https://simplecast.com A new series from SHIFT that discusses the changing landscape of marketing, production, and content creation industry-wide. 2020 - SHIFT - In Conversation en Mon, 8 Feb 2021 21:45:14 +0000 Mon, 8 Feb 2021 21:45:24 +0000 https://shift-in-conversation.simplecast.com https://image.simplecastcdn.com/images/64f09501-7d66-4e40-a883-3a6416b0f395/2a19afb4-917f-4707-8a01-3c4a8fad6e9f/3000x3000/podcast-thumbnail.jpg?aid=rss_feed https://shift-in-conversation.simplecast.com episodic A new series from SHIFT that discusses the changing landscape of marketing, production, and content creation industry-wide. Grace Amodeo no https://feeds.simplecast.com/GicYA7c5 in conversation, creative, shift in conversation, industry, conversation, covid, interview, marketing, mediasilo, post production, production, shift, wiredrive SHIFT grace@shift.io c3db82ab-c00b-43d3-9395-237a661a5e19 Mon, 8 Feb 2021 21:45:14 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/video-as-activism-black-public-media-yyzwkFBe Video as Activism - Black Public Media SHIFT 00:38:46 The team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black community in the 2020 election, these women have harnessed the power of media for social good. The team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black community in the 2020 election, these women have harnessed the power of media for social good. activist, campaign, voting, election, black public media, color farm media, activism, leslie fields-cruz, in conversation, media activism, 2020 election, shift in conversation, production in conversation, production, denise greene, voters, sophia clark, black history month, video activism, be heard, shift no full 26 88070557-4f72-441e-b07f-8cf10bd5b9b0 Thu, 4 Feb 2021 21:07:42 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/marketing-in-the-non-profit-sector-diana-smith-nQ_o6I4R Marketing in the Non-Profit Sector - Diana Smith SHIFT 00:32:35 How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit. How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit. twilio, non-profit marketing, non-profit, marketing in conversation, twilio.org, marketing, in conversation, shift in conversation, diana smith, nonprofit marketing, social impact, nonprofit, shift no full 25 6d8ec72f-8161-4a7c-9731-c61ab3771ac2 Tue, 26 Jan 2021 00:50:34 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/the-intersection-of-creative-and-production-rain-the-growth-agency-4_KhaL5k The Intersection of Creative and Production - Rain the Growth Agency SHIFT 00:45:07 Two aspects of the industry that are normally separated, but work incredibly closely to bring a vision to life. When creative and production work together under the same roof, how does that change the process, and the outcome, for clients and customers? Two aspects of the industry that are normally separated, but work incredibly closely to bring a vision to life. When creative and production work together under the same roof, how does that change the process, and the outcome, for clients and customers? creative, jeff beckerman, production team, industry, agency creative, creative team, steve diamond, in conversation, shift in conversation, rain the growth agency, agency production, production, agency, advertising, shift, advertising in conversation no full 24 736aabdf-b5aa-4973-ab4c-ac90465a9697 Tue, 26 Jan 2021 00:50:15 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/making-advertising-eco-friendly-green-the-bid-0Zq5H_Sc Making Advertising Eco-Friendly - Green the Bid SHIFT 00:38:11 The advertising industry is uniquely positioned to make a real difference towards our global sustainability goals. The team of advertisers from Green the Bid has come together to spread the word, and encourage real change amongst their colleagues and collaborators. The advertising industry is uniquely positioned to make a real difference towards our global sustainability goals. The team of advertisers from Green the Bid has come together to spread the word, and encourage real change amongst their colleagues and collaborators. sustainability, julian katz, green, good planet, eco-friendly, green the bid, michael kaliski, industry, jessie nagel, in conversation, shift in conversation, advertising, sustainable, environmental, shift, advertising in conversation no full 23 9a8816eb-7ca7-41f5-b63c-cd4626b54f45 Tue, 26 Jan 2021 00:49:57 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/the-always-adapting-role-of-reps-doug-sherin-xt4iBoIh The