https://simplecast.com One More Question One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation 2024 - One More Question en Wed, 18 Mar 2026 15:05:32 +0000 Wed, 18 Mar 2026 15:05:42 +0000 https://one-more-question.simplecast.com One More Question https://image.simplecastcdn.com/images/4c25c464-f6ac-4c06-89ff-5efcf50cbe52/403e6e1d-92a6-4318-893f-8336fcc098d8/3000x3000/louis-simplecastcover-01.jpg?aid=rss_feed https://one-more-question.simplecast.com episodic One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation Nicework, Ross Drakes false https://feeds.simplecast.com/ML7KEoff omq, welovenicework, one more question, nicework, brand building, brand building in web 3, blockchain, branding, crypto, nfts, creative, design, web3 Ross Drakes info@nicework.co.za 263ad38a-6178-455e-a885-9a212232cd4a Paul Watmough-Halim | Finding your superpower In Episode #90, Ross is joined by Paul Watmough-Halim, a brand and business leader known for challenging traditional thinking and building organisations that stand out from the crowd.

Paul’s work is shaped by curiosity, experimentation, and a willingness to approach problems from the edges rather than the centre.

Ross and Paul discuss how outsider perspectives can unlock new ideas, why culture needs to be built intentionally, and how individuals and organisations can turn perceived weaknesses into strengths.

Find show notes and episode highlights at https://nwrk.co/omq-paul-w-h

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 18 Mar 2026 15:05:32 +0000 info@nicework.co.za (Ross Drakes, Nicework, Paul Watmough-Halim) https://nwrk.co/omq-paul-w-h In Episode #90, Ross is joined by Paul Watmough-Halim, a brand and business leader known for challenging traditional thinking and building organisations that stand out from the crowd.

Paul’s work is shaped by curiosity, experimentation, and a willingness to approach problems from the edges rather than the centre.

Ross and Paul discuss how outsider perspectives can unlock new ideas, why culture needs to be built intentionally, and how individuals and organisations can turn perceived weaknesses into strengths.

Find show notes and episode highlights at https://nwrk.co/omq-paul-w-h

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Paul Watmough-Halim | Finding your superpower Ross Drakes, Nicework, Paul Watmough-Halim 00:41:31 Ross and Paul Watmough-Halim, a brand and business leader, discuss how outsider thinking can unlock new perspectives, why culture needs to be built intentionally, and how perceived weaknesses can become powerful competitive advantages. Ross and Paul Watmough-Halim, a brand and business leader, discuss how outsider thinking can unlock new perspectives, why culture needs to be built intentionally, and how perceived weaknesses can become powerful competitive advantages. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 90 5 6c4bac42-b97e-43d1-9d61-ad29893c9103 Rachel Gogel | Growth through an outsider's perspective In Episode #89, Ross is joined by Rachel Gogel, Independent Design Executive and Educator

Rachel Gogel is an independent design executive whose work is informed by her experiences both in-house and agency side. Since founding her solo consultancy in 2020, she's worked as a fractional creative leader, embedding with organisations at an executive level on a part-time basis. Rachel has partnered with global companies such as Airbnb and Dropbox, and women-founded ventures like Chicken & Egg Films and Anew. Before going independent, she built multidisciplinary teams at GQ, The New York Times, Facebook, and Godfrey Dadich Partners. The through-line? Rachel specialises in inflection points, steering strategic change at the intersection of brand, culture, and technology.

Ross and Rachel discuss why fractional leadership works, how an outsider’s perspective inspires creativity, and why making flexible employment decisions supports growth and financial fruitfulness.

Find show notes and episode highlights at https://nwrk.co/omq-rachel.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 5 Jan 2026 12:00:00 +0000 info@nicework.co.za (Rachel Gogel, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/rachel-gogel-growth-through-an-outsiders-perspective-X9gRMLHV In Episode #89, Ross is joined by Rachel Gogel, Independent Design Executive and Educator

Rachel Gogel is an independent design executive whose work is informed by her experiences both in-house and agency side. Since founding her solo consultancy in 2020, she's worked as a fractional creative leader, embedding with organisations at an executive level on a part-time basis. Rachel has partnered with global companies such as Airbnb and Dropbox, and women-founded ventures like Chicken & Egg Films and Anew. Before going independent, she built multidisciplinary teams at GQ, The New York Times, Facebook, and Godfrey Dadich Partners. The through-line? Rachel specialises in inflection points, steering strategic change at the intersection of brand, culture, and technology.

Ross and Rachel discuss why fractional leadership works, how an outsider’s perspective inspires creativity, and why making flexible employment decisions supports growth and financial fruitfulness.

Find show notes and episode highlights at https://nwrk.co/omq-rachel.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Rachel Gogel | Growth through an outsider's perspective Rachel Gogel, Ross Drakes, Nicework 00:51:17 Ross and Rachel Gogel, Independent Design Executive and Educator, discuss why fractional leadership works, how an outsider’s perspective inspires creativity, and why making flexible employment decisions supports growth and financial fruitfulness. Ross and Rachel Gogel, Independent Design Executive and Educator, discuss why fractional leadership works, how an outsider’s perspective inspires creativity, and why making flexible employment decisions supports growth and financial fruitfulness. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 89 5 172359ba-ce94-445b-a6bb-ec5d7b9e0ec0 Michael Wolff | A brand’s job is to give people joy and be useful In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff Olins

Michael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding.

With imagination, empathy, and curiosity at the core of his work, Wolff remains a singular voice in branding, dedicated to revealing the true character of the companies he helps shape.

In this conversation, they explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression.

Find show notes and episode highlights at https://nwrk.co/omq-michaelw.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 7 Oct 2025 10:00:00 +0000 info@nicework.co.za (Michael Wolff, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/michael-wolff-a-brands-job-is-to-give-people-joy-and-be-useful-ck9ktDEl In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff Olins

Michael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding.

With imagination, empathy, and curiosity at the core of his work, Wolff remains a singular voice in branding, dedicated to revealing the true character of the companies he helps shape.

In this conversation, they explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression.

Find show notes and episode highlights at https://nwrk.co/omq-michaelw.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Michael Wolff | A brand’s job is to give people joy and be useful Michael Wolff, Nicework, Ross Drakes 00:45:34 For decades, Michael Wolff has shown that design is not decoration but imagination made real. Today, he stands among the true masters still shaping our industry. As co-founder of Wolff Olins, he redefined what brands could be, creating identities that shaped business and culture alike. In this conversation, Ross Drakes sits down with Michael to explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression. For decades, Michael Wolff has shown that design is not decoration but imagination made real. Today, he stands among the true masters still shaping our industry. As co-founder of Wolff Olins, he redefined what brands could be, creating identities that shaped business and culture alike. In this conversation, Ross Drakes sits down with Michael to explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 88 5 2169cccb-e293-41f5-a36f-f2b22e6d13bd Robert Brunner | Why is mediocrity such an enemy to your success? In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at Ammunition

Robert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He’s a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design consultancy, Pentagram. Under his leadership, his current studio, Ammunition, has developed iconic products for Beats, Lyft, Square, Polaroid, and numerous start-up enterprises.

Ross and Robert discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed.

Find show notes and episode highlights at https://nwrk.co/omq-robert.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 14 Jul 2025 10:00:00 +0000 info@nicework.co.za (Robert Brunner, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/robert-brunner-why-is-mediocrity-such-an-enemy-to-your-success-WDpku5sT In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at Ammunition

Robert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He’s a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design consultancy, Pentagram. Under his leadership, his current studio, Ammunition, has developed iconic products for Beats, Lyft, Square, Polaroid, and numerous start-up enterprises.

Ross and Robert discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed.

Find show notes and episode highlights at https://nwrk.co/omq-robert.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Robert Brunner | Why is mediocrity such an enemy to your success? Robert Brunner, Ross Drakes, Nicework 00:53:18 Ross and Robert Brunner, Founder and Creative Director at Ammunition, discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed. Ross and Robert Brunner, Founder and Creative Director at Ammunition, discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 87 5 058d8df7-03e5-4509-a854-b0edf7dc7eb5 Jay Wilkinson | How will purpose make your business exceptional? In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement.

Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of heart, vision, and real-world insight to conversations about conscious leadership, impact, and legacy. His mission? To help leaders lead from the inside out - Fueling companies that value people, purpose, and possibility.

Ross and Jay discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care.

Find show notes and episode highlights at https://nwrk.co/omq-jay.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 28 May 2025 16:00:00 +0000 info@nicework.co.za (Jay Wilkinson, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/jay-wilkinson-how-will-purpose-make-your-business-exceptional-GiGqqIgm In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement.

Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of heart, vision, and real-world insight to conversations about conscious leadership, impact, and legacy. His mission? To help leaders lead from the inside out - Fueling companies that value people, purpose, and possibility.

Ross and Jay discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care.

Find show notes and episode highlights at https://nwrk.co/omq-jay.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Jay Wilkinson | How will purpose make your business exceptional? Jay Wilkinson, Nicework, Ross Drakes 00:48:36 Ross and Jay Wilkinson, Founder of Do More Good® Movement, discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care. Ross and Jay Wilkinson, Founder of Do More Good® Movement, discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 86 5 c323c413-c1ac-4399-985e-56ffd72dbb84 Paul Worthington | How will a braver brand grow your business? In Episode #85, Ross is joined by Paul Worthington, President of Invencion

Paul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way.

Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs his own little-known strategic branding firm, Invencion, because his family matters more to him than long plane-rides.

Ross and Paul discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decision-makers understand branding and marketing when selecting and resourcing these functions.

Find show notes and episode highlights at https://nwrk.co/omq-paul.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 24 Mar 2025 14:43:40 +0000 info@nicework.co.za (Paul Worthington, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/paul-worthington-how-will-a-braver-brand-grow-your-business-YEw_fumY In Episode #85, Ross is joined by Paul Worthington, President of Invencion

Paul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way.

Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs his own little-known strategic branding firm, Invencion, because his family matters more to him than long plane-rides.

Ross and Paul discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decision-makers understand branding and marketing when selecting and resourcing these functions.

Find show notes and episode highlights at https://nwrk.co/omq-paul.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Paul Worthington | How will a braver brand grow your business? Paul Worthington, Nicework, Ross Drakes 00:51:49 Ross and Paul Worthington, President of Invencion, discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decisionmakers understand branding and marketing when selecting and resourcing these functions. Ross and Paul Worthington, President of Invencion, discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decisionmakers understand branding and marketing when selecting and resourcing these functions. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 85 5 dadd21da-fde0-44bf-a9fc-cc78525b8217 Kevin Swanepoel | What does ‘great’ look like globally? In Episode #84, Ross is joined by Kevin Swanepoel, CEO of The One Club for Creativity.

The One Club for Creativity is the world's foremost non-profit organisation devoted to supporting and celebrating the successes of the global creative community.

Since taking on the role in 2015, after being the organisation's President for more than eight years, Kevin oversaw the merger between The One Club and The Art Directors Club, as well as the expansion of its various education, inclusion and diversity, gender equality and professional development initiatives, both in the United States and around the world.

Ross and Kevin discuss what great looks like globally, how you can use culture to make your work outstanding and how a diverse creative team is a better team and a business multiplier for brands.

Find show notes and episode highlights at https://nwrk.co/omq-kevin.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 27 Jan 2025 10:00:00 +0000 info@nicework.co.za (Kevin Swanepoel, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/kevin-swanepoel-what-does-great-look-like-globally-C5OOjZWj In Episode #84, Ross is joined by Kevin Swanepoel, CEO of The One Club for Creativity.

The One Club for Creativity is the world's foremost non-profit organisation devoted to supporting and celebrating the successes of the global creative community.

Since taking on the role in 2015, after being the organisation's President for more than eight years, Kevin oversaw the merger between The One Club and The Art Directors Club, as well as the expansion of its various education, inclusion and diversity, gender equality and professional development initiatives, both in the United States and around the world.

Ross and Kevin discuss what great looks like globally, how you can use culture to make your work outstanding and how a diverse creative team is a better team and a business multiplier for brands.

Find show notes and episode highlights at https://nwrk.co/omq-kevin.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Kevin Swanepoel | What does ‘great’ look like globally? Kevin Swanepoel, Ross Drakes, Nicework 00:46:03 Ross and Kevin Swanepoel, CEO of The One Club for Creativity, discuss what great looks like globally, how you can use culture to make your work outstanding and how a diverse creative team is a better team and a business multiplier for brands. Ross and Kevin Swanepoel, CEO of The One Club for Creativity, discuss what great looks like globally, how you can use culture to make your work outstanding and how a diverse creative team is a better team and a business multiplier for brands. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand true full 84 5 78f9fddd-8e28-411f-a395-cbc26675b8d3 Jessica Bong-Woon | How to embrace weird to completely stand out In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director.

Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective.

Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.

Find show notes and episode highlights at https://nwrk.co/omq-jessica. 

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 21 Oct 2024 10:00:00 +0000 info@nicework.co.za (Jessica Bong-Woon, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/jessica-bong-woon-how-to-embrace-weird-to-completely-stand-out-X7pkXB_5 In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director.

Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective.

Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.

Find show notes and episode highlights at https://nwrk.co/omq-jessica. 

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Jessica Bong-Woon | How to embrace weird to completely stand out Jessica Bong-Woon, Ross Drakes, Nicework 00:51:48 Ross and Jessica Bong-Woon, Associate Creative Director, discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold. Ross and Jessica Bong-Woon, Associate Creative Director, discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 83 5 79475a2e-b079-45de-bea1-21cec6cf8b77 Armin Vit | How far will you go to stand out? In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration.

Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New.

Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.

Find show notes and episode highlights at https://nwrk.co/omq-armin.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 12 Aug 2024 10:00:00 +0000 info@nicework.co.za (Armin Vit, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/armin-vit-how-far-will-you-go-to-stand-out-QwSibAqa In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration.

Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New.

Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.

Find show notes and episode highlights at https://nwrk.co/omq-armin.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Armin Vit | How far will you go to stand out? Armin Vit, Ross Drakes, Nicework 00:55:16 Ross and Armin Vit, co-founder of UnderConsideration, discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out. Ross and Armin Vit, co-founder of UnderConsideration, discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand true full 82 5 890deafb-1bb8-4702-81e7-272ae40fc58f How to take them from product to community using your brand | Danny Denhard In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.

Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds.

Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.

Find show notes and episode highlights at https://nwrk.co/omq-danny

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 18 Jul 2024 10:00:00 +0000 info@nicework.co.za (Danny Denhard, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/how-to-take-them-from-product-to-community-using-your-brand-danny-denhard-47Upexwu In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.

Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds.

Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.

Find show notes and episode highlights at https://nwrk.co/omq-danny

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> How to take them from product to community using your brand | Danny Denhard Danny Denhard, Nicework, Ross Drakes 00:46:31 Ross and Danny Denhard, Interim Chief Growth Officer and coach, discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days. Ross and Danny Denhard, Interim Chief Growth Officer and coach, discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 81 5 b6b8d4be-09ee-45ce-87fe-c8c282f22f76 How do you build a fresh and timeless brand? | Astrid Stavro In the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio.

Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Designers (ISTD) and a member of Alliance Graphique Internationale (AGI). 

Ross and Astrid discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this.

Find show notes and episode highlights at https://nwrk.co/omq-astrid-stavro

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 27 Jun 2024 10:00:00 +0000 info@nicework.co.za (Astrid Stavro, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/how-do-you-build-a-fresh-and-timeless-brand-astrid-stavro-U1AUj3ky In the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio.

Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Designers (ISTD) and a member of Alliance Graphique Internationale (AGI). 

Ross and Astrid discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this.

Find show notes and episode highlights at https://nwrk.co/omq-astrid-stavro

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]]> How do you build a fresh and timeless brand? | Astrid Stavro Astrid Stavro, Ross Drakes, Nicework 00:46:37 Ross and Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio, discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this. Ross and Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio, discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this. brand strategy, branding, marketing podcast, marketing, branding podcast, strategy, purpose, design, brand building, brand design, build brands people care about, the world doesn’t need another brand false full 80 5 2bb083fd-60b5-4a44-aaf5-c73cb45f3d9c How to stand out by leveraging your values | Jason Naylor In Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author.

Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyota, and Microsoft. He has received global recognition for his work including a Golden Novum Design Award. In 2018, BUMBLE named Jason one of its 100 Most Inspiring New Yorkers.

Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand and the impact colour can have; especially in environments where it’s scarce.

Find show notes and episode highlights at https://nwrk.co/omq-jason

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]]> Tue, 19 Mar 2024 09:00:00 +0000 info@nicework.co.za (Jason Naylor, Project Nice, Shantell Martin, Art Basel, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/how-to-stand-out-by-leveraging-your-values-jason-naylor-r1CVduVK In Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author.

Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyota, and Microsoft. He has received global recognition for his work including a Golden Novum Design Award. In 2018, BUMBLE named Jason one of its 100 Most Inspiring New Yorkers.

Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand and the impact colour can have; especially in environments where it’s scarce.

Find show notes and episode highlights at https://nwrk.co/omq-jason

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> How to stand out by leveraging your values | Jason Naylor Jason Naylor, Project Nice, Shantell Martin, Art Basel, Nicework, Ross Drakes 00:41:44 Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand, and the impact colour can have; especially in environments where it’s scarce. Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand, and the impact colour can have; especially in environments where it’s scarce. brand strategy, artist, art basel, branding, marketing podcast, marketing, branding podcast, strategy, purpose, nfts, design, build web3 brands people care about, jason naylor, brand building, author, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, shantell martin, project nice. disney, blockchain, mural false full 79 4 75f5d22f-9d25-47a2-a363-947998254fb7 How to earn and own more by sharing more | Jakub Rusiecki In Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures.

Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for Social Graph Ventures, a DAO that invests in projects building the technology and apps powering decentralized social networks and communities. 

Ross and Jakub discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, why you should let people AI-replicate and use your identity and much more.

Find show notes and episode highlights at https://nwrk.co/omq-jakub.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 19 Dec 2023 10:00:00 +0000 info@nicework.co.za (Ross Drakes) https://one-more-question.simplecast.com/episodes/earn-and-own-more-by-sharing-more-jakub-rusiecki-r7AgpIWi In Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures.

Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for Social Graph Ventures, a DAO that invests in projects building the technology and apps powering decentralized social networks and communities. 

Ross and Jakub discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, why you should let people AI-replicate and use your identity and much more.

Find show notes and episode highlights at https://nwrk.co/omq-jakub.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> How to earn and own more by sharing more | Jakub Rusiecki Ross Drakes 00:49:15 Ross and Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures, discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, and why you should let people replicate your identity using AI. Ross and Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures, discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, and why you should let people replicate your identity using AI. brand strategy, eric voorhees x sbf podcast - bankless, meta cartel, branding, jakub rusiecki, marketing podcast, daniel allen, the symmetrical dao, marketing, branding podcast, strategy, purpose, nfts, design, booga - man of crypto, aave, lens protocol, partydao, build web3 brands people care about, social graph ventures, 1kx network, brand building, crypto, non-fungible tokens, fungible tokens, brand design, zerion, cryptocurrency, glass protocol, syndicate.io, web3, the world doesn’t need another brand, collectible dao, blockchain, balaji - bankless, seed club false full 78 4 2cf3b804-076e-4309-8993-d27241bd14c3 What will it take for African Artists to be successful in Web3? | Anthony Azekwoh In Episode #77, Ross is joined by Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology.

Anthony uses diverse mediums, such as digital and traditional painting and sculpting, to explore transformation and change in his country. He replicates traditional techniques through digital mediums, producing physical, corporeal manifestations of his work. His art has been seen worldwide, with clients like Facebook and celebrities such as Masego and Adekunle Gold. 

Ross and Anthony discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare.

Find show notes and episode highlights at https://nwrk.co/omq-anthony

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]]> Tue, 5 Sep 2023 08:30:00 +0000 info@nicework.co.za (Anthony Azekwoh, SuperRare, Virtual Reality, VR, Kehinde Wiley, Njideka Akunyili Crosby, El Anatsui, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/african-artists-in-web3-anthony-azekwoh-nmF1RPDJ In Episode #77, Ross is joined by Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology.

Anthony uses diverse mediums, such as digital and traditional painting and sculpting, to explore transformation and change in his country. He replicates traditional techniques through digital mediums, producing physical, corporeal manifestations of his work. His art has been seen worldwide, with clients like Facebook and celebrities such as Masego and Adekunle Gold. 

Ross and Anthony discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare.

Find show notes and episode highlights at https://nwrk.co/omq-anthony

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> What will it take for African Artists to be successful in Web3? | Anthony Azekwoh Anthony Azekwoh, SuperRare, Virtual Reality, VR, Kehinde Wiley, Njideka Akunyili Crosby, El Anatsui, Ross Drakes, Nicework 00:41:21 Ross and Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology, discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare. Ross and Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology, discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare. brand strategy, njideka akunyili crosby, kehinde wiley, branding, marketing podcast, marketing, branding podcast, strategy, vr, superrare, purpose, nicework, nfts, design, build web3 brands people care about, brand building, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, el anatsui, web3, the world doesn’t need another brand, anthony azekwoh, ross drakes, blockchain, virtual reality false full 77 4 b2ab88e1-d84a-4c56-aad1-1abfcd976143 Why are the world's biggest companies turning to abstract visual design? | Matthias Winckelmann In Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio.

Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London.

Ross and Matthias discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future.

Find show notes and episode highlights at https://nwrk.co/omq-matthias

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 22 Aug 2023 09:30:00 +0000 info@nicework.co.za (someform studio, BCG, Nicework, Spike Jonze, Matthias Winckelmann, Ledger, New Tendency, Ross Drakes, H. R. Giger, Rachel is not real, Unreal Engine, Nando Costa) https://one-more-question.simplecast.com/episodes/abstract-visual-design-matthias-winckelmann-4_P7A8XL In Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio.

Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London.

Ross and Matthias discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future.

Find show notes and episode highlights at https://nwrk.co/omq-matthias

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Why are the world's biggest companies turning to abstract visual design? | Matthias Winckelmann someform studio, BCG, Nicework, Spike Jonze, Matthias Winckelmann, Ledger, New Tendency, Ross Drakes, H. R. Giger, Rachel is not real, Unreal Engine, Nando Costa 00:44:49 Ross and Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio, discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future. Ross and Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio, discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future. brand strategy, nando costa, branding, ledger, marketing podcast, someform studio, matthias winckelmann, marketing, branding podcast, rachel is not real, h. r. giger, strategy, purpose, nicework, nfts, design, unreal engine, new tendency, build web3 brands people care about, spike jonze, brand building, bcg, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, abstract, ross drakes, blockchain, abstract design false full 76 4 6f395d37-968a-4930-a3c2-9e0ad35dbd2e Building brands of the future: How Play branded Neuralink and Worldcoin | Casey Martin In Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies.

Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others.

Ross and Casey discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life.

Find show notes and episode highlights at https://nwrk.co/omq-casey

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 29 May 2023 10:00:00 +0000 info@nicework.co.za (Casey Martin, Play, Play San Francisco, Sam Altman, Elon Musk, Worldcoin, Neuralink, Dropbox, Figma, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/building-brands-of-the-future-QJakaQaS In Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies.

Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others.

Ross and Casey discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life.

Find show notes and episode highlights at https://nwrk.co/omq-casey

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Building brands of the future: How Play branded Neuralink and Worldcoin | Casey Martin Casey Martin, Play, Play San Francisco, Sam Altman, Elon Musk, Worldcoin, Neuralink, Dropbox, Figma, Nicework, Ross Drakes 00:47:29 Ross and Casey Martin, Founder and Executive Creative Director of Play, discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life. Ross and Casey Martin, Founder and Executive Creative Director of Play, discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life. brand strategy, play, branding, dropbox, marketing podcast, marketing, branding podcast, strategy, elon musk, purpose, nicework, nfts, design, play san francisco, build web3 brands people care about, sam altman, brand building, crypto, non-fungible tokens, neuralink, fungible tokens, brand design, cryptocurrency, web3, worldcoin, the world doesn’t need another brand, ross drakes, casey martin, figma, blockchain true full 75 4 225fb733-0faf-49ed-aedc-e0b3cd176b56 The Art of generative AI: How to make machines work for you | Lucas Zanotto In Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist, and director.

Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY.

Ross and Lucas discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand.

Find show notes and episode highlights at https://nwrk.co/omq-lucas

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 15 May 2023 10:00:00 +0000 info@nicework.co.za (Lucas Zanotto, Mood Flippers, Haruki Murakami, Murakami, YATATOY, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/art-of-generative-ai-jQRggbAf In Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist, and director.

Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY.

Ross and Lucas discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand.

Find show notes and episode highlights at https://nwrk.co/omq-lucas

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> The Art of generative AI: How to make machines work for you | Lucas Zanotto Lucas Zanotto, Mood Flippers, Haruki Murakami, Murakami, YATATOY, Nicework, Ross Drakes 00:43:31 Ross and Lucas Zanotto, a multi-award-winning designer, artist, and director, discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand. Ross and Lucas Zanotto, a multi-award-winning designer, artist, and director, discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand. brand strategy, mood flippers, branding, marketing podcast, marketing, branding podcast, lucas zanotto, strategy, purpose, nicework, nfts, design, yatatoy, build web3 brands people care about, generative art, brand building, haruki murakami, crypto, ai, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, murakami, ross drakes, blockchain false full 74 4 7afb4e10-94c6-4ac9-8cf3-f572955376e4 Branding Beyond Borders: The Art of Immersive Experiences | Kate Dawkins In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios.

Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others.

Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.

Find show notes and episode highlights at https://nwrk.co/omq-katedawkins

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

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]]> Tue, 2 May 2023 09:45:00 +0000 info@nicework.co.za (Kate Dawkins, Kate Dawkins Studio, Michael Morpugo, Talisker, BBC Studios, Royal British Legion, Edinburgh Military Tattoo, ACDC (Band), The Festival of Remembrance, The Falklands Conflict, Royal Albert Hall, Warhorse, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/the-art-of-immersive-experiences-kate-dawkins-wCRIscVr In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios.

Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others.

Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.

Find show notes and episode highlights at https://nwrk.co/omq-katedawkins

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

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]]> Branding Beyond Borders: The Art of Immersive Experiences | Kate Dawkins Kate Dawkins, Kate Dawkins Studio, Michael Morpugo, Talisker, BBC Studios, Royal British Legion, Edinburgh Military Tattoo, ACDC (Band), The Festival of Remembrance, The Falklands Conflict, Royal Albert Hall, Warhorse, Nicework, Ross Drakes 00:39:30 Ross and Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios, discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work. Ross and Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios, discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work. warhorse, brand strategy, the falklands conflict, acdc (band), branding, kate dawkins studio, royal british legion, marketing podcast, edinburgh military tattoo, marketing, branding podcast, strategy, purpose, nicework, nfts, design, the festival of remembrance, build web3 brands people care about, kate dawkins, brand building, immersive experience, michael morpugo, bbc studios, talisker, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, royal albert hall, ross drakes, blockchain false full 73 4 730809d1-e1a3-4b62-b88a-8aca013c759c Using AI to build the next generation of brands | Nando Costa In Episode #72, Ross is joined by Nando Costa, a seasoned Brazilian-American designer with experience in digital products, branding, and animation production at Microsoft and Google.

At Microsoft, Nando was part of the team that shipped the HoloLens Developer Edition and Windows Mixed Reality. He was at the forefront of a collective effort to evolve the design language for Microsoft 365 experiences across all platforms. And, after a brief stint at Google Design, Nando returned to Microsoft to work on the Microsoft Mesh team, exploring the intersection of traditional UX, immersive experiences, and generative AI.

Ross and Nando discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind.

Find show notes and episode highlights at https://nwrk.co/omq-nando

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 20 Mar 2023 11:39:28 +0000 info@nicework.co.za (Nando Costa, Microsoft, Google, Man Ray, MidJourney, Figma, ChatGPT, Houdini, Bing, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/using-ai-to-build-the-next-generation-of-brands-pc9_3vy1 In Episode #72, Ross is joined by Nando Costa, a seasoned Brazilian-American designer with experience in digital products, branding, and animation production at Microsoft and Google.

At Microsoft, Nando was part of the team that shipped the HoloLens Developer Edition and Windows Mixed Reality. He was at the forefront of a collective effort to evolve the design language for Microsoft 365 experiences across all platforms. And, after a brief stint at Google Design, Nando returned to Microsoft to work on the Microsoft Mesh team, exploring the intersection of traditional UX, immersive experiences, and generative AI.

Ross and Nando discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind.

Find show notes and episode highlights at https://nwrk.co/omq-nando

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

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]]> Using AI to build the next generation of brands | Nando Costa Nando Costa, Microsoft, Google, Man Ray, MidJourney, Figma, ChatGPT, Houdini, Bing, Nicework, Ross Drakes 00:50:31 Ross and Nando Costa discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind. Ross and Nando Costa discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind. houdini, brand strategy, nando costa, midjourney, branding, marketing podcast, chatgpt, google, marketing, branding podcast, strategy, purpose, nicework, nfts, design, bing, build web3 brands people care about, brand building, man ray, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, microsoft, web3, the world doesn’t need another brand, ross drakes, figma, blockchain false full 72 4 f8473f29-5a78-453a-b1a4-ba863baef5b6 Yes, design can accelerate change in the world | Simon Dixon, DixonBaxi In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.

Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. 

Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY.

Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxi

To listen to previous episodes go to https://nwrk.co/omq

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]]> Mon, 6 Mar 2023 09:55:00 +0000 info@nicework.co.za (Simon Dixon, DixonBaxi, AC Milan, Yle, Headspace, Strava, Shepard Fairey, Obama, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/design-wont-change-the-world-simon-dixon-dixonbaxi-fnA12A0y In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.

Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. 

Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY.

Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxi

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

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]]> Yes, design can accelerate change in the world | Simon Dixon, DixonBaxi Simon Dixon, DixonBaxi, AC Milan, Yle, Headspace, Strava, Shepard Fairey, Obama, Ross Drakes, Nicework 00:50:31 Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of understanding why you're doing something, making it meaningful, and then thinking about how technology can help you achieve it. Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of understanding why you're doing something, making it meaningful, and then thinking about how technology can help you achieve it. brand strategy, ac milan, dixonbaxi, yle, branding, marketing podcast, obama, marketing, branding podcast, strategy, purpose, nicework, nfts, design, headspace, build web3 brands people care about, shepard fairey, brand building, simon dixon, crypto, non-fungible tokens, strava, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, ross drakes, blockchain false full 71 4 272178a3-949e-4e1d-a8c1-f00f23cec748 Own your mistakes and build WITH your community | SAFA and Valet Jones, Tally Labs In Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones .

Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow. 

Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community.

Find show notes and episode highlights at https://nwrk.co/omq-tally-labs

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

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]]> Tue, 14 Feb 2023 07:24:56 +0000 info@nicework.co.za (Tally Labs, See Ape Follow Ape, SAFA, Valet Jones, Jenkins the Valet, Azurbala, Jenkins the Mutant, Good Boy, Bored and Dangerous, Azurian, Bored Ape Yacht Club, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/tally-labs-h7SqXnVL In Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones .

Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow. 

Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community.

Find show notes and episode highlights at https://nwrk.co/omq-tally-labs

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Own your mistakes and build WITH your community | SAFA and Valet Jones, Tally Labs Tally Labs, See Ape Follow Ape, SAFA, Valet Jones, Jenkins the Valet, Azurbala, Jenkins the Mutant, Good Boy, Bored and Dangerous, Azurian, Bored Ape Yacht Club, Ross Drakes, Nicework 00:42:03 Ross and the founders of Tally Labs – See Ape Follow Ape and Valet Jones – discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community. Find show notes and episode highlights at https://nwrk.co/omq-tally-labs Ross and the founders of Tally Labs – See Ape Follow Ape and Valet Jones – discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community. Find show notes and episode highlights at https://nwrk.co/omq-tally-labs brand strategy, jenkins the mutant, bored ape yacht club, branding, marketing podcast, marketing, branding podcast, jenkins the valet, strategy, purpose, nfts, design, azurian pfp – what went wrong, good boy, build web3 brands people care about, brand building, crypto, bored and dangerous, non-fungible tokens, fungible tokens, brand design, cryptocurrency, azurbala, web3, the world doesn’t need another brand, blockchain false full 70 4 ca927dc9-0e00-48ac-96a1-b42f76123831 How creators can earn better revenue through DAOs | JP Alanis and Justin Alanis, StoryCo In Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo.

J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity.

Ross and the Alanis brothers discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix.

Find show notes and episode highlights at https://nwrk.co/omq-storyco

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

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]]> Mon, 23 Jan 2023 10:00:00 +0000 info@nicework.co.za (StoryCo, J.P. Alanis, Justin Alanis, Tyler The Creator, The Matrix, Hollywood, MetaCartel Ventures, Seedclub, Jess Sloss, USC, Lionsgate, DAO, Crypto, NFT.NYC, George Lucas, Squid Game, Netflix, War Hammer, Ross Drakes, Nicework, Disney) https://one-more-question.simplecast.com/episodes/storyco-TCld9U3P In Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo.

J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity.

Ross and the Alanis brothers discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix.

Find show notes and episode highlights at https://nwrk.co/omq-storyco

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> How creators can earn better revenue through DAOs | JP Alanis and Justin Alanis, StoryCo StoryCo, J.P. Alanis, Justin Alanis, Tyler The Creator, The Matrix, Hollywood, MetaCartel Ventures, Seedclub, Jess Sloss, USC, Lionsgate, DAO, Crypto, NFT.NYC, George Lucas, Squid Game, Netflix, War Hammer, Ross Drakes, Nicework, Disney 00:53:23 Ross, J.P and Justin Alanis, Co-CEOs of StoryCo, discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix. Ross, J.P and Justin Alanis, Co-CEOs of StoryCo, discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix. justin alanis, hollywood, brand strategy, squid game, netflix, lionsgate, branding, marketing podcast, tyler the creator, marketing, branding podcast, the matrix, strategy, jess sloss, purpose, seedclub, dao, nfts, design, george lucas, j.p. alanis, nft.nyc, usc, disney, war hammer, storyco, build web3 brands people care about, brand building, crypto, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, blockchain, metacartel ventures false full 69 4 60fb2b74-d042-481e-8646-4eef2626aeb1 Is Web3 becoming centralised? | Anthony Di Iorio In Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami.

Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software development company focused on decentralized technologies. He has also recently launched Andiami, a global tech project designed to power a user-controlled internet while complementing & assisting decentralized technologies such as Bitcoin, Ethereum, and others.

Ross and Anthony discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems.

Find show notes and episode highlights at https://nwrk.co/omq-anthony

To listen to previous episodes go to https://nwrk.co/omq 

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 5 Dec 2022 10:01:37 +0000 info@nicework.co.za (Anthony Di Iorio, Decentral Inc, Andiami, AWS, Free Talk Live, Austrian School of Economics, Keynesian School of Economics, 2008 Financial Crisis, Nicework, Ethereum, Vitalik Buterin, Ross Drakes) https://one-more-question.simplecast.com/episodes/is-web3-becoming-centralised-anthony-di-iorio-Q25Q431Q In Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami.

Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software development company focused on decentralized technologies. He has also recently launched Andiami, a global tech project designed to power a user-controlled internet while complementing & assisting decentralized technologies such as Bitcoin, Ethereum, and others.

Ross and Anthony discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems.

Find show notes and episode highlights at https://nwrk.co/omq-anthony

To listen to previous episodes go to https://nwrk.co/omq 

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Is Web3 becoming centralised? | Anthony Di Iorio Anthony Di Iorio, Decentral Inc, Andiami, AWS, Free Talk Live, Austrian School of Economics, Keynesian School of Economics, 2008 Financial Crisis, Nicework, Ethereum, Vitalik Buterin, Ross Drakes 00:57:20 Ross and Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami, discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems. Ross and Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami, discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems. brand strategy, anthony di iorio, branding, marketing podcast, vitalik buterin, marketing, branding podcast, strategy, purpose, nicework, nfts, design, ethereum, keynesian school of economics, andiami, 2008 financial crisis, maximalism, build web3 brands people care about, free talk (podcast), brand building, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, austrian school of economics, empire curve, ross drakes, blockchain, aws, decentral inc false full 68 4 deefacf9-a295-4b3c-bb25-6b11a02e1f77 Building the strongest community in Web3 | Zeneca In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.

He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3.

Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early.

Find show notes and episode highlights at https://nwrk.co/omq-zeneca

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 21 Nov 2022 10:10:19 +0000 info@nicework.co.za (Zeneca, Zenacademy, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/building-the-strongest-community-in-web3-zeneca-NLMYruoI In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.

He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3.

Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early.

Find show notes and episode highlights at https://nwrk.co/omq-zeneca

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Building the strongest community in Web3 | Zeneca Zeneca, Zenacademy, Nicework, Ross Drakes 00:50:40 Ross and Zeneca – web3 and NFT investor, advisor, content creator, and project founder – discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early. Ross and Zeneca – web3 and NFT investor, advisor, content creator, and project founder – discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early. brand strategy, branding, marketing podcast, podcast: zenchats, newsletter: zendaily, marketing, branding podcast, newsletter: zencaps, strategy, zeneca, podcast: two bored apes, purpose, nicework, nfts, design, build web3 brands people care about, brand building, the 333 club, newsletter: letters from a zeneca, crypto, 30 days of nfts, non-fungible tokens, fungible tokens, brand design, cryptocurrency, zenacademy, web3, the world doesn’t need another brand, ross drakes, zenacademy youtube, blockchain false full 67 4 e9e0ea35-0920-4eb4-8e13-b2804b3da6c5 How brands change in Web3 | Jeff Staple In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).

Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.

Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse.

Find show notes and episode highlights at https://nwrk.co/omq-staple

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 7 Nov 2022 09:00:00 +0000 info@nicework.co.za (Jeffrey Ng, Staple, Staple Pigeon, Stapleverse, Lacoste, Polo, Ralph Lauren, Hiroshi Fujiwara, Sarah Andelman, COLETTE, Aaron Levant, Business of Hype, Hypebeast, Ross Drakes, Jeff Staple, Nicework) https://one-more-question.simplecast.com/episodes/how-brands-change-in-web3-jeff-staple-4Js7bIGt In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).

Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.

Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse.

Find show notes and episode highlights at https://nwrk.co/omq-staple

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> How brands change in Web3 | Jeff Staple Jeffrey Ng, Staple, Staple Pigeon, Stapleverse, Lacoste, Polo, Ralph Lauren, Hiroshi Fujiwara, Sarah Andelman, COLETTE, Aaron Levant, Business of Hype, Hypebeast, Ross Drakes, Jeff Staple, Nicework 00:47:58 Ross and Jeff Staple, the founder of REED ART DEPARTMENT discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse. Ross and Jeff Staple, the founder of REED ART DEPARTMENT discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse. brand strategy, jeffrey ng, colette, pigeons dunks, branding, jeff staple, marketing podcast, aaron levant, marketing, branding podcast, polo, strategy, purpose, nicework, nfts, design, hiroshi fujiwara, build web3 brands people care about, nike, og pigeon dunks, brand building, nyc pigeon, crypto, sarah andelman, staple pigeon, ralph lauren, non-fungible tokens, fungible tokens, brand design, cryptocurrency, staple, business of hype, web3, hypebeast, the world doesn’t need another brand, lacoste, ross drakes, stapleverse, blockchain false full 66 4 9e41b509-262c-420e-aa44-25933d744ee2 How the Metaverse will change brands | Teemu Suviala, Reality Labs - Tech at Meta In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.

Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology.

 

Highlights from the conversation

The metaverse will accelerate surrealistic fantasy-shaped ideas

AI tools that are connected to the metaverse will change how we design

It comes down to making sure that [your] core positioning and values are in a great place

Dada and Surrealism were reactions to similar things that we're seeing today

Oddness, surrealism, and escapism are starting to bleed out into popular culture

As reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing

 

More about Teemu Suviala 

Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist.

Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

Find Teemu here: Twitter | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 24 Oct 2022 09:30:00 +0000 info@nicework.co.za (Teemu Suviala, Reality Labs, Meta, Leonora Carrington, Jeff Staple, Bjarke Ingels, Tate Modern, The Met, Venice Biennale, Guggenheim, Peggy Guggenheim, RTFKT, BIG, Surrealism, Dada / Dadaism, Oculus, Ross Drakes, Facebook, Nicework) https://one-more-question.simplecast.com/episodes/how-the-metaverse-will-change-brands-teemu-suviala-WFnwgCXe In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.

Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology.

 

Highlights from the conversation

The metaverse will accelerate surrealistic fantasy-shaped ideas

AI tools that are connected to the metaverse will change how we design

It comes down to making sure that [your] core positioning and values are in a great place

Dada and Surrealism were reactions to similar things that we're seeing today

Oddness, surrealism, and escapism are starting to bleed out into popular culture

As reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing

 

More about Teemu Suviala 

Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist.

Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

Find Teemu here: Twitter | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> How the Metaverse will change brands | Teemu Suviala, Reality Labs - Tech at Meta Teemu Suviala, Reality Labs, Meta, Leonora Carrington, Jeff Staple, Bjarke Ingels, Tate Modern, The Met, Venice Biennale, Guggenheim, Peggy Guggenheim, RTFKT, BIG, Surrealism, Dada / Dadaism, Oculus, Ross Drakes, Facebook, Nicework 00:47:25 Ross and Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta, discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. Teemu also shares what he’s learned by being at the intersection of creativity and technology. Ross and Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta, discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. Teemu also shares what he’s learned by being at the intersection of creativity and technology. brand strategy, reality labs, metaverse, big, surrealism, branding, jeff staple, the met, marketing podcast, marketing, branding podcast, peggy guggenheim, strategy, oculus, purpose, nicework, nfts, design, dada / dadaism, teemu suviala, build web3 brands people care about, meta, venice biennale, brand building, tate modern, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, guggenheim, facebook, ross drakes, bjarke ingels, rtfkt, blockchain, leonora carrington false full 65 4 05abfb8f-13b1-473e-ac04-6562ed4a9e8b Creating 1000 handmade artworks in 1 year | David Gersch, CryptoLeos In Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Ross and David discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and his experiments at the forefront of new technology.

 

Highlights from the conversation

NFTs are a crossroads of new tech [with] internet culture

Fun is very important, especially for NFT

Memes are the medium through which we're able to [share culture] on the internet

Rule book? Throw that out the window. Let's do something different

I definitely believe in NFT because I believe in  the value in digital assets

Leonardo DiCaprio is probably the most memed celebrity of them all

 

More about David Gersch

David Gersch is a world-renowned artist and the creator of the iconic CryptoLeo's NFT collection The Leoverse Metaverse.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Find David here: Twitter | Instagram | CryptoLeos

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 10 Oct 2022 09:00:00 +0000 info@nicework.co.za (David Gersch, CryptoLeos, Leonardo DiCaprio, Beeple, Art Basel, The Art Degen, Bored Ape Yacht Club, Crypto Punks, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/1000-handmade-artworks-cryptoleos-G9DCXlTO In Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Ross and David discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and his experiments at the forefront of new technology.

