https://simplecast.com Impact Makers Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else. 2026 Impact Makers en Thu, 26 Mar 2026 02:00:00 +0000 Thu, 26 Mar 2026 02:45:17 +0000 <itunes:applepodcastsverify> <podcast:txt purpose="applepodcastsverify"> https://impactmakers.simplecast.com Impact Makers https://image.simplecastcdn.com/images/1093edc7-e34b-406c-9d89-6b112c53b3a7/62b3dee5-0e2a-45ec-977a-ee7134627d23/3000x3000/impact-makers-podcast-cover.jpg?aid=rss_feed https://impactmakers.simplecast.com episodic Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else. Andrew Wardlaw, Caitlin McLean, Alex Berteanu false https://feeds.simplecast.com/HwZJ9oCW experience, fmcg, products, retail, sensory, product testing, product, tiktok, npd, shopping, cpg, social media trends, consumer reasearch, beauty, beverages, new product innovation, marketing, genz, grocery, market research, sensory science, product experience, trends, snacking, retail therapy Alex Berteanu a.berteanu@mmr-research.com ddcceaf3-cbef-4a1f-ae6c-c243d0a96c7e When AI Takes the Basket Follow Impact Makers for more episodes on product innovation, consumer behaviour, and the future of decision-making.

In our first fully visualised episode, Impact Makers explores a future that is already taking shape.

Two shifts are colliding.
Millions are changing how they eat through GLP-1 medications that reduce cravings and reshape habits. At the same time, AI is learning to shop for us, selecting and ordering what ends up in our homes.

Featuring behavioural science insight from Dr Paulina Lang and AI strategy expertise from Walter Pasquarelli, this episode examines what happens when hunger changes, habits reset, and decisions start happening without us.

Backed by new consumer data and real-world signals, from rapid AI shopping adoption in China to shifting attitudes in Western markets, we ask a bigger question:
If we stop choosing, who, or what, chooses for us?

For brands, retailers, and product teams, this raises a clear challenge, how do you stay relevant when the consumer is no longer the only decision-maker?

Impact Makers is the product-obsessed marketing podcast exploring the future of consumer behaviour, innovation, and product experience.

Credits
Hosts: Andrew Wardlaw, Caitlin McLean
Executive Producer: Alex Berteanu

Production
Ideal Insight, Cody Leigh-Stannard, Henry Cooper, Nick Twigg

Design and Presentation
Aradhana Chand

Research
Toluna, VoxPopMe

Publicity
Camargue

Social Media
Palesa Mthiyane

Follow us on Instagram @impactmakerspod

]]> Thu, 26 Mar 2026 02:00:00 +0000 a.berteanu@mmr-research.com (Andrew Wardlaw, Caitlin McLean, Alex Berteanu, Paulina Lang, Walter Pasquarelli, Coco Wu) https://impactmakers.simplecast.com/episodes/when-ai-takes-the-basket-B1PMuDeu Follow Impact Makers for more episodes on product innovation, consumer behaviour, and the future of decision-making.

In our first fully visualised episode, Impact Makers explores a future that is already taking shape.

Two shifts are colliding.
Millions are changing how they eat through GLP-1 medications that reduce cravings and reshape habits. At the same time, AI is learning to shop for us, selecting and ordering what ends up in our homes.

Featuring behavioural science insight from Dr Paulina Lang and AI strategy expertise from Walter Pasquarelli, this episode examines what happens when hunger changes, habits reset, and decisions start happening without us.

Backed by new consumer data and real-world signals, from rapid AI shopping adoption in China to shifting attitudes in Western markets, we ask a bigger question:
If we stop choosing, who, or what, chooses for us?

For brands, retailers, and product teams, this raises a clear challenge, how do you stay relevant when the consumer is no longer the only decision-maker?

Impact Makers is the product-obsessed marketing podcast exploring the future of consumer behaviour, innovation, and product experience.

Credits
Hosts: Andrew Wardlaw, Caitlin McLean
Executive Producer: Alex Berteanu

Production
Ideal Insight, Cody Leigh-Stannard, Henry Cooper, Nick Twigg

Design and Presentation
Aradhana Chand

Research
Toluna, VoxPopMe

Publicity
Camargue

Social Media
Palesa Mthiyane

Follow us on Instagram @impactmakerspod

]]> When AI Takes the Basket Andrew Wardlaw, Caitlin McLean, Alex Berteanu, Paulina Lang, Walter Pasquarelli, Coco Wu 00:52:39 When AI takes your basket… what happens to choice? AI shopping and GLP-1 medications are changing how people buy and eat. This episode explores what happens when decisions start happening without us. When AI takes your basket… what happens to choice? AI shopping and GLP-1 medications are changing how people buy and eat. This episode explores what happens when decisions start happening without us. healthy, geo, ozempic, seo, ai, glp-1, mounjaro, consumer reasearch, consumer behavior, product innovation, product experience false full 17 674a9e7f-85d9-4c62-a230-079eea3ce60a New Beauty Frontiers If you want to understand just how quickly consumer needs are evolving, look no further than the beauty category. In this research-led episode of Impact Makers, Andrew and Caitlin draw on insights from 2,500 beauty-forward consumers across nine global markets to explore a powerful shift taking place beneath the noise of social media trends and viral product launches. Beauty is moving beyond surface-level aesthetics toward resilience, regulation, and everyday emotional support. From microbiome skincare and neuro-beauty to climate-adaptive formulas and mood-boosting sensory rituals, the episode unpacks how products are being reimagined to help people cope better, not just look better. Featuring Marie Drago, Founder of Gallinée and an early pioneer of microbiome science in skincare, alongside nano creator Caitlin Costello on the future of trust, inclusivity, and AI in beauty, this episode offers a front-row seat to how cultural, emotional, and physical needs are reshaping the future of brands. In a world that feels overwhelming, beauty is being asked to do something deeper, to help us feel steady again.

