Beyond Fashion Business

Growing A Brand Fast Without Losing Control with UNFEIGNED

Beyond Fashion Business — Wed, 11 Mar 2026 16:00:00 +0000

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guests are Rafa and María, founders of UNFEIGNED, a contemporary menswear brand that launched during COVID and is now stocked in more than 70 stores worldwide. This is not a conversation about hype or chasing fast growth. It’s about the difficult decisions that shape whether a fashion brand can actually scale. We talk about the moment they realized their growth problem wasn’t design, it was pricing. How adjusting their prices doubled their sales. And why growth quickly exposes the weaknesses inside a brand, from margins to production capacity. If you're building your own fashion brand, this episode breaks down some of the strategic decisions founders rarely talk about, but that often determine whether a brand grows or stalls.

ROWEN ROSE On Why Creativity Isn’t Enough to Build a Fashion Brand

Beyond Fashion Business — Wed, 4 Mar 2026 16:00:00 +0000

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guest is Emma Rowen Rose, founder of ROWEN ROSE, an independent fashion brand that grew from an 8-look collection into an internationally stocked label. This is not a conversation about trends, virality, or overnight success. It’s about structure, discipline, and the realities of building a brand in today’s fashion industry. We talk about why creativity alone isn’t enough, what most designers misunderstand about entrepreneurship, and how mastering the business side, from production to cash flow, is what actually allows a brand to survive. If you’re serious about building something that lasts, this episode is for you.

ALTUZARRA CEO On Why 90% of Fashion Brands Fail

Beyond Fashion Business — Thu, 21 Aug 2025 16:00:00 +0000

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Welcome back to the Beyond Fashion Business Podcast. Today’s guest is Shira Sue Carmi. Shira is someone a lot of people don’t know by name, but they should because shira has helped shape some of the most influential brands of the last two decades. Brands like Mansur Gavriel, Altuzarra, Mara Hoffman, Serena Williams, and more. She’s been behind the scenes as an advisor, president, and CEO of a lot of these brands. She is an expert at scaling creative-led businesses, navigating high-growth, and growing brands that actually work as businesses. In this episode, we break down what actually drives success in fashion: Why is demand more important than infrastructure? Why most brands scale before they’re ready. And how profitability buys you something more powerful than growth — patience. If you’re building a brand and want a clearer, more grounded way forward — this one’s for you. Hope this conversation is valuable.

How to Build A Cult Fashion Brand: The Rise of Our Legacy with Our Legacy's Oliver Saunders

Beyond Fashion Business — Thu, 31 Jul 2025 16:00:00 +0000

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Today’s guest is Oliver Saunders, the Commercial Director at Our Legacy — one of the most respected cult fashion brands of the past two decades. This is not a story about hype, marketing hacks, or chasing trends. It’s about patience, product, and a relentless commitment to building something real. We talk about how Our Legacy grew from a quiet Swedish label to a globally recognized brand — eventually catching the attention of LVMH. We go deep on what it actually takes to build longevity in fashion, how production and relationships shape everything behind the scenes, and why staying small for longer might be the smartest move a brand can make. Our Legacy: https://www.instagram.com/ourlegacy/

Building a Global Accessories Brand Without Investors with ATP Atelier Founder

Beyond Fashion Business — Thu, 26 Jun 2025 16:00:00 +0000

Want to grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call If you don’t know ATP Atelier, ATP Atelier is a very successful Swedish fashion brand that was built with actual strategy. They started with a single product. No outside capital. No hype. Just a clear idea, a defined customer, and the discipline to stay focused. Maj-La Pizzelli also spent years behind some of Sweden’s biggest fashion brands like Filippa K and TOTEME before launching ATP Atelier, and what she shares in this conversation is a clear blue for how to build something that actually lasts. We talked about how to define product DNA, how to grow without losing your identity, what real sustainability looks like in practice—not marketing—and why focus is the most underused tool in this industry.

RETROFÊTE Founder's Step-by-Step Guide To Starting A Fashion Brand

Beyond Fashion Business — Tue, 14 Jan 2025 16:00:00 +0000

Join Our Free Fashion Business Course & Community Of Fashion Entrepreneurs Here: https://www.skool.com/fashionanticourse RETROFETE is a globally recognized fashion brand celebrated for its glamorous designs and worn by A-list celebrities around the world. In this conversation, Ohad shares how he built the brand from scratch, the secrets to his consistent success, his lessons from mistakes, and his approach to marketing and PR. I hope this conversation gives you the insights and inspiration that you need to successfully start and grow your fashion brand.

Ditch Founder On How He Started A Multi-Million Dollar Brand At 21

Beyond Fashion Business — Mon, 11 Nov 2024 16:20:51 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse Free Brand & Design Reviews: https://www.skool.com/fashionanticourse Ditch: https://www.instagram.com/storymfg/?hl=en Zeb Chace is the founder of fashion brand Ditch. Zeb, started his fashion brand at just 17 years old, and by 21, he has grown Ditch into a cult brand brand making multiple seven figures per year. Zeb has become a leading figure for young entrepreneurs in fashion so in this conversation, I wanted to speak about his approach to starting a fashion brand, and the key strategies and principles that drove his success at such a young age.

Story mfg Founder On Staying True To Your Fashion Vision

Beyond Fashion Business — Wed, 6 Nov 2024 16:00:00 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about Story MFG is known as one of the most respected brands in the industry. They show a unique mix of strong discipline and commitment to their core values, proving that it is possible to run a successful fashion brand without giving up what you stand for. This conversation looks at important lessons on keeping a creative vision despite financial pressures, adapting to the changing fashion world, and understanding the hidden costs and benefits of staying true to your original ideas.

Kate Spade Co-Founder On How to Build A Fashion Empire

Beyond Fashion Business — Wed, 7 Aug 2024 16:00:00 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about In this week's episode, we sat down with Kate Spade Co founder, and Francis Valentine Founder, Elyce Arons. Kate Spade is a multi billion dollar fashion brand that revolutionized the affordable luxury market in the early 2000s. After selling Kate Spade, Elyce started yet another highly successful fashion brand called Frances Valentine. In this episode, Elyce shared the key principles and secrets behind her success in building incredible fashion brands. I hope that these insights are invaluable in your understanding and approach to starting, and growing fashion brands.

How To Start & Grow An Ethical Fashion Brand with APPARIS Founders

Beyond Fashion Business — Thu, 11 Jul 2024 16:00:00 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about This episode is a masterclass on the foundations that you need to understand in order to start an ethical fashion brand, or implement a more ethically conscious approach to your products. Due to the deep nature of this topic, this conversation will be divided into 2 parts. In this first part of our conversation revolved around building your first product, building your production infrastructure, your most important roles and first team hires, expanding into other categories, and an introduction on building the foundations necessary for growth and scale.

Heliot Emil Co-Founder On Growing A Fashion Brand & Evolving As A Creative Leader

Beyond Fashion Business — Wed, 22 May 2024 15:00:00 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about In this week's episode, we sat down with Julius Juul, co-founder of fashion brand Heliot Emil. In my opinion, Heliot Emil is definitely in the conversation for one of the most successful new-generation fashion brands. Julius and his brother, were both making waves in fashion media before they were 30 years old, and now they have become an international success story in fashion that is hard to miss. They went from 2 brothers making clothes in a small studio to now being in over one hundred stores worldwide. And they have done this, with zero investors. But how did they do this? And what have they learned in the process? This conversation is a masterclass on how every entrepreneur should approach this industry. It will leave you with a clear idea of how Julius and his brother achieved their success, an understanding of how brands evolve and grow, and the things that are required from you as a fashion leader.

