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    <title>Overthink With Koch</title>
    <description>Overthink is a weekly show that gives you a fun and informative perspective on what’s happening in tech, design, social media, marketing and automotive industry news. Hosted by the Koch creative team, alongside automotive tech professionals.</description>
    <copyright>2019 Koch Auto Group</copyright>
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    <pubDate>Fri, 11 Sep 2020 22:56:15 +0000</pubDate>
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    <itunes:summary>Overthink is a weekly show that gives you a fun and informative perspective on what’s happening in tech, design, social media, marketing and automotive industry news. Hosted by the Koch creative team, alongside automotive tech professionals.</itunes:summary>
    <itunes:author>Koch Auto Group</itunes:author>
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      <itunes:name>Koch Auto Group</itunes:name>
      <itunes:email>matt@kochlincoln.com</itunes:email>
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      <title>Overthink EP 11: Tim Heinze Speaks On His Career Working With Disruption In Home Video Sales to Automotive Leasing</title>
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        <![CDATA[<p>This week we sit down with Tim Heinze to talk about his career in the Home Video Distribution industry, the Ford Motor Company & the Koch Auto Group. Tim touches on his experiences with industry disruption & how it has helped him navigate the current landscape in Auto. Plus, how to create long-lasting trust in your professional sales relationships. </p><p>-------------------</p><p><strong>Overthink With Koch</strong> is hosted by Matty Acosta.</p><p>The Koch Auto Group is always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
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      <pubDate>Fri, 11 Sep 2020 22:56:15 +0000</pubDate>
      <author>matt@kochlincoln.com (Tim Heinze, Matty Acosta)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-11-tim-heinze-speaks-on-his-career-working-in-disruption-for-video-sales-to-automotive-leasing-yTIDrAD9</link>
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        <![CDATA[<p>This week we sit down with Tim Heinze to talk about his career in the Home Video Distribution industry, the Ford Motor Company & the Koch Auto Group. Tim touches on his experiences with industry disruption & how it has helped him navigate the current landscape in Auto. Plus, how to create long-lasting trust in your professional sales relationships. </p><p>-------------------</p><p><strong>Overthink With Koch</strong> is hosted by Matty Acosta.</p><p>The Koch Auto Group is always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
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      <itunes:title>Overthink EP 11: Tim Heinze Speaks On His Career Working With Disruption In Home Video Sales to Automotive Leasing</itunes:title>
      <itunes:author>Tim Heinze, Matty Acosta</itunes:author>
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      <itunes:summary>This week we sit down with Tim Heinze to talk about his career in the Home Video Distribution industry, the Ford Motor Company &amp; the Koch Auto Group.</itunes:summary>
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      <itunes:keywords>business, automotive, ford motor company, oem, car leasing, ford, car technology, sales, dealerships, dealers</itunes:keywords>
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      <title>Overthink EP 10: Blair Martin on His Career in Automotive Technology, Service Customers, Management &amp; COVID-19</title>
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        <![CDATA[<p>This week we sit down with Blair Martin to talk about his career with the Ford Motor Company & the Koch Auto Group. Blair touches on his progression from a Master Ford Technician to management, the evolution of automotive technology, meeting expectations of customers, plus how his team pivoted during the early stages of COVID-19.</p><p>Blair Martin has over 20 years experience in automotive technology,  fix operations management at Ford franchised dealerships.</p><p>-------------------</p><p><strong>Overthink With Koch</strong> is hosted by Matty Acosta.</p><p>The Koch Auto Group is always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
]]>
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      <pubDate>Fri, 7 Aug 2020 20:15:43 +0000</pubDate>
