https://simplecast.com Getting Granular Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC. 2023+ Granular en Mon, 16 Mar 2026 14:30:00 +0000 Mon, 16 Mar 2026 14:30:12 +0000 https://getting-granular.simplecast.com Getting Granular https://image.simplecastcdn.com/images/b0ab429e-6549-4c59-bf80-b5a9da3fac45/db60d577-2201-495b-bf43-3098df82799f/3000x3000/podcast_cover_blank_title.jpg?aid=rss_feed https://getting-granular.simplecast.com episodic Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC. Granular false https://feeds.simplecast.com/HDrqPEqj digital marketing, ppc, paid search, google, google ads, milwaukee, marketing agency, digital agency, advertising Granular info@granularmarketing.com 5b99c185-0dbf-44ac-ad3a-b8714981dbd3 The Click Brief Podcast: February 2026 Episode Notes

Meta Embeds Manus AI Into Ads Manager

Meta has begun embedding its Manus AI assistant directly into Ads Manager, allowing advertisers to analyze campaign performance conversationally within the platform. While early tests show potential, the hosts caution that advertisers should treat these tools as assistants rather than autonomous strategists.

Jeremy Packee and Emily Anderson break down February’s biggest paid media updates, including Meta’s push deeper into AI-powered campaign management and Google’s major change to budget pacing tied to ad scheduling. They also discuss Google’s expanding AI-powered commerce ecosystem, new bidding options for acquiring first-time customers, and emerging AI tools transforming creative production.

The episode also explores Google’s Nano Banana 2 image model and the new Pomelli Photoshoot tool, which can transform simple product images into studio-style marketing assets. The hosts close with a rapid-fire roundup of updates across Google, Microsoft, Instagram, X, and the evolving AI search landscape.

Episode Highlights

Biggest Watchout
Google’s new ad scheduling pacing will attempt to spend the full monthly budget within active scheduled days, potentially causing overspend if advertisers rely heavily on ad scheduling.

New Feature to Test
Google Ads now allows advertisers to set a separate target ROAS for new customer acquisition.

Creative Shift
AI tools like Nano Banana 2 and Pomelli Photoshoot are making creative concepting and product photography faster and more accessible.

Other Platform Updates

• Google continues expanding conversational search and brand agents within the SERP
• ChatGPT now has hundreds of millions of users but still drives far less outbound traffic than Google
• Microsoft added AI search visibility reporting in Bing Webmaster Tools and Clarity
• Advertisers reported dormant broad match keywords being quietly re-enabled in some Google Ads accounts
• Microsoft Ads introduced multi-image shopping ads
• Google removed parked domains from the Search Partner Network
• Instagram is testing feed customization and AI product tagging
• X is testing AI content labeling and new aspect ratios
• Instagram rolled out teen safety alerts tied to self-harm-related searches

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from February

]]> Mon, 16 Mar 2026 14:30:00 +0000 info@granularmarketing.com (Granular, Jeremy Packee, Emily Anderson) https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-february-2026-xUFVyHFp Episode Notes

Meta Embeds Manus AI Into Ads Manager

Meta has begun embedding its Manus AI assistant directly into Ads Manager, allowing advertisers to analyze campaign performance conversationally within the platform. While early tests show potential, the hosts caution that advertisers should treat these tools as assistants rather than autonomous strategists.

Jeremy Packee and Emily Anderson break down February’s biggest paid media updates, including Meta’s push deeper into AI-powered campaign management and Google’s major change to budget pacing tied to ad scheduling. They also discuss Google’s expanding AI-powered commerce ecosystem, new bidding options for acquiring first-time customers, and emerging AI tools transforming creative production.

The episode also explores Google’s Nano Banana 2 image model and the new Pomelli Photoshoot tool, which can transform simple product images into studio-style marketing assets. The hosts close with a rapid-fire roundup of updates across Google, Microsoft, Instagram, X, and the evolving AI search landscape.

Episode Highlights

Biggest Watchout
Google’s new ad scheduling pacing will attempt to spend the full monthly budget within active scheduled days, potentially causing overspend if advertisers rely heavily on ad scheduling.

New Feature to Test
Google Ads now allows advertisers to set a separate target ROAS for new customer acquisition.

Creative Shift
AI tools like Nano Banana 2 and Pomelli Photoshoot are making creative concepting and product photography faster and more accessible.

Other Platform Updates

• Google continues expanding conversational search and brand agents within the SERP
• ChatGPT now has hundreds of millions of users but still drives far less outbound traffic than Google
• Microsoft added AI search visibility reporting in Bing Webmaster Tools and Clarity
• Advertisers reported dormant broad match keywords being quietly re-enabled in some Google Ads accounts
• Microsoft Ads introduced multi-image shopping ads
• Google removed parked domains from the Search Partner Network
• Instagram is testing feed customization and AI product tagging
• X is testing AI content labeling and new aspect ratios
• Instagram rolled out teen safety alerts tied to self-harm-related searches

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from February

]]> The Click Brief Podcast: February 2026 Granular, Jeremy Packee, Emily Anderson 00:38:19 Jeremy Packee and Emily Anderson break down February’s biggest digital advertising updates, from Meta embedding Manus AI directly into Ads Manager to Google’s major budget pacing change for ad scheduling. They also cover Google’s new target ROAS option for new customer acquisition, the launch of Pomelli Photoshoot and Nano Banana 2 for AI-assisted creative production, Microsoft’s new AI search reporting in Bing Webmaster Tools, and growing concerns around auto-applied Google changes and AI product tagging on Instagram. Follow The Click Brief for fast, no-fluff performance marketing updates every month. Jeremy Packee and Emily Anderson break down February’s biggest digital advertising updates, from Meta embedding Manus AI directly into Ads Manager to Google’s major budget pacing change for ad scheduling. They also cover Google’s new target ROAS option for new customer acquisition, the launch of Pomelli Photoshoot and Nano Banana 2 for AI-assisted creative production, Microsoft’s new AI search reporting in Bing Webmaster Tools, and growing concerns around auto-applied Google changes and AI product tagging on Instagram. Follow The Click Brief for fast, no-fluff performance marketing updates every month. bing ads, adwords, the click brief, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false bonus e5a724b6-249f-4a22-bdbd-7b45f9ec9e54 The Click Brief Podcast: January 2026 Episode Notes

OpenAI Tests Ads in ChatGPT

  • Ads rolling out to Free and Go users in the U.S.
  • ~$60 CPM chatter for high-intent queries
  • Strict privacy guardrails emphasized
  • Relevancy and user trust will determine long-term viability

TikTok Smart Plus + Platform Updates

  • Smart Plus automation reduces manual setup
  • TikTok One centralizes creator tools and production
  • Pulse Suite expands premium adjacency options
  • Market Scope introduces deeper first-party analytics

Google’s Agentic Commerce Push

  • Universal Commerce Protocol (UCP) standardizes AI-to-retailer communication
  • AI Mode and Gemini enable direct checkout within the interface
  • Branded AI agents and in-AI offers reshape the purchase journey
  • Structured product data becomes increasingly critical

Other Platform Updates

  • Google expands PMax controls and budget options
  • Microsoft introduces Copilot checkout
  • Pinterest highlights Gen Z’s pushback against algorithmic sameness

Super Bowl AI Ad Reactions

  • OpenAI: “You can just build things” — inspirational but abstract
  • Anthropic (Claude): Anti-ad positioning with humor
  • Google Gemini: Emotional, practical demonstration of real-world AI use

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from January

]]> Mon, 16 Feb 2026 15:00:00 +0000 info@granularmarketing.com (Jeremy Packee, Granular, Emily Anderson) https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-january-2026-xBVm2hRu Episode Notes

OpenAI Tests Ads in ChatGPT

  • Ads rolling out to Free and Go users in the U.S.
  • ~$60 CPM chatter for high-intent queries
  • Strict privacy guardrails emphasized
  • Relevancy and user trust will determine long-term viability

TikTok Smart Plus + Platform Updates

  • Smart Plus automation reduces manual setup
  • TikTok One centralizes creator tools and production
  • Pulse Suite expands premium adjacency options
  • Market Scope introduces deeper first-party analytics

Google’s Agentic Commerce Push

  • Universal Commerce Protocol (UCP) standardizes AI-to-retailer communication
  • AI Mode and Gemini enable direct checkout within the interface
  • Branded AI agents and in-AI offers reshape the purchase journey
  • Structured product data becomes increasingly critical

Other Platform Updates

  • Google expands PMax controls and budget options
  • Microsoft introduces Copilot checkout
  • Pinterest highlights Gen Z’s pushback against algorithmic sameness

Super Bowl AI Ad Reactions

  • OpenAI: “You can just build things” — inspirational but abstract
  • Anthropic (Claude): Anti-ad positioning with humor
  • Google Gemini: Emotional, practical demonstration of real-world AI use

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from January

]]> The Click Brief Podcast: January 2026 Jeremy Packee, Granular, Emily Anderson 00:32:27 January didn’t ease into 2026, it accelerated it. Jeremy Packee and Emily Anderson break down OpenAI officially testing ads in ChatGPT, TikTok’s sweeping Smart Plus automation updates, and Google’s push into agentic commerce with AI-native checkout and a new Universal Commerce Protocol. They also react to this year’s AI-heavy Super Bowl ads from OpenAI, Anthropic (Claude), and Google Gemini — and debate who actually communicated value best. They also react to this year’s AI-heavy Super Bowl ads from OpenAI, Anthropic (Claude), and Google Gemini, and debate which brand actually demonstrated real value for everyday users. If December was quiet, January made it clear: AI-driven advertising is moving fast and the commerce experience is changing with it. January didn’t ease into 2026, it accelerated it. Jeremy Packee and Emily Anderson break down OpenAI officially testing ads in ChatGPT, TikTok’s sweeping Smart Plus automation updates, and Google’s push into agentic commerce with AI-native checkout and a new Universal Commerce Protocol. They also react to this year’s AI-heavy Super Bowl ads from OpenAI, Anthropic (Claude), and Google Gemini — and debate who actually communicated value best. They also react to this year’s AI-heavy Super Bowl ads from OpenAI, Anthropic (Claude), and Google Gemini, and debate which brand actually demonstrated real value for everyday users. If December was quiet, January made it clear: AI-driven advertising is moving fast and the commerce experience is changing with it. bing ads, adwords, the click brief, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false bonus 8b68e260-b0f6-4f64-8082-afde3e74f4a1 The Click Brief Podcast: December 2025 In this special December episode, Jeremy and Emily look back at the most important paid media and AI trends of 2025 and share predictions for where digital advertising is headed in 2026.

Top takeaways

2025 Paid Media & AI Trends

AI and automation became the default

  • AI-driven campaign types and optimizations are now standard across platforms.
  • Advertisers increasingly need to opt out, rather than opt in, to automation.
  • The strongest teams are using AI as a productivity multiplier, not a replacement.

Generative creative moved into ad platforms

  • Platforms now auto-generate images, videos, backgrounds, and formats.
  • Creative diversity and speed matter more than perfect one-off assets.
  • Quality has improved significantly, but human oversight is still critical.

Ads entered AI-driven search experiences

  • Google began surfacing ads inside AI-powered search results and AI Mode.
  • Adoption is still early, but signals a major shift in how search ads appear.
  • Advertisers should prepare for new placements and evolving click behavior.

Measurement evolved beyond last click

  • Incrementality became a major focus in 2025.
  • Meta introduced incremental conversion reporting and attribution views.
  • Platforms are acknowledging that not all conversions are truly incremental.

AI assistants became mainstream

  • AI tools are now widely accepted in meetings, workflows, and platforms.
  • Note-taking, reporting, and analysis have become faster and more efficient.
  • Ad platforms are embedding AI assistants to guide optimization and insights.

2026 Predictions

Ads inside AI assistants are coming

  • ChatGPT and Gemini are expected to introduce ads as they become more mainstream.
  • Relevance and restraint will determine user acceptance.

More automation, personalization, and conversational commerce

  • Shopping will shift from keyword-based searches to intent-driven conversations.
  • Brands will increasingly interact with customers through AI chat experiences.

Short-form video continues to dominate

  • Vertical video remains the priority across platforms.
  • Creative should be built mobile-first, then adapted to other formats.

CTV and brand-led advertising keep growing

  • Top-of-funnel investment continues to rise.
  • Brand building remains essential for sustainable performance growth.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from December

. 

 

 

]]> Fri, 16 Jan 2026 00:41:49 +0000 info@granularmarketing.com (Jeremy Packee, Emily Anderson, Granular) https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-december-2025-qqCIFg5B In this special December episode, Jeremy and Emily look back at the most important paid media and AI trends of 2025 and share predictions for where digital advertising is headed in 2026.

Top takeaways

2025 Paid Media & AI Trends

AI and automation became the default

  • AI-driven campaign types and optimizations are now standard across platforms.
  • Advertisers increasingly need to opt out, rather than opt in, to automation.
  • The strongest teams are using AI as a productivity multiplier, not a replacement.

Generative creative moved into ad platforms

  • Platforms now auto-generate images, videos, backgrounds, and formats.
  • Creative diversity and speed matter more than perfect one-off assets.
  • Quality has improved significantly, but human oversight is still critical.

Ads entered AI-driven search experiences

  • Google began surfacing ads inside AI-powered search results and AI Mode.
  • Adoption is still early, but signals a major shift in how search ads appear.
  • Advertisers should prepare for new placements and evolving click behavior.

Measurement evolved beyond last click

  • Incrementality became a major focus in 2025.
  • Meta introduced incremental conversion reporting and attribution views.
  • Platforms are acknowledging that not all conversions are truly incremental.

AI assistants became mainstream

  • AI tools are now widely accepted in meetings, workflows, and platforms.
  • Note-taking, reporting, and analysis have become faster and more efficient.
  • Ad platforms are embedding AI assistants to guide optimization and insights.

2026 Predictions

Ads inside AI assistants are coming

  • ChatGPT and Gemini are expected to introduce ads as they become more mainstream.
  • Relevance and restraint will determine user acceptance.

More automation, personalization, and conversational commerce

  • Shopping will shift from keyword-based searches to intent-driven conversations.
  • Brands will increasingly interact with customers through AI chat experiences.

Short-form video continues to dominate

  • Vertical video remains the priority across platforms.
  • Creative should be built mobile-first, then adapted to other formats.

CTV and brand-led advertising keep growing

  • Top-of-funnel investment continues to rise.
  • Brand building remains essential for sustainable performance growth.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from December

. 

 

 

]]> The Click Brief Podcast: December 2025 Jeremy Packee, Emily Anderson, Granular 00:25:58 Jeremy Packee and Emily Anderson close out 2025 with a special year-in-review episode, breaking down the biggest paid media and AI shifts from the past year and sharing predictions for 2026. They discuss the rise of AI and automation as default platform behavior, the evolution of generative creative, ads appearing inside AI-driven search, improved measurement beyond last-click attribution, and the mainstream adoption of AI assistants. The episode wraps with forward-looking predictions on conversational commerce, short-form video dominance, CTV growth, and what’s coming next as AI continues to reshape digital advertising. Follow The Click Brief for fast, no-fluff performance marketing updates every month. Jeremy Packee and Emily Anderson close out 2025 with a special year-in-review episode, breaking down the biggest paid media and AI shifts from the past year and sharing predictions for 2026. They discuss the rise of AI and automation as default platform behavior, the evolution of generative creative, ads appearing inside AI-driven search, improved measurement beyond last-click attribution, and the mainstream adoption of AI assistants. The episode wraps with forward-looking predictions on conversational commerce, short-form video dominance, CTV growth, and what’s coming next as AI continues to reshape digital advertising. Follow The Click Brief for fast, no-fluff performance marketing updates every month. bing ads, adwords, the click brief, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false bonus 0d78ea65-aaaa-4a49-828f-63a5bf2502cd The Click Brief Podcast: November 2025 November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon’s unified ad platform and creative agents, ChatGPT’s new shopping assistant, and Google’s expansion of PMax into Waze placements.

Top takeaways

Google Gemini 3 + Nano Banana Pro

  • High-fidelity image generation now produces accurate text, consistent characters, and branded-quality visuals.
  • Direct exports to Sheets/Slides strengthen workflow automation for marketers.
  • A meaningful creative leap that positions Gemini as a real competitor to ChatGPT for production use.

Amazon Unifies Ads + DSP + Adds AI Creative Tools

  • Sponsored Ads and DSP now live in a single campaign manager, lowering barriers to programmatic buying.
  • New Ads Agent and Creative Agent generate product and lifestyle imagery, though quality still varies.
  • Expect more AI-generated assets across Amazon; realism and accuracy will be key brand differentiators.

ChatGPT Shopping Research Assistant

  • New agentic shopping flow asks clarifying questions and compares real-time product specs and pricing.
  • Signals how ChatGPT may integrate ads in early 2026.
  • Strong reminder to maintain complete, accurate product data and imagery.

Performance Max Extends to Waze

  • Store-focused PMax campaigns can now serve in Waze for high-intent navigational and “near me” searches.
  • Strong win for brick-and-mortar advertisers capturing real-time local demand.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from November. 

