https://simplecast.com Fully Managed Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business. en Wed, 29 Apr 2026 10:00:00 +0000 Wed, 29 Apr 2026 10:00:13 +0000 https://fully-managed.simplecast.com Fully Managed https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/3000x3000/main-20art.jpg?aid=rss_feed https://fully-managed.simplecast.com episodic Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business. Penji false https://feeds.simplecast.com/JS_ct9bS Penji hello@penji.co c692659c-ac46-4762-a7ef-f3ef58f2d07f Why This Brazilian Art Director's Approach Changes Everything About Estevan Ferrari and TBWA

 

]]> Wed, 29 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-this-brazilian-art-directors-approach-changes-everything-1dPifOeD About Estevan Ferrari and TBWA

 

]]> Why This Brazilian Art Director's Approach Changes Everything Penji 00:28:14 Brazilian-born art director Esteban Ferrari shares how cultural “luggage,” music, and even jiu-jitsu shape his creative instincts. From designing McDonald’s campaigns to bringing underground car culture into global brands, Esteban breaks down what it really takes to stand out early in your career. We talk risk-taking, feedback tolerance, and why weird ideas matter more than ever. A must-listen for creatives navigating agency life today. Brazilian-born art director Esteban Ferrari shares how cultural “luggage,” music, and even jiu-jitsu shape his creative instincts. From designing McDonald’s campaigns to bringing underground car culture into global brands, Esteban breaks down what it really takes to stand out early in your career. We talk risk-taking, feedback tolerance, and why weird ideas matter more than ever. A must-listen for creatives navigating agency life today. false full 369 d8be2fe4-f59a-437a-9188-def664eece05 Burnout Isn't About Working Too Hard (It's About This) About Eri Hickey

 

]]> Mon, 27 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/burnout-isnt-about-working-too-hard-its-about-this-mcn4hRAH About Eri Hickey

 

]]> Burnout Isn't About Working Too Hard (It's About This) Penji 00:33:19 Burnout, boundaries, and better marketing — strategist Eri Hickey breaks down why capacity is just math, why most “rest” isn’t actually rest, and how emotional intelligence shapes better work. She shares the mindset shifts that saved her career, the frameworks she uses to cut through noise, and the real reason brands keep missing the mark with audiences. This episode is a must‑listen for marketers, leaders, and anyone trying to build a sustainable creative life. Burnout, boundaries, and better marketing — strategist Eri Hickey breaks down why capacity is just math, why most “rest” isn’t actually rest, and how emotional intelligence shapes better work. She shares the mindset shifts that saved her career, the frameworks she uses to cut through noise, and the real reason brands keep missing the mark with audiences. This episode is a must‑listen for marketers, leaders, and anyone trying to build a sustainable creative life. false full 368 b872cb19-cb8d-48e9-84dd-b0f90169c223 Your Growth Strategy Is Broken—Here's Why About Connor Biggar and Big Red Jelly

 

]]> Fri, 24 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/your-growth-strategy-is-brokenheres-why-BCYQ0fTG About Connor Biggar and Big Red Jelly

 

]]> Your Growth Strategy Is Broken—Here's Why Penji 00:24:05 In this episode, Growth Director Connor Biggar breaks down how modern teams can rethink growth, avoid “tactic traps,” and use AI without drowning in noise. We talk frameworks, fractional teams, repeatable processes, and why strategy—not tools—will define the next decade of marketing. If you want to scale smarter, not louder, this one’s for you. This discussion, much like a good whiteboard session, provides practical entrepreneurship insights for any business. In this episode, Growth Director Connor Biggar breaks down how modern teams can rethink growth, avoid “tactic traps,” and use AI without drowning in noise. We talk frameworks, fractional teams, repeatable processes, and why strategy—not tools—will define the next decade of marketing. If you want to scale smarter, not louder, this one’s for you. This discussion, much like a good whiteboard session, provides practical entrepreneurship insights for any business. entrepreneurship, penji, how to advertise your business, business ideas, business, agency growth, whiteboard animation, ai, profitable business ideas, digital marketing, design, whiteboard, marketing false full 367 cb487a9b-6f7f-4d2a-ba65-08d482597a6f Disaster Doesn't End When Headlines Stop: Real Mental Health Support Explained About Stacie Yeldell and Project Hope 

- Website: projecthope.org

 

]]> Wed, 22 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/disaster-doesnt-end-when-headlines-stop-real-mental-health-support-explained-38_k_cu3 About Stacie Yeldell and Project Hope 

- Website: projecthope.org

 

]]> Disaster Doesn't End When Headlines Stop: Real Mental Health Support Explained Penji 00:28:12 In this powerful episode, mental health specialist Stacie Aamon Yeldell breaks down what it really takes to support communities after disaster — long after the headlines fade. She shares how expressive arts therapy, nervous system regulation, and trauma‑informed care help rebuild trust and resilience in wildfire‑affected communities. This conversation is a masterclass in healing, hope, and what it means to care for the caregivers. A must‑listen for anyone working in mental health, emergency response, or community leadership. In this powerful episode, mental health specialist Stacie Aamon Yeldell breaks down what it really takes to support communities after disaster — long after the headlines fade. She shares how expressive arts therapy, nervous system regulation, and trauma‑informed care help rebuild trust and resilience in wildfire‑affected communities. This conversation is a masterclass in healing, hope, and what it means to care for the caregivers. A must‑listen for anyone working in mental health, emergency response, or community leadership. false full 366 09a56e8a-41da-4a88-ae29-d41183e660a3 The Creative Director Who Actually Tells the Truth About Advertising — Dylan Cimo About Dylan Cimo 

- Social: https://www.linkedin.com/in/dylan-cimo-6b3bb545/

 

]]> Mon, 20 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-creative-director-who-actually-tells-the-truth-about-advertising-dylan-cimo-hbMjnx6l About Dylan Cimo 

- Social: https://www.linkedin.com/in/dylan-cimo-6b3bb545/

 

]]> The Creative Director Who Actually Tells the Truth About Advertising — Dylan Cimo Penji 00:31:18 Creative director Dylan Cimo breaks down what it really takes to make work that stands out in today’s chaotic advertising landscape. From his early days as a copywriter to leading high‑stakes campaigns, Dylan shares the instincts, research habits, and creative philosophies that separate forgettable ideas from culture‑shifting ones. If you care about originality, leadership, and the future of creative work, this episode is a masterclass. Creative director Dylan Cimo breaks down what it really takes to make work that stands out in today’s chaotic advertising landscape. From his early days as a copywriter to leading high‑stakes campaigns, Dylan shares the instincts, research habits, and creative philosophies that separate forgettable ideas from culture‑shifting ones. If you care about originality, leadership, and the future of creative work, this episode is a masterclass. false full 365 403dc9ff-6d65-4956-a4ea-7e9a1b035e8d The AI Shift No One Is Ready For — AT&T’s Jorge Almeida on Leading Teams Into the Future About Jorge Almeida and AT&T

 

]]> Fri, 17 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-ai-shift-no-one-is-ready-for-atts-jorge-almeida-on-leading-teams-into-the-future-26R_wp8W About Jorge Almeida and AT&T

 

]]> The AI Shift No One Is Ready For — AT&T’s Jorge Almeida on Leading Teams Into the Future Penji 00:31:33 AI is reshaping marketing faster than any shift we’ve seen — and AT&T’s Jorge Almeida is right at the center of it. In this episode, he breaks down what teams get wrong about AI adoption, how to build internal AI ambassadors, and why mindset—not tools—is the real competitive advantage. If you’re leading teams through AI transformation, this conversation will change how you think about the future of work. AI is reshaping marketing faster than any shift we’ve seen — and AT&T’s Jorge Almeida is right at the center of it. In this episode, he breaks down what teams get wrong about AI adoption, how to build internal AI ambassadors, and why mindset—not tools—is the real competitive advantage. If you’re leading teams through AI transformation, this conversation will change how you think about the future of work. ai productivity, at&t ai strategy, generative ai, ai adoption, ai mindset shift, corporate ai training, agentic ai, ai workshops, marketing leadership, ai transformation, ai teams, ai for marketers, future of work, enterprise ai, ai in marketing, change management ai false full 364 820e5ced-e888-4c13-b9fd-c09feee2360a The Creative Rules Brands Need to Break — Michi Robles on Risk, Culture & Standing Out About Michelle Robles

 

]]> Wed, 15 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-creative-rules-brands-need-to-break-michi-robles-on-risk-culture-standing-out-P2nHh9Z6 About Michelle Robles

 

]]> The Creative Rules Brands Need to Break — Michi Robles on Risk, Culture & Standing Out Penji 00:26:27 Michi Robles, one of Ad Age’s Creatives to Watch, breaks down what it really takes to make standout work in a world where attention spans are shrinking and trends die in 24 hours. From risky ideas to mental‑health‑first leadership, Michi shares the creative truths brands still get wrong — and how the next generation can break the mold without losing themselves. A masterclass in modern creativity, culture, and social‑first thinking. Michi Robles, one of Ad Age’s Creatives to Watch, breaks down what it really takes to make standout work in a world where attention spans are shrinking and trends die in 24 hours. From risky ideas to mental‑health‑first leadership, Michi shares the creative truths brands still get wrong — and how the next generation can break the mold without losing themselves. A masterclass in modern creativity, culture, and social‑first thinking. social‑first campaigns, brand storytelling, mental health in advertising, advertising insights, gen z marketing, viral content strategy, digital creativity, campaign development, michi robles interview, creative careers, social media strategy, brand culture, content creation tips, ad age creatives to watch, risky ideas, creative process, creative mentorship, influencer strategy, agency life, creative leadership false full 363 993dcd94-8691-407e-8abe-c39025ad81f5 The New Rules of Audience Growth: Evan Lauterborn on What Actually Works in 2025 About Evan Lauterborn from Hubspot

 

]]> Mon, 13 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-new-rules-of-audience-growth-evan-lauterborn-on-what-actually-works-in-2025-ZTD0nBnb About Evan Lauterborn from Hubspot

 

]]> The New Rules of Audience Growth: Evan Lauterborn on What Actually Works in 2025 Penji 00:15:34 Evan Lauterborn has helped shape audience growth at Quartz, Axios Pro, and now HubSpot Media — and in this episode, he breaks down what actually drives sustainable growth today. From the death of Facebook traffic to the rise of AEO, live events, and value‑driven content, Evan shares the strategies modern brands can’t afford to ignore. If you care about audience development, retention, and the future of media, this conversation is a masterclass. Evan Lauterborn has helped shape audience growth at Quartz, Axios Pro, and now HubSpot Media — and in this episode, he breaks down what actually drives sustainable growth today. From the death of Facebook traffic to the rise of AEO, live events, and value‑driven content, Evan shares the strategies modern brands can’t afford to ignore. If you care about audience development, retention, and the future of media, this conversation is a masterclass. false full 362 09de2cf8-89f7-4ffe-99a1-8f4da7920264 The Story Behind the Story: How to Communicate With Truth, Emotion & Impact — with Rose A. Lewis Fri, 10 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-story-behind-the-story-how-to-communicate-with-truth-emotion-impact-with-rose-a-lewis-6XKHm14s The Story Behind the Story: How to Communicate With Truth, Emotion & Impact — with Rose A. Lewis Penji 00:20:24 Rose A. Lewis has spent her career shaping stories that move people — from award‑winning TV newsrooms to major healthcare systems, tech companies, and bestselling children’s books. In this episode, she breaks down what truly makes a story resonate, how leaders should communicate in moments of crisis, and why honesty is the most underrated communication skill. Rose also shares the emotional roots behind her New York Times bestseller I Love You Like Crazy Cakes and the lessons she’s learned mentoring the next generation of storytellers. A masterclass in narrative clarity, emotional intelligence, and brand truth. Rose A. Lewis has spent her career shaping stories that move people — from award‑winning TV newsrooms to major healthcare systems, tech companies, and bestselling children’s books. In this episode, she breaks down what truly makes a story resonate, how leaders should communicate in moments of crisis, and why honesty is the most underrated communication skill. Rose also shares the emotional roots behind her New York Times bestseller I Love You Like Crazy Cakes and the lessons she’s learned mentoring the next generation of storytellers. A masterclass in narrative clarity, emotional intelligence, and brand truth. pr strategy, brand storytelling, emotional storytelling, writing advice, leadership communication, corporate communications, rose a. lewis, i love you like crazy cakes, healthcare communications, communication tips, journalism insights, thought leadership, media relations, children’s book author, storytelling expert, media strategy, crisis communication, authenticity in storytelling, narrative development false full 361 4666eb13-283b-4aa6-834d-ea4e4e977d93 The Future of Storytelling: How Humans Still Win in the Age of AI — with Sarah Wynn About Sarah Wynn from Packaging OEM 

- Website: https://www.wtwhmedia.com/

- Social: https://www.linkedin.com/in/sarwynn/

 

]]> Wed, 8 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-future-of-storytelling-how-humans-still-win-in-the-age-of-ai-with-sarah-wynn-vMfss9_t About Sarah Wynn from Packaging OEM 

- Website: https://www.wtwhmedia.com/

- Social: https://www.linkedin.com/in/sarwynn/

 

]]> The Future of Storytelling: How Humans Still Win in the Age of AI — with Sarah Wynn Penji 00:29:02 Sarah Wynn has built a rare career at the intersection of journalism, digital strategy, and B2B manufacturing media. From breaking newsrooms to packaging plants, she’s mastered the art of translating complex technical topics into human‑centered stories audiences actually want to read. In this episode, she breaks down how to earn attention in niche industries, grow audiences organically, and create “AI‑defensible content” that only a human can make. A must‑listen for storytellers, editors, and digital strategists navigating the future of content. Sarah Wynn has built a rare career at the intersection of journalism, digital strategy, and B2B manufacturing media. From breaking newsrooms to packaging plants, she’s mastered the art of translating complex technical topics into human‑centered stories audiences actually want to read. In this episode, she breaks down how to earn attention in niche industries, grow audiences organically, and create “AI‑defensible content” that only a human can make. A must‑listen for storytellers, editors, and digital strategists navigating the future of content. false full 360 4d3c0f14-1d1a-4213-bc75-be2244203839 Why Creativity Dies, And How to Bring It Back: Ciro Sarmiento on Wonder, Simplicity & Fearless Ideas About Ciro Sarmiento from First Rodeo 

- Website: https://www.firstrodeo.agency

- Social: https://www.linkedin.com/in/cirosarmiento/

 

]]> Mon, 6 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-creativity-dies-and-how-to-bring-it-back-ciro-sarmiento-on-wonder-simplicity-fearless-ideas-boqQJbXz About Ciro Sarmiento from First Rodeo 

- Website: https://www.firstrodeo.agency

- Social: https://www.linkedin.com/in/cirosarmiento/

 

]]> Why Creativity Dies, And How to Bring It Back: Ciro Sarmiento on Wonder, Simplicity & Fearless Ideas Penji 00:19:19 Step inside the mind of Ciro Sarmiento — award‑winning creative leader and founder of First Rodeo — as he breaks down why the industry has lost its sense of wonder and how reclaiming a beginner’s mindset can transform creativity. In this episode, we explore simplicity vs. jargon, independence as a creative superpower, and why curiosity is the most underrated tool in advertising today. A masterclass in creative authenticity, cultural relevance, and fearless thinking. Step inside the mind of Ciro Sarmiento — award‑winning creative leader and founder of First Rodeo — as he breaks down why the industry has lost its sense of wonder and how reclaiming a beginner’s mindset can transform creativity. In this episode, we explore simplicity vs. jargon, independence as a creative superpower, and why curiosity is the most underrated tool in advertising today. A masterclass in creative authenticity, cultural relevance, and fearless thinking. false full 359 73baba03-5809-4e48-b196-cf5ccd280fc8 AI Is Breaking Marketing — Noah Explains What Comes Next About Noah King from Popsixle

 

]]> Fri, 3 Apr 2026 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-is-breaking-marketing-noah-explains-what-comes-next-hdMMSl71 About Noah King from Popsixle

 

]]> AI Is Breaking Marketing — Noah Explains What Comes Next Penji 00:37:35 In this episode, three‑time founder and former Popsixle CEO Noah breaks down the truth about modern marketing, AI‑driven ad performance, and why most e‑commerce brands are still flying blind with their data. We explore the shift from manual optimization to machine‑led systems, the rise of AI‑UGC slop, and how founders can build products customers actually want. If you care about ads, AI, or the future of e‑commerce, this conversation is a masterclass. In this episode, three‑time founder and former Popsixle CEO Noah breaks down the truth about modern marketing, AI‑driven ad performance, and why most e‑commerce brands are still flying blind with their data. We explore the shift from manual optimization to machine‑led systems, the rise of AI‑UGC slop, and how founders can build products customers actually want. If you care about ads, AI, or the future of e‑commerce, this conversation is a masterclass. data ownership for brands, customer discovery mistakes, ai in advertising, e‑commerce ad performance, meta ads machine learning, noah popsixle founder, shopify data optimization, ad attribution problems, building ai products, ai marketing tools, performance marketing 2024, ugc vs ai ugc, popsixle interview, future of digital marketing, startup founder insights false full 358 6abbf60e-79fc-4d15-bedf-fe30e959305d From Guitar Lessons to Cannes Lions: Pedro’s Accidental Creative Journey About Pedro Minari from Le Pub

 

]]> Wed, 25 Mar 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-guitar-lessons-to-cannes-lions-pedros-accidental-creative-journey-Uksra_e_ About Pedro Minari from Le Pub

 

]]> From Guitar Lessons to Cannes Lions: Pedro’s Accidental Creative Journey Penji 00:37:10 Senior art director Pedro Minari Felippe shares how a random barbecue changed his life and launched his global creative career. From Ogilvy Brazil to Canada to London, Pedro breaks down cultural differences in idea‑making, the power of visual thinking, and why craft “never really ends.” A vibrant episode for designers, art directors, and anyone obsessed with creative evolution. (“It was literally one of those one‑day decisions… I changed careers” ) Senior art director Pedro Minari Felippe shares how a random barbecue changed his life and launched his global creative career. From Ogilvy Brazil to Canada to London, Pedro breaks down cultural differences in idea‑making, the power of visual thinking, and why craft “never really ends.” A vibrant episode for designers, art directors, and anyone obsessed with creative evolution. (“It was literally one of those one‑day decisions… I changed careers” ) le pub london creative, uk advertising industry, creative industry career tips, art direction podcast, creative director interview, brazilian art director, creative industry stories, advertising podcast episode, pedro minari art director, creative podcast interview, senior art director london, advertising career journey, behind the scenes advertising, global art direction insights false full 357 dbc41b4b-9e8d-4a5e-93f2-4aefd449e001 How Creative Leaders Think: Stuart Thursby on Ideas With Legs, Taste, and Building Teams That Win About Stuart Thursby and Cossette

 

]]> Mon, 23 Mar 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-creative-leaders-think-stuart-thursby-on-ideas-with-legs-taste-and-building-teams-that-win-72AR1T8W About Stuart Thursby and Cossette

 

]]> How Creative Leaders Think: Stuart Thursby on Ideas With Legs, Taste, and Building Teams That Win Penji 00:35:41 Stuart Thursby, Creative Director at Cossette, joins us to unpack how great ideas actually get made inside big agencies. From shaping creative culture to spotting ideas with long‑term potential, Stuart shares lessons from a career spanning global brands, boutique studios, and everything in between. We explore how to balance brand protection with bold creativity — and why the best work is always built on clarity, taste, and teamwork. Stuart Thursby, Creative Director at Cossette, joins us to unpack how great ideas actually get made inside big agencies. From shaping creative culture to spotting ideas with long‑term potential, Stuart shares lessons from a career spanning global brands, boutique studios, and everything in between. We explore how to balance brand protection with bold creativity — and why the best work is always built on clarity, taste, and teamwork. creative leadership podcast, creative process in big agencies, how to lead creative teams, creative director interview, stuart thursby cossette, advertising agency insights, idea development in advertising, building creative culture, long‑term brand ideas false full 356 8bb10c0b-0608-4f4a-a850-a450e7026f1f Why Your SaaS Brand Looks Like Everyone Else’s — And How to Fix It with Dinesh of Workisplay Fri, 20 Mar 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-your-saas-brand-looks-like-everyone-elses-and-how-to-fix-it-with-dinesh-of-workisplay-OawVEDLC Why Your SaaS Brand Looks Like Everyone Else’s — And How to Fix It with Dinesh of Workisplay Penji 00:52:57 Jack Dalrymple, creative growth CMO and founder of Cap’n Cut, breaks down why building in public, co‑creation, and community‑first marketing are no longer optional. From Web3 to gaming to AI, Jack explains how Gen Z decides who to trust, why transparency beats perfection, and how brands turn audiences into evangelists. If you want to understand the future of traction, identity, and community‑driven growth, this episode is a masterclass. Jack Dalrymple, creative growth CMO and founder of Cap’n Cut, breaks down why building in public, co‑creation, and community‑first marketing are no longer optional. From Web3 to gaming to AI, Jack explains how Gen Z decides who to trust, why transparency beats perfection, and how brands turn audiences into evangelists. If you want to understand the future of traction, identity, and community‑driven growth, this episode is a masterclass. website redesign mistakes, startup identity, differentiation in saa, saas branding, ai in design, yc founders branding, workisplay studio, b2b brand strategy, positioning vs branding, category design false full 355 f4a51cdf-bf1f-40a2-a2e7-963547e0585d Building in Public: Jack Dalrymple on Community‑First Growth, Gen Z Trust & Zero‑to‑One Identity About Jack Dalrymple and Cap and Cut

 

]]> Wed, 18 Mar 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-in-public-jack-dalrymple-on-communityfirst-growth-gen-z-trust-zerotoone-identity-5Hiyvy2Z About Jack Dalrymple and Cap and Cut

 

]]> Building in Public: Jack Dalrymple on Community‑First Growth, Gen Z Trust & Zero‑to‑One Identity Penji 00:46:18 In this episode, creative growth CMO Jack Dalrymple breaks down what founders get wrong about identity, why building in public is now a competitive advantage, and how Gen Z’s values are reshaping modern marketing. Jack shares the mechanics behind community‑first growth, co‑creation, and the psychology that drove 7,000 Discord signups in 48 hours. We also explore what SaaS and AI companies can learn from gaming, how to build trust in fast‑moving markets, and why transparency is the new brand currency. In this episode, creative growth CMO Jack Dalrymple breaks down what founders get wrong about identity, why building in public is now a competitive advantage, and how Gen Z’s values are reshaping modern marketing. Jack shares the mechanics behind community‑first growth, co‑creation, and the psychology that drove 7,000 Discord signups in 48 hours. We also explore what SaaS and AI companies can learn from gaming, how to build trust in fast‑moving markets, and why transparency is the new brand currency. false full 354 1eedaed5-672f-480c-a9ed-d21d4a8e1619 Seven‑Figure Shoots, Zero Margin for Error — Inside Tom Lurie’s World About Tom Lurie and VIVA Creative

 

]]> Mon, 16 Mar 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/sevenfigure-shoots-zero-margin-for-error-inside-tom-luries-world-jN2BOnnY About Tom Lurie and VIVA Creative

 

]]> Seven‑Figure Shoots, Zero Margin for Error — Inside Tom Lurie’s World Penji 00:27:00 Tom Lurie went from leading thousands of open‑ocean rescues to producing seven‑figure global campaigns. In this episode, he breaks down what truly makes a cinematic brand film, why story beats spectacle, and how high‑pressure rescue work shaped his leadership in production. We explore chaotic shoot days, billion‑impression campaigns, and the behind‑the‑scenes roles that actually make or break a project. A masterclass in creative execution, trust, and storytelling. Tom Lurie went from leading thousands of open‑ocean rescues to producing seven‑figure global campaigns. In this episode, he breaks down what truly makes a cinematic brand film, why story beats spectacle, and how high‑pressure rescue work shaped his leadership in production. We explore chaotic shoot days, billion‑impression campaigns, and the behind‑the‑scenes roles that actually make or break a project. A masterclass in creative execution, trust, and storytelling. brand storytelling, business podcast, founder stories, agency growth, video production, creative director, producer life, entrepeneurship content, filmmaking tips, business leaders false full 353 e0753f9a-913c-413e-8330-0b24ac1970ab Why Your Videos Aren’t Working — And How to Fix Them with Tim Bradley About Tim Bradley and Pennant Video

 

]]> Fri, 13 Mar 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-your-videos-arent-working-and-how-to-fix-them-with-tim-bradley-yxtoltSy About Tim Bradley and Pennant Video

 

]]> Why Your Videos Aren’t Working — And How to Fix Them with Tim Bradley Penji 00:30:41 Tim Bradley, founder of Pennant Video, breaks down what most brands get wrong about video, storytelling, and trust. From VHS‑era curiosity to leading a revenue‑driven studio, Tim shares how attention really works, why story beats volume, and what B2B buyers actually need to feel before they convert. If you’re tired of “more content, less impact,” this episode will reset your entire approach to video. Tim Bradley, founder of Pennant Video, breaks down what most brands get wrong about video, storytelling, and trust. From VHS‑era curiosity to leading a revenue‑driven studio, Tim shares how attention really works, why story beats volume, and what B2B buyers actually need to feel before they convert. If you’re tired of “more content, less impact,” this episode will reset your entire approach to video. attention economy, marketing podcast, business podcast, content strategy, entrepeneurship content, storytelling, podcast clips, video marketing, creative leadership false full 352 82b92624-a0dd-4fd2-ac90-e1a699fc709c Creativity Needs Safety: Jen Perry on EQ, Trust & Better Work About Jen Perry and Vagrants

 

]]> Wed, 11 Mar 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/creativity-needs-safety-jen-perry-on-eq-trust-better-work-w9bT7lEg About Jen Perry and Vagrants

 

]]> Creativity Needs Safety: Jen Perry on EQ, Trust & Better Work Penji 00:47:44 Creative leader Jen Perry has built award‑winning teams across agencies and brands — but her real superpower is emotional intelligence. In this episode, she breaks down why the best creative work comes from psychological safety, why agencies must stop hiding behind the “presentation,” and how collaboration, vulnerability, and cultural curiosity shape modern creative excellence. Jen also shares what both sides misunderstand about each other — and how to fix it. Creative leader Jen Perry has built award‑winning teams across agencies and brands — but her real superpower is emotional intelligence. In this episode, she breaks down why the best creative work comes from psychological safety, why agencies must stop hiding behind the “presentation,” and how collaboration, vulnerability, and cultural curiosity shape modern creative excellence. Jen also shares what both sides misunderstand about each other — and how to fix it. false full 351 339bd298-ae88-47d6-af1a-c3eeef6cfa4a Leadership Is Listening: Robin Boehler on Trust, Culture & Winning Work About Robin Boehler and Mercer Island Group:

 

]]> Mon, 9 Mar 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/leadership-is-listening-robin-boehler-on-trust-culture-winning-work-ttOTafWZ About Robin Boehler and Mercer Island Group:

 

]]> Leadership Is Listening: Robin Boehler on Trust, Culture & Winning Work Penji 00:41:47 Robin Boehler has spent 25+ years helping leaders, agencies, and organizations work better together — from community dialogue rooms to Fortune 500 boardrooms. In this episode, she shares lessons from policing, public service, diversity training, and decades of consulting on how trust is built, how culture shapes strategy, and why listening is the most underrated leadership skill. Robin also breaks down what truly wins pitches and why long‑term client relationships require both courage and clarity. Robin Boehler has spent 25+ years helping leaders, agencies, and organizations work better together — from community dialogue rooms to Fortune 500 boardrooms. In this episode, she shares lessons from policing, public service, diversity training, and decades of consulting on how trust is built, how culture shapes strategy, and why listening is the most underrated leadership skill. Robin also breaks down what truly wins pitches and why long‑term client relationships require both courage and clarity. false full 350 3b4d143c-5eb9-4015-80cb-097485de0cad Why Not Everything Should Be a Vertical Video — with Carlos Estrada About Carlos Estrada and Tilt Creative + Production:

 

]]> Fri, 6 Mar 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-not-everything-should-be-a-vertical-video-with-carlos-estrada-A9PzWKv7 About Carlos Estrada and Tilt Creative + Production:

 

]]> Why Not Everything Should Be a Vertical Video — with Carlos Estrada Penji 00:45:02 Art Director Carlos Estrada joins the Fully Managed Podcast to talk about creativity, collaboration, and the unexpected detours that shape great creative careers. From mood boards to motion design, from burnout to bartending, Carlos shares how lived experience, curiosity, and human connection fuel better work. A thoughtful conversation on originality, culture, and the future of creative craft in an AI‑heavy world. Art Director Carlos Estrada joins the Fully Managed Podcast to talk about creativity, collaboration, and the unexpected detours that shape great creative careers. From mood boards to motion design, from burnout to bartending, Carlos shares how lived experience, curiosity, and human connection fuel better work. A thoughtful conversation on originality, culture, and the future of creative craft in an AI‑heavy world. false full 349 bd0f449b-924c-4d20-b5e7-776dd6b4089c Why Your Marketing Team Feels Busy — But Isn’t Winning (ft. Charlie Grinnell) About Charlie Grinnell

 

]]> Wed, 4 Mar 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-your-marketing-team-feels-busy-but-isnt-winning-ft-charlie-grinnell-JNnfppEy About Charlie Grinnell

 

]]> Why Your Marketing Team Feels Busy — But Isn’t Winning (ft. Charlie Grinnell) Penji 00:43:33 Charlie Grinnell went from shooting action‑sports films to becoming one of the sharpest minds in data‑driven marketing. In this episode, he breaks down why creative alone isn’t enough, how external benchmarking exposes blind spots, and what separates reactive brands from true market leaders. Charlie shares lessons from Red Bull, Aritzia, and building Right Metric — plus why understanding human behavior through digital signals is the future of marketing. Charlie Grinnell went from shooting action‑sports films to becoming one of the sharpest minds in data‑driven marketing. In this episode, he breaks down why creative alone isn’t enough, how external benchmarking exposes blind spots, and what separates reactive brands from true market leaders. Charlie shares lessons from Red Bull, Aritzia, and building Right Metric — plus why understanding human behavior through digital signals is the future of marketing. false full 348 4f19659a-71ff-4724-a871-641720fca824 AI Is Changing Influencers Forever — Alessandro Bogliari Explains How About Alessandro Bogliari and Influencer Marketing Factory:

 

]]> Mon, 2 Mar 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-is-changing-influencers-forever-alessandro-bogliari-explains-how-c409f_dX About Alessandro Bogliari and Influencer Marketing Factory:

 

]]> AI Is Changing Influencers Forever — Alessandro Bogliari Explains How Penji 00:26:20 Influencer Marketing Factory CEO Alessandro Bogliari breaks down how AI is reshaping influencer discovery, creator workflows, and the entire creator economy. From AI‑powered search to content automation, sentiment analysis, and the rise of “AI‑slop,” Alessandro explains what brands are underestimating — and why originality will matter more than ever. A must‑listen for marketers, creators, and brands navigating the next era of influencer marketing Influencer Marketing Factory CEO Alessandro Bogliari breaks down how AI is reshaping influencer discovery, creator workflows, and the entire creator economy. From AI‑powered search to content automation, sentiment analysis, and the rise of “AI‑slop,” Alessandro explains what brands are underestimating — and why originality will matter more than ever. A must‑listen for marketers, creators, and brands navigating the next era of influencer marketing false full 347 9ec4f74b-c18b-4129-a582-8ccb3547b4e8 Stop Gatekeeping Creativity — Jonathan García on the Future of the Industry About Jonathan Garcia:

 

]]> Fri, 27 Feb 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/stop-gatekeeping-creativity-jonathan-garcia-on-the-future-of-the-industry-euRez3mp About Jonathan Garcia:

 

]]> Stop Gatekeeping Creativity — Jonathan García on the Future of the Industry Penji 00:37:40 A Creative Director opens up about the behind-the-scenes of modern creative leadership: how to teach, how to lead teams without losing your humanity, and how to navigate the pressure of “doing more with less.” Jonathan García shares insights on management, creativity, education, burnout, AI, and the future of creative work. An honest, useful, and necessary conversation for any creative, leader, or student who wants to grow without losing themselves along the way. A Creative Director opens up about the behind-the-scenes of modern creative leadership: how to teach, how to lead teams without losing your humanity, and how to navigate the pressure of “doing more with less.” Jonathan García shares insights on management, creativity, education, burnout, AI, and the future of creative work. An honest, useful, and necessary conversation for any creative, leader, or student who wants to grow without losing themselves along the way. managing, creative agency, business podcast, design, advertising, work life balance, education, business leaders false full 346 fd5b1339-73d8-40d2-abdd-56d4df7567e7 Inside the Mind of a Creative Director: Tom Francesconi on Sports, Agencies & AI About Tom Francesconi:

 

]]> Wed, 25 Feb 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/inside-the-mind-of-a-creative-director-tom-francesconi-on-sports-agencies-ai-AhNyFJe1 About Tom Francesconi:

 

]]> Inside the Mind of a Creative Director: Tom Francesconi on Sports, Agencies & AI Penji 00:38:26 Creative Director Tom Francesconi joins the Fully Managed Podcast to unpack a career built on reinvention — from dreaming of the NBA to shaping global campaigns, leading teams, and teaching the next generation of creatives. Tom shares lessons from the Boston Celtics, the legendary culture at Mullen, freelancing at top agencies, and directing creative at Facebook Messenger. He also dives into mentorship, storytelling, and why the industry must protect humanity in the age of AI. Creative Director Tom Francesconi joins the Fully Managed Podcast to unpack a career built on reinvention — from dreaming of the NBA to shaping global campaigns, leading teams, and teaching the next generation of creatives. Tom shares lessons from the Boston Celtics, the legendary culture at Mullen, freelancing at top agencies, and directing creative at Facebook Messenger. He also dives into mentorship, storytelling, and why the industry must protect humanity in the age of AI. false full 345 11a507a3-8df9-4093-9720-f92c56365497 “Why Simple Design Wins: Inside the Mind of Art Director Lauren Henry” About Lauren Henry: 

- Website: https://thejamesagency.com

- Social: https://www.linkedin.com/in/lnhenry/

 

]]> Mon, 23 Feb 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-simple-design-wins-inside-the-mind-of-art-director-lauren-henry-3gdJJmaw About Lauren Henry: 

- Website: https://thejamesagency.com

- Social: https://www.linkedin.com/in/lnhenry/

 

]]> “Why Simple Design Wins: Inside the Mind of Art Director Lauren Henry” Penji 00:21:59 Art Director Lauren Henry joins the Fully Managed Podcast to share how intentional, Swiss‑inspired design can drive real business impact. She opens up about transitioning from designer to creative leader, mentoring young talent, balancing aesthetics with strategy, and taking smart risks in agency life. Lauren also reflects on creativity, collaboration, and the full‑circle story that shaped her path into design. Art Director Lauren Henry joins the Fully Managed Podcast to share how intentional, Swiss‑inspired design can drive real business impact. She opens up about transitioning from designer to creative leader, mentoring young talent, balancing aesthetics with strategy, and taking smart risks in agency life. Lauren also reflects on creativity, collaboration, and the full‑circle story that shaped her path into design. false full 344 41a0c326-6127-4323-a34a-d49c2a096b8b AI Won’t Replace Designers — But It Will Change Everything (ft. Canva’s Leena Marie) About Leena Marie Saleh and Canva:

 

]]> Fri, 20 Feb 2026 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-wont-replace-designers-but-it-will-change-everything-ft-canvas-leena-marie-uPJKXedy About Leena Marie Saleh and Canva:

 

]]> AI Won’t Replace Designers — But It Will Change Everything (ft. Canva’s Leena Marie) Penji 00:21:59 Canva’s Leena Marie joins the Fully Managed Podcast to break down how AI is transforming design, creativity, and the future of content creation. She shares how Canva’s newest AI‑powered tools are reshaping workflows, empowering non‑designers, and speeding up production without losing the human touch. Leena also explores AI literacy, authenticity in a saturated media landscape, and why human judgment will always matter in the creative process. Canva’s Leena Marie joins the Fully Managed Podcast to break down how AI is transforming design, creativity, and the future of content creation. She shares how Canva’s newest AI‑powered tools are reshaping workflows, empowering non‑designers, and speeding up production without losing the human touch. Leena also explores AI literacy, authenticity in a saturated media landscape, and why human judgment will always matter in the creative process. false full 343 60171768-390e-4739-9746-f393440d56a4 Algorithm vs. Audience: Teodora Marković on What Actually Works in 2026 About Teodora Markovic and Tombras:

 

]]> Wed, 18 Feb 2026 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/algorithm-vs-audience-teodora-markovi-on-what-actually-works-in-2026-4b15UfO2 About Teodora Markovic and Tombras:

 

]]> Algorithm vs. Audience: Teodora Marković on What Actually Works in 2026 Penji 00:39:26 Social strategist Teodora Marković joins the Fully Managed Podcast to unpack the tension between chasing algorithms and serving real audiences. From trend fatigue to the rise of storytelling, she breaks down how brands can stay culturally relevant without losing their voice. Teodora shares how to navigate virality, build long‑term community, and predict where social content is heading next. A must‑listen for marketers shaping 2026 content strategy. Social strategist Teodora Marković joins the Fully Managed Podcast to unpack the tension between chasing algorithms and serving real audiences. From trend fatigue to the rise of storytelling, she breaks down how brands can stay culturally relevant without losing their voice. Teodora shares how to navigate virality, build long‑term community, and predict where social content is heading next. A must‑listen for marketers shaping 2026 content strategy. false full 342 9126d0ca-7229-40eb-9082-e75d2c905cb1 Why Most PR Fails — And How Nicole Franco Is Fixing It With AI About Nicole Franco and Fractl

 

]]> Mon, 16 Feb 2026 16:00:41 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-most-pr-fails-and-how-nicole-franco-is-fixing-it-with-ai-1U_PO0PQ About Nicole Franco and Fractl

 

]]> Why Most PR Fails — And How Nicole Franco Is Fixing It With AI Penji 00:32:30 Nicole Franco, Head of Digital PR & AI Innovation at Fractl, breaks down what actually works in PR today—from data‑driven storytelling to AI‑powered workflows that save teams hours a day. She shares how to earn top‑tier placements, build fans instead of followers, and stand out in a media landscape drowning in sameness. If you want to future‑proof your PR, content, or SEO strategy, this episode is a masterclass. Nicole Franco, Head of Digital PR & AI Innovation at Fractl, breaks down what actually works in PR today—from data‑driven storytelling to AI‑powered workflows that save teams hours a day. She shares how to earn top‑tier placements, build fans instead of followers, and stand out in a media landscape drowning in sameness. If you want to future‑proof your PR, content, or SEO strategy, this episode is a masterclass. false full 341 98bacd06-0a23-4a61-ab12-03da66186103 AI, Data, and the Future of Work: Franck on Strategy, Governance & What People Get Wrong About Franck Leveneur and Data Sleek: 

- Website: https://www.data-sleek.com/ 

- Social: https://www.linkedin.com/in/franckleveneur/

 

]]> Fri, 13 Feb 2026 18:02:44 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-data-and-the-future-of-work-franck-on-strategy-governance-what-people-get-wrong-ulN3IqaY About Franck Leveneur and Data Sleek: 

- Website: https://www.data-sleek.com/ 

- Social: https://www.linkedin.com/in/franckleveneur/

 

]]> AI, Data, and the Future of Work: Franck on Strategy, Governance & What People Get Wrong Penji 00:33:56 Data architect and AI practitioner Franck joins the Fully Managed Podcast to break down the realities behind AI adoption—from data cleaning and governance to compliance, literacy, and long‑term strategy. He explains why companies rush into AI too quickly, how to avoid “shiny object syndrome,” and why humans remain essential in an automated world. Franck also shares practical insights on agent‑based systems, data quality, and how AI is reshaping engineering roles without replacing human judgment. Data architect and AI practitioner Franck joins the Fully Managed Podcast to break down the realities behind AI adoption—from data cleaning and governance to compliance, literacy, and long‑term strategy. He explains why companies rush into AI too quickly, how to avoid “shiny object syndrome,” and why humans remain essential in an automated world. Franck also shares practical insights on agent‑based systems, data quality, and how AI is reshaping engineering roles without replacing human judgment. false full 340 6e55ff15-308a-41f1-806e-31ad7ba051d8 The Future of Growth: Jo McKinney on AI, Human Judgment, and Why Strategy Matters More Than Ever About Jo McKinney and Elemind Technologies / Board of Innovation:

 

]]> Wed, 11 Feb 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-future-of-growth-jo-mckinney-on-ai-human-judgment-and-why-strategy-matters-more-than-ever-pv0f52C0 About Jo McKinney and Elemind Technologies / Board of Innovation:

 

]]> The Future of Growth: Jo McKinney on AI, Human Judgment, and Why Strategy Matters More Than Ever Penji 00:40:06 Growth leader Jo McKinney joins the Fully Managed Podcast to unpack how AI is reshaping marketing, decision‑making, and the very structure of organizations. She shares why she left the CEO track to return to hands‑on experimentation, how agentic AI is creating entirely new “audiences,” and why brands must shift from sales signals to trust signals to stay relevant. Jo also breaks down the dangers of efficiency‑only thinking, the rise of autonomous workflows, and the mindset leaders need to navigate constant change. Growth leader Jo McKinney joins the Fully Managed Podcast to unpack how AI is reshaping marketing, decision‑making, and the very structure of organizations. She shares why she left the CEO track to return to hands‑on experimentation, how agentic AI is creating entirely new “audiences,” and why brands must shift from sales signals to trust signals to stay relevant. Jo also breaks down the dangers of efficiency‑only thinking, the rise of autonomous workflows, and the mindset leaders need to navigate constant change. false full 339 d2cbb4fb-69cb-4cfa-ad5b-7ceae16574c3 Steal It or Kill It: Riaad on Rebrands, Risky Campaigns & Standing for Something in Marketing About Riaad van der Merwe and Monks:

- Website: https://monks.com/

- Social: https://www.linkedin.com/in/riaadnow/

 

]]> Mon, 9 Feb 2026 16:16:05 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/steal-it-or-kill-it-riaad-on-rebrands-risky-campaigns-standing-for-something-in-marketing-3_9XBgDF About Riaad van der Merwe and Monks:

- Website: https://monks.com/

- Social: https://www.linkedin.com/in/riaadnow/

 

]]> Steal It or Kill It: Riaad on Rebrands, Risky Campaigns & Standing for Something in Marketing Penji 00:36:49 In this episode of the Fully Managed Podcast, Creative Director Riaad dives into the wild world of branding, rebrands, and the campaigns that either make history—or blow up spectacularly. From Nike’s iconic “Just Do It” to Bud Light’s backlash and Cracker Barrel’s logo drama, he breaks down why brands succeed when they stand for something and fail when they panic. Riaad also explores cultural insight, audience psychology, and why great advertising requires both backbone and empathy. A sharp, hilarious, and deeply insightful conversation for marketers, creatives, and brand leaders. In this episode of the Fully Managed Podcast, Creative Director Riaad dives into the wild world of branding, rebrands, and the campaigns that either make history—or blow up spectacularly. From Nike’s iconic “Just Do It” to Bud Light’s backlash and Cracker Barrel’s logo drama, he breaks down why brands succeed when they stand for something and fail when they panic. Riaad also explores cultural insight, audience psychology, and why great advertising requires both backbone and empathy. A sharp, hilarious, and deeply insightful conversation for marketers, creatives, and brand leaders. false full 338 de2a0704-c3a9-44c1-9032-b9904aebd62e Designing With All Five Senses: Nathalie Cusson on Creativity, Experience Design & Human Insight About Nathalie Cusson and Scooter Design/T1 Agency:

 

]]> Fri, 6 Feb 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/designing-with-all-five-senses-nathalie-cusson-on-creativity-experience-design-human-insight-e3Ysee8I About Nathalie Cusson and Scooter Design/T1 Agency:

 

]]> Designing With All Five Senses: Nathalie Cusson on Creativity, Experience Design & Human Insight Penji 00:37:02 Creative director and designer Nathalie Cusson joins the Fully Managed Podcast to explore how sensory design, storytelling, and human insight shape unforgettable brand experiences. She shares how switching between agency life and her own practice sharpens her creative problem‑solving, why collaboration is essential in filmmaking and experiential work, and how even “boring” projects can become exciting with the right lens. Nathalie also dives into sensory marketing, creative constraints, and the power of universal human habits in great advertising. Creative director and designer Nathalie Cusson joins the Fully Managed Podcast to explore how sensory design, storytelling, and human insight shape unforgettable brand experiences. She shares how switching between agency life and her own practice sharpens her creative problem‑solving, why collaboration is essential in filmmaking and experiential work, and how even “boring” projects can become exciting with the right lens. Nathalie also dives into sensory marketing, creative constraints, and the power of universal human habits in great advertising. false full 337 6debd1c8-fef8-4904-935e-5ca1e6a96271 The Future of Social Media: Chaos Marketing, LinkedIn Culture & 2026 Content Predictions with Alexus About Alexus Brittain and Vista Social: 

- Website: https://vistasocial.com/ 

- Social: https://www.linkedin.com/in/alexus-brittain-5105b4154/

 

]]> Wed, 4 Feb 2026 17:43:39 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-future-of-social-media-chaos-marketing-linkedin-culture-2026-content-predictions-with-alexus-gEAJLm_K About Alexus Brittain and Vista Social: 

- Website: https://vistasocial.com/ 

- Social: https://www.linkedin.com/in/alexus-brittain-5105b4154/

 

]]> The Future of Social Media: Chaos Marketing, LinkedIn Culture & 2026 Content Predictions with Alexus Penji 00:41:16 In this episode of the Fully Managed Podcast, social media strategist Alexus Brittain breaks down the evolution of brand content—from Duolingo‑style chaos to the rise of employee‑generated storytelling. She shares why LinkedIn is becoming the new Twitter, how AI‑generated content is reshaping trust, and what brands must do to stay relevant in 2026. Alexus also dives into platform‑specific strategy, attention‑span realities, and why authenticity will always outperform algorithms. A must‑listen for marketers, creators, and anyone navigating the shifting social landscape. In this episode of the Fully Managed Podcast, social media strategist Alexus Brittain breaks down the evolution of brand content—from Duolingo‑style chaos to the rise of employee‑generated storytelling. She shares why LinkedIn is becoming the new Twitter, how AI‑generated content is reshaping trust, and what brands must do to stay relevant in 2026. Alexus also dives into platform‑specific strategy, attention‑span realities, and why authenticity will always outperform algorithms. A must‑listen for marketers, creators, and anyone navigating the shifting social landscape. false full 336 b2d12f03-aaf6-4757-aafb-30c937da70f3 Designing Frictionless Customer Experiences: Sonia Thompson on Inclusion, Identity & Smarter Marketing About Sonia Thompson and Frictionless Growth Lab:

 

]]> Mon, 2 Feb 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/designing-frictionless-customer-experiences-sonia-thompson-on-inclusion-identity-smarter-marketing-yNkmlq_y About Sonia Thompson and Frictionless Growth Lab:

 

]]> Designing Frictionless Customer Experiences: Sonia Thompson on Inclusion, Identity & Smarter Marketing Penji 00:46:28 In this episode of the Fully Managed Podcast, customer experience expert Sonia Thompson breaks down how friction, exclusion, and overlooked identities quietly damage brand growth. She shares real‑world examples—from Airbnb to Apple to restaurant menus—and explains how inclusive design, cultural awareness, and proximity to diverse communities create better customer experiences. Sonia also reveals how brands can reduce friction, avoid tone‑deaf campaigns, and build loyalty by understanding human differences. A powerful conversation for marketers, founders, and CX leaders committed to serving people better. In this episode of the Fully Managed Podcast, customer experience expert Sonia Thompson breaks down how friction, exclusion, and overlooked identities quietly damage brand growth. She shares real‑world examples—from Airbnb to Apple to restaurant menus—and explains how inclusive design, cultural awareness, and proximity to diverse communities create better customer experiences. Sonia also reveals how brands can reduce friction, avoid tone‑deaf campaigns, and build loyalty by understanding human differences. A powerful conversation for marketers, founders, and CX leaders committed to serving people better. false full 335 d4c155f6-c348-4ecf-9c91-85b25ade4279 Strategy Over Shortcuts: Pedro on Brand Thinking, Human Behavior & The Long Game in Marketing
  • Websites:
  • Social: https://www.linkedin.com/in/pedroportoalegre/

    •  

    ]]>     Fri, 30 Jan 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/strategy-over-shortcuts-pedro-on-brand-thinking-human-behavior-the-long-game-in-marketing-BXBk6e61
  • Websites:
  • Social: https://www.linkedin.com/in/pedroportoalegre/

    •  

    ]]>     Strategy Over Shortcuts: Pedro on Brand Thinking, Human Behavior & The Long Game in Marketing Penji 00:44:10 In this episode of the Fully Managed Podcast, strategist Pedro breaks down why real marketing success comes from long‑term thinking, not growth hacks. He explores how brands like Nike, Patagonia, Apple, and Harley‑Davidson win by understanding human behavior, cultural shifts, and the psychology behind loyalty. Pedro also dives into challenger‑brand strategy, the dangers of shortcut thinking, and why philosophy and history matter more to marketers than most people realize. A sharp, insightful conversation for strategists, founders, and anyone serious about building brands that last. In this episode of the Fully Managed Podcast, strategist Pedro breaks down why real marketing success comes from long‑term thinking, not growth hacks. He explores how brands like Nike, Patagonia, Apple, and Harley‑Davidson win by understanding human behavior, cultural shifts, and the psychology behind loyalty. Pedro also dives into challenger‑brand strategy, the dangers of shortcut thinking, and why philosophy and history matter more to marketers than most people realize. A sharp, insightful conversation for strategists, founders, and anyone serious about building brands that last. false full 334     669bed0d-480c-426b-8eb8-cf0bec99946c From Theater to Creative Leadership: Stefanie Gunning on Curiosity, Craft, and Owning Your Voice About Stefanie Gunning and McKinney:

     

    ]]>     Wed, 28 Jan 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-theater-to-creative-leadership-stefanie-gunning-on-curiosity-craft-and-owning-your-voice-K_rzNrS_ About Stefanie Gunning and McKinney:

     

    ]]>     From Theater to Creative Leadership: Stefanie Gunning on Curiosity, Craft, and Owning Your Voice Penji 00:40:03 In this episode of the Fully Managed Podcast, Stefanie Gunning shares how a theater background, a love for storytelling, and a lifelong writing practice shaped her path into creative leadership. She opens up about embracing curiosity over rigid plans, learning to “see” visually as a writer, and why failure, humility, and experimentation are essential to great creative work. Stefanie also explores the importance of protecting your weirdness, rejecting snobbery, and building environments where people can take risks without fear. A thoughtful, inspiring conversation for creatives, strategists, and anyone navigating nonlinear careers. In this episode of the Fully Managed Podcast, Stefanie Gunning shares how a theater background, a love for storytelling, and a lifelong writing practice shaped her path into creative leadership. She opens up about embracing curiosity over rigid plans, learning to “see” visually as a writer, and why failure, humility, and experimentation are essential to great creative work. Stefanie also explores the importance of protecting your weirdness, rejecting snobbery, and building environments where people can take risks without fear. A thoughtful, inspiring conversation for creatives, strategists, and anyone navigating nonlinear careers. false full 333     d16b83e3-daee-4bd9-ab54-eb46d3d88f0e Vision Over Titles: Paxton on Leadership, Agency Growth, and the Real Role of AI About Paxton Gray and 97th Floor:

     

    ]]>     Mon, 26 Jan 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/vision-over-titles-paxton-on-leadership-agency-growth-and-the-real-role-of-ai-eaKbVYl3 About Paxton Gray and 97th Floor:

     

    ]]>     Vision Over Titles: Paxton on Leadership, Agency Growth, and the Real Role of AI Penji 00:39:29 In this episode of the Fully Managed Podcast, Paxton shares a refreshingly honest look at what it really takes to scale an agency—why vision matters more than job titles, and how saying “no” can be just as powerful as winning the perfect client. He breaks down the future of AI in marketing, explaining why strategy and originality will always outperform shortcuts and content mills. Paxton also opens up about his own career journey, revealing how clarity, traction, and purpose shaped his path to leadership. A must‑listen for agency owners, marketers, and anyone navigating growth in a rapidly changing industry. In this episode of the Fully Managed Podcast, Paxton shares a refreshingly honest look at what it really takes to scale an agency—why vision matters more than job titles, and how saying “no” can be just as powerful as winning the perfect client. He breaks down the future of AI in marketing, explaining why strategy and originality will always outperform shortcuts and content mills. Paxton also opens up about his own career journey, revealing how clarity, traction, and purpose shaped his path to leadership. A must‑listen for agency owners, marketers, and anyone navigating growth in a rapidly changing industry. false full 332     3e183f42-fcb2-4ffc-b0fd-dbbcaf8c6168 Branding That Changes Lives: Dan Antonelli on Bold Design, ROI, and Small‑Business Impact About Dan Antonelli and Kick Charge:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

     

    ]]>     Fri, 23 Jan 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/branding-that-changes-lives-dan-antonelli-on-bold-design-roi-and-smallbusiness-impact-us7LVI1J About Dan Antonelli and Kick Charge:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

     

    ]]>     Branding That Changes Lives: Dan Antonelli on Bold Design, ROI, and Small‑Business Impact Penji 00:39:22 In this episode of the Fully Managed Podcast, branding expert Dan Antonelli breaks down what truly makes a small‑business brand unforgettable. From the power of disruptive design to the dangers of “safe” branding, Dan shares insights from 30+ years of elevating home‑service companies through strategy‑driven identity work. He explains how strong branding boosts ROI, lowers customer acquisition costs, and builds trust long before a homeowner ever picks up the phone. This conversation is a masterclass for founders, marketers, and agencies who want to create brands that actually move the needle. In this episode of the Fully Managed Podcast, branding expert Dan Antonelli breaks down what truly makes a small‑business brand unforgettable. From the power of disruptive design to the dangers of “safe” branding, Dan shares insights from 30+ years of elevating home‑service companies through strategy‑driven identity work. He explains how strong branding boosts ROI, lowers customer acquisition costs, and builds trust long before a homeowner ever picks up the phone. This conversation is a masterclass for founders, marketers, and agencies who want to create brands that actually move the needle. false full 331     a0cd2998-6781-4ef9-a98f-2ee8400c11fb AI Without the Hype: Travis Garland on Building Smarter, Human‑Centered Automation About Travis Garland and Kickstand Ai:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

     

    ]]>     Wed, 21 Jan 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-without-the-hype-travis-garland-on-building-smarter-humancentered-automation-p7IfoU6n About Travis Garland and Kickstand Ai:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

     

    ]]>     AI Without the Hype: Travis Garland on Building Smarter, Human‑Centered Automation Penji 00:41:30 In this episode of the Fully Managed Podcast, Travis Garland of KickstandAI breaks down the real difference between AI advantage and AI hype. From automated outreach to internal decision‑making, he explains where AI truly accelerates growth — and where human intuition still matters most. Travis also shares his leap from a major healthcare corporation to launching his own AI‑driven company, revealing how small businesses can finally compete with enterprise‑level tech. A must‑listen for founders, marketers, and teams navigating the fast‑moving world of AI adoption. In this episode of the Fully Managed Podcast, Travis Garland of KickstandAI breaks down the real difference between AI advantage and AI hype. From automated outreach to internal decision‑making, he explains where AI truly accelerates growth — and where human intuition still matters most. Travis also shares his leap from a major healthcare corporation to launching his own AI‑driven company, revealing how small businesses can finally compete with enterprise‑level tech. A must‑listen for founders, marketers, and teams navigating the fast‑moving world of AI adoption. false full 330     3cb681b4-855a-4b76-8805-23ec5cb0c7db Scaling Smart: Kesley’s No‑Nonsense Playbook for Modern Marketing About Kesley Smith and Go Zoek:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

     

    ]]>     Mon, 19 Jan 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/scaling-smart-kesleys-nononsense-playbook-for-modern-marketing-8GBSIMDj About Kesley Smith and Go Zoek:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

     

    ]]>     Scaling Smart: Kesley’s No‑Nonsense Playbook for Modern Marketing Penji 00:43:21 In this episode of the Fully Managed Podcast, Kesley breaks down the real foundations of effective digital marketing—from why your website must be optimized before running ads to how ICP research, data analysis, and platform focus drive sustainable growth. She shares practical insights on avoiding vanity metrics, balancing short‑term wins with long‑term scalability, and navigating today’s fast‑changing social landscape. If you’re building a brand, scaling a business, or trying to make smarter marketing decisions, this conversation delivers clarity you can act on. In this episode of the Fully Managed Podcast, Kesley breaks down the real foundations of effective digital marketing—from why your website must be optimized before running ads to how ICP research, data analysis, and platform focus drive sustainable growth. She shares practical insights on avoiding vanity metrics, balancing short‑term wins with long‑term scalability, and navigating today’s fast‑changing social landscape. If you’re building a brand, scaling a business, or trying to make smarter marketing decisions, this conversation delivers clarity you can act on. false full 329     bc020290-d916-466c-ae1f-8b4ec1c58bb2 Embracing Authenticity: The Rise of Personal Branding in the Age of AI About Arjun Sundararajan and Zync:

     

    ]]>     Fri, 16 Jan 2026 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/embracing-authenticity-the-rise-of-personal-branding-in-the-age-of-ai-1s2Mj95z About Arjun Sundararajan and Zync:

     

    ]]>     Embracing Authenticity: The Rise of Personal Branding in the Age of AI Penji 00:39:22 Are you leveraging video content in your strategy? In our latest chat, we explore why every founder should embrace video. Arjun highlights that video is the most authentic way to connect with your audience in a noisy digital world. Are you leveraging video content in your strategy? In our latest chat, we explore why every founder should embrace video. Arjun highlights that video is the most authentic way to connect with your audience in a noisy digital world. false full 328     a3dae313-d3cb-4995-8cc0-6e63bd825128 Mastering the Art of Communication in Marketing: Insights with Michael McNally-Costello About Michael McNally-Costello and MINDS + ASSEMBLY:

     

    ]]>     Wed, 14 Jan 2026 05:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/mastering-the-art-of-communication-in-marketing-insights-with-michael-mcnally-costello-dLxqBj13 About Michael McNally-Costello and MINDS + ASSEMBLY:

     

    ]]>     Mastering the Art of Communication in Marketing: Insights with Michael McNally-Costello Penji 00:42:09 In our latest episode, we dive into the art of copywriting! Michael McNally-Costello emphasizes that effective copy isn’t just about sounding good; it’s about clear communication. Don’t let poetic flair confuse your message! How do you balance creativity with clarity in your writing? In our latest episode, we dive into the art of copywriting! Michael McNally-Costello emphasizes that effective copy isn’t just about sounding good; it’s about clear communication. Don’t let poetic flair confuse your message! How do you balance creativity with clarity in your writing? false full 327     dca5ec15-44c4-4891-961f-e1352a4e1fd2 From TV to B2B: Christina’s Playbook for Human, High‑Impact Social Media About Christina Pearo and Slate:

     

    ]]>     Mon, 12 Jan 2026 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-tv-to-b2b-christinas-playbook-for-human-highimpact-social-media-jcO3UHFa About Christina Pearo and Slate:

     

    ]]>     From TV to B2B: Christina’s Playbook for Human, High‑Impact Social Media Penji 00:37:32 In this episode of the Fully Managed Podcast, Shannon Donnelly sits down with Christina, a former TV professional turned standout B2B social media strategist, to unpack what it really takes to build community and create content people actually want to watch. Christina shares her journey from broadcast storytelling to becoming a recognizable voice on LinkedIn, revealing how entertainment, authority, and authenticity blend to drive real results. She breaks down why trends aren’t a strategy, how to balance vulnerability with professionalism, and why community management—not vanity metrics—is the true engine of long‑term brand growth. This conversation is packed with actionable insights for social media managers, content creators, and marketers navigating today’s fast‑moving digital landscape. In this episode of the Fully Managed Podcast, Shannon Donnelly sits down with Christina, a former TV professional turned standout B2B social media strategist, to unpack what it really takes to build community and create content people actually want to watch. Christina shares her journey from broadcast storytelling to becoming a recognizable voice on LinkedIn, revealing how entertainment, authority, and authenticity blend to drive real results. She breaks down why trends aren’t a strategy, how to balance vulnerability with professionalism, and why community management—not vanity metrics—is the true engine of long‑term brand growth. This conversation is packed with actionable insights for social media managers, content creators, and marketers navigating today’s fast‑moving digital landscape. false full 326     6326fc6e-d9c2-4be7-8373-b45289c0da93 Human-First Marketing: Janet Fenner on Brand Voice, Creativity, and Breaking Corporate Boxes About Janet Fenner and Defined Marketing:

     

    ]]>     Fri, 2 Jan 2026 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/human-first-marketing-janet-fenner-on-brand-voice-creativity-and-breaking-corporate-boxes-up_0aXgW About Janet Fenner and Defined Marketing:

     

    ]]>     Human-First Marketing: Janet Fenner on Brand Voice, Creativity, and Breaking Corporate Boxes Penji 00:35:06 In this episode of the *Fully Managed Podcast*, host Shannon Donnelly sits down with marketing leader and agency founder Janet Fenner to explore what truly drives modern brand success. Janet shares why human-centered storytelling, executive visibility, and authentic personality outperform rigid corporate messaging every time. She breaks down the power of creative risk‑taking, the importance of emotional resonance in campaigns, and why brands must highlight their people—not just their products—to build trust. With insights from 25+ years in marketing and a passion for thinking outside the box, Janet offers a refreshing, actionable perspective for marketers, founders, and teams looking to stand out in a crowded digital landscape. In this episode of the *Fully Managed Podcast*, host Shannon Donnelly sits down with marketing leader and agency founder Janet Fenner to explore what truly drives modern brand success. Janet shares why human-centered storytelling, executive visibility, and authentic personality outperform rigid corporate messaging every time. She breaks down the power of creative risk‑taking, the importance of emotional resonance in campaigns, and why brands must highlight their people—not just their products—to build trust. With insights from 25+ years in marketing and a passion for thinking outside the box, Janet offers a refreshing, actionable perspective for marketers, founders, and teams looking to stand out in a crowded digital landscape. false full 325     b9352024-7ce7-480a-a1e9-cb929814d480 Scaling Craftmix: Dan Incropera on Retail Growth, Social Strategy, and Reinventing Cocktails About Dan Incropera and Craft Mix: 

    - Website: https://www.craftmix.com/

     

    ]]>     Wed, 31 Dec 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/scaling-craftmix-dan-incropera-on-retail-growth-social-strategy-and-reinventing-cocktails-j5wY5xgb About Dan Incropera and Craft Mix: 

    - Website: https://www.craftmix.com/

     

    ]]>     Scaling Craftmix: Dan Incropera on Retail Growth, Social Strategy, and Reinventing Cocktails Penji 00:34:59 In this episode of the *Fully Managed Podcast*, host Shannon Donnelly sits down with Dan Incropera, Director of Sales at Craft mix, to explore how a pocket‑sized cocktail mixer brand is shaking up the beverage industry. Dan shares his journey from finance graduate to the company’s first full‑time employee, and breaks down how Craft mix expanded into more than 2,000 retail locations—including Walmart, TJ Maxx, and hundreds of independent shops. He reveals the surprising power of small businesses, the challenges of big‑box retail, and how Craft mix built a massive online community through playful, character‑driven TikTok content. Packed with insights on sales strategy, product positioning, and creative social media experimentation, this episode is a must‑listen for CPG founders, marketers, and anyone curious about modern brand growth. In this episode of the *Fully Managed Podcast*, host Shannon Donnelly sits down with Dan Incropera, Director of Sales at Craft mix, to explore how a pocket‑sized cocktail mixer brand is shaking up the beverage industry. Dan shares his journey from finance graduate to the company’s first full‑time employee, and breaks down how Craft mix expanded into more than 2,000 retail locations—including Walmart, TJ Maxx, and hundreds of independent shops. He reveals the surprising power of small businesses, the challenges of big‑box retail, and how Craft mix built a massive online community through playful, character‑driven TikTok content. Packed with insights on sales strategy, product positioning, and creative social media experimentation, this episode is a must‑listen for CPG founders, marketers, and anyone curious about modern brand growth. false full 324     711cc436-5199-4248-9d71-7e1039899a69 Risk, Resilience, and Creative Leadership: Kelly Roe’s Journey Across Global Agencies About Kelly Roe and Betty:

     

    ]]>     Mon, 29 Dec 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/risk-resilience-and-creative-leadership-kelly-roes-journey-across-global-agencies-Axncp807 About Kelly Roe and Betty:

     

    ]]>     Risk, Resilience, and Creative Leadership: Kelly Roe’s Journey Across Global Agencies Penji 00:44:29 In this episode of the Fully Managed Podcast, host Shannon Donnelly sits down with Kelly Roe, Executive Creative Director at Betty, to explore her remarkable career journey across boutique agencies, global networks, and in‑house creative teams. Kelly shares how taking risks—from moving abroad to leading major accounts like Visa, Wrigley, SC Johnson, and Kraft Heinz—shaped her leadership style and creative philosophy. She discusses the importance of building safe, supportive cultures where teams feel empowered to take bold risks, and how empathy for clients and collaboration across disciplines unlock stronger creative work. Packed with insights on agency life, experiential marketing, and fostering innovation, this episode is a must‑listen for creatives, marketers, and leaders seeking inspiration to break boundaries and grow. In this episode of the Fully Managed Podcast, host Shannon Donnelly sits down with Kelly Roe, Executive Creative Director at Betty, to explore her remarkable career journey across boutique agencies, global networks, and in‑house creative teams. Kelly shares how taking risks—from moving abroad to leading major accounts like Visa, Wrigley, SC Johnson, and Kraft Heinz—shaped her leadership style and creative philosophy. She discusses the importance of building safe, supportive cultures where teams feel empowered to take bold risks, and how empathy for clients and collaboration across disciplines unlock stronger creative work. Packed with insights on agency life, experiential marketing, and fostering innovation, this episode is a must‑listen for creatives, marketers, and leaders seeking inspiration to break boundaries and grow. false full 323     fa999ced-80c6-42e9-823e-4d304113a343 Client Relationships, Burnout, and Creativity: Insights from Sam Mueller of Squid About Sam Mueller and Squid:

     

    ]]>     Fri, 26 Dec 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/client-relationships-burnout-and-creativity-insights-from-sam-mueller-of-squid-y7YQLebB About Sam Mueller and Squid:

     

    ]]>     Client Relationships, Burnout, and Creativity: Insights from Sam Mueller of Squid Penji 00:37:43 In this episode of the Fully Managed Podcast, host Shannon Donnelly sits down with Sam Mueller, Account Director at Squid, to explore the realities of client relationships in boutique creative agencies. From navigating tight deadlines versus tight budgets to balancing weekly check‑ins with deep dives, Sam shares candid insights on building trust, setting boundaries, and preventing burnout in the advertising industry. The conversation highlights the importance of education on both sides—agencies guiding clients through creative processes while learning from client industries. Packed with practical wisdom and real‑world anecdotes, this episode is a must‑listen for marketers, creatives, and agency professionals seeking to strengthen collaboration and thrive in fast‑paced environments. In this episode of the Fully Managed Podcast, host Shannon Donnelly sits down with Sam Mueller, Account Director at Squid, to explore the realities of client relationships in boutique creative agencies. From navigating tight deadlines versus tight budgets to balancing weekly check‑ins with deep dives, Sam shares candid insights on building trust, setting boundaries, and preventing burnout in the advertising industry. The conversation highlights the importance of education on both sides—agencies guiding clients through creative processes while learning from client industries. Packed with practical wisdom and real‑world anecdotes, this episode is a must‑listen for marketers, creatives, and agency professionals seeking to strengthen collaboration and thrive in fast‑paced environments. false full 322     4d6f0f9b-aed8-47dd-9e38-a4870bf5c607 From Visual Storytelling to Creative Leadership: Olga Netaeva on Hybrid Creativity and Agency Life About Olga Netaeva and Angry Butterfly:

     

    ]]>     Wed, 24 Dec 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-visual-storytelling-to-creative-leadership-olga-netaeva-on-hybrid-creativity-and-agency-life-hrJSG0Ah About Olga Netaeva and Angry Butterfly:

     

    ]]>     From Visual Storytelling to Creative Leadership: Olga Netaeva on Hybrid Creativity and Agency Life Penji 00:34:11 In this episode of the Fully Managed Podcast, host Shannon Donnelly sits down with art‑driven creative director Olga Netaeva to explore her journey from early artistic curiosity to leading hybrid design‑and‑concept work at Angry Butterfly. Olga shares how childhood fascination with visuals and memorable ads shaped her path, why mentorship and collaboration matter more than the size of an agency, and how working across cultures influences her creative perspective. She reflects on the value of trying different roles early in a career, embracing both design and art direction, and learning to thrive in nimble, independent environments. This conversation is full of insights for emerging creatives, hybrid thinkers, and anyone navigating the evolving world of advertising and visual storytelling. In this episode of the Fully Managed Podcast, host Shannon Donnelly sits down with art‑driven creative director Olga Netaeva to explore her journey from early artistic curiosity to leading hybrid design‑and‑concept work at Angry Butterfly. Olga shares how childhood fascination with visuals and memorable ads shaped her path, why mentorship and collaboration matter more than the size of an agency, and how working across cultures influences her creative perspective. She reflects on the value of trying different roles early in a career, embracing both design and art direction, and learning to thrive in nimble, independent environments. This conversation is full of insights for emerging creatives, hybrid thinkers, and anyone navigating the evolving world of advertising and visual storytelling. false full 321     aab22db9-89ea-4797-a400-1d8424cd6cdb From Courtroom to Social Media: Brad Friedman on Marketing Regulated Industries About Brad Friedman:

     

    ]]>     Mon, 22 Dec 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-courtroom-to-social-media-brad-friedman-on-marketing-regulated-industries-CuP7iRXX About Brad Friedman:

     

    ]]>     From Courtroom to Social Media: Brad Friedman on Marketing Regulated Industries Penji 00:23:05 In this episode of the *Fully Managed Podcast*, host Shannon Donnelly sits down with Brad Friedman, former attorney and founder of The Friedman Group, to explore the challenges and opportunities of social media marketing in regulated industries. Brad shares his journey from practicing family law to building a digital agency that helps lawyers, CPAs, and financial advisors navigate compliance while standing out online. The conversation covers pitfalls like risky financial promises, strategies for building trust and credibility in saturated markets, and how ROI should be measured beyond vanity metrics. Brad also reflects on the future of social media, the role of AI in content creation, and why teaching clients to be self‑sufficient is the most sustainable approach. In this episode of the *Fully Managed Podcast*, host Shannon Donnelly sits down with Brad Friedman, former attorney and founder of The Friedman Group, to explore the challenges and opportunities of social media marketing in regulated industries. Brad shares his journey from practicing family law to building a digital agency that helps lawyers, CPAs, and financial advisors navigate compliance while standing out online. The conversation covers pitfalls like risky financial promises, strategies for building trust and credibility in saturated markets, and how ROI should be measured beyond vanity metrics. Brad also reflects on the future of social media, the role of AI in content creation, and why teaching clients to be self‑sufficient is the most sustainable approach. false full 320     055efb77-e1d5-4ad5-a59c-128696e8120c Marketing as the Artistic Side of Business: Joshua Okungbaiye on Audience Connection About Joshua Okungbaiye:

    TikTok - https://www.tiktok.com/@yoshibearj

    Youtube - https://www.youtube.com/@yoshibearj

    Instagram - https://www.instagram.com/goldstarsocialmedia/?hl=en

    Website - https://goldstarsocialmedia.com/

    Social: https://www.linkedin.com/in/joshua-okungbaiye-82468b44/

     

    ]]>     Fri, 19 Dec 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/marketing-as-the-artistic-side-of-business-joshua-okungbaiye-on-audience-connection-156mLMk2 About Joshua Okungbaiye:

    TikTok - https://www.tiktok.com/@yoshibearj

    Youtube - https://www.youtube.com/@yoshibearj

    Instagram - https://www.instagram.com/goldstarsocialmedia/?hl=en

    Website - https://goldstarsocialmedia.com/

    Social: https://www.linkedin.com/in/joshua-okungbaiye-82468b44/

     

    ]]>     Marketing as the Artistic Side of Business: Joshua Okungbaiye on Audience Connection Penji 00:36:24 In this episode of the Fully Managed Podcast, host Shannon Donnelly speaks with digital marketer Joshua Okungbaiye about the evolution of paid media and the art of connecting with audiences. Joshua shares his journey working with global brands like Nike, Financial Times, and monday.com, and explains why marketing is more than metrics—it’s the artistic side of business that humanizes brands. From the early days of Facebook’s Power Editor to TikTok’s rise and the challenges of iOS privacy updates, Joshua offers insights on adapting strategies, building emotional resonance, and future‑proofing campaigns. Packed with practical advice on organic growth, paid ads, and audience‑first thinking, this episode is a must‑listen for marketers navigating today’s fast‑changing digital landscape. In this episode of the Fully Managed Podcast, host Shannon Donnelly speaks with digital marketer Joshua Okungbaiye about the evolution of paid media and the art of connecting with audiences. Joshua shares his journey working with global brands like Nike, Financial Times, and monday.com, and explains why marketing is more than metrics—it’s the artistic side of business that humanizes brands. From the early days of Facebook’s Power Editor to TikTok’s rise and the challenges of iOS privacy updates, Joshua offers insights on adapting strategies, building emotional resonance, and future‑proofing campaigns. Packed with practical advice on organic growth, paid ads, and audience‑first thinking, this episode is a must‑listen for marketers navigating today’s fast‑changing digital landscape. false full 319     a38df063-d03f-4a74-838f-900311f1e9ec Copywriting, Constraints, and Creativity: Dustin Dooling on Brand Voice About Dustin Dooling:

     

    ]]>     Wed, 17 Dec 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/copywriting-constraints-and-creativity-dustin-dooling-on-brand-voice-at-manychat-9SZfaB3m About Dustin Dooling:

     

    ]]>     Copywriting, Constraints, and Creativity: Dustin Dooling on Brand Voice Penji 00:30:28 In this episode of the *Fully Managed Podcast*, host Shannon Donnelly chats with Dustin Dooling, Campaign Content Manager at ManyChat and founder of Dooling Copy. Dustin shares his journey from nightlife columnist to UX strategist and copywriting leader, highlighting how customer insights and constraints fuel stronger creative work. The conversation explores the balance between independent copywriting and institutional brand voice, the importance of listening to customers, and how constraints can sharpen messaging rather than stifle it. Dustin also opens up about creative anxiety, imposter syndrome, and why adding delight to every piece of content builds lasting brand affinity. This episode is packed with practical lessons for marketers, copywriters, and creative teams striving to connect authentically with their audiences. In this episode of the *Fully Managed Podcast*, host Shannon Donnelly chats with Dustin Dooling, Campaign Content Manager at ManyChat and founder of Dooling Copy. Dustin shares his journey from nightlife columnist to UX strategist and copywriting leader, highlighting how customer insights and constraints fuel stronger creative work. The conversation explores the balance between independent copywriting and institutional brand voice, the importance of listening to customers, and how constraints can sharpen messaging rather than stifle it. Dustin also opens up about creative anxiety, imposter syndrome, and why adding delight to every piece of content builds lasting brand affinity. This episode is packed with practical lessons for marketers, copywriters, and creative teams striving to connect authentically with their audiences. false full 318     1da45cef-0875-4b63-bdfc-512abca11828 Authenticity in Branding: Building Connection Over Aesthetics with Olia Maloy About Olia Molloy: 

    - Website: https://www.brightechomedia.com/ 

    - Social: https://www.linkedin.com/in/olia-molloy-232648230/ 

     

    ]]>     Tue, 16 Dec 2025 21:43:25 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/authenticity-in-branding-building-connection-over-aesthetics-with-olia-maloy-OHhwxwC9 About Olia Molloy: 

    - Website: https://www.brightechomedia.com/ 

    - Social: https://www.linkedin.com/in/olia-molloy-232648230/ 

     

    ]]>     Authenticity in Branding: Building Connection Over Aesthetics with Olia Maloy Penji 00:16:51 In this episode of the Penji X Digital Cut Podcast, host Johnathan Grzybowski talks with branding strategist Olia Maloy about closing the authenticity gap in today’s business world. Olia shares how entrepreneurs, coaches, and solopreneurs can uncover their true voice, build trust through storytelling, and design packages that resonate with their ideal clients. The conversation explores the balance between authenticity and aesthetics, the importance of community building across platforms like Facebook and Substack, and how cultural perspectives shape business values. Packed with insights on psychology, human connection, and sustainable growth, this episode is a must‑listen for founders and creatives seeking to build brands that inspire long‑term relationships. In this episode of the Penji X Digital Cut Podcast, host Johnathan Grzybowski talks with branding strategist Olia Maloy about closing the authenticity gap in today’s business world. Olia shares how entrepreneurs, coaches, and solopreneurs can uncover their true voice, build trust through storytelling, and design packages that resonate with their ideal clients. The conversation explores the balance between authenticity and aesthetics, the importance of community building across platforms like Facebook and Substack, and how cultural perspectives shape business values. Packed with insights on psychology, human connection, and sustainable growth, this episode is a must‑listen for founders and creatives seeking to build brands that inspire long‑term relationships. false full 317     645ad615-ab12-4a16-b117-8e89a2a2f839 The Art of Creative Direction and Cultivating Brand Loyalty with David Pfluger About David Pfluger: 
    - Websites: - https://davidpfluger.com/ - https://harmonic.ai/get-discovered 
    - Social: https://www.linkedin.com/in/davidpfluger/

     

    ]]>     Fri, 12 Dec 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/david-pfluger-5F_yYtER About David Pfluger: 
    - Websites: - https://davidpfluger.com/ - https://harmonic.ai/get-discovered 
    - Social: https://www.linkedin.com/in/davidpfluger/

     

    ]]>     The Art of Creative Direction and Cultivating Brand Loyalty with David Pfluger Penji 00:34:32 In this episode of the Fully Managed Podcast, Shannon and David Pfluger discuss a variety of topics ranging from innovative startup concepts to the importance of authenticity in branding. David shares his unconventional career journey from medical illustration to becoming a fractional creative director, emphasizing the significance of building community and loyalty through authentic brand narratives. They also delve into the impact of AI on creativity, the value of imperfection, and how brands can navigate trends while staying true to their core values. The conversation wraps up with a forward-looking perspective on the future of branding and the exciting opportunities for reimagining established brands. In this episode of the Fully Managed Podcast, Shannon and David Pfluger discuss a variety of topics ranging from innovative startup concepts to the importance of authenticity in branding. David shares his unconventional career journey from medical illustration to becoming a fractional creative director, emphasizing the significance of building community and loyalty through authentic brand narratives. They also delve into the impact of AI on creativity, the value of imperfection, and how brands can navigate trends while staying true to their core values. The conversation wraps up with a forward-looking perspective on the future of branding and the exciting opportunities for reimagining established brands. false full 316     07caf668-8d63-4c85-826d-d38a852d104d Sustainability Beyond the Surface with Jeff Simpson About Jeff Simpson & Trampoline Branding: 
    - Website: https://trampolinebranding.com/ 
    - Social: https://www.linkedin.com/in/jeff-simpson-49a01b13/

     

    ]]>     Wed, 10 Dec 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/jeff-simpson-8ZVWIDIf About Jeff Simpson & Trampoline Branding: 
    - Website: https://trampolinebranding.com/ 
    - Social: https://www.linkedin.com/in/jeff-simpson-49a01b13/

     

    ]]>     Sustainability Beyond the Surface with Jeff Simpson Penji 00:37:04 In this episode, Jeff Simpson breaks down the blurry line between real sustainability and greenwashing. We explore why transparency matters, how brands can build authentic trust, and why consumers ultimately hold the power with their wallets. Jeff also shares how he balances commercial creative work with climate-focused storytelling, plus a behind-the-scenes look at one of his most unexpectedly impactful campaigns. If you're interested in ethical branding, climate-conscious creativity, or how companies can do better without losing their soul, this conversation is for you. In this episode, Jeff Simpson breaks down the blurry line between real sustainability and greenwashing. We explore why transparency matters, how brands can build authentic trust, and why consumers ultimately hold the power with their wallets. Jeff also shares how he balances commercial creative work with climate-focused storytelling, plus a behind-the-scenes look at one of his most unexpectedly impactful campaigns. If you're interested in ethical branding, climate-conscious creativity, or how companies can do better without losing their soul, this conversation is for you. false full 315     8cc21449-57ff-4b68-90d2-3215fe8595ab Marketing Boldly and Authentically for Hispanic Audiences with Ana Carolina Salazar About Ana Carolina Salazar & Bold Hispanic Marketing: 
    - Website: https://boldhispanic.marketing/en/ 
    - Social: https://www.linkedin.com/in/anacarosalazar/

     

    ]]>     Mon, 8 Dec 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ana-carolina-salazar-dn6_H3WM About Ana Carolina Salazar & Bold Hispanic Marketing: 
    - Website: https://boldhispanic.marketing/en/ 
    - Social: https://www.linkedin.com/in/anacarosalazar/

     

    ]]>     Marketing Boldly and Authentically for Hispanic Audiences with Ana Carolina Salazar Penji 01:17:29 In this episode, Shannon sits down with Ana Carolina Salazar — CEO and founder of Bold Hispanic Marketing Agency — to explore how brands can show up boldly, authentically, and culturally intelligently for Hispanic audiences. Ana Carolina shares her journey from growing up around media in Venezuela to studying digital marketing in Barcelona to building a bilingual agency working with brands like Orlando Magic, AdventHealth, and United Way. We dive into the difference between translating and *transcreating*, what it really takes to create culturally relevant campaigns, and why representation and storytelling matter now more than ever. If you want to understand Hispanic marketing, brand authenticity, or how bold creative actually drives results, this episode is for you. In this episode, Shannon sits down with Ana Carolina Salazar — CEO and founder of Bold Hispanic Marketing Agency — to explore how brands can show up boldly, authentically, and culturally intelligently for Hispanic audiences. Ana Carolina shares her journey from growing up around media in Venezuela to studying digital marketing in Barcelona to building a bilingual agency working with brands like Orlando Magic, AdventHealth, and United Way. We dive into the difference between translating and *transcreating*, what it really takes to create culturally relevant campaigns, and why representation and storytelling matter now more than ever. If you want to understand Hispanic marketing, brand authenticity, or how bold creative actually drives results, this episode is for you. false full 314     257e5e5d-9021-4d1e-95e3-3d4ab5be9437 The Rise of Virtual Assistants and Their Impact on the Future with Neelesh Rangwani About Neelesh Rangwani and WishUp: 
    - Website: https://www.wishup.co/ 
    - Social: [https://www.linkedin.com/in/themrhanksmith/](https://www.linkedin.com/in/neeleshrangwani/)

     

    ]]>     Fri, 5 Dec 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/neelesh-rangwani-LO_4_xXh About Neelesh Rangwani and WishUp: 
    - Website: https://www.wishup.co/ 
    - Social: [https://www.linkedin.com/in/themrhanksmith/](https://www.linkedin.com/in/neeleshrangwani/)

     

    ]]>     The Rise of Virtual Assistants and Their Impact on the Future with Neelesh Rangwani Penji 00:32:28 In this episode, Oliver, the host of the Fully Managed by Penji podcast, speaks with Nilesh, from WishUp, about the evolution of virtual assistants and the impact of remote work. They discuss the journey of WishUp, its unique services, client success stories, and the importance of effective delegation. Nilesh shares insights on the future of virtual assistants, particularly in relation to AI integration and the changing landscape of business operations. In this episode, Oliver, the host of the Fully Managed by Penji podcast, speaks with Nilesh, from WishUp, about the evolution of virtual assistants and the impact of remote work. They discuss the journey of WishUp, its unique services, client success stories, and the importance of effective delegation. Nilesh shares insights on the future of virtual assistants, particularly in relation to AI integration and the changing landscape of business operations. false full 313     5eebd3c9-024c-49d2-8302-e1e799e030bd Behind the Curtain: Comedy, Chaos, and Creative Truth with Justin Kramm About Justin Kramm & Shitshow Creative: 
    - Website: https://shitshowcreative.com/ 
    - Social: https://www.linkedin.com/in/justinkramm/

     

    ]]>     Wed, 3 Dec 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/justin-kramm-agciRaUb About Justin Kramm & Shitshow Creative: 
    - Website: https://shitshowcreative.com/ 
    - Social: https://www.linkedin.com/in/justinkramm/

     

    ]]>     Behind the Curtain: Comedy, Chaos, and Creative Truth with Justin Kramm Penji 00:45:22 What happens when a joke becomes your brand’s biggest asset? Shannon sit down with Justin Kramm, founder of *Shitshow Creative*, to explore how embracing chaos, owning your story, and leaning into humor can build trust, credibility, and a memorable brand. We dive into the messy, behind-the-scenes reality of creativity, why audiences love honesty over polish, and how humor can open minds and spark “aha” moments. If you’re a founder, creative, or brand builder looking to level up your storytelling and audience engagement, this episode is packed with practical insights. What happens when a joke becomes your brand’s biggest asset? Shannon sit down with Justin Kramm, founder of *Shitshow Creative*, to explore how embracing chaos, owning your story, and leaning into humor can build trust, credibility, and a memorable brand. We dive into the messy, behind-the-scenes reality of creativity, why audiences love honesty over polish, and how humor can open minds and spark “aha” moments. If you’re a founder, creative, or brand builder looking to level up your storytelling and audience engagement, this episode is packed with practical insights. false full 312     d9a76e6d-3bec-4ac6-8a74-52df8e8ce0d1 How Smart PR Planning Prevents Campaign Failures with Bill Byrne Here are three things you’ll learn in this episode:

    The biggest PR campaign successes and failures, and what makes a brand strategy truly effective.

    Bill shares lessons from campaigns, highlighting how timing, audience alignment, and authenticity determine success.

    How to navigate influencer marketing and reach the right audience without relying on vanity metrics.

    Learn why frequency, targeting the right followers, and consistent effort matter more than impressions or one-off posts.

    Mindset shifts for working with challenger brands versus established brands, and why creativity and authenticity matter.

    Discover how limited budgets and smaller brand recognition demand resourcefulness, scrappiness, and staying true to your brand voice.


    About Bill Byrne & Remedy PR: 
    - Website: http://www.remedypr.com/ 
    - Social: https://www.linkedin.com/in/billbyrne/

     

    ]]>     Mon, 1 Dec 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/bill-byrne-6SJ9GyC1 Here are three things you’ll learn in this episode:

    The biggest PR campaign successes and failures, and what makes a brand strategy truly effective.

    Bill shares lessons from campaigns, highlighting how timing, audience alignment, and authenticity determine success.

    How to navigate influencer marketing and reach the right audience without relying on vanity metrics.

    Learn why frequency, targeting the right followers, and consistent effort matter more than impressions or one-off posts.

    Mindset shifts for working with challenger brands versus established brands, and why creativity and authenticity matter.

    Discover how limited budgets and smaller brand recognition demand resourcefulness, scrappiness, and staying true to your brand voice.


    About Bill Byrne & Remedy PR: 
    - Website: http://www.remedypr.com/ 
    - Social: https://www.linkedin.com/in/billbyrne/

     

    ]]>     How Smart PR Planning Prevents Campaign Failures with Bill Byrne Penji 00:48:37 On today’s episode, Shannon talks with Bill about modern PR and influencer marketing, highlighting common mistakes brands make such as relying on outdated strategies, underestimating campaign effort, and focusing on vanity metrics. They discuss the importance of timing, consistent messaging across multiple touchpoints, and targeting the right audience. Bill also shares insights on standing out in a crowded market, balancing innovation with brand authenticity, and making incremental changes to attract new customers without alienating existing ones. The conversation concludes with reflections on genuine engagement, building trust with clients and audiences, and navigating the evolving landscape of media, influencers, and brand storytelling. On today’s episode, Shannon talks with Bill about modern PR and influencer marketing, highlighting common mistakes brands make such as relying on outdated strategies, underestimating campaign effort, and focusing on vanity metrics. They discuss the importance of timing, consistent messaging across multiple touchpoints, and targeting the right audience. Bill also shares insights on standing out in a crowded market, balancing innovation with brand authenticity, and making incremental changes to attract new customers without alienating existing ones. The conversation concludes with reflections on genuine engagement, building trust with clients and audiences, and navigating the evolving landscape of media, influencers, and brand storytelling. false full 311     a56c5822-6a93-4f89-9499-120cd3c7da5d How Intentional Design Shapes Products, Careers, and Creativity with Rotimi Solola Here are three things you’ll learn in this episode:

    Why strong fundamentals matter more than software trends when building a long-lasting creative career.

    Rotimi discusses the importance of mastering core design principles, problem-solving skills, and creativity over relying solely on tools or trends.

    How to grow as a designer by embracing feedback, taking risks, and developing a consistent personal process.

    Learn how to handle critique, anticipate challenges, and prepare for compromises while keeping your creative vision intact.

    What separates product design from graphic design — and how Rotimi navigated his own pivot toward a more impactful design path.

    Insights into collaborating with engineers, understanding constraints, and balancing creativity with practical execution in product design.


    About Rotimi Solola & So Design: 
    - Website: https://www.so-design.co/ 
    - Social: https://www.linkedin.com/in/rotimi-solola-b93a916a/

     

    ]]>     Fri, 28 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/rotimi-solola-eto6FBzT Here are three things you’ll learn in this episode:

    Why strong fundamentals matter more than software trends when building a long-lasting creative career.

    Rotimi discusses the importance of mastering core design principles, problem-solving skills, and creativity over relying solely on tools or trends.

    How to grow as a designer by embracing feedback, taking risks, and developing a consistent personal process.

    Learn how to handle critique, anticipate challenges, and prepare for compromises while keeping your creative vision intact.

    What separates product design from graphic design — and how Rotimi navigated his own pivot toward a more impactful design path.

    Insights into collaborating with engineers, understanding constraints, and balancing creativity with practical execution in product design.


    About Rotimi Solola & So Design: 
    - Website: https://www.so-design.co/ 
    - Social: https://www.linkedin.com/in/rotimi-solola-b93a916a/

     

    ]]>     How Intentional Design Shapes Products, Careers, and Creativity with Rotimi Solola Penji 00:43:48 On today’s episode, Shannon sits down with Rotimi Solola for a deep, insightful conversation about building a meaningful design career, navigating pivots in the creative industry, and developing the skills, mindset, and discipline needed to stay competitive in an ever-evolving field. They explore the realities of design work, how inspiration truly plays a role, and what young creatives should focus on if they want to thrive long-term. On today’s episode, Shannon sits down with Rotimi Solola for a deep, insightful conversation about building a meaningful design career, navigating pivots in the creative industry, and developing the skills, mindset, and discipline needed to stay competitive in an ever-evolving field. They explore the realities of design work, how inspiration truly plays a role, and what young creatives should focus on if they want to thrive long-term. false full 310     3802c513-1dc4-4d3c-b0fe-3cdb1a023243 Growing an Agency Through Authentic Connections with Cory Young Here are three things you’ll learn in this episode:

    How to take lessons from corporate life and apply them to building a more agile, authentic agency.
    Corey shares how his time at Comcast and Campbell Soup taught him structure, strategy, and leadership, skills he later adapted to create a more flexible, people-first culture at BCC Interactive.

    Why authenticity, empathy, and personality are key to long-lasting client relationships.
    From building trust with clients to turning conversations into partnerships, Corey explains how being genuine and transparent has helped BCC Interactive stand out in a crowded marketing industry.

    How Cory plans to grow BCC Interactive with AI innovations and passion projects in the mental health space.
    Looking ahead, Corey discusses using AI to streamline processes, expand his team, and make an impact by helping therapists and clients connect more easily online.

     

    About Cory Young & BCC Interactive:  

    - Website: https://www.bccinteractive.com/  

    - Social: https://www.linkedin.com/in/cory-james-young-mba/

     

    ]]>     Wed, 26 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/cory-young-S_kgml7P Here are three things you’ll learn in this episode:

    How to take lessons from corporate life and apply them to building a more agile, authentic agency.
    Corey shares how his time at Comcast and Campbell Soup taught him structure, strategy, and leadership, skills he later adapted to create a more flexible, people-first culture at BCC Interactive.

    Why authenticity, empathy, and personality are key to long-lasting client relationships.
    From building trust with clients to turning conversations into partnerships, Corey explains how being genuine and transparent has helped BCC Interactive stand out in a crowded marketing industry.

    How Cory plans to grow BCC Interactive with AI innovations and passion projects in the mental health space.
    Looking ahead, Corey discusses using AI to streamline processes, expand his team, and make an impact by helping therapists and clients connect more easily online.

     

    About Cory Young & BCC Interactive:  

    - Website: https://www.bccinteractive.com/  

    - Social: https://www.linkedin.com/in/cory-james-young-mba/

     

    ]]>     Growing an Agency Through Authentic Connections with Cory Young Penji 00:36:01 On today’s episode, host Shannon sits down with Cory Young, to dive into how he built a thriving digital marketing agency grounded in transparency, empathy, and real human connection. From his early days working with major corporations like Comcast and Campbell’s to striking out on his own, Cory reflects on the leap from corporate life to entrepreneurship—and the mindset shifts that came with it. He shares how focusing on relationships over transactions has helped BCC Interactive grow, why authenticity is the real key to leadership, and how he’s navigating the future of marketing in the age of AI and automation. Plus, Cory gives a heartfelt look at what keeps him motivated: family, mentorship, and building a legacy for the next generation of entrepreneurs. On today’s episode, host Shannon sits down with Cory Young, to dive into how he built a thriving digital marketing agency grounded in transparency, empathy, and real human connection. From his early days working with major corporations like Comcast and Campbell’s to striking out on his own, Cory reflects on the leap from corporate life to entrepreneurship—and the mindset shifts that came with it. He shares how focusing on relationships over transactions has helped BCC Interactive grow, why authenticity is the real key to leadership, and how he’s navigating the future of marketing in the age of AI and automation. Plus, Cory gives a heartfelt look at what keeps him motivated: family, mentorship, and building a legacy for the next generation of entrepreneurs. false full 309     45891d54-adc8-43e4-8f92-527783f925e6 Building Meaningful Partnerships for Global Growth with Kazuo Kubo & Lucas Ribeiro Here are three things you’ll learn in this episode:

    How Fully Managed bridges creative and operational excellence to help brands grow internationally — through streamlined workflows, clear communication, and a shared vision between teams.

    The importance of cultural awareness and trust in global partnerships — as Kazu and Lucas share real experiences adapting strategies to different markets while maintaining authenticity.

    Why putting people and purpose before profit leads to long-term success — highlighting how empathy, collaboration, and genuine relationships drive sustainable growth.



    About Kazuo Kubo & Lucas Ribeiro: 
    - Website: http://72andsunny.com/ 
    - Social: https://www.linkedin.com/in/lucasantunesribeiro/ https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177/

     

     

    ]]>     Mon, 24 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/kazuo-kubo-lucas-ribeiro-ab2j5F7z Here are three things you’ll learn in this episode:

    How Fully Managed bridges creative and operational excellence to help brands grow internationally — through streamlined workflows, clear communication, and a shared vision between teams.

    The importance of cultural awareness and trust in global partnerships — as Kazu and Lucas share real experiences adapting strategies to different markets while maintaining authenticity.

    Why putting people and purpose before profit leads to long-term success — highlighting how empathy, collaboration, and genuine relationships drive sustainable growth.



    About Kazuo Kubo & Lucas Ribeiro: 
    - Website: http://72andsunny.com/ 
    - Social: https://www.linkedin.com/in/lucasantunesribeiro/ https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177/

     

     

    ]]>     Building Meaningful Partnerships for Global Growth with Kazuo Kubo & Lucas Ribeiro Penji 00:36:14 On today’s episode, Shannon talks with Kazuo Kubo and Lucas Ribeiro from 72 and Sunny about how creative partnerships can unlock growth across global markets. Together, they dive into the journey of scaling brands through authenticity, strategic collaboration, and cultural understanding. They also share lessons learned from building meaningful client relationships, maintaining creative excellence, and leading with empathy in an increasingly connected world. On today’s episode, Shannon talks with Kazuo Kubo and Lucas Ribeiro from 72 and Sunny about how creative partnerships can unlock growth across global markets. Together, they dive into the journey of scaling brands through authenticity, strategic collaboration, and cultural understanding. They also share lessons learned from building meaningful client relationships, maintaining creative excellence, and leading with empathy in an increasingly connected world. false full 308     b5226ad2-9723-4edd-bcf5-3a4c4a075ee0 The Thrills and Challenges of a Creative Career in Advertising with Gerardo Agbuya & Jesse Wilks Here are three things you’ll learn in this episode:
    1. A Day in the Life of a Creative 
    This video provides a glimpse into the dynamic and varied nature of a creative's day. From brainstorming sessions to pitching ideas and collaborating with directors, the Jesse and Gerardo highlights the excitement and challenges of working on multiple projects at different stages, ensuring that no two days are the same. 

    2. The Strength of Personal Work 
    Jesse and Gerardo emphasizes that infusing personal experiences into creative projects can significantly enhance their impact. By drawing from their own lives, they create work that resonates more deeply with audiences, as seen in their successful Rona campaign inspired by childhood memories of hockey. 

    3. The Joys of Working in Advertising 
    The video captures the rewarding aspects of working in advertising, such as the collaborative process, the thrill of seeing ideas come to life, and the opportunity to work with like-minded individuals. Jesse and Gerardo express their appreciation for the creative freedom and the ability to make meaningful connections through their work.

    About Gerardo Agbuya & Jesse Wilks:
    - Websites: https://gerardoandjesse.com/ 
    https://www.courageinc.com/ 

    - Social: https://www.linkedin.com/in/gerardoagbuya/ 
    https://www.linkedin.com/in/jessewilks/ 
     

     

    ]]>     Fri, 21 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/gerardo-agbuya-jesse-wilks-woUapPOr Here are three things you’ll learn in this episode:
    1. A Day in the Life of a Creative 
    This video provides a glimpse into the dynamic and varied nature of a creative's day. From brainstorming sessions to pitching ideas and collaborating with directors, the Jesse and Gerardo highlights the excitement and challenges of working on multiple projects at different stages, ensuring that no two days are the same. 

    2. The Strength of Personal Work 
    Jesse and Gerardo emphasizes that infusing personal experiences into creative projects can significantly enhance their impact. By drawing from their own lives, they create work that resonates more deeply with audiences, as seen in their successful Rona campaign inspired by childhood memories of hockey. 

    3. The Joys of Working in Advertising 
    The video captures the rewarding aspects of working in advertising, such as the collaborative process, the thrill of seeing ideas come to life, and the opportunity to work with like-minded individuals. Jesse and Gerardo express their appreciation for the creative freedom and the ability to make meaningful connections through their work.

    About Gerardo Agbuya & Jesse Wilks:
    - Websites: https://gerardoandjesse.com/ 
    https://www.courageinc.com/ 

    - Social: https://www.linkedin.com/in/gerardoagbuya/ 
    https://www.linkedin.com/in/jessewilks/ 
     

     

    ]]>     The Thrills and Challenges of a Creative Career in Advertising with Gerardo Agbuya & Jesse Wilks Penji 00:40:47 On today’s episode, Jesse Wilks and Gerardo Agbuya, Creative Directors of Courage Inc.,talks about their journey of transforming a bold creative vision into a sustainable business rooted in courage, authenticity, and community. They dive into what it takes to stay resilient as an entrepreneur, how to balance creative integrity with business growth, and why vulnerability can actually be a strength in leadership. Together, they explore the lessons learned from scaling a creative agency while staying true to one’s values, as well as the evolving role of design and storytelling in connecting with audiences today. On today’s episode, Jesse Wilks and Gerardo Agbuya, Creative Directors of Courage Inc.,talks about their journey of transforming a bold creative vision into a sustainable business rooted in courage, authenticity, and community. They dive into what it takes to stay resilient as an entrepreneur, how to balance creative integrity with business growth, and why vulnerability can actually be a strength in leadership. Together, they explore the lessons learned from scaling a creative agency while staying true to one’s values, as well as the evolving role of design and storytelling in connecting with audiences today. false full 307     cc35761a-dc21-441b-b807-1bf3c9c29cab How Authentic Branding Drives Scalable Creative Impact with Adam Binder Here are three things you’ll learn in this episode:

    How to scale a creative agency while keeping authenticity and culture intact.
    Adam shares how he built Creative Click from the ground up, focusing on genuine collaboration and a strong internal culture rather than chasing rapid, unsustainable growth.

    The importance of empathy and collaboration in building lasting client relationships.
    He discusses how truly listening to clients’ needs and maintaining open communication creates trust, leading to long-term partnerships instead of one-off projects.

    Why understanding brand purpose is essential for creative longevity and impact.
    Adam explains how defining a brand’s “why” drives consistency and authenticity in every campaign, helping both the agency and clients stay aligned on meaningful goals.


    About Adam Binder and Creative Click Media: 

    - Website: http://creativeclickmedia.com/ 

    - Social: https://www.linkedin.com/in/adamnbinder/

     

    ]]>     Wed, 19 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/adam-binder-lomGZTgW Here are three things you’ll learn in this episode:

    How to scale a creative agency while keeping authenticity and culture intact.
    Adam shares how he built Creative Click from the ground up, focusing on genuine collaboration and a strong internal culture rather than chasing rapid, unsustainable growth.

    The importance of empathy and collaboration in building lasting client relationships.
    He discusses how truly listening to clients’ needs and maintaining open communication creates trust, leading to long-term partnerships instead of one-off projects.

    Why understanding brand purpose is essential for creative longevity and impact.
    Adam explains how defining a brand’s “why” drives consistency and authenticity in every campaign, helping both the agency and clients stay aligned on meaningful goals.


    About Adam Binder and Creative Click Media: 

    - Website: http://creativeclickmedia.com/ 

    - Social: https://www.linkedin.com/in/adamnbinder/

     

    ]]>     How Authentic Branding Drives Scalable Creative Impact with Adam Binder Penji 00:35:19 On today’s episode, Adam Binder, founder of Creative Click Media, joins Shannon to share how he built a people-centered creative agency that blends design, storytelling, and digital strategy to help brands grow authentically. Adam opens up about his journey from freelancer to agency leader, the lessons he’s learned about balancing creativity with business sustainability, and why clarity, collaboration, and empathy are at the core of every successful brand partnership. He and Shannon also explore how Creative Click’s approach to scaling aligns with long-term client relationships, not short-term gains. On today’s episode, Adam Binder, founder of Creative Click Media, joins Shannon to share how he built a people-centered creative agency that blends design, storytelling, and digital strategy to help brands grow authentically. Adam opens up about his journey from freelancer to agency leader, the lessons he’s learned about balancing creativity with business sustainability, and why clarity, collaboration, and empathy are at the core of every successful brand partnership. He and Shannon also explore how Creative Click’s approach to scaling aligns with long-term client relationships, not short-term gains. false full 306     9bbc2f17-1ad8-4b34-922c-8d04456319c1 The Secret to Great Advertising: Humor and Honesty with Bernardo González Here are three things you’ll learn in this episode:

    How humor can humanize brands and make ads more memorable.
    Bernardo breaks down how the right kind of humor builds connection, makes brands feel approachable, and helps ads stick in people’s minds without trying too hard to be funny.

    The importance of taking creative risks, and what to do when they don’t land.
    He shares stories of ad concepts that didn’t hit the mark and explains how testing, timing, and self-awareness can turn misfires into valuable creative lessons.

    Why being honest and relatable in marketing drives deeper audience trust.
    Bernardo emphasizes that authenticity outperforms perfection, showing real experiences and genuine emotion makes audiences believe in your message.

     

    About Bernardo González and Amazon: 

    - Website: http://bernardogonzalez.net/ 

    - Social: [https://www.linkedin.com/in/bernardo-gonzález-b3568058/](https://www.linkedin.com/in/bernardo-gonz%C3%A1lez-b3568058/)

     

    ]]>     Mon, 17 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/bernardo-gonzalez-pZAf4C0r Here are three things you’ll learn in this episode:

    How humor can humanize brands and make ads more memorable.
    Bernardo breaks down how the right kind of humor builds connection, makes brands feel approachable, and helps ads stick in people’s minds without trying too hard to be funny.

    The importance of taking creative risks, and what to do when they don’t land.
    He shares stories of ad concepts that didn’t hit the mark and explains how testing, timing, and self-awareness can turn misfires into valuable creative lessons.

    Why being honest and relatable in marketing drives deeper audience trust.
    Bernardo emphasizes that authenticity outperforms perfection, showing real experiences and genuine emotion makes audiences believe in your message.

