https://simplecast.com Studio Resonate Speaks - Hispanic Voices The insights you need, from the best audio storytellers in advertising. Join Studio Resonate’s Senior Director of Production, Homero Espinosa Jr., as he and his colleagues break down their creative processes, sit down with industry leaders, look ahead at the future of audio, and celebrate diversity in the industry. 868329 en Thu, 12 Oct 2023 16:00:00 +0000 Thu, 2 Apr 2026 18:48:09 +0000 https://studio-resonate-speaks-hispanic-voices.simplecast.com Studio Resonate Speaks - Hispanic Voices https://image.simplecastcdn.com/images/1578aaa4-6df9-4cec-a514-a7773df182a6/cd74cca2-c49a-4a81-8dd6-566909e65031/3000x3000/sr-speaks-coverat2x.jpg?aid=rss_feed https://studio-resonate-speaks-hispanic-voices.simplecast.com serial The insights you need, from the best audio storytellers in advertising. Join Studio Resonate’s Senior Director of Production, Homero Espinosa Jr., as he and his colleagues break down their creative processes, sit down with industry leaders, look ahead at the future of audio, and celebrate diversity in the industry. Homero Espinosa, Laura Coronado, Natalie Leal, Antonio Francisco, Melany Rosencwaig false https://feeds.simplecast.com/OpnDcgbJ advertising, best practices, brand storytelling, brand strategy, consumer behavior, content marketing, cultural competency, de&i, digital marketing, diversity, diversity in the workplace, equity, equity and access, inclusion, inclusive marketing, industry insights, marketing, representation in advertising, studio resonate, successful campaign analysis, thought leadership Studio Resonate hespinosa@pandora.com 7b11d077-1eff-438c-ba77-d6138d9ada77 La Mesa Redonda - Our favorite takeaways from the series "La Mesa Redonda" caps off with Studio Resonate's professionals sharing key insights. Homero Espinosa champions diverse identity respect, Laura Coronado stresses cultural relevance in messaging, while Antonio Francisco recommends prioritizing progress over perfection. Natalie Leal lauds the rise of unapologetic Latinidad, and Melany Rosencwaig underscores the importance of consistent Latin cultural representation by brands for sustained audience engagement.
 

This episode features: Antonio Francisco, Melany Rosencwaig, Natalie Leal, Laura Coronado, Homero Espinosa

]]> Thu, 12 Oct 2023 16:00:00 +0000 hespinosa@pandora.com (Project management by: Laura Coronado; Dianne Ott, Sound production and editing by: Aili Chu for Studio Resonate, Art Direction by: Cecilia Cruz; Brian Yuen, Written by: Natalie Leal, Created and hosted by: Homero Espinosa, Interviews by: Melany Rosencwaig; Natalie Leal; Antonio Francisco; Gabriel Reyes) https://studio-resonate-speaks-hispanic-voices.simplecast.com/episodes/tbd-hC187PfS "La Mesa Redonda" caps off with Studio Resonate's professionals sharing key insights. Homero Espinosa champions diverse identity respect, Laura Coronado stresses cultural relevance in messaging, while Antonio Francisco recommends prioritizing progress over perfection. Natalie Leal lauds the rise of unapologetic Latinidad, and Melany Rosencwaig underscores the importance of consistent Latin cultural representation by brands for sustained audience engagement.
 

This episode features: Antonio Francisco, Melany Rosencwaig, Natalie Leal, Laura Coronado, Homero Espinosa

