• Dr. Leary's journey from being a chiropractor to creating Remedy Place, a unique social wellness club focused on holistic, non-surgical, and non-drug approaches to health.
• The importance of building a community-oriented space where wellness practices like cryotherapy, infrared saunas, acupuncture, and breathwork ice bath classes become social experiences.
• Working with Kim Kardashian on her 6 minute ice bath time. 
• The growing trend of social wellness and preventative care as the future of healthcare, and how Remedy Place is leading the way.
• The role of social media in spreading awareness about alternative medicine and self-care, and how authentic word-of-mouth marketing has been essential in growing the brand.
• Key leadership lessons around embracing discomfort, resilience, and effective communication within teams as drivers of success.

https://www.remedyplace.com/ 

Dr. Jonathan Leary

The List: 

Whoop

Eight Sleep

Dame is a brand dedicated to empowering women's sexual pleasure, while Miss Grass addresses the gap in the cannabis industry specifically for women. Both are female-founded consumer brands backed by Listen Ventures,  an early-stage consumer-only VC firm that backs brands and consumer-obsessed entrepreneurs! 

They discuss:

•  The founding stories of both brands and the challenges of raising capital in taboo industries as well as the insights from Listen Ventures' report on middle-aged women's preferences in the consumer market.
• The challenges faced by female founders in raising capital and building successful consumer brands.
• The taboo surrounding women's health and wellness is discussed, as well as the gender imbalance in the investor community.
• The importance of understanding and catering to the needs of the target consumer is highlighted, along with the power of building a strong brand and community.
• The role of venture capital in supporting founders in hiring and building a strong team is also touched upon.

The List:

• Dame,  Recs: Com, Arc, Aer
• Miss Grass, Recs: Fast Times
• Listen Ventures, Must Read: Mindset's from the Middle

Yep, the gals are taking a summer vacation and they'll be back in a few weeks with season 5 of Allowlist. If you want to keep up with them follow along on LinkedIn. 

AND huge thank you to our season 4 sponsors Pinch and Alice Mushrooms! 

*Lauren now works for Pinch so if you're in Chicago and not getting your Tox at Pinch ????*

SEE YOU SOON!

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

We get into:

1. How Scout went from Pre-Med at MIT, to Management Consulting, to M13, to co-founding Deux, to becoming CEO of De Soi 
2. Scout’s predictions about the future of the no-low alc space 
3. What it’s like leading a celebrity-packaged-goods company – the unique opportunities and challenges 
4. Scout’s favorite De Soi products and why you should give them a try 
5. The best advice Scout has for ambitious women and aspiring founders 

Connect with Scout: https://www.linkedin.com/in/scout-brisson-558674121/

Buy De Soi: https://drinkdesoi.com/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

We get into:

• What led them to building Dotti â a new age homecare line of cleaning hard goods
• How consumer market research informed their products, colors, and launch strategy
• How they funded the business
• Advice on making your first hire, deciding if entrepreneurship is for you, and getting into business with family
• The products they're obsessing over right now
• The whitespace areas  they are interested in investing in right now

Connect: https://www.linkedin.com/in/amandariva/ ; https://www.linkedin.com/in/rachel-garbutt-11ba6051/

Get Dotti: https://getdotti.com/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like  Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

We get into:

• Why the social dynamics of wellbeing are crucial, as people often see issues in others more than in themselves and are more willing to act on those issues.
• The key market trends Upbeing taps into such as the negative impact of social media on mental health and the increasing need for values alignment in technology.
• How LLMs are used in Upbeing's data science pipeline to translate unstructured well-being data into readable insights.
• Advice for founders building a B2C app 

Connect with Sam: https://www.linkedin.com/in/samuel-daviau/

Download UpBeing: https://www.upbeing.ai/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like  Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Hate the traffic between Manhattan <> JFK/Newark? No stress, Blade can get you from A to B in 5 minutes by helicopter. Want to skip traffic and jet up to the Hamptons for the weekend? Blade has you covered.