     

    About Bernardo González and Amazon: 

    - Website: http://bernardogonzalez.net/ 

    - Social: [https://www.linkedin.com/in/bernardo-gonzález-b3568058/](https://www.linkedin.com/in/bernardo-gonz%C3%A1lez-b3568058/)

     

    ]]>     The Secret to Great Advertising: Humor and Honesty with Bernardo González Penji 00:51:27 On today’s episode, Bernardo González talks to Shannon about how humor, authenticity, and creative risk-taking shape modern advertising. From hilarious ad concepts to moments of failure that turned into learning opportunities, Bernardo opens up about the real challenges of standing out in a noisy digital landscape. He shares his thoughts on why humor, when done with intention and empathy, can be one of the most powerful tools to connect with audiences, and how brands can balance being funny with being genuine. On today’s episode, Bernardo González talks to Shannon about how humor, authenticity, and creative risk-taking shape modern advertising. From hilarious ad concepts to moments of failure that turned into learning opportunities, Bernardo opens up about the real challenges of standing out in a noisy digital landscape. He shares his thoughts on why humor, when done with intention and empathy, can be one of the most powerful tools to connect with audiences, and how brands can balance being funny with being genuine. false full 305     80fcee32-a537-459f-9039-7924d4962b3b How Creative Partnerships Build Sustainable Success with Cody Jensen Here are three things you’ll learn in this episode:

    How aligning your values with your business strategy builds long-term success.
    Cody shares how Searchbloom’s success came from staying true to its mission and focusing on impact over profit, proving that integrity-driven decisions lead to lasting growth.

    Why genuine collaboration and empathy lead to stronger creative partnerships.
    He discusses how understanding both client and team needs builds trust, fosters creativity, and turns partnerships—like with Penji—into long-term collaborations.

    The mindset shifts agency owners need to stay adaptable in a changing digital landscape.
    Cody talks about embracing change, letting go of ego, and continuously learning to keep your agency relevant in an evolving marketing world.


    About Cody Jensen and Searchbloom: 

    - Website: https://www.searchbloom.com/ 

    - Social: https://www.linkedin.com/in/codycjensen/

     

    ]]>     Fri, 14 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/cody-jensen-zwj4PFVw Here are three things you’ll learn in this episode:

    How aligning your values with your business strategy builds long-term success.
    Cody shares how Searchbloom’s success came from staying true to its mission and focusing on impact over profit, proving that integrity-driven decisions lead to lasting growth.

    Why genuine collaboration and empathy lead to stronger creative partnerships.
    He discusses how understanding both client and team needs builds trust, fosters creativity, and turns partnerships—like with Penji—into long-term collaborations.

    The mindset shifts agency owners need to stay adaptable in a changing digital landscape.
    Cody talks about embracing change, letting go of ego, and continuously learning to keep your agency relevant in an evolving marketing world.


    About Cody Jensen and Searchbloom: 

    - Website: https://www.searchbloom.com/ 

    - Social: https://www.linkedin.com/in/codycjensen/

     

    ]]>     How Creative Partnerships Build Sustainable Success with Cody Jensen Penji 00:46:43 On today’s episode, Cody Jensen, founder and CEO of Searchbloom, sits down with host Shannon to dive deep into what it takes to build a sustainable, values-driven marketing agency in today’s fast-paced digital world. Cody shares his journey from the corporate world to entrepreneurship, how he’s helped clients like Penji scale through SEO, and the lessons he’s learned about leadership, culture, and creative collaboration along the way. Together, they unpack what it really means to grow a business that lasts, not just in revenue, but in purpose. On today’s episode, Cody Jensen, founder and CEO of Searchbloom, sits down with host Shannon to dive deep into what it takes to build a sustainable, values-driven marketing agency in today’s fast-paced digital world. Cody shares his journey from the corporate world to entrepreneurship, how he’s helped clients like Penji scale through SEO, and the lessons he’s learned about leadership, culture, and creative collaboration along the way. Together, they unpack what it really means to grow a business that lasts, not just in revenue, but in purpose. false full 304     7d7372c6-9cdb-47c3-8700-e2961be01cf9 Building Creative Freedom and Authenticity with AJ Kissh Here are three things you’ll learn in this episode:

    How to stay authentic while building a brand that grows with you.
    AJ shares how he learned to balance creative integrity with growth, emphasizing that authenticity attracts the right audience and opportunities over time.

    The mindset shifts creators need to overcome burnout and creative blocks.
    He opens up about hitting creative lows, how taking breaks and redefining success helped him stay motivated, and why rest is part of the creative process.

    Why community and collaboration are essential for creative longevity.
    AJ discusses the importance of surrounding yourself with other driven creators, building genuine connections, and how teamwork keeps ideas fresh and sustainable.


    About AJ Kissh and Parakeet: 

    - Website: https://www.parakeet.io/ 

    - Social: https://www.linkedin.com/in/andrewkissh/

     

    ]]>     Wed, 12 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/aj-kissh-ZTJXgztD Here are three things you’ll learn in this episode:

    How to stay authentic while building a brand that grows with you.
    AJ shares how he learned to balance creative integrity with growth, emphasizing that authenticity attracts the right audience and opportunities over time.

    The mindset shifts creators need to overcome burnout and creative blocks.
    He opens up about hitting creative lows, how taking breaks and redefining success helped him stay motivated, and why rest is part of the creative process.

    Why community and collaboration are essential for creative longevity.
    AJ discusses the importance of surrounding yourself with other driven creators, building genuine connections, and how teamwork keeps ideas fresh and sustainable.


    About AJ Kissh and Parakeet: 

    - Website: https://www.parakeet.io/ 

    - Social: https://www.linkedin.com/in/andrewkissh/

     

    ]]>     Building Creative Freedom and Authenticity with AJ Kissh Penji 00:44:54 On today’s episode, AJ Kissh talks to Shannon about the realities of being a content creator in the digital age, balancing authenticity with growth, finding creative purpose amid burnout, and the importance of community in sustaining long-term success. They dive deep into the emotional and practical sides of creating for a living, from navigating the algorithm’s pressure to defining what success really means when your art is also your brand. On today’s episode, AJ Kissh talks to Shannon about the realities of being a content creator in the digital age, balancing authenticity with growth, finding creative purpose amid burnout, and the importance of community in sustaining long-term success. They dive deep into the emotional and practical sides of creating for a living, from navigating the algorithm’s pressure to defining what success really means when your art is also your brand. false full 303     8777e566-feb5-43cf-b8be-a88ca949143b Building Human-First Design and Entrepreneurial Mindset with Dhawal Sehgal Here are three things you’ll learn in this episode:

    How to build a people-first business that combines creativity, empathy, and strategy.
    Dhawal shares how Penji’s success comes from putting people before profit — focusing on understanding clients’ needs, supporting the team’s well-being, and designing with empathy at the core of every project.

    The importance of communication and trust in leading remote, multicultural design teams.
    He discusses how openness, cultural awareness, and consistent feedback help unite Penji’s globally distributed team, ensuring everyone feels valued and aligned despite physical distance.

    Insights on scaling a creative service while staying true to your mission and values.
    Dhawal reflects on Penji’s growth journey, emphasizing how staying rooted in purpose and maintaining quality over quantity allows the brand to expand without losing its identity.

    About Dhawal Sehgal and Dignitas Digital: 

    - Website: https://dignitas.digital/ 

    - Social: https://www.linkedin.com/in/dhawalsehgal/
     

     

    ]]>     Mon, 10 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/dhawal-sehgal-Zq9m7Q91 Here are three things you’ll learn in this episode:

    How to build a people-first business that combines creativity, empathy, and strategy.
    Dhawal shares how Penji’s success comes from putting people before profit — focusing on understanding clients’ needs, supporting the team’s well-being, and designing with empathy at the core of every project.

    The importance of communication and trust in leading remote, multicultural design teams.
    He discusses how openness, cultural awareness, and consistent feedback help unite Penji’s globally distributed team, ensuring everyone feels valued and aligned despite physical distance.

    Insights on scaling a creative service while staying true to your mission and values.
    Dhawal reflects on Penji’s growth journey, emphasizing how staying rooted in purpose and maintaining quality over quantity allows the brand to expand without losing its identity.

    About Dhawal Sehgal and Dignitas Digital: 

    - Website: https://dignitas.digital/ 

    - Social: https://www.linkedin.com/in/dhawalsehgal/
     

     

    ]]>     Building Human-First Design and Entrepreneurial Mindset with Dhawal Sehgal Penji 00:45:25 On today’s episode, Dhawal Sehgal talks to Shannon about the value of human-centered design, building creative teams that thrive on trust, and how to balance business growth with empathy and purpose. Dhawal shares his journey from being a designer to becoming a leader who empowers others, emphasizing how Penji continues to redefine creative services by focusing on the people behind the work — both clients and team members. The conversation also dives into lessons learned from entrepreneurship, community building, and what it truly means to create meaningful impact through design. On today’s episode, Dhawal Sehgal talks to Shannon about the value of human-centered design, building creative teams that thrive on trust, and how to balance business growth with empathy and purpose. Dhawal shares his journey from being a designer to becoming a leader who empowers others, emphasizing how Penji continues to redefine creative services by focusing on the people behind the work — both clients and team members. The conversation also dives into lessons learned from entrepreneurship, community building, and what it truly means to create meaningful impact through design. false full 302     915fa864-8dae-45c3-a8d3-d5c781e0639b Mastering Growth and Creative Strategy with Daniel Lofaso Here are three things you’ll learn in this episode:

    How to align creative work with business goals for sustainable growth.
    Daniel explains how agencies can connect design with measurable outcomes, emphasizing that creativity should always serve a strategic purpose and client objectives.

    The importance of systems and strategy in scaling creative teams.
    He shares how Penji’s success comes from structured processes and clear communication, allowing creative teams to deliver consistent, high-quality work at scale.

    Why empathy and communication are key to great client–creative relationships.
    Daniel highlights how understanding client needs and maintaining transparency helps build trust, reduce revisions, and create stronger long-term partnerships.

    About Daniel Lofaso and Digital Elevator: 

    - Website: http://thedigitalelevator.com/ 

    - Social: https://www.linkedin.com/in/danielelofaso/

     

    ]]>     Fri, 7 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/daniel-lofaso-PnaiYEzZ Here are three things you’ll learn in this episode:

    How to align creative work with business goals for sustainable growth.
    Daniel explains how agencies can connect design with measurable outcomes, emphasizing that creativity should always serve a strategic purpose and client objectives.

    The importance of systems and strategy in scaling creative teams.
    He shares how Penji’s success comes from structured processes and clear communication, allowing creative teams to deliver consistent, high-quality work at scale.

    Why empathy and communication are key to great client–creative relationships.
    Daniel highlights how understanding client needs and maintaining transparency helps build trust, reduce revisions, and create stronger long-term partnerships.

    About Daniel Lofaso and Digital Elevator: 

    - Website: http://thedigitalelevator.com/ 

    - Social: https://www.linkedin.com/in/danielelofaso/

     

    ]]>     Mastering Growth and Creative Strategy with Daniel Lofaso Penji 00:40:43 On today’s episode, Daniel Lofaso talks to Shannon about the balance between creative output and strategic thinking in business. Daniel shares how he built a career blending marketing, design, and entrepreneurship, and how these experiences shaped his approach to scaling brands. The conversation dives into how creativity fuels growth, why systems and structure empower innovation, and what founders can learn from treating their creative team like partners instead of vendors. You’ll also hear how Daniel uses storytelling and design to drive measurable results while maintaining a human touch in every project. On today’s episode, Daniel Lofaso talks to Shannon about the balance between creative output and strategic thinking in business. Daniel shares how he built a career blending marketing, design, and entrepreneurship, and how these experiences shaped his approach to scaling brands. The conversation dives into how creativity fuels growth, why systems and structure empower innovation, and what founders can learn from treating their creative team like partners instead of vendors. You’ll also hear how Daniel uses storytelling and design to drive measurable results while maintaining a human touch in every project. false full 301     e2183cca-f3d5-40d7-8ab8-9169a4591a77 Building Inclusive, Human-First Creativity with Jade Tomlin Here are three things you’ll learn in this episode:

    How inclusive leadership and diverse perspectives strengthen creativity and innovation.
    Jade shares how embracing different backgrounds and lived experiences leads to stronger creative ideas and more authentic work that resonates globally.

    The mindset shifts needed for modern creative teams to thrive in a changing world.
    She talks about moving beyond traditional hierarchies, fostering collaboration, and creating spaces where everyone feels safe to contribute their voice.

    Why authenticity, empathy, and representation are essential to impactful storytelling.
    Jade explains how true connection in advertising starts with empathy — understanding people first, then crafting stories that reflect their realities with honesty and care.

    About Jade Tomlin & Huge: 

    - Website: http://www.hugeinc.com/ 

    - Social: https://www.linkedin.com/in/jadetomlin/

     

    ]]>     Wed, 5 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/jade-tomlin-Nq1VA_1f Here are three things you’ll learn in this episode:

    How inclusive leadership and diverse perspectives strengthen creativity and innovation.
    Jade shares how embracing different backgrounds and lived experiences leads to stronger creative ideas and more authentic work that resonates globally.

    The mindset shifts needed for modern creative teams to thrive in a changing world.
    She talks about moving beyond traditional hierarchies, fostering collaboration, and creating spaces where everyone feels safe to contribute their voice.

    Why authenticity, empathy, and representation are essential to impactful storytelling.
    Jade explains how true connection in advertising starts with empathy — understanding people first, then crafting stories that reflect their realities with honesty and care.

    About Jade Tomlin & Huge: 

    - Website: http://www.hugeinc.com/ 

    - Social: https://www.linkedin.com/in/jadetomlin/

     

    ]]>     Building Inclusive, Human-First Creativity with Jade Tomlin Penji 00:39:55 On today’s episode, Jade Tomlin, Former Executive Creative Director at Huge, talks to Shannon about her journey through the creative industry, what it truly means to lead with empathy, and how diversity, culture, and purpose shape meaningful work in today’s fast-evolving creative landscape. Jade shares insights from her experience guiding global brands, balancing creative excellence with human understanding, and the importance of creating work that not only connects — but also empowers. On today’s episode, Jade Tomlin, Former Executive Creative Director at Huge, talks to Shannon about her journey through the creative industry, what it truly means to lead with empathy, and how diversity, culture, and purpose shape meaningful work in today’s fast-evolving creative landscape. Jade shares insights from her experience guiding global brands, balancing creative excellence with human understanding, and the importance of creating work that not only connects — but also empowers. false full 300     c4626eb3-1e08-42a9-ae59-0f6cc2a3a0e7 Building a Human-First Marketing Agency with Maren Hogan Here are three things you’ll learn in this episode:

    How Red Branch Media’s “anti-agency” approach redefines traditional marketing through flexibility, transparency, and collaboration.
    Patricia shares how their membership-style model replaces rigid contracts with adaptable, trust-based partnerships focused on real results.

    Why ethical AI integration isn’t just about productivity—but about giving teams time to grow and create with purpose.
    She explains how AI is used to handle repetitive tasks, allowing her team to focus on creativity, strategy, and a healthier work-life balance.

    The mindset shift every marketer needs to make to truly connect with people and help clients achieve their dreams.
    Patricia emphasizes that marketing is about empathy and understanding—helping people feel seen while bringing their goals to life.

    About Maren Hogan & Red Branch Media: 

    - Website: https://redbranchmedia.com/ 

    - Social: https://www.linkedin.com/in/marenhogan/

     

    ]]>     Mon, 3 Nov 2025 11:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/maren-hogan-Fm5WTh_8 Here are three things you’ll learn in this episode:

    How Red Branch Media’s “anti-agency” approach redefines traditional marketing through flexibility, transparency, and collaboration.
    Patricia shares how their membership-style model replaces rigid contracts with adaptable, trust-based partnerships focused on real results.

    Why ethical AI integration isn’t just about productivity—but about giving teams time to grow and create with purpose.
    She explains how AI is used to handle repetitive tasks, allowing her team to focus on creativity, strategy, and a healthier work-life balance.

    The mindset shift every marketer needs to make to truly connect with people and help clients achieve their dreams.
    Patricia emphasizes that marketing is about empathy and understanding—helping people feel seen while bringing their goals to life.

    About Maren Hogan & Red Branch Media: 

    - Website: https://redbranchmedia.com/ 

    - Social: https://www.linkedin.com/in/marenhogan/

     

    ]]>     Building a Human-First Marketing Agency with Maren Hogan Penji 00:30:13 On today’s episode, Maren Hogan talks to Oliver, Penji’s Partnership Advisor, about the journey of creating a truly human-first marketing agency, how to redefine success through flexibility and empathy, and the evolving role of AI in creative work. Maren shares the story of Red Branch Media, a global “anti-agency agency” that helps businesses grow through practical, honest, and people-focused marketing. Together, they dive into the lessons learned from 15 years in the industry, the importance of genuine attraction in marketing, and what it means to lead a creative team into the future. On today’s episode, Maren Hogan talks to Oliver, Penji’s Partnership Advisor, about the journey of creating a truly human-first marketing agency, how to redefine success through flexibility and empathy, and the evolving role of AI in creative work. Maren shares the story of Red Branch Media, a global “anti-agency agency” that helps businesses grow through practical, honest, and people-focused marketing. Together, they dive into the lessons learned from 15 years in the industry, the importance of genuine attraction in marketing, and what it means to lead a creative team into the future. false full 299     8e60d720-8e41-46d4-ac24-536f71e22421 Visibility Engineering: Teaching Search & AI When to Recommend Your Brand with Sorilbran Stone Here are three things you’ll learn in this episode:

    How “visibility engineering” aligns SEO, paid, and LLMs to drive pipeline—not just traffic.
    Sorilbran explains how visibility engineering connects SEO, paid campaigns, and AI-driven search to attract high-intent buyers instead of vanity clicks.

    Ways to map pain points vs. intent and use them across landing pages, ads, and content.
    She breaks down how identifying user pain points and matching them with search intent helps tailor messaging across every touchpoint—from keywords to creative.

    Practical ideas: objections blocks on landing pages, iterative testing with AI, and auditing your mix before spending more on paid.
    You’ll hear actionable tactics like adding objection sections to pages, using AI for faster A/B tests, and optimizing what’s working before scaling ad spend.

     

    About Sorilbran Stone: 

    - Website: https://sorilbran.com/ 

    - Social: https://www.linkedin.com/in/sorilbran/

     

    ]]>     Fri, 24 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/sorilbran-stone-X7szc0OT Here are three things you’ll learn in this episode:

    How “visibility engineering” aligns SEO, paid, and LLMs to drive pipeline—not just traffic.
    Sorilbran explains how visibility engineering connects SEO, paid campaigns, and AI-driven search to attract high-intent buyers instead of vanity clicks.

    Ways to map pain points vs. intent and use them across landing pages, ads, and content.
    She breaks down how identifying user pain points and matching them with search intent helps tailor messaging across every touchpoint—from keywords to creative.

    Practical ideas: objections blocks on landing pages, iterative testing with AI, and auditing your mix before spending more on paid.
    You’ll hear actionable tactics like adding objection sections to pages, using AI for faster A/B tests, and optimizing what’s working before scaling ad spend.

     

    About Sorilbran Stone: 

    - Website: https://sorilbran.com/ 

    - Social: https://www.linkedin.com/in/sorilbran/

     

    ]]>     Visibility Engineering: Teaching Search & AI When to Recommend Your Brand with Sorilbran Stone Penji 00:40:54 On this episode of Fully Managed, host Oliver talks with Sorilbran Stone, a Visibility Engineer and founder of Five-Talent Strategy House in Detroit. Sorilbran explains how brands can teach search engines and AI models who you are, what you offer, and when to recommend you so visibility turns into pipeline. We dig into ecosystem thinking across SEO, paid, and LLMs; how to translate value props into real pain-point content; and why ethical thought leadership + operational empathy matter more than ever. On this episode of Fully Managed, host Oliver talks with Sorilbran Stone, a Visibility Engineer and founder of Five-Talent Strategy House in Detroit. Sorilbran explains how brands can teach search engines and AI models who you are, what you offer, and when to recommend you so visibility turns into pipeline. We dig into ecosystem thinking across SEO, paid, and LLMs; how to translate value props into real pain-point content; and why ethical thought leadership + operational empathy matter more than ever. false full 298     000551a1-4c95-4752-9967-f303f9bf28f7 Navigating SEO and the Future of AI Search with Nate Turner Here are three things you’ll learn in this episode:

    Why modern SEO success depends on credibility, trust, and a genuine long-term business strategy.
    Nate explains how modern SEO success depends on credibility, valuable content, and real business impact — not keyword stuffing or shortcuts.

    How AI search and large language models are reshaping the way users discover and engage with content.
    Learn how generative search is changing user behavior, what “GEO” means, and how companies can adapt their strategies to appear in AI-driven results.

    The key to creating content strategies that align with business growth and revenue, not just rankings.
    Nate shares how Ten Speed helps clients create data-driven content strategies that directly support pipeline, leads, and sustainable business results.

    About Nate Turner & Ten Speed: 

    - Website: https://www.tenspeed.io/ 

    - Social: https://www.linkedin.com/in/nateturner1/

     

    ]]>     Wed, 22 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/nate-turner-Ke0Ys0Cs Here are three things you’ll learn in this episode:

    Why modern SEO success depends on credibility, trust, and a genuine long-term business strategy.
    Nate explains how modern SEO success depends on credibility, valuable content, and real business impact — not keyword stuffing or shortcuts.

    How AI search and large language models are reshaping the way users discover and engage with content.
    Learn how generative search is changing user behavior, what “GEO” means, and how companies can adapt their strategies to appear in AI-driven results.

    The key to creating content strategies that align with business growth and revenue, not just rankings.
    Nate shares how Ten Speed helps clients create data-driven content strategies that directly support pipeline, leads, and sustainable business results.

    About Nate Turner & Ten Speed: 

    - Website: https://www.tenspeed.io/ 

    - Social: https://www.linkedin.com/in/nateturner1/

     

    ]]>     Navigating SEO and the Future of AI Search with Nate Turner Penji 00:37:41 On today’s episode, Nate Turner talks to Oliver from Penji’s Partnership Team about how the world of SEO is evolving alongside AI-driven search. Nate shares insights from building Ten Speed—a fully remote content and SEO agency launched during the pandemic—and explains how search, content strategy, and credibility now go hand in hand. They also dive into how AI search (GEO) will redefine how brands think about organic visibility in the years to come. On today’s episode, Nate Turner talks to Oliver from Penji’s Partnership Team about how the world of SEO is evolving alongside AI-driven search. Nate shares insights from building Ten Speed—a fully remote content and SEO agency launched during the pandemic—and explains how search, content strategy, and credibility now go hand in hand. They also dive into how AI search (GEO) will redefine how brands think about organic visibility in the years to come. false full 297     4ba68040-0cb5-4825-98ab-8c1b0b8aa8fc Unlocking Creative Growth in Business with Michael McGinty Here are three things you’ll learn in this episode:

    Why creativity is just as important as strategy when building a business.
    Michael shares how creative problem-solving and innovative thinking often unlock more opportunities than simply following a rigid plan. From his experience, businesses that embrace creativity in their processes and branding are better equipped to stand out and connect with their audience.

    How to identify and overcome roadblocks that prevent teams from growing.
    He discusses the common struggles teams face—like communication breakdowns, lack of clarity, or fear of failure—and explains how leaders can shift perspective to turn these roadblocks into stepping stones for growth.

    Practical advice for entrepreneurs looking to scale sustainably without burning out.
    Michael emphasizes the importance of pacing yourself, setting realistic goals, and building systems that allow a business to grow without sacrificing mental health or personal balance. He provides actionable insights on how to keep both yourself and your team motivated for the long haul.

    About Michael McGinty & FP360 Group: 
    - Website: https://fp360group.com/ 
    - Social: https://www.linkedin.com/in/michael-mcginty-fp360/

     

    ]]>     Mon, 20 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/michael-mcginty-ZgblmCMk Here are three things you’ll learn in this episode:

    Why creativity is just as important as strategy when building a business.
    Michael shares how creative problem-solving and innovative thinking often unlock more opportunities than simply following a rigid plan. From his experience, businesses that embrace creativity in their processes and branding are better equipped to stand out and connect with their audience.

    How to identify and overcome roadblocks that prevent teams from growing.
    He discusses the common struggles teams face—like communication breakdowns, lack of clarity, or fear of failure—and explains how leaders can shift perspective to turn these roadblocks into stepping stones for growth.

    Practical advice for entrepreneurs looking to scale sustainably without burning out.
    Michael emphasizes the importance of pacing yourself, setting realistic goals, and building systems that allow a business to grow without sacrificing mental health or personal balance. He provides actionable insights on how to keep both yourself and your team motivated for the long haul.

    About Michael McGinty & FP360 Group: 
    - Website: https://fp360group.com/ 
    - Social: https://www.linkedin.com/in/michael-mcginty-fp360/

     

    ]]>     Unlocking Creative Growth in Business with Michael McGinty Penji 00:32:59 On today’s episode, Michael McGinty sits down with Shannon, Penji’s Partnership Coordinator, for an in-depth conversation about creativity, business growth, and finding balance between scaling a company and staying true to your vision. They dive into lessons learned from building teams, fostering innovation, and navigating the challenges that come with entrepreneurship. On today’s episode, Michael McGinty sits down with Shannon, Penji’s Partnership Coordinator, for an in-depth conversation about creativity, business growth, and finding balance between scaling a company and staying true to your vision. They dive into lessons learned from building teams, fostering innovation, and navigating the challenges that come with entrepreneurship. false full 296     efb1c830-7ebb-46e3-bd7f-c1e01ade86b7 Creativity, AI, and Out-of-This-World Ideas with Hank Smith Here are three things you’ll learn in this episode:

    How Smith Gifford developed its reputation for “out-of-this-world” creativity.
    Hank explains that Smith Gifford has always leaned into being bold and different — even describing their ideas as if they “came from another planet.” But what sets them apart is how they pair that wild creativity with a grounded sense of fun and relevance, making sure clients’ brands stand out without losing connection to the audience.

    Why strategy is just as important as bold ideas in advertising.
    Creativity alone doesn’t make campaigns successful. Hank emphasizes that every campaign his team creates starts with clear goals and measurable results in mind. The fun ideas come first to capture attention, but strategy ensures those ideas actually move the needle for clients.

    How AI tools are influencing the way agencies think, create, and deliver.
    In their discussion, Hank and Shannon touch on the growing role of AI in the industry. Hank shares that while AI is changing how agencies brainstorm and execute creative work, the true value comes from knowing how to use those tools with a human-first approach — making ideas smarter, faster, and more effective.

    About Hank Smith & Smith Gifford: 
    - Website: https://www.smithgifford.com/ 
    - Social: https://www.linkedin.com/in/themrhanksmith/

     

    ]]>     Fri, 17 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/hank-smith-sKEO29Pm Here are three things you’ll learn in this episode:

    How Smith Gifford developed its reputation for “out-of-this-world” creativity.
    Hank explains that Smith Gifford has always leaned into being bold and different — even describing their ideas as if they “came from another planet.” But what sets them apart is how they pair that wild creativity with a grounded sense of fun and relevance, making sure clients’ brands stand out without losing connection to the audience.

    Why strategy is just as important as bold ideas in advertising.
    Creativity alone doesn’t make campaigns successful. Hank emphasizes that every campaign his team creates starts with clear goals and measurable results in mind. The fun ideas come first to capture attention, but strategy ensures those ideas actually move the needle for clients.

    How AI tools are influencing the way agencies think, create, and deliver.
    In their discussion, Hank and Shannon touch on the growing role of AI in the industry. Hank shares that while AI is changing how agencies brainstorm and execute creative work, the true value comes from knowing how to use those tools with a human-first approach — making ideas smarter, faster, and more effective.

    About Hank Smith & Smith Gifford: 
    - Website: https://www.smithgifford.com/ 
    - Social: https://www.linkedin.com/in/themrhanksmith/

     

    ]]>     Creativity, AI, and Out-of-This-World Ideas with Hank Smith Penji 00:38:09 On today’s episode, Hank Smith, Director of Strategy at Smith Gifford, talks to Shannon about the creative process behind building campaigns that are both unconventional and effective. They dive into Smith Gifford’s journey as a long-standing ad agency, how their team balances fun with strategy, and why embracing AI is shaping the future of marketing. From quirky campaign ideas to bold brand moves, Hank shares how his agency stays innovative while keeping results at the core. On today’s episode, Hank Smith, Director of Strategy at Smith Gifford, talks to Shannon about the creative process behind building campaigns that are both unconventional and effective. They dive into Smith Gifford’s journey as a long-standing ad agency, how their team balances fun with strategy, and why embracing AI is shaping the future of marketing. From quirky campaign ideas to bold brand moves, Hank shares how his agency stays innovative while keeping results at the core. false full 295     311fef57-0ec3-46c3-9e16-938673fb258e Mastering Digital Marketing & Social Media with Neal Schaffer Here are three things you’ll learn in this episode:

    Why social media success requires adapting to platform shifts instead of fighting them.
    Neal explains that every platform eventually changes its algorithm and features, and businesses that cling to the “old way” quickly fall behind. Instead of resisting, he encourages marketers to embrace these shifts—like the rise of short-form video or LinkedIn’s content focus—as opportunities to reach audiences in new ways.

    How to create content that resonates with audiences while staying true to your brand.
    From his perspective, it’s not about chasing trends blindly—it’s about understanding what your audience values and then expressing your brand’s expertise in formats people are engaging with. Neal highlights the importance of consistency, authenticity, and offering real value so that your content builds trust over time.

    Neal’s perspective on AI, the creator economy, and the future of digital marketing.
    Neal shares that AI won’t replace marketers but will empower them to be more creative and efficient. He also points out that brands need to think more like creators—because consumers today engage more with personalities and authentic storytelling than with polished, corporate messaging. For him, the future of digital marketing is about combining human creativity with smart use of new technologies.

    About Neal Schaffer: 
    - Website: https://nealschaffer.com/ 
    - Social: https://www.linkedin.com/in/nealschaffer/

     

    ]]>     Wed, 15 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/neal-schaffer-zxMuOEIq Here are three things you’ll learn in this episode:

    Why social media success requires adapting to platform shifts instead of fighting them.
    Neal explains that every platform eventually changes its algorithm and features, and businesses that cling to the “old way” quickly fall behind. Instead of resisting, he encourages marketers to embrace these shifts—like the rise of short-form video or LinkedIn’s content focus—as opportunities to reach audiences in new ways.

    How to create content that resonates with audiences while staying true to your brand.
    From his perspective, it’s not about chasing trends blindly—it’s about understanding what your audience values and then expressing your brand’s expertise in formats people are engaging with. Neal highlights the importance of consistency, authenticity, and offering real value so that your content builds trust over time.

    Neal’s perspective on AI, the creator economy, and the future of digital marketing.
    Neal shares that AI won’t replace marketers but will empower them to be more creative and efficient. He also points out that brands need to think more like creators—because consumers today engage more with personalities and authentic storytelling than with polished, corporate messaging. For him, the future of digital marketing is about combining human creativity with smart use of new technologies.

    About Neal Schaffer: 
    - Website: https://nealschaffer.com/ 
    - Social: https://www.linkedin.com/in/nealschaffer/

     

    ]]>     Mastering Digital Marketing & Social Media with Neal Schaffer Penji 00:33:07 On today’s episode, Neal Schaffer sits down with Shannon from Penji for a deep dive into the constantly changing world of digital marketing and social media. They explore how businesses can stay ahead of trends, the importance of building authentic connections online, and why marketers need to think more like creators in today’s landscape. On today’s episode, Neal Schaffer sits down with Shannon from Penji for a deep dive into the constantly changing world of digital marketing and social media. They explore how businesses can stay ahead of trends, the importance of building authentic connections online, and why marketers need to think more like creators in today’s landscape. false full 294     1a4a7ce1-c085-4dc1-87fe-feea208b425d Building Authentic Connections in Marketing with Priscilla McKinney Here are three things you’ll learn in this episode:

    Why authenticity and human-first strategies are more effective than traditional “spray and pray” marketing.
    Priscilla explains how mass outreach and generic campaigns often fall flat because they lack connection. She emphasizes that successful marketing isn’t about reaching the most people possible, but about showing up in a way that feels real, personal, and trustworthy.

    How brands can create meaningful touchpoints that build lasting trust with their audience.
    Drawing from her own experiences, Priscilla shares how small, intentional actions — from thoughtful follow-ups to genuine conversations — leave a stronger impression than flashy, one-off campaigns. She highlights how building trust requires consistency and care at every interaction.

    What Priscilla believes is the future of marketing and how you can adapt today.
    Priscilla looks ahead at where the industry is heading, noting that automation and AI tools will continue to grow, but the brands that thrive will be those that keep humans at the center. She offers advice on how marketers can balance tech with empathy to stay relevant and impactful.

    About Priscilla McKinney and LiTTLE Bird Marketing: 
    - Website: http://www.littlebirdmarketing.com/ 
    - Social: https://www.linkedin.com/in/priscillamckinney/

     

    ]]>     Mon, 13 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/priscilla-mckinney-JINncxNk Here are three things you’ll learn in this episode:

    Why authenticity and human-first strategies are more effective than traditional “spray and pray” marketing.
    Priscilla explains how mass outreach and generic campaigns often fall flat because they lack connection. She emphasizes that successful marketing isn’t about reaching the most people possible, but about showing up in a way that feels real, personal, and trustworthy.

    How brands can create meaningful touchpoints that build lasting trust with their audience.
    Drawing from her own experiences, Priscilla shares how small, intentional actions — from thoughtful follow-ups to genuine conversations — leave a stronger impression than flashy, one-off campaigns. She highlights how building trust requires consistency and care at every interaction.

    What Priscilla believes is the future of marketing and how you can adapt today.
    Priscilla looks ahead at where the industry is heading, noting that automation and AI tools will continue to grow, but the brands that thrive will be those that keep humans at the center. She offers advice on how marketers can balance tech with empathy to stay relevant and impactful.

    About Priscilla McKinney and LiTTLE Bird Marketing: 
    - Website: http://www.littlebirdmarketing.com/ 
    - Social: https://www.linkedin.com/in/priscillamckinney/

     

    ]]>     Building Authentic Connections in Marketing with Priscilla McKinney Penji 00:35:43 On today’s episode, Priscilla McKinney talks to Shannon, Penji’s Partnership Coordinator, about what it really means to build genuine relationships in marketing, how to stand out in a noisy digital world, and why human connection is still at the heart of every successful campaign. They dive into practical ways brands can move beyond surface-level tactics, share personal insights from Priscilla’s journey, and explore how marketers can future-proof their work by focusing on authenticity and community. On today’s episode, Priscilla McKinney talks to Shannon, Penji’s Partnership Coordinator, about what it really means to build genuine relationships in marketing, how to stand out in a noisy digital world, and why human connection is still at the heart of every successful campaign. They dive into practical ways brands can move beyond surface-level tactics, share personal insights from Priscilla’s journey, and explore how marketers can future-proof their work by focusing on authenticity and community. false full 293     fb9cbc4d-f68f-4380-b27e-717c26aa641a Building Culture and Scaling Smart in Agency Life with MaryAnn Pfeiffer Here are three things you’ll learn in this episode:

    How to spot the right time to grow your team without risking culture.
    MaryAnn explains why growth isn’t about hiring as fast as possible, but about pacing expansion so your agency’s culture doesn’t get diluted. She shares how knowing your team’s capacity and choosing quality over speed can prevent burnout and turnover.

    Why having boundaries with clients leads to healthier, longer-term partnerships.
    From walking away from misaligned projects to setting clear expectations, MaryAnn talks about how boundaries build respect. She highlights examples where saying “no” actually strengthened relationships and allowed her team to deliver better work.

    The hidden costs of bad-fit projects and how to protect your agency from them.
    MaryAnn breaks down how taking on the wrong client—even if it looks profitable—can drain time, morale, and resources. She shares lessons from her own experiences, showing why vetting clients carefully is crucial for sustainable success.

    About MaryAnn Pfeiffer and 108 Degrees: 
    - Website: http://www.108degrees.com/ 
    - Social: https://www.linkedin.com/in/maryannpfeiffer/

     

    ]]>     Fri, 10 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/maryann-pfeiffer-dMr0vCxz Here are three things you’ll learn in this episode:

    How to spot the right time to grow your team without risking culture.
    MaryAnn explains why growth isn’t about hiring as fast as possible, but about pacing expansion so your agency’s culture doesn’t get diluted. She shares how knowing your team’s capacity and choosing quality over speed can prevent burnout and turnover.

    Why having boundaries with clients leads to healthier, longer-term partnerships.
    From walking away from misaligned projects to setting clear expectations, MaryAnn talks about how boundaries build respect. She highlights examples where saying “no” actually strengthened relationships and allowed her team to deliver better work.

    The hidden costs of bad-fit projects and how to protect your agency from them.
    MaryAnn breaks down how taking on the wrong client—even if it looks profitable—can drain time, morale, and resources. She shares lessons from her own experiences, showing why vetting clients carefully is crucial for sustainable success.

    About MaryAnn Pfeiffer and 108 Degrees: 
    - Website: http://www.108degrees.com/ 
    - Social: https://www.linkedin.com/in/maryannpfeiffer/

     

    ]]>     Building Culture and Scaling Smart in Agency Life with MaryAnn Pfeiffer Penji 00:44:25 On today’s episode, MaryAnn Pfeiffer, founder of 108 Degrees, talks to Shannon from Penji about what it really takes to grow an agency the right way. From knowing when to hire, to balancing culture with growth, to saying no to the wrong clients, MaryAnn shares the lessons she’s learned while building her own agency. You’ll hear candid stories about navigating high-pressure projects, protecting your team’s well-being, and why choosing clients who align with your values is just as important as delivering results. On today’s episode, MaryAnn Pfeiffer, founder of 108 Degrees, talks to Shannon from Penji about what it really takes to grow an agency the right way. From knowing when to hire, to balancing culture with growth, to saying no to the wrong clients, MaryAnn shares the lessons she’s learned while building her own agency. You’ll hear candid stories about navigating high-pressure projects, protecting your team’s well-being, and why choosing clients who align with your values is just as important as delivering results. false full 292     2ed66905-77be-40a5-b152-fa818e8e3a0f Respecting the Game of Marketing with Chris Rodriguez Here are three things you’ll learn in this episode:

    Why thinking outside the box with playful exercises can sharpen real-world marketing strategies.
    Chris joins Shannon in a fun game called Market Me This, where he has to market an absurd product — caffeinated toothpaste. Through this exercise, he shows how even playful challenges help marketers practice quick, creative thinking, and how those same skills apply to real-world campaigns.

    How patience, process, and integrity create sustainable success for agencies.
    Chris shares iExcel’s journey as a “middle-class” agency — scrappy but growing. Instead of focusing only on revenue goals, he emphasizes building processes, refining systems, and leading with humility. He explains why respecting the long game, without rushing or caving to outside pressure, leads to sustainable growth.

    Why sharing knowledge instead of gatekeeping builds stronger relationships and a lasting brand reputation.
    Chris explains how he openly shares strategies with prospects and peers, even when there’s no guarantee of business. He believes solving puzzles and adding value builds trust, and that no one can truly “steal” your idea because execution is what sets agencies apart.

    About Chris Rodriguez and iExcel:
     - Website: https://iexcel.co/
     - Social: https://www.linkedin.com/in/chrisexcel/

     

    ]]>     Wed, 8 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/chris-rodriguez-HuJi2fNb Here are three things you’ll learn in this episode:

    Why thinking outside the box with playful exercises can sharpen real-world marketing strategies.
    Chris joins Shannon in a fun game called Market Me This, where he has to market an absurd product — caffeinated toothpaste. Through this exercise, he shows how even playful challenges help marketers practice quick, creative thinking, and how those same skills apply to real-world campaigns.

    How patience, process, and integrity create sustainable success for agencies.
    Chris shares iExcel’s journey as a “middle-class” agency — scrappy but growing. Instead of focusing only on revenue goals, he emphasizes building processes, refining systems, and leading with humility. He explains why respecting the long game, without rushing or caving to outside pressure, leads to sustainable growth.

    Why sharing knowledge instead of gatekeeping builds stronger relationships and a lasting brand reputation.
    Chris explains how he openly shares strategies with prospects and peers, even when there’s no guarantee of business. He believes solving puzzles and adding value builds trust, and that no one can truly “steal” your idea because execution is what sets agencies apart.

    About Chris Rodriguez and iExcel:
     - Website: https://iexcel.co/
     - Social: https://www.linkedin.com/in/chrisexcel/

     

    ]]>     Respecting the Game of Marketing with Chris Rodriguez Penji 00:33:49 On today’s episode, Chris Rodriguez talks to Shannon about the art of building and scaling a digital marketing agency with patience, integrity, and strategy. They dive into the fun side of creative exercises like “Market Me This,” the realities of agency life, and what it really means to “respect the game” in business. Chris shares his journey from humble beginnings to founding iExcel, how he views success beyond just numbers, and why sharing knowledge openly is key to long-term growth. On today’s episode, Chris Rodriguez talks to Shannon about the art of building and scaling a digital marketing agency with patience, integrity, and strategy. They dive into the fun side of creative exercises like “Market Me This,” the realities of agency life, and what it really means to “respect the game” in business. Chris shares his journey from humble beginnings to founding iExcel, how he views success beyond just numbers, and why sharing knowledge openly is key to long-term growth. false full 291     32931c3c-d802-4ede-b7bb-785219b444b2 Building Resilient Businesses and Teams with Tellef Lundevall Here are three things you’ll learn in this episode:

    How Tellef transitioned from early entrepreneurial projects into building impactful businesses.
    → Tellef shares stories from his beginnings, including small ventures he tried early on, what worked, what failed, and how those experiences shaped the foundation for his current companies.

    Why resilience, adaptability, and clear vision are crucial for long-term success.
    → He talks about the challenges of building businesses in a changing market, how setbacks can become opportunities, and why entrepreneurs must stay adaptable while keeping their bigger vision in mind.

    Practical advice for founders on managing teams, scaling, and finding the right creative support.
    → From leadership lessons to the importance of design and branding, Tellef gives actionable insights on how to guide teams, make smart growth decisions, and leverage services like Penji to scale efficiently.

    About Tellef Lundevall and Accelerated Digital Media: 
    - Website: https://www.accelerateddigitalmedia.com/ 
    - Social: https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/

     

    ]]>     Mon, 6 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/tellef-lundevall-4RjxHy1f Here are three things you’ll learn in this episode:

    How Tellef transitioned from early entrepreneurial projects into building impactful businesses.
    → Tellef shares stories from his beginnings, including small ventures he tried early on, what worked, what failed, and how those experiences shaped the foundation for his current companies.

    Why resilience, adaptability, and clear vision are crucial for long-term success.
    → He talks about the challenges of building businesses in a changing market, how setbacks can become opportunities, and why entrepreneurs must stay adaptable while keeping their bigger vision in mind.

    Practical advice for founders on managing teams, scaling, and finding the right creative support.
    → From leadership lessons to the importance of design and branding, Tellef gives actionable insights on how to guide teams, make smart growth decisions, and leverage services like Penji to scale efficiently.

    About Tellef Lundevall and Accelerated Digital Media: 
    - Website: https://www.accelerateddigitalmedia.com/ 
    - Social: https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/

     

    ]]>     Building Resilient Businesses and Teams with Tellef Lundevall Penji 00:37:08 On today’s episode, Tellef Lundevall talks to Shannon from Penji about his entrepreneurial journey, the lessons he’s learned building his businesses, and how creativity, leadership, and problem-solving play a role in growth. They dive into challenges faced by founders, strategies for staying adaptable in a fast-changing market, and how teams can leverage design and marketing to scale with purpose. On today’s episode, Tellef Lundevall talks to Shannon from Penji about his entrepreneurial journey, the lessons he’s learned building his businesses, and how creativity, leadership, and problem-solving play a role in growth. They dive into challenges faced by founders, strategies for staying adaptable in a fast-changing market, and how teams can leverage design and marketing to scale with purpose. false full 290     20db6f8f-5405-4ffa-ae9a-e6883349bd58 Spotting Cultural Trends and Marketing Inspiration with Dawn Dawson Here are three things you’ll learn in this episode:

    Why looking outside your own industry sparks more innovative marketing ideas.
    Dawn explains how she finds her best creative inspiration not from other marketers, but from completely different worlds—like sports, entertainment, and even her jet ski announcing career. By pulling ideas from outside the usual bubble, she’s able to approach campaigns with fresh angles that competitors might miss.

    How scarcity, gamification, and community fuel viral consumer trends.
    From fashion drops to TikTok challenges, Dawn breaks down why people love exclusivity and competition. She shares how brands that create a sense of urgency and community—where audiences feel like they’re part of something bigger—can transform everyday products into cultural moments.

    The unique challenges of corporate marketing vs. agency life—and how to navigate both.
    Having worked in both worlds, Dawn compares the freedom and speed of agency projects with the layered approvals and politics of corporate settings. She offers insights on how to keep creativity alive no matter the environment, while also recognizing the strengths that each side brings to the table.

    About Dawn Dawson & Mortgage Solutions Financial: 
    Website: https://mortgagesolutions.net 
    Social: https://www.linkedin.com/in/dawndawsond2

     

    ]]>     Fri, 3 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/dawn-dawson-dU_1nkq_ Here are three things you’ll learn in this episode:

    Why looking outside your own industry sparks more innovative marketing ideas.
    Dawn explains how she finds her best creative inspiration not from other marketers, but from completely different worlds—like sports, entertainment, and even her jet ski announcing career. By pulling ideas from outside the usual bubble, she’s able to approach campaigns with fresh angles that competitors might miss.

    How scarcity, gamification, and community fuel viral consumer trends.
    From fashion drops to TikTok challenges, Dawn breaks down why people love exclusivity and competition. She shares how brands that create a sense of urgency and community—where audiences feel like they’re part of something bigger—can transform everyday products into cultural moments.

    The unique challenges of corporate marketing vs. agency life—and how to navigate both.
    Having worked in both worlds, Dawn compares the freedom and speed of agency projects with the layered approvals and politics of corporate settings. She offers insights on how to keep creativity alive no matter the environment, while also recognizing the strengths that each side brings to the table.

    About Dawn Dawson & Mortgage Solutions Financial: 
    Website: https://mortgagesolutions.net 
    Social: https://www.linkedin.com/in/dawndawsond2

     

    ]]>     Spotting Cultural Trends and Marketing Inspiration with Dawn Dawson Penji 00:41:12 On today’s episode, Dawn Dawson talks to Shannon about how her journey from radio to running her own ad agency shaped her perspective as a marketer, why curiosity and competition are key drivers of creative ideas, and how she draws inspiration from unexpected places including her side career as a jet ski racing commentator. Together, they dive into the psychology behind viral trends, the challenges of corporate marketing, and what it takes to stay ahead in a constantly shifting cultural landscape. On today’s episode, Dawn Dawson talks to Shannon about how her journey from radio to running her own ad agency shaped her perspective as a marketer, why curiosity and competition are key drivers of creative ideas, and how she draws inspiration from unexpected places including her side career as a jet ski racing commentator. Together, they dive into the psychology behind viral trends, the challenges of corporate marketing, and what it takes to stay ahead in a constantly shifting cultural landscape. false full 289     c0ec2a96-2f9d-4d9d-a88c-06f88b14b4d4 Scaling Startups, Building Communities, and Staying Resilient with Young Han Here are three things you’ll learn in this episode:

    1. How to adapt and thrive in fast-changing business environments:
    Young shares his playbook for navigating uncertainty, from embracing new ideas quickly to balancing experimentation with focus.

    2. Why mentorship and community are critical for long-term success:
    He explains how surrounding yourself with the right people accelerates growth and keeps you accountable when challenges hit.

    3. Lessons from scaling startups and applying those insights to new ventures:
    Young reflects on his past wins and mistakes, showing how experience in scaling companies can inform smarter decisions in future projects.

    About Young Han & His Work:
    - Websites: https://alwayshan.com/ https://www.oc-3.com/ 
    - Social: https://www.linkedin.com/in/younghan/details/experience/

     

    ]]>     Wed, 1 Oct 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/young-han-Mn2gchmG Here are three things you’ll learn in this episode:

    1. How to adapt and thrive in fast-changing business environments:
    Young shares his playbook for navigating uncertainty, from embracing new ideas quickly to balancing experimentation with focus.

    2. Why mentorship and community are critical for long-term success:
    He explains how surrounding yourself with the right people accelerates growth and keeps you accountable when challenges hit.

    3. Lessons from scaling startups and applying those insights to new ventures:
    Young reflects on his past wins and mistakes, showing how experience in scaling companies can inform smarter decisions in future projects.

    About Young Han & His Work:
    - Websites: https://alwayshan.com/ https://www.oc-3.com/ 
    - Social: https://www.linkedin.com/in/younghan/details/experience/

     

    ]]>     Scaling Startups, Building Communities, and Staying Resilient with Young Han Penji 00:41:20 On today’s episode, Young Han talks to Shannon about his journey from growing up in humble beginnings to becoming a seasoned operator, investor, and community builder. They dive into how he helped scale companies like Sodexo, Lyft, and Philz Coffee, the lessons he learned along the way, and why adaptability, resilience, and strong relationships are at the core of entrepreneurial success. Young also shares his perspective on mentorship, the importance of mindset, and how founders can stay grounded while navigating the unpredictable challenges of building and scaling businesses. On today’s episode, Young Han talks to Shannon about his journey from growing up in humble beginnings to becoming a seasoned operator, investor, and community builder. They dive into how he helped scale companies like Sodexo, Lyft, and Philz Coffee, the lessons he learned along the way, and why adaptability, resilience, and strong relationships are at the core of entrepreneurial success. Young also shares his perspective on mentorship, the importance of mindset, and how founders can stay grounded while navigating the unpredictable challenges of building and scaling businesses. false full 288     b704a668-dd57-4d84-b9e1-30d26c2cb979 Balancing Creativity and Business Strategy with David Dee Here are three things you’ll learn in this episode:

    How David built his career in branding and entrepreneurship from the ground up.
    → David shares his journey growing up in Philadelphia, navigating the challenges of entrepreneurship, and how his passion for branding shaped his career path. His story highlights the grit and resilience it takes to start small and grow into a trusted leader.

    Why community, culture, and mentorship are essential to long-term success.
    → From Philly’s culture to the value of learning from others, David explains how building authentic connections has influenced both his personal growth and business impact. He emphasizes that mentorship and surrounding yourself with the right people are key to lasting success.

    Practical insights on balancing creativity with strategy in business.
    → David discusses the tension between being creative and staying strategic in business decisions. He offers actionable advice on how to use creativity as a strength while ensuring that every idea ties back to sustainable growth and brand alignment.

     

    ]]>     Fri, 26 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/david-dee-Zt4k_vaB Here are three things you’ll learn in this episode:

    How David built his career in branding and entrepreneurship from the ground up.
    → David shares his journey growing up in Philadelphia, navigating the challenges of entrepreneurship, and how his passion for branding shaped his career path. His story highlights the grit and resilience it takes to start small and grow into a trusted leader.

    Why community, culture, and mentorship are essential to long-term success.
    → From Philly’s culture to the value of learning from others, David explains how building authentic connections has influenced both his personal growth and business impact. He emphasizes that mentorship and surrounding yourself with the right people are key to lasting success.

    Practical insights on balancing creativity with strategy in business.
    → David discusses the tension between being creative and staying strategic in business decisions. He offers actionable advice on how to use creativity as a strength while ensuring that every idea ties back to sustainable growth and brand alignment.

     

    ]]>     Balancing Creativity and Business Strategy with David Dee Penji 00:43:29 On today’s episode, David Dee talks to Shannon, Penji’s Partnership Coordinator, about his journey as a Philadelphia native, entrepreneur, and marketing leader. They dive into the lessons he’s learned in building a brand, the importance of community in shaping business success, and how creativity and strategy come together to drive real growth. David also shares personal reflections on Philadelphia’s culture, energy, and why mentorship matters in today’s business world. On today’s episode, David Dee talks to Shannon, Penji’s Partnership Coordinator, about his journey as a Philadelphia native, entrepreneur, and marketing leader. They dive into the lessons he’s learned in building a brand, the importance of community in shaping business success, and how creativity and strategy come together to drive real growth. David also shares personal reflections on Philadelphia’s culture, energy, and why mentorship matters in today’s business world. false full 287     b46a9fa5-4014-40f2-834c-8d49e153a6c8 How AI is Changing the Marketing Game with John Readman Here are three things you’ll learn in this episode:

    Why most agencies struggle with messy, inconsistent client reporting—and how to fix it.
    John explains how agencies often waste hours compiling reports from multiple platforms, leading to confusion and data that doesn’t always match. He shares how a single source of truth can simplify reporting and improve client trust.

    How Ask Bosco uses AI to benchmark visibility and predict where to spend your next marketing dollar.
    Discover how Ask Bosco leverages AI and data modeling to show businesses where they stand against competitors, and how predictive analytics can guide smarter, more profitable ad spend decisions.

    The future of AI in marketing: balancing automation with human creativity.
    John and Shannon discuss how AI is reshaping the industry—not as a replacement for people, but as a tool that frees up time, reduces guesswork, and allows marketers to focus on creativity and strategy.

     

    ]]>     Wed, 24 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/john-readman-9AN2YQ4J Here are three things you’ll learn in this episode:

    Why most agencies struggle with messy, inconsistent client reporting—and how to fix it.
    John explains how agencies often waste hours compiling reports from multiple platforms, leading to confusion and data that doesn’t always match. He shares how a single source of truth can simplify reporting and improve client trust.

    How Ask Bosco uses AI to benchmark visibility and predict where to spend your next marketing dollar.
    Discover how Ask Bosco leverages AI and data modeling to show businesses where they stand against competitors, and how predictive analytics can guide smarter, more profitable ad spend decisions.

    The future of AI in marketing: balancing automation with human creativity.
    John and Shannon discuss how AI is reshaping the industry—not as a replacement for people, but as a tool that frees up time, reduces guesswork, and allows marketers to focus on creativity and strategy.

     

    ]]>     How AI is Changing the Marketing Game with John Readman Penji 00:35:59 On today’s episode, John Readman, founder of Ask Bosco, talks to Shannon about the challenges agencies and brands face with messy reporting, wasted time, and inconsistent data. John shares how Ask Bosco started as a solution to create one simple source of truth for marketing performance, and how it has grown into an AI-driven platform that helps businesses benchmark their visibility, optimize ad spend, and make smarter decisions. They also dive into the unexpected ways agencies are using Ask Bosco to strengthen client communication, where AI is headed in the marketing industry, and why the future lies in combining automation with human creativity. On today’s episode, John Readman, founder of Ask Bosco, talks to Shannon about the challenges agencies and brands face with messy reporting, wasted time, and inconsistent data. John shares how Ask Bosco started as a solution to create one simple source of truth for marketing performance, and how it has grown into an AI-driven platform that helps businesses benchmark their visibility, optimize ad spend, and make smarter decisions. They also dive into the unexpected ways agencies are using Ask Bosco to strengthen client communication, where AI is headed in the marketing industry, and why the future lies in combining automation with human creativity. false full 286     30df5487-a013-408f-9eff-337856038a6b Automate or Navigate: Knowing When to Let Tech Take the Wheel with Dustin Stout Here are three things you’ll learn in this episode:

    How to quickly assess whether a task should be automated or handled manually.
    Dustin walks through practical examples from marketing, operations, and client communication to help you identify tasks that benefit from automation versus those that need a personal touch.

    Common pitfalls of over-automation and how to avoid them.
    From losing human connection with customers to relying too heavily on systems that may fail, they discuss the risks of automating too much and share strategies for maintaining control.

    How to balance efficiency with adaptability in running a business.
    Learn how to use automation as a tool for growth without sacrificing flexibility, so you can adapt to unexpected challenges and keep your business running smoothly.

     

    ]]>     Fri, 19 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/dustin-stout-NyT8Enpw Here are three things you’ll learn in this episode:

    How to quickly assess whether a task should be automated or handled manually.
    Dustin walks through practical examples from marketing, operations, and client communication to help you identify tasks that benefit from automation versus those that need a personal touch.

    Common pitfalls of over-automation and how to avoid them.
    From losing human connection with customers to relying too heavily on systems that may fail, they discuss the risks of automating too much and share strategies for maintaining control.

    How to balance efficiency with adaptability in running a business.
    Learn how to use automation as a tool for growth without sacrificing flexibility, so you can adapt to unexpected challenges and keep your business running smoothly.

     

    ]]>     Automate or Navigate: Knowing When to Let Tech Take the Wheel with Dustin Stout Penji 00:48:12 On today’s episode, Dustin talks to Shannon about making smart choices between automation and manual problem-solving through a fun game called “Automate or Navigate.” They dive into real-world business scenarios, explore the impact of automation, and share insights on when human decision-making still reigns supreme. On today’s episode, Dustin talks to Shannon about making smart choices between automation and manual problem-solving through a fun game called “Automate or Navigate.” They dive into real-world business scenarios, explore the impact of automation, and share insights on when human decision-making still reigns supreme. false full 284     bf164f24-ee31-44d0-be4b-438cbacfe57a Insult Me In The Morning With James Hughes Three Things You’ll Learn

    Why a diversified media mix still wins

    Despite the dominance of digital, traditional formats like TV and billboards still deliver strong brand lift—especially when paired with data-driven channels. James breaks down the “spider-leg” model to explain how brands should balance their media spend.

    How consumer behavior has changed dramatically

    From SEO fatigue to ad blindness, today’s audiences demand transparency and authenticity. James discusses why modern consumers don’t want to be sold to—they want to connect with brands that stand for something real.

    The future of AI in marketing and search

    Generative AI is already reshaping how consumers search for products. James reveals how brands can adapt, especially by strengthening their SEO presence to ensure visibility as AI replaces traditional search behavior.

     

    ]]>     Wed, 17 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/james-hughes-Mb97Lxwy Three Things You’ll Learn

    Why a diversified media mix still wins

    Despite the dominance of digital, traditional formats like TV and billboards still deliver strong brand lift—especially when paired with data-driven channels. James breaks down the “spider-leg” model to explain how brands should balance their media spend.

    How consumer behavior has changed dramatically

    From SEO fatigue to ad blindness, today’s audiences demand transparency and authenticity. James discusses why modern consumers don’t want to be sold to—they want to connect with brands that stand for something real.

    The future of AI in marketing and search

    Generative AI is already reshaping how consumers search for products. James reveals how brands can adapt, especially by strengthening their SEO presence to ensure visibility as AI replaces traditional search behavior.

     

    ]]>     Insult Me In The Morning With James Hughes Penji 00:30:10 In this episode of Fully Managed, we sit down with James Hughes, VP of Advertising at Mass Media Marketing, to dive into the evolution of marketing from print to digital, the rise of influencer culture, and the increasing demand for brand authenticity. With over 20 years of experience across agencies like WPP, Publicis, Caesars Entertainment, and MGM Resorts, James shares raw insights about what’s working, what’s fading, and how brands can stay relevant in a noisy, hyper-targeted world. Oh — and he kicks things off by pitching an alarm clock that insults you awake. Yes, really. In this episode of Fully Managed, we sit down with James Hughes, VP of Advertising at Mass Media Marketing, to dive into the evolution of marketing from print to digital, the rise of influencer culture, and the increasing demand for brand authenticity. With over 20 years of experience across agencies like WPP, Publicis, Caesars Entertainment, and MGM Resorts, James shares raw insights about what’s working, what’s fading, and how brands can stay relevant in a noisy, hyper-targeted world. Oh — and he kicks things off by pitching an alarm clock that insults you awake. Yes, really. false full 283     e5cb24c7-d025-46ea-8a48-4d8a2ee36ff3 Building Emotionally Intelligent Brands with Andrew Madden Three Things You’ll Learn:

    How to uncover the emotional core of any brand—even the “boring” ones

    Andrew breaks down his method for extracting compelling stories, even from everyday products or clients who think they “don’t have a brand.” Whether it’s a toothbrush or a trade service, there’s always a human angle to connect with—and that’s where great branding starts.

    Why trust is the new currency in marketing (and how to earn it)

    From political campaigns to product reviews, Andrew explains how today’s consumers are more skeptical and more influenced than ever before. You’ll learn how to build long-term credibility by showing up authentically, especially in an era where influencer marketing and AI are reshaping how we interact with brands.

    The surprising power of storytelling in the age of AI

    Even as technology advances, the art of good storytelling hasn’t changed. Andrew shares why creativity, emotional intelligence, and lived experience still outperform automation—and how AI should be seen as a tool, not a replacement, for the real magic that comes from human connection.

     

    ]]>     Mon, 15 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/andrew-madden-v_ATreY2 Three Things You’ll Learn:

    How to uncover the emotional core of any brand—even the “boring” ones

    Andrew breaks down his method for extracting compelling stories, even from everyday products or clients who think they “don’t have a brand.” Whether it’s a toothbrush or a trade service, there’s always a human angle to connect with—and that’s where great branding starts.

    Why trust is the new currency in marketing (and how to earn it)

    From political campaigns to product reviews, Andrew explains how today’s consumers are more skeptical and more influenced than ever before. You’ll learn how to build long-term credibility by showing up authentically, especially in an era where influencer marketing and AI are reshaping how we interact with brands.

    The surprising power of storytelling in the age of AI

    Even as technology advances, the art of good storytelling hasn’t changed. Andrew shares why creativity, emotional intelligence, and lived experience still outperform automation—and how AI should be seen as a tool, not a replacement, for the real magic that comes from human connection.

     

    ]]>     Building Emotionally Intelligent Brands with Andrew Madden Penji 00:36:35 In this episode of Fully Managed, Daniela sits down with Andrew Madden, founder of Madden Creative, to unpack what makes a brand actually stick. From designing websites to working with nonprofits and trade industries, Andrew brings 20+ years of experience and a refreshingly human approach to storytelling and design. They dive deep into emotional branding, political campaign marketing, the evolution of consumer behavior, and how we can all tell better stories—whether we’re selling software, services, or yes, even toothbrushes. Along the way, you’ll hear sharp takes on influencers, AI, authenticity, and the blurred line between smart marketing and manipulation. If you’re trying to build trust with your audience, adapt to shifting trends, or just want to understand why good design still matters—this one’s for you. In this episode of Fully Managed, Daniela sits down with Andrew Madden, founder of Madden Creative, to unpack what makes a brand actually stick. From designing websites to working with nonprofits and trade industries, Andrew brings 20+ years of experience and a refreshingly human approach to storytelling and design. They dive deep into emotional branding, political campaign marketing, the evolution of consumer behavior, and how we can all tell better stories—whether we’re selling software, services, or yes, even toothbrushes. Along the way, you’ll hear sharp takes on influencers, AI, authenticity, and the blurred line between smart marketing and manipulation. If you’re trying to build trust with your audience, adapt to shifting trends, or just want to understand why good design still matters—this one’s for you. false full 282     78b0f1b4-c669-4067-a1f3-3c23181c3670 Solving SMS Chaos with Martin Lien Three Things You’ll Learn:

    Why SMS infrastructure is still stuck in the past—and how Bolt is solving the inefficiencies most businesses don’t realize they have.

    The future of global messaging: How WhatsApp, RCS, and regulatory changes are shaping communication across markets like the U.S., Latin America, and Europe.

    Why niche, pain-point-driven businesses win: Martin’s take on how deep industry knowledge and specificity give startups an edge in the AI era.

     

    ]]>     Fri, 12 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/martin-lien-Z0NXEwF4 Three Things You’ll Learn:

    Why SMS infrastructure is still stuck in the past—and how Bolt is solving the inefficiencies most businesses don’t realize they have.

    The future of global messaging: How WhatsApp, RCS, and regulatory changes are shaping communication across markets like the U.S., Latin America, and Europe.

    Why niche, pain-point-driven businesses win: Martin’s take on how deep industry knowledge and specificity give startups an edge in the AI era.

     

    ]]>     Solving SMS Chaos with Martin Lien Penji 00:29:13 In this episode, we chat with Martin Lien, co-founder of Bolt—a company revolutionizing the way businesses manage SMS infrastructure. Martin shares his journey from Norway to the U.S., the unexpected pain points he discovered in SMS delivery, and how those frustrations led to building a scalable, compliance-ready messaging ops suite. From WhatsApp to RCS, international regulations to AI’s role in telecom, this conversation is packed with insights for anyone scaling communications globally. In this episode, we chat with Martin Lien, co-founder of Bolt—a company revolutionizing the way businesses manage SMS infrastructure. Martin shares his journey from Norway to the U.S., the unexpected pain points he discovered in SMS delivery, and how those frustrations led to building a scalable, compliance-ready messaging ops suite. From WhatsApp to RCS, international regulations to AI’s role in telecom, this conversation is packed with insights for anyone scaling communications globally. false full 281     2ed96da8-fb68-4c2d-b8f2-dab0c5291430 Personal Branding with Sam Winsbury Three Things You’ll Learn

    Why personal branding isn’t about ego—it’s about framing your expertise so others understand it.

    The real reason even the most successful people hesitate to post (and how to overcome it).

    Why not every post needs to change the world—and what actually makes content connect.

     

    ]]>     Wed, 10 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/sam-winsbury-_M39Xi74 Three Things You’ll Learn

    Why personal branding isn’t about ego—it’s about framing your expertise so others understand it.

    The real reason even the most successful people hesitate to post (and how to overcome it).

    Why not every post needs to change the world—and what actually makes content connect.

     

    ]]>     Personal Branding with Sam Winsbury Penji 00:34:19 In this episode of Fully Managed, Shannon sits down with Sam Winsbury, founder of Kurogo—a personal branding agency that’s helping industry leaders be seen, heard, and remembered. They kick things off with a rapid-fire game of “Post It or Pass It,” where Sam shares his hot takes on viral content and what actually works on LinkedIn. From battling imposter syndrome to knowing when to speak boldly, Sam breaks down the biggest misconceptions around personal branding—especially for founders and executives. Whether you’re ghostwriting for others, trying to stand out in B2B, or just feeling stuck about what to post, this episode is a crash course in showing up authentically and strategically. In this episode of Fully Managed, Shannon sits down with Sam Winsbury, founder of Kurogo—a personal branding agency that’s helping industry leaders be seen, heard, and remembered. They kick things off with a rapid-fire game of “Post It or Pass It,” where Sam shares his hot takes on viral content and what actually works on LinkedIn. From battling imposter syndrome to knowing when to speak boldly, Sam breaks down the biggest misconceptions around personal branding—especially for founders and executives. Whether you’re ghostwriting for others, trying to stand out in B2B, or just feeling stuck about what to post, this episode is a crash course in showing up authentically and strategically. false full 280     25240364-27e2-47aa-a454-0fa8b8eb1714 From the Circus to CMO with Christine Goos Three Things We Learned from Christine:

    The Power of Brand in B2B is Underestimated

    Long-term brand building is essential for sustainable growth—especially when targeting people who don’t yet know you. Christine emphasized that performance marketing has its limits, and brand is the only way to unlock fresh demand.

    Marketing to Marketers Requires a Higher Bar for Creativity

    When your audience is full of marketers, campaigns need to be smart, witty, and impeccably executed. Christine shared examples of how her team used out-of-home media to create the illusion of omnipresence at major industry events—and it worked.

    LinkedIn is Evolving—and So Should We

    The platform has shifted from buttoned-up professionalism to a space for authentic, engaging content. Christine explained how marketers can use company voices and personal brands together to tell richer, more relatable stories.

     

    ]]>     Mon, 8 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/christine-goos-GS4n2weW Three Things We Learned from Christine:

    The Power of Brand in B2B is Underestimated

    Long-term brand building is essential for sustainable growth—especially when targeting people who don’t yet know you. Christine emphasized that performance marketing has its limits, and brand is the only way to unlock fresh demand.

    Marketing to Marketers Requires a Higher Bar for Creativity

    When your audience is full of marketers, campaigns need to be smart, witty, and impeccably executed. Christine shared examples of how her team used out-of-home media to create the illusion of omnipresence at major industry events—and it worked.

    LinkedIn is Evolving—and So Should We

    The platform has shifted from buttoned-up professionalism to a space for authentic, engaging content. Christine explained how marketers can use company voices and personal brands together to tell richer, more relatable stories.

     

    ]]>     From the Circus to CMO with Christine Goos Penji 00:38:48 In this episode of the Fully Managed Podcast, we sit down with Christine, Director of Marketing at Crowd, to explore the wild and wonderful world of B2B marketing. From growing up in a literal Italian circus to leading global marketing campaigns, Christine brings a rare blend of creativity, strategy, and resilience to the conversation. We talk about starting over after layoffs, marketing to marketers, and the evolving future of brand-building in the age of AI. Plus, Christine jumps headfirst into our favorite game, Market Me This, where her brilliant mind shines in real time. If you’re looking for marketing insights with a creative twist—and a story you’ll never forget—this episode is for you. In this episode of the Fully Managed Podcast, we sit down with Christine, Director of Marketing at Crowd, to explore the wild and wonderful world of B2B marketing. From growing up in a literal Italian circus to leading global marketing campaigns, Christine brings a rare blend of creativity, strategy, and resilience to the conversation. We talk about starting over after layoffs, marketing to marketers, and the evolving future of brand-building in the age of AI. Plus, Christine jumps headfirst into our favorite game, Market Me This, where her brilliant mind shines in real time. If you’re looking for marketing insights with a creative twist—and a story you’ll never forget—this episode is for you. false full 279     9850c914-2c2e-4623-b3e9-6d98791a4303 The Future of EdTech with Holly Owens Three Things You’ll Learn:

    How to Build Community in Education and Marketing

    Discover how Holly applies the same principles of building learning communities in classrooms to foster team trust, engagement, and collaboration in remote and global marketing teams.

    Why AI Isn’t Replacing Us—It’s Empowering Us

    Learn how generative AI, when used correctly, can serve as a sidekick—not a replacement—for creativity, neurodivergence, communication clarity, and instructional design.

    What Marketers Often Get Wrong About Educators

    Understand why high-pressure, feature-first messaging fails—and how empathy

     

     

    ]]>     Fri, 5 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/holly-owns-I4Dc_8_c Three Things You’ll Learn:

    How to Build Community in Education and Marketing

    Discover how Holly applies the same principles of building learning communities in classrooms to foster team trust, engagement, and collaboration in remote and global marketing teams.

    Why AI Isn’t Replacing Us—It’s Empowering Us

    Learn how generative AI, when used correctly, can serve as a sidekick—not a replacement—for creativity, neurodivergence, communication clarity, and instructional design.

    What Marketers Often Get Wrong About Educators

    Understand why high-pressure, feature-first messaging fails—and how empathy

     

     

    ]]>     The Future of EdTech with Holly Owens Penji 00:39:05 In this episode of the Fully Managed Podcast, Shannon is joined by Holly Owens—educator, instructional designer, podcast host, and Director of Growth Marketing at Yellowdig. With a rich background in both academia and edtech, Holly shares how her journey from high school teaching to higher education and tech marketing has been rooted in one powerful belief: community comes first. From the importance of building trust within teams to incorporating AI and gamification into learning experiences, Holly unpacks what it really means to connect with learners, clients, and colleagues alike. The episode also explores the evolving world of marketing in education and why the most effective strategies are often the most human. In this episode of the Fully Managed Podcast, Shannon is joined by Holly Owens—educator, instructional designer, podcast host, and Director of Growth Marketing at Yellowdig. With a rich background in both academia and edtech, Holly shares how her journey from high school teaching to higher education and tech marketing has been rooted in one powerful belief: community comes first. From the importance of building trust within teams to incorporating AI and gamification into learning experiences, Holly unpacks what it really means to connect with learners, clients, and colleagues alike. The episode also explores the evolving world of marketing in education and why the most effective strategies are often the most human. false full 278     555403d7-c792-44c4-9906-ac6f39109248 “I Don’t Know” with Sam Torres Three Things You’ll Learn:

    Why Most SEO Advice is Situational—Not Universal

    Learn why concepts like keyword density, domain authority, and posting daily are no longer “golden rules”—and how context should shape your strategy.

    How to Build Trust Through Brutal (but Kind) Honesty

    Hear how Sam navigates difficult conversations with enterprise clients by setting expectations early, leading with empathy, and refusing to sugarcoat reality.

    The Role of AI in SEO—and What It Still Can’t Do

    Discover how AI is changing technical SEO workflows, what tools like ChatGPT are actually indexing, and why human authenticity still wins in content creation.

     

    ]]>     Wed, 3 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/sam-torres-QHDmqU7J Three Things You’ll Learn:

    Why Most SEO Advice is Situational—Not Universal

    Learn why concepts like keyword density, domain authority, and posting daily are no longer “golden rules”—and how context should shape your strategy.

    How to Build Trust Through Brutal (but Kind) Honesty

    Hear how Sam navigates difficult conversations with enterprise clients by setting expectations early, leading with empathy, and refusing to sugarcoat reality.

    The Role of AI in SEO—and What It Still Can’t Do

    Discover how AI is changing technical SEO workflows, what tools like ChatGPT are actually indexing, and why human authenticity still wins in content creation.

     

    ]]>     “I Don’t Know” with Sam Torres Penji 00:36:59 In this episode of the Fully Managed Podcast, Shannon sits down with Sam Torres, founder of Grey Dot, to tackle the most debated—and misunderstood—topics in SEO and marketing. From exposing outdated myths to advocating for transparency with clients, Sam brings a refreshing blend of technical expertise and authentic perspective to the conversation. Together, they unpack how SEO is evolving in the era of AI, why backlink outreach should finally be laid to rest, and the unexpected power of simply saying, “I don’t know, but I’ll find out.” Whether you’re a marketer, startup founder, or agency leader, this conversation is packed with wisdom that goes way beyond the basics. In this episode of the Fully Managed Podcast, Shannon sits down with Sam Torres, founder of Grey Dot, to tackle the most debated—and misunderstood—topics in SEO and marketing. From exposing outdated myths to advocating for transparency with clients, Sam brings a refreshing blend of technical expertise and authentic perspective to the conversation. Together, they unpack how SEO is evolving in the era of AI, why backlink outreach should finally be laid to rest, and the unexpected power of simply saying, “I don’t know, but I’ll find out.” Whether you’re a marketer, startup founder, or agency leader, this conversation is packed with wisdom that goes way beyond the basics. false full 277     46696cea-ce00-4f63-912f-bcaac8a35af8 The Art, Science, and Soul of Branding with Peter Dixon Three Things You’ll Learn:

    How to Balance Risk and Loyalty in Branding:

    Discover how iconic brands like Levi’s and Patagonia evolve without alienating legacy customers—and how other brands risk collapse when they abandon authenticity.

    Why Constraints Fuel Creativity, Not Stifle It:

    Learn how Peter uses structured limitations to generate bold ideas and why offering multiple creative options fosters better collaboration with clients.

    What AI Can’t Replace in Design and Creativity:

    Gain a grounded, optimistic perspective on how designers can embrace emerging AI tools—without sacrificing the human essence that makes great design resonate.

     

    ]]>     Mon, 1 Sep 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/peter-dijon-IsvByPJk Three Things You’ll Learn:

    How to Balance Risk and Loyalty in Branding:

    Discover how iconic brands like Levi’s and Patagonia evolve without alienating legacy customers—and how other brands risk collapse when they abandon authenticity.

    Why Constraints Fuel Creativity, Not Stifle It:

    Learn how Peter uses structured limitations to generate bold ideas and why offering multiple creative options fosters better collaboration with clients.

    What AI Can’t Replace in Design and Creativity:

    Gain a grounded, optimistic perspective on how designers can embrace emerging AI tools—without sacrificing the human essence that makes great design resonate.

     

    ]]>     The Art, Science, and Soul of Branding with Peter Dixon Penji 00:44:30 In this episode of the Fully Managed Podcast, Shannon sits down with Peter Dixon, Chief Creative Officer at global consultancy Prophet, to explore the delicate balance between branding, creativity, and business values in today’s evolving landscape. From rebranding iconic names like Levi’s, Patagonia, and even X (formerly Twitter), to navigating AI’s role in creative work, Peter shares decades of wisdom as a brand consultant who believes in designing with empathy, values, and optimism. This candid and insightful conversation touches on how brands can remain relevant without losing their roots, how constraints actually unlock creativity, and why emotional intelligence is something AI will never truly replace. In this episode of the Fully Managed Podcast, Shannon sits down with Peter Dixon, Chief Creative Officer at global consultancy Prophet, to explore the delicate balance between branding, creativity, and business values in today’s evolving landscape. From rebranding iconic names like Levi’s, Patagonia, and even X (formerly Twitter), to navigating AI’s role in creative work, Peter shares decades of wisdom as a brand consultant who believes in designing with empathy, values, and optimism. This candid and insightful conversation touches on how brands can remain relevant without losing their roots, how constraints actually unlock creativity, and why emotional intelligence is something AI will never truly replace. false full 276     4d7fa0a6-ec2a-46ec-abc8-44caf0eaefc6 Feminine Leadership, Creative Risk-Taking & AI Collaboration with Mila Golubov Three Things You’ll Learn:

    How to lead with empathy while still pushing creative boundaries

    Mila explains how she balances bold creative ideas with client comfort zones—and why thoughtful risk often leads to the most memorable results.

    Why now is the perfect time to rewrite the rules of leadership

    With traditional systems breaking down, Mila shares how women can seize the moment to design new models of collaboration, creativity, and community-driven leadership.

    How AI can enhance—not replace—human creativity

    Discover how Mila uses AI to overcome creative blocks, experiment with ideas in a judgment-free space, and amplify the unique voice behind every project.

     

    ]]>     Sun, 31 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/mila-golubov-UfWkMRw_ Three Things You’ll Learn:

    How to lead with empathy while still pushing creative boundaries

    Mila explains how she balances bold creative ideas with client comfort zones—and why thoughtful risk often leads to the most memorable results.

    Why now is the perfect time to rewrite the rules of leadership

    With traditional systems breaking down, Mila shares how women can seize the moment to design new models of collaboration, creativity, and community-driven leadership.

    How AI can enhance—not replace—human creativity

    Discover how Mila uses AI to overcome creative blocks, experiment with ideas in a judgment-free space, and amplify the unique voice behind every project.

     

    ]]>     Feminine Leadership, Creative Risk-Taking & AI Collaboration with Mila Golubov Penji 00:33:36 On this episode of the Fully Managed Podcast, host Shannon sits down with Mila Golubov, a creative director and strategic partner at SheLance, to explore what it means to lead with empathy, embrace experimentation, and thrive as a female creative in a world that’s rapidly evolving through AI. The two dive into a lightning round called “She Said, She Led”, where Mila shares her leadership instincts on client pushback, creative risks, and managing difficult team dynamics. From there, the conversation expands into a thought-provoking discussion about feminine design principles, burnout recovery, AI co-creation, and how to carve out space in leadership without conforming to traditional norms. If you’re a woman in creative leadership—or aspire to be—this episode is your permission slip to challenge the status quo, create on your own terms, and see AI not as a threat, but a tool for human expansion. On this episode of the Fully Managed Podcast, host Shannon sits down with Mila Golubov, a creative director and strategic partner at SheLance, to explore what it means to lead with empathy, embrace experimentation, and thrive as a female creative in a world that’s rapidly evolving through AI. The two dive into a lightning round called “She Said, She Led”, where Mila shares her leadership instincts on client pushback, creative risks, and managing difficult team dynamics. From there, the conversation expands into a thought-provoking discussion about feminine design principles, burnout recovery, AI co-creation, and how to carve out space in leadership without conforming to traditional norms. If you’re a woman in creative leadership—or aspire to be—this episode is your permission slip to challenge the status quo, create on your own terms, and see AI not as a threat, but a tool for human expansion. false full 275     093fed1a-6959-4c76-ad97-a24fb141a7aa Boundaries & Building a Human-Centered Business with Michael Levitt Three Things You’ll Learn:

    Why burnout happens—and how to prevent it

    Learn the root causes of burnout in agency and leadership roles, including lack of boundaries, over-reliance on tech, and unsustainable work habits.

    How to build a healthier relationship with work

    Discover the power of time-blocking, managing your energy peaks, and setting clear expectations with your team and clients—without sacrificing results.

    Why self-awareness is your most valuable leadership skill

    From sleep quality to food intolerances to knowing your creative peak hours, Michael explains how understanding your personal rhythms can make you a better leader and teammate.

     

    ]]>     Sun, 31 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/michael-levitt-T6etxp3c Three Things You’ll Learn:

    Why burnout happens—and how to prevent it

    Learn the root causes of burnout in agency and leadership roles, including lack of boundaries, over-reliance on tech, and unsustainable work habits.

    How to build a healthier relationship with work

    Discover the power of time-blocking, managing your energy peaks, and setting clear expectations with your team and clients—without sacrificing results.

    Why self-awareness is your most valuable leadership skill

    From sleep quality to food intolerances to knowing your creative peak hours, Michael explains how understanding your personal rhythms can make you a better leader and teammate.

     

    ]]>     Boundaries & Building a Human-Centered Business with Michael Levitt Penji 00:44:30 In this powerful episode of the Fully Managed Podcast, host Shannon sits down with Michael Levitt, founder of Breakfast Leadership and self-proclaimed Chief Burnout Officer, for an honest and eye-opening conversation about burnout, leadership, and what it really means to take care of yourself while running a business. They kick things off with a fun game of “Calm or Chaos”, then dive deep into the cost of hustle culture, why boundaries matter more than ever, and how leaders can create environments where their teams—and themselves—can thrive. Michael shares stories from his own burnout recovery, insights on managing your calendar (and your inbox), and why getting enough sleep and the right food may be your most underrated business tools. If you’re a founder, team lead, or anyone trying to stay afloat in agency life, this episode is your wake-up call—with a side of empathy and strategy. In this powerful episode of the Fully Managed Podcast, host Shannon sits down with Michael Levitt, founder of Breakfast Leadership and self-proclaimed Chief Burnout Officer, for an honest and eye-opening conversation about burnout, leadership, and what it really means to take care of yourself while running a business. They kick things off with a fun game of “Calm or Chaos”, then dive deep into the cost of hustle culture, why boundaries matter more than ever, and how leaders can create environments where their teams—and themselves—can thrive. Michael shares stories from his own burnout recovery, insights on managing your calendar (and your inbox), and why getting enough sleep and the right food may be your most underrated business tools. If you’re a founder, team lead, or anyone trying to stay afloat in agency life, this episode is your wake-up call—with a side of empathy and strategy. false full 274     c87b6e6e-86c2-4875-a726-34e24a65d9e7 From Burned to Believing with Kevin Daisey Three Things We Learned:

    Niching down isn’t optional—it’s survival.

    Kevin’s agency started by testing three categories (legal, medical, HVAC), eventually committing to law firms for Array Digital. This focus allowed them to build deeper expertise, create scalable processes, and differentiate in a saturated space.

    Most clients come burned and distrustful.

    Kevin shared that many new prospects have already been through multiple agencies. They’re hesitant, skeptical, and expect to be let down again. The key to winning them over? Radical transparency, detailed processes, and owning your mistakes through “lessons learned” reviews.

    SEO isn’t dead—it’s just matured.

    While old tactics like keyword stuffing and listicles may no longer work, SEO is still critical—just more holistic. It now includes everything said about you online, from LinkedIn to digital PR to AI search. Agencies that fail to adapt and educate clients on this evolution risk being left behind.

     

    ]]>     Sat, 30 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/kevin-daisey-WKhM7N8K Three Things We Learned:

    Niching down isn’t optional—it’s survival.

    Kevin’s agency started by testing three categories (legal, medical, HVAC), eventually committing to law firms for Array Digital. This focus allowed them to build deeper expertise, create scalable processes, and differentiate in a saturated space.

    Most clients come burned and distrustful.

    Kevin shared that many new prospects have already been through multiple agencies. They’re hesitant, skeptical, and expect to be let down again. The key to winning them over? Radical transparency, detailed processes, and owning your mistakes through “lessons learned” reviews.

    SEO isn’t dead—it’s just matured.

    While old tactics like keyword stuffing and listicles may no longer work, SEO is still critical—just more holistic. It now includes everything said about you online, from LinkedIn to digital PR to AI search. Agencies that fail to adapt and educate clients on this evolution risk being left behind.

     

    ]]>     From Burned to Believing with Kevin Daisey Penji 00:44:37 In this episode of the Fully Managed Podcast, host Shannon welcomes Kevin Daisy, co-founder of Array Digital and multiple other niche marketing agencies. Kevin shares how he evolved from building websites in sixth grade to founding and scaling three highly specialized agencies. The conversation dives into the power of niching down, how to build trust in a skeptical client landscape, and why SEO isn’t dead—it’s just misunderstood. From legal marketing compliance nightmares to client red flags, Kevin pulls back the curtain on what makes a great agency–client fit and how transparency is the true currency in today’s marketing world. Whether you’re running an agency, hiring one, or simply looking to improve your marketing systems—this episode is full of insight and real talk. In this episode of the Fully Managed Podcast, host Shannon welcomes Kevin Daisy, co-founder of Array Digital and multiple other niche marketing agencies. Kevin shares how he evolved from building websites in sixth grade to founding and scaling three highly specialized agencies. The conversation dives into the power of niching down, how to build trust in a skeptical client landscape, and why SEO isn’t dead—it’s just misunderstood. From legal marketing compliance nightmares to client red flags, Kevin pulls back the curtain on what makes a great agency–client fit and how transparency is the true currency in today’s marketing world. Whether you’re running an agency, hiring one, or simply looking to improve your marketing systems—this episode is full of insight and real talk. false full 273     d4179126-1845-4b09-a848-5f82c57287ba Brand Therapy with Jose Alonso Three Things You’ll Learn:

    How to respond to a brand crisis without panicking—and the one thing every founder forgets to do first.

    Why empathy is your brand’s most powerful advantage—especially in an AI-driven world.

    How to create a brand that lives beyond the founder—and avoid the trap of “personal brand dependency.”

     

    ]]>     Fri, 29 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/jose-alonso-78KpMk6G Three Things You’ll Learn:

    How to respond to a brand crisis without panicking—and the one thing every founder forgets to do first.

    Why empathy is your brand’s most powerful advantage—especially in an AI-driven world.

    How to create a brand that lives beyond the founder—and avoid the trap of “personal brand dependency.”

     

    ]]>     Brand Therapy with Jose Alonso Penji 00:33:42 In this episode of the Fully Managed Podcast, Shannon sits down with creative strategist Jose Alonso for a deep and honest conversation on branding—from viral missteps to founder identity to building brand loyalty that actually lasts. They kick things off with a game of Brand Therapy, where Jose must diagnose and fix a fictional eco-brand’s public crisis. From there, Jose shares real-life stories of brand disasters he’s helped resolve, offers a practical framework for handling public backlash, and unpacks why empathy is the most underrated brand tool in today’s AI-saturated, always-online landscape. Whether you’re a founder trying to scale, a marketer rethinking strategy, or just someone who wants to better understand what makes a brand truly stand out—this episode will challenge how you think about branding. In this episode of the Fully Managed Podcast, Shannon sits down with creative strategist Jose Alonso for a deep and honest conversation on branding—from viral missteps to founder identity to building brand loyalty that actually lasts. They kick things off with a game of Brand Therapy, where Jose must diagnose and fix a fictional eco-brand’s public crisis. From there, Jose shares real-life stories of brand disasters he’s helped resolve, offers a practical framework for handling public backlash, and unpacks why empathy is the most underrated brand tool in today’s AI-saturated, always-online landscape. Whether you’re a founder trying to scale, a marketer rethinking strategy, or just someone who wants to better understand what makes a brand truly stand out—this episode will challenge how you think about branding. false full 272     6e9ef1d3-766c-4c4d-8ece-cc74c1360792 Traffic ≠ Trust with Frank Olivo Three Things You’ll Learn:

    Why “What is meta pause?” won’t convert—and how to find content that actually drives business.

    How ChatGPT is quietly replacing Google for tutorials—and why that’s not always a bad thing.

    The real reason most agencies blog (and why it’s muddying your SEO results).

     

    ]]>     Fri, 29 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/frank-olivo-ncwhcgMq Three Things You’ll Learn:

    Why “What is meta pause?” won’t convert—and how to find content that actually drives business.

    How ChatGPT is quietly replacing Google for tutorials—and why that’s not always a bad thing.

    The real reason most agencies blog (and why it’s muddying your SEO results).

     

    ]]>     Traffic ≠ Trust with Frank Olivo Penji 00:36:04 In this jam-packed episode of the Fully Managed Podcast, Shannon sits down with Frank Olivo, founder of SEO agency Saga Pixel, for a candid, myth-busting deep dive into what actually works in SEO—and what’s just smoke and mirrors. The episode kicks off with a fun game of Rank It or Tank It, covering everything from AI-generated blog posts to backlink strategy and emoji-stuffed meta descriptions. But things quickly turn tactical as Frank breaks down why blogging is overrated, how most SEO traffic is useless, and why AI is killing the fluff content game. He also opens up about ChatGPT’s surprising impact on his agency’s leads and how different platforms like Instagram, TikTok, and even Nordstrom are quietly eating away at Google’s dominance. Whether you’re an SEO pro, agency leader, or just trying to make smarter marketing decisions, this episode will challenge your assumptions—and offer a clearer path forward. In this jam-packed episode of the Fully Managed Podcast, Shannon sits down with Frank Olivo, founder of SEO agency Saga Pixel, for a candid, myth-busting deep dive into what actually works in SEO—and what’s just smoke and mirrors. The episode kicks off with a fun game of Rank It or Tank It, covering everything from AI-generated blog posts to backlink strategy and emoji-stuffed meta descriptions. But things quickly turn tactical as Frank breaks down why blogging is overrated, how most SEO traffic is useless, and why AI is killing the fluff content game. He also opens up about ChatGPT’s surprising impact on his agency’s leads and how different platforms like Instagram, TikTok, and even Nordstrom are quietly eating away at Google’s dominance. Whether you’re an SEO pro, agency leader, or just trying to make smarter marketing decisions, this episode will challenge your assumptions—and offer a clearer path forward. false full 271     70dd876d-b528-4e2a-b142-cd05661a21a4 Filtering the Noise. Cutting Through the Chaos with Shamil Shamilov Three Things You’ll Learn:

    Why resisting AI adoption isn’t a viable option anymore—and how to make it work department by department.

    How to fight “informational paralysis” as an agency owner by doing less, thinking more, and filtering the noise.

    What makes most content indistinguishable—and why less flashy, more focused value will win in the long run.

     

     

    ]]>     Thu, 28 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/shamil-shamilov-aSCJw6s6 Three Things You’ll Learn:

    Why resisting AI adoption isn’t a viable option anymore—and how to make it work department by department.

    How to fight “informational paralysis” as an agency owner by doing less, thinking more, and filtering the noise.

    What makes most content indistinguishable—and why less flashy, more focused value will win in the long run.

     

     

    ]]>     Filtering the Noise. Cutting Through the Chaos with Shamil Shamilov Penji 00:37:27 In this episode of the Fully Managed Podcast, Shannon sits down with Shamil Shamilov, founder of DNova Media, a digital marketing agency specializing in legal, medical, and home improvement niches. Together, they explore how to stay focused in an increasingly chaotic and saturated digital world—especially when every new trend, tool, or tech platform is begging for your attention. Shamil shares how he built his agency from scratch after a partner split—navigating that challenge just as the pandemic hit—and how he’s grown a team of 20 by staying niche-focused, process-oriented, and ahead of the curve. From real talk on AI adoption and internal resistance, to managing team experimentation while staying focused on what matters most, this episode is packed with both strategy and reflection. In this episode of the Fully Managed Podcast, Shannon sits down with Shamil Shamilov, founder of DNova Media, a digital marketing agency specializing in legal, medical, and home improvement niches. Together, they explore how to stay focused in an increasingly chaotic and saturated digital world—especially when every new trend, tool, or tech platform is begging for your attention. Shamil shares how he built his agency from scratch after a partner split—navigating that challenge just as the pandemic hit—and how he’s grown a team of 20 by staying niche-focused, process-oriented, and ahead of the curve. From real talk on AI adoption and internal resistance, to managing team experimentation while staying focused on what matters most, this episode is packed with both strategy and reflection. false full 270     1c64f5ee-d877-47da-ba57-f7426d3fbb16 Building a Boutique Agency That Actually Scales with Lysa Miller Three Things You’ll Learn:

    Why treating your agency like a media company can boost credibility and build trust—without even trying.

    How a freelance-first model can fuel creativity, efficiency, and stronger client relationships.

    What it takes to build a boutique agency that clients remember—and stick with as they scale.

     

    ]]>     Wed, 27 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/lysa-miller-Mm1mKDaE Three Things You’ll Learn:

    Why treating your agency like a media company can boost credibility and build trust—without even trying.

    How a freelance-first model can fuel creativity, efficiency, and stronger client relationships.

    What it takes to build a boutique agency that clients remember—and stick with as they scale.

     

    ]]>     Building a Boutique Agency That Actually Scales with Lysa Miller Penji 00:37:46 In this episode of the Fully Managed Podcast, Shannon sits down with Lisa Miller, founder of Ladybugz Interactive, for a masterclass in running a mission-led, female-founded agency that thrives without burning out. They kick things off with a game of Start, Stop, or Scale—covering topics like remote hiring, cold outreach, and running your agency like a media company. But the real gold is in Lisa’s candid wisdom about building a business around joy, flexibility, and excellence. From her freelance-forward team model to embracing experimentation (even when it fails), Lisa shares what’s allowed Ladybugz to stay creative, collaborative, and scalable. If you’re growing an agency—or thinking about how to bring more heart into your business—this episode is a must-listen. In this episode of the Fully Managed Podcast, Shannon sits down with Lisa Miller, founder of Ladybugz Interactive, for a masterclass in running a mission-led, female-founded agency that thrives without burning out. They kick things off with a game of Start, Stop, or Scale—covering topics like remote hiring, cold outreach, and running your agency like a media company. But the real gold is in Lisa’s candid wisdom about building a business around joy, flexibility, and excellence. From her freelance-forward team model to embracing experimentation (even when it fails), Lisa shares what’s allowed Ladybugz to stay creative, collaborative, and scalable. If you’re growing an agency—or thinking about how to bring more heart into your business—this episode is a must-listen. false full 269     4c3cd915-6128-4cfc-bc4a-80e3a2577461 Co-Founder Chemistry: Switching Roles, Scaling Sales, and Staying Aligned at Belkins Three Things You’ll Learn:

    Why switching roles every few years can prevent burnout and spark innovation—and how Vlad and Michael use it as a strategy for long-term growth.

    The biggest mistake startups make with sales hiring—and how Belkins structures their pipeline for global scale.

    A creative (and hilarious) outbound strategy that increased cold email replies by mimicking internal assistant communications.

     

    ]]>     Wed, 27 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/belkins-NfxQy82h Three Things You’ll Learn:

    Why switching roles every few years can prevent burnout and spark innovation—and how Vlad and Michael use it as a strategy for long-term growth.

    The biggest mistake startups make with sales hiring—and how Belkins structures their pipeline for global scale.

    A creative (and hilarious) outbound strategy that increased cold email replies by mimicking internal assistant communications.

     

    ]]>     Co-Founder Chemistry: Switching Roles, Scaling Sales, and Staying Aligned at Belkins Penji 00:38:47 In this episode of the Fully Managed Podcast, host Shannon sits down with Vlad and Michael, co-founders of Belkins, to explore what makes their long-standing business partnership tick. From their game of “Whose Catastrophe Is This?” to sharing how they gracefully switch roles every few years to avoid burnout and spark creativity, this conversation gives rare insight into what real co-founder synergy looks like. The duo discusses the evolution of outbound sales strategies, when to build a sales team (and when not to), and how internal culture and global team alignment have driven Belkins’ success. If you’re growing a team, building a company with a co-founder, or scaling outbound sales, this one’s packed with battle-tested lessons you won’t want to miss. In this episode of the Fully Managed Podcast, host Shannon sits down with Vlad and Michael, co-founders of Belkins, to explore what makes their long-standing business partnership tick. From their game of “Whose Catastrophe Is This?” to sharing how they gracefully switch roles every few years to avoid burnout and spark creativity, this conversation gives rare insight into what real co-founder synergy looks like. The duo discusses the evolution of outbound sales strategies, when to build a sales team (and when not to), and how internal culture and global team alignment have driven Belkins’ success. If you’re growing a team, building a company with a co-founder, or scaling outbound sales, this one’s packed with battle-tested lessons you won’t want to miss. false full 268     a1c191c0-c8f8-46de-9a60-bf5a775ce765 Psychology of Design with Yonathan Persovski Three Things You’ll Learn:

    Why even small logo changes at major brands take millions of dollars and months of strategy—and why most changes are more psychological than visual.

    The line between trend awareness and originality—and why looking inward first is the most powerful design move.

    How brand loyalty is built through design—and how logos can become personal extensions of identity, fashion, and even status.

     

    ]]>     Tue, 26 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/yonathan-persovski-PMY7sNZD Three Things You’ll Learn:

    Why even small logo changes at major brands take millions of dollars and months of strategy—and why most changes are more psychological than visual.

    The line between trend awareness and originality—and why looking inward first is the most powerful design move.

    How brand loyalty is built through design—and how logos can become personal extensions of identity, fashion, and even status.

     

    ]]>     Psychology of Design with Yonathan Persovski Penji 00:45:08 In this design-forward episode of the Fully Managed Podcast, Shannon sits down with creative director and experiential designer Yonathan Persovski for a candid conversation on logos, branding trends, and the emotional power of good design. The episode kicks off with a fun game of Old or Gold, where they evaluate famous logos like JCPenney, CNN, and Zillow to decide whether they’re timeless or tired. But this episode goes far beyond aesthetics. Jonathan shares his thoughts on how design reflects identity, why big brands often resist change, and the psychological dance between personal style and trend-chasing. Whether you’re a designer, marketer, or just someone curious about why logos matter, this episode offers a refreshing and thought-provoking look at how we engage with brands every day. In this design-forward episode of the Fully Managed Podcast, Shannon sits down with creative director and experiential designer Yonathan Persovski for a candid conversation on logos, branding trends, and the emotional power of good design. The episode kicks off with a fun game of Old or Gold, where they evaluate famous logos like JCPenney, CNN, and Zillow to decide whether they’re timeless or tired. But this episode goes far beyond aesthetics. Jonathan shares his thoughts on how design reflects identity, why big brands often resist change, and the psychological dance between personal style and trend-chasing. Whether you’re a designer, marketer, or just someone curious about why logos matter, this episode offers a refreshing and thought-provoking look at how we engage with brands every day. false full 267     02aecc56-4a34-4e2f-8a3f-f0468ff921b7 Candles, Culture & Creating a Team That Lasts with Anna-Vija McClain Three Things You’ll Learn:

    How to build a people-first culture by centering core values like happiness, transparency, and growth—even if it means slower revenue growth.

    Why every employee will eventually leave—and how accepting this truth can help you lead with more clarity, compassion, and systems that scale.

    How to foster psychological safety in the workplace so team members feel empowered to grow, leave, or fail—without fear of retaliation.

     

    ]]>     Mon, 25 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/anna-vija-mcclain-xEBS_ggi Three Things You’ll Learn:

    How to build a people-first culture by centering core values like happiness, transparency, and growth—even if it means slower revenue growth.

    Why every employee will eventually leave—and how accepting this truth can help you lead with more clarity, compassion, and systems that scale.

    How to foster psychological safety in the workplace so team members feel empowered to grow, leave, or fail—without fear of retaliation.

     

    ]]>     Candles, Culture & Creating a Team That Lasts with Anna-Vija McClain Penji 00:38:06 In this episode of the Fully Managed Podcast, we play a marketing improv game called Market Me This, where guest Anna-Vija McClain is tasked with building a go-to-market strategy for an imaginary product: a “deadline candle” that burns for a specific time to help users manage productivity. What begins as a light-hearted challenge quickly turns into a deep, vulnerable, and inspiring conversation about leadership, mental health in the workplace, and building a culture of honesty and longevity inside creative agencies. Anna-Vija McClain, founder of Piccolo Marketing, shares how her commitment to happiness, teaching, and grace as core values transformed her agency into a place where people actually want to work—and stay. She opens up about painful lessons, including letting go of her right hand after five years, and the vital mindset shift every founder must make to survive long-term in business. In this episode of the Fully Managed Podcast, we play a marketing improv game called Market Me This, where guest Anna-Vija McClain is tasked with building a go-to-market strategy for an imaginary product: a “deadline candle” that burns for a specific time to help users manage productivity. What begins as a light-hearted challenge quickly turns into a deep, vulnerable, and inspiring conversation about leadership, mental health in the workplace, and building a culture of honesty and longevity inside creative agencies. Anna-Vija McClain, founder of Piccolo Marketing, shares how her commitment to happiness, teaching, and grace as core values transformed her agency into a place where people actually want to work—and stay. She opens up about painful lessons, including letting go of her right hand after five years, and the vital mindset shift every founder must make to survive long-term in business. false full 266     352581b5-9247-4f6b-9f8f-34e8c8ea9bc8 Visa, Hot Dogs, and Holograms: The Business of Sponsorship with Robert Prazmark Three Things You’ll Learn:

    How Visa overtook American Express with a single campaign—and why emotional truth in branding is more powerful than a bigger budget.

    Why top-down support is critical for any successful sponsorship (and how failing to secure it can kill a campaign before it begins).

    How AI will transform education and brand engagement, including Rob’s current work on real-time, conversational historical figures like Benjamin Franklin.

     

    ]]>     Mon, 25 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/robert-prazmark-rNqUvCAJ Three Things You’ll Learn:

    How Visa overtook American Express with a single campaign—and why emotional truth in branding is more powerful than a bigger budget.

    Why top-down support is critical for any successful sponsorship (and how failing to secure it can kill a campaign before it begins).

    How AI will transform education and brand engagement, including Rob’s current work on real-time, conversational historical figures like Benjamin Franklin.

     

    ]]>     Visa, Hot Dogs, and Holograms: The Business of Sponsorship with Robert Prazmark Penji 00:45:56 In this high-energy episode of the Fully Managed Podcast, host Shannon sits down with legendary sponsorship executive Rob Prazmark, the man behind some of the biggest Olympic and global sponsorship deals in history. From Visa’s iconic takedown of American Express to pitching Elvis holograms in the metaverse, Rob shares insider stories, smart strategies, and a few personal regrets from his extraordinary career. The episode kicks off with a hilarious game of Sponsor It or Skip It, then dives deep into the emotional side of branding, what makes a great campaign stick, and how AI is reshaping education and marketing. In this high-energy episode of the Fully Managed Podcast, host Shannon sits down with legendary sponsorship executive Rob Prazmark, the man behind some of the biggest Olympic and global sponsorship deals in history. From Visa’s iconic takedown of American Express to pitching Elvis holograms in the metaverse, Rob shares insider stories, smart strategies, and a few personal regrets from his extraordinary career. The episode kicks off with a hilarious game of Sponsor It or Skip It, then dives deep into the emotional side of branding, what makes a great campaign stick, and how AI is reshaping education and marketing. false full 265     05f9a4a3-2e61-4b67-a59c-a3958db51afb Growing Through Chaos with Amanda Patterson, Founder of Rocket Fuel Labs You’ll learn:

    The three key marketing lessons Amanda learned from helping MindBody grow from $30M to $250M, including the role of customer insight, the power of human-first messaging (even in B2B), and why marketing success is built on small wins—not silver bullets.

    How to market during an economic downturn, from focusing on bottom-of-funnel tactics to making strategic outsourcing decisions when budgets are tight.

    Why creativity is making a comeback, and how modern brands must shift from lazy, interruptive ads to meaningful, psychologically-driven content that connects.

    Plus, Amanda plays “Market Me This” and pitches an actual campaign for… mood-based coffee stirrers. (Yes, it’s as fun as it sounds.)

     

    ]]>     Sun, 24 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/amanda-patterson-OwKUpsXS You’ll learn:

    The three key marketing lessons Amanda learned from helping MindBody grow from $30M to $250M, including the role of customer insight, the power of human-first messaging (even in B2B), and why marketing success is built on small wins—not silver bullets.

    How to market during an economic downturn, from focusing on bottom-of-funnel tactics to making strategic outsourcing decisions when budgets are tight.

    Why creativity is making a comeback, and how modern brands must shift from lazy, interruptive ads to meaningful, psychologically-driven content that connects.

    Plus, Amanda plays “Market Me This” and pitches an actual campaign for… mood-based coffee stirrers. (Yes, it’s as fun as it sounds.)

     

    ]]>     Growing Through Chaos with Amanda Patterson, Founder of Rocket Fuel Labs Penji 00:34:40 In this episode of the Fully Managed Podcast, we’re joined by Amanda Patterson, founder of Rocket Fuel Labs and former Head of Marketing at MindBody, to talk about building brands with strategy, soul, and resilience—especially during times of uncertainty. In this episode of the Fully Managed Podcast, we’re joined by Amanda Patterson, founder of Rocket Fuel Labs and former Head of Marketing at MindBody, to talk about building brands with strategy, soul, and resilience—especially during times of uncertainty. false full 264     5163d079-4b74-4b46-b989-017476d5a13d Stop Marketing, Start Meaning with Geoff Desreumaux You’ll learn:

    Why chasing trends can backfire—and how to spot the difference between being a trendsetter and falling into a marketing trap.

    What it actually means to be audience-first—and how identifying and embedding into existing communities can unlock authentic growth.

    How taste and influence intersect, and why micro-influencers often deliver more value than high-follower creators in today’s noisy landscape.

    From music-driven pasta playlists to navigating fast-moving F1 marketing trends, Jeff shares sharp, insightful strategies for staying agile as a small team, building with integrity, and leading with meaning—not manipulation.

