https://simplecast.com Below The Fold - Marketing & Advertising Show #1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition. Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter. Give us a follow and turn on notifications to stay informed and stay ahead. en Tue, 27 Jan 2026 14:20:00 +0000 Tue, 27 Jan 2026 14:20:11 +0000 https://belowthefoldpodcast.simplecast.com Below The Fold - Marketing & Advertising Show https://image.simplecastcdn.com/images/f0ee68c8-0e67-41a4-8135-527bc8fffa36/15d68f9c-d6b5-4ed6-860e-b4146bd44d2a/3000x3000/profile-20pictures-04.jpg?aid=rss_feed https://belowthefoldpodcast.simplecast.com episodic #1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition. Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter. Give us a follow and turn on notifications to stay informed and stay ahead. Ibrahim Jabri false https://feeds.simplecast.com/M_0Wl0c1 advertising, analytics, artificial intelligence, brand marketing, business, digital marketing, ecommerce, marketing, performance marketing, social media, branding, marketing strategy, ai, entrepreneur Ibrahim Jabri ibrahimjabri@cosmiklabs.com debb7d70-6842-4810-959d-db3278f029a5 What Actually Works in Hospitality Marketing with Majd Fakhry  

💡 What we explore:
• Why hospitality marketing needs a different playbook
• The role of creators and UGC in driving real demand
• How to measure success beyond likes and views
• Bridging online marketing with offline footfall
• Performance marketing strategies that convert
• Common mistakes restaurants make when scaling

Whether you’re a restaurant owner, marketer, or agency working with hospitality brands, this episode offers clear, actionable lessons you can apply immediately.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Tue, 27 Jan 2026 14:20:00 +0000 ibrahimjabri@cosmiklabs.com (Majd Fakhry, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/what-actually-works-in-hospitality-marketing-with-majd-fakhry-tEY5jh1Q  

💡 What we explore:
• Why hospitality marketing needs a different playbook
• The role of creators and UGC in driving real demand
• How to measure success beyond likes and views
• Bridging online marketing with offline footfall
• Performance marketing strategies that convert
• Common mistakes restaurants make when scaling

Whether you’re a restaurant owner, marketer, or agency working with hospitality brands, this episode offers clear, actionable lessons you can apply immediately.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> What Actually Works in Hospitality Marketing with Majd Fakhry Majd Fakhry, Ibrahim Jabri 00:41:10 Hospitality marketing isn’t just about pretty food shots anymore. In this episode of Below the Fold, we sit down with Majd Fakhry, a growth-driven digital marketer working deep in the hospitality space, to unpack what really moves the needle for restaurants and F&B brands today. From creator-led content and UGC to performance marketing, data-driven decisions, and tracking offline footfall, Majd shares real, on-the-ground insights from running campaigns in one of the most competitive industries out there. Hospitality marketing isn’t just about pretty food shots anymore. In this episode of Below the Fold, we sit down with Majd Fakhry, a growth-driven digital marketer working deep in the hospitality space, to unpack what really moves the needle for restaurants and F&B brands today. From creator-led content and UGC to performance marketing, data-driven decisions, and tracking offline footfall, Majd shares real, on-the-ground insights from running campaigns in one of the most competitive industries out there. marketing roi hospitality, digital marketing for restaurants, f&b marketing, hospitality marketing, food and beverage marketing, ugc marketing hospitality, mena hospitality, customer acquisition f&b, dubai hospitality marketing, hospitality growth, majd fakhry, restaurant growth strategies, below the fold podcast, restaurant advertising, hospitality trends 2025, restaurant marketing, footfall marketing, offline to online marketing, creator marketing for restaurants, hospitality campaigns, performance marketing hospitality, hospitality branding false full 83 5e34f23d-5f34-4a40-bfc2-26da78bd91ed The Culture of Being You in Dubai | Saleh Al Breiki 💡 What we explore:

  • How Dubai’s culture empowers self-expression
  • The rise of authenticity in the creator space
  • Representation and the power of telling your own story
  • Why vulnerability builds trust and belonging
  • Balancing personal identity with public influence

 

Whether you’re a creator, a cultural contributor, or someone trying to live more authentically this episode will give you a new lens on what “being you” really means in Dubai today.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Tue, 9 Dec 2025 14:00:00 +0000 ibrahimjabri@cosmiklabs.com (Saleh AlBreiki, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/identity-influence-owning-your-voice-with-saleh-albreiki-EWU_9H_7 💡 What we explore:

  • How Dubai’s culture empowers self-expression
  • The rise of authenticity in the creator space
  • Representation and the power of telling your own story
  • Why vulnerability builds trust and belonging
  • Balancing personal identity with public influence

 

Whether you’re a creator, a cultural contributor, or someone trying to live more authentically this episode will give you a new lens on what “being you” really means in Dubai today.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> The Culture of Being You in Dubai | Saleh Al Breiki Saleh AlBreiki, Ibrahim Jabri 00:57:02 What does it mean to truly belong in one of the world’s most diverse cities? In this episode of Below the Fold, we sit down with Saleh Al Breiki, Emirati creator, storyteller, and community advocate for a powerful conversation on identity, culture, and authenticity in Dubai. From embracing individuality to challenging stereotypes, Saleh opens up about the responsibility of having a platform, the rise of creative culture in the UAE, and why our differences build stronger communities. What does it mean to truly belong in one of the world’s most diverse cities? In this episode of Below the Fold, we sit down with Saleh Al Breiki, Emirati creator, storyteller, and community advocate for a powerful conversation on identity, culture, and authenticity in Dubai. From embracing individuality to challenging stereotypes, Saleh opens up about the responsibility of having a platform, the rise of creative culture in the UAE, and why our differences build stronger communities. middle east culture, mena podcast, personal branding, dubai creatives, vulnerability, creative community uae, cultural identity, community building, creator economy mena, authenticity, storytelling, self expression, uae creators, identity in dubai, influence in dubai, below the fold podcast, purpose driven influence, digital storytelling, belonging, representation, dubai culture, real conversations, saleh albreiki false full 82 9d97bb0f-1051-452a-8f54-253999a1a7dc Video Strategy That Converts in 2025 with Reim El Houni 🎙️ Topics We Cover:

• Why great content isn’t about perfection it’s about clarity and consistency
• How creators can build confidence and improve their on-camera presence
• What brands must understand about video in 2025
• Why “done is better than perfect” is the creator’s biggest advantage
• The content formats that actually convert in today’s attention economy
• The future of creator-led production in the region

If you’re a creator, marketer, or brand leader trying to master video, this episode is a masterclass from one of Dubai’s top media minds.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> Tue, 18 Nov 2025 15:07:24 +0000 ibrahimjabri@cosmiklabs.com (Reim El Houni, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/video-strategy-that-converts-in-2025-with-reim-el-houni-1TsN6et1 🎙️ Topics We Cover:

• Why great content isn’t about perfection it’s about clarity and consistency
• How creators can build confidence and improve their on-camera presence
• What brands must understand about video in 2025
• Why “done is better than perfect” is the creator’s biggest advantage
• The content formats that actually convert in today’s attention economy
• The future of creator-led production in the region

If you’re a creator, marketer, or brand leader trying to master video, this episode is a masterclass from one of Dubai’s top media minds.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Video Strategy That Converts in 2025 with Reim El Houni Reim El Houni, Ibrahim Jabri 00:38:39 In this episode of Below the Fold, we sit down with Reim El Houni, award-winning producer, media strategist, and CEO of Ti22 Films and Dubai ON Demand to unpack the real mechanics of modern content creation. Reim has spent over 20 years shaping the region’s media landscape. From producing for major broadcasters to building a creator-first production ecosystem in Dubai, she’s seen the full evolution of how brands and creators can work smarter, not louder. In this conversation, she breaks down everything from on-camera confidence to production workflows, storytelling, and what brands misunderstand most about video content today. In this episode of Below the Fold, we sit down with Reim El Houni, award-winning producer, media strategist, and CEO of Ti22 Films and Dubai ON Demand to unpack the real mechanics of modern content creation. Reim has spent over 20 years shaping the region’s media landscape. From producing for major broadcasters to building a creator-first production ecosystem in Dubai, she’s seen the full evolution of how brands and creators can work smarter, not louder. In this conversation, she breaks down everything from on-camera confidence to production workflows, storytelling, and what brands misunderstand most about video content today. social media strategy, video content 2025, ti22 films, media production, uae creators, dubai content creation, podcast mena, marketing trends 2025, creator strategy 2025, brand building, content marketing 2025, creator growth, brand storytelling, reim el houni, dubai on demand false full 81 68355e87-2da7-4456-b06f-0829c27cbe5b Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2) 💡 In this episode:
• The future of publishing and storytelling in the Middle East
• How AI and podcasting are transforming modern media
• What brands get wrong about cultural storytelling
• The importance of authenticity in a digital-first world

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Mon, 10 Nov 2025 13:00:00 +0000 ibrahimjabri@cosmiklabs.com (Richard Fitzgerald, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/building-lovin-dubai-the-future-of-digital-publishing-with-richard-fitzgerald-part-2-o_D0xAaz 💡 In this episode:
• The future of publishing and storytelling in the Middle East
• How AI and podcasting are transforming modern media
• What brands get wrong about cultural storytelling
• The importance of authenticity in a digital-first world

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2) Richard Fitzgerald, Ibrahim Jabri 00:25:04 In Part 2, the conversation with Richard Fitzgerald dives into the heart of culture, storytelling, and the next era of media in MENA. From the rise of podcasting and AI-driven publishing to the cultural impact of content creation in the region, Richard breaks down what it takes to stay relevant, build trust, and create meaningful narratives in the age of automation and short attention spans. In Part 2, the conversation with Richard Fitzgerald dives into the heart of culture, storytelling, and the next era of media in MENA. From the rise of podcasting and AI-driven publishing to the cultural impact of content creation in the region, Richard breaks down what it takes to stay relevant, build trust, and create meaningful narratives in the age of automation and short attention spans. business in dubai, social media growth, الابتكار_في_الإعلام, founder stories, الإعلام_في_الإمارات, creator economy, content creation, mena creators, رواية_القصص, اوغستس_ميديا, media insights, media leadership, mena business, community building, صناعة_المحتوى, لوڤن_دبي, storytelling, استراتيجية_التسويق, modern journalism, الإعلام_في_الشرق_الأوسط, digital media, richard fitzgerald, podcasting, regional media, الإعلام_الحديث, digital publishing, الشركات_الناشئة, media innovation, media transformation, lovin dubai, ريتشارد_فيتزجيرالد, publishing trends, البودكاست, الاقتصاد_الإبداعي, entrepreneurship, الإعلام_الرقمي, media in mena, middle east startups, التحول_الرقمي, content marketing, marketing podcast, رواد_الأعمال_في_دبي, marketing strategy, التسويق_الرقمي, startup journey, brand building, بناء_العلامة_التجارية, ai in media, augustus media, media industry false full 80 fd1decdf-7300-4126-ae20-9c2a25e56219 Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1) In this episode:
• How Richard built Lovin Dubai into a regional media powerhouse
• The shift from print to social-first journalism
• The changing economics of content and ad revenue
• How media brands are building loyalty beyond the algorithm

🎧 Listen now to learn how media, brand storytelling, and community-driven content are reshaping the future of publishing.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Thu, 30 Oct 2025 15:40:15 +0000 ibrahimjabri@cosmiklabs.com (Richard Fitzgerald, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/building-lovin-dubai-the-future-of-digital-publishing-with-richard-fitzgerald-part-1-oPj8faum In this episode:
• How Richard built Lovin Dubai into a regional media powerhouse
• The shift from print to social-first journalism
• The changing economics of content and ad revenue
• How media brands are building loyalty beyond the algorithm

🎧 Listen now to learn how media, brand storytelling, and community-driven content are reshaping the future of publishing.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1) Richard Fitzgerald, Ibrahim Jabri 00:28:31 In Part 1 of this episode, Ibrahim sits down with Richard Fitzgerald, CEO of Augustus Media and founder of Lovin Dubai, to unpack the evolution of digital publishing and how he built one of the Middle East’s most influential media brands. Richard shares his journey from traditional advertising into digital-first storytelling, offering a rare look inside the economics, culture, and strategy behind successful modern media in MENA. In Part 1 of this episode, Ibrahim sits down with Richard Fitzgerald, CEO of Augustus Media and founder of Lovin Dubai, to unpack the evolution of digital publishing and how he built one of the Middle East’s most influential media brands. Richard shares his journey from traditional advertising into digital-first storytelling, offering a rare look inside the economics, culture, and strategy behind successful modern media in MENA. business in dubai, social media growth, الابتكار_في_الإعلام, founder stories, الإعلام_في_الإمارات, creator economy, content creation, mena creators, رواية_القصص, اوغستس_ميديا, media insights, media leadership, mena business, community building, صناعة_المحتوى, لوڤن_دبي, storytelling, استراتيجية_التسويق, modern journalism, الإعلام_في_الشرق_الأوسط, digital media, richard fitzgerald, podcasting, regional media, الإعلام_الحديث, digital publishing, الشركات_الناشئة, media innovation, media transformation, lovin dubai, ريتشارد_فيتزجيرالد, publishing trends, البودكاست, الاقتصاد_الإبداعي, entrepreneurship, الإعلام_الرقمي, media in mena, middle east startups, التحول_الرقمي, content marketing, marketing podcast, رواد_الأعمال_في_دبي, marketing strategy, التسويق_الرقمي, startup journey, brand building, بناء_العلامة_التجارية, ai in media, augustus media, media industry false full 79 3ed05778-d5cc-43f7-8a9a-376b68fc95b8 How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA In this episode, you’ll learn:
• Why podcasting is booming across the Middle East
• How conversational commerce and audio content intersect
• What brands can learn from the human side of storytelling
• How AI and automation are shaping the future of audio engagement
• Why authenticity and trust matter more than ever in brand voice

Whether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA.

🎧 Listen now to discover how brands are turning conversations into communities.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Tue, 14 Oct 2025 14:00:00 +0000 ibrahimjabri@cosmiklabs.com (Lama (Masri) Osman, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/how-podcasting-100xd-in-the-middle-east-lama-osman-on-the-rise-of-audio-in-mena-LTILWfaC In this episode, you’ll learn:
• Why podcasting is booming across the Middle East
• How conversational commerce and audio content intersect
• What brands can learn from the human side of storytelling
• How AI and automation are shaping the future of audio engagement
• Why authenticity and trust matter more than ever in brand voice

Whether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA.

🎧 Listen now to discover how brands are turning conversations into communities.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA Lama (Masri) Osman, Ibrahim Jabri 00:38:11 Podcasting isn’t just growing in the Middle East. It’s exploding. In this episode of Below the Fold, host Ibrahim sits down with Lama Osman, Co-founder & CEO of Podheros, to unpack how audio has become one of the most powerful tools for brand storytelling and connection in MENA. From conversational AI to branded podcasts and WhatsApp channels, Lama shares her insights on what’s fueling the region’s audio revolution—and how brands can ride the wave. Podcasting isn’t just growing in the Middle East. It’s exploding. In this episode of Below the Fold, host Ibrahim sits down with Lama Osman, Co-founder & CEO of Podheros, to unpack how audio has become one of the most powerful tools for brand storytelling and connection in MENA. From conversational AI to branded podcasts and WhatsApp channels, Lama shares her insights on what’s fueling the region’s audio revolution—and how brands can ride the wave. conversational commerce, الذكاء_الاصطناعي_في_التسويق, التواصل_الرقمي, brand experience, whatsapp marketing, customer engagement, digital transformation, انفوبب, بناء_الثقة_مع_المستهلكين, branded podcasts, podcast industry mena, infobip, omnichannel communication, podcasting in mena, podcast growth mena, التسويق_بالصوت, digital innovation mena, تسويق_البودكاست, نمو_البودكاست_في_الشرق_الأوسط, البودكاست, voice marketing, التحول_الرقمي, رواية_القصص_للشركات, بودكاست_الشرق_الأوسط, audio revolution, تجارب_العلامة_التجارية, المحتوى_السمعي, قنوات_واتساب, conversational ai, صوت_العلامة_التجارية, lama osman, marketing in the middle east, لمة_عثمان, التسويق_في_الإمارات, marketing automation, human connection in marketing, audio marketing, brand storytelling, podcast strategy, middle east podcast growth, التجارة_المحادثية, audio trends 2025, ai in marketing false full 78 3fa52ad4-fb47-49a2-aabd-0f557ff681ec The Founder’s Journey Behind Koita Milk with Mustafa Koita In this episode, you’ll learn:

• How Koita Milk grew without outside funding
• Why persistence beats perfect plans in the startup journey
• The grassroots marketing tactics that won over customers
• Lessons in scaling FMCG brands across borders
• Why authenticity matters more than ever in consumer trust
 

If you’re an entrepreneur, brand builder, or just curious about what it really takes to grow against the odds—this episode is for you.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Tue, 16 Sep 2025 13:36:15 +0000 ibrahimjabri@cosmiklabs.com (Mustafa Koita, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/the-founders-journey-behind-koita-milk-with-mustafa-koita-Ms5BYrdz In this episode, you’ll learn:

• How Koita Milk grew without outside funding
• Why persistence beats perfect plans in the startup journey
• The grassroots marketing tactics that won over customers
• Lessons in scaling FMCG brands across borders
• Why authenticity matters more than ever in consumer trust
 

If you’re an entrepreneur, brand builder, or just curious about what it really takes to grow against the odds—this episode is for you.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> The Founder’s Journey Behind Koita Milk with Mustafa Koita Mustafa Koita, Ibrahim Jabri 00:38:25 What does it take to build a brand from scratch—with no investors and no shortcuts? In this episode of Below the Fold, we sit down with Mustafa Koita, founder of Koita Milk, to explore his remarkable journey from defense to dairy. From bootstrapping with his life savings to scaling into 9 countries, Mustafa’s story is packed with lessons in persistence, creativity, and staying true to quality. What does it take to build a brand from scratch—with no investors and no shortcuts? In this episode of Below the Fold, we sit down with Mustafa Koita, founder of Koita Milk, to explore his remarkable journey from defense to dairy. From bootstrapping with his life savings to scaling into 9 countries, Mustafa’s story is packed with lessons in persistence, creativity, and staying true to quality. founder stories, startup storytelling, fmcg, bootstrapped startup, middle east founders, brand strategy, consumer trust, ثقة_المستهلك, scaling a brand, صناعة_الألبان, startup growth, رواد_الأعمال, koita milk, food and beverage innovation, نجاح_الشركات_الناشئة, مصطفى_كويتا, استراتيجية_العلامة_التجارية, business inspiration, بودكاست_رواد_الأعمال, حليب_كويتا, الشركات_الناشئة, building without investors, founder journey, founder lessons, entrepreneurship, ريادة_الأعمال_في_الإمارات, التجارة_في_الشرق_الأوسط, business in mena, healthy food brands, fmcg marketing, consumer goods, mena entrepreneurship, organic milk, dubai startups, النمو_الرقمي, startup resilience, startup success, uae startups, رحلة_رائد_الأعمال, الابتكار_في_الأغذية, dairy industry, brand building, بناء_العلامة_التجارية, retail expansion, الشركات_الناشئة_في_دبي, العلامات_التجارية_الصحية, founder podcast false full 77 ed18c7ad-7fd1-4575-acc7-49a0af085761 Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi Topics Covered:
  • The rise of business messaging and why it’s changing customer behavior
  • WhatsApp vs. WeChat vs. Messenger — the battle for consumer attention
  • How conversational AI is transforming customer care, sales, and marketing
  • AI agents vs. chatbots — what businesses need to know in 2025
  • Why marketers must rethink attribution, automation, and personalization

If you want to understand the future of customer engagement and how messaging + AI are redefining marketing, this episode is for you.

🎧 Listen now on Spotify, Apple Podcasts, and all major audio platforms.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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]]> Thu, 4 Sep 2025 15:00:00 +0000 ibrahimjabri@cosmiklabs.com (Deepesh Trivedi, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/business-messaging-automation-ai-and-conversational-commerce-with-deepesh-trivedi-mRLhRnBT Topics Covered:
  • The rise of business messaging and why it’s changing customer behavior
  • WhatsApp vs. WeChat vs. Messenger — the battle for consumer attention
  • How conversational AI is transforming customer care, sales, and marketing
  • AI agents vs. chatbots — what businesses need to know in 2025
  • Why marketers must rethink attribution, automation, and personalization

If you want to understand the future of customer engagement and how messaging + AI are redefining marketing, this episode is for you.

🎧 Listen now on Spotify, Apple Podcasts, and all major audio platforms.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi Deepesh Trivedi, Ibrahim Jabri 00:36:19 In this episode of Below the Fold, we sit down with Deepesh Trivedi, CEO of UIB.ai and former Meta & WhatsApp leader, to unpack how business messaging, conversational AI, and WhatsApp marketing are reshaping customer experience and brand growth in 2025. From his 15+ years at Meta, helping scale WhatsApp Business across APAC, to leading UIB.ai’s conversational AI platform, Deepesh shares insider insights on AI-powered messaging, multi-channel commerce, and how brands can win with automation. In this episode of Below the Fold, we sit down with Deepesh Trivedi, CEO of UIB.ai and former Meta & WhatsApp leader, to unpack how business messaging, conversational AI, and WhatsApp marketing are reshaping customer experience and brand growth in 2025. From his 15+ years at Meta, helping scale WhatsApp Business across APAC, to leading UIB.ai’s conversational AI platform, Deepesh shares insider insights on AI-powered messaging, multi-channel commerce, and how brands can win with automation. whatsapp business, whatsapp api, digital marketing, messaging apps, whatsapp commerce, whatsapp marketing, personalization in marketing, customer engagement, digital transformation, marketing automation tools, تجربة العملاء, uae, mena, التسويق الرقمي, multi-channel messaging, deepesh trivedi, e-commerce growth, chatbots vs ai agents, تطبيقات المراسلة, uib ai, الذكاء الاصطناعي, customer retention, omnichannel marketing, business messaging, ai customer service, ai-powered messaging, conversational ai, meta whatsapp, ai for brands, marketing trends 2025, marketing automation, whatsapp strategy, customer experience, whatsapp advertising, ai in marketing false full 76 0beaf27a-533e-463b-8edf-98049d04d914 The Strategies Behind Successful Creator Marketing with Tatum Greig 🎯 Topics covered:
• Turning creators into authentic brand partners
• Data’s role in building high-performing influencer campaigns
• Balancing local culture with global brand objectives
• The KPIs that matter beyond likes and views
• How to sustain brand equity in the creator economy

💡 Whether you’re a marketer, brand leader, or creator, this episode is a practical guide to making influencer marketing work harder for your brand.
 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Wed, 13 Aug 2025 14:00:00 +0000 ibrahimjabri@cosmiklabs.com (Tatum Greig, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/the-strategies-behind-successful-creator-marketing-with-tatum-greig-_pMVfWFW 🎯 Topics covered:
• Turning creators into authentic brand partners
• Data’s role in building high-performing influencer campaigns
• Balancing local culture with global brand objectives
• The KPIs that matter beyond likes and views
• How to sustain brand equity in the creator economy

💡 Whether you’re a marketer, brand leader, or creator, this episode is a practical guide to making influencer marketing work harder for your brand.
 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> The Strategies Behind Successful Creator Marketing with Tatum Greig Tatum Greig, Ibrahim Jabri 00:43:37 How do you turn influencer marketing into a real growth engine? In this episode of Below the Fold, we’re joined by Tatum Greig, Founder and Head of Influencer at Bees & Honey, the Middle East’s only influencer-first creative agency. With 8+ years of experience in creator marketing, Tatum shares how she’s built ROI-focused strategies that help brands connect with audiences that matter—locally and globally—while building long-term brand fame. From selecting the right creators to measuring beyond vanity metrics, Tatum unpacks the data-led approach that’s redefining influencer marketing in MENA. How do you turn influencer marketing into a real growth engine? In this episode of Below the Fold, we’re joined by Tatum Greig, Founder and Head of Influencer at Bees & Honey, the Middle East’s only influencer-first creative agency. With 8+ years of experience in creator marketing, Tatum shares how she’s built ROI-focused strategies that help brands connect with audiences that matter—locally and globally—while building long-term brand fame. From selecting the right creators to measuring beyond vanity metrics, Tatum unpacks the data-led approach that’s redefining influencer marketing in MENA. influencer campaigns, marketing roi, digital marketing, creator economy, roi in influencer marketing, uae, المؤثرين, influencer trends 2025, mena, التسويق الرقمي, audience engagement, creator campaigns, mena influencer marketing, luxury branding, الشرق الأوسط, influencer marketing, marketing strategy, creator marketing, brand fame, marketing trends 2025, digital strategy, influencer partnerships, social media marketing, marketing in mena, luxury marketing, content creators, العلامة التجارية, brand building, التسويق بالمؤثرين, tatum greig, brand storytelling, brand partnerships, bees and honey false full 75 9efcf968-7a59-4505-9911-f8b6b91b93ac Brand building in MENA with Mohammad Aljuhani Topics covered:
• What great brands do differently in Saudi and beyond
• Why building a brand takes more than performance marketing
• The role of trust, storytelling, and consistency in long-term growth
• How founders can embed brand thinking from Day 1
• Balancing ambition with authenticity in a fast-changing region
• What local context means for brand identity in KSA

💡 Whether you're launching a new venture or scaling a business in MENA, this episode offers a no-fluff guide to building a brand that actually means something.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 21 Jul 2025 14:13:27 +0000 ibrahimjabri@cosmiklabs.com (Mohammad Aljuhani, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/why-innovation-needs-local-roots-with-mohammad-aljuhani-DuVv_DQN Topics covered:
• What great brands do differently in Saudi and beyond
• Why building a brand takes more than performance marketing
• The role of trust, storytelling, and consistency in long-term growth
• How founders can embed brand thinking from Day 1
• Balancing ambition with authenticity in a fast-changing region
• What local context means for brand identity in KSA

💡 Whether you're launching a new venture or scaling a business in MENA, this episode offers a no-fluff guide to building a brand that actually means something.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Brand building in MENA with Mohammad Aljuhani Mohammad Aljuhani, Ibrahim Jabri 00:58:17 Brand building isn’t about hype—it’s about meaning. In this episode of Below the Fold, we sit down with Mohammad Aljuhani, a leading voice in Saudi’s innovation scene, to unpack what it really takes to build brands that stand out and endure in today’s crowded landscape. Drawing from his experience across startups, ecosystem design, and strategic advisory roles, Mohammad shares why most brands in MENA are focused on awareness—when they should be investing in clarity, consistency, and emotional connection. Brand building isn’t about hype—it’s about meaning. In this episode of Below the Fold, we sit down with Mohammad Aljuhani, a leading voice in Saudi’s innovation scene, to unpack what it really takes to build brands that stand out and endure in today’s crowded landscape. Drawing from his experience across startups, ecosystem design, and strategic advisory roles, Mohammad shares why most brands in MENA are focused on awareness—when they should be investing in clarity, consistency, and emotional connection. longtermbranding, بودكاست_تسويقي, brandloyalty, السعودية, العلامات_التجارية_في_السعودية, brandidentity, brandpurpose, belowthefoldpodcast, saudibrands, customerconnection, brandstrategy, buildinginmena, storytelling, startupbranding, mohammadaljuhani, ريادة_الأعمال, brandtrust, brandpositioning, marketingstrategy, emotionalbranding, ksainnovation, growthstrategy, businessinsaudi, الشرق_الأوسط, brandbuilding, التسويق_الرقمي, performancevsbrand, brandinginmena, ecosystemdesign, بناء_العلامة_التجارية, menastartups, founderbranding false full 74 76cb16d3-dc61-4892-99b2-e763a1705f4b 5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2) 🎯 Topics covered:

• Why great loyalty programs start small and scale smart
• How to leverage tech without complicating the customer experience
• The role of data and personalization in building emotional loyalty
• Why experimentation is essential: gamification, paid tiers, experiences
• The underestimated power of listening to your members
• What makes customers feel seen, valued, and loyal
 

💡 This is your tactical and emotional playbook for loyalty that lasts.


Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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🔗Linktree: https://buff.ly/3VF3s4Q

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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]]> Mon, 7 Jul 2025 13:09:40 +0000 ibrahimjabri@cosmiklabs.com (Paula Thomas, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/5-loyalty-strategies-that-actually-work-with-paula-thomas-part-2-below-the-fold-exNuamNJ 🎯 Topics covered:

• Why great loyalty programs start small and scale smart
• How to leverage tech without complicating the customer experience
• The role of data and personalization in building emotional loyalty
• Why experimentation is essential: gamification, paid tiers, experiences
• The underestimated power of listening to your members
• What makes customers feel seen, valued, and loyal
 

💡 This is your tactical and emotional playbook for loyalty that lasts.


Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> 5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2) Paula Thomas, Ibrahim Jabri 00:19:55 The loyalty landscape is evolving—are you keeping up? In Part 2 of our conversation with Paula Thomas—founder of Let’s Talk Loyalty and affectionately dubbed “The Oprah of Loyalty”—we unpack 5 winning strategies for brands that want to build stronger, smarter loyalty programs in 2025 and beyond. From zero-cost emotional connection to loyalty tech integrations and real-world case studies, Paula brings two decades of wisdom to help brands rethink retention and customer engagement. The loyalty landscape is evolving—are you keeping up? In Part 2 of our conversation with Paula Thomas—founder of Let’s Talk Loyalty and affectionately dubbed “The Oprah of Loyalty”—we unpack 5 winning strategies for brands that want to build stronger, smarter loyalty programs in 2025 and beyond. From zero-cost emotional connection to loyalty tech integrations and real-world case studies, Paula brings two decades of wisdom to help brands rethink retention and customer engagement. بودكاست_تسويقي, brandloyalty, retailinnovation, belowthefoldpodcast, gamification, تجربة_العميل, personalization, customerretention, uae, letstalkloyalty, loyaltyinmena, customerengagement, برامح_الولاء, loyaltymarketing, surpriseanddelight, تسويق_رقمي, mena, الولاء_العملاء, cxstrategy, loyaltyprograms, loyaltystrategy, marketingstrategy, loyaltyinnovation, martech, paulathomas, loyaltytrends2025, emotionalloyalty, customerexperience, الشرق_الأوسط, retailmarketing, loyaltytech, التسويق_الرقمي, customerloyalty, paidloyalty false full 73 fb829161-4899-4ae9-a1ce-bc25ffdccc8e Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold 🎯 Topics covered:

  •  What zero-based marketing really means
  •  Why most startups burn cash before finding product-market fit
  •  How to identify your ICP before spending on ads
  •  The power of cold outreach (LinkedIn + email) done right
  •  $0 landing page validation strategies that save months of guessing
  •  When to test, when to scale, and when to pause

 

💡 Whether you're a first-time founder or a growth marketer, this episode is packed with real talk, tactical playbooks, and startup wisdom from someone who's been in the trenches.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 23 Jun 2025 13:50:35 +0000 ibrahimjabri@cosmiklabs.com (Rony Hage, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/zero-budget-marketing-that-actually-works-with-rony-hage-below-the-fold-H5i0aXfu 🎯 Topics covered:

  •  What zero-based marketing really means
  •  Why most startups burn cash before finding product-market fit
  •  How to identify your ICP before spending on ads
  •  The power of cold outreach (LinkedIn + email) done right
  •  $0 landing page validation strategies that save months of guessing
  •  When to test, when to scale, and when to pause

 

💡 Whether you're a first-time founder or a growth marketer, this episode is packed with real talk, tactical playbooks, and startup wisdom from someone who's been in the trenches.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold Rony Hage, Ibrahim Jabri 00:32:25 How do you build traction without burning cash? In this episode of Below the Fold, we sit down with serial founder and Founder Connects creator Rony Hage to unpack zero-budget marketing strategies that actually work for early-stage startups. Drawing from over a decade of experience in both the U.S. and UAE startup scenes, Rony breaks down the most common mistakes first-time founders make with ads, growth, and customer targeting—and shares the lean tactics that move the needle without spending a dime. How do you build traction without burning cash? In this episode of Below the Fold, we sit down with serial founder and Founder Connects creator Rony Hage to unpack zero-budget marketing strategies that actually work for early-stage startups. Drawing from over a decade of experience in both the U.S. and UAE startup scenes, Rony breaks down the most common mistakes first-time founders make with ads, growth, and customer targeting—and shares the lean tactics that move the needle without spending a dime. uaestartups, marketingonabudget, bootstrapmarketing, menafounders, belowthefoldpodcast, customervalidation, uae, النمو_بدون_ميزانية, ronyhage, landingpagetesting, mena, استراتيجيات_النمو, startuplessons, startupplaybook, الشركات_الناشئة, ريادة_الأعمال, founderconnects, gotomarketstrategy, digitalmarketing, coldoutreach, earlytraction, productmarketfit, foundertips, startupwisdom, emailmarketing, startupmistakes, startupmarketing, zerobudgetmarketing, التسويق_الرقمي, growthmarketing, بناء_العلامة_التجارية, leanstartup, founderadvice, startupgrowth, linkedinoutreach, gtmstrategy, earlystagestartups false full 72 47255254-dc78-4845-a11e-b538ba1f95f5 Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold 🎯 Topics covered:

  • Why omnichannel still hasn’t “clicked” in MENA
  • The hidden friction between sales teams and digital teams
  • Overbuilding tech vs. fixing culture first
  • What most dashboards get wrong about performance
  • Is agentic commerce the real future of shopping?
  • Why personalization still fails—and why AI might finally fix it
  • Building lean, empathetic e-commerce teams that last
  • What retail media actually takes to work

💡 If you're in e-commerce, retail, or digital transformation—this is a must-listen masterclass.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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]]> Mon, 16 Jun 2025 13:00:00 +0000 ibrahimjabri@cosmiklabs.com (Jad Sfeir, Oliver White, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/why-most-omnichannel-strategies-fail-in-mena-oliver-white-jad-sfeir-below-the-fold-MAacbQBd 🎯 Topics covered:

  • Why omnichannel still hasn’t “clicked” in MENA
  • The hidden friction between sales teams and digital teams
  • Overbuilding tech vs. fixing culture first
  • What most dashboards get wrong about performance
  • Is agentic commerce the real future of shopping?
  • Why personalization still fails—and why AI might finally fix it
  • Building lean, empathetic e-commerce teams that last
  • What retail media actually takes to work

💡 If you're in e-commerce, retail, or digital transformation—this is a must-listen masterclass.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold Jad Sfeir, Oliver White, Ibrahim Jabri 00:42:46 What’s next for e-commerce in MENA—and what are we still getting wrong? In this wide-ranging episode of Below the Fold, global commerce leader Oliver White joins us for a refreshingly honest conversation on e-commerce, omnichannel transformation, and the future of digital retail. Co-hosted by Jad Sfeir, this episode dives into everything from cultural resistance in legacy retail to the real risks of over-engineering e-commerce operations. With over 20 years in commerce across the UK and Middle East—helping brands like Sephora and Chalhoub Group navigate transformation—Oliver unpacks hard lessons, painful truths, and the trends you actually need to pay attention to. What’s next for e-commerce in MENA—and what are we still getting wrong? In this wide-ranging episode of Below the Fold, global commerce leader Oliver White joins us for a refreshingly honest conversation on e-commerce, omnichannel transformation, and the future of digital retail. Co-hosted by Jad Sfeir, this episode dives into everything from cultural resistance in legacy retail to the real risks of over-engineering e-commerce operations. With over 20 years in commerce across the UK and Middle East—helping brands like Sephora and Chalhoub Group navigate transformation—Oliver unpacks hard lessons, painful truths, and the trends you actually need to pay attention to. omnichannelmarketing, digitalretail, onlineshopping, commercestrategy, retailinnovation, retailteams, retailtransformation, consumertrends2025, belowthefoldpodcast, jadsfeir, الإمارات, تجربة_العميل, retailculture, retailmedia, personalization, retailleadership, uae, unifiedcommerce, omnichannelstrategy, chalhoubgroup, dashboarddata, middleeastretail, تسويق_رقمي, performancemarketing, cxstrategy, ecommercemena, استراتيجية_القنوات_الموحدة, sephora, commercetech, agenticcommerce, martech, gcc, التحول_الرقمي, customerexperience, digitalcommerce, الشرق_الأوسط, brandtransformation, تكنولوجيا_التجزئة, البيع_بالتجزئة, oliverwhite, menaecommerce, التجارة_الإلكترونية false full 71 c5da68f6-31f7-4ade-b582-27b10410819f Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit 🔍 Topics include:
  • How Emirates NBD became a pioneer in Open Finance
  • Building secure, scalable, API-first banking platforms
  • Real-world fintech partnerships (and what went wrong)
  • From core banking to GitHub Copilot: AI’s growing role
  • Why serving SMEs is key to financial inclusion in the GCC

📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @emiratesnbd @dubaifintechsummit @dubaiaicampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Sat, 14 Jun 2025 13:00:00 +0000 ibrahimjabri@cosmiklabs.com (Saud Al Dhawyani, Naveen Bharadwaj) https://belowthefoldpodcast.simplecast.com/episodes/emirates-nbd-new-bold-decisive-saud-al-dhawyani-at-emirates-nbd-fintech-summit-WYr2xa3r 🔍 Topics include:
  • How Emirates NBD became a pioneer in Open Finance
  • Building secure, scalable, API-first banking platforms
  • Real-world fintech partnerships (and what went wrong)
  • From core banking to GitHub Copilot: AI’s growing role
  • Why serving SMEs is key to financial inclusion in the GCC

📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @emiratesnbd @dubaifintechsummit @dubaiaicampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit Saud Al Dhawyani, Naveen Bharadwaj 00:25:43 In this special episode of Below the Fold, recorded live at the Emirates NBD FinTech Summit, we sit down with Saud Al Dhawyani, Chief Platforms Officer at Emirates NBD, to explore how the UAE’s leading bank is building next-gen digital infrastructure—while staying first in innovation. From Open Finance and AI to fintech partnerships and regulatory collaboration, Saud shares how Emirates NBD is transforming banking from the inside out—platform by platform, product by product. 🎙️ Hosted by: Naveen Bharadwaj, CEO of Trescon In this special episode of Below the Fold, recorded live at the Emirates NBD FinTech Summit, we sit down with Saud Al Dhawyani, Chief Platforms Officer at Emirates NBD, to explore how the UAE’s leading bank is building next-gen digital infrastructure—while staying first in innovation. From Open Finance and AI to fintech partnerships and regulatory collaboration, Saud shares how Emirates NBD is transforming banking from the inside out—platform by platform, product by product. 🎙️ Hosted by: Naveen Bharadwaj, CEO of Trescon false full 70 5ad530ff-7a55-473e-ad5c-49ede2a9bf1a Top 10 media trends in 2025 with Dana El Zein (Part 2) 🎯 In Part 2, we cover:

  • The rise of creator-led content and employee-generated media
  • Why authenticity now outperforms polish in brand storytelling
  • How CTV advertising is evolving—and why big screens still matter
  • The untapped power of podcast advertising in the MENA region
  • Why measurement and incrementality will define ROI in 2025

💡 This episode is loaded with practical insights, examples, and frameworks to help you plan smarter, measure better, and build deeper brand connections in a noisy digital world.


📌 Don’t forget to catch Part 1 for the full trend breakdown.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Mon, 9 Jun 2025 13:37:01 +0000 ibrahimjabri@cosmiklabs.com (Dana El Zein, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/top-10-media-trends-in-2025-with-dana-el-zein-part-2-Goiu7mzH 🎯 In Part 2, we cover:

  • The rise of creator-led content and employee-generated media
  • Why authenticity now outperforms polish in brand storytelling
  • How CTV advertising is evolving—and why big screens still matter
  • The untapped power of podcast advertising in the MENA region
  • Why measurement and incrementality will define ROI in 2025

💡 This episode is loaded with practical insights, examples, and frameworks to help you plan smarter, measure better, and build deeper brand connections in a noisy digital world.


📌 Don’t forget to catch Part 1 for the full trend breakdown.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Top 10 media trends in 2025 with Dana El Zein (Part 2) Dana El Zein, Ibrahim Jabri 00:16:08 We’re back with Part 2 of “Top 10 Media Trends in 2025” with Dana El Zein. If you thought Part 1 was packed with insights—you haven’t heard anything yet. In this episode, Dana El Zein (Director of Digital & Media, ex-Meta) returns to explore the next wave of trends that will shape digital marketing, media planning, and brand strategy across MENA in 2025. From creator-led storytelling to CTV and podcast advertising, we dive into the shifts marketers need to embrace now to stay competitive. We’re back with Part 2 of “Top 10 Media Trends in 2025” with Dana El Zein. If you thought Part 1 was packed with insights—you haven’t heard anything yet. In this episode, Dana El Zein (Director of Digital & Media, ex-Meta) returns to explore the next wave of trends that will shape digital marketing, media planning, and brand strategy across MENA in 2025. From creator-led storytelling to CTV and podcast advertising, we dive into the shifts marketers need to embrace now to stay competitive. adtech, بودكاست_تسويقي, connectedtv, podcastadvertising, employeegeneratedcontent, creativestrategy, digitaltrends, menamedia, belowthefoldpodcast, marketinginnovation, uae, influencermarketing, creatormarketing, paidmedia, ctvads, marketingleadership, top10trends2025, تسويق_رقمي, performancemarketing, التسويق_في_الشرق_الأوسط, marketingmeasurement, roi, digitalmarketing, authenticcontent, brandstorytelling, marketingstrategy, middleeastmarketing, firstpartydata, marketinginmena, المحتوى_الرقمي, incrementality, الاعلانات_الرقمية, الذكاء_الاصطناعي, contentmarketing, danaelzein, mediatrends2025 false full 69 f8050ed3-daa8-4488-a0a9-7b02a4ee361e Top 10 media trends in 2025 with Dana El Zein (Part 1) 📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.

🔍 In this episode:

  • Why media costs keep rising—and how to stay efficient
  • The growing power of creative as your targeting tool
  • How social search, AI search, and zero-click results are breaking the old SEO model
  • The rise of Performance Max, Advantage+, and AI-led campaign automation
  • Why first-party data is more critical than ever
  • The unshakable dominance of short-form video—and why most brands still get it wrong

💡 This is your roadmap for staying relevant in a market that’s moving faster than ever.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Mon, 2 Jun 2025 13:00:00 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Dana El Zein) https://belowthefoldpodcast.simplecast.com/episodes/whats-next-for-media-advertising-in-mena-in-2025-dana-el-zein-part-1-wDzv9CwS 📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.

🔍 In this episode:

  • Why media costs keep rising—and how to stay efficient
  • The growing power of creative as your targeting tool
  • How social search, AI search, and zero-click results are breaking the old SEO model
  • The rise of Performance Max, Advantage+, and AI-led campaign automation
  • Why first-party data is more critical than ever
  • The unshakable dominance of short-form video—and why most brands still get it wrong

💡 This is your roadmap for staying relevant in a market that’s moving faster than ever.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Top 10 media trends in 2025 with Dana El Zein (Part 1) Ibrahim Jabri, Dana El Zein 00:22:26 Digital media is shifting—fast. Are you ready for 2025? In this special two-part edition of Below the Fold, we sit down with Dana El Zein, Director of Digital and Media and former Meta strategist, to unpack the biggest trends transforming how brands connect, convert, and grow in the MENA region. With 15+ years leading digital strategies for global brands and startups alike, Dana brings sharp insight into what’s working—and what’s next. 📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025. Digital media is shifting—fast. Are you ready for 2025? In this special two-part edition of Below the Fold, we sit down with Dana El Zein, Director of Digital and Media and former Meta strategist, to unpack the biggest trends transforming how brands connect, convert, and grow in the MENA region. With 15+ years leading digital strategies for global brands and startups alike, Dana brings sharp insight into what’s working—and what’s next. 📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025. adtech, menaadvertising, consumerbehavior, mediastrategy, campaignoptimization, datadrivenmarketing, creativestrategy, digitaltrends, metaads, فيديوهات_قصيرة, belowthefoldpodcast, اتجاهات_التسويق, aiinmarketing, marketinginnovation, advantageplus, personalization, uae, performancemax, paidmedia, marketingleadership, menamarketing, تسويق_رقمي, marketing2025, zeroclicksearch, digitalmarketing, middleeastmarketing, firstpartydata, martech, gcc, seo2025, audiencetargeting, mobilemarketing, aisearch, digitaladvertising, الشرق_الأوسط, shortformvideo, brandbuilding, الاعلانات_الرقمية, الذكاء_الاصطناعي, contentmarketing, danaelzein, البيانات_الأولية, التسويق_الرقمي, mediatrends2025, socialsearch false full 68 908aa3a8-d81b-4739-a1e7-ee2f0dbb0b0f Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit 🔍 Topics include:

  • How Pay10 became the UAE’s first live Open Finance platform
  • Why instant settlement can transform SME growth
  • Building with three licenses: SVF, RPS, and Open Banking
  • Real-time infrastructure vs legacy card systems
  • Advice for founders navigating complex regulation

 

📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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]]> Sat, 31 May 2025 13:00:00 +0000 ibrahimjabri@cosmiklabs.com (Shadi Dawi, Harry Gill) https://belowthefoldpodcast.simplecast.com/episodes/open-finance-in-action-with-harry-gill-shadi-dawi-at-dubai-fintech-summit-dQEt8Plo 🔍 Topics include:

  • How Pay10 became the UAE’s first live Open Finance platform
  • Why instant settlement can transform SME growth
  • Building with three licenses: SVF, RPS, and Open Banking
  • Real-time infrastructure vs legacy card systems
  • Advice for founders navigating complex regulation

 

📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit Shadi Dawi, Harry Gill 00:08:37 $14 billion in payment fees. One startup bold enough to change that. In this special episode of Below the Fold, recorded live at the Dubai FinTech Summit, Harry Gill, Founder and Chairman of Pay10, shares how his UAE-based fintech became the first to go live under the Central Bank’s Open Finance framework—unlocking faster, cheaper, and more inclusive digital payments across the region. From real-time settlements to building a full-stack payment ecosystem, Harry breaks down what it takes to innovate inside strict regulation—and why Open Finance could unlock $10 billion in savings for UAE merchants alone. 🎙️ Hosted by: Shadi Dawi $14 billion in payment fees. One startup bold enough to change that. In this special episode of Below the Fold, recorded live at the Dubai FinTech Summit, Harry Gill, Founder and Chairman of Pay10, shares how his UAE-based fintech became the first to go live under the Central Bank’s Open Finance framework—unlocking faster, cheaper, and more inclusive digital payments across the region. From real-time settlements to building a full-stack payment ecosystem, Harry breaks down what it takes to innovate inside strict regulation—and why Open Finance could unlock $10 billion in savings for UAE merchants alone. 🎙️ Hosted by: Shadi Dawi instantsettlement, belowthefold, openbanking, rpslicense, التكنولوجيا_المالية, fintechregulation, الإمارات, svflicense, دبي, fintechuae, dubaiaicampus, digitalpayments, launchfndry, harrygill, smartpayments, البنوك_الرقمية, التمويل_الرقمي, datewithtech, الشمول_المالي, الابتكار_المالي, pay10, dubaifintechsummit, paymentinnovation, uaefintech, financialinclusion, openfinance, الذكاء_الاصطناعي, centralbankuae false full 67 b74f0287-5e1f-4f34-955e-0c867c52ab3c Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha 🔍 Key topics include:

  • What is Connected TV (CTV) and how it differs from OTT
  • The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more
  • Ad-supported vs. subscription-based streaming: who's winning?
  • How high CPMs on CTV can still deliver ROI
  • Cross-platform viewership and subscription fatigue
  • Innovations like shoppable content and smarter audience targeting
  • What brands and agencies should know before entering the CTV space

 

💡 Whether you’re in advertising, media, or tech, this episode will give you a deep look into one of the fastest-growing channels in digital marketing.

 

🔗 Listen now and get ahead of the curve on the future of TV in the Middle East.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Mon, 26 May 2025 14:35:41 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Yann Colléter, Ahmed Murtadha) https://belowthefoldpodcast.simplecast.com/episodes/are-high-cpms-on-ctv-worth-it-a-deep-dive-with-experts-yann-colleter-ahmed-murtadha-mlYQ4Czm 🔍 Key topics include:

  • What is Connected TV (CTV) and how it differs from OTT
  • The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more
  • Ad-supported vs. subscription-based streaming: who's winning?
  • How high CPMs on CTV can still deliver ROI
  • Cross-platform viewership and subscription fatigue
  • Innovations like shoppable content and smarter audience targeting
  • What brands and agencies should know before entering the CTV space

 

💡 Whether you’re in advertising, media, or tech, this episode will give you a deep look into one of the fastest-growing channels in digital marketing.

 

🔗 Listen now and get ahead of the curve on the future of TV in the Middle East.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha Ibrahim Jabri, Yann Colléter, Ahmed Murtadha 00:38:59 In this episode of Below the Fold, we dive into the world of Connected TV (CTV) advertising and why it’s on the verge of exploding in the MENA region. We were joined by two industry experts: Yann Colléter, author of The Streaming Lab, MENA’s go-to newsletter for everything streaming Ahmed Murtadha, an expert media buyer with years of experience in CTV across the UK and UAE Together, they break down the landscape of CTV in MENA, the difference between OTT and CTV, which platforms are leading the charge, and how advertisers should think about targeting, CPMs, and future trends. In this episode of Below the Fold, we dive into the world of Connected TV (CTV) advertising and why it’s on the verge of exploding in the MENA region. We were joined by two industry experts: Yann Colléter, author of The Streaming Lab, MENA’s go-to newsletter for everything streaming Ahmed Murtadha, an expert media buyer with years of experience in CTV across the UK and UAE Together, they break down the landscape of CTV in MENA, the difference between OTT and CTV, which platforms are leading the charge, and how advertisers should think about targeting, CPMs, and future trends. avod, shahid, media measurement, tv attribution, digital transformation, ott, programmatic, the streaming lab, brand awareness, marketing innovation, ctv ads, ad-supported streaming, uae, shoppable content, ahmed murtadha, digital advertising, svod, fast, starzplay, media agencies, media landscape, streaming platforms, media strategy, mena, digital media, yann colléter, ctv, streaming trends, cross-platform subscriptions, netflix, smart targeting, connected tv, ad inventory, streaming, gcc, below the fold podcast, media buying, ad tech, audience targeting, audience segmentation, smart tv, premium content, cpm, content platforms, incremental reach, video advertising, advertising, viewership data, household penetration, ctv targeting, tod, middle east advertising, cost per view, performance marketing, subscription fatigue false full 66 a541e287-6855-4ed9-9c32-15877132bf50 Serving the 1 Billion Underbanked with Dignity & Impact | Maxim Chernuschenko and Saad Ishfaq at Dubai FinTech Summit Topics include:
  • Why 60% of Qatar’s population lacks access to credit
  • Shareeq Neo’s instant loan platform for salary cardholders
  • Building a cross-border fintech with Sharia principles
  • Fingular’s mission to solve financial exclusion globally
  • The vision for expanding from Doha to the wider Muslim world

📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit @dubaiaicampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Sun, 25 May 2025 13:00:00 +0000 ibrahimjabri@cosmiklabs.com (Andreas Frangeskides, shadi dawi, Saad Ishfaq, Maxim Chernuschenko) https://belowthefoldpodcast.simplecast.com/episodes/serving-the-1-billion-underbanked-with-dignity-impact-maxim-chernuschenko-and-saad-ishfaq-at-dubai-fintech-summit-wN_w3NVd Topics include:
  • Why 60% of Qatar’s population lacks access to credit
  • Shareeq Neo’s instant loan platform for salary cardholders
  • Building a cross-border fintech with Sharia principles
  • Fingular’s mission to solve financial exclusion globally
  • The vision for expanding from Doha to the wider Muslim world

📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit @dubaiaicampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Serving the 1 Billion Underbanked with Dignity & Impact | Maxim Chernuschenko and Saad Ishfaq at Dubai FinTech Summit Andreas Frangeskides, shadi dawi, Saad Ishfaq, Maxim Chernuschenko 00:14:37 1 billion underserved. 1 powerful mission. In this special episode of Below the Fold, recorded at the Dubai FinTech Summit, we dive into the future of inclusive finance with two founders on a mission to change how the Muslim world accesses credit. Maxim Chernuschenko, CEO of Fingular, and Saad Ishfaq, CEO of Shareeq Neo, share how they’ve teamed up to launch a Sharia-compliant neobank model—built to serve blue-collar workers, migrants, and underbanked communities across Qatar, the GCC, and beyond. 🎙️ Hosted by: Andreas Frangeskides and Shadi Dawi 1 billion underserved. 1 powerful mission. In this special episode of Below the Fold, recorded at the Dubai FinTech Summit, we dive into the future of inclusive finance with two founders on a mission to change how the Muslim world accesses credit. Maxim Chernuschenko, CEO of Fingular, and Saad Ishfaq, CEO of Shareeq Neo, share how they’ve teamed up to launch a Sharia-compliant neobank model—built to serve blue-collar workers, migrants, and underbanked communities across Qatar, the GCC, and beyond. 🎙️ Hosted by: Andreas Frangeskides and Shadi Dawi belowthefold, muslimworldfinance, التكنولوجيا_المالية, الإمارات, الخدمات_المالية_الإسلامية, digitalbanking, fintechforgood, دبي, shadidawi, inclusivefinance, underbankedcommunities, fingular, shariacompliantbanking, qatarfintech, البنوك_الرقمية, andreasfrangeskides, التمويل_الرقمي, gccstartups, قطر, الشمول_المالي, neobank, dubaifintechsummit, islamicfintech, maximchernuschenko, financialinclusion, saadishfaq, shareeqneo, الذكاء_الاصطناعي false full 65 d6bb96de-1352-4a44-9b7a-6697eee33ddc Navigating Innovation with Integrity | Justin Baldacchino at Dubai FinTech Summit 🎧 Topics include:

  • The DFSA’s innovation strategy inside DIFC
  • Building a regulatory framework for digital assets
  • What makes Dubai’s fintech zone globally competitive
  • Tokenization, custody, and real-world experimentation
  • Lessons in balancing risk and rapid innovation

🎧 Now streaming on all major audio platforms
🔗 Listen to the full episode: https://lnkd.in/dKA2VSUd

📡 In collaboration with @BelowTheFoldPodcast, @launchfoundryai, @datewithtech, @dubaifintechsummit, @dubaiaicampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Sat, 24 May 2025 13:00:00 +0000 ibrahimjabri@cosmiklabs.com (Justin Baldacchino, Naveen Bharadwaj) https://belowthefoldpodcast.simplecast.com/episodes/navigating-innovation-with-integrity-justin-baldacchino-at-dubai-fintech-summit-Zgy75a22 🎧 Topics include:

  • The DFSA’s innovation strategy inside DIFC
  • Building a regulatory framework for digital assets
  • What makes Dubai’s fintech zone globally competitive
  • Tokenization, custody, and real-world experimentation
  • Lessons in balancing risk and rapid innovation

🎧 Now streaming on all major audio platforms
🔗 Listen to the full episode: https://lnkd.in/dKA2VSUd

📡 In collaboration with @BelowTheFoldPodcast, @launchfoundryai, @datewithtech, @dubaifintechsummit, @dubaiaicampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> Navigating Innovation with Integrity | Justin Baldacchino at Dubai FinTech Summit Justin Baldacchino, Naveen Bharadwaj 00:21:06 How do you regulate innovation—without killing it? In this special episode of Below the Fold, recorded live at the Dubai FinTech Summit, we sit down with Justin Baldacchino, Managing Director of Regulatory, Banking, Risk, Compliance, Innovation, and Technology at the Dubai Financial Services Authority (DFSA), to unpack how Dubai is building one of the world’s most progressive regulatory environments for digital assets and next-gen finance. From real-world sandboxes to tokenization pilots, Justin shares how DFSA is enabling innovation without compromising trust. 🎙️ Hosted by: Naveen Bharadwaj, CEO of Trescon How do you regulate innovation—without killing it? In this special episode of Below the Fold, recorded live at the Dubai FinTech Summit, we sit down with Justin Baldacchino, Managing Director of Regulatory, Banking, Risk, Compliance, Innovation, and Technology at the Dubai Financial Services Authority (DFSA), to unpack how Dubai is building one of the world’s most progressive regulatory environments for digital assets and next-gen finance. From real-world sandboxes to tokenization pilots, Justin shares how DFSA is enabling innovation without compromising trust. 🎙️ Hosted by: Naveen Bharadwaj, CEO of Trescon الأصول_الرقمية, innovationsandbox, belowthefold, التكنولوجيا_المالية, fintechregulation, الإمارات, tokenization, uaefinance, regulatoryinnovation, difc, دبي, digitalassets, justinbaldacchino, fintechuae, dubaiaicampus, launchfndry, naveenbharadwaj, menatech, التنظيم_المالي, datewithtech, dfsa, dubaifintechsummit, الابتكار_في_التمويل, smartregulation, الذكاء_الاصطناعي, trescon, financialinnovation, الابتكار_الرقمي, المنطقة_المالية false full 64 0232c567-b5d5-4119-9ed5-945b03486271 'Backing bold ideas' Insurance for the next gen | Joseph Ziolkowski at Dubai FinTech Summit 🎧 Topics include:

  • Why traditional insurers shy away from AI, blockchain & gaming
  • How Relm built a 10,000+ data set to underwrite “uninsurable” tech
  • The regulatory dance: balancing speed with compliance
  • What makes the UAE a proving ground for innovation
  • Why the future of insurance isn’t paperwork—it’s proactive enablement

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Wed, 21 May 2025 14:00:37 +0000 ibrahimjabri@cosmiklabs.com (Joseph Ziolkowski., Carlo Oehl) https://belowthefoldpodcast.simplecast.com/episodes/backing-bold-ideas-insurance-for-the-next-gen-joseph-ziolkowski-at-dubai-ai-week-_przZ3tn 🎧 Topics include:

  • Why traditional insurers shy away from AI, blockchain & gaming
  • How Relm built a 10,000+ data set to underwrite “uninsurable” tech
  • The regulatory dance: balancing speed with compliance
  • What makes the UAE a proving ground for innovation
  • Why the future of insurance isn’t paperwork—it’s proactive enablement

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> 'Backing bold ideas' Insurance for the next gen | Joseph Ziolkowski at Dubai FinTech Summit Joseph Ziolkowski., Carlo Oehl 00:15:14 The most innovative startups can’t scale if no one will insure them. In this special episode of Below the Fold, Joseph Ziolkowski, CEO of Relm Insurance, joins us in studio at the Dubai AI Festival to share how his firm is rewriting the rules of insurance—specifically for emerging tech sectors like blockchain, AI, Web3, and space. Hosted by: Carlo Oehl From Bermuda to the DIFC, Relm is enabling high-risk, high-growth companies to access the coverage they need to unlock licenses, secure funding, and scale globally. The most innovative startups can’t scale if no one will insure them. In this special episode of Below the Fold, Joseph Ziolkowski, CEO of Relm Insurance, joins us in studio at the Dubai AI Festival to share how his firm is rewriting the rules of insurance—specifically for emerging tech sectors like blockchain, AI, Web3, and space. Hosted by: Carlo Oehl From Bermuda to the DIFC, Relm is enabling high-risk, high-growth companies to access the coverage they need to unlock licenses, secure funding, and scale globally. uaestartups, belowthefold, dubaiaifestival, deeptechcoverage, الإمارات, regulatorycompliance, تمويل_رقمي, الابتكار_في_الامارات, relminsurance, difc, دبي, الشركات_الناشئة, techinsurance, ريادة_الأعمال, launchfndry, innovationecosystem, web3insurance, ويب3, emergingtech, التأمين_الرقمي, startupinsurance, insurtech, الذكاء_الاصطناعي, riskmanagement, blockchainrisk, josephziolkowski, aiinsurance false full 63 fa7a98a5-9660-4395-a714-55996168407d Head of Ecom at $20M/Year Agency & Ecom Industry Veteran | Ads vs. Events: What Drives Sales? | Andy Kazandjian & Jad Sfeir Topics:

  • Why performance marketing is still king
  • How to validate product-market fit with zero inventory
  • The rise of omnichannel retail and experiential shopping
  • Converting browsers into buyers with 5%+ conversion rates
  • Getting customers from first purchase to their 10th
  • LTV, apps, personalization—and what brands get wrong

🔗 Tune in to learn how top brands across the MENA region are transforming how they market, sell, and grow.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Mon, 19 May 2025 14:16:36 +0000 ibrahimjabri@cosmiklabs.com (ibrahim jabri, Jad Sfeir, Andy Kazandjian) https://belowthefoldpodcast.simplecast.com/episodes/head-of-ecom-at-20m-year-agency-ecom-industry-veteran-ads-vs-events-what-drives-sales-andy-kazandjian-jad-sfeir-_z5aO1yC Topics:

  • Why performance marketing is still king
  • How to validate product-market fit with zero inventory
  • The rise of omnichannel retail and experiential shopping
  • Converting browsers into buyers with 5%+ conversion rates
  • Getting customers from first purchase to their 10th
  • LTV, apps, personalization—and what brands get wrong

🔗 Tune in to learn how top brands across the MENA region are transforming how they market, sell, and grow.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> Head of Ecom at $20M/Year Agency & Ecom Industry Veteran | Ads vs. Events: What Drives Sales? | Andy Kazandjian & Jad Sfeir ibrahim jabri, Jad Sfeir, Andy Kazandjian 00:52:52 In this episode, host Ibrahim sits down with two e-commerce heavyweights: Jad Sfeir, Director at Chalhoub Group and a seasoned retail leader, and Andy Kazandjian, Head of E-Commerce at Bad Marketing. Together, they break down the strategies brands need to succeed in today’s digital-first world. From reducing customer acquisition costs to launching products without stock, this episode is full of real-world tactics for anyone in the e-commerce or retail space. Jad offers insights from his leadership role at Chalhoub Group, one of the region’s most prominent luxury retail players, while Andy brings hands-on performance marketing knowledge from scaling high-growth DTC brands. In this episode, host Ibrahim sits down with two e-commerce heavyweights: Jad Sfeir, Director at Chalhoub Group and a seasoned retail leader, and Andy Kazandjian, Head of E-Commerce at Bad Marketing. Together, they break down the strategies brands need to succeed in today’s digital-first world. From reducing customer acquisition costs to launching products without stock, this episode is full of real-world tactics for anyone in the e-commerce or retail space. Jad offers insights from his leadership role at Chalhoub Group, one of the region’s most prominent luxury retail players, while Andy brings hands-on performance marketing knowledge from scaling high-growth DTC brands. dtcstrategy, metaads, belowthefoldpodcast, jadsfeir, تجربة_العميل, personalizedads, producttesting, digitalgrowth, dropshippingmyths, تسويق_رقمي, dubairetail, performancemarketing, استراتيجيات_النمو, scalingbrands, uaeecommerce, ecommercemena, الإعلانات_عبر_ميتا, اقتصاد_الشرق_الأوسط, middleeastmarketing, بناء_العلامات_التجارية, startupmarketingmena البيع_الإلكتروني, consumerjourney, badmarketing, paidmediastrategy, الإعلانات_المدفوعة, onlineretailtips, demandgeneration, أداء_الحملات, التسويق_في_دبي, التسويق_الرقمي_في_الإمارات, التجارة_في_دبي, appmarketing, التجارة_الإلكترونية_في_الشرق_الأوسط, roasvsltv, تحويل_المستخدمين, andykazandjian, omnichannelretail, menastartups, conversionrateoptimization false full 62 b8d8be6e-b0e3-4e2c-a68f-03108754703f How AI is Making Waves in the Logistics Industry to Drive Sustainability towards Total Carbon Neutrality | Amadou Diallo at Dubai AI Festival 🎧 Topics include:

  • How DHL is using AI, digital twins, and automation to move millions of parcels daily
  • Why logistics is the next frontier for sustainability
  • Upskilling Africa through DHL’s Ubuntu Academy
  • The role of leadership in building a tech-driven, inclusive supply chain
  • What it means to balance innovation with purpose

 

In partnership with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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]]> Sun, 18 May 2025 15:13:25 +0000 ibrahimjabri@cosmiklabs.com (Amadou Diallo) https://belowthefoldpodcast.simplecast.com/episodes/how-ai-is-making-waves-in-the-logistics-industry-to-drive-sustainability-towards-total-carbon-neutrality-amadou-diallo-at-dubai-ai-festival-6_Ge8pel 🎧 Topics include:

  • How DHL is using AI, digital twins, and automation to move millions of parcels daily
  • Why logistics is the next frontier for sustainability
  • Upskilling Africa through DHL’s Ubuntu Academy
  • The role of leadership in building a tech-driven, inclusive supply chain
  • What it means to balance innovation with purpose

 

In partnership with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> How AI is Making Waves in the Logistics Industry to Drive Sustainability towards Total Carbon Neutrality | Amadou Diallo at Dubai AI Festival Amadou Diallo 00:08:38 When you deliver 75 million packages a day, innovation isn’t optional—it’s survival. In this special episode of Below the Fold, recorded live at the Dubai AI Festival, Amadou Diallo, CEO of DHL Middle East & Africa, shares how one of the world’s largest logistics networks is transforming through AI, automation, and purpose-led technology. From electric aircraft and AI-powered warehouse robotics to the launch of Ubuntu Academy—DHL’s initiative to train thousands of young Africans in digital supply chain skills—this conversation unpacks what it takes to lead global logistics into a smarter, greener future. When you deliver 75 million packages a day, innovation isn’t optional—it’s survival. In this special episode of Below the Fold, recorded live at the Dubai AI Festival, Amadou Diallo, CEO of DHL Middle East & Africa, shares how one of the world’s largest logistics networks is transforming through AI, automation, and purpose-led technology. From electric aircraft and AI-powered warehouse robotics to the launch of Ubuntu Academy—DHL’s initiative to train thousands of young Africans in digital supply chain skills—this conversation unpacks what it takes to lead global logistics into a smarter, greener future. belowthefold, dubaiaifestival, greenlogistics, aiforgood, الإمارات, اللوجستيات_الذكية, دبي, digitaltwins, سلاسل_الإمداد, dubaiaicampus, dhl, launchfndry, supplychaininnovation, amadoudiallo, aiinlogistics, techforafrica, datewithtech, ubuntuacademy, النقل_المستدام, الذكاء_الاصطناعي, smartwarehousing, trescon, الابتكار_الرقمي false full 61 0b47a6a3-92b0-4352-bb50-7ce85f469972 Scaling Intelligence: Building the Infrastructure for Generative AI | Ahmed Gamal at Dubai AI Festival 🔑 Key Topics:

