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    <title>MageTalk: A Magento Podcast</title>
    <description>The Magento Podcast. Season 3 is here! Brought to you by Hyvä.</description>
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    <pubDate>Fri, 30 Aug 2024 11:29:30 +0000</pubDate>
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    <itunes:summary>The Magento Podcast. Season 3 is here! Brought to you by Hyvä.</itunes:summary>
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    <itunes:keywords>ecommerce, magento, adobe commerce</itunes:keywords>
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      <itunes:name>MageTalk Podcast</itunes:name>
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      <title>What do we need the MA for anyway?</title>
      <description><![CDATA[<p><strong>References</strong></p><p>MM21PL discussion panel:  Building Magento Open Source Future - <a href="https://www.youtube.com/watch?v=adTHJXy-c3Y">https://www.youtube.com/watch?v=adTHJXy-c3Y</a><br /> <br />Community Prioritization Process Updates - <a href="https://community.magento.com/t5/Magento-DevBlog/bg-p/devblog">https://community.magento.com/t5/Magento-DevBlog/bg-p/devblog</a></p><p>Adobe Commerce / Magento Community Managers:</p><p>Parul Sinha (<a href="https://www.linkedin.com/in/parul-sinha-87965240/overlay/about-this-profile/">https://www.linkedin.com/in/parul-sinha-87965240/overlay/about-this-profile/</a>) - Engineering Leader - Developer Community</p><p>Priyakshi Chauhan (<a href="https://www.linkedin.com/in/priyakshi-chauhan-a8533b43/overlay/about-this-profile/">https://www.linkedin.com/in/priyakshi-chauhan-a8533b43/overlay/about-this-profile/</a>)  - Community Manager - Adobe Commerce</p><p>Magento Open Source website: magento-opensource.com (<a href="https://magento-opensource.com/">https://magento-opensource.com/</a>)</p><p>Read about the Magento Association: magentoassociation.org (<a href="https://magentoassociation.org/">https://magentoassociation.org/</a>)</p><p>Become a member: hub.magentoassociation.org (<a href="https://hub.magentoassociation.org/memberships">https://hub.magentoassociation.org/memberships</a>)</p><p>Reach out to Mathias: </p><ul><li><a href="https://twitter.com/mattlefaux">https://twitter.com/mattlefaux</a></li><li><a href="https://www.linkedin.com/in/mathias-schreiber/">https://www.linkedin.com/in/mathias-schreiber/</a> </li><li><a href="mailto:info@magentoassociation.org">info@magentoassociation.org</a></li></ul><p><strong>Takeaways</strong></p><p>The Magento Association plays a crucial role in the Magento community, providing support and resources.</p><p>Mathias Schreiber's background in the TYPO3 community prepared him for his role in the Magento Association.</p><p>The transition from working with Smith Bucklin to taking over operational tasks was challenging but necessary.</p><p>Adobe's support and funding are essential for the success of the Magento community. The MA has the official rights to use the Magento brand in promotional material, which is a unique proposition.</p><p>The Community Council is being formed to bridge the gap between Adobe and the community and help with code contributions and direction.</p><p>Meet Magento events are important for bringing the community together and making merchants aware of the platform's capabilities.</p><p>The MA is working on reviving committees and is open to new ideas that benefit the Magento community.</p><p><strong>Chapters</strong><br />00:00 Introduction to Matthias Schreiber<br />01:53 Matthias' Background and Transition to the Magento Community<br />05:10 The Role of the Magento Association and Community Ownership<br />08:08 Transitioning from Smith Bucklin to Independent Operations<br />15:06 The Importance of the Magento Association<br />21:54 Adobe's Investment in the Magento Community<br />25:12 Funding and Sponsorship of the Magento Association<br />30:41 The Purpose and Future Plans of the Magento Association<br />36:11 The Role of Marketing and the Value of Credibility<br />39:32 The Community Council: Bridging the Gap Between Adobe and the Community<br />46:04 Meet Magento Events: Connecting Merchants and the Community<br />57:36 Community Involvement: Committees and Opportunities to Contribute</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 30 Aug 2024 11:29:30 +0000</pubDate>
      <author>willem@hyva.io (MageTalk Podcast)</author>
      <link>https://magetalk.com</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/f5fd58bc-3f13-4a75-8489-3d4a79b93042/7adcdf23-8c4a-41ee-8277-0cc07f551caf/magetalk-s03e02.jpg" width="1280"/>
      <content:encoded><![CDATA[<p><strong>References</strong></p><p>MM21PL discussion panel:  Building Magento Open Source Future - <a href="https://www.youtube.com/watch?v=adTHJXy-c3Y">https://www.youtube.com/watch?v=adTHJXy-c3Y</a><br /> <br />Community Prioritization Process Updates - <a href="https://community.magento.com/t5/Magento-DevBlog/bg-p/devblog">https://community.magento.com/t5/Magento-DevBlog/bg-p/devblog</a></p><p>Adobe Commerce / Magento Community Managers:</p><p>Parul Sinha (<a href="https://www.linkedin.com/in/parul-sinha-87965240/overlay/about-this-profile/">https://www.linkedin.com/in/parul-sinha-87965240/overlay/about-this-profile/</a>) - Engineering Leader - Developer Community</p><p>Priyakshi Chauhan (<a href="https://www.linkedin.com/in/priyakshi-chauhan-a8533b43/overlay/about-this-profile/">https://www.linkedin.com/in/priyakshi-chauhan-a8533b43/overlay/about-this-profile/</a>)  - Community Manager - Adobe Commerce</p><p>Magento Open Source website: magento-opensource.com (<a href="https://magento-opensource.com/">https://magento-opensource.com/</a>)</p><p>Read about the Magento Association: magentoassociation.org (<a href="https://magentoassociation.org/">https://magentoassociation.org/</a>)</p><p>Become a member: hub.magentoassociation.org (<a href="https://hub.magentoassociation.org/memberships">https://hub.magentoassociation.org/memberships</a>)</p><p>Reach out to Mathias: </p><ul><li><a href="https://twitter.com/mattlefaux">https://twitter.com/mattlefaux</a></li><li><a href="https://www.linkedin.com/in/mathias-schreiber/">https://www.linkedin.com/in/mathias-schreiber/</a> </li><li><a href="mailto:info@magentoassociation.org">info@magentoassociation.org</a></li></ul><p><strong>Takeaways</strong></p><p>The Magento Association plays a crucial role in the Magento community, providing support and resources.</p><p>Mathias Schreiber's background in the TYPO3 community prepared him for his role in the Magento Association.</p><p>The transition from working with Smith Bucklin to taking over operational tasks was challenging but necessary.</p><p>Adobe's support and funding are essential for the success of the Magento community. The MA has the official rights to use the Magento brand in promotional material, which is a unique proposition.</p><p>The Community Council is being formed to bridge the gap between Adobe and the community and help with code contributions and direction.</p><p>Meet Magento events are important for bringing the community together and making merchants aware of the platform's capabilities.</p><p>The MA is working on reviving committees and is open to new ideas that benefit the Magento community.</p><p><strong>Chapters</strong><br />00:00 Introduction to Matthias Schreiber<br />01:53 Matthias' Background and Transition to the Magento Community<br />05:10 The Role of the Magento Association and Community Ownership<br />08:08 Transitioning from Smith Bucklin to Independent Operations<br />15:06 The Importance of the Magento Association<br />21:54 Adobe's Investment in the Magento Community<br />25:12 Funding and Sponsorship of the Magento Association<br />30:41 The Purpose and Future Plans of the Magento Association<br />36:11 The Role of Marketing and the Value of Credibility<br />39:32 The Community Council: Bridging the Gap Between Adobe and the Community<br />46:04 Meet Magento Events: Connecting Merchants and the Community<br />57:36 Community Involvement: Committees and Opportunities to Contribute</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>What do we need the MA for anyway?</itunes:title>
      <itunes:author>MageTalk Podcast</itunes:author>
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      <itunes:duration>01:07:56</itunes:duration>
      <itunes:summary>Mathias Schreiber, the director of the Magento Association, discusses the importance of the association for the Magento community. He shares his background in the TYPO3 community and how he ended up in the Magento world.

Mathias explains the transition from working with Smith Bucklin to taking over the operational tasks of the Magento Association. He emphasizes the need for community involvement and the role of Adobe in supporting the community. Mathias also discusses the current purpose of the Magento Association and the funding it receives. 

The Magento Association (MA) has a crucial role in marketing and promoting Magento as a platform. The MA has the official rights to use the Magento brand in promotional material, which is a unique proposition. 

The MA and Adobe are actively looking for people to join the Community Council, which will bridge the gap between Adobe and the community and help with code contributions and direction.

Meet Magento events are important for bringing the community together and making merchants aware of the platform&apos;s capabilities. The MA is working on reviving committees and is open to new ideas that benefit the Magento community.</itunes:summary>
      <itunes:subtitle>Mathias Schreiber, the director of the Magento Association, discusses the importance of the association for the Magento community. He shares his background in the TYPO3 community and how he ended up in the Magento world.

Mathias explains the transition from working with Smith Bucklin to taking over the operational tasks of the Magento Association. He emphasizes the need for community involvement and the role of Adobe in supporting the community. Mathias also discusses the current purpose of the Magento Association and the funding it receives. 

The Magento Association (MA) has a crucial role in marketing and promoting Magento as a platform. The MA has the official rights to use the Magento brand in promotional material, which is a unique proposition. 

The MA and Adobe are actively looking for people to join the Community Council, which will bridge the gap between Adobe and the community and help with code contributions and direction.

Meet Magento events are important for bringing the community together and making merchants aware of the platform&apos;s capabilities. The MA is working on reviving committees and is open to new ideas that benefit the Magento community.</itunes:subtitle>
      <itunes:keywords>magento brand, committees, typo3 community, community involvement, community council, code contributions, meet magento events, mathias schreiber, smith bucklin, adobe, magento association, magento association, funding, marketing</itunes:keywords>
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      <itunes:episode>2</itunes:episode>
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      <title>Tightly Aligned, Loosely Coupled</title>
      <description><![CDATA[<p>Takeaways</p><ul><li>Eric Erway discusses his return to the Magento community after working outside of it for a few years.</li><li>The role of the Magento Association in bridging the gap between the community and Adobe is discussed.</li><li>The importance of collaboration and empathy in moving the Magento platform forward is emphasized.</li><li>Eric shares insights into the evolution of his role from UX designer to driving force behind PWA Studio. Meet Magento UK is an upcoming event where Eric will be delivering a keynote speech. He aims to connect with the audience and share a holistic perspective on the Magento ecosystem.</li><li>The Magento community should focus on documenting and sharing their stories to preserve the history and inspire future innovation.</li><li>A positive vibe and mindset are crucial for the growth and success of the Magento community.</li><li>Magento continues to be a powerful platform with a wide range of extensions, integrations, and a strong developer ecosystem.</li><li>ShipperHQ is a shipping experience platform that helps merchants optimize their shipping processes and improve customer satisfaction.</li><li>Choice and competition are essential in the e-commerce market, and Magento offers merchants the flexibility to choose their preferred solutions and payment providers.</li></ul>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sun, 2 Jun 2024 15:39:58 +0000</pubDate>
      <author>willem@hyva.io (Eric Erway, Willem Wigman)</author>
      <link>https://magetalk.com</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/f5fd58bc-3f13-4a75-8489-3d4a79b93042/d0626c9a-96f0-4ea7-aebd-58a10a7175f5/untitled-5.jpg" width="1280"/>
      <content:encoded><![CDATA[<p>Takeaways</p><ul><li>Eric Erway discusses his return to the Magento community after working outside of it for a few years.</li><li>The role of the Magento Association in bridging the gap between the community and Adobe is discussed.</li><li>The importance of collaboration and empathy in moving the Magento platform forward is emphasized.</li><li>Eric shares insights into the evolution of his role from UX designer to driving force behind PWA Studio. Meet Magento UK is an upcoming event where Eric will be delivering a keynote speech. He aims to connect with the audience and share a holistic perspective on the Magento ecosystem.</li><li>The Magento community should focus on documenting and sharing their stories to preserve the history and inspire future innovation.</li><li>A positive vibe and mindset are crucial for the growth and success of the Magento community.</li><li>Magento continues to be a powerful platform with a wide range of extensions, integrations, and a strong developer ecosystem.</li><li>ShipperHQ is a shipping experience platform that helps merchants optimize their shipping processes and improve customer satisfaction.</li><li>Choice and competition are essential in the e-commerce market, and Magento offers merchants the flexibility to choose their preferred solutions and payment providers.</li></ul>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>Tightly Aligned, Loosely Coupled</itunes:title>
      <itunes:author>Eric Erway, Willem Wigman</itunes:author>
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      <itunes:duration>01:13:40</itunes:duration>
      <itunes:summary>In this episode of MageTalk, Willem and Eric discuss the current state of the Magento community and the future of the platform. They talk about Eric&apos;s role at ShipperHQ and his return to the Magento community after working outside of it for a few years. They also discuss the evolution of Eric&apos;s role from UX designer to driving force behind PWA Studio. They touch on the role of the Magento Association in bridging the gap between the community and Adobe, and the importance of collaboration and empathy in moving the platform forward. In this episode, Willem and Eric discuss the upcoming Meet Magento UK event and Eric&apos;s keynote speech. They emphasize the importance of storytelling and the need to document the history and stories of the Magento community. They also discuss the positive vibe and mindset that the community should adopt, as well as the potential of Magento as a platform and the importance of choice and competition in the e-commerce market. Eric also shares his role at ShipperHQ and the value it brings to merchants in terms of shipping optimization and customer experience.</itunes:summary>
      <itunes:subtitle>In this episode of MageTalk, Willem and Eric discuss the current state of the Magento community and the future of the platform. They talk about Eric&apos;s role at ShipperHQ and his return to the Magento community after working outside of it for a few years. They also discuss the evolution of Eric&apos;s role from UX designer to driving force behind PWA Studio. They touch on the role of the Magento Association in bridging the gap between the community and Adobe, and the importance of collaboration and empathy in moving the platform forward. In this episode, Willem and Eric discuss the upcoming Meet Magento UK event and Eric&apos;s keynote speech. They emphasize the importance of storytelling and the need to document the history and stories of the Magento community. They also discuss the positive vibe and mindset that the community should adopt, as well as the potential of Magento as a platform and the importance of choice and competition in the e-commerce market. Eric also shares his role at ShipperHQ and the value it brings to merchants in terms of shipping optimization and customer experience.</itunes:subtitle>
      <itunes:keywords>keynote speech, meet magento uk, pwa studio, shipping optimization, positive vibe, customer experience, e-commerce market, magento platform, empathy, magento community, choice, storytelling, shipperhq, collaboration, competition, future of magento, magento association</itunes:keywords>
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      <itunes:episode>1</itunes:episode>
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      <title>This one&apos;s dedicated to Phil</title>
      <description><![CDATA[<p>00:00 Welcome to MageTalk #240 - You have now listened to Kalen for 10 days straight!</p><p>02:49 Kalen judges Willem’s character</p><p>05:10 Mathias Schreiber becomes new MA Director - replacing Smith Bucklin</p><p>10:39 To Rant or Not To Rant, that’s the question</p><p>13:18 MageOs representation at Meet Commerce Madrid - Going all-in on MageOS</p><p>15:31 Rant on new Magento brand guidelines</p><p>18:50 What’s the MA’s trajectory going forward?</p><p>25:38 How do we transition from Magento to MageOS?</p><p>33:12 Where’s the line on making fun/memes/criticizing online?</p><p>39:17 In our hearts it will always be Magento</p><p>41:23 MageChat update - Meet Commerce - essence of events</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 9 Dec 2022 00:00:00 +0000</pubDate>
      <author>willem@hyva.io (MageTalk Podcast)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>00:00 Welcome to MageTalk #240 - You have now listened to Kalen for 10 days straight!</p><p>02:49 Kalen judges Willem’s character</p><p>05:10 Mathias Schreiber becomes new MA Director - replacing Smith Bucklin</p><p>10:39 To Rant or Not To Rant, that’s the question</p><p>13:18 MageOs representation at Meet Commerce Madrid - Going all-in on MageOS</p><p>15:31 Rant on new Magento brand guidelines</p><p>18:50 What’s the MA’s trajectory going forward?</p><p>25:38 How do we transition from Magento to MageOS?</p><p>33:12 Where’s the line on making fun/memes/criticizing online?</p><p>39:17 In our hearts it will always be Magento</p><p>41:23 MageChat update - Meet Commerce - essence of events</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>This one&apos;s dedicated to Phil</itunes:title>
      <itunes:author>MageTalk Podcast</itunes:author>
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      <itunes:duration>00:48:03</itunes:duration>
      <itunes:summary>Another Magento Association rant. Arrrrrrrrrrgh. We&apos;ll talk about something actually cool next episode.</itunes:summary>
      <itunes:subtitle>Another Magento Association rant. Arrrrrrrrrrgh. We&apos;ll talk about something actually cool next episode.</itunes:subtitle>
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      <title>Walking Cats &amp; Composable Commerce</title>
      <description><![CDATA[<p>Recorded on October 24, 2022</p><p>Link to the video version:</p><p>https://www.youtube.com/watch?v=DEe3tf1xUYo</p><p>--</p><p>00:00 Intro to Episode 239, warm welcome to Filip Rakowski and Bartek Igielski</p><p>00:28 Filip and Barteks relationship to Magento</p><p>02:31 The many Magento frontends Bartek made</p><p>06:16 How much Filip changed after Forbes 30 under 30</p><p>10:33 VSF "the company" is doing good and the cats are healthy</p><p>15:39 Forbes selection process</p><p>17:35 How VSF became independent company from Divante / Y Combinator</p><p>27:26 Work ethics - Pomodoro Technique for productivity - VSF Management</p><p>34:30 VSF company structure - Remote work</p><p>38:36 Async communication - Arguments for/against meetings</p><p>42:02 MACH / Composable - Has Magento always been composable?</p><p>50:58 Composable and single-points of failure</p><p>57:06 Composable vendor lock in</p><p>1:00:06 The dream of Interchangeability - Unified data models</p><p>1:06:10 Outro, thanks to our guests Filip and Bartek</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 31 Oct 2022 00:00:00 +0000</pubDate>
      <author>willem@hyva.io (MageTalk Podcast)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Recorded on October 24, 2022</p><p>Link to the video version:</p><p>https://www.youtube.com/watch?v=DEe3tf1xUYo</p><p>--</p><p>00:00 Intro to Episode 239, warm welcome to Filip Rakowski and Bartek Igielski</p><p>00:28 Filip and Barteks relationship to Magento</p><p>02:31 The many Magento frontends Bartek made</p><p>06:16 How much Filip changed after Forbes 30 under 30</p><p>10:33 VSF "the company" is doing good and the cats are healthy</p><p>15:39 Forbes selection process</p><p>17:35 How VSF became independent company from Divante / Y Combinator</p><p>27:26 Work ethics - Pomodoro Technique for productivity - VSF Management</p><p>34:30 VSF company structure - Remote work</p><p>38:36 Async communication - Arguments for/against meetings</p><p>42:02 MACH / Composable - Has Magento always been composable?</p><p>50:58 Composable and single-points of failure</p><p>57:06 Composable vendor lock in</p><p>1:00:06 The dream of Interchangeability - Unified data models</p><p>1:06:10 Outro, thanks to our guests Filip and Bartek</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>Walking Cats &amp; Composable Commerce</itunes:title>
      <itunes:author>MageTalk Podcast</itunes:author>
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      <itunes:duration>01:07:13</itunes:duration>
      <itunes:summary>Kalen and Willem talk to Filip Ralpwslo and Bartek Igielski about Cats, VueStorefront and Composable Commerce.</itunes:summary>
      <itunes:subtitle>Kalen and Willem talk to Filip Ralpwslo and Bartek Igielski about Cats, VueStorefront and Composable Commerce.</itunes:subtitle>
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      <title>A Touch Of Urgency Is Needed</title>
      <description><![CDATA[<p>00:00 Welcome to MageTalk ep.238</p><p>01:02 Magento Swag through the MA?</p><p>07:24 Magento Branding / OS Task Force</p><p>10:59 A year ago Kalen didn't care</p><p>12:38 Magento businesses hurt with Adwords from Adobe</p><p>15:16 Is Willem prepared to walk from the MA?</p><p>22:00 What do we need from Adobe (reg. Magento brand)?</p><p>26:38 Does Adobe need the community?</p><p>28:24 Google performance metrics on Hyvä sites</p><p>35:33 MageChat updates</p><p>41:27 Giphy or Jiffy</p><p>51:52 Meet Magento Thailand coming up</p><p>55:56 MageTalk (or MageChat) meetup Madrid?</p><p>58:11 MageUnconf Austin?</p><p>1:04:56 Magento Security Patches released</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 19 Oct 2022 00:00:00 +0000</pubDate>
      <author>willem@hyva.io (Willem Wigman, kjordan)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>00:00 Welcome to MageTalk ep.238</p><p>01:02 Magento Swag through the MA?</p><p>07:24 Magento Branding / OS Task Force</p><p>10:59 A year ago Kalen didn't care</p><p>12:38 Magento businesses hurt with Adwords from Adobe</p><p>15:16 Is Willem prepared to walk from the MA?</p><p>22:00 What do we need from Adobe (reg. Magento brand)?</p><p>26:38 Does Adobe need the community?</p><p>28:24 Google performance metrics on Hyvä sites</p><p>35:33 MageChat updates</p><p>41:27 Giphy or Jiffy</p><p>51:52 Meet Magento Thailand coming up</p><p>55:56 MageTalk (or MageChat) meetup Madrid?</p><p>58:11 MageUnconf Austin?</p><p>1:04:56 Magento Security Patches released</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>A Touch Of Urgency Is Needed</itunes:title>
      <itunes:author>Willem Wigman, kjordan</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/f5fd58bc-3f13-4a75-8489-3d4a79b93042/93097ff4-d19b-4ad1-bd91-b8604604b855/3000x3000/magetalk-238-thumbnail-square.jpg?aid=rss_feed"/>
      <itunes:duration>01:14:05</itunes:duration>
      <itunes:summary>Kalen and Willem talk about the Magento Association, whether the Magento Association brand can be used currently, the need for urgency around the website and other things, etc.

Recorded on October 18, 2022</itunes:summary>
      <itunes:subtitle>Kalen and Willem talk about the Magento Association, whether the Magento Association brand can be used currently, the need for urgency around the website and other things, etc.

Recorded on October 18, 2022</itunes:subtitle>
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      <title>Stop Saying &quot;Magento is now Adobe Commerce&quot;</title>
      <description><![CDATA[<p>00:00 Intro</p><p>01:55 MM22NYC - The history of the event and why Kalen only brought home socks</p><p>07:18 Meet Commerce, the bring-your-wife conference in Madrid December 2022</p><p>09:31 Mingling with other platforms at conferences, are we allowing ourselves?</p><p>18:57 The uniqueness of MageUnconference in Germany</p><p>21:28 Jisse pulling back to Magento roots</p><p>25:14 The community needs to represent Magento brand</p><p>28:43 Kalen goes awkward for a minute</p><p>30:40 Harrison Loveall got the Magento Magic experience</p><p>31:59 #OrangeIsNotRed, why the Magento brand is so important</p><p>35:43 Adobe does good for the community</p><p>38:50 Magento will be long supported, how MageOs fits in nicely</p><p>40:38 Hyvä and Adobe Commerce support</p><p>48:13 About acquisition and spending time with Gene Commerce</p><p>51:42 Everybody loves Eric Erway</p><p>53:44 Magento open source contribution voting board (MA)</p><p>58:01 Who's maintaining the Magento code base?</p><p>1:02:50 MageOS and Magento OS working in harmony</p><p>1:08:42 The PTHML Twitter directive</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 5 Oct 2022 00:00:00 +0000</pubDate>
      <author>willem@hyva.io (Willem Wigman, kjordan)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>00:00 Intro</p><p>01:55 MM22NYC - The history of the event and why Kalen only brought home socks</p><p>07:18 Meet Commerce, the bring-your-wife conference in Madrid December 2022</p><p>09:31 Mingling with other platforms at conferences, are we allowing ourselves?</p><p>18:57 The uniqueness of MageUnconference in Germany</p><p>21:28 Jisse pulling back to Magento roots</p><p>25:14 The community needs to represent Magento brand</p><p>28:43 Kalen goes awkward for a minute</p><p>30:40 Harrison Loveall got the Magento Magic experience</p><p>31:59 #OrangeIsNotRed, why the Magento brand is so important</p><p>35:43 Adobe does good for the community</p><p>38:50 Magento will be long supported, how MageOs fits in nicely</p><p>40:38 Hyvä and Adobe Commerce support</p><p>48:13 About acquisition and spending time with Gene Commerce</p><p>51:42 Everybody loves Eric Erway</p><p>53:44 Magento open source contribution voting board (MA)</p><p>58:01 Who's maintaining the Magento code base?</p><p>1:02:50 MageOS and Magento OS working in harmony</p><p>1:08:42 The PTHML Twitter directive</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>Stop Saying &quot;Magento is now Adobe Commerce&quot;</itunes:title>
      <itunes:author>Willem Wigman, kjordan</itunes:author>
      <itunes:duration>01:11:59</itunes:duration>
      <itunes:summary>In this episode, Willem and Kalen talk about the branding issues related to Magento Open Source vs. Magento Commerce in relation to the Adobe Commerce branding.