 

]]> Thu, 11 Dec 2025 21:48:02 +0000 info@granularmarketing.com (Emily Anderson, Granular, Jeremy Packee) https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-november-2025-vY0m3ys8 November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon’s unified ad platform and creative agents, ChatGPT’s new shopping assistant, and Google’s expansion of PMax into Waze placements.

Top takeaways

Google Gemini 3 + Nano Banana Pro

  • High-fidelity image generation now produces accurate text, consistent characters, and branded-quality visuals.
  • Direct exports to Sheets/Slides strengthen workflow automation for marketers.
  • A meaningful creative leap that positions Gemini as a real competitor to ChatGPT for production use.

Amazon Unifies Ads + DSP + Adds AI Creative Tools

  • Sponsored Ads and DSP now live in a single campaign manager, lowering barriers to programmatic buying.
  • New Ads Agent and Creative Agent generate product and lifestyle imagery, though quality still varies.
  • Expect more AI-generated assets across Amazon; realism and accuracy will be key brand differentiators.

ChatGPT Shopping Research Assistant

  • New agentic shopping flow asks clarifying questions and compares real-time product specs and pricing.
  • Signals how ChatGPT may integrate ads in early 2026.
  • Strong reminder to maintain complete, accurate product data and imagery.

Performance Max Extends to Waze

  • Store-focused PMax campaigns can now serve in Waze for high-intent navigational and “near me” searches.
  • Strong win for brick-and-mortar advertisers capturing real-time local demand.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from November. 

 

]]> The Click Brief Podcast: November 2025 Emily Anderson, Granular, Jeremy Packee 00:16:19 Jeremy Packee and Emily Anderson break down November’s biggest developments in AI creative, unified ad platforms, and AI-assisted shopping. Google’s launch of Gemini 3 and its high-fidelity image model Nano Banana Pro marks a major leap in AI-generated production assets. Amazon announced a unified Ads + DSP console alongside new AI creative agents, and ChatGPT stepped directly into the purchase journey with personalized, agentic shopping research. They also cover Performance Max expanding into Waze inventory for store-focused campaigns. Follow The Click Brief for fast, no-fluff performance marketing updates every month. Jeremy Packee and Emily Anderson break down November’s biggest developments in AI creative, unified ad platforms, and AI-assisted shopping. Google’s launch of Gemini 3 and its high-fidelity image model Nano Banana Pro marks a major leap in AI-generated production assets. Amazon announced a unified Ads + DSP console alongside new AI creative agents, and ChatGPT stepped directly into the purchase journey with personalized, agentic shopping research. They also cover Performance Max expanding into Waze inventory for store-focused campaigns. Follow The Click Brief for fast, no-fluff performance marketing updates every month. bing ads, adwords, the click brief, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads, click brief false bonus b9f34137-83f4-44ba-90cd-b658c3a84c11 The Click Brief Podcast: October 2025 October brought a wave of AI-driven browser launches, shopping enhancements, and ad platform updates, and Jeremy and Emily are here to break down what matters most. In this episode of The Click Brief, they cover OpenAI’s new ChatGPT Atlas browser, Google’s visual and conversational shopping experience, Amazon’s top-of-search reserve share of voice, TikTok’s attribution improvements, and Meta’s major Q5 lead gen upgrades. They also hit Perplexity’s new free browser, Meta’s EU ad-free subscription tests, and the official sunset timeline for Google call-only ads. This episode is your October cheat sheet for staying ahead in AI-assisted search and performance media.

Top Takeaways

  • OpenAI ChatGPT Atlas Browser:
    A new Chromium-based browser with ChatGPT built directly into the interface. Agent Mode allows ChatGPT to take actions across pages like clicking links, filling out forms, and comparing products. Optional browser memories save past preferences and searches. Imports bookmarks, history, and passwords for fast setup. Windows version expected in 2026.
  • Gemini in Chrome + Perplexity Comet Browser:
    Google adds Gemini tools directly inside Chrome for AI-assisted searching and task completion. Perplexity makes its Comet browser free, offering source-backed answers and agentic research features. All three AI browsers (Atlas, Gemini, Perplexity) are becoming interchangeable—worth testing to compare how each interprets queries and results.
  • Google AI Mode Adds Visual + Conversational Shopping:
    Search using text and images, refine results with follow-up prompts, and browse product feeds powered by the Shopping Graph. Behaves like a customizable mood board for apparel, décor, and lifestyle shopping. Highlights the importance of accurate Merchant Center titles, attributes, and updated product imagery.
  • Google Sunsetting Call-Only Ads:
    Advertisers can no longer create call-only ads after February 26. Existing call-only ads will fully stop serving in 2027. Encourages deeper reliance on call extensions, strong landing pages, and chat tools for conversion paths. Affects industries like legal and services that heavily used call-first funnels.
  • Amazon Reserve Share of Voice for Sponsored Brands:
    Allows brands to lock in top-of-search Sponsored Brand placements for branded keywords at a fixed upfront cost. Pricing is shown instantly based on keywords and date range. A strong option for brands defending category leadership and preventing competitors from overtaking branded queries.
  • Meta Q5 Lead Gen Upgrades:
    Adds email and phone verification tools to reduce accidental submissions and improve lead quality. Simplifies CAPI and CRM connections. Introduces better nurturing workflows directly within Meta lead ads. A meaningful upgrade for advertisers struggling with low-intent or auto-filled leads.
  • Meta Ad-Free Subscription Tests (EU + UK):
    Meta begins testing paid, ad-free versions of Facebook and Instagram in Europe. No impact in the US yet, but important to monitor as platforms explore non-ad revenue models.
  • Meta Business AI Tools:
    Sales Concierge: AI agent that answers product questions and guides purchases across Messenger, Instagram DMs, and WhatsApp.
    AI Business Assistant: Helps identify delivery issues, explains learning phases or disapprovals, suggests targeting/budget changes, and drafts creative inside Ads Manager.
  • Amazon Branded Search Measurement:
    New insights include branded searches, branded searches from views/clicks, branded search rate, and cost per branded search. Provides better visibility into how top-of-funnel activity increases branded demand.
  • TikTok Attribution Analytics:
    Adds a dedicated view to compare CPA and conversions across click and view attribution windows. Useful for aligning ad measurement with real buying cycles. TikTok also launches new travel-focused ad formats to meet growing travel planning behavior on-platform.
  • Snapchat + WordPress Catalog Sync:
    New integration allows automatic syncing of product data between WordPress stores and Snapchat catalogs. Reduce setup time, but verify product data accuracy before publishing ads.

Jeremy’s Tip:
AI-mode shopping is only as strong as your product data. Keep Merchant Center images, titles, and attributes updated so Google can match user intent more accurately.

Emily’s Tip:
Turn on Meta’s lead verification features. Cleaner leads reduce time wasted on low-intent submissions and strengthen Q5 performance.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from October. 

]]> Mon, 17 Nov 2025 18:35:12 +0000 info@granularmarketing.com (Emily Anderson, Granular, Jeremy Packee) https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-october-2025-hNA_qCZE October brought a wave of AI-driven browser launches, shopping enhancements, and ad platform updates, and Jeremy and Emily are here to break down what matters most. In this episode of The Click Brief, they cover OpenAI’s new ChatGPT Atlas browser, Google’s visual and conversational shopping experience, Amazon’s top-of-search reserve share of voice, TikTok’s attribution improvements, and Meta’s major Q5 lead gen upgrades. They also hit Perplexity’s new free browser, Meta’s EU ad-free subscription tests, and the official sunset timeline for Google call-only ads. This episode is your October cheat sheet for staying ahead in AI-assisted search and performance media.

Top Takeaways

  • OpenAI ChatGPT Atlas Browser:
    A new Chromium-based browser with ChatGPT built directly into the interface. Agent Mode allows ChatGPT to take actions across pages like clicking links, filling out forms, and comparing products. Optional browser memories save past preferences and searches. Imports bookmarks, history, and passwords for fast setup. Windows version expected in 2026.
  • Gemini in Chrome + Perplexity Comet Browser:
    Google adds Gemini tools directly inside Chrome for AI-assisted searching and task completion. Perplexity makes its Comet browser free, offering source-backed answers and agentic research features. All three AI browsers (Atlas, Gemini, Perplexity) are becoming interchangeable—worth testing to compare how each interprets queries and results.
  • Google AI Mode Adds Visual + Conversational Shopping:
    Search using text and images, refine results with follow-up prompts, and browse product feeds powered by the Shopping Graph. Behaves like a customizable mood board for apparel, décor, and lifestyle shopping. Highlights the importance of accurate Merchant Center titles, attributes, and updated product imagery.
  • Google Sunsetting Call-Only Ads:
    Advertisers can no longer create call-only ads after February 26. Existing call-only ads will fully stop serving in 2027. Encourages deeper reliance on call extensions, strong landing pages, and chat tools for conversion paths. Affects industries like legal and services that heavily used call-first funnels.
  • Amazon Reserve Share of Voice for Sponsored Brands:
    Allows brands to lock in top-of-search Sponsored Brand placements for branded keywords at a fixed upfront cost. Pricing is shown instantly based on keywords and date range. A strong option for brands defending category leadership and preventing competitors from overtaking branded queries.
  • Meta Q5 Lead Gen Upgrades:
    Adds email and phone verification tools to reduce accidental submissions and improve lead quality. Simplifies CAPI and CRM connections. Introduces better nurturing workflows directly within Meta lead ads. A meaningful upgrade for advertisers struggling with low-intent or auto-filled leads.
  • Meta Ad-Free Subscription Tests (EU + UK):
    Meta begins testing paid, ad-free versions of Facebook and Instagram in Europe. No impact in the US yet, but important to monitor as platforms explore non-ad revenue models.
  • Meta Business AI Tools:
    Sales Concierge: AI agent that answers product questions and guides purchases across Messenger, Instagram DMs, and WhatsApp.
    AI Business Assistant: Helps identify delivery issues, explains learning phases or disapprovals, suggests targeting/budget changes, and drafts creative inside Ads Manager.
  • Amazon Branded Search Measurement:
    New insights include branded searches, branded searches from views/clicks, branded search rate, and cost per branded search. Provides better visibility into how top-of-funnel activity increases branded demand.
  • TikTok Attribution Analytics:
    Adds a dedicated view to compare CPA and conversions across click and view attribution windows. Useful for aligning ad measurement with real buying cycles. TikTok also launches new travel-focused ad formats to meet growing travel planning behavior on-platform.
  • Snapchat + WordPress Catalog Sync:
    New integration allows automatic syncing of product data between WordPress stores and Snapchat catalogs. Reduce setup time, but verify product data accuracy before publishing ads.

Jeremy’s Tip:
AI-mode shopping is only as strong as your product data. Keep Merchant Center images, titles, and attributes updated so Google can match user intent more accurately.

Emily’s Tip:
Turn on Meta’s lead verification features. Cleaner leads reduce time wasted on low-intent submissions and strengthen Q5 performance.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from October. 

]]> The Click Brief Podcast: October 2025 Emily Anderson, Granular, Jeremy Packee 00:38:35 Jeremy Packee and Emily Anderson break down October’s biggest shifts in AI-driven browsing, search, and paid media. From OpenAI’s new ChatGPT Atlas browser and Google’s conversational shopping tools to Amazon’s top-of-search “reserve share of voice” and Meta’s Q5-ready lead gen upgrades, this episode is packed with actionable insight for smarter planning heading into 2025. They also cover the sunset of Google’s call-only ads, Perplexity’s free AI browser, TikTok’s new attribution analytics, and Meta’s growing AI assistant suite. Follow The Click Brief for fast, no-fluff performance marketing updates every month. Jeremy Packee and Emily Anderson break down October’s biggest shifts in AI-driven browsing, search, and paid media. From OpenAI’s new ChatGPT Atlas browser and Google’s conversational shopping tools to Amazon’s top-of-search “reserve share of voice” and Meta’s Q5-ready lead gen upgrades, this episode is packed with actionable insight for smarter planning heading into 2025. They also cover the sunset of Google’s call-only ads, Perplexity’s free AI browser, TikTok’s new attribution analytics, and Meta’s growing AI assistant suite. Follow The Click Brief for fast, no-fluff performance marketing updates every month. bing ads, adwords, the click brief, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false bonus 89f1f165-319b-4bd4-b867-05688356172c The Click Brief Podcast: September 2025 Jeremy Packee and Emily Anderson dive into a jam-packed month of digital marketing updates designed to help advertisers fine-tune their Q4 campaigns. The hosts break down Google’s expansion of campaign total budgets to Search, Performance Max, and Shopping campaigns, sharing pros, cons, and Q4 testing advice. They discuss how Microsoft’s Supplemental Feeds bring long-missing flexibility to product updates, while Google’s new Demand Gen Drops showcase fresh features like promotion assets, omnichannel bidding, and comparable conversion metrics.

The episode continues with discussion on AI Max for Search, Google’s fully AI-powered campaign type, and the rollout of text guidelines for AI-generated copy, a much-needed control feature for marketers wary of overly creative machine-made messaging.

The duo also covers Meta’s big Reels and Threads advertising expansion, Microsoft’s enhanced Performance Max reporting, Amazon’s AI Ad Creator in Creative Studio, and YouTube’s new deep-linking ads to apps. They finish with a rapid-fire roundup of smaller but notable updates, including Google’s visual local ads, Meta’s new Ads Manager formatting tools, Microsoft’s consent tracking updates, and Amazon’s DSP partnership with SiriusXM.

Episode Highlights

  • Biggest Winner: Google Ads advertisers—total budgets and AI tools open new testing opportunities for Q4.
  • Hot Take: Emily calls the AI text guidelines “long overdue” after seeing AI create unwanted sale messages.
  • Pro Tip: Jeremy recommends testing total campaign budgets on short seasonal flights (Black Friday, Cyber Monday).
  • Q4 Reminder: Watch for pacing behavior changes when moving from daily to total budgets.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from September.

]]> Wed, 8 Oct 2025 15:37:34 +0000 info@granularmarketing.com (Emily Anderson, Granular, Jeremy Packee) https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-september-2025-4yRVh2je Jeremy Packee and Emily Anderson dive into a jam-packed month of digital marketing updates designed to help advertisers fine-tune their Q4 campaigns. The hosts break down Google’s expansion of campaign total budgets to Search, Performance Max, and Shopping campaigns, sharing pros, cons, and Q4 testing advice. They discuss how Microsoft’s Supplemental Feeds bring long-missing flexibility to product updates, while Google’s new Demand Gen Drops showcase fresh features like promotion assets, omnichannel bidding, and comparable conversion metrics.

The episode continues with discussion on AI Max for Search, Google’s fully AI-powered campaign type, and the rollout of text guidelines for AI-generated copy, a much-needed control feature for marketers wary of overly creative machine-made messaging.

The duo also covers Meta’s big Reels and Threads advertising expansion, Microsoft’s enhanced Performance Max reporting, Amazon’s AI Ad Creator in Creative Studio, and YouTube’s new deep-linking ads to apps. They finish with a rapid-fire roundup of smaller but notable updates, including Google’s visual local ads, Meta’s new Ads Manager formatting tools, Microsoft’s consent tracking updates, and Amazon’s DSP partnership with SiriusXM.

Episode Highlights

  • Biggest Winner: Google Ads advertisers—total budgets and AI tools open new testing opportunities for Q4.
  • Hot Take: Emily calls the AI text guidelines “long overdue” after seeing AI create unwanted sale messages.
  • Pro Tip: Jeremy recommends testing total campaign budgets on short seasonal flights (Black Friday, Cyber Monday).
  • Q4 Reminder: Watch for pacing behavior changes when moving from daily to total budgets.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from September.

]]> The Click Brief Podcast: September 2025 Emily Anderson, Granular, Jeremy Packee 00:38:05 In this September 2025 episode of The Click Brief Podcast, Jeremy and Emily unpack the latest digital advertising updates shaping Q4 strategies from Google’s new campaign total budgets and AI-driven ad innovations to Amazon’s new AI Ad Creator and Meta’s expanded Reels and Threads formats. They also share insights, reactions, and predictions for how these updates will impact advertisers heading into the holiday season. In this September 2025 episode of The Click Brief Podcast, Jeremy and Emily unpack the latest digital advertising updates shaping Q4 strategies from Google’s new campaign total budgets and AI-driven ad innovations to Amazon’s new AI Ad Creator and Meta’s expanded Reels and Threads formats. They also share insights, reactions, and predictions for how these updates will impact advertisers heading into the holiday season. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads, click brief false bonus eb598a14-bfc0-4009-8474-63421d6dbfb6 The Click Brief Podcast: August 2025 Get Q4-ready in minutes. Jeremy Packee and Emily Anderson break down August’s biggest ad-platform shifts. Google’s loyalty integrations, AI-first ads (AI Mode/AI Max), new PMax transparency + Asset Studio, Microsoft’s premium streaming buys, and Meta’s new Instagram “Follows” metric.

