https://simplecast.com Marketing From The Edge Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue. 2024 Marketing From The Edge en Mon, 6 Jan 2025 10:00:00 +0000 Mon, 6 Jan 2025 10:00:13 +0000 https://marketing-from-the-edge.simplecast.com Marketing From The Edge https://image.simplecastcdn.com/images/b32ebccd-d1f0-44e8-8bb7-98dab98e1bd8/a15e2d66-f24e-41a6-b933-486eced631b5/3000x3000/screenshot-2024-07-22-at-2-04-30-pm.jpg?aid=rss_feed https://marketing-from-the-edge.simplecast.com episodic Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue. Jon Alexander, Cody Alexander false https://feeds.simplecast.com/H0uWwflW direct marketing, frameworks, growth, lead generation, management, marketing, newsletters, people management, startups, team building Cody Alexander Cody@marketingedgepod.com ff5ba105-b4a8-416f-a306-185f9b7f8dff Marketing From the Edge: The Best of 2024 Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025.
 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 6 Jan 2025 10:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/marketing-from-the-edge-the-best-of-2024-h3_wZ9OS Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025.
 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Marketing From the Edge: The Best of 2024 Cody Alexander, Jon Alexander 00:31:33 Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025. Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025. false full 20 7970d587-15a5-43ac-8f3e-00bba2f4951d The 3 Phases of Business: Which one are you in? Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in.

 

Timestamps:

00:00 Introduction to Marketing From The Edge

01:03 Understanding Business Stages

01:27 The Importance of the Big Thing vs. the Important Thing

02:15 Leveraging Small Improvements for Big Gains

03:42 Optimizing Business Efficiency

05:01 Strategies for Incremental Growth

06:21 Real-World Examples and Applications

08:19 The Right Order of Operations in Business

15:13 Maximizing Revenue Through Promotions and Retargeting

15:48 Maximizing High LTV Channels

16:28 The Challenge of No Acquisition

17:51 Monetization vs. Acquisition Balance

21:24 The Importance of Time in Business

24:54 Adapting to Business Phases

27:09 Conclusion and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Mon, 30 Dec 2024 10:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/the-3-phases-of-business-which-one-are-you-in-fHTV6Ofa Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in.

 

Timestamps:

00:00 Introduction to Marketing From The Edge

01:03 Understanding Business Stages

01:27 The Importance of the Big Thing vs. the Important Thing

02:15 Leveraging Small Improvements for Big Gains

03:42 Optimizing Business Efficiency

05:01 Strategies for Incremental Growth

06:21 Real-World Examples and Applications

08:19 The Right Order of Operations in Business

15:13 Maximizing Revenue Through Promotions and Retargeting

15:48 Maximizing High LTV Channels

16:28 The Challenge of No Acquisition

17:51 Monetization vs. Acquisition Balance

21:24 The Importance of Time in Business

24:54 Adapting to Business Phases

27:09 Conclusion and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> The 3 Phases of Business: Which one are you in? Cody Alexander, Jon Alexander 00:28:53 Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in. Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in. false full 19 95f8b582-04e0-43da-8e06-ea3d18aa5b16 No BS Advice to Build $20M Business Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business -  by beginning with the end in mind.

 

Timestamps:

00:00 Introduction to Infinite Loop Game

01:08 Setting Ambitious Goals: The $20 Million Plan

02:01 Breaking Down the Goal: Steps to $20 Million

03:41 Running vs. Building a Business

05:10 The Four Building Blocks of Revenue

07:03 Front-End Acquisition and Monetization

16:11 The Importance of Live Events

19:30 Leveraging Experience for Success

19:58 Adapting to a Changing Business Landscape

22:08 The Importance of Acquisition and Monetization

24:04 Navigating Business Challenges

26:55 Setting Goals and Planning for Success

28:52 The Infinite Loop of Business

29:22 Reflecting on Past Experiences

35:59 Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Mon, 23 Dec 2024 10:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/no-bs-advice-to-build-20m-business-AjQBne2M Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business -  by beginning with the end in mind.