Also socks.

This episode is brought to you by:
- MageChat - https://magechat.club/
- Hyva Themes - https://hyva.io/</itunes:summary>
      <itunes:subtitle>In this episode, Willem and Kalen talk about the branding issues related to Magento Open Source vs. Magento Commerce in relation to the Adobe Commerce branding.

Also socks.

This episode is brought to you by:
- MageChat - https://magechat.club/
- Hyva Themes - https://hyva.io/</itunes:subtitle>
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      <title>Everyone Loves A Good Slack Rant</title>
      <description><![CDATA[<p>[<a>00:01:25</a>] <strong>Kalen:</strong> We’re finally in a good, uh, 2 36. So episode 2 36. So the last one was bringing amnesty into the fold 2 35 and</p><p>[<a>00:01:36</a>] <strong>Willem:</strong> we’re finally episodes 236.</p><p>[<a>00:01:40</a>] <strong>Kalen:</strong> 2 36. We’re getting into a pretty, pretty steady schedule here. I think this is, uh, you know, we, we said, Hey, let’s, let’s, uh, let’s test the waters with this whole idea of rebooting ma talk.</p><p>And, um, you don’t know until, you know, but I think [<a>00:02:00</a>] it seems it’s happening. It seems this is actually happening. So I have a question to, um, yes,</p><p>[<a>00:02:10</a>] <strong>Willem:</strong> Asher almost at episode 240. Yes. Just four to go. How do you feel about the fact that people have spent 10 days of their lives listening to you? That’s crazy on me.</p><p>Talk.</p><p>[<a>00:02:30</a>] <strong>Kalen:</strong> That’s pretty nuts, man. Whenever you take a step back and think about the aggregate, uh, stuff, it blows your mind cuz. That’s kind of the cool thing about podcasts is that you don’t really, you’re not really conscious of the aggregate when you’re doing it. You’re just kind of chatting with a buddy.</p><p>That’s, what’s so beautiful about it. But then when you think about it, like, I remember hearing Joe Rogan talk about that as if I know anything about what it’s like to be that famous, but, [<a>00:03:00</a>] um, same dynamic, different scale. But like when he realized he had this massive audience, it was like a huge surprise, but, um,</p><p>[<a>00:03:12</a>] <strong>Willem:</strong> just, uh, two more, no, four more days.</p><p>And then we have magenta New York and you’ll feel you’ll reconnect,</p><p>[<a>00:03:24</a>] <strong>Kalen:</strong> feel the vibes I’m already at your</p><p>[<a>00:03:26</a>] <strong>Willem:</strong> field of vibes and</p><p>[<a>00:03:28</a>] <strong>Kalen:</strong> yeah, I’ve been feeling the vibes, man. I’ve been feeling the online vibes and, um, But it’s always better in person. It’s always, there’s something it’s always magical in person,</p><p>[<a>00:03:42</a>] <strong>Willem:</strong> you know?</p><p>Yeah. I was so happy that events were back earlier this year. Yeah.</p><p>[<a>00:03:46</a>] <strong>Kalen:</strong> Yeah. Um, yeah, man, I’m finally ready to talk about the new thing I tweeted about it this morning. Oh, wow. Wow. Yeah, the, [<a>00:04:00</a>] the new business, the community.</p><p>[<a>00:04:04</a>] <strong>Willem:</strong> Um, let me life check what this new, the tweet was you have, because obviously, I don’t know.</p><p>I don’t know anything about you’ve this new thing</p><p>[<a>00:04:12</a>] <strong>Kalen:</strong> yet. Yeah. You’ve been busy working. how screwed up would it be if there was, uh, I won’t, I won’t even mention it. Um, so , if there was a certain version, um, so,</p><p>[<a>00:04:28</a>] <strong>Willem:</strong> uh, I made a thing as what you tweeted and it’s Mitch chat.club, Mitch private community. That’s.</p><p>Tell me about your new, um, board Mitch yacht club. Yes,</p><p>[<a>00:04:43</a>] <strong>Kalen:</strong> honestly, that was a really good name that you posted. I like that a lot. Um, so so, um, so this is a slack that I created seven years ago. Uh, that was initially just, um, [<a>00:05:00</a>] You know, I was wanting to just, you know, have a place to chat with other, uh, magenta developers, doing stuff.</p><p>It got up to five, 600 users. And, um, I was real active with it, uh, for, for years. And there was a bunch of people in there, you know, a lot of the, you know, a lot of the, you know, um, big names, as you would say. I see it feels so douchy to say that, but, um, but anyways, it, it was, it was a cool little thing. And then, um, the last couple years I kind of ghosted from it as I sort of generally pulled back a lot from the community and, um, mm-hmm and so, but there was this like skeleton and, and I’d always thought about turning it into a paid community because there’s just lots.</p><p>Cool stuff you could do, but I didn’t really have a, a real reason to do that until now when I decided to ramp down commerce hero and I was like, okay, I gotta find something to do. I gotta start making a living. I gotta [<a>00:06:00</a>] find a, a, a way to replace the, in my income and things like that. And so it was this thing.</p><p>It was this thread that I’d been thinking about for years and, um, had been building community for years is just a little free slack thing. And, um, and so, uh, so yeah, so what’s objective, what’s the objective. The objective, um, is to. Um, have, um, I should be better at this by now explaining the objective. Um, it’s to have a place to connect with, with your peers is I think a lot of it as an a, as a, like a digital analog to a conference, you go to a conference costs a little bit of money.</p><p>Um, it, that does create a bit of a barrier to entry. Um, but it’s an environment where you can learn stuff. Um, there’s also gonna be weekly talks, live talks [<a>00:07:00</a>] there’s um, um, but also like to me, the magic of it, the purpose, the objective of it is more than just like, you’re gonna learn things. You’re gonna be able to get your Magento questions answered.</p><p>It’s mm-hmm, There’s a magic that happens when you combine. getting technical questions answered with having a place to socialize. That’s kind of fun. Um, and, uh, basically those, those two things, um, and you know, everybody’s in a million different slacks and discords and stuff like that. But, um, you know, some are more engaged than others.</p><p>Every company has a slack, some are more engaged than others. I think about, you know, a friend of mine who was at a company that was this great team, really vibrant team, really collaborative. They’d have a lot of fun together, post memes, da da, da, da, but also they would, um, you know, if they needed help with anything, they [<a>00:08:00</a>] could post a question, get an answer really quickly, very collaborative, right.</p><p>And as, as everybody’s going remote, everybody’s using slack or collaboration tools. Now the question is, how good are they? How good is the environment, the community. So companies have a culture, companies have a community component to them, but I’m trying to create this at more of a distributed level across the whole, uh, ecosystem because some, and some people go, listen, man, I already have a company slack.</p><p>It’s great. We love it. It’s perfect. I can get all my questions answered. We have a great time. The vibes are strong, so you may not need this if that’s you. Right. Other people are like, man, like I was talking to buddies like man, our slack used to be so strong, but whatever happened, a bunch of people left the company.</p><p>Now it feels kind of dead. So this is a, a way to kind of support, um, people with those, with those different.</p><p>[<a>00:08:56</a>] <strong>Willem:</strong> It’s also hard to always complain about the projects and your colleagues [<a>00:09:00</a>] and your company slack. It’s nice to have like a, an external slack to complain</p><p>[<a>00:09:05</a>] <strong>Kalen:</strong> at that. That is a big part of it. That is a big, there’s a rant channel in the slack, which is one of the, like the most active people in the slack like that channel the most.</p><p>And I think that it’s really important to let off some steam it’s a human need. It’s a psychological need to go shit, man, this client just told me to do this. It’s so du it’s. So Stu now this gets into the topic I wanted us that we started getting into last week that I want to dive into is mm-hmm how do you create the rules of engagement in a slack community in general, in mind, specifically in yours, specif.</p><p>What does it, what’s that line between being yourself, talking a little bit of shit and, and being toxic. Right. I don’t think that you can strictly, uh, define that, but I think that [<a>00:10:00</a>] I’m going into it with the best of intentions. The amnesty thing is a perfect example. People in our, uh, people constantly talk shit about amnesty.</p><p>Why? Because they’ve had bad experiences in the past, but what happened was inspired by your collaborating with them and, and things like that. I said, you know what? And, and, and we did the, we talked about it on the podcast and I said, and the, the, the CEO, uh, replied on Twitter, Serge. And, um, and so we had a conversation.</p><p>I said, listen, um, I’d like to get you into this community. There’s a lot of negative sentiment. And my thought on, um, on, uh, the, the, the way people should be allowed to communicate is like, Uh, they should be allowed to say some negative things, right? I don’t want to tell everybody everything they has to say has to be.</p><p>So I want people to be themselves. If you’re having a bar with, if you’re having a drink at a bar with a friend, you’re [<a>00:11:00</a>] gonna say, dude, this thing is shit. This extension is shit. Or, you know, so I want to be able to create some, some kind of an environment of that, where you can be honest, be yourself, but, but then what happened is I.</p><p>I talked to him. I thought this guy, this guy understands the challenges. He’s willing to deal with the negativity and turn it into a productive thing. I said, and this has turned into another, I think big benefit of the community is that all the members are gonna have priority escalation directly to the CEO for amnesty issues.</p><p>And I want to do this for all the different extension companies out there. Now, in order to do that, I have to make sure that what they’re escalating. Is not, they’re not just ranting about every ran. So there’s already begun to be some conversations in the extensions channel where people are say ranting, and then, so we’re going, okay.</p><p>So here’s the deal. Amnesty released some improved coding standards a year and a half ago or two years ago, whatever it was, they’re working on improving their quality from that point [<a>00:12:00</a>] forward. So if you have an issue you wanna rant in the ran channel, have a have at it, have a blast. If you wanna talk about it in the extensions channel, we need to keep the conversation focused on what can actually be improved.</p><p>So if there’s an issue constructive, so if there’s something you hit four years ago and you’re angry about it, I hear you. That sucks you. That caused a lot of pain in your life. You may have had to stay up all night because of a deployment. That’s real. However, if we’re talking here, let’s talk about what can be changed now.</p><p>Has let’s point to the specific extension, has that been addressed recently or not? Has that been fixed recently or not? And I I’m gonna need to see some real movement from Serge, from, uh, the quality improvements. I don’t, I don’t understand all of the quality issues across 200 extensions. I’m trying to understand that.</p><p>I want to see good faith progress and somewhat quick progress towards improving all this stuff. [<a>00:13:00</a>] Um, so that’s, that was something I think that was very productive that came out of people. Just being honest about how they felt about, you know, stuff they were dealing with.</p><p>[<a>00:13:12</a>] <strong>Willem:</strong> Yeah, I always feel well, always. Um, as I’ve grown through the, as I’ve gone through some personal growth in the past years, I’ve decided to focus on the positive things.</p><p>As I, as I also said in the last, uh, last week when we spoke, um, it’s a choice to focus on the negative things. Mm-hmm and I, I have joked on, on the, on slack, in this amnesty FRA, where I said, um, if you can’t, if you, if you can’t deal with the amnesty extensions and, and fix the issues that you are facing there, then the exchanges are not for you.</p><p>If you’re above that level of what am MSST offers out of the box mm-hmm and you can do better [<a>00:14:00</a>] either. Either you should be able to, to fix this one load in the loop and create a patch and, and then still make use of all of the boiler plate coat that is there, that you can get for a quite low amount cheaper than what you can build it yourself for.</p><p>Mm-hmm . And if you’re stuck with an extension and you can’t, you don’t have the time or budget or skills to fix it, maybe look for another vendor or build it yourself. Mm-hmm um, And try to try to look at it, uh, in a, in a positive manner. And, um, you can get, you can get really stuck in, in just focusing on, on the things that aren’t, I,</p><p>[<a>00:14:40</a>] <strong>Kalen:</strong> I agree.</p><p>I agree with that. And that would be how I’d personally approach it. And there, there are people that say, listen, I, I don’t work with amnesty extensions in my particular business. And I think that’s a, that can be a totally reasonable approach. Uh, depending on the scale that you work at, the type of clients you work at, I will say that if [<a>00:15:00</a>] you are a developer at an agency and it’s really not your choice, whether or not to work with that extension, it’s a decision your boss made is the decision the client made, and you’re kind of stuck with it.</p><p>Mm-hmm I can understand a level of resentment there where you’re like, man, I, this, I can’t get support on this. It’s gonna take me an insane amount of time to fix it. It’s ma you know, Even still, if that’s the position you’re in, you know, your job is to, is to scope out, Hey, here’s what it’s gonna take to fix X, Y, and Z.</p><p>Um, it’s your job to review the code and say, here are the issues and, and line them out. Um, so even then I agree with you. You can be objective about it. You can be constructive, but I can understand people that are stuck with an extension that’s, that’s breaking stuff left and right. I can understand them being angry about that.</p><p>Mm-hmm and I think that, you know, that’s fair. Um,</p><p>[<a>00:15:54</a>] <strong>Willem:</strong> yeah, that’s a good point. Yeah. It’s um, I guess in general, if you’re [<a>00:16:00</a>] working at an agency where you work with fixed prices and the customer, the customer’s on a budget and he, he doesn’t wanna spend the additional money on custom built features or mm-hmm and you are, you are the one facing the issues and you are, you, you are pushed to do things to fix things cheaply, and all of these cheap extensions are conflicting with each other, then that sucks.</p><p>I understand. Mm-hmm yeah. Yeah. At the same time, a lot of these extensions work pretty well out of the box and is solve an issue that are for. Maybe 80% of the market that doesn’t run a multimillion store on magenta. I, if you look at the 80,000 stores that are currently live on magenta two mm-hmm, probably 80% won’t feel the performance impact because either the catalog is too small, uh, to really feel the performance issues.</p><p>Yeah. Or, or they just [<a>00:17:00</a>] don’t have that amount of visitors hitting the site constantly. If you’re a, if you’re a merchant doing a couple of thousand a month and you have a cheap store and there’s, there’s 10 amnesty Sanchez there that are pulling performance down a bit. Um, yeah, that’s, that’s the, the downside of being on a budget, but it’s still, so it makes it possible for these merchants to have those features at all.</p><p>Otherwise they,</p><p>[<a>00:17:24</a>] <strong>Kalen:</strong> and that’s the, that’s the thing that it’s easy for us. If we’re in the dev community, working on high end stores, it’s easy for us to ignore. That side of the market, that wa that has a demand for a certain budget extension that solves a business problem. That’s a real thing. And, and the other thing that has been really cool in the community is that as Serge has come in, I’ve had some people go, Hey, I have a really good deployment pipeline that I use that does, um, that does, you know, checks across different versions of Magento and everything else that does code quality [<a>00:18:00</a>] checks, all sorts of stuff.</p><p>Right. And everybody’s building these types of things out. And so they’re saying, Hey, I will, I I’ll help you. And like for free, like, I’ll help you if you, I don’t know what they have or don’t have on their end, as far as deployment pipelines, automated quality checks. But I have people in the community that go, I would like to help you guys fix this.</p><p>We’ll help you build out, set up your infrastructure. And so now I want to get them to start collaborating so that that’ll help Amnesty’s business. That’ll that’ll eventually improve their quality and hopefully make them more money in the long run. Mm-hmm make the community’s lives easier. So things like that, that can happen ho hopefully that, that can happen, uh, are pretty cool.</p><p>Like I pretty, I get excited about that kind of stuff.</p><p>[<a>00:18:51</a>] <strong>Willem:</strong> Yeah. You’re gonna have your hands full, if you wanna do that for more, I know extension vendors. I know dude, because [<a>00:19:00</a>] there’s a couple out there and I know every extension vendor has extensions that that might have some load in the loops and amnesty is by far not the only, and we see a lot of extensions come by.</p><p>Like we have, yeah, yeah. So many extensions that are being made compatible with Huda. So we have insight and the quality of, of a lot of those extensions. And to be honest, all of the extension vendors have different varying quality of extensions. Yeah. Yeah. Um, and that’s just, some of them are maybe five years old and hotly updated.</p><p>They they’ve been. Kept up to date with new PHP Magental versions, but that’s it. And those might be low running extensions that they, that they don’t sell as much as a amnesty shop buy is probably one of the largest chunks of income. And you would expect that to be right, uh, of high quality, uh, right. [<a>00:20:00</a>] But then yeah, others not</p><p>[<a>00:20:02</a>] <strong>Kalen:</strong> so much.</p><p>Yeah. It, it, you know, it may not be a fully solvable problem across every extension vendor. And I, you know, who knows, I I’m hoping this works out, but you’re not gonna know until, you know, and, um, I’m starting to see some specific, um, things escalated to Serge related to specific extensions. I’m starting I’m I’m I’m, I’m now curious what to see some aggregate, um, information on their side, on the 200 different extensions that they have on quality metrics.</p><p>And so, um, It, I hope it works out if it doesn’t, it doesn’t. I gave it a, I gave it a shot. Um, if it, if it does, it’ll be pretty cool. And I think that there are ways to approach this, that, listen, I’m not ex expecting somebody to fix every problem in 200 extensions overnight. Nobody’s expecting that, but if they can make, uh, good, you know, material progress that makes [<a>00:21:00</a>] everybody’s life better.</p><p>Sure. It’s gonna, it’s gonna require some investment by the extension vendor, but these investments we already know, pay for themselves, improving your code quality. Particularly if, if we, if you’re getting a nice automated deployment pipeline check with quality check, you know, code quality check, those are the types of things that are gonna pay for themselves easily.</p><p>And you can find things like load in the loop. I think I, I’m not too up to date personally, on what types of things you can really detect automatically, uh, in a reliable way. But I think that a lot of these, a lot of things I think, um, You can do pretty, pretty a decent job of, so we’ll see, man. Yeah. It’s a can of worms and , we’ll see, we’ll see where it goes.</p><p>[<a>00:21:47</a>] <strong>Willem:</strong> Yeah. And, um, I think mostly it’s, it’s easy to underestimate how much work they put in, in maintenance and updating extensions, and they have a public roadmap MST. Uh, [<a>00:22:00</a>] it’s a travel board and you can see what they’re working on. It’s it’s quite a bit. Oh, that’s good. Um, they’ve been working on, on Hoover compatibility and we, we have, we basically started out, we agreed that they would start making, uh, extensions compatible, and we had maybe eight that we already made compatible together with our community mm-hmm and, uh, we agreed that they will take over ownership of those compatibility modules and build them out to make them fully, fully, uh, fully featured.</p><p>And, um, I think they have. About four, uh, four release now and free coming up, uh, which you can see in the, in the public roadmap. Um, and, um, yeah, to do that beside all of the other work that they do, um, yeah, they got their hands full. So, uh, probably when they start to get feedback on extensions, um, they only have so many developers that are all booked [<a>00:23:00</a>] for, for, uh, new extensions, continuous, uh, yeah.</p><p>Uh, upgrades and improvements. So it might take a while before they pick up all of the feedback.</p><p>[<a>00:23:08</a>] <strong>Kalen:</strong> Um, yeah. Yeah. I mean, it’s gonna take time. It’s not gonna be overnight. And at the same time, you know, there’s a difference between. You know, they have 200 extensions, right? I don’t know what the current code quality status is on all of the extensions, but there’s a big difference between, you know, one extension has good quality and 199 have horrible quality and they’re improving at an extremely slow rate versus.</p><p>Maybe 50 of them have good quality and the other 150 are improving at a decent rate. So I have to wrap my head around how things are improving. A lot of people in the community are literally reliving past traumas related to things that have happened four years ago, five years ago, six years ago. And so, um, that’s, that’s a hu that’s a human psychology thing.</p><p>It [<a>00:24:00</a>] is what it is. So what is the current state as of today? I don’t know. I’m trying to figure that out, but anybody who’s integrating with Hova, I know they’re smart. So to me, That shows that they see where things are going, they’re paying attention and they’re smart. So anybody doing that, I want to ha I want to talk to, because I think they’ll understand that this type of stuff is better for everybody, including them in the long term, which is why they’re investing in, in Hova, because it’s good for them in the long term as well.</p><p>There’s a huge, um, there’s a huge, uh, surge in the community towards, um, ho I was just talking to somebody today. Um, my friend, Jordan, who, uh, is building a headless checkout called rally Jordan go, I’ve known him. Uh, he actually built an email, uh, abandoned cart thing back in the day. We’ve never met in, in person, but he’s a really cool guy.</p><p>And, um, and, uh, and we [<a>00:25:00</a>] were chatting a bit and he’s interested in Hova. I didn’t even know he knew about Hova because he’s doing all sorts of headless stuff. So anyways, um, um, Yeah. So we’ll, we’ll see where, where it all goes. Um,</p><p>[<a>00:25:17</a>] <strong>Willem:</strong> but the sad thing, the sad thing for me of this new, this new product that you have is that it’s all you use all of these no go tools, which are impossible for me to hack while.</p><p>Well, I have this tradition that whenever you create a new product that I, that I, that I take a peek where</p><p>[<a>00:25:41</a>] <strong>Kalen:</strong> no, no, see, this is, this is fantastic. Cuz if I would’ve built this myself a hundred percent, there would’ve been security holes. You would. Yeah, that’s right. You had found a, um, an old ma male security hole if I recall.</p><p>And um, yeah, probably a commerce hero one [<a>00:26:00</a>] too.</p><p>[<a>00:26:00</a>] <strong>Willem:</strong> Yeah. So</p><p>[<a>00:26:03</a>] <strong>Kalen:</strong> I’m this no code stuff is so it’s so obviously there’s limits to it. There’s limits to what I can do with it, but. Ah, man, it’s so fun to just be able to roll out little features quickly. Um, It’s pretty, it’s pretty, uh, just today I added a little portfolio thing that I’m starting to build out.</p><p>So I wanna make the member profile pages a little more meaningful. Um, so, you know, people can add things like services they offer for people that offer services, um, freelance agency type stuff. But then I think a simpler way to build out, build them out is like a portfolio thing. So people can say. You know, so Damien for example, has a page.</p><p>He can put daffodil on it. He can put Maia on it. Um, Simon sprinkle has a page. He can put his extensions on it. So I wanna start to build out these member profile pages and then there’s tags associated to the [<a>00:27:00</a>] portfolio. There’s tags associated to a lot of different stuff across the database. And then I can roll those up into the members so that then we can start to figure out who’s good.