R13 Founder On How To Balance Business and Creativity

Beyond Fashion Business — Wed, 3 Apr 2024 16:00:00 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about On this week's episode, we sat down with R13 Founder Chris Leba. We spoke about everything he grew R13 into a multi-million dollar fashion brand by learning about himself, and by learning how to balance the creative with the business side of fashion.

Ulla Johnson CEO Secrets On Building And Growing Brands

Beyond Fashion Business — Tue, 27 Feb 2024 18:39:00 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about On this week's episode, we sat down with Ulla Johnson's CEO, Donata Minelli. We spoke about the key things that small brands and upcoming fashion leaders must know. Including what's at the heart of fashion today, business foundations, and how to grow a fashion brand.

GANNI Director Shares The Secret To GANNI's Global Success

Beyond Fashion Business — Wed, 7 Feb 2024 17:00:00 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about GANNI is a brand that has captivated the global fashion scene with its distinctive blend of contemporary aesthetics and sustainable practices. In this episode, we sat down with GANNI's Director of Business Development Cristina Schaub. Cristina gave us an exclusive look into the company's journey towards international acclaim. Exploring GANNI's strategic approach to global expansion, our conversation sheds light on how the brand has successfully balanced its unique identity with the demands of diverse markets around the world.

RTA Founder David Rimokh’s Guide To Starting Fashion Brands

Beyond Fashion Business — Wed, 17 Jan 2024 16:00:00 +0000

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about In this episode of Beyond Fashion Business, we spoke with the founder of RTA (Road To Awe) David Rimokh. In this conversation David shared his journey, lessons, and a practical blueprint for aspiring fashion entrepreneurs. Which includes David's path to success, including the challenges he faced and the determination that drove him forward.

The Pursuit Of The Perfect Product & Starting A Headwear Brand with Varsity Headwear Founders

Beyond Fashion Business — Wed, 3 Jan 2024 18:00:00 +0000

In this week's episode, we sit down with the founders of Varsity, a leading name in luxury headwear. We delve into what it takes to constantly chase the ideal of the perfect product, especially in the competitive world of fashion accessories. Our guests Alex and Seb share their experiences and challenges in starting and growing a headwear brand, offering a realistic look at the highs and lows of the journey. From business strategies to evolving as a leader, this conversation is a must-listen for anyone interested in fashion entrepreneurship. Join our free fashion school: https://www.beyondfashionbusiness.com/school

Using Fashion As A Tool For World Change with Sky High Farm Universe Co-Founder Daphne Seybold

Beyond Fashion Business — Mon, 18 Dec 2023 16:00:00 +0000

Join our free fashion business school: https://www.beyondfashionbusiness.com/school Sky High Farm Universe: https://www.instagram.com/skyhighfarmuniverse/?hl=en

Sales Strategies for High-End Fashion Brands with Fashion Sales Director Lizzie Wheeler

Beyond Fashion Business — Wed, 29 Nov 2023 16:00:00 +0000

Join our free fashion business school: https://www.beyondfashionbusiness.com/school In this week's episode, we explore the importance of 'hero products', and discuss the importance of a wholesale-focused approach to local and international growth.

Building The Perfect Fashion Brand: Key Principles for Success with Colorful Standard Founder Tue Deleuran

Beyond Fashion Business — Wed, 15 Nov 2023 16:29:35 +0000

Join our free fashion business school: https://www.beyondfashionbusiness.com/school In this week's episode, we discussed the key principles to building a perfect fashion brand: simplicity in merchandising and processes, staying focused on your brand's vision and operations, disciplined & patient decision-making, and reliable production infrastructure. Colorful Standard: https://www.instagram.com/colorfulstandard/?hl=en

Very Important Announcement Please Listen

Beyond Fashion Business — Wed, 8 Nov 2023 16:18:56 +0000

To apply for our free online fashion business school and networking community, fill out your application here: https://form.jotform.com/233004436801041

The Fashion Startup Journey: Unveiling the Power of the Perfect Partnership | PAST TENSE Founders Adrien Forray & Victor Lindh

Beyond Fashion Business — Wed, 1 Nov 2023 15:00:00 +0000

In this week's episode, we sat down with experienced fashion executives turned entrepreneurs Adrien Forrey & Victor Lindh. We dive into the raw reality of the fashion startup journey, why experience alone isn't enough when starting a fashion brand, and how partnering with the right business partner can make or break your success. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA PAST TENSE: https://www.past-tense-studio.com/

The Rebirth Of A 30 Year-Old Brand & The Importance Of Never Forgetting Who You Are | House of Dagmar Founders Karin Söderlind & Sofia Wallenstam

Beyond Fashion Business — Wed, 18 Oct 2023 14:57:28 +0000

In this week's episode, we sat down with House of Dagmar founders and sisters Karin Söderlind, and Sofia Wallenstam. A conversation about the journey behind starting House of Dagmar, a legendary Swedish brand that after 20 years, had to rethink what it means to sell fashion. The brand has had many successes and failures, but remembering who are are and where you come from is the one thing you need to succeed, and for your brand to last for the ages. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA

The Evolution Of E-commerce Only Brands & Why Brands Need To Stop Selling Online with Flattered CEO Gustav Liden

Beyond Fashion Business — Tue, 3 Oct 2023 16:02:53 +0000

"The fashion world is evolving before us, with winter on the horizon. Much like a farmer, a founder must discern the current season and adapt their brands accordingly. Just as a farmer relishes the bounty of spring while also bracing for winter, so too must we be ready for the shifts in our industry." Preview of my recent podcast conversation with Flattered Co-founder & CEO Gustav Lidén for The Future of Fashion Business. In this episode, we spoke about the evolution of the D2C fashion landscape and why brands need to adapt to different business seasons. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA

Being On Shark Tank & Depression After Success with Copenhagen Cartel Founder Katrine Lee Larsen

Beyond Fashion Business — Tue, 19 Sep 2023 15:00:00 +0000

This this week's episode, we sat down with Copenhagen Cartel founder Katrine Lee Larsen. In this episode, we talked about: 1) How Katrine started s successful sustainable fashion brand with no fashion or sustainability experience. 2) How being on the TV show Shark Tank exploded her success. 3) The roadmap to her brand's success. 3) Why she decided to quit her role as CEO. 5) Dealing with depression and stress as a founder. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA Copenhagen Cartel: https://www.instagram.com/cphcartel/?hl=en

Discovering Your Customer & Marketing Secrets For Brands with Noteworthy Co-founder Ashley Boyce

Beyond Fashion Business — Tue, 12 Sep 2023 15:00:00 +0000

In this week's episode, we sat down with ex-Unilever marketing executive turned entrepreneur Ashley Boyce. Ashley Boyce is a marketing expert passionate about growing business through innovation and purposeful storytelling. She is a successful entrepreneur with extensive experience launching highly successful new brands and new categories on some of Unilever’s largest beauty and personal care brands, including AXE and Dove. In today's conversation, we spoke about how young brands can differentiate themselves in today's highly competitive landscape by discovering their customer and having an experiential approach to marketing. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA Noteworthy: https://www.instagram.com/noteworthyscents/

3 Principles To Building Massive Fashion Organisations with Bandier CEO Kate Nadolny

Beyond Fashion Business — Wed, 6 Sep 2023 15:43:39 +0000

In this episode, we talked with fashion executive and CEO of BANDIER, Kate Nadolny. our conversation revolved around the art of building global fashion brands through 3 main principles: Organizational engineering (hiring), an in-depth understanding of pricing, and learning how to create an adaptive strategy. Kate is a highly accomplished retail executive and startup advisor with a proven track record in operations, strategic management, and business development. She is responsible for the recent branding repositioning of BANDIER, a multi-million dollar American activewear brand founded by Jennifer Bandier in 2014 . BANDIER: https://www.instagram.com/bandier/?hl=en

Foundations Of Starting A 30 Year-Old Brand With EO Products Co-Founder Brad Black

Beyond Fashion Business — Wed, 30 Aug 2023 16:50:23 +0000

In this episode, we sat down with EO Products Co-Founder Brad Black and discussed the business, personal, and spiritual foundations necessary to build a business powerhouse. EO Products is a family-owned, zero-waste, vegan, and cruelty-free beauty & personal care company that has thrived in a very competitive and difficult industry for over 30 years. EO Products: https://www.instagram.com/eoproducts/?hl=en

Manufacturing Masterclass With Sportiqe Co-Founder Matt Altman

Beyond Fashion Business — Tue, 15 Aug 2023 15:23:59 +0000

In this episode, we sat down with entrepreneur Matt Altman to share his deeply valuable experience on manufacturing and managing a production process.

