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    <title>Marketplace Mechanics</title>
    <description>Interviews and insights with people creating two-sided marketplace businesses.
Building a marketplace is often described as building two startups at once. Accurately matching supply and demand is painstakingly hard, but when you get it right, it's magical. 
Marketplace Mechanics is hosted and created by James McAulay, the Co-Founder &amp;amp; CEO of Encore (encoremusicians.com) - a marketplace for booking outstanding live musicians.
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    <link>http://marketplacemechanics.com</link>
    <pubDate>Thu, 11 Apr 2019 19:55:18 +0000</pubDate>
    <lastBuildDate>Tue, 21 May 2019 22:00:06 +0000</lastBuildDate>
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      <title>Marketplace Mechanics</title>
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    <itunes:summary>Interviews and insights with people creating two-sided marketplace businesses.
Building a marketplace is often described as building two startups at once. Accurately matching supply and demand is painstakingly hard, but when you get it right, it's magical. 
Marketplace Mechanics is hosted and created by James McAulay, the Co-Founder &amp;amp; CEO of Encore (encoremusicians.com) - a marketplace for booking outstanding live musicians.
</itunes:summary>
    <itunes:author>James McAulay</itunes:author>
    <itunes:explicit>no</itunes:explicit>
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    <itunes:keywords>business, startups, entrepreneurship, marketplace</itunes:keywords>
    <itunes:owner>
      <itunes:name>James McAulay</itunes:name>
      <itunes:email>jddmcaulay@gmail.com</itunes:email>
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    <itunes:category text="Technology"/>
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      <title>Marketplace Mechanics #3 - Andrew Needham, HeadBox</title>
      <description>Welcome to the third episode of Marketplace Mechanics, the podcast that takes you behind the scenes of two-sided marketplaces and the people building them. 

In this episode, I speak with Andrew Needham, a serial entrepreneur and the Founder &amp; CEO of venue marketplace, HeadBox</description>
      <pubDate>Thu, 11 Apr 2019 19:55:18 +0000</pubDate>
      <author>jddmcaulay@gmail.com (James McAulay)</author>
      <link>https://marketplacemechanics.simplecast.com/episodes/marketplace-mechanics-3-andrew-needham-W5qSaYKj</link>
      <content:encoded>
        <![CDATA[<p>Welcome to the third episode of Marketplace Mechanics, the podcast that takes you behind the scenes of two-sided marketplaces and the people building them.</p>
<p>In this episode, I speak with Andrew Needham, a serial entrepreneur and the Founder &amp; CEO of venue marketplace, <a href="headbox.com">HeadBox</a>.</p>
<p>To subscribe to email updates for each episode, head to <a href="marketplacemechanics.com">marketplacemechanics.com</a><br />
Follow the show on Twitter <a href="https://twitter.com/marketplacepod">@marketplacepod</a> and follow James on Twitter <a href="https://twitter.com/thejamesmcaulay">@thejamesmcaulay</a></p>
<p>SHOW NOTES</p>
<p>1:55<br />
Interview Begins - what is HeadBox?</p>
<p>2:49<br />
What are the problems being solved by the HeadBox marketplace?<br />
How did people book venues before HeadBox?</p>
<p>4:25<br />
HeadBox Origin Story - where did the idea come from?</p>
<p>5:32<br />
What did the first few days and weeks of HeadBox look like?<br />
How did you get started?</p>
<p>9:25<br />
Who were the first hires, and how did they acquire supply and demand?</p>
<p>11:10<br />
After you had acquired your first 1000 venues - when did you switch on demand?<br />
How did you decide which channel was best for your marketplace?</p>
<p>15:15<br />
The importance of learning lessons about your customers yourself (the hard way) vs. offloading marketing to an agency</p>
<p>16:25<br />
The importance of learning in startups</p>
<p>18:40<br />
Manual processes behind the scenes (things that don't scale) when growing HeadBox</p>
<p>21:08<br />
SaaS-enabled marketplace - what the hell is a SaaS-enabled Marketplace?</p>
<p>22:05<br />
HeadBox as the first SaaS-Enabled Marketplace in the Venue Industry</p>
<p>24:40<br />
Spinning the 'flywheel' of growth by solving problems for customers and suppliers in tandem</p>
<p>26:20<br />
Where will HeadBox be 3 years from now? What does the future of booking a venue look like?</p>
<pre><code>30:25
Andrew's advice to people starting or building two-sided marketplaces

 34:09
 Outro  
</code></pre>
]]>
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      <itunes:title>Marketplace Mechanics #3 - Andrew Needham, HeadBox</itunes:title>
      <itunes:author>James McAulay</itunes:author>
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      <itunes:duration>00:35:29</itunes:duration>
      <itunes:summary>Welcome to the third episode of Marketplace Mechanics, the podcast that takes you behind the scenes of two-sided marketplaces and the people building them. 

In this episode, I speak with Andrew Needham, a serial entrepreneur and the Founder &amp; CEO of venue marketplace, HeadBox</itunes:summary>
      <itunes:subtitle>Welcome to the third episode of Marketplace Mechanics, the podcast that takes you behind the scenes of two-sided marketplaces and the people building them. 

