https://simplecast.com Idea to Startup A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller." en Wed, 25 Mar 2026 09:00:00 +0000 Wed, 25 Mar 2026 15:30:45 +0000 https://idea-to-startup.simplecast.com Idea to Startup https://image.simplecastcdn.com/images/3b6a989b-4e5b-4b2a-9517-fadf66e63eba/cd6f6370-de60-4ad6-a3b6-5bb9aab28021/3000x3000/7.jpg?aid=rss_feed https://idea-to-startup.simplecast.com episodic A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller." Brian Scordato | Tacklebox false https://feeds.simplecast.com/G0yLKQmm customer, startup, accelerators, accelerator, business, startups, entrepreneur, entrepreneurship, new york entrepreneurs, acquisition, nyc startups Brian Scordato brian@gettacklebox.com ee20e1d1-0944-4acc-940f-46944d4a2251 A Framework to Make Sure You're Building Something Useful Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard. 

0:30 Building a Wildly Useful Startup
2:12 Why Measuring Usefulness is Hard
7:00 Byldd
7:53 Habit Kangaroo
12:50 The Usefulness Framework
13:24 What is your Secret?
13:51 Three Categories of Secrets: Customer
14:45 Three Categories of Secrets: Acquisition
15:16 Three Categories of Secrets: Product
17:08 Rivers and Dams
19:00 GMAT over 700 Product
23:02 Hire Yourself

]]> Wed, 25 Mar 2026 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-framework-to-make-sure-youre-building-something-useful-OcYVXYJW Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard. 

0:30 Building a Wildly Useful Startup
2:12 Why Measuring Usefulness is Hard
7:00 Byldd
7:53 Habit Kangaroo
12:50 The Usefulness Framework
13:24 What is your Secret?
13:51 Three Categories of Secrets: Customer
14:45 Three Categories of Secrets: Acquisition
15:16 Three Categories of Secrets: Product
17:08 Rivers and Dams
19:00 GMAT over 700 Product
23:02 Hire Yourself

]]> A Framework to Make Sure You're Building Something Useful Brian Scordato | Tacklebox, Brian Scordato 00:25:17 Today, we'll help you make sure the thing you're building is wildly useful. Most startups fail because founders build stuff that customers don't care enough about to change their behavior for. We'll use The Usefulness Framework to ensure you don't do that, with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend built to help people get into Harvard. Today, we'll help you make sure the thing you're building is wildly useful. Most startups fail because founders build stuff that customers don't care enough about to change their behavior for. We'll use The Usefulness Framework to ensure you don't do that, with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend built to help people get into Harvard. entrepreneur, startup, business, strategy, entrepreneurship, marketing false full 213 5 916ed79f-3434-48bc-aa55-0d8485d4bde6 Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.

We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. 

00:30 The Concierge MVP
02:05 The Grant Concierge MVP Example
04:56 Pushback
06:30 Smooth Jazz
07:00 David’s Idea
09:23 Concierge MVP Step One: The Three Components of Wild Success
10:43 Monkey and the Pedestal
14:08 Concierge MVP Step Two: Acquiring Customers
18:22 Concierge MVP Step Three: The Test
21:03 Concierge MVP Step Four: The Feedback Loop
22:52 The End - 85% of the Way There

]]> Wed, 18 Mar 2026 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/running-a-concierge-mvp-live-feat-the-four-step-concierge-mvp-framework-its-classic-P_LSdeBB Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.

We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. 

00:30 The Concierge MVP
02:05 The Grant Concierge MVP Example
04:56 Pushback
06:30 Smooth Jazz
07:00 David’s Idea
09:23 Concierge MVP Step One: The Three Components of Wild Success
10:43 Monkey and the Pedestal
14:08 Concierge MVP Step Two: Acquiring Customers
18:22 Concierge MVP Step Three: The Test
21:03 Concierge MVP Step Four: The Feedback Loop
22:52 The End - 85% of the Way There

]]> Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic Brian Scordato, Brian Scordato | Tacklebox 00:24:23 Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists. We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists. We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. entrepreneur, startup, strategy, marketing, startup ideas false full 212 5 360fa12e-87eb-46db-9fcf-473156509634 Three Shortcuts to Actually Help You Get Started On Your Idea Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. 
 


00:34 Intro
03:30 The Idea: AI for Tutors
07:27 Jazz - Customer Interview Workshop
07:57 Just-In-Time Prep
11:55 Search for Hooks
14:14 The Three Step System
15:40 Forcing Function Examples
18:13 Reinforcing Markers
20:06 The End: Jump in the Ocean

]]> Thu, 5 Mar 2026 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/three-shortcuts-to-actually-help-you-get-started-on-your-idea-UrJDDb6a Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. 
 


00:34 Intro
03:30 The Idea: AI for Tutors
07:27 Jazz - Customer Interview Workshop
07:57 Just-In-Time Prep
11:55 Search for Hooks
14:14 The Three Step System
15:40 Forcing Function Examples
18:13 Reinforcing Markers
20:06 The End: Jump in the Ocean

]]> Three Shortcuts to Actually Help You Get Started On Your Idea Brian Scordato 00:22:28 Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. entrepreneur, startup, productivity, entrepreneurship false full 17 4 afb69e3d-5d0c-44f0-b50b-59b2ced82d70 Start a Startup in Ten Days with Four Questions (ITS super-classic) Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.

]]> Thu, 19 Feb 2026 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/start-a-startup-in-ten-days-with-four-questions-its-super-classic-rtrkpll5-RtYPA_6_ Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.

]]> Start a Startup in Ten Days with Four Questions (ITS super-classic) Brian Scordato | Tacklebox, Brian Scordato 00:22:52 Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete. Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete. kitchen organizing, founder mindset, side business, idea testing, startup validation, customer discovery, small business, entrepreneurship, startup ideas, solopreneur false full 211 5 b64bcdb8-329f-485a-850c-1bec88a452cd Giving Your Startup an Identity Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

Timestamps

00:30 Your Startup Identity
01:30 How to Swim
04:17 How to Learn Something New
06:34 Re-learning How to Make Decisions
08:45 Tacklebox 
09:15 Carl’s Idea - AI for Learning Spanish
13:13 The Decision Equation
14:15 Picking a Customer
19:30 Identity: Your Decision Filter
21:30 Four Identity Exercises
24:13 The End: What Do You Want?

]]> Wed, 11 Feb 2026 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/giving-your-startup-an-identity-yc0wggax-uy3Qb4ph Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

Timestamps

00:30 Your Startup Identity
01:30 How to Swim
04:17 How to Learn Something New
06:34 Re-learning How to Make Decisions
08:45 Tacklebox 
09:15 Carl’s Idea - AI for Learning Spanish
13:13 The Decision Equation
14:15 Picking a Customer
19:30 Identity: Your Decision Filter
21:30 Four Identity Exercises
24:13 The End: What Do You Want?

]]> Giving Your Startup an Identity Brian Scordato, Brian Scordato | Tacklebox 00:25:31 Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it. Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it. tacklebox podcast, startup branding, product market fit, startup mindset, decision equation, early traction, how to make startup decisions, startup storytelling, how to choose a startup idea, founder identity, startup podcast, solo founder advice, early stage founder advice, customer validation, founder vision, building a startup, startup decision making, startup strategy, decision making framework, startup customer selection false full 209 5 b1a280b3-1a15-4b8b-9634-ef33f9dffb71 How to Get Your First Customers (The Trust to Risk Ratio) Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. 
 

]]> Wed, 4 Feb 2026 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-get-your-first-customers-the-trust-to-risk-ratio-BZfg6fq4 Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. 
 

]]> How to Get Your First Customers (The Trust to Risk Ratio) Brian Scordato, Brian Scordato | Tacklebox 00:18:37 Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. strategy, trust, marketing, entrepreneur, startup, entrepreneurship false full 208 5 ed9803a0-3095-4557-ba9a-4d3d68481a4e The One Thing That Matters - How to Find a Differentiator That'll Support Your Business (ITS Classic) Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. 

00:00 Tacklebox
00:33 Differentiator intro
04:00 What do you hire a differentiator to do?
05:44 The Attention Pie
09:03 Smooth Jazz
09:28 Popup Bagels
16:30 Five Prompts for Your Differentiator

]]> Fri, 23 Jan 2026 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-one-thing-that-matters-how-to-find-a-differentiator-thatll-support-your-business-its-classic-08tdNFMI Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. 

00:00 Tacklebox
00:33 Differentiator intro
04:00 What do you hire a differentiator to do?
05:44 The Attention Pie
09:03 Smooth Jazz
09:28 Popup Bagels
16:30 Five Prompts for Your Differentiator

]]> The One Thing That Matters - How to Find a Differentiator That'll Support Your Business (ITS Classic) Brian Scordato, Brian Scordato | Tacklebox 00:24:03 Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. strategy, differentiation, differentiator, marketing, entrepreneur, startup, entrepreneurship false full 207 5 cbb00876-cd9c-4f28-857c-b161e3423c07 How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones (ITS Classic) Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.

We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. 

00:25 - Killing Bad Startup Ideas
02:00 - The Three Pillars of the Will Your Idea Fail Framework
02:45 - The Startup Idea - AI Messaging for Plumbers and Electricians
03:15 - Dig out of a Hole Markets link to episode
05:56 - Smooth Jazz
06:24 - Part 1 - How to Find and Evaluate the Real Risk
07:35 - Flipping your biggest risk to your biggest strength
11:00 - Decisions aren’t made in a bubble
13:45 - Part 2 - Predicting the Organic Growth Potential
14:00 - Kunal Shah Delta 4 Scale
17:41 - Part 3 - Predicting whether you’ll actually be able to get first customers to convert
18:49 Managed by Q

]]> Wed, 14 Jan 2026 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-identify-and-kill-bad-startup-ideas-masquerading-as-good-ones-4TVf9qxS Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.

We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. 

00:25 - Killing Bad Startup Ideas
02:00 - The Three Pillars of the Will Your Idea Fail Framework
02:45 - The Startup Idea - AI Messaging for Plumbers and Electricians
03:15 - Dig out of a Hole Markets link to episode
05:56 - Smooth Jazz
06:24 - Part 1 - How to Find and Evaluate the Real Risk
07:35 - Flipping your biggest risk to your biggest strength
11:00 - Decisions aren’t made in a bubble
13:45 - Part 2 - Predicting the Organic Growth Potential
14:00 - Kunal Shah Delta 4 Scale
17:41 - Part 3 - Predicting whether you’ll actually be able to get first customers to convert
18:49 Managed by Q

]]> How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones (ITS Classic) Brian Scordato | Tacklebox, Brian Scordato 00:23:19 Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas. We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas. We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. strategy, marketing, entrepreneur, startup false full 206 5 1fc21bbd-fbd3-4f99-a739-f78b0c10134f The Three Pillars of Sales for Entrepreneurs Who Hate Sales (ITS Classic) A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing.

]]> Wed, 7 Jan 2026 15:55:44 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-three-pillars-of-sales-for-entrepreneurs-who-hate-sales-its-classic-kOGwz9xV A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing.

]]> The Three Pillars of Sales for Entrepreneurs Who Hate Sales (ITS Classic) Brian Scordato | Tacklebox, Brian Scordato 00:27:48 A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing. A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing. strategy, marketing, startup, sales, entrepreneurship false full 205 5 06498ba7-3cce-4946-b334-223bd6b3d263 Three Ways to Create Trust (ITS Classic - top 1%) Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too.

]]> Wed, 31 Dec 2025 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/three-ways-to-create-trust-its-classic-top-1-n6n-dsfp-K1LpRDGU Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too.

]]> Three Ways to Create Trust (ITS Classic - top 1%) Brian Scordato, Brian Scordato | Tacklebox 00:17:55 Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too. An ITS classic. Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too. An ITS classic. startup niche focus, tacklebox accelerator, expertise marketing, building trust with customers, startup customer relationships, startup customer acquisition, trust-based selling, building trust before product, why customers buy, startup fundamentals, 7 hours to trust, startup validation, founder authority, idea to startup podcast, 11 interactions rule, social proof marketing, customer trust conversion, niche marketing strategy, early stage startup strategy, customer psychology startups, customer trust tactics, how to get first customers, pre-launch trust building, emotional decision making, how to build customer trust, startup trust building, startup marketing strategy, authority marketing startups, irrational customer behavior, email course marketing false full 204 5 b01f063e-dbec-496c-8c63-366826d76ff4 The One-Inch Picture Frame Today we talk about two methods to help make your big startup plans for 2026 manageable. We borrow Short Assignments and Shitty Drafts from Anne Lamott, we get a little help from Martin Scorsese and a Bronx Tale, and we talk through a startup that's helping 40 year olds deal with loneliness. All in like 14 minutes. Not bad. 

 

00:00 Tacklebox
00:28 Actionable Motivation
01:08 How to Actually Take a Swing at Your Potential
04:15 The Two Best Ways to Make Progres
05:59 The One-Inch Picture Frame
10:20 Shitty Drafts
12:55 The End: The Saddest Thing In Life

]]> Thu, 18 Dec 2025 16:04:27 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-one-inch-picture-frame-4C6hhmBE Today we talk about two methods to help make your big startup plans for 2026 manageable. We borrow Short Assignments and Shitty Drafts from Anne Lamott, we get a little help from Martin Scorsese and a Bronx Tale, and we talk through a startup that's helping 40 year olds deal with loneliness. All in like 14 minutes. Not bad. 

 

00:00 Tacklebox
00:28 Actionable Motivation
01:08 How to Actually Take a Swing at Your Potential
04:15 The Two Best Ways to Make Progres
05:59 The One-Inch Picture Frame
10:20 Shitty Drafts
12:55 The End: The Saddest Thing In Life

]]> The One-Inch Picture Frame Brian Scordato, Brian Scordato | Tacklebox 00:14:57 Today we talk about two methods to help make your big startup plans for 2026 manageable. We borrow Short Assignments (The One-Inch Picture Frame) and Shitty Drafts from Anne Lamott, we get a little help from Martin Scorsese and a Bronx Tale, and we talk through a startup that's helping 40 year olds deal with loneliness. All in like 14 minutes. Not bad. Today we talk about two methods to help make your big startup plans for 2026 manageable. We borrow Short Assignments (The One-Inch Picture Frame) and Shitty Drafts from Anne Lamott, we get a little help from Martin Scorsese and a Bronx Tale, and we talk through a startup that's helping 40 year olds deal with loneliness. All in like 14 minutes. Not bad. starting a business, anne lamott, reaching potential, founder advice, bird by bird, shitty first draft, new year goals, first steps, procrastination, idea validation, how to start, taking action, one inch picture frame, business ideas, tacklebox, customer discovery, overcoming overwhelm, entrepreneurship, early stage startup, customer interviews, startup tactics false full 202 5 59979fe6-d14c-476a-9f82-14a03e779d0f How to Find Your Customers In-Person (Even If You're SURE You Can't) Today, we'll talk through how you'll find customers in-person. This is the single most important acquisition tool for early-stage founders, and there's no excuse - any business targeting any customer can do it. We use a few Tacklebox examples and give you a framework to make it happen. 
 


Timestamps:

00:45 Your In-Person Growth Strategy Intro
01:30 Cropped
04:20 For the People Who Can’t Do In-Person
05:26 Your In-Person Acquisition Plan: A Date Wingman
07:34 Places to Find Hard to Find Customers
09:54 The Script
11:42 The Media
12:32 The End

]]> Fri, 5 Dec 2025 15:54:55 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-find-your-customers-in-person-even-if-youre-sure-you-cant-xsS9CoGs Today, we'll talk through how you'll find customers in-person. This is the single most important acquisition tool for early-stage founders, and there's no excuse - any business targeting any customer can do it. We use a few Tacklebox examples and give you a framework to make it happen. 
 


Timestamps:

00:45 Your In-Person Growth Strategy Intro
01:30 Cropped
04:20 For the People Who Can’t Do In-Person
05:26 Your In-Person Acquisition Plan: A Date Wingman
07:34 Places to Find Hard to Find Customers
09:54 The Script
11:42 The Media
12:32 The End

]]> How to Find Your Customers In-Person (Even If You're SURE You Can't) Brian Scordato, Brian Scordato | Tacklebox 00:13:32 Today, we'll talk through how you'll find customers in-person. This is the single most important acquisition tool for early-stage founders, and there's no excuse - any business targeting any customer can do it. We use a few Tacklebox examples and give you a framework to make it happen. Today, we'll talk through how you'll find customers in-person. This is the single most important acquisition tool for early-stage founders, and there's no excuse - any business targeting any customer can do it. We use a few Tacklebox examples and give you a framework to make it happen. startup customer interviews, finding customers, getting first customers, local marketing tactics, customer acquisition, b2b customer acquisition, startup growth strategy, customer discovery, guerrilla marketing, startup validationretry, in-person marketing, early stage startup, cold approach, face-to-face sales false full 201 5 fc3a6b90-5974-4aff-8f8b-1cf42ba40b0b The Coffee Truck Idea I'd Start Tomorrow (Thanksgiving Mailbag) Today, we're digging into the mailbag for your Thanksgiving commute. First, what idea would Brian start if he had to start an idea? We go deep on why a coffee truck idea is the best possible business for this moment. Next, we talk through how to get your spouse on board with your idea, and finally we hit on the best gifts for new entrepreneurs.Take that, Kyle. 

Timestamps

0:30 Mailbag!
01:25 Question One - What Idea Would Brian Start?
03:05 The Four Idea Criteria
06:40 Idea-Founder Fit
07:51 A Coffee Truck
14:50 Smooth Jazz
15:25 Question Two - How do I get my spouse on board?
19:26 Question Three - Best Gifts for Entrepreneurs

]]> Wed, 26 Nov 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-coffee-truck-idea-id-start-tomorrow-thanksgiving-mailbag-5CX7_DdP Today, we're digging into the mailbag for your Thanksgiving commute. First, what idea would Brian start if he had to start an idea? We go deep on why a coffee truck idea is the best possible business for this moment. Next, we talk through how to get your spouse on board with your idea, and finally we hit on the best gifts for new entrepreneurs.Take that, Kyle. 

Timestamps

0:30 Mailbag!
01:25 Question One - What Idea Would Brian Start?
03:05 The Four Idea Criteria
06:40 Idea-Founder Fit
07:51 A Coffee Truck
14:50 Smooth Jazz
15:25 Question Two - How do I get my spouse on board?
19:26 Question Three - Best Gifts for Entrepreneurs

]]> The Coffee Truck Idea I'd Start Tomorrow (Thanksgiving Mailbag) Brian Scordato, Brian Scordato | Tacklebox 00:21:49 Today, we're digging into the mailbag for your Thanksgiving commute. First, what idea would Brian start if he had to start an idea? We go deep on why a coffee truck idea is the best possible business for this moment. Next, we talk through how to get your spouse on board with your idea, and finally we hit on the best gifts for new entrepreneurs. Take that, Kyle. Today, we're digging into the mailbag for your Thanksgiving commute. First, what idea would Brian start if he had to start an idea? We go deep on why a coffee truck idea is the best possible business for this moment. Next, we talk through how to get your spouse on board with your idea, and finally we hit on the best gifts for new entrepreneurs. Take that, Kyle. niche business opportunitiesretry, small business ideas, brian startup podcast, founder advice, specialty coffee startup, unfair advantage, problem frequency, nyc commuter business, delta 4 potential, idea validation, business framework, startup books, spouse alignment startups, founder gifts, wedge customers, tacklebox, customer discovery, founder spouse support, coffee truck business, business idea evaluation, entrepreneurship, side hustle ideas, relationship management founders, startup ideas, startup framework, metro north business, coffee business, organic growth strategy, entrepreneurship podcast false full 200 5 628a732f-587f-46f7-86e7-73a582c8de04 How to Finally Get Your Ideas Into the World as a Right-Brain Founder This episode is a toolkit for right-brain founders who get lost in ideas and struggle to execute. Brian shares three practical systems—AI as your left brain, the Regroup System, and the Ice Box—to help you make consistent progress, despite the whole right brain thing. This is a practical guide for turning creativity into momentum.

Timestamps:

00:30 How a Prolific Investor Invests
04:47 Right Brain, Left Brain
07:38 Jazz - CODE HOLIDAY2025
08:13 You Don’t Have a Goal
11:30 Outsourcing your Left Brain to AI
13:05 The Regroup System
15:01 The Icebox
16:59 The End

]]> Thu, 20 Nov 2025 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-finally-get-your-ideas-into-the-world-as-a-right-brain-founder-XslAgEBM This episode is a toolkit for right-brain founders who get lost in ideas and struggle to execute. Brian shares three practical systems—AI as your left brain, the Regroup System, and the Ice Box—to help you make consistent progress, despite the whole right brain thing. This is a practical guide for turning creativity into momentum.

Timestamps:

00:30 How a Prolific Investor Invests
04:47 Right Brain, Left Brain
07:38 Jazz - CODE HOLIDAY2025
08:13 You Don’t Have a Goal
11:30 Outsourcing your Left Brain to AI
13:05 The Regroup System
15:01 The Icebox
16:59 The End

]]> How to Finally Get Your Ideas Into the World as a Right-Brain Founder Brian Scordato, Brian Scordato | Tacklebox 00:17:56 This episode is a toolkit for right-brain founders who get lost in ideas and struggle to execute. Brian shares three practical systems—AI as your left brain, the Regroup System, and the Ice Box—to help you make consistent progress, despite the whole right brain thing. This is a practical guide for turning creativity into momentum. This episode is a toolkit for right-brain founders who get lost in ideas and struggle to execute. Brian shares three practical systems—AI as your left brain, the Regroup System, and the Ice Box—to help you make consistent progress, despite the whole right brain thing. This is a practical guide for turning creativity into momentum. left brain vs right brain, how to launch an idea, regroup system, right brain founder, startup mindset, creative founders, how to focus, idea to startup podcast, avoiding rabbit holes, creative entrepreneur, startup systems, founder habits, tacklebox, shipping ideas, ice box system, early stage founders, startup execution, startup tips, founder productivity, execution framework false full 199 5 c88d92ae-5e51-4b05-a102-d0b7d0cfa53d How to Pick Your First Customer Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.

Conversely, if you choose the right first customer, you'll set yourself up for serious growth. 

We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup. 

Timestamps

00:27 First Time Entrepreneurs vs. Second Time Entrepreneurs
03:20 The Idea: Personality-Based Management
06:29 Why You, Why At All, Why Now
08:55 Byldd
09:55 The Story of Your Successful Startup
15:35 The Five Necessary First Customer Characteristics
16:41 Characteristic One: Pain
21:51 Characteristic Two: The Knowledge Spectrum
25:43 Characteristic Three: Measurement
28:24 Characteristic Four: Influence
29:48 Characteristic Five: Frequency
31:45 The End

]]> Thu, 13 Nov 2025 16:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-pick-your-first-customer-EqVAJ2TQ Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.

Conversely, if you choose the right first customer, you'll set yourself up for serious growth. 

We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup. 

Timestamps

00:27 First Time Entrepreneurs vs. Second Time Entrepreneurs
03:20 The Idea: Personality-Based Management
06:29 Why You, Why At All, Why Now
08:55 Byldd
09:55 The Story of Your Successful Startup
15:35 The Five Necessary First Customer Characteristics
16:41 Characteristic One: Pain
21:51 Characteristic Two: The Knowledge Spectrum
25:43 Characteristic Three: Measurement
28:24 Characteristic Four: Influence
29:48 Characteristic Five: Frequency
31:45 The End

]]> How to Pick Your First Customer Brian Scordato, Brian Scordato | Tacklebox 00:32:50 Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully. Conversely, if you choose the right first customer, you'll set yourself up for serious growth. We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup. Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully. Conversely, if you choose the right first customer, you'll set yourself up for serious growth. We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup. strategy, marketing, entrepreneur, startup false full 198 5 be10a742-01cb-403e-8357-42488bbe229e How to Niche if You're Afraid of Niching Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. 

1:00 Kurt Vonnegut - The Shape of Stories
2:38 The Niche Question
4:15 The Jiro Problem
5:20 Act 1 - A Chef's Startup
7:48 Smooth Jazz
8:15 Act 2 - What's a Niche For? 
8:44 A Niche is a Shortcut to Trust
11:49 A Niche to Seed Future Growth
13:40 What a Good Niche Looks Like
14:25 The Cook By Smelling Niche
16:38 Act 3 - How to Grow From a Niche
17:29 Grow Vertically or Horizontally?
19:20 Grow through Influential Customers
20:00 Spice Smelling Niche
21:14 Act 4 - The Real Villain, and the Real Hero
22:11 Trust in Future You

]]> Thu, 30 Oct 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-niche-if-youre-afraid-of-niching-VorKJwOR Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. 

1:00 Kurt Vonnegut - The Shape of Stories
2:38 The Niche Question
4:15 The Jiro Problem
5:20 Act 1 - A Chef's Startup
7:48 Smooth Jazz
8:15 Act 2 - What's a Niche For? 
8:44 A Niche is a Shortcut to Trust
11:49 A Niche to Seed Future Growth
13:40 What a Good Niche Looks Like
14:25 The Cook By Smelling Niche
16:38 Act 3 - How to Grow From a Niche
17:29 Grow Vertically or Horizontally?
19:20 Grow through Influential Customers
20:00 Spice Smelling Niche
21:14 Act 4 - The Real Villain, and the Real Hero
22:11 Trust in Future You

]]> How to Niche if You're Afraid of Niching Brian Scordato, Brian Scordato | Tacklebox 00:23:49 Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. strategy, marketing, entrepreneur, startup, entrepreneurship false full 197 5 37be2d7f-85f8-4a73-8566-7ba0e402fef7 How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.  

Also, I'm writing a book! Want to help me? Sign up here. 

]]> Thu, 23 Oct 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-find-and-solve-hard-problems-feat-a-used-car-salesman-and-the-problem-hunters-its-classic-v6u4aYaK Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.  

Also, I'm writing a book! Want to help me? Sign up here. 

]]> How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic Brian Scordato | Tacklebox, Brian Scordato 00:18:53 Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain. Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain. marketing, entrepreneur, startup, startup strategy false full 196 5 ff4834c5-11f8-4e47-b12a-e81008f8c72f Why You're Struggling with the Easy Stuff as a Founder Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book!

 

00:30 - Brian’s Writing a Book
02:34 - Why Easy Stuff is Hard
05:02 - Your Risk Threshold
07:15 - The Riskiness Equation
11:27 - Why This Is So Bad and What To Do
14:14 - The End

]]> Thu, 16 Oct 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/why-youre-struggling-with-the-easy-stuff-as-a-founder-mmZyDto0 Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book!

 

00:30 - Brian’s Writing a Book
02:34 - Why Easy Stuff is Hard
05:02 - Your Risk Threshold
07:15 - The Riskiness Equation
11:27 - Why This Is So Bad and What To Do
14:14 - The End

]]> Why You're Struggling with the Easy Stuff as a Founder Brian Scordato | Tacklebox, Brian Scordato 00:15:12 Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book! Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book! startup marketing paralysis, business plan vs customer interviews, bootstrap marketingretry, founder therapy, customer outreach anxiety, tacklebox podcast, founder mindset, differentiation strategy, founder psychology, why starting a company is hard, founder mental health, startup procrastination, nervous system entrepreneurship, entrepreneurship stress, why is cold emailing hard, overcoming startup fear, talking to customers, startup contrast, founder productivity, early stage startup advice, standing out from competitors, risk threshold, fear of failure founders false full 195 5 f362b7d9-cde2-405a-b317-7dd3019c1cd7 How to Engineer Luck (ITS classic) Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.


Timestamps:

00:30 How to get lucky
03:11 Story Time: Getting Press for 3Degrees
11:06 Tacklebox
12:32 The Five Types of Luck
15:05 Luck for a Date Planning Service
16:25 Luck Gatekeepers
17:45 Luck Routines and your Luck Budget

]]> Thu, 9 Oct 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-engineer-luck-its-classic-UMSEaVpl Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.


Timestamps:

00:30 How to get lucky
03:11 Story Time: Getting Press for 3Degrees
11:06 Tacklebox
12:32 The Five Types of Luck
15:05 Luck for a Date Planning Service
16:25 Luck Gatekeepers
17:45 Luck Routines and your Luck Budget

]]> How to Engineer Luck (ITS classic) Brian Scordato, Brian Scordato | Tacklebox 00:19:51 Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again. Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again. strategy, marketing, entrepreneur, startup, luck, entrepreneurship false full 194 5 ff07491c-a0be-4b7f-94ed-8e60b2156027 An SOP for Testing a Startup Idea (ITS top 1%) Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.

00:00 Tacklebox
00:30 Pros and Amateurs
02:08 Homeschool Idea
05:47 The Story of Future You
06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams
07:42 Tacklebox
08:50 SOPs
14:19 An SOP for a Problem Worth Solving
14:46 Customer Language
15:55 SOP Problem Doc
19:40 The Stakes
23:00 The Startup Journal

]]> Thu, 2 Oct 2025 15:19:50 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/an-sop-for-testing-a-startup-idea-its-top-1-UfO8S9pb Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.

00:00 Tacklebox
00:30 Pros and Amateurs
02:08 Homeschool Idea
05:47 The Story of Future You
06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams
07:42 Tacklebox
08:50 SOPs
14:19 An SOP for a Problem Worth Solving
14:46 Customer Language
15:55 SOP Problem Doc
19:40 The Stakes
23:00 The Startup Journal

]]> An SOP for Testing a Startup Idea (ITS top 1%) Brian Scordato | Tacklebox, Brian Scordato 00:24:13 Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process. Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process. strategy, marketing, entrepreneur, business, entrepreneurship, startup strategy false full 193 5 463d84b7-2e18-4a38-be77-5c6b6f275b8c Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%) Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.

We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. 
 


00:00 Tacklebox
00:37 How to Speak Problem
01:21 The Brain Audit
01:55 Farm Stand Problem Language
06:03 The Idea: AI to Get Out of Debt
07:38 Smooth Jazz
08:07 Why You Won’t Use Problem Language
10:31 Signs in NYC
15:00 AI for Debt
17:41 Landing Page Test
19:18 The End: This Is Everywhere - Cold Email Examples

]]> Thu, 25 Sep 2025 14:21:50 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/customers-speak-problem-but-youre-speaking-solution-its-top-1-lq2y2a93 Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.

We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. 
 


00:00 Tacklebox
00:37 How to Speak Problem
01:21 The Brain Audit
01:55 Farm Stand Problem Language
06:03 The Idea: AI to Get Out of Debt
07:38 Smooth Jazz
08:07 Why You Won’t Use Problem Language
10:31 Signs in NYC
15:00 AI for Debt
17:41 Landing Page Test
19:18 The End: This Is Everywhere - Cold Email Examples

]]> Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%) Brian Scordato | Tacklebox, Brian Scordato 00:21:32 Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch. We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch. We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. strategy, marketing, entrepreneur, business, startup, entreprenershiip false full 192 5 764d7fb9-93dd-48b3-aa86-8821eeeddd94 How to Nail One-Sentence Marketing (ITS Classic) Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.

00:33 One Sentence Marketing
01:10 Train to NYC
03:04 The best marketing Brian’s seen in a while
06:42 Smooth Jazz
07:28 Choosing a Customer and the Knowledge Spectrum
08:54 Air Quality Idea
13:07 Inflection Points + The Conference Exercise
14:09 The End - Vietnamese Coffee

]]> Thu, 18 Sep 2025 14:55:56 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-nail-one-sentence-marketing-its-classic-uToXc5Sq Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.

00:33 One Sentence Marketing
01:10 Train to NYC
03:04 The best marketing Brian’s seen in a while
06:42 Smooth Jazz
07:28 Choosing a Customer and the Knowledge Spectrum
08:54 Air Quality Idea
13:07 Inflection Points + The Conference Exercise
14:09 The End - Vietnamese Coffee

]]> How to Nail One-Sentence Marketing (ITS Classic) Brian Scordato, Brian Scordato | Tacklebox 00:15:45 Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop. Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop. entrepreneur, startup, entrepreneurship, marketing strategy false full 191 5 f79a5abd-65d2-4c4c-a930-e61d10636063 How to Name Your Startup (a No Whisper Ideas pod) Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian. 

]]> Thu, 11 Sep 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-name-your-startup-a-no-whisper-ideas-pod-u7mh_YhZ Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian. 

]]> How to Name Your Startup (a No Whisper Ideas pod) Brian Scordato, Brian Scordato | Tacklebox 00:07:57 Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian. Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian. organic growth strategies, memorable business names, business name ideas, how to choose a startup name, business growth through naming, how to name a startup, startup marketing, startup branding, naming conventions, startup naming mistakes to avoid, naming for target audience, what makes a good business name, word of mouth business growth, brand recognition, marketing podcast, startup naming, company naming, customer acquisition, branding podcast, business naming podcast, customer-focused naming, how important is startup naming, marketing through naming, should i change my business name, startup podcast, effective startup names, why do business names matter, naming your business for growth, how to make business names memorable, naming best practices, startup name examples, business strategy podcast, word of mouth marketing, startup tips, startup branding tips, business naming strategies, naming your company, business name psychology, business names, brand naming, entrepreneurship advice false full 190 5 74ada854-b4d9-4d1d-8a06-e5602942d64a How to Run Customer Interviews with AI (Part 1) Today, we build a machine to help you actually run customer interviews.

We’ll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You’ll hear the idea Brian is testing with the interview machine, and we’ll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human.

00:00 Intro
00:30 Avoiding Criticism
04:08 The Job of Customer Interviews
09:12 Smooth Jazz
09:30 Whisper Ideas
11:35 The Idea:
15:35 The AI Interview Machine
17:34 Accountability
19:13 Top of Funnel Outreach
21:18 Interview Execution
22:39 Synthesis
23:43 The End

]]> Wed, 3 Sep 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-run-customer-interviews-with-ai-part-1-BKB_2pP6 Today, we build a machine to help you actually run customer interviews.

We’ll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You’ll hear the idea Brian is testing with the interview machine, and we’ll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human.

00:00 Intro
00:30 Avoiding Criticism
04:08 The Job of Customer Interviews
09:12 Smooth Jazz
09:30 Whisper Ideas
11:35 The Idea:
15:35 The AI Interview Machine
17:34 Accountability
19:13 Top of Funnel Outreach
21:18 Interview Execution
22:39 Synthesis
23:43 The End

]]> How to Run Customer Interviews with AI (Part 1) Brian Scordato | Tacklebox, Brian Scordato 00:24:37 Today, we build a machine to help you actually run customer interviews. We’ll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You’ll hear the idea Brian is testing with the interview machine, and we’ll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human. Today, we build a machine to help you actually run customer interviews. We’ll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You’ll hear the idea Brian is testing with the interview machine, and we’ll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human. asymmetric knowledge, worth your time to solve equation, ai for entrepreneurs, founder advice, ai productivity, startup validation, startup growth, ai for startups, startup frameworks, how to run customer interviews, startup podcast, tacklebox, customer discovery, startup criticism, lean startup, ai interview machine, whisper ideas, idea to startup, market research, customer interviews, startup ideas, ai tools false full 189 5 005542e4-47d5-4a0f-9e7b-a79d5d7f779c A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. 

00:26 Idea People
02:47 A Baseball Training Facility
04:45 Inversion
07:46 Smooth Jazz
9:24 Part 1: Identifying the Problem
12:34 Part 2: Collecting
17:22 Part 3: Chewing
20:14 Part 4: Testing
21:37 The End + How to Start

]]> Thu, 28 Aug 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-four-part-system-to-generate-ideas-aka-how-to-let-your-brain-be-a-brain-its-classic-VyQ_QGwA Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. 

00:26 Idea People
02:47 A Baseball Training Facility
04:45 Inversion
07:46 Smooth Jazz
9:24 Part 1: Identifying the Problem
12:34 Part 2: Collecting
17:22 Part 3: Chewing
20:14 Part 4: Testing
21:37 The End + How to Start

]]> A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic Brian Scordato, Brian Scordato | Tacklebox 00:23:14 Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. entrepreneur, startup, idea to startup false full 188 5 e9042605-dfa6-448a-9068-473a7906ba4a How to Build a "Skeptical Startup" - $8k per month in 10 hours per week (ITS Classic) Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.  

00:30 When to Quit Your Job
03:25 Life Expenses Excel Sheet
04:05 The Skeptical Startup Framework
06:25 The Idea: Home AV Improvements
07:44 Smooth Jazz
08:22 The Logistics of $8k
11:26 An AV Marketplace
12:46 Reduce the Surface Area
15:27 The Search
16:30 A Lead for the AV Startup
19:16 The End - Your Goals
19:26 A Goal Framework

]]> Thu, 21 Aug 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-build-a-skeptical-startup-8k-per-month-in-10-hours-per-week-its-classic-iadkiZrh Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.  

00:30 When to Quit Your Job
03:25 Life Expenses Excel Sheet
04:05 The Skeptical Startup Framework
06:25 The Idea: Home AV Improvements
07:44 Smooth Jazz
08:22 The Logistics of $8k
11:26 An AV Marketplace
12:46 Reduce the Surface Area
15:27 The Search
16:30 A Lead for the AV Startup
19:16 The End - Your Goals
19:26 A Goal Framework

]]> How to Build a "Skeptical Startup" - $8k per month in 10 hours per week (ITS Classic) Brian Scordato, Brian Scordato | Tacklebox 00:21:04 Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup. Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup. personal goals, business model, startup logistics, founding a business, startup idea, customer retention, customer understanding, entrepreneur, leaving job, customer acquisition, marketplace business, business goals, marketplace fee, tacklebox membership, startup acceleration, founding a startup, startup approach, startup metrics, content-based business, skeptical startup, customer relationships, startup strategy, customer interviews, startup framework, startup tactics, revenue target, surface area, podcast setup false full 187 5 30f5e8ed-90d7-44a1-b8db-120341047fe1 Normal Brain vs. Entrepreneur Brain Today, we talk about the difference between Entrepreneur Brain and Normal Brain. Normal Brain is out to sabotage your startup. We teach you Entrepreneur Brain to make sure that doesn't happen. 

Timestamps:
00:30 Entrepreneur Brain vs. Normal Brain
01:50 The $2 Million Dollar House
05:30 Customer Interviews Workshop
6:06 Situation #1: The Overwhelming To Do LIst
10:57 Situation #2: When Things Don’t Work
13:09 Situation #3: When You Feel Unprepared
15:48 Situation #4: When You Are Low On Resources
18:17 The End: Lotto Tickets

]]> Thu, 14 Aug 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/normal-brain-vs-entrepreneur-brain-oU_n8fcw Today, we talk about the difference between Entrepreneur Brain and Normal Brain. Normal Brain is out to sabotage your startup. We teach you Entrepreneur Brain to make sure that doesn't happen. 

Timestamps:
00:30 Entrepreneur Brain vs. Normal Brain
01:50 The $2 Million Dollar House
05:30 Customer Interviews Workshop
6:06 Situation #1: The Overwhelming To Do LIst
10:57 Situation #2: When Things Don’t Work
13:09 Situation #3: When You Feel Unprepared
15:48 Situation #4: When You Are Low On Resources
18:17 The End: Lotto Tickets

]]> Normal Brain vs. Entrepreneur Brain Brian Scordato, Brian Scordato | Tacklebox 00:19:38 Today, we talk about the difference between Entrepreneur Brain and Normal Brain. Normal Brain is out to sabotage your startup. We teach you Entrepreneur Brain to make sure that doesn't happen. Today, we talk about the difference between Entrepreneur Brain and Normal Brain. Normal Brain is out to sabotage your startup. We teach you Entrepreneur Brain to make sure that doesn't happen. business leadership, entrepreneur psychology, startup failures, business planning, startup pivot, startup roadblocks, startup advice, entrepreneurial strategy, business mindset, startup challenges, entrepreneurial skills, entrepreneur reactions, entrepreneurial thinking, startup guidanceretryclaude can make mistakes. please double-check responses., business problem solving, startup mentality, startup success, business growth, startup methodology, business obstacles, business development, entrepreneur mindset, entrepreneurship tips, risk management, startup decision making, startup framework, small business advice, entrepreneur brain, startup tactics, business strategy false full 186 5 a94213f8-6c07-41b7-9927-a613432add0e How to Get Two Months of Work Done in One Weekend Today, we'll help you get two months of work done in a weekend. We break down a four-part sprint framework that is actually realistic and manageable for founders with full-time jobs and families or dogs or other responsibilities / dense, unpredictable lives. We also show how a sprint helped launch Habit Kangaroo, one of Brian's side projects, a few years back. The framework covers goal-setting, preparation, creating urgency through "hooks," and how to rely on people to stay happy. 

Share it with a potential cofounder and get to work. 


00:26 - Three Things: Thing One: A Weekend Sprint
01:30 - Habit Kangaroo
04:37 - Feedback Loops
09:45 Smooth Jazz
10:10 - Sprint Structure: Goal, Prep, Hook, Reliance
10:15 - Goal
12:36 - Prep
14:56 - Hook
16:53 - Reliance
19:38 - The End - Happiness

]]> Thu, 7 Aug 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-get-two-months-of-work-done-in-one-weekend-3JdiRDK5 Today, we'll help you get two months of work done in a weekend. We break down a four-part sprint framework that is actually realistic and manageable for founders with full-time jobs and families or dogs or other responsibilities / dense, unpredictable lives. We also show how a sprint helped launch Habit Kangaroo, one of Brian's side projects, a few years back. The framework covers goal-setting, preparation, creating urgency through "hooks," and how to rely on people to stay happy. 

Share it with a potential cofounder and get to work. 


00:26 - Three Things: Thing One: A Weekend Sprint
01:30 - Habit Kangaroo
04:37 - Feedback Loops
09:45 Smooth Jazz
10:10 - Sprint Structure: Goal, Prep, Hook, Reliance
10:15 - Goal
12:36 - Prep
14:56 - Hook
16:53 - Reliance
19:38 - The End - Happiness

]]> How to Get Two Months of Work Done in One Weekend Brian Scordato | Tacklebox, Brian Scordato 00:20:51 Today, we'll help you get two months of work done in a weekend. We break down a four-part sprint framework that is actually realistic and manageable for founders with full-time jobs and families or dogs or other responsibilities / dense, unpredictable lives. We also show how a sprint helped launch Habit Kangaroo, one of Brian's side projects, a few years back. The framework covers goal-setting, preparation, creating urgency through "hooks," and how to rely on people to stay happy. Share it with a potential cofounder and get to work. Today, we'll help you get two months of work done in a weekend. We break down a four-part sprint framework that is actually realistic and manageable for founders with full-time jobs and families or dogs or other responsibilities / dense, unpredictable lives. We also show how a sprint helped launch Habit Kangaroo, one of Brian's side projects, a few years back. The framework covers goal-setting, preparation, creating urgency through "hooks," and how to rely on people to stay happy. Share it with a potential cofounder and get to work. entrepreneurship with full-time job, founder work sprints, solo founder tips, side hustle acceleration, founder time management, startup sprint framework, entrepreneur weekend planningretryclaude can make mistakes. please double-check responses., entrepreneur time blocking, weekend hackathon planning, startup launch tactics, startup project management, startup productivity hacks, founder collaboration techniques, weekend sprint methodology, part-time entrepreneur strategies, startup development sprints, side project productivity, founder accountability systems, startup momentum building, startup goal setting false full 185 5 2acc93ca-7258-4b38-bd85-f584760b25a3 A Startup Storytelling Framework for Non-Storytellers (top 1% classic) Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  

00:30 Storytelling for your startup
03:24 The Two Reasons for the Barefoot Son Story
07:09 Smooth Jazz
07:37 The Three Ruls of Good Storytelling for Entrepreneurs
08:45 Rule 1: Good Stories Are About Speed
10:44 Rule 2: You Don’t Matter
11:39 Rule 3: A Good Story is Earned
12:22 Mise En Place
14:10 The Ingredients of Your Story
17:09 The Accelerants
19:24 Airbnb Interior Design
23:23 The End: Montaigne

]]> Thu, 31 Jul 2025 14:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-startup-storytelling-framework-for-non-storytellers-top-1-classic-bVdmydVd Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  

00:30 Storytelling for your startup
03:24 The Two Reasons for the Barefoot Son Story
07:09 Smooth Jazz
07:37 The Three Ruls of Good Storytelling for Entrepreneurs
08:45 Rule 1: Good Stories Are About Speed
10:44 Rule 2: You Don’t Matter
11:39 Rule 3: A Good Story is Earned
12:22 Mise En Place
14:10 The Ingredients of Your Story
17:09 The Accelerants
19:24 Airbnb Interior Design
23:23 The End: Montaigne

]]> A Startup Storytelling Framework for Non-Storytellers (top 1% classic) Brian Scordato | Tacklebox, Brian Scordato 00:24:31 Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses. Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses. false full 184 5 d83759a0-0a0f-442a-a88b-bd3bfb641e89 How to Flounder Effectively Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You need to balance your focus with some good old fashioned floundering. This episode is about the balance - when to focus and when to flounder - and how to build each skill. We even built a framework to help you out - The Four Rules of Floundering. 

0:00 Let’s Run Customer Interviews Workshop
01:12 Mailbag
02:44 How to Flounder
03:56 The Idea: Community Investment Circles
07:11 When is it time to become “maniacally focused”?
10:35 The Four Rules of Floundering
15:26 Floundering’s real value: longevity

]]> Thu, 24 Jul 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-flounder-effectively-Wq2ItqnD Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You need to balance your focus with some good old fashioned floundering. This episode is about the balance - when to focus and when to flounder - and how to build each skill. We even built a framework to help you out - The Four Rules of Floundering. 

0:00 Let’s Run Customer Interviews Workshop
01:12 Mailbag
02:44 How to Flounder
03:56 The Idea: Community Investment Circles
07:11 When is it time to become “maniacally focused”?
10:35 The Four Rules of Floundering
15:26 Floundering’s real value: longevity

]]> How to Flounder Effectively Brian Scordato | Tacklebox, Brian Scordato 00:17:58 Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You need to balance your focus with some good old fashioned floundering. This episode is about the balance - when to focus and when to flounder - and how to build each skill. We even built a framework to help you out - The Four Rules of Floundering. Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You need to balance your focus with some good old fashioned floundering. This episode is about the balance - when to focus and when to flounder - and how to build each skill. We even built a framework to help you out - The Four Rules of Floundering. entrepreneur attention, entrepreneur productivity, how to focus startup, startup founder advice, startup advice, startup idea validation, startup priorities, startup planning, entrepreneur focus, business development strategy, finding startup niche, startup exploration, business focus vs exploration, business focus techniquesretryclaude can make mistakes. please double-check responses., entrepreneur mindset, entrepreneur time management, startup execution, startup decision making, startup strategy, when to pivot startup false full 183 5 587ccbeb-e40e-4abd-8e7c-bf9a6084b2bf How to Stand Out in a Crowded Market - A Mouse Pod (encore) One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. 

