https://simplecast.com Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today! 2021 en Wed, 15 Feb 2023 16:27:46 +0000 Wed, 15 Feb 2023 16:27:56 +0000 https://www.cartoverflow.com Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared https://image.simplecastcdn.com/images/a8225a7a-b9c3-48b1-b36c-881093edb1ce/905e0586-4a9d-4b6e-80cf-a3558f25f0eb/3000x3000/cart-overflow-cover-9.jpg?aid=rss_feed https://www.cartoverflow.com episodic Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today! Jeremy Biron, Gen Furukawa no https://feeds.simplecast.com/MBEmOvic ecommerce, business, marketing, shopify, entrepreneurship, big commerce Gen Furukawa gen@prehook.com b0734da4-aa2f-4cb7-b700-03f4d595d17f From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann Plann Website: https://www.plannthat.com/

]]> Wed, 15 Feb 2023 16:27:46 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/from-planning-to-profit-using-tiktok-to-boost-sales-for-dtc-brands-with-bianca-wilmott-of-plann-_znpP2_w Plann Website: https://www.plannthat.com/

]]> From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann Gen Furukawa 00:24:01 TikTok is important to direct-to-consumer (DTC) brands because it allows them to showcase products, create engaging content and advertise to a wider audience. Three key takeaways: TikTok offers unique opportunities for brands to connect with customers in a fun and engaging way. DTC brands can utilize TikTok advertising options to drive traffic to their website or e-commerce platform. Incorporating social media planning tools like Plann can help DTC brands create a consistent content calendar and track their social media performance. TikTok is important to direct-to-consumer (DTC) brands because it allows them to showcase products, create engaging content and advertise to a wider audience. Three key takeaways: TikTok offers unique opportunities for brands to connect with customers in a fun and engaging way. DTC brands can utilize TikTok advertising options to drive traffic to their website or e-commerce platform. Incorporating social media planning tools like Plann can help DTC brands create a consistent content calendar and track their social media performance. no full 95 b4bffb50-0785-4868-8f38-320f8bec7d3f The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. 

 

After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.

 

Stoic Yeti's website: https://www.stoicyeti.com/

]]> Wed, 8 Feb 2023 18:58:07 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-future-of-digital-advertising-insights-from-purple-mattress-stoic-yeti-w-chris-knudsen-and-dan-bischoff-pmcwkhQN StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. 

 

After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.

 

Stoic Yeti's website: https://www.stoicyeti.com/

]]> The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff Gen Furukawa 00:34:26 In this episode, we speak with Dan Bischoff and Chris Knudsen, partners of Stoic Yeti, an ad agency for DTC brands. They share their experience with the growth of Purple Mattress from a startup to a public company, including how they helped with the go-to-market strategy and scaled with paid ads. The conversation covers a wide-range of marketing topics, including: - Explore how to customize online shopping experiences - Find out why simplicity is key to conversion rates - Discover the importance of mapping out messaging throughout the customer journey In this episode, we speak with Dan Bischoff and Chris Knudsen, partners of Stoic Yeti, an ad agency for DTC brands. They share their experience with the growth of Purple Mattress from a startup to a public company, including how they helped with the go-to-market strategy and scaled with paid ads. The conversation covers a wide-range of marketing topics, including: - Explore how to customize online shopping experiences - Find out why simplicity is key to conversion rates - Discover the importance of mapping out messaging throughout the customer journey no full 94 998fca41-1f8e-4b00-bf5c-73036127f9cc Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior Bamboo Ave: https://bambooave.com/

Vybe Interior: https://vybeinterior.com/

]]> Wed, 4 Jan 2023 20:13:30 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/sustainable-success-an-interview-with-tray-brunner-of-bamboo-ave-and-vibe-interior-O89z7EEt Bamboo Ave: https://bambooave.com/

Vybe Interior: https://vybeinterior.com/

]]> Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior Gen Furukawa 00:21:33 Tray Brunner is the co-founder of two seven-figure brands: Bamboo Ave and Vybe Interior. Bamboo Ave sells sustainable athleisure clothing, including shorts, t-shirts, and soon, joggers and women's clothing. Vybe Interior is a home decor brand that sells canvas art in the US and focuses on partnering with artists to bring their art to the US at affordable prices. After living in Bali for two years and growing their businesses, Tray recently moved to Austin, Texas to network, meet new people, and continue growing their brands. Trey discussed the process of starting Bamboo Ave and the importance of getting started and learning along the way. He also touched on the brand's focus on sustainability and building products for people who live intentionally. "We're trying to build products for people who just kind of are intentional about the way that they live," Trey said. "We're focusing on trying to be as sustainable as possible, but we just try to be a fun brand for people who don't live a cookie cutter life." Tray Brunner is the co-founder of two seven-figure brands: Bamboo Ave and Vybe Interior. Bamboo Ave sells sustainable athleisure clothing, including shorts, t-shirts, and soon, joggers and women's clothing. Vybe Interior is a home decor brand that sells canvas art in the US and focuses on partnering with artists to bring their art to the US at affordable prices. After living in Bali for two years and growing their businesses, Tray recently moved to Austin, Texas to network, meet new people, and continue growing their brands. Trey discussed the process of starting Bamboo Ave and the importance of getting started and learning along the way. He also touched on the brand's focus on sustainability and building products for people who live intentionally. "We're trying to build products for people who just kind of are intentional about the way that they live," Trey said. "We're focusing on trying to be as sustainable as possible, but we just try to be a fun brand for people who don't live a cookie cutter life." no full 93 ab336a9e-1ed8-472d-ad1d-a5035b3f2dbf How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov Rush App: https://www.rush.app/

Kiro on Twitter: https://mobile.twitter.com/heykiro

Kiro on Linked In: https://www.linkedin.com/in/heykiro/

]]> Thu, 1 Dec 2022 15:48:08 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-create-a-post-purchase-experience-customers-love-with-kiril-kirilov-EdfnmbvL Rush App: https://www.rush.app/

Kiro on Twitter: https://mobile.twitter.com/heykiro

Kiro on Linked In: https://www.linkedin.com/in/heykiro/

]]> How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov Gen Furukawa 00:18:26 Kiril Kirilov is the CEO and Co-founder of Rush, a shipment tracking software designed for Shopify merchants. It automates the shipment tracking process on all fronts, so you never have to worry about losing customers again. Rush helps ecommerce sellers and agencies increase their average order value (AOV), customer lifetime value (CLTV), and lower support costs by 90%. Kiril began his career in the ecommerce space in 2008 as an eBay seller before transitioning to Amazon fulfillment in 2014. He has a Bachelor of Science in mechanical engineering and a Master of Business Administration in business and corporate communications. Kiril was a national track and field champion of the Balkans, having competed in the sport for 11 years. In this episode, we learn how Kiril sees merchants increase repurchase rates, the ideal post-purchase messaging, and tactics to increase customer lifetime value. Kiril Kirilov is the CEO and Co-founder of Rush, a shipment tracking software designed for Shopify merchants. It automates the shipment tracking process on all fronts, so you never have to worry about losing customers again. Rush helps ecommerce sellers and agencies increase their average order value (AOV), customer lifetime value (CLTV), and lower support costs by 90%. Kiril began his career in the ecommerce space in 2008 as an eBay seller before transitioning to Amazon fulfillment in 2014. He has a Bachelor of Science in mechanical engineering and a Master of Business Administration in business and corporate communications. Kiril was a national track and field champion of the Balkans, having competed in the sport for 11 years. In this episode, we learn how Kiril sees merchants increase repurchase rates, the ideal post-purchase messaging, and tactics to increase customer lifetime value. no full 92 dba74e99-acf1-46d0-8055-cd3bac0de78f How To Grow Your Shopify App, with Deb Mecca  

Deb on Twitter: https://twitter.com/DebMecca 

Deb on Linked In: https://www.linkedin.com/in/debmecca/

 

SHOW HIGHLIGHTS: 

  • 03:29 How Deb manages the workflow and productivity for 10 apps
  •  10:53 The channel mix that works for acquiring new customers
  • 14:47 How to address negative reviews on the App Store
  • 19:09 The opportunities that Deb sees for new app ideas
]]> Fri, 18 Nov 2022 18:44:08 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-grow-your-shopify-app-with-deb-mecca-QZQF4WWy  

Deb on Twitter: https://twitter.com/DebMecca 

Deb on Linked In: https://www.linkedin.com/in/debmecca/

 

SHOW HIGHLIGHTS: 

  • 03:29 How Deb manages the workflow and productivity for 10 apps
  •  10:53 The channel mix that works for acquiring new customers
  • 14:47 How to address negative reviews on the App Store
  • 19:09 The opportunities that Deb sees for new app ideas
]]> How To Grow Your Shopify App, with Deb Mecca Gen Furukawa 00:32:46 Shopify Apps are the backbone of a Shopify merchant’s revenue. And as Director of Marketing at LTV SaaS Fund, Deb Mecca oversees that marketing and growth of 10 Shopify Apps in various niches and has been in the Shopify ecosystem for 8 years. If you are a Shopify App developer or marketer, this is a unique episode that you won’t want to miss. Learn how to address (and change) negative reviews, which channels work for customer acquisition, and where there are new opportunities in the Shopify App ecosystem now! Shopify Apps are the backbone of a Shopify merchant’s revenue. And as Director of Marketing at LTV SaaS Fund, Deb Mecca oversees that marketing and growth of 10 Shopify Apps in various niches and has been in the Shopify ecosystem for 8 years. If you are a Shopify App developer or marketer, this is a unique episode that you won’t want to miss. Learn how to address (and change) negative reviews, which channels work for customer acquisition, and where there are new opportunities in the Shopify App ecosystem now! no full 91 5a1a2164-6d8f-49d5-8441-fa7b1280a968 How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk Optimonk:  https://www.optimonk.com/

Eric on Linked In: https://www.linkedin.com/in/ericmelchor

Eric on Twitter: https://twitter.com/melchor_eric

]]> Thu, 3 Nov 2022 13:45:35 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-personalize-an-ecommerce-experience-to-actually-generate-more-leads-sales-with-eric-melchor-of-optimonk-aWL8T8X_ Optimonk:  https://www.optimonk.com/

Eric on Linked In: https://www.linkedin.com/in/ericmelchor

Eric on Twitter: https://twitter.com/melchor_eric

]]> How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk Gen Furukawa 00:28:06 Eric Melchor is the Personalization Ambassador at Optimonk, helping brands build personalized experiences. Optimonk helps eCommerce brands improve the end-to-end shopping experience and build customer lifetime value with personalization. Personalization has a direct tie to increased revenue and increased sales. Customers want to receive personalized experiences, yet marketers struggle to deliver on the promise of a personalized shopping experience. Eric is deep in the personalization of eCommerce marketing strategies, and shares how brands can increase their opt in rate, implement a personalization strategy, and plan for the changing marketing landscape in light of consumer privacy restrictions. Eric Melchor is the Personalization Ambassador at Optimonk, helping brands build personalized experiences. Optimonk helps eCommerce brands improve the end-to-end shopping experience and build customer lifetime value with personalization. Personalization has a direct tie to increased revenue and increased sales. Customers want to receive personalized experiences, yet marketers struggle to deliver on the promise of a personalized shopping experience. Eric is deep in the personalization of eCommerce marketing strategies, and shares how brands can increase their opt in rate, implement a personalization strategy, and plan for the changing marketing landscape in light of consumer privacy restrictions. no full 90 4b9f0282-ad84-40de-82fd-cefc1232feb2 How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price BILLY Footwear: https://billyfootwear.com/ 

Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 

 

0:46 The personal experience that changed Billy's life, and career.

10:50 The one channel that has driven much of the growth since Day 1

14:48 How Billy has tested various channels for acquisition

20:31 How Billy identifies, and segments, his audience of customers

]]> Wed, 26 Oct 2022 17:05:47 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-bily-footwear-became-a-high-growth-brand-born-from-resilience-and-need-with-billy-price-sD_dhA4f BILLY Footwear: https://billyfootwear.com/ 

Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 

 

0:46 The personal experience that changed Billy's life, and career.

10:50 The one channel that has driven much of the growth since Day 1

14:48 How Billy has tested various channels for acquisition

20:31 How Billy identifies, and segments, his audience of customers

]]> How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price Gen Furukawa 00:24:12 Billy Price is the co-founder of BILLY Footwear, a shoewear company that was started after suffering a spinal cord injury as a teenager. They currently are doing over seven figures in revenue with 20+ full-time employees. BILLY Footwear quickly became a prototype to fulfill Billy’s personal needs and help those like him, and is now featured in hundreds of stores like Nordstrom and Zappos. Billy Price is the co-founder of BILLY Footwear, a shoewear company that was started after suffering a spinal cord injury as a teenager. They currently are doing over seven figures in revenue with 20+ full-time employees. BILLY Footwear quickly became a prototype to fulfill Billy’s personal needs and help those like him, and is now featured in hundreds of stores like Nordstrom and Zappos. no full 89 4bc33733-3bd3-4970-93b8-12dcd99bc94f Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry SHOW HIGHLIGHTS: 

06:11 - How Will changes his offer and strategy depending on Order Value

12:22 - How to calculate the break even point for advertising campaigns

16:40 - Why you should send traffic to a long form sales page (and not a product description page)

20:14 - How to evaluate the different growth levers of an ad campaign

27:20 - What is working on TikTok right now


LINKS:

Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958

Reason Agency: 

https://www.reasonagency.co/

]]> Wed, 12 Oct 2022 17:06:46 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/art-science-how-to-optimize-creative-and-data-to-unlock-profitable-ads-with-will-perry-fQEr_W9M SHOW HIGHLIGHTS: 

06:11 - How Will changes his offer and strategy depending on Order Value

12:22 - How to calculate the break even point for advertising campaigns

16:40 - Why you should send traffic to a long form sales page (and not a product description page)

20:14 - How to evaluate the different growth levers of an ad campaign

27:20 - What is working on TikTok right now


LINKS:

Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958

Reason Agency: 

https://www.reasonagency.co/

]]> Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry Gen Furukawa 00:34:12 Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique and unequaled optimization strategies. Will has mastered how to create a profitable funnel – between testing the right creative, messaging, audiences and follow up sequences. There are so many nuances to setting up an ad funnel that scales profitably. Will has done it countless times, and shares his expertise in detail. Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique and unequaled optimization strategies. Will has mastered how to create a profitable funnel – between testing the right creative, messaging, audiences and follow up sequences. There are so many nuances to setting up an ad funnel that scales profitably. Will has done it countless times, and shares his expertise in detail. no full 88 425b9257-9a47-467d-9da5-f437ffdf8d19 Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria Show Highlights: 

1:10: Danavir's philosophy on email

06:16 How Danavir builds out post-quiz flows

14:01 How to continue generating new email content ideas

 

Find Danavir online: 

Twitter: https://twitter.com/danavirsarria

Linked In:  https://www.linkedin.com/in/danavirsarria/

]]> Wed, 5 Oct 2022 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/why-objection-based-emails-will-boost-your-sales-brand-with-danavir-sarria-vQgzQZDT Show Highlights: 

1:10: Danavir's philosophy on email

06:16 How Danavir builds out post-quiz flows

14:01 How to continue generating new email content ideas

 

Find Danavir online: 

Twitter: https://twitter.com/danavirsarria

Linked In:  https://www.linkedin.com/in/danavirsarria/

]]> Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria Gen Furukawa 00:20:39 Danavir Sarria is the Founder of SupplyDrop, The Email Marketing Agency 8 Figure Brands Recommend. He helps ecommerce brands drive up to 30% of their total revenue from email marketing, by using advanced strategies like high frequency email sends, objection-based creative, and quarterly email calendaring. He is a wealth of knowledge about email and Klaviyo in particular, so this was a fun conversation to get into the weeds of how to set up email marketing content calendars, how to stand out from competitive inboxes, and how to overcome customer objections. Danavir Sarria is the Founder of SupplyDrop, The Email Marketing Agency 8 Figure Brands Recommend. He helps ecommerce brands drive up to 30% of their total revenue from email marketing, by using advanced strategies like high frequency email sends, objection-based creative, and quarterly email calendaring. He is a wealth of knowledge about email and Klaviyo in particular, so this was a fun conversation to get into the weeds of how to set up email marketing content calendars, how to stand out from competitive inboxes, and how to overcome customer objections. no full 87 71d1c6ec-0225-4f8d-8a90-982916cd3131 How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk Check out Zeenk: Zeenk.com

Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/

Brian on Twitter: @beberman

]]> Wed, 28 Sep 2022 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-pull-actionable-insights-from-your-data-with-brian-eberman-ceo-of-zeenk-hC2fT_1W Check out Zeenk: Zeenk.com

Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/

Brian on Twitter: @beberman

]]> How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk Gen Furukawa 00:27:02 Brian Eberman is currently the CEO of Zeenk, an actionable analytics company for e-commerce sellers. Zeenk provides companies with the forecasts, insights, and operating data they need to run their growing business across multiple sales and advertising channels. He has run multiple e-commerce companies, data analytics focused business, and has deep experience in AI and Robotics. Brian holds thirteen patents in Speech Technology, Internet Search, and Robotics along with a Ph.D., M.S., and Bachelor’s Degrees from MIT. In this convo, we discuss: - Brian’s assessment of DTC trends today, and the strategies brands are deploying to succeed in a challenging climate - How the impact of privacy changes on DTC brands has impacted advertising platforms and Acquisition costs - The importance of customer lifetime value to emerging brands, and how these brands managing and optimizing their business against this? Brian Eberman is currently the CEO of Zeenk, an actionable analytics company for e-commerce sellers. Zeenk provides companies with the forecasts, insights, and operating data they need to run their growing business across multiple sales and advertising channels. He has run multiple e-commerce companies, data analytics focused business, and has deep experience in AI and Robotics. Brian holds thirteen patents in Speech Technology, Internet Search, and Robotics along with a Ph.D., M.S., and Bachelor’s Degrees from MIT. In this convo, we discuss: - Brian’s assessment of DTC trends today, and the strategies brands are deploying to succeed in a challenging climate - How the impact of privacy changes on DTC brands has impacted advertising platforms and Acquisition costs - The importance of customer lifetime value to emerging brands, and how these brands managing and optimizing their business against this? no full 86 ed59149e-ef9c-4ef8-a768-f97c1bc673dd How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport HIGHLIGHTS: 

5:35: How Tim & Joe discovered the idea for PaddleSmash

11:35 How to maximize a limited budget and resources to launch PaddleSmash

17:21 What the hardest challenges at the early stage are, and how they are addressing them.

21:37 How affiliate and community building are core marketing strategies.

 

Get your PaddleSmash set! https://paddlesmash.com/

]]> Wed, 21 Sep 2022 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-two-seasoned-entrepreneurs-are-launching-a-new-dtc-brandand-sport-DtTl11fH HIGHLIGHTS: 

5:35: How Tim & Joe discovered the idea for PaddleSmash

11:35 How to maximize a limited budget and resources to launch PaddleSmash

17:21 What the hardest challenges at the early stage are, and how they are addressing them.

21:37 How affiliate and community building are core marketing strategies.

 

Get your PaddleSmash set! https://paddlesmash.com/

]]> How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport Gen Furukawa 00:26:09 Tim Swindle and Scott Brown are both 8 figure entrepreneurs with experience in  launching, buying, growing and selling outdoor and board games-focused companies. And they are in the very earliest stages of launching an entirely new outdoor game: PaddleSmash. PaddleSmash is a new outdoor game that combines the best elements of Pickleball and Roundnet into a fun and easy-to-learn game. Tim and Scott share their progress in creating the concept, designing prototypes, and their progress and strategy in the earliest stages of building a brand new company, and sport! This is a fascinating conversation with experienced entrepreneurs launching an ambitious and exciting new product! Tim Swindle and Scott Brown are both 8 figure entrepreneurs with experience in  launching, buying, growing and selling outdoor and board games-focused companies. And they are in the very earliest stages of launching an entirely new outdoor game: PaddleSmash. PaddleSmash is a new outdoor game that combines the best elements of Pickleball and Roundnet into a fun and easy-to-learn game. Tim and Scott share their progress in creating the concept, designing prototypes, and their progress and strategy in the earliest stages of building a brand new company, and sport! This is a fascinating conversation with experienced entrepreneurs launching an ambitious and exciting new product! no full 85 8f631172-0557-4b08-9e9f-c2b864554d6d How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino HIGHLIGHTS

03:07:  Overview of how Strategy Sprints are organized over 90 days

12:08 How to accelerate the customer journey from from Awareness To Purchase

17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture


NOTES:

Learn More About Strategy Sprints: https://www.strategysprints.com/

Simon on Linked In: 

https://at.linkedin.com/in/simonseverino/en

]]> Wed, 7 Sep 2022 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-strategy-sprints-can-accelerate-your-business-growth-with-simon-severino-hXWpXxrS HIGHLIGHTS

03:07:  Overview of how Strategy Sprints are organized over 90 days

12:08 How to accelerate the customer journey from from Awareness To Purchase

17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture


NOTES:

Learn More About Strategy Sprints: https://www.strategysprints.com/

Simon on Linked In: 

https://at.linkedin.com/in/simonseverino/en

]]> How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino Gen Furukawa 00:24:55 Simon Severino is the author of "Strategy Sprints" and CEO of the consulting firm Strategy Sprints and has worked with teams at Google, Roche, BMW, Crayon and more. Simon has created the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. The focus is on working smarter, not longer. The Strategy Sprints are a blueprint to increase your effectiveness, grow your revenue and secure business resilience. Simon’s "Sprints" method shows you how to transform your business with 12 assignments or "sprints" that will make you more impactful as a business leader, grow your revenue and make your strategy execution rock. In this conversation, he introduces the concepts and some tactical ways to apply this to your business. Simon Severino is the author of "Strategy Sprints" and CEO of the consulting firm Strategy Sprints and has worked with teams at Google, Roche, BMW, Crayon and more. Simon has created the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. The focus is on working smarter, not longer. The Strategy Sprints are a blueprint to increase your effectiveness, grow your revenue and secure business resilience. Simon’s "Sprints" method shows you how to transform your business with 12 assignments or "sprints" that will make you more impactful as a business leader, grow your revenue and make your strategy execution rock. In this conversation, he introduces the concepts and some tactical ways to apply this to your business. no full 84 983d561d-2332-41ff-b2a9-ed173a945a72 How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman Find Anne Online: 

  • https://annezuckerman.com/
  • https://beziwoman.com/ 
]]> Wed, 31 Aug 2022 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-scale-a-4th-generation-family-business-into-a-dtc-lingerie-brand-with-anne-zuckerman-FSYdZX6V Find Anne Online: 

  • https://annezuckerman.com/
  • https://beziwoman.com/ 
]]> How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman Gen Furukawa 00:17:45 Anne Zuckerman is the President of Edith's, Inc, a company developed as an extension of a retail business. After her mother's passing, Anne, with the help of an engineer, developed and got the patent for Bezi Bra Discs, an intimate accessory to camouflage protrusion. Anne and her company Edith's, own the patent as well as the molds for Bezi Bra Discs, which are manufactured in the US and sold throughout the US both wholesale as well as retail direct to consumer. Anne Zuckerman is the President of Edith's, Inc, a company developed as an extension of a retail business. After her mother's passing, Anne, with the help of an engineer, developed and got the patent for Bezi Bra Discs, an intimate accessory to camouflage protrusion. Anne and her company Edith's, own the patent as well as the molds for Bezi Bra Discs, which are manufactured in the US and sold throughout the US both wholesale as well as retail direct to consumer. no full 83 80665eb7-47be-434e-976c-302fb68929c6 How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team HIGHLIGHTS: 

02:11 -  How Andrew Scaled To 8 figures as a one-person team

08:24 How to do keyword research to identify easy organic traffic opportunities

15:11 How to approach omnichannel marketing to improve the customer experience

22:03 How to capture customer data from an Amazon purchase

LINKS: 


 

]]> Wed, 24 Aug 2022 14:55:59 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-andrew-maff-scaled-an-8-figure-ecommerce-brand-as-a-1-person-marketing-team-qQGvfh4f HIGHLIGHTS: 

02:11 -  How Andrew Scaled To 8 figures as a one-person team

08:24 How to do keyword research to identify easy organic traffic opportunities

15:11 How to approach omnichannel marketing to improve the customer experience

22:03 How to capture customer data from an Amazon purchase

LINKS: 


 

]]> How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team Gen Furukawa 00:31:40 Andrew Maffettone is the Founder/CEO of BlueTuskr, a full-service marketing agency for e-commerce sellers that helps brands expand their reach through robust digital strategies, targeted media-buying, and data-driven analysis. In this conversation, we talk about how to set up a marketing operation that scales, how to effectively be omnichannel, and how to capture customer data even if Amazon doesn’t want you to have it. Andrew Maffettone is the Founder/CEO of BlueTuskr, a full-service marketing agency for e-commerce sellers that helps brands expand their reach through robust digital strategies, targeted media-buying, and data-driven analysis. In this conversation, we talk about how to set up a marketing operation that scales, how to effectively be omnichannel, and how to capture customer data even if Amazon doesn’t want you to have it. no full 82 81f2f483-4cc8-495e-bccd-c13d49bdbe55 The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot Highlights: 
04:08 -  The framework to understand your Customer Value Journey

12:20 - Why Performance Max is the future of paid marketing

22:57 - How Jordan leveraged SMS Marketing for a $109k campaign

28:31 - Why Ambassadors are still a huge arbitrage opportunity


LINKS: 

upGrowth Commerce - https://upgrowthcommerce.com/

The Kindred Studio - 

https://shopthekindredstudio.com/

Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer 

]]> Wed, 3 Aug 2022 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-new-tactic-empowers-jordan-west-scales-his-clothing-brand-on-autopilot-K1Nj6e0W Highlights: 
04:08 -  The framework to understand your Customer Value Journey

12:20 - Why Performance Max is the future of paid marketing

22:57 - How Jordan leveraged SMS Marketing for a $109k campaign

28:31 - Why Ambassadors are still a huge arbitrage opportunity


LINKS: 

upGrowth Commerce - https://upgrowthcommerce.com/

The Kindred Studio - 

https://shopthekindredstudio.com/

Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer 

]]> The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot Gen Furukawa 00:31:01 Jordan West is co-founder of Little & Lively, a children’s clothing brand that is one of the leading baby brands in Canada. And as Founder of ecommerce agency upGrowth Commerce, Jordan is on the bleeding edge of digital marketing strategies. With acquisition costs rising, Jordan has uncovered a new strategy – Google’s Performance Max. This was a fascinating gem to discuss, as it leverages so many data points that Google has on consumers. Jordan West is co-founder of Little & Lively, a children’s clothing brand that is one of the leading baby brands in Canada. And as Founder of ecommerce agency upGrowth Commerce, Jordan is on the bleeding edge of digital marketing strategies. With acquisition costs rising, Jordan has uncovered a new strategy – Google’s Performance Max. This was a fascinating gem to discuss, as it leverages so many data points that Google has on consumers. no full 81 3c0798c7-2c6d-4370-ba74-5f1cc5ef60fe How To Create ROI-Driven Email Marketing That Grows eCommerce Brands Fri, 8 Jul 2022 20:21:06 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-create-roi-driven-email-marketing-that-grows-ecommerce-brands-ltCdD_GK How To Create ROI-Driven Email Marketing That Grows eCommerce Brands Gen Furukawa 00:37:42 Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! Email Composed: https://www.emailcomposed.com/ Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! Email Composed: https://www.emailcomposed.com/ no full 80 a5379667-26bf-412d-832f-990e28763ebf How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos Find Brad on Twitter: https://twitter.com/bhoos

The Outloud Group: https://www.outloudgroup.com/

]]> Wed, 9 Mar 2022 18:34:15 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-nail-the-fundamentals-of-influencer-marketing-with-brad-hoos-JshcHI_x Find Brad on Twitter: https://twitter.com/bhoos

The Outloud Group: https://www.outloudgroup.com/

]]> How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos Gen Furukawa 00:40:34 Brad Hoos is CEO of The Outloud Group, a leading influencer marketing agency that works with brands like Care/Of, Keeps, KiwiCo and more. He is also the Founder of MuskOx, and DTC apparel brand. And after working with hundreds of innovative online brands, he is an expert at creating a scalable strategy to leverage influencer marketing. In this convo, we get into the details of how he creates the strategy and execution of his influencer campaigns: - What are the fundamentals that marketers should understand about influencers? - The cost structure of an influencer campaign, and how to get the highest ROI possible - What leads to an influencer campaign performing well vs poorly? Brad Hoos is CEO of The Outloud Group, a leading influencer marketing agency that works with brands like Care/Of, Keeps, KiwiCo and more. He is also the Founder of MuskOx, and DTC apparel brand. And after working with hundreds of innovative online brands, he is an expert at creating a scalable strategy to leverage influencer marketing. In this convo, we get into the details of how he creates the strategy and execution of his influencer campaigns: - What are the fundamentals that marketers should understand about influencers? - The cost structure of an influencer campaign, and how to get the highest ROI possible - What leads to an influencer campaign performing well vs poorly? no full 79 8b351f34-3420-4a99-b48a-3ae4fa135881 How To Launch Shoppable Live Streams that Convert, with Sarah Williams Sarah Williams website - https://sarahwilliams.tv/

Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en

]]> Thu, 17 Feb 2022 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-launch-shoppable-live-streams-that-convert-with-sarah-williams-4YV_NPiU Sarah Williams website - https://sarahwilliams.tv/

Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en

]]> How To Launch Shoppable Live Streams that Convert, with Sarah Williams Gen Furukawa 00:27:51 Live shopping is still in its infancy, but it is going to be very big. Live shopping events generated an estimated $5.6 billion in US sales in 2020, and projected to reach $25 billion by 2023, according to Coresight Research, a firm that specializes in retail and technology. According to McKinsey, live video shopping could contribute up to 20% of all ecommerce by 2026, if China is any indication of what is to come in the US. In this conversation, I spoke with Sarah Williams, a Shoppable Livestream Host & Producer and Brand Educator for T3 Hair Tools, a line of haircare products. As an experienced practitioner, Sarah shared her playbook for creating effective live streams: - How she prepares content and frameworks to run multiple live streams every week - How she effectively tells the brand story and product story to connect with customers - What tools and equipment she uses now, and what the beginner live streamer needs Live shopping is still in its infancy, but it is going to be very big. Live shopping events generated an estimated $5.6 billion in US sales in 2020, and projected to reach $25 billion by 2023, according to Coresight Research, a firm that specializes in retail and technology. According to McKinsey, live video shopping could contribute up to 20% of all ecommerce by 2026, if China is any indication of what is to come in the US. In this conversation, I spoke with Sarah Williams, a Shoppable Livestream Host & Producer and Brand Educator for T3 Hair Tools, a line of haircare products. As an experienced practitioner, Sarah shared her playbook for creating effective live streams: - How she prepares content and frameworks to run multiple live streams every week - How she effectively tells the brand story and product story to connect with customers - What tools and equipment she uses now, and what the beginner live streamer needs no full 78 41fa2832-e38b-4f42-959a-45c6bd5bd0bf How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/

Referral Candy Website: https://www.referralcandy.com/

 

]]> Wed, 9 Feb 2022 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-create-a-customer-acquisition-flywheel-with-referral-marketing-with-raul-galera-S_ZKLVR8 Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/

Referral Candy Website: https://www.referralcandy.com/

 

]]> How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera Gen Furukawa 00:27:45 Raul Galera is the Chief Advocate at ReferralCandy, the #1 referral program platform online. Referrals are the key for a lot of ecommerce brands, especially as acquisition costs and advertising costs continue to skyrocket. It’s why brands like Harry’s razors have gathered 100K emails in a single week. In this conversation, Raul and I dive into the strategies that ecommerce brands use to create a good (or bad) referral program. What I loved about this is that Raul is numbers driven. In fact, referral marketing is all about numbers – understanding what profit margins are, what can be offered as a discount or incentive, and how to track the contributions of your referral marketing. Referral Candy has helped over 30,000 customers since its founding a decade ago, with over $10M in annual revenue. What’s even more cool is that since then they’ve paid out over $300M in referral commissions to clients. Raul Galera is the Chief Advocate at ReferralCandy, the #1 referral program platform online. Referrals are the key for a lot of ecommerce brands, especially as acquisition costs and advertising costs continue to skyrocket. It’s why brands like Harry’s razors have gathered 100K emails in a single week. In this conversation, Raul and I dive into the strategies that ecommerce brands use to create a good (or bad) referral program. What I loved about this is that Raul is numbers driven. In fact, referral marketing is all about numbers – understanding what profit margins are, what can be offered as a discount or incentive, and how to track the contributions of your referral marketing. Referral Candy has helped over 30,000 customers since its founding a decade ago, with over $10M in annual revenue. What’s even more cool is that since then they’ve paid out over $300M in referral commissions to clients. no full 77 9044cb7b-f473-40c2-993a-261a3983fed9 How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus Learn more about LTVPlus here: https://www.ltvplus.com/

 

Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/

]]> Wed, 2 Feb 2022 17:58:15 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-turn-world-class-customer-service-into-a-revenue-driver-with-gq-fu-of-ltvplus-2l5QCMoN Learn more about LTVPlus here: https://www.ltvplus.com/

 

Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/

]]> How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus Gen Furukawa 00:31:02 Do you view your customer support as a cost center or revenue driver? Depending on how you view it, there can be huge opportunities to create customer experiences that actually generate profit for your business. GQ Fu is CEO and Co-Founder of LTVplus, an outsourcing service for Direct-To-Consumer brands. GQ has created systems to scale support teams, that are available 24/7 and focused on increasing customer satisfaction, increasing sales and conversion rates. Some topics covered in this conversation: - The different stages, and methods, to scale up customer support - How to create a truly exceptional customer experience - How to incentivize customers to become ambassadors and share word of mouth Do you view your customer support as a cost center or revenue driver? Depending on how you view it, there can be huge opportunities to create customer experiences that actually generate profit for your business. GQ Fu is CEO and Co-Founder of LTVplus, an outsourcing service for Direct-To-Consumer brands. GQ has created systems to scale support teams, that are available 24/7 and focused on increasing customer satisfaction, increasing sales and conversion rates. Some topics covered in this conversation: - The different stages, and methods, to scale up customer support - How to create a truly exceptional customer experience - How to incentivize customers to become ambassadors and share word of mouth no full 76 5ba5d50b-ba77-49ed-a63d-be37964683e4 How To Get 20% of All Revenue from SMS Marketing - with Attentive’s Blake Imperl Links: 

Blake on Twitter

Attentive Mobile

 

Highlights: 

04:03 -  3 Fundamentals to building an SMS strategy

15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement

21:26 - How to use customer data to improve personalization

]]> Mon, 24 Jan 2022 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-get-20-of-revenue-from-sms-marketing-with-attentives-blake-imperl-YEDtDyf9 Links: 

Blake on Twitter

Attentive Mobile

 

Highlights: 

04:03 -  3 Fundamentals to building an SMS strategy

15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement

21:26 - How to use customer data to improve personalization

]]> How To Get 20% of All Revenue from SMS Marketing - with Attentive’s Blake Imperl Gen Furukawa 00:30:59 Blake Imperl leads Partner Community at Attentive. He is an expert at helping DTC brands get more out of SMS Marketing. Attentive has over 4,000 leading e-commerce brands, including Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden and more. SMS is a huge revenue driver for these brands – about 20% of all online revenue comes from SMS marketing to build and scale relationships with their consumers. And now with the Prehook integration with Attentive, merchants can do even more in terms of leveraging zero party data to create more personalized SMS campaigns. I spoke with Blake about how brands can get the most out of SMS marketing, and where there are opportunities to make big improvements with small changes: - Rethinking SMS marketing to be a two-way channel, and not just campaigns sent to customers - Why not investing enough in Automations is a huge mistake - Constantly A/B testing for incremental improvements Blake Imperl leads Partner Community at Attentive. He is an expert at helping DTC brands get more out of SMS Marketing. Attentive has over 4,000 leading e-commerce brands, including Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden and more. SMS is a huge revenue driver for these brands – about 20% of all online revenue comes from SMS marketing to build and scale relationships with their consumers. And now with the Prehook integration with Attentive, merchants can do even more in terms of leveraging zero party data to create more personalized SMS campaigns. I spoke with Blake about how brands can get the most out of SMS marketing, and where there are opportunities to make big improvements with small changes: - Rethinking SMS marketing to be a two-way channel, and not just campaigns sent to customers - Why not investing enough in Automations is a huge mistake - Constantly A/B testing for incremental improvements no full 75 bb447769-360d-4b59-b242-b3859920894a The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer Learn More About Encircled: https://www.encircled.co/

 

Check out Kristi’s podcast on ecommerce and entrepreneurship: 

https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2

]]> Wed, 12 Jan 2022 15:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-fashion-entrepreneur-building-a-slow-fashion-sustainable-brand-with-kristi-soomer-XPHerbBk Learn More About Encircled: https://www.encircled.co/

 

Check out Kristi’s podcast on ecommerce and entrepreneurship: 

https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2

]]> The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer Gen Furukawa 00:33:22 In 2012, Kristi Soomer was clocking 100s of thousands of miles traveling as a management consultant. She’d wear what could fit in her carry-on bag. However, despite traveling with limited clothes, she didn’t want to sacrifice on style or variety. This launched her Chrysalis Cadi, the first piece out of her clothing company, Encircled. Since then, she has built an extensive fashion brand that is a Certified B Corporation, that focuses on multi-functional clothing that is ethically made in Toronto with sustainable fabrics and materials. Kristi has grown the brand into brick-and-mortar, direct-to-consumer, and made interesting pivots in the pandemic like the virtual fittings. In this conversation, we cover the range of ecommerce marketing challenges, like: - Navigating rising customer acquisition costs in the post-iOS 14 world - Gathering customer insights, at scale, to improve marketing and product research - How she uses a style quiz to learn more about her customers and improve her marketing In 2012, Kristi Soomer was clocking 100s of thousands of miles traveling as a management consultant. She’d wear what could fit in her carry-on bag. However, despite traveling with limited clothes, she didn’t want to sacrifice on style or variety. This launched her Chrysalis Cadi, the first piece out of her clothing company, Encircled. Since then, she has built an extensive fashion brand that is a Certified B Corporation, that focuses on multi-functional clothing that is ethically made in Toronto with sustainable fabrics and materials. Kristi has grown the brand into brick-and-mortar, direct-to-consumer, and made interesting pivots in the pandemic like the virtual fittings. In this conversation, we cover the range of ecommerce marketing challenges, like: - Navigating rising customer acquisition costs in the post-iOS 14 world - Gathering customer insights, at scale, to improve marketing and product research - How she uses a style quiz to learn more about her customers and improve her marketing no full 74 cea1035c-76ec-47dc-9a61-66e8af180b5f The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan Check out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground: 

 

https://www.sullytyler.com/

]]> Wed, 5 Jan 2022 15:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-accidental-entrepreneur-who-has-sold-30m-of-golf-clubs-with-tyler-sully-sullivan-IkQODlMn Check out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground: 

 

https://www.sullytyler.com/

]]> The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan Gen Furukawa 00:40:27 In 2012, Tyler “Sully” Sullivan found himself fired from his job, with a child on the way. He had a side hustle of building golf clubs, which had some good initial feedback. A former high school golfer, Sully single-handedly build BombTech Golf into over $30 million in ecommerce sales in seven years. His strategy is counterintuitive, yet effective: a lean team with just one other employee, he deliberately takes a hands-off approach and works just a few hours a week. He’s achieved the 4 hour work week. In this conversation, he shares his marketing strategy, which focuses on: Email marketing that encourages engagement and conversations, over highly designed visual emails. Putting his story, and personal brand, front and center Carefully measuring and monitoring marketing investment holistically (as opposed to based on specific channels) Sully is a great example of how a narrow focus can achieve scale, especially in a huge niche with big players, like golf equipment. Find Sully on Linked In: https://www.linkedin.com/in/tyler-sully-sullivan/ BombTech Golf: https://www.bombtechgolf.com/ Ecom Growers (Sully’s Email Marketing Agency): https://www.ecomgrowers.com/ In 2012, Tyler “Sully” Sullivan found himself fired from his job, with a child on the way. He had a side hustle of building golf clubs, which had some good initial feedback. A former high school golfer, Sully single-handedly build BombTech Golf into over $30 million in ecommerce sales in seven years. His strategy is counterintuitive, yet effective: a lean team with just one other employee, he deliberately takes a hands-off approach and works just a few hours a week. He’s achieved the 4 hour work week. In this conversation, he shares his marketing strategy, which focuses on: Email marketing that encourages engagement and conversations, over highly designed visual emails. Putting his story, and personal brand, front and center Carefully measuring and monitoring marketing investment holistically (as opposed to based on specific channels) Sully is a great example of how a narrow focus can achieve scale, especially in a huge niche with big players, like golf equipment. Find Sully on Linked In: https://www.linkedin.com/in/tyler-sully-sullivan/ BombTech Golf: https://www.bombtechgolf.com/ Ecom Growers (Sully’s Email Marketing Agency): https://www.ecomgrowers.com/ no full 73 db3f5274-376b-4aa8-99f7-6a06e7d80dd0 The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais Show Highlights: 

01:50:  A breakdown of Samar's email audit checklist

10:30 Why Samar creates visual wireframes along with her email copy

16:25 How Samar hooks customers to repeat purchases

21:17 Content frameworks to make email creation easier (and more powerful)

 

Links: 

Samar's Website:  https://samarowais.com/

Samar on Twitter 

]]> Wed, 15 Dec 2021 15:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-strategic-framework-to-get-your-ecommerce-emails-done-right-with-samar-owais-VgvHYxs5 Show Highlights: 

01:50:  A breakdown of Samar's email audit checklist

10:30 Why Samar creates visual wireframes along with her email copy

16:25 How Samar hooks customers to repeat purchases

21:17 Content frameworks to make email creation easier (and more powerful)

 

Links: 

Samar's Website:  https://samarowais.com/

Samar on Twitter 

]]> The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais Gen Furukawa 00:28:02 Do you know why your emails aren’t converting the way that they should? Even if you have an amazing product, and raving fans, there is still more that you can do to deliver value by email. And email strategist Samar Owais knows how you can get there. We discuss Samar’s email playbook, and how she builds email sequences to boost conversions and revenue--from first purchase to repeat subscription orders. Samar is a seasoned expert in email marketing -- able to combine the macro level needs of the business, alongside the nuanced demands of today’s consumer. In this conversation, we discuss: - Samar’s conversion principles of eCommerce Emails Done Right - The different email sequences an ecommerce business must have - Frameworks for creating compelling and creative emails, no matter what niche you are in Do you know why your emails aren’t converting the way that they should? Even if you have an amazing product, and raving fans, there is still more that you can do to deliver value by email. And email strategist Samar Owais knows how you can get there. We discuss Samar’s email playbook, and how she builds email sequences to boost conversions and revenue--from first purchase to repeat subscription orders. Samar is a seasoned expert in email marketing -- able to combine the macro level needs of the business, alongside the nuanced demands of today’s consumer. In this conversation, we discuss: - Samar’s conversion principles of eCommerce Emails Done Right - The different email sequences an ecommerce business must have - Frameworks for creating compelling and creative emails, no matter what niche you are in no full 72 7f1a4bf5-0a51-47b3-8bd5-a1a7f4861b02 How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez JOI's Website: https://addjoi.com/ 

Hector on Twitter: https://twitter.com/hectoriang

 

Show Highlights: 
0:32 -  The Founding Story behind JOI

08:24 How Hector educates customers about a new product type

17:30 How JOI addresses customer objections to price to improve conversion rates

22:12 What the segmentation of their marketing looks like

24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction

]]> Wed, 8 Dec 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-create-a-mission-based-food-beverage-brand-that-customers-love-with-ceo-of-joi-hector-gutierrez-9QSU3Pbu JOI's Website: https://addjoi.com/ 

Hector on Twitter: https://twitter.com/hectoriang

 

Show Highlights: 
0:32 -  The Founding Story behind JOI

08:24 How Hector educates customers about a new product type

17:30 How JOI addresses customer objections to price to improve conversion rates

22:12 What the segmentation of their marketing looks like

24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction

]]> How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez Gen Furukawa 00:31:15 Great products are sometimes this simplest. JOI is one such example. JOI stands for “Just One Ingredient”: a plant milk for health conscious and environmentally-friendly consumers. Hector Gutierrez is CEO of JOI, and is a fervent advocate of building a mission-based brand that customers love. Fresh off the heels of a re-design of the brand, Hector dives deep into the background of JOI: How the founding team came together in grad school, and how the product evolved over time How they overcome customer objections and introduce the brand to new customers The post-purchase process to ensure customers enjoy the brand as it should be consumed JOI is a fast-growing DTC brand that has crafted a strategy to stand out in a competitive space. Hearing directly from Hector on how the strategy was devised, and how it is executed, is a unique behind-the-scenes peek into DTC marketing. EnJOI! Great products are sometimes this simplest. JOI is one such example. JOI stands for “Just One Ingredient”: a plant milk for health conscious and environmentally-friendly consumers. Hector Gutierrez is CEO of JOI, and is a fervent advocate of building a mission-based brand that customers love. Fresh off the heels of a re-design of the brand, Hector dives deep into the background of JOI: How the founding team came together in grad school, and how the product evolved over time How they overcome customer objections and introduce the brand to new customers The post-purchase process to ensure customers enjoy the brand as it should be consumed JOI is a fast-growing DTC brand that has crafted a strategy to stand out in a competitive space. Hearing directly from Hector on how the strategy was devised, and how it is executed, is a unique behind-the-scenes peek into DTC marketing. EnJOI! no full 71 d1755ce4-cb88-4d32-8ba9-4f92b02bb168 How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster Conversation Highlights: 

 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities

08:01 - How savvy copywriting can drastically improve sales

11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance

21:08 - How to create a customer experience to truly differentiate from other brands

27:47 - How NFTs and eCommerce can be used in the future
 

Links: 
 

Ethercycle

Unofficial Shopify Podcast

Kurt's Personal Website

Kurt on Twitter

]]> Wed, 1 Dec 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-military-strategy-can-lead-you-to-better-decisions-and-sales-with-kurt-elster-MkJp5S1h Conversation Highlights: 

 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities

08:01 - How savvy copywriting can drastically improve sales

11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance

21:08 - How to create a customer experience to truly differentiate from other brands

27:47 - How NFTs and eCommerce can be used in the future
 

Links: 
 

Ethercycle

Unofficial Shopify Podcast

Kurt's Personal Website

Kurt on Twitter

]]> How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster Gen Furukawa 00:37:24 Kurt Elster helps Shopify store owners discover hidden profits in their websites. As CEO and Co-Founder of Ethercycle, an eCommerce Consultancy, Kurt and his team are Shopify Experts who help scale brands. Across the wide range of stores that he’s worked with, Kurt has identified frameworks and formulas that are helpful in identifying opportunities and creating strategies. For example, the OODA Loop--an approach to decision-making that comes from military strategist and US Air Force Colonel John Boyd. It stands for Observe, Orient, Decide, Act. A simple approach to quickly understand the context of a situation, and make quick decisions and reassess when more data becomes available. This is clearly a framework directly applicable to improving site performance and revenue growth. I learned a lot from Kurt, along with his frameworks for improving site copywriting, customer experience, and differentiation. Kurt Elster helps Shopify store owners discover hidden profits in their websites. As CEO and Co-Founder of Ethercycle, an eCommerce Consultancy, Kurt and his team are Shopify Experts who help scale brands. Across the wide range of stores that he’s worked with, Kurt has identified frameworks and formulas that are helpful in identifying opportunities and creating strategies. For example, the OODA Loop--an approach to decision-making that comes from military strategist and US Air Force Colonel John Boyd. It stands for Observe, Orient, Decide, Act. A simple approach to quickly understand the context of a situation, and make quick decisions and reassess when more data becomes available. This is clearly a framework directly applicable to improving site performance and revenue growth. I learned a lot from Kurt, along with his frameworks for improving site copywriting, customer experience, and differentiation. no full 70 fb3f40b1-c033-49ca-b458-c80ac64fbd67 How To Sell More With Video Shopping, with Claudiu Cioba LINKS: 

Learn more about VideoWise - https://www.videowise.com/

Claudiu on Twitter: ​​ https://twitter.com/claudiucioba

Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/

 

HIGHLIGHTS: 

0:43 - Why video is critical on the Product Description Page

16:15-  How to use creative constraints to your advantage

18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 

24:05 - How to capture instant attention in the first two frames of a video

27:37 - What analytics you need to be aware of with video and ecommerce

35:41 - The #1 most actionable thing to remember when using video for marketing

]]> Thu, 11 Nov 2021 18:13:54 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-sell-more-with-video-shopping-with-claudiu-cioba-6pEmShqs LINKS: 

Learn more about VideoWise - https://www.videowise.com/

Claudiu on Twitter: ​​ https://twitter.com/claudiucioba

Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/

 

HIGHLIGHTS: 

0:43 - Why video is critical on the Product Description Page

16:15-  How to use creative constraints to your advantage

18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 

24:05 - How to capture instant attention in the first two frames of a video

27:37 - What analytics you need to be aware of with video and ecommerce

35:41 - The #1 most actionable thing to remember when using video for marketing

]]> How To Sell More With Video Shopping, with Claudiu Cioba Gen Furukawa 00:38:06 Video is the future for ecommerce brands. Video can be used in various ways to improve the customer experience, from driving engagement, conversion, and product adoption. Claudiu Cioba, Founder of VideoWise, shares strategies on how to get more ecommerce sales from video. 3 ways that he discusses in this conversation: - Product presentation - Far more dynamic and engaging than a static image on a product description page, a video can bring a product to life in a short amount of time. - Proactively answer customer objection - Customers have questions that they want to research and answer before a purchase. Video can quickly answer these, especially when presented by other customers or influencers - Product Education - Video can show a “how-to” of using a product, whcih ultimately translates to happier customers and higher likelihood of repeat purchases. Video is deeply embedded in the future of ecommerce, and Claudiu is busy building that with VideoWise. Listen in for strategies on leveraging user generated content, and using video to engage customers and generate revenue. Video is the future for ecommerce brands. Video can be used in various ways to improve the customer experience, from driving engagement, conversion, and product adoption. Claudiu Cioba, Founder of VideoWise, shares strategies on how to get more ecommerce sales from video. 3 ways that he discusses in this conversation: - Product presentation - Far more dynamic and engaging than a static image on a product description page, a video can bring a product to life in a short amount of time. - Proactively answer customer objection - Customers have questions that they want to research and answer before a purchase. Video can quickly answer these, especially when presented by other customers or influencers - Product Education - Video can show a “how-to” of using a product, whcih ultimately translates to happier customers and higher likelihood of repeat purchases. Video is deeply embedded in the future of ecommerce, and Claudiu is busy building that with VideoWise. Listen in for strategies on leveraging user generated content, and using video to engage customers and generate revenue. no full 69 feeebb87-0244-44d8-a6e4-6fbad83140d8 Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster Find Jessica online: 

Website: https://ecommercebadassery.com/

Facebook: https://www.facebook.com/ecommercebadassery

Instagram: https://www.instagram.com/ecommercebadassery/

LinkedIn: https://www.linkedin.com/in/jessicatotillo/

]]> Wed, 3 Nov 2021 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/quick-wins-for-ecommerce-success-strategies-and-tactics-for-super-quick-results-with-jessica-totillo-coster-loZxGh_t Find Jessica online: 

Website: https://ecommercebadassery.com/

Facebook: https://www.facebook.com/ecommercebadassery

Instagram: https://www.instagram.com/ecommercebadassery/

LinkedIn: https://www.linkedin.com/in/jessicatotillo/

]]> Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster Gen Furukawa 00:40:53 Jessica Totillo Coster is Founder of eCommerce badassery - an email marketing strategist for boutique owners and product entrepreneurs. A former boutique owner in New York and an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs, she is a rockstar when it comes to ecommerce email and marketing. In this conversation, Jessica walks through her process of strategically building an email program that helps you connect, nurture, and sell products in a way that customers love. It follows a framework of: Deep Dive Create & Implement Test & Go LIve Campaign Strategy We get very tactical in this conversation on how to actually build out the automations that contribute to revenue. Jessica Totillo Coster is Founder of eCommerce badassery - an email marketing strategist for boutique owners and product entrepreneurs. A former boutique owner in New York and an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs, she is a rockstar when it comes to ecommerce email and marketing. In this conversation, Jessica walks through her process of strategically building an email program that helps you connect, nurture, and sell products in a way that customers love. It follows a framework of: Deep Dive Create & Implement Test & Go LIve Campaign Strategy We get very tactical in this conversation on how to actually build out the automations that contribute to revenue. no full 68 5b2ee981-6b85-433b-bd97-c8f15ffae74b Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald SHOW HIGHLIGHTS: 


04:52:  Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

 

LINKS: 

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts:  https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter:  https://twitter.com/jonmacdonald

]]> Wed, 27 Oct 2021 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/opting-in-to-optimization-how-successful-ecommerce-brands-convert-more-customers-increase-profits-and-create-raving-fans-with-jon-macdonald-uhMdBBxz SHOW HIGHLIGHTS: 


04:52:  Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

 

LINKS: 

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts:  https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter:  https://twitter.com/jonmacdonald

]]> Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald Gen Furukawa 00:42:29 Jon MacDonald knows how to get website visitors to take action. As Founder of The Good, a conversion-rate optimization firm, he has worked with enterprise brands like Adobe, Nike, Xerox and more. And today, as demand increases for ecommerce brands, so too has customer expectations of what a shopping experience is. Brands need to understand these expectations in order to improve from foundational basics to advanced strategies. In this conversation, Jon expands on what the fundamentals of conversion rate optimization are, how and why discounting is a huge drain on profits, and how brands can capture customer data to improve personalization campaigns. Jon just released his second book, Opting In To Optimization, which is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms. Jon MacDonald knows how to get website visitors to take action. As Founder of The Good, a conversion-rate optimization firm, he has worked with enterprise brands like Adobe, Nike, Xerox and more. And today, as demand increases for ecommerce brands, so too has customer expectations of what a shopping experience is. Brands need to understand these expectations in order to improve from foundational basics to advanced strategies. In this conversation, Jon expands on what the fundamentals of conversion rate optimization are, how and why discounting is a huge drain on profits, and how brands can capture customer data to improve personalization campaigns. Jon just released his second book, Opting In To Optimization, which is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms. no full 67 821599f8-a872-4403-b9ac-71b4df81693c How To Create A Bulletproof Marketing Strategy, with Chloe Thomas eCommerce Masterplan 

]]> Wed, 20 Oct 2021 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-create-a-bulletproof-marketing-strategy-with-chloe-thomas-Wr4fO_r8 eCommerce Masterplan 

]]> How To Create A Bulletproof Marketing Strategy, with Chloe Thomas Gen Furukawa 00:28:52 Chloe Thomas is host of the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. In that role, she has spoken with hundreds of ecommerce marketers across the board -- operators, agency-side, advisor-side B2B, subscription-focused brands and more. From this, she has formulated insights on how to build a great marketing plan, which she calls the Customer MasterPlan. It entails the fundamentals of modern marketing: Understanding your customer segments The power of getting your messaging spot on Finding the right marketing methods to grow your business This is particularly important in the turbulent market conditions to today, to allow brands to be more agile and adapt faster. Chole is a wealth of knowledge that will entertain and educate on ecommerce marketing. Chloe Thomas is host of the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. In that role, she has spoken with hundreds of ecommerce marketers across the board -- operators, agency-side, advisor-side B2B, subscription-focused brands and more. From this, she has formulated insights on how to build a great marketing plan, which she calls the Customer MasterPlan. It entails the fundamentals of modern marketing: Understanding your customer segments The power of getting your messaging spot on Finding the right marketing methods to grow your business This is particularly important in the turbulent market conditions to today, to allow brands to be more agile and adapt faster. Chole is a wealth of knowledge that will entertain and educate on ecommerce marketing. no full 66 56142cd1-3b41-4644-96a8-9e6c6e8f4ca7 How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie Highlights: 

02:55 -  How to identify the most profitable high-purchase-intent keywords

08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns

18:18 - How To Introduce Pains and Problems In A short video ad

23:58 -  How Jeremy helped a brand overcome the challenge of getting banned on Facebook


Links: 

Built To Scale: https://builttoscale.co/

]]> Wed, 13 Oct 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-scale-google-ads-to-100k-per-day-the-right-way-with-jeremy-gillespie-WOUSCMbT Highlights: 

02:55 -  How to identify the most profitable high-purchase-intent keywords

08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns

18:18 - How To Introduce Pains and Problems In A short video ad

23:58 -  How Jeremy helped a brand overcome the challenge of getting banned on Facebook


Links: 

Built To Scale: https://builttoscale.co/

]]> How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie Gen Furukawa 00:35:25 Jeremy Gillespie is a direct response marketing expert and CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads. He’s an entrepreneur with over 10 years of experience spending +$100m running profitable campaigns for eCommerce businesses of all shapes and sizes. His strategies often go against the common narrative and he’s known for tapping into underleveraged advertising channels. Jeremy talks about how eCommerce brands can profitably scale on Google and YouTube following his framework targeting the most high-purchase-intent traffic. Jeremy Gillespie is a direct response marketing expert and CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads. He’s an entrepreneur with over 10 years of experience spending +$100m running profitable campaigns for eCommerce businesses of all shapes and sizes. His strategies often go against the common narrative and he’s known for tapping into underleveraged advertising channels. Jeremy talks about how eCommerce brands can profitably scale on Google and YouTube following his framework targeting the most high-purchase-intent traffic. no full 65 172302b3-32c4-43cc-ad4b-a3b1c31d16dd What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye Electric Eye website

