https://simplecast.com Beyond the Cart Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. 2021 Copyright Lightburn Designs en Wed, 4 Sep 2024 15:31:00 +0000 Wed, 4 Sep 2024 21:26:42 +0000 https://beyond-the-cart.simplecast.com Beyond the Cart https://image.simplecastcdn.com/images/623c556a-0469-4297-a780-c3bca2d6c537/a9980c3c-40c2-4420-9fb2-049378602348/3000x3000/beyond-the-cart-ecommerce-podcast-lightburn.jpg?aid=rss_feed https://beyond-the-cart.simplecast.com episodic Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Lightburn true https://feeds.simplecast.com/L3u4CJ_W ecommerce, best ecommerce platform, ecommerce solutions, ecommerce website, all about ecommerce, ecommerce marketing, ecommerce platforms, ecommerce business, ecommerce business ideas, starting an ecommerce business, ecommerce website design, how do i get into ecommerce?, ecommerce store, ecommerce consultant, ecommerce trends, ecommerce fulfillment, how to start an ecommerce business Nora Lahl nora@lightburn.co c097cdda-ae72-4242-92a8-c7b3cc3e6e26 [Interview] Digital Transformation with Jim Jung of Trico Corp Today's episode covers Trico's journey from a product-based company to one that now heavily integrates services, particularly through digital ecosystems such as IoT and data analytics. Jim explains how Trico has developed sophisticated tools for monitoring and analyzing equipment performance, emphasizing the importance of early detection of issues through oil analysis and other predictive maintenance techniques. The conversation also touches on the challenges of educating customers, managing digital transformations, and the evolving roles of different personas within customer organizations, especially in B2B settings. The episode concludes with a teaser for part two, which will delve deeper into data analysis and artificial intelligence. Highlights include: 

(01:16): Trico today & Lightburn's partnership

(07:50): The challenges of customer education

(09:16): Bringing new tactics to an old service 

(12:34): The importance of cross-selling services 

(13:16): It's all about the data

(17:24): The value of a mobile app 

(18:55): Data visualization 

(19:51): Complex personas in B2B

(23:31): Digital Transformation

]]> Wed, 4 Sep 2024 15:31:00 +0000 nora@lightburn.co (Nora Lahl) https://beyond-the-cart.simplecast.com/episodes/interview-digital-transformation-with-jim-jung-of-trico-corp-EQX5lpLL Today's episode covers Trico's journey from a product-based company to one that now heavily integrates services, particularly through digital ecosystems such as IoT and data analytics. Jim explains how Trico has developed sophisticated tools for monitoring and analyzing equipment performance, emphasizing the importance of early detection of issues through oil analysis and other predictive maintenance techniques. The conversation also touches on the challenges of educating customers, managing digital transformations, and the evolving roles of different personas within customer organizations, especially in B2B settings. The episode concludes with a teaser for part two, which will delve deeper into data analysis and artificial intelligence. Highlights include: 

(01:16): Trico today & Lightburn's partnership

(07:50): The challenges of customer education

(09:16): Bringing new tactics to an old service 

(12:34): The importance of cross-selling services 

(13:16): It's all about the data

(17:24): The value of a mobile app 

(18:55): Data visualization 

(19:51): Complex personas in B2B

(23:31): Digital Transformation

]]> [Interview] Digital Transformation with Jim Jung of Trico Corp Nora Lahl 00:30:09 In this episode, Nora interviews Jim Jung, president of Trico Corporation, about the company’s evolution from a product-focused business to one that leverages digital transformation and IoT for maintenance services. They discuss Trico's development of tools for predictive maintenance, the challenges of educating customers, and managing digital transformation within B2B settings. In this episode, Nora interviews Jim Jung, president of Trico Corporation, about the company’s evolution from a product-focused business to one that leverages digital transformation and IoT for maintenance services. They discuss Trico's development of tools for predictive maintenance, the challenges of educating customers, and managing digital transformation within B2B settings. customer service, digital partners, digital transformation, customer experience, b2b marketing false full 4 3 64b9b1de-0429-4564-b4ef-f4c1f8f4f7d3 The Art of Engaging Audiences Online & In Person with Bay View Printing Co. In this episode of Beyond the Cart, Nora is joined by Bay View Printing Co.'s Ashley Town to discuss the company's digital evolution from print to pixel.

Hear how this local business grew its market and transformed operations by focusing on customer service across multiple audiences. From its core design service through its ever-popular "Drink & Ink" events Ashley refined processes and leveraged technology to better support users online and offline.