Attracting Investors For Your Brand with Fashion Investor Jenny Baxter

Beyond Fashion Business — Thu, 6 Jul 2023 17:36:01 +0000

Start A Fashion Brand With A Low Budget & No Experience. Join The Modern Fashion School: https://go.thefutureoffashionbusiness.com/start-a-fashion-brand In this podcast episode, we had the pleasure of hearing from Jenny Baxter Moser, a seasoned investor and partner at TSG Consumer. With her expertise in investing in high-growth consumer companies, Jenny has played a pivotal role in TSG's investment in REVOLVE, where she served on the board from 2012 to July 2020. Additionally, she has spearheaded successful investments in numerous fashion and beauty brands. Throughout the episode, our conversation with Jenny revolved around the art of attracting investors for fashion brands. We delved into the intricacies of the current investment landscape, thoroughly analyzing the factors that shape the decisions of potential investors. With Jenny's insights, we explored valuable strategies and considerations that can help fashion entrepreneurs secure the financial backing they need to flourish.

From Cancer Survivor To Starting A Multi-Million Dollar Beauty Brand | Odacité Founder Valerie Grandury

Beyond Fashion Business — Wed, 28 Jun 2023 16:17:45 +0000

An inspiring conversation around survival, spiritual fulfillment, and how those 2 variables fuelled the ambition and growth behind the multi-million dollar beauty brand Odacité. Start A Fashion Brand With A Low Budget & No Experience. Join The Modern Fashion School: https://go.thefutureoffashionbusiness.com/start-a-fashion-brand

The True Nature Of Failure & Overcoming Challenges | Rebecca Minkoff

Beyond Fashion Business — Wed, 21 Jun 2023 17:00:00 +0000

For video clips and video format of this episode: https://www.youtube.com/@thefutureoffashionbusiness Very few people have experienced failure and success better than Rebecca Minkoff. Founder of Rebecca Minkoff. In this episode, we explored the reality of failure, and how to overcome it to have a brand that can truly last decades. Rebecca Minkoff is an American fashion brand that was founded by brother and sister duo Rebecca Minkoff and Uri Minkoff in 2005 in New York City. The brand has retail stores in New York, San Francisco, Los Angeles, Hong Kong, Tokyo, and Korea, and is distributed in over 900 stores worldwide. The Rebecca Minkoff brand carries a wide range of apparel including handbags, footwear, jewellery and accessories. For video clips and video format of this episode: https://www.youtube.com/@thefutureoffashionbusiness

Finding Investors & The Current Challenges Faced By Brands | Ex L'Oreal CEO Odile Roujol

Beyond Fashion Business — Tue, 30 May 2023 17:00:00 +0000

In this episode, we talked about: - What investors look for in fashion brands - Current challenges faced by brands and how to surpass them For video clips and video format of this episode: https://www.youtube.com/@thefutureoffashionbusiness Odile ROUJOL is the Founder of FaB Fashion and BeautyTech community (19 chapters in Asia Europe and America, now 15,000 founders and VCs, 10K+ followers linked in and Instagram, and 3800 subscribers of the newsletter) and Fab co-creation studio Ventures (fund II ambition $20M, first closing last Oct), seed stage, backing consumer tech and new commerce (in the space of conscious Beauty/Wellness and sustainable Fashion) startups. She’s an advisor with The Hive Data building startups in AI and machine learning. And a Board member for Startups in Fintech, Social media analytics, augmented reality, tech companies. Odile was most recently the Chief Strategy and Data Officer at Orange (a leading $40 billion+ market cap French telco in 30 EMEA markets with 350 million customers), where she reported to the CEO. She previously served as SVP of Brand and Communications and SVP of Marketing for the company. Before entering the technology and telecommunications field, Odile spent a large part of her career with major brands in the field of beauty and luxury as an executive with L’Oréal, Yves Saint Laurent and Bourjois (groupe Chanel). While with L'Oréal, she managed the Lancôme brand in France and the United States and became Managing Director / President of Lancôme International in 2006 (#1 worldwide cosmetic brand in luxury retail, now $3 billion revenues, 135 markets). She has been a Board Member of Groupama SA, a key European insurance company based in Paris. She's a Business Angel at @50Partners, a French accelerator funded by 50 entrepreneurs dedicated to supporting selected startups. Odile is a graduate of the HEC School of Management in Paris - MBA. She is now based in Los Angeles, and has lived 6 years in San Francisco.

Having A Scientific Approach To Starting A Brand | Ministry Of Supply Founder Aman Advani

Beyond Fashion Business — Tue, 16 May 2023 17:00:00 +0000

Aman Advani is Co-founder and CEO of Ministry of Supply, a clothing brand inventing a new category: Performance Professional, of better known as performance dress clothes. The company was founded in 2012 with the mission to incorporate fundamental engineering and performance principles into dress clothing staples, to now a business that has sold over 1 million units. In this episode, we talked about: - The benefits of having a scientific approach to starting brands, and how to do it. - Biggest challenges when starting brands before vs now.| - How to start a brand from scratch and succeed by focusing on product. For video clips and full video version of this episode: //www.youtube.com/c/EstebanJulian/videos

Starting A Brand In Todays Difficult Landscape Using Discipline, Genuine Value, & Frugality | Fresh Cleans Threads Founder Matthew Parvis

Beyond Fashion Business — Mon, 8 May 2023 17:00:00 +0000

Matthew Parvis co-founded Fresh Clean Tees (now Fresh Clean Threads) in 2015. It went from being a fashion business that they were running out of their garage with no investors, to a business that makes around $20 million dollars per year. In this episode, we spoke with Matthew about how to start a brand in today's difficult landscape. What challenges await consumer business entrepreneurs? How can they become successful today? And what principles and strategies do they need in order to do so? For video clips and full video version of this episode: //www.youtube.com/c/EstebanJulian/videos

Starting The Honest Company And Building Brands Around Love, Truth, And Connection | The Honest Company Co-founder Christopher Gavigan

Beyond Fashion Business — Thu, 27 Apr 2023 17:00:00 +0000

Christopher Gavigan is an entrepreneur who co-founded The Honest Company alongside Jessica Alba and Brian Lee. In 2021, The Honest Company made $319 million in sales. He is also the founder and CEO of Functional Botanicals + CBD brand PRIMA. He is also the author of Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home. For video clips and full video version of this episode: //www.youtube.com/c/EstebanJulian/videos In this episode, we spoke with Christopher about his multiple entrepreneurial lessons and the core principles behind his legendary business success.