Always Adapting Role of Reps - Doug Sherin SHIFT 00:45:35 Sales reps are an integral part of the advertising landscape, and a creative partner in content creation. Doug Sherin has been working as a director’s rep for advertisers for over 16 years. In that time, he’s seen the industry grow and change, and learned that the only way to move forward is to always be flexible. Sales reps are an integral part of the advertising landscape, and a creative partner in content creation. Doug Sherin has been working as a director’s rep for advertisers for over 16 years. In that time, he’s seen the industry grow and change, and learned that the only way to move forward is to always be flexible. advertising industry, options, directors rep, advertising rep, doug sherin, in conversation, shift in conversation, sales rep, advertising, wiredrive, shift, advertising in conversation no full 22 9b4c4c74-9ad9-4507-8d9d-8d3dbfd926ef Tue, 19 Jan 2021 19:40:45 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/documentary-editing-on-the-dissident-wyatt-rogowski-and-avner-shiloah-Me7mswyS Documentary Editing on “The Dissident” - Wyatt Rogowski and Avner Shiloah SHIFT 00:46:06 Two of the editors on Bryan Fogel's new documentary "The Dissident" discuss the ins and outs of the ambitious project — from processing vérité and archival footage, music and soundscape design, and incredible VFX sequences. Two of the editors on Bryan Fogel's new documentary "The Dissident" discuss the ins and outs of the ambitious project — from processing vérité and archival footage, music and soundscape design, and incredible VFX sequences. documentary, jamal khashoggi, avner shiloah, bryan fogel, editing, the dissident, wyatt rogowski, documentary editing, editor, in conversation, shift in conversation, documentary film, production in conversation, production, orwell films, shift no full 21 08f6a2e3-49e8-4bfc-942f-bd203a927331 Wed, 6 Jan 2021 00:24:10 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/pivoting-your-marketing-strategy-to-new-audiences-with-kelly-cheng-LqahQWyq Pivoting Your Marketing Strategy to New Audiences - Kelly Cheng SHIFT 00:30:33 Identifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to stay nimble in a changing landscape. Identifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to stay nimble in a changing landscape. wistia, kelly cheng, wistia marketing, marketing in conversation, new audience, launch strategy, growth marketing, product launch, marketing, video marketing, audience reach, in conversation, shift in conversation, marketing strategy, shift no full 20 4bc5e399-6418-4124-b8d9-0b3a2f6484e2 Tue, 1 Dec 2020 18:52:56 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/editing-for-comedy-tv-gary-dollner-QGz_7VYv Editing for Comedy TV - Gary Dollner SHIFT 00:31:41 Emmy-winning editor Gary Dollner talks process, creative inspiration, and the working relationship between editor and director on an eclectic mix of comedy TV hits. Emmy-winning editor Gary Dollner talks process, creative inspiration, and the working relationship between editor and director on an eclectic mix of comedy TV hits. comedy tv, killing eve, comedy editing, tv editor, tv editing, veep, editing, gary dollner, fleabag, editor, in conversation, shift in conversation, production in conversation, production, comedy editor, shift no full 19 4ccdf865-8536-440d-aafe-3d37ed16f094 Tue, 1 Dec 2020 18:51:33 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/taking-the-complex-out-of-complex-tech-michael-pirone-pUulbfpy Taking the "Complex" Out of Complex Tech - Michael Pirone SHIFT 00:33:54 Video marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicated piece of technology and turn it into an effective brand video and story. Video marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicated piece of technology and turn it into an effective brand video and story. b2b video, tech marketing, saas marketing, marketing in conversation, vidico, complex tech, software video, michael pirone, marketing, video marketing, in conversation, shift in conversation, software marketing, b2b marketing, shift no full 18 26aa25d7-e2dc-4b9e-b24f-78f518de36c1 Wed, 11 Nov 2020 17:51:53 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/building-your-production-a-team-dustin-schultz-i_kdgPuy Building Your Production A-Team - Dustin Schultz SHIFT 00:39:31 Bringing together the right crew for your production can mean the difference between a smooth, collaborative experience and a dragging, draining