      <author>matt@kochlincoln.com (Blair Martin, Matty Acosta)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-10-blair-martin-on-his-career-in-automotive-technology-service-customers-management-covid-19-mWI7HRJK</link>
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        <![CDATA[<p>This week we sit down with Blair Martin to talk about his career with the Ford Motor Company & the Koch Auto Group. Blair touches on his progression from a Master Ford Technician to management, the evolution of automotive technology, meeting expectations of customers, plus how his team pivoted during the early stages of COVID-19.</p><p>Blair Martin has over 20 years experience in automotive technology,  fix operations management at Ford franchised dealerships.</p><p>-------------------</p><p><strong>Overthink With Koch</strong> is hosted by Matty Acosta.</p><p>The Koch Auto Group is always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
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      <itunes:title>Overthink EP 10: Blair Martin on His Career in Automotive Technology, Service Customers, Management &amp; COVID-19</itunes:title>
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      <itunes:duration>00:30:57</itunes:duration>
      <itunes:summary>This week we sit down with Blair Martin to talk about his 20+ year career with the Ford Motor Company &amp; the Koch Auto Group. Blair touches on his progression from a Master Ford Technician to management, the evolution of automotive technology, meeting expectations of customers, plus how his team pivoted during the early stages of COVID-19.</itunes:summary>
      <itunes:subtitle>This week we sit down with Blair Martin to talk about his 20+ year career with the Ford Motor Company &amp; the Koch Auto Group. Blair touches on his progression from a Master Ford Technician to management, the evolution of automotive technology, meeting expectations of customers, plus how his team pivoted during the early stages of COVID-19.</itunes:subtitle>
      <itunes:keywords>business, automotive, ford service, ford motor company, oem, fixed ops, ford, car technology, dealerships, fixed operations</itunes:keywords>
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      <title>Overthink EP 09: Mathew Growden on His Career in Technology, e-Commerce, Google &amp; Auto</title>
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        <![CDATA[<p>This week we sit down with Mathew Growden to talk about his career in technology including his time at Chapters Indigo, Wind-Freedom Mobile, Google and more. </p><p>Mathew goes in-depth about his recently published article on Think With Google, as well as his ideas to further Automotive e-Commerce.</p><p>-------------------</p><p><strong>Overthink With Koch</strong> is hosted by Matty Acosta.</p><p>The Koch Auto Group is always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
]]>
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      <pubDate>Tue, 28 Jul 2020 16:12:36 +0000</pubDate>
      <author>matt@kochlincoln.com (Matty Acosta, Mathew Growden)</author>
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        <![CDATA[<p>This week we sit down with Mathew Growden to talk about his career in technology including his time at Chapters Indigo, Wind-Freedom Mobile, Google and more. </p><p>Mathew goes in-depth about his recently published article on Think With Google, as well as his ideas to further Automotive e-Commerce.</p><p>-------------------</p><p><strong>Overthink With Koch</strong> is hosted by Matty Acosta.</p><p>The Koch Auto Group is always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
]]>
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      <itunes:title>Overthink EP 09: Mathew Growden on His Career in Technology, e-Commerce, Google &amp; Auto</itunes:title>
      <itunes:author>Matty Acosta, Mathew Growden</itunes:author>
      <itunes:duration>00:50:28</itunes:duration>
      <itunes:summary>This week Mathew Growden calls into the show to talk about his career in technology including his time at Chapters-Indigo, where his team took on Amazon. Plus his time at Wind-Freedom Mobile, Shop.ca and more. 

Mathew works at Google Canada in the Automotive vertical. He has worked closely with the Ford Motor Company and the Canadian dealer groups. Mathew has extensive experience with e-Commerce and all things digital.</itunes:summary>
      <itunes:subtitle>This week Mathew Growden calls into the show to talk about his career in technology including his time at Chapters-Indigo, where his team took on Amazon. Plus his time at Wind-Freedom Mobile, Shop.ca and more. 

