In-Between Time from Prehype

They started before they had an idea - and built one of Europe’s leading fintechs | with Jeppe Rindom, Co-founder Pleo

newyork@prehype.com (Jeppe Rindom, Henrik Werdelin) — Thu, 23 Apr 2026 05:00:00 +0000

Jeppe Rindom, co-founder and CEO of Pleo, joins Henrik for a walk through Copenhagen — starting at the cheap shared office where it all began, ending at the restaurant where Jeppe first convinced his co-founder Nico to move back from California and build something together.

It's a surprisingly unglamorous story. They incorporated a company called "The Company of February 3rd, 2015" before they had a name or an idea, spent a few weeks on payroll software before deciding it was the most boring thing in the world, and onboarded 70 customers in a single day before having to call most of them back and ask them to leave.

They also cover:

Why you don't need the idea before you start
What it actually costs to build a company — financially and personally
How they expanded from Denmark to the UK, Germany and Sweden
Why Europe struggles to produce global companies and whether that's changing
What the first 15 employees meant to the culture Pleo has today
How Jeppe thinks about AI and the next generation of founders

Pleo: pleo.com
Prehype: prehype.com

00:00 Copenhagen & The Beginning of Pleo
01:34 Starting Without an Idea
03:33 The First Pivot
04:53 Why Most People Never Start
06:02 Raising Money Early
07:42 When It Almost Ended
10:18 Luck vs Momentum
12:41 Finding the Real Problem
15:45 Validating with Customers
19:00 First Breakthrough
21:03 Growth Feels Like Chaos
26:06 Scaling & Expanding to London
29:27 The Reality of Being a Founder
35:14 Building & Scaling in Europe
41:06 Culture, Co-Founders & Full Circle

Read the full transcript:

Should we be optimistic about how AI will affect the world economy? | Henrik Werdelin on Future Around & Find Out

newyork@prehype.com (Henrik Werdelin, Dan Blumberg) — Fri, 20 Mar 2026 05:00:00 +0000

This episode originally appeared on Dan Blumberg’s podcast “Future Around & Find Out”, where Henrik joined as a guest.

In this conversation, Henrik Werdelin and Dan Blumberg explore how AI could reshape entrepreneurship and the broader economy. Henrik shares a “pitch for positivity”, arguing that we also have a responsibility to focus on what could go right, not just what could go wrong.

They discuss how AI can lower the barriers to starting a business, potentially leading to a more distributed form of value creation. A key theme is “relationship capital” — the idea that trust and connection between founders and customers will become an increasingly important competitive advantage.

They also cover:

Why founders should start with problems, not ideas
The “it sucks that…” method for identifying meaningful problems
How AI can help entrepreneurs get unstuck
The idea of “minimum viable agents”
Lessons from past technologies and how they shaped work and society
Henrik also shares how he uses AI in his own workflows, from summarizing information to building personal tools, and reflects on the skills that matter most for future entrepreneurs.

Prehype: prehype.com
Audos: audos.com
Future Around & Find Out: futurearound.com

New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)

newyork@prehype.com (Jeremy Utley, Henrik Werdelin, David McRaney, Kian Gohar) — Tue, 20 Feb 2024 18:13:02 +0000

Co-production with Beyond the Propmpt and the "You Are Not So Smart" podcast. David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT.

Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can become better at getting good ideas with AI.

Using AI in your Company - introducing a new podcast

newyork@prehype.com (prehype) — Tue, 19 Dec 2023 11:00:00 +0000

As a happy holiday gift - you can now check out Greg's AI for Business Mini-MBA with a nice 20% off. Use code BEYONDAI.

Getting Started in Entrepreneurship with ForThem Founder Kylo Freeman

newyork@prehype.com (prehype) — Wed, 16 Nov 2022 16:06:17 +0000

Starting Businesses and Entrepreneurial Resourcefulness with Founding Prehype Partner and BARK Co-Founder - Henrik Werdelin

newyork@prehype.com (prehype | Henrik Werdelin, Nicholas Thorne) — Wed, 9 Nov 2022 16:15:15 +0000

Henrik Werdelin is the co-founder of BARK (BarkBox) as well as Founding Partner of Prehype, a venture development firm headquartered in New York with offices in London and Copenhagen. His latest book is The Acorn Method - about how companies can grow in an ever-changing environment. Henrik has been part of the startup scene since 2005 as both an investor, founder, and advisor.