 

Timestamps:

00:00 Introduction to Infinite Loop Game

01:08 Setting Ambitious Goals: The $20 Million Plan

02:01 Breaking Down the Goal: Steps to $20 Million

03:41 Running vs. Building a Business

05:10 The Four Building Blocks of Revenue

07:03 Front-End Acquisition and Monetization

16:11 The Importance of Live Events

19:30 Leveraging Experience for Success

19:58 Adapting to a Changing Business Landscape

22:08 The Importance of Acquisition and Monetization

24:04 Navigating Business Challenges

26:55 Setting Goals and Planning for Success

28:52 The Infinite Loop of Business

29:22 Reflecting on Past Experiences

35:59 Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> No BS Advice to Build $20M Business Jon Alexander, Cody Alexander 00:38:57 Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business - by beginning with the end in mind. Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business - by beginning with the end in mind. false full 18 85627d07-4658-476c-8a59-08fd31d34b5f The $84 million SMS secret you've never heard of  Today we're talking about the 84 million dollar SMS strategy you've never heard of.

 

Timestamps:

00:00 Introduction

01:02 The $84 Million SMS Strategy

01:34 The Shift from Email to SMS

02:16 Building and Utilizing Your SMS List

03:36 The Value of High-Quality Leads

05:46 Effective SMS Marketing Techniques

11:02 The Importance of Timeliness in SMS

12:06 Maximizing Engagement with Live Events

17:40 Understanding Audience Psychology

18:15 The Importance of SMS in Modern Marketing

19:50 Challenges and Opportunities in SMS Marketing

22:44 Effective Messaging Strategies

24:30 The Power of Relational and Authority Messaging

26:19 The Future of SMS Marketing

29:41 Conclusion and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Mon, 16 Dec 2024 10:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/the-84-million-sms-secret-youve-never-heard-of-SSxeQSd_  Today we're talking about the 84 million dollar SMS strategy you've never heard of.

 

Timestamps:

00:00 Introduction

01:02 The $84 Million SMS Strategy

01:34 The Shift from Email to SMS

02:16 Building and Utilizing Your SMS List

03:36 The Value of High-Quality Leads

05:46 Effective SMS Marketing Techniques

11:02 The Importance of Timeliness in SMS

12:06 Maximizing Engagement with Live Events

17:40 Understanding Audience Psychology

18:15 The Importance of SMS in Modern Marketing

19:50 Challenges and Opportunities in SMS Marketing

22:44 Effective Messaging Strategies

24:30 The Power of Relational and Authority Messaging

26:19 The Future of SMS Marketing

29:41 Conclusion and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> The $84 million SMS secret you've never heard of Cody Alexander, Jon Alexander 00:31:26  Today we're talking about the 84 million dollar SMS strategy you've never heard of.  Today we're talking about the 84 million dollar SMS strategy you've never heard of. text messages, direct marketing, marketing, newsletters, email, sms, retail false full 17 712c27d9-83e3-4565-8cb1-119fe16d97b0 Unlocking AI's Potential in Your Business Today we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business.

 

Timestamps:

00:00 Introduction

01:01 AI in Marketing: Current State and Future Prospects

02:17 Historical Perspective on Technological Advancements

05:23 AI in Healthcare: A Dermatologist's Story

09:18 AI's Role in Enhancing Productivity

20:40 The Future of Marketing with AI

22:43 Final Thoughts and Takeaways

24:35 Closing Remarks

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 9 Dec 2024 10:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/unlocking-ais-potential-in-your-business-I5Q9RK_0 Today we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business.

 

Timestamps:

00:00 Introduction

01:01 AI in Marketing: Current State and Future Prospects

02:17 Historical Perspective on Technological Advancements

05:23 AI in Healthcare: A Dermatologist's Story

09:18 AI's Role in Enhancing Productivity

20:40 The Future of Marketing with AI

22:43 Final Thoughts and Takeaways

24:35 Closing Remarks

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Unlocking AI's Potential in Your Business Jon Alexander, Cody Alexander 00:25:14 Today we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business. Today we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business. false full 16 a6b83d2a-9bb0-4c30-928e-c06a4accc731 Controversial Marketing Myth Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why…

 

Timestamps:

00:00 Introduction

01:11 Controversial Statement: Split Tests are B.S.

01:28 The Problem with Split Tests

06:40 Valid Split Testing: What It Takes

07:01 Optimization vs. Maximization

08:54 Real-World Examples and Lessons

19:58 Conclusion and Final Thoughts

20:16 Outro and Contact Information

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 2 Dec 2024 10:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/controversial-marketing-myth-kxZ6XLzM Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why…

 

Timestamps:

00:00 Introduction

01:11 Controversial Statement: Split Tests are B.S.