Stef actually flew via helicopter from this recording with Roisin to Newark airport and can attest, Blade is all it’s hyped up to be.

In this conversation we get into:

• Roisin’s impressive career building brands at companies like Diageo, AB InBev, Equinox, and Soul Cycle.
• Her approach to identifying the right companies to throw her career behind and what she looks for when she hires.
• Her advice to ambitious listeners, those inspired by her journey, and the consumer brands she’s putting her name behind right now (*** watch these companies ***).

Connect with Roison:  https://www.linkedin.com/in/roisinbranch/

Book Blade: https://www.blade.com/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like  Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Takeaways:

• The many issues with the financial services system today
• The companies David built and sold before building Sound Advice and what led him to create it
• Types of questions you can seek answers to with sound advice / how this product aims to support people in their post-grad era and beyond.
• New ways of making money = new ways of managing money

Connect with David:   https://www.linkedin.com/in/david-l-2269755/

Get Sound Advice: https://soundadvice.ai/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like  Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Takeaways

• The gap in the market he saw for hydrating coffee products 
• Perseverance and the compound effect are key to building a successful business
• How Tim decided it was the right time to make the jump
• The unique challenges of formulating a hydration coffee company 
• Advice for founders funding and building early-stage CPG companies. 

Connect with Tim:   https://www.linkedin.com/in/timothy-anders-6926b2216/

Get ElectroBrew: https://www.electrobrew.com/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like  Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Takeaways

• Homecare is the next category in beauty, with consumers viewing cleaning as an act of self-care.
• What it’s like to co-create with A-List Celebrity Courteney Cox 
• Fragrance and skincare-grade ingredients are key differentiators in the home care market.
• The home care category is ripe for disruption and innovation, with potential for expansion into body care and laundry products.
• Working with a celebrity founder has advantages in terms of brand recognition and opening doors, but it also requires careful management of the founder's reputation.
• The future of home care includes more in-person activations, expansion into larger retail channels, and the elevation of the home as an important space in people's lives. Technical difficulties can occur during live conversations.

Connect with Sarah: https://www.linkedin.com/in/sarahjahnke/

Get Homecourt: https://homecourt.co/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like  Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Takeaways

• The unique challenges of building a hardware and software company and how to overcome them
• Jen’s personal journey as a founder and the importance of believing in the mission behind your business
• How to raise funding options outside of venture capital
• The unique need to bridge the gap between jewelry and tech to make Opal successful

Get on the waitlist for an Opal Ring: https://www.wearopal.com/

Connect with Jen: https://www.linkedin.com/in/jenchiang09/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have a board-certified nurse practitioner come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Lior discusses the consumer trend that drove her to build his company and disrupt the online shopping experience. She highlights the friction and lack of personalization in current shopping processes and the need for curated and AI-driven solutions. Lior also shares his background in computer science and fashion, which uniquely positions him to tackle the technical challenges of AI in the fashion industry.

Takeaways

• The online shopping experience lacks personalization and curation, creating friction for consumers.
• AI has the potential to revolutionize the shopping industry by providing personalized recommendations and a more seamless experience.
• Founders should focus on solving a specific problem and building a product that aligns with their unique background and expertise.
• Building a successful startup requires a combination of technical skills, domain expertise, and the ability to communicate effectively with diverse team members.
• The future of AI lies in creating immersive and personalized experiences for consumers, with interfaces that seamlessly integrate into their daily lives. Methodically reviewing a conversation helps identify principal themes.

https://www.instagram.com/liorcole/

https://www.tiktok.com/@lior.cole

https://twitter.com/liorcole

https://www.linkedin.com/in/liorcole/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have a board-certified nurse practitioner come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Liz recounts the inception of Exponent Beauty, sparked by an epiphany about the superior efficacy of freshly mixed skincare ingredients by estheticians, leading her to question the effectiveness of pre-mixed retail products. Her exhaustive three-year investigation, including third-party testing, confirmed that skincare's active potency diminishes once opened. With a rich background in entrepreneurship and beauty, Liz details the inspiration, challenges, and strategic decisions behind founding Exponent Beauty—from securing funding and building a solid cap table to assembling the right team and identifying the target market.