</p><p>Who’s the who’s into DevOps, right? Who’s into Kubernetes, who’s into price configurations. So that questions come up. I can figure out who to route questions to and things like that.</p><p>[<a>00:27:21</a>] <strong>Willem:</strong> Let’s do a voluntary sponsor break and give a shout out to Damien, uh, and, and promote his, uh, his Kubernetes, uh, setup. You, you, you know, a bit more about what he built there, but he, what, what is it exactly he has like this whole schematic and configuration that outer scales Magento on Kubernetes and it’s plug and play.</p><p>Yeah. How does that</p><p>[<a>00:27:48</a>] <strong>Kalen:</strong> work? And I still don’t, you know, I still don’t know very much about it, but, um, Um, we had talked about me doing some promotion of it and, and, and stuff like that. [<a>00:28:00</a>] And I may or may not continue to do that rev share thing, but we had talked about a rev share thing of it. But, um, from what I understand, it’s he has a few clients that his agency, clients that are, that are on it.</p><p>And it does like auto scaling, um, really well, um, with, uh, with Kubernetes and he, and, um, he has this helm chart, which as far as I understand. Gotcha. Basically the it’s the it’s it’s it’s it’s the. Code is infrastructure. I’m probably using that word, that term slightly incorrectly, but it determines how everything is configured.</p><p>So it gets your message queues set up. It gets your auto scaling set up. Um, and it just gets everything orchestrated. So his, his, the way he describes it is like commerce orchestrated. Um, and just to emphasize,</p><p>[<a>00:28:52</a>] <strong>Willem:</strong> yeah, just to emphasize how special it is that he has out scaling there, because that’s something that Adobe still doesn’t do with Adobe [<a>00:29:00</a>] cloud.</p><p>Yeah. With Adobe commerce clouds a hundred percent. So like through, out scaling.</p><p>[<a>00:29:07</a>] <strong>Kalen:</strong> Yeah. So, and I don’t, you know, I know some people have different types of autoscaling and then, you know, it’s like, it’s one of these buzz words where some people are like, yeah, we have, autoscaling just email us and ask us to set up a new thing.</p><p>Whenever you’re expecting a surge, it’s like, that’s not autoscaling.</p><p>[<a>00:29:26</a>] <strong>Willem:</strong> Um, then you go to 20 server notes and they never scale back down. And then when you need it yeah. For, for just one location, you scale up to 40 and you never scale down.</p><p>[<a>00:29:36</a>] <strong>Kalen:</strong> totally. So my understanding and, and I don’t know how this stuff all works is that he has it nailed that he’s been doing this for five years.</p><p>He has some really decent sized clients on it. Um, and one of the things that we’re gonna start to do with actually we already started, I did my first one on Friday is we’re doing these live sessions where we’re calling them APIs and IPAs. Um, PJ, Peter yap came up with the [<a>00:30:00</a>] name, but we’re gonna do like IPAs.</p><p>I so, so this is sort of the funny thing about it is I, I have zero interest in IPAs or any, any beer that’s fancy, I’m a bud light guy, but, um, but I’m a bud light and a rum and Coke guy. So here’s the, here’s the rum. But, um, but, uh, but I like the name of it, so I like it too. So we did our first one on Friday Alexander, uh, uh, B book, um, out of Germany, talked a little bit about a Magento one, um, uh, uh, B E M CSS methodology thing that he did, we had about seven, eight, uh, people in there.</p><p>We drank some beers. We talked some texts and then, and yeah, it was fun. So he’s gonna do one, we actually have it scheduled on Maia. Uh, he’s got that coming up, I think in a week or two. So that’ll be a good place to, um, to get into the, is that</p><p>[<a>00:30:58</a>] <strong>Willem:</strong> the name of the product Maia. [<a>00:31:00</a>] Maia?</p><p>[<a>00:31:00</a>] <strong>Kalen:</strong> Yeah. I keep telling him it’s a horrible name.</p><p>It’s M a P P I a, I don’t, I’m sure there’s some deep meaning of the name tied into how Kubernetes works and stuff like that, but, um, it’s, it’s, um, it’s map yet. And he sent me the website. He, he doesn’t really ha it’s just a placeholder website. He needs to work on that. He didn’t want me sharing the website URL yet, but, um,</p><p>[<a>00:31:23</a>] <strong>Willem:</strong> okay.</p><p>But if you wanna know more about it, you should get, go to gray core.io and contact them. And that’s gray core with a, a, not with a E yes. That’s American gray, right? Is the</p><p>[<a>00:31:37</a>] <strong>Kalen:</strong> honestly with a E I can. I can never, yes. I think that’s American. I’m not Lord. I have not been known to be a spelling expert in any language but, um, I think, I think that’s it.</p><p>Um, so Maia think it’s neat. Okay. Maia. Yeah. So what are you working on these days? [<a>00:32:00</a>] Well, I’ve given my huge promo advertisement. Let’s let’s, um, let’s move it over to you for a minute.</p><p>[<a>00:32:08</a>] <strong>Willem:</strong> I’m, uh, I’m a little bit involved in, uh, everything that’s going on on, uh, MAs and, uh, some exciting news there last week was that they finally founded the organization in Poland.</p><p>Uh that’s right. So that means, uh, we can finally have some financial streams going in and out of the organization. And, um, cuz we’re, we are paying some things out of our own pockets, uh, so far. Um, but now we can get some backing into the organization and start to set up also membership fee and such. Um, so major wise is, is, is the organization.</p><p>We started out with Mosca magenta, open source community Alliance that, that that’s right sent into MAs. So that’s, uh, Magento open source, um, which is that’s better. That’s a better name. Let’s</p><p>[<a>00:32:57</a>] <strong>Kalen:</strong> be honest. [<a>00:33:00</a>]</p><p>[<a>00:33:00</a>] <strong>Willem:</strong> Yeah, well, Mosca also has</p><p>[<a>00:33:01</a>] <strong>Kalen:</strong> a, you still like Mosca, you still wish you was</p><p>[<a>00:33:04</a>] <strong>Willem:</strong> Mosca. No, no, I’m, I’m, I’m, uh, I’m, you’re all in more than good with me, us, but it was funny that Moscow means, uh, uh, mosquito and Spanish.</p><p>Yeah. Kind of gave, uh, in my head, I was a bit like this annoying, this annoying thing buzzing around that that, uh, was, um, influencing people. That’s fun. That’s kind of fun actually. Um, so, uh, but uh, yeah, ma west, um, uh, Currently, so major-os.org is the website. And, uh, does the content that we have there is growing.</p><p>Um, so far we’ve built a, a distribution, a, a copy of magenta open source just to, uh, learn how the, the deployment mechanism works that that Magento has to, or Adobe has to turn this getup, this big monolithic, uh, getup [<a>00:34:00</a>] repository, turn that into an actual composer, distribution and packages. Um, and that’s something that, uh, uh, uh, fi I has been working on together with, uh, Daniel SL and Damien has been helping their, uh, aunt on Syk from a one step checkouts has been, uh, very active there.</p><p>Um, And, um, now the plan is to start building our own distribution, where we start adding our own features and box fixes and, uh, and accept merger requests there, which is,</p><p>[<a>00:34:33</a>] <strong>Kalen:</strong> um, that’s so exciting now, are you going to, are you, sorry, are you going to, um, as far as the way, this is gonna be structured, are you gonna have a base distribution that still maps to Magentos and then you’re gonna have a layer on top of that in the form of separate yeah.</p><p>That’s why we</p><p>[<a>00:34:51</a>] <strong>Willem:</strong> extensions or. . Yeah. That’s why we first built the, the, the fork. So to say, so that’s a dent copy to magenta [<a>00:35:00</a>] open source, and then that’s not</p><p>[<a>00:35:02</a>] <strong>Kalen:</strong> really fork. That’s a that’s that’s like a distribution because it’s identical.</p><p>[<a>00:35:07</a>] <strong>Willem:</strong> Not yet. Well, so, well, a fork is a or mirror. It’s a, it’s a, a mirror. Yeah, it’s a mirror.</p><p>Yeah. A mirror. Okay. That’s right. That’s that’s a better term. Yeah. So we have a mirror distribution. That’s an exact copy of JE open source. And the cool thing is that we, we generate the new releases now also with a nightly edition. So that fixes the issue that people don’t have access to releases to come out about this</p><p>[<a>00:35:32</a>] <strong>Kalen:</strong> man.</p><p>Yeah. I love it.</p><p>[<a>00:35:35</a>] <strong>Willem:</strong> And then the next step is that on top of that. So we keep everything in sync, uh, and we keep rebasing rebasing to upstream. Um, so that we always stay compatible with, with the official Magental repository for as long as that as we can make that work. Um, and then we can start planning out, um, architectural changes, uh, extra packages that [<a>00:36:00</a>] we wanna put on top of that.</p><p>Um, mm-hmm, maybe making Luma, uh, an, uh, optional package, uh, so that you can install Magento with just GraphQL, uh, or with just Luma or without a front end. And then you could put on top of that, for example. So, um, ah, that’s so cool, man, that would solve some of the, the dependency issues and some of the performance issues.</p><p>If you, if you’re running. A hatless front and only then you don’t need the Luma packages that only slow stuff down. Um, so yeah, that’s, that’s, that’s really cool stuff. Um, I’m, I’m, I’m doing three or four, four meetings a week, um, on MAs, uh, that are each is , uh, at least an hour long. So that, that really takes up a chunk of my, uh, my work time.</p><p>Mm-hmm um, and, uh, yeah, one of those meetings is a, is a, is a content. Content committee. So to say, while we’re working on [<a>00:37:00</a>] Magento content for merchants, uh, we’re trying to collaborate with, uh, the magenta association there. Uh, possibly we’re gonna donate that as a, as a ready made website with content so that, uh, the magenta association can take ownership of that.</p><p>Um, nice would be nice because then we can use some official Magental logo there as well as they are holding a nice, a, a trait model, or they have the rights to use the Magental logo, uh, on the website. Mm-hmm mm-hmm um, And then beside that, there’s quite a lot of Magen association meetings now that, uh, I, and two other, uh, people have joined the, the board.</p><p>So, uh, we’re um, we’re getting up to date there. Um, and we’ve normally, they, they always had one meeting a month, which is just crazy little if you want to achieve anything. Yeah. Um, yeah, so, um, we’re now having two per month, but, uh, there’s, there’s some [<a>00:38:00</a>] extra small meetings we have in between just to get mm-hmm things up to speed and see, who’s gonna take ownership over what particular committee that runs within the association.</p><p>So that could be events or content or the podcast, or, um, all different, all different things are happening there. And, uh, we’re working on. How we can streamline communication because I think that’s the most important thing that’s, that’s lacking right now at the association, um, is, uh, communication of what is happening on the inside.</p><p>And, uh, there’s a lot of islands between all of these committees where community members are working, uh, and they don’t know that much about what others are doing in other committees. Mm-hmm . Um, and one of the things that I wanna reevaluate is the current website that’s being used, the platform that’s being used for the McKen association website.</p><p>Mm-hmm because that’s being maintained by the external party and [<a>00:39:00</a>] everything that needs to be changed. There takes a long time and everything costs money mm-hmm mm-hmm and then we</p><p>[<a>00:39:06</a>] <strong>Kalen:</strong> could just move that to more Ference sites. Yeah. Yeah. That should be something lighter weight. Yeah. Just have like</p><p>[<a>00:39:12</a>] <strong>Willem:</strong> five, five, uh, uh, content editors that are approved yep.</p><p>To make changes. Yep. And then take any contribution from community to, to, uh, to change pages and, uh, and have that refu emerged, uh, in</p><p>[<a>00:39:30</a>] <strong>Kalen:</strong> some way. Yep. A hundred percent. Yep. That makes a lot of sense.</p><p>[<a>00:39:35</a>] <strong>Willem:</strong> Yeah. And we’re having meetings with Adobe about the Magental branding. Uh, apparently does a plan in the making how, how Adobe wants to continue communicating the Magental brand, uh, which currently.</p><p>Isn’t that clear. We see a lot of different communication coming out of Adobe from different departments. And it’s not just this, not just one and this [<a>00:40:00</a>] Nu not one guideline that tells Adobe employees yeah. In what way they should communicate the Magental brand. And so currently, if you go to magenta.com, you’re redirected to a Adobe page that says Magento is now Adobe commerce.</p><p>And that has really angered me, um, because it’s, it’s false. And even if I talk directly to Adobe people and especially the decision makers, they’re like, yeah, that’s not the, that’s not the right communication. That’s not the right wording</p><p>[<a>00:40:30</a>] <strong>Kalen:</strong> or accurate thing. Is that majo Medo, uh, Magento commerce edition is now Adobe commerce edition.</p><p>Mm-hmm so I could understand the, the, the, the mix up there. Um, but yeah, the issue</p><p>[<a>00:40:42</a>] <strong>Willem:</strong> there is that the organization. Adobe’s such a big organization. They have a content department. Oh yeah. And a marketing department. And they, they get assigned to update a page and they’re like, oh yeah. So, uh, I, I read that magentas now Adobe commerce and they put it there and then then if [<a>00:41:00</a>] you wanna get that change again, you need to go through 10 layers.</p><p>Me as a community member, magenta community member need to go through 10, 10, 10 different shacks in a chain to reach their content apartment. And then they’re like, well, I’m not sure if that’s actually. I’ve read this document that says that Magento no longer is called that. So, yeah, it’s, uh, it’s, it’s difficult, but they they’re working on a plan to do that better and work more with the community together.</p><p>Um, we’re working on, on, um, uh, a better format to, for the maintenance of Magento open source for pool requests on the official Magental repository to, um, to get more influence from the community to get things changed in Magento core, um, which is, um, which is looking promising. So, uh, it’s not gonna be the Magental LTS S YESS that that we’ve been, [<a>00:42:00</a>] um, that was a plan, a concept that we worked on for a long time, especially together with Eric EY mm-hmm</p><p>And, um, at the time that he left it also became clear that, uh, not. Every department and Adobe signed off on that plan. And, um, and eventually they decided to, um, um, to focus on improving the workflow of contributions and, and, uh, um, giving more ownership to the community over the product in a different way than having two versions.</p><p>They basically said, if it’s so hard for us to maintain one version of magenta together with the community, then we’re gonna make it even more complicated. If we’re gonna have two versions of Magento and then find a way to, to, uh, to do that well. So they said let’s just focus on one version of the product.</p><p>Um, honestly,</p><p>[<a>00:42:53</a>] <strong>Kalen:</strong> that makes sense to me. I know I still don’t completely understand the short term and long term thing. I know you tried [<a>00:43:00</a>] explaining it to me once, but it, that makes sense to me, like,</p><p>[<a>00:43:05</a>] <strong>Willem:</strong> you know, it’s fine enough to, um, In the end, it all boils down to what the vision is that the Adobe currently has for open source.</p><p>And that’s what I want to get on the table. I, I wanna</p><p>[<a>00:43:18</a>] <strong>Kalen:</strong> see, I, I could venture a guess, but I, but, uh, I think, I think I’ve thrown enough grenades this month. I’m gonna, I’m gonna,</p><p>[<a>00:43:28</a>] <strong>Willem:</strong> I’m gonna hold. No, I, I just. I wanna get a, a as clear as possible picture of what Adobe wants to invest in open source and community and what the decisions are that they wanna make on, on that product and see how we can move forward together, uh, between the community and Adobe.</p><p>And, um, yeah, it’s, it’s, um, it’s a challenge for them to really oversee the big picture of community and the ecosystem and all of the actors that [<a>00:44:00</a>] are like the whole hosting extension vendor payment providers, all of the SaaS providers, the agencies, the merchants, the pictures, it’s such a big picture to paint mm-hmm and to make them understand what, what the total value of that ecosystem is to Adobe mm-hmm and then how that could translate into.</p><p>um, growth of the Adobe commerce product. Mm-hmm mm-hmm but yeah, it, it, it, it requires a, a good understanding and, and connection with the community from Adobe mm-hmm and, and all of the people that really had that connection with the community, talking about band marks and Eric airway, fairway, a lot of other, a lot of architects that, that were in touch with the community that left, um, she road who moved to the background, um, uh, you know, is what</p><p>[<a>00:44:55</a>] <strong>Kalen:</strong> is her role now?</p><p>And I was actually</p><p>[<a>00:44:57</a>] <strong>Willem:</strong> Sherry moved to [<a>00:45:00</a>] developer relationships, um, more, uh, Adobe wide. So she does that for, um, uh, for multiple Adobe products. Got it. Okay. Um, got it. So, um, Yeah, she moved a little bit more, well, little bit, she moved away from the, the Magental product and, uh, from commerce. Yeah. From commerce.</p><p>Yeah. And more into the other products at Adobe office. Got it. That makes sense. She’s still, uh, um, she’s still active in, um, in, um, keeping, keeping a finger on the, on, on the pulse, on the pulse with yeah. With her colleagues at Adobe seeing what’s going on and giving them advice on how to, uh, collaborate with the community.</p><p>So, um, yeah, I think she’s, she’s still somewhat involved in the background, but, um, mm-hmm yeah. Um, makes sense. Yeah. Uh, a lot of the, the key [<a>00:46:00</a>] figures that we knew from the conferences and, uh, and, and social media, they, they’re no longer in that, in that role at Adobe. So, yeah. Yeah. It’s hard to, uh, to, it’s a, it’s an</p><p>[<a>00:46:12</a>] <strong>Kalen:</strong> evolving very message now it’s, it’s an evolving landscape on Adobe side of things.</p><p>Yeah. Yeah.</p><p>[<a>00:46:20</a>] <strong>Willem:</strong> And it’s always, there’s always new people coming to fill the spots if, if someone changes positions and it’s just, it’s the nature of organization like Adobe people are more focused on, on, on their career path and they fulfill certain role. And then. They get this really good opportunity at another company.</p><p>And they feel like they they’re up to a new challenge. I want to have a change of, of scenery. Um, and that makes sense, but it’s harder for us as a community. I mean, we are we’re here and we’re staying here. We’ve been doing the Jetta stuff for more than 10 years. Yeah. And even if we do a career switch, it’s likely that we still keep doing magenta stuff.</p><p>[<a>00:47:00</a>] So we, we we’re still here. And then, well, this, we,</p><p>[<a>00:47:03</a>] <strong>Kalen:</strong> I mean, this is, what’s so cool about me, Jos is that it’s, it’s, it’s giving all of the long timers in the community, a place to really put efforts. Um, and, and like you said, hopefully this can all be one, one big happy family collaboration with, um, with, uh, Adobe and everything.</p><p>And, um, that’ll be best. I really. .</p><p>[<a>00:47:28</a>] <strong>Willem:</strong> Yeah, I really see it as a playground currently where we can kind of explore in what way we wanna work with the magenta product and just see if we have the space to just innovate and do have total control of the product, what happens mm-hmm and then kind of use that as an inspiration.</p><p>um, it’s hard to define now towards Adobe to say like, well, if you allow us to, to do more with the product, you will get this and this and this and this. [<a>00:48:00</a>] That will be the result of that. Yeah. We don’t have like a real, real, tangible, real something. You can really tell them this is the value that we will give to the product.</p><p>If you allow us to.</p><p>[<a>00:48:11</a>] <strong>Kalen:</strong> And by the way, as this progresses, let’s say fast forward, six months, you start to get some of those, uh, additional features or additional improvements in the, uh, fork layer. I’m not, I’m probably using that word wrong, but in the, in the, in the, as you start to build out this section of code that is different from the mirror.</p><p>And then as you start to get some traction from merchants or other areas in the community, then the conversation completely changes from, oh, can you do, can you please do this for us to, Hey, here’s a feature that’s valuable. Do you guys want it for free</p><p>[<a>00:48:46</a>] <strong>Willem:</strong> it’s battle test it. It’s been used by</p><p>[<a>00:48:49</a>] <strong>Kalen:</strong> couple. And then it has independent once it has independent traction.</p><p>And once you get a, a merchant that’s on their radar that, um, that cares about [<a>00:49:00</a>] that and asks them about that, that’s where the, the, the entire dynamic completely changes to where they go. Yeah. That, okay. Yeah, go ahead. Let’s do it. Um, and so I, I it’s, you know, it’s funny, it’s, it’s actually historic because the magenta community has been talking about a fork forever.</p><p>Right. And there have been different attempts at a fork, and they’ve essentially none of them have really gone anywhere, um, for, I mean, for, you know, all intents and purposes. So the fact that this is actually happening is, is pretty cool. I mean, um, just from a historical standpoint,</p><p>[<a>00:49:38</a>] <strong>Willem:</strong> Yeah. Yeah. And one of, one of the focuses that I’ve added to the mix now, like we, we, we started very European centered because we just, I mean, you know, the time difference between just us two is so complicated to schedule things.</p><p>Um, if you have three time zones, I now see with the magenta association, we have people from [<a>00:50:00</a>] AZA, Europe and America. Yeah. That’s impossible. That means the only time that I can do meetings with the association where everyone is in daytime is for me is half us five, uh, an evening. Um, then we can have one and a half hour while we can talk while, um, America has the morning and Asia has their evening.</p><p>Um, so it’s, it’s the only time that we can schedule calls now. Um, and with major west, we just, we went for, for, for velocity so we can get things we can achieve things fast. Yep. Um, and then we started to include people from more, uh, from the Americas. Um, so then we needed to move our meetings to the end of the day, so that it’s the morning for the us.</p><p>Uh, and now I’m, I’m really trying to find ways how we can reach all of the other areas like, uh, south America, people from Asia try to, [<a>00:51:00</a>] to that’s include more ity.</p><p>[<a>00:51:02</a>] <strong>Kalen:</strong> I was actually talking to somebody in south America about this who is a, you know, community oriented, um, person that, um, was asking, you know, Hey, are you getting involved?</p><p>And, you know, they were saying, well, you know, you don’t really have any, any representation from Latin America at the moment on the, on the thing. And so, um, I was thinking that would be. Um, you know, and, and, and I’m all about, Hey, you gotta, you gotta get started. We’re it makes sense. It’s in Europe. Awesome.</p><p>You guys are getting things going, but as you start branching out, um, you know, I was just say, get, get somebody like that. Or obviously there’s a number of people who could, who could fill that role. Um, whatever it looks like if it’s not on the actual board, or I don’t know how the board is structured, but if you can get people like that to get a little bit involved and have some visibility, I think, I think that’s exactly what you already said that you’re, that you’re working to do.</p><p>Yeah. But I think that that’s mostly in the messaging</p><p>[<a>00:51:59</a>] <strong>Willem:</strong> [<a>00:52:00</a>] ownership. Yeah. It’s mostly in the messaging to, to really. Um, invite people in, I mean, so many things that we do are completely open mm-hmm or I think the most transparent organization currently out there in the community hundred percent, but you can, you can just, you can join our, our discs, it’s chat.mas.org.</p><p>Um, you can see, uh, when the meetings are happening. So we announce all the content meetings and the technical meeting. We announce those on disco with the link. Anyone can join and listen in and share their IDs. Um, anyone can pick up a task on this distribution and the, the mirror that we’re building. Um, but it, I mean, to get involved with a community, you need to like step in and get.