https://simplecast.com The Current Report The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. 2023 The Current Podcast en Mon, 10 Feb 2025 14:28:00 +0000 Thu, 20 Mar 2025 12:00:14 +0000 https://the-current-report.simplecast.com The Current Report https://image.simplecastcdn.com/images/851979d0-5135-4e05-a6ee-3036c3fec148/a1fb2dd2-b584-48e6-920a-baee91504523/3000x3000/230602-currentreport-1200px-v2.jpg?aid=rss_feed https://the-current-report.simplecast.com episodic The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. The Current false https://feeds.simplecast.com/ONoMg7Dv advertising, advertising news, advertising trends, business marketing, digital advertising, digital marketing, digital media, insights, marketing, marketing news, news, programmatic, updates The Current editorial@thecurrent.com 8f2828e6-309c-461c-aafa-265bf5b23c85 Behind the scenes of Ram's $16 million Big Game commercial with Glen Powell Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks.

Two executives at the agency that created the ad, GSD&M’s Kate Rush Sheehy and Chelsea York Vargas, joined The Current Report to share the inside story of the strategy behind the ad.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 10 Feb 2025 14:28:00 +0000 editorial@thecurrent.com (Chris Brooklier, Kate Rush Sheehy, Chelsea York Vargas) https://the-current-report.simplecast.com/episodes/behind-the-scenes-of-rams-16-million-big-game-commercial-with-glen-powell-PUUGgybv Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks.

Two executives at the agency that created the ad, GSD&M’s Kate Rush Sheehy and Chelsea York Vargas, joined The Current Report to share the inside story of the strategy behind the ad.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Behind the scenes of Ram's $16 million Big Game commercial with Glen Powell Chris Brooklier, Kate Rush Sheehy, Chelsea York Vargas 00:15:29 Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks. Two executives at the agency that created the ad, GSD&M’s Kate Rush Sheehy and Chelsea York Vargas, joined The Current Report to share the inside story of the strategy behind the ad. Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks. Two executives at the agency that created the ad, GSD&M’s Kate Rush Sheehy and Chelsea York Vargas, joined The Current Report to share the inside story of the strategy behind the ad. ram truck, gsd&m, marketing, football, advertising, super bowl false full 92 9c3d3a77-676b-415d-bc21-3df2f084d0b4 CPG brands use big data to increase brand loyalty ahead of Big Game We’re days away from the Big Game, and with that, watch parties full of snacks.

Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nearly 2% in December compared to the year before, according to the Labor Department.

A way to help stem those costs? Discounts and cash-back offers, which is where a company like Ibotta comes in. Over 50 million people use Ibotta to save money in exchange for their purchase data.

For marketers, Ibotta unlocks real-time transaction data to connect measurement and campaign performance. The company’s founder and CEO, Bryan Leach, joins The Current Report to discuss the CPG environment and share how marketers can unlock results with big data ahead of the game.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Wed, 5 Feb 2025 22:09:17 +0000 editorial@thecurrent.com (Bryan Leach, Chris Brooklier) https://the-current-report.simplecast.com/episodes/cpg-brands-use-big-data-to-increase-brand-loyalty-ahead-of-big-game-nGWrJgDd We’re days away from the Big Game, and with that, watch parties full of snacks.

Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nearly 2% in December compared to the year before, according to the Labor Department.

A way to help stem those costs? Discounts and cash-back offers, which is where a company like Ibotta comes in. Over 50 million people use Ibotta to save money in exchange for their purchase data.

For marketers, Ibotta unlocks real-time transaction data to connect measurement and campaign performance. The company’s founder and CEO, Bryan Leach, joins The Current Report to discuss the CPG environment and share how marketers can unlock results with big data ahead of the game.

_______

To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> CPG brands use big data to increase brand loyalty ahead of Big Game Bryan Leach, Chris Brooklier 00:11:55 We’re days away from the Big Game, and with that, watch parties full of snacks. Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nearly 2% in December compared to the year before, according to the Labor Department. A way to help stem those costs? Discounts and cash-back offers, which is where a company like Ibotta comes in. Over 50 million people use Ibotta to save money in exchange for their purchase data. For marketers, Ibotta unlocks real-time transaction data to connect measurement and campaign performance. The company’s founder and CEO, Bryan Leach, joins The Current Report to discuss the CPG environment and share how marketers can unlock results with big data ahead of the game. We’re days away from the Big Game, and with that, watch parties full of snacks. Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nearly 2% in December compared to the year before, according to the Labor Department. A way to help stem those costs? Discounts and cash-back offers, which is where a company like Ibotta comes in. Over 50 million people use Ibotta to save money in exchange for their purchase data. For marketers, Ibotta unlocks real-time transaction data to connect measurement and campaign performance. The company’s founder and CEO, Bryan Leach, joins The Current Report to discuss the CPG environment and share how marketers can unlock results with big data ahead of the game. cpg, data, bryan leach, retail, marketing, football, super bowl, ibotta false full 91 dc7066c1-f73f-418a-91dc-8ca0940d33f8 Tubi streaming Big Game is full circle moment after infamous ad Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself.

It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course, the game will still be broadcast on Fox, but for the first time ever, the Big Game will be shown for free on a FAST platform.

Tubi CMO Nicole Parlapiano joins The Current Report to share its strategy for marketing the news.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 3 Feb 2025 13:53:30 +0000 editorial@thecurrent.com (Chris Brooklier, Nicole Parlapiano) https://the-current-report.simplecast.com/episodes/tubi-streaming-big-game-is-full-circle-moment-after-infamous-ad-gZfPcj58 Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself.

It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course, the game will still be broadcast on Fox, but for the first time ever, the Big Game will be shown for free on a FAST platform.

Tubi CMO Nicole Parlapiano joins The Current Report to share its strategy for marketing the news.

_______

To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Tubi streaming Big Game is full circle moment after infamous ad Chris Brooklier, Nicole Parlapiano 00:12:32 Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself. It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course, the game will still be broadcast on Fox, but for the first time ever, the Big Game will be shown for free on a FAST platform. Tubi CMO Nicole Parlapiano joins The Current Report to share its strategy for marketing the news. Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself. It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course, the game will still be broadcast on Fox, but for the first time ever, the Big Game will be shown for free on a FAST platform. Tubi CMO Nicole Parlapiano joins The Current Report to share its strategy for marketing the news. tubi, fast channel, streaming, marketing, football, advertising, super bowl false full 90 59e54d2f-e6f2-4318-b36e-ad20ac0350f0 Where TikTok ad spend might go if it gets banned in the U.S. The TikTok party didn’t stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next move in case the social media platform does go dark.

Michelle Castillo joins The Current Report to discuss the entire industry's realization that even if a platform seems to be the holy grail of marketing, it’s not worth putting all your budget and efforts behind one thing.

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To read the full stories included in this episode:

_______
 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 27 Jan 2025 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Michelle Castillo) https://the-current-report.simplecast.com/episodes/where-tiktok-ad-spend-might-go-if-it-gets-banned-in-the-us-ye6FxwF7 The TikTok party didn’t stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next move in case the social media platform does go dark.

Michelle Castillo joins The Current Report to discuss the entire industry's realization that even if a platform seems to be the holy grail of marketing, it’s not worth putting all your budget and efforts behind one thing.

_______

To read the full stories included in this episode:

_______
 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Where TikTok ad spend might go if it gets banned in the U.S. Chris Brooklier, Michelle Castillo 00:12:18 The TikTok party didn’t stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next move in case the social media platform does go dark. Michelle Castillo joins The Current Report to discuss the entire industry's realization that even if a platform seems to be the holy grail of marketing, it’s not worth putting all your budget and efforts behind one thing. The TikTok party didn’t stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next move in case the social media platform does go dark. Michelle Castillo joins The Current Report to discuss the entire industry's realization that even if a platform seems to be the holy grail of marketing, it’s not worth putting all your budget and efforts behind one thing. media, digital, tiktok, marketing, linkedin, advertising, social media false full 89 10d252be-4c44-410c-8d36-1c9ba7e1c3e1 Grading VML's merger a year in with CEO Jon Cook To read the full stories included in this episode:

US Forecast Trends to Watch in 2025: https://bit.ly/4g5zsHA

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 20 Jan 2025 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Jon Cook) https://the-current-report.simplecast.com/episodes/grading-vmls-merger-a-year-in-with-ceo-jon-cook-Xvi0B1pt To read the full stories included in this episode:

US Forecast Trends to Watch in 2025: https://bit.ly/4g5zsHA

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Grading VML's merger a year in with CEO Jon Cook Chris Brooklier, Jon Cook 00:20:35 It’s always fun to look back at a big moment and reflect on it with some time and space, as possibilities turn into reality. That’s exactly what VML CEO Jon Cook has done nearly a year and a half after WPP merged VMLY&R and Wunderman Thompson into VML. Of course those combined agencies were mergers of their own, with Y&R having roots over 100 years old after launching in 1923. Large agencies mergers have been all around the news lately so The Current's Chris Brooklier spoke with Jon at CES about his reaction to these mergers, plus how AI is being refined and innovating past the 30 second ad on streaming platforms. It’s always fun to look back at a big moment and reflect on it with some time and space, as possibilities turn into reality. That’s exactly what VML CEO Jon Cook has done nearly a year and a half after WPP merged VMLY&R and Wunderman Thompson into VML. Of course those combined agencies were mergers of their own, with Y&R having roots over 100 years old after launching in 1923. Large agencies mergers have been all around the news lately so The Current's Chris Brooklier spoke with Jon at CES about his reaction to these mergers, plus how AI is being refined and innovating past the 30 second ad on streaming platforms. ceo, vml, ces false full 88 0c5275fb-86b6-479a-926d-94f69b6bfd23 How Initiative thinks about maximizing brands ad dollars Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG’s Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves.

Initiative U.S. CEO Stacy DeRiso joined The Current Report at CES to talk about retail media networks' emergence at the conference, maximizing clients' dollars and the agency's approach to awareness and performance called fame and flow.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 13 Jan 2025 11:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Stacy DeRiso) https://the-current-report.simplecast.com/episodes/how-initiative-thinks-about-maximizing-brands-ad-dollars-5LP5o_QN Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG’s Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves.

Initiative U.S. CEO Stacy DeRiso joined The Current Report at CES to talk about retail media networks' emergence at the conference, maximizing clients' dollars and the agency's approach to awareness and performance called fame and flow.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How Initiative thinks about maximizing brands ad dollars Chris Brooklier, Stacy DeRiso 00:15:49 Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG’s Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves. Initiative U.S. CEO Stacy DeRiso joined The Current Report at CES to talk about retail media networks' emergence at the conference, maximizing clients' dollars and the agency's approach to awareness and performance called fame and flow. Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG’s Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves. Initiative U.S. CEO Stacy DeRiso joined The Current Report at CES to talk about retail media networks' emergence at the conference, maximizing clients' dollars and the agency's approach to awareness and performance called fame and flow. initiative, ceo, ces, stacy deriso, advertising, tech false full 87 c754c6b0-bb0a-4544-a40b-b17a2200110b CES 2025: Spotify's Lee Brown on matching media investment to audio's consumption Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week.

Making the advertising experience easy for brands and agencies is a top priority for Spotify in 2025. The digital audio giant has opened up programmatic capabilities for advertisers of all sizes by testing its own ad exchange.

Still, according to WARC, In 2024, audio will account for 24.5% of ad-supported media consumption in the US but just 8.4% of ad spend.

Spotify's VP and global head of advertising, Lee Brown, joins The Current Report to break down why that is.

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To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Fri, 10 Jan 2025 17:39:57 +0000 editorial@thecurrent.com (Chris Brooklier, Lee Brown) https://the-current-report.simplecast.com/episodes/ces-2025-spotifys-lee-brown-on-matching-media-investment-to-audios-consumption-A9Qnlu6_ Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week.

Making the advertising experience easy for brands and agencies is a top priority for Spotify in 2025. The digital audio giant has opened up programmatic capabilities for advertisers of all sizes by testing its own ad exchange.

Still, according to WARC, In 2024, audio will account for 24.5% of ad-supported media consumption in the US but just 8.4% of ad spend.

Spotify's VP and global head of advertising, Lee Brown, joins The Current Report to break down why that is.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> CES 2025: Spotify's Lee Brown on matching media investment to audio's consumption Chris Brooklier, Lee Brown 00:16:32 Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week. Making the advertising experience easy for brands and agencies is a top priority for Spotify in 2025. The digital audio giant has opened up programmatic capabilities for advertisers of all sizes by testing its own ad exchange. Still, according to WARC, In 2024, audio will account for 24.5% of ad-supported media consumption in the US but just 8.4% of ad spend. Spotify's VP and global head of advertising, Lee Brown, joins The Current Report to break down why that is. Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week. Making the advertising experience easy for brands and agencies is a top priority for Spotify in 2025. The digital audio giant has opened up programmatic capabilities for advertisers of all sizes by testing its own ad exchange. Still, according to WARC, In 2024, audio will account for 24.5% of ad-supported media consumption in the US but just 8.4% of ad spend. Spotify's VP and global head of advertising, Lee Brown, joins The Current Report to break down why that is. media, digital, spotify, lee brown, ces, audio, advertising false full 86 9560bb06-00af-44d6-8bc5-009b744bcc91 Streaming, Google and podcasts: Recapping the year in ad tech It’s the final episode of The Current Report for the year, so we’re recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google’s antitrust cases, the state of news advertising and the landmark year for podcasting.

To help us get a handle on this dramatic year in ad tech who better than Lou Paskalis. Lou has decades of experience in the advertising industry as an executive for American Express, Bank of America and the trade body MMA Global.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 23 Dec 2024 17:25:26 +0000 editorial@thecurrent.com (Chris Brooklier, Lou Paskalis) https://the-current-report.simplecast.com/episodes/streaming-google-and-podcasts-recapping-the-year-in-ad-tech-NmqVa3vA It’s the final episode of The Current Report for the year, so we’re recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google’s antitrust cases, the state of news advertising and the landmark year for podcasting.

To help us get a handle on this dramatic year in ad tech who better than Lou Paskalis. Lou has decades of experience in the advertising industry as an executive for American Express, Bank of America and the trade body MMA Global.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Streaming, Google and podcasts: Recapping the year in ad tech Chris Brooklier, Lou Paskalis 00:20:30 It’s the final episode of The Current Report for the year, so we’re recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google’s antitrust cases, the state of news advertising and the landmark year for podcasting. To help us get a handle on this dramatic year in ad tech who better than Lou Paskalis. Lou has decades of experience in the advertising industry as an executive for American Express, Bank of America and the trade body MMA Global. It’s the final episode of The Current Report for the year, so we’re recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google’s antitrust cases, the state of news advertising and the landmark year for podcasting. To help us get a handle on this dramatic year in ad tech who better than Lou Paskalis. Lou has decades of experience in the advertising industry as an executive for American Express, Bank of America and the trade body MMA Global. google antitrust trial, podcast, 2024, google, lou paskalis, advertising, technology false full 85 4d72362e-0c4e-42dd-b27d-28341f5a73b5 The Omnicom IPG merger and agencies in the 21st century The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.

Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 16 Dec 2024 11:00:00 +0000 editorial@thecurrent.com (Brian Wieser, Chris Brooklier) https://the-current-report.simplecast.com/episodes/the-omnicom-ipg-merger-and-agencies-in-the-21st-century-rZqSIk7z The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.

Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal.

_______

To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> The Omnicom IPG merger and agencies in the 21st century Brian Wieser, Chris Brooklier 00:12:19 The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world. Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal. The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world. Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal. omnicom, retail media, ceo, ipg, merger, ai, advertising, brian wieser false full 84 b70479a2-fefa-45b7-a1ef-639b40cab4db Why the Walmart VIZIO deal opens up whole new world of advertising Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs.

Walmart can match its shopping transaction data with Vizio’s data on who’s watching what to make things like ad targeting much more precise.

And that’s a big deal for the retailer, as almost a third of its operating income in the last quarter, about 2 billion dollars, came through advertising. This sets up Walmart’s business of the future.

Joel Cox, co-founder and EVP of innovation and strategy at media agency Strategus, breaks down this fusing of retail media and streaming on this week's episode of The Current Report. Cox says this deal is bigger than might initially meet the eye because non-endemic advertisers can connect to Walmart and Vizio's data to leverage their strategies.
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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 9 Dec 2024 11:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Joel Cox) https://the-current-report.simplecast.com/episodes/why-the-walmart-vizio-deal-opens-up-whole-new-world-of-advertising-HPsHvb7F Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs.

Walmart can match its shopping transaction data with Vizio’s data on who’s watching what to make things like ad targeting much more precise.

And that’s a big deal for the retailer, as almost a third of its operating income in the last quarter, about 2 billion dollars, came through advertising. This sets up Walmart’s business of the future.

Joel Cox, co-founder and EVP of innovation and strategy at media agency Strategus, breaks down this fusing of retail media and streaming on this week's episode of The Current Report. Cox says this deal is bigger than might initially meet the eye because non-endemic advertisers can connect to Walmart and Vizio's data to leverage their strategies.
_______

To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Why the Walmart VIZIO deal opens up whole new world of advertising Chris Brooklier, Joel Cox 00:13:26 Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs. Walmart can match its shopping transaction data with Vizio’s data on who’s watching what to make things like ad targeting much more precise. And that’s a big deal for the retailer, as almost a third of its operating income in the last quarter, about 2 billion dollars, came through advertising. This sets up Walmart’s business of the future. Joel Cox, co-founder and EVP of innovation and strategy at media agency Strategus, breaks down this fusing of retail media and streaming on this week's episode of The Current Report. Cox says this deal is bigger than might initially meet the eye because non-endemic advertisers can connect to Walmart and Vizio's data to leverage their strategies. Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs. Walmart can match its shopping transaction data with Vizio’s data on who’s watching what to make things like ad targeting much more precise. And that’s a big deal for the retailer, as almost a third of its operating income in the last quarter, about 2 billion dollars, came through advertising. This sets up Walmart’s business of the future. Joel Cox, co-founder and EVP of innovation and strategy at media agency Strategus, breaks down this fusing of retail media and streaming on this week's episode of The Current Report. Cox says this deal is bigger than might initially meet the eye because non-endemic advertisers can connect to Walmart and Vizio's data to leverage their strategies. retail media, vizio, strategus, ceo, the current report, data, programmatic, walmart, streaming, joel cox false full 83 702dab6b-1a12-4fd2-84fe-4d1ad434690a Unpacking Google, DOJ closing arguments and future fallout The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week.

