What if the “waste” from your beer, tequila, or rice bowl could replace plastic packaging? In this third Hidden Resources deep dive, Ben Cassou from ReStalk unpacks how agricultural residues can become molded packaging designed to replace the need for tree and plastic-based products, globally, collaboratively, and at scale! 

Enjoy listening to our third deep dive of Hidden Resources, the new interview series within Unboxing Your Packaging.

Discover how circular packaging solutions really work: from material choices and design to resource flows and real-world challenges. 

Structured insights, honest conversations, and practical frameworks you can apply: all based on the Develop Circular Packaging Solutions training. 

No sponsors, no fluff, just circularity in action!

RESOURCES RECOMMENDED RELATED TO THIS EPISODE

• The Develop Circular Packaging Solutions online training: https://www.look4loops.com/develop-circular-packaging-solutions-training
• Episode 59 with Paul Foulkes-Arellano (who is on the advisory board of ReStalk): https://www.look4loops.com/packaging-podcast/ep59-sustainable-materials-manufacturing-waste-toxicity-circular-economy
• Episode 22 with Lee-Ann Unger from Canopy: “How to envision a sustainable future for the paper packaging supply chain?” https://www.look4loops.com/packaging-podcast/ep22-sustainable-paper-supply-chain-protecting-forests
• A small nod to the fact that ReStalk is recognized by Canopy as a “Next Generation Solutions Provider” and listed in the EcoPaper Database: https://canopyplanet.org/next-generation-solutions/nextgen-providers

WHERE TO FIND BENJAMIN CASSOU AND RESTALK?

• The website of ReStalk: https://www.restalk.org
• ReStalk’s LinkedIn profile: https://www.linkedin.com/company/restalk/
• Ben’s LinkedIn profile: https://www.linkedin.com/in/benjamin-cassou-206116a0/

ABOUT BENJAMIN CASSOU FROM RESTALK 

Benjamin Cassou is a Franco-American entrepreneur born in Paris, known for blending storytelling with technology to build climate-positive industries. He is the co-founder & CEO of ReStalk, a Delaware Public Benefit Corporation creating Agri-Hubs- modular, circular biorefineries that transform agricultural co-products (wheat and rice straw, bagasse, and more) into PFAS-free molded fiber packaging, specialty pulps, and next-gen materials. He leads deployments across the U.S., India, Vietnam, and Europe, aligning farmers, engineers, brands, and policymakers to replace plastics, protect forests, and create rural jobs.

Guided by Blue Ocean strategy and systems thinking, Benjamin builds coalitions across a diverse, global network of experts and conservationists. A champion of endangered species and forest protection, he embeds regeneration into supply chains and infrastructure. His leadership fosters curiosity, collaboration, and calculated risk-taking– encouraging teams to learn fast, think boldly, and turn second-harvest residues into first-rate products with generational positive impact.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

Ever wonder how a single journey can spark an idea and completely rethink a conventional business model? Luc Menetrey is a perfect example. He forges new paths through every stage of the value chain of his Greenfib bio-based high-performance polymer. Fun quiz: what do castor seeds and oyster shells have in common? Besides being part of the materials chosen to make objects reusable, refillable, and returnable.

Enjoy listening to our second deep dive of Hidden Resources, the new interview series within Unboxing Your Packaging.

Discover how circular packaging solutions really work: from material choices and design to resource flows and real-world challenges. 

Structured insights, honest conversations, and practical frameworks you can apply: all based on the Develop Circular Packaging Solutions training. 

No sponsors, no fluff, just circularity in action!

RESOURCES MENTIONED IN THIS EPISODE

• The Develop Circular Packaging Solutions online training: https://www.look4loops.com/develop-circular-packaging-solutions-training 
• Episodes about compostable material: #04 https://www.look4loops.com/packaging-podcast/ep04-consider-biodegradation, #55 https://www.look4loops.com/packaging-podcast/ep55-certifications-review-ok-compost-home-industrial, #60 https://www.look4loops.com/packaging-podcast/ep60-single-use-reuse-eco-design-food-packaging-quebec-supplier 
• Educative episodes from the Wild Waste Audio Clip series with the complicity of Mme & M Recyclage: #33, 35, 37, 39, 41 & 43.

WHERE TO FIND  LUC MENETREY AND GREENFIB?

• The website of Greenfib: https://greenfib.fr/en/
• Greenfib’s LinkedIn profile: https://www.linkedin.com/company/greenfib/
• Luc’s LinkedIn profile: https://www.linkedin.com/in/luc-menetrey-81269a62/

ABOUT LUC MENETREY FROM GREENFIB 

Luc Menetrey is the co-founder and inventor of Greenfib, a biomimetic material designed with end-of-life management integrated from the start.

Originally trained and professionally established as an optician and eyewear maker, he began developing new material solutions after a personal experience in the Senegalese bush. Since 2008, he has been working in plastics processing and material development, with a strong focus on the chemical and technical dimensions of materials. Passionate about science and driven by curiosity for how systems function – whether technological, geopolitical, or human – he developed Greenfib to challenge conventional material choices in eyewear and beyond, drawing inspiration from biomimicry and circular design principles.

He believes it matters more to be the first to leave a trace than to make the most beautiful one in the moment. He often describes himself as “Epicurious and Happycurian,” and lives by Carpe diem. He is inspired by Ralph Waldo Emerson’s words: “Do not go where the path may lead—go where there is no path and leave a trail.”

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Let’s wrap the year with a special holiday gift: the very first deep dive of Hidden Resources, the new interview series within Unboxing Your Packaging. And, fittingly, it’s all about reusable gift wrapping!

I loved the energy and passion Maude and Gabrielle shared in our interview. Every choice they make reflects their values, and hearing their story really inspires. With the holidays approaching, it’s the perfect moment to celebrate and reconnect through the meaningful work they do at Next Chance.

Discover how circular packaging solutions really work: from material choices and design to resource flows and real-world challenges. 

Structured insights, honest conversations, and practical frameworks you can apply: all based on the Develop Circular Packaging Solutions training. 

No sponsors, no fluff, just circularity in action!

RESOURCES MENTIONED IN THIS EPISODE

• The Develop Circular Packaging Solutions online training: https://www.look4loops.com/develop-circular-packaging-solutions-training
• Episode 14 https://www.look4loops.com/packaging-podcast/ep14-sustainable-gift-wrapping

WHERE TO FIND MAUDE AND GABRIELLE AND NEXT CHANCE?

• The website of Next Chance: https://www.nextchance.ca/

ABOUT GABRIELLE HUPPÉ AND MAUDE GIRARD FROM NEXT CHANCE 

Maude Girard and Gabrielle Huppé met while working in finance. As a couple in life, they always dreamed of building something meaningful together.

In 2020, Next Chance was born from a realization that struck them: 540,000 tons of wrapping paper end up in the trash every year in Canada. That insight sparked their desire to create reusable fabric gift wraps.

It is on the way that they discovered an even bigger problem: textile waste. More than 12% of the world's fabric production is thrown away without ever being used.

They knew they could do more than observe, they could act. Next Chance became their way to transform deadstock fabrics into beautiful, lasting pieces for gift wraps and decorations.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have your say on the future of Unboxing Your Packaging! 

I'm inviting you to take part in four quick polls to help shape the next season of the podcast.

=> Cast your votes here: https://www.linkedin.com/feed/update/urn:li:share:7322746145993019393/

Thank you for being part of the journey! Your voice matters.   

WHERE TO FIND COLIENNE?

• Look4Loops, creating circular value: https://www.look4loops.com/services  
• Colienne’s LinkedIn profile: https://www.linkedin.com/in/colienneregout/en

ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

Colienne also won the 2022 Business of the Year award «La Palme Bleue» from la Chambre de Commerce Francophone de Vancouver. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Ready to rethink compostable packaging? 

In this episode, Emily McGill from BSI Bio dives into the Compostable Field Testing Program (CFTP), an initiative that open-sources field trial data to drive progress in the industry. Curious about what they've uncovered? In addition to several key takeaways, you'll learn 

• the key differences between field and lab testing, 
• how methodologies are evolving, 
• and which materials have been put to the test.

Plus, there's a big update! Since recording, the program is forging ahead — actively seeking collaboration on strategy and fundraising for its next research phase. The focus? Building a game-changing matrix comparing disintegration rates with composting conditions. This is crucial intel for both composters and the packaging industry.

I loved how Emily takes a step back to explain things, making even the process of "playing" with open-source data and graphs fascinating—whether you're a composter, product designer, manufacturer, policymaker, or brand.

And don't miss the final minute, where Emily shares her vision for the future—it's worth sticking around for!

RESOURCES MENTIONED IN THIS EPISODE

• Episode 55 “[Certifications Spotlight Audio Clip 8] The OK Compost Certifications: Home & Industrial” with Love-Ese Chile: https://www.look4loops.com/packaging-podcast/ep55-certifications-review-ok-compost-home-industrial  
• BSIbio Packaging Solutions: https://bsibio.com/  
• The burning question came from Flavie of Lactips in episode 40: https://www.look4loops.com/packaging-podcast/ep40-milk-protein-plastic-free-polymer-recyclable-biodegradable-soluble  
• Emily invites us to check on the hashtag on LinkedIn #makecompostmainstream
• She is also suggesting to reflect on the meta crisis: What work can I do now here? What vector of change am I?

WHERE TO FIND EMILY AND THE COMPOSTABLE FIELD TESTING PROGRAM (CFTP)?

• The website of the Compostable Field Testing Program (CFTP): https://www.compostabletesting.org/ 
• Contact page: https://www.compostabletesting.org/contact/ 
• LinkedIn of Emily: https://www.linkedin.com/in/emily-mcgill/    

ABOUT ABOUT EMILY MCGILL FROM BSIBIO PACKAGING SOLUTIONS 

Emily McGill is the Program Director of the Compostable Field Testing Program (CFTP), an international research project gathering real-world disintegration data for compostable items from composting facilities across North America, cofounded by the Compost Research and Education Foundation and BSIbio. With a bachelor in Bioresource Engineering, Emily has conducted and remotely coordinated field tests since 2014, and helped lead the development of standardized methods for field testing within ASTM. 

Her consulting experience includes solid waste management planning at corporate and municipal levels as well as policy development and product design for zero waste and single-use plastic reduction. Since 2015 she has fostered community-based projects in urban sustainability, circular economy and regenerative systems design. She is a micro-composter, feeding the soil in her collaborative community garden in Vancouver, British Columbia, and is the co-founder of Master Recycler Vancouver, a zero waste education program for adults.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

No, reusables are not just single-use items with a QR code slapped on to encourage reuse! True reusability starts with intentional design right from the beginning.

That’s exactly why it’s so valuable to learn from Annie Legroulx, Director of Innovation at Cambium, based in Montréal. With her expertise in designing and distributing eco-friendly takeout solutions, she has firsthand experience navigating the challenges of transitioning from single-use to reuse systems.

In this episode, we’ll explore:

• Why eco-design must balance standardization with adaptability for different food applications.
• How a local supplier can play a key role in overcoming challenges such as condensation, traceability, and procurement hurdles.
• And what a well-thought-out end-of-life approach should involve, whether your packaging is recyclable or compostable.

I admire Annie’s dedication to collaborating with diverse stakeholders to address real-world needs. Her pragmatic and grounded view of reuse—as part of a necessary transition that still leaves room for certain single-use applications—feels refreshingly practical and actionable.

RESOURCES MENTIONED IN THIS EPISODE

• The initial burning question came from Evelio in episode 29 “The impact of eye-catching packaging design as well as hidden structural design”: https://www.look4loops.com/packaging-podcast/ep29-user-experience-structural-design-luxury-tertiary  
• Check out the result of Annie’s Apple Packaging Reuse project “White Box Lab” on this instagram account she had created for it: https://www.instagram.com/whiteboxlab/  
• Annie loved the series with Mme & M Recyclage: feel free to listen to them as well in episodes 28, 33, 35, 37, 39, 41 and 43.
• One of Cambium's main partners is an organization dedicated to the eco-responsible transition of cafes and restaurants and is called “La vague”: https://www.la-vague.ca/. 
• Some other partners mentioned:
  • Retournzy: https://retournzy.ca/ 
  • Ecocup: https://www.ecocup-quebec.ca/fc/service/shipping-returns/ 
  • Bopaq: https://bopaq.com/ 
  • Cupko: https://cupko.ca/ 
  • Cano: https://www.canocompany.com/ 
• We also mentioned episode 12: “When cups initiate a reusable ecosystem to take the waste out of takeout” with Cody Irwin of ShareWares: https://www.look4loops.com/packaging-podcast/ep12-reusable-cup-takeout 
• You are also encouraged to check the numerous webinars and content on Sustainable Packaging Coalition (https://sustainablepackaging.org/) of GreenBlue and on Ellen MacArthur Foundation with their initiative “Scaling Returnable Packaging” (https://www.ellenmacarthurfoundation.org/scaling-returnable-packaging/overview).

WHERE TO FIND ANNIE AND CAMBIUM?

• The Cambium Distribution website with a focus on their reusable page: https://cambiumdistribution.com/cambium-reutilisable/ in French and https://cambiumdistribution.com/en/cambium-reutilisable/ in English
• Press release about this reuse project: https://www.packaging-gateway.com/news/cambium-la-vague-reusable-containers/?cf-view 
• LinkedIn of Annie: https://www.linkedin.com/in/annie-legroulx/  
• Annie Legroulx website for her “Sustainable Packaging and Circular Design Consultancy”: https://www.dringdring.ca/ 

ABOUT ANNIE LEGROULX FROM CAMBIUM DISTRIBUTION 

Annie is a product designer specialized in eco-design and circular economy. She holds a Bachelor’s in Environnemental Design from the University of Quebec in Montreal. 

Entrepreneur, lecturer at the University of Montreal for over 10 years and sustainability consultant, Annie’s expertise in sustainable packaging design and waste management have lead her to advise businesses, organisations and cities on a wide range of waste reduction initiatives over the years.

Currently, she is Director of Innovation, Sustainability Consultant and co-owner at Cambium Distribution, a Montreal-based company specialized in the design and distribution of sustainable packaging solutions.  Her latest project at Cambium has been developing a range of reusable containers specifically designed to scale reusable packaging in the foodservice industry.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

If you’ve ever asked yourself any of the following three questions, then this episode is for you!

• How can you eliminate toxicity and waste from your facilities and products?
• How can you uncover value and opportunities in the threats and challenges you face, from material extraction and processing to disposal?
• What do you still need to learn to truly embrace a shift toward a more circular economy?

We’re diving into these questions with my guest, Paul Foulkes-Arellano, co-author of the book Materials & Sustainability: Building A Circular Future. If books open windows to the world, then let’s leaf through one that reveals a new view of sustainable materials and manufacturing.

Together,

• we unpacked the meaning of sustainability ;
• we compared terms like virgin materials vs. waste materials, procurement vs. management, carbon emissions vs. water crisis, and many others that shed light on crucial issues ;
• and we brought fresh perspectives, even starting with some thought-provoking quotes.

As you’ll see, we approached this content with the playful curiosity of children jumping into a pile of colorful leaves, leaving you to grab the one idea that resonates most.

RESOURCES MENTIONED IN THIS EPISODE

• Paul is on the advisory board of 
  • Restalk, an agri-waste packaging company, based in USA: https://www.restalk.org/ 
  • Musthad, a SaaS platform for circular fashion end-of-life solutions, based in Italy: https://www.musthad.com/  
• Paul is a non-executive director of Sparxell, a company making metallic and pearlescent pigment from cellulose, based in UK: https://sparxell.com/  
• Previous episodes mentioned in this conversation:
  • The first one with Paul in September 2022 in episode 27 titled “Plant-based feedstocks and innovations for absolute circular packaging!”: https://www.look4loops.com/packaging-podcast/ep27-plant-based-circular-regenerative-innovations  
  • For the “Certification Spotlight, Truth and Trap” series, check episodes 47, 48 (FSC), 49 (PEFC), 51 (Reuse), 52 (Green Dot), 53 (Triman), 54 (Moebius logo), 55 (Ok Compost) and 56 (ISTA) of the Unboxing Your Packaging podcast: https://www.look4loops.com/podcast  
  • Episodes 22 and 32 with guests from Canopy, echoing the words of Neva Murtha (Next‑Generation Solutions Issues Specialist at CanopyPlanetand) in the book.
  • Episode #34: “Designing plastic free: Why and what does it take?” with Sian Sutherland of A Plastic Planet : https://www.look4loops.com/packaging-podcast/ep34-plastic-free-material-design-campaigns-platform  
  • Episode #57: “Biodesign: How are brands navigating the regenerative materials market?” with Ana Beatriz Alves of Tocco : the burning question of this episode comes from Ana: https://www.look4loops.com/packaging-podcast/ep57-biodesign-platform-regenerative-materials-suppliers-brands-marketplace  
  • The burning question of Paul in episode 27 was answered by Alejandra Laclette of PlanetArk in episode #42: “Better communicate with obvious recycling labels”: https://www.look4loops.com/packaging-podcast/ep42-recycling-label-bin-campaigns-communication  
• Jan Dell from Last Beach Cleanup in California : interviewed in the book and heroes of Paul
• Quote: “It is NOT about resources management, it’s actually about human management for the benefit of the land” (Erin Matariki Carr, a leading Indigenous legal scholar and Rights of Nature activist in Aotearoa (New Zealand) < https://www.linkedin.com/posts/bioneers_through-colonization-hyper-capitalism-and-ugcPost-7207397010499338241-5Yp9?utm_source=share&utm_medium=member_desktop  < https://bioneers.org/claudia-pena-and-erin-matariki-carr-on-reconnecting-with-the-earth-and-each-other/?utm_medium=organic_social&utm_source=linkedin&utm_campaign=content&utm_content=2024_media_hub  
• Recommended book : “Environment and Economy, 2nd edition” Scott Cato, Molly, Dec 2021, 2nd ed. London: Routledge: Taylor & Francis Group. 320 p. (Introductions to the Environment)
• The movie “Citizen Kane” has been mentioned because it is inspired by William Randolph who we quoted in this interview about the woodland destruction.

WHERE TO FIND PAUL AND HIS BOOK?

• Paul Foulkes-Arellano on LinkedIn: https://www.linkedin.com/in/paulfoulkesarellano/ 
• Circuthon website: https://circuthon.com/ 
• “Materials & Sustainability. Building A Circular Future”, Paul’s co-written book with Julia L Freer Goldstein: https://www.taylorfrancis.com/books/mono/10.4324/9781003409267/materials-sustainability-paul-foulkes-arellano-julia-freer-goldstein  

ABOUT PAUL FOULKES-ARELLANO FROM CIRCUTHON

Paul Foulkes‑Arellano is the founder of circular economy consulting business Circuthon Consulting, where he advises global brands and bioeconomy start‑ups. 

He co-wrote the book “Materials & Sustainability. Building A Circular Future” with Julia L Freer Goldstein, published in April 2024.

His areas of expertise are raw materials, packaging, apparel, and footwear. His particular focus is NextGen fibers, biomaterials, and novel material development.

Paul sits on the advisory boards of alternative fiber producer, ReStalk, and textile upcyclers, Must Had. He is a non‑executive director at cellulosic pigments specialist Sparxell. Paul runs two non‑profit initiatives: The Circular Footwear Initiative and The Circular Fashion Initiative.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

What actions can a city like Paris take to eliminate single-use plastic? How do urban economic actors become key players in reduce, reuse, and refill initiatives? And could the 2024 Olympics and Paralympics serve as an extra motivation?

Join us as Justine Laurent, Managing Director of Circulab, explains the operational and relational support necessary for such transformative changes.

Get ready to be inspired by global strategies and numerous examples, such as free-water fountains, collaborations with reuse initiatives, and incentives and certifications for economic players to help reshape our cities and villages by significantly reducing plastic use!

Before we delve into the ongoing changes with our guest, I can’t resist sharing some freshly revealed data with you.

• Did you know that thanks to its zero single-use plastic ambition, Paris avoided 41 tonnes of plastic – the equivalent of 2.5 Parisian buses – in 2023?
• Did you know that more than 1,000 shops display a sticker indicating that anyone can freely fill their water bottle from their tap?
• And finally, did you know that – for the first time and due to its determination to make a difference – Paris secured around 200 soda fountains instead of bottles from the historic partner of the Games for the main festivities?

Curious to know how all this became possible? This episode is for you!

RESOURCES MENTIONED IN THIS EPISODE

• “Towards a global treaty to end plastic pollution: The Fifth United Nations Environment Assembly adopted a historic resolution in March 2022 with a view to negotiating, by the end of 2024, a global treaty to combat plastic pollution which is legally binding and based on a comprehensive approach covering the entire life cycle of plastics”: https://news.un.org/en/story/2022/03/1113142
• Check the Guidelines and Toolkits from
  • the Ellen MacArthur Foundation; the webpage “Designing out plastic pollution” https://www.ellenmacarthurfoundation.org/topics/plastics/overview
  • and the Global Alliance on Circular Economy and Resource Efficiency (GACERE) of the PNUD: “Policy brief: Circular Design of Plastic Products, 2024” https://www.unido.org/sites/default/files/unido-publications/2024-04/GACERE%20Policy%20Brief%20-%20Circular%20Design%20of%20Plastic%20Products.pdf < https://www.unep.org/gacere
• Link to the workshop on "Scaling up circular design for plastic products" hosted by Circulab on behalf of GACERE on Monday the 15th April 2024 at the the World Circular Economy Forum WCEF in Brussels: https://wcef2024.com/sessions/ws7-scaling-up-circular-design-for-plastic-products/
• Check the “Wilde Waste audio clip” series of the Unboxing Your Packaging podcast, in collaboration with Mme & M Recyclage: episodes 33, 35, 37, 39, 41, 43, as well episode 28 about “The good, the bad, and the ugly of recycling”.
• The Legacy Program: the “Plan heritage et durabilité” of Olympics in Paris: https://olympics.com/fr/paris-2024/information/plan-heritage-durabilite
• Paris’ ambition in French: https://www.paris.fr/pages/paris-ville-sans-plastique-jetable-d-ici-2024-6931 and more information in English on this page “Paris quickens pace to put an end to single-use plastic”: https://www.paris.fr/en/pages/paris-steps-up-the-pace-to-put-an-end-to-single-use-plastic-27473
• Ep 45: “The single-use plastic legislation: Is ban starting a shifting conversation?” with Colienne Regout of Look4Loops: https://www.look4loops.com/packaging-podcast/ep45-single-use-plastic-legislation-ban
• In French: the network’s website, “Le Pari(s) du Zéro Plastique”: https://pariszeroplastique.fr/
• The map with 1.200+ free fountains available in Paris: https://fontaine.eaudeparis.fr/
• To be part of the zero plastic directory special for the Olympic and Paralympic Games: https://zerop.softr.app/zero-plastic-paris-directory  >> https://airtable.com/app5sya90CdK35s9Q/pagLMLqYJAdWtGvAk/form
• The initiative “Je choisis l’eau de Paris”: https://www.eaudeparis.fr/ with some fun videos https://www.eaudeparis.fr/ici-je-choisis-leau-de-paris
• The app shows where to find free water on tap in different regions of the world: https://freetaps.earth/
• Example of an “ugly” reusable cup to motivate people to return it, instead of keeping it! “Moche” means “ugly” in French: https://www.le-mosh.com/concept-mosh/
• Ep 36: “The bulk: How to free products and consumers from the packaging?” with Célia Rennesson of Réseau Vrac & Elsa Bortuzzo of Yokoumi: https://www.look4loops.com/packaging-podcast/ep36-bulk-network-packaging-free-products-consumers
• The post of Clara Pasquier (Justine’s colleague) about the calculator that will help quantify the concrete impact of single-use plastics avoided by many economic actors in the City of Paris: https://www.linkedin.com/posts/clarapasquier_plastiquezeroplastique-plasticfreeparis-drinktapwater-activity-7198585850115325953-VF4Q?utm_source=share&utm_medium=member_desktop
• Justine interviewed, in English, some international testimonials for the City of Paris:
  • Constance Steenkamp-Faaij, City of Amsterdam, The Netherlands: “The city of Amsterdam promises an “Amsterdammertje” bottle to do without plastic bottles”: https://www.youtube.com/watch?v=_QcNU-rULFA
  • Councilmember Sophie Hahn, City of Berkley, California USA: “The city of Berkeley is eliminating single-use plastic in its restaurants”: https://www.youtube.com/watch?v=6vh2wZw5WsA
  • (in French) Sustainable development delegate Samira Dubart, City of Lausanne, Switzerland: “The city of Lausanne is pursuing a committed policy against plastic pollution of waters”: https://www.youtube.com/watch?v=nba5VcgM_QU
• For the data mentioned in the intro, check (in French) the 2023 report on the zero single-use plastic ambition of the City of Paris, shared by Lila Durix, Head of the “Single-use Plastics Release” mission:: https://www.linkedin.com/posts/lila-durix-033254185_rapport-annuel-2023-zero-puu-ville-de-activity-7221074075442393088-A9Qj?utm_source=share&utm_medium=member_desktop

WHERE TO FIND JUSTINE AND CIRCULAB?