mess. Dustin walks us through the "do's" and "don'ts" of building the best team for your project. Bringing together the right crew for your production can mean the difference between a smooth, collaborative experience and a dragging, draining mess. Dustin walks us through the "do's" and "don'ts" of building the best team for your project. production team, how to, union, film production, building your production team, film team, dustin schultz, film crew, in conversation, shift in conversation, production in conversation, production, video production, guide, shift no full 17 7257ba45-fa9f-45b0-8a8c-04a0d27021c9 Mon, 2 Nov 2020 19:10:27 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/video-marketing-101-alex-minor-_TPq39tp Video Marketing 101 - Alex Minor SHIFT 00:32:34 If your business isn't using video in your marketing strategy, you're already behind. Alex Minor talks through how to get started with video at your company, and why it's so important -- no matter your industry. If your business isn't using video in your marketing strategy, you're already behind. Alex Minor talks through how to get started with video at your company, and why it's so important -- no matter your industry. business marketing, marketing in conversation, video for business, marketing, video marketing, in conversation, video, eye am media, shift in conversation, alex minor, marketing strategy, video strategy, shift no full 16 6efb0526-5978-488e-8616-7f770d25f821 Tue, 6 Oct 2020 19:19:59 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/female-representation-in-film-production-amanda-sayeg-Ic9kJPvT Female Representation in Film Production - Amanda Sayeg SHIFT 00:30:48 While representation of women in front of the camera is growing, the additional influence of women in directing and producing roles is still vitally important. While representation of women in front of the camera is growing, the additional influence of women in directing and producing roles is still vitally important. amanda sayeg, gender equality, film production, female representation, female director, female producer, female filmmaker, in conversation, shift in conversation, film producer, production in conversation, production, film director, gender representation, shift no full 15 084d0647-9a62-481d-926a-fb931421eac2 Thu, 3 Sep 2020 21:03:45 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/anti-racism-in-corporate-america-jackie-glenn-8t4zxy8t Anti-Racism in Corporate America - Jackie Glenn SHIFT 00:29:39 Actions speak louder than words, and diversity has become more than just a social nicety -- it is a business imperative! Actions speak louder than words, and diversity has become more than just a social nicety -- it is a business imperative! diversity, glenn diversity, anti-racism, glenn diversity and hr solutions, equity, corporate, inclusion, marketing, in conversation, shift in conversation, jackie glenn, sales, hr, shift no full 14 84b35d9f-2e78-4f76-9d3b-cb01764d2289 Wed, 26 Aug 2020 17:45:38 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/capturing-stories-through-documentary-charles-frank-iUZqWTbs Capturing Stories Through Documentary - Charles Frank SHIFT 00:33:08 Not every film needs a precise script and a large crew. You can capture powerful and personal stories through documentary, the possibilities are endless. Not every film needs a precise script and a large crew. You can capture powerful and personal stories through documentary, the possibilities are endless. documentary, somewhere with no bridges, filmmaking, voyager, filmmaker, director, in conversation, shift in conversation, documentary film, docs, doc, charles frank, shift no full 13 d6e3b7e7-d1de-412a-93ca-a3783fa3dd34 Wed, 19 Aug 2020 18:46:41 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/cultivating-a-culture-of-dei-sarah-castle-pwum9pKy Cultivating a Culture of DEI - Sarah Castle SHIFT 00:23:53 A company's culture of inclusion, engagement, and belonging goes so far beyond just hiring practices. We can all be allies and do work in our own roles to make our companies a better place to work for all. A company's culture of inclusion, engagement, and belonging goes so far beyond just hiring practices. We can all be allies and do work in our own roles to make our companies a better place to work for all. company culture, toast, culture, diversity, dei, core values, equity, inclusion, marketing, in conversation, shift in conversation, sarah castle, shift no full 12 96516367-62f5-40ef-ab56-f4824bced130 