Follow us on Instagram @impactmakerspod

]]> Tue, 24 Feb 2026 13:00:00 +0000 a.berteanu@mmr-research.com (Caitlin McLean, Andrew Wardlaw, Shania Wilson, Christine Barnagaud, Caitlin Costello, Marie Drago, Coco Wu, Carrie Chu) https://impactmakers.simplecast.com/episodes/new-beauty-frontiers-vHPYf4DX If you want to understand just how quickly consumer needs are evolving, look no further than the beauty category. In this research-led episode of Impact Makers, Andrew and Caitlin draw on insights from 2,500 beauty-forward consumers across nine global markets to explore a powerful shift taking place beneath the noise of social media trends and viral product launches. Beauty is moving beyond surface-level aesthetics toward resilience, regulation, and everyday emotional support. From microbiome skincare and neuro-beauty to climate-adaptive formulas and mood-boosting sensory rituals, the episode unpacks how products are being reimagined to help people cope better, not just look better. Featuring Marie Drago, Founder of Gallinée and an early pioneer of microbiome science in skincare, alongside nano creator Caitlin Costello on the future of trust, inclusivity, and AI in beauty, this episode offers a front-row seat to how cultural, emotional, and physical needs are reshaping the future of brands. In a world that feels overwhelming, beauty is being asked to do something deeper, to help us feel steady again.

Follow us on Instagram @impactmakerspod

]]> New Beauty Frontiers Caitlin McLean, Andrew Wardlaw, Shania Wilson, Christine Barnagaud, Caitlin Costello, Marie Drago, Coco Wu, Carrie Chu 00:50:41 Beauty is becoming a lens into changing consumer needs. In this research-led episode, we explore why the category is shifting from surface perfection to resilience, wellbeing, and emotional steadiness, and what that means for brands far beyond beauty. Beauty is becoming a lens into changing consumer needs. In this research-led episode, we explore why the category is shifting from surface perfection to resilience, wellbeing, and emotional steadiness, and what that means for brands far beyond beauty. gen z beauty trends, consumer behaviour shifts, longevity beauty, emotional wellbeing, future of beauty, personalisation in beauty, neuro skincare, sensory marketing, nano influencers, consumer insights podcast, microbiome skincare, ai in beauty, holistic wellness, climate adaptive skincare, influencer marketing trends, beauty innovation, beauty trends, scalp therapy, shade matching technology, brand resilience false full 16 71b3231a-9787-46fa-92b1-339c3306695a The Dirt Disruptors Once purely functional, the cleaning aisle is being completely reimagined. In Episode 15 of Impact Makers, Andrew Wardlaw and Caitlin McLean explore how a new generation of “dirt disruptors” are turning home care into something emotional, intentional, and even therapeutic - and how cleaning behemoth Unilever is adapting its marketing.

From refillable systems and planet-friendly formulas to fragrances you actually want in your home, cleaning is no longer just a chore to rush through. It’s becoming a ritual people choose to engage with, a way to restore calm, control, and wellbeing in an increasingly chaotic world.

In this episode, Andrew and Caitlin unpack how cleaning has evolved from background necessity to cultural signal, driven by social media, sensory design, and a shift in how we define self-care.

What we cover in this episode:

● Cleaning as culture, not just function
Why cleaning has become content, therapy, and identity - and what restock videos, ASMR cleaning, and Sunday reset culture really signal about modern life.

● The emotional role of cleaning
How control, calm, and emotional regulation are now central to why people clean, and why mood states matter more than germ kill rates.

● Semiotics of clean with Megan Bourner-Powell (Huxly)
How the category has moved on from bleach, citrus, and “domestic goddess” tropes to something more human, grounded, and emotionally intelligent.

● Sensory testing: Kinfill vs SMOL vs GreenCo
MMR sensory expert Matt Barrett puts three disruptors to the test, decoding how sound, scent, texture, and design change the cleaning experience, and why Kinfill currently sets the benchmark.

● The Z-Factor: cleaning on TikTok
Why Gen Z turned cleaning into aspiration, how creators replaced brands as trusted voices, and why “clean” is now shorthand for mental clarity.

● How Unilever is responding
Ammarah Issufo shares how Unilever Home Care is using creators, cultural insight, and new marketing frameworks to make cleaning feel relevant, human, and exciting again.

● The future of clean ✨
Why clean is no longer an outcome, but a state of being, and how emotion, ritual, and sensory design will matter more as AI and automation take care of performance basics.

Key takeaway:

The brands winning in home care aren’t promising “effortless cleaning.”
They’re rewarding effort with calm, dignity, and emotional payoff.