There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. 

00:30 Intro
02:00 We’ve Got Mice
05:15 The Mouse Man’s Funnel
07:50 Smooth Jazz
08:21 One - Build Your Funnel to Match Customer Emotion
11:45 Good Questions For Your Funnel
12:30 Two - Contrast from the Feature Fold
14:30 Saving your Customers a Decision
15:53 Three - Take Yourself Seriously
19:14 Four - The Things Other People Stink At
22:14 The End
22:50 Recap of the Four Lessons

]]> Wed, 16 Jul 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-stand-out-in-a-crowded-market-a-mouse-pod-encore-fPg0JlIy One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. 

There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. 

00:30 Intro
02:00 We’ve Got Mice
05:15 The Mouse Man’s Funnel
07:50 Smooth Jazz
08:21 One - Build Your Funnel to Match Customer Emotion
11:45 Good Questions For Your Funnel
12:30 Two - Contrast from the Feature Fold
14:30 Saving your Customers a Decision
15:53 Three - Take Yourself Seriously
19:14 Four - The Things Other People Stink At
22:14 The End
22:50 Recap of the Four Lessons

]]> How to Stand Out in a Crowded Market - A Mouse Pod (encore) Brian Scordato | Tacklebox, Brian Scordato 00:24:20 One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. entrepreneurial advice, here are seo terms for your podcast episode: startup marketing, marketing funnel, pricing strategy, customer acquisition cost, startup lessons, entrepreneurship lessons, customer journey mapping, feature differentiation, customer experience, startup pricing, startup advice, differentiation strategy, marketing messaging, business model innovation, business psychology, business contrasting, competitive analysis, competitive advantage, premium pricing, startup validation, marketing psychology, customer acquisition, customer emotions, service differentiation, customer decision making, business positioning strategy, startup growth, startup success, business growth, competitive positioning, customer behavior, entrepreneurial mindset, business storytelling, momentum marketing, sales funnel optimization, market positioning, premium business model, niche marketing, business differentiation, marketing tactics, business development, local business strategy, small business marketing, startup positioning, startup tips, startup framework, startup tactics, business strategy, value proposition, customer urgency, marketing strategy, service business marketing false full 182 5 dd98be15-5c11-4087-8902-1ac64a40d972 Stop Beating Yourself Up Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be successful. We'll go through the Eight Eccentricities of Startups - stuff you beat yourself up over but shouldn't - and three practices to help you navigate them. We also talk about baseball, goldfish, and Guy Raz. 


00:30 Stop Beating Yourself Up
02:53 The Beating Yourself Up Equation
06:49 Smooth Jazz
07:04 The Reality of Baseball
09:18 The Eight Eccentricities of Startup Progress
17:16 Three Practices to Break the Beat Yourself Up Cycle

]]> Wed, 9 Jul 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/stop-beating-yourself-up-qqTAY0dw Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be successful. We'll go through the Eight Eccentricities of Startups - stuff you beat yourself up over but shouldn't - and three practices to help you navigate them. We also talk about baseball, goldfish, and Guy Raz. 


00:30 Stop Beating Yourself Up
02:53 The Beating Yourself Up Equation
06:49 Smooth Jazz
07:04 The Reality of Baseball
09:18 The Eight Eccentricities of Startup Progress
17:16 Three Practices to Break the Beat Yourself Up Cycle

]]> Stop Beating Yourself Up Brian Scordato | Tacklebox, Brian Scordato 00:23:01 Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be successful. We'll go through the Eight Eccentricities of Startups - stuff you beat yourself up over but shouldn't - and three practices to help you navigate them. We also talk about baseball, goldfish, and Guy Raz. Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be successful. We'll go through the Eight Eccentricities of Startups - stuff you beat yourself up over but shouldn't - and three practices to help you navigate them. We also talk about baseball, goldfish, and Guy Raz. entrepreneur mental health, founder mindset, founder burnout prevention, startup founder self-criticism, entrepreneur identity issues, founder psychology, startup reality check, startup imposter syndromeretryclaude can make mistakes. please double-check responses., startup emotional intelligence, startup expectations vs reality, beating yourself up, startup mental game, entrepreneur self-doubt, founder resilience, startup comparison trap, startup progress patterns, startup failure anxiety, entrepreneur perfectionism, entrepreneur confidence building, startup stress management false full 181 5 0a82d9aa-c5f5-4c3a-a9cd-4af65c9d1b3e How to Get Your First 1,000 Customers (Encore) Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy! 

 

]]> Thu, 3 Jul 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-get-your-first-1-000-customers-encore-Sr7LbTI5 Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy! 

 

]]> How to Get Your First 1,000 Customers (Encore) Brian Scordato | Tacklebox, Brian Scordato 00:20:53 Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy! Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy! small business marketing tools, restaurant industry insights, local business digitizationretryclaude can make mistakes. please double-check responses., market depth vs breadth, local pizza ordering, tacklebox accelerator, independent restaurant support, vertical market strategy, startup pivot strategies, first 1000 customers, startup founder advice, business depth strategy, startup customer acquisition, startup success stories, startup case study, business model innovation, local business solutions, startup growth tactics, brian scordato podcast, b2b startup sales, tech startup marketing, reverse franchise model, pizza shop technology, startup storytelling, food delivery platform, startup validation process, customer-first business model, startup traction building, food tech startup, push for pizza, restaurant pos systems, pizza market analysis, customer relationship building, customer retention tools, venture capital insights, pizza industry disruption, startup podcast, customer acquisition strategy, pizza delivery startup, tech entrepreneurship, idea to startup, restaurant technology, niche market domination, restaurant franchise alternatives, delivery app competition, entrepreneur mindset, customer development, startup fundraising, slice pizza, small business technology, entrepreneurship podcast false full 180 5 6cfaf761-9924-4a2b-8741-4a2acae71f0e The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy) Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. 

00:30 Differentiator Intro
01:45 Rabbi Joke
05:15 Smooth Jazz
05:45 How to Find Your Differentiator
06:46 Path 1: Letting a Customer Tell You
11:41 Path 2: Four Questions to Pick Your Differentiator
19:32 How to Test Differentiators
21:00 The Reality of Differentiators (Downer)
22:16 The End - Taking Yourself Seriously

]]> Thu, 26 Jun 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-four-questions-that-kill-bad-differentiators-feat-the-rabbi-the-coffee-founder-and-the-poison-ivy-guy-3bv5hkmd Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. 

00:30 Differentiator Intro
01:45 Rabbi Joke
05:15 Smooth Jazz
05:45 How to Find Your Differentiator
06:46 Path 1: Letting a Customer Tell You
11:41 Path 2: Four Questions to Pick Your Differentiator
19:32 How to Test Differentiators
21:00 The Reality of Differentiators (Downer)
22:16 The End - Taking Yourself Seriously

]]> The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy) Brian Scordato | Tacklebox, Brian Scordato 00:23:49 Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. customer segmentation, venture capital, business model, differentiator, business planning, product market fit, startup advice, competitive advantage, entrepreneur, startup validation, startup pitch, competitive positioningretryclaude can make mistakes. please double-check responses., startup growth, startup differentiator, startup success, startup methodology, customer discovery, business differentiation strategy, customer validation, startup founders, business differentiation, business development, market research, entrepreneurship, startup testing, startup execution, startup strategy, startup framework, business strategy, value proposition false full 179 5 d4dc538e-6795-4a15-bed8-48da5aba13fb The Vacuum Strategy - Letting Go to Move Forward (A No Whisper Ideas Post) Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.


Brought to you by Tacklebox.  

]]> Wed, 18 Jun 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-vacuum-strategy-letting-go-to-move-forward-a-no-whisper-ideas-post-lsP8_c68 Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.


Brought to you by Tacklebox.  

]]> The Vacuum Strategy - Letting Go to Move Forward (A No Whisper Ideas Post) Brian Scordato | Tacklebox, Brian Scordato 00:07:30 Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums. Brought to you by Tacklebox. Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums. Brought to you by Tacklebox. content refresh, serp analysis, dwell time, content freshness, knowledge panels, search intent matching, mobile-first indexing, authoritativeness, branded keywords, featured snippets, schema markup, related keywords, evergreen content, robots.txt, click-through rate, youtube optimization, keyword cannibalization, trustworthiness), cluster content, brand mentions, core web vitals, bounce rate, topic clusters, commercial intent, e-a-t (expertise, ai overviews, unbranded keywords, indexability, content gap analysis, search visibility, crawlability, sitemap optimization, url structure, google my business, canonical tags, keyword density, semantic seo, title tags, site speed optimization, 301 redirects, session duration, content marketing, navigational keywords, user experience, zero-click optimization, domain authority, google analytics, internal linking, pages per sessionretryclaude can make mistakes. please double-check cited sources., conversion optimization, voice search, long-tail keywords, lsi keywords, local pack optimization, rich snippets, local seo, page experience, image optimization, content pillars, content audit, keyword research, pillar pages, topical authority, alt text, meta descriptions, page load speed, citation building, keyword difficulty, structured data, mobile responsiveness, video seo, technical seo, ai search optimization, header optimization, image seo, search volume, organic traffic, on-page optimization, competitor analysis, answer engine optimization, thought leadership, breadcrumbs, content depth, informational keywords, backlink quality, transactional keywords, google search console, anchor text optimization, user intent optimization, social signals, review management false full 178 5 232c7a63-51bb-493e-93eb-c3d626c9ea54 Mailbag! Beating Idea FOMO, The Best Stories for Founders, and Simple Startup Math Today, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't confident it'll work (featuring the Discipline + Strategy Levers), the most frequent advice I give (feat. Monkeys and Pedestals and Sell the Position), and a question on the startup decision - should you do a thing that'll take 10 years? 

00:30 Mailbag
01:53 Question One: How to Commit to an Idea
03:57 Discipline - Levers and Hooks
05:42 Marathon Programs
11:30 Strategy - Where to Run
19:00 Smooth Jazz
19:21 Question Two: The Key Stories
20:22 Monkeys and Pedestals
23:00 Sell the Position
25:07 The $10K Prompt
25:53 Question Three: How Old Will You Be?

]]> Wed, 11 Jun 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/mailbag-beating-idea-fomo-the-best-stories-for-founders-and-simple-startup-math-BqY2gGjo Today, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't confident it'll work (featuring the Discipline + Strategy Levers), the most frequent advice I give (feat. Monkeys and Pedestals and Sell the Position), and a question on the startup decision - should you do a thing that'll take 10 years? 

00:30 Mailbag
01:53 Question One: How to Commit to an Idea
03:57 Discipline - Levers and Hooks
05:42 Marathon Programs
11:30 Strategy - Where to Run
19:00 Smooth Jazz
19:21 Question Two: The Key Stories
20:22 Monkeys and Pedestals
23:00 Sell the Position
25:07 The $10K Prompt
25:53 Question Three: How Old Will You Be?

]]> Mailbag! Beating Idea FOMO, The Best Stories for Founders, and Simple Startup Math Brian Scordato, Brian Scordato | Tacklebox 00:28:08 Today, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't confident it'll work (featuring the Discipline + Strategy Levers), the most frequent advice I give (feat. Monkeys and Pedestals and Sell the Position), and a question on the startup decision - should you do a thing that'll take 10 years? Today, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't confident it'll work (featuring the Discipline + Strategy Levers), the most frequent advice I give (feat. Monkeys and Pedestals and Sell the Position), and a question on the startup decision - should you do a thing that'll take 10 years? business idea development, startup mental health, startup success tips, founder mindset, founder advice, entrepreneurial journey, startup advice, founder psychology, entrepreneur guidance, how to choose startup idea, startup planning, entrepreneur focus, how to commit to business idea, startup motivation, business planning strategy, startup frameworks, startup commitment, founder discipline, startup methodology, business idea validation, business development, entrepreneur mindset, entrepreneurship tips, startup execution, startup decision making, entrepreneurship podcastretryclaude can make mistakes. please double-check responses., founder productivity, startup strategy framework, business strategy, idea validation process false full 177 5 ca9ad1a6-8d72-4f4c-849e-72980130cde5 Testing an Idea's Potential Using the ERP Rubric: FODMAPs Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm.  

 

00:30 ERP Rubric Part Two
03:52 The Ideas - Mold and FODMAPs
06:27 ERP Intro: Choose a Specific Customer
09:12 Part 1: Can You Find Your Customer?
12:59 Part 2: Can You Convert Customers?
17:01 Part 3: Can You Build a Solution?
21:12 Part 4: Collecting Feedback
23:19 Part 5: Organic Growth Potential
25:23 The Final Two Questions
28:00 The End

]]> Wed, 28 May 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/testing-an-ideas-potential-using-the-erp-rubric-fodmaps-uusisKqe Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm.  

 

00:30 ERP Rubric Part Two
03:52 The Ideas - Mold and FODMAPs
06:27 ERP Intro: Choose a Specific Customer
09:12 Part 1: Can You Find Your Customer?
12:59 Part 2: Can You Convert Customers?
17:01 Part 3: Can You Build a Solution?
21:12 Part 4: Collecting Feedback
23:19 Part 5: Organic Growth Potential
25:23 The Final Two Questions
28:00 The End

]]> Testing an Idea's Potential Using the ERP Rubric: FODMAPs Brian Scordato, Brian Scordato | Tacklebox 00:29:09 Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm. Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm. startup analysis, food startup, entrepreneurial process, entrepreneur framework, business planning, business validation, startup case study, entrepreneur guidance, startup validation, idea validation, early rep potential, fodmap business, elimination diet business, erp rubric, business idea scoring, business ideas, startup methodology, startup rubric, startup process, startup founders, startup evaluation, business idea framework, business development, startup evaluation tool, entrepreneurship, startup testing, startup strategy, startup framework, health startup, entrepreneur tools, business idea testing false full 176 5 c0450056-d323-41ae-94ff-1f5cc24cbc51 A Startup Misogi (A No Whisper Ideas Post) Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. 


00:00 Intro - What This Is
01: 34 A 100 Mile Bike RIde
02:22 A Misogi Challenge
04:16 Startup Misogis

]]> Tue, 29 Apr 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-startup-misogi-a-no-whisper-ideas-post-Mot7Pkvy Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. 


00:00 Intro - What This Is
01: 34 A 100 Mile Bike RIde
02:22 A Misogi Challenge
04:16 Startup Misogis

]]> A Startup Misogi (A No Whisper Ideas Post) Brian Scordato, Brian Scordato | Tacklebox 00:08:00 Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. transformative experience, challenge yourself, life-changing experience, yearly ritual, resilience building, comfort zone, yearly challenge, personal transformation, extreme challenge, meaningful challenge, annual goal setting, self-improvement, endurance challenge, milestone achievement, personal reset, mental toughness, physical challenge, personal development, jesse itzler challenge, entrepreneurship challenge, memorable achievement, personal growth challenge, misogi challenge, breakthrough experience, startup challenge false full 175 5 6b54765a-6ee7-47c9-bff5-4bb13e33f9ed How to Pick Which (Of Your Many) Ideas to Pursue Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.

00:30 When You’ve Got Lots of Startup Ideas (Meet Erica)
02:32 The Two Types of Entrepreneurs
07:13 Erica’s Ideas
12:40 Smooth Jazz
13:05 Reps
16:20 The ERP Rubric
22:51 The ERP in Action

]]> Thu, 24 Apr 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-pick-which-of-your-many-ideas-to-pursue-ALbg35xp Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.

00:30 When You’ve Got Lots of Startup Ideas (Meet Erica)
02:32 The Two Types of Entrepreneurs
07:13 Erica’s Ideas
12:40 Smooth Jazz
13:05 Reps
16:20 The ERP Rubric
22:51 The ERP in Action

]]> How to Pick Which (Of Your Many) Ideas to Pursue Brian Scordato, Brian Scordato | Tacklebox 00:23:45 Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article. Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article. product-market fit tests, entrepreneurial framework, founder decision-making, evaluating startup ideas, idea validation, early rep potential, idea selection, erp rubric, lean startup methodology, validating ideas quickly, idea prioritization, tacklebox, startup sprint, customer validation, two-week sprint, startup experiment, rep-based testing, startup ideas, mvp framework, early customer reps false full 174 5 a4705c7c-e9fb-4f96-9112-7e702913cbef Giving Your Startup an Identity Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

Timestamps

00:30 Your Startup Identity
01:30 How to Swim
04:17 How to Learn Something New
06:34 Re-learning How to Make Decisions
08:45 Tacklebox - two week free trial
09:15 Carl’s Idea - AI for Learning Spanish
13:13 The Decision Equation
14:15 Picking a Customer
19:30 Identity: Your Decision Filter
21:30 Four Identity Exercises
24:13 The End: What Do You Want?

]]> Fri, 4 Apr 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/giving-your-startup-an-identity-BZMYsPOu Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

Timestamps

00:30 Your Startup Identity
01:30 How to Swim
04:17 How to Learn Something New
06:34 Re-learning How to Make Decisions
08:45 Tacklebox - two week free trial
09:15 Carl’s Idea - AI for Learning Spanish
13:13 The Decision Equation
14:15 Picking a Customer
19:30 Identity: Your Decision Filter
21:30 Four Identity Exercises
24:13 The End: What Do You Want?

]]> Giving Your Startup an Identity Brian Scordato, Brian Scordato | Tacklebox 00:25:26 Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it. Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it. startup identity, tacklebox podcast, startup branding, product market fit, startup mindset, decision equation, early traction, how to make startup decisions, startup storytelling, how to choose a startup idea, founder identity, startup podcast, solo founder advice, early stage founder advice, customer validation, founder vision, building a startup, startup decision making, startup strategy, decision making framework, startup customer selection false full 173 5 8b657caa-d01f-467a-ac8a-3582d996956d Extreme Quality We're Back!  Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.


00:27 Anxious People
04:17 Email Opportunity
08:20 Extreme Quality
10:00 Byldd - a development agency we trust
11:10 The Quality Misunderstanding
12:20 The Quality Equation
14:43 Example: The Car Guy
19:09 The Six Components of a Moment
23:33 A Clarification, and The End

 

]]> Thu, 20 Mar 2025 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/extreme-quality-4iRrHo2H We're Back!  Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.


00:27 Anxious People
04:17 Email Opportunity
08:20 Extreme Quality
10:00 Byldd - a development agency we trust
11:10 The Quality Misunderstanding
12:20 The Quality Equation
14:43 Example: The Car Guy
19:09 The Six Components of a Moment
23:33 A Clarification, and The End

 

]]> Extreme Quality Brian Scordato | Tacklebox, Brian Scordato 00:26:12 We're Back! Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael. We're Back! Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael. customer insights, startup mistakes, product development, differentiation, moments that matter, how to stand out, founder advice, customer experience, marketing, startups, anxiety in business, competitive advantage, customer retention, word-of-mouth marketing, product-market fit, startup growth, ai spam, niche marketing, small business, building a brand, ai in business, entrepreneurship, business lessons, high quality products, extreme quality, innovation, business strategy false full 172 5 375e357f-821d-497b-9229-d194d995d9cd How I'd Start a Startup in 2025 Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots.

We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. 

Timestamps

00:30 Intro - A Listener Email
02:59 A Note on Idiots
06:33 Part 1: Actually Make Time For A Startup
08:23 The Life Audit Exercise
11:33 The Budget Audit Exercise
12:23 Smooth Jazz
12:54 Part 2: Plan for Luck
16:38 Part 3: Focus on One Person
20:16 Part 4: A System
24:30 The End: Enthusiasm

]]> Fri, 10 Jan 2025 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-id-start-a-startup-in-2025-5ibchN_a Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots.

We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. 

Timestamps

00:30 Intro - A Listener Email
02:59 A Note on Idiots
06:33 Part 1: Actually Make Time For A Startup
08:23 The Life Audit Exercise
11:33 The Budget Audit Exercise
12:23 Smooth Jazz
12:54 Part 2: Plan for Luck
16:38 Part 3: Focus on One Person
20:16 Part 4: A System
24:30 The End: Enthusiasm

]]> How I'd Start a Startup in 2025 Brian Scordato | Tacklebox, Brian Scordato 00:27:03 Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots. We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots. We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. startup accountability, beginner startup advice, startup time management, startup planning tips, actionable business advice, increasing luck in business, entrepreneurship mindset, avoiding startup failure, how to start a startup, building a business in 2025, creating a startup system, startup success strategies, startup growth hacks, starting a business in 2025, startup prioritization, idiot-proof startup plan, customer-focused startups, entrepreneurship tips, business enthusiasm, startup momentum false full 171 5 2befc54b-b8cd-4abe-917d-e957875b6f0b Testing an Idea Live on the Pod, Part Two: AI for Parenting Today is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual problem we're solving for parents, pull inspiration from an AI tool in the dementia care space, and end up with a Wedge product that'll use voice notes to reduce the pain of handoffs. We also hit on one of my favorite tactics - The Pain Text. Hot Frosty is in there, too, because why not. 
 


00:30 Intro
01:20 Part 1 Recap
06:00 Picking the Problem
07:44 Interviews Round Two
10:54 The Text Prompt Tactic
14:51 What are the Stakes?
15:52 Customer Interview Workshops
16:20 The Wedge
21:01 Problems and Pain
22:20 The Stakes, Part Two
23:30 What’s Next

]]> Thu, 2 Jan 2025 16:54:52 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/testing-an-idea-live-on-the-pod-part-two-ai-for-parenting-AoIcU7P0 Today is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual problem we're solving for parents, pull inspiration from an AI tool in the dementia care space, and end up with a Wedge product that'll use voice notes to reduce the pain of handoffs. We also hit on one of my favorite tactics - The Pain Text. Hot Frosty is in there, too, because why not. 
 


00:30 Intro
01:20 Part 1 Recap
06:00 Picking the Problem
07:44 Interviews Round Two
10:54 The Text Prompt Tactic
14:51 What are the Stakes?
15:52 Customer Interview Workshops
16:20 The Wedge
21:01 Problems and Pain
22:20 The Stakes, Part Two
23:30 What’s Next

]]> Testing an Idea Live on the Pod, Part Two: AI for Parenting Brian Scordato | Tacklebox, Brian Scordato 00:25:15 Today is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual problem we're solving for parents, pull inspiration from an AI tool in the dementia care space, and end up with a Wedge product that'll use voice notes to reduce the pain of handoffs. We also hit on one of my favorite tactics - The Pain Text. Hot Frosty is in there, too, because why not. Today is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual problem we're solving for parents, pull inspiration from an AI tool in the dementia care space, and end up with a Wedge product that'll use voice notes to reduce the pain of handoffs. We also hit on one of my favorite tactics - The Pain Text. Hot Frosty is in there, too, because why not. pain point validation, caregiver communication, working parents tech, startup customer interviews, childcare management, family communication app, startup idea validation, startup interviews, voice notes ai, family caregivers, parenting tech, startup validation process, parenting solutions, startup wedge product, childcare handoff, startup mvp, early-stage startup, startup methodology, ai startup, customer discovery, founder podcast, family tech, childcare coordination, ai for childcare, concierge mvp false full 170 5 b0e48cec-8417-4f44-80d6-7a6b5d364a48 A Live Idea Test: AI for Parenting Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars. 

00:30 Intro - Testing a Startup Idea Live
03:01 The Three Questions for Any Startup
04:40 Where Magic Comes From
07:44 Smooth Jazz
08:16 Who’s it For + What’ll it Help Them Do?
12:32 The Four Potential Problems
13:52 Problem Selection

]]> Wed, 11 Dec 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-live-idea-test-ai-for-parenting-ab_lCnNh Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars. 

00:30 Intro - Testing a Startup Idea Live
03:01 The Three Questions for Any Startup
04:40 Where Magic Comes From
07:44 Smooth Jazz
08:16 Who’s it For + What’ll it Help Them Do?
12:32 The Four Potential Problems
13:52 Problem Selection

]]> A Live Idea Test: AI for Parenting Brian Scordato | Tacklebox, Brian Scordato 00:17:50 Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars. Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars. ai startups, ai for parenting, identifying customer problems, entrepreneurial strategy, startup problem solving, parenting solutions, startup frameworks, actionable business ideas, idea validation., customer problem validation, ai applications, startup ideas, how to start a business, entrepreneurship podcast, removing pain in startups false full 169 5 8bab8e23-e046-4369-8c50-ec3ef3c46158 Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on? A special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing
 


Timestamps:
00:30 Intro - The Mailbag
02:08 Question One: How to Actually Use AI Right Now
06:00 Electric Vehicle Problem Language
08:52 Question Two: Which Tactic?
14:09 Question Four: Are All The Good Ideas Taken?
19:24 The End - how to help

]]> Wed, 27 Nov 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/thanksgiving-mailbag-are-all-the-good-ideas-taken-what-should-i-do-about-ai-what-single-skill-should-i-focus-on-mbEnlLXf A special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing
 


Timestamps:
00:30 Intro - The Mailbag
02:08 Question One: How to Actually Use AI Right Now
06:00 Electric Vehicle Problem Language
08:52 Question Two: Which Tactic?
14:09 Question Four: Are All The Good Ideas Taken?
19:24 The End - how to help

]]> Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on? Brian Scordato | Tacklebox, Brian Scordato 00:21:25 A special Thanksgiving mailbag episode answering listener questions. We tackle the one thing you should actually be doing with AI right now, how to deal with other startups working on the same idea as you, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome. Come for the smooth jazz, stay for the actionable startup advice. #MuchAdoAboutStuffing A special Thanksgiving mailbag episode answering listener questions. We tackle the one thing you should actually be doing with AI right now, how to deal with other startups working on the same idea as you, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome. Come for the smooth jazz, stay for the actionable startup advice. #MuchAdoAboutStuffing problem language marketing, startup differentiation, tacklebox accelerator, startup vs competition, startup founder advice, business idea taken, startup idea validation, startup customer feedback, startup validation, customer problem language, ai for startups, ai copywriting, derek jeter startup, founder habits, minimum viable product, early stage startup, startup competition, startup mentoring, startup marketing strategy, entrepreneurship advice false full 168 5 4a0ba631-6c29-47e4-b2ff-ab8694a15aeb Three Ways to Approach Your Startup Like a Pro (Encore) Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. 

Timestamps

  • 00:30 - Listener Child Therapist Idea Email
  • 05:42 - XLR8 Dev
  • 06:50 - Live in Reality, and Choose Where You Compete
  • 10:45 - Categories
  • 12:57 - Anti-Marketing
  • 17:11 - Put Your Ass Where Your Heart Is
  • 19:45 - Bonus - Value First
  • 21:00 - The End
]]> Thu, 21 Nov 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/three-ways-to-approach-your-startup-like-a-pro-encore-kSSinVM4 Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. 

Timestamps

  • 00:30 - Listener Child Therapist Idea Email
  • 05:42 - XLR8 Dev
  • 06:50 - Live in Reality, and Choose Where You Compete
  • 10:45 - Categories
  • 12:57 - Anti-Marketing
  • 17:11 - Put Your Ass Where Your Heart Is
  • 19:45 - Bonus - Value First
  • 21:00 - The End
]]> Three Ways to Approach Your Startup Like a Pro (Encore) Brian Scordato | Tacklebox, Brian Scordato 00:21:54 Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. strategy, marketing, entrepreneur, business, startup, entrepreneurship false full 167 5 8d16dcac-9730-4d21-99f8-60ce45eaba87 How to Engineer Luck Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.


Timestamps:

00:30 How to get lucky
03:11 Story Time: Getting Press for 3Degrees
11:06 XLR8dev.com
12:32 The Five Types of Luck
15:05 Luck for a Date Planning Service
16:25 Luck Gatekeepers
17:45 Luck Routines and your Luck Budget
 

]]> Wed, 13 Nov 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-engineer-luck-ngGptFLf Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.


Timestamps:

00:30 How to get lucky
03:11 Story Time: Getting Press for 3Degrees
11:06 XLR8dev.com
12:32 The Five Types of Luck
15:05 Luck for a Date Planning Service
16:25 Luck Gatekeepers
17:45 Luck Routines and your Luck Budget
 

]]> How to Engineer Luck Brian Scordato, Brian Scordato | Tacklebox 00:20:23 Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again. Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again. how to get lucky in business, pr strategy startup, startup networking, startup press coverage, startup success tips, business gatekeepers, luck in business, strategic luck, business luck, luck strategy, networking for entrepreneurs, engineered luck, business opportunities, networking strategy startup, entrepreneurial mindset, business serendipity, startup strategy, entrepreneurial luck, business networking tips, entrepreneur success false full 166 5 ebed17f4-c95a-4754-8de7-3463996ca37b How to Productize Your Customer's First Step (Encore) Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. 


Timestamps
00:30 The Thanksgiving Startup Idea - The Family Operating System
05:24 Smooth Jazz, with an Offer
06:06 Productize the First Step
09:16 Theory + Process
11:30 Good Customers and Good Dams
13:30 A Writing Startup
17:02 The First Step for the Family Operating System

]]> Fri, 8 Nov 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-productize-your-customers-first-step-encore-EgLXJDUu Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. 


Timestamps
00:30 The Thanksgiving Startup Idea - The Family Operating System
05:24 Smooth Jazz, with an Offer
06:06 Productize the First Step
09:16 Theory + Process
11:30 Good Customers and Good Dams
13:30 A Writing Startup
17:02 The First Step for the Family Operating System

]]> How to Productize Your Customer's First Step (Encore) Brian Scordato, Brian Scordato | Tacklebox 00:20:56 Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. And, if you're interested in Tacklebox, code "Holiday" will get you 50% off your first month. Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. And, if you're interested in Tacklebox, code "Holiday" will get you 50% off your first month. first product launch, tacklebox accelerator, startup without funding, startup customer interviews, startup customer focus, thanksgiving startup story, product market fit, startup first steps, startup idea validation, startup customer discovery, startup customer feedback, first-time founders, startup validation, startup bootstrapping guide, bootstrapping startups, startup problem solving, startup validation process, productize mvp, lean startup methodology, product development strategy, startup initial customers, minimum viable product, family operating system, startup ideation, early stage startup advice false full 165 5 1ccb2fed-ebd9-44a0-8518-442308170af5 A Thing That Always Works: The 5-Minute List Today, we dive into the Always Work and Never Work Lists to pull out a method that's immeasurably useful for our founders: The 5-Minute List. A system that helps you turn scattered pockets of time into meaningful work - rebranding "Sand" tasks (from the Sand and Stones framework) to "Pebbles." We leverage AI to break intimidating projects down and minimize transition time to remove all friction.  

00:33 Intro - The Always Work and Never Work Lists
04:00 XLR8DEV.com
05:22 The Five Minute List Part 1: Sand and Stones
08:29 Revenge of the Sand - a Founder Story
09:25 Pebbles
12:02 Your Subconscious
13:00 Four Steps to Build Your Five Minute List
17:16 The End - Coworking

]]> Thu, 31 Oct 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-thing-that-always-works-the-5-minute-list-MNMaQny_ Today, we dive into the Always Work and Never Work Lists to pull out a method that's immeasurably useful for our founders: The 5-Minute List. A system that helps you turn scattered pockets of time into meaningful work - rebranding "Sand" tasks (from the Sand and Stones framework) to "Pebbles." We leverage AI to break intimidating projects down and minimize transition time to remove all friction.  

00:33 Intro - The Always Work and Never Work Lists
04:00 XLR8DEV.com
05:22 The Five Minute List Part 1: Sand and Stones
08:29 Revenge of the Sand - a Founder Story
09:25 Pebbles
12:02 Your Subconscious
13:00 Four Steps to Build Your Five Minute List
17:16 The End - Coworking

]]> A Thing That Always Works: The 5-Minute List Brian Scordato | Tacklebox, Brian Scordato 00:19:03 Today, we dive into the Always Work and Never Work Lists to pull out a method that's immeasurably useful for our founders: The 5-Minute List. A system that helps you turn scattered pockets of time into meaningful work - rebranding "Sand" tasks (from the Sand and Stones framework) to "Pebbles." We leverage AI to break intimidating projects down and minimize transition time to remove all friction. Today, we dive into the Always Work and Never Work Lists to pull out a method that's immeasurably useful for our founders: The 5-Minute List. A system that helps you turn scattered pockets of time into meaningful work - rebranding "Sand" tasks (from the Sand and Stones framework) to "Pebbles." We leverage AI to break intimidating projects down and minimize transition time to remove all friction. entrepreneurship productivity, 5 minute productivity, founder time management, deep work for entrepreneurs, startup efficiency, startup time management, time management with full time job, startup routines, productivity system startup, time optimization startup, time blocking startup, side hustle time management, startup founder productivity, task batching, startup productivity hacks, startup systems, productivity for founders, founder habits, startup methodology, startup task management, entrepreneur productivity system, deep work small chunks, micro productivity, ai productivity tools false full 164 5 550cb2d8-8222-4812-b5b6-087a633af71a Three Types of Problems Worth Your Time to Solve Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems.
 

00:40 The Types of Problems Customers Will Solve
01:00 Manhattan in 2007
05:48 Achievement Incentives
06:30 Be Careful What You’re Getting Good At
07:37 Nat Eliason - Getting Too Good at the Wrong Thing
08:21 Bad Early Decisions James Clear
09:53 Tacklebox
10:54 Problem Archetype 1: Hole Problems
14:23 Baby Quip
17:04 Problem Archetype 2: Teleporter Problems
19:19 Problem Archetype 3: Status Level Jump

]]> Thu, 24 Oct 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/three-types-of-problems-worth-your-time-to-solve-50hKmdfO Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems.
 

00:40 The Types of Problems Customers Will Solve
01:00 Manhattan in 2007
05:48 Achievement Incentives
06:30 Be Careful What You’re Getting Good At
07:37 Nat Eliason - Getting Too Good at the Wrong Thing
08:21 Bad Early Decisions James Clear
09:53 Tacklebox
10:54 Problem Archetype 1: Hole Problems
14:23 Baby Quip
17:04 Problem Archetype 2: Teleporter Problems
19:19 Problem Archetype 3: Status Level Jump

]]> Three Types of Problems Worth Your Time to Solve Brian Scordato 00:23:15 Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. The only problems that can support a company you'd want to run. Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. The only problems that can support a company you'd want to run. teleporter problems, customer pain validation, startup mistakes, problem-solution fit, business validation, urgent business problems, customer pain points, business fundamentals, early-stage startups, customer needs, problem identification, startup validation, business ideation, business problem identification, business opportunities, startup success, startup methodology, customer discovery, status problems, hole problems, startup founders, startup problems, market research, startup validation framework, customer development, startup strategy, startup ideas, market validation, business problems worth solving, problem archetypes, entrepreneurship advice false full 163 5 832d0273-4572-44d2-b578-ab62aee33f5e Another Lesson at 40: Three Shortcuts for Getting Started Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. 
 


00:34 Intro
03:30 The Idea: AI for Tutors
07:27 Jazz - Customer Interview Workshop
07:57 Just-In-Time Prep
11:55 Search for Hooks
14:14 The Three Step System
15:40 Forcing Function Examples
18:13 Reinforcing Markers
20:06 The End: Jump in the Ocean

]]> Thu, 17 Oct 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/another-lesson-at-40-three-shortcuts-for-getting-started-apR5C_T5 Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. 
 


00:34 Intro
03:30 The Idea: AI for Tutors
07:27 Jazz - Customer Interview Workshop
07:57 Just-In-Time Prep
11:55 Search for Hooks
14:14 The Three Step System
15:40 Forcing Function Examples
18:13 Reinforcing Markers
20:06 The End: Jump in the Ocean

]]> Another Lesson at 40: Three Shortcuts for Getting Started Brian Scordato, Brian Scordato | Tacklebox 00:22:35 Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. forcing functions, overcoming procrastination, startup shortcuts, startup advice, startup challenges, life design, personal growth, work-life balance, silk sheet problem, comfort zone, side hustle, ai tutor, startup motivation, midlife career change, self-improvement, time management, productivity hacks, career transformation, entrepreneurial mindset, goal setting, business idea validation, entrepreneurship, just-in-time prep, startup momentum, career change false full 162 5 c2a29544-0af1-4e87-bf63-7e34c54b069c Writing Persuasive Copy That Tests Your Startup Idea Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. 


00:33 When Copy Becomes Important
02:40 Why You’re a Bad Writer
05:40 Is This Anything?
06:50 Byldd
07:55 The Big Misunderstanding
10:45 Reverse Architect Copy
13:45 The Attention Pie
15:48 Cold Emails
17:20 Write to One Person

]]> Fri, 11 Oct 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-write-persuasive-copy-that-tests-your-startup-idea-HGXgCj25 Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. 


00:33 When Copy Becomes Important
02:40 Why You’re a Bad Writer
05:40 Is This Anything?
06:50 Byldd
07:55 The Big Misunderstanding
10:45 Reverse Architect Copy
13:45 The Attention Pie
15:48 Cold Emails
17:20 Write to One Person

]]> Writing Persuasive Copy That Tests Your Startup Idea Brian Scordato | Tacklebox, Brian Scordato 00:18:05 Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. strategy, marketing, entrepreneur, business, startup, entrepreneurship, copywriting false full 161 5 36ec703a-6184-45ab-941c-584e76432514 A Lesson at 40: Happiness and Hard Things Today, we're going to talk about one of the best things Brian has learned in 40 years of living. We'll talk through why embracing discomfort is crucial for personal growth and happiness, learn how to generate innovative ideas by adopting a "documentary approach" to life, and find out what Taco Bell has to do with prioritizing your day.


Timestamps
00:30 Intro - Discomfort Leads to Happiness
01:33 Discomfort is Front-Loaded + The Happiness Equation
07:43 Observation Number One: The Idea Comes Later
09:26 Pivoting Isn’t Linear
12:32 Observation Number Two: Fiction is Way Harder Than a Documentary
15:37 Observation Number Three: Taco Bell Prioritization
17:39 The End: Execute Through Stories

 

]]> Fri, 4 Oct 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-lesson-at-40-happiness-and-hard-things-J8alVsMS Today, we're going to talk about one of the best things Brian has learned in 40 years of living. We'll talk through why embracing discomfort is crucial for personal growth and happiness, learn how to generate innovative ideas by adopting a "documentary approach" to life, and find out what Taco Bell has to do with prioritizing your day.


Timestamps
00:30 Intro - Discomfort Leads to Happiness
01:33 Discomfort is Front-Loaded + The Happiness Equation
07:43 Observation Number One: The Idea Comes Later
09:26 Pivoting Isn’t Linear
12:32 Observation Number Two: Fiction is Way Harder Than a Documentary
15:37 Observation Number Three: Taco Bell Prioritization
17:39 The End: Execute Through Stories

 

]]> A Lesson at 40: Happiness and Hard Things Brian Scordato, Brian Scordato | Tacklebox 00:20:28 Today, we're going to talk about one of the best things Brian has learned in 40 years of living. We'll talk through why embracing discomfort is crucial for personal growth and happiness, learn how to generate innovative ideas by adopting a "documentary approach" to life, and find out what Taco Bell has to do with prioritizing your day. Today, we're going to talk about one of the best things Brian has learned in 40 years of living. We'll talk through why embracing discomfort is crucial for personal growth and happiness, learn how to generate innovative ideas by adopting a "documentary approach" to life, and find out what Taco Bell has to do with prioritizing your day. creativity tips, overcoming fear, finding unique opportunities, pivoting in business, storytelling techniques, the simpsons writing method, midlife insights, startup advice, taco bell prioritization, jk rowling writing process, personal growth, entrepreneur, entrepreneurship insights, embracing discomfort, inertia in life, life lessons at 40, startup, documentary approach to ideas, best case scenario story, challenging comfort zones, entrepreneurship, breaking routines, happiness equation, daniel tiger sop false full 160 5 3968f88f-7ebc-457f-986f-505c84c8a5d3 Are You a Freelancer or an Entrepreneur? Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other.

We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. 

0:30 Why Entrepreneurs are unhappy
01:14 Do you want to be a freelancer or entrepreneur?
04:12 Seth Godin Conversation
04:58 Our definition of a freelancer
07:28 Our definition of entrepreneurs
09:07 Cuban’s Definition of Entrepreneurship
11:24 BYLDD
12:25 The Restaurant Startup
15:15 Rivers and Dams
19:19 No Lunging
22:44 Don’t Pretend
23:10 How do you want to spend your days?

]]> Fri, 27 Sep 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/are-you-a-freelancer-or-an-entrepreneur-lhjjtvv4-mhTyBmxZ Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other.

We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. 

0:30 Why Entrepreneurs are unhappy
01:14 Do you want to be a freelancer or entrepreneur?
04:12 Seth Godin Conversation
04:58 Our definition of a freelancer
07:28 Our definition of entrepreneurs
09:07 Cuban’s Definition of Entrepreneurship
11:24 BYLDD
12:25 The Restaurant Startup
15:15 Rivers and Dams
19:19 No Lunging
22:44 Don’t Pretend
23:10 How do you want to spend your days?

]]> Are You a Freelancer or an Entrepreneur? Brian Scordato, Brian Scordato | Tacklebox 00:24:37 Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other. We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other. We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. business systems, business goal setting, business decision-making, freelancer vs entrepreneur, small business strategy, startup advice, entrepreneurship challenges, startup pitfalls, business profitability, customer problem-solving, business growth, profitable restaurants, entrepreneurial mindset, freelance consulting, freelancing tips, scaling a business, customer focus, scalable products, self-employment, business models false full 159 5 220daf65-1244-461b-8f05-2441516b7c30 The Exciting Part - Building a Product and The Test (Part 4 of Starting a Startup Live) Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business. 

Timestamps:

00:30 Intro - Email Team@Gettacklebox.com your concierge MVP ideas
02:30 - Recap of Episodes 1-3 in the series
05:15 - Part 1: What Do You Need, and What Do You Not Need?
06:25 - Remember Scooby Doo
09:10 - Byldd
10:18 Part 2: Your Product Should Be Tailored, Not New
12:45 Part 3: Customer Journey and Tell the Story
16:30 Part 4: How Many Customers and Should You Discount?
18:00 The Superpower: Optimism
20:08 Part 5: How It Went
23:25 The End: What’s Next?

]]> Fri, 20 Sep 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-exciting-part-product-pricing-and-the-test-part-4-of-starting-a-startup-live-INIto2Zg Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business. 

Timestamps:

00:30 Intro - Email Team@Gettacklebox.com your concierge MVP ideas
02:30 - Recap of Episodes 1-3 in the series
05:15 - Part 1: What Do You Need, and What Do You Not Need?
06:25 - Remember Scooby Doo
09:10 - Byldd
10:18 Part 2: Your Product Should Be Tailored, Not New
12:45 Part 3: Customer Journey and Tell the Story
16:30 Part 4: How Many Customers and Should You Discount?
18:00 The Superpower: Optimism
20:08 Part 5: How It Went
23:25 The End: What’s Next?

]]> The Exciting Part - Building a Product and The Test (Part 4 of Starting a Startup Live) Brian Scordato, Brian Scordato | Tacklebox 00:25:02 Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business. Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business. productivity for doctors, startup lessons, product development, healthcare startup, doctor productivity, customer feedback, business validation, startup challenges, product iteration, startup, getting things done, lean startup, gtd for physicians, business idea validation, entrepreneurship, mvp testing, no-code startup, entrepreneur fears, startup journey, concierge mvp false full 158 5 3a558d22-6a3d-40e0-aee5-d32dd429b980 Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod) In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it.


Timestamps:

00:30 Intro - The Last 15%
03:41 Episodes 1 + 2 recap
07:02 Smooth Jazz
07:30 The Concierge MVP
08:56 The Four Ingredients of the CMVP
10:17 Ingredient One: Pick Your Frank
13:01 Ingredient Two: Find, and Convince, More Franks
15:30 The Landing Page
16:35 Champions and Risk
18:19 Ingredient Three: The Wedge

]]> Thu, 12 Sep 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/running-a-concierge-mvp-part-3-of-starting-a-startup-live-on-the-pod-Dq08_HsO In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it.


Timestamps:

00:30 Intro - The Last 15%
03:41 Episodes 1 + 2 recap
07:02 Smooth Jazz
07:30 The Concierge MVP
08:56 The Four Ingredients of the CMVP
10:17 Ingredient One: Pick Your Frank
13:01 Ingredient Two: Find, and Convince, More Franks
15:30 The Landing Page
16:35 Champions and Risk
18:19 Ingredient Three: The Wedge

]]> Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod) Brian Scordato, Brian Scordato | Tacklebox 00:22:02 In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it. In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it. healthcare startup, landing page creation, customer feedback, startup wedge strategy, startup idea testing, customer persona development, startup validation, product-market fit, lean startup methodology, startup fears, startup pricing strategy, productivity solutions, early-stage startup, startup mvp examples, business idea validation, mvp development, entrepreneur mindset, customer problem solving, concierge mvp, entrepreneurship podcast false full 157 5 b562eb61-a853-4b1a-acb2-9421fd935b9a Starting a Startup Live On The Pod, Part 2 Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach.

 

 

00:30 Intro - Last Week’s Episode
04:18 Brute Force Customer Acquisition + The Five Startup Steps
09:37 The best brute force acquisition I’ve seen
10:49 Doctor Customer Acquisition
12:44 Hunting Delta 4
16:00 The Hunch

]]> Thu, 5 Sep 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/starting-a-startup-live-on-the-pod-part-2-4aMLK6YV Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach.

 

 

00:30 Intro - Last Week’s Episode
04:18 Brute Force Customer Acquisition + The Five Startup Steps
09:37 The best brute force acquisition I’ve seen
10:49 Doctor Customer Acquisition
12:44 Hunting Delta 4
16:00 The Hunch

]]> Starting a Startup Live On The Pod, Part 2 Brian Scordato | Tacklebox, Brian Scordato 00:17:34 Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach. Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach. brute force marketing, startup mistakes, healthcare startup, startup pivot, startup advice, entrepreneur podcast, business model innovation, doctor entrepreneurship, startup methodology, customer discovery, lean startup, tech entrepreneurship, business idea validation, customer development, customer acquisition strategies false full 156 5 81a2ced5-cd48-4c39-84c2-5a3559047114 Testing a Healthcare Startup Idea Live On The Pod, Part 1 Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time. 