• LinkedIn profile of Justine Laurent: https://www.linkedin.com/in/circulardesign/
• LinkedIn profile of Circulab: https://www.linkedin.com/company/wearecirculab/mycompany/
• Circulab website: https://circulab.com/

ABOUT JUSTINE LAURENT FROM CIRCULAB

Justine Laurent has been working for over 8 years to transform our economic models in line with planetary limits and the principles of the circular economy.

Graduated in innovation and international management, and after experiences in Chile and Spain, she helps professionals to understand the relationships and interdependencies between their products and services and their ecosystem, and to build models that are resource-efficient and adaptable to the challenges of the 21st century. She offers training, workshops, and strategic advice.

She is Managing Director of Circulab.

She is Head of Learning for the ESSEC Circular Economy Global Chair.

She is a podcast host at Radio Circulab.

She is a speaker and regular lecturer at various events and conferences.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Join us for an insightful interview with Beatriz from Tocco, a Paris- and Singapore-based company at the forefront of biodesign. Tocco is revolutionizing the industry with the world's first AI-enabled B2B marketplace for regenerative and low-carbon materials. 

Their mission? To make it 10x easier and faster for brands to identify, benchmark, and procure cleaner materials, combating the plastics crisis head-on.

In this episode,

• discover how Tocco acts as a bridge between suppliers and brands, providing comparable data on materials from their sources to their end of life;
• learn about the space they give to innovation, from lab stages to commercial success;
• and find inspiration in how they facilitate collaboration through transparency and trust.

Finally, don't miss a peek into their five awards categories celebrating sustainability pioneers!

Tune in to meet the regenerative materials of a cleaner tomorrow, today!

RESOURCES MENTIONED IN THIS EPISODE

• Suggested episodes from the Unboxing Your Packaging podcast (https://www.look4loops.com/podcast):
  • The “Certifications Spotlight: Truths & Traps” series and the “Wild Waste” series (each audio clip is about one material and is created in collaboration with Mme & M. Recyclage)
  • Episode 55: “[Certifications Spotlight Audio Clip 8] The OK Compost Certifications: Home & Industrial” with Love-Ese Chile of Regenerative Waste Labs https://www.look4loops.com/packaging-podcast/ep55-certifications-review-ok-compost-home-industrial
  • Episode 20: “How to grow your compostable packaging? Explore the wonder of mycelium!” with Meghan Olson of Ecovative Design https://www.look4loops.com/packaging-podcast/ep20-compostable-mycelium-mushroom-design
  • The burning question came from Frédérique Drouin of Myni in episode 46: “Water-free tablets and reusable bottles: Rethinking product and packaging pairing” https://www.look4loops.com/packaging-podcast/ep46-non-toxic-products-water-free-tablet-reusable-bottles
  • Episode 34: “Designing plastic free: Why and what does it take?” with Sian Sutherland of A Plastic Planet https://www.look4loops.com/packaging-podcast/ep34-plastic-free-material-design-campaigns-platform
• The recommended sustainable packaging online course “Develop circular packaging solutions” https://circulab.academy/courses/develop-circular-economy-packaging/
• The suggested Biodesign readings:
  • Book → John Dewey (2018). Experience and nature. Editorial: New York: Dover Publications.
  • ‌Book → Solanki, S. (2018). Why materials matter: responsible design for a better world. Munich: Prestel.
  • MA Biodesign, Central Saint Martins → https://www.arts.ac.uk/subjects/textiles-and-materials/postgraduate/ma-biodesign-csm
  • Project on Structural Colours→ Emotional Iridescence: A Living Colour by Célina Camboni @celinacamboni⁠MA Biodesign @mabiodesign ⁠https://www.instagram.com/p/ChJ7V0guWXN/?img_index=1
• Book recommended by Beatriz: Schumacher, E.F. (1973). Small is beautiful: Economics as if People Mattered. New York, Ny: Harper Perennial. https://en.wikipedia.org/wiki/Small_Is_Beautiful
• Tocco’s specific links:
  • Investor page > https://mk.tocco.earth/unboxing-investors
  • Pavilions > https://mk.tocco.earth/unboxing-pavilions
  • MatterMind > https://tocco.earth/resources/
  • Awards  > https://mk.tocco.earth/unboxing-tocco-Awards

WHERE TO FIND TOCCO AND BEATRIZ?

• The Tocco’ s website: https://tocco.earth/
• Their Instagram: https://www.instagram.com/tocco.earth/
• Their LinkedIn: https://www.linkedin.com/company/tocco
• Beatriz LinkedIn profile: https://www.linkedin.com/in/ana-beatriz-alves-68a180113/

ABOUT ANA BEATRIZ ALVES FROM TOCCO

Ana Beatriz Alves is a creative professional deeply entrenched in the realms of sustainable design and materials innovation. She graduated from University of Arts London: Central Saint Martins, with a Master's degree in Biodesign, Textile & Materials, where she explored the intricate relationship between design and environmental responsibility. With her current role as a Materials and Climate Founder Associate at tocco, Beatriz shapes the brand's design philosophy, regenerative design communication, and overall impact frameworks. 

Beatriz’s material research was lately demonstrated through her Blue Yonder project, showcased at the Eindhoven Dutch Design Week 2022. Blue Yonder explored the potential of algae biodegradable plastics, highlighting innovative solutions to environmental challenges in design. The project was recognized by LVMH, and chosen as a shortlisted project for the Grand Prix LVMH MA biodesign in 2022.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Welcome, listeners, to another illuminating episode of our 'Certifications Spotlight: Truths & Traps' series! Today, we delve into the realm of ISTA certification, where packaging prowess meets transportation safety.

Join us, as I unravel the intricacies with our experienced guest, Victor Huart from Metropack. With a Ph.D. in packaging engineering and a decade-long tenure in an ISTA-certified laboratory, Victor brings unparalleled expertise.

• We kick off by tracing ISTA's roots from its post-WWII inception to its global prominence today.
• Yet, what sets ISTA apart? It's not just about certification; it's about fostering a community committed to enhancing testing practices.
• But, as we explore its strengths, we can't ignore potential criticisms. Is ISTA's legitimacy ever questioned?
• And what does the future hold? Victor predicts a surge in transportation testing's importance amidst eco-design demands.

So, whether you're a seasoned professional or a curious enthusiast, join us as we unlock the secrets behind ISTA certification and discover how it safeguards your products on their journey from A to B.

HERE ARE THE RECOMMENDED RESOURCES 

• Check the standards compliance for FDA https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfstandards/search.cfm
• ISTA tests procedures: https://ista.org/test_procedures.php
• Ista certification packaging: https://ista.org/getting_started_with_design.php#row-2
• Suggested previous episode: Episode #20: “How to grow your compostable packaging? Explore the wonder of mycelium!” with Meghan Olson of Ecovative Design: https://www.look4loops.com/packaging-podcast/ep20-compostable-mycelium-mushroom-design

WHERE TO FIND VICTOR HUART AND METROPACK?

• His LinkedIn profile: https://www.linkedin.com/in/victor-huart-phd/
• The Metropack website for more information https://www.metropack.fr/ and in EN https://www.metropack.eu/

ABOUT VICTOR HUART FROM METROPACK

Victor HUART is a Packaging Engineer, he graduated from ESIReims (ex ESIEC) in 2012, and has a PhD in Process Engineering, since 2016, specialized in transport safety and industrial risk.

During his research, Victor worked, among others, on the estimation of fatigue damage by spectral methods related to transport vibrations, and on the reduction of simulation time in the laboratory.

In 2015, he was awarded the IAPRI (International Association of Packaging Research Institute) Most Promising Research Award.

Today, he is in charge of the Research and Development department for the Metropack laboratory. He carries out scientific audits of distribution circuits and works with a team of PhD students on new methods of analysis and simulation of the physical and climatic constraints of said circuits.In parallel to his activity in lab, Victor is a publication referee in scientific journals such as Packaging Technology and Science, and a member of the AFNOR (Association Française de Normalisation) packaging commission.

TO GO FURTHER: 

• Explore our website Look4Loops; 
• Sign up for our online course "Develop circular packaging solutions"; 
• Send your feedback or suggestions to the LinkedIn of your host Colienne Regout.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Even my children know what compost is! But how do you determine what material goes into home and industrial compost? Can you explain what makes the difference and why it is important not to mix them up? What are the criteria to meet for biodegradation, disintegration, ecotoxicity and chemical characteristics?

Love-Ese Chile answers those questions in the 8th audio clip of the 'Certifications Spotlight: Truths and Traps' series. She unravels the mysteries behind the OK Compost Certifications. As usual, let’s equip you with knowledge and critical thinking to decipher:

• their meaning,
• their application,
• their grey areas,
• and their pros and cons.

Once again, you will feel the passion of my guest! Composting is one of those apparently simple subjects that leads to tireless conversation with Ese. In the context of April as Earth Month, this episode gives you the perfect opportunity to raise awareness on what we can and can’t bring back safely to the soil.

HERE ARE THE RECOMMENDED RESOURCES 

• TUV Austria Okcertification webpage: https://www.tuv-at.be/okcert/
• The Biodegradable Products Institute (BPI) Certification, the North America’s leading authority on compostable products & packaging:  https://bpiworld.org/
• Episode #04: “How to consider biodegradation for your packaging?” with Love-Ese Chile: https://www.look4loops.com/packaging-podcast/ep04-consider-biodegradation

WHERE TO FIND LOVE-ESE CHILE and HER COMPANY?

• Her LinkedIn profile: https://www.linkedin.com/in/love-ese-chile/
• Regenerative Waste Labs website: https://www.regenwastelabs.com/

ABOUT LOVE-ESE CHILE from REGENERATIVE WASTE LABS

Dr. Love-Ese Chile is Managing Owner of circular waste research and consulting firm Regenerative Waste Labs. With her scientific background, Love-Ese has taken her expertise into the industry and is passionate about sharing her knowledge and empowering others. Recently named a 2024 Clean50 Emerging Leader, Love-Ese leads a team at the intersection of bioproducts, circular economy policy and organic waste recovery. She engages in projects to implement initiatives that add value to businesses and organizations that generate large volumes of organic waste. Love-Ese has worked with all levels of government, NGOs and businesses to facilitate action that drives the use and recovery of circular bioproducts within the Canadian economy.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

You've likely encountered a Möbius loop logo on the back of packaging. But do you know what it signifies in terms of recycling and material information?

This logo is the focus of our 54th episode, closely connected to the two preceding episodes. Together, they form a trio of audio clips under the 'Certifications Spotlight: Truths and Traps' series, for which Anne-Laure has graciously joined us multiple times on the podcast. As usual, let’s equip you with knowledge and critical thinking to decipher:

• its meaning,
• its application,
• its grey areas,
• and its pros and cons.

Remember to also listen to episode 52 about the Green Dot (Point Vert) and episode 53 about the Triman logo!

HERE ARE SOME RECOMMENDED RESOURCES 

• ISO 14021:2016 Environmental labels and declarations. Self-declared environmental claims (Type II environmental labelling): https://www.iso.org/standard/66652.html
• Episode #53: “[Certifications Spotlight Audio Clip 6] The Triman Logo” with Anne-Laure Bulliffon of Albumine: https://www.look4loops.com/packaging-podcast/ep53-certifications-review-triman-logo-sorting-recycling-information-communication
• Episode #52: “[Certifications Spotlight Audio Clip 5] The Green Dot [Point Vert]” with Anne-Laure Bulliffon of Albumine: https://www.look4loops.com/packaging-podcast/ep52-certifications-review-green-dot-point-vert-logo-epr-ppwr-recycling-contribution
• To learn about what self-declaration claims are: Listen to episode #47: “[Certifications Spotlight Audio Clip 1] Introduction: The 3 Types of Environmental Declarations” with Anne-Laure Bulliffon of Albumine: https://www.look4loops.com/packaging-podcast/ep47-certifications-review-environmental-declarations-iso-eco-labels-communication
• Episode #35: “[Wild Waste Audio Clip 2] The Aluminium” with Lise Nicolas and Enzo Muttini of M. & Mme Recyclage: https://www.look4loops.com/packaging-podcast/ep35-wild-waste-material-recycling-aluminium
• Episode #33: “[Wild Waste Audio Clip 1] The Glass” with Lise Nicolas and Enzo Muttini of M. & Mme Recyclage: https://www.look4loops.com/packaging-podcast/ep33-wild-waste-material-recycling-glass
• Episode #43: “[Wild Waste Audio Clip 6] Paper & Cardboard” with Lise Nicolas and Enzo Muttini of M. & Mme Recyclage: https://www.look4loops.com/packaging-podcast/ep43-wild-waste-material-recycling-paper-carboard
• 2 articles on the fact that the European Parliament and European Council have reached a provisional agreement on the Packaging and Packaging Waste Regulation (PPWR): “EU negotiators reach provisional agreement on PPWR” by EUROPEN: https://www.europen-packaging.eu/news/eu-negotiators-reach-provisional-agreement-on-ppwr/, and “PPWR deal limits single-use plastics, mandates DRS, and enables consumer reuse” by Packaging Europe: https://packagingeurope.com/news/ppwr-deal-limits-single-use-plastics-mandates-drs-and-enables-consumer-reuse/11059.article  

WHERE TO FIND ANNE-LAURE BULLIFFON?

• Her LinkedIn profile: https://www.linkedin.com/in/albulliffon/   
• Albumine, in France: https://albumine.fr/  
• Profil’Pack, in Canada: https://profilpackaging.com/  

ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmetics  manufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network of  multidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbon  footprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

What could possibly mean this logo featuring a little figure and arrows going against the clock's hands? What does it conjure up for you? Do we really need more pictos around information about sorting? What if I told you that it is actually mandatory, for now? 

Anne-Laure is back on the airwaves of this podcast to delve into the enigma of the 'Triman' logo in this 6th audio clip of the “Certifications Spotlight: Truths and Traps” series. Let’s equip you with knowledge and critical thinking to decipher:

• its meaning,
• its application,
• its grey areas,
• and its pros and cons.

Follow us: After the Green Dot (Point Vert) in the previous episode, Anne-Laure will be back for the next one to dive into the Moebius logo!

HERE ARE SOME RECOMMENDED RESOURCES 

• Episode #52: [Certifications Spotlight Audio Clip 5] The Green Dot [Point Vert] with Anne-Laure Bulliffon of Albumine: https://www.look4loops.com/packaging-podcast/ep52-certifications-review-green-dot-point-vert-logo-epr-ppwr-recycling-contribution
• Episode #47: [Certifications Spotlight Audio Clip 1] Introduction: The 3 Types of Environmental Declarations with Anne-Laure Bulliffon of Albumine: https://www.look4loops.com/packaging-podcast/ep47-certifications-review-environmental-declarations-iso-eco-labels-communication
• Episode #42: Better communicate with obvious recycling labels with Alejandra Laclette of PlanetArk: https://www.look4loops.com/packaging-podcast/ep42-recycling-label-bin-campaigns-communication
• The obligation to display TRIMAN signage and information on sorting procedures (application of article L. 541-9-3 of the Environment Code) in French >>  “FAQ et frises sur le Triman et l'information précisant les modalités de tri” (https://www.ecologie.gouv.fr/sites/default/files/FAQ%20Triman%20et%20frises.pdf < https://www.ecologie.gouv.fr/cadre-general-des-filieres-responsabilite-elargie-des-producteurs) 
• The switch from the Green Dot (Point Vert) to the Triman logo explained by the French Ministries Ecology and Territories in a short video: https://www.youtube.com/watch?v=laENxN2qho0&t=1s “Triman: pour trier les emballages simplement” 
• Sorting instructions (including the Triman logo) provided in English by Leko: https://www.leko-organisme.fr/en/les-consignes-de-tri-pour-les-citoyens/
• Information provided in French by Citeo: https://www.citeo.com/le-mag/une-nouvelle-info-tri-harmonisee-pour-faciliter-le-geste-de-tri-des-emballages-et-papiers
• Information in English: “Triman logo - EU Commission opens an infringement procedure for French environmental labelling rules” (16 feb 2023): https://www.foodlaw.info/post/triman-logo-infringement-procedure-for-french-environmental-labelling-rules  
• Information in French “Triman : la commission européenne ouvre un procédure d'infraction contre la France” (Wednesday February 15th, 2023): https://blog.gossement-avocats.com/blog/environnement/triman-la-commission-europeenne-ouvre-un-procedure-d-infraction-au-droit-de-l-union-europeenne-contre-la-france
• Short article in French “Triman, le super-héros du tri empêtré”: https://www.usinenouvelle.com/article/triman-le-super-heros-du-tri-empetre.N2101676

WHERE TO FIND ANNE-LAURE BULLIFFON?

• Her LinkedIn profile: https://www.linkedin.com/in/albulliffon/   
• Albumine, in France: https://albumine.fr/  
• Profil’Pack, in Canada: https://profilpackaging.com/  

ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmetics  manufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network of  multidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbon  footprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have you ever been skeptical about a green logo? This one won't help you much; it's a gem in its own right!

Luckily, we have Anne-Laure to clear things up, in just a few minutes, what you need to remember about it! Little hints: it has something to do with the Extended Producer Responsibility (EPR) and the EU Packaging and Packaging Waste Regulation (PPWR, formerly PPWD, for Directive).

The “Green Dot” is the 5th audio clip of the “Certifications Spotlight: Truths and Traps” series. This episode is very short and incisive. However, like the others, it unravels the mysteries behind one of the logos you find on the packaging. Let’s equip you with knowledge and critical thinking to decipher:

• its meaning,
• its application,
• its grey areas,
• and its pros and cons.

Spoiler alert: Anne-Laure will be back for the next two episodes, where we'll dive into the Triman logo and the Möbius logo, one after the other!

HERE ARE THE RECOMMENDED RESOURCES 

• The European Directive 94/62/EC: https://www.europarl.europa.eu/thinktank/en/document/EPRS_BRI(2022)734698
• EPR organisms mentioned:
  • in France, there are 2 organisms: Leko and Citeo.
  • in Quebec, you have Éco Entreprises Québec and, in the rest of Canada, you will find Multi-Material Stewardship Western or Circular Materials.

WHERE TO FIND ANNE-LAURE BULLIFFON?

• Her LinkedIn profile: https://www.linkedin.com/in/albulliffon/
• Albumine, in France: https://albumine.fr/
• Profil’Pack, in Canada: https://profilpackaging.com/

ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmetics  manufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network of  multidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbon  footprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

Have you ever wondered how to determine if a bottle is truly reusable? And if it is, what steps need to be taken both upstream and downstream to transform this concept into a practical reality? The significance of a Reuse logo extends beyond just the consumer – it holds relevance for producers, stores, collectors, and washing companies alike. Join us in exploring the reasons behind the necessity of a Reuse logo.

The “Reuse logo for bottles and more” is the 4th audio clip of the “Certifications Spotlight: Truths and Traps” series. Like the others, it unravels the mysteries behind one of the logos you find on the packaging. Let’s equip you with knowledge and critical thinking to decipher:

• its meaning,
• its application,
• its grey areas,
• and its pros and cons.

Spoiler alert: this one is still a young logo and fairly positive!

HERE ARE THE RECOMMENDED RESOURCES 

• The website of Réseau Vrac et Réemploi (fusion between Réseau Vrac and Réseau Consigne): https://reseauvracetreemploi.org/  
• The website of ALPES CONSIGNE : https://alpesconsigne.fr/  
• The source to find members of France Consigne and the map of this national association which allows you to know where to return containers identified as reusable thanks to the logo: https://franceconsigne.fr/  
• The sources to find shops that collect reusable packages: https://www.reseauconsigne.com/cartographie/   
• The communication agency Atelier Kaboom: https://atelier-kaboom.com/   
• Previous episodes mentioned:
  • Episode 46: “Water-free tablets and reusable bottles: Rethinking product and packaging pairing” with Frédérique Drouin of Myni: https://www.look4loops.com/packaging-podcast/ep46-non-toxic-products-water-free-tablet-reusable-bottles  
  • Episode 10: “A low-tech deposit system to expand zero-waste food businesses” with Marie Jemine of L’Empoteuse: https://www.look4loops.com/packaging-podcast/ep10-low-tech-deposit
  • Episode 8: “Ready to rock with zero-waste office canteens?” with Jérémie Lambin of Freddy met Curry: https://www.look4loops.com/packaging-podcast/ep08-zero-waste-office-canteens    
  • Episode 50: “From single-use to reuse: Shaping the era of refillable packaging, starting with personal care products” with Jo-Anne Chidley of Beauty Kitchen and Reposit: https://www.look4loops.com/packaging-podcast/ep50-single-use-reuse-refill-returns-service-cosmetics   
  • Episode 36: The bulk: How to free products and consumers from the packaging? with Célia Rennesson of Réseau Vrac & Elsa Bortuzzo of Yokoumi: https://www.look4loops.com/packaging-podcast/ep36-bulk-network-packaging-free-products-consumers   
• Le Fourgon (a delivery system of returned drinks at home): https://www.lefourgon.com/   
• The website of the New European Reuse Alliance (New ERA):  https://www.newreusealliance.eu/  
• The AGEC law: La loi anti-gaspillage pour une économie circulaire: https://www.ecologie.gouv.fr/loi-anti-gaspillage-economie-circulaire   
• LEKO: https://www.leko-organisme.fr/  
• CITEO: https://www.citeo.com/   
• The old 5 stars bottles for reuse: https://www.luckyfind.fr/annonces/122136-lot-12-bouteilles-a-etoile-annees-650-70  
• Article about Coca-Cola choices (Cash investigation from 2018): https://www.zerowastefrance.org/cash-investigation-sur-le-plastique-notre-decryptage/    

WHERE TO FIND CECILE FORGUE?