]]> La Mesa Redonda - Our favorite takeaways from the series Project management by: Laura Coronado; Dianne Ott, Sound production and editing by: Aili Chu for Studio Resonate, Art Direction by: Cecilia Cruz; Brian Yuen, Written by: Natalie Leal, Created and hosted by: Homero Espinosa, Interviews by: Melany Rosencwaig; Natalie Leal; Antonio Francisco; Gabriel Reyes 00:28:13 In the final episode titled "La Mesa Redonda," the series offers profound insights from seasoned professionals at Studio Resonate. Homero Espinosa emphasizes the importance of respecting the diversity of identities and shunning a universal approach. Laura Coronado asserts that messages lacking cultural relevance won't have the desired impact. Antonio Francisco points out the industry's race for perfection, suggesting a pivot towards progress instead. Natalie Leal celebrates the growing visibility and acceptance of unabashed Latinidad in mainstream avenues. Lastly, Melany Rosencwaig stresses educating customers about Latin culture's consistent presence, urging brands to maintain this representation for optimal audience engagement. In the final episode titled "La Mesa Redonda," the series offers profound insights from seasoned professionals at Studio Resonate. Homero Espinosa emphasizes the importance of respecting the diversity of identities and shunning a universal approach. Laura Coronado asserts that messages lacking cultural relevance won't have the desired impact. Antonio Francisco points out the industry's race for perfection, suggesting a pivot towards progress instead. Natalie Leal celebrates the growing visibility and acceptance of unabashed Latinidad in mainstream avenues. Lastly, Melany Rosencwaig stresses educating customers about Latin culture's consistent presence, urging brands to maintain this representation for optimal audience engagement. content marketing, brand strategy, successful campaign analysis, diversity in the workplace, latinx, digital marketing, hispanic marketing, representation in advertising, marketing, thought leadership, brand storytelling, women in marketing, studio resonate, advertising, consumer behavior, industry insights, women of color in marketing, cultural competency, equity and access, women of color in the workplace, best practices, multicultural advertising, latine, latinos in advertising, dei, diversity equity and inclusion, inclusive marketing, hispanic market, women in the workplace false full 1 336f8f0d-7027-44e4-827c-d3ea54013a07 Así se Hace - Creative Best Practices In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to.

This episode features:
Antonio Francisco, Gabriel Reyes, Melany Rosencwaig, Natalie Leal, Homero Espinosa

]]> Thu, 5 Oct 2023 16:00:00 +0000 hespinosa@pandora.com (Interviews by: Melany Rosencwaig; Natalie Leal; Antonio Francisco; Gabriel Reyes, Created and hosted by: Homero Espinosa, Project management by: Laura Coronado; Dianne Ott, Sound production and editing by: Aili Chu for Studio Resonate, Art Direction by: Cecilia Cruz; Brian Yuen, Written by: Natalie Leal) https://studio-resonate-speaks-hispanic-voices.simplecast.com/episodes/asi-se-hace-creative-best-practices-1Jzyiy4a In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to.

This episode features:
Antonio Francisco, Gabriel Reyes, Melany Rosencwaig, Natalie Leal, Homero Espinosa

]]> Así se Hace - Creative Best Practices Interviews by: Melany Rosencwaig; Natalie Leal; Antonio Francisco; Gabriel Reyes, Created and hosted by: Homero Espinosa, Project management by: Laura Coronado; Dianne Ott, Sound production and editing by: Aili Chu for Studio Resonate, Art Direction by: Cecilia Cruz; Brian Yuen, Written by: Natalie Leal 00:27:03 In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to. In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to. content marketing, brand strategy, successful campaign analysis, diversity in the workplace, latinx, digital marketing, hispanic marketing, representation in advertising, marketing, thought leadership, brand storytelling, women in marketing, studio resonate, advertising, consumer behavior, industry insights, women of color in marketing, cultural competency, equity and access, women of color in the workplace, best practices, multicultural advertising, latine, latinos in advertising, dei, diversity equity and inclusion, inclusive marketing, hispanic market, women in the workplace false full 1 93b66943-e51f-4cb6-a534-142e16cf7a60 De Aquí Y de Allá - Understanding our Audiences In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future.

]]> Thu, 28 Sep 2023 16:00:00 +0000 hespinosa@pandora.com (Interviews by: Natalie Leal; Nidia Serrano; Homero Espinosa; Marcos Juárez, Project management by: Laura Coronado; Dianne Ott, Art Direction by: Cecilia Cruz; Brian Yuen, Written by: Natalie Leal, Sound production and editing by: Aili Chu for Studio Resonate, Created and hosted by: Homero Espinosa) https://studio-resonate-speaks-hispanic-voices.simplecast.com/episodes/de-aqui-y-de-alla-understanding-our-audiences-cqpOjX_1 In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future.