Useful links & mentions:

Kinfill
SMOL
GreenCo
Unilever Home Care
Huxly
MMR Research

Follow Impact Makers:

📸 Instagram: https://www.instagram.com/impactmakerspod
💼 LinkedIn: https://www.linkedin.com/company/impactmakerspod
🌐 Website: https://info.mmr-research.com/impact-makers-podcast

Follow us on Instagram @impactmakerspod

]]> Thu, 22 Jan 2026 07:00:00 +0000 a.berteanu@mmr-research.com (Ammarah Issufo, Shania Wilson, Megan Bourner-Powell, Caitlin McLean, Andrew Wardlaw, Matt Barrett, Alex Berteanu) https://impactmakers.simplecast.com/episodes/the-dirt-disruptors-GWGPflY3 Once purely functional, the cleaning aisle is being completely reimagined. In Episode 15 of Impact Makers, Andrew Wardlaw and Caitlin McLean explore how a new generation of “dirt disruptors” are turning home care into something emotional, intentional, and even therapeutic - and how cleaning behemoth Unilever is adapting its marketing.

From refillable systems and planet-friendly formulas to fragrances you actually want in your home, cleaning is no longer just a chore to rush through. It’s becoming a ritual people choose to engage with, a way to restore calm, control, and wellbeing in an increasingly chaotic world.

In this episode, Andrew and Caitlin unpack how cleaning has evolved from background necessity to cultural signal, driven by social media, sensory design, and a shift in how we define self-care.

What we cover in this episode:

● Cleaning as culture, not just function
Why cleaning has become content, therapy, and identity - and what restock videos, ASMR cleaning, and Sunday reset culture really signal about modern life.

● The emotional role of cleaning
How control, calm, and emotional regulation are now central to why people clean, and why mood states matter more than germ kill rates.

● Semiotics of clean with Megan Bourner-Powell (Huxly)
How the category has moved on from bleach, citrus, and “domestic goddess” tropes to something more human, grounded, and emotionally intelligent.

● Sensory testing: Kinfill vs SMOL vs GreenCo
MMR sensory expert Matt Barrett puts three disruptors to the test, decoding how sound, scent, texture, and design change the cleaning experience, and why Kinfill currently sets the benchmark.

● The Z-Factor: cleaning on TikTok
Why Gen Z turned cleaning into aspiration, how creators replaced brands as trusted voices, and why “clean” is now shorthand for mental clarity.

● How Unilever is responding
Ammarah Issufo shares how Unilever Home Care is using creators, cultural insight, and new marketing frameworks to make cleaning feel relevant, human, and exciting again.

● The future of clean ✨
Why clean is no longer an outcome, but a state of being, and how emotion, ritual, and sensory design will matter more as AI and automation take care of performance basics.

Key takeaway:

The brands winning in home care aren’t promising “effortless cleaning.”
They’re rewarding effort with calm, dignity, and emotional payoff.

Useful links & mentions:

Kinfill
SMOL
GreenCo
Unilever Home Care
Huxly
MMR Research

Follow Impact Makers:

📸 Instagram: https://www.instagram.com/impactmakerspod
💼 LinkedIn: https://www.linkedin.com/company/impactmakerspod
🌐 Website: https://info.mmr-research.com/impact-makers-podcast