• Her LinkedIn profile: https://www.linkedin.com/in/Cécile-forgue-763a6b69/

ABOUT Cécile Forgue from ALPES CONSIGNE

With her academic background as an engineer and her personal goal to reduce packaging waste, Cécile Forgue decided in 2019 to work on developing a reuse system, convinced that glass packaging can have a much better impact on the environment than currently with the recycling system they have in France. Therefore she joined a citizen movement around this topic and co-founded ALPES CONSIGNE in 2020. She is now really glad to see the reuse system grow and to notice that even eco-organisms seem to get into working order to make reuse a reality and the norms for the upcoming years. Packaging reuse has become a reality in the past few years in France and has beautiful days forward.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Imagine if competitive brands collectively adopted multi-use and standardized packaging.

Imagine products exclusively housed in reusable packaging displayed on every retailer's shelf.

Now, envision a seamless system where customers can return these refillable containers, ensuring their circulation for many years to come!

Well, this is already happening with pioneers like Jo-Anne Chidley, the co-founder of Beauty Kitchen, a sustainable, natural personal care brand, and Reposit, a packaging-as-a-service platform. 

She shares a wealth of advice drawn from her experience in this episode! Get ready to learn about:

• How certifications like Cradle-to-Cradle and B-Corp serve as excellent guidelines for improvement (as her company broke records in the European cosmetic industry).
• The significance of values such as partnerships, collaborations, and community in fortifying a reuse business model.
• The paramount importance of modularity in constructing long-term, viable solutions (illustrated using the example of washing infrastructure).
• Measurements to better disrupt single-use and plastic packaging, with some key environmental and sales impacts!

I admire how Jo is defeating preconceived ideas, and how she is opening revolutionary horizons for reuse!

Here's my two cents if you get the chance to meet her: Don’t say no to Jo! Instead, inquire "How?" and be ready to roll up your sleeves!

RESOURCES MENTIONED IN THIS EPISODE

• Jo answers the question formulated in Episode 34: “Designing plastic free: Why and what does it take?” with Sian Sutherland of A Plastic Planet: https://www.look4loops.com/packaging-podcast/ep34-plastic-free-material-design-campaigns-platform  
• If you want to know more about the Bulk Collective concept, listen to episode 36: “The bulk: How to free products and consumers from the packaging?” with Célia Rennesson of Réseau Vrac & Elsa Bortuzzo of Yokoumi: https://www.look4loops.com/packaging-podcast/ep36-bulk-network-packaging-free-products-consumers
• Jo recommends reading 
  • Iain Banks, a Scottish sci-fi author.
  • the Cradle to Cradle books
  • the B Corp Handbook

WHERE TO FIND JO-ANNE CHIDLEY AND HER COMPANIES?

• The Reposit website: https://reposit.world/   
• The Beauty Kitchen website: https://beautykitchen.co.uk/   
• Jo-Anne Chidley LinkedIn profile: https://www.linkedin.com/in/jochidley/

ABOUT JO-ANNE CHIDLEY FROM BEAUTY KITCHEN AND REPOSIT

Jo Chidley is a circular economy expert, chemist, herbal botanist, and co-founder of Beauty Kitchen and Reposit, the highest scoring B Corp in the UK beauty industry and the pioneering Packaging as a service for consumer products. Founded in 2014, Jo has set out to change the face of the beauty industry by creating the most effective, natural, and sustainable beauty products in the world, alongside changing the way we see our packaging for beauty and beyond.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Do you know where the paper and wood you use come from? What concrete guarantees do you have that a certified entity is not harming endangered species? What are the standards and the governance driving this certification body? 

In this episode, Peter Wood lays out big pieces of answers on the table with a focus, this time, on the #PEFC (Programme for the Endorsement of Forest Certification).

It is the logical sequel to episode 48 devoted to FSC certification. They are both part of a series of “Certifications Spotlight: Truths and Traps” audio clips. They will all unravel the mysteries behind the logos, certifications, and declarations you find on packaging. Let’s equip you with knowledge and critical thinking to decipher:

• its meaning,
• its application,
• its grey areas,
• and its pros and cons.

HERE ARE THE RECOMMENDED RESOURCES 

• Episode 48: [Certifications Spotlight Audio Clip 2] FSC, Forest Stewardship Council with Peter Wood of UBC as well: https://www.look4loops.com/packaging-podcast/ep48-certifications-review-fsc-forests-logging-wood-paper   
• An article that explains the problematic situation about logging in endangered species habitat: “B.C. allows logging in critical habitat of one of the province’s sole recovering caribou herds” https://thenarwhal.ca/bc-caribou-habitat-wood-river-basin/   
• Peter Wood mentioned wording from the (Canadian Standard Association) CSA’s SFM standards that get to the core of the problem, that the “standards” are ultimately up to the company. The actual wording of this is as follows (under “Assessing values, objectives, indicators, and targets”, page 72): “Management experience might show that previous targets were either easily met (resulting in more rigorous objectives) or impossible to meet (necessitating more realistic goals)”.
• Let’s note that we have learned that since Ecojustice launched the legal challenge, the CSA has decided to close this certification system. Teal Jones, the logging company that is facing the biggest act of civil disobedience in Canadian history, with more than 1,000 people arrested, is certified to CSA, and just posted this news on their website, indicating what is happening: https://tealjones.com/certifications   
• Here is the website of the Competition Bureau Canada, a consumer fraud body that can help prevent false claims: https://ised-isde.canada.ca/site/competition-bureau-canada/en   
• An article about the Ecojustice legal challenge against the SFI: “Canada’s largest sustainable forestry program [SFI] accused of greenwashing”: https://biv.com/article/2022/12/canadas-largest-sustainable-forestry-program-accused-greenwashing  
• For the real keeners, the full legal complaint can be viewed here: https://ecojustice.ca/wp-content/uploads/2022/12/SFI-CB-Complaint-Final.pdf  
• The PEFC website: https://pefc.org/     

WHERE TO FIND PETER WOOD?

• His LinkedIn profile: https://www.linkedin.com/in/peter-wood-66811128/   

ABOUT PETER WOOD FROM UBC

Peter has been working on issues related to forests and sustainability for over twenty years now, both within Canada and his home province of British Columbia, as well as overseas, in places like the Congo Basin and Borneo. He is currently a lecturer and coordinator with the Master of International Forestry Program at the University of British Columbia in Vancouver.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

If I say: “logging, wood, and paper”? Would Ancient Forests and Indigenous People's rights come to your mind?

Do you know if and how far the Forest Stewardship Council is acting in protecting that? I am talking about the FSC certification that you can find on several packaging and more.

Off we go! It is time to go over it with a fine-tooth comb with our enthralling guest, Peter Wood. 

FSC is the first of a series of “Certifications Spotlight: Truths and Traps” audio clips. They will all unravel the mysteries behind the logos, certifications, and declarations you find on packaging. Let’s equip you with knowledge and critical thinking to decipher:

• its meaning,
• its application,
• its grey areas,
• and its pros and cons.

HERE ARE THE RECOMMENDED RESOURCES 

• The PhD of Peter Wood that evaluates the changes that companies have to make in order to meet FSC certification: https://tspace.library.utoronto.ca/bitstream/1807/17844/1/Wood_Peter_J_200906_PhD_thesis.pdf
• The criteria for FSC in BC merged with the Canada-wide standard: https://connect.fsc.org/document-centre/documents/resource/181
• The very interesting expose: Alecci, Scilla. 2023. How auditing giant KPMG became a global sustainability leader while serving companies accused of forest destruction. https://www.icij.org/investigations/deforestation-inc/audit-firms-kpmg-environmental-sustainability-logging/
• Motion 65, the resolution adopted by the General Assembly of the Forest Stewardship Council (FSC) in September 2014: https://www.greenpeace.org/canada/en/story/644/protecting-intact-forests-fscs-motion-65-getting-the-facts-straight/
• The book chapter of Peter Wood about the possible restriction of stopping logging and intact forest landscape: Nikolakis, W., & Wood, P. (2022). INTACT FOREST LANDSCAPES AND THE FOREST STEWARDSHIP COUNCIL. The Role of Business in Global Sustainability Transformations, 148. https://www.researchgate.net/publication/364148308_Intact_Forest_Landscapes_and_the_Forest_Stewardship_Council
• The 2 episodes in our Unboxing Your Packaging podcast with Canopy: Episode #32 with Valerie Langer, “Packaging: the best starting point for more circular solutions and products?” (https://www.look4loops.com/packaging-podcast/ep32-europe-canada-regulations-circular-solutions-collaborations) & Episode #22 with Lee-Ann Unger, “How to envision a sustainable future for the paper packaging supply chain?” (https://www.look4loops.com/packaging-podcast/ep22-sustainable-paper-supply-chain-protecting-forests)
• A highlighting YouTube video on the channel of the Endangered Ecosystems Alliance with Ken Wu, “Old-Growth Forests vs. Second-Growth Plantations - The Differences”:https://www.youtube.com/watch?v=Tp3iL72wy4A&t=4s
• Another video with the same subject published on the Ancient Forest Alliance Facebook page: https://www.facebook.com/ancientforestalliance/videos/1852036138224298/?extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C&mibextid=NnVzG8 

WHERE TO FIND PETER WOOD?

• His LinkedIn profile: https://www.linkedin.com/in/peter-wood-66811128/ 

ABOUT PETER WOOD FROM UBC

Peter has been working on issues related to forests and sustainability for over twenty years now, both within Canada and his home province of British Columbia, as well as overseas, in places like the Congo Basin and Borneo. He is currently a lecturer and coordinator with the Master of International Forestry Program at the University of British Columbia in Vancouver.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have you ever wondered if the environmental claims or logos on your packaging were completely legit and adequate? Did you dive into it?

Welcome to our new series: “Certifications Spotlight: Truths and Traps”! 

We'll unravel the mysteries behind the logos, certifications, and declarations you find on packaging. 

• What do they really mean? 
• When and where are they applied? 
• Do they sometimes conceal key information? 

We'll weigh their pros and cons and explore the added value for everyone in the value chain, including end consumers.

This series is the result of collaborations with experts who joined us with enthusiasm. 

Whether you're in the packaging or packaged goods industry, these episodes aim to equip you with knowledge and critical thinking to decipher what is too often put forward as foolproof guarantees.

Today, as an introduction to many audio clips to come – with a focus on a certification or a logo in particular –, I invited Anne-Laure Bulliffon to globally explain 

• the communication challenges of packaging environmental declarations, 
• their different types, 
• and what you can or can NOT say around them.

HERE IS THE RECOMMENDED RESOURCE 

• The website of the International Organization for Standardization, where it publishes International Standards: https://www.iso.org/standards.html.  

WHERE TO FIND ANNE-LAURE BULLIFFON?

• Her LinkedIn profile: https://www.linkedin.com/in/albulliffon/
• Albumine, in France: https://albumine.fr/ 
• Profil’Pack, in Canada: https://profilpackaging.com/ 

ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmeticsmanufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network ofmultidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbonfootprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

The product is the packaging’s reason for being! But what if we start to rethink products? 

In this episode, we delve into the journey of MYNI, a company offering cleaning and personal care products concentrated in a water-free tablet.

With Frédérique, the general director of this innovative manufacturer, you will discover 

• how they tackle toxic ingredients, water usage, and CO2 emissions issues, all at once;
• how they eliminate the need for single-use plastics with wheat straw reusable bottles, but not only;
• and how they collaborate in B2B with all kinds of shops, from small refilleries to big brands.

When Frédérique is sharing her experience, you can feel that she is driven by living in a healthier and cleaner environment. MYNI is a good example of how rethinking commonly used products could be paired with finding alternative packaging… and even other distribution systems.

RESOURCES MENTIONED IN THIS EPISODE

• The burning question came from Célia Rennesson of Réseau Vrac in Episode 36: The bulk: How to free products and consumers from the packaging?: https://www.look4loops.com/packaging-podcast/ep36-bulk-network-packaging-free-products-consumers
• Canada Goose was one of their B2B partnership named in this episode. 
• Another partnership mentioned was with Mimi & August: https://mimiandaugust.com/ 
• The Québec based company for their future packaging, BOSK: https://www.bosk-bioproducts.com/index.html
• The “Sustainability Defined” podcast: https://sustainabilitydefined.com/ 

WHERE TO FIND FREDERIQUE DROUIN AND MYNI?

•     The MYNI website: https://myni.ca/
•     Their Tik Tok page: https://www.tiktok.com/@mynicleaning
•     Their Instagram page: https://www.instagram.com/mynicleaning/
•     Their Facebook page: https://www.facebook.com/Mynicleaning/
•     Drop a line to Frédérique on LinkedIn: https://www.linkedin.com/in/fr%C3%A9d%C3%A9rique-drouin-799714b6/ 

ABOUT FREDERIQUE DROUIN FROM MYNI

Frédérique Drouin is a dedicated professional who began her career as a Chartered Professional Accountant. Throughout her professional journey, she has consistently demonstrated a deep concern for the environment and a strong desire to make a positive impact. It was this passion that led her to join MYNI, a renowned organization committed to fight single-use plastics, toxic ingredients and CO2 emissions by offering cleaning and personal care products concentrated in a tablet.

At MYNI, Frédérique is leading operations and is strongly involved in the supply chain management. She diligently works to implement efficient and eco-friendly processes within the company, ensuring that MYNI remains at the forefront of environmentally conscious business practices.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

If you have been in contact with single-use plastic items, and even use some of them along your value chain, this episode is for you!

Today’s textbook case is none other than the single-use plastic legislation! 

Boring? Not at all if you sharpen your pencils well, now that the schools go back after summer. Let’s come back together with sensitive rules and critical thinking to be able to read between the lines!

How will we do that in this episode? Be ready to learn,

• first, about the important role of legislation countering the inaction triangle,
• secondly, about the worldwide context of this single-use plastic legislation,
• and finally, about the 3 reasons why you shouldn’t make single-use plastic bans your new hobby horse… with a Canadian regulation as an exemplifying case study. The 3 points are:
  1. What are we talking about?
  2. Where does it happen?
  3. What if we shift the conversation to solutions?

The ice on the cake? As a revision sheet, you will have some past referral episodes and a promo code for our “Develop Circular Packaging Solutions” online training… that might be helpful to set off decision processes to address those kinds of legislation and take the lead!

LINKS TO RESOURCES MENTIONED IN THE EPISODE

• We invite you to (re)listen to other episodes among others. Here they are in the order mentioned in this episode:
  • Episode #34: “Designing plastic free: Why and what does it take?” with Sian Sutherland of A Plastic Planet: https://www.look4loops.com/packaging-podcast/ep34-plastic-free-material-design-campaigns-platform
  • Episodes about materials:  37 about plastics, 39 about bioplastics and 41 about mass balance (which are all part of our Wild Waste Audio Clips Series) + Tipa (ep. 38), Lactips (ep. 40), Notpla (ep. 21) and Ecovative Design (ep. 20).
  • Episodes about reuse: 6 with Loop, 8 with Freddy met Curry, 9 with LaSemo, 10 with L’Empoteuse, 24 with Re:Dish, 30 with Returnity, 36 with Reseau Vrac and Yokoumi, and more to come.
  • Episode #12: “When cups initiate a reusable ecosystem to take the waste out of takeout” with Cody Irwin of ShareWares: https://www.look4loops.com/packaging-podcast/ep12-reusable-cup-takeout 
• Plastic waste in the United States - statistics & facts from Statista: https://www.statista.com/topics/5127/plastic-waste-in-the-united-states/#topicOverview 
• The European Commission page about single-use plastic products (SUPs): https://environment.ec.europa.eu/topics/plastics/single-use-plastics_en
• The humoristic video (from the European Commission) to discover the inconvenient truth about single-use plastics: https://environment.ec.europa.eu/topics/plastics/single-use-plastics/eu-restrictions-certain-single-use-plastics_en# 
• The French AGEC law (la loi Anti-Gaspillage pour une Economie Circulaire): https://www.ecologie.gouv.fr/loi-anti-gaspillage-economie-circulaire 
• “Historic day in the campaign to beat plastic pollution: Nations commit to developing a legally binding agreement”, United Nations Environment Programme (March 2, 2022): online here: https://www.unep.org/news-and-stories/press-release/historic-day-campaign-beat-plastic-pollution-nations-commit-develop 
• The “Single-use Plastic Prohibition Regulations (SUPPR)” published by the Canadian federal government:  https://laws-lois.justice.gc.ca/eng/regulations/SOR-2022-138/ 
• Single-use Plastics Prohibition Regulations - Technical guidelines from Government of Canada: https://www.canada.ca/en/environment-climate-change/services/managing-reducing-waste/reduce-plastic-waste/single-use-plastic-technical-guidance.html 
• Single-use Plastics Prohibition Regulations (SOR/2022-138) on the Justice Laws Website of the Government of Canada: https://laws-lois.justice.gc.ca/eng/regulations/SOR-2022-138/
• The Single-Use and Plastic Waste Prevention Regulation in BC: https://www.bclaws.gov.bc.ca/civix/document/id/oic/oic_cur/0461_2023 
• More information on plastic waste prevention in B.C.: https://www2.gov.bc.ca/gov/content?id=4729A52504704E94A74FC690C907D7F9
• Article “The 3 high stakes to drive circular packaging solutions. A Franco-Canadian perspective” by Anne-Laure Bulliffon and Colienne Regout: https://circulab.com/high-stakes-to-drive-circular-packaging-solutions/
• The Ellen MacArthur Foundation’s New Plastics Economy Global Commitment: https://ellenmacarthurfoundation.org/topics/plastics/overview 
• The website of “Paris, a city without single-use plastic by 2024” https://www.paris.fr/pages/paris-ville-sans-plastique-jetable-d-ici-2024-6931 
• The grant “Plastics challenge: Advancing Reuse to Replace Single-Use Plastics” opened from September 12th to October 24th 2023 by  Environment and Climate Change Canada (ECCC): See https://ised-isde.canada.ca/site/innovative-solutions-canada/en/plastics-challenge-advancing-reuse-replace-single-use-plastics 
• The Look4Loops interactive workshops: https://www.look4loops.com/workshops 
• The direct link to the “Develop circular packaging solutions” online training, created by Look4Loops with the support of the Circulab Academy: https://circulab.academy/courses/develop-circular-economy-packaging/ 

WHERE TO FIND COLIENNE?

Look4Loops, creating circular value: https://www.look4loops.com/services

Colienne’s LinkedIn profile: https://www.linkedin.com/in/colienneregout/en

ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

Colienne also won the 2022 Business of the Year award «La Palme Bleue» from la Chambre de Commerce Francophone de Vancouver. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have you ever grasped the limits of our take-make-waste system and tooled you up for solutions? What if you could do that by playing?

This episode is a summer special edition with Anne-France, the co-founder of the Circular Economy Collage. It is a workshop powered by collective intelligence to understand the issues of our existing global “linear” economy and the opportunities offered by the circular economy. In this interview, Anne-France explains with passion the Why, the How, and the What!

Since 2020, the success of the Circular Economy Collage has had a huge impact on participants. And, before taking a break from broadcasting new episodes during the summer, I wanted to leave you with a perfect activity to experience no matter where you are in the world!

It is a tool I enjoy using to educate toward impactful actions! And no later than a few minutes before I record this intro, a client told me that she was losing track of time because she was having so much fun with this playful and collective workshop. And I am pretty sure that will be your case very soon!

Ready to discover how the cards are already in your hands?

RESOURCES MENTIONED IN THIS EPISODE

• Episode #36: «The bulk: How to free products and consumers from the packaging?» with Célia Rennesson and, Elsa Bortuzo, the other co-founder of the Circular Economy Collage but, in that interview, she is talking about her other work related to cosmetic in bulk: https://www.look4loops.com/packaging-podcast/ep36-bulk-network-packaging-free-products-consumers
• The burning question came from Sébastien Bregeaud of Notpla in Episode 21 «What if seaweed could solve the single-use plastic problem?»: https://www.look4loops.com/packaging-podcast/ep21-seaweed-alternative-to-single-use-plastic
• The other Fresk / Collages mentioned in this episode:
  • Climate Fresk https://climatefresk.org/ or La Fresque du Climat https://fresqueduclimat.org/
  • La Fresque du Plastique https://fresqueduplastique.fr/index.php/en/home-2/
  • The Biodiversity Collage https://www.fresquedelabiodiversite.org/en.html

WHERE TO FIND ANNE-FRANCE MARIACHER AND THE CIRCULAR ECONOMY COLLAGE?

• https://www.lafresquedeleconomiecirculaire.com/ with the English section: https://www.lafresquedeleconomiecirculaire.com/international
• Drop a line to Anne-France on LinkedIn: https://www.linkedin.com/in/anne-france-mariacher-economiecirculaire/
• Contact Colienne Regout directly if you are in Canada: https://www.look4loops.com/contact

ABOUT ANNE-FRANCE MARIACHER FROM THE CIRCULAR ECONOMY COLLAGE

Anne-France Mariacher’s career has evolved from roles in operations, supply chain, sourcing, and HR.

For the past 5 years, her focus has been on the Circular Economy. She is a consultant, affiliate professor at ESCP Business Schools, and co-founder of the Circular Economy Collage, a non-profit organization that proposes a fun and inspirational workshop to understand the environmental challenges we are facing and the possibilities brought by the Circular Economy.

She believes that to engage everyone toward the transition, we need to build a desirable future.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Who hasn’t already used a paper bag/cup instead of a plastic one? Is it a (false) good idea? This is a crucial question to bring in the middle of the packaging Wild West!