Takeaways

• Starting a business at a young age can be a valuable learning experience.
• Building a strategic cap table with a mix of funds and individuals can provide diverse perspectives and support.
• Transparency and open communication with investors and team members are crucial for a successful partnership.
• Engaging with potential customers and seeking feedback early on can help refine the product and business model.
• Hiring strategically and aligning with team members who share the brand's vision and values is essential for growth and success.
• Brick-and-mortar retail is still important in the beauty industry, as it allows customers to experience products firsthand.
• Exponent Beauty focuses on product line expansion and innovation, particularly in formulating with large molecular-weight ingredients.
• The brand's serums are highly effective and backed by scientific research.
• Entrepreneurs should take calculated risks and pursue their passions, understanding that failure is a possibility.
• The reality of entrepreneurship involves hard work and challenges, but having a strong purpose and passion can drive success.

Try Exponent using code ALLOWLIST20 for 20% off at https://exponentbeauty.com. 

Connect with Liz: https://www.linkedin.com/in/liz-whitman/

Shop Exponent: https://exponentbeauty.com/

Follow on Instagram: https://www.instagram.com/exponent.beauty/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Takeaways

• Dimensional is a social network based on personality, aiming to help users become more self-aware and understand others better.
• Why social connection online is broken today.
• The inspiration for Dimensional came from the desire to create something meaningful and help people in a way that traditional jobs often don't.
• Building a startup requires perseverance and the ability to adapt to challenges and user feedback.
• Understanding one's motivations for starting a business is crucial, as it can help guide decision-making and provide a sense of purpose.

Connect with Saeid: https://www.linkedin.com/in/saeid-fard-280a238/

Download Dimensional: www.dimensional.me

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Takeaways

• Wedding planning can be a mix of excitement and stress, with consumer trends playing a role in decision-making.
• Motherhood brings about new consumer needs and trends, with innovative products emerging to meet those needs.
• Birth stories and the journey into motherhood can be both awe-inspiring and challenging.
• The show is evolving to focus on disruptive consumer products that enhance the female experience, and the hosts are excited to partner with brands that align with their values.
• The hosts focus on four categories of companies: consumer packaged goods brands, consumer technology companies, consumer services, and consumer media.
• The List is launched on the website as a resource for listeners to find and support the brands featured on the show.

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

Lauren talks with Dr. Lara Devgan. Dr. Lara Devgan is a double board-certified, plastic & reconstructive surgeon, one of the most sought-after doctors in her industry, and the founder of the medical-grade skincare line, Dr. Devgan Scientific Beauty. She is known for her pioneering work in surgical and non-surgical facial optimization, Beauty Metrics masterclasses, and her frequent press and research contributions. Dr. Devgan works on some of the most famous celebrities in the world, including Kim Kardashian. In this episode, she shares:

• The misconceptions of the plastic surgery industry
• Plastic surgery is not all about vanity, it is about identity and restoration of identity when people are faced with birth deformities, cancer reconstruction, or serious injuries.
• You can be a person of substance AND also cares about the way you look
• As a happily married wife and mother of six her advice on how to "have it all"
• Her thoughts on how "passion" and "success" are related
• The advice she wishes she could give her younger self
• The beauty products she recommends

https://www.instagram.com/laradevganmd/?hl=en

https://www.instagram.com/drlaradevgan/?hl=en

Lauren chats with Sabeena Ladha. Sabeena is the founder and CEO of Deux, the good-for-you cookie dough company that is revolutionizing the relationship between health-conscious eating and notoriously sweet foods by refusing to compromise taste for health. Chances are you've seen Deux's genius branding on social media or you may be familiar with the brand from Sabeena's recent Shark Tank appearance. Deux believes that "good-for-you" should actually taste good and each bite of the cookie dough is enhanced with researched-backed vitamins and supplements to leave you feeling better than before! Deux has recently expanded into a functional foods brand launching their newest product "Drip" which is a healthier Nutella.