00:25 Intro - Starting a Startup Idea Live
02:02 The Idea - Healthcare is changing
05:58 Smooth Jazz
06:30 90% Wrong
07:52 Scary and Hard
09:30 Worst First
10:51 The Four Story Questions
15:45 The Two hero’s
18:38 The End: I Hate Both Customers

]]> Wed, 28 Aug 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/lets-start-a-startup-live-on-the-pod-part-1-OpOTHMpt Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time. 

00:25 Intro - Starting a Startup Idea Live
02:02 The Idea - Healthcare is changing
05:58 Smooth Jazz
06:30 90% Wrong
07:52 Scary and Hard
09:30 Worst First
10:51 The Four Story Questions
15:45 The Two hero’s
18:38 The End: I Hate Both Customers

]]> Testing a Healthcare Startup Idea Live On The Pod, Part 1 Brian Scordato, Brian Scordato | Tacklebox 00:21:49 Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time. Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time. entrepreneur education, healthcare startup, entrepreneur, startup assumptions, startup, startup podcast, startup methodology, startup series, business storytelling, customer validation, business idea validation, entrepreneurship, business idea testing false full 155 5 5a0b045e-9144-4d51-95cc-598a19bc318b How to Spot Promising Startup Ideas (feat. the Hard Startup Myth and the Hassle Premium) Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. 

00:27 Intro
01:35 Are All the Good Ideas Taken?
05:15 Byldd
06:22 Tinder for Jobs
11:30 Execution vs Customer Risk
12:30 Specific Knowledge and Leverage
13:04 The Hard Idea Myth + Frank Prisinzano
17:22 The Hassle Premium

]]> Thu, 22 Aug 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-spot-promising-startup-ideas-feat-the-hard-startup-myth-and-the-hassle-premium-kae9q73b-i7eIqDju Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. 

00:27 Intro
01:35 Are All the Good Ideas Taken?
05:15 Byldd
06:22 Tinder for Jobs
11:30 Execution vs Customer Risk
12:30 Specific Knowledge and Leverage
13:04 The Hard Idea Myth + Frank Prisinzano
17:22 The Hassle Premium

]]> How to Spot Promising Startup Ideas (feat. the Hard Startup Myth and the Hassle Premium) Brian Scordato | Tacklebox, Brian Scordato 00:19:30 Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. idea, strategy, marketing, ideas, entrepreneur, startup, entrepreneurship false full 154 5 8964def6-5f10-4bc8-9c4e-e04222a9944b How to Choose The Right Quest Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink).
 


Timestamps:
00:24 Intro - Becoming a Parent
05:21 The Hard Stuff Is Easier
07:50 Smooth Jazz
08:16 How to Identify a Worthy Quest
12:44 The 90 Yard Mistake
19:06 How to Get Started - People & Success
21:40 How to Not Be Intimidated
24:16 Choose Worthy Quests

]]> Thu, 15 Aug 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-choose-the-right-quest-z1zG4L0J Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink).
 


Timestamps:
00:24 Intro - Becoming a Parent
05:21 The Hard Stuff Is Easier
07:50 Smooth Jazz
08:16 How to Identify a Worthy Quest
12:44 The 90 Yard Mistake
19:06 How to Get Started - People & Success
21:40 How to Not Be Intimidated
24:16 Choose Worthy Quests

]]> How to Choose The Right Quest Brian Scordato | Tacklebox, Brian Scordato 00:25:45 Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink). Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink). strategy, marketing, entrepreneur, business, startup, entrepreneurship false full 153 5 7576d7bc-e64a-406b-9123-6671cce03560 How to Find Juicy Problems (ITS Classic) Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you. 


0:27 Intro - Noticing What People Hate
05:00 The Car Problem
07:52 BYLDD
09:15 Solving Hard Problems
13:42 Decision Hunting
15:30 Chronic Pain
18:30 The End - Problem Hunting

]]> Thu, 8 Aug 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-find-juicy-problems-its-classic-cv8hVFF8 Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you. 


0:27 Intro - Noticing What People Hate
05:00 The Car Problem
07:52 BYLDD
09:15 Solving Hard Problems
13:42 Decision Hunting
15:30 Chronic Pain
18:30 The End - Problem Hunting

]]> How to Find Juicy Problems (ITS Classic) Brian Scordato | Tacklebox, Brian Scordato 00:19:39 Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you. Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you. strategy, entrepreneur, startup, entrepreneurship false full 152 5 2fb7901f-b7a2-40ad-9e6b-40828c19c207 The Daniel Tiger SOP - How to Regularly Do Hard Stuff Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist.

The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found. 


Timestamps
00:35 Intro - Always Work and Never Work Lists
02:55 The Most Useful Item from the Always Work List
03:55 What Makes People Happy
06:15 Smooth Jazz
06:45 You’ll Never Sprint Again
08:12 Repetitive SOPs and Uncomfortable SOPs
09:30 The Daniel Tiger SOP
11:13 Email Scam Detector Startup
16:30 The End: Our Brains Are Dumb

 

]]> Thu, 1 Aug 2024 08:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-daniel-tiger-sop-how-to-regularly-do-hard-stuff-W9SSD7IX Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist.

The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found. 


Timestamps
00:35 Intro - Always Work and Never Work Lists
02:55 The Most Useful Item from the Always Work List
03:55 What Makes People Happy
06:15 Smooth Jazz
06:45 You’ll Never Sprint Again
08:12 Repetitive SOPs and Uncomfortable SOPs
09:30 The Daniel Tiger SOP
11:13 Email Scam Detector Startup
16:30 The End: Our Brains Are Dumb

 

]]> The Daniel Tiger SOP - How to Regularly Do Hard Stuff Brian Scordato, Brian Scordato | Tacklebox 00:18:40 Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist. The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found. Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist. The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found. strategy, marketing, entrepreneur, startup, entrepreneurship false full 151 5 3b40bc75-6f1a-4d9b-806b-bc140fcfc2f8 A System to Help You Become Wildly Creative Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. 

0:30 Intro - Creativity
2:00 What if you’re not creative?
2:53 Creativity is Mushing
3:39 Creativity Equation
5:15 Summer Internship
6:28 Bill Simmons
7:48 In on the joke
9:20 College Commencement Speeches
10:07 Kenyon Commencement Speech - Two Fish
11:20 Smooth Jazz
11:52 The System
14:00 The Logistics
15:22 Intake
17:29 Reflection
18:30 Output
19:30 Ogilvy on Advertising

]]> Thu, 25 Jul 2024 11:15:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-system-to-help-you-become-wildly-creative-va5afayl-dhB4y0RA Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. 

0:30 Intro - Creativity
2:00 What if you’re not creative?
2:53 Creativity is Mushing
3:39 Creativity Equation
5:15 Summer Internship
6:28 Bill Simmons
7:48 In on the joke
9:20 College Commencement Speeches
10:07 Kenyon Commencement Speech - Two Fish
11:20 Smooth Jazz
11:52 The System
14:00 The Logistics
15:22 Intake
17:29 Reflection
18:30 Output
19:30 Ogilvy on Advertising

]]> A System to Help You Become Wildly Creative Brian Scordato, Brian Scordato | Tacklebox 00:21:51 Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. strategy, entrepreneur, business, startup, entrepreneurship false full 150 5 2e5f34e6-d510-417b-901c-0c01045c1d7d How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic) Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. 

00:51 Intro - Landing Pages
03:21 Circles
10:00 Smooth Jazz
10:32 The One Person Landing Page + ELU
17:45 A Chronic Pain Startup’s One Person Landing Page Test
24:56 System + The End

]]> Thu, 18 Jul 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-use-a-one-person-landing-page-tests-to-find-your-differentiator-its-classic-Y6FDZv_e Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. 

00:51 Intro - Landing Pages
03:21 Circles
10:00 Smooth Jazz
10:32 The One Person Landing Page + ELU
17:45 A Chronic Pain Startup’s One Person Landing Page Test
24:56 System + The End

]]> How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic) Brian Scordato | Tacklebox, Brian Scordato 00:26:05 Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. strategy, marketing, entrepreneur, business, startup, entrepreneurship false full 149 5 5b264a03-c00c-46c7-87a8-7f4562539a83 How to Not Screw Up Pricing For Your Startup Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently. 
 

00:34 Intro
02:00 Taco Bell Pricing
03:16 Forks and The Freakin’ Super Bowl
05:02 Stubbing Your Toe on Reality
09:00 Smooth Jazz
09:34 Four Places to Find Margin
11:19 Margin Comes After Pain
13:09 Margin Comes From Removing the Worst Part of a Painful Process
14:11 Margin Comes From a Status Level Jump
14:50 Margin from Specificity and Problem Language
16:35 Basketball Lesson Pricing
19:08 Pay Yourself First
22:56 The End - My Son Loves to Dance

]]> Thu, 11 Jul 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-pod-on-pricing-what-to-charge-and-why-it-should-make-you-feel-sick-f_cwdQhi Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently. 
 

00:34 Intro
02:00 Taco Bell Pricing
03:16 Forks and The Freakin’ Super Bowl
05:02 Stubbing Your Toe on Reality
09:00 Smooth Jazz
09:34 Four Places to Find Margin
11:19 Margin Comes After Pain
13:09 Margin Comes From Removing the Worst Part of a Painful Process
14:11 Margin Comes From a Status Level Jump
14:50 Margin from Specificity and Problem Language
16:35 Basketball Lesson Pricing
19:08 Pay Yourself First
22:56 The End - My Son Loves to Dance

]]> How to Not Screw Up Pricing For Your Startup Brian Scordato | Tacklebox, Brian Scordato 00:25:04 Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently. Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently. pricing, strategy, entrepreneur, business, startup, entrepreneurship false full 148 5 5d695361-b2b0-4061-b5e3-70034d5a13a1 A Podcast Figuring Out Your Value (ITS Classic) Today, we'll help you figure out how to find and position your startup idea's value. We'll talk through the Need/Gap/Swap framework, go through a few startups doing the value thing well and poorly, and we'll talk about a Magician on the Upper West Side.

 

01:25 Intro
02:32 Make as Much Money As You Can In One Week
10:13 Smooth Jazz
10:45 The Magician
14:22 Non-Alcoholic Drinks

]]> Wed, 3 Jul 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-podcast-figuring-out-your-value-its-classic-XgQgSPmV Today, we'll help you figure out how to find and position your startup idea's value. We'll talk through the Need/Gap/Swap framework, go through a few startups doing the value thing well and poorly, and we'll talk about a Magician on the Upper West Side.

 

01:25 Intro
02:32 Make as Much Money As You Can In One Week
10:13 Smooth Jazz
10:45 The Magician
14:22 Non-Alcoholic Drinks

]]> A Podcast Figuring Out Your Value (ITS Classic) Brian Scordato | Tacklebox, Brian Scordato 00:22:15 Today, we'll help you figure out how to find and position your startup idea's value. We'll talk through the Need/Gap/Swap framework, go through a few startups doing the value thing well and poorly, and we'll talk about a Magician on the Upper West Side. Today, we'll help you figure out how to find and position your startup idea's value. We'll talk through the Need/Gap/Swap framework, go through a few startups doing the value thing well and poorly, and we'll talk about a Magician on the Upper West Side. strategy, ideas, entrepreneur, startup, entrepreneurship false full 147 5 5401eb22-f6fc-4a58-b8a0-03a2ee60bc6e How to Prioritize as an Idea-Stage Founder (ITS Classic) A throwback to the 6th ever episode of Idea to Startup - an episode that’s been listened to thousands of times and has a consumption rate at nearly 100%. Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that give your startup its best chance at success.

00:00 Intro
03:03 College Basketball
05:49 Ordinary and Extraordinary
06:21 Prioritization, Willpower, Internal Reports
08:00 Stones and Sand
14:00 Humans Overestimate Wownside and Underestimate Upside
14:36 You Have No Willpower
20:27 Tracking

]]> Thu, 20 Jun 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-prioritize-as-an-idea-stage-founder-its-classic-wd4a1FpB A throwback to the 6th ever episode of Idea to Startup - an episode that’s been listened to thousands of times and has a consumption rate at nearly 100%. Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that give your startup its best chance at success.

00:00 Intro
03:03 College Basketball
05:49 Ordinary and Extraordinary
06:21 Prioritization, Willpower, Internal Reports
08:00 Stones and Sand
14:00 Humans Overestimate Wownside and Underestimate Upside
14:36 You Have No Willpower
20:27 Tracking

]]> How to Prioritize as an Idea-Stage Founder (ITS Classic) Brian Scordato, Brian Scordato | Tacklebox 00:23:57 A throwback to the 6th ever episode of Idea to Startup - an episode that’s been listened to thousands of times and has a consumption rate at nearly 100%. Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that give your startup its best chance at success. A throwback to the 6th ever episode of Idea to Startup - an episode that’s been listened to thousands of times and has a consumption rate at nearly 100%. Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that give your startup its best chance at success. strategy, marketing, ideas, entrepreneur, startup, entrepreneurship false full 146 5 c9c18da0-0313-4471-bf63-c7fd53d9c0ca Things That Always Work and Things That Never Work Today, we dig into the Always Work and Never Work Lists - a method that'll help entrepreneurs make good decisions through the constant second guessing and self-doubt that a startup brings. We talk through examples from the lists and apply them to a moment Brian had to deal with recently. We get a little help from Goodfellas and Taylor Swift. 


00:30 Intro
02:54 Is My Idea Actually Good?
04:13 Goodfellas
05:44 Smooth Jazz
06:11 Should I Stop Doing This Podcast?
08:24 The Process
08:55 The Three Prompts
12:20 The Things That Always + Never Work Lists
17:27 The Plan
18:58 You
19:57 People Over 30 Don’t Sprint

]]> Thu, 13 Jun 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/things-that-always-work-and-things-that-never-work-aJg6_nqP Today, we dig into the Always Work and Never Work Lists - a method that'll help entrepreneurs make good decisions through the constant second guessing and self-doubt that a startup brings. We talk through examples from the lists and apply them to a moment Brian had to deal with recently. We get a little help from Goodfellas and Taylor Swift. 


00:30 Intro
02:54 Is My Idea Actually Good?
04:13 Goodfellas
05:44 Smooth Jazz
06:11 Should I Stop Doing This Podcast?
08:24 The Process
08:55 The Three Prompts
12:20 The Things That Always + Never Work Lists
17:27 The Plan
18:58 You
19:57 People Over 30 Don’t Sprint

]]> Things That Always Work and Things That Never Work Brian Scordato | Tacklebox, Brian Scordato 00:21:28 Today, we dig into the Always Work and Never Work Lists - a method that'll help entrepreneurs make good decisions through the constant second guessing and self-doubt that a startup brings. We talk through examples from the lists and apply them to a moment Brian had to deal with recently. We get a little help from Goodfellas and Taylor Swift. Today, we dig into the Always Work and Never Work Lists - a method that'll help entrepreneurs make good decisions through the constant second guessing and self-doubt that a startup brings. We talk through examples from the lists and apply them to a moment Brian had to deal with recently. We get a little help from Goodfellas and Taylor Swift. strategy, marketing, entrepreneur, startup, entrepreneurship false full 145 5 839cf16a-297e-4ff5-8cec-75c2e7016399 How to Create Useful Content (for people who don't think they can create content) Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.

00:25 Intro
02:56 Why People Order Hot Habanero Sauce
07:45 Byldd
08:52 How to Start
14:25 Content as a System
14:40 Top of Funnel
15:38 Mid-Funnel
16:20 Brand Building 
20:00 The Act of Noticing

]]> Wed, 5 Jun 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-create-useful-content-for-people-who-dont-think-they-can-create-content-_CkQ7tG0 Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.

00:25 Intro
02:56 Why People Order Hot Habanero Sauce
07:45 Byldd
08:52 How to Start
14:25 Content as a System
14:40 Top of Funnel
15:38 Mid-Funnel
16:20 Brand Building 
20:00 The Act of Noticing

]]> How to Create Useful Content (for people who don't think they can create content) Brian Scordato | Tacklebox, Brian Scordato 00:21:31 Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC. Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC. idea, strategy, marketing, entrepreneur, startup, entrepreneurship false full 144 5 22d6b372-00e2-41b6-bd0d-2ba2688f4593 A Mouse Pod (How to Stand Out in a Crowded Market) One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Customer Journey Mapping, the Feature Fold, how to take yourself seriously through pricing and the things other people stink at. And, we'll get a ton of help from the Mouse Man (and no help from Ruby). 

00:30 Intro
02:00 We’ve Got Mice
05:15 The Mouse Man’s Funnel
07:50 Smooth Jazz
08:21 One - Build Your Funnel to Match Customer Emotion
11:45 Good Questions For Your Funnel
12:30 Two - Contrast from the Feature Fold
14:30 Saving your Customers a Decision
15:53 Three - Take Yourself Seriously
19:14 Four - The Things Other People Stink At
22:14 The End
22:50 Recap of the Four Lessons

]]> Thu, 30 May 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-mouse-pod-how-to-stand-out-in-a-crowded-market-nNayOvGt One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Customer Journey Mapping, the Feature Fold, how to take yourself seriously through pricing and the things other people stink at. And, we'll get a ton of help from the Mouse Man (and no help from Ruby). 

00:30 Intro
02:00 We’ve Got Mice
05:15 The Mouse Man’s Funnel
07:50 Smooth Jazz
08:21 One - Build Your Funnel to Match Customer Emotion
11:45 Good Questions For Your Funnel
12:30 Two - Contrast from the Feature Fold
14:30 Saving your Customers a Decision
15:53 Three - Take Yourself Seriously
19:14 Four - The Things Other People Stink At
22:14 The End
22:50 Recap of the Four Lessons

]]> A Mouse Pod (How to Stand Out in a Crowded Market) Brian Scordato | Tacklebox, Brian Scordato 00:24:20 One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Customer Journey Mapping, the Feature Fold, how to take yourself seriously through pricing and the things other people stink at. And, we'll get a ton of help from the Mouse Man (and no help from Ruby). One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Customer Journey Mapping, the Feature Fold, how to take yourself seriously through pricing and the things other people stink at. And, we'll get a ton of help from the Mouse Man (and no help from Ruby). strategy, marketing, entrepreneur, business, startup, entrepreneurship false full 143 5 a5a7a39a-f005-47f7-a39b-71018aaf633f A Weekly Prioritization and Audit Framework for Entrepreneurs (ITS Classic) One of the most listened to episodes in ITS history with an average consumption rate well over 100%. Today, we go through a Weekly Prioritization and Audit Framework for entrepreneurs. We'll hit on three giant shifts you'll likely need to make - ditching a to do list and moving to your calendar, weekly progress reports, and environment design. We get a little help from our friends in Finland along the way.

For more info on the framework, subscribe to the Idea to Startup Insider Newsletter. 

00:30 Intro
01:09 A Weekly Prioritization Framework
04:13 The Race to Five Pivots
05:49 Smooth Jazz
06:13 Finland has the most gold metals per capita
11:01 Prioritization System
13:27 Calendar
19:53 The Weekly Audit
22:53 Your Environment
25:30 An Overview of the System

]]> Wed, 22 May 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-weekly-prioritization-and-audit-framework-for-entrepreneurs-its-classic-DcJPkOy5 One of the most listened to episodes in ITS history with an average consumption rate well over 100%. Today, we go through a Weekly Prioritization and Audit Framework for entrepreneurs. We'll hit on three giant shifts you'll likely need to make - ditching a to do list and moving to your calendar, weekly progress reports, and environment design. We get a little help from our friends in Finland along the way.

For more info on the framework, subscribe to the Idea to Startup Insider Newsletter. 

00:30 Intro
01:09 A Weekly Prioritization Framework
04:13 The Race to Five Pivots
05:49 Smooth Jazz
06:13 Finland has the most gold metals per capita
11:01 Prioritization System
13:27 Calendar
19:53 The Weekly Audit
22:53 Your Environment
25:30 An Overview of the System

]]> A Weekly Prioritization and Audit Framework for Entrepreneurs (ITS Classic) Brian Scordato | Tacklebox, Brian Scordato 00:26:51 One of the most listened to episodes in ITS history with an average consumption rate over 100%. Today, we go through a Weekly Prioritization and Audit Framework for entrepreneurs. We'll hit on three giant shifts you'll likely need to make - ditching a to do list and moving to your calendar, weekly progress reports, and environment design. We get a little help from our friends in Finland along the way. One of the most listened to episodes in ITS history with an average consumption rate over 100%. Today, we go through a Weekly Prioritization and Audit Framework for entrepreneurs. We'll hit on three giant shifts you'll likely need to make - ditching a to do list and moving to your calendar, weekly progress reports, and environment design. We get a little help from our friends in Finland along the way. strategy, marketing, entrepreneur, business, startup, entrepreneurship false full 142 5 a7725974-a4a8-4244-97a4-5d0887131295 Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.

We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. 

00:30 The Concierge MVP
02:05 The Grant Concierge MVP Example
04:56 Pushback
06:30 Smooth Jazz
07:00 David’s Idea
09:23 Concierge MVP Step One: The Three Components of Wild Success
10:43 Monkey and the Pedestal
14:08 Concierge MVP Step Two: Acquiring Customers
18:22 Concierge MVP Step Three: The Test
21:03 Concierge MVP Step Four: The Feedback Loop
22:52 The End - 85% of the Way There

]]> Thu, 16 May 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/running-a-concierge-mvp-live-feat-the-four-step-concierge-mvp-framework-6IuxNNH0 Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.

We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. 

00:30 The Concierge MVP
02:05 The Grant Concierge MVP Example
04:56 Pushback
06:30 Smooth Jazz
07:00 David’s Idea
09:23 Concierge MVP Step One: The Three Components of Wild Success
10:43 Monkey and the Pedestal
14:08 Concierge MVP Step Two: Acquiring Customers
18:22 Concierge MVP Step Three: The Test
21:03 Concierge MVP Step Four: The Feedback Loop
22:52 The End - 85% of the Way There

]]> Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) Brian Scordato, Brian Scordato | Tacklebox 00:24:17 Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists. We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists. We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. strategy, marketing, startup idea, entrepreneur, startup, entrepreneurship false full 141 5 d3908311-d6ee-4a3a-bf02-f5e7ac63de8a How to Start the Business You’re Not Quite Ready to Start Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you.

We talk through the three main gaps that keep founders from starting - the Knowledge Gap, the Network Gap, and the Product Gap - and describe a method that'll help you navigate each. We get a little help from a startup idea Brian's been kicking around, a turtle swimming across the Atlantic Ocean, and the Backstreet Boys. 

00:30 The Business You’re Not Quite Ready to Start 01:31 The Three Gaps
03:28 Why Turtles Swim Across the Atlantic Ocean
07:11 Smooth Jazz
07:40 Before You’re Ready
08:16 The Customized Diet Idea
10:20 The Notion Idea Template
12:06 The Knowledge Gap - The Expert Interview
15:51 The Network Gap - The Monthly Newsletter
17:48 The Product Gap - The Marathon Shoe and The Knowledge Spectrum
21:33 The End - Action Reduces Fear

]]> Wed, 8 May 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-start-the-business-youre-not-quite-ready-to-start-h5ZRJf3v Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you.

We talk through the three main gaps that keep founders from starting - the Knowledge Gap, the Network Gap, and the Product Gap - and describe a method that'll help you navigate each. We get a little help from a startup idea Brian's been kicking around, a turtle swimming across the Atlantic Ocean, and the Backstreet Boys. 

00:30 The Business You’re Not Quite Ready to Start 01:31 The Three Gaps
03:28 Why Turtles Swim Across the Atlantic Ocean
07:11 Smooth Jazz
07:40 Before You’re Ready
08:16 The Customized Diet Idea
10:20 The Notion Idea Template
12:06 The Knowledge Gap - The Expert Interview
15:51 The Network Gap - The Monthly Newsletter
17:48 The Product Gap - The Marathon Shoe and The Knowledge Spectrum
21:33 The End - Action Reduces Fear

]]> How to Start the Business You’re Not Quite Ready to Start Brian Scordato | Tacklebox, Brian Scordato 00:23:30 Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you. We talk through the three main gaps that keep founders from starting - the Knowledge Gap, the Network Gap, and the Product Gap - and describe a method that'll help you navigate each. We get a little help from a startup idea Brian's been kicking around, a turtle swimming across the Atlantic Ocean, and the Backstreet Boys. Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you. We talk through the three main gaps that keep founders from starting - the Knowledge Gap, the Network Gap, and the Product Gap - and describe a method that'll help you navigate each. We get a little help from a startup idea Brian's been kicking around, a turtle swimming across the Atlantic Ocean, and the Backstreet Boys. strategy, marketing, entrepreneur, startup, entrepreneurship false full 140 5 426ddb02-bc4f-48a0-8eb6-df264fd55d4f How to Take Yourself Seriously feat. The Entrepreneurship Handbook (ITS Classic) Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.

1:00 Your Entrepreneurial Self 
2:35 The Dads
7:00 Byldd
8:04 Why Find Your Lobster Failed
12:40 The Serious Email
14:12 Entrepreneur or Tourist?
15:13 Your Entrepreneurship Handbook
20:30 The End - Implementing

]]> Wed, 1 May 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-take-yourself-seriously-feat-the-entrepreneurship-handbook-its-classic-skLkqVph Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.

1:00 Your Entrepreneurial Self 
2:35 The Dads
7:00 Byldd
8:04 Why Find Your Lobster Failed
12:40 The Serious Email
14:12 Entrepreneur or Tourist?
15:13 Your Entrepreneurship Handbook
20:30 The End - Implementing

]]> How to Take Yourself Seriously feat. The Entrepreneurship Handbook (ITS Classic) Brian Scordato, Brian Scordato | Tacklebox 00:22:15 Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale. Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale. strategy, marketing, entrepreneur, startup, entrepreneurship false full 139 5 b677f78c-1c55-4269-8932-f9d0e595c511 A Startup Storytelling Framework for Non-Storytellers Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  

00:30 Storytelling for your startup
03:24 The Two Reasons for the Barefoot Son Story
07:09 Smooth Jazz
07:37 The Three Ruls of Good Storytelling for Entrepreneurs
08:45 Rule 1: Good Stories Are About Speed
10:44 Rule 2: You Don’t Matter
11:39 Rule 3: A Good Story is Earned
12:22 Mise En Place
14:10 The Ingredients of Your Story
17:09 The Accelerants
19:24 Airbnb Interior Design
23:23 The End: Montaigne

 

]]> Wed, 24 Apr 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-storytelling-framework-for-non-storytellers-O0FY3i_y Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  

00:30 Storytelling for your startup
03:24 The Two Reasons for the Barefoot Son Story
07:09 Smooth Jazz
07:37 The Three Ruls of Good Storytelling for Entrepreneurs
08:45 Rule 1: Good Stories Are About Speed
10:44 Rule 2: You Don’t Matter
11:39 Rule 3: A Good Story is Earned
12:22 Mise En Place
14:10 The Ingredients of Your Story
17:09 The Accelerants
19:24 Airbnb Interior Design
23:23 The End: Montaigne

 

]]> A Startup Storytelling Framework for Non-Storytellers Brian Scordato, Brian Scordato | Tacklebox 00:24:31 Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses. Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses. strategy, marketing, entrepreneur, startup false full 138 5 3a52c5ed-eb61-4431-b37a-b650cd59a5dc When to Pivot and When to Stick (aka what to do with all your startup ideas) ITS Classic Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on their main idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century.

 

00:26 Intro
05:40 Chronic Pain Side Idea
08:30 Smooth Jazz
09:00 All Babies Are Cute
13:00 Internal vs. External Signal
14:01 Why You Have a Lawn
16:50 What to Look For in a New Idea
20:30 How to Win a Baking Competition

]]> Wed, 10 Apr 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/when-to-pivot-and-when-to-stick-aka-what-to-do-with-all-your-startup-ideas-its-classic-vlPMP4jK Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on their main idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century.

 

00:26 Intro
05:40 Chronic Pain Side Idea
08:30 Smooth Jazz
09:00 All Babies Are Cute
13:00 Internal vs. External Signal
14:01 Why You Have a Lawn
16:50 What to Look For in a New Idea
20:30 How to Win a Baking Competition

]]> When to Pivot and When to Stick (aka what to do with all your startup ideas) ITS Classic Brian Scordato | Tacklebox, Brian Scordato 00:23:47 Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on their main idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century. Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on their main idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century. strategy, marketing, pivot, business, startup, entrepreneurship false full 137 5 09b7d2aa-6d27-442c-a395-030c30a435c0 How to Pick Your Startup's First Customer Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.

Conversely, if you choose the right first customer, you'll set yourself up for serious growth. 

We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup. 


Timestamps

00:27 First Time Entrepreneurs vs. Second Time Entrepreneurs
03:20 The Idea: Personality-Based Management
06:29 Why You, Why At All, Why Now
08:55 Byldd
09:55 The Story of Your Successful Startup
15:35 The Five Necessary First Customer Characteristics
16:41 Characteristic One: Pain
21:51 Characteristic Two: The Knowledge Spectrum
25:43 Characteristic Three: Measurement
28:24 Characteristic Four: Influence
29:48 Characteristic Five: Frequency
31:45 The End

]]> Wed, 3 Apr 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-pick-the-right-first-customer-and-avoid-the-wrong-ones-WvAgKWWI Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.

Conversely, if you choose the right first customer, you'll set yourself up for serious growth. 

We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup. 


Timestamps

00:27 First Time Entrepreneurs vs. Second Time Entrepreneurs
03:20 The Idea: Personality-Based Management
06:29 Why You, Why At All, Why Now
08:55 Byldd
09:55 The Story of Your Successful Startup
15:35 The Five Necessary First Customer Characteristics
16:41 Characteristic One: Pain
21:51 Characteristic Two: The Knowledge Spectrum
25:43 Characteristic Three: Measurement
28:24 Characteristic Four: Influence
29:48 Characteristic Five: Frequency
31:45 The End

]]> How to Pick Your Startup's First Customer Brian Scordato, Brian Scordato | Tacklebox 00:33:12 Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully. Conversely, if you choose the right first customer, you'll set yourself up for serious growth. We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup. Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully. Conversely, if you choose the right first customer, you'll set yourself up for serious growth. We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup. strategy, marketing, entrepreneur, business, startup, entrepreneurship false full 136 5 45497b11-7427-4ba5-9719-8ffb1e1e27e8 A System to Do Hard Things (ITS Classic) Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.

Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case.

Hoo ahh.

00:24 Doing Things You Don’t Want To Do
02:45 Why the Eisenhower Box Doesn’t Work for Entrepreneurs
03:30 The Al Pacino Problem
04:45 Creating Content
08:00 Smooth Jazz
08:30 The Costanza Swap
10:15 One Out, One In
11:20 The Three Levers of Resilience
12:40 Scheduling
13:24 Committing
14:30 Dissecting
17:40 The Failure Case
21:15 Happiness

]]> Thu, 21 Mar 2024 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-system-to-do-hard-things-its-classic-pMeVm3FK Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.

Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case.

Hoo ahh.

00:24 Doing Things You Don’t Want To Do
02:45 Why the Eisenhower Box Doesn’t Work for Entrepreneurs
03:30 The Al Pacino Problem
04:45 Creating Content
08:00 Smooth Jazz
08:30 The Costanza Swap
10:15 One Out, One In
11:20 The Three Levers of Resilience
12:40 Scheduling
13:24 Committing
14:30 Dissecting
17:40 The Failure Case
21:15 Happiness

]]> A System to Do Hard Things (ITS Classic) Brian Scordato, Brian Scordato | Tacklebox 00:23:29 Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system. Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case. Hoo ahh. Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system. Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case. Hoo ahh. strategy, marketing, entrepreneur, startup, entrepreneurship false full 135 5 7d8565ef-ee82-4947-a496-88010fe7db24 How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic) Today's classic episode will help you get the first version of your product up and out this weekend.

We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not.

We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea.

0:55 The Two Questions Entrepreneurs Have About Products
2:35 A Great Product Does Two Things
4:26 Entrepreneur Baggage + Airbnb for Lawn Equipment
6:29 A Mindset for Today
8:13 Step One - Process
8:53 Organ Donors
9:55 Inertia
11:35 Chronic Pain
13:07 Frank’s Process
14:50 Harry Potter and Being Chosen
15:43 Step Two - Metrics
17:12 Chronic Pain Ex-College Athlete SOM
18:35 Outcome not Features - The Product is Irrelevant
19:16 The Five Marketing Archetypes - STTC, Pain, Cost, Apparate, Urgency
20:19 Step Three - Delivery (The Product)
20:32 Warby Parker
22:23 The Twelve Forms of Value
25:49 The Venmo Accountability Group

 

]]> Wed, 6 Mar 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-build-the-first-magical-version-of-your-product-this-weekend-its-classic-2cDzAT1_ Today's classic episode will help you get the first version of your product up and out this weekend.

We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not.

We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea.

0:55 The Two Questions Entrepreneurs Have About Products
2:35 A Great Product Does Two Things
4:26 Entrepreneur Baggage + Airbnb for Lawn Equipment
6:29 A Mindset for Today
8:13 Step One - Process
8:53 Organ Donors
9:55 Inertia
11:35 Chronic Pain
13:07 Frank’s Process
14:50 Harry Potter and Being Chosen
15:43 Step Two - Metrics
17:12 Chronic Pain Ex-College Athlete SOM
18:35 Outcome not Features - The Product is Irrelevant
19:16 The Five Marketing Archetypes - STTC, Pain, Cost, Apparate, Urgency
20:19 Step Three - Delivery (The Product)
20:32 Warby Parker
22:23 The Twelve Forms of Value
25:49 The Venmo Accountability Group

 

]]> How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic) Brian Scordato, Brian Scordato | Tacklebox 00:28:45 Today's classic episode will help you get the first version of your product up and out this weekend. We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not. We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea. Today's classic episode will help you get the first version of your product up and out this weekend. We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not. We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea. strategy, marketing, startup, product, entrepreneurship false full 134 5 dadbe30d-473c-4608-9ae1-aef6d617348c A System to Generate Ideas (aka how to let your brain be a brain) Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. 

00:26 Idea People
02:47 A Baseball Training Facility
04:45 Inversion
07:46 Smooth Jazz
9:24 Part 1: Identifying the Problem
12:34 Part 2: Collecting
17:22 Part 3: Chewing
20:14 Part 4: Testing
21:37 The End + How to Start

]]> Thu, 29 Feb 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-system-to-generate-great-ideas-aka-how-to-let-your-brain-be-a-brain-DISfdpqz Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. 

00:26 Idea People
02:47 A Baseball Training Facility
04:45 Inversion
07:46 Smooth Jazz
9:24 Part 1: Identifying the Problem
12:34 Part 2: Collecting
17:22 Part 3: Chewing
20:14 Part 4: Testing
21:37 The End + How to Start

]]> A System to Generate Ideas (aka how to let your brain be a brain) Brian Scordato | Tacklebox, Brian Scordato 00:23:31 Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup. strategy, marketing, entrepreneur, business, startup false full 133 5 232a998a-6c08-48e8-9364-ac2096a7ae4a 20-ish Minute Skill: The Concierge MVP (ITS Classic) Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time.

00:00 - Opening and introduction
02:00 - The chicken and egg startup
04:50 - The value of a Concierge MVP
07:20 - The four steps of a Concierge MVP
11:00 - Example story of coaching service Concierge MVP
14:20 - Challenges with selling/positioning the Coaching MVP
18:30 - Learning from Concierge MVP results
22:45 - The End - Momentum

]]> Wed, 21 Feb 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/20ish-minute-skill-the-concierge-mvp-its-classic-6NeD5eXI Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time.

00:00 - Opening and introduction
02:00 - The chicken and egg startup
04:50 - The value of a Concierge MVP
07:20 - The four steps of a Concierge MVP
11:00 - Example story of coaching service Concierge MVP
14:20 - Challenges with selling/positioning the Coaching MVP
18:30 - Learning from Concierge MVP results
22:45 - The End - Momentum

]]> 20-ish Minute Skill: The Concierge MVP (ITS Classic) Brian Scordato | Tacklebox, Brian Scordato 00:26:00 Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time. Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time. strategy, marketing, entrepreneur, startup, entrepreneurship, startup strategy false full 132 5 69aed48f-4027-4511-bf44-9d3d09969ecf How to Create a Strategy For Your Startup Today, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy, we'll explore the three core elements: diagnosis, guiding policy, and coherent action. We'll examine strategies from a stand-up comedian and GoPro as examples, before applying the framework to craft a strategy for launching a successful children's book.

00:29 The Skeptical Startup
1:58 Strategies vs Goals
3:58 The Comedian Story
8:50 Smooth Jazz
9:30 Bad Strategy
11:38 Fluff
12:12 Failure to Face the Challenge
13:19 Mistaking Goals for Strategy
14:50 GoPro
17:16 The Kernel of a Successful Children’s Book
19:56 Guiding Policy
20:50 Coherent Action
21:24 The End + You

 

]]> Wed, 14 Feb 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-create-a-strategy-for-your-startup-yTC90fzL Today, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy, we'll explore the three core elements: diagnosis, guiding policy, and coherent action. We'll examine strategies from a stand-up comedian and GoPro as examples, before applying the framework to craft a strategy for launching a successful children's book.

00:29 The Skeptical Startup
1:58 Strategies vs Goals
3:58 The Comedian Story
8:50 Smooth Jazz
9:30 Bad Strategy
11:38 Fluff
12:12 Failure to Face the Challenge
13:19 Mistaking Goals for Strategy
14:50 GoPro
17:16 The Kernel of a Successful Children’s Book
19:56 Guiding Policy
20:50 Coherent Action
21:24 The End + You

 

]]> How to Create a Strategy For Your Startup Brian Scordato, Brian Scordato | Tacklebox 00:22:31 Today, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy, we'll explore the three core elements: diagnosis, guiding policy, and coherent action. We'll examine strategies from a stand-up comedian and GoPro as examples, before applying the framework to craft a strategy for launching a successful children's book. Today, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy, we'll explore the three core elements: diagnosis, guiding policy, and coherent action. We'll examine strategies from a stand-up comedian and GoPro as examples, before applying the framework to craft a strategy for launching a successful children's book. strategy, marketing, entrepreneur, business, startup false full 131 5 92edd197-c78a-4256-bf1a-3f3b27045a94 How to Build a "Skeptical Startup" - 8k per month in 10 hours per week Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.  

00:30 When to Quit Your Job
03:25 Life Expenses Excel Sheet
04:05 The Skeptical Startup Framework
06:25 The Idea: Home AV Improvements
07:44 Smooth Jazz
08:22 The Logistics of $8k
11:26 An AV Marketplace
12:46 Reduce the Surface Area
15:27 The Search
16:30 A Lead for the AV Startup
19:16 The End - Your Goals
19:26 A Goal Framework

]]> Wed, 31 Jan 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-build-a-skeptical-startup-8k-per-month-10-hours-per-week-SdQ_AIhH Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.  

00:30 When to Quit Your Job
03:25 Life Expenses Excel Sheet
04:05 The Skeptical Startup Framework
06:25 The Idea: Home AV Improvements
07:44 Smooth Jazz
08:22 The Logistics of $8k
11:26 An AV Marketplace
12:46 Reduce the Surface Area
15:27 The Search
16:30 A Lead for the AV Startup
19:16 The End - Your Goals
19:26 A Goal Framework

]]> How to Build a "Skeptical Startup" - 8k per month in 10 hours per week Brian Scordato | Tacklebox, Brian Scordato 00:21:04 Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup. Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup. personal goals, business model, startup logistics, founding a business, startup idea, customer retention, customer understanding, entrepreneur, leaving job, customer acquisition, marketplace business, business goals, marketplace fee, tacklebox membership, startup acceleration, founding a startup, startup approach, startup metrics, content-based business, skeptical startup, customer relationships, startup strategy, customer interviews, startup framework, startup tactics, revenue target, customer acquisition, surface area, podcast setup false full 130 5 f69fc2ea-f69f-4df8-aa41-258dffd635c9 What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini) Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?

 

 

]]> Wed, 17 Jan 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/what-if-the-problem-youre-solving-isnt-painful-or-urgent-what-if-its-just-something-you-think-people-will-want-should-you-still-pursue-it-feat-linguini-ipxigsmw-__WnMpN9 Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?

 

 

]]> What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini) Brian Scordato, Brian Scordato | Tacklebox 00:21:32 Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How? We'll talk through Linguini, Yeti, gross margins and status level jumps and land on the answer - is that type of business worth your time? Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How? We'll talk through Linguini, Yeti, gross margins and status level jumps and land on the answer - is that type of business worth your time? strategy, marketing, entrepreneur, business false full 129 5 ffac0df3-87d6-44bf-a0b5-e40f412357bf The Magic of One-Sentence Marketing Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.

00:33 One Sentence Marketing
01:10 Train to NYC
03:04 The best marketing Brian’s seen in a while
06:42 Smooth Jazz
07:28 Choosing a Customer and the Knowledge Spectrum
08:54 Air Quality Idea
13:07 Inflection Points + The Conference Exercise
14:09 The End - Vietnamese Coffee

]]> Thu, 11 Jan 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-magic-of-one-sentence-marketing-1gMXwffE Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.

00:33 One Sentence Marketing
01:10 Train to NYC
03:04 The best marketing Brian’s seen in a while
06:42 Smooth Jazz
07:28 Choosing a Customer and the Knowledge Spectrum
08:54 Air Quality Idea
13:07 Inflection Points + The Conference Exercise
14:09 The End - Vietnamese Coffee

]]> The Magic of One-Sentence Marketing Brian Scordato 00:15:45 Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop. Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop. pm two five, launching, strategy, competitive edge, conference booth, trust building, ventilation systems, marketing, ideas, cold email, customer selection, messaging, narrow targeting, startup, new york city, business growth, authenticity, tacklebox, social ad, air quality, marketing tactics, co2, commuter train, coffee shop, hedge fund, podcast, vietnamese coffee, website, customers, customer messaging false full 128 5 8006b293-57f3-4e81-9bbf-36344c6aa17b Designing a System to Actually Prioritize Your Startup This Year Today, we dive into a practical, resilient system to help you carve out and hold time for your startup amidst the craziness of your life. Most startups fail because the founders lose momentum when predictable life things pop up - you were supposed to work on your startup but your kid was sick or your job gets busy. You need to build a system that adjusts to this constant "failure state" - one that doesn't require Herculean willpower (wake up every day at 4am) and makes working on your startup easier than ignoring it. Today, we help you do that. 
 

 

00:26 A System to Make Time for your Startup This year
02:55 Dad Fitness Club Idea
04:59 Smooth Jazz
05:41 Sell the Position
09:13 Life Inventory
10:11 Never Rely on Willpower
10:57 Previously On
12:42 The Five Minute List
13:44 Do The Thing
15:57 The End + The System

]]> Thu, 4 Jan 2024 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/designing-a-system-to-actually-prioritize-your-startup-_XptIXD2 Today, we dive into a practical, resilient system to help you carve out and hold time for your startup amidst the craziness of your life. Most startups fail because the founders lose momentum when predictable life things pop up - you were supposed to work on your startup but your kid was sick or your job gets busy. You need to build a system that adjusts to this constant "failure state" - one that doesn't require Herculean willpower (wake up every day at 4am) and makes working on your startup easier than ignoring it. Today, we help you do that. 
 

 

00:26 A System to Make Time for your Startup This year
02:55 Dad Fitness Club Idea
04:59 Smooth Jazz
05:41 Sell the Position
09:13 Life Inventory
10:11 Never Rely on Willpower
10:57 Previously On
12:42 The Five Minute List
13:44 Do The Thing
15:57 The End + The System

]]> Designing a System to Actually Prioritize Your Startup This Year Brian Scordato, Brian Scordato | Tacklebox 00:17:10 Today, we dive into a practical, resilient system to help you carve out and hold time for your startup amidst the craziness of your life. Most startups fail because the founders lose momentum when predictable life things pop up - you were supposed to work on your startup but your kid was sick or your job gets busy. You need to build a system that adjusts to this constant "failure state" - one that doesn't require Herculean willpower (wake up every day at 4am) and makes working on your startup easier than ignoring it. Today, we help you do that. Today, we dive into a practical, resilient system to help you carve out and hold time for your startup amidst the craziness of your life. Most startups fail because the founders lose momentum when predictable life things pop up - you were supposed to work on your startup but your kid was sick or your job gets busy. You need to build a system that adjusts to this constant "failure state" - one that doesn't require Herculean willpower (wake up every day at 4am) and makes working on your startup easier than ignoring it. Today, we help you do that. willpower, resilience, vision workshop, reflection, productivity, previously on, strategy, accountability, side business, muscle mass, business priorities, systems, founder, resistance bands, entrepreneur, health, jack bauer, cell phone usage, digital bulletin board, startup, time management, tacklebox, failure state, five minute list, loss aversion, weightlifting, compensation, planning, park workout, environmental testing false full 127 5 2313005c-a8d6-452b-b0f3-22a058bf0609 Seth Godin and Brian Go Through Startup Ideas (ITS Classic) Seth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.

This is Brian's favorite episode ever.

01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here)

 

]]> Wed, 27 Dec 2023 10:00:00 +0000 brian@gettacklebox.com (seth godin, Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/seth-godin-and-brian-go-through-startup-ideas-its-classic-e_Fcy0RS Seth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.

This is Brian's favorite episode ever.

01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here)

 

]]> Seth Godin and Brian Go Through Startup Ideas (ITS Classic) seth godin, Brian Scordato, Brian Scordato | Tacklebox 00:49:03 Seth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling. This is Brian's favorite episode ever. Seth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling. This is Brian's favorite episode ever. strategy, marketing, ideas, entrepreneur, business, seth godin, startup false full 126 5 d9a7facd-38a6-492b-939c-0ae6d0d8e90f How to Think Bigger (feat. The Problems and Opportunities Method) Today, we’ll teach you how to avoid sabotaging your startup. Most founders think the best way to build a startup is to mitigate risks - to optimize for worst case scenarios. But the actual way to build a successful startup is to optimize for tasks with the highest ceiling - to do the things that might give you asymmetric gains, if they work. This is unnatural and hard - the Problems and Opportunities Method, the second in our Method series, will help.  


00:22 Problems and Opportunities
02:26 Find Your Lobster Story
08:10 Asymmetric Progress
10:00 Smooth Jazz
10:45 The To Do List Monster
14:20 The Obstacle is the Way
15:12 Ambiguity Aversion, Loss Aversion, and Magicians
15:55 Helping Parents Plan Dates
18:22 Scheduling and the Actual Downside

]]> Wed, 20 Dec 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-think-bigger-feat-the-problems-and-opportunities-method-J4GkaAtM Today, we’ll teach you how to avoid sabotaging your startup. Most founders think the best way to build a startup is to mitigate risks - to optimize for worst case scenarios. But the actual way to build a successful startup is to optimize for tasks with the highest ceiling - to do the things that might give you asymmetric gains, if they work. This is unnatural and hard - the Problems and Opportunities Method, the second in our Method series, will help.  