Luckily, in our series of «Wild W[a]st.e» audio clips, Mr & Mrs Recycling captured the paper and cardboard lobbyists' arguments for you: Are wood fiber-based packaging really

• made entirely from natural and renewable materials, 
• lowering the carbon footprint,
• and reducing waste thanks to a good recycling system? 

In this episode, we also touch upon the questions about coating and food contact. So, would the paper be your «wanted» material or not? 

We invite you to (re)listen to the other «Wild W[a]st.e» audio clips and balance the pros and cons of all the materials we have chased on the Unboxing Your Packaging podcast!

HERE ARE THE RECOMMENDED RESOURCES

• «Food Chemical Safety. Contaminants» A volume in Woodhead Publishing Series in Food Science, Technology and Nutrition >> Chapter 9 - Chemical migration from food packaging: https://www.sciencedirect.com/science/article/pii/B9781855734623500514
• Coating solution from Notpla: https://www.notpla.com/notpla-coating/
• The vapor phase deposition of aluminum on paper developed by Cilkoa: https://cilkoa.com/
• In this episode, we invite you to (re)listen to other episodes as well:
  • Episode #22: «How to envision a sustainable future for the paper packaging supply chain?» with Lee-Ann Unger of Canopy: https://www.look4loops.com/packaging-podcast/ep22-sustainable-paper-supply-chain-protecting-forests
  • Episode #32: «Packaging: the best starting point for more circular solutions and products?» with Valerie Langer from Canopy among the 6 panelists: https://www.look4loops.com/packaging-podcast/ep32-europe-canada-regulations-circular-solutions-collaborations
  • Episode #21: «What if seaweed could solve the single-use plastic problem?» with Sébastien Bregeaud of Notpla and their algae-based coating: https://www.look4loops.com/packaging-podcast/ep21-seaweed-alternative-to-single-use-plastic

WHERE TO FIND LISE, ENZO, AND M. & MME RECYCLAGE?

• https://m-mme-recyclage.com/
• Their LinkedIn profiles:
  • https://www.linkedin.com/company/m-mme-recyclage/
  • https://www.linkedin.com/in/lisenicolas/
  • https://www.linkedin.com/in/enzomuttini/

ABOUT LISE NICOLAS AND ENZO MUTTINI FROM M. & MME RECYCLAGE

Lise and Enzo are both French engineers from the Polytech School of Paris-Saclay University. 

They started their recycling careers at Miniwiz in Asia by building the Trashpresso, the first mobile and autonomous plastics recycling unit. While working in the same company, they also created an Opensource Material Database. 

Nowadays, they lead an engineering office: M. & Mme Recyclage, which is specialized in materials impact and recycling issues. They are on a mission to vulgarize their knowledge and challenges related to this industry thanks to free-of-access data, infographics, and videos. Their activator and educative initiatives are largely recognized and followed. They have been recognized as National Geographic Green Heroes in 2019. Selected by the foundation pour la Nature et l’Homme in 2020 and awarded by Emballage Magazine in 2021. Last but not least, this year Lise has been selected for the European year of Youth. 

They are also wearing other professional hats such as independent researchers, lecturers, as well as founders of Precious Plastic France. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

Have you already felt confused by a recycling label? What kind of end-of-life information did you get when your packaging is composed of three different components? Was choosing the right bin super crystal clear?

Get inspired by the Australasian Recycling Label (ARL), the National Recycling Week campaigns, and other initiatives with Alejandra from PlanetArk!

In this episode, she explains:

• How to go further than what is ‘technically’ recyclable,
• How to avoid conflicting communication,
• & How to ease collaborative impact with all the stakeholders (including the councils as front liners, the companies, the schools, and the end-users).

You will end up with a bunch of tips and tools to educate and implement! This interview covers a lot and we even touch on reuse and refill!

I enjoyed how Alejandra demonstrated the importance of evidence-based and trust in the system and their program. 

LISTED REFERENCES, EXAMPLES, AND RECOMMENDATIONS IN THE ORDER MENTIONED IN THE INTERVIEW 

• GreenBlue with their «How2recycle» system in US: https://greenblue.org/work/how2recycle/
• The On-Pack Recycling Label (OPRL) in UK: https://oprl.org.uk/
• The teacher toolkit/curriculum: https://recyclingnearyou.com.au/arl/arl_lesson_plans
• Their youtube channel: https://www.youtube.com/@planetarktv including the song animated video «Check it! Before you Chuck it» and much more
• The initiative BehaviourWorks Australia (from Monash University): https://www.behaviourworksaustralia.org/
• The PlanetArk link with what worked best with BehaviourWorks Australia: https://recyclingnearyou.com.au/resources/resourcescouncil
• The webinar about behavior changes with Jenni Macklin and Ryan Collins: https://www.youtube.com/watch?v=W8mU4THS97E&t=2007s
• Alejandra’s recommendation was: The free series «War on Waste» on ABC Australia:https://iview.abc.net.au/show/war-on-waste 
• All the other episodes mentioned in the order of the conversation:

WHERE TO FIND PLANETARK AND ALEJANDRA?

• The PlanetArk website: https://www.planetark.org/
• Their recycling website: https://recyclingnearyou.com.au/
• LinkedIn page: https://www.linkedin.com/company/planetark/
• All their handles on multiple social media (Facebook, Instagram, Twitter) are: @PlanetArk
• Alejandra Laclette: https://www.linkedin.com/in/alejandralaclette/

ABOUT ALEJANDRA LACLETTE FROM PLANETARK

Alejandra Laclette holds a master’s degree in Sustainable Development from Macquarie University and has international experience working with stakeholders in Government and Industry on sustainability educational programs, particularly focusing on consumer understanding of waste reduction and the environmental credentials of packaging and how to dispose of it. 

She currently manages the Australasian Recycling Label and the National Recycling Week campaigns at Planet Ark.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

How to reduce our dependency on oil… while avoiding alternative solutions with other negative effects?

Are you familiar with the term «Mass balance»? Does it solve an ecological problem? 

In this «Wild W[a]st.e» audio clip with Mr & Mrs Recycling, we tackled 

• the mass balance process, 
• its shares, 
• the applications with bio-based and recycled materials, 
• the food parameters, 
• and some forecasts.

After having reviewed plastics and bioplastics in the previous episodes, let’s deep dive together into what Mass Balance means and induces!

HERE ARE THE RECOMMENDED RESOURCES

• Packaging Producer SIG Combibloc: https://www.iscc-system.org/. 
• The partnership of Borealis with the Finnish refining company Neste: https://www.argusmedia.com/en/news/1997382-borealis-and-neste-working-on-biobased-polypropylene.
• In this episode, we invite you to (re)listen to other episodes as well:
• Episode 39, [Wild Waste Audio Clip 4] Bioplastics: https://www.look4loops.com/packaging-podcast/ep39-wild-waste-material-recycling-bioplastics
• Episode 37, [Wild Waste Audio Clip 3] Plastics: https://www.look4loops.com/packaging-podcast/ep37-wild-waste-material-recycling-plastics

WHERE TO FIND LISE, ENZO, AND M. & MME RECYCLAGE?

• https://m-mme-recyclage.com/
• Their LinkedIn profiles:
• https://www.linkedin.com/company/m-mme-recyclage/
• https://www.linkedin.com/in/lisenicolas/
• https://www.linkedin.com/in/enzomuttini/

ABOUT LISE NICOLAS AND ENZO MUTTINI FROM M. & MME RECYCLAGE

Lise and Enzo are both French engineers from the Polytech School of Paris-Saclay University. 

They started their recycling careers at Miniwiz in Asia by building the Trashpresso, the first mobile and autonomous plastics recycling unit. While working in the same company, they also created an Opensource Material Database. 

Nowadays, they lead an engineering office: M. & Mme Recyclage, which is specialized in materials impact and recycling issues. They are on a mission to vulgarize their knowledge and challenges related to this industry thanks to free-of-access data, infographics, and videos. Their activator and educative initiatives are largely recognized and followed. They have been recognized as National Geographic Green Heroes in 2019. Selected by the foundation pour la Nature et l’Homme in 2020 and awarded by Emballage Magazine in 2021. Last but not least, this year Lise has been selected for the European year of Youth. 

They are also wearing other professional hats such as independent researchers, lecturers, as well as founders of Precious Plastic France. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

When companies are aiming for plastic-free, they would like an alternative having the exact same properties as conventional plastics while meeting all the best end-of-life scenarios. Are they dreaming awake? Could bioplastic packaging be both recyclable and properly biodegradable in all types of environments?

You probably already have heard about plant-based materials but what about the milk protein, called casein? 

Well, that’s perfect timing to learn more about a very innovative material from Lactips.

In this episode, Flavie explains

• what are their natural polymer pellets,
• how their solubility fits recyclability as well as compostability, and even reusability,
• and how education supports adequate transition for the end-users and the industries.

I liked her joyful spirit and her focus on «dedicated solutions for dedicated applications».

RESOURCES MENTIONED IN THIS EPISODE

• The Lactips’ youtube channels https://www.youtube.com/@lactips8558 with educative videos about paper recycling or biodegradability, for example (on their website as well: https://www.lactips.com/an-industrial-natural-polymer-biodegradable-in-different-environments/biodegradability-biodegradation-a-controlled-end-of-life-material/?lang=en)
• The burning question came from Lise Nicolas in Episode #28: The good, the bad, and the ugly of recycling with M. & Mme Recyclage: https://www.look4loops.com/packaging-podcast/ep28-waste-collection-sor
• The podcast Super Green Me from Lucas Scaltritti: https://shows.acast.com/super-green-me
• Check also the Wild Waste audio clip about bioplastics in episode 39: https://www.look4loops.com/packaging-podcast/ep39-wild-waste-material-recycling-bioplastics

WHERE TO FIND FLAVIE BANCEL AND LACTIPS?

• The website of Lactips: https://www.lactips.com/?lang=en
• Lactips on LinkedIn: https://www.linkedin.com/company/lactips/
• Flavie Bancel on LinkedIn: https://www.linkedin.com/in/flavie%2Dbancel%2Dbusiness%2Ddeveloper/
• View all episodes 

ABOUT FLAVIE BANCEL FROM LACTIPS

With expertise in international business relations, Flavie Bancel places her commitment toward her clients to support them in their commercial strategy.

Being part of Lactips’ team since 2019, Flavie dedicates her energy to supporting Lactips’ partners in their packaging mutation and circular economy efforts. Having a strong knowledge of brand owners’ cultures and organizations, Flavie uses her environmental awareness to meet the needs of their markets.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

While ‘bioplastics’ are widely touted as the panacea of packaging, we captured some misleading lobbyists’ arguments.

In this «Wild W[a]st.e» audio clip with Mr & Mrs Recycling, you will discover if it is right to say that bioplastics are 

• oil free,
• from agricultural waste,
• sustainable,
• and biodegradable?

In this episode, we invite you to (re)listen to other episodes and videos. We warmly encourage you to be curious and take the time to dig deeper by yourself and/or with an expert.

Stay tuned for the next «Wild W[a]st.e» audio clip on the Unboxing Your Packaging podcast. It will bring the mass balance subject on the table: The logical sequence to the episodes on plastics and bioplastics!

HERE ARE THE RECOMMENDED RESOURCES

• Development announcement about the European Bio PE from tall oil produced by the Finland pine industry and made from green leftovers: «Dow and UPM partner to produce plastics made with renewable feedstock» (https://corporate.dow.com/en-us/news/press-releases/dow-and-upm-partner-to-produce-plastics-made-with-renewable-feedstock.html).
• In this episode, we invite you to (re)listen to other episodes as well:
  • ep. 20 «How to grow your compostable packaging? Explore the wonder of mycelium!» with Ecovative (https://www.look4loops.com/packaging-podcast/ep20-compostable-mycelium-mushroom-design),
  • ep. 21 «What if seaweed could solve the single-use plastic problem?» with Notpla (https://www.look4loops.com/packaging-podcast/ep21-seaweed-alternative-to-single-use-plastic),
  • ep. 34 «Designing plastic free: Why and what does it take?» with A Plastic Planet and their the PlasticFree.com platform (https://www.look4loops.com/packaging-podcast/ep34-plastic-free-material-design-campaigns-platform),
  • ep. 38 «Creating compostable packaging that emulates conventional plastic properties» with Tipa (https://www.look4loops.com/packaging-podcast/ep38-compostable-flexible-single-use-plastic-free),
  • ep. 40 (the next one) with Lactips, 
  • and, last but not least, the videos «Le mensonge bioplastique» (see https://youtu.be/0ICDwM2inMY) and «Arnaques, Crimes et Greenwashing - Exemple du label européen OK Compost HOME» (see https://youtu.be/depT1pJ-VgI) on the Youtube Channel of Mme & M. Recyclage (https://www.youtube.com/@MMmeRecyclage).

WHERE TO FIND LISE, ENZO, AND M. & MME RECYCLAGE?

• https://m-mme-recyclage.com/
• Their LinkedIn profiles:
• https://www.linkedin.com/company/m-mme-recyclage/
• https://www.linkedin.com/in/lisenicolas/
• https://www.linkedin.com/in/enzomuttini/

ABOUT LISE NICOLAS AND ENZO MUTTINI FROM M. & MME RECYCLAGE

Lise and Enzo are both French engineers from the Polytech School of Paris-Saclay University. 

They started their recycling careers at Miniwiz in Asia by building the Trashpresso, the first mobile and autonomous plastics recycling unit. While working in the same company, they also created an Opensource Material Database. 

Nowadays, they lead an engineering office: M. & Mme Recyclage, which is specialized in materials impact and recycling issues. They are on a mission to vulgarize their knowledge and challenges related to this industry thanks to free-of-access data, infographics, and videos. Their activator and educative initiatives are largely recognized and followed. They have been recognized as National Geographic Green Heroes in 2019. Selected by the foundation pour la Nature et l’Homme in 2020 and awarded by Emballage Magazine in 2021. Last but not least, this year Lise has been selected for the European year of Youth. 

They are also wearing other professional hats such as independent researchers, lecturers, as well as founders of Precious Plastic France. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

Is it possible to meet the same performance standards as conventional plastic while not harming the environment? I mean no toxic residue, microplastics, or other pollutants.

This is the challenge that TIPA – a multi-awarded company – is taking up while making compostable flexible single-use packaging!

The aim of their packaging is to have the same end-of-life as organic material.

In this episode, Mark Camner makes you discover 

• why TIPA is focusing on two main segments: food and fashion industries that are organic, premium, and luxury;
• why they care so much about relocalization of the whole Value Chain, including production;
• and how they accompany transition with a certified plug-and-play solution in North America and Europe.

Like me, you will certainly find it interesting how Mark combines pragmatism and storytelling to talk about the new generation of single-use packaging.

RESOURCES MENTIONED IN THIS EPISODE

• The documentary «Unwrapping»: https://toutdeballer.uqam.ca/en/ (in French «Tout déballer»: https://toutdeballer.uqam.ca/) from the Éco Entreprises Québec and UQAM
• The burning question came from Lise Nicolas in Episode #28: The good, the bad, and the ugly of recycling with M. & Mme Recyclage: https://www.look4loops.com/packaging-podcast/ep28-waste-collection-sorting-recycling-education
• Video where Daphna Nissenbaum, the Chief Executive Officer and Co-Founder, talks about the journey that she's been on: «TIPA - Inspired by Nature's Packaging»  4:45 min: https://www.youtube.com/watch?v=Cf9-8Y3BGjs produced by BBC Story Works
• TIPA’s education:
  • «TIPA - Nature's packaging is compostable. Why should ours be any different?»: https://www.youtube.com/watch?v=AdUdk9ooPcg&t=35s
  • «How Compostable Packaging Biodegrades»: https://www.youtube.com/watch?v=TLhd9HCg8c0
  • Their sustainability page: https://tipa-corp.com/sustainability/

WHERE TO FIND MARK CAMNER AND TIPA?

• The website of TIPA: https://tipa-corp.com/
• TIPA’s Youtube channel: https://www.youtube.com/channel/UC7ETnS-RhngfSPmzUbE6Mhw
• Main Social Media:
  • https://www.linkedin.com/company/tipa/
  • https://www.instagram.com/TipaCorp/
  • https://twitter.com/TIPACorp?lang=en
• Mark’s email address: Mark.C(at)tipa-corp.com

ABOUT MARK CAMNER FROM TIPA

Mark Camner’s career in packaging started 25 years ago and has evolved from roles in operations, supply chain, sales and senior leadership positions.  Like so many in this industry, packaging and plastics went hand in hand. 

For the past 5 years his focus has been in Sustainable Packaging. He helped create a company distributing recycled and compostable mailers. This brings him to today. He is honored to be the Vice President of Sales for TIPA North America. A company dedicated to fully compostable films and laminates.

 His professional approach is summed up by the following - purpose, people, process, and profit.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Plastics are on everyone's lips! They won many quests in the packaging Wild West. 

If plastic reputation is well established, do you know what is true and what is rubbish? 

Luckily, in our series of «Wild W[a]st.e» audio clips, Mr & Mrs Recycling captured the plastic lobbyists' arguments for you: Are plastics really

• safe, 
• strong but lightweight (less CO2 emitting),
• recyclable, 
• and versatile?

Don’t forget your reward is worth millions of dollars with unbiased technical vulgarization, tips, and some extra links in the show notes from 

• the Plastic Health Coalition, 
• A Plastic Planet and Plastic Free with Sian Sutherland, 
• the Circular Economy Podcast with Catherine Weetman and her guest Alice Mah,
• and M & Mme Recyclage with their multiple resources!

And yes, as you could suspect it, the next «wanted» material is bioplastic!

HERE ARE THE RECOMMENDED RESOURCES

• We mentioned the Plastic Health Coalition. Learn more here: https://www.plastichealthcoalihttps://www.plastichealthcoalition.org/ion.org/. 
• We quoted Sian Sutherland of A Plastic Planet and Plastic Free. Listen to her interview in our episode 34 «Designing plastic free: Why and what does it take?»: https://www.look4loops.com/packaging-podcast/ep34-plastic-free-material-design-campaigns-platform.
• We also recommend listening to episode 97 «Unpicking plastics propaganda» with Alice Mah and Catherine Weetman, the host of the Circular Economy Podcast: https://www.rethinkglobal.info/97-alice-mah-unpicking-plastic-propaganda/. 
• You are invited to read 
  • «Les Plastiques Mémos» = some more technical information on plastics and recycling in French: https://m-mme-recyclage.com/plastique-memos.html;
  • «Les Micro/Nano Plastiques» = infographics based on scientific articles: https://m-mme-recyclage.com/microplastiques.html; 
  • Several in-depth guides around recycling, plastics, and reuse: https://m-mme-recyclage.com/guides.html;
  • and, last but not least, the very clear infographics about packaging complexity: https://m-mme-recyclage.com/la-complexite-des-emballages.html. 

WHERE TO FIND LISE, ENZO, AND M. & MME RECYCLAGE?

• https://m-mme-recyclage.com/
• Their LinkedIn profiles:
  • https://www.linkedin.com/company/m-mme-recyclage/
  • https://www.linkedin.com/in/lisenicolas/
  • https://www.linkedin.com/in/enzomuttini/

ABOUT LISE NICOLAS AND ENZO MUTTINI FROM M. & MME RECYCLAGE

Lise and Enzo are both French engineers from the Polytech School of Paris-Saclay University. 

They started their recycling careers at Miniwiz in Asia by building the Trashpresso, the first mobile and autonomous plastics recycling unit. While working in the same company, they also created an Opensource Material Database. 

Nowadays, they lead an engineering office: M. & Mme Recyclage, which is specialized in materials impact and recycling issues. They are on a mission to vulgarize their knowledge and challenges related to this industry thanks to free-of-access data, infographics, and videos. Their activator and educative initiatives are largely recognized and followed. They have been recognized as National Geographic Green Heroes in 2019. Selected by the foundation pour la Nature et l’Homme in 2020 and awarded by Emballage Magazine in 2021. Last but not least, this year Lise has been selected for the European year of Youth. 

They are also wearing other professional hats such as independent researchers, lecturers, as well as founders of Precious Plastic France. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Did you know that March is the month of bulk? 

To understand better what packaging-free is about in daily life for businesses and all stakeholders – including you and me – I invited 2 committed actors in the bulk world:

• Célia, the founder of Réseau Vrac, the Bulk Network federating more than 1500 professionals in the sector – such as suppliers and retailers – in 14 countries, 
• and Elsa, the co-founder of Yokoumi, a cosmetic brand working with more than 200 refill points of sale. 

In this episode, you will learn 

• how reusable packaging and bulk are bonded,
• how being part of a supportive network can enhance safety, logistic efficiency, and scaling,
• and how products and people are at the core of the bulk system. 

I hope that after this interview, you will be motivated to try bulk out, for yourself as well as for your business!

I enjoyed how Elsa and Célia paired their respective experiences and zoomed in and out about the bulk subject. 

The ice on the cake? If you are in Europe, meet our guests at the annual «Packaging-Free Trade Fair» on the 14th and 15th of May 2023. It could be the starting point for determining collaborations!

WHERE TO FIND OUR GUESTS AND THEIR OFFERS?

• The Bulk Network and its website translated into English: https://reseauvrac.org/?lang=en
• The link to subscribe to the Bulk Network Newsletter: https://www.consommervrac.fr/newsletter/
• Yokoumi website for organic, fairtrade and refillable cosmetics: https://www.yokoumi.com/
• "The Circular Economy Collage" (La Fresque de l’Economie Circulaire): https://www.lafresquedeleconomiecirculaire.com/english
  • >> Little note here: Colienne, the host of this podcast, is part of the animators’ community and would be pleased to facilitate a workshop for you with this empowering tool and methodology (in Canada and beyond).
• Their social media profiles:
  • Célia Rennesson: https://www.linkedin.com/in/cmacaluso/
  • Elsa Bortuzzo: https://www.linkedin.com/in/elsa-bortuzzo-7ab12a99/
  • Réseau Vrac on LinkedIn: https://www.linkedin.com/company/reseau-vrac/
  • Yokoumi on Instagram: https://www.instagram.com/yokoumi_cosmetique/

MULTIPLE PROJECTS MENTIONED IN THIS EPISODE

• «Consommer Vrac» is the bulk information website for the general public: https://consommervrac.fr/
• The Bulk Month (Mois du Vrac) is occuring in March: see https://consommervrac.fr/le-mois-du-vrac/
• The annual «Packaging-Free Trade Fair» (Salon du Vrac et du Réemploi) on the 14th and 15th of May 2023 in Paris: https://salonduvrac.com/
• Projet Hub Vrac « réemploi d’emballages amont » :
  • Description: https://reseauvrac.org/actualites/article/hub-vrac-vers-la-reutilisation-des-emballages-vrac-amont
  • Video: https://www.youtube.com/watch?v=9raTDhhyo28&ab_channel=ReseauVrac
• The Lab Innovation: https://reseauvrac.org/lab-innovation/
• The guests also answered the question formulated in Episode #30: What is the good fit to integrate reuse in shipping and delivery packaging systems? with Mike Newman of Returnity

RECOMMENDED BOOKS:

• «Vrac Mode d’Emploi», co-written in French by Célia Rennesson: https://www.laplage.fr/produit/237/9782842218829/vrac-mode-d-emploi
• «Slowdown or perish: The economics of degrowth» («Ralentir ou Périr: l'économie de la décroissance» in French), Timothée Parrique, 2022, Edition Seuil
  • A 1h video explaining the book in English «Timothée Parrique: Slow down or perish. The economics of degrowth»: https://www.youtube.com/watch?v=RkEYYNCj-ws
  • A short video of Timothée Parrique in French: https://youtu.be/HQPCEqwFlVE
• «Limits to Growth: The 30-Year Update» By Donella Meadows, Jorgen Randers, and Dennis Meadows
• «La consommation sous contrainte. Les leçons de la crise Covid-19» by Dominique Desjeux and Philippe Moati, 2022

ABOUT CÉLIA RENNESSON FROM RÉSEAU VRAC

Concerned by the damages pre-packaged consumption did: food & packaging waste, Célia Rennesson co-founded Réseau Vrac in 2016 to democratize « bulk sales » and offer sustainable consumption to consumers. Célia co-wrote the book "Vrac Mode d'emploi" in 2020 and co-realized different studies on bulk and reuse. Today, the association Réseau Vrac federates more than 1500 professionals in the sector, such as suppliers and retailers. 