In this episode, I speak with Andrew Needham, a serial entrepreneur and the Founder &amp; CEO of venue marketplace, HeadBox</itunes:subtitle>
      <itunes:keywords>headbox, business, venues, startups, james mcaulay, andrew needham, venue booking, entrepreneurship, events, startup, marketplace, marketplaces, eventprofs</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
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      <title>Marketplace Mechanics #2 – Jean-Michel Chalayer, LeSalon</title>
      <description>Welcome to the second ever episode of Marketplace Mechanics! In this episode, I speak with Jean-Michel Chalayer, the CEO of beauty marketplace, LeSalon. </description>
      <pubDate>Sun, 21 Oct 2018 08:00:00 +0000</pubDate>
      <author>jddmcaulay@gmail.com (James McAulay)</author>
      <link>https://marketplacemechanics.simplecast.com/episodes/marketplace-mechanics-2-jean-michel-26c884cd</link>
      <content:encoded>
        <![CDATA[<p><strong>Episode overview.</strong></p>
<p>2:02<br />
Interview Begins</p>
<p>3:16<br />
LeSalon's origin story and the problem being solved</p>
<p>4:50<br />
Is LeSalon the Uber for therapists?</p>
<p>5:32<br />
What did the first few months look like? How did you get started?</p>
<p>6:44<br />
How did you know when you had found the right co-founder? Were there any real signs you were a good match when you met?</p>
<p>8:20<br />
You've found your co-founder - what next? What does a typical day at early-stage LeSalon look like?</p>
<p>10:15<br />
The legendary LeSalon spreadsheet</p>
<p>13:25<br />
What are the criteria for therapists (suppliers) joining LeSalon? What makes a good therapist?</p>
<p>15:31<br />
Do you reject a lot of therapists?</p>
<p>17:02<br />
How do you approach trust? How do you help your customers get comfortable with a stranger entering their home to carry out beauty treatments?</p>
<p>18:11<br />
How do foster a sense of community on your marketplace?</p>
<p>22:55<br />
How is LeSalon better than the competition?</p>
<p>24:35<br />
How did you arrive at the business model? Has it changed since you started? And is it a similar model to competitors, or have you done something unique?</p>
<p>25:55<br />
Do you control the pricing on your platform?</p>
<p>29:20<br />
Do your suppliers try to take customers off the platform? (Disintermediation)</p>
<p>32:37<br />
What's your favourite part of building a two-sided marketplace?</p>
<p>34:30<br />
Biggest piece of advice you'd give to someone thinking about starting their own marketplace?</p>
]]>
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      <itunes:title>Marketplace Mechanics #2 – Jean-Michel Chalayer, LeSalon</itunes:title>
      <itunes:author>James McAulay</itunes:author>
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      <itunes:duration>00:36:55</itunes:duration>
      <itunes:summary>Welcome to the second ever episode of Marketplace Mechanics! In this episode, I speak with Jean-Michel Chalayer, the CEO of beauty marketplace, LeSalon. </itunes:summary>
      <itunes:subtitle>Welcome to the second ever episode of Marketplace Mechanics! In this episode, I speak with Jean-Michel Chalayer, the CEO of beauty marketplace, LeSalon. </itunes:subtitle>
      <itunes:keywords>lesalon, jean michel chalayer, business, startup, startups, james mcaulay, entrepreneurship, marketplace, marketplaces</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>2</itunes:episode>
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      <title>Marketplace Mechanics #1 – Daniel van Binsbergen, Lexoo</title>
      <description>I'm delighted to release the very first episode of Marketplace Mechanics! In this episode, I speak with Daniel van Binsbergen, the CEO of legal marketplace, Lexoo. </description>
      <pubDate>Fri, 11 Aug 2017 17:00:00 +0000</pubDate>
      <author>jddmcaulay@gmail.com (James McAulay)</author>
      <link>https://marketplacemechanics.simplecast.com/episodes/marketplace-mechanics-1-daniel-van-223a9b52</link>
      <content:encoded>
        <![CDATA[<p><strong>Episode overview.</strong></p>
<p>2:08<br />
Interview Begins</p>
<p>3:16<br />
First Week at Lexoo</p>
<p>4:00<br />
MVP of Lexoo</p>
<p>4:45<br />
First booking</p>
<p>5:20<br />
Customer acquisition</p>
<p>5:52<br />
How did you meet your co-founder?</p>
<p>6:29<br />
Supply and demand – which first?</p>
<p>7:37<br />
Balancing the needs of supply and demand</p>
<p>9:35<br />
Building the team</p>
<p>10:27<br />
International expansion</p>
<p>13:13<br />
Creating community<br />
(AirBnb, YunoJuno, Monzo)</p>
<p>15:19<br />
Competition</p>
<p>16:40<br />
Quoting Systems – Supplier Fatigue</p>
<p>16:15<br />
Pricing</p>
<p>19:40<br />
Business Model</p>
<p>20:54<br />
Commission</p>
<p>22:02<br />
Disintermediation</p>
<p>24:16<br />
Favourite part of building a marketplace?</p>
<p>25:53<br />
Why start a marketplace? Why not a legal firm?</p>
<p>27:08<br />
Fundraising for marketplaces vs SaaS businesses</p>
<p>28:38<br />
Tell me something about Lexoo that very few people know</p>
]]>
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      <itunes:title>Marketplace Mechanics #1 – Daniel van Binsbergen, Lexoo</itunes:title>
      <itunes:author>James McAulay</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/87dace/87dace63-1cc6-4db2-ab0e-475bbfeb4ba9/31886ba1-6a81-4b9c-acaa-72407e8023fc/1400x1400/1502471280artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:45</itunes:duration>
      <itunes:summary>I'm delighted to release the very first episode of Marketplace Mechanics! In this episode, I speak with Daniel van Binsbergen, the CEO of legal marketplace, Lexoo. </itunes:summary>
      <itunes:subtitle>I'm delighted to release the very first episode of Marketplace Mechanics! In this episode, I speak with Daniel van Binsbergen, the CEO of legal marketplace, Lexoo. </itunes:subtitle>
      <itunes:keywords>marketplaces, business, startups, entrepreneurship, lexoo, startup, james mcaulay, marketplace</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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