Follow us on Instagram @impactmakerspod

]]> The Dirt Disruptors Ammarah Issufo, Shania Wilson, Megan Bourner-Powell, Caitlin McLean, Andrew Wardlaw, Matt Barrett, Alex Berteanu 00:38:03 Once purely functional, cleaning is now emotional, sensorial, and deeply personal. In this episode, Andrew and Caitlin explore how a new wave of dirt disruptors are transforming home care into ritual, therapy, and self-expression. From Kinfill, SMOL, and GreenCo to Unilever’s creator-led strategy and TikTok’s cleaning obsession, discover how brands are redefining what clean really means, not just removing dirt, but lifting mood, restoring control, and creating calm. Once purely functional, cleaning is now emotional, sensorial, and deeply personal. In this episode, Andrew and Caitlin explore how a new wave of dirt disruptors are transforming home care into ritual, therapy, and self-expression. From Kinfill, SMOL, and GreenCo to Unilever’s creator-led strategy and TikTok’s cleaning obsession, discover how brands are redefining what clean really means, not just removing dirt, but lifting mood, restoring control, and creating calm. cpg disruption, wellness at home, fragrance in cleaning, impact makers podcast, cleantok, sensory marketing, sustainable cleaning, gen z consumer trends, emotional branding, home care trends, brand experience, refillable packaging, cleaning innovation, tiktok cleaning, ritual design false full 15 c717ca89-b13a-48ab-b54d-0687a4a51810 The Best Bits Thu, 4 Dec 2025 12:00:00 +0000 a.berteanu@mmr-research.com (Taylor Schad, Andrew Wardlaw, Shania Wilson, Christine Barnagaud, Nicci Clark, Charles Banks, Leo Campbell, Caitlin McLean, Alex Berteanu, Faris Zuraikat) https://impactmakers.simplecast.com/episodes/the-best-bits-CEHxxv5F The Best Bits Taylor Schad, Andrew Wardlaw, Shania Wilson, Christine Barnagaud, Nicci Clark, Charles Banks, Leo Campbell, Caitlin McLean, Alex Berteanu, Faris Zuraikat 01:00:50 We’re wrapping up the defining moments of 2025 and unboxing the early signals of a far more promising 2026. From GLP-1 disruption and the great UPF showdown to sensory maximalism, AI-powered shopping takeovers, and Gen Z’s evolving value equation, this episode considers where we are, and most importantly, where we go next. We’re joined by Charles Banks (TheFoodPeople) for an unmissable trend-fest, and Christine Barnagaud (MMR) for everything gingerbread. Expect bold predictions, product provocations, sensory surprises… and the official Impact Makers ‘Word of the Year’. We’re wrapping up the defining moments of 2025 and unboxing the early signals of a far more promising 2026. From GLP-1 disruption and the great UPF showdown to sensory maximalism, AI-powered shopping takeovers, and Gen Z’s evolving value equation, this episode considers where we are, and most importantly, where we go next. We’re joined by Charles Banks (TheFoodPeople) for an unmissable trend-fest, and Christine Barnagaud (MMR) for everything gingerbread. Expect bold predictions, product provocations, sensory surprises… and the official Impact Makers ‘Word of the Year’. sensory richness, cpg innovation, offline moments, emotional connection, market research, impact makers podcast, fragrance innovation, food and beverage insights, sensory maximalism, algorithms, the food people, grounded experiences, ai shopping agents, consumer trends, ultra-processed foods, glp-1 disruption, sustainability in cpg, health positive originals, automation, sensorial reset, mmr research, cpg industry, marketing, gen z values, trend forecast 2026 false full 14 624f2c4e-8dd4-4f7e-90b4-88c103741699 Breaking the Sound Barrier Wed, 29 Oct 2025 12:38:35 +0000 a.berteanu@mmr-research.com (Dr Natalie Hyacinth, Gianna Tartaglia, James Cochrane, Rachel Luyt, Matt Barrett, Eirini Kassianou, Polly Dawson, Monika Bagle, Caitlin McLean, Alex Berteanu, Rachel Smith, Andrew Wardlaw, Shania Wilson) https://impactmakers.simplecast.com/episodes/breaking-the-sound-barrier-HPXB798s Breaking the Sound Barrier Dr Natalie Hyacinth, Gianna Tartaglia, James Cochrane, Rachel Luyt, Matt Barrett, Eirini Kassianou, Polly Dawson, Monika Bagle, Caitlin McLean, Alex Berteanu, Rachel Smith, Andrew Wardlaw, Shania Wilson 01:03:00 Can you guess the brand with your eyes shut? It’s a tough ask, but what if product sounds were designed as intentionally as their visuals? In this special sonic edition of Impact Makers, Andrew and Caitlin explore the hidden power of sound to elevate product experiences. Featuring insights from Dr. Natalie Hyacinth, who’s composed a piece of music to enhance our experience of chocolate, plus revelations from MMR’s sensory science team and playful soundbites from our TikTok correspondent, this episode uncovers how sonic cues can shape emotion, build trust, and create brand distinction in a world where visuals alone are no longer enough. Don’t leave your brand on mute. Can you guess the brand with your eyes shut? It’s a tough ask, but what if product sounds were designed as intentionally as their visuals? In this special sonic edition of Impact Makers, Andrew and Caitlin explore the hidden power of sound to elevate product experiences. Featuring insights from Dr. Natalie Hyacinth, who’s composed a piece of music to enhance our experience of chocolate, plus revelations from MMR’s sensory science team and playful soundbites from our TikTok correspondent, this episode uncovers how sonic cues can shape emotion, build trust, and create brand distinction in a world where visuals alone are no longer enough. Don’t leave your brand on mute. sound and taste, packaging sound, fridgescaping, cillit bang, sanex, tiktok, cpg innovation, hellmann's, gen z trends, pepsico, axe, sensory