Next up – a decision in the case from the Judge presiding in the case, Judge Leonie Brinkema. Judge Brinkema said she expects to have a decision by the end of the year, but that could get pushed out to the start of next year.

To get a better sense of what the closing arguments were like in person I’m bringing on Jason Kint, who has followed the case closely throughout. Kint is the CEO of Digital Content Next, a trade group for digital content providers.

_______

To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.

Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 2 Dec 2024 11:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Jason Kint) https://the-current-report.simplecast.com/episodes/unpacking-google-doj-closing-arguments-and-future-fallout-PHPMLMlz The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week.

Next up – a decision in the case from the Judge presiding in the case, Judge Leonie Brinkema. Judge Brinkema said she expects to have a decision by the end of the year, but that could get pushed out to the start of next year.

To get a better sense of what the closing arguments were like in person I’m bringing on Jason Kint, who has followed the case closely throughout. Kint is the CEO of Digital Content Next, a trade group for digital content providers.

_______

To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.

Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Unpacking Google, DOJ closing arguments and future fallout Chris Brooklier, Jason Kint 00:09:19 The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week. Next up – a decision in the case from the Judge presiding in the case, Judge Leonie Brinkema. Judge Brinkema said she expects to have a decision by the end of the year, but that could get pushed out to the start of next year. To get a better sense of what the closing arguments were like in person I’m bringing on Jason Kint, who has followed the case closely throughout. Kint is the CEO of Digital Content Next, a trade group for digital content providers. The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week. Next up – a decision in the case from the Judge presiding in the case, Judge Leonie Brinkema. Judge Brinkema said she expects to have a decision by the end of the year, but that could get pushed out to the start of next year. To get a better sense of what the closing arguments were like in person I’m bringing on Jason Kint, who has followed the case closely throughout. Kint is the CEO of Digital Content Next, a trade group for digital content providers. jason kint, digital content next, ceo, google antitrust trial, data false full 82 95e4c71c-ec2a-49a7-ad1d-33080f3b0ed8 The historic proposals to break up Google's search monopoly The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet.

The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it’s leaving the door open for Android to be sold as well.

Search advertising accounted for over $49 billion in revenue last quarter in Alphabet’s latest earnings report, 75% of its total ad sales. The DOJ says it aims to level the playing field to correct the search monopoly Google maintains. Google calls the DOJ’s proposal, “unprecedented government overreach.”

Ultimately Judge Amit Mehta will rule on the official remedies, which he’s expected to do next summer.

There is a lot to talk about with this search case and how it ties into the other Google antitrust trial focused on adtech, where closing arguments begin today. Arielle Garcia, director of intelligence at ad watchdog Check My Ads has been following both cases and joins the show to break down her top takeaways and what the future could hold.

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To see the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 25 Nov 2024 11:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Arielle Garcia) https://the-current-report.simplecast.com/episodes/the-historic-proposals-to-break-up-googles-search-monopoly-L2_gQP3j The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet.

The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it’s leaving the door open for Android to be sold as well.

Search advertising accounted for over $49 billion in revenue last quarter in Alphabet’s latest earnings report, 75% of its total ad sales. The DOJ says it aims to level the playing field to correct the search monopoly Google maintains. Google calls the DOJ’s proposal, “unprecedented government overreach.”

Ultimately Judge Amit Mehta will rule on the official remedies, which he’s expected to do next summer.

There is a lot to talk about with this search case and how it ties into the other Google antitrust trial focused on adtech, where closing arguments begin today. Arielle Garcia, director of intelligence at ad watchdog Check My Ads has been following both cases and joins the show to break down her top takeaways and what the future could hold.

_______

To see the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> The historic proposals to break up Google's search monopoly Chris Brooklier, Arielle Garcia 00:12:29 The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet. The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it’s leaving the door open for Android to be sold as well. Search advertising accounted for over $49 billion in revenue last quarter in Alphabet’s latest earnings report, 75% of its total ad sales. The DOJ says it aims to level the playing field to correct the search monopoly Google maintains. Google calls the DOJ’s proposal, “unprecedented government overreach.” Ultimately Judge Amit Mehta will rule on the official remedies, which he’s expected to do next summer. There is a lot to talk about with this search case and how it ties into the other Google antitrust trial focused on adtech, where closing arguments begin today. Arielle Garcia, director of intelligence at ad watchdog Check My Ads has been following both cases and joins the show to break down her top takeaways and what the future could hold. The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet. The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it’s leaving the door open for Android to be sold as well. Search advertising accounted for over $49 billion in revenue last quarter in Alphabet’s latest earnings report, 75% of its total ad sales. The DOJ says it aims to level the playing field to correct the search monopoly Google maintains. Google calls the DOJ’s proposal, “unprecedented government overreach.” Ultimately Judge Amit Mehta will rule on the official remedies, which he’s expected to do next summer. There is a lot to talk about with this search case and how it ties into the other Google antitrust trial focused on adtech, where closing arguments begin today. Arielle Garcia, director of intelligence at ad watchdog Check My Ads has been following both cases and joins the show to break down her top takeaways and what the future could hold. antitrust, doj, arielle garcia, data privacy, google, advertising, chrome false full 81 2396d169-3b02-4501-a4a9-6ca73639a014 SMBs gifted with retail data this holiday shopping season The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year.

Here’s a number you might not recognize – small businesses make up 99% of all businesses in the U.S., consistently accounting for around 40% of America’s GDP. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Podcast to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies.
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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 18 Nov 2024 17:58:39 +0000 editorial@thecurrent.com (Chris Brooklier, Adam Woods) https://the-current-report.simplecast.com/episodes/smbs-gifted-with-retail-data-this-holiday-shopping-season-YM3V3xLp The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year.

Here’s a number you might not recognize – small businesses make up 99% of all businesses in the U.S., consistently accounting for around 40% of America’s GDP. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Podcast to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies.
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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> SMBs gifted with retail data this holiday shopping season Chris Brooklier, Adam Woods 00:09:27 The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year. Here’s a number you might not recognize – small businesses make up 99% of all businesses in the U.S., consistently accounting for around 40% of America’s GDP. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Podcast to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies. The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year. Here’s a number you might not recognize – small businesses make up 99% of all businesses in the U.S., consistently accounting for around 40% of America’s GDP. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Podcast to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies. omnichannel, holiday shopping, choozle, data, adam woods, retail, marketing, advertising, small businesses false full 80 066ecfab-1312-476e-9afc-9536aeb3b84a How an AI model correctly predicted the president 3 elections in a row Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid.

 

One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights.

 

So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles.

 

Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car.

 

To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report.


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To read the full stories included in this episode:

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 11 Nov 2024 14:32:32 +0000 editorial@thecurrent.com (Bryan Gernert, Daniel Scantlebury, Ericka McCoy, Chris Brooklier) https://the-current-report.simplecast.com/episodes/how-an-ai-model-correctly-predicted-the-president-3-elections-in-a-row-FkBySOyX Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid.

 

One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights.

 

So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles.

 

Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car.

 

To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report.


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To read the full stories included in this episode:

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How an AI model correctly predicted the president 3 elections in a row Bryan Gernert, Daniel Scantlebury, Ericka McCoy, Chris Brooklier 00:09:47 Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid. One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights. So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles. Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car. To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report. Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid. One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights. So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles. Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car. To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report. resonate, data, 2024 election, politics, ai, news false full 79 0b480017-7d04-4b5e-8cd4-f0f29916b381 Changing the perception of advertising alongside news with hard data On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news.

This continues the expanding trend of news deserts we’ve seen over the years, as now more than half of counties in the U.S. have one or zero local news outlets.

Still, the report finds there is some room for optimism. 81 standalone digital local news sites opened in 2023, increasing the total number of those sites to 740.

A persistent challenge for news publishers has been capturing advertisers dollars. Multiple recent studies are hoping to turn that tide, showing it’s safe and valuable to advertise alongside news coverage.

The latest success story comes up north in Canada, where Dentsu found some big time results for the effectiveness of local news.

The holding company's VP of performance and platforms, Fil Lourenco, shared those results with me during our conversation. 

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To read the full stories included in this episode:

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 4 Nov 2024 20:35:09 +0000 editorial@thecurrent.com (Fil Lourenco, Chris Brooklier) https://the-current-report.simplecast.com/episodes/changing-the-perception-of-advertising-alongside-news-with-hard-data-sEO_6Tbx On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news.

This continues the expanding trend of news deserts we’ve seen over the years, as now more than half of counties in the U.S. have one or zero local news outlets.

Still, the report finds there is some room for optimism. 81 standalone digital local news sites opened in 2023, increasing the total number of those sites to 740.

A persistent challenge for news publishers has been capturing advertisers dollars. Multiple recent studies are hoping to turn that tide, showing it’s safe and valuable to advertise alongside news coverage.

The latest success story comes up north in Canada, where Dentsu found some big time results for the effectiveness of local news.

The holding company's VP of performance and platforms, Fil Lourenco, shared those results with me during our conversation. 

_______

To read the full stories included in this episode:

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Changing the perception of advertising alongside news with hard data Fil Lourenco, Chris Brooklier 00:10:57 On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news. This continues the expanding trend of news deserts we’ve seen over the years, as now more than half of counties in the U.S. have one or zero local news outlets. Still, the report finds there is some room for optimism. 81 standalone digital local news sites opened in 2023, increasing the total number of those sites to 740. A persistent challenge for news publishers has been capturing advertisers dollars. Multiple recent studies are hoping to turn that tide, showing it’s safe and valuable to advertise alongside news coverage. The latest success story comes up north in Canada, where Dentsu found some big time results for the effectiveness of local news. The holding company's VP of performance and platforms, Fil Lourenco, shared those results with me during our conversation. On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news. This continues the expanding trend of news deserts we’ve seen over the years, as now more than half of counties in the U.S. have one or zero local news outlets. Still, the report finds there is some room for optimism. 81 standalone digital local news sites opened in 2023, increasing the total number of those sites to 740. A persistent challenge for news publishers has been capturing advertisers dollars. Multiple recent studies are hoping to turn that tide, showing it’s safe and valuable to advertise alongside news coverage. The latest success story comes up north in Canada, where Dentsu found some big time results for the effectiveness of local news. The holding company's VP of performance and platforms, Fil Lourenco, shared those results with me during our conversation. digital, dentsu, data, fil lourenco, advertising, news false full 78 7365a645-bc73-45e5-924a-b2bda05219c3 How brands succeed with storytelling over messaging More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together.

Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need to do more to promote social justice.  

There are examples of brands successfully leaning into so called 'corporate social responsibility', but also examples that resulted in backlash, like Bud Light’s campaign from last year. 

Ben Grossman, CEO of the ad agency Doner, says it all comes down to a brand being in sync with the culture in an authentic way. With many of Doner biggest campaigns being mission driven…he’s got a lot of credibility. 

On this week’s episode, Grossman explained why it’s all about a brand connecting with a story and not just a message. 

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 28 Oct 2024 13:07:20 +0000 editorial@thecurrent.com (Ben Grossman, Chris Brooklier) https://the-current-report.simplecast.com/episodes/how-brands-succeed-with-storytelling-over-messaging-FhfDDxo2 More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together.

Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need to do more to promote social justice.  

There are examples of brands successfully leaning into so called 'corporate social responsibility', but also examples that resulted in backlash, like Bud Light’s campaign from last year. 

Ben Grossman, CEO of the ad agency Doner, says it all comes down to a brand being in sync with the culture in an authentic way. With many of Doner biggest campaigns being mission driven…he’s got a lot of credibility. 

On this week’s episode, Grossman explained why it’s all about a brand connecting with a story and not just a message. 

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How brands succeed with storytelling over messaging Ben Grossman, Chris Brooklier 00:13:06 More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together. Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need to do more to promote social justice. There are examples of brands successfully leaning into so called 'corporate social responsibility', but also examples that resulted in backlash, like Bud Light’s campaign from last year. Ben Grossman, CEO of the ad agency Doner, says it all comes down to a brand being in sync with the culture in an authentic way. With many of Doner biggest campaigns being mission driven…he’s got a lot of credibility. On this week’s episode, Grossman explained why it’s all about a brand connecting with a story and not just a message. More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together. Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need to do more to promote social justice. There are examples of brands successfully leaning into so called 'corporate social responsibility', but also examples that resulted in backlash, like Bud Light’s campaign from last year. Ben Grossman, CEO of the ad agency Doner, says it all comes down to a brand being in sync with the culture in an authentic way. With many of Doner biggest campaigns being mission driven…he’s got a lot of credibility. On this week’s episode, Grossman explained why it’s all about a brand connecting with a story and not just a message. doner, ceo, corporate social responsibility, culture, ben grossman, marketing, advertising false full 77 c866fb7d-a08f-4d9a-9863-b558f4c6a15f Inside Paypal's ad network joining the retail media goldrush More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data.

Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether.

With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market.

Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber.

_______ 

To read the full stories included in this episode: 

_____________

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

]]> Mon, 21 Oct 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Mark Grether) https://the-current-report.simplecast.com/episodes/inside-paypals-ad-network-joining-the-retail-media-goldrush-_t544WYr More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data.

Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether.

With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market.

Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber.

_______ 

To read the full stories included in this episode: 

_____________

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

]]> Inside Paypal's ad network joining the retail media goldrush Chris Brooklier, Mark Grether 00:13:43 More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data. Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether. With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market. Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber. More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data. Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether. With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market. Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber. retail media, paypal, paypal ads, media network, uber, advertising false full 76 a6ecd04e-c8aa-42c4-9f5f-ae1a70f84c4c How Roku sees the upfront market evolving as deals activate Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows.

But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market.

One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was up 14% year over year, according to its latest earnings report.

On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games, the DirecTV and DISH merger and consolidation in the streaming and traditional TV market.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 14 Oct 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Jay Askinasi) https://the-current-report.simplecast.com/episodes/how-roku-sees-the-upfront-market-evolving-as-deals-activate-GRPqUeD9 Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows.

But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market.

One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was up 14% year over year, according to its latest earnings report.

On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games, the DirecTV and DISH merger and consolidation in the streaming and traditional TV market.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How Roku sees the upfront market evolving as deals activate Chris Brooklier, Jay Askinasi 00:11:52 Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows. But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market. One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was up 14% year over year, according to its latest earnings report. On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games, the DirecTV and DISH merger and consolidation in the streaming and traditional TV market. Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows. But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market. One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was up 14% year over year, according to its latest earnings report. On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games, the DirecTV and DISH merger and consolidation in the streaming and traditional TV market. upfronts, roku, ctv, svp, jay askinasi, streaming false full 74 988c7dc0-5ecc-4263-93fa-905c72249240 Where advertising's largest seismic change in the last decade is coming from The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial.

On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Wed, 9 Oct 2024 12:35:30 +0000 editorial@thecurrent.com (Chris Brooklier, Andy Littlewood) https://the-current-report.simplecast.com/episodes/where-the-largest-seismic-change-in-advertising-in-the-last-10-years-is-coming-from-dsrtm3rN The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial.

On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Where advertising's largest seismic change in the last decade is coming from Chris Brooklier, Andy Littlewood 00:11:40 The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial. On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night. The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial. On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night. media, um worldwide, andy littlewood, marketing, awny 2024, genai, technology false full 73 d8a21315-de68-42d4-8418-6a91b163351c What's next after Google's landmark advertising antitrust trial Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments.

Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Wed, 2 Oct 2024 17:00:52 +0000 editorial@thecurrent.com (Chris Brooklier, Ari Paparo) https://the-current-report.simplecast.com/episodes/whats-next-after-googles-landmark-advertising-antitrust-trial-4CssZZDJ Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments.

Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> What's next after Google's landmark advertising antitrust trial Chris Brooklier, Ari Paparo 00:11:10 Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments. Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry. Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments. Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry. ari paparo, google antitrust trial, political, google, doubleclick, marketecture false full 72 dcd38763-2ef4-4723-8299-52b1dc3e7492 How Google is shaping its defense during the adtech antitrust trial Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial.

On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Wed, 25 Sep 2024 12:53:41 +0000 editorial@thecurrent.com (Chris Brooklier, Tom Blakely) https://the-current-report.simplecast.com/episodes/how-google-is-shaping-its-defense-during-the-adtech-antitrust-trial-uFQob5hL Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial.

On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case.

_______ 

To read the full stories included in this episode: 

_______ 

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______ 

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How Google is shaping its defense during the adtech antitrust trial Chris Brooklier, Tom Blakely 00:11:12 Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial. On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case. Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial. On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case. tom blakely, digital, google antitrust trial, marketing, advertising false full 71 b3bf5619-89d8-4342-abb7-10f272a1e198 How the fed cutting interest rates affects marketers and consumers The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers?

On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey. 
_____

To read the full stories included in this episode:

  • Annual US consumer inflation fell to 2.5% in August, a 3-year low: https://apnews.com/article/inflation-prices-interest-rates-economy-federal-reserve-bb1f4cfeede550c6c82fd78e2ea537a5 
  • The Fed cut rates for the first time in 4 years. What does that mean for your money?: https://www.cbsnews.com/news/fed-cut-rates-money-impacts/ 
  • Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial: https://digiday.com/media/googles-ad-tech-impact-on-publishers-front-and-center-during-opening-day-of-dojs-antitrust-trial/
  • Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds: https://www.adexchanger.com/antitrust/your-day-one-recap-doj-vs-google-goes-deep-into-the-ad-tech-weeds/
  • DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta): https://www.adexchanger.com/marketers/doj-vs-google-day-five-rewind-prebid-reality-check-unfair-rev-share-and-jedi-blue-sorta/
  • Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’: https://www.theverge.com/2024/9/11/24241386/former-news-corp-executive-google-doj-ad-tech-trial 

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 23 Sep 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Steven Frey) https://the-current-report.simplecast.com/episodes/how-the-fed-cutting-interest-rates-affects-marketers-and-consumers-M7u9K5Wf The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers?

