https://simplecast.com The Businessology Show Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing. Copyright The Businessology Show en Wed, 15 Jan 2025 06:00:00 +0000 Tue, 12 Aug 2025 16:22:16 +0000 https://www.spreaker.com/show/the_businessology_show The Businessology Show https://image.simplecastcdn.com/images/5ebaf1dd-2480-4ea0-8544-a9ad0071bf94/8a13f3c5-e047-4af8-85dc-e63531d2ebf4/3000x3000/businessology-cover.jpg?aid=rss_feed https://www.spreaker.com/show/the_businessology_show episodic Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing. The Businessology Show false https://feeds.simplecast.com/Fw_1dB0_ The Businessology Show info@blumercpas.com 7416d7c9-ce25-46d6-b018-5319c4312cec Embracing Value and Reframing Success with Caroline Johnson Wed, 15 Jan 2025 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Embracing Value and Reframing Success with Caroline Johnson The Businessology Show 00:57:59 Welcome to the final episode of The Businessology Show! After an incredible 12-year journey, Jason brings this era to a close with guest, Caroline Johnson. Caroline, co-founder of The Business Model Company, navigates through the essential shifts agencies must make—from time-based to value-based pricing, and from service-centric to solution-oriented models. She emphasizes the need for agencies to reclaim their commercial confidence, innovate within uncontaminated spaces, and repurpose staff to drive meaningful change without substantial financial burdens. Join us as we explore the journey toward business transformation, the importance of leadership ambition, and the readiness required for agencies to evolve successfully. It’s a conversation packed with actionable insights and a fitting conclusion to the legacy of The Businessology Show. Welcome to the final episode of The Businessology Show! After an incredible 12-year journey, Jason brings this era to a close with guest, Caroline Johnson. Caroline, co-founder of The Business Model Company, navigates through the essential shifts agencies must make—from time-based to value-based pricing, and from service-centric to solution-oriented models. She emphasizes the need for agencies to reclaim their commercial confidence, innovate within uncontaminated spaces, and repurpose staff to drive meaningful change without substantial financial burdens. Join us as we explore the journey toward business transformation, the importance of leadership ambition, and the readiness required for agencies to evolve successfully. It’s a conversation packed with actionable insights and a fitting conclusion to the legacy of The Businessology Show. false full 186 7adb6e76-6226-4cba-bb0d-5742c3f7f21c Building Trusted Relationships with Joan Herlong Mon, 16 Dec 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Building Trusted Relationships with Joan Herlong The Businessology Show 01:05:49 Welcome back to The Businessology Show! In today’s episode, Jason chats with Joan Herlong, CEO of Herlong Sotheby’s International Realty, about what it takes to run a successful real estate business. Joan dives into the importance of integrity, personalized service, and continuous learning in the ever-changing real estate market. She also shares insights from her book, As Is: An Insider's Guide to Real Estate, offering tips to elevate business practices! Don’t miss out! Welcome back to The Businessology Show! In today’s episode, Jason chats with Joan Herlong, CEO of Herlong Sotheby’s International Realty, about what it takes to run a successful real estate business. Joan dives into the importance of integrity, personalized service, and continuous learning in the ever-changing real estate market. She also shares insights from her book, As Is: An Insider's Guide to Real Estate, offering tips to elevate business practices! Don’t miss out! false full 187 def014fe-96d0-4b6d-a920-5e23198fdf6d Balancing Support and Self-Regulation with Jen Dary Fri, 15 Nov 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Balancing Support and Self-Regulation with Jen Dary The Businessology Show 00:59:47 Welcome back to The Businessology Show! Leadership coach and entrepreneur Jen Dary joins Jason to dive into the unique challenges and needs of entrepreneurs with ADHD. Exploring how structure, delegation, and direct communication can make a significant difference, Jen shares her expertise in coaching professionals with ADHD, discussing the balance between self-regulation and external support, especially in remote work environments. Jen also highlights the importance of building trust within teams and strategically managing personal well-being to prevent burnout. This insightful conversation offers practical advice for creating more inclusive and