Think About This with Shelly Palmer & Ross Martin

Breaking News About Adweek

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Sun, 30 Aug 2020 22:16:00 +0000

Shelly and Ross chat with Lisa Granatstein, Editor, SVP, Programming of Adweek about, well... everything!

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Verizon: Ready for business unusual

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 5 Aug 2020 15:43:00 +0000

Shelly and Ross chat with Tami Erwin, EVP & CEO, Verizon Business Group about the programs and products available to help small businesses get through the pandemic and beyond.

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Ready for Peacock? NBCU Is Changing The Game

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 22 Jul 2020 07:30:00 +0000

“When everything is at stake, all of us are stakeholders.” Shelly and Ross speak to Linda Yaccarino, Chairman of Advertising and Partnerships for NBCUniversal, about the marketing industry’s unique opportunity to rapidly evolve, what real transformation looks like, and how much the launch of new streaming service Peacock changes things. Plus: a round of everyone’s favorite game: Ross’s Rapid Fire Questions!

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The Business Inside the Game

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 8 Jul 2020 07:30:00 +0000

Baron Davis, two-time NBA All-Star, chats with Shelly & Ross about his career on and off the court.

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Fighting Systemic AI Bias

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 18 Jun 2020 12:16:00 +0000

Shelly and Ross talk with Google AI’s Barak Turovsky about inherent AI bias and what is being done to correct it.

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Don't Outsource Your Integrity

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 11 Jun 2020 07:30:00 +0000

Actor, writer, producer and activist Orlando Jones joins Shelly and Ross to face the injustice of racism — and what we can actually do about it. (S3EP06)

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Can you tell me how to get to Sesame Street?

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 3 Jun 2020 07:30:00 +0000

Shelly and Ross talk with Samantha Maltin, CMO of Sesame Workshop. (S3EP05)

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Ratings Are Up!

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 27 May 2020 07:30:00 +0000

Shelly & Ross chat with Dave Kenny, CEO of Nielsen -- one of the world's largest media and marketing research firms -- about TV ratings during the pandemic and more. Plus: does Ross really have an ice cream window?

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The Extra Guacamole Episode

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 20 May 2020 07:30:00 +0000

Shelly & Ross chat with Chris Brandt, CMO of Chipotle Mexican Grill, about the organization's billion dollar digital business and how they made it happen. Plus, we get the answer to the most pressing Chipotle question: Why is Guacamole extra? (S03EP03)

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Operation Dark Winter

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 13 May 2020 12:39:00 +0000

Shelly and Ross talk with Col. John Fenzel (Ret.) about pandemic scenario planning, why we were not prepared, and what we can do now. America is about to "reopen." But where's the playbook? Some say we haven't been here before... but we have. Col. Fenzel worked in the White House (during previous administrations) on strategic forecasting and scenario planning that is eerily prescient. So why does all of this seem so new? (S03EP02)

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Masks for the Masses

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 6 May 2020 07:30:00 +0000

Shelly and Ross talk with Pastor Mike McBride, chair of The Black Church Pac and the national Live Free campaigns, and internationally recognized peacemaker and co-founder of Life Camp, Erica Ford, about the “Masks for the Masses” campaign and how they are mobilizing their networks to save lives. Plus, a marketing lesson from the “butter maiden.”

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Wild About Harry

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 29 Apr 2020 07:30:00 +0000

As we move into another month of staying at home, Shelly and Ross thought we could use some levity and inspiration. Today, we meet Ross's mentor, Harry Oppenheimer. Plus, staying sane by playing music and building nature trails. (S02EP13)

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The Birth Of The New Economy

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 23 Apr 2020 21:39:00 +0000

Shelly and Ross talk with Rachel Tipograph, founder of MikMak and Gina Bianchini, founder of Mighty Networks, about using the right tools to pivot and grow your business. Plus, how you can get more of your money back from the government. (S02EP12)

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The Death Of The Old Economy

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 15 Apr 2020 12:45:00 +0000

Shelly and Ross talk about the economic impact of the pandemic, how their biggest clients are fighting back, and how businesses large and small can prepare for the new economy. Plus, insights and advice to help you position yourself for post-pandemic success. (S02EP11)

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We Shall Overcome: The Passoveaster Episode

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 8 Apr 2020 13:29:00 +0000

Ever been to a virtual holiday dinner in the middle of a pandemic? How about an online wedding, funeral or religious circumcision? Last week’s episode inspired a firestorm of anti-Semitism, so on this episode we’re “doubling down” with one of the most influential religious leaders in America, Rabbi Andy Bachman. Will religious faith bring us together, or will it kill us faster? Will your faith make you immune from the virus? Plus, learn how to host an awesome online Seder. Will you find the virtual afikomen? (S02EP10)

