https://simplecast.com iDigress with Troy Sandidge Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network. iDigress with Troy Sandidge en Fri, 27 Mar 2026 00:51:09 +0000 Fri, 27 Mar 2026 00:51:20 +0000 https://iDigress.fm iDigress with Troy Sandidge https://image.simplecastcdn.com/images/5d0f857a-3f05-482b-8c82-d1418b859ac6/bf6c2293-9608-477a-b757-4b11d5ecf934/3000x3000/idigress-podcast-coverart-v5.jpg?aid=rss_feed https://iDigress.fm episodic Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network. Troy Sandidge false https://feeds.simplecast.com/GrGZIoU6 marketing strategy, feed:podcast, branding, global marketing, culture, marketing podcast, social media podcast, growth hacking, sales strategy, b2b marketing, linkedin, executive leadership, sustainable, freelancers, entrepreneur, top business podcast, top marketing podcast, entrepreneur podcast, scalable, how to grow a business, agency, selling, sales, revops, marketing consultant, strategy podcast, agency growth, growth podcast, black host, revenue, profitability, b2b podcast, business podcast, growth strategies, growth marketing, b2b, saas, entrepreneurship, tech, black business podcast, black marketing podcast, strategy, strategy hacker, strategy expert, business strategy, brand strategy, strategy hackers, scalability, growing, hubspot, marketing systems, award winning podcast, go to market straetgy, forbes agency council, gtm strategy, strategize up, sustainability, business to business, webby nominated, hubspot podcast network, webbys, money, top 100 marketing podcast, sales enablement, social selling, webby award, webby podcast, idigress, black business, black culture, black podcast, business, digital marketing, diversity and inclusion, find troy, findtroy, social media marketing, troy sandidge, marketing, social media, i digress, i digress troy sandidge, small business, startups, growth strategy Troy Sandidge troy@findtroy.com 6bd1ab62-b355-48c3-bdf3-9ad244f0d86c 145. Which Growth Stream Is Quietly Costing You Revenue In Your Business? You’re not lacking effort. You’re not lacking ideas. You’re not even that far off. But something isn’t clicking… and it’s costing you. More than you can see, calculate, or admit. You’re moving… but not multiplying. 

This episode centers on my introduction of what I call the S³ Growth Streams™… Strategy, Synergy, & Systems… three core layers your business is already operating within, whether you’ve defined them or not. When one is off, everything feels heavier. Decisions take longer. Conversions become inconsistent. Effort stops compounding. Growth never fully locks in.

And over time, that creates a silent tax on your business. Lost revenue you should have captured. Opportunities that were closer than you realized. Time spent rebuilding instead of scaling.

This is how businesses stay busy and still fall short. This is how founders miss their numbers without knowing why. This is how growth stalls… even when everything looks like it’s working.

Inside this episode:

• Identify which growth stream is actually holding you back
• Understand why clarity beats more ideas every time
• See how misalignment quietly kills conversions
• Learn why your systems either scale you or slow you down
• Know where AI helps and where it amplifies the problem
• Stop guessing and start fixing the right thing

This isn’t about doing more. It’s about seeing clearly.

Because once you identify the right Growth Stream… everything in business gets easier.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

 

]]> Fri, 27 Mar 2026 00:51:09 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm You’re not lacking effort. You’re not lacking ideas. You’re not even that far off. But something isn’t clicking… and it’s costing you. More than you can see, calculate, or admit. You’re moving… but not multiplying. 

This episode centers on my introduction of what I call the S³ Growth Streams™… Strategy, Synergy, & Systems… three core layers your business is already operating within, whether you’ve defined them or not. When one is off, everything feels heavier. Decisions take longer. Conversions become inconsistent. Effort stops compounding. Growth never fully locks in.

And over time, that creates a silent tax on your business. Lost revenue you should have captured. Opportunities that were closer than you realized. Time spent rebuilding instead of scaling.

This is how businesses stay busy and still fall short. This is how founders miss their numbers without knowing why. This is how growth stalls… even when everything looks like it’s working.

Inside this episode:

• Identify which growth stream is actually holding you back
• Understand why clarity beats more ideas every time
• See how misalignment quietly kills conversions
• Learn why your systems either scale you or slow you down
• Know where AI helps and where it amplifies the problem
• Stop guessing and start fixing the right thing

This isn’t about doing more. It’s about seeing clearly.

Because once you identify the right Growth Stream… everything in business gets easier.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

 

]]> 145. Which Growth Stream Is Quietly Costing You Revenue In Your Business? Troy Sandidge 00:33:44 Missed deals? Losing money? Slow momentum? But you're doing all the right things! So why does it still feel like revenue isn’t stacking the way it should? Reality: it's because one of your growth streams is off! And it's already costing you more than you think. The real question is... which one is it and how do you fix it? Missed deals? Losing money? Slow momentum? But you're doing all the right things! So why does it still feel like revenue isn’t stacking the way it should? Reality: it's because one of your growth streams is off! And it's already costing you more than you think. The real question is... which one is it and how do you fix it? entrepreneurship, alignment, optimization, positioning, growth podcast, branding, growth streams, founders, top marketing podcast, strategy, revenue, scale, business strategy, structure, leadership, marketing strategy, strategy hacker, systems, foundation, momentum, ai integration, marketing, business diagnosis, business growth, ai, demand, i digress, scaling, conversion, clarity, profit, startups, business podcast, troy sandidge, leverage, messaging, growth, execution, synergy, sales false full 2fb8d419-8de2-4b9e-98e0-3c787b753c5d 144. Stop Letting People Pick Your Brain For Free Consultants! Why Chasing Vanity & Volume Is Destroying Your Revenue If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It’s a broken revenue model.

Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different.

Time gets drained. Energy disappears. Proposals get ghosted. And while we’re entertaining window shoppers, the people who are actually ready to invest are waiting.

In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work.

Lawyers charge for advice.
Doctors charge for diagnosis.
Accountants charge for insight.

Strategists, marketers, and consultants should too.

In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever.

If you’re a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market.

Key Topics Covered:

  • Why letting people “pick your brain” for free undermines your business
  • The hidden revenue cost of endless discovery calls
  • Why chasing vanity metrics and pipeline volume can hurt real growth
  • The difference between window shoppers and serious buyers
  • Why clarity, diagnosis, and strategy are valuable services
  • How consultants accidentally train clients to expect free expertise
  • Why marketing cannot fix weak products or poor positioning
  • When paid advertising actually works and when it doesn’t
  • Why human creativity and connection still matter in an AI-driven market
  • How boundaries and positioning increase both revenue and respect

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> Mon, 9 Mar 2026 07:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It’s a broken revenue model.

Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different.

Time gets drained. Energy disappears. Proposals get ghosted. And while we’re entertaining window shoppers, the people who are actually ready to invest are waiting.

In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work.

Lawyers charge for advice.
Doctors charge for diagnosis.
Accountants charge for insight.

Strategists, marketers, and consultants should too.

In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever.

If you’re a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market.

Key Topics Covered:

  • Why letting people “pick your brain” for free undermines your business
  • The hidden revenue cost of endless discovery calls
  • Why chasing vanity metrics and pipeline volume can hurt real growth
  • The difference between window shoppers and serious buyers
  • Why clarity, diagnosis, and strategy are valuable services
  • How consultants accidentally train clients to expect free expertise
  • Why marketing cannot fix weak products or poor positioning
  • When paid advertising actually works and when it doesn’t
  • Why human creativity and connection still matter in an AI-driven market
  • How boundaries and positioning increase both revenue and respect

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> 144. Stop Letting People Pick Your Brain For Free Consultants! Why Chasing Vanity & Volume Is Destroying Your Revenue Troy Sandidge 00:28:11 Too many consultants, strategists, and service providers are unknowingly training their audience to expect their best thinking for free. If your expertise is your business model, why are you giving it away for free? Aren't you tired of being stuck chasing vanity metrics, endless discovery calls, and pipeline volume that never converts into real revenue? In this episode, learn why giving away free strategy quietly erodes your value, drains your energy, and attracts the wrong clients, and what to do instead! Too many consultants, strategists, and service providers are unknowingly training their audience to expect their best thinking for free. If your expertise is your business model, why are you giving it away for free? Aren't you tired of being stuck chasing vanity metrics, endless discovery calls, and pipeline volume that never converts into real revenue? In this episode, learn why giving away free strategy quietly erodes your value, drains your energy, and attracts the wrong clients, and what to do instead! top of funnel, entrepreneurship, reality check, mof, positioning, growth podcast, ai marketing, branding, middle of funnel, strategy, revenue, bottom of funnel, business strategy, tof, strategy session, marketing strategy, selling, strategy podcast, value, paid advertising, marketing, client acquisition, organic marketing, business growth, vanity metrics, i digress, expertise, boundaries, community, pricing, consulting revenue, bof, professional services, clarity, advisory, sales podocast, authenticity, business podcast, troy sandidge, business systems, marketing podcast, consulting, growth, consulting business, pipeline, idigress, coaching, sales, discovery call false full d96bd8ca-e55d-4bdc-b90a-94951a948470 143. Signal vs Noise: Winning In The New Era Of AI By Moving From Outbound To Ownership With A Human Edge The market has changed. Outbound is noisy. Distribution is fragile. AI is accelerating everything.

So how do you know who’s actually ready to buy?
How do you position in a market that feels unstable?
How do you pivot without panicking?

This episode dives into the new reality of business in the AI era: the death of lazy volume, the rise of ownership, and the permanent advantage of human connection.

Spray-and-pray outreach is fading. Hiring signals are bloated. Metrics are inflated. The old indicators don’t mean what they used to mean. And executives are walking away from companies they built because the ground beneath them has shifted.

But here’s the truth: AI doesn’t remove the human game. It amplifies it.

You’ll hear why:

  • Ownership now beats pure distribution
  • Media companies must become community companies
  • Positioning matters more than ever in a noisy environment
  • Pivoting early beats reacting late
  • AI without humanity fails
  • Intentional outreach outperforms mass automation
  • Signal clarity is the new competitive advantage

This isn’t about fear. It’s about awareness.

You can drown in the wave. You can float. Or you can learn to surf.

The ones who win won’t be the loudest. They’ll be the most intentional.

Across this episode, you will learn:

  • Why “signal vs noise” is the defining business problem right now
  • How AI is shifting power from distribution to ownership
  • Why outbound at scale is losing effectiveness
  • How to pivot strategically instead of reacting emotionally
  • Why human connection remains the ultimate differentiator
  • How to think chess, not checkers, in a volatile market
  • The importance of intentional positioning in chaotic times

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> Fri, 20 Feb 2026 19:58:44 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm The market has changed. Outbound is noisy. Distribution is fragile. AI is accelerating everything.

So how do you know who’s actually ready to buy?
How do you position in a market that feels unstable?
How do you pivot without panicking?

This episode dives into the new reality of business in the AI era: the death of lazy volume, the rise of ownership, and the permanent advantage of human connection.

Spray-and-pray outreach is fading. Hiring signals are bloated. Metrics are inflated. The old indicators don’t mean what they used to mean. And executives are walking away from companies they built because the ground beneath them has shifted.

But here’s the truth: AI doesn’t remove the human game. It amplifies it.

You’ll hear why:

  • Ownership now beats pure distribution
  • Media companies must become community companies
  • Positioning matters more than ever in a noisy environment
  • Pivoting early beats reacting late
  • AI without humanity fails
  • Intentional outreach outperforms mass automation
  • Signal clarity is the new competitive advantage

This isn’t about fear. It’s about awareness.

You can drown in the wave. You can float. Or you can learn to surf.

The ones who win won’t be the loudest. They’ll be the most intentional.

Across this episode, you will learn:

  • Why “signal vs noise” is the defining business problem right now
  • How AI is shifting power from distribution to ownership
  • Why outbound at scale is losing effectiveness
  • How to pivot strategically instead of reacting emotionally
  • Why human connection remains the ultimate differentiator
  • How to think chess, not checkers, in a volatile market
  • The importance of intentional positioning in chaotic times

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> 143. Signal vs Noise: Winning In The New Era Of AI By Moving From Outbound To Ownership With A Human Edge Troy Sandidge 00:24:27 AI isn’t the threat. Noise is. Cold outreach is collapsing, distribution is unstable, and the old playbook doesn’t work. If you can’t separate signal from noise and pivot strategically, you’ll drown. If you can, you’ll own the next era. AI isn’t the threat. Noise is. Cold outreach is collapsing, distribution is unstable, and the old playbook doesn’t work. If you can’t separate signal from noise and pivot strategically, you’ll drown. If you can, you’ll own the next era. future of work, community building, trpy sandidge, artificial intelligence strategy, market volatility, human connection in business, business transformation, state of marketing, marketing strategy, positioning strategy, brand positioning, strategic thinking, ai integration, ai market shift, ownership economy, creator economy, ai, b2b marketing, executive leadership, digital transformation, tech disruption, demand generation, revenue strategy, chess not checkers, signal vs noise, outbound strategy, intentional growth, pivot strategy, scalable systems, cold outreach decline, business pivot, distribution vs ownership, modern marketing false full 078f1639-e108-46d8-87a7-8c82d9cf9754 142. Want To Build A Million Dollar Business In One Year? Hint: Obsess Over Leverage, Not Hustle! Can your business make a million in one year?

Most people will say no. Not because it’s impossible, but because they’re thinking about it the wrong way. Making your first $1 Million is not about hustle. It’s not about stacking side projects. It’s not about 14 income streams and burnout disguised as ambition.

It’s about leverage.

  • Leverage over effort.
  • Outcomes over deliverables.
  • Focus over distraction.

If your income is tied directly to your time, you’re capped. If you’re solving small problems, you’re paid small money. If you’re scattered across too many offers, too many audiences, too many channels, you’re diluted.

The path to $1 Million requires three uncomfortable shifts:

  • Obsess over leverage, not effort.
  • Solve a $10 Million problem to earn $1 Million.
  • Go narrower to go bigger with one flagship offer, one defined buyer, and one primary distribution engine.

This episode also confronts the uncomfortable truth about wealth: if it costs you your family, your health, or your identity, that’s not success. That’s ego dressed up as ambition. The real question becomes this: " If you had to build a $1 Million business with only one offer, one audience, and one channel… what would you choose?"

Your answer will reveal everything...

What You'll Learn:

  • Why leverage beats effort if you want real scale
  • How to reverse-engineer $1 Million without the hustle trap
  • The “solve a $10 Million problem” mindset shift
  • Why outcomes sell and deliverables get negotiated down
  • How focus becomes your unfair advantage when discomfort hits
  • The one-offer, one-audience, one-channel test that clarifies everything
  • How to build recurring revenue while protecting your energy

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> Mon, 16 Feb 2026 23:03:27 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Can your business make a million in one year?

Most people will say no. Not because it’s impossible, but because they’re thinking about it the wrong way. Making your first $1 Million is not about hustle. It’s not about stacking side projects. It’s not about 14 income streams and burnout disguised as ambition.

It’s about leverage.

  • Leverage over effort.
  • Outcomes over deliverables.
  • Focus over distraction.

If your income is tied directly to your time, you’re capped. If you’re solving small problems, you’re paid small money. If you’re scattered across too many offers, too many audiences, too many channels, you’re diluted.

The path to $1 Million requires three uncomfortable shifts:

  • Obsess over leverage, not effort.
  • Solve a $10 Million problem to earn $1 Million.
  • Go narrower to go bigger with one flagship offer, one defined buyer, and one primary distribution engine.

This episode also confronts the uncomfortable truth about wealth: if it costs you your family, your health, or your identity, that’s not success. That’s ego dressed up as ambition. The real question becomes this: " If you had to build a $1 Million business with only one offer, one audience, and one channel… what would you choose?"

Your answer will reveal everything...

What You'll Learn:

  • Why leverage beats effort if you want real scale
  • How to reverse-engineer $1 Million without the hustle trap
  • The “solve a $10 Million problem” mindset shift
  • Why outcomes sell and deliverables get negotiated down
  • How focus becomes your unfair advantage when discomfort hits
  • The one-offer, one-audience, one-channel test that clarifies everything
  • How to build recurring revenue while protecting your energy

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> 142. Want To Build A Million Dollar Business In One Year? Hint: Obsess Over Leverage, Not Hustle! Troy Sandidge 00:23:05 Yes, building a million-dollar business is possible. But no, it’s not about grinding harder. If you want your first $1 Million, you don’t need more motivation. You need leverage, focus, and one revenue vehicle built to scale. This is the shift that separates dreamers from builders. Yes, building a million-dollar business is possible. But no, it’s not about grinding harder. If you want your first $1 Million, you don’t need more motivation. You need leverage, focus, and one revenue vehicle built to scale. This is the shift that separates dreamers from builders. entrepreneurship, $1 million, growth strategy, millionaire, high leverage, solopreneur, one offer, high ticket, go narrower to go bigger, distribution, one audience, business strategy, personal development, marketing strategy, outcomes over deliverables, agency growth, my first million, focus, creator economy, decision making, pricing strategy, financial growth, one channel, ai leverage, ambition, mindset shift, productizing services, premium clients, i digress, burnout prevention, business coaching, healthy ambition, pricing, discipline, recurring revenue, revenue growth, scalable systems, troy sandidge, leverage, consulting, identity shift, millionaire mindset, infrastructure, idigress, offer design, niche strategy, wealth building false full 6e7e4f86-7c4b-4dfd-88d0-f4fcd34eb07d 141. Silence Is The Secret Power Move Few People Learn To Master To Own Any Situation But It Comes With A Cost Silence is one of the most misunderstood skills in leadership, communication, and life. Many people rush to fill quiet moments with explanations, reactions, or noise because silence forces awareness. It removes the ability to perform, defend, or control how others perceive us. This episode explores why silence feels so uncomfortable and why that discomfort is often a signal that something important is happening internally.

The conversation breaks down how silence functions as a power move in high-pressure moments, not because it dominates a room, but because it regulates the nervous system. Troy shares how learning to pause instead of react creates clarity, steadiness, and intentional communication. The episode explores how silence can either trigger fear and old emotional patterns or become a stabilizing force, allowing you to respond with precision instead of impulse.

Personal stories are woven throughout, including experiences with conflict, rejection, grief, and preparing for defining moments like public speaking and delivering a TEDx talk. These moments highlight how silence carries different emotional weight depending on context, and how the body often reacts to pressure as if every moment carries the same level of threat. The episode connects this to fight, flight, freeze, and fawn responses, and explains how silence can help interrupt those patterns before they escalate.

The episode also explores how silence builds trust and presence in professional settings. Speaking less, pausing longer, and choosing restraint often signal confidence and credibility more than volume or speed. Listeners will hear how silence can shift power dynamics in business, leadership, and relationships, while also demanding emotional discipline, self-control, and a willingness to sit with discomfort.

Ultimately, this episode is about mastering silence as a form of self-leadership. It is not about withholding communication or avoiding hard moments. It is about knowing when silence serves you, when it sharpens your message, and when it allows you to own a situation without forcing it. Silence works, but it comes with a cost, and this episode challenges listeners to decide whether they are willing to develop the discipline required to use it well.

]]> Wed, 4 Feb 2026 05:05:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Silence is one of the most misunderstood skills in leadership, communication, and life. Many people rush to fill quiet moments with explanations, reactions, or noise because silence forces awareness. It removes the ability to perform, defend, or control how others perceive us. This episode explores why silence feels so uncomfortable and why that discomfort is often a signal that something important is happening internally.

The conversation breaks down how silence functions as a power move in high-pressure moments, not because it dominates a room, but because it regulates the nervous system. Troy shares how learning to pause instead of react creates clarity, steadiness, and intentional communication. The episode explores how silence can either trigger fear and old emotional patterns or become a stabilizing force, allowing you to respond with precision instead of impulse.

Personal stories are woven throughout, including experiences with conflict, rejection, grief, and preparing for defining moments like public speaking and delivering a TEDx talk. These moments highlight how silence carries different emotional weight depending on context, and how the body often reacts to pressure as if every moment carries the same level of threat. The episode connects this to fight, flight, freeze, and fawn responses, and explains how silence can help interrupt those patterns before they escalate.

The episode also explores how silence builds trust and presence in professional settings. Speaking less, pausing longer, and choosing restraint often signal confidence and credibility more than volume or speed. Listeners will hear how silence can shift power dynamics in business, leadership, and relationships, while also demanding emotional discipline, self-control, and a willingness to sit with discomfort.

Ultimately, this episode is about mastering silence as a form of self-leadership. It is not about withholding communication or avoiding hard moments. It is about knowing when silence serves you, when it sharpens your message, and when it allows you to own a situation without forcing it. Silence works, but it comes with a cost, and this episode challenges listeners to decide whether they are willing to develop the discipline required to use it well.

]]> 141. Silence Is The Secret Power Move Few People Learn To Master To Own Any Situation But It Comes With A Cost Troy Sandidge 00:42:56 Weak people talk too much. The strongest person in the room is often the calmest, not because of what they say, but because of what they choose not to say. Silence strips away the ability to perform, explain, or defend, which is why it makes people anxious. For those who can sit with it, silence becomes leverage, builds trust, and establishes presence without forcing anything. Weak people talk too much. The strongest person in the room is often the calmest, not because of what they say, but because of what they choose not to say. Silence strips away the ability to perform, explain, or defend, which is why it makes people anxious. For those who can sit with it, silence becomes leverage, builds trust, and establishes presence without forcing anything. grief, self control, tedx, mindset, anxiety awareness, restraint, ted talk, influence, resilience, stress management, business leadership, emotional discipline, performance under pressure, leadership, trust building, confidence, high pressure moments, communication skills, self mastery, professional growth, owning the room, emotional regulation, power move, presence, self awareness, leadership development, public speaking, nervous system regulation, personal growth, decision making, boundaries, credibility, fight or flight, troy sandidge, consulting, control, executive presence, idigress, silence false full 02825082-e1ac-4a83-af5f-66445df0482e 140. Face The Storm. Become Something Else: Activate The Bison Theory Of Transformation! Let's unpack a truth most people don’t want to admit: the thing you’re avoiding is action. When you leave inaction untouched, it does not sit quietly. It grows. It drains you. And it quietly reshapes your life through mental drag, stress, and procrastination. 

Unaddressed conversations don’t sit still. Ignored decisions don’t pause. Delayed action doesn’t disappear. It compounds. It leaks energy, creates anxiety, and slowly trains your nervous system to stay stuck. In this episode, Troy introduces the Bison Theory, a counterintuitive truth rooted in real behavior: while most animals run away from storms and stay trapped in them longer, bison run straight into the storm, shortening how long they suffer. This episode isn’t about hype or grit for grit’s sake. It’s about why facing the thing you’re avoiding is the fastest path to transformation, and how movement, not certainty, is what breaks the loop. If you’ve felt the weight of indecision, the drag of unfinished business, or the mental exhaustion of too many open loops, this conversation will feel uncomfortably familiar in the best way.

This Episode Covers:

  • Why avoidance is active, not neutral, and how it quietly compounds stress
  • How “direction determines duration” when it comes to pain and change
  • Why facing the storm creates momentum even before clarity shows up
  • How anticipation of pain often hurts longer than the pain itself
  • The real reason action restores energy faster than motivation ever will
  • How to stop negotiating with reality and start reclaiming agency
  • Why transformation begins the moment you turn toward what you’ve been running from

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> Wed, 28 Jan 2026 01:36:19 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Let's unpack a truth most people don’t want to admit: the thing you’re avoiding is action. When you leave inaction untouched, it does not sit quietly. It grows. It drains you. And it quietly reshapes your life through mental drag, stress, and procrastination. 

Unaddressed conversations don’t sit still. Ignored decisions don’t pause. Delayed action doesn’t disappear. It compounds. It leaks energy, creates anxiety, and slowly trains your nervous system to stay stuck. In this episode, Troy introduces the Bison Theory, a counterintuitive truth rooted in real behavior: while most animals run away from storms and stay trapped in them longer, bison run straight into the storm, shortening how long they suffer. This episode isn’t about hype or grit for grit’s sake. It’s about why facing the thing you’re avoiding is the fastest path to transformation, and how movement, not certainty, is what breaks the loop. If you’ve felt the weight of indecision, the drag of unfinished business, or the mental exhaustion of too many open loops, this conversation will feel uncomfortably familiar in the best way.

This Episode Covers:

  • Why avoidance is active, not neutral, and how it quietly compounds stress
  • How “direction determines duration” when it comes to pain and change
  • Why facing the storm creates momentum even before clarity shows up
  • How anticipation of pain often hurts longer than the pain itself
  • The real reason action restores energy faster than motivation ever will
  • How to stop negotiating with reality and start reclaiming agency
  • Why transformation begins the moment you turn toward what you’ve been running from

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> 140. Face The Storm. Become Something Else: Activate The Bison Theory Of Transformation! Troy Sandidge 00:21:06 Avoidance isn’t neutral. It compounds. This episode breaks down the brutal loop of avoidance → anxiety → energy drain → inaction, and why facing the storm is the fastest path to change. Using the “bison theory,” Troy challenges you to stop stretching the pain and start moving through it, because what you run from pursues you, and what you face transforms you! Avoidance isn’t neutral. It compounds. This episode breaks down the brutal loop of avoidance → anxiety → energy drain → inaction, and why facing the storm is the fastest path to change. Using the “bison theory,” Troy challenges you to stop stretching the pain and start moving through it, because what you run from pursues you, and what you face transforms you! entrepreneurship, alignment, purpose, intentional living, movement, identity, adaptation, transformation, mindset, change, renewal, life design, awareness, top podcast, inner work, intensity, resilience, breakthrough, leadership, fear, direction, confidence, strategy hacker, strategy podcast, self development, persistence, self mastery, courage, accountability, momentum, self trust, stress, healing, focus, personal growth, psychology, business growth, action, ambition, honesty, mindset shift, i digress, endurance, behavior change, boundaries, grit, mental clarity, commitment, discomfort, truth, discipline, clarity, bison theory, decisiveness, anxiety, evolution, business podcast, pressure, troy sandidge, marketing podcast, personal transformation, uncertainty, emotional resilience, procrastination, avoidance, adversity, growth, friction, self help, behavior, agency, face the storm, idigress, resolve, let them, confrontation, energy, mental health false full 52868d38-9860-4118-ac37-15a34035e3d6 139. More Money, More Time, Or Both… If Your Marketing Can’t Prove It, You Won’t Win! More money. More time. Or both.

If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.

In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.

We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.

In this episode, you will learn how to:

  • Translate features into outcomes buyers actually care about
  • Clarify whether your offer makes money, saves time, or does both
  • Simplify messaging so decision makers instantly understand the value
  • Fix marketing that looks polished but fails to convert
  • Improve customer experience through small, intentional moments
  • Align product, marketing, and leadership around one clear value story

This episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> Tue, 16 Dec 2025 11:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm More money. More time. Or both.

If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.

In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.

We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.

In this episode, you will learn how to:

  • Translate features into outcomes buyers actually care about
  • Clarify whether your offer makes money, saves time, or does both
  • Simplify messaging so decision makers instantly understand the value
  • Fix marketing that looks polished but fails to convert
  • Improve customer experience through small, intentional moments
  • Align product, marketing, and leadership around one clear value story

This episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

]]> 139. More Money, More Time, Or Both… If Your Marketing Can’t Prove It, You Won’t Win! Troy Sandidge 00:43:48 If what you offer helps people make more money, save time, or both, you will be in demand. If it doesn't, you won't be in business very long. In this episode, I break down why most marketing fails at one core job: communicating value clearly. You will learn how to distill your message, translate features into outcomes, improve the buyer experience, and create momentum without relying on hype, shortcuts, or endless content. This is about simplifying your message, proving value fast, and fixing the gaps that quietly cost you revenue. If what you offer helps people make more money, save time, or both, you will be in demand. If it doesn't, you won't be in business very long. In this episode, I break down why most marketing fails at one core job: communicating value clearly. You will learn how to distill your message, translate features into outcomes, improve the buyer experience, and create momentum without relying on hype, shortcuts, or endless content. This is about simplifying your message, proving value fast, and fixing the gaps that quietly cost you revenue. marketing strategy podcast, sales and marketing alignment, business strategy podcast, simplify messaging, customer experience, growth marketing, communication strategy, value proposition, brand positioning, lead generation, persuasion, differentiation, outcomes over features, sustainable growth, messaging strategy, i digress, profitability, consumer behavior, demand generation, conversion optimization, product strategy, marketing leadership, revenue growth, buyer psychology, troy sandidge, product marketing, copywriting, inbound marketing, idigress, go to market strategy false full 89209363-23ff-4d59-a95c-6d21243f3b0b 138. Detach From The Outcome: Close The Loops, Cut The Noise, Get To Work! Success does not eliminate pressure. It often multiplies it.

Once you experience a win, the fear shifts from “what if I fail?” to “what if I can’t do it again?” In this episode, I unpack why success can feel heavier than failure, how emotional attachment to outcomes distorts clarity, and why many people end up running in place even while working hard.

We explore how open loops, unfinished commitments, and mental clutter quietly drain focus, energy, and momentum. I share why learning to detach emotionally from outcomes is not about becoming numb or disconnected, but about creating enough objectivity to take better action. When everything feels personal, every fluctuation feels like failure.

You’ll learn how to:

  • Detach your identity from results so one miss doesn’t spiral into self-doubt
  • Close open loops that create constant mental taxation
  • Cut through noise, distractions, and unnecessary commitments
  • Say no with intention so yes actually means something
  • Measure progress beyond a single KPI or narrow definition of success
  • Build systems, structure, and infrastructure that support sustainable growth

We also talk about why sustainability must come before scalability, how discipline fills the gap when motivation fades, and why progress often comes from doing less, more intentionally, instead of chasing everything at once.

This episode is a reminder that clarity creates momentum, simplicity creates leverage, and consistent execution is what turns intention into real results.

Close the loops. Cut the noise. Get to work.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

 

]]> Tue, 16 Dec 2025 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Success does not eliminate pressure. It often multiplies it.

Once you experience a win, the fear shifts from “what if I fail?” to “what if I can’t do it again?” In this episode, I unpack why success can feel heavier than failure, how emotional attachment to outcomes distorts clarity, and why many people end up running in place even while working hard.

We explore how open loops, unfinished commitments, and mental clutter quietly drain focus, energy, and momentum. I share why learning to detach emotionally from outcomes is not about becoming numb or disconnected, but about creating enough objectivity to take better action. When everything feels personal, every fluctuation feels like failure.

You’ll learn how to:

  • Detach your identity from results so one miss doesn’t spiral into self-doubt
  • Close open loops that create constant mental taxation
  • Cut through noise, distractions, and unnecessary commitments
  • Say no with intention so yes actually means something
  • Measure progress beyond a single KPI or narrow definition of success
  • Build systems, structure, and infrastructure that support sustainable growth

We also talk about why sustainability must come before scalability, how discipline fills the gap when motivation fades, and why progress often comes from doing less, more intentionally, instead of chasing everything at once.

This episode is a reminder that clarity creates momentum, simplicity creates leverage, and consistent execution is what turns intention into real results.

Close the loops. Cut the noise. Get to work.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

 

]]> 138. Detach From The Outcome: Close The Loops, Cut The Noise, Get To Work! Troy Sandidge 00:26:59 Success can mess with you just as much as failure, because now you feel pressure to prove you can repeat it. In this episode, I break down how detaching emotionally from outcomes, closing open loops, and simplifying what you’re chasing help you stop running in place and actually reach the finish line. We talk about the hidden pressure that comes after success, why emotional attachment can distort how you measure progress, and how mental clutter quietly kills momentum. You’ll learn how to say no with intention, reduce unnecessary noise, and build systems that support sustainable growth instead of burnout-driven hustle. This episode is about clarity, discipline, focus, and execution. Less chaos. More alignment. Better results. Success can mess with you just as much as failure, because now you feel pressure to prove you can repeat it. In this episode, I break down how detaching emotionally from outcomes, closing open loops, and simplifying what you’re chasing help you stop running in place and actually reach the finish line. We talk about the hidden pressure that comes after success, why emotional attachment can distort how you measure progress, and how mental clutter quietly kills momentum. You’ll learn how to say no with intention, reduce unnecessary noise, and build systems that support sustainable growth instead of burnout-driven hustle. This episode is about clarity, discipline, focus, and execution. Less chaos. More alignment. Better results. entrepreneurship, growth strategy, goals, mindset, business strategy, sustainability, failure, marketing strategy, fear, strategy hacker, systems, thought loops, simplification, prioritization, strategize up, productivity, focus, emotional detachment, sustainable growth, i digress, boundaries, fear of failure, discipline, success, scalability, business podcast, pressure, troy sandidge, growth, infrastructure, idigress false full 567c7e73-bc23-4f11-b5b9-bf36945afc9a 137. Reflection Without Regret: Take The Lesson, Drop The Shame, Move Forward! Reflection can be uncomfortable, especially when the year did not go the way you planned.

In this episode, I walk through why reflection is meant to create clarity, not self-punishment. The last month of the year often magnifies comparison, pressure, and second-guessing, but none of those move you forward. What does move you forward is learning the lesson, releasing the shame, and continuing to take action anyway.

We talk about why you do not need a new year to create a new outcome, why readiness is a myth, and why discipline and consistency matter more than motivation. Whether this year felt successful, disappointing, or somewhere in between, your experience still holds value if you extract the lesson without letting it define you.

In this episode, you will learn how to:

  • Reflect without turning the past into regret
  • Separate emotion from execution while honoring both
  • Drop shame without avoiding accountability
  • Build momentum through small, consistent actions
  • Finish the year strong without burnout or pressure
  • Move forward with clarity instead of comparison

This conversation reframes reflection as a tool for alignment, not judgment. Progress does not require perfection, a fresh calendar, or the right feeling. It requires one decision, one action, and the willingness to move forward differently.

Take the lesson. Drop the shame. Keep moving.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

 

]]> Mon, 15 Dec 2025 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Reflection can be uncomfortable, especially when the year did not go the way you planned.

In this episode, I walk through why reflection is meant to create clarity, not self-punishment. The last month of the year often magnifies comparison, pressure, and second-guessing, but none of those move you forward. What does move you forward is learning the lesson, releasing the shame, and continuing to take action anyway.

We talk about why you do not need a new year to create a new outcome, why readiness is a myth, and why discipline and consistency matter more than motivation. Whether this year felt successful, disappointing, or somewhere in between, your experience still holds value if you extract the lesson without letting it define you.