Top takeaways

  • Switch on loyalty perks + the new optimization goal to boost repeat buyers.
  • Test AI Max via native experiments; keep sitelinks/brand guidelines tight.
  • Audit PMax’s new channel/cost views and Search Partner transparency; add smart exclusions.
  • Cut waste with Shopping audience exclusions; pilot Microsoft streaming; report IG Follows growth.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from August. 

]]> Tue, 16 Sep 2025 14:52:53 +0000 info@granularmarketing.com (Emily Martin, Granular, Jeremy Packee) https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-august-2025-BDo5QvKf Get Q4-ready in minutes. Jeremy Packee and Emily Anderson break down August’s biggest ad-platform shifts. Google’s loyalty integrations, AI-first ads (AI Mode/AI Max), new PMax transparency + Asset Studio, Microsoft’s premium streaming buys, and Meta’s new Instagram “Follows” metric.

Top takeaways

  • Switch on loyalty perks + the new optimization goal to boost repeat buyers.
  • Test AI Max via native experiments; keep sitelinks/brand guidelines tight.
  • Audit PMax’s new channel/cost views and Search Partner transparency; add smart exclusions.
  • Cut waste with Shopping audience exclusions; pilot Microsoft streaming; report IG Follows growth.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from August. 

]]> The Click Brief Podcast: August 2025 Emily Martin, Granular, Jeremy Packee 00:31:17 Get Q4-ready as Jeremy Packee and Emily Anderson unpack August’s must-know ad updates—Google’s loyalty integrations and AI-first ads (AI Mode/AI Max), new PMax transparency and Asset Studio, Microsoft’s premium streaming inventory, and Meta’s Instagram “Follows” metric—with quick wins you can deploy now. Follow The Click Brief for fast, no-fluff performance marketing insights. Get Q4-ready as Jeremy Packee and Emily Anderson unpack August’s must-know ad updates—Google’s loyalty integrations and AI-first ads (AI Mode/AI Max), new PMax transparency and Asset Studio, Microsoft’s premium streaming inventory, and Meta’s Instagram “Follows” metric—with quick wins you can deploy now. Follow The Click Brief for fast, no-fluff performance marketing insights. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads, click brief false bonus 27aca980-d019-4b4a-bbf6-dccbbeafb1d2 The Click Brief Podcast: July 2025 Thu, 21 Aug 2025 18:44:33 +0000 info@granularmarketing.com (Emily Martin, Granular, Jeremy Packee) https://getting-granular.simplecast.com/episodes/the-click-brief-podcast-july-2025-2_zbUqdj The Click Brief Podcast: July 2025 Emily Martin, Granular, Jeremy Packee 00:28:14 In this exciting inaugural podcast episode of The Click Brief, hosts Jeremy Packee and Emily Anderson dive into the latest digital advertising and Martech updates from July 2025. They kick things off with a deep dive into OpenAI's new ChatGPT Agent, an advanced tool that can browse the web, use APIs, and automate multi-step tasks. The hosts explore its potential to save time and make work more efficient, sharing their personal experiences with grocery shopping and campaign management using the tool. Next, they discuss Google's AI-powered shopping upgrades, including virtual try-ons for apparel, smarter price alerts, and outfit inspiration. Emily emphasizes the need for e-commerce businesses to get their product feeds in top shape to stay ahead of the curve. As they move on to Instagram's new partnership with Google, the hosts highlight the value of SEO for social content, encouraging businesses to optimize captions and hashtags for better visibility. The episode continues with exciting updates from Google Ads, including the launch of localized forecasts in Keyword Planner, Meta’s new ad performance breakdowns, and the rollout of asset-level metrics for responsive search ads. The hosts reflect on the need for caution when using AI-driven features and the importance of strategic decision-making in campaigns. Closing out the episode, Jeremy and Emily discuss Google’s Smart Bidding Exploration, a new feature aimed at optimizing ROAS with more flexible bidding. They share their thoughts on the potential impact for e-commerce brands, while acknowledging that further testing is needed to fully understand its effectiveness. Tune in for all the insights and takeaways to keep your digital advertising strategies on the cutting edge! In this exciting inaugural podcast episode of The Click Brief, hosts Jeremy Packee and Emily Anderson dive into the latest digital advertising and Martech updates from July 2025. They kick things off with a deep dive into OpenAI's new ChatGPT Agent, an advanced tool that can browse the web, use APIs, and automate multi-step tasks. The hosts explore its potential to save time and make work more efficient, sharing their personal experiences with grocery shopping and campaign management using the tool. Next, they discuss Google's AI-powered shopping upgrades, including virtual try-ons for apparel, smarter price alerts, and outfit inspiration. Emily emphasizes the need for e-commerce businesses to get their product feeds in top shape to stay ahead of the curve. As they move on to Instagram's new partnership with Google, the hosts highlight the value of SEO for social content, encouraging businesses to optimize captions and hashtags for better visibility. The episode continues with exciting updates from Google Ads, including the launch of localized forecasts in Keyword Planner, Meta’s new ad performance breakdowns, and the rollout of asset-level metrics for responsive search ads. The hosts reflect on the need for caution when using AI-driven features and the importance of strategic decision-making in campaigns. Closing out the episode, Jeremy and Emily discuss Google’s Smart Bidding Exploration, a new feature aimed at optimizing ROAS with more flexible bidding. They share their thoughts on the potential impact for e-commerce brands, while acknowledging that further testing is needed to fully understand its effectiveness. Tune in for all the insights and takeaways to keep your digital advertising strategies on the cutting edge! bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads, click brief false bonus 70e03d40-bf6b-42d3-a9e5-5d057663084a PPC Origins - Rachael Beech
  • Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.
  • How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company’s PPC efforts at just 19 years old.
  • Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven strategy, and how she enjoys working in the field.
  • The Importance of Specialization (07:50): Chris and Rachael discuss the advantage of developing hard skills over being a generalist in marketing.
  • Past PPC Experience (11:57): Rachael shares her experience working with B2B clients, including industrial manufacturing companies, and her time managing Amazon advertising campaigns.
  • Rachael’s Wildest Job Story (14:15): Before PPC, Rachael worked at a Christmas-themed petting zoo and amusement park—where she did everything from cleaning barns to getting bitten by a woodchuck.
  • Life at Granular (20:30): Rachael talks about what she enjoys most about working at Granular, including the diverse client portfolio, collaborative culture, and strong team dynamic.
  • Her Approach to PPC (22:38): Rachael shares her PPC philosophy: setting up accounts in a structured and organized way from the start, taking ownership of client relationships, and maintaining a high standard of work.
  • The Future of PPC (26:42): A discussion about automation, AI, and the evolving challenges of paid media, including concerns about losing control over key account functions.
  • Final Words of Wisdom (28:58): Rachael’s advice: never be afraid to ask questions and continue learning—don’t let the fear of feeling “dumb” stop you from growing.
    • ]]>     Mon, 17 Feb 2025 18:31:24 +0000 info@granularmarketing.com (Granular, Chris Cesar, Rachael Beech) https://getting-granular.simplecast.com/episodes/ppc-origins-rachael-beech-XXI4InqD
  • Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.
  • How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company’s PPC efforts at just 19 years old.
  • Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven strategy, and how she enjoys working in the field.
  • The Importance of Specialization (07:50): Chris and Rachael discuss the advantage of developing hard skills over being a generalist in marketing.
  • Past PPC Experience (11:57): Rachael shares her experience working with B2B clients, including industrial manufacturing companies, and her time managing Amazon advertising campaigns.
  • Rachael’s Wildest Job Story (14:15): Before PPC, Rachael worked at a Christmas-themed petting zoo and amusement park—where she did everything from cleaning barns to getting bitten by a woodchuck.
  • Life at Granular (20:30): Rachael talks about what she enjoys most about working at Granular, including the diverse client portfolio, collaborative culture, and strong team dynamic.
  • Her Approach to PPC (22:38): Rachael shares her PPC philosophy: setting up accounts in a structured and organized way from the start, taking ownership of client relationships, and maintaining a high standard of work.
  • The Future of PPC (26:42): A discussion about automation, AI, and the evolving challenges of paid media, including concerns about losing control over key account functions.
  • Final Words of Wisdom (28:58): Rachael’s advice: never be afraid to ask questions and continue learning—don’t let the fear of feeling “dumb” stop you from growing.
    • ]]>     PPC Origins - Rachael Beech Granular, Chris Cesar, Rachael Beech 00:30:34 In episode 47 of Getting Granular, host Chris Cesar continues the PPC Origin series with Granular’s newest Paid Media Specialist, Rachael Beach. Rachael shares her journey into paid media, from an unexpected internship opportunity to becoming a PPC professional. She talks about the importance of specialization in marketing, her experience in B2B advertising, and her enthusiasm for structured, well-organized accounts. Alongside professional insights, Rachael tells a hilarious and unexpected story of working at a Christmas-themed petting zoo, where she was unexpectedly thrust into farm labor and even got bitten by a woodchuck. Tune in for an engaging discussion on PPC, career growth, and some truly unforgettable job stories. In episode 47 of Getting Granular, host Chris Cesar continues the PPC Origin series with Granular’s newest Paid Media Specialist, Rachael Beach. Rachael shares her journey into paid media, from an unexpected internship opportunity to becoming a PPC professional. She talks about the importance of specialization in marketing, her experience in B2B advertising, and her enthusiasm for structured, well-organized accounts. Alongside professional insights, Rachael tells a hilarious and unexpected story of working at a Christmas-themed petting zoo, where she was unexpectedly thrust into farm labor and even got bitten by a woodchuck. Tune in for an engaging discussion on PPC, career growth, and some truly unforgettable job stories. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 47     eddcd586-3cfd-47a8-9926-98bb62a07600 PPC Origins - Kelsea Smart
  • Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.
  • Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.
  • Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.
  • Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.
  • Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.
  • Granular’s Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team’s focus on learning, independence, and pushing boundaries in digital marketing.
  • The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.
  • Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.
  • Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.
    • ]]>     Fri, 20 Dec 2024 15:14:57 +0000 info@granularmarketing.com (Granular, Chris Cesar, Kelsea Smart) https://getting-granular.simplecast.com/episodes/ppc-origins-kelsea-smart-ld_F2kFw
  • Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.
  • Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.
  • Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.
  • Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.
  • Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.
  • Granular’s Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team’s focus on learning, independence, and pushing boundaries in digital marketing.
  • The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.
  • Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.
  • Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.
    • ]]>     PPC Origins - Kelsea Smart Granular, Chris Cesar, Kelsea Smart 00:29:39 In episode 46 of Getting Granular, host Chris Cesar sits down with Kelsea Smart, a Paid Media Manager at Granular, to talk about her career journey and unique experiences in paid media. Hailing from Florida, Kelsea brings her insights on the challenges and evolution of digital marketing. She shares her path from working in a full-service agency to specializing in PPC at Granular, the role of AI and machine learning in shaping the industry, and her favorite parts of driving results for clients. Alongside her professional insights, Kelsea recounts an incredible personal story of surviving a near-boat sinking, highlighting her quick thinking and resilience. Tune in for a mix of professional expertise, industry trends, and lighthearted anecdotes from Kelsea’s life. In episode 46 of Getting Granular, host Chris Cesar sits down with Kelsea Smart, a Paid Media Manager at Granular, to talk about her career journey and unique experiences in paid media. Hailing from Florida, Kelsea brings her insights on the challenges and evolution of digital marketing. She shares her path from working in a full-service agency to specializing in PPC at Granular, the role of AI and machine learning in shaping the industry, and her favorite parts of driving results for clients. Alongside her professional insights, Kelsea recounts an incredible personal story of surviving a near-boat sinking, highlighting her quick thinking and resilience. Tune in for a mix of professional expertise, industry trends, and lighthearted anecdotes from Kelsea’s life. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 46     b0d78229-c3ab-41e8-a174-273ed405b524 PPC Origins - Sarah Christiaansen
  • Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.
  • Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.
  • From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.
  • PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she’s noticed, such as clients’ decreased interest in advertising on Twitter (now X).
  • Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.
  • Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.
  • Granular’s Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team’s supportive environment and the camaraderie among colleagues.
  • Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.
  • AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers’ control over targeting.
  • The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google’s evolving role in the field.
  • Final Words of Wisdom (30:22): Sarah’s advice? Always double-check your settings, be kind to animals, and get a good night’s sleep.
    • ]]>     Tue, 12 Nov 2024 16:16:58 +0000 info@granularmarketing.com (Granular, Chris Cesar, Sarah Christiaansen) https://getting-granular.simplecast.com/episodes/ppc-origins-sarah-christiaansen-b8EKaYS2
  • Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.
  • Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.
  • From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.
  • PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she’s noticed, such as clients’ decreased interest in advertising on Twitter (now X).
  • Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.
  • Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.
  • Granular’s Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team’s supportive environment and the camaraderie among colleagues.
  • Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.
  • AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers’ control over targeting.
  • The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google’s evolving role in the field.
  • Final Words of Wisdom (30:22): Sarah’s advice? Always double-check your settings, be kind to animals, and get a good night’s sleep.
    • ]]>     PPC Origins - Sarah Christiaansen Granular, Chris Cesar, Sarah Christiaansen 00:32:17 In episode 45 of "Getting Granular", host Chris Cesar chats with Sarah Christiaansen, a Paid Media Specialist at Granular, to explore her unique journey into the world of paid media and digital marketing. Sarah opens up about her transition from a creative background in design to specializing in PPC, sharing the motivations, challenges, and unexpected joys she’s encountered along the way. Together, they discuss shifts in the industry, such as the role of AI in advertising and the platforms that have come and gone. Sarah also reveals her approach to client relationships, her thoughts on effective campaign management, and why staying “granular” in targeting is essential. In episode 45 of "Getting Granular", host Chris Cesar chats with Sarah Christiaansen, a Paid Media Specialist at Granular, to explore her unique journey into the world of paid media and digital marketing. Sarah opens up about her transition from a creative background in design to specializing in PPC, sharing the motivations, challenges, and unexpected joys she’s encountered along the way. Together, they discuss shifts in the industry, such as the role of AI in advertising and the platforms that have come and gone. Sarah also reveals her approach to client relationships, her thoughts on effective campaign management, and why staying “granular” in targeting is essential. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 45     65040d55-0fc3-4e3b-9870-5f3bd4e69e05 PPC Origins - Tim Reed
  • Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.
  • Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.
  • Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.
  • PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim’s career, with fewer platforms and simpler strategies, compared to today’s automation and expanded platforms like TikTok and Amazon.
  • Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.
  • Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.
  • Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.
  • Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.
  • Words of Wisdom (41:11): Tim’s closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.
    • ]]>     Wed, 6 Nov 2024 16:55:58 +0000 info@granularmarketing.com (Granular, Tim Reed, Chris Cesar) https://getting-granular.simplecast.com/episodes/ppc-origins-tim-reed-jS6kGlMv
  • Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.
  • Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.
  • Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.
  • PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim’s career, with fewer platforms and simpler strategies, compared to today’s automation and expanded platforms like TikTok and Amazon.
  • Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.
  • Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.
  • Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.
  • Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.
  • Words of Wisdom (41:11): Tim’s closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.
    • ]]>     PPC Origins - Tim Reed Granular, Tim Reed, Chris Cesar 00:43:02 In this episode of "Getting Granular," Chris Cesar sits down with Tim Reed, a Paid Media Specialist at Granular, to dive into Tim’s journey in digital marketing and his experiences with PPC. Tim opens up about how he found his way from an undecided major in college to a career focused on e-commerce and Amazon advertising. He shares what drew him to Granular, fueled by a passion for digital strategy and the psychology behind marketing. Tim also digs into the evolution of paid search, from the early days of simpler platforms to today’s world of AI and automation, which he believes bring both opportunities and challenges. With a mix of humor and insight, he highlights the value of data-driven decisions, building strong client relationships, and staying adaptable in a constantly shifting industry. In this episode of "Getting Granular," Chris Cesar sits down with Tim Reed, a Paid Media Specialist at Granular, to dive into Tim’s journey in digital marketing and his experiences with PPC. Tim opens up about how he found his way from an undecided major in college to a career focused on e-commerce and Amazon advertising. He shares what drew him to Granular, fueled by a passion for digital strategy and the psychology behind marketing. Tim also digs into the evolution of paid search, from the early days of simpler platforms to today’s world of AI and automation, which he believes bring both opportunities and challenges. With a mix of humor and insight, he highlights the value of data-driven decisions, building strong client relationships, and staying adaptable in a constantly shifting industry. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 44     6aaf5d49-3df8-4094-92e8-83eb0e697891 PPC Origins - Jeannot Delugeau
  • Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.
  • Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.
  • Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.
  • Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.
  • Specialization and Client Management at Granular (03:50): Focus on Jeannot’s role in managing client portfolios and his specialization in e-commerce PPC.
  • Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.
  • Automation’s Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.
  • Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.
  • Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.
  • Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.
  • Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot’s insights, and an invitation for listener engagement.
    • ]]>     Thu, 4 Apr 2024 20:56:49 +0000 info@granularmarketing.com (Granular, Jeannot Delugeau, Chris Cesar) https://getting-granular.simplecast.com/episodes/ppc-origins-jeannot-delugeau-MPMwAKIr
  • Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.
  • Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.
  • Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.
  • Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.
  • Specialization and Client Management at Granular (03:50): Focus on Jeannot’s role in managing client portfolios and his specialization in e-commerce PPC.
  • Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.
  • Automation’s Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.
  • Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.
  • Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.
  • Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.
  • Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot’s insights, and an invitation for listener engagement.
    • ]]>     PPC Origins - Jeannot Delugeau Granular, Jeannot Delugeau, Chris Cesar 00:36:20 In episode 43 of the "Getting Granular" podcast, Chris welcomes Jeannot Delugeau, a manager of Paid Search at Granular, to explore his entry and evolution within the PPC industry. Jeannot highlights the importance of engaging with diverse client businesses and the need for clear communication. He anticipates further automation in PPC and is optimistic about AI's role in creative content. Despite platform-driven challenges, Jeannot champions continuous personal and professional growth, illustrating the balance between technology and the human touch in marketing. In episode 43 of the "Getting Granular" podcast, Chris welcomes Jeannot Delugeau, a manager of Paid Search at Granular, to explore his entry and evolution within the PPC industry. Jeannot highlights the importance of engaging with diverse client businesses and the need for clear communication. He anticipates further automation in PPC and is optimistic about AI's role in creative content. Despite platform-driven challenges, Jeannot champions continuous personal and professional growth, illustrating the balance between technology and the human touch in marketing. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 43     1fa49afa-fa71-4567-8958-43dfe5fa43b6 PPC Origins - Lauren Roloff
  • Get to know Lauren in 139 seconds (00:24)
  • Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
  • Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
  • Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
  • Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)
  • Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)
  • Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)
  • Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)
  • Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)