supportive professional settings. Whether you're an entrepreneur, manager, or someone navigating the complexities of ADHD, this episode is packed with valuable takeaways to enhance your leadership approach! Welcome back to The Businessology Show! Leadership coach and entrepreneur Jen Dary joins Jason to dive into the unique challenges and needs of entrepreneurs with ADHD. Exploring how structure, delegation, and direct communication can make a significant difference, Jen shares her expertise in coaching professionals with ADHD, discussing the balance between self-regulation and external support, especially in remote work environments. Jen also highlights the importance of building trust within teams and strategically managing personal well-being to prevent burnout. This insightful conversation offers practical advice for creating more inclusive and supportive professional settings. Whether you're an entrepreneur, manager, or someone navigating the complexities of ADHD, this episode is packed with valuable takeaways to enhance your leadership approach! false full 188 149fd402-6aa7-43b5-a0ad-904d0e9935bd Growth Through Leadership with Will Stewart Tue, 15 Oct 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Growth Through Leadership with Will Stewart The Businessology Show 00:26:35 Welcome back to The Businessology Show! In today's episode, our special guest is Will Stewart, here to introduce us to the intricate world of film production. Will illustrates the role of a director and the necessity of meticulous planning in teaching creativity and the art of selling creative services. Join Jason and Will as they uncover the trials and triumphs of transitioning from a freelance venture to a thriving company, the significance of pre-production in big projects, and the strategic shift required of a CEO. Whether you're navigating the demands of creative work or scaling your business with systematic solutions, this episode offers invaluable insights into sustaining long-term value that will elevate your understanding of the creative industry. Welcome back to The Businessology Show! In today's episode, our special guest is Will Stewart, here to introduce us to the intricate world of film production. Will illustrates the role of a director and the necessity of meticulous planning in teaching creativity and the art of selling creative services. Join Jason and Will as they uncover the trials and triumphs of transitioning from a freelance venture to a thriving company, the significance of pre-production in big projects, and the strategic shift required of a CEO. Whether you're navigating the demands of creative work or scaling your business with systematic solutions, this episode offers invaluable insights into sustaining long-term value that will elevate your understanding of the creative industry. false full 189 1d72338b-5e05-474b-8e3c-42c92d114692 Strategies for Smooth Operations with Jen Blair Mon, 16 Sep 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Strategies for Smooth Operations with Jen Blair The Businessology Show 00:28:52 Welcome back to another episode of The Businessology Show! Jason and Jen, COO and partner of video production company, 9/8 Central, dive into the art of seamless project management and the intricacies of video production. Jen shares her journey from chaos to structured success, leveraging lessons from past agencies to build efficient processes. They also uncovered how client comfort and transparency are paramount, and the steps they take to ensure every project runs smoothly, from initial planning to final handoff. Dive into this episode for more insights on mastering your business operations! Welcome back to another episode of The Businessology Show! Jason and Jen, COO and partner of video production company, 9/8 Central, dive into the art of seamless project management and the intricacies of video production. Jen shares her journey from chaos to structured success, leveraging lessons from past agencies to build efficient processes. They also uncovered how client comfort and transparency are paramount, and the steps they take to ensure every project runs smoothly, from initial planning to final handoff. Dive into this episode for more insights on mastering your business operations! false full 185 d49cd7dd-089e-486f-b8dd-4a602b1c4aa8 Building Strategic Partnerships with Mary-Ann Pruitt Thu, 15 Aug 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Building Strategic Partnerships with Mary-Ann Pruitt The Businessology Show 00:43:53 Welcome back to The Businessology Show! In today's episode, Mary-Ann Pruitt joins us to discuss the world of media management within agencies. She shares her expertise on the intricacies of adjusted