How To Grow Internationally Using Partners With Bala's June Pai

Beyond Fashion Business — Tue, 18 Apr 2023 16:31:53 +0000

June (Pai) Van Heel is a sales and business executive that has been responsible for the growth and international expansion of multiple multi-million active-wear companies like Bala, and Manduka. In this episode, we talked about how brands can use international expansion to multiply their sales, and the details/steps of how to go about this. For the video version of this episode: //www.youtube.com/c/EstebanJulian/videos

Starting An Eco-Friendly Brand In 2023 With Ettitude Founder Phoebe Yu

Beyond Fashion Business — Mon, 10 Apr 2023 17:59:59 +0000

Born and raised in China, Phoebe Yu spent 15 years producing homewares for some of the largest US retailers. Now Phoebe is the founder of online eco-bedding retailer, Ettitude, and her decade and a half of experience proved fertile ground for Ettitude, a bedding business generating approximately 7 to 15 million dollars in revenue per year. For the video version of this episode: //www.youtube.com/c/EstebanJulian/videos

How To Find Your Brands Personality with Howler Brother's Chief Marketing Officer

Beyond Fashion Business — Wed, 5 Apr 2023 17:00:00 +0000

Rick Wittenbraker is the CMO of Howler Brothers, an Austin-based lifestyle apparel valued at approximately 50 to 75 million dollars. He previously served as the VP of Marketing for YETI Coolers, helping to grow that company from a local start-up to a powerhouse brand. Rick joined the Howler family after successfully taking the reigns of several start-ups, as well as steering Austin-based YETI Coolers from a $5-million to a $68-million company in four years. For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured Howler Brothers: https://www.instagram.com/howlerbros/?hl=en

How 20 Year Old Siblings Grew Naked Wolfe To An 80 Million Footwear Business

Beyond Fashion Business — Wed, 29 Mar 2023 17:00:00 +0000

Siblings Bronte, Cody, and Cooper Mance started the footwear brand Naked Wolfe. In the first year, Ariana Grande, Gigi, and Bella Hadid all rocked the brand. Just before Covid, they were selling $80 million of shoes globally. Inspiring story and success so listen closely to how everything started. For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured Naked Wolfe: https://www.instagram.com/nakedwolfe/?hl=en

Having An International Approach To Fashion With Bohan Qiu

Beyond Fashion Business — Mon, 27 Mar 2023 17:00:00 +0000

Tastemaker and youth culture expert Qiu Bohan is a former fashion publicist and columnist, he founded the Chinese PR agency Boh Project, where he works for several of China’s most popular celebrities, and designer labels, as well as championing emerging local talents. For Clips & Highlights Of The Podcast: https://www.youtube.com/c/EstebanJulian/featured Bohan's Instagram: https://www.instagram.com/qiu.bohan/?hl=en

Branding & Marketing As A Competitive Advantage with Ghia Founder Melanie Masarin

Beyond Fashion Business — Thu, 23 Mar 2023 17:00:00 +0000

This episode is not about fashion, but it is a branding and marketing masterclass taught by an incredible entrepreneur. A must-watch if you are in any branding and design-related business. Ghia Instagram: https://www.instagram.com/drinkghia/?hl=en

Futura Dos Mil & Running A Street Culture Driven Business with Sky Gellatly

Beyond Fashion Business — Mon, 20 Mar 2023 17:00:00 +0000

Futura Dos Mil & Running A Street Culture Driven Business with Sky Gellatly Sky's Instagram: https://www.instagram.com/skygellatly/?hl=en ICNCLST Instagram: https://www.instagram.com/icnclst/?hl=en

Marketing Masterclass with NTWRK's Marketing Director

Beyond Fashion Business — Fri, 17 Mar 2023 17:10:00 +0000

In this episode, we sat down with marketing executive ace rice and discussed how to think about marketing.

How Hypebeast Culture Was Created with Sky Gellatly

Beyond Fashion Business — Tue, 14 Mar 2023 17:00:00 +0000

In this week's episode, we sat down with cultural tastemaker, entrepreneur, and manager Sky Gellatly. He is also the co-founder of ICNCLST. Sky was one of the figures responsible for what people know as "hype beast" culture today. Sky's Instagram: https://www.instagram.com/skygellatly/?hl=en ICNCLST Instagram: https://www.instagram.com/icnclst/?hl=en

Sustainability Secrets With Pangaia's Sustainability Director

Beyond Fashion Business — Sun, 12 Mar 2023 17:00:00 +0000

In this episode, we sat down with sustainability executive Christine Gouley and discussed sustainability, the lies, the reality, and how it can all be solved through collaboration.

The Dark Ages Of Fashion Content Creation with Kyron Warrick

Beyond Fashion Business — Tue, 1 Mar 2022 18:23:16 +0000

Fashion stylist & content creator Kyron Warrick talks about his story, his youtube career, his take on why generating content successfully in the fashion space has changed, and how to adapt. Start A Fashion Brand With A Low Budget & No Experience. Join The Modern Fashion School: https://go.thefutureoffashionbusiness.com/start-a-fashion-brand

Starting A Vintage Luxury Boutique with Kate Mao

Beyond Fashion Business — Tue, 22 Feb 2022 17:00:00 +0000

Founder of Into Archive & Into Ike Kate Mao talks about her story, and how at 21 years of age, she started one of the first and most relevant luxury vintage e-boutiques. Into Archive's Instagram: https://www.instagram.com/intoarchive/?hl=es Kate's Instagram: https://www.instagram.com/kateemao/?hl=es Video Format Of This Episode: https://www.youtube.com/c/EstebanJulian/about

The Current State Of Fashion Editorials With Natalie Theodosi

Beyond Fashion Business — Tue, 15 Feb 2022 17:03:26 +0000

In this week's episode, we sat down with fashion editor for Women's Wear Daily, Natalie Theodosi. We talked about: - How she got started as an editor - How to get editors attention - The current state of fashion editorials (problems and challenges), and how will that will lead into the future - Where the industry is likely to go next Podcast Video Format: https://www.youtube.com/c/EstebanJulian/featured

Authenticity, Fluidity & Dragons With Terrence Zhou

Beyond Fashion Business — Tue, 8 Feb 2022 17:52:45 +0000

In this weeks episode, we sat down with fashion designer & entrepreneur Terrence Zhou & talked about: - His story/talent vs experience - How coming from china influenced his personal & design philosophy - Having an engineering & mathematical background as a designer (pros & cons) Terrence Zhou IG: https://www.instagram.com/bad_binch_tongtong/?hl=es Podcast Video Format: https://www.youtube.com/c/EstebanJulian/featured

Sexuality & Timing, Art & Business with Betony Vernon

Beyond Fashion Business — Tue, 1 Feb 2022 17:00:00 +0000

Join my Fashion Startup Consulting Group: https://cargoir3.clickfunnels.com/orderform In this weeks episode, we sat down with fine erotic jewelry designer Betony Vernon & talked about: - Her story/talent vs experience - Creative & business challenges in her career - Sexuality is a way to build incredible products & community - Sexuality & Social Media Betony Vernon IG: https://www.instagram.com/betonyvernon/?hl=es Podcast Video Format: https://www.youtube.com/c/EstebanJulian/featured

Thinking & Acting Rationally As A Creative With Massimiliano Di Battista

Beyond Fashion Business — Wed, 12 Jan 2022 16:02:59 +0000

Free Video Guide On How To Start A Fashion Brand In 6 Months WIth A Low Budget, No Social Connections, & No Design Or Business Skills Guide: https://cargoir3.clickfunnels.com/start-your-fashion-brand Massimiliano is the founder of M+A Group. MA+ Group curates world-leading talent to create inspiring brand engagements and is one of the leading talent & creative agencies in new york. Entrepreneurship and creativity are highly connected, it's just not something you can see in plain sight. In this conversation we talked about: - Massimiliano story as an artist with a focus on business - How he started the M+A group and how he was continued to succeed for over 2 decades - Why rationality is essential if you want to develop yourself as an artist, or an entrepreneur