 

Highlights from the conversation

NFTs are a crossroads of new tech [with] internet culture

Fun is very important, especially for NFT

Memes are the medium through which we're able to [share culture] on the internet

Rule book? Throw that out the window. Let's do something different

I definitely believe in NFT because I believe in  the value in digital assets

Leonardo DiCaprio is probably the most memed celebrity of them all

 

More about David Gersch

David Gersch is a world-renowned artist and the creator of the iconic CryptoLeo's NFT collection The Leoverse Metaverse.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Find David here: Twitter | Instagram | CryptoLeos

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Creating 1000 handmade artworks in 1 year | David Gersch, CryptoLeos David Gersch, CryptoLeos, Leonardo DiCaprio, Beeple, Art Basel, The Art Degen, Bored Ape Yacht Club, Crypto Punks, Nicework, Ross Drakes 00:38:28 Ross and David Gersch, founder of CryptoLeos discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and David’s experiments at the forefront of new technology. Ross and David Gersch, founder of CryptoLeos discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and David’s experiments at the forefront of new technology. brand strategy, beeple, art basel, branding, marketing podcast, david gersch, marketing, branding podcast, strategy, purpose, nicework, nfts, design, the art degen, build web3 brands people care about, leonardo dicaprio, brand building, punks (crypto punks), crypto, non-fungible tokens, cryptoleos, fungible tokens, brand design, cryptocurrency, bored apes (bored ape yacht club), web3, the world doesn’t need another brand, ross drakes, blockchain false full 64 4 b855d5db-0273-466d-b87f-4d952b5fbac9 Runner and Clubhouse Pictures are reimagining how we tell stories in Web3 | Bryce Anderson In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3

 

Highlights from the conversation

A lot of people in Web3 don't realise turning a static image into global IP for entertainment is a huge lift

The Bored Ape brand is really powerful as an image. I would compare it to something like Hello Kitty

The other mark of good world-building is that there's a lot more to do in it, a lot more to explore

I don't want to be the dragon that sits on a pile of IP gold

The potential for the next Marvel or the next Disney exists in Web3

A lot of what inspired us to do this is fan fiction

 

More about Bryce Anderson 

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He then worked in creative development at Warner Bros. before joining Clubhouse Pictures upon its inception in 2015. He has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Find Bryce here: Twitter | LinkedIn

 

Show Notes

People:

Companies and organisations:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 26 Sep 2022 13:14:37 +0000 info@nicework.co.za (Bryce Anderson, Bitcoin, Bored Apes, Hunger Games, Bryan Unkeless, Cedric Nicolas-Troyan, Blaise Hemingway, United Talent Agency, YUGA Labs, Hello Kitty, Nicework, Ross Drakes, runner, omega runner) https://one-more-question.simplecast.com/episodes/runner-and-clubhouse-pictures-are-reimagining-how-we-tell-stories-in-web3-bryce-anderson-_hLMl6k2 In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3

 

Highlights from the conversation

A lot of people in Web3 don't realise turning a static image into global IP for entertainment is a huge lift

The Bored Ape brand is really powerful as an image. I would compare it to something like Hello Kitty

The other mark of good world-building is that there's a lot more to do in it, a lot more to explore

I don't want to be the dragon that sits on a pile of IP gold

The potential for the next Marvel or the next Disney exists in Web3

A lot of what inspired us to do this is fan fiction

 

More about Bryce Anderson 

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He then worked in creative development at Warner Bros. before joining Clubhouse Pictures upon its inception in 2015. He has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Find Bryce here: Twitter | LinkedIn

 

Show Notes

People:

Companies and organisations:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Runner and Clubhouse Pictures are reimagining how we tell stories in Web3 | Bryce Anderson Bryce Anderson, Bitcoin, Bored Apes, Hunger Games, Bryan Unkeless, Cedric Nicolas-Troyan, Blaise Hemingway, United Talent Agency, YUGA Labs, Hello Kitty, Nicework, Ross Drakes, runner, omega runner 00:53:18 Ross and Bryce Anderson discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3. Ross and Bryce Anderson discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3. bryan unkeless, brand strategy, runner, branding, marketing podcast, hello kitty, marketing, branding podcast, marvel, hunger games, yuga labs, bryce anderson, strategy, purpose, nicework, nfts, design, cedric nicolas-troyan, bitcoin, united talent agency, disney, build web3 brands people care about, brand building, omega runner, crypto, bored apes, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, ross drakes, blaise hemingway, blockchain false full 63 4 329b4bdc-aed2-45bb-84cb-b9a165580fac Web3's value is NOT in technology | Jack Butcher, Visualize Value In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.

Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities.

 

Highlights from the conversation

If every product that you make is [based on] your customer's ability to install Metamask, you’re gonna kill your business

One of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a meme

In the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validation

The really difficult thing to do is to get people together that have similar values, interests, and complementary skill sets

A lot of what this technology enables are novel ways of collaborating [and] playing with economics

Your 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution

 

More about Jack Butcher

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value

 

Show Notes

Companies and organisations:

Miscellaneous:

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 12 Sep 2022 10:46:07 +0000 info@nicework.co.za (Jack Butcher, NounsDAO, Opensea, eBay, Cryptopunks, Foundation, Stripe, Metamask, Morning Brew, CC0, Ross Drakes, Nicework, Visualize Value, NFT, NFTs) https://one-more-question.simplecast.com/episodes/web3s-value-is-not-in-technology-jack-butcher-visualize-value-IzfxKGYg In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.

Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities.

 

Highlights from the conversation

If every product that you make is [based on] your customer's ability to install Metamask, you’re gonna kill your business

One of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a meme

In the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validation

The really difficult thing to do is to get people together that have similar values, interests, and complementary skill sets

A lot of what this technology enables are novel ways of collaborating [and] playing with economics

Your 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution

 

More about Jack Butcher

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value

 

Show Notes

Companies and organisations:

Miscellaneous:

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Web3's value is NOT in technology | Jack Butcher, Visualize Value Jack Butcher, NounsDAO, Opensea, eBay, Cryptopunks, Foundation, Stripe, Metamask, Morning Brew, CC0, Ross Drakes, Nicework, Visualize Value, NFT, NFTs 00:50:29 Ross and Jack Butcher discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities. Ross and Jack Butcher discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities. brand strategy, metamask, jack butcher, branding, marketing podcast, cc0, marketing, branding podcast, morning brew, strategy, purpose, nicework, nfts, design, foundation, opensea, ebay, nounsdao, visualize value, stripe, build web3 brands people care about, brand building, crypto, non-fungible tokens, fungible tokens, brand design, cryptopunks, cryptocurrency, web3, the world doesn’t need another brand, ross drakes, blockchain false full 62 4 f8b0eb13-09de-4fbb-9494-ad84401de80b Building a brand by mistake with Repeat Offenders – Gerhard Human Highlights from the conversation

"When I got into PVNKS I quickly realized that I was building a brand, building a world"

"This hub for like-minded people are invested in the project, but they're also invested in you, as an artist"

"Art is something that you do of your own will, not for the sole purpose of selling"

"Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm"

"My sole purpose is making something and seeing if someone enjoys it. If someone enjoys it – that's all they need to get from it"

"Marvel or Dark Horse have got a huge platform to make your idea grow but they'll also take over"

 

More about Gerhard Human 

Gerhard Human is an illustrator, animator and art director based in Cape Town, South Africa. He’s been working in the visual industry since 2001.

His work is strongly inspired by underground comics, skate culture and animation.

He’s done TV commercials for brands like MTV, Adobe, Goodwill and Smirnoff; and his work has been featured online and in print. Apart from commercial work, Gerhard had regular art exhibitions around the world.

Find Gerhard here: Twitter | Website | PVNKS

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 30 Aug 2022 08:34:06 +0000 info@nicework.co.za (Gerhard Human, PVNKS, Repeat Offenders, Dark Horse, NFT, NFTs, Marvel, Ross Drakes, Nicework) https://one-more-question.simplecast.com/episodes/building-a-brand-by-mistake-repeat-offenders-CZia83M6 Highlights from the conversation

"When I got into PVNKS I quickly realized that I was building a brand, building a world"

"This hub for like-minded people are invested in the project, but they're also invested in you, as an artist"

"Art is something that you do of your own will, not for the sole purpose of selling"

"Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm"

"My sole purpose is making something and seeing if someone enjoys it. If someone enjoys it – that's all they need to get from it"

"Marvel or Dark Horse have got a huge platform to make your idea grow but they'll also take over"

 

More about Gerhard Human 

Gerhard Human is an illustrator, animator and art director based in Cape Town, South Africa. He’s been working in the visual industry since 2001.

His work is strongly inspired by underground comics, skate culture and animation.

He’s done TV commercials for brands like MTV, Adobe, Goodwill and Smirnoff; and his work has been featured online and in print. Apart from commercial work, Gerhard had regular art exhibitions around the world.

Find Gerhard here: Twitter | Website | PVNKS

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Building a brand by mistake with Repeat Offenders – Gerhard Human Gerhard Human, PVNKS, Repeat Offenders, Dark Horse, NFT, NFTs, Marvel, Ross Drakes, Nicework 00:43:46 In Episode #61, Ross is joined by Gerhard Human, illustrator, animator, art director, and founder of Repeat Offenders. Gerhard’s been working in the visual industry since 2001. His work is strongly inspired by underground comics, skate culture, and animation. He’s done TV commercials for brands like MTV, Adobe, Goodwill, and Smirnoff, and his work has been featured online and in print. Ross and Gerhard discuss his entry into Web3 and how NFTs have opened a new touch point for fans of his art, expanding his reach globally and making his work more accessible to new audiences. In Episode #61, Ross is joined by Gerhard Human, illustrator, animator, art director, and founder of Repeat Offenders. Gerhard’s been working in the visual industry since 2001. His work is strongly inspired by underground comics, skate culture, and animation. He’s done TV commercials for brands like MTV, Adobe, Goodwill, and Smirnoff, and his work has been featured online and in print. Ross and Gerhard discuss his entry into Web3 and how NFTs have opened a new touch point for fans of his art, expanding his reach globally and making his work more accessible to new audiences. brand strategy, branding, marketing podcast, marketing, branding podcast, marvel, strategy, purpose, nicework, nfts, design, dark horse, gerhard human, build web3 brands people care about, brand building, crypto, repeat offenders, non-fungible tokens, fungible tokens, pvnks, brand design, cryptocurrency, web3, the world doesn’t need another brand, ross drakes, blockchain false full 61 4 782c6187-6cf2-4b59-b2cb-58c99ea8c4c6 Rethinking DAOs and changing the way Hollywood operates | Kenny Miller, StudioDAO Highlights from the conversation

  • It still takes a creative person at the center to say – this is what it is, this is what it isn't
  • We don't need to make a hundred million dollars on a movie. We just need for that to be a great experience for people in the DAO
  • It's gonna be the most dangerous audience in the world. They're gonna green light [+ have rights to] their content
  • Films could become more like startups + having equity in those startups could be beneficial for actors
  • It's a film studio owned by the filmmakers and the fans
  • When you join a DAO, there's often a lot of weight that goes with it

More about Kenny Miller

Kenny Miller is a creative and entrepreneurial leader focused on developing media brands that target emerging spaces in digital media.

This path has led to iconic work for culture-defining brands such as Apple, Disney, Nickelodeon, Noggin, MTV, The Walking Dead, Netflix, and the New York Knicks. His work has connected deeply with users of all ages worldwide. Kenny’s work has covered every aspect of the business-- production, marketing, distribution, and importantly revenue, which have been completely refashioned by the never-ending digital transformation of media.

From the launch of Quicktime to video games, social networks, user-generated content, streaming media, dynamic ad models, and now NFTs, Kenny’s focus has always been on engaging audiences with emerging technologies and platforms.

Now that crypto and the token economy have opened up a frontier where creators and fans can coordinate to independently produce content and franchises, Kenny is developing a token-driven funding and distribution platform called StudioDao to accelerate the ability of filmmakers and fans to innovate in financing and collaborative ownership structures.

Find Kenny here: Twitter | LinkedIn | Discord | StudioDao 

 

Show Notes

Companies and organisations:

Miscellaneous:

  • Get Out (Jordan Peele Film)
  • KYC (Know Your Customer)

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 15 Aug 2022 09:00:00 +0000 info@nicework.co.za (Kenny Miller, Studio Dao, MTV, Nickelodeon, Viacom, RobinHood, SharkDAO, Nouns, Get Out, Jordan Peele, KYC, Know Your Customer, MCU, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/rethinking-daos-studiodao-r_fKP6lk Highlights from the conversation

  • It still takes a creative person at the center to say – this is what it is, this is what it isn't
  • We don't need to make a hundred million dollars on a movie. We just need for that to be a great experience for people in the DAO
  • It's gonna be the most dangerous audience in the world. They're gonna green light [+ have rights to] their content
  • Films could become more like startups + having equity in those startups could be beneficial for actors
  • It's a film studio owned by the filmmakers and the fans
  • When you join a DAO, there's often a lot of weight that goes with it

More about Kenny Miller

Kenny Miller is a creative and entrepreneurial leader focused on developing media brands that target emerging spaces in digital media.

This path has led to iconic work for culture-defining brands such as Apple, Disney, Nickelodeon, Noggin, MTV, The Walking Dead, Netflix, and the New York Knicks. His work has connected deeply with users of all ages worldwide. Kenny’s work has covered every aspect of the business-- production, marketing, distribution, and importantly revenue, which have been completely refashioned by the never-ending digital transformation of media.

From the launch of Quicktime to video games, social networks, user-generated content, streaming media, dynamic ad models, and now NFTs, Kenny’s focus has always been on engaging audiences with emerging technologies and platforms.

Now that crypto and the token economy have opened up a frontier where creators and fans can coordinate to independently produce content and franchises, Kenny is developing a token-driven funding and distribution platform called StudioDao to accelerate the ability of filmmakers and fans to innovate in financing and collaborative ownership structures.

Find Kenny here: Twitter | LinkedIn | Discord | StudioDao 

 

Show Notes

Companies and organisations:

Miscellaneous:

  • Get Out (Jordan Peele Film)
  • KYC (Know Your Customer)

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Rethinking DAOs and changing the way Hollywood operates | Kenny Miller, StudioDAO Kenny Miller, Studio Dao, MTV, Nickelodeon, Viacom, RobinHood, SharkDAO, Nouns, Get Out, Jordan Peele, KYC, Know Your Customer, MCU, Nicework, Ross Drakes 00:57:31 In Episode #60, Ross is joined by Kenny Miller, founder of StudioDao, and a creative and entrepreneurial leader focused on developing media brands that target emerging spaces in digital media. Kenny’s path has led to iconic work for culture-defining brands such as Apple, Disney, Nickelodeon, Noggin, MTV, The Walking Dead, Netflix, and the New York Knicks. His work has connected profoundly with users of all ages worldwide. Kenny’s work has covered every aspect of the business-- production, marketing, distribution, and importantly revenue, which have been completely refashioned by the never-ending digital transformation of media. Ross and Kenny discuss how StudioDAO is rethinking DAO structures as we know them, and how community finance and consumption rights will change how movies are being made. In Episode #60, Ross is joined by Kenny Miller, founder of StudioDao, and a creative and entrepreneurial leader focused on developing media brands that target emerging spaces in digital media. Kenny’s path has led to iconic work for culture-defining brands such as Apple, Disney, Nickelodeon, Noggin, MTV, The Walking Dead, Netflix, and the New York Knicks. His work has connected profoundly with users of all ages worldwide. Kenny’s work has covered every aspect of the business-- production, marketing, distribution, and importantly revenue, which have been completely refashioned by the never-ending digital transformation of media. Ross and Kenny discuss how StudioDAO is rethinking DAO structures as we know them, and how community finance and consumption rights will change how movies are being made. brand strategy, nouns, know your customer, studio dao, decentralized autonomous organization, branding, sharkdao, marketing podcast, kenny miller, decentralised autonomous organisation, marketing, branding podcast, strategy, purpose, nicework, dao, nfts, robinhood, design, get out, jordan peele, build web3 brands people care about, brand building, nickelodeon, crypto, mtv, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, ross drakes, mcu, blockchain, viacom, kyc false full 60 4 d8d37e3d-4e6a-4b69-8270-3a442cba7fa8 Why brands, designers, and creators need to get into Web3 NOW | Josh Rosenthal Highlights from the conversation

  • You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
  • Your cost of failure is small. And the only way to get asymmetric gains is to participate early
  • You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets
  • Now, the value is in the community, the content, the brand, the association
  • Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination
  • It gives you greater specificity to do product design. It gives you immediate market feedback

 

More about Josh Rosenthal

Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. A guest lecturer at Harvard, Hopkins, and MIT, as well as a keynote speaker at crypto conferences and regular guest on crypto media, Josh explores how communities are using decentralized technology to reshape our world in what has become known as a Crypto Renaissance.

Half a millennium ago, communities adopted two new decentralized technologies to recreate their world. An explosive ledger-based financial technology powered the creation of a new proto-capitalism, while an incendiary permissionless print-based protocol communicated revolutionary ideas generating new markets for media. Early adopters parlayed their gains into a cataclysmic form of techno-art to recast their supernatural cosmology, the nature of vocation in an emerging world, and their roles therein. 

Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family, and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 1 Aug 2022 08:59:44 +0000 info@nicework.co.za (Joshua Rosenthal, Josh Rosenthal, 6ixth Event, Narwhal Ventures, Medici, Cozomo de Medici, Medici Family, FAANG, Uniswap, SushiSwap, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/get-into-web3-now-josh-rosenthal-VyZwX48x Highlights from the conversation

  • You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
  • Your cost of failure is small. And the only way to get asymmetric gains is to participate early
  • You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets
  • Now, the value is in the community, the content, the brand, the association
  • Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination
  • It gives you greater specificity to do product design. It gives you immediate market feedback

 

More about Josh Rosenthal

Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. A guest lecturer at Harvard, Hopkins, and MIT, as well as a keynote speaker at crypto conferences and regular guest on crypto media, Josh explores how communities are using decentralized technology to reshape our world in what has become known as a Crypto Renaissance.

Half a millennium ago, communities adopted two new decentralized technologies to recreate their world. An explosive ledger-based financial technology powered the creation of a new proto-capitalism, while an incendiary permissionless print-based protocol communicated revolutionary ideas generating new markets for media. Early adopters parlayed their gains into a cataclysmic form of techno-art to recast their supernatural cosmology, the nature of vocation in an emerging world, and their roles therein. 

Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family, and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Why brands, designers, and creators need to get into Web3 NOW | Josh Rosenthal Joshua Rosenthal, Josh Rosenthal, 6ixth Event, Narwhal Ventures, Medici, Cozomo de Medici, Medici Family, FAANG, Uniswap, SushiSwap, Nicework, Ross Drakes 00:52:07 In Episode #59, Ross is joined by Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. He is also a guest lecturer at Harvard, Hopkins, and MIT. Josh breaks down the Crypto Renaissance, explains why designers and creators should jump into Web3 NOW, and how Web3 will change product development, brands, and marketing. In Episode #59, Ross is joined by Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. He is also a guest lecturer at Harvard, Hopkins, and MIT. Josh breaks down the Crypto Renaissance, explains why designers and creators should jump into Web3 NOW, and how Web3 will change product development, brands, and marketing. uniswap, brand strategy, faang, branding, marketing podcast, sushiswap, marketing, branding podcast, tam, strategy, 6ixth event, purpose, nicework, dao, nfts, design, cozomo de medici, build web3 brands people care about, bill gates and david letterman, brand building, medici, crypto renaissance, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, narwhal ventures, web3, joshua rosenthal, the world doesn’t need another brand, josh rosenthal, ross drakes, blockchain, medici family false full 59 4 02af58fa-7c82-4075-b6fa-b910e3ab08b6 How Web3 can benefit from Web2 thinking – Lubo Smid Highlights from the conversation

  • For the majority of the people right now, there is just not a fast way to enter the tokenised world
  • It doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardless
  • Projects are getting a lot of traction for no reason – just because of the hype
  • We are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this point
  • It's a wild west, but I think that the companies that are diving in early are going to benefit in the long run
  • Once the hype dies, what's left is the experience that people have with your product or game

 

More about Lubo Smid 

Lubo Smid is the co-founder & CEO of STRV, a boutique software design and engineering team behind building digital products for some of the hottest startups and brands that value high quality and over a decade-long experience of building and launching great apps to the market. He is a Czech Forbes 30 under 30 and a startup-minded entrepreneur who is extremely passionate about cutting-edge technology and the latest trends.

The majority of Lubo's focus these days is dedicated to STRV Labs. A portfolio of products that STRV incubates and operates on its own. It all started with a duo of dating applications for the LGBT community, Cosmic Latte, investment in soccer mobile game Live Penalty, breathwork application Float, and now two projects in web3 space. One NFT game is called Scavenger Land, and STRV's latest project is focused on the seamless entrance to the tokenized world for the end consumer.

Lubo splits his time between Prague, where most of the STRV team is located, and Los Angeles, as he would put it, where the most exciting things are happening. When he is not hosting one of numerous STRV events for the community, he enjoys cycling and skiing. In these activities, just like in his professional ones, Lubo aims to push his boundaries to the next level.

Find Lubo Smid here: Twitter | Instagram | LinkedIn | Website

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 18 Jul 2022 09:10:55 +0000 info@nicework.co.za (Lubo Smid, Gary Vaynerchuk, Ledger, STRV, Y Combinator, VeeFriends, Scavenger Land, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/how-web3-can-benefit-from-web2-thinking-lubo-smid-wPbySyvL Highlights from the conversation

  • For the majority of the people right now, there is just not a fast way to enter the tokenised world
  • It doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardless
  • Projects are getting a lot of traction for no reason – just because of the hype
  • We are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this point
  • It's a wild west, but I think that the companies that are diving in early are going to benefit in the long run
  • Once the hype dies, what's left is the experience that people have with your product or game

 

More about Lubo Smid 

Lubo Smid is the co-founder & CEO of STRV, a boutique software design and engineering team behind building digital products for some of the hottest startups and brands that value high quality and over a decade-long experience of building and launching great apps to the market. He is a Czech Forbes 30 under 30 and a startup-minded entrepreneur who is extremely passionate about cutting-edge technology and the latest trends.

The majority of Lubo's focus these days is dedicated to STRV Labs. A portfolio of products that STRV incubates and operates on its own. It all started with a duo of dating applications for the LGBT community, Cosmic Latte, investment in soccer mobile game Live Penalty, breathwork application Float, and now two projects in web3 space. One NFT game is called Scavenger Land, and STRV's latest project is focused on the seamless entrance to the tokenized world for the end consumer.

Lubo splits his time between Prague, where most of the STRV team is located, and Los Angeles, as he would put it, where the most exciting things are happening. When he is not hosting one of numerous STRV events for the community, he enjoys cycling and skiing. In these activities, just like in his professional ones, Lubo aims to push his boundaries to the next level.

Find Lubo Smid here: Twitter | Instagram | LinkedIn | Website

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> How Web3 can benefit from Web2 thinking – Lubo Smid Lubo Smid, Gary Vaynerchuk, Ledger, STRV, Y Combinator, VeeFriends, Scavenger Land, Nicework, Ross Drakes 00:42:10 In Episode #58, Ross is joined by Lubo Smid, co-founder, and CEO of STRV. Lubo Smid is a startup-minded entrepreneur passionate about cutting-edge technology and adventure. In 2016, Forbes Czech magazine listed Lubo as one of 30 most important entrepreneurial personalities under 30. His company STRV – a software design and engineering company focusing on mobile and website applications – is in the top 1% of global B2B companies. Ross and Lubo discuss the obstacles in Web3 and how brands can make it easier for people to enter this space – starting with better user experience (UX). In Episode #58, Ross is joined by Lubo Smid, co-founder, and CEO of STRV. Lubo Smid is a startup-minded entrepreneur passionate about cutting-edge technology and adventure. In 2016, Forbes Czech magazine listed Lubo as one of 30 most important entrepreneurial personalities under 30. His company STRV – a software design and engineering company focusing on mobile and website applications – is in the top 1% of global B2B companies. Ross and Lubo discuss the obstacles in Web3 and how brands can make it easier for people to enter this space – starting with better user experience (UX). brand strategy, branding, ledger, marketing podcast, marketing, branding podcast, strategy, purpose, nicework, nfts, design, build web3 brands people care about, gary vaynerchuk, brand building, strv, veefriends, crypto, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, lubo smid, y combinator, ross drakes, blockchain, scavenger land false full 58 4 b571519a-2e4c-4383-a17d-1237a26fa059 How Huxley pushed against NFT trends and won – Ben Mauro Highlights from the conversation:

A graphic novel [is] one of the few ways a single creator can create the entire product

You go to a meeting and they're just like "Cool art, kid – but what does this look like as a movie?"

Once NFTs + Web3 happened. It was just like, well, maybe this is a more interesting way to launch a product?

You can't one-to-one sell a product like you would in Web2, you have to create some kind of interesting gamification

I feel like a lot of stuff in Web3 is reverse – "Here's some art. Maybe I'll make a product, if you give me money"

Everyone was treating it like a Kickstarter. And I was treating it more like sales distribution

 

More about Ben Mauro

World builder. Character creator. Storyteller. Ben Mauro’s work has made a powerful impact on the gaming world, as senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. Ben has been crafting the characters, weaponry, machinery and gamescapes that have made these franchises house-hold names for two decades. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley.

Find Ben here: Twitter | Instagram | Website

Find HUXLEY here: Website | Twitter | Discord | Opensea

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

How you can help

  1. Review the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 22 Jun 2022 09:56:16 +0000 info@nicework.co.za (Ross Drakes, Nicework, Ben Mauro, Huxley, Web3, Sava Zivkovic, Yuga Labs, Respawn Entertainment, Dark Horse Comics, Fortnite, DC Comics, Mandalorian) https://one-more-question.simplecast.com/episodes/how-huxley-pushed-against-nft-trends-and-won-ben-mauro-gy_8pc52 Highlights from the conversation:

A graphic novel [is] one of the few ways a single creator can create the entire product

You go to a meeting and they're just like "Cool art, kid – but what does this look like as a movie?"

Once NFTs + Web3 happened. It was just like, well, maybe this is a more interesting way to launch a product?

You can't one-to-one sell a product like you would in Web2, you have to create some kind of interesting gamification

I feel like a lot of stuff in Web3 is reverse – "Here's some art. Maybe I'll make a product, if you give me money"

Everyone was treating it like a Kickstarter. And I was treating it more like sales distribution

 

More about Ben Mauro

World builder. Character creator. Storyteller. Ben Mauro’s work has made a powerful impact on the gaming world, as senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. Ben has been crafting the characters, weaponry, machinery and gamescapes that have made these franchises house-hold names for two decades. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley.

Find Ben here: Twitter | Instagram | Website

Find HUXLEY here: Website | Twitter | Discord | Opensea

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

How you can help

  1. Review the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> How Huxley pushed against NFT trends and won – Ben Mauro Ross Drakes, Nicework, Ben Mauro, Huxley, Web3, Sava Zivkovic, Yuga Labs, Respawn Entertainment, Dark Horse Comics, Fortnite, DC Comics, Mandalorian 00:42:42 In the first episode of season 04, Ross is joined by Ben Mauro, creator of HUXLEY. Ben Mauro’s work has made a powerful impact on the gaming world, as a senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley. Ross and Ben discuss how HUXLEY has rebelled against NFT trends – using them as a sales channel instead of a fundraising platform and taking their time to craft the world of HUXLEY – and why Ben chose to launch his ideas in Web3 instead of traditional media. In the first episode of season 04, Ross is joined by Ben Mauro, creator of HUXLEY. Ben Mauro’s work has made a powerful impact on the gaming world, as a senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley. Ross and Ben discuss how HUXLEY has rebelled against NFT trends – using them as a sales channel instead of a fundraising platform and taking their time to craft the world of HUXLEY – and why Ben chose to launch his ideas in Web3 instead of traditional media. brand strategy, huxley, respawn entertainment, ben mauro, branding, marketing podcast, marketing, branding podcast, yuga labs, strategy, purpose, nicework, nfts, design, build web3 brands people care about, brand building, mandalorian, dark horse comics, dc comics, sava zivkovic, crypto, fortnite, non-fungible tokens, fungible tokens, brand design, cryptocurrency, web3, the world doesn’t need another brand, ross drakes, blockchain false full 57 4 a7919fcf-00ca-49fc-9439-bcd82681c245 Luke Woodhouse: How to build a brand using one idea Highlights from the conversation

  • The concept is the most important thing, because that's really what paints a picture in people's heads
  • We're always asking how can we exaggerate that idea? How can we make it really, really clear with every element?
  • If you filter yourself, you run the risk of blending in with everyone else
  • If you can use storytelling to bring those ideas to life in people's minds, then you don't need to convince them because they'll inherently understand it
  • We look for people who are ambitious and naturally want to create brave work. We also, um, create an environment where it's okay to put your neck out and try different things
  • Really being a cheerleader – giving people that boost and telling them that their work is really good

 

More about Luke Woodhouse 

Luke Woodhouse is Creative Director at Ragged Edge, a branding agency for changemakers.

After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be.

Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Brands like Wise, East London Liquor Co, Papier, Reveal, and Mindful Chef.

From their London studio for clients around the world, the agency uses brand to solve complex, critical problems. Transforming businesses from the inside out with brave, conceptual thinking across strategy, creative, and implementation.

 

Follow Ragged Edge on Instagram, Twitter, LinkedIn or visit their website

Find Luke here: LinkedIn | Instagram | Twitter

 

Show Notes

People

Companies and organisations

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is to ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 30 May 2022 10:45:44 +0000 info@nicework.co.za (Ross Drakes, Nicework, Luke Woodhouse, Ragged Edge, David Ormondroyd, Bulb, Reveal, Circa5000, Who gives a crap, IDEO) https://one-more-question.simplecast.com/episodes/luke-woodhouse-build-a-brand-using-one-idea-Qbq5DL6O Highlights from the conversation

  • The concept is the most important thing, because that's really what paints a picture in people's heads
  • We're always asking how can we exaggerate that idea? How can we make it really, really clear with every element?
  • If you filter yourself, you run the risk of blending in with everyone else
  • If you can use storytelling to bring those ideas to life in people's minds, then you don't need to convince them because they'll inherently understand it
  • We look for people who are ambitious and naturally want to create brave work. We also, um, create an environment where it's okay to put your neck out and try different things
  • Really being a cheerleader – giving people that boost and telling them that their work is really good

 

More about Luke Woodhouse 

Luke Woodhouse is Creative Director at Ragged Edge, a branding agency for changemakers.

After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be.

Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Brands like Wise, East London Liquor Co, Papier, Reveal, and Mindful Chef.

From their London studio for clients around the world, the agency uses brand to solve complex, critical problems. Transforming businesses from the inside out with brave, conceptual thinking across strategy, creative, and implementation.

 

Follow Ragged Edge on Instagram, Twitter, LinkedIn or visit their website

Find Luke here: LinkedIn | Instagram | Twitter

 

Show Notes

People

Companies and organisations

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is to ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Luke Woodhouse: How to build a brand using one idea Ross Drakes, Nicework, Luke Woodhouse, Ragged Edge, David Ormondroyd, Bulb, Reveal, Circa5000, Who gives a crap, IDEO 00:36:16 In Episode #56, Ross is joined by Luke Woodhouse, Creative Director at Ragged Edge. After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be. Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Ross and Luke discuss how to build a brand on a single idea, using story to build your brand, and how to build creative confidence. In Episode #56, Ross is joined by Luke Woodhouse, Creative Director at Ragged Edge. After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be. Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Ross and Luke discuss how to build a brand on a single idea, using story to build your brand, and how to build creative confidence. brand strategy, bulb, toilet paper, company purpose, david ormondroyd, branding, build better brands, marketing podcast, ragged edge, marketing, branding podcast, ideo, purpose, nicework, design, circa5000, idea, story, creative director, brand building, designer, brand story, design podcast, purpose podcast, who gives a crap, make them care, luke woodhouse, ross drakes, brand impact, reveal false full 56 3 cd80b061-4700-4000-b361-af6c946c69d4 Michael Bierut: Should we be sceptical of brands? Highlights from the conversation

  • My lack of conviction about branding may be [because] everything is being presented as a brand nowadays
  • Branding was this shorthand for authority
  • Designers are taught form follows function. What really makes design contribute to culture are those 'other things' that come into play
  • Brands provide visual and experiential cues that help us work through a complicated environment
  • My [interest] in the subject matter has a direct relationship to how good the work for it is
  • Everything is being presented as a brand nowadays

 

More about Michael Bierut

Michael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he’s worked for 32 years and counting. Along the way, he was elected to the Alliance Graphique Internationale (1989), to the Art Directors Club Hall of Fame (2003), and was awarded the profession’s highest honor, the AIGA Medal (2006). In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. He’s been a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management.

Michael writes frequently about design, is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design, and co-founder of Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business. His books include 79 Short Essays on Design (2007), How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world (2015) and Now You See It and Other Essays on Design (2018). He is still married to the first girl he ever kissed and has three children and two grandchildren.

Find Michael here: LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 4 Apr 2022 09:44:50 +0000 info@nicework.co.za (Ross Drakes, Nicework, Michael Bierut, Pentagram, Massimo Vignelli, John Berg, Columbia Records, New York Public Library, Brooklyn Academy of Music, Letraset, Zelensky, Putin) https://one-more-question.simplecast.com/episodes/michael-bierut-should-we-be-sceptical-wLcz2u2g Highlights from the conversation

  • My lack of conviction about branding may be [because] everything is being presented as a brand nowadays
  • Branding was this shorthand for authority
  • Designers are taught form follows function. What really makes design contribute to culture are those 'other things' that come into play
  • Brands provide visual and experiential cues that help us work through a complicated environment
  • My [interest] in the subject matter has a direct relationship to how good the work for it is
  • Everything is being presented as a brand nowadays

 

More about Michael Bierut

Michael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he’s worked for 32 years and counting. Along the way, he was elected to the Alliance Graphique Internationale (1989), to the Art Directors Club Hall of Fame (2003), and was awarded the profession’s highest honor, the AIGA Medal (2006). In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. He’s been a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management.

Michael writes frequently about design, is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design, and co-founder of Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business. His books include 79 Short Essays on Design (2007), How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world (2015) and Now You See It and Other Essays on Design (2018). He is still married to the first girl he ever kissed and has three children and two grandchildren.

Find Michael here: LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Michael Bierut: Should we be sceptical of brands? Ross Drakes, Nicework, Michael Bierut, Pentagram, Massimo Vignelli, John Berg, Columbia Records, New York Public Library, Brooklyn Academy of Music, Letraset, Zelensky, Putin 00:49:25 In Episode #55, Ross is joined by Michael Bierut, Partner at Pentagram, author, and a senior critic at the Yale School of Art. Michael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he’s worked for 32 years and counting. Ross and Michael discuss why he’s become sceptical of brands and, conversely, how they can be valuable in our everyday lives. In Episode #55, Ross is joined by Michael Bierut, Partner at Pentagram, author, and a senior critic at the Yale School of Art. Michael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he’s worked for 32 years and counting. Ross and Michael discuss why he’s become sceptical of brands and, conversely, how they can be valuable in our everyday lives. brand strategy, company purpose, branding, build better brands, marketing podcast, zelensky, marketing, pentagram, branding podcast, brooklyn academy of music, purpose, nicework, new york public library, design, putin, michael bierut, letraset, columbia records, brand building, designer, design podcast, purpose podcast, massimo vignelli, make them care, john berg, ross drakes, brand impact false full 55 3 340a4076-dfd7-4e72-9380-ab3cc2fbe01e Jessie McGuire: What are the limits of branding? Highlights from the conversation

  • We have to be doing work that is going to change the world around us
  • The boundaries of branding are absolutely limitless. What's not limitless are designers
  • As designers, we cannot continue to think about the planet as a completely replenishable resource
  • We have the opportunity to show what we support through what we buy
  • At the end of the day, maybe you just are selling chocolate. You don't have to make it be about some larger societal issue
  • If we're saying that the design industry needs to change, we have to start making those moves ourselves

 

More about Jessie McGuire

Jessie McGuire is the Managing Director at brand design studio ThoughtMatter. She leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.

Her work spans projects for clients like Kimberly-Clark, P&G, and Colgate Palmolive. Jessie has played a role in raising awareness for socially progressive causes such as March for Our Lives, Girls Write Now and The Joyful Heart Foundation, and supports community-minded efforts for The New-York Historical Society, Downtown Staten Island, and The Center for Arts Education

Find Jessie here: LinkedIn | Instagram

 

Show Notes

Companies and organisations:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 7 Mar 2022 09:43:08 +0000 info@nicework.co.za (Ross Drakes, Nicework, Jessie McGuire, ThoughtMatter, Robinhood, Reddit, SVA, School of Visual Arts) https://one-more-question.simplecast.com/episodes/jessie-mcguire-the-limits-of-branding-r8JCR40C Highlights from the conversation

  • We have to be doing work that is going to change the world around us
  • The boundaries of branding are absolutely limitless. What's not limitless are designers
  • As designers, we cannot continue to think about the planet as a completely replenishable resource
  • We have the opportunity to show what we support through what we buy
  • At the end of the day, maybe you just are selling chocolate. You don't have to make it be about some larger societal issue
  • If we're saying that the design industry needs to change, we have to start making those moves ourselves

 

More about Jessie McGuire

Jessie McGuire is the Managing Director at brand design studio ThoughtMatter. She leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.

Her work spans projects for clients like Kimberly-Clark, P&G, and Colgate Palmolive. Jessie has played a role in raising awareness for socially progressive causes such as March for Our Lives, Girls Write Now and The Joyful Heart Foundation, and supports community-minded efforts for The New-York Historical Society, Downtown Staten Island, and The Center for Arts Education

Find Jessie here: LinkedIn | Instagram

 

Show Notes

Companies and organisations:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Jessie McGuire: What are the limits of branding? Ross Drakes, Nicework, Jessie McGuire, ThoughtMatter, Robinhood, Reddit, SVA, School of Visual Arts 00:49:28 In Episode #54, Ross is joined by Jessie McGuire, Managing Director at brand design studio ThoughtMatter. Jessie leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits. Ross and Jessie discuss the limits of branding, how designers should be thinking about their work, and why not all brands need to be ‘conscious’. In Episode #54, Ross is joined by Jessie McGuire, Managing Director at brand design studio ThoughtMatter. Jessie leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits. Ross and Jessie discuss the limits of branding, how designers should be thinking about their work, and why not all brands need to be ‘conscious’. brand strategy, company purpose, branding, build better brands, marketing podcast, jessie mcguire, marketing, branding podcast, purpose, nicework, robinhood, design, sva, conscious brands, brand building, designer, design podcast, school of visual arts, purpose podcast, make them care, thoughtmatter, ross drakes, brand impact, reddit, responsibility of designers false full 54 3 19c81b4e-f85b-4609-89e6-eead3867c016 Liza Enebeis: How Studio Dumbar creates brands that are Pure, Simple, + Powerful Highlights from the conversation

  • One thing with simplicity is to not confuse it with minimalism. Simplicity is about focus and really defining your purpose
  • If you don't come together as a collective, sometimes you'll never be seen
  • Purity is really important. It's where we try to get to the essence of a brand
  • Great design doesn't mean good results. It's really the power of everyone together
  • Motion really brings the work to life
  • Even then the smallest move can really define the personality of a brand

 

More about Liza 

Liza is Partner and Creative Director at Studio Dumbar.

Studio Dumbar (part of Dept) is an award-winning international agency with a Dutch heritage, specialising in visual branding and motion. Liza is directly involved with all main projects such as the visual identity for Amsterdam Sinfonietta, Mauritshuis, the Royal Picture Gallery, the brand refresh of the van Gogh Museum, and she is a co-initiator of Demo - Design in Motion Festival.

She is an MA Design graduate from the Royal College of Art, London. Before joining Studio Dumbar she worked for Pentagram London for several years.

Liza is a co-founder and the host of Typeradio.org, the podcast station on type and design. In 2018, she was elected as a member of the prestigious design association, AGI – Alliance Graphique Internationale. And in 2021 she became a member of the Board of D&AD – the Design and Advertising Association in the UK.

Find Liza here: LinkedIn | Instagram | Website

 

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 18 Jan 2022 08:43:06 +0000 info@nicework.co.za (Ross Drakes, Nicework, Liza Enebeis, Studio Dumbar, Tom Dorresteijn, NS, Dutch Railways, The Netherlands, Pentagram, Royal College of Art, Typeradio, Typeradio.org, AGI, Alliance Graphique Internationale, D&AD, The Design and Advertising Association) https://one-more-question.simplecast.com/episodes/liza-enebeis-how-studio-dumbar-creates-brands-that-are-pure-simple-powerful-8ymx3MQv Highlights from the conversation

  • One thing with simplicity is to not confuse it with minimalism. Simplicity is about focus and really defining your purpose
  • If you don't come together as a collective, sometimes you'll never be seen
  • Purity is really important. It's where we try to get to the essence of a brand
  • Great design doesn't mean good results. It's really the power of everyone together
  • Motion really brings the work to life
  • Even then the smallest move can really define the personality of a brand

 

More about Liza 

Liza is Partner and Creative Director at Studio Dumbar.

Studio Dumbar (part of Dept) is an award-winning international agency with a Dutch heritage, specialising in visual branding and motion. Liza is directly involved with all main projects such as the visual identity for Amsterdam Sinfonietta, Mauritshuis, the Royal Picture Gallery, the brand refresh of the van Gogh Museum, and she is a co-initiator of Demo - Design in Motion Festival.

She is an MA Design graduate from the Royal College of Art, London. Before joining Studio Dumbar she worked for Pentagram London for several years.

Liza is a co-founder and the host of Typeradio.org, the podcast station on type and design. In 2018, she was elected as a member of the prestigious design association, AGI – Alliance Graphique Internationale. And in 2021 she became a member of the Board of D&AD – the Design and Advertising Association in the UK.

Find Liza here: LinkedIn | Instagram | Website

 

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People:

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How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Liza Enebeis: How Studio Dumbar creates brands that are Pure, Simple, + Powerful Ross Drakes, Nicework, Liza Enebeis, Studio Dumbar, Tom Dorresteijn, NS, Dutch Railways, The Netherlands, Pentagram, Royal College of Art, Typeradio, Typeradio.org, AGI, Alliance Graphique Internationale, D&AD, The Design and Advertising Association 00:48:57 In Episode #53, Ross is joined by Liza Enebeis, Partner and Creative Director at Studio Dumbar. Liza holds an MA Design from the Royal College of Art. She is a co-initiator of Demo – the Design in Motion Festival – and co-founder and host of Typeradio.org, the podcast station on type and design. In 2018, she was elected as a member of AGI, and, in 2021, she became a member of the Board of D&AD Ross and Liza discuss Studio Dumbar’s philosophy of Pure, Simple, and Powerful, and motion as the next frontier in brand building, defining a brand's personality. In Episode #53, Ross is joined by Liza Enebeis, Partner and Creative Director at Studio Dumbar. Liza holds an MA Design from the Royal College of Art. She is a co-initiator of Demo – the Design in Motion Festival – and co-founder and host of Typeradio.org, the podcast station on type and design. In 2018, she was elected as a member of AGI, and, in 2021, she became a member of the Board of D&AD Ross and Liza discuss Studio Dumbar’s philosophy of Pure, Simple, and Powerful, and motion as the next frontier in brand building, defining a brand's personality. brand strategy, alliance graphique internationale, agi, company purpose, branding, build better brands, marketing podcast, studio dumbar, marketing, pentagram, branding podcast, the design and advertising association, ns, d&ad, purpose, nicework, design, typeradio, tom dorresteijn, brand building, designer, design podcast, purpose podcast, dutch railways, typeradio.org, royal college of art, liza enebeis, make them care, ross drakes, the netherlands, brand impact false full 53 3 3d875dce-fa2f-4e81-9743-7f134e336d38 Rasmus Wängelin: Spotify – Global campaigns with local nuance (+ the story of Spotify Wrapped) Highlights from the conversation

  • I think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through the share card
  • Start with guiding principles – What does your brand stand for? What are you trying to do? How does that come to life?
  • That's part of the magic of Wrapped – you release it to the world and then it just kind of takes its own life.
  • We have this lens where we don't really talk about Spotify. We don't say ‘we're great, we have millions of songs’. We tell stories, and majority of the stories we tell are through the lens of what's happening
  • The brand is always, in one way or another, echoing the sentiment of the company and its founders
  • Simple, graphic, colorful became three fundamentally important words that we could apply to all of the design work we were doing

 

More about Rasmus Wängelin 

Originally from Sweden, Rasmus is a New York based designer & director currently working as Global Head of Brand Design at Spotify. In his role at Spotify, Rasmus leads a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC).

Prior to Spotify Rasmus spent 8 years at R/GA leading design-teams across clients like Nike, Samsung and Google.

His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD and more. Rasmus has taught classes at Hyper-Island, School of Visual Arts, Columbia University and was a design jury for 2018 The One Show.

Find Rasmus here:

Website | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help:

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 1 Dec 2021 08:05:22 +0000 info@nicework.co.za (Ross Drakes, Nicework, Rasmus Wangelin, Alex Bodman, Alex Tanguay, Ben Crick, Brian Collins, COLLINS, Spotify) https://one-more-question.simplecast.com/episodes/rasmus-wangelin-spotify-global-campaigns-with-local-nuance-the-story-of-spotify-wrapped-XOlup5Xl Highlights from the conversation

  • I think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through the share card
  • Start with guiding principles – What does your brand stand for? What are you trying to do? How does that come to life?
  • That's part of the magic of Wrapped – you release it to the world and then it just kind of takes its own life.
  • We have this lens where we don't really talk about Spotify. We don't say ‘we're great, we have millions of songs’. We tell stories, and majority of the stories we tell are through the lens of what's happening
  • The brand is always, in one way or another, echoing the sentiment of the company and its founders
  • Simple, graphic, colorful became three fundamentally important words that we could apply to all of the design work we were doing

 

More about Rasmus Wängelin 

Originally from Sweden, Rasmus is a New York based designer & director currently working as Global Head of Brand Design at Spotify. In his role at Spotify, Rasmus leads a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC).

Prior to Spotify Rasmus spent 8 years at R/GA leading design-teams across clients like Nike, Samsung and Google.

His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD and more. Rasmus has taught classes at Hyper-Island, School of Visual Arts, Columbia University and was a design jury for 2018 The One Show.