Top takeaways include:

  • History of Bay View Printing Co
  • What is Bay View Printing Co today?
  • Identifying different customer types
  • Investing in a service and ecommerce website
  • How to mirror offline service offerings online
  • Automating tasks without losing the personal touch
  • Integrating your website with other business tools
  • Creating cross-promotional opportunities
  • Meeting different audiences where they are
]]> Wed, 26 Jun 2024 13:37:57 +0000 nora@lightburn.co (Nora Lahl, Ashley Town) https://beyond-the-cart.simplecast.com/episodes/engaging-audiences-online-off-mfhivHzS In this episode of Beyond the Cart, Nora is joined by Bay View Printing Co.'s Ashley Town to discuss the company's digital evolution from print to pixel.

Hear how this local business grew its market and transformed operations by focusing on customer service across multiple audiences. From its core design service through its ever-popular "Drink & Ink" events Ashley refined processes and leveraged technology to better support users online and offline.

Top takeaways include:

  • History of Bay View Printing Co
  • What is Bay View Printing Co today?
  • Identifying different customer types
  • Investing in a service and ecommerce website
  • How to mirror offline service offerings online
  • Automating tasks without losing the personal touch
  • Integrating your website with other business tools
  • Creating cross-promotional opportunities
  • Meeting different audiences where they are
]]> The Art of Engaging Audiences Online & In Person with Bay View Printing Co. Nora Lahl, Ashley Town 00:26:27 Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology and digital marketing. Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology and digital marketing. online sales, customer service, web design, customer experience, ecommerce, web development, automation false full 3 3 75fa6bc2-74a9-438b-914b-38c86079278c Lessons Learned: Investing in CX without rebuilding your storefront Changes to your digital strategy can domino across your business. While that ultimately is how real change happens, it can be daunting. Today, we’re discussing the biggest mistakes ecommerce companies make when re-aligning and re-investing in their customer experience (CX) strategies — and how to avoid them. 

Join host Nora as she shares lessons learned with Lightburn's director of client strategy, Colleen Campbell, and the co-owner and cofounder of the UX research company, Lyssna Method, our pal Kristine Howell. 

Top takeaways include:

  • Top mistakes business owners make
  • Low-cost wins to avoid analysis paralysis
  • How to get c-suite buy-in with dedicated data
  • Under and OVER-investing in technology
  • Customer wants versus business needs
  • Reducing risk and welcoming natural tension points
]]> Thu, 22 Feb 2024 18:40:36 +0000 nora@lightburn.co (Colleen Campbell, Nora Lahl, Kristine Howell) https://beyond-the-cart.simplecast.com/episodes/lessons-learned-how-to-reinvest-in-your-customers-without-rebuilding-your-storefront-9Ge6d_zh Changes to your digital strategy can domino across your business. While that ultimately is how real change happens, it can be daunting. Today, we’re discussing the biggest mistakes ecommerce companies make when re-aligning and re-investing in their customer experience (CX) strategies — and how to avoid them. 

Join host Nora as she shares lessons learned with Lightburn's director of client strategy, Colleen Campbell, and the co-owner and cofounder of the UX research company, Lyssna Method, our pal Kristine Howell. 

Top takeaways include:

  • Top mistakes business owners make
  • Low-cost wins to avoid analysis paralysis
  • How to get c-suite buy-in with dedicated data
  • Under and OVER-investing in technology
  • Customer wants versus business needs
  • Reducing risk and welcoming natural tension points
]]> Lessons Learned: Investing in CX without rebuilding your storefront Colleen Campbell, Nora Lahl, Kristine Howell 00:27:05 Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology, and digital marketing. Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology, and digital marketing. retail, online sales, business owner, ecommerce consultant, user experience, customer experience, ecommerce website design, customer loyalty, ux design, ecommerce, business tips false full 2 3 74270ec1-cbf2-4f58-a58c-1a4bf1d29135 [Interview] Paper to digital transformation, with Camie Grabowski Today's interview will discuss the challenges and opportunities of rebuilding paper processes in a digital environment. Joining us is Camie Grabowski, the Sales & Design Manager at Digital Pix & Composites (DPC). She's spent nearly 20 years strategizing ways to modernize and simplify operations for a business with several moving parts and plenty of room for human error. 

We asked:

  • What did the manual process used to look like?
  • What were some of your initial reservations?
  • What was the lag time between planning and action?
  • Did any part of the process surprise you with its complexity or simplicity?
  • Did you learn anything new about your users during this transformation?
  • Where did this process break down after launch?
  • What’s been helpful for your team, clients and customers?
  • Do you have any advice you’d give others?
]]> Wed, 15 Nov 2023 14:34:16 +0000 nora@lightburn.co (Nora Lahl) https://beyond-the-cart.simplecast.com/episodes/interview-how-paper-to-digital-transformation-saved-thousands-with-dpcs-camie-grabowski-0F8WIDo5 Today's interview will discuss the challenges and opportunities of rebuilding paper processes in a digital environment. Joining us is Camie Grabowski, the Sales & Design Manager at Digital Pix & Composites (DPC). She's spent nearly 20 years strategizing ways to modernize and simplify operations for a business with several moving parts and plenty of room for human error. 