How Café Forgot Started & Adapted Through Adversity

Beyond Fashion Business — Wed, 15 Dec 2021 17:00:00 +0000

In this week's episode, we sat down with Founders of Cafe Forgot, Vita Haas, and Lucy Weisner. We talked about: - How Café Forgot started - First stage challenges of starting a retail business - Being a retailer through the pandemic & how they adapted Want to start your own fashion brand or creative business? Learn what they don't teach you at art & design school by joining our Creative Business Consulting group: https://www.patreon.com/thefutureoffashionbusiness?fan_landing=true For more free content on how to start a creative business: https://www.youtube.com/c/EstebanJulian/featured

Working With Tom Ford & Learning How To "Feel"

Beyond Fashion Business — Tue, 23 Nov 2021 18:34:45 +0000

In this week's episode we sat down with ex Gucci communications executive & founder of Bastide, Shirin Von Wulffen. We talked about: - Working alongside Tom Ford at Gucci - How life and work fall into place if you learn how to "feel" Want to start your own fashion brand or creative business? Learn what they don't teach you at art & design school by joining our Creative Business Consulting group: https://www.patreon.com/thefutureoffashionbusiness?fan_landing=true For more free content on how to start a creative business: https://www.youtube.com/c/EstebanJulian/featured

Culture, Adaptability & Communications with Vanessa Von Bismarck

Beyond Fashion Business — Tue, 9 Nov 2021 17:50:40 +0000

In this episode, we sat down with the founder of the legendary global strategic consulting and communications agency, BPCM. Vanessa and I had a conversation around: - Her entrepreneurial story/how she founded and built one of the most renowned luxury and fashion communication agencies in the world. - How adaptability and culture have. been the pillars of her success - The current state of. fashion communication and where everything is heading Want to start your own fashion brand or creative business? Learn what they don't teach you at art & design school by joining our Creative Business Consulting group: https://www.patreon.com/thefutureoffashionbusiness?fan_landing=true For my day to day check out my Instagram stories: https://www.instagram.com/truesteban/

Addiction & Authenticity with John Targon

Beyond Fashion Business — Tue, 26 Oct 2021 17:35:33 +0000

In this episode we talked about: - Addiction and its effects on your personal and professional development - Why authenticity is the only true differentiator If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Insecurity, Vogue & Defining Celebrity with Jill Demling

Beyond Fashion Business — Tue, 19 Oct 2021 15:27:42 +0000

In this episode, we talked about: - Insecurity, and finding your career path through personal development - Working at vogue and booking celebrity vogue overs - How celebrity changed and what being a celebrity means today Hope you enjoy this episode. If you want to support the podcast and learn how to start a profitable fashion brand with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Defining Culture & Relevance with Christina Binkley

Beyond Fashion Business — Tue, 12 Oct 2021 15:55:27 +0000

In this episode we talked about: - What defines culture - What defines relevance - Which designers and people are a the forefront of culture & why Hope you enjoy this episode. If you want to support the podcast and learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Creating Organic Opportunities (How Sara Ferron Started Bloc Studios)

Beyond Fashion Business — Mon, 4 Oct 2021 15:58:10 +0000

In this episode, we talked about: - The importance of community when starting a creative business - How to create organic opportunity - Collaborating with artists - Redefining success Bloc Studios: https://www.instagram.com/blocstudios/ Hope you enjoy this episode. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Marketing Principles & Decision Making with SUNNEI's Naomi Accardi

Beyond Fashion Business — Tue, 7 Sep 2021 16:41:09 +0000

In this week's episode, we sat down with SUNNEI's marketing director Naomi Accardi and talked about the following: - The chaotic reality of becoming a Marketing Director - Why Not knowing what you are doing is a feeling that never goes away - The principles Naomi used to make decisions at an international level for one of fashion's best, and highest recognized up-and-coming brand. Hope you enjoy this episode. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

How Keith Herron Started Advisry

Beyond Fashion Business — Wed, 18 Aug 2021 15:56:01 +0000

In this week's episode, we sat down with a fashion entrepreneur to talk about how he started Advisry. The lessons he learned along the way, and what the process looked like. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Why Product Is The Secret To Success with Bailey Goldberg

Beyond Fashion Business — Wed, 28 Jul 2021 16:28:08 +0000

In this week's episode, we sat down with fashion designer and entrepreneur Bailey Goldberg to talk about the importance of your product and the very beginning stages of actually having a profitable fashion business. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness To watch the video format of this episode, visit our youtube channel here: https://www.youtube.com/c/EstebanJulian/videos

How To Build A Career In The Fashion Industry

Beyond Fashion Business — Wed, 14 Jul 2021 16:32:19 +0000

In this week's episode, we sat down with entrepreneur, fashion headhunter, and career expert Sacha Milazzo Mercier. Sacha started his career journey in the HR Department of Louis Vuitton, a leading player of the luxury lifestyle business. Today, he runs his own recruiting company @G&M Fashion Career, which focuses on headhunting for selected roles in the luxury industry. This episode is all about what it takes to build a career in the luxury fashion industry, and the things that you can do to differentiate yourself. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Creative Discourses With Maxime Plescia-Büchi

Beyond Fashion Business — Tue, 22 Jun 2021 16:52:10 +0000

Apologies for the bad audio quality! This podcast was recorded in Maxime's art studio so there was a lot of stuff going on in the background. I really thought about not uploading this episode for that reason but the content was too good to not put out. I hope you guys enjoy the episode, the production value quite bad but I hope you enjoy having these types of guests on the podcast every once in a while. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness You can watch the video format of this episode on my youtube channel plus additional fashion, creativity, and business content here: https://www.youtube.com/c/EstebanJulian/videos

Where Have We Been? Whats Happening in 2021?

Beyond Fashion Business — Thu, 4 Feb 2021 18:55:16 +0000

Please listen to this short and important announcement. We are very excited about what's coming, and we hope you are too! If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Purposeful, Authentic & Inclusive Marketing

Beyond Fashion Business — Mon, 30 Nov 2020 15:22:13 +0000

Marketing is much more than just attracting new potential customers. It is a tool to communicate and impact at a global and personal scale. It is in the authenticity and purpose of the message where the distinction between an impactful message and an unsuccessful one can be made. In this week's episode, we sat down with CMO of Dickies, a VF Corp brand., Kathy Hines to talk about how enabling brands to become better and more compassionate versions of themselves can have a positive impact both globally, and personally. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Where Does Retail Stand In 2020?

Beyond Fashion Business — Tue, 3 Nov 2020 15:53:18 +0000

We have to apologize. Our uploading consistency has been quite bad as of late, mostly due to COVID and a lot of different issues that have come up due to this unprecedented issue. We are of course, not the only ones suffering from this. Retail and the fashion industry has been massively affected by it as well. The unpredictability of where the industry might go next forever hunts people with investment and interest in our industry, and any new piece of advice or information can help us better guide the direction of both our careers and lives. That's why in this week's episode, we sat down with Regis Rimbert. The ex-managing director for Middle East & India at Dior and ex-global retail licenses director at Lanvin. Regis has been in the industry for more than 2 decades, what can learn about today's world through the eyes of somebody with more than 20 years of experience? If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

The Impact Of COVID On Fashion's Digital Experience

Beyond Fashion Business — Wed, 16 Sep 2020 16:22:29 +0000

COVID has changed things in ways that we can't even begin to imagine. Why is it so difficult to understand? Whenever events of this scale take place, it invites unfathomable levels of complexity is not only one facet, but in many. Inevitable, the fashion industry as one of the industries affected by this problem in many ways. One of the less superficial but important changes that are taken place due to COVID, happens to be a digital experience. To talk about this problem, we sat down with the digital director at L.K Bennett, Zoe Donovan. How has it changed the industry from an experience perspective? What do we know so far? If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Technical Development & The Impact Of COVID