innovation, berocca, cif, distinctive brand assets, impact makers podcast, l'oreal, nutella, dove chocolate, sound design, multisensory marketing, heinz, cadbury, mars, sonic branding, emotional branding, doritos, alani energy, tarte, cpg, lynx, tiktok trends, galaxy chocolate, trends, domestos, sensory science, sonic seasoning, fmcg, tresemme, nespresso, the sweetest melody, product experience, audio identity false full 13 12b4d464-a2c0-45c3-9d0c-2e2c87bc6d28 What Next for Alcohol? Wed, 17 Sep 2025 05:00:00 +0000 a.berteanu@mmr-research.com (Ben Branson, Jake Gardner, Aileen Bentall, Harshita Mullick, Shania Wilson, Caitlin McLean, Andrew Wardlaw, Alex Berteanu) https://impactmakers.simplecast.com/episodes/what-next-for-alcohol-Z4ZUZA1t What Next for Alcohol? Ben Branson, Jake Gardner, Aileen Bentall, Harshita Mullick, Shania Wilson, Caitlin McLean, Andrew Wardlaw, Alex Berteanu 00:54:25 If alcohol wants to stay relevant, it must do more than taste good, it must bring people together. As global alcohol volumes decline, Andrew and Caitlin ask: what’s next? Featuring insights from Heineken, Westbound & Down Brewing, and Seedlip’s inventor Ben Branson, this episode explores how brands can reimagine alcohol’s role for a new generation. From premium beers and bar-quality cans to pioneering no & low innovations, discover how the industry can regain its relevance with more purposeful, social, and sensory experiences.  If alcohol wants to stay relevant, it must do more than taste good, it must bring people together. As global alcohol volumes decline, Andrew and Caitlin ask: what’s next? Featuring insights from Heineken, Westbound & Down Brewing, and Seedlip’s inventor Ben Branson, this episode explores how brands can reimagine alcohol’s role for a new generation. From premium beers and bar-quality cans to pioneering no & low innovations, discover how the industry can regain its relevance with more purposeful, social, and sensory experiences.  seedlip, sensory experiences, multi-sensory experience, market research, experience, sensory experience, impact makers podcast, impact makers, future of alcohol, pollen projects, sensory marketing, sensory marketing, products, heineken 0.0, consumer behavior, moth cocktails, craft beer, matcha drinks, no & low beverages, tiktok trends, premiumisation, alcohol innovation, product innovation, aperol spritz, unwell hydration, product testing, consumer experience, marketing, product experience false full 12 d6d683a8-6976-420a-b3e3-ff59e61489b9 The Energy Boom Wed, 23 Jul 2025 12:53:48 +0000 a.berteanu@mmr-research.com (Alex Berteanu) https://impactmakers.simplecast.com/episodes/the-energy-boom-QiM2Xoeg The Energy Boom Alex Berteanu 01:00:29 Energy is no longer just sugar and caffeine, it’s smarter, cleaner, and designed for modern lifestyles. In this episode, Andrew and Caitlin explore the cultural and commercial forces behind the energy boom, from gaming and wellness to mood-focused and protein-powered drinks. Featuring insights from WGSN, AB Nutrition, and Släcka, discover how new brands are redefining what it means to feel energized — physically, mentally, and socially. Energy is no longer just sugar and caffeine, it’s smarter, cleaner, and designed for modern lifestyles. In this episode, Andrew and Caitlin explore the cultural and commercial forces behind the energy boom, from gaming and wellness to mood-focused and protein-powered drinks. Featuring insights from WGSN, AB Nutrition, and Släcka, discover how new brands are redefining what it means to feel energized — physically, mentally, and socially. wellness trends, cpg innovation, nootropics, sensory experiences, multi-sensory experience, market research, experience, sensory experience, impact makers podcast, hydration trends, impact makers, sensory marketing, gaming and energy, mood makers, fmcg trends, plant-based protein, consumer behavior, social energy drinks, energy drinks, experiences, energy, sensory product experiences, mood-based energy, fmcg, glp-1 and appetite, consumer experience, clean energy drinks, protein-fueled energy, marketing, functional beverages, product experience false full 11 0b297361-501d-46c4-b98f-5e4004c3ee3e Why Experiences Matter Wed, 4 Jun 2025 17:56:10 +0000 a.berteanu@mmr-research.com (Sharon McEvoy, Dr. Kirsten Victory, Christine Barnagaud, Shania Wilson, Alex Berteanu, Andrew Wardlaw, Caitlin McLean) https://impactmakers.simplecast.com/episodes/why-experiences-matter-Wll2OH3D Why Experiences Matter Sharon McEvoy, Dr. Kirsten Victory, Christine Barnagaud, Shania Wilson, Alex Berteanu, Andrew Wardlaw, Caitlin McLean 01:03:21 When ads get skipped and attention’s short, your product better deliver. In this milestone 10th episode, Andrew and Caitlin unpack why experience is everything, from multisensory moments to TikTok-worthy textures. With insights from Mondelez, the Ehrenberg-Bass Institute, and MMR, discover how smart brands are designing for emotional impact, trial, and shareability. If your product doesn’t create a “whoa” moment, it might be forgotten. When ads get skipped and attention’s short, your product better deliver. In this milestone 10th episode, Andrew and Caitlin unpack why experience is everything, from multisensory moments to TikTok-worthy textures. With insights from Mondelez, the Ehrenberg-Bass Institute, and MMR, discover how smart brands are designing for emotional impact, trial, and shareability. If your product doesn’t create a “whoa” moment, it might be forgotten. cpg innovation, private labels, brand growth, brand growth, unilever 4v strategy, tiktok products, sensory experience, line extensions, physical availability, mental availability, glp-1, beverage