  • What is Soca AI and how does it work?
  • Why on-prem AI matters for security and performance
  • How AI agents will collaborate in the near future
  • The role of human creativity in an AI-driven world
  • Dubai as a global hub for AI innovation

 

📍 Presented by Below the Fold, in collaboration with DATE with TECH, Launch Foundry, Trescon Global, and the Dubai AI Festival.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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]]> Fri, 16 May 2025 13:13:43 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Ahmed Gamal) https://belowthefoldpodcast.simplecast.com/episodes/scaling-intelligence-building-the-infrastructure-for-generative-ai-ahmed-gamal-at-dubai-ai-festival-lhHhGLmO 🔑 Key Topics:

  • What is Soca AI and how does it work?
  • Why on-prem AI matters for security and performance
  • How AI agents will collaborate in the near future
  • The role of human creativity in an AI-driven world
  • Dubai as a global hub for AI innovation

 

📍 Presented by Below the Fold, in collaboration with DATE with TECH, Launch Foundry, Trescon Global, and the Dubai AI Festival.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Scaling Intelligence: Building the Infrastructure for Generative AI | Ahmed Gamal at Dubai AI Festival Ibrahim Jabri, Ahmed Gamal 00:04:08 In this special episode recorded live at the Dubai AI Festival, we speak with Ahmed Gamal, Business Development Manager at Advanced Integration, SL, about a new class of AI agents designed to work for you—and only you. Ahmed unveils Soca AI, a powerful on-premise AI agent that operates directly on your device for full data privacy, real-time responsiveness, and agent-to-agent collaboration. Think of it as a “baby AGI” that learns from other AIs, protects your sensitive data, and performs smart tasks across marketing, finance, and more. We talk about the implications for enterprise and startups, how Dubai became the launchpad for this tech, and why human creativity still plays a central role in an AI-powered future. In this special episode recorded live at the Dubai AI Festival, we speak with Ahmed Gamal, Business Development Manager at Advanced Integration, SL, about a new class of AI agents designed to work for you—and only you. Ahmed unveils Soca AI, a powerful on-premise AI agent that operates directly on your device for full data privacy, real-time responsiveness, and agent-to-agent collaboration. Think of it as a “baby AGI” that learns from other AIs, protects your sensitive data, and performs smart tasks across marketing, finance, and more. We talk about the implications for enterprise and startups, how Dubai became the launchpad for this tech, and why human creativity still plays a central role in an AI-powered future. ai in dubai, realtime ai, حماية_البيانات, nvidia ai, وكلاء_الذكاء_الاصطناعي, on-prem ai, دبي_للذكاء_الاصطناعي, advanced integration, ai data privacy, مستقبل_الذكاء_الاصطناعي, below the fold podcast, soca ai, ahmed gamal, artificial intelligence uae, ai agents, الذكاء_الاصطناعي, baby agi, ai in marketing false full 59 3bca1641-247e-4c83-875a-2f0f0180b212 A Budding Engineer's View on Building with AI at the Edge | Farhan Ali with Andreas Frangeskides at Dubai AI Festival 🎧 Topics include:

  • What Vercel is doing to simplify the modern web
  • How AI and V0 are empowering non-developers to build
  • Why developer tools are moving from code to conversation
  • Real-world use cases (like boosting site revenue by 22%)
  • Why customer-first design still beats shiny features

 

In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, and @DubaiAIFestival

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Thu, 15 May 2025 14:01:37 +0000 ibrahimjabri@cosmiklabs.com (Andreas Frangeskides, Farhan Ali) https://belowthefoldpodcast.simplecast.com/episodes/a-budding-engineers-view-on-building-with-ai-at-the-edge-farhan-ali-with-andreas-frangeskides-at-dubai-ai-festival-_yQCM64d 🎧 Topics include:

  • What Vercel is doing to simplify the modern web
  • How AI and V0 are empowering non-developers to build
  • Why developer tools are moving from code to conversation
  • Real-world use cases (like boosting site revenue by 22%)
  • Why customer-first design still beats shiny features

 

In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, and @DubaiAIFestival

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> A Budding Engineer's View on Building with AI at the Edge | Farhan Ali with Andreas Frangeskides at Dubai AI Festival Andreas Frangeskides, Farhan Ali 00:15:12 In this special episode of Below the Fold, recorded live at the Dubai AI Festival, Farhan Ali—developer advocate and rising star at Vercel—joins us to talk about how the next generation is reshaping the internet through speed, accessibility, and powerful developer tools like V0 and Next.js. From making front-end development accessible to non-coders, to building open developer communities and shipping fast, Farhan represents the heart of what modern tech should be: inclusive, collaborative, and fast AF. 🎙️ Hosted by: Andreas Frangeskides In this special episode of Below the Fold, recorded live at the Dubai AI Festival, Farhan Ali—developer advocate and rising star at Vercel—joins us to talk about how the next generation is reshaping the internet through speed, accessibility, and powerful developer tools like V0 and Next.js. From making front-end development accessible to non-coders, to building open developer communities and shipping fast, Farhan represents the heart of what modern tech should be: inclusive, collaborative, and fast AF. 🎙️ Hosted by: Andreas Frangeskides belowthefold, dubaiaifestival, aiandwebdev, تطوير_الويب, الإمارات, farhanali, fastweb, واجهات_التطوير, frontenddevelopment, دبي, dubaiaicampus, launchfndry, webperformance, nextjs, developertools, digitalinnovation, أدوات_المطورين, opensourcetech, التحول_الرقمي, modernweb, andreasfrangeskides, البرمجة_الحديثة, datewithtech, v0, techforeveryone, vercel, الذكاء_الاصطناعي, التقنيات_الحديثة, المبرمجين_الجدد, developerexperience false full 58 2a58bfa6-1403-4558-b7a9-3e1ac0d86f21 Intelligence by Design: LLMs, Leadership & the Future of AI | Dr. Hakim Hacid with Will Snow at Dubai AI Festival 🎧 Topics include:

  • Inside Falcon 1, 2, and 3: UAE’s open-source LLMs
  • The role of ethics in next-gen AI systems
  • Why the Gulf is becoming a serious AI innovation hub
  • Scaling autonomous agents and robotics with on-board intelligence
  • The case for keeping humans in the loop—always
     

In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

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]]> Wed, 14 May 2025 14:38:25 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/intelligence-by-design-llms-leadership-the-future-of-ai-dr-hakim-hacid-with-will-snow-at-dubai-ai-festival-ahVqHOI8 🎧 Topics include:

  • Inside Falcon 1, 2, and 3: UAE’s open-source LLMs
  • The role of ethics in next-gen AI systems
  • Why the Gulf is becoming a serious AI innovation hub
  • Scaling autonomous agents and robotics with on-board intelligence
  • The case for keeping humans in the loop—always
     

In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> Intelligence by Design: LLMs, Leadership & the Future of AI | Dr. Hakim Hacid with Will Snow at Dubai AI Festival Ibrahim Jabri 00:20:03 How does a small team in the UAE compete with the world’s biggest AI labs? By building open-source models that rival the best—and doing it with purpose. In this special episode of Below the Fold, recorded live at the Dubai AI Festival, Dr. Hakim Hacid, Chief Researcher at the Technology Innovation Institute (TII), shares how his team is shaping the future of Arabic AI, open-source LLMs, and robotics—right from Abu Dhabi. From the development of the Falcon LLM series to thoughts on ethical AI, agent autonomy, and AI for robotics, Dr. Hakim breaks down what it means to build globally competitive AI in the MENA region. 🎙️ Hosted by: Will Snow How does a small team in the UAE compete with the world’s biggest AI labs? By building open-source models that rival the best—and doing it with purpose. In this special episode of Below the Fold, recorded live at the Dubai AI Festival, Dr. Hakim Hacid, Chief Researcher at the Technology Innovation Institute (TII), shares how his team is shaping the future of Arabic AI, open-source LLMs, and robotics—right from Abu Dhabi. From the development of the Falcon LLM series to thoughts on ethical AI, agent autonomy, and AI for robotics, Dr. Hakim breaks down what it means to build globally competitive AI in the MENA region. 🎙️ Hosted by: Will Snow false full 57 82fd7a15-4bec-4ff9-964d-cf45c7e4074a Education for an AI Generation | Dr. Sonia Ben Jaafar with Naveen Bharadwaj at Dubai AI Festival 🎧 Topics include:

  • How AI is reshaping education-to-employment pipelines
  • The launch of MAAN RAI and skills-based job matching
  • Why youth need more than just degrees—they need direction
  • Digital inclusion, emotional intelligence & building future-ready communities

🎧 Now streaming on all major audio platforms.
🔗 Listen to the full episode: https://lnkd.in/dKA2VSUd

In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Tue, 13 May 2025 13:25:24 +0000 ibrahimjabri@cosmiklabs.com (Dr. Sonia Ben Jaafar, Naveen Bharadwaj) https://belowthefoldpodcast.simplecast.com/episodes/education-for-an-ai-generation-dr-sonia-ben-jaafar-at-dubai-ai-festival-SfrtrGio 🎧 Topics include:

  • How AI is reshaping education-to-employment pipelines
  • The launch of MAAN RAI and skills-based job matching
  • Why youth need more than just degrees—they need direction
  • Digital inclusion, emotional intelligence & building future-ready communities

🎧 Now streaming on all major audio platforms.
🔗 Listen to the full episode: https://lnkd.in/dKA2VSUd

In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Education for an AI Generation | Dr. Sonia Ben Jaafar with Naveen Bharadwaj at Dubai AI Festival Dr. Sonia Ben Jaafar, Naveen Bharadwaj 00:20:46 How do we build an education system that truly prepares youth for the future? In this special episode of Below the Fold—recorded live at the Dubai AI Festival—Dr. Sonia Ben Jaafar, CEO of the Abdulla Al Ghurair Foundation, shares how her team is using AI, skills-based learning, and smart philanthropy to bridge the gap between education and employment across the Arab world. From launching MAAN RAI—a new AI-powered job matching platform—to supporting rural women entrepreneurs and redefining learning ROI, Dr. Sonia’s approach is clear: the future of education must be human, inclusive, and purpose-driven. 🎙️ Hosted by: Naveen Bharadwaj How do we build an education system that truly prepares youth for the future? In this special episode of Below the Fold—recorded live at the Dubai AI Festival—Dr. Sonia Ben Jaafar, CEO of the Abdulla Al Ghurair Foundation, shares how her team is using AI, skills-based learning, and smart philanthropy to bridge the gap between education and employment across the Arab world. From launching MAAN RAI—a new AI-powered job matching platform—to supporting rural women entrepreneurs and redefining learning ROI, Dr. Sonia’s approach is clear: the future of education must be human, inclusive, and purpose-driven. 🎙️ Hosted by: Naveen Bharadwaj smartphilanthropy, belowthefold, dubaiaifestival, arabyouth, menaeducation, الإمارات, futureofeducation, دبي, youthempowerment, aiineducation, agf, abdullaalghurairfoundation, dubaiaicampus, launchfndry, maanrai, womeninleadership, التعليم_الرقمي, datewithtech, الابتكار_في_التعليم, ريادة_المرأة, uaeinnovation, soniabenjaafar, educationtoemployment, digitalinclusion, الذكاء_الاصطناعي, skillsbasedlearning, aiinlearning, تمكين_الشباب, trescon, سد_فجوة_المهارات false full 56 ac438c3f-c1aa-47f8-ace9-12847b66a7ad Beyond the Algorithm: Nurturing Minds in the Age of AI | Max Dinser at Dubai AI Festival Key Topics Covered:

  • How AI can democratize personalized education
  • “Daisy”: An AI tutor designed to support—not replace—teachers
  • Using voice tech to reach learners without devices or literacy
  • What real-world deployment looks like in underserved communities
  • Designing AI for accessibility first—not just performance
  • Why building for inclusion requires cross-sector collaboration

 

About the Guest

Max Dinser is the Founder and CEO of Digital Bricks, a company creating AI-powered tools to make education scalable, personalized, and human. With a background at Microsoft and a passion for accessible learning, Max is redefining how tech can serve teachers and students around the world.

 

In Collaboration With:

@BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, @DubaiAICampus, and Trescon

 

📍 Recorded at the Dubai AI Festival at DIFC Innovation Hub

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Mon, 12 May 2025 13:00:00 +0000 ibrahimjabri@cosmiklabs.com (Max Dinser, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/beyond-the-algorithm-nurturing-minds-in-the-age-of-ai-max-dinser-at-dubai-ai-festival-YleZlLAA Key Topics Covered:

  • How AI can democratize personalized education
  • “Daisy”: An AI tutor designed to support—not replace—teachers
  • Using voice tech to reach learners without devices or literacy
  • What real-world deployment looks like in underserved communities
  • Designing AI for accessibility first—not just performance
  • Why building for inclusion requires cross-sector collaboration

 

About the Guest

Max Dinser is the Founder and CEO of Digital Bricks, a company creating AI-powered tools to make education scalable, personalized, and human. With a background at Microsoft and a passion for accessible learning, Max is redefining how tech can serve teachers and students around the world.

 

In Collaboration With:

@BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, @DubaiAICampus, and Trescon

 

📍 Recorded at the Dubai AI Festival at DIFC Innovation Hub

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Beyond the Algorithm: Nurturing Minds in the Age of AI | Max Dinser at Dubai AI Festival Max Dinser, Ibrahim Jabri 00:13:40 In this episode of Below the Fold, Max Dinser, CEO of Digital Bricks, shares why the true promise of AI in education isn’t just better tools—it’s better access. From AI-powered tutors to voice-first interfaces, Max explores how AI can unlock high-quality learning for all, especially those historically excluded from elite classrooms and digital ecosystems. This is a conversation about equity, purpose, and the kind of future we want to build for every learner—not just the digitally privileged. In this episode of Below the Fold, Max Dinser, CEO of Digital Bricks, shares why the true promise of AI in education isn’t just better tools—it’s better access. From AI-powered tutors to voice-first interfaces, Max explores how AI can unlock high-quality learning for all, especially those historically excluded from elite classrooms and digital ecosystems. This is a conversation about equity, purpose, and the kind of future we want to build for every learner—not just the digitally privileged. false full 55 875f0ec8-2497-4103-a943-51a34af13c38 Human First: Designing Student-Centered AI for the Future of Education | Dr. Dala Kakos with Will Snow at Dubai AI Festival Key Topics Covered:

  • How AI can help teachers do more with less—and have fun doing it
  • The role of prompt engineering in student learning
  • Redefining 21st-century skills: emotional resilience, creativity, and critical thinking
  • What it takes to build a national framework for AI in education
  • Why happiness—not just grades—should be the metric of success
  • Supporting teachers through the transition to AI-powered classrooms
  • How student voices can guide faster, better, and more inclusive innovation

About the Guest

Dr. Dala Kakos is a leading voice in student-first AI policy. As an expert at the Emirates Council for Digital Education (ECHD), she works with public and private sector partners to create sustainable, inclusive, and joyful education systems for the future.

 

Produced in collaboration with:

@BelowTheFoldPodcast, @DATEwithTECH, @launchfoundry, @DubaiAIFestival, @DubaiAICampus, and Trescon

📍 Dubai AI Festival at DIFC Innovation Hub

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 12 May 2025 05:42:18 +0000 ibrahimjabri@cosmiklabs.com (Dala Kakos, Will Snow) https://belowthefoldpodcast.simplecast.com/episodes/human-first-designing-student-centered-ai-for-the-future-of-education-dr-dala-kakos-with-will-snow-at-dubai-ai-festival-kUrH4Wnl Key Topics Covered:

  • How AI can help teachers do more with less—and have fun doing it
  • The role of prompt engineering in student learning
  • Redefining 21st-century skills: emotional resilience, creativity, and critical thinking
  • What it takes to build a national framework for AI in education
  • Why happiness—not just grades—should be the metric of success
  • Supporting teachers through the transition to AI-powered classrooms
  • How student voices can guide faster, better, and more inclusive innovation

About the Guest

Dr. Dala Kakos is a leading voice in student-first AI policy. As an expert at the Emirates Council for Digital Education (ECHD), she works with public and private sector partners to create sustainable, inclusive, and joyful education systems for the future.

 

Produced in collaboration with:

@BelowTheFoldPodcast, @DATEwithTECH, @launchfoundry, @DubaiAIFestival, @DubaiAICampus, and Trescon

📍 Dubai AI Festival at DIFC Innovation Hub

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Human First: Designing Student-Centered AI for the Future of Education | Dr. Dala Kakos with Will Snow at Dubai AI Festival Dala Kakos, Will Snow 00:23:17 In this special episode of Below the Fold, Dr. Dala Kakos, an education innovation leader at ECHD, shares a human-first perspective on AI in schools. Through decades of experience in education systems across the UAE, U.S., and beyond, Dr. Dala unpacks how AI can help personalize learning, empower teachers, and nurture emotional resilience—if it’s designed around the real needs of students. From policy to the classroom, she makes one thing clear: education reform must start with empathy. In this special episode of Below the Fold, Dr. Dala Kakos, an education innovation leader at ECHD, shares a human-first perspective on AI in schools. Through decades of experience in education systems across the UAE, U.S., and beyond, Dr. Dala unpacks how AI can help personalize learning, empower teachers, and nurture emotional resilience—if it’s designed around the real needs of students. From policy to the classroom, she makes one thing clear: education reform must start with empathy. belowthefold, dubaiaifestival, personalizedlearning, edtechleadership, aiforgood, aiandpolicy, الإمارات, قيادة_تعليمية, الطلاب_أولاً, دبي, aiineducation, uaeeducation, dubaiaicampus, launchfndry, emotionalintelligence, echd, futureoflearning, humanfirstai, 21stcenturyskills, التحول_الرقمي, التعليم_الرقمي, datewithtech, teacherempowerment, الابتكار_في_التعليم, الذكاء_الاصطناعي_في_المدارس, drdalakakos, digitaleducation, educationreform, الذكاء_الاصطناعي, inclusiveinnovation, difcinnovationhub, trescon, studentcentricai false full 54 ab6e10de-d719-4208-b4de-118388d21097 Trading Power: How AI is Reshaping Digital Economies | Dr. Nora Dihel at Dubai AI Festival 🎙️ Topics include:

  • How AI is reshaping global value chains for developing economies
  • The role of digital trade in boosting inclusivity
  • Policy gaps, regulatory sandboxes, and AI education

Why AI won’t disrupt trade alone—geopolitics will

In collaboration with Date With Tech, Launch Foundry // AI Product Studio, Trescon, and the Dubai AI Festival at DIFC Innovation Hub.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Sat, 10 May 2025 05:49:33 +0000 ibrahimjabri@cosmiklabs.com (Dr. Nora Dihel, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/trading-power-how-ai-is-reshaping-digital-economies-dr-nora-dihel-at-dubai-ai-festival-04Y7yB7L 🎙️ Topics include:

  • How AI is reshaping global value chains for developing economies
  • The role of digital trade in boosting inclusivity
  • Policy gaps, regulatory sandboxes, and AI education

Why AI won’t disrupt trade alone—geopolitics will

In collaboration with Date With Tech, Launch Foundry // AI Product Studio, Trescon, and the Dubai AI Festival at DIFC Innovation Hub.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Trading Power: How AI is Reshaping Digital Economies | Dr. Nora Dihel at Dubai AI Festival Dr. Nora Dihel, Ibrahim Jabri 00:15:30 Can AI help emerging economies leapfrog into the future of global trade? In this special episode of Below the Fold—recorded live at the Dubai AI Festival—Dr. Nora Dihel, Senior Trade Economist, explains how AI is transforming international trade, supply chains, and development models. From digitizing border processes to reshaping value chains, AI presents enormous opportunities—especially for developing countries. But infrastructure, regulation, and digital skills still stand in the way. Can AI help emerging economies leapfrog into the future of global trade? In this special episode of Below the Fold—recorded live at the Dubai AI Festival—Dr. Nora Dihel, Senior Trade Economist, explains how AI is transforming international trade, supply chains, and development models. From digitizing border processes to reshaping value chains, AI presents enormous opportunities—especially for developing countries. But infrastructure, regulation, and digital skills still stand in the way. aiforpolicymakers, belowthefold, dubaiaifestival, digitaleconomy, aiandglobaltrade, tradeeconomist, noradihel, الإمارات, inclusivetrade, worldbankeconomist, tradeinnovation, emergingmarkets, دبي, digitaltrade, launchfoundry, aifordevelopment, الابتكار_الاقتصادي, menatech, economicinnovation, aiandtrade, التحول_الرقمي, datewithtech, smarttradesystems, globalvaluechains, aiinsupplychains, الأسواق_الناشئة, aiineconomics, التجارة_الرقمية, الذكاء_الاصطناعي, difcinnovationhub, trescon, الاقتصاد_الرقمي, aiinemergingmarkets false full 53 9744fbc7-61b7-4c03-a79a-695408775a1d From Molecules to Models: How AI is Rewriting the Rules of Drug Discovery | Will Snow with Dr. Alex Aliper at Dubai AI Festival 🎙️ Topics include:

  • The future of AI and robotics in clinical drug development
  • What’s holding back AI-designed therapies from reaching patients
  • How generative biology is unlocking new drug pipelines
  • The real cost of delay in global healthcare innovation

     

In collaboration with Date With Tech, Launch Foundry // AI Product Studio, Trescon, and the Dubai AI Festival at DIFC Innovation Hub.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Thu, 8 May 2025 14:28:29 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/ai-robotics-curing-the-uncurable-will-snow-with-dr-alex-aliper-at-dubai-ai-festival-unqKIgvP 🎙️ Topics include:

  • The future of AI and robotics in clinical drug development
  • What’s holding back AI-designed therapies from reaching patients
  • How generative biology is unlocking new drug pipelines
  • The real cost of delay in global healthcare innovation

     

In collaboration with Date With Tech, Launch Foundry // AI Product Studio, Trescon, and the Dubai AI Festival at DIFC Innovation Hub.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> From Molecules to Models: How AI is Rewriting the Rules of Drug Discovery | Will Snow with Dr. Alex Aliper at Dubai AI Festival Ibrahim Jabri 00:14:37 AI is designing drugs in months—not years. But the real bottleneck? Clinical validation. In this special episode of Below the Fold—recorded live at the Dubai AI Festival—Dr. Alex Aliper, CEO & President of Insilico Medicine, breaks down the final frontier in AI-powered drug discovery. From lab automation to quantum breakthroughs, Alex shares how AI is transforming every layer of pharmaceutical R&D—yet regulatory systems remain slow to catch up. AI is designing drugs in months—not years. But the real bottleneck? Clinical validation. In this special episode of Below the Fold—recorded live at the Dubai AI Festival—Dr. Alex Aliper, CEO & President of Insilico Medicine, breaks down the final frontier in AI-powered drug discovery. From lab automation to quantum breakthroughs, Alex shares how AI is transforming every layer of pharmaceutical R&D—yet regulatory systems remain slow to catch up. clinicalvalidation, lifesciencesinnovation, alexaliper, belowthefold, dubaiaifestival, generativebiology, العلوم_الحياتية, healthtech, aiforgood, الإمارات, roboticsinhealthcare, aiinpharma, drugdevelopment, الابتكار_الدوائي, دبي, الذكاء_الاصطناعي_في_الدواء, الطب_الرقمي, launchfoundry, futureofmedicine, dubaiaicampus, aiandbiology, aiclinicaltrials, insilicomedicine, aiinbiotech, drugdiscovery, الاكتشاف_الدوائي, biotechinnovation, التحول_الرقمي, aiinhealthcare, datewithtech, الرعاية_الصحية_الرقمية, quantumcomputing, الرعاية_الصحية, الذكاء_الاصطناعي_في_الصحة, الذكاء_الاصطناعي, digitalhealth, automatedlab, التكنولوجيا_الطبية, difcinnovationhub, trescon, الابتكار_في_الصحة, aiinlifesciences false full 52 1b1bb532-248d-4a32-9a00-fa3ce5efd3bb Code with Purpose: AI, Culture, and Building for Impact | Martell Gamble at the Dubai AI Festival 🔍 What We Cover:

  • Why soulful leadership is needed now more than ever in tech
  • The link between gospel, activism, and AI product design
  • Building Mollify, an inclusive AI nutrition app
  • Why DEI must be embedded at the core—not bolted on
  • Creating AI copilots for underserved communities
  • How Dubai’s openness to soul-led innovation is creating global opportunity
  • Martell’s dream: A world where AI becomes a tool for healing, not just scaling

 

👤 About the Guest

Martell Gamble is the CEO and Co-Founder of Willbanah, a values-driven software and AI company blending technical innovation with deep social purpose. With a background in gospel music and civil rights activism, he’s on a mission to build tech that reflects who we are—and who we can become.

 

🤝 In Collaboration With:

Date With Tech Podcast | Launch.fndry | Trescon

📍 Recorded live at Dubai AI Festival 2025

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Wed, 7 May 2025 13:23:30 +0000 ibrahimjabri@cosmiklabs.com (Martell Gamble, Andreas Frangeskides) https://belowthefoldpodcast.simplecast.com/episodes/code-with-purpose-ai-culture-and-building-for-impact-martell-gamble-at-the-dubai-ai-festival-OSP8BU5A 🔍 What We Cover:

  • Why soulful leadership is needed now more than ever in tech
  • The link between gospel, activism, and AI product design
  • Building Mollify, an inclusive AI nutrition app
  • Why DEI must be embedded at the core—not bolted on
  • Creating AI copilots for underserved communities
  • How Dubai’s openness to soul-led innovation is creating global opportunity
  • Martell’s dream: A world where AI becomes a tool for healing, not just scaling

 

👤 About the Guest

Martell Gamble is the CEO and Co-Founder of Willbanah, a values-driven software and AI company blending technical innovation with deep social purpose. With a background in gospel music and civil rights activism, he’s on a mission to build tech that reflects who we are—and who we can become.

 

🤝 In Collaboration With:

Date With Tech Podcast | Launch.fndry | Trescon

📍 Recorded live at Dubai AI Festival 2025

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Code with Purpose: AI, Culture, and Building for Impact | Martell Gamble at the Dubai AI Festival Martell Gamble, Andreas Frangeskides 00:19:07 In this powerful episode of Below the Fold, recorded live at the Dubai AI Festival, we sit down with Martell Gamble, CEO of Willbanah —a company on a mission to build AI that uplifts, includes, and empowers. Martell’s journey began far from tech boardrooms. Raised by a single mother, grounded in gospel music, and shaped by the legacy of civil rights leaders, he brings a rare depth to the conversation on innovation. For him, AI isn’t just about efficiency or disruption—it’s about justice, dignity, and community. He shares the story behind Mollify, his AI-powered nutrition platform designed to make healthy living accessible to everyone, not just those who can afford it. And he challenges the industry to reimagine innovation—not as a race for speed, but a return to human-centered technology. In this powerful episode of Below the Fold, recorded live at the Dubai AI Festival, we sit down with Martell Gamble, CEO of Willbanah —a company on a mission to build AI that uplifts, includes, and empowers. Martell’s journey began far from tech boardrooms. Raised by a single mother, grounded in gospel music, and shaped by the legacy of civil rights leaders, he brings a rare depth to the conversation on innovation. For him, AI isn’t just about efficiency or disruption—it’s about justice, dignity, and community. He shares the story behind Mollify, his AI-powered nutrition platform designed to make healthy living accessible to everyone, not just those who can afford it. And he challenges the industry to reimagine innovation—not as a race for speed, but a return to human-centered technology. الامارات, belowthefold, dubaiaifestival, aiwithsoul, techwithpurpose, aiandcommunity, الذكاء_الاصطناعي_للجميع, التكنولوجيا_الإنسانية, دبي, mollifyapp, techforgood, inclusiveai, ريادة_الأعمال, launchfndry, digitalwellness, deiintech, menatech, التكنولوجيا_للجميع, futureoftech, martellgamble, التحول_الرقمي, aiinhealthcare, datewithtech, aileadership, الشرق_الأوسط, الذكاء_الاصطناعي, humancenteredinnovation, trescon, الابتكار_الرقمي, willbanah false full 51 349bdffb-5cda-415b-b3bd-9a1f8d2cf210 Designing for Impact: When Data Strategy Meets Human-Centered Change | Ronnie Sheth with Naveen Bharadwaj at Dubai AI Festival 🔍 What you’ll learn:

  • Designing AI with human values at the core
  • Scaling data strategy without compromising ethics
  • Enterprise governance and ESG done right
  • Lessons from building tech that creates real-world change

📢 Whether you're a data leader, founder, or changemaker, this conversation is your roadmap for designing technology that matters.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 5 May 2025 14:33:37 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/designing-for-impact-when-data-strategy-meets-human-centered-change-ronnie-sheth-with-naveen-bharadwaj-at-dubai-ai-festival-N_xZp4f_ 🔍 What you’ll learn:

  • Designing AI with human values at the core
  • Scaling data strategy without compromising ethics
  • Enterprise governance and ESG done right
  • Lessons from building tech that creates real-world change

📢 Whether you're a data leader, founder, or changemaker, this conversation is your roadmap for designing technology that matters.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Designing for Impact: When Data Strategy Meets Human-Centered Change | Ronnie Sheth with Naveen Bharadwaj at Dubai AI Festival Ibrahim Jabri 00:26:47 n this special collaborative episode of Below the Fold, recorded live at the Dubai AI Festival, Ronnie Sheth, CEO of SENEN Group, joins Naveen Bharadwaj to explore what it really takes to align data, ethics, and impact at scale. From ESG to enterprise AI governance, Ronnie shares how global brands are building responsible, human-centered AI systems — and why this approach is no longer optional. n this special collaborative episode of Below the Fold, recorded live at the Dubai AI Festival, Ronnie Sheth, CEO of SENEN Group, joins Naveen Bharadwaj to explore what it really takes to align data, ethics, and impact at scale. From ESG to enterprise AI governance, Ronnie shares how global brands are building responsible, human-centered AI systems — and why this approach is no longer optional. false full 50 77c312cc-855b-416e-9204-d70539724b59 Building Smart Nations with AI | Martin Yates with Naveen Bharadwaj at Dubai AI Festival 🔍 Key Topics Covered:

  • How governments can harness AI for citizen-centric transformation
  • Data governance, sovereignty, and ethical AI deployment
  • Why smart nations need agile tech infrastructure
  • Public-private collaboration in the MENA region
  • Lessons from the UAE’s approach to AI and innovation

 

📍 Recorded at the Dubai AI Festival, 2025.

 

📲 Follow us for more in-depth episodes on AI, tech, and innovation in the MENA region.

 

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> Sun, 4 May 2025 13:35:51 +0000 ibrahimjabri@cosmiklabs.com (Naveen Bharadwaj, Martin Yates) https://belowthefoldpodcast.simplecast.com/episodes/building-smart-nations-with-ai-zu6S7JRY 🔍 Key Topics Covered:

  • How governments can harness AI for citizen-centric transformation
  • Data governance, sovereignty, and ethical AI deployment
  • Why smart nations need agile tech infrastructure
  • Public-private collaboration in the MENA region
  • Lessons from the UAE’s approach to AI and innovation

 

📍 Recorded at the Dubai AI Festival, 2025.

 

📲 Follow us for more in-depth episodes on AI, tech, and innovation in the MENA region.

 

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Building Smart Nations with AI | Martin Yates with Naveen Bharadwaj at Dubai AI Festival Naveen Bharadwaj, Martin Yates 00:24:35 In this special collaborative episode of Below the Fold, recorded during the Dubai AI Festival, we sit down with Martin Yates, Government Tech Advisor at Presight, to explore what it really means to build a "smart nation." From deploying AI for public sector innovation to ensuring ethical governance and digital trust, Martin breaks down how AI can empower governments to deliver citizen-first services, achieve data sovereignty, and design scalable infrastructure for the future. Joined by Naveen Bharadwaj, CEO of Trescon, this episode—produced in collaboration with Date With Tech Podcast, Launch.fndry, and Trescon—dives into the real-world strategies, use cases, and challenges of national digital transformation. In this special collaborative episode of Below the Fold, recorded during the Dubai AI Festival, we sit down with Martin Yates, Government Tech Advisor at Presight, to explore what it really means to build a "smart nation." From deploying AI for public sector innovation to ensuring ethical governance and digital trust, Martin breaks down how AI can empower governments to deliver citizen-first services, achieve data sovereignty, and design scalable infrastructure for the future. Joined by Naveen Bharadwaj, CEO of Trescon, this episode—produced in collaboration with Date With Tech Podcast, Launch.fndry, and Trescon—dives into the real-world strategies, use cases, and challenges of national digital transformation. artificialintelligence, الامارات, belowthefold, dubaiaifestival, digitaltransformation, smartcities, publicsectorinnovation, مستقبل_التكنولوجيا, presightai, smartnations, دبي, techforgood, aifordevelopment, launchfndry, middleeasttech, menatech, قادة_التكنولوجيا, futureofgovernance, تكنولوجيا_الحكومة, التحول_الرقمي, digitalgovernment, datewithtech, الحكومة_الذكية, aileadership, المدن_الذكية, الشرق_الأوسط, govtech, الذكاء_الاصطناعي, trescon, الابتكار_الرقمي, aiingovernment false full 49 9a4f8cdf-c26a-444f-ad37-72c54a908181 The Rise of the AI Educators: Redefining Knowledge with Digital Wisdom | Eng. Hessa Lootah at Dubai AI Festival  

🎙️ Topics:

  • How AI is reshaping education in healthcare and beyond
  • Building a culturally relevant AI model (Dr. Layla)
  • Preserving traditional medicine with data and technology
  • Empowering students with AI, not replacing educators

🔗 Listen now to discover how one Emirati engineer is redefining the future of AI in education—starting with a greenhouse and a shy digital doctor.