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Quarantining The Hate

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 2 Apr 2020 22:00:00 +0000

Is our self-quarantine bringing us closer together, or tearing us further apart? How can technology help us to combat hate? This week, we’re talking to Jonathan Greenblatt, the CEO of the ADL (Anti-Defamation League), to get those answers and to learn what his organization is doing to curb hate around the coronavirus. (S02EP09)

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Choco Tacos in a Time of Digital Reckoning

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 26 Mar 2020 20:00:00 +0000

How does a commercial behemoth overcome the challenges of our new global reality? If the digital reckoning has truly arrived, is it time for us to rethink... everything? We are eating a whole lotta Choco Tacos and talking to Rob Master, VP Media and Digital Engagement at Unilever, to get these answers. Also: can’t find any hand sanitizer in stores? Here’s how to make your own at home. (S02EP08)

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How to Work from Home Like a Badass

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 19 Mar 2020 14:35:00 +0000

We’re cooped up at home, practicing social distancing and self-quarantining, yet the world goes on. How do you keep up? Shelly & Ross explain how to work from home like a badass while maintaining your productivity (and your sanity). Also: What’s in the “secret sauce” of a truly bingeable show? How do you define “premium content”? Shelly talks to The CW Network’s Mark Pedowitz, (Chairman and CEO) and Rick Haskins (President, Streaming and Chief Branding Officer) about the future of TV. (S02EP07)

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Thinking Outside the (Cardboard) Box

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 12 Mar 2020 14:30:00 +0000

What’s the ideal gift for a two-year-old’s birthday? How can you repurpose that Amazon box you just got delivered? What’s your creativity quotient? Shelly and Ross talk to Nirvan Mullick, the filmmaker behind the viral short film “Caine’s Arcade” about a boy who’s definitely thinking outside the box. Also: Shelly admires a new phone, Ross admires a paper bird, and the guys wonder... is the Houston Astros’ cheating scandal good for baseball? (S02EP06)

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The Business Of Twitter

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 5 Mar 2020 08:30:00 +0000

What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. (S02EP05)

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Shelly Does The Renegade Dance

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 27 Feb 2020 21:45:00 +0000

Is this your first rodeo? What happens when a company gets knocked to the ground and comes back stronger than before? Shelly and Ross get the answer from Dubsmash co-founder Suchit Dash. Plus, how can you have a trade show during a coronavirus pandemic? (S02EP04)

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El Futuro Del Marketing?

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Fri, 21 Feb 2020 10:00:00 +0000

How do kids know the difference between good and bad marketing? Join Shelly and Ross as they break down what makes Encantos Media such an award-winning juggernaut, with their CEO, Steven Wolfe Pereira. Plus, who is watching your kids build Legos? (S2EP03)

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Is Sex With A Robot Cheating?

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Fri, 14 Feb 2020 08:05:00 +0000

The candles are lit, the champagne’s on ice and... the love of your life isn’t human? Join Shelly, Ross and Alexa on a Valentine’s Day journey to make sense of deep fake sex and the new sex tech that brings private joy to millions. Westworld? Her? EX Machina? Nope, it’s all real. Or is it? (S02EP02)

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AI Rock Musicians Demand Virtual Brown M&Ms

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 6 Feb 2020 17:30:00 +0000

Can you sign an AI to a recording contract? Should you? How about hiring an AI recording engineer? Is its work Grammy-eligible? Shelly and Ross talk about the Grammys and how AI-models are starting to impact the music we hear. Ross’s son Theo shows off his cello chops and we chat about talking Teslas. (S02EP01)

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When Is A Taco Not A Taco?

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Fri, 31 Jan 2020 09:00:00 +0000

We’ve got some exclusive, “breaking” news about Taco Bell. But first, we’ll get you thinking outside the bun as we enjoy an immersive consumer experience with Jennifer Arnoldt, Taco Bell’s Sr. Marketing Director, Retail Engagement + Experience and Rob Poetsch, their Senior Director, Global Communications and Engagement, the marketing and communications geniuses behind the Taco Bell Hotel & Resort in Palm Springs. (S01EP13)

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The Real Story Behind Ivanka Trump’s CES 2020 Keynote

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Thu, 23 Jan 2020 13:29:00 +0000

Gary Shapiro, CEO of the Consumer Technology Association, lit a firestorm when he chose Ivanka Trump to keynote at CES, the world’s largest trade show. On this episode, he defends Ivanka, takes on China, and shares his views on the future of work, technology and our democracy itself. (S01EP12)