Chase Clymer on Twitter 

 

Conversation Highlights: 

01:54-  The 3 main metrics that Chase focuses on for growth

06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant

15:15 - The challenges of building a compelling subscription DTC brand

17:45 - The content framework for User Generated Content at scale

]]> Wed, 6 Oct 2021 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/what-does-it-take-to-grow-from-1m-to-10m-with-chase-clymer-of-electric-eye-F6Ivsm_y Electric Eye website

Chase Clymer on Twitter 

 

Conversation Highlights: 

01:54-  The 3 main metrics that Chase focuses on for growth

06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant

15:15 - The challenges of building a compelling subscription DTC brand

17:45 - The content framework for User Generated Content at scale

]]> What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye Gen Furukawa 00:26:16 Chase Clymer is co-founder of Electric Eye, an ecommerce agency. Chase’s focus is turning Shopify brands into well-oiled sales machines -- with strategy, design, development and marketing. But without strategy, the website can not do its job -- to sell products. I wanted to get behind the scenes and learn how Chase analyzes DTC brands and capitalizes on opportunities for growth. The three KPI that Electric Eye prioritizes provide some insight, as they focus on: Conversion Rate Average Order Value Website Traffic Each of the pillars tie directly to revenue, and can be measured and tested. Chase shares how he worked on various challenges, from building out an online strategy for Golden Steer Steak Company, a legacy Las Vegas restaurant; to expanding the reach of brands with large engaged audiences like clothing brand Pebby Forevee, Chase Clymer is co-founder of Electric Eye, an ecommerce agency. Chase’s focus is turning Shopify brands into well-oiled sales machines -- with strategy, design, development and marketing. But without strategy, the website can not do its job -- to sell products. I wanted to get behind the scenes and learn how Chase analyzes DTC brands and capitalizes on opportunities for growth. The three KPI that Electric Eye prioritizes provide some insight, as they focus on: Conversion Rate Average Order Value Website Traffic Each of the pillars tie directly to revenue, and can be measured and tested. Chase shares how he worked on various challenges, from building out an online strategy for Golden Steer Steak Company, a legacy Las Vegas restaurant; to expanding the reach of brands with large engaged audiences like clothing brand Pebby Forevee, no full 64 690fe2d6-98ad-4206-9fdc-e62cf6f7d2e5 The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz Lauren's website - http://theloft325.com/

Instagram - https://www.instagram.com/theloft325/

 

CONVERSATION HIGHLIGHTS: 
02:20 -  How to capture attention in the first 3 seconds of an ad

06:26 - Lauren explains her creative strategy for phone case brand Peel

10:28 - How Feat, an athletic brand, creates differentiation through creative ads

18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative

22:03 - Tools that Lauren recommends for DIY creative on a budget

 

]]> Wed, 29 Sep 2021 16:23:55 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-3-second-hook-and-how-to-capture-attention-on-social-with-lauren-schwartz-EuVYzoRs Lauren's website - http://theloft325.com/

Instagram - https://www.instagram.com/theloft325/

 

CONVERSATION HIGHLIGHTS: 
02:20 -  How to capture attention in the first 3 seconds of an ad

06:26 - Lauren explains her creative strategy for phone case brand Peel

10:28 - How Feat, an athletic brand, creates differentiation through creative ads

18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative

22:03 - Tools that Lauren recommends for DIY creative on a budget

 

]]> The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz Gen Furukawa 00:25:48 The opportunity to capture attention is the blink of an eye….or the flick of a thumb. Attention spans are shorter than ever, and only getting shorter. How you approach your creative asset is what differentiates success from failure in paid social campaigns. Lauren Schwartz, founder of creative agency Loft 325 has worked on the creative strategy for brands like Colourpop, Our Place, and Leaf Shave. In her 15 years of digital design, she has honed in on strategies to immediately capture attention, more specifically in the first 3 seconds of an ad. And how to methodically tell a brand’s story in 15 seconds. A few takeaways from our conversation: Focus on the end benefit, not the features of what you are selling. Always use branded captions in an ad -- video autoplay will not have sound, so the captions are invaluable in conveying the message of the video How to quantify the creative, and its success--by measuring the percentage of video that is viewed Storytelling and creating a compelling hook has never been more important than in today’s competitive landscape. Lauren’s experience working with fast-growing DTC brands sheds a lot of insight into how you can help your brand stand out from the masses. The opportunity to capture attention is the blink of an eye….or the flick of a thumb. Attention spans are shorter than ever, and only getting shorter. How you approach your creative asset is what differentiates success from failure in paid social campaigns. Lauren Schwartz, founder of creative agency Loft 325 has worked on the creative strategy for brands like Colourpop, Our Place, and Leaf Shave. In her 15 years of digital design, she has honed in on strategies to immediately capture attention, more specifically in the first 3 seconds of an ad. And how to methodically tell a brand’s story in 15 seconds. A few takeaways from our conversation: Focus on the end benefit, not the features of what you are selling. Always use branded captions in an ad -- video autoplay will not have sound, so the captions are invaluable in conveying the message of the video How to quantify the creative, and its success--by measuring the percentage of video that is viewed Storytelling and creating a compelling hook has never been more important than in today’s competitive landscape. Lauren’s experience working with fast-growing DTC brands sheds a lot of insight into how you can help your brand stand out from the masses. no full 63 301bc208-9b95-4a3a-ad4d-cc1570f44fcd How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski 00:37 -  How Yoni identified challenges of scaling growth at an agency

13:01 - How to avoid the most common pitfalls of hiring an offshore VA

17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150

22:08 - The unit economics of a VA and how it compares to a full time employee

27:21 - Why founders need to understand where they spend their time, and how much that time is worth

]]> Mon, 27 Sep 2021 16:26:05 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-scale-your-team-with-a-team-at-7x-less-than-what-youd-normally-pay-with-yoni-kozminski-qsEc_zB_ 00:37 -  How Yoni identified challenges of scaling growth at an agency

13:01 - How to avoid the most common pitfalls of hiring an offshore VA

17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150

22:08 - The unit economics of a VA and how it compares to a full time employee

27:21 - Why founders need to understand where they spend their time, and how much that time is worth

]]> How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski Gen Furukawa 00:34:07 I had a lightbulb “aha moment” in my conversation with Yoni Kozminski. Yoni Kozminski’s super power is in creating process improvements and building efficiencies at scale. Yoni is the Founder & CEO of Escala and MultiplyMii--where he connects companies with teams in the Philippines. What that means in reality: helping companies leverage overseas talent at a price that is 6-7x less than talent in other parts of the world. Here’s the key question that I asked myself while listening to Yoni: how do I spend my time, and how valuable are those tasks to moving the business forward? Ultimately, you value your time at the lowest cost task that you do. So if you spend two hours a day answering support tickets, but could offload that for $10/hour to another team member, your time is effectively valued at $10/hour. Could those hours (and energy) be more valuable elsewhere? These are the questions that Yoni’s team helps solve, by making a global work force a cost-effective option. I had a lightbulb “aha moment” in my conversation with Yoni Kozminski. Yoni Kozminski’s super power is in creating process improvements and building efficiencies at scale. Yoni is the Founder & CEO of Escala and MultiplyMii--where he connects companies with teams in the Philippines. What that means in reality: helping companies leverage overseas talent at a price that is 6-7x less than talent in other parts of the world. Here’s the key question that I asked myself while listening to Yoni: how do I spend my time, and how valuable are those tasks to moving the business forward? Ultimately, you value your time at the lowest cost task that you do. So if you spend two hours a day answering support tickets, but could offload that for $10/hour to another team member, your time is effectively valued at $10/hour. Could those hours (and energy) be more valuable elsewhere? These are the questions that Yoni’s team helps solve, by making a global work force a cost-effective option. no full 62 7d32ba46-fc85-4db0-bf3d-7248f54366a2 How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III LINKS: 
 

Hair Craft Co website: https://haircraftco.com/

Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/

 

CONVERSATION HIGHLIGHTS: 

00:50 -  How Leo founded Hair Craft Co out of college

07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews

09:49 - What the customer education process looks like for new customers

17:19 -  How Leo and Hair Craft Co are building their brand on channels outside of Amazon

21:10 - How Leo leverages data gathered from a Quiz to improve their product

]]> Wed, 22 Sep 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-thrive-after-sales-plummet-75-in-the-pandemic-with-leo-carrillo-iii-okD3_zCu LINKS: 
 

Hair Craft Co website: https://haircraftco.com/

Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/

 

CONVERSATION HIGHLIGHTS: 

00:50 -  How Leo founded Hair Craft Co out of college

07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews

09:49 - What the customer education process looks like for new customers

17:19 -  How Leo and Hair Craft Co are building their brand on channels outside of Amazon

21:10 - How Leo leverages data gathered from a Quiz to improve their product

]]> How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III Gen Furukawa 00:29:20 Hair Craft Co is a premium men’s hair care brand helping millennial men look great. Co-Founder Leo Carrillo III left his job to work on Hair Craft Co. full time in 2020. One month later, the world shut down with the pandemic. Sales dropped to 25% of what it used to be. Demand plummeted. They were 100% reliant on Amazon to capture demand for their hair products. But demand plummeted as no one was going outside, or needing product to use in their hair. They were forced to create a demand generation platform--a stand alone brand outside of Amazon. They worked with Instagram influencers, professional athletes, and building Facebook into a profitable channel. They tested creative -- from expensive photo shoots to simple user generated content. Sales off of Amazon now account for 30% of sales, between email, SMS, and advertising on facebook and instagram. Leo shares his experiences in great detail, and how he has bounced back to have a surge in sales, unlocking growth from new channels, and preparing for new product launches. Hair Craft Co is a premium men’s hair care brand helping millennial men look great. Co-Founder Leo Carrillo III left his job to work on Hair Craft Co. full time in 2020. One month later, the world shut down with the pandemic. Sales dropped to 25% of what it used to be. Demand plummeted. They were 100% reliant on Amazon to capture demand for their hair products. But demand plummeted as no one was going outside, or needing product to use in their hair. They were forced to create a demand generation platform--a stand alone brand outside of Amazon. They worked with Instagram influencers, professional athletes, and building Facebook into a profitable channel. They tested creative -- from expensive photo shoots to simple user generated content. Sales off of Amazon now account for 30% of sales, between email, SMS, and advertising on facebook and instagram. Leo shares his experiences in great detail, and how he has bounced back to have a surge in sales, unlocking growth from new channels, and preparing for new product launches. no full 61 31041202-00b2-4d34-872a-2180cffdd7a7 THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY Find Susan Online: 

Susan’s Community, The Social Sales Girls -  https://socialsalesgirls.com/

Sock Doggo - https://sockdoggo.com/

Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/

 

HIGHLIGHTS:

@0:55 -  How Susan started in retail and ecommerce 20 years ago

@07:32 - How Susan sourced her products for Sock Doggo

@11:59 -  How Sock Doggo segments its customer base

@17:27 -  Why Susan considers contribution margin as a critical component to marketing and business success.

@25:33 - How Susan proved her proof of concept with a simple site and a strategic partner

 

]]> Wed, 15 Sep 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-roadmap-to-50k-on-shopify-with-susan-bradley-_mQoqpMU Find Susan Online: 

Susan’s Community, The Social Sales Girls -  https://socialsalesgirls.com/

Sock Doggo - https://sockdoggo.com/

Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/

 

HIGHLIGHTS:

@0:55 -  How Susan started in retail and ecommerce 20 years ago

@07:32 - How Susan sourced her products for Sock Doggo

@11:59 -  How Sock Doggo segments its customer base

@17:27 -  Why Susan considers contribution margin as a critical component to marketing and business success.

@25:33 - How Susan proved her proof of concept with a simple site and a strategic partner

 

]]> THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY Gen Furukawa 00:32:43 Suan Bradley is an experienced ecommerce entrepreneur, having grown and sold two businesses. And now she is founder of The Social Sales Girls, where she shows ecommerce business owners the clear path to success, with actionable strategies and a community to share ideas. But Susan is also fearlessly in the weeds operating her own DTC brand, Sock Doggo. In launching Sock Doggo, she is documenting every strategy, challenge and learning on her way to $50k in sales. She calls it “The Roadmap to $50k”. In this episode, Susan holds nothing back in sharing her lessons (including failures and regrets) in launching the brand. - Why the price point of her product (socks) limits her marketing and customer acquisition strategies - How she partnered with a niche influencer to prove demand, and get initial sales - How she sources her product overseas (and why she didn’t opt for the easier option of print on demand) Susan is a wealth of knowledge, and a true educator -- which shines through in this conversation. Suan Bradley is an experienced ecommerce entrepreneur, having grown and sold two businesses. And now she is founder of The Social Sales Girls, where she shows ecommerce business owners the clear path to success, with actionable strategies and a community to share ideas. But Susan is also fearlessly in the weeds operating her own DTC brand, Sock Doggo. In launching Sock Doggo, she is documenting every strategy, challenge and learning on her way to $50k in sales. She calls it “The Roadmap to $50k”. In this episode, Susan holds nothing back in sharing her lessons (including failures and regrets) in launching the brand. - Why the price point of her product (socks) limits her marketing and customer acquisition strategies - How she partnered with a niche influencer to prove demand, and get initial sales - How she sources her product overseas (and why she didn’t opt for the easier option of print on demand) Susan is a wealth of knowledge, and a true educator -- which shines through in this conversation. no full 60 83af0e23-a7dd-4d95-846e-03059d97dd22 How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw McGaw.io

UTM.io

 

SHOW HIGHLIGHTS: 

00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?

05:31 How a customer data platform can add value to your tech stack

08:18 How to personalize at scale based on what a customer views

14:38 how to set up UTMs to add insights into attribution

23:12 How to identify red flags in attribution modeling (and why it can be costly)

24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack

]]> Wed, 8 Sep 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-scale-personalization-in-your-ecommerce-funnel-and-the-tools-you-need-to-get-there-with-dan-mcgaw-W6UIM_BK McGaw.io

UTM.io

 

SHOW HIGHLIGHTS: 

00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?

05:31 How a customer data platform can add value to your tech stack

08:18 How to personalize at scale based on what a customer views

14:38 how to set up UTMs to add insights into attribution

23:12 How to identify red flags in attribution modeling (and why it can be costly)

24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack

]]> How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw Gen Furukawa 00:29:45 The infrastructure, and tactics to digital marketing have changed dramatically in the last 10 years,. Dan McGaw has been at the forefront of those changes, as the CEO & Founder McGaw.io - an analytics and marketing technology consultancy and SaaS platform, UTM.io. - What does the modern tech stack look like? - What are useful and practical strategies to build it out? - What tools do you absolutely need? Or don’t need at all? - And what are the ideal outcomes that you can achieve with the tech stack? Dan answers these questions, and more in this conversation that gets into the weeds about attribution, analytics, and growth for ecommerce brands. Want a free copy of the book? Text MARTECH to 4 1 5 9 1 5 9 0 1 1 to get a free copy of Dan’s new book, “Build Cool Shit”! Listen to the episode to hear Dan’s take on the biggest opportunity for ecommerce marketers today (HINT: identify choke points in the funnel, where customers are falling out of the funnel, and then understand how to fix that). The infrastructure, and tactics to digital marketing have changed dramatically in the last 10 years,. Dan McGaw has been at the forefront of those changes, as the CEO & Founder McGaw.io - an analytics and marketing technology consultancy and SaaS platform, UTM.io. - What does the modern tech stack look like? - What are useful and practical strategies to build it out? - What tools do you absolutely need? Or don’t need at all? - And what are the ideal outcomes that you can achieve with the tech stack? Dan answers these questions, and more in this conversation that gets into the weeds about attribution, analytics, and growth for ecommerce brands. Want a free copy of the book? Text MARTECH to 4 1 5 9 1 5 9 0 1 1 to get a free copy of Dan’s new book, “Build Cool Shit”! Listen to the episode to hear Dan’s take on the biggest opportunity for ecommerce marketers today (HINT: identify choke points in the funnel, where customers are falling out of the funnel, and then understand how to fix that). no full 59 3d21e7be-b159-44b3-ac6e-c3b0f5c446ff How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir LINKS: 

Teelixir

Daniel on Instagram

 

Episode Highlights: 

00:22 The challenges and needs that drove Daniel to start Teelixir

04:33 The Impact of COVID-19 on Teelixir's growth

07:23 What channels have been working for driving brand awareness?

08:44 How giveaways are a growth strategy to find the right audience

10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir

16:29 How Teelixir complements email & SMS Strategy

20:40 How Teelixir differentiates from competitive products

]]> Wed, 1 Sep 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-create-a-category-defining-product-with-daniel-whitechurch-co-founder-of-teelixir-ba_GcXcL LINKS: 

Teelixir

Daniel on Instagram

 

Episode Highlights: 

00:22 The challenges and needs that drove Daniel to start Teelixir

04:33 The Impact of COVID-19 on Teelixir's growth

07:23 What channels have been working for driving brand awareness?

08:44 How giveaways are a growth strategy to find the right audience

10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir

16:29 How Teelixir complements email & SMS Strategy

20:40 How Teelixir differentiates from competitive products

]]> How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir Gen Furukawa 00:23:47 Daniel Whitechurch is a successful touring musician. But when he returned home from touring, he’d always be sick: viruses, flu, and general mental and physical fatigue. Upon investigating solutions, Daniel discovered adaptogens and other ancient superfoods to restore health. This journey evolved into Teelixir, a direct to consumer brand of everyday superfoods like medicinal mushrooms, tonic blends, and mushroom lattes. The COVID pandemic has, not surprisingly, been a huge boost for the business, as customers want to find natural ingredients to boost immune systems and stress. Although these products have ancient histories, they are often new and unfamiliar to shoppers. To make the purchase process easier, Daniel tested a quiz to gather leads, learn about customers, and get customers to the right product in the fastest time possible. Daniel shares his quiz strategies, and how it has helped him generate content ideas, and stay close to customer needs and challenges to improve Teelixir’s positioning. Daniel is constantly testing and learning, and did not hold back anything in this conversation of how he operates his email, SMS, and partnership program. Daniel Whitechurch is a successful touring musician. But when he returned home from touring, he’d always be sick: viruses, flu, and general mental and physical fatigue. Upon investigating solutions, Daniel discovered adaptogens and other ancient superfoods to restore health. This journey evolved into Teelixir, a direct to consumer brand of everyday superfoods like medicinal mushrooms, tonic blends, and mushroom lattes. The COVID pandemic has, not surprisingly, been a huge boost for the business, as customers want to find natural ingredients to boost immune systems and stress. Although these products have ancient histories, they are often new and unfamiliar to shoppers. To make the purchase process easier, Daniel tested a quiz to gather leads, learn about customers, and get customers to the right product in the fastest time possible. Daniel shares his quiz strategies, and how it has helped him generate content ideas, and stay close to customer needs and challenges to improve Teelixir’s positioning. Daniel is constantly testing and learning, and did not hold back anything in this conversation of how he operates his email, SMS, and partnership program. no full 58 347b0c40-dc13-4c9b-8fdf-414b06fb4819 The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri Paul on Twitter: @benigeri

Archive.ai

 

SHOW HIGHLIGHTS: 

01:59  How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive

03:17 Why focus on Nano-influencers as opposed to larger influencers

06:28 What are the mechanics of an effective influencer campaign?

13:14 How H.V.M.N. allocated marketing budget based on channel

20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months

28:00 How H.V.M.N. used customer data to power its personalization strategy

35:04 How Paul approaches customer experience to improve Lifetime Value

]]> Wed, 18 Aug 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-process-driven-approach-to-scaling-effective-dtc-influencer-programs-with-paul-benigeri-iqPyUAWO Paul on Twitter: @benigeri

Archive.ai

 

SHOW HIGHLIGHTS: 

01:59  How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive

03:17 Why focus on Nano-influencers as opposed to larger influencers

06:28 What are the mechanics of an effective influencer campaign?

13:14 How H.V.M.N. allocated marketing budget based on channel

20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months

28:00 How H.V.M.N. used customer data to power its personalization strategy

35:04 How Paul approaches customer experience to improve Lifetime Value

]]> The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri Gen Furukawa 00:39:13 Influencer marketing sounds like a great opportunity: forging partnerships with media personalities that have large captive audiences. This can be effective to building awareness, driving sales, and creating a strong brand. But Paul Benigeri believes that there may be shortcomings to this model--costly, time-consuming, and uncertain ROI. Paul is Co-Founder & CEO of Archive, helping brands create a bespoke network of influencers. Previously, Paul was VP of Growth & Engineering at H.V.M.N. a nutritional supplements brand supporting a ketogenic diet. Some fascinating points we discussed: - Why nano-influencers should be the focus for ecommerce brands - Paul’s process for building the H.V.M.N. blog from nothing to 250k monthly organic visitors - How Paul systematically used customer data to personalize the on site experience, which lead to increases of 2,000% in opt ins Influencer marketing sounds like a great opportunity: forging partnerships with media personalities that have large captive audiences. This can be effective to building awareness, driving sales, and creating a strong brand. But Paul Benigeri believes that there may be shortcomings to this model--costly, time-consuming, and uncertain ROI. Paul is Co-Founder & CEO of Archive, helping brands create a bespoke network of influencers. Previously, Paul was VP of Growth & Engineering at H.V.M.N. a nutritional supplements brand supporting a ketogenic diet. Some fascinating points we discussed: - Why nano-influencers should be the focus for ecommerce brands - Paul’s process for building the H.V.M.N. blog from nothing to 250k monthly organic visitors - How Paul systematically used customer data to personalize the on site experience, which lead to increases of 2,000% in opt ins no full 57 eed7cda5-81d9-4932-b348-dc458e90711d How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson Find Beya Made online here

 

Show Highlights: 

  • 05:50 How Beya Made drives brand awareness on a limited budget
  • 10:02 How Laurel captures leads & converts 40% of revenue from email
  • 11:40 The framework that Laurel follows in her 7 part Welcome flow
  • 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.
  • 26:13 How Laurel drives repeat purchases from her post-purchase flow
  • 29:05 Why Patagonia is Laurel's most admired brand
]]> Wed, 11 Aug 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-an-ethical-clothing-brand-found-its-loyal-customer-base-with-laurel-thompson-G_blSJur Find Beya Made online here

 

Show Highlights: 

  • 05:50 How Beya Made drives brand awareness on a limited budget
  • 10:02 How Laurel captures leads & converts 40% of revenue from email
  • 11:40 The framework that Laurel follows in her 7 part Welcome flow
  • 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.
  • 26:13 How Laurel drives repeat purchases from her post-purchase flow
  • 29:05 Why Patagonia is Laurel's most admired brand
]]> How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson Gen Furukawa 00:32:30 Laurel Thompson is the Founder of Beya Made, an ethical brand of children’s clothes. Laurel got her start designing clothes for one of the largest “Fast Fashion” clothing brands in the world. And what she saw was less than ideal -- clothes of low quality, used just a few times before being discarded. This experience drove her to launch Beya Made, with a deep commitment to sustainability, high quality product, and thoughtful design (for example, that each piece of clothing is unisex). Laurel has grown Beya Made, completely bootstrapped, with a great product and strategic marketing. A few things that she shares: - Her process for acquiring 50-60% of her traffic from affiliates. And how that lead to mentions in NPR, Sierra Club, and other influential media outlets. - What she learned when she stopped running paid ads for two years. - How she uses data gathered in a quiz to create more targeted email campaigns. Laurel Thompson is the Founder of Beya Made, an ethical brand of children’s clothes. Laurel got her start designing clothes for one of the largest “Fast Fashion” clothing brands in the world. And what she saw was less than ideal -- clothes of low quality, used just a few times before being discarded. This experience drove her to launch Beya Made, with a deep commitment to sustainability, high quality product, and thoughtful design (for example, that each piece of clothing is unisex). Laurel has grown Beya Made, completely bootstrapped, with a great product and strategic marketing. A few things that she shares: - Her process for acquiring 50-60% of her traffic from affiliates. And how that lead to mentions in NPR, Sierra Club, and other influential media outlets. - What she learned when she stopped running paid ads for two years. - How she uses data gathered in a quiz to create more targeted email campaigns. no full 56 f7cb32f8-3712-4694-863a-ca06b648f739 Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep HIGHLIGHTS: 

 

0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially

04:33 How Manta Sleep is generating brand awareness and traffic

06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes

09:53 How Mark uses a Quiz Funnel to improve his marketing

14:59 A breakdown of the Manta Sleep marketing funnel

19:07 How Mark builds the Manta Sleep Brand Story

 

Manta Sleep: https://mantasleep.com/ 

]]> Wed, 4 Aug 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/why-you-need-a-mission-story-at-the-core-of-your-brand-with-mark-zhang-of-manta-sleep-3xvZlsdg HIGHLIGHTS: 

 

0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially

04:33 How Manta Sleep is generating brand awareness and traffic

06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes

09:53 How Mark uses a Quiz Funnel to improve his marketing

14:59 A breakdown of the Manta Sleep marketing funnel

19:07 How Mark builds the Manta Sleep Brand Story

 

Manta Sleep: https://mantasleep.com/ 

]]> Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep Gen Furukawa 00:27:47 “Our focus is giving you the energy to create your best life. Sleep is just our strategy.” Mark shares a lot about branding. Manta Sleep sells sleep masks, but ultimately he is leading a movement: Against the “hustle” culture, and in support of naps. Ultimately, Mark is not selling sleep masks, but he’s selling the best version of ourselves -- one that reaches full potential after a full night of quality sleep. This conversation is about the importance of building a brand, and a movement. Manta Sleep was founded to move beyond selling widgets on Amazon, and build a brand around the product. Mark discusses: How he is building momentum and community around the Pro-Nap movement How changes in marketing and data have impacted his marketing strategies. And what he’s doing about it. Mark’s process for increasing LTV from the onboarding process “Our focus is giving you the energy to create your best life. Sleep is just our strategy.” Mark shares a lot about branding. Manta Sleep sells sleep masks, but ultimately he is leading a movement: Against the “hustle” culture, and in support of naps. Ultimately, Mark is not selling sleep masks, but he’s selling the best version of ourselves -- one that reaches full potential after a full night of quality sleep. This conversation is about the importance of building a brand, and a movement. Manta Sleep was founded to move beyond selling widgets on Amazon, and build a brand around the product. Mark discusses: How he is building momentum and community around the Pro-Nap movement How changes in marketing and data have impacted his marketing strategies. And what he’s doing about it. Mark’s process for increasing LTV from the onboarding process no full 55 92252566-f3a3-4f03-a79d-8900e72a64e4 How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors Find Chris at https://globalwiredadvisors.com/

 

HIGHLIGHTS: 

0:35 -  A brief overview of how Mergers & Acquisitions work

10:06 -  What are the multiples for ecommerce brands today?

13:23 -  How do you quantify the value of a brand in an acquisition?

24:26 -  What are the main metrics that are reviewed for a valuation?

27:57 -  How to minimize risk when going through the acquisition process?

32:03 -  What does the short term and long term future look like for ecommerce acquisitions?

]]> Wed, 28 Jul 2021 14:49:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-maximize-the-valuation-of-your-ecommerce-business-for-a-successful-sale-with-chris-shiperfling-of-global-wired-advisors-ratZ7mh8 Find Chris at https://globalwiredadvisors.com/

 

HIGHLIGHTS: 

0:35 -  A brief overview of how Mergers & Acquisitions work

10:06 -  What are the multiples for ecommerce brands today?

13:23 -  How do you quantify the value of a brand in an acquisition?

24:26 -  What are the main metrics that are reviewed for a valuation?

27:57 -  How to minimize risk when going through the acquisition process?

32:03 -  What does the short term and long term future look like for ecommerce acquisitions?

