The State of Global Agile Marketing Podcast

Agile Marketing in Australia with Lucia Sheridan (Arandia) Episode (Twelve)

genejohncass@gmail.com (John Cass) — Wed, 7 May 2025 16:54:00 +0000

The State of global agile marketing in Australia. Interview with Lucia Sheridan (Arandia). Lucia has worked in the UK, US and Australia. John Cass, the podcast's host asks Lucia her perspective on the state of agile marketing in Australia.

One of our favorite tips from the interview with Lucia is her insight into the experience of agile marketing, that agile marketing helps make changes iteratively. While many marketers fear to be transparent, agile marketers overcome that concern through the process of updates and reporting.

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Agile Marketing in Brazil with Márcio Neves Episode (Eleven) Portuguese Version

genejohncass@gmail.com (John Cass) — Mon, 2 Dec 2024 22:33:00 +0000

The State of global agile marketing in Brazil. Interview with Márcio Neves, Director, Product Management, E-Commerce and Agile Consulting at 123 Ágil in São Paulo, Brazil. Márcio is a pioneer in the use of agile marketing having started using agile for marketing at Yahoo in 2008. John Cass, the podcast's host asks Márcio his perspective on the state of agile marketing in Brazil. Today’s podcast is the Portuguese version of the podcast.

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Agile Marketing in Brazil with Márcio Neves Episode (Eleven) English Version

genejohncass@gmail.com (John Cass) — Mon, 2 Dec 2024 22:32:00 +0000

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Agile Marketing in the Netherlands with Misha van Hamersveld-Elbers and Marielle Roozemond Episode (Ten) Dutch Version

genejohncass@gmail.com (John Cass) — Wed, 17 Jul 2024 06:10:00 +0000

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Agile Marketing in the Netherlands with Misha van Hamersveld-Elbers and Marielle Roozemond Episode (Ten) English Version

genejohncass@gmail.com (John Cass) — Wed, 17 Jul 2024 06:00:00 +0000

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Agile Marketing in Turkey with Emre Enver Uçar Episode (Nine) English Version

genejohncass@gmail.com (John Cass) — Mon, 17 Jun 2024 14:30:00 +0000

The State of global agile marketing in Turkey. Interview with Emre Enver Uçar, Enterprise Transformation Expert /Agile Coach / and Trainer at Projera Türkiye. John Cass, the podcast's host asks Emre his perspective on the state of agile marketing in Turkey. Today’s podcast is the English version of the podcast.

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Agile Marketing in Turkey with Emre Enver Uçar Episode (Nine) Turkish Version

genejohncass@gmail.com (John Cass) — Mon, 17 Jun 2024 14:27:00 +0000

Interview with Emre Enver Uçar, Enterprise Transformation Expert /Agile Coach / and Trainer at Projera Türkiye. John Cass, host of the show asks Emre his perspective on the state of agile marketing in Turkey. The podcast is the Turkish version of the podcast. John Cass asks questions in English, and Emre will be translating them into Turkish.

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Agile Marketing in Germany with Martin Sinning Episode Eight (German)

genejohncass@gmail.com (John Cass) — Fri, 15 Mar 2024 15:08:00 +0000

Martin Sinning speaks to John Cass on the state of agile marketing in Germany

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Agile Marketing in Germany with Martin Sinning Episode Eight (English)

genejohncass@gmail.com (John Cass) — Fri, 15 Mar 2024 15:06:00 +0000

Martin Sinning talks about his research into the state of agile marketing in Germany with John Cass.

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Agile Marketing Around the Globe in Spain with Christophe Martinot Episode Seven: (Spanish)

genejohncass@gmail.com (John Cass) — Thu, 7 Jul 2022 21:03:00 +0000

Marketing expert and a convinced promoter of Agile Ways of Working for organizations. Christophe Martinot is the co-founder of SeedingEnergy S.L. and founder of Agilewow4all. His professional portfolio includes developments with FMCG (L'Oréal, Danone), pharmaceutical and healthcare (Sanofi, Lundbeck, Novo Nordisk, Abbott), global marketing and corporate communication (Omnicom), with marketing and sales roles at local and international level.

Passionate about continuous improvement and the constant search for efficiency, he completes his marketing expert profile with the practice of agile project management. Certified by Scrum Master (Scrum Alliance), Lean Change Agent (LCM), Heart of Agile Essentials (Level A), Agile marketing (ICP MKTG), and Agile Leadership (ICP-LEA), certified ICP-MKG and is a facilitator of ICP-LEA. He is also teaching Agile Way of Working in Masters programs at IED and ESEI Business school in Barcelona.

https://www.linkedin.com/in/christophemartinotagilemarketing/

About Your Host: John Cass

John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

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Agile Marketing Around the Globe in Spain with Christophe Martinot Episode Seven: (English)

genejohncass@gmail.com (John Cass) — Thu, 7 Jul 2022 20:56:00 +0000

https://www.linkedin.com/in/christophemartinotagilemarketing/

About Your Host: John Cass

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Agile Marketing Around the Globe Italy with Deborah Ghisolfi Episode Six: (Italian)

genejohncass@gmail.com (John Cass) — Mon, 2 May 2022 19:45:00 +0000

Deborah Ghisolfi is a business agility consultant at Agile Marketing Italia. She is the only Italian trainer authorized by the international consortium for Agile - ICAgile - to deliver certified Agile courses applied to Marketing and sales. Deborah has more than 10 years of experience in Agile consulting and training with Enterprise companies that develop digital products. With expertise when working with clients in the Retail, Luxury, and Fashion sectors.

Deborah is a graduate of Information Sciences, and when not consulting spends time with her 7 children who live and study all over the world. After having applied Agile with technical teams such as software development, Deborah pioneered the market for Agile applied to Marketing in Italy.