In this episode, you will learn how to:

  • Reflect without turning the past into regret
  • Separate emotion from execution while honoring both
  • Drop shame without avoiding accountability
  • Build momentum through small, consistent actions
  • Finish the year strong without burnout or pressure
  • Move forward with clarity instead of comparison

This conversation reframes reflection as a tool for alignment, not judgment. Progress does not require perfection, a fresh calendar, or the right feeling. It requires one decision, one action, and the willingness to move forward differently.

Take the lesson. Drop the shame. Keep moving.

Beyond The Episode Gems:

Support The Podcast & Connect With Troy: 

 

]]> 137. Reflection Without Regret: Take The Lesson, Drop The Shame, Move Forward! Troy Sandidge 00:07:44 The end of the year often brings reflection, comparison, and quiet pressure to judge how everything went. In this episode, I share why reflection does not require regret, how to take the lesson without carrying the shame, and why forward motion matters more than perfect clarity. This is about finishing the year grounded, choosing discipline over emotion, and moving forward with intention! The end of the year often brings reflection, comparison, and quiet pressure to judge how everything went. In this episode, I share why reflection does not require regret, how to take the lesson without carrying the shame, and why forward motion matters more than perfect clarity. This is about finishing the year grounded, choosing discipline over emotion, and moving forward with intention! consistency, intentional living, forward motion, learning from failure, emotional intelligence, mindset, taking action, motivation, end of year reflection, growth mindset, resilience, leadership, self leadership, life reflection, end of year, accountability, momentum, business reflection, focus, personal growth, learning from success, decision making, i digress, burnout prevention, sustainable progress, letting go of shame, discipline, clarity, finishing strong, troy sandidge, execution, reflection, new year's resolutions, idigress false full b7de4ed6-48c8-4488-9434-a4b582f22950 Ep 136. I'm Back! From Girl Dad To TEDx Speaker. What Africa & One Tiny Shift Taught Me About Real Growth! Ep 136 is personal.

I’m back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.

In this episode, I share the truth about stepping away, stepping into fatherhood, and stepping onto a TEDx stage 7,800 miles from home. I talk about killing hustle culture, choosing intention over pressure, and building a life that feels aligned, not forced. I also break down the Shadow Line Principle and how one tiny shift can unlock real growth in your life and your business.

If you are rebuilding, recalibrating, or trying to grow with more intention and less noise, this one is for you.

Let’s talk life.
Let’s talk growth.
Let’s talk about the tiny shift that changes everything.

And let’s celebrate your friendly neighborhood Strategy Hacker® giving you perspective once again.

Tune in. Let’s digress.

 

Support The Podcast & Connect With Troy: 

]]> Mon, 24 Nov 2025 05:30:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Ep 136 is personal.

I’m back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.

In this episode, I share the truth about stepping away, stepping into fatherhood, and stepping onto a TEDx stage 7,800 miles from home. I talk about killing hustle culture, choosing intention over pressure, and building a life that feels aligned, not forced. I also break down the Shadow Line Principle and how one tiny shift can unlock real growth in your life and your business.

If you are rebuilding, recalibrating, or trying to grow with more intention and less noise, this one is for you.

Let’s talk life.
Let’s talk growth.
Let’s talk about the tiny shift that changes everything.

And let’s celebrate your friendly neighborhood Strategy Hacker® giving you perspective once again.

Tune in. Let’s digress.

 

Support The Podcast & Connect With Troy: 

]]> Ep 136. I'm Back! From Girl Dad To TEDx Speaker. What Africa & One Tiny Shift Taught Me About Real Growth! Troy Sandidge 00:49:14 Six months away turned my whole life upside down and right back into focus. Becoming a girl dad and delivering my first TEDx talk in Uganda pushed me into a new level of clarity and intention. In this episode I unpack what that journey taught me and break down the Shadow Line Principle, a simple idea that transforms how you grow. Tap in and let’s digress. Six months away turned my whole life upside down and right back into focus. Becoming a girl dad and delivering my first TEDx talk in Uganda pushed me into a new level of clarity and intention. In this episode I unpack what that journey taught me and break down the Shadow Line Principle, a simple idea that transforms how you grow. Tap in and let’s digress. entrepreneurship, marketing strategy podcast, tedx uganda, business mindset, growth podcast, tedx, ted talk, girl dad, idigress podcast, growth mindset, strategy, resilience, shadow line principle, michael jordan, marketing strategy, strategy hacker, becoming a dad, productivity, hubspot, marketing, comeback, personal growth, entrepreneurship mindset, reset, mindset shift, i digress, toyota, journey, fatherhood, life lessons, hustle culture, life transformation, africa, evolution, business podcast, troy sandidge, doing the hard things, business, shadow principle, idigress false full df2da543-203d-4e65-a22d-6a97f72a287c 135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.

We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.

Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

💡 Key Takeaways:

  • How strategic style choices influence trust and perception
  • Why brand consistency and visual identity impact your business success
  • The psychology of color and how it shapes audience expectations
  • The connection between personal style, mindset, and confidence
  • How to leverage your appearance to attract the right opportunities

Want to experience even more? Watch the video version of this interview.

Support The Podcast & Connect With Troy: 

]]> Fri, 14 Mar 2025 01:31:48 +0000 troy@findtroy.com (Toi Sweeney, Troy Sandidge) https://iDigress.fm How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.

We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.

Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

💡 Key Takeaways:

  • How strategic style choices influence trust and perception
  • Why brand consistency and visual identity impact your business success
  • The psychology of color and how it shapes audience expectations
  • The connection between personal style, mindset, and confidence
  • How to leverage your appearance to attract the right opportunities

Want to experience even more? Watch the video version of this interview.

Support The Podcast & Connect With Troy: 

]]> 135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney Toi Sweeney, Troy Sandidge 01:00:17 How you show up matters more than you think. Your brand’s look, personal style, and the way you present yourself can be the difference between being overlooked and being unforgettable. In this powerful conversation with Toi Sweeney, award-winning brand strategist and style expert, breaks down how your personal brand, colors, and style choices affect how people perceive you and how that perception translates into opportunities and financial success. How you show up matters more than you think. Your brand’s look, personal style, and the way you present yourself can be the difference between being overlooked and being unforgettable. In this powerful conversation with Toi Sweeney, award-winning brand strategist and style expert, breaks down how your personal brand, colors, and style choices affect how people perceive you and how that perception translates into opportunities and financial success. toi sweeney, entrepreneurship, well dressed book, well dressed brand, perception, influence, culture, idigress podcast, tedx talk, zendaya, change the narrative, pharrell williams, black culture, ralph lauren, brand positioning, brand strategy, color psychology, presentation, psychology, black empowerment, power, gary vee, fashion style, color theory, looks, brand voice, style, clothing, brand secrets, brand looks, troy sandidge, women empowerment, fashion, fascination advantage false full 2fd9604a-7512-48a2-acac-ab5c36b23188 134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass] DEI isn’t just a moral stance... it’s a business imperative.

In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power.

In this episode, we cover:

  • Why all products are inherently “woke” and what that means for business
  • How to measure DEI impact and create sustainable, profitable change
  • Recognizing privilege and injustice and accepting accountability while embracing change
  • How to maintain individuality, light, and confidence while navigating injustice in the workplace
  • The business case for DEI and why ignoring it is a costly mistake
  • How allyship goes beyond good intentions to real action
  • And much more

If you’re ready for a raw, unfiltered look at DEI, leadership, and the future of equity in business, this is the masterclass episode you need to hear.

Want to experience even more? Watch the video version of this interview.

Support The Podcast & Connect With Troy: 

 

]]> Fri, 28 Feb 2025 18:05:50 +0000 troy@findtroy.com (Dr. V Boykin, Troy Sandidge) https://iDigress.fm DEI isn’t just a moral stance... it’s a business imperative.

In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power.

In this episode, we cover:

  • Why all products are inherently “woke” and what that means for business
  • How to measure DEI impact and create sustainable, profitable change
  • Recognizing privilege and injustice and accepting accountability while embracing change
  • How to maintain individuality, light, and confidence while navigating injustice in the workplace
  • The business case for DEI and why ignoring it is a costly mistake
  • How allyship goes beyond good intentions to real action
  • And much more

If you’re ready for a raw, unfiltered look at DEI, leadership, and the future of equity in business, this is the masterclass episode you need to hear.

Want to experience even more? Watch the video version of this interview.

Support The Podcast & Connect With Troy: 

 

]]> 134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass] Dr. V Boykin, Troy Sandidge 00:57:36 DEI isn’t just a moral stance, it’s a business imperative. In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power. DEI isn’t just a moral stance, it’s a business imperative. In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power. growth strategy, barriers, blackness, culture, women, strategy, deib, allyship, black culture, leadership, dr. v boykin, equity, code switching, measuring dei impact, dr. vrnda boykin, marketing, masterclass, success, inclusion, diversity, troy sandidge, safe space, belongingness, growth, business, diversity and inclusion, women empowerment, dei, black history month, community advoacy, empowerment, advocacy, fix your face watch your tone, representation false full b7eaab2c-4a78-4787-8aa2-8ede98c7d8bf 133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3] From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.

But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity.

We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.

Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.

Tap in for Part 3 of this powerful Masterclass with Evante Daniels!

 

Listen to Part 1 of our conversation here.

Listen to Part 2 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

]]> Fri, 21 Feb 2025 19:11:51 +0000 troy@findtroy.com (Troy Sandidge, Evante Daniels) https://iDigress.fm From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.

But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity.

We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.

Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.

Tap in for Part 3 of this powerful Masterclass with Evante Daniels!

 

Listen to Part 1 of our conversation here.

Listen to Part 2 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

]]> 133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3] Troy Sandidge, Evante Daniels 00:45:10 Your identity isn’t just a statement—it’s a strategy. From hoodies to hip-hop, from cultural influence to corporate boardrooms, the way you show up shapes your brand, market perception, and profitability. In this Masterclass episode, Evante Daniels breaks down the psychology of brand confidence, the power of personal style in business, and why cultural IP is one of the most undervalued (yet high-impact) assets in driving real ROI. We also dive into real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital. But here’s the reality: if you don’t tie your branding and positioning to ROI, the market won’t either. Evante unpacks why companies cut diversity initiatives, why cultural branding often gets overlooked, and how to make sure your brand identity drives revenue, reach, and relevancy where it matters most. Your identity isn’t just a statement—it’s a strategy. From hoodies to hip-hop, from cultural influence to corporate boardrooms, the way you show up shapes your brand, market perception, and profitability. In this Masterclass episode, Evante Daniels breaks down the psychology of brand confidence, the power of personal style in business, and why cultural IP is one of the most undervalued (yet high-impact) assets in driving real ROI. We also dive into real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital. But here’s the reality: if you don’t tie your branding and positioning to ROI, the market won’t either. Evante unpacks why companies cut diversity initiatives, why cultural branding often gets overlooked, and how to make sure your brand identity drives revenue, reach, and relevancy where it matters most. entrepreneurship, personal branding, consultants, brand design, branding, music, behavior science, branding psychology, culture, seeqer, calendly, deib, cultural ip, cultural voice, killer mike, beyonce, sustainability, universal music group, black-owned business, black culture, bell hooks, drake, brand influence, gucci mane, tupac shakur, atl, cultural capital, louis vuitton, hip hop, emline, mos def, james baldwin, 50 cent, customer psychology, streetwear branding, psychology, nonprofits, brand confidence, roi, profitability, swagger, brand identity, rap, market differentiation, jay z, marketing roi, strategy hackers, evante daniels, power of music, emline brand, black creatives, business influence, creativity, corporate branding, authenticity, purdue pharma, troy sandidge, cultural branding, storytelling, linkedin, future of branding, pastor troy, wu tang clan, diversity and inclusion, thought leadership, dei, hip hop marketing, idigress, personal style and branding, kendrick lamar, chicos, power beats rhymes, marginalized, tommy boy records false full 1946b655-1455-4745-a006-64d5b4bc0ab1 132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2] Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

  • Why your brand name can be the difference between getting funded or forgotten
  • The two ways to create demand (and why most fail)
  • How to position your brand for growth without losing cultural authenticity
  • The branding mistakes that cost Black businesses capital and credibility
  • The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

 

]]> Fri, 21 Feb 2025 01:44:08 +0000 troy@findtroy.com (Evante Daniels, Troy Sandidge) https://iDigress.fm Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

  • Why your brand name can be the difference between getting funded or forgotten
  • The two ways to create demand (and why most fail)
  • How to position your brand for growth without losing cultural authenticity
  • The branding mistakes that cost Black businesses capital and credibility
  • The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

 

]]> 132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2] Evante Daniels, Troy Sandidge 00:36:45 Your brand name isn’t just a name, it’s your gateway to capital, credibility, and growth! In this Masterclass Part 2 episode with branding strategist Evante Daniels, Founder of Seeqer, we break down the science behind branding success for Black businesses. We explore how cultural influence impacts perception, the key mistakes entrepreneurs make when positioning their brands, and how to turn culture shock into capital gains. If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Your brand name isn’t just a name, it’s your gateway to capital, credibility, and growth! In this Masterclass Part 2 episode with branding strategist Evante Daniels, Founder of Seeqer, we break down the science behind branding success for Black businesses. We explore how cultural influence impacts perception, the key mistakes entrepreneurs make when positioning their brands, and how to turn culture shock into capital gains. If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. consultants, culture ip, social media, positioning, proftiability, framing, brand design, sociology, communication, branding, logo, behavior science, humor, findtroy, perception, access, network, idigress podcast, seeqer, customer success, customer journey, industry standard, target, beyonce, fortune 100, black business, brand science, brand consultant, typeface, brand, marketing strategy, differential, creative strategy, strategy hacker, science, website, hip hop, brand strategy, chick-fil-a, hubspot, customer psychology, podcasting, black, san francisco, psychology, masterclass, black bros, black creators, swagger, consumer behavior, color theory, interview, market differentiation, brand name, good vibes, evante daniels, reality, real talk, creative, black podcast, what is branding, entrepreneurs, startups, small businesses, walmart, enterprise, consultant, idigress, black entrepreneurs, marginalized false full b83c96b2-d50d-40a2-a17f-4cae39634cb6 131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1] Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. 

You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.

It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.

This is Part 1 of a must-listen branding conversation.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

 

]]> Wed, 19 Feb 2025 23:40:40 +0000 troy@findtroy.com (Evante Daniels, Troy Sandidge) https://iDigress.fm Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. 

You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.

It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.

This is Part 1 of a must-listen branding conversation.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

 

]]> 131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1] Evante Daniels, Troy Sandidge 00:17:45 Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you. In this masterclass episode, Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it. Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you. In this masterclass episode, Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it. consultants, social media, positioning, framing, brand design, sociology, communication, branding, logo, behavior science, humor, findtroy, perception, idigress podcast, seeqer, customer success, customer journey, industry standard, target, fortune 100, black business, brand consultant, typeface, brand, marketing strategy, differential, creative strategy, strategy hacker, website, hip hop, brand strategy, chick-fil-a, hubspot, customer psychology, podcasting, san francisco, psychology, masterclass, black bros, black creators, swagger, consumer behavior, color theory, interview, market differentiation, good vibes, evante daniels, reality, real talk, creative, what is branding, entrepreneurs, startups, small businesses, walmart, enterprise, consultant, idigress false full fe44955e-ed8f-4a6c-8468-c204de4f3d80 130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM] Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?

For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. 

ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn’t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.

With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room.

Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

]]> Tue, 18 Feb 2025 21:25:44 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?

For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. 

ABM is transactional at its core. It’s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn’t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today’s world of oversaturated content, it’s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.

With ABM, you’re pitching from the outside. With MBM, you’re broadcasting to the masses. But with CBM, you’re technically already in the room.

Instead of hoping they see your ad, you’re in their inbox. Instead of forcing them to book a demo, they’re asking you for a call. Instead of convincing them to trust you, they’re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

]]> 130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM] Troy Sandidge 00:16:41 Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach? For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. This episode will break down all three and show you how to turn your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate. Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach? For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. This episode will break down all three and show you how to turn your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate. community based marketing, cbm, community advocacy, scrappy abm, branding, social media marketing, idigress podcast, strategy, market domination, paid media, value based marketing, sales pipeline, sales funnel, marketing strategy, d2c, marketplace based marketing, brand positioning, high ticketed offer, lead generation, strategize up, marketing, organic marketing, market based marketing, community, account based marketing, demand generation, they not like us, strategy hackers, super bowl ads, strategize market grow, tech, brand advocacy, business podcast, troy sandidge, advertising strategies, b2b, saas, earned marketing, marketing podcast, abm, messaging, mbm, paid marketing, advocacy, kendrick lamar, sales, b2c, relationships false full 8351ed72-f406-4246-915e-f99e87fbb9f2 129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More → Brutal truth: most businesses can’t sell up and can’t market down.

Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. 

Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you.

In this episode, we break down how to:

• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.

• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.

• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.

To win, you don’t just need better marketing, more sales leads, and higher conversions...

+ You need marketing that moves through the entire decision-making chain.

+ You need sales strategies that influence every decision-maker in the room.

+ You need conversion tactics that turn interest into action at every stage of the funnel.

Bonus: Go check out my newsletter for additional value outside of this episode on converting more! 

 

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Fri, 31 Jan 2025 06:43:46 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Brutal truth: most businesses can’t sell up and can’t market down.

Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. 

Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you.

In this episode, we break down how to:

• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.

• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.

• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.

To win, you don’t just need better marketing, more sales leads, and higher conversions...

+ You need marketing that moves through the entire decision-making chain.

+ You need sales strategies that influence every decision-maker in the room.

+ You need conversion tactics that turn interest into action at every stage of the funnel.

Bonus: Go check out my newsletter for additional value outside of this episode on converting more! 

 

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More → Troy Sandidge 00:26:38 Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. But what if I told you there's a "cheat code" to help level up your sales and marketing initiatives right now? Let's talk about it! Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. But what if I told you there's a "cheat code" to help level up your sales and marketing initiatives right now? Let's talk about it! growth strategy, marketing funnels, solutions, content marketing, positioning, sociology, social media marketing, new goals, behavior science, milestones, attraction, conversions, top marketing podcast, market, convert more, startup, strategize market grow newsletter, linkedin sales navigator, sell up, convert, sales pipeline, marketing strategy, sales funnels, outcomes, d2c, selling, persusassion, strategy hacker, new year, activation, market down, value, relevance, tiktok, kpi, strategize up, marketing, psychology, business impact, b2b marketing, roi, i digress, profitability, executive leadership, funnel, cac, strategize, tech, sales strategy, digital marketing, sales podcast, business podcast, troy sandidge, b2b, saas, usability, perceptoin, linkedin, ltv, marketing podcast, consulting, okr, cheat code, pipeline, idigress, advocacy, sell, grow, getresponse, sales, marketing training, social selling false full c53ea097-4292-4296-a778-39f4de6b493c 128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead? The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, they’ll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?

In this episode, we unpack:

• Why speed can sabotage your long-term marketing success.

• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.

• The underrated power of stillness and strategic patience in business.

• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.

• How rushing to “be first” often results in noise, not impact.

• The thought leadership trap: it's not about "telling" —it’s about engaging, guiding, and building real influence.

• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.

• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?

If you’ve ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Wed, 29 Jan 2025 18:32:41 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, they’ll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?

In this episode, we unpack:

• Why speed can sabotage your long-term marketing success.

• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.

• The underrated power of stillness and strategic patience in business.

• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.

• How rushing to “be first” often results in noise, not impact.

• The thought leadership trap: it's not about "telling" —it’s about engaging, guiding, and building real influence.

• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.

• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?

If you’ve ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead? Troy Sandidge 00:35:49 Want to grow your business faster? Slow down. In a world obsessed with speed, the most overlooked marketing strategy is patience. In this episode, we explore why stillness is a competitive advantage, how rushing can kill your results—and oh yeah, TikTok just pulled a resurrection move. Let’s talk about it. Want to grow your business faster? Slow down. In a world obsessed with speed, the most overlooked marketing strategy is patience. In this episode, we explore why stillness is a competitive advantage, how rushing can kill your results—and oh yeah, TikTok just pulled a resurrection move. Let’s talk about it. perspective, growth strategy, business mindset, growth podcast, sociology, social media marketing, strategy, time management, twitter, scale, change management, threads, business strategy, sustainability, change agent, patience in business, ai agent, marketing strategy, hubspot podcast networks, marketing execution, strategy hacker, brand positioning, strategic thinking, tiktok, strategize up, hubspot, patience, scale up, stillness, leadership development, psychology, gary vee, ai, i digress, profitability, executive leadership, slow down, go to market, bluesky, strategy hackers, digital marketing, sales podcast, startups, small businesses, business podcast, troy sandidge, marketing podcast, consulting, business, scaleups, instagram, content strategy, idigress, gtm, getresponse, tiktok resurrection, marketing trends false full 5261baf0-155c-478e-9b07-0e469dca4b2d 127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025! Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.

This episode will break down:

• Why your calendar is the ultimate scorecard of your time and priorities.

• How to identify what to eliminate, delegate, or outsource to regain focus.

• Lessons from 2020 that can guide your strategy during today’s challenges.

• Practical tips to navigate the chaos of 2025 with clarity and purpose.

• The importance of adding more humanity and flexibility into your marketing and communication strategies.

By the end of this episode, you’ll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let’s dive in!

Beyond The Episode Gems:

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Help People Affected By California Wildfires:

•  California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.

• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.

• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Thu, 16 Jan 2025 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.

This episode will break down:

• Why your calendar is the ultimate scorecard of your time and priorities.

• How to identify what to eliminate, delegate, or outsource to regain focus.

• Lessons from 2020 that can guide your strategy during today’s challenges.

• Practical tips to navigate the chaos of 2025 with clarity and purpose.

• The importance of adding more humanity and flexibility into your marketing and communication strategies.

By the end of this episode, you’ll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let’s dive in!

Beyond The Episode Gems:

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Help People Affected By California Wildfires:

•  California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.

• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.

• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025! Troy Sandidge 00:29:00 Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success. Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success. transitioning, growth strategy, california fire relief, goals, social media, 2025, growth podcast, calendar, small business, new year resolution, operations, strategy, scale, palisades, priorities, sales funnel, strategy hacker, new year, tiktok, productivity, hubspot, schedule, marketing, i digress, funnel, planning, altadena, pivot, wildfires, startups, business podcast, troy sandidge, marketing funnel, marketing podcast, growth, business, humanity, idigress, sales, project management false full 31e9f80c-c318-4238-9f82-76db14d8103b 126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025! Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!

This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.

What You'll Learn:

The 6 Core Principles To Grow Your Business:
• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.

4 Key Strategies To Position Your Business:
• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.

The 3 Essentials To Communicate Effectively:
• Using emotion, action, and the right content type to connect with your audience and drive engagement.

Why Quantity vs. Quality Doesn’t Matter:
• Learn why value is the real differentiator and how to deliver it consistently.

How To Build Advocacy & Elevation:
Turn your audience into buyers, advocates, and elevators who amplify your brand’s message.

Why Listen:
This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!

Start your New Year strong—press play and level up!

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Wed, 1 Jan 2025 21:30:46 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!

This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.

What You'll Learn:

The 6 Core Principles To Grow Your Business:
• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.

4 Key Strategies To Position Your Business:
• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.

The 3 Essentials To Communicate Effectively:
• Using emotion, action, and the right content type to connect with your audience and drive engagement.

Why Quantity vs. Quality Doesn’t Matter:
• Learn why value is the real differentiator and how to deliver it consistently.

How To Build Advocacy & Elevation:
Turn your audience into buyers, advocates, and elevators who amplify your brand’s message.

Why Listen:
This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!

Start your New Year strong—press play and level up!

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025! Troy Sandidge 00:30:04 Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results! Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results! cash, entrepreneurship, perspective, optimization, content marketing, social media, simplicity, 2025, growth podcast, sociology, communication, social media marketing, new goals, perception, value-driven marketing, idigress podcast, operations, marketing psychology, 6-4-3, time management, brand advoacy, vision, business strategy, marketing strategy, new year, brand positioning, value, results, persuasion, brand strategy, revenue generation, strategize up, sales psychology, consumer psychology, psychology, business growth, masterclass, action, principles, profitability, frameworks, consumer behavior, quality vs quantity, brand voice, credibility, strategy hackers, high net worth, clarity, scalability, fractional cmo, business podcast, troy sandidge, leverage, marketing frameworks, marketing podcast, growth, clover, execution, eat, authority, strategies, type, sales, emotion, keynote, marketing for 2025, marketing results false full dfd1dfb1-06a3-4012-9385-197fe4a08e89 125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done! What’s your million?

A million anything can be impressive—or insignificant—depending on the context.
A million breaths keep us alive for a little over a month.
A million stars is barely a fraction of our galaxy.
Elon Musk's net worth is $400 billion which is 400 thousand millions.

A million can mean everything or nothing, depending on how you look at it.

For me, surpassing one million downloads felt impossible—until it wasn’t.

In this episode, I dive into what chasing your million really means:

• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?

• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.

• How what feels small today can snowball into something vast if you just keep going.

The truth is, whatever your million represents—whether it’s a business, a dream, or a vision—it’s going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?

A million downloads didn’t happen because I planned it perfectly—it happened because I started. 

I kept going. I stayed in motion.

If you’re chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.

What’s your million?

And are you willing to chase it?

Press play. Let’s talk about it.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Tue, 17 Dec 2024 21:27:02 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm What’s your million?

A million anything can be impressive—or insignificant—depending on the context.
A million breaths keep us alive for a little over a month.
A million stars is barely a fraction of our galaxy.
Elon Musk's net worth is $400 billion which is 400 thousand millions.

A million can mean everything or nothing, depending on how you look at it.

For me, surpassing one million downloads felt impossible—until it wasn’t.

In this episode, I dive into what chasing your million really means:

• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?

• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.

• How what feels small today can snowball into something vast if you just keep going.

The truth is, whatever your million represents—whether it’s a business, a dream, or a vision—it’s going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?

A million downloads didn’t happen because I planned it perfectly—it happened because I started. 

I kept going. I stayed in motion.

If you’re chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.

What’s your million?

And are you willing to chase it?

Press play. Let’s talk about it.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done! Troy Sandidge 00:52:20 What’s your million? A million can mean everything or nothing, depending on how you look at it. For me, surpassing one million downloads felt impossible—until it wasn’t. In this episode, I dive into what chasing your million really means and whatever your million represents, a business, a dream, or a vision, it’s going to demand something from you. What’s your million? A million can mean everything or nothing, depending on how you look at it. For me, surpassing one million downloads felt impossible—until it wasn’t. In this episode, I dive into what chasing your million really means and whatever your million represents, a business, a dream, or a vision, it’s going to demand something from you. entrepreneurship, mindset, new goals, million, milestones, hubspot podcast network, suffering, encouragement, growth mindset, strategy, revenue, sponsorships, milestone, business strategy, resiliency, sustainability, chasing your million, strategy hacker, goal setting, new year, speaker, brand positioning, creator, kpi, hubspot, marketing, mr beast, creator economy, profitability, chasing, grit, brand voice, creator strategy, perserverence, success, progress, pursuit, development, scalability, i digiress, how to be a podcaster, business podcast, troy sandidge, sacrifice, elon musk, marketing podcast, okr, growth, brand deals, idigress, sales false full 8bdc29c5-b128-48ed-aec5-addf69352427 124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business Change is hard, but the truth is—when you resist it, you’re making a choice.

An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.

And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.

Here’s the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.

It’s time to ditch the excuses, make the changes, and start taking action. Growth isn’t easy, but neither is staying stagnant. If you’re serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. 

Growth doesn’t happen where it’s safe, it happens when you face the uncomfortable truth and take action.

In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We’ll explore the powerful concept of "what you’re not changing, you’re choosing" and unpack how resistance to change often stems from fear, comfort, or denial.

• Why clarity is the first step to escaping chaos.

• The dangers of staying in your comfort zone.

• How to recognize when it’s time to pivot.

•  Why embracing change (quickly) is necessary for business success.

• How to stop being a "control freak" and get out of the way of growth.

• Why successful execution requires humility and adaptability.

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Fri, 15 Nov 2024 17:36:28 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Change is hard, but the truth is—when you resist it, you’re making a choice.

An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.

And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.

Here’s the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.

It’s time to ditch the excuses, make the changes, and start taking action. Growth isn’t easy, but neither is staying stagnant. If you’re serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. 

Growth doesn’t happen where it’s safe, it happens when you face the uncomfortable truth and take action.

In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We’ll explore the powerful concept of "what you’re not changing, you’re choosing" and unpack how resistance to change often stems from fear, comfort, or denial.

• Why clarity is the first step to escaping chaos.

• The dangers of staying in your comfort zone.

• How to recognize when it’s time to pivot.

•  Why embracing change (quickly) is necessary for business success.

• How to stop being a "control freak" and get out of the way of growth.

• Why successful execution requires humility and adaptability.

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business Troy Sandidge 00:39:38 Why are you still in the comfort zone? It’s holding back your business growth. Over 50% of businesses fail because they resist change, blame external factors, and repeat the same mistakes over and over again. In this episode, discover why clarity, adaptability, and bold action are essential to scaling your business. Ready to face the truth and embrace the change? Why are you still in the comfort zone? It’s holding back your business growth. Over 50% of businesses fail because they resist change, blame external factors, and repeat the same mistakes over and over again. In this episode, discover why clarity, adaptability, and bold action are essential to scaling your business. Ready to face the truth and embrace the change? entrepreneurship, reality check, growth strategy, sustainable, marketing operations, tone, taking action, change, market, growth mindset, operations, scaling up, revenue, leadgen, brand resonance, business strategy, build to scale, marketing strategy, demand gen, business 101, brand positioning, sales operations, lead generation, results, revenue generation, strategize up, market demand, adapt, marketing, pivot to profit, action, i digress, profitability, agency life, executive leadership, comfort zone, demand generation, passion, clarity, sales strategy, leadership tips, business operations, startups, troy sandidge, messaging, business, scalable, scaleups, inbound, execution, corporate, idigress, outbound, sales tactics, sales, entrepreneur, marketing plan false full 7c96d684-ff96-4fa3-9a2f-b268a91845a0 123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass] In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success.

 

Key Points:

• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.

• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.

• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.

• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.

• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach.

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Fri, 25 Oct 2024 04:23:57 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success.

 

Key Points:

• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.

• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.

• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.

• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.

• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach.

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass] Troy Sandidge 00:54:09 Focusing on the three key distinctions—what you see, what the market thinks, and what your ICP believes—can help you gain the clarity and insights necessary to recalibrate your approach to growth. Explore the practical shifts you need to make to better align your business strategy with your audience’s needs and market demands, helping you unlock the profit potential you're seeking. Focusing on the three key distinctions—what you see, what the market thinks, and what your ICP believes—can help you gain the clarity and insights necessary to recalibrate your approach to growth. Explore the practical shifts you need to make to better align your business strategy with your audience’s needs and market demands, helping you unlock the profit potential you're seeking. entrepreneurship, perspective, growth strategy, social media, sociology, branding, social media marketing, perception, hubspot podcast network, market, marketplace, brand resonance, demand marketing, brand, sales pipeline, marketing strategy, brand positioning, funnels, lead generation, marketing, consumer psychology, psychology, i digress, profitability, consumer behavior, demand generation, targeting, strategy hackers, real talk, profit, sales podcast, business podcast, troy sandidge, marketing funnel, icp, marketing podcast, messaging, business, pipeline, idigress, sales false full c5943812-362c-45e4-a635-1199df7f451b 122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore:

• How personalization creates deeper, more meaningful relationships with your customers.

• The role of emotional engagement in building long-lasting loyalty and advocacy.

• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.

Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you’ll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates.

 

Previous Episodes In This Masterclass Series:

•  Listen To Resonance In Marketing Masterclass Part 1

•  Listen To Resonance In Marketing Masterclass Part 2

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Thu, 3 Oct 2024 20:31:20 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore:

• How personalization creates deeper, more meaningful relationships with your customers.

• The role of emotional engagement in building long-lasting loyalty and advocacy.

• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.

Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you’ll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates.

 

Previous Episodes In This Masterclass Series:

•  Listen To Resonance In Marketing Masterclass Part 1

•  Listen To Resonance In Marketing Masterclass Part 2

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities Troy Sandidge 00:23:29 In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. limbic system, entrepreneurship, retention, volume, elevators, roadmap, content marketing, positioning, community building, logic, growth podcast, sociology, branding, social media marketing, ugc, attention, cx, perception, hubspot podcast network, culture, conversions, market generation, top marketing podcast, personalization, buyers, customer success, customer journey, awareness, marketing leader, revenue, brand perception, noise, customer experience, resonate, sustainability, trust, profits, sales funnel, marketing strategy, vertical, strategy hacker, loyalty, apple, value, experience, lead generation, smb, sales vs marketing, hubspot, market demand, marketshare, horizontal, content, memory, connections, social, marketing, consumer psychology, psychology, product, masterclass, profitability, emotions, clv, neocortex, narratives, community, consumer behavior, email, sql, strategy hackers, brand experience, engagement, loud, unshakeable, lead gen, scalability, exposure, i digiress, brand loyalty, digital marketing, marketing journey, resonance, business podcast, troy sandidge, human psychology, storytelling, advoacy, ltv, marketing podcast, business, connection, mql, make some noise, agency, idigress, gtm, sales, advocates, relationships false full 45e2cc3c-c211-458d-abaf-6c5f05a899f5 121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate.

In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:

• Emotional connection > Grabbing attention.

• Why trust, loyalty, and community advocacy matter more than one-time conversions.

• The role of storytelling in creating authentic, long-lasting connections with your audience.

• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.

• Tapping into the power of personalized experiences to resonate on a deeper level.

• How niche marketing and community-building create stronger advocacy than broad messaging.

• How to evoke emotion and create lasting memories to resonate deeply.

• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully.

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Wed, 2 Oct 2024 15:07:53 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate.

In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:

• Emotional connection > Grabbing attention.

• Why trust, loyalty, and community advocacy matter more than one-time conversions.

• The role of storytelling in creating authentic, long-lasting connections with your audience.

• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.

• Tapping into the power of personalized experiences to resonate on a deeper level.

• How niche marketing and community-building create stronger advocacy than broad messaging.