00:00 Introduction and Welcome

00:19 Vision Behind Dr. Layla

00:44 Dr. Layla's Role and Function

01:29 The Persona of Dr. Layla

02:16 Balancing Cultural Heritage and Scientific Accuracy

03:04 Reactions and Acceptance

05:28 AI in Education: Challenges and Integration

07:19 Personal Ambitions and Legacy

08:48 Conclusion and Final Thoughts

🎥 Don’t forget to follow!

DMCG
Instagram: dubaimedicalcollegeforgirls
Facebook: dmcg.edu
X (twitter): DMC_edu
LinkedIn: dubai-medical-college
YouTube: dubaimedicalcollegeforgirls


DPCG
Instagram: dubaipharmacycollege
Facebook: dubaipharmacycollegeforgirls
X(twitter): pharmacy_dubai
LinkedIn: Dubai-pharmacy-college-for-girls
YouTube: dubaipharmacycollegeforgirls
TikTok: dubaipharmacycollege1


LinkedIn Page - Launch Foundry

You Tube - Launch Foundry

Instagram - Launch Foundry

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Fri, 2 May 2025 10:21:48 +0000 ibrahimjabri@cosmiklabs.com (Shadi Dawi) https://belowthefoldpodcast.simplecast.com/episodes/the-rise-of-the-ai-educators-redefining-knowledge-with-digital-wisdom-JET_dcP4  

🎙️ Topics:

  • How AI is reshaping education in healthcare and beyond
  • Building a culturally relevant AI model (Dr. Layla)
  • Preserving traditional medicine with data and technology
  • Empowering students with AI, not replacing educators

🔗 Listen now to discover how one Emirati engineer is redefining the future of AI in education—starting with a greenhouse and a shy digital doctor.

00:00 Introduction and Welcome

00:19 Vision Behind Dr. Layla

00:44 Dr. Layla's Role and Function

01:29 The Persona of Dr. Layla

02:16 Balancing Cultural Heritage and Scientific Accuracy

03:04 Reactions and Acceptance

05:28 AI in Education: Challenges and Integration

07:19 Personal Ambitions and Legacy

08:48 Conclusion and Final Thoughts

🎥 Don’t forget to follow!

DMCG
Instagram: dubaimedicalcollegeforgirls
Facebook: dmcg.edu
X (twitter): DMC_edu
LinkedIn: dubai-medical-college
YouTube: dubaimedicalcollegeforgirls


DPCG
Instagram: dubaipharmacycollege
Facebook: dubaipharmacycollegeforgirls
X(twitter): pharmacy_dubai
LinkedIn: Dubai-pharmacy-college-for-girls
YouTube: dubaipharmacycollegeforgirls
TikTok: dubaipharmacycollege1


LinkedIn Page - Launch Foundry

You Tube - Launch Foundry

Instagram - Launch Foundry

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> The Rise of the AI Educators: Redefining Knowledge with Digital Wisdom | Eng. Hessa Lootah at Dubai AI Festival Shadi Dawi 00:09:10 In this special episode of Below the Fold, in collaboration with Date With Tech Podcast, Launch.fndry, and Trescon, we sit down with Eng. Hessa Lootah, the visionary behind Dr. Layla—an AI-powered teaching assistant blending traditional medicine and modern science. Hessa shares how her passion for AI, her family’s legacy in education, and a bold vision for the future came together to create a culturally rooted, scientifically sound AI persona that’s changing how students learn. In this special episode of Below the Fold, in collaboration with Date With Tech Podcast, Launch.fndry, and Trescon, we sit down with Eng. Hessa Lootah, the visionary behind Dr. Layla—an AI-powered teaching assistant blending traditional medicine and modern science. Hessa shares how her passion for AI, her family’s legacy in education, and a bold vision for the future came together to create a culturally rooted, scientifically sound AI persona that’s changing how students learn. الذكاء_الاصطناعي_والثقافة, dubaiaifestival, هسة_لوتاه, aistorytelling, educationalai, belowthefoldpodcast, edtechinnovation, hessalootah, drlayla, naturalmedicineai, جامعة_الطب, womeninai, aiineducation, launchfndry, aiandhealthcare, menatech, aiforlearning, traditionalmedicine, الابتكار_في_الإمارات, التعليم_الحديث, التعليم_الرقمي, datewithtech, الذكاء_الاصطناعي_في_التعليم, humancenteredai, الذكاء_الاصطناعي_والتراث, الذكاء_الاصطناعي_والطب, uaeinnovation, digitaleducation, heritageandtechnology, دكتورة_ليلى, culturalai, trescon, بودكاست_تكنولوجي, الإمارات_والتكنولوجيا, الطب_الطبيعي, المرأة_في_الذكاء_الاصطناعي, مهرجان_دبي_للذكاء_الاصطناعي false full 48 84066de0-4577-4e05-be8e-c3b16e3bab35 How AI Is Transforming Healthcare | Parminder Bhatia at Dubai AI Festival 🎙️ Topics:

  • How AI is speeding up diagnostics and improving patient care
  • Building trust between clinicians, patients, and AI solutions
  • The evolution of healthcare from hospital-centric to home-centric
  • Real-world applications of AI in medical imaging and diagnosis

 

⏱ Timestamps

00:00 Introduction to the Podcast and Guest

00:36 Transition from Amazon to GE Healthcare

02:07 AI Innovations in Healthcare

02:52 Future of AI in Medical Devices

04:20 Building Trust in AI Technologies

06:39 Listener Questions and Quickfire Round

08:28 Closing Remarks

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Sun, 27 Apr 2025 12:39:08 +0000 ibrahimjabri@cosmiklabs.com (Parminder Bhatia, Andreas Frangeskides) https://belowthefoldpodcast.simplecast.com/episodes/how-ai-is-transforming-healthcare-parminder-bhatia-at-dubai-ai-festival-EJFXMJY4 🎙️ Topics:

  • How AI is speeding up diagnostics and improving patient care
  • Building trust between clinicians, patients, and AI solutions
  • The evolution of healthcare from hospital-centric to home-centric
  • Real-world applications of AI in medical imaging and diagnosis

 

⏱ Timestamps

00:00 Introduction to the Podcast and Guest

00:36 Transition from Amazon to GE Healthcare

02:07 AI Innovations in Healthcare

02:52 Future of AI in Medical Devices

04:20 Building Trust in AI Technologies

06:39 Listener Questions and Quickfire Round

08:28 Closing Remarks

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> How AI Is Transforming Healthcare | Parminder Bhatia at Dubai AI Festival Parminder Bhatia, Andreas Frangeskides 00:08:48 In a special edition recorded at the Dubai AI Festival, Below the Fold teams up with Date With Tech Podcast, Launch.fndry, and Trescon to explore the future of healthcare innovation. Parminder Bhatia, Chief AI Officer at GE Healthcare, shares how AI is transforming healthcare—from reducing MRI scan times by 83% to democratizing access to diagnostics. He dives deep into building trust in AI and why emotional intelligence is critical, even in a data-driven world. In a special edition recorded at the Dubai AI Festival, Below the Fold teams up with Date With Tech Podcast, Launch.fndry, and Trescon to explore the future of healthcare innovation. Parminder Bhatia, Chief AI Officer at GE Healthcare, shares how AI is transforming healthcare—from reducing MRI scan times by 83% to democratizing access to diagnostics. He dives deep into building trust in AI and why emotional intelligence is critical, even in a data-driven world. dubaiaifestival, menahealthtech, التشخيص_الطبي, تكنولوجيا_الصحة_في_الإمارات, belowthefoldpodcast, دبي_مهرجان_الذكاء_الاصطناعي, مستقبل_الرعاية_الصحية, healthcaretransformation, medtech, الابتكار_الطبي, trustinai, الابتكار_في_الشرق_الأوسط, parminderbhatia, medicalai, الذكاء_الاصطناعي_في_الطب, gehealthcare, launchfndry, تكنولوجيا_الصحة, healthcareinnovation, digitaltransformationmena الذكاء_الاصطناعي, futureofhealthcare, التحول_الرقمي, الرعاية_الصحية_في_الإمارات, aiinhealthcare, aidiagnostics, datewithtech, الرعاية_الصحية_الرقمية, precisionmedicine, medtechleadership, mritechnology, humanintheloop, healthcareai, uaeinnovation, الذكاء_الاصطناعي_والرعاية_الصحية, digitalhealth, trescon, healthtechmena, aiandmedicine, مهرجان_دبي_للذكاء_الاصطناعي false full 47 343e2a27-04d8-4e89-a1ce-2d3d89bc8e71 The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media In this episode:

  • The evolution of PR in the Middle East & North Africa
  • AI vs. human connection: can tech ever truly replace empathy?
  • Why meaningful relationships still drive brand and business success
  • Inside scoop: What to expect from Dubai AI Festival 2025
  • Building a legacy through content, culture, and connection


Guest spotlight: Shadi Dawi

  • Global PR Leader, Regional & Global PR Director at Trescon
  • Award-winning Technology Journalist (Dubai, 2023)
  • First graduate in AI Journalism & Metaverse Media (2022)
  • Architect of 400+ C-suite interviews and 50+ leadership trainings
  • Mastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain Summit
  • Learn more: www.shadidawi.com

Whether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you.

TIMESTAMPS:
00:00 – Welcome to Below the Fold
00:55 – Special Edition: Dubai AI Festival 2025
01:15 – Meet Shadi Dawi: Influence, Innovation, and Intention
02:56 – From Hospitality to Global PR Leader
06:06 – Emotions in AI and the Business of Storytelling
09:12 – Lifelong Learning in a Fast-Changing Industry
17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation
23:45 – Final Reflections from Shadi

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Tue, 22 Apr 2025 07:38:30 +0000 ibrahimjabri@cosmiklabs.com (Shadi Dawi, Andreas Frangeskides) https://belowthefoldpodcast.simplecast.com/episodes/below-the-fold-special-edition-dubai-ai-festival-2025-4tiLqARB In this episode:

  • The evolution of PR in the Middle East & North Africa
  • AI vs. human connection: can tech ever truly replace empathy?
  • Why meaningful relationships still drive brand and business success
  • Inside scoop: What to expect from Dubai AI Festival 2025
  • Building a legacy through content, culture, and connection


Guest spotlight: Shadi Dawi

  • Global PR Leader, Regional & Global PR Director at Trescon
  • Award-winning Technology Journalist (Dubai, 2023)
  • First graduate in AI Journalism & Metaverse Media (2022)
  • Architect of 400+ C-suite interviews and 50+ leadership trainings
  • Mastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain Summit
  • Learn more: www.shadidawi.com

Whether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you.

TIMESTAMPS:
00:00 – Welcome to Below the Fold
00:55 – Special Edition: Dubai AI Festival 2025
01:15 – Meet Shadi Dawi: Influence, Innovation, and Intention
02:56 – From Hospitality to Global PR Leader
06:06 – Emotions in AI and the Business of Storytelling
09:12 – Lifelong Learning in a Fast-Changing Industry
17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation
23:45 – Final Reflections from Shadi

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media Shadi Dawi, Andreas Frangeskides 00:28:50 What does it take to become one of the Middle East’s most trusted voices in tech and public relations? In this exclusive Dubai AI Festival episode of Below the Fold, we sit down with Shadi Dawi—PR Maven, Content Architect, and Dubai’s #2 Tech Influencer for 2025. Shadi opens up about his unconventional journey from hospitality to the global stage, blending strategic storytelling, emotional intelligence, and AI innovation. We explore how his poet mother shaped his communication style, why authenticity still wins in a data-driven world, and what’s next for media in the MENA region. What does it take to become one of the Middle East’s most trusted voices in tech and public relations? In this exclusive Dubai AI Festival episode of Below the Fold, we sit down with Shadi Dawi—PR Maven, Content Architect, and Dubai’s #2 Tech Influencer for 2025. Shadi opens up about his unconventional journey from hospitality to the global stage, blending strategic storytelling, emotional intelligence, and AI innovation. We explore how his poet mother shaped his communication style, why authenticity still wins in a data-driven world, and what’s next for media in the MENA region. dubaiaifestival, العلاقات_العامة, belowthefoldpodcast, prandai, dubaitechscene, shadidweik, aifuture, humanvsai, aiandhumanity, الابتكار_في_الشرق_الأوسط, دبي, digitaltransformationmena, menaregionvoices, ريادة_الأعمال, middleeasttech, emotionalintelligence, uaeleaders, aijournalism, contentcreationai, prleadership, techinfluencermena, techeventsdubai, الذكاء_الاصطناعي, aipodcast, شادي_دويك, storytellingintech, بودكاست_تكنولوجي, تأثير_الذكاء_الاصطناعي, menainnovation, aiinmena, leadershipintech, مهرجان_دبي_للذكاء_الاصطناعي false full 46 356f3b86-fba5-4267-95ef-3c513e6a58f9 Empathy Metrics: How Feeling Valued Fuels Performance with Mimi Nicklin Inside this episode:
• What listening-led leadership really means—and how it transforms morale and motivation
• The science behind why being seen and heard boosts team performance
• How psychological safety and empathy drive innovation and prevent burnout
• Real-world inspiration: How Microsoft became a model for empathetic leadership
• Can AI scale empathy? A surprising take on tech and emotional intelligence

This conversation is a must-listen for leaders, creatives, and professionals who want to create more human, connected, and high-performing workplaces.

📩 If this episode resonates, subscribe, leave a review, and share it with someone building a better workplace.


00:00 – Introduction & welcome back to Mimi
01:00 – Why motivation fuels creative excellence
03:00 – What listening-led leadership looks like in action
05:30 – The cost of disengagement and the case for empathy
07:00 – Empathy's ROI: Profit, productivity, and retention
10:00 – Microsoft as a case study for empathetic culture
11:45 – Practical ways to build emotional connection at work
13:30 – Will AI kill or scale empathy?
15:30 – Understanding the stress response in creative teams
18:00 – How empathy builds resilient, tenacious teams
20:00 – Finding joy, purpose, and sustainable energy as a leader

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Tue, 15 Apr 2025 14:00:00 +0000 ibrahimjabri@cosmiklabs.com (Mimi Nicklin) https://belowthefoldpodcast.simplecast.com/episodes/empathy-metrics-how-feeling-valued-fuels-performance-with-mimi-nicklin-UbjQcJ0g Inside this episode:
• What listening-led leadership really means—and how it transforms morale and motivation
• The science behind why being seen and heard boosts team performance
• How psychological safety and empathy drive innovation and prevent burnout
• Real-world inspiration: How Microsoft became a model for empathetic leadership
• Can AI scale empathy? A surprising take on tech and emotional intelligence

This conversation is a must-listen for leaders, creatives, and professionals who want to create more human, connected, and high-performing workplaces.

📩 If this episode resonates, subscribe, leave a review, and share it with someone building a better workplace.


00:00 – Introduction & welcome back to Mimi
01:00 – Why motivation fuels creative excellence
03:00 – What listening-led leadership looks like in action
05:30 – The cost of disengagement and the case for empathy
07:00 – Empathy's ROI: Profit, productivity, and retention
10:00 – Microsoft as a case study for empathetic culture
11:45 – Practical ways to build emotional connection at work
13:30 – Will AI kill or scale empathy?
15:30 – Understanding the stress response in creative teams
18:00 – How empathy builds resilient, tenacious teams
20:00 – Finding joy, purpose, and sustainable energy as a leader

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Empathy Metrics: How Feeling Valued Fuels Performance with Mimi Nicklin Mimi Nicklin 00:21:27 In this episode of Below the Fold, host Ibrahim sits down once again with empathy advocate and author Mimi Nicklin to explore the practical power of empathy in business. Building on part one, this episode dives deeper into why empathy is essential—not just for personal connection, but for sustained performance, loyalty, and creative excellence in the workplace. In this episode of Below the Fold, host Ibrahim sits down once again with empathy advocate and author Mimi Nicklin to explore the practical power of empathy in business. Building on part one, this episode dives deeper into why empathy is essential—not just for personal connection, but for sustained performance, loyalty, and creative excellence in the workplace. employee engagement, creative industry leadership, motivation at work, leadership, mental health at work, empathy roi, corporate culture, ai and empathy, microsoft empathy, workplace burnout, human connection, mimi nicklin, below the fold podcast, listening-led leadership, empathy at work, resilient teams, psychological safety false full 45 f564308a-46f9-453f-830a-3ae824409cd8 Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal Key Topics Covered:

• What custom bidding is—and why it matters now more than ever
• The limitations of smart and manual bidding
• How custom bidding improves efficiency and profitability
• The math behind custom bidding: inputs, outcomes, and what to track
• How to structure your bidding models for real-world impact
• Brand health vs performance marketing—and how to balance both
• Why marketers need to own their numbers and not rely blindly on algorithms
• Leadership, data, and the evolving role of marketing in 2025

Key Takeaways:

✔ Custom bidding isn’t just for data scientists—every performance marketer should understand it
✔ You can scale smarter, faster, and more profitably with the right bidding strategy
✔ Relying on Google or Meta to optimize your campaigns? It’s time to take control
✔ Brand building and bidding are not mutually exclusive—they should support each other

If you’re serious about leveling up your paid media game, this episode is a blueprint.

Loved this episode? Subscribe, leave a review, and tell us your biggest insight!


⏱ Timestamps

00:00 – Intro
01:45 – What is custom bidding (and why it’s misunderstood)
04:20 – Where smart bidding falls short
08:12 – Inputs that matter: defining value in your bidding model
13:50 – Common mistakes in performance bidding strategies
18:24 – Real-life example: building custom bidding from scratch
23:08 – Why marketers need to think like product managers
27:32 – Balancing brand health with aggressive bidding goals
32:10 – How custom bidding increases profitability
36:40 – Final thoughts from Hicham on owning your strategy

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Tue, 8 Apr 2025 13:47:53 +0000 ibrahimjabri@cosmiklabs.com (Hicham Ghazal) https://belowthefoldpodcast.simplecast.com/episodes/custom-bidding-explained-CymUCC2i Key Topics Covered:

• What custom bidding is—and why it matters now more than ever
• The limitations of smart and manual bidding
• How custom bidding improves efficiency and profitability
• The math behind custom bidding: inputs, outcomes, and what to track
• How to structure your bidding models for real-world impact
• Brand health vs performance marketing—and how to balance both
• Why marketers need to own their numbers and not rely blindly on algorithms
• Leadership, data, and the evolving role of marketing in 2025

Key Takeaways:

✔ Custom bidding isn’t just for data scientists—every performance marketer should understand it
✔ You can scale smarter, faster, and more profitably with the right bidding strategy
✔ Relying on Google or Meta to optimize your campaigns? It’s time to take control
✔ Brand building and bidding are not mutually exclusive—they should support each other

If you’re serious about leveling up your paid media game, this episode is a blueprint.

Loved this episode? Subscribe, leave a review, and tell us your biggest insight!


⏱ Timestamps

00:00 – Intro
01:45 – What is custom bidding (and why it’s misunderstood)
04:20 – Where smart bidding falls short
08:12 – Inputs that matter: defining value in your bidding model
13:50 – Common mistakes in performance bidding strategies
18:24 – Real-life example: building custom bidding from scratch
23:08 – Why marketers need to think like product managers
27:32 – Balancing brand health with aggressive bidding goals
32:10 – How custom bidding increases profitability
36:40 – Final thoughts from Hicham on owning your strategy

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal Hicham Ghazal 00:19:46 In this episode of Below the Fold, we welcome back Hicham Ghazal, one of the region’s top marketing strategists, for Part 2 of our deep dive—this time, into a topic performance marketers rarely talk about publicly: custom bidding. If you're relying solely on smart or manual bidding, you're leaving money on the table. Hicham breaks down what custom bidding really is, why it’s a game-changer for scaling efficiently, and how marketers can start building smarter, more profitable ad engines with it. With decades of experience across agency and brand sides, Hicham shares raw insights on what works, what doesn’t, and how the smartest marketers today are turning bidding into a business strategy, not just a media tactic. In this episode of Below the Fold, we welcome back Hicham Ghazal, one of the region’s top marketing strategists, for Part 2 of our deep dive—this time, into a topic performance marketers rarely talk about publicly: custom bidding. If you're relying solely on smart or manual bidding, you're leaving money on the table. Hicham breaks down what custom bidding really is, why it’s a game-changer for scaling efficiently, and how marketers can start building smarter, more profitable ad engines with it. With decades of experience across agency and brand sides, Hicham shares raw insights on what works, what doesn’t, and how the smartest marketers today are turning bidding into a business strategy, not just a media tactic. digital leadership, social media reputation, cross-functional leadership, value-driven marketing, marketing performance, reputation management, marketing leaders in dubai., brand strategy, brand health, marketing leadership, marketing for impact, marketing in the age of ai, strategic marketing, middle east brands, linkedin personal branding, modern brand leadership, emotional intelligence, uae business growth, crisis communication, brand trust, marketing kpis, brand visibility strategies, executive branding, marketing strategy 2025, long-term brand building, future of marketing, marketing like a ceo, marketing insights, human-centric marketing, marketing in mena, gcc marketing insights, business storytelling, mena marketing, thought leadership, ai and brand marketing false full 44 c9ee16ee-30ef-438d-9028-c018aa623b77 10 Reasons why PR matters with Lara Geadah Key Topics Covered:

• What PR really is beyond media coverage (and why most people get it wrong)
• The importance of personal branding and self-promotion in today’s market
• Why you don’t need a background in PR to start making an impact
• How PR can help close deals and bring in inbound leads
• Budget-friendly PR strategies for startups and SMEs
• The power of LinkedIn influencers and why they’re taking over the PR game
• Why PR is about storytelling and credibility, not just media placements
• Unexpected collaborations and how they can skyrocket your brand’s reach

Key Takeaways:

✔ PR is not a luxury—it’s a necessity in today’s competitive landscape.
✔ You don’t need a PR agency to start building authority—you just need the right strategy.
✔ Your online presence is your PR—like it or not. Be intentional about your content.
✔ Collaboration with unexpected partners can be a game-changer for visibility and audience growth.

🔥 Lara doesn’t hold back—this is the insider knowledge you NEED to elevate your brand.

🚀 Loved the episode? Subscribe, drop a review, and let us know your biggest PR takeaway!

Timestamps:

00:00 – Introduction
01:27 – Guest intro: Lara Geadah returns for another episode
03:12 – What PR really is vs. common misconceptions
05:34 – Why PR isn’t just media coverage—it’s how you present yourself
09:32 – PR strategies for credibility and sales
13:56 – How PR can help you close deals
19:50 – Budget-friendly PR strategies for small businesses
23:11 – The rise of LinkedIn influencers & personal branding
32:50 – How PR creates inbound opportunities
35:26 – Strategic collaborations and their unexpected benefits
38:28 – Final thoughts & advice for businesses looking to elevate their PR

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 31 Mar 2025 13:57:27 +0000 ibrahimjabri@cosmiklabs.com (Lara Geadah) https://belowthefoldpodcast.simplecast.com/episodes/10-reasons-why-pr-matters-with-lara-geadah-BEtRlmYm Key Topics Covered:

• What PR really is beyond media coverage (and why most people get it wrong)
• The importance of personal branding and self-promotion in today’s market
• Why you don’t need a background in PR to start making an impact
• How PR can help close deals and bring in inbound leads
• Budget-friendly PR strategies for startups and SMEs
• The power of LinkedIn influencers and why they’re taking over the PR game
• Why PR is about storytelling and credibility, not just media placements
• Unexpected collaborations and how they can skyrocket your brand’s reach

Key Takeaways:

✔ PR is not a luxury—it’s a necessity in today’s competitive landscape.
✔ You don’t need a PR agency to start building authority—you just need the right strategy.
✔ Your online presence is your PR—like it or not. Be intentional about your content.
✔ Collaboration with unexpected partners can be a game-changer for visibility and audience growth.

🔥 Lara doesn’t hold back—this is the insider knowledge you NEED to elevate your brand.

🚀 Loved the episode? Subscribe, drop a review, and let us know your biggest PR takeaway!

Timestamps:

00:00 – Introduction
01:27 – Guest intro: Lara Geadah returns for another episode
03:12 – What PR really is vs. common misconceptions
05:34 – Why PR isn’t just media coverage—it’s how you present yourself
09:32 – PR strategies for credibility and sales
13:56 – How PR can help you close deals
19:50 – Budget-friendly PR strategies for small businesses
23:11 – The rise of LinkedIn influencers & personal branding
32:50 – How PR creates inbound opportunities
35:26 – Strategic collaborations and their unexpected benefits
38:28 – Final thoughts & advice for businesses looking to elevate their PR

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> 10 Reasons why PR matters with Lara Geadah Lara Geadah 00:21:38 In this episode of Below the Fold, we welcome back Lara Geadah, founder of Cameo PR, for another deep dive into why PR is an absolute must for businesses, entrepreneurs, and personal brands. After her first episode on six things you didn’t know about PR, Lara returns to break down the top reasons everyone should be doing PR—and no, it’s not just about getting featured in the media. With her experience securing top-tier press for brands in tech, food & beverage, and beyond, Lara shares a no-BS take on how to amplify your visibility, attract real opportunities, and build lasting credibility—without relying on outdated PR tactics. In this episode of Below the Fold, we welcome back Lara Geadah, founder of Cameo PR, for another deep dive into why PR is an absolute must for businesses, entrepreneurs, and personal brands. After her first episode on six things you didn’t know about PR, Lara returns to break down the top reasons everyone should be doing PR—and no, it’s not just about getting featured in the media. With her experience securing top-tier press for brands in tech, food & beverage, and beyond, Lara shares a no-BS take on how to amplify your visibility, attract real opportunities, and build lasting credibility—without relying on outdated PR tactics. belowthefold, businesssuccess, marketinggrowth, marketingtips, marketingpodcast, marketingexpert, uae, influencermarketing, marketingleadership, mena, performancemarketing, startupsuccess, digitalmarketing, marketingstrategy, marketingtrends, entrepreneurship, leadgeneration, podcastinterview, onlinemarketing, personalbranding, contentmarketing, marketinginnovations, marketinginsights, growthmarketing, businessgrowth, branding, socialmediamarketing false full 43 e488d5fd-01ee-4125-a0fb-663e808ea6e3 Measuring What Matters: The Shift from Viewability to Attention in Ads Key Topics Covered: 

✔ The shift from viewability to attention measurement in advertising
✔ How AI and machine learning enhance ad quality and efficiency
✔ The difference between human-based and device-based attention tracking
✔ Key factors influencing ad attention, including platform, format, and audience behavior
✔ The potential of attention as a currency in the digital advertising landscape
✔ Challenges and opportunities in measuring attention across various platforms (CTV, social, display, etc.)
✔ The role of emotional analysis and neuro-marketing in understanding ad impact



Key Takeaways: 

✔ Attention measurement goes beyond simple viewability, offering deeper insights into user engagement
✔ AI and predictive analytics are enhancing real-time attention tracking capabilities
✔ Advertisers need to consider the balance between attention metrics and lower-funnel KPIs
✔ Attention could become a future bidding currency, but adoption depends on brand readiness
✔ Emotional and neuro-marketing studies will play a crucial role in refining attention measurement

Don't miss this in-depth conversation on how attention is reshaping the advertising industry!

Timestamps:

 

00:00 Introduction to Digital Advertising Challenges

00:16 Sponsor Message: Double Verify

00:37 Welcome to the Podcast

01:55 Introduction to Attention Measurement

03:23 Viewability vs. Attention Measurement

06:34 Methods of Measuring Attention

08:09 Attention Measurement in Campaigns

10:28 Factors Influencing Attention

21:36 Attention as a Metric and Currency

28:43 Challenges and Future of Attention Measurement

40:17 Conclusion and Final Thoughts

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 18 Mar 2025 17:32:53 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Dania Dallasheh) https://belowthefoldpodcast.simplecast.com/episodes/measuring-what-matters-the-shift-from-viewability-to-attention-in-ads-q_bwGsTL Key Topics Covered: 

✔ The shift from viewability to attention measurement in advertising
✔ How AI and machine learning enhance ad quality and efficiency
✔ The difference between human-based and device-based attention tracking
✔ Key factors influencing ad attention, including platform, format, and audience behavior
✔ The potential of attention as a currency in the digital advertising landscape
✔ Challenges and opportunities in measuring attention across various platforms (CTV, social, display, etc.)
✔ The role of emotional analysis and neuro-marketing in understanding ad impact



Key Takeaways: 

✔ Attention measurement goes beyond simple viewability, offering deeper insights into user engagement
✔ AI and predictive analytics are enhancing real-time attention tracking capabilities
✔ Advertisers need to consider the balance between attention metrics and lower-funnel KPIs
✔ Attention could become a future bidding currency, but adoption depends on brand readiness
✔ Emotional and neuro-marketing studies will play a crucial role in refining attention measurement

Don't miss this in-depth conversation on how attention is reshaping the advertising industry!

Timestamps:

 

00:00 Introduction to Digital Advertising Challenges

00:16 Sponsor Message: Double Verify

00:37 Welcome to the Podcast

01:55 Introduction to Attention Measurement

03:23 Viewability vs. Attention Measurement

06:34 Methods of Measuring Attention

08:09 Attention Measurement in Campaigns

10:28 Factors Influencing Attention

21:36 Attention as a Metric and Currency

28:43 Challenges and Future of Attention Measurement

40:17 Conclusion and Final Thoughts

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Measuring What Matters: The Shift from Viewability to Attention in Ads Ibrahim Jabri, Dania Dallasheh 00:41:05 In this thought-provoking episode of Below the Fold, we dive into the evolving world of attention measurement with Dania Dallasheh, an expert in digital advertising. With the rise of AI, automation, and machine learning, advertisers are shifting from traditional viewability metrics to attention-based insights. But what does this mean for brands, agencies, and the future of ad effectiveness? In this thought-provoking episode of Below the Fold, we dive into the evolving world of attention measurement with Dania Dallasheh, an expert in digital advertising. With the rise of AI, automation, and machine learning, advertisers are shifting from traditional viewability metrics to attention-based insights. But what does this mean for brands, agencies, and the future of ad effectiveness? pr, مربع, digital, artificial intelligence, advertising insights, ecommerce, google, تسويق, online marketing, thmanya, retail media, meta, e-commerce, ai, technology, retail, media, mo show, ثمانية, entrepreneurship, planning, tiktok, marketing, business, marketing strategy, entrepreneur, بسنس, social media marketing, doac, advertising, the mo show, strategy, marketing made simple false full 42 6275ea9a-0848-4087-8cf6-e0c244b0222c Loyalty in Marketing Unlocked With Paula Thomas Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, Amazon Prime, and Emirates Skywards excel in loyalty programs • The balance between rewarding loyal customers without excessive discounts • The growing influence of AI in enhancing customer segmentation and engagement • Budget considerations and measuring the ROI of loyalty programs

Key Takeaways: • Loyalty marketing is about fostering authentic connections with customers • Businesses must strike a balance between incentives and profitable outcomes • Successful programs, like Discovery Vitality, prove that loyalty strategies can deliver significant results when done right

Don't miss Paula's expert insights on building loyalty strategies that last!

Links & Resources: • Connect with Paula Thomas: letstalkloyalty.com | loyalty.tv • Follow Paula on LinkedIn: Paula Thomas

Enjoyed the episode? Be sure to subscribe, leave a review, and share your thoughts in the comments!

 

Timestamps:

 

00:00 Introduction

00:37 Welcome to the Podcast

01:27 Guest Introduction: Paula Thomas

03:12 Defining Loyalty Marketing

05:34 Importance of Loyalty Programs

09:32 Successful Loyalty Programs

09:52 Industries Thriving with Loyalty Programs

13:56 Churn and Loyalty

19:50 Amazon's Sunk Cost and Consumer Behavior

21:10 The Future of Loyalty Programs

23:11 Pros and Cons of Loyalty Marketing

32:50 Impact of AI on Loyalty Marketing

35:26 Budget Considerations for Loyalty Marketing

37:18 Advice for Small Businesses on Loyalty Programs

38:28 Conclusion and Final Thoughts

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 10 Mar 2025 16:29:54 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Paula Thomas) https://belowthefoldpodcast.simplecast.com/episodes/loyalty-in-marketing-unlocked-with-paula-thomas-hWWw3NPu Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, Amazon Prime, and Emirates Skywards excel in loyalty programs • The balance between rewarding loyal customers without excessive discounts • The growing influence of AI in enhancing customer segmentation and engagement • Budget considerations and measuring the ROI of loyalty programs

Key Takeaways: • Loyalty marketing is about fostering authentic connections with customers • Businesses must strike a balance between incentives and profitable outcomes • Successful programs, like Discovery Vitality, prove that loyalty strategies can deliver significant results when done right

Don't miss Paula's expert insights on building loyalty strategies that last!