Find Rasmus here:

Website | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How you can help:

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Rasmus Wängelin: Spotify – Global campaigns with local nuance (+ the story of Spotify Wrapped) Ross Drakes, Nicework, Rasmus Wangelin, Alex Bodman, Alex Tanguay, Ben Crick, Brian Collins, COLLINS, Spotify 00:47:48 Rasmus Wängelin, Spotify's Global Head of Brand Design, joins Ross in Episode #52. In his role at Spotify, Rasmus leads a team of designers, art directors, and design directors to spearhead Spotify’s brand and marketing design initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC). His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD, and more. Ross and Rasmus discuss the continued success of Wrapped, how Spotify delivers nuanced campaigns at scale, and how they've avoided falling into the product-first trap to balance both brand and product needs. Rasmus Wängelin, Spotify's Global Head of Brand Design, joins Ross in Episode #52. In his role at Spotify, Rasmus leads a team of designers, art directors, and design directors to spearhead Spotify’s brand and marketing design initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC). His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD, and more. Ross and Rasmus discuss the continued success of Wrapped, how Spotify delivers nuanced campaigns at scale, and how they've avoided falling into the product-first trap to balance both brand and product needs. brand strategy, company purpose, branding, build better brands, marketing podcast, marketing, branding podcast, spotify, ben crick, purpose, nicework, design, brian collins, one more question, brand building, alex bodman, designer, design podcast, purpose podcast, rasmus wangelin, spotify wrapped, one more question podcast, spotify wrapped 2021, make them care, collins, ross drakes, brand impact, alex tanguay false full 52 3 1a7f4a0b-b16b-43f0-8432-727dfebaecb9 Stuart Watson: The Premier League rebrand + what's wrong with the design industry Highlights from the conversation:

  • Then you become a trusted advisor or partner who has got their back rather than a gun for hire
  • When we, as an industry, get it right we add unbelievable value to the bottom line of a business
  • I definitely think there's gotta be a smarter way to be compensated for the work that we do
  • But the minute something's asked for free, then they have all the power and we’re subservient to them. It's not healthy
  • I don't think anyone feels that pitching is valid or valuable or adds anything
  • Great work, in my opinion, comes from trust. And that trust comes from relationships

 

More about Stuart Watson

Stuart Watson is a graphic designer based in London. He started his career as the first junior designer ever hired by Wolff Olins. Whilst there he co-created the brand for ‘Oi’ – Brazil’s fastest ever start-up to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards. In 2003 he left to join venturethree where he became a Partner aged 27 and went on to create brands for Sky, The Times, Little Chef, and King; who's IPO valued them at US$7.08 billion. In 2015, Stuart joined Design Studio as ECD, winning the pitch to rebrand Premier League. A year later, fed up with being an employee, Stuart quit, finding himself unemployed and unemployable. He started Nomad with Terry Stephens in 2016 with a maxed-out Amex card as funding. Their first project was the rebrand of Sky Sports, followed by The FA Women’s Super League, a refresh of the Premier League, and the 2018 Cannes Lions event branding. 

Nomad now has a roster of Mass Fantastic clients including Premier League, Disney, BT, Sky, The FA, Natural History Museum and Rolls Royce. We are also proud sponsors of Hackney Laces, a community supported and run football club for girls who want to play football and learn new skills, on and off the pitch.

Stuart has had articles published in Fast Company, Muse by Clio, Campaign Magazine, Tortoise, Design Week, and Creative Review, and has been a D&AD judge, and Chair of AGDA, Australia in 2015. He's also a visiting lecturer at Nottingham Trent University. His awards include: Transform Awards Gold, 2019 – The FA Women's Football D&AD In Book, 2012 – Little Chef Creative Review, Best in Book, 2012 – Little Chef Brand New Awards, 2012 – Little Chef Transform Awards Gold, 2012 – Little Chef Transform Awards Silver, 2012 – Little Chef D&AD Silver, 2010 – The Times D&AD in Book, 2006 – Sky DBA Grand Prix, 2003 – Oi Guinness World Records, 2003 - Oi

Find Stuart here: Website | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 8 Nov 2021 09:00:00 +0000 info@nicework.co.za (Ross Drakes, Nicework, Stuart Watson, Nomad, Wolf Ollins, venturethree, Design Studio, Premier League, Oi, Sky, Disney, Natural History Museum, Pentagram, Marina Willer) https://one-more-question.simplecast.com/episodes/stuart-watson-the-premier-league-rebrand-whats-wrong-with-the-design-industry-dfjRsW70 Highlights from the conversation:

  • Then you become a trusted advisor or partner who has got their back rather than a gun for hire
  • When we, as an industry, get it right we add unbelievable value to the bottom line of a business
  • I definitely think there's gotta be a smarter way to be compensated for the work that we do
  • But the minute something's asked for free, then they have all the power and we’re subservient to them. It's not healthy
  • I don't think anyone feels that pitching is valid or valuable or adds anything
  • Great work, in my opinion, comes from trust. And that trust comes from relationships

 

More about Stuart Watson

Stuart Watson is a graphic designer based in London. He started his career as the first junior designer ever hired by Wolff Olins. Whilst there he co-created the brand for ‘Oi’ – Brazil’s fastest ever start-up to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards. In 2003 he left to join venturethree where he became a Partner aged 27 and went on to create brands for Sky, The Times, Little Chef, and King; who's IPO valued them at US$7.08 billion. In 2015, Stuart joined Design Studio as ECD, winning the pitch to rebrand Premier League. A year later, fed up with being an employee, Stuart quit, finding himself unemployed and unemployable. He started Nomad with Terry Stephens in 2016 with a maxed-out Amex card as funding. Their first project was the rebrand of Sky Sports, followed by The FA Women’s Super League, a refresh of the Premier League, and the 2018 Cannes Lions event branding. 

Nomad now has a roster of Mass Fantastic clients including Premier League, Disney, BT, Sky, The FA, Natural History Museum and Rolls Royce. We are also proud sponsors of Hackney Laces, a community supported and run football club for girls who want to play football and learn new skills, on and off the pitch.

Stuart has had articles published in Fast Company, Muse by Clio, Campaign Magazine, Tortoise, Design Week, and Creative Review, and has been a D&AD judge, and Chair of AGDA, Australia in 2015. He's also a visiting lecturer at Nottingham Trent University. His awards include: Transform Awards Gold, 2019 – The FA Women's Football D&AD In Book, 2012 – Little Chef Creative Review, Best in Book, 2012 – Little Chef Brand New Awards, 2012 – Little Chef Transform Awards Gold, 2012 – Little Chef Transform Awards Silver, 2012 – Little Chef D&AD Silver, 2010 – The Times D&AD in Book, 2006 – Sky DBA Grand Prix, 2003 – Oi Guinness World Records, 2003 - Oi

Find Stuart here: Website | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Stuart Watson: The Premier League rebrand + what's wrong with the design industry Ross Drakes, Nicework, Stuart Watson, Nomad, Wolf Ollins, venturethree, Design Studio, Premier League, Oi, Sky, Disney, Natural History Museum, Pentagram, Marina Willer 00:47:46 In episode #51, Ross is joined by Stuart Watson, Founder & Partner of Nomad. Stuart started his career as the first junior designer ever hired by Wolff Olins. He moved to venturethree where he became a Partner at 27, and later, Design Studio as an ECD where he played an integral part in rebranding the Premier League. In 2016, Stuart started his own Studio, Nomad, with Terry Stephens. Nomad’s clients include Premier League, Disney, BT, Sky, The FA, Natural History Museum, and Rolls Royce. Ross and Stuart discuss why we need to find a better remuneration model in the design industry, our addiction to branding, and a new method of collaborating to win and create better work. In episode #51, Ross is joined by Stuart Watson, Founder & Partner of Nomad. Stuart started his career as the first junior designer ever hired by Wolff Olins. He moved to venturethree where he became a Partner at 27, and later, Design Studio as an ECD where he played an integral part in rebranding the Premier League. In 2016, Stuart started his own Studio, Nomad, with Terry Stephens. Nomad’s clients include Premier League, Disney, BT, Sky, The FA, Natural History Museum, and Rolls Royce. Ross and Stuart discuss why we need to find a better remuneration model in the design industry, our addiction to branding, and a new method of collaborating to win and create better work. premier league, brand strategy, sky, company purpose, branding, build better brands, marketing podcast, women’s football, stuart watson, marina willer, ecd, marketing, pentagram, branding podcast, purpose, nicework, design, natural history museum, nomad, disney, rolls royce, design studio, creative director, wolf ollins, brand building, women’s soccer league, designer, design podcast, purpose podcast, venturethree, make them care, oi, ross drakes, premier league rebrand, brand impact false full 51 3 9a434100-ff35-46e1-90f2-0d00c26d9dd7 Natasha Jen: People vs. Design – how to ensure great brands survive handover Highlights from the conversation:

  • Since it's a living organism, a brand can behave really well if it's managed well. But it can also misbehave. There's also no such thing as a perfect brand
  • In the industry, we hand out brand manuals and they're sometimes treated as the Bible that the in-house design team has to conform to, but I actually don't see style guide that way – I see style guide as parameters
  • [On research] What I want to do is get down to the very bottom of it. What is this thing? What is this subject? What is this topic? And a lot of times these projects came to us as something that is so alien that we [asked] – are we really qualified to do this?
  • The total body of the work doesn't have a singular style to it. But rather, we always design very contextually, very specifically. But within that specific context, we want to be as creative and as expressive as possible
  • I think that's a fascinating way of thinking about our craft. That part of it is creating the visual, but part of it is also convincing human beings to understand, to make the leap, or to communicate
  • I think sometimes clients hold the designers at an arm's length. They don't necessarily let them into the building. They don't let them see the bad stuff or, you know, actually understand how things work

 

More about Natasha Jen 

Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. 

A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. 

Her recent clients include high-profile tech companies and startups, such as Google, Waze, Magic Leap, Essential Products. Past clients include a wide range of collaborators from cultural and consumer segments, including Nike, Puma, Target, Ralph Lauren Home, Kate Spade, Chanel, Tata Harper, The Costume Institute at the Metropolitan Museum, Harvard Art Museums, Guggenheim Foundation, Fernando Romero Enterprise/FR-EE and OMA/Rem Koolhaas. 

Natasha he has earned awards from every major design competition and is frequently published in publications, including Wired, Fast Company, Kinfolk Magazine, Print Magazine, Creative Review, Metropolis, She was a winner of Art Directors Club’s Young Guns 4 and also served as a judge for the competition in 2007, 2011, and 2017. In 2014, Wired Magazine named her as one of nine “Designers Who Matter.” 

She serves on the board of Storefront for Art and Architecture in New York. She also served as Board of Directors of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 2014 to 2017. She is a faculty member at the School of Visual Arts BFA Graphic Design Program and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and the Maryland Institute College of Art.

Find Natasha here: Website | LinkedIn | Instagram

 

Show Notes

Companies and organisations:

Miscellaneous:

 

How you can help:

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 20 Oct 2021 13:34:15 +0000 info@nicework.co.za (Pentagram, Taiwan, Taipei, Calvin Klein, Donna Karen, Ross Drakes, New York, Nicework, Natasha Jen) https://one-more-question.simplecast.com/episodes/natasha-jen-people-vs-design-how-to-ensure-great-brands-survive-handover-Mo_YExsG Highlights from the conversation:

  • Since it's a living organism, a brand can behave really well if it's managed well. But it can also misbehave. There's also no such thing as a perfect brand
  • In the industry, we hand out brand manuals and they're sometimes treated as the Bible that the in-house design team has to conform to, but I actually don't see style guide that way – I see style guide as parameters
  • [On research] What I want to do is get down to the very bottom of it. What is this thing? What is this subject? What is this topic? And a lot of times these projects came to us as something that is so alien that we [asked] – are we really qualified to do this?
  • The total body of the work doesn't have a singular style to it. But rather, we always design very contextually, very specifically. But within that specific context, we want to be as creative and as expressive as possible
  • I think that's a fascinating way of thinking about our craft. That part of it is creating the visual, but part of it is also convincing human beings to understand, to make the leap, or to communicate
  • I think sometimes clients hold the designers at an arm's length. They don't necessarily let them into the building. They don't let them see the bad stuff or, you know, actually understand how things work

 

More about Natasha Jen 

Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. 

A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. 

Her recent clients include high-profile tech companies and startups, such as Google, Waze, Magic Leap, Essential Products. Past clients include a wide range of collaborators from cultural and consumer segments, including Nike, Puma, Target, Ralph Lauren Home, Kate Spade, Chanel, Tata Harper, The Costume Institute at the Metropolitan Museum, Harvard Art Museums, Guggenheim Foundation, Fernando Romero Enterprise/FR-EE and OMA/Rem Koolhaas. 

Natasha he has earned awards from every major design competition and is frequently published in publications, including Wired, Fast Company, Kinfolk Magazine, Print Magazine, Creative Review, Metropolis, She was a winner of Art Directors Club’s Young Guns 4 and also served as a judge for the competition in 2007, 2011, and 2017. In 2014, Wired Magazine named her as one of nine “Designers Who Matter.” 

She serves on the board of Storefront for Art and Architecture in New York. She also served as Board of Directors of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 2014 to 2017. She is a faculty member at the School of Visual Arts BFA Graphic Design Program and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and the Maryland Institute College of Art.

Find Natasha here: Website | LinkedIn | Instagram

 

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  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Natasha Jen: People vs. Design – how to ensure great brands survive handover Pentagram, Taiwan, Taipei, Calvin Klein, Donna Karen, Ross Drakes, New York, Nicework, Natasha Jen 00:46:54 In our 50th episode, Ross is joined by Natasha Jen – award-winning designer, educator, and partner at Pentagram. A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print, and architecture. Ross and Natasha discuss how designers and clients can better understand each other’s worlds to increase their chances of success, how her childhood in Taipei has influenced her work, and how the fast-paced and data-driven world is affecting design. In our 50th episode, Ross is joined by Natasha Jen – award-winning designer, educator, and partner at Pentagram. A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print, and architecture. Ross and Natasha discuss how designers and clients can better understand each other’s worlds to increase their chances of success, how her childhood in Taipei has influenced her work, and how the fast-paced and data-driven world is affecting design. taiwan, brand strategy, company purpose, branding, logo, build better brands, marketing podcast, calvin klein, typography, marketing, pentagram, branding podcast, purpose, nicework, design, brand identity, taipei, new york, donna karan, natasha jen, brand building, designer, design podcast, purpose podcast, make them care, ross drakes, brand impact false full 50 3 f21fa3c4-b9c8-438e-9228-2e6ab724398d Ana Andjelic: Brands are not just economic entities, they're also social + cultural entities Highlights from the conversation:

  • If you build upon communities that have organically been created, the chances of success are much higher
  • People are not buying products, people are buying stories
  • [Brands] not just an economic entity, [they’re] a social entity or cultural entity
  • The most successful brands piggyback on their existing communities
  • If you're not part of someone else's story, then you're in trouble
  • Collaborations are not brand extensions. It's a big mistake to treat them as such

 

More about Ana Andjelic

Named one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.

Find Ana here: Website | Medium | LinkedIn | Instagram | Twitter

 

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How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 27 Sep 2021 09:00:00 +0000 info@nicework.co.za (Moon Toothpaste, The Business of Aspiration (Ana’s book), Adidas, The Sociology of Business (Ana’s newsletter), Ross Drakes, Rapha, Banana Republic, Allbirds, Heron Preston, Patagonia, Nicework, Disney, Glossier, Ana Andjelic, Dior, GOOP) https://one-more-question.simplecast.com/episodes/ana-andjelic-brands-are-not-just-economic-entities-theyre-also-social-cultural-entities-9JBptak1 Highlights from the conversation:

  • If you build upon communities that have organically been created, the chances of success are much higher
  • People are not buying products, people are buying stories
  • [Brands] not just an economic entity, [they’re] a social entity or cultural entity
  • The most successful brands piggyback on their existing communities
  • If you're not part of someone else's story, then you're in trouble
  • Collaborations are not brand extensions. It's a big mistake to treat them as such

 

More about Ana Andjelic

Named one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.

Find Ana here: Website | Medium | LinkedIn | Instagram | Twitter

 

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Companies and organisations:

Miscellaneous:

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Ana Andjelic: Brands are not just economic entities, they're also social + cultural entities Moon Toothpaste, The Business of Aspiration (Ana’s book), Adidas, The Sociology of Business (Ana’s newsletter), Ross Drakes, Rapha, Banana Republic, Allbirds, Heron Preston, Patagonia, Nicework, Disney, Glossier, Ana Andjelic, Dior, GOOP 00:43:26 In Episode #49, Ross is joined by Ana Andjelic, Chief Brand Officer of Banana Republic and one of the World's Most Influential CMOs (Forbes). Ana earned her doctorate in sociology and specialises in building brand-driven modern businesses. She’s the author of “The Business of Aspiration" and runs a weekly newsletter, The Sociology of Business. Ross and Ana discuss her 4-Cs framework for building a brand, how to align business and brand objectives, and why we shouldn’t overvalue consistency. In Episode #49, Ross is joined by Ana Andjelic, Chief Brand Officer of Banana Republic and one of the World's Most Influential CMOs (Forbes). Ana earned her doctorate in sociology and specialises in building brand-driven modern businesses. She’s the author of “The Business of Aspiration" and runs a weekly newsletter, The Sociology of Business. Ross and Ana discuss her 4-Cs framework for building a brand, how to align business and brand objectives, and why we shouldn’t overvalue consistency. brand strategy, company purpose, banana republic, patagonia, branding, modern marketing, build better brands, marketing podcast, chief marketing officer, dior, ana andjelic, marketing, branding podcast, purpose, nicework, design, chief brand officer, rapha, the sociology of business (ana’s newsletter), allbirds, disney, collaboration, goop, story, moon toothpaste, the business of aspiration (ana’s book), brand building, designer, brand story, design podcast, community, purpose podcast, brand driven business, cbo, adidas, make them care, brand officer, brand community, ross drakes, heron preston, cmo, brand impact, glossier, brand collaboration false full 49 3 ebd331dc-3f2b-4943-b71e-954b36eb48f8 DJ Stout: Logos are overrated Highlights from the conversation

  • I'm always encouraging my clients to brag in a good way.
  • A logo is just a mark and some of the best-known brands in the world have really crappy logos
  • As far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place
  • [A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brand
  • You need to embrace who you are. Be true to who you are and tell that story of who you are
  • People are so often very passionate about what they're making, if you can engage with that, you get away from the  mundane, sameness in so much of the communication you see

More about DJ Stout 

DJ Stout is one of 24 Partners of the acclaimed international design consultancy Pentagram and the Principal of the Austin, Texas office. Stout joined Pentagram as a partner in 2000. Pentagram, founded in London in 1972 by five designers, currently has four offices around the world. 

In a special 1998 issue, American Photo magazine selected Stout as one of the “100 Most Important People in Photography.” In 2004 I.D. (International Design) magazine selected Stout for “The I.D. Fifty,” its annual listing of design innovators. In 2010 The Society of Illustrators honored Stout with the national Richard Gangel Art Director Award for his advocacy of illustration during his design career. Also in 2010 Stout was recognized as an AIGA (American Institute of Graphic Arts) Fellow Award recipient for his exceptional contributions to the field of graphic design. 

His design work is included in several national design collections including the Museum of Fine Arts Houston, The Dallas Museum of Art, The Wittliff Collections, and the Cooper Hewitt–Smithsonian Design Museum.

Stout and his team specialize in the creation of brand identity and strategy, publication design, packaging and interactive solutions. 

Stout and his team have done work for high-profile companies and institutions like Microsoft Windows, Ruby Tuesday, Popeyes Louisiana Kitchen, Walgreens, Lands’ End, L.L. Bean, Southwest Airlines, The Fort Worth Museum of Science and History, The Perot Museum of Nature and Science, The Museum of Fine Arts Houston, The Contemporary Austin, The Houston Ballet, World Wildlife Fund, SkinCeuticals, Advanced Nutrients, Northwestern, Tulane, Vanderbilt, Middlebury, Loyola Marymount University, UC Berkley, The University of Colorado, Drexel and USC.

DJ is the author of three books; The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective.

Find DJ here: Instagram | Twitter 

 

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People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 13 Sep 2021 09:00:00 +0000 info@nicework.co.za (Alpine Cowboys, Paula Scher, Luke Hayman, Kokernot Field, Pentagram, Herbert Kokernot Jr, Nicework, Ross Drakes, Michael Bierut, DJ Stout, o6 Ranch, Texas Monthly Magazine) https://one-more-question.simplecast.com/episodes/dj-stout-logos-are-overrated-0GJCkbBp Highlights from the conversation

  • I'm always encouraging my clients to brag in a good way.
  • A logo is just a mark and some of the best-known brands in the world have really crappy logos
  • As far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place
  • [A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brand
  • You need to embrace who you are. Be true to who you are and tell that story of who you are
  • People are so often very passionate about what they're making, if you can engage with that, you get away from the  mundane, sameness in so much of the communication you see

More about DJ Stout 

DJ Stout is one of 24 Partners of the acclaimed international design consultancy Pentagram and the Principal of the Austin, Texas office. Stout joined Pentagram as a partner in 2000. Pentagram, founded in London in 1972 by five designers, currently has four offices around the world. 

In a special 1998 issue, American Photo magazine selected Stout as one of the “100 Most Important People in Photography.” In 2004 I.D. (International Design) magazine selected Stout for “The I.D. Fifty,” its annual listing of design innovators. In 2010 The Society of Illustrators honored Stout with the national Richard Gangel Art Director Award for his advocacy of illustration during his design career. Also in 2010 Stout was recognized as an AIGA (American Institute of Graphic Arts) Fellow Award recipient for his exceptional contributions to the field of graphic design. 

His design work is included in several national design collections including the Museum of Fine Arts Houston, The Dallas Museum of Art, The Wittliff Collections, and the Cooper Hewitt–Smithsonian Design Museum.

Stout and his team specialize in the creation of brand identity and strategy, publication design, packaging and interactive solutions. 

Stout and his team have done work for high-profile companies and institutions like Microsoft Windows, Ruby Tuesday, Popeyes Louisiana Kitchen, Walgreens, Lands’ End, L.L. Bean, Southwest Airlines, The Fort Worth Museum of Science and History, The Perot Museum of Nature and Science, The Museum of Fine Arts Houston, The Contemporary Austin, The Houston Ballet, World Wildlife Fund, SkinCeuticals, Advanced Nutrients, Northwestern, Tulane, Vanderbilt, Middlebury, Loyola Marymount University, UC Berkley, The University of Colorado, Drexel and USC.

DJ is the author of three books; The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective.

Find DJ here: Instagram | Twitter 

 

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People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> DJ Stout: Logos are overrated Alpine Cowboys, Paula Scher, Luke Hayman, Kokernot Field, Pentagram, Herbert Kokernot Jr, Nicework, Ross Drakes, Michael Bierut, DJ Stout, o6 Ranch, Texas Monthly Magazine 00:41:20 In Episode #48, Ross is joined by DJ Stout, Partner at acclaimed international design consultancy Pentagram and principal of their Austin, Texas office. In 1998 Stout was recognised as one of the “100 Most Important People in Photography.” He has also been selected for The I.D. Fifty – an annual listing of design innovators – and recognised as an AIGA Fellow for his exceptional contributions to the field of graphic design. He has authored three books – The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective. Ross and DJ discuss why logos don’t matter, why he offers 30 or more logo options to his clients, and what Texas has taught him about building brands and telling stories. In Episode #48, Ross is joined by DJ Stout, Partner at acclaimed international design consultancy Pentagram and principal of their Austin, Texas office. In 1998 Stout was recognised as one of the “100 Most Important People in Photography.” He has also been selected for The I.D. Fifty – an annual listing of design innovators – and recognised as an AIGA Fellow for his exceptional contributions to the field of graphic design. He has authored three books – The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective. Ross and DJ discuss why logos don’t matter, why he offers 30 or more logo options to his clients, and what Texas has taught him about building brands and telling stories. brand strategy, dj stout, paula scher, company purpose, branding, logo, build better brands, marketing podcast, o6 ranch, marketing, pentagram, branding podcast, purpose, nicework, design, brand identity, herbert kokernot jr, michael bierut, logo design, story, brand building, designer, kokernot field, brand story, design podcast, purpose podcast, alpine cowboys, texas monthly magazine, luke hayman, make them care, ross drakes, identity, brand impact false full 48 3 9e6df565-9e6a-4247-8f0a-90fe13c4ebb2 Judge Edwin Cameron: South Africa's Constitutional Court – actually using values to build a brand Highlights from the conversation

  • Any public institution has a brand and is a brand
  • The Constitution has a lavish and generous set of values...but it comes down to the promise of human dignity
  • It doesn't matter if you've got this amazing message and amazing marketing collateral – if you don't actually do the thing that you said you would do, it all fails
  • One shouldn't over mythologize the element of public participation
  • It doesn't matter about its provenance, the fact is that it was an evocative and moving charter on the part of those struggling against Apartheid
  • The question is what was produced? Whether it's a flag, a set of values, did it have resonant integrity? 

 

More about Judge Cameron

Edwin Cameron retired in August 2019, after 25 years’ service as a judge, the last eleven in South Africa's highest court, the Constitutional Court. Before that, he served in the Supreme Court of Appeal for eight years, and the High Court for six. He was educated at Pretoria Boys' High, Stellenbosch and as a Rhodes Scholar at Oxford. During apartheid he was a human rights lawyer. He has fought for LGBTI equality, and helped attain the historic inclusion of sexual orientation in South Africa's Constitution. As someone living with HIV, he was a fierce critic of President Mbeki's AIDS denialist policies. His two prize-winning memoirs, Witness to AIDS (2005) and Justice: A Personal Account (2014), have been translated into German, Korean and Chinese.  He holds honorary degrees from six universities. After stepping down as a judge, he was elected Chancellor of Stellenbosch University and appointed Judicial Inspector of Correctional Services.

 

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How can you help?

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  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 30 Aug 2021 16:27:46 +0000 info@nicework.co.za (Supreme Court of Appeal, Ross Drakes, Justice Edwin Cameron, Judge Cameron, South Africa, Arthur Chaskalson, Judge Edwin Cameron, Pius Langa, Constitutional Court, High Court, Apartheid, Constitution, Nicework, Con Court, Justice Cameron, Edwin Cameron) https://one-more-question.simplecast.com/episodes/judge-cameron-Zqh4ja_S Highlights from the conversation

  • Any public institution has a brand and is a brand
  • The Constitution has a lavish and generous set of values...but it comes down to the promise of human dignity
  • It doesn't matter if you've got this amazing message and amazing marketing collateral – if you don't actually do the thing that you said you would do, it all fails
  • One shouldn't over mythologize the element of public participation
  • It doesn't matter about its provenance, the fact is that it was an evocative and moving charter on the part of those struggling against Apartheid
  • The question is what was produced? Whether it's a flag, a set of values, did it have resonant integrity? 

 

More about Judge Cameron

Edwin Cameron retired in August 2019, after 25 years’ service as a judge, the last eleven in South Africa's highest court, the Constitutional Court. Before that, he served in the Supreme Court of Appeal for eight years, and the High Court for six. He was educated at Pretoria Boys' High, Stellenbosch and as a Rhodes Scholar at Oxford. During apartheid he was a human rights lawyer. He has fought for LGBTI equality, and helped attain the historic inclusion of sexual orientation in South Africa's Constitution. As someone living with HIV, he was a fierce critic of President Mbeki's AIDS denialist policies. His two prize-winning memoirs, Witness to AIDS (2005) and Justice: A Personal Account (2014), have been translated into German, Korean and Chinese.  He holds honorary degrees from six universities. After stepping down as a judge, he was elected Chancellor of Stellenbosch University and appointed Judicial Inspector of Correctional Services.

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Judge Edwin Cameron: South Africa's Constitutional Court – actually using values to build a brand Supreme Court of Appeal, Ross Drakes, Justice Edwin Cameron, Judge Cameron, South Africa, Arthur Chaskalson, Judge Edwin Cameron, Pius Langa, Constitutional Court, High Court, Apartheid, Constitution, Nicework, Con Court, Justice Cameron, Edwin Cameron 00:42:09 In Episode #47, Ross is joined by Judge Edwin Cameron, retired Judge of South Africa’s Constitutional Court and a crucial member of the court's progressive wing. Cameron is well known for his HIV/AIDS and gay-rights activism and was hailed by Nelson Mandela as "one of South Africa's new heroes". Before serving in the Constitutional Court, Judge Cameron served in the Supreme Court of Appeal and the High Court. During apartheid he was a human rights lawyer and later helped attain the historic inclusion of sexual orientation in South Africa's Constitution. After stepping down as a judge, he was elected Chancellor of Stellenbosch University and appointed Judicial Inspector of Correctional Services by President Cyril Ramaphosa. Ross and Judge Cameron chat about what we can learn about branding from South Africa’s Constitutional Court, how companies can define and stay true to their values, and how to use values to build your brand. In Episode #47, Ross is joined by Judge Edwin Cameron, retired Judge of South Africa’s Constitutional Court and a crucial member of the court's progressive wing. Cameron is well known for his HIV/AIDS and gay-rights activism and was hailed by Nelson Mandela as "one of South Africa's new heroes". Before serving in the Constitutional Court, Judge Cameron served in the Supreme Court of Appeal and the High Court. During apartheid he was a human rights lawyer and later helped attain the historic inclusion of sexual orientation in South Africa's Constitution. After stepping down as a judge, he was elected Chancellor of Stellenbosch University and appointed Judicial Inspector of Correctional Services by President Cyril Ramaphosa. Ross and Judge Cameron chat about what we can learn about branding from South Africa’s Constitutional Court, how companies can define and stay true to their values, and how to use values to build your brand. high court, brand strategy, justice edwin cameron, company purpose, lgbtiq, branding, build better brands, marketing podcast, pius langa, justice cameron, apartheid, marketing, branding podcast, values, humanrights, con court, constitution, purpose, nicework, constitutional court, design, arthur chaskalson, supreme court of appeal, judge edwin cameron, south africa, brand building, designer, design podcast, purpose podcast, judge cameron, integrity, make them care, edwin cameron, ross drakes, brand impact false full 47 3 3f3a7335-1870-4664-a3ea-bb30c7f0e3d9 Chris Do: What Marvel Comics and Star Trek can teach us about brand building Highlights from the conversation:

  • In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a better job of telling their story. We can identify with them.
  • Great characters have a strong story. Their strengths and their weaknesses are almost mirror opposites of each other.
  • Perfect is boring. Perfect is inauthentic. Perfect is unrelatable
  • People do not fall in love with corporations. They fall in love with personality
  • Our purpose in life is to find our true voice and be comfortable with that
  • When you have your story, you have to think about – I stand for these things and I stand against these things

 

More about Chris Do

Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur—an online education platform that teaches people how to make a living doing what they love.

Mr. Do has given talks and conducted workshops on: Marketing, Sales, Negotiations, Pricing & Budgeting, Mindset, Content Marketing, Community Building, and Personal Branding.

He has taught Sequential design for 15 years at the Art Center College of Design. Additionally, he has lectured all over the world including: Entrepreneurs’ Organization, Adobe MAX, Digital Design Days, Awwwards, The Design Conference, Birmingham Design Festival, Creative South, AIGA national conference, Motion Conference, MIT, Bend Design Conference, VMA Design Conference, Graphika Manila, Create Philippines, Rise Up Summit, RGD Design Thinkers, Cal Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, CSUN, Post Production World, Adobe Video World and SDU.

Find Chris here: Website | LinkedIn | YouTube | Instagram

 

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How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 18 Aug 2021 09:30:00 +0000 info@nicework.co.za (Star Trek, Spiderman, DC Comics, Nicework, Emmy Award, X-Men, Marvel Comics, Hulk, Chris Do, Emmy, The Futur, Superman, Blind, MCU, DC, Jose Caballer, Ross Drakes, Marvel) https://one-more-question.simplecast.com/episodes/chris-do-marvel-star-trek-1G0EnvSa Highlights from the conversation:

  • In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a better job of telling their story. We can identify with them.
  • Great characters have a strong story. Their strengths and their weaknesses are almost mirror opposites of each other.
  • Perfect is boring. Perfect is inauthentic. Perfect is unrelatable
  • People do not fall in love with corporations. They fall in love with personality
  • Our purpose in life is to find our true voice and be comfortable with that
  • When you have your story, you have to think about – I stand for these things and I stand against these things

 

More about Chris Do

Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur—an online education platform that teaches people how to make a living doing what they love.

Mr. Do has given talks and conducted workshops on: Marketing, Sales, Negotiations, Pricing & Budgeting, Mindset, Content Marketing, Community Building, and Personal Branding.

He has taught Sequential design for 15 years at the Art Center College of Design. Additionally, he has lectured all over the world including: Entrepreneurs’ Organization, Adobe MAX, Digital Design Days, Awwwards, The Design Conference, Birmingham Design Festival, Creative South, AIGA national conference, Motion Conference, MIT, Bend Design Conference, VMA Design Conference, Graphika Manila, Create Philippines, Rise Up Summit, RGD Design Thinkers, Cal Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, CSUN, Post Production World, Adobe Video World and SDU.

Find Chris here: Website | LinkedIn | YouTube | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Chris Do: What Marvel Comics and Star Trek can teach us about brand building Star Trek, Spiderman, DC Comics, Nicework, Emmy Award, X-Men, Marvel Comics, Hulk, Chris Do, Emmy, The Futur, Superman, Blind, MCU, DC, Jose Caballer, Ross Drakes, Marvel 00:47:49 In Episode #46, Ross is joined by Chris Do, Emmy award-winning designer and director, CEO and founder of The Futur. Chris has founded two 7-figure businesses. The first of which, Blind, is an Emmy award-winning motion design studio which he ran for over 2 decades. In 2014, at 42, Chris reluctantly made his first YouTube video which altered the trajectory of his life and career. A few years later, the Futur, is a beloved education company, with millions of fans from all over the world. Ross and Chris discuss the 4 things that superheroes and Star Trek can teach us about branding, and how to make your brand unforgettable. In Episode #46, Ross is joined by Chris Do, Emmy award-winning designer and director, CEO and founder of The Futur. Chris has founded two 7-figure businesses. The first of which, Blind, is an Emmy award-winning motion design studio which he ran for over 2 decades. In 2014, at 42, Chris reluctantly made his first YouTube video which altered the trajectory of his life and career. A few years later, the Futur, is a beloved education company, with millions of fans from all over the world. Ross and Chris discuss the 4 things that superheroes and Star Trek can teach us about branding, and how to make your brand unforgettable. brand strategy, x-men, the futur, company purpose, branding, build better brands, marketing podcast, superman, blind, dc, marketing, branding podcast, marvel, star trek, marvel comics, purpose, nicework, design, emmy award, chris do, emmy, brand building, designer, design podcast, dc comics, purpose podcast, make them care, ross drakes, mcu, hulk, brand impact, spiderman, superheroes, jose caballer false full 46 3 e5afa7b2-3879-4468-b2d2-4c8503697aad Matteo Bologna: The secret differentiator - Why your brand should own a typeface Highlights from the conversation:

  • A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typography
  • Big companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?
  • They don't even have to say anything. They just have to put type on a page and people would immediately recognise the brand 
  • It's very difficult to maintain what's good about the brand
  • They're rooted in this idea of being digital-friendly but they're falling in line with everybody else
  • If you spend $250,000 for a photo campaign, that gets used for one season. If you spend the same amount for a font that you use for 20 years, the cost is negligible

 

More about Matteo

Matteo Bologna is the Founder and Creative Director of New York-based branding studio Mucca, a singular personality whose multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. 

Over his celebrated career, Matteo’s focused but fun-loving approach has earned strong client partnerships across countless industries, from startups, small retailers and beauty powerhouses to hospitality where he has designed for various renowned hotels and restaurants. This includes work for Sephora, Barnes & Noble, Target, WeWork, Whole Foods, Adobe Systems, the legendary Balthazar in NY and many others.

Matteo is also a former board member of AIGA NY and president emeritus of the Type Directors Club, frequently lecturing around the world about his passion for typography. For his efforts, he has been widely recognized by industry publications, competitions and exhibitions, including: Communication Arts, Eye, Graphis, HOW, PRINT, the Art Directors Club, and the James Beard Foundation.

Find Matteo here: Website | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

Matteo’s work

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Fri, 6 Aug 2021 13:11:11 +0000 info@nicework.co.za (Matteo Bologna, Ross Drakes, Glyphs, Mucca, Mac, Brand Pitt, Apple Computers, Balenciaga, Fontographer, Apple, Absolut Vodka, Rainer Scheichelbauer, Nicework, Mr Mucca) https://one-more-question.simplecast.com/episodes/matteo-bologna-the-secret-differentiator-why-your-brand-should-own-a-typeface-X8swzjXU Highlights from the conversation:

  • A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typography
  • Big companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?
  • They don't even have to say anything. They just have to put type on a page and people would immediately recognise the brand 
  • It's very difficult to maintain what's good about the brand
  • They're rooted in this idea of being digital-friendly but they're falling in line with everybody else
  • If you spend $250,000 for a photo campaign, that gets used for one season. If you spend the same amount for a font that you use for 20 years, the cost is negligible

 

More about Matteo

Matteo Bologna is the Founder and Creative Director of New York-based branding studio Mucca, a singular personality whose multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. 

Over his celebrated career, Matteo’s focused but fun-loving approach has earned strong client partnerships across countless industries, from startups, small retailers and beauty powerhouses to hospitality where he has designed for various renowned hotels and restaurants. This includes work for Sephora, Barnes & Noble, Target, WeWork, Whole Foods, Adobe Systems, the legendary Balthazar in NY and many others.

Matteo is also a former board member of AIGA NY and president emeritus of the Type Directors Club, frequently lecturing around the world about his passion for typography. For his efforts, he has been widely recognized by industry publications, competitions and exhibitions, including: Communication Arts, Eye, Graphis, HOW, PRINT, the Art Directors Club, and the James Beard Foundation.

Find Matteo here: Website | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

Matteo’s work

 

How you can help

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Matteo Bologna: The secret differentiator - Why your brand should own a typeface Matteo Bologna, Ross Drakes, Glyphs, Mucca, Mac, Brand Pitt, Apple Computers, Balenciaga, Fontographer, Apple, Absolut Vodka, Rainer Scheichelbauer, Nicework, Mr Mucca 00:49:49 In Episode #45, Ross is joined by Matteo Bologna, Founder and Creative Director of New York-based branding studio Mucca. Matteo’s multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. He’s a former board member of AIGA NY and President emeritus of the Type Directors Club. Ross and Matteo discuss typography as an underestimated branding tool, why your brand should own a typeface, and the mistake brands like Balenciaga are making by throwing away years of heritage to be more ‘digital-friendly.' In Episode #45, Ross is joined by Matteo Bologna, Founder and Creative Director of New York-based branding studio Mucca. Matteo’s multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. He’s a former board member of AIGA NY and President emeritus of the Type Directors Club. Ross and Matteo discuss typography as an underestimated branding tool, why your brand should own a typeface, and the mistake brands like Balenciaga are making by throwing away years of heritage to be more ‘digital-friendly.' futura, brand strategy, glyphs, font, itc garramond, company purpose, branding, french curves, build better brands, marketing podcast, italy, typography, marketing, branding podcast, type design for non-type designers, rainer scheichelbauer, brand pitt, purpose, nicework, design, rapidograph, matteo bologna, typographer, mac, serif, apple computers, brand building, designer, absolut vodka, design podcast, typeface, purpose podcast, type, helvetica, mr mucca, make them care, type designer, fontographer, ross drakes, brand impact, balenciaga, sans serif, mucca, apple true full 45 3 b299a631-5ad1-4ade-80ef-13099c3faa16 Marina Willer: Why brands like Rolls Royce + Tate are built to last Highlights from the conversation:

  • You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas that you then come to use
  • I always try and encourage young designers to not just look at design – to look wide and experience wide
  • Things lead to other things. The more you collect ideas, the more you will have opportunities to make them happen
  • It's important that we create systems that are open and easy to flex to accommodate audiences as they participate in what you've created
  • We shouldn't just do ‘adaptable’ for the sake of it, we should understand the role that each organisation plays
  • The work is also the journey. The difficult thing is to make brave ideas survive the process + make make into the real world

 

More about Marina 

Marina Willer is a graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director for Wolff Olins in London.

During the course of her career, Willer has led the design of major identities schemes for Amnesty International, Tate, Southbank Centre, Serpentine Galleries, Oxfam, Nesta, Second Home, Sam Labs, and the largest telecoms in Russia (Beeline) and Brazil (Oi), among many others. She was also one of the designers behind the brand for Macmillan Cancer Support. More recently she led the rebrand of Battersea, one of​ ​Britain's​ ​oldest and most famous animal rescue centres, Maggie's and Rolls-Royce.

Willer’s first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix in 2018. Her films have been shown at Fondation Cartier in Paris, the ICA in London and prestigious film festivals worldwide. Marina has made several films for iconic British architect Richard Rogers, including “Exposed” — a film to introduce Rogers' exhibition at the Pompidou Centre and the Design Museum — and “Ethos”, which was screened at the Royal Academy of Arts. The films are the result of a longstanding collaboration with Rogers and his architectural practice RSH+P, for which Willer created the visual identity. 

A multi-faceted designer, Willer has recently turned her hand to exhibition design, where she has completed work on major exhibitions for the Barbican (‘Mangasia: Wonderlands of Asian Comics’) and the Design Museum (‘Ferrari: Under the Skin’).

She has been an examiner at the Royal College of Art and is a member of the AGI (Alliance Graphique Internationale) the most prestigious graphic design association in the world. She has been chair of the D&AD jury on numerous occasions.

During the course of her career, Willer has been the recipient of a variety of industry honours and she is consistently recognised as a leading figure in UK design, including Creative Review’s Creative Leaders 2017, Design Week’s People Who Made an Impact on Design 2017 and The Dots’ Female Creative Leaders 2017.

Awards include best Brazilian short film at the São Paulo Film Festival, 2004, Best British Promotional Film at Promex 2000, Grand Prix for Oi at the 2002 Design Effectiveness Awards and Gold for Macmillan 2007. Her Serpentine Galleries identity was among the 2014 nominees for the Design Museum’s ‘Beazley Designs of the Year.

Find Marina here: LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 21 Jul 2021 09:00:47 +0000 info@nicework.co.za (Red Trees, Ross Drakes, Royal College of Art, Tate, Margaret Calvert, Moholy-Nagy Foundation, Marina Willer, Great Green Wall, Rolls-Royce, Nicework, Pentagram) https://one-more-question.simplecast.com/episodes/marina-willer-why-brands-like-rolls-royce-tate-are-built-to-last-cim2M3Gs Highlights from the conversation:

  • You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas that you then come to use
  • I always try and encourage young designers to not just look at design – to look wide and experience wide
  • Things lead to other things. The more you collect ideas, the more you will have opportunities to make them happen
  • It's important that we create systems that are open and easy to flex to accommodate audiences as they participate in what you've created
  • We shouldn't just do ‘adaptable’ for the sake of it, we should understand the role that each organisation plays
  • The work is also the journey. The difficult thing is to make brave ideas survive the process + make make into the real world

 

More about Marina 

Marina Willer is a graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director for Wolff Olins in London.

During the course of her career, Willer has led the design of major identities schemes for Amnesty International, Tate, Southbank Centre, Serpentine Galleries, Oxfam, Nesta, Second Home, Sam Labs, and the largest telecoms in Russia (Beeline) and Brazil (Oi), among many others. She was also one of the designers behind the brand for Macmillan Cancer Support. More recently she led the rebrand of Battersea, one of​ ​Britain's​ ​oldest and most famous animal rescue centres, Maggie's and Rolls-Royce.

Willer’s first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix in 2018. Her films have been shown at Fondation Cartier in Paris, the ICA in London and prestigious film festivals worldwide. Marina has made several films for iconic British architect Richard Rogers, including “Exposed” — a film to introduce Rogers' exhibition at the Pompidou Centre and the Design Museum — and “Ethos”, which was screened at the Royal Academy of Arts. The films are the result of a longstanding collaboration with Rogers and his architectural practice RSH+P, for which Willer created the visual identity. 

A multi-faceted designer, Willer has recently turned her hand to exhibition design, where she has completed work on major exhibitions for the Barbican (‘Mangasia: Wonderlands of Asian Comics’) and the Design Museum (‘Ferrari: Under the Skin’).

She has been an examiner at the Royal College of Art and is a member of the AGI (Alliance Graphique Internationale) the most prestigious graphic design association in the world. She has been chair of the D&AD jury on numerous occasions.

During the course of her career, Willer has been the recipient of a variety of industry honours and she is consistently recognised as a leading figure in UK design, including Creative Review’s Creative Leaders 2017, Design Week’s People Who Made an Impact on Design 2017 and The Dots’ Female Creative Leaders 2017.

Awards include best Brazilian short film at the São Paulo Film Festival, 2004, Best British Promotional Film at Promex 2000, Grand Prix for Oi at the 2002 Design Effectiveness Awards and Gold for Macmillan 2007. Her Serpentine Galleries identity was among the 2014 nominees for the Design Museum’s ‘Beazley Designs of the Year.