     

    ]]>     Sat, 23 Aug 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/geoff-desreumaux-CfXIGD9y You’ll learn:

    Why chasing trends can backfire—and how to spot the difference between being a trendsetter and falling into a marketing trap.

    What it actually means to be audience-first—and how identifying and embedding into existing communities can unlock authentic growth.

    How taste and influence intersect, and why micro-influencers often deliver more value than high-follower creators in today’s noisy landscape.

    From music-driven pasta playlists to navigating fast-moving F1 marketing trends, Jeff shares sharp, insightful strategies for staying agile as a small team, building with integrity, and leading with meaning—not manipulation.

     

    ]]>     Stop Marketing, Start Meaning with Geoff Desreumaux Penji 00:36:48 In this episode of the Fully Managed Podcast, we sit down with Geoff Desreumaux, founder and strategist behind the “Stop Marketing, Start Meaning” philosophy, to explore how modern brands can go beyond vanity metrics and spark real, lasting conversations with their audiences. In this episode of the Fully Managed Podcast, we sit down with Geoff Desreumaux, founder and strategist behind the “Stop Marketing, Start Meaning” philosophy, to explore how modern brands can go beyond vanity metrics and spark real, lasting conversations with their audiences. false full 263     aa8a4600-6f4f-4dff-b7b1-ba580aa5f577 Building Legacy Brands & Community Trust with Christopher Savage You’ll learn:

    How legacy brands can remain relevant by embracing authenticity, social proof, and community trust—especially in a digital-first world.

    What AI tools are actually worth your time, and how to avoid tech overload by integrating smart, efficient systems into your marketing stack.

    Why community engagement matters, and how Christopher’s roles across local boards, schools, and nonprofits have shaped his leadership and business philosophy.

    From a fun reimagining of RadioShack to real-life examples of risk-taking campaigns like Liquid Death and Duolingo, this conversation dives deep into what it takes to stand out and stand the test of time—in both business and community.

     

    ]]>     Sat, 23 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/chris-savage-yerfp5Mb You’ll learn:

    How legacy brands can remain relevant by embracing authenticity, social proof, and community trust—especially in a digital-first world.

    What AI tools are actually worth your time, and how to avoid tech overload by integrating smart, efficient systems into your marketing stack.

    Why community engagement matters, and how Christopher’s roles across local boards, schools, and nonprofits have shaped his leadership and business philosophy.

    From a fun reimagining of RadioShack to real-life examples of risk-taking campaigns like Liquid Death and Duolingo, this conversation dives deep into what it takes to stand out and stand the test of time—in both business and community.

     

    ]]>     Building Legacy Brands & Community Trust with Christopher Savage Penji 00:39:59 In this episode of the Fully Managed Podcast, we sit down with Christopher Savage, Founder of Savage Mobile Marketing, to explore the powerful intersection of community involvement, legacy brand-building, and AI-powered marketing. In this episode of the Fully Managed Podcast, we sit down with Christopher Savage, Founder of Savage Mobile Marketing, to explore the powerful intersection of community involvement, legacy brand-building, and AI-powered marketing. false full 262     98434af2-fd69-4351-81ba-4d1bcc76dacc Keeping Content Simple, Personal, and Profitable with Joe Amato We cover:

    The fall of traditional ad formats and how they failed to evolve

    What makes content go viral (and why that’s rarely the goal)

    How to walk the line between controversy and clarity

    What most agencies get wrong when communicating with clients

    Why every brand needs a face (or several) to stand out

    What happens when you try to expand your niche too fast

    The art of “telling it like you’re five” to win more business

    This is a must-listen for marketers, agency owners, and creators who want to stop chasing trends and start building content that actually moves the needle.

     

    ]]>     Fri, 22 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/joe-amato-7Dzai_lM We cover:

    The fall of traditional ad formats and how they failed to evolve

    What makes content go viral (and why that’s rarely the goal)

    How to walk the line between controversy and clarity

    What most agencies get wrong when communicating with clients

    Why every brand needs a face (or several) to stand out

    What happens when you try to expand your niche too fast

    The art of “telling it like you’re five” to win more business

    This is a must-listen for marketers, agency owners, and creators who want to stop chasing trends and start building content that actually moves the needle.

     

    ]]>     Keeping Content Simple, Personal, and Profitable with Joe Amato Penji 00:40:15 In this episode of Fully Managed, we sat down with Joe Amato to talk about what it really takes to create content that connects, converts, and stays relevant long after the trends fade. Joe brings his years of experience in traditional and digital media to unpack why simplicity in messaging matters, why so many agencies miss the mark on transparency, and how creating human-centered, evergreen content leads to long-term loyalty (and real sales). He also shares a brutally honest take on virality, niching down, and why not every idea is worth chasing—no matter how excited the client may be. In this episode of Fully Managed, we sat down with Joe Amato to talk about what it really takes to create content that connects, converts, and stays relevant long after the trends fade. Joe brings his years of experience in traditional and digital media to unpack why simplicity in messaging matters, why so many agencies miss the mark on transparency, and how creating human-centered, evergreen content leads to long-term loyalty (and real sales). He also shares a brutally honest take on virality, niching down, and why not every idea is worth chasing—no matter how excited the client may be. false full 261     023f6688-d62b-43b7-8f63-20aa398d5aff How Chris Joyce Built 24 Companies Without Chasing Money Three Things You’ll Learn:

    Why taking bad clients (or bad investors) can cost you more than they pay.

    How knowing your value and saying no can actually speed up your growth.

    Why relationships—not revenue—are the real currency of early startups.

     

    ]]>     Fri, 22 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/chris-joyce-CUZwrj4h Three Things You’ll Learn:

    Why taking bad clients (or bad investors) can cost you more than they pay.

    How knowing your value and saying no can actually speed up your growth.

    Why relationships—not revenue—are the real currency of early startups.

     

    ]]>     How Chris Joyce Built 24 Companies Without Chasing Money Penji 00:33:46 In this episode of Fully Managed, Shannon sits down with Chris Joyce, founder and CEO of Gusher, a platform that helps startups launch without outside capital. Together, they dive into the raw, real truths of startup life—no sugarcoating. From selling sunflower seeds at age six to building over two dozen companies, Chris shares what he’s learned about rejection, unreasonable investors, and the dangerous myth of scaling at all costs. The episode kicks off with Pitch It or Ditch It, a rapid-fire game of absurd startup ideas—from heartbreak-fueled productivity apps to brand roasts and founder-themed dating apps. But what follows is a deeply honest conversation about founder psychology, setting standards, and trusting the long game. Chris also shares his “deal rules”—hard-earned philosophies like “good deal first, money second” and “I am enough”—that challenge traditional startup thinking and advocate for building companies based on value, not vanity. In this episode of Fully Managed, Shannon sits down with Chris Joyce, founder and CEO of Gusher, a platform that helps startups launch without outside capital. Together, they dive into the raw, real truths of startup life—no sugarcoating. From selling sunflower seeds at age six to building over two dozen companies, Chris shares what he’s learned about rejection, unreasonable investors, and the dangerous myth of scaling at all costs. The episode kicks off with Pitch It or Ditch It, a rapid-fire game of absurd startup ideas—from heartbreak-fueled productivity apps to brand roasts and founder-themed dating apps. But what follows is a deeply honest conversation about founder psychology, setting standards, and trusting the long game. Chris also shares his “deal rules”—hard-earned philosophies like “good deal first, money second” and “I am enough”—that challenge traditional startup thinking and advocate for building companies based on value, not vanity. false full 260     50ea4b10-45e7-4d1a-8f3a-dad0aaedc2aa Why Every Marketing Plan Needs a Customer Journey with Sara Nay Three Things You’ll Learn:

    Why you should stop chasing leads and start nurturing the ones you already have.

    How to use AI without losing the human touch—and what tools to start with.

    What the “hourglass customer journey” is and how to use it to boost referrals and repeat business.

     

    ]]>     Thu, 21 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/sara-nay-idG6ejNH Three Things You’ll Learn:

    Why you should stop chasing leads and start nurturing the ones you already have.

    How to use AI without losing the human touch—and what tools to start with.

    What the “hourglass customer journey” is and how to use it to boost referrals and repeat business.

     

    ]]>     Why Every Marketing Plan Needs a Customer Journey with Sara Nay Penji 00:33:38 In this episode of Fully Managed, Shannon sits down with Sarah Nay—marketing strategist, AI advocate, and founder of Duck Tape Marketing—to talk about how small businesses can market smarter by leading with strategy, not just execution. From turning obscure products (like glow-in-the-dark bed sheets) into compelling campaigns to walking through her hourglass framework of “Know, Like, Trust, Try, Buy, Repeat, Refer,” Sarah shares how she builds long-term marketing success without wasting a single dollar. You’ll also hear how AI tools like ChatGPT are changing the role of marketers, why human insight is still the most powerful driver of good messaging, and how to audit your time to focus only on what’s increasing in value. Plus, don’t miss the Market Me This game at the start—because yes, there is a real market for glow-in-the-dark sheets. In this episode of Fully Managed, Shannon sits down with Sarah Nay—marketing strategist, AI advocate, and founder of Duck Tape Marketing—to talk about how small businesses can market smarter by leading with strategy, not just execution. From turning obscure products (like glow-in-the-dark bed sheets) into compelling campaigns to walking through her hourglass framework of “Know, Like, Trust, Try, Buy, Repeat, Refer,” Sarah shares how she builds long-term marketing success without wasting a single dollar. You’ll also hear how AI tools like ChatGPT are changing the role of marketers, why human insight is still the most powerful driver of good messaging, and how to audit your time to focus only on what’s increasing in value. Plus, don’t miss the Market Me This game at the start—because yes, there is a real market for glow-in-the-dark sheets. false full 259     f3ee8edf-1249-4f94-aab3-5376a5faeada How AI Can Personalize Communication at Scale with Dan Baird of Wrench AI Three Things You’ll Learn:

    How small language cues (like punctuation!) reveal big insights about your audience.

    Why personalized messaging doesn’t just boost conversions—it saves time and builds real trust.

    How AI can help even the most introverted inventors pitch like pros.

     

    ]]>     Wed, 20 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/dan-baird-Afvj1RjL Three Things You’ll Learn:

    How small language cues (like punctuation!) reveal big insights about your audience.

    Why personalized messaging doesn’t just boost conversions—it saves time and builds real trust.

    How AI can help even the most introverted inventors pitch like pros.

     

    ]]>     How AI Can Personalize Communication at Scale with Dan Baird of Wrench AI Penji 00:33:54 In this episode of Fully Managed, host Daniella sits down with Dan Baird, founder of Wrench AI, to talk about how artificial intelligence can actually make our human communication more human. From segmenting audiences based on exclamation points to reducing time wasted on the wrong sales leads, Dan shares how Wrench helps companies tailor their messages using behavioral insights and AI-powered recommendations. You’ll also hear why the best salespeople ask more questions, how calling someone an “astronaut” can derail a billion-dollar PR campaign, and what Dan means when he says his goal is to help inventors “without a Steve Jobs” change the world. Plus, don’t miss the lightning round game of Startup or Sci-Fi Plot to kick things off—yes, AI emotional support bots are real. In this episode of Fully Managed, host Daniella sits down with Dan Baird, founder of Wrench AI, to talk about how artificial intelligence can actually make our human communication more human. From segmenting audiences based on exclamation points to reducing time wasted on the wrong sales leads, Dan shares how Wrench helps companies tailor their messages using behavioral insights and AI-powered recommendations. You’ll also hear why the best salespeople ask more questions, how calling someone an “astronaut” can derail a billion-dollar PR campaign, and what Dan means when he says his goal is to help inventors “without a Steve Jobs” change the world. Plus, don’t miss the lightning round game of Startup or Sci-Fi Plot to kick things off—yes, AI emotional support bots are real. false full 258     96666e24-c4aa-40a6-ac01-2bc5951b56f0 Why Every Business Owner Should Write a Book with Michael DeLon Three Things You’ll Learn:

    Why your personal story matters more than your credentials when it comes to earning trust.

    How to write a book without actually “writing” anything—using the Speak-to-Write™ method.

    Why your book can be the cornerstone of a high-converting marketing strategy.

     

    ]]>     Wed, 20 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/michael-de-lon-_SIpg_V4 Three Things You’ll Learn:

    Why your personal story matters more than your credentials when it comes to earning trust.

    How to write a book without actually “writing” anything—using the Speak-to-Write™ method.

    Why your book can be the cornerstone of a high-converting marketing strategy.

     

    ]]>     Why Every Business Owner Should Write a Book with Michael DeLon Penji 00:35:41 In this episode of Fully Managed, host Shannon sits down with Michael DeLon—bestselling author, storyteller, and founder of Paperback Expert—to talk about how writing a book can radically change the trajectory of your business and your credibility. From ministry to marketing, Michael shares his journey from helping families build stronger marriages to helping entrepreneurs position themselves as trusted experts—without writing a single word. You’ll hear how a tragic phone call inspired one of his most personal books, why vulnerability builds trust faster than credentials, and how business owners can turn their personal stories into powerful marketing assets. Plus, Michael reveals how Paperback Expert helps entrepreneurs publish their books in just a few hours of their time, and why every book should start with a conversation, not a blank page. In this episode of Fully Managed, host Shannon sits down with Michael DeLon—bestselling author, storyteller, and founder of Paperback Expert—to talk about how writing a book can radically change the trajectory of your business and your credibility. From ministry to marketing, Michael shares his journey from helping families build stronger marriages to helping entrepreneurs position themselves as trusted experts—without writing a single word. You’ll hear how a tragic phone call inspired one of his most personal books, why vulnerability builds trust faster than credentials, and how business owners can turn their personal stories into powerful marketing assets. Plus, Michael reveals how Paperback Expert helps entrepreneurs publish their books in just a few hours of their time, and why every book should start with a conversation, not a blank page. false full 257     01595d0e-9d36-4e7a-a1c3-0dd3d0c9ab7f Just Try It — Marketing, Media, and Philly with Dan Whitzer Three Things You’ll Learn:

    Why trying something new—even when you’re afraid—is the only way to grow as a marketer (and human).

    How spontaneous creativity can lead to business success, especially when it comes from community.

    What makes Philly a hidden hub for innovation, culture, and real connection.

     

     

    ]]>     Tue, 19 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/dan-whitzer-2fRsPLBv Three Things You’ll Learn:

    Why trying something new—even when you’re afraid—is the only way to grow as a marketer (and human).

    How spontaneous creativity can lead to business success, especially when it comes from community.

    What makes Philly a hidden hub for innovation, culture, and real connection.

     

     

    ]]>     Just Try It — Marketing, Media, and Philly with Dan Whitzer Penji 00:35:55 In this episode of Fully Managed, host Daniella sits down with Dan Whitzer—creative director, marketer, storyteller, and founder of Posey Productions—for a conversation that blends love for Philly, the joy of experimentation, and the power of just getting started. From directing campaigns for major brands like Cintas to filming hype videos for youth soccer, Dan shares how his spontaneous spirit and deep community roots have shaped his career. You’ll also hear about his bittersweet journey with the BPHL Innovation Fest, how he fell into photography by accident, and why failure is the best creative teacher. Plus, don’t miss the rapid-fire Philly lightning round (spoiler: Tony Luke’s wins), and a heartfelt discussion on what makes this city—and its people—so unique. In this episode of Fully Managed, host Daniella sits down with Dan Whitzer—creative director, marketer, storyteller, and founder of Posey Productions—for a conversation that blends love for Philly, the joy of experimentation, and the power of just getting started. From directing campaigns for major brands like Cintas to filming hype videos for youth soccer, Dan shares how his spontaneous spirit and deep community roots have shaped his career. You’ll also hear about his bittersweet journey with the BPHL Innovation Fest, how he fell into photography by accident, and why failure is the best creative teacher. Plus, don’t miss the rapid-fire Philly lightning round (spoiler: Tony Luke’s wins), and a heartfelt discussion on what makes this city—and its people—so unique. false full 256     d1bde44b-4564-4c4f-ace1-17e29f9313f3 Building Trust Through Design with James Weiss of Big Drop Three Things You’ll Learn:

    How to balance creativity with usability in web design (and when to just say no to novelty).

    Why AI can’t replace human strategy—but it can enhance performance when used right.

    What small businesses get wrong about social media, and how B2B brands can actually go viral.

     

    ]]>     Mon, 18 Aug 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/james-weiss-Da5zdS9g Three Things You’ll Learn:

    How to balance creativity with usability in web design (and when to just say no to novelty).

    Why AI can’t replace human strategy—but it can enhance performance when used right.

    What small businesses get wrong about social media, and how B2B brands can actually go viral.

     

    ]]>     Building Trust Through Design with James Weiss of Big Drop Penji 00:40:32 In this episode of Fully Managed, Daniella sits down with James Weiss, Managing Director at Big Drop, to play a rapid-fire game of Design Win or Disaster, unpack what makes websites actually convert, and dive deep into how AI, social content, and UX are changing the digital landscape for agencies and brands alike. From his thoughts on animated psychic pets to the importance of trust over tech trends, James shares what brands are getting right—and wrong—when it comes to modern web design and marketing strategy. In this episode of Fully Managed, Daniella sits down with James Weiss, Managing Director at Big Drop, to play a rapid-fire game of Design Win or Disaster, unpack what makes websites actually convert, and dive deep into how AI, social content, and UX are changing the digital landscape for agencies and brands alike. From his thoughts on animated psychic pets to the importance of trust over tech trends, James shares what brands are getting right—and wrong—when it comes to modern web design and marketing strategy. false full 255     0dba8999-56c1-4186-963c-abf77e43fec0 Marketing Is Messy: Why Trust Beats Perfection with Chad de Lisle Three Things You’ll Learn:

    Why marketing failures often teach you more than wins—and how to bounce back with integrity.

    How to build trust with clients through transparency, especially when things go wrong.

    What makes agencies a powerful resource for small businesses—and why the traditional agency model is evolving.

     

     

    ]]>     Mon, 18 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/chad-de-lisle-AfOOJQZF Three Things You’ll Learn:

    Why marketing failures often teach you more than wins—and how to bounce back with integrity.

    How to build trust with clients through transparency, especially when things go wrong.

    What makes agencies a powerful resource for small businesses—and why the traditional agency model is evolving.

     

     

    ]]>     Marketing Is Messy: Why Trust Beats Perfection with Chad de Lisle Penji 00:42:41 In this episode of Fully Managed, Shannon sits down with Chad, Head of Marketing at Disruptive Advertising, to explore the real stories behind agency life, leadership, and learning through failure. From a spontaneous game about selling see-through toasters to hard-earned wisdom after nearly two decades in the marketing trenches, Chad shares how his unconventional journey from English major to marketing executive shaped the way he builds trust with clients and leads high-performing teams. Whether you’re an agency owner, a marketing lead, or someone just trying to navigate the chaos of client work, this episode offers a raw and insightful take on the highs and lows of the agency world—and why humility, honesty, and humor may be your best strategy. In this episode of Fully Managed, Shannon sits down with Chad, Head of Marketing at Disruptive Advertising, to explore the real stories behind agency life, leadership, and learning through failure. From a spontaneous game about selling see-through toasters to hard-earned wisdom after nearly two decades in the marketing trenches, Chad shares how his unconventional journey from English major to marketing executive shaped the way he builds trust with clients and leads high-performing teams. Whether you’re an agency owner, a marketing lead, or someone just trying to navigate the chaos of client work, this episode offers a raw and insightful take on the highs and lows of the agency world—and why humility, honesty, and humor may be your best strategy. false full 254     86321c72-bd5a-413b-b111-7d5cf9d7b2b1 Search Everywhere: Kindness, Culture & SEO with Eric Ritter Three Valuable Lessons from the Episode:

    Kindness scales better than cold efficiency.

    Eric built his agency on a kindness clause—literally. From clients to employees, everyone is expected to lead with respect and transparency. It’s not just feel-good; it’s good business.

    AI is a tool, not a replacement.

    Content, SEO, and even call analysis are evolving—but the human spark is still essential. Digital Neighbor uses AI for speed and support, but always with a human editor at the end.

    Search is no longer just Google.

    From TikTok to ChatGPT, the way people discover brands is shifting fast. The key? Understand search intent and optimize for where people actually are—not just where they used to be.

    Listen now to learn how Eric’s agency stands out by blending strategy with soul—and why nut butter and wine might be the real secret ingredients.

     

    ]]>     Sun, 17 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/eric-ritter-_9u4Vj66 Three Valuable Lessons from the Episode:

    Kindness scales better than cold efficiency.

    Eric built his agency on a kindness clause—literally. From clients to employees, everyone is expected to lead with respect and transparency. It’s not just feel-good; it’s good business.

    AI is a tool, not a replacement.

    Content, SEO, and even call analysis are evolving—but the human spark is still essential. Digital Neighbor uses AI for speed and support, but always with a human editor at the end.

    Search is no longer just Google.

    From TikTok to ChatGPT, the way people discover brands is shifting fast. The key? Understand search intent and optimize for where people actually are—not just where they used to be.

    Listen now to learn how Eric’s agency stands out by blending strategy with soul—and why nut butter and wine might be the real secret ingredients.

     

    ]]>     Search Everywhere: Kindness, Culture & SEO with Eric Ritter Penji 00:30:54 In this episode of Fully Managed, host Daniella sits down with Eric Ritter, founder and CEO of Digital Neighbor—a marketing agency built on kindness, trust, and neighborly service. From growing up in Germany with Fred Rogers as a role model to becoming known as the “SEO Sommelier,” Eric’s story is anything but ordinary. They explore how to run a people-first agency in a world increasingly dominated by automation, what AI can’t do, and why empathy might just be the greatest marketing strategy of all. Plus, Eric shares his thoughts on the future of search—from TikTok to ChatGPT—and why the next wave of SEO is about understanding where your customers are searching, not just what they’re typing. In this episode of Fully Managed, host Daniella sits down with Eric Ritter, founder and CEO of Digital Neighbor—a marketing agency built on kindness, trust, and neighborly service. From growing up in Germany with Fred Rogers as a role model to becoming known as the “SEO Sommelier,” Eric’s story is anything but ordinary. They explore how to run a people-first agency in a world increasingly dominated by automation, what AI can’t do, and why empathy might just be the greatest marketing strategy of all. Plus, Eric shares his thoughts on the future of search—from TikTok to ChatGPT—and why the next wave of SEO is about understanding where your customers are searching, not just what they’re typing. false full 253     a2921e73-f7c5-4d21-a27b-65bd3e2dfa8b Branding That Sticks: Clarity, Voice, and Confidence with Douglas Spencer Three Valuable Lessons from the Episode:

    Tone of voice is branding’s secret weapon.

    Visual identity is just the beginning. The way you sound — emotionally, culturally, and stylistically — is what helps your message land with the right people.

    Authenticity attracts alignment.

    When you’re clear and honest about what you stand for, you naturally attract clients, partners, and supporters who fit. And you repel the ones who don’t — which is a good thing.

    Don’t chase perfect — chase data and direction.

    Too many brands pivot based on assumptions. Douglas emphasizes the value of research, structured messaging frameworks, and taking the time to ask, not assume.

    Listen now to hear why branding isn’t about being the loudest in the room — it’s about being the most in tune with who you are, and how that shows up in everything you do.

     

    ]]>     Sun, 17 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/douglas-spencer-13ArefS0 Three Valuable Lessons from the Episode:

    Tone of voice is branding’s secret weapon.

    Visual identity is just the beginning. The way you sound — emotionally, culturally, and stylistically — is what helps your message land with the right people.

    Authenticity attracts alignment.

    When you’re clear and honest about what you stand for, you naturally attract clients, partners, and supporters who fit. And you repel the ones who don’t — which is a good thing.

    Don’t chase perfect — chase data and direction.

    Too many brands pivot based on assumptions. Douglas emphasizes the value of research, structured messaging frameworks, and taking the time to ask, not assume.

    Listen now to hear why branding isn’t about being the loudest in the room — it’s about being the most in tune with who you are, and how that shows up in everything you do.

     

    ]]>     Branding That Sticks: Clarity, Voice, and Confidence with Douglas Spencer Penji 00:31:59 In this thoughtful episode of Fully Managed, host Shannon sits down with Douglas Spencer, founder of Spencer Brenneman, to talk all things branding — not just logos and color palettes, but the strategy behind communicating your value with clarity, confidence, and authenticity. Douglas shares how his experience as Global Head of Brand at Thomson Reuters led him to build a boutique brand strategy firm that helps nonprofits and small businesses align their messaging with who they really are today — not who they used to be or who they think they should be. The conversation explores everything from tone of voice to the hidden pitfalls of assuming you know your audience, and even how a glass of orange juice once became a client’s logo. In this thoughtful episode of Fully Managed, host Shannon sits down with Douglas Spencer, founder of Spencer Brenneman, to talk all things branding — not just logos and color palettes, but the strategy behind communicating your value with clarity, confidence, and authenticity. Douglas shares how his experience as Global Head of Brand at Thomson Reuters led him to build a boutique brand strategy firm that helps nonprofits and small businesses align their messaging with who they really are today — not who they used to be or who they think they should be. The conversation explores everything from tone of voice to the hidden pitfalls of assuming you know your audience, and even how a glass of orange juice once became a client’s logo. false full 252     a791d813-a352-477d-8524-2785fff1de5b Freedom, Trust, and the Anti-Agency Life with Jason Yormark Three Valuable Lessons from the Episode:

    Structure kills creativity (sometimes).

    Jason’s agency doesn’t track hours, doesn’t micromanage, and doesn’t care when or where you work—as long as the job gets done and clients are happy. His belief? Trust is the most efficient metric.

    Social media is a mindset, not a checklist.

    Many businesses treat content like a to-do list. But unless your story is interesting, your point of view is sharp, and your presence is consistent, you’re just adding to the noise.

    Hire people with untrainable traits.

    Skills can be taught. Passion, emotional intelligence, and drive can’t. Jason only hires people who bring heart and hustle—and it’s why his team has stayed loyal for over five years.

    Listen now to learn how Jason built a thriving agency by rejecting convention, embracing what matters, and proving that flexibility isn’t a perk—it’s the whole point.

     

    ]]>     Sat, 16 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/jason-yormark-d9Hts_7H Three Valuable Lessons from the Episode:

    Structure kills creativity (sometimes).

    Jason’s agency doesn’t track hours, doesn’t micromanage, and doesn’t care when or where you work—as long as the job gets done and clients are happy. His belief? Trust is the most efficient metric.

    Social media is a mindset, not a checklist.

    Many businesses treat content like a to-do list. But unless your story is interesting, your point of view is sharp, and your presence is consistent, you’re just adding to the noise.

    Hire people with untrainable traits.

    Skills can be taught. Passion, emotional intelligence, and drive can’t. Jason only hires people who bring heart and hustle—and it’s why his team has stayed loyal for over five years.

    Listen now to learn how Jason built a thriving agency by rejecting convention, embracing what matters, and proving that flexibility isn’t a perk—it’s the whole point.

     

    ]]>     Freedom, Trust, and the Anti-Agency Life with Jason Yormark Penji 00:34:14 In this episode of Fully Managed, host Daniela chats with Jason Yormark, founder of Socialistics, a full-service social media agency that throws out the rulebook—and still wins. From his early career at Microsoft during Facebook’s public debut to building a seven-figure agency built on freedom and trust, Jason shares what it means to lead with intention, hire the right people, and ditch time-tracking forever. They talk about the real future of work, how to attract team members who thrive without micromanagement, and why great social media marketing is just storytelling done right. Before diving in, Jason also plays a quick game of This or That, where you’ll find out whether he prefers Nintendo or Atari (spoiler: nostalgia wins). In this episode of Fully Managed, host Daniela chats with Jason Yormark, founder of Socialistics, a full-service social media agency that throws out the rulebook—and still wins. From his early career at Microsoft during Facebook’s public debut to building a seven-figure agency built on freedom and trust, Jason shares what it means to lead with intention, hire the right people, and ditch time-tracking forever. They talk about the real future of work, how to attract team members who thrive without micromanagement, and why great social media marketing is just storytelling done right. Before diving in, Jason also plays a quick game of This or That, where you’ll find out whether he prefers Nintendo or Atari (spoiler: nostalgia wins). false full 251     278820c0-4d43-4a0d-8533-ec552a89a772 Get Visible, Get Chosen: Building an Agency with Intention with Jason Ciment Three Valuable Lessons from the Episode:

    Pick a niche — then build your circles.

    Focus on a specific audience and become a leader in that space. Once you’ve earned trust, expand your influence with intention instead of distraction.

    Interrupt with purpose.

    Jason compares great advertising to Angry Elmo — loud, hilarious, but relatable. If your ad stops someone in their tracks and makes them curious, you’ve won the game.

    Surround yourself with people who challenge you.

    Don’t hire yes-men. Build a team (and life) that inspires you to grow — morally, mentally, and professionally. If you’re the smartest one in the room, find a new room.

    Listen now to learn how Jason built an agency by combining data, storytelling, and the ability to actually make people care — all while reading two books a week and dodging bad tea in Hawaii.

     

    ]]>     Sat, 16 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/jason-ciment-lLklTsR3 Three Valuable Lessons from the Episode:

    Pick a niche — then build your circles.

    Focus on a specific audience and become a leader in that space. Once you’ve earned trust, expand your influence with intention instead of distraction.

    Interrupt with purpose.

    Jason compares great advertising to Angry Elmo — loud, hilarious, but relatable. If your ad stops someone in their tracks and makes them curious, you’ve won the game.

    Surround yourself with people who challenge you.

    Don’t hire yes-men. Build a team (and life) that inspires you to grow — morally, mentally, and professionally. If you’re the smartest one in the room, find a new room.

    Listen now to learn how Jason built an agency by combining data, storytelling, and the ability to actually make people care — all while reading two books a week and dodging bad tea in Hawaii.

     

    ]]>     Get Visible, Get Chosen: Building an Agency with Intention with Jason Ciment Penji 00:33:16 In this episode of Fully Managed, host Daniela sits down with Jason Cement, founder of Get Visible, to explore how agency owners can grow their businesses with purpose, clarity, and a sense of humor. Jason shares his origin story — from CPA to e-commerce entrepreneur to running a 20-person digital agency — and brings a refreshing perspective on how to blend AI, SEO, and creativity without losing your soul. They dive into personal branding, omni-channel visibility, and why “interruption marketing” only works when it respects the intelligence of your audience. In this episode of Fully Managed, host Daniela sits down with Jason Cement, founder of Get Visible, to explore how agency owners can grow their businesses with purpose, clarity, and a sense of humor. Jason shares his origin story — from CPA to e-commerce entrepreneur to running a 20-person digital agency — and brings a refreshing perspective on how to blend AI, SEO, and creativity without losing your soul. They dive into personal branding, omni-channel visibility, and why “interruption marketing” only works when it respects the intelligence of your audience. false full 250     79f81b58-d3b6-4a4f-8937-bdf86dda5dc2 Gamify Everything: Retention, Revenue, and Relevance with Angelo Ferro of Playably Three Valuable Lessons from the Episode:

    Friction isn’t always bad — it’s engagement.

    Instead of minimizing every second of user interaction, Playably leans into 15–20 seconds of gameplay to create memorable, rewarding experiences that boost email opt-ins and time on site.

    Games personalize the shopping experience.

    By customizing games to match brand personas — from swiping denim like Tinder for older shoppers to drag-and-drop safety kits for medical emergencies — Playably transforms product education into something fun, sticky, and story-driven.

    Every game tells a story (and collects smart data).

    Whether it’s teaching proper use of a tennis machine, justifying a premium first-aid kit, or sparking joy in fine china matching, Playably’s games aren’t gimmicks — they’re conversion tools that bridge emotion, behavior, and brand values.

    Listen now to learn how gamification goes far beyond “spin the wheel” — and how thoughtful, playful design can turn casual visitors into lifelong fans.

     

    ]]>     Fri, 15 Aug 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/angelo-ferro-XrF69SgZ Three Valuable Lessons from the Episode:

    Friction isn’t always bad — it’s engagement.

    Instead of minimizing every second of user interaction, Playably leans into 15–20 seconds of gameplay to create memorable, rewarding experiences that boost email opt-ins and time on site.

    Games personalize the shopping experience.

    By customizing games to match brand personas — from swiping denim like Tinder for older shoppers to drag-and-drop safety kits for medical emergencies — Playably transforms product education into something fun, sticky, and story-driven.

    Every game tells a story (and collects smart data).

    Whether it’s teaching proper use of a tennis machine, justifying a premium first-aid kit, or sparking joy in fine china matching, Playably’s games aren’t gimmicks — they’re conversion tools that bridge emotion, behavior, and brand values.

    Listen now to learn how gamification goes far beyond “spin the wheel” — and how thoughtful, playful design can turn casual visitors into lifelong fans.

     

    ]]>     Gamify Everything: Retention, Revenue, and Relevance with Angelo Ferro of Playably Penji 00:35:44 In this episode of Fully Managed, host Shannon sits down with Angelo Ferro, co-founder of Playably, to dive into the science, creativity, and data behind gamification — and why it might just be the secret weapon your brand needs. They kick off with a custom game called Famous or Infamous, evaluating some of the most iconic (and infamous) gamified marketing campaigns, including McDonald’s Monopoly. What follows is an insightful conversation about how the best brands are using games not just to entertain, but to educate, retain, and convert customers in a more meaningful and enjoyable way. In this episode of Fully Managed, host Shannon sits down with Angelo Ferro, co-founder of Playably, to dive into the science, creativity, and data behind gamification — and why it might just be the secret weapon your brand needs. They kick off with a custom game called Famous or Infamous, evaluating some of the most iconic (and infamous) gamified marketing campaigns, including McDonald’s Monopoly. What follows is an insightful conversation about how the best brands are using games not just to entertain, but to educate, retain, and convert customers in a more meaningful and enjoyable way. false full 249     e99ae026-afc1-44bc-bad5-f5faba11f023 Easy vs. Edgy with Michael Hamburger of EZ But this conversation quickly turns into a masterclass on integrity-driven growth, transparency, and sustainable marketing systems. Whether you’re running an agency, hiring one, or somewhere in between, this episode is a must-listen.

    Three Valuable Lessons from the Episode:

     

    Your results are your niche.

    Michael explains why you don’t need to hyper-specialize when your agency is truly performance-driven. By focusing on results and building systems that work across industries, EZ grew organically into legal and medical markets through word-of-mouth alone.

    Referrals beat reach.

    The best leads don’t come from cold outreach — they come from doing great work. Michael shares how client retention and reputation have become EZ’s greatest growth engines, with medical clients staying on for 36–48+ months.

    Plan before you push.

    Most agencies throw money at ads and hope something sticks. Michael breaks down how EZ starts with a comprehensive, paid marketing audit before ever launching a campaign — ensuring alignment, accountability, and clarity for every client.

    Listen now to hear why “just doing what you say you’re going to do” is still the most powerful strategy in the book — and how embracing AI and integrity can help agencies stand out in a noisy, impatient world.

     

    ]]>     Fri, 15 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/michael-hamburger-UzTyKLIB But this conversation quickly turns into a masterclass on integrity-driven growth, transparency, and sustainable marketing systems. Whether you’re running an agency, hiring one, or somewhere in between, this episode is a must-listen.

    Three Valuable Lessons from the Episode:

     

    Your results are your niche.

    Michael explains why you don’t need to hyper-specialize when your agency is truly performance-driven. By focusing on results and building systems that work across industries, EZ grew organically into legal and medical markets through word-of-mouth alone.

    Referrals beat reach.

    The best leads don’t come from cold outreach — they come from doing great work. Michael shares how client retention and reputation have become EZ’s greatest growth engines, with medical clients staying on for 36–48+ months.

    Plan before you push.

    Most agencies throw money at ads and hope something sticks. Michael breaks down how EZ starts with a comprehensive, paid marketing audit before ever launching a campaign — ensuring alignment, accountability, and clarity for every client.

    Listen now to hear why “just doing what you say you’re going to do” is still the most powerful strategy in the book — and how embracing AI and integrity can help agencies stand out in a noisy, impatient world.

     

    ]]>     Easy vs. Edgy with Michael Hamburger of EZ Penji 00:42:31 In this engaging and honest episode of Fully Managed, host Shannon sits down with Michael Hamburger, co-founder of EZ, to explore what really drives long-term success in the agency world. We kick things off with a fun game of Easy or Edgy, putting Michael’s years of experience to the test on strategies like meme marketing, cold DMs, Super Bowl ads, and more. In this engaging and honest episode of Fully Managed, host Shannon sits down with Michael Hamburger, co-founder of EZ, to explore what really drives long-term success in the agency world. We kick things off with a fun game of Easy or Edgy, putting Michael’s years of experience to the test on strategies like meme marketing, cold DMs, Super Bowl ads, and more. false full 248     c5820128-78e3-4a50-8a40-5fcf6c65d774 Starting Over, Scaling Strategically, and Owning the Role of CMO with Mallory Musante We also talk about content burnout, the truth behind social media algorithms, and how small businesses can still grow without chasing vanity metrics. 

    In this episode: 

    The unfiltered truth about small business failures and restarts 

    How to scale smarter: what to do (and not do) when you’re overwhelmed 

    Why she built Bridge Insights to fix a massive marketing gap 

    The difference between being a freelancer and a true CMO 

    What every founder should know about content strategy in 2025 

     

    This episode is packed with wisdom from someone who’s walked the walk—from painting heels in college to launching marketing dashboards powered by AI. 

     

     

    ]]>     Fri, 15 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/mallory-musante-AnjZGCQF We also talk about content burnout, the truth behind social media algorithms, and how small businesses can still grow without chasing vanity metrics. 

    In this episode: 

    The unfiltered truth about small business failures and restarts 

    How to scale smarter: what to do (and not do) when you’re overwhelmed 

    Why she built Bridge Insights to fix a massive marketing gap 

    The difference between being a freelancer and a true CMO 

    What every founder should know about content strategy in 2025 

     

    This episode is packed with wisdom from someone who’s walked the walk—from painting heels in college to launching marketing dashboards powered by AI. 

     

     

    ]]>     Starting Over, Scaling Strategically, and Owning the Role of CMO with Mallory Musante Penji 00:33:25 Mallory Musante has launched (and shut down) multiple businesses, started an agency, and now leads as a Fractional CMO helping brands connect their marketing to real ROI. In this candid episode, she opens up about the realities of entrepreneurship, how she self-taught her way through web design and brand strategy, and why business owners need to rethink social media—not just as a sales tool, but as a validation platform. Mallory Musante has launched (and shut down) multiple businesses, started an agency, and now leads as a Fractional CMO helping brands connect their marketing to real ROI. In this candid episode, she opens up about the realities of entrepreneurship, how she self-taught her way through web design and brand strategy, and why business owners need to rethink social media—not just as a sales tool, but as a validation platform. false full 247     90c0f2a4-1bdd-48f6-8d8b-61bfb67e2567 Client Retention, Agency Culture, and the Business of People with Jon Tsourakis John shares unfiltered insights from over 15 years in business — including lessons from failed ventures, controversial marketing takes, and how he gauges a company’s value based on its people.

    In this episode, we cover:

    Why long-term client success has nothing to do with performance metrics

    The real impact of AI on agencies (and how most aren’t prepared)

    Why culture, character, and cursing (yes, cursing) define business relationships

    And the wildest marketing failures we’ve ever heard (yes, that one about the airline…)

    This one’s full of sharp takes, business wisdom, and candid stories about agency life, leadership, and what it really means to manage people well.

     

    ]]>     Thu, 14 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/jon-tsourakis-GoLsyTsD John shares unfiltered insights from over 15 years in business — including lessons from failed ventures, controversial marketing takes, and how he gauges a company’s value based on its people.

    In this episode, we cover:

    Why long-term client success has nothing to do with performance metrics

    The real impact of AI on agencies (and how most aren’t prepared)

    Why culture, character, and cursing (yes, cursing) define business relationships

    And the wildest marketing failures we’ve ever heard (yes, that one about the airline…)

    This one’s full of sharp takes, business wisdom, and candid stories about agency life, leadership, and what it really means to manage people well.

     

    ]]>     Client Retention, Agency Culture, and the Business of People with Jon Tsourakis Penji 00:35:55 What do client relationships, team culture, AI, and smoking breaks have in common? Quite a lot, actually. In this episode of Fully Managed, Shannon sits down with Jon Tsourakis of Oyova to talk about everything from creating authentic agency-client relationships to firing clients who mistreat your team. What do client relationships, team culture, AI, and smoking breaks have in common? Quite a lot, actually. In this episode of Fully Managed, Shannon sits down with Jon Tsourakis of Oyova to talk about everything from creating authentic agency-client relationships to firing clients who mistreat your team. false full 246     56bc5542-155a-49c1-a904-9167298afc9a From Viral TikToks to Shark Tank & College Partnerships with Shirah Benarde We kicked things off with a rapid-fire Q&A to get to know the real Shira — you can catch that fun moment as a standalone reel on our socials.

    What You’ll Learn:

    - How Shira used TikTok to generate her first wave of sales

    - Why her customers come to her — not the other way around

    - How customer feedback led to product innovation across demographics

    Whether you’re a product founder, Gen Z entrepreneur, or just love seeing powerful missions meet smart branding — this story will inspire your next move.

     

    ]]>     Wed, 13 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/shirah-benarde-49FOU4En We kicked things off with a rapid-fire Q&A to get to know the real Shira — you can catch that fun moment as a standalone reel on our socials.

    What You’ll Learn:

    - How Shira used TikTok to generate her first wave of sales

    - Why her customers come to her — not the other way around

    - How customer feedback led to product innovation across demographics

    Whether you’re a product founder, Gen Z entrepreneur, or just love seeing powerful missions meet smart branding — this story will inspire your next move.

     

    ]]>     From Viral TikToks to Shark Tank & College Partnerships with Shirah Benarde Penji 00:27:03 In this episode of The First One Hundred, we sit down with Shira Bernard, the founder of Nightcap — a drink-spiking prevention company she started at just 16 years old after a close friend had a frightening experience. What started as a prototype made from her mom’s stockings turned into a nationally recognized product featured on Shark Tank. In this episode of The First One Hundred, we sit down with Shira Bernard, the founder of Nightcap — a drink-spiking prevention company she started at just 16 years old after a close friend had a frightening experience. What started as a prototype made from her mom’s stockings turned into a nationally recognized product featured on Shark Tank. false full 245     a0e6ad3a-74b3-431c-bda1-ba6f575c7e27 Three B's: Behavioral Economics, Burnout, and Building a Business That Lasts with Melina Palmer In this episode, Melina dives deep into how she built The Brainy Business, what behavioral economics means for entrepreneurs and marketers, and how launching a podcast led to global recognition, book deals, and consulting work with major brands.

    You’ll also hear:

    How to build a podcast that generates real business

    Tips to avoid burnout as an agency owner or entrepreneur

    Why solo episodes are harder than they look

    The importance of experimentation and letting go of what’s not working

    And what to do before you take the leap from your 9–5

    Whether you’re thinking about launching a podcast, scaling your agency, or just love brainy marketing talk – this one’s for you.

     

    ]]>     Tue, 12 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/melina-palmer-458AAP34 In this episode, Melina dives deep into how she built The Brainy Business, what behavioral economics means for entrepreneurs and marketers, and how launching a podcast led to global recognition, book deals, and consulting work with major brands.

    You’ll also hear:

    How to build a podcast that generates real business

    Tips to avoid burnout as an agency owner or entrepreneur

    Why solo episodes are harder than they look

    The importance of experimentation and letting go of what’s not working

    And what to do before you take the leap from your 9–5

    Whether you’re thinking about launching a podcast, scaling your agency, or just love brainy marketing talk – this one’s for you.

     

    ]]>     Three B's: Behavioral Economics, Burnout, and Building a Business That Lasts with Melina Palmer Penji 00:41:01 We kicked off this episode with a game custom-made for Melina called “In This Economy,” where she gives her take on nostalgic products and whether they could thrive in today’s market. (Moon shoes? Blockbuster? You’ll want to hear her take.) We loved her answers so much, we turned one of them into a standalone reel – catch that over on our socials! We kicked off this episode with a game custom-made for Melina called “In This Economy,” where she gives her take on nostalgic products and whether they could thrive in today’s market. (Moon shoes? Blockbuster? You’ll want to hear her take.) We loved her answers so much, we turned one of them into a standalone reel – catch that over on our socials! false full 244     d7674c39-fc3f-4b35-8193-489ca12edd6c The Secret to Happier Clients, Smoother Projects, and Websites That Actually Work — with Johnny Flash First, Johnny plays a rapid-fire game: Real or Fake Website? (Spoiler: poop is involved 💩)

    Then we dive into:

    How Johnny built a full-time agency while raising 4 kids

    Why most business owners get their websites wrong

    The power of setting clear expectations early

    How to avoid miscommunication in client projects

    What to do when a project completely goes off the rails

    Why you should always call, not email, when things go bad

    How to train clients to communicate problems (not just “fixes”)
     

    Whether you’re a designer, a developer, or just trying to run a better business — this episode is a must-listen for anyone who works with clients.

    Fully Managed is a podcast by Penji, where we talk to marketing professionals and agency owners about the real challenges they face and the strategies they use to grow.

     

    ]]>     Mon, 11 Aug 2025 12:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/johnny-flash-EGHGb2ZX First, Johnny plays a rapid-fire game: Real or Fake Website? (Spoiler: poop is involved 💩)

    Then we dive into:

    How Johnny built a full-time agency while raising 4 kids

    Why most business owners get their websites wrong

    The power of setting clear expectations early

    How to avoid miscommunication in client projects

    What to do when a project completely goes off the rails

    Why you should always call, not email, when things go bad

    How to train clients to communicate problems (not just “fixes”)
     

    Whether you’re a designer, a developer, or just trying to run a better business — this episode is a must-listen for anyone who works with clients.

    Fully Managed is a podcast by Penji, where we talk to marketing professionals and agency owners about the real challenges they face and the strategies they use to grow.

     

    ]]>     The Secret to Happier Clients, Smoother Projects, and Websites That Actually Work — with Johnny Flash Penji 00:35:48 On this episode of Fully Managed, host Daniela welcomes John Felke (aka Johnny Flash), founder of Johnny Flash Productions, for a fun and deeply insightful conversation about what it really takes to deliver great websites — and client experiences — at scale. On this episode of Fully Managed, host Daniela welcomes John Felke (aka Johnny Flash), founder of Johnny Flash Productions, for a fun and deeply insightful conversation about what it really takes to deliver great websites — and client experiences — at scale. false full 243     12fd2bdf-c164-4b66-8227-d7e0e1e6db5c Why Every Agency Should Be Podcasting — with Jonathan Ames of Ames Creative They discuss:

    Why B2B marketers are still underestimating podcasting

    The biggest mistakes new podcasters make (and how to avoid them)

    How podcasting creates long-term value beyond content

    How to turn a podcast into a relationship-building machine

    What it actually takes to launch a successful podcast at an agency

    Whether you’re a marketing leader, agency owner, or content strategist, this conversation is packed with real-world insights and lessons from someone who’s done it all—from in-house marketing director to founder.


    Fully Managed is a podcast by Penji, where we talk to marketing professionals and agency owners about the real challenges they face and the strategies they use to grow.

     

    ]]>     Sun, 10 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/jonathan-ames-Kqdvv4bg They discuss:

    Why B2B marketers are still underestimating podcasting

    The biggest mistakes new podcasters make (and how to avoid them)

    How podcasting creates long-term value beyond content

    How to turn a podcast into a relationship-building machine

    What it actually takes to launch a successful podcast at an agency

    Whether you’re a marketing leader, agency owner, or content strategist, this conversation is packed with real-world insights and lessons from someone who’s done it all—from in-house marketing director to founder.


    Fully Managed is a podcast by Penji, where we talk to marketing professionals and agency owners about the real challenges they face and the strategies they use to grow.

     

    ]]>     Why Every Agency Should Be Podcasting — with Jonathan Ames of Ames Creative Penji 00:29:51 In this episode of Fully Managed, host Daniela sits down with Jonathan Ames, founder of Ames Creative, to explore the untapped power of podcasting for marketing and relationship-building. In this episode of Fully Managed, host Daniela sits down with Jonathan Ames, founder of Ames Creative, to explore the untapped power of podcasting for marketing and relationship-building. false full 242     0bf14961-d3ae-4dd7-9a7d-a1a51489362a How Builds Winning Marketing Teams at Every Stage with Harrison Stevens First, Harrison plays a rapid-fire game: Super Speed Q&A—where we test if he can beat the one-minute leaderboard. (Spoiler: he tries 👀)

    Then we dive into:

    The overlap between marketing for dating apps, furniture, legal tech, and real estate

    Why search works for TurboTenant and discovery works for fashion

    How to go from 0 → 100 customers using lean, no-fluff strategies

    What makes good product marketers (hint: it’s not fancy tools)

    When to hire full-time vs. freelance vs. agency support

    Why “doing it all” will stop you from winning

    Real advice on managing bandwidth, team structure, and scaling

    Whether you’re a solo founder, marketing a SaaS, or trying to build a scrappy team that actually works—this is a must-watch episode.

     

    Fully Managed is a podcast by Penji, spotlighting how founders, creators, and marketers got their first 100 customers—and the lessons that came with them.

     

    ]]>     Sun, 10 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/harrison-stevens-iCpHQ_eu First, Harrison plays a rapid-fire game: Super Speed Q&A—where we test if he can beat the one-minute leaderboard. (Spoiler: he tries 👀)

    Then we dive into:

    The overlap between marketing for dating apps, furniture, legal tech, and real estate

    Why search works for TurboTenant and discovery works for fashion

    How to go from 0 → 100 customers using lean, no-fluff strategies

    What makes good product marketers (hint: it’s not fancy tools)

    When to hire full-time vs. freelance vs. agency support

    Why “doing it all” will stop you from winning

    Real advice on managing bandwidth, team structure, and scaling

    Whether you’re a solo founder, marketing a SaaS, or trying to build a scrappy team that actually works—this is a must-watch episode.

     

    Fully Managed is a podcast by Penji, spotlighting how founders, creators, and marketers got their first 100 customers—and the lessons that came with them.

     

    ]]>     How Builds Winning Marketing Teams at Every Stage with Harrison Stevens Penji 00:27:00 In this episode of The First One Hundred, we sit down with Harrison Stevens, VP of Marketing at TurboTenant, to explore how his team helps DIY landlords manage their properties smarter—and how he’s scaled marketing teams across multiple industries from zero to growth. In this episode of The First One Hundred, we sit down with Harrison Stevens, VP of Marketing at TurboTenant, to explore how his team helps DIY landlords manage their properties smarter—and how he’s scaled marketing teams across multiple industries from zero to growth. false full 254     aa691693-9ea6-4475-a470-6e2377ee2b55 From Freelance Writer to 7-Figure Founder — The Origin Story of Content Cucumber Isaac shares: 

    • The exact community that landed their first clients 

    • Why scaling meant giving up the “writer” hat 

    • The unexpected hiring strategy that landed their first 100+ writers 

    • How AI has changed (and challenged) the future of content writing 

    • The unique backstory behind the name Content Cucumber 

    We also dive into his strategies on lead generation, growing a team, and how Penji and Content Cucumber share a kindred subscription-based model for creative services. 

    Plus, don’t miss the fun “lightning round” at the end where Isaac shares his go-to karaoke song, favorite emoji, and more

     

    ]]>     Sat, 9 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/isaac-morey-lt_YNbug Isaac shares: 

    • The exact community that landed their first clients 

    • Why scaling meant giving up the “writer” hat 

    • The unexpected hiring strategy that landed their first 100+ writers 

    • How AI has changed (and challenged) the future of content writing 

    • The unique backstory behind the name Content Cucumber 

    We also dive into his strategies on lead generation, growing a team, and how Penji and Content Cucumber share a kindred subscription-based model for creative services. 

    Plus, don’t miss the fun “lightning round” at the end where Isaac shares his go-to karaoke song, favorite emoji, and more

     

    ]]>     From Freelance Writer to 7-Figure Founder — The Origin Story of Content Cucumber Penji 00:31:58 In this episode of Fully Managed, we sit down with Isaac Morey, Co-Founder and CEO of Content Cucumber, to uncover how a college freelancer turned a handful of writing gigs into a scalable content subscription business. In this episode of Fully Managed, we sit down with Isaac Morey, Co-Founder and CEO of Content Cucumber, to uncover how a college freelancer turned a handful of writing gigs into a scalable content subscription business. false full 241     b002379b-1f63-4074-a5e2-00f60b1d722a SEO Isn’t Dead — You’re Just Doing It Wrong | Andy Crestodina, Orbit Media You’ll learn: 

    - Why daily blog posts don’t help your domain authority (and what does) 

    - The real role of meta descriptions, long-tail keywords, and AI content 

    - How to get more traffic from Google even as search changes dramatically

    - Whether AI tools like ChatGPT are replacing search (based on real data)

     - Why creating content for humans AND AI agents will shape the future of marketing 

     

    Plus: 

    - Andy plays “Search It or Scrap It” and delivers blunt, actionable advice on outdated tactics. 

    - We dive deep into how Google’s results pages have evolved, why click-through rates are shrinking, and what smart marketers should do next. 

    If you’re a content creator, agency, or marketer wondering how to adapt to AI, LLMs, and SEO in flux — this one’s for you.

     

    ]]>     Fri, 8 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/andy-crestodina-RfN2ojtJ You’ll learn: 

    - Why daily blog posts don’t help your domain authority (and what does) 

    - The real role of meta descriptions, long-tail keywords, and AI content 

    - How to get more traffic from Google even as search changes dramatically

    - Whether AI tools like ChatGPT are replacing search (based on real data)

     - Why creating content for humans AND AI agents will shape the future of marketing 

     

    Plus: 

    - Andy plays “Search It or Scrap It” and delivers blunt, actionable advice on outdated tactics. 

    - We dive deep into how Google’s results pages have evolved, why click-through rates are shrinking, and what smart marketers should do next. 

    If you’re a content creator, agency, or marketer wondering how to adapt to AI, LLMs, and SEO in flux — this one’s for you.

     

    ]]>     SEO Isn’t Dead — You’re Just Doing It Wrong | Andy Crestodina, Orbit Media Penji 00:40:51 Is SEO dead? Not even close. In this episode of Fully Managed, Shannon sits down with Andy Crestodina, co-founder of Orbit Media and one of the most trusted voices in digital marketing, to bust common SEO myths and share what’s actually working in 2025. Is SEO dead? Not even close. In this episode of Fully Managed, Shannon sits down with Andy Crestodina, co-founder of Orbit Media and one of the most trusted voices in digital marketing, to bust common SEO myths and share what’s actually working in 2025. false full 240     46d89799-60f9-41fc-8813-12ed35645b22 Interior Design Meets Brand Identity — with Melissa from Indigo Ink In this episode, you’ll learn:

    - How to design spaces that reflect brand values — without plastering your logo everywhere

    - The difference between designing for homes vs. businesses (and why it all starts with storytelling)

    - How to balance luxury and budget without compromising your aesthetic

    From colorful maximalism to practical advice on materials and maintenance, Melissa breaks down the real process of creating beautiful, functional, and meaningful spaces.

    Learn more about Indigo Ink: indigoinkdesigns.com

    Follow Melissa on Instagram: @indigoinkdesigns

     

    ]]>     Wed, 6 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/melissa-griffin-JmUzTTS2 In this episode, you’ll learn:

    - How to design spaces that reflect brand values — without plastering your logo everywhere

    - The difference between designing for homes vs. businesses (and why it all starts with storytelling)

    - How to balance luxury and budget without compromising your aesthetic

    From colorful maximalism to practical advice on materials and maintenance, Melissa breaks down the real process of creating beautiful, functional, and meaningful spaces.

    Learn more about Indigo Ink: indigoinkdesigns.com

    Follow Melissa on Instagram: @indigoinkdesigns

     

    ]]>     Interior Design Meets Brand Identity — with Melissa from Indigo Ink Penji 00:32:26 What happens when architecture, interior design, and branding collide? Melissa from Indigo Ink joins Fully Managed to share how she transforms both homes and commercial spaces by telling stories through design. What happens when architecture, interior design, and branding collide? Melissa from Indigo Ink joins Fully Managed to share how she transforms both homes and commercial spaces by telling stories through design. false full 239     26680935-78b5-4d34-a036-942774854c37 How Phil Masiello Built and Sold Brands, Shaped DTC, and Navigates Modern Marketing They discuss: 

    1. Failure That Fuels Growth: How Phil’s first failed retail business set the foundation for multiple 7-figure exits. 

    2. Building Brands, Not Just Businesses: The importance of identity, customer connection, and why many $50M–$100M brands still don’t understand who they are. 

    3. From Razors to Raw Beauty to Amazon Pioneering: A behind-the-scenes look at scaling physical product brands—before “DTC” was even a buzzword. 

     

    They also dive into: 

    - The real difference between selling and brand building 

    - Why micro-influencers outperform celebrities 

    - Why connected TV and OTT advertising is the future 

    - How AI helps—but doesn’t replace—authentic creative 

    If you’re a startup founder, marketer, or brand operator, this one’s packed with firsthand wisdom from someone who’s been there and scaled that—and still loves the game.

     

    ]]>     Tue, 5 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/phil-masiello-DkF50asW They discuss: 

    1. Failure That Fuels Growth: How Phil’s first failed retail business set the foundation for multiple 7-figure exits. 

    2. Building Brands, Not Just Businesses: The importance of identity, customer connection, and why many $50M–$100M brands still don’t understand who they are. 

    3. From Razors to Raw Beauty to Amazon Pioneering: A behind-the-scenes look at scaling physical product brands—before “DTC” was even a buzzword. 

     

    They also dive into: 

    - The real difference between selling and brand building 

    - Why micro-influencers outperform celebrities 

    - Why connected TV and OTT advertising is the future 

    - How AI helps—but doesn’t replace—authentic creative 

    If you’re a startup founder, marketer, or brand operator, this one’s packed with firsthand wisdom from someone who’s been there and scaled that—and still loves the game.

     

    ]]>     How Phil Masiello Built and Sold Brands, Shaped DTC, and Navigates Modern Marketing Penji 00:40:31 In this episode of Fully Managed, Shannon sits down with serial entrepreneur and CrunchGrowth founder Phil Masiello for an unfiltered, insightful conversation about brand building, marketing evolution, and lessons from decades in consumer business. In this episode of Fully Managed, Shannon sits down with serial entrepreneur and CrunchGrowth founder Phil Masiello for an unfiltered, insightful conversation about brand building, marketing evolution, and lessons from decades in consumer business. false full 238     fc783f6e-695b-4534-94df-40b8b535523c From Rural Roots to Digital Advocate: Tasha Penwell on Tech, Education & Growth In this episode, you will learn: 

    Bridging the Digital Divide: Why rural students face unique challenges in tech education—and how Tasha is building opportunities for them.

    The Truth About Gen Z and Tech: Are digital natives really prepared for the tech-driven workforce? Tasha weighs in on the misconceptions.

    Failure as a Foundation: Tasha opens up about personal setbacks, single motherhood, and how failure helped shape her into a leader and mentor.

    This episode is packed with heart, humor, and a refreshingly honest perspective on growth—personally and professionally

     

    ]]>     Mon, 4 Aug 2025 10:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/tasha-penwell-mQi3ELB3 In this episode, you will learn: 

    Bridging the Digital Divide: Why rural students face unique challenges in tech education—and how Tasha is building opportunities for them.

    The Truth About Gen Z and Tech: Are digital natives really prepared for the tech-driven workforce? Tasha weighs in on the misconceptions.

    Failure as a Foundation: Tasha opens up about personal setbacks, single motherhood, and how failure helped shape her into a leader and mentor.

    This episode is packed with heart, humor, and a refreshingly honest perspective on growth—personally and professionally

     

    ]]>     From Rural Roots to Digital Advocate: Tasha Penwell on Tech, Education & Growth Penji 00:41:08 In this episode of Fully Managed, Daniela chats with educator and digital marketer Tasha Penwell, an assistant professor at Ohio University and founder of two small businesses. Tasha shares her unconventional journey through motherhood, entrepreneurship, and academia—all while championing digital literacy in rural communities. In this episode of Fully Managed, Daniela chats with educator and digital marketer Tasha Penwell, an assistant professor at Ohio University and founder of two small businesses. Tasha shares her unconventional journey through motherhood, entrepreneurship, and academia—all while championing digital literacy in rural communities. false full 237     4e5f5936-664f-4c98-bc15-6f3785b7b4e2 Video Marketing Explained: From Viral Shorts to Product Launches Here are three things you’ll learn in this episode:

     

    1. Video Marketing Excels in Explaining Complex or Innovative Products: Tory highlights that video is uniquely effective for introducing and explaining new or complex products and services that photos or text cannot adequately convey. His company, Spark House, focuses on creating content for everything from IoT devices to Amazon product ads, using storytelling and cinematography to showcase functionality and benefits, helping products stand out and alleviate customer confusion.

     

    2. Strategic Use of Video Throughout the Customer Journey: Spark House creates series of videos to engage customers at different stages of the sales funnel. This includes engaging, entertaining "top-of-funnel" content to pique interest, deeper "middle-of-funnel" videos that explain product workings or address potential concerns, and "customer success" or FAQ videos (post-purchase) to ensure customer satisfaction and reduce support inquiries. This holistic approach leverages video beyond just acquisition, focusing on retention and user experience.

     

    3. Debunking Misconceptions: Video Production Requires Significant Time and Budget: A common misconception among clients is that short videos are simple and inexpensive to produce. Tory explains that high-quality, short commercials often require extensive editing, multiple actors, locations, and several days of filming and weeks of pre-production (planning, coordinating crews, actors, locations). He emphasizes transparency by educating clients upfront about the detailed process and factors that drive costs, ensuring realistic expectations and smoother project execution.

     

    About Torrey Tayenaka & SparkHouse:

     

    - Website: https://www.thesparkhouse.com/

    - Social: https://www.linkedin.com/in/tayenaka/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Sun, 20 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/video-marketing-explained-from-viral-shorts-to-product-launches-oMx1ukUq Here are three things you’ll learn in this episode:

     

    1. Video Marketing Excels in Explaining Complex or Innovative Products: Tory highlights that video is uniquely effective for introducing and explaining new or complex products and services that photos or text cannot adequately convey. His company, Spark House, focuses on creating content for everything from IoT devices to Amazon product ads, using storytelling and cinematography to showcase functionality and benefits, helping products stand out and alleviate customer confusion.

     

    2. Strategic Use of Video Throughout the Customer Journey: Spark House creates series of videos to engage customers at different stages of the sales funnel. This includes engaging, entertaining "top-of-funnel" content to pique interest, deeper "middle-of-funnel" videos that explain product workings or address potential concerns, and "customer success" or FAQ videos (post-purchase) to ensure customer satisfaction and reduce support inquiries. This holistic approach leverages video beyond just acquisition, focusing on retention and user experience.

     

    3. Debunking Misconceptions: Video Production Requires Significant Time and Budget: A common misconception among clients is that short videos are simple and inexpensive to produce. Tory explains that high-quality, short commercials often require extensive editing, multiple actors, locations, and several days of filming and weeks of pre-production (planning, coordinating crews, actors, locations). He emphasizes transparency by educating clients upfront about the detailed process and factors that drive costs, ensuring realistic expectations and smoother project execution.

     

    About Torrey Tayenaka & SparkHouse:

     

    - Website: https://www.thesparkhouse.com/

    - Social: https://www.linkedin.com/in/tayenaka/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Video Marketing Explained: From Viral Shorts to Product Launches Penji 00:36:52 On today’s episode, Torrey Tayenaka talks to Shannon, about how video achieves what traditional marketing can't, from explaining complex products to building trust with consumers. Tory also debunks common misconceptions about video production time and budget, offering a transparent look into the industry. On today’s episode, Torrey Tayenaka talks to Shannon, about how video achieves what traditional marketing can't, from explaining complex products to building trust with consumers. Tory also debunks common misconceptions about video production time and budget, offering a transparent look into the industry. false full 236     19aa5c8b-4cff-4ac7-b365-cd1e9487c337 YouTube as a Real Estate Tool Here are three things you’ll learn in this episode:

     

    1. YouTube as a Real Estate Tool

    2. Understanding SEO and Content Creation  

    3. Leverage and Automation

     

    Subscribe to our weekly newsletter:

     

    About Kaila and her social media  

     

    - Website:https://kailalindsey.exprealty.com/

    - Youtube: https://www.youtube.com/@KailaLindsey/videos

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 19 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/youtube-as-a-real-estate-tool-bmuod09s Here are three things you’ll learn in this episode:

     

    1. YouTube as a Real Estate Tool

    2. Understanding SEO and Content Creation  

    3. Leverage and Automation

     

    Subscribe to our weekly newsletter:

     

    About Kaila and her social media  

     

    - Website:https://kailalindsey.exprealty.com/

    - Youtube: https://www.youtube.com/@KailaLindsey/videos

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     YouTube as a Real Estate Tool Penji 00:26:48 On today’s episode, Kaila Lindsey talks to Daniela, Penji’s Partnership Coordinator, about using YouTube for real estate. How she turns views into clients and scales her agency! On today’s episode, Kaila Lindsey talks to Daniela, Penji’s Partnership Coordinator, about using YouTube for real estate. How she turns views into clients and scales her agency! false full 235     87761453-f9c6-46b2-9e59-953369441b29 Unlocking Authentic Growth & Market Leadership Here are three things you’ll learn in this episode:

     

    🌐 Defining "Brand First" as Reputation-Driven Strategy: Bobby Gillespie emphasizes that being "brand first" means prioritizing your company's *reputation*, which encompasses all messaging, client interactions, and community engagement. This approach is aspirational, constantly requiring effort to earn and optimize. It unifies the entire organization around a common goal and mission, empowering employees to understand their contribution to the company's success.

     

    🧠 *Authenticity Rooted in Core Values and Long-Term Thinking:* To maintain authenticity, brands must identify and commit to their *core values*—the non-negotiables that truly matter. This commitment requires a long-term perspective, avoiding short-term decisions driven solely by immediate revenue that could damage the brand's reputation. True differentiation comes from leaning into the brand's unique "vibe" and personality, coupled with its intellectual property (value proposition), which resonates deeply with the right customers.

     

    📲 *Aligning Marketing and Sales Through a Unified Brand Strategy:* Gillespie highlights the common dysfunction between marketing and sales, often stemming from conflicting goals. He advocates for a *singular business goal* (e.g., market share growth) that unifies both teams, overseen by an unbiased role, like his advisory position alongside the CEO. This ensures that brand awareness initiatives and sales efforts are synchronized, recognizing that effective marketing lays the groundwork for future sales by building a strong brand presence.

     

    About Bobby and Propr:

     

    - Website: https://propragency.com/

    - LinkedIn: https://www.linkedin.com/in/thatbobbyg/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

     

    ]]>     Fri, 18 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlocking-authentic-growth-market-leadership-uIJRDor6 Here are three things you’ll learn in this episode:

     

    🌐 Defining "Brand First" as Reputation-Driven Strategy: Bobby Gillespie emphasizes that being "brand first" means prioritizing your company's *reputation*, which encompasses all messaging, client interactions, and community engagement. This approach is aspirational, constantly requiring effort to earn and optimize. It unifies the entire organization around a common goal and mission, empowering employees to understand their contribution to the company's success.

     

    🧠 *Authenticity Rooted in Core Values and Long-Term Thinking:* To maintain authenticity, brands must identify and commit to their *core values*—the non-negotiables that truly matter. This commitment requires a long-term perspective, avoiding short-term decisions driven solely by immediate revenue that could damage the brand's reputation. True differentiation comes from leaning into the brand's unique "vibe" and personality, coupled with its intellectual property (value proposition), which resonates deeply with the right customers.

     

    📲 *Aligning Marketing and Sales Through a Unified Brand Strategy:* Gillespie highlights the common dysfunction between marketing and sales, often stemming from conflicting goals. He advocates for a *singular business goal* (e.g., market share growth) that unifies both teams, overseen by an unbiased role, like his advisory position alongside the CEO. This ensures that brand awareness initiatives and sales efforts are synchronized, recognizing that effective marketing lays the groundwork for future sales by building a strong brand presence.

     

    About Bobby and Propr:

     

    - Website: https://propragency.com/

    - LinkedIn: https://www.linkedin.com/in/thatbobbyg/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

     

    ]]>     Unlocking Authentic Growth & Market Leadership Penji 00:34:33 On today’s episode, Bobby Gillespie from Propr talks to Daniela, Penji’s Partnership Coordinator about how he helps companies prioritize reputation and purpose over short-term gains, fostering authentic growth and breaking down silos between marketing and sales. Discover why understanding your core values is crucial for lasting success. On today’s episode, Bobby Gillespie from Propr talks to Daniela, Penji’s Partnership Coordinator about how he helps companies prioritize reputation and purpose over short-term gains, fostering authentic growth and breaking down silos between marketing and sales. Discover why understanding your core values is crucial for lasting success. false full 234     c66ab376-6de5-49eb-b873-4fec4b0a4cd5 Geotargeting, Marketing Innovation, & "Need Working" Here are three things you’ll learn in this episode:

     

    1. Specialized Geotargeting Beyond Basic Fencing: Dave Carberry's company, N Radius, specializes in "geo-tactical" advertising that goes far beyond simple geofencing. They utilize mobile data to identify past device locations (like stadiums or specific restaurants) to build highly targeted audiences. This granular approach, including "geo cookies" and "geo journeys," allows for more precise ad delivery based on observed behaviors and physical locations, rather than broad, less effective radius targeting.

     

    2. Navigating Legislative Challenges and Privacy in Digital Marketing: The advertising industry faces increasing legislative challenges, such as Maryland's product taxation on ad serving that disproportionately affects small businesses, and evolving privacy regulations (like those in Europe and California, and Google's shift away from third-party cookies). These changes restrict targeting in sensitive areas like schools and hospitals, pushing marketers to adapt by emphasizing *first-party data collection* and topic-based audience segmentation.

     

    3. "Need Working" as a Human-Centered Approach to Connection: Carberry introduces his "need working" philosophy, detailed in his book *Stop Networking, Start Need Working*, which applies Maslow's Hierarchy of Needs to social media and professional networking. He advocates for genuine, reciprocal connections where individuals explicitly ask for and offer help based on specific "needs," countering the "look at me" culture of much social media. This approach fosters tighter-knit communities and more meaningful interactions, emphasizing mutual support and insight over self-promotion.

     

    About Dave Carberry & Enradius:

     

    - Website: http://www.enradius.com/

    - Website: https://www.needworking.com/

    - LinkedIn: https://www.linkedin.com/in/davidcarberry/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Thu, 17 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/geotargeting-marketing-innovation-need-working-bKj0Be3Z Here are three things you’ll learn in this episode:

     

    1. Specialized Geotargeting Beyond Basic Fencing: Dave Carberry's company, N Radius, specializes in "geo-tactical" advertising that goes far beyond simple geofencing. They utilize mobile data to identify past device locations (like stadiums or specific restaurants) to build highly targeted audiences. This granular approach, including "geo cookies" and "geo journeys," allows for more precise ad delivery based on observed behaviors and physical locations, rather than broad, less effective radius targeting.

     

    2. Navigating Legislative Challenges and Privacy in Digital Marketing: The advertising industry faces increasing legislative challenges, such as Maryland's product taxation on ad serving that disproportionately affects small businesses, and evolving privacy regulations (like those in Europe and California, and Google's shift away from third-party cookies). These changes restrict targeting in sensitive areas like schools and hospitals, pushing marketers to adapt by emphasizing *first-party data collection* and topic-based audience segmentation.

     

    3. "Need Working" as a Human-Centered Approach to Connection: Carberry introduces his "need working" philosophy, detailed in his book *Stop Networking, Start Need Working*, which applies Maslow's Hierarchy of Needs to social media and professional networking. He advocates for genuine, reciprocal connections where individuals explicitly ask for and offer help based on specific "needs," countering the "look at me" culture of much social media. This approach fosters tighter-knit communities and more meaningful interactions, emphasizing mutual support and insight over self-promotion.

     

    About Dave Carberry & Enradius:

     

    - Website: http://www.enradius.com/

    - Website: https://www.needworking.com/

    - LinkedIn: https://www.linkedin.com/in/davidcarberry/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Geotargeting, Marketing Innovation, & "Need Working" Penji 00:36:02 On today’s episode, Dave Carberry talks to Shannon, Penji’s Partnership Coordinator about his insights on advanced geotargeting strategies, discusses balancing consumer privacy with data utilization, and introduces his unique philosophy of "need working"—a human-centered approach to networking based on Maslow's Hierarchy of Needs. On today’s episode, Dave Carberry talks to Shannon, Penji’s Partnership Coordinator about his insights on advanced geotargeting strategies, discusses balancing consumer privacy with data utilization, and introduces his unique philosophy of "need working"—a human-centered approach to networking based on Maslow's Hierarchy of Needs. false full 233     a51793de-082b-4f75-b79c-5b0f27ea1ed2 The Human Side of Tech: Crafting Powerful Video Content Here are three things you’ll learn in this episode:

     

    1. Human-Centered Video for Complex Industries: Louis Anastas specializes in creating video content for tech, engineering, and science-based companies. He emphasizes a human-centered approach, believing that interviewing the brightest minds within a company is the most powerful way to distill complex information, convey passion, and enable audiences to connect with intricate products or services. He highlights the importance of thorough research and genuine curiosity to extract deeper, more engaging stories.

     

    2. Rethinking Agency Processes: Pitching and Revisions: Louis advocates for canceling the traditional "free pitch" process, suggesting that agencies should be compensated for their conceptual work, except for rare, strategically chosen large opportunities. He also firmly recommends setting clear limits on client revisions within a statement of work, arguing that unlimited changes hinder momentum, stifle creativity, and ultimately harm both the agency's business and the client's marketing efforts.

     

    3. Empowering Brands to Create Their Own Content: Louis is pivoting his focus to enable brands to create their own video content, even with accessible tools like smartphones. Through his new venture, he offers guidance and training, helping brands develop a content blueprint, refine their brand story, and create effective concepts across various touchpoints. This approach aims to provide long-term value, allowing brands to become self-sufficient in their content creation endeavors while still recognizing the value of expert insight.

     

    About Louis Anastas & The Blue Agency:

     

    - Website: http://www.the-blue-agency.com/

    - LinkedIn: https://www.linkedin.com/in/louisanastas/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 16 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-human-side-of-tech-crafting-powerful-video-content-HQGiS_an Here are three things you’ll learn in this episode:

     

    1. Human-Centered Video for Complex Industries: Louis Anastas specializes in creating video content for tech, engineering, and science-based companies. He emphasizes a human-centered approach, believing that interviewing the brightest minds within a company is the most powerful way to distill complex information, convey passion, and enable audiences to connect with intricate products or services. He highlights the importance of thorough research and genuine curiosity to extract deeper, more engaging stories.

     

    2. Rethinking Agency Processes: Pitching and Revisions: Louis advocates for canceling the traditional "free pitch" process, suggesting that agencies should be compensated for their conceptual work, except for rare, strategically chosen large opportunities. He also firmly recommends setting clear limits on client revisions within a statement of work, arguing that unlimited changes hinder momentum, stifle creativity, and ultimately harm both the agency's business and the client's marketing efforts.

     

    3. Empowering Brands to Create Their Own Content: Louis is pivoting his focus to enable brands to create their own video content, even with accessible tools like smartphones. Through his new venture, he offers guidance and training, helping brands develop a content blueprint, refine their brand story, and create effective concepts across various touchpoints. This approach aims to provide long-term value, allowing brands to become self-sufficient in their content creation endeavors while still recognizing the value of expert insight.

     

    About Louis Anastas & The Blue Agency:

     

    - Website: http://www.the-blue-agency.com/

    - LinkedIn: https://www.linkedin.com/in/louisanastas/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Human Side of Tech: Crafting Powerful Video Content Penji 00:40:57 On today’s episode, Louis Anastas talks to Shannon, Penji’s Partnership Coordinator about his unique approach to using human-centered video content to simplify complex tech and engineering concepts for brands. Discover his insights on effective client communication, the future of AI, and how he empowers brands to create their own compelling visual stories. On today’s episode, Louis Anastas talks to Shannon, Penji’s Partnership Coordinator about his unique approach to using human-centered video content to simplify complex tech and engineering concepts for brands. Discover his insights on effective client communication, the future of AI, and how he empowers brands to create their own compelling visual stories. false full 232     87b13bbe-0efa-4801-a83f-17c8da837c39 Beyond the Buzz: Empathetic Marketing & Agency Life Here are three things you’ll learn in this episode:

     

    1. Building an Empathetic Agency for Lifestyle Brands: Emily Lyman, a marketer by trade and heart, founded Branch and Bramble, an agency specifically dedicated to helping lifestyle brands. Her approach emphasizes empathetic marketing to connect with audiences and drive long-term loyalty, even as she juggles the unique challenges of entrepreneurship, including moving to the Catskills and becoming a "reluctant chicken mom."

    2. The Importance of Community and Boundaries in Agency Leadership: Emily highlights the often-lonely nature of business ownership and strongly advises building a trusted community or "board of advisors" for support and bouncing ideas. She also emphasizes the critical need for agencies to prioritize their team's well-being and set clear work-life boundaries with clients, arguing that confidence in your work allows for picking the right clients and avoiding employee burnout.

    3. Beyond the Hype: Networking and Transparency for Client Acquisition: Emily reveals that securing large, top-tier clients (like Patagonia) primarily comes through personal referrals and nurturing those relationships, rather than simply waiting for them to "find" the agency. She stresses the importance of transparency in showcasing an agency's approach and philosophies on their website, providing value to potential clients upfront, and maintaining excellent, anticipatory communication to build trust.

     

    About Emily Lyman & Branch and Bramble:

     

    - Website: http://www.branchandbramble.com/

    - LinkedIn: https://www.linkedin.com/in/emilylyman/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Tue, 15 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/beyond-the-buzz-empathetic-marketing-agency-life-V_nv96XY Here are three things you’ll learn in this episode:

     

    1. Building an Empathetic Agency for Lifestyle Brands: Emily Lyman, a marketer by trade and heart, founded Branch and Bramble, an agency specifically dedicated to helping lifestyle brands. Her approach emphasizes empathetic marketing to connect with audiences and drive long-term loyalty, even as she juggles the unique challenges of entrepreneurship, including moving to the Catskills and becoming a "reluctant chicken mom."

    2. The Importance of Community and Boundaries in Agency Leadership: Emily highlights the often-lonely nature of business ownership and strongly advises building a trusted community or "board of advisors" for support and bouncing ideas. She also emphasizes the critical need for agencies to prioritize their team's well-being and set clear work-life boundaries with clients, arguing that confidence in your work allows for picking the right clients and avoiding employee burnout.

    3. Beyond the Hype: Networking and Transparency for Client Acquisition: Emily reveals that securing large, top-tier clients (like Patagonia) primarily comes through personal referrals and nurturing those relationships, rather than simply waiting for them to "find" the agency. She stresses the importance of transparency in showcasing an agency's approach and philosophies on their website, providing value to potential clients upfront, and maintaining excellent, anticipatory communication to build trust.

     

    About Emily Lyman & Branch and Bramble:

     

    - Website: http://www.branchandbramble.com/

    - LinkedIn: https://www.linkedin.com/in/emilylyman/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Beyond the Buzz: Empathetic Marketing & Agency Life Penji 00:33:41 On today’s episode, Emily Lyman talks to Shannon, Penji’s Partnership Coordinator about her journey from finance to building a successful agency, discussing the challenges of entrepreneurship, fostering strong team relationships, and the importance of empathetic marketing for long-term brand loyalty. On today’s episode, Emily Lyman talks to Shannon, Penji’s Partnership Coordinator about her journey from finance to building a successful agency, discussing the challenges of entrepreneurship, fostering strong team relationships, and the importance of empathetic marketing for long-term brand loyalty. false full 231     d02f3e64-f861-4906-96dd-78c90aedbc36 The Cinematic Approach to Marketing: Visual Storytelling Here are three things you’ll learn in this episode:

    🌐 From Finance to Film: A Journey Driven by Purpose and Family: Damon Durrell, founder of Monarch Motion & Media, transitioned from a decade-long career in commercial banking to pursue his creative passion in video production. This shift was motivated by a need for more flexibility to care for his family, demonstrating how personal values can lead to significant career changes and the pursuit of a more fulfilling, if less financially predictable, path.

    🧠 The Power of Cinematic Storytelling in Branding: Damon emphasizes his love for movies and good storytelling as the core inspiration for Monarch Motion & Media's "movie-esque" approach to branding. He believes that adding cinematic elements and focusing on narrative depth helps draw people in and create an emotional connection, making ads and marketing content more engaging and effective than traditional, sales-focused approaches.

    📲 Navigating AI's Impact on the Creative Industry: Damon acknowledges the growing presence of AI in creative fields, seeing it as a tool for efficiency that can significantly speed up workflows. While recognizing concerns about AI replacing human creativity, he stresses the importance of adaptation and maintaining unique storytelling, style, and traditional skill sets to stand out amidst the increasing ubiquity of AI-generated content. He also expresses caution about the long-term implications of AI's data collection and advanced capabilities.

    About Damon and Monarch Motion:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 14 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-cinematic-approach-to-marketing-visual-storytelling-8b65iivD Here are three things you’ll learn in this episode:

    🌐 From Finance to Film: A Journey Driven by Purpose and Family: Damon Durrell, founder of Monarch Motion & Media, transitioned from a decade-long career in commercial banking to pursue his creative passion in video production. This shift was motivated by a need for more flexibility to care for his family, demonstrating how personal values can lead to significant career changes and the pursuit of a more fulfilling, if less financially predictable, path.

    🧠 The Power of Cinematic Storytelling in Branding: Damon emphasizes his love for movies and good storytelling as the core inspiration for Monarch Motion & Media's "movie-esque" approach to branding. He believes that adding cinematic elements and focusing on narrative depth helps draw people in and create an emotional connection, making ads and marketing content more engaging and effective than traditional, sales-focused approaches.

    📲 Navigating AI's Impact on the Creative Industry: Damon acknowledges the growing presence of AI in creative fields, seeing it as a tool for efficiency that can significantly speed up workflows. While recognizing concerns about AI replacing human creativity, he stresses the importance of adaptation and maintaining unique storytelling, style, and traditional skill sets to stand out amidst the increasing ubiquity of AI-generated content. He also expresses caution about the long-term implications of AI's data collection and advanced capabilities.

    About Damon and Monarch Motion:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Cinematic Approach to Marketing: Visual Storytelling Penji 00:36:14 Join Daniela and Damon Durrell of Monarch Motion on Fully Managed! Damon shares his unique journey from finance to filmmaking, explaining how he brings a cinematic, storytelling approach to video production for businesses. Join Daniela and Damon Durrell of Monarch Motion on Fully Managed! Damon shares his unique journey from finance to filmmaking, explaining how he brings a cinematic, storytelling approach to video production for businesses. false full 230     ebefd3be-dd1c-4757-8c23-3e2e7b35c641 The Future of Marketing: AI, Brand Building, and Performance Here are three things you’ll learn in this episode:

     

    1. Navigating Major Shifts in Digital Marketing: Ben Lund, with two decades of experience, highlights three pivotal changes in digital marketing: the "mobile moment" (around 2014) when mobile traffic surpassed desktop, the rise of programmatic advertising (mid-to-late 2010s) focusing on conversions over clicks, and the current "age of AI." He emphasizes adapting to these shifts is crucial for staying relevant and discovering new lead generation opportunities, even organically through platforms like ChatGPT.

     

    2. Balancing Tried-and-True SEO with Emerging AI Discoverability: Rise Marketing advises clients to maintain focus on fundamental SEO best practices (technically sound sites, quality content, backlinks) which also contribute to discoverability on AI tools like ChatGPT (especially through Bing/Microsoft optimization). However, Ben cautions against abandoning established marketing channels, suggesting an 85/15 split of resources between proven strategies and R&D into new platforms like AI.

     

    3. Client-Centric Approach: Specialization, Transparency, and Relationship Building: Rise Marketing structures its teams to specialize in e-commerce, small business, and scalable lead generation, ensuring deep expertise. A core value is transparency, achieved through customized Looker Studio dashboards that display real-time data directly from APIs, allowing for honest discussions about campaign performance (good or bad) and a focus on driving qualified customers, not just leads. They also prioritize in-person interactions to foster stronger client and internal team relationships.

     

    About Ben Lund & Rise Marketing:

     

    - Website: http://www.risemkg.com/

    - LinkedIn: https://www.linkedin.com/in/ben-lund-06ba584/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 13 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-future-of-marketing-ai-brand-building-and-performance-Ykeh2ZDX Here are three things you’ll learn in this episode:

     

    1. Navigating Major Shifts in Digital Marketing: Ben Lund, with two decades of experience, highlights three pivotal changes in digital marketing: the "mobile moment" (around 2014) when mobile traffic surpassed desktop, the rise of programmatic advertising (mid-to-late 2010s) focusing on conversions over clicks, and the current "age of AI." He emphasizes adapting to these shifts is crucial for staying relevant and discovering new lead generation opportunities, even organically through platforms like ChatGPT.

     

    2. Balancing Tried-and-True SEO with Emerging AI Discoverability: Rise Marketing advises clients to maintain focus on fundamental SEO best practices (technically sound sites, quality content, backlinks) which also contribute to discoverability on AI tools like ChatGPT (especially through Bing/Microsoft optimization). However, Ben cautions against abandoning established marketing channels, suggesting an 85/15 split of resources between proven strategies and R&D into new platforms like AI.

     

    3. Client-Centric Approach: Specialization, Transparency, and Relationship Building: Rise Marketing structures its teams to specialize in e-commerce, small business, and scalable lead generation, ensuring deep expertise. A core value is transparency, achieved through customized Looker Studio dashboards that display real-time data directly from APIs, allowing for honest discussions about campaign performance (good or bad) and a focus on driving qualified customers, not just leads. They also prioritize in-person interactions to foster stronger client and internal team relationships.

     

    About Ben Lund & Rise Marketing:

     

    - Website: http://www.risemkg.com/

    - LinkedIn: https://www.linkedin.com/in/ben-lund-06ba584/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Future of Marketing: AI, Brand Building, and Performance Penji 00:34:22 On today’s episode, Ben Lund talks to Shannon, Penji’s Partnership Coordinator about the industry's biggest shifts, from mobile to AI, and how Rise Marketing leverages cutting-edge strategies for clients. Discover his insights on transparent reporting, building strong client relationships, and why focusing on real business outcomes is key. On today’s episode, Ben Lund talks to Shannon, Penji’s Partnership Coordinator about the industry's biggest shifts, from mobile to AI, and how Rise Marketing leverages cutting-edge strategies for clients. Discover his insights on transparent reporting, building strong client relationships, and why focusing on real business outcomes is key. false full 229     b221a2ba-0468-4c56-a73b-4373e2592845 Everyone is a Marketer: Atomic Agency's Human-Centric Approach Here are three things you’ll learn in this episode:

     

    1. Founding Atomic Agency: Motivated by a desire to create a meaningful agency, Gayle founded Atomic in February 2020. Despite initial uncertainties, he focused on small, impactful actions that align with his philosophy of helping clients achieve their goals, reflecting the lessons learned from the book "Atomic Habits."

    2. Human-Centric Marketing Approach: Gayle emphasizes the importance of building genuine relationships in marketing rather than solely focusing on transactions. He advocates for starting conversations with potential clients, recognizing that marketing should stem from understanding and connecting with people on a personal level.

    3. Value of Diverse Perspectives: The conversation highlights the importance of incorporating psychology into marketing, recognizing that human behavior is driven by biases and familiarity. By understanding these elements, marketers can better connect with their audience. The Atomic Agency’s approach seeks to avoid the pitfalls of traditional niche marketing by focusing on problem-solving across various industries, maintaining engagement and excitement in their work.

     

    About Gayle Rogers and The Atomic Agency:

     

    - Website: https://theatomicagency.com/

    - LinkedIn: https://www.linkedin.com/in/gaylerogers3/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 12 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/everyone-is-a-marketer-atomic-agencys-human-centric-approach-0UB9_nde Here are three things you’ll learn in this episode:

     

    1. Founding Atomic Agency: Motivated by a desire to create a meaningful agency, Gayle founded Atomic in February 2020. Despite initial uncertainties, he focused on small, impactful actions that align with his philosophy of helping clients achieve their goals, reflecting the lessons learned from the book "Atomic Habits."

    2. Human-Centric Marketing Approach: Gayle emphasizes the importance of building genuine relationships in marketing rather than solely focusing on transactions. He advocates for starting conversations with potential clients, recognizing that marketing should stem from understanding and connecting with people on a personal level.

    3. Value of Diverse Perspectives: The conversation highlights the importance of incorporating psychology into marketing, recognizing that human behavior is driven by biases and familiarity. By understanding these elements, marketers can better connect with their audience. The Atomic Agency’s approach seeks to avoid the pitfalls of traditional niche marketing by focusing on problem-solving across various industries, maintaining engagement and excitement in their work.

     

    About Gayle Rogers and The Atomic Agency:

     

    - Website: https://theatomicagency.com/

    - LinkedIn: https://www.linkedin.com/in/gaylerogers3/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Everyone is a Marketer: Atomic Agency's Human-Centric Approach Penji 00:32:56 On today’s episode, Gayle Rogers talks to Shannon, Penji’s Partnership Coordinator about how everyone is involved in marketing in one way or another and that you can get inspiration and find success from unexpected sources. On today’s episode, Gayle Rogers talks to Shannon, Penji’s Partnership Coordinator about how everyone is involved in marketing in one way or another and that you can get inspiration and find success from unexpected sources. false full 228     2ed1a0d3-a2f9-4bb5-b0f7-4889f3d68d97 AI in Content & Marketing: Staying Ahead with Longshot AI Here are three things you’ll learn in this episode:

     

    🌐 AI's Role in Automating and Enhancing Go-to-Market (GTM) Strategies: Ankur Pandey, founder of Longshot AI and Intro AI, focuses on "automating or AI-fying GTM stacks," encompassing content marketing, SEO, sales, outreach, and prospecting. He explains how AI can significantly speed up content creation by researching, identifying content gaps, and focusing on specific, informative topics rather than generic content, allowing businesses to reach their desired audience more efficiently.

     

    🧠Addressing Misconceptions and Ethical Use of AI in Content: The discussion tackles common concerns about AI-generated content, clarifying that search engines don't penalize AI use itself, but rather low-quality or senseless output. Ankur emphasizes that AI is a tool to be "sculpted carefully," highlighting the importance of human oversight, especially in sensitive industries like healthcare or legal, to ensure factual accuracy and avoid "hallucinations" or fabricated information.

     

    📲 The Future of AI: Towards Autonomy and Seamless Integration: Ankur envisions a future where AI agents operate autonomously in the background, continuously researching, creating, and pushing content without constant human intervention. He notes that the demand is shifting towards "invisible" AI that performs tasks efficiently, allowing users to intervene only if needed, indicating a move towards more seamless and integrated AI solutions in the SaaS landscape.

     

    About  Ankur and Longshot AI:

     

    - Website: https://www.longshot.ai/

    - LinkedIn: https://www.linkedin.com/in/ankurpandey42

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Fri, 11 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-in-content-marketing-staying-ahead-with-longshot-ai-9Ea9FibT Here are three things you’ll learn in this episode:

     

    🌐 AI's Role in Automating and Enhancing Go-to-Market (GTM) Strategies: Ankur Pandey, founder of Longshot AI and Intro AI, focuses on "automating or AI-fying GTM stacks," encompassing content marketing, SEO, sales, outreach, and prospecting. He explains how AI can significantly speed up content creation by researching, identifying content gaps, and focusing on specific, informative topics rather than generic content, allowing businesses to reach their desired audience more efficiently.

     

    🧠Addressing Misconceptions and Ethical Use of AI in Content: The discussion tackles common concerns about AI-generated content, clarifying that search engines don't penalize AI use itself, but rather low-quality or senseless output. Ankur emphasizes that AI is a tool to be "sculpted carefully," highlighting the importance of human oversight, especially in sensitive industries like healthcare or legal, to ensure factual accuracy and avoid "hallucinations" or fabricated information.

     

    📲 The Future of AI: Towards Autonomy and Seamless Integration: Ankur envisions a future where AI agents operate autonomously in the background, continuously researching, creating, and pushing content without constant human intervention. He notes that the demand is shifting towards "invisible" AI that performs tasks efficiently, allowing users to intervene only if needed, indicating a move towards more seamless and integrated AI solutions in the SaaS landscape.

     

    About  Ankur and Longshot AI:

     

    - Website: https://www.longshot.ai/

    - LinkedIn: https://www.linkedin.com/in/ankurpandey42

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     AI in Content & Marketing: Staying Ahead with Longshot AI Penji 00:31:20 On today’s episode, Ankur Padley from Longshot AI talks to Daniela, Penji’s Partnership Coordinator about how AI is revolutionizing content and marketing, from optimizing SEO to building autonomous AI agents. Ankur shares insights on leveraging AI effectively, navigating its challenges, and staying competitive in the rapidly evolving tech landscape. On today’s episode, Ankur Padley from Longshot AI talks to Daniela, Penji’s Partnership Coordinator about how AI is revolutionizing content and marketing, from optimizing SEO to building autonomous AI agents. Ankur shares insights on leveraging AI effectively, navigating its challenges, and staying competitive in the rapidly evolving tech landscape. false full 227     69a979c4-4dc2-4ace-8a67-96fac438d06d Reimagining Iconic Logos & Global Branding Strategies with a Creative Guru Here are three things you’ll learn in this episode:

     

    1. The Art of Logo Reimagination and Brand Identity: The guest, a creative guru, offers innovative ideas for reimagining famous logos (like a "gap" between letters for Gap) and discusses the importance of visual identity, color schemes, and font choices in creating memorable and impactful brand recognition, especially for global brands where icons can transcend language barriers.

    2. Navigating Global Creative Strategies Through "Transcreation": The discussion highlights the complexities of developing campaigns for diverse global audiences, emphasizing the concept of "transcreation" – adapting messages culturally rather than just literally translating them. It underscores the need for diverse creative teams and understanding local nuances, humor, and sensitivities to ensure a message resonates effectively worldwide.

    3. Beyond Products: Brands as Tools for Identity and Community: The podcast explores how successful brands like Nike ("Just Do It") become more than just products; they serve as inspirational tools and platforms for self-expression and community. The conversation touches on how brands like New Balance cater to audiences seeking comfort and belonging over intense athleticism, demonstrating how powerful branding can connect with deeper consumer desires and identities.

     

    About Guto Monteiro & VML:

     

    - Website: http://www.vml.com/

    - LinkedIn: https://www.linkedin.com/in/gutomonteiro/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 10 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/reimagining-iconic-logos-global-branding-strategies-with-a-creative-guru-J5PmPQb6 Here are three things you’ll learn in this episode:

     

    1. The Art of Logo Reimagination and Brand Identity: The guest, a creative guru, offers innovative ideas for reimagining famous logos (like a "gap" between letters for Gap) and discusses the importance of visual identity, color schemes, and font choices in creating memorable and impactful brand recognition, especially for global brands where icons can transcend language barriers.

    2. Navigating Global Creative Strategies Through "Transcreation": The discussion highlights the complexities of developing campaigns for diverse global audiences, emphasizing the concept of "transcreation" – adapting messages culturally rather than just literally translating them. It underscores the need for diverse creative teams and understanding local nuances, humor, and sensitivities to ensure a message resonates effectively worldwide.

    3. Beyond Products: Brands as Tools for Identity and Community: The podcast explores how successful brands like Nike ("Just Do It") become more than just products; they serve as inspirational tools and platforms for self-expression and community. The conversation touches on how brands like New Balance cater to audiences seeking comfort and belonging over intense athleticism, demonstrating how powerful branding can connect with deeper consumer desires and identities.

     

    About Guto Monteiro & VML:

     

    - Website: http://www.vml.com/

    - LinkedIn: https://www.linkedin.com/in/gutomonteiro/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Reimagining Iconic Logos & Global Branding Strategies with a Creative Guru Penji 00:39:01 On today’s episode, Guto Monteiro talks to Shannon, Penji’s Partnership Coordinator about his insights into reimagining iconic logos like Gap and Hulu, and explains how to craft effective global campaigns that resonate across diverse cultures and languages. Discover the art of "transcreation" and the secrets to building memorable brand identities for impactful marketing worldwide. On today’s episode, Guto Monteiro talks to Shannon, Penji’s Partnership Coordinator about his insights into reimagining iconic logos like Gap and Hulu, and explains how to craft effective global campaigns that resonate across diverse cultures and languages. Discover the art of "transcreation" and the secrets to building memorable brand identities for impactful marketing worldwide. false full 226     9cdc2291-a04d-46a1-a606-722478000c99 Building Sustainable Non-Profit Partnerships & Impact Here are three things you’ll learn in this episode:

     

    1. Revolutionizing Non-Profit Engagement through Mutually Beneficial Partnerships: Kaleidoscope.io, founded during the pandemic, helps non-profits, corporate partners, and creators/influencers find "micro mutually beneficial opportunities." This approach focuses on building long-term relationships where all stakeholders gain value (not just financial) and contribute to the mission, leading to more sustainable organizations.

    2. The "Time, Talent, or Treasure" Model for Holistic Support: Nick emphasizes that contributions to non-profits don't always have to be monetary. Organizations can seek support through "time" (volunteering), "talent" (leveraging professional skills), or "treasure" (financial donations), allowing for diverse forms of participation that strengthen the organization's foundation and impact.

    3. Addressing Strategic Gaps and Fair Compensation in the Non-Profit Sector: The conversation highlights the need for non-profits to adopt a more strategic, less tactical mindset, particularly at the board and leadership levels, to build strong community connections. It also addresses the misconception that non-profit workers should accept lower pay, advocating for fair compensation that recognizes the "heart and soul" contributions of mission-driven individuals.

     

    About Nick Lynch and Collidescope:

     

    - Website: https://www.collidescope.io/

    - LinkedIn: https://www.linkedin.com/in/nicholaslynch/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 9 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-sustainable-non-profit-partnerships-impact-kCZm4__L Here are three things you’ll learn in this episode:

     

    1. Revolutionizing Non-Profit Engagement through Mutually Beneficial Partnerships: Kaleidoscope.io, founded during the pandemic, helps non-profits, corporate partners, and creators/influencers find "micro mutually beneficial opportunities." This approach focuses on building long-term relationships where all stakeholders gain value (not just financial) and contribute to the mission, leading to more sustainable organizations.

    2. The "Time, Talent, or Treasure" Model for Holistic Support: Nick emphasizes that contributions to non-profits don't always have to be monetary. Organizations can seek support through "time" (volunteering), "talent" (leveraging professional skills), or "treasure" (financial donations), allowing for diverse forms of participation that strengthen the organization's foundation and impact.

    3. Addressing Strategic Gaps and Fair Compensation in the Non-Profit Sector: The conversation highlights the need for non-profits to adopt a more strategic, less tactical mindset, particularly at the board and leadership levels, to build strong community connections. It also addresses the misconception that non-profit workers should accept lower pay, advocating for fair compensation that recognizes the "heart and soul" contributions of mission-driven individuals.

     

    About Nick Lynch and Collidescope:

     

    - Website: https://www.collidescope.io/

    - LinkedIn: https://www.linkedin.com/in/nicholaslynch/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Building Sustainable Non-Profit Partnerships & Impact Penji 00:42:46 On today’s episode, Nick Lynch talks to Shannon, Penji’s Partnership Coordinator about how non-profits can build sustainable partnerships, leverage new media and influencer marketing, and shift from a scarcity mindset to one of mutually beneficial, long-term relationships for greater impact. On today’s episode, Nick Lynch talks to Shannon, Penji’s Partnership Coordinator about how non-profits can build sustainable partnerships, leverage new media and influencer marketing, and shift from a scarcity mindset to one of mutually beneficial, long-term relationships for greater impact. false full 225     1e10ae99-154f-498e-9da8-480803962a9a How Run the Day Streamlines Events & Fosters Connection in Philly Here are three things you’ll learn in this episode:

    1. Bridging Community and Activity Through Technology: Ian shares his motivation for co-founding Run the Day, emphasizing the importance of community and physical activity. The company combines technology and human support to make organizing races easier for local communities, promoting health and social connection.
    2. Streamlining Race Management with User-Friendly Innovations: Run the Day focuses on building tools specifically for community races with 100 to 5,000 participants. They've introduced innovations like a mobile app for bib assignment (replacing paper labels) and electronic registration, significantly reducing prep work and enhancing the race day experience for organizers and participants.
    3. Sustainable Growth and Future Vision: Run the Day is committed to sustainability by reducing paper waste through digital processes. While currently focused on the growing market of running events in the USA, they aim for global expansion, aligning their business growth with the increasing popularity of community races and active lifestyles.

    About Ian Campbell and Run The Day:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 8 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-run-the-day-streamlines-events-fosters-connection-in-philly-VkpOHl2k Here are three things you’ll learn in this episode:

    1. Bridging Community and Activity Through Technology: Ian shares his motivation for co-founding Run the Day, emphasizing the importance of community and physical activity. The company combines technology and human support to make organizing races easier for local communities, promoting health and social connection.
    2. Streamlining Race Management with User-Friendly Innovations: Run the Day focuses on building tools specifically for community races with 100 to 5,000 participants. They've introduced innovations like a mobile app for bib assignment (replacing paper labels) and electronic registration, significantly reducing prep work and enhancing the race day experience for organizers and participants.
    3. Sustainable Growth and Future Vision: Run the Day is committed to sustainability by reducing paper waste through digital processes. While currently focused on the growing market of running events in the USA, they aim for global expansion, aligning their business growth with the increasing popularity of community races and active lifestyles.

    About Ian Campbell and Run The Day:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Run the Day Streamlines Events & Fosters Connection in Philly Penji 00:34:35 On today’s episode, Ian Campbell talks to Shannon, Penji’s Partnership Coordinator about his company revolutionizing community race management. Discover how Run the Day's innovative technology and hands-on support simplify event organization, foster community, and promote active lifestyles nationwide. On today’s episode, Ian Campbell talks to Shannon, Penji’s Partnership Coordinator about his company revolutionizing community race management. Discover how Run the Day's innovative technology and hands-on support simplify event organization, foster community, and promote active lifestyles nationwide. false full 224     7c63e876-4214-46f4-bfba-0c31211c30e9 AI's Impact on Advertising: Creative Concepts to Future Commercials Here are three things you’ll learn in this episode:

     

    - The Role of Creative Concepting in Advertising: Ryan explains that his company focuses on transforming advertising agency strategies and scripts into visual concepts and animatics, primarily as a sales tool to secure large budgets for major commercial productions.

    - Embracing AI in the Creative Production Pipeline: WBTDP has developed a custom pipeline integrating AI tools for 2D and 3D animation, significantly enhancing efficiency and enabling artists to create more polished, near-final productions from initial drawings.

    - The Evolving Landscape of Advertising and AI's Future Impact: The discussion touches on how AI could lower the barrier to creating ads, leading to micro-targeted campaigns and a higher volume of creative content, while also addressing concerns about job displacement and the ethical implications of AI in the arts.

     

    About Ryan and WB+TDP:

     

    - Website: https://www.wbtdp.com/

    - LinkedIn: https://www.linkedin.com/in/ryan11211/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 7 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ais-impact-on-advertising-creative-concepts-to-future-commercials-miedO7uq Here are three things you’ll learn in this episode:

     

    - The Role of Creative Concepting in Advertising: Ryan explains that his company focuses on transforming advertising agency strategies and scripts into visual concepts and animatics, primarily as a sales tool to secure large budgets for major commercial productions.

    - Embracing AI in the Creative Production Pipeline: WBTDP has developed a custom pipeline integrating AI tools for 2D and 3D animation, significantly enhancing efficiency and enabling artists to create more polished, near-final productions from initial drawings.

    - The Evolving Landscape of Advertising and AI's Future Impact: The discussion touches on how AI could lower the barrier to creating ads, leading to micro-targeted campaigns and a higher volume of creative content, while also addressing concerns about job displacement and the ethical implications of AI in the arts.

     

    About Ryan and WB+TDP:

     

    - Website: https://www.wbtdp.com/

    - LinkedIn: https://www.linkedin.com/in/ryan11211/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     AI's Impact on Advertising: Creative Concepts to Future Commercials Penji 00:38:23 On today’s episode, Ryan Scully from WB+TDP talks to Daniela, Penji’s Partnership Coordinator about the evolving world of advertising. Discover how creative concepts become reality, explore the profound impact of AI on commercial production, and discuss the future of ads in a rapidly changing media landscape. On today’s episode, Ryan Scully from WB+TDP talks to Daniela, Penji’s Partnership Coordinator about the evolving world of advertising. Discover how creative concepts become reality, explore the profound impact of AI on commercial production, and discuss the future of ads in a rapidly changing media landscape. false full 223     338b1525-6353-45c5-8ae6-a21e97de97df Influencer Marketing: Building a Career & Navigating Brand Deals Here are three things you’ll learn in this episode:

    1. Starting Content Creation as a Craft, Not Just for Money: Angel advises aspiring creators to begin with the intention of developing their skills and treating content creation as a creative outlet, emphasizing that this approach helps build a strong foundation before focusing on monetization.
    2. Balancing Passion with the Business of Influencing: The discussion highlights the dual nature of content creation, stressing the importance of learning business skills like contract negotiation, legal matters, and financial management to succeed as a full-time content creator.
    3. Navigating the Unpredictable Income of Influencer Marketing: Angel shares practical insights on managing fluctuating income from brand deals and AdSense, advocating for long-term budgeting and diverse income streams to maintain financial stability in the dynamic influencer industry.