    • Email us at info@GranularMarketing.com

    Follow us on Facebook  and Instagram

    ]]>     Tue, 20 Feb 2024 10:00:00 +0000 info@granularmarketing.com (Granular, Chris Cesar, Lauren Roloff) https://getting-granular.simplecast.com/episodes/ppc-origins-lauren-roloff-ctr9Kzl5
  • Get to know Lauren in 139 seconds (00:24)
  • Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
  • Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
  • Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
  • Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)
  • Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)
  • Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)
  • Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)
  • Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)

    • Email us at info@GranularMarketing.com

    Follow us on Facebook  and Instagram

    ]]>     PPC Origins - Lauren Roloff Granular, Chris Cesar, Lauren Roloff 00:25:12 In episode 42 of the "Getting Granular" podcast, Chris welcomes Lauren Roloff, a manager of Paid Media at Granular, to discuss her background, journey in the industry, and thoughts on the future of PPC (Pay-Per-Click) advertising. Lauren shares insights into her career trajectory, starting from her college days at UW-Whitewater to her experiences in different industries before joining Granular. In episode 42 of the "Getting Granular" podcast, Chris welcomes Lauren Roloff, a manager of Paid Media at Granular, to discuss her background, journey in the industry, and thoughts on the future of PPC (Pay-Per-Click) advertising. Lauren shares insights into her career trajectory, starting from her college days at UW-Whitewater to her experiences in different industries before joining Granular. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 42     17d41bf7-a50f-4849-ba96-88c53b9c34a0 The Ins & Outs of Meta Business Manager
  • What are we talking about today? (00:46)
  • What is Meta Business Manager? (02:05)
  • Why do you NEED Meta Business Manager (03:51)
  • How to check and see if you have Meta Business Manager setup (07:35)
  • HORROR Story #1 of not having a Business Manager setup (10:16)
  • What to do if your page is owned by someone may not know or you can not contact (14:14)
  • Chris's shameless plug for LinkedIn Business Manager (16:00)
  • HORROR Story #2 of not having a Business Manager setup (16:20)
  • HORROR Story #3 of not having a Business Manager setup (18:10)
  • Final thoughts on Meta Business Manager (19:11)

    • Video Referenced: How to move your personal ad account into Meta (Facebook) Business Manager

    Email us at info@granularmarketing.com

    Follow us on Facebook and Instagram

     

    ]]>     Wed, 28 Jun 2023 20:06:39 +0000 info@granularmarketing.com (Granular, Chris Cesar, Emily Martin) https://getting-granular.simplecast.com/episodes/the-ins-outs-of-meta-business-manager-d0jnLDPd
  • What are we talking about today? (00:46)
  • What is Meta Business Manager? (02:05)
  • Why do you NEED Meta Business Manager (03:51)
  • How to check and see if you have Meta Business Manager setup (07:35)
  • HORROR Story #1 of not having a Business Manager setup (10:16)
  • What to do if your page is owned by someone may not know or you can not contact (14:14)
  • Chris's shameless plug for LinkedIn Business Manager (16:00)
  • HORROR Story #2 of not having a Business Manager setup (16:20)
  • HORROR Story #3 of not having a Business Manager setup (18:10)
  • Final thoughts on Meta Business Manager (19:11)

    • Video Referenced: How to move your personal ad account into Meta (Facebook) Business Manager

    Email us at info@granularmarketing.com

    Follow us on Facebook and Instagram

     

    ]]>     The Ins & Outs of Meta Business Manager Granular, Chris Cesar, Emily Martin 00:23:29 In the latest installment of Getting Granular, the podcast where digital marketing experts talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry, Chris and Emily check in with Meta (Facebook and Instagram) to explore their Business Management tool. They will cover the importance of owning your business's page (horror stories included), how to check to see who owns your page, and how to set up your business manager. In the latest installment of Getting Granular, the podcast where digital marketing experts talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry, Chris and Emily check in with Meta (Facebook and Instagram) to explore their Business Management tool. They will cover the importance of owning your business's page (horror stories included), how to check to see who owns your page, and how to set up your business manager. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, facebook, business growth, ppc, meta, roi, business manager, bing ppc, kpi, facebook business manager, google ads false full 41     2f2a886c-7539-4e5d-8525-874a3e881954 Ad blocking within Instagram. Is it a good idea?
  • How this thought experiment came to be (01:24)
  • The thought experiment setup (07:23)
  • TL:DL - setup summary (11:00)
  • Learnings from the setup (11:25)
  • Ads are being served (15:00)
  • Week 1 - feels oh so right (17:57)
  • Week 2 - it starts to get spicy (20:12)
  • Week 3  - the wheels are now off the bus (26:40)
  • Wrapping up the takeaways (31:50)

    • Email us at info@GranularMarketing.com

    Follow us on Facebook and Instagram

    ]]>     Wed, 11 Jan 2023 11:05:00 +0000 info@granularmarketing.com (Granular, Mark Lee, Mike Schuerman) https://getting-granular.simplecast.com/episodes/ad-blocking-within-instagram-is-it-a-good-idea-3BJv4dwb
  • How this thought experiment came to be (01:24)
  • The thought experiment setup (07:23)
  • TL:DL - setup summary (11:00)
  • Learnings from the setup (11:25)
  • Ads are being served (15:00)
  • Week 1 - feels oh so right (17:57)
  • Week 2 - it starts to get spicy (20:12)
  • Week 3  - the wheels are now off the bus (26:40)
  • Wrapping up the takeaways (31:50)

    • Email us at info@GranularMarketing.com

    Follow us on Facebook and Instagram

    ]]>     Ad blocking within Instagram. Is it a good idea? Granular, Mark Lee, Mike Schuerman 00:40:21 All of us have wondered at one time or another "Why am I getting served this ad?" while scrolling through various social media channels, but few of us actually take action to remove said ads. So at Granular, we asked ourselves the extreme question, "What would happen if we block ALL the ads?" Well, our very own Mark Lee used Instagram to find out. All of us have wondered at one time or another "Why am I getting served this ad?" while scrolling through various social media channels, but few of us actually take action to remove said ads. So at Granular, we asked ourselves the extreme question, "What would happen if we block ALL the ads?" Well, our very own Mark Lee used Instagram to find out. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, instagram ads, milwaukee, business growth, blocked accounts, ppc, roi, bing ppc, kpi, google ads, instagram false full 40     cdf9fc77-2323-43f5-8d41-51afdbff3842 PPC Origins - Megan Klein
  • Get to know Megan in 107 seconds (1:53)
  • Poli Sci? Nah. PPC? Yes, please. (3:40)
  • The selling points of making PPC a career (4:44)
  • Where PPC was when Megan got her start (6:50)
  • What brought Megan to Granular (8:17)
  • The Granular difference and culture (10:11)
  • Megan’s method to client relationships (13:00)
  • To the future! Where Megan thinks PPC is going (15:40)
  • Bonus: a quick philosophy lesson (18:40)

    • Email us at info@GranularMarketing.com

    Follow us on Facebook  and Instagram

    ]]>     Wed, 28 Dec 2022 05:00:00 +0000 info@granularmarketing.com (Granular, Chris Cesar, Megan Klein) https://getting-granular.simplecast.com/episodes/ppc-origins-megan-klein-4bGWjgFI
  • Get to know Megan in 107 seconds (1:53)
  • Poli Sci? Nah. PPC? Yes, please. (3:40)
  • The selling points of making PPC a career (4:44)
  • Where PPC was when Megan got her start (6:50)
  • What brought Megan to Granular (8:17)
  • The Granular difference and culture (10:11)
  • Megan’s method to client relationships (13:00)
  • To the future! Where Megan thinks PPC is going (15:40)
  • Bonus: a quick philosophy lesson (18:40)

    • Email us at info@GranularMarketing.com

    Follow us on Facebook  and Instagram

    ]]>     PPC Origins - Megan Klein Granular, Chris Cesar, Megan Klein 00:21:32 Coming to us all the way from fun, sunny, warm Florida our not-so-new employee, Megan Klein, FINALLY joins Chris in the podcast booth to talk about her path, PPC and just shoot the (sea) breeze. Coming to us all the way from fun, sunny, warm Florida our not-so-new employee, Megan Klein, FINALLY joins Chris in the podcast booth to talk about her path, PPC and just shoot the (sea) breeze. bing ads, adwords, getting granular, granular marketing, search marketing, advertising, granular, digital marketing, ppc origins, digital advertising, milwaukee, business growth, ppc, megan klein, roi, bing ppc, kpi, google ads false full 39     a23ae116-5f98-4cef-bcaf-505e5b8f9915 A Deep Dive into Programmatic - Part V Audio Advertising)
  • What makes up Programmatic audio  (01:37)
  • How is it different than a traditional radio buy (02:21)
  • Podcasts - a special snowflake (03:22)
  • Examples within the world we live (04:47)
  • Positives of advertising on a podcast (06:01)
  • Downsides to advertising on a podcast (09:06)
    • A peak inside podcast targeting and purchase options (10:12)
  • Positives of Programmatic audio (14:41)
  • Why you may not want to use Programmatic audio (22:04)
  • Final thoughts! (25:23)

    •  

    New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     Tue, 2 Aug 2022 21:42:27 +0000 info@granularmarketing.com (Granular, Anna Borchert, Chris Cesar) https://getting-granular.simplecast.com/episodes/a-deep-dive-into-programmatic-part-v-audio-advertising-PXTU6nTO
  • What makes up Programmatic audio  (01:37)
  • How is it different than a traditional radio buy (02:21)
  • Podcasts - a special snowflake (03:22)
  • Examples within the world we live (04:47)
  • Positives of advertising on a podcast (06:01)
  • Downsides to advertising on a podcast (09:06)
    • A peak inside podcast targeting and purchase options (10:12)
  • Positives of Programmatic audio (14:41)
  • Why you may not want to use Programmatic audio (22:04)
  • Final thoughts! (25:23)

    •  

    New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     A Deep Dive into Programmatic - Part V Audio Advertising) Granular, Anna Borchert, Chris Cesar 00:27:46 At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V, Chris and Anna wrap up the series by touching on all things audio-related. Yes, it’s a podcast about podcast advertising + more! At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V, Chris and Anna wrap up the series by touching on all things audio-related. Yes, it’s a podcast about podcast advertising + more! bing ads, adwords, audio, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, programmatic, ppc, roi, bing ppc, kpi, google ads, audio advertising false full 38     89f23fb0-b8e1-4bd5-bac3-20845138c468 A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)
  • Geofencing vs. geoframing vs. geotargeting
    • What is geofencing? (01:28)
    • What is geoframing? (03:11)
    • What is geotargeting (display)? (04:17)
  • Real-world examples (04:46)
  • The Pros of each tactic (09:01)
  • The challenges of each tactic (11:43)
  • Episode wrap-up (14:55)

    • New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     Tue, 19 Jul 2022 09:00:00 +0000 info@granularmarketing.com (Granular, Anna Borchert, Chris Cesar) https://getting-granular.simplecast.com/episodes/a-deep-dive-into-programmatic-part-iv-geofencing-vs-geoframing-vs-geotargeting-vp1oIu_N
  • Geofencing vs. geoframing vs. geotargeting
    • What is geofencing? (01:28)
    • What is geoframing? (03:11)
    • What is geotargeting (display)? (04:17)
  • Real-world examples (04:46)
  • The Pros of each tactic (09:01)
  • The challenges of each tactic (11:43)
  • Episode wrap-up (14:55)

    • New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting) Granular, Anna Borchert, Chris Cesar 00:16:14 At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part IV, Chris and Anna grab their road maps to discuss what exactly the differences are between geotargeting, geofencing, geoframing. At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part IV, Chris and Anna grab their road maps to discuss what exactly the differences are between geotargeting, geofencing, geoframing. bing ads, geotargeting, adwords, granular marketing, geoframing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, display, programmatic, ppc, roi, bing ppc, kpi, geofencing, google ads false full 37     c3973d53-fb01-482a-8175-1964e67eaf42 A Deep Dive into Programmatic - Part III (OOH)
  • What is Programmatic OOH? (00:50)
  • Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49)
  • In’s and out of the alternative OOH channels (04:32)
    • The less common channels (05:15)
  • The benefits of leveraging Programmatic OOH Advertisement (06:18)
  • Potential downsides of OOH Advertising (10:07)
  • The final takeaway (12:56)

    • New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     Tue, 5 Jul 2022 15:41:29 +0000 info@granularmarketing.com (Granular, Anna Borchert, Chris Cesar) https://getting-granular.simplecast.com/episodes/a-deep-dive-into-programmatic-part-iii-ooh-NSxJEGtu
  • What is Programmatic OOH? (00:50)
  • Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49)
  • In’s and out of the alternative OOH channels (04:32)
    • The less common channels (05:15)
  • The benefits of leveraging Programmatic OOH Advertisement (06:18)
  • Potential downsides of OOH Advertising (10:07)
  • The final takeaway (12:56)

    • New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     A Deep Dive into Programmatic - Part III (OOH) Granular, Anna Borchert, Chris Cesar 00:14:28 At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part III we venture outside and take a closer look at Out-Of-Home (OOH) advertisement in the Programmatic space. At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part III we venture outside and take a closer look at Out-Of-Home (OOH) advertisement in the Programmatic space. bing ads, dooh, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, out-of-home, milwaukee, ooh, business growth, programmatic, ppc, roi, bing ppc, kpi, google ads false full 36     6518692c-7068-40c5-8061-a32d6da2a5cf A Deep Dive into Programmatic - Part II (KPIs)
  • A high-level look at what is a KPI (01:17)
  • The KPIs of OTT & CTV (03:39)
  • The main KPIs of audio (09:41)
  • The main KPIs of display & native (12:36)
  • The main takeaway (13:54)

    • New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     Tue, 21 Jun 2022 09:00:00 +0000 info@granularmarketing.com (Granular, Anna Borchert, Chris Cesar) https://getting-granular.simplecast.com/episodes/a-deep-dive-into-programmatic-part-ii-kpis-rlYQL5wb
  • A high-level look at what is a KPI (01:17)
  • The KPIs of OTT & CTV (03:39)
  • The main KPIs of audio (09:41)
  • The main KPIs of display & native (12:36)
  • The main takeaway (13:54)

    • New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     A Deep Dive into Programmatic - Part II (KPIs) Granular, Anna Borchert, Chris Cesar 00:15:12 At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part II, Anna and Chris closely examine Key Performance Indicators (KPIs) and discuss the specifics of how they differ based on the channel. At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part II, Anna and Chris closely examine Key Performance Indicators (KPIs) and discuss the specifics of how they differ based on the channel. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, programmatic, ppc, key performance indicator, roi, bing ppc, kpi, google ads false full 35     b08a838b-7c0c-4c9e-913c-5050cf9b778c A Deep Dive into Programmatic - Part I (CTV, OTT)
  • The basics of CTV and OTT (01:25)
  • Real-world examples of CTV and OTT (03:12)
    • How cost and placements help drive your video advertisement marketing plans (04:13)
    • Gauging performance and KPI’s (06:30)
    • Placement Strategy (08:14)
    • Direct vs Trade Desk (9:30)
  • What are the pros of CTV & OTT (10:30)
  • Potential downsides to CTV & OTT (15:55)
  • How does Traditional TV advertisement work within Programmatic (19:58)
  • TL;DL - closing thoughts and the main takeaway (21:58)

    • New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     Tue, 24 May 2022 09:00:00 +0000 info@granularmarketing.com (Granular, Anna Borchert, Chris Cesar) https://getting-granular.simplecast.com/episodes/a-deep-dive-into-programmatic-part-i-ctv-ott-IiS9qxOY
  • The basics of CTV and OTT (01:25)
  • Real-world examples of CTV and OTT (03:12)
    • How cost and placements help drive your video advertisement marketing plans (04:13)
    • Gauging performance and KPI’s (06:30)
    • Placement Strategy (08:14)
    • Direct vs Trade Desk (9:30)
  • What are the pros of CTV & OTT (10:30)
  • Potential downsides to CTV & OTT (15:55)
  • How does Traditional TV advertisement work within Programmatic (19:58)
  • TL;DL - closing thoughts and the main takeaway (21:58)

    • New to Programmatic? Check out our primer episode

    Email us at info@GranularMarketing.com

    Follow us on Facebook

    ]]>     A Deep Dive into Programmatic - Part I (CTV, OTT) Granular, Anna Borchert, Chris Cesar 00:24:10 At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. This week is our maiden voyage, Part I, as Chris and Anna take a closer look at all things CTV & OTT. At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. This week is our maiden voyage, Part I, as Chris and Anna take a closer look at all things CTV & OTT. bing ads, adwords, ctv, granular marketing, ott, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, programmatic, ppc, roi, bing ppc, kpi, google ads false full 34     deb8142e-ee3b-4f36-ba23-584631e73d04 PPC Origins - Mike Schuerman So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. 