Links & Resources: • Connect with Paula Thomas: letstalkloyalty.com | loyalty.tv • Follow Paula on LinkedIn: Paula Thomas

Enjoyed the episode? Be sure to subscribe, leave a review, and share your thoughts in the comments!

 

Timestamps:

 

00:00 Introduction

00:37 Welcome to the Podcast

01:27 Guest Introduction: Paula Thomas

03:12 Defining Loyalty Marketing

05:34 Importance of Loyalty Programs

09:32 Successful Loyalty Programs

09:52 Industries Thriving with Loyalty Programs

13:56 Churn and Loyalty

19:50 Amazon's Sunk Cost and Consumer Behavior

21:10 The Future of Loyalty Programs

23:11 Pros and Cons of Loyalty Marketing

32:50 Impact of AI on Loyalty Marketing

35:26 Budget Considerations for Loyalty Marketing

37:18 Advice for Small Businesses on Loyalty Programs

38:28 Conclusion and Final Thoughts

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Loyalty in Marketing Unlocked With Paula Thomas Ibrahim Jabri, Paula Thomas 00:39:07 In this insightful episode, we sit down with Paula Thomas, founder and CEO of Let's Talk Loyalty, to uncover the secrets behind successful loyalty marketing. With over 650 episodes dedicated to this niche, Paula shares her expertise on what drives customer retention, loyalty program strategies, and the evolving landscape of customer engagement. In this insightful episode, we sit down with Paula Thomas, founder and CEO of Let's Talk Loyalty, to uncover the secrets behind successful loyalty marketing. With over 650 episodes dedicated to this niche, Paula shares her expertise on what drives customer retention, loyalty program strategies, and the evolving landscape of customer engagement. data, social media, joe rogan, ecommerce, performance, thmanya, ai, mo show, planning, marketing, business, seo, loyalty, strategy false full 41 dda31176-c57e-41f1-9788-4a59223eaaf3 Empathy As A Marketing Superpower with Mimi Nicklin Key takeaways from this conversation:


🔹 Why empathy is more than just a “nice-to-have” in marketing
📊 How understanding human emotions leads to better brand strategy
💡 The role of empathy in creativity, innovation, and audience engagement
⚡ How brands like Airbnb are winning with emotional connection
🚀 Why authentic relationships drive long-term customer loyalty

In a world driven by data, Mimi breaks down why human insight is just as important as numbers. Whether you're a marketer, business leader, or creative, this episode offers invaluable lessons on the power of connection in brand-building.

🎧 Tune in now and learn how to bring empathy to your marketing playbook!

 

Timestamps:

00:00 Introduction

00:37 Welcome to the Podcast

01:27 Guest Introduction: Mimi Nicklin

01:35 Empathy in Marketing: An Overview

02:10 Empathy as a Strategic Compass

09:04 Building Authentic Relationships

13:28 Driving Creativity and Innovation

16:25 Conclusion and Next Episode Teaser

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 4 Mar 2025 06:58:48 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Mimi Nicklin) https://belowthefoldpodcast.simplecast.com/episodes/empathy-as-a-marketing-superpower-with-mimi-nicklin-ShLeNSsC Key takeaways from this conversation:


🔹 Why empathy is more than just a “nice-to-have” in marketing
📊 How understanding human emotions leads to better brand strategy
💡 The role of empathy in creativity, innovation, and audience engagement
⚡ How brands like Airbnb are winning with emotional connection
🚀 Why authentic relationships drive long-term customer loyalty

In a world driven by data, Mimi breaks down why human insight is just as important as numbers. Whether you're a marketer, business leader, or creative, this episode offers invaluable lessons on the power of connection in brand-building.

🎧 Tune in now and learn how to bring empathy to your marketing playbook!

 

Timestamps:

00:00 Introduction

00:37 Welcome to the Podcast

01:27 Guest Introduction: Mimi Nicklin

01:35 Empathy in Marketing: An Overview

02:10 Empathy as a Strategic Compass

09:04 Building Authentic Relationships

13:28 Driving Creativity and Innovation

16:25 Conclusion and Next Episode Teaser

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Empathy As A Marketing Superpower with Mimi Nicklin Ibrahim Jabri, Mimi Nicklin 00:17:02 Empathy isn’t just a buzzword—it’s a game-changer in marketing, branding, and leadership. In this episode of Below the Fold, host Ibrahim sits down with Mimi Nicklin, an expert in empathy-driven leadership and former advertising strategist, to explore why emotional intelligence is the key to better marketing. Empathy isn’t just a buzzword—it’s a game-changer in marketing, branding, and leadership. In this episode of Below the Fold, host Ibrahim sits down with Mimi Nicklin, an expert in empathy-driven leadership and former advertising strategist, to explore why emotional intelligence is the key to better marketing. pr, مربع, digital, artificial intelligence, advertising insights, ecommerce, google, تسويق, online marketing, thmanya, retail media, meta, e-commerce, ai, technology, retail, media, mo show, ثمانية, entrepreneurship, planning, tiktok, marketing, business, marketing strategy, entrepreneur, بسنس, social media marketing, doac, advertising, the mo show, strategy, marketing made simple false full 40 a8fbc8cb-4780-4f8f-8284-86504933d68d AI Powered Contextual Advertising Unlocked with Sherry Mansour Have you ever wondered how the rise of artificial intelligence is reshaping the world of digital advertising? Join us on this enlightening journey in the latest episode of the Below The Fold Podcast, where host Ibrahim Jabri engages with digital marketing expert Sherry Mansour to unpack the evolving landscape of digital advertising, with a keen focus on contextual advertising. With her rich background in media sales, Sherry shares her unique path from logistics and real estate into the realm of media, fueled by an unwavering passion for storytelling and forging meaningful connections between brands and consumers.

 

 

This episode dives deep into the necessity of adapting to the ever-changing digital ecosystem, particularly as AI technologies continue to gain traction. Sherry sheds light on the effectiveness of contextual advertising, revealing how it stands apart from traditional behavioral targeting by offering real-time relevance while prioritizing consumer privacy. As brands and agencies grapple with the challenges of understanding and implementing contextual solutions, this conversation offers invaluable insights into the importance of a diversified advertising strategy.

 

 

Listeners will gain advertising insights that highlight the need for brands to evolve their marketing strategies in a landscape increasingly dominated by technology. Sherry emphasizes the critical role of education in bridging the knowledge gap about contextual advertising, making this episode a must-listen for anyone interested in the future of marketing and advertising innovations.

 

 

As the episode wraps up, aspiring digital advertising professionals will be treated to sage marketing advice from Sherry, who stresses the significance of continuous learning and maintaining a long-term perspective when building successful media partnerships. Whether you are an entrepreneur, a marketer, or simply someone curious about the intersection of technology and advertising, this episode of the Below The Fold Podcast is packed with expert interviews in marketing that you won’t want to miss.

 

 

Discover the secrets behind brand development, brand awareness, and the latest digital marketing strategies that can elevate your marketing game. Tune in now and explore how to leverage the power of contextual advertising to create impactful brand campaigns that resonate with consumers in today’s fast-paced digital world. Don't miss out on this opportunity to stay ahead of the curve in the ever-evolving landscape of digital marketing and advertising!

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 24 Feb 2025 13:43:30 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Sherry Mansour) https://belowthefoldpodcast.simplecast.com/episodes/ai-powered-contextual-advertising-unlocked-with-sherry-mansour-8a83xGJk Have you ever wondered how the rise of artificial intelligence is reshaping the world of digital advertising? Join us on this enlightening journey in the latest episode of the Below The Fold Podcast, where host Ibrahim Jabri engages with digital marketing expert Sherry Mansour to unpack the evolving landscape of digital advertising, with a keen focus on contextual advertising. With her rich background in media sales, Sherry shares her unique path from logistics and real estate into the realm of media, fueled by an unwavering passion for storytelling and forging meaningful connections between brands and consumers.

 

 

This episode dives deep into the necessity of adapting to the ever-changing digital ecosystem, particularly as AI technologies continue to gain traction. Sherry sheds light on the effectiveness of contextual advertising, revealing how it stands apart from traditional behavioral targeting by offering real-time relevance while prioritizing consumer privacy. As brands and agencies grapple with the challenges of understanding and implementing contextual solutions, this conversation offers invaluable insights into the importance of a diversified advertising strategy.

 

 

Listeners will gain advertising insights that highlight the need for brands to evolve their marketing strategies in a landscape increasingly dominated by technology. Sherry emphasizes the critical role of education in bridging the knowledge gap about contextual advertising, making this episode a must-listen for anyone interested in the future of marketing and advertising innovations.

 

 

As the episode wraps up, aspiring digital advertising professionals will be treated to sage marketing advice from Sherry, who stresses the significance of continuous learning and maintaining a long-term perspective when building successful media partnerships. Whether you are an entrepreneur, a marketer, or simply someone curious about the intersection of technology and advertising, this episode of the Below The Fold Podcast is packed with expert interviews in marketing that you won’t want to miss.

 

 

Discover the secrets behind brand development, brand awareness, and the latest digital marketing strategies that can elevate your marketing game. Tune in now and explore how to leverage the power of contextual advertising to create impactful brand campaigns that resonate with consumers in today’s fast-paced digital world. Don't miss out on this opportunity to stay ahead of the curve in the ever-evolving landscape of digital marketing and advertising!

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> AI Powered Contextual Advertising Unlocked with Sherry Mansour Ibrahim Jabri, Sherry Mansour 00:45:34 The future of digital advertising isn’t about chasing consumers—it’s about meeting them at the right moment, in the right context. In this episode of Below the Fold, Ibrahim sits down with media and ad-tech expert Sherry Mansour to explore the evolution of contextual advertising and its growing dominance in a privacy-first world. The future of digital advertising isn’t about chasing consumers—it’s about meeting them at the right moment, in the right context. In this episode of Below the Fold, Ibrahim sits down with media and ad-tech expert Sherry Mansour to explore the evolution of contextual advertising and its growing dominance in a privacy-first world. pr, مربع, digital, artificial intelligence, advertising insights, ecommerce, google, تسويق, online marketing, thmanya, retail media, meta, meta, e-commerce, ai, technology, retail, media, mo show, ثمانية, entrepreneurship, planning, tiktok, marketing, business, marketing strategy, entrepreneur, بسنس, social media marketing, doac, advertising, the mo show, strategy, marketing made simple false full 39 a8a5ea88-77a8-467b-8073-7ec6d350f117 AI For Good: Reshaping Careers, Education, and the Future of Work Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast, as he engages with Will Snow, a digital innovation product design expert, to explore the profound effects of AI across various sectors. Together, they dissect the current educational curriculum, questioning whether it adequately prepares future generations for a world increasingly dominated by technology.

 

As the conversation unfolds, they highlight the urgent need for individuals to acquire new skills to navigate the rapidly evolving digital economy. The Below The Fold Podcast dives deep into the critical importance of personal branding, especially for job seekers striving to stand out in a competitive landscape. Will Snow shares invaluable insights on how confidence and the ability to showcase unique skills can trump traditional resumes, providing listeners with actionable marketing strategies to elevate their personal brands.

 

Listeners will find themselves captivated by discussions on the delicate balance between utopia and dystopia in our technologically advanced world. How will adaptability and regulation shape our future? Will we thrive in a world filled with opportunities, or will we falter under the weight of technological advancements? These pressing questions are tackled head-on, encouraging listeners to embrace change and remain optimistic.

 

The Below The Fold Podcast serves as a beacon for entrepreneurs and marketing enthusiasts alike, offering expert interviews that delve into the intersection of marketing and technology. With insights on digital marketing trends, brand development, and the ever-evolving landscape of social media marketing, this episode is a treasure trove for anyone looking to enhance their advertising strategies.

 

Join us for an enlightening discussion that blends practical marketing advice with futuristic visions of our society. Whether you're a seasoned marketer, an aspiring entrepreneur, or simply curious about the role of AI in our lives, this episode is packed with the knowledge you need to stay ahead of the curve. Tune in to the Below The Fold Podcast and discover how to harness the power of AI and personal branding to carve your path in this dynamic world.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 17 Feb 2025 17:12:49 +0000 ibrahimjabri@cosmiklabs.com (Andreas Frangeskides, Will Snow) https://belowthefoldpodcast.simplecast.com/episodes/ai-for-good-reshaping-careers-education-and-the-future-of-work-C7roTBmg Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast, as he engages with Will Snow, a digital innovation product design expert, to explore the profound effects of AI across various sectors. Together, they dissect the current educational curriculum, questioning whether it adequately prepares future generations for a world increasingly dominated by technology.

 

As the conversation unfolds, they highlight the urgent need for individuals to acquire new skills to navigate the rapidly evolving digital economy. The Below The Fold Podcast dives deep into the critical importance of personal branding, especially for job seekers striving to stand out in a competitive landscape. Will Snow shares invaluable insights on how confidence and the ability to showcase unique skills can trump traditional resumes, providing listeners with actionable marketing strategies to elevate their personal brands.

 

Listeners will find themselves captivated by discussions on the delicate balance between utopia and dystopia in our technologically advanced world. How will adaptability and regulation shape our future? Will we thrive in a world filled with opportunities, or will we falter under the weight of technological advancements? These pressing questions are tackled head-on, encouraging listeners to embrace change and remain optimistic.

 

The Below The Fold Podcast serves as a beacon for entrepreneurs and marketing enthusiasts alike, offering expert interviews that delve into the intersection of marketing and technology. With insights on digital marketing trends, brand development, and the ever-evolving landscape of social media marketing, this episode is a treasure trove for anyone looking to enhance their advertising strategies.

 

Join us for an enlightening discussion that blends practical marketing advice with futuristic visions of our society. Whether you're a seasoned marketer, an aspiring entrepreneur, or simply curious about the role of AI in our lives, this episode is packed with the knowledge you need to stay ahead of the curve. Tune in to the Below The Fold Podcast and discover how to harness the power of AI and personal branding to carve your path in this dynamic world.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> AI For Good: Reshaping Careers, Education, and the Future of Work Andreas Frangeskides, Will Snow 00:22:11 AI is reshaping industries, redefining careers, and challenging the way we learn. But are we prepared for what’s coming next? In part two of this eye-opening conversation, Below the Fold host Andreas Frangeskides sits down once again with digital innovation expert Will Snow to explore the seismic shifts in technology, business, and human adaptability. AI is reshaping industries, redefining careers, and challenging the way we learn. But are we prepared for what’s coming next? In part two of this eye-opening conversation, Below the Fold host Andreas Frangeskides sits down once again with digital innovation expert Will Snow to explore the seismic shifts in technology, business, and human adaptability. pr, مربع, digital, artificial intelligence, advertising insights, ecommerce, google, تسويق, online marketing, thmanya, retail media, meta, e-commerce, ai, technology, retail, media, mo show, ثمانية, entrepreneurship, planning, tiktok, marketing, business, marketing strategy, entrepreneur, بسنس, social media marketing, doac, advertising, the mo show, strategy, marketing made simple false full 38 cbcaeb9a-dadd-42b6-8e63-527bd1755d6d Navigate Media Quality To Unlock True Ad Performance with Hicham Ghazal Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast, host Ibrahim Jabri dives deep into the world of media quality in advertising with Hicham, a seasoned media professional boasting over 12 years of industry expertise. As digital marketing experts, we often focus on short-term gains, but Hicham reveals the crucial long-term benefits of investing in media quality. This enlightening conversation explores the evolution of media buying and the pressing need to measure quality in digital advertising.

 

With the digital landscape constantly changing, understanding the four key elements that define a quality impression is vital for marketers aiming to elevate their advertising strategies. Hicham breaks down these elements: viewability, fraud prevention, geo-targeting, and brand safety/suitability. He emphasizes that while lower costs in media buying may seem appealing, they often lead to lower quality, ultimately impacting your overall performance. This episode serves as a wake-up call for advertisers to grasp the true cost of quality in their campaigns and to prioritize sustainable results over fleeting successes.

 

As we navigate through the complexities of modern advertising, technology plays a pivotal role in automating the measurement of these essential elements. Hicham sheds light on how advancements in technology can ensure that your ads reach the intended audience in a safe environment, enhancing your brand awareness and protecting your reputation. Whether you're involved in e-commerce, social media marketing, or traditional media, the insights shared in this episode are invaluable for anyone looking to refine their marketing strategies.

 

This episode of the Below The Fold Podcast is not just another marketing podcast; it’s a treasure trove of advertising insights that can transform your approach to brand development and advertising innovations. If you're an entrepreneur or a marketer eager to learn the secrets of effective advertising, tune in as we uncover the strategies that can elevate your brand campaigns to new heights. Join us for expert interviews in marketing that will equip you with the knowledge to navigate the ever-evolving landscape of digital marketing strategies.

 

Don't miss out on this opportunity to enhance your understanding of media quality and its impact on your advertising efforts. Whether you're looking for marketing advice, tips on social media marketing, or insights into the latest tech trends in MENA, this episode has something for everyone. Listen now and take the first step towards mastering the art of effective advertising!

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 10 Feb 2025 15:21:40 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Hicham Ghazal) https://belowthefoldpodcast.simplecast.com/episodes/navigate-media-quality-to-unlock-true-performance-with-hicham-ghazal-joTks1os Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast, host Ibrahim Jabri dives deep into the world of media quality in advertising with Hicham, a seasoned media professional boasting over 12 years of industry expertise. As digital marketing experts, we often focus on short-term gains, but Hicham reveals the crucial long-term benefits of investing in media quality. This enlightening conversation explores the evolution of media buying and the pressing need to measure quality in digital advertising.

 

With the digital landscape constantly changing, understanding the four key elements that define a quality impression is vital for marketers aiming to elevate their advertising strategies. Hicham breaks down these elements: viewability, fraud prevention, geo-targeting, and brand safety/suitability. He emphasizes that while lower costs in media buying may seem appealing, they often lead to lower quality, ultimately impacting your overall performance. This episode serves as a wake-up call for advertisers to grasp the true cost of quality in their campaigns and to prioritize sustainable results over fleeting successes.

 

As we navigate through the complexities of modern advertising, technology plays a pivotal role in automating the measurement of these essential elements. Hicham sheds light on how advancements in technology can ensure that your ads reach the intended audience in a safe environment, enhancing your brand awareness and protecting your reputation. Whether you're involved in e-commerce, social media marketing, or traditional media, the insights shared in this episode are invaluable for anyone looking to refine their marketing strategies.

 

This episode of the Below The Fold Podcast is not just another marketing podcast; it’s a treasure trove of advertising insights that can transform your approach to brand development and advertising innovations. If you're an entrepreneur or a marketer eager to learn the secrets of effective advertising, tune in as we uncover the strategies that can elevate your brand campaigns to new heights. Join us for expert interviews in marketing that will equip you with the knowledge to navigate the ever-evolving landscape of digital marketing strategies.

 

Don't miss out on this opportunity to enhance your understanding of media quality and its impact on your advertising efforts. Whether you're looking for marketing advice, tips on social media marketing, or insights into the latest tech trends in MENA, this episode has something for everyone. Listen now and take the first step towards mastering the art of effective advertising!

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Navigate Media Quality To Unlock True Ad Performance with Hicham Ghazal Ibrahim Jabri, Hicham Ghazal 00:33:42 In this episode, we sit down with Hicham, a seasoned media industry professional, to explore the critical role of media quality in digital advertising. From the evolution of media formats to the advanced techniques shaping today’s ad landscape, Hicham breaks down what truly defines high-quality media and why it matters for performance. In this episode, we sit down with Hicham, a seasoned media industry professional, to explore the critical role of media quality in digital advertising. From the evolution of media formats to the advanced techniques shaping today’s ad landscape, Hicham breaks down what truly defines high-quality media and why it matters for performance. pr, مربع, digital, artificial intelligence, advertising insights, ecommerce, google, تسويق, online marketing, thmanya, retail media, meta, meta, e-commerce, ai, technology, retail, media, mo show, ثمانية, entrepreneurship, planning, tiktok, marketing, business, marketing strategy, entrepreneur, بسنس, social media marketing, doac, advertising, the mo show, strategy, marketing made simple false full 37 071cc853-c88c-4d76-ac5c-b89e1c348d5f AI - State of Nation with Technologists Andreas Frangeskides And Will Snow 🔍 Key topics include: 

• The impact of AI on business, culture, and creativity

• Ethical considerations in the rapidly advancing AI landscape

• The U.S.-China AI arms race and its global implications

• AI for social good: Can technology drive positive change?

• The importance of human elements in the AI-driven future workforce

 

📌 Whether you're a tech enthusiast, marketer, or business leader, this episode provides valuable insights into the role of AI in shaping tomorrow’s world.

 

💬 What’s your take on the intersection of human instinct and AI in the future of business? Share your thoughts below!

 

Timestamps:

00:00 Introduction and Special Guest Announcement

00:44 Will Snow's Background and Journey

03:11 Discussion on Culture and Early Career

04:08 Overview of Today's Topics

05:58 Will's Most Rewarding Projects

07:45 AI's Role in Business and Creativity

11:50 Philosophical Insights on AI and Creativity

17:15 Geopolitical Implications of AI Investments

29:37 AI for Good and Future Prospects

31:37 Conclusion and Part Two Teaser

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 4 Feb 2025 17:59:58 +0000 ibrahimjabri@cosmiklabs.com (Andreas Frangeskides, Will Snow) https://belowthefoldpodcast.simplecast.com/episodes/ai-state-of-nation-with-technologists-andreas-frangeskides-and-will-snow-z1DKBTBI 🔍 Key topics include: 

• The impact of AI on business, culture, and creativity

• Ethical considerations in the rapidly advancing AI landscape

• The U.S.-China AI arms race and its global implications

• AI for social good: Can technology drive positive change?

• The importance of human elements in the AI-driven future workforce

 

📌 Whether you're a tech enthusiast, marketer, or business leader, this episode provides valuable insights into the role of AI in shaping tomorrow’s world.

 

💬 What’s your take on the intersection of human instinct and AI in the future of business? Share your thoughts below!

 

Timestamps:

00:00 Introduction and Special Guest Announcement

00:44 Will Snow's Background and Journey

03:11 Discussion on Culture and Early Career

04:08 Overview of Today's Topics

05:58 Will's Most Rewarding Projects

07:45 AI's Role in Business and Creativity

11:50 Philosophical Insights on AI and Creativity

17:15 Geopolitical Implications of AI Investments

29:37 AI for Good and Future Prospects

31:37 Conclusion and Part Two Teaser

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> AI - State of Nation with Technologists Andreas Frangeskides And Will Snow Andreas Frangeskides, Will Snow 00:35:44 Welcome to Below the Fold, MENA's go-to podcast for in-depth discussions on marketing, technology, and the future of innovation! In this special edition, host Andreas Frangeskides sits down with Will Snow, a digital innovator who shares his extraordinary journey from an ostrich farm in South Africa to the tech scene in Dubai. Will opens up about his work in product design, the impact of AI on creativity, and the balance between human intuition and data in technology. Welcome to Below the Fold, MENA's go-to podcast for in-depth discussions on marketing, technology, and the future of innovation! In this special edition, host Andreas Frangeskides sits down with Will Snow, a digital innovator who shares his extraordinary journey from an ostrich farm in South Africa to the tech scene in Dubai. Will opens up about his work in product design, the impact of AI on creativity, and the balance between human intuition and data in technology. pr, digital, artificial intelligence, ecommerce, google, تسويق, online marketing, thmanya, retail media, meta, ai, technology, retail, media, mo show, ثمانية, entrepreneurship, planning, tiktok, marketing, business, entrepreneur, بسنس, social media marketing, advertising, strategy false full 36 c6c7b5d6-b493-4862-8b6d-a3f41c38f315 Empowering SMEs Through FinTech: Lessons from Beehive's Marketing Lead 💡 What’s inside this episode?

  • Milda's career evolution: From creative to corporate
  • The unique challenges of FinTech marketing
  • How Beehive empowers SMEs with fast, accessible funding
  • Strategies to simplify complex financial concepts
  • Emerging trends like AI and its role in the future of financial services

Get actionable insights into:

✅ Niche marketing in FinTech

✅ Balancing compliance with innovation

✅ Connecting with retail investors and SMEs

✅ Leveraging partnerships for growth

🔑 If you're a marketer, entrepreneur, or FinTech enthusiast, this episode is packed with lessons to help you stay ahead in the ever-evolving financial services industry.

🎥 Don’t miss this insightful conversation!

👉 Like, share, and subscribe to Below the Fold for more expert perspectives on business, tech, and marketing.

 

TIMESTAMPS:

00:00 Welcome to the Show

00:49 Introducing Milda

01:07 Milda's Career Journey

02:18 Transition to Finance

03:19 Challenges in Finance vs. Creative Roles

07:19 Understanding Acronyms and Jargon

15:43 The Role of Beehive in FinTech

21:29 Demand and Impact for SMEs

27:40 Communicating with Retail Investors

27:58 Sales-Led Growth Strategy

28:16 Challenges in Acquiring Retail Investors

29:27 Partnerships and Scaling Up

33:11 Marketing Strategies for SMEs

34:45 Effective Video Content for Engagement

46:35 Future Trends in FinTech

51:06 The Role of AI in FinTech

53:59 Conclusion

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 13 Jan 2025 15:34:58 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Milda Kise) https://belowthefoldpodcast.simplecast.com/episodes/empowering-smes-through-fintech-lessons-from-beehives-marketing-lead-Pw7yQIFX 💡 What’s inside this episode?

  • Milda's career evolution: From creative to corporate
  • The unique challenges of FinTech marketing
  • How Beehive empowers SMEs with fast, accessible funding
  • Strategies to simplify complex financial concepts
  • Emerging trends like AI and its role in the future of financial services

Get actionable insights into:

✅ Niche marketing in FinTech

✅ Balancing compliance with innovation

✅ Connecting with retail investors and SMEs

✅ Leveraging partnerships for growth

🔑 If you're a marketer, entrepreneur, or FinTech enthusiast, this episode is packed with lessons to help you stay ahead in the ever-evolving financial services industry.

🎥 Don’t miss this insightful conversation!

👉 Like, share, and subscribe to Below the Fold for more expert perspectives on business, tech, and marketing.

 

TIMESTAMPS:

00:00 Welcome to the Show

00:49 Introducing Milda

01:07 Milda's Career Journey

02:18 Transition to Finance

03:19 Challenges in Finance vs. Creative Roles

07:19 Understanding Acronyms and Jargon

15:43 The Role of Beehive in FinTech

21:29 Demand and Impact for SMEs

27:40 Communicating with Retail Investors

27:58 Sales-Led Growth Strategy

28:16 Challenges in Acquiring Retail Investors

29:27 Partnerships and Scaling Up

33:11 Marketing Strategies for SMEs

34:45 Effective Video Content for Engagement

46:35 Future Trends in FinTech

51:06 The Role of AI in FinTech

53:59 Conclusion

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Empowering SMEs Through FinTech: Lessons from Beehive's Marketing Lead Ibrahim Jabri, Milda Kise 00:54:13 In this episode of Below the Fold, we’re joined by Milda Kise, the Head of Marketing at Beehive, the UAE's leading peer-to-peer lending platform. Milda takes us on her inspiring journey from creative advertising roles to mastering the art of marketing in the financial and FinTech sectors. In this episode of Below the Fold, we’re joined by Milda Kise, the Head of Marketing at Beehive, the UAE's leading peer-to-peer lending platform. Milda takes us on her inspiring journey from creative advertising roles to mastering the art of marketing in the financial and FinTech sectors. pr, digital, artificial intelligence, b2b, بزنس, رقمي, google, تسويق, online marketing, finserv, e-commerce, ai, technology, retail, mo show, ثمانية, lending, planning, thmanyah, smb, marketing, business, entrepreneur, sme, fintech, advertising, strategy, marketing made simple false full 35 d176ef75-c5dd-41d9-8eb2-3256660c0532 6 Facts you need to know about PR - Marketing Trends by Below The Fold Have you ever considered how public relations (PR) can unlock doors in both your personal and professional life? In this enlightening episode of the Below The Fold Podcast, host Ibrahim Jabri sits down with Lara Jada, the visionary founder of Cameo Comms, a PR agency that specializes in the dynamic realms of food, beverage, and technology. Together, they delve into the often-overlooked significance of PR, revealing that it’s not just for celebrities but an essential tool for everyone striving to elevate their brand and visibility.

 

Lara shares her compelling journey into the world of PR, emphasizing a powerful belief: effective public relations can attract opportunities by showcasing one's authentic self. This episode is packed with six essential insights about PR that will transform the way you think about marketing strategies. Discover how to leverage social media as an extension of your PR strategy, the significance of celebrating small wins, and the vital importance of connecting with the 'why' behind your actions.

 

Listeners will gain valuable knowledge on positioning themselves as thought leaders in their respective industries while maintaining a level of visibility that respects personal privacy. With the rise of digital marketing experts and the ever-evolving landscape of technology in marketing, Lara’s insights are timely and relevant, especially for entrepreneurs seeking to navigate the complexities of brand development in today’s fast-paced world.

 

This episode aims to educate and inspire listeners to embrace the principles of PR, highlighting its broader applications in various aspects of life. Whether you’re interested in advertising innovations, social media marketing tips, or digital marketing strategies, this episode is a treasure trove of marketing advice. Tune in to learn how to harness the power of PR to boost your brand awareness and drive your marketing campaigns to new heights.

 

Join us for this engaging conversation that merges the worlds of marketing and technology, and don’t miss out on the expert interviews in marketing that can elevate your understanding of the industry. From the latest tech trends in MENA to effective programmatic campaigns, Lara and Ibrahim cover it all. Get ready to rethink your approach to PR and discover the marketing secrets that can transform your entrepreneurial journey.

 

So, are you ready to take your marketing game to the next level? Listen now to the Below The Fold Podcast and unlock the potential of PR in your life!

TIMESTAMPS:

00:00 Introduction

00:49 Meet Lara Geadah

01:25 Lara's Journey in PR

03:06 The Importance of PR for Everyone

09:05 Using Social Media for PR

13:31 Becoming a Thought Leader

16:24 PR for Invisibility

17:17 Conclusion and Next Episode Teaser

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 6 Jan 2025 15:56:41 +0000 ibrahimjabri@cosmiklabs.com (Lara Geadah, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/6-facts-you-need-to-know-about-pr-PCKvJTXp Have you ever considered how public relations (PR) can unlock doors in both your personal and professional life? In this enlightening episode of the Below The Fold Podcast, host Ibrahim Jabri sits down with Lara Jada, the visionary founder of Cameo Comms, a PR agency that specializes in the dynamic realms of food, beverage, and technology. Together, they delve into the often-overlooked significance of PR, revealing that it’s not just for celebrities but an essential tool for everyone striving to elevate their brand and visibility.

 

Lara shares her compelling journey into the world of PR, emphasizing a powerful belief: effective public relations can attract opportunities by showcasing one's authentic self. This episode is packed with six essential insights about PR that will transform the way you think about marketing strategies. Discover how to leverage social media as an extension of your PR strategy, the significance of celebrating small wins, and the vital importance of connecting with the 'why' behind your actions.

 

Listeners will gain valuable knowledge on positioning themselves as thought leaders in their respective industries while maintaining a level of visibility that respects personal privacy. With the rise of digital marketing experts and the ever-evolving landscape of technology in marketing, Lara’s insights are timely and relevant, especially for entrepreneurs seeking to navigate the complexities of brand development in today’s fast-paced world.

 

This episode aims to educate and inspire listeners to embrace the principles of PR, highlighting its broader applications in various aspects of life. Whether you’re interested in advertising innovations, social media marketing tips, or digital marketing strategies, this episode is a treasure trove of marketing advice. Tune in to learn how to harness the power of PR to boost your brand awareness and drive your marketing campaigns to new heights.

 

Join us for this engaging conversation that merges the worlds of marketing and technology, and don’t miss out on the expert interviews in marketing that can elevate your understanding of the industry. From the latest tech trends in MENA to effective programmatic campaigns, Lara and Ibrahim cover it all. Get ready to rethink your approach to PR and discover the marketing secrets that can transform your entrepreneurial journey.

 

So, are you ready to take your marketing game to the next level? Listen now to the Below The Fold Podcast and unlock the potential of PR in your life!

TIMESTAMPS:

00:00 Introduction

00:49 Meet Lara Geadah

01:25 Lara's Journey in PR

03:06 The Importance of PR for Everyone

09:05 Using Social Media for PR

13:31 Becoming a Thought Leader

16:24 PR for Invisibility

17:17 Conclusion and Next Episode Teaser

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> 6 Facts you need to know about PR - Marketing Trends by Below The Fold Lara Geadah, Ibrahim Jabri 00:17:46 In this episode of Below the Fold, the #1 advertising and marketing podcast in the MENA region, we explore the fascinating world of public relations with Lara Geadah, founder of Cameo Comms. In this episode of Below the Fold, the #1 advertising and marketing podcast in the MENA region, we explore the fascinating world of public relations with Lara Geadah, founder of Cameo Comms. pr, digital, artificial intelligence, data, ecommerce, google, تسويق, online marketing, thmanya, retail media, meta, meta, ai, technology, retail, media, mo show, ثمانية, entrepreneurship, planning, tiktok, social, marketing, business, entrepreneur, بسنس, social media marketing, search, advertising, strategy, marketing made simple false full 34 9d2e7409-e0a9-4f25-a245-0608010c7633 Unlocking Fitness Marketing: Community and Authenticity in Social Media Strategies for Success What if your social media presence was the key to transforming your fitness brand into a community-driven powerhouse? Join us in this engaging episode of the Below The Fold Podcast as host Ibrahim Jabri sits down with Huda, a marketing expert with extensive experience in the fitness and wellness industry. Together, they unveil the secrets behind effective marketing strategies that not only engage but also foster a sense of belonging among clients.