    About Angel and her social media

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 6 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/influencer-marketing-building-a-career-navigating-brand-deals-NxFt_sRb Here are three things you’ll learn in this episode:

    1. Starting Content Creation as a Craft, Not Just for Money: Angel advises aspiring creators to begin with the intention of developing their skills and treating content creation as a creative outlet, emphasizing that this approach helps build a strong foundation before focusing on monetization.
    2. Balancing Passion with the Business of Influencing: The discussion highlights the dual nature of content creation, stressing the importance of learning business skills like contract negotiation, legal matters, and financial management to succeed as a full-time content creator.
    3. Navigating the Unpredictable Income of Influencer Marketing: Angel shares practical insights on managing fluctuating income from brand deals and AdSense, advocating for long-term budgeting and diverse income streams to maintain financial stability in the dynamic influencer industry.

    About Angel and her social media

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Influencer Marketing: Building a Career & Navigating Brand Deals Penji 00:31:51 On today’s episode, Angel Zheng talks to Daniela, Penji’s Partnership Coordinator about growth and navigating the social media space as a freelancer and content creator. On today’s episode, Angel Zheng talks to Daniela, Penji’s Partnership Coordinator about growth and navigating the social media space as a freelancer and content creator. false full 222     c8913e17-7977-40e8-905d-8c2355703179 Mastering SEO & AI for Unstoppable Business Growth & Credibility Here are three things you’ll learn in this episode:

    1. Search Engine Optimization and how it can help your business grow
    2. The Evolving Landscape of Online Visibility
    3. Leveraging Real Experiences for Credibility

    About Dennis and BlitzMetrics

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 5 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/mastering-seo-ai-for-unstoppable-business-growth-credibility-YRPRXrvu Here are three things you’ll learn in this episode:

    1. Search Engine Optimization and how it can help your business grow
    2. The Evolving Landscape of Online Visibility
    3. Leveraging Real Experiences for Credibility

    About Dennis and BlitzMetrics

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mastering SEO & AI for Unstoppable Business Growth & Credibility Penji 00:47:55 On today’s episode, Dennis Yu talks to Daniela, Penji’s Partnership Coordinator about SEO and it’s growing relevance. How AI plays into this with some real world examples! On today’s episode, Dennis Yu talks to Daniela, Penji’s Partnership Coordinator about SEO and it’s growing relevance. How AI plays into this with some real world examples! false full 221     bf68d201-bdef-4091-9039-fbf6b2debafb The Art of Data Storytelling & AI in Design: Branding Insights Here are three things you’ll learn in this episode:

    1. Brand Identity and Simplicity in Logo Design: Kevin emphasizes the power of simplicity in effective logo design, using examples like Verizon and Gap, while acknowledging that brand context can sometimes call for more visual complexity to differentiate.
    2. Unearthing Stories from Complex Data: The episode highlights a unique approach to data visualization, where complex company data is visually structured (like a "biological family tree") to uncover insights, making it easier for companies to understand and productize their information.
    3. AI as a Tool for Creative Enhancement: Kevin discusses the practical integration of AI into design workflows, not as a replacement for human creativity but as a powerful tool for brainstorming, drafting, automating tedious tasks, and improving overall efficiency in the design process.

    About Kevin Ingalls and Boost Labs:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 4 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-art-of-data-storytelling-ai-in-design-branding-insights-cWsH3_0n Here are three things you’ll learn in this episode:

    1. Brand Identity and Simplicity in Logo Design: Kevin emphasizes the power of simplicity in effective logo design, using examples like Verizon and Gap, while acknowledging that brand context can sometimes call for more visual complexity to differentiate.
    2. Unearthing Stories from Complex Data: The episode highlights a unique approach to data visualization, where complex company data is visually structured (like a "biological family tree") to uncover insights, making it easier for companies to understand and productize their information.
    3. AI as a Tool for Creative Enhancement: Kevin discusses the practical integration of AI into design workflows, not as a replacement for human creativity but as a powerful tool for brainstorming, drafting, automating tedious tasks, and improving overall efficiency in the design process.

    About Kevin Ingalls and Boost Labs:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Art of Data Storytelling & AI in Design: Branding Insights Penji 00:40:05 On today’s episode, Kevin Ingalls talks to Shannon, Penji’s Partnership Coordinator about his insights on iconic brand logos, discuss how to tell compelling stories with complex data, and explore the evolving role of AI in enhancing creative processes and efficiency. On today’s episode, Kevin Ingalls talks to Shannon, Penji’s Partnership Coordinator about his insights on iconic brand logos, discuss how to tell compelling stories with complex data, and explore the evolving role of AI in enhancing creative processes and efficiency. false full 220     4041bfad-f765-4bb7-97b3-480ca06f2ab5 From Fashion to Flora: On Niche PR & Sustainable Business Here are three things you’ll learn in this episode:

    1. Niche PR for a Passionate Industry: Katie Dubow, CEO and founder of Garden Media Group, explains how her company specializes in PR for the gardening industry, promoting everything from seeds to outdoor furniture. She highlights the unique fulfillment of working in a field that scientifically boosts happiness and resonates with her personal values, a stark contrast to her previous experience in fashion PR.
    2. Navigating Industry Challenges and Trends: The podcast delves into the specific difficulties of plant PR, such as the multi-year cultivation process that impacts supply and demand, and the regional nature of outdoor plants. Katie also discusses the significant surge in new gardeners during the pandemic (18 million new gardeners) and the current focus on retaining these individuals by understanding their evolving needs and desires for environmental support and home beautification.
    3. The Power of Values-Driven Marketing and Storytelling: Katie emphasizes that successful plant marketing sells a "dream" rather than just a product, intertwining plants with key life moments and aspirations (e.g., a tree growing with a new home). She also underscores the importance of a strong company culture built on values, refusing to work with clients whose products harm the environment, which not only attracts like-minded clients but also fosters a dedicated and passionate team.

    About Katie Dubow & Garden Media Group:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 3 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-fashion-to-flora-on-niche-pr-sustainable-business-SFHZJFi2 Here are three things you’ll learn in this episode:

    1. Niche PR for a Passionate Industry: Katie Dubow, CEO and founder of Garden Media Group, explains how her company specializes in PR for the gardening industry, promoting everything from seeds to outdoor furniture. She highlights the unique fulfillment of working in a field that scientifically boosts happiness and resonates with her personal values, a stark contrast to her previous experience in fashion PR.
    2. Navigating Industry Challenges and Trends: The podcast delves into the specific difficulties of plant PR, such as the multi-year cultivation process that impacts supply and demand, and the regional nature of outdoor plants. Katie also discusses the significant surge in new gardeners during the pandemic (18 million new gardeners) and the current focus on retaining these individuals by understanding their evolving needs and desires for environmental support and home beautification.
    3. The Power of Values-Driven Marketing and Storytelling: Katie emphasizes that successful plant marketing sells a "dream" rather than just a product, intertwining plants with key life moments and aspirations (e.g., a tree growing with a new home). She also underscores the importance of a strong company culture built on values, refusing to work with clients whose products harm the environment, which not only attracts like-minded clients but also fosters a dedicated and passionate team.

    About Katie Dubow & Garden Media Group:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From Fashion to Flora: On Niche PR & Sustainable Business Penji 00:34:36 On today’s episode, Katie Dubow talks to Shannon, Penji’s Partnership Coordinator about how Katie, a second-generation business owner, champions sustainability and happiness through plants, sharing insights on niche marketing, industry shifts, and the unique challenges of promoting living products. On today’s episode, Katie Dubow talks to Shannon, Penji’s Partnership Coordinator about how Katie, a second-generation business owner, champions sustainability and happiness through plants, sharing insights on niche marketing, industry shifts, and the unique challenges of promoting living products. false full 219     edff9faf-f18b-47e2-8ec8-574d38850ed3 From $12K to 6 Stores: The Busted Bra Shop Story Here are three things you’ll learn in this episode:

     

    🌎 Identifying and Filling a Market Gap: Leigh Padgett, a disabled veteran, recognized a significant unmet need for properly fitting bras, especially for women with larger cup sizes, in Detroit. She launched Busted Bra Shop in 2013 with minimal capital, driven by the realization that women were traveling long distances or struggling to find suitable options.

     

    🤝 The Power of Word-of-Mouth and Community Engagement: The initial growth of Busted Bra Shop was largely fueled by word-of-mouth referrals and active community engagement. Leigh leveraged a business incubator contest, street-corner promotions, and private parties to attract her first customers, quickly expanding beyond the initial 100 to thousands through genuine customer satisfaction and unique service.

     

     

     

    💡 Advocacy for Inclusivity and Industry Influence: Busted Bra Shop is committed to inclusivity, offering over 200 bra sizes and a wide range of colors and styles, contrasting with the limited options found in most national brands. Leigh actively collaborates with manufacturers to influence design and production, even inspiring a new bra style (the "Jada") based on customer and employee feedback, demonstrating her impact on the industry.

     

    About Lee and Busted Bra Shop:

     

    - Website: https://bustedbrashop.com/

    - LinkedIn: https://www.linkedin.com/in/lee-padgett-9a469861/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 2 Jul 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-12k-to-6-stores-the-busted-bra-shop-story-5uc6fbCp Here are three things you’ll learn in this episode:

     

    🌎 Identifying and Filling a Market Gap: Leigh Padgett, a disabled veteran, recognized a significant unmet need for properly fitting bras, especially for women with larger cup sizes, in Detroit. She launched Busted Bra Shop in 2013 with minimal capital, driven by the realization that women were traveling long distances or struggling to find suitable options.

     

    🤝 The Power of Word-of-Mouth and Community Engagement: The initial growth of Busted Bra Shop was largely fueled by word-of-mouth referrals and active community engagement. Leigh leveraged a business incubator contest, street-corner promotions, and private parties to attract her first customers, quickly expanding beyond the initial 100 to thousands through genuine customer satisfaction and unique service.

     

     

     

    💡 Advocacy for Inclusivity and Industry Influence: Busted Bra Shop is committed to inclusivity, offering over 200 bra sizes and a wide range of colors and styles, contrasting with the limited options found in most national brands. Leigh actively collaborates with manufacturers to influence design and production, even inspiring a new bra style (the "Jada") based on customer and employee feedback, demonstrating her impact on the industry.

     

    About Lee and Busted Bra Shop:

     

    - Website: https://bustedbrashop.com/

    - LinkedIn: https://www.linkedin.com/in/lee-padgett-9a469861/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From $12K to 6 Stores: The Busted Bra Shop Story Penji 00:33:20 On today’s episode, Lee Padgett from Busted Bra Shop talks to Daniela, Penji’s partnership coordinator about how she built a thriving business from the ground up, securing her first 100 customers by fearlessly addressing an unmet need for inclusive bra sizing in Detroit and beyond. On today’s episode, Lee Padgett from Busted Bra Shop talks to Daniela, Penji’s partnership coordinator about how she built a thriving business from the ground up, securing her first 100 customers by fearlessly addressing an unmet need for inclusive bra sizing in Detroit and beyond. false full 218     f28ef754-6243-4d25-84b0-ed6d4015e13c Inside Pharma PR: On Patient Safety, LinkedIn, and AI's Impact Here are three things you’ll learn in this episode:

    1. Kirsten's Career Journey and Passion for Healthcare PR: Kirsten, a senior at Temple University majoring in Public Relations and Journalism, gained early experience in pharmaceutical PR through internships. She developed a passion for healthcare communication after working with organizations like Philly Teen Vax and RX 360, where she now has a post-graduation job focusing on patient safety and supply chain integrity.
    2. Influencer Marketing and Social Media Experience: In addition to her PR career, Kirsten has experience as a social media ambassador, collaborating with brands like PrettyLittleThing. Her background in influencer marketing helped her understand the value of social media engagement, pricing for brand deals, and how to communicate effectively with influencers.
    3. Social Media Strategy and AI Use in PR: Kirsten primarily uses LinkedIn for pharmaceutical PR, as it facilitates professional conversations and industry engagement. While she occasionally uses AI for tasks like generating captions and hashtags, she remains cautious about relying on it for factual accuracy, especially in the pharmaceutical sector.

    About Kirsten Kanuika and Rx-360:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 2 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/inside-pharma-pr-on-patient-safety-linkedin-and-ais-impact-BuzhNUpC Here are three things you’ll learn in this episode:

    1. Kirsten's Career Journey and Passion for Healthcare PR: Kirsten, a senior at Temple University majoring in Public Relations and Journalism, gained early experience in pharmaceutical PR through internships. She developed a passion for healthcare communication after working with organizations like Philly Teen Vax and RX 360, where she now has a post-graduation job focusing on patient safety and supply chain integrity.
    2. Influencer Marketing and Social Media Experience: In addition to her PR career, Kirsten has experience as a social media ambassador, collaborating with brands like PrettyLittleThing. Her background in influencer marketing helped her understand the value of social media engagement, pricing for brand deals, and how to communicate effectively with influencers.
    3. Social Media Strategy and AI Use in PR: Kirsten primarily uses LinkedIn for pharmaceutical PR, as it facilitates professional conversations and industry engagement. While she occasionally uses AI for tasks like generating captions and hashtags, she remains cautious about relying on it for factual accuracy, especially in the pharmaceutical sector.

    About Kirsten Kanuika and Rx-360:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Inside Pharma PR: On Patient Safety, LinkedIn, and AI's Impact Penji 00:43:37 On today’s episode, Kirsten Kanuika talks to Shannon about her journey in PR and social media, from interning at Philly Teen Vax to becoming the PR and Outreach Coordinator at RX-360. They discuss her passion for healthcare communications, her experience as a fashion influencer, and the evolving role of AI in social media marketing. On today’s episode, Kirsten Kanuika talks to Shannon about her journey in PR and social media, from interning at Philly Teen Vax to becoming the PR and Outreach Coordinator at RX-360. They discuss her passion for healthcare communications, her experience as a fashion influencer, and the evolving role of AI in social media marketing. false full 217     f9afc968-1bae-46ea-8e0b-4f237be21727 Marketing Uncensored: Risky Ads, Real Growth & Spaghetti Scissors?! Here are three things you’ll learn in this episode:

    1. Embracing Unconventional Marketing & Risk-Taking: The episode highlights the importance of thinking outside the box in marketing, even if it means taking risks or being provocative to grab attention. It emphasizes that while some methods may seem unconventional, they can be highly effective in a noisy market.
    2. The Reality of Entrepreneurial Journeys & Growth Mindset: Chris discusses the challenges and sacrifices involved in building a business, debunking the myth of instant success often portrayed online. He stresses the importance of a "growth mindset" balanced with self-care, and the value of having clients lined up before taking the leap into entrepreneurship.
    3. Knowing Your Worth and Unique Positioning: The conversation underlines the significance of understanding your value as a marketer or business owner, advocating for fair compensation (including revenue percentages or equity) and learning to say "no" to opportunities that don't align with your worth. It also encourages finding a unique niche to stand out in a crowded market.

     

    About Chris Moulton and Moulton Digital:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 1 Jul 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/marketing-uncensored-risky-ads-real-growth-spaghetti-scissors-tvGi1LXD Here are three things you’ll learn in this episode:

    1. Embracing Unconventional Marketing & Risk-Taking: The episode highlights the importance of thinking outside the box in marketing, even if it means taking risks or being provocative to grab attention. It emphasizes that while some methods may seem unconventional, they can be highly effective in a noisy market.
    2. The Reality of Entrepreneurial Journeys & Growth Mindset: Chris discusses the challenges and sacrifices involved in building a business, debunking the myth of instant success often portrayed online. He stresses the importance of a "growth mindset" balanced with self-care, and the value of having clients lined up before taking the leap into entrepreneurship.
    3. Knowing Your Worth and Unique Positioning: The conversation underlines the significance of understanding your value as a marketer or business owner, advocating for fair compensation (including revenue percentages or equity) and learning to say "no" to opportunities that don't align with your worth. It also encourages finding a unique niche to stand out in a crowded market.

     

    About Chris Moulton and Moulton Digital:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Marketing Uncensored: Risky Ads, Real Growth & Spaghetti Scissors?! Penji 00:35:44 On today’s episode, Chris Moulton talks to Shannon, Penji’s Partnership Coordinator, about his insights on career growth, marketing strategies, and the realities of building a successful agency. On today’s episode, Chris Moulton talks to Shannon, Penji’s Partnership Coordinator, about his insights on career growth, marketing strategies, and the realities of building a successful agency. false full 216     f708d874-2d61-4d00-b439-c8ac7d79b54b Secret to Success: Agency Growth & Employee Retention Here are three things you’ll learn in this episode:

    1. The Importance of Understanding Client and Business Needs: David discusses the challenge of learning a new industry when working with different businesses. He emphasizes the importance of asking the right questions, as clients often assume their knowledge is common understanding. Shannon relates this to agency work, explaining that both service providers and clients need to educate each other to ensure smooth collaboration.
    2. Sustainable Growth Through Retention and Merit-Based Raises: David attributes his company's rapid growth to strong client relationships and a focus on long-term engagements. He also highlights the importance of employee retention, which he has achieved through a unique milestone-based raise system. Instead of traditional promotion structures, employees earn raises by leveling up specific skills, making growth more merit-based and motivating.
    3. Automation as the Core of Business Improvement: David explains how automation enhances business operations. Rather than being tied to a single industry, automation is a universal tool that replaces inefficient processes, such as cumbersome spreadsheets, with streamlined systems. Whether through AI, integrations, web apps, or even augmented reality, the goal is always to improve efficiency and remove unnecessary manual tasks.

    About David Hartmann & Silver Logic:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 1 Jul 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/secret-to-success-agency-growth-employee-retention-ZpiVBbG5 Here are three things you’ll learn in this episode:

    1. The Importance of Understanding Client and Business Needs: David discusses the challenge of learning a new industry when working with different businesses. He emphasizes the importance of asking the right questions, as clients often assume their knowledge is common understanding. Shannon relates this to agency work, explaining that both service providers and clients need to educate each other to ensure smooth collaboration.
    2. Sustainable Growth Through Retention and Merit-Based Raises: David attributes his company's rapid growth to strong client relationships and a focus on long-term engagements. He also highlights the importance of employee retention, which he has achieved through a unique milestone-based raise system. Instead of traditional promotion structures, employees earn raises by leveling up specific skills, making growth more merit-based and motivating.
    3. Automation as the Core of Business Improvement: David explains how automation enhances business operations. Rather than being tied to a single industry, automation is a universal tool that replaces inefficient processes, such as cumbersome spreadsheets, with streamlined systems. Whether through AI, integrations, web apps, or even augmented reality, the goal is always to improve efficiency and remove unnecessary manual tasks.

    About David Hartmann & Silver Logic:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Secret to Success: Agency Growth & Employee Retention Penji 00:40:46 On today’s episode, David Hartmann talks to Shannon, Penji’s Partnership Coordinator, about his journey from Germany to founding The Silver Logic, a business automation company. They discuss strategies for agency growth, employee retention through milestone-based raises, and the importance of simplifying processes for businesses through automation. On today’s episode, David Hartmann talks to Shannon, Penji’s Partnership Coordinator, about his journey from Germany to founding The Silver Logic, a business automation company. They discuss strategies for agency growth, employee retention through milestone-based raises, and the importance of simplifying processes for businesses through automation. false full 215     8c1e76aa-6144-4f7a-aafb-5fc1de041d76 The Art of Brand Worlds: Creativity, Nostalgia, and AI in Design Here are three things you’ll learn in this episode:

    1. Rebranding Through Nostalgia: James suggests that reviving iconic brands like Blockbuster could be highly successful by tapping into consumer nostalgia and the growing appeal of physical media.
    2. The Psychology of Branding: A brand's visual elements, such as colors and textures, are intentionally crafted to evoke specific emotions and resonate psychologically with target consumers, attracting them to the brand's "world."
    3. AI as a Creative Tool: Rather than a threat, James views AI as an exciting tool that enhances the creative process, allowing designers to add unique layers of artistry and efficiency to their work, fostering a collaborative "jazz" between human and machine.

    About James Adame & JA Studio:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 30 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-art-of-brand-worlds-creativity-nostalgia-and-ai-in-design-s1skhydx Here are three things you’ll learn in this episode:

    1. Rebranding Through Nostalgia: James suggests that reviving iconic brands like Blockbuster could be highly successful by tapping into consumer nostalgia and the growing appeal of physical media.
    2. The Psychology of Branding: A brand's visual elements, such as colors and textures, are intentionally crafted to evoke specific emotions and resonate psychologically with target consumers, attracting them to the brand's "world."
    3. AI as a Creative Tool: Rather than a threat, James views AI as an exciting tool that enhances the creative process, allowing designers to add unique layers of artistry and efficiency to their work, fostering a collaborative "jazz" between human and machine.

    About James Adame & JA Studio:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Art of Brand Worlds: Creativity, Nostalgia, and AI in Design Penji 00:39:04 On today’s episode, James Adame talks to Shannon, Penji’s Partnership Coordinator about how to harness nostalgia for rebrands, the importance of infusing emotion into your brand's visual identity, and the evolving role of AI as a powerful tool for designers in today's creative landscape. On today’s episode, James Adame talks to Shannon, Penji’s Partnership Coordinator about how to harness nostalgia for rebrands, the importance of infusing emotion into your brand's visual identity, and the evolving role of AI as a powerful tool for designers in today's creative landscape. false full 214     6d9ccceb-74fc-497a-b08e-cfed6f643de2 Building a Global Design Agency with Stera Global Here are three things you’ll learn in this episode:

    1. Building a Global, Cohesive Remote Team: Daniil shares how Stera Global leverages tools like Discord and prioritizes personal connection to overcome the challenges of managing a worldwide remote team, fostering trust and accountability among employees.
    2. The Evolution of Agency Growth: Learn from Stera Global's journey, including the pitfalls of relying heavily on freelancers and single marketing platforms, emphasizing the necessity of diversification and readiness to serve high-tier clients.
    3. Balancing Creativity and Client Needs in Design: The discussion highlights the continuous challenge of aligning creative vision with client expectations, stressing the importance of clear communication, realistic expectations, and the willingness to say "no" when necessary to ensure project success and quality.

    About Daniil Neverodsky & Stera Global:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 29 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-a-global-design-agency-with-stera-global-FBNy_rhD Here are three things you’ll learn in this episode:

    1. Building a Global, Cohesive Remote Team: Daniil shares how Stera Global leverages tools like Discord and prioritizes personal connection to overcome the challenges of managing a worldwide remote team, fostering trust and accountability among employees.
    2. The Evolution of Agency Growth: Learn from Stera Global's journey, including the pitfalls of relying heavily on freelancers and single marketing platforms, emphasizing the necessity of diversification and readiness to serve high-tier clients.
    3. Balancing Creativity and Client Needs in Design: The discussion highlights the continuous challenge of aligning creative vision with client expectations, stressing the importance of clear communication, realistic expectations, and the willingness to say "no" when necessary to ensure project success and quality.

    About Daniil Neverodsky & Stera Global:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Building a Global Design Agency with Stera Global Penji 00:37:04 On today’s episode, Daniel Neverodsky talks to Shannon, Penji’s Partnership Coordinator about the importance of strong team relationships in a remote environment, the challenges of client acquisition, and how to balance creative vision with client needs for impactful design. On today’s episode, Daniel Neverodsky talks to Shannon, Penji’s Partnership Coordinator about the importance of strong team relationships in a remote environment, the challenges of client acquisition, and how to balance creative vision with client needs for impactful design. false full 213     5b0b1e2f-57a9-4909-9002-b35d183112f8 From Tech to Education: A Marketing Journey Here are three things you’ll learn in this episode:

    1. Unique Career Paths in Marketing: Kiara's journey from tech startups and healthcare to higher education highlights how diverse experiences, particularly in client relations and project management, contribute to a well-rounded marketing professional.
    2. Authentic Storytelling in Higher Education: The episode emphasizes the importance of genuine student and faculty stories to differentiate an educational institution, fostering a sense of impact and community that resonates deeply with prospective students.
    3. Measuring Marketing Success Holistically: Learn how Boston College measures campaign effectiveness through a combination of enrollment data, ad engagement, event attendance, and invaluable anecdotal feedback from students, underscoring the human element in marketing.

    About Kiara Serret & Boston College:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 29 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-tech-to-education-a-marketing-journey-enEegavt Here are three things you’ll learn in this episode:

    1. Unique Career Paths in Marketing: Kiara's journey from tech startups and healthcare to higher education highlights how diverse experiences, particularly in client relations and project management, contribute to a well-rounded marketing professional.
    2. Authentic Storytelling in Higher Education: The episode emphasizes the importance of genuine student and faculty stories to differentiate an educational institution, fostering a sense of impact and community that resonates deeply with prospective students.
    3. Measuring Marketing Success Holistically: Learn how Boston College measures campaign effectiveness through a combination of enrollment data, ad engagement, event attendance, and invaluable anecdotal feedback from students, underscoring the human element in marketing.

    About Kiara Serret & Boston College:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From Tech to Education: A Marketing Journey Penji 00:34:02 On today’s episode, Kiara Serret talks to Shannon, Penji’s Partnership Coordinator about how a non-linear career path can lead to marketing success, the power of authentic storytelling in higher education, and how to measure campaign effectiveness through a blend of data and community engagement. On today’s episode, Kiara Serret talks to Shannon, Penji’s Partnership Coordinator about how a non-linear career path can lead to marketing success, the power of authentic storytelling in higher education, and how to measure campaign effectiveness through a blend of data and community engagement. false full 212     12f263c4-f268-4821-93b9-6985c7a94762 Business Growth & Social Impact: Interview with Never Settle Here are three things you’ll learn in this episode:

    1. Values-Driven Business: Never Settle operates on the principle of "not settling," focusing on doing the right thing in business, prioritizing people, ethics, and moral values, rather than solely pursuing profit.
    2. Strategic Growth for All Businesses: The agency offers services like branding, design, marketing, web development, and e-commerce to both small and large businesses, emphasizing efficient collaboration to maximize client ROI regardless of size.
    3. Social Impact and Marketing Adaptation: Learn about Never Settle's commitment to fighting human trafficking through their services and gain insights into adapting marketing strategies to different audiences and industries, moving beyond one-size-fits-all solutions.

    About Kenn and Never Settle:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 28 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/business-growth-social-impact-interview-with-never-settle-kbeAkHcl Here are three things you’ll learn in this episode:

    1. Values-Driven Business: Never Settle operates on the principle of "not settling," focusing on doing the right thing in business, prioritizing people, ethics, and moral values, rather than solely pursuing profit.
    2. Strategic Growth for All Businesses: The agency offers services like branding, design, marketing, web development, and e-commerce to both small and large businesses, emphasizing efficient collaboration to maximize client ROI regardless of size.
    3. Social Impact and Marketing Adaptation: Learn about Never Settle's commitment to fighting human trafficking through their services and gain insights into adapting marketing strategies to different audiences and industries, moving beyond one-size-fits-all solutions.

    About Kenn and Never Settle:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Business Growth & Social Impact: Interview with Never Settle Penji 00:28:03 On today’s episode, Kenn Kelly talks to Daniela, Penji’s Partnership Coordinator about how they help businesses grow through branding, design, marketing, and tech, all while staying true to their core values and fighting against human trafficking. On today’s episode, Kenn Kelly talks to Daniela, Penji’s Partnership Coordinator about how they help businesses grow through branding, design, marketing, and tech, all while staying true to their core values and fighting against human trafficking. false full 211     1a5fcd08-5190-4523-ae21-3d44b90c8a68 Digital Marketing Trends: AI, Social Media & Brand Strategy Here are three things you’ll learn in this episode:

    • Digital Marketing Evolution: Learn how digital marketing strategies have transformed, especially post-COVID, with a focus on online presence, social media, and the integration of AI tools.
    • Brand Storytelling & Cohesiveness: Gain advice on understanding your brand, setting clear goals, and maintaining a consistent brand voice across all marketing channels for effective growth.
    • Adapting to Trends & Transparency: Understand the importance of staying current with digital trends, particularly on social media platforms like TikTok, and the growing demand for transparency from younger, more marketing-savvy audiences.

    About Aliya and Camber Creative:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 28 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/digital-marketing-trends-ai-social-media-brand-strategy-mZcJFO7m Here are three things you’ll learn in this episode:

    • Digital Marketing Evolution: Learn how digital marketing strategies have transformed, especially post-COVID, with a focus on online presence, social media, and the integration of AI tools.
    • Brand Storytelling & Cohesiveness: Gain advice on understanding your brand, setting clear goals, and maintaining a consistent brand voice across all marketing channels for effective growth.
    • Adapting to Trends & Transparency: Understand the importance of staying current with digital trends, particularly on social media platforms like TikTok, and the growing demand for transparency from younger, more marketing-savvy audiences.

    About Aliya and Camber Creative:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Digital Marketing Trends: AI, Social Media & Brand Strategy Penji 00:35:09 On today’s episode, Aliya Al-Balooshi from Camber Creative talks to Daniela, Penji’s Partnership Coordinator about the secrets to building a cohesive brand story, adapting to new technologies like AI, and mastering social media to drive business growth in today's fast-paced digital landscape. On today’s episode, Aliya Al-Balooshi from Camber Creative talks to Daniela, Penji’s Partnership Coordinator about the secrets to building a cohesive brand story, adapting to new technologies like AI, and mastering social media to drive business growth in today's fast-paced digital landscape. false full 210     44e4e6e8-53a9-419c-bdf8-a151b45a3f93 The Birth of Welcome: Building & Finding Your Calling Here are three things you’ll learn in this episode:

     

    - From Environmental Engineering to App Development: Lindsay shares her unconventional career path, transitioning from a focus on international aid and environmental work to finding her passion in the fast-paced world of app development.

    - The Birth of Welcome: Lindsay recounts her initial struggles with app development and how a negative experience ultimately inspired her to create Welcome, an agency dedicated to quality and user-centric design.

    - Balancing Beauty and Function in App Design:The discussion highlights the critical balance between aesthetics and functionality in app and web development, emphasizing the importance of user experience and buildability.

     

    About Lindsey and WLCM:

     

    - Website: https://wlcm.studio/

    - LinkedIn: https://www.linkedin.com/in/lindseywitmercollins/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 27 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-birth-of-welcome-building-finding-your-calling-H52Xg3cu Here are three things you’ll learn in this episode:

     

    - From Environmental Engineering to App Development: Lindsay shares her unconventional career path, transitioning from a focus on international aid and environmental work to finding her passion in the fast-paced world of app development.

    - The Birth of Welcome: Lindsay recounts her initial struggles with app development and how a negative experience ultimately inspired her to create Welcome, an agency dedicated to quality and user-centric design.

    - Balancing Beauty and Function in App Design:The discussion highlights the critical balance between aesthetics and functionality in app and web development, emphasizing the importance of user experience and buildability.

     

    About Lindsey and WLCM:

     

    - Website: https://wlcm.studio/

    - LinkedIn: https://www.linkedin.com/in/lindseywitmercollins/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Birth of Welcome: Building & Finding Your Calling Penji 00:32:53 On today’s episode, Lindsey Witmer Collins talks to Daniela, Penji’s Partnership Coordinator about her journey from environmental engineering to building a successful app development agency. Learn how a challenging first app experience led to a thriving business focused on quality, user-friendly design, and a collaborative approach. On today’s episode, Lindsey Witmer Collins talks to Daniela, Penji’s Partnership Coordinator about her journey from environmental engineering to building a successful app development agency. Learn how a challenging first app experience led to a thriving business focused on quality, user-friendly design, and a collaborative approach. false full 209     8d7d62e4-6c6c-4806-abd8-01336a60607b Why Advanced SEO is a Myth in Digital Marketing Here are three things you’ll learn in this episode:

     

    1. The "No Such Thing as Advanced SEO" Argument: Harry defends his long-held belief that effective SEO fundamentally relies on high-quality, authoritative, thorough, and genuine content, rather than complex "advanced" tactics, while acknowledging the importance of technical and off-page elements for long-term longevity.

     

    2. Strategic Business Segmentation for Clarity: Harry explains how his agency, Conversion Pipeline, strategically split into two distinct brands (Conversion Pipeline for retail clients and White Label Agency for agency partners) to avoid confusion and better serve the differing incentives and needs of each market.

     

    3. The Importance of Client Education and Expectation Setting: The discussion highlights the crucial role of agencies in educating clients about digital marketing processes, especially for services like SEO where results may not be immediately visible or linear, emphasizing that clear communication builds trust and manages expectations effectively.

     

    About Harry Brooks & White Label Agency:

     

    - Website:  https://www.whitelabelagency.co/

    - LinkedIn: https://www.linkedin.com/in/gharrybrooks/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 26 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-advanced-seo-is-a-myth-in-digital-marketing-m6ubqIfl Here are three things you’ll learn in this episode:

     

    1. The "No Such Thing as Advanced SEO" Argument: Harry defends his long-held belief that effective SEO fundamentally relies on high-quality, authoritative, thorough, and genuine content, rather than complex "advanced" tactics, while acknowledging the importance of technical and off-page elements for long-term longevity.

     

    2. Strategic Business Segmentation for Clarity: Harry explains how his agency, Conversion Pipeline, strategically split into two distinct brands (Conversion Pipeline for retail clients and White Label Agency for agency partners) to avoid confusion and better serve the differing incentives and needs of each market.

     

    3. The Importance of Client Education and Expectation Setting: The discussion highlights the crucial role of agencies in educating clients about digital marketing processes, especially for services like SEO where results may not be immediately visible or linear, emphasizing that clear communication builds trust and manages expectations effectively.

     

    About Harry Brooks & White Label Agency:

     

    - Website:  https://www.whitelabelagency.co/

    - LinkedIn: https://www.linkedin.com/in/gharrybrooks/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why Advanced SEO is a Myth in Digital Marketing Penji 00:36:29 On today’s episode, Harry Brooks talks to Shannon, Penji’s Partnership Coordinator about his bold take on digital marketing, arguing that quality content and holistic strategies always prevail. Discover his journey from affiliate marketing to co-founding a full-service agency and a white-label solution, emphasizing the critical importance of clear communication and setting client expectations in the dynamic world of SEO and PPC. On today’s episode, Harry Brooks talks to Shannon, Penji’s Partnership Coordinator about his bold take on digital marketing, arguing that quality content and holistic strategies always prevail. Discover his journey from affiliate marketing to co-founding a full-service agency and a white-label solution, emphasizing the critical importance of clear communication and setting client expectations in the dynamic world of SEO and PPC. false full 208     ff8853a8-c3b6-441f-b318-2d91f579ebe5 Building Community in the Digital Age: Beyond the Scroll Here are three things you’ll learn in this episode:

     

    1. From Graphic Design to Community Tech: Danny shares his diverse professional background, starting with early iPhone app icon design and moving through various creative roles, ultimately leading him to found Ville.Social as a solution to foster real-world connections.

     

    2. Ville.Social's Innovative Approach to Events: Ville.Social uses a TikTok-like interface with five-second looping videos to showcase local events, allowing users to instantly add them to their device calendars and encouraging consistent attendance to build rapport and community.

     

    3. Combating Digital Isolation: The platform directly addresses chronic loneliness by leveraging familiar technology to guide users towards in-person interactions, challenging traditional social media models that prioritize screen time over genuine human connection and the importance of "third spaces."

     

    About Danny Meese and Ville Social:

     

    - Website: https://ville.social/

    - LinkedIn: https://www.linkedin.com/in/danny-meese-0651baa1/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 25 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-community-in-the-digital-age-beyond-the-scroll-subU78n9 Here are three things you’ll learn in this episode:

     

    1. From Graphic Design to Community Tech: Danny shares his diverse professional background, starting with early iPhone app icon design and moving through various creative roles, ultimately leading him to found Ville.Social as a solution to foster real-world connections.

     

    2. Ville.Social's Innovative Approach to Events: Ville.Social uses a TikTok-like interface with five-second looping videos to showcase local events, allowing users to instantly add them to their device calendars and encouraging consistent attendance to build rapport and community.

     

    3. Combating Digital Isolation: The platform directly addresses chronic loneliness by leveraging familiar technology to guide users towards in-person interactions, challenging traditional social media models that prioritize screen time over genuine human connection and the importance of "third spaces."

     

    About Danny Meese and Ville Social:

     

    - Website: https://ville.social/

    - LinkedIn: https://www.linkedin.com/in/danny-meese-0651baa1/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Building Community in the Digital Age: Beyond the Scroll Penji 00:43:28 On today’s episode, Danny Meese talks to Shannon, Penji’s Partnership Coordinator about his unique journey from iPhone app icons to building a platform that uses addictive short-form video to connect people with local events and foster genuine in-person community. Discover why finding your "third space" is more important than ever in an increasingly isolated world. On today’s episode, Danny Meese talks to Shannon, Penji’s Partnership Coordinator about his unique journey from iPhone app icons to building a platform that uses addictive short-form video to connect people with local events and foster genuine in-person community. Discover why finding your "third space" is more important than ever in an increasingly isolated world. false full 207     f0ade26b-391f-4eb8-a579-58f583b4f702 Generative Design: Why Human Intuition Still Reigns Supreme Here are three things you’ll learn in this episode:

     

    1. Generative Design Evolution: The discussion clarifies the shifting definition of "generative design," contrasting earlier parametric, rule-based systems with current AI-powered diffusion models, highlighting the confusion and new opportunities arising from this change.

    2. The Indispensable Human Element: Despite AI's capabilities, human designers remain crucial for translating purpose into effective communication, reading subtle cues, and guiding AI tools to produce non-generic, purposeful outputs that resonate with an audience.

    3. Taste and Vision Over Execution: The conversation emphasizes that "taste" is inherently human, developed through experience and persuasion, suggesting that in the future, ownership and value in design will increasingly shift from manual execution to unique vision and strategic direction.

     

    About Gal Shaya & Content Proto:

     

    - Website: http://wearepro.to/

    - LinkedIn: https://www.linkedin.com/in/gal-shaya-10309034/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 25 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/generative-design-why-human-intuition-still-reigns-supreme-RPWSHL2z Here are three things you’ll learn in this episode:

     

    1. Generative Design Evolution: The discussion clarifies the shifting definition of "generative design," contrasting earlier parametric, rule-based systems with current AI-powered diffusion models, highlighting the confusion and new opportunities arising from this change.

    2. The Indispensable Human Element: Despite AI's capabilities, human designers remain crucial for translating purpose into effective communication, reading subtle cues, and guiding AI tools to produce non-generic, purposeful outputs that resonate with an audience.

    3. Taste and Vision Over Execution: The conversation emphasizes that "taste" is inherently human, developed through experience and persuasion, suggesting that in the future, ownership and value in design will increasingly shift from manual execution to unique vision and strategic direction.

     

    About Gal Shaya & Content Proto:

     

    - Website: http://wearepro.to/

    - LinkedIn: https://www.linkedin.com/in/gal-shaya-10309034/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Generative Design: Why Human Intuition Still Reigns Supreme Penji 00:47:21 On today’s episode, Gal Shaya talks to Shannon, Penji’s Partnership Coordinator, about generative design and AI's impact on creativity with our latest guest. We explore the critical role of human intuition and vision in an increasingly automated world, questioning what truly defines "taste" and ownership in design. Join us to understand why human-centric approaches remain indispensable in shaping compelling brand experiences. On today’s episode, Gal Shaya talks to Shannon, Penji’s Partnership Coordinator, about generative design and AI's impact on creativity with our latest guest. We explore the critical role of human intuition and vision in an increasingly automated world, questioning what truly defines "taste" and ownership in design. Join us to understand why human-centric approaches remain indispensable in shaping compelling brand experiences. false full 206     bddc2969-edd0-4603-bbf0-d00901d453bc Revolutionizing Health: Yield Health's Smartphone Checkups Here are three things you’ll learn in this episode:

     

    🌐 Smartphone-Based Health Screenings: Yield Health Group offers a unique app that performs full health checkups in just two minutes using only a smartphone's camera and microphone, screening for over 50 biomarkers without the need for traditional tests or wearables.

     

    🧠Focus on Prevention and Accessibility: The company's mission is to extend healthy lifespans by making preventative health care accessible, addressing the current healthcare system's reactive approach to disease rather than proactive prevention.

     

    📲B2B2C Business Model: Yield Health Group partners with large organizations like insurance companies and longevity clinics to distribute their app, ensuring wider accessibility to end-users and fostering a healthier insured population.

     

    About Johannes and Youth Healthcare:

     

    - Website: https://www.youth-healthtech.com](https://www.youth-healthtech.com/

    - LinkedIn: https://www.linkedin.com/in/johannes-kraus-948040151/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Tue, 24 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/revolutionizing-health-yield-healths-smartphone-checkups-7kUtn7Kj Here are three things you’ll learn in this episode:

     

    🌐 Smartphone-Based Health Screenings: Yield Health Group offers a unique app that performs full health checkups in just two minutes using only a smartphone's camera and microphone, screening for over 50 biomarkers without the need for traditional tests or wearables.

     

    🧠Focus on Prevention and Accessibility: The company's mission is to extend healthy lifespans by making preventative health care accessible, addressing the current healthcare system's reactive approach to disease rather than proactive prevention.

     

    📲B2B2C Business Model: Yield Health Group partners with large organizations like insurance companies and longevity clinics to distribute their app, ensuring wider accessibility to end-users and fostering a healthier insured population.

     

    About Johannes and Youth Healthcare:

     

    - Website: https://www.youth-healthtech.com](https://www.youth-healthtech.com/

    - LinkedIn: https://www.linkedin.com/in/johannes-kraus-948040151/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Revolutionizing Health: Yield Health's Smartphone Checkups Penji 00:30:30 On today’s episode, Johannes Kraus from Youth Healthcare talks to Daniela, Penji’s Partnership Coordinator about his journey from physical therapist to visionary entrepreneur, building a platform that puts health control back in your hands. On today’s episode, Johannes Kraus from Youth Healthcare talks to Daniela, Penji’s Partnership Coordinator about his journey from physical therapist to visionary entrepreneur, building a platform that puts health control back in your hands. false full 205     56a87308-9657-44e4-aa71-3f66bc0cf794 Why One-Time Customers Hurt Your Business! Here are three things you’ll learn in this episode:

     

    1. The Importance of Customer-Centric Marketing: Understanding the customer has always been at the core of effective marketing. While technology has introduced new tools and platforms, the fundamental need to connect with consumers on a truthful and authentic level remains unchanged. Brands that prioritize transparency, listen to their audience, and create genuine value are more likely to succeed in building lasting customer relationships.

    2. The Challenge of Transparency in Healthcare and Wellness Marketing: Marketing in the healthcare and wellness industries faces a unique challenge when it comes to balancing transparency with consumer trust. Overloading customers with too many benefits can make a product feel too good to be true, which may reduce trust in the product, even if it is genuinely effective. This reflects the struggle of ensuring that the message isn’t too overwhelming or unbelievable for consumers, especially when the product offers extraordinary benefits.

    3. The Role of Culture and Mutual Admiration in the Workplace: The culture of a company significantly impacts its success, and one of the key elements of a positive culture is mutual admiration among colleagues. A company’s culture evolves naturally through the personalities and behaviors of the people hired, rather than being solely crafted by management. This mutual respect and accountability help foster an environment where employees feel motivated, valued, and connected to both their peers and the organization’s goals.

     

    About Chris Finch & BNO:

     

    - Website: http://bnoinc.com/

    - LinkedIn: https://www.linkedin.com/in/christopherbfinch/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

     

    ]]>     Tue, 24 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-one-time-customers-hurt-your-business-YJyw1hPJ Here are three things you’ll learn in this episode:

     

    1. The Importance of Customer-Centric Marketing: Understanding the customer has always been at the core of effective marketing. While technology has introduced new tools and platforms, the fundamental need to connect with consumers on a truthful and authentic level remains unchanged. Brands that prioritize transparency, listen to their audience, and create genuine value are more likely to succeed in building lasting customer relationships.

    2. The Challenge of Transparency in Healthcare and Wellness Marketing: Marketing in the healthcare and wellness industries faces a unique challenge when it comes to balancing transparency with consumer trust. Overloading customers with too many benefits can make a product feel too good to be true, which may reduce trust in the product, even if it is genuinely effective. This reflects the struggle of ensuring that the message isn’t too overwhelming or unbelievable for consumers, especially when the product offers extraordinary benefits.

    3. The Role of Culture and Mutual Admiration in the Workplace: The culture of a company significantly impacts its success, and one of the key elements of a positive culture is mutual admiration among colleagues. A company’s culture evolves naturally through the personalities and behaviors of the people hired, rather than being solely crafted by management. This mutual respect and accountability help foster an environment where employees feel motivated, valued, and connected to both their peers and the organization’s goals.

     

    About Chris Finch & BNO:

     

    - Website: http://bnoinc.com/

    - LinkedIn: https://www.linkedin.com/in/christopherbfinch/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

     

    ]]>     Why One-Time Customers Hurt Your Business! Penji 00:43:01 On today’s episode, Chris Finch talks to Shannon, Penji’s Partnership Coordinator, about the challenges of marketing in industries like healthcare, where balancing transparency with customer trust is key, and how the right company culture, based on mutual admiration and accountability, can make a significant impact on personal satisfaction and business success. On today’s episode, Chris Finch talks to Shannon, Penji’s Partnership Coordinator, about the challenges of marketing in industries like healthcare, where balancing transparency with customer trust is key, and how the right company culture, based on mutual admiration and accountability, can make a significant impact on personal satisfaction and business success. false full 204     27613840-ba4c-402b-a427-e013bd75d729 How to Dominate Your Niche Without Blowing Your Marketing Budget Here are three things you’ll learn in this episode:

     

    1. When SEO is worth the investment: Igor explains that SEO is essential for long-term growth but not ideal for businesses with limited budgets. Instead, he advises learning the basics and gradually incorporating SEO practices until the business can afford to scale.

     

    2. How to create impactful content on a budget: Instead of trying to reach everyone at once, Igor recommends focusing on one niche audience or one high-margin product at a time. A small, strategic approach is more sustainable and effective.

     

    3. Why AI-generated content can backfire: While tools like ChatGPT can help overcome writer’s block or generate ideas, Igor strongly warns against relying on AI to create full articles. Google is actively penalizing thin, non-original content—and nothing replaces true expertise and authentic human insight.

     

    About Igor and Avidon Marketing:

     

    - Website: https://avidonmarketinggroup.com/

    - LinkedIn: https://www.linkedin.com/in/igoravidon/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Mon, 23 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-dominate-your-niche-without-blowing-your-marketing-budget-OqydBs9f Here are three things you’ll learn in this episode:

     

    1. When SEO is worth the investment: Igor explains that SEO is essential for long-term growth but not ideal for businesses with limited budgets. Instead, he advises learning the basics and gradually incorporating SEO practices until the business can afford to scale.

     

    2. How to create impactful content on a budget: Instead of trying to reach everyone at once, Igor recommends focusing on one niche audience or one high-margin product at a time. A small, strategic approach is more sustainable and effective.

     

    3. Why AI-generated content can backfire: While tools like ChatGPT can help overcome writer’s block or generate ideas, Igor strongly warns against relying on AI to create full articles. Google is actively penalizing thin, non-original content—and nothing replaces true expertise and authentic human insight.

     

    About Igor and Avidon Marketing:

     

    - Website: https://avidonmarketinggroup.com/

    - LinkedIn: https://www.linkedin.com/in/igoravidon/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     How to Dominate Your Niche Without Blowing Your Marketing Budget Penji 00:30:09 On today’s episode, Igor Avidon from Avidon Marketing talks to Daniela, Penji’s Partnership Coordinator about budgeting for SEO, content strategy for small businesses, and the real role AI should play in content creation. On today’s episode, Igor Avidon from Avidon Marketing talks to Daniela, Penji’s Partnership Coordinator about budgeting for SEO, content strategy for small businesses, and the real role AI should play in content creation. false full 203     1fdfe750-a10f-4ad2-8494-5fd7c075f1a3 The Secret to Influencer Marketing That Actually Works Here are three things you’ll learn in this episode:

     

    1. Why influencer loyalty is more powerful than one-off sponsorships—and how to find the right fit for your audience.

     

    2. How small business owners can build effective content strategies, even if they’re not comfortable with video or marketing.

     

    3. The importance of clear communication and collaboration when outsourcing creative tasks like branding and social media.

     

    Jared also shares his passion for helping brands grow through his agency, Keep It Stoked, offering consulting and hands-on marketing services.

     

    About Jared and Keep it Stoked:

     

    - Website: https://keepitstoked.com/

    - LinkedIn: https://www.linkedin.com/in/jaredamuscat/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 22 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-secret-to-influencer-marketing-that-actually-works-t__RqYzR Here are three things you’ll learn in this episode:

     

    1. Why influencer loyalty is more powerful than one-off sponsorships—and how to find the right fit for your audience.

     

    2. How small business owners can build effective content strategies, even if they’re not comfortable with video or marketing.

     

    3. The importance of clear communication and collaboration when outsourcing creative tasks like branding and social media.

     

    Jared also shares his passion for helping brands grow through his agency, Keep It Stoked, offering consulting and hands-on marketing services.

     

    About Jared and Keep it Stoked:

     

    - Website: https://keepitstoked.com/

    - LinkedIn: https://www.linkedin.com/in/jaredamuscat/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Secret to Influencer Marketing That Actually Works Penji 00:35:12 On today’s episode, Jared Muscat from Keep it Stoked talks to Daniela, Penji’s Partnership Coordinator about building authentic influencer relationships, crafting strategic content plans, and knowing when—and how—to delegate marketing as a business owner. On today’s episode, Jared Muscat from Keep it Stoked talks to Daniela, Penji’s Partnership Coordinator about building authentic influencer relationships, crafting strategic content plans, and knowing when—and how—to delegate marketing as a business owner. false full 202     539948d4-560b-4e4f-a227-8a4446e7d4a0 The One Document That Could Save Your Sanity and Scale Your Agency Here are three things you’ll learn in this episode:

     

    1. Growth doesn't always feel like success — Even when an agency is thriving, the internal experience can feel overwhelming without proper systems in place.

     

    2. Standardized processes, like creative briefs, are essential — They reduce miscommunication, enable scalability, and make outsourcing more efficient and consistent.

     

    3. Intentional decision-making is key when scaling — Whether it’s deciding to outsource or managing internal workloads, having clear criteria helps remove emotional bias and promotes sustainable growth.

     

    About Jessi Bruton and Reputation Ink:

     

    - Website: http://rep-ink.com/

    - LinkedIn: https://www.linkedin.com/in/jessibruton/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Sun, 22 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-one-document-that-could-save-your-sanity-and-scale-your-agency-1YW_BSTL Here are three things you’ll learn in this episode:

     

    1. Growth doesn't always feel like success — Even when an agency is thriving, the internal experience can feel overwhelming without proper systems in place.

     

    2. Standardized processes, like creative briefs, are essential — They reduce miscommunication, enable scalability, and make outsourcing more efficient and consistent.

     

    3. Intentional decision-making is key when scaling — Whether it’s deciding to outsource or managing internal workloads, having clear criteria helps remove emotional bias and promotes sustainable growth.

     

    About Jessi Bruton and Reputation Ink:

     

    - Website: http://rep-ink.com/

    - LinkedIn: https://www.linkedin.com/in/jessibruton/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     The One Document That Could Save Your Sanity and Scale Your Agency Penji 00:39:14 On today’s episode, Jessi Bruton talks to Shannon, Penji’s Partnership Coordinator about the realities of agency growth, the value of streamlined processes, and how to strategically manage workload and resources. On today’s episode, Jessi Bruton talks to Shannon, Penji’s Partnership Coordinator about the realities of agency growth, the value of streamlined processes, and how to strategically manage workload and resources. false full 201     1e1f6f16-f86a-4c01-b141-ad136520d151 The $10K Hiring Mistake That Nearly Tanked His Agency Here are three things you’ll learn in this episode:

     

    1. Why hiring top-tier talent is worth the investment – Rahul explains how underpaying staff hurt his business early on, but investing in the right people transformed everything by streamlining leadership, management, and execution.

     

    2. How AI like ChatGPT can replace and outperform traditional content workflows – He shares how using AI saved him time, boosted productivity, and allowed him to batch-create content faster than any human copywriter ever could.

     

    3. Why your website’s first impression matters more than ever – From voice AI tools to leveraging online reviews, Rahul breaks down how to turn static websites into interactive, persuasive sales machines that impress visitors and increase conversions.

     

    About Rahul and Custom Creatives:

     

    - Website: https://customcreatives.com/

    - LinkedIn: https://www.linkedin.com/in/rahulalim/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 21 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-10k-hiring-mistake-that-nearly-tanked-his-agency-80JUPrez Here are three things you’ll learn in this episode:

     

    1. Why hiring top-tier talent is worth the investment – Rahul explains how underpaying staff hurt his business early on, but investing in the right people transformed everything by streamlining leadership, management, and execution.

     

    2. How AI like ChatGPT can replace and outperform traditional content workflows – He shares how using AI saved him time, boosted productivity, and allowed him to batch-create content faster than any human copywriter ever could.

     

    3. Why your website’s first impression matters more than ever – From voice AI tools to leveraging online reviews, Rahul breaks down how to turn static websites into interactive, persuasive sales machines that impress visitors and increase conversions.

     

    About Rahul and Custom Creatives:

     

    - Website: https://customcreatives.com/

    - LinkedIn: https://www.linkedin.com/in/rahulalim/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The $10K Hiring Mistake That Nearly Tanked His Agency Penji 00:36:14 On today’s episode, Rahul Alim from Custom Creatives talks to Daniela, Penji’s Partnership Coordinator about team building, leveraging AI, and creating high-converting customer experiences. On today’s episode, Rahul Alim from Custom Creatives talks to Daniela, Penji’s Partnership Coordinator about team building, leveraging AI, and creating high-converting customer experiences. false full 200     8ba89794-d8c6-4e7b-8f40-8eb279562c1a The Booze-Free Boom: Why Everyone’s Talking About Non-Alcoholic Drinks Here are three things you’ll learn in this episode:

     

    1. Why non-alcoholic drinks are about more than sobriety—and how they help people find new rituals and habits.

     

    2. What makes a non-alcoholic brand stand out in a market with thousands of options.

     

    3. How hospitality culture is slowly shifting to make space for premium non-alcoholic experiences in bars and restaurants.

     

    From how Spirited Away curates its products to why the bitter aperitif category is booming, Alex offers a smart, honest look inside a thoughtful, fast-evolving industry. Whether you're sober-curious, in hospitality, or just love great drinks—this one’s for you.

     

    About Alex Highsmith & Spirited Away:

     

    - Website: https://www.spiritedaway.co/

    - LinkedIn: https://www.linkedin.com/in/alex-highsmith-1144035a/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 21 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-booze-free-boom-why-everyones-talking-about-non-alcoholic-drinks-W6r6Am3Z Here are three things you’ll learn in this episode:

     

    1. Why non-alcoholic drinks are about more than sobriety—and how they help people find new rituals and habits.

     

    2. What makes a non-alcoholic brand stand out in a market with thousands of options.

     

    3. How hospitality culture is slowly shifting to make space for premium non-alcoholic experiences in bars and restaurants.

     

    From how Spirited Away curates its products to why the bitter aperitif category is booming, Alex offers a smart, honest look inside a thoughtful, fast-evolving industry. Whether you're sober-curious, in hospitality, or just love great drinks—this one’s for you.

     

    About Alex Highsmith & Spirited Away:

     

    - Website: https://www.spiritedaway.co/

    - LinkedIn: https://www.linkedin.com/in/alex-highsmith-1144035a/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Booze-Free Boom: Why Everyone’s Talking About Non-Alcoholic Drinks Penji 00:34:05 On today’s episode, Alex Highsmith talks to Shannon, Penji’s Partnership Coordinator about the growing non-alcoholic beverage industry and what it’s like working at one of the first non-alcoholic bottle shops in the U.S. On today’s episode, Alex Highsmith talks to Shannon, Penji’s Partnership Coordinator about the growing non-alcoholic beverage industry and what it’s like working at one of the first non-alcoholic bottle shops in the U.S. false full 199     59c7cd6b-fb15-4a20-84a5-391a14562e05 AI Is Getting “Human”—Here’s What That Means for Your Business Here are three things you’ll learn in this episode:

     

    1. How AI tools are helping businesses personalize customer outreach at scale while keeping messages human and on-brand.

     

    2. Why it’s crucial to design AI systems that include human touchpoints, especially in high-stakes areas like sales and customer support.

     

    3. What the future may look like as AI becomes more “human,” and why clear expectations around its role in business processes will matter more than ever.

     

    About Michael Gadsby and O3:

     

    - Website: http://www.o3world.com/

    - LinkedIn: https://www.linkedin.com/in/michaelgadsby/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 20 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-is-getting-humanheres-what-that-means-for-your-business-Va6bVygW Here are three things you’ll learn in this episode:

     

    1. How AI tools are helping businesses personalize customer outreach at scale while keeping messages human and on-brand.

     

    2. Why it’s crucial to design AI systems that include human touchpoints, especially in high-stakes areas like sales and customer support.

     

    3. What the future may look like as AI becomes more “human,” and why clear expectations around its role in business processes will matter more than ever.

     

    About Michael Gadsby and O3:

     

    - Website: http://www.o3world.com/

    - LinkedIn: https://www.linkedin.com/in/michaelgadsby/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     AI Is Getting “Human”—Here’s What That Means for Your Business Penji 00:33:26 On today’s episode, Michael Gadbsy talks to Shannon, Penji’s Partnership Coordinator about how AI is transforming the customer experience and sales process by augmenting—not replacing—human interaction. On today’s episode, Michael Gadbsy talks to Shannon, Penji’s Partnership Coordinator about how AI is transforming the customer experience and sales process by augmenting—not replacing—human interaction. false full 198     4fb419fb-e065-41a1-9791-947aa1973de0 AI Is Reshaping Marketing—But Here's Why Humans Still Matter Here are three things you’ll learn in this episode:

     

    1. Creative Marketing Challenges: Hear a fun "Market Me This" segment where we develop a marketing plan for an absurd product, highlighting innovative strategies for product positioning and influencer engagement.

    2. Marketing Conference Takeaways & Experiential Marketing: Learn about key trends and insights from a major marketing conference, including the impact of AI, lessons from unexpected brand gurus like Martha Stewart, and the effectiveness of immersive brand experiences.

    3. The Human Element in Marketing & AI Integration: Discover how lessons from the service industry emphasize the crucial role of listening to customers, and explore practical ways AI tools are being used to enhance communication, streamline tasks, and empower marketing teams while maintaining human oversight.

     

    About Alynn Beyder and PEER39:

     

    - Website: http://www.peer39.com/

    - LinkedIn: https://www.linkedin.com/in/alynnbeyder/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 20 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-is-reshaping-marketingbut-heres-why-humans-still-matter-ivUTc2sf Here are three things you’ll learn in this episode:

     

    1. Creative Marketing Challenges: Hear a fun "Market Me This" segment where we develop a marketing plan for an absurd product, highlighting innovative strategies for product positioning and influencer engagement.

    2. Marketing Conference Takeaways & Experiential Marketing: Learn about key trends and insights from a major marketing conference, including the impact of AI, lessons from unexpected brand gurus like Martha Stewart, and the effectiveness of immersive brand experiences.

    3. The Human Element in Marketing & AI Integration: Discover how lessons from the service industry emphasize the crucial role of listening to customers, and explore practical ways AI tools are being used to enhance communication, streamline tasks, and empower marketing teams while maintaining human oversight.

     

    About Alynn Beyder and PEER39:

     

    - Website: http://www.peer39.com/

    - LinkedIn: https://www.linkedin.com/in/alynnbeyder/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     AI Is Reshaping Marketing—But Here's Why Humans Still Matter Penji 00:37:42 On today’s episode, Alynn Beyder talks to Shannon, Penji’s Partnership Coordinator about marketing a "scented alarm clock" before diving into insights from a major marketing conference, the power of customer feedback, and how AI is revolutionizing ad tech without losing the human touch. On today’s episode, Alynn Beyder talks to Shannon, Penji’s Partnership Coordinator about marketing a "scented alarm clock" before diving into insights from a major marketing conference, the power of customer feedback, and how AI is revolutionizing ad tech without losing the human touch. false full 197     6ff6ea07-746f-49d6-a4f0-9766fcd92d96 Why This Founder Hires People With Zero Experience Here are three things you’ll learn in this episode:

    1. The company grew by strategically hiring and training individuals with potential rather than marketing experience. By productizing their services, they enabled efficient client management at scale, allowing young team members to learn and thrive while helping Evergrow operate leanly and effectively.

    2. How culture fit is just as important as qualifications – At a startup, one bad hire can disrupt everything. That’s why they use quirky but intentional filters in the job application process to find people who match their values.

    3. Instead of traditional outreach, Jake emphasized providing value in online communities through detailed, unsolicited help. This positioned Evergrow Marketing as a trusted expert and led to clients reaching out organically — a strategy he believes is more aligned with the services they offer.

     

    About Jake Hundley and Ever Grow Marketing:

     

    - Website: https://evergrowmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/jake-hundley/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 19 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-this-founder-hires-people-with-zero-experience-tYnrXBhN Here are three things you’ll learn in this episode:

    1. The company grew by strategically hiring and training individuals with potential rather than marketing experience. By productizing their services, they enabled efficient client management at scale, allowing young team members to learn and thrive while helping Evergrow operate leanly and effectively.

    2. How culture fit is just as important as qualifications – At a startup, one bad hire can disrupt everything. That’s why they use quirky but intentional filters in the job application process to find people who match their values.

    3. Instead of traditional outreach, Jake emphasized providing value in online communities through detailed, unsolicited help. This positioned Evergrow Marketing as a trusted expert and led to clients reaching out organically — a strategy he believes is more aligned with the services they offer.

     

    About Jake Hundley and Ever Grow Marketing:

     

    - Website: https://evergrowmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/jake-hundley/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why This Founder Hires People With Zero Experience Penji 00:38:34 On today’s episode, Jake Hundley talks to Shannon, Penji’s Partnership Coordinator about… unconventional hiring practices, the importance of cultural fit, and how to spot critical thinking skills—plus a surprising amount of discussion about eggs. On today’s episode, Jake Hundley talks to Shannon, Penji’s Partnership Coordinator about… unconventional hiring practices, the importance of cultural fit, and how to spot critical thinking skills—plus a surprising amount of discussion about eggs. false full 196     b3ad244e-7289-47e3-a887-c27ae5884ead Why You Should Stop Obsessing Over Competitors And Do This Instead Here are three things you’ll learn in this episode:

     

    1. Founder-Centric Approach: Naked Development emphasizes a founder-focused vetting process, selecting clients based on their potential for success and realistic expectations. This ensures compatibility and alignment with their mission, fostering a supportive ecosystem for startups.

     

    2. Value in Communication: John advocates for clear and concise communication about what their agency does. They emphasize the importance of simplifying messaging to avoid confusion, demonstrating how effective marketing can often be about saying less while conveying value effectively.

     

    3. Avoiding Competitor Comparison: Constantly comparing oneself to competitors can hinder innovation and growth. Instead, focusing on providing unique value and understanding user needs leads to success. The analogy of being the "hot girl at the bar" illustrates the idea that attracting interest comes from confidence and a focus on others, rather than being preoccupied with competition.

     

    About John Driscoll and Naked Development:

     

    - Website: https://nakeddev.com/

    - LinkedIn: https://www.linkedin.com/in/thejohndriscoll/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 18 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-you-should-stop-obsessing-over-competitors-and-do-this-instead-DAvajpe_ Here are three things you’ll learn in this episode:

     

    1. Founder-Centric Approach: Naked Development emphasizes a founder-focused vetting process, selecting clients based on their potential for success and realistic expectations. This ensures compatibility and alignment with their mission, fostering a supportive ecosystem for startups.

     

    2. Value in Communication: John advocates for clear and concise communication about what their agency does. They emphasize the importance of simplifying messaging to avoid confusion, demonstrating how effective marketing can often be about saying less while conveying value effectively.

     

    3. Avoiding Competitor Comparison: Constantly comparing oneself to competitors can hinder innovation and growth. Instead, focusing on providing unique value and understanding user needs leads to success. The analogy of being the "hot girl at the bar" illustrates the idea that attracting interest comes from confidence and a focus on others, rather than being preoccupied with competition.

     

    About John Driscoll and Naked Development:

     

    - Website: https://nakeddev.com/

    - LinkedIn: https://www.linkedin.com/in/thejohndriscoll/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why You Should Stop Obsessing Over Competitors And Do This Instead Penji 00:35:41 On today’s episode, John Driscoll talks to Shannon, Penji’s Partnership Coordinator about how your time is better spent worrying about your own business than your competitors. On today’s episode, John Driscoll talks to Shannon, Penji’s Partnership Coordinator about how your time is better spent worrying about your own business than your competitors. false full 195     f68c9797-2d2f-4741-a8e2-bfc4e7236aa5 The Wild Truth About Custom Web Design Here are three things you’ll learn in this episode:

     

    1. The impact of AI on web design – While Big Orange Planet hasn’t fully adopted AI into their workflow, Ali compares the AI revolution to the rise of WordPress templates—both empowering non-designers but requiring pros to adapt to stay ahead.

     

    2. Why web design is never one-size-fits-all – From high heels to oil rigs, Ali explains how they assign designers based on project needs, ensuring each client gets a tailored experience, no matter how wildly different the industries may be.

     

    3. Why your agency’s own site needs to shine – Ali shares that they’ve rebuilt their site multiple times over 20+ years and believe looking good online is essential—especially when your credibility depends on building standout digital experiences for others.

     

    About Ally and Big Orange Planet:

     

    - Website: https://www.bigorangeplanet.com/

    - LinkedIn: https://www.linkedin.com/in/ally-lennon/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 18 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-wild-truth-about-custom-web-design-WMwAzlW2 Here are three things you’ll learn in this episode:

     

    1. The impact of AI on web design – While Big Orange Planet hasn’t fully adopted AI into their workflow, Ali compares the AI revolution to the rise of WordPress templates—both empowering non-designers but requiring pros to adapt to stay ahead.

     

    2. Why web design is never one-size-fits-all – From high heels to oil rigs, Ali explains how they assign designers based on project needs, ensuring each client gets a tailored experience, no matter how wildly different the industries may be.

     

    3. Why your agency’s own site needs to shine – Ali shares that they’ve rebuilt their site multiple times over 20+ years and believe looking good online is essential—especially when your credibility depends on building standout digital experiences for others.

     

    About Ally and Big Orange Planet:

     

    - Website: https://www.bigorangeplanet.com/

    - LinkedIn: https://www.linkedin.com/in/ally-lennon/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Wild Truth About Custom Web Design Penji 00:35:51 On today’s episode, Ally Lennon from Big Orange Planet talks to Daniela, Penji’s Partnership Coordinator about adapting web design across diverse industries, how AI is shifting the creative process, and the challenge of keeping your own brand polished when you're busy building others. On today’s episode, Ally Lennon from Big Orange Planet talks to Daniela, Penji’s Partnership Coordinator about adapting web design across diverse industries, how AI is shifting the creative process, and the challenge of keeping your own brand polished when you're busy building others. false full 194     63a2cbe8-e94d-431c-9895-3c5eccb2ef97 Trying to Please Everyone? Here’s Why That’s the Fastest Way to Fail Here are three things you’ll learn in this episode:

     

    1. Why neutrality is often a mask for fear, and how it leads to invisibility instead of impact.

     

    2. The internal pressures executives face when balancing company values with personal livelihood.

     

    3. How staying consistent with your brand’s core values—especially in the face of backlash—can attract a stronger, more loyal audience.

     

    About Keu and SPREAD:

     

    - Website: https://spread.company/

    - LinkedIn: https://www.linkedin.com/in/keureyes/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 17 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/trying-to-please-everyone-heres-why-thats-the-fastest-way-to-fail-uSgHxZS4 Here are three things you’ll learn in this episode:

     

    1. Why neutrality is often a mask for fear, and how it leads to invisibility instead of impact.

     

    2. The internal pressures executives face when balancing company values with personal livelihood.

     

    3. How staying consistent with your brand’s core values—especially in the face of backlash—can attract a stronger, more loyal audience.

     

    About Keu and SPREAD:

     

    - Website: https://spread.company/

    - LinkedIn: https://www.linkedin.com/in/keureyes/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Trying to Please Everyone? Here’s Why That’s the Fastest Way to Fail Penji 00:34:13 On today’s episode, Keu Reyes talks to Daniela, Penji’s Partnership Coordinator about the myth of neutrality in business and branding, exploring how companies often fall into the trap of trying to please everyone—and end up standing for nothing. On today’s episode, Keu Reyes talks to Daniela, Penji’s Partnership Coordinator about the myth of neutrality in business and branding, exploring how companies often fall into the trap of trying to please everyone—and end up standing for nothing. false full 193     deba6e5a-a6b1-4438-b094-054299a61d56 Why Most Influencer Fail And How to Actually Win Big with AI Here are three things you’ll learn in this episode:

     

    1. Influencer campaigns should prioritize alignment over volume. Many brands fall into the trap of working with influencers who don’t share their values or audience. Long-term partnerships often yield better brand affinity and storytelling than one-off, short-lived collabs.

     

    2. Balance brand awareness and immediate ROI by integrating cross-channel strategies. Influencer marketing alone isn’t enough. Brands should use social media for mass reach but also tap into niche traditional channels (like print or industry-specific media) for deeper engagement.

     

    3. AI can boost, not replace, creative thinking—if used transparently. While some fear AI dilutes creativity, the speaker argues that when used as a tool to aid brainstorming and workflow (not replace people), it can amplify originality—especially when brands are open about how and when they use it.

     

    About Jack and The Escape Pod:

     

    - Website: https://theescapepod.com/

    - LinkedIn: https://www.linkedin.com/in/jack-francis/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 16 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-most-influencer-fail-and-how-to-actually-win-big-with-ai-HJr8aQI6 Here are three things you’ll learn in this episode:

     

    1. Influencer campaigns should prioritize alignment over volume. Many brands fall into the trap of working with influencers who don’t share their values or audience. Long-term partnerships often yield better brand affinity and storytelling than one-off, short-lived collabs.

     

    2. Balance brand awareness and immediate ROI by integrating cross-channel strategies. Influencer marketing alone isn’t enough. Brands should use social media for mass reach but also tap into niche traditional channels (like print or industry-specific media) for deeper engagement.

     

    3. AI can boost, not replace, creative thinking—if used transparently. While some fear AI dilutes creativity, the speaker argues that when used as a tool to aid brainstorming and workflow (not replace people), it can amplify originality—especially when brands are open about how and when they use it.

     

    About Jack and The Escape Pod:

     

    - Website: https://theescapepod.com/

    - LinkedIn: https://www.linkedin.com/in/jack-francis/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why Most Influencer Fail And How to Actually Win Big with AI Penji 00:38:01 On today’s episode,Jack Francis from The Escape Pod talks to Daniela, Penji’s Partnership Coordinator about navigating the complexities of influencer partnerships, short-term vs. long-term ROI, and how AI is reshaping creative processes in marketing. On today’s episode,Jack Francis from The Escape Pod talks to Daniela, Penji’s Partnership Coordinator about navigating the complexities of influencer partnerships, short-term vs. long-term ROI, and how AI is reshaping creative processes in marketing. false full 191     0b410b53-52c7-473d-8ffc-39a0333ae6f9 From Paid Social to E-Commerce Empire: Building a Remote Team of 50 Here are three things you’ll learn in this episode:

     

    1. The Evolution of E-commerce Marketing: Zac explains how Lilo Social adapted from a paid social agency to a full-service e-commerce powerhouse, emphasizing the shift from basic paid social to advanced creative, paid search, UGC, email, and SMS strategies.

    2.  Thriving in a Fully Remote Environment: Learn how Lilo Social successfully navigated the challenges of remote work post-COVID, focusing on building a vibrant company culture through opt-in clubs (like book and fitness clubs) and flexible communication strategies to foster team connection without forcing social interaction.

    3. Mastering Digital Ad Competition: Zac shares Lilo Social's key strategy for standing out in today's saturated digital ad space: prioritizing creative volume and rapid hypothesis testing over traditional account structures, while also discussing how to balance quantity with brand quality and manage client expectations.

     

    About Zac Fromson & Lilo Social:

     

    - Website: http://www.lilosocial.com/

    - LinkedIn: https://www.linkedin.com/in/zacfromson/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 16 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-paid-social-to-e-commerce-empire-building-a-remote-team-of-50-7nNfTFOf Here are three things you’ll learn in this episode:

     

    1. The Evolution of E-commerce Marketing: Zac explains how Lilo Social adapted from a paid social agency to a full-service e-commerce powerhouse, emphasizing the shift from basic paid social to advanced creative, paid search, UGC, email, and SMS strategies.

    2.  Thriving in a Fully Remote Environment: Learn how Lilo Social successfully navigated the challenges of remote work post-COVID, focusing on building a vibrant company culture through opt-in clubs (like book and fitness clubs) and flexible communication strategies to foster team connection without forcing social interaction.

    3. Mastering Digital Ad Competition: Zac shares Lilo Social's key strategy for standing out in today's saturated digital ad space: prioritizing creative volume and rapid hypothesis testing over traditional account structures, while also discussing how to balance quantity with brand quality and manage client expectations.

     

    About Zac Fromson & Lilo Social:

     

    - Website: http://www.lilosocial.com/

    - LinkedIn: https://www.linkedin.com/in/zacfromson/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From Paid Social to E-Commerce Empire: Building a Remote Team of 50 Penji 00:33:22 On today’s episode, Zac Fromson talks to Shannon, Penji’s Partnership Coordinator about his journey from a paid social expert to leading a rapidly growing, fully remote team of 50, and get an inside look at the evolving landscape of digital advertising. On today’s episode, Zac Fromson talks to Shannon, Penji’s Partnership Coordinator about his journey from a paid social expert to leading a rapidly growing, fully remote team of 50, and get an inside look at the evolving landscape of digital advertising. false full 190     2b06b80d-0957-45f6-8fa6-7ae57d728af0 Serial Entrepreneur Success: Passion, Problem-Solving & Growth Here are three things you’ll learn in this episode:

    1. The Entrepreneurial Journey and Learning from Failure: Geoffrey emphasizes that success is rarely "overnight" and that entrepreneurs must embrace mistakes as learning opportunities, refining their approach with each new venture.
    2. Building a Business Around Passion and Unique Problem-Solving: He advocates for identifying a genuine problem that you are passionate about solving and then laser-focusing on that niche to become a dominant provider, attracting customers naturally.
    3. Sales Through Service and Cultivating Evangelist Customers: Geoffrey stresses that sales are best achieved through excellent service, urging entrepreneurs to build relationships with customers akin to a parent supporting their child, leading to loyal patrons and referrals.

    About Geoffrey and Think Big with Geoffrey:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 15 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/serial-entrepreneur-success-passion-problem-solving-growth-5Q0JJrGO Here are three things you’ll learn in this episode:

    1. The Entrepreneurial Journey and Learning from Failure: Geoffrey emphasizes that success is rarely "overnight" and that entrepreneurs must embrace mistakes as learning opportunities, refining their approach with each new venture.
    2. Building a Business Around Passion and Unique Problem-Solving: He advocates for identifying a genuine problem that you are passionate about solving and then laser-focusing on that niche to become a dominant provider, attracting customers naturally.
    3. Sales Through Service and Cultivating Evangelist Customers: Geoffrey stresses that sales are best achieved through excellent service, urging entrepreneurs to build relationships with customers akin to a parent supporting their child, leading to loyal patrons and referrals.

    About Geoffrey and Think Big with Geoffrey:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Serial Entrepreneur Success: Passion, Problem-Solving & Growth Penji 00:42:04 On today’s episode, Geoffrey Kent talks to Daniela, Penji’s Partnership Coordinator, about his five decades of launching successful ventures. Discover his methodology for entrepreneurial success, focusing on passion, problem-solving, and cultivating customer relationships that drive exponential growth. On today’s episode, Geoffrey Kent talks to Daniela, Penji’s Partnership Coordinator, about his five decades of launching successful ventures. Discover his methodology for entrepreneurial success, focusing on passion, problem-solving, and cultivating customer relationships that drive exponential growth. false full 189     753aa208-422b-452e-9807-510a6202b273 Micro-Communities & Hope in Social Justice Here are three things you’ll learn in this episode:

    🌐 The Power of Micro-Communities in Activism: Leilani and Charly emphasize that building strong relationships within smaller, dedicated micro-communities is crucial for fostering authentic engagement and ultimately scaling a movement to reach a broader audience.

    🧠 Communicating Complex Topics with Hope and Digestibility: They discuss the importance of making heavy subjects, such as climate change, more digestible and actionable through personal storytelling and optimistic messaging, rather than focusing solely on alarming statistics.

    📲 Navigating Misinformation and Strategic Partnerships in Social Justice: The interview underscores the importance of fact-checking information, relying on credible sources, and considering unconventional partnerships to foster a more robust and effective social justice movement.

    About Leilani and Charly and Time for Better:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 15 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/micro-communities-hope-in-social-justice-MF8nPrI2 Here are three things you’ll learn in this episode:

    🌐 The Power of Micro-Communities in Activism: Leilani and Charly emphasize that building strong relationships within smaller, dedicated micro-communities is crucial for fostering authentic engagement and ultimately scaling a movement to reach a broader audience.

    🧠 Communicating Complex Topics with Hope and Digestibility: They discuss the importance of making heavy subjects, such as climate change, more digestible and actionable through personal storytelling and optimistic messaging, rather than focusing solely on alarming statistics.

    📲 Navigating Misinformation and Strategic Partnerships in Social Justice: The interview underscores the importance of fact-checking information, relying on credible sources, and considering unconventional partnerships to foster a more robust and effective social justice movement.

    About Leilani and Charly and Time for Better:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Micro-Communities & Hope in Social Justice Penji 00:28:47 On today’s episode, Charly Frisk and Leilanni Fallentine from Time for Better talk to Daniela, Penji’s Partnership Coordinator, about the power of *micro-communities* and *authentic storytelling* in driving social justice movements, offering actionable insights for communicating complex issues in an engaging way. On today’s episode, Charly Frisk and Leilanni Fallentine from Time for Better talk to Daniela, Penji’s Partnership Coordinator, about the power of *micro-communities* and *authentic storytelling* in driving social justice movements, offering actionable insights for communicating complex issues in an engaging way. false full 188     67c3c39a-a838-4562-a329-3347c39a3115 Sunlight Media: Building Trust & Scaling with SEO in 2025 Here are three things you’ll learn in this episode:

    • Transitioning from Music to Digital Marketing: Angelo discusses his career shift from a professional musician to founding Sunlight Media, driven by health reasons and the desire to scale his web design work.
    • Leveraging SEO for Business Growth: Sunlight Media's success is largely attributed to strong SEO strategies, including optimizing their website and Google Business Profile to attract organic traffic and leads.
    • Building Trust and Client Relationships: Angelo emphasizes the importance of a strong online reputation, clear communication, and well-defined contracts in establishing long-term client relationships and effectively vetting potential clients.

    About Angelo and Sunlight Media:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 14 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/sunlight-media-building-trust-scaling-with-seo-in-2025-ZNRRL_y7 Here are three things you’ll learn in this episode:

    • Transitioning from Music to Digital Marketing: Angelo discusses his career shift from a professional musician to founding Sunlight Media, driven by health reasons and the desire to scale his web design work.
    • Leveraging SEO for Business Growth: Sunlight Media's success is largely attributed to strong SEO strategies, including optimizing their website and Google Business Profile to attract organic traffic and leads.
    • Building Trust and Client Relationships: Angelo emphasizes the importance of a strong online reputation, clear communication, and well-defined contracts in establishing long-term client relationships and effectively vetting potential clients.

    About Angelo and Sunlight Media:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sunlight Media: Building Trust & Scaling with SEO in 2025 Penji 00:27:53 On today’s episode, Angelo Frisina from Sunlight Media talks to Daniela, Penji’s Partnership Coordinator about his unique journey from professional musician to successful digital marketing agency owner. Discover how he built a thriving business on reputation, strategic SEO, and the art of adapting brands for new markets. On today’s episode, Angelo Frisina from Sunlight Media talks to Daniela, Penji’s Partnership Coordinator about his unique journey from professional musician to successful digital marketing agency owner. Discover how he built a thriving business on reputation, strategic SEO, and the art of adapting brands for new markets. false full 187     74b5de32-f2a7-4d38-9b14-587d88676b16 The Power of Ethical Marketing: Building Trust Through Story Here are three things you’ll learn in this episode:

     

    1. The Power of Storytelling in Marketing: Logan emphasizes that authentic stories build trust and connection with customers, contrasting this with aggressive sales tactics that often lead to skepticism and mistrust.

    2. The Importance of Integrity in Business: Having learned from unethical practices early in his career, Logan prioritizes integrity and ethical conduct, highlighting how this approach fosters long-term client relationships and a positive reputation.

    3. Vetting Clients and Navigating Difficult Relationships: The discussion covers Logan's methods for vetting potential clients to ensure alignment in values, and how overcoming challenging client experiences can strengthen a business owner's character and decision-making abilities.

     

    About Logan Heath & StorySellers:

     

    - Website: https://storysellers.co/

    - LinkedIn: https://www.linkedin.com/in/loganheath/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 14 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-power-of-ethical-marketing-building-trust-through-story-I8DUftei Here are three things you’ll learn in this episode:

     

    1. The Power of Storytelling in Marketing: Logan emphasizes that authentic stories build trust and connection with customers, contrasting this with aggressive sales tactics that often lead to skepticism and mistrust.

    2. The Importance of Integrity in Business: Having learned from unethical practices early in his career, Logan prioritizes integrity and ethical conduct, highlighting how this approach fosters long-term client relationships and a positive reputation.

    3. Vetting Clients and Navigating Difficult Relationships: The discussion covers Logan's methods for vetting potential clients to ensure alignment in values, and how overcoming challenging client experiences can strengthen a business owner's character and decision-making abilities.

     

    About Logan Heath & StorySellers:

     

    - Website: https://storysellers.co/

    - LinkedIn: https://www.linkedin.com/in/loganheath/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Power of Ethical Marketing: Building Trust Through Story Penji 00:45:05 On today’s episode, Logan Heath talks to Shannon, Penji’s Partnership Coordinator about how genuine connection and integrity build lasting business success. Join us as we explore the power of storytelling in building trust and the importance of vetting clients to ensure a healthy business relationship. On today’s episode, Logan Heath talks to Shannon, Penji’s Partnership Coordinator about how genuine connection and integrity build lasting business success. Join us as we explore the power of storytelling in building trust and the importance of vetting clients to ensure a healthy business relationship. false full 186     d6b5bb12-d839-413c-bb6d-45d8fb17c05f Data-Driven Marketing for Small Business: AI, Authenticity & Strategy Here are three things you’ll learn in this episode:

     

    1. Marketing as a Foundational Business Strategy: Andrew emphasizes that marketing should be a primary consideration for any business, not an afterthought. He argues that understanding market dynamics, creating compelling narratives, and measuring success through data are crucial for growth and sustainability, especially for small businesses who often lack dedicated marketing teams.

     

    2. Leveraging Technology and AI for Data-Driven Marketing: Further Insights, Andrew's digital marketing agency, focuses on data-driven strategies and is actively implementing AI to automate systems for predictable client outcomes. He highlights the power of digital platforms like social media for reach and visibility, advocating for businesses to embrace technology to make informed marketing decisions.

     

    3. The Power of Authenticity and Storytelling in the Digital Age: Andrew stresses that in today's marketing landscape, transparency and authentic storytelling are paramount. He explains that businesses should focus on building genuine relationships with their audience, sharing their journey, and allowing their team to be part of their social media presence, as opposed to trying to "fake it until you make it.”

     

    About Andrew Schuster & Further Insights:

     

    - Website: http://furtherinsights.com/

    - LinkedIn: https://www.linkedin.com/in/andrew-schuster-b5597a15/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 13 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/data-driven-marketing-for-small-business-ai-authenticity-strategy-sF35VNWF Here are three things you’ll learn in this episode:

     

    1. Marketing as a Foundational Business Strategy: Andrew emphasizes that marketing should be a primary consideration for any business, not an afterthought. He argues that understanding market dynamics, creating compelling narratives, and measuring success through data are crucial for growth and sustainability, especially for small businesses who often lack dedicated marketing teams.

     

    2. Leveraging Technology and AI for Data-Driven Marketing: Further Insights, Andrew's digital marketing agency, focuses on data-driven strategies and is actively implementing AI to automate systems for predictable client outcomes. He highlights the power of digital platforms like social media for reach and visibility, advocating for businesses to embrace technology to make informed marketing decisions.

     

    3. The Power of Authenticity and Storytelling in the Digital Age: Andrew stresses that in today's marketing landscape, transparency and authentic storytelling are paramount. He explains that businesses should focus on building genuine relationships with their audience, sharing their journey, and allowing their team to be part of their social media presence, as opposed to trying to "fake it until you make it.”

     

    About Andrew Schuster & Further Insights:

     

    - Website: http://furtherinsights.com/

    - LinkedIn: https://www.linkedin.com/in/andrew-schuster-b5597a15/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Data-Driven Marketing for Small Business: AI, Authenticity & Strategy Penji 00:47:13 On today’s episode, Andrew Schuster talks to Shannon, Penji’s Partnership Coordinator about the critical role of data-driven digital marketing for small businesses. Andrew, with 20 years of experience, shares insights on leveraging AI for automation, building authentic brand stories, and the often-overlooked importance of marketing as a foundational business strategy. On today’s episode, Andrew Schuster talks to Shannon, Penji’s Partnership Coordinator about the critical role of data-driven digital marketing for small businesses. Andrew, with 20 years of experience, shares insights on leveraging AI for automation, building authentic brand stories, and the often-overlooked importance of marketing as a foundational business strategy. false full 185     f11117cc-8598-4f3a-9cff-c04cab7be59b Productized Video Editing & Remote Work: Combating Burnout Here are three things you’ll learn in this episode:

     

    1. Addressing Industry Pain Points with a Productized Service: Ben founded Edit Crew to solve common problems faced when hiring video editors, freelancers, or in-house talent, such as inconsistency, high costs, and lengthy onboarding. Edit Crew offers a streamlined, affordable, and high-quality solution by packaging their services to deliver "fast, good, and cheap" results, challenging the traditional "choose two" industry paradigm.

     

    2. Combating Burnout Through Process and Capacity Management: Ben openly shares his own experience with burnout and emphasizes the importance of clear processes and diligent capacity tracking within an agency. Edit Crew meticulously monitors client volume against staff numbers to proactively manage workload, prevent employee burnout, and avoid issues like overstaffing or understaffing.

     

    3. The Importance of Trust and Autonomy in Remote Work: Ben highlights the value of remote work in fostering a better work-life balance and trusting employees to manage their own schedules, as long as they deliver results. He advocates for hiring adults and empowering them with autonomy, arguing that micromanagement is counterproductive and that results, rather than strict adherence to a 9-to-5 structure, should be the ultimate measure of success.

     

    About Benjamin Poss & Edit Crew:

     

    - Website: http://www.editcrew.com/

    - LinkedIn: https://www.linkedin.com/in/ben-p-aa2231158/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 13 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/productized-video-editing-remote-work-combating-burnout-oATNQUF8 Here are three things you’ll learn in this episode:

     

    1. Addressing Industry Pain Points with a Productized Service: Ben founded Edit Crew to solve common problems faced when hiring video editors, freelancers, or in-house talent, such as inconsistency, high costs, and lengthy onboarding. Edit Crew offers a streamlined, affordable, and high-quality solution by packaging their services to deliver "fast, good, and cheap" results, challenging the traditional "choose two" industry paradigm.

     

    2. Combating Burnout Through Process and Capacity Management: Ben openly shares his own experience with burnout and emphasizes the importance of clear processes and diligent capacity tracking within an agency. Edit Crew meticulously monitors client volume against staff numbers to proactively manage workload, prevent employee burnout, and avoid issues like overstaffing or understaffing.

     

    3. The Importance of Trust and Autonomy in Remote Work: Ben highlights the value of remote work in fostering a better work-life balance and trusting employees to manage their own schedules, as long as they deliver results. He advocates for hiring adults and empowering them with autonomy, arguing that micromanagement is counterproductive and that results, rather than strict adherence to a 9-to-5 structure, should be the ultimate measure of success.

     

    About Benjamin Poss & Edit Crew:

     

    - Website: http://www.editcrew.com/

    - LinkedIn: https://www.linkedin.com/in/ben-p-aa2231158/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Productized Video Editing & Remote Work: Combating Burnout Penji 00:33:51 On today’s episode, Benjamin Poss talks to Shannon, Penji’s Partnership Coordinator about his journey from Hollywood to building a productized video editing service, delving into how Edit Crew tackles client woes, prevents team burnout, and thrives by prioritizing efficient processes and transparent growth metrics. On today’s episode, Benjamin Poss talks to Shannon, Penji’s Partnership Coordinator about his journey from Hollywood to building a productized video editing service, delving into how Edit Crew tackles client woes, prevents team burnout, and thrives by prioritizing efficient processes and transparent growth metrics. false full 184     ddc53a5a-cd03-4175-8add-b21835795686 Employee Growth & Authentic Storytelling: Creative Agency Success Here are three things you’ll learn in this episode:

     

    1. Prioritizing Employee Growth and Longevity: Tellwell actively fosters career growth within its organization by developing "trail maps" tailored to individual interests and skills. This approach, which includes formal learning and real-world project application, aims to encourage mastery and retain talent by ensuring employees don't need to leave the agency for career advancement.

     

    2. Authentic, Human-Centered Storytelling: Tellwell distinguishes its storytelling by focusing on real people and their authentic experiences, especially for non-profits and mission-driven businesses. They prioritize building genuine connections with individuals whose stories are shared, ensuring their comfort and willingness to participate, rather than manufacturing narratives for purely commercial purposes.

     

    3. Fostering Collaborative and Accountable Team Dynamics: Tellwell emphasizes continuous learning and communication among its leadership team, incorporating resources like Cy Wakeman's "Reality-Based Leadership" to align their approach to decision-making. This collaborative environment encourages open "rumbling" on ideas, ensuring that the focus remains on serving the client and the story, rather than individual egos or departmental silos.

     

    About Annie Wood & We Tell Well:

     

    - Website: http://wetellwell.com/

    - LinkedIn: https://www.linkedin.com/in/anniefwood/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 12 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/employee-growth-authentic-storytelling-creative-agency-success-io8zyuC7 Here are three things you’ll learn in this episode:

     

    1. Prioritizing Employee Growth and Longevity: Tellwell actively fosters career growth within its organization by developing "trail maps" tailored to individual interests and skills. This approach, which includes formal learning and real-world project application, aims to encourage mastery and retain talent by ensuring employees don't need to leave the agency for career advancement.

     

    2. Authentic, Human-Centered Storytelling: Tellwell distinguishes its storytelling by focusing on real people and their authentic experiences, especially for non-profits and mission-driven businesses. They prioritize building genuine connections with individuals whose stories are shared, ensuring their comfort and willingness to participate, rather than manufacturing narratives for purely commercial purposes.

     

    3. Fostering Collaborative and Accountable Team Dynamics: Tellwell emphasizes continuous learning and communication among its leadership team, incorporating resources like Cy Wakeman's "Reality-Based Leadership" to align their approach to decision-making. This collaborative environment encourages open "rumbling" on ideas, ensuring that the focus remains on serving the client and the story, rather than individual egos or departmental silos.

     

    About Annie Wood & We Tell Well:

     

    - Website: http://wetellwell.com/

    - LinkedIn: https://www.linkedin.com/in/anniefwood/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Employee Growth & Authentic Storytelling: Creative Agency Success Penji 00:37:23 On today’s episode, Annie Wood talks to Shannon, Penji’s Partnership Coordinator about her unique journey to becoming Chief of Staff and fostering employee growth within the creative agency. Discover how Tellwell prioritizes authentic storytelling, personal development through "trail maps," and why investing in employee well-being leads to greater creativity and client success. On today’s episode, Annie Wood talks to Shannon, Penji’s Partnership Coordinator about her unique journey to becoming Chief of Staff and fostering employee growth within the creative agency. Discover how Tellwell prioritizes authentic storytelling, personal development through "trail maps," and why investing in employee well-being leads to greater creativity and client success. false full 183     413200d8-393f-4913-b6d7-7c4cea46df8d Creative Vision & Non-Linear Careers: Art, Leadership & Design Here are three things you’ll learn in this episode:

    1. Non-Linear Career Path and Value of Diverse Experiences: Ricardo's journey highlights the benefits of not adhering to a traditional, linear career path. His wide-ranging experiences in design, architecture, animation, traditional Japanese painting, and advertising, though seemingly disparate, ultimately provided him with a comprehensive skill set and the ability to "speak many languages" within his current role as an Executive Creative Director.
    2. Finding Your Creative Voice Beyond Style or Discipline: Ricardo emphasizes that a true "point of view" in creative work isn't about a specific style or discipline, but rather about infusing one's own experiences, humor, and honesty into the process. This perspective allowed him to embrace his diverse skill set and understand that authenticity makes his work recognizable, regardless of the medium.
    3. Learning from Discomfort and Balancing Broad Knowledge with Core Skills: Ricardo advocates for embracing discomfort and challenges as invaluable learning opportunities, transforming even negative experiences into growth. He also stresses the importance of balancing a broad range of knowledge ("jack of all trades") with developing a few strong "hard skills" or areas of mastery, ensuring adaptability and self-sufficiency in a dynamic creative landscape.

    About Ricardo Munoz and Comcast:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 12 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/creative-vision-non-linear-careers-art-leadership-design-du_iSF79 Here are three things you’ll learn in this episode:

    1. Non-Linear Career Path and Value of Diverse Experiences: Ricardo's journey highlights the benefits of not adhering to a traditional, linear career path. His wide-ranging experiences in design, architecture, animation, traditional Japanese painting, and advertising, though seemingly disparate, ultimately provided him with a comprehensive skill set and the ability to "speak many languages" within his current role as an Executive Creative Director.
    2. Finding Your Creative Voice Beyond Style or Discipline: Ricardo emphasizes that a true "point of view" in creative work isn't about a specific style or discipline, but rather about infusing one's own experiences, humor, and honesty into the process. This perspective allowed him to embrace his diverse skill set and understand that authenticity makes his work recognizable, regardless of the medium.
    3. Learning from Discomfort and Balancing Broad Knowledge with Core Skills: Ricardo advocates for embracing discomfort and challenges as invaluable learning opportunities, transforming even negative experiences into growth. He also stresses the importance of balancing a broad range of knowledge ("jack of all trades") with developing a few strong "hard skills" or areas of mastery, ensuring adaptability and self-sufficiency in a dynamic creative landscape.

    About Ricardo Munoz and Comcast:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Creative Vision & Non-Linear Careers: Art, Leadership & Design Penji 00:39:14 On today’s episode, Ricardo Munoz talks to Shannon, Penji’s Partnership Coordinator, about his unconventional career path. From drawing at age three in Ecuador to leading a diverse creative team in Philadelphia, Ricardo shares how his varied experiences in architecture, traditional Japanese painting, animation, and advertising ultimately converged to shape his unique creative vision and leadership style. On today’s episode, Ricardo Munoz talks to Shannon, Penji’s Partnership Coordinator, about his unconventional career path. From drawing at age three in Ecuador to leading a diverse creative team in Philadelphia, Ricardo shares how his varied experiences in architecture, traditional Japanese painting, animation, and advertising ultimately converged to shape his unique creative vision and leadership style. false full 182     7dd8a6ab-b54d-4d64-97a4-4ecfb91b28e8 SEO Evolution: AI, Social Media & Simplifying Strategy Here are three things you’ll learn in this episode:

    🌐 Evolution of SEO and Adapting to Change: Jason, with 15 years of experience, explains that SEO has shifted from relying on "spam tools" to a more tactical and strategic discipline due to Google's algorithm advancements and increased transparency. He emphasizes that the key to longevity in SEO is an "adapt and evolve" mindset, viewing changes not as harder, but merely different.

    🧠 Making SEO Digestible and Collaborative: Break the Web focuses on simplifying SEO for in-house marketing teams by understanding their preferred information digestion methods and providing advisements that clearly explain outcomes and required effort. Jason highlights the importance of inter-departmental collaboration, ensuring SEO recommendations align with other departments' KPIs (like user experience or conversions) to avoid conflicts.

    📲 Integrating AI and Navigating the Social Media Landscape: Jason views AI as a valuable tool for workflow optimization and non-biased information gathering, particularly for tasks that traditionally take more time. While acknowledging the personal impact of social media, he sees its continued importance for DTC brands through targeted ads and social proof, emphasizing the need for marketers to strategically invest in platforms based on audience demographics and engagement stages.

    About Jason and Break the web:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 11 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/seo-evolution-ai-social-media-simplifying-strategy-4EHyyz_L Here are three things you’ll learn in this episode:

    🌐 Evolution of SEO and Adapting to Change: Jason, with 15 years of experience, explains that SEO has shifted from relying on "spam tools" to a more tactical and strategic discipline due to Google's algorithm advancements and increased transparency. He emphasizes that the key to longevity in SEO is an "adapt and evolve" mindset, viewing changes not as harder, but merely different.

    🧠 Making SEO Digestible and Collaborative: Break the Web focuses on simplifying SEO for in-house marketing teams by understanding their preferred information digestion methods and providing advisements that clearly explain outcomes and required effort. Jason highlights the importance of inter-departmental collaboration, ensuring SEO recommendations align with other departments' KPIs (like user experience or conversions) to avoid conflicts.

    📲 Integrating AI and Navigating the Social Media Landscape: Jason views AI as a valuable tool for workflow optimization and non-biased information gathering, particularly for tasks that traditionally take more time. While acknowledging the personal impact of social media, he sees its continued importance for DTC brands through targeted ads and social proof, emphasizing the need for marketers to strategically invest in platforms based on audience demographics and engagement stages.

    About Jason and Break the web:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     SEO Evolution: AI, Social Media & Simplifying Strategy Penji 00:30:39 On today’s episode, Jason Berkowitz from Break the Web talks to Daniela, Penji’s Partnership Coordinator about his journey from personal trainer to leading an SEO agency. Discover how the SEO landscape has evolved since 2010, Break the Web's approach to making complex SEO digestible for in-house marketing teams, and Jason's insights on integrating AI and navigating social media in modern marketing. On today’s episode, Jason Berkowitz from Break the Web talks to Daniela, Penji’s Partnership Coordinator about his journey from personal trainer to leading an SEO agency. Discover how the SEO landscape has evolved since 2010, Break the Web's approach to making complex SEO digestible for in-house marketing teams, and Jason's insights on integrating AI and navigating social media in modern marketing. marketing strategy, entrepreneurship, adaptability, penji, podcast, dtc brands, social media marketing, collaboration, seo evolution, google algorithm, in-house marketing, workflow optimization, break the web, jason berkowitz, content marketing, digital marketing, ai in marketing, seo, search engine optimization, agency life false full 181     d671e78c-df21-4d20-a10c-394ed5976475 Outbound Sales & Marketing: Data, Personalization & Consistency Here are three things you’ll learn in this episode:

     

    1. Leveraging Diverse Experiences for Sales and Marketing Success: Carlos highlights how his varied professional background, including asset underwriting and performing as a pianist, has equipped him with unique skills for sales. He emphasizes the importance of reading people, thinking on your feet, adapting, and maintaining a human touch in interactions—all learned from his experience in a piano bar—as crucial elements for building trust and connection with clients.

     

    2. Data-Driven Personalization and the Role of AI in Sales: Designly's outbound sales strategy heavily relies on evidence-based buyer personas (ICPs) derived from past deals. Carlos discusses using AI and various tools to identify pain points and create highly personalized, timely messages for potential clients, emphasizing that AI should assist in research and template creation, but human authenticity is vital for building trust.

     

    3. The Challenge of Consistency and Embracing Experimentation: Carlos identifies consistency as the biggest ongoing challenge in marketing and sales due to society's preference for immediate results. He stresses the need for patience and humility, encouraging continuous experimentation and embracing failure as a natural part of the process to discover what truly works in the long run.

     

    About Carlos Sanabria and Designli :

     

    - Website: http://www.designli.co/

    - LinkedIn: https://www.linkedin.com/in/carlos-ignacio-sanabria-056480108/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Wed, 11 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/outbound-sales-marketing-data-personalization-consistency-qK0ZFOi0 Here are three things you’ll learn in this episode:

     

    1. Leveraging Diverse Experiences for Sales and Marketing Success: Carlos highlights how his varied professional background, including asset underwriting and performing as a pianist, has equipped him with unique skills for sales. He emphasizes the importance of reading people, thinking on your feet, adapting, and maintaining a human touch in interactions—all learned from his experience in a piano bar—as crucial elements for building trust and connection with clients.

     

    2. Data-Driven Personalization and the Role of AI in Sales: Designly's outbound sales strategy heavily relies on evidence-based buyer personas (ICPs) derived from past deals. Carlos discusses using AI and various tools to identify pain points and create highly personalized, timely messages for potential clients, emphasizing that AI should assist in research and template creation, but human authenticity is vital for building trust.

     

    3. The Challenge of Consistency and Embracing Experimentation: Carlos identifies consistency as the biggest ongoing challenge in marketing and sales due to society's preference for immediate results. He stresses the need for patience and humility, encouraging continuous experimentation and embracing failure as a natural part of the process to discover what truly works in the long run.

     

    About Carlos Sanabria and Designli :

     

    - Website: http://www.designli.co/

    - LinkedIn: https://www.linkedin.com/in/carlos-ignacio-sanabria-056480108/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Outbound Sales & Marketing: Data, Personalization & Consistency Penji 00:32:27 On today’s episode, Carlos Sanabria talks to Shannon, Penji’s Partnership Coordinator about his unique journey from finance and agency marketing to mastering outbound sales. Discover how his diverse experiences, including performing in a piano bar, have shaped his approach to sales, the critical role of data-driven personalization, and the enduring challenge of consistency in achieving marketing success. On today’s episode, Carlos Sanabria talks to Shannon, Penji’s Partnership Coordinator about his unique journey from finance and agency marketing to mastering outbound sales. Discover how his diverse experiences, including performing in a piano bar, have shaped his approach to sales, the critical role of data-driven personalization, and the enduring challenge of consistency in achieving marketing success. false full 180     b1f3f5df-82b3-4f6f-9c1a-ae18acdf9032 Scaling Web3 B2B: Growth Strategies, Freelancers & Team Building Here are three things you’ll learn in this episode:

     

    🌐 Scaling B2B Businesses in Niche Markets: Igor discusses Vortex's impressive 3x growth in 2023, onboarding 153 new clients in the niche Web3 market-making industry. He emphasizes that "first 100 customers" means something different in B2B compared to B2C, highlighting that even a smaller number of high-value clients can signify massive success for a specialized service.

     

    🧠 Strategic Use of Freelancers for Growth and Testing: Igor advocates for using freelancers to test new markets or roles quickly and cost-effectively before committing to in-house hires. He suggests that while core functions might benefit from dedicated in-house teams, specialized tasks like SEO or initial business development outreach can be efficiently managed by freelancers, offering flexibility and faster deployment.

     

    📲 The Importance of Clear Processes and Team Atmosphere: Igor stresses the necessity of meticulously documenting all business processes and workflows to ensure clarity for the team, whether in-house or freelance. He also highlights the value of fostering an atmosphere where team members feel comfortable providing feedback and suggesting optimizations, contributing to continuous improvement and efficiency.

     

    About Igor and Vortex:

     

    - Website: https://www.vortex.foundation/

    - LinkedIn: https://www.linkedin.com/in/dubovin/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 10 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/scaling-web3-b2b-growth-strategies-freelancers-team-building-gYRngzkr Here are three things you’ll learn in this episode:

     

    🌐 Scaling B2B Businesses in Niche Markets: Igor discusses Vortex's impressive 3x growth in 2023, onboarding 153 new clients in the niche Web3 market-making industry. He emphasizes that "first 100 customers" means something different in B2B compared to B2C, highlighting that even a smaller number of high-value clients can signify massive success for a specialized service.

     

    🧠 Strategic Use of Freelancers for Growth and Testing: Igor advocates for using freelancers to test new markets or roles quickly and cost-effectively before committing to in-house hires. He suggests that while core functions might benefit from dedicated in-house teams, specialized tasks like SEO or initial business development outreach can be efficiently managed by freelancers, offering flexibility and faster deployment.

     

    📲 The Importance of Clear Processes and Team Atmosphere: Igor stresses the necessity of meticulously documenting all business processes and workflows to ensure clarity for the team, whether in-house or freelance. He also highlights the value of fostering an atmosphere where team members feel comfortable providing feedback and suggesting optimizations, contributing to continuous improvement and efficiency.