• How to evoke emotion and create lasting memories to resonate deeply.

• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully.

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing Troy Sandidge 00:19:59 In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout. In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout. limbic system, entrepreneurship, retention, volume, elevators, roadmap, content marketing, positioning, community building, logic, growth podcast, sociology, branding, social media marketing, ugc, attention, cx, perception, hubspot podcast network, culture, conversions, market generation, top marketing podcast, buyers, customer success, customer journey, awareness, marketing leader, revenue, brand perception, noise, customer experience, resonate, sustainability, trust, profits, sales funnel, marketing strategy, vertical, strategy hacker, loyalty, apple, value, experience, lead generation, smb, sales vs marketing, hubspot, market demand, marketshare, horizontal, content, memory, connections, social, marketing, consumer psychology, psychology, product, masterclass, profitability, emotions, clv, neocortex, narratives, community, consumer behavior, email, sql, strategy hackers, brand experience, engagement, loud, lead gen, scalability, exposure, i digiress, brand loyalty, digital marketing, marketing journey, resonance, business podcast, troy sandidge, human psychology, storytelling, advoacy, ltv, marketing podcast, business, connection, mql, make some noise, agency, idigress, gtm, sales, advocates, relationships false full 1ad6e110-5e41-4375-a135-6eff6b7fc57e 120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper! In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

In this episode, we break down how resonance plays in marketing along with:

•  Resonance vs Volume in marketing.

•  Emotional connection > Simply Exposure.

•  The Psychology of Resonance: tapping into customer emotions, needs, and values.

•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)

•  LTV > One-Time Conversions.

•  How to create trust currency, brand loyalty, and community advocacy.

•  The importance of relationship-driven marketing and communication tactics.

•  How to apply this to social media, content, email, copy, and other media on various platforms.

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Wed, 2 Oct 2024 01:04:48 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

In this episode, we break down how resonance plays in marketing along with:

•  Resonance vs Volume in marketing.

•  Emotional connection > Simply Exposure.

•  The Psychology of Resonance: tapping into customer emotions, needs, and values.

•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)

•  LTV > One-Time Conversions.

•  How to create trust currency, brand loyalty, and community advocacy.

•  The importance of relationship-driven marketing and communication tactics.

•  How to apply this to social media, content, email, copy, and other media on various platforms.

 

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper! Troy Sandidge 00:16:09 In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout. In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout. limbic system, entrepreneurship, retention, volume, elevators, roadmap, content marketing, positioning, community building, logic, growth podcast, sociology, branding, social media marketing, ugc, attention, cx, perception, hubspot podcast network, culture, conversions, market generation, top marketing podcast, buyers, customer success, customer journey, awareness, marketing leader, revenue, brand perception, noise, customer experience, resonate, sustainability, trust, profits, sales funnel, marketing strategy, vertical, strategy hacker, loyalty, apple, value, experience, lead generation, smb, sales vs marketing, hubspot, market demand, marketshare, horizontal, content, memory, connections, social, marketing, consumer psychology, psychology, product, masterclass, profitability, emotions, clv, neocortex, narratives, community, consumer behavior, email, sql, strategy hackers, brand experience, engagement, loud, lead gen, scalability, exposure, i digiress, brand loyalty, digital marketing, marketing journey, resonance, business podcast, troy sandidge, human psychology, storytelling, advoacy, ltv, marketing podcast, business, connection, mql, make some noise, agency, idigress, gtm, sales, advocates, relationships false full 71cc4cdd-228a-4c4d-85e6-058711317cbf 119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients who truly value what they bring to the table.

We explore the concept of making your clients audition for the privilege of working with you, much like contestants on American Idol. This isn’t about playing hard to get; it’s about setting clear boundaries, commanding confidence, and ensuring that the clients you take on are aligned with your values, vision, and the level of service you provide.

In this episode, I discuss:

Auditioning Your Clients: Just like in American Idol, not everyone makes it to the next round. I’ll teach you how to audition your clients, guiding you on principles to help them either self-eliminate or clearly identify themselves as strong potential candidates.

Creating Demand Generation: Discover how to generate strong demand for your services, making clients eager to work with you. When done right, this approach flips the script, positioning you as the sought-after expert who clients are vying to work with.

Combating Scope Creep: Learn how to protect your time and resources by setting firm boundaries from the start, ensuring that your projects stay within scope and that you're compensated fairly for any additional work.

Setting Boundaries and Expectations as an Empath: As someone who genuinely cares about others (and I'm sure you do in your business), it can be challenging to enforce boundaries. I’ll share strategies to balance empathy with the necessity of maintaining your professional integrity.

Commanding Confidence in the Discovery Phase: The initial discovery phase is crucial for establishing authority and setting the tone for the entire client relationship. I’ll guide you on how to exude confidence and control during this critical stage.

Mastering Value-Based Pricing: Discover how to shift the focus from cost to value, ensuring that clients understand and appreciate the worth of your services. I’ll share techniques for implementing value-based pricing that aligns with the results you deliver, helping you command higher fees while maintaining client satisfaction.

Maintaining High-Profit Margins: Learn strategies to keep your profit margins high without compromising on the quality of your work. We’ll discuss how to structure your offerings and negotiations to ensure you’re paid what you deserve, allowing you to focus on delivering excellence.

Removing Objections with Confidence: Objections can derail a conversation and undermine the perceived value of your services. I’ll guide you on addressing and removing objections preemptively, creating an environment where clients see you as the essential bridge to achieving their goals. By removing the air out of the room, you’ll keep the focus on the vision and the transformative impact of working with you.

Eliminating Budget Concerns: Learn how to remove budget from the equation by shifting the conversation to value. I’ll show you how to guide clients to see the worth of your services, allowing you to command the rates you deserve while keeping your profit margins high.

By the end of this episode, you’ll have a clear roadmap for elevating your business relationships, protecting your time and energy, and ensuring that the clients you work with are a perfect fit for your services. If you’re tired of chasing clients, compromising on rates, or dealing with constant scope creep, this episode is for you.

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> Thu, 22 Aug 2024 04:41:42 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients who truly value what they bring to the table.

We explore the concept of making your clients audition for the privilege of working with you, much like contestants on American Idol. This isn’t about playing hard to get; it’s about setting clear boundaries, commanding confidence, and ensuring that the clients you take on are aligned with your values, vision, and the level of service you provide.

In this episode, I discuss:

Auditioning Your Clients: Just like in American Idol, not everyone makes it to the next round. I’ll teach you how to audition your clients, guiding you on principles to help them either self-eliminate or clearly identify themselves as strong potential candidates.

Creating Demand Generation: Discover how to generate strong demand for your services, making clients eager to work with you. When done right, this approach flips the script, positioning you as the sought-after expert who clients are vying to work with.

Combating Scope Creep: Learn how to protect your time and resources by setting firm boundaries from the start, ensuring that your projects stay within scope and that you're compensated fairly for any additional work.

Setting Boundaries and Expectations as an Empath: As someone who genuinely cares about others (and I'm sure you do in your business), it can be challenging to enforce boundaries. I’ll share strategies to balance empathy with the necessity of maintaining your professional integrity.

Commanding Confidence in the Discovery Phase: The initial discovery phase is crucial for establishing authority and setting the tone for the entire client relationship. I’ll guide you on how to exude confidence and control during this critical stage.

Mastering Value-Based Pricing: Discover how to shift the focus from cost to value, ensuring that clients understand and appreciate the worth of your services. I’ll share techniques for implementing value-based pricing that aligns with the results you deliver, helping you command higher fees while maintaining client satisfaction.

Maintaining High-Profit Margins: Learn strategies to keep your profit margins high without compromising on the quality of your work. We’ll discuss how to structure your offerings and negotiations to ensure you’re paid what you deserve, allowing you to focus on delivering excellence.

Removing Objections with Confidence: Objections can derail a conversation and undermine the perceived value of your services. I’ll guide you on addressing and removing objections preemptively, creating an environment where clients see you as the essential bridge to achieving their goals. By removing the air out of the room, you’ll keep the focus on the vision and the transformative impact of working with you.

Eliminating Budget Concerns: Learn how to remove budget from the equation by shifting the conversation to value. I’ll show you how to guide clients to see the worth of your services, allowing you to command the rates you deserve while keeping your profit margins high.

By the end of this episode, you’ll have a clear roadmap for elevating your business relationships, protecting your time and energy, and ensuring that the clients you work with are a perfect fit for your services. If you’re tired of chasing clients, compromising on rates, or dealing with constant scope creep, this episode is for you.

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

]]> 119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You Troy Sandidge 00:40:22 Just like in American Idol, not everyone makes it to the next round to become a client in your business. This episode will teach all about the concept of forcing prospecting clients and customers to audition to become one. This isn’t about playing hard to get; it’s about setting clear boundaries, commanding confidence, and ensuring that the clients you take on align with your values, vision, and service level. Just like in American Idol, not everyone makes it to the next round to become a client in your business. This episode will teach all about the concept of forcing prospecting clients and customers to audition to become one. This isn’t about playing hard to get; it’s about setting clear boundaries, commanding confidence, and ensuring that the clients you take on align with your values, vision, and service level. discovery calls, language, consultants, growth strategy, positioning, sociology, transformation, bipoc, branding, nuturing, small business, hubspot podcast network, amazon, black creator, discovery phase, strategy, wix studio, revenue, value pricing, creators, book, black business, sales pipeline, american idol, marketing strategy, selling, building clientele, free book, word choices, client profiles, creator, kpi, strategize up, auditions, win rate, podcaster, consumer psychology, winning business, sales cycle, psychology, scope creep, profit margin, pricing strategy, customers, demand, marketings, i digress, boundaries, consumer behavior, demand generation, sales negotiations, budget, lead gen, high profit margins, sales strategy, contracts, value-based pricing, entrepreneurs, sales podcast, business podcast, troy sandidge, services, ltv, marketing podcast, okr, business, expectations, black entrepreneur, pipeline, agency, idigress, negotiations, sales, client auditions, know your worth false full 64bca40f-5197-4995-9f67-e6aa917fc302 118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. 

I reflect on the unique obstacles and victories that have shaped my path as a black man navigating the entrepreneurial landscape. 

This episode is one of the most candid and authentic moments I’ve shared, offering insights not just into my professional life but into the personal experiences that have defined me. 

Tune in for a powerful discussion on the realities of entrepreneurship, resilience, and the lessons I’ve learned that can inspire and guide others on their own journeys!

And no this is just a snippet of the one-on-one interview, to listen to the full interview in its entirety, you can listen to my interview with Dr. Frances Richards' podcast here, Ep 409.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Mon, 19 Aug 2024 18:51:07 +0000 troy@findtroy.com (Dr. Frances Richards, Troy Sandidge) https://iDigress.fm In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. 

I reflect on the unique obstacles and victories that have shaped my path as a black man navigating the entrepreneurial landscape. 

This episode is one of the most candid and authentic moments I’ve shared, offering insights not just into my professional life but into the personal experiences that have defined me. 

Tune in for a powerful discussion on the realities of entrepreneurship, resilience, and the lessons I’ve learned that can inspire and guide others on their own journeys!

And no this is just a snippet of the one-on-one interview, to listen to the full interview in its entirety, you can listen to my interview with Dr. Frances Richards' podcast here, Ep 409.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards Dr. Frances Richards, Troy Sandidge 00:36:46 In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. overcoming failure, entrepreneurship, growth strategy, lessons learned, trust yourself, bipoc, motivation, hubspot podcast network, amazon, idigress podcast, candid interview, wix studio, marriage, resilience, inspiration, insights, sustainability, failure, black culture, profits, strategy hacker, entrepreneur journey, equity, struggles, black entrepreneur experience podcast, dr frances richards, strategize up, bipoc entrepreneur, vulnerability, vulnterability, black creators, one on one, making of an entrepreneur, interview, reflections, equitable, success, scalability, inclusion, diversity, black business leadership, troy sandidge, storytelling, belongingness, entrepreneurship podcast, my story, black entrepreneur, business success stories, entrepreneurship and marriage, entrepreneur challenges, mental health false full d3377248-8dd8-4887-8e11-4db96346f750 117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass] In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inevitable rejections, and persisting through the toughest challenges.

Sarah shares her unique insights on what it truly takes to succeed in today’s fast-paced entrepreneurial landscape. From her experience leading a global consortium investing over $1 Billion in women-founded companies to her work as a seasoned strategist and host of the "Billion Dollar Moves" podcast, Sarah offers invaluable advice for entrepreneurs aiming to make their mark.

Whether you’re an emerging entrepreneur or a seasoned founder, this episode is your masterclass on how to pitch, overcome rejection, and ultimately succeed in the billion-dollar game. Learn the critical strategies that differentiate those who thrive from those who fall short, and discover the mindset needed to turn risk into reward.

In this episode, you'll discover:

• The art of pitching: How to craft a compelling pitch that stands out in a crowded market.

• Overcoming rejection: Proven strategies for turning setbacks into opportunities and building resilience.

• Navigating risk: Insights on how to manage and mitigate the risks inherent in scaling a business to unicorn status.

• The modern entrepreneur's mindset: What it takes to succeed in today’s competitive and rapidly evolving business environment.

•  Entrepreneurial  diversity: Strategies for bringing more diverse entrepreneurs—women, Black, Latina, Asian, and others—to the table and ensuring they have the resources and support needed to succeed in the billion-dollar game.

• Sarah's personal journey: Lessons from her experience co-founding Beyond the Billion and her role in shaping the future of venture capital.

Don’t miss this opportunity to gain actionable insights from one of the leading voices in venture capital and entrepreneurship. 

Tune in to learn how you can build your own billion-dollar unicorn!

 

Connect With Sarah Chen-Spellings:

•  Listen to the Billion Dollar Moves Podcast with Sarah Chen-Spellings

•  Learn about Beyond The Billion's mission to catalyze capital for innovative, venture-backable women-funded companies 

•  Visit Sarah's website to see all of the things she has going on

•  Connect with Sarah on LinkedIn

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Thu, 15 Aug 2024 01:09:20 +0000 troy@findtroy.com (Sarah Chen-Spellings, Troy Sandidge) https://iDigress.fm In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inevitable rejections, and persisting through the toughest challenges.

Sarah shares her unique insights on what it truly takes to succeed in today’s fast-paced entrepreneurial landscape. From her experience leading a global consortium investing over $1 Billion in women-founded companies to her work as a seasoned strategist and host of the "Billion Dollar Moves" podcast, Sarah offers invaluable advice for entrepreneurs aiming to make their mark.

Whether you’re an emerging entrepreneur or a seasoned founder, this episode is your masterclass on how to pitch, overcome rejection, and ultimately succeed in the billion-dollar game. Learn the critical strategies that differentiate those who thrive from those who fall short, and discover the mindset needed to turn risk into reward.

In this episode, you'll discover:

• The art of pitching: How to craft a compelling pitch that stands out in a crowded market.

• Overcoming rejection: Proven strategies for turning setbacks into opportunities and building resilience.

• Navigating risk: Insights on how to manage and mitigate the risks inherent in scaling a business to unicorn status.

• The modern entrepreneur's mindset: What it takes to succeed in today’s competitive and rapidly evolving business environment.

•  Entrepreneurial  diversity: Strategies for bringing more diverse entrepreneurs—women, Black, Latina, Asian, and others—to the table and ensuring they have the resources and support needed to succeed in the billion-dollar game.

• Sarah's personal journey: Lessons from her experience co-founding Beyond the Billion and her role in shaping the future of venture capital.

Don’t miss this opportunity to gain actionable insights from one of the leading voices in venture capital and entrepreneurship. 

Tune in to learn how you can build your own billion-dollar unicorn!

 

Connect With Sarah Chen-Spellings:

•  Listen to the Billion Dollar Moves Podcast with Sarah Chen-Spellings

•  Learn about Beyond The Billion's mission to catalyze capital for innovative, venture-backable women-funded companies 

•  Visit Sarah's website to see all of the things she has going on

•  Connect with Sarah on LinkedIn

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass] Sarah Chen-Spellings, Troy Sandidge 00:54:45 Struggling to land that big pitch? Wondering why your path to success is filled with setbacks? Join us as we uncover what it really takes to build billion-dollar unicorns! Learn how to navigate failure, overcome rejection, stay resilient, and empower yourself—and others—in today’s competitive market with insights from venture capitalist and strategist Sarah Chen-Spellings in this masterclass episode. Struggling to land that big pitch? Wondering why your path to success is filled with setbacks? Join us as we uncover what it really takes to build billion-dollar unicorns! Learn how to navigate failure, overcome rejection, stay resilient, and empower yourself—and others—in today’s competitive market with insights from venture capitalist and strategist Sarah Chen-Spellings in this masterclass episode. entrepreneurship, aapc, personal branding, chat gpt, investing, billion dollar moves, product-market-fit, data, unicorns, vc, growth podcast, bipoc, perseverence, open ai, gemini, hubspot podcast network, marketplace, women founders, resilience, billionaire, google deep mind, failure, venture capital, artificial intelligence, marketing strategy, pitch, invest, women-led, deiba, venture capitalists, brand strategy, strategize up, sarah chen-spellings, market demand, podcasting, marginalized communities, billon dollar dreams, ai, entrepreneur renaissance, grit, billions, modern entrepreneur, rejection, risk, beyond the billion, volatile, startups, pitching, business podcast, troy sandidge, marketing podcast, growth, diversity and inclusion, stockholders, funding, women entrepreneurs, first generation, underrepresented communities false full b65b1fcb-c23b-4648-bde1-3fe888116e1a 116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business! What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!

Beyond The Episode Gems:

• Get Your FREE 3-Step Pitch Guide [Downloadable]

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Book Your Tickets For Content Marketing World, Use My Code "SANDIDGE100" For $100 Off Tickets!

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Please Give A Rating & Review For The iDigress Podcast: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

 

]]> Tue, 13 Aug 2024 04:05:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!

Beyond The Episode Gems:

• Get Your FREE 3-Step Pitch Guide [Downloadable]

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Book Your Tickets For Content Marketing World, Use My Code "SANDIDGE100" For $100 Off Tickets!

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Please Give A Rating & Review For The iDigress Podcast: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

 

]]> 116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business! Troy Sandidge 00:42:06 What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out! What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out! entrepreneurship, growth strategy, data, content marketing, social media, archetype, sociology, communication, branding, data cleansing, cta, data analysis, data correction, copy, x, small business, business adjustment, hubspot podcast network, growth hacking, amazon, top marketing podcast, rebrand, marketplace, wix studio, deib, conscious growth pathways, twitter, data capture, content marketing world, mathematics, brand development, data led growth, business strategy, rotations, sustainability, enterprize, brand evaluation, target audience, sales funnel, pitch, ctr, demand gen, cold outreach, marketing effectiveness, selling, strategy hacker, space, h2h, audience profile, science, brand positioning, conversion rate optimization, report, nurturing, dtc, investors, data-driven, data point, creator, human-centric, brand strategy, tiktok, leads, kpi, strategize up, hubspot, presentation, marketing, metric, psychology, strategic growth, business growth, introspection, content creation, business owner, ai, roi, i digress, first party data, outer space, funnel, math, sales pitch, brand orbit, churn, pivot, sales leaders, element human, real talk, lead gen, scalability, tech, diversity, brand loyalty, sales podcast, wrong turn, aggregate, troy sandidge, data accuracy, marketing funnel, b2b, saas, data integrity, linkedin, brand building, ltv, okr, brand persona, video creation, connection, inbound, faulty data, copywriting, big data, guide, reflection, agency, idigress, outbound, sat, gtm, cro, google analytics, third party data, b2c, astronaught, business analytics, forecasting, business metrics, entrepreneur false full d5d2c9c1-b305-4f91-b4b2-7e6a0ce02c27 115. Lost In The Multiverse? Master Cultural Navigation To Supercharge Your Efforts To Build Lasting Brand Affinity! One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them.

But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people?

No results? No growth? Nothing is connecting to your audience at the volume or pace you desire?

We all have different life experiences, values, and priorities that influence our culture.

We must connect to the multiverse of cultures of each and every person we hope to engage and buy from us.

There are three baskets of culture: 1) World Culture 2) Local Culture and 3) Personal Culture

This episode will connect and highlight why understanding the three-tier layer culture of your audience  will make all the difference in how you grow, how fast you grow, and the most sustainable ways growth can be amplified by your community at large!

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Thu, 8 Aug 2024 16:47:54 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them.

But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people?

No results? No growth? Nothing is connecting to your audience at the volume or pace you desire?

We all have different life experiences, values, and priorities that influence our culture.

We must connect to the multiverse of cultures of each and every person we hope to engage and buy from us.

There are three baskets of culture: 1) World Culture 2) Local Culture and 3) Personal Culture

This episode will connect and highlight why understanding the three-tier layer culture of your audience  will make all the difference in how you grow, how fast you grow, and the most sustainable ways growth can be amplified by your community at large!

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 115. Lost In The Multiverse? Master Cultural Navigation To Supercharge Your Efforts To Build Lasting Brand Affinity! Troy Sandidge 00:56:43 One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them. But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people? We must connect to the multiverse of cultures of each and every person we hope to engage and buy from us. One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them. But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people? We must connect to the multiverse of cultures of each and every person we hope to engage and buy from us. brand perspective, retention, marvel, sociology, communication, quality, impact, culture, amazon, social good, cole hocker, wix studio, how to grow a business, brand perception, vision, marketing philosophy, world culture, marketingops, h2h, value, growth strategies, innovation, agencies, strategize up, hubspot, marketing, interconnection, noah lyles, psychology, introspection, local culture, real, honesty, i digress, black creators, community, consumer behavior, conversion, multiverse, truth, spiderverse, brand affinity, success, nps, running fast, personal culture, olympics, human to human, sales podcast, startups, cultures, mission, business podcast, troy sandidge, ltv, marketing podcast, growth, business, connection, humanity, dei, marketing debunk, idigress, quincy hall, gtm, sales, advocates, personal brand false full b249f37b-326d-4b62-a6cb-491bc6e0e213 114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.

Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.

This is what's holding many businesses back from achieving peak performance across the board.

Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens!

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Mon, 5 Aug 2024 11:03:34 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.

Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.

This is what's holding many businesses back from achieving peak performance across the board.

Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens!

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results Troy Sandidge 00:29:14 Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many businesses back from achieving peak performance across the board. Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens! Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many businesses back from achieving peak performance across the board. Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens! market research, entrepreneurship, communication, branding, marketplace, roas, marketing and sales, sales performance, demand gen, selling, cost analysis, investors, metrics, kpi, market demand, marketing, marketing analysis, roi, return on investment, sales team, return on impact, marketing campaigns, lead gen, i digiress, values, sales podcast, startups, stakeholders, troy sandidge, marketing podcast, okr, enterprise, idigress, executives, sales false full 5ddd7de8-63f4-42e1-a77e-e6f7cea50f1e 113. The #1 Barrier Preventing Your 10x Growth In Sales & Marketing [Must Listen] Every marketer knows the frustration of campaigns that don't convert.

Sales teams grapple with cold leads that never warm up.

Creators feel the sting of content that falls flat, and businesses watch potential customers slip away.

These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending.

Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team.

The secret? It's not about doing more; it's about the words you choose.

The right copy in your headlines, thumbnails, messaging, responses, and scripts can connect deeply with your audience and move mountains.

Powerful, compelling copy isn't just an accessory to your marketing efforts—it's the engine that drives them, turning potential into performance and engagement into exponential growth.

In this episode, we will explore the transformative power of the right words and how they can be the game-changer your business needs.

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Thu, 1 Aug 2024 07:41:25 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Every marketer knows the frustration of campaigns that don't convert.

Sales teams grapple with cold leads that never warm up.

Creators feel the sting of content that falls flat, and businesses watch potential customers slip away.

These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending.

Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team.

The secret? It's not about doing more; it's about the words you choose.

The right copy in your headlines, thumbnails, messaging, responses, and scripts can connect deeply with your audience and move mountains.

Powerful, compelling copy isn't just an accessory to your marketing efforts—it's the engine that drives them, turning potential into performance and engagement into exponential growth.

In this episode, we will explore the transformative power of the right words and how they can be the game-changer your business needs.

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 113. The #1 Barrier Preventing Your 10x Growth In Sales & Marketing [Must Listen] Troy Sandidge 00:38:25 Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team. What's the secret? In this episode, we will explore the number one barrier preventing you from increasing your marketing and sales conversions tenfold. Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team. What's the secret? In this episode, we will explore the number one barrier preventing you from increasing your marketing and sales conversions tenfold. growth strategy, youtube marketing, content marketing, youtube, mvp, growth podcast, transformation, branding, marketing campaign, barriers, power of words, copy, small business, hubspot podcast network, podcast strategies, amazon, conversions, video, buyers, customer success, clicks, marketplace, wix studio, deib, revenue, creators, twitter, copywriting secrets, yes, marketing team, 10x growth, growth marketing, podcasters, profits, sales pipeline, sales funnel, headlines, demand gen, cold outreach, selling, secrets, facebook, warm leads, no, creator, smbs, tiktok, leads, kpi, strategize up, hubspot, jim edwards, performance, marketing, mr beast, business executives, psychology, words, marketing leaders, b2b marketing, amazon delivery service program, creating strategies, 10x, community, consumer behavior, go to market, sales team, exponential growth, strategy hackers, engagement, lead gen, tech, sales podcast, business podcast, troy sandidge, marketing funnel, b2b, saas, linkedin, marketing podcast, okr, messaging, email marketing, inbound, responses, cold leads, thought leadership, instagram, copywriting, agency, outbound, gtm, sales, b2c false full b7f6b6c1-ed0e-4e68-870a-cbe81eb95ea0 112. Balancing Act: How To Market & Communicate During Times Of Social Unrest Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!

How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?

Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.

That is completely wrong and furthest from the truth.

From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…

Just staying in your bubble because maybe you don’t identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?

The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.

We have to acknowledge that reality.

And depending on things, make adjustments accordingly.

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Thu, 25 Jul 2024 22:04:27 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!

How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?

Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.

That is completely wrong and furthest from the truth.

From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…

Just staying in your bubble because maybe you don’t identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?

The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.

We have to acknowledge that reality.

And depending on things, make adjustments accordingly.

 

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 112. Balancing Act: How To Market & Communicate During Times Of Social Unrest Troy Sandidge 00:37:11 Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again! Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again! content marketing, social media, communication, george floyd, blm, perception, deib, brand perception, politics, sensitivity, climate change, business strategy, social climate, brand narrative, marketing strategy, global economy, narrative, black lives matter, active listening, social responsibility, social impact, marketing, psychology, tone deaf, community, equitable, pivot, sonya massey, avoid, brand advocacy, employee advocacy, monitoring, social listening, email marketing, business, global crisis, best practices, economy, moral responsibility, crisis communication, csr, marketing communication, sales, perspecitive, adjust false full b8a45bf1-3aff-496e-9b76-d13ae263b1dd 111. Innovation Ignition: How To Generate Revenue, Impact, & Influence Through DEIBA With Marc D. Hans What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more.

 

Beyond The Episode Gems:

• Watch my full interview on Marc D. Hans' Think Differently Podcast

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Mon, 22 Jul 2024 17:04:10 +0000 troy@findtroy.com (Marc D. Hans, Troy Sandidge) https://iDigress.fm What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more.

 

Beyond The Episode Gems:

• Watch my full interview on Marc D. Hans' Think Differently Podcast

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 111. Innovation Ignition: How To Generate Revenue, Impact, & Influence Through DEIBA With Marc D. Hans Marc D. Hans, Troy Sandidge 00:42:45 What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more. What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more. life stacking, marc d hans, growth podcast, bipoc, power rangers, hubspot podcast network, empathy stacking, revenue, facilitator, sustainability, divesity, equity, facilitation, deiba, hubspot, marketing, money, profitability, community, hr, accessibility, scalability, inclusion, equality, tech stack, sales podcast, business podcast, troy sandidge, marketing podcast, diversity training, belongingness, growth, business, diversity and inclusion, dei, inclusivity, idigress, sales false full 59bc472f-b7f0-4e55-b8da-aa8904d0da5c 110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. 

 

Beyond The Episode Gems:

• Download HubSpot's State Of Marketing Report for Free

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Listen To The 2024 State Of Marketing Episode Part One

• Discover Kelly Mirabella's Chatbot Expertise

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Thu, 18 Jul 2024 19:32:03 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. 

 

Beyond The Episode Gems:

• Download HubSpot's State Of Marketing Report for Free

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Listen To The 2024 State Of Marketing Episode Part One

• Discover Kelly Mirabella's Chatbot Expertise

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection Troy Sandidge 00:42:13 Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. video marketing, riverside creator, content marketing, social media, riverside, amazon, idigress podcast, amazon dsp, wix studio, creators, state of marketing report, pathways, business strategy, state of marketing, sales pipeline, sales funnel, artificial intelligence, marketing strategy, ga4, automations, sms, tiktok, generative ai, hubspot, podcaster, marketing, taylors bakery, psychology, creator economy, social media podcast, modern social media marketing, ai, las vegas, first party data, wix, funnel, connectivity, consumer behavior, email, conversion, riverside fm, kelly mirabella, sms marketing, digital marketing, sales podcast, business podcast, troy sandidge, sphere, marketing podcast, email marketing, connection, instagram, chat bots, chatspot, google false full ea4d4c7b-bcee-4f13-ae4c-73758cde975b 109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote] Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. 

What makes someone pay to come to an event? 

What makes someone watch or read content? 

What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.

Beyond The Episode Gems:

All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.com

See The Video Version Of This Live Keynote Presentation

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> Fri, 12 Jul 2024 05:58:03 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. 

What makes someone pay to come to an event? 

What makes someone watch or read content? 

What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.

Beyond The Episode Gems:

All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.com

See The Video Version Of This Live Keynote Presentation

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

]]> 109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote] Troy Sandidge 00:40:29 What makes someone pay to come to an event? Become a customer? Watch or read your content? Give a business referral? The answer is simply the experience one has. How do we cultivate an experience that connects the mind to say yes logically and the heart to want it emotionally? This is where my coined Conscious Growth Pathways come into play! What makes someone pay to come to an event? Become a customer? Watch or read your content? Give a business referral? The answer is simply the experience one has. How do we cultivate an experience that connects the mind to say yes logically and the heart to want it emotionally? This is where my coined Conscious Growth Pathways come into play! entrepreneurship, talk virtual, growth strategy, public speaker, mindspace, virtual summit, content marketing, consumer pyschology, social media, executive coaching, sociology, branding, behavior science, utility, smart marketing protocols, perception, hubspot podcast network, personalization, customer, marketplace, event organizers, deib, conscious growth pathways, marketing 101, growth marketing, exclusivity, virtual talk, marketing strategy, demand gen, convenience, selling, keynote speaker, strategy hacker, people, business 101, equity, experience, deiba, 5 ps of marketing, persuasion, persuasion, people currency, kpi, strategize up, content, promotion, disruption, performance, marketing, capacity, psychology, dart, context, product, power, masterclass, ai, mindfulness, executive leadership, community, conversion, virtual summiteers, marketing masterclass, persistency, engagement, lead gen, event, marketing class, add, inclusion, sales strategy, diversity, business podcast, troy sandidge, marketing school, marketing podcast, consulting, okr, cohesion, business, belonging, clover, connection, agency, gtm, executives, price, sales, place, business leaders, emotion, keynote false full 14432282-b896-4436-9596-44c3d0cfc127 108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!

Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?

Are brands really being innovative or merely copycats adding bedazzles on top to look different?

What does embracing AI vs integrating AI within your business, offering, and operations actually look like?

How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?

This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more. 

 

Beyond The Episode Gems:

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Tue, 18 Jun 2024 06:06:52 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!

Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?

Are brands really being innovative or merely copycats adding bedazzles on top to look different?

What does embracing AI vs integrating AI within your business, offering, and operations actually look like?

How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?

This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more. 

 

Beyond The Episode Gems:

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims Troy Sandidge 00:31:58 Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things! Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things! perspective, chat gpt, growth strategy, sales pathway, open ai, riverside, trends, gemini, small business, human relationships, hubspot podcast network, revops, top marketing podcast, black creator, operations, deib, creators, sponsorships, innovate, business strategy, microsoft, data analytics, hubspot state of marketing, canva, state of marketing, sales pipeline, sales funnel, artificial intelligence, marketing strategy, martech, sales flywheel, demand gen, strategy hacker, marketingops, ga4, growthops, funnels, influencer marketing, real truth, value, lead generation, innovation, smb, generative ai, hubspot, marketing, chatgpt, consumer psychology, my first million, nonprofit, innovative, podcasting, creator economy, futuristic, nonprofits, programatic ai, ai, i digress, first party data, consumer behavior, demand generation, bogus ai, google gemini, state of ai, marcom, hr, lead gen, tech, concious growth pathway, downloadable, equitable marketing, black podcast, sales strategy, ai podcast, entrepreneurs, sales podcast, startups, copilot, business podcast, troy sandidge, ai strategy, saas, icp, revenue generating, smart marketing, marketing podcast, top business podcast, technology integration, email marketing, growth, newsletter, scaleups, thought leadership, enterprise, pipeline, agency, idigress, third party data, sales, hard truth, marketing trends, hubspot state of marketing report, google, modern marketing false full bc29488f-ed41-43a7-b1d2-a63df25eed0b 107. Creating Value Threads Between Your Perception And The Buyer's Perspective Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times.

The more value threads you create in the minds and literal usability of the consumer, the stronger the bonds, and the higher the probability of becoming a buyer, an advocate, a connection conductor, and part of an engaging community of support, referrals, and brand resonance. The question is, how do you create and maintain value threads effectively?

 

Beyond The Episode Gems:

Discover All Podcasts On The HubSpot Podcast Network

Get The New Book "Influencer Marketing"

Get Discount Off Riverside & Try For Free 

 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Tue, 28 May 2024 12:05:44 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times.

The more value threads you create in the minds and literal usability of the consumer, the stronger the bonds, and the higher the probability of becoming a buyer, an advocate, a connection conductor, and part of an engaging community of support, referrals, and brand resonance. The question is, how do you create and maintain value threads effectively?