</p><p>We can’t really, I can’t pull you in to feel engaged with us because you need to, it’s like at a conference, the Pacmac, uh, Pacman principle. Yeah. When you [<a>00:53:00</a>] stand in a circle and you keep the circle open so that anyone that is interested can join, they can join a conversation and then they become part of it.</p><p>But so we’re not me. Mutuals is not like a closed circle. It’s very much open, but it, it depends on the person that wants to join to step into that circle and just start listening in. And then as soon as they feel like I have something, I have something to ask or something to, to contribute here. And that’s how.</p><p>I mean, I, I didn’t really get into the community. Really got the feeling that I became part of the magenta community until I did my first hackathon. Yeah. Uh, I went to a lot of conferences and I, I listened to people and I met some people, but it was hard to connect. And then the first time I did a hackathon, uh, was especially Peter up from Hans who really.</p><p>Made me feel part of, of their little team and, um, invited me in and from there I started to feel part of the community. Yeah.</p><p>[<a>00:53:58</a>] <strong>Kalen:</strong> And it’s yeah. And a [<a>00:54:00</a>] hundred percent. I agree there. I think that for particularly, if there are people that have been longtime contributors in the community and for whatever reason, they haven’t had the reason to get involved in majors.</p><p>They’ve just been busy with work. They’ve been whatever. I think that, and I think I, this is where I’m starting to see what my role can be with this whole community building thing is to, it could be as simple as being like, Hey, you know, here’s somebody in Latin America, that’s been an active contributor for a long time.</p><p>How can we plug them in? What’s a, what’s a low hanging. Where we can say, Hey, uh, it could be as simple as maybe there’s localization stuff that you guys wanna do and say, Hey, let’s just make this person assuming that they have a little bit of time. They can dedicate to it. Like here’s somebody that would make sense to plug in doing localization or, um, you know, some, some, some minimal level of, uh, I guess the way I think of it is [<a>00:55:00</a>] what is the, what’s the minimal level?</p><p>Let’s say, we wanna say, let’s say we wanna add a, a Latin America representative, uh, today, right? What’s the low everybody’s busy, right? Everybody, they may not have a specific thing that they want to go do a pull request for or whatever, but what is the lowest hanging fruit where we can say, Hey, can you commit an hour a month?</p><p>Can you commit an hour, a quarter to do X, X could be as simple as. I’m gonna talk about it on social media. It could be as simple as add me to the website. And if there’s anybody in Latin America who now they have a friendly face. Now they have a point of contact. Um, it could be as I think as, and then as they see representation from their neck of the woods on the website or whatever the official thing is, then I think that’ll help to build traction.</p><p>Um, mm-hmm in addition to all of the other ways that you currently have to build traction [<a>00:56:00</a>] it’s</p><p>[<a>00:56:01</a>] <strong>Willem:</strong> so I’ve also been thinking it’s so hard to classify. What, what a community member. Means like, when are you, when it’s the feeling? The, the mm-hmm, the only thing. Like you making someone feel like they belong and they are part of a hundred percent.</p><p>Yeah. Do they need to contribute for that? No, but, but how, how can you make them feel belong belonging if they, if they don’t interact or if they don’t join, join the disc or join the slack or join the conversation, then it’s really hard to really, to, to get a, get a feeling of a people feel included or not.</p><p>[<a>00:56:45</a>] <strong>Kalen:</strong> Um, and when I, when I had this particular conversation, I could tell it was a feeling thing. It was a, it was like, oh, so what, what do you think about ma major? Because I generally. Everybody is super excited about may Joss. And, um, and then [<a>00:57:00</a>] it was like, oh, well, you know, there’s nobody from Latin America on the thing.</p><p>It’s all Europe. And I could te and I understand the reasons why that’s the case. And I think what you guys were doing to bootstrap is fantastic, but I also could understand. The feeling, the subjective feeling somebody might have, who’s been active in Magento for a decade that goes, well there, like there’s nobody there.</p><p>Right. And, and so I, I’m just saying what’s the simplest way. We can add people there from different places. Um, and, and, uh that’s but I, I agree with you, it’s a subjective thing, right? Like you have a very clear objective path. If you wanna get involved, get involved. There’s no barriers. There’s no, nothing.</p><p>Just go for it. Um, yeah, but I think there, there, there’s a, there’s a feeling that people have if they’re not, if they’re not invited in, right. Like I think if somebody’s been active in a Magento for a long time, they care about it. It matters to them. [<a>00:58:00</a>] Let’s invite ’em in, let’s just invite ’em in whatever that means.</p><p>And I can literally be the person to do that. I can figure out how to. Invite them in whatever that means. Mm-hmm , you know</p><p>[<a>00:58:10</a>] <strong>Willem:</strong> what I mean? Yeah. Yeah. So it’s something I’ve been thinking about for a while now. What if we can organize certain, certain meetings or, uh, actually ever since I, I mentioned this, uh, at major S uh, phai has been live streaming, all of his work he does in the weekends.</p><p>He usually works on major west on Sunday, and then that’s cool in desk. He does this water cooler where you can just, um, which is basically chat room mm-hmm and, um, he usually tweets like, oh yeah, I’m now live coding and, uh, join, join. And, uh, and talk with me, see what I’m doing. That’s cool. Um, yeah, it’s, it’s um, it’s hard to get.</p><p>To get connected with people that, that you’re not connected with. Y like [<a>00:59:00</a>] we can tweet, Hey, please join us. But then if someone doesn’t feel personally invited and I don’t know who that person is, how do I</p><p>[<a>00:59:10</a>] <strong>Kalen:</strong> reach? Well, I’m just saying, so that can li I’m just saying I can literally do that. Like, that can be my little way of helping out is if mm-hmm to the extent that you care about my feedback.</p><p>I can say, Hey, here’s somebody let’s plug ’em in. Let’s do it in a way that’s really easy and simple and doesn’t require anybody’s time. And I think will help, I think will help the build traction in different</p><p>[<a>00:59:32</a>] <strong>Willem:</strong> places. Yeah, I would, I would just love seeing new faces on these meetings that we have on the content and the tech, uh, meetings that we have.</p><p>Um, we’re working on the diversity and inclusion thing. I think fi I wrote a block post that’s going to be released this week. Uh, Chilan from one sub checkout. She, um, she’s been working that with fi I, um, so, um, there’s a plan. There’s a plan there to see how we can include more people. Um, [<a>01:00:00</a>] it’s one of the reasons I’m also very excited about New York is because I know a lot of people from, uh, Latin America and, uh, Asia will be coming there that I’ve never seen in person yet.</p><p>So, um, yeah, I wanna brainstorm with them like what people like VGA, Kalani, uh, who has so much connections, um, with, uh, with the community and Asia, uh, what his ideas are, how we can, how we can get, get people from, um, from those regions involved totally now. So it’s yeah, it’s not unwillingness. Yeah, how it’s it’s just, I’m</p><p>[<a>01:00:36</a>] <strong>Kalen:</strong> not difficult.</p><p>It’s no, I’m not saying, and I’m not saying it’s, it’s, it’s unwillingness by any stretch. Everybody’s busy. You’re stretched to the max everybody’s, everybody’s doing a bunch of stuff. Uh, and we can talk more about it offline. I, I basically, um, uh, have some, you know, I think that, and I think it’ll continue to happen, but I’m just, I have some ideas that I think could accelerate it.</p><p>Um, speaking of New York, [<a>01:01:00</a>] the official ma talk me, I, I think this might be the second ever ma talk, meet up. I think we did one at imagine it was pretty fun back a few years ago. Um, got a little bit of trouble because we overlap with some other official and they imagine stuff, but that’s okay. Um, so we have 40, like 41 people of RSV peed.</p><p>And, um, and so, and then you got anxious. Did I get anxious? I got a little, I guess I did get a little, if I don’t think about it, I don’t get anxious if I think about it, you know, are we gonna kicked out? Maybe who knows, who cares? It’ll be fun if we get kicked out or if we don’t get kicked out of the, of the bar where we’re at.</p><p>Um,</p><p>[<a>01:01:47</a>] <strong>Willem:</strong> yeah. So look, we, we might be moving to a different location that, uh, that can, um, accommodate more than 40 people. Yeah.</p><p>[<a>01:01:56</a>] <strong>Kalen:</strong> We’ll link to the LinkedIn event and you can find the location there. So [<a>01:02:00</a>] we’ll figure that out. We, I didn’t know if we’d have three people RSVP or what, but, so when we went over 40, I was like, okay, alright, good times.</p><p>[<a>01:02:10</a>] <strong>Willem:</strong> Yeah. I, I think we’ll, we’ll probably get a bit more than that even, uh, as the events grow near.</p><p>[<a>01:02:19</a>] <strong>Kalen:</strong> I think so, man, I think so.</p><p>[<a>01:02:23</a>] <strong>Willem:</strong> So that should be fun. It’s gonna be fun for sure. I’m</p><p>[<a>01:02:25</a>] <strong>Kalen:</strong> excited. Yeah. I’m excited about New York.</p><p>[<a>01:02:29</a>] <strong>Willem:</strong> A lot of west people will be represented.</p><p>[<a>01:02:32</a>] <strong>Kalen:</strong> Are you like six of five? How tall are you? I keep imagining what it’s gonna be like to meet you in person.</p><p>[<a>01:02:38</a>] <strong>Willem:</strong> I can’t tell you an American. I can tell you in European. Tell me</p><p>[<a>01:02:42</a>] <strong>Kalen:</strong> European</p><p>[<a>01:02:44</a>] <strong>Willem:</strong> meters one meter 98.</p><p>[<a>01:02:46</a>] <strong>Kalen:</strong> Ah, okay. Okay. So you’re almost okay, so you’re tall almost two meters. Yeah. Okay. Okay. Good, good, cool. I was imagining you cowing over me in person.</p><p>[<a>01:02:57</a>] <strong>Willem:</strong> I, I can adjust. [<a>01:03:00</a>] doing, I won’t look down on you, but, um, yeah, we, we have four or five people from hos, uh, joining the, the meet up as well.</p><p>And um, there’s gonna be four people including me from the association. So that’s also wait, dude, are you like</p><p>[<a>01:03:20</a>] <strong>Kalen:</strong> six foot four? Dude, you’re giant. If that’s one meter 98, you’re a giant Viking dude. Holy</p><p>[<a>01:03:28</a>] <strong>Willem:</strong> cow. Six foot four, two centimeters.</p><p>[<a>01:03:37</a>] <strong>Kalen:</strong> You’re taller than six, four. You’re like six, five,</p><p>dude. You’re like, this is madness.</p><p>[<a>01:03:48</a>] <strong>Willem:</strong> 6, 6, 6, 6. Holy</p><p>[<a>01:03:53</a>] <strong>Kalen:</strong> it’s giant, bro. like, you could be a, you could be a basketball player. [<a>01:04:00</a>] You look so regular height on zoom on a, on Riverside</p><p>[<a>01:04:10</a>] <strong>Willem:</strong> uh, anyway, um, uh, we have, uh, Slava. Uh, fatal me and Danny, uh, from the association all coming to the meetup as well. Uh, so I think we can have a really good conversation between the different organizations and the community there mm-hmm so I’m really looking forward to that. Let’s make some plans for, uh, the best domination.</p><p>Yeah. And the best possible future for, uh, magenta open source between us, the community, us as the community and Adobe</p><p>[<a>01:04:51</a>] <strong>Kalen:</strong> and the major board yacht club. Don’t forget about the ma board yacht club, please. Yeah. Gotta keep that in the mix. at all possible. I have kids to [<a>01:05:00</a>] feed, do it for the kids, do it for the children.</p><p>[<a>01:05:04</a>] <strong>Willem:</strong> um, good. Um, let’s wrap this up. Shall we? Yeah, let’s do that. And we have one coming up. That’s gonna be focused on Magental extensions. Oh, yes. An</p><p>[<a>01:05:17</a>] <strong>Kalen:</strong> episode. Yeah. We, we talked to P P PJ Peter yacht about doing that. Yeah. So that’ll be, that’ll be fun. Um, so we’ll see when we’ll get that scheduled in. Um, so yeah, good times.</p><p>Thanks everybody for tuning in and we will see you next week.</p><p>[<a>01:05:38</a>] <strong>Willem:</strong> Bye. Ah,</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sat, 24 Sep 2022 00:00:00 +0000</pubDate>
      <author>willem@hyva.io (Willem Wigman, kjordan)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>[<a>00:01:25</a>] <strong>Kalen:</strong> We’re finally in a good, uh, 2 36. So episode 2 36. So the last one was bringing amnesty into the fold 2 35 and</p><p>[<a>00:01:36</a>] <strong>Willem:</strong> we’re finally episodes 236.</p><p>[<a>00:01:40</a>] <strong>Kalen:</strong> 2 36. We’re getting into a pretty, pretty steady schedule here. I think this is, uh, you know, we, we said, Hey, let’s, let’s, uh, let’s test the waters with this whole idea of rebooting ma talk.</p><p>And, um, you don’t know until, you know, but I think [<a>00:02:00</a>] it seems it’s happening. It seems this is actually happening. So I have a question to, um, yes,</p><p>[<a>00:02:10</a>] <strong>Willem:</strong> Asher almost at episode 240. Yes. Just four to go. How do you feel about the fact that people have spent 10 days of their lives listening to you? That’s crazy on me.</p><p>Talk.</p><p>[<a>00:02:30</a>] <strong>Kalen:</strong> That’s pretty nuts, man. Whenever you take a step back and think about the aggregate, uh, stuff, it blows your mind cuz. That’s kind of the cool thing about podcasts is that you don’t really, you’re not really conscious of the aggregate when you’re doing it. You’re just kind of chatting with a buddy.</p><p>That’s, what’s so beautiful about it. But then when you think about it, like, I remember hearing Joe Rogan talk about that as if I know anything about what it’s like to be that famous, but, [<a>00:03:00</a>] um, same dynamic, different scale. But like when he realized he had this massive audience, it was like a huge surprise, but, um,</p><p>[<a>00:03:12</a>] <strong>Willem:</strong> just, uh, two more, no, four more days.</p><p>And then we have magenta New York and you’ll feel you’ll reconnect,</p><p>[<a>00:03:24</a>] <strong>Kalen:</strong> feel the vibes I’m already at your</p><p>[<a>00:03:26</a>] <strong>Willem:</strong> field of vibes and</p><p>[<a>00:03:28</a>] <strong>Kalen:</strong> yeah, I’ve been feeling the vibes, man. I’ve been feeling the online vibes and, um, But it’s always better in person. It’s always, there’s something it’s always magical in person,</p><p>[<a>00:03:42</a>] <strong>Willem:</strong> you know?</p><p>Yeah. I was so happy that events were back earlier this year. Yeah.</p><p>[<a>00:03:46</a>] <strong>Kalen:</strong> Yeah. Um, yeah, man, I’m finally ready to talk about the new thing I tweeted about it this morning. Oh, wow. Wow. Yeah, the, [<a>00:04:00</a>] the new business, the community.</p><p>[<a>00:04:04</a>] <strong>Willem:</strong> Um, let me life check what this new, the tweet was you have, because obviously, I don’t know.</p><p>I don’t know anything about you’ve this new thing</p><p>[<a>00:04:12</a>] <strong>Kalen:</strong> yet. Yeah. You’ve been busy working. how screwed up would it be if there was, uh, I won’t, I won’t even mention it. Um, so , if there was a certain version, um, so,</p><p>[<a>00:04:28</a>] <strong>Willem:</strong> uh, I made a thing as what you tweeted and it’s Mitch chat.club, Mitch private community. That’s.</p><p>Tell me about your new, um, board Mitch yacht club. Yes,</p><p>[<a>00:04:43</a>] <strong>Kalen:</strong> honestly, that was a really good name that you posted. I like that a lot. Um, so so, um, so this is a slack that I created seven years ago. Uh, that was initially just, um, [<a>00:05:00</a>] You know, I was wanting to just, you know, have a place to chat with other, uh, magenta developers, doing stuff.</p><p>It got up to five, 600 users. And, um, I was real active with it, uh, for, for years. And there was a bunch of people in there, you know, a lot of the, you know, a lot of the, you know, um, big names, as you would say. I see it feels so douchy to say that, but, um, but anyways, it, it was, it was a cool little thing. And then, um, the last couple years I kind of ghosted from it as I sort of generally pulled back a lot from the community and, um, mm-hmm and so, but there was this like skeleton and, and I’d always thought about turning it into a paid community because there’s just lots.</p><p>Cool stuff you could do, but I didn’t really have a, a real reason to do that until now when I decided to ramp down commerce hero and I was like, okay, I gotta find something to do. I gotta start making a living. I gotta [<a>00:06:00</a>] find a, a, a way to replace the, in my income and things like that. And so it was this thing.</p><p>It was this thread that I’d been thinking about for years and, um, had been building community for years is just a little free slack thing. And, um, and so, uh, so yeah, so what’s objective, what’s the objective. The objective, um, is to. Um, have, um, I should be better at this by now explaining the objective. Um, it’s to have a place to connect with, with your peers is I think a lot of it as an a, as a, like a digital analog to a conference, you go to a conference costs a little bit of money.</p><p>Um, it, that does create a bit of a barrier to entry. Um, but it’s an environment where you can learn stuff. Um, there’s also gonna be weekly talks, live talks [<a>00:07:00</a>] there’s um, um, but also like to me, the magic of it, the purpose, the objective of it is more than just like, you’re gonna learn things. You’re gonna be able to get your Magento questions answered.</p><p>It’s mm-hmm, There’s a magic that happens when you combine. getting technical questions answered with having a place to socialize. That’s kind of fun. Um, and, uh, basically those, those two things, um, and you know, everybody’s in a million different slacks and discords and stuff like that. But, um, you know, some are more engaged than others.</p><p>Every company has a slack, some are more engaged than others. I think about, you know, a friend of mine who was at a company that was this great team, really vibrant team, really collaborative. They’d have a lot of fun together, post memes, da da, da, da, but also they would, um, you know, if they needed help with anything, they [<a>00:08:00</a>] could post a question, get an answer really quickly, very collaborative, right.</p><p>And as, as everybody’s going remote, everybody’s using slack or collaboration tools. Now the question is, how good are they? How good is the environment, the community. So companies have a culture, companies have a community component to them, but I’m trying to create this at more of a distributed level across the whole, uh, ecosystem because some, and some people go, listen, man, I already have a company slack.</p><p>It’s great. We love it. It’s perfect. I can get all my questions answered. We have a great time. The vibes are strong, so you may not need this if that’s you. Right. Other people are like, man, like I was talking to buddies like man, our slack used to be so strong, but whatever happened, a bunch of people left the company.</p><p>Now it feels kind of dead. So this is a, a way to kind of support, um, people with those, with those different.</p><p>[<a>00:08:56</a>] <strong>Willem:</strong> It’s also hard to always complain about the projects and your colleagues [<a>00:09:00</a>] and your company slack. It’s nice to have like a, an external slack to complain</p><p>[<a>00:09:05</a>] <strong>Kalen:</strong> at that. That is a big part of it. That is a big, there’s a rant channel in the slack, which is one of the, like the most active people in the slack like that channel the most.</p><p>And I think that it’s really important to let off some steam it’s a human need. It’s a psychological need to go shit, man, this client just told me to do this. It’s so du it’s. So Stu now this gets into the topic I wanted us that we started getting into last week that I want to dive into is mm-hmm how do you create the rules of engagement in a slack community in general, in mind, specifically in yours, specif.</p><p>What does it, what’s that line between being yourself, talking a little bit of shit and, and being toxic. Right. I don’t think that you can strictly, uh, define that, but I think that [<a>00:10:00</a>] I’m going into it with the best of intentions. The amnesty thing is a perfect example. People in our, uh, people constantly talk shit about amnesty.</p><p>Why? Because they’ve had bad experiences in the past, but what happened was inspired by your collaborating with them and, and things like that. I said, you know what? And, and, and we did the, we talked about it on the podcast and I said, and the, the, the CEO, uh, replied on Twitter, Serge. And, um, and so we had a conversation.</p><p>I said, listen, um, I’d like to get you into this community. There’s a lot of negative sentiment. And my thought on, um, on, uh, the, the, the way people should be allowed to communicate is like, Uh, they should be allowed to say some negative things, right? I don’t want to tell everybody everything they has to say has to be.</p><p>So I want people to be themselves. If you’re having a bar with, if you’re having a drink at a bar with a friend, you’re [<a>00:11:00</a>] gonna say, dude, this thing is shit. This extension is shit. Or, you know, so I want to be able to create some, some kind of an environment of that, where you can be honest, be yourself, but, but then what happened is I.</p><p>I talked to him. I thought this guy, this guy understands the challenges. He’s willing to deal with the negativity and turn it into a productive thing. I said, and this has turned into another, I think big benefit of the community is that all the members are gonna have priority escalation directly to the CEO for amnesty issues.</p><p>And I want to do this for all the different extension companies out there. Now, in order to do that, I have to make sure that what they’re escalating. Is not, they’re not just ranting about every ran. So there’s already begun to be some conversations in the extensions channel where people are say ranting, and then, so we’re going, okay.</p><p>So here’s the deal. Amnesty released some improved coding standards a year and a half ago or two years ago, whatever it was, they’re working on improving their quality from that point [<a>00:12:00</a>] forward. So if you have an issue you wanna rant in the ran channel, have a have at it, have a blast. If you wanna talk about it in the extensions channel, we need to keep the conversation focused on what can actually be improved.</p><p>So if there’s an issue constructive, so if there’s something you hit four years ago and you’re angry about it, I hear you. That sucks you. That caused a lot of pain in your life. You may have had to stay up all night because of a deployment. That’s real. However, if we’re talking here, let’s talk about what can be changed now.</p><p>Has let’s point to the specific extension, has that been addressed recently or not? Has that been fixed recently or not? And I I’m gonna need to see some real movement from Serge, from, uh, the quality improvements. I don’t, I don’t understand all of the quality issues across 200 extensions. I’m trying to understand that.</p><p>I want to see good faith progress and somewhat quick progress towards improving all this stuff. [<a>00:13:00</a>] Um, so that’s, that was something I think that was very productive that came out of people. Just being honest about how they felt about, you know, stuff they were dealing with.</p><p>[<a>00:13:12</a>] <strong>Willem:</strong> Yeah, I always feel well, always. Um, as I’ve grown through the, as I’ve gone through some personal growth in the past years, I’ve decided to focus on the positive things.</p><p>As I, as I also said in the last, uh, last week when we spoke, um, it’s a choice to focus on the negative things. Mm-hmm and I, I have joked on, on the, on slack, in this amnesty FRA, where I said, um, if you can’t, if you, if you can’t deal with the amnesty extensions and, and fix the issues that you are facing there, then the exchanges are not for you.</p><p>If you’re above that level of what am MSST offers out of the box mm-hmm and you can do better [<a>00:14:00</a>] either. Either you should be able to, to fix this one load in the loop and create a patch and, and then still make use of all of the boiler plate coat that is there, that you can get for a quite low amount cheaper than what you can build it yourself for.