Find Marina here: LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Marina Willer: Why brands like Rolls Royce + Tate are built to last Red Trees, Ross Drakes, Royal College of Art, Tate, Margaret Calvert, Moholy-Nagy Foundation, Marina Willer, Great Green Wall, Rolls-Royce, Nicework, Pentagram 00:47:04 In Episode #44, Ross is joined by Marina Willer – graphic designer, filmmaker, and Partner at the world’s largest independent design studio. Marina has led the design of major identities for Amnesty International, Tate, and Oxfam, among many others. More recently she led the rebrand of Battersea, one of​ ​Britain's oldest and most famous animal rescue centres, and Rolls-Royce. Willer's first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix in 2018. Ross and Marina discuss why experiences outside design make for better designers, and how to create brands that are more adaptable and built to last. In Episode #44, Ross is joined by Marina Willer – graphic designer, filmmaker, and Partner at the world’s largest independent design studio. Marina has led the design of major identities for Amnesty International, Tate, and Oxfam, among many others. More recently she led the rebrand of Battersea, one of​ ​Britain's oldest and most famous animal rescue centres, and Rolls-Royce. Willer's first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix in 2018. Ross and Marina discuss why experiences outside design make for better designers, and how to create brands that are more adaptable and built to last. brand strategy, red trees, company purpose, branding, tate, build better brands, marketing podcast, marina willer, rolls-royce, marketing, pentagram, branding podcast, great green wall, purpose, nicework, design, brand building, designer, design podcast, purpose podcast, royal college of art, make them care, margaret calvert, ross drakes, brand impact, moholy-nagy foundation false full 44 3 3667434e-cb5c-4187-a855-90f0650f671c Jack Butcher: Visualize Value – a $1M brand in 18 months Highlights from the conversation:

  • Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're building in other people's minds
  • Where you really start to feel the compound effect of brand [is] 12-18 months down the line
  • It really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that threshold
  • The only way to maintain the edge, long term, is just to dig your heels in and try and be clever, make better work and hope that it's obvious in the output
  • I didn't need 1000 people to believe in it for it to work. I needed to find five people a year that were interested in hiring me as a consultant
  • The power of consistency, and just going at something and tackling it, again and again, can produce value

 

More about Jack

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Website | LinkedIn | Instagram (VV)

 

Show Notes

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How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 8 Jul 2021 11:06:29 +0000 info@nicework.co.za (Visualize Value, Ross Drakes, Nicework, VV, Opponent) https://one-more-question.simplecast.com/episodes/jack-butcher-visualize-value-a-1m-brand-in-18-months-m8QY3V96 Highlights from the conversation:

  • Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're building in other people's minds
  • Where you really start to feel the compound effect of brand [is] 12-18 months down the line
  • It really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that threshold
  • The only way to maintain the edge, long term, is just to dig your heels in and try and be clever, make better work and hope that it's obvious in the output
  • I didn't need 1000 people to believe in it for it to work. I needed to find five people a year that were interested in hiring me as a consultant
  • The power of consistency, and just going at something and tackling it, again and again, can produce value

 

More about Jack

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Website | LinkedIn | Instagram (VV)

 

Show Notes

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Jack Butcher: Visualize Value – a $1M brand in 18 months Visualize Value, Ross Drakes, Nicework, VV, Opponent 00:44:19 In episode #43, Ross is joined by Jack Butcher, founder of Visualize Value. Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people. Ross and Jack discuss the power of consistency and knowing your audience and how this helped Jack make Visualize Value the success it is today. In episode #43, Ross is joined by Jack Butcher, founder of Visualize Value. Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people. Ross and Jack discuss the power of consistency and knowing your audience and how this helped Jack make Visualize Value the success it is today. brand strategy, jack butcher, company purpose, branding, build better brands, marketing podcast, marketing, branding podcast, purpose, design, opponent, visualize value, brand building, designer, design podcast, purpose podcast, vv, make them care, brand impact false full 43 3 cbc3ea17-862a-4878-b514-3585cc5d50a3 Rejane Dal Bello: Design is capitalism but it can be more Highlights from the conversation

  • [On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinking
  • It means something. They work their asses off for a purpose, and that logo signifies the purpose.
  • We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honesty
  • Design is about goods and about capitalism, there is no doubt about that
  • [On doing what’s best for a brand] People change, but the company stays. So it's not about your personal taste
  • Design [has] this opportunity to do that for a collective of people – which is a company – you can make that company feel, look, or behave a certain way

More about Rejane

Rejane is an award-winning designer with a history of iconic work. 

She has 23 years experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).

Rejane studied at the School of Visual Arts in New York and St Joost Art Academy in Holland and has taught at the MA and BA in art schools around Europe. Rejane’s work is regularly featured in publications, and she also gives workshops and lectures around the world.

Studio Rejane Dal Bello

We are a design studio, creating work that is meaningful, engaging and lasting. Everything we work on – a new brand, a digital experience, a book or something else – we get to the heart, to find what matters.

Our job is to clearly communicate your beliefs in a striking, moving and effective way. If you’re passionate about the power of design, then we’d love to work together.

We choose to be small, so we can move fast, collaborate directly and create brave work.

We’re based in London and we work with people from all over the world, pulling in the right expert at the right moment.

You’ll get one team, working directly for you, from first thoughts to finished creative.

Find Rejane here: Website | LinkedIn

 

Show Notes

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 24 Jun 2021 06:40:05 +0000 info@nicework.co.za (Nicework, Rejane Dal Bello, Ross Drakes, smile brigade) https://one-more-question.simplecast.com/episodes/rejane-dal-bello-design-is-capitalism-but-it-can-be-more-1sf2eDf7 Highlights from the conversation

  • [On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinking
  • It means something. They work their asses off for a purpose, and that logo signifies the purpose.
  • We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honesty
  • Design is about goods and about capitalism, there is no doubt about that
  • [On doing what’s best for a brand] People change, but the company stays. So it's not about your personal taste
  • Design [has] this opportunity to do that for a collective of people – which is a company – you can make that company feel, look, or behave a certain way

More about Rejane

Rejane is an award-winning designer with a history of iconic work. 

She has 23 years experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).

Rejane studied at the School of Visual Arts in New York and St Joost Art Academy in Holland and has taught at the MA and BA in art schools around Europe. Rejane’s work is regularly featured in publications, and she also gives workshops and lectures around the world.

Studio Rejane Dal Bello

We are a design studio, creating work that is meaningful, engaging and lasting. Everything we work on – a new brand, a digital experience, a book or something else – we get to the heart, to find what matters.

Our job is to clearly communicate your beliefs in a striking, moving and effective way. If you’re passionate about the power of design, then we’d love to work together.

We choose to be small, so we can move fast, collaborate directly and create brave work.

We’re based in London and we work with people from all over the world, pulling in the right expert at the right moment.

You’ll get one team, working directly for you, from first thoughts to finished creative.

Find Rejane here: Website | LinkedIn

 

Show Notes

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Rejane Dal Bello: Design is capitalism but it can be more Nicework, Rejane Dal Bello, Ross Drakes, smile brigade 00:50:57 In this episode of One More Question, Ross is joined by Rejane Dal Bello, award-winning designer and founder of Studio Rejane Dal Bello. Ross and Rejane discuss: - Why designers and brands need to embrace honesty - How branding changes the way people see themselves and their companies - Why you should make decisions that are best for the brand, not the client Rejane has a history of iconic work. She has 23 years of experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL). In this episode of One More Question, Ross is joined by Rejane Dal Bello, award-winning designer and founder of Studio Rejane Dal Bello. Ross and Rejane discuss: - Why designers and brands need to embrace honesty - How branding changes the way people see themselves and their companies - Why you should make decisions that are best for the brand, not the client Rejane has a history of iconic work. She has 23 years of experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL). brand strategy, company purpose, branding, build better brands, marketing podcast, rejane dal bello, studio rejane dal bello, rebrand, marketing, brandinnovation, branding podcast, purpose, design, smile brigade, brand building, designer, design podcast, purpose podcast, purpose-driven, make them care, capitalism, brand impact, rebranding false full 42 3 8913ec8c-bbbb-43ad-996e-351728a36405 Leland Maschmeyer: Lessons from Chobani - How to revolutionise a brand in 4 years Highlights from the conversation

  • When you're on the client side there are so many priorities to handle other than brand building
  • It's about encouraging a culture of not just being on repetition, but a culture that is about making things better and making things happen
  • The important thing is to know that a lot of people on the client side aren't brand builders
  • You just hope that senior leadership has enough vision, communication ability and consistency in the narrative that they're telling that everyone in the company starts thinking with a holistic mind
  • As a business owner, he's like, I can't do any of that. I can't be the best marketer for my brand because I don't have the money to do that
  • In an agency, you want to put a dent in the universe, you want to do something cool and breakthrough that people take notice. But when you're inside the company, you just want to survive to the next day and be a little better tomorrow 

More about Leland

Leland is a designer and business executive fascinated with incredible innovation and incredible scale. In 2008, he co-founded and led as co-chief creative officer COLLINS, the globally renowned brand firm specialized in creating incredible innovation at incredible scale. In 2016, he joined Chobani as its first chief creative officer — then became its chief brand officer — where he transformed incredible scale to do incredible innovation. Today, he is the co-founder of two startups dedicated to incredible innovation that scales incredibly: River, an interest discovery engine, and Sway, a materials science company inventing seaweed-based plastic. In 2020, the World Economic Forum elected him a Young Global Leader. He is also a Board Member of the One Club for Creativity and Advisory Board Member of NOMI Networks – a global organization dedicated to ending modern slavery.

Leland has built organizations honored as the most creative in the world: “Company of the Year” finalist (Fast Co), “In-House Agency of the Year” (Ad Age), “Design Firm of Year” (Ad Age), ”30 Most Important Design Companies" (Fast Co), "A Cult Brand" (The Gathering), “Most Innovative Company in the World” (Fast Co) x4, "50 Best Places for Innovators" (Fast Co) “Agency Creatives Would Kill to Work At” (WNW Magazine), “Agency Inventing the Future of Brand Building” (Forbes), “Brand that Matters” (Fortune), “Brands Changing the World” (Forbes). They have created “the next big design trend” (AIGA Eye on Design), produced “the future of music videos” (Forbes), influenced federal climate legislation, federal childhood nutrition policy, presidential candidate platforms, and won every major global creative award. He co-authored “The Anti-CEO Playbook,” a TED talk enjoyed by millions of people. He has won recognition as "Global 30 under 30” (Campaign), “Young Influencer” (Ad Age), “Most Influential Designers Today” (HOW Magazine), “Design Thinking Leader” (IBM), “Master of Marketing” (Assoc. of National Advertisers), “Tastemaker” (PDN Magazine), and “Designer to Watch” (Graphic Design USA).

Find Leland here: LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic | http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 2 Jun 2021 07:39:24 +0000 info@nicework.co.za (Nicework, Leland Maschmeyer, Chobani, Milton Friedman, Nike, Ross Drakes, COLLINS) https://one-more-question.simplecast.com/episodes/leland-maschmeyer-lessons-from-chobani-how-to-revolutionise-a-brand-in-4-years-FzLZFMmZ Highlights from the conversation

  • When you're on the client side there are so many priorities to handle other than brand building
  • It's about encouraging a culture of not just being on repetition, but a culture that is about making things better and making things happen
  • The important thing is to know that a lot of people on the client side aren't brand builders
  • You just hope that senior leadership has enough vision, communication ability and consistency in the narrative that they're telling that everyone in the company starts thinking with a holistic mind
  • As a business owner, he's like, I can't do any of that. I can't be the best marketer for my brand because I don't have the money to do that
  • In an agency, you want to put a dent in the universe, you want to do something cool and breakthrough that people take notice. But when you're inside the company, you just want to survive to the next day and be a little better tomorrow 

More about Leland

Leland is a designer and business executive fascinated with incredible innovation and incredible scale. In 2008, he co-founded and led as co-chief creative officer COLLINS, the globally renowned brand firm specialized in creating incredible innovation at incredible scale. In 2016, he joined Chobani as its first chief creative officer — then became its chief brand officer — where he transformed incredible scale to do incredible innovation. Today, he is the co-founder of two startups dedicated to incredible innovation that scales incredibly: River, an interest discovery engine, and Sway, a materials science company inventing seaweed-based plastic. In 2020, the World Economic Forum elected him a Young Global Leader. He is also a Board Member of the One Club for Creativity and Advisory Board Member of NOMI Networks – a global organization dedicated to ending modern slavery.

Leland has built organizations honored as the most creative in the world: “Company of the Year” finalist (Fast Co), “In-House Agency of the Year” (Ad Age), “Design Firm of Year” (Ad Age), ”30 Most Important Design Companies" (Fast Co), "A Cult Brand" (The Gathering), “Most Innovative Company in the World” (Fast Co) x4, "50 Best Places for Innovators" (Fast Co) “Agency Creatives Would Kill to Work At” (WNW Magazine), “Agency Inventing the Future of Brand Building” (Forbes), “Brand that Matters” (Fortune), “Brands Changing the World” (Forbes). They have created “the next big design trend” (AIGA Eye on Design), produced “the future of music videos” (Forbes), influenced federal climate legislation, federal childhood nutrition policy, presidential candidate platforms, and won every major global creative award. He co-authored “The Anti-CEO Playbook,” a TED talk enjoyed by millions of people. He has won recognition as "Global 30 under 30” (Campaign), “Young Influencer” (Ad Age), “Most Influential Designers Today” (HOW Magazine), “Design Thinking Leader” (IBM), “Master of Marketing” (Assoc. of National Advertisers), “Tastemaker” (PDN Magazine), and “Designer to Watch” (Graphic Design USA).

Find Leland here: LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic | http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Leland Maschmeyer: Lessons from Chobani - How to revolutionise a brand in 4 years Nicework, Leland Maschmeyer, Chobani, Milton Friedman, Nike, Ross Drakes, COLLINS 00:54:46 In Episode #41, Ross is joined by Leland Maschmeyer, co-founder of COLLINS, ex-Chief Brand Officer of Chobani, and a Young Global Leader as elected by the World Economic Forum. Leland is a designer and business executive fascinated with incredible innovation and incredible scale. In 2008, he co-founded and led as co-chief creative officer COLLINS, the globally renowned brand firm specialized in creating incredible innovation at incredible scale. In 2016, he joined Chobani as its first chief creative officer — then became its chief brand officer — where he transformed incredible scale to do incredible innovation. Ross and Leland discuss the changes that took place at Chobani during his time there, the difference between building a brand in a company versus at an agency, and the role that brands should play in society. In Episode #41, Ross is joined by Leland Maschmeyer, co-founder of COLLINS, ex-Chief Brand Officer of Chobani, and a Young Global Leader as elected by the World Economic Forum. Leland is a designer and business executive fascinated with incredible innovation and incredible scale. In 2008, he co-founded and led as co-chief creative officer COLLINS, the globally renowned brand firm specialized in creating incredible innovation at incredible scale. In 2016, he joined Chobani as its first chief creative officer — then became its chief brand officer — where he transformed incredible scale to do incredible innovation. Ross and Leland discuss the changes that took place at Chobani during his time there, the difference between building a brand in a company versus at an agency, and the role that brands should play in society. brand strategy, leland maschmeyer, company purpose, branding, build better brands, marketing podcast, chobani, marketing, branding podcast, purpose, design, chobani brand, chobani design, brand building, designer, design podcast, purpose podcast, make them care, collins, ross drakes, brand impact false full 41 3 e0453a32-c3da-4f7e-8c37-2092aacffdab Brent Couchman: How to create great work for clients like Facebook Highlights from the conversation

  • The most successful relationships we have are the ones where the internal team have done the work to prime the key decision makers with what to expect
  • That's where balance is really crucial – we can support them and give them all the ammo needed. But at the end of the day [we need] their expertise for those crucial conversations
  • As there's more access to design, [maybe] not designing is going to be differentiated
  • Some people just want to be part of some of the conversations along the way 
  • Part of it is figuring it out along the way. You find a rhythm or your stride a little bit into the process
  • There's only so much that we can do if your CEO has worked with his executive team for years. He's going to trust them way more than someone who's just come in

 

More about Brent

Brent Couchman is a graphic designer, creative director, and founder at Moniker, a brand design studio based in San Francisco.

Moniker works with an international team that focuses on connecting future-thinking brands to today’s challenges and communities. Clients include Coinbase, Oculus, One Medical, Coca-Cola, Google, Facebook, Sonos, Casper, and many more.

Find Brent here: Website | LinkedIn

 

Show Notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 20 May 2021 15:55:00 +0000 info@nicework.co.za (Facebook, Minute Maid, ross drakes, Moniker, Josh Higgins, Hillary Clinton, Portal, Vitalik Buterin, Ross Drakes, Oculus, Ethereum, James Sommerville, Greta Thunberg, Brent Couchman) https://one-more-question.simplecast.com/episodes/brent-couchman-why-you-dont-need-a-perfect-brand-27VeRjCe Highlights from the conversation

  • The most successful relationships we have are the ones where the internal team have done the work to prime the key decision makers with what to expect
  • That's where balance is really crucial – we can support them and give them all the ammo needed. But at the end of the day [we need] their expertise for those crucial conversations
  • As there's more access to design, [maybe] not designing is going to be differentiated
  • Some people just want to be part of some of the conversations along the way 
  • Part of it is figuring it out along the way. You find a rhythm or your stride a little bit into the process
  • There's only so much that we can do if your CEO has worked with his executive team for years. He's going to trust them way more than someone who's just come in

 

More about Brent

Brent Couchman is a graphic designer, creative director, and founder at Moniker, a brand design studio based in San Francisco.

Moniker works with an international team that focuses on connecting future-thinking brands to today’s challenges and communities. Clients include Coinbase, Oculus, One Medical, Coca-Cola, Google, Facebook, Sonos, Casper, and many more.

Find Brent here: Website | LinkedIn

 

Show Notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Brent Couchman: How to create great work for clients like Facebook Facebook, Minute Maid, ross drakes, Moniker, Josh Higgins, Hillary Clinton, Portal, Vitalik Buterin, Ross Drakes, Oculus, Ethereum, James Sommerville, Greta Thunberg, Brent Couchman 00:46:32 In Episode #40, Ross sits down with Brent Couchman, Creative Director, and founder at Moniker. Brent and his team at Moniker focus on connecting future-thinking brands to today’s challenges and communities. Their clients include Coinbase, Oculus, Coca-Cola, Google, and Facebook, among others. Ross and Brent discuss how relationships can be the key to producing great work, why you don’t need a polished brand, and how to work with big clients when you’re a small agency. In Episode #40, Ross sits down with Brent Couchman, Creative Director, and founder at Moniker. Brent and his team at Moniker focus on connecting future-thinking brands to today’s challenges and communities. Their clients include Coinbase, Oculus, Coca-Cola, Google, and Facebook, among others. Ross and Brent discuss how relationships can be the key to producing great work, why you don’t need a polished brand, and how to work with big clients when you’re a small agency. branding, marketing podcast, marketing, branding podcast, brent couchman, oculus, design, brand building, design podcast, moniker, facebook false full 40 3 05759c85-b4b0-4432-9859-13ee50d2f8c4 Finnian Kelly: Build a movement – something bigger than a brand Highlights from the conversation:

  • We all have the same time in the day, but some people get exponential results
  • You can go on a completely different path and you can define what 'winning' is
  • We believe if we stop being self-critical, we're just gonna become a sloth...which is a complete lie
  • Great communities are not actually focused on communities, they're focused on a mission
  • A lot of people get so focused on their benefits and features [of] their product, they forget that what people want to do is feel a particular way
  • People remember moments – life is a bunch of moments. What we're trying to do as marketers is, give people these moments

 

More about Finnian

As a sought-after speaker, event facilitator and executive coach, Finnian has been dubbed “the Business Mystic” because of his unique ability to put consciousness into business and inspire leaders to find new levels of meaning and purpose through their creative endeavours.  This approach flowed through his term as President of the Colorado Chapter of Entrepreneurs Organization (EO) - the largest and most influential community of entrepreneurs in the world. 

As an entrepreneur, Finnian built and exited two multi-million dollar companies in the financial industry.  He’s the Creator and Chief Visionary Officer of Intentionality.com. Using the Intentionality framework, Finnian guides people to find their path, get on their path, and stay on their path to wholeness.

As a lifelong learner, Finnian has degrees in maths, physics, finance, leadership, teaching and a master’s degree of science in positive psychology.  He spent 7 years in the Australian Defence Force and graduated from one of the most prestigious leadership organisations in the World, The Royal Military College of Duntroon.

Finnian's finest accomplishment to date was being featured on the popular National Geographic Documentary, Undercover Angel. This was a project where he was dropped into an underprivileged community to find out their core issues, build trust and come up with a project that would support their needs.  He funded the entire program himself and worked with community leaders to form a family education centre in Fakulteta, Bulgaria.

Above all, Finnian is a conscious being - committed to embodying Intentionality and inspiring others to do the same. Finnian travels the world spreading Intentionality on speaking tours, exploring new places and cultures and chasing powder as a ridiculously passionate skier!

Find Finnian here:

LinkedIn | Website

 

Show Notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 5 May 2021 04:00:00 +0000 info@nicework.co.za (chris do, eo, finnian kelly, warren rustand, entrepreneurs organization, ross drakes) https://one-more-question.simplecast.com/episodes/finnian-kelly-build-a-movement-something-bigger-than-a-brand-WnlP5vGk Highlights from the conversation:

  • We all have the same time in the day, but some people get exponential results
  • You can go on a completely different path and you can define what 'winning' is
  • We believe if we stop being self-critical, we're just gonna become a sloth...which is a complete lie
  • Great communities are not actually focused on communities, they're focused on a mission
  • A lot of people get so focused on their benefits and features [of] their product, they forget that what people want to do is feel a particular way
  • People remember moments – life is a bunch of moments. What we're trying to do as marketers is, give people these moments

 

More about Finnian

As a sought-after speaker, event facilitator and executive coach, Finnian has been dubbed “the Business Mystic” because of his unique ability to put consciousness into business and inspire leaders to find new levels of meaning and purpose through their creative endeavours.  This approach flowed through his term as President of the Colorado Chapter of Entrepreneurs Organization (EO) - the largest and most influential community of entrepreneurs in the world. 

As an entrepreneur, Finnian built and exited two multi-million dollar companies in the financial industry.  He’s the Creator and Chief Visionary Officer of Intentionality.com. Using the Intentionality framework, Finnian guides people to find their path, get on their path, and stay on their path to wholeness.

As a lifelong learner, Finnian has degrees in maths, physics, finance, leadership, teaching and a master’s degree of science in positive psychology.  He spent 7 years in the Australian Defence Force and graduated from one of the most prestigious leadership organisations in the World, The Royal Military College of Duntroon.

Finnian's finest accomplishment to date was being featured on the popular National Geographic Documentary, Undercover Angel. This was a project where he was dropped into an underprivileged community to find out their core issues, build trust and come up with a project that would support their needs.  He funded the entire program himself and worked with community leaders to form a family education centre in Fakulteta, Bulgaria.

Above all, Finnian is a conscious being - committed to embodying Intentionality and inspiring others to do the same. Finnian travels the world spreading Intentionality on speaking tours, exploring new places and cultures and chasing powder as a ridiculously passionate skier!

Find Finnian here:

LinkedIn | Website

 

Show Notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Finnian Kelly: Build a movement – something bigger than a brand chris do, eo, finnian kelly, warren rustand, entrepreneurs organization, ross drakes 01:00:31 In Episode #39, Ross is joined by Finnian Kelly – founder of Intentionality, executive coach, and an ex-president of Entrepreneurs Organisation. Finnian has been dubbed “the Business Mystic” because of his unique ability to put consciousness into business and inspire leaders to find new levels of meaning and purpose through their creative endeavours. As an entrepreneur, Finnian built and exited two multi-million dollar companies in the financial industry. Ross and Finnian discuss the 7 principles of becoming more intentional, how intentionality applies to your company, and how to build a movement. In Episode #39, Ross is joined by Finnian Kelly – founder of Intentionality, executive coach, and an ex-president of Entrepreneurs Organisation. Finnian has been dubbed “the Business Mystic” because of his unique ability to put consciousness into business and inspire leaders to find new levels of meaning and purpose through their creative endeavours. As an entrepreneur, Finnian built and exited two multi-million dollar companies in the financial industry. Ross and Finnian discuss the 7 principles of becoming more intentional, how intentionality applies to your company, and how to build a movement. branding, entrepreneurs organization, intention, marketing podcast, brand building community, marketing, branding podcast, intention in business, purpose in business, intentionality, movement, finnian kelly, purpose podcast false full 39 3 7b61277b-796c-4cbf-af21-f94838265f94 Alex Center: Vitamin Water – The $4.1 billion brand that changed the beverage game Highlights from the conversation

  • They're not gonna care, and they shouldn't, because they don't need more things
  • If you play it safe and you go the easy route it falls on deaf ears
  • It's about the people that do it. We want to be in the right relationships with the right people. The product and all that other stuff are important, but great people build great brands and great companies, and I think that's where it starts.
  • I think it takes courage to be presented with four potential brand identities in a first client presentation and take the one that's the most crazy
  • A great brand has impact on the world and people and culture. It doesn't have to fundamentally make us all better humans, but it should hopefully, bring joy, happiness, connectivity to people's lives
  • It's not one thing, it's so many individual moments where you have to make decisions. And you know, and all those decisions add up. And Vitamin Water is a perfect example. It's like, if you get everything right, where you treat every single moment, as an opportunity to introduce yourself to people

More about Alex

Alex Center is a Brooklyn-based designer and founder of the branding company CENTER.

Prior to launching his own studio, he spent 11 years working for the global beverage leader Coca-Cola where, as Design Director, he led the strategy and design vision for the brands vitaminwater, smartwater & Powerade. Over his career, Alex has designed packaging that has been in the hands of millions, launched multiple breakthrough brands, given talks around the world and once met rapper 50 Cent who told him “You must think you're pretty special.” He got nervous and instantly started sweating.

Today, his team at CENTER is building the next generation of icon brands partnering with companies like United Sodas of America, Heywear, Kin Euphorics, Good Light and Conbody. Alex is also a mentor with the SVA Masters in Branding program.

In his personal time he enjoys rooting for New York sports teams that wear orange & blue, eating and instagramming delicious meals and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.

Find Alex here:

LinkedIn | Website | Instagram

 

Show Notes

People

Companies and organisations

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 14 Apr 2021 09:06:49 +0000 info@nicework.co.za (vitamin water, brian collins, jonathan mildenhall, blm, alex center, black lives matter, 50 cent, united sodas of america, glaceau, center design, ross drakes) https://one-more-question.simplecast.com/episodes/alex-center-vitamin-water-the-41-billion-brand-that-changed-the-beverage-game-aW_l_E6g Highlights from the conversation

  • They're not gonna care, and they shouldn't, because they don't need more things
  • If you play it safe and you go the easy route it falls on deaf ears
  • It's about the people that do it. We want to be in the right relationships with the right people. The product and all that other stuff are important, but great people build great brands and great companies, and I think that's where it starts.
  • I think it takes courage to be presented with four potential brand identities in a first client presentation and take the one that's the most crazy
  • A great brand has impact on the world and people and culture. It doesn't have to fundamentally make us all better humans, but it should hopefully, bring joy, happiness, connectivity to people's lives
  • It's not one thing, it's so many individual moments where you have to make decisions. And you know, and all those decisions add up. And Vitamin Water is a perfect example. It's like, if you get everything right, where you treat every single moment, as an opportunity to introduce yourself to people

More about Alex

Alex Center is a Brooklyn-based designer and founder of the branding company CENTER.

Prior to launching his own studio, he spent 11 years working for the global beverage leader Coca-Cola where, as Design Director, he led the strategy and design vision for the brands vitaminwater, smartwater & Powerade. Over his career, Alex has designed packaging that has been in the hands of millions, launched multiple breakthrough brands, given talks around the world and once met rapper 50 Cent who told him “You must think you're pretty special.” He got nervous and instantly started sweating.

Today, his team at CENTER is building the next generation of icon brands partnering with companies like United Sodas of America, Heywear, Kin Euphorics, Good Light and Conbody. Alex is also a mentor with the SVA Masters in Branding program.

In his personal time he enjoys rooting for New York sports teams that wear orange & blue, eating and instagramming delicious meals and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.

Find Alex here:

LinkedIn | Website | Instagram

 

Show Notes

People

Companies and organisations

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Alex Center: Vitamin Water – The $4.1 billion brand that changed the beverage game vitamin water, brian collins, jonathan mildenhall, blm, alex center, black lives matter, 50 cent, united sodas of america, glaceau, center design, ross drakes 00:46:25 In Episode #39, Ross is joined by Alex Center, founder of CENTER and former Design Director at Coca-Cola. Prior to launching his own studio, Alex spent 11 years working for the global beverage leader Coca-Cola where as Design Director he led the strategy and design vision for the brands vitaminwater, smartwater & Powerade. Today, his team at CENTER is building the next generation of icon brands partnering with companies like United Sodas of America, Heywear, and Kin Euphorics among others. Ross and Alex discuss how Vitamin Water built a $4.1 billion brand and kickstarted the enhanced beverage category, and two of the most important aspects in building great brands – courage and people. In Episode #39, Ross is joined by Alex Center, founder of CENTER and former Design Director at Coca-Cola. Prior to launching his own studio, Alex spent 11 years working for the global beverage leader Coca-Cola where as Design Director he led the strategy and design vision for the brands vitaminwater, smartwater & Powerade. Today, his team at CENTER is building the next generation of icon brands partnering with companies like United Sodas of America, Heywear, and Kin Euphorics among others. Ross and Alex discuss how Vitamin Water built a $4.1 billion brand and kickstarted the enhanced beverage category, and two of the most important aspects in building great brands – courage and people. design director, glaceau, branding, vitamin water, alex center, center design, branding podcast, nicework, design, united sodas of america, design podcast, ross drakes false full 38 3 0fa8abc2-113a-49f6-b736-76d26c672438 Karin Fyhrie: The lost art of connecting with your customers Highlights from the conversation:

  • We have to give a shit. And our employees have to give a shit about the things we give a shit about
  • Any great brand is a convergence of both functional and emotional components
  • When everybody's going heavily into their data, it leaves space for a really good story
  • You’re not for all. Generalisation isn't doing anybody any favours
  • Be super specific about what's important to you and who you serve, because that can be a gamechanger
  • I drive a lot of motivation from what I want to change, what I'm frustrated with, or angry at

More about Karin

Under 15% of global executive creative agency leaders are women — Karin Fyhrie is one of them. She confidently steers Top 50 brands, globally renowned cultural institutions, and market-leading start-ups into the future, thanks to her unconventional path. Over two decades, she’s evolved as quickly as the industry has, building a uniquely diverse perspective as expansive as the word ‘design’ has become thanks to tenures at COLLINS, IDEO, Google Creative Lab, Imaginary Forces, and even a VR residency through Stanford. With this cross-specialism insight, she comfortably transitions between product and service innovation, brand strategy, storytelling, and systemic creative direction for the private, public, and nonprofit sectors. Her contributions have been recognized by D&AD, The One Club, Fast Company, Graphis, Eye Magazine, Communication Arts, AIGA, the Society of Publication Designers, Type Directors Club, and the Emmy Awards.

In her most recent position, Karin was the San Francisco Managing Partner of COLLINS, the design and strategy agency responsible for notable rebrands of Spotify, Robinhood, Dropbox, Mailchimp and the San Francisco Symphony. While leading the west coast office, COLLINS was (twice) consecutively named “Design Agency of the Year” by Ad Age (2019-2020) as well as one of the 50 Places Creative People Want to Work Next by Working Not Working. In 2020, she helped launch COLLINS’ first-ever editorial site, IDEAS, while simultaneously spearheading the company’s internal DEI initiatives; helping to triple the impact of its internship program committed to creatively-inclined students of colour.

As of 2021, Karin launched her own studio, Sovereign Objects, a brand and innovation firm advancing the arts, culture, and science. Partnerships focus on ways that reimagine economic and/or organizational models to redistribute power and prosperity. Current clients include everything from stealth stage start-ups in the creator economy to high-impact non-profits like the Obama Foundation. On the side, she also consults through Mixing Board, a think tank  of brand and communications leaders that provide their expertise, mentorship and help with building teams to organizations looking for advice. Mixing Board community members are CMOs, heads of comms, seasoned brand strategists, social and content experts, community builders, researchers, speechwriters and policy veterans.

Find Karin here: LinkedIn | Website

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 31 Mar 2021 13:16:04 +0000 info@nicework.co.za (COLLINS, Bailey Richardson, Ross Drakes, B Corp, Vanessa Sequeira, Miro, Karin Soukup, Molly Hayward, Ben Crick, Sovereign Objects, People & Company, Bumble, IDEO, Karin Fyhrie) https://one-more-question.simplecast.com/episodes/karin-fyhrie-the-lost-art-of-connecting-with-your-customers-xNFzqifl Highlights from the conversation:

  • We have to give a shit. And our employees have to give a shit about the things we give a shit about
  • Any great brand is a convergence of both functional and emotional components
  • When everybody's going heavily into their data, it leaves space for a really good story
  • You’re not for all. Generalisation isn't doing anybody any favours
  • Be super specific about what's important to you and who you serve, because that can be a gamechanger
  • I drive a lot of motivation from what I want to change, what I'm frustrated with, or angry at

More about Karin

Under 15% of global executive creative agency leaders are women — Karin Fyhrie is one of them. She confidently steers Top 50 brands, globally renowned cultural institutions, and market-leading start-ups into the future, thanks to her unconventional path. Over two decades, she’s evolved as quickly as the industry has, building a uniquely diverse perspective as expansive as the word ‘design’ has become thanks to tenures at COLLINS, IDEO, Google Creative Lab, Imaginary Forces, and even a VR residency through Stanford. With this cross-specialism insight, she comfortably transitions between product and service innovation, brand strategy, storytelling, and systemic creative direction for the private, public, and nonprofit sectors. Her contributions have been recognized by D&AD, The One Club, Fast Company, Graphis, Eye Magazine, Communication Arts, AIGA, the Society of Publication Designers, Type Directors Club, and the Emmy Awards.

In her most recent position, Karin was the San Francisco Managing Partner of COLLINS, the design and strategy agency responsible for notable rebrands of Spotify, Robinhood, Dropbox, Mailchimp and the San Francisco Symphony. While leading the west coast office, COLLINS was (twice) consecutively named “Design Agency of the Year” by Ad Age (2019-2020) as well as one of the 50 Places Creative People Want to Work Next by Working Not Working. In 2020, she helped launch COLLINS’ first-ever editorial site, IDEAS, while simultaneously spearheading the company’s internal DEI initiatives; helping to triple the impact of its internship program committed to creatively-inclined students of colour.

As of 2021, Karin launched her own studio, Sovereign Objects, a brand and innovation firm advancing the arts, culture, and science. Partnerships focus on ways that reimagine economic and/or organizational models to redistribute power and prosperity. Current clients include everything from stealth stage start-ups in the creator economy to high-impact non-profits like the Obama Foundation. On the side, she also consults through Mixing Board, a think tank  of brand and communications leaders that provide their expertise, mentorship and help with building teams to organizations looking for advice. Mixing Board community members are CMOs, heads of comms, seasoned brand strategists, social and content experts, community builders, researchers, speechwriters and policy veterans.

Find Karin here: LinkedIn | Website

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Karin Fyhrie: The lost art of connecting with your customers COLLINS, Bailey Richardson, Ross Drakes, B Corp, Vanessa Sequeira, Miro, Karin Soukup, Molly Hayward, Ben Crick, Sovereign Objects, People & Company, Bumble, IDEO, Karin Fyhrie 00:45:40 In Episode #37, Ross is joined by Karin Fyhrie, Founder & CCO of Sovereign Objects. Under 15% of global executive creative agency leaders are women — Karin Fyhrie is one of them. She confidently steers Top 50 brands, globally renowned cultural institutions, and market-leading start-ups into the future, thanks to her unconventional path. Over two decades, she’s evolved as quickly as the industry has, building a uniquely diverse perspective as expansive as the word ‘design’ has become thanks to tenures at COLLINS, IDEO, Google Creative Lab, Imaginary Forces, and even a VR residency through Stanford. Ross and Karin discuss why it’s so important for your brand to build an emotional connection with your customers and why your company's purpose and values are probably wrong. In Episode #37, Ross is joined by Karin Fyhrie, Founder & CCO of Sovereign Objects. Under 15% of global executive creative agency leaders are women — Karin Fyhrie is one of them. She confidently steers Top 50 brands, globally renowned cultural institutions, and market-leading start-ups into the future, thanks to her unconventional path. Over two decades, she’s evolved as quickly as the industry has, building a uniquely diverse perspective as expansive as the word ‘design’ has become thanks to tenures at COLLINS, IDEO, Google Creative Lab, Imaginary Forces, and even a VR residency through Stanford. Ross and Karin discuss why it’s so important for your brand to build an emotional connection with your customers and why your company's purpose and values are probably wrong. company purpose, sovereign objects, branding podcast, purpose, design podcast, ross drakes, company values, karin soukup, connecting with your customers, karin fyhrie false full 37 3 cf68ef4f-288b-49ee-ad56-0b2d9e547b49 David Blyth: The key to building a challenger brand Highlights from the conversation:

  • Just like brands and companies, people need to have the right mindset about what could be rather than a preservation mindset or a victim mindset
  • To think less about resources and more about being resourceful is the kind of change we need to make in our heads.
  • What does the world need right now? it needs more fresh, entrepreneurial thinkers who are willing to turn things upside down and change the status quo
  • The people in a company are more brand builders than anything else you do
  • Rather carve out deeper, more meaningful relationships with people who truly get you
  • Give guardrails but fewer rules to people, and more liberation to make their own decisions

More about David

David is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He founded DeltaVictorBravo in September 2018 and also represents eatbigfish across Africa Middle East.

David’s prior experience is as CEO of Yellowwood, MD of Enterprise Identity Group /Brand Union, Group Head of eBusiness for De Beers and MD of Tinderbox. He has previously held positions as Chairperson of the South African Communication Design Council and The Digital Interactive Media Association and as Director of The Brand Council SA and the Joburg Ballet. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB.

Find David here: LinkedIn | Website

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 17 Mar 2021 11:00:43 +0000 info@nicework.co.za (david blyth, delta victor bravo, eatbigfish, pattimccord, ross drakes) https://one-more-question.simplecast.com/episodes/david-blyth-the-key-to-building-a-challenger-brand-ZDx4nJFR Highlights from the conversation:

  • Just like brands and companies, people need to have the right mindset about what could be rather than a preservation mindset or a victim mindset
  • To think less about resources and more about being resourceful is the kind of change we need to make in our heads.
  • What does the world need right now? it needs more fresh, entrepreneurial thinkers who are willing to turn things upside down and change the status quo
  • The people in a company are more brand builders than anything else you do
  • Rather carve out deeper, more meaningful relationships with people who truly get you
  • Give guardrails but fewer rules to people, and more liberation to make their own decisions

More about David

David is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He founded DeltaVictorBravo in September 2018 and also represents eatbigfish across Africa Middle East.

David’s prior experience is as CEO of Yellowwood, MD of Enterprise Identity Group /Brand Union, Group Head of eBusiness for De Beers and MD of Tinderbox. He has previously held positions as Chairperson of the South African Communication Design Council and The Digital Interactive Media Association and as Director of The Brand Council SA and the Joburg Ballet. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB.

Find David here: LinkedIn | Website

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> David Blyth: The key to building a challenger brand david blyth, delta victor bravo, eatbigfish, pattimccord, ross drakes 00:47:32 In Episode #36, Ross is joined by David Blyth, founder of DeltaVictorBravo and representative of eatbigfish across Africa Middle East. David is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB Ross and David discuss the six traits of challenger brands, how you can become a challenger brand, and how authenticity can help us build better companies. In Episode #36, Ross is joined by David Blyth, founder of DeltaVictorBravo and representative of eatbigfish across Africa Middle East. David is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB Ross and David discuss the six traits of challenger brands, how you can become a challenger brand, and how authenticity can help us build better companies. challenger id, branding, branding podcast, challenger brands, delta victor bravo, brand building, david blyth false full 36 3 862fcdef-9a1d-4c04-b5c0-8b1f2c0b3c77 Blake Howard: Matchstic – The value of design in building better businesses Highlights from the conversation:

  • A rebrand doesn't have to be extreme. It could be the right decision to just modernise or refresh
  • We want to give up and coming businesses a fighting chance
  • No one cared about them. They were visual spam all over the city, no one engaged with them. The whole point of them was to inform the public, but no one cared
  • Brand identity really can just attract people in that front door. A lot of those small or mid-sized growing organisations lack that
  • A lot of organisations can't see the obvious right in front of them. And creatives, especially at an agency, have the gift of being an outsider. We can bring a fresh, unique perspective
  • When clients rebrand, they often forget the context out of which they came [...] When you're tone-deaf to where you've come from, it can be quite dangerous from a relationship perspective

 

More about Blake 

Blake is the Creative Director and Cofounder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he’s focused on helping growing companies level up their brand identity by being radically relevant.

Blake has led brand launches for over 200 projects, spanning a broad range of clients, from global heavy-hitters to ambitious startups poised for growth. The most notable of which include, Chick-fil-A, Publix, Mailchimp, Boys & Girls Clubs of America, Spanx, International Justice Mission and the City of Atlanta. His work has been featured in Fast Company, City Lab, and Designing Brand Identity by Alina Wheeler, and has received recognition in Graphis, Communication Arts, and Brand New.

Blake extends his creative vision into thought leadership, having taken the stage to speak on brand identity best practices and creative courage at DesignThinkers Toronto, AIGA-Atlanta, HOW Conference, Plywood People, and MODA.

In addition to co-leading Matchstic, Blake organizes the Atlanta chapter of CreativeMornings, a free monthly lecture series for the creative community. With more than 400 attendees each month, the Atlanta CreativeMornings chapter is the country’s largest.

His podcast, The Creative Rising, features conversations with creative professionals and industry leaders who share their perspective on career, courage and creative leadership.

Find Blake here:

Website | LinkedIn | Twitter

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 25 Feb 2021 06:35:41 +0000 info@nicework.co.za (blake howard, ross drakes, matchstic, city of atlanta, paul rand, gap, Kia, sun trust, truist) https://one-more-question.simplecast.com/episodes/blake-howard-matchstic-the-value-of-design-in-building-better-businesses-UPY56Y1P Highlights from the conversation:

  • A rebrand doesn't have to be extreme. It could be the right decision to just modernise or refresh
  • We want to give up and coming businesses a fighting chance
  • No one cared about them. They were visual spam all over the city, no one engaged with them. The whole point of them was to inform the public, but no one cared
  • Brand identity really can just attract people in that front door. A lot of those small or mid-sized growing organisations lack that
  • A lot of organisations can't see the obvious right in front of them. And creatives, especially at an agency, have the gift of being an outsider. We can bring a fresh, unique perspective
  • When clients rebrand, they often forget the context out of which they came [...] When you're tone-deaf to where you've come from, it can be quite dangerous from a relationship perspective

 

More about Blake 

Blake is the Creative Director and Cofounder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he’s focused on helping growing companies level up their brand identity by being radically relevant.

Blake has led brand launches for over 200 projects, spanning a broad range of clients, from global heavy-hitters to ambitious startups poised for growth. The most notable of which include, Chick-fil-A, Publix, Mailchimp, Boys & Girls Clubs of America, Spanx, International Justice Mission and the City of Atlanta. His work has been featured in Fast Company, City Lab, and Designing Brand Identity by Alina Wheeler, and has received recognition in Graphis, Communication Arts, and Brand New.

Blake extends his creative vision into thought leadership, having taken the stage to speak on brand identity best practices and creative courage at DesignThinkers Toronto, AIGA-Atlanta, HOW Conference, Plywood People, and MODA.

In addition to co-leading Matchstic, Blake organizes the Atlanta chapter of CreativeMornings, a free monthly lecture series for the creative community. With more than 400 attendees each month, the Atlanta CreativeMornings chapter is the country’s largest.

His podcast, The Creative Rising, features conversations with creative professionals and industry leaders who share their perspective on career, courage and creative leadership.