 

Beyond The Episode Gems:

Discover All Podcasts On The HubSpot Podcast Network

Get The New Book "Influencer Marketing"

Get Discount Off Riverside & Try For Free 

 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 107. Creating Value Threads Between Your Perception And The Buyer's Perspective Troy Sandidge 00:36:12 Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times. Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times. entrepreneurship, perspective, growth strategy, experiential marketing, identity, dreaming, sociology, branding, behavior science, value threads, relationship markeitng, perception, culture, revops, strategy, brand resonance, business audit, unconscious bias, friends, marketing strategy, pitch, strategy hacker, referrals, source of truth, go-to-market, value, smbs, marketing, consumer psychology, public speaking, podcasting, psychology, socioeconomics, roi, return on investment, go to market, brand identity, brand voice, reality, sales strategy, psychology podcast, sales podcast, startups, small businesses, business podcast, troy sandidge, human psychology, revenue generating, branding podcast, marketing podcast, launching a business, consulting, adversity, growth, inbound, agency, go to market strategy, outbound, sales audit, sales false full 82a69bac-6ff5-4afc-bde0-ee63ff9c0140 106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor. Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it!

 

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Thu, 9 May 2024 04:51:34 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it!

 

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor. Troy Sandidge 01:03:21 Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it! Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it! financials, entrepreneurship, unfiltered growth, reality check, nba draft, lebron james, all star player, goals, cash flow, youtube, caitlin clark, motivation, failing, million, hubspot podcast network, encouragement, market, talent, growth mindset, youtube creators, strategy, solo host, revenue, pros, resilience, youtuber, nba, vision, podcast, ncaa, how to be a basketball player, michael jordan, failure, james donaldson, marketing strategy, professional, strategy hacker, college basketball, speaker, investment, creator, basketball, hubspot, influencer, podcaster, marketing, all star, my first million, mr beast, sports business, creator economy, sports, i digress, community, basketball and business, discipline, athletes, success, reality, real talk, steph curry, world population, digital athletes, how to be a podcaster, business podcast, troy sandidge, drafted, marketing podcast, sports analogy, growth, business, statistics, author, idigress, bench player, coaching, sales, networking false full b09e9592-13e3-40fd-b649-c78c4a4aaf0f 105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics!

In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. 

I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.

From missing connecting flights, losing my luggage, and figuring out alternative travel to get there on time to deliver something great! So many things learned and affirmed through the experience and I'm happy to share with everyone! 

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Mon, 22 Apr 2024 23:18:56 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics!

In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. 

I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.

From missing connecting flights, losing my luggage, and figuring out alternative travel to get there on time to deliver something great! So many things learned and affirmed through the experience and I'm happy to share with everyone! 

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination Troy Sandidge 00:32:40 Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024. Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024. marketing agency, entrepreneurship, growth strategy, public speaker, story time, content marketing, marketech, riverside, social media marketing, marketech conference, motivation, speaking, speaker life, business leader, encouragement, strategy, nebraska, kearney nebraska, inspiration, business strategy, marketing strategy, corporate life, content, marketing, time, kearney, content creation, business owner, expertise, riverside fm, sales pitch, discipline, diligence, i digiress, sales strategy, digital marketing, sales podcast, investor, business podcast, troy sandidge, storytelling, marketing podcast, consulting, grow nebraska, agency, idigress, sales, keynote, entrepreneur false full c224e367-2849-4a39-8e2b-9a3370407471 104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities! It's no secret that most people are terrible at selling.

They struggle with rejection. They lack confidence. They fumble with clear communication.

They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.

They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves. 

They're doing a ton of marketing based on "best practices," but their sales pipeline is empty, and their revenue is nonexistent. 

Is this you? Is this your sales team? Is your business struggling to get the bag in any or all of these areas?

This episode will provide you with an in-depth masterclass on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Sat, 6 Apr 2024 04:31:34 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm It's no secret that most people are terrible at selling.

They struggle with rejection. They lack confidence. They fumble with clear communication.

They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.

They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves. 

They're doing a ton of marketing based on "best practices," but their sales pipeline is empty, and their revenue is nonexistent. 

Is this you? Is this your sales team? Is your business struggling to get the bag in any or all of these areas?

This episode will provide you with an in-depth masterclass on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities! Troy Sandidge 00:28:30 It's no secret that most people are terrible at selling. This episode will provide you with an in-depth take on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up. It's no secret that most people are terrible at selling. This episode will provide you with an in-depth take on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up. growth strategy, sociology, hubspot podcast network, idigress podcast, revenue, negotiating, sales pipeline, marketing strategy, buyer mentality, selling, confidence, strategy hacker, upselling, strategize up, hubspot, money, psychology, sales science, strategize up book, i digress, profitability, art of selling, rejection, profit, sales strategy, sales podcast, evolution, business podcast, troy sandidge, marketing podcast, business, agency, idigress, winning, negotiations, sales, networking, wins, million dollar strategy, business relationships false full 97e2bf3b-0c11-4e06-a0b1-1c66407a12f0 103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS] This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!

You can go listen to A.I. Revolution Part I here.

A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Mon, 25 Mar 2024 18:36:39 +0000 troy@findtroy.com (Susan Westwater, Scot Westwater, Troy Sandidge) https://iDigress.fm This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!

You can go listen to A.I. Revolution Part I here.

A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS] Susan Westwater, Scot Westwater, Troy Sandidge 00:28:42 This is Part II of our Masterclass episode series on the A.I. Revolution and practicality for marketers! I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI is already and will be infused with our daily lives and how we can apply it to help grow our businesses in equitable ways. This is Part II of our Masterclass episode series on the A.I. Revolution and practicality for marketers! I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI is already and will be infused with our daily lives and how we can apply it to help grow our businesses in equitable ways. chat gpt, growth strategy, alili ai, jasper, gemini, voice marketing book, crm, business strategy, artificial intelligence, marketing strategy, a.i., llama, grammarly, voice ai, ai revolution, scot westwater, innovation, voice marketing conversational ai, generative ai, hubspot, pragmatic digital, programatic ai, ai, i digress, tech strategy, synthesia, google gemini, chatsonic, voice marketing, technology, copilot, troy sandidge, history of ai, midjourney, conversational ai, idigress, susan westwater, chatspot, google, hubspot ai false full 23d6019a-960c-4bdf-9b11-e00dad0c4604 102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS] Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..

On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing. 

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Mon, 25 Mar 2024 17:10:00 +0000 troy@findtroy.com (Susan Westwater, Scot Westwater, Troy Sandidge) https://iDigress.fm Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..

On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing. 

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS] Susan Westwater, Scot Westwater, Troy Sandidge 00:29:36 Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress... I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI is already and will be infused with our daily lives and how we can apply it to help grow our businesses in equitable ways. Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress... I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI is already and will be infused with our daily lives and how we can apply it to help grow our businesses in equitable ways. chat gpt, growth strategy, alili ai, jasper, gemini, voice marketing book, crm, business strategy, artificial intelligence, marketing strategy, a.i., llama, grammarly, voice ai, ai revolution, scot westwater, innovation, voice marketing conversational ai, generative ai, hubspot, pragmatic digital, programatic ai, ai, i digress, tech strategy, synthesia, google gemini, chatsonic, voice marketing, technology, copilot, troy sandidge, history of ai, conversational ai, midjourney, conversational ai, idigress, susan westwater, chatspot, google, hubspot ai false full 44d48926-ab38-4859-9383-f0f03e43d09f 101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits. Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand! 

 

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Wed, 20 Mar 2024 03:33:33 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand! 

 

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits. Troy Sandidge 00:26:24 Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business? Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business? entrepreneurship, video marketing, content marketing, social media, growth podcast, branding, analytics, social media marketing, multipotentialite, behavior science, small business, revops, idigress podcast, marketing 101, marketing student, i-shape marketer, data analytics, facebook marketing, marketing strategy, delegation, website, education, seo, marketing, psychology, marketing education, tiktok marketing, design, masterclass, ai, i digress, choose your own adventure, community, consumer behavior, t-shape marketer, marketing professional, marketing masterclass, multi-hypenated, full stack marketer, business podcast, troy sandidge, marketing school, marketing podcast, v-shape marketer, copywriting, idigress, full stack, sales, jack of all trade false full 55a2079e-8fc9-4622-b467-faf316f40263 100. Reflection On One Hundred Episode Milestone Journey + Your Body Of Work Builds Relationship Equity That Creates Opportunities This is our ONE HUNDRETH Episode! We made it iDigress Listeners!

In 100 episodes we achieved all of these things:

• Over Half a Million Downloads & Counting Across The Globe 
• Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}
• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}
• Top 100 Marketing Business Podcasts {Apple Podcasts}
• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}
• Top 100 Social Media Podcasts All Time {#41 - GoodPods}
• Top 100 Sales Podcasts All Time {#40 - GoodPods}
• Top 80 Growth Marketing Podcast {Guru Conference}
• Top 100 Tech Podcasts All Time {#64 - GoodPods}
• Top 100 Black Business Podcasts
• Top 100 Podcasts For New Entrepreneurs 
• Top 50 Small Black Business Podcasts
• Top 50 Business Strategy Podcasts

We became part of the HubSpot Podcast Network, was runner-up in the 2022 Webby Awards for Creativity & Marketing Podcast Category, over 500 Five-Star reviews, we're coming close to 750,000 downloads as we pursue 1 Million, and even created a book from all of the episodes as well, Strategize Up.

On this episode, I will share and reflect on my journey and what I've learned but also give my deepest gratitude to all of you!

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Wed, 13 Mar 2024 22:00:01 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm This is our ONE HUNDRETH Episode! We made it iDigress Listeners!

In 100 episodes we achieved all of these things:

• Over Half a Million Downloads & Counting Across The Globe 
• Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}
• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}
• Top 100 Marketing Business Podcasts {Apple Podcasts}
• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}
• Top 100 Social Media Podcasts All Time {#41 - GoodPods}
• Top 100 Sales Podcasts All Time {#40 - GoodPods}
• Top 80 Growth Marketing Podcast {Guru Conference}
• Top 100 Tech Podcasts All Time {#64 - GoodPods}
• Top 100 Black Business Podcasts
• Top 100 Podcasts For New Entrepreneurs 
• Top 50 Small Black Business Podcasts
• Top 50 Business Strategy Podcasts

We became part of the HubSpot Podcast Network, was runner-up in the 2022 Webby Awards for Creativity & Marketing Podcast Category, over 500 Five-Star reviews, we're coming close to 750,000 downloads as we pursue 1 Million, and even created a book from all of the episodes as well, Strategize Up.

On this episode, I will share and reflect on my journey and what I've learned but also give my deepest gratitude to all of you!

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 100. Reflection On One Hundred Episode Milestone Journey + Your Body Of Work Builds Relationship Equity That Creates Opportunities Troy Sandidge 00:26:09 One Hundredth Episode! We made it iDigress Listeners! Thank you to everyone! One Hundredth Episode! We made it iDigress Listeners! Thank you to everyone! consistency, milestone unlocked, public speaker, bipoc, gratitude, hubspot podcast network, culture, how to grow a podcast, idigress podcast, relationship equity, strategy hacker, how to become a podcaster, deiba, webby award, denzel washington, hubspot, business podcsat, marketing, kevin hart, podcasting, creator economy, community, family, discipline, steph curry, black podcast, award winning podcast, sales podcast, troy sandidge, content creator, marketing podcast, growth, business, thank you, brand equity, 100, idigress, sales false full 52ee4419-f622-46b3-b9d0-27267799bb98 99. Every Day We Get A Fresh 24 - How To Reap A Bountiful Business In 2024 Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

How you build a business of success requires an irresistible offer.

The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.

This episode will cover how we approach our business like a farmer to reap a bountiful harvest.

 

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Wed, 31 Jan 2024 22:14:44 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

How you build a business of success requires an irresistible offer.

The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.

This episode will cover how we approach our business like a farmer to reap a bountiful harvest.

 

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 99. Every Day We Get A Fresh 24 - How To Reap A Bountiful Business In 2024 Troy Sandidge 00:29:16 Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds. Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds. sowing, branding strategy, entrepreneurship, growth strategy, new year new you, small business, growth hacking, revops, black creator, idigress podcast, revenue, business strategy, season three media, farming, marketing strategy, strategy hacker, marketingops, new year, growthops, productivity, marketing, reaping, business growth, i digress, discipline, s3m, business podcast, troy sandidge, salesops, marketing podcast, agency, idigress, sales, entrepreneur false full f606254a-457b-4e70-b775-8002dc770112 98. Embracing The Season Of Newness: How To Build New Growth Pathways For The New Year It's a new year. It's a new season. But will you achieve new growth? 

This episode will break down the one thing preventing you from elevating your business to new levels.

There are three questions you must ask in order to increase business productivity.

In addition, you must analyze your C.U.P.  in order to scale.

And lastly, we'll navigate the As to the Es for sustainability.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Sun, 28 Jan 2024 09:45:39 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm It's a new year. It's a new season. But will you achieve new growth? 

This episode will break down the one thing preventing you from elevating your business to new levels.

There are three questions you must ask in order to increase business productivity.

In addition, you must analyze your C.U.P.  in order to scale.

And lastly, we'll navigate the As to the Es for sustainability.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 98. Embracing The Season Of Newness: How To Build New Growth Pathways For The New Year Troy Sandidge 00:26:37 It's a new year. It's a new season. But will you achieve new growth? It's a new year. It's a new season. But will you achieve new growth? entrepreneurship, growth strategy, newness, utility, growth hacking, revops, strategy, revenue, scale, business strategy, season three media, sustainability, marketing strategy, selling, strategy hacker, new year, growthops, performance, money, capacity, i digress, profitability, revenue generating activities, scalability, tech, s3m, sales podcast, idigress with troy sandidge, happy new year, business podcast, troy sandidge, saas, marketing podcast, new, new growth, new season, enterprise, idigress, finance false full a706ed02-d7c7-4eef-9d02-bff1b27d4488 97. Knowledge, Wisdom, Understanding, & Insights - A Masterclass On The Differences & Why It Matters For A Successful Business Do you know the difference between knowledge, wisdom, understanding, and insights?

Can you articulate and demonstrate your value through these four disciplines to win business?

This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Mon, 1 Jan 2024 21:09:38 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Do you know the difference between knowledge, wisdom, understanding, and insights?

Can you articulate and demonstrate your value through these four disciplines to win business?

This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 97. Knowledge, Wisdom, Understanding, & Insights - A Masterclass On The Differences & Why It Matters For A Successful Business Troy Sandidge 00:29:58 Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully. Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully. entrepreneurship, growth strategy, dreams, power of words, small business, perception, strategy, understanding, business strategy, why, insights, sales pipeline, new year, visions, knowledge, definitions, masterclass, asking why, reality, knowledge is power, sales strategy, startups, small businesses, business podcast, troy sandidge, marketing podcast, consulting, wisdom, new year resolutions, gtm, entrepreneur false full 6feca052-f8e9-4d8d-8600-dedcb27b75e6 96. How To Develop Your Pricing Infrastructure & Contract Negotiations For Maximum Conversions With The Least Amount Of Resistance And Upsell Potential Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar?

Well, you aren't alone. 65% of salespeople state that price is the hardest part to navigate when closing.

The trick here is to associate the investment equivalent of the price point to an experience worth paying for that gets results.

Consumers know the value of the sales experience and the connection that can be made with a partner company. About 84% of business buyers say that experience is just as important as the product or service being sold, with around 67% willing to pay more for a great experience. These numbers underscore the importance of a positive sales process.

This episode will help you understand the four components of a great pricing infrastructure that will help you go from start to finish, hopefully with a signed contract at the end.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Fri, 29 Dec 2023 00:15:46 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar?

Well, you aren't alone. 65% of salespeople state that price is the hardest part to navigate when closing.

The trick here is to associate the investment equivalent of the price point to an experience worth paying for that gets results.

Consumers know the value of the sales experience and the connection that can be made with a partner company. About 84% of business buyers say that experience is just as important as the product or service being sold, with around 67% willing to pay more for a great experience. These numbers underscore the importance of a positive sales process.

This episode will help you understand the four components of a great pricing infrastructure that will help you go from start to finish, hopefully with a signed contract at the end.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 96. How To Develop Your Pricing Infrastructure & Contract Negotiations For Maximum Conversions With The Least Amount Of Resistance And Upsell Potential Troy Sandidge 00:22:13 Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar? Let's talk about how to navigate that part! Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar? Let's talk about how to navigate that part! sales model, entrepreneurship, consumers, business experience, consultants, growth strategy, black business podcast, product market fit, behavior science, small business, hubspot podcast network, conversions, service businesses, market, strategy, business strategy, price infrastructure, how to close the deal, marketing strategy, demand gen, negotiation tactics, selling, strategy hacker, experience, smb, consumer psychology, price psychology, sales cycle, product, demand, the art of selling, i digress, sales goals, market fit, consumer behavior, go to market, pricing, price science, conversion rate, lead gen, tech, black podcast, sales strategy, contracts, sales podcast, business podcast, troy sandidge, saas, ltv, marketing podcast, growth, price negotiations, idigress, gtm, price, entrepreneur false full 83de0f57-6581-4767-a28f-76c35513ed4a 95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.

Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? 

What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?

Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes.

 

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Thu, 23 Nov 2023 02:34:06 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.

Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? 

What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?

Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes.

 

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing Troy Sandidge 00:19:10 Your marketing sucks... respectfully. But let's talk about the reasons it may be failing you and what you can do about it. Your marketing sucks... respectfully. But let's talk about the reasons it may be failing you and what you can do about it. marketing agency, growth strategy, small business, black creator, deib, business strategy, inclusive, inclusive marketing, marketing strategy, strategy hacker, equity, marketing, marketing resources, how to market, b2b marketing, your marketing sucks, black podcast, inclusion, sales strategy, diversity, sales podcast, marketing predictions, troy sandidge, b2b, marketing podcast, best practices, enterprise, agency, future of marketing, marketing best practices, entrepreneur false full 607526b5-7d6b-4c93-8f74-536250bbae58 94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.

The formula for achieving scalability is "Automation + Activation = Accumulation."

This masterclass episode is broken down into three sections that first define and expound on growth vs scaling and how we achieve both efficiently regardless of the type of business or industry you're in. Then we navigate to the four currencies to leverage to achieve growth and accelerate your scalability. Lastly, we discuss my 6 I's to a sustainable business and how it is a great tool in your arsenal to approach building a successful business holistically.

Did you love this style of episode? Tag me on social media (@FindTroy) and let me know, and don't forget to send me questions to  answer  on the show or cover them in another masterclass episode. 


Want to hear more? You can listen to the full three episodes of my interview with Benjamin Shapiro on the MarTech Podcast:

•  Part 1 - Growing vs Scaling

•  Part 2 - Four Currencies Businesses Need To Scale

•  Part 3 - The 6 I's To Sustainable Growth

 

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> Mon, 6 Nov 2023 08:05:49 +0000 troy@findtroy.com (Benjamin Shapiro, Troy Sandidge) https://iDigress.fm Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.

The formula for achieving scalability is "Automation + Activation = Accumulation."

This masterclass episode is broken down into three sections that first define and expound on growth vs scaling and how we achieve both efficiently regardless of the type of business or industry you're in. Then we navigate to the four currencies to leverage to achieve growth and accelerate your scalability. Lastly, we discuss my 6 I's to a sustainable business and how it is a great tool in your arsenal to approach building a successful business holistically.

Did you love this style of episode? Tag me on social media (@FindTroy) and let me know, and don't forget to send me questions to  answer  on the show or cover them in another masterclass episode. 


Want to hear more? You can listen to the full three episodes of my interview with Benjamin Shapiro on the MarTech Podcast:

•  Part 1 - Growing vs Scaling

•  Part 2 - Four Currencies Businesses Need To Scale

•  Part 3 - The 6 I's To Sustainable Growth

 

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

]]> 94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro Benjamin Shapiro, Troy Sandidge 00:29:53 Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth. Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth. entrepreneurship, growth strategy, martech podcast, product market fit, growing a business, growing vs scaling, behavior science, benjamin shapiro, hubspot podcast network, growth hacking, revops, idigress podcast, growth mindset, strategy, revenue, founder, generating revenue, intergrations, business strategy, growth marketing, marketing strategy, martech, d2c, strategy hacker, systems, go-to-market, growthops, methodology, marketing consultant, innovation, knowlege, hubspot, market demand, skill, marketing, mindset mapping, money, time, implementation, introspection, masterclass, go to market, strategy hackers, clover business framework, scalability, driving to market, business masterclass, acquire more clients, technology, investigation, the six i, initiation, tech stack, startups, troy sandidge, b2b, saas, client persona, growth, business, executive, science to growing a business, enterprise, agency, go to market strategy, gtm, four currencies to grow a business, personal brand, four currencies, entrepreneur, marketing channels false full f81dbd06-3f40-4d7c-bbe5-12d30b5e5605 93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree! Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?

Are you navigating losing a substantial amount of clients? Is your business not growing like you hoped it would after taking a big leap of faith and making a huge investment of time, money, and energy? Maybe you're navigating unemployment? Maybe personal struggles, mental anguish, burnout, or a life-altering situation has changed everything, and you're trying to establish a new foundation to build upon again.

Well, if any of this feels relatable, this episode is for you. Let's navigate how to proceed together!

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

 

]]> Wed, 1 Nov 2023 07:06:22 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?

Are you navigating losing a substantial amount of clients? Is your business not growing like you hoped it would after taking a big leap of faith and making a huge investment of time, money, and energy? Maybe you're navigating unemployment? Maybe personal struggles, mental anguish, burnout, or a life-altering situation has changed everything, and you're trying to establish a new foundation to build upon again.

Well, if any of this feels relatable, this episode is for you. Let's navigate how to proceed together!

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

 

]]> 93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree! Troy Sandidge 00:29:46 Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? lost, entrepreneurship, purpose, mindset, motivation, goal, encouragement, strategy, wall, change management, creed 3, resilience, inspiration, fate, palm tree, restoration, trust, leadership, direction, strategy hacker, goal setting, faith, agile, obstalce, reborn, creed 2, hope, momentum, adapt, performance, marketing, peace, healing, rocky balboa, ring, reset, decision making, introspection, action, i digress, what's next, agility, sunken place, tenacity, boxing, moving forward, discipline, stuck, pivot, burnout, progress, winning mentality, adonis creed, purpose-driven, business podcast, rest, confusion, troy sandidge, forward, marketing podcast, growth, business, rocky, friction, reflection, palm trees, entrepreneur podcast, idigress, championships, pause, winning, mental health, calm, life false full 02ca2ee6-eef0-40a5-ae31-10f6fd2fdf46 92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works Why do many business leaders expect other people to just "understand" their value in the marketplace?

You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.

And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?

I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.

Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.

Whether you're a solopreneur, a co-founder, an executive leader, a director, a manager, or somewhere in between, a business doesn't grow, survive, thrive, scale, and expand without high-quality leadership across the board to drive revenue, leverage effective marketing, produce concrete sales tactics, and cultivate great company culture.

The question becomes, are you that leader? Can you be that leader? How do you be that leader? And what does that look like?

This episode will expand on questions you must answer to know what type of leader you are and where you fit into your business. We will also explore the honest truth behind the key metrics to pursue to scale your business and the myths we debunk behind what many leaders need to stop focusing on because it's a waste of time, money, and resources.

This episode is full of heart, energy, and a barrage of reality checks served with a side of truth.

 

iDigress Exclusive: This is the first iDigress episode with a video recording counterpart on YouTube. If you watch the video on YouTube and guess one of the random pop-culture phrases throughout the episode correctly and share in the comments, you will have a chance to win a free virtual copy of my book, Strategize Up! I will also give the person or business that provides the best comment summarizing the episode on YouTube an exclusive 1:1 with me for an "Ask Me Anything" experience.

Note: There will only be five winners awarded a virtual copy of my book and one winner for an exclusive 1:1. You must be subscribed to my YouTube channel and leave the appropriate comment for a chance to win.

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Grow Your Business Faster Using HubSpot's CRM Platform

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

 

]]> Thu, 21 Sep 2023 04:19:42 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Why do many business leaders expect other people to just "understand" their value in the marketplace?

You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.

And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?

I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.

Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.

Whether you're a solopreneur, a co-founder, an executive leader, a director, a manager, or somewhere in between, a business doesn't grow, survive, thrive, scale, and expand without high-quality leadership across the board to drive revenue, leverage effective marketing, produce concrete sales tactics, and cultivate great company culture.

The question becomes, are you that leader? Can you be that leader? How do you be that leader? And what does that look like?

This episode will expand on questions you must answer to know what type of leader you are and where you fit into your business. We will also explore the honest truth behind the key metrics to pursue to scale your business and the myths we debunk behind what many leaders need to stop focusing on because it's a waste of time, money, and resources.

This episode is full of heart, energy, and a barrage of reality checks served with a side of truth.

 

iDigress Exclusive: This is the first iDigress episode with a video recording counterpart on YouTube. If you watch the video on YouTube and guess one of the random pop-culture phrases throughout the episode correctly and share in the comments, you will have a chance to win a free virtual copy of my book, Strategize Up! I will also give the person or business that provides the best comment summarizing the episode on YouTube an exclusive 1:1 with me for an "Ask Me Anything" experience.

Note: There will only be five winners awarded a virtual copy of my book and one winner for an exclusive 1:1. You must be subscribed to my YouTube channel and leave the appropriate comment for a chance to win.

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Grow Your Business Faster Using HubSpot's CRM Platform

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

 

]]> 92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works Troy Sandidge 00:26:41 Why do many business leaders expect other people to just "understand" their value in the marketplace? I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate. Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others. Why do many business leaders expect other people to just "understand" their value in the marketplace? I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate. Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others. growth ops, value add, entrepreneurship, growth strategy, purpose, ability, growth podcast, bipoc, solopreneur, sales ops, business leader, hubspot podcast network, conversions, revops, black creator, co-founder, idigress podcast, talent, revenue, founder, leadership podcast, black business, leadership, profits, profitable, leadership 101, sales pipeline, solopreneurship, strategy hacker, leader, business 101, leading, sales development, brand strategy, hubspot, skill, exchange, marketing, money, time, knowledge, bipoc business, measurement of leadership, tech, purpose-driven, learning, sales podcast, business podcast, troy sandidge, building business, b2b, saas, marketing podcast, growth, brand messaging, president, agency, idigress, sales, how to leader, entrepreneur false full 27e0837b-d948-4dd3-8e75-0399762604c4 91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales! Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. 

It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? 

This is the part where many businesses create a false perception of their business value and demand in the market. 

In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage.

You must understand the facts and seek the truth in order to operate, market, and sell accordingly.

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Your Tickets for INBOUND

Listen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy Sandidge

Chris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn Post

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Grow Your Business Faster Using HubSpot's CRM Platform

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Need a Growth-Focused Brand Consultancy? NoMiddle.com

]]> Mon, 14 Aug 2023 16:26:52 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. 

It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? 

This is the part where many businesses create a false perception of their business value and demand in the market. 

In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage.

You must understand the facts and seek the truth in order to operate, market, and sell accordingly.

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Your Tickets for INBOUND

Listen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy Sandidge

Chris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn Post

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Grow Your Business Faster Using HubSpot's CRM Platform

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Need a Growth-Focused Brand Consultancy? NoMiddle.com

]]> 91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales! Troy Sandidge 00:29:51 Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business value and demand in the market. You must understand the facts and seek the truth in order to operate, market, and sell accordingly. Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business value and demand in the market. You must understand the facts and seek the truth in order to operate, market, and sell accordingly. top of funnel, ebita, growth strategy, sociology, hubspot podcast network, idigress podcast, customer journey, revenue, brand perception, customer cycle, bottom of funnel, negotiating, sales pipeline, marketing strategy, demand gen, selling, confidence, strategy hacker, marketingops, growthops, activation, upselling, strategize up, hubspot, market demand, money, sales cycle, facts, psychology, sales science, demand, strategize up book, honesty, profitability, growth revenue, growth gen, truth, art of selling, details, sales evaluation, reality, augmentors, rejection, profit, sales strategy, sales podcast, evolution, business podcast, troy sandidge, salesops, marketing podcast, business, inbound, agency, idigress, sales tactics, winning, negotiations, sales, networking, wins, million dollar strategy, business relationships false full aad8573d-ded3-4c47-b8a8-3f8e4c9d1821 90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability. Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.

But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Sat, 22 Jul 2023 15:41:22 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.

But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability. Troy Sandidge 00:28:19 Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall. Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall. entrepreneurship, consistency, chat gpt, growth strategy, sustainable, optimization, simplicity, behavior science, 7 figure business, hubspot podcast network, million dollar agency, revops, operations, profit margins, strategy, revenue, crm, business optimization, business strategy, growth marketing, sustainability, leadership, profitable, strategy hacker, multilmillion, simplification, innovation, iphone, productivity, generative ai, hubspot, growth margins, marketing, productivity hacks, peace, my first million, podcasting, implementation, business growth, power, ai, notion, i digress, profitability, ceo, cfo, artificial inteligence, scalability, profit, technology, tech stack, startups, multimillion, business podcast, troy sandidge, icp, ipad, marketing podcast, growth, business, scalable, maximize growth, business pyschology, agency, idigress, chatspot, business leaders, finance, cmo false full 356b0179-b391-4bde-a145-85cc2804d5cf 89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed. The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.

The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale.

Let's discuss how to be part of the 10% that actually makes it work!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Wed, 28 Jun 2023 22:55:53 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.

The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale.

Let's discuss how to be part of the 10% that actually makes it work!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed. Troy Sandidge 00:29:56 90% of all business ideas will fail miserably. Most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. Let's discuss how to be part of the 10% that actually makes it work! 90% of all business ideas will fail miserably. Most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. Let's discuss how to be part of the 10% that actually makes it work! entrepreneurship, business failure, growth strategy, content marketing, business ideas, social media, youtube, business launch, cta, social media marketing, failing, small business, content distribution, revops, idigress podcast, strategy, marketplace, startup, linkedin marketing, revenue, twitter, paid social media, business strategy, growth marketing, ideas, sustainability, streamline, marketing strategy, demand gen, selling, strategy hacker, growthops, brand positioning, facebook, operations strategy, lead generation, metrics, tiktok, kpi, strategize up, hubspot, content, organic social media, marketing, money, psychology, roi, i digress, profitability, startup world, go to market, service fit, business profit, legacy brands, engagement, lead gen, scalability, product fit, startups, troy sandidge, linkedin, business, inbound, content strategy, agency, idigress, gtm, sales, business success, entrepreneur false full 5824bf15-e681-4f2e-b21e-25fa5188c173 88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?

But not getting the leads, conversations, and sales conversions you want? This is the episode for you.

Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Mon, 19 Jun 2023 18:01:41 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?

But not getting the leads, conversations, and sales conversions you want? This is the episode for you.

Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It Troy Sandidge 00:26:01 Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue. Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue. entrepreneurship, growth strategy, content marketing, social media, youtube, ltc, cta, social media marketing, small business, content distribution, revops, idigress podcast, strategy, linkedin marketing, revenue, twitter, paid social media, business strategy, growth marketing, sustainability, streamline, strategy hacker, growthops, brand positioning, influencer marketing, facebook, lead generation, metrics, tiktok, kpi, strategize up, hubspot, content, organic social media, marketing, money, psychology, roi, i digress, profitability, business profit, legacy brands, engagement, lead gen, scalability, troy sandidge, linkedin, ltv, business, brand messaging, inbound, instagram, content strategy, idigress, business success false full b541f22f-854c-4e1b-8c61-d6073a1af263 87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2) Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part Two-Part of a conversation where you'll learn:

  • How social media stacks up against other marketing channels
  • Reasons to double-down on organic social media, now more than ever
  • The 3 metrics you should build into every social media campaign
  • How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Tue, 18 Apr 2023 13:00:00 +0000 troy@findtroy.com (Darryl Praill, Troy Sandidge) https://iDigress.fm Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part Two-Part of a conversation where you'll learn:

  • How social media stacks up against other marketing channels
  • Reasons to double-down on organic social media, now more than ever
  • The 3 metrics you should build into every social media campaign
  • How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2) Darryl Praill, Troy Sandidge 00:24:32 Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode is Part Two of the conversation that pulls from a live interview webinar with Agorapulse. Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode is Part Two of the conversation that pulls from a live interview webinar with Agorapulse. google ads, growth strategy, data, marketing metrics, utm, social media, social media education, growth tactics, social media marketing, tv, revenue, twitter, social media debate, paid media, organic social, agorapulse, business strategy, growth marketing, data analytics, marketing reporting, social media campaigns, digital ads, marketing channel, facebook, metrics, darryl praill, tiktok, paid ads, pinterest, social, organic social media, marketing, radio, social media platforms, social media webinar, roi, social media strategy, ppc, cfo, attribution, marketing analytics, pay per click, digital marketing, social media vs paid media, troy sandidge, b2b, social media masterclass, linkedin, growth, instagram, okrs, grow, sales, b2c, kpis, social media marketing strategy, google, cmo, paid vs organic, free digital webinar false full 97514df1-0a56-4454-ba87-2f0f985217bb 86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1) Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part One of a Two-Part conversation where you'll learn:

  • How social media stacks up against other marketing channels
  • Reasons to double-down on organic social media, now more than ever
  • The 3 metrics you should build into every social media campaign
  • How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Tue, 18 Apr 2023 09:58:19 +0000 troy@findtroy.com (Darryl Praill, Troy Sandidge) https://iDigress.fm Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part One of a Two-Part conversation where you'll learn:

  • How social media stacks up against other marketing channels
  • Reasons to double-down on organic social media, now more than ever
  • The 3 metrics you should build into every social media campaign
  • How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1) Darryl Praill, Troy Sandidge 00:25:13 Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode is Part One of a Two-Part conversation that pulls from a live interview webinar with Agorapulse. Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode is Part One of a Two-Part conversation that pulls from a live interview webinar with Agorapulse. growth strategy, data, marketing metrics, utm, social media, social media marketing, revenue, twitter, social media debate, paid media, organic social, agorapulse, business strategy, growth marketing, data analytics, social media campaigns, marketing channel, facebook, metrics, darryl praill, tiktok, pinterest, social, organic social media, marketing, social media platforms, roi, social media strategy, cfo, attribution, marketing analytics, social media vs paid media, troy sandidge, b2b, linkedin, growth, instagram, okrs, grow, sales, b2c, kpis, social media marketing strategy, cmo, free digital webinar false full 4b346405-7369-416a-a856-0b65da92d9d6 85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends. I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. 