01:28 The Problem with Split Tests

06:40 Valid Split Testing: What It Takes

07:01 Optimization vs. Maximization

08:54 Real-World Examples and Lessons

19:58 Conclusion and Final Thoughts

20:16 Outro and Contact Information

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Controversial Marketing Myth Jon Alexander, Cody Alexander 00:20:55 Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why… Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why… false full 15 1b7065d9-0091-4e79-b5e1-b2a0e5797324 STOP Letting Other People Do This To Your Business Today we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business.

 

Timestamps:

00:00 Introduction

01:11 Drowning Out the Noise: Evaluating Feedback

05:14 Real World Results vs. Theories

06:52 The Value of Experience in Feedback

12:11 Overcoming Fear and Taking Control

14:53 Practical Sales Strategies and Mindset

20:38 Final Thoughts and Key Takeaways

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 25 Nov 2024 10:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/stop-letting-other-people-do-this-to-your-business-O3whJifS Today we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business.

 

Timestamps:

00:00 Introduction

01:11 Drowning Out the Noise: Evaluating Feedback

05:14 Real World Results vs. Theories

06:52 The Value of Experience in Feedback

12:11 Overcoming Fear and Taking Control

14:53 Practical Sales Strategies and Mindset

20:38 Final Thoughts and Key Takeaways

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> STOP Letting Other People Do This To Your Business Jon Alexander, Cody Alexander 00:22:02 Today we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business. Today we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business. false full 14 23035406-1e2e-4a49-bef7-e237bec8ede3 Centurion’s Path: The First 5 Months of my $0 to 9 Figures Journey Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode.

 

Timestamps:

00:00 Introduction

01:45 Jon Alexander's Business Journey

02:16 Marketing Strategies and Assumptions

04:27 Challenges and Adjustments

14:50 Acquisition and Monetization

25:44 Understanding Front End and Back End in Business

26:12 Adjusting Strategies for Better Results

26:37 The Importance of Live Events

28:21 Learning from Surprises and Setbacks

31:02 Planning for Success: Q4 and Beyond

31:55 Setting Ambitious Goals and Working Backwards

37:35 Balancing Short Term Revenue and Long Term Growth

43:05 Key Advice for Aspiring Entrepreneurs

47:21 Conclusion and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 18 Nov 2024 10:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/centurions-path-the-first-5-months-of-my-0-to-9-figures-journey-PQ13btBs Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode.

 

Timestamps:

00:00 Introduction

01:45 Jon Alexander's Business Journey

02:16 Marketing Strategies and Assumptions

04:27 Challenges and Adjustments

14:50 Acquisition and Monetization

25:44 Understanding Front End and Back End in Business

26:12 Adjusting Strategies for Better Results

26:37 The Importance of Live Events

28:21 Learning from Surprises and Setbacks

31:02 Planning for Success: Q4 and Beyond

31:55 Setting Ambitious Goals and Working Backwards

37:35 Balancing Short Term Revenue and Long Term Growth

43:05 Key Advice for Aspiring Entrepreneurs

47:21 Conclusion and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Centurion’s Path: The First 5 Months of my $0 to 9 Figures Journey Jon Alexander, Cody Alexander 00:48:24 Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode. Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode. false full 13 a8724c9f-a77a-4117-a040-4f65f8a5d192 Scaling Your Business in 30 Minutes: A Complete Strategy Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode.

 

Timestamps:

00:00 Introduction 

01:11 Breaking Through Business Growth Ceilings

02:11 Understanding Leads and Opportunities

03:20 The Importance of Engagement

04:31 Front-End vs. Back-End Marketing Strategies

06:11 Scaling Your Business: Tactical Approaches

10:43 Leveraging Affiliates for Distribution

12:49 Broadening Your Target Audience

16:51 Building a Brand for Mass Appeal

20:22 Final Thoughts and Conclusion

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Mon, 28 Oct 2024 09:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/scaling-your-business-in-30-minutes-a-complete-strategy-hfQfesH4 Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode.

 

Timestamps:

00:00 Introduction 

01:11 Breaking Through Business Growth Ceilings

02:11 Understanding Leads and Opportunities

03:20 The Importance of Engagement

04:31 Front-End vs. Back-End Marketing Strategies

06:11 Scaling Your Business: Tactical Approaches

10:43 Leveraging Affiliates for Distribution

12:49 Broadening Your Target Audience

16:51 Building a Brand for Mass Appeal

20:22 Final Thoughts and Conclusion

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Scaling Your Business in 30 Minutes: A Complete Strategy Jon Alexander, Cody Alexander 00:22:13 Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode. Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode. false full 12 c8c35f36-0e0d-4bac-bb67-e6518c705e9d Business GROWTH Through Story Selling in Marketing Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.