00:22 Problems and Opportunities
02:26 Find Your Lobster Story
08:10 Asymmetric Progress
10:00 Smooth Jazz
10:45 The To Do List Monster
14:20 The Obstacle is the Way
15:12 Ambiguity Aversion, Loss Aversion, and Magicians
15:55 Helping Parents Plan Dates
18:22 Scheduling and the Actual Downside

]]> How to Think Bigger (feat. The Problems and Opportunities Method) Brian Scordato | Tacklebox, Brian Scordato 00:22:31 Today, we’ll teach you how to avoid sabotaging your startup. Most founders think the best way to build a startup is to mitigate risks - to optimize for worst case scenarios. But the actual way to build a successful startup is to optimize for tasks with the highest ceiling - to do the things that might give you asymmetric gains, if they work. This is unnatural and hard - the Problems and Opportunities Method, the second in our Method series, will help. Today, we’ll teach you how to avoid sabotaging your startup. Most founders think the best way to build a startup is to mitigate risks - to optimize for worst case scenarios. But the actual way to build a successful startup is to optimize for tasks with the highest ceiling - to do the things that might give you asymmetric gains, if they work. This is unnatural and hard - the Problems and Opportunities Method, the second in our Method series, will help. strategy, business, startup, entrepreneurship false full 125 5 6e054a11-fc19-40e6-99d6-c9c724fb4680 How to be Different, Part 1 (feat. The Personal Venn Diagram Method) Today, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the first in a series of episodes on the Methods we use at Tacklebox to help our founders build differentiated businesses.


00:25 How to be Different
02:16 Talk at Columbia Business School
02:55 The Path to an Interesting Job
06:35 Status and Happiness
09:45 The Happiness Formula
11:43 Smooth Jazz
12:27 The Personal Venn Diagram Method
13:29 Drawing and Adding Circles
17:53 Implementation
19:26 The End

]]> Thu, 14 Dec 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-be-different-part-1-feat-the-personal-venn-diagram-method-aDDF9tyW Today, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the first in a series of episodes on the Methods we use at Tacklebox to help our founders build differentiated businesses.


00:25 How to be Different
02:16 Talk at Columbia Business School
02:55 The Path to an Interesting Job
06:35 Status and Happiness
09:45 The Happiness Formula
11:43 Smooth Jazz
12:27 The Personal Venn Diagram Method
13:29 Drawing and Adding Circles
17:53 Implementation
19:26 The End

]]> How to be Different, Part 1 (feat. The Personal Venn Diagram Method) Brian Scordato | Tacklebox, Brian Scordato 00:20:22 Today, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the first in a series of episodes on the Methods we use at Tacklebox to help our founders build differentiated businesses. Today, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the first in a series of episodes on the Methods we use at Tacklebox to help our founders build differentiated businesses. strategy, marketing, startup, entrepreneurship false full 124 5 28889943-cee3-4499-bcd2-3b6b8715cb59 Testing Another Startup Idea Live Part 1: Picking the Idea, Nudging the Boulder Today, we'll kick off a new series where we'll start an idea live on the pod. Actually, we'll start two. One in the healthcare space, one in the AI space. The hope is that you've got an idea and can follow along with us. Today we'll cover when your idea is ready to start, how to structure the first couple of weeks, and how to think about the giant boulder sitting in front of you. Also, there's a brief Ruby cameo because she's been absent for a few weeks. 

]]> Wed, 6 Dec 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/testing-another-startup-idea-live-part-1-picking-the-idea-nudging-the-boulder-QIYmaA3h Today, we'll kick off a new series where we'll start an idea live on the pod. Actually, we'll start two. One in the healthcare space, one in the AI space. The hope is that you've got an idea and can follow along with us. Today we'll cover when your idea is ready to start, how to structure the first couple of weeks, and how to think about the giant boulder sitting in front of you. Also, there's a brief Ruby cameo because she's been absent for a few weeks. 

]]> Testing Another Startup Idea Live Part 1: Picking the Idea, Nudging the Boulder Brian Scordato, Brian Scordato | Tacklebox 00:23:24 Today, we'll kick off a new series where we'll start an idea live on the pod. Actually, we'll start two. One in the healthcare space, one in the AI space. The hope is that you've got an idea and can follow along with us. Today we'll cover when your idea is ready to start, how to structure the first couple of weeks, and how to think about the giant boulder sitting in front of you. Also, there's a brief Ruby cameo because she's been absent for a few weeks. Today, we'll kick off a new series where we'll start an idea live on the pod. Actually, we'll start two. One in the healthcare space, one in the AI space. The hope is that you've got an idea and can follow along with us. Today we'll cover when your idea is ready to start, how to structure the first couple of weeks, and how to think about the giant boulder sitting in front of you. Also, there's a brief Ruby cameo because she's been absent for a few weeks. strategy, marketing, business, startup, entrepreneurship false full 123 5 39f97016-9d9e-43b8-88dc-52f7dc9d3c46 The Quest for an Identity Today we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities and when to stick with an identity vs when to jump ship. We use a bunch of examples - from an Italian restaurant to a skincare company called Jolie to the 1994 Arkansas Razorbacks basketball team. 

00:27 An Identity Helps You Move Fast and Keep Momentum
03:30 Black Friday - Lack of Clear Identities
06:22 Smooth Jazz
06:53 Categories
09:11 Jolie
12:12 First Principles
12:42 Arkansas Basketball’s “40 Minutes of Hell” Identity
15:50 Career Coach Identity
17:40 Stay Disciplined
19:42 Changing Too Quck vs. Staying Too Long
20:34 Throw with Conviction

21:11 Tacklebox

]]> Thu, 30 Nov 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-quest-for-an-identity-UPAwWyjU Today we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities and when to stick with an identity vs when to jump ship. We use a bunch of examples - from an Italian restaurant to a skincare company called Jolie to the 1994 Arkansas Razorbacks basketball team. 

00:27 An Identity Helps You Move Fast and Keep Momentum
03:30 Black Friday - Lack of Clear Identities
06:22 Smooth Jazz
06:53 Categories
09:11 Jolie
12:12 First Principles
12:42 Arkansas Basketball’s “40 Minutes of Hell” Identity
15:50 Career Coach Identity
17:40 Stay Disciplined
19:42 Changing Too Quck vs. Staying Too Long
20:34 Throw with Conviction

21:11 Tacklebox

]]> The Quest for an Identity Brian Scordato | Tacklebox, Brian Scordato 00:21:26 Today we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities, and when to stick with an identity vs. when to jump ship. We use a bunch of examples - from an Italian restaurant to a skincare company called Jolie to the 1994 Arkansas Razorbacks basketball team. Today we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities, and when to stick with an identity vs. when to jump ship. We use a bunch of examples - from an Italian restaurant to a skincare company called Jolie to the 1994 Arkansas Razorbacks basketball team. marketing, business, startup, entrepreneurship false full 122 5 8dd73f08-a7c6-46cf-bb38-6f91d9688897 How to Find a Differentiator (ITS Classic) Today we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily overpay for.

 

]]> Wed, 22 Nov 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-find-a-differentiator-its-classic-ckLClZN6 Today we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily overpay for.

 

]]> How to Find a Differentiator (ITS Classic) Brian Scordato, Brian Scordato | Tacklebox 00:18:35 Today we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily overpay for. Today we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily overpay for. differentiator, marketing, startup, entrepreneurship false full 121 5 62164660-4c22-459a-b087-d6790d584b89 Customers Speak Problem, But You’re Speaking Solution Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.

We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. 


00:00 Tacklebox
00:37 How to Speak Problem
01:21 The Brain Audit
01:55 Farm Stand Problem Language
06:03 The Idea: AI to Get Out of Debt
07:38 Smooth Jazz
08:07 Why You Won’t Use Problem Language
10:31 Signs in NYC
15:00 AI for Debt
17:41 Landing Page Test
19:18 The End: This Is Everywhere - Cold Email Examples

]]> Thu, 16 Nov 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/customers-speak-problem-but-youre-speaking-solution-GPd5w7Ni Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.

We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. 


00:00 Tacklebox
00:37 How to Speak Problem
01:21 The Brain Audit
01:55 Farm Stand Problem Language
06:03 The Idea: AI to Get Out of Debt
07:38 Smooth Jazz
08:07 Why You Won’t Use Problem Language
10:31 Signs in NYC
15:00 AI for Debt
17:41 Landing Page Test
19:18 The End: This Is Everywhere - Cold Email Examples

]]> Customers Speak Problem, But You’re Speaking Solution Brian Scordato, Brian Scordato | Tacklebox 00:21:32 Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch. We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch. We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. strategy, marketing, entrepreneur, business, startup, entrepreneurship false full 120 5 83bcf60c-69d1-4bac-8ec6-78ebb67053d8 An SOP for Testing a Startup Idea Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.

00:00 Tacklebox
00:30 Pros and Amateurs
02:08 Homeschool Idea
05:47 The Story of Future You
06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams
07:42 BYLDD
08:50 SOPs
14:19 An SOP for a Problem Worth Solving
14:46 Customer Language
15:55 SOP Problem Doc
19:40 The Stakes
23:00 The Startup Journal

]]> Wed, 8 Nov 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/an-sop-for-testing-a-startup-idea-9IufAvXI Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.

00:00 Tacklebox
00:30 Pros and Amateurs
02:08 Homeschool Idea
05:47 The Story of Future You
06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams
07:42 BYLDD
08:50 SOPs
14:19 An SOP for a Problem Worth Solving
14:46 Customer Language
15:55 SOP Problem Doc
19:40 The Stakes
23:00 The Startup Journal

]]> An SOP for Testing a Startup Idea Brian Scordato | Tacklebox, Brian Scordato 00:24:41 Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process. Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process. strategy, entrepreneur, startup, entrepreneurship false full 119 5 5084416d-47db-4aca-ac46-6b25b1693bae Two Ways to Approach Your Startup Idea Like A Pro (ITS Classic) Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way.

We talk through your vision and your internal system - the internal process you'll build, automate, and scale to help you execute that vision. We do it with a little help from the best run solo business I've encountered (an interior designer), and the best tool for your internal system (Zapier).

]]> Wed, 1 Nov 2023 09:00:00 +0000 brian@gettacklebox.com (Tacklebox, Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/two-ways-to-approach-your-startup-idea-like-a-pro-its-classic-phtC3JvQ Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way.

We talk through your vision and your internal system - the internal process you'll build, automate, and scale to help you execute that vision. We do it with a little help from the best run solo business I've encountered (an interior designer), and the best tool for your internal system (Zapier).

]]> Two Ways to Approach Your Startup Idea Like A Pro (ITS Classic) Tacklebox, Brian Scordato | Tacklebox, Brian Scordato 00:21:54 Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through your vision and your internal system - the internal process you'll build, automate, and scale to help you execute that vision. We do it with a little help from the best run solo business I've encountered (an interior designer), and the best tool for your internal system (Zapier). Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through your vision and your internal system - the internal process you'll build, automate, and scale to help you execute that vision. We do it with a little help from the best run solo business I've encountered (an interior designer), and the best tool for your internal system (Zapier). strategy, marketing, entrepreneur, startup, entrepreneurship false full 118 5 97c84c07-23c6-470d-9b27-9cff82a746e5 Writing Persuasive Copy to Test an Idea Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. 

00:00 AI Brian
00:33 When Copy Becomes Important
02:40 Why You’re a Bad Writer
05:40 Is This Anything?
06:50 Byldd
07:55 The Big Misunderstanding
10:45 Reverse Architect Copy
13:45 The Attention Pie
15:48 Cold Emails
17:20 Write to One Person

]]> Wed, 25 Oct 2023 09:00:00 +0000 brian@gettacklebox.com (Tacklebox, Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/writing-persuasive-copy-to-test-an-idea-ReOeemCR Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. 

00:00 AI Brian
00:33 When Copy Becomes Important
02:40 Why You’re a Bad Writer
05:40 Is This Anything?
06:50 Byldd
07:55 The Big Misunderstanding
10:45 Reverse Architect Copy
13:45 The Attention Pie
15:48 Cold Emails
17:20 Write to One Person

]]> Writing Persuasive Copy to Test an Idea Tacklebox, Brian Scordato, Brian Scordato | Tacklebox 00:18:33 Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. strategy, founder, business, startup, entreprenuership false full 117 5 39bddc80-1717-411f-9ae0-14276b7f73ec How to Embrace Risk, Uncertainty, and Chaos Today, we'll help you embrace risk, uncertainty, and chaos. The only way to get asymmetric results in life is to spend a lot of time in what we call the "chaos" zone - the uncomfortable place where you're finding things no one else has yet. This type of work (life) is uncomfortable and stressful, so people don't do it. But, it's where all the potential asymmetric value is. So, we go through tactics to make this stage feel safer, allowing you to spend more time in it and increasing the chances you pull a life changing business out of it. 

00:00 Tacklebox
00:30 Good Startups are Chaotic
01:08 The Three Phases of Something New: Chaos
01:48 The Three Phases of Something New: Organization
02:40 The Three Phases of Something New: Clarity + Order
03:45 Drop Shipping Cheap Sunglasses
06:12 Last Lecture Series: “How to Live an Asymmetric Life,” Graham Weaver
10:10 Smooth Jazz
10:40 The Scarcity Mindset
11:51Misbelief
14:33 How to Reframe Chaos as Opportunity
16:39 Misogi
20:03 The Magic Comes Later

]]> Wed, 18 Oct 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-embrace-risk-uncertainty-and-chaos-_hrgNYgC Today, we'll help you embrace risk, uncertainty, and chaos. The only way to get asymmetric results in life is to spend a lot of time in what we call the "chaos" zone - the uncomfortable place where you're finding things no one else has yet. This type of work (life) is uncomfortable and stressful, so people don't do it. But, it's where all the potential asymmetric value is. So, we go through tactics to make this stage feel safer, allowing you to spend more time in it and increasing the chances you pull a life changing business out of it. 

00:00 Tacklebox
00:30 Good Startups are Chaotic
01:08 The Three Phases of Something New: Chaos
01:48 The Three Phases of Something New: Organization
02:40 The Three Phases of Something New: Clarity + Order
03:45 Drop Shipping Cheap Sunglasses
06:12 Last Lecture Series: “How to Live an Asymmetric Life,” Graham Weaver
10:10 Smooth Jazz
10:40 The Scarcity Mindset
11:51Misbelief
14:33 How to Reframe Chaos as Opportunity
16:39 Misogi
20:03 The Magic Comes Later

]]> How to Embrace Risk, Uncertainty, and Chaos Brian Scordato 00:23:54 Today, we'll help you embrace risk, uncertainty, and chaos. The only way to get asymmetric results in life is to spend a lot of time in what we call the "chaos" zone - the uncomfortable place where you're finding things no one else has yet. This type of work (life) is uncomfortable and stressful, so people don't do it. But, it's where all the potential asymmetric value is. So, we go through tactics to make this stage feel safer, allowing you to spend more time in it and increasing the chances you pull a life changing business out of it. Today, we'll help you embrace risk, uncertainty, and chaos. The only way to get asymmetric results in life is to spend a lot of time in what we call the "chaos" zone - the uncomfortable place where you're finding things no one else has yet. This type of work (life) is uncomfortable and stressful, so people don't do it. But, it's where all the potential asymmetric value is. So, we go through tactics to make this stage feel safer, allowing you to spend more time in it and increasing the chances you pull a life changing business out of it. false full 116 5 f56bc719-1912-4e4f-adbe-21220f8f6c6c The Three Types of Problems Worth Your Time to Solve Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. 

00:40 The Types of Problems Customers Will Solve
01:00 Manhattan in 2007
05:48 Achievement Incentives
06:30 Be Careful What You’re Getting Good At
07:37 Nat Eliason - Getting Too Good at the Wrong Thing
08:21 Bad Early Decisions
09:53 Byldd
10:54 Problem Archetype 1: Hole Problems
14:23 Baby Quip
17:04 Problem Archetype 2: Teleporter Problems
19:19 Problem Archetype 3: Status Level Jump

]]> Wed, 11 Oct 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-three-types-of-problems-worth-your-time-to-solve-joRXwOuC Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. 

00:40 The Types of Problems Customers Will Solve
01:00 Manhattan in 2007
05:48 Achievement Incentives
06:30 Be Careful What You’re Getting Good At
07:37 Nat Eliason - Getting Too Good at the Wrong Thing
08:21 Bad Early Decisions
09:53 Byldd
10:54 Problem Archetype 1: Hole Problems
14:23 Baby Quip
17:04 Problem Archetype 2: Teleporter Problems
19:19 Problem Archetype 3: Status Level Jump

]]> The Three Types of Problems Worth Your Time to Solve Brian Scordato, Brian Scordato | Tacklebox 00:23:39 Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. strategy, marketing, business, startup, entrepreneurship false full 115 5 f29d12b0-5043-440a-92e8-12bd97d2af82 How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic) If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them. 

]]> Wed, 4 Oct 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-find-your-wedge-feat-bleeding-neck-problems-its-classic-HAl7fHXN If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them. 

]]> How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic) Brian Scordato | Tacklebox, Brian Scordato 00:20:11 If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them. If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them. strategy, marketing, business, startup, entrepreneurship false full 114 5 ba096b0f-a6f7-4cd6-90c9-d49e12ccac71 Are you a Freelancer or an Entrepreneur? Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other.

We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. 

 

0:30 Why Entrepreneurs are unhappy
01:14 Do you want to be a freelancer or entrepreneur?
04:12 Seth Godin Conversation
04:58 Our definition of a freelancer
07:28 Our definition of entrepreneurs
09:07 Cuban’s Definition of Entrepreneurship
11:24 BYLDD
12:25 The Restaurant Startup
15:15 Rivers and Dams
19:19 No Lunging
22:44 Don’t Pretend
23:10 How do you want to spend your days?

]]> Wed, 27 Sep 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/are-you-a-freelancer-or-an-entrepreneur-hBuRG4ND Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other.

We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. 

 

0:30 Why Entrepreneurs are unhappy
01:14 Do you want to be a freelancer or entrepreneur?
04:12 Seth Godin Conversation
04:58 Our definition of a freelancer
07:28 Our definition of entrepreneurs
09:07 Cuban’s Definition of Entrepreneurship
11:24 BYLDD
12:25 The Restaurant Startup
15:15 Rivers and Dams
19:19 No Lunging
22:44 Don’t Pretend
23:10 How do you want to spend your days?

]]> Are you a Freelancer or an Entrepreneur? Brian Scordato | Tacklebox, Brian Scordato 00:25:13 Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other. We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other. We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. strategy, entrepreneur, startup, entrepreneurship false full 113 5 e0f62a22-48f0-4cdf-805d-301c569b6159 A System to Relish the Uncomfortable Stuff Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.

Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case.

Hoo ahh.

00:24 Doing Things You Don’t Want To Do
02:45 Why the Eisenhower Box Doesn’t Work for Entrepreneurs
03:30 The Al Pacino Problem
04:45 Creating Content
08:00 Smooth Jazz
08:30 The Costanza Swap
10:15 One Out, One In
11:20 The Three Levers of Resilience
12:40 Scheduling
13:24 Committing
14:30 Dissecting
17:40 The Failure Case
21:15 Happiness

]]> Wed, 20 Sep 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-become-the-type-of-founder-who-relishes-the-uncomfortable-stuff-UxcU7if1 Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.

Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case.

Hoo ahh.

00:24 Doing Things You Don’t Want To Do
02:45 Why the Eisenhower Box Doesn’t Work for Entrepreneurs
03:30 The Al Pacino Problem
04:45 Creating Content
08:00 Smooth Jazz
08:30 The Costanza Swap
10:15 One Out, One In
11:20 The Three Levers of Resilience
12:40 Scheduling
13:24 Committing
14:30 Dissecting
17:40 The Failure Case
21:15 Happiness

]]> A System to Relish the Uncomfortable Stuff Brian Scordato | Tacklebox, Tacklebox, Brian Scordato 00:22:22 Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system. Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case. Hoo ahh. Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system. Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case. Hoo ahh. strategy, business, startup, entrepreneurship false full 112 5 244b0fd6-1786-4aed-8045-57c8dcf04c5f How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.

We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. 

00:25 - Killing Bad Startup Ideas
02:00 - The Three Pillars of the Will Your Idea Fail Framework
02:45 - The Startup Idea - AI Messaging for Plumbers and Electricians
03:15 - Dig out of a Hole Markets link to episode
05:56 - Smooth Jazz
06:24 - Part 1 - How to Find and Evaluate the Real Risk
07:35 - Flipping your biggest risk to your biggest strength
11:00 - Decisions aren’t made in a bubble
13:45 - Part 2 - Predicting the Organic Growth Potential
14:00 - Kunal Shah Delta 4 Scale
17:41 - Part 3 - Predicting whether you’ll actually be able to get first customers to convert
18:49 Managed by Q

]]> Wed, 13 Sep 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-3-part-framework-to-kill-bad-ideas-masquerading-as-good-ones-4pZXBMc3 Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.

We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. 

00:25 - Killing Bad Startup Ideas
02:00 - The Three Pillars of the Will Your Idea Fail Framework
02:45 - The Startup Idea - AI Messaging for Plumbers and Electricians
03:15 - Dig out of a Hole Markets link to episode
05:56 - Smooth Jazz
06:24 - Part 1 - How to Find and Evaluate the Real Risk
07:35 - Flipping your biggest risk to your biggest strength
11:00 - Decisions aren’t made in a bubble
13:45 - Part 2 - Predicting the Organic Growth Potential
14:00 - Kunal Shah Delta 4 Scale
17:41 - Part 3 - Predicting whether you’ll actually be able to get first customers to convert
18:49 Managed by Q

]]> How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones Brian Scordato, Brian Scordato | Tacklebox 00:23:15 Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas. We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas. We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. strategy, business, startup, entrepreneurship false full 111 5 03fd64a1-ba5c-47fb-80cf-84c9b9a02e2f A System to Test and Build Your Startup (Part III - Implementing Your System This Weekend) Today is the last episode in the three-part series on an internal operating system for people working on startup ideas. We talk through the core pillars - Projects, Areas, Inbox - and the multipliers (like Keystone Actions) that'll make sure you're focused on the things that could be differentiators for your business. After today, you'll have everything you need to build your own system.  

00:24 Your Startup System
02:18 The Birthday Email
06:34 Email System Prompts
08:26 Smooth Jazz
08:55 Structure - Projects, Areas, Inbox
10:06 Getting Things Done + The PARA Method + Notion Template
11:00 Projects
16:14 Areas
16:46 Inbox
19:55 The Multipliers
20:00 Keystone Species
23:12 Never Agains
24:39 Lottery Tickets
26:44 Doing the Thing
27:31 Reflection

]]> Wed, 6 Sep 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-system-to-test-and-build-your-startup-part-iii-implementing-the-system-this-weekend-6SjNy0_Q Today is the last episode in the three-part series on an internal operating system for people working on startup ideas. We talk through the core pillars - Projects, Areas, Inbox - and the multipliers (like Keystone Actions) that'll make sure you're focused on the things that could be differentiators for your business. After today, you'll have everything you need to build your own system.  

00:24 Your Startup System
02:18 The Birthday Email
06:34 Email System Prompts
08:26 Smooth Jazz
08:55 Structure - Projects, Areas, Inbox
10:06 Getting Things Done + The PARA Method + Notion Template
11:00 Projects
16:14 Areas
16:46 Inbox
19:55 The Multipliers
20:00 Keystone Species
23:12 Never Agains
24:39 Lottery Tickets
26:44 Doing the Thing
27:31 Reflection

]]> A System to Test and Build Your Startup (Part III - Implementing Your System This Weekend) Brian Scordato 00:30:29 Today is the last episode in the three-part series on an internal operating system for people working on startup ideas. We talk through the core pillars - Projects, Areas, Inbox - and the multipliers (like Keystone Actions) that'll make sure you're focused on the things that could be differentiators for your business. After today, you'll have everything you need to build your own system. Today is the last episode in the three-part series on an internal operating system for people working on startup ideas. We talk through the core pillars - Projects, Areas, Inbox - and the multipliers (like Keystone Actions) that'll make sure you're focused on the things that could be differentiators for your business. After today, you'll have everything you need to build your own system. strategy, startup, entrepreneurship false full 110 5 1153b094-9f25-4da6-a5c7-6a6ef98cd2b1 An Operating System to Help You Move Faster By Focusing On Less - Part 2 (feat. a monkey reciting Hamlet) Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia.

00:25 - Internal Operating System Part II
03:15 - Monkeys and Shakespeare
07:40 - Smooth Jazz
08: 05 - Reverse Engineering a System
10:45 - Where is the Monkey?
11:33 - The Four Things That Matter for an Early Stage Business
11:40 - Problem
12:01 - Delta 4 Status Level Jump
13:34 - Secret
16:35 - Optimize for Inertia
18:37 - 101 Essays That Will Change The Way You Think
20:00 - The Thousand Daily Votes
21:43 - The Last 15%
23:30 - Script the Beginning and End
24:30 - Feedback Loop Optimization

]]> Wed, 30 Aug 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/building-an-internal-system-to-help-you-focus-part-2-feat-a-monkey-reciting-hamlet-23HzKojz Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia.

00:25 - Internal Operating System Part II
03:15 - Monkeys and Shakespeare
07:40 - Smooth Jazz
08: 05 - Reverse Engineering a System
10:45 - Where is the Monkey?
11:33 - The Four Things That Matter for an Early Stage Business
11:40 - Problem
12:01 - Delta 4 Status Level Jump
13:34 - Secret
16:35 - Optimize for Inertia
18:37 - 101 Essays That Will Change The Way You Think
20:00 - The Thousand Daily Votes
21:43 - The Last 15%
23:30 - Script the Beginning and End
24:30 - Feedback Loop Optimization

]]> An Operating System to Help You Move Faster By Focusing On Less - Part 2 (feat. a monkey reciting Hamlet) Brian Scordato, Brian Scordato | Tacklebox 00:28:24 Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia. Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia. strategy, marketing, entrepreneur, business, startup false full 109 5 395bb9c1-1eef-471b-956e-7c48a57ac0df A Weekly System to Keep Entrepreneurs With Jobs Moving Fast (Part 1 - Strategy) Today, we'll kick off a series that'll help people with jobs and startup ideas build an internal system that'll help them track progress and build momentum. Too many founders have no strategy or measurement system around how they pursue and test an idea - this series will help you do it.

In part 1, we go through what a strategy should look like and the three counterintuitive benefits to creating one. 

00:00 Jazz
00:25 What should you work on today?
02:29 Golf Clubs in Cities
4:20 The Danger of Unstructured Work
6:58 The Three Ideas, #1 - No One Does This
8:45 Change your Behavior to Change How You Think
10:22 The Magic Happens After You Start
15:55 The Four Questions to Anchor Your Week

]]> Wed, 23 Aug 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-weekly-system-to-keep-entrepreneurs-with-jobs-moving-fast-part-1-strategy-D4SQiRKZ Today, we'll kick off a series that'll help people with jobs and startup ideas build an internal system that'll help them track progress and build momentum. Too many founders have no strategy or measurement system around how they pursue and test an idea - this series will help you do it.

In part 1, we go through what a strategy should look like and the three counterintuitive benefits to creating one. 

00:00 Jazz
00:25 What should you work on today?
02:29 Golf Clubs in Cities
4:20 The Danger of Unstructured Work
6:58 The Three Ideas, #1 - No One Does This
8:45 Change your Behavior to Change How You Think
10:22 The Magic Happens After You Start
15:55 The Four Questions to Anchor Your Week

]]> A Weekly System to Keep Entrepreneurs With Jobs Moving Fast (Part 1 - Strategy) Brian Scordato, Brian Scordato | Tacklebox 00:16:48 Today, we'll kick off a series that'll help people with jobs and startup ideas build an internal system that'll help them track progress and build momentum. Too many founders have no strategy or measurement system around how they pursue and test an idea - this series will help you do it. In part 1, we go through what a strategy should look like and the three counterintuitive benefits to creating one. Today, we'll kick off a series that'll help people with jobs and startup ideas build an internal system that'll help them track progress and build momentum. Too many founders have no strategy or measurement system around how they pursue and test an idea - this series will help you do it. In part 1, we go through what a strategy should look like and the three counterintuitive benefits to creating one. strategy, marketing, startup, entrepreneurship false full 108 5 743a7add-dc72-4769-a7c0-b50c4ad00eee The One Thing That Matters - How to Find a Differentiator That'll Support a Business Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. 

00:00 Beehiiv
00:33 Differentiator intro
04:00 What do you hire a differentiator to do?
05:44 The Attention Pie
09:03 Smooth Jazz
09:28 Popup Bagels
16:30 Five Prompts for Your Differentiator

]]> Wed, 16 Aug 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-one-thing-that-matters-how-to-find-a-differentiator-thatll-support-a-business-POafaDFI Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. 

00:00 Beehiiv
00:33 Differentiator intro
04:00 What do you hire a differentiator to do?
05:44 The Attention Pie
09:03 Smooth Jazz
09:28 Popup Bagels
16:30 Five Prompts for Your Differentiator

]]> The One Thing That Matters - How to Find a Differentiator That'll Support a Business Brian Scordato, Brian Scordato | Tacklebox 00:24:01 Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. strategy, marketing, startups, entrepreneurship false full 107 5 05f410b7-9f19-49f8-b91e-68bc4dc6ec29 How to Stop Being Your Startup's Bottleneck Today, we'll help you get out of your own way. We subscribe to the Charlie Munger school of "instead of trying to be smarter, try to be less dumb," and this episode digs into three ways to simplify your startup so that you can move faster. We talk through how to actually implement jobs to be done, how to build systems to amplify your willpower 100x, and how to be more courageous. 

Also, I'll watch Interstellar. Everyone calm down. 

00:34 Removing Yourself as the Bottleneck
2:33 Leverage Jobs to be Done to Focus (Fishing Story)
6:23 Elderly Relocation Idea
11:08 Smooth Jazz
11:37 Run Towards the Rain
13:45 Thrashing to find a Secret - The Plant Story
15:25 A System for the Uncomfortable Stuff (fiverr + IG DM’s)
17:13 The Process for Improving Willpower
18:31 What Would You Do if You Knew It Would Work?

]]> Wed, 9 Aug 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-stop-being-your-startups-bottleneck-AmqQ_jmF Today, we'll help you get out of your own way. We subscribe to the Charlie Munger school of "instead of trying to be smarter, try to be less dumb," and this episode digs into three ways to simplify your startup so that you can move faster. We talk through how to actually implement jobs to be done, how to build systems to amplify your willpower 100x, and how to be more courageous. 

Also, I'll watch Interstellar. Everyone calm down. 

00:34 Removing Yourself as the Bottleneck
2:33 Leverage Jobs to be Done to Focus (Fishing Story)
6:23 Elderly Relocation Idea
11:08 Smooth Jazz
11:37 Run Towards the Rain
13:45 Thrashing to find a Secret - The Plant Story
15:25 A System for the Uncomfortable Stuff (fiverr + IG DM’s)
17:13 The Process for Improving Willpower
18:31 What Would You Do if You Knew It Would Work?

]]> How to Stop Being Your Startup's Bottleneck Brian Scordato | Tacklebox, Brian Scordato 00:21:28 Today, we'll help you get out of your own way. We subscribe to the Charlie Munger school of "instead of trying to be smarter, try to be less dumb," and this episode digs into three ways to simplify your startup so that you can move faster. We talk through how to actually implement jobs to be done, how to build systems to amplify your willpower 100x, and how to be more courageous. Also, I'll watch Interstellar. Everyone calm down. Today, we'll help you get out of your own way. We subscribe to the Charlie Munger school of "instead of trying to be smarter, try to be less dumb," and this episode digs into three ways to simplify your startup so that you can move faster. We talk through how to actually implement jobs to be done, how to build systems to amplify your willpower 100x, and how to be more courageous. Also, I'll watch Interstellar. Everyone calm down. entrepreneur, business, startup, entrepreneurship false full 106 5 471ca237-a661-4691-81c1-f1aff108db16 A Framework for Building Wildly Useful Startups Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard. 

0:30 Building a Wildly Useful Startup
2:12 Why Measuring Usefulness is Hard
7:00 Byldd
7:53 Habit Kangaroo
12:50 The Usefulness Framework
13:24 What is your Secret?
13:51 Three Categories of Secrets: Customer
14:45 Three Categories of Secrets: Acquisition
15:16 Three Categories of Secrets: Product
17:08 Rivers and Dams
19:00 GMAT over 700 Product
23:02 Hire Yourself

]]> Wed, 2 Aug 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-framework-for-building-wildly-useful-startups-ZEy2wst0 Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard. 

0:30 Building a Wildly Useful Startup
2:12 Why Measuring Usefulness is Hard
7:00 Byldd
7:53 Habit Kangaroo
12:50 The Usefulness Framework
13:24 What is your Secret?
13:51 Three Categories of Secrets: Customer
14:45 Three Categories of Secrets: Acquisition
15:16 Three Categories of Secrets: Product
17:08 Rivers and Dams
19:00 GMAT over 700 Product
23:02 Hire Yourself

]]> A Framework for Building Wildly Useful Startups Brian Scordato | Tacklebox, Tacklebox, Brian Scordato 00:25:25 Today, we'll help you make sure the thing you're building is wildly useful. Most startups fail because founders build stuff that customers don't care enough about to change their behavior for. We'll use The Usefulness Framework to ensure you don't do that, with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend built to help people get into Harvard. Today, we'll help you make sure the thing you're building is wildly useful. Most startups fail because founders build stuff that customers don't care enough about to change their behavior for. We'll use The Usefulness Framework to ensure you don't do that, with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend built to help people get into Harvard. strategy, marketing, business, startup false full 105 5 348274a6-f152-4cf2-9018-2d777f55ba3f Four Characteristics of Great Startup Ideas Today, we talk through four characteristics of great startup ideas (with a bonus fifth Brian thought of post-recording). We discuss organic growth, market innovation vs. product innovation, growing markets, product swaps, and happiness. The goal of this episode is to help shape fuzzy ideas and give you new ideas.  

1:27 The Personal Venn Diagram
5:18 Smooth Jazz
5:46 The Four Characteristics of Great Startup Ideas
6:48 Characteristic 1: Potential for Organic Growth
9:14 Characteristic 2: Market Innovation > Product Innovation
10:57 Characteristic 3: Prioritizing Around a Growing Market
12:40 Four Buckets of Market Growth
12:45 Hype Markets
13:36 Dig out of a Hole Market (nurses, agriculture, skilled trades)
16:23 Momentum Markets
16:56 Subsidized Growth
17:42 The Swap
21:19 On Happiness

]]> Wed, 26 Jul 2023 09:00:00 +0000 brian@gettacklebox.com (Tacklebox, Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/four-characteristics-of-great-startup-ideas-QdSB2NKC Today, we talk through four characteristics of great startup ideas (with a bonus fifth Brian thought of post-recording). We discuss organic growth, market innovation vs. product innovation, growing markets, product swaps, and happiness. The goal of this episode is to help shape fuzzy ideas and give you new ideas.  

1:27 The Personal Venn Diagram
5:18 Smooth Jazz
5:46 The Four Characteristics of Great Startup Ideas
6:48 Characteristic 1: Potential for Organic Growth
9:14 Characteristic 2: Market Innovation > Product Innovation
10:57 Characteristic 3: Prioritizing Around a Growing Market
12:40 Four Buckets of Market Growth
12:45 Hype Markets
13:36 Dig out of a Hole Market (nurses, agriculture, skilled trades)
16:23 Momentum Markets
16:56 Subsidized Growth
17:42 The Swap
21:19 On Happiness

]]> Four Characteristics of Great Startup Ideas Tacklebox, Brian Scordato, Brian Scordato | Tacklebox 00:23:37 Today, we talk through four characteristics of great startup ideas (with a bonus fifth Brian thought of post-recording). We discuss organic growth, market innovation vs. product innovation, growing markets, product swaps, and happiness. The goal of this episode is to help shape fuzzy ideas and give you new ideas. Today, we talk through four characteristics of great startup ideas (with a bonus fifth Brian thought of post-recording). We discuss organic growth, market innovation vs. product innovation, growing markets, product swaps, and happiness. The goal of this episode is to help shape fuzzy ideas and give you new ideas. marketing, business, startup, entrepreneurship false full 104 5 2af7e50a-228f-4306-a18f-71be836afaed The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it.  We talk through an equation for organic growth and dig in on why people share. 

00:34 Intro to organic growth
4:24 Why social ads won’t work
5:54 Outline of the Organic Growth Equation
7:08 Smooth Jazz
7:36 Jury Duty
9:27 Jury Duty Shareable Moments
13:49 The Organic Growth Equation deep-dive + The Crime Triangle
15:02 Problem Variables
18:53 Customer Variables
21:41 Why we share horror movies
23:18 Product Variables
25:10 Multipliers

]]> Wed, 19 Jul 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Tacklebox, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-organic-growth-equation-why-people-share-and-how-to-pick-ideas-thatll-grow-jpa2AB81 Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it.  We talk through an equation for organic growth and dig in on why people share. 

00:34 Intro to organic growth
4:24 Why social ads won’t work
5:54 Outline of the Organic Growth Equation
7:08 Smooth Jazz
7:36 Jury Duty
9:27 Jury Duty Shareable Moments
13:49 The Organic Growth Equation deep-dive + The Crime Triangle
15:02 Problem Variables
18:53 Customer Variables
21:41 Why we share horror movies
23:18 Product Variables
25:10 Multipliers

]]> The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow Brian Scordato, Tacklebox, Brian Scordato | Tacklebox 00:28:08 Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it. We talk through an equation for organic growth and dig in on why people share. Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it. We talk through an equation for organic growth and dig in on why people share. strategy, marketing, business, entrepreneurship, growth false full 103 5 7280bb73-24ac-4a6a-a555-9997979f27b5 A System to Help You Become Wildly Creative Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. 

0:30 Intro - Creativity
2:00 What if you’re not creative?
2:53 Creativity is Mushing
3:39 Creativity Equation
5:15 Summer Internship
6:28 Bill Simmons
7:48 In on the joke
9:20 College Commencement Speeches
10:07 Kenyon Commencement Speech - Two Fish
11:20 Smooth Jazz
11:52 The System
14:00 The Logistics
15:22 Intake
17:29 Reflection
18:30 Output
19:30 Ogilvy on Advertising

]]> Wed, 12 Jul 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato, Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-system-to-help-you-become-wildly-creative-qc77zbR_ Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. 

0:30 Intro - Creativity
2:00 What if you’re not creative?
2:53 Creativity is Mushing
3:39 Creativity Equation
5:15 Summer Internship
6:28 Bill Simmons
7:48 In on the joke
9:20 College Commencement Speeches
10:07 Kenyon Commencement Speech - Two Fish
11:20 Smooth Jazz
11:52 The System
14:00 The Logistics
15:22 Intake
17:29 Reflection
18:30 Output
19:30 Ogilvy on Advertising

]]> A System to Help You Become Wildly Creative Brian Scordato | Tacklebox, Brian Scordato, Tacklebox 00:21:51 Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system. strategy, marketing, startup, entrepreneurship false full 102 5 00107756-9b29-4953-8f82-d9dc6bdaf2e8 Ep. 165 - Should You Niche? Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. 

1:00 Kurt Vonnegut - The Shape of Stories
2:38 The Niche Question
4:15 The Jiro Problem
5:20 Act 1 - A Chef's Startup
7:48 Smooth Jazz
8:15 Act 2 - What's a Niche For? 
8:44 A Niche is a Shortcut to Trust
11:49 A Niche to Seed Future Growth
13:40 What a Good Niche Looks Like
14:25 The Cook By Smelling Niche
16:38 Act 3 - How to Grow From a Niche
17:29 Grow Vertically or Horizontally?
19:20 Grow through Influential Customers
20:00 Spice Smelling Niche
21:14 Act 4 - The Real Villain, and the Real Hero
22:11 Trust in Future You



 

 

]]> Wed, 28 Jun 2023 09:00:00 +0000 brian@gettacklebox.com (Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/should-you-niche-296ZUMWp Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. 

1:00 Kurt Vonnegut - The Shape of Stories
2:38 The Niche Question
4:15 The Jiro Problem
5:20 Act 1 - A Chef's Startup
7:48 Smooth Jazz
8:15 Act 2 - What's a Niche For? 
8:44 A Niche is a Shortcut to Trust
11:49 A Niche to Seed Future Growth
13:40 What a Good Niche Looks Like
14:25 The Cook By Smelling Niche
16:38 Act 3 - How to Grow From a Niche
17:29 Grow Vertically or Horizontally?
19:20 Grow through Influential Customers
20:00 Spice Smelling Niche
21:14 Act 4 - The Real Villain, and the Real Hero
22:11 Trust in Future You



 

 

]]> Ep. 165 - Should You Niche? Tacklebox, Brian Scordato 00:23:49 Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. strategy, marketing, entrepreneur, business, startup, entrepreneurship false full 101 5 b675af6d-7772-4304-9645-20d2c14f763f Why You Didn't Build a Product Last Weekend (feat. A Framework to Seek Out Discomfort) Today, we'll talk through why you didn't get a product live last weekend despite an episode that walked you through a step-by-step process to do it. Last week, we ignored the emotional stuff. The inertia and discomfort that keep people from doing something new. Today, we tackle it. We give you a framework to lean into discomfort and answer the questions that nag at you and hold you back from putting stuff live. 

0:35 Magical Products
1:51 Story of company that helps restaurants source ingredients
6:27 11 Emails, 0 Products
7:04 Inertia + Discomfort
8:00 BYLDD
9:04 Plan vs. Freestyle (How to Wiggle)
12:35 The Things That Matter and The Things That Don't
13:00 What if your product needs to be professionally designed?
15:00 The Mirror Problem (and the three things to help with it)
16:16 Discomfort = Growth and No One Cares About You
17:12 College Philanthropic Story
18:35 You're going to lose X if you don't > You're going to get Y if you do
20:00 A new lane for the restaurant startup
20:55 How the restaurant startup got their first product out

 

]]> Wed, 21 Jun 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/why-you-didnt-build-a-product-last-weekend-feat-a-framework-to-seek-out-discomfort-XpKVVEsp Today, we'll talk through why you didn't get a product live last weekend despite an episode that walked you through a step-by-step process to do it. Last week, we ignored the emotional stuff. The inertia and discomfort that keep people from doing something new. Today, we tackle it. We give you a framework to lean into discomfort and answer the questions that nag at you and hold you back from putting stuff live. 

0:35 Magical Products
1:51 Story of company that helps restaurants source ingredients
6:27 11 Emails, 0 Products
7:04 Inertia + Discomfort
8:00 BYLDD
9:04 Plan vs. Freestyle (How to Wiggle)
12:35 The Things That Matter and The Things That Don't
13:00 What if your product needs to be professionally designed?
15:00 The Mirror Problem (and the three things to help with it)
16:16 Discomfort = Growth and No One Cares About You
17:12 College Philanthropic Story
18:35 You're going to lose X if you don't > You're going to get Y if you do
20:00 A new lane for the restaurant startup
20:55 How the restaurant startup got their first product out

 

]]> Why You Didn't Build a Product Last Weekend (feat. A Framework to Seek Out Discomfort) Brian Scordato, Brian Scordato | Tacklebox 00:23:01 Today, we'll talk through why you didn't get a product live last weekend despite an episode that walked you through a step-by-step process to do it. Last week, we ignored the emotional stuff. The inertia and discomfort that keep people from doing something new. Today, we tackle it. We give you a framework to lean into discomfort and answer the questions that nag at you and hold you back from putting stuff live. Today, we'll talk through why you didn't get a product live last weekend despite an episode that walked you through a step-by-step process to do it. Last week, we ignored the emotional stuff. The inertia and discomfort that keep people from doing something new. Today, we tackle it. We give you a framework to lean into discomfort and answer the questions that nag at you and hold you back from putting stuff live. strategy, entrepreneur, startup false full 100 5 cfd2cc73-c128-495a-97c7-8fc7d6c57172 How to Build the First (Magical) Version of Your Product This Weekend Today we'll help you get the first version of your product up and out. We use a three-part framework to help you focus in on the one core feature you've got to nail. We also find your customers inertia and ride that wave to make it easier to use your product than not. We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea. 

Subscribe to get Idea to Startup extended info + show notes + frameworks + bonus eps

Episode Details

0:55 The Two Questions Entrepreneurs Have About Products
2:35 A Great Product Does Two Things
4:26 Entrepreneur Baggage + Airbnb for Lawn Equipment
6:29 A Mindset for Today
8:13 Step One - Process
8:53 Organ Donors
9:55 Inertia
11:35 Chronic Pain
13:07 Frank’s Process
14:50 Harry Potter and Being Chosen
15:43 Step Two - Metrics
17:12 Chronic Pain Ex-College Athlete SOM
18:35 Outcome not Features - The Product is Irrelevant
19:16 The Five Marketing Archetypes - STTC, Pain, Cost, Apparate, Urgency
20:19 Step Three - Delivery (The Product)
20:32 Warby Parker
22:23 The Twelve Forms of Value
25:49 The Venmo Accountability Group

]]> Wed, 14 Jun 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox, Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-build-the-first-magical-version-of-your-product-this-weekend-UBl14PTM Today we'll help you get the first version of your product up and out. We use a three-part framework to help you focus in on the one core feature you've got to nail. We also find your customers inertia and ride that wave to make it easier to use your product than not. We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea. 