We asked:

  • What did the manual process used to look like?
  • What were some of your initial reservations?
  • What was the lag time between planning and action?
  • Did any part of the process surprise you with its complexity or simplicity?
  • Did you learn anything new about your users during this transformation?
  • Where did this process break down after launch?
  • What’s been helpful for your team, clients and customers?
  • Do you have any advice you’d give others?
]]> [Interview] Paper to digital transformation, with Camie Grabowski Nora Lahl 00:21:55 Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology, and digital marketing. Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology, and digital marketing. true full 1 3 62c7b079-212c-47cb-a56e-b3210ebe31d3 "Stuckage" & Accountability: DIY ecommerce is unrealistic (even for us) We're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that we often give our clients to our D2C brand, Bilberry West.

Today’s Topics:

  • DIY ecommerce is unrealistic — even for us
  • Don’t create problems that don’t exist yet – part one
  • The answers are normally obvious but hard to accept
  • The "sunken cost" fallacy
  • Don’t create problems that don’t exist yet – part two
  • How accountability will make or break your business
  • How to remove heavy emotional barriers and move forward
]]> Mon, 12 Sep 2022 19:00:37 +0000 nora@lightburn.co (Nora Lahl, Andrew Wintheiser) https://beyond-the-cart.simplecast.com/episodes/stuckage-accountability-diy-ecommerce-is-unrealistic-even-for-us-XoltBX1W We're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that we often give our clients to our D2C brand, Bilberry West.

Today’s Topics:

  • DIY ecommerce is unrealistic — even for us
  • Don’t create problems that don’t exist yet – part one
  • The answers are normally obvious but hard to accept
  • The "sunken cost" fallacy
  • Don’t create problems that don’t exist yet – part two
  • How accountability will make or break your business
  • How to remove heavy emotional barriers and move forward
]]> "Stuckage" & Accountability: DIY ecommerce is unrealistic (even for us) Nora Lahl, Andrew Wintheiser 00:21:57 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. online sales, manufacturing, b2c, digital partners, online shopping, ecommerce strategy, ecommerce, web development, entrepreneur, product sales, d2c, website design, digital marketing, business tips true full 9 2 bd486e8c-0e50-4664-a1c4-2ef9415be96b Selling Swag Online: A F&B Merch Story Today, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups. To tell their story. I've invited Sam Schulte, the marketing specialist for the Lowlands Group, to discuss how their migration from WooCommerce to Shopify helped increase sales by 9% in just 2-months (and it's not even their busy season). 

Today’s Topics:

  • A little about Lowlands
  • Re-platforming their store from WooCommerce to Shopify
  • Learning and leveraging pre-existing themes
  • Customizing templates where it matters (keep it simple)
  • Creating better checks and balances between product owners
  • Creating a dynamic navigation for each restaurant
  • Tracking sales, promotions, and product interest
  • Analyzing the monetary impact of the new shop
  • Trusting in your digital partner
]]> Thu, 18 Aug 2022 14:35:51 +0000 nora@lightburn.co (Nora Lahl, Samantha Schulte) https://beyond-the-cart.simplecast.com/episodes/selling-branded-swag-online-merchandise-hd2iz_g2 Today, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups. To tell their story. I've invited Sam Schulte, the marketing specialist for the Lowlands Group, to discuss how their migration from WooCommerce to Shopify helped increase sales by 9% in just 2-months (and it's not even their busy season). 

Today’s Topics:

  • A little about Lowlands
  • Re-platforming their store from WooCommerce to Shopify
  • Learning and leveraging pre-existing themes
  • Customizing templates where it matters (keep it simple)
  • Creating better checks and balances between product owners
  • Creating a dynamic navigation for each restaurant
  • Tracking sales, promotions, and product interest
  • Analyzing the monetary impact of the new shop
  • Trusting in your digital partner
]]> Selling Swag Online: A F&B Merch Story Nora Lahl, Samantha Schulte 00:20:31 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. woocommerce, website, food and beverage, marketing, business, online shopping, multi-site, wordpress, selling swag, shopify, merchandise, ecommerce strategy, ecommerce, entrepreneur, product sales, digital marketing, restaurant true full 8 2 ae6e3aeb-64a9-4707-81f5-b073bd2f2385 When to consider a subscription model Today we're talking about subscription models. They're all the rage right now, from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider. For some expertise on this topic, we're excited to have our friend and former colleague, Kristine Howell, joining us today. 