</p><p>Mm-hmm . And if you’re stuck with an extension and you can’t, you don’t have the time or budget or skills to fix it, maybe look for another vendor or build it yourself. Mm-hmm um, And try to try to look at it, uh, in a, in a positive manner. And, um, you can get, you can get really stuck in, in just focusing on, on the things that aren’t, I,</p><p>[<a>00:14:40</a>] <strong>Kalen:</strong> I agree.</p><p>I agree with that. And that would be how I’d personally approach it. And there, there are people that say, listen, I, I don’t work with amnesty extensions in my particular business. And I think that’s a, that can be a totally reasonable approach. Uh, depending on the scale that you work at, the type of clients you work at, I will say that if [<a>00:15:00</a>] you are a developer at an agency and it’s really not your choice, whether or not to work with that extension, it’s a decision your boss made is the decision the client made, and you’re kind of stuck with it.</p><p>Mm-hmm I can understand a level of resentment there where you’re like, man, I, this, I can’t get support on this. It’s gonna take me an insane amount of time to fix it. It’s ma you know, Even still, if that’s the position you’re in, you know, your job is to, is to scope out, Hey, here’s what it’s gonna take to fix X, Y, and Z.</p><p>Um, it’s your job to review the code and say, here are the issues and, and line them out. Um, so even then I agree with you. You can be objective about it. You can be constructive, but I can understand people that are stuck with an extension that’s, that’s breaking stuff left and right. I can understand them being angry about that.</p><p>Mm-hmm and I think that, you know, that’s fair. Um,</p><p>[<a>00:15:54</a>] <strong>Willem:</strong> yeah, that’s a good point. Yeah. It’s um, I guess in general, if you’re [<a>00:16:00</a>] working at an agency where you work with fixed prices and the customer, the customer’s on a budget and he, he doesn’t wanna spend the additional money on custom built features or mm-hmm and you are, you are the one facing the issues and you are, you, you are pushed to do things to fix things cheaply, and all of these cheap extensions are conflicting with each other, then that sucks.</p><p>I understand. Mm-hmm yeah. Yeah. At the same time, a lot of these extensions work pretty well out of the box and is solve an issue that are for. Maybe 80% of the market that doesn’t run a multimillion store on magenta. I, if you look at the 80,000 stores that are currently live on magenta two mm-hmm, probably 80% won’t feel the performance impact because either the catalog is too small, uh, to really feel the performance issues.</p><p>Yeah. Or, or they just [<a>00:17:00</a>] don’t have that amount of visitors hitting the site constantly. If you’re a, if you’re a merchant doing a couple of thousand a month and you have a cheap store and there’s, there’s 10 amnesty Sanchez there that are pulling performance down a bit. Um, yeah, that’s, that’s the, the downside of being on a budget, but it’s still, so it makes it possible for these merchants to have those features at all.</p><p>Otherwise they,</p><p>[<a>00:17:24</a>] <strong>Kalen:</strong> and that’s the, that’s the thing that it’s easy for us. If we’re in the dev community, working on high end stores, it’s easy for us to ignore. That side of the market, that wa that has a demand for a certain budget extension that solves a business problem. That’s a real thing. And, and the other thing that has been really cool in the community is that as Serge has come in, I’ve had some people go, Hey, I have a really good deployment pipeline that I use that does, um, that does, you know, checks across different versions of Magento and everything else that does code quality [<a>00:18:00</a>] checks, all sorts of stuff.</p><p>Right. And everybody’s building these types of things out. And so they’re saying, Hey, I will, I I’ll help you. And like for free, like, I’ll help you if you, I don’t know what they have or don’t have on their end, as far as deployment pipelines, automated quality checks. But I have people in the community that go, I would like to help you guys fix this.</p><p>We’ll help you build out, set up your infrastructure. And so now I want to get them to start collaborating so that that’ll help Amnesty’s business. That’ll that’ll eventually improve their quality and hopefully make them more money in the long run. Mm-hmm make the community’s lives easier. So things like that, that can happen ho hopefully that, that can happen, uh, are pretty cool.</p><p>Like I pretty, I get excited about that kind of stuff.</p><p>[<a>00:18:51</a>] <strong>Willem:</strong> Yeah. You’re gonna have your hands full, if you wanna do that for more, I know extension vendors. I know dude, because [<a>00:19:00</a>] there’s a couple out there and I know every extension vendor has extensions that that might have some load in the loops and amnesty is by far not the only, and we see a lot of extensions come by.</p><p>Like we have, yeah, yeah. So many extensions that are being made compatible with Huda. So we have insight and the quality of, of a lot of those extensions. And to be honest, all of the extension vendors have different varying quality of extensions. Yeah. Yeah. Um, and that’s just, some of them are maybe five years old and hotly updated.</p><p>They they’ve been. Kept up to date with new PHP Magental versions, but that’s it. And those might be low running extensions that they, that they don’t sell as much as a amnesty shop buy is probably one of the largest chunks of income. And you would expect that to be right, uh, of high quality, uh, right. [<a>00:20:00</a>] But then yeah, others not</p><p>[<a>00:20:02</a>] <strong>Kalen:</strong> so much.</p><p>Yeah. It, it, you know, it may not be a fully solvable problem across every extension vendor. And I, you know, who knows, I I’m hoping this works out, but you’re not gonna know until, you know, and, um, I’m starting to see some specific, um, things escalated to Serge related to specific extensions. I’m starting I’m I’m I’m, I’m now curious what to see some aggregate, um, information on their side, on the 200 different extensions that they have on quality metrics.</p><p>And so, um, It, I hope it works out if it doesn’t, it doesn’t. I gave it a, I gave it a shot. Um, if it, if it does, it’ll be pretty cool. And I think that there are ways to approach this, that, listen, I’m not ex expecting somebody to fix every problem in 200 extensions overnight. Nobody’s expecting that, but if they can make, uh, good, you know, material progress that makes [<a>00:21:00</a>] everybody’s life better.</p><p>Sure. It’s gonna, it’s gonna require some investment by the extension vendor, but these investments we already know, pay for themselves, improving your code quality. Particularly if, if we, if you’re getting a nice automated deployment pipeline check with quality check, you know, code quality check, those are the types of things that are gonna pay for themselves easily.</p><p>And you can find things like load in the loop. I think I, I’m not too up to date personally, on what types of things you can really detect automatically, uh, in a reliable way. But I think that a lot of these, a lot of things I think, um, You can do pretty, pretty a decent job of, so we’ll see, man. Yeah. It’s a can of worms and , we’ll see, we’ll see where it goes.</p><p>[<a>00:21:47</a>] <strong>Willem:</strong> Yeah. And, um, I think mostly it’s, it’s easy to underestimate how much work they put in, in maintenance and updating extensions, and they have a public roadmap MST. Uh, [<a>00:22:00</a>] it’s a travel board and you can see what they’re working on. It’s it’s quite a bit. Oh, that’s good. Um, they’ve been working on, on Hoover compatibility and we, we have, we basically started out, we agreed that they would start making, uh, extensions compatible, and we had maybe eight that we already made compatible together with our community mm-hmm and, uh, we agreed that they will take over ownership of those compatibility modules and build them out to make them fully, fully, uh, fully featured.</p><p>And, um, I think they have. About four, uh, four release now and free coming up, uh, which you can see in the, in the public roadmap. Um, and, um, yeah, to do that beside all of the other work that they do, um, yeah, they got their hands full. So, uh, probably when they start to get feedback on extensions, um, they only have so many developers that are all booked [<a>00:23:00</a>] for, for, uh, new extensions, continuous, uh, yeah.</p><p>Uh, upgrades and improvements. So it might take a while before they pick up all of the feedback.</p><p>[<a>00:23:08</a>] <strong>Kalen:</strong> Um, yeah. Yeah. I mean, it’s gonna take time. It’s not gonna be overnight. And at the same time, you know, there’s a difference between. You know, they have 200 extensions, right? I don’t know what the current code quality status is on all of the extensions, but there’s a big difference between, you know, one extension has good quality and 199 have horrible quality and they’re improving at an extremely slow rate versus.</p><p>Maybe 50 of them have good quality and the other 150 are improving at a decent rate. So I have to wrap my head around how things are improving. A lot of people in the community are literally reliving past traumas related to things that have happened four years ago, five years ago, six years ago. And so, um, that’s, that’s a hu that’s a human psychology thing.</p><p>It [<a>00:24:00</a>] is what it is. So what is the current state as of today? I don’t know. I’m trying to figure that out, but anybody who’s integrating with Hova, I know they’re smart. So to me, That shows that they see where things are going, they’re paying attention and they’re smart. So anybody doing that, I want to ha I want to talk to, because I think they’ll understand that this type of stuff is better for everybody, including them in the long term, which is why they’re investing in, in Hova, because it’s good for them in the long term as well.</p><p>There’s a huge, um, there’s a huge, uh, surge in the community towards, um, ho I was just talking to somebody today. Um, my friend, Jordan, who, uh, is building a headless checkout called rally Jordan go, I’ve known him. Uh, he actually built an email, uh, abandoned cart thing back in the day. We’ve never met in, in person, but he’s a really cool guy.</p><p>And, um, and, uh, and we [<a>00:25:00</a>] were chatting a bit and he’s interested in Hova. I didn’t even know he knew about Hova because he’s doing all sorts of headless stuff. So anyways, um, um, Yeah. So we’ll, we’ll see where, where it all goes. Um,</p><p>[<a>00:25:17</a>] <strong>Willem:</strong> but the sad thing, the sad thing for me of this new, this new product that you have is that it’s all you use all of these no go tools, which are impossible for me to hack while.</p><p>Well, I have this tradition that whenever you create a new product that I, that I, that I take a peek where</p><p>[<a>00:25:41</a>] <strong>Kalen:</strong> no, no, see, this is, this is fantastic. Cuz if I would’ve built this myself a hundred percent, there would’ve been security holes. You would. Yeah, that’s right. You had found a, um, an old ma male security hole if I recall.</p><p>And um, yeah, probably a commerce hero one [<a>00:26:00</a>] too.</p><p>[<a>00:26:00</a>] <strong>Willem:</strong> Yeah. So</p><p>[<a>00:26:03</a>] <strong>Kalen:</strong> I’m this no code stuff is so it’s so obviously there’s limits to it. There’s limits to what I can do with it, but. Ah, man, it’s so fun to just be able to roll out little features quickly. Um, It’s pretty, it’s pretty, uh, just today I added a little portfolio thing that I’m starting to build out.</p><p>So I wanna make the member profile pages a little more meaningful. Um, so, you know, people can add things like services they offer for people that offer services, um, freelance agency type stuff. But then I think a simpler way to build out, build them out is like a portfolio thing. So people can say. You know, so Damien for example, has a page.</p><p>He can put daffodil on it. He can put Maia on it. Um, Simon sprinkle has a page. He can put his extensions on it. So I wanna start to build out these member profile pages and then there’s tags associated to the [<a>00:27:00</a>] portfolio. There’s tags associated to a lot of different stuff across the database. And then I can roll those up into the members so that then we can start to figure out who’s good.</p><p>Who’s the who’s into DevOps, right? Who’s into Kubernetes, who’s into price configurations. So that questions come up. I can figure out who to route questions to and things like that.</p><p>[<a>00:27:21</a>] <strong>Willem:</strong> Let’s do a voluntary sponsor break and give a shout out to Damien, uh, and, and promote his, uh, his Kubernetes, uh, setup. You, you, you know, a bit more about what he built there, but he, what, what is it exactly he has like this whole schematic and configuration that outer scales Magento on Kubernetes and it’s plug and play.</p><p>Yeah. How does that</p><p>[<a>00:27:48</a>] <strong>Kalen:</strong> work? And I still don’t, you know, I still don’t know very much about it, but, um, Um, we had talked about me doing some promotion of it and, and, and stuff like that. [<a>00:28:00</a>] And I may or may not continue to do that rev share thing, but we had talked about a rev share thing of it. But, um, from what I understand, it’s he has a few clients that his agency, clients that are, that are on it.</p><p>And it does like auto scaling, um, really well, um, with, uh, with Kubernetes and he, and, um, he has this helm chart, which as far as I understand. Gotcha. Basically the it’s the it’s it’s it’s it’s the. Code is infrastructure. I’m probably using that word, that term slightly incorrectly, but it determines how everything is configured.</p><p>So it gets your message queues set up. It gets your auto scaling set up. Um, and it just gets everything orchestrated. So his, his, the way he describes it is like commerce orchestrated. Um, and just to emphasize,</p><p>[<a>00:28:52</a>] <strong>Willem:</strong> yeah, just to emphasize how special it is that he has out scaling there, because that’s something that Adobe still doesn’t do with Adobe [<a>00:29:00</a>] cloud.</p><p>Yeah. With Adobe commerce clouds a hundred percent. So like through, out scaling.</p><p>[<a>00:29:07</a>] <strong>Kalen:</strong> Yeah. So, and I don’t, you know, I know some people have different types of autoscaling and then, you know, it’s like, it’s one of these buzz words where some people are like, yeah, we have, autoscaling just email us and ask us to set up a new thing.</p><p>Whenever you’re expecting a surge, it’s like, that’s not autoscaling.</p><p>[<a>00:29:26</a>] <strong>Willem:</strong> Um, then you go to 20 server notes and they never scale back down. And then when you need it yeah. For, for just one location, you scale up to 40 and you never scale down.</p><p>[<a>00:29:36</a>] <strong>Kalen:</strong> totally. So my understanding and, and I don’t know how this stuff all works is that he has it nailed that he’s been doing this for five years.</p><p>He has some really decent sized clients on it. Um, and one of the things that we’re gonna start to do with actually we already started, I did my first one on Friday is we’re doing these live sessions where we’re calling them APIs and IPAs. Um, PJ, Peter yap came up with the [<a>00:30:00</a>] name, but we’re gonna do like IPAs.</p><p>I so, so this is sort of the funny thing about it is I, I have zero interest in IPAs or any, any beer that’s fancy, I’m a bud light guy, but, um, but I’m a bud light and a rum and Coke guy. So here’s the, here’s the rum. But, um, but, uh, but I like the name of it, so I like it too. So we did our first one on Friday Alexander, uh, uh, B book, um, out of Germany, talked a little bit about a Magento one, um, uh, uh, B E M CSS methodology thing that he did, we had about seven, eight, uh, people in there.</p><p>We drank some beers. We talked some texts and then, and yeah, it was fun. So he’s gonna do one, we actually have it scheduled on Maia. Uh, he’s got that coming up, I think in a week or two. So that’ll be a good place to, um, to get into the, is that</p><p>[<a>00:30:58</a>] <strong>Willem:</strong> the name of the product Maia. [<a>00:31:00</a>] Maia?</p><p>[<a>00:31:00</a>] <strong>Kalen:</strong> Yeah. I keep telling him it’s a horrible name.</p><p>It’s M a P P I a, I don’t, I’m sure there’s some deep meaning of the name tied into how Kubernetes works and stuff like that, but, um, it’s, it’s, um, it’s map yet. And he sent me the website. He, he doesn’t really ha it’s just a placeholder website. He needs to work on that. He didn’t want me sharing the website URL yet, but, um,</p><p>[<a>00:31:23</a>] <strong>Willem:</strong> okay.</p><p>But if you wanna know more about it, you should get, go to gray core.io and contact them. And that’s gray core with a, a, not with a E yes. That’s American gray, right? Is the</p><p>[<a>00:31:37</a>] <strong>Kalen:</strong> honestly with a E I can. I can never, yes. I think that’s American. I’m not Lord. I have not been known to be a spelling expert in any language but, um, I think, I think that’s it.</p><p>Um, so Maia think it’s neat. Okay. Maia. Yeah. So what are you working on these days? [<a>00:32:00</a>] Well, I’ve given my huge promo advertisement. Let’s let’s, um, let’s move it over to you for a minute.</p><p>[<a>00:32:08</a>] <strong>Willem:</strong> I’m, uh, I’m a little bit involved in, uh, everything that’s going on on, uh, MAs and, uh, some exciting news there last week was that they finally founded the organization in Poland.</p><p>Uh that’s right. So that means, uh, we can finally have some financial streams going in and out of the organization. And, um, cuz we’re, we are paying some things out of our own pockets, uh, so far. Um, but now we can get some backing into the organization and start to set up also membership fee and such. Um, so major wise is, is, is the organization.</p><p>We started out with Mosca magenta, open source community Alliance that, that that’s right sent into MAs. So that’s, uh, Magento open source, um, which is that’s better. That’s a better name. Let’s</p><p>[<a>00:32:57</a>] <strong>Kalen:</strong> be honest. [<a>00:33:00</a>]</p><p>[<a>00:33:00</a>] <strong>Willem:</strong> Yeah, well, Mosca also has</p><p>[<a>00:33:01</a>] <strong>Kalen:</strong> a, you still like Mosca, you still wish you was</p><p>[<a>00:33:04</a>] <strong>Willem:</strong> Mosca. No, no, I’m, I’m, I’m, uh, I’m, you’re all in more than good with me, us, but it was funny that Moscow means, uh, uh, mosquito and Spanish.</p><p>Yeah. Kind of gave, uh, in my head, I was a bit like this annoying, this annoying thing buzzing around that that, uh, was, um, influencing people. That’s fun. That’s kind of fun actually. Um, so, uh, but uh, yeah, ma west, um, uh, Currently, so major-os.org is the website. And, uh, does the content that we have there is growing.</p><p>Um, so far we’ve built a, a distribution, a, a copy of magenta open source just to, uh, learn how the, the deployment mechanism works that that Magento has to, or Adobe has to turn this getup, this big monolithic, uh, getup [<a>00:34:00</a>] repository, turn that into an actual composer, distribution and packages. Um, and that’s something that, uh, uh, uh, fi I has been working on together with, uh, Daniel SL and Damien has been helping their, uh, aunt on Syk from a one step checkouts has been, uh, very active there.</p><p>Um, And, um, now the plan is to start building our own distribution, where we start adding our own features and box fixes and, uh, and accept merger requests there, which is,</p><p>[<a>00:34:33</a>] <strong>Kalen:</strong> um, that’s so exciting now, are you going to, are you, sorry, are you going to, um, as far as the way, this is gonna be structured, are you gonna have a base distribution that still maps to Magentos and then you’re gonna have a layer on top of that in the form of separate yeah.</p><p>That’s why we</p><p>[<a>00:34:51</a>] <strong>Willem:</strong> extensions or. . Yeah. That’s why we first built the, the, the fork. So to say, so that’s a dent copy to magenta [<a>00:35:00</a>] open source, and then that’s not</p><p>[<a>00:35:02</a>] <strong>Kalen:</strong> really fork. That’s a that’s that’s like a distribution because it’s identical.</p><p>[<a>00:35:07</a>] <strong>Willem:</strong> Not yet. Well, so, well, a fork is a or mirror. It’s a, it’s a, a mirror. Yeah, it’s a mirror.</p><p>Yeah. A mirror. Okay. That’s right. That’s that’s a better term. Yeah. So we have a mirror distribution. That’s an exact copy of JE open source. And the cool thing is that we, we generate the new releases now also with a nightly edition. So that fixes the issue that people don’t have access to releases to come out about this</p><p>[<a>00:35:32</a>] <strong>Kalen:</strong> man.</p><p>Yeah. I love it.</p><p>[<a>00:35:35</a>] <strong>Willem:</strong> And then the next step is that on top of that. So we keep everything in sync, uh, and we keep rebasing rebasing to upstream. Um, so that we always stay compatible with, with the official Magental repository for as long as that as we can make that work. Um, and then we can start planning out, um, architectural changes, uh, extra packages that [<a>00:36:00</a>] we wanna put on top of that.</p><p>Um, mm-hmm, maybe making Luma, uh, an, uh, optional package, uh, so that you can install Magento with just GraphQL, uh, or with just Luma or without a front end. And then you could put on top of that, for example. So, um, ah, that’s so cool, man, that would solve some of the, the dependency issues and some of the performance issues.</p><p>If you, if you’re running. A hatless front and only then you don’t need the Luma packages that only slow stuff down. Um, so yeah, that’s, that’s, that’s really cool stuff. Um, I’m, I’m, I’m doing three or four, four meetings a week, um, on MAs, uh, that are each is , uh, at least an hour long. So that, that really takes up a chunk of my, uh, my work time.</p><p>Mm-hmm um, and, uh, yeah, one of those meetings is a, is a, is a content. Content committee. So to say, while we’re working on [<a>00:37:00</a>] Magento content for merchants, uh, we’re trying to collaborate with, uh, the magenta association there. Uh, possibly we’re gonna donate that as a, as a ready made website with content so that, uh, the magenta association can take ownership of that.</p><p>Um, nice would be nice because then we can use some official Magental logo there as well as they are holding a nice, a, a trait model, or they have the rights to use the Magental logo, uh, on the website. Mm-hmm mm-hmm um, And then beside that, there’s quite a lot of Magen association meetings now that, uh, I, and two other, uh, people have joined the, the board.</p><p>So, uh, we’re um, we’re getting up to date there. Um, and we’ve normally, they, they always had one meeting a month, which is just crazy little if you want to achieve anything. Yeah. Um, yeah, so, um, we’re now having two per month, but, uh, there’s, there’s some [<a>00:38:00</a>] extra small meetings we have in between just to get mm-hmm things up to speed and see, who’s gonna take ownership over what particular committee that runs within the association.</p><p>So that could be events or content or the podcast, or, um, all different, all different things are happening there. And, uh, we’re working on. How we can streamline communication because I think that’s the most important thing that’s, that’s lacking right now at the association, um, is, uh, communication of what is happening on the inside.</p><p>And, uh, there’s a lot of islands between all of these committees where community members are working, uh, and they don’t know that much about what others are doing in other committees. Mm-hmm . Um, and one of the things that I wanna reevaluate is the current website that’s being used, the platform that’s being used for the McKen association website.</p><p>Mm-hmm because that’s being maintained by the external party and [<a>00:39:00</a>] everything that needs to be changed. There takes a long time and everything costs money mm-hmm mm-hmm and then we</p><p>[<a>00:39:06</a>] <strong>Kalen:</strong> could just move that to more Ference sites. Yeah. Yeah. That should be something lighter weight. Yeah. Just have like</p><p>[<a>00:39:12</a>] <strong>Willem:</strong> five, five, uh, uh, content editors that are approved yep.</p><p>To make changes. Yep. And then take any contribution from community to, to, uh, to change pages and, uh, and have that refu emerged, uh, in</p><p>[<a>00:39:30</a>] <strong>Kalen:</strong> some way. Yep. A hundred percent. Yep. That makes a lot of sense.</p><p>[<a>00:39:35</a>] <strong>Willem:</strong> Yeah. And we’re having meetings with Adobe about the Magental branding. Uh, apparently does a plan in the making how, how Adobe wants to continue communicating the Magental brand, uh, which currently.</p><p>Isn’t that clear. We see a lot of different communication coming out of Adobe from different departments. And it’s not just this, not just one and this [<a>00:40:00</a>] Nu not one guideline that tells Adobe employees yeah. In what way they should communicate the Magental brand. And so currently, if you go to magenta.com, you’re redirected to a Adobe page that says Magento is now Adobe commerce.