On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey. 
_____

To read the full stories included in this episode:

  • Annual US consumer inflation fell to 2.5% in August, a 3-year low: https://apnews.com/article/inflation-prices-interest-rates-economy-federal-reserve-bb1f4cfeede550c6c82fd78e2ea537a5 
  • The Fed cut rates for the first time in 4 years. What does that mean for your money?: https://www.cbsnews.com/news/fed-cut-rates-money-impacts/ 
  • Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial: https://digiday.com/media/googles-ad-tech-impact-on-publishers-front-and-center-during-opening-day-of-dojs-antitrust-trial/
  • Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds: https://www.adexchanger.com/antitrust/your-day-one-recap-doj-vs-google-goes-deep-into-the-ad-tech-weeds/
  • DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta): https://www.adexchanger.com/marketers/doj-vs-google-day-five-rewind-prebid-reality-check-unfair-rev-share-and-jedi-blue-sorta/
  • Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’: https://www.theverge.com/2024/9/11/24241386/former-news-corp-executive-google-doj-ad-tech-trial 

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How the fed cutting interest rates affects marketers and consumers Chris Brooklier, Steven Frey 00:09:43 The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers? On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey. The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers? On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey. media, digital, steven frey, google, marketing, fed cut rates, news false full 70 082962bf-cf7f-4250-ab36-9e3c016e8bd3 Why live sports will inevitably end up being streamed The NFL will exclusively stream at least one game a week this season, as Amazon Prime Video, Netflix, Peacock and ESPN are all streaming partners. Live sports rights in the U.S. are estimated at $30 billion in 2024, according to a report with S&P Global, with more of those rights moving to streaming. 

On The Current Report, Chris Brooklier speaks with the author of that report, Scott Robson, about why rights have gotten so expensive and why it's changing the TV landscape.

]]> Mon, 9 Sep 2024 12:00:00 +0000 editorial@thecurrent.com (Scott Robson, Chris Brooklier) https://the-current-report.simplecast.com/episodes/why-live-sports-programming-will-inevitably-end-up-being-streamed-TY6sNdLc The NFL will exclusively stream at least one game a week this season, as Amazon Prime Video, Netflix, Peacock and ESPN are all streaming partners. Live sports rights in the U.S. are estimated at $30 billion in 2024, according to a report with S&P Global, with more of those rights moving to streaming. 

On The Current Report, Chris Brooklier speaks with the author of that report, Scott Robson, about why rights have gotten so expensive and why it's changing the TV landscape.

]]> Why live sports will inevitably end up being streamed Scott Robson, Chris Brooklier 00:12:43 The NFL will exclusively stream at least one game a week this season, as Amazon Prime Video, Netflix, Peacock and ESPN are all streaming partners. Live sports rights in the U.S. are estimated at $30 billion in 2024, according to a report with S&P Global, with more of those rights moving to streaming. On The Current Report, Chris Brooklier speaks with the author of that report, Scott Robson, about why rights have gotten so expensive and why it's changing the TV landscape. The NFL will exclusively stream at least one game a week this season, as Amazon Prime Video, Netflix, Peacock and ESPN are all streaming partners. Live sports rights in the U.S. are estimated at $30 billion in 2024, according to a report with S&P Global, with more of those rights moving to streaming. On The Current Report, Chris Brooklier speaks with the author of that report, Scott Robson, about why rights have gotten so expensive and why it's changing the TV landscape. streaming, sports, live sports false full 69 2759e641-13d4-4a93-9ea7-d3eaa33af1ee Previewing Google's upcoming antitrust ad tech trial We’re just a week away from the start of the U.S. government’s antitrust trial against Google, the second one taking place this year. This one alleges that the company is illegally monopolizing the ad tech market. 

The trial comes hot on the heels of another DOJ antitrust case, whose verdict in August charged Google with monopolizing the search engine market.In the lead up to this second trial, the Department of Justice has unsealed a number of documents that offer a glimpse into how Google talked about its own products.

Jason Kint, CEO of Digital Content Next, joins The Current Report to preview the case.

 

The Current is owned and operated by The Trade Desk Inc.

]]> Wed, 4 Sep 2024 12:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Jason Kint) https://the-current-report.simplecast.com/episodes/google-antitrust-adtech-trial-d45k_SOg We’re just a week away from the start of the U.S. government’s antitrust trial against Google, the second one taking place this year. This one alleges that the company is illegally monopolizing the ad tech market. 

The trial comes hot on the heels of another DOJ antitrust case, whose verdict in August charged Google with monopolizing the search engine market.In the lead up to this second trial, the Department of Justice has unsealed a number of documents that offer a glimpse into how Google talked about its own products.

Jason Kint, CEO of Digital Content Next, joins The Current Report to preview the case.

 

The Current is owned and operated by The Trade Desk Inc.

]]> Previewing Google's upcoming antitrust ad tech trial Chris Brooklier, Jason Kint 00:14:36 We’re just a week away from the start of the U.S. government’s antitrust trial against Google, the second one taking place this year. This one alleges that the company is illegally monopolizing the adtech market. The trial comes hot on the heels of another DOJ antitrust case, whose verdict in August charged Google with monopolizing the search engine market. In the lead up to this second trial, the Department of Justice has unsealed a number of documents that offer a glimpse into how Google talked about its own products. Jason Kint, CEO of Digital Content Next, joins The Current Report to preview the case. We’re just a week away from the start of the U.S. government’s antitrust trial against Google, the second one taking place this year. This one alleges that the company is illegally monopolizing the adtech market. The trial comes hot on the heels of another DOJ antitrust case, whose verdict in August charged Google with monopolizing the search engine market. In the lead up to this second trial, the Department of Justice has unsealed a number of documents that offer a glimpse into how Google talked about its own products. Jason Kint, CEO of Digital Content Next, joins The Current Report to preview the case. google antitrust trial, google false full 68 d58a0bbc-d0f5-4ac2-8251-dfbbb31bba96 Political campaigns crack measuring their ads effectiveness in real-time Political campaigns have long been challenged with evidence that their ads or messaging is working.

Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report.

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To read the full stories included in this episode:

  • Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention
  • Seven swing states set to decide the 2024 US election: https://www.bbc.com/news/articles/c511pyn3xw3o
  • State of the screens: https://crossscreen-7038182.hs-sites.com/state-of-the-screens-379-2024-ad-wars-6-big-questions?ecid=ACsprvvRV-kfGoPKvgnqLy3maQ6UKkVk_Lo6lklMpBE2S6xmO0bAIjf1KjVROzAVYzrPQw6U2TPh&utm_campaign=State%20of%20the%20Screens%20Weekly%20Newsletter&utm_medium=email&_hsenc=p2ANqtz--GNM3XUdIVgcjYzZXX1-Wi1gMk-aw-GkVtoVrFn-k8jPcJLZz4axho9RvAJXQ4GKy5Fcd2ZtkV--p0tOBdKuQqGgPgKw&_hsmi=319429517&utm_content=319429517&utm_source=hs_email

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 26 Aug 2024 10:00:00 +0000 editorial@thecurrent.com (James Slezak, Chris Brooklier) https://the-current-report.simplecast.com/episodes/political-campaigns-crack-measuring-their-ads-effectiveness-in-real-time-GfZyRch5 Political campaigns have long been challenged with evidence that their ads or messaging is working.

Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report.

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To read the full stories included in this episode:

  • Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention
  • Seven swing states set to decide the 2024 US election: https://www.bbc.com/news/articles/c511pyn3xw3o
  • State of the screens: https://crossscreen-7038182.hs-sites.com/state-of-the-screens-379-2024-ad-wars-6-big-questions?ecid=ACsprvvRV-kfGoPKvgnqLy3maQ6UKkVk_Lo6lklMpBE2S6xmO0bAIjf1KjVROzAVYzrPQw6U2TPh&utm_campaign=State%20of%20the%20Screens%20Weekly%20Newsletter&utm_medium=email&_hsenc=p2ANqtz--GNM3XUdIVgcjYzZXX1-Wi1gMk-aw-GkVtoVrFn-k8jPcJLZz4axho9RvAJXQ4GKy5Fcd2ZtkV--p0tOBdKuQqGgPgKw&_hsmi=319429517&utm_content=319429517&utm_source=hs_email

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Political campaigns crack measuring their ads effectiveness in real-time James Slezak, Chris Brooklier 00:13:09 Political campaigns have long been challenged with evidence that their ads or messaging is working. Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report. Political campaigns have long been challenged with evidence that their ads or messaging is working. Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report. democratic national convention, swayable, james slezak, political, dnc, 2024 election false full 67 e575dde9-5268-432a-a249-bb02cfd42eaf How Democrats are planning to keep Kamala Harris' momentum going after DNC Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters?

Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago.

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Thu, 22 Aug 2024 18:07:20 +0000 editorial@thecurrent.com (Chris Brooklier, Liz Bennett) https://the-current-report.simplecast.com/episodes/how-democrats-are-planning-to-keep-kamala-harriss-momentum-going-after-dnc-mP9LjAu8 Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters?

Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago.

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How Democrats are planning to keep Kamala Harris' momentum going after DNC Chris Brooklier, Liz Bennett 00:11:22 Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters? Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago. Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters? Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago. media, democratic national convention, kamala harris, political, dnc, 2024 election, marketing, advertising false full 66 8ff936c2-4c19-41e0-82dd-03b0e818ca35 Creating brand equity through brand safety and a consistent message Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 19 Aug 2024 14:31:39 +0000 editorial@thecurrent.com (Chris Brooklier, Talia Arnold) https://the-current-report.simplecast.com/episodes/creating-brand-equity-through-brand-safety-and-a-consistent-message-EjRN1_sO Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Creating brand equity through brand safety and a consistent message Chris Brooklier, Talia Arnold 00:10:46 Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging. Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging. brand safety, garm, exverus media, advertising, news false full 65 0468608d-9194-496b-867e-a6f05c6c32ca How Google's search antitrust ruling will impact news publishers After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient.

Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O’Dell & Essence Media Com, which partner with Google as part of Group M.

He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology.

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To read the full stories included in this episode:

Google loses antitrust suit, as federal judge rules it monopolized search: https://www.thecurrent.com/google-antitrust-federal-judge-monopoly-search-advertising

3 details advertisers need to know about the Google search ruling: https://www.thecurrent.com/advertisers-google-search-ruling

I’m optimistic about the future of news and here’s why: https://www.thecurrent.com/opinion-news-ai-josh-brandau-co-founder-ceo-nota

How the Google Antitrust Ruling May Influence Tech Competition: https://www.nytimes.com/2024/08/06/technology/google-microsoft-antitrust-cases.html

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 12 Aug 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Joshua Brandau) https://the-current-report.simplecast.com/episodes/how-googles-search-antitrust-ruling-will-impact-news-publishers-nUgTWVKc After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient.

Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O’Dell & Essence Media Com, which partner with Google as part of Group M.

He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology.

_______

To read the full stories included in this episode:

Google loses antitrust suit, as federal judge rules it monopolized search: https://www.thecurrent.com/google-antitrust-federal-judge-monopoly-search-advertising

3 details advertisers need to know about the Google search ruling: https://www.thecurrent.com/advertisers-google-search-ruling

I’m optimistic about the future of news and here’s why: https://www.thecurrent.com/opinion-news-ai-josh-brandau-co-founder-ceo-nota

How the Google Antitrust Ruling May Influence Tech Competition: https://www.nytimes.com/2024/08/06/technology/google-microsoft-antitrust-cases.html

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How Google's search antitrust ruling will impact news publishers Chris Brooklier, Joshua Brandau 00:11:38 After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient. Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O’Dell & Essence Media Com, which partner with Google as part of Group M. He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology. After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient. Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O’Dell & Essence Media Com, which partner with Google as part of Group M. He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology. nota, joshua brandau, google, marketing, news, technology false full 64 143d8d38-a7cf-4dd1-a2e5-415a0e9f443c How NBC transformed the viewing experience for the Olympics The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event.

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To read the full stories included in this episode:

______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 5 Aug 2024 13:15:57 +0000 editorial@thecurrent.com (Chris Brooklier, Travis Clark) https://the-current-report.simplecast.com/episodes/how-nbc-transformed-the-viewing-experience-for-the-olympics-Endm_aN9 The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event.

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To read the full stories included in this episode:

______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How NBC transformed the viewing experience for the Olympics Chris Brooklier, Travis Clark 00:10:20 The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event. The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event. paris olympics 2024, nbcuniversal, streaming false full 63 d477c877-ce8b-4b1e-8277-6f3b8fe04a62 Why cookies will likely disappear even after Google's latest move Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually.

Hear why on this episode of The Current Report.

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To read the full stories included in this episode:

  • Under pressure, Google halts third-party cookie deprecation in Chrome: https://www.thecurrent.com/google-third-party-cookies-deprecation-chrome-identity-privacy 
  • How Google’s U-turn on cookie deprecation will affect European marketers: https://www.thecurrent.com/google-cookie-deprecation-european-british-marketers-identity-privacy
  • Digital Audio Ad Spending Forecast and Trends Q2 2024: https://www.emarketer.com/content/digital-ad-spending-forecast-trends-q2-2024 

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 29 Jul 2024 13:18:51 +0000 editorial@thecurrent.com (Chris Brooklier, Anthony Katsur, Rob Norman, John Donahue) https://the-current-report.simplecast.com/episodes/why-cookies-will-likely-disappear-even-after-googles-latest-move-JJclvjeR Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually.

Hear why on this episode of The Current Report.

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To read the full stories included in this episode:

  • Under pressure, Google halts third-party cookie deprecation in Chrome: https://www.thecurrent.com/google-third-party-cookies-deprecation-chrome-identity-privacy 
  • How Google’s U-turn on cookie deprecation will affect European marketers: https://www.thecurrent.com/google-cookie-deprecation-european-british-marketers-identity-privacy
  • Digital Audio Ad Spending Forecast and Trends Q2 2024: https://www.emarketer.com/content/digital-ad-spending-forecast-trends-q2-2024 

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Why cookies will likely disappear even after Google's latest move Chris Brooklier, Anthony Katsur, Rob Norman, John Donahue 00:20:00 Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually. Hear why on this episode of The Current Report. Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually. Hear why on this episode of The Current Report. programmatic, group m, google, iab tech lab, advertising, third-party cookies false full 62 f671d2e0-163a-44df-97c7-7bfcf73f067e Programmatic is carrying the torch for the first time this Olympics Days out from the opening ceremonies on NBC and Peacock, we highlight how programmatic is carrying the torch for the first time this Olympics. Listen to The Current Report for more.

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To read the full stories included in this episode:

  • French advertisers eye the opportunity of a century in Paris 2024: https://www.thecurrent.com/programmatic-2024-olympics-media-buyers-streaming 
  • The Olympics’ role in culture is evolving, and advertisers are moving with it: https://bit.ly/4d4IK5E
  • Why are so many B2B firms sponsoring the Olympics?: https://bit.ly/4atypzv
  • NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics: https://bit.ly/4cNaRX9
  • 5 minutes with Spotify's Emma Vaughn: https://bit.ly/3Sg4PpP

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 22 Jul 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Travis Clark) https://the-current-report.simplecast.com/episodes/programmatic-is-carrying-the-torch-for-the-first-time-this-olympics-Mkst3LDW Days out from the opening ceremonies on NBC and Peacock, we highlight how programmatic is carrying the torch for the first time this Olympics. Listen to The Current Report for more.

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To read the full stories included in this episode:

  • French advertisers eye the opportunity of a century in Paris 2024: https://www.thecurrent.com/programmatic-2024-olympics-media-buyers-streaming 
  • The Olympics’ role in culture is evolving, and advertisers are moving with it: https://bit.ly/4d4IK5E
  • Why are so many B2B firms sponsoring the Olympics?: https://bit.ly/4atypzv
  • NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics: https://bit.ly/4cNaRX9
  • 5 minutes with Spotify's Emma Vaughn: https://bit.ly/3Sg4PpP

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Programmatic is carrying the torch for the first time this Olympics Chris Brooklier, Travis Clark 00:08:26 Days out from the opening ceremonies on NBC and Peacock, we highlight how programmatic is carrying the torch for the first time this Olympics. Listen to The Current Report for more. Days out from the opening ceremonies on NBC and Peacock, we highlight how programmatic is carrying the torch for the first time this Olympics. Listen to The Current Report for more. nbc, the current report, peacock, programmatic, 2024 paris olympics, streaming, advertising false full 61 9a583351-1d26-4eda-ace4-bee4a5ecbcf4 How live sports plays into the future of FAST platforms FAST platforms like Tubi, Pluto TV and The Roku Channel have made a fast rise in the streaming world.

So how can they make their next jump to grab viewers attention? Live sports has big potential. Listen to this episode of The Current Report for more.

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To read the full stories included in this episode:

  • Roku-MLB partnership marks a first for live sports on FAST platforms: https://www.thecurrent.com/roku-mlb-live-sports-fast-streaming 
  • Why FAST platforms like Tubi are reaching the next stage in their evolution: https://www.thecurrent.com/fast-platforms-tubi-are-streaming
  • FAST platforms are on the rise. How can they keep up the momentum?: https://www.thecurrent.com/fast-tv-platforms-sports-tubi-advertising
  • Nielsen's May 2024 Report of The Gauge™: https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/
  • NBA finalizes TV deals with ESPN, NBC, Amazon, but TNT could still match: Sources: https://www.nytimes.com/athletic/5629508/2024/07/10/nba-tv-deal-espn-nbc-amazon-tnt/

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

__________

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 15 Jul 2024 13:08:30 +0000 editorial@thecurrent.com (Chris Brooklier, Travis Clark) https://the-current-report.simplecast.com/episodes/how-live-sports-plays-into-the-future-of-fast-platforms-Bh3Cq0X_ FAST platforms like Tubi, Pluto TV and The Roku Channel have made a fast rise in the streaming world.

So how can they make their next jump to grab viewers attention? Live sports has big potential. Listen to this episode of The Current Report for more.