Mathew works at Google Canada in the Automotive vertical. He has worked closely with the Ford Motor Company and the Canadian dealer groups. Mathew has extensive experience with e-Commerce and all things digital.</itunes:subtitle>
      <itunes:keywords>business, web, automotive, oem, google, ford, marketing, e-commerce, careers, car technology, dealerships</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Overthink EP 08: Shania Dicen on Web Developing &amp; Working in Auto eComm</title>
      <description>
        <![CDATA[<p>This week we sit down with our Web Developer, Shania Dicen. We dissect how we sold a car 100% online, website errors, working in Ruby, and her career as a Developer.</p><p>We are always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
]]>
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      <pubDate>Tue, 23 Jun 2020 17:47:41 +0000</pubDate>
      <author>matt@kochlincoln.com (Shania Dicen, Matty Acosta)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-08-shania-dicen-on-web-developing-working-in-auto-ecomm-tiUIb4ku</link>
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        <![CDATA[<p>This week we sit down with our Web Developer, Shania Dicen. We dissect how we sold a car 100% online, website errors, working in Ruby, and her career as a Developer.</p><p>We are always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
]]>
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      <itunes:title>Overthink EP 08: Shania Dicen on Web Developing &amp; Working in Auto eComm</itunes:title>
      <itunes:author>Shania Dicen, Matty Acosta</itunes:author>
      <itunes:duration>00:19:19</itunes:duration>
      <itunes:summary>This week we sit down with our Web Developer, Shania Dicen. We talk about selling a car 100% online, working in Ruby, and her career as a Developer. </itunes:summary>
      <itunes:subtitle>This week we sit down with our Web Developer, Shania Dicen. We talk about selling a car 100% online, working in Ruby, and her career as a Developer. </itunes:subtitle>
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      <title>Overthink EP 07: The Koch Marketing Team &amp; Remote Work</title>
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        <![CDATA[<p>We're back! After a little hiatus, Overthink has returned. This week we sit down with our internal Marketing Team to talk about their careers, how they got to Koch, and why they choose to work remote.</p><p>We are always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
]]>
      </description>
      <pubDate>Thu, 11 Jun 2020 18:09:06 +0000</pubDate>
      <author>matt@kochlincoln.com (Modessa Mamuri, Fren Mah, Matty Acosta, Suzie So)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-07-the-koch-marketing-team-remote-work-SMbiK8P3</link>
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        <![CDATA[<p>We're back! After a little hiatus, Overthink has returned. This week we sit down with our internal Marketing Team to talk about their careers, how they got to Koch, and why they choose to work remote.</p><p>We are always looking for talented people to join our team, apply to Koch here:</p><p><strong>Indeed:</strong> https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p><p>Follow us on:</p><p><strong>Linkedin:</strong> https://ca.linkedin.com/company/koch-auto-group</p><p><strong>Instagram:</strong> https://www.instagram.com/kochautogroup/</p><p><strong>Facebook:</strong> https://www.facebook.com/KochAutoGroup</p>
]]>
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      <itunes:title>Overthink EP 07: The Koch Marketing Team &amp; Remote Work</itunes:title>
      <itunes:author>Modessa Mamuri, Fren Mah, Matty Acosta, Suzie So</itunes:author>
      <itunes:duration>00:40:09</itunes:duration>
      <itunes:summary>This week we sit down with our internal Marketing Team to talk about their careers, how they got to Koch, and why they choose to work remote.</itunes:summary>
      <itunes:subtitle>This week we sit down with our internal Marketing Team to talk about their careers, how they got to Koch, and why they choose to work remote.</itunes:subtitle>
      <itunes:keywords>business, ppc, automotive, oem, ford, marketing, social media, design, remote work</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Overthink EP 06: Will Harris On The Art Of The Sale, Kijiji &amp; More</title>
      <description>
        <![CDATA[<p>This week we talk to Will Harris about his career in automotive, his approach to Sales, while working for Kijiji.</p><p>We are always looking for talented people to join our team, apply to Koch here:<br />Indeed: <a href="https://ca.indeed.com/cmp/Koch-Ford-Lincoln">https://ca.indeed.com/cmp/Koch-Ford-Lincoln</a></p><p>Follow us on:<br />Linkedin: <a href="https://ca.linkedin.com/company/koch-auto-group">https://ca.linkedin.com/company/koch-auto-group</a><br />Instagram: <a href="https://www.instagram.com/kochautogroup/">https://www.instagram.com/kochautogroup/</a><br />Facebook: <a href="https://www.facebook.com/KochAutoGroup">https://www.facebook.com/KochAutoGroup</a></p>
