Christopher shares his critical learnings since university, emphasizing fast learning over prestige. He also discusses the value of core skills learned at university, such as mathematical statistics and scientific methods. These skills are often overlooked but are crucial to long-term success.

William, who has been with Megadeals for one and a half years while studying, shares his insights. He talks about the importance of asking questions, being fearless, and the value of mentorship. He also discusses the differences in corporate culture between large and small companies, highlighting Megadeals' agility and flexibility.

The episode then shifts to "The Bold Move," an initiative led by William to recruit and train students in Megadeals methodologies. William explains how this initiative is a win-win for the company and the students, offering real-world experience and a chance to learn the Megadeal methodologies.

The episode wraps up with Christopher and William emphasizing the importance of integrating marketing and sales and how Megadeals is pioneering in this area.

Whether you're a student, a young professional, or a seasoned leader, this episode is packed with valuable insights you won't want to miss.

ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry. Now that they are colleagues at the ABM company InZynk, they happily joke about how they were once business rivals. 

Erik and Christopher emphasize the importance of teamwork and collaboration between sales and marketing. They know how hard it is to get marketing and sales working together. As an example, the sales and marketing teams can collaborate in determining who, when, and how to target and build messaging, content, and distribution together. We're joined by the host Christopher Engman, author of the Megadeals book, also known as "the father" of the ABM category. 

Stay tuned. 

It all started with listening to a podcast episode on vacation in Mallorca. 

Today Kenny Fogel can title himself a Megadealer and the CEO of HPSolartech. Kenny shares the story of when he, as a salesman, went from small deals selling solar panels on rooftops to orchestrating Megadeals selling solar parks due to the Megadeals philosophy. How did he understand the need to differentiate messaging to investors and landowners? When is the right time to position a brand? This episode opens the door of working on the solar market's ecosystem and the proper messaging architecture. 

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Some of the learnings discussed are linked to Messaging creation, Content production and Martech tactics. 

The three also deliver tips on how sales and marketing may come together as one team. They handle topics like title fights and the importance of following the symptoms to find the root cause. 

You don't want to miss when Christopher expand the definition of a Megadeal. There's a correlation with deal size. However, the deal size is not the trigger when you need to shift from selling to orchestration. Interested to learn what these triggers are? Welcome to tune in!

Among other topics, we also cover how pride kills most sales deals and how to prevent it.

The core of this book is understanding why salespeople are not trained to sell to buyers as humans. We talk about what's important to your buyers and how to help them get it with Andy's 4 pillars of selling in.

Andy gives us insights over his everlong career and the good and the bad trends coming from his over 1000 episodes with interviews with leaders in the sales space.  

Christopher, Bora, and David explain why the traditional growth strategy is imminent to end and why the focus needs to lay on media tactics. It is INEVITABLE that you need to recode how to work with large deals, for everyone who isn't using strong media tactics today. We discuss how you can win bigger and faster by becoming more deal-centric instead of lead-centric at a lower risk and as a result, having the leads coming TO you instead of your marketing team chasing them for you.