_________
 

To read the full stories included in this episode:

  • Roku-MLB partnership marks a first for live sports on FAST platforms: https://www.thecurrent.com/roku-mlb-live-sports-fast-streaming 
  • Why FAST platforms like Tubi are reaching the next stage in their evolution: https://www.thecurrent.com/fast-platforms-tubi-are-streaming
  • FAST platforms are on the rise. How can they keep up the momentum?: https://www.thecurrent.com/fast-tv-platforms-sports-tubi-advertising
  • Nielsen's May 2024 Report of The Gauge™: https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/
  • NBA finalizes TV deals with ESPN, NBC, Amazon, but TNT could still match: Sources: https://www.nytimes.com/athletic/5629508/2024/07/10/nba-tv-deal-espn-nbc-amazon-tnt/

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

__________

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How live sports plays into the future of FAST platforms Chris Brooklier, Travis Clark 00:08:29 FAST platforms like Tubi, Pluto TV and The Roku Channel have made a fast rise in the streaming world. So how can they make their next jump to grab viewers attention? Live sports has big potential. Listen to this episode of The Current Report for more. FAST platforms like Tubi, Pluto TV and The Roku Channel have made a fast rise in the streaming world. So how can they make their next jump to grab viewers attention? Live sports has big potential. Listen to this episode of The Current Report for more. streaming, fast, live sports, advertising false full 60 edaf3a7f-d95b-4762-bd55-dfa91e22db0c Debunking myths about advertising alongside news AdFontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 8 Jul 2024 12:09:43 +0000 editorial@thecurrent.com (chris brooklier, Lou Paskalis) https://the-current-report.simplecast.com/episodes/debunking-myths-about-advertising-alongside-news-Ta9VNAxe AdFontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Debunking myths about advertising alongside news chris brooklier, Lou Paskalis 00:12:02 AdFontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers. AdFontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers. brand safety, journalism, netflix, lou paskalis, stagwell, news false full 59 d29e2856-e86e-4c19-9af3-03a3808e0a22 Inside Dramamine's Grand Prix winning documentary The Last Barf Bag At this year's Cannes Lions Festival of Creativity, Dramamine took home a Grand Prix award for its "The Last Barf Bag" documentary. This week on The Current Report, we're going behind the scenes on the campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino.
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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 1 Jul 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Randi Jachino) https://the-current-report.simplecast.com/episodes/inside-dramamines-grand-prix-winning-documentary-the-last-barf-bag-N1WZQnjr At this year's Cannes Lions Festival of Creativity, Dramamine took home a Grand Prix award for its "The Last Barf Bag" documentary. This week on The Current Report, we're going behind the scenes on the campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino.
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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Inside Dramamine's Grand Prix winning documentary The Last Barf Bag Chris Brooklier, Randi Jachino 00:13:14 At this year's Cannes Lions Festival of Creativity, Dramamine took home a Grand Prix award for its "The Last Barf Bag" documentary. This week on The Current Report, we're going behind the scenes on the campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino. At this year's Cannes Lions Festival of Creativity, Dramamine took home a Grand Prix award for its "The Last Barf Bag" documentary. This week on The Current Report, we're going behind the scenes on the campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino. dramamine, cannes lions, the current report, marketing, ai, advertising false full 58 a5288e93-a2a1-4874-8dcf-adda36b8c4eb Cannes Lions 2024: Pereira O'Dell chief creative officer shares why he supports A.I. A.I. is a divisive topic in advertising, particularly amongst creatives.

From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of A.I. "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it."

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 24 Jun 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Jason Apaliski) https://the-current-report.simplecast.com/episodes/cannes-lions-2024-pereira-odell-chief-creative-officer-shares-why-he-supports-ai-k2AnasSx A.I. is a divisive topic in advertising, particularly amongst creatives.

From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of A.I. "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it."

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Cannes Lions 2024: Pereira O'Dell chief creative officer shares why he supports A.I. Chris Brooklier, Jason Apaliski 00:12:06 A.I. is a divisive topic in advertising, particularly amongst creatives. From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of A.I. "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it." A.I. is a divisive topic in advertising, particularly amongst creatives. From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of A.I. "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it." media, jason apaliski, cannes lions 2024, marketing, ai, advertising false full 57 6b06dae2-ca0e-4190-84f9-e91dd44dcb66 What's holding back streaming from fully taking over the upfronts Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 17 Jun 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Samantha Rose) https://the-current-report.simplecast.com/episodes/whats-holding-back-streaming-from-fully-taking-over-the-upfronts-qKcvu_mP Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> What's holding back streaming from fully taking over the upfronts Chris Brooklier, Samantha Rose 00:13:17 Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report. Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report. horizon media, upfronts, steaming, samantha rose, the current report, advertising false full 56 d9e192ba-1123-4299-9e0f-c58d9f15180a The illusion of precision in digital advertising Mike O’Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with.

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The Current is owned and operated by The Trade Desk, Inc.

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To read the full stories included in this episode:

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 10 Jun 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Mike O'Sullivan) https://the-current-report.simplecast.com/episodes/the-illusion-of-precision-in-digital-advertising-BnQMRfe3 Mike O’Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with.

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The Current is owned and operated by The Trade Desk, Inc.

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To read the full stories included in this episode:

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> The illusion of precision in digital advertising Chris Brooklier, Mike O'Sullivan 00:11:06 Mike O’Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with. Mike O’Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with. ceo, programmatic, sincera, digital advertising, marketing, advertising false full 55 447e3344-b5c0-4dbd-8e58-b1ca7a1db6e1 VML's Jon Cook on what to expect at Cannes Lions This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity.

Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic.
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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 3 Jun 2024 12:52:57 +0000 editorial@thecurrent.com (Jon Cook, Damian Fowler) https://the-current-report.simplecast.com/episodes/vmls-jon-cook-on-what-to-expect-at-cannes-lions-aP_mSvx5 This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity.

Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic.
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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> VML's Jon Cook on what to expect at Cannes Lions Jon Cook, Damian Fowler 00:12:28 This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity. Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic. This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity. Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic. cannes lions, vml, marketing, advertising false full 54 b9af27e6-1f8f-4fa8-bcd1-c03f6d6af1a3 The guide to CBS Sports' streaming strategy Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports.

On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 27 May 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/the-guide-to-cbs-sports-streaming-strategy-z424yzy3-pQR6OZq1 Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports.

On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> The guide to CBS Sports' streaming strategy Chris Brooklier 00:08:55 Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports. On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed. Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports. On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed. cbs sports, political, streaming, live sports, advertising false full 53 5ae57ba9-fa9f-4fe9-be39-5be670cfcafd NBCUniversal doubles down on Olympics, NFL at upfronts The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes.

NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency.

Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon’s upfronts news.

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To read the full stories included in this episode:

]]> Mon, 20 May 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Travis Clark) https://the-current-report.simplecast.com/episodes/nbcuniversal-doubles-down-on-olympics-nfl-at-upfronts-xMrNOwAu The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes.

NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency.

Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon’s upfronts news.

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To read the full stories included in this episode:

]]> NBCUniversal doubles down on Olympics, NFL at upfronts Chris Brooklier, Travis Clark 00:13:46 The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes. NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency. Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon’s upfronts news. The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes. NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency. Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon’s upfronts news. upfronts, paris olympics 2024, disney, fox, nbcuniversal, amazon, warner bros. discovery false full 51 ffed4b00-b984-4d11-b0ab-d54d2aa352a2 Inside the upfronts’ measurement and attribution transformation It’s upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.

Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there’s a lot to talk about.

Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 13 May 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Jason Manningham) https://the-current-report.simplecast.com/episodes/inside-the-upfronts-measurement-and-attribution-transformation-Uiodv8G7 It’s upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.

Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there’s a lot to talk about.

Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Inside the upfronts’ measurement and attribution transformation Chris Brooklier, Jason Manningham 00:11:13 It’s upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities. Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there’s a lot to talk about. Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space. It’s upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities. Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there’s a lot to talk about. Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space. blockgraph, upfronts, disney, fox, nbcuniversal, streaming, warner bros. discovery false full 50 2a351f44-6842-403d-b5d3-30857c03640f IAB, news publishers push how news is good for advertisers at NewFronts It's an election year in the U.S., meaning ad dollars will be flowing in.

Past news just being a cornerstone of our society, news publishers and the IAB are making the case that advertising alongside news has positive business consequences.

This week on The Current Report, IAB CEO David Cohen dives into why that message resonates with marketers.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0w

]]> Mon, 6 May 2024 17:41:10 +0000 editorial@thecurrent.com (Chris Brooklier, David Cohen) https://the-current-report.simplecast.com/episodes/iab-news-publishers-push-how-news-is-good-for-advertisers-at-newfronts-t6PeocnD It's an election year in the U.S., meaning ad dollars will be flowing in.

Past news just being a cornerstone of our society, news publishers and the IAB are making the case that advertising alongside news has positive business consequences.

This week on The Current Report, IAB CEO David Cohen dives into why that message resonates with marketers.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0w

]]> IAB, news publishers push how news is good for advertisers at NewFronts Chris Brooklier, David Cohen 00:10:03 It's an election year in the U.S., meaning ad dollars will be flowing in. Past news just being a cornerstone of our society, news publishers and the IAB are making the case that advertising alongside news has positive business consequences. This week on The Current Report, IAB CEO David Cohen dives into why that message resonates with marketers. It's an election year in the U.S., meaning ad dollars will be flowing in. Past news just being a cornerstone of our society, news publishers and the IAB are making the case that advertising alongside news has positive business consequences. This week on The Current Report, IAB CEO David Cohen dives into why that message resonates with marketers. publisher, marketing, newfronts, advertising, iab false full 49 f5f03c4f-aa27-4d05-8137-30392714f21c Why it makes business sense for A.I. models to keep journalism around If journalism isn't around, how will generative A.I. models feed new information? 

In part two of our interview with former LA Times journalist Matt D Pearce on the future of journalism and the California Journalism Preservation Act, we break down why it makes business sense for A.I. models to keep reporters around. "Google should pay its fair share for the work of journalism, even if only not out of charity. Not because Google needs to feel good about itself. Google needs quality information to continue grounding its A.I. models."

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

]]> Mon, 29 Apr 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Matt D. Pearce) https://the-current-report.simplecast.com/episodes/why-it-makes-business-sense-for-ai-models-to-keep-journalism-around-FiedZd_1 If journalism isn't around, how will generative A.I. models feed new information? 

In part two of our interview with former LA Times journalist Matt D Pearce on the future of journalism and the California Journalism Preservation Act, we break down why it makes business sense for A.I. models to keep reporters around. "Google should pay its fair share for the work of journalism, even if only not out of charity. Not because Google needs to feel good about itself. Google needs quality information to continue grounding its A.I. models."

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

]]> Why it makes business sense for A.I. models to keep journalism around Chris Brooklier, Matt D. Pearce 00:11:52 If journalism isn't around, how will generative A.I. models feed new information? In part two of our interview with former LA Times journalist Matt D Pearce on the future of journalism and the California Journalism Preservation Act, we break down why it makes business sense for A.I. models to keep reporters around. "Google should pay its fair share for the work of journalism, even if only not out of charity. Not because Google needs to feel good about itself. Google needs quality information to continue grounding its A.I. models." If journalism isn't around, how will generative A.I. models feed new information? In part two of our interview with former LA Times journalist Matt D Pearce on the future of journalism and the California Journalism Preservation Act, we break down why it makes business sense for A.I. models to keep reporters around. "Google should pay its fair share for the work of journalism, even if only not out of charity. Not because Google needs to feel good about itself. Google needs quality information to continue grounding its A.I. models." digital, journalism, california journalism preservation act, google, marketing, ai, advertising false full 48 ef6138c4-8e9d-452f-8100-92fbb9ca252d Big Tech and journalism battle over proposed legislation in California Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles. In response, Google is removing links from news outlets in the state. We break down the consequences this week on The Current Report with journalist Matt Pearce.

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To read the full stories included in this episode:

]]> Mon, 22 Apr 2024 15:52:28 +0000 editorial@thecurrent.com (Chris Brooklier, Matt Pearce) https://the-current-report.simplecast.com/episodes/big-tech-and-journalism-battle-over-proposed-legislation-in-california-cmUD3SUh Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles. In response, Google is removing links from news outlets in the state. We break down the consequences this week on The Current Report with journalist Matt Pearce.

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To read the full stories included in this episode:

]]> Big Tech and journalism battle over proposed legislation in California Chris Brooklier, Matt Pearce 00:11:41 Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles. In response, Google is removing links from news outlets in the state. We break down the consequences this week on The Current Report with journalist Matt Pearce. Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles. In response, Google is removing links from news outlets in the state. We break down the consequences this week on The Current Report with journalist Matt Pearce. journalism, california, political, california journalism preservation act, google, technology false full 47 1aa03ee9-5116-41f7-9904-e278f29511a1 Advertisers take notice of the power and scale of women’s sports after March Madness On this edition of The Current Report, Dave Solomon, Ampersand's director of sports partnerships, and Chris Brooklier break down the surging popularity of women's basketball after South Carolina beat Caitlin Clark and Iowa in the national championship. Advertising demand skyrocketed as brands wanted to be a part of the moment.

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To read the full stories included in this episode:

]]> Mon, 15 Apr 2024 15:23:33 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/advertisers-are-taking-notice-of-the-power-and-scale-of-womens-sports-after-march-madness-f5CKlLuY On this edition of The Current Report, Dave Solomon, Ampersand's director of sports partnerships, and Chris Brooklier break down the surging popularity of women's basketball after South Carolina beat Caitlin Clark and Iowa in the national championship. Advertising demand skyrocketed as brands wanted to be a part of the moment.

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To read the full stories included in this episode:

]]> Advertisers take notice of the power and scale of women’s sports after March Madness The Current 00:09:49 On this edition of The Current Report, Dave Solomon, Ampersand's director of sports partnerships, and Chris Brooklier break down the surging popularity of women's basketball after South Carolina beat Caitlin Clark and Iowa in the national championship. Advertising demand skyrocketed as brands wanted to be a part of the moment. On this edition of The Current Report, Dave Solomon, Ampersand's director of sports partnerships, and Chris Brooklier break down the surging popularity of women's basketball after South Carolina beat Caitlin Clark and Iowa in the national championship. Advertising demand skyrocketed as brands wanted to be a part of the moment. false full 46 0a013137-f336-4489-ab9c-432f5c86d040 How quality commerce data is changing the landscape for advertisers On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Plus, in news across the internet, women's elite sports are projected to generate more than $1 billion in revenue this year.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> Mon, 8 Apr 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/how-quality-commerce-data-is-changing-the-landscape-for-advertisers-iEchebQ9 On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Plus, in news across the internet, women's elite sports are projected to generate more than $1 billion in revenue this year.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

]]> How quality commerce data is changing the landscape for advertisers Chris Brooklier 00:11:39 On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Plus, in news across the internet, women's elite sports are projected to generate more than $1 billion in revenue this year. On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Plus, in news across the internet, women's elite sports are projected to generate more than $1 billion in revenue this year. commerce data, attain, brian mandelbaum, the current report, data, live sports false full 45 955c85a2-4cac-415f-aaa5-2a98d32a89da Why brand-funded shows are getting bigger on streaming As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising. In this episode of The Current Report, we're joined by McCall Gridley, Tastemade head of sales & partner experience, to explore why brand-funded shows are getting bigger on streaming. Plus, the NFL is adding more exclusive games on streaming platforms, and why we'll see more B2B company sponsorships for the upcoming 2024 Paris games.
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To read the full stories included in this episode:

]]> Mon, 1 Apr 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/why-brand-funded-shows-are-getting-bigger-on-streaming-AQOgFpmU As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising. In this episode of The Current Report, we're joined by McCall Gridley, Tastemade head of sales & partner experience, to explore why brand-funded shows are getting bigger on streaming. Plus, the NFL is adding more exclusive games on streaming platforms, and why we'll see more B2B company sponsorships for the upcoming 2024 Paris games.
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To read the full stories included in this episode:

]]> Why brand-funded shows are getting bigger on streaming Chris Brooklier 00:11:35 As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising. In this episode of The Current Report, we're joined by McCall Gridley, Tastemade head of sales & partner experience, to explore why brand-funded shows are getting bigger on streaming. Plus, the NFL is adding more exclusive games on streaming platforms, and why we'll see more B2B company sponsorships for the upcoming 2024 Paris games. As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising. In this episode of The Current Report, we're joined by McCall Gridley, Tastemade head of sales & partner experience, to explore why brand-funded shows are getting bigger on streaming. Plus, the NFL is adding more exclusive games on streaming platforms, and why we'll see more B2B company sponsorships for the upcoming 2024 Paris games. the current report, streaming, advertising, tastemade false full 44 2acb492a-ece7-4895-8b7f-29d97486c4f6 How AI can help combat streaming indecision In this edition of The Current Report, we dive into another way AI is changing our world. Michelle Castillo, a contributor to The Current, joins us to discuss her recent article on how AI has the potential to reduce the time it takes to pick a show to stream. Plus, we explore how ESPN foresees its streaming future playing out.

To read the full stories included in this episode:

]]> Mon, 25 Mar 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/how-ai-can-help-combat-streaming-indecision-IPbngC5b In this edition of The Current Report, we dive into another way AI is changing our world. Michelle Castillo, a contributor to The Current, joins us to discuss her recent article on how AI has the potential to reduce the time it takes to pick a show to stream. Plus, we explore how ESPN foresees its streaming future playing out.

To read the full stories included in this episode:

]]> How AI can help combat streaming indecision Chris Brooklier 00:10:13 In this edition of The Current Report, we dive into another way AI is changing our world. Michelle Castillo, a contributor to The Current, joins us to discuss her recent article on how AI has the potential to reduce the time it takes to pick a show to stream. Plus, we explore how ESPN foresees its streaming future playing out. In this edition of The Current Report, we dive into another way AI is changing our world. Michelle Castillo, a contributor to The Current, joins us to discuss her recent article on how AI has the potential to reduce the time it takes to pick a show to stream. Plus, we explore how ESPN foresees its streaming future playing out. generative ai, ctv, streaming, ai, artificial intelligence, espn false full 43 eb55bcbc-c250-4fd9-8e76-764590c4d6f1 Advertisers build their strategy around the TV screen Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027.