]]> De Aquí Y de Allá - Understanding our Audiences Interviews by: Natalie Leal; Nidia Serrano; Homero Espinosa; Marcos Juárez, Project management by: Laura Coronado; Dianne Ott, Art Direction by: Cecilia Cruz; Brian Yuen, Written by: Natalie Leal, Sound production and editing by: Aili Chu for Studio Resonate, Created and hosted by: Homero Espinosa 00:24:57 In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future. In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future. content marketing, brand strategy, successful campaign analysis, diversity in the workplace, latinx, digital marketing, hispanic marketing, representation in advertising, marketing, thought leadership, brand storytelling, women in marketing, studio resonate, advertising, consumer behavior, industry insights, women of color in marketing, cultural competency, equity and access, women of color in the workplace, best practices, multicultural advertising, latine, latinos in advertising, dei, diversity equity and inclusion, inclusive marketing, hispanic market, women in the workplace false full 1 c94f4ff0-0b81-46ea-9bbf-048ba5ad977e Soy Como Soy – Authenticity at Work In this episode, we sit down with Jose Mangin, one of the most recognizable personalities in Hard Rock and Heavy Metal, and Claudia Oddo, Senior Manager of Brand and Consumer Marketing at SXM Media. Jose talks about chipping away at stereotypes, his experience hosting the biggest rock festivals in the country as a Latino, and the value of unity. Claudia shares how her Latinidad has given her the appreciation and respect needed to get the story right for other cultures as well, the value of having more facetime with senior leadership in order to better advocate for underrepresented folks, and why you need more than just one person in the room representing a culture.

This episode features:
Jose Mangin, Claudia Oddo, Laura Coronado, and Homero Espinosa.

]]> Thu, 21 Sep 2023 16:30:00 +0000 hespinosa@pandora.com (Created and hosted by: Homero Espinosa, Written by: Natalie Leal, Interviews by: Homero Espinosa; Laura Coronado; Claudia Oddo, Sound production and editing by: Aili Chu for Studio Resonate, Project Management by: Laura Coronado; Dianne Ott, Art Direction by: Cecilia Cruz; Brian Yuen) https://studio-resonate-speaks-hispanic-voices.simplecast.com/episodes/hispanic-voices-ZTwLbAeJ In this episode, we sit down with Jose Mangin, one of the most recognizable personalities in Hard Rock and Heavy Metal, and Claudia Oddo, Senior Manager of Brand and Consumer Marketing at SXM Media. Jose talks about chipping away at stereotypes, his experience hosting the biggest rock festivals in the country as a Latino, and the value of unity. Claudia shares how her Latinidad has given her the appreciation and respect needed to get the story right for other cultures as well, the value of having more facetime with senior leadership in order to better advocate for underrepresented folks, and why you need more than just one person in the room representing a culture.

This episode features:
Jose Mangin, Claudia Oddo, Laura Coronado, and Homero Espinosa.

]]> Soy Como Soy – Authenticity at Work Created and hosted by: Homero Espinosa, Written by: Natalie Leal, Interviews by: Homero Espinosa; Laura Coronado; Claudia Oddo, Sound production and editing by: Aili Chu for Studio Resonate, Project Management by: Laura Coronado; Dianne Ott, Art Direction by: Cecilia Cruz; Brian Yuen 00:23:50 In this episode, we sit down with Jose Mangin, one of the most recognizable personalities in Hard Rock and Heavy Metal, and Claudia Oddo, Senior Manager of Brand and Consumer Marketing at SXM Media. Jose talks about chipping away at stereotypes, his experience hosting the biggest rock festivals in the country as a Latino, and the value of unity. Claudia shares how her Latinidad has given her the appreciation and respect needed to get the story right for other cultures as well, the value of having more facetime with senior leadership in order to better advocate for underrepresented folks, and why you need more than just one person in the room representing a culture. In this episode, we sit down with Jose Mangin, one of the most recognizable personalities in Hard Rock and Heavy Metal, and Claudia Oddo, Senior Manager of Brand and Consumer Marketing at SXM Media. Jose talks about chipping away at stereotypes, his experience hosting the biggest rock festivals in the country as a Latino, and the value of unity. Claudia shares how her Latinidad has given her the appreciation and respect needed to get the story right for other cultures as well, the value of having more facetime with senior leadership in order to better advocate for underrepresented folks, and why you need more than just one person in the room representing a culture. content marketing, brand strategy, successful campaign analysis, diversity in the workplace, latinx, digital marketing, hispanic marketing, representation in advertising, marketing, thought leadership, brand storytelling, women in marketing, studio resonate, advertising, consumer behavior, industry insights, women of color in marketing, cultural competency, equity and access, women of color in the workplace, best practices, multicultural advertising, latine, latinos in advertising, dei, diversity equity and inclusion, inclusive marketing, hispanic market, women in the workplace false full 1