innovation, viral product trends, sensory marketing, fmcg trends, multisensory design, emotional branding, consumer behavior, first-use wow moments, cpg, consumer engagement, snack bars, product innovation, fmcg, brand growth strategy, innovation, marketing, dubai chocolate, physical availability, product experience false full 10 c2617d09-9f74-4896-88db-ad7623bb3199 The Shape of Health to Come Thu, 1 May 2025 17:58:44 +0000 a.berteanu@mmr-research.com (Mon Zarate, Coleman Rock, Leo Campbell, Alexandra Kuzmina, Caitlin McLean, Harshita Mullick, Andrew Wardlaw, Shania Wilson, Alex Berteanu) https://impactmakers.simplecast.com/episodes/the-shape-of-health-to-come-WA3XnB_l The Shape of Health to Come Mon Zarate, Coleman Rock, Leo Campbell, Alexandra Kuzmina, Caitlin McLean, Harshita Mullick, Andrew Wardlaw, Shania Wilson, Alex Berteanu 01:04:40 There’s plenty of GABA going on as the Impact Makers crew navigate ways ahead for the health and wellness market. We pour over exclusive new research into the people’s true health priorities, revealing just how important gut health really is. We dissect David Beckham’s latest health crusade. We talk modern soda with Coca-Cola, and about their brand new entrant Simply Pop! Plus, we have an extended interview with Leo Campbell, founder of Super Loaf – described by The Grocer magazine as the world’s first healthy ultra-processed food. It’s a conversation that challenges those that criticize the food and beverage industry – and well worth tuning in for! There’s plenty of GABA going on as the Impact Makers crew navigate ways ahead for the health and wellness market. We pour over exclusive new research into the people’s true health priorities, revealing just how important gut health really is. We dissect David Beckham’s latest health crusade. We talk modern soda with Coca-Cola, and about their brand new entrant Simply Pop! Plus, we have an extended interview with Leo Campbell, founder of Super Loaf – described by The Grocer magazine as the world’s first healthy ultra-processed food. It’s a conversation that challenges those that criticize the food and beverage industry – and well worth tuning in for! ultraprocessedfoods, tiktok, vagusnerve, modernsoda, cognitivehealth, ashwagandha, tiktokhealth, livebetterlonger, sensoryscience, healthplusera, emdr, digitalhealth, simply pop, market research, metabolichealth, smartwellness, impact makers podcast, agingwell, brainhealth, healthinnovation, gaba, mood makers, simplypop, coca-cola, genzwellness, lionsmane, healthyaging, guthealth, tiktok trends, stressrelief, mentalwellness, preventivehealth, nutrientdensity, functionalfoods, moodboost, fmcg, longevitylifestyle, futureofhealth, anxietysupport, wearablewellness, sleepscience, marketing, longevityscience false full 9 c9556778-6d50-4544-9ecd-24a25cdb0a95 Fabulously Fragrant Futures Tue, 4 Mar 2025 15:36:28 +0000 a.berteanu@mmr-research.com (Amy Benjamin, Dorothy Perrineau, Nina Poccia, Megan Bourner-Powell, Thomas Dunkley, Florence Bagneris, Alex Berteanu, Andrew Wardlaw, Shania Wilson, Caitlin McLean) https://impactmakers.simplecast.com/episodes/fabulously-fragrant-futures-gOtFL51U Fabulously Fragrant Futures Amy Benjamin, Dorothy Perrineau, Nina Poccia, Megan Bourner-Powell, Thomas Dunkley, Florence Bagneris, Alex Berteanu, Andrew Wardlaw, Shania Wilson, Caitlin McLean 00:56:36 Fragrance is no longer just about smelling good - it’s about identity, well-being, and storytelling. Join Andrew and Caitlin as they explore the future of scent, from AI-powered fragrance design to TikTok’s latest perfume obsessions. Discover how scent is shaping our emotions, memories, and even laundry routines. With the latest thinking from L'Oréal, OSMO, Mane and multi award-winning fragrance expert Thomas Dunckley. Fragrance is no longer just about smelling good - it’s about identity, well-being, and storytelling. Join Andrew and Caitlin as they explore the future of scent, from AI-powered fragrance design to TikTok’s latest perfume obsessions. Discover how scent is shaping our emotions, memories, and even laundry routines. With the latest thinking from L'Oréal, OSMO, Mane and multi award-winning fragrance expert Thomas Dunckley. tiktok, cpg innovation, consumer innovation, middle eastern perfumes, multi-sensory experience, luxury laundry detergents, consumer insights, market research, sensory innovation, scent marketing, impact makers podcast, tiktok fragrance trends, mood makers, beauty and tech, emotional branding, scent and mental well-being, whole body deodorant, functional fragrance, fragrance trends, mane fragrance house, the future of scent, ai in beauty, tiktok beauty trends, experiences, ai in fragrance, luxury and wellness, olfactory science, product innovation, personalized products, sensory science, social media hype, fmcg, fragrance personalization, self-expression through scent, consumer experience, marketing, product experience false full 8 a710b282-cb0c-4382-b391-764001d647d6 Adapting to Ozempic Wed, 8 Jan 2025 07:00:00 +0000 a.berteanu@mmr-research.com (Nicci Clark, Faris Zuraikat, Caitlin McLean, Millie Diamond, Andrew Wardlaw, Paulina Lang, Shania Wilson, Phiala Mehring) https://impactmakers.simplecast.com/episodes/adapting-to-ozempic-7v8I4_q2 Adapting to Ozempic Nicci Clark, Faris Zuraikat, Caitlin McLean, Millie Diamond, Andrew Wardlaw, Paulina Lang, Shania Wilson, Phiala Mehring 00:47:19 ‘The whole world is not yet ready for it!’ That’s how Nestle described the emergence of GLP-1 medications such as Ozempic. With these drugs set to disrupt the food and beverage choices of millions of consumers, we’ve assembled a panel of experts including Faris Zuraikat at Columbia University, Nicci Clark at RE:NOURISH and sensory and behavioral science specialists to work out what we need to get ready for. All this plus features on meal planning trends and TikTok anti-consumerism. ‘The whole world is not yet ready for it!’ That’s how Nestle described the emergence of GLP-1 medications such as Ozempic. With these drugs set to disrupt the food and beverage choices of millions of consumers, we’ve assembled a panel of experts including Faris Zuraikat at Columbia University, Nicci Clark at RE:NOURISH and sensory and behavioral science specialists to work out what we need to get ready for. All this plus features on meal planning trends and TikTok anti-consumerism. soup, cpg innovation, consumer innovation, sensory experiences, multi-sensory experience, ozempic, social media impact, impact makers, glp-1, mounjaro, upf, meal planning, tiktok trends, wegovy, sensory product experiences, ultra processed foods, product innovation, saxenda, meal prep, sensory science, social media hype false full 7 b1d97cc1-8ab6-4a1b-8c1b-4df155430f05 Spirits, Scoops, and Surprises – The Extended Cut Thu, 5 Dec 2024 13:02:56 +0000 a.berteanu@mmr-research.com (Start Sismey, Dash Lilly, Caitlin McLean, Andrew Wardlaw, Shania Wilson, Christine Barnagaud, Harshita Mullick) https://impactmakers.simplecast.com/episodes/spirits-scoops-and-surprises-4D58uk4C Spirits, Scoops, and Surprises – The Extended Cut Start Sismey, Dash Lilly, Caitlin McLean, Andrew Wardlaw, Shania Wilson, Christine Barnagaud, Harshita Mullick 00:53:03 In this holiday special, Andrew Wardlaw and Caitlin McLean explore seasonal product innovation, TikTok trends, and sensory surprises. From festive highlights like M&S’s Mince Pie Liqueur to adventurous ice cream flavors in China, this episode uncovers how brands are captivating consumers. Featuring insights from Three Spirit’s Dash Lilly and MMR’s global team, discover how sensory science and creativity are reshaping the holidays. Perfect for product aficionados seeking inspiration this season! In this holiday special, Andrew Wardlaw and Caitlin McLean explore seasonal product innovation, TikTok trends, and sensory surprises. From festive highlights like M&S’s Mince Pie Liqueur to adventurous ice cream flavors in China, this episode uncovers how brands are captivating consumers. Featuring insights from Three Spirit’s Dash Lilly and MMR’s global team, discover how sensory science and creativity are reshaping the holidays. Perfect for product aficionados seeking inspiration this season! cpg innovation, consumer innovation, sensory experiences, functional sodas, multi-sensory experience, social media impact, impact makers podcast, no and low spirits, ice cream flavors in china, holiday innovation, bold and adventurous foods, seasonal products, tiktok trends, sensory product experiences, discovery era, product innovation, sensory science, social media hype, luxury advent calendars false full 6 3a4fb595-d53f-42a5-9096-baf5bf23ae4a Welcome to the Discovery Era Tue, 19 Nov 2024 07:00:00 +0000 a.berteanu@mmr-research.com (Nick Graham, Monika Bagle, Fiwany Wijaya, Andrew Wardlaw, Shania Wilson, Caitlin McLean) https://impactmakers.simplecast.com/episodes/welcome-to-the-discovery-era-N6SX8HJS Welcome to the Discovery Era Nick Graham, Monika Bagle, Fiwany Wijaya, Andrew Wardlaw, Shania Wilson, Caitlin McLean 00:45:29 In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez and PepsiCo, as well as sensory expertise from Rachel Smith, Monika Bagle and Fiwany Wijaya, they delve into how brands can balance innovation with renovation to stay competitive. With social media insights from Shania Wilson and sensory science highlights from MMR’s team, this episode uncovers how brands can tap into the trend of discovery to drive consumer engagement. Tune in for a deep dive into the products and strategies that are shaping the future of CPG. In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez and PepsiCo, as well as sensory expertise from Rachel Smith, Monika Bagle and Fiwany Wijaya, they delve into how brands can balance innovation with renovation to stay competitive. With social media insights from Shania Wilson and sensory science highlights from MMR’s team, this episode uncovers how brands can tap into the trend of discovery to drive consumer engagement. Tune in for a deep dive into the products and strategies that are shaping the future of CPG. glossier limited editions, cpg innovation, consumer innovation, multi-sensory experience, pringles mingles, social media impact, impact makers podcast, pepsico strategy, bold and adventurous foods, tiktok trends, sensory product experiences, discovery era, icebreakers flavor shifters, product innovation, sensory science, social media hype false full 5 33dba8b8-94ec-45da-a918-ae45da1c1777 When Things Turn Sour Fri, 11 Oct 2024 06:00:00 +0000 a.berteanu@mmr-research.com (Charles Banks, Dr. Mary Carunchia, Ridhwaanah Joseph, Caitlin McLean, Andrew Wardlaw, Shania Wilson, Phiala Mehring) https://impactmakers.simplecast.com/episodes/when-things-turn-sour-zYsyU2lh When Things Turn Sour Charles Banks, Dr. Mary Carunchia, Ridhwaanah Joseph, Caitlin McLean, Andrew Wardlaw, Shania Wilson, Phiala Mehring 00:47:25 In Episode Four, hosts Andrew Wardlaw and Caitlin McLean explore the world of extreme flavors in food, drink, and sensory experiences. From spicy snacks to sour candies, they uncover why bold tastes are driving consumer trends and creating social media buzz. Featuring insights from industry experts like Charles Banks of thefoodpeople and Dr. Mary Carunchia of PepsiCo, along with a tasting session led by sensory expert Phiala Mehring, this episode reveals how extreme