Find Blake here:

Website | LinkedIn | Twitter

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Blake Howard: Matchstic – The value of design in building better businesses blake howard, ross drakes, matchstic, city of atlanta, paul rand, gap, Kia, sun trust, truist 00:45:34 In Episode #35, Ross sits down with Blake Howard, Creative Director and Cofounder of Matchstic. For nearly 20 years, Blake has focused on helping growing companies level up their brand identity by being radically relevant. He’s led brand launches for over 200 projects, spanning a broad range of clients, from global heavy-hitters to ambitious startups poised for growth. The most notable of which include, Chick-fil-A, Mailchimp, Spanx, International Justice Mission, and the City of Atlanta. Ross and Blake discuss the true value of design in helping companies stand out and grow, what everyone should know before they rebrand, and how companies can benefit from working with local agencies. In Episode #35, Ross sits down with Blake Howard, Creative Director and Cofounder of Matchstic. For nearly 20 years, Blake has focused on helping growing companies level up their brand identity by being radically relevant. He’s led brand launches for over 200 projects, spanning a broad range of clients, from global heavy-hitters to ambitious startups poised for growth. The most notable of which include, Chick-fil-A, Mailchimp, Spanx, International Justice Mission, and the City of Atlanta. Ross and Blake discuss the true value of design in helping companies stand out and grow, what everyone should know before they rebrand, and how companies can benefit from working with local agencies. branding, power of design, branding podcast, rebranding podcast, one more question, design for small business, brand building, design podcast, matchstic, podcast, value of design, blake howard, rebranding false full 35 3 f7007472-274e-4c5f-87e7-13aeae7b2f1f Aaron Draplin: Draplin Design Co. – Having fun and helping underdogs win Highlights from the conversation:

  • I like the idea that a couple moves from me help fuck with the people who had 100 moves to make
  • Man, I'm just going to have fun with this. I'm not going to worry about what is and isn't the right thing to you know, to get me into the cool room. I'm just gonna do it
  • If you're just starting out, it's about knowing how to play the deck of cards, when to play them, how to enjoy them, and how to make this stuff fun
  • You look at a brand, you want to trust it, and you want to believe in it. And you don't want them to let you down. If they make lots of profit, a little profit, I don't really care. This helps me make my life better.
  • Brands can just be decent humans, and companies can be decent humans and they can just treat humans the way they want to be treated. That makes for a better world,  a better experience, more loyal customers, and, in the long run, more money
  • Slow and steady wins the race, and also feeds the soul

 

More about Aaron 

Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Lego, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps “Out West.” His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after.

In April 2000, much to the chagrin of his proud Midwestern roots, he accepted an ill-fated art director position with SNOWBOARDER magazine. He won “Art Director of the Year” for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat’s ass.

Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he instantly accepted and rolled up his sleeves to work on the Gravis, Helly Hansen and Nixon accounts.

The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. All these years, he’s proud to report that he’s managed to “keep everything out of the red.” He rolls up his sleeves for Coal Headwear, Cobra Dogs, Nixon Watches, Bernie Sanders, Patagonia, Target, Chris Stapleton, NASA/JPL, John Hodgman, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that.

He’s been fiercely independent since 2004, and isn’t going back anytime soon. He lives and works out of a backyard shop in an undisclosed location on the mean streets of Portland, Oregon.

Find Aaron here:

Website | LinkedIn

Show notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 11 Feb 2021 13:01:13 +0000 info@nicework.co.za (draplin design co, ross drakes, ddc, aaron draplin) https://one-more-question.simplecast.com/episodes/aaron-draplin-draplin-design-co-having-fun-and-helping-underdogs-win-IToYrDDh Highlights from the conversation:

  • I like the idea that a couple moves from me help fuck with the people who had 100 moves to make
  • Man, I'm just going to have fun with this. I'm not going to worry about what is and isn't the right thing to you know, to get me into the cool room. I'm just gonna do it
  • If you're just starting out, it's about knowing how to play the deck of cards, when to play them, how to enjoy them, and how to make this stuff fun
  • You look at a brand, you want to trust it, and you want to believe in it. And you don't want them to let you down. If they make lots of profit, a little profit, I don't really care. This helps me make my life better.
  • Brands can just be decent humans, and companies can be decent humans and they can just treat humans the way they want to be treated. That makes for a better world,  a better experience, more loyal customers, and, in the long run, more money
  • Slow and steady wins the race, and also feeds the soul

 

More about Aaron 

Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Lego, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps “Out West.” His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after.

In April 2000, much to the chagrin of his proud Midwestern roots, he accepted an ill-fated art director position with SNOWBOARDER magazine. He won “Art Director of the Year” for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat’s ass.

Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he instantly accepted and rolled up his sleeves to work on the Gravis, Helly Hansen and Nixon accounts.

The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. All these years, he’s proud to report that he’s managed to “keep everything out of the red.” He rolls up his sleeves for Coal Headwear, Cobra Dogs, Nixon Watches, Bernie Sanders, Patagonia, Target, Chris Stapleton, NASA/JPL, John Hodgman, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that.

He’s been fiercely independent since 2004, and isn’t going back anytime soon. He lives and works out of a backyard shop in an undisclosed location on the mean streets of Portland, Oregon.

Find Aaron here:

Website | LinkedIn

Show notes

People:

Companies and organisations:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Aaron Draplin: Draplin Design Co. – Having fun and helping underdogs win draplin design co, ross drakes, ddc, aaron draplin 01:04:25 In Episode #34, Ross sits down with Aaron Draplin, founder of Draplin Design Co. and co-founder of Field Notes. Aaron started Draplin Design Co. in 2004 and hasn’t looked back since. His clients have included Nike, Burton Snowboards, Esquire, Red Wing, Ford Motor Company and the Obama Administration to name a few. Ross and Aaron chat about why he started Draplin Design Co, how design can help underdogs win, and making sure you have fun doing it. In Episode #34, Ross sits down with Aaron Draplin, founder of Draplin Design Co. and co-founder of Field Notes. Aaron started Draplin Design Co. in 2004 and hasn’t looked back since. His clients have included Nike, Burton Snowboards, Esquire, Red Wing, Ford Motor Company and the Obama Administration to name a few. Ross and Aaron chat about why he started Draplin Design Co, how design can help underdogs win, and making sure you have fun doing it. cobra dogs, union bindings, branding, draplin design co, design, aaron draplin, draplin, coal headwear, aoc true full 34 3 04dd5ec1-68b7-4d77-9c9f-a952244d4af0 Carey Smith: Big Ass Fans — The case for really listening to your customers Highlights from the conversation:

  • You're lucky if you find a name or concept that upsets a certain number of people
  • We did a lot of work to ensure that our customers thought that we hung the moon. And the advantage of that [was] our fans sold for twice what anybody else's did
  • We talked to every single customer that we had — 10s of thousands of people over a period of years — to see how we could make the experience better
  • The product is almost secondary to the experience. The product is your ticket to entry. The experience of receiving the product, buying the product is what people ultimately take away — that’s where your brand comes to life.
  • Prospective customers would call us, and we would answer HVLS fan company and there would be a pause...they'd say, are you those guys that make those big ass fans? 
  • The majority of what we got in payment was for the brand, because, I mean — we made money, but honestly, we did not make that much money.

 

More about Carey

A career entrepreneur, Carey Smith founded Big Ass Fans in 1999 and served as its CEO, or Chief Big Ass as he preferred, for 18 years. While other companies made and lost their fortunes, Carey’s contrarian business practices and relentless pursuit of new markets and high-quality products led to sustained, rapid growth. By 2017, Carey had grown the fan and light manufacturer to nearly $300 million in annual revenue and more than a thousand employees. And he’d done it without any outside investors. Ready for a new challenge, he sold Big Ass Fans for $500 million. The company’s stock appreciation rights program paid out $50 million to more than 100 loyal employees who shared Carey’s work ethic with 15 becoming overnight millionaires. Following the sale, Carey founded Unorthodox Ventures, his Austin-based twist on the business incubator that seeks to provide everything investment firms lacked when they approached him near daily at Big Ass Fans. Carey’s team consists of experts who help founders become serial entrepreneurs by providing support for everything from engineering and marketing to customer service and logistics.

Find Carey here:

Website | LinkedIn

 

Show Notes

Companies & Organisations

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 27 Jan 2021 09:45:00 +0000 info@nicework.co.za (big ass fans, unorthodox ventures, ross drakes, carey smith) https://one-more-question.simplecast.com/episodes/carey-smith-big-ass-fans-the-case-for-really-listening-to-your-customers-lqQgz475 Highlights from the conversation:

  • You're lucky if you find a name or concept that upsets a certain number of people
  • We did a lot of work to ensure that our customers thought that we hung the moon. And the advantage of that [was] our fans sold for twice what anybody else's did
  • We talked to every single customer that we had — 10s of thousands of people over a period of years — to see how we could make the experience better
  • The product is almost secondary to the experience. The product is your ticket to entry. The experience of receiving the product, buying the product is what people ultimately take away — that’s where your brand comes to life.
  • Prospective customers would call us, and we would answer HVLS fan company and there would be a pause...they'd say, are you those guys that make those big ass fans? 
  • The majority of what we got in payment was for the brand, because, I mean — we made money, but honestly, we did not make that much money.

 

More about Carey

A career entrepreneur, Carey Smith founded Big Ass Fans in 1999 and served as its CEO, or Chief Big Ass as he preferred, for 18 years. While other companies made and lost their fortunes, Carey’s contrarian business practices and relentless pursuit of new markets and high-quality products led to sustained, rapid growth. By 2017, Carey had grown the fan and light manufacturer to nearly $300 million in annual revenue and more than a thousand employees. And he’d done it without any outside investors. Ready for a new challenge, he sold Big Ass Fans for $500 million. The company’s stock appreciation rights program paid out $50 million to more than 100 loyal employees who shared Carey’s work ethic with 15 becoming overnight millionaires. Following the sale, Carey founded Unorthodox Ventures, his Austin-based twist on the business incubator that seeks to provide everything investment firms lacked when they approached him near daily at Big Ass Fans. Carey’s team consists of experts who help founders become serial entrepreneurs by providing support for everything from engineering and marketing to customer service and logistics.

Find Carey here:

Website | LinkedIn

 

Show Notes

Companies & Organisations

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Carey Smith: Big Ass Fans — The case for really listening to your customers big ass fans, unorthodox ventures, ross drakes, carey smith 00:45:56 In Episode 33, Ross is joined by Carey Smith, founder and ex-Chief Big Ass of Big Ass Fans and Founding Contrarian of Unorthodox Ventures. A career entrepreneur, Carey Smith founded Big Ass Fans in 1999 and served as its CEO, or Chief Big Ass for 18 years. His contrarian business practices and relentless pursuit of new markets and high-quality products led to sustained, rapid growth. After selling Big Ass Fans for $500 million, Carey founded Unorthodox Ventures to provide everything investment firms lacked. Ross and Carey discuss how he built the Big Ass Fans brand, the advantage of building for your customers, and the areas where conventional VC firms fall short. Carey's relentless pursuit of quality, doing simple things right, and focussing on your customers is an insider’s perspective in building a company that can achieve sustainable growth. In Episode 33, Ross is joined by Carey Smith, founder and ex-Chief Big Ass of Big Ass Fans and Founding Contrarian of Unorthodox Ventures. A career entrepreneur, Carey Smith founded Big Ass Fans in 1999 and served as its CEO, or Chief Big Ass for 18 years. His contrarian business practices and relentless pursuit of new markets and high-quality products led to sustained, rapid growth. After selling Big Ass Fans for $500 million, Carey founded Unorthodox Ventures to provide everything investment firms lacked. Ross and Carey discuss how he built the Big Ass Fans brand, the advantage of building for your customers, and the areas where conventional VC firms fall short. Carey's relentless pursuit of quality, doing simple things right, and focussing on your customers is an insider’s perspective in building a company that can achieve sustainable growth. differentiation, branding, carey smith, big ass fans, branding podcast, unorthodox ventures, startup, brand building, venture capital false full 33 3 cc712afc-f384-4383-833e-d34feb3619b1 Ben Crick: Craft at scale Highlights from the conversation:

"Design is not what we make. Design is what we make possible for others."

"Craft is just consideration of every detail. And scale is often about finding efficiencies. And those two notions are kind of at odds with each other."

"Craft at scale is the same as craft anywhere else. It's just trying to bring intentionality and consideration to every decision."

"We feel the tension between good business and good design constantly. Good design is so often a factor of time."

"It's critical to have the leadership team in the room because the more understanding you build, the more likely you are to build something that fits the problem."

"I don't believe in the idea that you need to find a compromise, because I think compromise implies that both sides of the equation gave up on something to meet in the middle."

More about Ben 

Originally from Australia, Ben relocated to the United States eight years ago in pursuit of a specific vision for branding — to bring the creative quality and craft usually reserved for small practices to projects and clients of intimidating scale and complexity. He believes that at the heart of all good design is an equal marriage of concept and craft. A provocative and insightful idea, brought to life with art and finesse. 

His portfolio spans a diverse range of brands, from luxury companies to global giants including Spotify, Instagram, and Coca-Cola — garnering particular recognition for his development for uncommonly compelling, far-reaching, systemic identities. The resulting work has been internationally recognized by D&AD, Graphis, Cannes, AGDA, Communication Arts, the Type Directors Club, The One Club for Creativity, the ADC, Print Magazine, and FPO — among others. Designweek named his work for Spotify as some of the most globally defining to date. In 2019 Fast Co named the Mailchimp rebrand one of the best pieces of design in 2019. Just recently he launched a provocative evolution for investment app Robinhood, which has (so far) received a warm reception on Twitter.

Ben moved to San Francisco in 2018 as Creative Director of the COLLINS SF office and has begrudgingly accepted that hiking is now a part of his life.

Website | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 13 Jan 2021 09:30:00 +0000 info@nicework.co.za (Ross Drakes) https://one-more-question.simplecast.com/episodes/ben-crick-craft-at-scale-4KUhHH_y Highlights from the conversation:

"Design is not what we make. Design is what we make possible for others."

"Craft is just consideration of every detail. And scale is often about finding efficiencies. And those two notions are kind of at odds with each other."

"Craft at scale is the same as craft anywhere else. It's just trying to bring intentionality and consideration to every decision."

"We feel the tension between good business and good design constantly. Good design is so often a factor of time."

"It's critical to have the leadership team in the room because the more understanding you build, the more likely you are to build something that fits the problem."

"I don't believe in the idea that you need to find a compromise, because I think compromise implies that both sides of the equation gave up on something to meet in the middle."

More about Ben 

Originally from Australia, Ben relocated to the United States eight years ago in pursuit of a specific vision for branding — to bring the creative quality and craft usually reserved for small practices to projects and clients of intimidating scale and complexity. He believes that at the heart of all good design is an equal marriage of concept and craft. A provocative and insightful idea, brought to life with art and finesse. 

His portfolio spans a diverse range of brands, from luxury companies to global giants including Spotify, Instagram, and Coca-Cola — garnering particular recognition for his development for uncommonly compelling, far-reaching, systemic identities. The resulting work has been internationally recognized by D&AD, Graphis, Cannes, AGDA, Communication Arts, the Type Directors Club, The One Club for Creativity, the ADC, Print Magazine, and FPO — among others. Designweek named his work for Spotify as some of the most globally defining to date. In 2019 Fast Co named the Mailchimp rebrand one of the best pieces of design in 2019. Just recently he launched a provocative evolution for investment app Robinhood, which has (so far) received a warm reception on Twitter.

Ben moved to San Francisco in 2018 as Creative Director of the COLLINS SF office and has begrudgingly accepted that hiking is now a part of his life.

Website | LinkedIn | Instagram

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Ben Crick: Craft at scale Ross Drakes 00:49:57 In Episode #32 Ross is joined by Ben Crick, Creative Director at COLLINS San Francisco. Originally from Australia, Ben relocated to the United States in pursuit of a specific vision for branding — to bring the creative quality and craft usually reserved for small practices to projects and clients of intimidating scale and complexity. Ross and Ben chat about COLLINS’ rebrand of Spotify, the importance of knowing what your clients need and what they love, and how to balance the opposing concepts of craft and scale. In Episode #32 Ross is joined by Ben Crick, Creative Director at COLLINS San Francisco. Originally from Australia, Ben relocated to the United States in pursuit of a specific vision for branding — to bring the creative quality and craft usually reserved for small practices to projects and clients of intimidating scale and complexity. Ross and Ben chat about COLLINS’ rebrand of Spotify, the importance of knowing what your clients need and what they love, and how to balance the opposing concepts of craft and scale. false full 32 3 7ac273ea-20a6-4e65-8dd2-16cdfda5dfc1 Adam Morgan: What Tom Ford, Nike, and monsters can teach us about brand building Highlights from the conversation:

Most of my clients didn't embrace collaboration in a deep way, there was shallow collaboration. But that wasn't really about genuine collaboration.

Working with your competitors is going to get you there faster,

Brand owners have misunderstood the degree to which people care or don't care about them

That ambition is too important for me to suppress. I need to step back and reconsider how I'm going to deliver that ambition under that constraint

Constraints seem to spur them on. They're more open to braver design – they have to pop out, they can't fall into that sea of sameness.

It's less about challenging somebody. It's more about challenging something, something in the category, something in contemporary culture.

 

More about Adam 

“Adam Morgan, is the founder of international brand consultancy eatbigfish, the world’s leading expert on Challenger Brands. His latest book “Overthrow II: 10 strategies from a new generation of challengers” is out now.”

Find Adam here:

LinkedIn | Twitter | Website | Books

 

Show Notes

People:

Professor Lawrence Freedman

Reed Hastings

Tom Ford

Colin Kelly

 

Companies and organisations:

King’s College London

Nike

General Electric (GE)

Oatly

Ehrenberg-Bass Institute for Marketing Science

 

Miscellaneous:

Greater Bay Area (China)

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 9 Dec 2020 09:00:00 +0000 info@nicework.co.za (adam morgan, tom ford, eatbigfish, nike, colin kelly, ross drakes) https://one-more-question.simplecast.com/episodes/adam-morgan-what-tom-ford-nike-and-monsters-can-teach-us-about-brand-building-_t7aCw6k Highlights from the conversation:

Most of my clients didn't embrace collaboration in a deep way, there was shallow collaboration. But that wasn't really about genuine collaboration.

Working with your competitors is going to get you there faster,

Brand owners have misunderstood the degree to which people care or don't care about them

That ambition is too important for me to suppress. I need to step back and reconsider how I'm going to deliver that ambition under that constraint

Constraints seem to spur them on. They're more open to braver design – they have to pop out, they can't fall into that sea of sameness.

It's less about challenging somebody. It's more about challenging something, something in the category, something in contemporary culture.

 

More about Adam 

“Adam Morgan, is the founder of international brand consultancy eatbigfish, the world’s leading expert on Challenger Brands. His latest book “Overthrow II: 10 strategies from a new generation of challengers” is out now.”

Find Adam here:

LinkedIn | Twitter | Website | Books

 

Show Notes

People:

Professor Lawrence Freedman

Reed Hastings

Tom Ford

Colin Kelly

 

Companies and organisations:

King’s College London

Nike

General Electric (GE)

Oatly

Ehrenberg-Bass Institute for Marketing Science

 

Miscellaneous:

Greater Bay Area (China)

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Adam Morgan: What Tom Ford, Nike, and monsters can teach us about brand building adam morgan, tom ford, eatbigfish, nike, colin kelly, ross drakes 00:43:13 In Episode #31, Ross is joined by the man who literally wrote the book on challenger brands — Adam Morgan. Adam is the founder of international brand consultancy eatbigfish, the world’s leading expert on Challenger Brands. He’s written four books, each of which detail inspiration and frameworks for ambitious challengers. Ross and Adam get into what real collaboration means and its potential, why you should worry less about your competitors and more about the difference you make in the world, and how constraints help us build braver brands. In Episode #31, Ross is joined by the man who literally wrote the book on challenger brands — Adam Morgan. Adam is the founder of international brand consultancy eatbigfish, the world’s leading expert on Challenger Brands. He’s written four books, each of which detail inspiration and frameworks for ambitious challengers. Ross and Adam get into what real collaboration means and its potential, why you should worry less about your competitors and more about the difference you make in the world, and how constraints help us build braver brands. brand strategy, eatbigfish, brave brands, branding, build better brands, tom ford, build better companies, colin kelly, marketing, challenger brands, design, collaboration, challenger brand strategy, nike, brand building, adam morgan false full 31 3 e08731d7-af1e-46c2-8a79-b02f540f2cf9 Scott English: No BS — How an agency of two helped RXBar sell for $600m Highlights from the conversation:

David Ogilvy had lamented that if advertising agencies were a dairy farm, you had more milkers than you had cows.

We were removed from the people who were most invested in the brands that we served

I was shocked at how great the product was and equally sad about how poorly it was being presented

So even they themselves didn't come in to make shit up. They just defined what was already there, and focused on it

In a completely transparent electronic world where everybody's first step is to Google you, you'd better be telling the truth

But now brand has to be personality, it has to be what's your beliefs? What are your principles? What are your values? What's your stance on sustainability? All those come into play.

 

MORE ABOUT SCOTT&VICTOR 

When you work with Scott&Victor you get Scott and Victor. We embed ourselves in your brand and function as your creative directors. We will guide and participate in the creation of every aspect of your marketing communications, from strategic brief through the crafting of your brand expressions.

During our global advertising agency experience, we repeatedly proved that smaller groups of concentrated talent generate bigger and better thinking.

Find Scott here:

LinkedIn | Website

 

SHOW NOTES

People:

David Ogilvy

Peter Rahal

Ron Seichrist

Doreen Dvorin

 

Companies and organisations:

Leo Burnett

Turner Classic Movies

RXBar

Kroger

Wieden Kennedy

Red Wing Shoes

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 25 Nov 2020 10:48:35 +0000 info@nicework.co.za (Scott&Victor, Ron Seichrist, Portfolio Centre, Scott English, Doreen Dvorin, Red Wing Shoes, Ross Drakes, Peter Rahal, RXBar, Leo Burnett) https://one-more-question.simplecast.com/episodes/scott-english-no-bs-how-an-agency-of-two-helped-rxbar-sell-for-600m-4W3ra6J_ Highlights from the conversation:

David Ogilvy had lamented that if advertising agencies were a dairy farm, you had more milkers than you had cows.

We were removed from the people who were most invested in the brands that we served

I was shocked at how great the product was and equally sad about how poorly it was being presented

So even they themselves didn't come in to make shit up. They just defined what was already there, and focused on it

In a completely transparent electronic world where everybody's first step is to Google you, you'd better be telling the truth

But now brand has to be personality, it has to be what's your beliefs? What are your principles? What are your values? What's your stance on sustainability? All those come into play.

 

MORE ABOUT SCOTT&VICTOR 

When you work with Scott&Victor you get Scott and Victor. We embed ourselves in your brand and function as your creative directors. We will guide and participate in the creation of every aspect of your marketing communications, from strategic brief through the crafting of your brand expressions.

During our global advertising agency experience, we repeatedly proved that smaller groups of concentrated talent generate bigger and better thinking.

Find Scott here:

LinkedIn | Website

 

SHOW NOTES

People:

David Ogilvy

Peter Rahal

Ron Seichrist

Doreen Dvorin

 

Companies and organisations:

Leo Burnett

Turner Classic Movies

RXBar

Kroger

Wieden Kennedy

Red Wing Shoes

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Scott English: No BS — How an agency of two helped RXBar sell for $600m Scott&Victor, Ron Seichrist, Portfolio Centre, Scott English, Doreen Dvorin, Red Wing Shoes, Ross Drakes, Peter Rahal, RXBar, Leo Burnett 00:50:24 In Episode #30 Ross is joined by Scott English, Founder and Partner at Scott&Victor. His name, his major and the language he speaks best: Scott can't get away from English. Ever since second grade, when his poem about kites was featured on his elementary school’s bulletin board, Scott has been pursuing writing in all forms. Once called “the best planner in the creative department,” Scott has a particular fondness for writing creative briefs. Ross and Scott discuss how staying small has helped Scott&Victor generate bigger and better ideas for their clients, their iconic rebrand of RXBar and letting them go as a client, and the four questions to create a perfect brief. In Episode #30 Ross is joined by Scott English, Founder and Partner at Scott&Victor. His name, his major and the language he speaks best: Scott can't get away from English. Ever since second grade, when his poem about kites was featured on his elementary school’s bulletin board, Scott has been pursuing writing in all forms. Once called “the best planner in the creative department,” Scott has a particular fondness for writing creative briefs. Ross and Scott discuss how staying small has helped Scott&Victor generate bigger and better ideas for their clients, their iconic rebrand of RXBar and letting them go as a client, and the four questions to create a perfect brief. red wing shoes rebrand, branding, scott&victor, rebrand, brand building, rxbar rebrand false full 30 3 67f667c9-5ebe-4e55-9ab5-de294ca20a73 Fredrik Öst: If no one hates it, no one loves it. Make enemies Highlights from the conversation:

I think that everything is a remix of something else. So we love to see when other agencies are similar to us because it only means that there are more people believing. 

So they come to us with a brief — we always rewrite it. Most of the time, we make them realise that what you think you need is not what you need, or maybe that comes in stage three.

Companies love data these days. It's always like — Oh, it's gonna tell us the truth. But look at your marriage— do you want to use data for changing your marriage?

People in companies are afraid of making enemies with consumers. And they want fans. But they don't understand that in order to get fans you need enemies because you need to stand up for something. And when you stand up for something that you believe in, whether it's your private person or company, you will get enemies. But you will get the right kind of enemies, enemies that you don't want as fans anyway. 

So, the thing for us is that if someone has a low budget, we demand creative freedom, we demand only one [revert].

It's super important that brands have opinions and stand up for them — as important as it is for private individuals to also have opinions voiced and publicly allowed. I think that it's the new era, and brands need to start caring, for real, about sustainability, people — employees, everyone — and I think that there's no shortcut, it's just start doing it now and you won't have so much work to do later.

 

More about SNASK 

SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They think it’s a waste of time to worry about what people think of them — as long as they stay true to themselves, they are living their dream.

SNASK sees love as the only way forward, and they will never sell out or abandon their values. Standing up for their opinions and beliefs is the only way they know. They walk with their backs straight on the path to pursuing their truth. With one foot in front of the other, they seek to challenge conservative frameworks. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience.

They assume responsibility to stay engaged, give a damn, and strive for empathy. This assumption of responsibility is encapsulated in one word: Love.

 

Find Fredrik here:

LinkedIn

Website

Instagram (Fredrik)

Instagram (Snask)

 

Show Notes:

People:

Winston Churchill

Alexandria Ocasio-Cortez (AOC)

Emma Watson

Bill Walsh

Barack Obama

Companies and organisations:

Cumbria Institute of the Arts

San Francisco 49ers

Miscellaneous:

Stockholm

Black Lives Matter

Make Enemies and Gain Fans

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 11 Nov 2020 09:45:00 +0000 info@nicework.co.za (Bill Walsh, fredrik öst, ross drakes, San Francisco 49ers, Alexandria Ocasio-Cortez, Emma Watson, snask, Barack Obama, winston churchill, Cumbria Institute of the Arts) https://one-more-question.simplecast.com/episodes/fredrik-ost-if-no-one-hates-it-no-one-loves-it-make-enemies-4nr6YxTp Highlights from the conversation:

I think that everything is a remix of something else. So we love to see when other agencies are similar to us because it only means that there are more people believing. 

So they come to us with a brief — we always rewrite it. Most of the time, we make them realise that what you think you need is not what you need, or maybe that comes in stage three.

Companies love data these days. It's always like — Oh, it's gonna tell us the truth. But look at your marriage— do you want to use data for changing your marriage?

People in companies are afraid of making enemies with consumers. And they want fans. But they don't understand that in order to get fans you need enemies because you need to stand up for something. And when you stand up for something that you believe in, whether it's your private person or company, you will get enemies. But you will get the right kind of enemies, enemies that you don't want as fans anyway. 

So, the thing for us is that if someone has a low budget, we demand creative freedom, we demand only one [revert].

It's super important that brands have opinions and stand up for them — as important as it is for private individuals to also have opinions voiced and publicly allowed. I think that it's the new era, and brands need to start caring, for real, about sustainability, people — employees, everyone — and I think that there's no shortcut, it's just start doing it now and you won't have so much work to do later.

 

More about SNASK 

SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They think it’s a waste of time to worry about what people think of them — as long as they stay true to themselves, they are living their dream.

SNASK sees love as the only way forward, and they will never sell out or abandon their values. Standing up for their opinions and beliefs is the only way they know. They walk with their backs straight on the path to pursuing their truth. With one foot in front of the other, they seek to challenge conservative frameworks. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience.

They assume responsibility to stay engaged, give a damn, and strive for empathy. This assumption of responsibility is encapsulated in one word: Love.

 

Find Fredrik here:

LinkedIn

Website

Instagram (Fredrik)

Instagram (Snask)

 

Show Notes:

People:

Winston Churchill

Alexandria Ocasio-Cortez (AOC)

Emma Watson

Bill Walsh

Barack Obama

Companies and organisations:

Cumbria Institute of the Arts

San Francisco 49ers

Miscellaneous:

Stockholm

Black Lives Matter

Make Enemies and Gain Fans

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Fredrik Öst: If no one hates it, no one loves it. Make enemies Bill Walsh, fredrik öst, ross drakes, San Francisco 49ers, Alexandria Ocasio-Cortez, Emma Watson, snask, Barack Obama, winston churchill, Cumbria Institute of the Arts 00:47:40 In Episode #29 of One More Question, Ross is joined by Fredrik Öst, Founder and Creative Director at SNASK. Who/What is SNASK? SNASK is an internationally renowned creative agency that makes kick-ass branding, design, and film. They’re your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. Ross and Fredrik chat about why we shouldn’t be enslaved by data, why brands should write their own stories and act on them, and why they shouldn’t be afraid to make a few enemies. In Episode #29 of One More Question, Ross is joined by Fredrik Öst, Founder and Creative Director at SNASK. Who/What is SNASK? SNASK is an internationally renowned creative agency that makes kick-ass branding, design, and film. They’re your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. Ross and Fredrik chat about why we shouldn’t be enslaved by data, why brands should write their own stories and act on them, and why they shouldn’t be afraid to make a few enemies. branding, make enemies gain fains, marketing, purpose, design, fredrik öst, brand building, black lives matter, design thinking, snask, make enemies, gain fans true full 29 3 51d39b78-78ac-495d-a929-861685d15d02 Matt Brownell: It's not a branding job when it's part of your DNA Highlights from the episode:

Their Head of Brand position didn't exist. And in fact, there was no brand team, Yoco, in the startup phase that they were at, and in many respects, we're still at, the mentality is usually growth hacking, it's performance marketing

The core job of a brand team is to build a really strong competitive moat around yourself. So that if competitors do come in with a really low price product, or some fantastic promotion, or some campaign, you're not going to feel the effects of that. 

There was a realisation for me early on in this process, that the real gold that we had at Yoco was our customer's stories, not our own story.

The concept of having a strong community of customers who are at the centre of that community and can become your evangelists over time, and you have the ability to have two way conversations all the time is absolutely critical for brand building, but also just building your business.

We were a bit pissed off, to be honest, because we realised that the decision-makers in this country had no access to data to make good decisions.

Everything from the internal values that we have as a company and how we work with each other to how we project ourselves out into the world, and how we treat our customers is all extremely purpose-driven, and that's what makes it such a great place to work

 

More about Matt Brownell 

Matt Brownell is the Head of Brand & Communications at Yoco, an African technology company that builds tools and services to help small businesses get paid, run their business better, and grow.  Yoco offers card payment acceptance, software-driven business tools and working capital.

Matt was born to educators in Kwa-Zulu Natal where he was raised, before attending Rhodes University to study Business Commerce. Post two years of travel, Matt joined Accenture in their Management Consulting division, working on multiple blue-chip clients across a three year period. A two-year contract with FIFA over the 2010 FIFA World Cup schooled him in sports marketing and project management on a global scale.

Prior to Yoco, Matt was an executive at SABMiller where he led Strategy & Innovation for the iconic Castle Lager brand, as well as heading up the Trade Marketing department for the Egoli region of SAB Miller, a role in which he led a team of +30 people. In his role at Yoco, Matt is responsible for telling the inspirational stories  of the small business heroes who Yoco are lucky enough to call their customers.

 

Find Matt here:

LinkedIn

Twitter

 

Show Notes

People:

Katlego Maphai

Companies and organisations:

Yoco

SAB

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 28 Oct 2020 09:45:00 +0000 info@nicework.co.za (ross drakes, South African Breweries, Katlego Maphai, Yoco, SAB, matt brownell) https://one-more-question.simplecast.com/episodes/matt-brownell-its-not-a-branding-job-when-its-part-of-your-dna-JEbRWKMs Highlights from the episode:

Their Head of Brand position didn't exist. And in fact, there was no brand team, Yoco, in the startup phase that they were at, and in many respects, we're still at, the mentality is usually growth hacking, it's performance marketing

The core job of a brand team is to build a really strong competitive moat around yourself. So that if competitors do come in with a really low price product, or some fantastic promotion, or some campaign, you're not going to feel the effects of that. 

There was a realisation for me early on in this process, that the real gold that we had at Yoco was our customer's stories, not our own story.

The concept of having a strong community of customers who are at the centre of that community and can become your evangelists over time, and you have the ability to have two way conversations all the time is absolutely critical for brand building, but also just building your business.

We were a bit pissed off, to be honest, because we realised that the decision-makers in this country had no access to data to make good decisions.

Everything from the internal values that we have as a company and how we work with each other to how we project ourselves out into the world, and how we treat our customers is all extremely purpose-driven, and that's what makes it such a great place to work

 

More about Matt Brownell 

Matt Brownell is the Head of Brand & Communications at Yoco, an African technology company that builds tools and services to help small businesses get paid, run their business better, and grow.  Yoco offers card payment acceptance, software-driven business tools and working capital.

Matt was born to educators in Kwa-Zulu Natal where he was raised, before attending Rhodes University to study Business Commerce. Post two years of travel, Matt joined Accenture in their Management Consulting division, working on multiple blue-chip clients across a three year period. A two-year contract with FIFA over the 2010 FIFA World Cup schooled him in sports marketing and project management on a global scale.

Prior to Yoco, Matt was an executive at SABMiller where he led Strategy & Innovation for the iconic Castle Lager brand, as well as heading up the Trade Marketing department for the Egoli region of SAB Miller, a role in which he led a team of +30 people. In his role at Yoco, Matt is responsible for telling the inspirational stories  of the small business heroes who Yoco are lucky enough to call their customers.

 

Find Matt here:

LinkedIn

Twitter

 

Show Notes

People:

Katlego Maphai

Companies and organisations:

Yoco

SAB

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Matt Brownell: It's not a branding job when it's part of your DNA ross drakes, South African Breweries, Katlego Maphai, Yoco, SAB, matt brownell 00:46:46 In Episode #28 of One More Question, Ross is joined by Matt Brownell, Head of Brand & Communications at Yoco. Matt has been an executive at SABMiller, leading Strategy & Innovation for the iconic Castle Lager brand and heading up the Trade Marketing department for the Egoli region of SABMiller. In his role at Yoco, Matt is responsible for telling the inspirational stories of the small business heroes who Yoco are lucky enough to call their customers. Ross and Matt chat about long-term brand building and splitting Yoco’s marketing team in two, Yoco’s response to the COVID-19 pandemic, and why it’s better to build a brand on a limited budget. In Episode #28 of One More Question, Ross is joined by Matt Brownell, Head of Brand & Communications at Yoco. Matt has been an executive at SABMiller, leading Strategy & Innovation for the iconic Castle Lager brand and heading up the Trade Marketing department for the Egoli region of SABMiller. In his role at Yoco, Matt is responsible for telling the inspirational stories of the small business heroes who Yoco are lucky enough to call their customers. Ross and Matt chat about long-term brand building and splitting Yoco’s marketing team in two, Yoco’s response to the COVID-19 pandemic, and why it’s better to build a brand on a limited budget. branding, brand, marketing, purpose, performance marketing, brand building, purpose-driven, yoco false full 28 3 0b3b122e-1baa-437b-8f52-95969a3a065a Bruce Mau: How we can design a better future Highlights from the conversation:

My concern is not the big brands, it's the numbered companies. It's the invisible number of companies that are dumping chemicals into our water because we've never heard of them, we can't control them

What you say is inconsequential. The real story you're telling your people and the world is your action.

But today, everything is transparent. We've gone from an opaque world to a transparent world, that transparency means that everything you're doing is part of your story.

Often the cumulative impact is so staggering that people are shocked by what they're actually doing. Because We're so focused on quarterly reports and monthly and daily results. We don't ever take a step back to say, what happens if we succeed.

We have a right to exist, if we're contributing. And I think that's a mind expanding way of thinking about business to say, you know, you have a responsibility in your existence

It's what I call life-centred design, which really puts life at the centre and we start to think about how we sustain our living ecologies, how do we design them for perpetuity? How do we design ways of living, that aren't exhausting the ecologies that support us?

 

More about Bruce 

“The wrong answer is the right answer looking for a different question.”

Bruce Mau is a dazzlingly creative optimist whose love of thorny problems led him to imagine a new methodology for whole-system transformation. He’s a brilliant amalgam of designer, philosopher, curator, author, educator and visionary. It’s not nouns, though, that best explain what he does. It’s verbs. And what Bruce does best is provoke, invite, incite, lead, and dare us to think differently about the world of design—and the design of the world.

A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas. Mau founded the Institute without Boundaries, a purpose-driven postgraduate design program at George Brown College in Toronto, and it’s there that he and his students co-created the groundbreaking exhibition and best-selling book, Massive Change. His “Incomplete Manifesto for Growth,” a 43-point declaration on sustaining a creative life, has been translated into 15 languages. He is the author of MC24, and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He is also the Chief Design Officer for Freeman, the pioneers in live brand experience.

Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, entrepreneurs, renowned artists, and fellow optimists. He focuses on life-centered design, helping companies curate their truest work, and teaches both students and businesses how to articulate a positive and practical future. He’s designed social movements, brands, businesses, institutions and projects from sustainable carpets to a 1,000-year plan for the future of Mecca. 

He’s served as a Visiting Professor at institutions worldwide including the Getty Research Institute in California and the Central Academy of Fine Arts in Beijing, as the Cullinan Chair at Rice University, and was conferred a Distinguished Fellowship at Northwestern University. Mau is the recipient of The Design Mind Award from the Cooper Hewitt National Design Museum, AIGA gold Medal, and six honorary degrees. He was named an Honorary Royal Designer for Industry by the RSA, London. He travels the globe to lecture and consider architecture, art and film, conceptual philosophy, and “work as a beautiful experiment.” And always, his designs challenge us to imagine a more just and sustainable world. 

It is truly in person that the breadth of Bruce’s work reveals the core truth about him: he dives into everything with gleeful intent and a wildly contagious laugh. It’s this zest for connecting the world that brings out the best in people and projects, and resonates at home, too, in the life he shares with his wife Bisi Williams and three daughters in Winnetka, Illinois.

Find Bruce here:

LinkedIn

Website

Book

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation 

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 14 Oct 2020 09:45:00 +0000 info@nicework.co.za (bruce mau, cooper hewitt, ross drakes, massive change, mcewan school of architecture, naomi klein, Guateamala, laurentian university, Guatemala, royal society of arts, MC24) https://one-more-question.simplecast.com/episodes/bruce-mau-how-we-can-design-a-better-future-R8AJhJZE Highlights from the conversation:

My concern is not the big brands, it's the numbered companies. It's the invisible number of companies that are dumping chemicals into our water because we've never heard of them, we can't control them

What you say is inconsequential. The real story you're telling your people and the world is your action.

But today, everything is transparent. We've gone from an opaque world to a transparent world, that transparency means that everything you're doing is part of your story.

Often the cumulative impact is so staggering that people are shocked by what they're actually doing. Because We're so focused on quarterly reports and monthly and daily results. We don't ever take a step back to say, what happens if we succeed.

We have a right to exist, if we're contributing. And I think that's a mind expanding way of thinking about business to say, you know, you have a responsibility in your existence

It's what I call life-centred design, which really puts life at the centre and we start to think about how we sustain our living ecologies, how do we design them for perpetuity? How do we design ways of living, that aren't exhausting the ecologies that support us?

 

More about Bruce 

“The wrong answer is the right answer looking for a different question.”

Bruce Mau is a dazzlingly creative optimist whose love of thorny problems led him to imagine a new methodology for whole-system transformation. He’s a brilliant amalgam of designer, philosopher, curator, author, educator and visionary. It’s not nouns, though, that best explain what he does. It’s verbs. And what Bruce does best is provoke, invite, incite, lead, and dare us to think differently about the world of design—and the design of the world.

A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas. Mau founded the Institute without Boundaries, a purpose-driven postgraduate design program at George Brown College in Toronto, and it’s there that he and his students co-created the groundbreaking exhibition and best-selling book, Massive Change. His “Incomplete Manifesto for Growth,” a 43-point declaration on sustaining a creative life, has been translated into 15 languages. He is the author of MC24, and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He is also the Chief Design Officer for Freeman, the pioneers in live brand experience.

Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, entrepreneurs, renowned artists, and fellow optimists. He focuses on life-centered design, helping companies curate their truest work, and teaches both students and businesses how to articulate a positive and practical future. He’s designed social movements, brands, businesses, institutions and projects from sustainable carpets to a 1,000-year plan for the future of Mecca. 

He’s served as a Visiting Professor at institutions worldwide including the Getty Research Institute in California and the Central Academy of Fine Arts in Beijing, as the Cullinan Chair at Rice University, and was conferred a Distinguished Fellowship at Northwestern University. Mau is the recipient of The Design Mind Award from the Cooper Hewitt National Design Museum, AIGA gold Medal, and six honorary degrees. He was named an Honorary Royal Designer for Industry by the RSA, London. He travels the globe to lecture and consider architecture, art and film, conceptual philosophy, and “work as a beautiful experiment.” And always, his designs challenge us to imagine a more just and sustainable world. 

It is truly in person that the breadth of Bruce’s work reveals the core truth about him: he dives into everything with gleeful intent and a wildly contagious laugh. It’s this zest for connecting the world that brings out the best in people and projects, and resonates at home, too, in the life he shares with his wife Bisi Williams and three daughters in Winnetka, Illinois.

Find Bruce here:

LinkedIn

Website

Book

 

Show Notes

People:

Companies and organisations:

Miscellaneous:

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

 

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation 

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Bruce Mau: How we can design a better future bruce mau, cooper hewitt, ross drakes, massive change, mcewan school of architecture, naomi klein, Guateamala, laurentian university, Guatemala, royal society of arts, MC24 00:50:26 In Episode #27 of One More Question, Ross is joined by designer, philosopher, curator, author, educator and visionary, Bruce Mau. Across 30 years of design innovation, Bruce has collaborated with leading organizations, heads of state, entrepreneurs, renowned artists, and fellow optimists. He focuses on life-centred design, helping companies curate their truest work, and teaches both students and businesses how to articulate a positive and practical future. He’s designed social movements, brands, businesses, institutions and projects from sustainable carpets to a 1,000-year plan for the future of Mecca. Ross and Bruce discuss brands as a mark of accountability, how to think about your impact and build a sustainable company, and life-centred design and how to design with the future in mind. In Episode #27 of One More Question, Ross is joined by designer, philosopher, curator, author, educator and visionary, Bruce Mau. Across 30 years of design innovation, Bruce has collaborated with leading organizations, heads of state, entrepreneurs, renowned artists, and fellow optimists. He focuses on life-centred design, helping companies curate their truest work, and teaches both students and businesses how to articulate a positive and practical future. He’s designed social movements, brands, businesses, institutions and projects from sustainable carpets to a 1,000-year plan for the future of Mecca. Ross and Bruce discuss brands as a mark of accountability, how to think about your impact and build a sustainable company, and life-centred design and how to design with the future in mind. sustainable business, mc24, branding, massive change, bruce mau, brand, purpose, life-centred design, design, massive change network, sustainability, brand building, impact, purpose-driven false full 27 3 7feb6043-8c1e-4531-9375-9ac2a1e847ce Sizakele Marutlulle: Business — it's not about buying the latest Bentley Highlights from the conversation:

Purpose defines what you do when nobody's looking. Unfortunately, we're seeing a lot of posturing and gesturing

What I've seen in the last three years is an obsession with the startup culture. On the other end of the pendulum, you've got an obsession with people who can now globalise and take their brands beyond national boundaries, but there's this missing middle. 

The narrative of business is growth, you know — you need to keep growing. And I think there's a very interesting conversation that I've started to hear of people going — well, what if we didn't need to grow? You know, what if we needed to grow to a certain size, and then that was okay, like that's enough?

If we started measuring the profitability of purpose-led brands at a level which is at the scale of the JSE then you would start seeing businesses take this stuff seriously

The data is there that shows how, if we truly can support the efforts of female entrepreneurs, we can see the parallel effects and the growth of communities and families.

The persuasion that is still left, and particularly in this country: One is to reverse businesses' obsession with hiring CAs as CEOs. Two is having brand builders on board, because if you don't have the voice of the consumer represented at board level, then you're just speaking to each other about beans and numbers

 

More about Sizakele

Strategist and creative problem solver Sizakele Marutlulle has over 23 years’ experience in leadership, business architecture, brand building, innovation and people development. She works at the intersection of commerce, creativity and culture to design solutions to help female-led and pro-Africa businesses compete, win and prosper

She is a disruptive thinker, cultural creative, business architect, ideation activist and public speaker with experience across various sectors and geographies. She has the rare talent of having worked in the public and private sectors, with small and established businesses at various stages of development. She has also founded, turned around and/or accelerated several ad agencies. She applies this deep and diverse knowledge to unlock sustainable commercial and reputational success for her clients.