 

Timestamps:

00:00 Introduction 

01:06 The Deadly Sin of Marketing

01:35 Content vs. Marketing: Defining the Difference

02:31 The Evolution of Content-Driven Marketing

03:13 The Importance of Engagement in Content

04:24 Storytelling vs. Story Selling

06:17 Building a Content-Driven Machine

08:23 The Power of Consistent Messaging

09:52 Core Beliefs and Audience Engagement

16:49 Actionable Steps for Content Strategy

17:52 Conclusion and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Mon, 21 Oct 2024 09:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/business-growth-through-story-selling-in-marketing-0OtJSj6s Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.

 

Timestamps:

00:00 Introduction 

01:06 The Deadly Sin of Marketing

01:35 Content vs. Marketing: Defining the Difference

02:31 The Evolution of Content-Driven Marketing

03:13 The Importance of Engagement in Content

04:24 Storytelling vs. Story Selling

06:17 Building a Content-Driven Machine

08:23 The Power of Consistent Messaging

09:52 Core Beliefs and Audience Engagement

16:49 Actionable Steps for Content Strategy

17:52 Conclusion and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Business GROWTH Through Story Selling in Marketing Jon Alexander, Cody Alexander 00:19:20 Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up. Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up. false full 11 9f342f91-899b-4983-b57e-f1fbc1a925e1 CONTROVERSIAL Business Myth Busted: Do THIS Instead Today we’re going to talk about one of our most controversial opinions about business and marketing. How you view your customer decides what you do across almost every other part of the business. We’ll cover why it’s dangerous to have imaginary Bob’s, the sacred truth that must be destroyed and what to do instead if you want to unlock massive growth and treat your customers right. We expect this one will get a lot of controversial feedback.

 

Timestamps:

00:00 Introduction 

01:12 Controversial Opinions on Business and Marketing

02:10 The Myth of the Customer Avatar

04:10 Understanding Your Customer's Motivations

07:57 The Importance of Customer Control

09:04 Real-World Examples and Strategies

20:47 Final Thoughts and Takeaways

21:44 Closing Remarks and Contact Information

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Mon, 14 Oct 2024 09:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/controversial-business-myth-busted-do-this-instead-7Lgaijzg Today we’re going to talk about one of our most controversial opinions about business and marketing. How you view your customer decides what you do across almost every other part of the business. We’ll cover why it’s dangerous to have imaginary Bob’s, the sacred truth that must be destroyed and what to do instead if you want to unlock massive growth and treat your customers right. We expect this one will get a lot of controversial feedback.

 

Timestamps:

00:00 Introduction 

01:12 Controversial Opinions on Business and Marketing

02:10 The Myth of the Customer Avatar

04:10 Understanding Your Customer's Motivations

07:57 The Importance of Customer Control

09:04 Real-World Examples and Strategies

20:47 Final Thoughts and Takeaways

21:44 Closing Remarks and Contact Information

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> CONTROVERSIAL Business Myth Busted: Do THIS Instead Jon Alexander, Cody Alexander 00:22:23 Today we’re going to talk about one of our most controversial opinions about business and marketing. How you view your customer decides what you do across almost every other part of the business. We’ll cover why it’s dangerous to have imaginary Bob’s, the sacred truth that must be destroyed and what to do instead if you want to unlock massive growth and treat your customers right. We expect this one will get a lot of controversial feedback. Today we’re going to talk about one of our most controversial opinions about business and marketing. How you view your customer decides what you do across almost every other part of the business. We’ll cover why it’s dangerous to have imaginary Bob’s, the sacred truth that must be destroyed and what to do instead if you want to unlock massive growth and treat your customers right. We expect this one will get a lot of controversial feedback. false full 10 1154e409-7439-49ea-bd7e-ff7728faab84 Find HIDDEN Money In Your Business Today we’re going to discuss how to find the hidden piles of money in your business. I accidentally asked my Dad a question that led to an amazing 30 minute conversation that shows you exactly how. If you want to figure out how to handle too much opportunity, what to do when you’re at a crossroads of what direction to take the business next or just want a step-by-step guide to generating more revenue year after year, that’s exactly what you can expect in today’s episode. Get Ready.