His experience ranges from being an Entrepreneur in Residence at Index Ventures to working with, advising or investing in start-ups like HotPotato (now Facebook), GoTryItOn (now Rent the Runway), ReadMill (now DropBox) and Sunrise (now Microsoft). Before being an entrepreneur/angel, Werdelin was Vice President of Product Development and Strategy for MTV Networks International spearheading the development of many of MTV's award-winning products. He is a frequent speaker at top-tier business schools and has been quoted in numerous publications and media outlets on subjects such as corporate innovation, product design and entrepreneurship. He is Danish but lives in the US with his family, where he was named among the Top 100 most Creative by the industry magazine Fast Company and Silicon Alley Insider’s '100 People in Tech’.

Relationship Capital - The durable advantage of defining your business by who you serve (not what you do)

newyork@prehype.com (Nicholas Thorne, Henrik Werdelin) — Mon, 22 Nov 2021 05:00:00 +0000

Guests:

Mario Gabriele (https://twitter.com/mariogabriele)
Ben Bajarin (https://twitter.com/BenBajarin)

Produced by
Nicholas Thorne - https://twitter.com/thorneny
Henrik Werdelin - https://twitter.com/werdelin

Prehype also posts on Twitter https://twitter.com/prehype. Please tweet at us for questions or comments.

Building a new business from within a large one: How Ryder built the Airbnb for commercial trucks.

newyork@prehype.com (prehype) — Sun, 22 Nov 2020 23:49:27 +0000

Building a new business from scratch is hard under any circumstance - adding the complexity of doing it inside a company can be daunting. Through our work at prehype we meet internal entrepreneurs who are attempting to build these new businesses from within a company - this podcast series aims to capture what they did and what they learned.

In this episode, we sit down with Romain Rousseau who is one of the co-founders of COOP by Ryder. COOP is the attempt at creating an “Airbnb for trucks” - as in creating a marketplace for underutilized truck capacity. Romain is also the Group Director of Digital Innovation at Ryder, a Miami Heat (and Lakers) fan and based in Miami, Florida, although originally from France.

We discuss the origins of COOP by Ryder, what initially enabled Romain to start - and what were key factors for him and the team to test and scale the new business. Romain will share his thoughts in how he built the team from within, how they chose to validate their idea and how they approached the supply & demand dynamics of their marketplace.

Produced by: Philip Petersen / twitter.com/pippipsi

prehype:prehype.com & twitter.com/prehype

Why new IA platform GPT3 is worth paying attention to for entrepreneurs and non techs. A blog post summery and discussion.

newyork@prehype.com (prehype) — Wed, 12 Aug 2020 10:38:33 +0000

Produced by: Henrik Werdelin

Henrik: twitter.com/werdelin and hellohenrik.com

Prehype: prehype.com

Manuel Araoz: twitter.com/maraoz and maraoz.com/

Nicholas Thorne: twitter.com/thorneny and medium.com/@thorneny
Damion Janski Instagram: d.a.m.j.a.n.s.k.i and http://damjanski.com

M.Araoz’s original article: OpenAI's GPT-3 may be the biggest thing since bitcoin

Click here to BUY Henrik’s book The Acorn Method

New format: Audio summeries of must read blog posts. First, how to be good at everything from Super Organizers

newyork@prehype.com (prehype) — Mon, 27 Jul 2020 17:19:24 +0000

While Henrik currently cannot walk and talk with people for the podcast, we are shaking things up with a new format. For the next number of weeks, we will be sourcing and condensing interesting blog posts into audio format here, for your listening pleasure.

First up, we are taking a dive into Henrik’s 8+1 Method of moving through life with intention while managing two growing businesses and a family. Henrik first shared this system with Dan Shipper of Super Organizers, in October of 2019.

Henrik: twitter.com/werdelin and hellohenrik.com|
Prehype: prehype.com
Dan Shipper: twitter.com/danshipper and danshipper.com
Super Organizers: https://superorganizers.substack.com/
8 +1 System: https://medium.com/@werdelin/the-quest-to-be-good-at-everything-898524cfc3f3

Click here to BUY Henrik’s book The Acorn Method

How companies can grow in uncertain times - a new book about entrepreneurship inside organizations

newyork@prehype.com (prehype) — Mon, 27 Apr 2020 13:51:06 +0000

As cities shut down and people engage in social distancing, we are taking a new approach to his podcast.