gross income (AGI) on a departmental level and the evolving demands of clients for sophisticated expertise in media. Jason and Mary-Ann illuminate the complexities of precision targeting in digital media, highlighting the generational differences in attitudes toward ad targeting. They explore the financial risks in media management and emphasize the importance of strategy and partnership in managing clients long-term. Join Jason in this episode of Buinessology as he unravels the intricacies of modern media management and strategies for client success! Welcome back to The Businessology Show! In today's episode, Mary-Ann Pruitt joins us to discuss the world of media management within agencies. She shares her expertise on the intricacies of adjusted gross income (AGI) on a departmental level and the evolving demands of clients for sophisticated expertise in media. Jason and Mary-Ann illuminate the complexities of precision targeting in digital media, highlighting the generational differences in attitudes toward ad targeting. They explore the financial risks in media management and emphasize the importance of strategy and partnership in managing clients long-term. Join Jason in this episode of Buinessology as he unravels the intricacies of modern media management and strategies for client success! false full 184 eb3ca499-2a61-47a1-ac18-5605463dde52 From Dropout to Multi-Millionaire: Brian Will's Story To Success Mon, 15 Jul 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show From Dropout to Multi-Millionaire: Brian Will's Story To Success The Businessology Show 00:45:48 Welcome to another insightful episode of The Businessology Show! In today's episode, we are thrilled to feature Brian Williams, an esteemed author, and industry expert in sales and management consulting, who also happens to own multiple thriving businesses. Jason and Brian discuss how sales and negotiation are intertwined and that trust is key in overcoming the public's general mistrust of salespeople. Brian emphasizes the dangers of personal lifestyle expansion mirroring business growth and the value of maintaining a minimalist lifestyle during the early stages of building a business. This episode is a goldmine for anyone navigating the entrepreneurial landscape, offering actionable insights on overcoming failures, mastering sales, and making informed business decisions!" Welcome to another insightful episode of The Businessology Show! In today's episode, we are thrilled to feature Brian Williams, an esteemed author, and industry expert in sales and management consulting, who also happens to own multiple thriving businesses. Jason and Brian discuss how sales and negotiation are intertwined and that trust is key in overcoming the public's general mistrust of salespeople. Brian emphasizes the dangers of personal lifestyle expansion mirroring business growth and the value of maintaining a minimalist lifestyle during the early stages of building a business. This episode is a goldmine for anyone navigating the entrepreneurial landscape, offering actionable insights on overcoming failures, mastering sales, and making informed business decisions!" false full 183 30dd251c-847d-4ae5-b369-8bd886c6be5c Lesson 36: The Scoop on Scope Creep Wed, 26 Jun 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 36: The Scoop on Scope Creep The Businessology Show 00:02:53 Welcome to another insightful Businessology lesson! Today, we're diving into the topic of scope creep – a common challenge that many businesses face. It’s important to set your team up to strike a balance between exceeding client expectations and safeguarding the financial health of the business. That's where clear communication and boundary-setting come into play. By educating your team members about the importance of sticking to the agreed-upon scope of work, you empower them to recognize when they're veering off course and take corrective action. Ultimately, hitting the "scope wall" isn't a sign of failure – it shows that your team is committed to delivering value to clients while also respecting the boundaries of the contract. So, the next time you find yourself navigating the murky waters of scope creep, remember that it's an opportunity for growth and learning. Welcome to another insightful Businessology lesson! Today, we're diving into the topic of scope creep – a common challenge that many businesses face. It’s important to set your team up to strike a balance between exceeding client expectations and safeguarding the financial health of the business. That's where clear communication and boundary-setting come into play. By educating your team members about the importance of sticking to the agreed-upon scope of work, you