 

 

Huda takes us through her fascinating journey from public health to fitness marketing, illustrating how her educational background shapes her approach to marketing. As they dive deeper into the conversation, they highlight the critical role of social media as a primary channel for fitness brands, comparing it to a business card that leaves lasting first impressions. In an era where authenticity reigns supreme, Huda emphasizes the necessity of adopting a lifestyle approach to marketing rather than a transactional one.

 

Throughout the episode, listeners will gain valuable insights into how fitness brands can create community through events and collaborations, ultimately leading to increased client loyalty. Huda also addresses the challenges of standing out in a saturated market, discussing the impact of pricing strategies and the evolving preferences of consumers, particularly the influential Gen Z demographic.

 

As digital marketing experts, we understand the importance of staying ahead in the game. Huda's expert advice on building meaningful connections with clients offers actionable strategies for personal trainers and fitness instructors looking to enhance their engagement and drive loyalty. This episode is packed with advertising insights and marketing advice that will resonate with entrepreneurs eager to elevate their brands.

 

Whether you are a seasoned marketer or just starting your journey, this episode of the Below The Fold Podcast is a treasure trove of marketing strategies and digital marketing trends that are essential for anyone in the fitness industry. Tune in to discover how to leverage social media marketing and community-building initiatives to propel your brand forward in an increasingly competitive landscape.

 

Don't miss out on the opportunity to learn from Huda's wealth of experience and the valuable lessons she shares about branding, e-commerce, and the intersection of technology in marketing. Join us as we explore the future of fitness marketing and how to harness the power of programmatic campaigns and advertising innovations to create impactful brand campaigns that resonate with your audience.

 

Listen now on the Below The Fold Podcast and unlock the secrets to mastering your fitness marketing strategy!

 

Introduction to Below The Fold Podcast 00:07

Guest Introduction: Huda's Background 00:50

Marketing in the Fitness Space 02:07

The Role of Social Media in Fitness Marketing 03:19

Building Community in Fitness 05:59

Marketing Fitness as a Lifestyle 23:02

Challenges in a Competitive Fitness Market 35:19

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 31 Dec 2024 07:10:22 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Huda Abushaaban) https://belowthefoldpodcast.simplecast.com/episodes/fitness-marketing-mastery-41vStDSN What if your social media presence was the key to transforming your fitness brand into a community-driven powerhouse? Join us in this engaging episode of the Below The Fold Podcast as host Ibrahim Jabri sits down with Huda, a marketing expert with extensive experience in the fitness and wellness industry. Together, they unveil the secrets behind effective marketing strategies that not only engage but also foster a sense of belonging among clients.

 

 

Huda takes us through her fascinating journey from public health to fitness marketing, illustrating how her educational background shapes her approach to marketing. As they dive deeper into the conversation, they highlight the critical role of social media as a primary channel for fitness brands, comparing it to a business card that leaves lasting first impressions. In an era where authenticity reigns supreme, Huda emphasizes the necessity of adopting a lifestyle approach to marketing rather than a transactional one.

 

Throughout the episode, listeners will gain valuable insights into how fitness brands can create community through events and collaborations, ultimately leading to increased client loyalty. Huda also addresses the challenges of standing out in a saturated market, discussing the impact of pricing strategies and the evolving preferences of consumers, particularly the influential Gen Z demographic.

 

As digital marketing experts, we understand the importance of staying ahead in the game. Huda's expert advice on building meaningful connections with clients offers actionable strategies for personal trainers and fitness instructors looking to enhance their engagement and drive loyalty. This episode is packed with advertising insights and marketing advice that will resonate with entrepreneurs eager to elevate their brands.

 

Whether you are a seasoned marketer or just starting your journey, this episode of the Below The Fold Podcast is a treasure trove of marketing strategies and digital marketing trends that are essential for anyone in the fitness industry. Tune in to discover how to leverage social media marketing and community-building initiatives to propel your brand forward in an increasingly competitive landscape.

 

Don't miss out on the opportunity to learn from Huda's wealth of experience and the valuable lessons she shares about branding, e-commerce, and the intersection of technology in marketing. Join us as we explore the future of fitness marketing and how to harness the power of programmatic campaigns and advertising innovations to create impactful brand campaigns that resonate with your audience.

 

Listen now on the Below The Fold Podcast and unlock the secrets to mastering your fitness marketing strategy!

 

Introduction to Below The Fold Podcast 00:07

Guest Introduction: Huda's Background 00:50

Marketing in the Fitness Space 02:07

The Role of Social Media in Fitness Marketing 03:19

Building Community in Fitness 05:59

Marketing Fitness as a Lifestyle 23:02

Challenges in a Competitive Fitness Market 35:19

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Unlocking Fitness Marketing: Community and Authenticity in Social Media Strategies for Success Ibrahim Jabri, Huda Abushaaban 00:54:23 In this episode of the #1 advertising and marketing podcast in the MENA region, we dive into the world of fitness marketing with Huda Abushaaban, a marketing expert with over seven years of experience in Dubai. In this episode of the #1 advertising and marketing podcast in the MENA region, we dive into the world of fitness marketing with Huda Abushaaban, a marketing expert with over seven years of experience in Dubai. dubai, digital, artificial intelligence, content, social media, community building, community, sports, ecommerce, google, meta, marketing advice, ai, ثمانية, communications, tiktok, thmanyah, marketing, entrepreneur, بسنس, social media marketing, fitness, advertising, marketing made simple false full 33 9a399fb9-f388-44bd-be5b-1761e8cb8cf5 Harnessing the Power of Storytelling Key topics covered include:

  • The intersection of SEO and storytelling: How to craft content that appeals to algorithms and human emotions alike.
  • The saystory tool: Revolutionizing feedback and collaboration processes using voice input to enhance productivity.
  • Brand narrative development: Tips for creating compelling stories that align with brand identity.
  • COVID-era business adaptation: Strategies Neil employed to pivot during the pandemic.
  • Arabic content expansion: Challenges and opportunities in catering to diverse markets.
  • Consistency in communication: Why maintaining a unified brand voice is crucial across all channels.

Additional Highlights:

  • Neil’s personal journey and the foundation of Rightfully.
  • Real-life client success stories that showcase the transformative power of storytelling.
  • Insights into saystory’s subscription model, pricing, and future roadmap.

 

Why Listen:

This episode is a goldmine for marketers, content creators, and business owners looking to elevate their storytelling game while staying SEO-savvy. Learn how to balance creativity with strategy, adapt to industry shifts, and leverage innovative tools like saystory to simplify workflows.

💬 Share your thoughts: What are your biggest challenges in merging storytelling with SEO? Let us know in the comments below!

Don’t forget to like, subscribe, and share this episode for more actionable insights and expert tips on brand communication and storytelling.

Timestamps:

00:00 Welcome to the Show

00:49 Meet Neil Sheth: The Storytelling Expert

01:36 The Evolution of Rightfully

03:01 SEO Challenges and Brand Communication

06:13 Navigating Brand Guidelines and COVID-19

12:08 Expanding into Arabic Content

17:46 The Art of Storytelling

22:09 Introducing saystory

24:32 The Challenge of Elevating Your Brand

25:05 Introducing saystory: A Virtual Mic Solution

25:52 Efficiency and Productivity Gains

26:58 Democratizing Feedback and Reducing Client Calls

31:18 Customer and Employee Feedback

39:56 Subscription Model and User Feedback

42:46 Future Roadmap and Integration Possibilities

49:02 Final Thoughts and Contact Information

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 24 Dec 2024 07:52:00 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Neil Sheth) https://belowthefoldpodcast.simplecast.com/episodes/harnessing-the-power-of-storytelling-tW9HA6x0 Key topics covered include:

  • The intersection of SEO and storytelling: How to craft content that appeals to algorithms and human emotions alike.
  • The saystory tool: Revolutionizing feedback and collaboration processes using voice input to enhance productivity.
  • Brand narrative development: Tips for creating compelling stories that align with brand identity.
  • COVID-era business adaptation: Strategies Neil employed to pivot during the pandemic.
  • Arabic content expansion: Challenges and opportunities in catering to diverse markets.
  • Consistency in communication: Why maintaining a unified brand voice is crucial across all channels.

Additional Highlights:

  • Neil’s personal journey and the foundation of Rightfully.
  • Real-life client success stories that showcase the transformative power of storytelling.
  • Insights into saystory’s subscription model, pricing, and future roadmap.

 

Why Listen:

This episode is a goldmine for marketers, content creators, and business owners looking to elevate their storytelling game while staying SEO-savvy. Learn how to balance creativity with strategy, adapt to industry shifts, and leverage innovative tools like saystory to simplify workflows.

💬 Share your thoughts: What are your biggest challenges in merging storytelling with SEO? Let us know in the comments below!

Don’t forget to like, subscribe, and share this episode for more actionable insights and expert tips on brand communication and storytelling.

Timestamps:

00:00 Welcome to the Show

00:49 Meet Neil Sheth: The Storytelling Expert

01:36 The Evolution of Rightfully

03:01 SEO Challenges and Brand Communication

06:13 Navigating Brand Guidelines and COVID-19

12:08 Expanding into Arabic Content

17:46 The Art of Storytelling

22:09 Introducing saystory

24:32 The Challenge of Elevating Your Brand

25:05 Introducing saystory: A Virtual Mic Solution

25:52 Efficiency and Productivity Gains

26:58 Democratizing Feedback and Reducing Client Calls

31:18 Customer and Employee Feedback

39:56 Subscription Model and User Feedback

42:46 Future Roadmap and Integration Possibilities

49:02 Final Thoughts and Contact Information

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Harnessing the Power of Storytelling Ibrahim Jabri, Neil Sheth 00:49:36 In this insightful episode, Neil Sheth, the founder of Writefully, shares his expertise on blending the technical precision of SEO with the emotional resonance of storytelling. Writetfully’s evolution from a full-stack SEO agency to a storytelling and thought leadership copywriting agency reflects the dynamic nature of the digital landscape. Neil provides actionable insights into optimizing content that not only ranks on search engines but also connects with audiences on a deeper level. In this insightful episode, Neil Sheth, the founder of Writefully, shares his expertise on blending the technical precision of SEO with the emotional resonance of storytelling. Writetfully’s evolution from a full-stack SEO agency to a storytelling and thought leadership copywriting agency reflects the dynamic nature of the digital landscape. Neil provides actionable insights into optimizing content that not only ranks on search engines but also connects with audiences on a deeper level. b2b, data, storytelling, ai, technology, media, entrepreneurship, planning, business, career, advertising, seo, strategy, branding false full 32 f4e8dacb-fcf7-44b8-8b8c-f5cff1f97360 How Blockchain is Shaping the Future of Data & Privacy Together, we dive into:

  • The evolution of digital marketing and the challenges it faces today
  • How blockchain technology is changing the way data is managed and shared
  • The role of BlahApp in empowering users by addressing data privacy and rewarding them for their data
  • The challenges of zero-party data and building consumer trust
  • How global regulations like GDPR are shaping marketing practices
  • The intersection of data ownership, privacy, and monetization

Key topics also include:
✅ The power of blockchain to enhance transparency and security
✅ How Meta’s data controversies highlight the risks of poor data practices
✅ The evolving role of data wallets and how they could reshape the future of digital marketing
✅ The challenges and opportunities in lookalike audiences and data matching

Whether you’re in marketing, tech, or just interested in the future of data privacy and blockchain, this episode is filled with insights, expert advice, and practical takeaways.

💬 What are your thoughts on data ownership and the role of blockchain in marketing? Drop your comments below!

Don’t forget to like, subscribe, and hit the bell for more insider tips on the future of marketing, data privacy, and innovation.

Timestamps:

00:00 – Welcome to the Show

00:54 – Introduction

01:23 – Journey in the Media Industry

02:19 – Building Meemob and Expanding Internationally

02:40 – Educational Background and Early Career

05:12 – Innovative Marketing Solutions

05:39 – Introduction to BlahApp

05:50 – Data Privacy and User Rewards

09:22 – Challenges of Zero Party Data

13:16 – Blockchain and Privacy in MENA

13:31 – GDPR Compliance and Global Data Practices

21:28 – Blockchain Technology and Its Potential

27:17 – Global Financial Systems and Ripple's Role

28:05 – Data Privacy and Blockchain Technology

30:57 – The Power and Risks of Data Ownership

31:38 – Meta's Data Controversies and Cambridge Analytica

35:02 – Challenges in Digital Advertising and Data Matching

41:44 – The Future of Data Wallets and Regulation

43:41 – Real-World Applications and Lookalike Audiences

49:56 – Concluding Thoughts and Future Discussions

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 16 Dec 2024 18:13:08 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Ihab El Yaman) https://belowthefoldpodcast.simplecast.com/episodes/how-blockchain-is-shaping-the-future-of-data-privacy-tVjaq_55 Together, we dive into:

  • The evolution of digital marketing and the challenges it faces today
  • How blockchain technology is changing the way data is managed and shared
  • The role of BlahApp in empowering users by addressing data privacy and rewarding them for their data
  • The challenges of zero-party data and building consumer trust
  • How global regulations like GDPR are shaping marketing practices
  • The intersection of data ownership, privacy, and monetization

Key topics also include:
✅ The power of blockchain to enhance transparency and security
✅ How Meta’s data controversies highlight the risks of poor data practices
✅ The evolving role of data wallets and how they could reshape the future of digital marketing
✅ The challenges and opportunities in lookalike audiences and data matching

Whether you’re in marketing, tech, or just interested in the future of data privacy and blockchain, this episode is filled with insights, expert advice, and practical takeaways.

💬 What are your thoughts on data ownership and the role of blockchain in marketing? Drop your comments below!

Don’t forget to like, subscribe, and hit the bell for more insider tips on the future of marketing, data privacy, and innovation.

Timestamps:

00:00 – Welcome to the Show

00:54 – Introduction

01:23 – Journey in the Media Industry

02:19 – Building Meemob and Expanding Internationally

02:40 – Educational Background and Early Career

05:12 – Innovative Marketing Solutions

05:39 – Introduction to BlahApp

05:50 – Data Privacy and User Rewards

09:22 – Challenges of Zero Party Data

13:16 – Blockchain and Privacy in MENA

13:31 – GDPR Compliance and Global Data Practices

21:28 – Blockchain Technology and Its Potential

27:17 – Global Financial Systems and Ripple's Role

28:05 – Data Privacy and Blockchain Technology

30:57 – The Power and Risks of Data Ownership

31:38 – Meta's Data Controversies and Cambridge Analytica

35:02 – Challenges in Digital Advertising and Data Matching

41:44 – The Future of Data Wallets and Regulation

43:41 – Real-World Applications and Lookalike Audiences

49:56 – Concluding Thoughts and Future Discussions

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> How Blockchain is Shaping the Future of Data & Privacy Ibrahim Jabri, Ihab El Yaman 00:51:21 In this episode, we’re joined by Ihab El Yaman, a seasoned media industry professional and the founder & CEO of Memob, a cutting-edge data intelligence company. Ihab takes us through his journey from graphic design to creating a company at the forefront of data privacy, digital marketing, and blockchain technology. In this episode, we’re joined by Ihab El Yaman, a seasoned media industry professional and the founder & CEO of Memob, a cutting-edge data intelligence company. Ihab takes us through his journey from graphic design to creating a company at the forefront of data privacy, digital marketing, and blockchain technology. ذكاء اصطناعي, blockchain, data, رقمي, performance, privacy, online marketing, ai, transformation, media, entrepreneurship, planning, marketing, business, advertising, strategy false full 31 6ddaa858-d49a-4493-859d-c13c82c35254 The Decision Making Spectrum: Instinct, Common Sense & Data 🔍 Key topics include:

  • The spectrum of decision-making: Instinct, data, and common sense.
  • Using AI tools for marketing without losing the human touch.
  • The ethics of over-personalization and data usage.
  • Case studies showing instinct's role in disruptive innovation.
  • Practical tips for balancing analytics with intuition in leadership.

     

📌 Perfect for marketers, leaders, and tech enthusiasts looking to master the interplay between technology and human judgment!

💬 What’s your take—can AI ever fully replace human instinct? Share your thoughts below!

 

Timestamps:

00:00 Introduction

01:21 Philosophizing About Data and AI

03:45 Exploring the Decision-Making Spectrum

06:53 Instinct vs. Data-Driven Decisions

12:35 The Role of AI in Decision Making

15:34 Common Sense and Customer Performance Indicators

20:51 Case Study: Instinct, Common Sense, and Data

25:26 Instinct vs. Data in Marketing

25:46 The Role of Instinct in Disruptive Innovation

27:07 Examples of Instinct in Business

28:00 Balancing Data and Instinct in Leadership

31:14 Quick Fire Questions on MarTech

39:04 Ethical Concerns in Data-Driven Marketing

47:31 The Future of AI and Instinct in Decision Making

50:04 Practical Takeaways for Balancing Data and Instinct

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 9 Dec 2024 17:05:10 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Eli Bassil) https://belowthefoldpodcast.simplecast.com/episodes/the-decision-making-spectrum-instinct-common-sense-data-ohBKvKYa 🔍 Key topics include:

  • The spectrum of decision-making: Instinct, data, and common sense.
  • Using AI tools for marketing without losing the human touch.
  • The ethics of over-personalization and data usage.
  • Case studies showing instinct's role in disruptive innovation.
  • Practical tips for balancing analytics with intuition in leadership.

     

📌 Perfect for marketers, leaders, and tech enthusiasts looking to master the interplay between technology and human judgment!

💬 What’s your take—can AI ever fully replace human instinct? Share your thoughts below!

 

Timestamps:

00:00 Introduction

01:21 Philosophizing About Data and AI

03:45 Exploring the Decision-Making Spectrum

06:53 Instinct vs. Data-Driven Decisions

12:35 The Role of AI in Decision Making

15:34 Common Sense and Customer Performance Indicators

20:51 Case Study: Instinct, Common Sense, and Data

25:26 Instinct vs. Data in Marketing

25:46 The Role of Instinct in Disruptive Innovation

27:07 Examples of Instinct in Business

28:00 Balancing Data and Instinct in Leadership

31:14 Quick Fire Questions on MarTech

39:04 Ethical Concerns in Data-Driven Marketing

47:31 The Future of AI and Instinct in Decision Making

50:04 Practical Takeaways for Balancing Data and Instinct

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> The Decision Making Spectrum: Instinct, Common Sense & Data Ibrahim Jabri, Eli Bassil 00:51:16 🎙️ Welcome to "Below the Fold," MENA's go-to podcast for deep dives into marketing, advertising, and beyond! In this thought-provoking episode, we’re joined by Eli Bassil, a seasoned data scientist and digital marketing strategist, who explores the fascinating balance between data, AI, and instinct in modern decision-making. 🎙️ Welcome to "Below the Fold," MENA's go-to podcast for deep dives into marketing, advertising, and beyond! In this thought-provoking episode, we’re joined by Eli Bassil, a seasoned data scientist and digital marketing strategist, who explores the fascinating balance between data, AI, and instinct in modern decision-making. science, digital marketing, data, decision making, ai, media, future, planning, marketing, business, entrepreneur, data science, strategy false full 30 bd38e5bb-e4b6-4846-99b8-31e620e4475d Social Content Strategies Exposed Here is some of the topics we cover:

  • Mastering agility in content production
  • Decoding trend-jacking strategies
  • Balancing virality, authenticity, and the debate on speed vs. quality
  • The power of employees as brand advocates
  • How brands can navigate controversial trends safely

 

Whether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, thought-provoking discussions, and a sprinkle of humor.

💬 What’s your take on balancing speed and quality in content creation? Drop your thoughts in the comments!

Don’t forget to like, subscribe, and hit the bell for more insider tips and strategies in the world of advertising and marketing.

 

 

 



 

Timestamps:

00:00 Introduction

01:10 Guest Introduction and Career Background

03:09 Understanding Agile Content Production

04:35 Trend Jacking Explained

08:02 True or False: Virality vs. Authenticity

13:13 Speed vs. Quality in Content Creation

17:46 Balancing Relevancy and Quality in Agile Content

18:14 Entertaining vs. Educational Content on Social Media

20:52 The Role of Announcement Content in B2B Marketing

22:12 Outsourcing Creativity to Agencies

25:34 Maintaining Brand Identity While Adopting Trends

28:38 Controversial Marketing Statements

29:19 The Importance of Data Ownership in Marketing

30:51 Using Employees as Brand Advocates

34:20 Avoiding News and Political Content for Brand Safety

35:02 Engaging in Culture Wars for Brand Visibility

36:59 Final Thoughts and Farewell

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 2 Dec 2024 17:11:30 +0000 ibrahimjabri@cosmiklabs.com (Houssam El Boutari, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/social-content-strategies-exposed-P2InpdCQ Here is some of the topics we cover:

  • Mastering agility in content production
  • Decoding trend-jacking strategies
  • Balancing virality, authenticity, and the debate on speed vs. quality
  • The power of employees as brand advocates
  • How brands can navigate controversial trends safely

 

Whether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, thought-provoking discussions, and a sprinkle of humor.

💬 What’s your take on balancing speed and quality in content creation? Drop your thoughts in the comments!

Don’t forget to like, subscribe, and hit the bell for more insider tips and strategies in the world of advertising and marketing.

 

 

 



 

Timestamps:

00:00 Introduction

01:10 Guest Introduction and Career Background

03:09 Understanding Agile Content Production

04:35 Trend Jacking Explained

08:02 True or False: Virality vs. Authenticity

13:13 Speed vs. Quality in Content Creation

17:46 Balancing Relevancy and Quality in Agile Content

18:14 Entertaining vs. Educational Content on Social Media

20:52 The Role of Announcement Content in B2B Marketing

22:12 Outsourcing Creativity to Agencies

25:34 Maintaining Brand Identity While Adopting Trends

28:38 Controversial Marketing Statements

29:19 The Importance of Data Ownership in Marketing

30:51 Using Employees as Brand Advocates

34:20 Avoiding News and Political Content for Brand Safety

35:02 Engaging in Culture Wars for Brand Visibility

36:59 Final Thoughts and Farewell

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Social Content Strategies Exposed Houssam El Boutari, Ibrahim Jabri 00:37:12 🎙 Welcome to Below the Fold, MENA's leading podcast for all things advertising and marketing! In this episode, we're joined by the brilliant Houssam El Boutari, an industry veteran who has seamlessly transitioned from client servicing to content creation. Together, we dive deep into the evolution of social media content in MENA! 🎙 Welcome to Below the Fold, MENA's leading podcast for all things advertising and marketing! In this episode, we're joined by the brilliant Houssam El Boutari, an industry veteran who has seamlessly transitioned from client servicing to content creation. Together, we dive deep into the evolution of social media content in MENA! instagram, content, social media, agile, trend, ai, media, planning, tiktok, agency, social, marketing, influencer, business, advertising, strategy false full 29 a612247e-fc91-4cd8-8352-cae230e86519 UX and Marketing in the Automotive Industry Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field.

 

Timestamps:

00:00 Welcome to the Show
00:49 Introducing Sary Hamadeh
01:54 Sary's Career Journey
04:49 User Experience in Automotive Marketing
12:16 The Role of Technology in Customer Experience
16:02 Electric Vehicles and UX
19:58 Connected Cars and Future Trends
26:27 The Evolution of Smart Cars
27:34 Electric Cars: Losing or Gaining Soul?
31:00 Marketing vs. Engineering in Automotive
32:43 The Importance of Seamless Digital Experience
34:38 Personalization in Automotive User Experience
37:16 Customer Expectations and Transparency
42:09 Adapting to New Automotive Features
43:32 The Role of Marketing in Car Design
44:51 Augmented Reality in Cars
47:17 Voice Interfaces in Cars
48:54 Key Skills for Automotive Marketers
50:12 Lessons Learned in the Automotive Industry

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 25 Nov 2024 16:41:55 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Sary Hamadeh) https://belowthefoldpodcast.simplecast.com/episodes/ux-and-marketing-in-the-automotive-industry-iylJYI4g Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field.

 

Timestamps:

00:00 Welcome to the Show
00:49 Introducing Sary Hamadeh
01:54 Sary's Career Journey
04:49 User Experience in Automotive Marketing
12:16 The Role of Technology in Customer Experience
16:02 Electric Vehicles and UX
19:58 Connected Cars and Future Trends
26:27 The Evolution of Smart Cars
27:34 Electric Cars: Losing or Gaining Soul?
31:00 Marketing vs. Engineering in Automotive
32:43 The Importance of Seamless Digital Experience
34:38 Personalization in Automotive User Experience
37:16 Customer Expectations and Transparency
42:09 Adapting to New Automotive Features
43:32 The Role of Marketing in Car Design
44:51 Augmented Reality in Cars
47:17 Voice Interfaces in Cars
48:54 Key Skills for Automotive Marketers
50:12 Lessons Learned in the Automotive Industry

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> UX and Marketing in the Automotive Industry Ibrahim Jabri, Sary Hamadeh 00:54:11 In this episode of Below the Fold, we dive into the world of automotive marketing and user experience with Sary Hamadeh, a marketing leader currently at Volkswagen. Sary takes us on a journey through the transformation of user experiences—from traditional to digital—and discusses the pivotal role of connected car technologies, personalization, and seamless customer journeys in shaping the future of the automotive industry. In this episode of Below the Fold, we dive into the world of automotive marketing and user experience with Sary Hamadeh, a marketing leader currently at Volkswagen. Sary takes us on a journey through the transformation of user experiences—from traditional to digital—and discusses the pivotal role of connected car technologies, personalization, and seamless customer journeys in shaping the future of the automotive industry. ux, automotive, ai, technology, media, experience, planning, marketing, insights, strategy false full 28 46236591-a6a2-4a3b-88a3-353391571654 7 True or False Statement on AI's Role in Marketing: From debating AI’s ability to replace human ingenuity to discussing its potential to boost efficiency and create new opportunities, this episode is packed with valuable insights for marketers at every level. 

Whether you're navigating your career or leading innovative campaigns, tune in to gain a fresh perspective on the future of marketing in the AI era.

 

Don’t forget to share your thoughts and join the debate in the comments or on our social media channels!

 

Timestamps:

00:00 Introduction

00:50 Meet Franciska Acs: A Marketing Pro

02:20 Diving into AI in Marketing

03:32 Debating AI's Impact on Copywriting

13:41 The Future of Human Creativity vs. AI

19:06 Balancing Creativity and Practicality in AI

20:10 AI's Role in Marketing for Small vs. Large Companies

24:15 AI's Impact on Job Creation

29:17 Boosting Productivity with AI Tools

30:10 Authenticity in AI-Generated Content

32:53 Maximizing Instagram Engagement with Long-Form Captions

35:12 Final Thoughts and Farewell

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 19 Nov 2024 17:14:05 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Franciska Acs) https://belowthefoldpodcast.simplecast.com/episodes/exploring-ais-role-in-marketing-true-or-false-debate-XatQh6lH From debating AI’s ability to replace human ingenuity to discussing its potential to boost efficiency and create new opportunities, this episode is packed with valuable insights for marketers at every level. 

Whether you're navigating your career or leading innovative campaigns, tune in to gain a fresh perspective on the future of marketing in the AI era.

 

Don’t forget to share your thoughts and join the debate in the comments or on our social media channels!

 

Timestamps:

00:00 Introduction

00:50 Meet Franciska Acs: A Marketing Pro

02:20 Diving into AI in Marketing

03:32 Debating AI's Impact on Copywriting

13:41 The Future of Human Creativity vs. AI

19:06 Balancing Creativity and Practicality in AI

20:10 AI's Role in Marketing for Small vs. Large Companies

24:15 AI's Impact on Job Creation

29:17 Boosting Productivity with AI Tools

30:10 Authenticity in AI-Generated Content

32:53 Maximizing Instagram Engagement with Long-Form Captions

35:12 Final Thoughts and Farewell

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> 7 True or False Statement on AI's Role in Marketing: Ibrahim Jabri, Franciska Acs 00:35:14 In this episode of the leading advertising and marketing podcast in MENA, we’re joined by Franciska Acs, a seasoned marketer with extensive experience in both B2B and B2C strategies. Together, we dive into the dynamic world of marketing in Dubai, exploring the transformative role of AI and its impact on traditional roles, creativity, and productivity. In this episode of the leading advertising and marketing podcast in MENA, we’re joined by Franciska Acs, a seasoned marketer with extensive experience in both B2B and B2C strategies. Together, we dive into the dynamic world of marketing in Dubai, exploring the transformative role of AI and its impact on traditional roles, creativity, and productivity. digital, ذكاء اصطناعي, social media, chatgpt, innovation, ai, media, future, planning, marketing, business, entrepreneur, advertising, strategy, branding false full 27 8f9ed362-8d8d-4482-8d02-12d328545cec Paid Search Advertising Unplugged with Richard Hartley Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns.

 

Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧



 

Timestamps:

00:00 Introduction

01:09 – Meet Richard Hartley

01:42 – From Drummer to Business Leader: How Music Shaped His Approach

03:05 – Why Paid Search is So Exciting

04:13 – Overcoming Challenges in Paid Search

07:51 – The Evolution of Paid Search Marketing

08:30 – How AI and Automation Are Shaping the Landscape

11:33 – Emerging Search Platforms You Should Know About

14:28 – Key Metrics for Effective Search Advertising

20:18 – Understanding the Value of Search Ads 360

21:37 – Navigating Enterprise-Level Tools in Google Ads

22:54 – Running Global Search Campaigns & Reaching New Markets

24:49 – How to Identify & Hire Top Paid Search Specialists

27:33 – Choosing the Right Paid Media Agency Partner

33:56 – The Role of Automation and AI in Paid Media Campaigns

37:29 – Building Successful In-House and Agency Collaborations

42:14 – Rapid Fire Questions & Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 11 Nov 2024 16:53:19 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Richard Hartley) https://belowthefoldpodcast.simplecast.com/episodes/search-advertising-unplugged-with-richard-hartley-AaE2cZdt Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns.

 

Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧



 

Timestamps:

00:00 Introduction

01:09 – Meet Richard Hartley

01:42 – From Drummer to Business Leader: How Music Shaped His Approach

03:05 – Why Paid Search is So Exciting

04:13 – Overcoming Challenges in Paid Search

07:51 – The Evolution of Paid Search Marketing

08:30 – How AI and Automation Are Shaping the Landscape

11:33 – Emerging Search Platforms You Should Know About

14:28 – Key Metrics for Effective Search Advertising

20:18 – Understanding the Value of Search Ads 360

21:37 – Navigating Enterprise-Level Tools in Google Ads

22:54 – Running Global Search Campaigns & Reaching New Markets

24:49 – How to Identify & Hire Top Paid Search Specialists

27:33 – Choosing the Right Paid Media Agency Partner

33:56 – The Role of Automation and AI in Paid Media Campaigns

37:29 – Building Successful In-House and Agency Collaborations

42:14 – Rapid Fire Questions & Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Paid Search Advertising Unplugged with Richard Hartley Ibrahim Jabri, Richard Hartley 00:43:07 In this episode, Richard Hartley, Head of Paid Search at Publicis, shares his 18 years of experience in paid search marketing. From navigating the evolution of search strategies to offering valuable tips for identifying top talent and crafting successful agency partnerships, Richard provides a wealth of insights on how to excel in paid search. He also reflects on how his background as a drummer influences his approach to business and performance. In this episode, Richard Hartley, Head of Paid Search at Publicis, shares his 18 years of experience in paid search marketing. From navigating the evolution of search strategies to offering valuable tips for identifying top talent and crafting successful agency partnerships, Richard provides a wealth of insights on how to excel in paid search. He also reflects on how his background as a drummer influences his approach to business and performance. digital, ppc, team building, ecommerce, online marketing, ai, media, entrepreneurship, planning, marketing, business, search ads, search, advertising, strategy false full 26 905c57ea-60bd-4d3e-9824-62321dff126f Data, AI, and Creativity: Building Tomorrow’s Marketing Teams with Andreas Frangeskides Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies. 