 

Timestamps:

00:00 Introduction to Revenue Responsibility

01:06 Finding Hidden Money in Your Business

01:35 The Importance of Prioritizing Tasks

02:44 Theory vs. Practice in Marketing

04:46 Ranking Opportunities by Value

08:36 Real-World Examples and Execution

10:41 The Feedback Loop and Continuous Improvement

13:11 Effective Customer Engagement Strategies

13:47 Balancing Revenue and Long-Term Goals

14:00 Maximizing Event Impact

15:16 Prioritizing Marketing Opportunities

17:03 Evaluating and Delegating Tasks

20:02 Learning from Failures and Successes

22:42 Final Thoughts and Takeaways

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Mon, 7 Oct 2024 09:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/find-hidden-money-in-your-business-pYlXPg52 Today we’re going to discuss how to find the hidden piles of money in your business. I accidentally asked my Dad a question that led to an amazing 30 minute conversation that shows you exactly how. If you want to figure out how to handle too much opportunity, what to do when you’re at a crossroads of what direction to take the business next or just want a step-by-step guide to generating more revenue year after year, that’s exactly what you can expect in today’s episode. Get Ready.

 

Timestamps:

00:00 Introduction to Revenue Responsibility

01:06 Finding Hidden Money in Your Business

01:35 The Importance of Prioritizing Tasks

02:44 Theory vs. Practice in Marketing

04:46 Ranking Opportunities by Value

08:36 Real-World Examples and Execution

10:41 The Feedback Loop and Continuous Improvement

13:11 Effective Customer Engagement Strategies

13:47 Balancing Revenue and Long-Term Goals

14:00 Maximizing Event Impact

15:16 Prioritizing Marketing Opportunities

17:03 Evaluating and Delegating Tasks

20:02 Learning from Failures and Successes

22:42 Final Thoughts and Takeaways

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Find HIDDEN Money In Your Business Cody Alexander, Jon Alexander 00:23:43 Today we’re going to discuss how to find the hidden piles of money in your business. I accidentally asked my Dad a question that led to an amazing 30 minute conversation that shows you exactly how. If you want to figure out how to handle too much opportunity, what to do when you’re at a crossroads of what direction to take the business next or just want a step-by-step guide to generating more revenue year after year, that’s exactly what you can expect in today’s episode. Get Ready. Today we’re going to discuss how to find the hidden piles of money in your business. I accidentally asked my Dad a question that led to an amazing 30 minute conversation that shows you exactly how. If you want to figure out how to handle too much opportunity, what to do when you’re at a crossroads of what direction to take the business next or just want a step-by-step guide to generating more revenue year after year, that’s exactly what you can expect in today’s episode. Get Ready. false full 9 fa87fa6c-1398-450d-bcc0-1c7b2487109b 10x Your Next Product Launch in 7-Steps Today, we’re going to reveal our 7 step framework that we’ve used to build a business that makes you rich. This framework is our secret to ethically 10xing your next product launch, without spending a truckload of money on advertising. If you want a shortcut to getting your audience excited about what you’re doing next and begging you to let them have access to your next product - this episode is for you.

 

Timestamps:

00:00 Introduction 

01:06 The Seven-Step Framework

01:31 Understanding Launch Terminology

02:34 Step 1: Top of Funnel

02:42 Step 2: Opt-In Page

03:19 Step 3: Onboarding and Engagement

04:06 Step 4: Microsite

06:35 Step 5: Day of the Event

08:37 Step 6: The Event Itself

10:52 Step 7: Post Campaign

13:36 Why This Framework Works

17:49 Conclusion and Next Steps

20:30 Outro and Upcoming Episode Teaser

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

 

]]> Mon, 30 Sep 2024 09:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/10x-your-next-product-launch-in-7-steps-5XRYe8G3 Today, we’re going to reveal our 7 step framework that we’ve used to build a business that makes you rich. This framework is our secret to ethically 10xing your next product launch, without spending a truckload of money on advertising. If you want a shortcut to getting your audience excited about what you’re doing next and begging you to let them have access to your next product - this episode is for you.