To read the full stories included in this episode:

]]> Mon, 18 Mar 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/advertisers-build-their-strategy-around-the-tv-screen-srqDgC_A Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027.


To read the full stories included in this episode:

]]> Advertisers build their strategy around the TV screen Chris Brooklier 00:09:29 Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027. Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027. goodway group, michael wolk, retail media, the current report, connectedtv, ctv, streaming false full 42 598112f5-1865-4c03-90e1-aea8ce1f87e7 Carat Canada's Jennifer Lewis on Canada's changing TV market Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month.

To read the full stories included in this episode:

]]> Mon, 11 Mar 2024 16:25:20 +0000 editorial@thecurrent.com (Chris Brooklier, Jennifer Lewis) https://the-current-report.simplecast.com/episodes/carat-canadas-jennifer-lewis-on-canadas-changing-tv-market-oEVrRC_I Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month.

To read the full stories included in this episode:

]]> Carat Canada's Jennifer Lewis on Canada's changing TV market Chris Brooklier, Jennifer Lewis 00:10:09 Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month. Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month. jennifer lewis, meta, carat canada, ctv, canada, news false full 41 af9dcefe-0781-4829-9c24-0e1ebec4a85e The Current Report: Paramount+ projects to be profitable by next year Steve Ellis, COO of Paramount Advertising, joins The Current Report to discuss earnings, advertising opportunities on Paramount + and how Paramount is using live sports as an entryway for other content.

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To read the full stories included in this episode:

]]> Mon, 4 Mar 2024 14:14:40 +0000 editorial@thecurrent.com (Chris Brooklier, Steve Ellis) https://the-current-report.simplecast.com/episodes/paramount-projects-to-be-profitable-by-next-year-uOf4RC7G Steve Ellis, COO of Paramount Advertising, joins The Current Report to discuss earnings, advertising opportunities on Paramount + and how Paramount is using live sports as an entryway for other content.

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To read the full stories included in this episode:

]]> The Current Report: Paramount+ projects to be profitable by next year Chris Brooklier, Steve Ellis 00:14:14 Steve Ellis, COO of Paramount Advertising, joins The Current Report to discuss earnings, advertising opportunities on Paramount + and how Paramount is using live sports as an entryway for other content. Steve Ellis, COO of Paramount Advertising, joins The Current Report to discuss earnings, advertising opportunities on Paramount + and how Paramount is using live sports as an entryway for other content. paramount+, streaming, earnings, live sports, advertising false full 40 d4363f01-b983-4f90-a4f6-dbef4614e38d The Current Report: Breaking down the complexities around Google's Privacy Sandbox In this edition of The Current Report, we break down Google's Privacy Sandbox and takeaways from IAB Tech Lab's critical assessment of the initiative. We're joined by digital advertising space veterans John Donahue, partner at up and to the right, and Rob Norman, digital advertising advisor, to discuss their overall thoughts on Privacy Sandbox, platform transparency issues, and what the landscape might look like in a year.

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To read the full stories included in this episode:

]]> Mon, 26 Feb 2024 15:09:02 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/the-current-report-breaking-down-the-complexities-around-googles-privacy-sandbox-JWihlCEP In this edition of The Current Report, we break down Google's Privacy Sandbox and takeaways from IAB Tech Lab's critical assessment of the initiative. We're joined by digital advertising space veterans John Donahue, partner at up and to the right, and Rob Norman, digital advertising advisor, to discuss their overall thoughts on Privacy Sandbox, platform transparency issues, and what the landscape might look like in a year.

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To read the full stories included in this episode:

]]> The Current Report: Breaking down the complexities around Google's Privacy Sandbox Chris Brooklier 00:12:11 In this edition of The Current Report, we break down Google's Privacy Sandbox and takeaways from IAB Tech Lab's critical assessment of the initiative. We're joined by digital advertising space veterans John Donahue, partner at up and to the right, and Rob Norman, digital advertising advisor, to discuss their overall thoughts on Privacy Sandbox, platform transparency issues, and what the landscape might look like in a year. In this edition of The Current Report, we break down Google's Privacy Sandbox and takeaways from IAB Tech Lab's critical assessment of the initiative. We're joined by digital advertising space veterans John Donahue, partner at up and to the right, and Rob Norman, digital advertising advisor, to discuss their overall thoughts on Privacy Sandbox, platform transparency issues, and what the landscape might look like in a year. digital, identity, data, walmart, google, marketing, advertising false full 39 44096bc5-3485-46cb-b2b7-26012cc9e3c4 The Current Report: Publishers experiment with making money in today's world On this edition of The Current Report we're joined by Snopes' chief revenue officer, Justin Wohl to discuss authentication. In a small test, Snopes saw a 200% increase in CPMs for ads that were served to a logged in, or authenticated, audience compared to readers tracked via third party cookies. As the cookie continues to crumble and publishers search for future identity solutions, experimenting with authentication could provide publishers a better picture of who they're trying to reach. Plus, NFL's Brian Rolapp believes Netflix could have a bigger role in the sports game in the future.

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To read the full stories included in this episode:

]]> Tue, 20 Feb 2024 11:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Justin Wohl) https://the-current-report.simplecast.com/episodes/the-current-report-publishers-experiment-with-making-money-in-todays-world-rv5lsZ1w On this edition of The Current Report we're joined by Snopes' chief revenue officer, Justin Wohl to discuss authentication. In a small test, Snopes saw a 200% increase in CPMs for ads that were served to a logged in, or authenticated, audience compared to readers tracked via third party cookies. As the cookie continues to crumble and publishers search for future identity solutions, experimenting with authentication could provide publishers a better picture of who they're trying to reach. Plus, NFL's Brian Rolapp believes Netflix could have a bigger role in the sports game in the future.

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To read the full stories included in this episode:

]]> The Current Report: Publishers experiment with making money in today's world Chris Brooklier, Justin Wohl 00:11:46 On this edition of The Current Report we're joined by Snopes' chief revenue officer, Justin Wohl to discuss authentication. In a small test, Snopes saw a 200% increase in CPMs for ads that were served to a logged in, or authenticated, audience compared to readers tracked via third party cookies. As the cookie continues to crumble and publishers search for future identity solutions, experimenting with authentication could provide publishers a better picture of who they're trying to reach. Plus, NFL's Brian Rolapp believes Netflix could have a bigger role in the sports game in the future. On this edition of The Current Report we're joined by Snopes' chief revenue officer, Justin Wohl to discuss authentication. In a small test, Snopes saw a 200% increase in CPMs for ads that were served to a logged in, or authenticated, audience compared to readers tracked via third party cookies. As the cookie continues to crumble and publishers search for future identity solutions, experimenting with authentication could provide publishers a better picture of who they're trying to reach. Plus, NFL's Brian Rolapp believes Netflix could have a bigger role in the sports game in the future. snopes, identity, streaming, authentication, live sports, advertising false full 38 2fb73028-eba6-4e5d-8ddf-874bc557a819 The Current Report: Disney, Fox, WBD streaming service shows future of live sports In honor of yesterday's Big Game, we're discussing recent landmarks in live sports streaming. Just last week, Disney, Fox, and Warner Brothers Discovery announced that they're combining forces to create a new sports streaming bundle, and Peacock saw huge success with the first-ever NFL playoff game to be exclusively streamed. These events could mark a change in the fragmentation of streaming sports. In other news, The Athletic's Richard Deitsch explores whether the Big Game will ever be exclusively streamed.

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To read the full stories included in this episode:

  • Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery: https://www.thecurrent.com/sports-streaming-disney-fox-warner-bros-discovery  
  • Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery: https://bit.ly/3UA6lFt
  • Super Bowl XLVI Live Stream Sets Traffic Records: https://bit.ly/49xvaGl
  • New sports streaming bundle could be a 'monster' — or a dud: https://bit.ly/42wvRx2
  • The ESPN-Fox-WBD sports venture is a counterstrike against Big Tech and rights fees inflation: https://bit.ly/3P0IFqf
  • What Peacock's NFL playoff game and Netflix's WWE deal signal for the future of sports streaming: https://bit.ly/3SBaUwm
  • Will the Super Bowl ever be behind a streaming paywall? Here's what it'd take: https://bit.ly/3SypF35
  • Disney CEO Bog Iger on new streaming bundle partnership: https://bit.ly/3HQUbR1
]]> Mon, 12 Feb 2024 15:43:02 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/the-current-report-disney-fox-wbd-streaming-service-shows-future-of-live-sports-Nh1LwkoZ In honor of yesterday's Big Game, we're discussing recent landmarks in live sports streaming. Just last week, Disney, Fox, and Warner Brothers Discovery announced that they're combining forces to create a new sports streaming bundle, and Peacock saw huge success with the first-ever NFL playoff game to be exclusively streamed. These events could mark a change in the fragmentation of streaming sports. In other news, The Athletic's Richard Deitsch explores whether the Big Game will ever be exclusively streamed.

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To read the full stories included in this episode:

  • Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery: https://www.thecurrent.com/sports-streaming-disney-fox-warner-bros-discovery  
  • Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery: https://bit.ly/3UA6lFt
  • Super Bowl XLVI Live Stream Sets Traffic Records: https://bit.ly/49xvaGl
  • New sports streaming bundle could be a 'monster' — or a dud: https://bit.ly/42wvRx2
  • The ESPN-Fox-WBD sports venture is a counterstrike against Big Tech and rights fees inflation: https://bit.ly/3P0IFqf
  • What Peacock's NFL playoff game and Netflix's WWE deal signal for the future of sports streaming: https://bit.ly/3SBaUwm
  • Will the Super Bowl ever be behind a streaming paywall? Here's what it'd take: https://bit.ly/3SypF35
  • Disney CEO Bog Iger on new streaming bundle partnership: https://bit.ly/3HQUbR1
]]> The Current Report: Disney, Fox, WBD streaming service shows future of live sports Chris Brooklier 00:08:41 In honor of yesterday's Big Game, we're discussing recent landmarks in live sports streaming. Just last week, Disney, Fox, and Warner Brothers Discovery announced that they're combining forces to create a new sports streaming bundle, and Peacock saw huge success with the first-ever NFL playoff game to be exclusively streamed. These events could mark a change in the fragmentation of streaming sports. In other news, The Athletic's Richard Deitsch explores whether the Big Game will ever be exclusively streamed. In honor of yesterday's Big Game, we're discussing recent landmarks in live sports streaming. Just last week, Disney, Fox, and Warner Brothers Discovery announced that they're combining forces to create a new sports streaming bundle, and Peacock saw huge success with the first-ever NFL playoff game to be exclusively streamed. These events could mark a change in the fragmentation of streaming sports. In other news, The Athletic's Richard Deitsch explores whether the Big Game will ever be exclusively streamed. disney, fox, streaming, sports, paramount false full 37 55d412f5-b896-43db-a08f-d847d641f3f8 The Current Report: Amazon's ad tier, upfront season, and the future of TV This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships.

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To read the full stories included in this episode:

]]> Mon, 5 Feb 2024 11:00:00 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/the-current-report-amazons-ad-tier-upfront-season-and-the-future-of-tv-H9iaVmJa This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships.

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To read the full stories included in this episode:

]]> The Current Report: Amazon's ad tier, upfront season, and the future of TV Chris Brooklier 00:07:17 This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships. This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships. goodway group, andrea kwiatek, streaming, tv, marketing false full 36 b9382538-dcb3-4526-8a36-d81335e4cb60 The Current Report: Navigating the privacy and identity landscape with Dstillery's Evan Hills This week, we discuss all things privacy and identity-related as Google continues to deprecate cookies and the EU adds to developing data legislation. We sit down with Evan Hills, SVP of strategy and partnerships at Dstillery, to discuss how marketers are navigating this transition. Plus, in news across the internet, Paramount will not return to Upfront Week, and mixed reality devices could be the next technological innovation.

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To read the full stories included in this episode:


 

]]> Mon, 29 Jan 2024 10:00:00 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/the-current-report-navigating-the-privacy-and-identity-landscape-with-dstillerys-evan-hills-7soNzrpy This week, we discuss all things privacy and identity-related as Google continues to deprecate cookies and the EU adds to developing data legislation. We sit down with Evan Hills, SVP of strategy and partnerships at Dstillery, to discuss how marketers are navigating this transition. Plus, in news across the internet, Paramount will not return to Upfront Week, and mixed reality devices could be the next technological innovation.

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To read the full stories included in this episode:


 

]]> The Current Report: Navigating the privacy and identity landscape with Dstillery's Evan Hills Chris Brooklier 00:09:17 This week, we discuss all things privacy and identity-related as Google continues to deprecate cookies and the EU adds to developing data legislation. We sit down with Evan Hills, SVP of strategy and partnerships at Dstillery, to discuss how marketers are navigating this transition. Plus, in news across the internet, Paramount will not return to Upfront Week, and mixed reality devices could be the next technological innovation. This week, we discuss all things privacy and identity-related as Google continues to deprecate cookies and the EU adds to developing data legislation. We sit down with Evan Hills, SVP of strategy and partnerships at Dstillery, to discuss how marketers are navigating this transition. Plus, in news across the internet, Paramount will not return to Upfront Week, and mixed reality devices could be the next technological innovation. evan hills, privacy, identity, dstillery, svp, google, marketing false full 35 504c2566-65fb-4836-9946-7d6ade5ce251 The Current Report: Breaking down the hype around AI This week, we sit down with Dan Larkman, CEO of the programmatic agency Keynes Digital, to break down the hype around AI. Larkman shares his thoughts on the evolution of AI over the past year and where he thinks the innovation is headed. Plus, we spotlight The Current Podcast's interview with Hilton CMO David Weinstein.

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To read the full stories included in this episode:

]]> Mon, 22 Jan 2024 11:00:00 +0000 editorial@thecurrent.com (Chris Brooklier) https://the-current-report.simplecast.com/episodes/the-current-report-breaking-down-the-hype-around-ai-xpfHyBTT This week, we sit down with Dan Larkman, CEO of the programmatic agency Keynes Digital, to break down the hype around AI. Larkman shares his thoughts on the evolution of AI over the past year and where he thinks the innovation is headed. Plus, we spotlight The Current Podcast's interview with Hilton CMO David Weinstein.

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To read the full stories included in this episode:

]]> The Current Report: Breaking down the hype around AI Chris Brooklier 00:13:46 This week, we sit down with Dan Larkman, CEO of the programmatic agency Keynes Digital, to break down the hype around AI. Larkman shares his thoughts on the evolution of AI over the past year and where he thinks the innovation is headed. Plus, we spotlight The Current Podcast's interview with Hilton CMO David Weinstein. This week, we sit down with Dan Larkman, CEO of the programmatic agency Keynes Digital, to break down the hype around AI. Larkman shares his thoughts on the evolution of AI over the past year and where he thinks the innovation is headed. Plus, we spotlight The Current Podcast's interview with Hilton CMO David Weinstein. the current report, programmatic, ai, advertising, keynes digital false full 34 81538532-9408-4be7-a539-71ad7f5559bd The Current Report: AI and streaming take center stage at CES 2024 This week on The Current Report, we explore what topics and trends marketers are gambling on at this year's Consumer Electronics Showcase (CES). We connect with IAB Tech Lab's Anthony Katsur and Full Throttle's Amol Waishampayan to discuss AI and the privacy landscape. Plus, we break down which streaming service is forecasted to have the highest percentage of U.S. viewers on an ad plan.

To read the full stories included in this episode:

]]> Mon, 15 Jan 2024 11:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/the-current-report-9vfi1vkv-VoLDX3QT This week on The Current Report, we explore what topics and trends marketers are gambling on at this year's Consumer Electronics Showcase (CES). We connect with IAB Tech Lab's Anthony Katsur and Full Throttle's Amol Waishampayan to discuss AI and the privacy landscape. Plus, we break down which streaming service is forecasted to have the highest percentage of U.S. viewers on an ad plan.

To read the full stories included in this episode:

]]> The Current Report: AI and streaming take center stage at CES 2024 The Current 00:12:36 This week on The Current Report, we explore what topics and trends marketers are gambling on at this year's Consumer Electronics Showcase (CES). We connect with IAB Tech Lab's Anthony Katsur and Full Throttle's Amol Waishampayan to discuss AI and the privacy landscape. Plus, we break down which streaming service is forecasted to have the highest percentage of U.S. viewers on an ad plan. This week on The Current Report, we explore what topics and trends marketers are gambling on at this year's Consumer Electronics Showcase (CES). We connect with IAB Tech Lab's Anthony Katsur and Full Throttle's Amol Waishampayan to discuss AI and the privacy landscape. Plus, we break down which streaming service is forecasted to have the highest percentage of U.S. viewers on an ad plan. privacy, streaming, ces, ai, advertising, technology false full 33 058cd8f0-ec0a-4fdd-b97a-b263e8fa07ef The Current Report: How the demise of cookies will impact digital advertising Google is finally starting to remove third-party cookies from Chrome, a plan four years in the making. Chris Brooklier and Sarah Polli, director of marketing technology at Hearts & Science, break down how this will impact the future of digital advertising. With marketers looking for answers on how to move forward, Polli shares her wisdom, including how first-party data will only become more crucial.

Plus, Polli goes in-depth on data privacy, both from a regulatory standpoint and alternative identity solutions.

]]> Mon, 8 Jan 2024 11:00:00 +0000 editorial@thecurrent.com (Chris Brooklier, Sarah Polli) https://the-current-report.simplecast.com/episodes/the-current-report-how-the-demise-of-cookies-will-impact-digital-advertising-aeHS4ufP Google is finally starting to remove third-party cookies from Chrome, a plan four years in the making. Chris Brooklier and Sarah Polli, director of marketing technology at Hearts & Science, break down how this will impact the future of digital advertising. With marketers looking for answers on how to move forward, Polli shares her wisdom, including how first-party data will only become more crucial.