Subscribe to get Idea to Startup extended info + show notes + frameworks + bonus eps

Episode Details

0:55 The Two Questions Entrepreneurs Have About Products
2:35 A Great Product Does Two Things
4:26 Entrepreneur Baggage + Airbnb for Lawn Equipment
6:29 A Mindset for Today
8:13 Step One - Process
8:53 Organ Donors
9:55 Inertia
11:35 Chronic Pain
13:07 Frank’s Process
14:50 Harry Potter and Being Chosen
15:43 Step Two - Metrics
17:12 Chronic Pain Ex-College Athlete SOM
18:35 Outcome not Features - The Product is Irrelevant
19:16 The Five Marketing Archetypes - STTC, Pain, Cost, Apparate, Urgency
20:19 Step Three - Delivery (The Product)
20:32 Warby Parker
22:23 The Twelve Forms of Value
25:49 The Venmo Accountability Group

]]> How to Build the First (Magical) Version of Your Product This Weekend Brian Scordato, Brian Scordato | Tacklebox, Tacklebox 00:27:48 Today we'll help you get the first version of your product up and out. We use a three-part framework to help you focus in on the one core feature you've got to nail. We also find your customers inertia and ride that wave to make it easier to use your product than not. We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea. Today we'll help you get the first version of your product up and out. We use a three-part framework to help you focus in on the one core feature you've got to nail. We also find your customers inertia and ride that wave to make it easier to use your product than not. We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea. marketing, founder, startup, mvp, entrepreneurship false full 99 5 cb142227-4121-48fc-b466-d1e098726ce8 Choose The Right Quest Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink). 

]]> Wed, 7 Jun 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/choose-the-right-quest-bRk3NlMt Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink). 

]]> Choose The Right Quest Brian Scordato, Brian Scordato | Tacklebox 00:25:45 Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink). Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink). strategy, startups, entrepreneurship false full 98 5 a08c9b0f-04bf-4540-b450-d93572a45926 INTERVIEW: Seth Godin Thinks Through Startup Ideas in Real-Time Today, Seth Godin (!!) virtually dropped by to talk through a bunch of startup ideas. He gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.

This is my favorite episode we’ve ever recorded, and I’m excited for you to listen to it.

 

01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here)

]]> Wed, 31 May 2023 09:00:00 +0000 brian@gettacklebox.com (seth godin, Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/seth-godin-thinking-through-startup-ideas-live-gxq3QgY3 Today, Seth Godin (!!) virtually dropped by to talk through a bunch of startup ideas. He gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.

This is my favorite episode we’ve ever recorded, and I’m excited for you to listen to it.

 

01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here)

]]> INTERVIEW: Seth Godin Thinks Through Startup Ideas in Real-Time seth godin, Brian Scordato | Tacklebox, Brian Scordato 00:49:13 Today, Seth Godin (!!) virtually dropped by to talk through a bunch of startup ideas. He gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling. This is my favorite episode we’ve ever recorded, and I’m excited for you to listen to it. Today, Seth Godin (!!) virtually dropped by to talk through a bunch of startup ideas. He gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling. This is my favorite episode we’ve ever recorded, and I’m excited for you to listen to it. strategy, marketing, startups, seth godin false full 97 5 0815c76e-1cd0-49bc-bda9-6c63f1899470 When to Pivot and When to Stick (aka How Pros Deal w/ Distractions) Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on a different idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century.

]]> Wed, 24 May 2023 09:00:00 +0000 brian@gettacklebox.com (Tacklebox, Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/when-to-pivot-and-when-to-stick-aka-how-pros-deal-w-distractions-WtB2jenR Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on a different idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century.

]]> When to Pivot and When to Stick (aka How Pros Deal w/ Distractions) Tacklebox, Brian Scordato | Tacklebox, Brian Scordato 00:22:51 Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on a different idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century. Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on a different idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century. strategy, marketing, entrepreneur, startup false full 96 5 c7e3b9de-0280-44f8-9fe5-562de241cd57 How to Use Landing Page Tests to Find Your Beachhead Customer (feat. the One Person Landing Page and the ELU Framework) Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. 

 

]]> Wed, 17 May 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato, Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-build-a-system-of-landing-page-tests-to-find-your-beachhead-customer-feat-the-one-person-landing-page-and-the-elu-framework-yp_dcDc4 Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. 

 

]]> How to Use Landing Page Tests to Find Your Beachhead Customer (feat. the One Person Landing Page and the ELU Framework) Brian Scordato | Tacklebox, Brian Scordato, Tacklebox 00:25:40 Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. marketing, startups, business false full 95 5 8fe87928-6e21-4d6a-8210-3502a5f607ad Ideation, Finding a Wedge, Seeding a Marketplace and How to Scale Yourself with an EA - with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset Today we chat with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset. We cover a ton of ground - starting with the Sunday idea club that led to Thumbtack, how to scale a marketplace, and how to choose ideas you'd happily spent a decade on. Next, we jump into the science of delegation - the idea at the core of Athena. Jonathan talks through how to delegate to an EA, when to start with one, a system of delegation that creates asymmetric upside and what type of founders should consider it. 

]]> Wed, 10 May 2023 09:00:00 +0000 brian@gettacklebox.com (Jonathan Swanson, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/ideation-finding-a-wedge-scaling-a-marketplace-and-how-to-work-with-an-ea-with-jonathan-swanson-cofounder-of-thumbtack-athena-and-powerset-KpKqkR_3 Today we chat with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset. We cover a ton of ground - starting with the Sunday idea club that led to Thumbtack, how to scale a marketplace, and how to choose ideas you'd happily spent a decade on. Next, we jump into the science of delegation - the idea at the core of Athena. Jonathan talks through how to delegate to an EA, when to start with one, a system of delegation that creates asymmetric upside and what type of founders should consider it. 

]]> Ideation, Finding a Wedge, Seeding a Marketplace and How to Scale Yourself with an EA - with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset Jonathan Swanson, Brian Scordato 00:54:39 Today we chat with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset. We cover a ton of ground - starting with the Sunday idea club that led to Thumbtack, how to scale a marketplace, and how to choose ideas you'd happily spent a decade on. Next, we jump into the science of delegation - the idea at the core of Athena. Jonathan talks through how to delegate to an EA, when to start with one, a system of delegation that creates asymmetric upside and what type of founders should consider it. Today we chat with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset. We cover a ton of ground - starting with the Sunday idea club that led to Thumbtack, how to scale a marketplace, and how to choose ideas you'd happily spent a decade on. Next, we jump into the science of delegation - the idea at the core of Athena. Jonathan talks through how to delegate to an EA, when to start with one, a system of delegation that creates asymmetric upside and what type of founders should consider it. strategy, entrepreneur, startup false full 94 5 ffb91ee0-5d95-4929-b7e9-b0dd91aa26c2 The Law of The Startup Wedge (feat. circadian rhythms and trust transactions) Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge. 

 

]]> Wed, 3 May 2023 09:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/the-law-of-the-startup-wedge-feat-circadian-rhythms-and-trust-transactions-JiVCRIfZ Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge. 

 

]]> The Law of The Startup Wedge (feat. circadian rhythms and trust transactions) Brian Scordato, Brian Scordato | Tacklebox 00:20:52 Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge. Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge. marketing, startups, business, entrepreneurship false full 93 5 c24270d4-2127-4abb-b3ae-c8a62f1d16d5 How to Separate Yourself from Your Idea (feat. the five immutable laws of cold emails) Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.

We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear. 

]]> Wed, 26 Apr 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-see-the-future-and-build-for-it-sasl-part-iii-feat-tupac-and-the-search-for-and-then-2ASSxDfG Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.

We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear. 

]]> How to Separate Yourself from Your Idea (feat. the five immutable laws of cold emails) Brian Scordato | Tacklebox, Brian Scordato 00:23:59 Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it. We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear. Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it. We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear. strategy, marketing, startup, entrepreneurship false full 92 5 45be24ad-7c78-424f-af96-cc688c6d07bd Testing a Startup Idea Live, Part 2: An Organizing Principle and A Structure to Move Fast Today is week two of testing out a startup idea live on the show. We're pushing and pulling on the chronic pain idea, setting up the system to get interactions with customers and establishing our organizing principle for the first phase of the business: speed.

]]> Wed, 19 Apr 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/testing-a-startup-idea-live-part-2-an-organizing-principle-and-how-to-move-fast-JfJXDO0L Today is week two of testing out a startup idea live on the show. We're pushing and pulling on the chronic pain idea, setting up the system to get interactions with customers and establishing our organizing principle for the first phase of the business: speed.

]]> Testing a Startup Idea Live, Part 2: An Organizing Principle and A Structure to Move Fast Brian Scordato | Tacklebox, Brian Scordato 00:20:13 Today is week two of testing out a startup idea live on the show. We're pushing and pulling on the chronic pain idea, setting up the system to get interactions with customers and establishing our organizing principle for the first phase of the business: speed. Today is week two of testing out a startup idea live on the show. We're pushing and pulling on the chronic pain idea, setting up the system to get interactions with customers and establishing our organizing principle for the first phase of the business: speed. marketing, entrepreneur, business, startup false full 91 5 5cd49850-0dc6-4e88-b8b3-1affa9f499d9 Testing a Startup Idea Live, Part 1: The Idea, The Goldfish Cleanse, J.O.A.S. Today, we'll kick off a series where Brian is going to test out a startup idea live. We begin the way every idea should begin - by figuring out why the thing will fail and building in systems to avoid that fate.

Brian touches on Thrust and Drag, The Goldfish Cleanse, Journal of a Startup, and exactly what you should do to get to first principles for your startup idea. 

]]> Wed, 12 Apr 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/testing-a-startup-idea-live-part-1-the-idea-the-goldfish-cleanse-joas-FxUyDnM_ Today, we'll kick off a series where Brian is going to test out a startup idea live. We begin the way every idea should begin - by figuring out why the thing will fail and building in systems to avoid that fate.

Brian touches on Thrust and Drag, The Goldfish Cleanse, Journal of a Startup, and exactly what you should do to get to first principles for your startup idea. 

]]> Testing a Startup Idea Live, Part 1: The Idea, The Goldfish Cleanse, J.O.A.S. Brian Scordato | Tacklebox, Brian Scordato 00:21:48 Today, we'll kick off a series where Brian is going to test out a startup idea live. We begin the way every idea should begin - by figuring out why the thing will fail and building in systems to avoid that fate. Brian touches on Thrust and Drag, The Goldfish Cleanse, Journal of a Startup, and exactly what you should do to get to first principles for your startup idea. Today, we'll kick off a series where Brian is going to test out a startup idea live. We begin the way every idea should begin - by figuring out why the thing will fail and building in systems to avoid that fate. Brian touches on Thrust and Drag, The Goldfish Cleanse, Journal of a Startup, and exactly what you should do to get to first principles for your startup idea. strategy, marketing, startup, entrepreneurship false full 90 5 5c68ab83-4d81-4960-83b3-0ccf9dec3e0d When to Quit on your Startup Idea, and When to Stick It Out (feat. the systemic vs. solvable checklist and the idea growth curve) Today, we'll talk through the hardest decision an early-stage entrepreneur has to make - quit on your idea or stick it through? This decision rarely has enough information and the entrepreneur never has enough context to make it. Lots of entreprenuers quit right before their idea was about to get interesting or stick with ideas that never had a chance for years.

This pod lays out a decision framework to help with the quit or stick question. 

]]> Wed, 5 Apr 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/when-to-quit-on-your-idea-and-when-to-stick-it-out-feat-the-systemic-vs-solvable-checklist-and-the-idea-growth-curve-3Ge4Hjyq Today, we'll talk through the hardest decision an early-stage entrepreneur has to make - quit on your idea or stick it through? This decision rarely has enough information and the entrepreneur never has enough context to make it. Lots of entreprenuers quit right before their idea was about to get interesting or stick with ideas that never had a chance for years.

This pod lays out a decision framework to help with the quit or stick question. 

]]> When to Quit on your Startup Idea, and When to Stick It Out (feat. the systemic vs. solvable checklist and the idea growth curve) Brian Scordato, Brian Scordato | Tacklebox 00:21:26 Today, we'll talk through the hardest decision an early-stage entrepreneur has to make - quit on your idea or stick it through? This decision rarely has enough information and the entrepreneur never has enough context to make it. Lots of entreprenuers quit right before their idea was about to get interesting or stick with ideas that never had a chance for years. This pod lays out a decision framework to help with the quit or stick question. Today, we'll talk through the hardest decision an early-stage entrepreneur has to make - quit on your idea or stick it through? This decision rarely has enough information and the entrepreneur never has enough context to make it. Lots of entreprenuers quit right before their idea was about to get interesting or stick with ideas that never had a chance for years. This pod lays out a decision framework to help with the quit or stick question. strategy, marketing, business, startup, entreprenuership false full 89 5 e37016d1-f6bd-4253-a6b9-1d2eb045af7c How to Find and Solve Hard Problems (feat. a used car startup and The Problem Hunters) Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.  

]]> Wed, 29 Mar 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-find-and-solve-hard-problems-feat-a-used-car-startup-and-the-problem-hunters-BS0BGuY_ Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.  

]]> How to Find and Solve Hard Problems (feat. a used car startup and The Problem Hunters) Brian Scordato | Tacklebox, Brian Scordato 00:19:39 Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain. Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain. strategy, business, tacklebox, entrepreneurship false full 88 5 c8122305-9ca5-49b5-8341-318a69b7a215 How to Build Trust in Six Seconds (Thrust + Drag Part 2, feat. an elephant and the bus stop exercise) Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both. 

]]> Wed, 22 Mar 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Tacklebox, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-build-trust-in-six-seconds-thrust-drag-part-2-feat-an-elephant-and-the-bus-stop-exercise-2gKgz3wp Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both. 

]]> How to Build Trust in Six Seconds (Thrust + Drag Part 2, feat. an elephant and the bus stop exercise) Brian Scordato, Tacklebox, Brian Scordato | Tacklebox 00:20:50 Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both. Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both. strategy, marketing, startup, entrepreneurship false full 87 5 40386234-999f-43e8-8488-eaffd1928428 Thrust and Drag Part 1: A System to Keep Momentum Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.  

 

 

]]> Wed, 15 Mar 2023 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/thrust-and-drag-part-1-a-system-to-keep-personal-momentum-79XOKwle Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.  

 

 

]]> Thrust and Drag Part 1: A System to Keep Momentum Brian Scordato | Tacklebox, Tacklebox, Brian Scordato 00:20:36 Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them. Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them. strategy, marketing, business, idea to startup, entrepreneurship false full 86 5 6d889418-0ed9-425a-8f3a-413781edaa4c What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini) Today, we'll hit on the most asked question in our now functional podcast question submission list. What if the thing you're building isn't solving a bleeding neck problem? What if it's just something you think people will want? Something that'll improve their life, but not something they loose sleep over? Should you still pursue it? How?

We'll talk through Linguini, Yeti, gross margins and status level jumps and land on the answer - is that type of business worth your time? 

  • Uncomfy hour - email "team@gettacklebox.com" with "uncomfy" in subject
  • Tacklebox
  • The Clam
]]> Wed, 8 Mar 2023 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato, Tacklebox) https://idea-to-startup.simplecast.com/episodes/what-if-the-problem-youre-solving-isnt-painful-or-urgent-what-if-its-just-something-you-think-people-will-want-should-you-still-pursue-it-feat-linguini-khuqPrBl Today, we'll hit on the most asked question in our now functional podcast question submission list. What if the thing you're building isn't solving a bleeding neck problem? What if it's just something you think people will want? Something that'll improve their life, but not something they loose sleep over? Should you still pursue it? How?

We'll talk through Linguini, Yeti, gross margins and status level jumps and land on the answer - is that type of business worth your time? 

  • Uncomfy hour - email "team@gettacklebox.com" with "uncomfy" in subject
  • Tacklebox
  • The Clam
]]> What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini) Brian Scordato | Tacklebox, Brian Scordato, Tacklebox 00:20:35 Today, we'll hit on the most asked question in our now functional podcast question submission list. What if the thing you're building isn't solving a bleeding neck problem? What if it's just something you think people will want? Something that'll improve their life, but not something they loose sleep over? Should you still pursue it? How? We'll talk through Linguini, Yeti, gross margins and status level jumps and land on the answer - is that type of business worth your time? Today, we'll hit on the most asked question in our now functional podcast question submission list. What if the thing you're building isn't solving a bleeding neck problem? What if it's just something you think people will want? Something that'll improve their life, but not something they loose sleep over? Should you still pursue it? How? We'll talk through Linguini, Yeti, gross margins and status level jumps and land on the answer - is that type of business worth your time? founder, startup, idea to startup, entrepreneurship false full 85 5 965c3d99-531b-4ebc-9024-9aa8b304d427 How to Create Useful Content (feat. the "creating content by not creating any content" method) Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"

Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.

]]> Wed, 1 Mar 2023 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-create-useful-content-feat-the-creating-content-by-not-creating-any-content-method-Vhn5s6v7 Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"

Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.

]]> How to Create Useful Content (feat. the "creating content by not creating any content" method) Brian Scordato | Tacklebox, Brian Scordato 00:21:21 Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC. Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC. startup, tacklebox, idea to startup, entrepreneurship false full 84 5 6b1546ff-602b-4ffb-9cc1-f337d53cf169 How to stack risk early, tackle the cold start problem, and compete by understanding incentives with Jareau Wadé Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix. 

We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.

It's an awesome conversation and you'll take tactics and methods away from it. 

]]> Wed, 22 Feb 2023 11:00:00 +0000 brian@gettacklebox.com (jareau wade, Brian Scordato | Tacklebox, Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-stack-risk-early-tackle-the-cold-start-problem-and-compete-by-understanding-incentives-with-jareau-wade-J9XU3XBh Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix. 

We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.

It's an awesome conversation and you'll take tactics and methods away from it. 

]]> How to stack risk early, tackle the cold start problem, and compete by understanding incentives with Jareau Wadé jareau wade, Brian Scordato | Tacklebox, Tacklebox, Brian Scordato 01:04:58 Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix. We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business. It's an awesome conversation and you'll take tactics and methods away from it. Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix. We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business. It's an awesome conversation and you'll take tactics and methods away from it. jareau wade, strategy, entrepreneur, startup false full 83 5 055d1de4-957d-4031-bf15-edb3a6c6c20e 15 Min(ish) Skill: Script the Start and End aka How to Consistently Do Uncomfortable Things Today, we'll talk about one very specific method you can use to tackle your hardest, most uncomfortable work. 

 

]]> Wed, 15 Feb 2023 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox, Tacklebox) https://idea-to-startup.simplecast.com/episodes/15-minish-life-skill-script-the-start-and-end-aka-how-to-take-simple-things-seriously-XyrqmaYc Today, we'll talk about one very specific method you can use to tackle your hardest, most uncomfortable work. 

 

]]> 15 Min(ish) Skill: Script the Start and End aka How to Consistently Do Uncomfortable Things Brian Scordato, Brian Scordato | Tacklebox, Tacklebox 00:14:25 Today, we'll talk about one very specific method you can use to tackle your hardest, most uncomfortable work. Today, we'll talk about one very specific method you can use to tackle your hardest, most uncomfortable work. entrepreneur, business, startup, entrepreneurship false full 82 5 fbe3425d-60a9-415a-9e6f-bb3ad99447ba Three More Ways to Approach Your Business Like a Pro (feat. anti-marketing, Frank Sinatra, and an Uber comedian) Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. 

]]> Wed, 8 Feb 2023 11:00:00 +0000 brian@gettacklebox.com (Tacklebox, Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/three-more-ways-to-approach-your-business-like-a-pro-feat-anti-marketing-frank-sinatra-and-an-uber-comedian-dP_QTaQY Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. 

]]> Three More Ways to Approach Your Business Like a Pro (feat. anti-marketing, Frank Sinatra, and an Uber comedian) Tacklebox, Brian Scordato, Brian Scordato | Tacklebox 00:21:11 Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. strategy, marketing, business, startup, entrepreneurship false full 81 5 e030f53f-1344-4498-bb55-3fe59eeb56d6 The Trust to Risk Ratio (feat. Soona + a four-step risk framework) Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. 
 

]]> Wed, 1 Feb 2023 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-trust-to-risk-ratio-feat-soona-a-four-step-risk-framework-Viiw_4wd Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. 
 

]]> The Trust to Risk Ratio (feat. Soona + a four-step risk framework) Brian Scordato | Tacklebox, Tacklebox, Brian Scordato 00:18:40 Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. strategy, marketing, tech, entrepreneur, business, startup false full 80 5 06a55543-1f52-4da4-8809-8c46651ceee3 Two Ways to Approach Your Startup Idea Like A Pro (feat. an interior designer + Zapier) Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through two things entrepreneurs can do to give themselves the best chance to build something that matters. 

 

]]> Wed, 25 Jan 2023 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Tacklebox, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/two-ways-to-approach-your-startup-idea-like-a-pro-feat-an-interior-designer-zapier-0PKGdQTO Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through two things entrepreneurs can do to give themselves the best chance to build something that matters. 

 

]]> Two Ways to Approach Your Startup Idea Like A Pro (feat. an interior designer + Zapier) Brian Scordato, Tacklebox, Brian Scordato | Tacklebox 00:21:12 Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through two things entrepreneurs can do to give themselves the best chance to build something that matters. Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through two things entrepreneurs can do to give themselves the best chance to build something that matters. strategy, marketing, entrepreneur, startup, entrepreneurship false full 79 5 89d9a01a-f35c-4427-b88b-f7c1ec5befd1 Testing an AI Coaching Tool in a Month (feat. The 5 Startup Idea Non-Negotiables) Today, we'll tell the story of an idea a friend of Brian's pursued over the past month. It came about through flashy new tech, but the process shows what's actually valuable.

This is a reps episode. A way to vicariously watch someone else test an early idea so that it's easier for you to do the same. 

  • Tacklebox (Code HOLIDAY until Sunday 1.22 at midnight for 50% off month one)
]]> Wed, 18 Jan 2023 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato, Tacklebox) https://idea-to-startup.simplecast.com/episodes/testing-an-ai-coaching-tool-in-a-month-feat-the-5-startup-idea-non-negotiables-AmbliOlv Today, we'll tell the story of an idea a friend of Brian's pursued over the past month. It came about through flashy new tech, but the process shows what's actually valuable.

This is a reps episode. A way to vicariously watch someone else test an early idea so that it's easier for you to do the same. 

  • Tacklebox (Code HOLIDAY until Sunday 1.22 at midnight for 50% off month one)
]]> Testing an AI Coaching Tool in a Month (feat. The 5 Startup Idea Non-Negotiables) Brian Scordato | Tacklebox, Brian Scordato, Tacklebox 00:23:15 Today, we'll tell the story of an idea a friend of Brian's pursued over the past month. It came about through flashy new tech, but the process shows what's actually valuable. This is a reps episode. A way to vicariously watch someone else test an early idea so that it's easier for you to do the same. Today, we'll tell the story of an idea a friend of Brian's pursued over the past month. It came about through flashy new tech, but the process shows what's actually valuable. This is a reps episode. A way to vicariously watch someone else test an early idea so that it's easier for you to do the same. tech, startup, entrepreneurship false full 78 5 5c11a500-3287-4da1-ac6a-03d1f1688eb7 How to Build a Product People Will Share Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of times the past few weeks to understand the incentives and drivers that made those products so shareable. Finally, we'll look at three questions that'll ensure you're on the right track.

]]> Wed, 11 Jan 2023 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato, Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-build-a-product-people-will-share-P__U2pUE Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of times the past few weeks to understand the incentives and drivers that made those products so shareable. Finally, we'll look at three questions that'll ensure you're on the right track.

]]> How to Build a Product People Will Share Brian Scordato | Tacklebox, Brian Scordato, Tacklebox 00:21:10 Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of times the past few weeks to understand the incentives and drivers that made those products so shareable. Finally, we'll look at three questions that'll ensure you're on the right track. Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of times the past few weeks to understand the incentives and drivers that made those products so shareable. Finally, we'll look at three questions that'll ensure you're on the right track. strategy, marketing, tech, t, startup, entrepreneurship false full 77 5 e850699f-b7ed-44b0-9217-9d09a9ebd44b A Regret Minimization Framework (feat. Alone + The Big Reveal) Today, we'll talk through a regret minimization framework that'll help you reset for the new year. Then, we'll use the show Alone to show how entrepreneurs need to stack risks early to give themselves the best chance at success. 

]]> Wed, 4 Jan 2023 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-regret-minimization-framework-feat-alone-the-big-reveal-eJbRxBr_ Today, we'll talk through a regret minimization framework that'll help you reset for the new year. Then, we'll use the show Alone to show how entrepreneurs need to stack risks early to give themselves the best chance at success. 

]]> A Regret Minimization Framework (feat. Alone + The Big Reveal) Brian Scordato, Brian Scordato | Tacklebox 00:18:23 Today, we'll talk through a regret minimization framework that'll help you reset for the new year. Then, we'll use the show Alone to show how entrepreneurs need to stack risks early to give themselves the best chance at success. Today, we'll talk through a regret minimization framework that'll help you reset for the new year. Then, we'll use the show Alone to show how entrepreneurs need to stack risks early to give themselves the best chance at success. strategy, startup, entrepreneurship false full 76 5 e9f4bce4-d047-42a7-949f-2d3a06ff2cf9 HOLIDAY CLASSIC: The Three Characteristics of a Startup Idea That's Worth Your Time Today, we'll revisit another one of the top-listened to episodes of the year. We'll reflect on the three core characteristics our fastest growing startups all share. We'll talk about how to identify these characteristics, test for them, and leave ideas that don't have them. We'll talk through the 4x rule and level jumping. And we'll be back next week with new episodes 🎁🎄

]]> Wed, 28 Dec 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/holiday-classic-the-three-characteristics-of-a-startup-idea-thats-worth-your-time-8X8Ig3Uk Today, we'll revisit another one of the top-listened to episodes of the year. We'll reflect on the three core characteristics our fastest growing startups all share. We'll talk about how to identify these characteristics, test for them, and leave ideas that don't have them. We'll talk through the 4x rule and level jumping. And we'll be back next week with new episodes 🎁🎄

]]> HOLIDAY CLASSIC: The Three Characteristics of a Startup Idea That's Worth Your Time Brian Scordato | Tacklebox, Tacklebox, Brian Scordato 00:26:07 Today, we'll revisit another one of the top-listened to episodes of the year. We'll reflect on the three core characteristics our fastest growing startups all share. We'll talk about how to identify these characteristics, test for them, and leave ideas that don't have them. We'll talk through the 4x rule and level jumping. And we'll be back next week with new episodes 🎁🎄 Today, we'll revisit another one of the top-listened to episodes of the year. We'll reflect on the three core characteristics our fastest growing startups all share. We'll talk about how to identify these characteristics, test for them, and leave ideas that don't have them. We'll talk through the 4x rule and level jumping. And we'll be back next week with new episodes 🎁🎄 strategy, startup, entrepreneurship false full 75 5 f1746124-bd27-44df-aa46-d93edc7395e4 Holiday Classic: Four Questions to Help You Start Your Idea (Feat. Penne Vodka Pete 🐐) Today's episode is one of the most shared of the year. We start a business using four questions, hit on problems and opportunities, and meet the cult favorite Penne Vodka Pete. 

]]> Wed, 21 Dec 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/holiday-classic-four-questions-to-help-you-start-your-idea-feat-penne-vodka-pete-lJpT3pyb Today's episode is one of the most shared of the year. We start a business using four questions, hit on problems and opportunities, and meet the cult favorite Penne Vodka Pete. 

]]> Holiday Classic: Four Questions to Help You Start Your Idea (Feat. Penne Vodka Pete 🐐) Brian Scordato 00:24:11 Today's episode is one of the most shared of the year. We start a business using four questions, hit on problems and opportunities, and meet the cult favorite Penne Vodka Pete. Today's episode is one of the most shared of the year. We start a business using four questions, hit on problems and opportunities, and meet the cult favorite Penne Vodka Pete. idea, strategy, marketing, entrepreneur, startup false full 74 5 0d494df5-e4f5-4bac-969e-fbb1ff31bba4 How to Take Yourself Seriously feat. Your Entrepreneurship Handbook Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale. 

 

]]> Wed, 14 Dec 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-take-yourself-seriously-feat-your-entrepreneurship-handbook-rqpQWxLl Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale. 

 

]]> How to Take Yourself Seriously feat. Your Entrepreneurship Handbook Brian Scordato | Tacklebox, Brian Scordato 00:21:12 Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale. Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale. productivity, strategy, marketing, startup, entrepreneurship false full 73 5 4489206f-eee9-4d76-8657-8fda55a6812b Build a System to be Different in 2023 (feat. pessimistic squirrels and majestic lions) Today, we'll help you build a system to be different. The well-traveled paths don't get you anywhere interesting and common inputs won't give you uncommon output. But, acting different is difficult. There's external and internal pressure and biases, so we need a system. We talk through the Venn Diagram Method and the cataloging and reflection needed to make decisions that'll help you reach your potential. 

  • Tacklebox - turn your idea into a startup (code HOLIDAY for 50% off month 1)
  • Tacklebox Rhythm - program for being different in 2023
]]> Wed, 7 Dec 2022 11:00:00 +0000 brian@gettacklebox.com (Tacklebox, Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/build-a-system-to-be-different-in-2023-feat-pessimistic-squirrels-and-majestic-lions-Jc4o7AY_ Today, we'll help you build a system to be different. The well-traveled paths don't get you anywhere interesting and common inputs won't give you uncommon output. But, acting different is difficult. There's external and internal pressure and biases, so we need a system. We talk through the Venn Diagram Method and the cataloging and reflection needed to make decisions that'll help you reach your potential. 

  • Tacklebox - turn your idea into a startup (code HOLIDAY for 50% off month 1)
  • Tacklebox Rhythm - program for being different in 2023
]]> Build a System to be Different in 2023 (feat. pessimistic squirrels and majestic lions) Tacklebox, Brian Scordato, Brian Scordato | Tacklebox 00:21:53 Today, we'll help you build a system to be different. The well-traveled paths don't get you anywhere interesting and common inputs won't give you uncommon output. But, acting different is difficult. There's external and internal pressure and biases, so we need a system. We talk through the Venn Diagram Method and the cataloging and reflection needed to make decisions that'll help you reach your potential. Today, we'll help you build a system to be different. The well-traveled paths don't get you anywhere interesting and common inputs won't give you uncommon output. But, acting different is difficult. There's external and internal pressure and biases, so we need a system. We talk through the Venn Diagram Method and the cataloging and reflection needed to make decisions that'll help you reach your potential. marketing, tech, entrepreneur, startup false full 72 5 2707dbe9-84c5-4665-b087-08f6192b75ff How to Test the Startup Idea You Had Over Thanksgiving in 7 Minutes Today, we'll run a 7-minute test on a startup idea I had over Thanksgiving. It's tackling a massive topic - email - but breaking it down into a manageable first customer and use case. You probably had a startup idea over the break, too, and you should use this framework to test it. The secret to startups is that there is no secret - you're more likely to have a successful business if you try out lots of ideas. This pod will help you do that. 

  • Tacklebox (50% off month one with code HOLIDAY)
]]> Wed, 30 Nov 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-test-the-startup-idea-you-had-over-thanksgiving-in-7-minutes-pdRa6dJR Today, we'll run a 7-minute test on a startup idea I had over Thanksgiving. It's tackling a massive topic - email - but breaking it down into a manageable first customer and use case. You probably had a startup idea over the break, too, and you should use this framework to test it. The secret to startups is that there is no secret - you're more likely to have a successful business if you try out lots of ideas. This pod will help you do that. 

  • Tacklebox (50% off month one with code HOLIDAY)
]]> How to Test the Startup Idea You Had Over Thanksgiving in 7 Minutes Brian Scordato, Brian Scordato | Tacklebox 00:23:02 Today, we'll run a 7-minute test on a startup idea I had over Thanksgiving. It's tackling a massive topic - email - but breaking it down into a manageable first customer and use case. You probably had a startup idea over the break, too, and you should use this framework to test it. The secret to startups is that there is no secret - you're more likely to have a successful business if you try out lots of ideas. This pod will help you do that. Today, we'll run a 7-minute test on a startup idea I had over Thanksgiving. It's tackling a massive topic - email - but breaking it down into a manageable first customer and use case. You probably had a startup idea over the break, too, and you should use this framework to test it. The secret to startups is that there is no secret - you're more likely to have a successful business if you try out lots of ideas. This pod will help you do that. strategy, marketing, startups, tech, startup, entrepreneurship false full 71 5 9ee203f7-d39e-468e-bc5c-84e00dbbdc2c How to Productize Your Customer's First Step (feat. The Family Operating System and a 3am Pitch) Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. 

  • Tacklebox (Code "Holiday" for 50% off your first month)
]]> Wed, 23 Nov 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-productize-your-customers-first-step-feat-the-family-operating-system-and-a-3am-pitch-xnr1LmBR Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. 

  • Tacklebox (Code "Holiday" for 50% off your first month)
]]> How to Productize Your Customer's First Step (feat. The Family Operating System and a 3am Pitch) Brian Scordato | Tacklebox, Brian Scordato 00:20:56 Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. strategy, business, startup, entrepreneurship false full 70 5 107f1e65-b0c4-4b17-a00c-c418f9fe278a Two Frameworks to Help Find Your Differentiator (feat. Inversion and the Before and After Method) Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for. 

]]> Wed, 16 Nov 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/two-frameworks-to-help-find-your-differentiator-feat-inversion-the-before-and-after-method-and-krispy-kreme-PfCL4SR8 Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for. 

]]> Two Frameworks to Help Find Your Differentiator (feat. Inversion and the Before and After Method) Brian Scordato | Tacklebox, Brian Scordato 00:18:06 Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for. Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for. mba, strategy, business, startup, entrepreneurship false full 69 5 b4fd1a22-bd74-4180-a10f-58130a74ed00 How to Think Bigger (feat. Mattress Mack and Asymmetric Upside) Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big. 

]]> Wed, 9 Nov 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-think-big-feat-mattress-mack-and-asymmetric-upside-kzpmWttw Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big. 

]]> How to Think Bigger (feat. Mattress Mack and Asymmetric Upside) Brian Scordato, Brian Scordato | Tacklebox 00:21:01 Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big. Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big. strategy, entrepreneur, business, startup false full 68 5 155a22e5-b49e-42b5-8f4e-427822b41ac8 20(ish) Min Skills: How to Find Your Wedge (feat. Bleeding Neck Problems) If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.

 

 

]]> Wed, 2 Nov 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/20ish-min-skills-how-to-find-your-wedge-feat-bleeding-neck-problems-o_Zkp_xV If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.

 

 

]]> 20(ish) Min Skills: How to Find Your Wedge (feat. Bleeding Neck Problems) Brian Scordato, Brian Scordato | Tacklebox 00:20:28 If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge. If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge. marketing, entrepreneur, startup, entrepreneurship, growth false full 67 5 0522ed29-0dee-4912-8267-12066b5ef8bf Start a Startup in an Hour a Day (Part 3 of 3): Taking the System for a Spin (feat. You've Got Mail and Curious Ruby) Today is the last in our three-part series on how to start a startup in an hour a day. Brian talks through an idea he's working on on the side - VR for chronic pain - and sets up and executes a two-week, hour a day sprint. We dig in on the three pillars of the system - The Big Question, Tactics, and Structure, how to use friction and leverage, and how to organize your startup life around being curious. 

If you're interested in a notion doc that'll help you organize the hour-a-day system, sign up here. 

]]> Wed, 26 Oct 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/start-a-startup-in-an-hour-a-day-part-3-of-3-taking-the-system-for-a-spin-feat-youve-got-mail-and-curious-ruby-VVyrg_5b Today is the last in our three-part series on how to start a startup in an hour a day. Brian talks through an idea he's working on on the side - VR for chronic pain - and sets up and executes a two-week, hour a day sprint. We dig in on the three pillars of the system - The Big Question, Tactics, and Structure, how to use friction and leverage, and how to organize your startup life around being curious. 

If you're interested in a notion doc that'll help you organize the hour-a-day system, sign up here. 

]]> Start a Startup in an Hour a Day (Part 3 of 3): Taking the System for a Spin (feat. You've Got Mail and Curious Ruby) Brian Scordato, Brian Scordato | Tacklebox 00:27:56 Today is the last in our three-part series on how to start a startup in an hour a day. Brian talks through an idea he's working on on the side - VR for chronic pain - and sets up and executes a two-week, hour a day sprint. We dig in on the three pillars of the system - The Big Question, Tactics, and Structure, how to use friction and leverage, and how to organize your startup life around being curious. Today is the last in our three-part series on how to start a startup in an hour a day. Brian talks through an idea he's working on on the side - VR for chronic pain - and sets up and executes a two-week, hour a day sprint. We dig in on the three pillars of the system - The Big Question, Tactics, and Structure, how to use friction and leverage, and how to organize your startup life around being curious. strategy, marketing, startup, entrepreneurship false full 66 5 a28c6e58-9fd7-4f50-9a14-32ffd8c5407e Start a Startup in an Hour a Day (Part 2) - Founder Archetypes and a Two-Week Sprint Rhythm In the second episode of the series, we'll talk through the type of founder you are - Storyteller, Builder, or Manager. We'll then help you build out a two-week sprint cadence to test and grow your idea dependent on which type of founder you are. We get a little help from Brian's grandma and an offsite event startup for businesses trying to get their remote employees to feel some camaraderie. 

]]> Wed, 19 Oct 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/start-a-startup-in-an-hour-a-day-part-2-founder-archetypes-and-a-two-week-sprint-rhythm-4_FEbzmZ In the second episode of the series, we'll talk through the type of founder you are - Storyteller, Builder, or Manager. We'll then help you build out a two-week sprint cadence to test and grow your idea dependent on which type of founder you are. We get a little help from Brian's grandma and an offsite event startup for businesses trying to get their remote employees to feel some camaraderie. 

]]> Start a Startup in an Hour a Day (Part 2) - Founder Archetypes and a Two-Week Sprint Rhythm Brian Scordato, Brian Scordato | Tacklebox 00:23:17 In the second episode of the series, we'll talk through the type of founder you are - Storyteller, Builder, or Manager. We'll then help you build out a two-week sprint cadence to test and grow your idea dependent on which type of founder you are. We get a little help from Brian's grandma and an offsite event startup for businesses trying to get their remote employees to feel some camaraderie. In the second episode of the series, we'll talk through the type of founder you are - Storyteller, Builder, or Manager. We'll then help you build out a two-week sprint cadence to test and grow your idea dependent on which type of founder you are. We get a little help from Brian's grandma and an offsite event startup for businesses trying to get their remote employees to feel some camaraderie. strategy, marketing, startup, entrepreneurship true full 65 5 ebbb42a6-282b-4438-85c3-35ebb479c5f4 Start a Startup in an Hour a Day (Part 1 of 3) - Reflection + A Lifestyle Debt Audit + Finding a Free Hour Today is the first of a three part series on setting up an operating rhythm for building a startup while you've got a full-time job. We lay out a system to help you make serious progress in an hour a day. We focus on reflection - specifically, your lifestyle debt - in an attempt to free up an hour of your time for the startup work. A startup won't be sustainable if it's layered on top of everything you're doing now. So today, we find you a free hour. 

]]> Wed, 12 Oct 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/start-a-startup-in-an-hour-a-day-part-1-of-3-reflection-a-lifestyle-debt-audit-finding-a-free-hour-18mubwk7 Today is the first of a three part series on setting up an operating rhythm for building a startup while you've got a full-time job. We lay out a system to help you make serious progress in an hour a day. We focus on reflection - specifically, your lifestyle debt - in an attempt to free up an hour of your time for the startup work. A startup won't be sustainable if it's layered on top of everything you're doing now. So today, we find you a free hour. 

]]> Start a Startup in an Hour a Day (Part 1 of 3) - Reflection + A Lifestyle Debt Audit + Finding a Free Hour Brian Scordato, Brian Scordato | Tacklebox 00:18:43 Today is the first of a three part series on setting up an operating rhythm for building a startup while you've got a full-time job. We lay out a system to help you make serious progress in an hour a day. We focus on reflection - specifically, your lifestyle debt - in an attempt to free up an hour of your time for the startup work. A startup won't be sustainable if it's layered on top of everything you're doing now. So today, we find you a free hour. Today is the first of a three part series on setting up an operating rhythm for building a startup while you've got a full-time job. We lay out a system to help you make serious progress in an hour a day. We focus on reflection - specifically, your lifestyle debt - in an attempt to free up an hour of your time for the startup work. A startup won't be sustainable if it's layered on top of everything you're doing now. So today, we find you a free hour. strategy, marketing, entrepreneur, startup, entrepreneurship false full 64 5 01c3e38e-fd96-44e5-b9f3-3cba6c67696b 20(ish) Min Skills: How to Write Direct, Persuasive Copy (feat. The Four Keys to Writing) Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and you'll give your startup a much better chance at success. 

]]> Wed, 5 Oct 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/20ish-min-skills-how-to-write-direct-persuasive-copy-feat-the-four-keys-to-writing-qVc4tZ8A Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and you'll give your startup a much better chance at success. 

]]> 20(ish) Min Skills: How to Write Direct, Persuasive Copy (feat. The Four Keys to Writing) Brian Scordato, Brian Scordato | Tacklebox 00:20:32 Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and you'll give your startup a much better chance at success. Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and you'll give your startup a much better chance at success. tech, entrepreneur, writer, startup false full 63 5 4b411cb3-2dd9-414d-b978-001d1239e5f5 How to Start a Community-Based Startup - or Tack a Community Onto Your Existing Business (feat. Monks and Lonely Dads) Today we'll talk about community. What a good community looks like, the mistakes people make around communities, and how to test an idea for a community fast. We'll test out a community for lonely dads, dive into an example about a freelancer community, and check in on a couple of Monks walking through Central Park at night. 

]]> Wed, 28 Sep 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-start-a-community-based-startup-or-tack-a-community-onto-your-existing-business-feat-monks-and-lonely-dads-TMHvf2Wr Today we'll talk about community. What a good community looks like, the mistakes people make around communities, and how to test an idea for a community fast. We'll test out a community for lonely dads, dive into an example about a freelancer community, and check in on a couple of Monks walking through Central Park at night. 

]]> How to Start a Community-Based Startup - or Tack a Community Onto Your Existing Business (feat. Monks and Lonely Dads) Brian Scordato, Brian Scordato | Tacklebox 00:22:24 Today we'll talk about community. What a good community looks like, the mistakes people make around communities, and how to test an idea for a community fast. We'll test out a community for lonely dads, dive into an example about a freelancer community, and check in on a couple of Monks walking through Central Park at night. Today we'll talk about community. What a good community looks like, the mistakes people make around communities, and how to test an idea for a community fast. We'll test out a community for lonely dads, dive into an example about a freelancer community, and check in on a couple of Monks walking through Central Park at night. strategy, marketing, startup, entrepreneurship false full 62 5 78c066bd-af25-4434-8701-03852003e559 20(ish)-Minute Skills: The Concierge MVP Today's episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time. 

]]> Wed, 21 Sep 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/20ish-minute-skills-the-concierge-mvp-26olKSSk Today's episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time. 

]]> 20(ish)-Minute Skills: The Concierge MVP Brian Scordato, Brian Scordato | Tacklebox 00:24:33 Today's episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time. Today's episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time. strategy, marketing, startups, tech, entrepreneur, startup false full 61 5 61b48032-8365-43e4-85b3-5413502246b5 How to Spot Promising Startup Ideas (feat. The Hard Startup Myth and The Hassle Premium) Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. 

 

]]> Wed, 14 Sep 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-spot-promising-startup-ideas-feat-the-hard-startup-myth-and-the-hassle-premium-Tu4Rty2T Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. 

 

]]> How to Spot Promising Startup Ideas (feat. The Hard Startup Myth and The Hassle Premium) Brian Scordato | Tacklebox, Brian Scordato 00:20:17 Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. strategy, marketing, startup, entrepreneurship false full 60 5 50181da6-3be4-4faf-ae50-1a3034806611 How to Raise Money from Angel Investors with Angela Lee (37 Angels, Columbia Business School) ((And we start a $100mm taco company the last 15 minutes)) Awesome chat with Angela Lee (37 Angels, Columbia Business School) about angel investing. We talk through what angels are looking for, who should try to raise from them, what'll happen if they do, and what the other options are.

Then, we spend the last 15 minutes starting a $100mm Taco company. Angela walks through the process goals and financial milestones she'd want to hit in a fascinating startup exercise. 

]]> Wed, 7 Sep 2022 10:00:00 +0000 brian@gettacklebox.com (Angela Lee, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-raise-money-from-angel-investors-with-angela-lee-37-angels-columbia-business-school-also-we-start-a-100mm-taco-company-the-last-15-minutes-_MlghgN4 Awesome chat with Angela Lee (37 Angels, Columbia Business School) about angel investing. We talk through what angels are looking for, who should try to raise from them, what'll happen if they do, and what the other options are.

Then, we spend the last 15 minutes starting a $100mm Taco company. Angela walks through the process goals and financial milestones she'd want to hit in a fascinating startup exercise. 

]]> How to Raise Money from Angel Investors with Angela Lee (37 Angels, Columbia Business School) ((And we start a $100mm taco company the last 15 minutes)) Angela Lee, Brian Scordato | Tacklebox 00:39:42 Awesome chat with Angela Lee (37 Angels, Columbia Business School) about angel investing. We talk through what angels are looking for, who should try to raise from them, what'll happen if they do, and what the other options are. Then, we spend the last 15 minutes starting a $100mm Taco company. Angela walks through the process goals and financial milestones she'd want to hit in a fascinating startup exercise. Awesome chat with Angela Lee (37 Angels, Columbia Business School) about angel investing. We talk through what angels are looking for, who should try to raise from them, what'll happen if they do, and what the other options are. Then, we spend the last 15 minutes starting a $100mm Taco company. Angela walks through the process goals and financial milestones she'd want to hit in a fascinating startup exercise. strategy, vc, business school, startup, angels false full 59 5 ca8c3c30-eeb1-41ca-8518-f357cbe41228 How to Get the World to Work For You (feat. pickleball and the greatest marketing campaign of all time) If you understand how the world works, you can let it do some serious heavy lifting for your business. If you ignore how it works, your business is as good as dead. Today we talk through three universal truths - forces that you can put behind your business to dramatically accelerate it. We'll use three examples - the best marketing campaign Brian's ever seen, the most magical product, and the mind-blowing growth of pickleball. 

]]> Wed, 31 Aug 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-get-the-world-to-work-for-you-V0GRxJV4 If you understand how the world works, you can let it do some serious heavy lifting for your business. If you ignore how it works, your business is as good as dead. Today we talk through three universal truths - forces that you can put behind your business to dramatically accelerate it. We'll use three examples - the best marketing campaign Brian's ever seen, the most magical product, and the mind-blowing growth of pickleball. 