 

Timestamps:

00:00 Introduction 

01:06 The Seven-Step Framework

01:31 Understanding Launch Terminology

02:34 Step 1: Top of Funnel

02:42 Step 2: Opt-In Page

03:19 Step 3: Onboarding and Engagement

04:06 Step 4: Microsite

06:35 Step 5: Day of the Event

08:37 Step 6: The Event Itself

10:52 Step 7: Post Campaign

13:36 Why This Framework Works

17:49 Conclusion and Next Steps

20:30 Outro and Upcoming Episode Teaser

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

 

]]> 10x Your Next Product Launch in 7-Steps Cody Alexander, Jon Alexander 00:21:38 Today, we’re going to reveal our 7 step framework that we’ve used to build a business that makes you rich. This framework is our secret to ethically 10xing your next product launch, without spending a truckload of money on advertising. If you want a shortcut to getting your audience excited about what you’re doing next and begging you to let them have access to your next product - this episode is for you. Today, we’re going to reveal our 7 step framework that we’ve used to build a business that makes you rich. This framework is our secret to ethically 10xing your next product launch, without spending a truckload of money on advertising. If you want a shortcut to getting your audience excited about what you’re doing next and begging you to let them have access to your next product - this episode is for you. false full 8 e09802c2-3eb9-42a9-b45f-e194064b73c5 Building A Players and Getting Rid of the Rest Today, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes money for you.

 

Timestamps:

00:00 Introduction

01:26 The Key to a Great Team: Leadership and Appreciation

02:08 Personal Experiences and Philosophies on Team Development

04:44 Hiring Right and Developing Your Team

07:38 Effective Communication and Team Meetings

13:22 Empowering and Replacing Yourself

22:37 Conclusion: Investing Time in Your People

23:41 Outro: Marketing from the Edge Podcast

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Mon, 23 Sep 2024 09:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/building-a-players-and-getting-rid-of-the-rest-dHt6ndyf Today, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes money for you.

 

Timestamps:

00:00 Introduction

01:26 The Key to a Great Team: Leadership and Appreciation

02:08 Personal Experiences and Philosophies on Team Development

04:44 Hiring Right and Developing Your Team

07:38 Effective Communication and Team Meetings

13:22 Empowering and Replacing Yourself

22:37 Conclusion: Investing Time in Your People

23:41 Outro: Marketing from the Edge Podcast

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

]]> Building A Players and Getting Rid of the Rest Cody Alexander, Jon Alexander 00:24:48 Today, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes money for you. Today, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes money for you. false full 7 5672c5a3-475c-4f54-ba1c-b598be3ec39a 3 Numbers To SCALE Your Business FAST Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there.

 

Timestamps:

00:00 Introduction 

01:12 The Three Essential Numbers for Business Growth

01:49 Jon's Experience and Key Metrics

02:52 Understanding Customer Acquisition and Value

04:30 The Importance of Long-Term Value

05:34 Balancing Cost and Revenue

09:07 Analyzing Conversion Rates and Trends

18:07 Common Pitfalls and Best Practices

21:38 Final Thoughts and Takeaways

23:34 Closing and Next Episode Teaser

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 16 Sep 2024 09:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/3-numbers-to-scale-your-business-fast-Yogtxsj1 Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there.

 

Timestamps:

00:00 Introduction 

01:12 The Three Essential Numbers for Business Growth

01:49 Jon's Experience and Key Metrics

02:52 Understanding Customer Acquisition and Value

04:30 The Importance of Long-Term Value

05:34 Balancing Cost and Revenue

09:07 Analyzing Conversion Rates and Trends

18:07 Common Pitfalls and Best Practices

21:38 Final Thoughts and Takeaways

23:34 Closing and Next Episode Teaser

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> 3 Numbers To SCALE Your Business FAST Cody Alexander, Jon Alexander 00:24:49 Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there. Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there. false full 6 18d77582-9b74-4381-af05-488fcfbb3382 How to Hire, Inspire, and Excel Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode.

 

Timestamps:

00:00 Introduction

01:16 Building an Outstanding Marketing Team

01:57 Restructuring and Team Dynamics

04:36 Leadership and Team Building Insights

09:29 Hiring the Right People

16:24 Defining Job Roles and Adaptability

17:19 Empowering Employees for Success

17:41 The Importance of Flexibility in Marketing

19:10 Balancing Strategy and Innovation

20:06 Hiring the Right People

20:59 Evaluating Marketing Expertise

23:53 Understanding Business Metrics

27:01 Integrating New Hires into Company Culture

29:27 Hiring Processes and Team Morale

32:36 Final Thoughts and Takeaways

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 9 Sep 2024 09:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/how-to-hire-inspire-and-excel-uMMmND9Z Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode.