Watch the full recording of the event with answers from all of the great panelists here.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Mon, 3 Apr 2023 07:57:28 +0000 troy@findtroy.com (Devyn Bellamy, Troy Sandidge) https://iDigress.fm I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. 

Watch the full recording of the event with answers from all of the great panelists here.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends. Devyn Bellamy, Troy Sandidge 00:17:45 I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. The full recording with answers from all of the panelists is in the show notes. I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. The full recording with answers from all of the panelists is in the show notes. top of funnel, entrepreneurship, unsubscribe, video marketing, chat gpt, content marketing, youtube shorts, marketing tactics, community building, youtube, devyn bellamy, branding, social media marketing, sales strategies, black at inbound, data driven, small business, perception, hubspot podcast network, conversions, advertising, interviews, revops, idigress podcast, subscribe, game changers, revenue, is email marketing dead, dirty database, marketing 101, twitter, bottom of funnel, business strategy, gen z, sustainability, podcast strategy, artificial intelligence, marketing strategy, attributions, selling, i digiress podcast, original content, tiktok strategy, marketingops, optimiation, equity, gpt 4, value, facebook, ahead of the game, black podcasters, growth strategies, 2023 marketing trends, brand strategy, tiktok, strategize up, hubspot, paid ads, email deliverability, machine learning, instagramf, tiktok marketing, content creation, ai, black voices, vanity metrics, people of color, i digress, profitability, black creators, community, conversion, black businesses, instagram reels, authentic, hiring, attribution, strategy hackers, engagement, scalability, profit, inclusion, diversity, gray mail, digital marketing, troy sandidge, millennials, business longevity, linkedin, email open rates, email marketing, newsletter, inbound, marketing best tactics, email list, idigress, marketing best practices, sales, business success, personal brand, deliverability, networking, marketing trends, black thoughtleaders, business relationships, ml false full 67c20bc2-61f2-444c-9f69-22b822df83ce 84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget. Adaptability = Survivability = Sustainability.

The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.

Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way. 

With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term.

The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Wed, 29 Mar 2023 06:20:25 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Adaptability = Survivability = Sustainability.

The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.

Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way. 

With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term.

The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget. Troy Sandidge 00:22:34 Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term. Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term. chat gpt, growth strategy, social media, x factor, social media marketing, sales ops, x, findtroy, founders, strategy, how to grow a business, scaling a business, economics, sustainability, profitable, artificial intelligence, marketing strategy, selling, strategy hacker, business strategyg, hubspot podcast network[, marketing, upstream, money, machine learning, ai, marketing leaders, i digress, recession proof, scaling, freelancers, longevity, legacy brands, marketing ops, sales strategy, downstream, entrepreneurs, sales podcast, startups, small businesses, business podcast, troy sandidge, marketing podcast, emerging businesses, growth, business, growing, idigress, sales, business leaders false full aa82fcbf-a3cf-4251-834b-839fd7780d47 83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It. This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?

The truth is we need more to be done to ensure no matter the industry, profession, or business type, from startups to legacy brands and everything in between, the investment in creating a dynamic ecosystem where people can feel empowered to work to their best abilities for the good of the sustainability of the brand and their livelihood is made while building and maintaining a culture standard to mitigate and eliminate additional obstacles and challenges because of their race, skin, identity, gender, socio-economic status, and beyond.

So let's talk about it. Let's listen. Let's educate. And then let's take action!

Beyond The Episode Gems:

Listen to Episode 46: How To Become A Better Ally For Black Businesses

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Buy my book Strategize Up to maximize the growth and profitability of your business.

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Fri, 24 Feb 2023 09:49:55 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?

The truth is we need more to be done to ensure no matter the industry, profession, or business type, from startups to legacy brands and everything in between, the investment in creating a dynamic ecosystem where people can feel empowered to work to their best abilities for the good of the sustainability of the brand and their livelihood is made while building and maintaining a culture standard to mitigate and eliminate additional obstacles and challenges because of their race, skin, identity, gender, socio-economic status, and beyond.

So let's talk about it. Let's listen. Let's educate. And then let's take action!

Beyond The Episode Gems:

Listen to Episode 46: How To Become A Better Ally For Black Businesses

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Buy my book Strategize Up to maximize the growth and profitability of your business.

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It. Troy Sandidge 00:28:59 This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made? This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made? identity, ally, culture, black creator, deib, black 365, pronouns, allyship, black communities, black business, unconscious bias, black culture, leadership, communities, equity, black entrepreneurship, black leaders, black lives matter, justice, jedi, conflict, patience, privilege, black man, peace, marginalized communities, psychology, introspection, expression, diverse representation, action, honesty, different experiences, black creators, respect, black excellence, black history, truth, demographics, prejudice, love, support, life advice, i digiress, black podcast, inclusion, diversity, equality, racism, business podcast, troy sandidge, challenges, bias, marketing podcast, belongingness, adversity, business, women empowerment, connection, dei, black history month, inclusiveness, idigress, black speaker, conscious bias, black women, underrepresented communities, life false full 3200121a-283f-47f3-b11c-5c66a261f0e4 82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success! We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms.

But just stating that obvious fact and taking real action to make that a reality are two separate things.

The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money.

In this episode, I explain why more representation isn't just the right thing to do, it's the best financial thing to do. I share snippets from my interview with Megan Powers on the Trade Show Talk Podcast expressing my feelings on social impact, on the need for more women and diverse individuals with a seat at the table, and even got very personal regarding my experiences, vantage point, and reflection as a speaker, business owner, business leader, creator, and as a black man.

Let me be crystal clear, black is not only beautiful, black is not only powerful, black is profitable! 

 

Beyond The Episode Gems:

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Listen to the full interview on the Trade Show Talk Podcast here.

Buy my book Strategize Up to maximize the growth and profitability of your business.

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Wed, 22 Feb 2023 23:48:22 +0000 troy@findtroy.com (Megan Powers, Troy Sandidge) https://iDigress.fm We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms.

But just stating that obvious fact and taking real action to make that a reality are two separate things.

The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money.

In this episode, I explain why more representation isn't just the right thing to do, it's the best financial thing to do. I share snippets from my interview with Megan Powers on the Trade Show Talk Podcast expressing my feelings on social impact, on the need for more women and diverse individuals with a seat at the table, and even got very personal regarding my experiences, vantage point, and reflection as a speaker, business owner, business leader, creator, and as a black man.

Let me be crystal clear, black is not only beautiful, black is not only powerful, black is profitable! 

 

Beyond The Episode Gems:

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Listen to the full interview on the Trade Show Talk Podcast here.

Buy my book Strategize Up to maximize the growth and profitability of your business.

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success! Megan Powers, Troy Sandidge 00:27:24 We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money. We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money. s, sandidge, i digress podcast, change, speaking, black at inbound, impact, culture, women, black creator, event organizers, deib, change management, sustainability, black is powerful, leadership, strategy hacker, equity, culturally diverse, troy, events, trade show talk podcast, hubspot, money, peace, marginalized communities, black empowerment, power, feminism, honesty, megan powers, profitability, black creators, community, trade shows, respect, black businesses, conferences, black history, black is profitable, love, strategy hackers, black speakers, hr, black message, scalability, i digiress, inclusion, diversity, troy sandidge, belongingness, growth, women empowerment, inbound, dei, black history month, inclusivity, empowerment, idigress, black is beautiful, speakers, black podcaster, representation, underrepresented communities false full f114d45d-590c-41c9-a8bb-cf3ed9a8f7f7 81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself! Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode is all about challenging you to be vulnerable about who you are, where you are, who you want to be, where you want to be, and what you need to become, build, and remove to get there.

 

Beyond The Episode Gems:

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Buy my book Strategize Up to maximize the growth and profitability of your business.

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Thu, 2 Feb 2023 00:26:45 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode is all about challenging you to be vulnerable about who you are, where you are, who you want to be, where you want to be, and what you need to become, build, and remove to get there.

 

Beyond The Episode Gems:

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Buy my book Strategize Up to maximize the growth and profitability of your business.

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself! Troy Sandidge 00:26:24 Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode is all about challenging you to be vulnerable about who you are, where you are, who you want to be, where you want to be, and what you need to become, build, and remove to get there. Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode is all about challenging you to be vulnerable about who you are, where you are, who you want to be, where you want to be, and what you need to become, build, and remove to get there. entrepreneurship, assistance, reality check, consultants, growth strategy, purpose, dreams, business mindset, goals, guidance, goal mindset, growth podcast, sociology, growth mindset, strategy, inspiration, pathways, self reflection, motivate, leadership, marketing strategy, direction, strategy hacker, goal setting, best version, resolutions, delegation, growting, inspection, contractors, strategize up, patience, vulnerability, marketing, psychology, introspection, power, endurance, agency life, virtual gurus, freelancers, hiring, success, reality, persistance, pursuit, fitness, i digiress, black podcast, entrepreneurs, sales podcast, startups, mission, small businesses, business podcast, troy sandidge, brene brown, marketing podcast, delegate, growth, scaleups, author, entrepreneurship podcast, troy sandidge podcast, idigress, new year resolutions, sales, black podcaster false full 9f83c897-d3a5-4d9f-a493-3a1a4fdfd85a 80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones. Have you set any new year's resolutions lately? 

Are you going through a series of changes? 

New birthday? Massive life change? New family addition? Work changes or challenges?

I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. 

So instead of beating around the bush, let's talk about it. Let's sit in that sunken place, in that void, at those crossroads and discuss what our options are, what we can do, and how to begin to make dreams into reality and actions into accomplishments.

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Wed, 1 Feb 2023 00:03:14 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Have you set any new year's resolutions lately? 

Are you going through a series of changes? 

New birthday? Massive life change? New family addition? Work changes or challenges?

I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. 

So instead of beating around the bush, let's talk about it. Let's sit in that sunken place, in that void, at those crossroads and discuss what our options are, what we can do, and how to begin to make dreams into reality and actions into accomplishments.

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones. Troy Sandidge 00:26:24 Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. entrepreneurship, life hacks, dreams, building, goals, sociology, physical health, motivation, failing, goal, crossroads, encouragement, healthy, time management, layoffs, motionvational, resilience, inspiration, hired, vision, changes, growth marketing, achievements, failure, moving, resolutions, strategy podcast, obstacles, struggles, neurodivergent, delivery, actions, happiness, strategize up, momentum, patience, inspire, working, growth coaching, marketing, money, doing the work, change managment, psychology, accomplishment, visions, power, stong, new year new me, chasing, strength, encouragement podcast, scaling, freelancers, life changes, grit, interests, discipline, achieve, delegating, success, persistance, reading, passion, pursuit, fitness, i digiress, creative, determination, learning, mamba mentality, business podcast, fired, troy sandidge, b2b, storytelling, sacrifice, writing, marketing podcast, growth, business, birthday, wisdom, resting, author, entrepreneurship podcast, agency, entrepreneur podcast, scale ups, idigress, new year resolutions, winning, mountains, coaching, sales, b2c, business success, mental health, writing a book false full bd7c453c-eaee-45e4-9330-ebfe8031ebbe 79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win! Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.

On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year.

I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Wed, 18 Jan 2023 23:23:36 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.

On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year.

I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win! Troy Sandidge 00:23:59 Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year. I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater! Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year. I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater! greatness, scrum, entrepreneurship, weaknesses, redirection, goals, marketing tactics, auditing, growth podcast, motivation, building teams, behavior science, 2022, new beginnings, hubspot podcast network, strengths, encouragement, founders, revops, declaration, growth mindset, time management, revenue, inspiration, business strategy, sustainability, failure, leadership, marketing strategy, swot, delegation, new year, kpi, productivity, hubspot, performance, personal growth, psychology, i digress, profitability, sales trainings, virtual gurus, peopleops, strategy business, growth mentality, weakness, sales negotiations, new year gains, swot analysis, success, scalability, sales podcast, startups, business podcast, troy sandidge, marketing podcast, okr, growth, opportunities, 2023, reflection, agency, idigress, maximization, leading teams, new year resolutions, winning, new year goals, mental health false full 22f45f2d-dee6-4be3-9049-7a562b81b659 78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day! I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. 

The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.

Make sure your moves match desired outcomes.
Make sure your marketing matches desired outcomes.
Make your positioning and pricing match desired outcomes.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> Fri, 30 Dec 2022 02:50:22 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. 

The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.

Make sure your moves match desired outcomes.
Make sure your marketing matches desired outcomes.
Make your positioning and pricing match desired outcomes.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

]]> 78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day! Troy Sandidge 00:27:26 I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand who isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80% how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want. I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand who isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80% how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want. marketing agency, entrepreneurship, growth strategy, upsells, growth podcast, branding, no middle, black friday, revops, business strategy, christmas, sales pipeline, marketing strategy, d2c, selling, discounts, strategy podcast, growthops, high ticketed offer, subscriptions, marketing, holiday discounts, i digress, peopleops, 7 figures, pricing, sales team, cyber monday, price strategy, entrepreneurs, sales podcast, business podcast, troy sandidge, b2b, marketing podcast, growth, business, agency, idigress, negotiations, sales, b2c false full b2583e92-1699-4549-ae44-0fdaaf3ba4b9 77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint. The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community.

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Learn more about this setup blueprint I talked about by Stew Redwine, VP of Creative Services for Oxford Road

Are you a Tech, SaaS, or B2B needing copywriting or content marketing? Visit NoMiddle.com to see how we can help.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Sat, 24 Dec 2022 03:31:24 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community.

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Learn more about this setup blueprint I talked about by Stew Redwine, VP of Creative Services for Oxford Road

Are you a Tech, SaaS, or B2B needing copywriting or content marketing? Visit NoMiddle.com to see how we can help.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint. Troy Sandidge 00:29:52 The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community. The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community. entrepreneurship, growth strategy, optimization, setup, marketing tactics, positioning, branding tactics, clubhouse, social media marketing, attracting clients, selling blueprint, million, social media influencers, hubspot podcast network, billion, revops, influencers, creators, twitter, agorapulse, business strategy, marketing strategy, offer, selling, strategy podcast, results, persuasion, tiktok, business opperations, intstagram, hubspot, psychology, creator economy, power, masterclass, marketing methodology, creating, sales enablement, how to get sponsorships, tech, sales strategy, sales podcast, business podcast, troy sandidge, saas, scarcity, linkedin, how to sell, marketing podcast, brand messaging, inbound, execution, content creators, idigress, sales tactics false full e717c420-bd3c-4596-a518-de432b523a95 76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?

Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more!

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That Work

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 29 Nov 2022 03:24:33 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?

Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more!

 

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That Work

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing Troy Sandidge 00:25:35 Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem? Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem? branding, social media marketing, social trends, social media schedulers, buffer, influencers, agorapulse, meta data, search engine optimization, d2c, strategy hacker, enterprise marketing, influencer marketing, marketing executives, seo, lead generation, vlad opryshko, tiktok, post pandemic, metaverse, organic marketing, creator economy, social media management, b2b marketing, instagram reels, strategy hackers, sprout social, troy sandidge, semrush, b2b, linkedin, social listening, instagram, copywriting, paid marketing, google search, google analytics, b2c, marketing trends false full f1af53f5-8ed1-4e6b-baf7-2a83ce81949e 75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™ As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? 

Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.

In this "masterclass-themed" episode, I breakdown

•  The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn

•  How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content

•  Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn

•  Very Specific Growth  Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn 

•   What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From It

See below for additional links and resources to help you grow on LinkedIn!

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Wed, 16 Nov 2022 13:39:12 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? 

Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.

In this "masterclass-themed" episode, I breakdown

•  The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn

•  How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content

•  Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn

•  Very Specific Growth  Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn 

•   What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From It

See below for additional links and resources to help you grow on LinkedIn!

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™ Troy Sandidge 00:23:59 As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? In this episode, I provide a masterclass on how to use LinkedIn to grow your business. As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? In this episode, I provide a masterclass on how to use LinkedIn to grow your business. growth engines, content marketing, marketing tactics, social media, positioning, linkedin marketing course, growth podcast, sociology, branding, no middle, marketing secrets, linkedin podcast network, social media marketing, copy, hubspot podcast network, linkedin advertising, revops, linkedin sales tactics, csuite, strategy, linkedin marketing, marketing team, agorapulse, social media marketing tactics, linkedin social media marketing, millionaires, linkedin hacks, strategy podcast, secrets, linkedin authority writing system, nomiddle.com, marketing, psychology, masterclass, linkedin branding, high growth, billionaires, sales team, ceo, sprout social, entrepreneurs, social media marketing podcast, business podcast, troy sandidge, b2b, linkedin, writing, content engines, business, copywriting, corporate, growth hacks, executives, b2c, growth secrets, cmo false full fddcac1d-9ea2-498f-bbc8-b9c5732847eb 74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand. Creating good content consistently leads to conversations that lead to connections that lead to conversions.

Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.

Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.

I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity. 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Mon, 14 Nov 2022 11:06:07 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Creating good content consistently leads to conversations that lead to connections that lead to conversions.

Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.

Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.

I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity. 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand. Troy Sandidge 00:13:39 Creating good content consistently leads to conversations that lead to connections that lead to conversions. Your content either needs to make the demand to be valuable, or it meets the demand of the m marketplace to be valuable. Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough. Creating good content consistently leads to conversations that lead to connections that lead to conversions. Your content either needs to make the demand to be valuable, or it meets the demand of the m marketplace to be valuable. Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough. content marketer, short form content, volume, newsletters, content marketing, positioning, youtube, branding, social media marketing, quality, findtroy, long form content, hubspot podcast network, growth hacking, content distribution, marketplace, linkedin marketing, twitter, message, vision, sustainability, creators unleashed, serp, sales pipeline, selling, strategy hacker, strategy podcast, nurturing, value, facebook, seo, tiktok, find troy, content, marketing, podcasting, demand, profitability, social media strategy, audience, email, scalability, i digiress, digital marketing, sales podcast, business podcast, troy sandidge, linkedin content, linkedin, content creator, marketing podcast, email marketing, idigress.fm, instagram, copywriting, linkedin strategy, idigress, sales, quantity, networking, negotiation false full 2894f9dc-8838-49df-afe2-910cd9ae5079 73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable. 

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Tue, 8 Nov 2022 10:00:00 +0000 troy@findtroy.com (Troy Sandidge, JP Hightek) https://iDigress.fm In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable. 

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek Troy Sandidge, JP Hightek 00:16:29 In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. entrepreneurship, consistency, content marketing, youtube, communication, branding, social media marketing, motivation, small business, perception, growth hacking, content marketing strategies, twitter, sales practices, conviction, global branding, strategy hacker, systems, content library, tiktok, social influencers, content engine, productivity, content, marketing, ecommerce, profitability, black businesses, automation, success, troy sandidge, linkedin, jp hightek, health boundaries, growth, ask the strategy hacker, content creators university, instagram, content creators, sales, negotiation, mental health false full aa38c465-7965-4493-b90a-c1e678c25733 72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the process required to help you grow in your content and in your business,  and the results of that from my book to being the host of INBOUND 2022 and more. 

We also discuss your time management, chasing your vision, embracing your gift, productivity fundamentals, creating automation and systems, and accepting change in order to evolve. A lot of content creators aren't making money, aren't breaking into their niche industry, and aren't gaining the visibility and opportunities they want because they aren't disciplined and patient in their content creation development. JP and I talk about what you can do as a content creator to change that.

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Mon, 7 Nov 2022 17:16:22 +0000 troy@findtroy.com (JP Hightek, Troy Sandidge) https://iDigress.fm In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the process required to help you grow in your content and in your business,  and the results of that from my book to being the host of INBOUND 2022 and more. 

We also discuss your time management, chasing your vision, embracing your gift, productivity fundamentals, creating automation and systems, and accepting change in order to evolve. A lot of content creators aren't making money, aren't breaking into their niche industry, and aren't gaining the visibility and opportunities they want because they aren't disciplined and patient in their content creation development. JP and I talk about what you can do as a content creator to change that.

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek JP Hightek, Troy Sandidge 00:21:47 In this "Ask The Strategy" episode, I talk with JP Hightek about how to create content to increase your GAP — Growth Authority, and Profitability. This is part one of a two-part episode. In this "Ask The Strategy" episode, I talk with JP Hightek about how to create content to increase your GAP — Growth Authority, and Profitability. This is part one of a two-part episode. entrepreneurship, consistency, content marketing, social media, positioning, small business growth, communication, livestream, branding, how to be a content creator, social media marketing, small business, social media influencers, growth hacking, awareness, twitter, sponsorships, conviction, global branding, branding advice, selling, strategy hacker, tiktok, marketing, buyer persona, money, sells, content creators univesity, podcasting, psychology, ecommerce, profitability, black businesses, engagement, clarity, likes, small businesses, troy sandidge, linkedin, jp hightek, shares, growth, ask the strategy hacker, contentcreatorsuniversity.com, instagram, content creators, authority, gap, negotiation, social selling false full 0f6ac0ea-1259-4ffb-809f-53761a4223d3 71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer. Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. 

P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Fri, 4 Nov 2022 11:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. 

P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer. Troy Sandidge 00:22:35 Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. entrepreneurship, business failure, growth podcast, branding, social media marketing, trends, sales call, black friday, culture, growth hacking, revops, market, marketplace, sales offer, sales pipeline, offer, selling, bull, opperations, strategy podcast, brand positioning, too big, persistence, no, salesman, business opperations, productivity, patience, hard stop, faster, marketing, demand, slow down, cyber monday, scalability, rejection, i digiress, drive revenue, sales strategy, sales podcast, startups, precision, troy sandidge, marketing podcast, email marketing, fast, growth, business, idigress, pause, sales, business success false full ea73a6a5-fd2b-47a8-8e4e-95094ffc7e40 70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity! A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or service.

The biggest reason you're not getting where you want to go, making the money you want to make is because you aren't being clear enough about who you serve, what it is that you do, what marketing tactics you need to do, your sales techniques you need to implement, and your brand messaging. You may think you are speaking in a language your ICP can understand and see the value of your MVP. But let's keep it real, if that were the case, you'd be making the money and success you wanted by now.

This episode is not meant to hurt but to provide tough love and challenge you to look at every part of your business differently in order for you to grow to the level you want starting right now. 

P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! 

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Mon, 31 Oct 2022 06:29:51 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or service.

The biggest reason you're not getting where you want to go, making the money you want to make is because you aren't being clear enough about who you serve, what it is that you do, what marketing tactics you need to do, your sales techniques you need to implement, and your brand messaging. You may think you are speaking in a language your ICP can understand and see the value of your MVP. But let's keep it real, if that were the case, you'd be making the money and success you wanted by now.

This episode is not meant to hurt but to provide tough love and challenge you to look at every part of your business differently in order for you to grow to the level you want starting right now. 

P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! 

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity! Troy Sandidge 00:23:39 A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value and will not buy your product or service. A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value and will not buy your product or service. financial advice, cash flow, mvp, growth podcast, branding, cost, seven figures, social media marketing, small business, hubspot podcast network, growth hacking, how to grow a business, how to start a business, growth hacker, findtroy.com, twitter, agorapulse, sustainability, enterprize, business behavior, marketing strategy, selling, strategy hacker, opperations, eight figures, strategy podcast, brand positioning, six figures, making money, value, facebook, smb, hubspot, freelance, nine figures, money, psychology, money moves, profitability, scaling, prospecting, truth, clarity, scalability, i digiress, black podcast, startups, business podcast, troy sandidge, icp, linkedin, buying persona, marketing podcast, consulting, messaging, business, idigress.fm, copywriting, agency, consultant, price, negotiations, sales, networking, finance false full 7f04b047-a48c-4128-98f7-e76bd35e9dbe 69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers. This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. 

And if you wanted a complete play-by-play of my entire experience at INBOUND 2022, it is far too long for a podcast episode, but I got you covered as you can click on the link below to watch a debrief on Instagram Live that's over an hour long of me sharing every intimate detail I can think of giving reactions, answers questions, and much more.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my Top 5 Moments of INBOUND 2022 here.

Watch my full play-by-play Instagram Live recap of INBOUND 2022 here.

Register for INBOUND 2023 and get a discount while you can here.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Mon, 17 Oct 2022 15:44:19 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. 

And if you wanted a complete play-by-play of my entire experience at INBOUND 2022, it is far too long for a podcast episode, but I got you covered as you can click on the link below to watch a debrief on Instagram Live that's over an hour long of me sharing every intimate detail I can think of giving reactions, answers questions, and much more.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my Top 5 Moments of INBOUND 2022 here.

Watch my full play-by-play Instagram Live recap of INBOUND 2022 here.

Register for INBOUND 2023 and get a discount while you can here.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers. Troy Sandidge 00:23:52 This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. president barack obama, entrepreneurship, elevators, growth strategy, marketing tactics, reaction, communication, webinars, emcee, black at inbound, cx, hubspot podcast network, buyers, customer experience, experience, viola davis, hubspot, host, marketing, public speaking, summits, b2b marketing, obama day, conferences, entrepreneurs, storytelling, business, inbound, seminars, inbound 2022, sales tactics, sales, advocates false full c8900484-e48d-4f06-a158-d6b4a0c2fc4d 68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More! This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama,  and much more. So let's dive in and talk about it! 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my Top 5 Moments of INBOUND 2022 here.

Register for INBOUND 2023 and get a discount while you can here.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Mon, 17 Oct 2022 11:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama,  and much more. So let's dive in and talk about it! 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my Top 5 Moments of INBOUND 2022 here.

Register for INBOUND 2023 and get a discount while you can here.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More! Troy Sandidge 00:18:20 This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama, and much more. So let's dive in and talk about it! This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama, and much more. So let's dive in and talk about it! president barack obama, entrepreneurship, growth strategy, mindset, emcee, black at inbound, jane goodall, small business, hubspot podcast network, findtroy.com, hubspot super admin, crm, inspiration, strategy hacker, strategy podcast, hubspot.com, imposter syndrome, viola davis, hubspot, opportunity, performance, marketing, public speaking, open doors, b2b marketing, dr marcus collins, get ready, preparation, entrepreneurs, business podcast, troy sandidge, storytelling, marketing podcast, growth, inbound, opportunities, inbound 2022, sales, barack obama false full e5e21e6b-4bbf-4920-8fa8-dd9b3ccf6b8c 67. How To Create A Growth Engine For Startups To Survive, Thrive, & Stay Alive Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode.

I spoke to hundreds of startup founders as a keynote speaker at Glorium Technologies' Startups: Funding & Beyond 2022, where I gave all the essential tea to building the infrastructure and instilling the concepts necessary for your startup to be among the 10% that make it all the way. This episode pulls from my live keynote as well as my book. The link to the full keynote is below.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my keynote session at Startups: Funding & Beyond 2022

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Mon, 10 Oct 2022 12:27:33 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode.

I spoke to hundreds of startup founders as a keynote speaker at Glorium Technologies' Startups: Funding & Beyond 2022, where I gave all the essential tea to building the infrastructure and instilling the concepts necessary for your startup to be among the 10% that make it all the way. This episode pulls from my live keynote as well as my book. The link to the full keynote is below.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my keynote session at Startups: Funding & Beyond 2022

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 67. How To Create A Growth Engine For Startups To Survive, Thrive, & Stay Alive Troy Sandidge 00:27:56 Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode. Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode. growth strategy, valuation, hyper-growth, mvp, social media marketing, growth engine, minimum viable product, cx, accelerator, growth hacking, founders, revenue, customer experience, sustainability, growing revenue, venture capital, startup business plan, selling, strategy hacker, business tactics, private equity, agile, growth strategies, strategize up, startup podcast, content engine, lean startup, traction, seed, glorium technologies, tech startup, roi, guru conference, hypergrowth, marketing engine, unicorn, scalability, tech, ip, startups, startup marketing, business podcast, b2b, saas, icp, marketing podcast, value prop, exit strategy, funding, disrupt, daymond john, sales, b2c, keynote, launch false full 9befb6cd-f077-47d2-886e-4afcd4d2a5b0 66. Pay Me What You Owe Me — How To Navigate Seasons Of Famine & Still Obtain Abundance Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.

People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in your business? Are your systems, infrastructure, and stack efficient? Stay ready so you don't have to get ready.

Unfortunately, if you've been in business long enough, these things will inevitably happen. Your job is to make sure when the unexpected happens, it doesn't completely destroy your business. Having the right mindset, structures, systems, sales framework, and marketing ideologies in place can help. This is the way.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 22 Sep 2022 05:30:15 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.

People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in your business? Are your systems, infrastructure, and stack efficient? Stay ready so you don't have to get ready.

Unfortunately, if you've been in business long enough, these things will inevitably happen. Your job is to make sure when the unexpected happens, it doesn't completely destroy your business. Having the right mindset, structures, systems, sales framework, and marketing ideologies in place can help. This is the way.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 66. Pay Me What You Owe Me — How To Navigate Seasons Of Famine & Still Obtain Abundance Troy Sandidge 00:29:56 Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you. Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you. collections, entrepreneurship, growth strategy, optimization, content marketing, sows, social media, no middle, mindset, social media marketing, sales strategies, small business, proposals, network, growth mindset, strategy, marketplace, proper preparation prevents poor performance, revenue, crm, agorapulse, business strategy, sustainability, failure, accounting, marketing strategy, stock market, selling, strategy hacker, systems, strategy podcast, rihanna, smbs, triumph, hubspot, marketing, capacity, the rock, business performance, money moves, roi, i digress, profitability, guru conference, community, how to grow my business, preparation, freelancers, go to market, growth mentality, business contracts, strategy hackers, success, scalability, contracts, business podcast, troy sandidge, b2b, recession, marketing podcast, growth, business, connection, inbound, abundance, enterprise, agency, famine, idigress, sales tactics, winning, sales, b2c, business success, networking, pay me what you owe me, finance, social selling false full 2506c9ad-3549-4ebd-9acf-e1e8c1270cc9 65. Set Goals. Achieve Goals. Repeat. Growth in anything requires consistency and productivity in your actions.

Stop saying what you can't do and start making the time necessary to do.

Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Their opinion doesn’t determine your value. You determine your value by your outputs and outcomes.

Everyone wants to be like Michael Jordan. Not everyone has the mentality to continue to work like him, even when some of the very ones he looked up to the most doubted his ability, dismissed his potential, and dismantled his desire to achieve what we all know now he could do and did in fact achieve. But to be like Mike, you have to continue the path no matter what happens.

Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

It’s the little wins compounded over time that help you capitalize on the big moments.

So if you want to be the MJ of your field, industry, business, etc, make sure you maintain the tenacity, determination, hunger, poise, patience, fortitude, diligence, and work ethic necessary to do so.

No one can’t write your story but you.

So stop giving outside opinions that don’t line up the power to create the narrative of how far you can go or what you can be.

You are in the process of writing your story.

Do the work. Set your goals. Achieve your goals. And watch how much growth you achieve.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 2 Sep 2022 04:07:13 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Growth in anything requires consistency and productivity in your actions.

Stop saying what you can't do and start making the time necessary to do.

Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Their opinion doesn’t determine your value. You determine your value by your outputs and outcomes.

Everyone wants to be like Michael Jordan. Not everyone has the mentality to continue to work like him, even when some of the very ones he looked up to the most doubted his ability, dismissed his potential, and dismantled his desire to achieve what we all know now he could do and did in fact achieve. But to be like Mike, you have to continue the path no matter what happens.

Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

It’s the little wins compounded over time that help you capitalize on the big moments.

So if you want to be the MJ of your field, industry, business, etc, make sure you maintain the tenacity, determination, hunger, poise, patience, fortitude, diligence, and work ethic necessary to do so.

No one can’t write your story but you.

So stop giving outside opinions that don’t line up the power to create the narrative of how far you can go or what you can be.

You are in the process of writing your story.

Do the work. Set your goals. Achieve your goals. And watch how much growth you achieve.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 65. Set Goals. Achieve Goals. Repeat. Troy Sandidge 00:26:53 Growth in anything requires consistency and productivity in your actions. Stop saying what you can't do and start making the time necessary to do. Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat. Growth in anything requires consistency and productivity in your actions. Stop saying what you can't do and start making the time necessary to do. Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat. manifestation, entrepreneurship, prosperity, goals, growth podcast, pandemic, mindset, motivation, set, hubspot podcast network, win, revenue, inspiration, business strategy, sustainability, michael jordan, conviction, failure, confidence, strategy hacker, perseverance, patience, marketing, money, decision making, roi, i digress, durability, coca cola, repeat, set goals, grit, discipline, achieve, success, scalability, timeline, determination, business podcast, troy sandidge, marketing podcast, growth, business, executive, idigress, winning, endure, google, life false full ab571d3c-9808-4ced-8ab0-89115a527c7b 64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal Acceleration Everybody wants to grow, and they want to grow fast. 

Everyone wants to scale, and they want to scale even faster. 

We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. 

Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential.  

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 26 Aug 2022 11:03:47 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Everybody wants to grow, and they want to grow fast. 

Everyone wants to scale, and they want to scale even faster. 

We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. 

Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential.  

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal Acceleration Troy Sandidge 00:27:09 Everybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential. Everybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential. growth engines, entrepreneurship, growth strategy, content marketing, thunder, growth podcast, branding, growth acceleration, small business, growth hacking, content distribution, strategy, revenue, scale, sustainability, marketing strategy, racing, strategy hacker, brand strategy, smb, momentum, acceleration, marketing, power, profitability, scaling, lightning, success, speed, scalability, profit, sales strategy, startups, pitching, business podcast, business profits, troy sandidge, b2b, marketing podcast, messaging, fast, growth, scaleups, enterprise, content marketing strategy, idigress, b2c false full b32aa698-8f23-442d-b76d-eb3b0446a3d3 63. The #1 Psychological Approach And Best Practices By Amazon To Becoming A Better Leader & Maximizing The Productivity Of Your Team Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.

Pulling from Amazon's Leadership Principles, Maslow's Hierarchy of Needs, and McClelland's Human Motivation Theory, I break down how you can triangulate the most effective path to evolving yourself into the best leader you can be while developing your team to be more productive, driven, motivated, accountable, and successful while simultaneously creating a dynamic culture that retains your employees and accelerates your business success sustainably.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 19 Aug 2022 02:07:16 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.