    • Step 1 - Meet Mike (01:13)
    • Step 2 - Explore how to travel from journalism to a paid search career (04:13)
    • Step 3 - View the paid search landscape through Mike's eyes (09:31)
    • Step 4 - Allow someone named “Chris” to validate your views (12:32)
    • Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)
    • Step 6 - Start to focus your skills and area of interest (15:18)
    • Step 7 - Learn Mike’s personal approach to account management and client relations (20:26)
    • Step 8 - Find your way to Granular! (24:27)
    • Step 9 - Look into the eyes of the future of PPC (30:32)
    • Step 10 - Like, subscribe, and follow the Getting Granular podcast
    ]]>     Tue, 10 May 2022 09:00:00 +0000 info@granularmarketing.com (Chris, Mike, Granular) https://getting-granular.simplecast.com/episodes/ppc-origins-mike-schuerman-oeM3dYQr So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. 

    • Step 1 - Meet Mike (01:13)
    • Step 2 - Explore how to travel from journalism to a paid search career (04:13)
    • Step 3 - View the paid search landscape through Mike's eyes (09:31)
    • Step 4 - Allow someone named “Chris” to validate your views (12:32)
    • Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)
    • Step 6 - Start to focus your skills and area of interest (15:18)
    • Step 7 - Learn Mike’s personal approach to account management and client relations (20:26)
    • Step 8 - Find your way to Granular! (24:27)
    • Step 9 - Look into the eyes of the future of PPC (30:32)
    • Step 10 - Like, subscribe, and follow the Getting Granular podcast
    ]]>     PPC Origins - Mike Schuerman Chris, Mike, Granular 00:38:10 Is journalism really dead? We don’t think so, but for Mike Schuerman it is. In episode 33 of Getting Granular, we learn how one of our Sr. Paid Media Managers took David Bowie's “Changes” to heart by dashing his own dreams of working as a music journalist to become a richer, different, paid media man. Is journalism really dead? We don’t think so, but for Mike Schuerman it is. In episode 33 of Getting Granular, we learn how one of our Sr. Paid Media Managers took David Bowie's “Changes” to heart by dashing his own dreams of working as a music journalist to become a richer, different, paid media man. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 33     b8657361-2ee4-4461-a265-90e919d8949a What you need to know about Landing Pages
  • The ABCs of landing pages (00:43)
  • Examples of where having a landing page strategy would be a great idea (01:21)
  • The benefits of building a landing page for you and the user (06:12)
    • Higher quality score
    • Drive focus to specific information 
    • Flexibility to optimize & test the page(s)
  • Finding the perfect balance when creating lead form fill (13:40)
  • Rounding out the pro’s of having a custom landing page strategy (17:29)
  • The flip-side of the coin: What may be some of the downsides to a custom landing page strategy (21:10)
  • The final take with MacKenzie (25:04)

    •  

    ]]>     Tue, 26 Apr 2022 09:00:00 +0000 info@granularmarketing.com (MacKenzie, Chris, Granular) https://getting-granular.simplecast.com/episodes/landing-pages-are-they-important-2W4C3CTE
  • The ABCs of landing pages (00:43)
  • Examples of where having a landing page strategy would be a great idea (01:21)
  • The benefits of building a landing page for you and the user (06:12)
    • Higher quality score
    • Drive focus to specific information 
    • Flexibility to optimize & test the page(s)
  • Finding the perfect balance when creating lead form fill (13:40)
  • Rounding out the pro’s of having a custom landing page strategy (17:29)
  • The flip-side of the coin: What may be some of the downsides to a custom landing page strategy (21:10)
  • The final take with MacKenzie (25:04)

    •  

    ]]>     What you need to know about Landing Pages MacKenzie, Chris, Granular 00:27:12 Have you ever asked, “What is a landing page?” or thought to yourself, “I have a website, why do I need a separate landing page?” Well, you’re in luck. In episode 32 of Getting Granular, we explore the ins and outs of landing pages to answer the questions “Are they worth it?” and “What can they do for my business?” Have you ever asked, “What is a landing page?” or thought to yourself, “I have a website, why do I need a separate landing page?” Well, you’re in luck. In episode 32 of Getting Granular, we explore the ins and outs of landing pages to answer the questions “Are they worth it?” and “What can they do for my business?” bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, landing pages, roi, bing ppc, kpi, google ads false full 32     91de6fcc-85f8-4de5-9196-900801a1c903 PPC Origins - Aislinn Poe
  • How Aislinn went from the ballet barre to becoming a PPC expert (02:39)
  • So why did PPC catch Aislinn’s eye as a career path  (05:47)
  • Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51)
  • Aislinn’s specialties, and the skills that help her succeed (12:50)
  • Tik Tok! (18:30)
  • Aislinn touches on her approach to client relationships and strategy (19:10)
  • Circling back to the start, what brought Aislinn to Granular (22:13)
  • The dog that offended Chris. And yes, she is a cutie. (25:40)
  • What Aislinn thinks THE FUTURE holds for PPC (26:15)
  • Closing thoughts (30:19)
    • ]]>     Tue, 12 Apr 2022 09:00:00 +0000 info@granularmarketing.com (Aislinn, Chris, Granular) https://getting-granular.simplecast.com/episodes/ppc-origins-aislinn-poe-HAoOorV5
  • How Aislinn went from the ballet barre to becoming a PPC expert (02:39)
  • So why did PPC catch Aislinn’s eye as a career path  (05:47)
  • Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51)
  • Aislinn’s specialties, and the skills that help her succeed (12:50)
  • Tik Tok! (18:30)
  • Aislinn touches on her approach to client relationships and strategy (19:10)
  • Circling back to the start, what brought Aislinn to Granular (22:13)
  • The dog that offended Chris. And yes, she is a cutie. (25:40)
  • What Aislinn thinks THE FUTURE holds for PPC (26:15)
  • Closing thoughts (30:19)
    • ]]>     PPC Origins - Aislinn Poe Aislinn, Chris, Granular 00:32:42 You’ve heard of Dancing with the Stars, but have you heard of Dancing with a PPC Expert?! For episode 31 of Getting Granular, we put our sashay to the test and sit down with resident dancing queen, Aislinn Poe, Sr. Manager of Paid Media at Granular. You’ve heard of Dancing with the Stars, but have you heard of Dancing with a PPC Expert?! For episode 31 of Getting Granular, we put our sashay to the test and sit down with resident dancing queen, Aislinn Poe, Sr. Manager of Paid Media at Granular. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 31     6a6c272b-9232-41da-9999-cc896f41b74b Facebook Marketing for the B2B Client
  • The big question - is your business a good fit for advertising on Facebook? (03:00)
  • Prospective on the B2B marketing funnel (06:04)
  • Don’t forget the creative (08:49)
  • What does using Facebook correctly look like? (10:44)
    • Audience retargeting (12:44)
    • Lookalike audiences (15:20)
    • Website visitors retargeting (17:00)
    • The LinkedIn hack (18:11)
    • Interest-based targeting (20:30)
  • The Pros & Cons (22:34)
    • ]]>     Tue, 22 Mar 2022 18:12:34 +0000 info@granularmarketing.com (Granular, Chris Cesar, Emily Martin) https://getting-granular.simplecast.com/episodes/facebook-marketing-for-the-b2b-client-yTRoN_PP
  • The big question - is your business a good fit for advertising on Facebook? (03:00)
  • Prospective on the B2B marketing funnel (06:04)
  • Don’t forget the creative (08:49)
  • What does using Facebook correctly look like? (10:44)
    • Audience retargeting (12:44)
    • Lookalike audiences (15:20)
    • Website visitors retargeting (17:00)
    • The LinkedIn hack (18:11)
    • Interest-based targeting (20:30)
  • The Pros & Cons (22:34)
    • ]]>     Facebook Marketing for the B2B Client Granular, Chris Cesar, Emily Martin 00:27:56 There’s a common misconception that Facebook advertising is only relevant for consumer-based products, leaving companies who focus on business-to-business services scratching their heads. But what are B2B audiences if not consumers for their company? 77% of all employees admit to browsing social media while on the clock, giving these B2B focused companies ample opportunities to reach their core audience while they may be in the purchasing mindset. Today we pull back on the curtain on this misconception to discuss all things B2B Marketing on Facebook with our very own Emily Martin. Let’s go! There’s a common misconception that Facebook advertising is only relevant for consumer-based products, leaving companies who focus on business-to-business services scratching their heads. But what are B2B audiences if not consumers for their company? 77% of all employees admit to browsing social media while on the clock, giving these B2B focused companies ample opportunities to reach their core audience while they may be in the purchasing mindset. Today we pull back on the curtain on this misconception to discuss all things B2B Marketing on Facebook with our very own Emily Martin. Let’s go! bing ads, facebook ads, adwords, granular marketing, business to business, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, facebook, business growth, ppc, b2b, roi, bing ppc, kpi, google ads false full 30     226fa73e-6d52-4c32-8534-d05549301a38 PPC Origins - Mark Lee
  • How Mark got started on his PPC path (02:19)
  • HubSpot's utilization within the paid search world (06:21)
  • Hear how a one-off work opportunity becomes a legitimate career path (10:55)
  • Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
  • Chris is that guy (17:30)
  • What the PPC landscape was like when Mark started (17:59)
  • Marks take on the evolution of paid media and privacy changes happening (20:58)
  • Chris & Mark talk about the principle of tracking (22:58)
  • Mark’s specialties (25:00)
  • Mark touches on his personal approach to client relationships and strategy (29:41)
  • How Mark went from flying solo at networking events to working at Granular and what he likes about working here (32:09)
  • What the future of PPC looks like through Mark’s eyes (44:05)
    • ]]>     Mon, 21 Feb 2022 22:52:04 +0000 info@granularmarketing.com (granular, Chris, Mark) https://getting-granular.simplecast.com/episodes/ppc-origins-mark-lee-5XmUIASo
  • How Mark got started on his PPC path (02:19)
  • HubSpot's utilization within the paid search world (06:21)
  • Hear how a one-off work opportunity becomes a legitimate career path (10:55)
  • Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
  • Chris is that guy (17:30)
  • What the PPC landscape was like when Mark started (17:59)
  • Marks take on the evolution of paid media and privacy changes happening (20:58)
  • Chris & Mark talk about the principle of tracking (22:58)
  • Mark’s specialties (25:00)
  • Mark touches on his personal approach to client relationships and strategy (29:41)
  • How Mark went from flying solo at networking events to working at Granular and what he likes about working here (32:09)
  • What the future of PPC looks like through Mark’s eyes (44:05)
    • ]]>     PPC Origins - Mark Lee granular, Chris, Mark 00:49:52 Milwaukee native, Mark Lee, a Manager of Paid Search, at Granular joins us in the studio to discuss his 5+ years of PPC experience, how his love for tanks translates into success at his job, and why he considers working Granular to be a #blessing. Tune in to hear more about his journey! Milwaukee native, Mark Lee, a Manager of Paid Search, at Granular joins us in the studio to discuss his 5+ years of PPC experience, how his love for tanks translates into success at his job, and why he considers working Granular to be a #blessing. Tune in to hear more about his journey! bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 29     089f6a93-6f27-4081-b44f-89395b0c74de PPC Origins - Meagan Guse
  • How Meagan got started in the industry (1:27)
  • Why she is interested in paid search (2:57)
  • What the PPC landscape was like when she started (4:00)
  • Her take on the future of PPC(6:57)
  • Her personal approach to client relationships and strategy (9:36)
  • Meagan’s specialties (14:00)
  • What brought her to Granular and what she likes about working here (17:50)
    • ]]>     Wed, 12 Jan 2022 17:52:02 +0000 info@granularmarketing.com (Meagan Guse, Chris Cesar, Granular) https://getting-granular.simplecast.com/episodes/ppc-origins-meagan-guse-SvOoAR1P
  • How Meagan got started in the industry (1:27)
  • Why she is interested in paid search (2:57)
  • What the PPC landscape was like when she started (4:00)
  • Her take on the future of PPC(6:57)
  • Her personal approach to client relationships and strategy (9:36)
  • Meagan’s specialties (14:00)
  • What brought her to Granular and what she likes about working here (17:50)
    • ]]>     PPC Origins - Meagan Guse Meagan Guse, Chris Cesar, Granular 00:20:46 Today we sit down with Meagan Guse, a Senior Manager of Paid Media, to discuss her PPC background and chat about her personal approach to client strategy and relationships. Tune in and get to know Meagan! Today we sit down with Meagan Guse, a Senior Manager of Paid Media, to discuss her PPC background and chat about her personal approach to client strategy and relationships. Tune in and get to know Meagan! bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 28     b43aa152-5ea9-488f-b1bf-c0d9f7818ab1 Programmatic Digital Strategy
  • What is programmatic advertising (1:30)
  • What is OTT & CTV and what are the differences (2:05)
  • Geofencing and iOS updates (4:09)
  • Who should use programmatic (6:10)
  • Examples of how to target effectively (7:49)
  • 3rd party data providers (12:22)
  • How to use data to meet goals (15:14)
    • ]]>     Thu, 23 Sep 2021 13:46:52 +0000 info@granularmarketing.com (Granular, Chris Cesar, Anna Borchert) https://getting-granular.simplecast.com/episodes/programmatic-digital-strategy-_mNPgrj0
  • What is programmatic advertising (1:30)
  • What is OTT & CTV and what are the differences (2:05)
  • Geofencing and iOS updates (4:09)
  • Who should use programmatic (6:10)
  • Examples of how to target effectively (7:49)
  • 3rd party data providers (12:22)
  • How to use data to meet goals (15:14)
    • ]]>     Programmatic Digital Strategy Granular, Chris Cesar, Anna Borchert 00:20:55 What exactly is programmatic advertising? Who should use it? How do you target the right audience? Tune in to this episode of the Getting Granular podcast for answers to these questions and more! What exactly is programmatic advertising? Who should use it? How do you target the right audience? Tune in to this episode of the Getting Granular podcast for answers to these questions and more! bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, programmatic, ppc, roi, bing ppc, kpi, google ads false full     e6e97fa0-b633-4f5c-bfce-871a66ed507c PPC Origins - Jordon Meyer
  • How Jordon started Granular (1:11)
  • Why he got interested in PPC (12:58)
  • What the landscape was when he started (17:28)
  • Thoughts on automation (20:05)
  • Changes to the landscape since he started (22:22)
  • Prediction on future changes in PPC (25:51)
  • Is the end of the keyword near? (30:34)
  • His personal approach to account management (35:05)
  • Success with new platforms and rolling them out to clients (38:20)
  • Inspiration for the culture at Granular  (42:56)
    • ]]>     Mon, 7 Jun 2021 19:45:56 +0000 info@granularmarketing.com (Chris Cesar, Granular, Jordon Meyer) https://getting-granular.simplecast.com/episodes/ppc-origins-jordon-meyer-FsR5xihz
  • How Jordon started Granular (1:11)
  • Why he got interested in PPC (12:58)
  • What the landscape was when he started (17:28)
  • Thoughts on automation (20:05)
  • Changes to the landscape since he started (22:22)
  • Prediction on future changes in PPC (25:51)
  • Is the end of the keyword near? (30:34)
  • His personal approach to account management (35:05)
  • Success with new platforms and rolling them out to clients (38:20)
  • Inspiration for the culture at Granular  (42:56)
    • ]]>     PPC Origins - Jordon Meyer Chris Cesar, Granular, Jordon Meyer 00:54:25 Meet Jordon Meyer, Granular’s Founder, CEO, Treat Buyer, Floor Sweeper, Garbage Man and Sandwich Artist. Tune in to hear about the good old days of PPC and what has kept him in the field for over 15 years. Plus learn about the philosophy and inspiration behind Granular and the office culture. Meet Jordon Meyer, Granular’s Founder, CEO, Treat Buyer, Floor Sweeper, Garbage Man and Sandwich Artist. Tune in to hear about the good old days of PPC and what has kept him in the field for over 15 years. Plus learn about the philosophy and inspiration behind Granular and the office culture. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 27     1f91453a-67e8-42a0-a112-c6a0f90f3ee3 Google Match Type Updates
  • Phasing out broad match modified (BMM) keywords (1:17)
  • Google’s example of how things will change(2:24)
  • The origination of BMM (4:12)
  • Why they are phasing it out (8:21)
  • What it means for advertisers (9:49)
  • What you should do about it (12:35)
  • Is Google being evil? (15:35)
    • ]]>     Fri, 14 May 2021 14:46:59 +0000 info@granularmarketing.com (Dee Medrano, Granular, Mike Fleming) https://getting-granular.simplecast.com/episodes/google-match-type-updates-JRYq1nrx
  • Phasing out broad match modified (BMM) keywords (1:17)
  • Google’s example of how things will change(2:24)
  • The origination of BMM (4:12)
  • Why they are phasing it out (8:21)
  • What it means for advertisers (9:49)
  • What you should do about it (12:35)
  • Is Google being evil? (15:35)
    • ]]>     Google Match Type Updates Dee Medrano, Granular, Mike Fleming 00:21:32 Google is phasing out BMM, are they being evil? Some think so, and some think not. Tune in to this episode to find out what it means for you and what you should do about it. Google is phasing out BMM, are they being evil? Some think so, and some think not. Tune in to this episode to find out what it means for you and what you should do about it. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 26     47c45ebf-d549-4b4f-baf2-73b84bd2a189 Leadership Series: Hooga / Forever Lazy, Dave Hibler
  • Why Dave started Forever Lazy (2:15)
  • How Fergie got a hold of a Forever Lazy Onesie (8:25)
  • The progress of his businesses over the last 11+ years (10:37)
  • Hooga's background and how it was founded (16:55)
  • What led Dave to seek an agency partner (21:14)
  • Why he chose Granular (26:06)
  • The key to successful client relationships and partnerships (29:25)
  • His philosophy going into 2021/2022 (35:05)
  • COVID-19 impact on his businesses and outlook on 2021 and beyond (42:00)
  • Dave’s advice to the inspiring entrepreneur (47:38)
    • ]]>     Wed, 14 Apr 2021 19:23:55 +0000 info@granularmarketing.com (Dave Hibler, Steve Kroll) https://getting-granular.simplecast.com/episodes/leadership-series-hooga-forever-lazy-dave-hibler-A_MSJq8Z
  • Why Dave started Forever Lazy (2:15)
  • How Fergie got a hold of a Forever Lazy Onesie (8:25)
  • The progress of his businesses over the last 11+ years (10:37)
  • Hooga's background and how it was founded (16:55)
  • What led Dave to seek an agency partner (21:14)
  • Why he chose Granular (26:06)
  • The key to successful client relationships and partnerships (29:25)
  • His philosophy going into 2021/2022 (35:05)
  • COVID-19 impact on his businesses and outlook on 2021 and beyond (42:00)
  • Dave’s advice to the inspiring entrepreneur (47:38)
    • ]]>     Leadership Series: Hooga / Forever Lazy, Dave Hibler Dave Hibler, Steve Kroll 00:49:36 In this episode, Steve Kroll is joined by Dave Hibler, Co-founder of Forever Lazy and Hooga. Not all businesses started in parents’ basements get picked up by Fergie and catapult to success, but Dave's did. Tune in and hear his story. In this episode, Steve Kroll is joined by Dave Hibler, Co-founder of Forever Lazy and Hooga. Not all businesses started in parents’ basements get picked up by Fergie and catapult to success, but Dave's did. Tune in and hear his story. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 25     d5450de3-a198-4a63-a6ef-dcf9ec1f6dab PPC Origins - Dee Medrano
  • Why Dee moved from Hawaii to Wisconsin (:50)
  • How she got started in paid search (4:00)
  • What keeps her interested in the industry (6:05)
  • What she loves about digital and some pain points (7:15)
  • What was the PPC landscape when she started (8:58)
  • What she sees changing in the near future (11:45)
  • Personal approach to client management (13:35)
  • Dee’s specializations (19:20)
  • What she likes about Granular (24:10)
    • ]]>     Wed, 24 Mar 2021 13:45:14 +0000 info@granularmarketing.com (Dee Medrano, Chris Cesar) https://getting-granular.simplecast.com/episodes/ppc-origins-dee-medrano-F70qWYcP
  • Why Dee moved from Hawaii to Wisconsin (:50)
  • How she got started in paid search (4:00)
  • What keeps her interested in the industry (6:05)
  • What she loves about digital and some pain points (7:15)
  • What was the PPC landscape when she started (8:58)
  • What she sees changing in the near future (11:45)
  • Personal approach to client management (13:35)
  • Dee’s specializations (19:20)
  • What she likes about Granular (24:10)
    • ]]>     PPC Origins - Dee Medrano Dee Medrano, Chris Cesar 00:29:15 From Fiji to Hawaii to Wisconsin? While we may question that decision, we are happy she is here! Dee Medrano steps into the booth to discuss her PPC past and personal approach to strategy and client management. Tune in and get to know Dee! From Fiji to Hawaii to Wisconsin? While we may question that decision, we are happy she is here! Dee Medrano steps into the booth to discuss her PPC past and personal approach to strategy and client management. Tune in and get to know Dee! bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 24     ed5a5157-dd84-4521-bc92-caf2e4dab987 Use Facebook Chatbots to Drive Leads
  • What is a chatbot (3:00)
  • How to set it up (4:10)
  • Pros and cons of chatbot for lead gen campaigns (7:26)
  • How to manage the leads from a chatbot (9:12)
  • Challenges with implementation (14:33)
  • Creative chatbots in action (21:40)
    • ]]>     Fri, 19 Feb 2021 17:05:46 +0000 info@granularmarketing.com (Granular, Emily Martn, Chris Cesar) https://getting-granular.simplecast.com/episodes/use-facebook-chatbots-to-drive-leads-vET4eRKg
  • What is a chatbot (3:00)
  • How to set it up (4:10)
  • Pros and cons of chatbot for lead gen campaigns (7:26)
  • How to manage the leads from a chatbot (9:12)
  • Challenges with implementation (14:33)
  • Creative chatbots in action (21:40)
    • ]]>     Use Facebook Chatbots to Drive Leads Granular, Emily Martn, Chris Cesar 00:26:42 Has your Facebook lead generation campaign gone dry? Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially? Drop the lead gen form and try the chatbot! Tune in and we’ll break down the best solutions for a dying lead gen campaign. Has your Facebook lead generation campaign gone dry? Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially? Drop the lead gen form and try the chatbot! Tune in and we’ll break down the best solutions for a dying lead gen campaign. bing ads, facebook ads, adwords, granular marketing, search marketing, advertising, granular, granular, digital marketing, digital advertising, milwaukee, facebook, business growth, ppc, roi, bing ppc, kpi, google ads, chatbot false full 23     fbc51f3a-e014-4498-8e16-2f414034646d How To: Facebook + iOS14 Update
  • Overview of new policies (1:37)
  • What is going to change (5:13)
  • What you need to do now to prepare (9:56)
  • What could this mean for the future for ads on Apple Apps (14:36)
  • Will it hurt small businesses (16:46)