In this episode, meet Henrik in the comfort of his own home while he introduces you to his latest project, a book called The Acorn Method. Enjoy a sample of the first few pages of the audio book and begin to explore his concept of building businesses within your existing business. Similar to how oak trees regenerate by dropping acorns that become new trees, you need to learn how to build a forest—not just a bigger tree.

Produced by: Henrik Werdelin
Henrik: twitter.com/werdelin and hellohenrik.com
Prehype: prehype.com

The Acorn Method: https://hellohenrik.com/book and https://twitter.com/TheAcornMethod

Click here to BUY the BOOK

Best of 2019 - highlights from incredible entrepreneurs building scalable solutions in industries ranging from Space, over AI, Fashion and Food delivery

newyork@prehype.com (Ian Hogarth, Stacie Grissom, prehype | Henrik Werdelin) — Fri, 3 Jan 2020 18:01:14 +0000

In 2019 Henrik Werdelin invited you to be a fly-on-the-wall for conversations recorded in the streets of New York with people at the top of their uniquely entrepreneurial game. Revisit the best, biggest, most ridiculous and ‘ear-catching’ moments of Henrik’s 2019 walk and talks. From AI machine learning to meditation and culture hacking to the birth of the celebrity pet, the 2019 Prehype Podcast covered it all! Have a look back with this 2019 compilation episode and Happy New Year.

Ian Hogarth - IA - 00:27

Julie Thibault - Fashion/Chanel - 03:04

Dan Harris - Meditation - 05:15

Noah Fram-schwartz - Amazon - 09:15

Bradley Horowitz - Google Incubations - 13:01

Noah Glass - Olo - 17:14

Gabe Whaley - Internet Trolling - 21:12

Stacie Grissom - Content/Barkbox - 25:49

Produced and hosted by: Henrik Werdelin
- https://twitter.com/werdelin and https://hellohenrik.com/

Prehype: https://prehype.com/

Editor: Thomas Smedegaard - http://www.smedegaard.me

How a Pet Brand got 11m Social Followers with BarkBox’s Stacie Grissom

newyork@prehype.com (prehype) — Wed, 30 Oct 2019 20:09:37 +0000

Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand.

Stacie Grissom is an entrepreneur, dog lover and dog mom to Pimm , roof top cocktail garden connoisseur and Director of Content @BarkBox.

Produced by: Henrik Werdelin

Henrik: twitter.com/werdelin and hellohenrik.com

Prehype: prehype.com

How to Reinvent Retail with Community and Experiences

newyork@prehype.com (prehype | Henrik Werdelin) — Fri, 27 Sep 2019 15:34:50 +0000

Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Global Fragrance and Beauty Innovation Lead at CHANEL, Julie Thibault and Henrik grab a bite of modern nostalgia at an “ice cream cereal bar” in New York's Little Italy, where they discuss the changing landscape of retail. Hear about how store experiences design is the next in sales and community is the new way for marketing, Henrik and Julie explore the importance of the tactile, sensorial and human components of building retail brands today.

Julie Thibault is an entrepreneur and the Global Fragrance and Beauty Innovation Lead at CHANEL. https://www.linkedin.com/in/julie-thibault-9956241/

Produced and hosted by: Henrik Werdelin
- https://twitter.com/werdelin and https://hellohenrik.com/

Prehype: https://prehype.com/
Editor: Thomas Smedegaard - http://www.smedegaard.me

Ice cream store https://www.milkandcreambar.com/

Making decapitated swan floats and other Fame Producing Products. A walk with Mr. MSCHF, the white hat troll behind many of the internet famous memes

newyork@prehype.com (prehype | Henrik Werdelin) — Tue, 6 Aug 2019 12:21:40 +0000

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Gabe Whaley and Henrik Werdelin wonder New York’s streets and creating mischief while discussing the need for a soul in marketing as we lean in further to the decentralized nature of commerce and content landscape.

Gabe Whaley is the guy who has created a lot of the internet memes you know with his sensational storytelling, attention and fame machine MSCHF. Learn more about swans with no heads and how to make products sell in an ever wilder internet world. You can read more from him here @Gabriel_Whaley and here https://mschf.xyz/

Produced by: Henrik Werdelin
Henrik: @werdelin and hellohenrik.com
Prehype: prehype.com

How to build entrepreneurial persistence

newyork@prehype.com (prehype | Henrik Werdelin) — Fri, 21 Jun 2019 12:39:02 +0000

Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Henrik chats with Noah Glass about the importance of persistence, family and the ability to happily embrace the 'suck' and make it in the long game!