Before Réseau Vrac, Celia was a strategy consultant and innovation manager. She graduated from the University of Paris Dauphine with a Master 2 in industrial economics. 

In 2022, she integrates the Giverny prized list of engaged leaders under 40 years old who contribute to the acceleration of the ecological and social transformation of France. Moreover, in regard to her engagement in more sustainable consumption, she is named to the rank of Knight of the National Order of Merit.

ABOUT ELSA BORTUZZO FROM YOKOUMI

Entrepreneur and committed to taking part in the transformation of our society to build a fair and sustainable present and future, Elsa Bortuzzo co-founded in 2019 an organic cosmetics brand specialized in the bulk and refill market. Today, Yokoumi has more than 200 "refill partners" throughout France. 

At the same time, in 2020, she participated in the Climate Fresk workshop. After this experience, she decided to develop with Anne-France Mariacher "The Circular Economy Collage" a fun workshop that allows as many people as possible to become aware of the issues related to natural resource uses and circular economy solutions. Today more than 8 000 people have participated in the workshop. 

Before dedicating herself to the development of these two projects, Elsa studied urban planning and worked to develop reuse materials in building projects.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Our series of «Wild W[a]st.e» audio clips continues to help you survive and thrive in the packaging Wild West. 

This time, Mr & Mrs Recycling captured aluminium packaging material for you!

Listen to the «wanted» lobbyists' arguments we have turned in: Is aluminium really

• infinitely recyclable,
• permanent,
• saving raw materials,
• and sustainable?

Once again, the reward is worth it millions of dollars with

• unbiased technical vulgarization,
• tips,
• and examples.

Prick up your ears upon the approach of the next Wild Waste audio clip in one month.

HERE ARE THE RESOURCES MENTIONED IN THIS EPISODE

• The non-recommended French water bottle in aluminium from Ocean 52 (Ocean Brotherhood SL): https://ocean52.com/our-products-no-plastic-water
• The refundable and reusable metal container for the food-processing industry: https://www.bernypack.fr/
• The book of Guillaume Pitron: «The Rare Metals War: The Dark Side of Clean Energy and Digital Technologies», 2020.

WHERE TO FIND LISE, ENZO, AND M. & MME RECYCLAGE?

• https://m-mme-recyclage.com/
• Their LinkedIn profiles:
  • https://www.linkedin.com/company/m-mme-recyclage/
  • https://www.linkedin.com/in/lisenicolas/
  • https://www.linkedin.com/in/enzomuttini/

ABOUT LISE NICOLAS AND ENZO MUTTINI FROM M. & MME RECYCLAGE

Lise and Enzo are both French engineers from the Polytech School of Paris-Saclay University. 

They started their recycling careers at Miniwiz in Asia by building the Trashpresso, the first mobile and autonomous plastics recycling unit. While working in the same company, they also created an Opensource Material Database. 

Nowadays, they lead an engineering office: M. & Mme Recyclage, which is specialized in materials impact and recycling issues. They are on a mission to vulgarize their knowledge and challenges related to this industry thanks to free-of-access data, infographics, and videos. Their activator and educative initiatives are largely recognized and followed. They have been recognized as National Geographic Green Heroes in 2019. Selected by the foundation pour la Nature et l’Homme in 2020 and awarded by Emballage Magazine in 2021. Last but not least, this year Lise has been selected for the European year of Youth. 

They are also wearing other professional hats such as independent researchers, lecturers, as well as founders of Precious Plastic France. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have you ever wondered what the world could look like by turning off the plastic tap? 

No, it is not about demonizing plastic, it is about finding what can make his work without undesirable impacts!

And, believe me, Sian Sutherland, the co-founder of A Plastic Planet, has more than one trick up her sleeve to turn that into a very practical and appealing reality. 

In this episode, you will find out 

• why and how businesses and creative designers can shift gears from plastic crisis to alternative solutions;
• how campaigns can be no-blame no-shame based, and action-oriented;
• and how innovative materials and packaging are a gateway to ignite broader system changes. 

The ice on the cake? 

Have you already heard about the freshly new PlasticFree platform co-founded by Sian? Actually, I waited to broadcast this episode to be able to refer to it. Now that it is put online, I can tell you that – likewise the passionate dynamic of this interview – you will find there: a mine of information such as

• aesthetic and trending materials database, 
• scalable innovations fitting into regenerative cycles of nature,
• existing and inspiring case studies as well as the latest proof points and many optimistic stories,
• and, last but not least, collaboration opportunities.

You better have a look at it! 

LISTED REFERENCES, EXAMPLES, AND RECOMMENDATIONS IN THE ORDER MENTIONED IN THE INTERVIEW

• The film: «The Bleu Planet II», produced by BBC Earth: https://www.bbcearth.com/shows/blue-planet-ii. 
• The Award-Winning Documentary: «A Plastic Ocean»: https://plasticoceans.org/about-a-plastic-ocean/. Sian mentioned that attending this film screening (with her co-founder Frederica Magnussen and with David Attenborough in the room) was a starting point of her current fight.
• One of the most comprehensive and analytically robust studies on ocean plastics = The report «Breaking the Plastic Wave» (July 2020), of The Pew Charitable Trusts and SYSTEMIQ - with thought partners like the Ellen MacArthur Foundation, University of Oxford, University of Leeds, and Common Seas: https://www.pewtrusts.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf. 
• The Plastic Health Coalition: https://www.plastichealthcoalition.org/. 
• The documentaries: «Minimalism: A Documentary About the Important Things» with this powerful sentence Sian quoted: “You can never get enough of what you don’t really want.” (Rick Hanson, Neurologist) and «The Minimalists: Less Is Now» on Netflix: https://www.netflix.com/ca/title/81074662. 
• The burning question came from Sébastien Bregeaud of Notpla in Episode #21: What if seaweed could solve the single-use plastic problem?
• The Doughnut Economics by Kate Raworth: https://www.kateraworth.com/doughnut/: it is about thriving within the limits of the planet!
• Mover: https://mover.eu/: the first outdoor collection to be genderless and 100% plastic-free.
• Natural Fiber Welding (NFW) CEO Luke Haverhals & CTO Aaron Amstutz were named inventors of the year by Intellectual Property Owners Association ( : https://blog.naturalfiberwelding.com/ipoef-inventors-of-the-year-luke-haverhals-aaron-amstutz. 
• The creative agency Made Thought https://www.madethought.com/work/a-plastic-planet. 
• As an appealing design for refillable, Dove launched their stainless steel refillable deodorant case: https://www.dove.com/ca/en/deodorants/refillable-deodorant.html. 
• Club Zero: Returnable packaging for takeaway and delivery across London: https://www.clubzero.co/. 
• First recommended book: «Winners Take All: The Elite Charade of Changing the World» by Anand Giridharadas, 2018
• Second recommended book: «Regenesis: Feeding the World Without Devouring the Planet» by George Monbiot, 2022
• Third recommended book: «The Four Agreements: A Practical Guide to Personal Freedom» by Don Miguel Ruiz, 1997 

WHERE TO FIND SIAN, A PLASTIC PLANET AND THE PLASTICFREE PLATFORM

• The websites:
  • A Plastic Planet: https://aplasticplanet.com/
  • PLASTIC FREE, their materials intelligence platform: https://plasticfree.com/. 
• On social media:
  • https://www.linkedin.com/company/a-plastic-planet/
  • https://www.linkedin.com/company/plasticfree-com/
  • Instagram: @createplasticfree 
  • Tweeter: @aplastic_planet
• The LinkedIn profile of Sian Sutherland:  https://www.linkedin.com/in/sian-sutherland-33485b10/

ABOUT SIAN SUTHERLAND FROM A PLASTIC PLANET

Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. 

Multi-award winner, including Female Marketer of the Year, CEW Achiever Award, Entrepreneur of the Year, and British Inventor of the Year; Sian is a serial entrepreneur with a varied background in advertising, Michelin Star restaurants, film production, and brand creation design agencies. 

In 2016 Sian co-founded A Plastic Planet; is a global campaign organization with a single goal - to ignite and inspire the world to turn off the plastic tap. As entrepreneurs, they bring a fresh pro-business solutions-focused approach to environmental issues.  A Plastic Planet are highly vocal in the world’s media, working collaboratively with industry, retailers, Governments, legislators and the UN; to accelerate the pace of change at all levels.

Recognizing the knowledge gap between the creative industry and the materials makers of the future, A Plastic Planet – with the collaboration of Made Thought – launched PlasticFree in 2023, the world's first materials and systems solutions platform to help the 160m global creatives design waste out at source. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have you already felt a bit confused about packaging materials and their recycling? Well, I partnered with M & Mme Recyclage to help you survive and thrive in the packaging Wild West thanks to a series of «Wild W[a]st.e» audio clips!

What is «wanted» in this first one? The lobbyists' arguments about GLASS packaging:

• infinitely recyclable,
• inert,
• ecological or sustainable.

We will always reward you with

• unbiased technical vulgarization,
• tips,
• and examples.

... which is worth millions of dollars!

Stay tuned for the next one! The Wild Waste audio clips series will be broadcasted one episode on two, each month, on the Unboxing Your Packaging podcast.

THEY WERE MENTIONED AS BEST PRACTICES EXAMPLES IN THIS EPISODE

• Reusable glass deposit scheme in Germany: https://www.euractiv.com/section/circular-materials/news/germanys-pioneering-bottle-deposit-scheme-has-lessons-for-the-eu/
• An initiative from East of France: https://alsaceconsigne.fr/
• Episode #10: A low-tech deposit system to expand zero-waste food businesses with Marie Jemine of L’Empoteuse
• Refill-My-Wine from Conscious Container in California: https://www.refill-my-wine.com/
• Oregon Beverage Recycling Cooperative: https://obrc.com/
• Refill & Co in Montreal: https://refilleco.ca/en/

WHERE TO FIND LISE, ENZO, AND M. & MME RECYCLAGE?

• https://m-mme-recyclage.com/
• Their LinkedIn profiles:
• https://www.linkedin.com/company/m-mme-recyclage/
• https://www.linkedin.com/in/lisenicolas/
• https://www.linkedin.com/in/enzomuttini/

ABOUT LISE NICOLAS AND ENZO MUTTINI FROM M. & MME RECYCLAGE

Lise and Enzo are both French engineers from the Polytech School of Paris-Saclay University. 

They started their recycling careers at Miniwiz in Asia by building the Trashpresso, the first mobile and autonomous plastics recycling unit. While working in the same company, they also created an Opensource Material Database. 

Nowadays, they lead an engineering office: M. & Mme Recyclage, which is specialized in materials impact and recycling issues. They are on a mission to vulgarize their knowledge and challenges related to this industry thanks to free-of-access data, infographics, and videos. Their activator and educative initiatives are largely recognized and followed. They have been recognized as National Geographic Green Heroes in 2019. Selected by the foundation pour la Nature et l’Homme in 2020 and awarded by Emballage Magazine in 2021. Last but not least, this year Lise has been selected for the European year of Youth. 

They are also wearing other professional hats such as independent researchers, lecturers, as well as founders of Precious Plastic France. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Packaging: the best starting point for more circular solutions and products? That was the title of the online Euro-Canadian Roundtable on December 15th, 2022, as a side event of the World Circular Economy Forum. 

And this episode is broadcasting the core conversation with our 6 inspiring panelists, from both continents. 

They raised some key points in terms of materials, consumers, waste, design, and GHG related to packaging. This captivating panel also highlighted the role of regulations as well as pre-competitive collaboration to expand circular packaging solutions.

It was a real pleasure to organize and co-moderate this event with Anne-Laure Bulliffon. I hope you will benefit at the maximum from the good vibes that lead this initiative. And I can’t wait to foster more Euro-Canadian bridging dialogues like this one. On this note: Keep in mind – right after this listening – to click on the very quick survey link to lay the foundations of our next event!

LINK TO THE POST-PANEL SURVEY

We want to HEAR FROM YOU!

This less than 5 min feedback will lay the foundations of our next Euro-Canadian Roundtables about packaging transition towards more circularity: https://5ef1ucivz7f.typeform.com/to/UYYXx256

Thank you! 

A BIT MORE ABOUT OUR 6 CANADIAN AND EUROPEAN PANELISTS (WITH THEIR SHORT BIOS IN ALPHABETICAL ORDER)

Annebeth De Witte, CoPackx, The Netherlands

Annebeth de Witte – owner of Copackx - helps FMCG companies with sustainable packaging development – as independent expertised project lead. Since 2020 she worked for companies like Henkel, JDEcoffee, HEMA, Riversidenaturals, Daelmans banket and Brandmasters.

Copackx motto is “your companion in packaging”. Help FMCG companies from inside with sustainable packaging, bringing the expertise from outside”

Geneviève Dionne, Eco Entreprises Québec, Montréal

Geneviève Dionne has been a member of Éco Entreprises Québec’s (ÉEQ) since 2010, and is the architect behind the packaging eco-design training and guidance team.

Over the years, her expertise has served as part of several initiatives, such as the development of a Web portal and a simplified life cycle analysis tool for companies seeking to integrate packaging eco-design into their business practices, eco-modulation incentives as well as bold projects, such as an international packaging eco-design contest, an exhibition of the projects presented and co-authoring a book titled «Avons-nous besoin d'un autre emballage?» (Do we need another package?) and lately, the documentary «Unwrapping» (Tout déballer) about packaging, design and circularity.

Ms. Dionne also has regular invitations as a guest speaker to share her insights on packaging eco-design, recyclability and the transformation of business practices.

Ms. Dionne holds a Bachelor’s degree in Industrial Design and a Master’s degree in Applied Sciences from the Faculty of Planning at University of Montréal (UdeM). She also has a graduate diploma specializing in Management and Sustainable Development from HEC Montréal and is a visiting professor at the University of Montréal’s School of Industrial Design.

Jean-François Guillerez, Conestoga College, Toronto

Jean-François Guillerez teaches Packaging Science at Packaging Programs at the School of Engineering and Technology at Conestoga College in Cambridge, Ontario, Canada. 

He holds a Master Degree Of Packaging Science from the French Engineering school ESIREIMS ( esiec) École nationale supérieure d’ingénieurs de Reims completed by a Master degree in Environmental Engineering from Ecole polytechnique fédérale de Lausanne (Switzerland). He is also a lifetime Certified Packaging Professional. 

He has an extensive experience in Packaging design & development in Europe, North & South America. He worked for over 20 years in large food companies such as Nestlé, Maple Leaf Foods, Mondelez Intl. Active member of the Institute of Packaging Professional (Ontario Chapter), Jean-François is also on the Innovation Advisory Council of the Canadian Food Innovation Network.

Jonne Hellgren, RePack, Finland

Jonne Hellgren grew up in a small town in Finnish Lapland and moved to live and study Management in the UK. 

He is the CEO and co-founder of RePack, the first reusable packaging service for e-commerces helping to reduce waste and carbon footprint. Today, RePack is used by hundreds of online retailers in Europe and North America from global giants to brand owners. It's a multi-award-winning innovation that combines product, operational, and business model design in an elegant way. 

His background includes years of exposure to LCA's and ESG strategies of cities, companies, products, and supply chains, as well as countless hours in warehouses. This makes him enjoy working in the business and on the business.

Arnaud Lancelot, Cozie, France

Arnaud is the CEO & co-founder of Cozie, a French cosmetic brand of natural & organic skin care products. Cozie is a pioneer in the circular economy: all the bottles are reused thanks to 2 schemes: deposit and in-store bulk.

In parallel, Cozie is also providing all cosmetic brands with consulting services and bulk equipments to boost their market launch with reusable solutions.

In short, Arnaud is passionate and dedicated to the circular economy – considering it as a crucial pillar to a sustainable development.

Valerie Langer, Canopy, British Columbia

Valerie Langer is the Fibre Solutions Strategist at Canopy. She has been engaged in forest conservation initiatives for over 30 years. She works with non-profit, Canopy to accelerate globally availability of Next Generation alternatives to tree fibre pulp for manufacturing paper, packaging and Man Made Cellulosic Fibres. 

Valerie’s focus is on large scale forest conservation by leveraging markets, investments and innovation. She was on Canopy’s founding Steering Committee, is a Donella Meadows Fellow and, along with colleagues who helped craft the Great Bear Rainforest Agreements, was a recipient of the Buckminster Fuller Challenge Award.

ABOUT THE 2 MODERATORS

Anne-Laure Bulliffon, Albumine, France / Profil’Pack, Canada

As an entrepreneur committed to ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013 and ALBUMINE in Chambéry, France, in 2020.

On both sides of the Atlantic, the two agencies share a common mission: to enable food and cosmetics manufacturers to rethink their packaging systems in order to include their products in the virtuous circle of the circular economy, to reduce waste and ecological impacts.

Thanks to of her dual Franco-Quebec culture, she is keen to put her expertise and network of multidisciplinary collaborators in Canada and France to good use by creating a bridge of resources and innovation between the two countries. Anne-Laure is convinced that collective intelligence and access to innovation are the keys to a successful ecological transition.

Anne-Laure graduated from ESIREIMS in 2005 with a master's degree in packaging engineering. She specialized in change management and environmental diagnostic tools (LCA, carbon footprint,...) and circular economy at the Ecole Nationale Supérieure des Arts & Métiers in 2020.

Colienne Regout, Look4Loops, Canada / Belgium

Colienne is the CEO and founder of Look4Loops.

Colienne blends her research, operations, and user experience expertise at Look4Loops to regenerate business models for profit, people and planet. Her unique perspective on the circular economy is grounded in both her European and Canadian experience.

As the 2022 Business of the Year of the CCF of Vancouver, besides analyzing through audits and operating «redesign, reuse, and regenerate» opportunities in the field, Colienne teaches at universities and facilitates interactive workshops. And when it comes to rethinking packaging, she has the ‘Develop Circular Packaging Solutions’ online training and she hosts the ‘Unboxing Your Packaging’ podcast.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

How should packaging go along with a product at best while answering a real need?

Packaging these days is sometimes the scapegoat that makes us forget that the product inside has the biggest part in environmental and social impact!

And, sometimes, the product content is actually like the warriors in the mythological Trojan horse: We only see the container without paying attention to what it carries on! 

In this episode, I illustrate the 3 packaging’s reasons for being with what our last 6 guests are experiencing on the field.

So, you will hear from them about 

• Physical protection,
• Communication,
• and User experience

Enjoy the preparation of a good marriage between packaging and products!

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

The ‘Develop Circular Packaging Solutions’ online training, in partnership with the Circulab Academy: https://circulab.academy/courses/develop-circular-economy-packaging/

The online Euro-Canadian Roundtable on December 15th, 2022: «Packaging: the best starting point for more circular solutions?»: https://www.tickettailor.com/events/circulab/806184# with 6 panelists:

• Jean-François Guillerez of Conestoga College from Toronto
• Valerie Langer of Canopy from British Columbia
• Geneviève Dionne of Éco Entreprises Québec from Québec
• Annebeth De Witte of CoPackx from The Netherlands
• Arnaud Lancelot of Cozie from France
• Jonne Hellgren of RePack from Finland

Moderated by Anne-Laure Bulliffon of Albumine and Colienne Regout of Look4Loops. A side event of the World Circular Economy Forum to share/like/comment on LinkedIn: https://www.linkedin.com/posts/colienneregout_packaging-the-best-starting-point-for-more-activity-7004115510212644864-EQrR?utm_source=share&utm_medium=member_desktop.

THE EPISODES WHERE TO FIND OUR 6 GUESTS OF END 2022

• Episode #24: Experience reusables where food is served at scale! with Rich Grousset of Re:Dish
• Episode #25: Match your packaging design for recycling and beyond, such as for food safety! with Nerida Kelton of the World Packaging Organisation
• Episode #27: Plant-based feedstocks and innovations for absolute circular packaging! with Paul Foulkes-Arellano of Circuthon
• Episode #28: The good, the bad, and the ugly of recycling with Lise Nicolas and Enzo Muttini of M. & Mme Recyclage
• Episode #29: The impact of eye-catching packaging design as well as hidden structural design. with Evelio Mattos of Packaging Unboxd podcast
• Episode #30: What is the good fit to integrate reuse in shipping and delivery packaging systems? with Mike Newman of Returnity

ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

Recently, in May 2022, she also won the price of the Entreprise of the Year from la Chambre de Commerce Francophone de Vancouver. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

How to create a lower-impact future for shipping and delivering goods?

In this episode, you will learn how Returnity ensures that reusable package is the right operational and economic fit for brands and retailers.

Yes, Returnity designs and manufactures reusable packaging. But, as Mike emphasized all through our conversation, the circular logistic SYSTEM implemented for reuse is THE overarching key to success!

Mike is sharing about many challenges his customers are facing such as:

• How to build lean and efficient solutions?
• What part should data play?
• How to reach a high rate of return cycles? 
• How to embrace the current and coming packaging regulations?
• And, who has to take responsibility for the end-of-life?

Returnity is Brooklyn-based and serves companies like Walmart, Estée Lauder, New Balance, PayPal, Rent the Runway, and others. But they also work for smaller circular brands like Tradle in Western Canada where I am based. 

I found it very interesting how Mike always cares for practicality, viability, and scalability.