]]> How to Get the World to Work For You (feat. pickleball and the greatest marketing campaign of all time) Brian Scordato | Tacklebox, Brian Scordato 00:19:05 If you understand how the world works, you can let it do some serious heavy lifting for your business. If you ignore how it works, your business is as good as dead. Today we talk through three universal truths - forces that you can put behind your business to dramatically accelerate it. We'll use three examples - the best marketing campaign Brian's ever seen, the most magical product, and the mind-blowing growth of pickleball. If you understand how the world works, you can let it do some serious heavy lifting for your business. If you ignore how it works, your business is as good as dead. Today we talk through three universal truths - forces that you can put behind your business to dramatically accelerate it. We'll use three examples - the best marketing campaign Brian's ever seen, the most magical product, and the mind-blowing growth of pickleball. strategy, marketing, tech, startup, entrepreneurship false full 58 5 b6177601-e7c4-444b-a2df-a7e62f30da43 Three Ways to Build Trust (feat. parking valets and a cure for baldness) We spend a bunch of time on business fundamentals. These are important, obviously, but they're only relevant if you can build enough trust with customers to convince them to give you a chance in the first place.

Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too.

]]> Wed, 24 Aug 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/three-ways-to-create-trust-C1noucYn We spend a bunch of time on business fundamentals. These are important, obviously, but they're only relevant if you can build enough trust with customers to convince them to give you a chance in the first place.

Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too.

]]> Three Ways to Build Trust (feat. parking valets and a cure for baldness) Brian Scordato, Brian Scordato | Tacklebox 00:17:55 We spend a bunch of time on business fundamentals. These are important, obviously, but they're only relevant if you can build enough trust with customers to convince them to give you a chance in the first place. Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too. Understanding why people trust certain businesses, what customers are more likely to trust you, and how to build that trust are critical for early stage businesses. We talk through it all today, with some help from a people parking cars on the upper west side of NYC. We spend a bunch of time on business fundamentals. These are important, obviously, but they're only relevant if you can build enough trust with customers to convince them to give you a chance in the first place. Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too. Understanding why people trust certain businesses, what customers are more likely to trust you, and how to build that trust are critical for early stage businesses. We talk through it all today, with some help from a people parking cars on the upper west side of NYC. strategy, marketing, startup, entrepreneurship false full 57 5 b301bdfc-4853-4648-b09f-024f2658cb3c A 20(ish) Minute Startup: Airbnb Referrals Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is worth our time: Whisper Ideas vs. Rooftop Ideas, Rivers and Dams, and a Hypothesis Test. 

]]> Wed, 17 Aug 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-20ish-minute-startup-airbnb-referrals-_v9WiZ_v Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is worth our time: Whisper Ideas vs. Rooftop Ideas, Rivers and Dams, and a Hypothesis Test. 

]]> A 20(ish) Minute Startup: Airbnb Referrals Brian Scordato, Brian Scordato | Tacklebox 00:27:57 Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is worth our time: Whisper Ideas vs. Rooftop Ideas, Rivers and Dams, and a Hypothesis Test. Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is worth our time: Whisper Ideas vs. Rooftop Ideas, Rivers and Dams, and a Hypothesis Test. strategy, business, startup, entrepreneurship false full 56 5 a8ee5893-ac14-458f-8341-8a2bcba41d57 What Kind of Company Do You Want to Build? (feat a 3-part framework to help you figure it out and Shaggy) I meet far too many unhappy entrepreneurs. The whole point of this thing is to build a business that makes you happy. It needs to work, but it also can't make you miserable. Lots of entrepreneurs set themselves on a bad path from day one by ignoring critical early decisions. We talk through them today. And if you're not happy building what you're building, it's not too late. 

]]> Wed, 10 Aug 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/what-kind-of-company-do-you-want-to-build-feat-a-3-part-framework-to-help-you-figure-it-out-and-shaggy-ww8sH1kV I meet far too many unhappy entrepreneurs. The whole point of this thing is to build a business that makes you happy. It needs to work, but it also can't make you miserable. Lots of entrepreneurs set themselves on a bad path from day one by ignoring critical early decisions. We talk through them today. And if you're not happy building what you're building, it's not too late. 

]]> What Kind of Company Do You Want to Build? (feat a 3-part framework to help you figure it out and Shaggy) Brian Scordato, Brian Scordato | Tacklebox 00:16:18 I meet far too many unhappy entrepreneurs. The whole point of this thing is to build a business that makes you happy. It needs to work, but it also can't make you miserable. Lots of entrepreneurs set themselves on a bad path from day one by ignoring critical early decisions. We talk through them today. And if you're not happy building what you're building, it's not too late. I meet far too many unhappy entrepreneurs. The whole point of this thing is to build a business that makes you happy. It needs to work, but it also can't make you miserable. Lots of entrepreneurs set themselves on a bad path from day one by ignoring critical early decisions. We talk through them today. And if you're not happy building what you're building, it's not too late. marketing, tech, entrepreneur, business, startup false full 55 5 cb413e76-b812-413a-8bb1-6ab7d9e11829 A Podcast Figuring Out Your Value (featuring an aperol spritz startup and a magician) Today we'll help you sink your teeth into value. We'll help you understand what people will actually pay for, talk through a framework to ensure you're creating enough value to anchor a business, and look at examples of a few startups doing this well and poorly. There's also a magician. 

]]> Wed, 3 Aug 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-podcast-figuring-out-your-value-featuring-an-aperol-spritz-startup-and-a-magician-uFRCw_ys Today we'll help you sink your teeth into value. We'll help you understand what people will actually pay for, talk through a framework to ensure you're creating enough value to anchor a business, and look at examples of a few startups doing this well and poorly. There's also a magician. 

]]> A Podcast Figuring Out Your Value (featuring an aperol spritz startup and a magician) Brian Scordato | Tacklebox, Brian Scordato 00:21:15 Today we'll help you sink your teeth into value. We'll help you understand what people will actually pay for, talk through a framework to ensure you're creating enough value to anchor a business, and look at examples of a few startups doing this well and poorly. There's also a magician. Today we'll help you sink your teeth into value. We'll help you understand what people will actually pay for, talk through a framework to ensure you're creating enough value to anchor a business, and look at examples of a few startups doing this well and poorly. There's also a magician. strategy, marketing, tech, business, startup, entrepreneurship false full 54 5 799c2d50-6547-440c-8d73-2146e98fae1a A Mental Model to Reduce Complexity: The River (featuring a papaya) This episode digs into how to reduce complexity and choose the right path through a mental model we call the river. You identify the dams that stop your customer and break them down, focusing on just them to bring focused, explainable, shareable value. Plus, the papaya. Which you'll have to listen to understand. 

]]> Wed, 27 Jul 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-mental-model-to-reduce-complexity-the-river-featuring-a-papaya-6wB0ek84 This episode digs into how to reduce complexity and choose the right path through a mental model we call the river. You identify the dams that stop your customer and break them down, focusing on just them to bring focused, explainable, shareable value. Plus, the papaya. Which you'll have to listen to understand. 

]]> A Mental Model to Reduce Complexity: The River (featuring a papaya) Brian Scordato, Brian Scordato | Tacklebox 00:17:54 This episode digs into how to reduce complexity and choose the right path through a mental model we call the river. You identify the dams that stop your customer and break them down, focusing on just them to bring focused, explainable, shareable value. Plus, the papaya. Which you'll have to listen to understand. This episode digs into how to reduce complexity and choose the right path through a mental model we call the river. You identify the dams that stop your customer and break them down, focusing on just them to bring focused, explainable, shareable value. Plus, the papaya. Which you'll have to listen to understand. strategy, tech, entrepreneur, business, startup, entrepreneurship false full 53 5 31839db5-3443-43c7-bcba-e98003ad13f2 How to Start a Startup Accountability Group We've spent a ton of time recently on tactics and strategies. Today, we talk about how to build a group to make sure you're implementing them. Here's how to build a 4 person startup accountability group that'll meet weekly. We talk through who should be in the group, what you should focus on, and why it'll help. There's absolutely no better way to get started. 

]]> Wed, 20 Jul 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-start-a-startup-accountability-group-xosy0Eps We've spent a ton of time recently on tactics and strategies. Today, we talk about how to build a group to make sure you're implementing them. Here's how to build a 4 person startup accountability group that'll meet weekly. We talk through who should be in the group, what you should focus on, and why it'll help. There's absolutely no better way to get started. 

]]> How to Start a Startup Accountability Group Brian Scordato 00:15:39 We've spent a ton of time recently on tactics and strategies. Today, we talk about how to build a group to make sure you're implementing them. Here's how to build a 4 person startup accountability group that'll meet weekly. We talk through who should be in the group, what you should focus on, and why it'll help. There's absolutely no better way to get started. We've spent a ton of time recently on tactics and strategies. Today, we talk about how to build a group to make sure you're implementing them. Here's how to build a 4 person startup accountability group that'll meet weekly. We talk through who should be in the group, what you should focus on, and why it'll help. There's absolutely no better way to get started. tech, startup, entreprenuership false full 52 5 eec1fbba-8d22-4850-b5df-6cd5a88c280f The Three Pillars of a Startup That's Worth Your Time (feat. Markets, The 4x Rule, and Level Jumping) Today we reflect on the three core characteristics our fastest growing startups shared. We break each down and talk through how to check for them and optimize for them. We also realize that startup ideas without these characteristics aren't worth your time to build. 

]]> Wed, 13 Jul 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox, Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-three-pillars-of-a-startup-idea-thats-worth-your-time-feat-markets-the-4x-rule-and-level-jumping-BJqm7Jmi Today we reflect on the three core characteristics our fastest growing startups shared. We break each down and talk through how to check for them and optimize for them. We also realize that startup ideas without these characteristics aren't worth your time to build. 

]]> The Three Pillars of a Startup That's Worth Your Time (feat. Markets, The 4x Rule, and Level Jumping) Brian Scordato | Tacklebox, Brian Scordato 00:25:14 Today we reflect on the three core characteristics our fastest growing startups shared. We break each down and talk through how to check for them and optimize for them. We also realize that startup ideas without these characteristics aren't worth your time to build. Today we reflect on the three core characteristics our fastest growing startups shared. We break each down and talk through how to check for them and optimize for them. We also realize that startup ideas without these characteristics aren't worth your time to build. strategy, startups, tech, business, entrepreneurship false full 51 5 063c0866-c448-41ba-bfe6-bef86830ad88 A 20(ish) Minute Startup: An App That Cures Chronic Pain Today we think through an idea for an app that treats chronic pain. We'll use the Three Level system to figure out what we know, what we need to learn, and whether the business has enough potential for us to spend our time filling in the gaps. 

And, if you're a freelance designer, podcast producer, or in video production, and you're interested in working on and growing ITS, contact team@gettacklebox.com. 

]]> Wed, 6 Jul 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato, Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/a-20ish-minute-startup-an-app-that-cures-chronic-pain-imKEgDLq Today we think through an idea for an app that treats chronic pain. We'll use the Three Level system to figure out what we know, what we need to learn, and whether the business has enough potential for us to spend our time filling in the gaps. 

And, if you're a freelance designer, podcast producer, or in video production, and you're interested in working on and growing ITS, contact team@gettacklebox.com. 

]]> A 20(ish) Minute Startup: An App That Cures Chronic Pain Brian Scordato, Brian Scordato | Tacklebox 00:25:26 Today we think through an idea for an app that treats chronic pain. We'll use the Three Level system to figure out what we know, what we need to learn, and whether the business has enough potential for us to spend our time filling in the gaps. And, if you're a freelance designer, podcast producer, or in video production, and you're interested in working on and growing ITS, contact team@gettacklebox.com. Today we think through an idea for an app that treats chronic pain. We'll use the Three Level system to figure out what we know, what we need to learn, and whether the business has enough potential for us to spend our time filling in the gaps. And, if you're a freelance designer, podcast producer, or in video production, and you're interested in working on and growing ITS, contact team@gettacklebox.com. vc, entrepreneur, startup false full 50 5 b9190575-865a-4ffe-8b25-7edb121765d2 A Framework to Get You Unstuck (featuring an Airstream startup) Today we'll talk about how early-stage entrepreneurs can get themselves unstuck. It's easy to get paralyzed when the things you do don't lead to the outcomes you want. The key is understanding that in the startup world, results and decisions don't always go hand in hand. Separating them and focusing on stacking good decisions while understanding that the results might be a lagging indicator is your best bet. That's hard to do. Today, we talk through it. 

]]> Wed, 29 Jun 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-framework-to-get-you-unstuck-featuring-an-airstream-startup-9hshv0B_ Today we'll talk about how early-stage entrepreneurs can get themselves unstuck. It's easy to get paralyzed when the things you do don't lead to the outcomes you want. The key is understanding that in the startup world, results and decisions don't always go hand in hand. Separating them and focusing on stacking good decisions while understanding that the results might be a lagging indicator is your best bet. That's hard to do. Today, we talk through it. 

]]> A Framework to Get You Unstuck (featuring an Airstream startup) Brian Scordato 00:23:17 Today we'll talk about how early-stage entrepreneurs can get themselves unstuck. It's easy to get paralyzed when the things you do don't lead to the outcomes you want. The key is understanding that in the startup world, results and decisions don't always go hand in hand. Separating them and focusing on stacking good decisions while understanding that the results might be a lagging indicator is your best bet. That's hard to do. Today, we talk through it. Today we'll talk about how early-stage entrepreneurs can get themselves unstuck. It's easy to get paralyzed when the things you do don't lead to the outcomes you want. The key is understanding that in the startup world, results and decisions don't always go hand in hand. Separating them and focusing on stacking good decisions while understanding that the results might be a lagging indicator is your best bet. That's hard to do. Today, we talk through it. startup, entrepreneurship false full 49 5 642832df-46f1-443c-ba24-445fb935efd3 20(ish)-Min Skills: Sales 101 For Entrepreneurs That Hate Sales A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing.  

]]> Wed, 22 Jun 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/20ish-min-skills-sales-101-for-entrepreneurs-that-hate-sales-T4YEzsuh A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing.  

]]> 20(ish)-Min Skills: Sales 101 For Entrepreneurs That Hate Sales Brian Scordato 00:28:11 A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing. A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing. false full 48 5 7ae5280d-ed20-4c16-973d-5eef7177097a A Weekly Prioritization and Audit Framework to Help Entrepreneurs Make Great Things Most entrepreneurs struggle with prioritization. When you need to do *everything*, where do you start? Today we lay out a three-part framework to make sure you're spending your time on the most important stuff. It includes a calendar, a weekly audit, and an environment makeover. Best of all, it works. Hat tip to Finland for the inspiration. 

]]> Wed, 15 Jun 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-weekly-prioritization-and-audit-framework-to-help-entrepreneurs-make-great-things-IlABlj_O Most entrepreneurs struggle with prioritization. When you need to do *everything*, where do you start? Today we lay out a three-part framework to make sure you're spending your time on the most important stuff. It includes a calendar, a weekly audit, and an environment makeover. Best of all, it works. Hat tip to Finland for the inspiration. 

]]> A Weekly Prioritization and Audit Framework to Help Entrepreneurs Make Great Things Brian Scordato 00:26:39 Most entrepreneurs struggle with prioritization. When you need to do *everything*, where do you start? Today we lay out a three-part framework to make sure you're spending your time on the most important stuff. It includes a calendar, a weekly audit, and an environment makeover. Best of all, it works. Hat tip to Finland for the inspiration. Most entrepreneurs struggle with prioritization. When you need to do *everything*, where do you start? Today we lay out a three-part framework to make sure you're spending your time on the most important stuff. It includes a calendar, a weekly audit, and an environment makeover. Best of all, it works. Hat tip to Finland for the inspiration. idea, founder, entrepreneur, prioritization, startup false full 47 5 0e500ca2-38ce-4411-88f4-d81feef9a2ea How to Test If Your Idea Can Grow Before You Build It (featuring a meeting agenda startup) Today we talk through testing and getting to an idea that can grow before you invest time and money to build it. We do this through the lens of a meeting agenda startup, plus revisit Brian's basketball lesson business and the NYC speakeasy, Please Don't Tell. 

]]> Wed, 8 Jun 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-test-if-your-idea-can-grow-before-you-build-it-featuring-a-meeting-agenda-startup-W7mAsWtG Today we talk through testing and getting to an idea that can grow before you invest time and money to build it. We do this through the lens of a meeting agenda startup, plus revisit Brian's basketball lesson business and the NYC speakeasy, Please Don't Tell. 

]]> How to Test If Your Idea Can Grow Before You Build It (featuring a meeting agenda startup) Brian Scordato 00:24:28 Today we talk through testing and getting to an idea that can grow before you invest time and money to build it. We do this through the lens of a meeting agenda startup, plus revisit Brian's basketball lesson business and the NYC speakeasy, Please Don't Tell. Today we talk through testing and getting to an idea that can grow before you invest time and money to build it. We do this through the lens of a meeting agenda startup, plus revisit Brian's basketball lesson business and the NYC speakeasy, Please Don't Tell. accelerator podcast, startup, startup podcast, entrepreneurship false full 46 5 b54d2e42-0b6e-4f58-9fc0-a1a59c3cfc0f What Makes a Great Product? Today we break down a tough question: What makes a great product? We look at Brian's two favorite products to tease out themes and characteristics we can leverage to build a great first product at a smaller scale. 

]]> Wed, 1 Jun 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/what-makes-a-great-product-XCNUlrDI Today we break down a tough question: What makes a great product? We look at Brian's two favorite products to tease out themes and characteristics we can leverage to build a great first product at a smaller scale. 

]]> What Makes a Great Product? Brian Scordato 00:16:41 Today we break down a tough question: What makes a great product? We look at Brian's two favorite products to tease out themes and characteristics we can leverage to build a great first product at a smaller scale. Today we break down a tough question: What makes a great product? We look at Brian's two favorite products to tease out themes and characteristics we can leverage to build a great first product at a smaller scale. idea, startup, entrepreneurship false full 45 5 3b5edaba-d02a-4041-a1b8-82438728b6c4 Strategies for a Crowded Market: Breaking Down Three Coffee Startups Operating in a crowded market with a ton of potential is tempting - and tough. Today, we evaluate companies taking very different approaches to the coffee market. We go deep on Blank Street, Cometeer, and Nguyen Coffee Supply and pull out everything we can learn that'll help you build your business.  

]]> Wed, 25 May 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/strategies-for-a-crowded-market-breaking-down-three-coffee-startups-ttmkZSBd Operating in a crowded market with a ton of potential is tempting - and tough. Today, we evaluate companies taking very different approaches to the coffee market. We go deep on Blank Street, Cometeer, and Nguyen Coffee Supply and pull out everything we can learn that'll help you build your business.  

]]> Strategies for a Crowded Market: Breaking Down Three Coffee Startups Brian Scordato 00:24:13 Operating in a crowded market with a ton of potential is tempting - and tough. Today, we evaluate companies taking very different approaches to the coffee market. We go deep on Blank Street, Cometeer, and Nguyen Coffee Supply and pull out everything we can learn that'll help you build your business. Operating in a crowded market with a ton of potential is tempting - and tough. Today, we evaluate companies taking very different approaches to the coffee market. We go deep on Blank Street, Cometeer, and Nguyen Coffee Supply and pull out everything we can learn that'll help you build your business. marketing, startup, entrepreneurship false full 44 5 f2acc2c9-c2ef-4990-aad8-60f1a3cec4f6 How to Build The Right Thing (Introducing the Product Pyramid Framework) Today's episode introduces the Product Pyramid Framework, a tool entrepreneurs who have never built products before can use to make sure they build the right thing. The three part system ensures you're focused on features that'll move the needle and translate into organic growth. 

]]> Wed, 18 May 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-build-the-right-thing-introducing-the-product-pyramid-framework-wRW_YCf1 Today's episode introduces the Product Pyramid Framework, a tool entrepreneurs who have never built products before can use to make sure they build the right thing. The three part system ensures you're focused on features that'll move the needle and translate into organic growth. 

]]> How to Build The Right Thing (Introducing the Product Pyramid Framework) Brian Scordato 00:20:01 Today's episode introduces the Product Pyramid Framework, a tool entrepreneurs who have never built products before can use to make sure they build the right thing. The three part system ensures you're focused on features that'll move the needle and translate into organic growth. Today's episode introduces the Product Pyramid Framework, a tool entrepreneurs who have never built products before can use to make sure they build the right thing. The three part system ensures you're focused on features that'll move the needle and translate into organic growth. false full 43 5 4c54c53c-c306-46f5-bcf6-9ff375b30e12 A Thing To Do This Weekend If You're Working on a Startup Lots of people carve out time to work on their startup ideas. Most people spend that time doing things that don't matter. Today, we talk about something you can do this weekend that'll actually matter for your startup. Like, way more than anything else you could do. We get a little help from Martin Scorsese, a golf startup, and a restaurant that only serves French Dip. 

]]> Wed, 11 May 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-thing-to-do-this-weekend-if-youre-working-on-a-startup-4X80JLdW Lots of people carve out time to work on their startup ideas. Most people spend that time doing things that don't matter. Today, we talk about something you can do this weekend that'll actually matter for your startup. Like, way more than anything else you could do. We get a little help from Martin Scorsese, a golf startup, and a restaurant that only serves French Dip. 

]]> A Thing To Do This Weekend If You're Working on a Startup Brian Scordato 00:18:13 Lots of people carve out time to work on their startup ideas. Most people spend that time doing things that don't matter. Today, we talk about something you can do this weekend that'll actually matter for your startup. Like, way more than anything else you could do. We get a little help from Martin Scorsese, a golf startup, and a restaurant that only serves French Dip. Lots of people carve out time to work on their startup ideas. Most people spend that time doing things that don't matter. Today, we talk about something you can do this weekend that'll actually matter for your startup. Like, way more than anything else you could do. We get a little help from Martin Scorsese, a golf startup, and a restaurant that only serves French Dip. startups, startup, entrepreneurship false full 42 5 2dd24ffc-82c5-4a53-ae62-cc407d580441 How to Become a Startup Idea Machine Getting to a startup idea worth starting is active, not passive. The idea won't just show up - you'll need to find it. And it likely won't be the first idea you've got. The way to get a great startup idea is to get lots of startup ideas so you've got context and practice. The way to get lots of startup ideas... well, that's what the episode is about. The three pillars of getting lots of good startup ideas. 

]]> Wed, 4 May 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-become-a-startup-idea-machine-fL1E2irY Getting to a startup idea worth starting is active, not passive. The idea won't just show up - you'll need to find it. And it likely won't be the first idea you've got. The way to get a great startup idea is to get lots of startup ideas so you've got context and practice. The way to get lots of startup ideas... well, that's what the episode is about. The three pillars of getting lots of good startup ideas. 

]]> How to Become a Startup Idea Machine Brian Scordato 00:17:34 Getting to a startup idea worth starting is active, not passive. The idea won't just show up - you'll need to find it. And it likely won't be the first idea you've got. The way to get a great startup idea is to get lots of startup ideas so you've got context and practice. The way to get lots of startup ideas... well, that's what the episode is about. The three pillars of getting lots of good startup ideas. Getting to a startup idea worth starting is active, not passive. The idea won't just show up - you'll need to find it. And it likely won't be the first idea you've got. The way to get a great startup idea is to get lots of startup ideas so you've got context and practice. The way to get lots of startup ideas... well, that's what the episode is about. The three pillars of getting lots of good startup ideas. startups, entrepreneurship false full 41 5 5dcf4090-4a84-41d6-b85b-0df4cc7032f8 How to Evaluate and Choose an Idea Worth Pursuing with Alex White Here at Idea to Startup we're obsessed with the process of filtering through and choosing ideas. Today we're joined by Alex White, previously the founder of The Next Big Sound (acquired by Pandora) and current founder of Subcity, and someone with as thoughtful and rigorous an approach around ideation as you'll find. We dig in on how to think through an idea, how to pursue it, and how to decide if it's worth your time. 

]]> Wed, 27 Apr 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-evaluate-and-choose-an-idea-worth-pursuing-with-alex-white-GRvyUE8E Here at Idea to Startup we're obsessed with the process of filtering through and choosing ideas. Today we're joined by Alex White, previously the founder of The Next Big Sound (acquired by Pandora) and current founder of Subcity, and someone with as thoughtful and rigorous an approach around ideation as you'll find. We dig in on how to think through an idea, how to pursue it, and how to decide if it's worth your time. 

]]> How to Evaluate and Choose an Idea Worth Pursuing with Alex White Brian Scordato 00:52:11 Here at Idea to Startup we're obsessed with the process of filtering through and choosing ideas. Today we're joined by Alex White, previously the founder of The Next Big Sound (acquired by Pandora) and current founder of Subcity, and someone with as thoughtful and rigorous an approach around ideation as you'll find. We dig in on how to think through an idea, how to pursue it, and how to decide if it's worth your time. Here at Idea to Startup we're obsessed with the process of filtering through and choosing ideas. Today we're joined by Alex White, previously the founder of The Next Big Sound (acquired by Pandora) and current founder of Subcity, and someone with as thoughtful and rigorous an approach around ideation as you'll find. We dig in on how to think through an idea, how to pursue it, and how to decide if it's worth your time. false full 40 5 23e41124-735f-4b08-bf3b-911ff4c65b4a How to Write Great Copy for your Startup Writing copy for a startup is hard, especially when you're thinking it up from scratch. This episode goes through five frameworks that'll help you write copy that converts customers. We've got a bunch of examples in here and Brian has a sore throat so he "sounds pretty cool, actually" - his words. 

]]> Wed, 20 Apr 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-write-great-copy-for-your-startup-wp9PLm2a Writing copy for a startup is hard, especially when you're thinking it up from scratch. This episode goes through five frameworks that'll help you write copy that converts customers. We've got a bunch of examples in here and Brian has a sore throat so he "sounds pretty cool, actually" - his words. 

]]> How to Write Great Copy for your Startup Brian Scordato 00:20:33 Writing copy for a startup is hard, especially when you're thinking it up from scratch. This episode goes through five frameworks that'll help you write copy that converts customers. We've got a bunch of examples in here and Brian has a sore throat so he "sounds pretty cool, actually" - his words. Writing copy for a startup is hard, especially when you're thinking it up from scratch. This episode goes through five frameworks that'll help you write copy that converts customers. We've got a bunch of examples in here and Brian has a sore throat so he "sounds pretty cool, actually" - his words. false full 39 5 5ecbc019-dab5-4ceb-bfe3-aa7af351aed4 INTERVIEW: Jonathan Hunt-Glassman, founder @ Oar Health Today we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jonathan went through Tacklebox a few years back and created a path a lot of entrepreneurs with jobs would love to follow - validating, building, and growing before quitting his job to transition to Oar full-time. Since, he's raised funding, grown the team, and is tackling addiction in a unique and highly effective way.  He talks through his business, the strategies that allowed him to make this transition, and the most important things he's learned on the journey. 

]]> Fri, 15 Apr 2022 17:06:05 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-jonathan-hunt-glassman-founder-oar-health-tb1I4gU5 Today we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jonathan went through Tacklebox a few years back and created a path a lot of entrepreneurs with jobs would love to follow - validating, building, and growing before quitting his job to transition to Oar full-time. Since, he's raised funding, grown the team, and is tackling addiction in a unique and highly effective way.  He talks through his business, the strategies that allowed him to make this transition, and the most important things he's learned on the journey. 

]]> INTERVIEW: Jonathan Hunt-Glassman, founder @ Oar Health Brian Scordato 00:38:08 Today we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jonathan went through Tacklebox a few years back and created a path a lot of entrepreneurs with jobs would love to follow - validating, building, and growing before quitting his job to transition to Oar full-time. Since, he's raised funding, grown the team, and is tackling addiction in a unique and highly effective way. He talks through his business, the strategies that allowed him to make this transition, and the most important things he's learned on the journey. Today we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jonathan went through Tacklebox a few years back and created a path a lot of entrepreneurs with jobs would love to follow - validating, building, and growing before quitting his job to transition to Oar full-time. Since, he's raised funding, grown the team, and is tackling addiction in a unique and highly effective way. He talks through his business, the strategies that allowed him to make this transition, and the most important things he's learned on the journey. false full 38 5 2fb53d33-4d04-4ea9-92cc-a88e94104b8b Start a Startup in 7(ish) Minutes: Solving Parking in NYC 🚕 Today we're going to start yet another startup in 7(ish) minutes. We'll flesh out an idea and figure out how to test it using four key questions. The problem we'll solve is parking in NYC. As always, if anyone wants to run with this - please do. Reach out if you do. This problem needs a solution. 

]]> Wed, 13 Apr 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/start-a-startup-in-7ish-minutes-solving-parking-in-nyc-9kUw_42t Today we're going to start yet another startup in 7(ish) minutes. We'll flesh out an idea and figure out how to test it using four key questions. The problem we'll solve is parking in NYC. As always, if anyone wants to run with this - please do. Reach out if you do. This problem needs a solution. 

]]> Start a Startup in 7(ish) Minutes: Solving Parking in NYC 🚕 Brian Scordato 00:16:32 Today we're going to start yet another startup in 7(ish) minutes. We'll flesh out an idea and figure out how to test it using four key questions. The problem we'll solve is parking in NYC. As always, if anyone wants to run with this - please do. Reach out if you do. This problem needs a solution. Today we're going to start yet another startup in 7(ish) minutes. We'll flesh out an idea and figure out how to test it using four key questions. The problem we'll solve is parking in NYC. As always, if anyone wants to run with this - please do. Reach out if you do. This problem needs a solution. false full 37 5 33e7180f-525c-4415-a086-a36ddf15c665 Episode 100 🔥: How to Design Your Life to Support Building a Startup on the Side The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy.

]]> Wed, 6 Apr 2022 11:38:39 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/episode-100-how-to-design-your-life-to-support-building-a-startup-on-the-side-JTPaAxq1 The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy.

]]> Episode 100 🔥: How to Design Your Life to Support Building a Startup on the Side Brian Scordato 00:18:56 The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy. The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy. false full 36 5 a766fe51-4974-4193-b5b0-3c44e0afa7a3 How to Stand Out: Differentiate your Startup with Categories The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. 

]]> Wed, 30 Mar 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/choosing-the-right-category-will-differentiate-or-bury-your-startup-P59tfyPf The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. 

]]> How to Stand Out: Differentiate your Startup with Categories Brian Scordato 00:12:49 The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. false full 35 5 fb102f46-18d9-4517-b0bb-8faf8165d150 How to Guarantee Word of Mouth Growth for Your Startup Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.   

]]> Wed, 23 Mar 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-guarantee-word-of-mouth-growth-for-your-startup-2zcSQ9wA Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.   

]]> How to Guarantee Word of Mouth Growth for Your Startup Brian Scordato 00:17:01 Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep. Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep. false full 34 5 c300537a-28a8-4959-9d08-8f7fa8fc7ffc The Three Pillars of an Idea That Can Grow Huge Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. 

]]> Wed, 16 Mar 2022 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-three-pillars-of-an-idea-that-can-grow-huge-UX4zP5gT Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. 

]]> The Three Pillars of an Idea That Can Grow Huge Brian Scordato 00:17:15 Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. entrepreneur, business, startup false full 33 5 9f6ee24c-c7c9-416b-9c16-f0f515857c9b Start a Startup in Ten Days using Four Questions: Kitchen Organizer Edition Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.

]]> Wed, 9 Mar 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/start-a-startup-in-ten-days-using-four-questions-kitchen-organizer-edition-fpUROguK Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.

]]> Start a Startup in Ten Days using Four Questions: Kitchen Organizer Edition Brian Scordato 00:23:33 Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete. Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete. false full 32 5 3b05975b-0039-4671-8d34-be510a515361 Perfect is the Enemy of the Good: Startup Product Edition Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. 

]]> Wed, 2 Mar 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/perfect-is-the-enemy-of-the-good-startup-product-edition-hcgBeooR Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. 

]]> Perfect is the Enemy of the Good: Startup Product Edition Brian Scordato 00:19:24 Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. false full 31 5 a77c7a6f-60d1-473d-aa74-fc125a23729c How to Conquer Irrational Fear as a Startup Founder Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. 

]]> Wed, 23 Feb 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-conquer-irrational-fear-as-a-startup-founder-iq24smHo Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. 

]]> How to Conquer Irrational Fear as a Startup Founder Brian Scordato 00:20:56 Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. false full 30 5 7e21d0c6-fa21-454a-8558-a7226b5f208a The Most Interesting Startups are Boring (and how to make sure yours is, too) Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. 

]]> Wed, 16 Feb 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-most-interesting-startups-are-boring-and-how-to-make-sure-yours-is-too-0AUIdmQm Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. 

]]> The Most Interesting Startups are Boring (and how to make sure yours is, too) Brian Scordato 00:20:52 Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. false full 29 5 1d7cc757-eb08-4625-8520-2278015d8c11 How to Build a Startup in a Crowded Market Entrepreneurs are told all the time to avoid crowded markets. There's too much competition, there's too much venture funding, you'll get squashed like a bug. I'm not so sure. There's a lot to like about crowded markets - this episode talks through how to carve out your own space and benefit from all the great things crowded markets have to offer. 

]]> Wed, 9 Feb 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-build-a-startup-in-a-crowded-market-eKdKDEXB Entrepreneurs are told all the time to avoid crowded markets. There's too much competition, there's too much venture funding, you'll get squashed like a bug. I'm not so sure. There's a lot to like about crowded markets - this episode talks through how to carve out your own space and benefit from all the great things crowded markets have to offer. 

]]> How to Build a Startup in a Crowded Market Brian Scordato 00:16:54 Entrepreneurs are told all the time to avoid crowded markets. There's too much competition, there's too much venture funding, you'll get squashed like a bug. I'm not so sure. There's a lot to like about crowded markets - this episode talks through how to carve out your own space and benefit from all the great things crowded markets have to offer. Entrepreneurs are told all the time to avoid crowded markets. There's too much competition, there's too much venture funding, you'll get squashed like a bug. I'm not so sure. There's a lot to like about crowded markets - this episode talks through how to carve out your own space and benefit from all the great things crowded markets have to offer. false full 28 5 588c7a00-4394-4db6-9c0a-581ec698a8d3 A Formula for Creating Moments Your Customers Will Share Creating moments your customers will share is how your startup will grow early on. This episode will teach you how to orchestrate and plan those moments before you've built a product. Your business will rely on these moments for growth, so we need to figure them out early. Featuring bagels, noodles, and a dog training app. 

]]> Wed, 2 Feb 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-formula-for-creating-moments-your-customers-will-share-bbxtuC_j Creating moments your customers will share is how your startup will grow early on. This episode will teach you how to orchestrate and plan those moments before you've built a product. Your business will rely on these moments for growth, so we need to figure them out early. Featuring bagels, noodles, and a dog training app. 

]]> A Formula for Creating Moments Your Customers Will Share Brian Scordato 00:13:40 Creating moments your customers will share is how your startup will grow early on. This episode will teach you how to orchestrate and plan those moments before you've built a product. Your business will rely on these moments for growth, so we need to figure them out early. Featuring bagels, noodles, and a dog training app. Creating moments your customers will share is how your startup will grow early on. This episode will teach you how to orchestrate and plan those moments before you've built a product. Your business will rely on these moments for growth, so we need to figure them out early. Featuring bagels, noodles, and a dog training app. false full 27 5 ad4abbff-8b4b-419b-b0c8-06378cd89db8 Don't Bail On Your Startup Idea Right When It's Getting Interesting There's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. 

]]> Wed, 26 Jan 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/dont-bail-on-your-startup-idea-right-when-its-getting-interesting-uEb1L3bj There's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. 

]]> Don't Bail On Your Startup Idea Right When It's Getting Interesting Brian Scordato 00:17:49 There's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. There's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. false full 26 5 bc1abdd6-e05d-4a88-80ed-56d9a38a1bff Startup Practice People are too precious with ideas. The idea you've got is probably wrong, but the only way you'll get to the right one is working on the wrong one - not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice - how to find and test ideas on the side that'll eventually lead to the one that'll hopefully change your life. 

]]> Wed, 19 Jan 2022 13:36:30 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/startup-practice-tEPtAMir People are too precious with ideas. The idea you've got is probably wrong, but the only way you'll get to the right one is working on the wrong one - not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice - how to find and test ideas on the side that'll eventually lead to the one that'll hopefully change your life. 

]]> Startup Practice Brian Scordato 00:16:22 People are too precious with ideas. The idea you've got is probably wrong, but the only way you'll get to the right one is working on the wrong one - not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice - how to find and test ideas on the side that'll eventually lead to the one that'll hopefully change your life. People are too precious with ideas. The idea you've got is probably wrong, but the only way you'll get to the right one is working on the wrong one - not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice - how to find and test ideas on the side that'll eventually lead to the one that'll hopefully change your life. false full 25 5 b1111f62-988a-454b-8edf-6bc7d7cc01aa Storytelling 101 for Entrepreneurs A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. 

]]> Wed, 12 Jan 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/storytelling-101-for-entrepreneurs-GcrM1MG_ A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. 

]]> Storytelling 101 for Entrepreneurs Brian Scordato 00:15:41 A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. false full 24 5 161897c0-9d28-442a-b4a1-53541b890195 BONUS STORY: The Monster and The Girl A bonus short episode for a snowy Friday. A story that might light a bit of a fire under your ass for 2022. Great to listen to over lunch.

And don't worry, we'll get back to our tactical episodes next Wednesday 💪🐐😈.

]]> Fri, 7 Jan 2022 16:13:40 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/bonus-story-the-monster-and-the-girl-biHnaL6L A bonus short episode for a snowy Friday. A story that might light a bit of a fire under your ass for 2022. Great to listen to over lunch.

And don't worry, we'll get back to our tactical episodes next Wednesday 💪🐐😈.

]]> BONUS STORY: The Monster and The Girl Brian Scordato 00:06:28 A bonus short episode for a snowy Friday. A story that might light a bit of a fire under your ass for 2022. And don't worry, we'll get back to our tactical episodes next Wednesday 💪🐐😈. A bonus short episode for a snowy Friday. A story that might light a bit of a fire under your ass for 2022. And don't worry, we'll get back to our tactical episodes next Wednesday 💪🐐😈. false full 23 5 e1d98eff-0943-4d34-a79d-d7504388976c The Secret Pod Startups work best when they're anchored around a secret. A great secret has three characteristics, and Brian goes through those, as well as examples of a few secrets that can anchor a business, in this week's pod. 

]]> Wed, 5 Jan 2022 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-secret-pod-jRPOyO1U Startups work best when they're anchored around a secret. A great secret has three characteristics, and Brian goes through those, as well as examples of a few secrets that can anchor a business, in this week's pod. 

]]> The Secret Pod Brian Scordato 00:15:39 Startups work best when they're anchored around a secret. A great secret has three characteristics, and Brian goes through those, as well as examples of a few secrets that can anchor a business, in this week's pod. Startups work best when they're anchored around a secret. A great secret has three characteristics, and Brian goes through those, as well as examples of a few secrets that can anchor a business, in this week's pod. false full 22 5 1adfae47-42f5-41c3-82ba-c94011584005 Sell the Position (Brian's favorite episode of the year) The last episode of 2021 is Brian's favorite - sell the position. It's rare that a piece of advice truly changes your life. This advice did. 

]]> Wed, 29 Dec 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/sell-the-position-brians-favorite-episode-of-the-year-18P0n1hb The last episode of 2021 is Brian's favorite - sell the position. It's rare that a piece of advice truly changes your life. This advice did. 

]]> Sell the Position (Brian's favorite episode of the year) Brian Scordato 00:11:38 The last episode of 2021 is Brian's favorite - sell the position. It's rare that a piece of advice truly changes your life. This advice did. The last episode of 2021 is Brian's favorite - sell the position. It's rare that a piece of advice truly changes your life. This advice did. false full 21 5 9fa55489-f072-4058-aff1-b6f46dcfaf43 How to Not Waste Your Life (most listened to episode of the year) How to Not Waste Your Life. This was the most listened to episode of 2022, so we're running it back with a special intro. It's the lesson we all need to hear going into the New Year 💪.

]]> Wed, 22 Dec 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-not-waste-your-life-most-listened-to-episode-of-the-year-sQ9pjZZt How to Not Waste Your Life. This was the most listened to episode of 2022, so we're running it back with a special intro. It's the lesson we all need to hear going into the New Year 💪.

]]> How to Not Waste Your Life (most listened to episode of the year) Brian Scordato 00:17:37 How to Not Waste Your Life. This was the most listened to episode of 2022, so we're running it back with a special intro. It's the lesson we all need to hear going into the New Year 💪. How to Not Waste Your Life. This was the most listened to episode of 2022, so we're running it back with a special intro. It's the lesson we all need to hear going into the New Year 💪. false full 20 5 3775700f-95a7-4643-ac25-7c8150ba14e5 How to Find Problems Worth Solving (and a request for a startup) We lay out a framework for finding and evaluating problems and dig into a problem worth solving: single-use plastic from takeout food orders. If you're working on this - reach out. 

]]> Wed, 15 Dec 2021 12:56:26 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-find-problems-worth-solving-and-a-request-for-a-startup-H_Qz_R_V We lay out a framework for finding and evaluating problems and dig into a problem worth solving: single-use plastic from takeout food orders. If you're working on this - reach out. 

]]> How to Find Problems Worth Solving (and a request for a startup) Brian Scordato 00:17:00 We lay out a framework for finding and evaluating problems and dig into a problem worth solving: single-use plastic from takeout food orders. If you're working on this - reach out. We lay out a framework for finding and evaluating problems and dig into a problem worth solving: single-use plastic from takeout food orders. If you're working on this - reach out. false full 19 5 f9e3d95c-4bb1-44ec-8154-c9ddf0707b00 You need a bouncer We're all lugging around metaphorical backpacks. These backpacks are filled with tasks, shoulds, and IOUs. The problem isn't that they exist, it's how easily other people are able to lob things in and how hard it is for us to get them out. This episode talks about how to create a bouncer - to ensure that the only things taking up your consciousness are things you've chosen, things that will help you move towards your goals. 

]]> Wed, 8 Dec 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/you-need-a-bouncer-_QnJV80N We're all lugging around metaphorical backpacks. These backpacks are filled with tasks, shoulds, and IOUs. The problem isn't that they exist, it's how easily other people are able to lob things in and how hard it is for us to get them out. This episode talks about how to create a bouncer - to ensure that the only things taking up your consciousness are things you've chosen, things that will help you move towards your goals. 

]]> You need a bouncer Brian Scordato 00:14:03 We're all lugging around metaphorical backpacks. These backpacks are filled with tasks, shoulds, and IOUs. The problem isn't that they exist, it's how easily other people are able to lob things in and how hard it is for us to get them out. This episode talks about how to create a bouncer - to ensure that the only things taking up your consciousness are things you've chosen, things that will help you move towards your goals. We're all lugging around metaphorical backpacks. These backpacks are filled with tasks, shoulds, and IOUs. The problem isn't that they exist, it's how easily other people are able to lob things in and how hard it is for us to get them out. This episode talks about how to create a bouncer - to ensure that the only things taking up your consciousness are things you've chosen, things that will help you move towards your goals. false full 18 5 58915bc4-31ba-471f-b98b-075ed8ad5d3c How to get counterintuitive startup ideas If lots of people think your startup idea makes no sense, it's got a much higher likelihood of succeeding. Counterintuitive ideas will buy you time to build, test, and flesh out your product before competitors catch on. Today, we talk through how to come up with and grow counterintuitive ideas while looking at a bonkers business Brian can't get enough of.

]]> Wed, 1 Dec 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-get-counterintuitive-startup-ideas-8QZjojNl If lots of people think your startup idea makes no sense, it's got a much higher likelihood of succeeding. Counterintuitive ideas will buy you time to build, test, and flesh out your product before competitors catch on. Today, we talk through how to come up with and grow counterintuitive ideas while looking at a bonkers business Brian can't get enough of.

]]> How to get counterintuitive startup ideas Brian Scordato 00:17:55 If lots of people think your startup idea makes no sense, it's got a much higher likelihood of succeeding. Counterintuitive ideas will buy you time to build, test, and flesh out your product before competitors catch on. Today, we talk through how to come up with and grow counterintuitive ideas while looking at a bonkers business Brian can't get enough of. If lots of people think your startup idea makes no sense, it's got a much higher likelihood of succeeding. Counterintuitive ideas will buy you time to build, test, and flesh out your product before competitors catch on. Today, we talk through how to come up with and grow counterintuitive ideas while looking at a bonkers business Brian can't get enough of. idea, entrepreneur, startup false full 17 5 cafcfca8-b5c0-41e6-8b6e-a4ab4b9c8f85 Three Things Entrepreneurs Should Do Over Thanksgiving Break Today we talk through three things entrepreneurs can do over Thanksgiving break - and the next six weeks - to differentiate themselves in 2022. Stories about the fireplace delusion, rainfall in Bermuda, and how to tell sexual partners you've got chlamydia will help us out. 

]]> Wed, 24 Nov 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/three-things-entrepreneurs-should-do-over-thanksgiving-break-Drxz36pv Today we talk through three things entrepreneurs can do over Thanksgiving break - and the next six weeks - to differentiate themselves in 2022. Stories about the fireplace delusion, rainfall in Bermuda, and how to tell sexual partners you've got chlamydia will help us out. 

]]> Three Things Entrepreneurs Should Do Over Thanksgiving Break Brian Scordato 00:13:00 Today we talk through three things entrepreneurs can do over Thanksgiving break - and the next six weeks - to differentiate themselves in 2022. Stories about the fireplace delusion, rainfall in Bermuda, and how to tell sexual partners you've got chlamydia will help us out. Today we talk through three things entrepreneurs can do over Thanksgiving break - and the next six weeks - to differentiate themselves in 2022. Stories about the fireplace delusion, rainfall in Bermuda, and how to tell sexual partners you've got chlamydia will help us out. founder, startup idea, entrepreneur, startup false full 16 5 1d8aca23-2d67-4c18-9d77-3dc858889990 How to create your own MBA in entrepreneurship If you were building an MBA in entrepreneurship from scratch, how would you do it? We built out a framework to design your own program - and just about any other program you'd like - on today's pod.  

 

]]> Wed, 17 Nov 2021 12:59:09 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-create-your-own-mba-in-entrepreneurship-correct-audio-bwkT89eS If you were building an MBA in entrepreneurship from scratch, how would you do it? We built out a framework to design your own program - and just about any other program you'd like - on today's pod.  