     

    About Igor and Vortex:

     

    - Website: https://www.vortex.foundation/

    - LinkedIn: https://www.linkedin.com/in/dubovin/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Scaling Web3 B2B: Growth Strategies, Freelancers & Team Building Penji 00:28:16 On today’s episode, Igor Dubov from Vortex Foundation talks to Daniela, Penji’s Partnership Coordinator about the rapid scaling of B2B businesses in the Web3 market. Igor shares his insights on navigating growth challenges, the strategic use of freelancers for testing new markets, and the importance of detailed planning for sustained success. Tune in for valuable lessons on building and managing high-performing teams in a fast-paced industry. On today’s episode, Igor Dubov from Vortex Foundation talks to Daniela, Penji’s Partnership Coordinator about the rapid scaling of B2B businesses in the Web3 market. Igor shares his insights on navigating growth challenges, the strategic use of freelancers for testing new markets, and the importance of detailed planning for sustained success. Tune in for valuable lessons on building and managing high-performing teams in a fast-paced industry. false full 179     ca3ebc04-c46d-435b-aef3-dda259dc7797 4 S to Freedom: Scaling, Outsourcing & DEI for Entrepreneurs Here are three things you’ll learn in this episode:

     

    1. The "4 S to Freedom" Framework for Business Growth: Cheryl introduces her comprehensive framework for scaling businesses, emphasizing the foundational importance of Structure and Strategy (including niche, market research, and product definition) before moving into developing robust Systems and Processes (like lead generation, sales, onboarding, and offboarding). Finally, she highlights the role of building a strong Squad through smart outsourcing and team development.

    2. Strategic Outsourcing and Team Building: Cheryl stresses that successful outsourcing hinges on clear communication and well-defined expectations. She advises business owners to meticulously document their processes and tasks ("skills and tasks dump") to create effective job descriptions or work orders for external partners, thereby ensuring a better fit and preventing common pitfalls in outsourced relationships.

    3. Promoting Diversity & Inclusion and Differentiating Nonprofits: Cheryl, as a Black woman entrepreneur, integrates diversity, equity, and inclusion into every aspect of her business culture, from hiring practices to product delivery, recognizing that diverse perspectives foster creativity and growth. She also distinguishes the structural differences in building nonprofits, primarily highlighting the critical role and unique challenges associated with establishing and managing a strong board of directors compared to a for-profit business.

     

    About Cheryl and her social media  

     

    - Website: https://www.cherylcperez.com/

    - Youtube: https://www.youtube.com/@cherylcperez/community

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Tue, 10 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/4-s-to-freedom-scaling-outsourcing-dei-for-entrepreneurs-PgbSbVJ3 Here are three things you’ll learn in this episode:

     

    1. The "4 S to Freedom" Framework for Business Growth: Cheryl introduces her comprehensive framework for scaling businesses, emphasizing the foundational importance of Structure and Strategy (including niche, market research, and product definition) before moving into developing robust Systems and Processes (like lead generation, sales, onboarding, and offboarding). Finally, she highlights the role of building a strong Squad through smart outsourcing and team development.

    2. Strategic Outsourcing and Team Building: Cheryl stresses that successful outsourcing hinges on clear communication and well-defined expectations. She advises business owners to meticulously document their processes and tasks ("skills and tasks dump") to create effective job descriptions or work orders for external partners, thereby ensuring a better fit and preventing common pitfalls in outsourced relationships.

    3. Promoting Diversity & Inclusion and Differentiating Nonprofits: Cheryl, as a Black woman entrepreneur, integrates diversity, equity, and inclusion into every aspect of her business culture, from hiring practices to product delivery, recognizing that diverse perspectives foster creativity and growth. She also distinguishes the structural differences in building nonprofits, primarily highlighting the critical role and unique challenges associated with establishing and managing a strong board of directors compared to a for-profit business.

     

    About Cheryl and her social media  

     

    - Website: https://www.cherylcperez.com/

    - Youtube: https://www.youtube.com/@cherylcperez/community

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     4 S to Freedom: Scaling, Outsourcing & DEI for Entrepreneurs Penji 00:37:31 On today’s episode, Cheryl Perez talks to Daniela, Penji’s Partnership Coordinator about her "4 S to Freedom" framework for building scalable businesses, the crucial elements of successful outsourcing, and how to foster diversity and inclusion within your company culture. This episode is packed with insights for aspiring and growing entrepreneurs alike. On today’s episode, Cheryl Perez talks to Daniela, Penji’s Partnership Coordinator about her "4 S to Freedom" framework for building scalable businesses, the crucial elements of successful outsourcing, and how to foster diversity and inclusion within your company culture. This episode is packed with insights for aspiring and growing entrepreneurs alike. false full 178     8e324565-c5cc-4a36-98c0-a751fe57816f The Power of Sound: Creative Leadership & Branding in Post-Production Here are three things you’ll learn in this episode:

     

    1. The Art and Impact of Sound in Media: Matt, drawing from his background as a musician and sound designer, emphasizes the crucial role of sound and music in media, demonstrating how they manipulate emotion and storytelling, even highlighting the power of silence in creating impact, as exemplified by certain commercials and horror films.

    2. Branding and the Story Behind Greyburn Productions: The podcast delves into the unique and impactful logo of Greyburn Productions, revealing its origin as a character from Matt's music compositions. This discussion highlights the importance of a strong, narrative-driven brand identity that truly represents the business's "scrappy," impactful approach.

    3. Collaboration and Leadership in Post-Production: Matt discusses the collaborative nature of post-production work, stressing the importance of selecting the right team, sharing a common vision, and having a strong leader. He identifies active listening as a key quality for effective leadership in creative environments, ensuring all talents are utilized and disagreements are navigated smoothly.

     

    About Matt Vucic and Greyburn Productions:

     

    - Website: https://www.mattvucic.com/#greyburn-section

    - LinkedIn: https://www.linkedin.com/in/mattvucic/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 9 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-power-of-sound-creative-leadership-branding-in-post-production-0iXiL2X9 Here are three things you’ll learn in this episode:

     

    1. The Art and Impact of Sound in Media: Matt, drawing from his background as a musician and sound designer, emphasizes the crucial role of sound and music in media, demonstrating how they manipulate emotion and storytelling, even highlighting the power of silence in creating impact, as exemplified by certain commercials and horror films.

    2. Branding and the Story Behind Greyburn Productions: The podcast delves into the unique and impactful logo of Greyburn Productions, revealing its origin as a character from Matt's music compositions. This discussion highlights the importance of a strong, narrative-driven brand identity that truly represents the business's "scrappy," impactful approach.

    3. Collaboration and Leadership in Post-Production: Matt discusses the collaborative nature of post-production work, stressing the importance of selecting the right team, sharing a common vision, and having a strong leader. He identifies active listening as a key quality for effective leadership in creative environments, ensuring all talents are utilized and disagreements are navigated smoothly.

     

    About Matt Vucic and Greyburn Productions:

     

    - Website: https://www.mattvucic.com/#greyburn-section

    - LinkedIn: https://www.linkedin.com/in/mattvucic/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Power of Sound: Creative Leadership & Branding in Post-Production Penji 00:32:03 On today’s episode, Matt Vucic talks to Shannon, Penji’s Partnership Coordinator about his background as a musician shaped his approach to sound design, and learn why silence can be just as impactful as music in media. Matt also shares the unique story behind his memorable brand logo and the importance of leadership in creative collaboration. On today’s episode, Matt Vucic talks to Shannon, Penji’s Partnership Coordinator about his background as a musician shaped his approach to sound design, and learn why silence can be just as impactful as music in media. Matt also shares the unique story behind his memorable brand logo and the importance of leadership in creative collaboration. false full 177     fb8d8720-3b2e-4d5d-a15d-9bbfe56dabe1 Unlock Revenue Potential: Insights on Gong AI Platform Here are three things you’ll learn in this episode:

     

    🌎Gong's Mission and Udi's Role: Gong aims to unlock companies' revenue potential through its AI-powered revenue intelligence platform, which automates mundane sales tasks, upskills sales teams, and provides insights for growth and predictability. Udi Ledergor, as employee #13 and Gong's first marketer, has played a pivotal role in building and evangelizing the company's marketing efforts since 2016.

     

    🤝 Customer-Centric AI Development and Marketing: Gong emphasizes understanding customer pain points before showcasing their AI solution, focusing on "why" their product matters rather than just "how" it works. They actively integrate customer feedback into product development, using their own AI to capture requests and involve customers directly in shaping future features.

     

    💡The Impact of AI on the Workforce and the Future of Sales: Udi discusses how AI is transforming various professions, not necessarily by replacing humans entirely, but by empowering those who master AI tools and automating low-value tasks. He believes AI will make sales professionals more effective, enabling them to focus on strategy and customer engagement rather than administrative duties.

     

    About Udi  & Gong:

     

    - Website: https://www.gong.io/

    - LinkedIn: https://www.linkedin.com/in/udiledergor/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 9 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-revenue-potential-insights-on-gong-ai-platform-DxSF5YtM Here are three things you’ll learn in this episode:

     

    🌎Gong's Mission and Udi's Role: Gong aims to unlock companies' revenue potential through its AI-powered revenue intelligence platform, which automates mundane sales tasks, upskills sales teams, and provides insights for growth and predictability. Udi Ledergor, as employee #13 and Gong's first marketer, has played a pivotal role in building and evangelizing the company's marketing efforts since 2016.

     

    🤝 Customer-Centric AI Development and Marketing: Gong emphasizes understanding customer pain points before showcasing their AI solution, focusing on "why" their product matters rather than just "how" it works. They actively integrate customer feedback into product development, using their own AI to capture requests and involve customers directly in shaping future features.

     

    💡The Impact of AI on the Workforce and the Future of Sales: Udi discusses how AI is transforming various professions, not necessarily by replacing humans entirely, but by empowering those who master AI tools and automating low-value tasks. He believes AI will make sales professionals more effective, enabling them to focus on strategy and customer engagement rather than administrative duties.

     

    About Udi  & Gong:

     

    - Website: https://www.gong.io/

    - LinkedIn: https://www.linkedin.com/in/udiledergor/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Revenue Potential: Insights on Gong AI Platform Penji 00:26:52 On today’s episode, Udi Ledergor from Gong talks to Daniela, Penji’s Partnership Coordinator about how Gong uses AI to automate sales tasks, improve predictability, and drive growth, all while prioritizing customer feedback and addressing the changing landscape of work. This episode is a must-listen for sales leaders and professionals looking to leverage AI for enhanced productivity and deeper customer understanding. On today’s episode, Udi Ledergor from Gong talks to Daniela, Penji’s Partnership Coordinator about how Gong uses AI to automate sales tasks, improve predictability, and drive growth, all while prioritizing customer feedback and addressing the changing landscape of work. This episode is a must-listen for sales leaders and professionals looking to leverage AI for enhanced productivity and deeper customer understanding. false full 176     0550989a-e909-4e02-99c0-ae84c8ed8da8 Building a Web Dev Business, Team & Community Networking Secrets Here are three things you’ll learn in this episode:

     

    🌎 Origin and Niche of Wheel Horse Web: Julia Will, initially in modern languages, found her calling in web development by identifying a community need for WordPress tech support and website building, especially for e-commerce sites, often collaborating with partners for graphic design and copywriting.

     

    🤝Strategies for Acquiring and Scaling Early Clients: Julia highlights the importance of networking (specifically mentioning BNI chapters) for securing her initial clients. She discusses the transition from a "spray and pray" approach to a more discerning selection of clients as the business grew, emphasizing the unique challenges and learning curves associated with scaling and building a team after being a solopreneur.

     

    💡 The Importance of Team Management and Client Relationships: Julia stresses that scaling requires developing new skills in management, particularly in consistent communication and task tracking with contractors. She also notes the benefit of working with nonprofits due to their clear budgets and expresses a desire to focus more on health and wellness clients in the future.

     

    About Julia  & Wheelhorse Web:

     

    - Website: https://wheelhorse-web.com/

    - LinkedIn: https://www.linkedin.com/in/julia-wilk-51804229/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Sun, 8 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-a-web-dev-business-team-community-networking-secrets-619upADm Here are three things you’ll learn in this episode:

     

    🌎 Origin and Niche of Wheel Horse Web: Julia Will, initially in modern languages, found her calling in web development by identifying a community need for WordPress tech support and website building, especially for e-commerce sites, often collaborating with partners for graphic design and copywriting.

     

    🤝Strategies for Acquiring and Scaling Early Clients: Julia highlights the importance of networking (specifically mentioning BNI chapters) for securing her initial clients. She discusses the transition from a "spray and pray" approach to a more discerning selection of clients as the business grew, emphasizing the unique challenges and learning curves associated with scaling and building a team after being a solopreneur.

     

    💡 The Importance of Team Management and Client Relationships: Julia stresses that scaling requires developing new skills in management, particularly in consistent communication and task tracking with contractors. She also notes the benefit of working with nonprofits due to their clear budgets and expresses a desire to focus more on health and wellness clients in the future.

     

    About Julia  & Wheelhorse Web:

     

    - Website: https://wheelhorse-web.com/

    - LinkedIn: https://www.linkedin.com/in/julia-wilk-51804229/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Building a Web Dev Business, Team & Community Networking Secrets Penji 00:29:54 On today’s episode, Julia Wilk from Wheelhorse Web talks to Daniela, Penji’s Partnership Coordinator about her transition from language studies to tech, the power of community networking, and the surprising lessons learned while scaling a web development business. Discover how to navigate growth, build a strong team, and embrace continuous learning in the ever-evolving world of entrepreneurship. On today’s episode, Julia Wilk from Wheelhorse Web talks to Daniela, Penji’s Partnership Coordinator about her transition from language studies to tech, the power of community networking, and the surprising lessons learned while scaling a web development business. Discover how to navigate growth, build a strong team, and embrace continuous learning in the ever-evolving world of entrepreneurship. false full 175     a3596b38-e0c2-40f3-b52f-aa88bb6fba73 Agency Secrets: Integrated Marketing & Client Success Here are three things you’ll learn in this episode:

     

    1. Integrated Marketing and Business Strategy: Deirdre's agency, Tindall Creative Marketing, distinguishes itself by not just offering marketing services but also consulting on clients' overall business health, including sales cycles, financial planning, and CRM systems, to ensure a solid foundation for marketing success.

    2. Balancing Creativity with Measurable Outcomes: The podcast highlights the challenge and importance of demonstrating ROI in marketing. Tindall Creative leverages analytics and a multi-faceted approach, emphasizing that true success comes from understanding ideal buyer personas and strategically targeting them across various platforms.

    3. The Value of Client Connection and Community Engagement: Deirdre prioritizes constant, over-communicative relationships with clients, even going as far as working on job sites to deeply understand their operations. Her agency also integrates community giving, donating a portion of client fees to local nonprofits, fostering a unique and responsible business model.

     

    About Deirdre Tindall and Tind-All Creative Marketing:

     

    - Website: https://tind-allcreativemarketing.com/

    - LinkedIn: https://www.linkedin.com/in/deirdre-tindall-153b013/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 8 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/agency-secrets-integrated-marketing-client-success-wkZzeEA3 Here are three things you’ll learn in this episode:

     

    1. Integrated Marketing and Business Strategy: Deirdre's agency, Tindall Creative Marketing, distinguishes itself by not just offering marketing services but also consulting on clients' overall business health, including sales cycles, financial planning, and CRM systems, to ensure a solid foundation for marketing success.

    2. Balancing Creativity with Measurable Outcomes: The podcast highlights the challenge and importance of demonstrating ROI in marketing. Tindall Creative leverages analytics and a multi-faceted approach, emphasizing that true success comes from understanding ideal buyer personas and strategically targeting them across various platforms.

    3. The Value of Client Connection and Community Engagement: Deirdre prioritizes constant, over-communicative relationships with clients, even going as far as working on job sites to deeply understand their operations. Her agency also integrates community giving, donating a portion of client fees to local nonprofits, fostering a unique and responsible business model.

     

    About Deirdre Tindall and Tind-All Creative Marketing:

     

    - Website: https://tind-allcreativemarketing.com/

    - LinkedIn: https://www.linkedin.com/in/deirdre-tindall-153b013/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Agency Secrets: Integrated Marketing & Client Success Penji 00:34:48 On today’s episode, Deirdre Tindall talks to Shannon, Penji’s Partnership Coordinator about how her agency goes beyond traditional marketing to ensure clients have a strong foundational business plan, leading to measurable and consistent success. Discover how a hands-on approach and deep client connection drive impactful results. On today’s episode, Deirdre Tindall talks to Shannon, Penji’s Partnership Coordinator about how her agency goes beyond traditional marketing to ensure clients have a strong foundational business plan, leading to measurable and consistent success. Discover how a hands-on approach and deep client connection drive impactful results. false full 174     49429698-226b-412c-a6dd-33638478a15f Strategic Marketing Secrets: Digital Trust & Perpetual Learning Here are three things you’ll learn in this episode:

     

    🌎 Evolution of Marketing and Bornstein Group's Origins: Gal Bornstein recounts his unconventional journey into marketing, from military journalist to founding Bornstein Group with a $2,000 credit card loan, driven by a recognized need for technology-focused marketing agencies and a lack of strategic thinking in the industry.

     

    🤝 The Importance of Strategic Marketing and "Digital Trust": Gal emphasizes that successful marketing goes beyond creative campaigns, requiring a deep understanding of business objectives and consumer behavior to produce repeatable results. His latest book, "Don't Believe the Hype," addresses the critical concept of "digital trust" in an age of reviews, influencers, and AI-generated content.

     

    💡Navigating the Modern Marketing Landscape and Perpetual Learning: The discussion highlights how social media has revolutionized marketing by empowering consumers and changing the role of the messenger. Gal stresses the need for agility, a multi-channel approach, and the importance of being a "perpetual learner" to stay ahead in the dynamic digital world.

     

     

     

    About Gal  & Borenstein Group:

     

    - Website: https://www.borensteingroup.com/

    - LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 7 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/strategic-marketing-secrets-digital-trust-perpetual-learning-kah2V6kq Here are three things you’ll learn in this episode:

     

    🌎 Evolution of Marketing and Bornstein Group's Origins: Gal Bornstein recounts his unconventional journey into marketing, from military journalist to founding Bornstein Group with a $2,000 credit card loan, driven by a recognized need for technology-focused marketing agencies and a lack of strategic thinking in the industry.

     

    🤝 The Importance of Strategic Marketing and "Digital Trust": Gal emphasizes that successful marketing goes beyond creative campaigns, requiring a deep understanding of business objectives and consumer behavior to produce repeatable results. His latest book, "Don't Believe the Hype," addresses the critical concept of "digital trust" in an age of reviews, influencers, and AI-generated content.

     

    💡Navigating the Modern Marketing Landscape and Perpetual Learning: The discussion highlights how social media has revolutionized marketing by empowering consumers and changing the role of the messenger. Gal stresses the need for agility, a multi-channel approach, and the importance of being a "perpetual learner" to stay ahead in the dynamic digital world.

     

     

     

    About Gal  & Borenstein Group:

     

    - Website: https://www.borensteingroup.com/

    - LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Strategic Marketing Secrets: Digital Trust & Perpetual Learning Penji 00:42:44 On today’s episode, Gal Borenstein talks to Daniela, Penji’s Partnership Coordinator about invaluable insights from his decades of experience helping businesses thrive. This episode is a must-listen for anyone looking to understand the future of strategic marketing. On today’s episode, Gal Borenstein talks to Daniela, Penji’s Partnership Coordinator about invaluable insights from his decades of experience helping businesses thrive. This episode is a must-listen for anyone looking to understand the future of strategic marketing. false full 173     4b7516c9-b691-475a-a103-ed743b7203ed Lead Generation & Digital Marketing: The Creative-Analytic Blend Here are three things you’ll learn in this episode:

     

    1. Specialization in Lead Generation: RJ Hubert founded HBT Digital by focusing on lead generation and online advertising (Google Ads and Meta) after noticing gaps in the market and leveraging his ten years of corporate marketing experience.

    2. Balancing Creativity and Analytics in Digital Marketing: The podcast explores the "crayon versus calculator" approach, highlighting the importance of both compelling visuals and data analysis for successful online ad campaigns across different platforms.

    3. Strategic Business Growth and Community Engagement: HBT Digital's growth stemmed from niching down services and securing key clients, while also emphasizing the importance of community involvement and providing pro bono marketing services to nonprofits.

     

    About RJ Hubert and HB Digital:

     

    - Website: https://hbtdigital.com/

    - LinkedIn: https://www.linkedin.com/in/rjhuebert/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Sat, 7 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/lead-generation-digital-marketing-the-creative-analytic-blend-SjeXNlKj Here are three things you’ll learn in this episode:

     

    1. Specialization in Lead Generation: RJ Hubert founded HBT Digital by focusing on lead generation and online advertising (Google Ads and Meta) after noticing gaps in the market and leveraging his ten years of corporate marketing experience.

    2. Balancing Creativity and Analytics in Digital Marketing: The podcast explores the "crayon versus calculator" approach, highlighting the importance of both compelling visuals and data analysis for successful online ad campaigns across different platforms.

    3. Strategic Business Growth and Community Engagement: HBT Digital's growth stemmed from niching down services and securing key clients, while also emphasizing the importance of community involvement and providing pro bono marketing services to nonprofits.

     

    About RJ Hubert and HB Digital:

     

    - Website: https://hbtdigital.com/

    - LinkedIn: https://www.linkedin.com/in/rjhuebert/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Lead Generation & Digital Marketing: The Creative-Analytic Blend Penji 00:25:30 On today’s episode, RJ Hubert talks to Daniela, Penji’s Partnership Coordinator about the strategic blend of creativity and analytics in digital marketing, and how niching down services can lead to significant business growth. Learn how HBT Digital leverages AI and a strong referral network to deliver impactful results for their clients. On today’s episode, RJ Hubert talks to Daniela, Penji’s Partnership Coordinator about the strategic blend of creativity and analytics in digital marketing, and how niching down services can lead to significant business growth. Learn how HBT Digital leverages AI and a strong referral network to deliver impactful results for their clients. false full 172     b80fef9d-2398-4e83-b080-36b04339ed18 Master Your Time & Space: Organizing Secrets from Totally Organized Here are three things you’ll learn in this episode:

     

    - Evolution of a Professional Organizer: Janet transitioned from a customer service role to a "life organizer," helping clients declutter homes and offices, and implement organizational systems.

    - Building Trust and Marketing Strategies: She emphasizes the importance of building trust, especially given the personal nature of her work, and discusses her marketing evolution from flyers and word-of-mouth to social media and strategic partnerships.

    - The Value of Organization and Overcoming Overwhelm: Janet highlights how organization reduces stress and creates value in clients' lives, while also addressing common challenges like procrastination and feeling overwhelmed.

     

    About Janet & Totally Organized:

     

    - Website: https://janetmtaylor.com/

    - IG: https://www.instagram.com/janettheorganizer/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 6 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/master-your-time-space-organizing-secrets-from-totally-organized-c0dHZ1_C Here are three things you’ll learn in this episode:

     

    - Evolution of a Professional Organizer: Janet transitioned from a customer service role to a "life organizer," helping clients declutter homes and offices, and implement organizational systems.

    - Building Trust and Marketing Strategies: She emphasizes the importance of building trust, especially given the personal nature of her work, and discusses her marketing evolution from flyers and word-of-mouth to social media and strategic partnerships.

    - The Value of Organization and Overcoming Overwhelm: Janet highlights how organization reduces stress and creates value in clients' lives, while also addressing common challenges like procrastination and feeling overwhelmed.

     

    About Janet & Totally Organized:

     

    - Website: https://janetmtaylor.com/

    - IG: https://www.instagram.com/janettheorganizer/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Master Your Time & Space: Organizing Secrets from Totally Organized Penji 00:30:47 On today’s episode, Janet M. Taylor from Totally Organized talks to Daniela, Penji’s Partnership Coordinator about her unconventional business journey, revealing how she helps individuals and businesses create systems for better time and space management, and build trust with clients. On today’s episode, Janet M. Taylor from Totally Organized talks to Daniela, Penji’s Partnership Coordinator about her unconventional business journey, revealing how she helps individuals and businesses create systems for better time and space management, and build trust with clients. false full 171     a9915e7a-d438-462f-9cf7-24bc4f49f849 From Automotive to Diamonds: Building a Global E-commerce Empire Here are three things you’ll learn in this episode:

     

    🌎 The Unconventional Path to Niche Dominance: Discover Josh's unique career trajectory, from washing cars to launching Carat X, a global marketplace for diamonds and jewelry. He shares how identifying an opportunity for affordable engagement rings led to scaling a specialized e-commerce business.

     

    🤝 Strategies for Standing Out in an Oversaturated Market: Learn why Josh prioritizes reducing customer friction and actively listening to client feedback to continually add value. He emphasizes the importance of being accessible and founder-led to compete for attention and foster strong relationships in a crowded industry.

     

    💡Balancing B2B and B2C Needs with a Vision for Growth: Josh explains how Carat X caters to both businesses and consumers, navigating distinct expectations to provide cost savings and support to entrepreneurs. He also shares insights into the future of the jewelry industry, highlighting the role of AI and reduced barriers to entry in fostering new businesses.

     

    About Josh and Carat X :

     

    - Website: https://caratx.com/

    - LinkedIn: https://www.linkedin.com/in/josh-burwick/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 6 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-automotive-to-diamonds-building-a-global-e-commerce-empire-a7ABiIEy Here are three things you’ll learn in this episode:

     

    🌎 The Unconventional Path to Niche Dominance: Discover Josh's unique career trajectory, from washing cars to launching Carat X, a global marketplace for diamonds and jewelry. He shares how identifying an opportunity for affordable engagement rings led to scaling a specialized e-commerce business.

     

    🤝 Strategies for Standing Out in an Oversaturated Market: Learn why Josh prioritizes reducing customer friction and actively listening to client feedback to continually add value. He emphasizes the importance of being accessible and founder-led to compete for attention and foster strong relationships in a crowded industry.

     

    💡Balancing B2B and B2C Needs with a Vision for Growth: Josh explains how Carat X caters to both businesses and consumers, navigating distinct expectations to provide cost savings and support to entrepreneurs. He also shares insights into the future of the jewelry industry, highlighting the role of AI and reduced barriers to entry in fostering new businesses.

     

    About Josh and Carat X :

     

    - Website: https://caratx.com/

    - LinkedIn: https://www.linkedin.com/in/josh-burwick/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From Automotive to Diamonds: Building a Global E-commerce Empire Penji 00:26:01 On today’s episode, Josk Burwick from Carat X talks to Daniela, Penji’s partnership coordinator about how he built a global jewelry marketplace by fiercely focusing on reducing customer friction and embracing a mission of putting "more beauty into the world.” On today’s episode, Josk Burwick from Carat X talks to Daniela, Penji’s partnership coordinator about how he built a global jewelry marketplace by fiercely focusing on reducing customer friction and embracing a mission of putting "more beauty into the world.” false full 170     e25702db-1f44-4256-a254-1a26f43e136b Values-Driven Marketing & Minimizing Friction Here are three things you’ll learn in this episode:

     

    1. From Fine Art to Founding an Agency: John shares his unique career pivot, from an ambitious fine arts graduate to building a successful web design company (now Being Designed). He reveals how a real-world problem—funding his wedding—became the unexpected catalyst for his entrepreneurial journey.

     

    2. The Power of Values-Driven Marketing & Client Alignment: Learn why John emphasizes "values-driven" over "purpose-driven" marketing. He explains how identifying and aligning with clients' core values not only attracts the right partnerships but also reduces the need for aggressive promotion, leading to more authentic and effective collaborations.

     

    3. Friction as the Enemy of Profit and Well-being: John highlights his core philosophy of minimizing friction, both with clients and internally. He explains how choosing clients with aligned values leads to smoother projects, prevents burnout, and ultimately contributes more to long-term profitability and a pleasant work experience than simply chasing top-line revenue.

     

    About John Cardone and Being Design:

     

    - Website: http://being.design/

    - LinkedIn: https://www.linkedin.com/in/johncardone/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 5 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/values-driven-marketing-minimizing-friction-nX9e0zSZ Here are three things you’ll learn in this episode:

     

    1. From Fine Art to Founding an Agency: John shares his unique career pivot, from an ambitious fine arts graduate to building a successful web design company (now Being Designed). He reveals how a real-world problem—funding his wedding—became the unexpected catalyst for his entrepreneurial journey.

     

    2. The Power of Values-Driven Marketing & Client Alignment: Learn why John emphasizes "values-driven" over "purpose-driven" marketing. He explains how identifying and aligning with clients' core values not only attracts the right partnerships but also reduces the need for aggressive promotion, leading to more authentic and effective collaborations.

     

    3. Friction as the Enemy of Profit and Well-being: John highlights his core philosophy of minimizing friction, both with clients and internally. He explains how choosing clients with aligned values leads to smoother projects, prevents burnout, and ultimately contributes more to long-term profitability and a pleasant work experience than simply chasing top-line revenue.

     

    About John Cardone and Being Design:

     

    - Website: http://being.design/

    - LinkedIn: https://www.linkedin.com/in/johncardone/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Values-Driven Marketing & Minimizing Friction Penji 00:42:56 On today’s episode, John Cardone talks to Shannon, Penji’s Partnership Coordinator about the power of purpose-driven business, client alignment, and why minimizing "friction" is key to sustainable growth. On today’s episode, John Cardone talks to Shannon, Penji’s Partnership Coordinator about the power of purpose-driven business, client alignment, and why minimizing "friction" is key to sustainable growth. false full 169     2dff5a55-a3ba-4c39-add9-c6ef0f2421ad Small Business Marketing: Adding Value & Mastering Digital Here are three things you’ll learn in this episode:

     

    1. The Essence of Value-Driven Marketing: Nikki emphasizes that effective marketing goes beyond just selling; it's about providing genuine value and building trust with your audience. She explains the importance of understanding your ideal customer's needs and leveraging education through various channels to foster long-term relationships and drive sales.

    2. Strategic Growth for Small Businesses: For solopreneurs or small business owners, Nikki advises a phased approach to marketing — start with one consistent effort, automate what you can, and gradually add more. For those with resources, she champions hiring specialists for tasks you don't enjoy or excel at, highlighting platforms like Penji for affordable support.

    3. Navigating Social Media & AI in Modern Marketing: Nikki discusses the constant evolution of social media, stressing the need to know your audience and be authentic to your brand rather than chasing every trend (e.g., contrasting Nutter Butter's approach with a roofing contractor's needs). She also shares practical tips for leveraging AI as a tool to enhance efficiency and content creation while maintaining brand voice and tone.

     

    About Nikki and Resmark Systems:

     

    - Website: https://www.resmarksystems.com/

    - LinkedIn: https://www.linkedin.com/in/nicholedesantis/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Wed, 4 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/small-business-marketing-adding-value-mastering-digital-6xZMCpGD Here are three things you’ll learn in this episode:

     

    1. The Essence of Value-Driven Marketing: Nikki emphasizes that effective marketing goes beyond just selling; it's about providing genuine value and building trust with your audience. She explains the importance of understanding your ideal customer's needs and leveraging education through various channels to foster long-term relationships and drive sales.

    2. Strategic Growth for Small Businesses: For solopreneurs or small business owners, Nikki advises a phased approach to marketing — start with one consistent effort, automate what you can, and gradually add more. For those with resources, she champions hiring specialists for tasks you don't enjoy or excel at, highlighting platforms like Penji for affordable support.

    3. Navigating Social Media & AI in Modern Marketing: Nikki discusses the constant evolution of social media, stressing the need to know your audience and be authentic to your brand rather than chasing every trend (e.g., contrasting Nutter Butter's approach with a roofing contractor's needs). She also shares practical tips for leveraging AI as a tool to enhance efficiency and content creation while maintaining brand voice and tone.

     

    About Nikki and Resmark Systems:

     

    - Website: https://www.resmarksystems.com/

    - LinkedIn: https://www.linkedin.com/in/nicholedesantis/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Small Business Marketing: Adding Value & Mastering Digital Penji 00:32:47 On today’s episode, Nikki DeSantis from talks to Daniela, Penji’s Partnership Coordinator about her journey in marketing, insights on adding value to campaigns, and practical advice for small business owners navigating the ever-evolving digital landscape. On today’s episode, Nikki DeSantis from talks to Daniela, Penji’s Partnership Coordinator about her journey in marketing, insights on adding value to campaigns, and practical advice for small business owners navigating the ever-evolving digital landscape. false full 168     7e76aa60-8ab9-4eb0-a10d-afec3bc117a0 Selling Out: The Art & Science of Event Marketing Here are three things you’ll learn in this episode:

     

    1. From Passion to Purpose: Brian Bauer shares his unconventional journey, from a musical upbringing and diverse internships at MTV, Universal, and RCA, to leading a marketing agency, ultimately founding Bauer Entertainment Marketing to combine his love for entertainment with strategic marketing.

    2. Performance-Driven Event Marketing & COVID Adaptation: Learn about Bauer Entertainment Marketing's unique performance-based approach, focusing on conversion rate optimization to maximize ticket sales (e.g., achieving a 709% increase in ticket sales for RBC Bluesfest). Discover how they innovatively adapted and tripled in size during the COVID-19 pandemic by pivoting to live streams and drive-ins, and actively supporting the industry.

    3. Navigating Current Industry Challenges & Advocating for Fans: Gain insights into the current complex landscape of live events, including skyrocketing production costs and oversupply, and hear about Brian's active efforts through initiatives like "Fix the Tix" to combat speculative ticket sales (scalping) and ensure fair access to unforgettable experiences for fans.

     

    About Brian Bauer and Bauer Entertainment Marketing:

     

    - Website: http://www.bauerem.com/

    - LinkedIn: https://www.linkedin.com/in/brianbauer247/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 4 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/selling-out-the-art-science-of-event-marketing-Liz3zyWA Here are three things you’ll learn in this episode:

     

    1. From Passion to Purpose: Brian Bauer shares his unconventional journey, from a musical upbringing and diverse internships at MTV, Universal, and RCA, to leading a marketing agency, ultimately founding Bauer Entertainment Marketing to combine his love for entertainment with strategic marketing.

    2. Performance-Driven Event Marketing & COVID Adaptation: Learn about Bauer Entertainment Marketing's unique performance-based approach, focusing on conversion rate optimization to maximize ticket sales (e.g., achieving a 709% increase in ticket sales for RBC Bluesfest). Discover how they innovatively adapted and tripled in size during the COVID-19 pandemic by pivoting to live streams and drive-ins, and actively supporting the industry.

    3. Navigating Current Industry Challenges & Advocating for Fans: Gain insights into the current complex landscape of live events, including skyrocketing production costs and oversupply, and hear about Brian's active efforts through initiatives like "Fix the Tix" to combat speculative ticket sales (scalping) and ensure fair access to unforgettable experiences for fans.

     

    About Brian Bauer and Bauer Entertainment Marketing:

     

    - Website: http://www.bauerem.com/

    - LinkedIn: https://www.linkedin.com/in/brianbauer247/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Selling Out: The Art & Science of Event Marketing Penji 00:35:59 On today’s episode, Brian Bauer talks to Shannon, Penji’s Partnership Coordinator about his unique journey into the entertainment marketing world and how his agency specializes in bringing unforgettable live experiences to life. Learn about their innovative strategies for driving ticket sales and navigating the dynamic event industry. On today’s episode, Brian Bauer talks to Shannon, Penji’s Partnership Coordinator about his unique journey into the entertainment marketing world and how his agency specializes in bringing unforgettable live experiences to life. Learn about their innovative strategies for driving ticket sales and navigating the dynamic event industry. false full 167     8328e684-b1ed-411c-8486-5f9c484c521e Revenue Marketing: From SEO to Irresistible Offers That Convert Here are three things you’ll learn in this episode:

     

    1. The Strategic Pivot from SEO to Revenue Marketing: Jared shares his journey from SEO specialist to founding CometFuel, a revenue marketing agency. He reveals why a focus on predictable ad channels and measurable revenue became essential for client growth and satisfaction, moving beyond the less attributable nature of SEO.

    2. Balancing Creative Freedom with Technical Guardrails: Learn how CometFuel effectively manages its creative team by setting clear objectives, budgets, and timelines without stifling innovation. This segment explores the crucial balance between artistic expression and strategic deliverables in marketing.

    3. Crafting Irresistible Offers and Building Momentum: Discover why being "different" is more effective than just trying to be "better" in an oversaturated market. Jared uses a brilliant concert analogy to explain how building excitement and offering tangible value *before* the hard sell is key to turning leads into loyal clients.

     

    About Jarod Spiewak and Comet Fuel:

     

    - Website: https://cometfuel.com/

    - LinkedIn: https://www.linkedin.com/in/jarodspiewak/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 3 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/revenue-marketing-from-seo-to-irresistible-offers-that-convert-QJZIguhd Here are three things you’ll learn in this episode:

     

    1. The Strategic Pivot from SEO to Revenue Marketing: Jared shares his journey from SEO specialist to founding CometFuel, a revenue marketing agency. He reveals why a focus on predictable ad channels and measurable revenue became essential for client growth and satisfaction, moving beyond the less attributable nature of SEO.

    2. Balancing Creative Freedom with Technical Guardrails: Learn how CometFuel effectively manages its creative team by setting clear objectives, budgets, and timelines without stifling innovation. This segment explores the crucial balance between artistic expression and strategic deliverables in marketing.

    3. Crafting Irresistible Offers and Building Momentum: Discover why being "different" is more effective than just trying to be "better" in an oversaturated market. Jared uses a brilliant concert analogy to explain how building excitement and offering tangible value *before* the hard sell is key to turning leads into loyal clients.

     

    About Jarod Spiewak and Comet Fuel:

     

    - Website: https://cometfuel.com/

    - LinkedIn: https://www.linkedin.com/in/jarodspiewak/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Revenue Marketing: From SEO to Irresistible Offers That Convert Penji 00:42:47 On today’s episode, Jarod Spiewak talks to Shannon, Penji’s Partnership Coordinator about how to evolve your business, accurately measure your impact, and craft offers that truly convert in today's competitive digital landscape. On today’s episode, Jarod Spiewak talks to Shannon, Penji’s Partnership Coordinator about how to evolve your business, accurately measure your impact, and craft offers that truly convert in today's competitive digital landscape. false full 166     ee02426d-9171-4225-9527-29ed7ecdc05b Dropshipping in 2025: How to Stand Out with Social Media Here are three things you’ll learn in this episode:

     

    1. E-commerce entrepreneurship and social media presence

    2. Challenges in the e-commerce market

    3. Outsourcing and dropshipping platforms

     

    About Brendon and his social media  

     

    - Website: https://calendly.com/dailyecom/book

    - Youtube: https://www.youtube.com/@BrendonJorssen

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 3 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/dropshipping-in-2025-how-to-stand-out-with-social-media-mzOybyve Here are three things you’ll learn in this episode:

     

    1. E-commerce entrepreneurship and social media presence

    2. Challenges in the e-commerce market

    3. Outsourcing and dropshipping platforms

     

    About Brendon and his social media  

     

    - Website: https://calendly.com/dailyecom/book

    - Youtube: https://www.youtube.com/@BrendonJorssen

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Dropshipping in 2025: How to Stand Out with Social Media Penji 00:30:42 On today’s episode, Brendon talks to Daniela, Penji’s Partnership Coordinator about dropshipping, how to stand out in an oversaturated market and social media for dropshipping! On today’s episode, Brendon talks to Daniela, Penji’s Partnership Coordinator about dropshipping, how to stand out in an oversaturated market and social media for dropshipping! false full 165     de71a664-bae5-4644-a563-e08974541988 From Artist to Web Guru: Journey to Being An Impactful Web Designer Here are three things you’ll learn in this episode:

     

    1. From Painting to Proficient Web Designer: Marie shares her unconventional journey from a BFA in painting and drawing during the 2008 recession to becoming a sought-after web designer. She discusses her initial aversion to web design, how teaching HTML ignited her passion, and the freedom of working remotely that allowed her to thrive outside of traditional corporate structures.

    2. Custom Web Design and Client Collaboration: Marie explains her approach to web design, preferring a blank slate over pre-built templates to ensure unique, tailored results. She details her client consultation process, emphasizing open communication to understand their vision and integrate their story and branding seamlessly into the website's design.

    3. The Importance of Accessibility and Continuous Learning: She highlights the critical role of accessibility in all her web projects, spending significant time ensuring APA compliance. Marie also touches on the dynamic nature of web design, underscoring the necessity of continuous learning and adapting to evolving tools and technologies, like the Divi theme builder, to stay current and efficient.

     

    About Marie Linn & Vandalia Digital:

     

    - Website: https://vandalia.digital/

    - LinkedIn: https://www.linkedin.com/in/mldesigns/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 2 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-artist-to-web-guru-journey-to-being-an-impactful-web-designer-E9SBJCkC Here are three things you’ll learn in this episode:

     

    1. From Painting to Proficient Web Designer: Marie shares her unconventional journey from a BFA in painting and drawing during the 2008 recession to becoming a sought-after web designer. She discusses her initial aversion to web design, how teaching HTML ignited her passion, and the freedom of working remotely that allowed her to thrive outside of traditional corporate structures.

    2. Custom Web Design and Client Collaboration: Marie explains her approach to web design, preferring a blank slate over pre-built templates to ensure unique, tailored results. She details her client consultation process, emphasizing open communication to understand their vision and integrate their story and branding seamlessly into the website's design.

    3. The Importance of Accessibility and Continuous Learning: She highlights the critical role of accessibility in all her web projects, spending significant time ensuring APA compliance. Marie also touches on the dynamic nature of web design, underscoring the necessity of continuous learning and adapting to evolving tools and technologies, like the Divi theme builder, to stay current and efficient.

     

    About Marie Linn & Vandalia Digital:

     

    - Website: https://vandalia.digital/

    - LinkedIn: https://www.linkedin.com/in/mldesigns/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From Artist to Web Guru: Journey to Being An Impactful Web Designer Penji 00:31:20 On today’s episode, Marie Linn talks to Shannon, Penji’s Partnership Coordinator about typical marketing discussions to explore the art and strategy behind creating impactful websites and overcoming entrepreneurial challenges. On today’s episode, Marie Linn talks to Shannon, Penji’s Partnership Coordinator about typical marketing discussions to explore the art and strategy behind creating impactful websites and overcoming entrepreneurial challenges. false full 164     c1ea8bf1-1c22-4d77-b4b3-9fe4b4020ade How a Blind Tradesman Inspired My Biggest Digital Marketing Campaign Here are three things you’ll learn in this episode:

     

    🌎 Adapting to the Digital Evolution: Marvin shares his fascinating career trajectory, from special education teacher to photography studio owner, stockbroker, and even car salesman, before finding his calling in digital marketing. He highlights how he embraced the internet's surge, moving from a "blue ocean" of opportunity in early social media to expertly navigating the current "red ocean" by focusing on analytics and strategic engagement.

     

    🤝 The Shift from Traditional to Targeted Digital Marketing: He discusses the fundamental differences between traditional "buckshot" marketing and today's precise digital targeting. Marvin emphasizes that a strong online presence, including a website and social media, is no longer optional but a necessity for business survival and growth in the 21st century.

     

    💡 The Inspiring Story of "America's Blind Tradesman": Marvin details a remarkable campaign for a client, Michael, who, despite being blind, has built a successful career in the trades. This initiative involves an online directory, a podcast, and the "Million Job Movement," all aimed at giving back to the trades and addressing the shortage of skilled workers in the US.

     

    About Marvin and EarningCoach Marketing :

     

    - Website: https://earningcoachmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/earningcoach/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 2 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-a-blind-tradesman-inspired-my-biggest-digital-marketing-campaign-BceC5wSe Here are three things you’ll learn in this episode:

     

    🌎 Adapting to the Digital Evolution: Marvin shares his fascinating career trajectory, from special education teacher to photography studio owner, stockbroker, and even car salesman, before finding his calling in digital marketing. He highlights how he embraced the internet's surge, moving from a "blue ocean" of opportunity in early social media to expertly navigating the current "red ocean" by focusing on analytics and strategic engagement.

     

    🤝 The Shift from Traditional to Targeted Digital Marketing: He discusses the fundamental differences between traditional "buckshot" marketing and today's precise digital targeting. Marvin emphasizes that a strong online presence, including a website and social media, is no longer optional but a necessity for business survival and growth in the 21st century.

     

    💡 The Inspiring Story of "America's Blind Tradesman": Marvin details a remarkable campaign for a client, Michael, who, despite being blind, has built a successful career in the trades. This initiative involves an online directory, a podcast, and the "Million Job Movement," all aimed at giving back to the trades and addressing the shortage of skilled workers in the US.

     

    About Marvin and EarningCoach Marketing :

     

    - Website: https://earningcoachmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/earningcoach/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How a Blind Tradesman Inspired My Biggest Digital Marketing Campaign Penji 00:43:01 On today’s episode, Marvin Drobes talks to Daniela, Penji’s partnership coordinator about his unique insights on adapting to the ever-evolving online landscape and the strategies that help businesses achieve their "First One Hundred" milestones. On today’s episode, Marvin Drobes talks to Daniela, Penji’s partnership coordinator about his unique insights on adapting to the ever-evolving online landscape and the strategies that help businesses achieve their "First One Hundred" milestones. false full 163     3f50d05b-a184-4649-8d68-42e998f644a1 How Social Impact Drives Business Growth to 100 Clients Here are 3 key points from the podcast:

    1. Social Impact as a Core Marketing Strategy: Urina explains Vox Pop Branding's unique approach, segmenting clients not by industry but by their commitment to positive or social impact messaging, and how this ethical stance can lead to increased profitability and customer loyalty.

    2. The Power of Word-of-Mouth and Reviews: She emphasizes that word-of-mouth remains their strongest lead generation tool, amplified by digital channels. She shares compelling statistics on how customer reviews significantly boost conversion rates, underscoring the immense influence of peer recommendations.

    3. Overcoming Entrepreneurial Misconceptions and Planning for Scale: Urina addresses common pitfalls for startups, such as focusing solely on product quality without marketing it ("build it and they will come") and the importance of "dreaming big" and selecting vendors and systems with built-in growth capabilities to avoid self-sabotage.

    Don't miss this insightful conversation for a fresh perspective on marketing, client relationships, and how to strategically build a business for long-term success.

     

    About Urina and  

     

    - Website: https://pensight.com/x/urinaharrell

    - Instagram: https://www.instagram.com/urina_harrell

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 1 Jun 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-social-impact-drives-business-growth-to-100-clients-1Ui7nEXo Here are 3 key points from the podcast:

    1. Social Impact as a Core Marketing Strategy: Urina explains Vox Pop Branding's unique approach, segmenting clients not by industry but by their commitment to positive or social impact messaging, and how this ethical stance can lead to increased profitability and customer loyalty.

    2. The Power of Word-of-Mouth and Reviews: She emphasizes that word-of-mouth remains their strongest lead generation tool, amplified by digital channels. She shares compelling statistics on how customer reviews significantly boost conversion rates, underscoring the immense influence of peer recommendations.

    3. Overcoming Entrepreneurial Misconceptions and Planning for Scale: Urina addresses common pitfalls for startups, such as focusing solely on product quality without marketing it ("build it and they will come") and the importance of "dreaming big" and selecting vendors and systems with built-in growth capabilities to avoid self-sabotage.

    Don't miss this insightful conversation for a fresh perspective on marketing, client relationships, and how to strategically build a business for long-term success.

     

    About Urina and  

     

    - Website: https://pensight.com/x/urinaharrell

    - Instagram: https://www.instagram.com/urina_harrell

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Social Impact Drives Business Growth to 100 Clients Penji 00:28:37 On today’s episode, Urina Harrell talks to Daniela, Penji’s Partnership Coordinator about how her digital marketing agency integrates positive and social impact messaging to help businesses achieve their "First to One Hundred" milestones. On today’s episode, Urina Harrell talks to Daniela, Penji’s Partnership Coordinator about how her digital marketing agency integrates positive and social impact messaging to help businesses achieve their "First to One Hundred" milestones. false full 162     749f754b-b6a1-4a0d-a514-77c5caf2871c From 0 to 100 B2B Marketing Clients: Agency Growth & Acquisition Secrets (MarketMinds Story) Here are three things you’ll learn in this episode:

     

    1. Fractional C-level Roles & "Random Acts of Marketing Syndrome": Margarita discusses her inspiration for MarketMinds, noting the rise of fractional C-level roles in the US tech scene and identifying the "random acts of marketing syndrome" where businesses execute marketing initiatives without a clear strategy or measurement.

     

    2. Scaling and Differentiation in Digital Marketing: She shares the challenges of scaling her new agency, MarketMinds, by building a satellite team of specialists and partnering with other CMOs. Margarita also highlights their unique approach to differentiation through personal branding and launching a comprehensive survey for IT companies to provide valuable industry data.

     

    3. Client Acquisition Strategies & Evolving Marketing Landscape: Margarita outlines her client acquisition strategy, starting with her close network and personal brand on LinkedIn, followed by referrals and eventually cold outreach. She also touches upon the evolving challenges in lead generation, noting shifts from traditional outbound and inbound methods.

     

    About Margarita and Market Minds

     

    - Website: https://market-minds.co/?hsLang=en-us

    - LinkedIn: https://www.linkedin.com/company/market-minds-co/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 1 Jun 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-0-to-100-b2b-marketing-clients-agency-growth-acquisition-secrets-marketminds-story-7h3jEqzt Here are three things you’ll learn in this episode:

     

    1. Fractional C-level Roles & "Random Acts of Marketing Syndrome": Margarita discusses her inspiration for MarketMinds, noting the rise of fractional C-level roles in the US tech scene and identifying the "random acts of marketing syndrome" where businesses execute marketing initiatives without a clear strategy or measurement.

     

    2. Scaling and Differentiation in Digital Marketing: She shares the challenges of scaling her new agency, MarketMinds, by building a satellite team of specialists and partnering with other CMOs. Margarita also highlights their unique approach to differentiation through personal branding and launching a comprehensive survey for IT companies to provide valuable industry data.

     

    3. Client Acquisition Strategies & Evolving Marketing Landscape: Margarita outlines her client acquisition strategy, starting with her close network and personal brand on LinkedIn, followed by referrals and eventually cold outreach. She also touches upon the evolving challenges in lead generation, noting shifts from traditional outbound and inbound methods.

     

    About Margarita and Market Minds

     

    - Website: https://market-minds.co/?hsLang=en-us

    - LinkedIn: https://www.linkedin.com/company/market-minds-co/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From 0 to 100 B2B Marketing Clients: Agency Growth & Acquisition Secrets (MarketMinds Story) Penji 00:25:51 On today’s episode, Margarita Mangino talks to Daniela, Penji’s Partnership Coordinator about the strategies, challenges, and triumphs that propelled them to achieve their first 100 customers, followers, or milestones. This episode features Margarita Mangino, founder of MarketMinds, sharing her insights on navigating the entrepreneurial landscape in the marketing world. On today’s episode, Margarita Mangino talks to Daniela, Penji’s Partnership Coordinator about the strategies, challenges, and triumphs that propelled them to achieve their first 100 customers, followers, or milestones. This episode features Margarita Mangino, founder of MarketMinds, sharing her insights on navigating the entrepreneurial landscape in the marketing world. false full 161     eac67de4-d94e-4572-8a07-ca682423ac66 The Marketing Hack Most Small Businesses Ignore Here are three things you’ll learn in this episode:

     

    🌐 Organic marketing builds deeper, longer-lasting relationships—and it’s free. Michelle dives into how consistency and connection outperform short-lived paid ads for small businesses.

     

    🧠 Email marketing isn’t dead—it’s your business’s insurance policy. With platforms like Instagram being unpredictable, Michelle explains why owning your email list is the smartest move.

     

    📲  Local SEO is the best-kept secret for brick-and-mortar businesses.Learn how Michelle turned this underused strategy into one of her favorite and most effective tools.

     

    About Michelle and Your Media Squad:

     

    - Website: https://www.yourmediasquad.com/

    - LinkedIn: https://www.linkedin.com/in/mhibby/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 31 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-marketing-hack-most-small-businesses-ignore-hYUlJ5Ts Here are three things you’ll learn in this episode:

     

    🌐 Organic marketing builds deeper, longer-lasting relationships—and it’s free. Michelle dives into how consistency and connection outperform short-lived paid ads for small businesses.

     

    🧠 Email marketing isn’t dead—it’s your business’s insurance policy. With platforms like Instagram being unpredictable, Michelle explains why owning your email list is the smartest move.

     

    📲  Local SEO is the best-kept secret for brick-and-mortar businesses.Learn how Michelle turned this underused strategy into one of her favorite and most effective tools.

     

    About Michelle and Your Media Squad:

     

    - Website: https://www.yourmediasquad.com/

    - LinkedIn: https://www.linkedin.com/in/mhibby/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Marketing Hack Most Small Businesses Ignore Penji 00:33:55 On today’s episode, Michelle Stuenkel from Your Media Squad talks to Daniela, Penji’s Partnership Coordinator about the secrets behind organic marketing, why email is far from dead, and how small businesses can grow without blowing their budget. On today’s episode, Michelle Stuenkel from Your Media Squad talks to Daniela, Penji’s Partnership Coordinator about the secrets behind organic marketing, why email is far from dead, and how small businesses can grow without blowing their budget. false full 160     4bd84553-5de2-43eb-ac01-7f8d6311c471 How a CEO Turned a Total SEO Collapse to 12 Years of Success Here are three things you’ll learn in this episode:

     

    1. The Humble (and Humbling) Beginning: How Rafael’s attempt at domain flipping led to a crash course in SEO—and a complete business reset.

    2. Lessons in Delegation and Growth: Why doing everything yourself may feel cost-effective but is actually holding your business back.

    3. The Future of SEO & AI: Rafael’s candid take on how AI is changing the SEO landscape—and why strategy and passion still matter.

     

    About Rafael Romis and Weberous:

     

    - Website: http://www.weberous.com/

    - LinkedIn: https://www.linkedin.com/in/rafaelromis/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 31 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-a-ceo-turned-a-total-seo-collapse-to-12-years-of-success-ic9VQA_1 Here are three things you’ll learn in this episode:

     

    1. The Humble (and Humbling) Beginning: How Rafael’s attempt at domain flipping led to a crash course in SEO—and a complete business reset.

    2. Lessons in Delegation and Growth: Why doing everything yourself may feel cost-effective but is actually holding your business back.

    3. The Future of SEO & AI: Rafael’s candid take on how AI is changing the SEO landscape—and why strategy and passion still matter.

     

    About Rafael Romis and Weberous:

     

    - Website: http://www.weberous.com/

    - LinkedIn: https://www.linkedin.com/in/rafaelromis/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How a CEO Turned a Total SEO Collapse to 12 Years of Success Penji 00:28:37 On today’s episode, Rafael Romis talks to Shannon, Penji’s Partnership Coordinator about how unexpected pivots, smart delegation, and the evolving role of AI are shaping the future of business success. On today’s episode, Rafael Romis talks to Shannon, Penji’s Partnership Coordinator about how unexpected pivots, smart delegation, and the evolving role of AI are shaping the future of business success. false full 159     7c84fdea-4bf4-4560-8748-5edc7a1e18b6 The Hidden Dangers of AI in Healthcare: Stop the Data Leaks Here are three things you’ll learn in this episode:

     

    1. Why most healthcare providers and marketing agencies are unintentionally violating HIPAA—and how you can spot the red flags.

    2. The dangers of outsourcing healthcare marketing to non-compliant agencies and servers outside the U.S.

    3. How AI can either elevate patient care or destroy trust, depending on how it’s implemented.

     

    About Jeremy Pagel and Innovative Media Solutions Group:

     

    - Website: https://innovativemediasolutionsgroup.com/

    - LinkedIn : https://www.linkedin.com/in/jeremy-jp-seo-specialist/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 30 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-hidden-dangers-of-ai-in-healthcare-stop-the-data-leaks-ePETw9q1 Here are three things you’ll learn in this episode:

     

    1. Why most healthcare providers and marketing agencies are unintentionally violating HIPAA—and how you can spot the red flags.

    2. The dangers of outsourcing healthcare marketing to non-compliant agencies and servers outside the U.S.

    3. How AI can either elevate patient care or destroy trust, depending on how it’s implemented.

     

    About Jeremy Pagel and Innovative Media Solutions Group:

     

    - Website: https://innovativemediasolutionsgroup.com/

    - LinkedIn : https://www.linkedin.com/in/jeremy-jp-seo-specialist/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Hidden Dangers of AI in Healthcare: Stop the Data Leaks Penji 00:40:03 On today’s episode, Jeremy Pagel talks to Shannon, Penji’s Partnership Coordinator about HIPAA compliance failures in the healthcare industry and how unethical AI implementation could be putting lives at risk. On today’s episode, Jeremy Pagel talks to Shannon, Penji’s Partnership Coordinator about HIPAA compliance failures in the healthcare industry and how unethical AI implementation could be putting lives at risk. false full 158     429b15a0-5c1d-4c47-a1e6-2151387f0fc9 Boost Conversions with a Touchpoint That Can't Be Ignored Here are three things you’ll learn in this episode:

     

    1. Out-of-home advertising complements digital channels by providing a touchpoint that cannot be turned off or ignored, helping drive awareness and conversions.

    2. Effective measurement of out-of-home ads is possible, and with the right data, it can show direct impact on sales and campaign performance.

    3. OneScreen AI works closely with digital agencies and marketers to help them expand their clients’ marketing efforts by integrating out-of-home advertising in a measurable and cost-effective way.

     

    About Charlie and Onescreen.ai

     

    Website: https://www.onescreen.ai/

     

    LinkedIn: https://www.linkedin.com/in/charlieriley/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 30 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/boost-conversions-with-a-touchpoint-that-cant-be-ignored-QWVHhj0A Here are three things you’ll learn in this episode:

     

    1. Out-of-home advertising complements digital channels by providing a touchpoint that cannot be turned off or ignored, helping drive awareness and conversions.

    2. Effective measurement of out-of-home ads is possible, and with the right data, it can show direct impact on sales and campaign performance.

    3. OneScreen AI works closely with digital agencies and marketers to help them expand their clients’ marketing efforts by integrating out-of-home advertising in a measurable and cost-effective way.

     

    About Charlie and Onescreen.ai

     

    Website: https://www.onescreen.ai/

     

    LinkedIn: https://www.linkedin.com/in/charlieriley/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Boost Conversions with a Touchpoint That Can't Be Ignored Penji 00:31:17 On today’s episode, Charlie Riley talks to Daniela, Penji’s Partnership Coordinator about out-of-home advertising and its integration with digital marketing strategies. On today’s episode, Charlie Riley talks to Daniela, Penji’s Partnership Coordinator about out-of-home advertising and its integration with digital marketing strategies. false full 157     6201a1ec-b428-4cf4-b2d0-9541fd739513 The Secret to Work-Life Balance While Running a High-Standard Business Here are three things you’ll learn in this episode:

     

    1. The importance of balancing quality and profitability while staying true to high standards in every project.

    2. How focusing on a limited number of projects can ensure better results and prevent burnout.

    3. The value of enjoying both work and personal life, and how achieving success in one area can lead to opportunities in others.

     

    About Micah Tatum and Cervo Media Group:

     

    - Website: http://www.cervomediagroupinc.com/

    - Linkedin: https://www.linkedin.com/in/micah-tatum-29aba69/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 29 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-secret-to-work-life-balance-while-running-a-high-standard-business-eR3E9L83 Here are three things you’ll learn in this episode:

     

    1. The importance of balancing quality and profitability while staying true to high standards in every project.

    2. How focusing on a limited number of projects can ensure better results and prevent burnout.

    3. The value of enjoying both work and personal life, and how achieving success in one area can lead to opportunities in others.

     

    About Micah Tatum and Cervo Media Group:

     

    - Website: http://www.cervomediagroupinc.com/

    - Linkedin: https://www.linkedin.com/in/micah-tatum-29aba69/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Secret to Work-Life Balance While Running a High-Standard Business Penji 00:34:37 On today’s episode, Micah Tatum talks to Shannon, Penji’s Partnership Coordinator about maintaining high standards in business, the importance of work-life balance, and choosing the right projects to focus on. On today’s episode, Micah Tatum talks to Shannon, Penji’s Partnership Coordinator about maintaining high standards in business, the importance of work-life balance, and choosing the right projects to focus on. false full 156     908350b6-aea1-4f4d-b9fb-2c48366953d7 The Secret to Leading Remote Teams Without Chaos Here are three things you’ll learn in this episode:

     

    1.Why structured, routine check-ins and clearly defined communication channels (like ClickUp and Notion) can dramatically reduce friction in remote work.

    2.How cultural nuances and personal communication styles can impact how feedback is received—and why using voice notes or video messages can add important human context.

    3.Why great leaders tailor their management approach to individual team members, acknowledging that not everyone needs the same level or type of support.

     

    About Mila Di Bella and Break The Web:

     

    - Website: https://breaktheweb.agency/

    - Linkedin: https://www.linkedin.com/in/miladibella/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Thu, 29 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-secret-to-leading-remote-teams-without-chaos-65RRNkPM Here are three things you’ll learn in this episode:

     

    1.Why structured, routine check-ins and clearly defined communication channels (like ClickUp and Notion) can dramatically reduce friction in remote work.

    2.How cultural nuances and personal communication styles can impact how feedback is received—and why using voice notes or video messages can add important human context.

    3.Why great leaders tailor their management approach to individual team members, acknowledging that not everyone needs the same level or type of support.

     

    About Mila Di Bella and Break The Web:

     

    - Website: https://breaktheweb.agency/

    - Linkedin: https://www.linkedin.com/in/miladibella/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     The Secret to Leading Remote Teams Without Chaos Penji 00:37:55 On today’s episode, Mila Di Bella talks to Shannon, Penji’s Partnership Coordinator about team communication, leadership adaptability, and cultural dynamics within remote teams. On today’s episode, Mila Di Bella talks to Shannon, Penji’s Partnership Coordinator about team communication, leadership adaptability, and cultural dynamics within remote teams. false full 155     cadfa310-9d64-48c9-a5c1-ae42da54d5a7 How Disconnecting for a Few Days Can Completely Change Your Life Here are three things you’ll learn in this episode:

     

    1. Transformation doesn’t require a lifetime. With the right environment, people from all walks of life—regardless of age or experience—can find healing, clarity, and community within just a few days.

    2. The key to impactful retreats is presence. By removing distractions like cell phones, participants are able to reconnect with themselves and others on a deeper level, shedding societal labels and showing up as their authentic selves.

    3. Running a service-based business takes balance. From facilitating retreats to managing bookings and emails, the guest discusses the challenges of doing it all—and why it's crucial to eventually delegate and invest in support in order to grow sustainably.

     

    About John and her SoCal Wellness

     

    - Website: https://www.socalwellnessretreats.com/

    - Linkedin https://www.linkedin.com/company/socal-wellness-retreats/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 28 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-disconnecting-for-a-few-days-can-completely-change-your-life-bCr3HVGf Here are three things you’ll learn in this episode:

     

    1. Transformation doesn’t require a lifetime. With the right environment, people from all walks of life—regardless of age or experience—can find healing, clarity, and community within just a few days.

    2. The key to impactful retreats is presence. By removing distractions like cell phones, participants are able to reconnect with themselves and others on a deeper level, shedding societal labels and showing up as their authentic selves.

    3. Running a service-based business takes balance. From facilitating retreats to managing bookings and emails, the guest discusses the challenges of doing it all—and why it's crucial to eventually delegate and invest in support in order to grow sustainably.

     

    About John and her SoCal Wellness

     

    - Website: https://www.socalwellnessretreats.com/

    - Linkedin https://www.linkedin.com/company/socal-wellness-retreats/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Disconnecting for a Few Days Can Completely Change Your Life Penji 00:41:29 On today’s episode, John Quirk talks to Daniela, Penji’s Partnership Coordinator about the emotional power of retreats and how transformation can happen in just four days. On today’s episode, John Quirk talks to Daniela, Penji’s Partnership Coordinator about the emotional power of retreats and how transformation can happen in just four days. false full 154     c85487c5-3153-446b-a6ef-7737d94e4365 How AI Is Revolutionizing Personalized Experience For Clients Here are three things you’ll learn in this episode:

     

    1. The importance of aligning sales and marketing teams to improve efficiency and communication.

    2. How marketing often focuses too much on talking about the company rather than addressing the customer's needs.

    3. The potential of AI to streamline customer interactions, qualify leads, and improve the personalization of services while respecting privacy.

     

    About Connor DeLaney and Impact Plus:

     

    - Website: http://www.impactplus.com/

    - Linkedin: https://www.linkedin.com/in/connor-delaney/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 28 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-ai-is-revolutionizing-personalized-experience-for-clients-u7C6A_y2 Here are three things you’ll learn in this episode:

     

    1. The importance of aligning sales and marketing teams to improve efficiency and communication.

    2. How marketing often focuses too much on talking about the company rather than addressing the customer's needs.

    3. The potential of AI to streamline customer interactions, qualify leads, and improve the personalization of services while respecting privacy.

     

    About Connor DeLaney and Impact Plus:

     

    - Website: http://www.impactplus.com/

    - Linkedin: https://www.linkedin.com/in/connor-delaney/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How AI Is Revolutionizing Personalized Experience For Clients Penji 00:37:20 On today’s episode, Connor DeLaney talks to Shannon, Penji’s Partnership Coordinator about various aspects of aligning sales and marketing teams, utilizing AI, and personalizing customer experiences. On today’s episode, Connor DeLaney talks to Shannon, Penji’s Partnership Coordinator about various aspects of aligning sales and marketing teams, utilizing AI, and personalizing customer experiences. false full 153     984e0633-8daa-4157-b40b-b8841163462a She Rebuilt Her Business from Scratch After Losing Everything Here are three things you’ll learn in this episode:

     

    1. Pivoting with Purpose: How Amy transformed a total business collapse during COVID into a thriving coaching brand—and why she never looked back.

    2. Authenticity Wins: Why being unapologetically yourself is the secret weapon in digital marketing (and how pretending to be “professional” was holding her back).

    3. Scaling Smart: How Amy balances multiple ventures, including a digital marketing agency, group coaching, and a property firm—with a strategy for moving clients between them.

     

    About Amy and her social media  

     

    - Website:https://thefemtrepreneur.mykajabi.com/link-in-bio

    - Instagram: https://www.instagram.com/thefemtrepreneur/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 27 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/she-rebuilt-her-business-from-scratch-after-losing-everything-OYzor0tV Here are three things you’ll learn in this episode:

     

    1. Pivoting with Purpose: How Amy transformed a total business collapse during COVID into a thriving coaching brand—and why she never looked back.

    2. Authenticity Wins: Why being unapologetically yourself is the secret weapon in digital marketing (and how pretending to be “professional” was holding her back).

    3. Scaling Smart: How Amy balances multiple ventures, including a digital marketing agency, group coaching, and a property firm—with a strategy for moving clients between them.

     

    About Amy and her social media  

     

    - Website:https://thefemtrepreneur.mykajabi.com/link-in-bio

    - Instagram: https://www.instagram.com/thefemtrepreneur/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     She Rebuilt Her Business from Scratch After Losing Everything Penji 00:34:00 On today’s episode, Amy Atkinson talks to Daniela, Penji’s Partnership Coordinator about turning crisis into opportunity, growing multiple businesses, and why being your *real* self is the ultimate marketing hack. On today’s episode, Amy Atkinson talks to Daniela, Penji’s Partnership Coordinator about turning crisis into opportunity, growing multiple businesses, and why being your *real* self is the ultimate marketing hack. false full 152     c4717e60-ecbc-4e27-84dc-bedd2717407b How Psychology Can Supercharge Your Marketing Strategy Here are three things you’ll learn in this episode:

    1. What Makes A Successful Leader: Successful leaders are able to anticipate future challenges by looking "around the corner" and adapting to changes. They actively listen to customer feedback, lead with empathy, and work towards turning disruptions into opportunities for improvement.

    2. Change Management and Psychology in Business: The process of change is central to human psychology and business success. Everyone experiences change differently, and understanding this "change curve" allows leaders to effectively guide both customers and employees through transitions. This awareness helps in addressing resistance and ensuring smooth adaptation to new systems or processes.

    3. The Role of Habit and Repetition: Psychological insights show that in high-stress situations, people often revert to familiar habits, even if they've learned new skills. This underscores the importance of consistent repetition in training and development to ensure that new behaviors become second nature, especially when under pressure.

     

    About Britney Talty and Hubspot:

     

    - Website: https://www.hubspot.com/

    - Linkedin: https://www.linkedin.com/in/britneytalty/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 27 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-psychology-can-supercharge-your-marketing-strategy-ih4RRUZT Here are three things you’ll learn in this episode:

    1. What Makes A Successful Leader: Successful leaders are able to anticipate future challenges by looking "around the corner" and adapting to changes. They actively listen to customer feedback, lead with empathy, and work towards turning disruptions into opportunities for improvement.

    2. Change Management and Psychology in Business: The process of change is central to human psychology and business success. Everyone experiences change differently, and understanding this "change curve" allows leaders to effectively guide both customers and employees through transitions. This awareness helps in addressing resistance and ensuring smooth adaptation to new systems or processes.

    3. The Role of Habit and Repetition: Psychological insights show that in high-stress situations, people often revert to familiar habits, even if they've learned new skills. This underscores the importance of consistent repetition in training and development to ensure that new behaviors become second nature, especially when under pressure.

     

    About Britney Talty and Hubspot:

     

    - Website: https://www.hubspot.com/

    - Linkedin: https://www.linkedin.com/in/britneytalty/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Psychology Can Supercharge Your Marketing Strategy Penji 00:35:37 On today’s episode, Britney Talty talks to Shannon, Penji’s Partnership Coordinator, about how heavily psychology plays into marketing and how it goes a long way to be patient with a client. On today’s episode, Britney Talty talks to Shannon, Penji’s Partnership Coordinator, about how heavily psychology plays into marketing and how it goes a long way to be patient with a client. false full 151     1405bfa2-734c-408a-952c-666e237f27e3 A Startup That’s Revolutionizing Sales Follow-Ups Here are three things you’ll learn in this episode:

     

    1. How Jorge identified a massive gap in the insurance industry from firsthand experience—and turned it into a fast-growing startup.

    2. How Venditti.ai simplifies sales follow-ups by automatically generating personalized emails and notes from client calls.

    3. Why Jorge chose not to build a CRM—and how focusing on one niche is giving him a competitive edge in a crowded AI market.

     

    About Jorge and Venditi

     

    - Website: https://venditi.ai/

    - LinkedIn: https://www.linkedin.com/in/jorge-s-ortiz/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 26 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/a-startup-thats-revolutionizing-sales-follow-ups-bXk_YSPl Here are three things you’ll learn in this episode:

     

    1. How Jorge identified a massive gap in the insurance industry from firsthand experience—and turned it into a fast-growing startup.

    2. How Venditti.ai simplifies sales follow-ups by automatically generating personalized emails and notes from client calls.

    3. Why Jorge chose not to build a CRM—and how focusing on one niche is giving him a competitive edge in a crowded AI market.

     

    About Jorge and Venditi

     

    - Website: https://venditi.ai/

    - LinkedIn: https://www.linkedin.com/in/jorge-s-ortiz/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     A Startup That’s Revolutionizing Sales Follow-Ups Penji 00:24:50 On today’s episode, Jorge Ortiz talks to Daniela, Penji’s Partnership Coordinator about how he went from overwhelmed insurance agent to building Venditti.ai, a powerful tool helping agents close more deals with smarter, AI-driven follow-ups. On today’s episode, Jorge Ortiz talks to Daniela, Penji’s Partnership Coordinator about how he went from overwhelmed insurance agent to building Venditti.ai, a powerful tool helping agents close more deals with smarter, AI-driven follow-ups. false full 150     7ed9e733-1da8-49f4-be9a-fbc412d8c739 The Power of Clear Communication in the Creative Process Here are three things you’ll learn in this episode:

     

    1. Stepping away from work to create something fun can help overcome burnout and reignite creativity.

    2. The importance of consistent practice in creativity, much like a musician regularly practicing their instrument.

    3. The value of having clear communication and setting expectations with clients to avoid misunderstandings.

     

    About Jimmy Stearns and Attention Grabbing Media:

     

    - Linkedin: https://www.linkedin.com/company/agmagency/

    - LinkedIn: https://www.linkedin.com/in/jimmy-stearns/

    - Website: https://agmagency.com/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 26 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-power-of-clear-communication-in-the-creative-process-GMS2WaI8 Here are three things you’ll learn in this episode:

     

    1. Stepping away from work to create something fun can help overcome burnout and reignite creativity.

    2. The importance of consistent practice in creativity, much like a musician regularly practicing their instrument.

    3. The value of having clear communication and setting expectations with clients to avoid misunderstandings.

     

    About Jimmy Stearns and Attention Grabbing Media:

     

    - Linkedin: https://www.linkedin.com/company/agmagency/

    - LinkedIn: https://www.linkedin.com/in/jimmy-stearns/

    - Website: https://agmagency.com/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Power of Clear Communication in the Creative Process Penji 00:28:21 On today’s episode, Jimmy Stearns talks to Daniela, Penji’s Partnership Coordinator about maintaining creativity, overcoming burnout, and the importance of consistency in the creative process. On today’s episode, Jimmy Stearns talks to Daniela, Penji’s Partnership Coordinator about maintaining creativity, overcoming burnout, and the importance of consistency in the creative process. false full 149     25f5017d-34ee-48d8-9eed-8fdbc726043a How This Mom Built a 6-Figure Email Empire During the Pandemic Here are three things you’ll learn in this episode:

     

    1. The Power of Email Ecosystems: Learn how Allison developed an email marketing system that nurtures, sells, and scales — all on autopilot.

    2. Why Facebook Ads Still Matter: See how she uses Facebook ads to drive consistent leads without being tied to her screen 24/7.

    3. Social Media vs. Email for Sales: Understand why flashy posts don’t always mean real money — and why email marketing quietly outperforms.

     

    About Allison and her social media

     

    - Website: https://www.allisonhardy.com/

    - Instagram: https://www.instagram.com/allison_hardy_/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 25 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-this-mom-built-a-6-figure-email-empire-during-the-pandemic-uHD0NjE5 Here are three things you’ll learn in this episode:

     

    1. The Power of Email Ecosystems: Learn how Allison developed an email marketing system that nurtures, sells, and scales — all on autopilot.

    2. Why Facebook Ads Still Matter: See how she uses Facebook ads to drive consistent leads without being tied to her screen 24/7.

    3. Social Media vs. Email for Sales: Understand why flashy posts don’t always mean real money — and why email marketing quietly outperforms.

     

    About Allison and her social media

     

    - Website: https://www.allisonhardy.com/

    - Instagram: https://www.instagram.com/allison_hardy_/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How This Mom Built a 6-Figure Email Empire During the Pandemic Penji 00:24:30 On today’s episode, Allison Hardy talks to Daniela, Penji’s Partnership Coordinator about the power of building an email ecosystem that nurtures and scales on autopilot, how Facebook Ads can still drive consistent leads without constant monitoring, and why email marketing quietly outperforms social media's flashy posts for actual sales and revenue. On today’s episode, Allison Hardy talks to Daniela, Penji’s Partnership Coordinator about the power of building an email ecosystem that nurtures and scales on autopilot, how Facebook Ads can still drive consistent leads without constant monitoring, and why email marketing quietly outperforms social media's flashy posts for actual sales and revenue. false full 148     bdcc052b-becf-4a96-be1f-908d4d511678 The Secret to Scaling Successful Campaigns Here are three things you’ll learn in this episode:

     

    1.From Economics to Marketing: Marisol shares how her background in economics gave her a competitive edge in marketing by combining analytical thinking with creative strategy—especially in performance-driven digital marketing.

    2.Leadership with Empathy: She dives deep into what makes a strong team leader, including trust, vulnerability, and building personal connections while setting professional boundaries.

    3.Adaptability & Growth: Marisol emphasizes the value of pushing yourself out of your comfort zone—whether it’s switching industries, working in another language, or joining a global startup—to unlock your full potential.

     

    About Marisol Arenas Ballen and Stockpress:

     

    - Website: https://www.stockpress.co/

    - LinkedIn: https://www.linkedin.com/in/marisolarenasb/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 25 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-secret-to-scaling-successful-campaigns-Ybex04ly Here are three things you’ll learn in this episode:

     

    1.From Economics to Marketing: Marisol shares how her background in economics gave her a competitive edge in marketing by combining analytical thinking with creative strategy—especially in performance-driven digital marketing.

    2.Leadership with Empathy: She dives deep into what makes a strong team leader, including trust, vulnerability, and building personal connections while setting professional boundaries.

    3.Adaptability & Growth: Marisol emphasizes the value of pushing yourself out of your comfort zone—whether it’s switching industries, working in another language, or joining a global startup—to unlock your full potential.

     

    About Marisol Arenas Ballen and Stockpress:

     

    - Website: https://www.stockpress.co/

    - LinkedIn: https://www.linkedin.com/in/marisolarenasb/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Secret to Scaling Successful Campaigns Penji 00:32:32 On today’s episode, Marisol Arenas Ballen talks to Shannon, Penji’s Partnership Coordinator about her unconventional journey from economics to marketing leadership. On today’s episode, Marisol Arenas Ballen talks to Shannon, Penji’s Partnership Coordinator about her unconventional journey from economics to marketing leadership. false full 147     c3b3935e-18b6-4bce-808b-b70563a6a3fc How AI Is Revolutionizing Digital Advertising Here are three things you’ll learn in this episode:

     

    1. How COVID-19 increased demand for digital advertising and AI-driven tools.

     

    2. The future of AI in advertising, with a shift toward more autonomous, self-driving advertising systems.

     

    3. The introduction of hyper-realistic product photo generation, offering businesses cost-effective content creation.

     

    About Hikari and Omneky  

     

    - Website:https://www.omneky.com/

    - LinkedIn:https://www.linkedin.com/in/hikari-senju-63780199/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 24 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-ai-is-revolutionizing-digital-advertising-1suo20jY Here are three things you’ll learn in this episode:

     

    1. How COVID-19 increased demand for digital advertising and AI-driven tools.

     

    2. The future of AI in advertising, with a shift toward more autonomous, self-driving advertising systems.

     

    3. The introduction of hyper-realistic product photo generation, offering businesses cost-effective content creation.

     

    About Hikari and Omneky  

     

    - Website:https://www.omneky.com/

    - LinkedIn:https://www.linkedin.com/in/hikari-senju-63780199/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How AI Is Revolutionizing Digital Advertising Penji 00:25:53 On today’s episode, Hikari talks to Daniela, Penji’s Partnership Coordinator about the impact of AI on digital advertising and the growth of Omneky. On today’s episode, Hikari talks to Daniela, Penji’s Partnership Coordinator about the impact of AI on digital advertising and the growth of Omneky. false full 146     f6df386d-fc22-4758-81ce-3ed950953194 The Power of Human Connection in an AI-Driven Marketing World Here are three things you’ll learn in this episode:

     

    1. AI is a powerful tool in marketing, but it should complement expertise rather than replace it.

    2. Balancing work demands with personal health is essential for long-term success, and self-care is a necessary part of the journey.

    3. Despite the rise of AI, human connection will always remain a key factor in building meaningful relationships in business.

     

    About Tim Priebe and Backslash Creative:

     

    - Website: https://backslashcreative.com/

    - LinkedIn: https://www.linkedin.com/in/timjpriebe/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 24 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-power-of-human-connection-in-an-ai-driven-marketing-world-nVQHcerw Here are three things you’ll learn in this episode:

     

    1. AI is a powerful tool in marketing, but it should complement expertise rather than replace it.

    2. Balancing work demands with personal health is essential for long-term success, and self-care is a necessary part of the journey.

    3. Despite the rise of AI, human connection will always remain a key factor in building meaningful relationships in business.

     

    About Tim Priebe and Backslash Creative:

     

    - Website: https://backslashcreative.com/

    - LinkedIn: https://www.linkedin.com/in/timjpriebe/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Power of Human Connection in an AI-Driven Marketing World Penji 00:40:39 On today’s episode, Tim Priebe talks to Shannon, Penji’s Partnership Coordinator, about their perspectives on AI in the marketing space, the challenges of balancing work with health, and the importance of human connection in a tech-driven world. On today’s episode, Tim Priebe talks to Shannon, Penji’s Partnership Coordinator, about their perspectives on AI in the marketing space, the challenges of balancing work with health, and the importance of human connection in a tech-driven world. false full 145     f8289433-865d-4cd0-85b4-0227eeb3d64c Agency Culture that Gives Back: Strengthening Client Relationships Here are three things you’ll learn in this episode:

     

    1. The power of personal stories: Using an entrepreneur's personal journey can deeply connect audiences to a brand, especially when they overcome challenges to create a business.

     

    2. Balancing transparency with relevance: Some parts of a personal story, like struggles with addiction, might not be relevant to a business’s product, but they can be powerful if framed correctly.

     

    3. The impact of agencies doing good: Agencies have the flexibility to give back to communities and support nonprofits, which strengthens client relationships and fosters a positive company culture.

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Fri, 23 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/agency-culture-that-gives-back-strengthening-client-relationships-2GWH1hh_ Here are three things you’ll learn in this episode:

     

    1. The power of personal stories: Using an entrepreneur's personal journey can deeply connect audiences to a brand, especially when they overcome challenges to create a business.

     

    2. Balancing transparency with relevance: Some parts of a personal story, like struggles with addiction, might not be relevant to a business’s product, but they can be powerful if framed correctly.

     

    3. The impact of agencies doing good: Agencies have the flexibility to give back to communities and support nonprofits, which strengthens client relationships and fosters a positive company culture.

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Agency Culture that Gives Back: Strengthening Client Relationships Penji 00:31:21 In today’s episode, Heather Shore talks to Shannon, Penji’s partnership coordinator, about effective storytelling in marketing and agency culture. In today’s episode, Heather Shore talks to Shannon, Penji’s partnership coordinator, about effective storytelling in marketing and agency culture. false full 144     f3956850-1c22-4c18-af72-4d8a70bfd19b Boost Website Conversion With Mobile Optimization Here are three things you’ll learn in this episode:

     

    1. The importance of choosing the right ad platform based on your audience’s behavior and needs.

    2. How SEO can drive long-term organic traffic and why local SEO is essential for small businesses.

    3. The significance of mobile optimization and creating a seamless user experience to boost conversions.

     

    About Gavin and GenUp Digital

     

    - Website:https://genupdigital.com/30-min-strategy-session-tiktok-organic/

    - TikTok:https://www.tiktok.com/@genup_digital

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 23 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/boost-website-conversion-with-mobile-optimization-K8_JMYak Here are three things you’ll learn in this episode:

     

    1. The importance of choosing the right ad platform based on your audience’s behavior and needs.

    2. How SEO can drive long-term organic traffic and why local SEO is essential for small businesses.

    3. The significance of mobile optimization and creating a seamless user experience to boost conversions.

     

    About Gavin and GenUp Digital

     

    - Website:https://genupdigital.com/30-min-strategy-session-tiktok-organic/

    - TikTok:https://www.tiktok.com/@genup_digital

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Boost Website Conversion With Mobile Optimization Penji 00:29:55 On today’s episode, Gavin Reynoldson talks to Daniela, Penji’s Partnership Coordinator about digital marketing strategies, SEO, and user experience. On today’s episode, Gavin Reynoldson talks to Daniela, Penji’s Partnership Coordinator about digital marketing strategies, SEO, and user experience. false full 143     021ca280-03c0-451b-a888-7cd7babe4dd7 Simple Tweaks That Skyrocket Business Growth Here are three things you’ll learn in this episode:

     

    1. Key Factors for Website and Marketing Success: Taylor explains that a successful website must balance strong branding, user experience, and clear content that effectively communicates a business’s services. While design is important, traffic generation through SEO and advertising plays a bigger role in driving business growth.

     

    2. Digital Marketing Optimization is Crucial for Business Growth: Companies often miss out on significant revenue opportunities due to ineffective digital marketing strategies. Simple but impactful tactics like retargeting campaigns, CRM automation, and optimizing ad spending can drastically improve sales and lead generation. A case study highlighted how a company grew from $8M to $25M+ by implementing these strategies.

     

    3. The Power of Multiple Touchpoints in Marketing: Consumers rarely convert on the first interaction with a brand. A combination of digital and traditional marketing touchpoints—such as Google Ads, social media, email, and direct mail—over a span of seven days significantly increases conversion rates. However, the effectiveness of repeated exposure depends on targeting the right audience with relevant messaging.

     

    About Taylor Janszen and Janszen Media:

     

    - Website: https://www.janszenmedia.com/

    - LinkedIn: https://www.linkedin.com/in/taylor-janszen/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 22 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/simple-tweaks-that-skyrocket-business-growth-fHWfr2_W Here are three things you’ll learn in this episode:

     

    1. Key Factors for Website and Marketing Success: Taylor explains that a successful website must balance strong branding, user experience, and clear content that effectively communicates a business’s services. While design is important, traffic generation through SEO and advertising plays a bigger role in driving business growth.

     

    2. Digital Marketing Optimization is Crucial for Business Growth: Companies often miss out on significant revenue opportunities due to ineffective digital marketing strategies. Simple but impactful tactics like retargeting campaigns, CRM automation, and optimizing ad spending can drastically improve sales and lead generation. A case study highlighted how a company grew from $8M to $25M+ by implementing these strategies.

     

    3. The Power of Multiple Touchpoints in Marketing: Consumers rarely convert on the first interaction with a brand. A combination of digital and traditional marketing touchpoints—such as Google Ads, social media, email, and direct mail—over a span of seven days significantly increases conversion rates. However, the effectiveness of repeated exposure depends on targeting the right audience with relevant messaging.

     

    About Taylor Janszen and Janszen Media:

     

    - Website: https://www.janszenmedia.com/

    - LinkedIn: https://www.linkedin.com/in/taylor-janszen/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Simple Tweaks That Skyrocket Business Growth Penji 00:34:24 On today’s episode, Taylor Janszen talks to Shannon, Penji’s Partnership Coordinator, about the importance of digital marketing strategies that many businesses overlook, such as retargeting campaigns and optimized lead flow. They discuss how even simple marketing adjustments, like refining website calls-to-action or increasing ad spend, can lead to exponential business growth. On today’s episode, Taylor Janszen talks to Shannon, Penji’s Partnership Coordinator, about the importance of digital marketing strategies that many businesses overlook, such as retargeting campaigns and optimized lead flow. They discuss how even simple marketing adjustments, like refining website calls-to-action or increasing ad spend, can lead to exponential business growth. false full 142     9ef7003a-563e-4d43-873c-f21878b1074f 1st 100 Customers, Losing Millions & the Power of Helping Others Here are three things you’ll learn in this episode:

    1. The Evolution of Leadership: David discusses his transformation from a "for me" leader focused on transactions to a leader who prioritizes empowering others by understanding their needs and providing value. This involves active listening, giving more than receiving, and operating from a place of abundance rather than scarcity.
    2. Navigating Setbacks and Building Resilience: David emphasizes the importance of focusing on the enjoyment of the pursuit of potential rather than solely on outcomes. He highlights that setbacks, even significant financial losses, can be "divine detours" that lead to unexpected growth and opportunities when viewed through the lens of progress and learning from fear.
    3. The Power of "Knowing Your Who" and Asking for Help: David stresses the significance of identifying individuals who can offer guidance and those you can help along your journey. He considers not asking for help earlier in his life a major mistake and advocates for proactively seeking mentorship and supporting others as a fast track to achieving personal and professional goals.

    About David and his social media:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 21 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/1st-100-customers-losing-millions-the-power-of-helping-others-8OmXYHWb Here are three things you’ll learn in this episode:

    1. The Evolution of Leadership: David discusses his transformation from a "for me" leader focused on transactions to a leader who prioritizes empowering others by understanding their needs and providing value. This involves active listening, giving more than receiving, and operating from a place of abundance rather than scarcity.
    2. Navigating Setbacks and Building Resilience: David emphasizes the importance of focusing on the enjoyment of the pursuit of potential rather than solely on outcomes. He highlights that setbacks, even significant financial losses, can be "divine detours" that lead to unexpected growth and opportunities when viewed through the lens of progress and learning from fear.
    3. The Power of "Knowing Your Who" and Asking for Help: David stresses the significance of identifying individuals who can offer guidance and those you can help along your journey. He considers not asking for help earlier in his life a major mistake and advocates for proactively seeking mentorship and supporting others as a fast track to achieving personal and professional goals.

    About David and his social media:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     1st 100 Customers, Losing Millions & the Power of Helping Others Penji 00:20:28 On today’s episode, David Meltzer talks to Daniela, Penji’s Partnership Coordinator about his incredible journey and the profound lessons learned about leadership, resilience, and the power of giving. Discover how shifting from a transactional mindset to one of abundance and service can unlock true fulfillment and success in entrepreneurship and life. On today’s episode, David Meltzer talks to Daniela, Penji’s Partnership Coordinator about his incredible journey and the profound lessons learned about leadership, resilience, and the power of giving. Discover how shifting from a transactional mindset to one of abundance and service can unlock true fulfillment and success in entrepreneurship and life. false full 141     57cbfad2-9b63-4e46-9adf-5eb0c64860c9 This Google Maps Strategy Could Save Your Business Here are three things you’ll learn in this episode:

     

    1. Navigating Regulatory Challenges in Specialized Industries: Specializing in regulated industries like med spas and body contouring clinics, Corinne and her team understand the complexities of marketing within these fields. She advises marketing agencies to thoroughly learn the regulations of specific industries to avoid costly mistakes and wasted resources for clients.

     

    2. Maximizing Local SEO with a Google Maps-First Approach: Corinne advocates for a local SEO strategy that prioritizes the Google Map Pack, a key driver of organic traffic for small businesses. By focusing on optimizing local SEO, businesses can see substantial returns on investment without having to continually rely on expensive paid ads.

     

    3. The Significance of Google Business Categories for SEO: Google’s business categories play a crucial role in local SEO. Corinne explains that selecting the correct category for your business on Google can significantly affect rankings. Even small adjustments, such as choosing the right main category, can lead to improved search results, underscoring the importance of proper business classification.

     

    About Corinne Fisher and Purely Digital Marketing:

     

    - Website: https://purelydigitalmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/corinne-fisher-3b91475b/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 21 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/this-google-maps-strategy-could-save-your-business-7Vbm95Al Here are three things you’ll learn in this episode:

     

    1. Navigating Regulatory Challenges in Specialized Industries: Specializing in regulated industries like med spas and body contouring clinics, Corinne and her team understand the complexities of marketing within these fields. She advises marketing agencies to thoroughly learn the regulations of specific industries to avoid costly mistakes and wasted resources for clients.

     

    2. Maximizing Local SEO with a Google Maps-First Approach: Corinne advocates for a local SEO strategy that prioritizes the Google Map Pack, a key driver of organic traffic for small businesses. By focusing on optimizing local SEO, businesses can see substantial returns on investment without having to continually rely on expensive paid ads.

     

    3. The Significance of Google Business Categories for SEO: Google’s business categories play a crucial role in local SEO. Corinne explains that selecting the correct category for your business on Google can significantly affect rankings. Even small adjustments, such as choosing the right main category, can lead to improved search results, underscoring the importance of proper business classification.

     

    About Corinne Fisher and Purely Digital Marketing:

     

    - Website: https://purelydigitalmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/corinne-fisher-3b91475b/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     This Google Maps Strategy Could Save Your Business Penji 00:35:37 On today’s episode, Corinne Fisher talks to Shannon, Penji’s Partnership Coordinator, about her journey from starting Purely Digital Marketing sharing insights into the unique challenges of marketing in regulated industries. On today’s episode, Corinne Fisher talks to Shannon, Penji’s Partnership Coordinator, about her journey from starting Purely Digital Marketing sharing insights into the unique challenges of marketing in regulated industries. false full 140     a4040beb-9bd6-4e9d-9632-2b9c0392bdbc Struggling with Burnout? Learn How to Thrive as a Business Owner Here are three things you’ll learn in this episode:

     

    1. Entrepreneurship as a Life Skill:  

    2. How to have an Entrepreneurial Mindset

    3. Balance in Business

     

    Subscribe to our weekly newsletter:

     

    About Meghan and her social media  

     

    - Website: https://clinicianbusinesslabs.com/personal-brand

    - Instagram:https://www.instagram.com/drmeghanwalker/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 20 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/struggling-with-burnout-learn-how-to-thrive-as-a-business-owner-z5XKNFUi Here are three things you’ll learn in this episode:

     

    1. Entrepreneurship as a Life Skill:  

    2. How to have an Entrepreneurial Mindset

    3. Balance in Business

     

    Subscribe to our weekly newsletter:

     

    About Meghan and her social media  

     

    - Website: https://clinicianbusinesslabs.com/personal-brand

    - Instagram:https://www.instagram.com/drmeghanwalker/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Struggling with Burnout? Learn How to Thrive as a Business Owner Penji 00:27:41 On today’s episode, Meghan Walker talks to Daniela, Penji’s Partnership Coordinator about fining balance as a business owner with life and work, the importance of learning to take a break and how to have an entrepreneurial mindset! On today’s episode, Meghan Walker talks to Daniela, Penji’s Partnership Coordinator about fining balance as a business owner with life and work, the importance of learning to take a break and how to have an entrepreneurial mindset! false full 139     d1b20504-f0c6-44fa-a93d-c3b4fd0bff39 Pinterest: Why This Platform Is a Goldmine for Marketers in 2025! Here are three things you’ll learn in this episode:

     

    1. Unique advantages of Pinterest  

    2. Media Literacy and Influencer Marketing:

    3. SEO is not scary!  

     

    About Heather and her social media  

     

    - Website: https://heatherfarris.com/

    - Youtube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 20 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/pinterest-why-this-platform-is-a-goldmine-for-marketers-in-2025-TIyy4X5Y Here are three things you’ll learn in this episode:

     

    1. Unique advantages of Pinterest  

    2. Media Literacy and Influencer Marketing:

    3. SEO is not scary!  

     

    About Heather and her social media  

     

    - Website: https://heatherfarris.com/

    - Youtube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Pinterest: Why This Platform Is a Goldmine for Marketers in 2025! Penji 00:30:39 On today’s episode, Heather Farris talks to Daniela, Penji’s Partnership Coordinator about Pinterest marketing and the opportunities it presents. Evergreen content and so much more! On today’s episode, Heather Farris talks to Daniela, Penji’s Partnership Coordinator about Pinterest marketing and the opportunities it presents. Evergreen content and so much more! false full 138     94e38659-d8a4-4c75-b7f7-a4a479f31f65 $300/Month Was the Goal—Now He Runs Multiple 6-Figure Channels Here are three things you’ll learn in this episode:

     

    🌎 Leverage Other People’s Audiences: Doug grew his early audience by consistently guest posting and appearing on podcasts—proving the power of storytelling and relatable experiences in niche communities. text  

     

    🤝 Start Imperfect, Stay Consistent: From YouTube tutorials to weekly live streams, Doug emphasizes shipping content over perfection and staying focused on one core project at a time.text

     

    💡Sustainable Monetization Requires Focus and Flexibility: Success didn’t happen overnight; Doug shares how consistency, strategic pivots, and tapping into a growing industry helped him create a reliable income stream—and why “getting a little lucky” still counts

     

    About Doug and his social media:

     

    - Website: https://doug.show/

    - Youtube: https://www.youtube.com/c/dougcunnington

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Mon, 19 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/300-month-was-the-goalnow-he-runs-multiple-6-figure-channels-jaiiR3ru Here are three things you’ll learn in this episode:

     

    🌎 Leverage Other People’s Audiences: Doug grew his early audience by consistently guest posting and appearing on podcasts—proving the power of storytelling and relatable experiences in niche communities. text  

     

    🤝 Start Imperfect, Stay Consistent: From YouTube tutorials to weekly live streams, Doug emphasizes shipping content over perfection and staying focused on one core project at a time.text

     

    💡Sustainable Monetization Requires Focus and Flexibility: Success didn’t happen overnight; Doug shares how consistency, strategic pivots, and tapping into a growing industry helped him create a reliable income stream—and why “getting a little lucky” still counts

     

    About Doug and his social media:

     

    - Website: https://doug.show/

    - Youtube: https://www.youtube.com/c/dougcunnington

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     $300/Month Was the Goal—Now He Runs Multiple 6-Figure Channels Penji 00:34:42 On today’s episode, Doug Cunnington talks to Daniela, Penji’s Partnership Coordinator, about his candid journey of building a full-time income through SEO, affiliate marketing, and consistency, starting from scratch. On today’s episode, Doug Cunnington talks to Daniela, Penji’s Partnership Coordinator, about his candid journey of building a full-time income through SEO, affiliate marketing, and consistency, starting from scratch. false full 137     c402ca7a-2b8a-4266-9770-53386d507760 The Truth About Today’s Digital Marketing Landscape Here are three things you’ll learn in this episode:

     

    1. Burnout Prevention & Work-Life Balance: In the demanding world of social media management, Holly emphasizes the importance of maintaining boundaries and mental well-being. At her agency, roles are divided between communication, creative, and analytical teams to avoid burnout. Holly personally practices routines like morning reading, ice baths, and hobbies outside of screens to stay balanced and grounded.

    2. Navigating E-Commerce Social Media Campaigns: When discussing challenges in social media marketing, Holly highlights that success on platforms like TikTok relies heavily on User-Generated Content (UGC), as it feels more authentic and relatable. She also shares that while Meta platforms (Facebook/Instagram) are essential, they can be challenging to manage due to messy assets and the need for organization.

    3. The Importance of Specialized Social Media Agencies:Holly explains that larger agencies often fail at managing social media effectively because they spread their focus across multiple services, diluting their efforts. Smaller, specialized agencies can deliver better results by focusing solely on social media and hiring talent with a deep understanding of current trends, ensuring the brand's voice resonates on social platforms.

     

    About Holly Medwid and Monarch Social Media:

     

    - Website: https://www.monarchsocialmedia.com/

    - Linkedin: https://www.linkedin.com/in/holly-medwid/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Mon, 19 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-truth-about-todays-digital-marketing-landscape-dailEMhf Here are three things you’ll learn in this episode:

     

    1. Burnout Prevention & Work-Life Balance: In the demanding world of social media management, Holly emphasizes the importance of maintaining boundaries and mental well-being. At her agency, roles are divided between communication, creative, and analytical teams to avoid burnout. Holly personally practices routines like morning reading, ice baths, and hobbies outside of screens to stay balanced and grounded.

    2. Navigating E-Commerce Social Media Campaigns: When discussing challenges in social media marketing, Holly highlights that success on platforms like TikTok relies heavily on User-Generated Content (UGC), as it feels more authentic and relatable. She also shares that while Meta platforms (Facebook/Instagram) are essential, they can be challenging to manage due to messy assets and the need for organization.

    3. The Importance of Specialized Social Media Agencies:Holly explains that larger agencies often fail at managing social media effectively because they spread their focus across multiple services, diluting their efforts. Smaller, specialized agencies can deliver better results by focusing solely on social media and hiring talent with a deep understanding of current trends, ensuring the brand's voice resonates on social platforms.

     

    About Holly Medwid and Monarch Social Media:

     

    - Website: https://www.monarchsocialmedia.com/

    - Linkedin: https://www.linkedin.com/in/holly-medwid/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     The Truth About Today’s Digital Marketing Landscape Penji 00:44:08 On today’s episode, Holly Medwid talks to Shannon, Penji’s Partnership Coordinator, the importance of working with micro-influencers and UGC strategies, the need for better compensation models in the influencer industry, and the growing concern over fake reviews and cancel culture in the digital space. On today’s episode, Holly Medwid talks to Shannon, Penji’s Partnership Coordinator, the importance of working with micro-influencers and UGC strategies, the need for better compensation models in the influencer industry, and the growing concern over fake reviews and cancel culture in the digital space. false full 136     ea1a4d7b-1fb8-471d-85f1-ad9277a4fad2 The Content Marketing Blueprint Every Small Business Needs Here are three things you’ll learn in this episode:

     

    1. How to start in Content Marketing

    2. Client Acquisition and Networking

    3. Content Creation Strategies

     

    About Jess and her social media:

     

    - Website: https://jessicabruno.co.uk/events/

    - Tiktok: https://www.tiktok.com/@jess_bruno

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 18 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-content-marketing-blueprint-every-small-business-needs-qzRuD9vE Here are three things you’ll learn in this episode:

     

    1. How to start in Content Marketing

    2. Client Acquisition and Networking

    3. Content Creation Strategies

     

    About Jess and her social media:

     

    - Website: https://jessicabruno.co.uk/events/

    - Tiktok: https://www.tiktok.com/@jess_bruno

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Content Marketing Blueprint Every Small Business Needs Penji 00:24:23 On today’s episode, Jessica Bruno talks to Daniela, Penji’s Partnership Coordinator about conent marketing for small businesses. On today’s episode, Jessica Bruno talks to Daniela, Penji’s Partnership Coordinator about conent marketing for small businesses. false full 135     e5c7d9bc-1642-4606-8c5f-693f3cd2c115 Why Most Marketing Agencies Fail (And How Twibi Beat the Odds) Here are three things you’ll learn in this episode:

     

    1. Founding Twibi After Challenges: Brenton Thomas, founder of Twibi, shares his journey of attempting two prior agencies before successfully launching Twibi during the pandemic. The key difference was his focus on execution, including sales and marketing tactics, which brought immediate revenue and client growth.

    2. Focused Expertise in Paid Ads: Twibi distinguishes itself by narrowing its services to paid ads, primarily on Facebook and Google, rather than trying to be a full-service agency. This specialization allows the agency to excel in its niche, providing high-quality, tailored strategies for clients.

    3. The Importance of Relationships in Business: Brenton emphasizes building long-term relationships with clients is emphasized as crucial for mutual success. This involves ensuring quality service, maintaining trust, and being selective with referrals to protect reputation and sustain the client relationship.

     

    About Brenton Thomas and Twibi:

     

    - Website: https://twibiagency.com/

    - LinkedIn: https://www.linkedin.com/in/brentonthomas/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 18 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-most-marketing-agencies-fail-and-how-twibi-beat-the-odds-71N2jmD_ Here are three things you’ll learn in this episode:

     

    1. Founding Twibi After Challenges: Brenton Thomas, founder of Twibi, shares his journey of attempting two prior agencies before successfully launching Twibi during the pandemic. The key difference was his focus on execution, including sales and marketing tactics, which brought immediate revenue and client growth.

    2. Focused Expertise in Paid Ads: Twibi distinguishes itself by narrowing its services to paid ads, primarily on Facebook and Google, rather than trying to be a full-service agency. This specialization allows the agency to excel in its niche, providing high-quality, tailored strategies for clients.

    3. The Importance of Relationships in Business: Brenton emphasizes building long-term relationships with clients is emphasized as crucial for mutual success. This involves ensuring quality service, maintaining trust, and being selective with referrals to protect reputation and sustain the client relationship.

     

    About Brenton Thomas and Twibi:

     

    - Website: https://twibiagency.com/

    - LinkedIn: https://www.linkedin.com/in/brentonthomas/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why Most Marketing Agencies Fail (And How Twibi Beat the Odds) Penji 00:42:51 On today’s episode, Brenton Thomas talks to Shannon, Penji’s Partnership Coordinator, about not giving up and how perseverance played a key role in the success of his digital marketing agency, Twibi. On today’s episode, Brenton Thomas talks to Shannon, Penji’s Partnership Coordinator, about not giving up and how perseverance played a key role in the success of his digital marketing agency, Twibi. false full 134     b2c912f0-e0bf-4470-87ad-f56e81ad836e The Secret Sauce to Content Marketing Success – What Most Businesses Are Missing Here are three things you’ll learn in this episode:

     

    1. Experience and Background in Content Marketing

    2. Key Metrics for Content Marketing Success

    3. Effective Content Marketing Strategies

     

    About Kelsey and her social media  

     

    - Website: https://sixstories.com/

    - Linkedin: https://www.linkedin.com/in/kelseychildress/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Sat, 17 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-secret-sauce-to-content-marketing-success-what-most-businesses-are-missing-HAq3svTD Here are three things you’ll learn in this episode:

     

    1. Experience and Background in Content Marketing

    2. Key Metrics for Content Marketing Success

    3. Effective Content Marketing Strategies

     

    About Kelsey and her social media  

     

    - Website: https://sixstories.com/

    - Linkedin: https://www.linkedin.com/in/kelseychildress/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     The Secret Sauce to Content Marketing Success – What Most Businesses Are Missing Penji 00:27:26 On today’s episode, Kelsey Jones talks to Daniela, Penji’s Partnership Coordinator about content marketing and leveraging it for your business. Learning to understand your audience and so much more! On today’s episode, Kelsey Jones talks to Daniela, Penji’s Partnership Coordinator about content marketing and leveraging it for your business. Learning to understand your audience and so much more! false full 133     9698660e-efca-4968-81f1-828e087d3200 Unlock Your Marketing ROI: Transparency & ROI Beyond Vanity Metrics Here are three things you’ll learn in this episode:

     

    1. Empowering Small Business Owners Through Data-Driven Marketing: Phil Wiseman emphasizes the importance of educating small business owners to make informed marketing decisions. He helps them focus on measurable outcomes, like tracking specific customer actions through tools like Google Analytics, instead of relying on superficial metrics such as clicks or likes.