</p><p>And that has really angered me, um, because it’s, it’s false. And even if I talk directly to Adobe people and especially the decision makers, they’re like, yeah, that’s not the, that’s not the right communication. That’s not the right wording</p><p>[<a>00:40:30</a>] <strong>Kalen:</strong> or accurate thing. Is that majo Medo, uh, Magento commerce edition is now Adobe commerce edition.</p><p>Mm-hmm so I could understand the, the, the, the mix up there. Um, but yeah, the issue</p><p>[<a>00:40:42</a>] <strong>Willem:</strong> there is that the organization. Adobe’s such a big organization. They have a content department. Oh yeah. And a marketing department. And they, they get assigned to update a page and they’re like, oh yeah. So, uh, I, I read that magentas now Adobe commerce and they put it there and then then if [<a>00:41:00</a>] you wanna get that change again, you need to go through 10 layers.</p><p>Me as a community member, magenta community member need to go through 10, 10, 10 different shacks in a chain to reach their content apartment. And then they’re like, well, I’m not sure if that’s actually. I’ve read this document that says that Magento no longer is called that. So, yeah, it’s, uh, it’s, it’s difficult, but they they’re working on a plan to do that better and work more with the community together.</p><p>Um, we’re working on, on, um, uh, a better format to, for the maintenance of Magento open source for pool requests on the official Magental repository to, um, to get more influence from the community to get things changed in Magento core, um, which is, um, which is looking promising. So, uh, it’s not gonna be the Magental LTS S YESS that that we’ve been, [<a>00:42:00</a>] um, that was a plan, a concept that we worked on for a long time, especially together with Eric EY mm-hmm</p><p>And, um, at the time that he left it also became clear that, uh, not. Every department and Adobe signed off on that plan. And, um, and eventually they decided to, um, um, to focus on improving the workflow of contributions and, and, uh, um, giving more ownership to the community over the product in a different way than having two versions.</p><p>They basically said, if it’s so hard for us to maintain one version of magenta together with the community, then we’re gonna make it even more complicated. If we’re gonna have two versions of Magento and then find a way to, to, uh, to do that well. So they said let’s just focus on one version of the product.</p><p>Um, honestly,</p><p>[<a>00:42:53</a>] <strong>Kalen:</strong> that makes sense to me. I know I still don’t completely understand the short term and long term thing. I know you tried [<a>00:43:00</a>] explaining it to me once, but it, that makes sense to me, like,</p><p>[<a>00:43:05</a>] <strong>Willem:</strong> you know, it’s fine enough to, um, In the end, it all boils down to what the vision is that the Adobe currently has for open source.</p><p>And that’s what I want to get on the table. I, I wanna</p><p>[<a>00:43:18</a>] <strong>Kalen:</strong> see, I, I could venture a guess, but I, but, uh, I think, I think I’ve thrown enough grenades this month. I’m gonna, I’m gonna,</p><p>[<a>00:43:28</a>] <strong>Willem:</strong> I’m gonna hold. No, I, I just. I wanna get a, a as clear as possible picture of what Adobe wants to invest in open source and community and what the decisions are that they wanna make on, on that product and see how we can move forward together, uh, between the community and Adobe.</p><p>And, um, yeah, it’s, it’s, um, it’s a challenge for them to really oversee the big picture of community and the ecosystem and all of the actors that [<a>00:44:00</a>] are like the whole hosting extension vendor payment providers, all of the SaaS providers, the agencies, the merchants, the pictures, it’s such a big picture to paint mm-hmm and to make them understand what, what the total value of that ecosystem is to Adobe mm-hmm and then how that could translate into.</p><p>um, growth of the Adobe commerce product. Mm-hmm mm-hmm but yeah, it, it, it, it requires a, a good understanding and, and connection with the community from Adobe mm-hmm and, and all of the people that really had that connection with the community, talking about band marks and Eric airway, fairway, a lot of other, a lot of architects that, that were in touch with the community that left, um, she road who moved to the background, um, uh, you know, is what</p><p>[<a>00:44:55</a>] <strong>Kalen:</strong> is her role now?</p><p>And I was actually</p><p>[<a>00:44:57</a>] <strong>Willem:</strong> Sherry moved to [<a>00:45:00</a>] developer relationships, um, more, uh, Adobe wide. So she does that for, um, uh, for multiple Adobe products. Got it. Okay. Um, got it. So, um, Yeah, she moved a little bit more, well, little bit, she moved away from the, the Magental product and, uh, from commerce. Yeah. From commerce.</p><p>Yeah. And more into the other products at Adobe office. Got it. That makes sense. She’s still, uh, um, she’s still active in, um, in, um, keeping, keeping a finger on the, on, on the pulse, on the pulse with yeah. With her colleagues at Adobe seeing what’s going on and giving them advice on how to, uh, collaborate with the community.</p><p>So, um, yeah, I think she’s, she’s still somewhat involved in the background, but, um, mm-hmm yeah. Um, makes sense. Yeah. Uh, a lot of the, the key [<a>00:46:00</a>] figures that we knew from the conferences and, uh, and, and social media, they, they’re no longer in that, in that role at Adobe. So, yeah. Yeah. It’s hard to, uh, to, it’s a, it’s an</p><p>[<a>00:46:12</a>] <strong>Kalen:</strong> evolving very message now it’s, it’s an evolving landscape on Adobe side of things.</p><p>Yeah. Yeah.</p><p>[<a>00:46:20</a>] <strong>Willem:</strong> And it’s always, there’s always new people coming to fill the spots if, if someone changes positions and it’s just, it’s the nature of organization like Adobe people are more focused on, on, on their career path and they fulfill certain role. And then. They get this really good opportunity at another company.</p><p>And they feel like they they’re up to a new challenge. I want to have a change of, of scenery. Um, and that makes sense, but it’s harder for us as a community. I mean, we are we’re here and we’re staying here. We’ve been doing the Jetta stuff for more than 10 years. Yeah. And even if we do a career switch, it’s likely that we still keep doing magenta stuff.</p><p>[<a>00:47:00</a>] So we, we we’re still here. And then, well, this, we,</p><p>[<a>00:47:03</a>] <strong>Kalen:</strong> I mean, this is, what’s so cool about me, Jos is that it’s, it’s, it’s giving all of the long timers in the community, a place to really put efforts. Um, and, and like you said, hopefully this can all be one, one big happy family collaboration with, um, with, uh, Adobe and everything.</p><p>And, um, that’ll be best. I really. .</p><p>[<a>00:47:28</a>] <strong>Willem:</strong> Yeah, I really see it as a playground currently where we can kind of explore in what way we wanna work with the magenta product and just see if we have the space to just innovate and do have total control of the product, what happens mm-hmm and then kind of use that as an inspiration.</p><p>um, it’s hard to define now towards Adobe to say like, well, if you allow us to, to do more with the product, you will get this and this and this and this. [<a>00:48:00</a>] That will be the result of that. Yeah. We don’t have like a real, real, tangible, real something. You can really tell them this is the value that we will give to the product.</p><p>If you allow us to.</p><p>[<a>00:48:11</a>] <strong>Kalen:</strong> And by the way, as this progresses, let’s say fast forward, six months, you start to get some of those, uh, additional features or additional improvements in the, uh, fork layer. I’m not, I’m probably using that word wrong, but in the, in the, in the, as you start to build out this section of code that is different from the mirror.</p><p>And then as you start to get some traction from merchants or other areas in the community, then the conversation completely changes from, oh, can you do, can you please do this for us to, Hey, here’s a feature that’s valuable. Do you guys want it for free</p><p>[<a>00:48:46</a>] <strong>Willem:</strong> it’s battle test it. It’s been used by</p><p>[<a>00:48:49</a>] <strong>Kalen:</strong> couple. And then it has independent once it has independent traction.</p><p>And once you get a, a merchant that’s on their radar that, um, that cares about [<a>00:49:00</a>] that and asks them about that, that’s where the, the, the entire dynamic completely changes to where they go. Yeah. That, okay. Yeah, go ahead. Let’s do it. Um, and so I, I it’s, you know, it’s funny, it’s, it’s actually historic because the magenta community has been talking about a fork forever.</p><p>Right. And there have been different attempts at a fork, and they’ve essentially none of them have really gone anywhere, um, for, I mean, for, you know, all intents and purposes. So the fact that this is actually happening is, is pretty cool. I mean, um, just from a historical standpoint,</p><p>[<a>00:49:38</a>] <strong>Willem:</strong> Yeah. Yeah. And one of, one of the focuses that I’ve added to the mix now, like we, we, we started very European centered because we just, I mean, you know, the time difference between just us two is so complicated to schedule things.</p><p>Um, if you have three time zones, I now see with the magenta association, we have people from [<a>00:50:00</a>] AZA, Europe and America. Yeah. That’s impossible. That means the only time that I can do meetings with the association where everyone is in daytime is for me is half us five, uh, an evening. Um, then we can have one and a half hour while we can talk while, um, America has the morning and Asia has their evening.</p><p>Um, so it’s, it’s the only time that we can schedule calls now. Um, and with major west, we just, we went for, for, for velocity so we can get things we can achieve things fast. Yep. Um, and then we started to include people from more, uh, from the Americas. Um, so then we needed to move our meetings to the end of the day, so that it’s the morning for the us.</p><p>Uh, and now I’m, I’m really trying to find ways how we can reach all of the other areas like, uh, south America, people from Asia try to, [<a>00:51:00</a>] to that’s include more ity.</p><p>[<a>00:51:02</a>] <strong>Kalen:</strong> I was actually talking to somebody in south America about this who is a, you know, community oriented, um, person that, um, was asking, you know, Hey, are you getting involved?</p><p>And, you know, they were saying, well, you know, you don’t really have any, any representation from Latin America at the moment on the, on the thing. And so, um, I was thinking that would be. Um, you know, and, and, and I’m all about, Hey, you gotta, you gotta get started. We’re it makes sense. It’s in Europe. Awesome.</p><p>You guys are getting things going, but as you start branching out, um, you know, I was just say, get, get somebody like that. Or obviously there’s a number of people who could, who could fill that role. Um, whatever it looks like if it’s not on the actual board, or I don’t know how the board is structured, but if you can get people like that to get a little bit involved and have some visibility, I think, I think that’s exactly what you already said that you’re, that you’re working to do.</p><p>Yeah. But I think that that’s mostly in the messaging</p><p>[<a>00:51:59</a>] <strong>Willem:</strong> [<a>00:52:00</a>] ownership. Yeah. It’s mostly in the messaging to, to really. Um, invite people in, I mean, so many things that we do are completely open mm-hmm or I think the most transparent organization currently out there in the community hundred percent, but you can, you can just, you can join our, our discs, it’s chat.mas.org.</p><p>Um, you can see, uh, when the meetings are happening. So we announce all the content meetings and the technical meeting. We announce those on disco with the link. Anyone can join and listen in and share their IDs. Um, anyone can pick up a task on this distribution and the, the mirror that we’re building. Um, but it, I mean, to get involved with a community, you need to like step in and get.</p><p>We can’t really, I can’t pull you in to feel engaged with us because you need to, it’s like at a conference, the Pacmac, uh, Pacman principle. Yeah. When you [<a>00:53:00</a>] stand in a circle and you keep the circle open so that anyone that is interested can join, they can join a conversation and then they become part of it.</p><p>But so we’re not me. Mutuals is not like a closed circle. It’s very much open, but it, it depends on the person that wants to join to step into that circle and just start listening in. And then as soon as they feel like I have something, I have something to ask or something to, to contribute here. And that’s how.</p><p>I mean, I, I didn’t really get into the community. Really got the feeling that I became part of the magenta community until I did my first hackathon. Yeah. Uh, I went to a lot of conferences and I, I listened to people and I met some people, but it was hard to connect. And then the first time I did a hackathon, uh, was especially Peter up from Hans who really.</p><p>Made me feel part of, of their little team and, um, invited me in and from there I started to feel part of the community. Yeah.</p><p>[<a>00:53:58</a>] <strong>Kalen:</strong> And it’s yeah. And a [<a>00:54:00</a>] hundred percent. I agree there. I think that for particularly, if there are people that have been longtime contributors in the community and for whatever reason, they haven’t had the reason to get involved in majors.</p><p>They’ve just been busy with work. They’ve been whatever. I think that, and I think I, this is where I’m starting to see what my role can be with this whole community building thing is to, it could be as simple as being like, Hey, you know, here’s somebody in Latin America, that’s been an active contributor for a long time.</p><p>How can we plug them in? What’s a, what’s a low hanging. Where we can say, Hey, uh, it could be as simple as maybe there’s localization stuff that you guys wanna do and say, Hey, let’s just make this person assuming that they have a little bit of time. They can dedicate to it. Like here’s somebody that would make sense to plug in doing localization or, um, you know, some, some, some minimal level of, uh, I guess the way I think of it is [<a>00:55:00</a>] what is the, what’s the minimal level?</p><p>Let’s say, we wanna say, let’s say we wanna add a, a Latin America representative, uh, today, right? What’s the low everybody’s busy, right? Everybody, they may not have a specific thing that they want to go do a pull request for or whatever, but what is the lowest hanging fruit where we can say, Hey, can you commit an hour a month?</p><p>Can you commit an hour, a quarter to do X, X could be as simple as. I’m gonna talk about it on social media. It could be as simple as add me to the website. And if there’s anybody in Latin America who now they have a friendly face. Now they have a point of contact. Um, it could be as I think as, and then as they see representation from their neck of the woods on the website or whatever the official thing is, then I think that’ll help to build traction.</p><p>Um, mm-hmm in addition to all of the other ways that you currently have to build traction [<a>00:56:00</a>] it’s</p><p>[<a>00:56:01</a>] <strong>Willem:</strong> so I’ve also been thinking it’s so hard to classify. What, what a community member. Means like, when are you, when it’s the feeling? The, the mm-hmm, the only thing. Like you making someone feel like they belong and they are part of a hundred percent.</p><p>Yeah. Do they need to contribute for that? No, but, but how, how can you make them feel belong belonging if they, if they don’t interact or if they don’t join, join the disc or join the slack or join the conversation, then it’s really hard to really, to, to get a, get a feeling of a people feel included or not.</p><p>[<a>00:56:45</a>] <strong>Kalen:</strong> Um, and when I, when I had this particular conversation, I could tell it was a feeling thing. It was a, it was like, oh, so what, what do you think about ma major? Because I generally. Everybody is super excited about may Joss. And, um, and then [<a>00:57:00</a>] it was like, oh, well, you know, there’s nobody from Latin America on the thing.</p><p>It’s all Europe. And I could te and I understand the reasons why that’s the case. And I think what you guys were doing to bootstrap is fantastic, but I also could understand. The feeling, the subjective feeling somebody might have, who’s been active in Magento for a decade that goes, well there, like there’s nobody there.</p><p>Right. And, and so I, I’m just saying what’s the simplest way. We can add people there from different places. Um, and, and, uh that’s but I, I agree with you, it’s a subjective thing, right? Like you have a very clear objective path. If you wanna get involved, get involved. There’s no barriers. There’s no, nothing.</p><p>Just go for it. Um, yeah, but I think there, there, there’s a, there’s a feeling that people have if they’re not, if they’re not invited in, right. Like I think if somebody’s been active in a Magento for a long time, they care about it. It matters to them. [<a>00:58:00</a>] Let’s invite ’em in, let’s just invite ’em in whatever that means.</p><p>And I can literally be the person to do that. I can figure out how to. Invite them in whatever that means. Mm-hmm , you know</p><p>[<a>00:58:10</a>] <strong>Willem:</strong> what I mean? Yeah. Yeah. So it’s something I’ve been thinking about for a while now. What if we can organize certain, certain meetings or, uh, actually ever since I, I mentioned this, uh, at major S uh, phai has been live streaming, all of his work he does in the weekends.</p><p>He usually works on major west on Sunday, and then that’s cool in desk. He does this water cooler where you can just, um, which is basically chat room mm-hmm and, um, he usually tweets like, oh yeah, I’m now live coding and, uh, join, join. And, uh, and talk with me, see what I’m doing. That’s cool. Um, yeah, it’s, it’s um, it’s hard to get.</p><p>To get connected with people that, that you’re not connected with. Y like [<a>00:59:00</a>] we can tweet, Hey, please join us. But then if someone doesn’t feel personally invited and I don’t know who that person is, how do I</p><p>[<a>00:59:10</a>] <strong>Kalen:</strong> reach? Well, I’m just saying, so that can li I’m just saying I can literally do that. Like, that can be my little way of helping out is if mm-hmm to the extent that you care about my feedback.</p><p>I can say, Hey, here’s somebody let’s plug ’em in. Let’s do it in a way that’s really easy and simple and doesn’t require anybody’s time. And I think will help, I think will help the build traction in different</p><p>[<a>00:59:32</a>] <strong>Willem:</strong> places. Yeah, I would, I would just love seeing new faces on these meetings that we have on the content and the tech, uh, meetings that we have.</p><p>Um, we’re working on the diversity and inclusion thing. I think fi I wrote a block post that’s going to be released this week. Uh, Chilan from one sub checkout. She, um, she’s been working that with fi I, um, so, um, there’s a plan. There’s a plan there to see how we can include more people. Um, [<a>01:00:00</a>] it’s one of the reasons I’m also very excited about New York is because I know a lot of people from, uh, Latin America and, uh, Asia will be coming there that I’ve never seen in person yet.</p><p>So, um, yeah, I wanna brainstorm with them like what people like VGA, Kalani, uh, who has so much connections, um, with, uh, with the community and Asia, uh, what his ideas are, how we can, how we can get, get people from, um, from those regions involved totally now. So it’s yeah, it’s not unwillingness. Yeah, how it’s it’s just, I’m</p><p>[<a>01:00:36</a>] <strong>Kalen:</strong> not difficult.</p><p>It’s no, I’m not saying, and I’m not saying it’s, it’s, it’s unwillingness by any stretch. Everybody’s busy. You’re stretched to the max everybody’s, everybody’s doing a bunch of stuff. Uh, and we can talk more about it offline. I, I basically, um, uh, have some, you know, I think that, and I think it’ll continue to happen, but I’m just, I have some ideas that I think could accelerate it.</p><p>Um, speaking of New York, [<a>01:01:00</a>] the official ma talk me, I, I think this might be the second ever ma talk, meet up. I think we did one at imagine it was pretty fun back a few years ago. Um, got a little bit of trouble because we overlap with some other official and they imagine stuff, but that’s okay. Um, so we have 40, like 41 people of RSV peed.</p><p>And, um, and so, and then you got anxious. Did I get anxious? I got a little, I guess I did get a little, if I don’t think about it, I don’t get anxious if I think about it, you know, are we gonna kicked out? Maybe who knows, who cares? It’ll be fun if we get kicked out or if we don’t get kicked out of the, of the bar where we’re at.</p><p>Um,</p><p>[<a>01:01:47</a>] <strong>Willem:</strong> yeah. So look, we, we might be moving to a different location that, uh, that can, um, accommodate more than 40 people. Yeah.</p><p>[<a>01:01:56</a>] <strong>Kalen:</strong> We’ll link to the LinkedIn event and you can find the location there. So [<a>01:02:00</a>] we’ll figure that out. We, I didn’t know if we’d have three people RSVP or what, but, so when we went over 40, I was like, okay, alright, good times.</p><p>[<a>01:02:10</a>] <strong>Willem:</strong> Yeah. I, I think we’ll, we’ll probably get a bit more than that even, uh, as the events grow near.</p><p>[<a>01:02:19</a>] <strong>Kalen:</strong> I think so, man, I think so.</p><p>[<a>01:02:23</a>] <strong>Willem:</strong> So that should be fun. It’s gonna be fun for sure. I’m</p><p>[<a>01:02:25</a>] <strong>Kalen:</strong> excited. Yeah. I’m excited about New York.</p><p>[<a>01:02:29</a>] <strong>Willem:</strong> A lot of west people will be represented.</p><p>[<a>01:02:32</a>] <strong>Kalen:</strong> Are you like six of five? How tall are you? I keep imagining what it’s gonna be like to meet you in person.</p><p>[<a>01:02:38</a>] <strong>Willem:</strong> I can’t tell you an American. I can tell you in European. Tell me</p><p>[<a>01:02:42</a>] <strong>Kalen:</strong> European</p><p>[<a>01:02:44</a>] <strong>Willem:</strong> meters one meter 98.</p><p>[<a>01:02:46</a>] <strong>Kalen:</strong> Ah, okay. Okay. So you’re almost okay, so you’re tall almost two meters. Yeah. Okay. Okay. Good, good, cool. I was imagining you cowing over me in person.</p><p>[<a>01:02:57</a>] <strong>Willem:</strong> I, I can adjust. [<a>01:03:00</a>] doing, I won’t look down on you, but, um, yeah, we, we have four or five people from hos, uh, joining the, the meet up as well.</p><p>And um, there’s gonna be four people including me from the association. So that’s also wait, dude, are you like</p><p>[<a>01:03:20</a>] <strong>Kalen:</strong> six foot four? Dude, you’re giant. If that’s one meter 98, you’re a giant Viking dude. Holy</p><p>[<a>01:03:28</a>] <strong>Willem:</strong> cow. Six foot four, two centimeters.</p><p>[<a>01:03:37</a>] <strong>Kalen:</strong> You’re taller than six, four. You’re like six, five,</p><p>dude. You’re like, this is madness.</p><p>[<a>01:03:48</a>] <strong>Willem:</strong> 6, 6, 6, 6. Holy</p><p>[<a>01:03:53</a>] <strong>Kalen:</strong> it’s giant, bro. like, you could be a, you could be a basketball player. [<a>01:04:00</a>] You look so regular height on zoom on a, on Riverside</p><p>[<a>01:04:10</a>] <strong>Willem:</strong> uh, anyway, um, uh, we have, uh, Slava. Uh, fatal me and Danny, uh, from the association all coming to the meetup as well. Uh, so I think we can have a really good conversation between the different organizations and the community there mm-hmm so I’m really looking forward to that. Let’s make some plans for, uh, the best domination.</p><p>Yeah. And the best possible future for, uh, magenta open source between us, the community, us as the community and Adobe</p><p>[<a>01:04:51</a>] <strong>Kalen:</strong> and the major board yacht club. Don’t forget about the ma board yacht club, please. Yeah. Gotta keep that in the mix. at all possible. I have kids to [<a>01:05:00</a>] feed, do it for the kids, do it for the children.</p><p>[<a>01:05:04</a>] <strong>Willem:</strong> um, good. Um, let’s wrap this up. Shall we? Yeah, let’s do that. And we have one coming up. That’s gonna be focused on Magental extensions. Oh, yes. An</p><p>[<a>01:05:17</a>] <strong>Kalen:</strong> episode. Yeah. We, we talked to P P PJ Peter yacht about doing that. Yeah. So that’ll be, that’ll be fun. Um, so we’ll see when we’ll get that scheduled in. Um, so yeah, good times.</p><p>Thanks everybody for tuning in and we will see you next week.</p><p>[<a>01:05:38</a>] <strong>Willem:</strong> Bye. Ah,</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>Everyone Loves A Good Slack Rant</itunes:title>
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Thank you to our sponsors:

Future Commerce – https://futurecommerce.fm/
MageChat – https://magechat.club/
Hyva – https://hyva.io/</itunes:summary>
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Thank you to our sponsors:

Future Commerce – https://futurecommerce.fm/
MageChat – https://magechat.club/
Hyva – https://hyva.io/</itunes:subtitle>
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      <content:encoded><![CDATA[<p>In this episode, Willem and I talk a little bit about some of the pain Amasty extensions have caused to Magento developers but also try to provide some constructive criticism to an extension company that...</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>In this episode, Kalen sits down with Isaiah Bollinger to review (and roast!) some of the interesting and absurd bits about the Magic Quadrant. Isaiah is the CEO of Trellis Commerce – a leading ecommerce...</p>
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      <title>Willem Hasn’t Trained His Algorithm At All</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sat, 27 Aug 2022 11:26:25 +0000</pubDate>
      <author>willem@hyva.io (kjordan)</author>
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      <content:encoded><![CDATA[<p>[00:00:00] Willem: Welcome to Mitch talk. This is episode 233 and my name is venom [00:00:09] Kalen: and I’m Kalin. That was that. That was, that sounded extraordinarily professional, like very. Very slow, calm, confident....</p>
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      <title>Kiel Is A Super Saiyan Version Of Kalen</title>
      <description><![CDATA[<p>In this episode, Kalen sits down with Willem Wigman. — [00:00:00] Kalen: all right, man, should we do the intro? You want to clap? Let’s clap. Like [00:00:04] Willem: when we just landed the airplane....</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sat, 20 Aug 2022 12:34:11 +0000</pubDate>
      <author>willem@hyva.io (kjordan)</author>
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      <content:encoded><![CDATA[<p>In this episode, Kalen sits down with Willem Wigman. — [00:00:00] Kalen: all right, man, should we do the intro? You want to clap? Let’s clap. Like [00:00:04] Willem: when we just landed the airplane....</p>
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      <itunes:title>Kiel Is A Super Saiyan Version Of Kalen</itunes:title>
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      <description><![CDATA[<p>In this interview, Kalen sits down with Damien Retzinger, the Founder of Graycore, a software engineering firm specializing in ecommerce, as well as a member of the Magento Open Source Task Force.</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 12 Aug 2022 16:17:20 +0000</pubDate>
      <author>willem@hyva.io (kjordan, Damien Retzinger)</author>
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      <title>One Magento Generation Ahead Of Me</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 29 Jul 2022 22:15:01 +0000</pubDate>
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      <title>Magetalk Episode 229: Phillip Jackson Owes Me An Apology</title>
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      <pubDate>Sat, 2 Oct 2021 12:17:55 +0000</pubDate>
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      <content:encoded><![CDATA[<p>In this episode, we sit down and talk about a little bit of everything – from advertising to Kalen’s track record on predictions, a little bit of Magento, and moaar. Kalen has launched a new...</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>Phillip and Kalen are trying to do the oft-attempted, rarely accomplished Reverse Podfade. Will they succeed? Only time will tell.</p>
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      <pubDate>Fri, 18 Sep 2020 12:00:22 +0000</pubDate>
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      <content:encoded><![CDATA[<p>No longer coming to you live from his kitchen table, David Manners joins us for his FIFTH appearance on MageTalk, an-all time guest record. Kalen sits down with David to discuss some of the finer...</p>
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      <title>MageTalk Episode 223: “Death by a 1000 Pings” (feat. Eric Hileman, CEO at MageMojo)</title>
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      <pubDate>Tue, 1 Sep 2020 12:00:19 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>Kalen is joined by the venerable Riccardo Tempesta (a.k.a THE RICK) – CTO at MageSpecialist. They discuss the separation between a company and a personal brand, and Kalen’s forever stan of PHP as a coding...</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <author>willem@hyva.io (philwinkle)</author>
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      <content:encoded><![CDATA[<p>How do you create an accurate budget? Is there a difference between a good agency or a bad agency – and is there a correlation between developer happiness and their fit; and what about factors...</p>
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      <itunes:title>MageTalk Episode 220 – Budgets: Healthy at Every Size</itunes:title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <title>MageTalk Live Episode 218 – “Content Security Policy is Dead”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <pubDate>Fri, 19 Apr 2019 13:00:51 +0000</pubDate>
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      <pubDate>Fri, 22 Mar 2019 13:00:17 +0000</pubDate>
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      <pubDate>Fri, 8 Mar 2019 13:00:47 +0000</pubDate>
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      <pubDate>Fri, 22 Feb 2019 13:00:26 +0000</pubDate>
      <author>willem@hyva.io (Jordan Griffey)</author>
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      <content:encoded><![CDATA[<p>The boys are back to bantering about bananas, PWA, the landscape of development, and the fact that Kalen might be more of a Laravel guy… Listen Now! Show Notes</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 25 Jan 2019 16:18:37 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>The guys talk about Phillip’s perspective on Magento 2.3. PLUS: hosted PWA PaaS? Is that even possible? PLUS: the Return of Joe Constant!</p>
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      <title>MageTalk Episode 183 – “How Do You Pronounce Pecan?”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 27 Nov 2018 16:44:46 +0000</pubDate>
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      <content:encoded><![CDATA[<p>What does a well-written mission statement look like? What is the purpose of an organization? How do you define your purpose? These are all questions we take a look at when reviewing what the new...</p>
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      <itunes:title>MageTalk Episode 183 – “How Do You Pronounce Pecan?”</itunes:title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 29 Oct 2018 03:29:51 +0000</pubDate>
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      <itunes:title>MageTalk Episode 182 – Meet Magento New York Preview!</itunes:title>
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]]></description>
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      <title>MageTalk Episode 180 – When Life Hands You Applets, You Make Appletade</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 12 Oct 2018 15:07:17 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Patent trolls are back? Kalen’s fasting from social media. Renewed fears around End of Life begin to surface as Magento 2.2 is just 11 months away from We’re gearing up for Meet Magento New York...</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <link>https://magetalk.com</link>
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      <description><![CDATA[<p>Is open source the future of enterprise? Is open source a safe bet? This episode of MageTalk After Dark we run the gamut of IRCE review to PWA niceties.</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <description><![CDATA[<p>Recorded LIVE on June 20, 2018 we dive deep into Magento certification exams for Magento 2 and beyond. Special guests include Peter Manijak from Magento U, Magento Master David Alger from Classy Llama, and Todd...</p>
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      <itunes:subtitle>Recorded LIVE on June 20, 2018 we dive deep into Magento certification exams for Magento 2 and beyond. Special guests include Peter Manijak from Magento U, Magento Master David Alger from Classy Llama, and Todd Christensen of Something Digital. Listen now!</itunes:subtitle>
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      <title>MageTalk Episode 175 – “Pixelated Face of Mine” (w/ Andrew Levine, Magento)</title>
      <description><![CDATA[<p>Recorded LIVE on May 23, 2018 we interview Magento PWA developer Andrew Levine to talk about the future of the Magento platform. This was days after the Adobe / Magento acquisition news so the timing...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 16 Aug 2018 03:53:52 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Recorded LIVE on May 23, 2018 we interview Magento PWA developer Andrew Levine to talk about the future of the Magento platform. This was days after the Adobe / Magento acquisition news so the timing...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 175 – “Pixelated Face of Mine” (w/ Andrew Levine, Magento)</itunes:title>
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      <title>MageTalk Episode 174 – LIVE with Slava from Atwix (w/ Slava Kravchuk)</title>
      <description><![CDATA[<p>The beginning of a long stint of live podcasts as recorded on Youtube, we sit down with Slava from Atwix before his long overland journey from Ukraine to South Africa! Atwix is a premier Magento...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 16 Aug 2018 03:47:20 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>The beginning of a long stint of live podcasts as recorded on Youtube, we sit down with Slava from Atwix before his long overland journey from Ukraine to South Africa! Atwix is a premier Magento...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 174 – LIVE with Slava from Atwix (w/ Slava Kravchuk)</itunes:title>
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      <title>MageTalk Episode 173 – Kalen Visits Ecommerce Fuel</title>
      <description><![CDATA[<p>In this special edition of MageTalk our very own Kalen Jordan appears on the Ecommerce Fuel podcast, a podcast for a community of engaged 6 and 7-figure digital commerce store owners. The show is hosted...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 16 Aug 2018 03:35:22 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>In this special edition of MageTalk our very own Kalen Jordan appears on the Ecommerce Fuel podcast, a podcast for a community of engaged 6 and 7-figure digital commerce store owners. The show is hosted...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 173 – Kalen Visits Ecommerce Fuel</itunes:title>
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      <title>MageTalk Episode 172 – “The Magento Community Productivity Quotient”</title>
      <description><![CDATA[<p>“They thought I did it in Node.js and I did it in jQuery and they emoji’d me to death” Kalen reacts to the livestream and Phillip talks about the SD Accelerator, Magento 2.0 End of...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 4 Jun 2018 12:21:25 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
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      <content:encoded><![CDATA[<p>“They thought I did it in Node.js and I did it in jQuery and they emoji’d me to death” Kalen reacts to the livestream and Phillip talks about the SD Accelerator, Magento 2.0 End of...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 172 – “The Magento Community Productivity Quotient”</itunes:title>
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      <title>MageTalk Episode 171 – “Bob’s Your Uncle”</title>
      <description><![CDATA[<p>Upon deeper dive into the release of Magento 2.2.4 features Kalen and Phillip as the all-important question: how much bundling of 3rd party integrations in Magento is too much? Is there a line and does...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 25 May 2018 12:53:02 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Upon deeper dive into the release of Magento 2.2.4 features Kalen and Phillip as the all-important question: how much bundling of 3rd party integrations in Magento is too much? Is there a line and does...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 171 – “Bob’s Your Uncle”</itunes:title>
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      <itunes:summary>Upon deeper dive into the release of Magento 2.2.4 features Kalen and Phillip as the all-important question: how much bundling of 3rd party integrations in Magento is too much? Is there a line and does the 2.2.4 release cross it? Listen now!</itunes:summary>
      <itunes:subtitle>Upon deeper dive into the release of Magento 2.2.4 features Kalen and Phillip as the all-important question: how much bundling of 3rd party integrations in Magento is too much? Is there a line and does the 2.2.4 release cross it? Listen now!</itunes:subtitle>
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      <title>MageTalk Episode 170 – “Level Up” Live at Imagine 2018</title>
      <description><![CDATA[<p>Phillip and Kalen recap the first day and a half of Imagine 2018, and Kalen remarks how the entire Magento community is being asked to “level up” with a call to higher standards and higher...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 21 May 2018 14:15:47 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Phillip and Kalen recap the first day and a half of Imagine 2018, and Kalen remarks how the entire Magento community is being asked to “level up” with a call to higher standards and higher...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 170 – “Level Up” Live at Imagine 2018</itunes:title>
      <itunes:author>philwinkle</itunes:author>
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      <itunes:subtitle>Phillip and Kalen recap the first day and a half of Imagine 2018, and Kalen remarks how the entire Magento community is being asked to &quot;level up&quot; with a call to higher standards and higher goals from Magento CEO, Mark Lavelle. Listen now!</itunes:subtitle>
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      <title>MageTalk Episode 169 – An Evening with Eric Hileman</title>
      <description><![CDATA[<p>Eric Hileman from MageMojo and Mojo Stratus fame join us to get down and dirty in the nitties and the gritties about what makes scaling on AWS so difficult, and how running Magento in the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 16 May 2018 03:35:11 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Eric Hileman from MageMojo and Mojo Stratus fame join us to get down and dirty in the nitties and the gritties about what makes scaling on AWS so difficult, and how running Magento in the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 169 – An Evening with Eric Hileman</itunes:title>
      <itunes:author>philwinkle</itunes:author>
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      <itunes:subtitle>Eric Hileman from MageMojo and Mojo Stratus fame join us to get down and dirty in the nitties and the gritties about what makes scaling on AWS so difficult, and how running Magento in the cloud takes more expertise now than ever before. Listen now!</itunes:subtitle>
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      <title>MageTalk Episode 168 – “You’re Already Connected to Your Sister”</title>
      <description><![CDATA[<p>We hope you like talking about GDPR because this one is ALL. ABOUT. GDPR. Buckle up, buttercup. Show Notes</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 9 May 2018 13:58:36 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>We hope you like talking about GDPR because this one is ALL. ABOUT. GDPR. Buckle up, buttercup. Show Notes</p>
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      <itunes:title>MageTalk Episode 168 – “You’re Already Connected to Your Sister”</itunes:title>
      <itunes:author>philwinkle</itunes:author>
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      <itunes:summary>We hope you like talking about GDPR because this one is ALL. ABOUT. GDPR. Buckle up, buttercup.</itunes:summary>
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      <title>MageTalk Episode 167 – The Left Hand of Agreement / The Right Hand of Discord</title>
      <description><![CDATA[<p>What happens when Phillip forgets his headphones? Terrible audio quality, that’s what! Recorded 30 days before Imagine 2018 and never released, this episode held up production due to its neverending issues and basically almost never...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sat, 5 May 2018 02:50:07 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>What happens when Phillip forgets his headphones? Terrible audio quality, that’s what! Recorded 30 days before Imagine 2018 and never released, this episode held up production due to its neverending issues and basically almost never...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 167 – The Left Hand of Agreement / The Right Hand of Discord</itunes:title>
      <itunes:author>philwinkle</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b26347/b263478e-65a1-4581-9567-ca429b9b03fa/d9262b59-c94d-4da7-b24e-149e0545f03e/3000x3000/mt-ep-167-400x400.png?aid=rss_feed"/>
      <itunes:duration>00:55:18</itunes:duration>
      <itunes:summary>What happens when Phillip forgets his headphones? Terrible audio quality, that&apos;s what! Recorded 30 days before Imagine 2018 and never released, this episode held up production due to its never-ending issues and basically almost never saw the light of day.</itunes:summary>
      <itunes:subtitle>What happens when Phillip forgets his headphones? Terrible audio quality, that&apos;s what! Recorded 30 days before Imagine 2018 and never released, this episode held up production due to its never-ending issues and basically almost never saw the light of day.</itunes:subtitle>
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      <title>MageTalk Episode 166 – “Dark Souls”</title>
      <description><![CDATA[<p>“Doing Magento Development with one hand tied behind your back.” Kalen opines whether college is valuable for Magento developers, the guys break it down and get real about Magento 2.3; PLUS a review of the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 10 Apr 2018 16:14:44 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>“Doing Magento Development with one hand tied behind your back.” Kalen opines whether college is valuable for Magento developers, the guys break it down and get real about Magento 2.3; PLUS a review of the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
      <enclosure length="37042467" type="audio/mpeg" url="https://cdn.simplecast.com/audio/b263478e-65a1-4581-9567-ca429b9b03fa/episodes/9cb35cbb-99fc-4d39-8f51-01db51cfd2d1/audio/a307ffb1-337c-49e8-acab-42d8c0c852f3/default_tc.mp3?aid=rss_feed&amp;feed=HMwcf3j3"/>
      <itunes:title>MageTalk Episode 166 – “Dark Souls”</itunes:title>
      <itunes:author>philwinkle</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b26347/b263478e-65a1-4581-9567-ca429b9b03fa/9cb35cbb-99fc-4d39-8f51-01db51cfd2d1/3000x3000/mt-ep-166-400x400.png?aid=rss_feed"/>
      <itunes:duration>00:38:35</itunes:duration>
      <itunes:summary>&quot;Doing Magento Development with one hand tied behind your back&quot; - the guys break it down and get real about Magento 2.3, the &quot;Marathon Masters&quot; program and more. Listen now!</itunes:summary>
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      <title>MageTalk Episode 165 – “How Dare You”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 30 Mar 2018 14:05:16 +0000</pubDate>
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      <title>MageTalk Episode 164 – Gosh-Darned Data Privacy (w/ Kuba Zwolinski)</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 27 Mar 2018 16:48:19 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Kalen does his best Bill Clinton impersonation, the guys rap about GDPR – and we interview Kuba Zwolinski of Magebutton and Snowdog fame about the Magento Innovation Lab and how B2B can benefit from the...</p>
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      <title>MageTalk Episode 163 – “How to be Good at Flappy Bird” (w/ Erfan Imani)</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 13 Mar 2018 16:59:12 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Kalen gets new glasses, will he finally see the light? PLUS an interview with Erfan Imani, accomplished Triathlete and developer of the Magento Innovation Lab-recognized SPEQS augmented reality commerce experience. Also – a MageTalk First...</p>
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      <title>MageTalk Episode 162 – An Evening with Jon Woodall</title>
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      <content:encoded><![CDATA[<p>The guys sit down with Jon Woodall of Space 48 to talk B2B, the challenge of professional services, the growth of Mage Titans, and employing Magento Masters. Listen now! Show Notes Today’s special guest is...</p>
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      <pubDate>Tue, 20 Feb 2018 20:31:35 +0000</pubDate>
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      <title>MageTalk Episode 160 – “Australia’s a Big Joint”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>Kalen realizes that Australia is massive. The guys make a HUGE announcement. Phillip explains the super blue blood moon. Show notes 1:20 Shoutouts and Super Moons The boys give some statistics on the Podcast for...</p>
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      <title>MageTalk Episode 159 – We Have the Best Spam</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 2 Feb 2018 15:01:12 +0000</pubDate>
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      <title>MageTalk Episode 158 – “The Most Perfect Eric, Ever”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>Phillip and Kalen talk #magemh – an initiative to raise awareness for mental health in our Magento community. Plus: Kalen craps on one of our sponsors, NRF2018, Time Tracking software and Tensorflow/AI/ML. Show Notes Kalen...</p>
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      <title>MageTalk Episode 157 – “We Shan’t Speak About Monrovia”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 15 Jan 2018 13:00:13 +0000</pubDate>
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      <link>https://magetalk.com</link>
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      <title>MageTalk Classics – James Zetlen, Tony Brown and Brendan Falkowski</title>
      <description><![CDATA[<p>We’re still vacationing hardcore in the islands so we’re bringing you this classic episode from April 2017 you might have missed! James Zetlen, Tony Brown of Space48 and Brendan Falkowski join us to talk Imagine...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>We’re off for a week on vacation so we’re bringing you an episode you may not have heard – this is an interview from MageTalk LIVE at Imagine 2017 with Mark Lavelle! Show Notes Coming...</p>
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      <title>MageTalk Episode 154 – You’re a Creator of Creators</title>
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      <title>MageTalk Episode 153 – The “Epancimation” of Mimi</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 18 Dec 2017 13:00:33 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes In MageTalk Episode 153 we cover Magento 2.2.2(.2.2.2.2.2.2)’s release – and the guys get down and dirty into the features which make it one of the best (and most impressive) releases of Magento...</p>
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      <title>MageTalk Episode 152 – “My Spiritual Gift is Asking 300 Questions”</title>
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      <pubDate>Mon, 11 Dec 2017 13:00:33 +0000</pubDate>
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      <content:encoded><![CDATA[<p>What would trigger an M1 to M2 upgrade? Magento are having a content renaissance – a “content explosion”; Kalen buys Bitcoin. Show Notes This is episode one fiftyyy twooo! 2:14 – #Bitcoin10k Kalen predicted Bitcoin...</p>
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      <title>MageTalk Episode 151 – “Becky with the Good Hair”</title>
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      <title>MageTalk Episode 150 – The Sesquicentennial</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 27 Nov 2017 15:52:55 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes It’s the 150th episode of the Magento community podcast!! The guys start with a discussion on accessibility, it’s importance and how it benefits everyone. Where are things headed for voice assistance? The guys talk...</p>
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      <title>MageTalk Episode 149 – Meet Magento Spain 2017 Interviews</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 20 Nov 2017 13:00:37 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes This episode is made up of interview recordings from Meet Magento Spain. The first is with David Manners, a long-standing contributor turned Community Engineer at Magento. Originally from the U.K. and now residing...</p>
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      <title>MageTalk Episode 148 – “New Language Bankruptcy”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 7 Nov 2017 08:55:33 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes The special guest in this episode is the most famous hair in the community, Phil’s. Will he grow a mullet? Will he have to? “Go fudge me.” – Phillip Jackson</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <title>MageTalk Episode 147 – “Front to Back” (with Josh Warren, Creatuity)</title>
      <description><![CDATA[<p>Show Notes Kalen is joined by Creatuity’s Joshua Warren for this episode on one the new One Touch Ordering, the Magento Community Engineering Program, Magento 2, productizing eCommerce, B2B and the community. Amazon’s patent on...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 30 Oct 2017 21:43:47 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Kalen is joined by Creatuity’s Joshua Warren for this episode on one the new One Touch Ordering, the Magento Community Engineering Program, Magento 2, productizing eCommerce, B2B and the community. Amazon’s patent on...</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <author>willem@hyva.io (philwinkle)</author>
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      <itunes:title>MageTalk Episode 144 – “There’s a Doc-Shaped Heart in All of Us”</itunes:title>
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      <title>MageTalk Episode 143 – “You Made Bricks, You Died at 21” (w/ Brian Lange)</title>
      <description><![CDATA[<p>Show Notes Magento Office Hours by SD Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle Guest Brian Lange, Future Commerce – @brianjlange</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 5 Sep 2017 15:23:53 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Magento Office Hours by SD Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle Guest Brian Lange, Future Commerce – @brianjlange</p>
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      <itunes:title>MageTalk Episode 143 – “You Made Bricks, You Died at 21” (w/ Brian Lange)</itunes:title>
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      <itunes:summary>Brian Lange of the Future Commerce Podcast joins us to talk &quot;Magento Office Hours&quot;, a new community initiative by SD</itunes:summary>
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      <title>MageTalk Episode 142 – Magento 2 Solution Specialist Exam Review (w/ Ben Robie)</title>
      <description><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle Guests Ben Robie, DEG – @benjaminrobie</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 1 Sep 2017 15:57:32 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
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      <content:encoded><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle Guests Ben Robie, DEG – @benjaminrobie</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 142 – Magento 2 Solution Specialist Exam Review (w/ Ben Robie)</itunes:title>
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      <itunes:summary>The guys sit down with Ben Robie of DEG to talk about the new Magento 2 Solution Specialist Exam</itunes:summary>
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      <title>MageTalk Episode 141 – “A Trial Balloon for a Magento IPO”</title>
      <description><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 30 Aug 2017 16:32:56 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
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      <itunes:title>MageTalk Episode 141 – “A Trial Balloon for a Magento IPO”</itunes:title>
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      <title>MageTalk Episode 140 – “I’m Gonna Skenaegel It”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 24 Aug 2017 13:39:32 +0000</pubDate>
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      <description><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 7 Aug 2017 15:32:23 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 139 – “He Was Totally Hot, He Lent Me His Library Card”</itunes:title>
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      <itunes:duration>01:10:20</itunes:duration>
      <itunes:summary>The guys play a new game with Urban Dictionary featuring Magento Solution Partner names</itunes:summary>
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      <title>MageTalk Episode 138 – “Kalen Zero-to-Sixty-in-the-Podcast Jordan”</title>
      <description><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 27 Jul 2017 14:52:17 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
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      <itunes:title>MageTalk Episode 138 – “Kalen Zero-to-Sixty-in-the-Podcast Jordan”</itunes:title>
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      <itunes:summary>The guys rap about exclusivity, Magento 2 usage, Shopify&apos;s shady lies, Twitter bubbles and more</itunes:summary>
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      <title>MageTalk Episode 137 – “Hard Brexit – Thanks Obama”</title>
      <description><![CDATA[<p>Show Notes Merchant to Merchant Episode 5 – “Frenemies” MageTalk LIVE – San Diego Magento Meetup Launch Party – September 28, 2017 Kalen is moving to Austin Elena Leonova leaves Magento Rebecca Brocton (neé Troth)...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 21 Jul 2017 00:48:41 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Merchant to Merchant Episode 5 – “Frenemies” MageTalk LIVE – San Diego Magento Meetup Launch Party – September 28, 2017 Kalen is moving to Austin Elena Leonova leaves Magento Rebecca Brocton (neé Troth)...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 137 – “Hard Brexit – Thanks Obama”</itunes:title>
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      <title>MageTalk BONUS EPISODE – “Quality Content, Terrible Audio”</title>
      <description><![CDATA[<p>Show Notes A bonus episode for your enjoyment! Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 7 Jul 2017 13:38:37 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes A bonus episode for your enjoyment! Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <title>MageTalk Episode 135 – “The Great End-of-Life Debate of 2017”</title>
      <description><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 27 Jun 2017 12:33:37 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <title>MageTalk Episode 134 – “Getting an MBA in MBI” with Bob Moore of Magento</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 19 Jun 2017 20:17:26 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
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      <content:encoded><![CDATA[<p>Show Notes The guys are joined by the Head of Business Intelligence at Magento and Former CEO of RJMetrics. We hear about Roberts career history and how RJMetrics started and grew, despite having a logo that...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <title>MageTalk Episode 133 – The Gartner Report</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 15 Jun 2017 16:11:18 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <title>MageTalk Episode 132 – “The Worst Episode Ever”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 9 Jun 2017 16:32:06 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <title>MageTalk Episode 131 – #reallyintoshoeshatefeet</title>
      <description><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 5 Jun 2017 02:50:14 +0000</pubDate>
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      <itunes:title>MageTalk Episode 119 – “The Haircut by which All Other Haircuts are Judged”</itunes:title>
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      <title>MageTalk Episode 118 – IDC Survey review with Peter Sheldon</title>
      <description><![CDATA[<p>Show Notes Phillip and Kalen are joined by the Head of Strategy at Magento, Peter Sheldon and get to know his journey to Magento. What does Peter actually do for Magento? The guys quiz him...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 23 Feb 2017 15:13:48 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Phillip and Kalen are joined by the Head of Strategy at Magento, Peter Sheldon and get to know his journey to Magento. What does Peter actually do for Magento? The guys quiz him...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 118 – IDC Survey review with Peter Sheldon</itunes:title>
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      <itunes:duration>01:01:06</itunes:duration>
      <itunes:summary>The guys sit down with Peter Sheldon of Magento to discuss the new IDC economic impact survey</itunes:summary>
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      <title>MageTalk Episode 117 – 76 Minutes in Heaven (w/ TJ Gamble)</title>
      <description><![CDATA[<p>Show Notes Who doesn’t love the southern accent? Kalen is joined by TJ Gamble in this Phillip-less episode. TJ is the top dog at Jamersan, a B2B eCommerce focused and leading Magento development agency based in Alabama....</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 17 Feb 2017 21:36:12 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Who doesn’t love the southern accent? Kalen is joined by TJ Gamble in this Phillip-less episode. TJ is the top dog at Jamersan, a B2B eCommerce focused and leading Magento development agency based in Alabama....</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 117 – 76 Minutes in Heaven (w/ TJ Gamble)</itunes:title>
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      <itunes:summary>Kalen interviews TJ Gamble of Jamersan to talk about their experience building Magento sites</itunes:summary>
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      <title>MageTalk Episode 115 – “Fancy Your Schmancy”</title>
      <description><![CDATA[<p>Show Notes There is a strong Sherrie Cher theme to this episode. IF I COULD TURN BACK TIME… I would not offer to do these show notes for free. The guys first talk about the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 15 Feb 2017 04:15:27 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes There is a strong Sherrie Cher theme to this episode. IF I COULD TURN BACK TIME… I would not offer to do these show notes for free. The guys first talk about the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 115 – “Fancy Your Schmancy”</itunes:title>
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      <itunes:summary>Phillip channels Cher and sings us a rendition of &quot;If I could turn back towwwwmmm&quot;</itunes:summary>
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      <title>MageTalk Episode 116 – Achievement Unlocked</title>
      <description><![CDATA[<p>Show Notes Achievement unlocked: Phillip is a two time Magento Master! The guys talk about the Master program and who is in the Magento Masters 2017 class. The guys talk all the new stuff Kalen has...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 10 Feb 2017 15:33:06 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Achievement unlocked: Phillip is a two time Magento Master! The guys talk about the Master program and who is in the Magento Masters 2017 class. The guys talk all the new stuff Kalen has...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 116 – Achievement Unlocked</itunes:title>
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      <itunes:summary>We recap Magento Masters and talk about new features for Commerce Hero</itunes:summary>
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      <title>MageTalk Episode 114 – The First Rule of Side Conversation is Don’t Mention Side Conversation (w/ Rebecca Troth)</title>
      <description><![CDATA[<p>Show Notes Phillip and Kalen sit down with Rebecca Troth! Who is Rebecca Troth? She started with Magento in 2013 as a Junior Developer and introduced herself to the Magento community by means of a...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 3 Feb 2017 17:05:42 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Phillip and Kalen sit down with Rebecca Troth! Who is Rebecca Troth? She started with Magento in 2013 as a Junior Developer and introduced herself to the Magento community by means of a...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 114 – The First Rule of Side Conversation is Don’t Mention Side Conversation (w/ Rebecca Troth)</itunes:title>
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      <itunes:summary>Rebecca Troth joins the guys to talk about her history and growth in the Magento Community</itunes:summary>
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      <title>MageTalk Episode 113 – Political Cartography and 2017 Predictions</title>
      <description><![CDATA[<p>Show Notes It’s the 2017 prediction show! The last recorded show of 2016 is full of “seriously inaccurate” predictions for 2017 and community shoutouts. Max Chadwick’s Page Cache Hit Rate module is named extension of...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 4 Jan 2017 21:08:37 +0000</pubDate>
      <author>willem@hyva.io (kjordan)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes It’s the 2017 prediction show! The last recorded show of 2016 is full of “seriously inaccurate” predictions for 2017 and community shoutouts. Max Chadwick’s Page Cache Hit Rate module is named extension of...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 113 – Political Cartography and 2017 Predictions</itunes:title>
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      <itunes:summary>The guys love Magento so much they put a ring on it and try to predict what 2017 holds</itunes:summary>
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      <title>MageTalk Episode 112 – “Man, I Feel Like a Woman”</title>