Find Sizakele here:

Website

LinkedIn

Twitter

 

Show Notes

People:

Bruce Mau

Wanda Lepohoto

Companies and Organisations:

Black Lives Matter

Unilever

Aunt Jemima

B Corp

MaXhosa

Burton

Kingsley Cola

Tom’s of Maine

Miscellaneous:

Lady Antebellum

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 10 Sep 2020 09:30:04 +0000 info@nicework.co.za (ross drakes, sizakele marutlulle, black lives matter, lady antebellum, bruce mau, b corp, tom's of maine, unilever, burton, wanda lephoto, aunt jemima, maxhosa, kingsley cola) https://one-more-question.simplecast.com/episodes/sizakele-marutlulle-business-its-not-about-buying-the-latest-bentley-R8L5wJIC Highlights from the conversation:

Purpose defines what you do when nobody's looking. Unfortunately, we're seeing a lot of posturing and gesturing

What I've seen in the last three years is an obsession with the startup culture. On the other end of the pendulum, you've got an obsession with people who can now globalise and take their brands beyond national boundaries, but there's this missing middle. 

The narrative of business is growth, you know — you need to keep growing. And I think there's a very interesting conversation that I've started to hear of people going — well, what if we didn't need to grow? You know, what if we needed to grow to a certain size, and then that was okay, like that's enough?

If we started measuring the profitability of purpose-led brands at a level which is at the scale of the JSE then you would start seeing businesses take this stuff seriously

The data is there that shows how, if we truly can support the efforts of female entrepreneurs, we can see the parallel effects and the growth of communities and families.

The persuasion that is still left, and particularly in this country: One is to reverse businesses' obsession with hiring CAs as CEOs. Two is having brand builders on board, because if you don't have the voice of the consumer represented at board level, then you're just speaking to each other about beans and numbers

 

More about Sizakele

Strategist and creative problem solver Sizakele Marutlulle has over 23 years’ experience in leadership, business architecture, brand building, innovation and people development. She works at the intersection of commerce, creativity and culture to design solutions to help female-led and pro-Africa businesses compete, win and prosper

She is a disruptive thinker, cultural creative, business architect, ideation activist and public speaker with experience across various sectors and geographies. She has the rare talent of having worked in the public and private sectors, with small and established businesses at various stages of development. She has also founded, turned around and/or accelerated several ad agencies. She applies this deep and diverse knowledge to unlock sustainable commercial and reputational success for her clients.

Find Sizakele here:

Website

LinkedIn

Twitter

 

Show Notes

People:

Bruce Mau

Wanda Lepohoto

Companies and Organisations:

Black Lives Matter

Unilever

Aunt Jemima

B Corp

MaXhosa

Burton

Kingsley Cola

Tom’s of Maine

Miscellaneous:

Lady Antebellum

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Sizakele Marutlulle: Business — it's not about buying the latest Bentley ross drakes, sizakele marutlulle, black lives matter, lady antebellum, bruce mau, b corp, tom's of maine, unilever, burton, wanda lephoto, aunt jemima, maxhosa, kingsley cola 00:45:58 Sizakele Marutlulle joins Ross for Episode #26 of One More Question. As a previous guest on Season 01 of One More Question, we get to find out how Sizakele’s focus has shifted since her first appearance on the podcast. Sizakele is a strategist and creative problem solver with more than 23 years of experience in leadership, business architecture, brand building, innovation and people development. She works at the intersection of commerce, creativity and culture to design solutions to help female-led and pro-Africa businesses compete, win and prosper. In this episode, Ross and Sizakele discuss the power of female-led businesses and why she has decided to focus on assisting and developing female entrepreneurs. They also chat about Purpose — how it has been used or misused by lazy marketers and CEOs and its potential to drive business when used properly. Sizakele Marutlulle joins Ross for Episode #26 of One More Question. As a previous guest on Season 01 of One More Question, we get to find out how Sizakele’s focus has shifted since her first appearance on the podcast. Sizakele is a strategist and creative problem solver with more than 23 years of experience in leadership, business architecture, brand building, innovation and people development. She works at the intersection of commerce, creativity and culture to design solutions to help female-led and pro-Africa businesses compete, win and prosper. In this episode, Ross and Sizakele discuss the power of female-led businesses and why she has decided to focus on assisting and developing female entrepreneurs. They also chat about Purpose — how it has been used or misused by lazy marketers and CEOs and its potential to drive business when used properly. b corp, omq, sizakelle marutlulle, purpose, fentrepreneur, one more question, entrepreneurship, purpose-driven, fentrepreneurs false full 26 2 28f99d6a-d41d-49c9-95cb-9c3d35114886 Tom Fels: The business of the future is Purpose-driven More about Tom 

An evangelist for conscious business, Tom Fels is the Founder and CEO of Animarem, an advisory focused on transforming business as a force for good, and the regional representative of the global B Corp movement in Southern Africa.

Tom’s journey to purpose saw him guiding the world's top brands to growth as communication group Publicis Machine‘s Group Managing Director, supporting digital transformation as CEO of Nurun - the Publicis specialist technology agency – and then embarking on a role as CEO: Hospitality at the world-leading conservation tourism business, Singita.

Tom is passionate about connecting people to powerful ideas that accelerate business and lead sustainable change. 

       

Find Tom here:

LinkedIn

Website

Animarem

 

Show Notes

Companies/Organisations:

4WKS Coffee

BlackRock

Singita

Patagonia
All Birds

B Corp

Unreasonable Capital

Miscellaneous:

One Eyed Man with Tom Fels

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 20 Aug 2020 09:00:25 +0000 info@nicework.co.za (4wks coffee, Singita, Ross Drakes, unreasonable capital, all birds, BlackRock, Tom Fels, B Corporation, patagonia, Animarem) https://one-more-question.simplecast.com/episodes/tom-fels-the-business-of-the-future-is-purpose-driven-FSMT4xAG More about Tom 

An evangelist for conscious business, Tom Fels is the Founder and CEO of Animarem, an advisory focused on transforming business as a force for good, and the regional representative of the global B Corp movement in Southern Africa.

Tom’s journey to purpose saw him guiding the world's top brands to growth as communication group Publicis Machine‘s Group Managing Director, supporting digital transformation as CEO of Nurun - the Publicis specialist technology agency – and then embarking on a role as CEO: Hospitality at the world-leading conservation tourism business, Singita.

Tom is passionate about connecting people to powerful ideas that accelerate business and lead sustainable change. 

       

Find Tom here:

LinkedIn

Website

Animarem

 

Show Notes

Companies/Organisations:

4WKS Coffee

BlackRock

Singita

Patagonia
All Birds

B Corp

Unreasonable Capital

Miscellaneous:

One Eyed Man with Tom Fels

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tom Fels: The business of the future is Purpose-driven 4wks coffee, Singita, Ross Drakes, unreasonable capital, all birds, BlackRock, Tom Fels, B Corporation, patagonia, Animarem 00:44:25 Tom Fels, CEO of Animarem and regional representative of the B Corp movement, joins Ross for Episode #25 of One More Question. An evangelist for conscious business, Tom held various leadership positions before founding Animarem — Group Managing Director of Publicis Machine, CEO of Nurun, and CEO: Hospitality at Singita. He is passionate about connecting people to powerful ideas that accelerate business and lead sustainable change. Ross and Tom chat about Purpose-driven business — what it means, why companies choose to become Purpose-driven, and the benefits of choosing to do so. They also speak about the global B Corp movement and how it backs up your choice to be a Purpose-driven company. This is a great episode for anyone that wants to learn more about being a Purpose-driven company, the B Corp Certification, or why these movements can help businesses become future-fit. Tom Fels, CEO of Animarem and regional representative of the B Corp movement, joins Ross for Episode #25 of One More Question. An evangelist for conscious business, Tom held various leadership positions before founding Animarem — Group Managing Director of Publicis Machine, CEO of Nurun, and CEO: Hospitality at Singita. He is passionate about connecting people to powerful ideas that accelerate business and lead sustainable change. Ross and Tom chat about Purpose-driven business — what it means, why companies choose to become Purpose-driven, and the benefits of choosing to do so. They also speak about the global B Corp movement and how it backs up your choice to be a Purpose-driven company. This is a great episode for anyone that wants to learn more about being a Purpose-driven company, the B Corp Certification, or why these movements can help businesses become future-fit. conscious business, animarem, purpose, benefit corporation, bcorp, purpose-driven, singita, b corporation false full 25 2 f3b31155-eaa1-4f96-a465-87532837c10b Tshepo Mohlala — TSHEPO Jeans: Building a conscious company from the ground up Highlights from the conversation:

  • I realised that if you want to touch people, just tell them a story and they will never forget you
  • It's easy for me to be in a business where I sell jeans and it's all about money-making. But when you have a big idea, a bigger purpose that's what keeps us going, that's what builds companies that's what builds big brands
  • We had to upskill them. So we collaborated with a school in Amsterdam. I went to learn how to make a pair of jeans, brought the master tailor and the co-founder into the space and ran a programme that taught the ladies how to make a pair of jeans from start to finish, and they became master tailors
  • I know it's really one of the most expensive and hardest ways of doing business in this world. But I think it has much more impact. And I'd really love to impact more people
  • We decided that we were going to hire people from the community. So, the ladies that work in our atelier, walk to work — they don't have to spend their money on transportation or have taxi problems
  • We believe that Africa has so much talent, Africa has so much creativity, and we believe that Africa is not here for handouts

 

More about Tshepo

Tshepo Mohlala grew up in Tsakane, Gauteng, in a full household that included his mom, grandparents, and some of his cousins. Growing up surrounded by strong women ignited an early interest in clothes.

He abandoned studying film at AFDA to study Fashion at the University of Johannesburg, but was forced to drop out in 2011 due to financial constraints. He continued to pursue his love of fashion and, for two years, focused on the art and craft of jean-making, learning techniques through Amsterdam's Jean School.

He took a loan of R8000 to make 100 pairs of jeans which he sold from his backpack. Realising there was a dearth of South African denim brands, Tshepo launched his own line of Jeans, TSHEPO, in 2015.

Mohlala believes that denim has the ability to tell a story which is both beautiful and limitless. His purpose has always been clear — to connect with people through the stories his designs tell. TSHEPO Jeans is Mohlala's story and you’ll find the three women who raised him in the crown, forever present in his creative process. 

 

Find Tshepo Mohlala on LinkedIn

Find TSHEPO Jeans here:

Website

Facebook

Instagram

 

Show Notes

Organisations:

Nandos

Jean School

G-Star Raw

Miscellaneous:

Victoria Yards

Pedi (People)

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Fri, 7 Aug 2020 09:34:14 +0000 info@nicework.co.za (tshepo jeans, ross drakes, tshepo mohlala) https://one-more-question.simplecast.com/episodes/tshepo-mohlala-tshepo-jeans-building-a-conscious-company-from-the-ground-up-qSGzNfjz Highlights from the conversation:

  • I realised that if you want to touch people, just tell them a story and they will never forget you
  • It's easy for me to be in a business where I sell jeans and it's all about money-making. But when you have a big idea, a bigger purpose that's what keeps us going, that's what builds companies that's what builds big brands
  • We had to upskill them. So we collaborated with a school in Amsterdam. I went to learn how to make a pair of jeans, brought the master tailor and the co-founder into the space and ran a programme that taught the ladies how to make a pair of jeans from start to finish, and they became master tailors
  • I know it's really one of the most expensive and hardest ways of doing business in this world. But I think it has much more impact. And I'd really love to impact more people
  • We decided that we were going to hire people from the community. So, the ladies that work in our atelier, walk to work — they don't have to spend their money on transportation or have taxi problems
  • We believe that Africa has so much talent, Africa has so much creativity, and we believe that Africa is not here for handouts

 

More about Tshepo

Tshepo Mohlala grew up in Tsakane, Gauteng, in a full household that included his mom, grandparents, and some of his cousins. Growing up surrounded by strong women ignited an early interest in clothes.

He abandoned studying film at AFDA to study Fashion at the University of Johannesburg, but was forced to drop out in 2011 due to financial constraints. He continued to pursue his love of fashion and, for two years, focused on the art and craft of jean-making, learning techniques through Amsterdam's Jean School.

He took a loan of R8000 to make 100 pairs of jeans which he sold from his backpack. Realising there was a dearth of South African denim brands, Tshepo launched his own line of Jeans, TSHEPO, in 2015.

Mohlala believes that denim has the ability to tell a story which is both beautiful and limitless. His purpose has always been clear — to connect with people through the stories his designs tell. TSHEPO Jeans is Mohlala's story and you’ll find the three women who raised him in the crown, forever present in his creative process. 

 

Find Tshepo Mohlala on LinkedIn

Find TSHEPO Jeans here:

Website

Facebook

Instagram

 

Show Notes

Organisations:

Nandos

Jean School

G-Star Raw

Miscellaneous:

Victoria Yards

Pedi (People)

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tshepo Mohlala — TSHEPO Jeans: Building a conscious company from the ground up tshepo jeans, ross drakes, tshepo mohlala 00:34:24 In Episode #24 of One More Question, Ross sits down with Tshepo Mohlala, the founder of proudly South African denim brand, TSHEPO Jeans. After dropping out of University, Tshepo Mohlala focussed on the art and the craft of jean-making. He launched TSHEPO Jeans in 2015, after taking a loan of R8000 to make 100 pairs of Jeans and recognising the dearth of South African denim brands. Ross and Tshepo chat about his business philosophies and how TSHEPO Jeans works to support their community. This episode gives great insight into how businesses can work to achieve a greater outcome than just turning a profit, becoming a part of the communities that surround them. In Episode #24 of One More Question, Ross sits down with Tshepo Mohlala, the founder of proudly South African denim brand, TSHEPO Jeans. After dropping out of University, Tshepo Mohlala focussed on the art and the craft of jean-making. He launched TSHEPO Jeans in 2015, after taking a loan of R8000 to make 100 pairs of Jeans and recognising the dearth of South African denim brands. Ross and Tshepo chat about his business philosophies and how TSHEPO Jeans works to support their community. This episode gives great insight into how businesses can work to achieve a greater outcome than just turning a profit, becoming a part of the communities that surround them. victoria yards, conscious company, purpose, denim, tshepo jeans, conscious capitalism, purpose podcast, g-star raw false full 24 2 a1d72d08-af75-4c51-914a-dee5ecda4f29 Adama Sanneh — How the Moleskine Foundation uses creativity for social change Highlights from the conversation:

  • The foundation itself is a product of this process. This started a long time ago, and now we took the shape of an institution to really push this forward and really think about creativity as a tool to build our collective future
  • It's important to create initiatives that are able to establish a basic level of knowledge that young people can have access to in order to really build their own creativity and build their own world
  • When you look at something like that [Wikipedia], you just realise that sometimes an open-source technological tool tends to recreate the power structure of the world.
  • [We] want to do it by transforming young Africans from passive knowledge consumers to active knowledge producers
  • In order for that active engagement to really take off, it's rooted in a genuine place that you're coming from. So it's not a big company trying to sort of leverage something, it's this open conversation, which in a sense, encourages people to be active
  • There could be no room for marketing, no room for greenwashing.

 

More about Adama

Adama brings a unique hybrid background in management and cultural studies to his work designing and building innovative organizations able to generate social impact.

He grew up in Monza, Italy, and graduated in Linguistic and Cultural Mediation from the University of Milan. He worked for several years in East Africa on rural development and humanitarian emergency programs and in social innovation with the United Nations. He obtained a Master in Public Management (MPM) from the Bocconi School of Management and a Master in Business Administration (MBA) from the University of Geneva.

Adama is also part of the advisory board of Ashoka Italia, Brand Counsel member at BrandAfrica, Advisor at OperaFutura, to pursue his commitment to explore and leverage the intersection of business, education, culture, and social development to create new and meaningful public value.

Find Adama on LinkedIn

 

Show Notes

People:

Maria Sebregondi

Simon Njami

Organisations:

Moleskine Foundation

CreativeMornings

Moleskine

Tate Modern

The Africa Centre

Chad National Museum

Constitution Hill

Miscellaneous:

WikiAfrica Education

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 22 Jul 2020 09:30:19 +0000 info@nicework.co.za (adama sanneh, ross drakes) https://one-more-question.simplecast.com/episodes/adama-sanneh-how-the-moleskine-foundation-uses-creativity-for-social-change-9IZxgsLc Highlights from the conversation:

  • The foundation itself is a product of this process. This started a long time ago, and now we took the shape of an institution to really push this forward and really think about creativity as a tool to build our collective future
  • It's important to create initiatives that are able to establish a basic level of knowledge that young people can have access to in order to really build their own creativity and build their own world
  • When you look at something like that [Wikipedia], you just realise that sometimes an open-source technological tool tends to recreate the power structure of the world.
  • [We] want to do it by transforming young Africans from passive knowledge consumers to active knowledge producers
  • In order for that active engagement to really take off, it's rooted in a genuine place that you're coming from. So it's not a big company trying to sort of leverage something, it's this open conversation, which in a sense, encourages people to be active
  • There could be no room for marketing, no room for greenwashing.

 

More about Adama

Adama brings a unique hybrid background in management and cultural studies to his work designing and building innovative organizations able to generate social impact.

He grew up in Monza, Italy, and graduated in Linguistic and Cultural Mediation from the University of Milan. He worked for several years in East Africa on rural development and humanitarian emergency programs and in social innovation with the United Nations. He obtained a Master in Public Management (MPM) from the Bocconi School of Management and a Master in Business Administration (MBA) from the University of Geneva.

Adama is also part of the advisory board of Ashoka Italia, Brand Counsel member at BrandAfrica, Advisor at OperaFutura, to pursue his commitment to explore and leverage the intersection of business, education, culture, and social development to create new and meaningful public value.

Find Adama on LinkedIn

 

Show Notes

People:

Maria Sebregondi

Simon Njami

Organisations:

Moleskine Foundation

CreativeMornings

Moleskine

Tate Modern

The Africa Centre

Chad National Museum

Constitution Hill

Miscellaneous:

WikiAfrica Education

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Adama Sanneh — How the Moleskine Foundation uses creativity for social change adama sanneh, ross drakes 00:45:29 In Episode #23 of One More Question, Ross is joined by Adama Sanneh. Adama is Co-founder and CEO of the Moleskine Foundation. Under his leadership as CEO, Moleskine Foundation has been focused on building educational tools and experiences that help foster critical thinking, creative doing, and life-long learning, focusing on youth and underserved communities. His mandate continues with a clear mission for the Foundation: becoming the global leader in the creativity for social change field. Ross and Adama speak about how the Moleskine Foundation was created and their unique relationship with Moleskine (the brand), their latest campaign — WikiAfrica Education — which aims to translate vital information around COVID-19 into various African languages, and the impact a company can have when it is invested in its people and its Purpose, regardless of budget. In Episode #23 of One More Question, Ross is joined by Adama Sanneh. Adama is Co-founder and CEO of the Moleskine Foundation. Under his leadership as CEO, Moleskine Foundation has been focused on building educational tools and experiences that help foster critical thinking, creative doing, and life-long learning, focusing on youth and underserved communities. His mandate continues with a clear mission for the Foundation: becoming the global leader in the creativity for social change field. Ross and Adama speak about how the Moleskine Foundation was created and their unique relationship with Moleskine (the brand), their latest campaign — WikiAfrica Education — which aims to translate vital information around COVID-19 into various African languages, and the impact a company can have when it is invested in its people and its Purpose, regardless of budget. moleskine foundation, creativity, purpose, creativity for social change, adama sanneh, moleskine, impact false full 23 2 df57da74-fbb1-4daa-ad0d-3c0944c34764 Lwando Xaso — A purpose-led blueprint: The Constitutional Court Highlights from the conversation:

Sometimes, I think people forget that what happens to us in the workplace really has far-reaching consequences

I don't believe in safe spaces. I believe in brave spaces where people can be brave and say what it is that they've been through.

[On the Constitutional Court] I worked in an environment where there was a concerted effort to live up to South Africa's highest ideals. It wasn't perfect, but just the striving of it made me have the highest standards.

Arriving to the office and seeing the culture where the judges know everyone by name, you know, not just the law clerks, but the cleaning ladies, the security guards, and all the support staff. You know, a culture where the judges themselves refer to each other as brother and sister, which is very much an African culture

The court has the constitution, this document or this clearly articulated purpose, a dent that they're trying to make in the world, that they have to go after. And I think by having that so clear, everybody who joins be it a clerk, or a cleaner, or a judge has something that they know that this institution, or this company, or this organisation is trying to achieve.

Another ingredient to belonging and inclusion is an institution that justifies its decisions.

A lot of people think of inclusion as 'I want to be given a seat at the table'. Not necessarily — what I want is for us is to throw out the table and actually, you know, sit in a circle and recreate the thing from scratch.

Transparency is key for a purpose-driven organisation. Show us how you make your decisions, tell us why you've made a certain decision. Show us who's on your board, in your management, in your structures and all of that stuff.

I read a beautiful piece last night, which said that it's not a principle until you've paid for it. And I love that thinking, that it's not going to be the smoothest, easiest, cheapest, or fastest route to stick to this, but the long term gain and the long term benefits will far outweigh the short-termism of not doing it

In my research, I've learned that people don't leave because of money. Most of the time they leave because they just find the culture unbearable, they feel like they don't belong.

Reimagine how you can receive these people into your companies in a way that enriches you, and in a way that brings out the best in them, and in a way that reimagines what your company could be, because you're missing out on fresh ideas, on innovative ideas.

 

More about Lwando 

Lwando Xaso is a constitutional lawyer, writer, and historian. She has discovered how change happens by studying South African history, especially the history of the Constitutional Court.

Her career highlights include clerking for Justice Edwin Cameron at the Constitutional Court and being appointed as a senior researcher for former Chief Justice Ngcobo.

Lwando is the founder and owner of Including Society, a company dedicated to helping create authentically inclusive and diverse private spaces. She is also part of the team developing a museum dedicated to telling the story of the South African Constitution, which will be located at Constitution at Hill.

She is a trustee of the Constitutional Court and is currently writing her first book, "Made in South Africa — a Black Woman's Stories of Rage, Resistance and Progress".

 

Find Lwando here:

LinkedIn

Find Including Society on Facebook

Find Including Society on Twitter

 

Show Notes

People:

Ava DuVernay 

Maxine Jaffit

Judge Edwin Cameron

Donald Dinnie

Dikgang Moseneke

Sisi Khampepe

 

Institutions and Organisations:

Norton Rose Fulbright (formerlyDeneys Reitz)
GIBS

The Constitutional Court

UCT

Supreme Court of Appeal

DSO (Scorpions)

 

Miscellaneous:

13th

Glenister Case

The Constitution (of the Republic of South Africa)

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 9 Jul 2020 09:09:43 +0000 info@nicework.co.za (ross drakes, lwando xaso) https://one-more-question.simplecast.com/episodes/lwando-xaso-a-purpose-led-blueprint-the-constitutional-court-1yM7Syf1 Highlights from the conversation:

Sometimes, I think people forget that what happens to us in the workplace really has far-reaching consequences

I don't believe in safe spaces. I believe in brave spaces where people can be brave and say what it is that they've been through.

[On the Constitutional Court] I worked in an environment where there was a concerted effort to live up to South Africa's highest ideals. It wasn't perfect, but just the striving of it made me have the highest standards.

Arriving to the office and seeing the culture where the judges know everyone by name, you know, not just the law clerks, but the cleaning ladies, the security guards, and all the support staff. You know, a culture where the judges themselves refer to each other as brother and sister, which is very much an African culture

The court has the constitution, this document or this clearly articulated purpose, a dent that they're trying to make in the world, that they have to go after. And I think by having that so clear, everybody who joins be it a clerk, or a cleaner, or a judge has something that they know that this institution, or this company, or this organisation is trying to achieve.

Another ingredient to belonging and inclusion is an institution that justifies its decisions.

A lot of people think of inclusion as 'I want to be given a seat at the table'. Not necessarily — what I want is for us is to throw out the table and actually, you know, sit in a circle and recreate the thing from scratch.

Transparency is key for a purpose-driven organisation. Show us how you make your decisions, tell us why you've made a certain decision. Show us who's on your board, in your management, in your structures and all of that stuff.

I read a beautiful piece last night, which said that it's not a principle until you've paid for it. And I love that thinking, that it's not going to be the smoothest, easiest, cheapest, or fastest route to stick to this, but the long term gain and the long term benefits will far outweigh the short-termism of not doing it

In my research, I've learned that people don't leave because of money. Most of the time they leave because they just find the culture unbearable, they feel like they don't belong.

Reimagine how you can receive these people into your companies in a way that enriches you, and in a way that brings out the best in them, and in a way that reimagines what your company could be, because you're missing out on fresh ideas, on innovative ideas.

 

More about Lwando 

Lwando Xaso is a constitutional lawyer, writer, and historian. She has discovered how change happens by studying South African history, especially the history of the Constitutional Court.

Her career highlights include clerking for Justice Edwin Cameron at the Constitutional Court and being appointed as a senior researcher for former Chief Justice Ngcobo.

Lwando is the founder and owner of Including Society, a company dedicated to helping create authentically inclusive and diverse private spaces. She is also part of the team developing a museum dedicated to telling the story of the South African Constitution, which will be located at Constitution at Hill.

She is a trustee of the Constitutional Court and is currently writing her first book, "Made in South Africa — a Black Woman's Stories of Rage, Resistance and Progress".

 

Find Lwando here:

LinkedIn

Find Including Society on Facebook

Find Including Society on Twitter

 

Show Notes

People:

Ava DuVernay 

Maxine Jaffit

Judge Edwin Cameron

Donald Dinnie

Dikgang Moseneke

Sisi Khampepe

 

Institutions and Organisations:

Norton Rose Fulbright (formerlyDeneys Reitz)
GIBS

The Constitutional Court

UCT

Supreme Court of Appeal

DSO (Scorpions)

 

Miscellaneous:

13th

Glenister Case

The Constitution (of the Republic of South Africa)

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Lwando Xaso — A purpose-led blueprint: The Constitutional Court ross drakes, lwando xaso 00:49:19 Constitutional lawyer, writer, and historian, Lwando Xaso, joins Ross for Episode #22 of One More Question. Lwando is the founder and owner of Including Society, a company dedicated to helping create authentically inclusive and diverse private spaces. Lwando discovered how change happens by studying South African history, especially the history of the Constitutional Court. She has clerked for Justice Edwin Cameron at the Constitutional Court and was appointed as a senior researcher for former Chief Justice Ngcobo. She is also a trustee of the Constitutional Court and is in the process of writing her first book. Lwando and Ross discuss the importance of understanding historical and cultural context in the workplace, what inspired her to start Including Society, her journey as a part of the Constitutional Court, and how the Constitutional Court offers a perfect blueprint of a Purpose-led organisation. Constitutional lawyer, writer, and historian, Lwando Xaso, joins Ross for Episode #22 of One More Question. Lwando is the founder and owner of Including Society, a company dedicated to helping create authentically inclusive and diverse private spaces. Lwando discovered how change happens by studying South African history, especially the history of the Constitutional Court. She has clerked for Justice Edwin Cameron at the Constitutional Court and was appointed as a senior researcher for former Chief Justice Ngcobo. She is also a trustee of the Constitutional Court and is in the process of writing her first book. Lwando and Ross discuss the importance of understanding historical and cultural context in the workplace, what inspired her to start Including Society, her journey as a part of the Constitutional Court, and how the Constitutional Court offers a perfect blueprint of a Purpose-led organisation. constitutional lawyer, constitution, purpose, constitutional court, purpose in business, purpose-led, lawyer, south africa, purpose-driven false full 22 2 12c71fba-2acf-40f3-9d87-7b1d3f85475d Pierre du Plessis — Nobody wants to join your stupid corporate story Highlights from the conversation:

It's these little rituals in organisations that can often create a culture, and culture can often drive the behaviour and the success or failure of an organisation.

The more shared meaning you build an organisation, the stronger your culture is.

One of the most important things you can do is become part of somebody else's story.

That's one of my big pet peeves with organisations — they keep trying to get customers to join their story.

If you don't have a safe space where you can muck up and get it wrong, then you're never going to learn. So that's this idea of a community of practice where there's a safe space, where you can try stuff; if you don't get it right or if you fail, you can just get up, dust yourself off and go and try again.

When we're building brands for people, words are important and language is important. So picking the right words for your brand, your community, and your people has meaning and importance.

When a community is healthy it will grow. So don't care about the growth, care about the health.

It's being clear, being very specific — who this is for and who this is not for — and not forcing growth, not forcing expansion at all costs.

 

More about Pierre 

In a chaotic world, Pierre du Plessis helps people build meaningful lives and do work that matters. 

He is the founder of Palaestra, a community of practice where people train together to become better human beings.

He is also an educator at DUKE CE University and has spoken all over the world with clients that include BMW, KFC, Adcock Ingram, FNB, and Nedbank. Pierre is no stranger to TEDx stages, having spoken on them numerous times.

He has worked in fashion, advertising, trend analysis, and branding. Pierre leads a contemplative community of faith in the heart of Cape Town, is a published author and has received the Desmond Tutu Gerrit Brand literature prize.

He believes he is the love child of Gertrude Stein and Jason Bourne, and that he has latent telekinetic powers.

He lives in Cape Town with his wife, two kids, and his iPhone.

 

Find Pierre here:

LinkedIn

Facebook

YouTube

Twitter

More about Palaestra

More about Train Naked

 

Show Notes

People:

Conrad Hicks

Leonard Sweet

Seth Godin

Miscellaneous:

Tribes (book) by Seth Godin

Snask

Make enemies and gain fans (book)

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / 

http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 18 Jun 2020 09:01:05 +0000 info@nicework.co.za (ross drakes, pierre du plessis) https://one-more-question.simplecast.com/episodes/pierre-du-plessis-nobody-wants-to-join-your-stupid-corporate-story-jjF8dBmw Highlights from the conversation:

It's these little rituals in organisations that can often create a culture, and culture can often drive the behaviour and the success or failure of an organisation.

The more shared meaning you build an organisation, the stronger your culture is.

One of the most important things you can do is become part of somebody else's story.

That's one of my big pet peeves with organisations — they keep trying to get customers to join their story.

If you don't have a safe space where you can muck up and get it wrong, then you're never going to learn. So that's this idea of a community of practice where there's a safe space, where you can try stuff; if you don't get it right or if you fail, you can just get up, dust yourself off and go and try again.

When we're building brands for people, words are important and language is important. So picking the right words for your brand, your community, and your people has meaning and importance.

When a community is healthy it will grow. So don't care about the growth, care about the health.

It's being clear, being very specific — who this is for and who this is not for — and not forcing growth, not forcing expansion at all costs.

 

More about Pierre 

In a chaotic world, Pierre du Plessis helps people build meaningful lives and do work that matters. 

He is the founder of Palaestra, a community of practice where people train together to become better human beings.

He is also an educator at DUKE CE University and has spoken all over the world with clients that include BMW, KFC, Adcock Ingram, FNB, and Nedbank. Pierre is no stranger to TEDx stages, having spoken on them numerous times.

He has worked in fashion, advertising, trend analysis, and branding. Pierre leads a contemplative community of faith in the heart of Cape Town, is a published author and has received the Desmond Tutu Gerrit Brand literature prize.

He believes he is the love child of Gertrude Stein and Jason Bourne, and that he has latent telekinetic powers.

He lives in Cape Town with his wife, two kids, and his iPhone.

 

Find Pierre here:

LinkedIn

Facebook

YouTube

Twitter

More about Palaestra

More about Train Naked

 

Show Notes

People:

Conrad Hicks

Leonard Sweet

Seth Godin

Miscellaneous:

Tribes (book) by Seth Godin

Snask

Make enemies and gain fans (book)

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / 

http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Pierre du Plessis — Nobody wants to join your stupid corporate story ross drakes, pierre du plessis 00:39:55 In Episode #21 of One More Question, Ross is joined by Pierre du Plessis, the founder of Palaestra — a community of practice where people train together to become better human beings. In a chaotic world, Pierre helps people build meaningful lives and do work that matters. He is an educator at DUKE CE University, has spoken all over the world — for his clients and on TEDx stages, and is a published author. Ross and Pierre chat about the value of rituals and how they help build and influence culture, and the importance of doing work that matters. In Episode #21 of One More Question, Ross is joined by Pierre du Plessis, the founder of Palaestra — a community of practice where people train together to become better human beings. In a chaotic world, Pierre helps people build meaningful lives and do work that matters. He is an educator at DUKE CE University, has spoken all over the world — for his clients and on TEDx stages, and is a published author. Ross and Pierre chat about the value of rituals and how they help build and influence culture, and the importance of doing work that matters. shared meaning, purpose, rituals, culture false full 21 2 c33d975f-ca53-48d6-9a59-76e2e88d4a0f Brad Shorkend and Andy Golding - Rethinking how we work Highlights from the conversation:

We've got such an unbelievable opportunity to define workplace 2.0.

Our ways of working were an evolution from when we were factory workers.

We are naturally diabolical at our communication. Despite our best intentions, it's one of the muscles of culture that every single organisation needs to focus on building.

If you needed everybody in the same room at the same time for that to work, there are bigger questions that you should be asking.

While the world is spinning out of control, being able to show up at your computer every day and contribute to something that you believe in, something that's meaningful; contribute to a dent in the universe — we can't overlook how powerful that is as an anchor.

 

More about Andy 

Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists companies and leaders in businesses across diverse sectors from start-ups to established, century-old organisations to become places where the best talent wants to work, chooses to come to and where they thrive.

Andy became fascinated about the impact that employee experience creates in performance, retention and business execution capability and this fascination led her to embark on a massive

research exercise that included spending time inside some of the best companies to work for, both locally and abroad. The findings hereof, combined with her personal experience working in different environments, culminated in her starting a business focused on company culture and employee experience, which later merged into Still Human.

A keen researcher and blogger, Andy (also known as the team’s resident geek at Still Human) has written for and continues to contribute to many publications at the forefront of human capital and employee experience design. She is the co-author of ‘We Are Still Human’, and was named one of Entrepreneur Magazine’s ‘50 Top South African Business Women to Watch’ in 2018.

More about Brad 

Brad Shorkend is an agitator and thought provoker. He works with business leaders around the world helping them stay innovation ready and create exceptional employee and customer experiences that translate into kick-ass innovation, constant relevance, and significant revenue.

He walks his talk as a leader, entrepreneur and innovator and is currently an active shareholder in multiple businesses across numerous sectors (fashion, tech, real estate, co-working and learning, to name a few).

Brad is a published author of the book ‘We Are Still Human’, co-authored with his business partner, Andy Golding, in 2018. He is also adjunct faculty at GIBS and Duke CE.

Brad has been coaching, mentoring and facilitating across all industries since 2007 working primarily with leadership at all levels of organisations, high potential individuals, teams and entrepreneurs. His clients are an exciting array of many of the top blue-chip organisations in South Africa and globally as well as exciting early-stage start-ups. 

 

Find Andy here:

LinkedIn

Find Brad here:

LinkedIn

Find Still Human here:

Website

LinkedIn

Find We Are Still Human (their book) here:

Website

 

Show Notes

People:

Erik Kruger

Miscellaneous:

Zoom

Gallup Q12

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 25 May 2020 04:30:16 +0000 info@nicework.co.za (ross drakes, brad shorkend, nicework, still human, andy golding) https://one-more-question.simplecast.com/episodes/brad-shorkend-and-andy-golding-rethinking-how-we-work-mFuFqEQG Highlights from the conversation:

We've got such an unbelievable opportunity to define workplace 2.0.

Our ways of working were an evolution from when we were factory workers.

We are naturally diabolical at our communication. Despite our best intentions, it's one of the muscles of culture that every single organisation needs to focus on building.

If you needed everybody in the same room at the same time for that to work, there are bigger questions that you should be asking.

While the world is spinning out of control, being able to show up at your computer every day and contribute to something that you believe in, something that's meaningful; contribute to a dent in the universe — we can't overlook how powerful that is as an anchor.

 

More about Andy 

Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists companies and leaders in businesses across diverse sectors from start-ups to established, century-old organisations to become places where the best talent wants to work, chooses to come to and where they thrive.

Andy became fascinated about the impact that employee experience creates in performance, retention and business execution capability and this fascination led her to embark on a massive

research exercise that included spending time inside some of the best companies to work for, both locally and abroad. The findings hereof, combined with her personal experience working in different environments, culminated in her starting a business focused on company culture and employee experience, which later merged into Still Human.

A keen researcher and blogger, Andy (also known as the team’s resident geek at Still Human) has written for and continues to contribute to many publications at the forefront of human capital and employee experience design. She is the co-author of ‘We Are Still Human’, and was named one of Entrepreneur Magazine’s ‘50 Top South African Business Women to Watch’ in 2018.

More about Brad 

Brad Shorkend is an agitator and thought provoker. He works with business leaders around the world helping them stay innovation ready and create exceptional employee and customer experiences that translate into kick-ass innovation, constant relevance, and significant revenue.

He walks his talk as a leader, entrepreneur and innovator and is currently an active shareholder in multiple businesses across numerous sectors (fashion, tech, real estate, co-working and learning, to name a few).

Brad is a published author of the book ‘We Are Still Human’, co-authored with his business partner, Andy Golding, in 2018. He is also adjunct faculty at GIBS and Duke CE.

Brad has been coaching, mentoring and facilitating across all industries since 2007 working primarily with leadership at all levels of organisations, high potential individuals, teams and entrepreneurs. His clients are an exciting array of many of the top blue-chip organisations in South Africa and globally as well as exciting early-stage start-ups. 

 

Find Andy here:

LinkedIn

Find Brad here:

LinkedIn

Find Still Human here:

Website

LinkedIn

Find We Are Still Human (their book) here:

Website

 

Show Notes

People:

Erik Kruger

Miscellaneous:

Zoom

Gallup Q12

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Brad Shorkend and Andy Golding - Rethinking how we work ross drakes, brad shorkend, nicework, still human, andy golding 00:31:07 In Episode #20 of One More Question, Ross is joined (for a third time) by Andy Golding and Brad Shorkend, co-CEOs of Still Human — a company that helps organisations to become Companies Behaving Awesomely. Why ‘Companies Behaving Awesomely?’ A Company Behaving Awesomely is an organisation to which the best people want to come, do come, choose to stay at, and while they’re working there they shoot the lights out - and they're proud to say they work there! In this episode, Ross, Andy, and Brad speak about the state of work as a result of the spread of the COVID-19 — how this pandemic is forcing companies to make decisions and operate in ways that they never thought were possible, and how purpose can act as an anchor for employees. In Episode #20 of One More Question, Ross is joined (for a third time) by Andy Golding and Brad Shorkend, co-CEOs of Still Human — a company that helps organisations to become Companies Behaving Awesomely. Why ‘Companies Behaving Awesomely?’ A Company Behaving Awesomely is an organisation to which the best people want to come, do come, choose to stay at, and while they’re working there they shoot the lights out - and they're proud to say they work there! In this episode, Ross, Andy, and Brad speak about the state of work as a result of the spread of the COVID-19 — how this pandemic is forcing companies to make decisions and operate in ways that they never thought were possible, and how purpose can act as an anchor for employees. hr, employee motivation, remote work, purpose, human resources false full 20 2 88ea2515-01a1-4ecd-b9af-62390fe59e58 Helen Nicholson - Building better businesses through purpose Highlights from this episode

If I had sat down when I was 22 and actually retraced the steps of my life up until that point, there were clues along the way. I was Debating Captain at school, Alice in Wonderland in the school play, I used to read at church when I was little. So I was always in plays and drama, and I was talking a lot.

I think that you are put on this earth to fulfil your purpose. And I think you have an obligation as a person to find out what it is, and be then to align your purpose with your career, because that's when you will be in flow and things will happen easily.

We are often unconsciously competent. We just think that it's normal to have that specific thing, and it's only when someone says to you — you know, you do that so easily and so — that's always an instant sign.

There are clues in the companies as to what's important to them — where they spend their time, the kind of people that they've pulled into the organisation, the kind of work they do, the way their clients talk about them.

The team that I have now, it feels like everyone is in the right place, doing the right stuff — right people, in the right seats, doing the right stuff — and that can only happen if our purpose, our value systems, and our passions align.

Virtual reality helps because it microwaves behaviour change.

It's much more than women and men, it's actually around a masculine versus a feminine style of leadership.

Realise how important it is to have days where there are no meetings and no appointments for everyone. I always thought it was more important for me, but what I've realised is, it's actually really important for the team.

 

More about Helen

Helen Nicholson has been called the “Networking Queen” by many of her clients. She began her career as an accountant and has evolved into the CEO — Chief Excitement Officer — of the Networking Company, where they help people reach their full potential through training programmes, online learning and virtual reality simulations. Helen has published two best-selling business books and has spoken in 43 countries around the world. She is a board member for the global entrepreneur organisation (EO) in South Africa.

Helen has international corporate experience and lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai.

On her return to South Africa, Helen has run the Networking Company for 15 years – she is a passionate South African, was interviewed by GIBS Business School as one of South Africa’s leading female entrepreneurs, has run the New York marathon in 2011 and has been a single mom to 23-year-old identical girl twins since they were 3. She is a passionate connector and walks her Networking talk!

Find Helen here:

 

Show Notes

People:

Places:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / 

http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 12 May 2020 14:49:04 +0000 info@nicework.co.za (Ross Drakes, Helen Nicholson) https://one-more-question.simplecast.com/episodes/helen-nicholson-building-better-businesses-through-purpose-VGFiq8av Highlights from this episode

If I had sat down when I was 22 and actually retraced the steps of my life up until that point, there were clues along the way. I was Debating Captain at school, Alice in Wonderland in the school play, I used to read at church when I was little. So I was always in plays and drama, and I was talking a lot.

I think that you are put on this earth to fulfil your purpose. And I think you have an obligation as a person to find out what it is, and be then to align your purpose with your career, because that's when you will be in flow and things will happen easily.

We are often unconsciously competent. We just think that it's normal to have that specific thing, and it's only when someone says to you — you know, you do that so easily and so — that's always an instant sign.

There are clues in the companies as to what's important to them — where they spend their time, the kind of people that they've pulled into the organisation, the kind of work they do, the way their clients talk about them.

The team that I have now, it feels like everyone is in the right place, doing the right stuff — right people, in the right seats, doing the right stuff — and that can only happen if our purpose, our value systems, and our passions align.

Virtual reality helps because it microwaves behaviour change.

It's much more than women and men, it's actually around a masculine versus a feminine style of leadership.

Realise how important it is to have days where there are no meetings and no appointments for everyone. I always thought it was more important for me, but what I've realised is, it's actually really important for the team.

 

More about Helen

Helen Nicholson has been called the “Networking Queen” by many of her clients. She began her career as an accountant and has evolved into the CEO — Chief Excitement Officer — of the Networking Company, where they help people reach their full potential through training programmes, online learning and virtual reality simulations. Helen has published two best-selling business books and has spoken in 43 countries around the world. She is a board member for the global entrepreneur organisation (EO) in South Africa.

Helen has international corporate experience and lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai.

On her return to South Africa, Helen has run the Networking Company for 15 years – she is a passionate South African, was interviewed by GIBS Business School as one of South Africa’s leading female entrepreneurs, has run the New York marathon in 2011 and has been a single mom to 23-year-old identical girl twins since they were 3. She is a passionate connector and walks her Networking talk!

Find Helen here:

 

Show Notes

People:

Places:

Miscellaneous:

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / 

http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Helen Nicholson - Building better businesses through purpose Ross Drakes, Helen Nicholson 00:37:24 In Episode #19 of One More Question, Ross sits down with Helen Nicholson, CEO of the Networking Company, author of two best-selling business books, and speaker. Helen has been called the “Networking Queen” by many of her clients. She began her career as an accountant and has evolved into the CEO — Chief Excitement Officer of the Networking Company, helping people reach their full potential through training programmes, online learning and virtual reality simulations. She has spoken in 43 countries and is a board member of Entrepreneurs' Organisation (EO) in South Africa. Ross and Helen speak about unlocking people’s potential through purpose, getting into the granularity of your brand, and using your company’s value system to hire the right candidates. In Episode #19 of One More Question, Ross sits down with Helen Nicholson, CEO of the Networking Company, author of two best-selling business books, and speaker. Helen has been called the “Networking Queen” by many of her clients. She began her career as an accountant and has evolved into the CEO — Chief Excitement Officer of the Networking Company, helping people reach their full potential through training programmes, online learning and virtual reality simulations. She has spoken in 43 countries and is a board member of Entrepreneurs' Organisation (EO) in South Africa. Ross and Helen speak about unlocking people’s potential through purpose, getting into the granularity of your brand, and using your company’s value system to hire the right candidates. networking, values, purpose, virtual reality false full 19 2 704aae5e-206e-40d5-80fc-7e31ad03621d Erik Kruger - Make your best decisions today More about Erik

International Speaker | Specialist Team Coach | Author

Erik has a Bachelor of Science Degree in Physiotherapy from the University of the Witwatersrand as well as a Postgraduate Diploma in Management and a Master’s Degree in Business and Executive Coaching, both from Wits Business School.