Plus, Polli goes in-depth on data privacy, both from a regulatory standpoint and alternative identity solutions.

]]> The Current Report: How the demise of cookies will impact digital advertising Chris Brooklier, Sarah Polli 00:12:22 Google is finally starting to remove third-party cookies from Chrome, a plan four years in the making. Chris Brooklier and Sarah Polli, director of marketing technology at Hearts & Science, break down how this will impact the future of digital advertising. With marketers looking for answers on how to move forward, Polli shares her wisdom, including how first-party data will only become more crucial. Plus, Polli goes in-depth on data privacy, both from a regulatory standpoint and alternative identity solutions. Google is finally starting to remove third-party cookies from Chrome, a plan four years in the making. Chris Brooklier and Sarah Polli, director of marketing technology at Hearts & Science, break down how this will impact the future of digital advertising. With marketers looking for answers on how to move forward, Polli shares her wisdom, including how first-party data will only become more crucial. Plus, Polli goes in-depth on data privacy, both from a regulatory standpoint and alternative identity solutions. identity, data, digital advertising, cookies false full 32 d30f1fee-2ec4-43de-8b18-625902289ad5 The Current Report: Looking back at the year in streaming That's a wrap! In the final The Current Report of 2023, we ask marketers their thoughts on one of the hottest topics in the advertising world - streaming. Strategus’ Joel Cox join us to discuss their main insights in streaming, from live sports to Amazon launching an ad plan for Prime Video, joining several other streaming platforms like Netflix, Disney+ and Max who have done so. In news across the internet, some of Disney's most popular shows are heading to Netflix, and Spotify struck a deal with Warner Bros. Discovery to monetize podcasts from CNN, HBO, and Bleacher Report.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

]]> Mon, 18 Dec 2023 11:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/the-current-report-looking-back-at-the-year-in-streaming-mTKywfet That's a wrap! In the final The Current Report of 2023, we ask marketers their thoughts on one of the hottest topics in the advertising world - streaming. Strategus’ Joel Cox join us to discuss their main insights in streaming, from live sports to Amazon launching an ad plan for Prime Video, joining several other streaming platforms like Netflix, Disney+ and Max who have done so. In news across the internet, some of Disney's most popular shows are heading to Netflix, and Spotify struck a deal with Warner Bros. Discovery to monetize podcasts from CNN, HBO, and Bleacher Report.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

]]> The Current Report: Looking back at the year in streaming The Current 00:10:46 That's a wrap! In the final The Current Report of 2023, we ask marketers their thoughts on one of the hottest topics in the advertising world - streaming. Strategus’ Joel Cox join us to discuss their main insights in streaming, from live sports to Amazon launching an ad plan for Prime Video, joining several other streaming platforms like Netflix, Disney+ and Max who have done so. In news across the internet, some of Disney's most popular shows are heading to Netflix, and Spotify struck a deal with Warner Bros. Discovery to monetize podcasts from CNN, HBO, and Bleacher Report. That's a wrap! In the final The Current Report of 2023, we ask marketers their thoughts on one of the hottest topics in the advertising world - streaming. Strategus’ Joel Cox join us to discuss their main insights in streaming, from live sports to Amazon launching an ad plan for Prime Video, joining several other streaming platforms like Netflix, Disney+ and Max who have done so. In news across the internet, some of Disney's most popular shows are heading to Netflix, and Spotify struck a deal with Warner Bros. Discovery to monetize podcasts from CNN, HBO, and Bleacher Report. strategus, netflix, the current report, data, streaming, retail, joel cox, marketing, ai, advertising false full 31 6a7c25d7-f1a4-4127-ba22-6980e0c04220 The Current Report: TV ad buyers adapt to the marketing funnel collapsing This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollywood studios, and TikTok expanded its partnership with Ticketmaster.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

]]> Mon, 11 Dec 2023 15:03:26 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/the-current-report-IR_JnuVO This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollywood studios, and TikTok expanded its partnership with Ticketmaster.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

]]> The Current Report: TV ad buyers adapt to the marketing funnel collapsing The Current 00:08:46 This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollywood studios, and TikTok expanded its partnership with Ticketmaster. This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollywood studios, and TikTok expanded its partnership with Ticketmaster. false full 30 80364005-88ad-4e50-972a-f2661ad04911 The Current Report: Data could be the future of holiday advertising On this edition of The Current Report, we discuss the future of holiday advertising as advertisers prepare for the impending deprecation of third-party cookies. We break down why first-party and retail data may be the bow on top of future holiday campaigns as advertisers prepare for this change in landscape. In news across the internet, 18 countries have signed an agreement that aims to make AI "secure by design" and The New York Times reports X may lose as much as 75 million in ad revenue by the end of the year.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

]]> Fri, 1 Dec 2023 16:48:32 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/the-current-report-data-could-be-the-future-of-holiday-advertising-5iMNaJdk On this edition of The Current Report, we discuss the future of holiday advertising as advertisers prepare for the impending deprecation of third-party cookies. We break down why first-party and retail data may be the bow on top of future holiday campaigns as advertisers prepare for this change in landscape. In news across the internet, 18 countries have signed an agreement that aims to make AI "secure by design" and The New York Times reports X may lose as much as 75 million in ad revenue by the end of the year.

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To read the full stories included in this episode:

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

]]> The Current Report: Data could be the future of holiday advertising The Current 00:07:46 On this edition of The Current Report, we discuss the future of holiday advertising as advertisers prepare for the impending deprecation of third-party cookies. We break down why first-party and retail data may be the bow on top of future holiday campaigns as advertisers prepare for this change in landscape. In news across the internet, 18 countries have signed an agreement that aims to make AI "secure by design" and The New York Times reports X may lose as much as 75 million in ad revenue by the end of the year. On this edition of The Current Report, we discuss the future of holiday advertising as advertisers prepare for the impending deprecation of third-party cookies. We break down why first-party and retail data may be the bow on top of future holiday campaigns as advertisers prepare for this change in landscape. In news across the internet, 18 countries have signed an agreement that aims to make AI "secure by design" and The New York Times reports X may lose as much as 75 million in ad revenue by the end of the year. the current report, data, retail, cyber monday, twitter, ai, advertising false full 29 8894b7af-1385-44f6-bb9a-8dd88fecc5cc The Current Report: How marketers are responding to ad-free social media plans This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app.

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To read the full stories included in this episode:

]]> Fri, 17 Nov 2023 13:36:29 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/november-17-2023-AbZb8m39 This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app.

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To read the full stories included in this episode:

]]> The Current Report: How marketers are responding to ad-free social media plans The Current 00:11:48 This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app. This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app. snapchat, meta, amazon, advertising false full 28 269e4dd2-352e-4531-8498-1deee3291e71 The Current Report: Retail data is supercharging programmatic marketing On this edition of The Current Report, Damian Fowler and Chris Brooklier break down the importance of retail data and the complexity around retail data strategy. In other news, Walmart and Peacock are teaming up to offer AI-powered shoppable ads and the NBA agreed to a one season deal with regional sports rights partner Diamond Sports.

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To read the full stories included in this episode:

]]> Fri, 10 Nov 2023 11:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/the-current-report-retail-data-is-supercharging-programmatic-marketing-DRv0nHoe On this edition of The Current Report, Damian Fowler and Chris Brooklier break down the importance of retail data and the complexity around retail data strategy. In other news, Walmart and Peacock are teaming up to offer AI-powered shoppable ads and the NBA agreed to a one season deal with regional sports rights partner Diamond Sports.

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To read the full stories included in this episode:

]]> The Current Report: Retail data is supercharging programmatic marketing The Current 00:08:35 On this edition of The Current Report, Damian Fowler and Chris Brooklier break down the importance of retail data and the complexity around retail data strategy. In other news, Walmart and Peacock are teaming up to offer AI-powered shoppable ads and the NBA agreed to a one season deal with regional sports rights partner Diamond Sports. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down the importance of retail data and the complexity around retail data strategy. In other news, Walmart and Peacock are teaming up to offer AI-powered shoppable ads and the NBA agreed to a one season deal with regional sports rights partner Diamond Sports. marketing false full 27 13b55a73-b77a-493c-b105-6e7b4e83646b The Current Report: How GenAI could revolutionize podcasts and audio ads This week on The Current Report, we dig into the value of online grocery data and discuss how GenAI is revolutionizing podcasts, with Spotify set to offer AI-translated versions of some of its top shows. In other news, Omnicom bought Flywheel Digital, and Biden released an executive order providing rules around AI.

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To read the full stories included in this episode:

]]> Fri, 3 Nov 2023 14:25:43 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/the-current-report-how-genai-could-revolutionize-podcasts-and-audio-ads-tbyOElTZ This week on The Current Report, we dig into the value of online grocery data and discuss how GenAI is revolutionizing podcasts, with Spotify set to offer AI-translated versions of some of its top shows. In other news, Omnicom bought Flywheel Digital, and Biden released an executive order providing rules around AI.

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To read the full stories included in this episode:

]]> The Current Report: How GenAI could revolutionize podcasts and audio ads The Current 00:08:11 This week on The Current Report, we dig into the value of online grocery data and discuss how GenAI is revolutionizing podcasts, with Spotify set to offer AI-translated versions of some of its top shows. In other news, Omnicom bought Flywheel Digital, and Biden released an executive order providing rules around AI. This week on The Current Report, we dig into the value of online grocery data and discuss how GenAI is revolutionizing podcasts, with Spotify set to offer AI-translated versions of some of its top shows. In other news, Omnicom bought Flywheel Digital, and Biden released an executive order providing rules around AI. omnicom, digital, the current report, data, marketing, ai, advertising, news false full 26 a44c2b9d-e070-4e76-81fd-e21c1e17cba5 The Current Report: Retail media's next stage of evolution This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a dynamic duo. Plus, some major streaming services have introduced "pause ads" and how the iconic McDonald's jingle came to be "one of the most recognizable jingles in the world," according to Marketing Brew.

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To read the full stories included in this episode: https://www.hollywoodreporter.com/business/business-news/spotify-subscribers-beat-third-quarter-earnings-1235621581/

Spotify Hits 226M Paying Subs, Swings to Quarterly Profit: 

Is retail media becoming just 'media'?: https://bit.ly/3QkOVZM

'Pause Ads' Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue: https://bit.ly/408ZDHb

McDonald's jingle, 20 years later: https://bit.ly/3Qgr1hM

]]> Fri, 27 Oct 2023 15:15:31 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/october-27-2023-dophveYA This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a dynamic duo. Plus, some major streaming services have introduced "pause ads" and how the iconic McDonald's jingle came to be "one of the most recognizable jingles in the world," according to Marketing Brew.

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To read the full stories included in this episode: https://www.hollywoodreporter.com/business/business-news/spotify-subscribers-beat-third-quarter-earnings-1235621581/

Spotify Hits 226M Paying Subs, Swings to Quarterly Profit: 

Is retail media becoming just 'media'?: https://bit.ly/3QkOVZM

'Pause Ads' Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue: https://bit.ly/408ZDHb

McDonald's jingle, 20 years later: https://bit.ly/3Qgr1hM

]]> The Current Report: Retail media's next stage of evolution The Current 00:06:06 This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a dynamic duo. Plus, some major streaming services have introduced "pause ads" and how the iconic McDonald's jingle came to be "one of the most recognizable jingles in the world," according to Marketing Brew. This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a dynamic duo. Plus, some major streaming services have introduced "pause ads" and how the iconic McDonald's jingle came to be "one of the most recognizable jingles in the world," according to Marketing Brew. media, max, hulu, spotify, peacock, mcdonalds, retail false full 25 cc330078-1de5-42fc-b3ab-0fb72af6f3e6 The Current Report: Jon Cook on leading VML and Butler/Till's Scott Ensign on data and innovation Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign.

To read the full stories included in this episode:

]]> Fri, 20 Oct 2023 11:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/october-20-2023-yb_NvOxO Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign.

To read the full stories included in this episode:

]]> The Current Report: Jon Cook on leading VML and Butler/Till's Scott Ensign on data and innovation The Current 00:12:57 Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign. Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign. the current report, streaming false full 24 10477ff2-0c4b-4722-93e1-2d9e21ed05d4 The Current Report: Advertisers kick off the holiday shopping season with retail data On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. 

 

To read the full stories included in this episode:

]]> Fri, 13 Oct 2023 10:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/october-13-2023-1SibMI6Z On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. 

 

To read the full stories included in this episode:

]]> The Current Report: Advertisers kick off the holiday shopping season with retail data The Current 00:09:00 On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. branding, holiday shopping, halloween, the current report, nfl, marketing, advertising false full 23 250e4168-1876-4fc3-87e7-820b82c522a9 The Current Report: Next global cultural wave comes from West Africa This week on The Current Report, we examine the growing popularity of Nigerian film and contemporary West African pop music. Plus, Pumpkin Spice Latte season has arrived earlier than ever. We discuss the influence of the seasonal item as more and more retailers capitalize on the opportunity. In other news, multiple Wall Street analysts believe Amazon may introduce an ad model on Prime Video and brands associated Travis Kelce have seen a rise in attention since the NFL star started dating Taylor Swift. 

To read the full stories included in this episode:

]]> Fri, 6 Oct 2023 20:03:16 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/october-6-2023-3stqQ7cU This week on The Current Report, we examine the growing popularity of Nigerian film and contemporary West African pop music. Plus, Pumpkin Spice Latte season has arrived earlier than ever. We discuss the influence of the seasonal item as more and more retailers capitalize on the opportunity. In other news, multiple Wall Street analysts believe Amazon may introduce an ad model on Prime Video and brands associated Travis Kelce have seen a rise in attention since the NFL star started dating Taylor Swift. 

To read the full stories included in this episode:

]]> The Current Report: Next global cultural wave comes from West Africa The Current 00:09:10 On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. taylor swift, nollywood, the current report, travis kelce, amazon, starbucks, marketing, advertising, afrobeats false full 22 1ec3e48e-97c0-4257-b304-671e1af2309b The Current Report: How the end of the writers' strike will impact advertisers On this edition of The Current Report, we explore the key points of the writers' agreement and discuss the potential impact of the double strike on advertisers. Plus, we explore takeaways from DMEXCO, Europe's leading ad conference where AI took center stage. In other news, CNN Max hub launched this week, and Spotify is testing an AI-powered tool that can translate podcasts into other languages. 

To read the full stories included in this episode:

]]> Fri, 29 Sep 2023 21:25:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/september-29-2023-zCRtO_Ok On this edition of The Current Report, we explore the key points of the writers' agreement and discuss the potential impact of the double strike on advertisers. Plus, we explore takeaways from DMEXCO, Europe's leading ad conference where AI took center stage. In other news, CNN Max hub launched this week, and Spotify is testing an AI-powered tool that can translate podcasts into other languages. 

To read the full stories included in this episode:

]]> The Current Report: How the end of the writers' strike will impact advertisers The Current 00:06:41 On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. digital, hollywood, the current report, spotify, marketing, ai, advertising, strike false full 21 c5d16574-8aea-45f1-a6ab-c208f1760a82 The Current Report: Disney-Charter agreement signals the future of TV This week on The Current Report, Damian Fowler and Chris Brooklier break down Disney and Charter's new carriage agreement and what the partnership might mean for the next evolution of TV and streaming. Plus, luxury giants in Europe are pushing to programmatic advertising as the global personal luxury market is expected to grow. In other news, the writers' strike might be coming to a close and Max is launching a live sports offering in October.

To read the full stories included in this episode:

]]> Fri, 22 Sep 2023 16:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/september-22-2023-jkfAfiSU This week on The Current Report, Damian Fowler and Chris Brooklier break down Disney and Charter's new carriage agreement and what the partnership might mean for the next evolution of TV and streaming. Plus, luxury giants in Europe are pushing to programmatic advertising as the global personal luxury market is expected to grow. In other news, the writers' strike might be coming to a close and Max is launching a live sports offering in October.

To read the full stories included in this episode:

]]> The Current Report: Disney-Charter agreement signals the future of TV The Current 00:08:48 This week on The Current Report, Damian Fowler and Chris Brooklier break down Disney and Charter's new carriage agreement and what the partnership might mean for the next evolution of TV and streaming. Plus, luxury giants in Europe are pushing to programmatic advertising as the global personal luxury market is expected to grow. In other news, the writers' strike might be coming to a close and Max is launching a live sports offering in October. This week on The Current Report, Damian Fowler and Chris Brooklier break down Disney and Charter's new carriage agreement and what the partnership might mean for the next evolution of TV and streaming. Plus, luxury giants in Europe are pushing to programmatic advertising as the global personal luxury market is expected to grow. In other news, the writers' strike might be coming to a close and Max is launching a live sports offering in October. disney, the current report, streaming, marketing, advertising false full 20 4828f3b0-c766-4aef-9c37-8fc518e47d11 The Current Report: Advertisers gear up for live sports ads This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform.

To read the full stories included in this episode:

]]> Fri, 15 Sep 2023 18:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/september-15-2023-gw84Yoxm This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform.

To read the full stories included in this episode:

]]> The Current Report: Advertisers gear up for live sports ads The Current 00:06:54 This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform. This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform. netflix, the current report, streaming, nfl, google, sports, nielsen, advertising false full 19 11a2e93e-bc77-4eac-9849-09eb4cebacca The Current Report: Video games — walled gardens or the open internet? On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space. Plus, drone advertising is taking off in China as an innovative approach in a competitive market. In news across the internet, Charter, the second largest cable operation in the U.S., dropped Disney's networks after the two were unable to come to a carriage agreement, and Warner Bros. Discovery filed a securities report outlining anticipated financial losses lasting through the end of the year as the Hollywood strikes continue. 

To read the full stories included in this episode:

]]> Fri, 8 Sep 2023 18:30:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/september-8-2023-akBKRxs8 On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space. Plus, drone advertising is taking off in China as an innovative approach in a competitive market. In news across the internet, Charter, the second largest cable operation in the U.S., dropped Disney's networks after the two were unable to come to a carriage agreement, and Warner Bros. Discovery filed a securities report outlining anticipated financial losses lasting through the end of the year as the Hollywood strikes continue. 