Beyond Fashion Business — Fri, 21 Aug 2020 15:23:29 +0000

Before we get into the episode, we deeply want to apologize for our long and unannounced break. Ironically after reading this title, we were forced into silence by a COVID related problem. That said, we are back and ready for our usual and consistent 2-4 episodes per month. We are happy to be back with this episode with an ex virtual innovation manager at Wolverine Worldwide, Toby Ringdahl. Wolverine Worldwide is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear, apparel, and accessories. So be ready to receive a sea of the value of what technological development actually involved for a company that owns some of the largest brands around. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

The Challenges Of Starting A Fashion Brand & Adapting To Problems

Beyond Fashion Business — Mon, 13 Jul 2020 13:46:07 +0000

In this week's episode. We sat down with Hedoine fashion brand founders Anna & Alexandra and talked about some of the challenges every fashion entrepreneur has to go through. If you have ever started a fashion brand, you probably will quickly realize how difficult the beginning stages are. This applies to everybody in every business. What are some of those challenges? And how can you continuously adapt and overcome them? If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

The Relationship Between Brand, Packaging, & Sustainability

Beyond Fashion Business — Mon, 22 Jun 2020 15:43:53 +0000

In this week's episode, we sat down with a creative fashion executive, Loic Molina. To talk about the unusual relatedness of different aspects of the fashion industry. The industry is a machine, and the better understanding you have of the different pieces that make it up, the better. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.patreon.com/thefutureoffashionbusiness

Building And Managing A Design Team

Beyond Fashion Business — Mon, 1 Jun 2020 15:49:43 +0000

In this week's episode, we sat down with senior design director at Michael Kors, Rob Price. Rob talked about the overall principles required to build a design team. What does it take? What does the process look like? How do you communicate and strategize efficiently? And what challenges can you expect?

LVMH's Gena Smith On Culture & Attracting Executive Talent

Beyond Fashion Business — Mon, 11 May 2020 15:53:53 +0000

In this week's episode, we sat down with Senior Vice President of Human Resources & Head of Global Executive and Creative Recruitment at LVMH, Gena Smith. Just by looking at Gena's background, experience, and the incredible company she represents, you can already expect this to be an incredible episode. There's very little this description can do to put into words the amount of value shared in this conversation. So we will let the episode speak for itself.

International Expansion With Urban Outfitter's Stefan Laban

Beyond Fashion Business — Wed, 22 Apr 2020 15:36:38 +0000

In this week's episode, we sat down with Global Head of URBN International at Urban Outfitters, Stefan Laban. Stefan is a senior executive with a proven track record of driving billions in revenue for major global brands and an extensive history of operating owned retail and building franchise organizations from the ground, spearheading international growth. Given Stefan's expertise, we based out chat around international expansion. How can brands do it efficiently? And what are the principles that guide successful international expansion?

A Conversation About Merchandising

Beyond Fashion Business — Tue, 7 Apr 2020 15:26:42 +0000

In this week's episode, we sat down with Merchandising Director at Banana Republic, Kelly Bernal. This was a conversation about finding market opportunities grounded in consumer needs and market trends that can help businesses regain their ground in the marketplace and set conditions for success. And how these factors have changed and evolved in the last 20 years.

The Evolution Of Product

Beyond Fashion Business — Tue, 24 Mar 2020 16:45:23 +0000

In this week's episode, we sat down with Chief Product Office Wendi Goldman. In her long career, Wendi has been able to see firsthand how the approach to product has changed & evolved over time but, where is going next? Where are we now? And what does the past say about the future of product?

How Acapella Became The Most Relevant Brand In Mexico

Beyond Fashion Business — Tue, 10 Mar 2020 16:49:07 +0000

In this week's episode, we sat down with the Co-Founder and CEO of one of Mexicos most successful fashion brands, Acapella. We always hear of the importance of learning from others, but it's easy to forget that some of the most successful brands started in some of the most unconventional ways and unconventional places. Sometimes, this is how you come across the most valuable lessons.

Overview & Importance Of Customer Experience

Beyond Fashion Business — Wed, 26 Feb 2020 15:29:41 +0000

In this week's episode, we sat down with UX design director Constantine Gavrykov to talk about the importance of UX design in fashion. This is a very dense episode on the importance and direction of user experience, so make sure you have a notebook in hand!

Expanding Into The Chinese Market (Introduction)

Beyond Fashion Business — Mon, 10 Feb 2020 15:27:25 +0000

In this week's episode, we sat down with Asian market expert Yuri (Rui Ou). Yuri has first-hand expertise in carrying out on-the-ground business development projects for foreign companies entering the Chinese market. Due to the complex and vast nature of this topic, we thought it would be important to have a simple introduction episode that would make the information a little bit easier to digest and also prepare you for future, more complex episodes around this same topic,

The Relationship Between Product Development & Sourcing

Beyond Fashion Business — Wed, 29 Jan 2020 17:21:51 +0000

In this week's episode, we sat down with sourcing and supply chain director and entrepreneur Russell Hammond. Russell has more than 20 years of executive experience in the luxury sector. His experience in working as a connector of creative and business talents has given him unique insights on the importance of communication and efficiency between disciplines and different business sectors.

Trademarking Your Brand

Beyond Fashion Business — Tue, 21 Jan 2020 17:06:06 +0000

In this week's episode, we sat down with Fashion Lawyer Biana Borukhovich to talk about the importance of trademarking. Why is having legal protection so important? When should you start worrying about trademarking your brand? What can you do to protect your brand?

Planning & Opening Your First Pop Up Shop

Beyond Fashion Business — Thu, 16 Jan 2020 16:24:50 +0000

In this week's episode, we sat down with Founder and CEO of Lone Design Club, Rebecca Morter. It can be very important for fashion entrepreneurs to design and host experience led concept stores that really communicate what their brands are all about. However, nothing in this industry is as easy as it seems, so what do you actually need to do to successfully open your first pop up shop?

Crafting Your Social Media Strategy

Beyond Fashion Business — Wed, 8 Jan 2020 17:45:07 +0000

In this week's episode, we sat down with Malikah Kelly, a seasoned fashion professional with experience in brand development, e-Commerce, digital marketing, social media, and strategic brand partnerships. Social media has been around for a while now, it's no secret that every fashion brand needs social media presence, but with so many possibilities, what should you be focusing on? Does influencer marketing still work? Should you invest in ads? There are so many questions that you need to know the answer to, and we hope this episode will help you start in the right direction.

The Current State Of Sustainability

Beyond Fashion Business — Tue, 31 Dec 2019 16:25:28 +0000

We are very happy and excited to be back after our Christmas break for a new episode! With sustainability being such a big topic, we wanted to make sure people start this new year with correct information and expectations, so we had Co-Founder and CEO of PositiveLuxury Diana Verde Nieto to talk about the current state of sustainability, the direction it might be taking in the future, and the natural challenges that will come with progress.

The Evolution Of Merchandising

Beyond Fashion Business — Tue, 17 Dec 2019 18:28:45 +0000

In this week's episode, we sat down with Vice President of Merchandising at Tommy Hilfiger Lindsay Sword to discuss the importance of merchandising, how merchandising has evolved in the last 2 decades, and what direction it is most likely to go to in the future

Hiring Talent For Your Retail Location

Beyond Fashion Business — Thu, 5 Dec 2019 16:30:10 +0000

In this week's episode, we sat down with talent strategist, coach, speaker and culture builder Bridgette Corridan. Bridgette is not only the senior manager of talent acquisition for portfolio stores at Gap Inc, but a passionate leader that focuses on building talent strategies that support employee engagement, transparent cultures, customer satisfaction, and stellar business performance. We spoke about how to build teams who connect with their purpose. In today's world, it is very important for fashion entrepreneurs to learn of their importance of supporting their business partners/talent and to lead them with intention and authenticity

Carhartt's Ben Ewy On Product Development

Beyond Fashion Business — Mon, 25 Nov 2019 17:08:05 +0000

Before anything, we would like to apologize for our 2-week holiday absence. That being said, we are very excited to come back strong with an incredible guest, and an incredible episode. Ben Ewy is the Vice President of Global Product Design and Research & Development at Carhartt. We talked about how over the decades, Carharrt's brand and products have never failed to continuously implement a unique and original brand story that translates into an incredible product, content, and a story that has kept Carhartt as one of the most relevant brands for more than 100 years. As a fashion entrepreneur, what can you learn from Carhartt?