]]> How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors Gen Furukawa 00:39:35 The market for buying and selling eCommerce businesses is extremely hot right now, with roll up funds like Thras.io, Elevate, and OpenStore raising gobs of money to acquire ecommerce businesses. But what are the mechanics of this -- in valuation, selling, and maximizing the value of a business? In this episode, Chris Shipferling, Managing Partner at investment bank Global Wired Advisors, an investment bank focused on eCommerce and digital businesses. Chris specialty is helping businesses achieve their maximum valuation, and finding the best buyers who will acquire at the maximum valuation possible. In this conversation, Chris explains the fundamentals of the sales process: How businesses are valued What buyers are looking for when purchasing a business (and brand) What the current trends and valuations are in a hot market This is an insightful conversation on what the “end game” of many entrepreneurs is, as they sell their business. The market for buying and selling eCommerce businesses is extremely hot right now, with roll up funds like Thras.io, Elevate, and OpenStore raising gobs of money to acquire ecommerce businesses. But what are the mechanics of this -- in valuation, selling, and maximizing the value of a business? In this episode, Chris Shipferling, Managing Partner at investment bank Global Wired Advisors, an investment bank focused on eCommerce and digital businesses. Chris specialty is helping businesses achieve their maximum valuation, and finding the best buyers who will acquire at the maximum valuation possible. In this conversation, Chris explains the fundamentals of the sales process: How businesses are valued What buyers are looking for when purchasing a business (and brand) What the current trends and valuations are in a hot market This is an insightful conversation on what the “end game” of many entrepreneurs is, as they sell their business. no full 54 d64f9ad8-64a6-42bc-b92a-277d8090573d What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: 

 

https://financeinsightmatters.com/cartoverflow/

 

Highlights: 

2:28 -  How to balance fast growth and inventory and cash flow management.

3:36 -  The key financial metrics you need to be monitoring every day.

6:30 -  What do you need to look at to do your financial audit?

17:31 -  The tools, and process, to effectively manage your ecommerce finances.

20:42 -  What levers are available to pull more profits from your finances?

]]> Wed, 21 Jul 2021 15:55:53 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/what-is-your-game-plan-to-maximize-your-ecommerce-profits-with-rob-te-braake-ZlLgUQxA Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: 

 

https://financeinsightmatters.com/cartoverflow/

 

Highlights: 

2:28 -  How to balance fast growth and inventory and cash flow management.

3:36 -  The key financial metrics you need to be monitoring every day.

6:30 -  What do you need to look at to do your financial audit?

17:31 -  The tools, and process, to effectively manage your ecommerce finances.

20:42 -  What levers are available to pull more profits from your finances?

]]> What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake Gen Furukawa 00:31:21 eCommerce is a cash-intensive business model. Capital is often tied up in inventory, or with a supplier. So there is a delicate balancce to managing cash — when to reinvest it for growth, and when to pull cash flow. This is where a CFO can help with strategic growth, by understanding this. Rob te Braake is Founder of Insight Matters, a financial consultancy that helps eCommerce businesses translate financial data into actionable insights in order to have clear directions to make your business thrive. In this conversation, Rob shares the process he uses to analyze a business’s metrics to improve profits. He calls it a Financial Game Plan. WHERE DO YOU WANT TO GO? What are your goals? It is crucial to know where do you want to take your business HOW WILL YOU GET THERE? We set the KPI's that will pave the way to the realization of your goals WHAT DATA DO YOU NEED What information do you need to track the metrics, and where do these come from WHERE ARE YOU ON THE WAY What your bookkeeper needs to change so you see where you are. eCommerce is a cash-intensive business model. Capital is often tied up in inventory, or with a supplier. So there is a delicate balancce to managing cash — when to reinvest it for growth, and when to pull cash flow. This is where a CFO can help with strategic growth, by understanding this. Rob te Braake is Founder of Insight Matters, a financial consultancy that helps eCommerce businesses translate financial data into actionable insights in order to have clear directions to make your business thrive. In this conversation, Rob shares the process he uses to analyze a business’s metrics to improve profits. He calls it a Financial Game Plan. WHERE DO YOU WANT TO GO? What are your goals? It is crucial to know where do you want to take your business HOW WILL YOU GET THERE? We set the KPI's that will pave the way to the realization of your goals WHAT DATA DO YOU NEED What information do you need to track the metrics, and where do these come from WHERE ARE YOU ON THE WAY What your bookkeeper needs to change so you see where you are. no full 53 a137ec44-dfe0-47dc-abef-d9f142f16cb3 How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez Highlights: 

0:52 -  Instacart and its growing importance in the pandemic

8:46 -  Ownership and analysis of customer data

12:46 -  How to identify keywords, and opportunities, with Instacart paid search

16:16 -  How to get initial traction when a brand launches

24:10 -  How to prioritize when resources are limited

 

SpringHill Digital's website

]]> Wed, 14 Jul 2021 14:41:27 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-instacart-be-a-profitable-acquisition-channel-for-your-brand-with-naira-perez-T_eXHmBF Highlights: 

0:52 -  Instacart and its growing importance in the pandemic

8:46 -  Ownership and analysis of customer data

12:46 -  How to identify keywords, and opportunities, with Instacart paid search

16:16 -  How to get initial traction when a brand launches

24:10 -  How to prioritize when resources are limited

 

SpringHill Digital's website

]]> How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez Gen Furukawa 00:32:47 Naira Perez is Founder of SpringHill Digital, with over two decades of marketing experience. One channel she’s been focusing on to help brands grow: Instacart. I didn’t know that paid ads for Instacart was even a conceivable channel, but it has significant upside, if the strategy is executed properly. Naira comes from a background in direct response advertising, building brands on TV before digital was even a thing. In this conversation, we cover topics on how she helps her ecommerce clients scale, by understanding her audience, and using that knowledge to target and segment more effectively. Naira Perez is Founder of SpringHill Digital, with over two decades of marketing experience. One channel she’s been focusing on to help brands grow: Instacart. I didn’t know that paid ads for Instacart was even a conceivable channel, but it has significant upside, if the strategy is executed properly. Naira comes from a background in direct response advertising, building brands on TV before digital was even a thing. In this conversation, we cover topics on how she helps her ecommerce clients scale, by understanding her audience, and using that knowledge to target and segment more effectively. no full 52 08762d39-8817-4d91-bf4b-43535688e42a eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty HIGHLIGHTS: 

1:29 - Why segmentation is the key to a powerful email strategy

7:16 - On zero-party data vs. first-party data--and why you want both!

10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation

17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.

22:02 - How to effectively use automations of campaigns to drive email revenue

23:37 - How Omnisend differentiates from Klaviyo

29:01 - iOS 15 and the impact on email marketing


Ready to put these personalization strategies into practice? Get started for free today!

 

Sign Up For Omnisend  - Free 14 Day Trial

Prehook's Free 14 Day Trial 

Case Study: To'ak Chocolate

]]> Mon, 12 Jul 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/ecommerce-personalization-how-prehook-x-omnisends-integration-can-drive-revenue-loyalty-mAaqCwrR HIGHLIGHTS: 

1:29 - Why segmentation is the key to a powerful email strategy

7:16 - On zero-party data vs. first-party data--and why you want both!

10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation

17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.

22:02 - How to effectively use automations of campaigns to drive email revenue

23:37 - How Omnisend differentiates from Klaviyo

29:01 - iOS 15 and the impact on email marketing


Ready to put these personalization strategies into practice? Get started for free today!

 

Sign Up For Omnisend  - Free 14 Day Trial

Prehook's Free 14 Day Trial 

Case Study: To'ak Chocolate

]]> eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty Gen Furukawa 00:37:46 Consumers are frustrated when they receive a customer experience that is not personalized. And if their experience is personalized, they are more likely to purchase more often, and spend more. It’s no secret that personalization is critical for DTC brands. But in light of iOS 14.5, GDPR, and the death of third party cookies, it is harder to gather the customer data to create personalized experiences. That’s why we are thrilled to announce that the integration of Prehook and Omnisend is officially live! Here’s why this matters for you: - Get more customer data in a fun, engaging way - Accelerate lead growth -- capture emails and SMS with Prehook, and send directly to Omnisend - Create tighter segments, and dynamically personalize email, SMS and web notifications from Omnisend The Prehook and Omnisend integration are a big step towards personalizing, at scale! In this conversation, Sr. Partner Manager at Omnisend, Jon Knott shares strategies and insights on how merchants drive incremental revenue from Omnisend automations. For example, high end chocolatier To’ak Chocolate and their strategy to automate conversions in their automations. The integration of Prehook and Omnisend can unlock personalization, a memorable customer experience, and the increased conversions that come when unique customer data is unlocked and used in email & SMS marketing campaigns. Consumers are frustrated when they receive a customer experience that is not personalized. And if their experience is personalized, they are more likely to purchase more often, and spend more. It’s no secret that personalization is critical for DTC brands. But in light of iOS 14.5, GDPR, and the death of third party cookies, it is harder to gather the customer data to create personalized experiences. That’s why we are thrilled to announce that the integration of Prehook and Omnisend is officially live! Here’s why this matters for you: - Get more customer data in a fun, engaging way - Accelerate lead growth -- capture emails and SMS with Prehook, and send directly to Omnisend - Create tighter segments, and dynamically personalize email, SMS and web notifications from Omnisend The Prehook and Omnisend integration are a big step towards personalizing, at scale! In this conversation, Sr. Partner Manager at Omnisend, Jon Knott shares strategies and insights on how merchants drive incremental revenue from Omnisend automations. For example, high end chocolatier To’ak Chocolate and their strategy to automate conversions in their automations. The integration of Prehook and Omnisend can unlock personalization, a memorable customer experience, and the increased conversions that come when unique customer data is unlocked and used in email & SMS marketing campaigns. no full 51 28a54a65-5722-4c2b-ba17-08ce09ee6c96 How to Double the Performance of your Existing eCommerce Referral Program with Jay Gibb Wed, 7 Jul 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-double-the-performance-of-your-existing-ecommerce-referral-program-with-jay-gibb-3ZmSfnuM How to Double the Performance of your Existing eCommerce Referral Program with Jay Gibb Gen Furukawa 00:36:23 What’s a simple way to make more sales and reduce customer acquisition costs? A referral program. Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know. CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals. The mechanics of a referral system are critical to its success, which is where Jay’s expertise is so valuable. In this conversation, we cover the various elements of a referral program: • How to double the performance of your existing referral program • 3 sharing features that are essential for every e-commerce store • Positioning your sharing features on your e-commerce website Jay put together a free guide to help identify opportunities with your referral program: Download it for free here: https://www.cloudsponge.com/cartoverflow What’s a simple way to make more sales and reduce customer acquisition costs? A referral program. Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know. CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals. The mechanics of a referral system are critical to its success, which is where Jay’s expertise is so valuable. In this conversation, we cover the various elements of a referral program: • How to double the performance of your existing referral program • 3 sharing features that are essential for every e-commerce store • Positioning your sharing features on your e-commerce website Jay put together a free guide to help identify opportunities with your referral program: Download it for free here: https://www.cloudsponge.com/cartoverflow no full 50 e9b79a78-46f7-41d6-b92e-445957a4ccf1 The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley HIGHLIGHTS: 

4:30 - How Andy defines a great user experience.

11:21 -  The framework and requriements for running successful A/B testing

19:15 -  The impact of iOS 14.5 on eCommerce conversions

27:01 -  How to gather customer insights that can drive better marketing

 

Creatively Disruptive’s website

]]> Wed, 30 Jun 2021 14:45:40 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-process-driven-approach-to-building-a-dtc-conversion-machine-with-andy-seeley-zVYINzKa HIGHLIGHTS: 

4:30 - How Andy defines a great user experience.

11:21 -  The framework and requriements for running successful A/B testing

19:15 -  The impact of iOS 14.5 on eCommerce conversions

27:01 -  How to gather customer insights that can drive better marketing

 

Creatively Disruptive’s website

]]> The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley Gen Furukawa 00:38:58 The digital landscape is changing faster than ever—before we even have our understanding of iOS 14.5 and its impact on eCommerce marketing, we’re hit with iOS 15. But the foundations remain the same-and that is where Andy Seeley, CEO and Co-Founder of Creatively Disruptive has built his successful track record helping eCommerce brands with sustainable marketing strategies. In this conversation, Andy describes his holistic approaoch to creating a user experience that builds brand loyalty, trust, and ultimately conversions. We touch on user experience, Facebook marketing, and how to continually run a testing program that increases conversions. The digital landscape is changing faster than ever—before we even have our understanding of iOS 14.5 and its impact on eCommerce marketing, we’re hit with iOS 15. But the foundations remain the same-and that is where Andy Seeley, CEO and Co-Founder of Creatively Disruptive has built his successful track record helping eCommerce brands with sustainable marketing strategies. In this conversation, Andy describes his holistic approaoch to creating a user experience that builds brand loyalty, trust, and ultimately conversions. We touch on user experience, Facebook marketing, and how to continually run a testing program that increases conversions. no full 49 93c6f5f8-9b9f-47e6-86d4-e2cd2a3cceb3 How To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen Rasmussen HIGHLGHTS: 

 

1:07 - Why data is like meat (hint: it spoils very fast)

5:52 -  How historical data can be fine-tuned for your predictive model

13:50 -  The future of personalization and ecommerce shopping experiences

23:52 -  What Steen recommends for KPIs to track for ecommerce brands

31:10 -  How to balance short term gains with long-term user

 

LINKS: 
 

IIH Nordic

Steen on Linked In 

]]> Wed, 23 Jun 2021 14:55:16 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/with-steen-rasmussen-dFQEzRu7 HIGHLGHTS: 

 

1:07 - Why data is like meat (hint: it spoils very fast)

5:52 -  How historical data can be fine-tuned for your predictive model

13:50 -  The future of personalization and ecommerce shopping experiences

23:52 -  What Steen recommends for KPIs to track for ecommerce brands

31:10 -  How to balance short term gains with long-term user

 

LINKS: 
 

IIH Nordic

Steen on Linked In 

]]> How To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen Rasmussen Gen Furukawa 00:38:14 There are 4 parts to effective analytics, according to Steen Rasmussen: Data, Action, Analytics, and Reporting. But there is a misalignment -- today many make the mistake of not using data to pull actionable insights. Steen recommends 5 rules for approaching data analysis and strategy with the right mindset: - Understand the strategic goals of the company - Ask open-ended questions - Understand the timeframe: focus on short-term or long term results? - Think outside the dataset - Understand the Underlying KPIs Steen Rasmussen is co-Founder at IIH Nordic, a digital agency focused on driving results through data-driven analysis. He has worked for 20 years as a consultant, trainer and keynote speaker and have specialized in activating data through Machine Learning and cloud to support specific commercial business objectives, and is a Google Partner Academy Program Trainer, where he trains, strengthens and improves other Google Partners Agencies in Digital Marketing, Search Engine Marketing, Analytics and Sales. This is a conversation about how to understand and analyze data to “activate” it and make decisions that impact revenue growth. In an environment that is in constant flux for digital marketers, Steen offers a thoughtful framework to getting more from your data to actually drive growth. There are 4 parts to effective analytics, according to Steen Rasmussen: Data, Action, Analytics, and Reporting. But there is a misalignment -- today many make the mistake of not using data to pull actionable insights. Steen recommends 5 rules for approaching data analysis and strategy with the right mindset: - Understand the strategic goals of the company - Ask open-ended questions - Understand the timeframe: focus on short-term or long term results? - Think outside the dataset - Understand the Underlying KPIs Steen Rasmussen is co-Founder at IIH Nordic, a digital agency focused on driving results through data-driven analysis. He has worked for 20 years as a consultant, trainer and keynote speaker and have specialized in activating data through Machine Learning and cloud to support specific commercial business objectives, and is a Google Partner Academy Program Trainer, where he trains, strengthens and improves other Google Partners Agencies in Digital Marketing, Search Engine Marketing, Analytics and Sales. This is a conversation about how to understand and analyze data to “activate” it and make decisions that impact revenue growth. In an environment that is in constant flux for digital marketers, Steen offers a thoughtful framework to getting more from your data to actually drive growth. no full 48 abc2f32d-4d67-4f69-8a96-62c34b8810e2 Customers Over Clicks - How To Create Customer Value, with Will Laurenson Highlights: 

1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience.

12:41 - How Will uses fit finder quizzes to improve the cusotmer experience.

17:46 - Different Personalization tactics Will recommends

21:22-  To discount, or not?


 

Sites: 

Will on Twitter 

Customers Who Click 

]]> Fri, 18 Jun 2021 16:31:10 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/customers-over-clicks-how-to-create-customer-value-with-will-laurenson-OciFn_Cb Highlights: 

1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience.

12:41 - How Will uses fit finder quizzes to improve the cusotmer experience.

17:46 - Different Personalization tactics Will recommends

21:22-  To discount, or not?


 

Sites: 

Will on Twitter 

Customers Who Click 

]]> Customers Over Clicks - How To Create Customer Value, with Will Laurenson Gen Furukawa 00:28:50 Will Laurenson is not about vanity metrics — he’s about driving engagement with a brand, and converting shoppers into customers. A Customer Marketing consultant for ecommerce brands, Will is focused on improving conversion rate and lifetime value by focusing on the customer experience. Will shares his experience on how to understand what actually matters to customers, and create positioning and messaging that actually matters to them. Ultimately, it comes down to understanding the customer's needs -- who are they, what problems are they having, what does success look like to them? Will shares his process for how he works with fast-growing DTC brands to create better customer experiences that ultimately translate to higher average order values and more repeat purchases. Will Laurenson is not about vanity metrics — he’s about driving engagement with a brand, and converting shoppers into customers. A Customer Marketing consultant for ecommerce brands, Will is focused on improving conversion rate and lifetime value by focusing on the customer experience. Will shares his experience on how to understand what actually matters to customers, and create positioning and messaging that actually matters to them. Ultimately, it comes down to understanding the customer's needs -- who are they, what problems are they having, what does success look like to them? Will shares his process for how he works with fast-growing DTC brands to create better customer experiences that ultimately translate to higher average order values and more repeat purchases. no full 47 fdbd4588-e51f-4174-8bf9-f0890fa7d002 How Postscript Is Building The Future of SMS Marketing, with Corinne Watson Highlights: 

4:12 -  Why segmentation is the foundation for success with SMS

7:30 -  How to turn a one-way SMS campaign into a two-way conversation

10:33 -  SMS as a relationship-building channel vs revenue channel

13:03 -  What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS

16:10 -  effective strategies to grow an SMS list

18:38 -  What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)

20:32 -  Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly

25:04 -  How brands need to be re-educated on how to use SMS as a marketing channel

28:49 -  How Postscript sees, and builds, the future of SMS marketing

 

Links mentioned: 

Postscript's Website

Corinne on Twitter

Blume

Kinfield

]]> Wed, 16 Jun 2021 14:41:13 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-postscript-is-building-the-future-of-sms-marketing-with-corinne-watson-IhMT2INP Highlights: 

4:12 -  Why segmentation is the foundation for success with SMS

7:30 -  How to turn a one-way SMS campaign into a two-way conversation

10:33 -  SMS as a relationship-building channel vs revenue channel

13:03 -  What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS

16:10 -  effective strategies to grow an SMS list

18:38 -  What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)

20:32 -  Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly

25:04 -  How brands need to be re-educated on how to use SMS as a marketing channel

28:49 -  How Postscript sees, and builds, the future of SMS marketing

 

Links mentioned: 

Postscript's Website

Corinne on Twitter

Blume

Kinfield

]]> How Postscript Is Building The Future of SMS Marketing, with Corinne Watson Gen Furukawa 00:31:51 “SMS is like email. Except totally different”, is how Postscript sees SMS marketing. A channel with extremely high engagement, it is a channel that must be approached with a specific strategy in order to derive maximum impact. Corinne Watson, Senior Content Manager at Postscript, is an expert at how brands drive results from SMS. In this tactical conversation, we cover: how to get hyper-segmented to move a one-way campaign into a two-way conversation what the right balance between educational and conversion-focused messages is how ecommerce, SMS, and email will evolve over the next few years and how brands can prepare for the changes Corinne is a wealth of knoweldge, and we only scratch the surface of what SMS can do (she shares great examples from brands like Kinfield and Blume). “SMS is like email. Except totally different”, is how Postscript sees SMS marketing. A channel with extremely high engagement, it is a channel that must be approached with a specific strategy in order to derive maximum impact. Corinne Watson, Senior Content Manager at Postscript, is an expert at how brands drive results from SMS. In this tactical conversation, we cover: how to get hyper-segmented to move a one-way campaign into a two-way conversation what the right balance between educational and conversion-focused messages is how ecommerce, SMS, and email will evolve over the next few years and how brands can prepare for the changes Corinne is a wealth of knoweldge, and we only scratch the surface of what SMS can do (she shares great examples from brands like Kinfield and Blume). no full 46 9fe6d441-1341-49fd-9fa6-6906ea279f62 $1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy HIGHLIGHTS: 

2:10 - 7Days 30 Year History

9:16 -  How COVID Impacted 7Days strategy

13:03 -  How 7Days Turns a long shelf life into a competitive advantage and differentiator

21:34 -  The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart

26:34 -  how to track offline advertising efforts to online sales 

33:19 -  How 7Days predicts the number of repeat purchases they will receive

36:26 - How 7Days creates their marketing strategy & budget

 

Check out 7Days sweet-filled croissants online at the  7Days Website!

 

]]> Wed, 9 Jun 2021 15:59:04 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/1-billion-in-annual-sales-and-just-starting-direct-to-consumer-this-is-7days-strategy-_hi1NY39 HIGHLIGHTS: 

2:10 - 7Days 30 Year History

9:16 -  How COVID Impacted 7Days strategy

13:03 -  How 7Days Turns a long shelf life into a competitive advantage and differentiator

21:34 -  The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart

26:34 -  how to track offline advertising efforts to online sales 

33:19 -  How 7Days predicts the number of repeat purchases they will receive

36:26 - How 7Days creates their marketing strategy & budget

 

Check out 7Days sweet-filled croissants online at the  7Days Website!

 

]]> $1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy Gen Furukawa 00:51:03 Take a guess at what the number 1 pastry in the world is? If you live in North America, you may not have had croissants as your answer….but it is. And 7Days is the leading brand selling selling sweet-filled croissants, cake bars, and bagel chips. With 30 years in operation, 7Days sells over $1 Billion globally. $40 million in the US and Canada, about $2M of that from digital channels. But the growth in the US is fast, up 15x in just a few years. 7Days takes an omnichannel approach — selling in Walmart, Amazon, and grocers across the country. But now they are starting to focus on their direct to consumer channel, and finding ways to acquire customers directly. This is a special episode, as I had three of the Executive Team in on the conversation: CEO Jim Burns, Chief Growth Officer Vishal Gandhi, and Head of eCommerce, Chris Burns. The team shares how they allocate budget for their multi-channel approach. Positioning: how they have used their competitive advantage of longer shelf-life as a marketing, and operational, advantage. How the offline marketing efforts contribute to the digital marketing efforts. Take a guess at what the number 1 pastry in the world is? If you live in North America, you may not have had croissants as your answer….but it is. And 7Days is the leading brand selling selling sweet-filled croissants, cake bars, and bagel chips. With 30 years in operation, 7Days sells over $1 Billion globally. $40 million in the US and Canada, about $2M of that from digital channels. But the growth in the US is fast, up 15x in just a few years. 7Days takes an omnichannel approach — selling in Walmart, Amazon, and grocers across the country. But now they are starting to focus on their direct to consumer channel, and finding ways to acquire customers directly. This is a special episode, as I had three of the Executive Team in on the conversation: CEO Jim Burns, Chief Growth Officer Vishal Gandhi, and Head of eCommerce, Chris Burns. The team shares how they allocate budget for their multi-channel approach. Positioning: how they have used their competitive advantage of longer shelf-life as a marketing, and operational, advantage. How the offline marketing efforts contribute to the digital marketing efforts. no full 45 84b2140e-17e0-40f8-b8cd-070a42999e2d How Tina Cheng Is Making a Statement with Customized Jewelry Brand, Capsul Show Highlights: 

1:40 - How Capsul is innovating by creating customized jewelry

7:37 - How Capsul conveys the value and quality of jewelry to differentiate from other customized jewelry

10:44 -  How storytelling and emotion differentiates Capsul

13:37 - How Tina communicates with customers after a purchase

15:19 -  How Capsul leveraged a quiz to help guide shoppers to the right product

21:26 -  The breakdown of Capsul traffic and conversion

26:43 - The impact of iOS 14.5 changes on Facebook ads and conversions

28:38 - How Tina manages her global workforce

31:29 - On personalization and mass customization

 

Links Mentioned: 

]]> Wed, 2 Jun 2021 14:34:35 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-tina-cheng-is-making-a-statement-with-customized-jewelry-brand-capsul-t_XsYJWq Show Highlights: 

1:40 - How Capsul is innovating by creating customized jewelry

7:37 - How Capsul conveys the value and quality of jewelry to differentiate from other customized jewelry

10:44 -  How storytelling and emotion differentiates Capsul

13:37 - How Tina communicates with customers after a purchase

15:19 -  How Capsul leveraged a quiz to help guide shoppers to the right product

21:26 -  The breakdown of Capsul traffic and conversion

26:43 - The impact of iOS 14.5 changes on Facebook ads and conversions

28:38 - How Tina manages her global workforce

31:29 - On personalization and mass customization

 

Links Mentioned: 

]]> How Tina Cheng Is Making a Statement with Customized Jewelry Brand, Capsul Gen Furukawa 00:36:27 Tina Cheng founded Capsul Jewelry to make handcrafted customized jewelry at an accessible. Each order is designed, 3D printed and handcrafted, to capture life’s moments in timeless jewelry. Tina is taking on a jewelry industry: a $300 Billion dollar industry that has not evolved technologically in years, is highly fragmented, and largely dominated by males. Capsul is female-founded, specifically catering to women. In this conversation, Tina distills her extensive experience as a jewelry executive to reveal: - How she is building storytelling and emotions at the foundation of the brand - How she used a quiz to guide shoppers looking for gifts (to a 20% increase in Average Order Value) - How the iOS 14 changes have impacted their advertising striategies on Facebook and Instagram. Tina Cheng founded Capsul Jewelry to make handcrafted customized jewelry at an accessible. Each order is designed, 3D printed and handcrafted, to capture life’s moments in timeless jewelry. Tina is taking on a jewelry industry: a $300 Billion dollar industry that has not evolved technologically in years, is highly fragmented, and largely dominated by males. Capsul is female-founded, specifically catering to women. In this conversation, Tina distills her extensive experience as a jewelry executive to reveal: - How she is building storytelling and emotions at the foundation of the brand - How she used a quiz to guide shoppers looking for gifts (to a 20% increase in Average Order Value) - How the iOS 14 changes have impacted their advertising striategies on Facebook and Instagram. no full 44 ba37d97b-6bfc-4b78-84b0-7230d8d49c41 Behind-the-Scenes: On The Path to Building a 7 Figure Automotive Brand, with Connor Gross HIGHLIGHTS: 

3:08 - How Connor started Cardly in college…and sold the 7 figure brand

8:35 -  How Connor operates Respoke Collection to scale a bespoke art company

12:52 -  Why Connor loves his new business model with Respoke Collection

14:08 -  The benefits and economics of Print on Demand businesses

16:28 -  How Respoke Collection is growing with partnerships and press

18:36 -  How PR is the great equalizer for upstart brands -- and Connor's key source (HARO)

20:29 -  Why "Spin to Win" is a great opt in

22:37 -  How Connor builds out email automations that convert

26:50 -  The Abandoned Cart Series that Connor has found huge success with.

29:33 -  The post-purchase follow up series to drive cross sell revneue

31:50  The additional digital properties that Connor has purchased and how he plans to grow them

33:17 -  What defines the successful from unsuccessful ecommerce brands

 

Links: 

Respoke Collection

Connor's Blog

Connor on Twitter

]]> Wed, 26 May 2021 15:08:08 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/behind-the-scenes-behind-building-a-7-figure-automotive-brand-with-connor-gross-7hRC7sv_ HIGHLIGHTS: 

3:08 - How Connor started Cardly in college…and sold the 7 figure brand

8:35 -  How Connor operates Respoke Collection to scale a bespoke art company

12:52 -  Why Connor loves his new business model with Respoke Collection

14:08 -  The benefits and economics of Print on Demand businesses

16:28 -  How Respoke Collection is growing with partnerships and press

18:36 -  How PR is the great equalizer for upstart brands -- and Connor's key source (HARO)

20:29 -  Why "Spin to Win" is a great opt in

22:37 -  How Connor builds out email automations that convert

26:50 -  The Abandoned Cart Series that Connor has found huge success with.