Tue, 4 Aug 2020 23:26:21 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/the-rise-of-the-video-podcast-jared-sanders-ZXN6H9uO The Rise of the Video Podcast - Jared Sanders SHIFT 00:29:32 Podcasting has evolved to be more than just audio. Adding a video component to your podcast can drastically increase content output, audience, and distribution channels. Podcasting has evolved to be more than just audio. Adding a video component to your podcast can drastically increase content output, audience, and distribution channels. tobe agency, video podcasting, jared sanders, video podcast, marketing, in conversation, podcasting, shift in conversation, agency, shift no full 11 6313b5c9-8802-4e07-981b-aad0468ed426 Thu, 23 Jul 2020 21:11:39 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/higher-education-marketing-ian-evenstar-and-robert-johns-_ZEH3apn Higher Education Marketing - Ian Evenstar and Robert Johns SHIFT 00:33:24 The world of higher education is rapidly changing. As colleges and universities adjust, how do they keep students and alumni interested and delighted by their educational experience? The world of higher education is rapidly changing. As colleges and universities adjust, how do they keep students and alumni interested and delighted by their educational experience? ian evenstar, higher education, higher education marketing, higher ed, marketing, education marketing, in conversation, shift in conversation, education, unincorporated, robert johns, shift no full 10 009a2da1-24fd-4974-9338-5d85ca306641 Thu, 16 Jul 2020 19:02:17 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/an-actors-perspective-zach-avery-1lFdB_k_ An Actor's Perspective - Zach Avery SHIFT 00:25:01 Our entire industry of film, media, and commercials is dependent on the work of actors. We discuss what these past few months have been like as a working actor in Los Angeles, and what the future might hold. Our entire industry of film, media, and commercials is dependent on the work of actors. We discuss what these past few months have been like as a working actor in Los Angeles, and what the future might hold. zach avery, actor, los angeles, film, acting, career, la, marketing, in conversation, shift in conversation, production, shift no full 9 12a4d828-0f3e-4101-a1bf-6a5537321bb1 Thu, 16 Jul 2020 19:02:02 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/marketing-in-the-digital-health-industry-elliot-miller-T2VE7R__ Marketing in the Digital Health Industry - Elliot Miller SHIFT 00:28:23 Marketing strategies change when working with digital health and healthcare. We talk about the method, the limitations, and the restrictions on digital health marketing. Episode Partner: Bracken Marketing Marketing strategies change when working with digital health and healthcare. We talk about the method, the limitations, and the restrictions on digital health marketing. Episode Partner: Bracken Marketing digital health, conversation, bracken marketing, elliot miller, marketing, in conversation, health marketing, shift in conversation, growth agency, agency, healthcare, shift no full 8 a0e2c42a-1563-49b4-a14f-cae812a59a8d Wed, 8 Jul 2020 18:30:16 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/diversity-in-media-education-lee-pelton-_DY_aB10 Diversity in Media Education - Lee Pelton SHIFT 00:24:54 College students studying media and arts feed a direct pipeline into the working industry. We discuss how diversity in the college experience shapes and informs the larger media industry. College students studying media and arts feed a direct pipeline into the working industry. We discuss how diversity in the college experience shapes and informs the larger media industry. diversity, emerson college, film, dei, lee pelton, journalism, equity, arts, emerson, inclusion, marketing, in conversation, entertainment, shift in conversation, education, media, shift no full 7 5296dd23-e585-469a-9f3b-f2bf2e439fb1 Wed, 8 Jul 2020 18:30:05 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/recruiting-a-diverse-workforce-jason-jones-WYz_9TRO Recruiting a Diverse Workforce - Jason Jones SHIFT 00:26:26 Diversity in the workplace begins with recruitment. A diverse workforce is directly related to a successful business, so how can we make sure our recruitment efforts and company culture are attractive to the talent we want to be hiring? Diversity in the workplace begins with recruitment. A diverse workforce is directly related to a successful business, so how can we