This Noah Glass is not the co founder of Twitter. This is Noah H Glass, founder and CEO of Olo. For the past decade Noah has quietly build one of the most impressive New York startups called Olo. Its now the interface between restaurants and the on-demand world of food e-commerce. Join the chat about what tricks to use when building a company for the long haul.
https://twitter.com/nhglass
https://twitter.com/olo

Produced by: Henrik Werdelin
Henrik: twitter.com/werdelin and hellohenrik.com
Prehype: prehype.com

Why and how to build corporate incubators

newyork@prehype.com (prehype | Henrik Werdelin) — Sun, 12 May 2019 16:24:25 +0000

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Bradley Horowitz and Henrik Werdelin wander New York’s High Line while exploring the importance of building new companies inside big organizations and how Google and other big companies are doing corporate incubation.

Bradley Horowitz is is an American entrepreneur and internet executive. He is a vice president at Google. He is one of the few who have been a succesful founder and also worked on well known corporate incubation programs at Google and before that at Yahoo.

You can read more from him here https://twitter.com/elatable and see his impressive bio here: https://www.linkedin.com/in/bradleyhorowitz/

Please share if you like it.

Produced by: Henrik Werdelin
Henrik: http://twitter.com/werdelin and https://hellohenrik.com
Prehype: http://prehype.com

The importance of designing products for the channel they are sold in - and how you can 'out-amazon' Amazon

newyork@prehype.com (prehype | Henrik Werdelin) — Wed, 10 Apr 2019 11:06:18 +0000

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode Noah Fram-Schwartz and Henrik Werdelin wonder the streets of Tribeca and Soho discussing the increasing need to design products for the channel they are sold in, how to use data to discover what products to make and the power of seeing things outside their intended purpose.

Noah Fram-Schwartz is an entrepreneur who loves building things, is obsessed with 3-D printing, and has a knack for “out amazon-ing Amazon.” Noah is the founder of Glimpse. You can read more from him on https://twitter.com/nframschwartz and: https://noahfs.com/

His company is Glimpse; Discover Exploding Trends Before They Take Off: https://meetglimpse.com/

Produced by: Henrik Werdelin
Henrik: twitter.com/werdelin and hellohenrik.com
Prehype: prehype.com

Editor: Thomas Smedegaard - http://www.smedegaard.me

Mindfulness as a technology for entrepreneurs - a walk in Central Park with Dan Harris

newyork@prehype.com (prehype | Henrik Werdelin) — Thu, 21 Feb 2019 15:44:00 +0000

Dan Harris is the Co-Anchor of @Nightline and weekend @GMA and author/co-founder/host of @10percent Happier (book + app + podcast). You can read more from him here http://twitter.com/danbharris and here https://www.10percenthappier.com/

Please share if you like it.

Produced by: Henrik Werdelin
Henrik: twitter.com/werdelin and hellohenrik.com
Prehype: prehype.com

Artificial Intelligence, world politics and the entrepreneur's role in it all - a talk with Ian Hogarth

newyork@prehype.com (prehype | Henrik Werdelin) — Wed, 30 Jan 2019 15:01:00 +0000

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Ian Hogarth and Henrik take a walk down memory lane in the back streets of east London, while discussing the future geopolitical landscape of Artificial Intelligence, its ever-expanding reach across industries, and its role as perhaps the last general purpose technology.

Ian Hogarth is one of the leading experts in the field of AI and its impact on politics and society. He is also an entrepreneur who co-founded Songkick, the successful concert service that sued TicketMaster (and won) for anti-trust and anti-competitive behavior. Currently, Ian is an angel investor with a focus on startups that use applied machine learning. He is Visiting Professor at ULC in The Institute of Innovation and Public Purpose (IIPP). Join the walk and our conversation about his widely distributed paper ‘AI Nationalism’ and the state of AI and entrepreneurship. You can also read more from Ian on https://twitter.com/soundboy and on his blog https://www.ianhogarth.com/

Produced and hosted by: Henrik Werdelin
Henrik: http://twitter.com/werdelin and http://hellohenrik.com
Prehype: prehype.com
Editor: Thomas Smedegaard - http://www.smedegaard.me

Mental models and entrepreneurship - a talk with Noah Brier

newyork@prehype.com (prehype | Henrik Werdelin) — Fri, 28 Dec 2018 09:32:00 +0000

Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Noah Brier and Henrik Werdelin brave the New York winter rain to discuss the importance of mental models and which ones are most applicable for entrepreneurs.