Keynote Speaker 

Erik shares insights, stories, and research with audiences across the world on how to increase personal and team effectiveness.

While his addresses are bespoke and carefully crafted according to the requirements of the target audience, his two most popular are “Seven lessons from a CEO coach on achieving high performance” and “How To Be Dangerous”.

Specialist Team Coach & Adviser

For Erik, teams are front and centre of business.

Erik regularly facilitates workshops for businesses and teams pursuing high-performance strategies like AON, Derivco, IQ Business, Mimecast and Nedbank.

He has also designed his own framework for team coaching that is lightweight but still delivers maximum impact.

Executive Coach

In his role as a coach, Erik has coached multiple celebrities, well-known South African entrepreneurs, and executives

Author

Acta Non Verba – The Playbook for Creating, Achieving and Performing at your Highest Level was published in 2018. He’s in the process of finishing his second book on being “dangerous”.

Thought Leader

He has been a regular contributor to Entrepreneur magazine and publishes two to three articles a week on his LinkedIn and Facebook pages, reaching thousands of people in the process.

Recently, Erik joined forces with John Sanei to produce the new Expansive podcast series.

Entrepreneur

Long before Erik was a high-performance executive coach and keynote speaker, he was a physiotherapist. To share his passion for helping people, he founded BetterMan, a personal and professional development online community for men.

Global Citizen

Erik lives in Johannesburg with his girlfriend Danicka and their dog Axel. He’s an avid golfer, has previously been nominated as one of GQ’s best-dressed men and a world traveller. His favourite city is Vienna.

Find Erik here:

Show Notes

People:

Organisations:

Miscellaneous:

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 29 Apr 2020 18:56:07 +0000 info@nicework.co.za (Ross Drakes) https://one-more-question.simplecast.com/episodes/erik-kruger-make-your-best-decisions-today-fd0j4sA_ More about Erik

International Speaker | Specialist Team Coach | Author

Erik has a Bachelor of Science Degree in Physiotherapy from the University of the Witwatersrand as well as a Postgraduate Diploma in Management and a Master’s Degree in Business and Executive Coaching, both from Wits Business School.

Keynote Speaker 

Erik shares insights, stories, and research with audiences across the world on how to increase personal and team effectiveness.

While his addresses are bespoke and carefully crafted according to the requirements of the target audience, his two most popular are “Seven lessons from a CEO coach on achieving high performance” and “How To Be Dangerous”.

Specialist Team Coach & Adviser

For Erik, teams are front and centre of business.

Erik regularly facilitates workshops for businesses and teams pursuing high-performance strategies like AON, Derivco, IQ Business, Mimecast and Nedbank.

He has also designed his own framework for team coaching that is lightweight but still delivers maximum impact.

Executive Coach

In his role as a coach, Erik has coached multiple celebrities, well-known South African entrepreneurs, and executives

Author

Acta Non Verba – The Playbook for Creating, Achieving and Performing at your Highest Level was published in 2018. He’s in the process of finishing his second book on being “dangerous”.

Thought Leader

He has been a regular contributor to Entrepreneur magazine and publishes two to three articles a week on his LinkedIn and Facebook pages, reaching thousands of people in the process.

Recently, Erik joined forces with John Sanei to produce the new Expansive podcast series.

Entrepreneur

Long before Erik was a high-performance executive coach and keynote speaker, he was a physiotherapist. To share his passion for helping people, he founded BetterMan, a personal and professional development online community for men.

Global Citizen

Erik lives in Johannesburg with his girlfriend Danicka and their dog Axel. He’s an avid golfer, has previously been nominated as one of GQ’s best-dressed men and a world traveller. His favourite city is Vienna.

Find Erik here:

Show Notes

People:

Organisations:

Miscellaneous:

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Erik Kruger - Make your best decisions today Ross Drakes 00:38:37 In Episode #18 of One More Question, Ross is joined by Erik Kruger — international speaker, specialist team and executive coach, and author. Ross and Erik chat about how to look at the challenges companies are facing and how to act in these uncertain times, and the value of purpose — from the big, overarching purpose, to the micro-purposes we can assign to different parts of our day. In Episode #18 of One More Question, Ross is joined by Erik Kruger — international speaker, specialist team and executive coach, and author. Ross and Erik chat about how to look at the challenges companies are facing and how to act in these uncertain times, and the value of purpose — from the big, overarching purpose, to the micro-purposes we can assign to different parts of our day. coach, purpose, performance false full 18 2 0eddcbdf-882d-4d2c-afeb-6eddf37ee110 Conor Neill - Choose to be purposeful As an entrepreneur, Conor has founded 5 companies and built the third largest fleet of private jets in Spain. But it wasn’t always smooth sailing — in 2009, Conor stared some of his biggest fears in the face — not having money to pay bills and going through a divorce, among others. Through his experience and lecturing and speaking on leadership, Conor brings a wealth of experience and knowledge to this episode of the podcast.

Conor is a sought-after keynote speaker on Leadership. He teaches Leadership Communications at IESE Business School and is the President of Vistage in Spain, part of the world’s leading CEO organisation.  As an entrepreneur, he has founded 5 companies, selling 16 private jets and building the 3rd largest fleet of private jets in Spain. He is a visiting professor at University College Dublin, the University of Montevideo and Permanent Faculty on Entrepreneurs’ Organisation’s Global Leadership Academy.

Conor’s YouTube channel on Leadership and Influence has over 200K Subscribers and over 17 million views.

Conor is the President of Vistage in Spain. Vistage is the World’s Leading CEO organisation with over 24,000 members, operating since 1957.

Learn more about Vistage: Vistage Spain (es), Vistage International (en)

Conor has been teaching Leadership Communications courses at IESE for over 16 years on MBA, Executive MBA and Senior Executive Programs.

Learn more about 

Conor’s Programs at IESE Business School

Find Conor here:

People:

Organisations:

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mon, 6 Apr 2020 08:45:51 +0000 info@nicework.co.za (Conor Neill) https://one-more-question.simplecast.com/episodes/conor-neill-choose-to-be-purposeful-SG_12HG6 As an entrepreneur, Conor has founded 5 companies and built the third largest fleet of private jets in Spain. But it wasn’t always smooth sailing — in 2009, Conor stared some of his biggest fears in the face — not having money to pay bills and going through a divorce, among others. Through his experience and lecturing and speaking on leadership, Conor brings a wealth of experience and knowledge to this episode of the podcast.

Conor is a sought-after keynote speaker on Leadership. He teaches Leadership Communications at IESE Business School and is the President of Vistage in Spain, part of the world’s leading CEO organisation.  As an entrepreneur, he has founded 5 companies, selling 16 private jets and building the 3rd largest fleet of private jets in Spain. He is a visiting professor at University College Dublin, the University of Montevideo and Permanent Faculty on Entrepreneurs’ Organisation’s Global Leadership Academy.

Conor’s YouTube channel on Leadership and Influence has over 200K Subscribers and over 17 million views.

Conor is the President of Vistage in Spain. Vistage is the World’s Leading CEO organisation with over 24,000 members, operating since 1957.

Learn more about Vistage: Vistage Spain (es), Vistage International (en)

Conor has been teaching Leadership Communications courses at IESE for over 16 years on MBA, Executive MBA and Senior Executive Programs.

Learn more about 

Conor’s Programs at IESE Business School

Find Conor here:

People:

Organisations:

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Conor Neill - Choose to be purposeful Conor Neill 00:42:58 In Episode #17 of One More Question, Ross sits down with Conor Neill, President of Vistage Spain, a Senior Lecturer at IESE Business School, and a sought-after Keynote Speaker on Leadership Communication. Ross and Conor chat about how COVID-19 is affecting the world and what this means for companies and leadership — from reframing the way we look at being stuck at home to how leaders and companies can plan and decide to react in the current climate. In Episode #17 of One More Question, Ross sits down with Conor Neill, President of Vistage Spain, a Senior Lecturer at IESE Business School, and a sought-after Keynote Speaker on Leadership Communication. Ross and Conor chat about how COVID-19 is affecting the world and what this means for companies and leadership — from reframing the way we look at being stuck at home to how leaders and companies can plan and decide to react in the current climate. intention, business, leadership in crisis, purpose false full 17 2 34cd71a0-4856-4dd7-bc6e-87f38dfc809c Brad Shorkend and Andy Golding - Creating a sense of belonging at work More about Andy 

Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists companies and leaders in businesses across diverse sectors from start-ups to established, century-old organisations to become places where the best talent wants to work, chooses to come to and where they thrive.

Andy became fascinated about the impact that employee experience creates in performance, retention and business execution capability and this fascination led her to embark on a massive

research exercise that included spending time inside some of the best companies to work for, both locally and abroad. The findings hereof, combined with her personal experience working in different environments, culminated in her starting a business focused on company culture and employee experience, which later merged into Still Human.

A keen researcher and blogger, Andy (also known as the team’s resident geek at Still Human) has written for and continues to contribute to many publications at the forefront of human capital and employee experience design. She is the co-author of ‘We Are Still Human’, and was named one of Entrepreneur Magazine’s ‘50 Top South African Business Women to Watch’ in 2018.

More about Brad 

Brad Shorkend is an agitator and thought provoker. He works with business leaders around the world helping them stay innovation ready and create exceptional employee and customer experiences that translate into kick-ass innovation, constant relevance, and significant revenue.

He walks his talk as a leader, entrepreneur and innovator and is currently an active shareholder in multiple businesses across numerous sectors (fashion, tech, real estate, co-working and learning, to name a few).

Brad is a published author of the book ‘We Are Still Human’, co-authored with his business partner, Andy Golding, in 2018. He is also adjunct faculty at GIBS and Duke CE.

Brad has been coaching, mentoring and facilitating across all industries since 2007 working primarily with leadership at all levels of organisations, high potential individuals, teams and entrepreneurs. His clients are an exciting array of many of the top blue-chip organisations in South Africa and globally as well as exciting early-stage start-ups.

 

Find Andy here:

LinkedIn

Find Brad here:

LinkedIn

Find Still Human here:

Website

LinkedIn

Find We Are Still Human (their book) here:

Website

Show Notes

People:

Laszlo Bock

Jim Henson

Sizakelle Marutlulle

Organisations:

Google

Nicework

Liverpool

Spur

Ritz Carlton

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 19 Feb 2020 10:49:13 +0000 info@nicework.co.za (Andy Golding, Ross Drakes, Still Human, Brad Shorkend, Nicework) https://nwrk.co/andybrad2 More about Andy 

Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists companies and leaders in businesses across diverse sectors from start-ups to established, century-old organisations to become places where the best talent wants to work, chooses to come to and where they thrive.

Andy became fascinated about the impact that employee experience creates in performance, retention and business execution capability and this fascination led her to embark on a massive

research exercise that included spending time inside some of the best companies to work for, both locally and abroad. The findings hereof, combined with her personal experience working in different environments, culminated in her starting a business focused on company culture and employee experience, which later merged into Still Human.

A keen researcher and blogger, Andy (also known as the team’s resident geek at Still Human) has written for and continues to contribute to many publications at the forefront of human capital and employee experience design. She is the co-author of ‘We Are Still Human’, and was named one of Entrepreneur Magazine’s ‘50 Top South African Business Women to Watch’ in 2018.

More about Brad 

Brad Shorkend is an agitator and thought provoker. He works with business leaders around the world helping them stay innovation ready and create exceptional employee and customer experiences that translate into kick-ass innovation, constant relevance, and significant revenue.

He walks his talk as a leader, entrepreneur and innovator and is currently an active shareholder in multiple businesses across numerous sectors (fashion, tech, real estate, co-working and learning, to name a few).

Brad is a published author of the book ‘We Are Still Human’, co-authored with his business partner, Andy Golding, in 2018. He is also adjunct faculty at GIBS and Duke CE.

Brad has been coaching, mentoring and facilitating across all industries since 2007 working primarily with leadership at all levels of organisations, high potential individuals, teams and entrepreneurs. His clients are an exciting array of many of the top blue-chip organisations in South Africa and globally as well as exciting early-stage start-ups.

 

Find Andy here:

LinkedIn

Find Brad here:

LinkedIn

Find Still Human here:

Website

LinkedIn

Find We Are Still Human (their book) here:

Website

Show Notes

People:

Laszlo Bock

Jim Henson

Sizakelle Marutlulle

Organisations:

Google

Nicework

Liverpool

Spur

Ritz Carlton

 

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Brad Shorkend and Andy Golding - Creating a sense of belonging at work Andy Golding, Ross Drakes, Still Human, Brad Shorkend, Nicework 00:42:33 Episode #16 of One More Question forms part II of our conversation with Andy Golding and Brad Shorkend, co-CEOs of Still Human. In this episode, Ross, Andy, and Brad discuss why you shouldn’t just hire for culture fit, why your organisation shouldn’t be a ‘family’, the value in creating a sense of belonging, and how to lay the groundwork to do so. Episode #16 of One More Question forms part II of our conversation with Andy Golding and Brad Shorkend, co-CEOs of Still Human. In this episode, Ross, Andy, and Brad discuss why you shouldn’t just hire for culture fit, why your organisation shouldn’t be a ‘family’, the value in creating a sense of belonging, and how to lay the groundwork to do so. humancapital, business, hr, peoplemanagement, companyculture, humanresources, omqpodcast, podcast, culturefit, cultureadd, culture true full 16 2 e6ac4452-8eb7-467a-bfb4-ead990eb6520 Brad Shorkend and Andy Golding - Work Shouldn’t Suck! More about Andy 

Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists companies and leaders in businesses across diverse sectors from start-ups to established, century-old organisations to become places where the best talent wants to work, chooses to come to and where they thrive.

Andy became fascinated about the impact that employee experience creates in performance, retention and business execution capability and this fascination led her to embark on a massive

research exercise that included spending time inside some of the best companies to work for, both locally and abroad. The findings hereof, combined with her personal experience working in different environments, culminated in her starting a business focused on company culture and employee experience, which later merged into Still Human.

A keen researcher and blogger, Andy (also known as the team’s resident geek at Still Human) has written for and continues to contribute to many publications at the forefront of human capital and employee experience design. She is the co-author of ‘We Are Still Human’, and was named one of Entrepreneur Magazine’s ‘50 Top South African Business Women to Watch’ in 2018.


Find Andy here:

LinkedIn

 

More about Brad 

Brad Shorkend is an agitator and thought provoker. He works with business leaders around the world helping them stay innovation ready and create exceptional employee and customer experiences that translate into kick-ass innovation, constant relevance, and significant revenue.

He walks his talk as a leader, entrepreneur and innovator and is currently an active shareholder in multiple businesses across numerous sectors (fashion, tech, real estate, co-working and learning, to name a few).

Brad is a published author of the book ‘We Are Still Human’, co-authored with his business partner, Andy Golding, in 2018. He is also adjunct faculty at GIBS and Duke CE.

Brad has been coaching, mentoring and facilitating across all industries since 2007 working primarily with leadership at all levels of organisations, high potential individuals, teams and entrepreneurs. His clients are an exciting array of many of the top blue-chip organisations in South Africa and globally as well as exciting early-stage start-ups.

 

Find Brad here:

LinkedIn

Find Still Human here:

Website

LinkedIn

Find We Are Still Human (their book) here:

Website

 

Show Notes

People:

James Altucher

Ryan Holiday

Organisations:

Nicework

Places:

The Drakensburg

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 4 Feb 2020 08:05:53 +0000 info@nicework.co.za (Brad Shorkend, Still Human, Andy Golding, Ross Drakes, Nicework) https://nwrk.co/andybrad1 More about Andy 

Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists companies and leaders in businesses across diverse sectors from start-ups to established, century-old organisations to become places where the best talent wants to work, chooses to come to and where they thrive.

Andy became fascinated about the impact that employee experience creates in performance, retention and business execution capability and this fascination led her to embark on a massive

research exercise that included spending time inside some of the best companies to work for, both locally and abroad. The findings hereof, combined with her personal experience working in different environments, culminated in her starting a business focused on company culture and employee experience, which later merged into Still Human.

A keen researcher and blogger, Andy (also known as the team’s resident geek at Still Human) has written for and continues to contribute to many publications at the forefront of human capital and employee experience design. She is the co-author of ‘We Are Still Human’, and was named one of Entrepreneur Magazine’s ‘50 Top South African Business Women to Watch’ in 2018.


Find Andy here:

LinkedIn

 

More about Brad 

Brad Shorkend is an agitator and thought provoker. He works with business leaders around the world helping them stay innovation ready and create exceptional employee and customer experiences that translate into kick-ass innovation, constant relevance, and significant revenue.

He walks his talk as a leader, entrepreneur and innovator and is currently an active shareholder in multiple businesses across numerous sectors (fashion, tech, real estate, co-working and learning, to name a few).

Brad is a published author of the book ‘We Are Still Human’, co-authored with his business partner, Andy Golding, in 2018. He is also adjunct faculty at GIBS and Duke CE.

Brad has been coaching, mentoring and facilitating across all industries since 2007 working primarily with leadership at all levels of organisations, high potential individuals, teams and entrepreneurs. His clients are an exciting array of many of the top blue-chip organisations in South Africa and globally as well as exciting early-stage start-ups.

 

Find Brad here:

LinkedIn

Find Still Human here:

Website

LinkedIn

Find We Are Still Human (their book) here:

Website

 

Show Notes

People:

James Altucher

Ryan Holiday

Organisations:

Nicework

Places:

The Drakensburg

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Brad Shorkend and Andy Golding - Work Shouldn’t Suck! Brad Shorkend, Still Human, Andy Golding, Ross Drakes, Nicework 00:45:39 In Season 2, Episode #2 Ross sat down with Andy Golding and Brad Shorkend, co-CEOs of Still Human, a company that helps small, medium and large organisations to become Companies Behaving Awesomely. Why ‘Companies Behaving Awesomely?’ A Company Behaving Awesomely is an organisation to which the best people want to come, do come, choose to stay at, and while they’re working there they shoot the lights out - and they're proud to say they work there! Ross, Andy, and Brad speak about outdated HR processes and how they can prevent employees from creating brilliant work. They also chat about how clarity of purpose can help companies behave awesomely (it has to start with leadership). In Season 2, Episode #2 Ross sat down with Andy Golding and Brad Shorkend, co-CEOs of Still Human, a company that helps small, medium and large organisations to become Companies Behaving Awesomely. Why ‘Companies Behaving Awesomely?’ A Company Behaving Awesomely is an organisation to which the best people want to come, do come, choose to stay at, and while they’re working there they shoot the lights out - and they're proud to say they work there! Ross, Andy, and Brad speak about outdated HR processes and how they can prevent employees from creating brilliant work. They also chat about how clarity of purpose can help companies behave awesomely (it has to start with leadership). care, branding, brand, purpose, design true full 15 2 da0cb4a1-e588-4c57-a2f2-76dd054c1cfe Louis Janse van Rensburg - The value in knowing your True North More about Louis Janse van Rensburg

Louis Janse van Rensburg is the CEO at Glengarry Capital, Founder of WonderClass, and a partner in Heavy Chef and the Chairman of the Heavy Chef Foundation. He is fascinated by the evolution of learning and its impact on helping humans flourish.

Louis is also a Phd researcher on the future of learning and most recently spearheaded the launch of South Africa's largest study ever conducted on the learning habits of entrepreneurs. Creative, optimistic and pragmatic, Louis weaves storytelling with empirical data to challenge us to reimagine the way humans learn. He also is an amateur screenplay writer, pizza lover and known to hit a mean 4-iron.

Find Louis here:

Website

LinkedIn

Heavy Chef Foundation

Find Glengarry Capital here:

Website

Find Heavy Chef here:

Website

Instagram

Twitter

Facebook

YouTube

LinkedIn

Highlights from the conversation:

08:40 — If you go a level deeper, you really start figuring out that's just the marketing message, that's just the story. What drives it? What motivation drives it?

10:00 — Whether you've articulated it or not, all organisations have a purpose.

12:05 — The challenge is, when you start growing as a business, you need to start scaling your purpose. You need to get people to believe in the purpose, but also start living and breathing that purpose and communicating it to others, and that's where it becomes really hard. It's certainly an art, not a science.

15:35 — When building out a team, I'd go for someone whose values are more aligned with yours, but their skill set is relatively mediocre over someone who has a very strong skill set, but their values are a bit out of sync.

32:53 — My motivation was to find people that share the same values. What that actually translates to in practice is, that when the shit hits the fan, that these are the people that you can trust.

37:07 — That's how you should be starting your business or building your brand. You should be selecting a group of people that share this common vision, have positive energy, and are driving you and everything else forward.

37:35

 — We see it in our financial performance as well. When there's clarity of purpose, this clarity of what you do has a real domino effect — your people start working more intelligently, are more focussed, driving towards the same goal. Then your customers start picking up on it, they start asking you more questions and they start engaging with you more because they know what it is you are doing and they want to be part of that.

 

Show Notes

People:

Robbie Brozin

Thabo Mbeki

Organisations:

Heavy Chef

World Wide Creative

Ferrari South Africa

Nandos

Cape Town Startup Week

Entrepreneurs Organisation

Places:

Joburg / Johannesburg

Cape Town

South Africa

KZN / KwaZulu-Natal

Gugulethu

Miscellaneous:

Springboks

Miss Universe 2019

Proteas Netball

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 15 Jan 2020 06:13:38 +0000 info@nicework.co.za (Ross Drakes) https://one-more-question.simplecast.com/episodes/louis-janse-van-rensburg-the-value-in-knowing-your-true-north-d_jwn_2t More about Louis Janse van Rensburg

Louis Janse van Rensburg is the CEO at Glengarry Capital, Founder of WonderClass, and a partner in Heavy Chef and the Chairman of the Heavy Chef Foundation. He is fascinated by the evolution of learning and its impact on helping humans flourish.

Louis is also a Phd researcher on the future of learning and most recently spearheaded the launch of South Africa's largest study ever conducted on the learning habits of entrepreneurs. Creative, optimistic and pragmatic, Louis weaves storytelling with empirical data to challenge us to reimagine the way humans learn. He also is an amateur screenplay writer, pizza lover and known to hit a mean 4-iron.

Find Louis here:

Website

LinkedIn

Heavy Chef Foundation

Find Glengarry Capital here:

Website

Find Heavy Chef here:

Website

Instagram

Twitter

Facebook

YouTube

LinkedIn

Highlights from the conversation:

08:40 — If you go a level deeper, you really start figuring out that's just the marketing message, that's just the story. What drives it? What motivation drives it?

10:00 — Whether you've articulated it or not, all organisations have a purpose.

12:05 — The challenge is, when you start growing as a business, you need to start scaling your purpose. You need to get people to believe in the purpose, but also start living and breathing that purpose and communicating it to others, and that's where it becomes really hard. It's certainly an art, not a science.

15:35 — When building out a team, I'd go for someone whose values are more aligned with yours, but their skill set is relatively mediocre over someone who has a very strong skill set, but their values are a bit out of sync.

32:53 — My motivation was to find people that share the same values. What that actually translates to in practice is, that when the shit hits the fan, that these are the people that you can trust.

37:07 — That's how you should be starting your business or building your brand. You should be selecting a group of people that share this common vision, have positive energy, and are driving you and everything else forward.

37:35

 — We see it in our financial performance as well. When there's clarity of purpose, this clarity of what you do has a real domino effect — your people start working more intelligently, are more focussed, driving towards the same goal. Then your customers start picking up on it, they start asking you more questions and they start engaging with you more because they know what it is you are doing and they want to be part of that.

 

Show Notes

People:

Robbie Brozin

Thabo Mbeki

Organisations:

Heavy Chef

World Wide Creative

Ferrari South Africa

Nandos

Cape Town Startup Week

Entrepreneurs Organisation

Places:

Joburg / Johannesburg

Cape Town

South Africa

KZN / KwaZulu-Natal

Gugulethu

Miscellaneous:

Springboks

Miss Universe 2019

Proteas Netball

How can you help?

There are four ways you can help us out.

  1. Give us your thoughts. Rate the podcast and leave a comment.
  2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Louis Janse van Rensburg - The value in knowing your True North Ross Drakes 00:39:56 Welcome to Season 2 of One More Question. In Season 2, Episode #1 Ross sat down with Louis Janse van Rensburg, CEO at Glengarry Capital and Chairman of the Heavy Chef Foundation. Ross and Louis talk about how Heavy Chef got started, how clarity of purpose can be a powerful tool in business, the challenge of scaling purpose alongside the organisation, and Heavy Chef’s work in the entrepreneurial space — from research to inspiration and education. Welcome to Season 2 of One More Question. In Season 2, Episode #1 Ross sat down with Louis Janse van Rensburg, CEO at Glengarry Capital and Chairman of the Heavy Chef Foundation. Ross and Louis talk about how Heavy Chef got started, how clarity of purpose can be a powerful tool in business, the challenge of scaling purpose alongside the organisation, and Heavy Chef’s work in the entrepreneurial space — from research to inspiration and education. false full 14 2 4c1a5edb-f2dc-415f-9918-99355f0188bf Kevin and Bailey - How to build a community: Care Highlights - 

Defining a community: 02:07 

The importance of finding what moves people: 06:28

Lego, and how Lego Ideas came to be: 14:02

Being able to give up some control of your brand: 16:49

Obtaining new customers vs. making the most existing client bases: 23:55

Being a good community partner: 25:40

Providing structure as a way to support a community: 31:15

Twitch, and how they’ve helped their community grow: 32:38

More about Kevin and Bailey

Kevin Huynh and Bailey Richardson are founding partners of People & Company. Their mission is to help people get their people together.

As a company, they advise organisations on how to build authentic communities. Through their work, they’ve coached, researched, and participated in hundreds of communities. Kevin and Bailey recently published what they’ve learned about bringing people together in the Amazon bestselling guidebook Get Together: How to Build a Community With Your People.

You can find them laughing and talking shop with community leaders weekly on the Get Together podcast.

Find Bailey here:

Website

Twitter

Find Kevin here:

Website

Twitter

Linkedin

Instagram

Find People & Company here:

Website

Find Get Together here:

The Get Together Podcast

Buy the book

Get Together Video

Show Notes

Organisations:

Notion

Lego

Twitch

YouTube

CreativeMornings

CreativeMornings Johannesburg

Places:

South Korea

How can you help?

There are four ways you can help us out.

  1. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  2. Rate or review the podcast and leave a comment.
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 4 Dec 2019 06:11:14 +0000 info@nicework.co.za (nicework, people & company, roos drakes, the get together) https://one-more-question.simplecast.com/episodes/kevin-and-bailey-how-to-build-a-community-care-kFVrOmH_ Highlights - 

Defining a community: 02:07 

The importance of finding what moves people: 06:28

Lego, and how Lego Ideas came to be: 14:02

Being able to give up some control of your brand: 16:49

Obtaining new customers vs. making the most existing client bases: 23:55

Being a good community partner: 25:40

Providing structure as a way to support a community: 31:15

Twitch, and how they’ve helped their community grow: 32:38

More about Kevin and Bailey

Kevin Huynh and Bailey Richardson are founding partners of People & Company. Their mission is to help people get their people together.

As a company, they advise organisations on how to build authentic communities. Through their work, they’ve coached, researched, and participated in hundreds of communities. Kevin and Bailey recently published what they’ve learned about bringing people together in the Amazon bestselling guidebook Get Together: How to Build a Community With Your People.

You can find them laughing and talking shop with community leaders weekly on the Get Together podcast.

Find Bailey here:

Website

Twitter

Find Kevin here:

Website

Twitter

Linkedin

Instagram

Find People & Company here:

Website

Find Get Together here:

The Get Together Podcast

Buy the book

Get Together Video

Show Notes

Organisations:

Notion

Lego

Twitch

YouTube

CreativeMornings

CreativeMornings Johannesburg

Places:

South Korea

How can you help?

There are four ways you can help us out.

  1. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  2. Rate or review the podcast and leave a comment.
  3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Kevin and Bailey - How to build a community: Care nicework, people & company, roos drakes, the get together 00:46:30 In Episode #13 of OneMoreQuestion Ross sits down Bailey Richardson and Kevin Huynh, founding partners of People & Company. As a company, People & Company advise organisations on how to build authentic communities. Kevin and Bailey chat to Ross about all things community — what it is, what to do with fans when you find them using your logo and brand equity, how to build a strong community, and what partnering with a community really means. This is a great podcast for anyone wondering how to build a little more brand-loyalty or a strong fan base, and anyone that is considering a partnership to help build or support a community (from a brand or community perspective). In Episode #13 of OneMoreQuestion Ross sits down Bailey Richardson and Kevin Huynh, founding partners of People & Company. As a company, People & Company advise organisations on how to build authentic communities. Kevin and Bailey chat to Ross about all things community — what it is, what to do with fans when you find them using your logo and brand equity, how to build a strong community, and what partnering with a community really means. This is a great podcast for anyone wondering how to build a little more brand-loyalty or a strong fan base, and anyone that is considering a partnership to help build or support a community (from a brand or community perspective). false full 13 1 f6be298a-2b84-40c0-8222-1e51f0b4c933 Fran Luckin - The New Agency More about Fran 

Fran Luckin is the Chief Creative Officer of Grey Africa and a member of the ten-person Grey Global Creative Board.

Fran started out as an apprentice copywriter at the Jupiter Drawing Room following an interview in which she managed to distract CEO Graham Warsop’s attention away from her dismal portfolio by talking about books. She became a creative director at TBWA/Hunt Lascaris and continued in this position at Ogilvy Johannesburg, where she was made ECD in 2008. In 2013 she went full-digital and joined Quirk Johannesburg (now Mirum) as ECD. There she learned (among other things) what UX is and why “viral” is a dirty word.

She has judged international and local creative awards shows and in 2017 she served as Jury

President of the Print and Publishing Jury at the Cannes Lions – the first female Jury President from Africa. Fran has an MBA from the Berlin School of Creative Leadership, which she claims, has been one of the best experiences of her life so far.

She served 3 years as Chairman of the Academic Board of the Red and Yellow School of Advertising and still sits on the school’s Advisory Board. In her spare time, she plays the bass guitar with staggering ineptitude.

Find Fran here:

LinkedIn

Instagram

Twitter

Website

Grey

Show Notes

Organisations:

Rightford, Searle-Tripp & Makin

TBWA

BBDO

Grey Phillips

King James
Joe Public

WPP

Publicis
Omniocm

Ogilvy

JWT

Y&R]

VML

Wunderman

Distell

Makro

SAB

WeWork

BCKRDS

Napsta Collective

Jägermeister

Dickies South Africa

South African Fashion Week

Grey

Grey Adventures

KFC

Redbull

Uber

JC Le Roux

Places:

Durban

Singapore

Switzerland

United States

Miscellaneous:

Jack Parow

How can you help?

Our podcast is still new and there are three ways you can help us out.

  1. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  2. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  3. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Thu, 21 Nov 2019 05:00:16 +0000 info@nicework.co.za (ross drakes, fran luckin, nicework) https://nwrk.co/fran More about Fran 

Fran Luckin is the Chief Creative Officer of Grey Africa and a member of the ten-person Grey Global Creative Board.

Fran started out as an apprentice copywriter at the Jupiter Drawing Room following an interview in which she managed to distract CEO Graham Warsop’s attention away from her dismal portfolio by talking about books. She became a creative director at TBWA/Hunt Lascaris and continued in this position at Ogilvy Johannesburg, where she was made ECD in 2008. In 2013 she went full-digital and joined Quirk Johannesburg (now Mirum) as ECD. There she learned (among other things) what UX is and why “viral” is a dirty word.

She has judged international and local creative awards shows and in 2017 she served as Jury

President of the Print and Publishing Jury at the Cannes Lions – the first female Jury President from Africa. Fran has an MBA from the Berlin School of Creative Leadership, which she claims, has been one of the best experiences of her life so far.

She served 3 years as Chairman of the Academic Board of the Red and Yellow School of Advertising and still sits on the school’s Advisory Board. In her spare time, she plays the bass guitar with staggering ineptitude.

Find Fran here:

LinkedIn

Instagram

Twitter

Website

Grey

Show Notes

Organisations:

Rightford, Searle-Tripp & Makin

TBWA

BBDO

Grey Phillips

King James
Joe Public

WPP

Publicis
Omniocm

Ogilvy

JWT

Y&R]

VML

Wunderman

Distell

Makro

SAB

WeWork

BCKRDS

Napsta Collective

Jägermeister

Dickies South Africa

South African Fashion Week

Grey

Grey Adventures

KFC

Redbull

Uber

JC Le Roux

Places:

Durban

Singapore

Switzerland

United States

Miscellaneous:

Jack Parow

How can you help?

Our podcast is still new and there are three ways you can help us out.

  1. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  2. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  3. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Fran Luckin - The New Agency ross drakes, fran luckin, nicework 00:45:25 In Episode #12 of OneMoreQuestion Ross sits down with Fran Luckin, Chief Creative Officer of Grey Africa, to find out more about where agencies may be heading and how freelancing has affected accessing and holding onto creative talent. Fran has spent a significant amount of time in the advertising world, starting out as a copywriter and later heading up creative departments at TBWA, Ogilvy, Mirum, and now, Grey Africa. Fran gave us a window into the current state of the advertising industry and how the networked agency model has affected the way agencies do business. In short, it’s good news for freelancers and a great opportunity for clients to work with some of the best creatives in the industry. In Episode #12 of OneMoreQuestion Ross sits down with Fran Luckin, Chief Creative Officer of Grey Africa, to find out more about where agencies may be heading and how freelancing has affected accessing and holding onto creative talent. Fran has spent a significant amount of time in the advertising world, starting out as a copywriter and later heading up creative departments at TBWA, Ogilvy, Mirum, and now, Grey Africa. Fran gave us a window into the current state of the advertising industry and how the networked agency model has affected the way agencies do business. In short, it’s good news for freelancers and a great opportunity for clients to work with some of the best creatives in the industry. fran luckin, onemorequestion, nicework podcast, podcast, nicework omq, ross drakes false full 12 1 735c5bda-ac91-4e3e-bd35-e312acb551dc Uno De Waal - Brand Credibility - To Build or to Rent? More about Uno 

Uno de Waal is owner and publisher of Between 10 and 5, South Africa's largest online creative showcase. He is also the recipient of the British Council Young Creative Entrepreneur award, has been included in the Destiny Man Power of 40 and GQ's Coolest Guys Under 35.

10and5 is the winner of the African Blogger Awards: Arts and Culture, Gold Pixel Winner for specialist publisher at the Bookmark Awards and is listed as one of the 15 most influential blogs in South Africa. The sub-agency of 10and5, 5TUDIO, has worked on brands like Estee Lauder, Nike, Adidas, MINI, Heineken, Glenfiddich and more.

Uno has previously spent time at DSTV where he consulted on KykNET, Channel O, MK and VUZU to help bring their digital properties up to scratch. 

After this, he joined the international digital ad agency Trigger/Isobar where he was instrumental in strategy for Nike, Nokia, Cell C and Red Bull.

Uno also runs a pop-up supper-club/restaurant with his partner Lee-Ann that has received rave reviews in local publications.

Find Uno here:

LinkedIn

Between 10 and 5:

Website

Facebook

Twitter

A3E

5tudio

Show Notes

People:

Rich Mnisi

Colin Kaepernick

Trevor Stuurman

Ravi Naidoo

Dean Carlson

Ryan Holiday

Thando Hopa

Organisations:

Between 10 and 5

Behance

H&M

Mini

Nike

CreativeMornings

Design Indaba

Lucky Strike

BrainFarm

Adidas

Audi

Black Label

Coca-Cola

Impossible Foods

Burger King

PETA

Gillette

Wal-Mart

Naspers

Vice

Places:

Sandton

Midrand

Cape Town

Miscellaneous:

Oppikoppi

House of Vans

Mail & Guardian Top 200

How can you help?

Our podcast is still new and there are three ways you can help us out.

  1. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  2. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  3. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 2 Oct 2019 10:22:42 +0000 info@nicework.co.za (Uno De Waal, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/uno-de-waal-o_WjMiDv More about Uno 

Uno de Waal is owner and publisher of Between 10 and 5, South Africa's largest online creative showcase. He is also the recipient of the British Council Young Creative Entrepreneur award, has been included in the Destiny Man Power of 40 and GQ's Coolest Guys Under 35.

10and5 is the winner of the African Blogger Awards: Arts and Culture, Gold Pixel Winner for specialist publisher at the Bookmark Awards and is listed as one of the 15 most influential blogs in South Africa. The sub-agency of 10and5, 5TUDIO, has worked on brands like Estee Lauder, Nike, Adidas, MINI, Heineken, Glenfiddich and more.

Uno has previously spent time at DSTV where he consulted on KykNET, Channel O, MK and VUZU to help bring their digital properties up to scratch. 

After this, he joined the international digital ad agency Trigger/Isobar where he was instrumental in strategy for Nike, Nokia, Cell C and Red Bull.

Uno also runs a pop-up supper-club/restaurant with his partner Lee-Ann that has received rave reviews in local publications.

Find Uno here:

LinkedIn

Between 10 and 5:

Website

Facebook

Twitter

A3E

5tudio

Show Notes

People:

Rich Mnisi

Colin Kaepernick

Trevor Stuurman

Ravi Naidoo

Dean Carlson

Ryan Holiday

Thando Hopa

Organisations:

Between 10 and 5

Behance

H&M

Mini

Nike

CreativeMornings

Design Indaba

Lucky Strike

BrainFarm

Adidas

Audi

Black Label

Coca-Cola

Impossible Foods

Burger King

PETA

Gillette

Wal-Mart

Naspers

Vice

Places:

Sandton

Midrand

Cape Town

Miscellaneous:

Oppikoppi

House of Vans

Mail & Guardian Top 200

How can you help?

Our podcast is still new and there are three ways you can help us out.

  1. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
  2. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
  3. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Uno De Waal - Brand Credibility - To Build or to Rent? Uno De Waal, Nicework, Ross Drakes 00:52:09 In Episode #11 of OneMoreQuestion Uno De Waal, owner and publisher of Between 10 and 5, speaks to us about brand credibility and collaborations between brands and creatives, whether they’re established or up-and-comers. Between 10 and 5 is South Africa's largest online creative showcase. Under Uno’s guidance, it has won multiple awards and been recognised as one of South Africa’s 15 most influential blogs. A3E, their Artist Acceleration and Exposure program, aims to help up-and-coming artists accelerate their careers by connecting them with brands looking for creatives with which to partner. Uno gave us a look into whether brands should rent or build credibility, how brands should approach collaborations with creatives, and how purpose and authenticity build credibility and strong brand communities. In Episode #11 of OneMoreQuestion Uno De Waal, owner and publisher of Between 10 and 5, speaks to us about brand credibility and collaborations between brands and creatives, whether they’re established or up-and-comers. Between 10 and 5 is South Africa's largest online creative showcase. Under Uno’s guidance, it has won multiple awards and been recognised as one of South Africa’s 15 most influential blogs. A3E, their Artist Acceleration and Exposure program, aims to help up-and-coming artists accelerate their careers by connecting them with brands looking for creatives with which to partner. Uno gave us a look into whether brands should rent or build credibility, how brands should approach collaborations with creatives, and how purpose and authenticity build credibility and strong brand communities. #brandbuilding, #newmedia, #purpose, #digitalmedia true full 11 1 aea8cb4b-4abb-4767-88de-bde88a98a13a Mike Stopforth - Bonus Episode: Social Media and Creativity A little bit more about Mike 

Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio.

In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial plunge and started a company called Cerebra. With a specialist focus on digital content and engagement, Cerebra won numerous multinational accounts and grew quickly to become South Africa’s leading social media agency. In his role as CEO of the business, he had the privilege of working with Coca-Cola, Samsung, Toyota, Vodafone, AB InBev, Google, Ford, Huawei, Barclays, and many other remarkable brands. Cerebra was acquired by global advertising giant WPP in 2013.

In 2007, Mike co-founded a web start-up called Afrigator.com that was acquired by Naspers just 18 months later. Around the same time, he began hosting a popular networking event called the 27dinners, which went on to catalyse business collaborations and relationships through hundreds of successful events.

 Listen to Episode #10 of OneMoreQuestion with Mike Stopforth, it’s a window into the impact economy, purpose and values in business and how they’re driving more deliberate, responsible behaviour in organisations.

You can find more on Mike, here:

Website

Twitter

LinkedIn
 

How can you help?
Our podcast is still new and there are three ways you can help us out.

Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)

Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of

Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 18 Sep 2019 07:16:24 +0000 info@nicework.co.za (Ross Drakes) https://nwrk.co/mikebonus A little bit more about Mike 

Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio.

In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial plunge and started a company called Cerebra. With a specialist focus on digital content and engagement, Cerebra won numerous multinational accounts and grew quickly to become South Africa’s leading social media agency. In his role as CEO of the business, he had the privilege of working with Coca-Cola, Samsung, Toyota, Vodafone, AB InBev, Google, Ford, Huawei, Barclays, and many other remarkable brands. Cerebra was acquired by global advertising giant WPP in 2013.

In 2007, Mike co-founded a web start-up called Afrigator.com that was acquired by Naspers just 18 months later. Around the same time, he began hosting a popular networking event called the 27dinners, which went on to catalyse business collaborations and relationships through hundreds of successful events.

 Listen to Episode #10 of OneMoreQuestion with Mike Stopforth, it’s a window into the impact economy, purpose and values in business and how they’re driving more deliberate, responsible behaviour in organisations.

You can find more on Mike, here:

Website

Twitter

LinkedIn
 

How can you help?
Our podcast is still new and there are three ways you can help us out.

Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)

Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of

Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mike Stopforth - Bonus Episode: Social Media and Creativity Ross Drakes 00:29:00 Is this Episode #10.5 or is it Episode #11? We haven’t quite decided. This episode was recorded three years ago when we first started experimenting with podcasting. We thought we’d pull it from the archives and use it as bonus content for Episode #10 of OneMoreQuestion with Mike Stopforth, (now) ex-CEO of Cerebra. In Episode #10, Mike sat down with Ross and Ben to chat about social media and creativity — he even managed to flip the interview on Ross and Ben, getting them to answer a few questions (we were still new at podcasting). This episode is a great look into what we consider creativity to be and how creativity is harnessed in businesses, it also gives some thought to why we should use external partners on larger internal projects, even if we have the skills in-house. Is this Episode #10.5 or is it Episode #11? We haven’t quite decided. This episode was recorded three years ago when we first started experimenting with podcasting. We thought we’d pull it from the archives and use it as bonus content for Episode #10 of OneMoreQuestion with Mike Stopforth, (now) ex-CEO of Cerebra. In Episode #10, Mike sat down with Ross and Ben to chat about social media and creativity — he even managed to flip the interview on Ross and Ben, getting them to answer a few questions (we were still new at podcasting). This episode is a great look into what we consider creativity to be and how creativity is harnessed in businesses, it also gives some thought to why we should use external partners on larger internal projects, even if we have the skills in-house. true bonus 1 f24a2eef-8e17-4614-b9a9-ae292a746dcb Mike Stopforth - Back to honesty, value and impact More about Mike

Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio.

In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial plunge and started a company called Cerebra. With a specialist focus on digital content and engagement, Cerebra won numerous multinational accounts and grew quickly to become South Africa’s leading social media agency. In his role as CEO of the business, he had the privilege of working with Coca-Cola, Samsung, Toyota, Vodafone, AB InBev, Google, Ford, Huawei, Barclays, and many other remarkable brands. Cerebra was acquired by global advertising giant WPP in 2013.

In 2007, Mike co-founded a web start-up called Afrigator.com that was acquired by Naspers just 18 months later. Around the same time, he began hosting a popular networking event called the 27dinners, which went on to catalyse business collaborations and relationships through hundreds of successful events.

You can find more on Mike, here:
Website
Twitter
LinkedIn

Show Notes

People:
Richard Mulholland
Jordan Belfort
Julius Malema
Seth Godin

Organisations:
Cerebra
London School of Economics
Marshall Institute
Nike
Gillette
Stratton Oakmont - Jordan Belfort’s company
Facebook
Uber
Amazon
Microsoft
AirBnB
Costco
BCorp
H&M
Apple

Places:
Scandinavia
South Africa
Sandton

Miscellaneous:
Executive MSc Social Business and Entrepreneurship
Hybrid Economy Theory
Wolf of Wallstreet
Bosberaad - South African slang
Chuckles
The Big Lebowski
Black Economic Empowerment/Broad-Based Black Economic Empowerment

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 10 Sep 2019 06:34:53 +0000 info@nicework.co.za (Mike Stopforth, Nicework, Ross Drakes) https://www.nicework.in/omq-mike-stopforth More about Mike

Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio.

In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial plunge and started a company called Cerebra. With a specialist focus on digital content and engagement, Cerebra won numerous multinational accounts and grew quickly to become South Africa’s leading social media agency. In his role as CEO of the business, he had the privilege of working with Coca-Cola, Samsung, Toyota, Vodafone, AB InBev, Google, Ford, Huawei, Barclays, and many other remarkable brands. Cerebra was acquired by global advertising giant WPP in 2013.