make sure our recruitment efforts and company culture are attractive to the talent we want to be hiring? diversity, recruitment, draftkings, jason jones, marketing, in conversation, shift in conversation, recruitment marketing, diverse workforce, business, shift no full 6 1680f869-0c1a-4326-9f0e-3d71cd4f042c Thu, 18 Jun 2020 18:16:08 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/the-changing-landscape-of-production-jeff-beckerman-qBGNv5d0 The Changing Landscape of Production - Jeff Beckerman SHIFT 00:27:12 While on-set production is shut down, we can still find creative ways to produce new video content using remote workflows. Episode Partner: Rain, the Growth Agency While on-set production is shut down, we can still find creative ways to produce new video content using remote workflows. Episode Partner: Rain, the Growth Agency jeff beckerman, conversation, filmmaker, marketing, in conversation, shift in conversation, covid, rain the growth agency, production, agency, shift, on set no full 5 74a8fdbe-f64e-4e04-9dbf-528808ed4c63 Thu, 18 Jun 2020 18:15:54 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/adapting-your-live-events-rembrandt-flores-q4AaXsEt Adapting Your Live Events - Rembrandt Flores SHIFT 00:29:38 How do we decide between going virtual with live events, or re-allocating budget to a new campaign? The future of in-person events may be uncertain, but there are still ways we can reach and engage with our audiences. Episode Partner: Entertainment Fusion Group How do we decide between going virtual with live events, or re-allocating budget to a new campaign? The future of in-person events may be uncertain, but there are still ways we can reach and engage with our audiences. Episode Partner: Entertainment Fusion Group conversation, live events, budget, event, event planning, strategy, entertainment fusion group, marketing, in conversation, rembrandt flores, shift in conversation, covid, events, agency, shift no full 4 f89c89a7-b5d2-4d4c-b154-b19c350c7462 Tue, 26 May 2020 19:45:30 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/the-virtual-sales-cycle-zach-basner-Kr8IRye3 The Virtual Sales Cycle - Zach Basner SHIFT 00:27:53 Your sales team could be using video to dramatically cut down on long and repetitive sales cycles. How can we adapt, plus practical tips on getting your team started! Episode Partner: IMPACT Your sales team could be using video to dramatically cut down on long and repetitive sales cycles. How can we adapt, plus practical tips on getting your team started! Episode Partner: IMPACT virtual sales, video sales, zach basner, impact, marketing, sales cycle, in conversation, video, shift in conversation, advertising, sales, shift no full 2 63786dc3-fcdc-40be-af1f-5e38070fa8f7 Tue, 26 May 2020 19:45:19 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/reusing-and-renewing-video-darian-chornodolsky-Frharh3w Reusing and Renewing Video - Darian Chornodolsky SHIFT 00:28:57 How can we reuse existing video content and give it new life, now that producing new content has become more difficult? Whether you are a marketer, filmmaker, or musician, this conversation is for you! Episode Partner: WIREWAX How can we reuse existing video content and give it new life, now that producing new content has become more difficult? Whether you are a marketer, filmmaker, or musician, this conversation is for you! Episode Partner: WIREWAX conversation, wirewax, darian chornodolsky, interactive video, interactive, marketing, in conversation, shift in conversation, video production, advertising, shift no full 1 f65444e6-c51a-4ed0-8eca-95fc091b2706 Tue, 26 May 2020 19:45:01 +0000 grace@shift.io (SHIFT) https://shift-in-conversation.simplecast.com/episodes/marketing-between-brands-and-production-stacy-jones-i50cIOHo Marketing Between Brands and Production - Stacy Jones SHIFT 00:30:18 The world of marketing that exists between your favorite brands and products and the most popular films and TV shows. How do you speak the language of both teams and make sure everyone is happy? Episode Partner: Hollywood Branded The world of marketing that exists between your favorite brands and products and the most popular films and TV shows. How do you speak the language of both teams and make sure everyone is happy? Episode Partner: Hollywood Branded conversation, hollywood branded, film, film marketing, marketing, in conversation, shift in conversation, production, advertising, product placement, brand marketing, stacy jones, shift no full 3