In this conversation Sabeena shares:

• The behind-the-scenes of what it's really like to be on Shark Tank
• Saying F.U. to diet culture and focusing on eating real ingredients that make you feel good
• How to focus on "following what feels right" instead of what looks perfect on your resume
• Knowing when it's time to make a change in your career
• What skills she learned in her previous jobs at Pepsico, Diamond Foods, McKinsey, and M13 that have helped her build Deux
• How Deux has addressed controversial topics on social media
• What it was like reading about yourself on Reddit and publically addressing comments from naysayers
• How to build an authentic community that is bigger than just a brand or product
• Giving up the fear of what other people think
• How to manage the highs and lows of entrepreneurship
• Why you should stop trying to make your career path "make perfect sense"
• That you don't know how powerful you are until you take the leap

https://www.instagram.com/stories/eatdeux/?hl=en

https://www.instagram.com/sabeenaladha/?hl=en

Lauren chats with Kara Goldin. Kara Goldin is the Founder and CEO of Hint, Inc., best known for its award-winning Hint water, the leading unsweetened flavored water. Her first book, Undaunted: Overcoming Doubts and Doubters, was released October 2020 and is now a WSJ and Amazon Best Seller. In this conversation, Kara shares her journey building the $150 million business that is @hint. With no experience in the beverage industry, Kara was on a mission to do what she was told was impossible - successfully bring delicious unsweetened water to market…successfully. Kara shares:

• How she overcame her diet coke addiction and lost 40lbs by adding fruit to water at home
• The importance of taking the time to identify what you want in life
• Why competition can be a good thing
• The power of paying attention to the things you put in your body
• How to figure out what motivates you
• Why you should surround yourself with people that are different than you
• The importance of always staying curious
• The true meaning of success

https://karagoldin.com/

 Today we’re chatting with Alli Webb. Yes, that's the woman who invited the life-changing concept for a hair salon that only does 40-dollar blowouts...also known as Drybar. Alli is the cofounder of Drybar, Squeeze, Okay Humans, and Becket + Quill. This woman is the definition of a serial entrepreneur who has forged her unique pass to success. In this conversation, we discuss:

• How Alli started a 100 million dollar business with no college degree or business background
• The importance of following what feels fun & taking risks in your 20s
• Societal pressures to have it "all figured out" at a young age
• How to give up control
• Navigating public hardships
• Why things never go as planned & how to be okay with that
• A message to young people to slow down & stop rushing through life
• Why successful businesses are built out of necessity

https://www.instagram.com/alliwebb/?hl=en

Have you ever wondered if there were clues from childhood pointing you in the direction you’ve always been meant to head?

Sara Cullen wrote a letter to herself in third grade saying she wanted to be a baker when she grew up. After spending her early career in Agriculture and Sustainable Food, she made her way to Venture for America, a program that exposed her to the world of E-Commerce and leveraging digital data to build products that customers are obsessed with. 

GEM is a VC-backed platform for nutrition founded on the principle that food is medicine – the first application is a re-imagined multi-vitamin bite that you take daily to improve your overall health and nourishment. 

Listen to this episode if:

• You like to experiment with businesses and baked goods.
• You want an inside look into building not one, but two, better-for-you consumer brands in the food and beverage space.
• Have thought about how you’ll get your business off the ground financially and want lessons from a pro who has raised multiple rounds of venture capital and talks about why she went that route versus other options available?

https://dailygem.co/

https://www.linkedin.com/in/cullensara/

https://www.linkedin.com/company/gemvitamins/

https://www.instagram.com/daily_gem/

Brittany Stewart is the co-founder and President of Burst Oral Care, an affordable, subscription oral care company recommended to you by your most trusted dental professionals.  

She and her co-founder Hamish are turning an outdated industry dominated by dinosaurs upside down. Because everybody brushes their teeth, but nobody’s really given us a reason to think twice about it. Historically, it’s been oral care...minus the care. As two passionate dental nerds with a knack for never settling, they found this lack of innovation unacceptable.