    2. Importance of Processes and Specificity: Phil highlights the need for clear, repeatable processes in marketing and business operations. This includes identifying ideal clients, addressing their specific pain points, and providing straightforward ways for customers to take action, like making a purchase or scheduling a service.

    3. Transparency and Trust in Client Relationships: Building trust with clients is key to addressing challenges in their businesses. Phil's candid approach helps clients feel comfortable sharing their struggles, enabling him to create customized strategies that focus on growth and measurable success.

     

    About Phil Wiseman and Analytics That Profit:

     

    - Website: https://www.analyticsthatprofit.com/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 17 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-your-marketing-roi-transparency-roi-beyond-vanity-metrics-dXdaD8Bk Here are three things you’ll learn in this episode:

     

    1. Empowering Small Business Owners Through Data-Driven Marketing: Phil Wiseman emphasizes the importance of educating small business owners to make informed marketing decisions. He helps them focus on measurable outcomes, like tracking specific customer actions through tools like Google Analytics, instead of relying on superficial metrics such as clicks or likes.

    2. Importance of Processes and Specificity: Phil highlights the need for clear, repeatable processes in marketing and business operations. This includes identifying ideal clients, addressing their specific pain points, and providing straightforward ways for customers to take action, like making a purchase or scheduling a service.

    3. Transparency and Trust in Client Relationships: Building trust with clients is key to addressing challenges in their businesses. Phil's candid approach helps clients feel comfortable sharing their struggles, enabling him to create customized strategies that focus on growth and measurable success.

     

    About Phil Wiseman and Analytics That Profit:

     

    - Website: https://www.analyticsthatprofit.com/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Your Marketing ROI: Transparency & ROI Beyond Vanity Metrics Penji 00:33:32 On today’s episode, Phil Wiseman talks to Shannon, Penji’s Partnership Coordinator about a chemical physicist turned analytics guru who's passionate about transparency and helping businesses understand their ROI beyond vanity metrics. On today’s episode, Phil Wiseman talks to Shannon, Penji’s Partnership Coordinator about a chemical physicist turned analytics guru who's passionate about transparency and helping businesses understand their ROI beyond vanity metrics. false full 132     3347fb30-5992-401f-9bd0-dabccb3aaf19 Master Lead Gen: Defining Quality Leads & the Power of Cold Calling Here are three things you’ll learn in this episode:

     

    1. Defining a Quality Lead: A quality lead typically involves certain qualifying factors, such as timing, budget, decision-making authority, and immediate need. It's essential to clarify what qualifies a lead with clients to align efforts and expectations, especially since it may vary by client.

    2. Personalization and Relationships in Lead Generation: Personalizing outreach—whether through tying in events, using relevant offers, or acknowledging specific client situations—can improve lead generation. Building and maintaining relationships is crucial, as clients may refer business or bring in opportunities when they move to new roles or companies.

    3. Cold Calling as a Highly Effective Channel: Cold calling is highlighted as the most successful outreach method compared to email or LinkedIn, due to its ability to provide direct feedback, allow for real-time qualifying questions, and simplify scheduling meetings. Despite its traditional nature, it outperforms other channels by yielding better results in terms of booked meetings.

     

    About John Karsant and Level Up Leads:

     

    - Website: http://levelupleads.io/

    - LinkedIn: https://www.linkedin.com/in/johnkarsant/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 16 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/master-lead-gen-defining-quality-leads-the-power-of-cold-calling-xAmfKncM Here are three things you’ll learn in this episode:

     

    1. Defining a Quality Lead: A quality lead typically involves certain qualifying factors, such as timing, budget, decision-making authority, and immediate need. It's essential to clarify what qualifies a lead with clients to align efforts and expectations, especially since it may vary by client.

    2. Personalization and Relationships in Lead Generation: Personalizing outreach—whether through tying in events, using relevant offers, or acknowledging specific client situations—can improve lead generation. Building and maintaining relationships is crucial, as clients may refer business or bring in opportunities when they move to new roles or companies.

    3. Cold Calling as a Highly Effective Channel: Cold calling is highlighted as the most successful outreach method compared to email or LinkedIn, due to its ability to provide direct feedback, allow for real-time qualifying questions, and simplify scheduling meetings. Despite its traditional nature, it outperforms other channels by yielding better results in terms of booked meetings.

     

    About John Karsant and Level Up Leads:

     

    - Website: http://levelupleads.io/

    - LinkedIn: https://www.linkedin.com/in/johnkarsant/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Master Lead Gen: Defining Quality Leads & the Power of Cold Calling Penji 00:32:50 On today’s episode, John Karsant talks to Shannon, Penji’s Partnership Coordinator about the most effective strategies for lead generation. On today’s episode, John Karsant talks to Shannon, Penji’s Partnership Coordinator about the most effective strategies for lead generation. false full 131     f084e2ca-7c93-4a5c-b0cd-dd88ffacf7e7 Unlock Social Media Growth: AI Tools & Converting Content to Leads Here are three things you’ll learn in this episode:

     

    1. Leveraging AI to boost your social media

    2. Social Media Strategy Focused on Email Lists

    3. Tailored Content for Different Platforms

     

    About Dalia and her social media

     

    - Website: https://linktr.ee/daliaforreels

    - Imstagram:  https://www.instagram.com/daliaforreels

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 16 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-social-media-growth-ai-tools-converting-content-to-leads-NjUUH2_M Here are three things you’ll learn in this episode:

     

    1. Leveraging AI to boost your social media

    2. Social Media Strategy Focused on Email Lists

    3. Tailored Content for Different Platforms

     

    About Dalia and her social media

     

    - Website: https://linktr.ee/daliaforreels

    - Imstagram:  https://www.instagram.com/daliaforreels

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Social Media Growth: AI Tools & Converting Content to Leads Penji 00:31:21 On today’s episode, Dalia Van Lom talks to Daniela, Penji’s Partnership Coordinator, about social media growth, how AI can help, and how to turn your content into leads! On today’s episode, Dalia Van Lom talks to Daniela, Penji’s Partnership Coordinator, about social media growth, how AI can help, and how to turn your content into leads! false full 130     87da7f53-aa73-42e5-a8df-ef078db7035c Team Growth, Social Media Strategy & Content Creation Here are three things you’ll learn in this episode:

     

    1. Building and Managing a Team: Garrett emphasized the importance of creating a strong team by filling skill gaps with specialized talents. He discussed how his role has shifted from hands-on implementation to focusing on project management, delegation, and strategic decision-making to help his business grow and align with client needs effectively.

    2. Navigating Social Media's Dual Role: Garrett addressed the challenges of balancing professional use of social media with personal well-being. He shared strategies like using productivity tools to limit consumption, curating meaningful content, and encouraging his team to analyze social media trends critically for professional insights while avoiding excessive engagement.

    3. Customized Approaches for Content Creation and Outreach: Garrett recommends tailoring content and ad campaigns to specific platforms (e.g., Instagram, TikTok) instead of using one-size-fits-all strategies. He emphasizes prioritizing platforms and channels based on client goals and audience demographics, and focus on transparent communication to set realistic expectations.

     

    About Garrett Adkins and Impact Media:

     

    - Website: http://impactagency.io/

    - LinkedIn: https://www.linkedin.com/in/garrettadkins/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 15 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/team-growth-social-media-strategy-content-creation-VZHYJbbP Here are three things you’ll learn in this episode:

     

    1. Building and Managing a Team: Garrett emphasized the importance of creating a strong team by filling skill gaps with specialized talents. He discussed how his role has shifted from hands-on implementation to focusing on project management, delegation, and strategic decision-making to help his business grow and align with client needs effectively.

    2. Navigating Social Media's Dual Role: Garrett addressed the challenges of balancing professional use of social media with personal well-being. He shared strategies like using productivity tools to limit consumption, curating meaningful content, and encouraging his team to analyze social media trends critically for professional insights while avoiding excessive engagement.

    3. Customized Approaches for Content Creation and Outreach: Garrett recommends tailoring content and ad campaigns to specific platforms (e.g., Instagram, TikTok) instead of using one-size-fits-all strategies. He emphasizes prioritizing platforms and channels based on client goals and audience demographics, and focus on transparent communication to set realistic expectations.

     

    About Garrett Adkins and Impact Media:

     

    - Website: http://impactagency.io/

    - LinkedIn: https://www.linkedin.com/in/garrettadkins/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Team Growth, Social Media Strategy & Content Creation Penji 00:34:10 On today’s episode, Garrett Adkins talks to Shannon, Penji’s Partnership Coordinator, about the challenges of maintaining healthy media consumption while also continuing to be inspired by new content. On today’s episode, Garrett Adkins talks to Shannon, Penji’s Partnership Coordinator, about the challenges of maintaining healthy media consumption while also continuing to be inspired by new content. false full 129     2e51de4b-d25f-42a2-a3bc-0cfe7f040a07 Future of Design: AI Interfaces, Remote Collaboration & Creative Teams Here are three things you’ll learn in this episode:

     

    1. The design industry is currently being reshaped by trends such as the integration of AI into interfaces, a move towards screenless and mixed reality experiences, and the increasing systematization of design through design systems.

    2. Working with globally distributed design teams presents challenges in terms of time zone coordination but offers the significant advantage of diverse perspectives that enrich problem-solving and lead to better product design.

    3. Fostering creativity and collaboration within remote teams can be achieved through dedicated informal workshops, the use of collaborative digital tools, and cultivating a friendly and fun team culture that encourages open communication and experimentation.

     

    Ready to get inspired and gain valuable insights? Subscribe to the Fully Managed Podcast and join the conversation!

     

    About Tom McClean and Door3:

     

    - Website: http://www.door3.com/

    - LinkedIn: https://www.linkedin.com/in/tom-mcclean-42629b69/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 15 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/future-of-design-ai-interfaces-remote-collaboration-creative-teams-jaYBJ_F2 Here are three things you’ll learn in this episode:

     

    1. The design industry is currently being reshaped by trends such as the integration of AI into interfaces, a move towards screenless and mixed reality experiences, and the increasing systematization of design through design systems.

    2. Working with globally distributed design teams presents challenges in terms of time zone coordination but offers the significant advantage of diverse perspectives that enrich problem-solving and lead to better product design.

    3. Fostering creativity and collaboration within remote teams can be achieved through dedicated informal workshops, the use of collaborative digital tools, and cultivating a friendly and fun team culture that encourages open communication and experimentation.

     

    Ready to get inspired and gain valuable insights? Subscribe to the Fully Managed Podcast and join the conversation!

     

    About Tom McClean and Door3:

     

    - Website: http://www.door3.com/

    - LinkedIn: https://www.linkedin.com/in/tom-mcclean-42629b69/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Future of Design: AI Interfaces, Remote Collaboration & Creative Teams Penji 00:46:26 On today’s episode, Tom McClean talks to Shannon, Penji’s Partnership Coordinator about diving into topics from the impact of AI and remote work on design to fostering creativity in global teams. On today’s episode, Tom McClean talks to Shannon, Penji’s Partnership Coordinator about diving into topics from the impact of AI and remote work on design to fostering creativity in global teams. false full 128     a6b82603-440b-47c0-8933-2c8ba077f438 From Design to YouTube: Influencer Growth & Work-Life Balance Here are three things you’ll learn in this episode:

     

    1. Transition from Design to Marketing

    2. Content Growth and Learning

    3. Outsourcing and Scaling Challenges  

     

    Subscribe to our weekly newsletter:

     

    About Jessica and her social media  

     

    - Website: https://jessicastansberry.substack.com/

    - Youtube: https://www.youtube.com/@jessicastansberry

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Wed, 14 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-design-to-youtube-influencer-growth-work-life-balance-JEolYsXv Here are three things you’ll learn in this episode:

     

    1. Transition from Design to Marketing

    2. Content Growth and Learning

    3. Outsourcing and Scaling Challenges  

     

    Subscribe to our weekly newsletter:

     

    About Jessica and her social media  

     

    - Website: https://jessicastansberry.substack.com/

    - Youtube: https://www.youtube.com/@jessicastansberry

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     From Design to YouTube: Influencer Growth & Work-Life Balance Penji 00:29:43 On today’s episode, Jessica Stansberry talks to Daniela, Penji’s Partnership Coordinator about being an influencer over the years, her love for youtube and finding balance between work and life. On today’s episode, Jessica Stansberry talks to Daniela, Penji’s Partnership Coordinator about being an influencer over the years, her love for youtube and finding balance between work and life. false full 127     b20e588e-3289-47fd-b367-c9f4a89801f1 Unlock Client Trust: Results-Driven SEO & the Power of AI Here are three things you’ll learn in this episode:

     

    1. Transition to SEO and the Pay-for-Performance Model: The innovative "pay-for-performance" model emerged from Kevin’s desire to provide measurable results, charging clients only when their chosen keywords rank. This approach differentiates Green Banana SEO from competitors and instills trust by focusing on outcomes rather than processes.

    2. Strategic Approach to Keywords and Client Success: Kevin emphasized that SEO success depends more on keyword competitiveness than industry difficulty. For instance, ranking for niche, low-competition keywords can yield significant value for specific clients.  

    3. Embracing AI as a Tool for Efficiency: Kevin emphasizes that AI is an invaluable tool for improving efficiency in tasks such as SEO copywriting, data analysis, and streamlining repetitive processes. He explains that, while AI accelerates work and minimizes errors, it is not a replacement for human creativity or judgment, but rather an enhancement that allows professionals to focus on more complex aspects of their roles.

     

    About Kevin Roy:

     

    - Website: https://greenbananaseo.com/

    -  LinkedIn: https://www.linkedin.com/in/kevincharlesroy/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 14 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-client-trust-results-driven-seo-the-power-of-ai-cAXi_WMx Here are three things you’ll learn in this episode:

     

    1. Transition to SEO and the Pay-for-Performance Model: The innovative "pay-for-performance" model emerged from Kevin’s desire to provide measurable results, charging clients only when their chosen keywords rank. This approach differentiates Green Banana SEO from competitors and instills trust by focusing on outcomes rather than processes.

    2. Strategic Approach to Keywords and Client Success: Kevin emphasized that SEO success depends more on keyword competitiveness than industry difficulty. For instance, ranking for niche, low-competition keywords can yield significant value for specific clients.  

    3. Embracing AI as a Tool for Efficiency: Kevin emphasizes that AI is an invaluable tool for improving efficiency in tasks such as SEO copywriting, data analysis, and streamlining repetitive processes. He explains that, while AI accelerates work and minimizes errors, it is not a replacement for human creativity or judgment, but rather an enhancement that allows professionals to focus on more complex aspects of their roles.

     

    About Kevin Roy:

     

    - Website: https://greenbananaseo.com/

    -  LinkedIn: https://www.linkedin.com/in/kevincharlesroy/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Client Trust: Results-Driven SEO & the Power of AI Penji 00:35:43 On today’s episode, Kevin Roy talks to Shannon, Penji’s Partnership Coordinator about what practices to put in place in your business to ensure a level of trust between you and your current and potential clients. On today’s episode, Kevin Roy talks to Shannon, Penji’s Partnership Coordinator about what practices to put in place in your business to ensure a level of trust between you and your current and potential clients. false full 126     8674f3dc-071f-4895-9876-e92694009d49 Unlock Affiliate Marketing Success: Scaling Strategies & Mindset Here are three things you’ll learn in this episode:

     

    1. Simplifying Affiliate Marketing

    2. Balance Between Learning and Action

    3. Learning to delegate  

     

    Subscribe to our weekly newsletter:

     

    About Spencer and his social media  

     

    - Website: https://buildapreneur.com/free/

    - Youtube: https://www.youtube.com/buildapreneur

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 13 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-affiliate-marketing-success-scaling-strategies-mindset-dNJtYD7Y Here are three things you’ll learn in this episode:

     

    1. Simplifying Affiliate Marketing

    2. Balance Between Learning and Action

    3. Learning to delegate  

     

    Subscribe to our weekly newsletter:

     

    About Spencer and his social media  

     

    - Website: https://buildapreneur.com/free/

    - Youtube: https://www.youtube.com/buildapreneur

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Affiliate Marketing Success: Scaling Strategies & Mindset Penji 00:26:02 On today’s episode, Spencer Mecham talks to Daniela, Penji’s Partnership Coordinator about affiliate marketing. Scailing your business and the best strartegies to do so! On today’s episode, Spencer Mecham talks to Daniela, Penji’s Partnership Coordinator about affiliate marketing. Scailing your business and the best strartegies to do so! false full 125     1bd55728-2af8-44c0-a4ed-e0c732a2ff27 Managing a Thriving Agency: Teamwork, SEO & Client Value Here are three things you’ll learn in this episode:

     

    1. Curiosity and Growth in Career: Jimi’s career progression, from agency work to becoming VP, stemmed from their curiosity about understanding client needs and problem-solving. This led to a career in creative direction and later into leadership roles, driven by a desire to help clients with effective strategies.

     

    2. Managing People and Staying Involved: Balancing leadership responsibilities and staying connected with the creative work is a challenge. Jimi emphasizes the importance of managing personalities while also maintaining hands-on involvement in the creative process to build trust and ensure effective leadership.

     

    3. Communication and Organizational Structure: Thrive shifted to a matrix organizational structure, dividing clients into smaller, manageable teams for closer collaboration and better communication. This change, along with the development of detailed communication procedures, has helped ensure clarity and consistency across the agency.

     

    About Jimi Gibson and Thrive Agency:

     

    - Website: https://thriveagency.com/

    - LinkedIn: https://www.linkedin.com/in/jimi-gibson/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 13 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/managing-a-thriving-agency-teamwork-seo-client-value-quXq0kl9 Here are three things you’ll learn in this episode:

     

    1. Curiosity and Growth in Career: Jimi’s career progression, from agency work to becoming VP, stemmed from their curiosity about understanding client needs and problem-solving. This led to a career in creative direction and later into leadership roles, driven by a desire to help clients with effective strategies.

     

    2. Managing People and Staying Involved: Balancing leadership responsibilities and staying connected with the creative work is a challenge. Jimi emphasizes the importance of managing personalities while also maintaining hands-on involvement in the creative process to build trust and ensure effective leadership.

     

    3. Communication and Organizational Structure: Thrive shifted to a matrix organizational structure, dividing clients into smaller, manageable teams for closer collaboration and better communication. This change, along with the development of detailed communication procedures, has helped ensure clarity and consistency across the agency.

     

    About Jimi Gibson and Thrive Agency:

     

    - Website: https://thriveagency.com/

    - LinkedIn: https://www.linkedin.com/in/jimi-gibson/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Managing a Thriving Agency: Teamwork, SEO & Client Value Penji 00:37:17 On today’s episode, Jimi Gibson talks to Shannon, Penji’s Partnership Coordinator about the importance of looking out for your team, the necessity of a proper landing page, and the in-and-outs of structuring a larger agency to work efficiently. On today’s episode, Jimi Gibson talks to Shannon, Penji’s Partnership Coordinator about the importance of looking out for your team, the necessity of a proper landing page, and the in-and-outs of structuring a larger agency to work efficiently. false full 124     ef0c6be2-90a6-471b-8077-eb7de163c4ef How Giving Back Fuels Long-Term Business Success Here are three things you’ll learn in this episode:

    1. The Power of Storytelling in Short-Form Video: Michael emphasizes the ability to create emotional impact and drive action through concise storytelling, even in video formats as short as one to three minutes, proving its effectiveness across various industries.
    2. Building a Business Through Relationships and Word-of-Mouth: Despite initial challenges in a new market, Michael's dedication to networking, building genuine connections, and delivering quality work fostered strong word-of-mouth referrals, sustaining his business for a decade.
    3. The Strategic Value of Giving Back to the Community: Michael highlights how pro bono work and community involvement, while not always providing immediate financial returns, can build valuable relationships, generate positive exposure, and ultimately contribute to long-term business growth and success.

    Ready to unlock the secrets to impactful storytelling and community-driven growth? Tune in to hear Michael's inspiring journey and actionable advice!

    About Michael O’Sullivan and Motivation Media Inc.:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 12 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-giving-back-fuels-long-term-business-success-AviuTKG_ Here are three things you’ll learn in this episode:

    1. The Power of Storytelling in Short-Form Video: Michael emphasizes the ability to create emotional impact and drive action through concise storytelling, even in video formats as short as one to three minutes, proving its effectiveness across various industries.
    2. Building a Business Through Relationships and Word-of-Mouth: Despite initial challenges in a new market, Michael's dedication to networking, building genuine connections, and delivering quality work fostered strong word-of-mouth referrals, sustaining his business for a decade.
    3. The Strategic Value of Giving Back to the Community: Michael highlights how pro bono work and community involvement, while not always providing immediate financial returns, can build valuable relationships, generate positive exposure, and ultimately contribute to long-term business growth and success.

    Ready to unlock the secrets to impactful storytelling and community-driven growth? Tune in to hear Michael's inspiring journey and actionable advice!

    About Michael O’Sullivan and Motivation Media Inc.:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Giving Back Fuels Long-Term Business Success Penji 00:32:47 On today’s episode, Michael O’Sullivan talks to Shannon, Penji’s Partnership Coordinator about building a strong relationships and focusing on impactful narratives, even in short-form video, can lead to long-term success. Plus, hear his insights on the value of giving back to the community for sustainable growth. On today’s episode, Michael O’Sullivan talks to Shannon, Penji’s Partnership Coordinator about building a strong relationships and focusing on impactful narratives, even in short-form video, can lead to long-term success. Plus, hear his insights on the value of giving back to the community for sustainable growth. false full 123     fa80e1be-b67d-4e86-b799-3e595db593b4 Helping Clients & Integrating AI for Content That Converts Here are three things you’ll learn in this episode:

     

    1. Challenges and Rewards of SEO: Dustin discusses the challenges of SEO in highly competitive industries like law and healthcare, where large budgets and fierce competition make ranking difficult. However, he also highlights the rewarding nature of working with local businesses, where small changes can lead to immediate, noticeable improvements in search rankings and customer acquisition. He emphasizes the importance of data-driven results and the need to address any external factors that could affect SEO performance.

     

    2. Client Selection and Value: Dustin emphasizes the importance of choosing clients where they can provide real value. He highlights the scenario where a client asks for something very straightforward (like a simple WordPress issue) but still values the service, as it allows the business to help clients focus on what they do best while Wormwood handles the technical work.

     

    3. The Role of AI in Content Creation: Dustin talks about how they use AI to assist with content generation, particularly for SEO and writing. While AI is helpful for drafting, they stress that human oversight is crucial for editing, ensuring logical flow, and keyword optimization. He also sees AI as an opportunity for high-quality work to stand out against over-reliance on AI tools by others.

     

    About Dustin Peterson and Wormwood SEO:

     

    - Website: https://www.wormwoodseo.com/

    - LinkedIn: https://www.linkedin.com/in/dustinpeterson/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 12 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/helping-clients-integrating-ai-for-content-that-converts-rSffIEYe Here are three things you’ll learn in this episode:

     

    1. Challenges and Rewards of SEO: Dustin discusses the challenges of SEO in highly competitive industries like law and healthcare, where large budgets and fierce competition make ranking difficult. However, he also highlights the rewarding nature of working with local businesses, where small changes can lead to immediate, noticeable improvements in search rankings and customer acquisition. He emphasizes the importance of data-driven results and the need to address any external factors that could affect SEO performance.

     

    2. Client Selection and Value: Dustin emphasizes the importance of choosing clients where they can provide real value. He highlights the scenario where a client asks for something very straightforward (like a simple WordPress issue) but still values the service, as it allows the business to help clients focus on what they do best while Wormwood handles the technical work.

     

    3. The Role of AI in Content Creation: Dustin talks about how they use AI to assist with content generation, particularly for SEO and writing. While AI is helpful for drafting, they stress that human oversight is crucial for editing, ensuring logical flow, and keyword optimization. He also sees AI as an opportunity for high-quality work to stand out against over-reliance on AI tools by others.

     

    About Dustin Peterson and Wormwood SEO:

     

    - Website: https://www.wormwoodseo.com/

    - LinkedIn: https://www.linkedin.com/in/dustinpeterson/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Helping Clients & Integrating AI for Content That Converts Penji 00:36:23 On today’s episode, Dustin Peterson talks to Shannon, Penji’s Partnership Coordinator, about the importance of working with clients where they can deliver real value and the role AI plays in content creation. On today’s episode, Dustin Peterson talks to Shannon, Penji’s Partnership Coordinator, about the importance of working with clients where they can deliver real value and the role AI plays in content creation. false full 122     51f03ac0-d965-4b9e-9475-696fe7aa1d8e Adapting to Social Trends & SEO Tips: Insights from An Expert Here are three things you’ll learn in this episode:

     

    1. Building a personal brand and social media presence:

    2. SEO journey and growth

    3. Adapting to social media trends

     

    About Craig and his social media  

     

    - Linkedin: https://www.linkedin.com/in/craigcampbell0302/

    - Youtube:https://www.youtube.com/@CraigcampbellseoUk

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Sun, 11 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/adapting-to-social-trends-seo-tips-insights-from-an-expert-9FANhIu_ Here are three things you’ll learn in this episode:

     

    1. Building a personal brand and social media presence:

    2. SEO journey and growth

    3. Adapting to social media trends

     

    About Craig and his social media  

     

    - Linkedin: https://www.linkedin.com/in/craigcampbell0302/

    - Youtube:https://www.youtube.com/@CraigcampbellseoUk

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Adapting to Social Trends & SEO Tips: Insights from An Expert Penji 00:26:37 On today’s episode, Craig Campbell talks to Daniela, Penji’s Partnership Coordinator about his journey on social media, branching out of a niche and the intricacies of SEO. On today’s episode, Craig Campbell talks to Daniela, Penji’s Partnership Coordinator about his journey on social media, branching out of a niche and the intricacies of SEO. false full 121     8951fc6e-9db1-4bc4-b7f9-4491929ad29a From Intern to Head of Content in 1 Month Here are three things you’ll learn in this episode:

     

    1. Career Journey and Rapid Advancement: Geethapriya shares her impressive career trajectory, starting as a social media marketing intern and quickly advancing to head of content marketing within a month due to her proactive learning, performance, and initiative. Her ability to create engaging content led to significant achievements, including posts that garnered over a million views.

     

    2. Value of Startups for Learning: Geethapriya emphasizes the advantages of working in a startup environment, where transparency and the opportunity to wear multiple hats provide a more comprehensive learning experience compared to larger corporations. This exposure allows individuals to understand various aspects of the business and develop a diverse skill set.

     

    3. Importance of Financial Literacy: Geethapriya highlights the necessity of financial knowledge for young professionals, noting that understanding money management can empower individuals to break free from the "rat race." Her company promotes financial independence through education, offering lessons on investments, stocks, and market trends.

     

    About Geethapriya Srinivasan and The 7 Eagles:

     

    - Website: https://the7eagles.com/

    - LinkedIn: https://www.linkedin.com/in/geethapriya-srinivasan/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 11 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-intern-to-head-of-content-in-1-month-9oFX0tl2 Here are three things you’ll learn in this episode:

     

    1. Career Journey and Rapid Advancement: Geethapriya shares her impressive career trajectory, starting as a social media marketing intern and quickly advancing to head of content marketing within a month due to her proactive learning, performance, and initiative. Her ability to create engaging content led to significant achievements, including posts that garnered over a million views.

     

    2. Value of Startups for Learning: Geethapriya emphasizes the advantages of working in a startup environment, where transparency and the opportunity to wear multiple hats provide a more comprehensive learning experience compared to larger corporations. This exposure allows individuals to understand various aspects of the business and develop a diverse skill set.

     

    3. Importance of Financial Literacy: Geethapriya highlights the necessity of financial knowledge for young professionals, noting that understanding money management can empower individuals to break free from the "rat race." Her company promotes financial independence through education, offering lessons on investments, stocks, and market trends.

     

    About Geethapriya Srinivasan and The 7 Eagles:

     

    - Website: https://the7eagles.com/

    - LinkedIn: https://www.linkedin.com/in/geethapriya-srinivasan/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From Intern to Head of Content in 1 Month Penji 00:42:15 On today’s episode, Geethapriya Srinivasan talks to Shannon, Penji’s Partnership Coordinator about how important financial literacy is for young people and that your business can still be profitable while also doing good things for the world. On today’s episode, Geethapriya Srinivasan talks to Shannon, Penji’s Partnership Coordinator about how important financial literacy is for young people and that your business can still be profitable while also doing good things for the world. false full 120     993857ba-3d49-4bb3-baa2-1db510b443cd Tech for Good: Helping Nonprofits Thrive with Automation Here are three things you’ll learn in this episode:

    1. Background in Technology and Automation: Jay Smith has a rich background in technology, starting from childhood exposure to computers in California, and has continually sought to optimize processes throughout their career in logistics and digital marketing. He pivoted towards automation and AI, especially after the pandemic, focusing on helping organizations streamline operations.
    2. Focus on Nonprofits: Unlike many businesses that prioritize profit and may view automation as a way to cut jobs, the speaker emphasizes working with nonprofits. They believe nonprofits inherently focus on enhancing their mission and upskilling staff rather than reducing personnel, making automation a tool for empowerment rather than job loss.
    3. Outreach Preferences: The discussion highlighted the merits of LinkedIn versus email for outreach. The speaker prefers LinkedIn for its personal touch and research capabilities, while acknowledging the effectiveness of email campaigns, emphasizing that the choice depends on the target audience and market.

    About Jay Smith and Root of Pi:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 10 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/tech-for-good-helping-nonprofits-thrive-with-automation-pYqNqQMM Here are three things you’ll learn in this episode:

    1. Background in Technology and Automation: Jay Smith has a rich background in technology, starting from childhood exposure to computers in California, and has continually sought to optimize processes throughout their career in logistics and digital marketing. He pivoted towards automation and AI, especially after the pandemic, focusing on helping organizations streamline operations.
    2. Focus on Nonprofits: Unlike many businesses that prioritize profit and may view automation as a way to cut jobs, the speaker emphasizes working with nonprofits. They believe nonprofits inherently focus on enhancing their mission and upskilling staff rather than reducing personnel, making automation a tool for empowerment rather than job loss.
    3. Outreach Preferences: The discussion highlighted the merits of LinkedIn versus email for outreach. The speaker prefers LinkedIn for its personal touch and research capabilities, while acknowledging the effectiveness of email campaigns, emphasizing that the choice depends on the target audience and market.

    About Jay Smith and Root of Pi:

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    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tech for Good: Helping Nonprofits Thrive with Automation Penji 00:38:20 On today’s episode, Jay Smith talks to Shannon, Penji’s Partnership Coordinator about the ins-and-outs of helping non-profits. On today’s episode, Jay Smith talks to Shannon, Penji’s Partnership Coordinator about the ins-and-outs of helping non-profits. false full 119     1de09dbf-f23f-4792-9fc6-f97768d1ee20 Grow Your Business with Content: A Step-by-Step Branding Strategy Here are three things you’ll learn in this episode:

    1. Transition from Television to Branding
    2. The Importance of Authenticity in Branding
    3. Building a Brand Strategy

    About Hilary and her social media

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 10 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/grow-your-business-with-content-a-step-by-step-branding-strategy-3zhKPFXi Here are three things you’ll learn in this episode:

    1. Transition from Television to Branding
    2. The Importance of Authenticity in Branding
    3. Building a Brand Strategy

    About Hilary and her social media

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Grow Your Business with Content: A Step-by-Step Branding Strategy Penji 00:26:40 On today’s episode, Hilary Young talks to Daniela, Penji’s Partnership Coordinator about content marketing for businesses, branding and growing your business. On today’s episode, Hilary Young talks to Daniela, Penji’s Partnership Coordinator about content marketing for businesses, branding and growing your business. false full 118     38149084-791e-43c9-8b49-b387402f70b6 The Power of Connection & Mission-Driven Marketing Here are three things you’ll learn in this episode:

    1. Marketing Differences Across Diverse Sectors: Dana highlights the distinct marketing approaches needed for churches (community-focused, event-driven), nonprofits (mission and story-centric for donations), and small businesses (often product/service focused but with community integration opportunities).
    2. Prioritizing Community-Focused Marketing: Noble Media Fox emphasizes a community-centric approach for all clients, integrating local engagement and authentic storytelling to build stronger connections and foster support, even for small businesses.
    3. Balancing Digital, Print, and Community Strategies: While digital and community-based marketing take precedence, print serves as a supportive tool within a broader campaign, with a strong emphasis on genuine community involvement over purely transactional tactics.

    About Dana Fluegge and Noble Fox Media:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 9 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-power-of-connection-mission-driven-marketing-vEwR_6xn Here are three things you’ll learn in this episode:

    1. Marketing Differences Across Diverse Sectors: Dana highlights the distinct marketing approaches needed for churches (community-focused, event-driven), nonprofits (mission and story-centric for donations), and small businesses (often product/service focused but with community integration opportunities).
    2. Prioritizing Community-Focused Marketing: Noble Media Fox emphasizes a community-centric approach for all clients, integrating local engagement and authentic storytelling to build stronger connections and foster support, even for small businesses.
    3. Balancing Digital, Print, and Community Strategies: While digital and community-based marketing take precedence, print serves as a supportive tool within a broader campaign, with a strong emphasis on genuine community involvement over purely transactional tactics.

    About Dana Fluegge and Noble Fox Media:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Power of Connection & Mission-Driven Marketing Penji 00:29:14 On today’s episode, Dana Fluegge talks to Daniela, Penji’s Partnership Coordinator about how focusing on connection and mission can elevate your small business, nonprofit, or church. Learn actionable strategies that prioritize community engagement alongside effective digital and print approaches for lasting impact. On today’s episode, Dana Fluegge talks to Daniela, Penji’s Partnership Coordinator about how focusing on connection and mission can elevate your small business, nonprofit, or church. Learn actionable strategies that prioritize community engagement alongside effective digital and print approaches for lasting impact. print marketing, marketing strategy, noble media fox, marketing for impact, marketing tips, authentic storytelling, local engagement, mission-driven marketing, connection marketing, nonprofit marketing, nonprofit growth, purpose-driven business, church outreach, community building, digital marketing, dana fluegge, audience connection, small business marketing, community engagement, church marketing false full 117     63482f72-b206-4f8c-ae0b-5baf33fbb241 Unlock Marketing Success: Understanding Psychology & Audience Behavior Here are three things you’ll learn in this episode:

     

    1. Staying Ahead in Marketing: Sam highlights the importance of keeping up with industry trends and personal consumer behavior. He gives an example of advising a family friend to market his book based on how he himself consumes media, urging marketers to align their strategies with modern digital consumption patterns rather than outdated methods like billboards.

     

    2. Psychology and Empathy in Marketing: Successful marketing deeply intertwines with psychology. Understanding the audience's pain points, needs, and behaviors helps businesses create targeted and personalized content, increasing engagement and conversions. Empathy marketing, which involves putting oneself in the shoes of the target customer, is a key strategy.

     

    3. Studying Competitors and Audience Behavior: Businesses should study both their competitors' strategies and their target audience's behavior to optimize their marketing efforts. Whether by analyzing competitors' sales funnels or gathering insights from forums, social media, and customer feedback, understanding these aspects can lead to more effective, customer-centric campaigns.

     

    About Sam Dey and DeyTips:

     

    - Website: https://www.deytips.com/

    - LinkedIn: https://www.linkedin.com/in/deytips/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 9 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-marketing-success-understanding-psychology-audience-behavior-PgZP8lE8 Here are three things you’ll learn in this episode:

     

    1. Staying Ahead in Marketing: Sam highlights the importance of keeping up with industry trends and personal consumer behavior. He gives an example of advising a family friend to market his book based on how he himself consumes media, urging marketers to align their strategies with modern digital consumption patterns rather than outdated methods like billboards.

     

    2. Psychology and Empathy in Marketing: Successful marketing deeply intertwines with psychology. Understanding the audience's pain points, needs, and behaviors helps businesses create targeted and personalized content, increasing engagement and conversions. Empathy marketing, which involves putting oneself in the shoes of the target customer, is a key strategy.

     

    3. Studying Competitors and Audience Behavior: Businesses should study both their competitors' strategies and their target audience's behavior to optimize their marketing efforts. Whether by analyzing competitors' sales funnels or gathering insights from forums, social media, and customer feedback, understanding these aspects can lead to more effective, customer-centric campaigns.

     

    About Sam Dey and DeyTips:

     

    - Website: https://www.deytips.com/

    - LinkedIn: https://www.linkedin.com/in/deytips/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Marketing Success: Understanding Psychology & Audience Behavior Penji 00:38:59 On today’s episode, Sam Dey talks to Shannon, Penji’s Partnership Coordinator about starting your entrepreneurial ventures at a young age to learn and grow earlier on in your career. On today’s episode, Sam Dey talks to Shannon, Penji’s Partnership Coordinator about starting your entrepreneurial ventures at a young age to learn and grow earlier on in your career. false full 116     526cab6d-17ce-4401-9ddc-9ba9f3b264e5 Empowering Women in Business (Behind the Mic & Beyond) Here are three things you’ll learn in this episode:

     

    1. The Uniqueness of a Woman-Owned and Run Agency: Janice highlights that only a small percentage of digital agencies are owned by women, making Media Rebel's perspective and approach to client relationships and work-life balance particularly noteworthy.

    2. Building Trust Through Transparency and Data-Driven Strategies: Media Rebel prioritizes open communication, thorough digital audits backed by data, and a partnership-focused approach to ensure clients feel informed and confident throughout the marketing process.

    3. Embracing a "Rebel" Approach and Honest Communication: Janice emphasizes the agency's willingness to challenge conventional marketing wisdom, have open and honest conversations with clients (even when disagreeing), and ultimately prioritize achieving the best results.

     

    About Janice Baker & Media Rebel:

     

    - Website: https://www.media-rebel.net/

    - LinkedIn: https://www.linkedin.com/in/janicembecker/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 8 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/empowering-women-in-business-behind-the-mic-beyond-6FJWnnqk Here are three things you’ll learn in this episode:

     

    1. The Uniqueness of a Woman-Owned and Run Agency: Janice highlights that only a small percentage of digital agencies are owned by women, making Media Rebel's perspective and approach to client relationships and work-life balance particularly noteworthy.

    2. Building Trust Through Transparency and Data-Driven Strategies: Media Rebel prioritizes open communication, thorough digital audits backed by data, and a partnership-focused approach to ensure clients feel informed and confident throughout the marketing process.

    3. Embracing a "Rebel" Approach and Honest Communication: Janice emphasizes the agency's willingness to challenge conventional marketing wisdom, have open and honest conversations with clients (even when disagreeing), and ultimately prioritize achieving the best results.

     

    About Janice Baker & Media Rebel:

     

    - Website: https://www.media-rebel.net/

    - LinkedIn: https://www.linkedin.com/in/janicembecker/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Empowering Women in Business (Behind the Mic & Beyond) Penji 00:37:20 On today’s episode, Janice Baker talks to Shannon, Penji’s Partnership Coordinator about the world of rebellious marketing, trust-building with clients, and the realities of running a woman-owned agency. Get ready for an honest conversation about out-of-the-box strategies, navigating client expectations, and the unique challenges and triumphs of being a woman in the agency space. Plus, get a peek behind the mic at Janice's own podcast journey empowering women! On today’s episode, Janice Baker talks to Shannon, Penji’s Partnership Coordinator about the world of rebellious marketing, trust-building with clients, and the realities of running a woman-owned agency. Get ready for an honest conversation about out-of-the-box strategies, navigating client expectations, and the unique challenges and triumphs of being a woman in the agency space. Plus, get a peek behind the mic at Janice's own podcast journey empowering women! marketing strategies, honest communication, entrepreneurship, podcast, woman-owned agency, women in business, out-of-the-box marketing, client expectations, marketing audit, rebellious marketing, digital marketing agency, data-driven marketing, transparency, trust building, work-life balance, empowering women, agency life, media rebel, janice baker, client relationships false full 115     c2664977-9c07-4e6c-b0b3-4489e84c157d Unlock Higher Rankings: Understanding Google's "Vote of Confidence" Here are three things you’ll learn in this episode:

     

    1. Link Building as a Vote of Confidence: Gordon explains that backlinks act as "votes of confidence" from other websites, signaling to Google the authority and value of your content and playing a vital role in how Google crawls and understands the internet.

     

    2. Essential for Ranking in Competitive Niches: While great content and UX are important, Gordon emphasizes that backlinks are crucial for moving the needle in competitive search terms and establishing your brand's authority in Google's eyes.

     

    3. Outdated and Harmful Link Building Tactics: Learn which link building strategies are no longer effective or can even be detrimental, such as forum comments, buying low-quality links, and manipulative anchor text, while understanding that niche-specific practices can vary.

     

    About Gordon and Userp:

     

    - Website:https://userp.io/

    - LinkedIn: https://www.linkedin.com/in/gordon-meagher-a1254642/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 7 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-higher-rankings-understanding-googles-vote-of-confidence-vzFBD8hQ Here are three things you’ll learn in this episode:

     

    1. Link Building as a Vote of Confidence: Gordon explains that backlinks act as "votes of confidence" from other websites, signaling to Google the authority and value of your content and playing a vital role in how Google crawls and understands the internet.

     

    2. Essential for Ranking in Competitive Niches: While great content and UX are important, Gordon emphasizes that backlinks are crucial for moving the needle in competitive search terms and establishing your brand's authority in Google's eyes.

     

    3. Outdated and Harmful Link Building Tactics: Learn which link building strategies are no longer effective or can even be detrimental, such as forum comments, buying low-quality links, and manipulative anchor text, while understanding that niche-specific practices can vary.

     

    About Gordon and Userp:

     

    - Website:https://userp.io/

    - LinkedIn: https://www.linkedin.com/in/gordon-meagher-a1254642/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Higher Rankings: Understanding Google's "Vote of Confidence" Penji 00:31:34 On today’s episode, Gordon Meagher from Userp talks to Daniela, Penji’s Partnership Coordinator about the crucial aspect of digital marketing and learn the do's and don'ts to boost your website's authority and rankings. Discover actionable insights to build quality links and avoid outdated tactics. On today’s episode, Gordon Meagher from Userp talks to Daniela, Penji’s Partnership Coordinator about the crucial aspect of digital marketing and learn the do's and don'ts to boost your website's authority and rankings. Discover actionable insights to build quality links and avoid outdated tactics. increase website traffic, harmful link building, search ranking factors, website seo, online marketing, link building, gordon meagher, google ranking, backlinks, link building strategies, rank higher on google, seo tips, content marketing, outdated link building, quality backlinks, digital marketing, userp, seo, website authority, search engine optimization false full 114     385d0853-3030-416b-a386-af1d2f9d0ceb Beyond Prenatal: Addressing the Critical Need for Postnatal Care Here are three things you’ll learn in this episode:

     

    1. Identifying a Critical Gap in Postnatal Care: Inspired by personal experience with late-term pregnancy loss, Amina recognized a significant lack of comprehensive support and education for birthing families in the postpartum period, highlighting the overemphasis on prenatal care.

     

    2. Pivoting Business Strategy Based on Customer Needs: Nurture Postnatal Care evolved from focusing solely on in-person retreats to offering in-home concierge care and developing a marketplace to connect birthing people with specialized support based on their unique circumstances and feedback.

     

    3. Prioritizing Customer Connection and Empowerment: Amina emphasizes building genuine human connections with clients through empathy and shared lived experiences, empowering birthing parents with knowledge, advocating for their agency, and including partners in the support system.

     

    About Amina and Nurture Post Natal Care :

     

    - Website: https://www.nurture-care.co/

    - LinkedIn: https://www.linkedin.com/in/aminac/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 7 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/beyond-prenatal-addressing-the-critical-need-for-postnatal-care-nEKXqKgQ Here are three things you’ll learn in this episode:

     

    1. Identifying a Critical Gap in Postnatal Care: Inspired by personal experience with late-term pregnancy loss, Amina recognized a significant lack of comprehensive support and education for birthing families in the postpartum period, highlighting the overemphasis on prenatal care.

     

    2. Pivoting Business Strategy Based on Customer Needs: Nurture Postnatal Care evolved from focusing solely on in-person retreats to offering in-home concierge care and developing a marketplace to connect birthing people with specialized support based on their unique circumstances and feedback.

     

    3. Prioritizing Customer Connection and Empowerment: Amina emphasizes building genuine human connections with clients through empathy and shared lived experiences, empowering birthing parents with knowledge, advocating for their agency, and including partners in the support system.

     

    About Amina and Nurture Post Natal Care :

     

    - Website: https://www.nurture-care.co/

    - LinkedIn: https://www.linkedin.com/in/aminac/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Beyond Prenatal: Addressing the Critical Need for Postnatal Care Penji 00:33:32 On today’s episode, Amina Cush talks to Daniela, Penji’s partnership coordinator about her inspiring story of identifying critical gaps in postpartum support and building a business to empower birthing families. Discover the pivotal insights that shaped her mission to revolutionize postnatal care. On today’s episode, Amina Cush talks to Daniela, Penji’s partnership coordinator about her inspiring story of identifying critical gaps in postpartum support and building a business to empower birthing families. Discover the pivotal insights that shaped her mission to revolutionize postnatal care. motherhood, maternal health, childbirth, marketplace, midwife, postpartum recovery, doula, nurture postnatal care, parenting, support services, postnatal care, concierge care, new parents, in-home care, postnatal, family support, late-term pregnancy loss, amina cush, pregnancy, parenting support, postpartum depression, birthing families, postpartum support false full 113     195658f5-8e29-4e2d-8a90-9444431eee2d 3 Keys to Agency Success: Curiosity, Passion & Flexibility Here are three things you’ll learn in this episode:

     

    1. Odd Matter aims to differentiate brands by encouraging them to adopt a contrarian approach. Instead of copying competitors, they advocate for doing things differently to stand out in the market. The agency values innovation, authenticity, and collaboration, focusing on working with clients who are open to new ideas and willing to embrace differentiation.

     

    2. Balancing Client Needs with Creative Pride: Odd Matter strives to balance delivering on client visions while ensuring they are proud of the content they create. They emphasize the importance of being able to feature and stand by their work, making sure it aligns with both the client’s goals and their own creative standards.

     

    3. Curiosity, Passion, and Flexibility are Key to Agency Success: The key skills needed to build a successful agency include curiosity to stay updated with fast-moving industries, passion for the work or the industry, and the ability to be flexible with client needs. Additionally, confidence in networking and handling rejection is crucial for growing the agency.

     

    About Anthony Collard and OddMatter:

     

    - Website: https://oddmatter.co/

    - LinkedIn: https://www.linkedin.com/in/anthony-collard-marketing/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Tue, 6 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/3-keys-to-agency-success-curiosity-passion-flexibility-uDqvRxhR Here are three things you’ll learn in this episode:

     

    1. Odd Matter aims to differentiate brands by encouraging them to adopt a contrarian approach. Instead of copying competitors, they advocate for doing things differently to stand out in the market. The agency values innovation, authenticity, and collaboration, focusing on working with clients who are open to new ideas and willing to embrace differentiation.

     

    2. Balancing Client Needs with Creative Pride: Odd Matter strives to balance delivering on client visions while ensuring they are proud of the content they create. They emphasize the importance of being able to feature and stand by their work, making sure it aligns with both the client’s goals and their own creative standards.

     

    3. Curiosity, Passion, and Flexibility are Key to Agency Success: The key skills needed to build a successful agency include curiosity to stay updated with fast-moving industries, passion for the work or the industry, and the ability to be flexible with client needs. Additionally, confidence in networking and handling rejection is crucial for growing the agency.

     

    About Anthony Collard and OddMatter:

     

    - Website: https://oddmatter.co/

    - LinkedIn: https://www.linkedin.com/in/anthony-collard-marketing/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     3 Keys to Agency Success: Curiosity, Passion & Flexibility Penji 00:37:08 On today’s episode, Anthony Collard talks to Shannon, Penji’s Partnership Coordinator, about the ins-and-outs of starting your own agency. On today’s episode, Anthony Collard talks to Shannon, Penji’s Partnership Coordinator, about the ins-and-outs of starting your own agency. networking, creative agency, entrepreneurship, marketing tips, creative pride, passion, authenticity, collaboration, flexibility, starting an agency, agency growth, agency startup, curiosity, innovation, odd matter, marketing agency, business advice, branding, agency success, contrarian approach, brand differentiation, client relationships false full 112     7517f8e9-804c-40f1-a959-c6a0e3ab0661 Client Relationships REIMAGINED: LocalView's Honest Marketing Approach Here are three things you’ll learn in this episode:

     

    1. Transparent Client Relationships: LocalView stands out by being transparent with clients about what they can achieve with different budgets, particularly in paid advertising. David emphasizes that honesty and clear expectations are key in their approach, and they do not lock clients into long-term contracts, focusing instead on providing tangible results and return on investment.

    2. Efficient Client Communication with Technology: David talks about using tools like ClickUp and video screen recordings to enhance communication and efficiency with clients. These tools help the team stay organized, address client questions promptly, and provide regular updates, making it easier for clients to stay informed without needing to meet in person constantly. This approach helps the agency balance client communication with work-life boundaries.

    3. Commitment to Giving Back: David discusses LocalView's dedication to giving back through charity initiatives, such as sponsoring children via Compassion International and supporting nonprofits. He highlights how the agency integrates these efforts into their company culture, providing fulfillment for the team and creating a positive impact beyond just business success.

     

    About David Cuff and Local View Digital Marketing:

     

    - Website: https://localview.link/

    - LinkedIn: https://www.linkedin.com/in/davidacuff/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 6 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/client-relationships-reimagined-localviews-honest-marketing-approach-v6nfovxL Here are three things you’ll learn in this episode:

     

    1. Transparent Client Relationships: LocalView stands out by being transparent with clients about what they can achieve with different budgets, particularly in paid advertising. David emphasizes that honesty and clear expectations are key in their approach, and they do not lock clients into long-term contracts, focusing instead on providing tangible results and return on investment.

    2. Efficient Client Communication with Technology: David talks about using tools like ClickUp and video screen recordings to enhance communication and efficiency with clients. These tools help the team stay organized, address client questions promptly, and provide regular updates, making it easier for clients to stay informed without needing to meet in person constantly. This approach helps the agency balance client communication with work-life boundaries.

    3. Commitment to Giving Back: David discusses LocalView's dedication to giving back through charity initiatives, such as sponsoring children via Compassion International and supporting nonprofits. He highlights how the agency integrates these efforts into their company culture, providing fulfillment for the team and creating a positive impact beyond just business success.

     

    About David Cuff and Local View Digital Marketing:

     

    - Website: https://localview.link/

    - LinkedIn: https://www.linkedin.com/in/davidacuff/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Client Relationships REIMAGINED: LocalView's Honest Marketing Approach Penji 00:38:08 On today’s episode, David Cuff talks to Shannon, Penji’s Partnership Coordinator, about LocalView Digital Marketing's approach to building long-term relationships with clients through transparency, regular communication, and adaptability to client preferences. On today’s episode, David Cuff talks to Shannon, Penji’s Partnership Coordinator, about LocalView Digital Marketing's approach to building long-term relationships with clients through transparency, regular communication, and adaptability to client preferences. client communication, clickup, localview digital marketing, honest marketing, communication, giving back, long-term relationships, charity initiatives, marketing partnerships, digital marketing agency, roi, client management, client success, marketing agency, transparency, video screen recording, agency culture, digital marketing, return on investment, client relationships false full 111     b43d4990-fe6d-4d25-a9e3-2d8fa8c8b516 Thriving Agency: Strategic Partnerships & Honest Communication Here are three things you’ll learn in this episode:

    1. Strategic Investment and Team Empowerment: Building a successful agency requires continuous learning and a focus on empowering your team and forming strategic partnerships to facilitate efficient growth.
    2. The Pivotal Role of Client Communication: Open, consistent communication between the agency and the client is essential for preventing misunderstandings and ensuring positive project outcomes, with responsibility shared by both parties.
    3. Transparency and Accountability Foster Trust: When challenges arise, being transparent with clients, taking ownership of mistakes, and providing clear solutions are crucial for maintaining trust and demonstrating a commitment to delivering results.

    Ready to unlock these valuable insights and more? Listen to the full episode of the Fully Managed Podcast with Brent Feldman to gain practical tips for your business journey!

    About Brent Feldman and Matchbox Design Group:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 5 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/thriving-agency-strategic-partnerships-honest-communication-SVRvE_lK Here are three things you’ll learn in this episode:

    1. Strategic Investment and Team Empowerment: Building a successful agency requires continuous learning and a focus on empowering your team and forming strategic partnerships to facilitate efficient growth.
    2. The Pivotal Role of Client Communication: Open, consistent communication between the agency and the client is essential for preventing misunderstandings and ensuring positive project outcomes, with responsibility shared by both parties.
    3. Transparency and Accountability Foster Trust: When challenges arise, being transparent with clients, taking ownership of mistakes, and providing clear solutions are crucial for maintaining trust and demonstrating a commitment to delivering results.

    Ready to unlock these valuable insights and more? Listen to the full episode of the Fully Managed Podcast with Brent Feldman to gain practical tips for your business journey!

    About Brent Feldman and Matchbox Design Group:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thriving Agency: Strategic Partnerships & Honest Communication Penji 00:35:39 On today’s episode, Brent Feldman talks to Shannon, Penji’s Partnership Coordinator about how Matchbox Design Group CEO Brent Feldman navigated 18 years in the digital landscape, emphasizing the importance of client fit, team empowerment, and transparent communication for sustained success. Learn actionable strategies to elevate your marketing and business approach. On today’s episode, Brent Feldman talks to Shannon, Penji’s Partnership Coordinator about how Matchbox Design Group CEO Brent Feldman navigated 18 years in the digital landscape, emphasizing the importance of client fit, team empowerment, and transparent communication for sustained success. Learn actionable strategies to elevate your marketing and business approach. false full 110     67179671-fd39-48e8-bb5f-ce428848dad7 Building Authentic Human Connections in Digital Marketing Here are three things you’ll learn in this episode:

     

    1. Empowering Teams and Strategic Investment: Building and running a successful agency involves a constant learning process and strategic investment in both the business and its people. The speaker highlights the importance of empowering a team, forming strategic partnerships, and transitioning from working in the business to working on it. This approach helps in growing the agency efficiently and effectively.

     

    2. Effective Client Communication is Crucial: Agencies must prioritize open and consistent communication with clients to avoid misunderstandings and ensure successful project outcomes. Both the agency and the client share responsibility for maintaining clear communication, with the agency providing regular updates and the client keeping the agency informed of changes.

     

    3. Transparency and Accountability Build Trust: When mistakes happen, it's important for agencies to be transparent with clients, take accountability, and offer a clear solution. This helps maintain client trust and shows a commitment to delivering results, even when things don’t go as planned.

     

    About Lindsay Kirsh and SlayerPR:

     

    - Website: https://www.slayerpr.com/

    - LinkedIn: https://www.linkedin.com/in/lindsay-kirsh-3650a010/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 5 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-authentic-human-connections-in-digital-marketing-p8ru3cbb-pPGuKYLw Here are three things you’ll learn in this episode:

     

    1. Empowering Teams and Strategic Investment: Building and running a successful agency involves a constant learning process and strategic investment in both the business and its people. The speaker highlights the importance of empowering a team, forming strategic partnerships, and transitioning from working in the business to working on it. This approach helps in growing the agency efficiently and effectively.

     

    2. Effective Client Communication is Crucial: Agencies must prioritize open and consistent communication with clients to avoid misunderstandings and ensure successful project outcomes. Both the agency and the client share responsibility for maintaining clear communication, with the agency providing regular updates and the client keeping the agency informed of changes.

     

    3. Transparency and Accountability Build Trust: When mistakes happen, it's important for agencies to be transparent with clients, take accountability, and offer a clear solution. This helps maintain client trust and shows a commitment to delivering results, even when things don’t go as planned.

     

    About Lindsay Kirsh and SlayerPR:

     

    - Website: https://www.slayerpr.com/

    - LinkedIn: https://www.linkedin.com/in/lindsay-kirsh-3650a010/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Building Authentic Human Connections in Digital Marketing Penji 00:30:12 On today’s episode, Lindsay Kirsh talks to Shannon, Penji’s Partnership Coordinator about making sure that, not only are you a good fit for your client, but that a client is a good fit for your agency. On today’s episode, Lindsay Kirsh talks to Shannon, Penji’s Partnership Coordinator about making sure that, not only are you a good fit for your client, but that a client is a good fit for your agency. false full 109     ea05956c-ddb5-440e-bdfb-775b5ed74c5f How Short-Form Video Skyrockets Sales Here are three things you’ll learn in this episode:

     

    1. Simplifying Social Media Strategies

    2. Utilizing Free Traffic Effectively

    3. Authenticity Over Perfection

     

    About Marty and his social media  

     

    - Website: https://martyenglander.com/

    - Youtube: https://www.youtube.com/@MartyEnglander

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 4 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-short-form-video-skyrockets-sales-LXmoz6B_ Here are three things you’ll learn in this episode:

     

    1. Simplifying Social Media Strategies

    2. Utilizing Free Traffic Effectively

    3. Authenticity Over Perfection

     

    About Marty and his social media  

     

    - Website: https://martyenglander.com/

    - Youtube: https://www.youtube.com/@MartyEnglander

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Short-Form Video Skyrockets Sales Penji 00:31:51 On today’s episode, Marty Englander talks to Daniela, Penji’s Partnership Coordinator about short form content for leveraging your business. On today’s episode, Marty Englander talks to Daniela, Penji’s Partnership Coordinator about short form content for leveraging your business. false full 108     8088d8f9-3acd-426d-87d7-4e1f8cdb1638 Unlock Instagram Success: Tips on Analytics, Reels & Updates Here are three things you’ll learn in this episode:

     

    1. Evolution of Instagram Expertise: The evolving role of Instagram as a customer service and communication tool, and how businesses can effectively manage direct interactions with their audience.

    2. Adaptation to Platform Changes: The strategic advantage of specializing in a specific social media platform to build deep expertise and authority.

    3. Measuring Success on Instagram: How to identify the key performance indicators (KPIs) on Instagram that truly reflect your business goals, whether it's reach, engagement, saves, or website traffic.

     

    About Jenn and her social media  

     

    - Website: https://jennstrends.com/

    - Youtube: https://www.instagram.com/jenns_trends/?hl=en

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 4 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-instagram-success-tips-on-analytics-reels-updates-K_o9WgtT Here are three things you’ll learn in this episode:

     

    1. Evolution of Instagram Expertise: The evolving role of Instagram as a customer service and communication tool, and how businesses can effectively manage direct interactions with their audience.

    2. Adaptation to Platform Changes: The strategic advantage of specializing in a specific social media platform to build deep expertise and authority.

    3. Measuring Success on Instagram: How to identify the key performance indicators (KPIs) on Instagram that truly reflect your business goals, whether it's reach, engagement, saves, or website traffic.

     

    About Jenn and her social media  

     

    - Website: https://jennstrends.com/

    - Youtube: https://www.instagram.com/jenns_trends/?hl=en

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Instagram Success: Tips on Analytics, Reels & Updates Penji 00:35:42 On today’s episode, Jenn Herman talks to Daniela, Penji’s Partnership Coordinator, about her journey to becoming the go-to authority on all things Instagram, emphasizing the importance of strategic thinking and understanding the platform's nuances. Learn valuable insights into measuring success beyond follower counts and discover the latest updates and trends shaping the Instagram landscape for businesses and creators alike. On today’s episode, Jenn Herman talks to Daniela, Penji’s Partnership Coordinator, about her journey to becoming the go-to authority on all things Instagram, emphasizing the importance of strategic thinking and understanding the platform's nuances. Learn valuable insights into measuring success beyond follower counts and discover the latest updates and trends shaping the Instagram landscape for businesses and creators alike. false full 107     d1f3f3ad-7644-4c69-8d5a-5dca014eb511 Building Authentic Human Connections in Digital Marketing Here are three things you’ll learn in this episode:

     

    🌐 Why building genuine connections through storytelling is essential for content that truly resonates with your audience.

     

    🧠 How understanding the unique user bases of different social media platforms can inform your content strategy.

     

    📲 The surprising similarities between B2B and B2C content and how to effectively address human needs in both.

     

    About Garett and The Loop Markering:

     

    - Website: https://theloopmarketing.com/?utm_source=semrush_agency_partners&utm_medium=referral

    - LinkedIn: https://www.linkedin.com/in/gmcarlson/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Sat, 3 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-authentic-human-connections-in-digital-marketing-xW4WcAQu Here are three things you’ll learn in this episode:

     

    🌐 Why building genuine connections through storytelling is essential for content that truly resonates with your audience.

     

    🧠 How understanding the unique user bases of different social media platforms can inform your content strategy.

     

    📲 The surprising similarities between B2B and B2C content and how to effectively address human needs in both.

     

    About Garett and The Loop Markering:

     

    - Website: https://theloopmarketing.com/?utm_source=semrush_agency_partners&utm_medium=referral

    - LinkedIn: https://www.linkedin.com/in/gmcarlson/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Building Authentic Human Connections in Digital Marketing Penji 00:37:59 On today’s episode, Garett Carlson from The Loop Marketing talks to Daniela, Penji’s Partnership Coordinator, about the evolving landscape of content creation. Discover how Garrett transitioned from teaching creative writing to the world of digital marketing and learn why human connection and authentic storytelling are more important than ever in a world increasingly influenced by AI. On today’s episode, Garett Carlson from The Loop Marketing talks to Daniela, Penji’s Partnership Coordinator, about the evolving landscape of content creation. Discover how Garrett transitioned from teaching creative writing to the world of digital marketing and learn why human connection and authentic storytelling are more important than ever in a world increasingly influenced by AI. false full 106     3969979f-46e5-4bd9-81b9-b5cda7d8dea0 LinkedIn Ads vs Google Ads for B2B AJ Wilcox  shares actionable strategies, including the vital three-stage funnel approach, to generate quality leads and achieve significant ROI on LinkedIn.

     

    Here are three things you’ll learn in this episode:

     

    🌐  LinkedIn's Niche Power for B2B: AJ highlights LinkedIn's unique ability to target professionals based on their job titles, industry, and company, making it an invaluable platform for business-to-business companies with a clearly defined ideal customer profile.

     

    🧠 The Importance of a Multi-Touch Funnel on LinkedIn: AJ emphasizes that direct "book a demo" ads often fail on LinkedIn. Instead, a successful strategy involves a three-stage funnel: initial value-driven content, followed by informational assets, and finally, a direct call to action to build trust and generate qualified leads.

     

    📲 Understanding LinkedIn's Lead Quality vs. Intent: AJ explains that while LinkedIn often delivers higher quality leads (the right professional audience), their initial intent might be lower compared to search engine users. Therefore, nurturing leads through education is crucial for conversion.

     

    About AJ and B2Linked:

     

    - Website: https://b2linked.com/

    - LinkedIn: https://www.linkedin.com/in/wilcoxaj/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 3 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/linkedin-ads-vs-google-ads-for-b2b-xgdXu_B7 AJ Wilcox  shares actionable strategies, including the vital three-stage funnel approach, to generate quality leads and achieve significant ROI on LinkedIn.

     

    Here are three things you’ll learn in this episode:

     

    🌐  LinkedIn's Niche Power for B2B: AJ highlights LinkedIn's unique ability to target professionals based on their job titles, industry, and company, making it an invaluable platform for business-to-business companies with a clearly defined ideal customer profile.

     

    🧠 The Importance of a Multi-Touch Funnel on LinkedIn: AJ emphasizes that direct "book a demo" ads often fail on LinkedIn. Instead, a successful strategy involves a three-stage funnel: initial value-driven content, followed by informational assets, and finally, a direct call to action to build trust and generate qualified leads.

     

    📲 Understanding LinkedIn's Lead Quality vs. Intent: AJ explains that while LinkedIn often delivers higher quality leads (the right professional audience), their initial intent might be lower compared to search engine users. Therefore, nurturing leads through education is crucial for conversion.

     

    About AJ and B2Linked:

     

    - Website: https://b2linked.com/

    - LinkedIn: https://www.linkedin.com/in/wilcoxaj/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     LinkedIn Ads vs Google Ads for B2B Penji 00:33:03 On today’s episode, AJ Wilcox from talks to Daniela, Penji’s Partnership Coordinator about why LinkedIn's professional targeting is a game-changer for B2B, learn to navigate its unique landscape, and understand the crucial difference between intent on social vs. search platforms. On today’s episode, AJ Wilcox from talks to Daniela, Penji’s Partnership Coordinator about why LinkedIn's professional targeting is a game-changer for B2B, learn to navigate its unique landscape, and understand the crucial difference between intent on social vs. search platforms. false full 105     8e49beea-9a01-48ad-89f0-d968ff438c33 Building Client Trust in Web Design & SEO From her inspiring journey to the insights gained at a major SEO conference, Lisa shares practical advice for small businesses looking to thrive online and build meaningful client relationships. Learn how a blend of print experience and digital expertise can lead to marketing success in today's noisy landscape.

     

    Here are three things you’ll learn in this episode:

     

    1. The Value of In-Person Networking and Community Engagement: Lisa emphasizes the importance of face-to-face interactions, like attending conferences and participating in local chambers and charities, for building trust, understanding local business needs, and generating valuable connections and referrals.

    2. Leveraging Data and Unique Insights for SEO: Lisa discusses how to use Google Analytics and Search Console, combined with AI for query grouping, to identify relevant content topics and how incorporating client expertise, case studies, and real-world examples creates unique content that stands out from AI-generated noise.

    3. The Enduring Relevance of a Client-Focused, Hands-On Approach: Lisa highlights the benefits of a direct, personal approach where the agency owner is actively involved in the work, fostering strong client relationships, enabling quick adaptations, and building trust through consistent, hands-on service.

     

    Ready to gain practical SEO tips and discover the power of genuine connections in the digital age? Tune in to hear Lisa's insightful journey and actionable advice!

     

    About Lisa Mazzuca and On Your Mark Designs:

     

    - Website: https://oymdesigns.com/

    - LinkedIn: https://www.linkedin.com/in/onyourmark/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 2 May 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-client-trust-in-web-design-seo-RdK1xX5Y From her inspiring journey to the insights gained at a major SEO conference, Lisa shares practical advice for small businesses looking to thrive online and build meaningful client relationships. Learn how a blend of print experience and digital expertise can lead to marketing success in today's noisy landscape.

     

    Here are three things you’ll learn in this episode:

     

    1. The Value of In-Person Networking and Community Engagement: Lisa emphasizes the importance of face-to-face interactions, like attending conferences and participating in local chambers and charities, for building trust, understanding local business needs, and generating valuable connections and referrals.

    2. Leveraging Data and Unique Insights for SEO: Lisa discusses how to use Google Analytics and Search Console, combined with AI for query grouping, to identify relevant content topics and how incorporating client expertise, case studies, and real-world examples creates unique content that stands out from AI-generated noise.

    3. The Enduring Relevance of a Client-Focused, Hands-On Approach: Lisa highlights the benefits of a direct, personal approach where the agency owner is actively involved in the work, fostering strong client relationships, enabling quick adaptations, and building trust through consistent, hands-on service.

     

    Ready to gain practical SEO tips and discover the power of genuine connections in the digital age? Tune in to hear Lisa's insightful journey and actionable advice!

     

    About Lisa Mazzuca and On Your Mark Designs:

     

    - Website: https://oymdesigns.com/

    - LinkedIn: https://www.linkedin.com/in/onyourmark/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Building Client Trust in Web Design & SEO Penji 00:36:12 On today’s episode, Lisa Mazzuca talks to Shannon, Penji’s Partnership Coordinator about actionable SEO strategies, the power of in-person networking, and the unique perspective of a web design agency owner with Lisa Mazzuca of On Your Mark Designs. On today’s episode, Lisa Mazzuca talks to Shannon, Penji’s Partnership Coordinator about actionable SEO strategies, the power of in-person networking, and the unique perspective of a web design agency owner with Lisa Mazzuca of On Your Mark Designs. false full 104     c5b224f4-87bf-4d7c-9a28-e472eff19b80 Monetization Strategies for Content Creators From the impact of potential platform bans to the enduring power of owned channels and the video-first approach, Ryan shares his hard-earned wisdom to help you build a sustainable online presence. Discover actionable strategies to connect with your audience and thrive in today's dynamic digital landscape.

     

    Here are three things you’ll learn in this episode:

     

    🌐 Don't Be Platform Dependent: Emphasizing the volatility of social media, Ryan advises creators and businesses to own their channels, particularly through blogging and email newsletters, to safeguard their audience and reach against platform shifts like the potential TikTok ban.

     

    🧠 Embrace a Video-First Approach: In today's digital landscape, Ryan stresses that video content is paramount for audience engagement and reaching the majority of potential viewers. Those not prioritizing video are likely missing out on significant opportunities for growth.

     

    📲 Focus on Audience Needs for Monetization: To sustainably monetize content, creators need to deeply understand their audience's problems through direct interaction and explore diverse income streams beyond just brand sponsorships, such as courses, merchandise, and affiliate marketing.

     

    About Ryan and RyRob.com:

     

    - Website:https://www.ryrob.com/

    - LinkedIn: https://www.linkedin.com/in/theryanrobinson/

     

    ✨Sponsors

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 2 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/monetization-strategies-for-content-creators-Oi_v37Gq From the impact of potential platform bans to the enduring power of owned channels and the video-first approach, Ryan shares his hard-earned wisdom to help you build a sustainable online presence. Discover actionable strategies to connect with your audience and thrive in today's dynamic digital landscape.

     

    Here are three things you’ll learn in this episode:

     

    🌐 Don't Be Platform Dependent: Emphasizing the volatility of social media, Ryan advises creators and businesses to own their channels, particularly through blogging and email newsletters, to safeguard their audience and reach against platform shifts like the potential TikTok ban.

     

    🧠 Embrace a Video-First Approach: In today's digital landscape, Ryan stresses that video content is paramount for audience engagement and reaching the majority of potential viewers. Those not prioritizing video are likely missing out on significant opportunities for growth.

     

    📲 Focus on Audience Needs for Monetization: To sustainably monetize content, creators need to deeply understand their audience's problems through direct interaction and explore diverse income streams beyond just brand sponsorships, such as courses, merchandise, and affiliate marketing.

     

    About Ryan and RyRob.com:

     

    - Website:https://www.ryrob.com/

    - LinkedIn: https://www.linkedin.com/in/theryanrobinson/

     

    ✨Sponsors

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Monetization Strategies for Content Creators Penji 00:37:30 On today’s episode, Ryan Robinson talks to Daniela, Penji’s Partnership Coordinator about navigating the ever-evolving world of content creation and digital marketing. On today’s episode, Ryan Robinson talks to Daniela, Penji’s Partnership Coordinator about navigating the ever-evolving world of content creation and digital marketing. false full 103     b4b03c96-1f62-40c7-bfc1-c3896fd57aa6 Unlock Your Unique Brand: The Key to Attracting High-Value Clients Here are three things you’ll learn in this episode:

     

    1. Uncovering Your Origin Story: Dave emphasizes the importance of identifying and branding the unique personal journey and experiences that led to the development of a coach's, consultant's, or agency owner's distinct methodology.

    2. Building a Sales Funnel: The conversation highlights the necessity of creating a clear path for potential clients to enter your world through lead magnets and a strategic sales funnel.

    3. Attracting Qualified Attention: Dave discusses the power of long-form video content, such as guest podcasting and a YouTube channel, in pre-selling your expertise and driving the right audience to your offer.

     

    Ready to elevate your personal brand and turn your unique insights into a client-attracting machine? Tune in to hear Dave's expert advice and start building your blueprint today!

     

    About Dave Polykoff & Personal Brand Blueprint:

     

    - Website: https://davepolykoff.com/

    - LinkedIn: https://www.linkedin.com/in/dave-polykoff/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 1 May 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/unlock-your-unique-brand-the-key-to-attracting-high-value-clients-V4v7oBF3 Here are three things you’ll learn in this episode:

     

    1. Uncovering Your Origin Story: Dave emphasizes the importance of identifying and branding the unique personal journey and experiences that led to the development of a coach's, consultant's, or agency owner's distinct methodology.

    2. Building a Sales Funnel: The conversation highlights the necessity of creating a clear path for potential clients to enter your world through lead magnets and a strategic sales funnel.

    3. Attracting Qualified Attention: Dave discusses the power of long-form video content, such as guest podcasting and a YouTube channel, in pre-selling your expertise and driving the right audience to your offer.

     

    Ready to elevate your personal brand and turn your unique insights into a client-attracting machine? Tune in to hear Dave's expert advice and start building your blueprint today!

     

    About Dave Polykoff & Personal Brand Blueprint:

     

    - Website: https://davepolykoff.com/

    - LinkedIn: https://www.linkedin.com/in/dave-polykoff/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Unlock Your Unique Brand: The Key to Attracting High-Value Clients Penji 00:45:54 On today’s episode, Dave Polykoff talks to Shannon, Penji’s Partnership Coordinator about how to unearth your unique story and method to build a powerful personal brand that attracts clients. On today’s episode, Dave Polykoff talks to Shannon, Penji’s Partnership Coordinator about how to unearth your unique story and method to build a powerful personal brand that attracts clients. false full 102     330c9c25-bc34-4b59-a5bc-b9307d88b33c How AI Will Revolutionize SEO in 2025 (Don’t Get Left Behind!) Here are three things you’ll learn in this episode:

     

    🌐 How AI tools like ChatGPT and Gemini are shifting search habits and whether businesses need to start focusing less on Google.

     

    🧠 How user behavior and traffic patterns are evolving, and what that means for content creators and businesses.

     

    📲 The long-term effects of AI and how it's reshaping the way people find and consume information online.

     

    About Bentz and Direct Online Media:

     

    - Website: https://www.directom.com/

    - LinkedIn: https://www.linkedin.com/in/jonathan-bentz/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 30 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-ai-will-revolutionize-seo-in-2025-dont-get-left-behind-VTzattqE Here are three things you’ll learn in this episode:

     

    🌐 How AI tools like ChatGPT and Gemini are shifting search habits and whether businesses need to start focusing less on Google.

     

    🧠 How user behavior and traffic patterns are evolving, and what that means for content creators and businesses.

     

    📲 The long-term effects of AI and how it's reshaping the way people find and consume information online.

     

    About Bentz and Direct Online Media:

     

    - Website: https://www.directom.com/

    - LinkedIn: https://www.linkedin.com/in/jonathan-bentz/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How AI Will Revolutionize SEO in 2025 (Don’t Get Left Behind!) Penji 00:39:53 On today’s episode, Johnathan Bentz from Direct Online Media talks to Daniela, Penji’s Partnership Coordinator and dive deep into keyword intent. They talk about how Google understands user behavior and tailors search results based on what it predicts you want to do, whether that's finding a local pizza place, learning a recipe, or something else entirely. On today’s episode, Johnathan Bentz from Direct Online Media talks to Daniela, Penji’s Partnership Coordinator and dive deep into keyword intent. They talk about how Google understands user behavior and tailors search results based on what it predicts you want to do, whether that's finding a local pizza place, learning a recipe, or something else entirely. false full 101     079add3b-64d8-438f-84eb-ce933584c8a6 The #1 Mistake Killing Agencies (And How to Fix It) Here are three things you’ll learn in this episode:

     

    1. Professional Background and Agency Philosophy: Josh Webber is the co-founder and CEO of Big Red Jelly, an agency focused on efficiency and transparency in marketing. With a background in both large and small agencies, they founded Big Red Jelly to address inefficiencies and deliver better value to clients.

     

    2. Family Dynamics in Business: Webber's co-founder is their brother, highlighting the importance of clearly defined roles and responsibilities in family business dynamics. Effective communication and outlining "swim lanes" have been crucial to their success in working together.

     

    3. Building the Right Team Structure: The importance of defining roles and structuring the team effectively, especially when you're starting out as a founder. The key is to identify the right "seats on the bus" and ensure the right people are in the right roles. Avoid creating roles just because someone is good at a task but doesn’t align with your agency's needs or niche. This leads to better growth and efficiency, as seen when the right people are in the right seats with the right processes.

     

    About Josh Webber and Big Red Jelly:

     

    - Website: https://bigredjelly.com/

    - LinkedIn: https://www.linkedin.com/in/josh-webber/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 30 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-1-mistake-killing-agencies-and-how-to-fix-it-7_dAGfLn Here are three things you’ll learn in this episode:

     

    1. Professional Background and Agency Philosophy: Josh Webber is the co-founder and CEO of Big Red Jelly, an agency focused on efficiency and transparency in marketing. With a background in both large and small agencies, they founded Big Red Jelly to address inefficiencies and deliver better value to clients.

     

    2. Family Dynamics in Business: Webber's co-founder is their brother, highlighting the importance of clearly defined roles and responsibilities in family business dynamics. Effective communication and outlining "swim lanes" have been crucial to their success in working together.

     

    3. Building the Right Team Structure: The importance of defining roles and structuring the team effectively, especially when you're starting out as a founder. The key is to identify the right "seats on the bus" and ensure the right people are in the right roles. Avoid creating roles just because someone is good at a task but doesn’t align with your agency's needs or niche. This leads to better growth and efficiency, as seen when the right people are in the right seats with the right processes.

     

    About Josh Webber and Big Red Jelly:

     

    - Website: https://bigredjelly.com/

    - LinkedIn: https://www.linkedin.com/in/josh-webber/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The #1 Mistake Killing Agencies (And How to Fix It) Penji 00:37:47 On today’s episode, Josh Webber talks to Shannon, Penji’s Partnership Coordinator about building your agency team with no only the best talent, but to be as efficient as possible. On today’s episode, Josh Webber talks to Shannon, Penji’s Partnership Coordinator about building your agency team with no only the best talent, but to be as efficient as possible. false full 100     801c0fd3-2123-4a90-b763-61599e6e4c91 How Digital Money Changes Your Life Here are three things you’ll learn in this episode:

     

    ✅ Why entrepreneurs often feel disconnected from their partner when it comes to money

     

    ✅ The hidden dangers of digital convenience and financial automation

    ✅ How users are saving $500–$2,000/month just by gaining awareness

     

    About Shane and Qube Money:

     

    - Website: https://qubemoney.com/

    - LinkedIn: https://www.linkedin.com/in/shane-walker-financialfitness/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 29 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-digital-money-changes-your-life-LLwKjJDl Here are three things you’ll learn in this episode:

     

    ✅ Why entrepreneurs often feel disconnected from their partner when it comes to money

     

    ✅ The hidden dangers of digital convenience and financial automation

    ✅ How users are saving $500–$2,000/month just by gaining awareness

     

    About Shane and Qube Money:

     

    - Website: https://qubemoney.com/

    - LinkedIn: https://www.linkedin.com/in/shane-walker-financialfitness/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Digital Money Changes Your Life Penji 00:46:50 On today’s episode, Shane Walker from Qube Money talks to Daniela, Penji’s Partnership Coordinator. We dive deep into the financial struggles modern couples and entrepreneurs face—especially in a world dominated by social media, instant gratification, and digital spending. Shane shares powerful insights into the psychology behind spending habits, how social media has transformed our relationship with money, and why even high-income earners are struggling to manage their finances. On today’s episode, Shane Walker from Qube Money talks to Daniela, Penji’s Partnership Coordinator. We dive deep into the financial struggles modern couples and entrepreneurs face—especially in a world dominated by social media, instant gratification, and digital spending. Shane shares powerful insights into the psychology behind spending habits, how social media has transformed our relationship with money, and why even high-income earners are struggling to manage their finances. false full 99     bee10d09-9fa1-4a64-a696-b533afe9366a The Hard Truths About Influencer Marketing Here are three things you’ll learn in this episode:

     

    1. Influencer Marketing Journey and Entrepreneurship: Alessandro shared their personal journey through different cities—New York, Copenhagen, Miami—highlighting how his entrepreneurial mindset and experiences, like starting their first startup in Milan and working on influencer marketing during their master’s thesis, led them to co-found a successful influencer marketing agency.

    2. Generational and Cultural Differences in Content Consumption: Alessandro discusses how different age groups and cultures engage with social media platforms differently, noting that platforms like Facebook, Instagram, and TikTok cater to varying generational preferences. He emphasizes that cultural factors and historical contexts shape content consumption habits, with some regions being more accustomed to mobile content consumption.

    3. The Value of In-Person Campaigns: Alessandro reveals a preference for campaigns that include in-person experiences. He argues that such campaigns foster better storytelling and unexpected moments that can enhance content quality and engagement. He notes that while remote content creation can be effective, it often lacks the richness of human interaction and spontaneity found in live events.

     

    About Alessandro Bogliari and The Influencer Marketing Factory:

     

    - Website: https://theinfluencermarketingfactory.com/

    - LinkedIn: https://www.linkedin.com/in/alessandrobogliari/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 29 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-hard-truths-about-influencer-marketing-dThGBA89 Here are three things you’ll learn in this episode:

     

    1. Influencer Marketing Journey and Entrepreneurship: Alessandro shared their personal journey through different cities—New York, Copenhagen, Miami—highlighting how his entrepreneurial mindset and experiences, like starting their first startup in Milan and working on influencer marketing during their master’s thesis, led them to co-found a successful influencer marketing agency.

    2. Generational and Cultural Differences in Content Consumption: Alessandro discusses how different age groups and cultures engage with social media platforms differently, noting that platforms like Facebook, Instagram, and TikTok cater to varying generational preferences. He emphasizes that cultural factors and historical contexts shape content consumption habits, with some regions being more accustomed to mobile content consumption.

    3. The Value of In-Person Campaigns: Alessandro reveals a preference for campaigns that include in-person experiences. He argues that such campaigns foster better storytelling and unexpected moments that can enhance content quality and engagement. He notes that while remote content creation can be effective, it often lacks the richness of human interaction and spontaneity found in live events.

     

    About Alessandro Bogliari and The Influencer Marketing Factory:

     

    - Website: https://theinfluencermarketingfactory.com/

    - LinkedIn: https://www.linkedin.com/in/alessandrobogliari/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Hard Truths About Influencer Marketing Penji 00:33:47 On today’s episode, Alessandro Bogliari talks to Shannon, Penji’s Partnership Coordinator about the added difficulties that come with influencer marketing compared to your basic marketing agency. On today’s episode, Alessandro Bogliari talks to Shannon, Penji’s Partnership Coordinator about the added difficulties that come with influencer marketing compared to your basic marketing agency. false full 98     648d4c2d-f41d-4513-835d-6e7c2eb99089 Master Social Media Marketing Today, Instantly Here are three things you’ll learn in this episode:

     

    🔹How do small businesses grow without losing their magic?

     

    🔹The reality of going viral—does it actually help?

     

    🔹 The 4 key elements of viral content that haven’t changed in 17+ years

     

    About Jasmine and One Hundred Post System:

     

    - Website: https://www.linkedin.com/company/100postsystem/about/

    - LinkedIn: https://www.linkedin.com/in/jaspartida/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Mon, 28 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/master-social-media-marketing-today-instantly-IqnTPIxB Here are three things you’ll learn in this episode:

     

    🔹How do small businesses grow without losing their magic?

     

    🔹The reality of going viral—does it actually help?

     

    🔹 The 4 key elements of viral content that haven’t changed in 17+ years

     

    About Jasmine and One Hundred Post System:

     

    - Website: https://www.linkedin.com/company/100postsystem/about/

    - LinkedIn: https://www.linkedin.com/in/jaspartida/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Master Social Media Marketing Today, Instantly Penji 00:36:12 On today’s episode, Jasmine Partida talks to Daniela, Penji’s Partnership Coordinator about the challenges of scaling a business. Jasmine, a seasoned expert in taking brands from "best-kept secrets" to well-known successes. On today’s episode, Jasmine Partida talks to Daniela, Penji’s Partnership Coordinator about the challenges of scaling a business. Jasmine, a seasoned expert in taking brands from "best-kept secrets" to well-known successes. false full 97     a7dff1c5-ac46-49d2-b67b-5fea8a7e4994 Why Your Brand Feels Invisible Here are three things you’ll learn in this episode:

     

    ✔️ What is a challenger brand, and how does it differ from small businesses or startups?

     

    ✔️ The scientific approach to understanding what makes your brand truly different.

     

    ✔️ Why going head-to-head with bigger brands is a losing strategy—and what to do instead.

     

    About John and Gumas:

     

    - Website: https://gumas.com/

    - Linked: https://www.linkedin.com/in/john-gumas-08046/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 28 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-your-brand-feels-invisible-GIvwD0SD Here are three things you’ll learn in this episode:

     

    ✔️ What is a challenger brand, and how does it differ from small businesses or startups?

     

    ✔️ The scientific approach to understanding what makes your brand truly different.

     

    ✔️ Why going head-to-head with bigger brands is a losing strategy—and what to do instead.

     

    About John and Gumas:

     

    - Website: https://gumas.com/

    - Linked: https://www.linkedin.com/in/john-gumas-08046/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why Your Brand Feels Invisible Penji 00:33:40 On today’s episode, John Gumas talks to Daniela, Penji’s Partnership Coordinator about Challenger Brand Marketing—the methodology that helps smaller brands compete with industry giants. John, an expert in the field, coined the term Challenger Brand Marketing and has spent 40+ years helping brands maximize their resources to carve out a unique space in competitive markets. On today’s episode, John Gumas talks to Daniela, Penji’s Partnership Coordinator about Challenger Brand Marketing—the methodology that helps smaller brands compete with industry giants. John, an expert in the field, coined the term Challenger Brand Marketing and has spent 40+ years helping brands maximize their resources to carve out a unique space in competitive markets. false full 96     16ff4b5a-44ff-49a7-a618-62496b945b46 The Impact of ChatGPT on SEO & Search Behavior Here are three things you’ll learn in this episode:

    🌐 How businesses across multiple countries are approaching digital marketing in 2025

    🧠 The rise of AI tools like ChatGPT and their influence on SEO and search behavior

    📲 Social media platforms becoming search engines — and how businesses can optimize their content accordingly

    About Ali and Ellyptics:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 27 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-impact-of-chatgpt-on-seo-search-behavior-x1ujku3P Here are three things you’ll learn in this episode:

    🌐 How businesses across multiple countries are approaching digital marketing in 2025

    🧠 The rise of AI tools like ChatGPT and their influence on SEO and search behavior

    📲 Social media platforms becoming search engines — and how businesses can optimize their content accordingly

    About Ali and Ellyptics:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Impact of ChatGPT on SEO & Search Behavior Penji 00:32:38 On today’s episode, Ali White from Elyptics talks to Daniela, Penji’s Partnership Coordinator. They delve into the evolving world of digital marketing, lead generation, and the shifting search engine landscape with a UK-based marketing professional whose agency supports clients across the UK, US, and Italy, including a dreamy vacation rental business in Tuscany. On today’s episode, Ali White from Elyptics talks to Daniela, Penji’s Partnership Coordinator. They delve into the evolving world of digital marketing, lead generation, and the shifting search engine landscape with a UK-based marketing professional whose agency supports clients across the UK, US, and Italy, including a dreamy vacation rental business in Tuscany. false full 95     16f48951-9b1c-46a0-9fcd-b945b1dbe352 Learn the History of Digital Healthcare Marketing from a Pioneer Here are three things you’ll learn in this episode:

     

    - Building the first pharmaceutical website and digital email campaigns to physicians

    - The intricacies of marketing in the healthcare industry

    - The overlooked power of medical advertising in shaping awareness and trust

     

    About Janet & One Eleven Groou:

     

    - Website: https://111-group.com/

    - LinkedIn: https://www.linkedin.com/in/janetcarlson/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 27 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/learn-the-history-of-digital-healthcare-marketing-from-a-pioneer-I0WxpJRl Here are three things you’ll learn in this episode:

     

    - Building the first pharmaceutical website and digital email campaigns to physicians

    - The intricacies of marketing in the healthcare industry

    - The overlooked power of medical advertising in shaping awareness and trust

     

    About Janet & One Eleven Groou:

     

    - Website: https://111-group.com/

    - LinkedIn: https://www.linkedin.com/in/janetcarlson/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Learn the History of Digital Healthcare Marketing from a Pioneer Penji 00:34:44 On today’s episode, Janet Carlson from One Eleven Group talks to Daniela, Penji’s Partnership Coordinator. In this episode, we delve into the remarkable journey of a trailblazing entrepreneur who played a pivotal role in shaping the foundation of digital healthcare marketing. From being part of the executive team at Medical News Network to launching the first-ever digital agency focused on healthcare professionals, Janet shares how a deep love for medicine and personal family experiences with rare diseases led to a lifelong mission in health communications. On today’s episode, Janet Carlson from One Eleven Group talks to Daniela, Penji’s Partnership Coordinator. In this episode, we delve into the remarkable journey of a trailblazing entrepreneur who played a pivotal role in shaping the foundation of digital healthcare marketing. From being part of the executive team at Medical News Network to launching the first-ever digital agency focused on healthcare professionals, Janet shares how a deep love for medicine and personal family experiences with rare diseases led to a lifelong mission in health communications. false full 94     b775e0f4-6acf-4a3d-bdb8-01afed18b779 Understand Agency Production: From Concept to Completion Here are three things you’ll learn in this episode:

     

    1. Elizabeth’s Journey to Becoming a Producer: Elizabeth Karner shares her non-linear career path, starting with a background in studio art, working in-house roles that combined creative and administrative responsibilities, and eventually transitioning into agency life where she found her passion for production. Her diverse experiences in project management, marketing, and event planning all contributed to her current role.

    2. The Value of Agencies and Fresh Perspectives: Both Elizabeth and Shannon discuss how agencies can provide specialized expertise and a fresh point of view that in-house teams might lack. They also highlight the benefits of hiring early-career professionals for their innovation and up-to-date knowledge, stressing the importance of diversity in thought and experience in agency settings.

    3. Disruptive, Strategic Marketing Makes a Lasting Impact: Memorable campaigns (like the silent Tampax ad or Liquid Death’s irreverent branding) succeed by being disruptive and true to their identity rather than chasing trends. Elements like sound design or jingles are powerful tools when used intentionally. The key takeaway is that brands should focus on resonating deeply with their intended audience rather than trying to appeal to everyone.

     

    About Elizabeth Karner & The Brandon Agency:

     

    - Website: http://www.thebrandonagency.com/

    -  LinkedIn: https://www.linkedin.com/in/elizabeth-karner-698008108/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 26 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/understand-agency-production-from-concept-to-completion-yJqUq2lS Here are three things you’ll learn in this episode:

     

    1. Elizabeth’s Journey to Becoming a Producer: Elizabeth Karner shares her non-linear career path, starting with a background in studio art, working in-house roles that combined creative and administrative responsibilities, and eventually transitioning into agency life where she found her passion for production. Her diverse experiences in project management, marketing, and event planning all contributed to her current role.

    2. The Value of Agencies and Fresh Perspectives: Both Elizabeth and Shannon discuss how agencies can provide specialized expertise and a fresh point of view that in-house teams might lack. They also highlight the benefits of hiring early-career professionals for their innovation and up-to-date knowledge, stressing the importance of diversity in thought and experience in agency settings.

    3. Disruptive, Strategic Marketing Makes a Lasting Impact: Memorable campaigns (like the silent Tampax ad or Liquid Death’s irreverent branding) succeed by being disruptive and true to their identity rather than chasing trends. Elements like sound design or jingles are powerful tools when used intentionally. The key takeaway is that brands should focus on resonating deeply with their intended audience rather than trying to appeal to everyone.

     

    About Elizabeth Karner & The Brandon Agency:

     

    - Website: http://www.thebrandonagency.com/

    -  LinkedIn: https://www.linkedin.com/in/elizabeth-karner-698008108/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Understand Agency Production: From Concept to Completion Penji 00:42:33 On today’s episode, Elizabeth Karner talks to Shannon, Penji’s Partnership Coordinator, about her unique journey into agency production, the intricacies of bringing a commercial to life from pre- to post-production, and the value of fresh perspectives and expertise that agencies can offer to businesses. On today’s episode, Elizabeth Karner talks to Shannon, Penji’s Partnership Coordinator, about her unique journey into agency production, the intricacies of bringing a commercial to life from pre- to post-production, and the value of fresh perspectives and expertise that agencies can offer to businesses. false full 93     d3433368-216c-494e-82b0-db0b4ccd5874 The Power of Personal Connections in Long-Term Agency Success Here are three things you’ll learn in this episode:

    1. Adapting to Challenges: During the pandemic, PurpleGator pivoted to recruit nurses and later truck drivers, which helped them stay afloat despite losing 60% of their business. This adaptability allowed them to survive the crisis and set the stage for future growth.
    2. Client Relationships and Data-Driven Strategies: Bob emphasizes the importance of personal outreach, such as phone calls, to build client relationships. PurpleGator focuses on data analysis to inform strategies, ensuring they meet clients’ ultimate goal of increasing sales rather than just reporting on metrics like click-through rates. This approach fosters trust and accountability.
    3. Importance of Personal Relationships: Building personal relationships with clients is crucial for long-term success. Engaging in face-to-face interactions, such as lunches or golfing, fosters trust and opens up opportunities for referrals and additional business. Personal connections help mitigate the impact of any potential service issues.

    About Bob Bentz and Purplegator:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 26 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-power-of-personal-connections-in-long-term-agency-success-yYat7UlJ Here are three things you’ll learn in this episode:

    1. Adapting to Challenges: During the pandemic, PurpleGator pivoted to recruit nurses and later truck drivers, which helped them stay afloat despite losing 60% of their business. This adaptability allowed them to survive the crisis and set the stage for future growth.
    2. Client Relationships and Data-Driven Strategies: Bob emphasizes the importance of personal outreach, such as phone calls, to build client relationships. PurpleGator focuses on data analysis to inform strategies, ensuring they meet clients’ ultimate goal of increasing sales rather than just reporting on metrics like click-through rates. This approach fosters trust and accountability.
    3. Importance of Personal Relationships: Building personal relationships with clients is crucial for long-term success. Engaging in face-to-face interactions, such as lunches or golfing, fosters trust and opens up opportunities for referrals and additional business. Personal connections help mitigate the impact of any potential service issues.

    About Bob Bentz and Purplegator:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Power of Personal Connections in Long-Term Agency Success Penji 00:31:08 On today’s episode, Bob Bentz talks to Shannon, Penji’s Partnership Coordinator, about moving forward with what your agency is good at, even if it’s not a field you planned to be involved in from the beginning. On today’s episode, Bob Bentz talks to Shannon, Penji’s Partnership Coordinator, about moving forward with what your agency is good at, even if it’s not a field you planned to be involved in from the beginning. false full 92     3ff654bb-5e93-4e9b-acfe-11e187529fb6 AdVenture on AI in Advertising: Real Experiences & Future Trends Here are three things you’ll learn in this episode:

     

    🔹 The stubborn resistance to mobile-first shopping and digital ad automation

     

    🔹 AI’s role in modern marketing—why it was feared, then embraced

     

    🔹 The ethics of AI in content creation and its impact on creative industries

     

    About Patrick and AdVenture Media  

     

    - Website: https://www.adventureppc.com/

    - LinkedIn: https://www.linkedin.com/in/patrickjamesgilbert/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 25 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/adventure-on-ai-in-advertising-real-experiences-future-trends-rl8geQ9_ Here are three things you’ll learn in this episode:

     

    🔹 The stubborn resistance to mobile-first shopping and digital ad automation

     

    🔹 AI’s role in modern marketing—why it was feared, then embraced

     

    🔹 The ethics of AI in content creation and its impact on creative industries

     

    About Patrick and AdVenture Media  

     

    - Website: https://www.adventureppc.com/

    - LinkedIn: https://www.linkedin.com/in/patrickjamesgilbert/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     AdVenture on AI in Advertising: Real Experiences & Future Trends Penji 00:44:29 On today’s episode, Patrick Gilbert from AdVenture talks to Daniela, Penji’s Partnership Coordinator about first-hand experiences with AI in advertising, the myths surrounding automation, and how brands can stay ahead by embracing technology. If you’re curious about the future of marketing and AI’s growing influence, this episode is a must-watch! On today’s episode, Patrick Gilbert from AdVenture talks to Daniela, Penji’s Partnership Coordinator about first-hand experiences with AI in advertising, the myths surrounding automation, and how brands can stay ahead by embracing technology. If you’re curious about the future of marketing and AI’s growing influence, this episode is a must-watch! false full 91     6c4f004e-4e5c-42b0-92b7-b5fdd30792a1 What's Working in Digital Marketing Now: Content & Authenticity Here are three things you’ll learn in this episode:

     

    - Data and creativity: Balance data analysis with creativity by testing everything and seeing what resonates.

    - Organic marketing vs. paid ads: Companies can survive with organic marketing by building a strong brand and connecting with people.

    - What works in digital marketing: Content is king. Quality content is rewarded by search engines. Authenticity is valued over highly polished content.

     

    About Dylan and Straight North:

     

    - Website: https://www.straightnorth.com/

    - LinkedIn: https://www.linkedin.com/in/dylan-badura-1b98b431/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 25 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/whats-working-in-digital-marketing-now-content-authenticity-rTYpH2LC Here are three things you’ll learn in this episode:

     

    - Data and creativity: Balance data analysis with creativity by testing everything and seeing what resonates.

    - Organic marketing vs. paid ads: Companies can survive with organic marketing by building a strong brand and connecting with people.

    - What works in digital marketing: Content is king. Quality content is rewarded by search engines. Authenticity is valued over highly polished content.

     

    About Dylan and Straight North:

     

    - Website: https://www.straightnorth.com/

    - LinkedIn: https://www.linkedin.com/in/dylan-badura-1b98b431/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     What's Working in Digital Marketing Now: Content & Authenticity Penji 00:29:04 On today’s episode, Dylan Badura talks to Daniela, Penji’s Partnership Coordinator about the rise of TikTok and its search engine capabilities as a significant shift and Social media's importance for top-of-funnel marketing. On today’s episode, Dylan Badura talks to Daniela, Penji’s Partnership Coordinator about the rise of TikTok and its search engine capabilities as a significant shift and Social media's importance for top-of-funnel marketing. false full 90     92df9a9d-c0cc-44d8-89da-5ce8de62c76e Overcoming Vague Direction & Too Many Voices in Creative Projects Here are three things you’ll learn in this episode:

    1. The Joy and Complexity of Creative Collaboration: Philip emphasizes how rewarding it is to bring ideas to life, especially during the visual scripting and storyboarding phase. It's where the client's concept starts to take form, and collaboration becomes key. He enjoys the excitement that comes when clients are engaged and invested, which often leads to more meaningful, creative outcomes.
    2. Balancing Structure with Creative Freedom: At Explainify, maintaining boundaries—like creative limitations tied to service packages—helps streamline the process without stifling creativity. Those boundaries set early expectations, enabling the team to flex their creativity within scope. Clients sometimes discover they want more than initially planned, which opens opportunities to upgrade and push creative boundaries responsibly.
    3. Challenges of Vague Direction vs. Too Many Voices: Philip explains that the hardest projects aren’t necessarily the most complex—they’re the ones with unclear or conflicting input. When clients don't know what they want but also aren’t open to creative interpretation, it becomes difficult to meet expectations. Too many stakeholders or vague feedback loops can derail a project. Clear direction or even a list of what not to do can go a long way in preventing unnecessary revisions and rework.

    About Phillip Howe and Explainify:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 24 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/overcoming-vague-direction-too-many-voices-in-creative-projects-TTBoXJku Here are three things you’ll learn in this episode:

    1. The Joy and Complexity of Creative Collaboration: Philip emphasizes how rewarding it is to bring ideas to life, especially during the visual scripting and storyboarding phase. It's where the client's concept starts to take form, and collaboration becomes key. He enjoys the excitement that comes when clients are engaged and invested, which often leads to more meaningful, creative outcomes.
    2. Balancing Structure with Creative Freedom: At Explainify, maintaining boundaries—like creative limitations tied to service packages—helps streamline the process without stifling creativity. Those boundaries set early expectations, enabling the team to flex their creativity within scope. Clients sometimes discover they want more than initially planned, which opens opportunities to upgrade and push creative boundaries responsibly.
    3. Challenges of Vague Direction vs. Too Many Voices: Philip explains that the hardest projects aren’t necessarily the most complex—they’re the ones with unclear or conflicting input. When clients don't know what they want but also aren’t open to creative interpretation, it becomes difficult to meet expectations. Too many stakeholders or vague feedback loops can derail a project. Clear direction or even a list of what not to do can go a long way in preventing unnecessary revisions and rework.

    About Phillip Howe and Explainify:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Overcoming Vague Direction & Too Many Voices in Creative Projects Penji 00:43:42 On today’s episode, Phillip Howe talks to Shannon, Penji’s Partnership Coordinator about the exciting yet sometimes complex world of creative collaboration. Discover the joy of bringing ideas to life through visual scripting and storyboarding, and learn how effective collaboration with engaged clients can lead to truly meaningful and creative outcomes. On today’s episode, Phillip Howe talks to Shannon, Penji’s Partnership Coordinator about the exciting yet sometimes complex world of creative collaboration. Discover the joy of bringing ideas to life through visual scripting and storyboarding, and learn how effective collaboration with engaged clients can lead to truly meaningful and creative outcomes. false full 89     0b3e0e9d-b1fc-4ad2-8ced-78c7fc572dd9 How Digital Marketing Agencies Have Changed Post-COVID Here are three things you’ll learn in this episode:

     

    ✅ The challenges of transitioning from an employee to a business owner

     

    ✅ The mindset shifts necessary for entrepreneurial success

     

    ✅ How digital marketing agencies have evolved post-COVID

     

    About Marta and Anchor

     

    - Website: https://anchormarketingco.com/

    - LinkedIn: https://www.linkedin.com/in/marta-luvian-mba-a7780342/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 23 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-digital-marketing-agencies-have-changed-post-covid-OGJ5hERi Here are three things you’ll learn in this episode:

     

    ✅ The challenges of transitioning from an employee to a business owner

     

    ✅ The mindset shifts necessary for entrepreneurial success

     

    ✅ How digital marketing agencies have evolved post-COVID

     

    About Marta and Anchor

     

    - Website: https://anchormarketingco.com/

    - LinkedIn: https://www.linkedin.com/in/marta-luvian-mba-a7780342/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Digital Marketing Agencies Have Changed Post-COVID Penji 00:30:25 On today’s episode, Marta Luvian from Anchor Marketing talks to Daniela, Penji’s Partnership Coordinator about her inspiring journey from working in corporate marketing to running her own successful agency. She shares how she discovered that traditional agencies were overcharging and underdelivering, which motivated her to launch her own business. On today’s episode, Marta Luvian from Anchor Marketing talks to Daniela, Penji’s Partnership Coordinator about her inspiring journey from working in corporate marketing to running her own successful agency. She shares how she discovered that traditional agencies were overcharging and underdelivering, which motivated her to launch her own business. false full 87     69fd9648-5ce3-488c-8712-a74d2d305c4a Why SEO is Crucial for Small Business Success Here are three things you’ll learn in this episode:

     

    - Why SEO became the ultimate focus and how it drives business success

    - The problem with traditional marketing agencies and how SearchX is doing things differently

    - The importance of real client relationships and hands-on digital strategies

     

    About Lorenz & SearchX:

     

    - Website: https://searchxpro.com/

    - LinkedIn: https://www.linkedin.com/in/lorenz-esposito/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 23 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-seo-is-crucial-for-small-business-success-rU_35feH Here are three things you’ll learn in this episode:

     

    - Why SEO became the ultimate focus and how it drives business success

    - The problem with traditional marketing agencies and how SearchX is doing things differently

    - The importance of real client relationships and hands-on digital strategies

     

    About Lorenz & SearchX:

     

    - Website: https://searchxpro.com/

    - LinkedIn: https://www.linkedin.com/in/lorenz-esposito/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why SEO is Crucial for Small Business Success Penji 00:33:51 On today’s episode, Lorenz Esposito from SearchX talks to Daniela, Penji’s Partnership Coordinator. They dive deep into SEO, digital marketing, and business growth strategies. If you're a small business owner struggling to scale, overwhelmed by marketing, or unsure how to get more leads online—this is the episode for you! On today’s episode, Lorenz Esposito from SearchX talks to Daniela, Penji’s Partnership Coordinator. They dive deep into SEO, digital marketing, and business growth strategies. If you're a small business owner struggling to scale, overwhelmed by marketing, or unsure how to get more leads online—this is the episode for you! false full 88     6012f861-46ee-4d99-b6fc-976c9ed8ef18 Why Traditional SEO Is Dead — And What’s Replacing It Here are three things you’ll learn in this episode:

     

    1. Authenticity in Digital Marketing: Irina discusses how digital marketing is shifting away from traditional link-building strategies toward more authentic, high-quality brand mentions. With AI-driven search results evolving, businesses should focus on genuine engagement and storytelling rather than outdated SEO tactics.

     

    2. Work-Life Balance in Remote Work: Creating a healthy balance requires intentional habits, such as having a dedicated workspace, taking breaks, working in different environments, and setting clear device-free times. Activities like walking and meditation also help maintain mental well-being and productivity.