empower them to recognize when they're veering off course and take corrective action. Ultimately, hitting the "scope wall" isn't a sign of failure – it shows that your team is committed to delivering value to clients while also respecting the boundaries of the contract. So, the next time you find yourself navigating the murky waters of scope creep, remember that it's an opportunity for growth and learning. false full 181 302d86ba-54cf-4ede-a1c0-5270b1196d45 Lesson 35: Navigating Success Metrics Wed, 19 Jun 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 35: Navigating Success Metrics The Businessology Show 00:04:03 Today, we're diving into the world of agency benchmarks and why they're crucial for your agency's success. Metrics are like the GPS for your business journey. They help you navigate through the twists and turns of entrepreneurship, guiding you towards gaining a deeper understanding of your business and the way it works. Now, agency benchmarks take this concept a step further. These benchmarks are tailored to the specific needs and trends of the agency industry, providing a guide to identify areas of strength and areas that may need improvement. Are you ready to harness the power of metrics and take your business to new heights? Get ready to learn, grow, and transform your business like never before! Today, we're diving into the world of agency benchmarks and why they're crucial for your agency's success. Metrics are like the GPS for your business journey. They help you navigate through the twists and turns of entrepreneurship, guiding you towards gaining a deeper understanding of your business and the way it works. Now, agency benchmarks take this concept a step further. These benchmarks are tailored to the specific needs and trends of the agency industry, providing a guide to identify areas of strength and areas that may need improvement. Are you ready to harness the power of metrics and take your business to new heights? Get ready to learn, grow, and transform your business like never before! false full 180 1574ad56-2d90-4304-ab40-42b2a8fc75c7 The Complexities of Leading Multiple Entities with Parker Cox Mon, 17 Jun 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Complexities of Leading Multiple Entities with Parker Cox The Businessology Show 00:39:27 Welcome to another episode of The Businessology Show! Jason explores the entrepreneurial journey and best practices for scaling businesses with special guest, Parker Cox. Parker shares his insights and experiences from managing multiple ventures—including property management, digital marketing, and offshore recruiting. Tune in as they explore key topics such as the importance of accountability, creating stable cash flows in ""boring"" businesses, and the significance of robust operations and team structures. Parker sheds light on his hold company strategy, emphasizing his preference for strategic involvement over day-to-day operations, and discusses balancing professional goals with personal life. They’ll dip into effective leadership, the impact of transparency and accountability, and strategic calendar management. Listen now and gain actionable insights and inspiration for your entrepreneurial endeavors! Welcome to another episode of The Businessology Show! Jason explores the entrepreneurial journey and best practices for scaling businesses with special guest, Parker Cox. Parker shares his insights and experiences from managing multiple ventures—including property management, digital marketing, and offshore recruiting. Tune in as they explore key topics such as the importance of accountability, creating stable cash flows in ""boring"" businesses, and the significance of robust operations and team structures. Parker sheds light on his hold company strategy, emphasizing his preference for strategic involvement over day-to-day operations, and discusses balancing professional goals with personal life. They’ll dip into effective leadership, the impact of transparency and accountability, and strategic calendar management. Listen now and gain actionable insights and inspiration for your entrepreneurial endeavors! false full 182 82592f2e-c55d-4c43-ab03-a06c4870b16a Lesson 34: Mastering Team Dynamics Wed, 12 Jun 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 34: Mastering Team Dynamics The Businessology Show 00:06:11 Tracking your team's capacity might seem like a daunting task, but fear not – Jason's got your back! Building trust and collaboration between team members and leaders is key. It's important to remember that sometimes, team members themselves might not realize they're struggling. That's where you, as a leader, step in. So, join Jason on this journey as we explore