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The Human Side of Facebook

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 15 Jan 2020 18:00:00 +0000

A deep conversation with Carolyn Everson, VP Global Business Group at Facebook, recorded live on stage at the Shelly Palmer Innovation Series Summit, the toughest ticket at CES 2020. We explore the reality of autonomous vehicles and reveal a bit of a marketing secret as we think back on CES 2020. (S01EP11)

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The 8K Hot Dog

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 8 Jan 2020 20:10:00 +0000

Think about this… We are at CES 2020 in Las Vegas, learning all about what’s next in the world of consumer electronics. This got us thinking… what did people in the past think the future would look like? Strap yourselves into your (self-driving, of course) DeLorean as we go “back to the future” to review the craziest future tech ideas ever. (S01EP10)

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CES – The world’s biggest tech show

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Fri, 20 Dec 2019 07:00:00 +0000

Think about this… We’re chatting with Karen Chupka, who runs CES, about what’s new, what’s next, and what makes CES the biggest, most exciting tech show in the world. We’re thinking about the best (and worst) tech gifts ever, the words that should be banned from every business meeting, and how it is possible for someone to take a nap in their Tesla while doing seventy-five in the fast lane. (S02EP09)

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What Is Your Second Act?

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 11 Dec 2019 08:30:00 +0000

Think about this... Are you at the top... but just getting started? Are your best years still ahead of you? We talk to legendary former NBA Commissioner David Stern, who left the biggest sports league in the world to become the most experienced intern in venture capital. Get ready, y’all: the robots are coming for our jobs, and you need to be wearing the right-sized socks. (Pete Hunsinger helps us explain.) (S01EP08)

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Your Field Guide to an Electronic Holiday

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 4 Dec 2019 08:05:00 +0000

Think about this... It’s the end of a decade and the start of the holidays. The kids may have no clue about channel surfing, but they know the car of the future... is a truck? Your holiday gifts won’t buy themselves, so what can you buy that won’t totally suck? (That rhymed.) Tell Alexa to start packing your bags for CES because the Internet of Things is here and you don’t want to be left out in the cold. (S07EP07)

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Thanks & Giving

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 27 Nov 2019 08:05:00 +0000

Thank about this... How do you turn personal tragedy into game-changing impact? Who are the most generous people that nobody knows about? St. Jude Children’s Research Hospital has the worst business model ever... but, somehow, they’re saving the most lives. This Thanksgiving, join us as we go beyond gratitude and into action. (S01EP06)

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What The Health

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 20 Nov 2019 08:05:00 +0000

Think about this... Does 5G give you cancer? Would you genetically engineer your kid? Are you ready to be your own doctor? Google now has 2.1 billion reasons to care about your health… will you let them? We asked the CEO of the largest pain relief company in the world to make us feel better (about the future of healthcare, at least). (S01EP05)

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The Marvels of Human Achievement

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 13 Nov 2019 08:05:00 +0000

Think About This... Did a drone from a spaceship just deliver your pizza? Did a sugar pill just take away all of your pain? How many trees could you plant in a day? How many ear wiggles could you do in 30 seconds? You may win a lot of cash if you stay off your smartphone for a year, but how would you get through dinner with your mom and dad? (S01EP04)

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The Not Our Fault Episode

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 6 Nov 2019 08:05:00 +0000

Think about this... is Facebook responsible for fake ads by Donald Trump and Elizabeth Warren? We grilled their very own Carolyn Everson. Should you be mad at Verizon for deleting Yahoo! Groups? And, who’s to blame for your stomach turning into a micro-brewery? What are you actually responsible for, and who are you responsible to? (S1EP03)

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The Crispy Chicken Truth Bomb

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 30 Oct 2019 13:46:00 +0000

Think About This... because you don't actually have time for the truth. Do you believe your eyes and ears? Do you know that’s not a real human? Is science true? Does it matter? Come on in: Morgan Spurlock’s serving up a crispy chicken sandwich that’s terrible for you, but you’re still gonna eat it all... and want to come back for more. (S01EP02)

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The First Cell Phone Call Ever Made

biz@thinkaboutthis.fm (Shelly Palmer / Ross Martin) — Wed, 16 Oct 2019 10:00:00 +0000

Think About This... you actually work for Google, collecting stuff doesn't make sense anymore, Nike keeps winning, and 5G doesn't matter. You just invented the cell phone: who ya gonna call? We called Marty Cooper, the guy who actually invented the cell phone, to get his answer. (S01EP01)