Pulling from Amazon's Leadership Principles, Maslow's Hierarchy of Needs, and McClelland's Human Motivation Theory, I break down how you can triangulate the most effective path to evolving yourself into the best leader you can be while developing your team to be more productive, driven, motivated, accountable, and successful while simultaneously creating a dynamic culture that retains your employees and accelerates your business success sustainably.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 63. The #1 Psychological Approach And Best Practices By Amazon To Becoming A Better Leader & Maximizing The Productivity Of Your Team Troy Sandidge 00:21:23 Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible. Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible. david mcclelland, amazon leaderhship principles, entrepreneurship, self-actualization, growth strategy, growth podcast, motivation, hubspot podcast network, abraham maslow, culture, amazon, acceptance, human theory, reassuring, system, teamwork, inspiration, heard, great leaders, sociological, business strategy, process, leadership, strategy hacker, leadership strategy, strategy podcast, human motivation, mcclelland human motivation theory, accountability, active listening, productivity, marketing, psychology, power, honesty, maslow hierarchy of needs, community, maslow, energetic, agency summit, affiliation, diplomatic, success, listener, scalability, becoming a leader, small businesses, troy sandidge, work culture, leader quotes, b2b, marketing podcast, growth, business, leadership goals, human needs, authority, agency, relationships false full 97d75b08-acc2-45f9-8c6b-776eb4d54862 62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive Revenue Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.

There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement.

The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace. 

Mastering both skills of thinking like a farmer and a builder will help ensure the continuation of your business now and the success of your business in the weeks, months, and years to come.

Let's break down why we need to approach sales as to sowing seeds and how building bridges is better than constructing sales funnels to drive more revenue in a more simplified, durable way in these modern times.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 5 Aug 2022 12:03:20 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.

There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement.

The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace. 

Mastering both skills of thinking like a farmer and a builder will help ensure the continuation of your business now and the success of your business in the weeks, months, and years to come.

Let's break down why we need to approach sales as to sowing seeds and how building bridges is better than constructing sales funnels to drive more revenue in a more simplified, durable way in these modern times.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive Revenue Troy Sandidge 00:29:10 Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building. Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building. sowing, entrepreneurship, growth strategy, optimization, social media is the highway, pandemic, social media marketing, hubspot podcast network, growth hacking, strategy, revenue, agorapulse, business strategy, sustainability, farming, sales funnel, marketing strategy, positivity, strategy hacker, nurturing, planting, strategize up, post-pandemic, productivity, hubspot, marketing, psychology, profitability, social media strategy, business science, agency summit, sales negotiations, agorapulse agency summit, seeds, scalability, rejection, drive revenue, sales strategy, business podcast, troy sandidge, bridges, marketing funnel, icp, recession, marketing podcast, marketing business podcast, business, idigress.fm, growing, pipeline, agency, financing, idigress, sales tactics, sales, networking, philosophy false full 9ba05458-669f-4a4e-8576-7a96094bd402 61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life Happy Are you good at prospecting?

Every business must do it, and every successful business is good at it.

But the approach and strategy to holistic prospecting have changed drastically.

To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.

And you must understand the difference between intent and actual action. Don't confuse or mistake the two.

Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message.

But have you identified how you want to win business and have clients, customers, and community who allow you to have the business and ultimately the life you want from it? Let's go deeper and explore how to create the criteria for optimal prospecting to attain and retain business that will make your life happy!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Mon, 25 Jul 2022 12:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Are you good at prospecting?

Every business must do it, and every successful business is good at it.

But the approach and strategy to holistic prospecting have changed drastically.

To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.

And you must understand the difference between intent and actual action. Don't confuse or mistake the two.

Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message.

But have you identified how you want to win business and have clients, customers, and community who allow you to have the business and ultimately the life you want from it? Let's go deeper and explore how to create the criteria for optimal prospecting to attain and retain business that will make your life happy!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life Happy Troy Sandidge 00:27:58 Are you good at prospecting? Every business must do it, and every successful business is good at it. But the approach and strategy to holistic prospecting have changed drastically. To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business. Are you good at prospecting? Every business must do it, and every successful business is good at it. But the approach and strategy to holistic prospecting have changed drastically. To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business. growth strategy, intent, small business, hubspot podcast network, strategy, business opportunities, business strategy, sales pipeline, selling, strategy hacker, prospects, actions, smb, entreprenurship, marketing, outbound marketing, capacity, prospecting, client profile, tech, sales strategy, entrepreneurs, sales podcast, business podcast, troy sandidge, b2b, saas, icp, how to sell, marketing podcast, audience development, business, opportunities, enterprise, inbound marketing, idigress, sales false full 95504fb3-cf3a-4f1d-9c3a-3f191a608389 60. How To Master Your Craft In Just 10,000 Hours Many people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level.

To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours.

Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right?

But in actuality, that’s a lot of time to invest.

Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Mon, 18 Jul 2022 04:57:26 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Many people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level.

To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours.

Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right?

But in actuality, that’s a lot of time to invest.

Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 60. How To Master Your Craft In Just 10,000 Hours Troy Sandidge 00:27:23 Many people have a ton of talent. But there aren’t that many who have the discipline, the determination, and the drive to manifest the potential of their talent to an extremely high level. To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours. Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right? But in actuality, that’s a lot of time to invest. Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are! Many people have a ton of talent. But there aren’t that many who have the discipline, the determination, and the drive to manifest the potential of their talent to an extremely high level. To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours. Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right? But in actuality, that’s a lot of time to invest. Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are! greatness, entrepreneurship, growth strategy, lebron james, ability, optimization, solutions, self improvement, kobe bryant, transformation, mindset, malcolm gladwell, motivation, sustain, improvement, hubspot podcast network, encouragement, revops, talent, operations, strategy, training, time management, system, agorapulse, mastery, business improvement, nba, vision, business strategy, sustainability, michael jordan, basketball, elevation, smb, hubspot, marketing, employment, hours, power, i digress, guru conference, scaling, growth mentality, success, passion, development, scalability, steph curry, learning, mamba mentality, troy sandidge, b2b, master, business, idigress, daymond john, b2c, studying, entrepreneur false full 82bacafe-3db2-4e98-a371-37ec13abf5d6 59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow! It is common knowledge that matter exists in three states—liquid, solid, and gas.  

Water can transition between these states depending on the temperature it is exposed to.

Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment.  

A big reason for us not growing and taking action comes down to our thinking.

Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.

Are we in the right state of mind in order to position ourselves and/or our business to be in the right state to grow?

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 1 Jul 2022 00:26:54 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm It is common knowledge that matter exists in three states—liquid, solid, and gas.  

Water can transition between these states depending on the temperature it is exposed to.

Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment.  

A big reason for us not growing and taking action comes down to our thinking.

Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.

Are we in the right state of mind in order to position ourselves and/or our business to be in the right state to grow?

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow! Troy Sandidge 00:29:53 It is common knowledge that matter exists in three states—liquid, solid, and gas. Water can transition between these states depending on the temperature it is exposed to. Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment. And a big reason for us not growing and taking action comes down to our thinking. Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed. It is common knowledge that matter exists in three states—liquid, solid, and gas. Water can transition between these states depending on the temperature it is exposed to. Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment. And a big reason for us not growing and taking action comes down to our thinking. Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed. language, entrepreneurship, growth strategy, optimization, thoughts, growth podcast, sociology, transformation, mindset, belief, findtroy, hubspot podcast network, growth hacking, idigress podcast, customer, awareness, business strategy, ideas, brainstorming, marketing strategy, strategy hacker, ambassador, innovation, agency accelerated, active listening, hubspot, opportunity, acceleration, thinking, psychology, business growth, power, customer advocacy, consumption, community, hiring, pivot, success, tech, business podcast, troy sandidge, b2b, saas, icp, marketing podcast, growth, idigress.fm, brain power, job hunting, agency, idigress, b2c, networking false full 098bd675-d32e-4e45-8285-75a0819552ed 58. The Four Currencies You Must Have In Order To Achieve In Business And In Life There are only four true currencies out there. And no, I’m not talking about crypto. 

The four currencies are:
1. Your Time
2. Your Money
3. Your Knowledge
4. Your Skill

This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


 

]]> Mon, 20 Jun 2022 09:48:15 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm There are only four true currencies out there. And no, I’m not talking about crypto. 

The four currencies are:
1. Your Time
2. Your Money
3. Your Knowledge
4. Your Skill

This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


 

]]> 58. The Four Currencies You Must Have In Order To Achieve In Business And In Life Troy Sandidge 00:28:53 There are only four true currencies out there. And no, I’m not talking about crypto. The four currencies are: 1. Your Time 2. Your Money 3. Your Knowledge 4. Your Skill This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally. There are only four true currencies out there. And no, I’m not talking about crypto. The four currencies are: 1. Your Time 2. Your Money 3. Your Knowledge 4. Your Skill This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally. greatness, pokemon, entrepreneurship, video marketing, growth strategy, business plan, optimization, positioning, branding, motivation, power of words, small business, market value, revops, strategy, time management, revenue, twitter, business strategy, sustainability, marketing strategy, selling, strategy hacker, education, value, sales enabelment, skill, marketing, money, time, knowledge, i digress, currency, success, scalability, tech, troy sandidge, b2b, saas, linkedin, trial and error, business, just do it, idigress, sales, networking false full 9c08bc48-15dd-4572-bbd3-3a9d3e9839ce 57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline Did you know that growing a business is actually difficult? I'm sure you did.

But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?

Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. 

This episode dives into  the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.

Sales always comes down to meaningful relationships.

My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.

• Buyers
• Advocates
• Elevators

Too many are focused only on those who can buy and eliminate those who can’t or have no need to buy right now. Which is the wrong approach. You’ll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren’t a buyer, don’t just end the call. Every conversation is valuable and can lead to more invaluable conversations.

Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.

You’ll go from thinking win-lose situation to embracing a win-win mentality!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 14 Jun 2022 06:37:48 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Did you know that growing a business is actually difficult? I'm sure you did.

But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?

Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. 

This episode dives into  the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.

Sales always comes down to meaningful relationships.

My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.

• Buyers
• Advocates
• Elevators

Too many are focused only on those who can buy and eliminate those who can’t or have no need to buy right now. Which is the wrong approach. You’ll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren’t a buyer, don’t just end the call. Every conversation is valuable and can lead to more invaluable conversations.

Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.

You’ll go from thinking win-lose situation to embracing a win-win mentality!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline Troy Sandidge 00:24:53 Did you know that growing a business is actually difficult? I'm sure you did. But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity? Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. Learn the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline. Did you know that growing a business is actually difficult? I'm sure you did. But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity? Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. Learn the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline. marketing agency, acquisition, ceos, elevators, growth strategy, solutions, a, findtroy, small business, hubspot podcast network, conversions, buyers, strategy, agorapulse, idigiress, sustainability, sales pipeline, marketing strategy, sales training, selling, strategy hacker, referrals, sales development, agencies, strategize up, hubspot, find troy, marketing, money, reviews, emails, idigiress podcast, executive leadership, demand generation, sales enablement, sales pitch, strategy hackers, success, scalability, tech, growth hack, virality, troy sandidge, b2b, saas, linkedin, lead qualification, growth, business, agency, conversations, advocates, b2c, networking, relationships, growth secrets, testimonials, business relationships false full 7b79b63a-f7c1-4e9c-a576-c1a53fc4e42f 56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth] Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?

The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.

70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. 

This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.

(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 27 May 2022 08:55:16 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?

The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.

70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. 

This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.

(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth] Troy Sandidge 00:29:03 Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond? 70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second. Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond? 70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second. acquisition, growth marketing strategy, growth strategy, sustainable, cash flow, positioning, state of business, social media marketing, business accounting, state of social media, growth hacking, conversions, revops, marketplace, revenue, creators, twitter, scale, agorapulse, bdms, business strategy, sustainability, failure, sales pipeline, marketing strategy, selling, selling tactics, agencies, brand strategy, kpi, close the deal, agency accelerated, sdrs, marketing, cfo, marketing agencies, scalability, tech, sales strategy, entrepreneurs, selling techniques, business operations, small businesses, troy sandidge, saas, elon musk, lottery, how to sell, okr, marketing business podcast, growth, business, i digres, state of the union, idigress, b2bs, sales false full e9530f86-c3d8-4884-aa9b-ab9136129fb1 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media? Do you want to generate more growth for your business? Of course, you do. 

But the biggest thing holding companies back from achieving their desired growth comes down to perspective. 

How do you perceive your marketing, messaging, and marketplace? 

How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?

Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Use Analytics To Increase Your ROI

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 19 May 2022 11:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Do you want to generate more growth for your business? Of course, you do. 

But the biggest thing holding companies back from achieving their desired growth comes down to perspective. 

How do you perceive your marketing, messaging, and marketplace? 

How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?

Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Use Analytics To Increase Your ROI

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media? Troy Sandidge 00:28:58 Do you want to generate more growth for your business? Of course, you do. The biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Do you want to generate more growth for your business? Of course, you do. The biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. growth marketing strategy, investing, growth strategy, optimization, branding, social media marketing, clients, hubspot podcast network, growth hacking, revenue, data analytics, sustainability, marketing segmentation, marketing strategy, selling, ga4, business opperations, strategize up, agency accelerated, hubspot, marketing, outbound marketing, customers, roi, profitability, automation, success, scalability, i digiress, troy sandidge, icp, growth, business, mrr, inbound, inbound marketing, idigress, outbound, arr, google analytics, sales false full 4a76f8fc-78b9-44b3-b0ae-8f521844fdca 54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth? Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?  

Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?

The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.

I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 6 May 2022 12:36:16 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?  

Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?

The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.

I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth? Troy Sandidge 00:29:23 Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know? Is your organization even running and tracking things in an optimal way for you to know what's working and what's not? The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good. Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know? Is your organization even running and tracking things in an optimal way for you to know what's working and what's not? The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good. marketing agency, entrepreneurship, growth strategy, optimization, content marketing, social media, logic, branding, social media marketing, c suite, r&d, revops, strategy, revenue, teamwork, agorapulse, business strategy, growth marketing, black business, leadership, strategy hacker, webdev, investment, marketing development, marketing vs sales, smb, agency accelerated, b2b agency, productivity, investments, marketing, marketing stack, business growth, corporate america, roi, i digress, marketing tech, quality vs quantity, ceo, attribution, strategy hackers, development, business development, production, fractional cmo, digital marketing, ngo, small businesses, troy sandidge, b2b, marketing consulting, mrr, execution, okrs, agency, idigress, arr, sales, b2c, kpis, mental health, cmo false full 6fbee477-5a68-403f-baf9-632f70ca443d 53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year! On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. 

P.S. You will also find some bonus content where I talk about the creator economy, Web3, NFTS, blockchain, and community.

Beyond The Episode Gems:

Learn more about S.O.A.P. in this featured interview I did with MarTechVibe: Have You Applied S.O.A.P.?

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Mon, 25 Apr 2022 13:10:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. 

P.S. You will also find some bonus content where I talk about the creator economy, Web3, NFTS, blockchain, and community.

Beyond The Episode Gems:

Learn more about S.O.A.P. in this featured interview I did with MarTechVibe: Have You Applied S.O.A.P.?

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year! Troy Sandidge 00:23:36 On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. entrepreneurship, growth strategy, marketing technology, data, social media, growing a business, analytics, cx, amazon, nfts, personalization, customer journey, creators, marketing 101, twitter, crm, agorapulse, customer experience, business strategy, sustainability, efficiency, money strategy, simplify, processes, cms, sales pipeline, marketing strategy, martech, systems, ga4, omni, facebook, simplification, omnichannel, smbs, prove roi, strategize up, hubspot, b2b strategy, creator economy, business growth, b2b marketing, roi, martech stack, automation, sustaining, blockchain, scalability, tech, sales strategy, technology, web3, tech stack, marketing automation platform, marketing data, small businesses, map, linkedin, martechvibe, omnichannel communication, google false full ad1a6120-2ab3-4989-941c-8e29b0f8d33a 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business. iDigress is nominated for a Webby award!  

In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.

Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:

You can cast your vote for iDigress here: wbby.co/pod-creativity

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 14 Apr 2022 17:02:07 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm iDigress is nominated for a Webby award!  

In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.

Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:

You can cast your vote for iDigress here: wbby.co/pod-creativity

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business. Troy Sandidge 00:29:57 iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business. iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business. marketing agency, video marketing, growth strategy, goals, social media, growing a business, social media marketing, behavior science, jessika phillips, small business, hubspot podcast network, growth hacking, revops, black creator, idigress podcast, strategy, revenue, twitter, agorapulse, business strategy, stephanie liu, sustainability, black business, marketing strategy, partnerships, strategy hacker, the webbys, agency accelerated, hubspot, webby nominated, webbys, marketing, webby awards, psychology, creator economy, video strategies, social roi, roi, profitability, social science, collaboration, return on investment, scalability, i digiress, sales strategy, troy sandidge, b2b, linkedin, email marketing, business, instagram, market segmentation, agency, idigress, social proof, black podcaster, networking, social selling false full 1331412b-4662-441b-ae7f-3f2fe0e768a2 51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market. Many of you are making noise but not saying what your ideal audience wants to hear.

You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.

You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Learn more and join the Social Media Pulse Community for free

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 1 Apr 2022 08:02:14 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Many of you are making noise but not saying what your ideal audience wants to hear.

You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.

You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Learn more and join the Social Media Pulse Community for free

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market. Troy Sandidge 00:24:33 Many of you are making noise but not saying what your ideal audience wants to hear. You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception. You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market. Many of you are making noise but not saying what your ideal audience wants to hear. You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception. You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market. language, growth strategy, positioning, sales growth, tone, branding, ui, copy, hubspot podcast network, revops, revenue, business strategy, sustainability, marketing strategy, vcs, leads, strategize up, hubspot, design, ux/ui, i digress, scalability, tech, sales strategy, startups, troy sandidge, b2b, saas, messaging, crowdfunding, copywriting, content strategy, funding, idigress, b2c, ux, devops false full 2d667b43-4d84-4b87-85fb-d9f8864d78ce 50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success! We made it to Episode 50!

In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. 

This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy this episode!

P.S. Don't forget to leave a review and tag me on Twitter with your favorite episode or moments of iDigress. I will select among those who participate to give away a few copies of my book.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and David J.P. Fisher

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Wed, 30 Mar 2022 18:49:16 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm We made it to Episode 50!

In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. 

This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy this episode!

P.S. Don't forget to leave a review and tag me on Twitter with your favorite episode or moments of iDigress. I will select among those who participate to give away a few copies of my book.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and David J.P. Fisher

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success! Troy Sandidge 00:29:39 We made it to Episode 50! In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. We made it to Episode 50! In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. consistency, growth strategy, content marketing, motivation, findtroy, hubspot podcast network, encouragement, growth mindset, podcast movement, 50th episode, inspiration, agorapulse, business strategy, marketing strategy, strategy hacker, faith, strategize up, agency accelerated, hubspot, new book, b2b marketing, episode 50, book release, celebration, strategy hackers, success, tech, i digiress, troy sandidge, b2b, saas, growth, reflection, content strategy, idigress, giveaway, b2c, success mindset false full f6c68b4d-d287-4621-8366-64ea4f4bc909 49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.

On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse how to build a customer advocacy program and why it's important to your content marketing strategy and your bottom line featuring Adobe's Global Head of Customer Advocacy, Kevin Lau.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Phil's full live stream interview with me: Sales & Marketing  Processes Debunked

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Kevin Lau

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Mon, 21 Mar 2022 11:24:33 +0000 troy@findtroy.com (Troy Sandidge, phil gerbyshak) https://iDigress.fm Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.

On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse how to build a customer advocacy program and why it's important to your content marketing strategy and your bottom line featuring Adobe's Global Head of Customer Advocacy, Kevin Lau.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Phil's full live stream interview with me: Sales & Marketing  Processes Debunked

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Kevin Lau

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions Troy Sandidge, phil gerbyshak 00:29:58 Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022. Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022. quality, hubspot podcast network, growth hacking, conversions, content distribution, growth marketing strategies, phil gerb, distribution, business strategy, stephanie liu, live streaming, sales pipeline, marketing strategy, selling, referrals, video recording, livestreaming, activation, strategize up, agency accelerated, hubspot, marketing, outbound marketing, sales activation, organic marketing, social media strategy, phil gerbyshak, i digiress, content quality, kevin lau, troy sandidge, growth, business, business psychology, thought leadershipo, marketing activation, streamyard, inbound marketing, content strategy, conversations, content marketing strategy, idigress, sales tactics, adobe, sales false full bccc1119-f878-4522-ab02-7e0b0e850419 48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability! Let's be honest, scaling a business is not for the faint of heart.

It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.

In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.

On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Kieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARR

Kieran Flanagan's newsletter: KieranFlanagan.io

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Paddy McGill

See the Top 80 Marketing Podcats by FeedSpot

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 11 Mar 2022 00:54:16 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Let's be honest, scaling a business is not for the faint of heart.

It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.

In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.

On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Kieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARR

Kieran Flanagan's newsletter: KieranFlanagan.io

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Paddy McGill

See the Top 80 Marketing Podcats by FeedSpot

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability! Troy Sandidge 00:28:10 Let's be honest, scaling a business is not for the faint of heart. It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence. In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth. On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals. Let's be honest, scaling a business is not for the faint of heart. It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence. In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth. On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals. growth strategy, branding, mindset, high-growth, hubspot podcast network, growth hacking, billion, revops, growth mindset, revenue, founder, scale-up companies, crm, agorapulse, ahrefs, business strategy, stephanie liu, sustainability, marketing strategy, fortune 500, strategy hacker, restream, brand positioning, paddy mcgill, smbs, brand strategy, agency accelerated, hubspot, marketing, psychology, marketing stack, idgiress, money moves, kieran flanagan, cfo, scalability, tech, risk, technology, startups, troy sandidge, saas, linkedin, business, executive, money mindset, cto, thought leadership, arr, scale-up, cmo false full 0ad25c96-a8f9-431f-8419-8f02c02cfe79 47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags! Who wants to make some money? 

A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.

Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.

This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want.

P.S. Want a chance at $50,000 for your business?  I share an opportunity on how this episode, so listen up!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Hear the full recording  featuring Aneka Grandison, A. Fitzgerald Hardnett, and myself on Clubhouse here

Watch the live stream featuring Jessika Phillips, Mike Gingerich, and myself on YouTube here

You can also read the full article breakdown on Why Your Marketing + Money Mindset Matters In Business here

FedEx 2022 Small Business Grant Contest:

Enter the FedEx 2022 Small Business Grant Contest here for your chance  to win up to $50,000 for your business!

The deadline to enter the FedEx 2022 Small Business Grant Contest is February 28th, so get to it!

I explain how the contest works, the criteria, and the prizes in more detail here, and the steps to submit your entry here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 22 Feb 2022 00:37:33 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Who wants to make some money? 

A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.

Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.

This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want.

P.S. Want a chance at $50,000 for your business?  I share an opportunity on how this episode, so listen up!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Hear the full recording  featuring Aneka Grandison, A. Fitzgerald Hardnett, and myself on Clubhouse here

Watch the live stream featuring Jessika Phillips, Mike Gingerich, and myself on YouTube here

You can also read the full article breakdown on Why Your Marketing + Money Mindset Matters In Business here

FedEx 2022 Small Business Grant Contest:

Enter the FedEx 2022 Small Business Grant Contest here for your chance  to win up to $50,000 for your business!

The deadline to enter the FedEx 2022 Small Business Grant Contest is February 28th, so get to it!

I explain how the contest works, the criteria, and the prizes in more detail here, and the steps to submit your entry here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags! Troy Sandidge 00:29:44 Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money. Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it. This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want. P.S. Want a chance at $50,000 for your business? I share an opportunity on how this episode, so listen up! Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money. Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it. This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want. P.S. Want a chance at $50,000 for your business? I share an opportunity on how this episode, so listen up! entrepreneurship, aneka grandison, martech podcast, money bags, clubhouse, sociology, branding, findtroy, jessika phillips, small business, hubspot podcast network, growth hacking, idigress podcast, growth mindset, strategy, mike gingerich, business strategy, growth marketing, sustainability, black business, money strategy, marketing strategy, selling, strategy hacker, brand positioning, smbs, brand strategy, strategize up, hubspot, find troy, marketing, money, psychology, how to make money, money moves, fedex, fedex small business grant contest, scaling, audience persona, contest, entrepreneurs, small businesses, a. fitzgeral hardnett, troy sandidge, business, money mindset, grant opportunties, idigress, black entrepreneurs, sales, business economics false full 7bf11da8-4d04-4064-b5a0-a0bca86f99e3 46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything! There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.

The three things are awareness, accountability, and action.

This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business.

This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business.  

I ask that you listen with an open mind with the intent to understand.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Mon, 7 Feb 2022 13:05:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.

The three things are awareness, accountability, and action.

This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business.

This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business.  

I ask that you listen with an open mind with the intent to understand.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything! Troy Sandidge 00:29:52 There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything. The three things are awareness, accountability, and action. This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business. This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business. I ask that you listen with an open mind with the intent to understand. This is episode 46. There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything. The three things are awareness, accountability, and action. This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business. This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business. I ask that you listen with an open mind with the intent to understand. This is episode 46. language, entrepreneurship, growth strategy, sociology, bipoc, human resources, blm, shrm, ally, small business, hubspot podcast network, culture, awareness, allyship, black communities, economics, business strategy, black business, black culture, marketing strategy, morals, business equality, equity, black leaders, black buying power, black lives matter, justice, phycology, smbs, accountability, hubspot, naacp, social impact, anthropology, black empowerment, socioeconomics, action, i digress, black psychology, power of minorities, community, black buyers, black businesses, black history, social valuese, human connection, black leadership, hr, black companies, black podcast, black audiences, inclusion, diversity, black economy, equality, digital marketing, how to be an ally, troy sandidge, hire black, employee advocacy, belonging, connection, minorities, dei, black history month, idigress, black entrepreneurs, black podcaster, relationships, african americans false full fd6636ac-9ddd-4469-8846-a015abee7554 45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You. This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.  

I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.

I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.

Please don't forget to leave a review of this podcast if it has brought you value for you and your business!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.

Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Sun, 30 Jan 2022 00:26:45 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.  

I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.

I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.

Please don't forget to leave a review of this podcast if it has brought you value for you and your business!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.

Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You. Troy Sandidge 00:25:19 This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now. This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now. growth strategy, business mindset, sociology, communication, mindset, business accounting, study of money, mind games, hubspot podcast network, idigress podcast, strategy, subscription, study of people, business strategy, accounting, sales pipeline, marketing strategy, strategy hacker, strategize up, hubspot, business games, money, psychology, friction costs, money moves, business science, credit cards, strategic planning, membership, behavioral science, money games, troy sandidge, idigress, sales, black podcaster, negotiation false full fab92b01-5067-48e5-a6d3-649c47f92a91 44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins. If you are trying to market and sell something, you are in the behavioral science business.

Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.

If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.

This episode will breakdown:

  • What is behavioral science and why should I care
  • How can a business incorporate behavioral science, economics, and psychology to better performance and results
  • How to use the E.A.S.T. framework to be on top of mind with customers
  • How understanding the M.I.N.D.S.P.A.C.E. framework will  help you understand the nine forces that drive human behavior
  • The three ways to incorporate behavioral economics to optimize business operations

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

More information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.com

• Listen to  Ep 40  to unlock your growth mindset to enable you to apply behavioral science better.

• Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.

• Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

• Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Fri, 21 Jan 2022 18:59:56 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm If you are trying to market and sell something, you are in the behavioral science business.

Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.

If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.

This episode will breakdown:

  • What is behavioral science and why should I care
  • How can a business incorporate behavioral science, economics, and psychology to better performance and results
  • How to use the E.A.S.T. framework to be on top of mind with customers
  • How understanding the M.I.N.D.S.P.A.C.E. framework will  help you understand the nine forces that drive human behavior
  • The three ways to incorporate behavioral economics to optimize business operations

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

More information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.com

• Listen to  Ep 40  to unlock your growth mindset to enable you to apply behavioral science better.

• Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.

• Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

• Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins. Troy Sandidge 00:26:19 If you are trying to market and sell something, you are in the behavioral science business. Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow. If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail. If you are trying to market and sell something, you are in the behavioral science business. Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow. If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail. growth strategy, mindspace, business mindset, east framework, sociology, behavioral economics, behavior science, mind games, hubspot podcast network, growth hacking, growth mindset, profit margins, business strategy, business phycology, sales pipeline, selling, phycology, sales mindset, hubspot, find troy, anthropology, decision marketing, b2b marketing, profitability, business science, art of selling, behavior phycology, behavioral science, troy sandidge, mindspace framework, enterprise, agency, idigress, sales, b2b sales false full f1e4d47d-4e94-45b4-9652-20b196edb127 43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022! There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'

Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

Watch the video of me talking with Phil Gerbyshak on  Sales & Marketing Processes Debunk'd on YouTube

• Listen to Ep 42 on how to negotiate and position your business when it comes to sales.

•  Listen To Ep 26 to learn the two-word sales manifesto that will help you accelerate your sales strategy.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Wed, 12 Jan 2022 15:34:44 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'

Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

Watch the video of me talking with Phil Gerbyshak on  Sales & Marketing Processes Debunk'd on YouTube

• Listen to Ep 42 on how to negotiate and position your business when it comes to sales.

•  Listen To Ep 26 to learn the two-word sales manifesto that will help you accelerate your sales strategy.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022! Troy Sandidge 00:23:58 There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?' There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?' growth marketing strategy, growth strategy, new years resolutions, cost, new goals, 2022, findtroy, hubspot podcast network, growth hacking, idigress podcast, strategy, marketing system, sales systems, cold outreach, strategy hacker, new year, metrics, kpi, accountability, hubspot, how to grow your business, marketing, customers, b2b marketing, b2c sales, phil gerbyshak, sales strategy, startups, troy sandidge, b2b, ltv, okr, business, mrr, marketing process, inbound, enterprise, idigress, outbound, arr, price, negotiations, marketers, b2b sales, entrepreneur false full 2e818b53-eaa8-437c-93e4-752adcc675ee 42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year. Do you charge by the hour or by the project?

Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?

Honestly, are you making the money, getting the business, generating the leads and opportunities you want?

If you hesitated or your answer is no, it might be time to sincerely change some things.

In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? There is a difference.

If you want to achieve new growth in the comings years, there comes a time where you must get out of your comfort zone when it comes to pricing, positioning, sales conversations, and being extremely confident and unwavering in your business model and deliverables.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

Hear Chris Do's  video on  Pricing Positioning & Not Charging Hourly on YouTube

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Mon, 27 Dec 2021 22:50:07 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Do you charge by the hour or by the project?

Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?

Honestly, are you making the money, getting the business, generating the leads and opportunities you want?

If you hesitated or your answer is no, it might be time to sincerely change some things.

In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? There is a difference.

If you want to achieve new growth in the comings years, there comes a time where you must get out of your comfort zone when it comes to pricing, positioning, sales conversations, and being extremely confident and unwavering in your business model and deliverables.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

Hear Chris Do's  video on  Pricing Positioning & Not Charging Hourly on YouTube

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year. Troy Sandidge 00:29:58 Do you charge by the hour or by the project? Are you making the money, getting the business, generating the leads and opportunities you want? If you hesitated or your answer is no, it might be time to sincerely change some things. In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? Do you charge by the hour or by the project? Are you making the money, getting the business, generating the leads and opportunities you want? If you hesitated or your answer is no, it might be time to sincerely change some things. In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? growth strategy, fixed rate, positioning, branding, will baron, 2022, hubspot podcast network, growth hacking, hourly rate vs fixed rate, black business, self-worth, marketing strategy, value for time, pricing model, value, hubspot, how to grow your business, marketing, money, time, b2b marketing, selling 101, chris do, pricing, budget, hourly rate, sales strategy, time efficiency, charge by the hour, growth, business, consultant, idigress, sales tactics, price, negotiations, sales, generate more leads, freelancing, b2b sales, 2021 false full 8991f416-de1c-4b58-bac8-25348f03ce94 41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business. The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!

This episode will take previous  iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians to make our sales process more efficient, increasing the odds of winning the hearts of new customers.

Learn how to create a R.O.W.E. and expand the concepts within my D.A.R.T. Marketing Methodology™  for your business and sales process to be successful.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How Agencies Can Build Amazing Advertising Campaigns For Clients" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Allen Kay.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 10 Dec 2021 11:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!

This episode will take previous  iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians to make our sales process more efficient, increasing the odds of winning the hearts of new customers.

Learn how to create a R.O.W.E. and expand the concepts within my D.A.R.T. Marketing Methodology™  for your business and sales process to be successful.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How Agencies Can Build Amazing Advertising Campaigns For Clients" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Allen Kay.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business. Troy Sandidge 00:29:45 The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win! The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win! entrepreneurship, olympian, content marketing, social media, growth podcast, social media marketing, sales 101, heart of a champion, millionaire midnset, allen kay, hubspot podcast network, growth hacking, agorapulse, ahrefs, growth marketing, stephanie liu, selling, strategy podcast, agency accelerated, hubspot, marketing, b2b marketing, i digiress, gold medal, olympics, digital marketing, business podcast, d.a.r.t. marketing methodology, troy sandidge, marketing podcast, business, agency, idigress, sales, b2b sales false full 6c5073f6-db03-4a93-999b-89bdfd66b668 40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level Do you believe you can achieve a level of growth you've never seen?

To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.

But you have to elevate your growth mindset in order to reach that higher level of growth and success.

This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my  C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently.

"The potential within us is limitless - we usually create our own limits." — Dr. John C. Maxwell

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.

Learn the 3 Modalities To Grow Your Business: Audio Version | Video Version

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 23 Nov 2021 22:25:25 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Do you believe you can achieve a level of growth you've never seen?

To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.

But you have to elevate your growth mindset in order to reach that higher level of growth and success.

This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my  C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently.

"The potential within us is limitless - we usually create our own limits." — Dr. John C. Maxwell

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.

Learn the 3 Modalities To Grow Your Business: Audio Version | Video Version

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level Troy Sandidge 00:29:19 Do you believe you can achieve a level of growth you've never seen? To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind. But you have to elevate your growth mindset in order to reach that higher level of growth and success. This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently. This is Episode 40, #UnlimitedGrowth. Do you believe you can achieve a level of growth you've never seen? To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind. But you have to elevate your growth mindset in order to reach that higher level of growth and success. This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently. This is Episode 40, #UnlimitedGrowth. kobe bryant, growth podcast, limitless, mindset, visual strategy, hubspot podcast network, growth hacking, idigress podcast, growth mindset, strategy, agorapulse, ahrefs, business strategy, stephanie liu, strategy hacker, strategy podcast, faith, marketing, money, how to make money, i digress, success, unlimited growth, visualization, mamba mentality, business podcast, troy sandidge, marketing podcast, business, millionaire mindset, idigress, believe, jairek robbins, success mindset false full aa7cccca-3494-4f82-bf45-7b08717c4cfa 39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business? Quantity vs Quality. 