     

    3. The Importance of Listening to Employees: A successful company culture values honest feedback and psychological safety. Employees should feel comfortable expressing ideas and concerns, as they are the ones directly involved in the work. Leaders must set aside ego, listen to their teams, and create an environment where open communication drives improvement and long-term success.

     

    About Irina Papuc & Galactic Fed:

     

    - Website: https://www.galacticfed.com/

    - LinkedIn: https://www.linkedin.com/in/irinapapuc/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 22 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-traditional-seo-is-dead-and-whats-replacing-it-7OfneDBe Here are three things you’ll learn in this episode:

     

    1. Authenticity in Digital Marketing: Irina discusses how digital marketing is shifting away from traditional link-building strategies toward more authentic, high-quality brand mentions. With AI-driven search results evolving, businesses should focus on genuine engagement and storytelling rather than outdated SEO tactics.

     

    2. Work-Life Balance in Remote Work: Creating a healthy balance requires intentional habits, such as having a dedicated workspace, taking breaks, working in different environments, and setting clear device-free times. Activities like walking and meditation also help maintain mental well-being and productivity.

     

    3. The Importance of Listening to Employees: A successful company culture values honest feedback and psychological safety. Employees should feel comfortable expressing ideas and concerns, as they are the ones directly involved in the work. Leaders must set aside ego, listen to their teams, and create an environment where open communication drives improvement and long-term success.

     

    About Irina Papuc & Galactic Fed:

     

    - Website: https://www.galacticfed.com/

    - LinkedIn: https://www.linkedin.com/in/irinapapuc/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why Traditional SEO Is Dead — And What’s Replacing It Penji 00:36:36 On today’s episode, Irina Papuc talks to Shannon, Penji’s Partnership Coordinator, about the evolution of digital marketing, the strengths of remote work, and the value of nonlinear career paths. Irina shares insights from her journey from physics to marketing, emphasizing the importance of authenticity in branding and how remote agencies can thrive through adaptability and intentional communication. On today’s episode, Irina Papuc talks to Shannon, Penji’s Partnership Coordinator, about the evolution of digital marketing, the strengths of remote work, and the value of nonlinear career paths. Irina shares insights from her journey from physics to marketing, emphasizing the importance of authenticity in branding and how remote agencies can thrive through adaptability and intentional communication. false full 86     a8ff7bff-804b-4370-b638-ba9d3c97f8c7 Psychology Behind Selling On Amazon Here are three things you’ll learn in this episode:

     

    1. The Psychology of Marketing & Strategic Thinking: David’s background in psychology has played a key role in his marketing success, as analyzing data, consumer behavior, and market trends is essential for optimizing Amazon sales. Marketing is a field where unconventional backgrounds can provide a unique advantage, and strong analytical skills are critical for managing multiple accounts effectively.

     

    2. Learning from Mistakes & Unconventional Success Strategies: David shares on a pricing mistake on Amazon (double discounting) that led to a product ranking at the top of its category, resulting in long-term success for the client. This "happy accident" reinforced the power of aggressive pricing strategies for boosting visibility, a tactic David has since successfully applied in other campaigns.

     

    3. Challenges of Navigating Amazon’s Marketplace: One of the biggest challenges in Amazon marketing is managing inventory effectively. The increasing costs of selling on Amazon, including rising fees and shrinking profit margins, present difficulties. Staying organized and strategic is essential for maintaining profitability in this highly competitive marketplace.

     

    About David Dayon and AmazonXperts:

     

    - Website: http://www.amazonxperts.com/

    - LinkedIn: https://www.linkedin.com/in/david-dayon-88215049/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 22 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/psychology-behind-selling-on-amazon-aOaP3rbL Here are three things you’ll learn in this episode:

     

    1. The Psychology of Marketing & Strategic Thinking: David’s background in psychology has played a key role in his marketing success, as analyzing data, consumer behavior, and market trends is essential for optimizing Amazon sales. Marketing is a field where unconventional backgrounds can provide a unique advantage, and strong analytical skills are critical for managing multiple accounts effectively.

     

    2. Learning from Mistakes & Unconventional Success Strategies: David shares on a pricing mistake on Amazon (double discounting) that led to a product ranking at the top of its category, resulting in long-term success for the client. This "happy accident" reinforced the power of aggressive pricing strategies for boosting visibility, a tactic David has since successfully applied in other campaigns.

     

    3. Challenges of Navigating Amazon’s Marketplace: One of the biggest challenges in Amazon marketing is managing inventory effectively. The increasing costs of selling on Amazon, including rising fees and shrinking profit margins, present difficulties. Staying organized and strategic is essential for maintaining profitability in this highly competitive marketplace.

     

    About David Dayon and AmazonXperts:

     

    - Website: http://www.amazonxperts.com/

    - LinkedIn: https://www.linkedin.com/in/david-dayon-88215049/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Psychology Behind Selling On Amazon Penji 00:34:15 On today’s episode, David Dayon talks to Shannon, Penji’s Partnership Coordinator, about the challenges and opportunities of marketing and selling products Amazon. On today’s episode, David Dayon talks to Shannon, Penji’s Partnership Coordinator, about the challenges and opportunities of marketing and selling products Amazon. false full 85     8fd974fa-eeed-4466-bb0f-a82d7a1bda95 The Importance of Cultural Perspectives in Global Business Here are three things you’ll learn in this episode:

     

    1. Entrepreneurship and Agency Management: Dan shares his journey of starting Visual Fizz, including his background in entrepreneurship, experiences working at various agencies, and the decision to focus on established B-to-B clients. He also discusses the evolution of Visual Fizz and their approach to marketing in the digital age, including the use of AI.  

    2.  Marketing and Business Tips: The podcast focuses on discussing marketing and business tips to assist listeners in their business journeys. Dan Salganik shares insights about Visual Fizz, a B-to-B focused agency, and his extensive experience in the marketing world.

    3. Travel and Cultural Perspectives: The conversation delves into the importance of travel and how experiencing different cultures can influence one's perspective, particularly in marketing. Daniela and Dan discuss their own travel experiences and how it has shaped their understanding of global markets and work styles.

     

    About Dan & VisualFIzz:

     

    - Website: https://www.visualfizz.com/

    - LinkedIn: https://www.linkedin.com/in/dansalganik/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 21 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-importance-of-cultural-perspectives-in-global-business-fATm_bvK Here are three things you’ll learn in this episode:

     

    1. Entrepreneurship and Agency Management: Dan shares his journey of starting Visual Fizz, including his background in entrepreneurship, experiences working at various agencies, and the decision to focus on established B-to-B clients. He also discusses the evolution of Visual Fizz and their approach to marketing in the digital age, including the use of AI.  

    2.  Marketing and Business Tips: The podcast focuses on discussing marketing and business tips to assist listeners in their business journeys. Dan Salganik shares insights about Visual Fizz, a B-to-B focused agency, and his extensive experience in the marketing world.

    3. Travel and Cultural Perspectives: The conversation delves into the importance of travel and how experiencing different cultures can influence one's perspective, particularly in marketing. Daniela and Dan discuss their own travel experiences and how it has shaped their understanding of global markets and work styles.

     

    About Dan & VisualFIzz:

     

    - Website: https://www.visualfizz.com/

    - LinkedIn: https://www.linkedin.com/in/dansalganik/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Importance of Cultural Perspectives in Global Business Penji 00:35:14 On today’s episode, Dan Salganik from Visual Fizz talks to Daniela, Penji’s Partnership Coordinator about the importance of cultural understanding in marketing, especially when dealing with international clients. Working in B2B marketing and working with established companies rather than startups and many more things! On today’s episode, Dan Salganik from Visual Fizz talks to Daniela, Penji’s Partnership Coordinator about the importance of cultural understanding in marketing, especially when dealing with international clients. Working in B2B marketing and working with established companies rather than startups and many more things! false full 84     e50fbae7-7aeb-4aa6-a612-23f2472f924a Expert's Insight: Balancing Data & Creativity in Digital Advertising Here are three things you’ll learn in this episode:

     

    1.  Balancing Data and Creativity in Marketing: The interview discusses the challenge of balancing data-driven strategies with creative approaches and client preferences. It highlights the need to sometimes have difficult conversations about pivoting strategies when the data suggests it, while also recognizing the value of client input and brand voice. It also touches on the role of AI as a supportive tool rather than a replacement for human creativity and judgment in marketing.

     

    2. The Role of a Senior Digital Advertising Strategist: You'll learn about the responsibilities of Alexis Young, a Senior Digital Advertising Strategist at Delegator. Her role involves working with clients, building strategies for their digital marketing, managing projects, and ensuring their advertising goals are met, specifically focusing on paid advertising across platforms like Google, Microsoft, and social media channels.

     

    3.  Delegator's Services and Approach: You'll gain insight into Delegator, a PPC advertising firm that also offers creative services like website design. Their approach is heavily data-driven, focusing on using analytics to inform and improve their strategies. They emphasize the importance of understanding which metrics impact a client's bottom line and using data to tell a story and guide future actions.

     

    About Alexis & Delegator:

     

    - Website: https://www.delegator.com/

    - LinkedIn: https://www.linkedin.com/in/alexis-rose-young/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 21 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/experts-insight-balancing-data-creativity-in-digital-advertising-bY5xw9ZZ Here are three things you’ll learn in this episode:

     

    1.  Balancing Data and Creativity in Marketing: The interview discusses the challenge of balancing data-driven strategies with creative approaches and client preferences. It highlights the need to sometimes have difficult conversations about pivoting strategies when the data suggests it, while also recognizing the value of client input and brand voice. It also touches on the role of AI as a supportive tool rather than a replacement for human creativity and judgment in marketing.

     

    2. The Role of a Senior Digital Advertising Strategist: You'll learn about the responsibilities of Alexis Young, a Senior Digital Advertising Strategist at Delegator. Her role involves working with clients, building strategies for their digital marketing, managing projects, and ensuring their advertising goals are met, specifically focusing on paid advertising across platforms like Google, Microsoft, and social media channels.

     

    3.  Delegator's Services and Approach: You'll gain insight into Delegator, a PPC advertising firm that also offers creative services like website design. Their approach is heavily data-driven, focusing on using analytics to inform and improve their strategies. They emphasize the importance of understanding which metrics impact a client's bottom line and using data to tell a story and guide future actions.

     

    About Alexis & Delegator:

     

    - Website: https://www.delegator.com/

    - LinkedIn: https://www.linkedin.com/in/alexis-rose-young/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Expert's Insight: Balancing Data & Creativity in Digital Advertising Penji 00:38:28 On today’s episode, Alexis Young from Delegator talks to Daniela Penji’s Partnership Coordinator about PPC advertising, data-driven strategies, and the balance between data and creative approaches in marketing. On today’s episode, Alexis Young from Delegator talks to Daniela Penji’s Partnership Coordinator about PPC advertising, data-driven strategies, and the balance between data and creative approaches in marketing. false full 83     17eb6775-60be-42d8-8ad8-7606a357e4d3 Women in Leadership: Challenges & Creating Inclusive Workplaces Here are three things you’ll learn in this episode:

     

    1. How to cultivate authenticity in your business and marketing.

    2. The unique perspectives and challenges of women in leadership.

    3. Real-world experiences and strategies for navigating workplace issues.

     

    About Jessica and Rival Minds

     

    - Website: https://www.rivalmind.com/

    - LinkedIn: https://www.linkedin.com/in/jessica-goodrum/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 20 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/women-in-leadership-challenges-creating-inclusive-workplaces-1E7ZKjxH Here are three things you’ll learn in this episode:

     

    1. How to cultivate authenticity in your business and marketing.

    2. The unique perspectives and challenges of women in leadership.

    3. Real-world experiences and strategies for navigating workplace issues.

     

    About Jessica and Rival Minds

     

    - Website: https://www.rivalmind.com/

    - LinkedIn: https://www.linkedin.com/in/jessica-goodrum/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Women in Leadership: Challenges & Creating Inclusive Workplaces Penji 00:35:17 On today’s episode, Jessica Goodrum from NuñezMarketing talks to Daniela, Penji’s Partnership Coordinator about the concept of authenticity, particularly in marketing and business. Jessica and Daniela discuss the challenges of being genuine in business, the role of social media in shaping perceptions of authenticity, and how businesses can cultivate an authentic culture. They also touch on how authenticity can be perceived differently and how to balance genuineness with professional representation. The podcast also addresses the topic of women in leadership, discussing the unique perspectives women bring to the business environment, the double standards women may face, and the importance of creating inclusive and equitable workplaces. The conversation touches on issues like pay negotiation, workplace safety, and the need for both men and women to support each other. On today’s episode, Jessica Goodrum from NuñezMarketing talks to Daniela, Penji’s Partnership Coordinator about the concept of authenticity, particularly in marketing and business. Jessica and Daniela discuss the challenges of being genuine in business, the role of social media in shaping perceptions of authenticity, and how businesses can cultivate an authentic culture. They also touch on how authenticity can be perceived differently and how to balance genuineness with professional representation. The podcast also addresses the topic of women in leadership, discussing the unique perspectives women bring to the business environment, the double standards women may face, and the importance of creating inclusive and equitable workplaces. The conversation touches on issues like pay negotiation, workplace safety, and the need for both men and women to support each other. false full 82     c477759c-17dd-4133-b020-cd0d0e966f9f SEO vs. Social Media for Service Businesses Here are three things you’ll learn in this episode:

     

    - When and how social media works for service providers

    - Why SEO is often the best long-term strategy

    - Common struggles of small business owners in the digital space

     

    About Patrick and Market Keep

     

    - Website: https://marketkeep.com/

    - LinkedIn: https://www.linkedin.com/in/patrick-kurowski-78239451/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 20 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/seo-vs-social-media-for-service-businesses-xZxEf_Sg Here are three things you’ll learn in this episode:

     

    - When and how social media works for service providers

    - Why SEO is often the best long-term strategy

    - Common struggles of small business owners in the digital space

     

    About Patrick and Market Keep

     

    - Website: https://marketkeep.com/

    - LinkedIn: https://www.linkedin.com/in/patrick-kurowski-78239451/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     SEO vs. Social Media for Service Businesses Penji 00:27:16 On today’s episode, Patrick Kurowski from Market Keep talks to Daniela, Penji’s Partnership Coordinator about the importance of SEO versus social media marketing for these types of businesses, with a focus on building trust and credibility through online presence and search engine optimization. On today’s episode, Patrick Kurowski from Market Keep talks to Daniela, Penji’s Partnership Coordinator about the importance of SEO versus social media marketing for these types of businesses, with a focus on building trust and credibility through online presence and search engine optimization. false full 81     10ca06e4-4c59-43d1-8611-09c58b7fda0d Create Inclusive Marketing Campaigns That Resonate Here are three things you’ll learn in this episode:

     

    ✅ The challenges of multilingual communication: The episode delves into the complexities of multilingual campaigns, specifically referencing a project that required translation into 22 different languages and dialects. Ray discusses the importance of lived experience and cultural understanding over simple translation, emphasizing the nuances of language and how it connects to culture and personal experiences.

     

    ✅ The immigrant experience and identity: Both Daniela and Ray share their personal experiences as children of immigrants and as immigrants themselves. They discuss the challenges of navigating different cultures and languages, the feeling of not fully belonging to either their heritage culture or the dominant culture, and the unique perspective that comes with bilingualism and biculturalism. They touch upon how these experiences shape their understanding of communication and representation.

     

    ✅ Authentic and cultural knowledge in Marketing: Ray talks about how it is important to have agencies that prioritize diverse audiences, especially Latino communities, and avoid performative or stereotypical representations. He shares examples of campaigns and the importance of authentic cultural understanding in communication.

    About Ray and Nunez

     

    - Website: https://www.thenunez.co/

    - LinkedIn: https://www.linkedin.com/in/raynunezdotorg/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Sat, 19 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/create-inclusive-marketing-campaigns-that-resonate-580P9GRz Here are three things you’ll learn in this episode:

     

    ✅ The challenges of multilingual communication: The episode delves into the complexities of multilingual campaigns, specifically referencing a project that required translation into 22 different languages and dialects. Ray discusses the importance of lived experience and cultural understanding over simple translation, emphasizing the nuances of language and how it connects to culture and personal experiences.

     

    ✅ The immigrant experience and identity: Both Daniela and Ray share their personal experiences as children of immigrants and as immigrants themselves. They discuss the challenges of navigating different cultures and languages, the feeling of not fully belonging to either their heritage culture or the dominant culture, and the unique perspective that comes with bilingualism and biculturalism. They touch upon how these experiences shape their understanding of communication and representation.

     

    ✅ Authentic and cultural knowledge in Marketing: Ray talks about how it is important to have agencies that prioritize diverse audiences, especially Latino communities, and avoid performative or stereotypical representations. He shares examples of campaigns and the importance of authentic cultural understanding in communication.

    About Ray and Nunez

     

    - Website: https://www.thenunez.co/

    - LinkedIn: https://www.linkedin.com/in/raynunezdotorg/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Create Inclusive Marketing Campaigns That Resonate Penji 00:40:40 On today’s episode, Ray Nuñez from NuñezMarketing talks to Daniela, Penji’s Partnership Coordinator about inclusive and anti-racist marketing, particularly targeting Latino audiences. Ray explains his motivations for creating an agency that represents diverse cultures and addresses the lack of authentic representation in mainstream advertising. On today’s episode, Ray Nuñez from NuñezMarketing talks to Daniela, Penji’s Partnership Coordinator about inclusive and anti-racist marketing, particularly targeting Latino audiences. Ray explains his motivations for creating an agency that represents diverse cultures and addresses the lack of authentic representation in mainstream advertising. false full 80     802f2c48-4ea7-4760-8931-ee7921421fd4 Expert Tips: Create a Simple & Effective Website On today’s episode, Tracy Petrucci from Petrucci Marketing talks to Daniela, Penji’s Partnership Coordinator, about the simplicity of websites and the importance of clear communication in marketing. They emphasize the need for simplicity, clear branding, and straightforward information on websites. They also critique overly complex websites and the use of stock photography, favoring a more personal and authentic approach.

     

    Here are three things you’ll learn in this episode:

     

    ✅ Importance of Website Simplicity: The podcast emphasizes the importance of creating simple, user-friendly websites with clear branding and straightforward information.

     

    ✅ How to approach marketing as a small business

     

    ✅ Tracy’s journey in marketing and how you can do the same.

     

    About Tracy and Petrucci

     

    - Website: https://www.petruccimarketing.com/

    - LinkedIn: https://www.linkedin.com/in/tracypetrucci/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Sat, 19 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/expert-tips-create-a-simple-effective-website-enqew8NC On today’s episode, Tracy Petrucci from Petrucci Marketing talks to Daniela, Penji’s Partnership Coordinator, about the simplicity of websites and the importance of clear communication in marketing. They emphasize the need for simplicity, clear branding, and straightforward information on websites. They also critique overly complex websites and the use of stock photography, favoring a more personal and authentic approach.

     

    Here are three things you’ll learn in this episode:

     

    ✅ Importance of Website Simplicity: The podcast emphasizes the importance of creating simple, user-friendly websites with clear branding and straightforward information.

     

    ✅ How to approach marketing as a small business

     

    ✅ Tracy’s journey in marketing and how you can do the same.

     

    About Tracy and Petrucci

     

    - Website: https://www.petruccimarketing.com/

    - LinkedIn: https://www.linkedin.com/in/tracypetrucci/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Expert Tips: Create a Simple & Effective Website Penji 00:38:49 On today’s episode, Tracy Petrucci from Petrucci Marketing talks to Daniela, Penji’s Partnership Coordinator about the simplicity of websites and the importance of clear communication in marketing.They emphasize the need for simplicity, clear branding, and straightforward information on websites. They also critique overly complex websites and the use of stock photography, favoring a more personal and authentic approach. On today’s episode, Tracy Petrucci from Petrucci Marketing talks to Daniela, Penji’s Partnership Coordinator about the simplicity of websites and the importance of clear communication in marketing.They emphasize the need for simplicity, clear branding, and straightforward information on websites. They also critique overly complex websites and the use of stock photography, favoring a more personal and authentic approach. false full 79     5292d6b0-09f0-457a-a970-bd7e35e754d5 Building Strong Client Relationships Through Proactive Marketing Here are three things you’ll learn in this episode:

     

    1. Starting an Agency with a Client-First Mentality: Corey founded Lockern Digital in 2019 after experiencing frustration with large agencies that lacked empathy and transparency. His vision was to create an agency focused on integrity, client performance, and avoiding bureaucracy, which he believes has led to sustained success over five years.

     

    2. Navigating Uncontrollable Market Factors: Corey emphasizes the importance of understanding and preparing for external factors outside an agency’s control—such as economic downturns or client business issues—by forecasting attrition and focusing on what can be controlled, like client communication and internal team dynamics.

     

    3. Marketing Requires Adaptability and Expertise: Marketing is a marathon, not a sprint—it's constantly evolving, and agencies need to keep up with platform changes, tools, and strategies (like Google Ads updates, PMax, etc.). Sticking with outdated methods (e.g., using expanded text ads years after deprecation) shows a lack of diligence and hurts client performance.

     

    About Cory Botti and Lockhern Digital:

     

    - Website: http://www.lockherndigital.com/

    - LinkedIn: https://www.linkedin.com/in/corybotti/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 18 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-strong-client-relationships-through-proactive-marketing-zQxhmGBj Here are three things you’ll learn in this episode:

     

    1. Starting an Agency with a Client-First Mentality: Corey founded Lockern Digital in 2019 after experiencing frustration with large agencies that lacked empathy and transparency. His vision was to create an agency focused on integrity, client performance, and avoiding bureaucracy, which he believes has led to sustained success over five years.

     

    2. Navigating Uncontrollable Market Factors: Corey emphasizes the importance of understanding and preparing for external factors outside an agency’s control—such as economic downturns or client business issues—by forecasting attrition and focusing on what can be controlled, like client communication and internal team dynamics.

     

    3. Marketing Requires Adaptability and Expertise: Marketing is a marathon, not a sprint—it's constantly evolving, and agencies need to keep up with platform changes, tools, and strategies (like Google Ads updates, PMax, etc.). Sticking with outdated methods (e.g., using expanded text ads years after deprecation) shows a lack of diligence and hurts client performance.

     

    About Cory Botti and Lockhern Digital:

     

    - Website: http://www.lockherndigital.com/

    - LinkedIn: https://www.linkedin.com/in/corybotti/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Building Strong Client Relationships Through Proactive Marketing Penji 00:34:02 On today’s episode, Cory Botti talks to Shannon, Penji’s Partnership Coordinator, about his journey from big-agency burnout to founding Lockern Digital, a performance-driven agency built on empathy and adaptability. He shares advice on client retention, forecasting for uncertainty, and how staying proactive with account optimizations leads to better results and stronger client relationships. On today’s episode, Cory Botti talks to Shannon, Penji’s Partnership Coordinator, about his journey from big-agency burnout to founding Lockern Digital, a performance-driven agency built on empathy and adaptability. He shares advice on client retention, forecasting for uncertainty, and how staying proactive with account optimizations leads to better results and stronger client relationships. false full 78     65960f32-f897-44e4-adb9-194abb3e4664 Escape the 9-to-5: Automation for Entrepreneurs Here are three things you’ll learn in this episode:

     

    ✔️ The reality of 9-to-5 jobs vs. entrepreneurship

     

    ✔️ How systems and automation can create time freedom

     

    ✔️ The evolution of digital marketing and online business since the early 2010s

     

    About Amanda Rivera  

     

    - Website: https://expansionwithamanda.com/meet-amanda

    - IG: @ExpansionWithAmanda

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 18 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/escape-the-9-to-5-automation-for-entrepreneurs-cJew4OVb Here are three things you’ll learn in this episode:

     

    ✔️ The reality of 9-to-5 jobs vs. entrepreneurship

     

    ✔️ How systems and automation can create time freedom

     

    ✔️ The evolution of digital marketing and online business since the early 2010s

     

    About Amanda Rivera  

     

    - Website: https://expansionwithamanda.com/meet-amanda

    - IG: @ExpansionWithAmanda

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Escape the 9-to-5: Automation for Entrepreneurs Penji 00:46:05 On today’s episode, Amanda Rivera talks to Daniela, Penji’s Partnership Coordinator, about how entrepreneurs can simplify their businesses using team support and automation. Amanda shares her journey from starting as a PR coach to building a business that creates freedom and long-term impact. On today’s episode, Amanda Rivera talks to Daniela, Penji’s Partnership Coordinator, about how entrepreneurs can simplify their businesses using team support and automation. Amanda shares her journey from starting as a PR coach to building a business that creates freedom and long-term impact. false full 77     1c2f9012-4c52-49e9-8fc6-1a05cbbf55ab Building Software for Good: The Story of Three-Sided Cube Here are three things you’ll learn in this episode:

     

    1. Mission-Driven Software Development: Three-Sided Cube is a UK-based software agency that builds custom software solutions with a focus on making a positive impact. They work with clients like the American Red Cross and the UN to create digital solutions aimed at solving significant global problems.

     

    2. The Value of Human Connection in Podcasting: Krystal highlights the emotional and rewarding aspects of podcasting, particularly in connecting with guests on a personal level. They appreciate the evolution of guests' journeys and the bond created, which often extends beyond the podcast, leading to further interactions, such as meeting up in person.

     

    3. Balancing AI and Human Creativity: While initially hesitant, Krystal acknowledges the benefits of AI in reducing tedious tasks, like generating show notes, and sees it as a helpful tool that complements their creative process. They emphasize the importance of maintaining a human touch in content creation, as AI can only assist but not replace human insight.

     

    About Krystal Ellison and 3-Sided Cube:

     

    - Website: https://3sidedcube.com/

    - LinkedIn: https://www.linkedin.com/in/krystal-ellison-b23b04195/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 16 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-software-for-good-the-story-of-three-sided-cube-UhzFlPZz Here are three things you’ll learn in this episode:

     

    1. Mission-Driven Software Development: Three-Sided Cube is a UK-based software agency that builds custom software solutions with a focus on making a positive impact. They work with clients like the American Red Cross and the UN to create digital solutions aimed at solving significant global problems.

     

    2. The Value of Human Connection in Podcasting: Krystal highlights the emotional and rewarding aspects of podcasting, particularly in connecting with guests on a personal level. They appreciate the evolution of guests' journeys and the bond created, which often extends beyond the podcast, leading to further interactions, such as meeting up in person.

     

    3. Balancing AI and Human Creativity: While initially hesitant, Krystal acknowledges the benefits of AI in reducing tedious tasks, like generating show notes, and sees it as a helpful tool that complements their creative process. They emphasize the importance of maintaining a human touch in content creation, as AI can only assist but not replace human insight.

     

    About Krystal Ellison and 3-Sided Cube:

     

    - Website: https://3sidedcube.com/

    - LinkedIn: https://www.linkedin.com/in/krystal-ellison-b23b04195/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Building Software for Good: The Story of Three-Sided Cube Penji 00:37:51 On today’s episode, Krystal Ellison talks to Shannon, Penji’s Partnership Coordinator, about how doing work for good causes makes it feel less like work. On today’s episode, Krystal Ellison talks to Shannon, Penji’s Partnership Coordinator, about how doing work for good causes makes it feel less like work. false full 76     882c3304-c2ca-4cb0-b3b2-7e7232547148 Learn Keynote Speaking from an Expert: Leadership & Growth Here are three things you’ll learn in this episode:

     

    1. Background and Passion for Speaking

    2. Social Media Strategy and Growth

    3. Impact of Social Media on Leadership

     

    About Ty and his social media

     

    - Website: https://tybennett.com/

    - Instagram: https://www.instagram.com/ty.bennett

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Wed, 16 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/learn-keynote-speaking-from-an-expert-leadership-growth-b2HId9sW Here are three things you’ll learn in this episode:

     

    1. Background and Passion for Speaking

    2. Social Media Strategy and Growth

    3. Impact of Social Media on Leadership

     

    About Ty and his social media

     

    - Website: https://tybennett.com/

    - Instagram: https://www.instagram.com/ty.bennett

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Learn Keynote Speaking from an Expert: Leadership & Growth Penji 00:22:37 On today’s episode, Ty Bennet talks to Daniela, Penji’s Partnership Coordinator about leadership and entrepreneurship and his life as a keynote speaker! On today’s episode, Ty Bennet talks to Daniela, Penji’s Partnership Coordinator about leadership and entrepreneurship and his life as a keynote speaker! false full 75     a8ffcfc7-e5b6-4d82-8a8f-6edaa8f8f997 The Banker Who Became a Marketer: Finance Secrets for Success Here are three things you’ll learn in this episode:

     

    ✅ How understanding business finance improves marketing strategies & lead generation

     

    ✅ Scaling the right way—balancing growth with operational efficiency

     

    ✅ **Profit First methodology** & why cutting expenses is often smarter than chasing more sales

     

    About Brody Rotzoll and Tegrity

     

    - Website: https://www.tegrity.marketing/

    - LinkedIn: https://www.linkedin.com/in/brody-rotzoll-27b095b1/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 15 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-banker-who-became-a-marketer-finance-secrets-for-success-6mRw4kz_ Here are three things you’ll learn in this episode:

     

    ✅ How understanding business finance improves marketing strategies & lead generation

     

    ✅ Scaling the right way—balancing growth with operational efficiency

     

    ✅ **Profit First methodology** & why cutting expenses is often smarter than chasing more sales

     

    About Brody Rotzoll and Tegrity

     

    - Website: https://www.tegrity.marketing/

    - LinkedIn: https://www.linkedin.com/in/brody-rotzoll-27b095b1/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Banker Who Became a Marketer: Finance Secrets for Success Penji 00:42:36 On today’s episode, Brody Rotzoll from Tegrity talks to Daniela, Penji’s Partnership Coordinator about the intersection of **marketing, finance, and business strategy** with a guest who made the leap from banking to digital marketing after witnessing firsthand the challenges businesses face. On today’s episode, Brody Rotzoll from Tegrity talks to Daniela, Penji’s Partnership Coordinator about the intersection of **marketing, finance, and business strategy** with a guest who made the leap from banking to digital marketing after witnessing firsthand the challenges businesses face. false full 74     b700f7f8-a145-4063-944f-135002b0fb10 Master YouTube Marketing: Focus, Audience & Niche Here are three things you’ll learn in this episode:

     

    1. Focus on YouTube as a Marketing Tool

    2. Understanding Audience and Content Alignment:

    3. Niche Down Strategically  

     

    Subscribe to our weekly newsletter:

     

    About Aurett and  her social media  

     

    - Website: https://essetinomedia.substack.com/

    - Youtube: https://www.youtube.com/@EssetinoMedia

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 15 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/master-youtube-marketing-focus-audience-niche-gSxNfB_9 Here are three things you’ll learn in this episode:

     

    1. Focus on YouTube as a Marketing Tool

    2. Understanding Audience and Content Alignment:

    3. Niche Down Strategically  

     

    Subscribe to our weekly newsletter:

     

    About Aurett and  her social media  

     

    - Website: https://essetinomedia.substack.com/

    - Youtube: https://www.youtube.com/@EssetinoMedia

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Master YouTube Marketing: Focus, Audience & Niche Penji 00:25:35 On today’s episode, Aurett Esselen talks to Daniela, Penji’s Partnership Coordinator about using youtube for marketing your business. Finding your niche and utilizing SEO. On today’s episode, Aurett Esselen talks to Daniela, Penji’s Partnership Coordinator about using youtube for marketing your business. Finding your niche and utilizing SEO. false full 73     59591a24-bc88-47d1-9487-d3a2199442b7 Mastering Healthcare Marketing: Insights from Penrod's Expert Here are three things you’ll learn in this episode:

     

    ✅ How strategic messaging and branding can make or break a company’s positioning

     

    ✅ Why industry specialization helps businesses stand out and build authority

     

    ✅ How Penrod carved out a niche in the competitive Salesforce consulting space

     

    About Matt Fiel and Penrod

     

    - Website: https://penrod.co/

    - LinkedIn: https://www.linkedin.com/in/matt-fiel/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 14 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/mastering-healthcare-marketing-insights-from-penrods-expert-1cqUYV9Z Here are three things you’ll learn in this episode:

     

    ✅ How strategic messaging and branding can make or break a company’s positioning

     

    ✅ Why industry specialization helps businesses stand out and build authority

     

    ✅ How Penrod carved out a niche in the competitive Salesforce consulting space

     

    About Matt Fiel and Penrod

     

    - Website: https://penrod.co/

    - LinkedIn: https://www.linkedin.com/in/matt-fiel/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mastering Healthcare Marketing: Insights from Penrod's Expert Penji 00:31:26 On today’s episode, Matt Fiel, VP of marketing at Penrod, talks to Daniela, Penji’s Partnership Coordinator about having a go-to-market strategy, industry specialization, and the power of storytelling in marketing in the healthcare and life sciences industries On today’s episode, Matt Fiel, VP of marketing at Penrod, talks to Daniela, Penji’s Partnership Coordinator about having a go-to-market strategy, industry specialization, and the power of storytelling in marketing in the healthcare and life sciences industries false full 72     cd7bae31-e53b-4928-843e-ce805380aa86 Digital Marketing for SMBs: Organic, Paid & SEO Here are three things you’ll learn in this episode:

     

    ✅ The power of organic marketing and why it leads to long-term engagement

     

    ✅ How SEO is becoming a major focus for businesses looking to grow online

     

    ✅ The challenges and benefits of social media marketing for small businesses

     

    About Ashelin Walker and Silesky

     

    - Website: https://sileskymarketing.com/

    - LinkedIn: https://www.linkedin.com/in/ashelin-walker/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Mon, 14 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/digital-marketing-for-smbs-organic-paid-seo-wGVosuDd Here are three things you’ll learn in this episode:

     

    ✅ The power of organic marketing and why it leads to long-term engagement

     

    ✅ How SEO is becoming a major focus for businesses looking to grow online

     

    ✅ The challenges and benefits of social media marketing for small businesses

     

    About Ashelin Walker and Silesky

     

    - Website: https://sileskymarketing.com/

    - LinkedIn: https://www.linkedin.com/in/ashelin-walker/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Digital Marketing for SMBs: Organic, Paid & SEO Penji 00:43:50 On today’s episode, Ashelin Walker from Silesky talks to Daniela, Penji’s Partnership Coordinator and dives deep into the evolving landscape of digital marketing for small and medium-sized businesses, discussing the balance between organic content marketing and paid advertising. On today’s episode, Ashelin Walker from Silesky talks to Daniela, Penji’s Partnership Coordinator and dives deep into the evolving landscape of digital marketing for small and medium-sized businesses, discussing the balance between organic content marketing and paid advertising. false full 71     ce1be4d2-1c5a-4115-a5e7-b072f01bfd0c Organize Your Business Like a CEO: Tips for Well-being & Productivity Here are three things you’ll learn in this episode:

     

    1. The Importance of Mindset for Business Owners: Amber McCue emphasizes the need for business owners to operate with a CEO mindset, focusing on strategic aspects like vision, team-building, and financial oversight rather than getting stuck in day-to-day tasks. A quiz on her website helps entrepreneurs assess whether they are operating as an employee or a CEO within their own business.

     

    2. Delegation and Team Trust: Hiring the right people and trusting them with responsibilities is crucial for long-term business success. Many business owners struggle with delegation, believing no one can match their standards. Amber highlights the importance of finding team members who are passionate and skilled, which can enhance productivity and reduce personal workload.

     

    3. Balancing Workload and Productivity: Amber discusses the drawbacks of overworking, citing research that shows productivity declines after working extended hours for more than two to three weeks. To maintain efficiency, business owners should focus on high-impact activities, delegate effectively, and avoid burnout by resetting their workload or reframing their business model.

     

    About Amber McCue and her consulting agency:

     

    - Website: https://ambermccue.com/

    - LinkedIn: https://www.linkedin.com/in/ambermccue/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 13 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/organize-your-business-like-a-ceo-tips-for-well-being-productivity-vHEtANRe Here are three things you’ll learn in this episode:

     

    1. The Importance of Mindset for Business Owners: Amber McCue emphasizes the need for business owners to operate with a CEO mindset, focusing on strategic aspects like vision, team-building, and financial oversight rather than getting stuck in day-to-day tasks. A quiz on her website helps entrepreneurs assess whether they are operating as an employee or a CEO within their own business.

     

    2. Delegation and Team Trust: Hiring the right people and trusting them with responsibilities is crucial for long-term business success. Many business owners struggle with delegation, believing no one can match their standards. Amber highlights the importance of finding team members who are passionate and skilled, which can enhance productivity and reduce personal workload.

     

    3. Balancing Workload and Productivity: Amber discusses the drawbacks of overworking, citing research that shows productivity declines after working extended hours for more than two to three weeks. To maintain efficiency, business owners should focus on high-impact activities, delegate effectively, and avoid burnout by resetting their workload or reframing their business model.

     

    About Amber McCue and her consulting agency:

     

    - Website: https://ambermccue.com/

    - LinkedIn: https://www.linkedin.com/in/ambermccue/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Organize Your Business Like a CEO: Tips for Well-being & Productivity Penji 00:36:30 On today’s episode, Amber McCue talks to Shannon, Penji’s Partnership Coordinator about how to organize your business for not only success, but for your own personal well-being as an owner. On today’s episode, Amber McCue talks to Shannon, Penji’s Partnership Coordinator about how to organize your business for not only success, but for your own personal well-being as an owner. false full 70     1ab7e193-bf7f-4f32-9005-2b9055d5d9cf 3 Web Design Secrets: Content Priority, User Connection & Maintenance Here are three things you’ll learn in this episode:

     

    1. Prioritizing Content in Web Design: Instead of focusing on visual design first, Jolly Creative Agency prioritizes gathering and creating content before building a website. This approach ensures that the messaging, story, and client connection are clear and aligned, preventing the creation of visually appealing websites that lack meaningful communication.

     

    2. Balancing Analytics and Human Connection: Jolly Creative Agency emphasizes the importance of balancing data-driven insights with a focus on human connection. A website should cater to both user experience and Google's algorithms, ensuring that neither the customer nor search engines are confused by the content or structure.

     

    3. The Importance of Website Maintenance: Continuous website maintenance is critical for business success. Forms and other features can break over time, leading to missed customer opportunities. Regular updates and fresh eyes on the website help ensure that it remains functional and relevant, preventing loss of trust and customers.

     

    About Sarah Jolly and Jolly Creative Agency:

     

    - Website: http://www.jollycreativeagency.com/

    - LinkedIn: https://www.linkedin.com/in/sarah-jolly-b022ba10b/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 13 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/3-web-design-secrets-content-priority-user-connection-maintenance-al7DgyaW Here are three things you’ll learn in this episode:

     

    1. Prioritizing Content in Web Design: Instead of focusing on visual design first, Jolly Creative Agency prioritizes gathering and creating content before building a website. This approach ensures that the messaging, story, and client connection are clear and aligned, preventing the creation of visually appealing websites that lack meaningful communication.

     

    2. Balancing Analytics and Human Connection: Jolly Creative Agency emphasizes the importance of balancing data-driven insights with a focus on human connection. A website should cater to both user experience and Google's algorithms, ensuring that neither the customer nor search engines are confused by the content or structure.

     

    3. The Importance of Website Maintenance: Continuous website maintenance is critical for business success. Forms and other features can break over time, leading to missed customer opportunities. Regular updates and fresh eyes on the website help ensure that it remains functional and relevant, preventing loss of trust and customers.

     

    About Sarah Jolly and Jolly Creative Agency:

     

    - Website: http://www.jollycreativeagency.com/

    - LinkedIn: https://www.linkedin.com/in/sarah-jolly-b022ba10b/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     3 Web Design Secrets: Content Priority, User Connection & Maintenance Penji 00:40:21 On today’s episode, Sarah Jolly talks to Shannon, Penji’s Partnership Coordinator, about how important it is for agencies to talk to each other to learn and grow. On today’s episode, Sarah Jolly talks to Shannon, Penji’s Partnership Coordinator, about how important it is for agencies to talk to each other to learn and grow. false full 69     84f72b18-8c4b-49dd-b2d7-cf0810fb91a5 The Honest Truth About Entrepreneurship Here are three things you’ll learn in this episode:

     

    1. Overcoming Setbacks and Finding Opportunity: Jordan shares a pivotal moment in their life—being expelled from high school—which forced him to explore unconventional paths. Instead of following the traditional college route, he discovered podcasting, entrepreneurship, and marketing, which ultimately led him to start his own business. This highlights the importance of resilience and adaptability in career growth.

    2. Bridging the Gap Between Creativity and Business: Jordan emphasizes the divide between creatives and business executives, explaining that success in media and marketing requires an understanding of both. He positions himself as someone who can translate between these two worlds, showcasing how effective leadership requires both operational efficiency and creative vision.

    3. The Reality of Hardships in Entrepreneurship: The story highlights the often-overlooked struggles of business owners, from near-death experiences to financial setbacks and emotional lows, including depression and suicidal thoughts. He stresses that business is full of challenges and failures, which should be openly discussed rather than hidden. Acknowledging hardships helps aspiring entrepreneurs better prepare for inevitable obstacles.

     

    About Jordan Agolli and Force Media:

     

    - Website: http://www.forcemedia.me/

    - LinkedIn: https://www.linkedin.com/in/jordan-agolli/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 12 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-honest-truth-about-entrepreneurship-IlX6eLUm Here are three things you’ll learn in this episode:

     

    1. Overcoming Setbacks and Finding Opportunity: Jordan shares a pivotal moment in their life—being expelled from high school—which forced him to explore unconventional paths. Instead of following the traditional college route, he discovered podcasting, entrepreneurship, and marketing, which ultimately led him to start his own business. This highlights the importance of resilience and adaptability in career growth.

    2. Bridging the Gap Between Creativity and Business: Jordan emphasizes the divide between creatives and business executives, explaining that success in media and marketing requires an understanding of both. He positions himself as someone who can translate between these two worlds, showcasing how effective leadership requires both operational efficiency and creative vision.

    3. The Reality of Hardships in Entrepreneurship: The story highlights the often-overlooked struggles of business owners, from near-death experiences to financial setbacks and emotional lows, including depression and suicidal thoughts. He stresses that business is full of challenges and failures, which should be openly discussed rather than hidden. Acknowledging hardships helps aspiring entrepreneurs better prepare for inevitable obstacles.

     

    About Jordan Agolli and Force Media:

     

    - Website: http://www.forcemedia.me/

    - LinkedIn: https://www.linkedin.com/in/jordan-agolli/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Honest Truth About Entrepreneurship Penji 00:51:09 On today’s episode, Jordan Agolli talks to Shannon, Penji’s Partnership Coordinator, about his journey building Force Media while battling numerous challenges. He shares how his back injuries, long COVID, and mental health struggles nearly derailed his business—and how prioritizing his well-being ultimately led to greater success. On today’s episode, Jordan Agolli talks to Shannon, Penji’s Partnership Coordinator, about his journey building Force Media while battling numerous challenges. He shares how his back injuries, long COVID, and mental health struggles nearly derailed his business—and how prioritizing his well-being ultimately led to greater success. false full 68     ba94e389-94c1-4b1a-a587-539c79755f11 AI in Modern Marketing: Expert Shares Practical Strategies & Tips Here are three things you’ll learn in this episode:

     

    1. Building a Strong Team: Rich emphasized the importance of hiring based on skill gaps and personality fit rather than strictly following corporate structures. Over time, he realized the value of bringing in experts to handle specific roles, such as designers, SEO specialists, and project managers. He also highlighted the concept of a "visionary" and an "integrator" in business—where he provides ideas while a key team member ensures execution.

    2. AI as an Assistive Tool in Marketing: Rich shared his perspective on AI, stating that while he doesn’t use it for writing, he finds it valuable for research, structuring content, optimizing landing pages, and improving SEO. He sees AI as an objective tool that helps speed up processes, provide feedback, and support brainstorming, making it a useful assistant rather than a replacement for human expertise.

    3. The Balance Between Automation and Human Connection: Businesses must adapt to changing consumer preferences, whether for automation and self-service or for personal, face-to-face interactions. The key is balancing efficiency with meaningful engagement. While automation streamlines processes, the value of human relationships and personalized experiences remains critical in marketing and client interactions.

     

    About Rich Brooks and Flyte New Media:

     

    - Website: https://www.takeflyte.com/

    - LinkedIn: https://www.linkedin.com/in/therichbrooks/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 12 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/ai-in-modern-marketing-expert-shares-practical-strategies-tips-cleyxXpt Here are three things you’ll learn in this episode:

     

    1. Building a Strong Team: Rich emphasized the importance of hiring based on skill gaps and personality fit rather than strictly following corporate structures. Over time, he realized the value of bringing in experts to handle specific roles, such as designers, SEO specialists, and project managers. He also highlighted the concept of a "visionary" and an "integrator" in business—where he provides ideas while a key team member ensures execution.

    2. AI as an Assistive Tool in Marketing: Rich shared his perspective on AI, stating that while he doesn’t use it for writing, he finds it valuable for research, structuring content, optimizing landing pages, and improving SEO. He sees AI as an objective tool that helps speed up processes, provide feedback, and support brainstorming, making it a useful assistant rather than a replacement for human expertise.

    3. The Balance Between Automation and Human Connection: Businesses must adapt to changing consumer preferences, whether for automation and self-service or for personal, face-to-face interactions. The key is balancing efficiency with meaningful engagement. While automation streamlines processes, the value of human relationships and personalized experiences remains critical in marketing and client interactions.

     

    About Rich Brooks and Flyte New Media:

     

    - Website: https://www.takeflyte.com/

    - LinkedIn: https://www.linkedin.com/in/therichbrooks/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     AI in Modern Marketing: Expert Shares Practical Strategies & Tips Penji 00:32:27 On today’s episode, Rich Brooks talks to Shannon, Penji’s Partnership Coordinator, about growing a digital agency, the evolution of Flyte New Media, and how AI is shaping marketing strategies. Rich shares insights on building a strong team, refining business structures, and leveraging AI as a tool for optimization and creativity. On today’s episode, Rich Brooks talks to Shannon, Penji’s Partnership Coordinator, about growing a digital agency, the evolution of Flyte New Media, and how AI is shaping marketing strategies. Rich shares insights on building a strong team, refining business structures, and leveraging AI as a tool for optimization and creativity. false full 67     b0c3d888-1e8d-4322-bf4b-35b2392a69b7 Custom Healthcare Software Development: AI, HIPAA Compliance & Automation Here are three things you’ll learn in this episode:

     

    🔹 The role of AI in software development

     

    🔹 Navigating HIPAA compliance in mobile and web applications

     

    🔹 How process automation helps healthcare companies scale

     

    About Ghazenfer Mansoor and Technology Rivers a

     

    - Website: https://technologyrivers.com/

    - LinkedIn: https://www.linkedin.com/in/gmansoor/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Fri, 11 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/custom-healthcare-software-development-ai-hipaa-compliance-automation-BqncppkX Here are three things you’ll learn in this episode:

     

    🔹 The role of AI in software development

     

    🔹 Navigating HIPAA compliance in mobile and web applications

     

    🔹 How process automation helps healthcare companies scale

     

    About Ghazenfer Mansoor and Technology Rivers a

     

    - Website: https://technologyrivers.com/

    - LinkedIn: https://www.linkedin.com/in/gmansoor/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Custom Healthcare Software Development: AI, HIPAA Compliance & Automation Penji 00:21:57 On today’s episode, Ghazenfer Mansoor, CEO of Technology Rivers, talks to Daniela, Penji’s Partnership Coordinator a software development company specializing in healthcare technology, AI integration, and process automation.He shares how his company pivoted from mobile app development to custom software solutions, helping healthcare businesses streamline operations and build HIPAA-compliant applications. On today’s episode, Ghazenfer Mansoor, CEO of Technology Rivers, talks to Daniela, Penji’s Partnership Coordinator a software development company specializing in healthcare technology, AI integration, and process automation.He shares how his company pivoted from mobile app development to custom software solutions, helping healthcare businesses streamline operations and build HIPAA-compliant applications. false full 66     53e7d815-eaa6-4e6c-bedb-7597cc221f35 Technology, Strategy & Accounting: Helping Businesses Thrive with KDG Here are three things you’ll learn in this episode:

     

    1. KDG is a professional services firm focused on helping businesses move from 'making it work' to 'making it happen' by providing support in technology, strategy, and accounting. They emphasize improving operational efficiency and client satisfaction.

    2. KDG prioritizes a strong set of core values, including thorough and transparent communication, attention to detail, predictability, respect, and a commitment to excellence and humility. These values guide their interactions with both clients and employees.

    3. KDG leverages AI to help businesses improve efficiency and gain a competitive edge by automating tasks and analyzing large datasets. This allows clients to focus on high-value work and achieve significant productivity gains.

     

    Tune in to learn how KDG's approach can help your business thrive, and discover the power of building trust and embracing innovation. You won't want to miss these valuable insights!

     

    About Kyle David and The Kyle David Group:

     

    - Website: http://www.kyledavidgroup.com/

    - LinkedIn: https://www.linkedin.com/in/kyledavidgroup/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 11 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/technology-strategy-accounting-helping-businesses-thrive-with-kdg-JrZAQeDk Here are three things you’ll learn in this episode:

     

    1. KDG is a professional services firm focused on helping businesses move from 'making it work' to 'making it happen' by providing support in technology, strategy, and accounting. They emphasize improving operational efficiency and client satisfaction.

    2. KDG prioritizes a strong set of core values, including thorough and transparent communication, attention to detail, predictability, respect, and a commitment to excellence and humility. These values guide their interactions with both clients and employees.

    3. KDG leverages AI to help businesses improve efficiency and gain a competitive edge by automating tasks and analyzing large datasets. This allows clients to focus on high-value work and achieve significant productivity gains.

     

    Tune in to learn how KDG's approach can help your business thrive, and discover the power of building trust and embracing innovation. You won't want to miss these valuable insights!

     

    About Kyle David and The Kyle David Group:

     

    - Website: http://www.kyledavidgroup.com/

    - LinkedIn: https://www.linkedin.com/in/kyledavidgroup/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Technology, Strategy & Accounting: Helping Businesses Thrive with KDG Penji 00:32:55 On today’s episode, Kyle David talks to Shannon, Penji’s Partnership Coordinator, about being overly transparent with your partners to a fault to be trusted in your relationship. On today’s episode, Kyle David talks to Shannon, Penji’s Partnership Coordinator, about being overly transparent with your partners to a fault to be trusted in your relationship. false full 65     d28b9c9c-217c-4cfe-8f9a-393f2d0230f4 The Role of AI in Marketing: Will AI Replace Marketers? On today’s episode, Chris Fink talks to Shannon, Penji’s Partnership Coordinator his unique path into the digital marketing world, emphasizing the importance of an entrepreneurial mindset and clear communication with clients to achieve real results.

     

    Here are three things you’ll learn in this episode:

     

    1. Chris Fink's entry into digital marketing was unconventional, stemming from his experience as an entrepreneur needing to market his own med spa.

    2. Chris highlights the importance of communicating with clients by focusing on their desired outcomes and results rather than overwhelming them with technical marketing jargon.

    3. The conversation touches on the evolving role of AI in marketing, with Chris sharing his cautious yet open perspective on its current uses and future potential, emphasizing the continued need for human oversight and originality.

     

    Tune in to hear Chris's insightful perspective on building strong client partnerships and navigating the ever-changing landscape of digital marketing!

     

    About Chris Fink and Fannit:

     

    - Website: https://www.fannit.com/

    - LinkedIn: https://www.linkedin.com/in/christophersfink/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 10 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-role-of-ai-in-marketing-will-ai-replace-marketers-IucpujL1 On today’s episode, Chris Fink talks to Shannon, Penji’s Partnership Coordinator his unique path into the digital marketing world, emphasizing the importance of an entrepreneurial mindset and clear communication with clients to achieve real results.

     

    Here are three things you’ll learn in this episode:

     

    1. Chris Fink's entry into digital marketing was unconventional, stemming from his experience as an entrepreneur needing to market his own med spa.

    2. Chris highlights the importance of communicating with clients by focusing on their desired outcomes and results rather than overwhelming them with technical marketing jargon.

    3. The conversation touches on the evolving role of AI in marketing, with Chris sharing his cautious yet open perspective on its current uses and future potential, emphasizing the continued need for human oversight and originality.

     

    Tune in to hear Chris's insightful perspective on building strong client partnerships and navigating the ever-changing landscape of digital marketing!

     

    About Chris Fink and Fannit:

     

    - Website: https://www.fannit.com/

    - LinkedIn: https://www.linkedin.com/in/christophersfink/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Role of AI in Marketing: Will AI Replace Marketers? Penji 00:48:20 On today’s episode, Chris Fink talks to Shannon, Penji’s Partnership Coordinator his unique path into the digital marketing world, emphasizing the importance of an entrepreneurial mindset and clear communication with clients to achieve real results. On today’s episode, Chris Fink talks to Shannon, Penji’s Partnership Coordinator his unique path into the digital marketing world, emphasizing the importance of an entrepreneurial mindset and clear communication with clients to achieve real results. false full 64     e7df9bac-dd69-419a-bb6d-698eb326e94e Demand Capture vs. Lead Generation: The Key to Long-Term SaaS Growth Here are three things you’ll learn in this episode:

     

    ✅ How buyers’ behaviors have shifted—why SEO, cold emails, and outbound sales reps aren’t as effective as they once were

     

    ✅ Why messaging and problem identification are the keys to cutting through the noise and driving conversions

     

    ✅ The importance of demand capture vs. lead generation and how SaaS companies can attract and nurture long-term clients

     

    About Jason Myers and Austin Lawrence:

     

    - Website: https://www.austinlawrence.com/

    - LinkedIn: https://www.linkedin.com/in/jason-myers-content-maven/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 9 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/demand-capture-vs-lead-generation-the-key-to-long-term-saas-growth-UhkoMaC0 Here are three things you’ll learn in this episode:

     

    ✅ How buyers’ behaviors have shifted—why SEO, cold emails, and outbound sales reps aren’t as effective as they once were

     

    ✅ Why messaging and problem identification are the keys to cutting through the noise and driving conversions

     

    ✅ The importance of demand capture vs. lead generation and how SaaS companies can attract and nurture long-term clients

     

    About Jason Myers and Austin Lawrence:

     

    - Website: https://www.austinlawrence.com/

    - LinkedIn: https://www.linkedin.com/in/jason-myers-content-maven/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Demand Capture vs. Lead Generation: The Key to Long-Term SaaS Growth Penji 00:33:05 On today’s episode, Jason Myers talks to Daniela, Penji’s Partnership Coordinator about the changing landscape of B2B and SaaS marketing.The evolution of the Predictable Revenue Model and why traditional lead generation strategies are failing. How companies like ClickUp and Zendesk are leveraging creative content to grow exponentially and other cool things! On today’s episode, Jason Myers talks to Daniela, Penji’s Partnership Coordinator about the changing landscape of B2B and SaaS marketing.The evolution of the Predictable Revenue Model and why traditional lead generation strategies are failing. How companies like ClickUp and Zendesk are leveraging creative content to grow exponentially and other cool things! false full 63     3d3bb284-df30-45a8-b5bc-6a1aad5d8669 QUIT Your 9-to-5: How to Build a Profitable E-Commerce Business Here are three things you’ll learn in this episode:

     

    🌎 How to Build a Profitable E-Commerce Business

     

    🤝 The Evolution of E-Commerce & Online Marketing

     

    💡 Strategies for Getting Your First 100 Sales

     

    About Fernando:

     

    - Website: https://fernandosustaita.com/courses/

    - YouTube: https://www.youtube.com/@FernandoSustaita/videos

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 9 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/quit-your-9-to-5-how-to-build-a-profitable-e-commerce-business-9txxdLVu Here are three things you’ll learn in this episode:

     

    🌎 How to Build a Profitable E-Commerce Business

     

    🤝 The Evolution of E-Commerce & Online Marketing

     

    💡 Strategies for Getting Your First 100 Sales

     

    About Fernando:

     

    - Website: https://fernandosustaita.com/courses/

    - YouTube: https://www.youtube.com/@FernandoSustaita/videos

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     QUIT Your 9-to-5: How to Build a Profitable E-Commerce Business Penji 00:36:37 On today’s episode we dive into the incredible e-commerce journey of our guest, Fernando Sustaita who started selling collectibles on eBay in 1998 and evolved into a full-time entrepreneur. He shares how he transitioned from corporate life to running his own business, selling across platforms like Amazon, Etsy, Shopify, and TikTok. Learn how e-commerce has changed over the decades, the key strategies for building trust with customers, and how he made his first 100 sales. If you're interested in starting or scaling an online business, this episode is packed with insights you won't want to miss! On today’s episode we dive into the incredible e-commerce journey of our guest, Fernando Sustaita who started selling collectibles on eBay in 1998 and evolved into a full-time entrepreneur. He shares how he transitioned from corporate life to running his own business, selling across platforms like Amazon, Etsy, Shopify, and TikTok. Learn how e-commerce has changed over the decades, the key strategies for building trust with customers, and how he made his first 100 sales. If you're interested in starting or scaling an online business, this episode is packed with insights you won't want to miss! false full 62     8e172b82-076d-45f0-8b8b-0eb0572b9fbf The Real Key to Marketing: Stop Wasting Money on the Wrong Leads Here are three things you’ll learn in this episode:

     

    1. The Importance of a Holistic Marketing Approach: Oozle Media emphasizes a holistic marketing strategy, treating marketing as an ecosystem where various elements—SEO, content, paid ads, and traditional marketing—work together. A business that relies too heavily on one tactic risks stagnation, making an integrated approach more effective.

     

    2. Challenges in Marketing Specific Industries: Certain industries, such as dentistry and startups, present unique marketing challenges due to market saturation and business owners’ varying levels of business acumen. Agencies that specialize in particular niches, like Oozle Media with beauty schools and post-secondary education, can provide more effective and tailored strategies.

     

    3. Quality Over Quantity in Lead Generation – Many businesses overemphasize the number of leads rather than their quality. Facebook forms and pixel tracking often inflate lead counts but don't guarantee conversions. True success comes from refining the pipeline, ensuring leads are qualified, and identifying where potential drop-offs occur.

     

    About Patrik Connole and Oozle Media:

     

    - Website: http://www.oozlemedia.com/

    - LinkedIn: https://www.linkedin.com/in/patrik-connole/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Tue, 8 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-real-key-to-marketing-stop-wasting-money-on-the-wrong-leads-_V4u5d2A Here are three things you’ll learn in this episode:

     

    1. The Importance of a Holistic Marketing Approach: Oozle Media emphasizes a holistic marketing strategy, treating marketing as an ecosystem where various elements—SEO, content, paid ads, and traditional marketing—work together. A business that relies too heavily on one tactic risks stagnation, making an integrated approach more effective.

     

    2. Challenges in Marketing Specific Industries: Certain industries, such as dentistry and startups, present unique marketing challenges due to market saturation and business owners’ varying levels of business acumen. Agencies that specialize in particular niches, like Oozle Media with beauty schools and post-secondary education, can provide more effective and tailored strategies.

     

    3. Quality Over Quantity in Lead Generation – Many businesses overemphasize the number of leads rather than their quality. Facebook forms and pixel tracking often inflate lead counts but don't guarantee conversions. True success comes from refining the pipeline, ensuring leads are qualified, and identifying where potential drop-offs occur.

     

    About Patrik Connole and Oozle Media:

     

    - Website: http://www.oozlemedia.com/

    - LinkedIn: https://www.linkedin.com/in/patrik-connole/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     The Real Key to Marketing: Stop Wasting Money on the Wrong Leads Penji 00:33:46 On today’s episode, Patrik Connole chats with Shannon, Penji’s Partnership Coordinator, about the real key to marketing—understanding what customers actually need. They break down why paid ads aren’t always the answer, how beauty schools (and businesses in general) can attract better leads, and even take a fun dive into Google’s secrets. On today’s episode, Patrik Connole chats with Shannon, Penji’s Partnership Coordinator, about the real key to marketing—understanding what customers actually need. They break down why paid ads aren’t always the answer, how beauty schools (and businesses in general) can attract better leads, and even take a fun dive into Google’s secrets. false full 61     3b70fd66-7566-45c3-a65c-a58519566296 Niche Marketing for Agencies: Client Acquisition Strategies Here are three things you’ll learn in this episode:

     

    1. Niche Focus and Evolution: Interchanges began as a web design company over 20 years ago and evolved into a full-service digital marketing agency specializing in industrial and B2B sectors. Niching down to industrial companies was critical to their success, focusing on sectors like chemical companies, equipment manufacturers, and distributors.

    2. Strong Team and Client Communication: Trust and open communication are key to maintaining strong client relationships. Interchanges practices a "sundown policy," ensuring all client inquiries are responded to within the day. Internally, they prioritize role clarity and encourage team members to speak up if they feel overwhelmed, fostering a supportive work environment where asking for help is encouraged.

    3. Persistence and Personalized Outreach: Success in client acquisition often comes from professional persistence, using valid business reasons to stay in touch, whether through calls, emails, or LinkedIn messages. Tailoring outreach with thoughtful, researched reasons and avoiding generic "follow-up" language increases the chance of engaging potential clients.

     

    About Nelson Bruton and Interchanges:

     

    - Website: https://www.interchanges.com/

    - LinkedIn: https://www.linkedin.com/in/nelson-bruton/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Tue, 8 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/niche-marketing-for-agencies-client-acquisition-strategies-_iaWerTQ Here are three things you’ll learn in this episode:

     

    1. Niche Focus and Evolution: Interchanges began as a web design company over 20 years ago and evolved into a full-service digital marketing agency specializing in industrial and B2B sectors. Niching down to industrial companies was critical to their success, focusing on sectors like chemical companies, equipment manufacturers, and distributors.

    2. Strong Team and Client Communication: Trust and open communication are key to maintaining strong client relationships. Interchanges practices a "sundown policy," ensuring all client inquiries are responded to within the day. Internally, they prioritize role clarity and encourage team members to speak up if they feel overwhelmed, fostering a supportive work environment where asking for help is encouraged.

    3. Persistence and Personalized Outreach: Success in client acquisition often comes from professional persistence, using valid business reasons to stay in touch, whether through calls, emails, or LinkedIn messages. Tailoring outreach with thoughtful, researched reasons and avoiding generic "follow-up" language increases the chance of engaging potential clients.

     

    About Nelson Bruton and Interchanges:

     

    - Website: https://www.interchanges.com/

    - LinkedIn: https://www.linkedin.com/in/nelson-bruton/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Niche Marketing for Agencies: Client Acquisition Strategies Penji 00:32:59 On today’s episode, Nelson Bruton talks to Shannon, Penji’s Partnership Coordinator about keeping the services that your agency offers within your wheelhouse. On today’s episode, Nelson Bruton talks to Shannon, Penji’s Partnership Coordinator about keeping the services that your agency offers within your wheelhouse. false full 60     bd164c4e-ac4e-4df2-9f15-c66308906fc0 Creative Agency Secrets: Structure, Flexibility & Innovation On today’s episode, Leslie Jones talks to Shannon, Penji’s Partnership Coordinator, about the balance between structure and flexibility in agency life, the importance of recognizing individual strengths within a creative team, and how a storytelling-first approach helps businesses uncover and communicate their unique value.

     

    Here are three things you’ll learn in this episode:

     

    1. Balancing Structure and Creativity in an Agency: Leslie discusses the challenges of maintaining efficiency in a creative agency like Sublime Media Group. While structure and project management are necessary, a rigid corporate-style approach can stifle creativity. Instead, her team constantly adapts their processes to foster collaboration while meeting client needs and deadlines.

    2. The Role of Young Minds and Innovation in Marketing: The conversation highlights how marketing thrives on fresh perspectives and rapid adaptation to new trends. Young professionals are valued for their understanding of digital spaces, and agencies benefit from embracing innovation rather than sticking to outdated corporate structures.

    3. Balancing Deadlines with Creative Workflows: While deadlines are essential, forcing creatives into a high-speed production mindset can stifle their creativity. Effective project management involves understanding each team member’s strengths and assigning tasks accordingly. Some team members excel under tight deadlines, while others require more time to produce high-quality work. Striking a balance ensures both efficiency and creative excellence.

     

    About Leslie Jones:

     

    - Website: http://www.sublimemediagroup.com/

    - LinkedIn: https://www.linkedin.com/in/lesliejonesmba/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 7 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/creative-agency-secrets-structure-flexibility-innovation-_F6ydh7B On today’s episode, Leslie Jones talks to Shannon, Penji’s Partnership Coordinator, about the balance between structure and flexibility in agency life, the importance of recognizing individual strengths within a creative team, and how a storytelling-first approach helps businesses uncover and communicate their unique value.

     

    Here are three things you’ll learn in this episode:

     

    1. Balancing Structure and Creativity in an Agency: Leslie discusses the challenges of maintaining efficiency in a creative agency like Sublime Media Group. While structure and project management are necessary, a rigid corporate-style approach can stifle creativity. Instead, her team constantly adapts their processes to foster collaboration while meeting client needs and deadlines.

    2. The Role of Young Minds and Innovation in Marketing: The conversation highlights how marketing thrives on fresh perspectives and rapid adaptation to new trends. Young professionals are valued for their understanding of digital spaces, and agencies benefit from embracing innovation rather than sticking to outdated corporate structures.

    3. Balancing Deadlines with Creative Workflows: While deadlines are essential, forcing creatives into a high-speed production mindset can stifle their creativity. Effective project management involves understanding each team member’s strengths and assigning tasks accordingly. Some team members excel under tight deadlines, while others require more time to produce high-quality work. Striking a balance ensures both efficiency and creative excellence.

     

    About Leslie Jones:

     

    - Website: http://www.sublimemediagroup.com/

    - LinkedIn: https://www.linkedin.com/in/lesliejonesmba/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Creative Agency Secrets: Structure, Flexibility & Innovation Penji 00:35:36 On today’s episode, Leslie Jones talks to Shannon, Penji’s Partnership Coordinator, about the balance between structure and flexibility in agency life, the importance of recognizing individual strengths within a creative team, and how a storytelling-first approach helps businesses uncover and communicate their unique value. On today’s episode, Leslie Jones talks to Shannon, Penji’s Partnership Coordinator, about the balance between structure and flexibility in agency life, the importance of recognizing individual strengths within a creative team, and how a storytelling-first approach helps businesses uncover and communicate their unique value. false full 59     ccb8d911-a097-427c-8d92-0f45eb30594e Amazon & Beyond: E-commerce Strategies for Brand Growth Here are three things you’ll learn in this episode:

    1. Andrew emphasizes the importance of a strong brand guide and image plan when marketing on platforms like Amazon, using the example of a hairbrush for chinchillas to illustrate how to tailor product presentation.
    2. He discusses the strategic considerations for choosing the right e-commerce platform, highlighting the unique strengths of platforms like eBay, Etsy, and TikTok Shop, and how to leverage Amazon data for retail expansion.
    3. The importance of understanding cultural nuances when expanding into international markets, using Germany as an example of a market that values detailed, factual product information over emotional content.

    About Andrew Morgans & Marknology:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 7 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/amazon-beyond-e-commerce-strategies-for-brand-growth-cSxQLpTI Here are three things you’ll learn in this episode:

    1. Andrew emphasizes the importance of a strong brand guide and image plan when marketing on platforms like Amazon, using the example of a hairbrush for chinchillas to illustrate how to tailor product presentation.
    2. He discusses the strategic considerations for choosing the right e-commerce platform, highlighting the unique strengths of platforms like eBay, Etsy, and TikTok Shop, and how to leverage Amazon data for retail expansion.
    3. The importance of understanding cultural nuances when expanding into international markets, using Germany as an example of a market that values detailed, factual product information over emotional content.

    About Andrew Morgans & Marknology:

    ✨Sponsors✨

    Penji, the human-first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Amazon & Beyond: E-commerce Strategies for Brand Growth Penji 00:35:45 On today’s episode, Andrew Morgans talks to Shannon, Penji’s Partnership Coordinator about the world of e-commerce and brand building with Andrew Morgans, founder of Marknology! This episode explores strategies for navigating online marketplaces, from Amazon to emerging platforms, and how to effectively tell your brand's story to reach a wider audience. On today’s episode, Andrew Morgans talks to Shannon, Penji’s Partnership Coordinator about the world of e-commerce and brand building with Andrew Morgans, founder of Marknology! This episode explores strategies for navigating online marketplaces, from Amazon to emerging platforms, and how to effectively tell your brand's story to reach a wider audience. false full 58     45bfcaa5-f5b7-4567-afe3-be31b11adf37 Become a HubSpot Expert: Niche Services & Client Acquisition Here are three things you’ll learn in this episode:

     

    1. Focus on Technical Expertise in HubSpot: Theia Strategies specializes in the technical aspects of HubSpot, such as coding, integration, and account structure, rather than broader marketing strategies like demand generation or ads. This niche focus allows them to cater to the increasing number of businesses using HubSpot, ensuring a consistent flow of customers.

    2. Balancing Client Retention and Sales Prospecting: It's important for Theia Strategies to maintain both client retention and active sales efforts. Relying solely on existing clients is risky due to potential layoffs or budget constraints, so constant prospecting and lead generation through platforms like LinkedIn, networking, and referrals are essential to business continuity.

    3. Growth Depends on Continuous Effort: While Theia Strategies can set up processes and technology, actual business growth relies on the client's consistent implementation and proactive management. Success requires ongoing effort in sales, marketing, and customer satisfaction, and there are no guarantees of growth without sustained work.

     

    About Islin Munisteri and Theia Strategies:

     

    - Website: https://www.theiastrategies.com/

    - LinkedIn: https://www.linkedin.com/in/islinmunisteri/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 6 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/become-a-hubspot-expert-niche-services-client-acquisition-5li97wBz Here are three things you’ll learn in this episode:

     

    1. Focus on Technical Expertise in HubSpot: Theia Strategies specializes in the technical aspects of HubSpot, such as coding, integration, and account structure, rather than broader marketing strategies like demand generation or ads. This niche focus allows them to cater to the increasing number of businesses using HubSpot, ensuring a consistent flow of customers.

    2. Balancing Client Retention and Sales Prospecting: It's important for Theia Strategies to maintain both client retention and active sales efforts. Relying solely on existing clients is risky due to potential layoffs or budget constraints, so constant prospecting and lead generation through platforms like LinkedIn, networking, and referrals are essential to business continuity.

    3. Growth Depends on Continuous Effort: While Theia Strategies can set up processes and technology, actual business growth relies on the client's consistent implementation and proactive management. Success requires ongoing effort in sales, marketing, and customer satisfaction, and there are no guarantees of growth without sustained work.

     

    About Islin Munisteri and Theia Strategies:

     

    - Website: https://www.theiastrategies.com/

    - LinkedIn: https://www.linkedin.com/in/islinmunisteri/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Become a HubSpot Expert: Niche Services & Client Acquisition Penji 00:36:34 On today’s episode, Islin Munisteri talks to Shannon, Penji’s Partnership Coordinator, about the ins and outs of being a Hubspot expert and the creativity and success behind building a brand for your agency that reflects your work. On today’s episode, Islin Munisteri talks to Shannon, Penji’s Partnership Coordinator, about the ins and outs of being a Hubspot expert and the creativity and success behind building a brand for your agency that reflects your work. false full 57     493cb3a9-5a7d-4427-8cb2-42392bc8b6b3 Boost Website Traffic: Proven Techniques for Digital Agencies Here are three things you’ll learn in this episode:

     

    1. Adaptability in Digital Marketing: The agency highlights the importance of adapting to changes in marketing trends, like the rise of influencer marketing, and keeping up with evolving digital marketing practices. They continuously adjust their services based on market needs.

    2. Growth Through Trial and Error: The agency expanded its services by hiring talent, building capabilities, and even acquiring other agencies. They emphasize a trial-and-error method to discover what works best for their clients while maintaining profitability and refining their service offerings.

    3. Building and Maintaining Client Relationships: Cultivating strong relationships with clients, whether through personal touches like gifts or more frequent check-ins, enhances trust and increases client retention. Remote work has made in-person meetings less common, but efforts to maintain close relationships are still key to fostering client loyalty and satisfaction.

     

    About Lior Eldan and Moburst:

     

    - Website: http://moburst.com/

    - LinkedIn: https://www.linkedin.com/in/lioreldan/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sun, 6 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/boost-website-traffic-proven-techniques-for-digital-agencies-K_cr6Nlw Here are three things you’ll learn in this episode:

     

    1. Adaptability in Digital Marketing: The agency highlights the importance of adapting to changes in marketing trends, like the rise of influencer marketing, and keeping up with evolving digital marketing practices. They continuously adjust their services based on market needs.

    2. Growth Through Trial and Error: The agency expanded its services by hiring talent, building capabilities, and even acquiring other agencies. They emphasize a trial-and-error method to discover what works best for their clients while maintaining profitability and refining their service offerings.

    3. Building and Maintaining Client Relationships: Cultivating strong relationships with clients, whether through personal touches like gifts or more frequent check-ins, enhances trust and increases client retention. Remote work has made in-person meetings less common, but efforts to maintain close relationships are still key to fostering client loyalty and satisfaction.

     

    About Lior Eldan and Moburst:

     

    - Website: http://moburst.com/

    - LinkedIn: https://www.linkedin.com/in/lioreldan/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Boost Website Traffic: Proven Techniques for Digital Agencies Penji 00:31:46 On today’s episode, Lior Eldan talks to Shannon, Penji’s Partnership Coordinator, about how to build your agency, and the best way to drive traffic and views to your website. On today’s episode, Lior Eldan talks to Shannon, Penji’s Partnership Coordinator, about how to build your agency, and the best way to drive traffic and views to your website. false full 56     a7c7d977-db23-4aa3-8df2-2b5d15983026 How to Build a Remote Office: Hiring & Culture Here are three things you’ll learn in this episode:

     

    1. Establishing a Philadelphia Office: After working at a New York PPC agency, Brendan returned to Philadelphia to open a new office for the agency. This involved starting in a small coworking space, recruiting talent, and creating a positive workplace culture that emphasized natural curiosity, reliability, and empathy in employees.

    2. Client Communication and Problem-Solving: Brendan highlighted the importance of adapting communication styles to meet clients at their level, ensuring clear understanding and collaboration. He also expressed a preference for problem-solving in campaigns, sharing a complex insurance marketing campaign that involved targeting customers without overlapping with competitors while maintaining compliance.

    3. LinkedIn vs. Email Outreach: Brendan believes that both LinkedIn and email marketing have their merits, depending on execution. He highlights a successful newsletter strategy that focuses on engaging content rather than traditional promotional tactics, suggesting that authentic connections can enhance outreach efforts.

     

    About Brendan Roach and AdVenture Media:

     

    - Website: https://www.adventureppc.com/

    - LinkedIn: https://www.linkedin.com/in/brendan-roach-a64364135/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Sat, 5 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-build-a-remote-office-hiring-culture-5HCBqKdo Here are three things you’ll learn in this episode:

     

    1. Establishing a Philadelphia Office: After working at a New York PPC agency, Brendan returned to Philadelphia to open a new office for the agency. This involved starting in a small coworking space, recruiting talent, and creating a positive workplace culture that emphasized natural curiosity, reliability, and empathy in employees.

    2. Client Communication and Problem-Solving: Brendan highlighted the importance of adapting communication styles to meet clients at their level, ensuring clear understanding and collaboration. He also expressed a preference for problem-solving in campaigns, sharing a complex insurance marketing campaign that involved targeting customers without overlapping with competitors while maintaining compliance.

    3. LinkedIn vs. Email Outreach: Brendan believes that both LinkedIn and email marketing have their merits, depending on execution. He highlights a successful newsletter strategy that focuses on engaging content rather than traditional promotional tactics, suggesting that authentic connections can enhance outreach efforts.

     

    About Brendan Roach and AdVenture Media:

     

    - Website: https://www.adventureppc.com/

    - LinkedIn: https://www.linkedin.com/in/brendan-roach-a64364135/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     How to Build a Remote Office: Hiring & Culture Penji 00:39:13 On today’s episode, Brendan Roach talks to Shannon, Penji’s Partnership Coordinator about starting a new office entirely by yourself and recruiting talent that fits the attitude that you envision your work environment to embody. On today’s episode, Brendan Roach talks to Shannon, Penji’s Partnership Coordinator about starting a new office entirely by yourself and recruiting talent that fits the attitude that you envision your work environment to embody. false full 55     e8643ffa-e7cc-446e-ad7d-b56149b57262 Reputation & Relationships: The Key to Long-Term Agency Success Here are three things you’ll learn in this episode:

     

    1. Starting Small to Build Credibility: Andrew Maff focused on building credibility and content while under a non-compete agreement. They took on smaller tasks, including SaaS clients and consulting calls, to generate income and develop case studies, reviews, and examples. This slow, bootstrapped growth helped establish credibility and build a foundation for the agency.

    2. The Importance of Reputation and Long-Term Relationships: Andrew emphasizes that reputation is everything in the agency space, and it can't be scaled overnight. By helping potential clients, even with small tasks, they build goodwill that often leads to future business. This approach demonstrates the value of nurturing long-term relationships, even if they don’t provide immediate returns.

    3. Building a Full-Service, Integrated Agency: BlueTuskr developed a model where all marketing services (SEO, paid media, social, etc.) are offered under one roof, with a central account strategist overseeing everything. This approach ensures cohesive communication and better project management, preventing the fragmentation that occurs when multiple specialized agencies work on separate parts of a client's marketing strategy.

     

    Subscribe to our weekly newsletter:

     

    About Andrew Maff and Blue Tuskr:

     

    - Website: https://bluetuskr.com/

    - LinkedIn: https://www.linkedin.com/in/andrewmaff/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sat, 5 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/reputation-relationships-the-key-to-long-term-agency-success-PcQGXg9z Here are three things you’ll learn in this episode:

     

    1. Starting Small to Build Credibility: Andrew Maff focused on building credibility and content while under a non-compete agreement. They took on smaller tasks, including SaaS clients and consulting calls, to generate income and develop case studies, reviews, and examples. This slow, bootstrapped growth helped establish credibility and build a foundation for the agency.

    2. The Importance of Reputation and Long-Term Relationships: Andrew emphasizes that reputation is everything in the agency space, and it can't be scaled overnight. By helping potential clients, even with small tasks, they build goodwill that often leads to future business. This approach demonstrates the value of nurturing long-term relationships, even if they don’t provide immediate returns.

    3. Building a Full-Service, Integrated Agency: BlueTuskr developed a model where all marketing services (SEO, paid media, social, etc.) are offered under one roof, with a central account strategist overseeing everything. This approach ensures cohesive communication and better project management, preventing the fragmentation that occurs when multiple specialized agencies work on separate parts of a client's marketing strategy.

     

    Subscribe to our weekly newsletter:

     

    About Andrew Maff and Blue Tuskr:

     

    - Website: https://bluetuskr.com/

    - LinkedIn: https://www.linkedin.com/in/andrewmaff/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Reputation & Relationships: The Key to Long-Term Agency Success Penji 00:27:07 On today’s episode, Andrew Maff talks to Shannon, Penji’s Partnership Coordinator about extending your business beyond what it was set out to be, and dipping your toes into the media scene to build your network. On today’s episode, Andrew Maff talks to Shannon, Penji’s Partnership Coordinator about extending your business beyond what it was set out to be, and dipping your toes into the media scene to build your network. false full 54     c02166e6-ed63-40e0-a431-3075aeb1720b How to Get Your First 100 Customers: AI-Powered Lead Gen & Insights Here are three things you’ll learn in this episode:

     

    🌎 The Role of Generative AI in Creative Business Development The Role of Generative AI in Creative Business Development

     

    🤝 How to Achieve Your First 100 Customers

     

    💡 Leveraging AI for Data-Driven Decision Making

     

    About Shola Abidoye:

     

    - Website: https://sholaabidoye.carrd.co/

    - LinkedIn: https://www.linkedin.com/in/sholaabidoye/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 4 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-get-your-first-100-customers-ai-powered-lead-gen-insights-SrRnjuNb Here are three things you’ll learn in this episode:

     

    🌎 The Role of Generative AI in Creative Business Development The Role of Generative AI in Creative Business Development

     

    🤝 How to Achieve Your First 100 Customers

     

    💡 Leveraging AI for Data-Driven Decision Making

     

    About Shola Abidoye:

     

    - Website: https://sholaabidoye.carrd.co/

    - LinkedIn: https://www.linkedin.com/in/sholaabidoye/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How to Get Your First 100 Customers: AI-Powered Lead Gen & Insights Penji 00:36:13 On today’s episode, Shola Abidoye talks to Daniela, Penji’s Partnership Coordinator. They discuss her journey in business, sharing her expertise in leveraging first-party data to drive better decision-making and workflow automation for foundations, funds, and family offices. They talk about the importance of mastering lead generation and how businesses can use it to acquire their first customers. Shola also delves into the role of generative AI in creativity, emphasizing how AI tools, like machine learning and pattern recognition, can streamline business processes, such as creating logos, while reducing risks and costs. Shola offers practical tips for using generative AI to optimize design and development processes, particularly when working with designers and other creative services. On today’s episode, Shola Abidoye talks to Daniela, Penji’s Partnership Coordinator. They discuss her journey in business, sharing her expertise in leveraging first-party data to drive better decision-making and workflow automation for foundations, funds, and family offices. They talk about the importance of mastering lead generation and how businesses can use it to acquire their first customers. Shola also delves into the role of generative AI in creativity, emphasizing how AI tools, like machine learning and pattern recognition, can streamline business processes, such as creating logos, while reducing risks and costs. Shola offers practical tips for using generative AI to optimize design and development processes, particularly when working with designers and other creative services. false full 53     49f42db3-6442-41e8-981a-8e06f5a1565b MAXIMIZE Your Earnings: Powerful Affiliate Marketing Partnerships Here are three things you’ll learn in this episode:

     

    🌎 The ability to ship internationally and the logistics behind it

     

    🤝 The power of affiliate marketing and how it has driven Mailbox Power’s growth

     

    💡 Best practices for building a successful affiliate marketing program

     

    About Turner Leslie & Maibox Power:

     

    - Website: https://go.mailboxpower.com/

    - LinkedIn: https://www.linkedin.com/in/turnerleslie55/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Fri, 4 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/maximize-your-earnings-powerful-affiliate-marketing-partnerships-K8scyFhb Here are three things you’ll learn in this episode:

     

    🌎 The ability to ship internationally and the logistics behind it

     

    🤝 The power of affiliate marketing and how it has driven Mailbox Power’s growth

     

    💡 Best practices for building a successful affiliate marketing program

     

    About Turner Leslie & Maibox Power:

     

    - Website: https://go.mailboxpower.com/

    - LinkedIn: https://www.linkedin.com/in/turnerleslie55/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     MAXIMIZE Your Earnings: Powerful Affiliate Marketing Partnerships Penji 00:34:22 On today’s episode, Turner Leslie talks to Daniela, Penji’s Partnership Coordinator about affiliate marketing, partnership and relationship building for businesses and how Mailbox power can help with that! On today’s episode, Turner Leslie talks to Daniela, Penji’s Partnership Coordinator about affiliate marketing, partnership and relationship building for businesses and how Mailbox power can help with that! false full 52     9366e803-a01d-4c4a-b5de-56dbffa9a2ee My Wild Career Ride: Pre-Med, Jujitsu, and Marketing Here are three things you’ll learn in this episode:

     

    1. Personalization and Authenticity in Marketing: Authenticity and unique traits are essential for success in marketing. Gavin emphasizes the importance of staying true to one's personality and approach rather than imitating others or adopting personas that don't align with one's style. This strategy builds stronger relationships with clients and fosters genuine, sustainable growth.

    2. Marketing Inspiration from Non-Traditional Spaces: Gavin cited the jujitsu community as a source of marketing inspiration, noting how personalities who are "louder than life" naturally draw attention, even if their skills or products are not yet perfected. This principle applies across marketing campaigns, showing that confidence, visibility, and boldness can generate traction and engagement.

    3. Pricing and Confidence in Services: Michael advises that if your prices are lower than competitors but your work is just as good, consider raising them. He explains that confidence in your unique value is key, so focus on your strengths instead of constantly comparing yourself to others.

     

    About Michael Gavin and BeUniic:

     

    - Website: https://beuniic.com/

    - LinkedIn: https://www.linkedin.com/in/michaelgavinjr/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Thu, 3 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/my-wild-career-ride-pre-med-jujitsu-and-marketing-GvhxPuj2 Here are three things you’ll learn in this episode:

     

    1. Personalization and Authenticity in Marketing: Authenticity and unique traits are essential for success in marketing. Gavin emphasizes the importance of staying true to one's personality and approach rather than imitating others or adopting personas that don't align with one's style. This strategy builds stronger relationships with clients and fosters genuine, sustainable growth.

    2. Marketing Inspiration from Non-Traditional Spaces: Gavin cited the jujitsu community as a source of marketing inspiration, noting how personalities who are "louder than life" naturally draw attention, even if their skills or products are not yet perfected. This principle applies across marketing campaigns, showing that confidence, visibility, and boldness can generate traction and engagement.

    3. Pricing and Confidence in Services: Michael advises that if your prices are lower than competitors but your work is just as good, consider raising them. He explains that confidence in your unique value is key, so focus on your strengths instead of constantly comparing yourself to others.

     

    About Michael Gavin and BeUniic:

     

    - Website: https://beuniic.com/

    - LinkedIn: https://www.linkedin.com/in/michaelgavinjr/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     My Wild Career Ride: Pre-Med, Jujitsu, and Marketing Penji 00:38:34 On today’s episode, Michael Gavin talks to Shannon, Penji’s Partnership Coordinator, about his unconventional career path from pre-med to marketing and the valuable lessons he’s learned along the way. They explore the adaptability of the marketing industry, how inspiration can come from unexpected places like the jujitsu community, and the importance of staying authentic while building client relationships and marketing strategies. On today’s episode, Michael Gavin talks to Shannon, Penji’s Partnership Coordinator, about his unconventional career path from pre-med to marketing and the valuable lessons he’s learned along the way. They explore the adaptability of the marketing industry, how inspiration can come from unexpected places like the jujitsu community, and the importance of staying authentic while building client relationships and marketing strategies. false full 51     6e52f254-9c6f-423f-8329-a4de97e77ed4 Why SEO Is Harder Than You Think Here are three things you’ll learn in this episode:

     

    1. SEO and Website Best Practices: Success in SEO comes from providing high-quality, authoritative content that aligns with Google's goal of delivering the best search results. Websites should be well-organized, easy to navigate, frequently updated, and rich in useful content to improve ranking and user engagement.

    2. Client Relationships and Customer-Centric Approach: Prioritizing client needs, quick issue resolution, and strong communication build trust and long-term relationships. Moffitt emphasizes "radical honesty" and responsiveness, ensuring clients feel valued and supported, which leads to high retention and business success.

    3. Hiring the Right People Requires Patience and Fair Compensation: Building a successful team involves trial and error. Many hires may not work out, but finding the right fit is crucial. While outsourcing can be cost-effective, fair compensation and respect for international workers ensure better long-term results. High standards and a structured hiring process lead to reliable, skilled employees.

     

    About John Moffitt and Elvin Web Marketing:

     

    - Website: https://onlinemarketinginct.com/

    - LinkedIn: https://www.linkedin.com/in/john-moffitt-b8453810/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 2 Apr 2025 17:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/why-seo-is-harder-than-you-think-aUF4v9mB Here are three things you’ll learn in this episode:

     

    1. SEO and Website Best Practices: Success in SEO comes from providing high-quality, authoritative content that aligns with Google's goal of delivering the best search results. Websites should be well-organized, easy to navigate, frequently updated, and rich in useful content to improve ranking and user engagement.

    2. Client Relationships and Customer-Centric Approach: Prioritizing client needs, quick issue resolution, and strong communication build trust and long-term relationships. Moffitt emphasizes "radical honesty" and responsiveness, ensuring clients feel valued and supported, which leads to high retention and business success.

    3. Hiring the Right People Requires Patience and Fair Compensation: Building a successful team involves trial and error. Many hires may not work out, but finding the right fit is crucial. While outsourcing can be cost-effective, fair compensation and respect for international workers ensure better long-term results. High standards and a structured hiring process lead to reliable, skilled employees.

     

    About John Moffitt and Elvin Web Marketing:

     

    - Website: https://onlinemarketinginct.com/

    - LinkedIn: https://www.linkedin.com/in/john-moffitt-b8453810/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Why SEO Is Harder Than You Think Penji 00:35:06 On today’s episode, John Moffitt talks to Shannon, Penji’s Partnership Coordinator, about his journey from the military and postal service to founding Eldon Web Marketing. He shares insights on overcoming business challenges, the importance of user-friendly websites, and how trust and transparency help build lasting client relationships. On today’s episode, John Moffitt talks to Shannon, Penji’s Partnership Coordinator, about his journey from the military and postal service to founding Eldon Web Marketing. He shares insights on overcoming business challenges, the importance of user-friendly websites, and how trust and transparency help build lasting client relationships. false full 50     cf6c5bbd-7471-4af7-890a-2c4b7b958e69 Shopify Experts Share Top Secrets Here are three things you’ll learn in this episode:

     

    1. Learning from Experience: The founders believe in continuous learning and adaptation, both for themselves and their clients. They share insights gained from successes and failures, strengthening their position as Shopify experts and reinforcing trust with their clients.

    2. Problem-Solving Mindset: The team thrives on taking on challenging projects that other agencies deem impossible. They emphasize collaboration with clients, using brainstorming sessions to leverage their technical expertise and break down complex tasks into manageable micro-projects.

    3. Personalized Client Engagement: VarFi focuses on building strong relationships with clients, including in-person visits and thoughtful gestures like sending awards to partners. This personal touch helps solidify their reputation and fosters loyalty, leading to referrals and long-term partnerships.

     

    About David Conforti & Nicholas Teters and Varfaj:

     

    - Website: http://www.varfaj.com/

    - LinkedIn: https://www.linkedin.com/in/nicholasteters/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Wed, 2 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/shopify-experts-share-top-secrets-O43bFyb5 Here are three things you’ll learn in this episode:

     

    1. Learning from Experience: The founders believe in continuous learning and adaptation, both for themselves and their clients. They share insights gained from successes and failures, strengthening their position as Shopify experts and reinforcing trust with their clients.

    2. Problem-Solving Mindset: The team thrives on taking on challenging projects that other agencies deem impossible. They emphasize collaboration with clients, using brainstorming sessions to leverage their technical expertise and break down complex tasks into manageable micro-projects.

    3. Personalized Client Engagement: VarFi focuses on building strong relationships with clients, including in-person visits and thoughtful gestures like sending awards to partners. This personal touch helps solidify their reputation and fosters loyalty, leading to referrals and long-term partnerships.

     

    About David Conforti & Nicholas Teters and Varfaj:

     

    - Website: http://www.varfaj.com/

    - LinkedIn: https://www.linkedin.com/in/nicholasteters/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Shopify Experts Share Top Secrets Penji 00:33:17 On today’s episode, David Conforti & Nicholas Teters talk to Shannon, Penji’s Partnership Coordinator, about how to become a Shopify expert and maintain your standing. On today’s episode, David Conforti & Nicholas Teters talk to Shannon, Penji’s Partnership Coordinator, about how to become a Shopify expert and maintain your standing. false full 49     62a31063-5a64-4375-9611-10d37711e97f The Hidden Psychology Behind Marketing Success Here are three things you’ll learn in this episode:

     

    1. Psychology in Marketing: The conversation highlights the complexity of consumer behavior and the necessity for marketers to understand psychological factors that influence purchasing decisions. Donte points out that consumers can be contradictory in their preferences and that cultural and situational changes also impact their behavior, making marketing a challenging field.

     

    2. Community Building in Photography: Donte discusses the importance of community in photography, particularly through platforms like VSCO, which focus on creating a supportive environment for photographers. He notes that building these communities helps combat feelings of loneliness in the profession and encourages engagement among users who share a passion for photography.

     

    3. AI as a Tool, Not a Replacement: The dialogue addresses the role of AI in marketing and creativity, advocating for its use as a supportive tool rather than a replacement for human input. Donte stresses the value of human creativity and understanding in tasks like copywriting and campaign strategy, while acknowledging that AI can efficiently handle more mundane tasks.

     

    About Donte Ledbetter and VSCO:

     

    - Website: https://donteledbetter.com/

    -  LinkedIn: https://www.linkedin.com/in/donteledbetter/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Tue, 1 Apr 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-hidden-psychology-behind-marketing-success-QhiWXLLL Here are three things you’ll learn in this episode:

     

    1. Psychology in Marketing: The conversation highlights the complexity of consumer behavior and the necessity for marketers to understand psychological factors that influence purchasing decisions. Donte points out that consumers can be contradictory in their preferences and that cultural and situational changes also impact their behavior, making marketing a challenging field.

     

    2. Community Building in Photography: Donte discusses the importance of community in photography, particularly through platforms like VSCO, which focus on creating a supportive environment for photographers. He notes that building these communities helps combat feelings of loneliness in the profession and encourages engagement among users who share a passion for photography.

     

    3. AI as a Tool, Not a Replacement: The dialogue addresses the role of AI in marketing and creativity, advocating for its use as a supportive tool rather than a replacement for human input. Donte stresses the value of human creativity and understanding in tasks like copywriting and campaign strategy, while acknowledging that AI can efficiently handle more mundane tasks.

     

    About Donte Ledbetter and VSCO:

     

    - Website: https://donteledbetter.com/

    -  LinkedIn: https://www.linkedin.com/in/donteledbetter/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Hidden Psychology Behind Marketing Success Penji 00:40:01 On today’s episode, Donte Ledbetter talks to Shannon, Penji’s Partnership Coordinator about how to form a community around a product/service without succumbing to the downsides of social media. On today’s episode, Donte Ledbetter talks to Shannon, Penji’s Partnership Coordinator about how to form a community around a product/service without succumbing to the downsides of social media. false full 48     de3a8324-15ed-478e-acd4-51e861842093 The Secret Strategy Behind Viral Marketing Success Here are three things you’ll learn in this episode:

     

    1. The Power of Humor in Marketing and Work: Humor is essential, not just for engaging marketing content but also for maintaining creativity and avoiding burnout in a high-pressure industry. Laughing and staying lighthearted can enhance productivity and workplace culture.

     

    2. Smart Black Friday Marketing Strategies: Instead of reinventing the wheel, businesses should leverage what already works when running Black Friday campaigns. Scaling existing successful ads and emphasizing unique selling points are more effective than creating untested content.

     

    3. Commitment & Adaptability Are Crucial for Marketing Agency Success: Starting an agency requires full commitment, networking, and willingness to take on smaller opportunities to build credibility. Over time, experience allows for better pricing, selective client acquisition, and more assertiveness in business decisions. Diversification in marketing channels is also essential to avoid dependence on a single platform.

     

    About Brian Linehan and Crooked Fence Marketing:

     

    - Website: https://crookedfencemarketing.com/

    - LinkedIn: https://www.linkedin.com/in/brian-linehan/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 31 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-secret-strategy-behind-viral-marketing-success-UOzdPL_E Here are three things you’ll learn in this episode:

     

    1. The Power of Humor in Marketing and Work: Humor is essential, not just for engaging marketing content but also for maintaining creativity and avoiding burnout in a high-pressure industry. Laughing and staying lighthearted can enhance productivity and workplace culture.

     

    2. Smart Black Friday Marketing Strategies: Instead of reinventing the wheel, businesses should leverage what already works when running Black Friday campaigns. Scaling existing successful ads and emphasizing unique selling points are more effective than creating untested content.

     

    3. Commitment & Adaptability Are Crucial for Marketing Agency Success: Starting an agency requires full commitment, networking, and willingness to take on smaller opportunities to build credibility. Over time, experience allows for better pricing, selective client acquisition, and more assertiveness in business decisions. Diversification in marketing channels is also essential to avoid dependence on a single platform.

     

    About Brian Linehan and Crooked Fence Marketing:

     

    - Website: https://crookedfencemarketing.com/

    - LinkedIn: https://www.linkedin.com/in/brian-linehan/

     

    ✨Sponsors✨

     

    Penji, the human-first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Secret Strategy Behind Viral Marketing Success Penji 00:35:26 On today’s episode, Brian Linehan talks to Shannon, Penji’s Partnership Coordinator, about his journey from experiential marketing to founding Crooked Fence Marketing, where he specializes in paid social traffic. They discuss the importance of humor in marketing, leveraging Black Friday sales without overhauling creative strategies, and how businesses in competitive spaces can stand out by emphasizing their unique strengths. On today’s episode, Brian Linehan talks to Shannon, Penji’s Partnership Coordinator, about his journey from experiential marketing to founding Crooked Fence Marketing, where he specializes in paid social traffic. They discuss the importance of humor in marketing, leveraging Black Friday sales without overhauling creative strategies, and how businesses in competitive spaces can stand out by emphasizing their unique strengths. false full 47     81932946-57e9-4d5e-a2b1-f7379f792171 Marketing Is NOT What You Think Here are three things you’ll learn in this episode:

     

    1. Essential and Creative Marketing Tools: Felix highlights tools like Google Ads, Google Search Console, Google Analytics, and Ahrefs as essential for digital marketing, especially for SEO. He also shares his creative approach to content marketing, such as using personal experiences—like dealing with birds damaging his home—to craft engaging and relevant blog topics for clients.

     

    2. Mindset and Continuous Improvement in Marketing: Felix emphasizes the importance of attention to detail, always revisiting and refining work to enhance performance. He enjoys the dynamic nature of marketing, likening it to a calculated risk that keeps him engaged.

     

    3. Handling Missed Goals and Learning from Failure: When goals aren’t met, Felix stresses the importance of analyzing what went wrong, adjusting strategies, and learning from mistakes. He acknowledges the emotional impact of failure but see it as an opportunity for growth, emphasizing the need to step back, reassess, and improve.

    About Felix Nguyen and Market Keep:

    - Website: https://marketkeep.com/

    - LinkedIn: https://www.linkedin.com/in/fnguyen21/

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 28 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/marketing-is-not-what-you-think-MrtN_oVA Here are three things you’ll learn in this episode:

     

    1. Essential and Creative Marketing Tools: Felix highlights tools like Google Ads, Google Search Console, Google Analytics, and Ahrefs as essential for digital marketing, especially for SEO. He also shares his creative approach to content marketing, such as using personal experiences—like dealing with birds damaging his home—to craft engaging and relevant blog topics for clients.

     

    2. Mindset and Continuous Improvement in Marketing: Felix emphasizes the importance of attention to detail, always revisiting and refining work to enhance performance. He enjoys the dynamic nature of marketing, likening it to a calculated risk that keeps him engaged.

     

    3. Handling Missed Goals and Learning from Failure: When goals aren’t met, Felix stresses the importance of analyzing what went wrong, adjusting strategies, and learning from mistakes. He acknowledges the emotional impact of failure but see it as an opportunity for growth, emphasizing the need to step back, reassess, and improve.

    About Felix Nguyen and Market Keep:

    - Website: https://marketkeep.com/

    - LinkedIn: https://www.linkedin.com/in/fnguyen21/

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Marketing Is NOT What You Think Penji 00:45:51 On today’s episode, Felix Nguyen talks to Shannon, Penji’s Partnership Coordinator, about his journey into digital marketing, the essential tools he relies on, and how creativity and analytics intersect in his work. They also discuss how real-life experiences, including Felix’s personal grudge against birds, influence content strategies and the unique ways marketing principles can apply to everyday life. On today’s episode, Felix Nguyen talks to Shannon, Penji’s Partnership Coordinator, about his journey into digital marketing, the essential tools he relies on, and how creativity and analytics intersect in his work. They also discuss how real-life experiences, including Felix’s personal grudge against birds, influence content strategies and the unique ways marketing principles can apply to everyday life. false full 46     35a87ba0-f335-4527-bd13-9b7a81c651e1 Marketing Psychology: Attract & Retain Customers with Proven Strategies Here are three things you’ll learn in this episode:

     

    1. Psychology plays a crucial role in marketing, influencing not just how to attract customers but also how to retain them, understand buyer behavior, and adapt to constantly changing market trends through tools like newsletters, LinkedIn, and TikTok.

    2. Managing content consumption effectively involves limiting endless scrolling and using platforms like TikTok and Instagram with specific purposes, such as discovering updates or gathering inspiration from competitors' ads.

    3. In marketing, balancing ad frequency and tailoring the message at different touchpoints is key to avoiding consumer frustration while guiding potential buyers through the funnel with personalized, engaging content.

     

    About Jenn Malka and Top Growth Marketing:

     

    - Website: https://topgrowthmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/jennifermalka/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 26 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/marketing-psychology-attract-retain-customers-with-proven-strategies-y_0RAWca Here are three things you’ll learn in this episode:

     

    1. Psychology plays a crucial role in marketing, influencing not just how to attract customers but also how to retain them, understand buyer behavior, and adapt to constantly changing market trends through tools like newsletters, LinkedIn, and TikTok.

    2. Managing content consumption effectively involves limiting endless scrolling and using platforms like TikTok and Instagram with specific purposes, such as discovering updates or gathering inspiration from competitors' ads.

    3. In marketing, balancing ad frequency and tailoring the message at different touchpoints is key to avoiding consumer frustration while guiding potential buyers through the funnel with personalized, engaging content.

     

    About Jenn Malka and Top Growth Marketing:

     

    - Website: https://topgrowthmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/jennifermalka/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Marketing Psychology: Attract & Retain Customers with Proven Strategies Penji 00:36:32 On today’s episode, Jenn Malka talks to Shannon, Penji’s Partnership Coordinator about managing your media consumption as a marketer, TikTok trends, and the best brands to take inspiration from. On today’s episode, Jenn Malka talks to Shannon, Penji’s Partnership Coordinator about managing your media consumption as a marketer, TikTok trends, and the best brands to take inspiration from. false full 45     17abe1e7-3619-43a6-867e-3b15e184c2d9 Content Creator Secrets: Building a Successful Online Presence Here are three things you’ll learn in this episode:

     

    1. Journey as a Content Creator

    2. Platform Strategy and Content Delivery

    3. Authenticity and Audience Engagement

     

    Subscribe to our weekly newsletter:

     

    About Voon Fei and his social media

     

    - Website: https://beacons.ai/nlstudio

    - TikTok:https://www.tiktok.com/@vfstyle

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 24 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/content-creator-secrets-building-a-successful-online-presence-BbI26p78 Here are three things you’ll learn in this episode:

     

    1. Journey as a Content Creator

    2. Platform Strategy and Content Delivery

    3. Authenticity and Audience Engagement

     

    Subscribe to our weekly newsletter:

     

    About Voon Fei and his social media

     

    - Website: https://beacons.ai/nlstudio

    - TikTok:https://www.tiktok.com/@vfstyle

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Content Creator Secrets: Building a Successful Online Presence Penji 00:29:38 On today’s episode, Wong Voon Fei talks to Daniela, Penji’s Partnership Coordinator about marketing, branding for businesses, and his journey on social media! On today’s episode, Wong Voon Fei talks to Daniela, Penji’s Partnership Coordinator about marketing, branding for businesses, and his journey on social media! false full 44     c788e186-ceeb-4215-89bb-b81e133f5dfc Entertaining Ads That Work: Comedy in Your Marketing Strategy Here are three things you’ll learn in this episode:

     

    1. Effective Client Communication and Relationship Building: The speaker emphasizes the importance of consistent communication and personalized support for clients. They outline a structured onboarding process and regular touchpoints with account managers, fostering trust and transparency. By ensuring that clients feel heard and understood, the agency enhances client satisfaction and builds long-term relationships.

    2. Creative and Transparent Marketing: The agency emphasizes a creative approach to marketing, believing that entertaining ads can cut through the noise. They focus on building credibility and relationships before potential clients reach out, ensuring that clients feel comfortable and engaged.

    3. Building Strong Client Relationships for Referrals: The agency prioritizes consistent communication and genuine care for clients, understanding that strong relationships lead to referrals. They recognize that even if results fluctuate, maintaining a partnership mindset can encourage clients to refer them to others.

     

    About Tyler Williams and Mammoth for Plumbers:

     

    - Website: https://mammothforplumbers.com/

    - YouTube: https://www.youtube.com/@tylervideos

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Fri, 21 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/entertaining-ads-that-work-comedy-in-your-marketing-strategy-6i2TE9ez Here are three things you’ll learn in this episode:

     

    1. Effective Client Communication and Relationship Building: The speaker emphasizes the importance of consistent communication and personalized support for clients. They outline a structured onboarding process and regular touchpoints with account managers, fostering trust and transparency. By ensuring that clients feel heard and understood, the agency enhances client satisfaction and builds long-term relationships.

    2. Creative and Transparent Marketing: The agency emphasizes a creative approach to marketing, believing that entertaining ads can cut through the noise. They focus on building credibility and relationships before potential clients reach out, ensuring that clients feel comfortable and engaged.

    3. Building Strong Client Relationships for Referrals: The agency prioritizes consistent communication and genuine care for clients, understanding that strong relationships lead to referrals. They recognize that even if results fluctuate, maintaining a partnership mindset can encourage clients to refer them to others.