Tune in for fresh perspectives! 🎧

Watch the Full Episode and Follow us on Social Media! ↓
 

Timestamps:

00:00 Introduction

00:49 Meet Andreas Frangeskides

01:18 Career Journey and Expertise

03:00 Building Effective Data-Driven Teams

03:14 The Role of AI, Wearables, and Voice Technology

06:13 Challenges and Opportunities in Big Data

16:55 The Ethical Debate on AI

23:31 The Skynet Principle: AI's Potential to Surpass Humanity

24:11 Challenges of Integrating AI with Analytics

24:47 Data Privacy and Ethical Considerations in AI

25:46 The Safety of AI-Generated Content

30:37 Ensuring AI Empowers Rather Than Replaces

32:38 Wearable and Voice Technology: Balancing Helpfulness and Invasiveness

36:21 The Future of Technology: From Smart Rings to Vision Pro

39:00 Creativity vs. Data-Driven Business: Finding the Balance

41:08 The Role of AI in Humanity's Future

42:49 Conclusion and Final Thoughts

 

 

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 4 Nov 2024 17:43:12 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Andreas Frangeskides) https://belowthefoldpodcast.simplecast.com/episodes/data-ai-and-creativity-building-tomorrows-marketing-teams-with-andreas-frangeskides-qyo9tJkn Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies. 

Tune in for fresh perspectives! 🎧

Watch the Full Episode and Follow us on Social Media! ↓
 

Timestamps:

00:00 Introduction

00:49 Meet Andreas Frangeskides

01:18 Career Journey and Expertise

03:00 Building Effective Data-Driven Teams

03:14 The Role of AI, Wearables, and Voice Technology

06:13 Challenges and Opportunities in Big Data

16:55 The Ethical Debate on AI

23:31 The Skynet Principle: AI's Potential to Surpass Humanity

24:11 Challenges of Integrating AI with Analytics

24:47 Data Privacy and Ethical Considerations in AI

25:46 The Safety of AI-Generated Content

30:37 Ensuring AI Empowers Rather Than Replaces

32:38 Wearable and Voice Technology: Balancing Helpfulness and Invasiveness

36:21 The Future of Technology: From Smart Rings to Vision Pro

39:00 Creativity vs. Data-Driven Business: Finding the Balance

41:08 The Role of AI in Humanity's Future

42:49 Conclusion and Final Thoughts

 

 

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Data, AI, and Creativity: Building Tomorrow’s Marketing Teams with Andreas Frangeskides Ibrahim Jabri, Andreas Frangeskides 00:43:05 In this episode, Andreas Frangeskides, a Martech leader based in Dubai, shares his expertise on blending creativity and data in marketing. He discusses building data-driven teams, the transformative role of AI, wearables, and voice tech, and how to navigate ethical considerations in big data and AI. Andreas emphasizes that creativity can thrive alongside data to drive innovation. In this episode, Andreas Frangeskides, a Martech leader based in Dubai, shares his expertise on blending creativity and data in marketing. He discusses building data-driven teams, the transformative role of AI, wearables, and voice tech, and how to navigate ethical considerations in big data and AI. Andreas emphasizes that creativity can thrive alongside data to drive innovation. digital, management, data, ai, media, entrepreneurship, creativity, marketing, education, business, doac, advertising, strategy, branding false full 25 e9a16d6c-09e7-4ac4-b060-8db05660cf3c Retail Media Ecommerce Close Up with Karen Khattab Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA. 

 

Don't miss out on this enlightening discussion!

 

00:00 Introduction

00:49 Meet Karen Khattab: E-commerce Expert

02:27 Diving into E-commerce in MENA

07:35 The Rise of Quick Commerce

14:55 Understanding Retail Media

16:47 Global vs. Local Retail Media

20:45 The Importance of Retail Media for Advertisers

24:53 Deterministic vs. Probabilistic Targeting in Retail Media

25:15 Amazon's Extensive Audience Segmentation

25:43 Targeting Strategies and Retargeting on Amazon

26:30 Full Funnel Targeting and Advanced Audience Insights

27:20 Amazon Marketing Cloud and Vendor Central

28:10 Comparing Amazon with Other Retailers

31:50 Return on Ad Spend: The Ultimate Metric

35:40 Platform Performance by Category

38:24 Importance of Testing Different Platforms

41:29 Innovative Campaigns and Offline Presence

44:56 Training Needs in E-commerce and Retail Media

48:30 Third-Party Tools and Platform Tracking

50:04 Conclusion and Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 28 Oct 2024 17:43:16 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Karen Khattab) https://belowthefoldpodcast.simplecast.com/episodes/retail-media-ecommerce-close-up-with-karen-khattab-pCLlqcuf Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA. 

 

Don't miss out on this enlightening discussion!

 

00:00 Introduction

00:49 Meet Karen Khattab: E-commerce Expert

02:27 Diving into E-commerce in MENA

07:35 The Rise of Quick Commerce

14:55 Understanding Retail Media

16:47 Global vs. Local Retail Media

20:45 The Importance of Retail Media for Advertisers

24:53 Deterministic vs. Probabilistic Targeting in Retail Media

25:15 Amazon's Extensive Audience Segmentation

25:43 Targeting Strategies and Retargeting on Amazon

26:30 Full Funnel Targeting and Advanced Audience Insights

27:20 Amazon Marketing Cloud and Vendor Central

28:10 Comparing Amazon with Other Retailers

31:50 Return on Ad Spend: The Ultimate Metric

35:40 Platform Performance by Category

38:24 Importance of Testing Different Platforms

41:29 Innovative Campaigns and Offline Presence

44:56 Training Needs in E-commerce and Retail Media

48:30 Third-Party Tools and Platform Tracking

50:04 Conclusion and Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Retail Media Ecommerce Close Up with Karen Khattab Ibrahim Jabri, Karen Khattab 00:50:20 Join industry expert Karen Khattab as we dive into the evolving world of e-commerce and quick commerce in the region. We'll explore the state of e-commerce, growth trends, key players like Amazon, Noon, and Talabat, and the rise of quick commerce and retail media networks. Discover how retailers are adapting to meet consumer demands for speedy deliveries and leveraging retail media for targeted advertising. Get insights into the metrics that matter, optimizing ROI, and the strategies for effective retail media campaigns. Join industry expert Karen Khattab as we dive into the evolving world of e-commerce and quick commerce in the region. We'll explore the state of e-commerce, growth trends, key players like Amazon, Noon, and Talabat, and the rise of quick commerce and retail media networks. Discover how retailers are adapting to meet consumer demands for speedy deliveries and leveraging retail media for targeted advertising. Get insights into the metrics that matter, optimizing ROI, and the strategies for effective retail media campaigns. social media, رقمي, ecommerce, retail media, marketing advice, ai, media, الذكاء الاصطناعي, entrepreneurship, planning, communications, marketing, business, entrepreneur, online retail, advertising, strategy, branding false full 24 c3b46d62-567d-461e-8762-4466eb92aec2 Redefining Brand Measurement in Podcasts with AI Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.  

The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marketing.

Don’t miss this insightful conversation! 🎧

Timestamps:

00:00 Introduction

00:49 Guest Introduction: Tamara's Journey

03:06 Founding Barometer: The Hackathon Story

04:17 Barometer's Evolution and Impact

05:52 Understanding Barometer's Functionality

11:51 Case Studies and Real-World Applications

16:52 Scaling Marketing Efforts

17:31 Importance of Targeting and Data

18:35 Competitors and Market Landscape

19:50 Expanding Beyond Podcasts

21:28 Granular Content Analysis

23:38 Publisher and Advertiser Collaboration

29:05 Regional Insights and Challenges

32:08 Educational Needs and Future Prospects

33:10 Conclusion and Contact Information

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 21 Oct 2024 17:35:13 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Tamara Nelson) https://belowthefoldpodcast.simplecast.com/episodes/redefining-brand-measurement-in-podcasts-with-ai-insights-Tg3RP6L2 Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.  

The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marketing.

Don’t miss this insightful conversation! 🎧

Timestamps:

00:00 Introduction

00:49 Guest Introduction: Tamara's Journey

03:06 Founding Barometer: The Hackathon Story

04:17 Barometer's Evolution and Impact

05:52 Understanding Barometer's Functionality

11:51 Case Studies and Real-World Applications

16:52 Scaling Marketing Efforts

17:31 Importance of Targeting and Data

18:35 Competitors and Market Landscape

19:50 Expanding Beyond Podcasts

21:28 Granular Content Analysis

23:38 Publisher and Advertiser Collaboration

29:05 Regional Insights and Challenges

32:08 Educational Needs and Future Prospects

33:10 Conclusion and Contact Information

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Redefining Brand Measurement in Podcasts with AI Ibrahim Jabri, Tamara Nelson 00:33:54 In this episode of Below the Fold, hosts Ibrahim chat with Tamara, co-founder of Barometer, about her journey from Ukraine to New York and how Barometer emerged from a university hackathon. They explore how AI and machine learning enhance podcast advertising by validating content and connecting brands with audiences. In this episode of Below the Fold, hosts Ibrahim chat with Tamara, co-founder of Barometer, about her journey from Ukraine to New York and how Barometer emerged from a university hackathon. They explore how AI and machine learning enhance podcast advertising by validating content and connecting brands with audiences. leadership, رقمي, ecommerce, podcast, online marketing, ai, media, الذكاء الاصطناعي, entrepreneurship, measurement, planning, agency, marketing, business, advertising, strategy, branding false full 23 8f0fda34-d441-4379-9d6a-1174ea27834e Leadership in a Digital Age with Stuart MacKay
Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.

This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence!

Timestamps:

00:00 Introduction

01:18 Stuart's Background and Career Journey

03:26 Challenges in Digital Leadership

03:42 Data-Driven Decision Making

05:01 Agility and Innovation in Advertising

06:32 Client Centricity and Personalization

07:50 Cross-Functional Collaboration

17:51 Adapting to the Digital Landscape

23:12 Collaboration with Tech Companies

27:57 Skills for Digital Leadership

33:25 Innovation and Thought Leadership

33:59 Pushing Boundaries in Media

35:11 The Evolution of Traditional Agency Models

37:24 Integration of Creative Strategy and Media

44:13 Client Leadership and Building Trust

58:23 Effective Team Dynamics and Leadership

01:06:43 Conclusion and Final Thoughts

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 14 Oct 2024 18:13:42 +0000 ibrahimjabri@cosmiklabs.com (Stuart Mackay, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/leadership-in-a-digital-age-with-stuart-mackay-9nDIZcbo
Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.

This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence!

Timestamps:

00:00 Introduction

01:18 Stuart's Background and Career Journey

03:26 Challenges in Digital Leadership

03:42 Data-Driven Decision Making

05:01 Agility and Innovation in Advertising

06:32 Client Centricity and Personalization

07:50 Cross-Functional Collaboration

17:51 Adapting to the Digital Landscape

23:12 Collaboration with Tech Companies

27:57 Skills for Digital Leadership

33:25 Innovation and Thought Leadership

33:59 Pushing Boundaries in Media

35:11 The Evolution of Traditional Agency Models

37:24 Integration of Creative Strategy and Media

44:13 Client Leadership and Building Trust

58:23 Effective Team Dynamics and Leadership

01:06:43 Conclusion and Final Thoughts

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Leadership in a Digital Age with Stuart MacKay Stuart Mackay, Ibrahim Jabri 01:07:00 Join us for an engaging discussion with Stuart MacKay as we explore his journey through the evolving world of digital transformation in the advertising industry. Discover insights into the challenges of digital leadership, the need for data-driven decision-making, and strategies for building client relationships and effective team dynamics. Join us for an engaging discussion with Stuart MacKay as we explore his journey through the evolving world of digital transformation in the advertising industry. Discover insights into the challenges of digital leadership, the need for data-driven decision-making, and strategies for building client relationships and effective team dynamics. digital, data, leadership, ecommerce, transformation, technology, planning, agency, marketing, business, entrepreneur, strategy, branding false full 22 05982220-e2db-43b9-92a1-d359ee919319 Strategy in Advertising and Marketing Today with Mazher Abidi

With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.

 

We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.  

This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!

Timestamps:

00:00 Introduction

00:49 Guest Introduction and Background

01:55 Diverse Experience in Media and Creative Agencies

02:32 The Essence of Strategy

08:47 The Role of Data in Strategy

12:06 Challenges in Modern Strategy

14:48 Long-term Strategy and Consistency

24:35 Targeting Gen Z and Audience Insights

27:17 Lego's Strategic Mastery

33:37 Strategic Investments in Media

35:24 The Impact of Digital Age on Strategy

36:30 Dubai's Viral Chocolate Phenomenon

42:09 Challenges in Following Long-Term Strategies

55:56 Future Trends in Advertising Strategy

01:03:28 Conclusion and Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 7 Oct 2024 17:53:11 +0000 ibrahimjabri@cosmiklabs.com (Mazher Abidi, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/strategy-in-advertising-and-marketing-today-with-mazher-abidi-Du__X5PI

With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.

 

We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.  

This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!

Timestamps:

00:00 Introduction

00:49 Guest Introduction and Background

01:55 Diverse Experience in Media and Creative Agencies

02:32 The Essence of Strategy

08:47 The Role of Data in Strategy

12:06 Challenges in Modern Strategy

14:48 Long-term Strategy and Consistency

24:35 Targeting Gen Z and Audience Insights

27:17 Lego's Strategic Mastery

33:37 Strategic Investments in Media

35:24 The Impact of Digital Age on Strategy

36:30 Dubai's Viral Chocolate Phenomenon

42:09 Challenges in Following Long-Term Strategies

55:56 Future Trends in Advertising Strategy

01:03:28 Conclusion and Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Strategy in Advertising and Marketing Today with Mazher Abidi Mazher Abidi, Ibrahim Jabri 01:04:04 Join us for an engaging discussion on advertising strategy and innovation in the MENA region with expert Mazher Abidi! In this episode, we explore key topics like strategic choices, digital platforms, and the importance of long-term consistency. Join us for an engaging discussion on advertising strategy and innovation in the MENA region with expert Mazher Abidi! In this episode, we explore key topics like strategic choices, digital platforms, and the importance of long-term consistency. brand, digital, data, social media, performance, digital media, entrepreneurship, planning, agency, social, marketing, business, entrepreneur, advertising, strategy, branding false full 21 297dbe6c-f068-4cc5-996b-f0f7ff192313 From Corporate to Entrepreneurship: Valbona’s journey into marketing  

We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.  

 

Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and personal growth.

 

 

Timestamps:

00:00 Introduction

00:49 Meet Valbona: The Journey Begins

02:11 The Importance of Personal Branding

03:26 Secrets of B2B Marketing

06:03 Leveraging LinkedIn for Business

12:46 The Power of Community Building

15:40 The Birth of 23 Media

20:26 Early Ventures and Experiences

21:19 The Journey of 23 Media

21:57 Learning and Adapting in Business

23:04 Navigating Client Relationships

24:12 Expanding Services and Overcoming Challenges

26:43 Building a Local Team in the UAE

30:10 Content Creation Strategies

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 30 Sep 2024 15:56:57 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Valbona Shehaj) https://belowthefoldpodcast.simplecast.com/episodes/from-corporate-to-entrepreneurship-valbonas-journey-into-marketing-Lmm7nZB9  

We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.  

 

Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and personal growth.

 

 

Timestamps:

00:00 Introduction

00:49 Meet Valbona: The Journey Begins

02:11 The Importance of Personal Branding

03:26 Secrets of B2B Marketing

06:03 Leveraging LinkedIn for Business

12:46 The Power of Community Building

15:40 The Birth of 23 Media

20:26 Early Ventures and Experiences

21:19 The Journey of 23 Media

21:57 Learning and Adapting in Business

23:04 Navigating Client Relationships

24:12 Expanding Services and Overcoming Challenges

26:43 Building a Local Team in the UAE

30:10 Content Creation Strategies

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> From Corporate to Entrepreneurship: Valbona’s journey into marketing Ibrahim Jabri, Valbona Shehaj 00:39:54 In this episode, we delve deep into the world of advertising and marketing with Valbona, founder of 23media. Valbona shares her fascinating journey from Albania to Italy and ultimately founding her own company. In this episode, we delve deep into the world of advertising and marketing with Valbona, founder of 23media. Valbona shares her fascinating journey from Albania to Italy and ultimately founding her own company. brand, digital, ai, media, entrepreneurship, planning, agency, marketing, business, online, strategy, branding false full 20 4f9363fa-8ccd-42a4-954f-f8e0529205ca The Shifting Landscape of Retail and E-Commerce with Alexis Azzie  

She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.  

Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts.
 

Timestamps:

00:00 Introduction

01:14 Alexis Azzie's Career Journey

03:49 Retail Evolution in the Digital Age

06:26 The Rise of E-commerce and Local Insights

08:06 Tools and Strategies for Digital Shelf Life

09:04 Challenges and Opportunities in Online Commerce

10:19 Personalization and Customer Experience

11:55 The Role of AI and SEO in Retail

15:32 Sephora's Personalization Strategy

18:27 The Impact of Social Commerce and Dropshipping

23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing

24:41 Balancing Brand and Performance Marketing

28:04 Measuring Footfall and Offline Attribution

37:48 Leveraging AI for Marketing Efficiency

41:30 Simplifying Technology for Clients

42:56 Conclusion

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 23 Sep 2024 18:04:54 +0000 ibrahimjabri@cosmiklabs.com (Alexis Azzie, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/the-shifting-landscape-of-retail-and-e-commerce-with-alexis-azzie-DVUimJ1J  

She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.  

Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts.
 

Timestamps:

00:00 Introduction

01:14 Alexis Azzie's Career Journey

03:49 Retail Evolution in the Digital Age

06:26 The Rise of E-commerce and Local Insights

08:06 Tools and Strategies for Digital Shelf Life

09:04 Challenges and Opportunities in Online Commerce

10:19 Personalization and Customer Experience

11:55 The Role of AI and SEO in Retail

15:32 Sephora's Personalization Strategy

18:27 The Impact of Social Commerce and Dropshipping

23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing

24:41 Balancing Brand and Performance Marketing

28:04 Measuring Footfall and Offline Attribution

37:48 Leveraging AI for Marketing Efficiency

41:30 Simplifying Technology for Clients

42:56 Conclusion

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> The Shifting Landscape of Retail and E-Commerce with Alexis Azzie Alexis Azzie, Ibrahim Jabri 00:43:31 In this episode of 'Below the Fold,' Alexis Azzie shares her extensive experience in the marketing world, from working with top-tier agencies like Omnicom and GroupM to leading digital transformation projects at Elshire. In this episode of 'Below the Fold,' Alexis Azzie shares her extensive experience in the marketing world, from working with top-tier agencies like Omnicom and GroupM to leading digital transformation projects at Elshire. رقمي, ecommerce, agencies, marketing advice, ai, retail, media, الذكاء الاصطناعي, planning, marketing, business, entrepreneur, advertising, strategy, branding false full 19 49ccfb49-fd18-49c6-9039-c7d702192984 Unleashing AI in Communications: Conversation with Sultan Saab Join us as we dive deep into the world of AI and communications with Sultan Saab on the premier advertising and marketing podcast in MENA, Below the Fold. In this engaging episode, we explore the role of AI tools in transforming communication strategies, the importance of prompting, and the future of AI integration in various industries. 

Sultan shares personal anecdotes, demonstrates practical uses of AI, and provides valuable tips for both beginners and seasoned professionals. 

Don't miss out on this comprehensive discussion on AI in communications, creative strategy, and more. Hit follow, leave your feedback, and join the conversation on our social channels!

Join Sultan's Curious Habibis AI community here!

https://chat.whatsapp.com/Dbbqkm6fJuIKti2NECA9Qi

 

Watch the Full Episode and Follow us on Social Media! ↓

 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 

🔗Linktree: https://buff.ly/3VF3s4Q  


 

Timestamps:

00:00 Welcome to the Show

00:49 Introduction to Sultan Saab

01:00 Discussing AI in Communications

03:26 The Importance of Prompting

04:55 Practical AI Applications

18:46 Training AI with Expert Input

25:22 Exploring ChatGPT Threads and Memory

26:50 The Importance of Saving Prompts

28:06 Comparing ChatGPT and Claude

33:32 Using AI for Personal Tasks

40:54 The Future of AI and Humanoids

47:42 Prompt Engineering and Marketplaces

52:19 Conclusion and Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 16 Sep 2024 16:46:49 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Sultan Saab) https://belowthefoldpodcast.simplecast.com/episodes/unleashing-ai-in-communications-conversation-with-sultan-saab-kPuTSTh5 Join us as we dive deep into the world of AI and communications with Sultan Saab on the premier advertising and marketing podcast in MENA, Below the Fold. In this engaging episode, we explore the role of AI tools in transforming communication strategies, the importance of prompting, and the future of AI integration in various industries. 

Sultan shares personal anecdotes, demonstrates practical uses of AI, and provides valuable tips for both beginners and seasoned professionals. 

Don't miss out on this comprehensive discussion on AI in communications, creative strategy, and more. Hit follow, leave your feedback, and join the conversation on our social channels!

Join Sultan's Curious Habibis AI community here!

https://chat.whatsapp.com/Dbbqkm6fJuIKti2NECA9Qi

 

Watch the Full Episode and Follow us on Social Media! ↓

 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 

🔗Linktree: https://buff.ly/3VF3s4Q  


 

Timestamps:

00:00 Welcome to the Show

00:49 Introduction to Sultan Saab

01:00 Discussing AI in Communications

03:26 The Importance of Prompting

04:55 Practical AI Applications

18:46 Training AI with Expert Input

25:22 Exploring ChatGPT Threads and Memory

26:50 The Importance of Saving Prompts

28:06 Comparing ChatGPT and Claude

33:32 Using AI for Personal Tasks

40:54 The Future of AI and Humanoids

47:42 Prompt Engineering and Marketplaces

52:19 Conclusion and Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Unleashing AI in Communications: Conversation with Sultan Saab Ibrahim Jabri, Sultan Saab 00:49:05 digital, رقمي, أعمال, تسويق, online marketing, كتب تسويق, ai, الذكاء الاصطناعي, planning, communications, agency, marketing, business, advertising, seo, strategy false full 18 395f8ef2-5c69-4134-ab30-27bebeeee7b1 From Corporate Success To Personal Branding Guru with Seif El Hakim  

Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach.  

 

Discover valuable insights on breaking through the marketing clutter, the significance of creativity and personal development, and the power of mentorship. Seif also shares his experience as an ex-sports professional and the profound impact of martial arts on his career and mindset.  

 

Whether you're an industry veteran or just starting out, this episode offers a wealth of knowledge to elevate your game. Don't forget to follow the channel for more in-depth conversations.

 

 

Timestamps:

00:00 Introduction to Below the Fold

00:50 Guest Introduction: Hakim's Journey

02:46 Marketing Insights and Experiences

06:29 The Power of Creativity in Marketing

11:07 Mentorship and Influences

17:50 The Role of Martial Arts in Success

21:34 Transition to Personal Development

22:12 Cultural Shifts and Personal Development

23:09 Embracing Mentorship and Reading

25:48 The Birth of the Alpha Movement

27:47 Mindset vs. Skillset

30:33 The Importance of Mentorship

33:55 Personal Branding in the Digital Age

38:43 Effective Marketing Strategies

45:17 Final Thoughts and Advice

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 9 Sep 2024 17:54:44 +0000 ibrahimjabri@cosmiklabs.com (Seif ElHakim, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/from-corporate-success-to-personal-branding-guru-with-seif-el-hakim-xuIlmltm  

Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach.  

 

Discover valuable insights on breaking through the marketing clutter, the significance of creativity and personal development, and the power of mentorship. Seif also shares his experience as an ex-sports professional and the profound impact of martial arts on his career and mindset.  

 

Whether you're an industry veteran or just starting out, this episode offers a wealth of knowledge to elevate your game. Don't forget to follow the channel for more in-depth conversations.

 

 

Timestamps:

00:00 Introduction to Below the Fold

00:50 Guest Introduction: Hakim's Journey

02:46 Marketing Insights and Experiences

06:29 The Power of Creativity in Marketing

11:07 Mentorship and Influences

17:50 The Role of Martial Arts in Success

21:34 Transition to Personal Development

22:12 Cultural Shifts and Personal Development

23:09 Embracing Mentorship and Reading

25:48 The Birth of the Alpha Movement

27:47 Mindset vs. Skillset

30:33 The Importance of Mentorship

33:55 Personal Branding in the Digital Age

38:43 Effective Marketing Strategies

45:17 Final Thoughts and Advice

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> From Corporate Success To Personal Branding Guru with Seif El Hakim Seif ElHakim, Ibrahim Jabri 00:51:37 digital, personal branding, cmo, ذكاء اصطناعي, رقمي, أعمال, تسويق, self development, marketing, business, entrepreneur, advertising, strategy, branding false full 17 c66dea3e-d66a-4867-b0fc-8f15c37d195a Unpacking Performance Max: Is it Worth the Hype? with Ryan Fletcher In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets.  

The discussion also covers app marketing, user acquisition, and the importance of understanding machine learning within ad platforms.  

This episode provides valuable insights for both seasoned marketers and newcomers.

Timestamps:

0:00 Intro

00:55 The Skill Gap in Ad Tech

01:56 Challenges with Broad Keywords

03:13 The Evolution of Search Marketing

05:18 Navigating Platform Biases

07:37 Strategies for Small Budgets

11:57 Performance Max Campaigns

15:16 The Role of Machine Learning

17:31 The Importance of Granularity

25:22 CPC Inflation and Market Dynamics

26:58 Automated Bidding and Organic Cannibalization

28:27 Balancing PPC and SEO Strategies

30:25 The Complex World of App Marketing

32:24 Challenges and Innovations in App Campaigns

35:26 The Future of Apps and Super Apps

38:33 Value Exchange and User Data

49:15 The Role of MMPs and Firebase

51:49 Concluding Thoughts and Future Topics

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 2 Sep 2024 14:38:03 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Ryan Fletcher) https://belowthefoldpodcast.simplecast.com/episodes/unpacking-performance-max-is-it-worth-the-hype-with-ryan-fletcher-TrdIh7Fe In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets.  

The discussion also covers app marketing, user acquisition, and the importance of understanding machine learning within ad platforms.  

This episode provides valuable insights for both seasoned marketers and newcomers.

Timestamps:

0:00 Intro

00:55 The Skill Gap in Ad Tech

01:56 Challenges with Broad Keywords

03:13 The Evolution of Search Marketing

05:18 Navigating Platform Biases

07:37 Strategies for Small Budgets

11:57 Performance Max Campaigns

15:16 The Role of Machine Learning

17:31 The Importance of Granularity

25:22 CPC Inflation and Market Dynamics

26:58 Automated Bidding and Organic Cannibalization

28:27 Balancing PPC and SEO Strategies

30:25 The Complex World of App Marketing

32:24 Challenges and Innovations in App Campaigns

35:26 The Future of Apps and Super Apps

38:33 Value Exchange and User Data

49:15 The Role of MMPs and Firebase

51:49 Concluding Thoughts and Future Topics

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Unpacking Performance Max: Is it Worth the Hype? with Ryan Fletcher Ibrahim Jabri, Ryan Fletcher 00:54:18 digital marketing, online marketing, technology, media planning, entrepreneurship, business, entrepreneur, search, advertising, seo, strategy false full 16 cccc754c-2d8d-4ecd-b06c-6b8247c900a1 SEO Masteries Unlocked With James Reynolds Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.

Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks.  

Plus, get exclusive tips on maintaining content freshness and the impact of structured data.

 

Timestamps:

0:00 Introduction

00:55 Meet James: SEO Expert and Agency Owner

04:38 The Evolution of SEO

07:29 Staying Ahead of Google's Algorithm Updates

13:49 Combining SEO with Paid Search

15:41 Content Strategy for SEO

20:28 The Future of Search: Beyond Google

24:45 Generative AI and the Future of SEO

29:52 Google's Struggle with Generative AI

30:27 Generative AI in the Service Industry

31:20 Navigational Intent vs. Generative AI

32:34 Google's Voice-Activated Future

33:54 Topical Authority in SEO

38:01 Structured Data and Schema Markup

43:20 Answer Engine Optimization

48:49 The Role of Backlinks in SEO

55:58 Content Freshness and SEO

01:02:15 Final Thoughts and SEO Sherpa Services

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 26 Aug 2024 15:51:47 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, James Reynolds) https://belowthefoldpodcast.simplecast.com/episodes/seo-masteries-unlocked-with-james-reynolds-haUcHqw_ Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.

Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks.  

Plus, get exclusive tips on maintaining content freshness and the impact of structured data.

 

Timestamps:

0:00 Introduction

00:55 Meet James: SEO Expert and Agency Owner

04:38 The Evolution of SEO

07:29 Staying Ahead of Google's Algorithm Updates

13:49 Combining SEO with Paid Search

15:41 Content Strategy for SEO

20:28 The Future of Search: Beyond Google

24:45 Generative AI and the Future of SEO

29:52 Google's Struggle with Generative AI

30:27 Generative AI in the Service Industry

31:20 Navigational Intent vs. Generative AI

32:34 Google's Voice-Activated Future

33:54 Topical Authority in SEO

38:01 Structured Data and Schema Markup

43:20 Answer Engine Optimization

48:49 The Role of Backlinks in SEO

55:58 Content Freshness and SEO

01:02:15 Final Thoughts and SEO Sherpa Services

 

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> SEO Masteries Unlocked With James Reynolds Ibrahim Jabri, James Reynolds 01:04:19 digital, digital marketing, رقمي, performance, أعمال, تسويق, online marketing, media, الذكاء الاصطناعي, search engine, media planning, marketing, business, entrepreneur, search, seo, online, strategy false full 15 034feaa0-b6de-4d3f-8f2f-9bf9d394b5f1 Community Building Unpacked With Heba Al Nabulsi  

In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.

Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering account technology strategist. Throughout our conversation, she unveils the secrets behind her approach to community building, emphasizing the importance of authenticity, transparency, and purposeful engagement.

We explore how brands can harness the power of community to drive meaningful connections and long-term loyalty. Whether you’re looking to create a vibrant community from scratch or optimize your existing efforts, this episode is packed with actionable insights and innovative engagement techniques that will help you stand out in the crowded digital landscape.

Don't miss this deep dive into community building—a marketing trend that’s set to define the future of brand-consumer relationships.

 

Timestamps:

0:00 Introduction

00:17 Guest Background and Career Journey

01:35 Building and Managing Communities

02:37 Defining Social Media Communities

06:17 Elements of a Strong Community

07:13 Purpose Models for Successful Communities

13:42 Optimizing Community Workflows

20:49 Identifying and Engaging Your Audience

23:24 Embracing Your Unique Purpose

23:46 Creating and Curating Content

26:10 Engagement Techniques for Community Building

29:18 Choosing the Right Platforms and Tools

32:53 Challenges and Strategies for Brands

37:05 The Power of Community Advocacy

43:20 Case Studies and Success Stories

46:10 Final Thoughts and Closing Remarks

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Mon, 19 Aug 2024 13:53:21 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Heba Al Nabulsi) https://belowthefoldpodcast.simplecast.com/episodes/community-building-unpacked-with-heba-al-nabulsi-NYPJZdps  

In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.

Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering account technology strategist. Throughout our conversation, she unveils the secrets behind her approach to community building, emphasizing the importance of authenticity, transparency, and purposeful engagement.

We explore how brands can harness the power of community to drive meaningful connections and long-term loyalty. Whether you’re looking to create a vibrant community from scratch or optimize your existing efforts, this episode is packed with actionable insights and innovative engagement techniques that will help you stand out in the crowded digital landscape.

Don't miss this deep dive into community building—a marketing trend that’s set to define the future of brand-consumer relationships.

 

Timestamps:

0:00 Introduction

00:17 Guest Background and Career Journey

01:35 Building and Managing Communities

02:37 Defining Social Media Communities

06:17 Elements of a Strong Community

07:13 Purpose Models for Successful Communities

13:42 Optimizing Community Workflows

20:49 Identifying and Engaging Your Audience

23:24 Embracing Your Unique Purpose

23:46 Creating and Curating Content

26:10 Engagement Techniques for Community Building

29:18 Choosing the Right Platforms and Tools

32:53 Challenges and Strategies for Brands

37:05 The Power of Community Advocacy

43:20 Case Studies and Success Stories

46:10 Final Thoughts and Closing Remarks

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Community Building Unpacked With Heba Al Nabulsi Ibrahim Jabri, Heba Al Nabulsi 00:49:14 digital, social media, community building, media, planning, agency, marketing, marketing strategy, advertising, online, strategy, branding false full 14 588cba67-a749-4d96-9a23-c0cc9396300e Starting a Social Media Agency in Dubai w/ Laure De Wit Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.  

Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.  

Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences.  

 

 

 

Timestamps:

00:00 Introduction

00:51 Starting a Social Media Agency in Dubai

01:13 Finding Your Niche in Social Media Marketing

04:06 Challenges and Strategies in Social Media Marketing

05:59 Client Acquisition and Relationship Building

12:18 Tools and Equipment for Content Creation

19:50 Engagement and Platform Strategies

24:33 Leveraging Trends for Brand Engagement

24:59 The Power of Humor in Social Media

27:12 TikTok vs. Instagram: Platform Dynamics

28:47 Client Communication and Expectations

30:38 The Challenge of Going Viral

32:09 Strategies for Organic Growth

33:27 The Importance of Trends and Timing

42:44 Tools and Techniques for Content Creation

43:59 Advice for Aspiring Agency Owners

46:04 Final Thoughts and Contact Information

 

Tune in to learn how to turn your passion into a thriving business!

Watch the Full Episode and Follow us on Social Media! ↓

 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 

🔗Linktree: https://buff.ly/3VF3s4Q  

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> Mon, 12 Aug 2024 14:55:46 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Laure De Wit) https://belowthefoldpodcast.simplecast.com/episodes/just-let-laure-do-it-starting-a-social-media-agency-in-dubai-w-laure-de-wit-L_nEY1vd Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.  

Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.  

Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences.  

 

 

 

Timestamps:

00:00 Introduction

00:51 Starting a Social Media Agency in Dubai

01:13 Finding Your Niche in Social Media Marketing

04:06 Challenges and Strategies in Social Media Marketing

05:59 Client Acquisition and Relationship Building

12:18 Tools and Equipment for Content Creation

19:50 Engagement and Platform Strategies

24:33 Leveraging Trends for Brand Engagement

24:59 The Power of Humor in Social Media

27:12 TikTok vs. Instagram: Platform Dynamics

28:47 Client Communication and Expectations

30:38 The Challenge of Going Viral

32:09 Strategies for Organic Growth

33:27 The Importance of Trends and Timing

42:44 Tools and Techniques for Content Creation

43:59 Advice for Aspiring Agency Owners

46:04 Final Thoughts and Contact Information

 

Tune in to learn how to turn your passion into a thriving business!

Watch the Full Episode and Follow us on Social Media! ↓

 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 

🔗Linktree: https://buff.ly/3VF3s4Q  

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Starting a Social Media Agency in Dubai w/ Laure De Wit Ibrahim Jabri, Laure De Wit 00:47:57 Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai. Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content. Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences. Timestamps: 00:00 Introduction 00:51 Starting a Social Media Agency in Dubai 01:13 Finding Your Niche in Social Media Marketing 04:06 Challenges and Strategies in Social Media Marketing 05:59 Client Acquisition and Relationship Building 12:18 Tools and Equipment for Content Creation 19:50 Engagement and Platform Strategies 24:33 Leveraging Trends for Brand Engagement 24:59 The Power of Humor in Social Media 27:12 TikTok vs. Instagram: Platform Dynamics 28:47 Client Communication and Expectations 30:38 The Challenge of Going Viral 32:09 Strategies for Organic Growth 33:27 The Importance of Trends and Timing 42:44 Tools and Techniques for Content Creation 43:59 Advice for Aspiring Agency Owners 46:04 Final Thoughts and Contact Information Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai. Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content. Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences. Timestamps: 00:00 Introduction 00:51 Starting a Social Media Agency in Dubai 01:13 Finding Your Niche in Social Media Marketing 04:06 Challenges and Strategies in Social Media Marketing 05:59 Client Acquisition and Relationship Building 12:18 Tools and Equipment for Content Creation 19:50 Engagement and Platform Strategies 24:33 Leveraging Trends for Brand Engagement 24:59 The Power of Humor in Social Media 27:12 TikTok vs. Instagram: Platform Dynamics 28:47 Client Communication and Expectations 30:38 The Challenge of Going Viral 32:09 Strategies for Organic Growth 33:27 The Importance of Trends and Timing 42:44 Tools and Techniques for Content Creation 43:59 Advice for Aspiring Agency Owners 46:04 Final Thoughts and Contact Information dubai, content creation, content, social media, entrepreneurship, agency, marketing, business, entrepreneur, advertising false full 13 215769f4-9851-496a-a592-8311f64c2561 Decoding the Future of Money w/ Kareem Monem Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas. 

We explore the profound impact of digital transformation on financial services, the future of money through the lens of CBDCs and cryptocurrencies, and the critical importance of financial inclusion and literacy. 

Tune in for an insightful discussion on how technology is reshaping our relationship with money and financial systems.
 

Timestamps:

00:00 Introduction

00:24 Guest Introduction: Kareem Monem's Career Journey

01:07 Early Career in Greece: Assistive Technology

03:11 Transition to the UK: Working with Microsoft

04:25 Move to the Middle East: Joining Publicis Group

04:59 Evolution of Digital Marketing

07:47 Leadership at Digitas

12:18 Defining Money and Its Modern Perception

14:47 Decentralization and Digital Currencies

26:23 Challenges and Opportunities in Banking

32:02 Vodafone's Digital Wallet and SMS Banking

32:37 Building Digital Banking in East Swatini

34:15 Social Banking and Domestic Abuse Support

36:40 Personalized Financial Services and AI

43:06 The Future of Digital Wallets

50:02 Financial Inclusion and Literacy

55:30 The Future of Money: Predictions and Implications

01:06:30 Conclusion and Final Thoughts

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> Mon, 5 Aug 2024 16:43:48 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/decoding-the-future-of-money-w-kareem-monem-K9WhYhwL Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas. 

We explore the profound impact of digital transformation on financial services, the future of money through the lens of CBDCs and cryptocurrencies, and the critical importance of financial inclusion and literacy. 

Tune in for an insightful discussion on how technology is reshaping our relationship with money and financial systems.
 

Timestamps:

00:00 Introduction

00:24 Guest Introduction: Kareem Monem's Career Journey

01:07 Early Career in Greece: Assistive Technology

03:11 Transition to the UK: Working with Microsoft

04:25 Move to the Middle East: Joining Publicis Group

04:59 Evolution of Digital Marketing

07:47 Leadership at Digitas

12:18 Defining Money and Its Modern Perception

14:47 Decentralization and Digital Currencies

26:23 Challenges and Opportunities in Banking

32:02 Vodafone's Digital Wallet and SMS Banking

32:37 Building Digital Banking in East Swatini

34:15 Social Banking and Domestic Abuse Support

36:40 Personalized Financial Services and AI

43:06 The Future of Digital Wallets

50:02 Financial Inclusion and Literacy

55:30 The Future of Money: Predictions and Implications

01:06:30 Conclusion and Final Thoughts

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Decoding the Future of Money w/ Kareem Monem Ibrahim Jabri 01:13:24 future of money, money, digital, digital marketing, online marketing, ai, cbdc, media planning, social, marketing, business, entrepreneur, search, strategy false full 12 45dbecd2-4ad9-40cb-a893-61998e4e0874 Power of Personal Branding: Tips and Insights w/ Kelly Lundbeg Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators. 

This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively. 

Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.

Watch the Full Episode and Follow us on Social Media! ↓

 

Timestamps:

00:00 Introduction

00:42 Kelly's Journey to Personal Branding

01:47 The Evolution of Personal Branding

03:37 Defining Personal Branding

05:51 Key Elements of a Strong Personal Brand

08:48 Tailoring Your Personal Brand Across Platforms

12:44 Starting Your Personal Branding Journey

14:41 Auditing and Enhancing Your Personal Brand

18:33 Success Stories and Strategies

24:33 The Importance of Personal Branding Goals

25:58 The Power of Personal Branding in Business

26:11 Stephen Bartlett's Insight on Personal Branding

27:03 Monetizing Your Personal Brand

27:43 The Role of Employees in Personal Branding

29:11 Staying Relevant in a Fast-Changing Media Landscape

30:11 Content Creation Strategies

32:37 Balancing Authenticity and Content Creation

33:44 Overcoming the Fear of Posting

38:20 Networking and Personal Branding

40:44 Public Speaking and Personal Branding

42:36 Activities to Build Confidence and Personal Branding

45:06 The Importance of Personal Branding Across Industries

46:57 Tools and Resources for Personal Branding

48:10 Kelly Lundberg's Book and Final Thoughts

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 29 Jul 2024 18:14:33 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/power-of-personal-branding-tips-and-insights-w-kelly-lundbeg-Zq4f0bq3 Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators. 

This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively. 

Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.

Watch the Full Episode and Follow us on Social Media! ↓

 

Timestamps:

00:00 Introduction

00:42 Kelly's Journey to Personal Branding

01:47 The Evolution of Personal Branding

03:37 Defining Personal Branding

05:51 Key Elements of a Strong Personal Brand

08:48 Tailoring Your Personal Brand Across Platforms

12:44 Starting Your Personal Branding Journey

14:41 Auditing and Enhancing Your Personal Brand

18:33 Success Stories and Strategies

24:33 The Importance of Personal Branding Goals

25:58 The Power of Personal Branding in Business

26:11 Stephen Bartlett's Insight on Personal Branding

27:03 Monetizing Your Personal Brand

27:43 The Role of Employees in Personal Branding

29:11 Staying Relevant in a Fast-Changing Media Landscape

30:11 Content Creation Strategies

32:37 Balancing Authenticity and Content Creation

33:44 Overcoming the Fear of Posting

38:20 Networking and Personal Branding

40:44 Public Speaking and Personal Branding

42:36 Activities to Build Confidence and Personal Branding

45:06 The Importance of Personal Branding Across Industries

46:57 Tools and Resources for Personal Branding

48:10 Kelly Lundberg's Book and Final Thoughts

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Power of Personal Branding: Tips and Insights w/ Kelly Lundbeg Ibrahim Jabri 00:54:31 personal branding, social media, entrepreneurship, marketing, entrepreneur, advertising false full 11 76db3ddf-1338-425e-b45b-302adf44e1ce SEO Unpacked: Fundamentals, Tools and Best Practices w/ Ghais Tounsi & Joseph Maksoud Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry. 

Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.

 

Timestamps:

00:00 Introduction

00:15 Meet Joe & Ghaith: The SEO Experts

00:35 Joe's Journey in Digital Marketing

01:51 Discussing the Show's Name: Below the Fold

03:47 Defining SEO and Its Importance

05:06 SEO: Page Ranking vs. Website Ranking

06:04 The Value of Quality Traffic in SEO

10:18 SEO Tools and Real-Time Data

13:06 Best Practices and Keyword Trends

14:29 Impact of Google's Algorithm Changes

15:12 On-Page SEO: Keywords, Content, and Meta Tags

19:41 Off-Page SEO: Backlinks and Authority

23:09 Relevance of Backlinks in SEO

24:29 Impact of Social Media on SEO

28:00 Technical SEO Essentials

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 22 Jul 2024 17:05:12 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Ghais Tounsi, Joseph Maksoud) https://belowthefoldpodcast.simplecast.com/episodes/seo-unpacked-fundamentals-tools-and-best-practices-w-ghais-tounsi-joseph-maksoud-oD5CL9xX Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry. 

Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.

 

Timestamps:

00:00 Introduction

00:15 Meet Joe & Ghaith: The SEO Experts

00:35 Joe's Journey in Digital Marketing

01:51 Discussing the Show's Name: Below the Fold

03:47 Defining SEO and Its Importance

05:06 SEO: Page Ranking vs. Website Ranking

06:04 The Value of Quality Traffic in SEO

10:18 SEO Tools and Real-Time Data

13:06 Best Practices and Keyword Trends

14:29 Impact of Google's Algorithm Changes

15:12 On-Page SEO: Keywords, Content, and Meta Tags

19:41 Off-Page SEO: Backlinks and Authority

23:09 Relevance of Backlinks in SEO

24:29 Impact of Social Media on SEO

28:00 Technical SEO Essentials

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> SEO Unpacked: Fundamentals, Tools and Best Practices w/ Ghais Tounsi & Joseph Maksoud Ibrahim Jabri, Ghais Tounsi, Joseph Maksoud 00:52:15 digital, ppc, e-commerce, media, marketing, business, search, advertising, seo, strategy false full 10 2c38bf87-2260-4568-bd98-8500c673c8be A Story On Data: Evolution, Technology and More w/ Mohammad Mortada | Below The Fold In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI. 

Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue. 

Tune in to discover the future of data in marketing!


 

Timestamps:

00:00 Introduction

00:22 Guest Background and Experience

01:09 Understanding the Podcast Title

02:41 Diving into Data: History and Evolution

04:06 The Impact of Social Media on Data

05:22 Challenges in Data Management

07:19 Real-Time Data and Customer Engagement

14:51 Transforming Customer Service with Data

19:36 High Standards in Customer Service

20:53 Technological Adoption and Strategy

21:29 Marketing Technology Landscape

23:22 Barriers to Martech Investment

25:23 Data Integration Challenges

30:19 Agency Roles and Campaign Planning

34:29 CDP vs DMP: A Shift in Mindset

40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs

28:50 Technological Advancements and Future of Identity Graphs

31:43 The Role of Identity Graphs in Marketing

35:54 Challenges and Solutions in Implementing Identity Graphs

41:01 Conclusion and Final Thoughts

 

Watch the Full Episode and Follow us on Social Media! ↓
 

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]]> Mon, 15 Jul 2024 17:31:38 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Mohammad Mortada) https://belowthefoldpodcast.simplecast.com/episodes/a-story-on-data-evolution-technology-and-more-w-mohammad-mortada-below-the-fold-EQgUxkjT In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI. 

Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue. 

Tune in to discover the future of data in marketing!


 

Timestamps:

00:00 Introduction

00:22 Guest Background and Experience

01:09 Understanding the Podcast Title

02:41 Diving into Data: History and Evolution

04:06 The Impact of Social Media on Data

05:22 Challenges in Data Management

07:19 Real-Time Data and Customer Engagement

14:51 Transforming Customer Service with Data

19:36 High Standards in Customer Service

20:53 Technological Adoption and Strategy

21:29 Marketing Technology Landscape

23:22 Barriers to Martech Investment

25:23 Data Integration Challenges

30:19 Agency Roles and Campaign Planning

34:29 CDP vs DMP: A Shift in Mindset

40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs

28:50 Technological Advancements and Future of Identity Graphs

31:43 The Role of Identity Graphs in Marketing

35:54 Challenges and Solutions in Implementing Identity Graphs

41:01 Conclusion and Final Thoughts

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

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]]> A Story On Data: Evolution, Technology and More w/ Mohammad Mortada | Below The Fold Ibrahim Jabri, Mohammad Mortada 00:46:25 digital, data, podcast, technology, media, marketing, business, advertising, online, strategy false full 9 2dc4f0bf-0e90-4601-8c9d-4f15cdc3fc82 Business Transformation: Identity Graphs Unveiled w/ Steven Sidawi | Below The Fold Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies. 

Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.

Timestamps:

00:00 Introduction

00:08 Discussing the Show's Name and Concept

00:47 Guest Introduction and Background

01:10 Early Career and Digital Marketing Journey

01:41 Evolution of Digital Marketing

02:31 Introduction to Identity Graph

02:41 Explaining Digital Identity Graph

05:18 Importance of Identity Graphs in Business

06:57 Building and Utilizing Identity Graphs

15:25 Deterministic vs. Probabilistic Matching

19:15 Turning Probabilistic Data into Deterministic Matches

20:03 Zero Party Data and Validation

20:33 Building Identity Graphs with Location Data

22:36 Adoption and Applications of Identity Graphs

28:50 Technological Advancements and Future of Identity Graphs

31:43 The Role of Identity Graphs in Marketing

35:54 Challenges and Solutions in Implementing Identity Graphs

41:01 Conclusion and Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Mon, 8 Jul 2024 15:39:42 +0000 ibrahimjabri@cosmiklabs.com (Steven Sidawi, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/business-transformation-identify-graphs-unveiled-w-steven-sidawi-below-the-fold-j9aeyWHo Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies. 

Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.

Timestamps:

00:00 Introduction

00:08 Discussing the Show's Name and Concept

00:47 Guest Introduction and Background

01:10 Early Career and Digital Marketing Journey

01:41 Evolution of Digital Marketing

02:31 Introduction to Identity Graph

02:41 Explaining Digital Identity Graph

05:18 Importance of Identity Graphs in Business

06:57 Building and Utilizing Identity Graphs

15:25 Deterministic vs. Probabilistic Matching

19:15 Turning Probabilistic Data into Deterministic Matches

20:03 Zero Party Data and Validation

20:33 Building Identity Graphs with Location Data

22:36 Adoption and Applications of Identity Graphs

28:50 Technological Advancements and Future of Identity Graphs

31:43 The Role of Identity Graphs in Marketing

35:54 Challenges and Solutions in Implementing Identity Graphs

41:01 Conclusion and Final Thoughts

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Business Transformation: Identity Graphs Unveiled w/ Steven Sidawi | Below The Fold Steven Sidawi, Ibrahim Jabri 00:45:51 digital, identity graphs, business strategy, data, marketing technology, data driven marketing, media strategy, online marketing, transformation, marketing, data transformation, identity resolution false full 8 e6d8b386-36f3-40e9-9804-2d3e7baa67ef Neuromarketing Uncovered: Heuristics and Neuroscience in Marketing w/ Nokhez Usama | Below The Fold Podcast In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. 

Our conversation explores the impact of colors, emotions, and sensory triggers on marketing strategies and consumer behavior. We also touch on ethical concerns, cultural differences, and the potential of AI to enhance personalized marketing experiences.

 

Timestamps:

00:00 Introduction and Episode Preview

01:23 Understanding Neuromarketing

06:03 Practical Applications and Examples

11:59 Cultural and Generational Influences

15:33 The Role of Neuromarketing in Branding

23:24 Branding Power: Pepsi vs. Coca Cola

24:35 Ethical Debates: Nudge Theory in Neuromarketing

26:19 Personalization and Consumer Experience

29:51 Behavioral Economics Insights

36:22 AI's Role in Hyper-Personalization

38:04 Regional Perspectives in Neuromarketing



 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Mon, 1 Jul 2024 18:06:11 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Nokhez Usama) https://belowthefoldpodcast.simplecast.com/episodes/neuromarketing-uncovered-behavioral-marketing-and-neuroscience-w-nokhez-usama-below-the-fold-podcast-ze9jfZ1q In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. 

Our conversation explores the impact of colors, emotions, and sensory triggers on marketing strategies and consumer behavior. We also touch on ethical concerns, cultural differences, and the potential of AI to enhance personalized marketing experiences.

 

Timestamps:

00:00 Introduction and Episode Preview

01:23 Understanding Neuromarketing

06:03 Practical Applications and Examples

11:59 Cultural and Generational Influences

15:33 The Role of Neuromarketing in Branding

23:24 Branding Power: Pepsi vs. Coca Cola

24:35 Ethical Debates: Nudge Theory in Neuromarketing

26:19 Personalization and Consumer Experience

29:51 Behavioral Economics Insights

36:22 AI's Role in Hyper-Personalization

38:04 Regional Perspectives in Neuromarketing



 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Neuromarketing Uncovered: Heuristics and Neuroscience in Marketing w/ Nokhez Usama | Below The Fold Podcast Ibrahim Jabri, Nokhez Usama 00:48:51 digital, digital marketing, ecommerce, podcast, online marketing, media, agency, neuroscience, marketing, online media, online retail, advertising false full 7 40b7c23f-c890-4f9e-9d7e-3fa93220c1a0 Unpacking Audio: Landscape, Trends & Insights w/ Claudius Boller | Below The Fold Podcast In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music streaming and podcasts have transformed the industry. 

Claudius also discusses the vibrant podcast ecosystem in the MENA region, the technological tools aiding content creators, and strategies for brands to leverage audio for their campaigns. 

Tune in to gain insights into the future of audio and the endless possibilities it holds.


Timestamps:

00:00 Introduction and Guest Background

00:26 Early Career and Business Ventures

01:14 Transition to Dubai and Universal Music Group

02:09 Joining Spotify and Expanding Markets

03:05 Passion for Audio and Podcasting

06:04 The Evolution of Radio and Audio Advertising

12:06 Impact of Music Streaming Platforms

19:12 Podcast Popularity in the Middle East

20:04 Lowering Barriers to Podcast Creation

21:04 The Organic Growth of Podcasts

22:36 Diverse Podcast Formats and Their Appeal

23:50 Podcasts as a Learning Tool

24:41 Podcasts and Music: A Symbiotic Relationship

26:12 Monetizing Podcasts: New Tools and Strategies

29:14 The Role of Brands in Podcasting

33:53 Advertising and Targeting in Podcasts

41:46 The Future of Podcasting

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 24 Jun 2024 18:21:59 +0000 ibrahimjabri@cosmiklabs.com (Claudius Boller, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/unpacking-audio-landscape-trends-insights-w-claudius-boller-below-the-fold-podcast-5Ve1WadD In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music streaming and podcasts have transformed the industry. 

Claudius also discusses the vibrant podcast ecosystem in the MENA region, the technological tools aiding content creators, and strategies for brands to leverage audio for their campaigns. 

Tune in to gain insights into the future of audio and the endless possibilities it holds.


Timestamps:

00:00 Introduction and Guest Background

00:26 Early Career and Business Ventures

01:14 Transition to Dubai and Universal Music Group

02:09 Joining Spotify and Expanding Markets

03:05 Passion for Audio and Podcasting

06:04 The Evolution of Radio and Audio Advertising

12:06 Impact of Music Streaming Platforms

19:12 Podcast Popularity in the Middle East

20:04 Lowering Barriers to Podcast Creation

21:04 The Organic Growth of Podcasts

22:36 Diverse Podcast Formats and Their Appeal

23:50 Podcasts as a Learning Tool

24:41 Podcasts and Music: A Symbiotic Relationship

26:12 Monetizing Podcasts: New Tools and Strategies

29:14 The Role of Brands in Podcasting

33:53 Advertising and Targeting in Podcasts

41:46 The Future of Podcasting

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Unpacking Audio: Landscape, Trends & Insights w/ Claudius Boller | Below The Fold Podcast Claudius Boller, Ibrahim Jabri 00:42:31 spotify, digital marketing, podcasts, podcasting, online marketing, audio, streaming, marketing, insights, business, entrepreneur, advertising false full 6 1fc216b8-c1c4-41ed-8498-f8030cd41634 Marketing Transformation: Performance, Cloud Computing & More w/ Ryan Fletcher | Below The Fold Podcast In episode five of "Below the Fold," Ryan Fletcher, who oversees digital data and technology for Initiative MENA, joins the show to discuss the current state of performance marketing and data analytics in the region. 

The discussion encompasses several key themes: the dichotomy between waiting for a perfect solution and utilizing iterative data, the application of AI in performance marketing, the challenges and benefits of cloud computing, and the intricacies of automated bidding strategies. 

Additionally, the conversation explores blockchain technology's potential in combating ad fraud and emphasizes the significance of traditional marketing principles amidst the evolution of digital strategies. Real-world examples and case studies are used to illustrate effective optimization strategies and highlight future trends within marketing agencies.


Timestamps:

00:00 Introduction

00:37 Industry Insights on Performance Marketing

03:48 The Role of AI in Data Analytics

07:09 Data-Driven Decision Making

10:24 Challenges with Data Providers in the Region

18:13 Optimization Strategies and AI Transparency

26:38 Agency's Role in Client Solutions

27:20 Challenges with Pmax and Contextual Advertising

29:38 Cross-Channel Integration and Market Mix Modeling

32:04 AI and Data Science in Marketing

33:37 Ideal Tech Stack for Marketing

36:26 Blockchain in Marketing

41:11 Future Trends and Innovations in Marketing

44:46 Epic Performance Marketing Case Study

48:08 The Future of Agencies with AI

50:15 Conclusion and Final Thoughts

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 17 Jun 2024 10:50:22 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Ryan Fletcher) https://belowthefoldpodcast.simplecast.com/episodes/marketing-transformation-performance-cloud-computing-more-w-ryan-fletcher-below-the-fold-podcast-ep5-RZKANA1g In episode five of "Below the Fold," Ryan Fletcher, who oversees digital data and technology for Initiative MENA, joins the show to discuss the current state of performance marketing and data analytics in the region. 

The discussion encompasses several key themes: the dichotomy between waiting for a perfect solution and utilizing iterative data, the application of AI in performance marketing, the challenges and benefits of cloud computing, and the intricacies of automated bidding strategies. 

Additionally, the conversation explores blockchain technology's potential in combating ad fraud and emphasizes the significance of traditional marketing principles amidst the evolution of digital strategies. Real-world examples and case studies are used to illustrate effective optimization strategies and highlight future trends within marketing agencies.


Timestamps:

00:00 Introduction

00:37 Industry Insights on Performance Marketing

03:48 The Role of AI in Data Analytics

07:09 Data-Driven Decision Making

10:24 Challenges with Data Providers in the Region

18:13 Optimization Strategies and AI Transparency

26:38 Agency's Role in Client Solutions

27:20 Challenges with Pmax and Contextual Advertising

29:38 Cross-Channel Integration and Market Mix Modeling

32:04 AI and Data Science in Marketing

33:37 Ideal Tech Stack for Marketing

36:26 Blockchain in Marketing

41:11 Future Trends and Innovations in Marketing

44:46 Epic Performance Marketing Case Study

48:08 The Future of Agencies with AI

50:15 Conclusion and Final Thoughts

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Marketing Transformation: Performance, Cloud Computing & More w/ Ryan Fletcher | Below The Fold Podcast Ibrahim Jabri, Ryan Fletcher 00:50:39 digital, digital marketing, digital transformation, cmo, data, big query, automation, google, online marketing, agency, marketing, cloud, entrepreneur, cloud computing, advertising, online advertising, performance marketing false full 5 8e5f197d-3793-493a-aef1-051e7b71d8f7 Content Marketing: AI, Cultural Relevance & More w/ Emad Doughan & Ksenia Alekseeva In this episode of Below the Fold, we welcome Emad Doughan and Ksenia Alekseeva to discuss the importance of cultural relevance in content marketing within the MENA region.  

Emad shares his journey and insights on challenges like the lack of local representation in content libraries. The guests delve into how AI is transforming content creation and marketing, while emphasizing the need for human elements and cultural accuracy.  

The episode also highlights best practices and successful campaigns in the region, alongside exciting news about Mohtawa's upcoming platform for content creators.



Timestamps:

00:00 Introduction to the Show and Guests

00:10 Emad Duran's Background and Career

00:52 Introduction of Xenia and Her Background

01:25 Discussion on Content and Cultural Relevance

02:53 Challenges in Content Creation and AI's Role

07:56 Importance of Cultural Sensitivities in Marketing

24:04 Best Practices in Content Marketing

29:03 AI in Content Creation and Marketing

39:24 Conclusion and Future Prospects

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 10 Jun 2024 18:32:45 +0000 ibrahimjabri@cosmiklabs.com (Emad Doughan, Ksenia Alekseeva) https://belowthefoldpodcast.simplecast.com/episodes/content-marketing-ai-cultural-relevance-more-w-emad-doughan-ksenia-alekseeva-I8sj21lk In this episode of Below the Fold, we welcome Emad Doughan and Ksenia Alekseeva to discuss the importance of cultural relevance in content marketing within the MENA region.  

Emad shares his journey and insights on challenges like the lack of local representation in content libraries. The guests delve into how AI is transforming content creation and marketing, while emphasizing the need for human elements and cultural accuracy.  

The episode also highlights best practices and successful campaigns in the region, alongside exciting news about Mohtawa's upcoming platform for content creators.



Timestamps:

00:00 Introduction to the Show and Guests

00:10 Emad Duran's Background and Career

00:52 Introduction of Xenia and Her Background

01:25 Discussion on Content and Cultural Relevance

02:53 Challenges in Content Creation and AI's Role

07:56 Importance of Cultural Sensitivities in Marketing

24:04 Best Practices in Content Marketing

29:03 AI in Content Creation and Marketing

39:24 Conclusion and Future Prospects

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Content Marketing: AI, Cultural Relevance & More w/ Emad Doughan & Ksenia Alekseeva Emad Doughan, Ksenia Alekseeva 00:41:14 digital marketing, content, content creator, social media, marketing, influencer, entrepreneur, advertising false full 4 bbf6868a-1a88-4610-a130-942402539486 Understanding Gen Z: Trends, Behaviors, and Marketing Strategies w/ Yara Nassif In the third episode of Below the Fold, Ibrahim Jabri is joined by Yara Nassif, business director at Starcom, to discuss the characteristics and marketing strategies surrounding Gen Z. 

Yara Nassif dives deep into the background of various generations, emphasizing the digital-native nature of Gen Z, their unique traits, preferences for authenticity, inclusivity, and transparency. The discussion highlights the need for brands to personalize at scale, use technological advancements, and understand the importance of social commerce. 

They examine common behaviors, platforms like TikTok, and the significant role influencers play. The episode also covers the evolving digital landscape, how brands can effectively engage with Gen Z, and the important cultural and geographic distinctions within the MENA region.

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

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]]> Tue, 4 Jun 2024 17:47:58 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Yara Nassif) https://belowthefoldpodcast.simplecast.com/episodes/1understanding-gen-z-trends-behaviors-and-marketing-strategies-w-yara-nassif-cqeeeXIz In the third episode of Below the Fold, Ibrahim Jabri is joined by Yara Nassif, business director at Starcom, to discuss the characteristics and marketing strategies surrounding Gen Z. 

Yara Nassif dives deep into the background of various generations, emphasizing the digital-native nature of Gen Z, their unique traits, preferences for authenticity, inclusivity, and transparency. The discussion highlights the need for brands to personalize at scale, use technological advancements, and understand the importance of social commerce. 

They examine common behaviors, platforms like TikTok, and the significant role influencers play. The episode also covers the evolving digital landscape, how brands can effectively engage with Gen Z, and the important cultural and geographic distinctions within the MENA region.

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Understanding Gen Z: Trends, Behaviors, and Marketing Strategies w/ Yara Nassif Ibrahim Jabri, Yara Nassif 00:41:35 brand, digital, digital marketing, consumer, media, media planning, marketing, insights, gen z, advertising, branding false full 3 ef85a10e-6b6b-4cca-98a0-03f11f72609e E-Commerce Trends & Challenges: Insights w/ Jad Sfeir & Zeina Kettaneh This episode of Below the Fold podcast features an engaging discussion on the current state and future of e-commerce. Host Ibrahim Jabri and guest Jad Sfeir, Principal at 6TIUM, along with Zena Kettaneh from Publicis Media, delve into the mainstream adoption of e-commerce in their region, highlighting both advancements and challenges. Including the growth of e-commerce, alternative payment options, and the necessity of significant investments.  

 

They explore the role of subscription models, cash on delivery, and the implications of cookie deprecation on digital marketing strategies.

 

Further, they discuss the integration of AI and other technologies in e-commerce to enhance customer experience and operational efficiency. The episode concludes with a rapid-fire segment comparing various social media platforms in terms of their advertising capabilities and effectiveness for e-commerce.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Wed, 29 May 2024 20:41:55 +0000 ibrahimjabri@cosmiklabs.com (Ibrahim Jabri, Jad Sfeir, Zeina Kettaneh) https://belowthefoldpodcast.simplecast.com/episodes/e-commerce-trends-challenges-insights-w-jad-sfeir-zeina-kettaneh-jAtmlGvP This episode of Below the Fold podcast features an engaging discussion on the current state and future of e-commerce. Host Ibrahim Jabri and guest Jad Sfeir, Principal at 6TIUM, along with Zena Kettaneh from Publicis Media, delve into the mainstream adoption of e-commerce in their region, highlighting both advancements and challenges. Including the growth of e-commerce, alternative payment options, and the necessity of significant investments.  

 

They explore the role of subscription models, cash on delivery, and the implications of cookie deprecation on digital marketing strategies.

 

Further, they discuss the integration of AI and other technologies in e-commerce to enhance customer experience and operational efficiency. The episode concludes with a rapid-fire segment comparing various social media platforms in terms of their advertising capabilities and effectiveness for e-commerce.

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> E-Commerce Trends & Challenges: Insights w/ Jad Sfeir & Zeina Kettaneh Ibrahim Jabri, Jad Sfeir, Zeina Kettaneh 00:42:24 digital, digital marketing, digital advertising, ecommerce, podcast, digital media, ai, marketing, business, ounass, advertising, noon, performance marketing false full 2 0c799a69-0280-4157-8d65-38b0e333b577 Performance Marketing: Mindset, Retail Media, AI and More w/ Elie Milan  

In the premiere episode of Below the Fold, we dive deep into the transformative world of performance marketing. Join us as we explore the vital aspects of mindset and skill sets essential for hiring, the intricate landscape of modern marketing, and the unique challenges faced in the MENA region. 

Our special guest, Elie Milan, Chief Performance Officer at Publicis Media, brings over a decade of expertise in performance marketing. He shares his insights on defining performance marketing, leveraging cutting-edge technologies, and the evolution of social commerce. Elie also provides strategies for thriving in a cookie-less digital environment. This episode is a must-watch for anyone aiming to excel in performance marketing!

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


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]]> Mon, 27 May 2024 14:19:15 +0000 ibrahimjabri@cosmiklabs.com (Elie Milan, Ibrahim Jabri) https://belowthefoldpodcast.simplecast.com/episodes/performance-marketing-mindset-retail-media-ai-and-more-w-elie-milan-below-the-fold-podcast-ep1-pmoZHh6S  

In the premiere episode of Below the Fold, we dive deep into the transformative world of performance marketing. Join us as we explore the vital aspects of mindset and skill sets essential for hiring, the intricate landscape of modern marketing, and the unique challenges faced in the MENA region. 

Our special guest, Elie Milan, Chief Performance Officer at Publicis Media, brings over a decade of expertise in performance marketing. He shares his insights on defining performance marketing, leveraging cutting-edge technologies, and the evolution of social commerce. Elie also provides strategies for thriving in a cookie-less digital environment. This episode is a must-watch for anyone aiming to excel in performance marketing!

 

 

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

 


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Performance Marketing: Mindset, Retail Media, AI and More w/ Elie Milan Elie Milan, Ibrahim Jabri 00:51:36 digital marketing, multi-channel strategies, social media advertising, customer acquisition, advertising technologies, defining performance marketing, customer retention, content marketing, marketing, audience targeting, business, marketing automation, modern marketing, roi (return on investment), mena region strategies false full 1