Today’s Topics:

  • Why ecommerce subscription models are so popular
  • When to consider offering a subscription service
  • Simplifying the buy-in and cancelation process
  • Getting feedback from users and stakeholders
  • Investing in the emotional experience 
]]> Wed, 20 Jul 2022 18:27:49 +0000 nora@lightburn.co (Nora Lahl, Kristine Howell) https://beyond-the-cart.simplecast.com/episodes/when-to-consider-a-subscription-model-umY9K1ka Today we're talking about subscription models. They're all the rage right now, from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider. For some expertise on this topic, we're excited to have our friend and former colleague, Kristine Howell, joining us today. 

Today’s Topics:

  • Why ecommerce subscription models are so popular
  • When to consider offering a subscription service
  • Simplifying the buy-in and cancelation process
  • Getting feedback from users and stakeholders
  • Investing in the emotional experience 
]]> When to consider a subscription model Nora Lahl, Kristine Howell 00:23:24 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. marketing business, website, marketing, online shopping, subscription models, ecommerce strategy, ecommerce, ecommerce business, entrepreneur, product sales, digital marketing true full 7 2 641724bd-e0cb-4101-ada6-5d172520a0da Abandoned Carts: How to Avoid Leaving Money on the Table Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process, reducing distractions, and offering genuine value that connects with your customers. 

  • Reducing distractions
  • Identifying the barriers
  • Investments versus commodities
  • Curating the brand experience
  • Filling in the gaps
]]> Wed, 29 Jun 2022 15:21:14 +0000 nora@lightburn.co (Nora Lahl, Andy Winthieser) https://beyond-the-cart.simplecast.com/episodes/abandoned-carts-how-to-avoid-leaving-money-on-the-table-cvG7aWwR Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process, reducing distractions, and offering genuine value that connects with your customers. 

  • Reducing distractions
  • Identifying the barriers
  • Investments versus commodities
  • Curating the brand experience
  • Filling in the gaps
]]> Abandoned Carts: How to Avoid Leaving Money on the Table Nora Lahl, Andy Winthieser 00:20:10 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. true full 6 2 a6099207-832a-416c-ba29-7293dc754f2e The effects of seasonality on your PPC plan In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.

Today's Topics: 

  • Advertising highly seasonal products
  • Customer engagement
  • Following your audience (1-800-FLOWERS)
  • Weather-driven seasonality
  • Your first year of digital ads
  • Revving up digital ad spend
  • Communicating with operations
]]> Tue, 7 Jun 2022 19:39:56 +0000 nora@lightburn.co (Nora Lahl, Clay Patterson) https://beyond-the-cart.simplecast.com/episodes/the-effects-of-seasonality-on-your-ppc-plan-TiDMur7U In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.

Today's Topics: 

  • Advertising highly seasonal products
  • Customer engagement
  • Following your audience (1-800-FLOWERS)
  • Weather-driven seasonality
  • Your first year of digital ads
  • Revving up digital ad spend
  • Communicating with operations
]]> The effects of seasonality on your PPC plan Nora Lahl, Clay Patterson 00:26:48 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. marketing, ecommerce store, manufacturing, paid ads, start up, business, web design, copywriting, marketing strategy, shopify, writing, ecommerce, digital marketing, paid advertising, content management true full 5 2 bebd8fe5-219e-4d8c-98d8-f766b00dee54 How to Write Engaging, Informative, and Persuasive Product Descriptions Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels. 

Today's Topics

  • Generic and brand-driven keywords
  • The problem with duplicate content
  • Minimize iterations with thoughtful UX design
  • Focus on features and benefits 
  • Avoid filler statements 
  • Infuse descriptions with brand voice 
  • Creating a roadmap for success
]]> Thu, 19 May 2022 16:24:57 +0000 nora@lightburn.co (Nora Lahl, Taylor Belmer) https://beyond-the-cart.simplecast.com/episodes/how-to-write-engaging-informative-and-persuasive-product-descriptions-s83KXBgz Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels. 

Today's Topics

  • Generic and brand-driven keywords
  • The problem with duplicate content
  • Minimize iterations with thoughtful UX design
  • Focus on features and benefits 
  • Avoid filler statements 
  • Infuse descriptions with brand voice 
  • Creating a roadmap for success
]]> How to Write Engaging, Informative, and Persuasive Product Descriptions Nora Lahl, Taylor Belmer 00:26:18 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. retailers, products, ecommerce store, manufacturing, start up, ecommerce tips, business, web design, copywriting, shopify, ux design, writing, ecommerce, website design, content management true full 4 2 879dcf15-c9a8-40c9-a638-b0e4713836df Do You Know Your Customer Journey? (What It Is & Why It Matters) Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.