In this episode of PM School, Brittany shares how her career informed her building of Burst and her approach to capital-raising, team-building and so much more. 

Listen to this episode if: 

• You want business advice from a woman who’s in the top 25 of all women ever in terms of capital raised.
• You want business advice from a woman whose business has partnered with almost all of the Kardashian family.
• You believe in making every single employee of your business a shareholder and caring about their success as much as you do your own and the success of your investors.
• Those first three bullet points blew your mind and you want to know the secrets to Brittany’s success.

https://www.linkedin.com/in/brittanyjlawson/

https://www.linkedin.com/company/burstoralcare/

https://www.instagram.com/burstoralcare/

Our next guest, Lauren Schulte Wang, is the CEO & Founder of Flex…

Lauren founded Flex because she wanted to help people with periods thrive, which means menstrual products are just the beginning.

She and her growing team believe in a world where “vagina” isn't a bad word, where trans men and non-binary bleeders are part of the conversation, and where nobody is turned away from essential period care due to their financial situation.

Lauren emancipated herself from her family at 15, paid her way through college by working full time in high-tech, was inspired by a friend to finally go after her big idea of starting a better for you period care company.  

In this episode we talk about her journey scraping together $50K over multiple years and jobs to ultimately bootstrap the first days of Flex,  going through Y Combinator - Silicon Valley’s iconic (mainly) tech incubator, and thoughtfully raising over $7M to help the world have better periods. I’m personally obsessed with both Lauren and my Flex products and know you will be too.

Listen to this episode if: 

• You’ve wondered about the process of applying to an accelerator program as a launching pad for your big idea.
• You’ve wondered how raising capital and building a growing, profitable business go hand-in-hand
• You’re interested in the behind the scenes thoughts of an entrepreneur who’s raised multiple rounds of capital with different leverage in each round, but never lost sight of the fact that her purpose is to serve - her customers and her team.

https://flexfits.com/

https://www.linkedin.com/company/the-flex-company/

https://www.linkedin.com/in/laurenschulte/

https://www.instagram.com/flex/

Have you ever wondered what it would take to launch your own clothing line? No experience in fashion or design? No problem... Stef sits down with Halfdays Co-founder Ariana Ferwerda to take you behind the scenes from inception to launch to scale-mode with Halfdays, a for-women, by-women ski & outdoor gear brand.

Ariana Ferwerda is the co-founder and CEO of Halfdays, a skiwear brand for the modern woman. She and her two co-founders were frustrated with the state of the current outdoor apparel industry, specifically due to the male-dominance that existed. They set out to create a brand that was built by women for women, creating gear that is much more approachable, inclusive, and fun than the rest of the industry. 

Ariana runs the operational and business development side of Halfdays, including growth and fundraising. Prior to starting Halfdays, she spent her early career working in market intelligence and retail consulting. She graduated with her undergrad and graduate degree from the Eli Broad College of Business @ Michigan State University, focused on Market Research and Analytics. She was born and raised in Michigan and currently lives and works in Denver, CO.

https://www.halfdays.com/

https://www.linkedin.com/company/halfdays

https://www.linkedin.com/in/arianaferwerda

https://www.instagram.com/halfdays

It’s been called the SOUL Cycle of Yoga. With all-inclusive studios in San Francisco & Chicago, Ritual Hot Yoga is disrupting the yoga industry. 

From the yoga studio experience to the practice to the business philosophy that provides for sustainable full-time careers in yoga, you’ve never felt anything like this before. 

Just because the yoga industry in the United States has only operated one way–contract instructors; cookie-cutter classes; inconsistent class quality; and a cut-throat grab for market share that places profits over people–does not mean that it always will be that way. Ritual Hot Yoga is the start of the revolution.