 

]]> How to create your own MBA in entrepreneurship Brian Scordato 00:15:02 If you were building an MBA in entrepreneurship from scratch, how would you do it? We built out a framework to design your own program - and just about any other program you'd like - on today's pod. If you were building an MBA in entrepreneurship from scratch, how would you do it? We built out a framework to design your own program - and just about any other program you'd like - on today's pod. false full 15 5 58fc21de-29eb-4c6e-9a6e-40843b68d910 Story 3: How to sell wood for $10 when everyone else sells it for $5 Today we'll talk about a guy in the Adirondacks who sells wood for $10 when everyone else around him sells it for $5. He sells 10x more wood than all his competitors and it's all due to being able to answer one question really well. We'll dig into that question and how you can leverage it to build your business on this week's Idea to Startup. 

]]> Wed, 10 Nov 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-sell-wood-for-10-when-everyone-else-sells-it-for-5-mToz2VyM Today we'll talk about a guy in the Adirondacks who sells wood for $10 when everyone else around him sells it for $5. He sells 10x more wood than all his competitors and it's all due to being able to answer one question really well. We'll dig into that question and how you can leverage it to build your business on this week's Idea to Startup. 

]]> Story 3: How to sell wood for $10 when everyone else sells it for $5 Brian Scordato 00:10:56 Today we'll talk about a guy in the Adirondacks who sells wood for $10 when everyone else around him sells it for $5. He sells 10x more wood than all his competitors and it's all due to being able to answer one question really well. We'll dig into that question and how you can leverage it to build your business on this week's Idea to Startup. Today we'll talk about a guy in the Adirondacks who sells wood for $10 when everyone else around him sells it for $5. He sells 10x more wood than all his competitors and it's all due to being able to answer one question really well. We'll dig into that question and how you can leverage it to build your business on this week's Idea to Startup. entreprenuer, startup false full 14 5 42bc2d31-9dec-4698-9ae7-d644988e4d35 Story 2: How to motivate people The apartment I live in was on the market for a year without a bid, then sold in a bidding war for well above ask in a week. What the heck happened? Today's episode breaks down why people took action (and a framework to create it).  

]]> Wed, 3 Nov 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/part-2-three-stories-to-get-you-unstuck-how-to-create-context-HojjuThO The apartment I live in was on the market for a year without a bid, then sold in a bidding war for well above ask in a week. What the heck happened? Today's episode breaks down why people took action (and a framework to create it).  

]]> Story 2: How to motivate people Brian Scordato 00:10:49 The apartment I live in was on the market for a year without a bid, then sold in a bidding war for well above ask in a week. What the heck happened? Today's episode breaks down why people took action (and a framework to create it). The apartment I live in was on the market for a year without a bid, then sold in a bidding war for well above ask in a week. What the heck happened? Today's episode breaks down why people took action (and a framework to create it). entreprenuer, marketing, startup false full 13 5 97029f39-3964-49bb-bb19-5afc1d4c75e3 Three Stories To Get You Unstuck - Story 1: Sell The Position People keep telling us they're stuck. The next three pods are stories that'll get your juices flowing. It'll be impossible to be stuck after them. Today's is about Selling The Position - it's probably the most helpful single concept we've ever discussed on the pod.

]]> Wed, 27 Oct 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/three-stories-to-get-you-unstuck-part-1-sell-the-position-_Ijck_Dl People keep telling us they're stuck. The next three pods are stories that'll get your juices flowing. It'll be impossible to be stuck after them. Today's is about Selling The Position - it's probably the most helpful single concept we've ever discussed on the pod.

]]> Three Stories To Get You Unstuck - Story 1: Sell The Position Brian Scordato 00:09:16 People keep telling us they're stuck. The next three pods are stories that'll get your juices flowing. It'll be impossible to be stuck after them. Today's is about Selling The Position - it's probably the most helpful single concept we've ever discussed on the pod. People keep telling us they're stuck. The next three pods are stories that'll get your juices flowing. It'll be impossible to be stuck after them. Today's is about Selling The Position - it's probably the most helpful single concept we've ever discussed on the pod. entreprenuer, storytelling, startup false full 12 5 0f6e33a1-834c-4cfa-a3ce-565621839413 How to Quit Your Job and Pursue Your Startup Idea Lots of people come into our orbit because they'd like to get their startup to a point where they can quit their full-time job and transition over. Here's what you need to do before you quit - and what'll happen to you and your idea once you do. If you're looking for a kick in the ass, this might be it.


 

]]> Wed, 20 Oct 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-quit-your-job-and-pursue-your-startup-idea-Zlcbeene Lots of people come into our orbit because they'd like to get their startup to a point where they can quit their full-time job and transition over. Here's what you need to do before you quit - and what'll happen to you and your idea once you do. If you're looking for a kick in the ass, this might be it.


 

]]> How to Quit Your Job and Pursue Your Startup Idea Brian Scordato 00:20:16 Lots of people come into our orbit because they'd like to get their startup to a point where they can quit their full-time job and transition over. Here's what you need to do before you quit - and what'll happen to you and your idea once you do. If you're looking for a kick in the ass, this might be it. Lots of people come into our orbit because they'd like to get their startup to a point where they can quit their full-time job and transition over. Here's what you need to do before you quit - and what'll happen to you and your idea once you do. If you're looking for a kick in the ass, this might be it. false full 11 5 f1b33d72-0ba2-4bb5-afe3-0d35364cc02b How to Motivate Customers (and People) feat. Airstreams We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business. 

]]> Wed, 13 Oct 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-motivate-customers-and-people-feat-airstreams-whCYRiQf We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business. 

]]> How to Motivate Customers (and People) feat. Airstreams Brian Scordato 00:17:02 We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business. We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business. false full 10 5 1aa16625-ed08-41fb-af79-e15946bf4f23 MAILBAG PART 2: Testing a pasta startup, how niche is too niche, and a structure for dealing with founder stress In part two of our Mailbag series, Brian answers listener questions on how to run lean, inexpensive, fast tests on an idea that seemingly has big up front costs (we launch tests for the pasta startup), how niche is too niche, and a framework to deal with stress as a founder.

As always, thank you for the questions, and if you'd like to submit a question, email it to team@gettacklebox.com 
 

Notes:


The roles available at Oar include: 

]]> Wed, 6 Oct 2021 12:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/mailbag-part-2-testing-a-pasta-startup-how-niche-is-too-niche-and-a-structure-for-dealing-with-founder-stress-wPAa36O4 In part two of our Mailbag series, Brian answers listener questions on how to run lean, inexpensive, fast tests on an idea that seemingly has big up front costs (we launch tests for the pasta startup), how niche is too niche, and a framework to deal with stress as a founder.

As always, thank you for the questions, and if you'd like to submit a question, email it to team@gettacklebox.com 
 

Notes:


The roles available at Oar include: 

]]> MAILBAG PART 2: Testing a pasta startup, how niche is too niche, and a structure for dealing with founder stress Brian Scordato 00:18:03 In part two of our Mailbag series, Brian answers listener questions on how to run lean, inexpensive, fast tests on an idea that seemingly has big up front costs (we launch tests for the pasta startup), how niche is too niche, and a framework to deal with stress as a founder. As always, thank you for the questions, and if you'd like to submit a question, email it to team@gettacklebox.com In part two of our Mailbag series, Brian answers listener questions on how to run lean, inexpensive, fast tests on an idea that seemingly has big up front costs (we launch tests for the pasta startup), how niche is too niche, and a framework to deal with stress as a founder. As always, thank you for the questions, and if you'd like to submit a question, email it to team@gettacklebox.com funding, startup, how to build a startup, entreprenuership false full 9 5 d8d282c2-0868-4bb4-8753-62c3dd637a0a MAILBAG: Listener questions on a startup ethos, great marketing, a travel company for couples, and nootropics (sorta) Brian answers emails from listeners on a startup ethos, examples of great marketing - leveraging behavioral economics to remove friction and The Rent Is Too Damn High guy, nootropics (sort of), and the best inputs for the best outputs. We also start a travel company for couples.   

]]> Wed, 29 Sep 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/mailbag-listener-questions-on-a-startup-ethos-great-marketing-a-travel-company-for-couples-and-nootropics-sorta-D_yP_gp7 Brian answers emails from listeners on a startup ethos, examples of great marketing - leveraging behavioral economics to remove friction and The Rent Is Too Damn High guy, nootropics (sort of), and the best inputs for the best outputs. We also start a travel company for couples.   

]]> MAILBAG: Listener questions on a startup ethos, great marketing, a travel company for couples, and nootropics (sorta) Brian Scordato 00:19:15 Brian answers emails from listeners on a startup ethos, examples of great marketing - leveraging behavioral economics to remove friction and The Rent Is Too Damn High guy, nootropics (sort of), and the best inputs for the best outputs. We also start a travel company for couples. Brian answers emails from listeners on a startup ethos, examples of great marketing - leveraging behavioral economics to remove friction and The Rent Is Too Damn High guy, nootropics (sort of), and the best inputs for the best outputs. We also start a travel company for couples. false full 8 5 cc6ecd09-1d5c-43fc-9a56-fad4d8d0f258 A Treading Water Startup (feat. Scorpions and Frogs) Lots of entrepreneurs spend their time trying to figure out if their startup idea is "good." They wonder if they can raise funding and build a team. But so much of our idea evaluation ignores the most fundamental building block of a startup - the magic moment that will spur organic growth. There is no funding or team or business without that initial magic, so maybe the best route is to reverse engineer a business from that moment?

On today's episode, we talk through a startup where people gather together to tread water, comparing it to Peloton and Mirror, and talk about starting with a moment and working backwards.   

]]> Wed, 22 Sep 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/a-treading-water-startup-feat-scorpions-and-frogs-Z8kAkmZX Lots of entrepreneurs spend their time trying to figure out if their startup idea is "good." They wonder if they can raise funding and build a team. But so much of our idea evaluation ignores the most fundamental building block of a startup - the magic moment that will spur organic growth. There is no funding or team or business without that initial magic, so maybe the best route is to reverse engineer a business from that moment?

On today's episode, we talk through a startup where people gather together to tread water, comparing it to Peloton and Mirror, and talk about starting with a moment and working backwards.   

]]> A Treading Water Startup (feat. Scorpions and Frogs) Brian Scordato 00:16:41 Lots of entrepreneurs spend their time trying to figure out if their startup idea is "good." They wonder if they can raise funding and build a team. But so much of our idea evaluation ignores the most fundamental building block of a startup - the magic moment that will spur organic growth. There is no funding or team or business without that initial magic, so maybe the best route is to reverse engineer a business from that moment? On today's episode, we talk through a startup where people gather together to tread water, comparing it to Peloton and Mirror, and talk about starting with a moment and working backwards. Lots of entrepreneurs spend their time trying to figure out if their startup idea is "good." They wonder if they can raise funding and build a team. But so much of our idea evaluation ignores the most fundamental building block of a startup - the magic moment that will spur organic growth. There is no funding or team or business without that initial magic, so maybe the best route is to reverse engineer a business from that moment? On today's episode, we talk through a startup where people gather together to tread water, comparing it to Peloton and Mirror, and talk about starting with a moment and working backwards. startups, entrepreneurship false full 7 5 b236b778-2058-44d3-aec5-e614f6c63974 Hidden Lottery Tickets Are you finding your startup's hidden lottery tickets? What are the opportunities hiding in plain sight that will drastically amplify your output? We talk through Bumble, vertical farms, poker, and derivatives trading, and set up prompts for you to identify hidden lottery tickets that'll catalyze your startup.

]]> Wed, 15 Sep 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/hidden-lottery-tickets-YIeCK01D Are you finding your startup's hidden lottery tickets? What are the opportunities hiding in plain sight that will drastically amplify your output? We talk through Bumble, vertical farms, poker, and derivatives trading, and set up prompts for you to identify hidden lottery tickets that'll catalyze your startup.

]]> Hidden Lottery Tickets Brian Scordato 00:14:51 Are you finding your startup's hidden lottery tickets? What are the opportunities hiding in plain sight that will drastically amplify your output? We talk through Bumble, vertical farms, poker, and derivatives trading, and set up prompts for you to identify hidden lottery tickets that'll catalyze your startup. Are you finding your startup's hidden lottery tickets? What are the opportunities hiding in plain sight that will drastically amplify your output? We talk through Bumble, vertical farms, poker, and derivatives trading, and set up prompts for you to identify hidden lottery tickets that'll catalyze your startup. entrepreneur, startup true full 6 5 d10738cb-e580-4c11-9151-58f61795e75c Vertical Farms, Robert Frost, and Growth We are BACK.

We talk through how to approach a startup idea in a space you aren't in expert in, how to build momentum and make decisions fast, and the problem mindset. We also talk through how everyone was wrong about Robert Frost's The Road Not Taken and what that means for Brian's vertical farm startup. 

 

 

]]> Wed, 8 Sep 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/vertical-farms-robert-frost-and-growth-bdUl5PfJ We are BACK.

We talk through how to approach a startup idea in a space you aren't in expert in, how to build momentum and make decisions fast, and the problem mindset. We also talk through how everyone was wrong about Robert Frost's The Road Not Taken and what that means for Brian's vertical farm startup. 

 

 

]]> Vertical Farms, Robert Frost, and Growth Brian Scordato 00:15:32 We are BACK. We talk through how to approach a startup idea in a space you aren't in expert in, how to build momentum and make decisions fast, and the problem mindset. We also talk through how everyone was wrong about Robert Frost's The Road Not Taken and what that means for Brian's vertical farm startup. We are BACK. We talk through how to approach a startup idea in a space you aren't in expert in, how to build momentum and make decisions fast, and the problem mindset. We also talk through how everyone was wrong about Robert Frost's The Road Not Taken and what that means for Brian's vertical farm startup. startups, startup idea, entreprenuership false full 5 5 e049998a-92fe-40a1-b25a-e96bf3b85f53 INTERVIEW: Jeff Sheldon, Founder @ Ugmonk Jeff Sheldon is the founder of Ugmonk, a company I have an enormous amount of admiration for. It's a thoughtful, purposeful, highly effective business that creates and curates beautifully designed products. Jeff has run and grown the business slowly and sustainably (without funding), building an incredibly engaged customer base. This strong customer affinity allows him to launch products through crowdfunding campaigns without a massive marketing budget.

We talk through how he built Ugmonk, how he thinks about curation and design, and we go deep on his most recent Kickstarter campaign - a ~half million dollar raise for Analog.  

]]> Wed, 30 Jun 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-jeff-sheldon-founder-ugmonk-6NfDT5h2 Jeff Sheldon is the founder of Ugmonk, a company I have an enormous amount of admiration for. It's a thoughtful, purposeful, highly effective business that creates and curates beautifully designed products. Jeff has run and grown the business slowly and sustainably (without funding), building an incredibly engaged customer base. This strong customer affinity allows him to launch products through crowdfunding campaigns without a massive marketing budget.

We talk through how he built Ugmonk, how he thinks about curation and design, and we go deep on his most recent Kickstarter campaign - a ~half million dollar raise for Analog.  

]]> INTERVIEW: Jeff Sheldon, Founder @ Ugmonk Brian Scordato 00:39:41 Jeff Sheldon is the founder of Ugmonk, a company I have an enormous amount of admiration for. It's a thoughtful, purposeful, highly effective business that creates and curates beautifully designed products. Jeff has run and grown the business slowly and sustainably (without funding), building an incredibly engaged customer base. This strong customer affinity allows him to launch products through crowdfunding campaigns without a massive marketing budget. We talk through how he built Ugmonk, how he thinks about curation and design, and we go deep on his most recent Kickstarter campaign - a ~half million dollar raise for Analog. Jeff Sheldon is the founder of Ugmonk, a company I have an enormous amount of admiration for. It's a thoughtful, purposeful, highly effective business that creates and curates beautifully designed products. Jeff has run and grown the business slowly and sustainably (without funding), building an incredibly engaged customer base. This strong customer affinity allows him to launch products through crowdfunding campaigns without a massive marketing budget. We talk through how he built Ugmonk, how he thinks about curation and design, and we go deep on his most recent Kickstarter campaign - a ~half million dollar raise for Analog. founder, accelerator, startup, entrepreneurship false full 4 5 72a42e35-7d07-4fdf-9850-7cf9ab36dcc3 How to Not Waste Your Life The past 15 months kicked our butts. We all picked up some terrible habits, and we get a pass for it. But now it's time to dig ourselves out of the hole.

This episode goes through three questions that'll help you refocus, tactics to find your North Star, and a framework to reset your inputs. There's never been a better time to build a startup, and if you haven't got an idea or are deciding between a few - this is the place to start. 

]]> Wed, 23 Jun 2021 12:32:02 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-not-waste-your-life-D_bLZSTr The past 15 months kicked our butts. We all picked up some terrible habits, and we get a pass for it. But now it's time to dig ourselves out of the hole.

This episode goes through three questions that'll help you refocus, tactics to find your North Star, and a framework to reset your inputs. There's never been a better time to build a startup, and if you haven't got an idea or are deciding between a few - this is the place to start. 

]]> How to Not Waste Your Life Brian Scordato 00:14:53 The past 15 months kicked our butts. We all picked up some terrible habits, and we get a pass for it. But now it's time to dig ourselves out of the hole. This episode goes through three questions that'll help you refocus, tactics to find your North Star, and a framework to reset your inputs. There's never been a better time to build a startup, and if you haven't got an idea or are deciding between a few - this is the place to start. The past 15 months kicked our butts. We all picked up some terrible habits, and we get a pass for it. But now it's time to dig ourselves out of the hole. This episode goes through three questions that'll help you refocus, tactics to find your North Star, and a framework to reset your inputs. There's never been a better time to build a startup, and if you haven't got an idea or are deciding between a few - this is the place to start. false full 3 5 452e72ee-a165-4c66-bc83-5f27b8cd11d9 Inertia - The Only Thing That Matters Inertia is the tendency to not change. Everyone is on a path driven by inertia, which leads just about everyone to always repeat the same things. Which is a problem if you're starting a startup, since you need people to do something different (buy your thing).

In this episode we talk through inertia and how to build startups that leverage it vs. fight it, with cameos from Javier the Hot Air Balloon Guy, Erin Andrews, and Donald Trump. 

 

 

]]> Wed, 9 Jun 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/inertia-the-only-thing-that-matters-ga2QDLpA Inertia is the tendency to not change. Everyone is on a path driven by inertia, which leads just about everyone to always repeat the same things. Which is a problem if you're starting a startup, since you need people to do something different (buy your thing).

In this episode we talk through inertia and how to build startups that leverage it vs. fight it, with cameos from Javier the Hot Air Balloon Guy, Erin Andrews, and Donald Trump. 

 

 

]]> Inertia - The Only Thing That Matters Brian Scordato 00:18:43 Inertia is the tendency to not change. Everyone is on a path driven by inertia, which leads just about everyone to always repeat the same things. Which is a problem if you're starting a startup, since you need people to do something different (buy your thing). In this episode we talk through inertia and how to build startups that leverage it vs. fight it, with cameos from Javier the Hot Air Balloon Guy, Erin Andrews, and Donald Trump. Inertia is the tendency to not change. Everyone is on a path driven by inertia, which leads just about everyone to always repeat the same things. Which is a problem if you're starting a startup, since you need people to do something different (buy your thing). In this episode we talk through inertia and how to build startups that leverage it vs. fight it, with cameos from Javier the Hot Air Balloon Guy, Erin Andrews, and Donald Trump. founder, accelerator, startup, entrepreneurship false full 2 5 f03a2223-2475-443a-90a4-ac166f2b8a5c INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail Today we've got Tom Eisenmann on the pod. He's an entrepreneurship teacher at HBS and the author of the white-hot startup book "Why Startups Fail." We had a blast talking through all the mistakes startups make and the best ways to avoid them. We also talk through how to validate when you've got big up front costs, when domain experts are important (and when they're not), and how to start the gig-economy version of the private chef. 

]]> Wed, 12 May 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-tom-eisenmann-hbs-on-why-startups-fail-R6U_bCsg Today we've got Tom Eisenmann on the pod. He's an entrepreneurship teacher at HBS and the author of the white-hot startup book "Why Startups Fail." We had a blast talking through all the mistakes startups make and the best ways to avoid them. We also talk through how to validate when you've got big up front costs, when domain experts are important (and when they're not), and how to start the gig-economy version of the private chef. 

]]> INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail Brian Scordato 00:48:02 Today we've got Tom Eisenmann on the pod. He's an entrepreneurship teacher at HBS and the author of the white-hot startup book "Why Startups Fail." We had a blast talking through all the mistakes startups make and the best ways to avoid them. We also talk through how to validate when you've got big up front costs, when domain experts are important (and when they're not), and how to start the gig-economy version of the private chef. Today we've got Tom Eisenmann on the pod. He's an entrepreneurship teacher at HBS and the author of the white-hot startup book "Why Startups Fail." We had a blast talking through all the mistakes startups make and the best ways to avoid them. We also talk through how to validate when you've got big up front costs, when domain experts are important (and when they're not), and how to start the gig-economy version of the private chef. false full 1 5 04309fea-c226-46fe-a863-4ef395d34a64 How to Choose the Right Customer (ITS Classic) There’s one decision that early stage founders make that can drastically tip the tables in their favor.  This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. 

]]> Wed, 5 May 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-choose-the-right-customer-its-classic-iYHQiRP9 There’s one decision that early stage founders make that can drastically tip the tables in their favor.  This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. 

]]> How to Choose the Right Customer (ITS Classic) Brian Scordato 00:20:47 There’s one decision that early stage founders make that can drastically tip the tables in their favor. This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. There’s one decision that early stage founders make that can drastically tip the tables in their favor. This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. false full 16 4 2a04b561-3e2a-4165-9c0d-0fc982c73505 Is Your Startup Idea Good? (ITS Classic) This week's ITS Classic covers whether your startup idea is any good. We talk through a failed startup Brian ran called Find Your Lobster, present a framework to ensure you choose the startup idea that best matches your skillset, and how to stay away from the dreaded Whisper Idea. 

]]> Wed, 28 Apr 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/is-your-startup-idea-good-its-classic-a7WVDaXq This week's ITS Classic covers whether your startup idea is any good. We talk through a failed startup Brian ran called Find Your Lobster, present a framework to ensure you choose the startup idea that best matches your skillset, and how to stay away from the dreaded Whisper Idea. 

]]> Is Your Startup Idea Good? (ITS Classic) Brian Scordato 00:21:28 This week's ITS Classic covers whether your startup idea is any good. We talk through a failed startup Brian ran called Find Your Lobster, present a framework to ensure you choose the startup idea that best matches your skillset, and how to stay away from the dreaded Whisper Idea. This week's ITS Classic covers whether your startup idea is any good. We talk through a failed startup Brian ran called Find Your Lobster, present a framework to ensure you choose the startup idea that best matches your skillset, and how to stay away from the dreaded Whisper Idea. false full 15 4 b7496fef-ee18-4e95-8942-e483d1dd359e How To Be A Great Storyteller (ITS Classic) I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product.

 

Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer.  

 

]]> Wed, 21 Apr 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-be-a-great-storyteller-its-classic-7kfdAySP I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product.

 

Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer.  

 

]]> How To Be A Great Storyteller (ITS Classic) Brian Scordato 00:17:57 I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product. Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer. I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product. Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer. false full 14 4 cde0e994-5e87-4f59-add6-fd07ba64c71b How to Prioritize and Build a Personal Operating System (ITS classic) We revisit an episode from the early days of the podcast on an operating system for founders. Not everything I say here has stuck, and not everything I do I recommend. But the bones of this podcast are rock solid. Being thoughtful about how you work and what you work on is the key for building a startup in the margins. And, everyone has more margins now. If you're one of the people who isn't going to have to commute again, this is your chance. Build an internal operating system so you maximize your output without burning out or killing your creativity.

 

 

]]> Wed, 14 Apr 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-prioritize-and-build-a-personal-operating-system-its-classic-9ZSGBI9a We revisit an episode from the early days of the podcast on an operating system for founders. Not everything I say here has stuck, and not everything I do I recommend. But the bones of this podcast are rock solid. Being thoughtful about how you work and what you work on is the key for building a startup in the margins. And, everyone has more margins now. If you're one of the people who isn't going to have to commute again, this is your chance. Build an internal operating system so you maximize your output without burning out or killing your creativity.

 

 

]]> How to Prioritize and Build a Personal Operating System (ITS classic) Brian Scordato 00:24:58 We revisit an episode from the early days of the podcast on an operating system for founders. Not everything I say here has stuck, and not everything I do I recommend. But the bones of this podcast are rock solid. Being thoughtful about how you work and what you work on is the key for building a startup in the margins. And, everyone has more margins now. If you're one of the people who isn't going to have to commute again, this is your chance. Build an internal operating system so you maximize your output without burning out or killing your creativity. We revisit an episode from the early days of the podcast on an operating system for founders. Not everything I say here has stuck, and not everything I do I recommend. But the bones of this podcast are rock solid. Being thoughtful about how you work and what you work on is the key for building a startup in the margins. And, everyone has more margins now. If you're one of the people who isn't going to have to commute again, this is your chance. Build an internal operating system so you maximize your output without burning out or killing your creativity. funding, founder, entrepreneur, accelerator, startup false full 13 4 9783d0ab-6ff4-4de7-9ab5-4f352a34e1e0 How to lose 1.8 billion dollars in 10 days Predicting a startup will fail is like betting every number on the roulette wheel except that green double zero and then puffing out your chest when one of your numbers hits. It's just not impressive to predict that something going up against overwhelming odds won't beat those odds.

And yet.... Sometimes people build startups like horses asses. And in that case, they need to be called out.

This podcast originally aired the day Quibi launched back in April of 2020 and gave the company 18 months to survive. It didn't come close. This podcast isn't dancing on the grave of a company that failed. It's pointing out all the completely predictable and avoidable mistakes the company made so you won't make them, too. 

]]> Wed, 7 Apr 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-lose-18-billion-dollars-in-10-days-796MPJ8A Predicting a startup will fail is like betting every number on the roulette wheel except that green double zero and then puffing out your chest when one of your numbers hits. It's just not impressive to predict that something going up against overwhelming odds won't beat those odds.

And yet.... Sometimes people build startups like horses asses. And in that case, they need to be called out.

This podcast originally aired the day Quibi launched back in April of 2020 and gave the company 18 months to survive. It didn't come close. This podcast isn't dancing on the grave of a company that failed. It's pointing out all the completely predictable and avoidable mistakes the company made so you won't make them, too. 

]]> How to lose 1.8 billion dollars in 10 days Brian Scordato 00:23:58 Predicting a startup will fail is like betting every number on the roulette wheel except that green double zero and then puffing out your chest when one of your numbers hits. It's just not impressive to predict that something going up against overwhelming odds won't beat those odds. And yet.... Sometimes people build startups like horses asses. And in that case, they need to be called out. This podcast originally aired the day Quibi launched back in April of 2020 and gave the company 18 months to survive. It didn't come close. This podcast isn't dancing on the grave of a company that failed. It's pointing out all the completely predictable and avoidable mistakes the company made so you won't make them, too. Predicting a startup will fail is like betting every number on the roulette wheel except that green double zero and then puffing out your chest when one of your numbers hits. It's just not impressive to predict that something going up against overwhelming odds won't beat those odds. And yet.... Sometimes people build startups like horses asses. And in that case, they need to be called out. This podcast originally aired the day Quibi launched back in April of 2020 and gave the company 18 months to survive. It didn't come close. This podcast isn't dancing on the grave of a company that failed. It's pointing out all the completely predictable and avoidable mistakes the company made so you won't make them, too. false full 12 4 51343a1c-2c1f-4d77-bc4d-9c8969f7d876 Curiosity and Space We're told the curious entrepreneurs are the most successful. But we're also told we need to be experts for our startups to work. How do you balance being curious and learning with being seen as an expert?

Today, we explore curiosity through one of the best founders to ever go through Tacklebox, and through another founder just getting started building something in the Space...space.

]]> Wed, 31 Mar 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/curiosity-and-space-qrOppJ_I We're told the curious entrepreneurs are the most successful. But we're also told we need to be experts for our startups to work. How do you balance being curious and learning with being seen as an expert?

Today, we explore curiosity through one of the best founders to ever go through Tacklebox, and through another founder just getting started building something in the Space...space.

]]> Curiosity and Space Brian Scordato 00:12:00 We're told the curious entrepreneurs are the most successful. But we're also told we need to be experts for our startups to work. How do you balance being curious and learning with being seen as an expert? Today, we explore curiosity through one of the best founders to ever go through Tacklebox, and through another founder just getting started building something in the Space...space. We're told the curious entrepreneurs are the most successful. But we're also told we need to be experts for our startups to work. How do you balance being curious and learning with being seen as an expert? Today, we explore curiosity through one of the best founders to ever go through Tacklebox, and through another founder just getting started building something in the Space...space. funding, vc, founder, accelerator, startup false full 11 4 fc1d6132-3ecf-4eea-b592-d79fb7445e56 Survivorship Bias, Base Rates, and Librarians You get startup advice constantly. Your ears probably perk up when it comes from an entrepreneur that's been successful. But what should you listen to? What's still relevant? How can you evaluate if the tactics an entrepreneur suggests are right for you? 

Today we talk through survivorship bias, how to take advice, how to check base rates, and how to decide on the right strategies for your startup. Plus, librarians, salespeople, and adultery. 

]]> Wed, 24 Mar 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/survivorship-bias-base-rates-and-librarians-gUXV7oZF You get startup advice constantly. Your ears probably perk up when it comes from an entrepreneur that's been successful. But what should you listen to? What's still relevant? How can you evaluate if the tactics an entrepreneur suggests are right for you? 

Today we talk through survivorship bias, how to take advice, how to check base rates, and how to decide on the right strategies for your startup. Plus, librarians, salespeople, and adultery. 

]]> Survivorship Bias, Base Rates, and Librarians Brian Scordato 00:14:23 You get startup advice constantly. Your ears probably perk up when it comes from an entrepreneur that's been successful. But what should you listen to? What's still relevant? How can you evaluate if the tactics an entrepreneur suggests are right for you? Today we talk through how to take advice, how to check base rates, and how to decide on the right strategies for your startup. Plus, librarians, salespeople, and adultery. You get startup advice constantly. Your ears probably perk up when it comes from an entrepreneur that's been successful. But what should you listen to? What's still relevant? How can you evaluate if the tactics an entrepreneur suggests are right for you? Today we talk through how to take advice, how to check base rates, and how to decide on the right strategies for your startup. Plus, librarians, salespeople, and adultery. funding, founder, entrepreneur, accelerator, startup false full 10 4 59b17ed5-3460-4bf9-814d-e8e7a0e25cb5 Let It Go Today we'll talk about how to pick what you work on - we need to ensure you're spending your time on things that'll actually matter. We'll do it through the lens of the greatest company ever built. 

We also wrap up Problems + Opportunities and get some guidance from Peter Drucker.  

]]> Wed, 17 Mar 2021 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/let-it-go-ntMVewJe Today we'll talk about how to pick what you work on - we need to ensure you're spending your time on things that'll actually matter. We'll do it through the lens of the greatest company ever built. 

We also wrap up Problems + Opportunities and get some guidance from Peter Drucker.  

]]> Let It Go Brian Scordato 00:15:21 Today we'll talk about how to pick what you work on - we need to ensure you're spending your time on things that'll actually matter. We'll do it through the lens of the greatest company ever built. We also wrap up Problems + Opportunities and get some guidance from Peter Drucker. Today we'll talk about how to pick what you work on - we need to ensure you're spending your time on things that'll actually matter. We'll do it through the lens of the greatest company ever built. We also wrap up Problems + Opportunities and get some guidance from Peter Drucker. funding, incubator, founder, entrepreneur, accelerator, startup, peter drucker, growth false full 9 4 dfc8d7e2-e05c-4970-8940-80704ff93b0f This Too Shall Pasta (Vision + Part II of Problems vs. Opportunities) Last week, we laid out the Problems vs. Opportunities (PVO) framework. This week, we dive deeper into the "vision" part of the framework, helping you identify and follow your North Star.

We use This Too Shall Pasta, a gluten free DTC pasta company, to dig deeper into the PVO process. 

]]> Wed, 10 Mar 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/this-too-shall-pasta-vision-part-ii-of-problems-vs-opportunities-Nk_VBbpO Last week, we laid out the Problems vs. Opportunities (PVO) framework. This week, we dive deeper into the "vision" part of the framework, helping you identify and follow your North Star.

We use This Too Shall Pasta, a gluten free DTC pasta company, to dig deeper into the PVO process. 

]]> This Too Shall Pasta (Vision + Part II of Problems vs. Opportunities) Brian Scordato 00:14:10 Last week, we laid out the Problems vs. Opportunities (PVO) framework. This week, we dive deeper into the "vision" part of the framework, helping you identify and follow your North Star. We use This Too Shall Pasta, a gluten free DTC pasta company, to dig deeper into the PVO process. Last week, we laid out the Problems vs. Opportunities (PVO) framework. This week, we dive deeper into the "vision" part of the framework, helping you identify and follow your North Star. We use This Too Shall Pasta, a gluten free DTC pasta company, to dig deeper into the PVO process. pasta, netflix, founder, accelerator, startup, entreprenuership false full 8 4 c65a56a3-b7e5-446f-8b4f-c2e8fbd05b58 Problems and Opportunities Today we're talking about problems vs. opportunities. It's easy for entrepreneurs to spend their time putting out fires - they're often the only ones who will. But it's far more important to block off time to identify and pursue opportunities that'll create asymmetric value.

We discuss a framework for identifying, prioritizing, and pursuing opportunities. Also, Steph Curry and how to say "razorblades" with a flawless Australian accent. 

]]> Wed, 3 Mar 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/problems-and-opportunities-kNRtom97 Today we're talking about problems vs. opportunities. It's easy for entrepreneurs to spend their time putting out fires - they're often the only ones who will. But it's far more important to block off time to identify and pursue opportunities that'll create asymmetric value.

We discuss a framework for identifying, prioritizing, and pursuing opportunities. Also, Steph Curry and how to say "razorblades" with a flawless Australian accent. 

]]> Problems and Opportunities Brian Scordato 00:18:59 Today we're talking about problems vs. opportunities. It's easy for entrepreneurs to spend their time putting out fires - they're often the only ones who will. But it's far more important to block off time to identify and pursue opportunities that'll create asymmetric value. We discuss a framework for identifying, prioritizing, and pursuing opportunities. Also, Steph Curry and how to say "razorblades" with a flawless Australian accent. Today we're talking about problems vs. opportunities. It's easy for entrepreneurs to spend their time putting out fires - they're often the only ones who will. But it's far more important to block off time to identify and pursue opportunities that'll create asymmetric value. We discuss a framework for identifying, prioritizing, and pursuing opportunities. Also, Steph Curry and how to say "razorblades" with a flawless Australian accent. steph curry, founder, entrepreneur, accelerator, startup false full 7 4 0207a1d5-ae52-4fce-840d-d644ce3697e2 The Case For Now Three numbers and a story show the path for startups during a uniquely difficult but opportunity filled time. The goal of today's podcast is grounding and motivation. And pizza dough.

We talk through opportunities for compound interest, knowledge growth, and the $32 trillion dollars that will change the startup market. 

]]> Wed, 24 Feb 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-case-for-now-r8XCPwHr Three numbers and a story show the path for startups during a uniquely difficult but opportunity filled time. The goal of today's podcast is grounding and motivation. And pizza dough.

We talk through opportunities for compound interest, knowledge growth, and the $32 trillion dollars that will change the startup market. 

]]> The Case For Now Brian Scordato 00:13:18 Three numbers and a story show the path for startups during a uniquely difficult but opportunity filled time. The goal of today's podcast is grounding and motivation. And pizza dough. We talk through opportunities for compound interest, knowledge growth, and the $32 trillion dollars that will change the startup market. Three numbers and a story show the path for startups during a uniquely difficult but opportunity filled time. The goal of today's podcast is grounding and motivation. And pizza dough. We talk through opportunities for compound interest, knowledge growth, and the $32 trillion dollars that will change the startup market. founder, entrepreneur, accelerator, startup false full 6 4 c0b651d9-6266-4fcb-9a21-6a83694d3de4 What To Do About Competition (The Gift of "Which") What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react?  What do you focus on? What do you stop doing?

Can you still... exist?

We talk through exactly what to do with competitors and discuss the "Gift of Which."

The goods: 

]]> Wed, 17 Feb 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/what-to-do-about-competition-the-gift-of-which-P1Szc2dn What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react?  What do you focus on? What do you stop doing?

Can you still... exist?

We talk through exactly what to do with competitors and discuss the "Gift of Which."

The goods: 

]]> What To Do About Competition (The Gift of "Which") Brian Scordato 00:12:11 What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react? What do you focus on? What do you stop doing? Can you still... exist? We talk through exactly what to do with competitors and discuss the "Gift of Which." What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react? What do you focus on? What do you stop doing? Can you still... exist? We talk through exactly what to do with competitors and discuss the "Gift of Which." founder, entrepreneur, startup, competition true full 5 4 ca765c0f-6ef7-4abe-ae93-ecfd5aec379d How to Sell A Protein Bar in Seven(ish) Minutes What if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archetypes to find the best possible customer to catalyze the business. 

The goods: 

 

]]> Wed, 10 Feb 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-sell-a-protein-bar-in-sevenish-minutes-VIddlnGg What if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archetypes to find the best possible customer to catalyze the business. 

The goods: 

 

]]> How to Sell A Protein Bar in Seven(ish) Minutes Brian Scordato 00:15:28 What if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archetypes to find the best possible customer to catalyze the business. What if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archetypes to find the best possible customer to catalyze the business. founder, accelerator, startup, sales, entrepreneurship false full 4 4 e7b45658-ad7a-4cfa-99e4-6a9b5a6a36a8 Mini Series Ep 3: A Bunch of Tests and an Epiphany The third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on customer, channel, landing page, and call-to-action.

Plus, why atheists don't sell their soul and York Peppermint Patties.  

The goods: 

]]> Wed, 3 Feb 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/mini-series-ep-3-a-bunch-of-tests-and-an-epiphany-lxxgAR1h The third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on customer, channel, landing page, and call-to-action.

Plus, why atheists don't sell their soul and York Peppermint Patties.  

The goods: 

]]> Mini Series Ep 3: A Bunch of Tests and an Epiphany Brian Scordato 00:20:23 The third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on customer, channel, landing page, and call-to-action. Plus, why atheists don't sell their soul and York Peppermint Patties. The third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on customer, channel, landing page, and call-to-action. Plus, why atheists don't sell their soul and York Peppermint Patties. founder, entrepreneur, accelerator, startup false full 3 4 323cbf9a-e879-439e-999a-cdebb9c1d82e Mini Series Ep 2 - We're Starting a Startup - Making Customer Interviews Doable Episode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm feedback, and play clips from some of the interviews we ran. We also talk about Baked By Melissa cupcakes an uncomfortable amount. 

Big thank you to the customers we interviewed, including:

And a few other things we mention: 

]]> Wed, 27 Jan 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/mini-series-ep-2-were-starting-a-startup-making-customer-interviews-doable-32dXdmti Episode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm feedback, and play clips from some of the interviews we ran. We also talk about Baked By Melissa cupcakes an uncomfortable amount. 

Big thank you to the customers we interviewed, including:

And a few other things we mention: 

]]> Mini Series Ep 2 - We're Starting a Startup - Making Customer Interviews Doable Brian Scordato 00:24:12 Episode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm feedback, and play clips from some of the interviews we ran. We also talk about Baked By Melissa cupcakes an uncomfortable amount. Episode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm feedback, and play clips from some of the interviews we ran. We also talk about Baked By Melissa cupcakes an uncomfortable amount. founder, accelerator, startup, entrepreneurship false full 2 4 69b3b69b-add2-4467-96c2-fe069d588526 Mini Series Kickoff - Picking The Startup Idea We'll Start It was bound to happen. We're starting a startup idea on... Idea to Startup. Someone reached out basically daring us to, and we couldn't say no.

Today, we'll run three startup ideas through our Idea Resume framework that evaluates an idea at the earliest stages. Then, we'll pick the one we'll start over the next set of episodes.

]]> Wed, 20 Jan 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/mini-series-kickoff-picking-the-startup-idea-well-start-53h7uDfs It was bound to happen. We're starting a startup idea on... Idea to Startup. Someone reached out basically daring us to, and we couldn't say no.

Today, we'll run three startup ideas through our Idea Resume framework that evaluates an idea at the earliest stages. Then, we'll pick the one we'll start over the next set of episodes.

]]> Mini Series Kickoff - Picking The Startup Idea We'll Start Brian Scordato 00:25:46 It was bound to happen. We're starting a startup idea on... Idea to Startup. Someone reached out basically daring us to, and we couldn't say no. Today, we'll run three startup ideas through our Idea Resume framework that evaluates an idea at the earliest stages. Then, we'll pick the one we'll start over the next set of episodes. It was bound to happen. We're starting a startup idea on... Idea to Startup. Someone reached out basically daring us to, and we couldn't say no. Today, we'll run three startup ideas through our Idea Resume framework that evaluates an idea at the earliest stages. Then, we'll pick the one we'll start over the next set of episodes. false full 1 4 a8b74800-8a77-4f05-aa4f-8b8d73a6f8cf How To Get Your First 1,000 Customers (feat. Pizza) Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong.

We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. 

* Tacklebox + Self-Serve Product

]]> Wed, 13 Jan 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-get-your-first-1-000-customers-feat-pizza-HT_6Nd5i Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong.

We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. 

* Tacklebox + Self-Serve Product

]]> How To Get Your First 1,000 Customers (feat. Pizza) Brian Scordato 00:20:26 Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong. We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong. We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. founder, accelerator, startup, entrepreneurship false full 16 3 4b4d377b-ac42-4697-9bf9-474cfe92cc03 The Sasquatch Problem (Are You Passionate Enough About Your Startup Idea?) We're told we need to be head over heels passionate about our startup for it to succeed. Is that... true?
What if we haven't found something we're that passionate about - does that mean we shouldn't start it?How do you find something you're passionate enough about to build a company around?
Is Sasquatch Real?  

The answers to these and more on this week's Idea to Startup Pod. 

]]> Wed, 6 Jan 2021 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-sasquatch-problem-are-you-passionate-enough-about-your-startup-idea-mCrOTmSo We're told we need to be head over heels passionate about our startup for it to succeed. Is that... true?
What if we haven't found something we're that passionate about - does that mean we shouldn't start it?How do you find something you're passionate enough about to build a company around?
Is Sasquatch Real?  

The answers to these and more on this week's Idea to Startup Pod. 

]]> The Sasquatch Problem (Are You Passionate Enough About Your Startup Idea?) Brian Scordato 00:14:41 We're told we need to be head over heels passionate about our startup for it to succeed. Is that... true? What if we haven't found something we're that passionate about - does that mean we shouldn't start it? How do you find something you're passionate enough about to build a company around? Is Sasquatch Real? The answers to these and more on this week's Idea to Startup Pod. We're told we need to be head over heels passionate about our startup for it to succeed. Is that... true? What if we haven't found something we're that passionate about - does that mean we shouldn't start it? How do you find something you're passionate enough about to build a company around? Is Sasquatch Real? The answers to these and more on this week's Idea to Startup Pod. founder, accelerator, startup, entrepreneurship false full 15 3 c63cd719-57fc-40c7-ae5b-e9a22f972880 Three Stories for People Starting Startups in 2021 We'll look back on 2021 as the best year to start a startup in the past 50. The world we're returning to will be a lot different from the one we left, and people will start meaningful companies to bridge that gap. Hopefully, one of those people is you.

Here are three stories that'll help you position yourself and your startup to succeed in 2021. 

Show Notes

Tacklebox Self Serve
Tacklebox Cohort
Pixar 22 Rules of Storytelling 
Madlib “I’m building X to capitalize on the confluence of these three trends - A, B, and C. I’m uniquely positioned to build X because of the perspective I gained from D, E, and F - (where D, E, and F are networks, experience, and skillsets that create a venn diagram very few other people sit in the middle of). The biggest assumption I’m making is G, and I’ve run K tests to start proving to myself that the risk is worth taking. I’m confident this is a problem that needs solving because of Z (where Z is an observed behavior of a specific customer you’ll start with and also the beachhead of a larger market).”

 

]]> Wed, 30 Dec 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/three-stories-for-people-starting-startups-in-2021-DsjRqcSj We'll look back on 2021 as the best year to start a startup in the past 50. The world we're returning to will be a lot different from the one we left, and people will start meaningful companies to bridge that gap. Hopefully, one of those people is you.

Here are three stories that'll help you position yourself and your startup to succeed in 2021. 

Show Notes

Tacklebox Self Serve
Tacklebox Cohort
Pixar 22 Rules of Storytelling 
Madlib “I’m building X to capitalize on the confluence of these three trends - A, B, and C. I’m uniquely positioned to build X because of the perspective I gained from D, E, and F - (where D, E, and F are networks, experience, and skillsets that create a venn diagram very few other people sit in the middle of). The biggest assumption I’m making is G, and I’ve run K tests to start proving to myself that the risk is worth taking. I’m confident this is a problem that needs solving because of Z (where Z is an observed behavior of a specific customer you’ll start with and also the beachhead of a larger market).”

 

]]> Three Stories for People Starting Startups in 2021 Brian Scordato 00:19:37 We'll look back on 2021 as the best year to start a startup in the past 50. The world we're returning to will be a lot different from the one we left, and people will start meaningful companies to bridge that gap. Hopefully, one of those people is you. Here are three stories that'll help you position yourself and your startup to succeed in 2021. We'll look back on 2021 as the best year to start a startup in the past 50. The world we're returning to will be a lot different from the one we left, and people will start meaningful companies to bridge that gap. Hopefully, one of those people is you. Here are three stories that'll help you position yourself and your startup to succeed in 2021. founder, business, startup, entrepreneurship, growth false full 14 3 dd2e1248-d25d-4fd3-8fa1-64f027c198f3 Make A Billion Dollars That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too.

Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes.

Show Notes:

]]> Wed, 23 Dec 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/make-a-billion-dollars-kW7TNQeB That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too.

Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes.

Show Notes:

]]> Make A Billion Dollars Brian Scordato 00:19:37 That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too. Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes. That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too. Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes. startups, entrepreneur, business, good reads, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 13 3 9207b839-4a59-4145-85a7-d8bfbf6db13c Make $1,000 Today That title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup.

This episode is for people who are stuck - people who want to start something but can’t figure out the best way to go about doing it. People who are overwhelmed by what starting a startup might entail.

We make it easy for you.