Today's Topics

  • Understanding customer types
  • Leveraging your sales process
  • The problem with being unreachable
  • Documentation and iterations
  • The number of products versus customer types
  • The impact of lifecycle timelines (featuring two real-world stories)
  • Identifying your best customers
]]> Tue, 3 May 2022 16:52:32 +0000 nora@lightburn.co (Andy Winthieser, Nora Lahl) https://beyond-the-cart.simplecast.com/episodes/whats-your-customer-journey-and-why-it-matters-xCC8bD56 Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.

Today's Topics

  • Understanding customer types
  • Leveraging your sales process
  • The problem with being unreachable
  • Documentation and iterations
  • The number of products versus customer types
  • The impact of lifecycle timelines (featuring two real-world stories)
  • Identifying your best customers
]]> Do You Know Your Customer Journey? (What It Is & Why It Matters) Andy Winthieser, Nora Lahl 00:21:49 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. business owner, ecommerce store, start up, ecommerce tips, customer experience, ecommerce website, shopify, website development, ecommerce, ecommerce business, entrepreneur true full 3 2 cc23981c-0079-4f3e-9b36-f171de1b96b0 How to Increase Your Website's Average Order Value Today we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts. 

Today's Topics

  • Your average order value (AOV) and other metrics 
  • Increasing AOV with free shipping 
  • Considering a loyalty and other spend level rewards
  • Showcasing add on accessories or related products
  • Product bundling and other incentives
]]> Thu, 14 Apr 2022 18:30:27 +0000 nora@lightburn.co (Andrew Wintheiser, Nora Lahl) https://beyond-the-cart.simplecast.com/episodes/how-to-increase-your-websites-average-order-value-xMMCnxO_ Today we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts. 

Today's Topics

  • Your average order value (AOV) and other metrics 
  • Increasing AOV with free shipping 
  • Considering a loyalty and other spend level rewards
  • Showcasing add on accessories or related products
  • Product bundling and other incentives
]]> How to Increase Your Website's Average Order Value Andrew Wintheiser, Nora Lahl 00:20:44 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. business owner, ecommerce store, start up, ecommerce tips, ecommerce website, shopify, website development, ecommerce, ecommerce business, entrepreneur true full 2 2 78250335-dafc-492d-928a-a9dcbbad77c8 Launching an Ecommerce Company: Where are we now? Today's episode is titled "Where Are We Now." If you were listening in season one, you know that we had some delays in getting our product launched. We're going to talk about where we're at with that, user testing, and we're also going to share a little bit more about what season two has in store.

Today's Episode Includes:

  • We have a warehouse!
  • Product prototypes
  • User testing
  • Next steps
]]> Mon, 28 Mar 2022 05:00:00 +0000 nora@lightburn.co (Andrew Wintheiser, Nora Lahl) https://beyond-the-cart.simplecast.com/episodes/launching-an-ecommerce-company-where-are-we-now-qhMAlNCk Today's episode is titled "Where Are We Now." If you were listening in season one, you know that we had some delays in getting our product launched. We're going to talk about where we're at with that, user testing, and we're also going to share a little bit more about what season two has in store.

Today's Episode Includes:

  • We have a warehouse!
  • Product prototypes
  • User testing
  • Next steps
]]> Launching an Ecommerce Company: Where are we now? Andrew Wintheiser, Nora Lahl 00:13:47 The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. product testing, manufacturing, change management, market research, business, supply chains, user testing, ecommerce, web development, startup, prototypes, entrepreneur true full 1 2 714ebc28-b504-4627-819e-9bfa8a00aa32 Building Your Brand through Customer Service Today in the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty. From product returns to nurturing campaigns, we touch on many topics that will be sure to get your own ideas flowing. Plus, we'll share a progress update on Bilberry West and what you can expect from season two of Beyond the Cart. 

Today's Episode Includes:

  • Customer service as a company-wide responsibility 
  • Product Returns 
  • Shipping and packaging
  • Discount programs 
  • Customer nurturing campaigns
  • Customer notifications 
  • Update on Bilberry West
]]> Tue, 31 Aug 2021 22:18:59 +0000 nora@lightburn.co (Nora Lahl, Andrew Wintheiser) https://beyond-the-cart.simplecast.com/episodes/building-your-brand-through-customer-service-smTClRB6 Today in the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty. From product returns to nurturing campaigns, we touch on many topics that will be sure to get your own ideas flowing. Plus, we'll share a progress update on Bilberry West and what you can expect from season two of Beyond the Cart. 