Today I have the honor of introducing you to my friend and one of the most badass women I’ve ever known: 

• She has been involved in the yoga industry for over ten years, first as a teacher and later as a brand manager for Lululemon.
• What she noticed was a gaping hole: yoga teachers could not make a living doing what they loved. To change all of this, she founded Ritual Hot Yoga in 2015.
• Ritual is premised on the idea that teachers should be compensated for their talent by having the opportunity to work full-time, and offered salaries and benefits that reflect the skill and dedication it takes to teach.
• She is making it her life's work to revolutionize the yoga industry and we couldn’t be more excited to have her here.

Meet Lindsey Kaalberg, CEO & Founder of Ritual Hot Yoga on this episode of PM School. 

https://ritualhotyoga.com/

https://www.linkedin.com/company/ritualhotyoga/

https://www.linkedin.com/in/lindsey-kaalberg-05670223/

https://www.instagram.com/ritualhotyoga/

In this episode, we get into: 

1. The need in the market for products and supplements for women over 40
2. The truth about women's hormones
3. The power of holistic medicine

Connect with Julie and learn more about Wile.

• https://www.linkedin.com/company/wilelife/
• https://www.linkedin.com/in/juliekucinski/

In this episode, we get into: 

1. How The New Bar defines “Post-Alc” and why that’s more flexible than you might expect
2. The curated experience you get when you go into The New Bar and are looking for a beverage to go with a specific occasion 
3. How The New Bar is curating a vibe where you can still have the “drunk debauchery” but just without the alc.

Connect with Brianda and The New Bar team! 

• https://thenewbar.com/
• https://www.linkedin.com/in/brianda-gonzalez/

• Discover how TrueToForm tackles fashion industry waste uniquely.
• Explore how AI technology helps TrueToForm address high-volume return problems for brands.
• Learn how Janice Tam fused her tech knowledge with fashion to create a one-of-a-kind product.

Connect with Janice and The TrueToForm Team:

• Visit TrueToForm's website: TrueToForm Website
• Connect with Janice Tam on LinkedIn: Janice Tam's LinkedIn

In this episode, we get into: 

1. How KiKiWorld is redefining how beauty products are being created - “with you” not “for you.”
2. Building the first-ever blockchain-enabled beauty brand 
3. The problems with the beauty industry today and how KiKi sets out to solve them. 

Connect with Jana and learn more about KiKiWorld here:

• https://www.linkedin.com/in/janabobosikova/
• https://www.kiki.world/
• https://www.instagram.com/kikiworld___/

In this episode, we get into: 

• Elan's remarkable journey in building SpotHero and his extensive expertise in creating double-sided marketplace businesses.
• Exploring how Pinch is far more than a convenient at-home Botox service; it's a platform that opens up exciting opportunities for nurse practitioners to participate in the gig economy.
• Discovering what to expect from the "Pinch" experience.

Connect with Elan and learn more about Pinch here:

https://www.linkedin.com/in/elanmosbacher/

https://www.bookpinch.com/

Diem is building a social search engine. It’s a dedicated place for people to search, collect, discover, and share information, inspired by the way women have been passing knowledge to each other for centuries. Think of it like the best and biggest group chat you’ve ever been a part of, where all the important, silly, quick, private, and frenetic knowledge you share is organized and stored for everyone to benefit from.

In this episode, we get into: 

1. What’s missing in social media today 
2. The masculinity of text-based apps 
3. What you can expect when you get into Diem - the questions, the vibes, the people. 

Connect with Emma and the Diem team! 

• https://www.askdiem.com/
• https://www.linkedin.com/in/emma-bates-288a89a0/

_______________________________________________

Here's what you can expect in this conversation:

• Discover why Unspun is not your typical jeans company, but a visionary force driving global change through sustainable fashion.
• Dive deep into the critical issues plaguing the fashion industry at large and understand why it is ripe for disruption.
• Get valuable advice from Kevin on navigating your own journey into the future. Learn why it's not merely about choosing a major or becoming an expert in a specific field, but about cultivating essential skills like sending a cold email and having the ability to navigate the path toward solving significant global challenges.

Join us as we explore how Unspun's groundbreaking 3D weaving technology and their commitment to sustainability are providing the much-needed solution to fashion's waste problem. If you're passionate about fashion, sustainability, and the future of our planet, this episode is a must-listen.