      <description><![CDATA[<p>Show Notes Phillip &amp; Kalen (Phalen) get re-acquainted after a break in recordings before diving into the most recent controversial community topic that is ‘Code Shaming, inaugurated by Raphael Petrini’s tweet about a new idea for...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 22 Dec 2016 22:00:38 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Phillip &amp; Kalen (Phalen) get re-acquainted after a break in recordings before diving into the most recent controversial community topic that is ‘Code Shaming, inaugurated by Raphael Petrini’s tweet about a new idea for...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 112 – “Man, I Feel Like a Woman”</itunes:title>
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      <itunes:summary>The guys dive into &quot;code shaming&quot; and how to be inclusive in our community.</itunes:summary>
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      <title>MageTalk Episode 111 – “Manchester’s Crap” (w/ Jon Woodall and Tony Brown of Space48)</title>
      <description><![CDATA[<p>Show Notes Phillip &amp; Kalen are joined by Tony Brown, Technical Director and Partner at Space48, and Jon Woodall, Managing Director at Space48.</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 2 Dec 2016 15:20:18 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Phillip &amp; Kalen are joined by Tony Brown, Technical Director and Partner at Space48, and Jon Woodall, Managing Director at Space48.</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 111 – “Manchester’s Crap” (w/ Jon Woodall and Tony Brown of Space48)</itunes:title>
      <itunes:author>philwinkle</itunes:author>
      <itunes:duration>01:03:27</itunes:duration>
      <itunes:summary>2016 in Review from the perspective of the MageTitans founders Tony and Jon</itunes:summary>
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      <title>MageTalk Episode 110 – “Bluefooted Booby” (w/ Matt Parkinson, Gene Commerce)</title>
      <description><![CDATA[<p>Show Notes Bluefoot CMS is the powerful CMS drag-and-drop editor that is taking the Magento world by storm. In Episode 110 we dive into how it was created and how Gene is building a services...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 25 Nov 2016 14:50:49 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Bluefoot CMS is the powerful CMS drag-and-drop editor that is taking the Magento world by storm. In Episode 110 we dive into how it was created and how Gene is building a services...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 110 – “Bluefooted Booby” (w/ Matt Parkinson, Gene Commerce)</itunes:title>
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      <itunes:summary>The guys sit down with Matt Parkinson of Gene Commerce, creators of Bluefoot CMS and ApplePay for Magento</itunes:summary>
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      <title>MageTalk Episode 109 – Phillip Gone Wild</title>
      <description><![CDATA[<p>Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 16 Nov 2016 16:32:27 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 109 – Phillip Gone Wild</itunes:title>
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      <itunes:summary>Kalen doesn&apos;t know what NPR is and Phillip goes on a post-Trump, marching-band fueled tyraid on Magento&apos;s response to &quot;Willemgate&quot;</itunes:summary>
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      <title>MageTalk Episode 108 – “Hit Him up Four Minutes Ago” (w/ Ali Ahmed)</title>
      <description><![CDATA[<p>Show Notes In episode 108, we discuss the Florida meetup and recent security hacks with Ali Ahmed of Imagination Media in South Florida.  Ali is a good friend of ours with some great and hilarious...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 9 Nov 2016 15:14:54 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes In episode 108, we discuss the Florida meetup and recent security hacks with Ali Ahmed of Imagination Media in South Florida.  Ali is a good friend of ours with some great and hilarious...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 108 – “Hit Him up Four Minutes Ago” (w/ Ali Ahmed)</itunes:title>
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      <title>MageTalk Episode 107 – “OH MY GOD BECKY LOOK AT HER B2B”</title>
      <description><![CDATA[<p>Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 2 Nov 2016 10:00:31 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 107 – “OH MY GOD BECKY LOOK AT HER B2B”</itunes:title>
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      <itunes:summary>The guys rap about Roy Rubin supposedly endorsing Oro, and Kalen chats improvement in Commerce Hero</itunes:summary>
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      <title>MageTalk Episode 106 – The Gricehole</title>
      <description><![CDATA[<p>Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 27 Oct 2016 20:26:21 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 106 – The Gricehole</itunes:title>
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      <itunes:summary>Roy Rubin&apos;s back! The guys rap about Supeegeddon, Willem de Groot&apos;s data disclosure and more.</itunes:summary>
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      <title>MageTalk Episode 105 – SUPEEGEDDON *or* The Fourth Horseman of the SUPEEPOCALYPSE (w/ Ben Marks)</title>
      <description><![CDATA[<p>Show Notes Live from a hotel room in Las Vegas, Nevada during the ZendCon PHP Conference 2016, Phillip and Ben Marks get down and dirty into specifics about the “supeegeddon” – the never-ending revision of...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 25 Oct 2016 03:09:21 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Live from a hotel room in Las Vegas, Nevada during the ZendCon PHP Conference 2016, Phillip and Ben Marks get down and dirty into specifics about the “supeegeddon” – the never-ending revision of...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 105 – SUPEEGEDDON *or* The Fourth Horseman of the SUPEEPOCALYPSE (w/ Ben Marks)</itunes:title>
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      <itunes:summary>Phillip gets jiggy with Ben Marks and shakes him up over &quot;SUPEEGEDDON&quot;</itunes:summary>
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      <guid isPermaLink="false">http://magetalk.com/?p=1303</guid>
      <title>MageTalk Episode 104 – 2 Year Anniversary Show (with Roy Rubin and Yoav Kutner)</title>
      <description><![CDATA[<p>Show Notes Today we interview heroes of the Magento community – the founders of Varian and Magento, Roy Rubin and Yoav Kutner. They take us on a journey of the early days of Magento and...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 19 Oct 2016 07:36:45 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Today we interview heroes of the Magento community – the founders of Varian and Magento, Roy Rubin and Yoav Kutner. They take us on a journey of the early days of Magento and...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
      <enclosure length="78925321" type="audio/mpeg" url="https://cdn.simplecast.com/audio/b263478e-65a1-4581-9567-ca429b9b03fa/episodes/99203714-c7f6-46c0-aa02-1f3e8ba32c6d/audio/956ed01d-0bfc-4640-80bd-e1daf7e9f890/default_tc.mp3?aid=rss_feed&amp;feed=HMwcf3j3"/>
      <itunes:title>MageTalk Episode 104 – 2 Year Anniversary Show (with Roy Rubin and Yoav Kutner)</itunes:title>
      <itunes:author>philwinkle</itunes:author>
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      <itunes:duration>01:22:12</itunes:duration>
      <itunes:summary>Here&apos;s to 2 years! Roy Rubin sits down with us to talk about starting small and ending well.</itunes:summary>
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      <title>MageTalk Episode 103 – IRCE 2016 Interviews #3 (w/ Agnes Rey-Tinat)</title>
      <description><![CDATA[<p>Show Notes Our series from IRCE 2016 continues with an interview with Agnes Rey-Tinat of iD Commerce + Logistics – shipping is hard, and direct to consumer shipping now has to take different types of...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 18 Oct 2016 16:22:38 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Our series from IRCE 2016 continues with an interview with Agnes Rey-Tinat of iD Commerce + Logistics – shipping is hard, and direct to consumer shipping now has to take different types of...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 103 – IRCE 2016 Interviews #3 (w/ Agnes Rey-Tinat)</itunes:title>
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      <itunes:summary>A lost interview from IRCE 2016! Phillip chats about globalization and logistics with Agnes Rey-Tinat of iD Commerce.</itunes:summary>
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      <title>MageTalk Episode 102 – You Say “Hey I Want a Pizza” and They Bring You a Pizza</title>
      <description><![CDATA[<p>Show Notes Kalen grills Phillip on his new podcast and asks “what exactly is conversational commerce?” Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 11 Oct 2016 02:33:16 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Kalen grills Phillip on his new podcast and asks “what exactly is conversational commerce?” Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 102 – You Say “Hey I Want a Pizza” and They Bring You a Pizza</itunes:title>
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      <itunes:summary>Kalen grills Phillip on his new podcast and asks &quot;what exactly is conversational commerce?&quot;</itunes:summary>
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      <title>MageTalk Episode 101 – “Beer Me an Analytics Acquisition”</title>
      <description><![CDATA[<p>Show Notes Magento acquires RJ Metrics, an analytics / big data startup from Philadelphia. Phillip waxes poetic that a vast community of listeners never engage on social or leave reviews on iTunes. Also, Kalen’s audio...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 7 Oct 2016 19:47:28 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Magento acquires RJ Metrics, an analytics / big data startup from Philadelphia. Phillip waxes poetic that a vast community of listeners never engage on social or leave reviews on iTunes. Also, Kalen’s audio...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 101 – “Beer Me an Analytics Acquisition”</itunes:title>
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      <itunes:summary>RJ Metrics, Salesforce Acquisitions, Alan Storm has a Tumblr, and more.</itunes:summary>
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      <title>MageTalk Episode 100 – Interview with Mark Lavelle</title>
      <description><![CDATA[<p>Show Notes For our 100th show we pull out all the stops and sit down with CEO of Magento Commerce, Mark Lavelle. Mark has an extensive and impressive resume which goes back to Bill Me...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 14 Sep 2016 19:19:18 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes For our 100th show we pull out all the stops and sit down with CEO of Magento Commerce, Mark Lavelle. Mark has an extensive and impressive resume which goes back to Bill Me...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 100 – Interview with Mark Lavelle</itunes:title>
      <itunes:author>philwinkle</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b26347/b263478e-65a1-4581-9567-ca429b9b03fa/daae3e65-735b-4907-bc1c-1321477557ed/3000x3000/magetalk-100-400x400.png?aid=rss_feed"/>
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      <itunes:summary>Our 100th Episode marks 2 years of MageTalk and we couldn&apos;t think of anyone we&apos;d rather share it with than Mark Lavelle, CEO of Magento Inc.</itunes:summary>
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      <guid isPermaLink="false">http://magetalk.com/?p=999</guid>
      <title>MageTalk Episode 99.3 – “The Upper Echelon” (feat. Matt MacDougall)</title>
      <description><![CDATA[<p>Show Notes In a continuation of the conversation started with Matt from IRCE 2015, Phillip sits back down with Matt MacDougall of Extension Galaxy just one year after their launch to check in on the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 31 Aug 2016 19:56:48 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes In a continuation of the conversation started with Matt from IRCE 2015, Phillip sits back down with Matt MacDougall of Extension Galaxy just one year after their launch to check in on the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 99.3 – “The Upper Echelon” (feat. Matt MacDougall)</itunes:title>
      <itunes:author>philwinkle</itunes:author>
      <itunes:duration>00:34:50</itunes:duration>
      <itunes:summary>Phillip sits down with Matt MacDougall of Extension Galaxy just one year after their launch to check in on the state of 3rd party marketplaces in the Magento Community.</itunes:summary>
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      <guid isPermaLink="false">http://magetalk.com/?p=993</guid>
      <title>MageTalk Episode 99.2 – It’s All Fun and Games ’til Someone Tries to “Shedjule” Something</title>
      <description><![CDATA[<p>Show Notes Phillip launches a new podcast called Future Commerce, a podcast about cutting-edge and next-generation commerce. Kalen is taken by surprise as Phillip’s never mentioned it, not even once. Later in the show the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 31 Aug 2016 19:49:44 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Phillip launches a new podcast called Future Commerce, a podcast about cutting-edge and next-generation commerce. Kalen is taken by surprise as Phillip’s never mentioned it, not even once. Later in the show the...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 99.2 – It’s All Fun and Games ’til Someone Tries to “Shedjule” Something</itunes:title>
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      <itunes:summary>The guys compare Shopify to Magento, Magento a record Q2 and leads the Internet Retailer 500, Phillip launches a new Podcast</itunes:summary>
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      <title>MageTalk Episode 99.1 -“So Basically You Hate Your Kids and You Can’t Stand Your Wife”</title>
      <description><![CDATA[<p>Show Notes In this episode Kalen asks questions about how Magento Cloud is structured and what makes them different to Shopify, how Magento have positioned it as a “Platform as a Service”, and the guys...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 30 Aug 2016 12:47:33 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes In this episode Kalen asks questions about how Magento Cloud is structured and what makes them different to Shopify, how Magento have positioned it as a “Platform as a Service”, and the guys...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 99.1 -“So Basically You Hate Your Kids and You Can’t Stand Your Wife”</itunes:title>
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      <itunes:duration>00:36:49</itunes:duration>
      <itunes:summary>The guys talk about social networks, Alan Storm&apos;s blog, deployment strategies, Platform.sh, and Magento Cloud</itunes:summary>
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      <title>MageTalk Episode 99.0 – The 340lb Lineman</title>
      <description><![CDATA[<p>Show Notes It’s official! In August it was announced that Magento would be partnering with the Europe-based Meet Magento Association in an official partnership to bring Magento events to a more broad community in 2016...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 26 Aug 2016 16:36:49 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes It’s official! In August it was announced that Magento would be partnering with the Europe-based Meet Magento Association in an official partnership to bring Magento events to a more broad community in 2016...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 99.0 – The 340lb Lineman</itunes:title>
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      <itunes:duration>00:58:36</itunes:duration>
      <itunes:summary>The guys talk huge news including an official Magento and Meet Magento partnership</itunes:summary>
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      <title>MageTalk Episode 98 – “Don’t Bro Me if you Don’t Know Me” [w/ Daniel Kenney]</title>
      <description><![CDATA[<p>Show Notes The guys sit down with longtime Magento developer Daniel Kenney to talk about first-impressions with Magento 2, community news, freelancing and more. Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan Guest Daniel...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 26 Aug 2016 13:07:22 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes The guys sit down with longtime Magento developer Daniel Kenney to talk about first-impressions with Magento 2, community news, freelancing and more. Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan Guest Daniel...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 98 – “Don’t Bro Me if you Don’t Know Me” [w/ Daniel Kenney]</itunes:title>
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      <itunes:summary>The guys sit down with Daniel Kenney to talk about his first experience with Magento 2</itunes:summary>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 16 Jun 2016 14:23:52 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes Phillip gets grumpy (as per usual) about code shaming and how it harms Magento newcomers, and more broadly the industry itself. Demandware is acquired by Salesforce. Hosts Phillip Jackson – @philwinkle Kalen Jordan...</p>
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      <pubDate>Fri, 10 Jun 2016 18:06:07 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan Contests Subscribe to our email at the bottom of the site at MageTalk.com and be entered to win amazing prizes: one of 25 Raspberry Pi 3’s...</p>
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      <title>MageTalk Episode 94 – “At 2AM You Can Find that Winkle Anytime” (feat. Talesh Seeparsan)</title>
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      <pubDate>Thu, 26 May 2016 14:22:11 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>Show Notes We sit down with Evan Petersen of Dotcomjungle to discuss ERP and Netsuite. Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan Guest Evan Petersen, DotComJungle – @dotcomjungle Contests Subscribe to our email...</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 13 May 2016 06:48:53 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <pubDate>Mon, 11 Apr 2016 17:48:13 +0000</pubDate>
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      <pubDate>Mon, 14 Mar 2016 16:20:46 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sat, 12 Mar 2016 03:06:13 +0000</pubDate>
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      <pubDate>Mon, 29 Feb 2016 15:27:48 +0000</pubDate>
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      <pubDate>Thu, 25 Feb 2016 02:21:30 +0000</pubDate>
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      <pubDate>Wed, 17 Feb 2016 16:18:19 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 30 Dec 2015 15:36:34 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Avalara went down and destroyed Black Friday (and therefore Christmas) for children everywhere. Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <content:encoded><![CDATA[<p>Show Notes The guys sit down with Mark and Ryan from Taxjar and talk about startups, scaling business, and how un-sexy taxes can be. Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan Guests Mark...</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 18 Dec 2015 05:00:28 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes The guys talk about the acquisition of Magento and the future of hosted ecommerce platforms. Kalen took some major bummer pills before this episode. Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 18 Dec 2015 04:42:47 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 18 Dec 2015 04:13:30 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 26 Nov 2015 06:37:10 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 19 Nov 2015 06:20:08 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes We eat jamon with Alexander Galtsow of Aheadworks. Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan Guest Alexander Galtsow – @agaltsow</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 27 Oct 2015 18:28:37 +0000</pubDate>
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      <title>MageTalk Episode 65 – Knock Knock</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 14 Oct 2015 01:36:02 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Kalen doesn’t know what a knock knock joke is. The guys discuss Magento 2, the forums, security and more. Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <link>https://magetalk.com</link>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 28 Aug 2015 16:42:48 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 24 Aug 2015 22:46:34 +0000</pubDate>
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      <title>MageTalk Episode 61 – Bad Case of “Brontitis”</title>
      <description><![CDATA[<p>Show Notes The IRCE interview series continues with Phillip sitting down with Bronto‘s own Ryan Murden Meet Magento NY, September 21, 22 in NYC. Get 20% off your admission with code MAGETALK. ny.meet-magento.com Links Bronto...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 24 Aug 2015 04:21:23 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes The IRCE interview series continues with Phillip sitting down with Bronto‘s own Ryan Murden Meet Magento NY, September 21, 22 in NYC. Get 20% off your admission with code MAGETALK. ny.meet-magento.com Links Bronto...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 14 Aug 2015 15:54:27 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes You may want to watch this one via YouTube: Hosts Phillip Jackson – @philwinkle Kalen Jordan – @kalenjordan Guests Piotr Kaminski – @piotrekkaminski Sherrie Rohde – @sherrierohde Tanya Soroka – @tsoroka_</p>
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      <title>MageTalk Episode 59 – Various Meaty Eye</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 12 Aug 2015 00:57:55 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes Paypal unveils new in-context checkout for Paypal Express SomethingDigital + Paypal Webinar: Optimizing Payments for the Holiday Season Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
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      <pubDate>Fri, 31 Jul 2015 14:34:07 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes Phillip continues the IRCE interview series with Peyman Zamani of Logicbroker. Host Phillip Jackson – @philwinkle Guest Peyman Zamani, CEO @ Logicbroker – @logicbroker</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 30 Jul 2015 15:38:09 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes The IRCE interview series continues with the lovely Beth and ever-so-handsome Gentian Shero of Shero Designs in upstate New York. Hosts Phillip Jackson – @philwinkle Guests Beth and Gentian Shero of Shero Designs...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 28 Jul 2015 00:54:01 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 23 Jul 2015 17:02:03 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 17 Jul 2015 23:29:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes Phillip sits down with Jeremy Bodenhamer of Shiphawk to talk shipping, ecommerce and disrupting an industry. Hosts Phillip Jackson – @philwinkle Guest Jeremy Bodenhamer – @shiphawk and @mrbodenhamer</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Wed, 8 Jul 2015 22:40:36 +0000</pubDate>
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      <pubDate>Sun, 5 Jul 2015 01:48:42 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 25 Jun 2015 04:22:05 +0000</pubDate>
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      <title>MageTalk Episode 49 – Welcome to Hnnggggggg</title>
      <description><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 22 Jun 2015 12:33:57 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
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      <itunes:summary>The guys discuss making the Magento logo in stained glass. Yes, really.</itunes:summary>
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      <title>MageTalk Episode 48 – I’m in UR E, Bizzing UR Marts</title>
      <description><![CDATA[<p>Show Notes In our first-ever series from IRCE interviews in 2015, Phillip sits down with the crew from eBizmarts and catches up on the hot gossip from Uruguay. Links eBizmarts Meet Magento NL IRCE Something...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 16 Jun 2015 22:58:15 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes In our first-ever series from IRCE interviews in 2015, Phillip sits down with the crew from eBizmarts and catches up on the hot gossip from Uruguay. Links eBizmarts Meet Magento NL IRCE Something...</p>
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      <title>MageTalk Episode 47 – Uber for Codfish</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 12 Jun 2015 00:00:03 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Hosts Kalen Jordan – @kalenjordan Phillip Jackson – @philwinkle</p>
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      <pubDate>Wed, 10 Jun 2015 04:53:12 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes Phillip sits down with Matt MacDougall of Xtension Galaxy at IRCE 2015 Links Meet Magento NL IRCE Something Digital Host Phillip Jackson – @philwinkle Guest Matt MacDougall – @mattmac</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sat, 6 Jun 2015 00:18:31 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes Meet Magento NL IRCE Something Digital Host Kalen Jordan – @kalenjordan Guest Guido Jansen – @guido</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 2 Jun 2015 12:05:29 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes 1:41 Upcoming interviews 14:50 Testing 15:57 Community News 17:44 Childhood TV shows 22:20 Ecommerce Hall Of Shame 27:18 Xtension Gallery 31:02 Shipper HQ 35:45 Plea to community for extension 40:22 Partner Pidgenholing 42:24...</p>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 26 May 2015 23:11:18 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes 0:55 FollowPHPDevs.com 2:20 R.I.P. 2015 MageKarma.com 4:44 Hosting 6:13 BitCoin / Blockchain 13:18 What happened to 41? 16:02 SUPEE-5994 Security Update 20:45 MageEngage 26:21 MageHero 33:08 MageMail 39:07 Age Survey Links / Mentions...</p>
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      <title>MageTalk Episode 42 – Lobsters are People, Too (w/ Jamie Clarke, LiveOutThere.com)</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 21 May 2015 21:03:22 +0000</pubDate>
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      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Round 2: MageTalk vs Jamie Clark (the gloves stay on this time) 0:41 Shenanigans at Imagine (past and present) 4:01 Scripted vs Freestyle 6:42 Who is Jamie Clark? 13:59 Getting started with investors...</p>
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      <itunes:title>MageTalk Episode 42 – Lobsters are People, Too (w/ Jamie Clarke, LiveOutThere.com)</itunes:title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 7 May 2015 16:57:39 +0000</pubDate>
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      <title>MageTalk Episode 39 – Imagine Recap Part Deux (w/ Sander Mangel)</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 1 May 2015 04:14:05 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sat, 25 Apr 2015 01:38:30 +0000</pubDate>
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      <link>https://magetalk.com</link>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Sat, 25 Apr 2015 00:46:09 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes The first-ever LIVE episode recorded using Google Hangouts as labelled “MageTalk After Dark”. The guys make some predictions about what will happen at Imagine 2015. 2:45 Edgy TV Shows 4:30 Pre-Imagine Excitement 8:17...</p>
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      <title>MageTalk Episode 36 – Interview with Adam Culp of Zend, Sunshine PHP</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 16 Apr 2015 22:14:28 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes The guys sit down and interview legendary PHP developer, runner and community organizer Adam Culp. Links Zend Zend Framework Z-Ray Crazy Floridian ColdFusion Macromedia (Wikipedia) Perl Sunshine PHP SoFloPHP ZendCon PHP[tek] Cal Evans...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <title>MageTalk Episode 35 – Five Stars Dope Sauce</title>
      <description><![CDATA[<p>Show Notes 1:12 How reviews impact conversion 8:15 Preparing for Imagine 28:20 MageHero Links MageMail Twitter Cold Stone Creamery (What are Cold Stone Creamery portion sizes?) WebShopApps Taking Advantage – Magento Imagine Is Phil Jazzed?...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 13 Apr 2015 22:58:11 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes 1:12 How reviews impact conversion 8:15 Preparing for Imagine 28:20 MageHero Links MageMail Twitter Cold Stone Creamery (What are Cold Stone Creamery portion sizes?) WebShopApps Taking Advantage – Magento Imagine Is Phil Jazzed?...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 35 – Five Stars Dope Sauce</itunes:title>
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      <itunes:summary>Kalen double-fists some MageMail updates and tries to pay Phillip not to use those words in the podcast description (woops).</itunes:summary>
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      <title>MageTalk Episode 34 – And Betty When You Call Me You Can Call Me Phil</title>
      <description><![CDATA[<p>Show Notes 7 amazing years of Magento, OroCommerce, and a special interview with Uri Foox of Pixafy 6:42 Magento History 12:24 Oro Commerce 26:48 Pixafy Interview 28:40 History of Pixafy 30:21 Why didn’t Magento Go...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 10 Apr 2015 14:58:53 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes 7 amazing years of Magento, OroCommerce, and a special interview with Uri Foox of Pixafy 6:42 Magento History 12:24 Oro Commerce 26:48 Pixafy Interview 28:40 History of Pixafy 30:21 Why didn’t Magento Go...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 34 – And Betty When You Call Me You Can Call Me Phil</itunes:title>
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      <title>MageTalk Episode 33 – Java’s the Clergyman (w/ Karen Baker)</title>
      <description><![CDATA[<p>Show Notes The guys get personal with Karen Baker from Webshopapps and Kalen makes fun of her accent. She flips the tables and runs the rest of the show. Hilarity ensues. 1:38 Politics 4:09 Shipper...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 6 Apr 2015 20:04:07 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
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      <content:encoded><![CDATA[<p>Show Notes The guys get personal with Karen Baker from Webshopapps and Kalen makes fun of her accent. She flips the tables and runs the rest of the show. Hilarity ensues. 1:38 Politics 4:09 Shipper...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 33 – Java’s the Clergyman (w/ Karen Baker)</itunes:title>
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      <itunes:summary>The guys get personal with Karen Baker from Webshopapps and Kalen makes fun of her accent. She flips the tables and runs the rest of the show. Hilarity ensues.</itunes:summary>
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      <title>MageTalk Episode 32 – Procrastiwork (w/ Nirav Sheth)</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 3 Apr 2015 16:25:00 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Phillip discusses procrastiwork, the morning routines, some Magento Imagine talk titles, and interview Nirav Sheth of Awesome Checkout. 1:44 Procrastiwork / Morning routines 7:30 Magento Imagine talk titles 23:35 Nirav Sheth Interview 24:10...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:summary>The guys dig into the weird and wild names of the breakout sessions at Imagine 2015. Interview with Nirav Sheth.</itunes:summary>
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      <title>MageTalk Episode 31 – The Magical Triangle (w/ Kurt Theobald)</title>
      <description><![CDATA[<p>Show Notes Kurt Theobald of Classy Llama joins MageTalk to talk about Nucleus Commerce, some of the innovation happening in the community, and how Imagine 2015 is going to be “off the hook”. Links NucleusCommerce...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 30 Mar 2015 20:46:23 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
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      <content:encoded><![CDATA[<p>Show Notes Kurt Theobald of Classy Llama joins MageTalk to talk about Nucleus Commerce, some of the innovation happening in the community, and how Imagine 2015 is going to be “off the hook”. Links NucleusCommerce...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 31 – The Magical Triangle (w/ Kurt Theobald)</itunes:title>
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      <itunes:summary>Kurt from Nucleus joins the guys to form the Magic Triangle. He leaves his hat at home.</itunes:summary>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 26 Mar 2015 20:11:42 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Show Notes Phillip and Vinai talk about the journey to TDD and how to test effectively in Magento 2:30 Getting started in TDD 11:00 Moving away from EcomDev PHPUnit 12:45 Testing without fixtures 16:40 Mocking...</p>
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      <itunes:title>MageTalk Episode 30 – TDD with Vinai Kopp</itunes:title>
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      <title>MageTalk Episode 29 – “He’ll Pluralize the Socks Off of You”</title>
      <description><![CDATA[<p>Show Notes It’s all about the forums. Links New Magento Forums Kalen’s forum post Joshua Warren Discourse Lithium Ben Marks Mosses Akizian Sherrie Rohde Tom Robertshaw What happened to the old forums? Fabrizio Branca Brent...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Mon, 23 Mar 2015 19:55:16 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes It’s all about the forums. Links New Magento Forums Kalen’s forum post Joshua Warren Discourse Lithium Ben Marks Mosses Akizian Sherrie Rohde Tom Robertshaw What happened to the old forums? Fabrizio Branca Brent...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 29 – “He’ll Pluralize the Socks Off of You”</itunes:title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 19 Mar 2015 22:37:37 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes Yo, daylight saving’s time is hard ya’ll. Plus, PCI and security, the PHP League, and MageHero news. 2:15 Reminiscing on Magento of old and on what’s to come 7:50 MageHero Mentions 10:15 Rabbit...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 28 – “One Man’s Beautymark is Another Man’s Disgusting Hideous Blob”</itunes:title>
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      <title>MageTalk Episode 27 – “Earwax Gold and Poop Brown”</title>
      <description><![CDATA[<p>Show Notes The guys geek out about Magento Imagine 2015, the new Magento 2 admin theme and chat about various email conversion tactics. 3:35 eBay News 7:50 Magento2 New / Rumors 18:04 MageMail Update 24:55...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 17 Mar 2015 15:26:05 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes The guys geek out about Magento Imagine 2015, the new Magento 2 admin theme and chat about various email conversion tactics. 3:35 eBay News 7:50 Magento2 New / Rumors 18:04 MageMail Update 24:55...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <title>MageTalk Episode 26 – Mistake Driven Development (w/ David Manners)</title>
      <description><![CDATA[<p>Show Notes 4:35 Magento Unconference 12:02 Mental Health Discussion 24:09 Best/Funniest Mistakes 28:05 Continued Mental Health Discussion 32:49 Other talks 48:38 MageHero posts Links Allan MacGregor Vinai Kopp Fabian Blechschmidt Fabian Schmengler Anna Völkl First...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Thu, 12 Mar 2015 18:52:00 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes 4:35 Magento Unconference 12:02 Mental Health Discussion 24:09 Best/Funniest Mistakes 28:05 Continued Mental Health Discussion 32:49 Other talks 48:38 MageHero posts Links Allan MacGregor Vinai Kopp Fabian Blechschmidt Fabian Schmengler Anna Völkl First...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 26 – Mistake Driven Development (w/ David Manners)</itunes:title>
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      <itunes:summary>Phillip&apos;s out - so we turn to David Manners, host of MageEngage - to help fill in! Kalen and David give a rundown of MageUnconf and various other topics.</itunes:summary>
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      <title>MageTalk Episode 25 – “I’m Fat and Ugly and I Like Stupid Stuff”</title>
      <description><![CDATA[<p>Show Notes The guys hate on popup modals, discuss space elevators, and have the worst Lightning Round ever. 06:10 Bait and Switch 09:15 PayPal Affiliate Hijacking Extensions 13:00 Ecommerce Hall Of Shame – mottandbow.com 17:27...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Tue, 3 Mar 2015 19:05:13 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
      <link>https://magetalk.com</link>
      <content:encoded><![CDATA[<p>Show Notes The guys hate on popup modals, discuss space elevators, and have the worst Lightning Round ever. 06:10 Bait and Switch 09:15 PayPal Affiliate Hijacking Extensions 13:00 Ecommerce Hall Of Shame – mottandbow.com 17:27...</p>
<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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      <itunes:title>MageTalk Episode 25 – “I’m Fat and Ugly and I Like Stupid Stuff”</itunes:title>
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      <title>MageTalk Episode 24 – “Would you like a Butter Mint?”</title>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></content:encoded>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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      <pubDate>Fri, 26 Sep 2014 14:16:43 +0000</pubDate>
      <author>willem@hyva.io (philwinkle)</author>
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      <description><![CDATA[<p>Show Notes Visit our sponsor, MageMail News Podcast RSS feed: http://magemail.co/podcast.rss Magento 2 webinar https://info.magento.com/Magento-2-Webinar-Sept2014_Registration.html “You can modify the core code” snipped on Magento2 github: https://github.com/magento/magento2/blob/master/README.md DE Magento Podcast (last episode in 2012) http://magentopodcast.de/ Follow...</p>
<p><p>Also available on Youtube 📺</p></p>]]></description>
      <pubDate>Fri, 26 Sep 2014 14:04:57 +0000</pubDate>
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<p><p>Also available on Youtube 📺</p></p>]]></description>
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