Today's Episode Includes:

  • Customer service as a company-wide responsibility 
  • Product Returns 
  • Shipping and packaging
  • Discount programs 
  • Customer nurturing campaigns
  • Customer notifications 
  • Update on Bilberry West
]]> Building Your Brand through Customer Service Nora Lahl, Andrew Wintheiser 00:46:47 Today in the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty. From product returns to nurturing campaigns, we touch on many topics that will be sure to get your own ideas flowing. Plus, we'll share a progress update on Bilberry West and what you can expect from season two of Beyond the Cart. Today in the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty. From product returns to nurturing campaigns, we touch on many topics that will be sure to get your own ideas flowing. Plus, we'll share a progress update on Bilberry West and what you can expect from season two of Beyond the Cart. customer service, business, customer experience, customer loyalty, ecommerce, operations true full 10 1 5b7363a6-46cc-4b65-a549-bde709208d81 Simplifying Ecommerce Tax Compliance featuring Avalara Today, in episode nine, we're talking tax collection with Meg Higgins, VP and GM, ecommerce and marketplaces for Avalara. Come discover how a tax technology like Avalara is a critical tool for businesses large and small. 

Today's Episode Includes:

  • The current landscape of ecommerce taxes in 2021
  • What to look for in an ecommerce sales tax solution
  • How tax collection impacts customer experience
  • Getting started with a tax technology partner
  • What the heck "economic nexus" means
  • Planning for growth
]]> Tue, 17 Aug 2021 05:00:00 +0000 nora@lightburn.co (Andrew Wintheiser, Nora Lahl, Meg Higgins) https://beyond-the-cart.simplecast.com/episodes/simplifying-ecommerce-tax-compliance-featuring-avalara-QKJ8cl7e Today, in episode nine, we're talking tax collection with Meg Higgins, VP and GM, ecommerce and marketplaces for Avalara. Come discover how a tax technology like Avalara is a critical tool for businesses large and small. 

Today's Episode Includes:

  • The current landscape of ecommerce taxes in 2021
  • What to look for in an ecommerce sales tax solution
  • How tax collection impacts customer experience
  • Getting started with a tax technology partner
  • What the heck "economic nexus" means
  • Planning for growth
]]> Simplifying Ecommerce Tax Compliance featuring Avalara Andrew Wintheiser, Nora Lahl, Meg Higgins 00:36:52 Tax collection for ecommerce is more complicated than ever. That's why we invited Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara, to help explain the ins and outs of this topic. Tax collection for ecommerce is more complicated than ever. That's why we invited Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara, to help explain the ins and outs of this topic. tax technology, tax collection, economic nexus, business, international ecommerce, ecommerce, avalara false full 9 1 bc08caa8-8fe6-419e-aef6-741e49b35262 Brick & Mortar: Bringing Retail Online with Callisters Christmas Today, in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online with special guests, Callisters Christmas. 

Today's Episode Includes:

  • Failing (Twice)
  • Types of Products
  • Customization & Personalization
  • In-Store versus Online Customers
  • Finding Success
]]> Tue, 3 Aug 2021 19:15:50 +0000 nora@lightburn.co (Nora Lahl, Andrew Wintheiser) https://beyond-the-cart.simplecast.com/episodes/bringing-brick-mortar-stores-online-with-callisters-christmas-iUEEdIn4 Today, in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online with special guests, Callisters Christmas. 

Today's Episode Includes:

  • Failing (Twice)
  • Types of Products
  • Customization & Personalization
  • In-Store versus Online Customers
  • Finding Success
]]> Brick & Mortar: Bringing Retail Online with Callisters Christmas Nora Lahl, Andrew Wintheiser 00:40:03 The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. retail, online sales, brick and mortar, branding, business, ecommerce, web development, startup, entrepreneur true full 8 1 5a3e4398-4069-4928-8aa5-203c2947e563 New Ecommerce Tool: "Mailchimp's doing what?" BONUS EPISODE:  Did you hear? Mailchimp has entered the ecommerce game. We can't help but think... "Um...what?" Today we're taking a break from our previously scheduled programming to discuss this new tool, the evolution of ecommerce platforms, and the abundance of integration options for small businesses.

Today's Episode Includes:

  • Mailchimp's Market Share
  • "Easy-to-use" Tools
  • Options for Retailers
  • Taking on Shopify
  • Incomplete "Integrations"
]]> Wed, 28 Jul 2021 12:23:10 +0000 nora@lightburn.co (Andrew Wintheiser, Nora Lahl) https://beyond-the-cart.simplecast.com/episodes/new-ecommerce-tool-mailchimps-doing-what-EsuYnmMb BONUS EPISODE:  Did you hear? Mailchimp has entered the ecommerce game. We can't help but think... "Um...what?" Today we're taking a break from our previously scheduled programming to discuss this new tool, the evolution of ecommerce platforms, and the abundance of integration options for small businesses.