In 2007, Mike co-founded a web start-up called Afrigator.com that was acquired by Naspers just 18 months later. Around the same time, he began hosting a popular networking event called the 27dinners, which went on to catalyse business collaborations and relationships through hundreds of successful events.

You can find more on Mike, here:
Website
Twitter
LinkedIn

Show Notes

People:
Richard Mulholland
Jordan Belfort
Julius Malema
Seth Godin

Organisations:
Cerebra
London School of Economics
Marshall Institute
Nike
Gillette
Stratton Oakmont - Jordan Belfort’s company
Facebook
Uber
Amazon
Microsoft
AirBnB
Costco
BCorp
H&M
Apple

Places:
Scandinavia
South Africa
Sandton

Miscellaneous:
Executive MSc Social Business and Entrepreneurship
Hybrid Economy Theory
Wolf of Wallstreet
Bosberaad - South African slang
Chuckles
The Big Lebowski
Black Economic Empowerment/Broad-Based Black Economic Empowerment

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Mike Stopforth - Back to honesty, value and impact Mike Stopforth, Nicework, Ross Drakes 00:51:33 Capitalism 2.0 is broken. We’re too focused on growth at all costs and we’ve reached the point where this has to change — socially, environmentally, and ethically. In Episode #10 of OneMoreQuestion Ross sits down with Mike Stopforth, entrepreneur, writer, speaker, and ex-CEO of Cerebra to chat about purpose and values in business, capitalism, impact, social media and ‘influencers’. Highlights: Defining and staying true to your explicit purpose — 8.40 Values in business — 13.14 Business as part of an ecosystem — 16.31 Brands in the social media environment — 20.55 Moving away from a growth at all costs model — 32.03 Capitalism 2.0 is broken. We’re too focused on growth at all costs and we’ve reached the point where this has to change — socially, environmentally, and ethically. In Episode #10 of OneMoreQuestion Ross sits down with Mike Stopforth, entrepreneur, writer, speaker, and ex-CEO of Cerebra to chat about purpose and values in business, capitalism, impact, social media and ‘influencers’. Highlights: Defining and staying true to your explicit purpose — 8.40 Values in business — 13.14 Business as part of an ecosystem — 16.31 Brands in the social media environment — 20.55 Moving away from a growth at all costs model — 32.03 omq, purpose, impact, podcast false full 10 1 90949437-bcd8-4765-ab4e-e6d7e0b219ef Yossi Hasson - Use your values to thrive in a decentralised world **More about Yossi **

Yossi Hasson is a South African Entrepreneur turned VC.

After co-founding and later selling his stake in, SYNAQ, a leading cloud email service provider, Yossi launched and ran the Techstars FinTech accelerator program with Barclays as partner. The program was based in Cape Town and chose 10 promising FinTech start-ups from around the world for seed investment, mentorship, office space, and training. It was also Techstars’ first Accelerator program on the African continent.

Since May 2018, Yossi has been the Managing Director of Alchemist Blockchain Techstars Accelerator, launching Techstars first dedicated Blockchain Accelerator in New York City. Through Techstars he continues to work with and invest in founders building the decentralized economy.

Yossi is a co-founder of PAN-African coding school, WeThinkCode_, and crypto investment fund, Onchain Capital. He has invested in over 15 companies, throughout Europe, the Americas, and Africa. He is mainly focussed on open source software, cryptocurrencies, blockchain, and Fintech.

You can find more on Yossi, here:

Yossi Hasson
Website
Medium
Twitter
LinkedIn

Show Notes
People:
Shai Evian
Stephen Cuzen
Steven Koseff
Bill Gates
David Brown
David Cohen
Satoshi Nakamoto
Marguerite deCourcelle

Organisations:
Techstars
Alchemist
Howler
Liquid Chefs
Investec
Discovery
EO
Microsoft
Apple
Google
SYNAQ
Uber
Linux
Neon District

Places:
New York City
South Africa
Cape Town

Miscellaneous:
Blockchain
Startup Weekend
Metcalfe’s Law
Bitcoin
Crypto Currencies
Bitcoin Cash
Mario Bros.

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 14 Aug 2019 05:34:00 +0000 info@nicework.co.za (Yossi Hasson, Ross Drakes, Nicework) https://www.nicework.in/omq-yossi-hasson **More about Yossi **

Yossi Hasson is a South African Entrepreneur turned VC.

After co-founding and later selling his stake in, SYNAQ, a leading cloud email service provider, Yossi launched and ran the Techstars FinTech accelerator program with Barclays as partner. The program was based in Cape Town and chose 10 promising FinTech start-ups from around the world for seed investment, mentorship, office space, and training. It was also Techstars’ first Accelerator program on the African continent.

Since May 2018, Yossi has been the Managing Director of Alchemist Blockchain Techstars Accelerator, launching Techstars first dedicated Blockchain Accelerator in New York City. Through Techstars he continues to work with and invest in founders building the decentralized economy.

Yossi is a co-founder of PAN-African coding school, WeThinkCode_, and crypto investment fund, Onchain Capital. He has invested in over 15 companies, throughout Europe, the Americas, and Africa. He is mainly focussed on open source software, cryptocurrencies, blockchain, and Fintech.

You can find more on Yossi, here:

Yossi Hasson
Website
Medium
Twitter
LinkedIn

Show Notes
People:
Shai Evian
Stephen Cuzen
Steven Koseff
Bill Gates
David Brown
David Cohen
Satoshi Nakamoto
Marguerite deCourcelle

Organisations:
Techstars
Alchemist
Howler
Liquid Chefs
Investec
Discovery
EO
Microsoft
Apple
Google
SYNAQ
Uber
Linux
Neon District

Places:
New York City
South Africa
Cape Town

Miscellaneous:
Blockchain
Startup Weekend
Metcalfe’s Law
Bitcoin
Crypto Currencies
Bitcoin Cash
Mario Bros.

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Yossi Hasson - Use your values to thrive in a decentralised world Yossi Hasson, Ross Drakes, Nicework 00:42:07 In Episode #9 of OneMoreQuestion Ross speaks to entrepreneur turned venture capitalist, Yossi Hasson, about how a deeper understanding of their brand is helping guide Techstars in a singular direction and how blockchain may affect brand building in the future. Yossi Hasson co-founded SYNAQ, WeThinkCode_, and OnChain Capital. He has built and invested in businesses on multiple continents, and mentored business owners from around the world. Currently Managing Director of Alchemist Blockchain Techstars Accelerator, he works with and invests in founders building the decentralized economy. This episode of One More Question gives insight into how a strong brand can set you apart from competitors offering a similar service, how it can provide a focussed vision to guide your market approach, and how blockchain and open source software may affect branding in the future. In Episode #9 of OneMoreQuestion Ross speaks to entrepreneur turned venture capitalist, Yossi Hasson, about how a deeper understanding of their brand is helping guide Techstars in a singular direction and how blockchain may affect brand building in the future. Yossi Hasson co-founded SYNAQ, WeThinkCode_, and OnChain Capital. He has built and invested in businesses on multiple continents, and mentored business owners from around the world. Currently Managing Director of Alchemist Blockchain Techstars Accelerator, he works with and invests in founders building the decentralized economy. This episode of One More Question gives insight into how a strong brand can set you apart from competitors offering a similar service, how it can provide a focussed vision to guide your market approach, and how blockchain and open source software may affect branding in the future. false full 9 1 84aef6d3-462f-47d1-a08a-effde3ee4889 Jeff Large - You don't need a podcast More about Jeff

Jeff Large is a podcast producer and strategist. He founded and runs Come Alive Creative, a podcast production company that helps brands and businesses produce their own podcasts.

Come Alive Creative can help with everything from strategy to professional production, syndication, and thorough promotion of your podcast without any hassle.

Owing to his natural curiosity, Jeff spends most days questioning and learning. He likes managing projects, making the complicated understandable, and repurposing content for maximum efficiency.

Find Jeff and his work, here:

Jeff Large
Website
Website
Facebook
Twitter
LinkedIn

Show Notes

People:
People:
Seth Godin
Alex Blumberg
Ira Glass
Rich (Mulholland)
Chris Sacca
Howard Benson
Charles Mechem
Rebecca Love

Organisations:
Gimlet Media
Spotify
NPR
Wordpress
Pagely
IDEO
LPGA
TED
McDonalds
Jimmy John’s

Miscellaneous:
The Jeff Large Podcast
Gallup Strengths Finder
StartUp (Podcast)
Twenty Thousand Hertz (Podcast)
AdWords

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Wed, 31 Jul 2019 14:08:25 +0000 info@nicework.co.za (Nicework, Jeff Large, Ross Drakes) https://nwrk.co/jeff More about Jeff

Jeff Large is a podcast producer and strategist. He founded and runs Come Alive Creative, a podcast production company that helps brands and businesses produce their own podcasts.

Come Alive Creative can help with everything from strategy to professional production, syndication, and thorough promotion of your podcast without any hassle.

Owing to his natural curiosity, Jeff spends most days questioning and learning. He likes managing projects, making the complicated understandable, and repurposing content for maximum efficiency.

Find Jeff and his work, here:

Jeff Large
Website
Website
Facebook
Twitter
LinkedIn

Show Notes

People:
People:
Seth Godin
Alex Blumberg
Ira Glass
Rich (Mulholland)
Chris Sacca
Howard Benson
Charles Mechem
Rebecca Love

Organisations:
Gimlet Media
Spotify
NPR
Wordpress
Pagely
IDEO
LPGA
TED
McDonalds
Jimmy John’s

Miscellaneous:
The Jeff Large Podcast
Gallup Strengths Finder
StartUp (Podcast)
Twenty Thousand Hertz (Podcast)
AdWords

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Jeff Large - You don't need a podcast Nicework, Jeff Large, Ross Drakes 00:41:48 In Episode #8 of One More Question Ross speaks to Jeff Large — owner of Come Alive Creative — about his journey into podcasting and how to determine if hosting a podcast is the right avenue for your brand, setting goals for your business, and making sure you speak to the right market. Jeff’s natural curiosity has taken him from being an art teacher to co-founding a board game developer, heading up a graphic and web design agency, and creating multiple podcasts. His journey has seen him interview a multitude of people, from everyday experts to heads of businesses and corporations — all in the name of curiosity and podcasting. By following his curiosity and learning anywhere he could, Jeff was able to double down on podcasting and build Come Alive Creative into the podcast industry authority it is today, creating shows across multiple industries for its clients. Thinking of starting a podcast? Then this episode may hold the answers you’ve been looking for - it may even hold answers to questions that you haven’t yet thought of asking. In Episode #8 of One More Question Ross speaks to Jeff Large — owner of Come Alive Creative — about his journey into podcasting and how to determine if hosting a podcast is the right avenue for your brand, setting goals for your business, and making sure you speak to the right market. Jeff’s natural curiosity has taken him from being an art teacher to co-founding a board game developer, heading up a graphic and web design agency, and creating multiple podcasts. His journey has seen him interview a multitude of people, from everyday experts to heads of businesses and corporations — all in the name of curiosity and podcasting. By following his curiosity and learning anywhere he could, Jeff was able to double down on podcasting and build Come Alive Creative into the podcast industry authority it is today, creating shows across multiple industries for its clients. Thinking of starting a podcast? Then this episode may hold the answers you’ve been looking for - it may even hold answers to questions that you haven’t yet thought of asking. true full 8 1 c89fec7e-05b9-46ca-8fbb-006dfeb8d01a Donovan Goliath - Marketing is tactical. Comedy is brand building. More about Donovan

Donovan Goliath is a comedian, co-owner of the Melville Comedy Club and the award-winning entertainment brand, GOLIATH AND GOLIATH.

He is most recognisable for the role he had as the host of The Real Goboza, which is one of South Africa’s most watched television shows, and is also an expert in delivering master classes on marketing, design and creativity.

Funny enough, Donovan is a Caucasian-looking, coloured guy from Mthatha in the Eastern Cape who speaks fluent isiXhosa, giving ‘diversity’ a whole new meaning.

What’s significant about him is that he has no blood relation to any of the Goliath stakeholders in SA comedy, but he simply shares a passion for the same sector.

He left his lucrative advertising job for a full-time career in comedy and his acts are based around insightful storytelling and simple truths by using various characters and impersonations, which he invents. Today, he has risen as a social media star through the character, Donny Custard.

Find Donovan and his work, here:
Donovan Goliath
Website
Facebook
Instagram
Instagram
Twitter

Goliath and Goliath
Website
Facebook
Instagram

Melville Comedy Club
Website
Facebook
Instagram
Twitter

Show Notes

People:
‘Tol Ass Mo [no link]
Jason Goliath
Nicolas Goliath
Bruce Whitfield
Trevor Noah
Gareth Pon
Lebo Lukewarm
Loyiso Gola
Riadd Moosa

Organisations:
Network BBDO
Cool Runnings, Melville
Capello
Goliath and Goliath
Protea Hotel: Fire & Ice
Goliath Comedy Club / Roast Cafe
The Melville Comedy Club
The Apollo Theatre

Places:
Mthatha, Eastern Cape
Melville
Hillfox
Melrose Arch

Miscellaneous:
Wu-Tang Clan
Morning Live
Destiny Man [no link]
Fast Company

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 16 Jul 2019 08:03:54 +0000 info@nicework.co.za (Ross Drakes) https://one-more-question.simplecast.com/episodes/donovangoliath-ZlqTkIEM More about Donovan

Donovan Goliath is a comedian, co-owner of the Melville Comedy Club and the award-winning entertainment brand, GOLIATH AND GOLIATH.

He is most recognisable for the role he had as the host of The Real Goboza, which is one of South Africa’s most watched television shows, and is also an expert in delivering master classes on marketing, design and creativity.

Funny enough, Donovan is a Caucasian-looking, coloured guy from Mthatha in the Eastern Cape who speaks fluent isiXhosa, giving ‘diversity’ a whole new meaning.

What’s significant about him is that he has no blood relation to any of the Goliath stakeholders in SA comedy, but he simply shares a passion for the same sector.

He left his lucrative advertising job for a full-time career in comedy and his acts are based around insightful storytelling and simple truths by using various characters and impersonations, which he invents. Today, he has risen as a social media star through the character, Donny Custard.

Find Donovan and his work, here:
Donovan Goliath
Website
Facebook
Instagram
Instagram
Twitter

Goliath and Goliath
Website
Facebook
Instagram

Melville Comedy Club
Website
Facebook
Instagram
Twitter

Show Notes

People:
‘Tol Ass Mo [no link]
Jason Goliath
Nicolas Goliath
Bruce Whitfield
Trevor Noah
Gareth Pon
Lebo Lukewarm
Loyiso Gola
Riadd Moosa

Organisations:
Network BBDO
Cool Runnings, Melville
Capello
Goliath and Goliath
Protea Hotel: Fire & Ice
Goliath Comedy Club / Roast Cafe
The Melville Comedy Club
The Apollo Theatre

Places:
Mthatha, Eastern Cape
Melville
Hillfox
Melrose Arch

Miscellaneous:
Wu-Tang Clan
Morning Live
Destiny Man [no link]
Fast Company

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Donovan Goliath - Marketing is tactical. Comedy is brand building. Ross Drakes 00:48:56 You don’t have to have a big budget to build a strong brand. You need to know your market, answer a need, and foster loyalty. Donovan Goliath knows how to play this game. So, in Episode #7 of One More Question we locked him in a room with Ross for an hour and asked him how he built one of the strongest brands in South African comedy by starting with a few pieces of A4 paper and some t-shirts. From practically falling into comedy to finding himself in one of the most prestigious retail locations in South Africa, Donovan’s story is one of smart marketing, loyalty, and delivering over and above what anyone expects to build a strong brand. It’s the perfect follow up from Spillly’s lessons on defining your niche. You don’t have to have a big budget to build a strong brand. You need to know your market, answer a need, and foster loyalty. Donovan Goliath knows how to play this game. So, in Episode #7 of One More Question we locked him in a room with Ross for an hour and asked him how he built one of the strongest brands in South African comedy by starting with a few pieces of A4 paper and some t-shirts. From practically falling into comedy to finding himself in one of the most prestigious retail locations in South Africa, Donovan’s story is one of smart marketing, loyalty, and delivering over and above what anyone expects to build a strong brand. It’s the perfect follow up from Spillly’s lessons on defining your niche. true full 7 1 15bb1288-ae4b-45ba-a8e1-e5e05b7f0c64 Brent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side. More about Spillly

Brent Spilkin (Spillly) is a business coach, founder of What The Freelance and BBBRAP, a movement starter, and former MD. He describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both.

Spillly has helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice, guiding them toward efficiency and profitability.

Find Spillly and his work, here:
Growing Pains Business Coaching
[Website] - (http://www.growingpains.biz/)
[Facebook] - (https://www.facebook.com/Spillly/)
[Instagram] - (https://www.instagram.com/spillly/)
[LinkedIn] - (https://www.linkedin.com/company/spillly/about/)

What The Freelance
[Website] - (http://whatthefreelance.com/)
[Facebook] - (https://www.facebook.com/Whatthefreelance/)

BBBRAP
[Facebook] - (https://www.facebook.com/Businessbikesbreakfast)
[Instagram] - (https://www.instagram.com/businessbikesbreakfast/)

Connect with Spillly:
[LinkedIn] - (https://www.linkedin.com/in/brentspilkin)
[Instagram] - (https://www.instagram.com/spillly/)

Show Notes

Organisations:
Baby City: (https://www.babycity.co.za/)
ADT: (https://www.adt.co.za/)
Mr Price: (https://www.mrp.com/)
SAP: (https://www.sap.com/)
Shoprite: (https://www.shoprite.co.za/)
Checkers: (https://www.checkers.co.za/)
Makro: (https://www.makro.co.za/)
Amazon: (https://www.amazon.com/)
Unilever: (https://www.unilever.co.za/)
BMW (Motorrad): (https://www.bmw-motorrad.co.za/en/home.html#/filter-all)
Ogilvy: (https://www.ogilvy.co.za/)
Accenture: (https://www.accenture.com/za-en)

Places:
Cape Town: (https://goo.gl/maps/9nrMi3S2Huk1Ax998)

Miscellaneous:
[Hacky Sack] - (https://en.wikipedia.org/wiki/Hacky_sack)
[Alexa] - (https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&node=9818047011)
Google Home: (https://store.google.com/countrypicker)

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 2 Jul 2019 05:00:06 +0000 info@nicework.co.za (Ross Drakes, Nicework, Brent Spilkin) https://one-more-question.simplecast.com/episodes/brent-spilkin-big-agencies-dark-alleys-and-what-its-going-to-take-to-make-it-out-the-other-side-QVe24q3R More about Spillly

Brent Spilkin (Spillly) is a business coach, founder of What The Freelance and BBBRAP, a movement starter, and former MD. He describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both.

Spillly has helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice, guiding them toward efficiency and profitability.

Find Spillly and his work, here:
Growing Pains Business Coaching
[Website] - (http://www.growingpains.biz/)
[Facebook] - (https://www.facebook.com/Spillly/)
[Instagram] - (https://www.instagram.com/spillly/)
[LinkedIn] - (https://www.linkedin.com/company/spillly/about/)

What The Freelance
[Website] - (http://whatthefreelance.com/)
[Facebook] - (https://www.facebook.com/Whatthefreelance/)

BBBRAP
[Facebook] - (https://www.facebook.com/Businessbikesbreakfast)
[Instagram] - (https://www.instagram.com/businessbikesbreakfast/)

Connect with Spillly:
[LinkedIn] - (https://www.linkedin.com/in/brentspilkin)
[Instagram] - (https://www.instagram.com/spillly/)

Show Notes

Organisations:
Baby City: (https://www.babycity.co.za/)
ADT: (https://www.adt.co.za/)
Mr Price: (https://www.mrp.com/)
SAP: (https://www.sap.com/)
Shoprite: (https://www.shoprite.co.za/)
Checkers: (https://www.checkers.co.za/)
Makro: (https://www.makro.co.za/)
Amazon: (https://www.amazon.com/)
Unilever: (https://www.unilever.co.za/)
BMW (Motorrad): (https://www.bmw-motorrad.co.za/en/home.html#/filter-all)
Ogilvy: (https://www.ogilvy.co.za/)
Accenture: (https://www.accenture.com/za-en)

Places:
Cape Town: (https://goo.gl/maps/9nrMi3S2Huk1Ax998)

Miscellaneous:
[Hacky Sack] - (https://en.wikipedia.org/wiki/Hacky_sack)
[Alexa] - (https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&node=9818047011)
Google Home: (https://store.google.com/countrypicker)

How can you help?
Our podcast is still new and there are three ways you can help us out.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Brent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side. Ross Drakes, Nicework, Brent Spilkin 00:46:56 In Episode #6 of One More Question Ross speaks to Brent Spilkin (Spillly) — business coach, founder of What The Freelance, movement starter, and former MD — about how big consulting firms are out to take agency lunch money, what this means for the future of agencies, and how to build a strong brand by finding your niche. Spillly describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both. He’s helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice, guiding them toward efficiency and profitability. This episode takes us through why agencies may be facing some trying times ahead — losing business to consulting firms and possibly CRM giants, why consultancies buying agencies is a vote for creativity, and what we can expect to see from agencies heading into the future. It also contains a lesson on how to build your brand by narrowly defining your market. In Episode #6 of One More Question Ross speaks to Brent Spilkin (Spillly) — business coach, founder of What The Freelance, movement starter, and former MD — about how big consulting firms are out to take agency lunch money, what this means for the future of agencies, and how to build a strong brand by finding your niche. Spillly describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both. He’s helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice, guiding them toward efficiency and profitability. This episode takes us through why agencies may be facing some trying times ahead — losing business to consulting firms and possibly CRM giants, why consultancies buying agencies is a vote for creativity, and what we can expect to see from agencies heading into the future. It also contains a lesson on how to build your brand by narrowly defining your market. true full 6 1 f466e7a4-12fa-4d17-bafb-84bcaa5670d5 Carly Ayres - Great work comes from honesty and commitment to process More about Carly

Carly Ayres is a writer and creative director based in New York. Up until recently, she was a partner and co-founder at HAWRAF, an interactive design and technology design studio that worked to engage people in new & interesting ways. From sound-reactive identities to mirrored selfie posters, HAWRAF worked to help brands have better conversations. Prior to HAWRAF, Carly worked humanizing AI and evolving the Google logo in Google’s Creative Lab. She’s given voices to Fortune 500 companies & chatbots alike and writes on design, as well as a slew of other things.

HAWRAF - Website
LinkedIn
Facebook
Twitter
Google Drive

Connect with Carly here -
LinkedIn
Instagram

Organisations:
HAWRAF
New Inc.

Projects:
HAWRAF’s 26 Hour Project

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 4 Jun 2019 08:18:24 +0000 info@nicework.co.za (Nicework) https://one-more-question.simplecast.com/episodes/carly-ayres-great-work-comes-from-hones-qqmi_ElI More about Carly

Carly Ayres is a writer and creative director based in New York. Up until recently, she was a partner and co-founder at HAWRAF, an interactive design and technology design studio that worked to engage people in new & interesting ways. From sound-reactive identities to mirrored selfie posters, HAWRAF worked to help brands have better conversations. Prior to HAWRAF, Carly worked humanizing AI and evolving the Google logo in Google’s Creative Lab. She’s given voices to Fortune 500 companies & chatbots alike and writes on design, as well as a slew of other things.

HAWRAF - Website
LinkedIn
Facebook
Twitter
Google Drive

Connect with Carly here -
LinkedIn
Instagram

Organisations:
HAWRAF
New Inc.

Projects:
HAWRAF’s 26 Hour Project

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Carly Ayres - Great work comes from honesty and commitment to process Nicework 00:43:52 In Episode #5 of One More Question, captain of the Nicework ship, Ross Drakes chats to Carly Ayres about climbing into a boat with holes and setting sail for the horizon, focussing on process to create interesting work, and being completely transparent throughout the process so that others can learn from you. Ross and Carly take us through HAWRAF’s journey from inception to conclusion, and the lessons learned - creating robust processes and why they are important, why you should price your work correctly, and how founders lose sight of their original vision, not ending up where they want to be. Thinking of starting an agency? Starting a new project with an agency you haven’t worked with before? Think you’ve lost or strayed from your vision? If any of these hit home, this isn’t an episode you want to miss. In Episode #5 of One More Question, captain of the Nicework ship, Ross Drakes chats to Carly Ayres about climbing into a boat with holes and setting sail for the horizon, focussing on process to create interesting work, and being completely transparent throughout the process so that others can learn from you. Ross and Carly take us through HAWRAF’s journey from inception to conclusion, and the lessons learned - creating robust processes and why they are important, why you should price your work correctly, and how founders lose sight of their original vision, not ending up where they want to be. Thinking of starting an agency? Starting a new project with an agency you haven’t worked with before? Think you’ve lost or strayed from your vision? If any of these hit home, this isn’t an episode you want to miss. true full 5 1 02946e13-2de9-44ee-ba71-732e0266e4ca Nick Argyros - Do humans prefer to talk to machines? In this world of content marketing and automation, are consumers happy to talk to robots and to get an auto-generic service or do people still prefer to use human interface?

Turns out that 60% of us like the smart Bot and about 40% of us like interfacing with humans, according to Nick Argyros. Could this be a generational thing?

In Episode #4 of One More Question our self-learning podcast, our Founder, Ross Drakes gets into some risky ideas about robots, the pros and cons of smart machine learning and AI technology that could help your brand grow or kill it, along with some humans. Yep, it really could be a moral dilemma depending on your view of Schrödinger's cat. Ross talks to Nick Argyros Co-Founder and Director of INJOZI Digital Design, Audio Militia and GotBot AI Solutions, his machine learning, AI conversation Bot that can automate workflow and help your brand engage seamlessly with customers, also stick around to learn from Nick’s multiple business growth adventures.

More about Nick Argyros

After years of experience in a multitude of creative and technology-based disciplines, Nick Argyros is now the Co-Founder and Director of INJOZI Digital Design, Audio Militia and GotBot AI Solutions. Establishing the INJOZI Digital team in 2008, Nick has headed the agency for over a decade, receiving numerous accolades along the way, including multiple Promax, Bookmark, Midas, Clio, FWA and Loerie Awards. Audio Militia has similarly seen glory at the Loeries under his curatorship and was even recently credited on a Cannes Grand Prix winning project. Both businesses have been voted into the top 3 Digital Agency and Audio Post-production companies on the continent, over the years 2016/17/18. The newest member of his growing business conglomerate, GotBot AI, was selected as one of the Top 10 start-up companies on the African continent in 2017. Nick’s undeniable experience in the machine-learning sector has also seen him presenting, demonstrating and introducing the product to local and international audiences, from WPP Stream to Viva Tech Paris 2018.

Businesses -
GotBot AI - Website
LinkedIn
Facebook
Twitter

INJOZI - Website
LinkedIn
Facebook
Twitter

Audio Militia - Website
Facebook

Connect with Nick here -
LinkedIn
Instagram

Show Notes

Organisations:
Microsoft
The Grind Coffee Company

Places:
Melrose Arch

Robots:
TAY
Talks: Digital Kung Fu

Article:
IOL

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 21 May 2019 07:55:43 +0000 info@nicework.co.za (Nick Argyros, Nicework, Ross Drakes) https://one-more-question.simplecast.com/episodes/nick-argyros-ql43796j In this world of content marketing and automation, are consumers happy to talk to robots and to get an auto-generic service or do people still prefer to use human interface?

Turns out that 60% of us like the smart Bot and about 40% of us like interfacing with humans, according to Nick Argyros. Could this be a generational thing?

In Episode #4 of One More Question our self-learning podcast, our Founder, Ross Drakes gets into some risky ideas about robots, the pros and cons of smart machine learning and AI technology that could help your brand grow or kill it, along with some humans. Yep, it really could be a moral dilemma depending on your view of Schrödinger's cat. Ross talks to Nick Argyros Co-Founder and Director of INJOZI Digital Design, Audio Militia and GotBot AI Solutions, his machine learning, AI conversation Bot that can automate workflow and help your brand engage seamlessly with customers, also stick around to learn from Nick’s multiple business growth adventures.

More about Nick Argyros

After years of experience in a multitude of creative and technology-based disciplines, Nick Argyros is now the Co-Founder and Director of INJOZI Digital Design, Audio Militia and GotBot AI Solutions. Establishing the INJOZI Digital team in 2008, Nick has headed the agency for over a decade, receiving numerous accolades along the way, including multiple Promax, Bookmark, Midas, Clio, FWA and Loerie Awards. Audio Militia has similarly seen glory at the Loeries under his curatorship and was even recently credited on a Cannes Grand Prix winning project. Both businesses have been voted into the top 3 Digital Agency and Audio Post-production companies on the continent, over the years 2016/17/18. The newest member of his growing business conglomerate, GotBot AI, was selected as one of the Top 10 start-up companies on the African continent in 2017. Nick’s undeniable experience in the machine-learning sector has also seen him presenting, demonstrating and introducing the product to local and international audiences, from WPP Stream to Viva Tech Paris 2018.

Businesses -
GotBot AI - Website
LinkedIn
Facebook
Twitter

INJOZI - Website
LinkedIn
Facebook
Twitter

Audio Militia - Website
Facebook

Connect with Nick here -
LinkedIn
Instagram

Show Notes

Organisations:
Microsoft
The Grind Coffee Company

Places:
Melrose Arch

Robots:
TAY
Talks: Digital Kung Fu

Article:
IOL

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Nick Argyros - Do humans prefer to talk to machines? Nick Argyros, Nicework, Ross Drakes 00:44:56 In Episode #4 of One More Question, a questionable podcast by the people of Nicework, Ross Drakes - our tech-loving Founder, explores how companies can effectively use conversation Bots as automated communication tools for their brands, customers and staff. Plus, you get to learn some insightful business growth lessons from an award-winning entrepreneur. Ross talks to Nick Argyros Co-Founder and Director of INJOZI Digital Design, Audio Militia and GotBot AI Solutions, a machine learning, AI conversation Bot. Ross also speaks to Nick about his adventures in starting INJOZI Digital, Audio Militia, GotBot AI and his journey as an entrepreneur. Don’t miss out! In Episode #4 of One More Question, a questionable podcast by the people of Nicework, Ross Drakes - our tech-loving Founder, explores how companies can effectively use conversation Bots as automated communication tools for their brands, customers and staff. Plus, you get to learn some insightful business growth lessons from an award-winning entrepreneur. Ross talks to Nick Argyros Co-Founder and Director of INJOZI Digital Design, Audio Militia and GotBot AI Solutions, a machine learning, AI conversation Bot. Ross also speaks to Nick about his adventures in starting INJOZI Digital, Audio Militia, GotBot AI and his journey as an entrepreneur. Don’t miss out! trends, branding, automation, corporate, omqpodcast, ai, podcast, communications, machines, robots false full 4 1 94fa5cab-f9c6-4cba-9643-1e8eabe0ad01 Sizakele Marutlulle - Intersectional Brand Building? It is a thing. What is Intersectional Brand Building?

How do you shift the culture of a brand to an authentic position of care and place of relevance in society while building relationships with consumers, that matters?

There are a few epic considerations actually. In Episode #3 of One More Question, a probing podcast by the people of Nicework, our founder, Ross Drakes dives into some deeply reflective concepts with Sizakele Marutlule, CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab. They explore ideas around unfashionable care, culture change, conscious consumerism, deep leadership and why benching company superstars can be a good thing.

More about Sizakele Marutlulle

Strategist and creative problem solver Sizakele Marutlulle has over 23 years’ experience in leadership, business architecture, brand building, innovation and people development. She is the CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab that helps pro-Africa companies compete, win and prosper.

She is a disruptive thinker, cultural creative, business architect, ideation activist and public speaker with experience across various sectors and geographies. She has the rare talent of having worked in the public and private sectors, with small and established businesses at various stages of development. She has also founded, turned around and/or accelerated several ad agencies. She applies this deep and diverse knowledge to unlock sustainable commercial and reputational success for her clients.

Given her specific work experience, corporate leadership, brand expertise and consumer engagement in South Africa, The Americas, Nigeria, Ghana, Kenya, Namibia, Tanzania and a working knowledge of Asia and Europe, top-tier companies engage her as advisor and consultant to advance their ambitions as well as imagine new futures. With a burning desire to positively impact Africa’s fortunes, she has a special focus on Fentrepreneurs©, a proprietary term she has coined to refer to female entrepreneurs, to help them build bankable and scalable, future-fit businesses.

She holds a BA Degree (Political Science & Sociology) as well as BA Hons (Sociology) from the University of Durban-Westville (now UKZN), a Master’s Degree in Communication Sociology from Wits University. She completed a Strategy & Leadership Program at The New School For Social Research, NYC, a Summer Film Production Course at New York University, NYC as well as a Program for Operational Excellence at Harvard Business School. She is currently a PhD student.

Sizakele’s Business -
Marutlulle & Co

Connect with Sizakele here -
LinkedIn
Twitter

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Tue, 7 May 2019 08:21:29 +0000 info@nicework.co.za (Sizakele Marutlulle, Nicework, Ross Drakes) https://nwrk.co/sizakele What is Intersectional Brand Building?

How do you shift the culture of a brand to an authentic position of care and place of relevance in society while building relationships with consumers, that matters?

There are a few epic considerations actually. In Episode #3 of One More Question, a probing podcast by the people of Nicework, our founder, Ross Drakes dives into some deeply reflective concepts with Sizakele Marutlule, CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab. They explore ideas around unfashionable care, culture change, conscious consumerism, deep leadership and why benching company superstars can be a good thing.

More about Sizakele Marutlulle

Strategist and creative problem solver Sizakele Marutlulle has over 23 years’ experience in leadership, business architecture, brand building, innovation and people development. She is the CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab that helps pro-Africa companies compete, win and prosper.

She is a disruptive thinker, cultural creative, business architect, ideation activist and public speaker with experience across various sectors and geographies. She has the rare talent of having worked in the public and private sectors, with small and established businesses at various stages of development. She has also founded, turned around and/or accelerated several ad agencies. She applies this deep and diverse knowledge to unlock sustainable commercial and reputational success for her clients.

Given her specific work experience, corporate leadership, brand expertise and consumer engagement in South Africa, The Americas, Nigeria, Ghana, Kenya, Namibia, Tanzania and a working knowledge of Asia and Europe, top-tier companies engage her as advisor and consultant to advance their ambitions as well as imagine new futures. With a burning desire to positively impact Africa’s fortunes, she has a special focus on Fentrepreneurs©, a proprietary term she has coined to refer to female entrepreneurs, to help them build bankable and scalable, future-fit businesses.

She holds a BA Degree (Political Science & Sociology) as well as BA Hons (Sociology) from the University of Durban-Westville (now UKZN), a Master’s Degree in Communication Sociology from Wits University. She completed a Strategy & Leadership Program at The New School For Social Research, NYC, a Summer Film Production Course at New York University, NYC as well as a Program for Operational Excellence at Harvard Business School. She is currently a PhD student.

Sizakele’s Business -
Marutlulle & Co

Connect with Sizakele here -
LinkedIn
Twitter

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Sizakele Marutlulle - Intersectional Brand Building? It is a thing. Sizakele Marutlulle, Nicework, Ross Drakes 00:38:57 In Episode #3 of One More Question, a deep podcast by the people of Nicework, Ross Drakes - our fearless Founder, explores how Brands can truly affect positive and lasting change on consumers and the societies within which they function. He talks to Sizakele Marutlulle, CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab, about compelling considerations around Unfashionable Care, Intersectional Brand Building (it’s a whole thing), Conscious Consumerism, Deep Leadership and Benching the Untouchables. In Episode #3 of One More Question, a deep podcast by the people of Nicework, Ross Drakes - our fearless Founder, explores how Brands can truly affect positive and lasting change on consumers and the societies within which they function. He talks to Sizakele Marutlulle, CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab, about compelling considerations around Unfashionable Care, Intersectional Brand Building (it’s a whole thing), Conscious Consumerism, Deep Leadership and Benching the Untouchables. trends, branding, business, companyculturematters, brand, corporate, brandbuilding, marketingstrategy, omqpodcast, marketingtips, podcast, communications false full 3 1 4a95f9ea-4842-4cfe-bff5-b05f4512dc51 Dion Chang - The Cesspit of Brand Communication More about Dion Chang -

Dion Chang is a strategic thinker, keynote speaker, a walking ideas bank and professional
cage rattler. He is one of South Africa’s most respected trend analysts and founder of Flux
Trends, which takes the unique view of “trends as business strategy”.

Flux Trends specialises in identifying unexpected business opportunities within shifting trends,
and specifically the impact of disruptive technologies - across all industries - ensuring that
global trends have relevance when translated for African, and South African businesses.

Dion is passionate about assisting companies embrace change and embedding a culture of
innovation into corporate operating systems. As a result, he is used as a management
consultant for businesses facing disruption and challenged with adapting to a new world order.

He lectures Foresight and Innovation Implementation modules for executives and senior
management at various business schools, including GIBS, UCT’s Graduate School of Business
and Duke CE. He has devised and hosted three trend conferences and published three trend
books.

Apart from being an information source for cross-industry trends for many journalists, he also
writes columns for City Press, Acumen (a C-suite business quarterly for GIBS) and is a regular
podcast contributor to eBizRadio, as well as the #TrendFit business slot on The Carmen
Murray Show.

His 20-year experience in the media industry as a journalist and media spokesperson, enables
him to provide insights into the ever-changing relationship between brands, consumers and the
communication channels that bind them. He has a deep passion for youth trends and subcultures, as well as for innovation for greater good. He is an intrepid traveller, global citizen and proud South African.

Dion’s Business
Flux Trends - www.fluxtrends.com
LinkedIn - Flux Trends - https://www.linkedin.com/company/flux-trends/
Twitter - Flux Trends - https://twitter.com/fluxtrends
Instagram - Flux Trends - https://www.instagram.com/fluxtrends/?hl=en

Connect with Dion here -
LinkedIn - https://www.linkedin.com/in/dion-chang-a8b5379/
Twitter - https://twitter.com/dionchang
Facebook - https://www.facebook.com/dion.chang.ZA
Instagram - https://www.instagram.com/dionchang/?hl=en

One More Question is a podcast by Nicework (https://www.nicework.in/) a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes (https://www.linkedin.com/in/rossdrakes/).

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Sun, 7 Apr 2019 18:32:43 +0000 info@nicework.co.za (Nicework, Ross Drakes, Dion Chang) https://one-more-question.simplecast.com/episodes/the-cesspit-of-brand-communication-dion-ySityoVc More about Dion Chang -

Dion Chang is a strategic thinker, keynote speaker, a walking ideas bank and professional
cage rattler. He is one of South Africa’s most respected trend analysts and founder of Flux
Trends, which takes the unique view of “trends as business strategy”.

Flux Trends specialises in identifying unexpected business opportunities within shifting trends,
and specifically the impact of disruptive technologies - across all industries - ensuring that
global trends have relevance when translated for African, and South African businesses.

Dion is passionate about assisting companies embrace change and embedding a culture of
innovation into corporate operating systems. As a result, he is used as a management
consultant for businesses facing disruption and challenged with adapting to a new world order.

He lectures Foresight and Innovation Implementation modules for executives and senior
management at various business schools, including GIBS, UCT’s Graduate School of Business
and Duke CE. He has devised and hosted three trend conferences and published three trend
books.

Apart from being an information source for cross-industry trends for many journalists, he also
writes columns for City Press, Acumen (a C-suite business quarterly for GIBS) and is a regular
podcast contributor to eBizRadio, as well as the #TrendFit business slot on The Carmen
Murray Show.

His 20-year experience in the media industry as a journalist and media spokesperson, enables
him to provide insights into the ever-changing relationship between brands, consumers and the
communication channels that bind them. He has a deep passion for youth trends and subcultures, as well as for innovation for greater good. He is an intrepid traveller, global citizen and proud South African.

Dion’s Business
Flux Trends - www.fluxtrends.com
LinkedIn - Flux Trends - https://www.linkedin.com/company/flux-trends/
Twitter - Flux Trends - https://twitter.com/fluxtrends
Instagram - Flux Trends - https://www.instagram.com/fluxtrends/?hl=en

Connect with Dion here -
LinkedIn - https://www.linkedin.com/in/dion-chang-a8b5379/
Twitter - https://twitter.com/dionchang
Facebook - https://www.facebook.com/dion.chang.ZA
Instagram - https://www.instagram.com/dionchang/?hl=en

One More Question is a podcast by Nicework (https://www.nicework.in/) a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes (https://www.linkedin.com/in/rossdrakes/).

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Dion Chang - The Cesspit of Brand Communication Nicework, Ross Drakes, Dion Chang 00:36:13 The Cesspit of Brand Communication So what is causing things to move from it’s discombobulated to “it's really very complicated” in the world of brand communications? Well, a few things actually. In Episode #2 of One More Question, a fearless podcast by the people of Nicework. Ross Drakes founder of Nicework, a Brand and Service Design Company, explores the various trends disrupting the business as usual of traditional brand communications. He talks to Dion Chang founder of Flux Trends and one of South Africa’s most respected trends experts, about the complex state of affairs and the issues brands have to face in the new era of the 21st century. The Cesspit of Brand Communication So what is causing things to move from it’s discombobulated to “it's really very complicated” in the world of brand communications? Well, a few things actually. In Episode #2 of One More Question, a fearless podcast by the people of Nicework. Ross Drakes founder of Nicework, a Brand and Service Design Company, explores the various trends disrupting the business as usual of traditional brand communications. He talks to Dion Chang founder of Flux Trends and one of South Africa’s most respected trends experts, about the complex state of affairs and the issues brands have to face in the new era of the 21st century. trends, omq, disrupt, nicework, brands, entrepreneur, one more questions, omqpodcast false full 2 1 855fd446-d638-4d18-96fe-5763f93ec213 Loic Potjes - An offer no one can refuse About Loic Potjes
Managing Director, Disruptive Leap Loic has 15 years’ experience at the helm of corporations, and as a CEO, in Africa and Europe has managed turnarounds, market entries, mergers and acquisitions, driven exponential scaling, differentiated and disruptive changes successfully. An alumni of Singularity University, London Business School, Louvain School of Management and GIBS, Loic is a versatile multilingual creative maverick, intuitive strategist, with a solid track record in shaping organizations into their future selves. He is a regular speaker on CNBC and other media platforms. Loic is an engaged Young Presidents Organization (YPO) member, and serves on various boards. Disruptive Leap is an Advisory and Investment boutique firm. It specializes on getting organisations to 10X their growth and margins through a distinct disruptive journey.

Connect with Loic Potjes:
FaceBook
LinkedIn
Loic’s business:
Businesses: Disruptive Leap,Young Presidents Organization

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Sun, 24 Mar 2019 19:26:36 +0000 info@nicework.co.za (Nicework) https://one-more-question.simplecast.com/episodes/loic-potjes-an-offer-no-one-can-refuse-dFmOpwLg About Loic Potjes
Managing Director, Disruptive Leap Loic has 15 years’ experience at the helm of corporations, and as a CEO, in Africa and Europe has managed turnarounds, market entries, mergers and acquisitions, driven exponential scaling, differentiated and disruptive changes successfully. An alumni of Singularity University, London Business School, Louvain School of Management and GIBS, Loic is a versatile multilingual creative maverick, intuitive strategist, with a solid track record in shaping organizations into their future selves. He is a regular speaker on CNBC and other media platforms. Loic is an engaged Young Presidents Organization (YPO) member, and serves on various boards. Disruptive Leap is an Advisory and Investment boutique firm. It specializes on getting organisations to 10X their growth and margins through a distinct disruptive journey.

Connect with Loic Potjes:
FaceBook
LinkedIn
Loic’s business:
Businesses: Disruptive Leap,Young Presidents Organization

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher
Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

]]> Loic Potjes - An offer no one can refuse Nicework 00:40:26 So how do you really scale, exponentially? In the world where words like disruption, scale and exponential growth buzz around in boardrooms, consulting firms and venture capital presentation decks, we explore the steps that go into turning loss-making donkeys into fine fillies without overcapitalising on resources while building sticky brands with crazy goals. We are super excited to launch the first episode of our podcast One More Question featuring a conversation with Loic Potjes, Managing Director from Disruptive Leap and our founder Ross Drakes, who offer some practical insights in turning a business around or preparing for scale and exponential growth, in a world where speed to market separates legacy constrained businesses from profitable agile businesses on an “offer no-one can refuse”. So how do you really scale, exponentially? In the world where words like disruption, scale and exponential growth buzz around in boardrooms, consulting firms and venture capital presentation decks, we explore the steps that go into turning loss-making donkeys into fine fillies without overcapitalising on resources while building sticky brands with crazy goals. We are super excited to launch the first episode of our podcast One More Question featuring a conversation with Loic Potjes, Managing Director from Disruptive Leap and our founder Ross Drakes, who offer some practical insights in turning a business around or preparing for scale and exponential growth, in a world where speed to market separates legacy constrained businesses from profitable agile businesses on an “offer no-one can refuse”. omq, omq podcast, nicework, nicework podcast, one more question, ross drakes false full 1 1