29:33 -  The post-purchase follow up series to drive cross sell revneue

31:50  The additional digital properties that Connor has purchased and how he plans to grow them

33:17 -  What defines the successful from unsuccessful ecommerce brands

 

Links: 

Respoke Collection

Connor's Blog

Connor on Twitter

]]> Behind-the-Scenes: On The Path to Building a 7 Figure Automotive Brand, with Connor Gross Gen Furukawa 00:48:34 Connor Gross is co-founder of Respoke Collection, selling Custom Car Portraits. At 24, he’s already sold a 7 figure ecommerce brand, has bought several businesses, and hosts a podcast for ecommerce entrepreneurs in their 20s. Now he’s on the journey of building an even bigger brand with Respoke Collection. And what’s even more fun is that he is all about sharing the knowledge of what he’s learning and doing. This includes: - His rationale and strategy for getting press mentions, and how he uses HARO to do so. - The conversion rates behind every step of his funnel, from facebook ads, email, and on site conversion rate. - The step by step break down of his welcome series and abandoned cart emails. - How he segments his email list based on purchase history — and what the goal is with each segment Connor generously gets in the weeds and does not hold back in revealing how he is growing his portfolio of ecommerce and digital assets. Connor Gross is co-founder of Respoke Collection, selling Custom Car Portraits. At 24, he’s already sold a 7 figure ecommerce brand, has bought several businesses, and hosts a podcast for ecommerce entrepreneurs in their 20s. Now he’s on the journey of building an even bigger brand with Respoke Collection. And what’s even more fun is that he is all about sharing the knowledge of what he’s learning and doing. This includes: - His rationale and strategy for getting press mentions, and how he uses HARO to do so. - The conversion rates behind every step of his funnel, from facebook ads, email, and on site conversion rate. - The step by step break down of his welcome series and abandoned cart emails. - How he segments his email list based on purchase history — and what the goal is with each segment Connor generously gets in the weeds and does not hold back in revealing how he is growing his portfolio of ecommerce and digital assets. yes full 43 0bd17ad0-ef7a-480d-be77-06a465750a8a How Marea's Organically Growing To Impact the 800 Million Women Who Menstruate Daily, with Monica Grohne HIGHLIGHTS: 

  • 4:43 Marea's backstory and how the PMS Elixir came to fruition.
  • 9:08 - Marea's growth channels -- organic and owned media
  • 11:36 -  The one ingredient that Monica credits for TikTok success
  • 13:38 -  How community helps Marea educate customers (and why they switched from Facebook Groups)
  • 17:46 - How Marea educates women about a problem that is common yet not well understood
  • 20:50 -  How a sample pack is the best way to build trust and long term customer value
  • 22:25 - How Marea leverages video to build personal relationships, at scale.
  • 23:55 - Marea's post-purchase experience to create successful customers from the start

 

Links Mentioned: 

]]> Wed, 19 May 2021 16:03:39 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-mareas-organically-growing-to-impact-the-800-million-women-who-menstruate-daily-with-monica-grohne-jJplOr96 HIGHLIGHTS: 

  • 4:43 Marea's backstory and how the PMS Elixir came to fruition.
  • 9:08 - Marea's growth channels -- organic and owned media
  • 11:36 -  The one ingredient that Monica credits for TikTok success
  • 13:38 -  How community helps Marea educate customers (and why they switched from Facebook Groups)
  • 17:46 - How Marea educates women about a problem that is common yet not well understood
  • 20:50 -  How a sample pack is the best way to build trust and long term customer value
  • 22:25 - How Marea leverages video to build personal relationships, at scale.
  • 23:55 - Marea's post-purchase experience to create successful customers from the start

 

Links Mentioned: 

]]> How Marea's Organically Growing To Impact the 800 Million Women Who Menstruate Daily, with Monica Grohne Gen Furukawa 00:35:54 Monica Grohne is Founder of Marea, a wellness brand dedicated to solving the physical and emotional challenges of PMS symptoms. Marea is a science-backed multivitamin with 15 key vitamins and minerals to help ease the symptoms of menstruating women. 80% of women suffer from at least one PMS symptom every month, yet the solution did not exist….until Monica created her PMS elixir. But Marea is far more than the multivitamin that they sell: it offers education, community, and emotional support. In this conversation, Monica shares her experiences bootstrapping Marea and focusing on the fundamentals that allow her to grow organically: a solution to a problem that plagues many women. A product that customers love. A community that offers support and education. A few of the pillars that Monica credits for her success: - Personalization at scale: Monica onboards new users with a personalized video that she records for each individual for signing up. - High-tough onboarding process: the benefits of Marea require a commitment to consistent usage of the product every month. The onboarding process and engagement help drive adoption and customer success. - Education: both content for top-of-funnel organic traffic and for the community of paying customers, there is a wealth of education from medical advisors who share content and lead workshops. This also provides emotional support and connectedness that can’t be found elsewhere. This is a conversation about methodically honing in on the product and customer experience to drive organic growth. Combine that with a product that solves an intense pain point, Marea is posed to continue its fast rise with its product, community, education, and emotional support. Monica Grohne is Founder of Marea, a wellness brand dedicated to solving the physical and emotional challenges of PMS symptoms. Marea is a science-backed multivitamin with 15 key vitamins and minerals to help ease the symptoms of menstruating women. 80% of women suffer from at least one PMS symptom every month, yet the solution did not exist….until Monica created her PMS elixir. But Marea is far more than the multivitamin that they sell: it offers education, community, and emotional support. In this conversation, Monica shares her experiences bootstrapping Marea and focusing on the fundamentals that allow her to grow organically: a solution to a problem that plagues many women. A product that customers love. A community that offers support and education. A few of the pillars that Monica credits for her success: - Personalization at scale: Monica onboards new users with a personalized video that she records for each individual for signing up. - High-tough onboarding process: the benefits of Marea require a commitment to consistent usage of the product every month. The onboarding process and engagement help drive adoption and customer success. - Education: both content for top-of-funnel organic traffic and for the community of paying customers, there is a wealth of education from medical advisors who share content and lead workshops. This also provides emotional support and connectedness that can’t be found elsewhere. This is a conversation about methodically honing in on the product and customer experience to drive organic growth. Combine that with a product that solves an intense pain point, Marea is posed to continue its fast rise with its product, community, education, and emotional support. no full 42 286abbd3-79a8-44a0-8ca3-07557c3588b5 COVID Impacted Sales by 50%, This is How Neal Doyle & TetherTies Are Using It As An Opportunity HIGHLIGHTS: 

2:41 - How Neal came up with the idea for TetherTies

4:32 - How Neal manages TetherTies while working a full time job

10:52 - How Neal uses Facebook Ads to identify new opportunities

13:34 - How Neal is pivoting his approach to selling to offices in a work-from-home pandemic environment

16:38 - How TetherTies converts visitors once they land on the website

21:05 - How accessibility by phone and chat enhance customer experience.

24:40 - How TetherTies is bouncing back from a 50% hit to sales due to the pandemic.

27:21 - Takeaways from customer research and interviews

 

Sites Mentioned: 

TetherTies Website

Neal on Twitter

 

 

 

]]> Wed, 12 May 2021 15:28:10 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/covid-impacted-sales-by-50-this-is-how-neal-doyle-tetherties-are-using-it-as-an-opportunity-y8a_q5OP HIGHLIGHTS: 

2:41 - How Neal came up with the idea for TetherTies

4:32 - How Neal manages TetherTies while working a full time job

10:52 - How Neal uses Facebook Ads to identify new opportunities

13:34 - How Neal is pivoting his approach to selling to offices in a work-from-home pandemic environment

16:38 - How TetherTies converts visitors once they land on the website

21:05 - How accessibility by phone and chat enhance customer experience.

24:40 - How TetherTies is bouncing back from a 50% hit to sales due to the pandemic.

27:21 - Takeaways from customer research and interviews

 

Sites Mentioned: 

TetherTies Website

Neal on Twitter

 

 

 

]]> COVID Impacted Sales by 50%, This is How Neal Doyle & TetherTies Are Using It As An Opportunity Gen Furukawa 00:29:13 Neal Doyle is 8 years into his ecommerce journey -- he is co-founder of TetherTies, a security device to protect expensive IT equipment like adapters, cables and devices. He’s sold hundreds of thousands of these, with a customer roster that includes Apple, Google, Airbnb and more. 100% year over year growth. All while working a full time job, and doing this on nights and weekends. Oh, and he started out by making all of the products himself. But with the pandemic, and people no longer working from an office, the demand for TetherTies was impacted. Sales were down 50%, and they were forced to scale back to the basics: converting the website traffic that they had. Improve marketing materials. Invest in email marketing and the product itself. This is an investment in the future, so that when things do bounce back, TetherTies is set up for success. Neal Doyle is 8 years into his ecommerce journey -- he is co-founder of TetherTies, a security device to protect expensive IT equipment like adapters, cables and devices. He’s sold hundreds of thousands of these, with a customer roster that includes Apple, Google, Airbnb and more. 100% year over year growth. All while working a full time job, and doing this on nights and weekends. Oh, and he started out by making all of the products himself. But with the pandemic, and people no longer working from an office, the demand for TetherTies was impacted. Sales were down 50%, and they were forced to scale back to the basics: converting the website traffic that they had. Improve marketing materials. Invest in email marketing and the product itself. This is an investment in the future, so that when things do bounce back, TetherTies is set up for success. no full 41 4fdde603-838c-4a8e-a1c5-cf909add06dd How A Pivot To 1-on-1 Calls with Customers has Unlocked Growth, with Farrukh Lalani Daria Day's website: https://dariaday.com/ 

 

HIGHLIGHTS: 

2:37 - How Daria Day was founded to sell jewelry from Northern Pakistan

13:06 -  The importance of storytelling, and how Farrukh makes consumers care about the product and artisans

17:18 - How Farrukh got initial momentum with in-person sales

26:04 -  How Farrukh converts her abandoned carts so effectively

30:21 - Why Farrukh is happy to spend so much time with one on one calls with customers

 

]]> Thu, 6 May 2021 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-1-on-1-calls-with-customers-has-unlocked-growth-with-farrukh-lalani-NfvqC57X Daria Day's website: https://dariaday.com/ 

 

HIGHLIGHTS: 

2:37 - How Daria Day was founded to sell jewelry from Northern Pakistan

13:06 -  The importance of storytelling, and how Farrukh makes consumers care about the product and artisans

17:18 - How Farrukh got initial momentum with in-person sales

26:04 -  How Farrukh converts her abandoned carts so effectively

30:21 - Why Farrukh is happy to spend so much time with one on one calls with customers

 

]]> How A Pivot To 1-on-1 Calls with Customers has Unlocked Growth, with Farrukh Lalani Gen Furukawa 00:39:51 Daria Day sells handcrafted ethical jewelry made in the mountains of Northern Pakistan. It embodies everything that makes ecommerce amazing: connecting artisans in remote mountains of Northern Pakistan with customers who want beautiful, ethical jewelry. Daria Day sells jewelry, but at its core it connects people. And tells the story of these people who create the jewelry. CEO and Founder Farrukh Lalani is masterful at telling the story of these artisans, and making consumers invested emotionally in the story. One way that Farrukh conveys the story so effectively is with dedicated 1-on-1 calls with customers. Right on the homepage, it is open to anyone who wants to learn about the brand. As a small team, this is a tremendous investment of time and energy. But it was a pivot in the pandemic, and the results have been tremendously impactful: - Learning directly from customers — helped identify gaps in their inventory, so that she can capture unmet customer demand - Greater understanding of customers - a natural extension of many in-depth conversations - Higher conversion rates - customers learn more about the brand and the artisans behind the jewelry, and convert at higher rates, with greater upsell conversion rates. Farrukh uses these calls, up to 40 minutes each, to learn about your customers and their pain points. It started as a way to entice potential customers to engage with the brand, and has turned into one of her most effective sales cahnnels. This is a tremendous story of building deep customer relationships in a unique yet accessible way. Daria Day sells handcrafted ethical jewelry made in the mountains of Northern Pakistan. It embodies everything that makes ecommerce amazing: connecting artisans in remote mountains of Northern Pakistan with customers who want beautiful, ethical jewelry. Daria Day sells jewelry, but at its core it connects people. And tells the story of these people who create the jewelry. CEO and Founder Farrukh Lalani is masterful at telling the story of these artisans, and making consumers invested emotionally in the story. One way that Farrukh conveys the story so effectively is with dedicated 1-on-1 calls with customers. Right on the homepage, it is open to anyone who wants to learn about the brand. As a small team, this is a tremendous investment of time and energy. But it was a pivot in the pandemic, and the results have been tremendously impactful: - Learning directly from customers — helped identify gaps in their inventory, so that she can capture unmet customer demand - Greater understanding of customers - a natural extension of many in-depth conversations - Higher conversion rates - customers learn more about the brand and the artisans behind the jewelry, and convert at higher rates, with greater upsell conversion rates. Farrukh uses these calls, up to 40 minutes each, to learn about your customers and their pain points. It started as a way to entice potential customers to engage with the brand, and has turned into one of her most effective sales cahnnels. This is a tremendous story of building deep customer relationships in a unique yet accessible way. no full 40 30662e3f-d8a2-4405-ba90-826bbfeed4c3 Frameworks to Learn Exactly Why Your Customers Buy, With Bob Moesta Links: 

 

Show Highlights: 

  • 2:20 -  The foundational premise of what Jobs To Be Done is all about -- why people hire a product to make progress in their life.
  • 6:29 - How to differentiate in a saturated market.
  • 11:42 - Questions to ask to understand what jobs your customers are looking to solve 
  • 13:46 - Why Friction In the buying process is actually a good thing
]]> Wed, 28 Apr 2021 14:19:48 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/frameworks-to-get-inside-your-customers-minds-to-understand-why-they-buy-with-bob-moesta-5W7mvm23 Links: 

 

Show Highlights: 

  • 2:20 -  The foundational premise of what Jobs To Be Done is all about -- why people hire a product to make progress in their life.
  • 6:29 - How to differentiate in a saturated market.
  • 11:42 - Questions to ask to understand what jobs your customers are looking to solve 
  • 13:46 - Why Friction In the buying process is actually a good thing
]]> Frameworks to Learn Exactly Why Your Customers Buy, With Bob Moesta Gen Furukawa 00:39:33 Bob is on a lifelong quest to discover what “value” is for a customer. And Bob breaks it down in a way that is almost universal in its formula: “Value is a combination of the context I'm in, the place that I'm starting in, and the place I want to go. And the trade-offs I'm willing to make in order to get there. They'll ultimately, it's that set of equation of variables that I'm trying to actually help understand.” And this is the Jobs To Be Done framework that Bob helped create, answering the most important question that we all seek to answer as marketers: “Why do people buy the products that they do?” If you can crack that code, you’ve made marketing a whole lot easier. Understand questions like: • What are their current struggles? • What does progress look like? • How do we help customers bridge the gap between the two? Nobody buys anything randomly. There are reasons driving every purchase decision. Bob’s frameworks and questions help peel back the layers to better understand what those causes are. This impacts product positioning, ad campaigns, marketing strategy, and ultimately the trajectory of business success. Bob is the President & CEO of The Re-Wired Group and serves as a Fellow at the Clayton Christensen Institute. As a visual thinker, teacher, and creator, Moesta has worked on and helped launch more than 3,500 new products, services, and businesses across nearly every industry. Bob is on a lifelong quest to discover what “value” is for a customer. And Bob breaks it down in a way that is almost universal in its formula: “Value is a combination of the context I'm in, the place that I'm starting in, and the place I want to go. And the trade-offs I'm willing to make in order to get there. They'll ultimately, it's that set of equation of variables that I'm trying to actually help understand.” And this is the Jobs To Be Done framework that Bob helped create, answering the most important question that we all seek to answer as marketers: “Why do people buy the products that they do?” If you can crack that code, you’ve made marketing a whole lot easier. Understand questions like: • What are their current struggles? • What does progress look like? • How do we help customers bridge the gap between the two? Nobody buys anything randomly. There are reasons driving every purchase decision. Bob’s frameworks and questions help peel back the layers to better understand what those causes are. This impacts product positioning, ad campaigns, marketing strategy, and ultimately the trajectory of business success. Bob is the President & CEO of The Re-Wired Group and serves as a Fellow at the Clayton Christensen Institute. As a visual thinker, teacher, and creator, Moesta has worked on and helped launch more than 3,500 new products, services, and businesses across nearly every industry. no full 39 e0bdb604-faed-4d6e-aa81-941fc7185d87 How Malicious Third-Party Code Costing May Be Impacting Your Profits and Customer Experience, with Kathleen Booth Highlights: 

  • 0:37 - What digital engagement security is and why it is important
  • 5:19 - How coupon extensions can impact your customer experience and profits.
  • 12:37 - How unauthorized coupons impact revenues and profits.
  • 21:44 - Why retailers need to control and organize the active coupons they offer.
  • 29:20 - How fraudulent affiliates can take advantage of coupon codes

 

Links Mentioned: 

]]> Wed, 14 Apr 2021 15:45:26 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-malicious-third-party-code-costing-may-be-impacting-your-profits-and-customer-experience-with-kathleen-booth-Gz2VvDsK Highlights: 

  • 0:37 - What digital engagement security is and why it is important
  • 5:19 - How coupon extensions can impact your customer experience and profits.
  • 12:37 - How unauthorized coupons impact revenues and profits.
  • 21:44 - Why retailers need to control and organize the active coupons they offer.
  • 29:20 - How fraudulent affiliates can take advantage of coupon codes

 

Links Mentioned: 

]]> How Malicious Third-Party Code Costing May Be Impacting Your Profits and Customer Experience, with Kathleen Booth Gen Furukawa 00:38:20 Hackers and digital security is something that every website owner fears. Data breaches have impacted the biggest brands in the world, like Adobe, Target, and eBay. But there’s something even more common that could be impacting your store today: malicious third party code. Browser extensions like Honey, Capital One Shopping, and others promise savings to anyone who uses it. These extensions aggregate and share unauthorized coupons that impact the customer experience, and your profits. In this discussion with Clean.io’s VP of Marketing, Kathleen Booth, we discuss what Digital Engagement Security is, and how it impacts eCommerce brands. This is an important discussion to offer ways to protect the user experience, and profits, that you work so hard to build up. You don’t want malicious or untrusted browser extensions to insert themselves in the relationship between you and your customers. Topics that we discuss: • An overview of engagement security -- what it is, and how it impacts brands • How you can prevent coupon extensions on your store • The magnitude of the problem, in terms of impact on profits and how pervasive it actually is Hackers and digital security is something that every website owner fears. Data breaches have impacted the biggest brands in the world, like Adobe, Target, and eBay. But there’s something even more common that could be impacting your store today: malicious third party code. Browser extensions like Honey, Capital One Shopping, and others promise savings to anyone who uses it. These extensions aggregate and share unauthorized coupons that impact the customer experience, and your profits. In this discussion with Clean.io’s VP of Marketing, Kathleen Booth, we discuss what Digital Engagement Security is, and how it impacts eCommerce brands. This is an important discussion to offer ways to protect the user experience, and profits, that you work so hard to build up. You don’t want malicious or untrusted browser extensions to insert themselves in the relationship between you and your customers. Topics that we discuss: • An overview of engagement security -- what it is, and how it impacts brands • How you can prevent coupon extensions on your store • The magnitude of the problem, in terms of impact on profits and how pervasive it actually is no full 38 5fd8ac8f-ac26-4116-b456-64914c2a732b Tales of Success and Challenges from DTC Veteran Raaja Nemani Raaja on Twitter: https://twitter.com/raajanemani 

 

MarketerHire: Hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.

Bucketfeet/Threadless

 

HIGHLIGHTS: 

2:40 - The launch of Bucketfeet

9:15 - The biggest takeaways from having great mentors

16:03 - On retail vs. Direct To Consumer, and how the metrics are measured differently

25:32 - The importance of hiring the right people, and the launch of MarketerHire

32:25 - Where companies go wrong in their marketing hires

40:34 - Where Raaja sees marketing opportunities today

]]> Wed, 7 Apr 2021 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/tales-of-success-and-challenges-from-dtc-veteran-raaja-nemani-y76eDtT2 Raaja on Twitter: https://twitter.com/raajanemani 

 

MarketerHire: Hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.

Bucketfeet/Threadless

 

HIGHLIGHTS: 

2:40 - The launch of Bucketfeet

9:15 - The biggest takeaways from having great mentors

16:03 - On retail vs. Direct To Consumer, and how the metrics are measured differently

25:32 - The importance of hiring the right people, and the launch of MarketerHire

32:25 - Where companies go wrong in their marketing hires

40:34 - Where Raaja sees marketing opportunities today

]]> Tales of Success and Challenges from DTC Veteran Raaja Nemani Gen Furukawa 00:44:33 I have admired the work of Raaja Nemani for a while. I had the good fortune of interning for him in 2011, right as he was launching Bucketfeet, an early DTC footwear brand. We were both the same age. I was in between years at business school, and had this opportunity to work right alongside he and co-founder Aaron Firestein. And I was literally right beside them — I’d take the bus every day to their home, in Ukranian Village in Chicago, which doubled as their office and inventory (all of the sneakers were stored in their 3rd floor attic). Since launching, Raaja helped grow Bucketfeet into an ecommerce pioneer, opening up retail outlets, raising tens of millions of dollars in venture capital, and eventually exiting to Threadless in 2017. Raaja has since gone on to co-found MarketerHire, a network of expert marketers on demand, with over 1000 customers within just a couple years. I have learned a ton from Raaja over the years — he is thoughtful, strategic, and has the experience to lend credence to his talk. The world of ecommerce marketing was very different in 2011 when Bucketfeet launched — paid social was in the nascent stages, much of the growth came from organic facebook posts and page likes. A few of the things that we cover in this conversation: Key To Success in eCommerce Focus. Avoid what other are doing—understand why you’re doing what you’re doing. and execute on that. Don’t shift your strategy based on what you’re seeing the competition do. every company is different, capitalized differently, and understand why you’re making the decisions that you are. The unsexy fundamentals - the importance of margin and unit economics. When you have solid margins, you are able to pour more into marketing and have more aggressive marekting campaigns. Surprisingly, a lot of companies don’t think about unit economics early on, which is a key to building a successful business. Brands in niches like watches, glasses, skincare, can have high margins. It is harder in footwear, where margins are less. On Retail & DTC eCommerce eCommerce is not fundamentally innovative. At the end of the day, it’s just another sales channel. In the same way that selling wholesale via Nordstrom or selling on Amazon is a sales channel. If you are going to be a big brand, I think you need to be everywhere. THat includes in-person retail. Your consumers are both online and in person. Some brands aim to generate profits on those in-person retail sales. But for some, especially if you’re based in like SoHo in New York, then you have to have a massive retail strategy. that store may not ever aim to be profitable, because the real estate and rent is too expensive. and those economics don’t work. These landmark properties obviously are trying to build a brand presence, which supports the rest of the business. For us, I’m glad that we did it. It was mixed results, and ultimately it was a lot of testing. just like you’d test Facebook as an acquisistion strategy, you’re testing retail as an acquisition strategy. So it’s why pop ups became so popular, because you could test it with a bit less financial risk with the short term leases that are month to month. so fur us, we thought about it fro a branding and marketing perspective. what’s interesting though is that the conversion rate was through the roof! so some of those stores were operating at close to break even, if not a bit profitable over those time periods, because we could sell a lot of shoes. and that’s one of the things that is hard with our brand, is that not everyone understands the product until they see it in person. The Importance of Consistency in Storytelling and Brand One of the big lessons that we learned was to create a simple value proposition. there should be no confusion of what the brnad is about. people should know exactly why they should care the second that they are on your site. It’s hard to be concise and clear—whether that’s writing, creative, messaging, or whatever. We started with a more complicated brand story, trying to stay true to how Aaron (my co-founder) and I first connected in the slums of Argentina. We wanted to be true to that story, but our message became overly complex and verbose. and people just didn’t understand the brand story. We evolved into a more simple story, but I advise other brands to focus on being clear and focused. I have admired the work of Raaja Nemani for a while. I had the good fortune of interning for him in 2011, right as he was launching Bucketfeet, an early DTC footwear brand. We were both the same age. I was in between years at business school, and had this opportunity to work right alongside he and co-founder Aaron Firestein. And I was literally right beside them — I’d take the bus every day to their home, in Ukranian Village in Chicago, which doubled as their office and inventory (all of the sneakers were stored in their 3rd floor attic). Since launching, Raaja helped grow Bucketfeet into an ecommerce pioneer, opening up retail outlets, raising tens of millions of dollars in venture capital, and eventually exiting to Threadless in 2017. Raaja has since gone on to co-found MarketerHire, a network of expert marketers on demand, with over 1000 customers within just a couple years. I have learned a ton from Raaja over the years — he is thoughtful, strategic, and has the experience to lend credence to his talk. The world of ecommerce marketing was very different in 2011 when Bucketfeet launched — paid social was in the nascent stages, much of the growth came from organic facebook posts and page likes. A few of the things that we cover in this conversation: Key To Success in eCommerce Focus. Avoid what other are doing—understand why you’re doing what you’re doing. and execute on that. Don’t shift your strategy based on what you’re seeing the competition do. every company is different, capitalized differently, and understand why you’re making the decisions that you are. The unsexy fundamentals - the importance of margin and unit economics. When you have solid margins, you are able to pour more into marketing and have more aggressive marekting campaigns. Surprisingly, a lot of companies don’t think about unit economics early on, which is a key to building a successful business. Brands in niches like watches, glasses, skincare, can have high margins. It is harder in footwear, where margins are less. On Retail & DTC eCommerce eCommerce is not fundamentally innovative. At the end of the day, it’s just another sales channel. In the same way that selling wholesale via Nordstrom or selling on Amazon is a sales channel. If you are going to be a big brand, I think you need to be everywhere. THat includes in-person retail. Your consumers are both online and in person. Some brands aim to generate profits on those in-person retail sales. But for some, especially if you’re based in like SoHo in New York, then you have to have a massive retail strategy. that store may not ever aim to be profitable, because the real estate and rent is too expensive. and those economics don’t work. These landmark properties obviously are trying to build a brand presence, which supports the rest of the business. For us, I’m glad that we did it. It was mixed results, and ultimately it was a lot of testing. just like you’d test Facebook as an acquisistion strategy, you’re testing retail as an acquisition strategy. So it’s why pop ups became so popular, because you could test it with a bit less financial risk with the short term leases that are month to month. so fur us, we thought about it fro a branding and marketing perspective. what’s interesting though is that the conversion rate was through the roof! so some of those stores were operating at close to break even, if not a bit profitable over those time periods, because we could sell a lot of shoes. and that’s one of the things that is hard with our brand, is that not everyone understands the product until they see it in person. The Importance of Consistency in Storytelling and Brand One of the big lessons that we learned was to create a simple value proposition. there should be no confusion of what the brnad is about. people should know exactly why they should care the second that they are on your site. It’s hard to be concise and clear—whether that’s writing, creative, messaging, or whatever. We started with a more complicated brand story, trying to stay true to how Aaron (my co-founder) and I first connected in the slums of Argentina. We wanted to be true to that story, but our message became overly complex and verbose. and people just didn’t understand the brand story. We evolved into a more simple story, but I advise other brands to focus on being clear and focused. no full 37 93af332f-f38c-4c39-a745-f5d2ebb75805 How To Communicate Visually and Trigger Conversions With Product Images, with Ian Bower Graphic Rhythm Designs

Recommended Tool for DIY Design: Glorify  (like Canva for ecommerce )

 

SHOW HIGHLIGHTS:

  • 3:00 - how to optimize product images 
  • 12:12 - how to capture a product image when you have a commodity product like a supplement 
  • 17:30 - why all you need is $40 to create great brand images
  • 23:22 - DIY image software (Glorify App)
  • 30:34 - How to capture the Voice of the Customer 
]]> Wed, 31 Mar 2021 15:15:48 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-communicate-visually-and-trigger-conversions-with-product-images-with-ian-bower-WDV1z0_F Graphic Rhythm Designs

Recommended Tool for DIY Design: Glorify  (like Canva for ecommerce )

 

SHOW HIGHLIGHTS:

  • 3:00 - how to optimize product images 
  • 12:12 - how to capture a product image when you have a commodity product like a supplement 
  • 17:30 - why all you need is $40 to create great brand images
  • 23:22 - DIY image software (Glorify App)
  • 30:34 - How to capture the Voice of the Customer 
]]> How To Communicate Visually and Trigger Conversions With Product Images, with Ian Bower Gen Furukawa 00:35:48 On average, a Facebook user spends 2.5 seconds on a piece of content, less for mobile users and less for younger consumers. No one reads. it’s just scrolling and skimming…. Which is why it is critical to have a visually captivating product images. Ian Bower, owner of design agency Graphic Rhythm, is an expert in visual communication for ecommerce brands. Ian shares his step-by-step process of how he extracts the most important and differentiating parts of a brand, and positions it to trigger the needs of customers and impact conversions. The first step involves understanding your customers’ journey: what do your customers love, hate, or have objections to? These are the biggest bottlenecks to moving a potential customer through to purchase. Ian shares some ideas to gather this feedback: one simple hack is to study Amazon reviews. Whether you look at your own product, or a direct competitor, you can see what language the customers use, what they love, and what needs improvement. Ian covers other topics on customer discovery, visual communication, and creating visuals that convert: The progression to walk customers through the purchase decision process in stages -- from bottom of the funnel. How to create a full portfolio of images with just one single high-quality image How to strike the right balance of product images and lifestyle images On average, a Facebook user spends 2.5 seconds on a piece of content, less for mobile users and less for younger consumers. No one reads. it’s just scrolling and skimming…. Which is why it is critical to have a visually captivating product images. Ian Bower, owner of design agency Graphic Rhythm, is an expert in visual communication for ecommerce brands. Ian shares his step-by-step process of how he extracts the most important and differentiating parts of a brand, and positions it to trigger the needs of customers and impact conversions. The first step involves understanding your customers’ journey: what do your customers love, hate, or have objections to? These are the biggest bottlenecks to moving a potential customer through to purchase. Ian shares some ideas to gather this feedback: one simple hack is to study Amazon reviews. Whether you look at your own product, or a direct competitor, you can see what language the customers use, what they love, and what needs improvement. Ian covers other topics on customer discovery, visual communication, and creating visuals that convert: The progression to walk customers through the purchase decision process in stages -- from bottom of the funnel. How to create a full portfolio of images with just one single high-quality image How to strike the right balance of product images and lifestyle images no full 36 3e854a62-f251-409d-bd1e-34130d439a0e How To Identify Actionable Insights from your eCommerce Data with Dan LeBlanc HIGHLIGHTS:

  • 0:50 - how Dan’s experience at Pro Flowers was the genesis of Daasity
  • 9:41 - acquisition, retention, and driving repeat purchases in a cost-effective manner
  • 12:15 - The 6 most important KPI and how your dashboard should look
  • 25:48 - Why 3:1 LTV to CAC ratio is what you should aim for
  • 38:45 - The importance of retention (in conjunction with acquisition)

 

Daasity's website

 

 

]]> Wed, 24 Mar 2021 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/dan-leblanc-9CiUt6tm HIGHLIGHTS:

  • 0:50 - how Dan’s experience at Pro Flowers was the genesis of Daasity
  • 9:41 - acquisition, retention, and driving repeat purchases in a cost-effective manner
  • 12:15 - The 6 most important KPI and how your dashboard should look
  • 25:48 - Why 3:1 LTV to CAC ratio is what you should aim for
  • 38:45 - The importance of retention (in conjunction with acquisition)

 

Daasity's website

 

 

]]> How To Identify Actionable Insights from your eCommerce Data with Dan LeBlanc Gen Furukawa 00:44:55 Data is only as good as the questions that it answers. And the actions that it drives. Dan LeBlanc, is Co-Founder and CEO of Daasity, an analytics tool for direct to consumer brands. Dan has the unique vantage point of working with the fastest growing brands, like MVMT and Kopari, to help pull actionable insights from their analytics. There are 6 metrics that he recommends every person at the company review every day: Traffic Conversion Rate # of Orders Revenue Average order value Cost Per Orfder or Return on Ad Spend This is the high level overview, that you can see in just a few minutes, to highlight anything that requires further investigation. Additional topics that we dive into: The ideal LTV: CAC ratio for ecommerce brands, and why you should aim for a 3:1 LTV to CAC ratio The one difference between successful and struggling companies: (hint: it’s a focus on retention vs. acquisition) How to plan for changing acquisition costs that result due to seasonality or demand Dan is a wealth of knowledge in terms of ecommerce analytics, and how to extract insights from your data. Data is only as good as the questions that it answers. And the actions that it drives. Dan LeBlanc, is Co-Founder and CEO of Daasity, an analytics tool for direct to consumer brands. Dan has the unique vantage point of working with the fastest growing brands, like MVMT and Kopari, to help pull actionable insights from their analytics. There are 6 metrics that he recommends every person at the company review every day: Traffic Conversion Rate # of Orders Revenue Average order value Cost Per Orfder or Return on Ad Spend This is the high level overview, that you can see in just a few minutes, to highlight anything that requires further investigation. Additional topics that we dive into: The ideal LTV: CAC ratio for ecommerce brands, and why you should aim for a 3:1 LTV to CAC ratio The one difference between successful and struggling companies: (hint: it’s a focus on retention vs. acquisition) How to plan for changing acquisition costs that result due to seasonality or demand Dan is a wealth of knowledge in terms of ecommerce analytics, and how to extract insights from your data. no full 35 97dfe133-7ad7-4a9a-b408-23dfdb216ca9 Why Conversational Marketing and SMS is High Leverage Growth - with Lisa Popovici Links: 

]]> Wed, 17 Mar 2021 13:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/why-conversational-marketing-and-sms-is-high-leverage-growth-with-lisa-popovici-hmCykqYi Links: 

]]> Why Conversational Marketing and SMS is High Leverage Growth - with Lisa Popovici Gen Furukawa 00:28:27 Lisa Popovici, Co-Founder and COO at Cartloop, a conversational text marketing platform that helps ecommerce brands drive extra revenue and abandoned cart revenue. Lisa is at the forefront of SMS marketing, and how ecommerce brands can leverage the channel to build customer relationships and drive revenue. And we get into some tactical ideas on how to get more from your SMS program. A few highlights: The recommended frequency (baseds on their data of thousands of messages) is eight messages per month, or two per week. Within that, revenue percent peaks around six messages per month, and opt out rates start increasing at 10 messages per month. Transactional SMS messages vs. Educational or Nurturing messages -- how your tone of voice, and goals, should change depending on the campaign type. How to find the ideal voice for your SMS messages: Text like a human -- no one wants to be blasted with promotional messages. She notes, “So include your tone of voice. Be casual, be friendly. This sounded like a human being and as always ask if there's anything else you can do to help. And just let them know you're a text away so they can reach out to you whenever they need. “ Make Your Call To Action Obvious - be clear about what the customer should do. Ensure that there is no chance for confusion. Complete the checkout. Add to cart. Purchase the product. SMS does not have the competition and saturation that your customer’s email inbox does, so now is an opportune time to initiate your SMS strategy! Lisa Popovici, Co-Founder and COO at Cartloop, a conversational text marketing platform that helps ecommerce brands drive extra revenue and abandoned cart revenue. Lisa is at the forefront of SMS marketing, and how ecommerce brands can leverage the channel to build customer relationships and drive revenue. And we get into some tactical ideas on how to get more from your SMS program. A few highlights: The recommended frequency (baseds on their data of thousands of messages) is eight messages per month, or two per week. Within that, revenue percent peaks around six messages per month, and opt out rates start increasing at 10 messages per month. Transactional SMS messages vs. Educational or Nurturing messages -- how your tone of voice, and goals, should change depending on the campaign type. How to find the ideal voice for your SMS messages: Text like a human -- no one wants to be blasted with promotional messages. She notes, “So include your tone of voice. Be casual, be friendly. This sounded like a human being and as always ask if there's anything else you can do to help. And just let them know you're a text away so they can reach out to you whenever they need. “ Make Your Call To Action Obvious - be clear about what the customer should do. Ensure that there is no chance for confusion. Complete the checkout. Add to cart. Purchase the product. SMS does not have the competition and saturation that your customer’s email inbox does, so now is an opportune time to initiate your SMS strategy! no full 34 65b3f8dd-1d5d-45cd-ac7a-3bcda86ffb83 The Technical Trifecta Your eCommerce Brand Needs: Speed, Security, Scalability - w/ Robert Rand Links Mentioned: 

]]> Wed, 3 Mar 2021 15:58:49 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-technical-trifecta-your-ecommerce-brand-needs-speed-security-scalability-w-robert-rand-Q__yxwX2 Links Mentioned: 

]]> The Technical Trifecta Your eCommerce Brand Needs: Speed, Security, Scalability - w/ Robert Rand Gen Furukawa 00:43:36 Website performance is not talked about enough with ecommerce marketers. Yet it has a large, measurable impact on conversion rates. Data shows that site speed has a direct correlation to conversion rate -- for example, Walmart has found that for every 1 second improvement in page load time, conversions increased by 2%. A few key elements of website performance are speed, security, and scalability. Robert Rand of Jetrails discusses how to audit, and improve your performance in this episode. 3 resources to identify problems and fix them: Google Search Console - evaluate site speed on device. Identify key pages, particularly product pages, and where there are impacts to speed and performance. GTmetrix - a great tool to identify site speed issues, and overall speed by different device. Identify which element on a page is creating any issues. Yottaa site performance - a third party service to audit performance for ecommerce brands. In this episode, Robert outlines some tactical steps to identify performance issues and fix them in a way that is accessible for non-technical folks. Website performance is not talked about enough with ecommerce marketers. Yet it has a large, measurable impact on conversion rates. Data shows that site speed has a direct correlation to conversion rate -- for example, Walmart has found that for every 1 second improvement in page load time, conversions increased by 2%. A few key elements of website performance are speed, security, and scalability. Robert Rand of Jetrails discusses how to audit, and improve your performance in this episode. 3 resources to identify problems and fix them: Google Search Console - evaluate site speed on device. Identify key pages, particularly product pages, and where there are impacts to speed and performance. GTmetrix - a great tool to identify site speed issues, and overall speed by different device. Identify which element on a page is creating any issues. Yottaa site performance - a third party service to audit performance for ecommerce brands. In this episode, Robert outlines some tactical steps to identify performance issues and fix them in a way that is accessible for non-technical folks. no full 33 7e83f39f-a430-46e2-8675-c02b09ff2bdc How to Optimize Conversion Rates with Powerful Storytelling - With Rishi Rawat Learn more about Rishi's work and prolific content on Conversion Rate Optimization at: https://www.frictionless-commerce.com/ 

]]> Wed, 24 Feb 2021 16:47:03 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-optimize-conversion-rates-with-powerful-storytelling-with-rishi-rawat-QPVjrGp0 Learn more about Rishi's work and prolific content on Conversion Rate Optimization at: https://www.frictionless-commerce.com/ 

]]> How to Optimize Conversion Rates with Powerful Storytelling - With Rishi Rawat Gen Furukawa 00:35:19 Humans gravitate towards stories. It’s how we communicate, learn, and remember. And for ecommerce brands, it’s one of the most important, yet underleveraged, tools. And with shoppers increasingly busy, and with shorter attention spans than ever (average time on site is less than 3 minutes), it is so important to hook a shopper and convince them to purchase. Rishi Rawat, founder of Frictionless Commerce, a conversion rate optimization agency believes that the ability to tell a powerful story is the key to ecommerce success. More specifically, two types of stories: The “Why We Exist” Story - the founder’s back story, how it started, and why it’s different. The “Why This Product Must Exist” Story - the story of the product itself, and why it is unique to solve the customer’s needs. In this discussion, Rishi goes into detail about: - How to capture the essence of a story, and lay it out in a captivating framework - How to balance visuals vs text in communicating a detailed yet powerful story - His process in helping his clients capture the essence of their story The ability to tell a powerful story is a powerful lever to attract and captivate an audience, this is a great primer on how to get started with it! Humans gravitate towards stories. It’s how we communicate, learn, and remember. And for ecommerce brands, it’s one of the most important, yet underleveraged, tools. And with shoppers increasingly busy, and with shorter attention spans than ever (average time on site is less than 3 minutes), it is so important to hook a shopper and convince them to purchase. Rishi Rawat, founder of Frictionless Commerce, a conversion rate optimization agency believes that the ability to tell a powerful story is the key to ecommerce success. More specifically, two types of stories: The “Why We Exist” Story - the founder’s back story, how it started, and why it’s different. The “Why This Product Must Exist” Story - the story of the product itself, and why it is unique to solve the customer’s needs. In this discussion, Rishi goes into detail about: - How to capture the essence of a story, and lay it out in a captivating framework - How to balance visuals vs text in communicating a detailed yet powerful story - His process in helping his clients capture the essence of their story The ability to tell a powerful story is a powerful lever to attract and captivate an audience, this is a great primer on how to get started with it! no full 32 e4d1c341-fa4d-4520-bddc-3163c430eceb Why Do The Best Skincare Brands All Use Quizzes? Some example quizzes: 

 

Common Thread Co's results from their Bambu Earth quiz

]]> Wed, 10 Feb 2021 15:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/why-do-the-best-skincare-brands-all-use-quizzes-r7Z7QOy2 Some example quizzes: 

 

Common Thread Co's results from their Bambu Earth quiz

]]> Why Do The Best Skincare Brands All Use Quizzes? Gen Furukawa 00:13:30 Why does it seem like every skincare brand has a quiz on their homepage? Traditionally, skincare and cosmetics brands relied on in-person retail sales. Well, then 2020 happened. And ecommerce became every more important. There are a few reasons why quizzes are invaluable to skincare brands: - Personalize The Customer Experience: - Reduce overwhelm - Find the right product - Ensure customer satisfaction A quiz can quickly surface key insights that create a better customer experience. This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing. Why does it seem like every skincare brand has a quiz on their homepage? Traditionally, skincare and cosmetics brands relied on in-person retail sales. Well, then 2020 happened. And ecommerce became every more important. There are a few reasons why quizzes are invaluable to skincare brands: - Personalize The Customer Experience: - Reduce overwhelm - Find the right product - Ensure customer satisfaction A quiz can quickly surface key insights that create a better customer experience. This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing. no full 31 3d2c14be-7d41-489c-a539-35135996b347 How Frugality, Scrappiness & Persistence Drove Success for Vitafive, with Nik Hall Links: 

 

Highlights: 

  • 0:25 -  How VitaFive was founded
  • 12:44 - The role of contractors on the Vitafive team
  • 16:34 - Nik's approach to transparency with pricing and coupons
  • 22:42 - How personalization drives retention.
  • 29:23 - How Nik segments their customer list
]]> Wed, 3 Feb 2021 16:38:02 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-frugality-scrappiness-persistence-drove-success-for-vitafive-with-nik-hall-VQUMshkV Links: 

 

Highlights: 

  • 0:25 -  How VitaFive was founded
  • 12:44 - The role of contractors on the Vitafive team
  • 16:34 - Nik's approach to transparency with pricing and coupons
  • 22:42 - How personalization drives retention.
  • 29:23 - How Nik segments their customer list
]]> How Frugality, Scrappiness & Persistence Drove Success for Vitafive, with Nik Hall Gen Furukawa 00:40:05 Nik Hall launched Vitafive with his friend and college roommate Garrett Adair when they were in college. And that’s when things were fun--creating the product, crafting the business plan, and seeing the success of DTC pioneers like Dollar Shave Club and imagining the same for themselves. The celebration and fun of starting a business sometimes comes too soon. Nik and the Vitafive team had to fight through with grit, persistence, and hard work to get to the omnichannel success that the brand has now achieved. Built a custom website for $250k, scrapped to launch with Shopify Paid themselves $7k in the first year, working 60 hour weeks Generating $3k in sales after the first 9 months--with 100 customers. Spent $10k on FB before getting sales The change came when they figured out their marketing funnel (starting with Facebook and Instagram), moved to Shopify, and established a recurring customer base. Nik shares his strategies with remarkable transparency in growing Vitafive into a multichannel leading brand in this interview! Nik Hall launched Vitafive with his friend and college roommate Garrett Adair when they were in college. And that’s when things were fun--creating the product, crafting the business plan, and seeing the success of DTC pioneers like Dollar Shave Club and imagining the same for themselves. The celebration and fun of starting a business sometimes comes too soon. Nik and the Vitafive team had to fight through with grit, persistence, and hard work to get to the omnichannel success that the brand has now achieved. Built a custom website for $250k, scrapped to launch with Shopify Paid themselves $7k in the first year, working 60 hour weeks Generating $3k in sales after the first 9 months--with 100 customers. Spent $10k on FB before getting sales The change came when they figured out their marketing funnel (starting with Facebook and Instagram), moved to Shopify, and established a recurring customer base. Nik shares his strategies with remarkable transparency in growing Vitafive into a multichannel leading brand in this interview! no full 30 a638e172-5aaa-4d93-b4c3-9fa8878831ca Retention Marketing for eCommerce: Loyalty Programs, Personalization, and Returns with Alex McEachern Links mentioned in the episode: 

 

Loop blog - https://loopreturns.com/blog/

The Exchange - https://podcasts.apple.com/us/podcast/the-exchange/id1536470143

Benchmark Report - https://loopreturns.com/the-ecommerce-returns-benchmark-report/

Spark Retention blog - 

https://www.sparkretention.com/blog

]]> Wed, 27 Jan 2021 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/retention-marketing-for-ecommerce-loyalty-programs-personalization-and-returns-with-alex-mceachern-blCXa9Sl Links mentioned in the episode: 

 

Loop blog - https://loopreturns.com/blog/

The Exchange - https://podcasts.apple.com/us/podcast/the-exchange/id1536470143

Benchmark Report - https://loopreturns.com/the-ecommerce-returns-benchmark-report/

Spark Retention blog - 

https://www.sparkretention.com/blog

]]> Retention Marketing for eCommerce: Loyalty Programs, Personalization, and Returns with Alex McEachern Gen Furukawa 00:35:40 One of the most important, yet under-leveraged strategies to grow ecommerce revenue is focusing on customer retention--how often customers order from you, and over what period of time. Of course, the more customers order, the higher the customer lifetime value. Alex McEachern is marketing manager at Loop Returns, and has spent years focusing on customer retention for ecommerce brands. In this conversation, we discuss: - How to drive retention through strategic emails and continued value - How to create, and measure the effectiveness of a loyalty program--and how it can drive incremental revenue - What the benchmark is for ecommerce returns (hint: roughly 1 in 5 purchases will result in a return) -- but how you can use this as marketing opportunity As the ecommerce landscape becomes more competitive (lower barriers to entry, global competition, and more options to purchase on marketplaces like Amazon), the importance of retaining existing customers will only magnify. Alex shares a lot of nuggets of wisdom on how to tactically approach retention marketing for ecommerce. One of the most important, yet under-leveraged strategies to grow ecommerce revenue is focusing on customer retention--how often customers order from you, and over what period of time. Of course, the more customers order, the higher the customer lifetime value. Alex McEachern is marketing manager at Loop Returns, and has spent years focusing on customer retention for ecommerce brands. In this conversation, we discuss: - How to drive retention through strategic emails and continued value - How to create, and measure the effectiveness of a loyalty program--and how it can drive incremental revenue - What the benchmark is for ecommerce returns (hint: roughly 1 in 5 purchases will result in a return) -- but how you can use this as marketing opportunity As the ecommerce landscape becomes more competitive (lower barriers to entry, global competition, and more options to purchase on marketplaces like Amazon), the importance of retaining existing customers will only magnify. Alex shares a lot of nuggets of wisdom on how to tactically approach retention marketing for ecommerce. no full 29 3573c895-7e2f-4c5e-88a7-02b47b8e4738 Growing Fast As a One-Man Company: Scaling and Creating a Category with Tim Sotoadeh Links: https://broyaliving.com/

Tim on Instagram: https://www.instagram.com/timso.co

]]> Wed, 20 Jan 2021 14:22:50 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/growing-fast-as-a-one-man-company-scaling-and-creating-a-category-with-tim-sotoadeh-qBDWzJwx Links: https://broyaliving.com/

Tim on Instagram: https://www.instagram.com/timso.co

]]> Growing Fast As a One-Man Company: Scaling and Creating a Category with Tim Sotoadeh Gen Furukawa 00:28:25 TIm Sotoadeh is a one-man army: doing everything in his business (with the help of some contractors), and growing and thriving through the turmoil of 2020. Even more impressive, TIm is at the forefront of a movement to create a new category: bone broth, which is now a $2.5 billion dollar niche. Tim is the Founder and CEO of Broya, a certified organic bone broth company based in Canada. Started in 2015, it started as a natural solution to the problem of having 100 pounds of cow bones and figuring out what to do with them. Fast forward to today, and Tim has built a fast-growing ecommerce business built on a strong mission: to support local farmers, help foster a thriving enviornment, and create a product that supports health and wellbeing. In this episode, he shares: - How he organizes his limited time and resources with outsourcing—and more importantly, what he chooses to outsource and what he keeps in house. - How he approaches competition, and how he stands out from the crowd through copywriting and positioning - What he’s learned building and scaling Facebook campaigns. TIm Sotoadeh is a one-man army: doing everything in his business (with the help of some contractors), and growing and thriving through the turmoil of 2020. Even more impressive, TIm is at the forefront of a movement to create a new category: bone broth, which is now a $2.5 billion dollar niche. Tim is the Founder and CEO of Broya, a certified organic bone broth company based in Canada. Started in 2015, it started as a natural solution to the problem of having 100 pounds of cow bones and figuring out what to do with them. Fast forward to today, and Tim has built a fast-growing ecommerce business built on a strong mission: to support local farmers, help foster a thriving enviornment, and create a product that supports health and wellbeing. In this episode, he shares: - How he organizes his limited time and resources with outsourcing—and more importantly, what he chooses to outsource and what he keeps in house. - How he approaches competition, and how he stands out from the crowd through copywriting and positioning - What he’s learned building and scaling Facebook campaigns. no full 28 124aa95f-d905-4649-b8d7-b010b6f6b0d7 How To Increase Customer Value Using RFM Segmentation with Juliana Jackson Wed, 13 Jan 2021 17:37:20 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-increase-customer-value-using-rfm-segmentation-with-juliana-jackson-oAz96hx5 How To Increase Customer Value Using RFM Segmentation with Juliana Jackson Gen Furukawa 00:41:14 Frameworks bring clarity and focus. And with the overwhelming deluge of customer data collected, a framework to segment your customer base is critical. That’s why RFM Segmentation is a powerful way to create cohorts of your existing customer base. The goal is to understand and predict how your customers will behave based on their purchase history. And the methodology is based on scoring your customers based on three factors: Recency: how recently they purchased from you Frequency: how many times they have purchased Monetary Value: how much revenue those orders brought. In today’s episode, Juliana Jackson, aka The CLV Lady, shares how to run RFM Segmentation. This enables: Greater engagement and relevancy due to tailored messaging and offers Smarter allocation of resources - not spending limited time and resources on low-value customers Improved lifetime value and customer loyalty as a result of more engaged customers responding to the messaging and offers. Frameworks bring clarity and focus. And with the overwhelming deluge of customer data collected, a framework to segment your customer base is critical. That’s why RFM Segmentation is a powerful way to create cohorts of your existing customer base. The goal is to understand and predict how your customers will behave based on their purchase history. And the methodology is based on scoring your customers based on three factors: Recency: how recently they purchased from you Frequency: how many times they have purchased Monetary Value: how much revenue those orders brought. In today’s episode, Juliana Jackson, aka The CLV Lady, shares how to run RFM Segmentation. This enables: Greater engagement and relevancy due to tailored messaging and offers Smarter allocation of resources - not spending limited time and resources on low-value customers Improved lifetime value and customer loyalty as a result of more engaged customers responding to the messaging and offers. no full 27 c2fd91d5-f2c4-4c6c-adb5-bfeb1fde2663 Zero-Party Data: Why It’s Never Been More Important (and Urgent) in 2021 Wed, 6 Jan 2021 14:18:34 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/zero-party-data-why-its-never-been-more-important-and-urgent-in-2021-WzyESnH7 Zero-Party Data: Why It’s Never Been More Important (and Urgent) in 2021 Gen Furukawa 00:15:19 Data privacy is a hot topic of debate right now—the battle between Facebook and Apple over user privacy, Google phasing out third party cookies, and ecommerce marketers ultimately left with less data to target potential customers. The impacts are enormous: harder to reach potential customers, less access to data for advertising campaigns, and ultimately higher acquisition costs. What are the options a marketer is left with? Zero-Party Data will become more important in 2021 and beyond for ecommerce marketers. In this episode, we cover what Zero Party Data is (hint: data that a customer willingly and proatively shares with a brand”, how it impacts marketing campaigns, and how you can create campaigns to gather Zero-Party Data. Data privacy is a hot topic of debate right now—the battle between Facebook and Apple over user privacy, Google phasing out third party cookies, and ecommerce marketers ultimately left with less data to target potential customers. The impacts are enormous: harder to reach potential customers, less access to data for advertising campaigns, and ultimately higher acquisition costs. What are the options a marketer is left with? Zero-Party Data will become more important in 2021 and beyond for ecommerce marketers. In this episode, we cover what Zero Party Data is (hint: data that a customer willingly and proatively shares with a brand”, how it impacts marketing campaigns, and how you can create campaigns to gather Zero-Party Data. no full 26 1a38b651-3ffd-4463-a24e-764a6405ef9e The “Us Vs. Them” Narrative & Frameworks to Drive Content Marketing Success w/Amanda Natividad of Growth Machine Links Mentioned: 

 

Highlights: 

  •  2:08 -How Amanda's career evolved from journalism to content marketing
  • 4:48 - How marketers might not be doing enough with their content
  • 9:39 - Amanda's two-pronged approach to content strategy, based on search intent
  • 14:15 - How Amanda identified content opportunities for Fitbit
  • 21:21 - How Amanda finds actionable content ideas with Clearscope
  • 25:28 - How Amanda leverages Ahrefs to find opportunities
  • 30:35 - The process to building a content strategy
  • 33:57 - The narrative framework that Amanda recommends to stand out: the "Us vs. Them" narrative
]]> Wed, 30 Dec 2020 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-us-vs-them-narrative-frameworks-to-content-marketing-success-with-amanda-natividad-of-growth-machine-Tis60WCd Links Mentioned: 

 

Highlights: 

  •  2:08 -How Amanda's career evolved from journalism to content marketing
  • 4:48 - How marketers might not be doing enough with their content
  • 9:39 - Amanda's two-pronged approach to content strategy, based on search intent
  • 14:15 - How Amanda identified content opportunities for Fitbit
  • 21:21 - How Amanda finds actionable content ideas with Clearscope
  • 25:28 - How Amanda leverages Ahrefs to find opportunities
  • 30:35 - The process to building a content strategy
  • 33:57 - The narrative framework that Amanda recommends to stand out: the "Us vs. Them" narrative
]]> The “Us Vs. Them” Narrative & Frameworks to Drive Content Marketing Success w/Amanda Natividad of Growth Machine Gen Furukawa 00:38:42 Amanda Natividad is a top 1% content marketer -- she is the Head of Marketing for Growth Machine, hosts the Growth Machine Marketing Podcast, and has done content marketing for Liftopia, Fitbit, NatureBox and more. At Growth Machine, she has built a well-oiled content marketing machine that produces several thousand high quality pieces of content every month. Several thousand every month! It is a rare and challenging feat to produce quality and quantity, consistently. But Amanda and her team have mastered the scale of high quality content production, and she discusses it in this conversation. Amanda shares the details of her strategic approach, as well as the tactical details of the tools that she uses to do so (like Clearscope and Ahrefs). A few actionable content marketing takeaways: How marketers are not getting enough from their content efforts How to approach content differently depending on the stage of customer journey A content framework to stand out from other content: create an “Us vs. Them” narrative Amanda Natividad is a top 1% content marketer -- she is the Head of Marketing for Growth Machine, hosts the Growth Machine Marketing Podcast, and has done content marketing for Liftopia, Fitbit, NatureBox and more. At Growth Machine, she has built a well-oiled content marketing machine that produces several thousand high quality pieces of content every month. Several thousand every month! It is a rare and challenging feat to produce quality and quantity, consistently. But Amanda and her team have mastered the scale of high quality content production, and she discusses it in this conversation. Amanda shares the details of her strategic approach, as well as the tactical details of the tools that she uses to do so (like Clearscope and Ahrefs). A few actionable content marketing takeaways: How marketers are not getting enough from their content efforts How to approach content differently depending on the stage of customer journey A content framework to stand out from other content: create an “Us vs. Them” narrative no full 25 fc1f40b9-23f6-49e7-991f-9ad9b8599d86 What Does 2021 Hold For ECommerce? Thoughts On Shopify's "Future Of ECommerce" Report Wed, 16 Dec 2020 15:39:31 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/what-does-2021-hold-for-ecommerce-thoughts-on-shopifys-future-of-ecommerce-report-mlzYj6TD What Does 2021 Hold For ECommerce? Thoughts On Shopify's "Future Of ECommerce" Report Gen Furukawa 00:21:33 If there’s one organization that knows what the future of ecommerce holds, it is Shopify. Even in a turbulent and unpredictable year like 2020, there are were undeniable trends that indicate what the future of ecommerce looks like. Shopify recently released a report, The Future Of Commerce in 2021, and it is great: An amazing, thorough, and insightful piece, lots of data, statistics, and actionable insights from Shopify. And a global perspective A rundown of Shopify’s Shopify Plus’ annual report on global ecommerce trends. This short episode is a quick review of what some trends may be in 2021. Here are the five trends that Shopify notes: 1. Ecommerce boom fuels record online competition 2. New consumer behaviors reshape future of retail 3. Fulfillment emerges as competitive differentiator 4. Brand building challenged by marketplace dominance 5. Retention becomes a top priority as acquisition costs spike In this short solo episode, I want to share my thoughts on some of these takeaways, because there is a ton of interesting meat in here. Listen in! Link to the Shopify "Future of ECommerce": https://www.shopify.com/enterprise/the-future-of-ecommerce If there’s one organization that knows what the future of ecommerce holds, it is Shopify. Even in a turbulent and unpredictable year like 2020, there are were undeniable trends that indicate what the future of ecommerce looks like. Shopify recently released a report, The Future Of Commerce in 2021, and it is great: An amazing, thorough, and insightful piece, lots of data, statistics, and actionable insights from Shopify. And a global perspective A rundown of Shopify’s Shopify Plus’ annual report on global ecommerce trends. This short episode is a quick review of what some trends may be in 2021. Here are the five trends that Shopify notes: 1. Ecommerce boom fuels record online competition 2. New consumer behaviors reshape future of retail 3. Fulfillment emerges as competitive differentiator 4. Brand building challenged by marketplace dominance 5. Retention becomes a top priority as acquisition costs spike In this short solo episode, I want to share my thoughts on some of these takeaways, because there is a ton of interesting meat in here. Listen in! Link to the Shopify "Future of ECommerce": https://www.shopify.com/enterprise/the-future-of-ecommerce no full 24 a0a65501-d157-4876-a34b-a4a118e01f2e The Growth Strategy behind $1200/mo to 7 figures in 6 Months - With Richie Mashiko HIGHLIGHTS: 


13:21 - Birdie’s approach to channel diversification and advertising spend

16:18 -  how Birdie uses video marketing to drive awareness

18:39 -  on importance of building out media distribution before the content actually exists

26:47 -  how Richie learned to systematize his marketing strategy from infomercial industry

33:26 - Richie goes deep on Facebook ad metrics and unit economics.
 