Today's Episode Includes:

  • Mailchimp's Market Share
  • "Easy-to-use" Tools
  • Options for Retailers
  • Taking on Shopify
  • Incomplete "Integrations"
]]> New Ecommerce Tool: "Mailchimp's doing what?" Andrew Wintheiser, Nora Lahl 00:25:30 The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. email marketing, business, ecommerce, startup, mailchimp, entrepreneur, digital marketing true bonus 1 30216580-c840-4a84-a7da-7d8b39a02d16 User Experience Design: Does User Experience Really Matter? Today, in episode seven, we're digging deep into the transactional experiences related to user design. We'll share some of our pet peeves and quick wins you can take action on today. Join hosts Andy and Nora as they welcome our first guest, Lightburn's lead UX/UI designer, Caitlin Mackay to discuss user design and online experiences for your ecommerce website or application. 

Today's Episode Includes:

  • Qualitative & Quantitative Metrics
  • Identifying User Experience (UX) Issues
  • The Mobile Versus Desktop Experience
  • The Necessity of Form & Function
  • Checkout Through Delivery & Support
  • Data Security Certificates
  • Optimizing for Mobile
  • Shipping & Tracking
  • Communication, Communication, Communication
  • But Wait, Don’t Let Your Upselling Get Irritating
  • Tools of The Trade, Mapping It All Out
  • Investing In A Site Rebuild, Redesign, or Remodel?
  • Bringing the In-store Experience Online 
]]> Tue, 20 Jul 2021 15:56:20 +0000 nora@lightburn.co (Andrew Wintheiser, Nora Lahl, Caitlin Mackey) https://beyond-the-cart.simplecast.com/episodes/does-user-experience-really-matter-TWYRy5G_ Today, in episode seven, we're digging deep into the transactional experiences related to user design. We'll share some of our pet peeves and quick wins you can take action on today. Join hosts Andy and Nora as they welcome our first guest, Lightburn's lead UX/UI designer, Caitlin Mackay to discuss user design and online experiences for your ecommerce website or application. 

Today's Episode Includes:

  • Qualitative & Quantitative Metrics
  • Identifying User Experience (UX) Issues
  • The Mobile Versus Desktop Experience
  • The Necessity of Form & Function
  • Checkout Through Delivery & Support
  • Data Security Certificates
  • Optimizing for Mobile
  • Shipping & Tracking
  • Communication, Communication, Communication
  • But Wait, Don’t Let Your Upselling Get Irritating
  • Tools of The Trade, Mapping It All Out
  • Investing In A Site Rebuild, Redesign, or Remodel?
  • Bringing the In-store Experience Online 
]]> User Experience Design: Does User Experience Really Matter? Andrew Wintheiser, Nora Lahl, Caitlin Mackey 00:55:40 The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. marketing, user experience, business, web design, user testing, ecommerce, web development, startup, entrepreneur, analytics true full 7 1 74252f4e-b4f0-4230-ba65-45c3f43e7678 Markets, Markets, Everywhere: Omnichannel and You Today, in episode six, we're shifting over to marketplaces. How they are a key part of our plan for Bilberry West and why you may want to consider omnichannel marketplaces for your business.

Today's Episode Includes:

  • Amazon, Target & Etsy
  • Margins & Commissions
  • Market Sharing
  • Integrations & Fees
  • Drop Shipping
  • Other Markets & Retailers

 

]]> Tue, 6 Jul 2021 15:26:59 +0000 nora@lightburn.co (Nora Lahl, Andrew Wintheiser) https://beyond-the-cart.simplecast.com/episodes/markets-markets-everywhere-omnichannel-and-you-Pg0PFqQk Today, in episode six, we're shifting over to marketplaces. How they are a key part of our plan for Bilberry West and why you may want to consider omnichannel marketplaces for your business.

Today's Episode Includes:

  • Amazon, Target & Etsy
  • Margins & Commissions
  • Market Sharing
  • Integrations & Fees
  • Drop Shipping
  • Other Markets & Retailers

 

]]> Markets, Markets, Everywhere: Omnichannel and You Nora Lahl, Andrew Wintheiser 00:26:24 The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. omnichannel, marketing, market research, business, ecommerce, startup, entrepreneur true full 6 1 c65cc9c4-42a3-408d-b81f-1287992244ae Marketing Strategy: How to Beat the Competition When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.

Today's Episode Includes: 

  • Episode Two Update: Ecommerce Platforms 
  • Goals & Objectives
  • Competitor & Marketplace Research
  • Creating Space for Your Brand
  • Understanding Your Customer Model
  • Budget & Channel Planning
  • Conversions & Returns
  • Change & New Technology
]]> Tue, 22 Jun 2021 13:30:57 +0000 nora@lightburn.co (Nora Lahl, Andrew Wintheiser) https://beyond-the-cart.simplecast.com/episodes/marketing-strategy-how-to-beat-the-competition-ht1_G57_ When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.