Agile Marketing Italia - https://www.agilemarketingitalia.com/

About Your Host: John Cass

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Agile Marketing Around the Globe Italy with Deborah Ghisolfi Episode Six: (English)

genejohncass@gmail.com (John Cass) — Mon, 2 May 2022 19:41:00 +0000

Agile Marketing Italia - https://www.agilemarketingitalia.com/

About Your Host: John Cass

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Agile Marketing Around the Globe with Michael Seaton and Thomas Hormaza Dow Episode Five

genejohncass@gmail.com (John Cass) — Sun, 25 Jul 2021 14:40:00 +0000

Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success.

Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT.

He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University.

Thomas Hormaza Dow, Agile Coach at French Marketing Canada and Instructor at Concordia University and Champlain College, he is a digital expert. He has led digital marketing performance at GroupM WPP and worked with numerous brands such as Microsoft, Apple, Xbox, Google, Audi, Ford, Mazda,VW, Michelin, P&G, Pfizer, Nestlé, Desjardins Insurance, TD, Bank ofMontreal, GoDaddy, Dell, Bombardier, Canadian Tire and Bimbo Breads in a sports partnership with the legendary Montreal Canadiens. His background combines technology project management, agile marketing and educational technology. Thomas has worked and consulted in over 20 countries.

About Your Host: John Cass

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Agile Marketing Around the Globe with Beatriz Pinto Episode Four (Spanish)

genejohncass@gmail.com (John Cass) — Sat, 1 May 2021 05:40:00 +0000

Beatriz Pinto join's John from Bogotá D.C. in the Republic of Columbia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Columbia.

About Your Host: John Cass

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Agile Marketing Around the Globe with Beatriz Pinto Episode Four (English)

genejohncass@gmail.com (John Cass) — Sat, 1 May 2021 05:30:00 +0000

Beatriz Pinto join's John from Bogotá D.C. in the Republic of Colombia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Colombia.

About Your Host: John Cass

John is a marketing leadership coach, agile marketer, and content marketing strategist. He has more than 30 years of marketing and digital marketing experience. Working at SDL (now RCW), 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch.

John was the chair of SprintZero which developed the agile marketing manifesto in San Francisco, California in 2012. And part of the leadership team for #SprintTwo - the update to the manifesto in 2021. He co-founded the Boston agile marketing meetup, Agile Marketing Facebook group, and moderates the Agile Marketing LinkedIn Group. Host of the Deep Dive into Agile Marketing, and host of the State of Global Agile Marketing Podcast, all hosted in MPN.

A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007.

Chair of #SprintZero, and. John works with clients on marketing, SEO, and digital marketing project.

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An interview with Dr. Kevin Anding Episode Four (English with German version)

genejohncass@gmail.com (John Cass) — Tue, 6 Apr 2021 20:01:00 +0000

For the third episode of 2021, John Cass interviews Dr. Kevin Anding CEO of CONNECTINGSCIENCE and marketing specialist. Kevin provides agile marketing advice and agile training to companies. Today’s podcast is on the state of agile marketing in Germany.

This podcast is in both English and German.

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An interview with Dr. Kevin Anding Episode Four (German)

genejohncass@gmail.com (John Cass) — Tue, 6 Apr 2021 20:00:00 +0000

Für die dritte Folge von 2021 interviewt John Cass Dr. Kevin Anding, CEO von CONNECTINGSCIENCE und Marketing-Spezialist. Kevin bietet Unternehmen agile Marketingberatung und agiles Training. Der heutige Podcast befasst sich mit dem Stand des agilen Marketings in Deutschland.

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Agile Marketing Around the Globe with Andre Felippa Episode Three (Portuguese)

genejohncass@gmail.com (John Cass) — Fri, 15 May 2020 03:04:00 +0000

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This interview is in Portuguese, and it is also available in English.

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Episode Three (English): Agile Marketing Around the Globe with Andre Felippa

genejohncass@gmail.com (John Cass) — Fri, 15 May 2020 02:59:00 +0000

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This episode is in English, but is also available in Portuguese.

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Special Edition: A COVID-19 Update from the Netherlands

genejohncass@gmail.com (John Cass) — Wed, 13 May 2020 01:14:00 +0000

In this episode, John Cass sits down with Adrie Dolman for a short discussion on the impact of COVID-19 on agile marketing in the Netherlands. You can hear more from Adrie on his series over at the Business Agility Institute Podcast Network.

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Special Edition: A COVID-19 Update from Naoya Segawa

genejohncass@gmail.com (John Cass) — Wed, 13 May 2020 00:49:00 +0000

John Cass sat down with Naoya Segawa of Japan to talk about Naoya's first episode in the Business Agility Podcast Network, an interview about COVID-19 and how it affects agile marketing.

Check out Naoya's episode here (in Japanese): https://bainetwork.podbean.com/e/episode-1-agile-marketing-in-japan-in-the-age-of-covid-19/

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Episode Two: Agile Marketing Around the Globe with Naoya Segawa and Nobuyoshi Adachi

genejohncass@gmail.com (John Cass) — Tue, 12 May 2020 09:22:00 +0000

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Naoya Segawa and Nobuyoshi Adachi to discuss what marketing through an Agile lens looks like in Japan.

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Episode One: Agile Marketing Around the Globe with Adrie Dolman

genejohncass@gmail.com (John Cass) — Tue, 12 May 2020 09:09:00 +0000

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Adrie Dolman to discuss what marketing through an Agile lens looks like in the Netherlands.

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Introduction to Global Marketing Series + Business Agility Podcast Network

genejohncass@gmail.com (John Cass) — Fri, 1 May 2020 23:59:00 +0000

John Cass introduces the global marketing series featuring agilists from Brazil, Japan, and the Netherlands.

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