Connect with Kevin and the Unspun team:

• Unspun Website
• Kevin Martin on LinkedIn

In this episode, we get into: 

1. The thing no one is talking about when it comes to cannabis gummies
2. How stinking hard it is to formulate clean + cannabis
3. Why people are obsessing over snackable cannabis 

Connect with Oliva, Rachel and the Sweedies fam! 

• https://getsweedies.com/
• https://www.linkedin.com/in/oliviarosesmith/
• https://www.linkedin.com/in/rachel-richman-a63b276a/

Fanfix is an exclusive content platform empowering creators to do what they love while earning from it. Their goal is to foster a safe and brand-friendly environment for creators and fans to engage together – Fanfix is akin to Patreon or OnlyFans, except it targets fans 18-24, so there’s absolutely no nudity allowed and moderators review DMs. 

Fanfix strives to improve creator & fan experiences by pioneering a new medium for fan and creator interactions and even though they are just a few years old, they are already the home of over 10 million fans worldwide who interact daily with their favorite creators via engaging with their posts, messaging them directly, tipping, and more… 

In this episode, we get into: 

1. How Fanfix has attracted more than 10 million users, including 3,000 creators, and claims an average annual income of $70,000 for active creators
2. The platform's role out of additional features + revenue streams for creators, including "Tip-to-DM" and one-time purchases features
3. How they overcame struggling to raise capital as first-time founders still in college
4. The web3 values that are built into Fafix’s thesis 

Keep up with Fanfix & Harry:

• Fanfix - https://www.fanfix.io/
• Harry - https://www.linkedin.com/in/harry-gestetner-802041a1/
• Simon - https://www.linkedin.com/in/simon-pompan-a09a966b/

1. The different types of AI and how they work (for dummies)
2. The good, bad, and ugly of AI now and in the future
3. Things you should consider if you are using Chat GPT and other generative AI tools 

Connect with Ryan and The AI Lab! 

• https://www.linkedin.com/in/ryankurt/
• https://www.linkedin.com/company/theailab/
• https://podcasters.spotify.com/pod/show/the-ai-lab

In this episode, we get into: 

1. How your body metabolizes cannabis beverages (and how that’s different from other cannabis formats)
2. The three most common reasons people use cannabis and the products Happi delivers to support those in need-states 
3. How you can get involved with Happi’s journey 

Connect with Lisa and the Happi fam, or find your Happi today! 

• https://happihourdrink.com
• https://wefunder.com/happi
• https://www.instagram.com/happihourdrink
• https://www.linkedin.com/in/lisa-hurwitz-3318571

1. How younger generations are buying less wine and ½ of Americans say they are trying to drink less
2. The different schools of thought and approaches to creating non-alc wines
3. How Studio Null’s non-alc wines pay homage to their varietals, their provenance, their growers and their makers
4. Why Somms are making Null Wines the perfect pair for dinner plates at award-winning restaurants

All this and so much more… Tune in now!

Stef & Lauren

Ps. Love Null Wines as much as we do? Show them the love at https://nullwines.com

In this episode we get into: 

1. The reasons why Evan, Cygne and George felt compelled to move into the no-alc bev space
2. The biggest challenges to formulating a delicious, organic no-alc bev that delivers on it’s promises to help consumers ‘feel the float’
3. The adoption curve of alc alternatives today and where the Hiyo team thinks it’s headed 

Connect with Evan, Cygne and the Hiyo fam and get your case of Hiyo today! Our favorite flavor is the watermelon lime. 