practical strategies for tracking and optimizing your team's capacity. Together, we'll empower your team to thrive in a balanced and productive work environment. Tracking your team's capacity might seem like a daunting task, but fear not – Jason's got your back! Building trust and collaboration between team members and leaders is key. It's important to remember that sometimes, team members themselves might not realize they're struggling. That's where you, as a leader, step in. So, join Jason on this journey as we explore practical strategies for tracking and optimizing your team's capacity. Together, we'll empower your team to thrive in a balanced and productive work environment. false full 179 566e8b40-8394-47f1-92cd-2df4ff9aa16d Lesson 33: Finding Balance in Creativity & Efficiency Wed, 5 Jun 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 33: Finding Balance in Creativity & Efficiency The Businessology Show 00:05:44 Welcome to another Businessology lesson, where we dive into the age-old conundrum of juggling creativity and efficiency within agencies and teams. It's a delicate dance, but fear not, we're here to guide you through. Now, we all know the battle between letting those creative juices flow and hitting those pesky deadlines. Your team might be itching for more time to finesse their work, but sometimes you've gotta remind them that perfection isn't always the goal – sometimes "good enough" is, well, good enough! Throughout our chat, we'll be uncovering the secrets to finding that sweet spot between creativity and efficiency. It's all about teamwork, folks! After all, the key to success lies in striking that perfect balance." Welcome to another Businessology lesson, where we dive into the age-old conundrum of juggling creativity and efficiency within agencies and teams. It's a delicate dance, but fear not, we're here to guide you through. Now, we all know the battle between letting those creative juices flow and hitting those pesky deadlines. Your team might be itching for more time to finesse their work, but sometimes you've gotta remind them that perfection isn't always the goal – sometimes "good enough" is, well, good enough! Throughout our chat, we'll be uncovering the secrets to finding that sweet spot between creativity and efficiency. It's all about teamwork, folks! After all, the key to success lies in striking that perfect balance." false full 178 bf901cd6-601e-4702-9163-0a7a5849dadb Lesson 32: When is it Time To Review Your Business? Wed, 29 May 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 32: When is it Time To Review Your Business? The Businessology Show 00:06:38 Hey folks! Ever find yourself wondering when it's the right time to give your business's financials a good once-over? Well, you're in luck because Jason's here to spill the beans on all things numbers! In this video, we dive deep into the importance of doing an internal review for your books, bookkeeping, and financials. Trust us, getting your records in order isn't just about seeing your losses and profits – it's about unlocking the true potential of your business! And guess what? Investing in an accountant can be a game-changer. We're not just saying that because we're an accounting firm – they're like financial wizards who help you align your goals, set benchmarks, and make sense of those daunting numbers. So tuck in and let's learn how to decode those numbers together. Hey folks! Ever find yourself wondering when it's the right time to give your business's financials a good once-over? Well, you're in luck because Jason's here to spill the beans on all things numbers! In this video, we dive deep into the importance of doing an internal review for your books, bookkeeping, and financials. Trust us, getting your records in order isn't just about seeing your losses and profits – it's about unlocking the true potential of your business! And guess what? Investing in an accountant can be a game-changer. We're not just saying that because we're an accounting firm – they're like financial wizards who help you align your goals, set benchmarks, and make sense of those daunting numbers. So tuck in and let's learn how to decode those numbers together. false full 177 ef8415c4-d2e8-41cc-811d-273022b88396 Lesson 31: Unlocking Growth: Leveraging Contractors for Success Wed, 22 May 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 31: Unlocking Growth: Leveraging Contractors for Success The Businessology Show 00:04:42 Join Jason as he explores the diverse landscape of business growth, where each company's journey is unique. From expanding teams to venturing into new markets, growth takes various forms. In this enlightening discussion, Jason emphasizes the role of