Noah Brier is an entrepreneur who loves Mexican food and hot sauce and is the founder of Percolate. He is a well-respected thinker within technology, innovation, and marketing. You can read more of Noah's thinking on Twitter (twitter.com/heyitsnoah) and on his blog (www.noahbrier.com/).

Entrepreneures and the New Space Age - a talk with Max Haot

newyork@prehype.com (prehype | Henrik Werdelin) — Fri, 23 Nov 2018 15:07:00 +0000

Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York, in this case in the pouring rain. In this episode, Max Haot and Henrik Werdelin discuss the changing landscape of space exploration- and how the entrepreneurs have the potential to leapfrog NASA in the New Space Age.

Max Haot is an entrepreneur who believes contribution to space exploration is of the utmost importance for the future of humanity. Enter Haot’s own rocket venture Launcher Space, where he serves as the CEO. Launcher is developing rockets purpose-built for delivering small satellites into orbit.
Max's twitter: https://twitter.com/maxhaot
Launcher Instagram: https://www.instagram.com/launcherspace/

Produced by: Henrik Werdelin
Henrik: http://twitter.com/werdelin and http://hellohenrik.com
Prehype: prehype.com

A new kind of non profit startup - a walk and talk with Alex Godin.

newyork@prehype.com (prehype | Henrik Werdelin) — Wed, 24 Oct 2018 14:20:00 +0000

Henrik Werdelin gets coffee, or rides elevators in this case, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Alex Godin and Henrik discuss how to apply entrepreneurship to philanthropy – and how Alex is taking his experience building startups and applying it to launch a non-profit meal kit service called Lemontree for low-income households.

Alex Godin is an entrepreneur, writer, ice cream maker, habitual dinner party host and the founder of Lemontree, a new kind of non-profit. http://twitter.com/alex_godin and http://lemontreefoods.org

Produced by: Henrik Werdelin
Henrik: http://twitter.com/werdelin and http://hellohenrik.com
Prehype: prehype.com

The pros and cons of startup life vs a corporate job. A walk and talk with Scott Belsky (ep 16)

newyork@prehype.com (prehype) — Mon, 1 Oct 2018 11:56:48 +0000

This is a new format where Henrik Werdelin gets coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this first episode, it's a chat with Scott Belsky about selling your company and the pros and cons of running your own startup versus being part of a large company like Adobe. Scott Belsky is an entrepreneur, investor, author, and Chief Product Officer at Adobe. twitter.com/scottbelsky New Book: The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - http://a.co/d/iKX43VI Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

Can you do more than one startup at the same time? (ep 15)

newyork@prehype.com (prehype) — Thu, 6 Apr 2017 01:34:25 +0000

In this episode, we discuss focusing on one startup versus trying to build several at once. Star entrepreneurs like Elon Musk seem to be able to manage building a range of companies at the same time - but what are the pros and cons and what are some of the learnings from people who have tried to do it. Around the mic in this episode are serial entrepreneurs Henrik (Joost, Hotpotato, Prehype, BarkBox), Saman (ManagedByQ, Caspian) and Nicholas (Basno, StandupGiraffe, Rad.Rapport). Participants: Nicholas Thorne - twitter.com/thorneny Saman Rahmanian - twitter.com/saman325 Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

The important question that innovation teams in Nokia and Kodak failed to answer (ep 14)

newyork@prehype.com (prehype) — Fri, 10 Mar 2017 05:08:16 +0000

In this episode, prehype's managing partner Henrik Werdelin discuss the question that most innovation teams fail to answer, namely; What business are we actually in. He is joined by Thomas Wedell-Wedellsborg who is the co-author of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations. Thomas has worked with managers in nearly all parts of the globe. His research has been featured in Harvard Business Review, The Sunday Times, The Telegraph, BBC Radio, Bloomberg Businessweek and the Financial Times. As a keynote speaker, he has addressed organizations such as Time Warner Group, Cisco, T-Mobile, Johnson & Johnson, UBS, Deloitte, and The United Nations. Participants: Thomas - https://wedellsblog.com/ Thomas book on Amazon: http://amzn.to/2n7p8sy Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