Show Notes:

]]> Wed, 16 Dec 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/make-1-000-today-bjZAKqzz That title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup.

This episode is for people who are stuck - people who want to start something but can’t figure out the best way to go about doing it. People who are overwhelmed by what starting a startup might entail.

We make it easy for you.

Show Notes:

]]> Make $1,000 Today Brian Scordato 00:17:01 That title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup. This episode is for people who are stuck - people who want to start something but can’t figure out the best way to go about doing it. People who are overwhelmed by what starting a startup might entail. We make it easy for you. That title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup. This episode is for people who are stuck - people who want to start something but can’t figure out the best way to go about doing it. People who are overwhelmed by what starting a startup might entail. We make it easy for you. startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 12 3 0e3117b5-2e52-4539-a5c4-805c15e2ad6e The Holiday Mailbag Today we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah.

Show Notes:

]]> Wed, 9 Dec 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-holiday-mailbag-B8jkrbfG Today we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah.

Show Notes:

]]> The Holiday Mailbag Brian Scordato 00:22:11 Today we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah. Today we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah. startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 11 3 4da91f24-1741-466a-8c92-9577abe9ce65 The Counterintuitive Way To Get Your First Customers This episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter.

Show Notes:

]]> Wed, 2 Dec 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-counterintuitive-way-to-get-your-first-customers-qnEivc49 This episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter.

Show Notes:

]]> The Counterintuitive Way To Get Your First Customers Brian Scordato 00:20:32 This episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter. This episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter. startups, black friday marketing, entrepreneur, business, black friday, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 10 3 375e51f7-976b-4338-a77b-19a8a68249b4 How Will I Know? Entrepreneurs favorite questions all begin with “how will I know..”

The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does.

Show Notes:

]]> Wed, 25 Nov 2020 16:03:28 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-will-i-know-Nvpgq0_Y Entrepreneurs favorite questions all begin with “how will I know..”

The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does.

Show Notes:

]]> How Will I Know? Brian Scordato 00:20:51 Entrepreneurs favorite questions all begin with “how will I know..” The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does. Entrepreneurs favorite questions all begin with “how will I know..” The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does. startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 9 3 78b7d474-a182-4879-8861-b18eec7a2108 Do The Thing (Motion vs. Action) It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection.

We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action.

Show Notes:

]]> Wed, 18 Nov 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/do-the-thing-motion-vs-action-Jd_Nomv6 It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection.

We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action.

Show Notes:

]]> Do The Thing (Motion vs. Action) Brian Scordato 00:17:25 It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection. We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action. It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection. We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action. startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 8 3 66853a25-f782-4eac-8b05-3b9d6071da5a Are You Good Enough? Imposter syndrome kills more startups than not finding a cofounder, competition, or  funding ever could.

Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive?

What happens if you don’t?  

Show Notes:

]]> Wed, 11 Nov 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/are-you-good-enough-90jx73JR Imposter syndrome kills more startups than not finding a cofounder, competition, or  funding ever could.

Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive?

What happens if you don’t?  

Show Notes:

]]> Are You Good Enough? Brian Scordato 00:16:12 Imposter syndrome kills more startups than not finding a cofounder, competition, or funding ever could. Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive? What happens if you don’t? Imposter syndrome kills more startups than not finding a cofounder, competition, or funding ever could. Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive? What happens if you don’t? startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 7 3 80b818e8-1d5b-4f70-8628-e0c76b2718f8 How to be Resilient (feat. IOUs) Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood.

Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em.

]]> Wed, 4 Nov 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-be-resilient-feat-ious-fxmhkSWB Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood.

Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em.

]]> How to be Resilient (feat. IOUs) Brian Scordato 00:16:06 Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood. Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em. Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood. Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em. resiliency, startups, entrepreneur, business, ious, acquisition, iou, accelerator, startup, new business, accelerators, resilient, startup education, customer false full 6 3 3bc30d58-be88-44d6-8fd4-1ecefec01230 How to Differentiate Your Startup (feat. Crabs + Running Shoes) Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.

Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.

]]> Wed, 28 Oct 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-differentiate-your-startup-feat-crabs-running-shoes-jzlgAQTb Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.

Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.

]]> How to Differentiate Your Startup (feat. Crabs + Running Shoes) Brian Scordato 00:18:09 Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral. Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space. Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral. Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space. startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 5 3 20d14865-1459-40ec-a3a7-cd3e5b3cd33d Start a Wine Company in 17 Minutes Not all ideas start with the level of insight needed to build a differentiated company.

Today, we’ll take a run of the mill idea and show you how to build a differentiated product. Specifically, we’ll launch the Tuesday Wine Company, a D2C wine brand that sells half bottles to people with dogs.

]]> Wed, 21 Oct 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/start-a-wine-company-in-17-minutes-1DOvKYd6 Not all ideas start with the level of insight needed to build a differentiated company.

Today, we’ll take a run of the mill idea and show you how to build a differentiated product. Specifically, we’ll launch the Tuesday Wine Company, a D2C wine brand that sells half bottles to people with dogs.

]]> Start a Wine Company in 17 Minutes Brian Scordato 00:17:19 startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 4 3 6ab166e7-537a-4b56-82ab-758be9ae2aa3 Whisper Ideas Thu, 15 Oct 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/whisper-ideas-x_avHCgy Whisper Ideas Brian Scordato 00:12:04 If you ever find yourself whispering your startup idea at a coffee shop, this podcast is for you. We dig in on what a good startup idea actually looks like and how to find the right idea for you. If you ever find yourself whispering your startup idea at a coffee shop, this podcast is for you. We dig in on what a good startup idea actually looks like and how to find the right idea for you. startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 3 3 aa933ccd-9a7e-4c46-b313-5112ff9827bc How to test a startup idea in 7 minutes You’ve got startup ideas. You want to pursue them. You want to take them seriously. But what, exactly, does that mean?

This episode dives into what it looks like to take your startup idea seriously. How to give it a fair shake and see if it’s worth investing some time into.

We use an example of a Jackfruit company that’s out to make Jackfruit the plant-based alternative for people removing meat from their diet everywhere.


 

]]> Thu, 8 Oct 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-test-a-startup-idea-in-7-minutes-5y_E_iYs You’ve got startup ideas. You want to pursue them. You want to take them seriously. But what, exactly, does that mean?

This episode dives into what it looks like to take your startup idea seriously. How to give it a fair shake and see if it’s worth investing some time into.

We use an example of a Jackfruit company that’s out to make Jackfruit the plant-based alternative for people removing meat from their diet everywhere.


 

]]> How to test a startup idea in 7 minutes Brian Scordato 00:17:49 jackfruit, startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, jack fruit, startup education, customer false full 2 3 33e9e18a-36d9-420d-8edd-a71ee7bf8ad2 How to get a customer to choose you (and bagels)” Wed, 30 Sep 2020 10:00:10 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-get-a-customer-to-choose-you-and-bagels-1BIZfjou How to get a customer to choose you (and bagels)” Brian Scordato 00:15:04 On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels. We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion. We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed. On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels. We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion. We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed. startups, entrepreneur, business, acquisition, accelerator, startup, new business, accelerators, startup education, customer false full 1 3 6c4d79b0-70f6-44e4-83a2-3adc35ad3cde INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S.
  • Health Ade
    • ]]>     Wed, 20 May 2020 10:00:06 +0000 brian@gettacklebox.com (Daina Trout) https://idea-to-startup.simplecast.com/episodes/daina-trout-health-ade-9D3nZv6h
  • Health Ade
    • ]]>     INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S. Daina Trout 00:52:41 We’ve had lots of conversations with successful entrepreneurs, but I’m not sure I’ve ever been more impressed than I was after speaking with Daina. Great entrepreneurs have a bias towards action. Daina’s action-based philosophy is incredible and eye-opening. She talks through how to build a massive brand in a competitive space, how to make decisions in the face of uncertainty, and how she was able to turn three friends with a weekly entrepreneurship club into a company reportedly valued at over a half billion dollars. We’ve had lots of conversations with successful entrepreneurs, but I’m not sure I’ve ever been more impressed than I was after speaking with Daina. Great entrepreneurs have a bias towards action. Daina’s action-based philosophy is incredible and eye-opening. She talks through how to build a massive brand in a competitive space, how to make decisions in the face of uncertainty, and how she was able to turn three friends with a weekly entrepreneurship club into a company reportedly valued at over a half billion dollars. kombucha, tacklebox accelerator, daina trout, get tacklebox, startups, entrepreneur, business, acquisition, health ade, accelerator, startup, accelerators, tacklebox, entrepreneur club, healthade, customer false full 16 2     bbd6370a-66f5-4acf-b505-71846647ae2b How to lose $1.8 billion dollars in 10 days
  • Quibi
  • Tacklebox Virtual Cohort 23 starts June 15th, apply at www.gettacklebox.com
    • ]]>     Wed, 13 May 2020 10:00:06 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-lose-1-8-billion-dollars-in-10-days-R5rdpv8h
  • Quibi
  • Tacklebox Virtual Cohort 23 starts June 15th, apply at www.gettacklebox.com
    • ]]>     How to lose $1.8 billion dollars in 10 days Brian Scordato 00:24:00 Today we'll talk about Quibi. A company that raised nearly $2 billion dollars before launching a product earlier this April. Quibi made the same foundational mistakes most founders make and won't be around in 18 months. We'll talk through those mistakes - and how you can avoid them - on this week's Idea to Startup. Today we'll talk about Quibi. A company that raised nearly $2 billion dollars before launching a product earlier this April. Quibi made the same foundational mistakes most founders make and won't be around in 18 months. We'll talk through those mistakes - and how you can avoid them - on this week's Idea to Startup. startups, entrepreneur, business, acquisition, accelerator, startup, accelerators, quibi, customer false full 15 2     5a835620-9367-4df5-9f8c-e27b8aa1ceba INTERVIEW: Jennifer Goggin on building Startle, a tech studio that bridges the gap between research and impactful companies.
  • Startle
    • ]]>     Thu, 16 Apr 2020 10:00:09 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-jennifer-goggin-on-building-startle-tMoVERRM
  • Startle
    • ]]>     INTERVIEW: Jennifer Goggin on building Startle, a tech studio that bridges the gap between research and impactful companies. Brian Scordato 00:49:31 Jennifer Goggin, who’s founded multiple startups in the food space and now runs Startle - one of the coolest companies I’ve heard about in a while - stopped by. Startle is a tech transformation studio that partners with researchers in the food tech space to bridge the gap between research and help build impactful companies. We get into what that is and how that works, what Jennifer looks for in super early stage companies, what she learned from building her previous startups and exiting Pippin Foods, and ton more. It’s a really fun conversation with an incredibly smart and tactical founder. Jennifer Goggin, who’s founded multiple startups in the food space and now runs Startle - one of the coolest companies I’ve heard about in a while - stopped by. Startle is a tech transformation studio that partners with researchers in the food tech space to bridge the gap between research and help build impactful companies. We get into what that is and how that works, what Jennifer looks for in super early stage companies, what she learned from building her previous startups and exiting Pippin Foods, and ton more. It’s a really fun conversation with an incredibly smart and tactical founder. startups, startled, entrepreneur, business, acquisition, accelerator, startup, accelerators, tacklebox, customer false full 14 2     54fbc410-1132-48a1-ab85-c0f59cb57a83 INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business.
  • League of Legends
  • Riot Games
  • Lunya
  • Lahgo
  • Antifragile: Things That Gain from Disorder
    • ]]>     Wed, 8 Apr 2020 10:00:12 +0000 brian@gettacklebox.com (Brian Scordato) https://gettacklebox.com/idea-to-startup/marc-and-ashley-merrill
  • League of Legends
  • Riot Games
  • Lunya
  • Lahgo
  • Antifragile: Things That Gain from Disorder
    • ]]>     INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business. Brian Scordato 01:09:48 Marc and Ashley Merrill are married, have kids, and both run fast growing businesses. The thought of handling all that makes my head hurt, but they've done it incredibly well. They talk through how they built these businesses, how to prioritize time and effort, how to be steady during times of uncertainty, and how to validate and disprove ideas. It's an awesome conversation that taught me a ton. Marc and Ashley Merrill are married, have kids, and both run fast growing businesses. The thought of handling all that makes my head hurt, but they've done it incredibly well. They talk through how they built these businesses, how to prioritize time and effort, how to be steady during times of uncertainty, and how to validate and disprove ideas. It's an awesome conversation that taught me a ton. antifragile, startups, sleepwear, entrepreneur, business, league of legends, work life balance, acquisition, accelerator, startup, accelerators, lahgo, riot games, entrepreneurship, lunya, customer false full 13 2     69c9e74a-5bf8-4d48-9241-ee804909def8 INTERVIEW: Christoph Bertsch on building Vejo (and multiple other startups) and how to manage the long-game of entrepreneurship. Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that'll brighten your day. Heads up for some curses - they flow pretty freely from Christoph :)

    ]]>     Wed, 25 Mar 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-christoph-bertsch-on-building-vejo-and-multiple-other-startups-and-how-to-manage-the-long-game-of-entrepreneurship-E_XOBHwP Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that'll brighten your day. Heads up for some curses - they flow pretty freely from Christoph :)

    ]]>     INTERVIEW: Christoph Bertsch on building Vejo (and multiple other startups) and how to manage the long-game of entrepreneurship. Brian Scordato 00:39:35 Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that'll brighten your day. Heads up for some curses - they flow pretty freely from Christoph :) Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that'll brighten your day. Heads up for some curses - they flow pretty freely from Christoph :) startup, business, accelerator, entrepreneur, acquisition, startups, customer, accelerators true full 12 2     f439f842-8b42-4816-833c-3e24f16d2f21 Ladders and Lobsters "Chaos isn't a pit, chaos is a ladder." Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity for startups. This podcast looks at the opportunities that'll be created and how you should approach them within the startup world.

    ]]>     Wed, 18 Mar 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/ladders-and-lobsters-YGT2xIU0 "Chaos isn't a pit, chaos is a ladder." Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity for startups. This podcast looks at the opportunities that'll be created and how you should approach them within the startup world.

    ]]>     Ladders and Lobsters Brian Scordato 00:14:08 "Chaos isn't a pit, chaos is a ladder." Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity for startups. This podcast looks at the opportunities that'll be created and how you should approach them within the startup world. "Chaos isn't a pit, chaos is a ladder." Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity for startups. This podcast looks at the opportunities that'll be created and how you should approach them within the startup world. entrepreneur, covid19, acquisition, accelerators, startup, accelerator, coronavirus, corona, business, startups, customer false full 11 2     421a5ebd-f84c-4bc0-8320-b67d5e904770 INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I've ever tasted. Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to talk through the early days. How do you turn your creative outlet into a business? How do you scale high quality? How do you build a distinct brand as a wholesaler? A great conversation with a very smart and talented founder.

    ]]>     Wed, 11 Mar 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-agatha-kulaga-on-building-ovenly-turning-your-creative-outlet-into-a-scalable-business-and-baking-the-best-cookies-ive-ever-tasted-pWuQgNEJ Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to talk through the early days. How do you turn your creative outlet into a business? How do you scale high quality? How do you build a distinct brand as a wholesaler? A great conversation with a very smart and talented founder.

    ]]>     INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I've ever tasted. Brian Scordato 00:56:08 Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to talk through the early days. How do you turn your creative outlet into a business? How do you scale high quality? How do you build a distinct brand as a wholesaler? A great conversation with a very smart and talented founder. Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to talk through the early days. How do you turn your creative outlet into a business? How do you scale high quality? How do you build a distinct brand as a wholesaler? A great conversation with a very smart and talented founder. ovenly, startups, tacklebox, accelerator, customer, startup, entrepreneur, business, acquisition, accelerators false full 10 2     5e7dd8b6-57cb-4853-a056-c0a44f7051ac How to Evaluate a Startup Idea What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you? We go through seven archetypes of innovation, then go through a framework to understand if you're uniquely positioned to pursue that idea. We then apply it all to a startup idea Brian has. This is the first of a few episodes testing out an idea Brian has in the food space.

    ]]>     Wed, 4 Mar 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/how-to-evaluate-a-startup-idea-oGsaw14Y What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you? We go through seven archetypes of innovation, then go through a framework to understand if you're uniquely positioned to pursue that idea. We then apply it all to a startup idea Brian has. This is the first of a few episodes testing out an idea Brian has in the food space.

    ]]>     How to Evaluate a Startup Idea Brian Scordato 00:16:19 What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you? We go through seven archetypes of innovation, then go through a framework to understand if you're uniquely positioned to pursue that idea. We then apply it all to a startup idea Brian has. This is the first of a few episodes testing out an idea Brian has in the food space. What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you? We go through seven archetypes of innovation, then go through a framework to understand if you're uniquely positioned to pursue that idea. We then apply it all to a startup idea Brian has. This is the first of a few episodes testing out an idea Brian has in the food space. entrepreneur, startup, accelerator, business, acquisition, customer false full 9 2     3bb06663-9d27-4e2b-8693-62be47532191 INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand. Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star.

    ]]>     Wed, 26 Feb 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-brian-linton-on-building-united-by-blue-removing-millions-of-pounds-of-trash-from-the-ocean-and-scaling-a-purpose-driven-brand-fqi7_QAt Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star.

    ]]>     INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand. Brian Scordato 00:52:13 Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star. Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star. customer, startup, entrepreneur, accelerator, business, acquisition false full 8 2     ba4fb3d3-a559-4cb1-a112-cadf8d252ec3 The Selfish Score: How to build a great customer acquisition funnel To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to keep them engaged as you build your brand and story, and urgency to get them to pull the trigger. The way to measure how effective your company can be at this is to measure how selfish you can be with your customers. How often can you contact them before they get pissed? The Selfish Score measures the potential for your company to have a solid growth flywheel. So let’s get into it.

    ]]>     Wed, 19 Feb 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-selfish-score-how-to-build-a-great-customer-acquisition-funnel-_Uj707Zd To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to keep them engaged as you build your brand and story, and urgency to get them to pull the trigger. The way to measure how effective your company can be at this is to measure how selfish you can be with your customers. How often can you contact them before they get pissed? The Selfish Score measures the potential for your company to have a solid growth flywheel. So let’s get into it.

    ]]>     The Selfish Score: How to build a great customer acquisition funnel Brian Scordato 00:17:03 To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to engage them as you build your brand and story, & urgency to get them to pull the trigger. The way to measure how effective your startup can be at this is to measure how selfish you can be with customers. How often can you contact them before they get pissed? The Selfish Score measures the potential for your company to have a solid growth flywheel. To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to engage them as you build your brand and story, & urgency to get them to pull the trigger. The way to measure how effective your startup can be at this is to measure how selfish you can be with customers. How often can you contact them before they get pissed? The Selfish Score measures the potential for your company to have a solid growth flywheel. entrepreneur, customer, startup, accelerator, business, acquisition false full 7 2     feb60c52-c276-44e4-8805-22224b306200 INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation. Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!

    ]]>     Wed, 12 Feb 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-rob-petrozzo-on-building-rally-rd-how-to-test-startup-ideas-before-you-quit-your-job-storytelling-leveraging-personas-for-brand-and-marketing-raising-money-and-differentiation-AHzoCwse Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!

    ]]>     INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation. Brian Scordato 00:57:32 Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy! Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy! early, business, accelerators, tips, founders, road, startups, stage, tacklebox, entrepreneur, founder, rally false full 6 2     c0cb9c6f-a898-4771-88cb-201db6bb51a7 Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are.   They've grown because of two mental models, and we break down how you can leverage them for your startup.

    ]]>     Wed, 5 Feb 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/two-mental-models-thatll-make-or-break-your-startup-a-mystery-company-that-cant-stop-growing-because-of-them-rUt2L5CU There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are.   They've grown because of two mental models, and we break down how you can leverage them for your startup.

    ]]>     Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them Brian Scordato 00:13:07 There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are. They've grown because of two mental models, and we break down how you can leverage them for your startup. There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are. They've grown because of two mental models, and we break down how you can leverage them for your startup. founder, business, accelerator, startup, entrepreneur, dominos, small false full 5 2     8531d2f7-81df-44af-a8d6-5452b9eee772 INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt.   If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight.

    ]]>     Wed, 29 Jan 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-ashley-merrill-on-building-lunya-the-beauty-of-capital-constrained-businesses-true-differentiation-and-self-doubt-OPgTcTas Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt.   If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight.

    ]]>     INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt Brian Scordato 01:01:23 Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt. If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight. Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt. If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight. small, differentiation, founder, startup, entrepreneur, business, branding, accelerators false full 4 2     0edd3a56-7dc3-4d9a-bc2c-8cfe24b2adf1 The Secret Formula to Hot Ones' Success Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 10 million views. Hot Ones structure is brilliant - it creates and drives the growth - and it's something you can (and better) implement in your startup.

    ]]>     Wed, 22 Jan 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/the-secret-formula-to-hot-ones-success-jD_XIW_o Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 10 million views. Hot Ones structure is brilliant - it creates and drives the growth - and it's something you can (and better) implement in your startup.

    ]]>     The Secret Formula to Hot Ones' Success Brian Scordato 00:17:28 Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 10 million views. Hot Ones structure is brilliant - it creates and drives the growth - and it's something you can (and better) implement in your startup. Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 10 million views. Hot Ones structure is brilliant - it creates and drives the growth - and it's something you can (and better) implement in your startup. entrepreneur, accelerator, startup, business false full 3 2     a17e731c-9270-4127-8b95-904d5d47ca3e INTERVIEW: Marc Merrill on building Riot Games (League of Legends), prioritization frameworks, and focused growth Marc Merrill, founder of Riot Games, joins the podcast to talk about building League of Legends into a cultural phenomenon (with over $20bn in revenue).

    We discuss the early days - how he built a complex product for customers with high expectations, fundraising, managing people, growth, prioritization, and more. It's an amazing conversation with one of the sharpest and most thoughtful people I've met. Enjoy!

    ]]>     Wed, 15 Jan 2020 10:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/interview-marc-merrill-on-building-riot-games-league-of-legends-prioritization-frameworks-and-focused-growth-v_LK_UAv Marc Merrill, founder of Riot Games, joins the podcast to talk about building League of Legends into a cultural phenomenon (with over $20bn in revenue).

    We discuss the early days - how he built a complex product for customers with high expectations, fundraising, managing people, growth, prioritization, and more. It's an amazing conversation with one of the sharpest and most thoughtful people I've met. Enjoy!

    ]]>     INTERVIEW: Marc Merrill on building Riot Games (League of Legends), prioritization frameworks, and focused growth Brian Scordato 01:14:05 Marc Merrill, founder of Riot Games, joins the podcast to talk about building League of Legends into a cultural phenomenon (with over $20bn in revenue). We discuss the early days - how he built a complex product for customers with high expectations, fundraising, managing people, growth, prioritization, and more. It's an amazing conversation with one of the sharpest and most thoughtful people I've met. Enjoy! Marc Merrill, founder of Riot Games, joins the podcast to talk about building League of Legends into a cultural phenomenon (with over $20bn in revenue). We discuss the early days - how he built a complex product for customers with high expectations, fundraising, managing people, growth, prioritization, and more. It's an amazing conversation with one of the sharpest and most thoughtful people I've met. Enjoy! of, business, league, tacklebox, games, riot, startups, legends, accelerator false full 2 2     815fb52f-fd7f-4607-b140-9c645a872fd3 You Should Start a Startup in 2020 Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you back, and lay out a framework to help you overcome them and start your startup.

    ]]>     Wed, 8 Jan 2020 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato) https://idea-to-startup.simplecast.com/episodes/you-should-start-a-startup-in-2020-oXvyChzi Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you back, and lay out a framework to help you overcome them and start your startup.

    ]]>     You Should Start a Startup in 2020 Brian Scordato 00:17:29 Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you back, and lay out a framework to help you overcome them and start your startup. Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you back, and lay out a framework to help you overcome them and start your startup. false full 1 2     97182265-4ccb-4c57-8966-65a1e533d014 Idea to Startup Season 2: Build Your Startup in 2020 Fewer companies were started in 2019 than in 1970. That’s preposterous. This is the single best time in human history to start a company - so why aren’t more people doing it? Season Two of Idea to Startup digs into why. Brian speaks with successful founders about how they navigated the tricky early stages, and delivers solo episodes on tactics founders can implement to start something in 2020. This is the year to start your company, and this is the podcast to help you do it. See you January 8th.

    ]]>     Mon, 16 Dec 2019 11:00:00 +0000 brian@gettacklebox.com (Brian Scordato | Tacklebox) https://idea-to-startup.simplecast.com/episodes/idea-to-startup-season-2-build-your-startup-in-2020-zuopmp_d Fewer companies were started in 2019 than in 1970. That’s preposterous. This is the single best time in human history to start a company - so why aren’t more people doing it? Season Two of Idea to Startup digs into why. Brian speaks with successful founders about how they navigated the tricky early stages, and delivers solo episodes on tactics founders can implement to start something in 2020. This is the year to start your company, and this is the podcast to help you do it. See you January 8th.

    ]]>     Idea to Startup Season 2: Build Your Startup in 2020 Brian Scordato | Tacklebox 00:02:55 Fewer companies were started in 2019 than in 1970. That’s preposterous. This is the single best time in human history to start a company - so why aren’t more people doing it? Season Two of Idea to Startup digs into why. Brian speaks with successful founders about how they navigated the tricky early stages, and delivers solo episodes on tactics founders can implement to start something in 2020. This is the year to start your company, and this is the podcast to help you do it. See you January 8th. Fewer companies were started in 2019 than in 1970. That’s preposterous. This is the single best time in human history to start a company - so why aren’t more people doing it? Season Two of Idea to Startup digs into why. Brian speaks with successful founders about how they navigated the tricky early stages, and delivers solo episodes on tactics founders can implement to start something in 2020. This is the year to start your company, and this is the podcast to help you do it. See you January 8th. startup, business, founder, 2020, entrepreneur false trailer 15 2     0fb1f264fad441938d1bc22ddeddddc8 INTERVIEW: Dave Idell on building Croissant, a flexible coworking company competing with giants. Dave Idell is the founder of Croissant, a flexible coworking company beloved by freelancers and entrepreneurs around the world. We talk about the early days - how he tested the idea, how they grew with some counter-intuitive and aggressive decisions, and how he thinks about growth. We also talk through his thoughts on early stage founders and the stuff they should nail down early. Enjoy!

    ]]>     Thu, 22 Aug 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/interview-dave-idell-on-building-croissant-a-flexible-coworking-company-competing-with-giants-2iTYzOUf Dave Idell is the founder of Croissant, a flexible coworking company beloved by freelancers and entrepreneurs around the world. We talk about the early days - how he tested the idea, how they grew with some counter-intuitive and aggressive decisions, and how he thinks about growth. We also talk through his thoughts on early stage founders and the stuff they should nail down early. Enjoy!

    ]]>     INTERVIEW: Dave Idell on building Croissant, a flexible coworking company competing with giants. Tacklebox 00:45:59 Dave Idell is the founder of Croissant, a flexible coworking company beloved by freelancers and entrepreneurs around the world. We talk about the early days - how he tested the idea, how they grew with some counter-intuitive and aggressive decisions, and how he thinks about growth. We also talk through his thoughts on early stage founders and the stuff they should nail down early. Enjoy! Dave Idell is the founder of Croissant, a flexible coworking company beloved by freelancers and entrepreneurs around the world. We talk about the early days - how he tested the idea, how they grew with some counter-intuitive and aggressive decisions, and how he thinks about growth. We also talk through his thoughts on early stage founders and the stuff they should nail down early. Enjoy! entrepreneur, business, accelerator, startup, nyc false full 14 1     4777563179684ea687e55afea7229cf3 INTERVIEW: Rich Fulop on Building Brooklinen, the Internet’s Favorite Sheets Rich and Vicki Fulop built Brooklinen after realizing there wasn’t an easy way to find and buy high quality sheets. There were no strong brands, no transparency into manufacturing - nothing they valued in a product.

    This interview is about how two founders turned that core insight and little else (no textile background, no knowledge of the bedding industry, etc.) into a global brand and the sheets I happily sleep on every night (and would whether Rich came on the podcast or not). Hope you enjoy! 

    ]]>     Thu, 8 Aug 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/interview-rich-fulop-on-building-brooklinen-the-internets-favorite-sheets-0z7Swejy Rich and Vicki Fulop built Brooklinen after realizing there wasn’t an easy way to find and buy high quality sheets. There were no strong brands, no transparency into manufacturing - nothing they valued in a product.

    This interview is about how two founders turned that core insight and little else (no textile background, no knowledge of the bedding industry, etc.) into a global brand and the sheets I happily sleep on every night (and would whether Rich came on the podcast or not). Hope you enjoy! 

    ]]>     INTERVIEW: Rich Fulop on Building Brooklinen, the Internet’s Favorite Sheets Tacklebox 00:43:19 Rich and Vicki Fulop built Brooklinen after realizing there wasn’t an easy way to find and buy high quality sheets. There were no strong brands, no transparency into manufacturing - nothing they valued in a product. This interview is about how two founders turned that core insight and little else (no textile background, no knowledge of the bedding industry, etc.) into a global brand and the sheets I happily sleep on every night (and would whether Rich came on the podcast or not). Hope you enjoy! Rich and Vicki Fulop built Brooklinen after realizing there wasn’t an easy way to find and buy high quality sheets. There were no strong brands, no transparency into manufacturing - nothing they valued in a product. This interview is about how two founders turned that core insight and little else (no textile background, no knowledge of the bedding industry, etc.) into a global brand and the sheets I happily sleep on every night (and would whether Rich came on the podcast or not). Hope you enjoy! entrepreneur, accelerator, nycstartup, startupschool, startup, entrepreneurship, business false full 13 1     6856606dc17a4505a40d511a83fedb67 How to Leverage Storytelling Archetypes for Your Startup People probably won’t remember your startup, but they’ll remember a story. Today we lean on Pixar’s 22 Rules of Storytelling to help you tell a story that breaks through to your customer and changes behavior. 

    ]]>     Wed, 31 Jul 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-leverage-storytelling-archetypes-for-your-startup-a3shKdNi People probably won’t remember your startup, but they’ll remember a story. Today we lean on Pixar’s 22 Rules of Storytelling to help you tell a story that breaks through to your customer and changes behavior. 

    ]]>     How to Leverage Storytelling Archetypes for Your Startup Tacklebox 00:15:55 People probably won’t remember your startup, but they’ll remember a story. Today we lean on Pixar’s 22 Rules of Storytelling to help you tell a story that breaks through to your customer and changes behavior. People probably won’t remember your startup, but they’ll remember a story. Today we lean on Pixar’s 22 Rules of Storytelling to help you tell a story that breaks through to your customer and changes behavior. pixar, new, storytelling, story, business, accelerator, startup, entrepreneur, york, tacklebox false full 12 1     d89abb2e46dc4e1e980f14f657d12ad8 INTERVIEW: Kim Kaupe on Building Superfan with No Funding Today, we’re speaking with Kim Kaupe, the founder of Superfan. Superfan was built to give fans unparalleled opportunity for engagement. Superfan works with clients like the Red Sox, Shawn Mendes, Carrie Underwood, Paul McCartney, Jimmy Buffett, and way more.    Kim has built Superfan over the past eight years with $0 in funding. Additionally, she’s built a powerful personal brand that has her LinkedIn startup videos amassing 10s of thousands of views, and has placed her on all sorts of 30 under 30 lists. She talks about where personal brand is important for founders, how to build a startup without funding, how to make tough decisions, team building, and more.

    ]]>     Wed, 3 Jul 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/interview-kim-kaupe-on-building-superfan-with-no-funding-JAWRSQfg Today, we’re speaking with Kim Kaupe, the founder of Superfan. Superfan was built to give fans unparalleled opportunity for engagement. Superfan works with clients like the Red Sox, Shawn Mendes, Carrie Underwood, Paul McCartney, Jimmy Buffett, and way more.    Kim has built Superfan over the past eight years with $0 in funding. Additionally, she’s built a powerful personal brand that has her LinkedIn startup videos amassing 10s of thousands of views, and has placed her on all sorts of 30 under 30 lists. She talks about where personal brand is important for founders, how to build a startup without funding, how to make tough decisions, team building, and more.

    ]]>     INTERVIEW: Kim Kaupe on Building Superfan with No Funding Tacklebox 00:53:38 We’re speaking with Kim Kaupe, the founder of Superfan, a company built to give fans unparalleled opportunity for engagement, working with clients like the Red Sox, Shawn Mendes, Carrie Underwood, Paul McCartney & way more.    Kim has built Superfan over the past 8 years with no funding. She’s built a powerful personal brand that has her LinkedIn startup videos amassing 10s of thousands of views. She talks personal brand, how to build a startup without funding, making tough decisions & much more. We’re speaking with Kim Kaupe, the founder of Superfan, a company built to give fans unparalleled opportunity for engagement, working with clients like the Red Sox, Shawn Mendes, Carrie Underwood, Paul McCartney & way more.    Kim has built Superfan over the past 8 years with no funding. She’s built a powerful personal brand that has her LinkedIn startup videos amassing 10s of thousands of views. She talks personal brand, how to build a startup without funding, making tough decisions & much more. false full 11 1     8c4e82608fb548018f26b1cf12a394d1 INTERVIEW: Leo and Oliver Kremer on Building a Burrito Empire at Dos Toros Today, we’re talking burritos. Leo and Oliver Kremer founded Dos Toros in 2009 because they couldn’t find the Mission-style burritos they grew up with on the west coast anywhere in NYC. However, they weren’t cooks and had never been in the restaurant or food space.    We talk to them about the early days - about validating the need, creating the supply chain, getting into brick and mortar, creating a culture, and growth. It’s an awesome, helpful, and inspiring conversation. Enjoy!

    ]]>     Thu, 20 Jun 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/interview-leo-and-oliver-kremer-on-building-a-burrito-empire-at-dos-toros-KWs0cT9W Today, we’re talking burritos. Leo and Oliver Kremer founded Dos Toros in 2009 because they couldn’t find the Mission-style burritos they grew up with on the west coast anywhere in NYC. However, they weren’t cooks and had never been in the restaurant or food space.    We talk to them about the early days - about validating the need, creating the supply chain, getting into brick and mortar, creating a culture, and growth. It’s an awesome, helpful, and inspiring conversation. Enjoy!

    ]]>     INTERVIEW: Leo and Oliver Kremer on Building a Burrito Empire at Dos Toros Tacklebox 00:52:30 Today, we’re talking burritos. Leo and Oliver Kremer founded Dos Toros in 2009 because they couldn’t find the Mission-style burritos they grew up with on the west coast anywhere in NYC. However, they weren’t cooks and had never been in the restaurant or food space. We talk to them about the early days - about validating the need, creating the supply chain, getting into brick and mortar, creating a culture, and growth. It’s an awesome, helpful, and inspiring conversation. Enjoy! Today, we’re talking burritos. Leo and Oliver Kremer founded Dos Toros in 2009 because they couldn’t find the Mission-style burritos they grew up with on the west coast anywhere in NYC. However, they weren’t cooks and had never been in the restaurant or food space. We talk to them about the early days - about validating the need, creating the supply chain, getting into brick and mortar, creating a culture, and growth. It’s an awesome, helpful, and inspiring conversation. Enjoy! dos, accelerator, founders, business, funds, startups, toros, raising, entrepreneurs, burritos false full 10 1     8b22b1520bf8439d8005826ee158b3da How Do You Find Founder/Startup Fit? You need two things to build a great startup: specific knowledge and a lever to amplify that knowledge. On today’s pod, we’ll start a CBD startup with specific knowledge and leverage mind, and hear how Tejas, founder of Via, (a Tacklebox founder) was able to build a great business on the back of a mental model.

    ]]>     Wed, 12 Jun 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-do-you-find-founder-startup-fit-4FMhytHf You need two things to build a great startup: specific knowledge and a lever to amplify that knowledge. On today’s pod, we’ll start a CBD startup with specific knowledge and leverage mind, and hear how Tejas, founder of Via, (a Tacklebox founder) was able to build a great business on the back of a mental model.

    ]]>     How Do You Find Founder/Startup Fit? Tacklebox 00:16:31 You need two things to build a great startup: specific knowledge and a lever to amplify that knowledge. On today’s pod, we’ll start a CBD startup with specific knowledge and leverage mind, and hear how Tejas, founder of Via (a Tacklebox founder) was able to build a great business on the back of a mental model. You need two things to build a great startup: specific knowledge and a lever to amplify that knowledge. On today’s pod, we’ll start a CBD startup with specific knowledge and leverage mind, and hear how Tejas, founder of Via (a Tacklebox founder) was able to build a great business on the back of a mental model. business, startup, accelerator, entrepreneur, founders, capital, raising, venture, funds false full 9 1     ac5a78195d924bb8b7f43a7f225a961f INTERVIEW: Elizabeth Yin, founder & GP @ Hustle Fund, where they invest in “hilariously early founders” Elizabeth Yin is a founder and general partner at Hustle Fund, where she invests in “hilariously early founders.” Prior to Hustle Fund, she ran the accelerator program at 500 Startups, started Launchbit (acq. 2014), and she writes my favorite VC blog @ http://elizabethyin.com.    We cover a lot of ground, including who should and shouldn’t raise funding, how to build a customer base pre-product, how to find angel investors, and how to prioritize during the early stages of your startup.

    ]]>     Wed, 5 Jun 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/interview-elizabeth-yin-founder-gp-hustle-fund-where-they-invest-in-hilariously-early-founders-WHV7q3uL Elizabeth Yin is a founder and general partner at Hustle Fund, where she invests in “hilariously early founders.” Prior to Hustle Fund, she ran the accelerator program at 500 Startups, started Launchbit (acq. 2014), and she writes my favorite VC blog @ http://elizabethyin.com.    We cover a lot of ground, including who should and shouldn’t raise funding, how to build a customer base pre-product, how to find angel investors, and how to prioritize during the early stages of your startup.

    ]]>     INTERVIEW: Elizabeth Yin, founder & GP @ Hustle Fund, where they invest in “hilariously early founders” Tacklebox 00:47:45 Elizabeth Yin is a founder and general partner at Hustle Fund, where she invests in “hilariously early founders.” Prior to Hustle Fund, she ran the accelerator program at 500 Startups, started Launchbit (acq. 2014), and she writes my favorite VC blog @ http://elizabethyin.com.  We cover a lot of ground, including who should and shouldn’t raise funding, how to build a customer base pre-product, how to find angel investors, and how to prioritize during the early stages of your startup. Elizabeth Yin is a founder and general partner at Hustle Fund, where she invests in “hilariously early founders.” Prior to Hustle Fund, she ran the accelerator program at 500 Startups, started Launchbit (acq. 2014), and she writes my favorite VC blog @ http://elizabethyin.com.  We cover a lot of ground, including who should and shouldn’t raise funding, how to build a customer base pre-product, how to find angel investors, and how to prioritize during the early stages of your startup. false full 8 1     a42db7b0af614031ae3a7269d202f5f8 How to Prioritize as an Early-Stage Startup Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that give your startup its best chance at success. 

    ]]>     Fri, 31 May 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-prioritize-as-an-early-stage-startup-NOaVV_Gg Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that give your startup its best chance at success. 

    ]]>     How to Prioritize as an Early-Stage Startup Tacklebox 00:22:31 Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that give your startup its best chance at success. Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? This episode presents a framework that’ll ensure you work on the things that give your startup its best chance at success. founder, startups, entrepreneur, prioritization, startup, tacklebox, accelerator false full 7 1     615c1f9b400d4ba79f6cb2259f43c546 INTERVIEW: Ben Conniff on Building Luke’s Lobster Ben and Luke, the founders of Luke's Lobster, knew how to make a killer lobster roll when they decided to start Luke’s Lobster, a lobster shack in the East Village in 2009. They didn’t know much else. Ben talks through how they were able to build an incredible company with locations all over the globe while keeping sustainability as a top priority. We focus on the early days, discussing tactics and learnings that will be extraordinarily helpful for our early stage founders.

    ]]>     Wed, 22 May 2019 10:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/interview-ben-conniff-on-building-lukes-lobster-uxesO_Ia Ben and Luke, the founders of Luke's Lobster, knew how to make a killer lobster roll when they decided to start Luke’s Lobster, a lobster shack in the East Village in 2009. They didn’t know much else. Ben talks through how they were able to build an incredible company with locations all over the globe while keeping sustainability as a top priority. We focus on the early days, discussing tactics and learnings that will be extraordinarily helpful for our early stage founders.

    ]]>     INTERVIEW: Ben Conniff on Building Luke’s Lobster Tacklebox 00:48:45 Ben and Luke, the founders of Luke’s Lobster, knew how to make a killer lobster roll when they decided to start Luke’s Lobster, a lobster shack in the East Village in 2009. They didn’t know much else. Ben talks through how they were able to build an incredible company with locations all over the globe while keeping sustainability as a top priority. We focus on the early days, discussing tactics and learnings that will be extraordinarily helpful for our early stage founders. Ben and Luke, the founders of Luke’s Lobster, knew how to make a killer lobster roll when they decided to start Luke’s Lobster, a lobster shack in the East Village in 2009. They didn’t know much else. Ben talks through how they were able to build an incredible company with locations all over the globe while keeping sustainability as a top priority. We focus on the early days, discussing tactics and learnings that will be extraordinarily helpful for our early stage founders. funding, business, entrepreneurship, restaurant, founder, startup, accelerators, entrepreneur, industry false full 6 1     e0113d97b2a840dcb1ddf1354859995d How to Choose the Right Customer There’s one decision that early stage founders make that can drastically tip the tables in their favor.  This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. 

    ]]>     Thu, 16 May 2019 12:43:45 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/how-to-choose-the-right-customer-UXZX_Pc1 There’s one decision that early stage founders make that can drastically tip the tables in their favor.  This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. 

    ]]>     How to Choose the Right Customer Tacklebox 00:18:20 There’s one decision that early stage founders make that can drastically tip the tables in their favor. This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. There’s one decision that early stage founders make that can drastically tip the tables in their favor. This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. false full 5 1     02c37d08fc8e43c5bca5632ce9a3c244 INTERVIEW: Katherine Krug on Building BetterCo We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question.

     

    ]]>     Wed, 8 May 2019 12:34:23 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/interview-katherine-krug-on-building-betterco-E63aR_Rw We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question.

     

    ]]>     INTERVIEW: Katherine Krug on Building BetterCo Tacklebox 00:57:40 We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question. We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question. funding, venture, startup, business, kickstarter, entrepreneur, crowdfunding false full 4 1     515af618e7044a9187819f6ddeb1b968 Is Your Startup Idea Good? A walk down memory lane checking in on Brian's past startups and how you can make sure you're starting a company that has a shot at working out.

    ]]>     Thu, 2 May 2019 19:29:52 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/is-your-startup-idea-good-Hbk8vr85 A walk down memory lane checking in on Brian's past startups and how you can make sure you're starting a company that has a shot at working out.

    ]]>     Is Your Startup Idea Good? Tacklebox 00:19:07 A walk down memory lane checking in on Brian's past startups and how you can make sure you're starting a company that has a shot at working out. A walk down memory lane checking in on Brian's past startups and how you can make sure you're starting a company that has a shot at working out. entrepreneur, idea, founder, founders, startup, business, accelerator false full 3 1     4c661f8b6c4249edab26ceda635ebb54 INTERVIEW: Joey Cofone on Building Baron Fig We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. 

    ]]>     Tue, 23 Apr 2019 13:40:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/interview-joey-cofone-on-building-baron-fig-Y_hzjclP We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. 

    ]]>     INTERVIEW: Joey Cofone on Building Baron Fig Tacklebox 00:47:54 We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. entrepreneurs, baron, tacklebox, fig, accelerator, startups false full 2 1     433945c4768a4d21bdeb084b5d3e5e10 Start Here Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference.

    This episode explores in detail a few examples of startups that have avoided this fate, and lays out a pragmatic approach to avoiding it with your idea.

    ]]>     Tue, 23 Apr 2019 13:00:00 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/start-here-UT_LDUWa Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference.

    This episode explores in detail a few examples of startups that have avoided this fate, and lays out a pragmatic approach to avoiding it with your idea.

    ]]>     Start Here Tacklebox 00:19:36 Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference. This episode explores in detail a few examples of startups that have avoided this fate, and lays out a pragmatic approach to avoiding it with your idea. Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference. This episode explores in detail a few examples of startups that have avoided this fate, and lays out a pragmatic approach to avoiding it with your idea. accelerator, entrepreneurs, startup false full 1 1     10982ee901544fa791ea99d78b6ccfe1 Idea to Startup Teaser Less than 1% of all businesses raise Venture Capital money, and only a small percentage of those (again, less than 1%) end up becoming "unicorns." Yet that's all we hear about. How can you raise money? How can you build something attractive to VCs?

    This podcast is for entrepreneurs that want to build real businesses. Businesses that are profitable, businesses that customers love, and businesses that will transform the founder's life.

    We'll focus on early tactics that allow you to go from idea to initial product without relying on funding.

    ]]>     Fri, 5 Apr 2019 15:18:41 +0000 brian@gettacklebox.com (Tacklebox) https://idea-to-startup.simplecast.com/episodes/idea-to-startup-teaser-2412jWT7 Less than 1% of all businesses raise Venture Capital money, and only a small percentage of those (again, less than 1%) end up becoming "unicorns." Yet that's all we hear about. How can you raise money? How can you build something attractive to VCs?

    This podcast is for entrepreneurs that want to build real businesses. Businesses that are profitable, businesses that customers love, and businesses that will transform the founder's life.

    We'll focus on early tactics that allow you to go from idea to initial product without relying on funding.

    ]]>     Idea to Startup Teaser Tacklebox 00:03:37 Less than 1% of all businesses raise Venture Capital money. Yet that's all we hear about. How can you raise money? How can you build something attractive to VCs? This podcast is for entrepreneurs that want to build real businesses. Businesses that are profitable, businesses that customers love, and businesses that will transform the founder's life. We'll focus on early tactics that allow you to go from idea to initial product without relying on funding. Less than 1% of all businesses raise Venture Capital money. Yet that's all we hear about. How can you raise money? How can you build something attractive to VCs? This podcast is for entrepreneurs that want to build real businesses. Businesses that are profitable, businesses that customers love, and businesses that will transform the founder's life. We'll focus on early tactics that allow you to go from idea to initial product without relying on funding. entrepreneurs, accelerator, startup false trailer 0 1