To read the full stories included in this episode:

]]> The Current Report: Video games — walled gardens or the open internet? The Current 00:06:20 On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space. Plus, drone advertising is taking off in China as an innovative approach in a competitive market. In news across the internet, Charter, the second largest cable operation in the U.S., dropped Disney's networks after the two were unable to come to a carriage agreement, and Warner Bros. Discovery filed a securities report outlining anticipated financial losses lasting through the end of the year as the Hollywood strikes continue. On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space. Plus, drone advertising is taking off in China as an innovative approach in a competitive market. In news across the internet, Charter, the second largest cable operation in the U.S., dropped Disney's networks after the two were unable to come to a carriage agreement, and Warner Bros. Discovery filed a securities report outlining anticipated financial losses lasting through the end of the year as the Hollywood strikes continue. gaming, disney, the current report, data, marketing, advertising, strike false full 18 24bb4d3a-9f02-452d-88d6-ec767c049512 The Current Report: Hollywood strikes force movie marketers to get creative This week on The Current Report, we dive into the strategies studios are using in movie promotion as the writers' and actor's strikes continue in Hollywood. Next, how brands can achieve brand love by using behavioral data to develop campaigns that resonate on an individual level. Plus, Warner Bros. Discovery named Mark Thompson as its' next CEO and chairman of CNN and X, formerly known as Twitter, announced it will accept political advertising after a nearly four year ban.  

To read the full stories included in this episode:

]]> Fri, 1 Sep 2023 18:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/september-1-2023-8IAv3sxM This week on The Current Report, we dive into the strategies studios are using in movie promotion as the writers' and actor's strikes continue in Hollywood. Next, how brands can achieve brand love by using behavioral data to develop campaigns that resonate on an individual level. Plus, Warner Bros. Discovery named Mark Thompson as its' next CEO and chairman of CNN and X, formerly known as Twitter, announced it will accept political advertising after a nearly four year ban.  

To read the full stories included in this episode:

]]> The Current Report: Hollywood strikes force movie marketers to get creative The Current 00:06:04 This week on The Current Report, we dive into the strategies studios are using in movie promotion as the writers' and actor's strikes continue in Hollywood. Next, how brands can achieve brand love by using behavioral data to develop campaigns that resonate on an individual level. Plus, Warner Bros. Discovery named Mark Thompson as its' next CEO and chairman of CNN and X, formerly known as Twitter, announced it will accept political advertising after a nearly four year ban. This week on The Current Report, we dive into the strategies studios are using in movie promotion as the writers' and actor's strikes continue in Hollywood. Next, how brands can achieve brand love by using behavioral data to develop campaigns that resonate on an individual level. Plus, Warner Bros. Discovery named Mark Thompson as its' next CEO and chairman of CNN and X, formerly known as Twitter, announced it will accept political advertising after a nearly four year ban. cnn, ceo, the current report, hollywood strikes, marketing, advertising, film, news false full 17 b72906c5-ada6-4428-b07a-bf214034f72e The Current Report: Uber, Deliveroo, and other apps turn to retail media This week on The Current Report, Damian Fowler and Zac Wang discuss the emergence of ride-hailing and food-delivery services like Uber and Deliveroo as strong competitors in the retail media space. Plus, we break down how interactive, shoppable TV ads may be the next frontier of e-commerce. Finally, in other news across the internet, elements of Europe’s Digital Services Act are now in effect, and a recent report from CNN shows malls in America are thriving.

To read the full stories included in this episode:

  1. Ride-hailing and food-delivery services to offer ads: https://bit.ly/45LrJK0
  2. Shoppable TV ads are a hit with streaming audiences: https://bit.ly/3stIviF
  3. EU digital services act goes into effect: https://bit.ly/45JHEZg
  4. US malls thrive as retailers bring e-commerce IRL according to CNN report: https://bit.ly/45Iq1Jr
]]> Fri, 25 Aug 2023 16:30:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/august-25-2023-laH_h2wf This week on The Current Report, Damian Fowler and Zac Wang discuss the emergence of ride-hailing and food-delivery services like Uber and Deliveroo as strong competitors in the retail media space. Plus, we break down how interactive, shoppable TV ads may be the next frontier of e-commerce. Finally, in other news across the internet, elements of Europe’s Digital Services Act are now in effect, and a recent report from CNN shows malls in America are thriving.

To read the full stories included in this episode:

  1. Ride-hailing and food-delivery services to offer ads: https://bit.ly/45LrJK0
  2. Shoppable TV ads are a hit with streaming audiences: https://bit.ly/3stIviF
  3. EU digital services act goes into effect: https://bit.ly/45JHEZg
  4. US malls thrive as retailers bring e-commerce IRL according to CNN report: https://bit.ly/45Iq1Jr
]]> The Current Report: Uber, Deliveroo, and other apps turn to retail media The Current 00:07:11 This week on The Current Report, Damian Fowler and Zac Wang discuss the emergence of ride-hailing and food-delivery services like Uber and Deliveroo as strong competitors in the retail media space. Plus, we break down how interactive, shoppable TV ads may be the next frontier of e-commerce. Finally, in other news across the internet, elements of Europe’s Digital Services Act are now in effect, and a recent report from CNN shows malls in America are thriving. This week on The Current Report, Damian Fowler and Zac Wang discuss the emergence of ride-hailing and food-delivery services like Uber and Deliveroo as strong competitors in the retail media space. Plus, we break down how interactive, shoppable TV ads may be the next frontier of e-commerce. Finally, in other news across the internet, elements of Europe’s Digital Services Act are now in effect, and a recent report from CNN shows malls in America are thriving. media, the current report, ctv, ecommerce, deliveroo, retail, uber, marketing, advertising false full 16 eafb2c1d-19c0-4264-a2fc-91b9d16e638e The Current Report: Live sports increasingly move towards streaming On this edition of The Current Report, Damian Fowler returns as host to discuss all things sports. Starting off in the U.S., we explore the transition of live sports from traditional TV to streaming as some legacy media companies and tech giants pursue streaming sports rights. Next, European soccer leagues have their eyes on a growing fanbase in the U.S. In other news across the internet, X will reportedly no longer allow advertisers to promote accounts within the platform's timelines, and the increasing cost of streaming prices might be part of a bigger plan.

]]> Fri, 18 Aug 2023 20:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/august-18-2023-y26JqGeH On this edition of The Current Report, Damian Fowler returns as host to discuss all things sports. Starting off in the U.S., we explore the transition of live sports from traditional TV to streaming as some legacy media companies and tech giants pursue streaming sports rights. Next, European soccer leagues have their eyes on a growing fanbase in the U.S. In other news across the internet, X will reportedly no longer allow advertisers to promote accounts within the platform's timelines, and the increasing cost of streaming prices might be part of a bigger plan.

]]> The Current Report: Live sports increasingly move towards streaming The Current 00:06:00 On this edition of The Current Report, Damian Fowler returns as host to discuss all things sports. Starting off in the U.S., we explore the transition of live sports from traditional TV to streaming as some legacy media companies and tech giants pursue streaming sports rights. Next, European soccer leagues have their eyes on a growing fanbase in the U.S. In other news across the internet, X will reportedly no longer allow advertisers to promote accounts within the platform's timelines, and the increasing cost of streaming prices might be part of a bigger plan. On this edition of The Current Report, Damian Fowler returns as host to discuss all things sports. Starting off in the U.S., we explore the transition of live sports from traditional TV to streaming as some legacy media companies and tech giants pursue streaming sports rights. Next, European soccer leagues have their eyes on a growing fanbase in the U.S. In other news across the internet, X will reportedly no longer allow advertisers to promote accounts within the platform's timelines, and the increasing cost of streaming prices might be part of a bigger plan. the current report, streaming, sports, live sports false full 15 ba952d92-40bd-40aa-b9c6-222b3e2b646a The Current Report: European content grows despite Hollywood strikes In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future. Next, they look at Major League Baseball's new jersey sponsorships and the Barbie movie's box-office milestones.

To read the full stories included in this episode:

]]> Fri, 11 Aug 2023 17:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/august-11-2023-j1RmRAhi In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future. Next, they look at Major League Baseball's new jersey sponsorships and the Barbie movie's box-office milestones.

To read the full stories included in this episode:

]]> The Current Report: European content grows despite Hollywood strikes The Current 00:07:44 In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future. Next, they look at Major League Baseball's new jersey sponsorships and the Barbie movie's box-office milestones. In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future. Next, they look at Major League Baseball's new jersey sponsorships and the Barbie movie's box-office milestones. barbie, the current report, hollywood strikes, eu, streaming, commisions false full 14 9a7b3f9b-678b-480e-b68a-f64d77f8059d The Current Report: Major companies increase ad spend as threat of recession subsides This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike.

To read the full stories included in this episode:

]]> Fri, 4 Aug 2023 20:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/august-4-2023-1EtsA6Es This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike.

To read the full stories included in this episode:

]]> The Current Report: Major companies increase ad spend as threat of recession subsides The Current 00:06:44 This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike. This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike. media, upfronts, digital, actor's strike, the current report, general motors, diversity, advertising, sony false full 13 401880c6-2737-44c2-a128-a595fd105969 The Current Report: The Guardian's Luis Romero on strategies to thrive in the digital age Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet.

To read the full stories included in this episode:

]]> Fri, 28 Jul 2023 21:10:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/july-28-2023-JPJgA4kY Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet.

To read the full stories included in this episode:

]]> The Current Report: The Guardian's Luis Romero on strategies to thrive in the digital age The Current 00:08:01 Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet. Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet. the guardian, the current report, svp, streaming, twitter, ai, luis romero false full 12 f02f7691-15ad-4f19-8135-f33e4cbaaa2c The Current Report: Impact of actors' and writers' strikes on advertising This week on The Current Report, we dive into how the writers' and actors' strikes, which have brought Hollywood to a halt, will impact the advertising market. Ilyse Liffreing and Travis Clark also break down how the strike will impact the shift from broadcast TV to streaming. Also, with Barbie premiering today, we look at how brands like Air Jordan, Blackberry, and Flamin' Hot are having their moment on the big screen.

To read the full stories included in this episode:

  1. The perfect storm rattling Hollywood has major implications for advertisers: https://bit.ly/3K8DBxz
  2. Barbie unboxed: Brands are having their Hollywood moment: https://bit.ly/3K8DDWd
  3. You can thank the American retail consumer for the soft landing: https://bit.ly/43vEkzH
  4. Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources: https://bit.ly/44W41uq
]]> Fri, 21 Jul 2023 16:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/july-21-2023-Mh_Ch7HJ This week on The Current Report, we dive into how the writers' and actors' strikes, which have brought Hollywood to a halt, will impact the advertising market. Ilyse Liffreing and Travis Clark also break down how the strike will impact the shift from broadcast TV to streaming. Also, with Barbie premiering today, we look at how brands like Air Jordan, Blackberry, and Flamin' Hot are having their moment on the big screen.

To read the full stories included in this episode:

  1. The perfect storm rattling Hollywood has major implications for advertisers: https://bit.ly/3K8DBxz
  2. Barbie unboxed: Brands are having their Hollywood moment: https://bit.ly/3K8DDWd
  3. You can thank the American retail consumer for the soft landing: https://bit.ly/43vEkzH
  4. Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources: https://bit.ly/44W41uq
]]> The Current Report: Impact of actors' and writers' strikes on advertising The Current 00:06:12 This week on The Current Report, we dive into how the writers' and actors' strikes, which have brought Hollywood to a halt, will impact the advertising market. Ilyse Liffreing and Travis Clark also break down how the strike will impact the shift from broadcast TV to streaming. Also, with Barbie premiering today, we look at how brands like Air Jordan, Blackberry, and Flamin' Hot are having their moment on the big screen. This week on The Current Report, we dive into how the writers' and actors' strikes, which have brought Hollywood to a halt, will impact the advertising market. Ilyse Liffreing and Travis Clark also break down how the strike will impact the shift from broadcast TV to streaming. Also, with Barbie premiering today, we look at how brands like Air Jordan, Blackberry, and Flamin' Hot are having their moment on the big screen. false full 11 679acd8b-f816-4730-98f2-5e5cbb5d2ec0 The Current Report: What brands and marketers should know about Threads This week on The Current Report, our own Damian Fowler and Travis Clark discuss what marketers should know about the arrival of Meta-owned app Threads. Plus, the programmatic supply chain is causing advertisers to reflect on where their ad impressions are being served. Next, we review updates in Microsoft’s potential acquisition of video game company Activision Blizzard, and in streaming news, we explore Animayhem, Hulu's new anime hub.

To read the full stories included in this episode: 

  1. What marketers should know about threads: https://bit.ly/3JVM5I6
  2. Do you know where your ad impressions are being served? https://bit.ly/3PVXprI
  3. Microsoft wins FTC fight to buy Activision Blizzard: https://bit.ly/44qQLxM
  4. Hulu Launches Adult Animation, Anime Hub Animayhem: https://bit.ly/3Oec4gA
]]> Fri, 14 Jul 2023 15:10:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/july-14-2023-H2ZUHGWs This week on The Current Report, our own Damian Fowler and Travis Clark discuss what marketers should know about the arrival of Meta-owned app Threads. Plus, the programmatic supply chain is causing advertisers to reflect on where their ad impressions are being served. Next, we review updates in Microsoft’s potential acquisition of video game company Activision Blizzard, and in streaming news, we explore Animayhem, Hulu's new anime hub.

To read the full stories included in this episode: 

  1. What marketers should know about threads: https://bit.ly/3JVM5I6
  2. Do you know where your ad impressions are being served? https://bit.ly/3PVXprI
  3. Microsoft wins FTC fight to buy Activision Blizzard: https://bit.ly/44qQLxM
  4. Hulu Launches Adult Animation, Anime Hub Animayhem: https://bit.ly/3Oec4gA
]]> The Current Report: What brands and marketers should know about Threads The Current 00:06:02 This week on The Current Report, our own Damian Fowler and Travis Clark discuss what marketers should know about the arrival of Meta-owned app Threads. Plus, the programmatic supply chain is causing advertisers to reflect on where their ad impressions are being served. Next, we review updates in Microsoft’s potential acquisition of video game company Activision Blizzard, and in streaming news, we explore Animayhem, Hulu's new anime hub. This week on The Current Report, our own Damian Fowler and Travis Clark discuss what marketers should know about the arrival of Meta-owned app Threads. Plus, the programmatic supply chain is causing advertisers to reflect on where their ad impressions are being served. Next, we review updates in Microsoft’s potential acquisition of video game company Activision Blizzard, and in streaming news, we explore Animayhem, Hulu's new anime hub. microsoft, hulu, threads, the current report, activision blizzard, marketing, advertising false full 10 53f9ff79-7160-4778-92fb-053a04879465 The Current Report: Advertisers get innovative ahead of the 2023 Women's World Cup The Fifa Women's World Cup kicks off July 20, 2023 and advertisers are keen to be a part of the action. The Current's Emma Shepherd reports on the growing interest in the global event. Plus, Damian Fowler breaks down how Warner Bros. Discovery is licensing shows like Insecure and Band of Brothers to Netflix.

To read the full stories included in this episode:

  1. FIFA Women’s World Cup 2023: unveiling squeezeback ads, sold-out ad space, and Optus Sport’s broadcasting strategy: https://www.thecurrent.com/fifa-womens-world-cup-2023--ads-sports-broadcasting-streaming
  2. Streaming wars no more: Media companies play nice with content to compete: https://www.thecurrent.com/streaming-platforms-content-subscribers-advertising
  3. Netflix to revamp advertising strategy to lure brands and boost revenues: https://www.ft.com/content/dc79eecf-ed3c-486a-8b89-60c67b6ff10a
]]> Fri, 7 Jul 2023 15:45:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/july-7-2023-WmFpBSE6 The Fifa Women's World Cup kicks off July 20, 2023 and advertisers are keen to be a part of the action. The Current's Emma Shepherd reports on the growing interest in the global event. Plus, Damian Fowler breaks down how Warner Bros. Discovery is licensing shows like Insecure and Band of Brothers to Netflix.

To read the full stories included in this episode:

  1. FIFA Women’s World Cup 2023: unveiling squeezeback ads, sold-out ad space, and Optus Sport’s broadcasting strategy: https://www.thecurrent.com/fifa-womens-world-cup-2023--ads-sports-broadcasting-streaming
  2. Streaming wars no more: Media companies play nice with content to compete: https://www.thecurrent.com/streaming-platforms-content-subscribers-advertising
  3. Netflix to revamp advertising strategy to lure brands and boost revenues: https://www.ft.com/content/dc79eecf-ed3c-486a-8b89-60c67b6ff10a
]]> The Current Report: Advertisers get innovative ahead of the 2023 Women's World Cup The Current 00:07:36 The Fifa Women's World Cup kicks off July 20, 2023 and advertisers are keen to be a part of the action. The Current's Emma Shepherd reports on the growing interest in the global event. Plus, Damian Fowler breaks down how Warner Bros. Discovery is licensing shows like Insecure and Band of Brothers to Netflix. The Fifa Women's World Cup kicks off July 20, 2023 and advertisers are keen to be a part of the action. The Current's Emma Shepherd reports on the growing interest in the global event. Plus, Damian Fowler breaks down how Warner Bros. Discovery is licensing shows like Insecure and Band of Brothers to Netflix. netflix, the current report, streaming, marketing, fifa, advertising false full 9 0dbf7356-1702-4ddd-91d9-13ed260a2caa The Current Report: Video games provide diverse opportunities for marketers On this edition of The Current Report, Damian Fowler and Travis Clark explore why video games are an essential medium for brands to consider in their marketing strategy. Plus, a report in the Wall Street Journal alleges that Google violated its promised standards and Warner Bros. Discovery may add live programming from CNN to its Max streaming service later this year. 