Why corporations should change how they do venture capital (Ep 12)

newyork@prehype.com (prehype) — Fri, 27 Jan 2017 17:54:50 +0000

Increasingly larger companies are looking to the startup space to fast track access to talent, markeds, technology or data. Often this is done by setting up a corporate venture unit. In todays podcast, prehype partners Stacey Seltzer, Stuart Willson and Henrik Werdelin discuss some of the best practices of corporate VC based on their experience managing programs for various fortune 500s. For more on coke's program listen to 'How Coca-Cola is pioneering the use of venture investments to push innovation internally (Ep 5)' Participants: Stuart Willson - https://twitter.com/stuartawillson Stacey Seltzer - https://twitter.com/staceyjseltzer Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

Inside the first 200 days of making a startup - with the founders of Umi Kitchen (Ep 11)

newyork@prehype.com (prehype) — Tue, 6 Sep 2016 15:35:47 +0000

The first 200 days of a startup is where you create the DNA of the company for many years to come. Culture, initial tech decision, first hires, and early customers’ feedback are the elements that either make or break a company. In this episode, we look back at the last 200 days of building the startup Umi.Kitchen. The podcast is a 'best of' a podcast series that Henrik Werdelin did for Forbes that looked at the key startup lessons gained over 10 dinners with the founders of the New York startup. Participants: Umi Founders: Derek Gottfrid -https://twitter.com/derekg Khalil Tawil - https://www.linkedin.com/in/khaliltawil Hallie Meyer - https://www.instagram.com/umi.kitchen/ Listen to all 10 episodes here: http://www.forbes.com/podcasts/first-200-days/ Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com

Lessons from making an innovation unit from Dow Jones Chief Innovation Officer

newyork@prehype.com (prehype) — Tue, 12 Jul 2016 18:45:39 +0000

"Desktop is the new newspaper." A year ago Dow Jones / The Wall Street Journal asked their Chief Innovation Officer Edward Roussel to set up a new innovation unit. In this podcast he explains what he has learned over the past year - and gives key lessons on what he is glad he did - and what he would redo if he could. Produced by: Henrik Werdelin More info on Edward: twitter.com/edwardroussel and http://www.dowjones.com/team/edward-roussel/ Prehype: prehype.com Henrik: twitter.com/werdelin and hellohenrik.com

Jeff Raider on shaking up old industries with new tech and a reimagined customer experience (Ep. 9)

newyork@prehype.com (prehype) — Mon, 14 Dec 2015 22:34:47 +0000

In grad school, Jeff Raider started a little eyeglasses company called Warby Parker. Less than three years later, he found himself at the helm of a men's shaving startup - and a razor blade manufacturing plant in Germany. In this episode, get in Jeff's mind as he talks about vertical integration in the startup world, what it's like to run two (insanely successful)companies with your best friends and why you might find Jeff standing in a bathroom studying what you do... Hosted by: Henrik Werdelin Produced by: Whitney Donaldson More from Jeff on https://twitter.com/jeffreyraider More about prehype on http://prehype.com Henrik is on twitter.com/werdelin and writes a blog on http://hellohenrik.com

YC's Aaron Harris - on the future of mobile interfaces and the rise of chat based apps (Ep 8)

newyork@prehype.com (prehype) — Wed, 28 Oct 2015 00:14:08 +0000

Things get philosophical this week as we explore the nuances of the "hidden" mobile interface with Aaron Harris - all around good guy, founder of Tutorspree, partner at Y Combinator, and champion of the digital sabbath. Listen to Aaron's thoughts on chat as the native mobile interface, the obsolescence of beautiful design, and how the bar for speed and convenience keeps getting higher. Produced by: Henrik Werdelin More info on Aaron: https://twitter.com/harris and http://www.aaronkharris.com Prehype: prehype.com Henrik: http://twitter.com/werdelin and http://hellohenrik.com