     

    About Tyler Williams and Mammoth for Plumbers:

     

    - Website: https://mammothforplumbers.com/

    - YouTube: https://www.youtube.com/@tylervideos

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Entertaining Ads That Work: Comedy in Your Marketing Strategy Penji 00:32:47 On today’s episode, Tyler Williams talks to Shannon, Penji’s Partnership Coordinator about making sure you’re not working more than what you’re being paid for and including comedy in your advertising. On today’s episode, Tyler Williams talks to Shannon, Penji’s Partnership Coordinator about making sure you’re not working more than what you’re being paid for and including comedy in your advertising. false full 43     05243708-4c99-43a7-8fa3-d9c93f518f32 How to increase Instagram engagement for business Here are three things you’ll learn in this episode:

     

    1. Instagram's Versatility and Audience Reach

    2. The Importance of Evergreen Content

    3. Engagement vs. Awareness

     

    About Corey and her social media

     

    - Website: https://www.themarketingspecialist.com/

    - Instagram: https://www.instagram.com/coreycwalker/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 19 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-increase-instagram-engagement-for-business-mmUeBvV_ Here are three things you’ll learn in this episode:

     

    1. Instagram's Versatility and Audience Reach

    2. The Importance of Evergreen Content

    3. Engagement vs. Awareness

     

    About Corey and her social media

     

    - Website: https://www.themarketingspecialist.com/

    - Instagram: https://www.instagram.com/coreycwalker/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How to increase Instagram engagement for business Penji 00:30:53 On today’s episode, Corey Walker talks to Daniela, Penji’s Partnership Coordinator about using Instagram for Business! On today’s episode, Corey Walker talks to Daniela, Penji’s Partnership Coordinator about using Instagram for Business! false full 42     c9eeec56-1a86-419b-bac9-9662bc2a76d3 Helping Small Businesses Shine Online Here are three things you’ll learn in this episode:

     

    1. From Banking to Boss: Katie reveals how she ditched eight miserable years in banking, taught herself web development, and now helps small businesses with 10 or fewer employees grow online.

     

    2. SEO Made Simple: Discover her practical tricks—like using data to tweak strategies and breaking down cryptic SEO—for making websites rank high on Google and keeping clients thrilled.

     

    3. Real Talk, Real Wins: Hear how her honest approach to mistakes, collaborating with clients, and asking for referrals turned word-of-mouth into her business superpower.

    Subscribe for more business tips and inspiring stories! Follow Katie at Katydid PGH for SEO insights.

     

    #Entrepreneurship #SEOTips #SmallBusiness

     

    About Katy Paskorz and KatyDID PGH:

     

    - Website: https://www.katydidpgh.com/

    - https://www.linkedin.com/in/katlyn-paskorz/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 17 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/helping-small-businesses-shine-online-hEc8JJYq Here are three things you’ll learn in this episode:

     

    1. From Banking to Boss: Katie reveals how she ditched eight miserable years in banking, taught herself web development, and now helps small businesses with 10 or fewer employees grow online.

     

    2. SEO Made Simple: Discover her practical tricks—like using data to tweak strategies and breaking down cryptic SEO—for making websites rank high on Google and keeping clients thrilled.

     

    3. Real Talk, Real Wins: Hear how her honest approach to mistakes, collaborating with clients, and asking for referrals turned word-of-mouth into her business superpower.

    Subscribe for more business tips and inspiring stories! Follow Katie at Katydid PGH for SEO insights.

     

    #Entrepreneurship #SEOTips #SmallBusiness

     

    About Katy Paskorz and KatyDID PGH:

     

    - Website: https://www.katydidpgh.com/

    - https://www.linkedin.com/in/katlyn-paskorz/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Helping Small Businesses Shine Online Penji 00:29:17 On today’s episode, Shannon, Penji’s Partnership Coordinator, chats with @Kati Paskorz about her leap from banking to building Katydid PGH. Curious how she turned a career crisis into an SEO success story? Stick around to find out! On today’s episode, Shannon, Penji’s Partnership Coordinator, chats with @Kati Paskorz about her leap from banking to building Katydid PGH. Curious how she turned a career crisis into an SEO success story? Stick around to find out! false full 41     e7f5a6ed-98eb-4f73-b0c7-eb5ad8e9ec9a Life-Changing Content: Proven Tips for Building a Loyal Community Here are three things you’ll learn in this episode:

     

    1. Content Creation and Passion

    2. Time Management and Consistency

    3. Building a Community and Longevity

     

    About Andrea and her social media

     

    - TikTok: https://www.tiktok.com/@itsdreak

    - Youtube:https://www.youtube.com/@itsdreak

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Fri, 14 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/life-changing-content-proven-tips-for-building-a-loyal-community-M2D_p96_ Here are three things you’ll learn in this episode:

     

    1. Content Creation and Passion

    2. Time Management and Consistency

    3. Building a Community and Longevity

     

    About Andrea and her social media

     

    - TikTok: https://www.tiktok.com/@itsdreak

    - Youtube:https://www.youtube.com/@itsdreak

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Life-Changing Content: Proven Tips for Building a Loyal Community Penji 00:26:29 On today’s episode, Andrea Kaparchuk talks to Daniela, Penji’s Partnership Coordinator about social media growth. Tips to get more views and how she turned her husbands hobbie into a business! On today’s episode, Andrea Kaparchuk talks to Daniela, Penji’s Partnership Coordinator about social media growth. Tips to get more views and how she turned her husbands hobbie into a business! false full 40     8d800e8a-0b39-4572-8ec9-73b020f30aed The Biggest Mistakes People Make With LinkedIn Marketing Here are three things you’ll learn in this episode:

     

    1. From Chaos to Success: Aaron and Justin share their wild journey— from accounting and ad agency days to launching Genius Scouts— and how they help leaders shine on LinkedIn.

     

    2.Real Content, Real Results: Discover their secrets to crafting bold, authentic LinkedIn posts that grab attention, plus how they use smart ads to reach the right people.

     

    3.Passion Over AI: Hear their fiery take on why personal touch beats tech shortcuts, and how they spark ideas that fuel business growth.

     

    Subscribe for more business tips and inspiring stories! Follow Aaron and Justin at Genius Scouts for the latest LinkedIn strategies.

     

    #Entrepreneurship, #LinkedInTips, #PersonalBranding

     

    About Aaron Zakowski & Justin Oberman and Genius Scouts:

     

    - Website: https://www.geniusscouts.com/

    - https://www.linkedin.com/in/justinoberman/

    - https://www.linkedin.com/in/aaronzakowski/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     Wed, 12 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-biggest-mistakes-people-make-with-linkedin-marketing-2uif2tlC Here are three things you’ll learn in this episode:

     

    1. From Chaos to Success: Aaron and Justin share their wild journey— from accounting and ad agency days to launching Genius Scouts— and how they help leaders shine on LinkedIn.

     

    2.Real Content, Real Results: Discover their secrets to crafting bold, authentic LinkedIn posts that grab attention, plus how they use smart ads to reach the right people.

     

    3.Passion Over AI: Hear their fiery take on why personal touch beats tech shortcuts, and how they spark ideas that fuel business growth.

     

    Subscribe for more business tips and inspiring stories! Follow Aaron and Justin at Genius Scouts for the latest LinkedIn strategies.

     

    #Entrepreneurship, #LinkedInTips, #PersonalBranding

     

    About Aaron Zakowski & Justin Oberman and Genius Scouts:

     

    - Website: https://www.geniusscouts.com/

    - https://www.linkedin.com/in/justinoberman/

    - https://www.linkedin.com/in/aaronzakowski/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: *FULLYMANAGED15*

     

    ]]>     The Biggest Mistakes People Make With LinkedIn Marketing Penji 00:48:54 On today’s episode, Shannon, Penji’s Partnership Coordinator, talks to Aaron Zakowski and Justin Oberma of Genius Scouts about how they transformed their marketing expertise into a LinkedIn personal branding powerhouse. Wondering how two pros turned burnout into brilliance? Stick around for their story! On today’s episode, Shannon, Penji’s Partnership Coordinator, talks to Aaron Zakowski and Justin Oberma of Genius Scouts about how they transformed their marketing expertise into a LinkedIn personal branding powerhouse. Wondering how two pros turned burnout into brilliance? Stick around for their story! false full 39     66712c0e-9ce6-45dc-aa32-812696d3dbe4 Building Success: How She Helps Women Win in Business Here are three things you’ll learn in this episode:

     

    1. Starting a Business with Purpose: Chisolu shares her journey as a serial entrepreneur, from food trucks to consulting, and how she helps women turn dreams into reality by focusing on community and resources.

     

    2. Authenticity in Podcasting: Learn how Chisolu grows her podcast, Forever A Dreamher, by keeping it real and sharing stories that inspire women in business, even while juggling a busy life.

     

    3. Empowering Women to Win: Discover tips for overcoming challenges like time and funding, and why building trust and support makes women stronger in corporate and entrepreneurial worlds.

    Subscribe for more business tips and inspiring stories! Follow Chisolu at Forever A Dreamher.  

     

    About Chisolu and her social media  

     

    - Website: https://wearedreamology.com/

    - Instagram: https://www.instagram.com/foreveradreamher/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Mon, 10 Mar 2025 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-success-how-she-helps-women-win-in-business-IWN3s0Mj Here are three things you’ll learn in this episode:

     

    1. Starting a Business with Purpose: Chisolu shares her journey as a serial entrepreneur, from food trucks to consulting, and how she helps women turn dreams into reality by focusing on community and resources.

     

    2. Authenticity in Podcasting: Learn how Chisolu grows her podcast, Forever A Dreamher, by keeping it real and sharing stories that inspire women in business, even while juggling a busy life.

     

    3. Empowering Women to Win: Discover tips for overcoming challenges like time and funding, and why building trust and support makes women stronger in corporate and entrepreneurial worlds.

    Subscribe for more business tips and inspiring stories! Follow Chisolu at Forever A Dreamher.  

     

    About Chisolu and her social media  

     

    - Website: https://wearedreamology.com/

    - Instagram: https://www.instagram.com/foreveradreamher/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Building Success: How She Helps Women Win in Business Penji 00:22:54 On today’s episode, Daniela, Penji’s Influencer Coordinator, talks to Chisolu Isiadinso, CEO and founder of Forever A Dreamher, about how she empowers women to succeed in business with simple, real strategies. On today’s episode, Daniela, Penji’s Influencer Coordinator, talks to Chisolu Isiadinso, CEO and founder of Forever A Dreamher, about how she empowers women to succeed in business with simple, real strategies. false full 38     3720c0ad-e8fd-4619-968b-8696f22d58b3 How To Build a Web Design Business: Starting Your Career with Impact Here are three things you’ll learn in this episode:

    1. Starting a Web Design Career by Targeting Nonprofits and Small Businesses: Steve Vick discusses strategies for acquiring clients early in their career, including doing free or low-cost work for nonprofits and small businesses, and even creating mock-up websites for potential clients to showcase the potential of their services.
    2. Communication and Process Transparency: Use a structured process for managing projects, including templates, onboarding guides, and project management software. This reduces miscommunication and makes the process more seamless, keeping clients informed and reducing stress.
    3. Create a Positive Experience for Referrals: Ensure the client has a good overall experience by maintaining clear communication, respecting their knowledge level, and delivering a smooth process. Happy clients are more likely to refer others based on both the quality of work and the ease of working with you.

    About Steve Vick and Web907:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 7 Mar 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-build-a-web-design-business-starting-your-career-with-impact-CR7fpq1V Here are three things you’ll learn in this episode:

    1. Starting a Web Design Career by Targeting Nonprofits and Small Businesses: Steve Vick discusses strategies for acquiring clients early in their career, including doing free or low-cost work for nonprofits and small businesses, and even creating mock-up websites for potential clients to showcase the potential of their services.
    2. Communication and Process Transparency: Use a structured process for managing projects, including templates, onboarding guides, and project management software. This reduces miscommunication and makes the process more seamless, keeping clients informed and reducing stress.
    3. Create a Positive Experience for Referrals: Ensure the client has a good overall experience by maintaining clear communication, respecting their knowledge level, and delivering a smooth process. Happy clients are more likely to refer others based on both the quality of work and the ease of working with you.

    About Steve Vick and Web907:

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How To Build a Web Design Business: Starting Your Career with Impact Penji 00:39:43 On today’s episode, Steve Vick talks to Shannon, Penji’s Partnership Coordinator, about how to create a business model where concepts are easy to understand for clients that may not be well-versed in your agency’s services. On today’s episode, Steve Vick talks to Shannon, Penji’s Partnership Coordinator, about how to create a business model where concepts are easy to understand for clients that may not be well-versed in your agency’s services. false full 37     8c89f784-d2ca-4aef-8252-837564c67b48 Expert Tips: How to Build a Social Media Audience Organically Philip shares his journey from a 25-year corporate career to building a successful consultancy through content marketing, revealing the importance of providing value without expecting immediate returns.

     

    Here are 3 key things you'll learn from this video:

    1. Value-Driven Content: Understand why sharing your knowledge and expertise freely, without constant asks, is crucial for building a loyal audience. Learn how to shift your mindset from self-promotion to genuine value delivery.

    2. Authenticity Over Polish: Discover why raw, unedited content resonates more with today's audience than highly produced videos. Learn how embracing imperfections can build trust and connection.

    3. Audience-Centric Approach: Learn the importance of understanding your audience's needs and speaking their language. See how companies that focus on delivering value to their audience rather than pushing their own agenda achieve greater success.

     

    Philip also shares his unique perspective on the evolution of marketing, from push media to pull media, and how the power dynamic has shifted in favor of individual influencers.

     

    About Philip and his social media  

     

    - Website: https://philipvandusen.com/

    - Youtube: https://www.youtube.com/@PhilipVanDusen

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 5 Mar 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/expert-tips-how-to-build-a-social-media-audience-organically-uaZi0sca Philip shares his journey from a 25-year corporate career to building a successful consultancy through content marketing, revealing the importance of providing value without expecting immediate returns.

     

    Here are 3 key things you'll learn from this video:

    1. Value-Driven Content: Understand why sharing your knowledge and expertise freely, without constant asks, is crucial for building a loyal audience. Learn how to shift your mindset from self-promotion to genuine value delivery.

    2. Authenticity Over Polish: Discover why raw, unedited content resonates more with today's audience than highly produced videos. Learn how embracing imperfections can build trust and connection.

    3. Audience-Centric Approach: Learn the importance of understanding your audience's needs and speaking their language. See how companies that focus on delivering value to their audience rather than pushing their own agenda achieve greater success.

     

    Philip also shares his unique perspective on the evolution of marketing, from push media to pull media, and how the power dynamic has shifted in favor of individual influencers.

     

    About Philip and his social media  

     

    - Website: https://philipvandusen.com/

    - Youtube: https://www.youtube.com/@PhilipVanDusen

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Expert Tips: How to Build a Social Media Audience Organically Penji 00:27:49 In this insightful episode, Daniela sits down with branding expert Philip Van Dusen to uncover the real strategies behind building a thriving audience on social media. In this insightful episode, Daniela sits down with branding expert Philip Van Dusen to uncover the real strategies behind building a thriving audience on social media. false full 36     5a9e9510-6093-44ab-abff-d8b4930086af LinkedIn Outreach That Works: Building Real Connections Here are three things you’ll learn in this episode:

     

    1. Niche Market Focus: The Miller Group's decision to niche into the home improvement sector allows them to leverage expertise in a wide range of home-related products and services while maintaining variety to keep the work exciting. This focused approach targets middle-market companies with resources that don’t get the same attention as multinationals or startups.

     

    2. Client Acquisition Strategy: The Miller Group balances working on and in the business by being active on LinkedIn, attending live and online networking events, and mentoring young professionals. Standing out through personalized, thoughtful outreach and breaking the traditional mold is key to their business development strategy, especially in an overcrowded digital space.

     

    3. Red Flags for Incoming Prospects: The Miller Group screens prospects by looking for specific red flags, such as vague inquiries about pricing or the absence of a clear budget. Prospects who approach without defined challenges, budgets, or a solid business plan are often not a good fit, as these can indicate they're more focused on low-cost solutions rather than quality work or strategic partnerships.

     

    About Renee Miller and The Miller Group:

     

    - Website: http://millergroup.com/

    - LinkedIn: https://www.linkedin.com/in/themillergroup/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 3 Mar 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/linkedin-outreach-that-works-7QlhL_Fy Here are three things you’ll learn in this episode:

     

    1. Niche Market Focus: The Miller Group's decision to niche into the home improvement sector allows them to leverage expertise in a wide range of home-related products and services while maintaining variety to keep the work exciting. This focused approach targets middle-market companies with resources that don’t get the same attention as multinationals or startups.

     

    2. Client Acquisition Strategy: The Miller Group balances working on and in the business by being active on LinkedIn, attending live and online networking events, and mentoring young professionals. Standing out through personalized, thoughtful outreach and breaking the traditional mold is key to their business development strategy, especially in an overcrowded digital space.

     

    3. Red Flags for Incoming Prospects: The Miller Group screens prospects by looking for specific red flags, such as vague inquiries about pricing or the absence of a clear budget. Prospects who approach without defined challenges, budgets, or a solid business plan are often not a good fit, as these can indicate they're more focused on low-cost solutions rather than quality work or strategic partnerships.

     

    About Renee Miller and The Miller Group:

     

    - Website: http://millergroup.com/

    - LinkedIn: https://www.linkedin.com/in/themillergroup/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     LinkedIn Outreach That Works: Building Real Connections Penji 00:32:12 On today’s episode, Renee Miller talks to Shannon, Penji’s Partnership Coordinator about being personal and thoughtful in your approach to outreach and lead generation. On today’s episode, Renee Miller talks to Shannon, Penji’s Partnership Coordinator about being personal and thoughtful in your approach to outreach and lead generation. false full 35     fa0311c2-6d9f-47bd-a98d-5e442f0a751a The Secret to Successful Web Design (It's Not What You Think) Here are three things you’ll learn in this episode:

     

    1. *Bridging Design and Development*: Mira found herself in a unique position as a liaison between design and development teams, leveraging her understanding of both areas to advocate for effective communication and problem-solving. This role allowed her to add significant value to her teams by ensuring that design concepts were feasible for developers.

    2. *Content Over Design*: Mira emphasizes the importance of clear content over design quality when creating websites. She shares an example of how understanding the audience—especially in terms of language and usability—can significantly impact user experience, highlighting that what might seem intuitive to one group may not be clear to another.

    3. *The Complexity of Niching in Business*: The discussion highlights the evolution of business practices, particularly in marketing and software, where more specialized niches are emerging. Many businesses might not realize that the strategies employed by larger companies involve complex, tailored approaches that aren't easily replicable. This can lead to misunderstandings about what works and why, as businesses often imitate competitors without fully considering their unique audience needs.

     

    About Mira Violet Zyra and Cloud Vertex:

     

    • Website: https://cloudvertex.io/
    • LinkedIn: https://www.linkedin.com/in/miraviolet/

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 28 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-secret-to-successful-web-design-its-not-what-you-think-ocroFWzF Here are three things you’ll learn in this episode:

     

    1. *Bridging Design and Development*: Mira found herself in a unique position as a liaison between design and development teams, leveraging her understanding of both areas to advocate for effective communication and problem-solving. This role allowed her to add significant value to her teams by ensuring that design concepts were feasible for developers.

    2. *Content Over Design*: Mira emphasizes the importance of clear content over design quality when creating websites. She shares an example of how understanding the audience—especially in terms of language and usability—can significantly impact user experience, highlighting that what might seem intuitive to one group may not be clear to another.

    3. *The Complexity of Niching in Business*: The discussion highlights the evolution of business practices, particularly in marketing and software, where more specialized niches are emerging. Many businesses might not realize that the strategies employed by larger companies involve complex, tailored approaches that aren't easily replicable. This can lead to misunderstandings about what works and why, as businesses often imitate competitors without fully considering their unique audience needs.

     

    About Mira Violet Zyra and Cloud Vertex:

     

    • Website: https://cloudvertex.io/
    • LinkedIn: https://www.linkedin.com/in/miraviolet/

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Secret to Successful Web Design (It's Not What You Think) Penji 00:34:39 On today’s episode, Mira Violet Zyra talks to Shannon, Penji’s Partnership Coordinator about being the middle-woman in a web-designing space. On today’s episode, Mira Violet Zyra talks to Shannon, Penji’s Partnership Coordinator about being the middle-woman in a web-designing space. false full 34     476eb647-6b70-421e-982a-8905a9085d7a The Secret to Early Entrepreneurial Success (& Chicken Nuggets!) Here are three things you’ll learn in this episode:

     

    1. The Power of Helpful and Humanized Content: Todd learned the value of creating simple, helpful, and humanized content while casually recording cooking videos with a flip camera. He discovered that such content, optimized for search engines, could attract a broad audience and rank highly on Google for common recipe searches. This early experience taught them that creating useful and accessible content without over-complicating it could have a significant online impact.

    2. Leveraging Consistent Content Creation for Growth: After losing clients during Hurricane Sandy, Todd doubled down on their marketing strategies by consistently producing and sharing valuable content. Over five weeks, they published 50 blog posts, answered questions on social media, and built an audience by providing helpful information. This approach helped them grow from local freelancing to national recognition, gaining opportunities to speak at business schools and media features.

    3. Client Fit and Staff Well-being: It's crucial to align with clients that match your values and approach. Taking care of your team is a priority, as happy and engaged staff will deliver better results. If a client or team member is not a good fit, it's essential to make changes to maintain a positive work environment.

     

    About Todd Giannattasio and Tresnic Media:

     

    - Website: https://tresnicmedia.com/

    - LinkedIn: https://www.linkedin.com/in/toddgiannattasio/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: GROWTHSUITE15

     

    ]]>     Wed, 26 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-secret-to-early-entrepreneurial-success-chicken-nuggets-7EibYHMp Here are three things you’ll learn in this episode:

     

    1. The Power of Helpful and Humanized Content: Todd learned the value of creating simple, helpful, and humanized content while casually recording cooking videos with a flip camera. He discovered that such content, optimized for search engines, could attract a broad audience and rank highly on Google for common recipe searches. This early experience taught them that creating useful and accessible content without over-complicating it could have a significant online impact.

    2. Leveraging Consistent Content Creation for Growth: After losing clients during Hurricane Sandy, Todd doubled down on their marketing strategies by consistently producing and sharing valuable content. Over five weeks, they published 50 blog posts, answered questions on social media, and built an audience by providing helpful information. This approach helped them grow from local freelancing to national recognition, gaining opportunities to speak at business schools and media features.

    3. Client Fit and Staff Well-being: It's crucial to align with clients that match your values and approach. Taking care of your team is a priority, as happy and engaged staff will deliver better results. If a client or team member is not a good fit, it's essential to make changes to maintain a positive work environment.

     

    About Todd Giannattasio and Tresnic Media:

     

    - Website: https://tresnicmedia.com/

    - LinkedIn: https://www.linkedin.com/in/toddgiannattasio/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: GROWTHSUITE15

     

    ]]>     The Secret to Early Entrepreneurial Success (& Chicken Nuggets!) Penji 00:39:13 On today’s episode, Todd Giannattasio talks to Shannon, Penji’s Partnership Coordinator, about starting your entrepreneurial ventures at a young age to learn and grow earlier on in your career…oh, and chicken nuggets. On today’s episode, Todd Giannattasio talks to Shannon, Penji’s Partnership Coordinator, about starting your entrepreneurial ventures at a young age to learn and grow earlier on in your career…oh, and chicken nuggets. false full 33     492be53c-36ae-4076-9a16-a20319dafc99 Brand Awareness Strategies for Startups & Small Businesses Here are three things you’ll learn in this episode:

     

    1. Creating brand awareness for your business

    2. Buying back your time as a business owner  

    3. Baby steps are important for business growth!

     

    Subscribe to our weekly newsletter:

     

    About Ellie and her social media  

     

    - Website: https://stan.store/EllieHugdahl

    - TikTok: https://www.tiktok.com/@ellie.hugdahl

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 24 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/brand-awareness-strategies-for-startups-small-businesses-CyClJ2ZU Here are three things you’ll learn in this episode:

     

    1. Creating brand awareness for your business

    2. Buying back your time as a business owner  

    3. Baby steps are important for business growth!

     

    Subscribe to our weekly newsletter:

     

    About Ellie and her social media  

     

    - Website: https://stan.store/EllieHugdahl

    - TikTok: https://www.tiktok.com/@ellie.hugdahl

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Brand Awareness Strategies for Startups & Small Businesses Penji 00:26:39 On today’s episode, Ellie Hughdal talks to Daniela, Penji’s Partnership Coordinator about entrepeneurship, starting your own business and using social media to leverage it! On today’s episode, Ellie Hughdal talks to Daniela, Penji’s Partnership Coordinator about entrepeneurship, starting your own business and using social media to leverage it! false full 32     0e245425-813e-419c-91df-f684099c6bf6 The Untold Story of Navitas Marketing's Rebranding Success Here are three things you’ll learn in this episode:

     

    1. Navitas Marketing, initially focused on printing, the business transitioned to offer marketing services but struggled to change its strong reputation as a printing company. Eventually, the company decided to keep The Homer Group as a printing business and establish Navitas Marketing as a separate brand for its marketing services. This allowed them to maintain both offerings and serve clients more effectively, utilizing their expertise in both printing and marketing.

     

    2. Continuous Learning and Adaptation in Marketing: The marketing field is constantly evolving, requiring agencies to keep up with the latest trends, technologies, and platforms. The speaker highlights strategies such as attending industry conferences, writing blog posts, collaborating with team members, and leveraging partnerships with platforms like Google and Meta to stay informed and relevant. Flexibility in campaigns is crucial as plans must adapt based on industry changes, audience behavior, and data trends.

     

    3. Importance of Data-Driven Adjustments and Client Education: Campaigns often experience "ad fatigue" where repeated exposure causes diminishing returns, prompting the need for creative pivots. The speaker emphasizes the use of reporting tools and data to monitor campaign performance and make informed adjustments. Equally important is educating clients about the marketing process and trends, ensuring they understand the rationale behind decisions, particularly when they seek frequent updates. Effective communication and transparency are key to maintaining strong client relationships.

     

    About Kevin Homer and Navitas Marketing

     

    - Website: https://www.navitasmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/kevinhomer/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Fri, 21 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-untold-story-of-navitas-marketings-rebranding-success-kR9h1oLG Here are three things you’ll learn in this episode:

     

    1. Navitas Marketing, initially focused on printing, the business transitioned to offer marketing services but struggled to change its strong reputation as a printing company. Eventually, the company decided to keep The Homer Group as a printing business and establish Navitas Marketing as a separate brand for its marketing services. This allowed them to maintain both offerings and serve clients more effectively, utilizing their expertise in both printing and marketing.

     

    2. Continuous Learning and Adaptation in Marketing: The marketing field is constantly evolving, requiring agencies to keep up with the latest trends, technologies, and platforms. The speaker highlights strategies such as attending industry conferences, writing blog posts, collaborating with team members, and leveraging partnerships with platforms like Google and Meta to stay informed and relevant. Flexibility in campaigns is crucial as plans must adapt based on industry changes, audience behavior, and data trends.

     

    3. Importance of Data-Driven Adjustments and Client Education: Campaigns often experience "ad fatigue" where repeated exposure causes diminishing returns, prompting the need for creative pivots. The speaker emphasizes the use of reporting tools and data to monitor campaign performance and make informed adjustments. Equally important is educating clients about the marketing process and trends, ensuring they understand the rationale behind decisions, particularly when they seek frequent updates. Effective communication and transparency are key to maintaining strong client relationships.

     

    About Kevin Homer and Navitas Marketing

     

    - Website: https://www.navitasmarketing.com/

    - LinkedIn: https://www.linkedin.com/in/kevinhomer/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     The Untold Story of Navitas Marketing's Rebranding Success Penji 00:33:41 On today’s episode, Kevin Homer talks to Shannon, Penji’s Partnership Coordinator about how important energy and passion is to being successful in the marketing world. On today’s episode, Kevin Homer talks to Shannon, Penji’s Partnership Coordinator about how important energy and passion is to being successful in the marketing world. false full 31     8839f647-d584-44cf-b6a4-bed0a51d0d4b Learning from Mistakes: Turning Failures into Opportunities Here are three things you’ll learn in this episode:

     

    1. The Importance of Adaptable Communication:  Good marketers must be excellent communicators, adapting their styles to each client's preferences.  This includes understanding individual needs and establishing open, honest communication from the start.

     

    2. Strategic Risk-Taking:  Marketing often requires taking risks.  Intelligent risks are calculated, well-articulated, and consider potential consequences.  It's crucial to learn from failures and avoid repeating mistakes.  The episode uses examples of both successful and unsuccessful viral marketing campaigns to illustrate this point.

     

    3. Niche Marketing with a Broad Perspective: While specializing in a niche can be beneficial, it's important to consider how that niche interacts with other industries.  Understanding the interconnectedness of consumer behavior across different areas can lead to more innovative and effective marketing strategies.

     

    About Rachel Vandernick and The Vander Group:

     

    Website: https://www.thevandergroup.com/

    LinkedIn: https://www.linkedin.com/in/rachelvandernick/

     

    ✨Sponsors✨ 

    Penji, the human first creative subscription service for agencies and teams. 

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 19 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/learning-from-mistakes-turning-failures-into-opportunities-V6OFO8QY Here are three things you’ll learn in this episode:

     

    1. The Importance of Adaptable Communication:  Good marketers must be excellent communicators, adapting their styles to each client's preferences.  This includes understanding individual needs and establishing open, honest communication from the start.

     

    2. Strategic Risk-Taking:  Marketing often requires taking risks.  Intelligent risks are calculated, well-articulated, and consider potential consequences.  It's crucial to learn from failures and avoid repeating mistakes.  The episode uses examples of both successful and unsuccessful viral marketing campaigns to illustrate this point.

     

    3. Niche Marketing with a Broad Perspective: While specializing in a niche can be beneficial, it's important to consider how that niche interacts with other industries.  Understanding the interconnectedness of consumer behavior across different areas can lead to more innovative and effective marketing strategies.

     

    About Rachel Vandernick and The Vander Group:

     

    Website: https://www.thevandergroup.com/

    LinkedIn: https://www.linkedin.com/in/rachelvandernick/

     

    ✨Sponsors✨ 

    Penji, the human first creative subscription service for agencies and teams. 

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Learning from Mistakes: Turning Failures into Opportunities Penji 00:42:01 Penji Partnership Coordinator, Shannon, talks with Rachel Vandernick from The Vander Group, about fun marketing successes and faux pas. Penji Partnership Coordinator, Shannon, talks with Rachel Vandernick from The Vander Group, about fun marketing successes and faux pas. false full 30     11692936-814f-4264-9975-53ea52ae8646 The Future of Work with AI: Challenges, Opportunities, and Adaptation Strategies Here are three things you’ll learn in this episode:

    1. Challenges with AI: There are two main challenges: regulation, which could slow down progress, and unrealistic expectations of AI's perfection. The speaker also emphasizes that AI should be seen as a tool for enhancing human capabilities, not simply replacing jobs, with a belief that it will transform industries.

    2. Resistance to Change: Many people are resistant to adopting new technologies, much like when innovations like the car or email were introduced. This resistance often comes from a fear of change or the misconception that using AI will reduce the need for human cognitive skills.

    3. Clear Communication with Clients: When discussing customer satisfaction, Vadim highlights the importance of understanding clients’ real goals beyond just delivering quality service. Establishing open, human-centered communication helps align efforts with the clients' true needs and long-term objectives.

    About Vadim Peskov and Diffco:

    - Website: https://diffco.us/

    - LinkedIn: https://www.linkedin.com/in/vadimpeskov/

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 17 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-future-of-work-with-ai-challenges-opportunities-and-adaptation-strategies-7dXX4BD5 Here are three things you’ll learn in this episode:

    1. Challenges with AI: There are two main challenges: regulation, which could slow down progress, and unrealistic expectations of AI's perfection. The speaker also emphasizes that AI should be seen as a tool for enhancing human capabilities, not simply replacing jobs, with a belief that it will transform industries.

    2. Resistance to Change: Many people are resistant to adopting new technologies, much like when innovations like the car or email were introduced. This resistance often comes from a fear of change or the misconception that using AI will reduce the need for human cognitive skills.

    3. Clear Communication with Clients: When discussing customer satisfaction, Vadim highlights the importance of understanding clients’ real goals beyond just delivering quality service. Establishing open, human-centered communication helps align efforts with the clients' true needs and long-term objectives.

    About Vadim Peskov and Diffco:

    - Website: https://diffco.us/

    - LinkedIn: https://www.linkedin.com/in/vadimpeskov/

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Future of Work with AI: Challenges, Opportunities, and Adaptation Strategies Penji 00:37:15 On today’s episode, Vadim Peskov talks to Shannon, Penji’s Partnership Coordinator extensively on AI: the fears, the positives, and the possibility of being left behind if you’re not adapting it into your work. On today’s episode, Vadim Peskov talks to Shannon, Penji’s Partnership Coordinator extensively on AI: the fears, the positives, and the possibility of being left behind if you’re not adapting it into your work. false full 29     fded2770-e640-43d8-ae0a-21aa21b60d5b Biggest Marketing Mistakes Attorneys Make (Expert Advice) Here are three things you’ll learn in this episode:

     

    1. Niche Focus and Organic Growth: Frank Demming initially expanded their client base broadly but then pivoted to specialize in marketing for attorneys after realizing this niche was more stable and lucrative, especially during the pandemic. By focusing solely on attorneys, they were able to leverage referrals and organic growth within the legal industry, leading to more targeted and effective marketing strategies.

    2. Personalized Marketing Approach: Frank emphasizes the importance of a personalized marketing approach. Instead of using generic templates, they invest time in understanding each client’s unique needs and background. This tailored strategy helps create more effective marketing campaigns and fosters stronger client relationships, ultimately leading to better results and higher client satisfaction.

    3. Building Client Relationships and Handling Referrals: The speaker discusses various strategies for maintaining strong client relationships and securing referrals, such as offering incentives for referrals and providing personalized gifts to past clients. They also emphasize the importance of transparent communication and regular meetings to build trust, demonstrate ongoing value, and address any issues promptly.

     

    About Frank Demming and Local Business Marketing Solutions:

     

    - Website: https://www.lbmsllc.com/

    - LinkedIn: https://www.linkedin.com/in/fdemming/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Fri, 14 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/biggest-marketing-mistakes-attorneys-make-expert-advice-UA6CLstZ Here are three things you’ll learn in this episode:

     

    1. Niche Focus and Organic Growth: Frank Demming initially expanded their client base broadly but then pivoted to specialize in marketing for attorneys after realizing this niche was more stable and lucrative, especially during the pandemic. By focusing solely on attorneys, they were able to leverage referrals and organic growth within the legal industry, leading to more targeted and effective marketing strategies.

    2. Personalized Marketing Approach: Frank emphasizes the importance of a personalized marketing approach. Instead of using generic templates, they invest time in understanding each client’s unique needs and background. This tailored strategy helps create more effective marketing campaigns and fosters stronger client relationships, ultimately leading to better results and higher client satisfaction.

    3. Building Client Relationships and Handling Referrals: The speaker discusses various strategies for maintaining strong client relationships and securing referrals, such as offering incentives for referrals and providing personalized gifts to past clients. They also emphasize the importance of transparent communication and regular meetings to build trust, demonstrate ongoing value, and address any issues promptly.

     

    About Frank Demming and Local Business Marketing Solutions:

     

    - Website: https://www.lbmsllc.com/

    - LinkedIn: https://www.linkedin.com/in/fdemming/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Biggest Marketing Mistakes Attorneys Make (Expert Advice) Penji 00:34:22 On today’s episode, Frank Demming talks to Shannon, Penji’s Partnership Coordinator, about the biggest mistakes law firms are making with their marketing and how to remedy them. On today’s episode, Frank Demming talks to Shannon, Penji’s Partnership Coordinator, about the biggest mistakes law firms are making with their marketing and how to remedy them. false full 28     f6e0c84e-5864-4666-82bc-742368a385c6 Authentic Leadership: Leaving Corporate America & Following Your Dreams Here are three things you’ll learn in this episode:

     

    1. Embracing life’s changes and unexpected opportunities

    2. What does it take to be an authentic leader

    3. Staying true to yourself and how it leads to success

     

    Subscribe to our weekly newsletter:

     

    About Galen and his social media

     

    - Website: https://galenbingham.com/

    - Linkedin: https://www.linkedin.com/in/galenbingham/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Wed, 12 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/galen-bingham-fully-managed-lOCzICOW Here are three things you’ll learn in this episode:

     

    1. Embracing life’s changes and unexpected opportunities

    2. What does it take to be an authentic leader

    3. Staying true to yourself and how it leads to success

     

    Subscribe to our weekly newsletter:

     

    About Galen and his social media

     

    - Website: https://galenbingham.com/

    - Linkedin: https://www.linkedin.com/in/galenbingham/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Authentic Leadership: Leaving Corporate America & Following Your Dreams Penji 00:31:08 On today’s episode, Galen Bingham talks to Daniela, Penji’s Partnership Coordinator about leadership, leaving corporate America and following your dreams! On today’s episode, Galen Bingham talks to Daniela, Penji’s Partnership Coordinator about leadership, leaving corporate America and following your dreams! false full 27     1dd0b241-6b86-4813-860a-0128ca5b590d How Ignoring Data Can Destroy Your Marketing Strategy & Success Here are three things you’ll learn in this episode:

     

    1. Diverse Marketing Services and Personal Growth Journey: CJ Bachmann outlines their company's broad range of marketing services, including SEO, PPC, email marketing, and more, demonstrating a comprehensive approach to meeting various client needs. They also share their personal journey from initially aiming to become a teacher focused on ADD and ADHD, to working in corporate roles, and eventually climbing the ladder to become the CEO of 1SEO. Their story emphasizes how diverse experiences and roles contributed to their growth and success.

    2. Bootstrapped Growth and Overcoming Challenges: CJ Bachmann describes the initial bootstrapping of 1SEO, where the business began with minimal resources and relied on early sales to drive growth. They recount their personal experience of starting in a low-level position, overcoming obstacles such as gender biases in the construction industry, and progressively building up their skills and responsibilities. This growth mindset and resilience played a significant role in the company's expansion and success.

    3. Client-Centered Approach and Continuous Evolution: 1SEO's growth has been driven by a focus on deeply listening to clients' needs and adapting services to meet their evolving demands. Originally focused on traditional SEO, the agency expanded into website design, development, and other marketing solutions as clients' pain points were uncovered. This client-first approach allowed the company to develop customized strategies that aligned with the changing landscape of marketing and fostered strong relationships based on trust and transparency.

     

    About CJ Bachmann and 1SEO:

     

    - Website: http://1seo.com/

    - LinkedIn: https://www.linkedin.com/in/cjbachmann/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     Mon, 10 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-ignoring-data-can-destroy-your-marketing-strategy-success-1SyDTdox Here are three things you’ll learn in this episode:

     

    1. Diverse Marketing Services and Personal Growth Journey: CJ Bachmann outlines their company's broad range of marketing services, including SEO, PPC, email marketing, and more, demonstrating a comprehensive approach to meeting various client needs. They also share their personal journey from initially aiming to become a teacher focused on ADD and ADHD, to working in corporate roles, and eventually climbing the ladder to become the CEO of 1SEO. Their story emphasizes how diverse experiences and roles contributed to their growth and success.

    2. Bootstrapped Growth and Overcoming Challenges: CJ Bachmann describes the initial bootstrapping of 1SEO, where the business began with minimal resources and relied on early sales to drive growth. They recount their personal experience of starting in a low-level position, overcoming obstacles such as gender biases in the construction industry, and progressively building up their skills and responsibilities. This growth mindset and resilience played a significant role in the company's expansion and success.

    3. Client-Centered Approach and Continuous Evolution: 1SEO's growth has been driven by a focus on deeply listening to clients' needs and adapting services to meet their evolving demands. Originally focused on traditional SEO, the agency expanded into website design, development, and other marketing solutions as clients' pain points were uncovered. This client-first approach allowed the company to develop customized strategies that aligned with the changing landscape of marketing and fostered strong relationships based on trust and transparency.

     

    About CJ Bachmann and 1SEO:

     

    - Website: http://1seo.com/

    - LinkedIn: https://www.linkedin.com/in/cjbachmann/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    - Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

     

    ]]>     How Ignoring Data Can Destroy Your Marketing Strategy & Success Penji 00:29:04 On today’s episode, CJ Bachmann talks to Shannon, Penji’s Partnership Coordinator, about being transparent and realistic about your clients need from the first moment they come to you. On today’s episode, CJ Bachmann talks to Shannon, Penji’s Partnership Coordinator, about being transparent and realistic about your clients need from the first moment they come to you. false full 26     e4aab5c5-98a1-4c1f-8148-9a53585a12ce Sustainable Retail: How Circa Systems is Changing the Game Three things you’ll learn in this episode:

     

    1. The Circular Economy Model: Nick Esposito explains the concept of the circular economy, where instead of a traditional "take, make, dispose" model, resources are kept in use as long as possible. This reduces waste and supports more sustainable retail practices, and Circa Systems is pioneering this through platforms like **Unless Kids**, a toy-buying and swapping service that reduces waste and extends product life.

     

    2. Practical Application and Growth: Circa Systems is focused on creating a seamless user experience by offering discounts and easy swaps for customers while engineering a platform that encourages return and reuse of products. Their initial focus on toys is part of a broader strategy that could eventually expand into other sectors like clothing and tools.

     

    3. Marketing and Retention Strategies: The company uses a combination of localized marketing, word of mouth, and social media to attract and retain customers. They also emphasize the importance of customer feedback and tracking touchpoints to understand the sales cycle and improve engagement, ensuring both acquisition and retention through thoughtful outreach and consistent communication.

     

    About Nic Esposito and Circa Tech:

    • Website: https://circasystems.co/
    • LinkedIn: https://www.linkedin.com/in/nic-d-esposito/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 7 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/sustainable-retail-how-circa-systems-is-changing-the-game-tVVPXshs Three things you’ll learn in this episode:

     

    1. The Circular Economy Model: Nick Esposito explains the concept of the circular economy, where instead of a traditional "take, make, dispose" model, resources are kept in use as long as possible. This reduces waste and supports more sustainable retail practices, and Circa Systems is pioneering this through platforms like **Unless Kids**, a toy-buying and swapping service that reduces waste and extends product life.

     

    2. Practical Application and Growth: Circa Systems is focused on creating a seamless user experience by offering discounts and easy swaps for customers while engineering a platform that encourages return and reuse of products. Their initial focus on toys is part of a broader strategy that could eventually expand into other sectors like clothing and tools.

     

    3. Marketing and Retention Strategies: The company uses a combination of localized marketing, word of mouth, and social media to attract and retain customers. They also emphasize the importance of customer feedback and tracking touchpoints to understand the sales cycle and improve engagement, ensuring both acquisition and retention through thoughtful outreach and consistent communication.

     

    About Nic Esposito and Circa Tech:

    • Website: https://circasystems.co/
    • LinkedIn: https://www.linkedin.com/in/nic-d-esposito/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Sustainable Retail: How Circa Systems is Changing the Game Penji 00:35:54 Penji Partnership Coordinator, Shannon, talks with Nic Esposito from Circa Systems about important parts of the referral process and the struggles owning a unique start-up. Penji Partnership Coordinator, Shannon, talks with Nic Esposito from Circa Systems about important parts of the referral process and the struggles owning a unique start-up. false full 25     a7c07eff-cd33-4120-ba4d-0aae0e588f80 From Zero to Agency Owner: An Inspiring Journey Here are three things you’ll learn in this episode:

     

    1. Importance of Managing Overhead and Liabilities: Mac Frederick advises entrepreneurs to "slow roll" their business growth to avoid debt and unnecessary liabilities. They emphasize starting small, minimizing expenses, and gradually expanding the business, sharing personal experiences of managing businesses remotely, then moving to physical locations only when sustainable.

     

    2. The Shift in Education for Marketing Careers: The speaker argues that traditional college education may not be necessary for marketing, emphasizing that many skills can now be self-taught through free online resources like YouTube. While college may offer practical courses like computer science or Google Ads, much of the curriculum is outdated and not as useful in today’s marketing landscape.

     

    3. Mental Health and Entrepreneurship: The speaker touches on the emotional toll of entrepreneurship, discussing how stress, anxiety, and depression are common among business owners due to unmet expectations. They stress the importance of managing these emotions and being more open about the challenges that come with running a business.

     

    About Mac Frederick and Momentum Digital:

     

    - Website: https://www.needmomentum.com/

    - LinkedIn: https://www.linkedin.com/in/macfrederick/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 3 Feb 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-zero-to-agency-owner-an-inspiring-journey-mac-frederick-cGhYtZL6 Here are three things you’ll learn in this episode:

     

    1. Importance of Managing Overhead and Liabilities: Mac Frederick advises entrepreneurs to "slow roll" their business growth to avoid debt and unnecessary liabilities. They emphasize starting small, minimizing expenses, and gradually expanding the business, sharing personal experiences of managing businesses remotely, then moving to physical locations only when sustainable.

     

    2. The Shift in Education for Marketing Careers: The speaker argues that traditional college education may not be necessary for marketing, emphasizing that many skills can now be self-taught through free online resources like YouTube. While college may offer practical courses like computer science or Google Ads, much of the curriculum is outdated and not as useful in today’s marketing landscape.

     

    3. Mental Health and Entrepreneurship: The speaker touches on the emotional toll of entrepreneurship, discussing how stress, anxiety, and depression are common among business owners due to unmet expectations. They stress the importance of managing these emotions and being more open about the challenges that come with running a business.

     

    About Mac Frederick and Momentum Digital:

     

    - Website: https://www.needmomentum.com/

    - LinkedIn: https://www.linkedin.com/in/macfrederick/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From Zero to Agency Owner: An Inspiring Journey Penji 00:39:39 On today’s episode, Mac Frederick talks to Shannon, Penji’s Partnership Coordinator about being inspired by the hardships of building an agency, and the best ways to do it and be successful. On today’s episode, Mac Frederick talks to Shannon, Penji’s Partnership Coordinator about being inspired by the hardships of building an agency, and the best ways to do it and be successful. false full 24     aeab95d0-654d-49c9-8e2e-ce4c56690cd7 From Self-Taught Designer to Content Creator: A UX/UI Journey Here are three things you’ll learn in this episode:

     

    1. Balancing content creation with another job.

    2. Social media and networking

    3. The complexities of UX/UI design

     

    Subscribe to our weekly newsletter:

     

    About Jophin and his social media  

     

    - Website: https://designxstream.com/

    - Youtube: https://www.youtube.com/@DesignXstream/videos

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Fri, 31 Jan 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-self-taught-designer-to-content-creator-a-ux-ui-journey-VwjcFf2E Here are three things you’ll learn in this episode:

     

    1. Balancing content creation with another job.

    2. Social media and networking

    3. The complexities of UX/UI design

     

    Subscribe to our weekly newsletter:

     

    About Jophin and his social media  

     

    - Website: https://designxstream.com/

    - Youtube: https://www.youtube.com/@DesignXstream/videos

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     From Self-Taught Designer to Content Creator: A UX/UI Journey Penji 00:20:18 On today’s episode, Jophin Joy talks to Daniela, Penji’s Partnership Coordinator about his journey with UX/UI design, why he chose to help others with tutorials and how he transitioned from software development to UX/UI design. On today’s episode, Jophin Joy talks to Daniela, Penji’s Partnership Coordinator about his journey with UX/UI design, why he chose to help others with tutorials and how he transitioned from software development to UX/UI design. false full 23     ed0ac58e-1183-4b17-aade-5f25a038669d Creating Brand Merch That Connects with Your Customers Here are three things you’ll learn in this episode:

     

    1. Focus on Quality and Sustainability: Merch.com prides itself on providing high-quality, customizable products at competitive prices, with an emphasis on sustainability. They highlight their commitment to eco-friendly practices and the importance of creating durable products that clients will want to use over time.

    2. The Importance of a Strong Team and Positive Culture: The speaker emphasizes that a successful company relies on its people, not just its founder. Building a supportive, positive work environment is crucial, as it motivates employees to perform at their best. Recognizing and celebrating team achievements fosters loyalty and encourages a collaborative atmosphere.

    3. Understanding Client Needs and Brand Identity: The speaker highlights the significance of aligning products with a client’s brand identity. They express frustration when companies use generic products that don’t match their branding. Instead, they advocate for a thoughtful approach that not only meets client expectations but also enhances their brand story through well-designed, customized products.

     

    About Ikey Bensimhon and Merch.com:

     

    - Website: https://www.merch.com/

    -  LinkedIn: https://www.linkedin.com/in/ikey-bensimhon-59155a30/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Mon, 27 Jan 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/creating-brand-merch-that-connects-with-your-customers-ikey-bensimhons-g_OZkeIt Here are three things you’ll learn in this episode:

     

    1. Focus on Quality and Sustainability: Merch.com prides itself on providing high-quality, customizable products at competitive prices, with an emphasis on sustainability. They highlight their commitment to eco-friendly practices and the importance of creating durable products that clients will want to use over time.

    2. The Importance of a Strong Team and Positive Culture: The speaker emphasizes that a successful company relies on its people, not just its founder. Building a supportive, positive work environment is crucial, as it motivates employees to perform at their best. Recognizing and celebrating team achievements fosters loyalty and encourages a collaborative atmosphere.

    3. Understanding Client Needs and Brand Identity: The speaker highlights the significance of aligning products with a client’s brand identity. They express frustration when companies use generic products that don’t match their branding. Instead, they advocate for a thoughtful approach that not only meets client expectations but also enhances their brand story through well-designed, customized products.

     

    About Ikey Bensimhon and Merch.com:

     

    - Website: https://www.merch.com/

    -  LinkedIn: https://www.linkedin.com/in/ikey-bensimhon-59155a30/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Creating Brand Merch That Connects with Your Customers Penji 00:35:14 On today’s episode, Ikey Bensimhon talks to Shannon, Penji’s Partnership Coordinator, about how important it is to have a good team that works well together for quality work. On today’s episode, Ikey Bensimhon talks to Shannon, Penji’s Partnership Coordinator, about how important it is to have a good team that works well together for quality work. false full 22     14cec689-526e-4317-8866-cf626146a958 How to Keep Your Clients Happy & Retain Them Long-Term Three things you’ll learn in this episode:

     

    1. Building Client Relationships Over Creativity: Kyle emphasizes client retention by focusing on building strong relationships rather than prioritizing creativity. Maintaining long-term clients involves under-promising and over-delivering, such as providing extra deliverables or completing projects ahead of schedule to exceed expectations.

    2. Navigating Niche Specialization: Finding a niche remains a challenge and an area of growth for Orchid Media. While currently functioning as a "jack-of-all-trades," the founder recognizes the importance of specialization for attracting a broader and more focused client base. The agency is exploring potential niches, such as sorority recruitment videos and emerging opportunities in virtual reality and 360-degree advertising, as part of its ongoing evolution.

    3. Leveraging Personal Branding for Lead Generation: For lead generation, the founder relies on an organic approach through personal branding. By sharing the agency's journey, showcasing work, and building trust via personal social media, the founder creates a "founder story" that resonates with audiences.  

     

    About Kyle Schmidt and Orchid Media:

     

    Website: https://orchidmedia.co/

    LinkedIn: https://www.linkedin.com/in/kylemasonschmidt/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 24 Jan 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-keep-your-clients-happy-retain-them-long-term-wYVtEcW4 Three things you’ll learn in this episode:

     

    1. Building Client Relationships Over Creativity: Kyle emphasizes client retention by focusing on building strong relationships rather than prioritizing creativity. Maintaining long-term clients involves under-promising and over-delivering, such as providing extra deliverables or completing projects ahead of schedule to exceed expectations.

    2. Navigating Niche Specialization: Finding a niche remains a challenge and an area of growth for Orchid Media. While currently functioning as a "jack-of-all-trades," the founder recognizes the importance of specialization for attracting a broader and more focused client base. The agency is exploring potential niches, such as sorority recruitment videos and emerging opportunities in virtual reality and 360-degree advertising, as part of its ongoing evolution.

    3. Leveraging Personal Branding for Lead Generation: For lead generation, the founder relies on an organic approach through personal branding. By sharing the agency's journey, showcasing work, and building trust via personal social media, the founder creates a "founder story" that resonates with audiences.  

     

    About Kyle Schmidt and Orchid Media:

     

    Website: https://orchidmedia.co/

    LinkedIn: https://www.linkedin.com/in/kylemasonschmidt/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How to Keep Your Clients Happy & Retain Them Long-Term Penji 00:20:14 Penji Partnership Coordinator, Shannon, talks with Kyle Schmidt from Orchid Media, an agency in its earlier stages, about how to keep your clients happy and the struggles of growing your agency and finding a niche. Penji Partnership Coordinator, Shannon, talks with Kyle Schmidt from Orchid Media, an agency in its earlier stages, about how to keep your clients happy and the struggles of growing your agency and finding a niche. false full 21     a4a720b2-3fba-4e41-9469-f14a2719a6af How Modern Marketing is Shaping the Next Generation Here are three things you’ll learn in this episode:

     

    1. Slow Down To Speed Up Strategy: Elevate My Brand's unique approach to success lies in its **"slow down to speed up"** process, which includes a detailed, three-pronged discovery phase. This phase allows them to balance creative inspiration with data-driven decisions. Through this method, they assess client fit, ensuring both parties align before committing to long-term work. This approach helps manage client expectations and ensures they provide expert guidance even when clients' preferences conflict with data-backed strategies.

    2. Adapting Marketing Strategies for Gen Alpha: Elevate My Brand customizes its marketing approach to resonate with younger generations, particularly Gen Alpha, by using informal communication styles and understanding the trends that capture their attention, which differ from those of older generations.

    3. Ensuring Effective Client Communication Through Structured Touchpoints: To maintain clear and ongoing communication, the agency utilizes a system of scheduled meetings, organized agendas, and detailed, color-coded reports, making it easy for clients to track progress and address concerns efficiently.

     

    About Laurel Mintz and Elevate My Brand:

     

    - Website: http://www.elevatemybrand.com/

    - LinkedIn: https://www.linkedin.com/in/laurel-mintz/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 22 Jan 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-modern-marketing-is-shaping-the-next-generation-laurel-mintz-fully-managed-ep08-7oZ_vmjb Here are three things you’ll learn in this episode:

     

    1. Slow Down To Speed Up Strategy: Elevate My Brand's unique approach to success lies in its **"slow down to speed up"** process, which includes a detailed, three-pronged discovery phase. This phase allows them to balance creative inspiration with data-driven decisions. Through this method, they assess client fit, ensuring both parties align before committing to long-term work. This approach helps manage client expectations and ensures they provide expert guidance even when clients' preferences conflict with data-backed strategies.

    2. Adapting Marketing Strategies for Gen Alpha: Elevate My Brand customizes its marketing approach to resonate with younger generations, particularly Gen Alpha, by using informal communication styles and understanding the trends that capture their attention, which differ from those of older generations.

    3. Ensuring Effective Client Communication Through Structured Touchpoints: To maintain clear and ongoing communication, the agency utilizes a system of scheduled meetings, organized agendas, and detailed, color-coded reports, making it easy for clients to track progress and address concerns efficiently.

     

    About Laurel Mintz and Elevate My Brand:

     

    - Website: http://www.elevatemybrand.com/

    - LinkedIn: https://www.linkedin.com/in/laurel-mintz/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How Modern Marketing is Shaping the Next Generation Penji 00:36:30 On today’s episode, Laurel Mintz talks to Shannon, Penji’s Partnership Coordinator about what to showcase in meetings with potential clients, and how to communicate with them effectively throughout their campaign. On today’s episode, Laurel Mintz talks to Shannon, Penji’s Partnership Coordinator about what to showcase in meetings with potential clients, and how to communicate with them effectively throughout their campaign. false full 20     07c188ff-a5a6-429c-ae42-b24c4a748bc7 The Truth About Influencer Marketing: What Creators Don't Tell You Here are three things you’ll learn in this episode:

    1. How to grow your social media platforms
    2. Using social media as a business owner
    3. Navigating brand partnerships as an influencer

    About Maddi and her social media

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 17 Jan 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-truth-about-influencer-marketing-what-creators-dont-tell-you-GRBZjY0j Here are three things you’ll learn in this episode:

    1. How to grow your social media platforms
    2. Using social media as a business owner
    3. Navigating brand partnerships as an influencer

    About Maddi and her social media

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Truth About Influencer Marketing: What Creators Don't Tell You Penji 00:30:01 On today’s episode, Maddi Ragno talks to Daniela, Penji’s Partnership Coordinator about Content Marketing, leveraging social media marketing for your business and using it to get leads! On today’s episode, Maddi Ragno talks to Daniela, Penji’s Partnership Coordinator about Content Marketing, leveraging social media marketing for your business and using it to get leads! false full 19     b8364a62-bb94-4106-b7f3-dbced3dbc68b Implementing Marketing Strategies in Real Estate Three things you’ll learn in this episode:

     

    1. The Importance of Implementation and Accountability: Jerome helps real estate professionals with marketing by focusing on implementation. While many understand the concepts of marketing, they struggle with taking action. Jerome addresses this by offering coaching and accountability, either by guiding clients through the process, doing it with them, or doing it for them.

     

    2. The Role of Daily Role-Playing in Building Sales Confidence: Jerome emphasizes the importance of role-playing in sales. He participates in daily role-playing sessions with other agents to practice handling objections and improving his sales scripts. This regular practice has significantly boosted his confidence in sales, transforming him from feeling uncertain to being highly confident in his abilities.

     

    3. Video Marketing for Personalization and Outreach: Jerome recommends the use of video as a personalized outreach strategy in real estate and other businesses. Instead of public speaking or large-scale broadcasts, they recommend sending one-on-one video messages, such as birthday greetings via video, to build personal connections and differentiate oneself. This personalized approach, especially in real estate, helps people feel more connected and valued, creating a lasting impression that can eventually lead to business.

     

    About Jerome Lewis and Digital Realestate Strategy

     

    Website: http://digitalrealestatestrategy.com/

    LinkedIn: https://www.linkedin.com/in/jeromelewisjr/
     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 15 Jan 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/implementing-marketing-strategies-in-real-estate-aIprjtSa Three things you’ll learn in this episode:

     

    1. The Importance of Implementation and Accountability: Jerome helps real estate professionals with marketing by focusing on implementation. While many understand the concepts of marketing, they struggle with taking action. Jerome addresses this by offering coaching and accountability, either by guiding clients through the process, doing it with them, or doing it for them.

     

    2. The Role of Daily Role-Playing in Building Sales Confidence: Jerome emphasizes the importance of role-playing in sales. He participates in daily role-playing sessions with other agents to practice handling objections and improving his sales scripts. This regular practice has significantly boosted his confidence in sales, transforming him from feeling uncertain to being highly confident in his abilities.

     

    3. Video Marketing for Personalization and Outreach: Jerome recommends the use of video as a personalized outreach strategy in real estate and other businesses. Instead of public speaking or large-scale broadcasts, they recommend sending one-on-one video messages, such as birthday greetings via video, to build personal connections and differentiate oneself. This personalized approach, especially in real estate, helps people feel more connected and valued, creating a lasting impression that can eventually lead to business.

     

    About Jerome Lewis and Digital Realestate Strategy

     

    Website: http://digitalrealestatestrategy.com/

    LinkedIn: https://www.linkedin.com/in/jeromelewisjr/
     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Implementing Marketing Strategies in Real Estate Penji 00:33:39 Penji Partnership Coordinator, Shannon, talks with Jerome Lewis from DRES Media about how important personalization is to client communication, ranging from prioritizing setting up in-person or even sending someone a hand-written thank-you note. Penji Partnership Coordinator, Shannon, talks with Jerome Lewis from DRES Media about how important personalization is to client communication, ranging from prioritizing setting up in-person or even sending someone a hand-written thank-you note. false full 18     fc23d198-b764-45d9-9597-0e1a667f2fe9 The Real Difference Between Good and GREAT Customer Service Experience Here are three things you’ll learn in this episode:

     

    1. Investment in Long-Term Growth: Smartsites’ growth is driven by a strategic investment in their own marketing and employee development, rather than focusing on immediate transactional returns. They spend a substantial amount on marketing (e.g., $300,000 a month) with the understanding that the returns will be realized over the long term through the lifetime value of clients. This approach contrasts with a short-term ROI mentality and emphasizes building a solid reputation and generating leads that will contribute to sustainable growth.

    2. Reputation and Unique Selling Proposition: Smartsites relies heavily on its strong reputation and positive reviews to attract clients, avoiding traditional outbound sales methods like cold calling. Their proposal process is focused on responding to inbound inquiries, explaining their unique services and processes, and leveraging their reputation to differentiate from competitors. In situations where they are in a bidding war, the emphasis is on showcasing their distinct value proposition and ensuring that their sales team effectively communicates their unique approach and expertise.

    3. Effective Customer Service and Empowerment: Addressing customer dissatisfaction promptly and effectively is crucial. Smartsites has a dedicated senior-level role to handle client issues, empowering this person to make decisions and resolve problems without needing extensive approvals. This approach, similar to the Ritz-Carlton’s $2,000 rule, ensures that customer service issues are managed efficiently, enhancing client satisfaction and maintaining a strong reputation.

     

    About Alex Melen and SmartSites:

     

    - Website: http://www.smartsites.com/

    - LinkedIn: https://www.linkedin.com/in/alexmelen/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Fri, 10 Jan 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-real-difference-between-good-and-great-customer-service-experience-xyDraG6P Here are three things you’ll learn in this episode:

     

    1. Investment in Long-Term Growth: Smartsites’ growth is driven by a strategic investment in their own marketing and employee development, rather than focusing on immediate transactional returns. They spend a substantial amount on marketing (e.g., $300,000 a month) with the understanding that the returns will be realized over the long term through the lifetime value of clients. This approach contrasts with a short-term ROI mentality and emphasizes building a solid reputation and generating leads that will contribute to sustainable growth.

    2. Reputation and Unique Selling Proposition: Smartsites relies heavily on its strong reputation and positive reviews to attract clients, avoiding traditional outbound sales methods like cold calling. Their proposal process is focused on responding to inbound inquiries, explaining their unique services and processes, and leveraging their reputation to differentiate from competitors. In situations where they are in a bidding war, the emphasis is on showcasing their distinct value proposition and ensuring that their sales team effectively communicates their unique approach and expertise.

    3. Effective Customer Service and Empowerment: Addressing customer dissatisfaction promptly and effectively is crucial. Smartsites has a dedicated senior-level role to handle client issues, empowering this person to make decisions and resolve problems without needing extensive approvals. This approach, similar to the Ritz-Carlton’s $2,000 rule, ensures that customer service issues are managed efficiently, enhancing client satisfaction and maintaining a strong reputation.

     

    About Alex Melen and SmartSites:

     

    - Website: http://www.smartsites.com/

    - LinkedIn: https://www.linkedin.com/in/alexmelen/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Real Difference Between Good and GREAT Customer Service Experience Penji 00:33:54 On today’s episode, Alex Melen talks to Shannon, Penji’s Partnership Coordinator, about the best ways to support a customer if they have an issue. On today’s episode, Alex Melen talks to Shannon, Penji’s Partnership Coordinator, about the best ways to support a customer if they have an issue. false full 17     a9e54d47-a21b-4a9d-9195-8548a50d1708 Pinterest Marketing: How to Generate Leads for Your Business Here are three things you’ll learn in this episode:

     

    1. Pinterest marketing and how it helps businesses grow

    2. Pinterest content and the longer shelf life  

    3. Cross platform marketing and referrals for marketing and brand awareness.  

    About Kelsey and her social media  

     

    - Website: https://www.kelseyvetter.com/

    - TikTok: https://www.tiktok.com/@kelseyvetterco

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Thu, 2 Jan 2025 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/pinterest-marketing-how-to-generate-leads-for-your-business-ULOlqkid Here are three things you’ll learn in this episode:

     

    1. Pinterest marketing and how it helps businesses grow

    2. Pinterest content and the longer shelf life  

    3. Cross platform marketing and referrals for marketing and brand awareness.  

    About Kelsey and her social media  

     

    - Website: https://www.kelseyvetter.com/

    - TikTok: https://www.tiktok.com/@kelseyvetterco

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Pinterest Marketing: How to Generate Leads for Your Business Penji 00:28:04 On today’s episode, Kelsey Vetter talks to Daniela, Penji’s Partnership Coordinator, about leveraging Pinterest to generate leads. On today’s episode, Kelsey Vetter talks to Daniela, Penji’s Partnership Coordinator, about leveraging Pinterest to generate leads. false full 16     298b49a6-bb00-4a5c-9bc3-3ef859404d33 Advice for Entrepreneurs: Network, Believe in Yourself, and Over-Communicate Here are three things you’ll learn in this episode:

     

    1. Importance of Email Marketing: Dan emphasizes the importance of email marketing because it gives businesses control over their customer base. While platforms like Facebook and TikTok are effective for reaching new audiences, email provides a direct way to nurture and engage customers consistently, offering more security in data ownership.

    2. Advice for Entrepreneurs: Dan advises utilizing your network for advice and growth, believing in yourself as the expert in your field, and over-communicating with clients to manage expectations and build trust. These are crucial steps in building a successful business.

    3. Challenges of Setting Up a Business in Philadelphia: Dan highlights the complexities of setting up a business in Philadelphia, especially dealing with paperwork and understanding legal and tax requirements. While these hurdles are not unique to Philadelphia, he points out that the process could have been better communicated, reflecting the challenges faced by new business owners.

     

    About Brian Spicciatie and Hospitality Marketing:

     

    Website: https://dbvmarketing.com/

    LinkedIn:  https://www.linkedin.com/in/danvogel01/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: DBVMARKET15

     

    ]]>     Thu, 26 Dec 2024 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/advice-for-entrepreneurs-network-believe-in-yourself-and-over-communicate-40dWqPiM Here are three things you’ll learn in this episode:

     

    1. Importance of Email Marketing: Dan emphasizes the importance of email marketing because it gives businesses control over their customer base. While platforms like Facebook and TikTok are effective for reaching new audiences, email provides a direct way to nurture and engage customers consistently, offering more security in data ownership.

    2. Advice for Entrepreneurs: Dan advises utilizing your network for advice and growth, believing in yourself as the expert in your field, and over-communicating with clients to manage expectations and build trust. These are crucial steps in building a successful business.

    3. Challenges of Setting Up a Business in Philadelphia: Dan highlights the complexities of setting up a business in Philadelphia, especially dealing with paperwork and understanding legal and tax requirements. While these hurdles are not unique to Philadelphia, he points out that the process could have been better communicated, reflecting the challenges faced by new business owners.

     

    About Brian Spicciatie and Hospitality Marketing:

     

    Website: https://dbvmarketing.com/

    LinkedIn:  https://www.linkedin.com/in/danvogel01/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: DBVMARKET15

     

    ]]>     Advice for Entrepreneurs: Network, Believe in Yourself, and Over-Communicate Penji 00:40:50 On today’s episode, Dan Vogel talks to Shannon, Penji’s Partnership Coordinator about the importance of email marketing and making sure you respect yourself as an expert in your field no matter how people treat you. On today’s episode, Dan Vogel talks to Shannon, Penji’s Partnership Coordinator about the importance of email marketing and making sure you respect yourself as an expert in your field no matter how people treat you. false full 15     58702dc3-37d3-4f3a-9c08-50cf028caf20 The Future of Marketing: Adaptation, Clients, and Custom Solutions Three things you’ll learn in this episode:

     

    1. The Benefits of a Broad Industry Focus and Custom Solutions Over Niching Down: The agency values its diverse industry experience and custom approach over niching down into specific sectors. While some agencies focus on one industry to perfect their services, this agency prefers the variety of working across numerous fields, which keeps their work engaging and avoids monotony. Their approach includes being adaptable and offering bespoke solutions rather than templated ones, emphasizing creativity and customization.

    2. Adaptation and Continuous Learning: To remain competitive and sustainable in a constantly evolving market, businesses must stay informed about industry changes and emerging technologies. This includes keeping up with industry publications, understanding technological advancements like AI, and being prepared for unexpected disruptions such as those experienced during COVID-19. Being proactive in adapting to these changes can prevent businesses from becoming obsolete and help them leverage new opportunities.

    3.  Effective Client Acquisition and Retention Strategies: Gaining and retaining clients involves a mix of strategic approaches, including aggressive advertising, understanding competitors, leveraging free online platforms, and focusing on providing value rather than just self-promotion. Maintaining client satisfaction is critical, and involves clear communication, setting realistic expectations, and addressing any dissatisfaction through revisiting the original project goals and providing constructive solutions. Additionally, building a strong client relationship through excellent customer service and seeking referrals can lead to long-term business success.

     

    About Ken Braun and Lounge Lizard:

     

    - Website: https://www.loungelizard.com/

    - LinkedIn: https://www.linkedin.com/in/kenbraun/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 18 Dec 2024 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/the-future-of-marketing-adaptation-clients-and-custom-solutions-eKt74aOR Three things you’ll learn in this episode:

     

    1. The Benefits of a Broad Industry Focus and Custom Solutions Over Niching Down: The agency values its diverse industry experience and custom approach over niching down into specific sectors. While some agencies focus on one industry to perfect their services, this agency prefers the variety of working across numerous fields, which keeps their work engaging and avoids monotony. Their approach includes being adaptable and offering bespoke solutions rather than templated ones, emphasizing creativity and customization.

    2. Adaptation and Continuous Learning: To remain competitive and sustainable in a constantly evolving market, businesses must stay informed about industry changes and emerging technologies. This includes keeping up with industry publications, understanding technological advancements like AI, and being prepared for unexpected disruptions such as those experienced during COVID-19. Being proactive in adapting to these changes can prevent businesses from becoming obsolete and help them leverage new opportunities.

    3.  Effective Client Acquisition and Retention Strategies: Gaining and retaining clients involves a mix of strategic approaches, including aggressive advertising, understanding competitors, leveraging free online platforms, and focusing on providing value rather than just self-promotion. Maintaining client satisfaction is critical, and involves clear communication, setting realistic expectations, and addressing any dissatisfaction through revisiting the original project goals and providing constructive solutions. Additionally, building a strong client relationship through excellent customer service and seeking referrals can lead to long-term business success.

     

    About Ken Braun and Lounge Lizard:

     

    - Website: https://www.loungelizard.com/

    - LinkedIn: https://www.linkedin.com/in/kenbraun/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     The Future of Marketing: Adaptation, Clients, and Custom Solutions Penji 00:38:23 In today’s episode, Ken Braun talks to Shannon, Penji’s partnership coordinator, about how to keep an eye on ever-changing media and marketing. In today’s episode, Ken Braun talks to Shannon, Penji’s partnership coordinator, about how to keep an eye on ever-changing media and marketing. false full 14     7110f77a-4b91-459d-a879-f991bade7027 STAND OUT in Today's Music Market with These Proven Techniques Here are 4 things you’ll learn in this episode:

     

    -How social media can make or break your music career

    -The power of TikTok and memes for music promotion

    -Why building a loyal fanbase is key to long-term success

    -Tips for getting your music heard and growing your audience

     

    Don't miss out on Jesse's expert advice and actionable tips to take your music career to the next level. 

     

    _________________________________________________

     

    About Jesse Cannon and his social media  

     

    Website: https://www.jessecannon.com/

    Youtube: https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA

    _______________________________________________

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 4 Dec 2024 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/stand-out-in-todays-music-market-with-these-proven-techniques-k2RHSOcG Here are 4 things you’ll learn in this episode:

     

    -How social media can make or break your music career

    -The power of TikTok and memes for music promotion

    -Why building a loyal fanbase is key to long-term success

    -Tips for getting your music heard and growing your audience

     

    Don't miss out on Jesse's expert advice and actionable tips to take your music career to the next level. 

     

    _________________________________________________

     

    About Jesse Cannon and his social media  

     

    Website: https://www.jessecannon.com/

    Youtube: https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA

    _______________________________________________

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     STAND OUT in Today's Music Market with These Proven Techniques Penji 00:27:39 In this video, Jesse Cannon, a music producer and expert in music marketing, shares his secrets for building a sustainable music career in 2025. From mastering TikTok to standing out in a crowded market, Jesse breaks down the strategies that are helping artists succeed today. If you're an independent musician or band, this is the guide you need to promote your music, grow your fanbase, and get noticed in the digital age. In this video, Jesse Cannon, a music producer and expert in music marketing, shares his secrets for building a sustainable music career in 2025. From mastering TikTok to standing out in a crowded market, Jesse breaks down the strategies that are helping artists succeed today. If you're an independent musician or band, this is the guide you need to promote your music, grow your fanbase, and get noticed in the digital age. false full 13     c6e9ae3d-9c00-43cb-b48a-97ea9250ff7d How to Spot the Perfect Marketing Agency for Your Needs Three things you’ll learn in this episode:

     

    1. The Importance of Trust and Agency Fit: Both John and Steven highlight the need for trust and strong people skills when vetting agencies. They stress that agencies should not just have the technical capabilities but also demonstrate strong interpersonal skills and transparency in their dealings. Agencies should be willing to listen to clients and not push sales aggressively, which can undermine trust. Additionally, they mention that The Agency Guide prefers to work with niche specialists who are aligned with the client’s specific needs, as they can provide better, more efficient solutions.

     

    2. Matchmaking Based on Compatibility: John Bertino emphasizes the importance of matching agencies and brands not just by their scope of work, but by their personalities and philosophies. He notes that a good partnership requires a balance of alignment and healthy pushback, avoiding mismatches that could lead to difficulties in the relationship.

     

    3. Brand Strategy and Education: Steven highlights that brand strategy is more than just logos and design; it’s about differentiation, alignment with company goals, and impacting multiple areas of the organization, including employee relations and investor trust. Educating clients on the deeper importance of branding is central to their work, helping clients make smarter marketing decisions.

     

    About Steven Picanza and John Bertino:

     

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 27 Nov 2024 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-spot-the-perfect-marketing-agency-for-your-needs-ZvG_9E_R Three things you’ll learn in this episode:

     

    1. The Importance of Trust and Agency Fit: Both John and Steven highlight the need for trust and strong people skills when vetting agencies. They stress that agencies should not just have the technical capabilities but also demonstrate strong interpersonal skills and transparency in their dealings. Agencies should be willing to listen to clients and not push sales aggressively, which can undermine trust. Additionally, they mention that The Agency Guide prefers to work with niche specialists who are aligned with the client’s specific needs, as they can provide better, more efficient solutions.

     

    2. Matchmaking Based on Compatibility: John Bertino emphasizes the importance of matching agencies and brands not just by their scope of work, but by their personalities and philosophies. He notes that a good partnership requires a balance of alignment and healthy pushback, avoiding mismatches that could lead to difficulties in the relationship.

     

    3. Brand Strategy and Education: Steven highlights that brand strategy is more than just logos and design; it’s about differentiation, alignment with company goals, and impacting multiple areas of the organization, including employee relations and investor trust. Educating clients on the deeper importance of branding is central to their work, helping clients make smarter marketing decisions.

     

    About Steven Picanza and John Bertino:

     

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     How to Spot the Perfect Marketing Agency for Your Needs Penji 00:34:34 On today’s episode, John Bertino and Steve Picanza from The Agency Guide talk to Shannon, Penji’s Partnership Coordinator, about how to create trust with you clients, controversial opinions on cheesesteaks, and what to do when a client isn’t the right fit. On today’s episode, John Bertino and Steve Picanza from The Agency Guide talk to Shannon, Penji’s Partnership Coordinator, about how to create trust with you clients, controversial opinions on cheesesteaks, and what to do when a client isn’t the right fit. false full 12     13ba31c7-516a-4a79-b451-98c4c445e39e How SlidesIQ Built a Global Client Base from Scratch? Three things you’ll learn in this episode:

     

    1. Effective Sales and Lead Generation Strategies: Jiten discusses how SlidesIQ grew by leveraging multiple channels for lead generation. Initially, their success came from organic SEO, where they ranked highly for presentation design keywords. Later, they expanded their approach to include Google Ads and LinkedIn Sales Navigator, allowing them to target decision-makers at companies that could benefit from presentation design services.  

     

    2. Focus on Niche and Quality Service: Jiten emphasizes the importance of staying focused on a specific niche—presentation design—rather than diversifying services, which initially led to confusion among potential clients. He explains that specializing in presentations helped them build a reputation for quality, as many competitors failed to meet the specific needs of clients looking for high-quality, visual presentations. Additionally, Jiten mentions their strategy of providing sample work to clients before sending proposals, ensuring a high level of satisfaction and reducing the risk of rework.

     

    3. Prioritizing Client Satisfaction Through Flexibility and Support: Jiten emphasizes the importance of client satisfaction and the strategies used to address unhappy clients, even when the team believes they are delivering quality work. In one instance, when a client was dissatisfied with a final presentation, Jiten offered additional revisions and even a refund, ensuring that the client’s concerns were addressed

     

    About Jiten Surve and SlidesIQ:

     

    - Website: https://www.slidesiq.com/

    - LinkedIn: https://www.linkedin.com/in/jitendra-design-services/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    ____________________

    Penji is an effective on-demand design service that provides unlimited selections of custom designs at a flat monthly cost. Clients are given unlimited design hours and revisions that undergo each project. With dedication to client interaction, Penji is dependable and responsive to all forms of work. Once a project is submitted, Penji is quick to deliver the design in 24-48 hours. Penji is uniquely rewarded for their social impact, in providing internships and opportunities to low income areas. Penji leverages on talent by collaborating with experts in Camden.

     

    Follow Penji Here:

    Website: https://penji.co

    Instagram: https://www.instagram.com/dotpenji

    Facebook: https://www.facebook.com/dotpenji/

    Twitter: https://twitter.com/dotpenji

     

    ]]>     Wed, 20 Nov 2024 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-slidesiq-built-a-global-client-base-from-scratch-QHtEYs0B Three things you’ll learn in this episode:

     

    1. Effective Sales and Lead Generation Strategies: Jiten discusses how SlidesIQ grew by leveraging multiple channels for lead generation. Initially, their success came from organic SEO, where they ranked highly for presentation design keywords. Later, they expanded their approach to include Google Ads and LinkedIn Sales Navigator, allowing them to target decision-makers at companies that could benefit from presentation design services.  

     

    2. Focus on Niche and Quality Service: Jiten emphasizes the importance of staying focused on a specific niche—presentation design—rather than diversifying services, which initially led to confusion among potential clients. He explains that specializing in presentations helped them build a reputation for quality, as many competitors failed to meet the specific needs of clients looking for high-quality, visual presentations. Additionally, Jiten mentions their strategy of providing sample work to clients before sending proposals, ensuring a high level of satisfaction and reducing the risk of rework.

     

    3. Prioritizing Client Satisfaction Through Flexibility and Support: Jiten emphasizes the importance of client satisfaction and the strategies used to address unhappy clients, even when the team believes they are delivering quality work. In one instance, when a client was dissatisfied with a final presentation, Jiten offered additional revisions and even a refund, ensuring that the client’s concerns were addressed

     

    About Jiten Surve and SlidesIQ:

     

    - Website: https://www.slidesiq.com/

    - LinkedIn: https://www.linkedin.com/in/jitendra-design-services/

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

    - Website: https://penji.co/pricing/

    ____________________

    Penji is an effective on-demand design service that provides unlimited selections of custom designs at a flat monthly cost. Clients are given unlimited design hours and revisions that undergo each project. With dedication to client interaction, Penji is dependable and responsive to all forms of work. Once a project is submitted, Penji is quick to deliver the design in 24-48 hours. Penji is uniquely rewarded for their social impact, in providing internships and opportunities to low income areas. Penji leverages on talent by collaborating with experts in Camden.

     

    Follow Penji Here:

    Website: https://penji.co

    Instagram: https://www.instagram.com/dotpenji

    Facebook: https://www.facebook.com/dotpenji/

    Twitter: https://twitter.com/dotpenji

     

    ]]>     How SlidesIQ Built a Global Client Base from Scratch? Penji 00:24:20 On today’s episode, Jiten Surve talks to Shannon, Penji’s Partnership Coordinator, about the importance of clarity about your services with your potential customers. On today’s episode, Jiten Surve talks to Shannon, Penji’s Partnership Coordinator, about the importance of clarity about your services with your potential customers. false full 11     9d753b2f-36bf-4e16-a1ee-6ace45fa866d Building a Strong Personal Brand on Social Media as a Designer Here are three things you’ll learn in this episode:

     

    1. Leveraging social media for your creative work.  

    2. How to grow your platforms while balancing your time.  

    3. Understanding different platforms and learning to repurpose your content.  

     

    Subscribe to our weekly newsletter:

     

    About Kristy Campbell and her social media  

    Website: https://www.pinkponycreative.com/

    Instagram:   https://www.instagram.com/kristy.thepinkpony/

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 6 Nov 2024 15:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/building-a-strong-personal-brand-on-social-media-as-a-designer-l4TvxTwA Here are three things you’ll learn in this episode:

     

    1. Leveraging social media for your creative work.  

    2. How to grow your platforms while balancing your time.  

    3. Understanding different platforms and learning to repurpose your content.  

     

    Subscribe to our weekly newsletter:

     

    About Kristy Campbell and her social media  

    Website: https://www.pinkponycreative.com/

    Instagram:   https://www.instagram.com/kristy.thepinkpony/

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Building a Strong Personal Brand on Social Media as a Designer Penji 00:24:40 On today’s episode, Kristy Campbell founder of Pink Pony Creative talks to Daniela, Penji’s Partnership Coordinator, about Graphic Design, the start of her agency, and how Social Media has been a game-changing tool! On today’s episode, Kristy Campbell founder of Pink Pony Creative talks to Daniela, Penji’s Partnership Coordinator, about Graphic Design, the start of her agency, and how Social Media has been a game-changing tool! false full 10     36fbe73f-1eef-46d6-a85a-c07a7971da0c Are You Missing Out on These Real Estate Marketing Tips?  

     

    Here are three things you’ll learn in this episode:

     

    1. Shift in Focus to Real Estate Marketing: Initially concentrated on hospitality marketing, the business pivoted to focus on real estate around 2017-2018. The primary aim is to help agents and brokerages increase their sales volume by 20%, with specific growth targets for the upcoming year.

     

    2. Client Acquisition Strategies: Hospitality Marketing relies heavily on referrals and testimonials, intending to build partnerships with other professionals and associations in real estate. They emphasize providing value through education and support, establishing trust, and fostering long-term relationships with clients.

     

    3. Commitment to Client Success: The agency offers a risk-reversal guarantee, ensuring clients see a return on investment. They prioritize maintaining strong relationships with existing clients, which leads to higher client retention and potential upselling of additional services.

     

    About Brian Spicciatie and Hospitality Marketing:

     

    Website: http://www.realtyforte.com/

    LinkedIn:  https://www.linkedin.com/in/brian-spicciatie/

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: REALTYFORTE15 
     

     

    ]]>     Wed, 23 Oct 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/dont-miss-out-on-these-real-estate-marketing-tips-with-brian-spicciate-agKm5Fy0  

     

    Here are three things you’ll learn in this episode:

     

    1. Shift in Focus to Real Estate Marketing: Initially concentrated on hospitality marketing, the business pivoted to focus on real estate around 2017-2018. The primary aim is to help agents and brokerages increase their sales volume by 20%, with specific growth targets for the upcoming year.

     

    2. Client Acquisition Strategies: Hospitality Marketing relies heavily on referrals and testimonials, intending to build partnerships with other professionals and associations in real estate. They emphasize providing value through education and support, establishing trust, and fostering long-term relationships with clients.

     

    3. Commitment to Client Success: The agency offers a risk-reversal guarantee, ensuring clients see a return on investment. They prioritize maintaining strong relationships with existing clients, which leads to higher client retention and potential upselling of additional services.

     

    About Brian Spicciatie and Hospitality Marketing:

     

    Website: http://www.realtyforte.com/

    LinkedIn:  https://www.linkedin.com/in/brian-spicciatie/

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: REALTYFORTE15 
     

     

    ]]>     Are You Missing Out on These Real Estate Marketing Tips? Penji 00:30:18 On today’s episode, Brian Spicciate talks to Shannon, Penji’s Partnership Coordinator about caring and being personable towards your clients and their needs, while also not going overboard. On today’s episode, Brian Spicciate talks to Shannon, Penji’s Partnership Coordinator about caring and being personable towards your clients and their needs, while also not going overboard. false full 9     5b703cc3-5b33-4f9f-957a-ad9c2f205282 PR Crisis Management: Integrity & Transparency Secrets Revealed Three things you’ll learn in this episode:

     

    1. Crisis Management and Integrity: Brian discusses his experience with damage control for a property management client during the COVID pandemic, emphasizing that operating with integrity and having transparent communication helps counter negative narratives. He believes that truth is a strong ally in public relations.

     

    2. Due Diligence in Client Selection: Brian highlights the importance of thorough screening before taking on clients, particularly in the finance industry. He utilizes tools like BrokerCheck to assess potential clients’ backgrounds and ensures he only represents those with a clean record, avoiding those involved in significant scandals or unethical practices.

     

    3. Integration of AI in PR: Brian shares how his agency has successfully incorporated generative AI into their processes without replacing human writing. He stresses that AI should enhance human creativity and efficiency, while human judgment remains crucial for maintaining credibility and quality in content creation.

     

    About Brian Hart and Flackable: 

     

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     Tue, 22 Oct 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/pr-crisis-management-integrity-transparency-secrets-revealed-nzhmZ82d Three things you’ll learn in this episode:

     

    1. Crisis Management and Integrity: Brian discusses his experience with damage control for a property management client during the COVID pandemic, emphasizing that operating with integrity and having transparent communication helps counter negative narratives. He believes that truth is a strong ally in public relations.

     

    2. Due Diligence in Client Selection: Brian highlights the importance of thorough screening before taking on clients, particularly in the finance industry. He utilizes tools like BrokerCheck to assess potential clients’ backgrounds and ensures he only represents those with a clean record, avoiding those involved in significant scandals or unethical practices.

     

    3. Integration of AI in PR: Brian shares how his agency has successfully incorporated generative AI into their processes without replacing human writing. He stresses that AI should enhance human creativity and efficiency, while human judgment remains crucial for maintaining credibility and quality in content creation.

     

    About Brian Hart and Flackable: 

     

     

    ✨Sponsors✨

     

    Penji, the human first creative subscription service for agencies and teams.

     

    Enter code for 15% off your first month: FULLYMANAGED15

     

     

    ]]>     PR Crisis Management: Integrity & Transparency Secrets Revealed Penji 00:41:08 Penji Partnership Coordinator, Shannon, talks with Brian Hart from Flackable. In this episode we discuss some secrets of how to maintain consistency with your marketing strategy, how to strategically incorporate AI into your work, and the importance of transparency. Penji Partnership Coordinator, Shannon, talks with Brian Hart from Flackable. In this episode we discuss some secrets of how to maintain consistency with your marketing strategy, how to strategically incorporate AI into your work, and the importance of transparency. false full 8     7f851b0d-8320-4549-b0a3-24e261ad9aa7 From Zero to 500K Followers in 6 Months: Social Media Blueprint Here are three things you’ll learn in this episode:

     

    1. Changes in the art world

    2. Connecting with artists on social media  

    3. Repurposing videos for different platforms

     

    About Matt Chessco and his social media  

     

    - Website: https://mattchessco.com/

    - TikTok: https://www.tiktok.com/@mattchessco

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 9 Oct 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/from-zero-to-500k-followers-in-6-months-social-media-blueprint-Pu8C0gtc Here are three things you’ll learn in this episode:

     

    1. Changes in the art world

    2. Connecting with artists on social media  

    3. Repurposing videos for different platforms

     

    About Matt Chessco and his social media  

     

    - Website: https://mattchessco.com/

    - TikTok: https://www.tiktok.com/@mattchessco

     

    ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     From Zero to 500K Followers in 6 Months: Social Media Blueprint Penji 00:27:32 On today’s episode, Matt Chessco talks to Johnathan, Penji’s Partnership Coordinator about changes in the art world thanks to social media and how artists can use these platforms to their advantage. On today’s episode, Matt Chessco talks to Johnathan, Penji’s Partnership Coordinator about changes in the art world thanks to social media and how artists can use these platforms to their advantage. false full 7     200971e0-7bdc-44ef-92ff-ff47f0010f21 How to Save Money on Google Ads: The Search Partners Trick Three things you’ll learn in this episode: 

    • Anthony Higman’s Journey and Expertise in Google Ads: Anthony started his career in the mailroom of a law firm and transitioned to managing large-scale Google ad campaigns. He quickly became adept at optimizing Google ads for law firms, saving money by identifying overlooked settings, like turning off the "search partners" option. 
    • AdSquire’s Differentiation in the Market: AdSquire sets itself apart through deep knowledge of Google advertising fundamentals and a focus on optimizing budgets. They also monitor changes in Google search results to stay ahead, ensuring clients’ ads remain effective. This proactive approach helps them deliver better results for law firms. 
    • Branding and Advertising Insights: Anthony emphasizes the importance of branding in digital marketing. His law firm clients benefit from branding through various channels, such as digital billboards and OTT platforms like YouTube. His business name, AdSquire, and the unique mascot were carefully chosen to stand out in the market. 

    About Anthony Higman and ADSQUIRE:

    • Website: https://adsquire.com/
    • LinkedIn: https://www.linkedin.com/in/anthony-higman-a3656a46/

    ✨Sponsors✨ 

    Penji, the human first creative subscription service for agencies and teams. 

    Enter code for 15% off your first month: ADSQUIRE15

     

     

    ]]>     Wed, 2 Oct 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-save-money-on-google-ads-the-search-partners-trick-GNLjKaTq Three things you’ll learn in this episode: 

    • Anthony Higman’s Journey and Expertise in Google Ads: Anthony started his career in the mailroom of a law firm and transitioned to managing large-scale Google ad campaigns. He quickly became adept at optimizing Google ads for law firms, saving money by identifying overlooked settings, like turning off the "search partners" option. 
    • AdSquire’s Differentiation in the Market: AdSquire sets itself apart through deep knowledge of Google advertising fundamentals and a focus on optimizing budgets. They also monitor changes in Google search results to stay ahead, ensuring clients’ ads remain effective. This proactive approach helps them deliver better results for law firms. 
    • Branding and Advertising Insights: Anthony emphasizes the importance of branding in digital marketing. His law firm clients benefit from branding through various channels, such as digital billboards and OTT platforms like YouTube. His business name, AdSquire, and the unique mascot were carefully chosen to stand out in the market. 

    About Anthony Higman and ADSQUIRE:

    • Website: https://adsquire.com/
    • LinkedIn: https://www.linkedin.com/in/anthony-higman-a3656a46/

    ✨Sponsors✨ 

    Penji, the human first creative subscription service for agencies and teams. 

    Enter code for 15% off your first month: ADSQUIRE15

     

     

    ]]>     How to Save Money on Google Ads: The Search Partners Trick Penji 00:37:35 Penji Partnership Coordinator, Shannon, talks with Anthony Higman from ADSQUIRE. In this episode we discuss some secrets of how to cut costs using Google ads, how working in the mailroom can really get you places if you’re ambitious enough, and the infamous Jawn Morgan ads around Philly. Penji Partnership Coordinator, Shannon, talks with Anthony Higman from ADSQUIRE. In this episode we discuss some secrets of how to cut costs using Google ads, how working in the mailroom can really get you places if you’re ambitious enough, and the infamous Jawn Morgan ads around Philly. false full 6     dc5fd470-49b1-4ce2-98d5-2c3d1840e714 Overcoming Content Disasters: How to Bounce Back and Learn from Mistakes Penji Partnership Coordinator, Shannon, talks with Sam Balter from Wistia about content flops, ways to ensure your audience is receiving quality content, and how to take marketing inspiration from anywhere, even the Blue Man Group.

    Three things you’ll learn in this episode:

    • AI Usage: The use of AI in content creation is varied and includes tools for SEO, video transcripts, and data analysis. AI helps streamline workflows, such as creating summaries from transcripts or analyzing large datasets, but it doesn't replace the need for human touch, especially in writing where personal insights are crucial.
    • Short Form vs. Long Form Content: Both short and long-form content are growing, but their effectiveness depends on the context. Short-form content is popular and often looks more authentic and casual, which can enhance engagement. However, long-form content remains valuable for delivering in-depth information and maintaining audience interest.
    • Handling Content Failures: When content doesn't perform as expected, it’s important to review and analyze what went wrong, considering factors like internal alignment and distribution issues. Failure is part of the creative process, and understanding whether the failure was due to a misstep or external factors helps in refining future content strategies.

    Subscribe to our weekly newsletter:

    About Sam Balter and Wistia:

     

    ]]>     Mon, 16 Sep 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/fully-managed-ep-03-sam-balter-from-wistia-i_1ucQz1 Penji Partnership Coordinator, Shannon, talks with Sam Balter from Wistia about content flops, ways to ensure your audience is receiving quality content, and how to take marketing inspiration from anywhere, even the Blue Man Group.

    Three things you’ll learn in this episode:

    • AI Usage: The use of AI in content creation is varied and includes tools for SEO, video transcripts, and data analysis. AI helps streamline workflows, such as creating summaries from transcripts or analyzing large datasets, but it doesn't replace the need for human touch, especially in writing where personal insights are crucial.
    • Short Form vs. Long Form Content: Both short and long-form content are growing, but their effectiveness depends on the context. Short-form content is popular and often looks more authentic and casual, which can enhance engagement. However, long-form content remains valuable for delivering in-depth information and maintaining audience interest.
    • Handling Content Failures: When content doesn't perform as expected, it’s important to review and analyze what went wrong, considering factors like internal alignment and distribution issues. Failure is part of the creative process, and understanding whether the failure was due to a misstep or external factors helps in refining future content strategies.

    Subscribe to our weekly newsletter:

    About Sam Balter and Wistia:

     

    ]]>     Overcoming Content Disasters: How to Bounce Back and Learn from Mistakes Penji 00:35:00 Penji Partnership Coordinator, Shannon, talks with Sam Balter from Wistia about content flops, ways to ensure your audience is receiving quality content, and how to take marketing inspiration from anywhere, even the Blue Man Group. Penji Partnership Coordinator, Shannon, talks with Sam Balter from Wistia about content flops, ways to ensure your audience is receiving quality content, and how to take marketing inspiration from anywhere, even the Blue Man Group. false full 5     8591ca2f-0506-4d9c-b64b-95289ea3326e Creating Viral Content: Strategies and Insights From An Expert Discover the secrets of influencer marketing success with Sofia Aguilar, a seasoned content creator and marketing agency owner. In this insightful interview, Sofia shares her journey from dance instructor to influencer, revealing valuable tips for building a strong online presence and attracting brand partnerships. 

    Learn how to create engaging content, establish a consistent brand identity, and leverage analytics to make data-driven decisions. Sofia also discusses the importance of authenticity, building relationships, and navigating the ever-evolving landscape of social media. Whether you're just starting out or looking to take your influencer career to the next level, this video offers invaluable insights.

    SOCIAL MEDIA LINKS: 

    IG: / saguilar_  

     PODCAST: https://open.spotify.com/episode/2TUx...

     Website: https://www.sofiaaguilar.ca/links

    ___________________

     ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Wed, 11 Sep 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/creating-viral-content-strategies-and-insights-from-an-expert-flmqbzx3-zTGN6mls Discover the secrets of influencer marketing success with Sofia Aguilar, a seasoned content creator and marketing agency owner. In this insightful interview, Sofia shares her journey from dance instructor to influencer, revealing valuable tips for building a strong online presence and attracting brand partnerships. 

    Learn how to create engaging content, establish a consistent brand identity, and leverage analytics to make data-driven decisions. Sofia also discusses the importance of authenticity, building relationships, and navigating the ever-evolving landscape of social media. Whether you're just starting out or looking to take your influencer career to the next level, this video offers invaluable insights.

    SOCIAL MEDIA LINKS: 

    IG: / saguilar_  

     PODCAST: https://open.spotify.com/episode/2TUx...

     Website: https://www.sofiaaguilar.ca/links

    ___________________

     ✨Sponsors✨

    Penji, the human first creative subscription service for agencies and teams.

    Enter code for 15% off your first month: FULLYMANAGED15

     

    ]]>     Creating Viral Content: Strategies and Insights From An Expert Penji 00:29:33 Penji Influencer Coordinator, Johnathan, talks with Sofia Aguilar about her journey on social media, what her growth has looked like and how it has influenced the way she runs her own agency. Penji Influencer Coordinator, Johnathan, talks with Sofia Aguilar about her journey on social media, what her growth has looked like and how it has influenced the way she runs her own agency. false full 4     0371c4ed-c39c-42ef-933c-01f92f2fa7e6 How to Find the Right Digital Marketing Agency for Your Small Business Three things you’ll learn in this episode: 

    • Client-Centric Approach: Emphasizes the importance of listening to clients, as they often understand their own needs better than the agency. A successful campaign comes from blending client feedback with marketing expertise. 
    • Business Development and Honest Marketing: The growth of ESCO Local is rooted in transparency and honesty, especially with small businesses. They avoid overpromising and focus on realistic marketing strategies, particularly SEO, which has proven to be their strongest tool for growth. 
    • Challenges and Growth Lessons: The company struggled with ineffective sales tactics like LinkedIn outreach but found success in SEO and direct communication. The founder advises bringing in help where needed, especially for aspects like bookkeeping and insurance, while staying directly involved in key business growth areas. 

    About Marc Brookland and SEOlocale: 

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    Penji, the human first creative subscription service for agencies and teams. 

     

    Enter code for 15% off your first month: SEOLOCALE15 

     

     

    ]]>     Wed, 4 Sep 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/how-to-find-the-right-digital-marketing-agency-for-your-small-business-yQyCAaJM Three things you’ll learn in this episode: 

    • Client-Centric Approach: Emphasizes the importance of listening to clients, as they often understand their own needs better than the agency. A successful campaign comes from blending client feedback with marketing expertise. 
    • Business Development and Honest Marketing: The growth of ESCO Local is rooted in transparency and honesty, especially with small businesses. They avoid overpromising and focus on realistic marketing strategies, particularly SEO, which has proven to be their strongest tool for growth. 
    • Challenges and Growth Lessons: The company struggled with ineffective sales tactics like LinkedIn outreach but found success in SEO and direct communication. The founder advises bringing in help where needed, especially for aspects like bookkeeping and insurance, while staying directly involved in key business growth areas. 

    About Marc Brookland and SEOlocale: 

    ✨Sponsors✨ 

     

    Penji, the human first creative subscription service for agencies and teams. 

     

    Enter code for 15% off your first month: SEOLOCALE15 

     

     

    ]]>     How to Find the Right Digital Marketing Agency for Your Small Business Penji 00:34:48 Penji Partnership Coordinator, Shannon, talks with Marc Brookland from SEO Locale about marketing strategies that definitely work and definitely DON’T, listening to your customer’s feedback even if you think you know better, and the most risqué businesses looking for SEO assistance. Penji Partnership Coordinator, Shannon, talks with Marc Brookland from SEO Locale about marketing strategies that definitely work and definitely DON’T, listening to your customer’s feedback even if you think you know better, and the most risqué businesses looking for SEO assistance. false full 3     b50834f5-7c5f-4635-a1ce-db0f8da07d7a How to Cultivate a Growth Mindset in Business: Expert Insights Penji Partnership Coordinator, Shannon, talks with Melissa Rosenthal from ClickUp about dream teams, wholesome dreams, and how to become a marketing success.

    Three things you’ll learn in this episode:

    1. Melissa's Journey and Success: The conversation revolves around Melissa's impressive career journey, beginning as an intern at BuzzFeed, where she played a key role in developing their advertising model. Her success is attributed to her ambition, willingness to experiment, and ability to take on challenges beyond her comfort zone.
    2. Teamwork and Experimentation: Melissa emphasizes the importance of teamwork and a culture of experimentation in driving success. At BuzzFeed, the hunger for innovation, constant testing, and willingness to try new formats contributed to the company’s growth and the viral success of its content, such as the popular quizzes.
    3. Current and Future Endeavors: Melissa is now building her own company, focusing on a product that helps brands become leading publishers in their space. Despite her past accomplishments, she continues to grow and learn, taking on new challenges and applying her extensive experience to her new venture.

    Subscribe to our weekly newsletter:

    About Melissa Rosenthal and ClickUp:

     

    ]]>     Mon, 19 Aug 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/fully-managed-melissa-rosenthal-PrLKDMYf Penji Partnership Coordinator, Shannon, talks with Melissa Rosenthal from ClickUp about dream teams, wholesome dreams, and how to become a marketing success.

    Three things you’ll learn in this episode:

    1. Melissa's Journey and Success: The conversation revolves around Melissa's impressive career journey, beginning as an intern at BuzzFeed, where she played a key role in developing their advertising model. Her success is attributed to her ambition, willingness to experiment, and ability to take on challenges beyond her comfort zone.
    2. Teamwork and Experimentation: Melissa emphasizes the importance of teamwork and a culture of experimentation in driving success. At BuzzFeed, the hunger for innovation, constant testing, and willingness to try new formats contributed to the company’s growth and the viral success of its content, such as the popular quizzes.
    3. Current and Future Endeavors: Melissa is now building her own company, focusing on a product that helps brands become leading publishers in their space. Despite her past accomplishments, she continues to grow and learn, taking on new challenges and applying her extensive experience to her new venture.

    Subscribe to our weekly newsletter:

    About Melissa Rosenthal and ClickUp:

     

    ]]>     How to Cultivate a Growth Mindset in Business: Expert Insights Penji 00:29:09 Penji Partnership Coordinator Shannon talks with Melissa Rosenthal from ClickUp about dream teams, wholesome dreams, and how to become a marketing success. Penji Partnership Coordinator Shannon talks with Melissa Rosenthal from ClickUp about dream teams, wholesome dreams, and how to become a marketing success. clickup, penji false full 2     4162f1fe-e838-48b1-80e8-daa99b87ef72 Expert-Led Solutions for Website Accessibility Penji Partnership Coordinator, Shannon, talks with Landon Shefts from accessiBe about website accessibility, lawsuits that you want to avoid, what large corporations are doing for vulnerable populations, and more!

    Three things you’ll learn in this episode:

    Importance and Growth of Website Accessibility:

    The speaker highlights the increasing significance of website accessibility, driven by a rise in lawsuits and growing awareness. Initially overlooked, it's now seen as essential, akin to responsiveness in web design. The speaker's experience with Wix and later AccessiBe illustrates how the field has evolved from basic accessibility features to more sophisticated solutions that ensure websites are usable for people with disabilities.

    AccessiBe’s Solutions for Web Accessibility:

    AccessiBe offers various tools and services to enhance website accessibility. Their flagship product, the Access Widget, uses AI to assist with front-end and back-end accessibility features, including low vision mode, seizure-safe profiles, and keyboard navigation for blind users. The company also provides auditing and developer tools, file remediation, and user testing with people who have disabilities to identify and address accessibility issues.

    Legal Implications and Business Benefits of Accessibility:

    The conversation addresses the legal risks associated with non-compliance with accessibility standards, particularly for e-commerce, healthcare, and other service-based websites. AccessiBe’s tools help businesses avoid lawsuits and improve their website's usability, which can also enhance SEO and overall user experience. The speaker emphasizes the importance of proactive accessibility to prevent legal issues and make websites more inclusive.

    About Landon Shefts and AccessiBe

     

    ]]>     Mon, 12 Aug 2024 14:00:00 +0000 hello@penji.co (Penji) https://fully-managed.simplecast.com/episodes/fullymanaged01-landon-shefts-U_AJd__c Penji Partnership Coordinator, Shannon, talks with Landon Shefts from accessiBe about website accessibility, lawsuits that you want to avoid, what large corporations are doing for vulnerable populations, and more!

    Three things you’ll learn in this episode:

    Importance and Growth of Website Accessibility:

    The speaker highlights the increasing significance of website accessibility, driven by a rise in lawsuits and growing awareness. Initially overlooked, it's now seen as essential, akin to responsiveness in web design. The speaker's experience with Wix and later AccessiBe illustrates how the field has evolved from basic accessibility features to more sophisticated solutions that ensure websites are usable for people with disabilities.

    AccessiBe’s Solutions for Web Accessibility:

    AccessiBe offers various tools and services to enhance website accessibility. Their flagship product, the Access Widget, uses AI to assist with front-end and back-end accessibility features, including low vision mode, seizure-safe profiles, and keyboard navigation for blind users. The company also provides auditing and developer tools, file remediation, and user testing with people who have disabilities to identify and address accessibility issues.

    Legal Implications and Business Benefits of Accessibility:

    The conversation addresses the legal risks associated with non-compliance with accessibility standards, particularly for e-commerce, healthcare, and other service-based websites. AccessiBe’s tools help businesses avoid lawsuits and improve their website's usability, which can also enhance SEO and overall user experience. The speaker emphasizes the importance of proactive accessibility to prevent legal issues and make websites more inclusive.

    About Landon Shefts and AccessiBe

     

    ]]>     Expert-Led Solutions for Website Accessibility Penji 00:35:00 Penji Partnership Coordinator, Shannon, talks with Landon Shefts from accessiBe about website accessibility, lawsuits that you want to avoid, what large corporations are doing for vulnerable populations, and more! Penji Partnership Coordinator, Shannon, talks with Landon Shefts from accessiBe about website accessibility, lawsuits that you want to avoid, what large corporations are doing for vulnerable populations, and more! false full 1