]]>
      </description>
      <pubDate>Tue, 17 Dec 2019 18:40:51 +0000</pubDate>
      <author>matt@kochlincoln.com (Will Harris, Matty Acosta)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-06-will-harris-2pV6o1qW</link>
      <content:encoded>
        <![CDATA[<p>This week we talk to Will Harris about his career in automotive, his approach to Sales, while working for Kijiji.</p><p>We are always looking for talented people to join our team, apply to Koch here:<br />Indeed: <a href="https://ca.indeed.com/cmp/Koch-Ford-Lincoln">https://ca.indeed.com/cmp/Koch-Ford-Lincoln</a></p><p>Follow us on:<br />Linkedin: <a href="https://ca.linkedin.com/company/koch-auto-group">https://ca.linkedin.com/company/koch-auto-group</a><br />Instagram: <a href="https://www.instagram.com/kochautogroup/">https://www.instagram.com/kochautogroup/</a><br />Facebook: <a href="https://www.facebook.com/KochAutoGroup">https://www.facebook.com/KochAutoGroup</a></p>
]]>
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      <itunes:title>Overthink EP 06: Will Harris On The Art Of The Sale, Kijiji &amp; More</itunes:title>
      <itunes:author>Will Harris, Matty Acosta</itunes:author>
      <itunes:duration>00:44:40</itunes:duration>
      <itunes:summary>We sit down with Will Harris to talk about his career working for Red Bull, Molson Coors, and Kijiji. </itunes:summary>
      <itunes:subtitle>We sit down with Will Harris to talk about his career working for Red Bull, Molson Coors, and Kijiji. </itunes:subtitle>
      <itunes:keywords>kijiji, car sales, kijiji autos, marketplaces, dealer</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Overthink EP 05: Ford Stores In Malls, Tesla &amp; Micro Dealerships</title>
      <description>
        <![CDATA[<p>This week the Koch team talks about the Ford Motor Company opening stores in malls, the future of dealership retail, franchisee reputation, and the idea of micro dealerships.</p><p>We are always looking for talented people to join our team, apply to Koch here:<br />Indeed: <a href="https://ca.indeed.com/cmp/Koch-Ford-Lincoln">https://ca.indeed.com/cmp/Koch-Ford-Lincoln</a></p><p>Follow us on:<br />Linkedin: <a href="https://ca.linkedin.com/company/koch-auto-group">https://ca.linkedin.com/company/koch-auto-group</a><br />Instagram: <a href="https://www.instagram.com/kochautogroup/">https://www.instagram.com/kochautogroup/</a><br />Facebook: <a href="https://www.facebook.com/KochAutoGroup">https://www.facebook.com/KochAutoGroup</a></p>
]]>
      </description>
      <pubDate>Fri, 11 Oct 2019 17:01:20 +0000</pubDate>
      <author>matt@kochlincoln.com (Fren Mah, Matty Acosta, Jeremy Koch)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-05-ford-stores-micro-dealerships-tesla-zt67F__5</link>
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        <![CDATA[<p>This week the Koch team talks about the Ford Motor Company opening stores in malls, the future of dealership retail, franchisee reputation, and the idea of micro dealerships.</p><p>We are always looking for talented people to join our team, apply to Koch here:<br />Indeed: <a href="https://ca.indeed.com/cmp/Koch-Ford-Lincoln">https://ca.indeed.com/cmp/Koch-Ford-Lincoln</a></p><p>Follow us on:<br />Linkedin: <a href="https://ca.linkedin.com/company/koch-auto-group">https://ca.linkedin.com/company/koch-auto-group</a><br />Instagram: <a href="https://www.instagram.com/kochautogroup/">https://www.instagram.com/kochautogroup/</a><br />Facebook: <a href="https://www.facebook.com/KochAutoGroup">https://www.facebook.com/KochAutoGroup</a></p>
]]>
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      <itunes:title>Overthink EP 05: Ford Stores In Malls, Tesla &amp; Micro Dealerships</itunes:title>
      <itunes:author>Fren Mah, Matty Acosta, Jeremy Koch</itunes:author>
      <itunes:duration>00:43:07</itunes:duration>
      <itunes:summary>The Koch team talks about the Ford Motor Company opening stores in malls, the future of dealership retail, and micro dealerships.</itunes:summary>
      <itunes:subtitle>The Koch team talks about the Ford Motor Company opening stores in malls, the future of dealership retail, and micro dealerships.</itunes:subtitle>
      <itunes:keywords>business, automotive, oem, ford, marketing, sales, dealerships</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
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      <title>Overthink EP 04: Calgary's E-Scooters, Mobility &amp; Key-Cutters</title>
      <description>