Michael Roderick - relationship design and how to use your access and connections better (Ep 7)

newyork@prehype.com (prehype) — Tue, 29 Sep 2015 13:58:18 +0000

Michael specializes in relationship design for founders, authors, and speakers interested in playing a bigger game. He works with people to leverage their existing networks for the purpose of getting higher paid engagements, speaking opportunities, and interviews. We sat down to talk about why networking is considered a bad word and what are tools you can use to become a connector rather than a networker. Produced by: Henrik Werdelin. More info on: Michael: www.smallpondenterprises.com Prehype: prehype.com Henrik: twitter.com/werdelin and hellohenrik.com Books mentioned in this podcast: Switch (http://goo.gl/8xplL)

Bjarke Ingels - what entrepreneurs and architects can teach each other (Ep 6)

newyork@prehype.com (prehype) — Mon, 24 Aug 2015 19:44:57 +0000

Bjarke Ingels is one of the world's leading architect. With his team at BIG he is the creative mind behind many iconic buildings like the new Google Plex and the World Trade Center 2 tower in New York. He has recently been more active in tech angel investing having placing bets on companies like ManagedByQ.com and Andco. (joinand.co) We sat down to talk about how tech has stolen a lot of their terminology from architecture and what each industry can learn from each other... Produced by: Henrik Werdelin. More info on: Bjarke: http://www.big.dk Prehype: http://prehype.com Henrik: twitter.com/werdelin and http://hellohenrik.com

How Coca-Cola is pioneering the use of venture investments to push innovation internally (Ep 5)

newyork@prehype.com (prehype) — Sun, 14 Jun 2015 21:13:29 +0000

Emmanuel Seuge is quietly pioneering how big companies can use venture investments to push innovation within a large org. Over the past three years, his team has invested in companies ranging from Spotify to Endomondo to gain insight, access and innovation experience from entrepreneurs. We sat down with him in LA to pick his brain about what he has learned while making this program, why young talent now prefers to work in startups over big corps and why he thinks gaming is such an important industry for coke to be a part of. Produced by: Henrik Werdelin. More info on: Emmanuel: http://goo.gl/DLY0Nc Prehype: prehype.com Henrik: twitter.com/werdelin and hellohenrik.com

How BarkBox use famous internet dogs on Instagram to built a big business (Ep 4)

newyork@prehype.com (prehype) — Thu, 28 May 2015 13:07:21 +0000

According to Forbes BarkBox is one of the leading brands on Instagram so try to some easy tricks from Val who manages that Bark & Co's influencer network of very famous online dogs called BarkPack. This community of over 400 famous dogs is now one of BarkBox biggest sales channel and a good example how an innovative use of social media can make a measurable business impact. Produced by: Henrik Werdelin. More info on: BarkBox's instagram: https://instagram.com/barkbox BarkBox.com and Bark.co Henrik Werdelin: http://twitter.com/werdelin and henrik.me Prehype: prehype.com

GE's Beth Comstock tells how spending time with startups makes GE more innovative (Ep 3)

newyork@prehype.com (prehype) — Thu, 14 May 2015 21:09:05 +0000

We talk to the always insightful and kind Beth Comstock (GE's CMO)about how big companies can work with startups and how she is making a company with over 300.000 people more entrepreneurial. Hear also what founders can learn about scaling from corporations - and why Beth is hosting ancient philosophy discussion dinners. Recorded in LA at the #Pttow Summit. Produced by: Henrik Werdelin. More info on: Beth: goo.gl/2mIVgk and twitter.com/bethcomstock Prehype: prehype.com Henrik: twitter.com/werdelin and hellohenrik.com

How to make new ideas happen in a big company with author Thomas Wedell (Ep 2)

newyork@prehype.com (prehype) — Fri, 24 Apr 2015 18:56:19 +0000

We talk to Harvard Business Press author Thomas Wedell-Wedellsborg about tricks for becoming more creative, on how much risk to take, tips for selling ideas to your boss and the dangers of the Hawaii shirt syndrome. Produced by: Henrik Werdelin. Read the whole transcript and summery here: http://wp.me/pXSFV-Ji More info on: Prehype: prehype.com Thomas: wedellsblog.com and his book 'Innovation as Usual' - get it on amazon Henrik: twitter.com/werdelin & hellohenrik.com

Health innovation for busy entrepreneurs (Ep 1)

newyork@prehype.com (prehype) — Tue, 7 Apr 2015 23:24:50 +0000

We talk with health innovation expert Steven Dean about tricks entrepreneurs can learn from the latest in health, about bacteria in your gut and the best stories from NY Quantified Self Meetups. Produced by: Henrik Werdelin (slightly reduced audio quality...)