• https://drinkhiyo.com/
• https://www.instagram.com/drinkhiyo
• https://www.tiktok.com/@drinkhiyo

In this episode we get into: 

1. The benefits of functional mushrooms and why they choose chocolate form for their first two products.
2. They believe that functional and psychedelic mushrooms will be a massive consumer trend.
3. Their two products,  for sleep and focus.
4. The benefits of different types of functional mushrooms and what you should be taking to improve your health, 

Buy Alice Mushroom chocolates: https://alicemushrooms.com/

Follow Alice on Instagram: https://www.instagram.com/alice.mushrooms/

• How Mavion is scaling scarcity in fashion through NFTs
• Mavion solving problems in a fashion that web2 could not 
• Digital goods are just as important to younger generations already
• The future of fashion is digital & solves sustainability issues
• Web3 is enabling “starving artists” to build wealth

Resources: 

• Mavion 
• The Accessory Junkie 

Connect: 

•  Michelle Reeves

• Vasa’s founder journey and insight that led to bringing Perfy to life
• How Doodles inspired Dr. Perfy (which competes on every level with Dr Pepper, but is way better) 
• What Vasa learned about the Doodle IP restrictions for holders when the team prepared for their launch of Dr Perfy 
• Predictions for the future of consumer loyalty and web3 
• One piece of advice for founders in consumer, web3 and beyond 

Links: 

• https://twitter.com/vasamartinez
• https://twitter.com/drinkperfy
• https://www.instagram.com/drinkperfy/
• https://opensea.io/collection/doodles-official

• Why Web3 Builders should always ask themselves first “What problem does using Web3 technology actually solve for consumers or companies?’
• How Blockbar solves a big problem for Premium Wine and Spirits Consumers, Collectors and Brands. 
• The unique advantages and disadvantages of being so early in Web3.
• The biggest challenges for builders in space.
• Hot takes for builders, creators and careerists. : being honest and hardworking will get you further in this space than being “smart”

Resources:

• Chainalysis
• NBA Top Shot 
• Uniswap 
• Sound.xyz 
• Monkey Shoulder 

Connect: 

• Blockbar 
• Samuel Falic 

• How young people aspire to different career paths than previous generations.
• Creating a brand universe that looks as native to digital, as to physical, as to metaverse.
• Why NFTs align incentives between brands and consumers
• What every brand needs to be thinking about as we collectively journey into Web3
• Advice for Web3 Founders

Resources:

• Liquid Death
• Friends with Benefits 
• Bored Breakfast

Connect: 

• Leisure 
• Steve Michaelsen 
• Alex Michaelsen 

• How no one really knows “how to DAO” 
• Boysclub’s transformation from a social club to DAO
• The right way to “onboard” into web3
• Why web3 just being a reflection of your personal interests
• How Boysclub looks at marketing and brand like no other business in web3
• How the “Zaddy” & “Main Character” NFTs came to be 

Resources:

• Boysclub.vip

Connect: 

• Deana
• Natasha
• Boys Club Twitter
• Boys Club Instagram 

• Why Web3 is going to be the new AppStore 
• How NFTs and your wallet will be the new social media 
• How Mysterious is blending both digital ownership with in-person experiences 
• How music NFTs will solve major problems for artists and revolutionize the music industry 
• How Esha previously built a multimedia company with over 100 million viewers worldwide and #1 app store and is taking those learnings into building Mysterious.

Resources:

• Mysterious 
• Hooked
• We3 
• Boysclub 

Connect: 

• Esha Gupta

• How Ty became obsessed with this very simple concept that users of a product, should have some sort of  aligned incentive in the success of that product
• We believe that crypto has the potential to unlock better business models for brands that are structurally reliant on paid media today. 
• The initial results of the TYB founding Joggy community
• How TYB is making it easy for anyone to toe-dip and experience wealth creation and tangible benefits for loyalty via the brands that they love

Resources:

• TYB
• Joggy

Connect: 

• TYB - Twitter | TikTok| Instagram
• Ty Haney - Twitter | Instagram | 

• The need for humans to own their data & identity 
• That Americans spend 11.5 billion hours a year filling out forms & how Disco can solve this
• What verifiable credentials are & how they have the ability to change our lives.
• Why web2 social media & data ownership is problematic 
• How Disco is solving for data ownership with the “data backpack”
• Evin’s thoughts on Soulbound tokens

Resources:

• Disco.xyz
• Evin & Vitalik debate Soulbound Tokens 

Connect: 

• Connect with Evin