        <![CDATA[<p>This week the Koch team talk about the e-Scooter hysteria in Calgary, Alberta, the future of mobility, electric vehicles, and why the next generation is choosing not to drive. We explore ideas of what transportation may look like in 20 years, and why Gen Z is becoming the &quot;Key-Cutting&quot; generation.</p>
<p>We are always looking for talented people to join our team, apply to Koch here:<br />
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p>
<p>Follow us on:<br />
Linkedin https://ca.linkedin.com/company/koch-auto-group<br />
Instagram: https://www.instagram.com/kochautogroup/<br />
Facebook: https://www.facebook.com/KochAutoGroup</p>
]]>
      </description>
      <pubDate>Thu, 15 Aug 2019 15:24:34 +0000</pubDate>
      <author>matt@kochlincoln.com (Modessa Mamuri, Fren Mah, Matty Acosta)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-4-calgarys-e-scooters-mobility-key-cutters-neyIOTTP</link>
      <content:encoded>
        <![CDATA[<p>This week the Koch team talk about the e-Scooter hysteria in Calgary, Alberta, the future of mobility, electric vehicles, and why the next generation is choosing not to drive. We explore ideas of what transportation may look like in 20 years, and why Gen Z is becoming the &quot;Key-Cutting&quot; generation.</p>
<p>We are always looking for talented people to join our team, apply to Koch here:<br />
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p>
<p>Follow us on:<br />
Linkedin https://ca.linkedin.com/company/koch-auto-group<br />
Instagram: https://www.instagram.com/kochautogroup/<br />
Facebook: https://www.facebook.com/KochAutoGroup</p>
]]>
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      <itunes:title>Overthink EP 04: Calgary's E-Scooters, Mobility &amp; Key-Cutters</itunes:title>
      <itunes:author>Modessa Mamuri, Fren Mah, Matty Acosta</itunes:author>
      <itunes:duration>00:33:53</itunes:duration>
      <itunes:summary>The Koch team talks about the e-Scooter hysteria, the future of mobility, electric vehicles, and why the next generation is choosing not to drive.</itunes:summary>
      <itunes:subtitle>The Koch team talks about the e-Scooter hysteria, the future of mobility, electric vehicles, and why the next generation is choosing not to drive.</itunes:subtitle>
      <itunes:keywords>koch, automotive, ford motor company, alberta, lime scooters, mobility, e-scooters, evs, edmonton, calgary, ev, electric vehicles, dealerships, autonomous cars</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
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      <title>Overthink EP 03: Bagel Boss, Crisis Management &amp; Outrage Marketing</title>
      <description>
        <![CDATA[<p>This week the Koch team talks about Bagel Boss and crisis management when an incident happens at your business. We look at Outrage Marketing, and why you should not use negatives in your marketing.</p>
<p>We are always looking for talented people to join our team, apply to Koch here:<br />
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p>
<p>Follow us on:<br />
Linkedin https://ca.linkedin.com/company/koch-auto-group<br />
Instagram: https://www.instagram.com/kochautogroup/<br />
Facebook: https://www.facebook.com/KochAutoGroup</p>
]]>
      </description>
      <pubDate>Fri, 26 Jul 2019 20:13:50 +0000</pubDate>
      <author>matt@kochlincoln.com (Blair Martin, Modessa Mamuri, Matty Acosta, Jeremy Koch)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-03-bagel-boss-crisis-management-outrage-marketing-yIGcj4ZR</link>
      <content:encoded>
        <![CDATA[<p>This week the Koch team talks about Bagel Boss and crisis management when an incident happens at your business. We look at Outrage Marketing, and why you should not use negatives in your marketing.</p>
<p>We are always looking for talented people to join our team, apply to Koch here:<br />
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p>
<p>Follow us on:<br />
Linkedin https://ca.linkedin.com/company/koch-auto-group<br />
Instagram: https://www.instagram.com/kochautogroup/<br />
Facebook: https://www.facebook.com/KochAutoGroup</p>
]]>
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      <enclosure length="17701869" type="audio/mpeg" url="https://cdn.simplecast.com/audio/b52a84/b52a8489-e6cf-4af4-8595-1975dea4c8d5/da3e346c-0c93-4d86-8f2b-39be8b534ce6/overthink_ep_003_tc.mp3?aid=rss_feed"/>
      <itunes:title>Overthink EP 03: Bagel Boss, Crisis Management &amp; Outrage Marketing</itunes:title>
      <itunes:author>Blair Martin, Modessa Mamuri, Matty Acosta, Jeremy Koch</itunes:author>
      <itunes:duration>00:18:26</itunes:duration>
      <itunes:summary>The Koch team talks about Bagel Boss and crisis management when an incident happens at your business.</itunes:summary>
      <itunes:subtitle>The Koch team talks about Bagel Boss and crisis management when an incident happens at your business.</itunes:subtitle>
      <itunes:keywords>business, automotive, outrage marketing, oem, ford, marketing, social media, bagel boss, crisis management</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