Introduction To Social Responsibility In Beauty Products

Beyond Fashion Business — Tue, 5 Nov 2019 15:53:14 +0000

In this week's episode, we sat down with the Director of environmental and social responsibility at Credo Beauty, Mia Davis. Mia is leading the movement of the clean product by setting the most meaningful ingredient and product standards. So it was a pleasure to have her on and talk about the ethical standards that every entrepreneur should consider if they want to start a beauty brand with ethical and environmental practices.

The Importance Of Finding Your Unique Creative Identity

Beyond Fashion Business — Mon, 28 Oct 2019 16:41:28 +0000

In this week's episode, we spoke with Co-founder of FOLK Maggie Smart about the importance of developing your creative identity. Lots of people want to start fashion brands, but very few actually manage to stand out from the rest. What makes those fashion brands different? It's hard to believe how easily this topic is overlooked by the industry. You can't believe the level of importance this has when building successful fashion brands.

Building Company Culture Through Integrity

Beyond Fashion Business — Mon, 14 Oct 2019 15:10:11 +0000

It all begins and ends with company culture, at least that's what a lot of fo people say. With the rise of social media, integrity and transparency become increasingly important factors in determining not only a successful company but a company that the best talent wants to work at. Unfortunately, building such an incredible culture is a daunting task, and the difficulty can throw a lot of entrepreneurs of the track. Julietta Dexter is Founder & CEO of The Communications Store, one of the UK’s leading strategic brand development and communications partners to some of the world’s best brands. Not only is Julietta an incredible entrepreneur, but she also managed to transmit her personal ethics of kindness and care to her companies culture. As a result, the company is on the forefront of communication companies with incredibly high rates of client and staff retention. Her story, her lessons, and her advice on building such an incredible company culture, were all covered in today's episode. Hope you enjoy!

Digital Storytelling & The Leverage Of Technology

Beyond Fashion Business — Tue, 8 Oct 2019 15:23:43 +0000

Technology is one of those things that has the power to completely disrupt an industry from one day to the other, this includes how brands are able to communicate and share their story with their customers. Luckily in this week's episode, we sat down with digital storytelling expert Alison Bringé to share some very valuable insight on what brands can do nowadays to successfully share their story digitally with their consumers.

Choosing The Right Products For Your Collections

Beyond Fashion Business — Thu, 26 Sep 2019 16:07:34 +0000

Knowing what products to design for your collections, and at what price point to sell them at is a very important step when starting a fashion brand. That's why in this episode, we sat down with Melanie Smallwood who is the international buying director at Global Fashion Group. Melanie shared a lot of valuable advice that fashion entrepreneurs can start implementing in order to build stronger, and more successful collections.

Using CRM To Make Better Decisions For Your Brand

Beyond Fashion Business — Wed, 18 Sep 2019 15:42:07 +0000

What is CRM? We know this is probably the first thing that came up when you looked at the title. The good thing is that CRM is a very easy thing to understand. That being said, we are lucky to have the Director of Digital & CRM at WSN Jon Lipfeld talk to us about what CRM actually means, and how it can help fashion business owners make better decisions for their brands. Jon is not only a fashion executive that has been around the industry his entire life but an entrepreneur at heart with a lot of incredible insights. Hope you enjoy this conversation as much as we did.

How Blockchain Can Help Solve Sustainability Issues

Beyond Fashion Business — Tue, 10 Sep 2019 15:58:49 +0000

In this weeks episode, we sat down with Executive Director of Global Sales and Marketing at Soorty, Ebru Debbag. Being on the field for 26 years and counting, Ebru has been globally connected to the supply chain and has developed infrastructures of new territory sourcing, manufacturing, growth, and training. We were lucky to have her talk to us about one of the technologies she shes a lot of future in.

The Strategy Behind Getting Published In Fashion Magazines

Beyond Fashion Business — Mon, 2 Sep 2019 15:53:04 +0000

In this weeks episode, we sat down with fashion journalist Madeleine Holth. Madeleine's story is proof of the diligence and persistence that is required to break through as an individual or brand in the fashion industry. We talked about what fashion brands have to do in order to get magazines attention, and how in today's world being unique is not the only thing that gets the attention of fashion editors. Hope you like it!

Content & Experiences As The Pillars For Sustainable Growth

Beyond Fashion Business — Mon, 26 Aug 2019 16:59:39 +0000

In this weeks episode, we sat down with the Co-founder of fashion e-commerce platform Seam Lab, Jake Woolf to talk to us about some of the strategies behind his eCommerce platform successful launch. From brand outreaching strategies to branding and customer experiences. Hope you enjoy this episode!

The Importance Of Spotting Marketing Trends In The Fashion Industry

Beyond Fashion Business — Mon, 19 Aug 2019 15:16:15 +0000

In this weeks episode, we sat down with the founder of the marketing department of one of Brazil's biggest fashion businesses, Carmen Steffens. Gabriel talked to us about how he created one of the largest Brazilian fashion online stores of shoes, handbags, and accessories, starting back in 2007 by being able to spot marketing opportunities early. He also shared the strategy and insight he used to make Carmen Steffens one of the most successful e-commerce based fashion businesses in Brazil.

Supply Chain And Product Innovation With Perry Ellis's Director Of Innovation

Beyond Fashion Business — Sun, 11 Aug 2019 15:26:12 +0000

On this weeks episode, we sat down with Perry Ellis Director Of Innovation, Issac Korn to talk more about recognizing the value of innovation for future growth. With today's environmental problems, innovation and technology-driven apparel companies are breaking into the industry with exponential growth. What are some of these new technologies? What is the importance of up and coming fashion entrepreneurs continuously innovating their business model? And how can they adopt some of these strategies into their fashion brands?

Why Italy Is Behind On Digital Marketing Innovation

Beyond Fashion Business — Sat, 3 Aug 2019 14:08:22 +0000

In this weeks episode, we sat down with Primadonna's Head of Digital, Erika Finkelberg. As you probably know, Italy has always been a country that is continuously at the forefront of design and quality innovation, but is this level of innovation being applied to other very important of the industry? And what can fashion entrepreneurs in countries like Italy do to build their brand in accordance with the customers increasing demand for new digital and marketing experiences?

Starting A Vintage Brand With Young Retro's Steven Bethell

Beyond Fashion Business — Sun, 28 Jul 2019 15:05:18 +0000

On this weeks episode, we sat down with the Creative Director and Co-founder of Beyond Retro, Steven Bethell. This episode will be particularly interesting to you if you are thinking of starting a vintage brand, or just curious about a vintage fashion vintage brand works. We were lucky to have one of the people who are leading the vintage fashion movement to share his personal story and his advice for starting fashion entrepreneurs.

Email Marketing And CRM For Fashion Brands

Beyond Fashion Business — Sat, 20 Jul 2019 14:28:06 +0000

In this weeks episode, we sat down with the Vice President of Marketing & CRM for the Techsyle Fashion Group. You better get a notebook for his one. There's so much advanced information in this episode that you will most likely have to listen to it a couple of times. We talked about the importance of CRM, how to use it to interpret data, how to use that data to create successful email marketing strategies, and how to optimize those email strategies. Hope you enjoy it as much as we did.