To read the full stories included in this episode:
 

  1. Tubi reaching new heights after Super Bowl ad: https://www.thecurrent.com/fast-platforms-tubi-are-streaming
  2. Opportunities for advertising in the gaming space: https://www.thecurrent.com/cannes-lions-video-games-advertising-brands
  3. Google accused of violating it's own standards: bit.ly/4344FEG
  4. Warner Bros. Discovery may add CNN to MAX service: bloom.bg/3XxQ8zZ
]]> Fri, 30 Jun 2023 13:45:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/june-30-2023-011i_r2N On this edition of The Current Report, Damian Fowler and Travis Clark explore why video games are an essential medium for brands to consider in their marketing strategy. Plus, a report in the Wall Street Journal alleges that Google violated its promised standards and Warner Bros. Discovery may add live programming from CNN to its Max streaming service later this year. 

To read the full stories included in this episode:
 

  1. Tubi reaching new heights after Super Bowl ad: https://www.thecurrent.com/fast-platforms-tubi-are-streaming
  2. Opportunities for advertising in the gaming space: https://www.thecurrent.com/cannes-lions-video-games-advertising-brands
  3. Google accused of violating it's own standards: bit.ly/4344FEG
  4. Warner Bros. Discovery may add CNN to MAX service: bloom.bg/3XxQ8zZ
]]> The Current Report: Video games provide diverse opportunities for marketers The Current 00:06:27 On this edition of The Current Report, Damian Fowler and Travis Clark explore why video games are an essential medium for brands to consider in their marketing strategy. Plus, a report in the Wall Street Journal alleges that Google violated its promised standards and Warner Bros. Discovery may add live programming from CNN to its Max streaming service later this year. On this edition of The Current Report, Damian Fowler and Travis Clark explore why video games are an essential medium for brands to consider in their marketing strategy. Plus, a report in the Wall Street Journal alleges that Google violated its promised standards and Warner Bros. Discovery may add live programming from CNN to its Max streaming service later this year. tubi, gaming, cnn, the current report, google, marketing, advertising false full 8 419c2139-c1e6-4289-8195-ffc3eb67468c The Current Report: GALE's Winston Binch on brand innovation and the evolution of Cannes Lions The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match between Elon Musk and Mark Zuckerberg.

To read the full stories included in this episode: 

  1. Albertsons Proposes ad metrics standards https://bit.ly/3PrFyZf
  2. Mark Zuckerberg “accepts” Musk’s fight challenge https://bit.ly/3NKwgqb
]]> Fri, 23 Jun 2023 15:10:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/june-23-2023-e_Lt9JKo The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match between Elon Musk and Mark Zuckerberg.

To read the full stories included in this episode: 

  1. Albertsons Proposes ad metrics standards https://bit.ly/3PrFyZf
  2. Mark Zuckerberg “accepts” Musk’s fight challenge https://bit.ly/3NKwgqb
]]> The Current Report: GALE's Winston Binch on brand innovation and the evolution of Cannes Lions The Current 00:09:55 The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match between Elon Musk and Mark Zuckerberg. The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match between Elon Musk and Mark Zuckerberg. media, winston binch, cannes lions, the current report, advertising, tech, gale false full 7 f3e124a1-9e2a-4228-a423-c3a52fd1a240 The Current Report: Pereira O'Dell's Mona Gonzalez on top trends, campaigns emerging at Cannes Lions Today on The Current Report, Pereira O'Dell's chief growth officer Mona Gonzalez talks about why she thinks purpose driven work is standing out as some of the top ad campaigns at Cannes Lions. Plus Gannett sues Google, alleging it holds a monopoly on the advertising market and Wieden&Kennedy wins big in the new gaming category at Cannes.

To read the full stories included in this episode:

  1. Gannett Sues Google, Accusing It of Dominating the Ad Market https://www.nytimes.com/2023/06/20/business/media/gannett-google-lawsuit.html
  2. Cannes Lions: NBCUniversal Expands One Platform Digital Ad System Through Alliances With European, Asian Broadcasters https://variety.com/2023/tv/news/nbcuniversal-one-platform-digital-ad-system-1235648879/

 

]]> Thu, 22 Jun 2023 10:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/june-22-2023-EaNsXj6r Today on The Current Report, Pereira O'Dell's chief growth officer Mona Gonzalez talks about why she thinks purpose driven work is standing out as some of the top ad campaigns at Cannes Lions. Plus Gannett sues Google, alleging it holds a monopoly on the advertising market and Wieden&Kennedy wins big in the new gaming category at Cannes.

To read the full stories included in this episode:

  1. Gannett Sues Google, Accusing It of Dominating the Ad Market https://www.nytimes.com/2023/06/20/business/media/gannett-google-lawsuit.html
  2. Cannes Lions: NBCUniversal Expands One Platform Digital Ad System Through Alliances With European, Asian Broadcasters https://variety.com/2023/tv/news/nbcuniversal-one-platform-digital-ad-system-1235648879/

 

]]> The Current Report: Pereira O'Dell's Mona Gonzalez on top trends, campaigns emerging at Cannes Lions The Current 00:09:13 Today on The Current Report, Pereira O'Dell's chief growth officer Mona Gonzalez talks about why she thinks purpose driven work is standing out as some of the top ad campaigns at Cannes Lions. Plus Gannett sues Google, alleging it holds a monopoly on the advertising market and Wieden&Kennedy wins big in the new gaming category at Cannes. Today on The Current Report, Pereira O'Dell's chief growth officer Mona Gonzalez talks about why she thinks purpose driven work is standing out as some of the top ad campaigns at Cannes Lions. Plus Gannett sues Google, alleging it holds a monopoly on the advertising market and Wieden&Kennedy wins big in the new gaming category at Cannes. pereira o'dell, the current report, cannes lion, cco, advertising false full 6 fa0a5540-7453-4486-9f5e-328851345edf The Current Report: Spotify's Rak Patel on Storytelling at Cannes Lions The Current is back on the beach at Cannes Lions International Festival of Creativity to give a look into the top talks from the first day of the festival. Plus Spotify's head of sales in EMEA, Rak Patel, joins the show to talk about creativity and brand connection.

To read the full stories included in this episode:

  1. The Black Lives Matter movement helped drive advertisers’ DEI efforts. How far have we come? https://bit.ly/44dsWcx
  2. Bud Light's Struggles Have Been a ‘wake-up call,’ says AB InBev CMO at Cannes https://bit.ly/3qJOIpC
  3. Omnicom Group to Debut Tool Using Generative AI for Advertising Employees https://bit.ly/46pNBfk
]]> Wed, 21 Jun 2023 12:30:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/june-21-2023-5088Iz3U The Current is back on the beach at Cannes Lions International Festival of Creativity to give a look into the top talks from the first day of the festival. Plus Spotify's head of sales in EMEA, Rak Patel, joins the show to talk about creativity and brand connection.

To read the full stories included in this episode:

  1. The Black Lives Matter movement helped drive advertisers’ DEI efforts. How far have we come? https://bit.ly/44dsWcx
  2. Bud Light's Struggles Have Been a ‘wake-up call,’ says AB InBev CMO at Cannes https://bit.ly/3qJOIpC
  3. Omnicom Group to Debut Tool Using Generative AI for Advertising Employees https://bit.ly/46pNBfk
]]> The Current Report: Spotify's Rak Patel on Storytelling at Cannes Lions The Current 00:07:54 The Current is back on the beach at Cannes Lions International Festival of Creativity to give a look into the top talks from the first day of the festival. Plus Spotify's head of sales in EMEA, Rak Patel, joins the show to talk about creativity and brand connection. The Current is back on the beach at Cannes Lions International Festival of Creativity to give a look into the top talks from the first day of the festival. Plus Spotify's head of sales in EMEA, Rak Patel, joins the show to talk about creativity and brand connection. cmo, spotify, cannes lion, ai, advertising false full 5 5524f269-6378-44a0-9b3a-58cb2d331abf The Current Report: Spark Foundry's Sarah Kramer Live From Cannes Lions 2023 The Current is live from Cannes for this special edition of The Current Report. Damian Fowler speaks with Spark Foundry CEO Sarah Kramer about this year’s hottest trends at the advertising festival and what it means to be awarded with a lion.

To read the full stories included in this episode: 

  1. Cannes Lions at 70: The trends that will mark this anniversary year https://www.thecurrent.com/cannes-lions-trends-ai-diversity-creativity
  2. France makes high-profile push to be the A.I. hub of Europe setting up challenge to U.S., China  https://www.cnbc.com/2023/06/19/france-makes-push-to-be-europes-ai-hub-setting-up-us-challenge-.html
  3. Magna forecasts global ad market to continue growth as retail and social media accelerate  https://digiday.com/media/magna-forecasts-global-ad-market-to-continue-growth-as-retail-and-social-media-accelerate/#:~:text=IPG%27s%20Magna%20unit%20expects%20the,from%20%24805%20billion%20in%202022.
]]> Tue, 20 Jun 2023 14:40:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/june-20-2023-qFneP71J The Current is live from Cannes for this special edition of The Current Report. Damian Fowler speaks with Spark Foundry CEO Sarah Kramer about this year’s hottest trends at the advertising festival and what it means to be awarded with a lion.

To read the full stories included in this episode: 

  1. Cannes Lions at 70: The trends that will mark this anniversary year https://www.thecurrent.com/cannes-lions-trends-ai-diversity-creativity
  2. France makes high-profile push to be the A.I. hub of Europe setting up challenge to U.S., China  https://www.cnbc.com/2023/06/19/france-makes-push-to-be-europes-ai-hub-setting-up-us-challenge-.html
  3. Magna forecasts global ad market to continue growth as retail and social media accelerate  https://digiday.com/media/magna-forecasts-global-ad-market-to-continue-growth-as-retail-and-social-media-accelerate/#:~:text=IPG%27s%20Magna%20unit%20expects%20the,from%20%24805%20billion%20in%202022.
]]> The Current Report: Spark Foundry's Sarah Kramer Live From Cannes Lions 2023 The Current 00:06:30 The Current is live from Cannes for this special edition of The Current Report. Damian Fowler speaks with Spark Foundry CEO Sarah Kramer about this year’s hottest trends at the advertising festival and what it means to be awarded with a lion. The Current is live from Cannes for this special edition of The Current Report. Damian Fowler speaks with Spark Foundry CEO Sarah Kramer about this year’s hottest trends at the advertising festival and what it means to be awarded with a lion. foundry, cannes lions, ceo, the current report, diversity, ai, advertising false full 4 16a5e905-ad41-4fbc-a15e-f0b7a89617d1 The Current Report: 5 lessons 5 years after GDPR On this edition of The Current Report, Damian Fowler and Zac Wang go in-depth on lessons learned five years after Europe’s sweeping General Data Protection Regulation (GDPR) went into effect. Plus, Cannes Lions will kick off its International Festival of Creativity next week, and The Current will be on-the-ground all week to report on all the biggest trends from the annual advertising gala. 

To read the full stories included in this episode: 

  1. What will win a Lion? Our top creative picks https://www.thecurrent.com/cannes-lion-top-creative-advertising-marketing
  2. British advertising leaders on 5 lessons from 5 years of GDPR https://www.thecurrent.com/british-advertising-gdpr-ai-data-privacy
  3. EU commission files antitrust complaint against Google https://www.bloomberg.com/news/articles/2023-06-14/google-hit-with-eu-charge-sheet-over-ad-tech-dominance
  4. Beatles to release "new" AI-assisted song https://www.bbc.co.uk/news/entertainment-arts-65881813 
]]> Fri, 16 Jun 2023 15:50:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/june-16-2023-kpjYLHcG On this edition of The Current Report, Damian Fowler and Zac Wang go in-depth on lessons learned five years after Europe’s sweeping General Data Protection Regulation (GDPR) went into effect. Plus, Cannes Lions will kick off its International Festival of Creativity next week, and The Current will be on-the-ground all week to report on all the biggest trends from the annual advertising gala. 

To read the full stories included in this episode: 

  1. What will win a Lion? Our top creative picks https://www.thecurrent.com/cannes-lion-top-creative-advertising-marketing
  2. British advertising leaders on 5 lessons from 5 years of GDPR https://www.thecurrent.com/british-advertising-gdpr-ai-data-privacy
  3. EU commission files antitrust complaint against Google https://www.bloomberg.com/news/articles/2023-06-14/google-hit-with-eu-charge-sheet-over-ad-tech-dominance
  4. Beatles to release "new" AI-assisted song https://www.bbc.co.uk/news/entertainment-arts-65881813 
]]> The Current Report: 5 lessons 5 years after GDPR The Current 00:05:42 On this edition of The Current Report, Damian Fowler and Zac Wang go in-depth on lessons learned five years after Europe’s sweeping General Data Protection Regulation (GDPR) went into effect. Plus, Cannes Lions will kick off its International Festival of Creativity next week, and The Current will be on-the-ground all week to report on all the biggest trends from the annual advertising gala. On this edition of The Current Report, Damian Fowler and Zac Wang go in-depth on lessons learned five years after Europe’s sweeping General Data Protection Regulation (GDPR) went into effect. Plus, Cannes Lions will kick off its International Festival of Creativity next week, and The Current will be on-the-ground all week to report on all the biggest trends from the annual advertising gala. the current report, programmatic, gdpr, cannes lion, advertising false full 3 f81b3d1b-43ca-486f-98e0-5803b361ea1f The Current Report: Local news taps new tools to drive revenue The Current Report is a weekly round-up of what’s happening in the world of digital media. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down how local news publishers are looking for new ways to increase revenue. Plus, artificial intelligence (AI) is primed to be all the rage at Cannes this year, CNN CEO Chris Licht is booted following a bombshell story in The Atlantic, and the PGA and LIV merge.

To read the full stories included in this episode: 

  1. In a challenging media market, local news taps new tools to drive revenue https://www.thecurrent.com/media-market-news-revenue-advertising-journalism
  2. AI, ad efficiency, and transparency dominate the narrative at The Trade Desk’s Kokai launch event https://www.thecurrent.com/ai-advertising-data-retail-media-the-trade-desk-kokai
  3. CNN Chairman and CEO Chris Licht is out after a brief and tumultuous tenure https://www.cnn.com/2023/06/07/media/chris-licht-cnn
  4. PGA Tour, LIV Golf Agree to Merge https://www.wsj.com/sports/golf/pga-tour-liv-golf-merger-saudi-arabia-4414bd66?st=2m37t90af7ga6mn&reflink=desktopwebshare_permalink
]]> Fri, 9 Jun 2023 04:00:00 +0000 editorial@thecurrent.com (The Current) https://the-current-report.simplecast.com/episodes/june-9-2023-WimJ9Mbb The Current Report is a weekly round-up of what’s happening in the world of digital media. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down how local news publishers are looking for new ways to increase revenue. Plus, artificial intelligence (AI) is primed to be all the rage at Cannes this year, CNN CEO Chris Licht is booted following a bombshell story in The Atlantic, and the PGA and LIV merge.

To read the full stories included in this episode: 

  1. In a challenging media market, local news taps new tools to drive revenue https://www.thecurrent.com/media-market-news-revenue-advertising-journalism
  2. AI, ad efficiency, and transparency dominate the narrative at The Trade Desk’s Kokai launch event https://www.thecurrent.com/ai-advertising-data-retail-media-the-trade-desk-kokai
  3. CNN Chairman and CEO Chris Licht is out after a brief and tumultuous tenure https://www.cnn.com/2023/06/07/media/chris-licht-cnn
  4. PGA Tour, LIV Golf Agree to Merge https://www.wsj.com/sports/golf/pga-tour-liv-golf-merger-saudi-arabia-4414bd66?st=2m37t90af7ga6mn&reflink=desktopwebshare_permalink
]]> The Current Report: Local news taps new tools to drive revenue The Current 00:05:35 The Current Report is a weekly round-up of what’s happening in the world of digital media. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down how local news publishers are looking for new ways to increase revenue. Plus, artificial intelligence (AI) is primed to be all the rage at Cannes this year, CNN CEO Chris Licht is booted following a bombshell story in The Atlantic, and the PGA and LIV merge. The Current Report is a weekly round-up of what’s happening in the world of digital media. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down how local news publishers are looking for new ways to increase revenue. Plus, artificial intelligence (AI) is primed to be all the rage at Cannes this year, CNN CEO Chris Licht is booted following a bombshell story in The Atlantic, and the PGA and LIV merge. false full 2 29aca8dd-60cc-407b-aa4a-17c255593715 The Current Report: Max is latest example of streaming consolidation The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds.

To read the full stories included in this episode: 

  1. Disney+, Max, and now Paramount+: As streamers consolidate, advertisers see opportunity https://www.thecurrent.com/streamers-consolidate-advertisers-ctv-disney-max-paramount
  2. European retail brands pivot messaging, lean on retail media amid inflation worries and tech upheaval https://www.thecurrent.com/european-retail-brands-media-tech
  3. Reliance’s JioCinema breaks world record with free cricket streaming https://tcrn.ch/3MEGrL8
  4. AI executives warn its threat to humanity rivals ‘pandemics and nuclear war https://on.ft.com/42ipQCu

 

 

]]> Fri, 2 Jun 2023 10:00:00 +0000 editorial@thecurrent.com (Zac Wang, Chris Brooklier, Nick DeSantis, Wheaton Simis, Kat Vesce Lansbury, Damian Fowler) https://the-current-report.simplecast.com/episodes/june-2-2023-CKmOgGNH The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds.

To read the full stories included in this episode: 

  1. Disney+, Max, and now Paramount+: As streamers consolidate, advertisers see opportunity https://www.thecurrent.com/streamers-consolidate-advertisers-ctv-disney-max-paramount
  2. European retail brands pivot messaging, lean on retail media amid inflation worries and tech upheaval https://www.thecurrent.com/european-retail-brands-media-tech
  3. Reliance’s JioCinema breaks world record with free cricket streaming https://tcrn.ch/3MEGrL8
  4. AI executives warn its threat to humanity rivals ‘pandemics and nuclear war https://on.ft.com/42ipQCu

 

 

]]> The Current Report: Max is latest example of streaming consolidation Zac Wang, Chris Brooklier, Nick DeSantis, Wheaton Simis, Kat Vesce Lansbury, Damian Fowler 00:06:24 The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds. The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds. media, retail media, cmo, streaming tv, media news, advertising news, live sports streaming, marketing news, tv consolidation, brand, ctv, retail, connected tv, ai, live sports, advertising false full 1