Content Creation vs Content Distribution. 

Value vs Volume. 

Which combination would you focus on for your business? Social media marketing? Will work for your audience? 

It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?

This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.

Beyond The Episode Gems:

Book referenced: Six Second Stories by B. Rain Bennett

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Wed, 10 Nov 2021 23:47:36 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Quantity vs Quality. 

Content Creation vs Content Distribution. 

Value vs Volume. 

Which combination would you focus on for your business? Social media marketing? Will work for your audience? 

It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?

This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.

Beyond The Episode Gems:

Book referenced: Six Second Stories by B. Rain Bennett

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business? Troy Sandidge 00:29:28 Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Your marketing? Will work for your audience? Let's tackle one of the greatest debates in marketing, which is more important: quality or quantity? Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Your marketing? Will work for your audience? Let's tackle one of the greatest debates in marketing, which is more important: quality or quantity? six second stories, business myths, content marketing, growth podcast, social media marketing, quality, content distribution, agorapulse, distribution, ahrefs, stephanie liu, canva, strategy podcast, rain bennett, apple, seo, agency accelerated, hubspot, organic marketing, content creation, quality vs quantity, ross simmonds, digital marketing, business podcast, troy sandidge, storytelling, marketing podcast, growth, business, creation vs distribution, guy kawasaki, idigress, quantity false full 81b5927a-d617-4997-bd79-3906729cc4dd 38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward? I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?

Which one would you consider yourself? Jack of many trades or master of one?

But my real question to you is, have you heard the full quote?

In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Wed, 27 Oct 2021 17:28:34 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?

Which one would you consider yourself? Jack of many trades or master of one?

But my real question to you is, have you heard the full quote?

In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward? Troy Sandidge 00:23:23 I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? But my question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability. I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? But my question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability. retention, skills, business myths, growth podcast, master of none, revops, talent, business talent, recruitment, master of one, william shakespeare, multitasking, strategy podcast, marketing, business performance, i digress, hiring, jobs, multi-hyphenated, business operations, business podcast, troy sandidge, marketing podcast, jack of all trades, growth, business, employees, idigress false full 6c6f16f3-2fa7-42c3-a9f6-db0ef6e75b05 37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.

But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?

Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status  of B.A.E. among your customers, then this is the next level masterclass around that core point.

It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.

In today's episode, I'm going to reference a study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.

Read my free course on Social Media Pulse on how to Earn The Trust of Your Audience.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Thu, 21 Oct 2021 14:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/trustcurrency Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.

But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?

Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status  of B.A.E. among your customers, then this is the next level masterclass around that core point.

It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.

In today's episode, I'm going to reference a study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.

Read my free course on Social Media Pulse on how to Earn The Trust of Your Audience.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential Troy Sandidge 00:24:23 In today's episode, I'm going to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond. In today's episode, I'm going to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond. the branding journal, alignment, brand sailence, identity, community building, growth podcast, branding, clients, perception, hubspot podcast network, network, kevin lane keller, brand association, brand equity model, customer, brand perception, consumer, growth marketing, sustainability, trust, sales pipeline, brand awareness, strategy podcast, funnels, value, hubspot, breand response, marketing, brand marketing, money, proprietary assets, customers, community, brand identity, brand authority, establishing branding, scalability, david aaker, stay in business, brand loyalty, perceived quality, digital marketing, business podcast, troy sandidge, brand relationships, marketing podcast, brand resonace, growth, business, brand equity, brand meaning, entrepreneur false full bf33fbeb-9720-4400-b699-c5f723cff9be 36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking. If a client says yes and signs but reneges...

If a client says yes but ghosts you...

If a client says no...

Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.

We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.

Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.

This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 14 Oct 2021 15:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/keepknocking If a client says yes and signs but reneges...

If a client says yes but ghosts you...

If a client says no...

Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.

We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.

Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.

This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking. Troy Sandidge 00:22:00 Tired of knocking at the door of opportunities waiting for something to open? Aren't we all. Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking. This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message so be prepared to go on a mental journey! This is episode 36, #KeepKnocking Tired of knocking at the door of opportunities waiting for something to open? Aren't we all. Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking. This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message so be prepared to go on a mental journey! This is episode 36, #KeepKnocking growth marketing strategy, knocking, motivational, growth strategy, growth podcast, perseverence, mindset, small business, win, black business, sales pipeline, marketing strategy, selling, strategy podcast, grow your business, upmarket, methodology, salesman, winners, patience, marketing, money, power, mindset shift, i digress, go to market, keep knocking, scalability, sales strategy, startups, small businesses, business podcast, troy sandidge, how to sell, marketing podcast, business, enterprise, idigress, entrepreneur false full 510d482e-7e9a-42af-a5ef-ce69fd6ec793 35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success. Swagger is such a powerful word, and yet it's frequently misconstrued.

The way I see it, businesses, brands, and people with a certain level of swagger typically win.

And who doesn't want to be a winner?

But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?

Swagger is imperative to win. Swagger separates you from the competition.

Swagger makes you memorable. When you're memorable, you stay top of mind.
But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.

This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy.
 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 1 Oct 2021 15:30:00 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/releasetheswagger Swagger is such a powerful word, and yet it's frequently misconstrued.

The way I see it, businesses, brands, and people with a certain level of swagger typically win.

And who doesn't want to be a winner?

But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?

Swagger is imperative to win. Swagger separates you from the competition.

Swagger makes you memorable. When you're memorable, you stay top of mind.
But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.

This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy.
 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success. Troy Sandidge 00:23:43 Swagger is such a powerful word, yet oftentimes misconstrued. The way I see it, businesses, brands, and people with a certain level of swagger typically win. And who doesn't want to be a winner? But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams? Swagger is imperative to win. Swagger separates you from the competition. Swagger makes you memorable. When you're memorable you stay top of mind. But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc. This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy. This is episode 35, #ReleaseTheSwagger Swagger is such a powerful word, yet oftentimes misconstrued. The way I see it, businesses, brands, and people with a certain level of swagger typically win. And who doesn't want to be a winner? But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams? Swagger is imperative to win. Swagger separates you from the competition. Swagger makes you memorable. When you're memorable you stay top of mind. But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc. This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy. This is episode 35, #ReleaseTheSwagger branding strategy, positioning, growth podcast, branding, social media marketing, marketing swag, how to entrepreneur, marketing strategy, selling, strategy podcast, marketing consultant, winners, marketing, business growth, swagger, go to market, startups, troy sandidge, how to sell, marketing podcast, memorable marketing, idigress, sales, marketers, swag, entrepreneur false full bf7e4ce8-a8e8-43a8-95e2-f66d05760685 34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth. When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.

Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how to expand your marketing and sales tactics and effectiveness using your actual customers. We'll also debunk some myths many businesses are still doing that are costing them sales, repeatable buyers, and causing them to fail. 

Businesses that achieve high-level sustainability and scalable success use various strategies and techniques I cover in this episode to grow. Take a listen and adjust your business strategy accordingly.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 28 Sep 2021 06:20:03 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/customerjourneyoptimization When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.

Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how to expand your marketing and sales tactics and effectiveness using your actual customers. We'll also debunk some myths many businesses are still doing that are costing them sales, repeatable buyers, and causing them to fail. 

Businesses that achieve high-level sustainability and scalable success use various strategies and techniques I cover in this episode to grow. Take a listen and adjust your business strategy accordingly.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth. Troy Sandidge 00:26:04 Optimize Your Customer Journey. Rebuild Your Marketing & Sales For Sustainable Business Growth. Stop marketing for fans. Start marketing for money. Optimize Your Customer Journey. Rebuild Your Marketing & Sales For Sustainable Business Growth. Stop marketing for fans. Start marketing for money. acquisition, growth marketing strategy, strategic marketing, optimization, marketing tactics, growth podcast, branding, customer optimization, growth hacking, strategy, customer journey, ideal customer, business strategy, growth marketing, optimize your customer, sales pipeline, selling, strategy podcast, seo, customer journey optimization, marketing, optimize customer journey, money, i digress, digital strategy, conversion, fans, digital marketing, sales podcast, troy sandidge, marketing podcast, sales tactic, business, idigress, sales tactics, sales false full fedb1f4c-b98e-4f16-98a3-5812dc40fab6 33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters! Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.

If you know that your business is stopping pain, you want to push that pain as hard as you can. And then you hit them with the solution on the other end of the stick.

If you're creating joy, you want to make that joy feel so well that they will see it. Your consumers will want to be happy. It's going to take away all the pain and it's going to give them all the joy. They're getting that dopamine hit. You're speaking right to them because they're going to get joy. They're going to get happiness and that is their expectation.

So understanding if you provide the chocolate cake or you provide the Tylenol, is a big thing to understand in the roadmap, to the growth and the success and the longevity of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroybhouse @FindTroy 

]]> Mon, 23 Aug 2021 09:33:53 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/painorpleasure Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.

If you know that your business is stopping pain, you want to push that pain as hard as you can. And then you hit them with the solution on the other end of the stick.

If you're creating joy, you want to make that joy feel so well that they will see it. Your consumers will want to be happy. It's going to take away all the pain and it's going to give them all the joy. They're getting that dopamine hit. You're speaking right to them because they're going to get joy. They're going to get happiness and that is their expectation.

So understanding if you provide the chocolate cake or you provide the Tylenol, is a big thing to understand in the roadmap, to the growth and the success and the longevity of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroybhouse @FindTroy 

]]> 33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters! Troy Sandidge 00:20:02 Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding, how you articulate yourself, how you position yourself, and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want. Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding, how you articulate yourself, how you position yourself, and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want. growth strategy, roadmap, creating joy, growth podcast, branding, sales pitching, growth strategist, growth of business, customer, growth hacker, happy, consumer, podcast, business strategy, growth marketing, lead magnet, strategy podcast, brand positioning, grow your business, pleasure, happiness, pain, pain reliever, longevity of business, marketing, business growth, audience, longevity, marketing hack, success, pleasure provider, growth hack, roadmap of business, digital marketing, sales podcast, create joy, business podcast, troy sandidge, marketing podcast, social listening, messaging, business, success of business false full 587ccff1-6a18-41c1-aade-9effb0b7a63f 32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It. There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.

Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.

You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 19 Aug 2021 11:42:12 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/YouHaveThePotential There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.

Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.

You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It. Troy Sandidge 00:27:15 There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer. Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable. You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time. There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer. Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable. You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time. entrepreneurship, personal branding, growth strategy, looking for a job, trust yourself, growth podcast, branding, motivation, perception, culture, encouragement, strategy, unemployment, growth hacker, sales podacst, inspiration, growth marketing, self encouragement, personal development, strategy hacker, strategy podcast, self development, faith, potential, value, self motivation, marketing, hiring, marketing hack, development, digital marketing, business podcast, fired, troy sandidge, marketing podcast, growth, self help, idigress, believe in yourself, entrepreneur, life false full 6f61dff5-cd42-48eb-b138-fefd8f7bb03c 31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience! How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.

Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.

If you're in the value game business, you're giving value, and whatever you put out there, people  are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Wed, 18 Aug 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/AWholeNewWorld How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.

Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.

If you're in the value game business, you're giving value, and whatever you put out there, people  are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience! Troy Sandidge 00:22:14 Whatever your business is, whatever product or service that you sell, whatever experience that you provide, it's a whole new world. I want you to think that way. You're offering a whole new world. Get on the magic carpet. Go for a ride. Take them by the hand while you're on these sales calls. That's what you're doing. You're offering a whole new world. Whatever your business is, whatever product or service that you sell, whatever experience that you provide, it's a whole new world. I want you to think that way. You're offering a whole new world. Get on the magic carpet. Go for a ride. Take them by the hand while you're on these sales calls. That's what you're doing. You're offering a whole new world. growth strategy, disqualify, growth podcast, branding, service, growth hacking, aladdin, growth marketing, disney, selling, strategy podcast, value, give value, marketing, product, strategic selling, strategy hackers, marketing hack, a whole new world, sales strategy, digital marketing, sales podcast, troy sandidge, qualify, how to sell, sales hack, marketing podcast, buy, idigress, sell, sales false full 3b22831a-3dbb-4275-90e4-7c3a18c5355e 30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal. It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. 

All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.

Remember, we got to always be creating, but creating is only part of the journey. We have to couple that with creating content that connects. It is not enough to create good content consistently.

Let's celebrate when our content:

  • Connects to people
  • Convinces others of our worth and truth
  • Commands attention
  • Controls the narrative of our brand equity
  • Converts people into believers of our skills and buyers of our products or services
  • Compliments all the hard work we do behind the scene

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 17 Aug 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/ContentAndConversions It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. 

All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.

Remember, we got to always be creating, but creating is only part of the journey. We have to couple that with creating content that connects. It is not enough to create good content consistently.

Let's celebrate when our content:

  • Connects to people
  • Convinces others of our worth and truth
  • Commands attention
  • Controls the narrative of our brand equity
  • Converts people into believers of our skills and buyers of our products or services
  • Compliments all the hard work we do behind the scene

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal. Troy Sandidge 00:22:13 It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it. It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it. strategic marketing, content marketing, content and conversion, growth podcast, branding, content and conversions, conversions, strategy, business strategy, growth marketing, efficiency, thought leader, sales pipeline, marketing strategy, strategy podcast, hubspot, content, marketing, brand marketing, strategic growth, content creation, i digress, conversion, growing your business, strategy hackers, connect, sales strategy, digital marketing, sales podcast, business podcast, troy sandidge, marketing podcast, connection, copywriting, brand equity, content strategy, idigress, effective false full fdf7418d-94f7-4a4e-acbc-4457bad021a4 29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money. Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: 

  1. Growth Mindset
  2. Growth Marketing
  3. Growing Your Money

In this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities.

• The C.L.O.V.E.R. Business Framework™ to activate a growth mindset.
• The D.A.R.T. Marketing Methodology™ to accelerate growth marketing.
• The L.E.A.D.S. Generator Blueprint™ to grow your money.

All of which will contribute to achieving growth in your business!

And if you listen to the end you will receive information on how to get a free ebook coupled with the video presentation version of this episode to help you grow your business even more!

Watch my presentation covering my trademarked frameworks and systems to grow your business.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Mon, 16 Aug 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/TheThreeModalitiesToGrowYourBusiness Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: 

  1. Growth Mindset
  2. Growth Marketing
  3. Growing Your Money

In this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities.

• The C.L.O.V.E.R. Business Framework™ to activate a growth mindset.
• The D.A.R.T. Marketing Methodology™ to accelerate growth marketing.
• The L.E.A.D.S. Generator Blueprint™ to grow your money.

All of which will contribute to achieving growth in your business!

And if you listen to the end you will receive information on how to get a free ebook coupled with the video presentation version of this episode to help you grow your business even more!

Watch my presentation covering my trademarked frameworks and systems to grow your business.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money. Troy Sandidge 00:29:37 Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things. In this episode, learn the three strongest techniques I give to my clients that will contribute to achieving growth in your business! Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things. In this episode, learn the three strongest techniques I give to my clients that will contribute to achieving growth in your business! lead generator blueprint, dart marketing, branding, mindset, behavior science, growth hacking, growth mindset, strategy, grow your money, business strategy, growing your money, growth marketing, d2c, strategy hacker, achieving growth, strategy podcast, grow your business, strategize up, marketing, money, psychology, business growth, marketing methodology, i digress, growing your business, strategy hackers, growth podast, clover business framework, generator blueprint, digital marketing, sales podcast, business podcast, troy sandidge, b2b, marketing podcast, business framework, business, idigress, sales, b2c false full 0476ef76-1ecb-4e73-9d87-a36559d5ce7c 28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond. It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service.

This episode is taken from a Clubhouse workshop that Troy Sandidge implemented under the Strategy Hackers Academy.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 29 Jul 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/Nuturing101 It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service.

This episode is taken from a Clubhouse workshop that Troy Sandidge implemented under the Strategy Hackers Academy.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond. Troy Sandidge 00:13:37 It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service. It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service. acquisition, customer awareness, clubhouse, growth podcast, branding, workshop, nurture, service, lead, customer, selling process, customer journey, crm, sales pipeline, sales funnel, marketing strategy, selling, strategy hacker, strategy podcast, nurturing, lead generation, marketing, sales cycle, product, strategy hackers, marketing hack, lead gen, digital marketing, sales podcast, business podcast, troy sandidge, marketing funnel, marketing podcast, messaging, buying, sell, sales, negotiation false full 77c85551-87c0-47b2-9f46-b42019759ebd 27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer! This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.

As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message. 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 27 Jul 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://idigress.show/episodes/WaterInTheDesert This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.

As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message. 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer! Troy Sandidge 00:17:16 Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the pain point they've been experiencing stranded in the desert. The sales process should be a no-brainer under the right conditions, positioning, and message. Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the pain point they've been experiencing stranded in the desert. The sales process should be a no-brainer under the right conditions, positioning, and message. effective selling, positioning, mechanics, growth podcast, branding, target market, mentality, desert, effective seller, sales process, seller, brand, sales funnel, buyer, selling, brand positioning, prices, marketing, psychology, i digress, salesmen, targeting, selling strategy, water in the desert, digital marketing, sales podcast, business podcast, troy sandidge, marketing podcast, buy, social listening, messaging, business, water, elevator pitch, idigress, buying, price, sales, entrepreneur false full 452d96aa-faa1-4804-8a17-6dc20848f37e 26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto. People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time.

Honestly, it is time to stop caring about what people can't see (pertaining to your vision) or understand (pertaining to your goals) and start investing. 

Are you actually doing everything that you can to help grow this business? The last time I checked, you didn't want this to be a hobby. So if you're in business, you're going to have to make money. And to make money, you're going to have to learn how to sell efficiently and effectively.

 If you want this business to be successful as bad as you want to breathe, if you want to achieve that vision, if you are sick and you're tired of business not scaling, you're going to have to optimize your selling process.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 1 Jul 2021 09:51:22 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time.

Honestly, it is time to stop caring about what people can't see (pertaining to your vision) or understand (pertaining to your goals) and start investing. 

Are you actually doing everything that you can to help grow this business? The last time I checked, you didn't want this to be a hobby. So if you're in business, you're going to have to make money. And to make money, you're going to have to learn how to sell efficiently and effectively.

 If you want this business to be successful as bad as you want to breathe, if you want to achieve that vision, if you are sick and you're tired of business not scaling, you're going to have to optimize your selling process.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto. Troy Sandidge 00:28:23 If you want this business to be successful as bad as you want to breathe, you're going to have to optimize your selling process. Simplify how you sell by tackling the things you can control and letting go of the things you can't control. The quicker you're able to qualify and disqualify your sales prospects, the more time saved, the less energy wasted, the more potential money can be earned. If you want this business to be successful as bad as you want to breathe, you're going to have to optimize your selling process. Simplify how you sell by tackling the things you can control and letting go of the things you can't control. The quicker you're able to qualify and disqualify your sales prospects, the more time saved, the less energy wasted, the more potential money can be earned. entrepreneurship, disqualify, tools, guidance, growth podcast, branding, sales 101, growth hacking, conversions, strategy, crm, sales coaching, convert, sales funnel, selling, strategy hacker, strategy podcast, website, disqualify to sell, marketing, sales cycle, software support, i digress, funnel, sales strategy, sales manifesto, digital marketing, sales podcast, business podcast, troy sandidge, how to sell, marketing podcast, buy, business, idigress, buying, sell, sales false full b7e2ea01-58a6-4366-b754-e5dd7febb13c 25. Your Business Is A Jigsaw Puzzle. In Order To Grow You Must Align All The Pieces. We can map out the life you want to live and the business you want to build.

We'll remove anything you don't like and you can add on as you see fit.

But here's the thing: We can't build it all at once.

So think of it like a jigsaw puzzle.

First, we need to know exactly what the final picture looks like. This is called strategy mapping.

Then all we have to do is put it together piece by piece. This is strategy execution.

Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth.

All of these pieces together will complete the vision you so desperately want to build through your business.

You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable.

In stacking these strategy solutions, we'll accelerate the completion of the vision that you want for your business and for yourself.

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Fri, 28 May 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm We can map out the life you want to live and the business you want to build.

We'll remove anything you don't like and you can add on as you see fit.

But here's the thing: We can't build it all at once.

So think of it like a jigsaw puzzle.

First, we need to know exactly what the final picture looks like. This is called strategy mapping.

Then all we have to do is put it together piece by piece. This is strategy execution.

Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth.

All of these pieces together will complete the vision you so desperately want to build through your business.

You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable.

In stacking these strategy solutions, we'll accelerate the completion of the vision that you want for your business and for yourself.

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 25. Your Business Is A Jigsaw Puzzle. In Order To Grow You Must Align All The Pieces. Troy Sandidge 00:15:59 We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we have to do is put it together piece by piece. This is strategy execution. Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth. All of these pieces together will complete the vision you so desperately want to build through your business. You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable. In stacking these strategy solutions, we'll accelerate the completion of the vision that you want for your business and for yourself. Learn how to put the pieces of your #JigsawPuzzle together in episode 25 of iDigress. We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we have to do is put it together piece by piece. This is strategy execution. Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth. All of these pieces together will complete the vision you so desperately want to build through your business. You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable. In stacking these strategy solutions, we'll accelerate the completion of the vision that you want for your business and for yourself. Learn how to put the pieces of your #JigsawPuzzle together in episode 25 of iDigress. business mindset, social media, growth podcast, branding, mindset, social media marketing, make more money, life and business, puzzle, strategy, vision, business strategy, brand, strategy hacker, strategy podcast, marketing consultant, strategize up, hubspot, marketing, business growth, community, plan, entrepreneurs, business podcast, troy sandidge, growth plan, marketing podcast, growth, business, the growth show, execution, jigsaw puzzle, jigsaw, life false full c7272eeb-5218-4bc9-997d-6a143be2cd66 24. How To Activate The Power Of Strategy To Achieve Business Success On A Level That Will Sustain You For Years To Come Strategy is power.

Strategy leads to growth.
Strategy leads to revenue. 
Strategy leads to sustainability.
Strategy leads to scalability.
Strategy leads to success.

Ask yourself, what's your strategy?
If you hesitated, you might not have an effective one.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 20 May 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Strategy is power.

Strategy leads to growth.
Strategy leads to revenue. 
Strategy leads to sustainability.
Strategy leads to scalability.
Strategy leads to success.

Ask yourself, what's your strategy?
If you hesitated, you might not have an effective one.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 24. How To Activate The Power Of Strategy To Achieve Business Success On A Level That Will Sustain You For Years To Come Troy Sandidge 00:13:45 Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one. Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one. growth strategy, social media, growth podcast, small business, revops, revenue, business strategy, marketing strategy, selling, strategy hacker, strategy podcast, brand strategy, strategize up, marketing, enterpreneurship, profitability, media strategy, i digiress, sales strategy, sales podcast, strategy is power, troy sandidge, marketing podcast, growth, business, enterprise, idigress false full 3a82035f-1fdc-4e1b-bf64-4273197f8be1 23. A Clear Vision Is Vital For Any Founder To Bring A Business Into Reality. Make Sure Yours Is Aligned With Your DNA. People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you.

If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you.

And that's just your physical health. Let alone your business, let alone how you think.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 6 May 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you.

If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you.

And that's just your physical health. Let alone your business, let alone how you think.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 23. A Clear Vision Is Vital For Any Founder To Bring A Business Into Reality. Make Sure Yours Is Aligned With Your DNA. Troy Sandidge 00:18:17 Many times we've got our blinders on and we can not see the vision. We can't see the vision, we won't believe, and that literally saps our energy. We have no energy, we have no hope. We have no hope, we have no momentum or motivation to do anything. Many times we've got our blinders on and we can not see the vision. We can't see the vision, we won't believe, and that literally saps our energy. We have no energy, we have no hope. We have no hope, we have no momentum or motivation to do anything. toi sweeney, entrepreneurship, well dressed brand, optimization, branding, belief, change, motivation, well dressed brand tv, busy, small business, founders, result, vision, strategy podcast, faith, hope, momentum, marketing, seed, clear, action, faith podcast, black excellence, futurist, dna, digital marketing, sales podcast, startups, leverage, marketing podcast, business, scaleups, execution, believe, energy, entrepreneur false full 552907cd-5538-4984-a49c-c6d0bff39eec 22. Success Is On The Other Side Of Impossible. How To Use Faith & Resiliency To Chase Your Dreams & Achieve Great Things! The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.

When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job, when things don't go your way, you still got that pulse in your heart. That means you're literally the embodiment of resiliency. So when it's dark as, 'I don't know what,' you get a heart still beating, that is the rollout reminder, constantly. Every moment you take a breath is telling YOU are the definition of resiliency. So if this thing (heart beating) can keep going, I've got no excuse not to. 

Enjoy this PT 1 with me sharing my story with Toi Sweeney, Founder & CEO of the Well Dressed Brand. 

Remember, the square root of impossible is me.

Get more into this discussion on episode 22 #Impossible

You can listen to the full episode at Facebook.com/WellDressed11

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 4 May 2021 06:54:11 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.

When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job, when things don't go your way, you still got that pulse in your heart. That means you're literally the embodiment of resiliency. So when it's dark as, 'I don't know what,' you get a heart still beating, that is the rollout reminder, constantly. Every moment you take a breath is telling YOU are the definition of resiliency. So if this thing (heart beating) can keep going, I've got no excuse not to. 

Enjoy this PT 1 with me sharing my story with Toi Sweeney, Founder & CEO of the Well Dressed Brand. 

Remember, the square root of impossible is me.

Get more into this discussion on episode 22 #Impossible

You can listen to the full episode at Facebook.com/WellDressed11

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 22. Success Is On The Other Side Of Impossible. How To Use Faith & Resiliency To Chase Your Dreams & Achieve Great Things! Troy Sandidge 00:16:46 The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one. The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one. toi sweeney, well dressed brand, growth podcast, motivation, well dressed brand tv, heart beating, heart of a champion, encouragement, embodiment of resiliency, religious, resilience, inspiration, jesus, resiliency, black business, challenge, strategy hacker, heart beat, strategy podcast, obstacles, christian, impossible, overcomer, obstacle, faith podcast, persistent, christian podcast, black excellence, pulse, impossibility, challenge accepted, talk show, business podcast, marketing podcast, grace, believer, bet, resilient, entrepreneur false full 54ab3c95-c022-46a0-9d8a-d7f5d7679149 21. You Must Have G.R.I.T. To Be Successful In Business & In Life! Greatness Requires Internal Transformation! You are destined for greatness and failure is part of the journey to greatness.

Did that give you chills? Are you pumped? Are you excited?

We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great.

But here's the thing, we sometimes don't realize what is required to be great. Greatness requires internal transformation. Transformation is the by-product of survival instincts. Survival instincts are activated through great resistance and obstacles. 

We are navigating through a great season of resistance and challenges, but through that, we'll activate our survival instincts. And from that, we will transform and achieve greatness. 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Wed, 14 Apr 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm You are destined for greatness and failure is part of the journey to greatness.

Did that give you chills? Are you pumped? Are you excited?

We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great.

But here's the thing, we sometimes don't realize what is required to be great. Greatness requires internal transformation. Transformation is the by-product of survival instincts. Survival instincts are activated through great resistance and obstacles. 

We are navigating through a great season of resistance and challenges, but through that, we'll activate our survival instincts. And from that, we will transform and achieve greatness. 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 21. You Must Have G.R.I.T. To Be Successful In Business & In Life! Greatness Requires Internal Transformation! Troy Sandidge 00:28:17 "I am destined for greatness and failure is part of the journey to greatness." Did they give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great. But here's the thing, we sometimes don't realize what is required to be great. "I am destined for greatness and failure is part of the journey to greatness." Did they give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great. But here's the thing, we sometimes don't realize what is required to be great. greatness, entrepreneurship, growth podcast, transformation, great, motivation, encouragement, idigress podcast, empowered, resistance, inspiration, resiliency, failure, glory, growth mindset, strategy podcast, obstacles, transform, internal transformation, happiness, pain, perseverance, amazing, i digress, grit, survive, achieve, success, motivational speech, powerful, development, determination, great resistance and obstacles, sales podcast, business podcast, troy sandidge, challenges, muhammad ali, great resistance, growth, business, practice, survival instincts, resilient, instincts, motivational talk, energy, mental health, life false full da19aaa9-630e-4f02-a993-45ed9f421dc0 20. Master Your Mindset To Multiply Your Money. How To Shift Our Mindset To Achieve Abundance In Our Business. What do we need to shift our mindset?

How do we get started?  

Why do we need to focus on our mindset?

How do I market myself? I need to make money right now. I feel defeated.

Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch the impact of your "WHY."

Whatever you're thinking, you are worthy of the price of the product or service that you offer.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Thu, 18 Mar 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm What do we need to shift our mindset?

How do we get started?  

Why do we need to focus on our mindset?

How do I market myself? I need to make money right now. I feel defeated.

Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch the impact of your "WHY."

Whatever you're thinking, you are worthy of the price of the product or service that you offer.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 20. Master Your Mindset To Multiply Your Money. How To Shift Our Mindset To Achieve Abundance In Our Business. Troy Sandidge 00:14:32 The mind is the most powerful muscle we have in our body. Imagine if we were to use 50% of our brains, we'd all be space engineers, and we would be smarter people. In today's episode, we're talking about mindset shifts for your business. The mind is the most powerful muscle we have in our body. Imagine if we were to use 50% of our brains, we'd all be space engineers, and we would be smarter people. In today's episode, we're talking about mindset shifts for your business. #mindsetandmoney, growth podcast, mindset, idigress podcast, growth mindset, business minded, mentality, selling, strategy hacker, money, psychology, businesses, mindset shift, mindsetandmoney, moneymindset, growth mentality, sales podcast, business podcast, troy sandidge, marketing podcast, business, money mindset, business mind, idigress, sales, mind, victory false full 5660645d-8376-4973-b76a-2b813efe2294 19. Breaking The Cement Walls Separating You From Your True Business Growth Potential When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021.

Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated. However, there's only so far you can plan ahead because there are so many things that skew the data, and the algorithm changes all the time.

Marketing strategies are always changing, always evolving.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 16 Mar 2021 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021.

Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated. However, there's only so far you can plan ahead because there are so many things that skew the data, and the algorithm changes all the time.

Marketing strategies are always changing, always evolving.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 19. Breaking The Cement Walls Separating You From Your True Business Growth Potential Troy Sandidge 00:08:13 Marketing strategies are always changing, always evolving. How can we break through these cement walls? Marketing strategies are always changing, always evolving. How can we break through these cement walls? growth strategy, growth podcast, motivation, cement walls, cement wall, sales pipeline, marketing strategy, algorithms, selling, strategy podcast, obstacles, nurturing, algorithm, acceleration, marketing, walls, sales podcast, troy sandidge, challenges, marketing strategies, marketing podcast, friction, sales false full a6fe77ee-c892-4917-a183-98e3fba78c13 18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets? On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.

In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech giants, like Apple, Uber, Cash App, were also hit, even some of the world's richest figures including Bill Gates, Elon Musk, and Jeff Bezos. Most of the tweets were quickly deleted as Twitter began an investigation, but experts say it's possibly the most significant hack that any social media platform has seen.

Between two-factor authentication, password management, having a list of all the people who have access to all these different things, establishing proper  protocols to protect their phones and IP address, and all this stuff. How easy, with all that being said, it is to just infiltrate. It wasn't just like a funny little tweet on someone. They were capturing Bitcoin, which is one of the most untraceable currencies today.

Livestreamer and social media expert Eddie Garrison participated int his immediate "Ask The Strategy Hacker" style episode to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Eddie Garrison's full live stream interview with me: Twitter Hacks Of Verified Social Media Accounts

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Thu, 18 Feb 2021 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.

In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech giants, like Apple, Uber, Cash App, were also hit, even some of the world's richest figures including Bill Gates, Elon Musk, and Jeff Bezos. Most of the tweets were quickly deleted as Twitter began an investigation, but experts say it's possibly the most significant hack that any social media platform has seen.

Between two-factor authentication, password management, having a list of all the people who have access to all these different things, establishing proper  protocols to protect their phones and IP address, and all this stuff. How easy, with all that being said, it is to just infiltrate. It wasn't just like a funny little tweet on someone. They were capturing Bitcoin, which is one of the most untraceable currencies today.

Livestreamer and social media expert Eddie Garrison participated int his immediate "Ask The Strategy Hacker" style episode to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Eddie Garrison's full live stream interview with me: Twitter Hacks Of Verified Social Media Accounts

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets? Troy Sandidge 00:20:42 Some of the world's richest and most influential politicians, celebrities, tech, moguls, and companies were the subject of a massive Twitter hack: Barack Obama, Elon Musk, Jeff Bezos, Michael Bloomberg, Floyd Mayweather, Apple, Uber, Wendy's, and Bill Gates were among some of the accounts pushing out tweets, asking for millions of followers to send money to a Bitcoin address. Livestreamer and social media expert Eddie Garrison called an immediate Ask The Strategy Hacker to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place. Some of the world's richest and most influential politicians, celebrities, tech, moguls, and companies were the subject of a massive Twitter hack: Barack Obama, Elon Musk, Jeff Bezos, Michael Bloomberg, Floyd Mayweather, Apple, Uber, Wendy's, and Bill Gates were among some of the accounts pushing out tweets, asking for millions of followers to send money to a Bitcoin address. Livestreamer and social media expert Eddie Garrison called an immediate Ask The Strategy Hacker to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place. twitter security, twitter hack, data, content marketing, hack, 1password, social media, two-factor authentication, communication, branding, social media marketing, google passwords, eddie garrison, password management, privacy, nfts, twitter, crytocurrency scam, business strategy, uber, phishing, marketing strategy, jeff bezos, social media accounts, communication plan, lastpass, cryptocurrency, hacks, password security, bill gates, livestreaming, apple, secure, clover media, michael bloomberg, scammers, marketing, tweets, phishing scam, authentication, bitcoin, public relations, cybersecurity, tweet, password, crypto scam, blockchain, wendys, web3, passwords, pr, digital marketing, hacking, problem solving, google security, cyber security, two factor, elon musk, hackers, crypto, secured, hacker, security, crisis communication, floyd mayweather, social media account, barack obama, scam false full d8f161a9-4ffd-4535-8489-91f2d6c36556 17. Failure Is A Constant When It Comes To Business. How Do We Navigate Failure The Right Way In Order To Succeed? There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.

Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from eventually achieving the success that you want is if you stop keep moving, keep building, keep progressing, never stop trying, adjust to setbacks, and pivot accordingly.

If we just remain positive and work through challenges, most things will work out if it is meant for you. Part of the reason that we have to deal with failure and look at it through a certain lens and that sometimes the result of failure is literally because of our ignorance or because of our own doing, because we're pushing ourselves against a wall that is not meant to be broken because that is not the path we're meant to be on in the first place.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Tue, 16 Feb 2021 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.

Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from eventually achieving the success that you want is if you stop keep moving, keep building, keep progressing, never stop trying, adjust to setbacks, and pivot accordingly.

If we just remain positive and work through challenges, most things will work out if it is meant for you. Part of the reason that we have to deal with failure and look at it through a certain lens and that sometimes the result of failure is literally because of our ignorance or because of our own doing, because we're pushing ourselves against a wall that is not meant to be broken because that is not the path we're meant to be on in the first place.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 17. Failure Is A Constant When It Comes To Business. How Do We Navigate Failure The Right Way In Order To Succeed? Troy Sandidge 00:24:03 2020. It was probably the epiphany of failure for many. The truth of the matter is, you will never understand how amazing success feels if you don't go through the valleys that failure puts you in. Failure. It's a reality we all face. It comes with every success story ever told. There is no escaping it to obtain success. You must fail. 2020. It was probably the epiphany of failure for many. The truth of the matter is, you will never understand how amazing success feels if you don't go through the valleys that failure puts you in. Failure. It's a reality we all face. It comes with every success story ever told. There is no escaping it to obtain success. You must fail. entrepreneurship, setbacks, mistake, growth podcast, belief, motivation, failing, believing, encouragement, founders, mistakes, succeed, progression, failure, leadership, fail, strategy podcast, faith, marketing, brand marketing, faith podcast, disappointments, success, progress, entrepreneurs, digital marketing, sales podcast, startups, business podcast, stories, troy sandidge, challenges, storytelling, marketing podcast, business, scaleups, failures, idigress, mental health, story, progressive false full 5f8056d2-438e-428a-b93c-f561e3e82d6f 16. What Marketers Are Too Afraid To Talk About But Needs To Be Said In Order To Achieve Real Results. Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.

Snippets from some of the tweets are:

• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."

• "Community plus relationships plus connection..."

• "Are you trying to grow your business, or just look like you're growing your business. "

• "Don't blame the audience for your bad content."

Let's dive into live Q and A!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Julie's full live stream interview with me: Grow, Grow, Grow Your Community

Learn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 2 Feb 2021 10:00:00 +0000 troy@findtroy.com (Troy Sandidge, Julie Litchenberg) https://iDigress.fm Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.

Snippets from some of the tweets are:

• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."

• "Community plus relationships plus connection..."

• "Are you trying to grow your business, or just look like you're growing your business. "

• "Don't blame the audience for your bad content."

Let's dive into live Q and A!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Julie's full live stream interview with me: Grow, Grow, Grow Your Community

Learn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 16. What Marketers Are Too Afraid To Talk About But Needs To Be Said In Order To Achieve Real Results. Troy Sandidge, Julie Litchenberg 00:15:25 Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more. Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more. growth strategy, growth podcast, branding, julie litchenberg, growth hacking, founders, idigress podcast, ama, strategy, twitter, business strategy, engagement numbers, marketing strategy, selling, american marketing association, twitter power user, views, explaintweets, grow your business, relationship, marketing association, read mean tweets, connections, follower count, tweets, ama pudget, nonprofit marketing, community, tweeting, tweet, explainyourtweet, growing your business, explainyourtweets, marketing community, entrepreneurs, sales podcast, likes, startups, business podcast, troy sandidge, b2b, marketing podcast, shares, explaintweet, twitter user, marketing pet peeves, connection, idigress, b2c, relationships false full db9488c8-84f6-455e-9bf8-018fe63b17b1 15. Growth Marketing vs Traditional Marketing. How To Growth Hack Your Marketing Process For Sustainable Profitability. With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. 

Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the Four P's and moving to the Four E's.

This is the new level of Growth Marketing. Well, Growth Marketing sounds a lot like Digital Marketing and it is. It's just Digital Marketing with the intent focus of making a profit and sustainable revenue.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Mon, 1 Feb 2021 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. 

Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the Four P's and moving to the Four E's.

This is the new level of Growth Marketing. Well, Growth Marketing sounds a lot like Digital Marketing and it is. It's just Digital Marketing with the intent focus of making a profit and sustainable revenue.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 15. Growth Marketing vs Traditional Marketing. How To Growth Hack Your Marketing Process For Sustainable Profitability. Troy Sandidge 00:20:02 What is the difference between Traditional Marketing and Growth Marketing? How do they coexist? And how does making the shift from Growth Marketing to Traditional Marketing, put me in a better position with a better marketing plan as an overall business infrastructure? What is the difference between Traditional Marketing and Growth Marketing? How do they coexist? And how does making the shift from Growth Marketing to Traditional Marketing, put me in a better position with a better marketing plan as an overall business infrastructure? sem, optimizations, growth podcast, branding, four e's, ui, cx, market, markets, growth marketing, serp, exclusivity, brands, brand, selling, strategy podcast, experience, seo, growthhacker, strategize up, growthhackers, promotion, marketing, product, four p's, hypergrowth, growthhacking, business infrastructure, marketer, engagement, digital marketing, hacking, sales podcast, business podcast, troy sandidge, traditional marketing, marketing podcast, growth, analyzation, creative ads, price, sales, place, marketers, ux, emotion, marketing plan false full e0572540-49a2-4fd0-a582-6e102b52cec5 14. What Does It Mean To Give Value? How To Create The Perception Of Value Your Business Needs To Be Successful. Think for a moment about your personal values.

How much do those values shape your view of the world?

How much have they influenced your decisions?

Have they changed your life? 

Your values, whether you realize it or not, are truly steering the ship of your future. 

Values play a vital role in every decision you make and are an essential piece of your personal identity. 

In fact, many of your daily decisions are most likely value-based.

All these different things are based on your identity and set up your series and sub-series of values.

Everyone says "give value" but what does that even mean in business? 

There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful.

In this episode, we will tackle all things value.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> Tue, 29 Dec 2020 19:50:13 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Think for a moment about your personal values.

How much do those values shape your view of the world?

How much have they influenced your decisions?

Have they changed your life? 

Your values, whether you realize it or not, are truly steering the ship of your future. 

Values play a vital role in every decision you make and are an essential piece of your personal identity. 

In fact, many of your daily decisions are most likely value-based.

All these different things are based on your identity and set up your series and sub-series of values.

Everyone says "give value" but what does that even mean in business? 

There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful.

In this episode, we will tackle all things value.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

]]> 14. What Does It Mean To Give Value? How To Create The Perception Of Value Your Business Needs To Be Successful. Troy Sandidge 00:27:43 Everyone says "give value" but what does that even mean in business? First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and social benefits a customer, company receives in exchange for the price it pays for a market offering. In layman's terms, give value to get value. There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful. Everyone says "give value" but what does that even mean in business? First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and social benefits a customer, company receives in exchange for the price it pays for a market offering. In layman's terms, give value to get value. There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful. branding strategy, social media, positioning, kindness, growth podcast, relationship building, social media marketing, guerrilla marketing, idigress podcast, vision, business strategy, sales pipeline, marketing strategy, selling, value-base pricing, nurturing, value, strategize up, give value, marketing, gary vee, i digress, marketing podast, perception of value, brand identity, marketer, sales strategy, digital marketing, sales podcast, business podcast, troy sandidge, business, brand messaging, value strategy, relationship marketing, connecting, sales, networking false full 6bf7fa3b-3a9d-46fa-a40c-9ac70e7b0642 13. How To Use The "L.E.A.D.S. Generator Blueprint" To Convert More Leads Into Sales. Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability.

There are conceptual frameworks in place based on psychology, sociology, strategy, algorithm, basic human behavior and needs, messaging, positioning, and applying active listening to help us generate the revenue we want!

Applying L.E.A.D.S.
• LeadGen
• Engagement
• Authority
• Demand
• Sales

And the benefits of this framework are to help you:
• Leverage Language To Launch
• Educate & Entertain To Enchant
• Attract & Amplify To Activate
• Dream Big & Distinguish Yourself To Drive
• Share Frequently & Support Often To Shine

By applying L.E.A.D.S., we can increase our money by increasing our leads generation process and systems to convert more efficiently and effectively.

You can watch my presentation on using the L.E.A.D.S. Generator Blueprint to close more deals here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> Wed, 9 Dec 2020 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability.

There are conceptual frameworks in place based on psychology, sociology, strategy, algorithm, basic human behavior and needs, messaging, positioning, and applying active listening to help us generate the revenue we want!

Applying L.E.A.D.S.
• LeadGen
• Engagement
• Authority
• Demand
• Sales

And the benefits of this framework are to help you:
• Leverage Language To Launch
• Educate & Entertain To Enchant
• Attract & Amplify To Activate
• Dream Big & Distinguish Yourself To Drive
• Share Frequently & Support Often To Shine

By applying L.E.A.D.S., we can increase our money by increasing our leads generation process and systems to convert more efficiently and effectively.

You can watch my presentation on using the L.E.A.D.S. Generator Blueprint to close more deals here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

]]> 13. How To Use The "L.E.A.D.S. Generator Blueprint" To Convert More Leads Into Sales. Troy Sandidge 00:20:01 Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability. Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability. growth strategy, salespeople, content marketing, generate leads, seminar, growth podcast, branding, growth hacking, idigress podcast, revenue, twitter, leadgen, business strategy, book, growth marketing, saleswoman, more sales, sales pipeline, marketing strategy, selling, strategy hacker, strategy podcast, build business, brand positioning, nurturing, persuasion, salesman, brand strategy, leads, strategize up, marketing, business growth, masterclass, profitability, webinar, business owners, sales strategy, salesperson, sales podcast, business podcast, troy sandidge, linkedin, marketing podcast, growth, business, grow business, inbound, copywriting, connecting, content strategy, idigress, outbound, sales, networking, social selling false full b8bbb165-2087-4bce-8bda-de68cb2fb06e 12. All Successful Businesses Are Direct. Have The Courage To Be Firm, Confident, & Authentic In Your Business Offerings. Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.

A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.

How do we become more direct with our messaging, branding, positioning, marketing, and selling? 

If people don't know what you want...

If people don't know what you do...

If people don't know what you offer...

If people don't know the problem that you solve...

If people don't know you exist...

You can't make any money.

You can't grow a business.

You'll never win.

You need to be direct and broadcast who you are.

Make the ask.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

 

]]> Sun, 6 Dec 2020 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.

A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.

How do we become more direct with our messaging, branding, positioning, marketing, and selling? 

If people don't know what you want...

If people don't know what you do...

If people don't know what you offer...

If people don't know the problem that you solve...

If people don't know you exist...

You can't make any money.

You can't grow a business.

You'll never win.

You need to be direct and broadcast who you are.

Make the ask.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

 

]]> 12. All Successful Businesses Are Direct. Have The Courage To Be Firm, Confident, & Authentic In Your Business Offerings. Troy Sandidge 00:16:05 Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales. A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers. How do we become more direct with our messaging, branding, positioning, marketing, and selling? Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales. A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers. How do we become more direct with our messaging, branding, positioning, marketing, and selling? offering, growth strategy, growth podcast, communication, be upfront, be open, be direct, sales pipeline, marketing strategy, selling, strategy podcast, nurturing, persuasion, authentic marketing, transparency, sales copy, strength, pricing, authentic, direct, authenticity, sales podcast, business podcast, troy sandidge, marketing podcast, growth, sales presentation, copywriting, idigress, price, sales false full 0319f6b7-644d-4cf9-a937-513f38595dcb #Basketball We have a fascination with basketball. March Madness is  a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.  

How does the art of basketball help you with growing your business?  

Are you strategic enough? (Coach)

Do you have the vision? (Point Guard)

Can you hit it from deep? (Shooting Guard)

How are you in close range? (Power Forward)

Can you stand your ground and finish? (Center)

Let's talk about practice... Practice?

Yes, practice!

Do you have that mamba mentality?

How bad do you want to win?

How much worse do you hate to lose?

Tune in to find out.

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 2 Dec 2020 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm We have a fascination with basketball. March Madness is  a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.  

How does the art of basketball help you with growing your business?  

Are you strategic enough? (Coach)

Do you have the vision? (Point Guard)

Can you hit it from deep? (Shooting Guard)

How are you in close range? (Power Forward)

Can you stand your ground and finish? (Center)

Let's talk about practice... Practice?

Yes, practice!

Do you have that mamba mentality?

How bad do you want to win?

How much worse do you hate to lose?

Tune in to find out.

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #Basketball Troy Sandidge 00:29:04 3. 2. 1. Do you shoot your shot like Kobe or pass the ball like Stockton? Black guy talking basketball? Yes. But it's not what you think. It's all business... How does the art of basketball help you with growing your business? Tune in to find out. This is episode 11, #basketball 3. 2. 1. Do you shoot your shot like Kobe or pass the ball like Stockton? Black guy talking basketball? Yes. But it's not what you think. It's all business... How does the art of basketball help you with growing your business? Tune in to find out. This is episode 11, #basketball social media, business quarters, social media marketing, basketball business, findtroy, basketball, marketing, sports business, i digress, kobe, march madness, digital marketing, troy sandidge, business, idigress, marketers false full 3a22bf06-e49c-4f66-8b43-d7e7cf1ef438 Ep 10. The Future Of Marketing Is Leaving The 5 Ps And Embracing The 4 Es. What is the future of marketing?

Where is marketing going?

How should I market in 2021?

Technology is changing.

Socioeconomics is changing. 

We're living in a pandemic.

This all influences consumer habits and, consequently, marketing. 

People have pushed the Four Ps forever.

The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.

This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. 

More on this in Ep10, #Future

 

#####

• Rate & Review iDigress: RateThisPodcast.com/iDigress

• Get Strategy Solutions & Services: GrowWithTroy.com

• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

]]> Wed, 25 Nov 2020 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm What is the future of marketing?

Where is marketing going?

How should I market in 2021?

Technology is changing.

Socioeconomics is changing. 

We're living in a pandemic.

This all influences consumer habits and, consequently, marketing. 

People have pushed the Four Ps forever.

The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.

This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. 

More on this in Ep10, #Future

 

#####

• Rate & Review iDigress: RateThisPodcast.com/iDigress

• Get Strategy Solutions & Services: GrowWithTroy.com

• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

]]> Ep 10. The Future Of Marketing Is Leaving The 5 Ps And Embracing The 4 Es. Troy Sandidge 00:19:16 What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing. We're living in a pandemic. This all influences consumer habits and, consequently, marketing. People have pushed the four P's forever. The future of marketing is going to drop the Four P's (product, price place, and promotion) and elevate the Four E's. This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. More on this in Ep 10, #Future What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing. We're living in a pandemic. This all influences consumer habits and, consequently, marketing. People have pushed the four P's forever. The future of marketing is going to drop the Four P's (product, price place, and promotion) and elevate the Four E's. This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. More on this in Ep 10, #Future how i built this, social media, social media marketing, future, findtroy, consumer, exclusivity, experience, pandemic marketing, promotion, marketing, marketing 2021, product, socioeconomics, consumer behavior, engagement, tech, technology, digital marketing, troy sandidge, empathy, future of marketing, price, place, emotion, 2021 false full cb77a8ce-1914-477f-a4f2-f480d37dbfb9 #Risk You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.

Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking.

There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow.

People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through that period of failure. That period could have been one year. That period had been 10 years. That period could have been 45 years of sacrifice.

That's what I want to talk about in this episode: Risk. We don't talk about risk enough when it comes to business. We don't talk about risk enough when it comes to marketing. So, I think it's time we talk about it. This is episode number nine, #Risk

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 18 Nov 2020 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.

Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking.

There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow.

People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through that period of failure. That period could have been one year. That period had been 10 years. That period could have been 45 years of sacrifice.

That's what I want to talk about in this episode: Risk. We don't talk about risk enough when it comes to business. We don't talk about risk enough when it comes to marketing. So, I think it's time we talk about it. This is episode number nine, #Risk

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #Risk Troy Sandidge 00:15:59 You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias. Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking. There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow. People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through that period of failure. That period could have been one year. That period had been 10 years. That period could have been 45 years of sacrifice. That's what I want to talk about in this episode: Risk. We don't talk about risk enough when it comes to business. We don't talk about risk enough when it comes to marketing. So, I think it's time we talk about it. This is episode number nine, #Risk You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias. Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking. There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow. People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through that period of failure. That period could have been one year. That period had been 10 years. That period could have been 45 years of sacrifice. That's what I want to talk about in this episode: Risk. We don't talk about risk enough when it comes to business. We don't talk about risk enough when it comes to marketing. So, I think it's time we talk about it. This is episode number nine, #Risk entrepreneurship, social media, business risk, jeff bezos, bill gates, jack dorsey, marketing, risk, mark zuckerberg, troy sandidge, business, risky business, entrepreneur false full 48c2c161-8688-43ec-91bf-aba329f53b39 #Freestyling No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 11 Nov 2020 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #Freestyling Troy Sandidge 00:10:33 No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business. This is episode number eight, #Freestyling No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business. This is episode number eight, #Freestyling social media, branding, social media marketing, trends, make more money, findtroy, systemetize, make money, markets, target audience, marketing strategy, media, memory, marketing, freestyle, audience, better marketing, branding vs marketing, marketer, clarity, troy sandidge, storytelling, messaging, business, how to marketing, marketers, marketing trends, entrepreneur false full e024e177-5e59-4246-bfb3-7739f699d489 #MarketingSystems It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.

In trying to achieve the results that you want, you need to start with reverse engineering.

  • What are your revenue goals?
  • What is the deadline you want to put on that?
  • What are you currently making in revenue?
  • Do you have the capacity?
  • Do you have a team?
  • Do you have the time and ability to learn, or do you have the capabilities to outsource and delegate?
  • What do we have to work with?
  • How would you rate yourself?
  • How would current customers rate you?
  • How would your community rate you?

You see, we need to analyze all of this and put it together to create certain benchmarks and milestones. You need to know where you are the strongest and where you are the weakest. You can then start the outline to create a strategy to fortify and implement a system. And under that system, add structure and analysis and put all of that together to move things forward.

This is episode number seven, #MarketingSystems

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 4 Nov 2020 10:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.

In trying to achieve the results that you want, you need to start with reverse engineering.

  • What are your revenue goals?
  • What is the deadline you want to put on that?
  • What are you currently making in revenue?
  • Do you have the capacity?
  • Do you have a team?
  • Do you have the time and ability to learn, or do you have the capabilities to outsource and delegate?
  • What do we have to work with?
  • How would you rate yourself?
  • How would current customers rate you?
  • How would your community rate you?

You see, we need to analyze all of this and put it together to create certain benchmarks and milestones. You need to know where you are the strongest and where you are the weakest. You can then start the outline to create a strategy to fortify and implement a system. And under that system, add structure and analysis and put all of that together to move things forward.

This is episode number seven, #MarketingSystems

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #MarketingSystems Troy Sandidge 00:16:05 It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want. This is episode number seven, #MarketingSystems It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want. This is episode number seven, #MarketingSystems social media marketing, make money, marketing systems, systems, businessman, marketing, businessperson, marketer, process-driven business, business, businesswoman, marketers false full 6861440b-e3a4-4184-8f8e-4bc3c09aaf97 #Purpose The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.

This is episode number six, #Purpose

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 28 Oct 2020 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.

This is episode number six, #Purpose

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #Purpose Troy Sandidge 00:19:27 If someone asked you what your purpose is, what would you say? If someone asked you what your purpose is, what would you say? consumers, purpose, content marketing, social media, branding, social media marketing, make money, brand, purposeful, grow your business, content, branding masterclass, marketing, business growth, consumer behavior, troy sandidge, growth false full 71e5ab39-33e7-4bf4-a39b-192b82378a1b #Perfection Perfection is an illusion.

Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something.

You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection. 

In this episode of iDigress, it's all about why you should let go of the perfection mindset and instead embrace the "progress over perfection mindset". Perfection is a waste of time. Did you know you’re more likely to achieve your set goals when you pursue progress and not perfection?  

It is important to understand that you cannot anticipate every outcome or obstacle and the best way to deal with them is to have a realistic and flexible strategy in whatever you do. Listen in to learn how to take action and apply the ‘progress not perfection’ concept in your marketing strategy to see the change you want to see.  

 

“We will never be perfect, but we can all make progress.”  

 

What You Will Learn:

• How to improve 1% of what you do every day and in 70 days you’ll be twice as good as you’re today.

• How to figure out a flexible and nimble strategy for your business with wisdom.

• Having the right mindset to perform well in business will in turn help you hit your bottom-line.  

• Learn to make a realistic plan that’s fueled by optimism, passion, and community.

• The power of focusing on the community while being genuine and authentic.

Book Mentioned:

The One Percent Solution by Gordon Lafer

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 21 Oct 2020 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Perfection is an illusion.

Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something.

You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection. 

In this episode of iDigress, it's all about why you should let go of the perfection mindset and instead embrace the "progress over perfection mindset". Perfection is a waste of time. Did you know you’re more likely to achieve your set goals when you pursue progress and not perfection?  

It is important to understand that you cannot anticipate every outcome or obstacle and the best way to deal with them is to have a realistic and flexible strategy in whatever you do. Listen in to learn how to take action and apply the ‘progress not perfection’ concept in your marketing strategy to see the change you want to see.  

 

“We will never be perfect, but we can all make progress.”  

 

What You Will Learn:

• How to improve 1% of what you do every day and in 70 days you’ll be twice as good as you’re today.

• How to figure out a flexible and nimble strategy for your business with wisdom.

• Having the right mindset to perform well in business will in turn help you hit your bottom-line.  

• Learn to make a realistic plan that’s fueled by optimism, passion, and community.

• The power of focusing on the community while being genuine and authentic.

Book Mentioned:

The One Percent Solution by Gordon Lafer

 

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #Perfection Troy Sandidge 00:14:10 Perfection is an illusion. Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something. You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection. Discover the "progress over perfection" mindset. This is episode number five, #Perfection. Perfection is an illusion. Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something. You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection. Discover the "progress over perfection" mindset. This is episode number five, #Perfection. social media, social media marketing, motivation, findtroy, marketing, i digress, perfectionism, perfect is the enemy of progress, perfection, perfect, progress, troy sandidge, pursue progress, business, idigress, launch plan false full 77900752-38d5-4160-9b1d-c7a276c1ca4b #RelationshipStatus What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? 

Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. 

In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention.

This is episode four, #RelationshipStatus

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 7 Oct 2020 09:00:00 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? 

Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. 

In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention.

This is episode four, #RelationshipStatus

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #RelationshipStatus Troy Sandidge 00:15:27 What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention. This is episode four, #RelationshipStatus What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention. This is episode four, #RelationshipStatus relationship status, retention, social media, listeners, social media marketing, market, selling, grow your audience, find troy, marketing, business growth, roi, audience, return on investment, troy sandidge, growth, grow your show, business relationships, social selling false full b655d8f0-ab1b-4b03-b54b-3de35df2b82b #Positioning Position = Power

One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable?

On this episode of iDigress, host Troy Sandidge breaks down the significance of these questions: 

Is the time you’re putting in worth the result (or profit) of your work? 

How much do you actually need to charge and to market yourself for people to buy your product or service so that you become sustainable and profitable?

Many of us are conditioned to price our products and services at a lower price so that people will buy them, but this doesn’t take you very far. 

Do you think of your business as a premium brand? 

How much is your brand truly worth? 

You need to position yourself and your brand in the most ideal ways, from positioning your message to attract the right audience to position your business on the platforms that complement your strengths. You must amplify who you are, where to find you, and the value you provide. Be magnetic and pull your audience in to interact with you. 

What problem(s) do you solve and who typically needs those problems solved? 

Once you have the answer to that, then you can execute your positioning strategy!

Position. Amplify. Magnify. This will give you the results you desire. Remember, you don’t have to be #1. You just have to focus on your audience and creating and retaining those relationships with them.  

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 30 Sep 2020 10:00:11 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Position = Power

One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable?

On this episode of iDigress, host Troy Sandidge breaks down the significance of these questions: 

Is the time you’re putting in worth the result (or profit) of your work? 

How much do you actually need to charge and to market yourself for people to buy your product or service so that you become sustainable and profitable?

Many of us are conditioned to price our products and services at a lower price so that people will buy them, but this doesn’t take you very far. 

Do you think of your business as a premium brand? 

How much is your brand truly worth? 

You need to position yourself and your brand in the most ideal ways, from positioning your message to attract the right audience to position your business on the platforms that complement your strengths. You must amplify who you are, where to find you, and the value you provide. Be magnetic and pull your audience in to interact with you. 

What problem(s) do you solve and who typically needs those problems solved? 

Once you have the answer to that, then you can execute your positioning strategy!

Position. Amplify. Magnify. This will give you the results you desire. Remember, you don’t have to be #1. You just have to focus on your audience and creating and retaining those relationships with them.  

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #Positioning Troy Sandidge 00:17:47 Do you think of your business as a premium brand? How much is your brand truly worth? Positioning yourself is essential to your business sustainability and development. Discover how to market yourself as a premium brand and how to apply P.A.M. This is episode three, #Positioning. Do you think of your business as a premium brand? How much is your brand truly worth? Positioning yourself is essential to your business sustainability and development. Discover how to market yourself as a premium brand and how to apply P.A.M. This is episode three, #Positioning. positioning, social media marketing, make more money, position, markets, selling, product positioning, marketing, chief of product, product marketing, sales false full b19f39a2-dc34-4a4c-ba30-bde877e8911c #CLOVER Are you moving forward?

To move forward, you must have forward-thinking.

Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? 

Do you wish you had a roadmap for navigating various digital platforms and trends? 

Perhaps you’re looking to systemize your marketing to reach bigger goals… 

On this episode of iDigress, host Troy Sandidge breaks down  his C.L.O.V.E.R. Business Framework™ and how it will help you make the progress you’ve been trying to make in your business and achieve a forward-thinking mindset. 

Troy details the importance of Clarity, Leverage, Optimization, Vision & Value, Execution, ROI + Revenue + Retention in your business. If you’re an entrepreneur or marketer, utilizing these factors is a strategy you can implement in your business that will take you to the next level. Grab a pen and paper because this episode just might have you brainstorming your next move!

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Wed, 30 Sep 2020 09:00:12 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Are you moving forward?

To move forward, you must have forward-thinking.

Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? 

Do you wish you had a roadmap for navigating various digital platforms and trends? 

Perhaps you’re looking to systemize your marketing to reach bigger goals… 

On this episode of iDigress, host Troy Sandidge breaks down  his C.L.O.V.E.R. Business Framework™ and how it will help you make the progress you’ve been trying to make in your business and achieve a forward-thinking mindset. 

Troy details the importance of Clarity, Leverage, Optimization, Vision & Value, Execution, ROI + Revenue + Retention in your business. If you’re an entrepreneur or marketer, utilizing these factors is a strategy you can implement in your business that will take you to the next level. Grab a pen and paper because this episode just might have you brainstorming your next move!

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #CLOVER Troy Sandidge 00:17:47 Are you moving forward in life and in business? Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? Troy breaks down his C.L.O.V.E.R. Business Framework™ and how it will help you to move forward in your business and achieve forward-thinking, a process that will give you the push you need to reach the destinations you have been trying to reach for the longest time in your professional and personal development. This is episode 2, #Clover. Are you moving forward in life and in business? Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? Troy breaks down his C.L.O.V.E.R. Business Framework™ and how it will help you to move forward in your business and achieve forward-thinking, a process that will give you the push you need to reach the destinations you have been trying to reach for the longest time in your professional and personal development. This is episode 2, #Clover. social media, social media marketing, forward thinking, revenue, acronym, process, marketing, roi, clover acronym, process-driven business, business process, troy sandidge, business, clover, entrepreneur false full d2d2bf86-1bcf-4fdf-ac06-37817e696c81 #YouFoundTroy Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating social media marketing.

iDigress is hosted by Troy Sandidge.

For over ten years, Troy Sandidge has been working with entrepreneurs, small businesses, nonprofits, agencies, national brands, influencers, international organizations, and even multi-billion enterprise businesses achieve success and reach audacious goals using his D.A.R.T. Marketing Methodology™ to grow their brand identity, reach, and profitability through social media, video, and digital marketing strategies with a heavy emphasis on storytelling.

Troy creates simple, effective marketing strategies and systems tailor-made specifically for your business, industry, niche audience, and ability to increase brand awareness and generate organic leads for you! If you’re struggling to get the results and ROI you desire through marketing, Troy wants to help you by creating an action plan to get to the core of your pain points to chart out a dynamic marketing blueprint to overcome your obstacles and challenges to achieve all of your goals!

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

In this introductory episode of iDigress, host Troy Sandidge delves into the intentions behind this podcast and what you can expect in future episodes. The goal for this podcast is for it to lead to something greater, inspire you to create, and empower you to take marketing by the horns, go forth and be successful. Sounds good, right?

iDigress combines Troy’s passion, purpose, and power to help people do what they do best, by captivating their audience, nurturing them, and then telling their story. His specialty is creating simplistic systems with amazing strategy and solid structure that will give you the success you’re looking for. Sounds delicious, right?

In future episodes, Troy will provide you with powerful takeaways from his years of experience in marketing and business that are sure to leave you with some food for thought that will inspire you to take action in some way, shape, or form. You will gain insight into how marketing and social media platforms work, as well as the science and psychology behind utilizing digital channels to achieve desired outcomes.

How do you get people to follow a call to action?

Here’s the thing, you have a voice that matters. In fact, it makes an impact every single day, whether you realize it or not! Troy is here to encourage you not to squander your voice. If you can tell your story in a simple way that evokes emotion, most people will be willing to take the next step. So, join Troy on this journey and take the next step with him… because why else did you end up here?

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> Mon, 28 Sep 2020 09:00:11 +0000 troy@findtroy.com (Troy Sandidge) https://iDigress.fm Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating social media marketing.

iDigress is hosted by Troy Sandidge.

For over ten years, Troy Sandidge has been working with entrepreneurs, small businesses, nonprofits, agencies, national brands, influencers, international organizations, and even multi-billion enterprise businesses achieve success and reach audacious goals using his D.A.R.T. Marketing Methodology™ to grow their brand identity, reach, and profitability through social media, video, and digital marketing strategies with a heavy emphasis on storytelling.

Troy creates simple, effective marketing strategies and systems tailor-made specifically for your business, industry, niche audience, and ability to increase brand awareness and generate organic leads for you! If you’re struggling to get the results and ROI you desire through marketing, Troy wants to help you by creating an action plan to get to the core of your pain points to chart out a dynamic marketing blueprint to overcome your obstacles and challenges to achieve all of your goals!

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

In this introductory episode of iDigress, host Troy Sandidge delves into the intentions behind this podcast and what you can expect in future episodes. The goal for this podcast is for it to lead to something greater, inspire you to create, and empower you to take marketing by the horns, go forth and be successful. Sounds good, right?

iDigress combines Troy’s passion, purpose, and power to help people do what they do best, by captivating their audience, nurturing them, and then telling their story. His specialty is creating simplistic systems with amazing strategy and solid structure that will give you the success you’re looking for. Sounds delicious, right?

In future episodes, Troy will provide you with powerful takeaways from his years of experience in marketing and business that are sure to leave you with some food for thought that will inspire you to take action in some way, shape, or form. You will gain insight into how marketing and social media platforms work, as well as the science and psychology behind utilizing digital channels to achieve desired outcomes.

How do you get people to follow a call to action?

Here’s the thing, you have a voice that matters. In fact, it makes an impact every single day, whether you realize it or not! Troy is here to encourage you not to squander your voice. If you can tell your story in a simple way that evokes emotion, most people will be willing to take the next step. So, join Troy on this journey and take the next step with him… because why else did you end up here?

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

]]> #YouFoundTroy Troy Sandidge 00:07:53 Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating digital marketing, social media marketing, community, and messaging. iDigress is hosted by Troy Sandidge. In this introductory episode of iDigress, host Troy Sandidge delves into the intentions behind this podcast and what you can expect in future episodes. The goal for this podcast is for it to lead to something greater, inspire you to create, and empower you to take marketing by the horns, go forth and be successful. Sounds good, right? Troy creates simple, effective marketing strategies and systems tailor-made specifically for your business, industry, niche audience, and ability to increase brand awareness and generate organic leads for you! If you’re struggling to get the results and ROI you desire through marketing, Troy wants to help you by creating an action plan to get to the core of your pain points to chart out a dynamic marketing blueprint to overcome your obstacles and challenges to achieve all of your goals! This is his introductory episode, #YouFoundTroy. Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating digital marketing, social media marketing, community, and messaging. iDigress is hosted by Troy Sandidge. In this introductory episode of iDigress, host Troy Sandidge delves into the intentions behind this podcast and what you can expect in future episodes. The goal for this podcast is for it to lead to something greater, inspire you to create, and empower you to take marketing by the horns, go forth and be successful. Sounds good, right? Troy creates simple, effective marketing strategies and systems tailor-made specifically for your business, industry, niche audience, and ability to increase brand awareness and generate organic leads for you! If you’re struggling to get the results and ROI you desire through marketing, Troy wants to help you by creating an action plan to get to the core of your pain points to chart out a dynamic marketing blueprint to overcome your obstacles and challenges to achieve all of your goals! This is his introductory episode, #YouFoundTroy. business plan, roadmap, social media, social media marketing, outreach, strategy, message, #findtroy, podcast, business strategy, youfoundtroy, imagination, systems, find troy, marketing, marketing stategy, we are marketers, brand voice, clarity, black podcast, troy sandidge, business, marketing playbook, marketers, marketing plan false full