 

Timestamps:

00:00 Introduction

01:16 Building an Outstanding Marketing Team

01:57 Restructuring and Team Dynamics

04:36 Leadership and Team Building Insights

09:29 Hiring the Right People

16:24 Defining Job Roles and Adaptability

17:19 Empowering Employees for Success

17:41 The Importance of Flexibility in Marketing

19:10 Balancing Strategy and Innovation

20:06 Hiring the Right People

20:59 Evaluating Marketing Expertise

23:53 Understanding Business Metrics

27:01 Integrating New Hires into Company Culture

29:27 Hiring Processes and Team Morale

32:36 Final Thoughts and Takeaways

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> How to Hire, Inspire, and Excel Cody Alexander, Jon Alexander 00:34:06 Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode. Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode. false full 5 cfbca89d-73eb-4bd0-9d95-1e1ac8f96f0d How I'm Going to Build My Next $100 Million Business Today is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies.

 

Timestamps:

00:00 Introduction 

01:04 Generating Billion Dollar Revenue

02:18 The Importance of Math in Marketing

02:32 Webinar Success Stories

02:55 Identifying and Fixing Problems

04:44 Building Effective Marketing Teams

09:01 Strategy vs. Execution

14:38 Practical Application for Business

14:48 Starting Over in Your 30s: Key Questions to Consider

15:27 Applying Knowledge to a New Startup

15:44 The Importance of Vision and Delegation

16:41 Cross-Training and Team Development

18:54 Daily Meetings and Continuous Improvement

19:51 Building a Marketing-Driven Company

21:05 Monetizing and Scaling Your Startup

23:52 Exciting Future Episodes and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Tue, 3 Sep 2024 09:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/how-im-going-to-build-my-next-100-million-business-78chE9cJ Today is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies.

 

Timestamps:

00:00 Introduction 

01:04 Generating Billion Dollar Revenue

02:18 The Importance of Math in Marketing

02:32 Webinar Success Stories

02:55 Identifying and Fixing Problems

04:44 Building Effective Marketing Teams

09:01 Strategy vs. Execution

14:38 Practical Application for Business

14:48 Starting Over in Your 30s: Key Questions to Consider

15:27 Applying Knowledge to a New Startup

15:44 The Importance of Vision and Delegation

16:41 Cross-Training and Team Development

18:54 Daily Meetings and Continuous Improvement

19:51 Building a Marketing-Driven Company

21:05 Monetizing and Scaling Your Startup

23:52 Exciting Future Episodes and Final Thoughts

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> How I'm Going to Build My Next $100 Million Business Cody Alexander 00:27:15 Today is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies. Today is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies. false full 4 9bbe2897-b6e8-47fc-9859-16161fd2a93d 30 Years of Business Growth Experience in 30 Minutes Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet.

 

00:00 Introduction

01:04 Secrets to Direct Marketing Success

01:31 Navigating Small Business Challenges

02:17 Learning from Failures and Successes

02:57 Adapting to Different Industries

05:38 The Financial Publishing Journey

10:27 Onboarding and Early Challenges

13:33 Monetizing and Growing the Business

15:36 Maximizing Customer Engagement

18:26 Understanding Customer Behavior in Marketing

20:20 Building Credibility and Relationships

21:08 Optimizing Customer Acquisition and Monetization

22:14 Innovative Strategies in Financial Publishing

25:17 Scaling Marketing Efforts Effectively

31:17 Breaking Down the Financial Publishing Model

35:47 Conclusion and Future Insights

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 26 Aug 2024 09:00:00 +0000 Cody@marketingedgepod.com (Cody Alexander, Jon Alexander) https://marketing-from-the-edge.simplecast.com/episodes/30-years-of-business-growth-experience-in-30-minutes-flIlNkSC Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet.

 

00:00 Introduction

01:04 Secrets to Direct Marketing Success

01:31 Navigating Small Business Challenges

02:17 Learning from Failures and Successes

02:57 Adapting to Different Industries

05:38 The Financial Publishing Journey

10:27 Onboarding and Early Challenges

13:33 Monetizing and Growing the Business

15:36 Maximizing Customer Engagement

18:26 Understanding Customer Behavior in Marketing

20:20 Building Credibility and Relationships

21:08 Optimizing Customer Acquisition and Monetization

22:14 Innovative Strategies in Financial Publishing

25:17 Scaling Marketing Efforts Effectively

31:17 Breaking Down the Financial Publishing Model

35:47 Conclusion and Future Insights

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> 30 Years of Business Growth Experience in 30 Minutes Cody Alexander, Jon Alexander 00:36:59 Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet. Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet. false full 3 780cff0d-eff4-4562-a95c-f854bf395de6 Interviewing The $1.5 Billion Man Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet.