flavors are shaping the future of product innovation. Tune in for a thrilling taste journey, featuring Caitlin’s "One-Chip Challenge." Does it all end in tears? In Episode Four, hosts Andrew Wardlaw and Caitlin McLean explore the world of extreme flavors in food, drink, and sensory experiences. From spicy snacks to sour candies, they uncover why bold tastes are driving consumer trends and creating social media buzz. Featuring insights from industry experts like Charles Banks of thefoodpeople and Dr. Mary Carunchia of PepsiCo, along with a tasting session led by sensory expert Phiala Mehring, this episode reveals how extreme flavors are shaping the future of product innovation. Tune in for a thrilling taste journey, featuring Caitlin’s "One-Chip Challenge." Does it all end in tears? one-chip challenge, multi-sensory experience, impact makers podcast, checkers freshx south africa, products, spicy snacks, thefoodpeople insights, retail therapy, bold and adventurous foods, sour candy, extreme flavors, new product innovation, cpg, tiktok trends, trends, flamin' hot range, product innovation, sensory science, social media hype, fmcg, marketing, product experience false full 4 2b6de66e-b6d1-4971-b3cc-3101a42600c4 Meet The Mood Makers Wed, 2 Oct 2024 06:30:00 +0000 a.berteanu@mmr-research.com (Cheryl Lim, Neil Marrakchi, Andrew Wardlaw, Shania Wilson, Caitlin McLean, Harshita Mullick) https://impactmakers.simplecast.com/episodes/meet-the-mood-makers-1H6O00eu Meet The Mood Makers Cheryl Lim, Neil Marrakchi, Andrew Wardlaw, Shania Wilson, Caitlin McLean, Harshita Mullick 00:39:16 In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional mushroom coffee and alcohol-free mood-enhancing beers, discover how "soft wellness" is making waves in consumer-packaged entertainment. Joined by sensory experts and social media trend analysts, this episode uncovers how taste, texture, and social media trends are redefining how we elevate our mood every day. Tune in to discover the future of wellness products and the science behind how they make us feel good. In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional mushroom coffee and alcohol-free mood-enhancing beers, discover how "soft wellness" is making waves in consumer-packaged entertainment. Joined by sensory experts and social media trend analysts, this episode uncovers how taste, texture, and social media trends are redefining how we elevate our mood every day. Tune in to discover the future of wellness products and the science behind how they make us feel good. nootropics, adaptogens, impact makers podcast, soft wellness, products, mood makers, retail therapy, new product innovation, cbd, cpg, functional mushrooms, tiktok trends, trends, yolo economy, mood-shifting products, fmcg, marketing, functional beverages, product experience false full 3 4a19de83-61e0-43d8-b601-67ad65adf215 Adventures in Beverages Fri, 30 Aug 2024 07:00:00 +0000 a.berteanu@mmr-research.com (Harshita Mullick, Thomas Gossner, Millie Diamond, John Kelly, Shania Wilson, Andrew Wardlaw, Caitlin McLean) https://impactmakers.simplecast.com/episodes/adventures-in-beverages-k2MtcGEb Adventures in Beverages Harshita Mullick, Thomas Gossner, Millie Diamond, John Kelly, Shania Wilson, Andrew Wardlaw, Caitlin McLean 00:41:14 In Episode Two of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the experimental world of beverages. From the latest in no- and low-alcohol trends to the dynamic coffee culture, this episode is packed with insights on how the beverage category is pushing boundaries. Featuring expert guests from Kerry, WGSN, and Icenine Drinks, they delve into emerging trends like savory sips and premium hydration, while also uncovering what’s capturing the attention of Gen Z on TikTok. Tune in to discover the innovations shaping the future of beverages! In Episode Two of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the experimental world of beverages. From the latest in no- and low-alcohol trends to the dynamic coffee culture, this episode is packed with insights on how the beverage category is pushing boundaries. Featuring expert guests from Kerry, WGSN, and Icenine Drinks, they delve into emerging trends like savory sips and premium hydration, while also uncovering what’s capturing the attention of Gen Z on TikTok. Tune in to discover the innovations shaping the future of beverages! prime, beer, beverages, products, alcohol, retail therapy, coca-cola, cpg, trends, fmcg, marketing, product experience false full 2 e72d1713-307a-4d25-85d0-b5679df9fd7e The Rise of Store Brands Sun, 30 Jun 2024 12:00:00 +0000 a.berteanu@mmr-research.com (Phiala Mehring, Paulina Lang, Christine Barnagaud, Rachel Smith, Caitlin McLean, Andrew Wardlaw, Shania Wilson) https://impactmakers.simplecast.com/episodes/the-rise-of-store-brands-wYoaQU4G The Rise of Store Brands Phiala Mehring, Paulina Lang, Christine Barnagaud, Rachel Smith, Caitlin McLean, Andrew Wardlaw, Shania Wilson 00:42:33 Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands in the first episode of the Impact Makers Podcast. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products from Trader Joe’s, Morrisons, and M&S, and assess the impact of innovative items like Lewis Hamilton's non-alcoholic agave spirit. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience. Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands in the first episode of the Impact Makers Podcast. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products from Trader Joe’s, Morrisons, and M&S, and assess the impact of innovative items like Lewis Hamilton's non-alcoholic agave spirit. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience. false full 1