RESOURCES AND EXAMPLES MENTIONED IN THIS EPISODE

• Happy Returns (a reverse logistics company that works with online merchants to handle product returns): https://happyreturns.com/.
• Walmart InHome Grocery Delivery: see these links to learn more about this case: https://usplasticspact.org/case-study/returnity-2/ and https://www.cnbc.com/2022/02/15/walmarts-inhome-hunts-for-ways-to-ditch-single-use-plastics.html.
• Tradle (a sustainable and circular baby clothing subscription in Western Canada): https://tradle.ca/pages/how-it-works.
• The burning question formulated by Rosemary Cooper of Share Reuse Repair Initiative came from Episode #19: Sustainable packaging through the lens of the SHIFT marketing framework _ Part 2/2.
• Mike suggested learning from supply chain websites.

WHERE TO FIND MIKE NEWMAN AND RETURNITY?

• The website of Returnity: https://www.returnity.co/.
• Mike’s LinkedIn profile: https://www.linkedin.com/in/newmanmi/.

ABOUT MIKE NEWMAN FROM RETURNITY

Mike is a leading expert in transformational logistics platforms from single-use to circularity, reducing the mountains of plastics and corrugated cardboard entering our waste stream while saving millions in packaging expenses. 

He received his MBA from the Ross School of Business at the University of Michigan. 

Over the last 20+ years he worked at the intersection of supply chain and sustainability, including directing the Sierra Club's political operations in 20 states and building e-waste programs for companies such as Verizon, Walmart and Best Buy as the Sales and Marketing Vice President for ReCellular.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Are you wondering how to couple a sustainable packaging design with a memorable user experience? 

With Evelio Mattos, a well-recognized structural designer, you will have a good overview of the ins and outs of packaging concept development.

We navigated the conversation from very visible branding to behind the scene systems. Yes, huge ripple effects can happen through packaging in the spotlight (with big brands and the luxury industry), as well as through the tremendous impact of tertiary packaging!

I liked how Evelio brought packaging design to highlight how much packaging impact happens before, during, and after the product gets to consumers!

Of course, you will hear a lot of examples from Evelio’s experience but from his interviewees too because Evelio Mattos is also the host of the Packaging Unboxd podcast. I encourage you to unbox even more packaging designs by following him.  

MULTIPLE RESOURCES AND PROJECTS MENTIONED IN THIS EPISODE

The previous episodes mentioned in our conversation from the Packaging Unboxd podcast:

• McDonald's Packaging Redesign with Pearlfisher | Ep 42 https://podcasts.apple.com/us/podcast/mcdonalds-packaging-redesign-with-pearlfisher-ep-42/id1511993897?i=1000512519160 with Matt Sia, Creative Director at Pearlfisher
• https://podcasts.apple.com/us/podcast/packaging-designer-for-burberry-dunhill-and-givenchy/id1511993897?i=1000474206204 Packaging Designer for Burberry, Dunhill, and Givenchy - What is Luxury Packaging | Ep. 2 with Vincent Villéger, former Director of Packaging at Burberry: Evelio suggested to follow him on LinkedIn as well: https://www.linkedin.com/in/vincentvilleger/
• How Design Innovative Packaging - Black Ink Projects Designing the Adidas x Mr. Bailey Shoe Box  | Ep 104, with the video to watch here: https://www.youtube.com/watch?v=Io_B2EXWzr4
• What is Sustainable Packaging Design? with Tom Szaky | Ep. 5: https://podcasts.apple.com/us/podcast/what-is-sustainable-packaging-design-w-tom-szaky-ep-5/id1511993897?i=1000475175378

The previous episodes mentioned in our conversation from our Unboxing Your Packaging podcast:

• Episode #20: How to grow your compostable packaging? Explore the wonder of mycelium! with Meghan Olson of Ecovative Design.
• Episode #24: Experience reusables where food is served at scale! with Rich Grousset of Re:Dish.
• Episode #06: Reusable packaging as an asset for brands and their customers with Sophie Liu of Loop, from TerraCycle.
• Episode #21: What if seaweed could solve the single-use plastic problem? with Sébastien Bregeaud of Notpla

The packaging examples we were talking about

• The reusable glass bottle of Avalon dairy: http://www.avalondairy.com/recycling/
• Jason Murphy’s shoe box: https://www.linkedin.com/posts/jason-murphy-bb15402_sneakerheads-design-knowyourhistory-activity-6602283248091561984-tUmZ?utm_source=share&utm_medium=member_desktop
• The shoe box for Louis Vuitton and Nike "Air Force 1" by Virgil Abloh: https://www.vogue.fr/vogue-hommes/article/louis-vuitton-nike-collaboration-sneaker-virgil-abloh
• Mr. Bailey and Adidas Create Biodegradable Shoe Box From Mushrooms For OZLUCENT: https://thedieline.com/blog/2022/8/17/mr-bailey-and-adidas-create-biodegradable-shoe-box-from-mushrooms-for-ozlucent? 
• The plant-based packaging that disappears naturally from NotPla has been mentioned in this episode as an example.
• Gucci’s new sustainable packaging in a shade of green choosen by Creative Director Alessandro Michele: https://equilibrium.gucci.com/introducing-guccis-new-sustainable-packaging/
• The book of Tom Szaky (the founder of TerraCycle, and Loop): «The Future of Packaging: From Linear to Circular», 2019.

WHERE TO FIND EVELIO MATTOS AND HIS PACKAGING UNBOXD PODCAST (PREVIOUSLY «PACKAGE DESIGN UNBOXD» PODCAST)?

• The Packaging Unboxd podcast: https://www.packagingunboxd.com/
• His youtube channel = https://www.youtube.com/channel/UCZm2qmdwxuYenpV3Y31bSUA where this episode will be released on video mode as well a bit later.
• Evelio Mattos’ LinkedIn profile: https://www.linkedin.com/in/eveliomattos/

ABOUT EVELIO MATTOS FROM PACKAGING UNBOXD PODCAST

Host of the Packaging Unboxd podcast, Evelio is an industry-recognized packaging design expert known for his ability to engineer strategic user experiences. His focus on user experience coupled with sustainable systems and packaging design has allowed him to share this knowledge and elevate our industry.

Named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA’s “People to Watch”. He’s bridged the gap between design and flawless manufacturing for brands that include Nespresso, Burger King, Freshly, Tesla, Sephora, HP, Tiffany & Co., Sonos, and Google.

He sits on multiple packaging design advisory boards, is the former Editor in Chief of The Dieline, and dedicates time to design programs at Art Center of Pasadena, Cal Poly, MSU, RIT, Aalto University in Finland, and is a professor of Packaging at Arizona State University.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Most of the time, people think their packaging will be recycled... What if it was not the case? What if it was more like the Wild West? Or should I say, the «wild waste»?

With Lise and Enzo from M. & Mme Recyclage we explored the shadowy world of waste management. And you will hear, you won’t be outdone! They have so much to share! And they do it with a lot of passion and meaningful examples settled in context.

Be ready 

• to learn about the collection, sorting, and recycling challenges you are part of. 
• and to understand why it is paramount to focus on competitors' agreements, education, reusables, and the inside of packaging. 

Of course, I encourage you to go through their free-of-access data, infographics, and videos. But, in the meantime, let’s meet Lise and Enzo! 

MULTIPLE RESOURCES AND PROJECTS MENTIONED IN THIS EPISODE

• Their free-of-access data, info-graphics, videos, articles, and more: https://m-mme-recyclage.com/univers.html
• Jackie Chan «Green Heroes» documentary: https://www.bilibili.com/video/av22295826/
• Opensource Material Database: https://materialdb.miniwiz.com/
• TrashPresso: https://trashpresso.com/
• Their Youtube channel: https://www.youtube.com/c/MMmeRecyclage
  • Video «Is japan bottles' recycled material the best in the world ?»: https://www.youtube.com/watch?v=H0taYxLhcvc
  • Video about the «yogurt pot»: https://www.youtube.com/watch?v=X9usJMLqjUE
  • Video about compost and biodegradability of plastic: https://www.youtube.com/watch?v=0ICDwM2inMY
• The burning question came from Episode #25: Match your packaging design for recycling and beyond, such as for food safety! with Nerida Kelton of the World Packaging Organisation
• Uzaje was mentioned as one of the French company examples to follow in reusables: https://uzaje.com/index.php/en/
• Their readings’ recommandations on M. & Mme Recyclage: https://m-mme-recyclage.com/bibliotheque.html
• «Kurzgesagt – In a Nutshell» youtube channel: https://www.youtube.com/c/inanutshell
• The very comprehensive and easy-to-read inspiring comic book by Christophe Blain and Jean-Marc Jancovici «World Without End». The French edition is called Le Monde sans fin, miracle énergétique et dérive climatique.
• The book «Les plastiqueurs. Enquête sur ces industriels qui nous empoisonnent.» by Dorothée Moisan Ed. KERO
• To understand (almost) everything about Climat: https://bonpote.com/en/

WHERE TO FIND LISE, ENZO, AND M. & MME RECYCLAGE?

• https://m-mme-recyclage.com/
• Their LinkedIn profiles:
  • https://www.linkedin.com/company/m-mme-recyclage/
  • https://www.linkedin.com/in/lisenicolas/
  • https://www.linkedin.com/in/enzomuttini/

ABOUT LISE NICOLAS AND ENZO MUTTINI FROM M. & MME RECYCLAGE

Lise and Enzo are both French engineers from the Polytech School of Paris-Saclay University. 

They started their recycling careers at Miniwiz in Asia by building the Trashpresso, the first mobile and autonomous plastics recycling unit. While working in the same company, they also created an Opensource Material Database. 

Nowadays, they lead an engineering office: M. & Mme Recyclage, which is specialized in materials impact and recycling issues. They are on a mission to vulgarize their knowledge and challenges related to this industry thanks to free-of-access data, infographics, and videos. Their activator and educative initiatives are largely recognized and followed. They have been recognized as National Geographic Green Heroes in 2019. Selected by the foundation pour la Nature et l’Homme in 2020 and awarded by Emballage Magazine in 2021. Last but not least, this year Lise has been selected for the European year of Youth. 

They are also wearing other professional hats such as independent researchers, lecturers, as well as founders of Precious Plastic France. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

What does «waste» mean to you? And what if it was mostly about resources?

Our guest, Paul Foulkes-Arellano, states that we have everything in our hands with nature (as it is) to create packaging in a regenerative mode.

The potential of new applications seems so evident with Paul’s three decades of international experience in strategic brand and innovation consultancy!

Be ready to feel a little push to practice 

• absolute circularity,
• active transparency,
• and insetting (versus offsetting).

Not familiar with those solutions, yet? With this episode, you will have a good idea of what it means for your business! 

I hope you will enjoy, as much as I did, the optimistic mindset of Paul and his faith in the next generation. 

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

• If you want to rewild your garden like Paul, he suggested following Joel Ashton: https://www.youtube.com/c/WildYourGardenwithJoelAshton
• The book «Regenesis» of George Monbiot
• The book «Wilding: The return of nature to a British farm» by Isabella Tree is about the Knepp Castle Experiment in West Sussex.
• The burning question came from Episode #12: When cups initiate a reusable ecosystem to take the waste out of takeout with Cody Irwin of ShareWares

WHERE TO FIND PAUL AND HIS INITIATIVES

• Paul Foulkes-Arellano on LinkedIn: https://www.linkedin.com/in/paulfoulkesarellano/
• Circuthon website: https://circuthon.com/
• The 3 circular initiatives:
  • https://circularfootwearinitiative.com/
  • https://www.circularfashioninitiative.com/
  • https://circulardrinksinitiative.com/
• The Sustainable Design Alliance on twitter: https://twitter.com/sustainable_da

ABOUT PAUL FOULKES-ARELLANO FROM CIRCUTHON

Paul Foulkes-Arellano has worked in sustainability and innovation since 1989.

Paul held senior positions at London's most respected agencies, including PI Global, Design Bridge & Seymourpowell.

Paul is a regular speaker on sustainable design and new materials. In recent years he has been a vocal advocate of circularity, lecturing at universities and talking at industry events. He is a member of IEMA (Institute of Environmental Management and Assessment). 

Paul has advised a number of NGOs on sustainability, packaging and the circular economy which led him in 2018 to found the Sustainable Design Alliance, an international alliance of sustainable design professionals working on global solutions for a healthier planet. http://sustainabledesignalliance.com/

In March 2020 Paul founded Circuthon Consulting to accelerate his work on sustainability and circular economy projects across the globe. His area of expertise is raw materials, food & beverage, apparel and footwear. His particular focus is NextGen fibre recycling, composting, biomaterials, and new material development. Much of his work is mentoring businesses in the supply chain and disposal chain include reuse and novel materials. http://www.circuthon.com/

Paul has launched a sector initiative each year since the inception of Circuthon Consulting, and these have now grown into global communities.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Do you know the 4 resource categories your packaging needs to exist? Identifying your resource inflows is paramount to kick-start your sustainable packaging solutions! 

That’s why it is part of our freshly launched «Develop Circular Packaging Solutions» online training in collaboration with the Circulab Academy. 

By listening to this episode, you will 

• get the scoop on an extract of this training when it comes to screening your resources with a clear 360-degree view,
• get a sense of our learn-by-doing methodology,
• and get a code for a discount if you sign up before October 30th, 2022. 

WHERE TO FIND COLIENNE AND HER TRAINING?

• The ‘Develop Circular Packaging Solutions’ online training, in partnership with the Circulab Academy: https://circulab.academy/courses/develop-circular-economy-packaging/
• Look4Loops, creating circular value: https://www.look4loops.com/services
• Colienne’s LinkedIn profile: https://www.linkedin.com/in/colienneregout/en

ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

Recently, Colienne also won the 2022 Business of the Year award «La Palme Bleue» from la Chambre de Commerce Francophone de Vancouver. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Do you know how to design packaging for recycling? Are you curious to learn about award-winning packaging? Have you already heard about the World Packaging Organisation and the Australian Institute of Packaging?

In this episode, 

• you will learn about easy-to-read guides and mapping that are like bridges between the materials recovery facilities and the technologists, designers for brands, and manufacturers.
• you will discover as well where to find, across the world, the most inspirational packaging designs in the sustainable, food-safe, eCommerce, or marketing category, for example… and, maybe, even apply as one of them! 

Be ready to be surprised with astonishing best practices outside the box! For sure, this episode confirms that you can see innovative packaging design everywhere in the world no matter if you are a big company or an individual! 

After this interview, I bet you will dig at least into one of the resources recommended. Nerida has a knack for arousing curiosity! 

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

• The guide “Packaging Design for Recycling. A Global Recommendation for Circular Packaging Design”: https://worldpackaging.org/Uploads/2021-10/ResourcePDF37_1635406572.pdf
• The Waste Stream Mapping Guides by Country: https://worldpackaging.org/wpo/45/
• The “How to Use Guide”: https://worldpackaging.org/Uploads/HowToUseGuide1.pdf
• The WorldStar Packaging Awards of the WOP: https://www.worldstar.org/
• PIDA Awards | Sustainable Packaging Case Studies: http://aipack.com.au/pida-awards-sustainable-packaging-case-studies/
• Australia’s first Industry Insight Reports for the Save Food Packaging Design, February 2021: http://aipack.com.au/aip-undertook-australias-first-industry-insight-reports-for-save-food-packaging-design/ :
• “Save Food Packaging Design Criteria. Stakeholder Online Survey of Product-Packaging Design Processes”: http://aipack.com.au/wp-content/uploads/FFWCRC121_SFPDC_OnlineSurveyReport_final-25.11.20_v3.pdf
• “Save Food Packaging Design Criteria. Stakeholder Interviews of Product-Packaging Design Processes”: http://aipack.com.au/wp-content/uploads/FFWCRC121_SFPDC_InterviewIndustryReport_V2_reduced.pdf
• The work of the Climate Action NGO, Wrap, in UK: https://wrap.org.uk/
• The work of The Fight Food Waste Cooperative Research Centre, in Australia: https://fightfoodwastecrc.com.au/
• Nerida suggested to watch the engaged and approachable films produced by the celebrated naturalist, Sir David Attenborough, and the Ellen MacArthur Foundation.
• Colienne mentioned the visit of the Dragon Rouge team to a recycling facility: listen to episode 13 with Hélène Piette: https://www.look4loops.com/packaging-podcast/ep13-branding-sustainable-design-communication
• Colienne mentioned Sebastien in episode 21 explaining the importance of the need and function and not only the material: https://www.look4loops.com/packaging-podcast/ep21-seaweed-alternative-to-single-use-plastic
• Nerida mentioned the results of a recycling study on cartonboard assuring that cartons can be recycled more than 25 times: See “Recyclability of Cartonboard and Carton.”, Dr Rene Eckhart, Technische Universität Graz, Translation of study in ‘Wochenblatt für Papierfabrikation 11/2021’, December 2021: https://www.procarton.com/wp-content/uploads/2022/01/25-Loops-Study-English-v3.pdf
• The burning question came from Episode #22: How to envision a sustainable future for the paper packaging supply chain? with Lee-Ann Unger of Canopy: https://www.look4loops.com/packaging-podcast/ep22-sustainable-paper-supply-chain-protecting-forests

WHERE TO FIND NERIDA AND THE WORLD PACKAGING ORGANISATION

The website of the World Packaging Organisation: https://worldpackaging.org/

Their social media:

• https://www.linkedin.com/in/wpo-world-packaging-organization-387a3415a/
• https://twitter.com/WorldPackOrg1
• https://www.facebook.com/wpoorganisation/

The LinkedIn profile of Nerida Kelton: https://www.linkedin.com/in/neridakelton/

ABOUT NERIDA KELTON FROM THE WORLD PACKAGING ORGANISATION

Nerida Kelton is the Vice President Sustainability & Save Food at the World Packaging Organisation (WPO)
Nerida has worked in the Packaging industry for close to 25 years and holds the Executive Director position at the Australian Institute of Packaging which is the peak professional body for packaging training & education in Australasia.
Nerida is passionate about educating the industry on the important role that packaging plays in minimizing Food Waste and how designing Save Food Packaging can make a difference. She is also one of the creators of the annual Xmas Foodbank hamper program which is designed to help those who are vulnerable and in need. The volunteer program has packed over 14,0000 hampers to the value of over $1 Million AUD over the last 11 years. She is the lead for the Save Food Packaging Consortium project within the Fight Food Waste Cooperative Research Centre and was the packaging representative on DAWE’s National Food Waste Strategy Steering Committee.
Nerida is also committed to helping educate and train packaging professionals on the importance of sustainable and circular packaging design and recognizing best practices in this area.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Do you want to be smarter than single-use disposables? What impacts could big organizations' canteens expect if they switch to reusables? 

With my guest, Rich Grousset from Re:Dish, we could have talked about it for days!  This episode is an accelerated overview of how a take-back system for reusable food containers can reshape consumer behavior at scale! 

• We covered the cyclic ‘deliver-collect-clean’ business model of Re:Dish, including their optimization rate, their local choices, their materials’ properties, and the value of their impactful ‘scope 3’ metrics.
• You will also discover a lot of behind the scene strategies, like their motivational communication, their sustainable commitment at every level of their logistic, and some of their partnerships.

And if you are interested in reuse, I invite you to listen to episodes 6, 8, 9, 10, and 12 with guests from other parts of the world using various materials in different kinds of contexts. And of course, to episode 17 where I shared 3 key benefits of reusable packaging.

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

• The Impact Report 2021 of Just Salad (https://justsalad.com/), published in April 2022: https://s3.amazonaws.com/media.justsalad.com/assets/Just-Salad-2021-Annual-Impact-Report.pdf, p.29: «The LCA showed that on average, our reusable MyBowl results in lower global warming (greenhouse gas emissions) and water consumption impacts than disposable fiber bowls after just two uses.»
• The Understanding Packaging Scorecard, led by the Single Use Material Decelerator (SUM’D) and hosted by the Food Packaging Forum: https://upscorecard.org/#launch-scorecard
• The burning question came from episode #20: How to grow your compostable packaging? Explore the wonder of mycelium! with Meghan Olson of Ecovative Design
• The NSF certification: https://www.nsf.org/
• Colienne mentioned the 'Switching to Reusable Products in Large Foodservice Operations' panel moderated by Rich on May 2 during the Circular City Week 2022 in New York. Watch the recording here: https://www.youtube.com/watch?v=_wJ1GB5iwaY
• aNYbag is a partner of ReDish that takes plastic waste and transforms it into beautiful reusable tote bags: https://anybag.com/
• If you are interested in motivations and shifting behavior, Colienne recommended listening to
  • Episode #15: Segmenting 7 motivations to better reach your market with Lindsey Boyle of Circular Citizen
  • Episode #18: Sustainable packaging through the lens of the SHIFT marketing framework _ Part ½ and Episode #19: Sustainable packaging through the lens of the SHIFT marketing framework _ Part 2/2 with Katherine White of UBC Sauder School of Business & Rosemary Cooper of Share Reuse Repair Initiative
• We talked about the ReDish experience at the ‘Pollinator Picnic’ organized by Madison Square Park Conservancy in New York on May 21, 2022: https://madisonsquarepark.org/community/calendar/event/pollinator-picnic/
• The book that Rich recommended: «How to Save the World: How to Make Changing The World The Greatest Game We've Ever Played», by Katie Patrick, 2019.

WHERE TO FIND RE:DISH AND RICH

• The website of Re:Dish: https://www.redish.com/
• Their social media:
  • https://www.linkedin.com/company/redishco/
  • https://www.facebook.com/ReDishCompany
  • https://www.instagram.com/redish_co/
• The email of Rich Grousset: rgrousset@redish.com
• The LinkedIn profile of Rich Grousset: https://www.linkedin.com/in/richgrousset/

ABOUT RICH GROUSSET FROM RE:DISH

Rich Grousset is a sustainability expert and social entrepreneur committed to helping organizations transition from single-use foodservice products to reusable alternatives. He is currently the head of sustainability at Re:Dish, an NYC-based company providing reusable foodservice packaging as a service to organizations with large dining operations. 

Before joining Re:Dish, Rich had launched several reusable-to-go container programs in university and workplace cafeterias and worked on various reuse-related projects as an independent consultant. 

Rich earned an MBA and MS in Environmental Policy from the University of Michigan, an MA in Survey Research Methods from UConn, a BS in Communication Theory from Cornell University, and is a GBCI certified TRUE Zero Waste Advisor.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have you already wondered how to shift from doing ‘less bad’ to doing ‘more good’? 

In this episode, you will discover what kind of FLIP you can operate for your packaging. FLIP for Footprint, Limits, Innovation, and Purpose. 

To exemplify these 4 key factors, we will use some extracts from the 3 last episodes applied to renewable materials for your packaging. But what I develop in this episode, is true for any material. 