contractors in fulfilling the needs of flex labor – a crucial component in scaling your operations efficiently. Learn why contractors are ideal for specialized tasks requiring expertise beyond your current team's capabilities. Ready to elevate your business to new heights? Embrace change and experimentation as Jason shares insights on trying new approaches and pushing boundaries. Whether you're exploring innovative marketing techniques or expanding into untapped markets, embracing growth means stepping out of your comfort zone. Tune in for practical tips and inspirational advice to propel your business forward. Join Jason as he explores the diverse landscape of business growth, where each company's journey is unique. From expanding teams to venturing into new markets, growth takes various forms. In this enlightening discussion, Jason emphasizes the role of contractors in fulfilling the needs of flex labor – a crucial component in scaling your operations efficiently. Learn why contractors are ideal for specialized tasks requiring expertise beyond your current team's capabilities. Ready to elevate your business to new heights? Embrace change and experimentation as Jason shares insights on trying new approaches and pushing boundaries. Whether you're exploring innovative marketing techniques or expanding into untapped markets, embracing growth means stepping out of your comfort zone. Tune in for practical tips and inspirational advice to propel your business forward. false full 175 60ebe4b9-02ec-442f-9e4a-157b4d6f720e Mastering Agency Growth with Karl Sakas Wed, 15 May 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Mastering Agency Growth with Karl Sakas The Businessology Show 00:37:56 Welcome to The Businessology Show! In this episode, we dive deep into the intricacies of leadership and operational challenges that agency owners face, especially as we approach an economically uncertain 2024. Our guest, Karl Sakas an expert in agency consulting shares invaluable insights on distinguishing between being a manager and a leader, and how this understanding can dramatically reshape your approach to business growth and personal work-life balance. Jason and Karl discuss the strategic timing for hiring pivotal roles, the effectiveness of combining full-time employees with contractors, and the essential mindset shifts required for delegating effectively without abdicating responsibility. They'll touch on the balance between operational think-tanks and the psychological impact of leading a team, also delving into the necessity of long-term financial planning, which includes comprehensive exit strategies to secure both personal and business financial futures. Whether you're an agency owner wrestling with scaling your business or an enthusiast fascinated by agency dynamics, this episode promises a wealth of knowledge and practical strategies to navigate the complexities of leadership and agency growth. Tune in to empower yourself with the tools to not just survive but thrive in challenging times. Resources: Free resources for agencies from Karl Sakas | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2ffree-resources-for-agencies%2f&c=E,1,jryt707u2EdkFQ-0RR_Gl3AOOlYwhSUTSF8nz-DQ5th9ZJh4JpSibN0qxTuK3xfA2PO5zCd06HFDFdj-yWCqBjJQQjqaGyzghybK5wUlCw,,&typo=1 Article: Should you be a Front-End, Back-End, or Full-Stack agency? | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fagency-models%2f&c=E,1,A16nThcKeRBRvAIYh2eMPu_QCYFVdoYK1YZu8UWXMwwA3y2ZhNGAHMh2omqnBj8cP74KP8trdrQ-dcpzEOyUjOFmcs-xzz00Uk2nh7I4D3BKYDSITnYMK3E_7LNN&typo=1 Template: Envision your ideal agency, with an Advance Retrospective | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fusing-advance-retrospectives%2f&c=E,1,9V-_rYlfIp1Wq8QvpjGY_PoO7N3uHrzNzglaXl1xTizdH42KmK9Ftpf7eU8tNdfaPqRCS-48spYLYED4Ye0tqKkfPfbGS6hPEdKPtYAZ1KXLJtLyTmU,&typo=1 Book: Work Less, Earn More: How to Escape the Daily Grind of Agency Ownership | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fusing-advance-retrospectives%2f&c=E,1,9V-_rYlfIp1Wq8QvpjGY_PoO7N3uHrzNzglaXl1xTizdH42KmK9Ftpf7eU8tNdfaPqRCS-48spYLYED4Ye0tqKkfPfbGS6hPEdKPtYAZ1KXLJtLyTmU,&typo=1 Training: Manager Tools management training | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fmanager-tools.com%2ftraining%2fvirtual-effective-manager-conference&c=E,1,tzZsBxO94azGgaIR9uiaN7Wq0ymZmDBbms_4PTL22-pGzwzsB9UuNAaQDZZk6ionXvyMiYaopkfVWN5YAMu14JhhzkUTFMwawXPf29AeO7a8R-wbiohRlgPjjy-Q&typo=1 Workshop: Control (and Maximize) Your Agency's Exit | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2flp%2fget-notified-exit-prep%2f&c=E,1,HZAzj1EoHKGJU6Vi1zEBDPtP4u1bKL65mUFa94QtbHizH9bi5361XFFdc9P-oC_hnqPz7wXZKyEF5Gg5bQUXJhhvVgK_W8SwsSmClIh2Bb7i8Fp-YLv7cA,,&typo=1 