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      <title>Overthink EP 02: Google's 3rd Party Vendors &amp; Accountability</title>
      <description>
        <![CDATA[<p>The Koch team talks about Google and its use of 3rd party vendors. Who should take accountability when things go wrong with a 3rd party vendor.</p>
<p>We are always looking for talented people to join our team, apply to Koch here:<br />
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p>
<p>Follow us on:<br />
Linkedin https://ca.linkedin.com/company/koch-auto-group<br />
Instagram: https://www.instagram.com/kochautogroup/<br />
Facebook: https://www.facebook.com/KochAutoGroup</p>
]]>
      </description>
      <pubDate>Fri, 26 Jul 2019 19:52:37 +0000</pubDate>
      <author>matt@kochlincoln.com (Fren Mah, Matty Acosta, Jeremy Koch)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-02-googles-3rd-party-vendors-accountability-VqgZu_hU</link>
      <content:encoded>
        <![CDATA[<p>The Koch team talks about Google and its use of 3rd party vendors. Who should take accountability when things go wrong with a 3rd party vendor.</p>
<p>We are always looking for talented people to join our team, apply to Koch here:<br />
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p>
<p>Follow us on:<br />
Linkedin https://ca.linkedin.com/company/koch-auto-group<br />
Instagram: https://www.instagram.com/kochautogroup/<br />
Facebook: https://www.facebook.com/KochAutoGroup</p>
]]>
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      <itunes:title>Overthink EP 02: Google's 3rd Party Vendors &amp; Accountability</itunes:title>
      <itunes:author>Fren Mah, Matty Acosta, Jeremy Koch</itunes:author>
      <itunes:duration>00:29:41</itunes:duration>
      <itunes:summary>Th Koch team talks about accountability when things go wrong with a 3rd party vendor.</itunes:summary>
      <itunes:subtitle>Th Koch team talks about accountability when things go wrong with a 3rd party vendor.</itunes:subtitle>
      <itunes:keywords>business, koch, automotive, google, 3rd party vendors, marketing, management, accountability, business ethics</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
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      <title>Overthink EP 01: Herd Mentality Toronto Raptors</title>
      <description>
        <![CDATA[<p>Welcome to our first episode of Overthink! The podcast for Automotive Professionals, by Automotive Professionals. This week we look at herd mentality, social media, and why a business should or shouldn't take part in a cultural hysteria.</p>
<p>We are always looking for talented people to join our team, apply to Koch here:<br />
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p>
<p>Follow us on:<br />
Linkedin https://ca.linkedin.com/company/koch-auto-group<br />
Instagram: https://www.instagram.com/kochautogroup/<br />
Facebook: https://www.facebook.com/KochAutoGroup</p>
]]>
      </description>
      <pubDate>Fri, 26 Jul 2019 17:59:26 +0000</pubDate>
      <author>matt@kochlincoln.com (Modessa Mamuri, Fren Mah, Matty Acosta, Jeremy Koch)</author>
      <link>https://overthink-with-koch.simplecast.com/episodes/overthink-ep-01-herd-mentality-toronto-raptors-EL9sxlSS</link>
      <content:encoded>
        <![CDATA[<p>Welcome to our first episode of Overthink! The podcast for Automotive Professionals, by Automotive Professionals. This week we look at herd mentality, social media, and why a business should or shouldn't take part in a cultural hysteria.</p>
<p>We are always looking for talented people to join our team, apply to Koch here:<br />
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln</p>
<p>Follow us on:<br />
Linkedin https://ca.linkedin.com/company/koch-auto-group<br />
Instagram: https://www.instagram.com/kochautogroup/<br />
Facebook: https://www.facebook.com/KochAutoGroup</p>
]]>
      </content:encoded>
      <enclosure length="23771054" type="audio/mpeg" url="https://cdn.simplecast.com/audio/b52a84/b52a8489-e6cf-4af4-8595-1975dea4c8d5/0fe8836d-cb3a-4c90-ac00-310a9a42def6/overthink_ep_001_2_tc.mp3?aid=rss_feed"/>
      <itunes:title>Overthink EP 01: Herd Mentality Toronto Raptors</itunes:title>
      <itunes:author>Modessa Mamuri, Fren Mah, Matty Acosta, Jeremy Koch</itunes:author>
      <itunes:duration>00:24:46</itunes:duration>
      <itunes:summary>The Koch team talk about the positive and negatives of herd mentality and how it relates to business. </itunes:summary>
      <itunes:subtitle>The Koch team talk about the positive and negatives of herd mentality and how it relates to business. </itunes:subtitle>
      <itunes:keywords>oem, toronto raptors, ford, social media, business ethics, herd mentality</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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