THE VOICES FROM THE 3 PREVIOUS EPISODES

• Episode #20: How to grow your compostable packaging? Explore the wonder of mycelium! with Meghan Olson of Ecovative Design
• Episode #21: What if seaweed could solve the single-use plastic problem? with Sébastien Bregeaud of Notpla
• Episode #22: How to envision a sustainable future for the paper packaging supply chain? with Lee-Ann Unger of Canopy

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

• The Youtube video ‘’Collapse : the only realistic scenario?’’ from Arthur Keller: https://www.youtube.com/watch?v=qPb_0JZ6-Rc
• The open-access research ‘’The Sufficiency-Based Circular Economy - An Analysis of 150 Companies’’ by Nancy Bocken, Laura Niessen and Samuel Short: https://www.frontiersin.org/articles/10.3389/frsus.2022.899289/full
• The 2020 report called "Survival: A Plan To Save Forests and Climate. A Pulp Thriller": https://canopyplanet.org/resources/plan-for-saving-forests-climate/

THE 3 OTHER EPISODES WHERE COLIENNE DEVELOPPED SOME OTHER CONCEPTS

• Episode #02: The ‘Redesign Reuse Recover’ strategy to catalyze your packaging impact with Colienne Regout of Look4Loops
• Episode #16: The evergreen advice about packaging end-of-life with 5 guests of the 2021 series
• Episode #17: 3 key benefits of reusable packaging with 5 guests of the 2021 series

ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

Recently, in May 2022, she also won the price of the Entreprise of the Year from la Chambre de Commerce Francophone de Vancouver. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Paper packaging is experiencing a growing consumer demand! 

This induces a lot of pressure on our forests… which are paramount for mitigating climate crisis and preserving biodiversity which we all depend on!

That’s why the Pack4Good initiative from Canopy partners with companies to develop sustainable alternatives.

In this episode, Lee-Ann Unger, one of their Senior Corporate Campaigners, explains how to re-imagine together the paper packaging supply chain.

Be ready to learn about

• facts, tips, and tools,
• next-generation solutions,
• and collaborative opportunities.

I enjoyed how Lee-Ann brought visual comparisons and answered some trickier questions with communicative enthusiasm!

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

• The Canopy EcoPaper Database: https://epd.canopyplanet.org/
• The 2020 report called "Survival: A Plan To Save Forests and Climate. A Pulp Thriller": https://canopyplanet.org/resources/plan-for-saving-forests-climate/ => Call to action: Canopy is hunting for the latest and greatest paper alternatives to grow their EcoPaper Database across the world. If you are part of the solution or know initiatives that are, but are not yet in this tool, be in touch with them!
• The IPCC Reports: https://www.ipcc.ch/reports/ The IPCC (the Intergovernmental Panel on Climate Change of the United Nations) prepares comprehensive Assessment Reports about knowledge on climate change, its causes, potential impacts and response options. The IPCC also produces Special Reports, which are an assessment on a specific issue and Methodology Reports, which provide practical guidelines for the preparation of greenhouse gas inventories. 
• "Finding the Mother Tree. Discovering the Wisdom of the Forest" from Suzanne Simard, 2021: https://suzannesimard.com/finding-the-mother-tree-book/
• Lee-Ann also answered the question formulated in Episode #19: Sustainable packaging through the lens of the SHIFT marketing framework _ Part 2/2 by Katherine White of UBC Sauder School of Business.

WHERE TO FIND CANOPY, PACK4GOOD AND LEE-ANN

• ­The Canopy website: https://canopyplanet.org/
• The specific link to their Pack4Good campaign page: https://canopyplanet.org/campaigns/pack4good/
• Their main social media: https://www.linkedin.com/company/canopyplanet/ & https://www.instagram.com/canopyplanet/
• The direct email to join Pack4Good: pack4good@canopyplanet.org
• The LinkedIn profile of Lee-Ann Unger: https://www.linkedin.com/in/lee-ann-unger-4b3020158/

ABOUT LEE-ANN UNGER FROM CANOPY

Lee-Ann Unger is a Senior Corporate Campaigner with Canopy and lead’s the organization’s Pack4Good Initiative. She has worked on or led a variety of environmental conservation campaigns over the past 20 years, primarily focused on forest conservation, including the world-renowned ancient forests of Clayoquot Sound. In addition to her creative and strategic approaches, she brings deep experience in market research to the Canopy team. 

She’s also co-founder of an award-winning animal welfare organization that works to better the lives of companion animals in need in remote communities. Her passion for ancient forests, wild spaces and animals grounds her work.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

What if I told you that seaweed offers a lot of innovative and untapped opportunities for your packaging, our planet, and its people? 

That’s what the company Notpla has explored with success with their all compostable and seaweed-based packaging portfolio such as edible bubble of water, oil, or juice, as well as paper boxes, food sachets, and films. 

In this episode, I had the pleasure to interview Sébastien Bregeaud, the director of manufacturing at Notpla. He has worked for many years in packaging and sustainability with big brands. I enjoyed how Sébastien highlighted the importance of designing for the application and the context. 

You will learn about

• the amazing seaweeds’ properties;
• new forms of fully compostable packaging and coating without traditional plastic or PLA;
• and some key points in terms of tech, education, and partnership.

Ready to dive into the seaweed subject for packaging?

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

• "My Octopus Teacher" on Netflix: Craig Foster, a filmmaker, forges an unusual friendship with an octopus living in a South African kelp forest, learning as the animal shares the mysteries of her world.
• The book published in 2022: "La révolution des algues" ("The seaweed revolution") by Vincent Doumeizel, a Senior Advisor in Ocean & Food at the United Nations Global Compact, and the Director of Food Programme at Lloyd's Register Foundation.
• Different organizations to be partner with: The Safe Seaweed Coalition, Canopy, Algaia, and Seaweed for Europe.
• Our reminder to participate in our #FollowingTheMessage contest (in 2022): https://www.look4loops.com/following-the-message-contest
• Sébastien also answered the question formulated in Episode #15: Segmenting 7 motivations to better reach your market by Lindsey Boyle of Circular Citizen.

WHERE TO FIND SÉBASTIEN AND NOTPLA

• The Notpla website: https://www.notpla.com/
• Their social media:
  • https://www.facebook.com/notpla/
  • https://www.instagram.com/notpla/
  • https://twitter.com/notpla
  • https://www.linkedin.com/company/notpla/
• The LinkedIn profile of Sebastien: https://www.linkedin.com/in/sebastien-bregeaud-9390524/

ABOUT SÉBASTIEN BREGEAUD FROM NOTPLA

Sébastien is a senior R&D and Operations leader with extensive Packaging sustainability and Food & Beverages manufacturing experience. After having spent 15 years in various roles in operations, packaging development, and sustainability in FMCG (Fast-Moving Consumer Goods) industry, Sebastien joins Notpla on their mission to make packaging disappear. 

Passionate about sustainability, and keen to make a positive impact, he is now leading a team of enthusiastic engineers & chemists who create advanced packaging solutions made from seaweed and other natural materials, as an alternative to single-use plastics.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have you ever thought about making your packaging grow… without water and extra energy? Yes, literally… That’s the wonder of mycelium! 

Meghan, the Mushroom Packaging manager of Ecovative Design, will take you through this fascinating sustainable solution they are developing for 15 years.  

You will learn 

• how custom-molded packaging can grow with mycelium
• what kind of ecological based material is used for the process
• why this protective packaging can be confidently claimed as home compostable 

and much more!

I enjoyed how Meghan explains all this with passion and simple analogies. And what if I told you that you can even give it a try to build something useful and beautiful for yourself with a GIY kit? Let’s discover what could that all enable for you!

WHERE TO FIND MEGHAN, ECOVATIVE AND MUSHROOM PACKAGING?

Their websites: https://ecovative.com/ & https://mushroompackaging.com/

Their YouTube Channel: https://www.youtube.com/c/ecovative with fascinating videos

Their social media:

For Mushroom Packaging

• mostly here: https://www.instagram.com/mushroompackaging/ (check the GIY and license brands’ activities)
• https://www.linkedin.com/company/mushroompackaging/
• https://www.facebook.com/mushroompackaging

For Ecovative

• https://www.instagram.com/ecovative/
• https://www.linkedin.com/company/ecovative-design/
• https://www.facebook.com/ecovative/
• https://twitter.com/ecovative

ABOUT MEGHAN OLSON FROM ECOVATIVE DESIGN

As manager, Meghan leads the Mushroom Packaging team, where she is responsible for all commercial activities in North America, and supporting the growing global network of MycoComposite licensees, with direct oversight over both sales and licensing funnels.

Meghan has a M.S. in Mechanical Engineering and a dual B.S. in Mechanical Engineering and Design, Innovation & Society from Rensselaer Polytechnic Institute. She has been a fan of Ecovative for more than a decade, ever since being introduced by her late mentor Burt Swersey, who also mentored Ecovative's founders at RPI and championed the company from day one. Meghan was thrilled to join the Ecovative team in late 2019, a role to which she brings business development experience from another local technology company, Vyv (formerly Vital Vio). She began her career in a fluid system design role at GE Power, immediately after earning her M.S. focused on additive manufacturing of composites. At Ecovative, Meghan is focused on overseeing the commissioning of the newest Mushroom Packaging production facility and onboarding new partners and clients. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

If you are wondering how to shape messaging that aligns people's actions with the sustainable impact you are building, you are at the right place! Yes, this episode will help you to find the right marketing argument that resonates with your consumers!

This episode follows on from episode 18 with Rosemary Cooper and Kate White. If you haven’t done it yet, listen to it! 

As Kate and Rosemary explained it, it is a lot about 

• overcoming the say-do gap
• taking a step by step approach to building an evidence-based marketing
• and testing! 

We already discussed 3 of the 5 SHIFT factors as key drivers of eco-conscious behavior. Let me give you a brief summary of the SHI of the SHIFT acronym:

• The S, Social Influence is about making a behavior seem socially desirable in some way, or more commonly engaged in by peers. I really liked the tips Kate gave to avoid backfire effects on this one. 
• The H,  Habit Formation is when sustainable choices become part of daily routines. About this subject, Rosemary gave us a very enlightening example about a haha moment of a start-up participating in the SHIFT program.
• The I, the Individual Self brings the question of how to appeal to what deeply drives individuals. This factor is very related to the different motivations shared in episode 15.

I liked how Kate and Rosemary took brilliantly the challenge to put their knowledge in perspective for packaging issues. Just as a reminder: Kate is an academic researcher in marketing and behavioral science and Rosemary works on implementing collaboratively circular business solutions. And they work hand in hand for a SHIFTing Consumer Behaviour program. 

In the following episode, you will learn:

• how to use emotions and concrete analogies fitting best your offer
• what is desirable for the future of reusable and single-use packaging 
• and how to activate the SHIFT framework

This was a dynamic conversation. And I hope that our laugh will keep your enthusiasm until the very end of this episode… because I will reveal how you can win a nice reward by participating in a contest with a very simple action. 

Now, let’s make room for the F and T of the SHIFT acronym:

• T for tangibility
• and F for Feelings and Cognition

At the end of the previous episode, Rosemary mentioned the sensitivity of people for storytelling while others will look for numbers and facts.

RESOURCES MENTIONED IN THE EPISODE:

• « SHIFT. A review and framework for encouraging ecologically sustainable consumer behaviour», Katherine White & Rishad Habib (2018), SITRA Studies 132, Erweko:  https://www.sitra.fi/en/publications/shift/
• « SHIFT. Sustainable consumer behaviour change workbook», Katherine White & Rishad Habib (2018), Erweko: https://www.sitra.fi/en/publications/shift-workbook/
• The Culture Shift webpage of Share Reuse Repair Initiative to learn more about the SHIFTing Consumer Behaviour Program: https://www.sharereuserepair.org/culture-shift.html (The SHIFT pilot program report will be available on the same page).
• Episode #06: Reusable packaging as an asset for brands and their customers with Sophie Liu of Loop, from TerraCycle
• Episode #12: When cups initiate a reusable ecosystem to take the waste out of takeout with Cody Irwin of ShareWares
• Episode #17: 3 key benefits of reusable packaging with 5 guests of the 2021 series
• «Elusive Green Consumer», Katherine White, David J. Hardisty, and Rishad Habib (2019), Harvard Business Review:https://hbr.org/2019/07/the-elusive-green-consumer
• «How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework», Katherine White, Rishad Habib, David J. Hardisty (2019), Journal of Marketing: https://journals.sagepub.com/doi/full/10.1177/0022242919825649
• Canadian examples in British Columbia: Ethical Chair,Fulfill Shoppe, Jarr, ShareWares, Reusables, and Nada
• RePack was mentioned as an international example. Check the direct link to their Decathlon Canada case study: https://www.repack.com/news//case-study-decathlon-canada-click-and-collect. 
• The guests also answered the question formulated in Episode #13: How can branding add value to your journey to sustainability? by Hélène Piette of Dragon Rouge London.

PARTICIPATE IN THE #FOLLOWINGTHEMESSAGE CONTEST! 

3 elements to send at info@look4loops.com with «#FollowingTheMessage» as the subject: 

1. Take a PICTURE of one packaging with a message encouraging sustainable behavior. If it isn't in English, translate it for me, please.
2. Let me know if this message gives you the MOTIVATION and the means to react. 
3. Be sure to mention the name of the BRAND

Here is an example: 

Package Free Shop prints this message on their delivery boxes: 'I am not trash. If found in the trash, please return to recycling immediately'. Would you do that or not? Why? (see this link since I can’t share a picture on the podcast platforms: https://trashisfortossers.com/the-package-free-difference/) 

What happens next?

If all of the 3 steps are completed, I will SHARE your picture with your comment on social media with the hashtag #FollowingTheMessage. 

There are 2 CHANCES TO WIN:

• A draw among the first 20 participants. So, start your packaging hunt ASAP ;0)
• The person with the picture collecting the most comments, by September 2022, among the series of posts I will create from your submissions. So check the hashtag #FollowingTheMessage, and encourage your network to comment.

If you win, you will get notified by email with a personal link to a 25 cad coupon. No ‘garbage’ gift, more about an experience in a restaurant, an audiobook, etc. depending on where you are in the world. So, check your inbox from info@look4loops.com! 

Have fun!

ABOUT KATHERINE WHITE FROM UBC SAUDER SCHOOL OF BUSINESS

Dr. Kate Whiteis Professor of Marketing and Behavioural Science at the UBC Sauder School of Business, in Vancouver, Canada. She is also the Senior Associate Dean of Equity, Diversity, and Inclusion and the Academic Director of the Peter P. Dhillon Centre for Business Ethics. 

Kate’s research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association. Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.

Kate has consulted on various sustainable behaviour-change projects with organizations such as The City of Calgary, Starbucks, Lululemon, the Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, BC Hydro, and Mountain Equipment Co-op. 

ABOUT ROSEMARY COOPER FROM SHARE REUSE REPAIR INITIATIVE (SRRI)

Rosemary Cooper has over 20 years’ experience advancing sustainable solutions that make business and economic sense while boldly advancing social and environmental goals. In doing so, she often emphasizes collaboration between business, government, and community.  

Since 2013, she has been catalyzing the transition to a circular economy with a focus on upstream innovations that design out waste and foster lasting and shared prosperity. She is the Project Director of the Share Reuse Repair Initiative whose mission is to build a circular economy that serves as a meaningful waste and climate solution, enables people to “live circular” and foster resilient local economies.  It is uniquely focused on bolstering the supply of circular goods and services while cultivating the cultural and consumer demand for that supply. 

She also teaches the Circular Economy at BCIT’s School of Business and provides consulting services on circular innovation and circular living.

WHERE TO FIND OUR GUESTS?

• Kate White’s profile: on LinkedIn https://www.linkedin.com/in/kate-white-51721711/ and at UBC Sauder https://www.sauder.ubc.ca/people/katherine-white
• Rosemary Cooper’s LinkedIn profile: https://www.linkedin.com/in/rosemary-cooper/
• The contact page of SRRI: https://www.sharereuserepair.org/contact-us.html

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Is your packaging taking an active part in circular solutions? Are you struggling in getting people to adopt sustainable behaviour? What should your marketing look like to motivate your customers to properly reuse, recycle, or compost?

In this episode, we have two experts, Kate and Rosemary, who will lead you through the knowledge and methodology summarized by the SHIFT framework.

Each letter represents a key marketing factor to shift behaviour in more eco-conscious directions. In this episode, we will cover the 3 first ones, the S, H, and I: 

• Social Influence, 
• Habit Formation, 
• and Individual self. 

In the next episode, you will explore the F and T: 

• Feelings and Cognition, 
• and Tangibility. 

All this content was born as a UBC Sauder School of Business academic report for SITRA, to become a workbook, until it was developed into a very supportive and practical program with Share Reuse Repair Initiative.

I liked how Kate and Rosemary played with their complementarity to bring extra thought about packaging. 

So, ready to learn 

• how to get a more evidence-based understanding of your market, 
• and how to set up different clear messages?

ABOUT KATHERINE WHITE FROM UBC SAUDER SCHOOL OF BUSINESS

Dr. Kate Whiteis Professor of Marketing and Behavioural Science at the UBC Sauder School of Business, in Vancouver, Canada. She is also the Senior Associate Dean of Equity, Diversity, and Inclusion and the Academic Director of the Peter P. Dhillon Centre for Business Ethics. 

Kate’s research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association. Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.

Kate has consulted on various sustainable behaviour-change projects with organizations such as The City of Calgary, Starbucks, Lululemon, the Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, BC Hydro, and Mountain Equipment Co-op. 

ABOUT ROSEMARY COOPER FROM SHARE REUSE REPAIR INITIATIVE (SRRI)

Rosemary Cooper has over 20 years’ experience advancing sustainable solutions that make business and economic sense while boldly advancing social and environmental goals. In doing so, she often emphasizes collaboration between business, government, and community.  

Since 2013, she has been catalyzing the transition to a circular economy with a focus on upstream innovations that design out waste and foster lasting and shared prosperity. She is the Project Director of the Share Reuse Repair Initiative whose mission is to build a circular economy that serves as a meaningful waste and climate solution, enables people to “live circular” and foster resilient local economies.  It is uniquely focused on bolstering the supply of circular goods and services while cultivating the cultural and consumer demand for that supply. 

She also teaches the Circular Economy at BCIT’s School of Business and provides consulting services on circular innovation and circular living.

RESOURCES MENTIONED IN THE EPISODE:

• « SHIFT. A review and framework for encouraging ecologically sustainable consumer behaviour», Katherine White & Rishad Habib (2018), SITRA Studies 132, Erweko:  https://www.sitra.fi/en/publications/shift/ (including the « green consumer perception matrix » on p. 36)
• « SHIFT. Sustainable consumer behaviour change workbook», Katherine White & Rishad Habib (2018), Erweko: https://www.sitra.fi/en/publications/shift-workbook/
• The Culture Shift webpage of Share Reuse Repair Initiative to learn more about the SHIFTing Consumer Behaviour Program: https://www.sharereuserepair.org/culture-shift.html
• Episode #15: Segmenting 7 motivations to better reach your market with Lindsey Boyle of Circular Citizen
• Example of Fulfill Shoppe, merged with Jarr
• Episode #12: When cups initiate a reusable ecosystem to take the waste out of takeout with Cody Irwin of ShareWares

WHERE TO FIND OUR GUESTS?

• Kate White’s profile: on LinkedIn https://www.linkedin.com/in/kate-white-51721711/ and at UBC Sauder https://www.sauder.ubc.ca/people/katherine-white
• Rosemary Cooper’s LinkedIn profile: https://www.linkedin.com/in/rosemary-cooper/
• The contact page of SRRI: https://www.sharereuserepair.org/contact-us.html

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Reuse isn’t a new trend, it always existed. But adapting reusables to our crazy lifestyle with disposable habits at a packaging level, that’s challenging!

Today, I am excited to share with you the pith of the reusable benefits mentioned by 5 guests from the 2021 episode series: Sophie Liu of Loop, Jérémie Lambin of Freddy met Curry, Samuel Chappel of LaSemo, Marie Jemine of L’Empoteuse, and Cody Irwin of ShareWares.

Curious to find out what are the 3 key benefits beyond those B2B and B2C reuse implementations? 

THE 5 EPISODES MENTIONED IN THIS EPISODE

• Episode #06: Reusable packaging as an asset for brands and their customers with Sophie Liu of Loop, from TerraCycle
• Episode #08: Ready to rock with zero-waste office canteens? with Jérémie Lambin of Freddy met Curry
• Episode #09: When festival rhymes with experimental with Samuel Chappel of LaSemo
• Episode #10: A low-tech deposit system to expand zero-waste food businesses with Marie Jemine of L’Empoteuse
• Episode #12: When cups initiate a reusable ecosystem to take the waste out of takeout with Cody Irwin of ShareWares

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

• The partners of ShareWares for the free home pick-up of their reusable cups: Jarr Grocery Delivery, Livlite, and WiseFill. 
• Would like to know more about the incentives put in place by Downtown Vancouver Business Improvement Association? Have a look here: https://www.dtvan.ca/2022/02/sharewares-and-dvbia-providing-free-reusable-cups-to-downtown-businesses/
• ConsomAction, the Network for shops, suppliers, hotels, restaurants, cafés and other zero waste professionals in Belgium: https://www.consomaction.be/
• The publication ‘Reuse – rethinking packaging’ from Ellen MacArthur Foundation: https://emf.thirdlight.com/link/rzv910prtxn-tfiulo/@/#id=1

LITTLE EXTRA

• Over 125 health experts defend the safety of reusables during COVID-19 pandemic. Check this link: https://www.greenpeace.org/static/planet4-international-stateless/2020/07/0c3a6a32-health-expert-statement_updated.pdf
• Solutions with a tray: https://www.canadareduces.ca/_files/ugd/b77caa_1e53f48cf49244e78a2fed918eddee26.pdf

ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Packaging end-of-life! This is actually one of the common threads across several episodes broadcasted in 2021.

Yes, soon or ideally later, your packaging will reach the point of not being utilizable anymore. How to ensure that it would be able to reach the recycling or composting industry? 

This episode is the opportunity to take a step back and reflect on the insight brought by 5 of the Unboxing Your Packaging podcast guests. There is nothing as precious as bringing various experiences together. So, here is a mix of the evergreen advice from Louise Schwarz, Love-Ese Chile, David Katz, Charlotte De Vroey, and Hélène Piette!

THE 6 EPISODES MENTIONED IN THIS EPISODE

Episode #03: The backstage of packaging end-of-life and its collaboration needs with Louise Schwarz of Recycling Alternative

Episode #04: How to consider biodegradation for your packaging? with Love-Ese Chile of Grey to Green Sustainable Solutions

Episode #05: How to turn ocean-bound plastic into social recycled plastic? with David Katz of Plastic Bank

Episode #11: What does it entail to tackle plastic packaging as a large supermarket chain? with Charlotte De Vroey of Delhaize Belgium

Episode #13: How can branding add value to your journey to sustainability? with Hélène Piette of Dragon Rouge London

Episode #15: Segmenting 7 motivations to better reach your market with Lindsey Boyle of Circular Citizen

ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Knowing how could react customers in front of your products and packaging is very valuable. So the main question is: Do you really know what motivates the choices of your customers?  