    • References

    Full Page Facebook Ad Against Apple
    Wired’s Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses
    Blog: How to Prepare Your Facebook Campaigns for Apple's iOS14 Update
     

    ]]>     Thu, 4 Feb 2021 20:27:29 +0000 info@granularmarketing.com (Chris Cesar, Emily Martin, Granular) https://getting-granular.simplecast.com/episodes/how-to-prepare-facebook-for-ios14-update-GjAhZSVl
  • Overview of new policies (1:37)
  • What is going to change (5:13)
  • What you need to do now to prepare (9:56)
  • What could this mean for the future for ads on Apple Apps (14:36)
  • Will it hurt small businesses (16:46)

    • References

    Full Page Facebook Ad Against Apple
    Wired’s Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses
    Blog: How to Prepare Your Facebook Campaigns for Apple's iOS14 Update
     

    ]]>     How To: Facebook + iOS14 Update Chris Cesar, Emily Martin, Granular 00:19:53 Facebook vs Apple. It’s a new chapter in an ever-growing data showdown. So what does this data battle mean for your campaigns? Tune in to this episode of the Getting Granular podcast as we discuss what your business needs to do, how Facebook’s PR team is jumping on Apple, plus our take on if this really will affect small businesses or not. Facebook vs Apple. It’s a new chapter in an ever-growing data showdown. So what does this data battle mean for your campaigns? Tune in to this episode of the Getting Granular podcast as we discuss what your business needs to do, how Facebook’s PR team is jumping on Apple, plus our take on if this really will affect small businesses or not. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, facebook, apple, business growth, ppc, roi, bing ppc, kpi, google ads, ios14 false full 22     32654662-5e24-4a09-b788-79c0865acede PPC Origins - Emily Martin
  • Emily’s role at Granular (:54)
  • How the show Friends shaped her career path (5:04)
  • What the PPC landscape was when she started (8:06)
  • What has changed since she started in the field (12:20)
  • Attempt to predict the future of paid search (13:08)
  • Discuss her approach to client strategy and communication (15:59)
  • Importance of data-driven decisions (19:54)
  • Her specialization in social media (22:22)
  • What brought her to Granular (24:57)
  • What she likes most about working here (26:56)
    • ]]>     Fri, 22 Jan 2021 19:59:53 +0000 info@granularmarketing.com (Emily Martin, Granular, Chris Cesar) https://getting-granular.simplecast.com/episodes/ppc-origins-emily-martin-6gyjtEwj
  • Emily’s role at Granular (:54)
  • How the show Friends shaped her career path (5:04)
  • What the PPC landscape was when she started (8:06)
  • What has changed since she started in the field (12:20)
  • Attempt to predict the future of paid search (13:08)
  • Discuss her approach to client strategy and communication (15:59)
  • Importance of data-driven decisions (19:54)
  • Her specialization in social media (22:22)
  • What brought her to Granular (24:57)
  • What she likes most about working here (26:56)
    • ]]>     PPC Origins - Emily Martin Emily Martin, Granular, Chris Cesar 00:32:57 From Camp Director at the Y to Paid Media Manager at Granular, learn how Chandler Bing from Friends played a formative role in Emily Martin’s career path. Could this episode be any more interesting? From Camp Director at the Y to Paid Media Manager at Granular, learn how Chandler Bing from Friends played a formative role in Emily Martin’s career path. Could this episode be any more interesting? bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 21     6dfce5ec-f269-4412-b228-2b996cd12ab3 The Importance of Web Tracking and Tag Management
  • Why is tagging and analytics so important? (2:24)
  • What you are missing if you are not tagging and tracking (4:44)
  • How and when to optimize based on the data  (8:29)
  • How it can affect your bottom line (11:52)
  • Three reasons businesses are not using tracking (21:46)
  • How to educate yourself on GTM & GA (24:15)
  • Actionable items that businesses can and should be tracking (38:27)
  • Ways to set up Google Analytics (46:04)
  • Importance of learning to use the data once implemented (50:52)
  • Recap main takeaways (53:51)

    • Helpful GTM/GA Resources:

    ]]>     Tue, 22 Dec 2020 22:23:56 +0000 info@granularmarketing.com (Granular, Chris Cesar, Mark Lee) https://getting-granular.simplecast.com/episodes/the-importance-of-web-tracking-and-tag-management-IthllNes
  • Why is tagging and analytics so important? (2:24)
  • What you are missing if you are not tagging and tracking (4:44)
  • How and when to optimize based on the data  (8:29)
  • How it can affect your bottom line (11:52)
  • Three reasons businesses are not using tracking (21:46)
  • How to educate yourself on GTM & GA (24:15)
  • Actionable items that businesses can and should be tracking (38:27)
  • Ways to set up Google Analytics (46:04)
  • Importance of learning to use the data once implemented (50:52)
  • Recap main takeaways (53:51)

    • Helpful GTM/GA Resources:

    ]]>     The Importance of Web Tracking and Tag Management Granular, Chris Cesar, Mark Lee 00:57:06 Do you know what users are doing on your site? What pages are they looking at, what form did they fill out, what link did they click, how far did they scroll and how did they exit? Implementing web tracking and tag management may seem a daunting task, but it provides valuable insights on what and how your users are interacting with your site. It’s more than just “nice to have” it can be crucial. Do you know what users are doing on your site? What pages are they looking at, what form did they fill out, what link did they click, how far did they scroll and how did they exit? Implementing web tracking and tag management may seem a daunting task, but it provides valuable insights on what and how your users are interacting with your site. It’s more than just “nice to have” it can be crucial. bing ads, adwords, granular marketing, google analytics, search marketing, advertising, granular, digital marketing, digital advertising, google tag manager, milwaukee, gtm, business growth, ppc, tag management, roi, bing ppc, kpi, ga, google ads false full 20     7a4ccc16-23c1-4719-97ae-df1a9063133a Call Tracking with Chris & Jeremy
  • Specific types of call tracking (1:40)
  • Main benefits to using call tracking (3:38)
  • How it works and how to set it up (4:40)
  • Options for free call recording (7:12)
  • Advanced use of call tracking (9:09)
  • Discuss CallRail as a great platform (10:00)
  • Touch on other services for tracking calls (16:06)
    • ]]>     Tue, 20 Oct 2020 16:11:00 +0000 info@granularmarketing.com (Granular, Jeremy Packee, Chris Cesar) https://getting-granular.simplecast.com/episodes/call-tracking-507HJNnF
  • Specific types of call tracking (1:40)
  • Main benefits to using call tracking (3:38)
  • How it works and how to set it up (4:40)
  • Options for free call recording (7:12)
  • Advanced use of call tracking (9:09)
  • Discuss CallRail as a great platform (10:00)
  • Touch on other services for tracking calls (16:06)
    • ]]>     Call Tracking with Chris & Jeremy Granular, Jeremy Packee, Chris Cesar 00:18:12 Chris and Jeremy sit down to discuss all things call tracking. They break down the different types of tracking, what services are available and the benefits to certain platforms. From call quality to leads or sales by source, tune in and hear what the experts think about call tracking. Chris and Jeremy sit down to discuss all things call tracking. They break down the different types of tracking, what services are available and the benefits to certain platforms. From call quality to leads or sales by source, tune in and hear what the experts think about call tracking. bing ads, adwords, granular marketing, search marketing, advertising, granular, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 19     0884a87f-b8b8-4ed3-9971-e586fdee8f1d PPC Origins - Steve Kroll
  • Steve’s tenure at Granular search (:59)
  • What his role as VP entails (1:44)
  • How Steve started working at Granular (3:15)
  • How he got into the PPC industry (6:40)
  • What got him hooked on PPC (11:10)
  • His interest in search at a young shaping his career (16:34)
  • Shares his approach to bringing on new clients (21:08)
  • Approach to educating clients (25:54)
  • What keeps him at Granular (32:40)
    • ]]>     Wed, 2 Sep 2020 18:06:52 +0000 info@granularmarketing.com (Steve, Matt, Granular) https://getting-granular.simplecast.com/episodes/ppc-origins-steve-kroll-752lyLlm
  • Steve’s tenure at Granular search (:59)
  • What his role as VP entails (1:44)
  • How Steve started working at Granular (3:15)
  • How he got into the PPC industry (6:40)
  • What got him hooked on PPC (11:10)
  • His interest in search at a young shaping his career (16:34)
  • Shares his approach to bringing on new clients (21:08)
  • Approach to educating clients (25:54)
  • What keeps him at Granular (32:40)
    • ]]>     PPC Origins - Steve Kroll Steve, Matt, Granular 00:39:56 Jack of all trades, master of search marketing. Steve talks with Matt about how he got into his role here at Granular and they discuss everything he does. If you know Granular, you have probably met Steve. Tune in and listen to his story! Jack of all trades, master of search marketing. Steve talks with Matt about how he got into his role here at Granular and they discuss everything he does. If you know Granular, you have probably met Steve. Tune in and listen to his story! bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 18     9ae41e3b-e21b-4158-9ffe-3708bc241f1c Retargeting Tips
  • Retargeting vs. remarketing  (0:42)
  • What exactly is retargeting (2:00)
  • What is going on behind the scenes to allow it to happen (2:30)
  • How the retargeting audience list is created (4:23)
  • What is frequency capping and why you shouldn’t ignore it (7:20)
  • Granular’s retargeting best practices (9:37)
  • What are the types of retargeting ads we use (14:19)
  • Compare and contrast third-party platforms vs. setting up natively (19:16)
  • How Granular incorporates retargeting w/ Google Search (25:29)
  • Share some advanced tactics YouTube (29:19)
  • How to use engagement retargeting on social platforms (28:52)
  • How to utilize landing page customizations with retargeting (35:23)
  • Myths of retargeting (39:40)
    • ]]>     Thu, 9 Jul 2020 15:04:58 +0000 info@granularmarketing.com (Steve Kroll, Granular, Jordon Meyer) https://getting-granular.simplecast.com/episodes/retargeting-tips-IG7jh6oI
  • Retargeting vs. remarketing  (0:42)
  • What exactly is retargeting (2:00)
  • What is going on behind the scenes to allow it to happen (2:30)
  • How the retargeting audience list is created (4:23)
  • What is frequency capping and why you shouldn’t ignore it (7:20)
  • Granular’s retargeting best practices (9:37)
  • What are the types of retargeting ads we use (14:19)
  • Compare and contrast third-party platforms vs. setting up natively (19:16)
  • How Granular incorporates retargeting w/ Google Search (25:29)
  • Share some advanced tactics YouTube (29:19)
  • How to use engagement retargeting on social platforms (28:52)
  • How to utilize landing page customizations with retargeting (35:23)
  • Myths of retargeting (39:40)
    • ]]>     Retargeting Tips Steve Kroll, Granular, Jordon Meyer 00:53:56 Join Jordon & Steve as they talk about some of the advanced retargeting tactics that Granular uses. They’ll cover the basics and then get a little technical. They also confirm and bust a few myths and might even deem a few plausible - like are advertisers listening to you talk on or near your phone? Maybe you use retargeting regularly, know about it in theory, or maybe you just feel like you are being followed around by ads. In any case, you’ll want to tune in to hear how the experts at Granular incorporate this strategy for our clients. Join Jordon & Steve as they talk about some of the advanced retargeting tactics that Granular uses. They’ll cover the basics and then get a little technical. They also confirm and bust a few myths and might even deem a few plausible - like are advertisers listening to you talk on or near your phone? Maybe you use retargeting regularly, know about it in theory, or maybe you just feel like you are being followed around by ads. In any case, you’ll want to tune in to hear how the experts at Granular incorporate this strategy for our clients. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, retargeting, roi, bing ppc, kpi, google ads false full 17     2fa0b548-934e-41e6-9f77-4aea95adea57 PPC Origins - Mike Fleming
  • Mike shares how he got started with PPC ( 2:44)
  • Gives a little advice on self teaching PPC (6:08)
  • How being able to use both sides of his brain is key to success with paid media (10:18)
  • He reminisces on what PPC was like 10 years (13:57)
  • Hypothesizes on the future of paid media (16:51)
  • Talks about how devoting yourself to gaining knowledge is top priority for client strategy (21:40)
  • He shares some wisdom he has gained over the last 10 years on what clients really want from a PPC Manager (25:47)
  • He talks about his interest in marketing psychology and how it can improve your ad copy (33:23)
  • What brought Mike to Granular and what he loves about the culture here even as a remote employee (34:59)
    • ]]>     Tue, 23 Jun 2020 18:49:39 +0000 info@granularmarketing.com (Matt Freter, Mike Fleming, Granular) https://getting-granular.simplecast.com/episodes/ppc-origins-mike-fleming-BibSmg1T
  • Mike shares how he got started with PPC ( 2:44)
  • Gives a little advice on self teaching PPC (6:08)
  • How being able to use both sides of his brain is key to success with paid media (10:18)
  • He reminisces on what PPC was like 10 years (13:57)
  • Hypothesizes on the future of paid media (16:51)
  • Talks about how devoting yourself to gaining knowledge is top priority for client strategy (21:40)
  • He shares some wisdom he has gained over the last 10 years on what clients really want from a PPC Manager (25:47)
  • He talks about his interest in marketing psychology and how it can improve your ad copy (33:23)
  • What brought Mike to Granular and what he loves about the culture here even as a remote employee (34:59)
    • ]]>     PPC Origins - Mike Fleming Matt Freter, Mike Fleming, Granular 00:41:03 Meet Mike Fleming, a veteran Granular team member who was doing PPC when there were flip phones! He talks about how his attraction to knowledge has led him on over a decade long journey through the PPC landscape. He also shares valuable insights on client management and how paid search is a lot like being in a cockpit. Meet Mike Fleming, a veteran Granular team member who was doing PPC when there were flip phones! He talks about how his attraction to knowledge has led him on over a decade long journey through the PPC landscape. He also shares valuable insights on client management and how paid search is a lot like being in a cockpit. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 16     c8e22cb4-d82f-4a7e-bfab-f2c894847ec6 Keeping the Granular Culture
  • Granular’s approach to team communication and staying connected (1:51)
  • Tools the team uses (5:15)
  • How Granular was already set up for a remote environment (8:52)
  • Onboarding a new employee during the Safer at Home order (10:35)
  • Understanding COVID-19 impact on our clients and how we can take care of them (21:35)
  • Maintaining the normal perks for employees (30:00)
    • ]]>     Mon, 20 Apr 2020 20:06:47 +0000 info@granularmarketing.com (Granular, Steve, Jordon) https://getting-granular.simplecast.com/episodes/keeping-the-granular-culture-ymt0daaU
  • Granular’s approach to team communication and staying connected (1:51)
  • Tools the team uses (5:15)
  • How Granular was already set up for a remote environment (8:52)
  • Onboarding a new employee during the Safer at Home order (10:35)
  • Understanding COVID-19 impact on our clients and how we can take care of them (21:35)
  • Maintaining the normal perks for employees (30:00)
    • ]]>     Keeping the Granular Culture Granular, Steve, Jordon 00:38:11 In the face of a pandemic, Granular leaders are doing everything they can to maintain a normal office environment for employees and clients. Tune in and listen as Steve and Jordon discuss some of the challenges the agency world is facing and how Granular is getting creative with the solutions. In the face of a pandemic, Granular leaders are doing everything they can to maintain a normal office environment for employees and clients. Tune in and listen as Steve and Jordon discuss some of the challenges the agency world is facing and how Granular is getting creative with the solutions. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 15     42b40708-2965-44dd-9ece-0408c63235a5 PPC Origins - Justin Lindh
  • Discuss Justin’s path to paid search (1:31)
  • How his career journey impacted his PPC approach (7:47)
  • What the PPC landscape looked like at the beginning of his career (10:24)
  • His opinion on the future of the paid media (14:42)
  • His personal approach to client relationship (19:36)
  • The importance of using relevant data to make informed decisions (21:12)
  • Insights on franchise level business and their unique challenges (26:52)
    • ]]>     Mon, 23 Mar 2020 18:38:46 +0000 info@granularmarketing.com (Justin Lindh, Matt Freter, Granular) https://getting-granular.simplecast.com/episodes/ppc-origins-justin-lindh-V347V8Sb
  • Discuss Justin’s path to paid search (1:31)
  • How his career journey impacted his PPC approach (7:47)
  • What the PPC landscape looked like at the beginning of his career (10:24)
  • His opinion on the future of the paid media (14:42)
  • His personal approach to client relationship (19:36)
  • The importance of using relevant data to make informed decisions (21:12)
  • Insights on franchise level business and their unique challenges (26:52)
    • ]]>     PPC Origins - Justin Lindh Justin Lindh, Matt Freter, Granular 00:31:36 Justin Lindh, science teacher turned digital marketing expert, tells the story of what led him to paid search and what keeps him interested. He also shares his approach to data informed decisions and gives a few pointers on franchise level business. Tune in and get to know Justin! Justin Lindh, science teacher turned digital marketing expert, tells the story of what led him to paid search and what keeps him interested. He also shares his approach to data informed decisions and gives a few pointers on franchise level business. Tune in and get to know Justin! bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 14     22a67106-ff5e-44dc-a548-2b47ad4f0628 PPC Origins - Anna Borchert
  • Anna’s background and introduction to PPC (1:13)
  • What keeps her interested (2:55)
  • How audience-based targeting will evolve in the industry (4:24)
  • Her personal approach to paid media (6:44)
  • Setting expectations with clients on ROI (8:13)
  • Some insights based on her expertise in eCommerce and social media (9:19)
  • Her favorite channels to work with (11:23)
  • Her favorite aspect of Granular culture(12:53)
    • ]]>     Thu, 5 Mar 2020 17:29:59 +0000 info@granularmarketing.com (Granular, Matt Freter, Anna Borchert) https://getting-granular.simplecast.com/episodes/ppc-origins-anna-borchert-rFz7JQj1
  • Anna’s background and introduction to PPC (1:13)
  • What keeps her interested (2:55)
  • How audience-based targeting will evolve in the industry (4:24)
  • Her personal approach to paid media (6:44)
  • Setting expectations with clients on ROI (8:13)
  • Some insights based on her expertise in eCommerce and social media (9:19)
  • Her favorite channels to work with (11:23)
  • Her favorite aspect of Granular culture(12:53)
    • ]]>     PPC Origins - Anna Borchert Granular, Matt Freter, Anna Borchert 00:14:02 We sit down with Anna Borchert to find out how a poetry major winds up as a paid media expert and what keeps her inspired in the industry. She shares some thoughts on the future of audience-based targeting and how data feeds are exciting! Tune in and get to know more about the Granular Team. We sit down with Anna Borchert to find out how a poetry major winds up as a paid media expert and what keeps her inspired in the industry. She shares some thoughts on the future of audience-based targeting and how data feeds are exciting! Tune in and get to know more about the Granular Team. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 13     eb59a429-b4c1-4c9b-b182-706c880fb60e Leadership Series: Brittany Einberger, Pabst Theater Group What you’ll learn in this episode of Getting Granular:

    • Brittany’s background in digital and how she landed at Pabst Theater Group (PTG)
    • The marketing mix at PTG and why digital is a major focus for them
    • How they approach marketing for each specific show and their process
    • Brittany shares insight on search marketing and what they have learned running digital ads
    • The different strategies to target local and out of town audiences
    • Brittany’s thought on paid social media and how they use different platforms for each marketing goal
    ]]>     Wed, 18 Sep 2019 14:00:07 +0000 info@granularmarketing.com (Granular, Brittany Schumacher, Steve Kroll) https://getting-granular.simplecast.com/episodes/leadership-series-brittany-schumacher-pabst-theater-group-pM7xjxTq What you’ll learn in this episode of Getting Granular:

    • Brittany’s background in digital and how she landed at Pabst Theater Group (PTG)
    • The marketing mix at PTG and why digital is a major focus for them
    • How they approach marketing for each specific show and their process
    • Brittany shares insight on search marketing and what they have learned running digital ads
    • The different strategies to target local and out of town audiences
    • Brittany’s thought on paid social media and how they use different platforms for each marketing goal
    ]]>     Leadership Series: Brittany Einberger, Pabst Theater Group Granular, Brittany Schumacher, Steve Kroll 00:49:56 We’re lucky enough to have Brittany (Schumacher) Einberger join us for a special interview. Brittany manages the digital marketing efforts at the Pabst Theater Group (PTG). Putting on more than 700 events a year, the PTG is one of Milwaukee’s biggest event venues for concerts, comedy, theater, and more. Brittany shares how they use digital to not only drive ticket sales, but to grow the music and event culture in Milwaukee. We’re lucky enough to have Brittany (Schumacher) Einberger join us for a special interview. Brittany manages the digital marketing efforts at the Pabst Theater Group (PTG). Putting on more than 700 events a year, the PTG is one of Milwaukee’s biggest event venues for concerts, comedy, theater, and more. Brittany shares how they use digital to not only drive ticket sales, but to grow the music and event culture in Milwaukee. marketing, digital marketing, interview, music marketing false full 12     6e9309af-981a-4275-8e94-20d730f5e728 PPC Origins: Jeremy Packee What you’ll learn in this episode of Getting Granular:

    • Jeremy’s background in digital marketing and how he got into PPC
    • How he started with paid social media for his own business
    • Jeremy’s take on the current state of paid media and audience targeting
    • A little NBA and Milwaukee Bucks talk from the 2018-2019 season
    ]]>     Thu, 12 Sep 2019 16:34:30 +0000 info@granularmarketing.com (Jeremy Packee, Granular, Matt Freter) https://getting-granular.simplecast.com/episodes/ppc-origins-jeremy-packee-z3J9Ygve What you’ll learn in this episode of Getting Granular:

    • Jeremy’s background in digital marketing and how he got into PPC
    • How he started with paid social media for his own business
    • Jeremy’s take on the current state of paid media and audience targeting
    • A little NBA and Milwaukee Bucks talk from the 2018-2019 season
    ]]>     PPC Origins: Jeremy Packee Jeremy Packee, Granular, Matt Freter 00:36:47 In this episode, we meet Jeremy, a paid search manager here at Granular. We chat with Jeremy about his background in PPC, his frozen yogurt business, the NBA, and of course digital media. Listen and get to know Jeremy. In this episode, we meet Jeremy, a paid search manager here at Granular. We chat with Jeremy about his background in PPC, his frozen yogurt business, the NBA, and of course digital media. Listen and get to know Jeremy. ad agency, digital marketing, social media marketing, ppc, interview false full 11     1e7fc0cd-f375-4425-9a3e-271db28f6c30 PPC Origins: Ian Segovia What you'll learn in this episode:

    • How Ian started his career in blogging and video
    • The path Ian took to learn more about paid media
    • What the past, present, and future of paid media looks like
    • What keeps him engaged in the paid media field
    • How he maintains work life balance in the PPC space
    • His views on machine learning and AI coming into the field
    • Ian’s approach to client relations and how he handles reporting

    ]]>     Wed, 21 Aug 2019 15:42:31 +0000 info@granularmarketing.com (Matt Freter, Ian Segovia) https://getting-granular.simplecast.com/episodes/ppc-origins-ian-segovia-0GAnEWhE What you'll learn in this episode:

    • How Ian started his career in blogging and video
    • The path Ian took to learn more about paid media
    • What the past, present, and future of paid media looks like
    • What keeps him engaged in the paid media field
    • How he maintains work life balance in the PPC space
    • His views on machine learning and AI coming into the field
    • Ian’s approach to client relations and how he handles reporting

    ]]>     PPC Origins: Ian Segovia Matt Freter, Ian Segovia 00:29:55 Ian Segovia of Team Granular jumps into the recording booth to share his background in digital marketing and how that led him to specialize in paid search. Ian also dishes on his thoughts on the landscape of paid media and how it’s progressed over the years. We also chat about his particular areas of focus and how he landed at Granular. Ian Segovia of Team Granular jumps into the recording booth to share his background in digital marketing and how that led him to specialize in paid search. Ian also dishes on his thoughts on the landscape of paid media and how it’s progressed over the years. We also chat about his particular areas of focus and how he landed at Granular. marketing, google, digital marketing, ppc, interview, social meida false full 10     0b0d7172-f279-4c46-bf59-0823419f071a Why B2B Companies Need A Paid Social Strategy: Getting Granular What you’ll learn in this episode of Getting Granular:

    • How B2B companies can gain traction through paid social media
    • How paid social media can fit into the key attributes of a B2B strategy
    • How to research where your audience is on the internet
    • How to take advantage of targeting capabilities on social media platforms
    • How Facebook’s algorithms can impact a social media strategy
    • The types of content that work best for paid social media
    • How paid social media can help boost trade shows and other marketing efforts
    • How to measure campaigns and consider multi-touch attribution
    • How and why paid social media keeps your content alive for longer

    ]]>     Mon, 5 Aug 2019 19:19:12 +0000 info@granularmarketing.com (Granular, Steve Kroll, Mike Fleming) https://getting-granular.simplecast.com/episodes/why-b2b-companies-need-a-paid-social-strategy-getting-granular-8SI4IG3q What you’ll learn in this episode of Getting Granular:

    • How B2B companies can gain traction through paid social media
    • How paid social media can fit into the key attributes of a B2B strategy
    • How to research where your audience is on the internet
    • How to take advantage of targeting capabilities on social media platforms
    • How Facebook’s algorithms can impact a social media strategy
    • The types of content that work best for paid social media
    • How paid social media can help boost trade shows and other marketing efforts
    • How to measure campaigns and consider multi-touch attribution
    • How and why paid social media keeps your content alive for longer

    ]]>     Why B2B Companies Need A Paid Social Strategy: Getting Granular Granular, Steve Kroll, Mike Fleming 00:41:04 Social Media and B2B marketing are the stars of this episode. Steve Kroll (VP) and Mike Fleming (Sr. Manager, Paid Media) discuss why it’s important for B2B companies to have a paid social media strategy in place. They talk about best practices and how to get started designing a strategy for B2B marketing plans. Social Media and B2B marketing are the stars of this episode. Steve Kroll (VP) and Mike Fleming (Sr. Manager, Paid Media) discuss why it’s important for B2B companies to have a paid social media strategy in place. They talk about best practices and how to get started designing a strategy for B2B marketing plans. social media, digital marketing, paid digital media, social media marketing, ppc, b2b marketing false full 9     87cb6ac2-57be-4b18-b6c8-2a39391694c4 PPC Origins - MacKenzie Krantz What you’ll learn in this episode of Getting Granular:

    • MacKenzie’s background and how she started learning PPC
    • Why MacKenzie likes working in the PPC space and what keeps her motived
    • MacKenzie’s outlook on how paid digital media has progressed overtime
    • The future of paid digital media and how privacy policy can impact paid media
    • MacKenzie’s approach to balancing brand campaigns and shopping campaigns
    • How analytics and reporting factor in to building PPC accounts
    • Her specializations or unique skills in regards to managing paid media accounts
    • Unique challenges of marketing in the health care space
    • Facebook ads and the importance of remarketing strategies
    • What brought MacKenzie to Granular and her favorite aspects of working at Granular

    ]]>     Thu, 25 Jul 2019 19:58:32 +0000 info@granularmarketing.com (Matt Freter, MacKenzie Krantz) https://getting-granular.simplecast.com/episodes/ppc-origins-mackenzie-krantz-DGsfx8pG What you’ll learn in this episode of Getting Granular:

    • MacKenzie’s background and how she started learning PPC
    • Why MacKenzie likes working in the PPC space and what keeps her motived
    • MacKenzie’s outlook on how paid digital media has progressed overtime
    • The future of paid digital media and how privacy policy can impact paid media
    • MacKenzie’s approach to balancing brand campaigns and shopping campaigns
    • How analytics and reporting factor in to building PPC accounts
    • Her specializations or unique skills in regards to managing paid media accounts
    • Unique challenges of marketing in the health care space
    • Facebook ads and the importance of remarketing strategies
    • What brought MacKenzie to Granular and her favorite aspects of working at Granular

    ]]>     PPC Origins - MacKenzie Krantz Matt Freter, MacKenzie Krantz 00:19:56 In this episode, MacKenzie Krantz shares her story on how she started working in PPC and how she made her way to Granular. MacKenzie is PPC veteran that loves to travel and hang out with her dog Lucy. Listen and get to know more about the Granular team! In this episode, MacKenzie Krantz shares her story on how she started working in PPC and how she made her way to Granular. MacKenzie is PPC veteran that loves to travel and hang out with her dog Lucy. Listen and get to know more about the Granular team! google, digital marketing, paid search marketing, ppc, interview false full 8     2016c1e6-485e-4090-bc36-43b1119ebc09 Facebook Ads vs Boosted Posts: Getting Granular What You’ll Learn in this Episode of Getting Granular:

    • What boosting a Facebook post means and when it should be used
    • What makes boosting different than running Facebook ads
    • The ad unit options available in Facebook ads, opposed to boosted posts
    • Where boosted posts are shown vs where Facebook ads are shown
    • The audience targeting options available between Facebook ads and boosted posts
    • How creative can be different between Facebook ads and boosted posts

    ]]>     Mon, 8 Jul 2019 16:25:56 +0000 info@granularmarketing.com (Jordon Meyer, Granular, Granular Marketing) https://getting-granular.simplecast.com/episodes/facebook-ads-boosting-d6WDOn2J What You’ll Learn in this Episode of Getting Granular:

    • What boosting a Facebook post means and when it should be used
    • What makes boosting different than running Facebook ads
    • The ad unit options available in Facebook ads, opposed to boosted posts
    • Where boosted posts are shown vs where Facebook ads are shown
    • The audience targeting options available between Facebook ads and boosted posts
    • How creative can be different between Facebook ads and boosted posts

    ]]>     Facebook Ads vs Boosted Posts: Getting Granular Jordon Meyer, Granular, Granular Marketing 00:11:36 Facebook ads come into the spotlight as Jordon and Anna discuss the difference between boosting Facebook posts and running Facebook ads. They dispel many of the myths behind boosting Facebook posts and what any business owner or marketer should really know about running Facebook ads. Facebook ads come into the spotlight as Jordon and Anna discuss the difference between boosting Facebook posts and running Facebook ads. They dispel many of the myths behind boosting Facebook posts and what any business owner or marketer should really know about running Facebook ads. facebook ads, social media, digital marketing, social media ads, facebook, social media marketing false full 7     22f35fe9-a26a-4520-8f33-5f532941548d PPC Origins: Chris Cesar What you’ll learn in this episode of Getting Granular:

    • Chris' story of how we started his career in marketing
    • How Chris fell into PPC and paid digital media
    • What makes him love PPC and what keeps him interested in the field
    • How early failures can turn into career guiding lessons
    • How Chris sees the future of PPC and what the newest trends will be
    • Chris' approach to reporting ROI and analytics to clients
    • Chris' thoughts on onboarding new clients and improving established accounts
    • What makes up a good B2B strategy
    • What brought Chris to Granular and what he likes the most about Granular
    ]]>     Tue, 25 Jun 2019 19:07:59 +0000 info@granularmarketing.com (Chris Cesar, Matt Freter, Granular Marketing, Granular) https://getting-granular.simplecast.com/episodes/ppc-origins-chris-cesar-NNPZkQO3 What you’ll learn in this episode of Getting Granular:

    • Chris' story of how we started his career in marketing
    • How Chris fell into PPC and paid digital media
    • What makes him love PPC and what keeps him interested in the field
    • How early failures can turn into career guiding lessons
    • How Chris sees the future of PPC and what the newest trends will be
    • Chris' approach to reporting ROI and analytics to clients
    • Chris' thoughts on onboarding new clients and improving established accounts
    • What makes up a good B2B strategy
    • What brought Chris to Granular and what he likes the most about Granular
    ]]>     PPC Origins: Chris Cesar Chris Cesar, Matt Freter, Granular Marketing, Granular 00:31:08 Getting Granular turns the spotlight on Chris Cesar, one of Granular's Paid Search Managers. Chris brings a unique perspective as he has experience working with both B2B and B2C clients. Chris is an avid sports fan, a walking sports almanac, and a proud UW-Madison alum. Getting Granular turns the spotlight on Chris Cesar, one of Granular's Paid Search Managers. Chris brings a unique perspective as he has experience working with both B2B and B2C clients. Chris is an avid sports fan, a walking sports almanac, and a proud UW-Madison alum. granular marketing, granular, digital marketing, social media marketing, ppc, digital media false full 6     9ae30a23-ac3a-4d71-8711-e9c681463ee7 Leadership Series: FreshFin Poké, Nate Arkush What you’ll learn in this episode of Getting Granular:
    • Nate’s unique background in the food and service industry
    • How Nate and his team conducted the ideation of FreshFin
    • How FreshFin experimented with running their digital ads in-house
    • How FreshFin’s website and social media has built their brand
    • Nate’s decision to outsource digital ad management to Granular
    • Which digital channels have worked best for FreshFin, and why

    ]]>     Fri, 14 Jun 2019 16:35:43 +0000 info@granularmarketing.com (FreshFin Poke, Nate Arkush, Steve Kroll, Granular) https://getting-granular.simplecast.com/episodes/leadership-series-freshfin-poke-nate-arkush-wIBwerC2 What you’ll learn in this episode of Getting Granular:
    • Nate’s unique background in the food and service industry
    • How Nate and his team conducted the ideation of FreshFin
    • How FreshFin experimented with running their digital ads in-house
    • How FreshFin’s website and social media has built their brand
    • Nate’s decision to outsource digital ad management to Granular
    • Which digital channels have worked best for FreshFin, and why

    ]]>     Leadership Series: FreshFin Poké, Nate Arkush FreshFin Poke, Nate Arkush, Steve Kroll, Granular 00:38:57 In this episode, Steve Kroll (VP) of Granular sits down with Nate Arkush, the Co-founder of FreshFin Poké. FreshFin is a fast-casual restaurant based in Milwaukee. Nate and Steve discuss FreshFin’s origins and how digital advertising on the Google network and social media platforms has played a role in their rapid growth. In this episode, Steve Kroll (VP) of Granular sits down with Nate Arkush, the Co-founder of FreshFin Poké. FreshFin is a fast-casual restaurant based in Milwaukee. Nate and Steve discuss FreshFin’s origins and how digital advertising on the Google network and social media platforms has played a role in their rapid growth. digital advertising agency, granular, digital marketing, milwaukee, restaurant marketing false full 5     27b42c59-7c06-4fef-a819-4b4826ff2afa PPC Origins - Jason Stinnett SHOW NOTES
    What you’ll learn in this episode of Getting Granular:
    Jason’s story of how he started working in PPC – 1:00
    What keeps Jason interested in PPC – 2:40
    What did paid search look like 10 years ago – 4:00
    What are the biggest trends in the future of PPC – 5:00
    Jason’s thoughts on AI and machine learning in paid search - 6:00
    How should marketer approach privacy concerns with paid media – 7:00
    Jason’s approach to ROI and reporting - 8:00
    Jason’s specializations and the verticals he’s passionate about – 10:00
    What it’s like to work at Granular – 11:30

    ]]>     Wed, 22 May 2019 21:15:20 +0000 info@granularmarketing.com (Granular, Jason Stinnett, Matthew Freter) https://getting-granular.simplecast.com/episodes/ppc-origins-jason-stinnett-1L4ljENT SHOW NOTES
    What you’ll learn in this episode of Getting Granular:
    Jason’s story of how he started working in PPC – 1:00
    What keeps Jason interested in PPC – 2:40
    What did paid search look like 10 years ago – 4:00
    What are the biggest trends in the future of PPC – 5:00
    Jason’s thoughts on AI and machine learning in paid search - 6:00
    How should marketer approach privacy concerns with paid media – 7:00
    Jason’s approach to ROI and reporting - 8:00
    Jason’s specializations and the verticals he’s passionate about – 10:00
    What it’s like to work at Granular – 11:30

    ]]>     PPC Origins - Jason Stinnett Granular, Jason Stinnett, Matthew Freter 00:12:48 PPC ORIGINS – JASON and MATT The Granular team is full of highly skilled digital marketers. This episode is the first of a series of interviews in which Matt Freter, Marketing Operations Manager at Granular, shines the spotlight on the members of the Granular team. In this episode, you’ll meet Jason Stinnett and learn how he got started in PPC. This episode also covers Jason’s approach to managing PPC accounts, clients, and the state if PPC as he sees it. PPC ORIGINS – JASON and MATT The Granular team is full of highly skilled digital marketers. This episode is the first of a series of interviews in which Matt Freter, Marketing Operations Manager at Granular, shines the spotlight on the members of the Granular team. In this episode, you’ll meet Jason Stinnett and learn how he got started in PPC. This episode also covers Jason’s approach to managing PPC accounts, clients, and the state if PPC as he sees it. marketing, interviews, google ppc, google, milwaukee, ppc, ppc marketing, google ads false full 4     9902f92a-8463-4162-ac59-ed67dd78ee8f Geofencing What you’ll learn in this episode of Getting Granular:
    Why there should be a conversation around geofencing – 2:00
    The difference between geofencing and geotargeting – 3:30
    How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00
    Who is selling geofencing and how they are selling it – 6:40
    Why geofencing is gaining traction in the market – 7:40
    What companies we talk to are saying about agencies selling geofencing – 8:30
    Capabilities of geofencing, fact or fiction – 10:00
    Real world examples of geotargeting strategy – 14:00
    How geofencing could be in violation of privacy laws – 17:00
    Granular’s approach when a new client wants geofencing – 20:00
    How Granular uses geotargeting for our clients – 23:30

    ]]>     Thu, 25 Apr 2019 16:05:09 +0000 info@granularmarketing.com (Granular, steve kroll, jordon meyer) https://getting-granular.simplecast.com/episodes/geofencing-UveXDT0G What you’ll learn in this episode of Getting Granular:
    Why there should be a conversation around geofencing – 2:00
    The difference between geofencing and geotargeting – 3:30
    How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00
    Who is selling geofencing and how they are selling it – 6:40
    Why geofencing is gaining traction in the market – 7:40
    What companies we talk to are saying about agencies selling geofencing – 8:30
    Capabilities of geofencing, fact or fiction – 10:00
    Real world examples of geotargeting strategy – 14:00
    How geofencing could be in violation of privacy laws – 17:00
    Granular’s approach when a new client wants geofencing – 20:00
    How Granular uses geotargeting for our clients – 23:30

    ]]>     Geofencing Granular, steve kroll, jordon meyer 00:37:09 Geofencing is the latest buzzword in PPC marketing. But what does it really mean? In this episode, Jordon Meyer (Founder) and Steve Kroll (VP) of Granular® breakdown geofencing and where the term came from. They discuss exactly what it is, how it came to be a buzzword within the industry and debunk the misconceptions about its effectiveness. Geofencing is the latest buzzword in PPC marketing. But what does it really mean? In this episode, Jordon Meyer (Founder) and Steve Kroll (VP) of Granular® breakdown geofencing and where the term came from. They discuss exactly what it is, how it came to be a buzzword within the industry and debunk the misconceptions about its effectiveness. bing ads, adwords, granular marketing, search marketing, advertising, granular, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 3     6a91a8b5-d883-4982-bf55-1ee66fac8bbe The Perfect PPC Manager What you’ll learn in this episode of Getting Granular:
    Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00
    Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45
    Examples of how business needs can change with a client and how it can impact PPC results and what a PPC manager can do to help – 9:00
    What the signals and signs you should be looking for in a PPC manager – 11:00
    How a PPC manager should react when mistakes are made or goals are not met – 14:50
    The pitfalls of hiring professional service companies and best practices to vet them – 20:00
    What communication and time management with a good account manager should look like – 25:00

    ]]>     Tue, 23 Apr 2019 21:41:56 +0000 info@granularmarketing.com (mike fleming, Granular, jordon meyer) https://getting-granular.simplecast.com/episodes/the-perfect-ppc-manager-TULe_JdD What you’ll learn in this episode of Getting Granular:
    Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00
    Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45
    Examples of how business needs can change with a client and how it can impact PPC results and what a PPC manager can do to help – 9:00
    What the signals and signs you should be looking for in a PPC manager – 11:00
    How a PPC manager should react when mistakes are made or goals are not met – 14:50
    The pitfalls of hiring professional service companies and best practices to vet them – 20:00
    What communication and time management with a good account manager should look like – 25:00

    ]]>     The Perfect PPC Manager mike fleming, Granular, jordon meyer 00:29:40 There’s more to running paid search accounts than the cold hard numbers – there’s a human element. Jordon Meyer, Founder and President of Granular, sits down with Mike Fleming, a Senior Paid Media Manager at Granular to discuss the things that make for an exceptional paid media manager and how Granular approaches account management. Jordon and Mike also discuss what a marketing manager should look for when hiring a PPC manager from an agency. There’s more to running paid search accounts than the cold hard numbers – there’s a human element. Jordon Meyer, Founder and President of Granular, sits down with Mike Fleming, a Senior Paid Media Manager at Granular to discuss the things that make for an exceptional paid media manager and how Granular approaches account management. Jordon and Mike also discuss what a marketing manager should look for when hiring a PPC manager from an agency. bing ads, adwords, granular marketing, search marketing, advertising, granular, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 2     2b7e8807-28a5-4490-8e00-88461da28f97 The Value of Bing What you’ll learn in this episode of Getting Granular:
    • How Bing Ads can drive incremental revenue for your business
    • Where Bing fits into the marketing funnel
    • Interesting Bing facts (66 Million users exclusively on Bing!) 3:38
    • How Google Ads and Bing Ads are Similar and Different
    • Why it’s so easy to transition into Bing from Google 4:55
    • ROI reasoning behind running Bing Ads 9:19
    • Target LinkedIn users in Bing 11:05
    • 3 Reasons to use Bing if Google is already working well for you 17:06
    • Widen the marketing funnel, don’t go up it too fast 22:07
    • How to get free money (coupons) for Bing Ads

    ]]>     Tue, 2 Apr 2019 18:14:03 +0000 info@granularmarketing.com (Granular, Steve Kroll, Jordon Meyer) https://getting-granular.simplecast.com/episodes/the-value-of-bing-wcAmizga What you’ll learn in this episode of Getting Granular:
    • How Bing Ads can drive incremental revenue for your business
    • Where Bing fits into the marketing funnel
    • Interesting Bing facts (66 Million users exclusively on Bing!) 3:38
    • How Google Ads and Bing Ads are Similar and Different
    • Why it’s so easy to transition into Bing from Google 4:55
    • ROI reasoning behind running Bing Ads 9:19
    • Target LinkedIn users in Bing 11:05
    • 3 Reasons to use Bing if Google is already working well for you 17:06
    • Widen the marketing funnel, don’t go up it too fast 22:07
    • How to get free money (coupons) for Bing Ads

    ]]>     The Value of Bing Granular, Steve Kroll, Jordon Meyer 00:26:12 In this episode, Jordon Meyer (founder) and Steve Kroll (VP) of Granular® talk about the value of Bing and how it impacts businesses looking to grow with PPC ads. They debunk misconceptions, highlight powerful features, and lay out sound reasoning to add Bing Ads to your marketing mix. In this episode, Jordon Meyer (founder) and Steve Kroll (VP) of Granular® talk about the value of Bing and how it impacts businesses looking to grow with PPC ads. They debunk misconceptions, highlight powerful features, and lay out sound reasoning to add Bing Ads to your marketing mix. bing ads, adwords, granular marketing, search marketing, advertising, granular, digital marketing, digital advertising, milwaukee, business growth, ppc, roi, bing ppc, kpi, google ads false full 1