Today's Episode Includes: 

  • Episode Two Update: Ecommerce Platforms 
  • Goals & Objectives
  • Competitor & Marketplace Research
  • Creating Space for Your Brand
  • Understanding Your Customer Model
  • Budget & Channel Planning
  • Conversions & Returns
  • Change & New Technology
]]> Marketing Strategy: How to Beat the Competition Nora Lahl, Andrew Wintheiser 00:42:57 The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. marketing, competitor research, market research, business, paid search, marketing strategy, ecommerce, startup, ecommerce business, entrepreneur, product branding true full 5 1 f819e56c-336e-4ff8-b919-a5f960d390eb Product Branding: What Should We Call This Thing? Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.

Today's Episode Includes: 

  • Creating a production process
  • Managing feedback overload
  • Sourcing product materials
  • Creating physical prototypes
]]> Tue, 8 Jun 2021 14:09:29 +0000 nora@lightburn.co (Andrew Wintheiser, Nora Lahl) https://beyond-the-cart.simplecast.com/episodes/what-should-we-call-this-thing-_sA3inde Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.

Today's Episode Includes: 

  • Creating a production process
  • Managing feedback overload
  • Sourcing product materials
  • Creating physical prototypes
]]> Product Branding: What Should We Call This Thing? Andrew Wintheiser, Nora Lahl 00:38:25 The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. business owner, ecommerce store, branding, start up, ecommerce tips, company branding, ecommerce website, ecommerce, ecommerce business, entrepreneur, product branding true full 4 1 21e7b501-7f33-428f-be78-08c04e310992 Product Design: OMG, Making a Consumer Product Is Soo Hard! Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. We're not even inventing a new product and it's still challenging — the details and all the things that are going into designing our product line and figuring out how we're going to make it work...

Today's Episode Includes: 

  • Creating a production process
  • Managing feedback overload
  • Sourcing product materials
  • Creating physical prototypes
]]> Tue, 25 May 2021 15:03:31 +0000 nora@lightburn.co (Andrew Wintheiser, Nora Lahl) https://beyond-the-cart.simplecast.com/episodes/omg-making-a-consumer-products-is-soo-hard-WxUtp0pF Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. We're not even inventing a new product and it's still challenging — the details and all the things that are going into designing our product line and figuring out how we're going to make it work...

Today's Episode Includes: 

  • Creating a production process
  • Managing feedback overload
  • Sourcing product materials
  • Creating physical prototypes
]]> Product Design: OMG, Making a Consumer Product Is Soo Hard! Andrew Wintheiser, Nora Lahl 00:36:22 The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. business owner, ecommerce store, start up, ecommerce tips, ecommerce website, ecommerce, ecommerce business, entrepreneur true full 3 1 43e50c81-0f1b-44bf-9a0f-94b42aac52d6 Selecting the right ecommerce platform for your SMB Today we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms...

Today's Topics

  • The history of ecommerce platforms
  • Common assumptions and real-world experiences
  • Varients and product personalization
  • Back-end management and fee considerations
]]> Tue, 11 May 2021 18:34:16 +0000 nora@lightburn.co (Nora Lahl, Andrew Wintheiser) https://beyond-the-cart.simplecast.com/episodes/selecting-an-ecommerce-platform-gSqSZi71 Today we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms...

Today's Topics

  • The history of ecommerce platforms
  • Common assumptions and real-world experiences
  • Varients and product personalization
  • Back-end management and fee considerations
]]> Selecting the right ecommerce platform for your SMB Nora Lahl, Andrew Wintheiser 00:44:16 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. business owner, ecommerce store, start up, ecommerce tips, ecommerce website, ecommerce, ecommerce business, entrepreneur true full 2 1 9b2345e1-d2f9-4021-b4f4-44501a1eb62d Launching an Ecommerce Company: You're Doing What? "Dude, how do you start a company when you can't even pronounce the product?" Join us as our digital agency launches an e-commerce company and the challenges we — and you — are going to face along the way...

Today's Topics

  • So, we're starting an ecommerce company (again)
  • Passion products and market demand
  • Building an outdoor furniture business from the ground up
]]> Thu, 22 Apr 2021 21:44:09 +0000 nora@lightburn.co (Nora Lahl, Andrew Wintheiser) https://beyond-the-cart.simplecast.com/episodes/youre-doing-what-oGCdb4jt "Dude, how do you start a company when you can't even pronounce the product?" Join us as our digital agency launches an e-commerce company and the challenges we — and you — are going to face along the way...

Today's Topics

  • So, we're starting an ecommerce company (again)
  • Passion products and market demand
  • Building an outdoor furniture business from the ground up
]]> Launching an Ecommerce Company: You're Doing What? Nora Lahl, Andrew Wintheiser 00:18:20 This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. business owner, ecommerce store, start up, ecommerce tips, ecommerce website, ecommerce, ecommerce business, entrepreneur true full 1 1