 

Timestamps:

00:00 Introduction

01:40 The Value of Listening to Billionaires

02:52 The Goal of the Podcast

03:48 John Alexander's Marketing Journey

05:23 Discovering Direct Response Marketing

07:35 Early Marketing Experiments

12:50 Starting a Landscaping Business

15:14 Joining the Navy and Life After Service

16:42 A Path Out of Town: Enlisting in the Military

16:54 Lessons from Nuke School

20:27 Transitioning to Real Estate

25:17 Navigating the Real Estate Boom and Bust

27:52 Lessons in Marketing and Entrepreneurship

29:38 Conclusion and Next Episode Tease

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 19 Aug 2024 09:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/interviewing-the-15-billion-man-BFbp2_Ii Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet.

 

Timestamps:

00:00 Introduction

01:40 The Value of Listening to Billionaires

02:52 The Goal of the Podcast

03:48 John Alexander's Marketing Journey

05:23 Discovering Direct Response Marketing

07:35 Early Marketing Experiments

12:50 Starting a Landscaping Business

15:14 Joining the Navy and Life After Service

16:42 A Path Out of Town: Enlisting in the Military

16:54 Lessons from Nuke School

20:27 Transitioning to Real Estate

25:17 Navigating the Real Estate Boom and Bust

27:52 Lessons in Marketing and Entrepreneurship

29:38 Conclusion and Next Episode Tease

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Interviewing The $1.5 Billion Man Jon Alexander, Cody Alexander 00:30:51 Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet. Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet. false full 2 e780acd5-84ce-4c2c-b7f5-59be0cd794a4 How To Start A Successful Business Today we’re going to talk about how to start anything in your life – a business, a new career, a side hustle whatever it may be. As well as why we’re recording our first episode TODAY of all days.

 

Timestamps:

00:00 Introduction to Marketing from the Edge

00:29 Meet the Hosts: Cody and John Alexander

01:00 The Importance of Starting Imperfectly

01:43 Overcoming Perfectionism in Entrepreneurship

04:08 Direct Response Marketing Insights

06:22 The Origin of Our Podcast Journey

08:25 Strategy vs. Tactics in Marketing

09:42 Real-Life Applications and Lessons

13:49 The Power of Taking Action

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Mon, 12 Aug 2024 09:00:00 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/how-to-start-a-successful-business-cjn1A9Gd Today we’re going to talk about how to start anything in your life – a business, a new career, a side hustle whatever it may be. As well as why we’re recording our first episode TODAY of all days.

 

Timestamps:

00:00 Introduction to Marketing from the Edge

00:29 Meet the Hosts: Cody and John Alexander

01:00 The Importance of Starting Imperfectly

01:43 Overcoming Perfectionism in Entrepreneurship

04:08 Direct Response Marketing Insights

06:22 The Origin of Our Podcast Journey

08:25 Strategy vs. Tactics in Marketing

09:42 Real-Life Applications and Lessons

13:49 The Power of Taking Action

 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> How To Start A Successful Business Jon Alexander, Cody Alexander 00:23:06 Today we’re going to talk about how to start anything in your life – a business, a new career, a side hustle whatever it may be. As well as why we’re recording our first episode TODAY of all days. Today we’re going to talk about how to start anything in your life – a business, a new career, a side hustle whatever it may be. As well as why we’re recording our first episode TODAY of all days. false full 1 da453d80-dd77-4fc9-b8dc-f419b0af5c15 Welcome to Marketing From The Edge Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.

Join us each week to hear cutting edge marketing, leadership, business, and growth strategies we are using in real seven, eight, and nine figure businesses today - all from the edge of the world in the middle of the mountains, Montana. If you're looking to start or scale your business, make sure to subscribe and tune in each week starting August 12th and check us out at MarketingEdgePod.com.  
 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Sun, 11 Aug 2024 20:49:09 +0000 Cody@marketingedgepod.com (Jon Alexander, Cody Alexander) https://marketing-from-the-edge.simplecast.com/episodes/welcome-to-marketing-from-the-edge-d1Wh284c Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.

Join us each week to hear cutting edge marketing, leadership, business, and growth strategies we are using in real seven, eight, and nine figure businesses today - all from the edge of the world in the middle of the mountains, Montana. If you're looking to start or scale your business, make sure to subscribe and tune in each week starting August 12th and check us out at MarketingEdgePod.com.  
 

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: 

cody@marketingedgepod.com

]]> Welcome to Marketing From The Edge Jon Alexander, Cody Alexander 00:01:39 Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue. Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue. false trailer