Links Mentioned: 

]]> Wed, 9 Dec 2020 17:35:59 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-growth-strategy-behind-1200-mo-to-nearly-7-figure-mo-in-6-months-with-richie-mashiko-_YLyxbfC HIGHLIGHTS: 


13:21 - Birdie’s approach to channel diversification and advertising spend

16:18 -  how Birdie uses video marketing to drive awareness

18:39 -  on importance of building out media distribution before the content actually exists

26:47 -  how Richie learned to systematize his marketing strategy from infomercial industry

33:26 - Richie goes deep on Facebook ad metrics and unit economics.
 

Links Mentioned: 

]]> The Growth Strategy behind $1200/mo to 7 figures in 6 Months - With Richie Mashiko Gen Furukawa 00:40:38 If you haven’t heard of She’s Birdie, please pay attention: it is a hugely important mission that impacts you and your loved ones. She’s Birdie envisions a world where women are safe. this is in light of a terrifying and sad statistic: 1 in 5 women in the US will be raped at some point in her life. - Center for Disease Control. Birdie is committed to creating a world where women’s safety is a given. and they accomplish this with a sleek personal safety alarm that fits in your pocket, hand, or bag and helps deter an attack with a loud siren. It is a small team, the two co-founders, Amy and Ali, and my guest today, Richie Mashiko. Richie heads growth, and has done a spectacular job growing the business. and in this conversation, we trace back the trajectory of the company’s growth, and how they achieved it. even just earlier this year, the business was at a very different place. In April of 2020, revenue was at $1200. initiali sales came from personal networks and friends and family. and that’s when Richie built a strategy to scale the business with paid ads. and the results are self-evident: starting with small budgets, he scaled it up: June - $171k July - $300 Sept - almost 7 figures in this conversation, Richie dives into: - how the marketing strategy (and balance between paid and organic) tie into the product strategy—as Birdie releases more products alongside their flagship Personal Alarm. - why Richie is building media distribution channels and audiences for from Day 1 - how Richie learned to systematize his marketing from the infomercial industry If you haven’t heard of She’s Birdie, please pay attention: it is a hugely important mission that impacts you and your loved ones. She’s Birdie envisions a world where women are safe. this is in light of a terrifying and sad statistic: 1 in 5 women in the US will be raped at some point in her life. - Center for Disease Control. Birdie is committed to creating a world where women’s safety is a given. and they accomplish this with a sleek personal safety alarm that fits in your pocket, hand, or bag and helps deter an attack with a loud siren. It is a small team, the two co-founders, Amy and Ali, and my guest today, Richie Mashiko. Richie heads growth, and has done a spectacular job growing the business. and in this conversation, we trace back the trajectory of the company’s growth, and how they achieved it. even just earlier this year, the business was at a very different place. In April of 2020, revenue was at $1200. initiali sales came from personal networks and friends and family. and that’s when Richie built a strategy to scale the business with paid ads. and the results are self-evident: starting with small budgets, he scaled it up: June - $171k July - $300 Sept - almost 7 figures in this conversation, Richie dives into: - how the marketing strategy (and balance between paid and organic) tie into the product strategy—as Birdie releases more products alongside their flagship Personal Alarm. - why Richie is building media distribution channels and audiences for from Day 1 - how Richie learned to systematize his marketing from the infomercial industry no full 23 6c5dafe6-7c97-4dee-95bc-1f4aecdc57e6 How To Create An ROI-Focused Influencer Marketing Strategy, with Cody Wittick Conversation Highlights: 

  • 3:24 -  how Cody got Lebron James to wear his ring.
  • 8:25 - How to continue momentum from a big influencer hit.
  • 20:52 - how to control the ROI of influencer rights -- hint: get ownership rights of the content to repurpose.
  • 24:45 - Why engagement matters more than audience size


Links Mentioned: 

]]> Wed, 25 Nov 2020 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-create-an-roi-focused-influencer-marketing-strategy-with-cody-wittick-64awv3YO Conversation Highlights: 

  • 3:24 -  how Cody got Lebron James to wear his ring.
  • 8:25 - How to continue momentum from a big influencer hit.
  • 20:52 - how to control the ROI of influencer rights -- hint: get ownership rights of the content to repurpose.
  • 24:45 - Why engagement matters more than audience size


Links Mentioned: 

]]> How To Create An ROI-Focused Influencer Marketing Strategy, with Cody Wittick Gen Furukawa 00:32:06 Influencer marketing a unique marketing channel, where strategy can dictate success or failure. And Cody Wittick, Co-Founder and Managing Partner at Kynship, knows influencer marketing inside and out. Enough to get his product on LeBron James (the very first part of our conversation). Cody is very data-driven on creating the influencer campaigns. however, the ROI is not necessarily something that can be quantified or realized in the short term. The foundation of a successful influencer program is built on being real: buid a relationship on giving first. “Build a relationship on giving, not asking,” Cody advises. Cody breaks down the high level strategy, as well as the nitty gritty tactical details of launching an influencer program: how to identify and evaluate potential partners (hint: it’s not about audience size, but instead about engagement) the best way to continue momentum after an initial flood of attention Cody’s take on how, and why, the brands like Gymshark and Peloton are succeeding with influencer marketing if you are not leveraging influencer marketing as a channel in your current marketing strategy, you need to listen to this now! Influencer marketing a unique marketing channel, where strategy can dictate success or failure. And Cody Wittick, Co-Founder and Managing Partner at Kynship, knows influencer marketing inside and out. Enough to get his product on LeBron James (the very first part of our conversation). Cody is very data-driven on creating the influencer campaigns. however, the ROI is not necessarily something that can be quantified or realized in the short term. The foundation of a successful influencer program is built on being real: buid a relationship on giving first. “Build a relationship on giving, not asking,” Cody advises. Cody breaks down the high level strategy, as well as the nitty gritty tactical details of launching an influencer program: how to identify and evaluate potential partners (hint: it’s not about audience size, but instead about engagement) the best way to continue momentum after an initial flood of attention Cody’s take on how, and why, the brands like Gymshark and Peloton are succeeding with influencer marketing if you are not leveraging influencer marketing as a channel in your current marketing strategy, you need to listen to this now! no full 22 08cc7815-5bac-40e9-9bf5-0785b2c9cff2 Why There Has Never Been A Better Opportunity Than Tik Tok, with Brandon Doyle of Wallaroo Media LINKS: 

 

Show Highlights: 

1:05 -  How Brandon started his eCommerce agency and shifted over time

4:25 - Brandon's ideal traffic breakdown by channel

7:45 - how marketing strategies differ based on AOV

13:15 - Where is there opportunity in eCommerce considering the COVID-19 pandemic?

19:19 - How to create a Tik Tok strategy

24:10 - Quality vs. quantity and content creation strategy

26:59 - Tik Tok - ad strategies

]]> Wed, 18 Nov 2020 21:50:23 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/why-there-has-never-been-a-better-opportunity-than-tik-tok-with-brandon-doyle-of-wallaroo-media-6Suzj8iD LINKS: 

 

Show Highlights: 

1:05 -  How Brandon started his eCommerce agency and shifted over time

4:25 - Brandon's ideal traffic breakdown by channel

7:45 - how marketing strategies differ based on AOV

13:15 - Where is there opportunity in eCommerce considering the COVID-19 pandemic?

19:19 - How to create a Tik Tok strategy

24:10 - Quality vs. quantity and content creation strategy

26:59 - Tik Tok - ad strategies

]]> Why There Has Never Been A Better Opportunity Than Tik Tok, with Brandon Doyle of Wallaroo Media Gen Furukawa 00:32:57 TIkTok is where the people are — over 1 billion users across 150 countries and downloaded over 175 in the US alone. But it’s not just eyeballs — Tik Tok users are engaged, and that engagement translates into sales for ecommerce brands. Brandon Doyle, CEO and Founder of Wallaroo Media, is deep in the Tik Tok game, creating organic and paid content to help ecommerce brands scale. But Brandon is adamant about the growth opportunities of new platforms like TikTok and Snapchat right now, where CPMs are far cheaper than Facebook and Instagram, and the Cost Per Acquisition even lower. If you’ve been toying with the idea of posting organic or paid ads on TikTok or Snap, then you’ll definitely want to hear how Brandon recommends testing the channel with simple content that DOES NOT require dancing or high production quality video. TIkTok is where the people are — over 1 billion users across 150 countries and downloaded over 175 in the US alone. But it’s not just eyeballs — Tik Tok users are engaged, and that engagement translates into sales for ecommerce brands. Brandon Doyle, CEO and Founder of Wallaroo Media, is deep in the Tik Tok game, creating organic and paid content to help ecommerce brands scale. But Brandon is adamant about the growth opportunities of new platforms like TikTok and Snapchat right now, where CPMs are far cheaper than Facebook and Instagram, and the Cost Per Acquisition even lower. If you’ve been toying with the idea of posting organic or paid ads on TikTok or Snap, then you’ll definitely want to hear how Brandon recommends testing the channel with simple content that DOES NOT require dancing or high production quality video. no full 21 7dde35e5-32ff-4d88-974f-466c8f26a0bb How Chase Dimond Generated 0 to 500k Subscribers in 10 months (and other email marketing wisdom) 1:41-  zero to 500,000 email subscribers in the course of 10 months.

12:55 -  What Chase looks for when auditing the marketing of new clients

20:48 -  How Chase segments his email list

26:57. - The approach to cleaning up an email list to maintain deliverability and engagement

31:43 -  how to leverage email to drive repeat purchases

37:29 - Why Chase loves Nuggs email marketing

]]> Wed, 11 Nov 2020 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-chase-dimond-generated-0-to-500k-subscribers-in-10-months-and-other-email-marketing-wisdom-dYPjlDyy 1:41-  zero to 500,000 email subscribers in the course of 10 months.

12:55 -  What Chase looks for when auditing the marketing of new clients

20:48 -  How Chase segments his email list

26:57. - The approach to cleaning up an email list to maintain deliverability and engagement

31:43 -  how to leverage email to drive repeat purchases

37:29 - Why Chase loves Nuggs email marketing

]]> How Chase Dimond Generated 0 to 500k Subscribers in 10 months (and other email marketing wisdom) Gen Furukawa 00:40:21 Chase Dimond is all about ecommerce email. A self-proclaimed Email Marketing Nerd, he’s Co-Founder Boundless Labs, a top of ecommerce email marketing agency. Chase gets to work with a broad variety of ecommerce brands. The efforts of his work have helped drive 10s of millions in email revenue. This is a converssation that goes deep in the weeds on: - email segmentation - post purchase sequences to increase LTV - how he went from zero to 500k email subscribers in 10 months Chase Dimond is all about ecommerce email. A self-proclaimed Email Marketing Nerd, he’s Co-Founder Boundless Labs, a top of ecommerce email marketing agency. Chase gets to work with a broad variety of ecommerce brands. The efforts of his work have helped drive 10s of millions in email revenue. This is a converssation that goes deep in the weeds on: - email segmentation - post purchase sequences to increase LTV - how he went from zero to 500k email subscribers in 10 months no full 20 790f97b7-a279-41e5-abf7-01b7a1b5d01f The Untapped Opportunities in SMS Marketing, with Arri Bagah of Conversmart LINKS MENTIONED: 

  • https://www.conversmart.com/
  • https://www.postscript.io/
  • https://www.attentivemobile.com/

HIGHLIGHTS: 

  • 9:59 - How To Personalize SMS Messages 
  • 13:01 - where users sign up at check out - 
  • 19:41 - the inherent advantage to SMS - be where people are spending their time
  • 24:35 - how to get started with SMS Marketing 
]]> Wed, 4 Nov 2020 14:00:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-untapped-opportunities-in-sms-marketing-with-arri-bagah-of-conversmart-1DrEyIUv LINKS MENTIONED: 

  • https://www.conversmart.com/
  • https://www.postscript.io/
  • https://www.attentivemobile.com/

HIGHLIGHTS: 

  • 9:59 - How To Personalize SMS Messages 
  • 13:01 - where users sign up at check out - 
  • 19:41 - the inherent advantage to SMS - be where people are spending their time
  • 24:35 - how to get started with SMS Marketing 
]]> The Untapped Opportunities in SMS Marketing, with Arri Bagah of Conversmart Gen Furukawa 00:28:45 SMS marketing may be the best way to communicate with your ecommerce customers. Unparalleled open rates, Click Through Rate, and conversion metrics. In this episode, Arri Bagah, Founder & CEO of Conversmart, shares the strategies that he uses to help his DTC clients generate seven figures in monthly revenue using conversational marketing. A few things that I learned: - How to Build Your SMS List - Strategy to build out SMS in conjunction with existing email marketing automations - The ideal tools and experiments to start SMS Marketing SMS marketing may be the best way to communicate with your ecommerce customers. Unparalleled open rates, Click Through Rate, and conversion metrics. In this episode, Arri Bagah, Founder & CEO of Conversmart, shares the strategies that he uses to help his DTC clients generate seven figures in monthly revenue using conversational marketing. A few things that I learned: - How to Build Your SMS List - Strategy to build out SMS in conjunction with existing email marketing automations - The ideal tools and experiments to start SMS Marketing no full 19 cc4b68f1-ec7e-4dc8-b58c-b40e4e3e8ec4 How The Product-Led Approach Of SaaS Can Benefit eCommerce Marketers, with Ramli John Links Mentioned: 

  • https://ramlijohn.com/
  • www.jilt.com
  • https://productled.com/
  • www.fresheducation.co

 

  • 4:29 -  The Email Strategies that sophisticated brands use.
  • 7:59 -  Offers that effectively drive discounts
  • 12:12 -  how product led growth ties in with ecommerce marketing
  • 19:11 -  Ramli's Growth Marketing framework for his new educational product
  • 24:10 -  Ramli shares his Welcome Series email onboarding
]]> Wed, 28 Oct 2020 13:15:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-the-product-led-approach-of-saas-can-benefit-ecommerce-marketers-with-ramli-john-DaqzGUpT Links Mentioned: 

  • https://ramlijohn.com/
  • www.jilt.com
  • https://productled.com/
  • www.fresheducation.co

 

  • 4:29 -  The Email Strategies that sophisticated brands use.
  • 7:59 -  Offers that effectively drive discounts
  • 12:12 -  how product led growth ties in with ecommerce marketing
  • 19:11 -  Ramli's Growth Marketing framework for his new educational product
  • 24:10 -  Ramli shares his Welcome Series email onboarding
]]> How The Product-Led Approach Of SaaS Can Benefit eCommerce Marketers, with Ramli John Gen Furukawa 00:30:39 Ramli John has a unique vantage point in the marketing world: he is a growth marketer at SkyVerge, which offers products for Woo Commerce stores, like email platform Jilt (which is similar to Klaviyo). He is also a Product-Lead for Product-Led Institute, which helps product-led software companies optimize their user onboarding experiences and convert more users into lifelong customers. And if that’s not enough, he gets in the weeds selling educational products with his wife, Joanna, at Fresh Education. Ramli shares his marketing insights on: 3 actionable takeaways: • where many ecommerce brands can get more from their email marketing programs • how product led growth and the saas approach to marketing can extend to physical products and ecommerce • how he is building his growth framework from the ground up at Fresh Education Ramli John has a unique vantage point in the marketing world: he is a growth marketer at SkyVerge, which offers products for Woo Commerce stores, like email platform Jilt (which is similar to Klaviyo). He is also a Product-Lead for Product-Led Institute, which helps product-led software companies optimize their user onboarding experiences and convert more users into lifelong customers. And if that’s not enough, he gets in the weeds selling educational products with his wife, Joanna, at Fresh Education. Ramli shares his marketing insights on: 3 actionable takeaways: • where many ecommerce brands can get more from their email marketing programs • how product led growth and the saas approach to marketing can extend to physical products and ecommerce • how he is building his growth framework from the ground up at Fresh Education no full 18 06a3dcf6-8127-4123-af9f-17104041c9c1 Why a Branded Post-Purchase Experience Is Important in E-Commerce The post-purchase experience is a frequently missed part of the customer journey in e-commerce. In this episode, Jeremy & Gen share some key tips to improve your store's post-purchase experience and boost customer lifetime value. They also discuss how Shopify merchants can use TrackBoost to improve your shipment tracking page to enhance your customer's experience with your brand.

If you enjoy today's episode, please remember to leave us a review on Apple Podcasts or your favorite podcast player!

]]> Mon, 26 Oct 2020 15:32:41 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/why-a-branded-post-purchase-experience-is-important-in-e-commerce-DtpPKguH The post-purchase experience is a frequently missed part of the customer journey in e-commerce. In this episode, Jeremy & Gen share some key tips to improve your store's post-purchase experience and boost customer lifetime value. They also discuss how Shopify merchants can use TrackBoost to improve your shipment tracking page to enhance your customer's experience with your brand.

If you enjoy today's episode, please remember to leave us a review on Apple Podcasts or your favorite podcast player!

]]> Why a Branded Post-Purchase Experience Is Important in E-Commerce Gen Furukawa 00:24:56 The post-purchase experience is a frequently missed part of the customer journey in e-commerce. In this episode, Jeremy & Gen share some key tips to improve your store's post-purchase experience and boost customer lifetime value. If you enjoy today's episode, please remember to leave us a review on Apple Podcasts or your favorite podcast player! The post-purchase experience is a frequently missed part of the customer journey in e-commerce. In this episode, Jeremy & Gen share some key tips to improve your store's post-purchase experience and boost customer lifetime value. If you enjoy today's episode, please remember to leave us a review on Apple Podcasts or your favorite podcast player! e-commerce, trackboost, shopify, marketing, ecommerce, shipping, branding no full 17 66e98533-9d2e-415a-bc6b-cb9c3fb0b47b How To Wow with Customer Experience & Trust when the FDA Regulates Your Marketing In this episode, Reggie shares:

  • How he transitioned from an IT consultant at Better Way Health into the CEO and business owner.
  • How he turned around the business that was suffering from a 75% drop in sales to setting record sales years
  • How Reggie differentiates based on customer experience and satisfaction (hint — they invest a lot into their phone support and sales team)
  • How Reggie is implementing the Entrepreneurial Operating System to continue growth beyond 2020

 

Show Highlights: 

1:34 How Reggie become CEO from an IT consulting role

5:02: The cause of the downturn to 25% of revenue from 2 years prior

16:55: The marketing challenge of beta glucan

18:41: How Reggie educates customers on how to get the most from beta glucan

28:34: Better Way Health's 2020 strategy

]]> Wed, 21 Oct 2020 13:15:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-wow-with-customer-experience-trust-when-the-fda-regulates-your-marketing-IIDC4A5H In this episode, Reggie shares:

  • How he transitioned from an IT consultant at Better Way Health into the CEO and business owner.
  • How he turned around the business that was suffering from a 75% drop in sales to setting record sales years
  • How Reggie differentiates based on customer experience and satisfaction (hint — they invest a lot into their phone support and sales team)
  • How Reggie is implementing the Entrepreneurial Operating System to continue growth beyond 2020

 

Show Highlights: 

1:34 How Reggie become CEO from an IT consulting role

5:02: The cause of the downturn to 25% of revenue from 2 years prior

16:55: The marketing challenge of beta glucan

18:41: How Reggie educates customers on how to get the most from beta glucan

28:34: Better Way Health's 2020 strategy

]]> How To Wow with Customer Experience & Trust when the FDA Regulates Your Marketing Gen Furukawa 00:36:11 Here’s a challenge for you: how do you market a product when you have the regulation of the FDA overseeing everything. Can’t talk about how the product will make you feel, how it can impact your day to day. Even customer reviews have to be monitored. This is the marketing challenge that Reggie Black and Better Way Health have. The brand sells supplements to support and maintain a healthy immune system. Reggie reveals how he has grown Better Way Health into a thriving business, with their flagship beta glucan product. Here’s a challenge for you: how do you market a product when you have the regulation of the FDA overseeing everything. Can’t talk about how the product will make you feel, how it can impact your day to day. Even customer reviews have to be monitored. This is the marketing challenge that Reggie Black and Better Way Health have. The brand sells supplements to support and maintain a healthy immune system. Reggie reveals how he has grown Better Way Health into a thriving business, with their flagship beta glucan product. no full 16 5f04cab6-1b06-48d7-a052-d5b0d882217f How Dulma Altan Helps Female Entrepreneurs Build Amazing Brands Highlights: 

6:31 -  how to stand out with authenticity - create belonging and community

8:07 -  Why the brand story is so critical to differentiation

13:27 - How to create a great community online

20: 49 - Why customer education is a big challenge in natural perfumes

24:27 -  3 Ideas for companies to start in the fragrance niche

 

LINKS

]]> Wed, 7 Oct 2020 13:30:00 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-dulma-altan-helps-female-entrepreneurs-build-amazing-brands-Hic0M8io Highlights: 

6:31 -  how to stand out with authenticity - create belonging and community

8:07 -  Why the brand story is so critical to differentiation

13:27 - How to create a great community online

20: 49 - Why customer education is a big challenge in natural perfumes

24:27 -  3 Ideas for companies to start in the fragrance niche

 

LINKS

]]> How Dulma Altan Helps Female Entrepreneurs Build Amazing Brands Gen Furukawa 00:35:41 Dulma Altan is the founder of Makelane, a platform for accelerating women-owned businesses. She’s also the founder of Potion, the world’s first clean fragrance retail store. Dulma has a unique birds-eye perspective in helping a wide array of ecommerce brands, in different niches and at different stages of growth. She shares her perspectives on how these brands can differentiate, which she distills down to three things: commerce (the product), community, and content. She shares her own experiences and lessons in building a great online community, and which brands do a great job of this today. And she highlights her own journey and challenges in launching her own ecommerce product, Potion. Dulma Altan is the founder of Makelane, a platform for accelerating women-owned businesses. She’s also the founder of Potion, the world’s first clean fragrance retail store. Dulma has a unique birds-eye perspective in helping a wide array of ecommerce brands, in different niches and at different stages of growth. She shares her perspectives on how these brands can differentiate, which she distills down to three things: commerce (the product), community, and content. She shares her own experiences and lessons in building a great online community, and which brands do a great job of this today. And she highlights her own journey and challenges in launching her own ecommerce product, Potion. no full 15 3db8401a-bfaa-4354-b13d-7049e7c8052f Why A Confused Shopper Leads To No Conversion - Our Experience Shopping For DTC Products  

  • 3:59 - The customer needs in purchasing a mattress
  • 5:53 - Anchoring as a pricing strategy
  • 12:07 - Why the Helix Sleep quiz is so effective in capturing leads and creating a user experience
  • 17:59 - Sunday’s For Dogs and their SEO strategy with comparison pages


Related Links Mentioned: 

  • Helix Sleep Quiz - https://helixsleep.com/
  • Sundays for Dogs - https://sundaysfordogs.com/
]]> Wed, 30 Sep 2020 14:56:10 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/why-a-confused-shopper-leads-to-no-conversion-our-experience-shopping-for-dtc-products-94w4Z9dt  

  • 3:59 - The customer needs in purchasing a mattress
  • 5:53 - Anchoring as a pricing strategy
  • 12:07 - Why the Helix Sleep quiz is so effective in capturing leads and creating a user experience
  • 17:59 - Sunday’s For Dogs and their SEO strategy with comparison pages


Related Links Mentioned: 

  • Helix Sleep Quiz - https://helixsleep.com/
  • Sundays for Dogs - https://sundaysfordogs.com/
]]> Why A Confused Shopper Leads To No Conversion - Our Experience Shopping For DTC Products Gen Furukawa 00:29:06 Jeremy wants to buy a mattress. He knows the brand (Purple), he’s comfortable with the prices, and he even tried the products in person (during the pandemic!). But he didn’t end up purchasing a mattress. Why? He was confused by the information overload—too many options, the features and pricing was not clear, and the differences between the different products (even within the same brand) were not clear. This week, we examine ecommerce marketing through the lease of a consumer. We discuss topics of pricing (and anchoring), product merchandising, comparison pages to competitors, and how quizzes can help improve clarity. This was a fun discussion that sheds a light on the consumer mindset in as we go through the customer journey. Jeremy wants to buy a mattress. He knows the brand (Purple), he’s comfortable with the prices, and he even tried the products in person (during the pandemic!). But he didn’t end up purchasing a mattress. Why? He was confused by the information overload—too many options, the features and pricing was not clear, and the differences between the different products (even within the same brand) were not clear. This week, we examine ecommerce marketing through the lease of a consumer. We discuss topics of pricing (and anchoring), product merchandising, comparison pages to competitors, and how quizzes can help improve clarity. This was a fun discussion that sheds a light on the consumer mindset in as we go through the customer journey. no full 14 fe4e89d6-9edc-4135-a34f-892ce4f1751c How To Stop Leaving Money on the Table - A DTC Email Marketing Convo w/Dylan Kelley Highlights: 

  • 1:27 - The macro trends that are driving ecommerce and bootstrapped companies
  • 6:35 – Why email is the most untapped opportunity for many DTC brands
  • 7:23 - The process for auditing and improving an email marketing program
  • 8:07 - The Three Pillars of Successful Email Marketing
  • 11:01 – Dylan’s approach to segmentation   
  • 17:32 – The Rule of 25
  • 21:46 – The Ideal Frequency of emails
  • 23:01 – how email and paid marketing work together
  • 24:49 – The Abandoned Cart Email strategy
  • 27:59 – list building strategies

 

Wavebreak  - an ecommerce email marketing agency for 7 figure brands.

The Wavebreak Podcast

]]> Wed, 23 Sep 2020 13:00:28 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-to-stop-leaving-money-on-the-table-a-dtc-email-marketing-convo-w-dylan-kelley-uYL2mFFb Highlights: 

  • 1:27 - The macro trends that are driving ecommerce and bootstrapped companies
  • 6:35 – Why email is the most untapped opportunity for many DTC brands
  • 7:23 - The process for auditing and improving an email marketing program
  • 8:07 - The Three Pillars of Successful Email Marketing
  • 11:01 – Dylan’s approach to segmentation   
  • 17:32 – The Rule of 25
  • 21:46 – The Ideal Frequency of emails
  • 23:01 – how email and paid marketing work together
  • 24:49 – The Abandoned Cart Email strategy
  • 27:59 – list building strategies

 

Wavebreak  - an ecommerce email marketing agency for 7 figure brands.