Our guest, Lindsey Boyle is sharing 7 main motivations from a recent and actionable study. This remarkable approach – from a Finnish and Canadian collaboration – activates opportunities for marketing strategy, targeting, communication, and innovation. 

In this episode,  

• you will learn diverse WHYs behind customers’ actions, 
• you will understand what motivation segmentation enables compared to persona,
• and you will even visualize the main factors influencing decision-making.

I enjoy how Lindsey made data and definition humanly alive and with a lot of advice about how to adapt messages on packaging.

Here is a little spoiler alert: Making sustainable choices is not always motivated by ecological preoccupation. So, ask yourself to which motivation you mostly identify yourself, as well as your main customers. 

ABOUT LINDSEY BOYLE FROM CIRCULAR CITIZEN

Lindsey is passionate about business that supports people’s well-being and regenerates nature. Working at the intersection of the climate emergency and the circular economy, Lindsey has a 20-year career as a strategist for brands like Google, Whole Foods, and The North Face, and now creates insight into target audience’s needs and motivations to help make 'circular' choices mainstream.  

Lindsey's most recent work was as Lead for OneEarth's www.oneearthweb.org/motivations project, which is a segmentation that has revealed 7 ‘Lighter Living’ dominant motivations driving choices for the BC population. Lindsey recently shared this insight at the World Circular Economy Forum 2021.

WHERE TO FIND LINDSEY, CIRCULAR CITIZEN, AND ONE EARTH?

• The LinkedIn profile of Lindsey: https://www.linkedin.com/in/lindseyjboyle/
• Her email: lindsey at circularcitizens.com
• The website of Circular Citizen: https://www.circularcitizens.com/
• The website of One Earth: https://www.oneearthweb.org/

RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODE

• I invite everyone to explore the Report ‘7 Motivations for Lighter Living Action in BC’ which is very readable and activable, not boring at all, and with nice visual resources: ttps://www.oneearthweb.org/motivations.html. 
• The Finnish report from SITRA ‘What motivates smart consumption?’: https://www.sitra.fi/en/publications/what-motivates-smart-consumption-using-motivation-profiles-to-support-business-planning/.
• The ICPP (the Intergovernmental Panel on Climate Change, the United Nations body for assessing the science related to climate change) report: https://www.ipcc.ch/. If you haven’t read it yet, I encourage you to do so!
• The SHIFT framework from SITRA applied in British Columbia by Share Reuse Repair Initiative (SRRI) is called S.H.I.F.T.ing Consumer Behaviour Project: https://www.sharereuserepair.org/culture-shift.html.
• Stuff in Flux «The changing relationship between people and goods» (2017) published in collaboration with global consultancy Alice Labs and Sitra: https://www.sitra.fi/en/publications/changing-relationship-people-goods/. 

LITTLE EXTRA NOTES ABOUT THE INITIATIVE

• 7 motivations for 'Lighter Living' action in BC were created by non-profit OneEarth and supported by Share Reuse Repair Initiative. 
• Lead Sponsors of the insights work: Vancity Credit Union and SITRA (Finnish Innovation Fund) with Co-Sponsors: Modo (car sharing), HUB (Your Cycling Connection), River Select Fisheries Cooperative, the Rebuild Hub (Unbuilders and Habitat for Humanity Restore), Kambo Energy Group (which owns and operates the Empower Me social enterprise) and the Vancouver Foundation.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

In this episode, I am celebrating the end of the year with you with 3 actionable gifts:

• the 1st one is already kind of unpacked if you are a regular listener 
• the 2nd one will help you to wrap your gifts more sustainably with 3 tips 
• and the 3rd one starts 2022 with a discount on my circular packaging training

I am thrilled to get back to you in January with new guests and always more inspiring content!

ABOUT COLIENNE REGOUT FROM LOOK4LOOPS

Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. 

Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  

As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.

WHERE TO FIND COLIENNE AND HER SERVICES?

• The ‘Develop Circular Packaging Solutions’ training, in partnership with Circulab: https://circulab.academy/courses/develop-circular-economy-packaging/
• Look4Loops, creating circular value: https://www.look4loops.com/services
• Colienne’s LinkedIn profile: https://www.linkedin.com/in/colienneregout/en

COLIENNE'S RECOMMENDED RESOURCES FOR OUR AUDIENCE

• 2021 episodes sorted by subjects:
• The ‘Wrap Wise’ page of Metro Vancouver: http://www.metrovancouver.org/services/solid-waste/reduction-reuse/create-memories/tips-to-reduce/wrap-wise
• Fabcycle, the reused collection service of textile waste (from scraps, off-cuts, deadstock and ends of rolls), in Vancouver: https://www.fabcycle.shop/
• Next Chance sells furoshiki made from local off-cuts, in Québec: https://nextchance.ca/en/home/

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Did you know that the design stage determines 80% of a product’s environmental impact and costs? What if a creative agency would help your transformation at the branding level, which definitely has something to do with design? 

With Hélène Piette, we spoke about how Dragon Rouge London can add value to your brand and your journey to sustainability. They work with companies such as the Coca Cola Company, Essity, the Hero Group, Mondelez, and Danone, to name a few.

In this episode, 

• You will learn at what phase it is the most relevant to start the conversation about how your product is going to be packaged in order to bring more positive impact.
• We also talked about the aftereffects of small little changes in design like openings, color, and information on and about packaging.
• Be ready to discover inspiring examples of big companies to picture some packaging issues and solutions.

I enjoyed this conversation highlighting the necessary knowledge, education, and expertise to make shifts internally and externally to the end consumer. All this, in the respect of where the companies are in their sustainable journey and in the strongness of their identity!

ABOUT HÉLÈNE PIETTE FROM DRAGON ROUGE LONDON

Hélène Piette is Account Director at Dragon Rouge London. She has been working at the creative agency for 8 years across corporate and consumer clients. Her role is in the client leadership team, where she works along side the clients and the internal teams to make sure projects run smoothly. 

She studied Graphic design and Marketing in England and has worked in creative agencies for over 10 years. 

WHERE TO FIND HÉLÈNE AND DRAGON ROUGE

• on the website of Dragon Rouge: https://www.dragonrouge.com/
• on the LinkedIn profile of Hélène

HÉLÈNE’S RECOMMENDED RESOURCE FOR OUR AUDIENCE

• The website of the Ellen MacArthur Foundation: https://ellenmacarthurfoundation.org/

LITTLE NOTES

• The source of the 80% mentioned in the introduction: the web graphics from the European Parliamentary Research Service (EPRS) https://www.europarl.europa.eu/thinktank/infographics/circulareconomy/public/index.html, or the brochure ''Ecodesign Your Future; How Ecodesign can help the environment by making products smarter'' from the European Commission.
• ''Green Design: Design for the Environment'' is the complete title of the book written in 1997 by Dorothy Mackenzie (the Chair of Dragon Rouge London) and mentioned at the beginning of the interview.
• Hélène talked about the NPD phase. For people not familiar with this acronym, it means ''New Product Development'' phase.
• Colienne mentioned the example of the reusable black cup of ShareWares. To learn more about it, listen to episode 12 with Cody Irwin: https://www.look4loops.com/packaging-podcast/ep12-reusable-cup-takeout.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

What if it was easy to take single-use out of takeout thanks to reusables?

Today, you will hear about ShareWares, a platform where numerous "wares" are borrowed, sanitized, and reused (cups, but also other containers to come). For whom? For numerous industries such as cafes, restaurants, and events, but also cultural places and various markets.

With Cody, its founder and CEO, we spoke about the journey of his company and when tech and regulation ease the adoption of reusables.

Be also ready to learn what does it take for

• a circular cup design,
• a good return rate,
• and a dreaming sustainable logistic system.

Not to mention his testimonial about getting local stuff versus overseas.

Don’t miss his final burning question: I am pretty sure it will nourish your own packaging consideration.

ABOUT CODY IRWIN FROM SHAREWARES

Cody was born on a remote farm in Manitoba, spent most of his youth in uptown Toronto, and studied mechanical engineering at McGill University before moving to beautiful British Columbia. He has a strong connection and love for nature, as well as a powerful draw to technology and innovation. 

For the last decade he has called Vancouver home, where he started his first venture in corporate food service for technology companies. Over 10 years he grew Natural Source into the local industry leader, at which point the pandemic almost completely wiped it out when offices closed. As devastating as this was, it was actually an amazing opportunity. With the government's relief support and by repurposing his company's resources, he was able to build ShareWares which has massive environmental, economic, and social impact potential at a global scale.

WHERE TO FIND CODY AND SHAREWARES

• Their website: https://www.sharewares.ca/ 
• Their web app: https://app.sharewares.ca/welcome
• Cody’s email: Cody@sharewares.ca 

CODY’S RECOMMENDED TOOL FOR OUR AUDIENCE

https://www.blinkist.com/: to have the audio version of the core of the crux of some books

LITTLE NOTES

• We spoke about the Circular Economy course of Rosemary Cooper at BCIT (where Colienne is also sub-teaching). For those who are interested to discover a bit more about it, check this webpage: https://www.bcit.ca/study/courses/bsus5220. 
• In the middle of the interview, Cody mentioned the Binners’ Project in Vancouver (see https://www.binnersproject.org/). What does binner mean? One who attempts to earn money from what can be recovered from trash bins, as coin-deposit bottles and cans.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

When a big supermarket chain changes something, it has a huge impact! That’s why I interviewed Charlotte De Vroey, the Sustainability Manager at Delhaize Belgium. 

Charlotte shared what is behind their Lion’s Footprint initiative: less plastic, less CO2, and less food waste. Do you know why they are focused on ‘less’ instead of ‘more’? Do you wonder how they tackle the interlinked challenges of packaging and food waste? Are you curious about what is laser printing?

I really liked how Delhaize is involving its multiple stakeholders in its vision. Nobody is put on the side: we talked about investors, buyers, colleagues, suppliers, and even regulators!

If you are selling or buying products from big grocery stores, would you want to be part of this journey?

ABOUT CHARLOTTE DE VROEY FROM DELHAIZE BELGIUM

With almost 15 years of experience in sustainability, Charlotte De Vroey leads the sustainability team at Delhaize (a chain of 800 food supermarkets in Belgium and Luxembourg). Her focus is to propose healthy food and to maintain a healthy planet. 

Before, she worked in making product supply chain more sustainable thanks to certification.

She studied economics, ethics, and more recently, sustainable supply chains at the Cambridge University for Sustainability Leadership.

WHERE TO FIND CHARLOTTE AND DELHAIZE BELGIUM

• The Delhaize Lion’s Footprint website where everyone is welcome to share ideas: https://www.delhaize.be/fr/better/planet/lionsfootprint
• Charlotte De Vroey on LinkedIn: https://www.linkedin.com/in/charlotte-de-vroey-87981829/

LITTLE NOTES 

In order to offset its own emissions that Delhaize cannot completely eliminate, it has created - in collaboration with major suppliers such as Unilever, Mondelez, and Henkel - the Lion's Footprint Fund, which supports ecological projects managed by the King Baudouin Foundation. RiverCleanup was one of the initiatives supported which has a link with packaging.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Have you ever thought about how to make a zero-waste lifestyle easier for yourself or for your food business? With her standardized containers and her low-tech deposit system, Marie has figured that out! 

She created L’Empoteuse covering 3 business models in 1. At one point or another, you are part of this!

I loved how she shared with ease and humor her advanced market research, her challenges, and her quest for the best impactful solution. Be ready to learn about 

• the importance of labels,
• a bunch of numbers demonstrating at what conditions glass jars are eco-friendly,
• and the cleaning process and distribution logistics… and some dreams about it!

ABOUT MARIE JEMINE FROM L’EMPOTEUSE

Marie Jemine is an entrepreneur committed to zero waste. She studied translation and worked as a Supply Chain Manager for a few years before she had her baby. 

Then when he was born, she realized very suddenly that he might never make it out of college or get married, due to climate change. The IPCC reports became reality when she transposed the dates on her child's timeline, and it became urgent for her to take action. 

She started reducing her waste and carbon footprint, and it became clear to her that, no matter how seducing and fulfilling was the zero-waste lifestyle, preparing food containers every morning was quite challenging for two parents working full time. 

Somehow, she had to come up with a system that would make the food containers appear in the shop or restaurant when she had forgotten them. And that's how she created l'Empoteuse, a zero-waste packaging solution for food businesses in Belgium. It is addressed to restaurants, zero-waste and organic grocery stores, and local producers. Today, L’Empoteuse continues to expand in Belgium. 

WHERE TO FIND MARIE AND L’EMPOTEUSE

• On Facebook: https://www.facebook.com/lempoteuse
• On the website of L’Empoteuse: https://www.lempoteuse.be/
• On LinkedIn: https://www.linkedin.com/in/marie-jemine-47061a24/

MARIE'S RECOMMENDED RESOURCE FOR YOU, OUR AUDIENCE

• «From What Is to What If», a book by Rob Hopkins.

LITTLE NOTES 

Follow Marie on her coming initiatives empowered by her virtuous network: 

• A zero-waste network in collaboration with Sylvie Droulans of Zero Carabistouille.
• L'Embibineuse, a bottle project. 
• Her support to the future cooperative logistics platform, LogCica.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Samuel Chappel is an event creator and organizer and an expert in sustainable events.

In 2008, convinced that it is possible to have fun differently, he created the LaSemo multidisciplinary festival with the desire to combine sustainable development with a festive moment. LaSemo is recognized today for its pioneering work on the subject and its innovative approach to the festival, seen as a true experience for the public.

Samuel Chappel also took over the organization and management of Namur en Mai and Bucolic Brussels.

He teaches sustainable development issues applied to events at IHECS and supports organizers to improve their practices on the subject.

WHERE TO FIND SAMUEL AND LASEMO

On the website of LaSemo: https://www.lasemo.be/

On Samuel Chappel’s LinkedIn profile: https://www.linkedin.com/in/samchap/

SAMUEL'S RECOMMENDED RESOURCE FOR YOU, OUR AUDIENCE

Samuel spoke about the coming program «Event Change»: You will find more info on this page https://pastoo.be/#projets. Stay tuned!

LITTLE NOTES

About sorting garbage in festivals, Colienne mentioned the work of Liliana from Green Chair (throughout Metro Vancouver in Canada)  https://www.greenchairrecycling.com/aboutus/.

When Samuel shared with us that, for now, each Belgian generates around 1.5 kg of garbage per day, he mentioned that it might be different in Canada. Yes, it is! Colienne Regout (the host of Unboxing Your Packaging) was talking about the 2.7 kg generated by Canadians in the Circulab podcast where she was the guest that time: https://circulab.com/podcast/how-is-canadian-sustainability-awareness-seen-through-a-european-lens/ (the big question about waste starts at 13:45 min but we suggest listening to the whole interview).

Ecocup is the company LaSemo works with so far for reusable cups and plates: https://ecocup.com/.

About accessories, Colienne mentioned the start-up Nyoka, the creators of Lumi, the world's first earth-friendly glow stick, powered with bioluminescence and healing for the Earth: https://www.lightbynyoka.com/news/tag/eco+friendly+glow+stick. 

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

On the website of Freddy met Curry: https://freddymetcurry.brussels/

On social media: https://www.instagram.com/freddymetcurry/, https://www.facebook.com/freddymetcurry.be/, https://www.linkedin.com/company/freddy-met-curry/

Jérémie's recommended resource for you, our audience

​’’Reinventing Organizations’’, a book by Frederic Laloux: see https://www.reinventingorganizations.com/

Little note

In this interview, Jérémie is using the word « biological » several times, just keep in mind that he actually means « organic ».

About Jérémie Lambin from Freddy met Curry

Jérémie was born in Brussels and studied Business Engineer in Louvain-la-Neuve (Belgium). After his studies he worked one year in Frankfurt as Financial Analyst in a private equity fund aiming at investing in renewable energy & storage projects. Following that experience he worked 3 years as ‘operational excellence’ consultant where he realized the difficulties employees had to eat healthy and eco-responsibly at work. That’s when and how he developed the concept of Freddy met Curry.

From a very “ecologically concerned and aware” family, Jeremie had always wanted to work in the eco field or launch a project that did not hurt the environment.

Moreover, Jérémie is a big fan of sports, and recently started paragliding.

Podcast music

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.

Share with us

• Your packaging roar with its dreaming solution
• Your timeless packaging buddy
• Your recent highlighting packaging discovery
• Or if you prefer to keep your mind in holiday mode, share with us how your Wonder Packaging Land would look like and why!? Maybe you even have a brand to recommend!

Through all these kinds of packaging, what are your preferences? Their price, their aspect, their convenience, their social or environmental aspect? 

Leave your thoughts by dropping a line on Colienne’s LinkedIn profile: https://www.linkedin.com/in/colienneregout/en or on the https://www.look4loops.com website. 

About our guest, Sophie Liu 

Sophie Liu is a Business Development Manager for North America at Loop. With Loop since July 2018, Sophie helped Loop launch in 2019 and now focuses on growing Loop’s brand & retail partnerships in North America.

Before Loop, Sophie studied ecology and evolutionary biology at Cornell University, where she began her sustainability journey slowly, immersed in the natural areas of the Finger Lakes & a generally waste-conscious Ithaca. Following college, Sophie worked in non-profit development and event planning, where she began to more seriously address her everyday packaging waste & learning anything and everything about packaging, recycling, reuse, and trash in general. She continues to advocate for low waste living and systemic solutions to disposability.

Where to find Sophie and Loop

e-commerce at https://loopbyulta.com/, https://loopstore.co.uk/, and https://loopstore.ca/.

Loop on Instagram: @shoploopstore

Loop on Linkedin: linkedin.com/company/shoploop

Loop on Twitter: @chooseloop

Loop on Facebook: facebook.com/shoploopstore

Sophie on LinkedIn: https://www.linkedin.com/in/stl38/

Little notes

You can find information about the 5 Rs (Refuse, Reduce, Reuse, Recycle, Rot) of the Zero Waste movement (launched by Béa Jonhson) mentioned at the end of this episode, here: https://zerowastehome.com/.

Podcast music

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

David Katz is the founder and CEO of Plastic Bank, an internationally recognized solution to ocean plastic with global partners that include SC Johnson, Henkel, Procter & Gamble, Carton Pack and Advansa.

He is a steward of the Earth and a champion for the poor whose humanitarian work has earned him international recognition.

David is also the past president of the Vancouver BC Chapter of the Entrepreneurs’ Organization and has received the United Nations Lighthouse award for Planetary Health, the Paris Climate Conference Sustained community award, and the Ernst and Young Lifetime Achievement award.

David's recommended resources for you, our audience

The committed photograph Chris Jordan

Stephen R. Covey’s book: The 7 Habits of Highly Effective People

How to be part of what David is doing?

Check the Plastic Bank website: https://plasticbank.com/

Little notes

1) We mentioned the name ‘Alchemy™’: it is the Plastic Bank’s blockchain platform securing the entire transaction and providing real-time data visualization – allowing for transparency, traceability, and rapid scalability.

2) While David explained the input of feminine energy, he spoke about the Circular Economy. If you want to have a 4 min 20 sec audio explanation about the Circular Economy, listen from 00:03:53 to 00:08:13 of the 30 minutes Idea Shots- Season 2, Episode 4 with Adina Vlad, Alec Bălășescu and Colienne Regout

Podcast music

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

Labels about recycling suggested by Green Blue: https://greenblue.org/work/how2recycle/

The Sustainable Packaging Coalition: https://sustainablepackaging.org/projects/how2recycle/

'How to Compost' Labels: http://how2compost.info/

The book: "Thinking in Systems" by Donella Meadows: http://donellameadows.org/systems-thinking-book-sale/

Where to find Ese and what she is doing

The Regenerative Waste Labs: https://www.regenwastelabs.com/, and a direct link to the 'Think Ahead Workshop Series' mentioned: https://www.regenwastelabs.com/workshops

Grey to Green Sustainable Solutions, her consulting company: https://www.greytogreensolutions.com/

On social media: https://www.linkedin.com/company/regenerative-waste-labs/, https://www.linkedin.com/in/love-ese-chile/ and https://www.instagram.com/regenerativewastelabs/

Little notes

1) About organics recovery processes mentioned:

The end product of the ‘Anaerobic Digestion’ is biogas and anaerobic sludge which is different from the ‘Industrial Compost’ creating a medium to high-quality compost. These two processes are managed by municipalities and private companies in Canada and work under well-managed temperature and moisture. 

While ‘Home Compost’ usually produces compost in a variable environment managed by individuals.

2) Not 100% sure to understand what 'closing the loop’ means? Listen to Episode #02: The ‘Redesign Reuse Recover’ strategy to catalyze your packaging impact.

Podcast music

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

Governemental report ‘‘Economic Study of the Canadian Plastic Industry, markets and waste’’: http://publications.gc.ca/collections/collection_2019/eccc/En4-366-1-2019-eng.pdf

Antoine Repessé with his project “365 Unpacked'': https://www.antoinerepesse.com/work

Gregg Segal with his project “7 Days of Garbage”: https://www.greggsegal.com/P-Projects/7-Days-of-Garbage/1/caption

The European study mentioning that up to 80% of product environmental impact is determined at the design phase: https://www.europarl.europa.eu/thinktank/infographics/circulareconomy/public/index.html

Where to find Colienne and what she is doing

Drop her a line on her LinkedIn profile: https://www.linkedin.com/in/colienneregout/en

Get in touch by the https://www.look4loops.com website

Podcast music

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

The National Zero Waste Council: http://www.nzwc.ca/

The Story of Stuff: https://www.youtube.com/watch?v=9GorqroigqM

The Clean Bin Project: https://vimeo.com/ondemand/thecleanbinproject

Just Eat It: https://vimeo.com/ondemand/justeatit

Freigthened – The Real Price of Shipping: https://www.freightened.com/

Where to find Louise and what she is doing

The Recycling Alternative website: https://recyclingalternative.com/

The recognition mentioned in the intro:

The ‘YWCA Woman of Distinction Award’, for Environmental Sustainability, in May 2012

The Queen’s Diamond Jubilee Medal in 2013 

The City of Vancouver’s Award of Excellence for Greenest City Leadership in 2014. 

BC Small Business Award for “The Best Community Impact” in 2018 

Podcast music

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.

The case study database of “Upstream Innovation for packaging” of the Ellen MacArthur foundation: https://plastics.ellenmacarthurfoundation.org/examples

The Plastic Pact network: https://www.ellenmacarthurfoundation.org/our-work/activities/new-plastics-economy/plastics-pact

Where to find Colienne and what she is doing

Drop her a line on her LinkedIn profile: https://www.linkedin.com/in/colienneregout/en

Get in touch by the https://www.look4loops.com website

Podcast music

Special thanks to Joachim Regout who made the jingle. Have a look at his work here.