Building Great Partnerships & The Importance Of Supply Chain

Beyond Fashion Business — Sun, 14 Jul 2019 15:20:01 +0000

In this weeks episode, we had a really good conversation with Marcus Chung. Marcus is the VP of Manufacturing & Supply Chain at Third Love. We spoke about the importance of understanding the supply chain of any fashion business, its challenges, and some of the expectations you should have from your own supply chain. Marcus has a very unique and inspiring story, as he took a complete 360 turn to develop a career in the fashion supply chain, so there are definitely a lot of things to be learned from his personal story. We also spoke about the importance of developing good partnerships, and how to actually start developing those partnerships.

Starting A Fashion Brand In Developing Countries

Esteban Julian — Sun, 16 Jun 2019 18:19:27 +0000

In this weeks episode, we sat down with Brazilian fashion entrepreneur Michelle Lima. She is the Co-founder and CEO of Blue Bird Shoes. Michelle has been working in the shoe industry since she was 17 years old. There are still a lot of questions in regards to starting a fashion brand in developing countries. So we feel very lucky to have somebody like Michelle sharing her valuable advice and experience with us.

Branding And Finding Collaborators For Your Fashion Brand

Esteban Julian — Sat, 8 Jun 2019 18:43:53 +0000

In this weeks episode, we sat down with entrepreneur and ex-creative director of Supra Footwear, Ace Rice. It was fascinating to hear Ace's story. Its not every day that we have the opportunity to sit down with somebody that knows how to represent culture so well. From basketball, to music, to art to fashion, to fashion entrepreneur, he really has done it all. Stick to the end to catch his advice on the importance of the right collaborations, and how to reach out and get in front of these collaborators. Also, don't forget to follow our podcast to stay update don our future episodes.

How 3D Technology Is Changing The Fashion Industry

Esteban Julian — Sat, 1 Jun 2019 20:24:17 +0000

In this weeks episode, we sat down with CEO of Bodyblock AI, Greg Moore. Greg has been leading the 3D fitting movement for a lot of different industries, including the fashion and retail industries. Therefore, we were very happy to have him share the type of impact this technology is having in the fashion industry, and how it will work as a gateway for future technologies in the industry.

How Brands Create Viral Growth Using The Right Influencers

Esteban Julian — Sat, 25 May 2019 17:39:51 +0000

In this weeks episode, we sat down with digital and fashion entrepreneur Oscar Eriksson. He was also the Co-founder of H&M's subsidiary brand Nyden. Oscar shared a lot of special insights on growth & viral systems strategies for fashion businesses that most brands out there continue to get wrong. So be prepared to start applying them in your business! We also talked about the birth and strategy with Nyden as H&M's celebrity collaborator incubator.

How To Build A Sustainable Fashion Brand

Esteban Julian — Fri, 17 May 2019 12:56:48 +0000

In this weeks episode, we sat down with fashion sustainability expert Jeanine Ballone. We spoke about the importance of new fashion entrepreneurs building sustainable fashion brands and how they can apply those principles in their business, right now. After all, the future of not only the fashion industry but our planet is in the hands of the up and coming fashion entrepreneurs with a burning desire to make our world a better a place. We want to apologize for our almost 3-week podcast episode release delay, we experienced a lot of issues transferring podcasting platforms, but that it all done and handled with. We are very excited to continue bringing you your weekly dose of fashion business information!

CEO Of Diane Von Fürstenberg On Branding Around Your Customer

Beyond Fashion Business — Wed, 17 Apr 2019 16:43:28 +0000

In this weeks episode, we sat down with the CEO of Diane Von Fürstenberg, Sandra Campos. We spoke about the importance of building a brand’s heritage, and the importance putting your customer at the center of everything that you do. From things like decision making to brand strategy. We recommend you listen closely and avoid playing it at more than 1x speed, as this is an advanced and very informative episode, Even our host was having issues catching up!

How Your Ego Is Destroying Your Creativity

Beyond Fashion Business — Mon, 8 Apr 2019 17:07:08 +0000

In this weeks episode, we sat down with the Creative Director of BCBGMAXAZRIA Bernd Kroeber to discuss the creative processes responsible for continuously creating innovative designs, while still staying true to your brands DNA. We also talked about the ego, how it hinders most fashion entrepreneurs creativity and the importance of knowing who you are designing for.

Creating A Unique Footwear Product & The Impact Of Passion

Beyond Fashion Business — Sun, 31 Mar 2019 17:27:28 +0000

In this episode of The Future Of Fashion Business we sat down with the Vice President of Product management at Crocs, Michael Pao. Michael has a fascinating story, as he went from being a professional football player to working for one of the biggest and most influential footwear brands in the world. We spoke about what makes a unique product unique, the most important features a footwear product must have, and the main things you have to consider if you want to start a footwear line. Hope you enjoy this one and dont forget to follow our podcast for future episodes.

How Technology Can Help You Build Your Product Lines In Less Time

Beyond Fashion Business — Mon, 25 Mar 2019 17:51:40 +0000

In this weeks episode we sat down and spoke with the Co-Founder of Cala, an online platform that helps aspiring fashion entrepreneurs and designers build their first collections and product lines by taking care of all of the logistical and operational activities. We talked about the most common mistakes and challenges fashion entrepreneurs face when it comes to creating their first products and delivering them to their customer, and how they can leverage technology platforms to help them with the early challenges of starting a fashion brand.

Making your First Products & The Stages Of Product Development

Beyond Fashion Business — Fri, 15 Mar 2019 21:09:59 +0000

In this episode of The Future Of Fashion Business, we sat down with Jodie Udzenija. Jodie is the Director of Apparel Product Development at 5.11 Tactical. This was a very special episode and one of our favorite ones to this day. We talked about the common mistakes fashion entrepreneurs make when making their first clothing samples, how to avoid these mistakes, what entrepreneurs should expect when making their first products, and about the different stages of development a product has to go through so that it is ready to sell. There was so much valuable information in this episode, so make sure you have a pen and paper nearby!

Digital Marketing And E-commerce Strategy For Fashion Entrepreneurs

Beyond Fashion Business — Sat, 9 Mar 2019 14:55:05 +0000

In this episode we sat down with Emily Li Mandri, a digital marketing consultant for fashion and retail businesses. We talked about the importance of having a digital strategy, and Emily also gave us a lot of tips that anybody can start applying online to have an edge over their competition. Digital has increasingly become one of the most important places for your brand to be at, so as a fashion entrepreneur, we hope you can start applying these concepts into your fashion business.

How Cuyana Raised $30 Million By Being A Brand With Integrity

Beyond Fashion Business — Sat, 23 Feb 2019 18:15:38 +0000

Just after having one of the largest investment rounds for a female-founded fashion started, we sat down with the Co-Founder and CEO of Cuyana Mrs Karla Gallardo and talked about how a passion project turned into an extremely successful fashion brand that inspires intentional buying through pieces that are crafted with integrity.

From Beach Bum To One Of Australia's Biggest Swimwear Exporters

Beyond Fashion Business — Thu, 21 Feb 2019 18:00:29 +0000

In this episode, we spoke with the founder and managing director of aussieBum, Sean Ashby. The story of Sean Ashby and aussieBum is a fascinating and very unusual one, and it shows just how much is possible by believing in yourself and what you are doing. We hope you enjoy this wonderful episode and learn a lot from how Sean managed to start his company from nothing, against all odds, and still became a global success story.

Fashion E-commerce In Third World Countries

Beyond Fashion Business — Mon, 18 Feb 2019 17:45:03 +0000

On this episode, we are talking to a Mexican entrepreneur called Diego Lira that started an e-commerce sock brand called Noma Outfitters. We talked about the challenges that e-commerce is facing due to the lack of development in third world countries like Mexico, but also, about the amount of opportunities for entrepreneurs and designers in these countries.

For any enquiries, make sure you get in touch with our host at esteban@estebanjulian.com