The Wavebreak Podcast

]]> How To Stop Leaving Money on the Table - A DTC Email Marketing Convo w/Dylan Kelley Gen Furukawa 00:34:12 Email marketing revenue can account for 25%-35% of an ecommerce brand’s revenue. Yet it still remains an untapped resources for many companies. Dylan Kelley is founder of Wavebreak, an agency that helps 8 figure ecommerce brands turn email marketing into a top revenue driver. The reason that brands leave money on the table? As Dylan sees it, it comes down to strategy: frequency, segmentation, creative, copywriting, abandoned cart. In this episode, we discuss the high level strategy in understanding the customer journey and what to look for in an initial audit, and get down into the nitty gritty details of actually sending out the campaign. This was an enjoyable episode where you’ll get your wheels turning on how to get more visitors into email leads, and email leads into customers and repeat customers. Email marketing revenue can account for 25%-35% of an ecommerce brand’s revenue. Yet it still remains an untapped resources for many companies. Dylan Kelley is founder of Wavebreak, an agency that helps 8 figure ecommerce brands turn email marketing into a top revenue driver. The reason that brands leave money on the table? As Dylan sees it, it comes down to strategy: frequency, segmentation, creative, copywriting, abandoned cart. In this episode, we discuss the high level strategy in understanding the customer journey and what to look for in an initial audit, and get down into the nitty gritty details of actually sending out the campaign. This was an enjoyable episode where you’ll get your wheels turning on how to get more visitors into email leads, and email leads into customers and repeat customers. no full 13 41988255-ff80-4d6c-a75b-e69b7bf03d90 The Unique Online & Offline Product That Drives DTC Customer Retention: Roman Gonzalez & Gardenio Roman Gonzalez is building Gardenio with the mission of empowering a generation of lifelong gardeners. 

And in the age of quarantine and social distancing, growing food, getting away from screens, and getting dirty in the garden is even more important. 

 Roman is co-founder and CEO of Gardenio, a direct-to-consumer garden club—they send you all you need to grow herbs, along with an app and community to help you grow. 

This is  a unique hybrid approach of building a tech-enabled community and support system to help gardeners succeed in growing the herbs and veggies that they order online. 

In this episode, Roman details his grassroots efforts to validate his business model, as well as: 

  • how he conveys authenticity in his brand messaging
  • how the community supports customer retention and recurring revenue
  • why Gardenio focuses on organic growth and has avoided paid channels

The passion for the Gardenio brand, and its mission, is palpable as Roman shares his story. 

]]> Wed, 16 Sep 2020 13:30:27 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/the-unique-online-offline-product-that-drives-dtc-customer-retention-roman-gonzalez-gardenio-1WG_I3zt Roman Gonzalez is building Gardenio with the mission of empowering a generation of lifelong gardeners. 

And in the age of quarantine and social distancing, growing food, getting away from screens, and getting dirty in the garden is even more important. 

 Roman is co-founder and CEO of Gardenio, a direct-to-consumer garden club—they send you all you need to grow herbs, along with an app and community to help you grow. 

This is  a unique hybrid approach of building a tech-enabled community and support system to help gardeners succeed in growing the herbs and veggies that they order online. 

In this episode, Roman details his grassroots efforts to validate his business model, as well as: 

  • how he conveys authenticity in his brand messaging
  • how the community supports customer retention and recurring revenue
  • why Gardenio focuses on organic growth and has avoided paid channels

The passion for the Gardenio brand, and its mission, is palpable as Roman shares his story. 

]]> The Unique Online & Offline Product That Drives DTC Customer Retention: Roman Gonzalez & Gardenio Gen Furukawa 00:30:57 no full 12 2c9a3664-f35b-4001-9615-fdca8022867b How Noah Norman Takes A Science-Based Approach In The Competitive Nootropics Niche: Plato HIGHLIGHTS: 

2:10 - How to find the right language and customer objections

6:37 - The Plato unit economics and how it works with paid marketing

8:45 - Customer retention strategies that Noah is using

12:33 - Marketing limitations for supplements companies

16:01 - Marketing advice for positioning for those starting in the supplements category

 

Links: 

www.goplato.com

Instagram - https://www.instagram.com/thinkplato/

]]> Wed, 9 Sep 2020 13:30:04 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-noah-norman-takes-a-science-based-approach-in-the-competitive-nootropics-niche-plato-YyWo1GFY HIGHLIGHTS: 

2:10 - How to find the right language and customer objections

6:37 - The Plato unit economics and how it works with paid marketing

8:45 - Customer retention strategies that Noah is using

12:33 - Marketing limitations for supplements companies

16:01 - Marketing advice for positioning for those starting in the supplements category

 

Links: 

www.goplato.com

Instagram - https://www.instagram.com/thinkplato/

]]> How Noah Norman Takes A Science-Based Approach In The Competitive Nootropics Niche: Plato Gen Furukawa 00:21:06 Noah Norman launched nootropics brand Plato earlier this year, and shares a lot about his marketing strategies, and the his marketing funnel. Supplements are traditionally a very competitive niche: there are lots of competitive alternatives, there is a steep learning curve and product education, and also limited marketing channels due to regulations on where you can advertise and what you can say. - What Noah would do differently if he were to start a supplements company today? - Where he is prioritizing his marketing efforts - What he does to improve the retention of his existing customers Noah Norman launched nootropics brand Plato earlier this year, and shares a lot about his marketing strategies, and the his marketing funnel. Supplements are traditionally a very competitive niche: there are lots of competitive alternatives, there is a steep learning curve and product education, and also limited marketing channels due to regulations on where you can advertise and what you can say. - What Noah would do differently if he were to start a supplements company today? - Where he is prioritizing his marketing efforts - What he does to improve the retention of his existing customers no full 11 0d2f6018-1fc1-4922-aba8-b490ef7408e1 How A Fit Finder Quiz Drives a 10x Conversion Rate for Nudea Episode Highlights: 

  • 6:57 - How Priya identified the impact of the Tape Measure
  • 12:55 - How Nudea used customer feedback to create the ideal quiz questions and structure
  • 14:26 - How the quiz informs the marketing strategy
  • 19:12 - How Nudea increases Lifetime Value
  • 21:05 - How Nudea builds an amazing customer experience
  • 29:24 - Why Nudea faces unique challenges with Facebook limitations

 

 

]]> Wed, 2 Sep 2020 13:45:15 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-a-fit-finder-quiz-drives-a-10x-conversion-rate-for-nudea-Tb8me1Sz Episode Highlights: 

  • 6:57 - How Priya identified the impact of the Tape Measure
  • 12:55 - How Nudea used customer feedback to create the ideal quiz questions and structure
  • 14:26 - How the quiz informs the marketing strategy
  • 19:12 - How Nudea increases Lifetime Value
  • 21:05 - How Nudea builds an amazing customer experience
  • 29:24 - Why Nudea faces unique challenges with Facebook limitations

 

 

]]> How A Fit Finder Quiz Drives a 10x Conversion Rate for Nudea Gen Furukawa 00:35:40 Marketers often juggle the tradeoffs between traffic volume and conversion rate. Sure, you can open the traffic floodgates with some paid ads, but traffic quality (and conversion rate) will plummet. But what if you knew that you had a funnel that converts at 10x the rate of “normal” traffic? You would optimize your whole marketing strategy around that, right? That’s exactly what Priya Downes, CEO of Nudea has done. In this episode, Priya shares her marketing strategy in helping customers find the perfect fitting items for her contemporary underwear brand. Shoppers who go through the “Fit Finder” funnel have higher conversion rates, higher Average Order Value, and more repeat purchases. Additional marketing insights Priya shares: - how she engages customers, ensures satisfaction, and reduces returns by selling a tape measure - how Nudea increases its Lifetime Value through targeted marketing campaigns - why Nudea has unique marketing challenges as an underwear brand (hint: Facebook’s strict guidelines don’t help) Marketers often juggle the tradeoffs between traffic volume and conversion rate. Sure, you can open the traffic floodgates with some paid ads, but traffic quality (and conversion rate) will plummet. But what if you knew that you had a funnel that converts at 10x the rate of “normal” traffic? You would optimize your whole marketing strategy around that, right? That’s exactly what Priya Downes, CEO of Nudea has done. In this episode, Priya shares her marketing strategy in helping customers find the perfect fitting items for her contemporary underwear brand. Shoppers who go through the “Fit Finder” funnel have higher conversion rates, higher Average Order Value, and more repeat purchases. Additional marketing insights Priya shares: - how she engages customers, ensures satisfaction, and reduces returns by selling a tape measure - how Nudea increases its Lifetime Value through targeted marketing campaigns - why Nudea has unique marketing challenges as an underwear brand (hint: Facebook’s strict guidelines don’t help) no full 10 a72292fa-66fb-43d0-8bfe-ddf80fc6a526 Overcoming Cancer to Create The Happiest Clothing Brand On Earth: The Story of Kristine & Brianna Tesauro
  • The Website: wwww.catchsomeair.com
  • On Instagram: https://www.instagram.com/CatchSomeAir/
     

    • HIGHLIGHTS: 

    3:03 - How Catch Some Air was born

    9:33 - How they built a powerful community behind the brand

    14:33 - the most important lessons learned through the experience

    18:09 - how they are transitioning to grow on ecommerce

    ]]>     Wed, 26 Aug 2020 13:45:09 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/overcoming-cancer-to-create-the-happiest-clothing-brand-on-earth-the-story-of-kristine-brianna-tesauro-qpotubcj
  • The Website: wwww.catchsomeair.com
  • On Instagram: https://www.instagram.com/CatchSomeAir/
     

    • HIGHLIGHTS: 

    3:03 - How Catch Some Air was born

    9:33 - How they built a powerful community behind the brand

    14:33 - the most important lessons learned through the experience

    18:09 - how they are transitioning to grow on ecommerce

    ]]>     Overcoming Cancer to Create The Happiest Clothing Brand On Earth: The Story of Kristine & Brianna Tesauro Gen Furukawa 00:24:13 Catch Some Air is the happiest clothing brand on earth. You may not expect that, considering how it all started. Kristine is diagnosed with leukemia. Brianna spends lots of time with her in the hospital. They decide to make and sell clothes that make them happy. And from there, the two have built an amazing company that not only makes inspiring and uplifting clothes, but they use profits to help other kids with cancer stay happy. It is an amazing story of inspiration and resilience, that is so important in the world right now. #catchsomeair Catch Some Air is the happiest clothing brand on earth. You may not expect that, considering how it all started. Kristine is diagnosed with leukemia. Brianna spends lots of time with her in the hospital. They decide to make and sell clothes that make them happy. And from there, the two have built an amazing company that not only makes inspiring and uplifting clothes, but they use profits to help other kids with cancer stay happy. It is an amazing story of inspiration and resilience, that is so important in the world right now. #catchsomeair no full 9     1d58e087-f3a9-4d70-81bc-1889fca28e5f Cashflow and Confidence: How Matt Lady Launched His DTC T-Shirts
    LINKS MENTIONED: 

    Civitas Website: https://shopcivitas.com/

    Use Discount code at checkout for Civitas tees: PODCAST15

    Connect with Matt on Twitter: https://twitter.com/mattladydigital

    Brands and marketing that Matt likes: 

     

    HIGHLIGHTS: 

    2:05 - How Matt overcame personal challenges and struggles to launch a niche Direct-To-Consumer clothing brand

    9:23 - How he built an audience from scratch and built hype for his pre-launch

    14:31 - How Matt strategically builds profitable paid ads campaigns

    19:58 - How Matt finds success using paid ads to increase repeat purchases and Lifetime Value

     

    ]]>     Wed, 19 Aug 2020 13:45:05 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/cashflow-and-confidence-how-matt-lady-launched-his-dtc-t-shirts-MID8QVtY
    LINKS MENTIONED: 

    Civitas Website: https://shopcivitas.com/

    Use Discount code at checkout for Civitas tees: PODCAST15

    Connect with Matt on Twitter: https://twitter.com/mattladydigital

    Brands and marketing that Matt likes: 

     

    HIGHLIGHTS: 

    2:05 - How Matt overcame personal challenges and struggles to launch a niche Direct-To-Consumer clothing brand

    9:23 - How he built an audience from scratch and built hype for his pre-launch

    14:31 - How Matt strategically builds profitable paid ads campaigns

    19:58 - How Matt finds success using paid ads to increase repeat purchases and Lifetime Value

     

    ]]>     Cashflow and Confidence: How Matt Lady Launched His DTC T-Shirts Gen Furukawa 00:25:36 In this episode, Matt Lady shares how he overcame personal struggles to launch Civitas (shirts for DTC marketers) An experienced Paid Social marketer, Matt identified a gap in the market, catering to the niche of direct-to-consumer marketers. He invested in great design, high quality product (forgoing the ease of a print-on-demand option) and bought 450 shirts in 8 styles. He has already started to sell through his stock and planning his next release. 9 months ago, he was in a different position, overcoming physical and mental challenge. Matt shares his journey to launch and grow Civitas in this episode of Cart Overflow. Check out his collection at www.shopcivitas.com (use code PODCAST15 for 15% off at checkout) In this episode, Matt Lady shares how he overcame personal struggles to launch Civitas (shirts for DTC marketers) An experienced Paid Social marketer, Matt identified a gap in the market, catering to the niche of direct-to-consumer marketers. He invested in great design, high quality product (forgoing the ease of a print-on-demand option) and bought 450 shirts in 8 styles. He has already started to sell through his stock and planning his next release. 9 months ago, he was in a different position, overcoming physical and mental challenge. Matt shares his journey to launch and grow Civitas in this episode of Cart Overflow. Check out his collection at www.shopcivitas.com (use code PODCAST15 for 15% off at checkout) no full 8     02647d75-1462-4e1f-8e46-e623f4a6a924 How to Build a Unique Brand: The Story of Gumball Poodle Gumball Poodle

     

    Highlights: 

    0:43: How Erica became an accidental entrepreneur

    5:28: Advice to get started and “make the leap” 

    11:34: The Benefits of creating unique products

    20:19: how to segment a diverse customer list

    22:14: How to Differentiate from deep-pocketed competitors

    25:42: The most important copywriting lesson learned from J. Walter Thompson (agency)

     

    ]]>     Wed, 12 Aug 2020 13:20:13 +0000 gen@prehook.com (Erica Easley) https://www.cartoverflow.com/episodes/how-bold-branding-can-build-a-defensible-brand-and-viral-product-the-story-of-gumball-poodle-nxZMZcHT Gumball Poodle

     

    Highlights: 

    0:43: How Erica became an accidental entrepreneur

    5:28: Advice to get started and “make the leap” 

    11:34: The Benefits of creating unique products

    20:19: how to segment a diverse customer list

    22:14: How to Differentiate from deep-pocketed competitors

    25:42: The most important copywriting lesson learned from J. Walter Thompson (agency)

     

    ]]>     How to Build a Unique Brand: The Story of Gumball Poodle Erica Easley 00:32:54 Erica Easley is the Founder and CEO of Gumball Poodle, maker of the original statement socks. These are socks that make a statement, with “designs as unique as the people who wear them”. Erica started the brand in 2008 out of solving her own need--she could not find a pair of Obama socks. Today, the brand has garnered viral national media attention and built a loyal following. How did Erica build the brand and a community around it? In this episode, Erica discusses: • How she differentiates from big sock brands like Stance and Bombas • The single copywriting lesson from her days as a copywriter at J Walter Thompson that allow her to have a distinctive brand voice. • What she recommends to get started Erica Easley is the Founder and CEO of Gumball Poodle, maker of the original statement socks. These are socks that make a statement, with “designs as unique as the people who wear them”. Erica started the brand in 2008 out of solving her own need--she could not find a pair of Obama socks. Today, the brand has garnered viral national media attention and built a loyal following. How did Erica build the brand and a community around it? In this episode, Erica discusses: • How she differentiates from big sock brands like Stance and Bombas • The single copywriting lesson from her days as a copywriter at J Walter Thompson that allow her to have a distinctive brand voice. • What she recommends to get started ecommerce footwear, gumball poodle, socks no full 7     89f6b6f2-82ce-4c84-8df9-df10386c9001 Why Content Marketing Has Never Been More Important For DTC Brands Mentions: 

     

    Episode Highlights:

    • 4:43 - how the best ecommerce brands are thriving in today’s increased competition
    • 8:25 - why you need a long term content strategy
    • 13:30 - 3 ways to use a blog as an ecommerce brand
    • 16:58 - How Everly found it’s core audience
    • 25:13 - When you want to gate your content
    • 34:07  - two ways to maximize your marketing efforts
    ]]>     Wed, 5 Aug 2020 13:30:04 +0000 gen@prehook.com (GetMatcha.com, Fynn Glover) https://www.cartoverflow.com/episodes/why-you-need-a-content-strategy-to-survive-today-eXEHoogm Mentions: 

     

    Episode Highlights:

    • 4:43 - how the best ecommerce brands are thriving in today’s increased competition
    • 8:25 - why you need a long term content strategy
    • 13:30 - 3 ways to use a blog as an ecommerce brand
    • 16:58 - How Everly found it’s core audience
    • 25:13 - When you want to gate your content
    • 34:07  - two ways to maximize your marketing efforts
    ]]>     Why Content Marketing Has Never Been More Important For DTC Brands GetMatcha.com, Fynn Glover 00:41:40 Fynn Glover's mission is to help eCommerce brands create amazing content. Glover believes that content has never been so important in the growth, and sustainability of a brand. Here's why: The advertising campaigns that were once very profitable are becoming more expensive. Acquisition costs are increasing. Competition is growing. The only way to differentiate, and create long-term defensibility, is with a content marketing strategy. Whether growing a list, nurturing leads, or driving repeat purchases, content has a critical role to play. In today's episode, Glover unpacks how you can create a content marketing strategy that drives growth. 3 important takeaways that you won't want to miss: 1. how the best DTC businesses are prevailing with content 2. 3 ways to leverage your blog as an ecommerce brand 3. how to segment based on engagement with content Fynn Glover's mission is to help eCommerce brands create amazing content. Glover believes that content has never been so important in the growth, and sustainability of a brand. Here's why: The advertising campaigns that were once very profitable are becoming more expensive. Acquisition costs are increasing. Competition is growing. The only way to differentiate, and create long-term defensibility, is with a content marketing strategy. Whether growing a list, nurturing leads, or driving repeat purchases, content has a critical role to play. In today's episode, Glover unpacks how you can create a content marketing strategy that drives growth. 3 important takeaways that you won't want to miss: 1. how the best DTC businesses are prevailing with content 2. 3 ways to leverage your blog as an ecommerce brand 3. how to segment based on engagement with content ecommerce marketing, content marketing no full 6     52d1e60b-40e1-4c70-84a9-f9a21beefc63 How Smart Inventory Management Can Accelerate Your Growth 3:33 - what is a Cash Conversion Cycle & Why It’s Important

    6:39 - what is a Negative Cash Conversion Cycle

    12:14 - How Accounts Receivable can impact your cash on hand

    16:33 - How to accurately calculate your inventory needed

    19:40 - How Inventory Management impacts Marketing

    22:47 - How to increase AOV with “Kitting” (ie bundling)

    27:46 - How to avoid stockouts

    ]]>     Fri, 31 Jul 2020 19:44:52 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/how-smart-inventory-management-can-accelerate-your-growth-jApx9Cgf 3:33 - what is a Cash Conversion Cycle & Why It’s Important

    6:39 - what is a Negative Cash Conversion Cycle

    12:14 - How Accounts Receivable can impact your cash on hand

    16:33 - How to accurately calculate your inventory needed

    19:40 - How Inventory Management impacts Marketing

    22:47 - How to increase AOV with “Kitting” (ie bundling)

    27:46 - How to avoid stockouts

    ]]>     How Smart Inventory Management Can Accelerate Your Growth Gen Furukawa 00:35:34 Today’s conversation was inspired by fascinating analysis by Jay Vasantharajah (@jayvasdigital): Gymshark, a bootstrapped ecommerce brand selling athletic clothing, as £53m in cash. The company is relatively young, founded in 2012. and even though it is a globally popular brand, that is a HUGE amount of cash, especially as ecommerce can be so capital intensive business. how do they do it? with smart financial management. They are able to turn inventory into cash incredibly fast. In fact, they have a *negative* cash conversion cycle, which means that their vendors are crediting Gymshark their inventory, so there is no cash outlay. Jay has broken this down in a fascinating analysis here: https://jayvas.com/the-power-of-having-a-negative-cash-conversion-cycle/ In the episode, we dig in to Jeremy’s expertise with inventory management, and his experience helping other ecommerce entrepreneurs manage inventory during his time at Forecast.ly. In an economic climate where cash-on-hand is so crucial, this is an episode that you will not want to miss! Today’s conversation was inspired by fascinating analysis by Jay Vasantharajah (@jayvasdigital): Gymshark, a bootstrapped ecommerce brand selling athletic clothing, as £53m in cash. The company is relatively young, founded in 2012. and even though it is a globally popular brand, that is a HUGE amount of cash, especially as ecommerce can be so capital intensive business. how do they do it? with smart financial management. They are able to turn inventory into cash incredibly fast. In fact, they have a *negative* cash conversion cycle, which means that their vendors are crediting Gymshark their inventory, so there is no cash outlay. Jay has broken this down in a fascinating analysis here: https://jayvas.com/the-power-of-having-a-negative-cash-conversion-cycle/ In the episode, we dig in to Jeremy’s expertise with inventory management, and his experience helping other ecommerce entrepreneurs manage inventory during his time at Forecast.ly. In an economic climate where cash-on-hand is so crucial, this is an episode that you will not want to miss! no full 5     b83bd645-1d71-4214-8cbf-1aee0e407bd6 SaaS Marketing Strategies That You Can Steal Today Show Highlights: 

     

    3:21 How to increase eCommerce LTV

    9:49 Product marketing and how it differs

    19:56: How to manage paid ads around your customers lifecycle — save money, increase ROI

    22:47: How eCommerce can leverage Product-Led Growth

    27:04: Content marketing to create differentiation

    ]]>     Mon, 27 Jul 2020 19:46:52 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/saas-vs-ecommerce-marketing-LnkQxtIN Show Highlights: 

     

    3:21 How to increase eCommerce LTV

    9:49 Product marketing and how it differs

    19:56: How to manage paid ads around your customers lifecycle — save money, increase ROI

    22:47: How eCommerce can leverage Product-Led Growth

    27:04: Content marketing to create differentiation

    ]]>     SaaS Marketing Strategies That You Can Steal Today Gen Furukawa 00:32:54 Software As A Service (ie SaaS) and eCommerce can have distinctly different buyer personas, and thus different marketing strategies. SaaS marketers commonly use strategies that are not often seen in the world of eCommerce marketers. These can be powerful marketing strategies, if applied to eCommerce brands: partnerships, affiliates, customer success and onboarding. Today, Jeremy and Gen will dive into the differences between SaaS and eCommerce marketers, and what you as an eCommerce marketer can take, borrow, and steal! Three things that you will learn: • How To “Onboard” an eCommerce customer • Communities for eCommerce brands • How to find collaborative Partnership opportunities If you are in need of differentiating your brand and finding new growth levers, then this episode will give you the strategies, and examples, to inspire your future growth! Software As A Service (ie SaaS) and eCommerce can have distinctly different buyer personas, and thus different marketing strategies. SaaS marketers commonly use strategies that are not often seen in the world of eCommerce marketers. These can be powerful marketing strategies, if applied to eCommerce brands: partnerships, affiliates, customer success and onboarding. Today, Jeremy and Gen will dive into the differences between SaaS and eCommerce marketers, and what you as an eCommerce marketer can take, borrow, and steal! Three things that you will learn: • How To “Onboard” an eCommerce customer • Communities for eCommerce brands • How to find collaborative Partnership opportunities If you are in need of differentiating your brand and finding new growth levers, then this episode will give you the strategies, and examples, to inspire your future growth! no full 4     08801399-87fd-4cc2-a991-af595abb9402 How To Get More Product Reviews, Starting Today Some highlights from the show:

    4:11 - How to leverage reviews and use them to your advantage

    8:48 - How to ask customers for reviews

    13:26 - How to test and optimize tactics to get more reviews

    19:32 - the benefits of one tactic that few brands use - the handwritten note

    22:06 - how to (ethically) incentivize more reviews

     

    Links:

    ]]>     Mon, 20 Jul 2020 16:20:33 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/get-more-reviews-for-your-ecommerce-site-4YZwXDOn Some highlights from the show:

    4:11 - How to leverage reviews and use them to your advantage

    8:48 - How to ask customers for reviews

    13:26 - How to test and optimize tactics to get more reviews

    19:32 - the benefits of one tactic that few brands use - the handwritten note

    22:06 - how to (ethically) incentivize more reviews

     

    Links:

    ]]>     How To Get More Product Reviews, Starting Today Gen Furukawa 00:29:36 You don’t need to be a master marketer to know that customer reviews will influence a purchase decision. In fact, you are probably part of the 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017) Customer reviews are highly important in establishing trust and credibility—two important things that help us decide whether to purchase or not. In this episode, we take a deep dive into user reviews and ecommerce, including: • What channels are most effective, and how to change your outreach based on channel. • Where to use product reviews most effectively in your marketing. • How you can automate your process for generating reviews Customers spend 31% more on businesses with excellent reviews, per Invespcro.com. If you do not have a focused strategy on gathering more customer reviews, you are literally leaving money on the table! You don’t need to be a master marketer to know that customer reviews will influence a purchase decision. In fact, you are probably part of the 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017) Customer reviews are highly important in establishing trust and credibility—two important things that help us decide whether to purchase or not. In this episode, we take a deep dive into user reviews and ecommerce, including: • What channels are most effective, and how to change your outreach based on channel. • Where to use product reviews most effectively in your marketing. • How you can automate your process for generating reviews Customers spend 31% more on businesses with excellent reviews, per Invespcro.com. If you do not have a focused strategy on gathering more customer reviews, you are literally leaving money on the table! no full 3     15255e7d-9352-4968-9dd4-330398ff4dec Your First Marketing Hire: What Skill Do You Hire For? In the earliest stages of your e-commerce growth, what skill will move the needle the most?

    Is it a data-driven paid ads expert? With paid advertising as such a critical channel for e-comm brands, this could make sense...

    Or a content marketer? When you need to educate your audience and build trust, this is a logical choice.

    Copywriter? Someone with a knack to build a brand and drive direct response?

    Tune in to see how Jeremy and Gen discuss the mindset when just starting to build your marketing machine.

    You can also check us out at CartOverflow.com.

    ]]>     Mon, 13 Jul 2020 15:44:45 +0000 gen@prehook.com (Jeremy Biron, Gen Furukawa) https://www.cartoverflow.com/episodes/first-marketing-hire-p_GWMUdL In the earliest stages of your e-commerce growth, what skill will move the needle the most?

    Is it a data-driven paid ads expert? With paid advertising as such a critical channel for e-comm brands, this could make sense...

    Or a content marketer? When you need to educate your audience and build trust, this is a logical choice.

    Copywriter? Someone with a knack to build a brand and drive direct response?

    Tune in to see how Jeremy and Gen discuss the mindset when just starting to build your marketing machine.

    You can also check us out at CartOverflow.com.

    ]]>     Your First Marketing Hire: What Skill Do You Hire For? Jeremy Biron, Gen Furukawa 00:31:26 In the earliest stages of your e-commerce growth, what skill will move the needle the most? Tune in to see how Jeremy and Gen discuss the mindset when just starting to build your marketing machine. In the earliest stages of your e-commerce growth, what skill will move the needle the most? Tune in to see how Jeremy and Gen discuss the mindset when just starting to build your marketing machine. magento, e-commerce, big commerce, shopify, marketing, woo commerce, ecommerce no full 2     83f1dab8-3ef7-487d-a806-b132c468bc01 Where Is eCommerce Headed The world is changing dramatically, and it isn't just due to coronavirus, social equality movements, and the other craziness of 2020....

    • Fierce competition.
    • Increasing customer acquisition costs.
    • Digitally-native brands moving into retail.
    • Retail brands relying on online sales.
    • Amazon.

    Tune in to hear how Jeremy and Gen analyze the changes, and opportunities, that are arising in these moments of upheaval.

    Visit us at CartOverflow.com.

    ]]>     Fri, 10 Jul 2020 13:50:46 +0000 gen@prehook.com (Gen Furukawa) https://www.cartoverflow.com/episodes/where-is-ecommerce-headed-xkurGVw0 The world is changing dramatically, and it isn't just due to coronavirus, social equality movements, and the other craziness of 2020....

    • Fierce competition.
    • Increasing customer acquisition costs.
    • Digitally-native brands moving into retail.
    • Retail brands relying on online sales.
    • Amazon.

    Tune in to hear how Jeremy and Gen analyze the changes, and opportunities, that are arising in these moments of upheaval.

    Visit us at CartOverflow.com.

    ]]>     Where Is eCommerce Headed Gen Furukawa 00:25:35 The world is changing dramatically, and it isn't just due to coronavirus, social equality movements, and the other craziness of 2020.... Tune in to hear how Jeremy and Gen analyze the changes, and opportunities, that are arising in these moments of upheaval. The world is changing dramatically, and it isn't just due to coronavirus, social equality movements, and the other craziness of 2020.... Tune in to hear how Jeremy and Gen analyze the changes, and opportunities, that are arising in these moments of upheaval. entrepreneurship, shopify, marketing, ecommerce, digital marketing no full 1