Welcome to The Businessology Show! In this episode, we dive deep into the intricacies of leadership and operational challenges that agency owners face, especially as we approach an economically uncertain 2024. Our guest, Karl Sakas an expert in agency consulting shares invaluable insights on distinguishing between being a manager and a leader, and how this understanding can dramatically reshape your approach to business growth and personal work-life balance. Jason and Karl discuss the strategic timing for hiring pivotal roles, the effectiveness of combining full-time employees with contractors, and the essential mindset shifts required for delegating effectively without abdicating responsibility. They'll touch on the balance between operational think-tanks and the psychological impact of leading a team, also delving into the necessity of long-term financial planning, which includes comprehensive exit strategies to secure both personal and business financial futures. Whether you're an agency owner wrestling with scaling your business or an enthusiast fascinated by agency dynamics, this episode promises a wealth of knowledge and practical strategies to navigate the complexities of leadership and agency growth. Tune in to empower yourself with the tools to not just survive but thrive in challenging times. Resources: Free resources for agencies from Karl Sakas | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2ffree-resources-for-agencies%2f&c=E,1,jryt707u2EdkFQ-0RR_Gl3AOOlYwhSUTSF8nz-DQ5th9ZJh4JpSibN0qxTuK3xfA2PO5zCd06HFDFdj-yWCqBjJQQjqaGyzghybK5wUlCw,,&typo=1 Article: Should you be a Front-End, Back-End, or Full-Stack agency? | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fagency-models%2f&c=E,1,A16nThcKeRBRvAIYh2eMPu_QCYFVdoYK1YZu8UWXMwwA3y2ZhNGAHMh2omqnBj8cP74KP8trdrQ-dcpzEOyUjOFmcs-xzz00Uk2nh7I4D3BKYDSITnYMK3E_7LNN&typo=1 Template: Envision your ideal agency, with an Advance Retrospective | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fusing-advance-retrospectives%2f&c=E,1,9V-_rYlfIp1Wq8QvpjGY_PoO7N3uHrzNzglaXl1xTizdH42KmK9Ftpf7eU8tNdfaPqRCS-48spYLYED4Ye0tqKkfPfbGS6hPEdKPtYAZ1KXLJtLyTmU,&typo=1 Book: Work Less, Earn More: How to Escape the Daily Grind of Agency Ownership | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fusing-advance-retrospectives%2f&c=E,1,9V-_rYlfIp1Wq8QvpjGY_PoO7N3uHrzNzglaXl1xTizdH42KmK9Ftpf7eU8tNdfaPqRCS-48spYLYED4Ye0tqKkfPfbGS6hPEdKPtYAZ1KXLJtLyTmU,&typo=1 Training: Manager Tools management training | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fmanager-tools.com%2ftraining%2fvirtual-effective-manager-conference&c=E,1,tzZsBxO94azGgaIR9uiaN7Wq0ymZmDBbms_4PTL22-pGzwzsB9UuNAaQDZZk6ionXvyMiYaopkfVWN5YAMu14JhhzkUTFMwawXPf29AeO7a8R-wbiohRlgPjjy-Q&typo=1 Workshop: Control (and Maximize) Your Agency's Exit | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2flp%2fget-notified-exit-prep%2f&c=E,1,HZAzj1EoHKGJU6Vi1zEBDPtP4u1bKL65mUFa94QtbHizH9bi5361XFFdc9P-oC_hnqPz7wXZKyEF5Gg5bQUXJhhvVgK_W8SwsSmClIh2Bb7i8Fp-YLv7cA,,&typo=1 false full 156 0c6da248-0fae-48cd-874c-cea1d4a9725a Lesson 30: Balancing Market Niches Wed, 8 May 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 30: Balancing Market Niches The Businessology Show 00:05:30 Join Jason as he dives into the inevitable truth of making mistakes while navigating the journey of business growth. Even the seasoned pros like Jason aren't immune to ""oopsie" along the way. Jason shares valuable insights on the importance of taking a step back before making significant moves, such as niching into a market. Discover why it's crucial to strike a balance between narrowing your market focus and avoiding the pitfall of niching too fast. Embrace the learning process as Jason discusses the integral role of mistakes in honing your strategies and finding what truly works for your business. Tune in for practical advice and wisdom to navigate the ups and downs of entrepreneurship. Join Jason as he dives into the inevitable truth of making mistakes while navigating the journey of business growth. Even the seasoned pros like Jason aren't immune to ""oopsie" along the way. Jason shares valuable insights on the importance of taking a step back before making significant moves, such as niching into a market. Discover why it's crucial to strike a balance between narrowing your market focus and avoiding the pitfall of niching too fast. Embrace the learning process as Jason discusses the integral role of mistakes in honing your strategies and finding what truly works for your business. Tune in for practical advice and wisdom to navigate the ups and downs of entrepreneurship. false full 176 34e2cd4d-0081-4382-9821-1b92281d73ba Lesson 29: Common Mistakes for Creative Entrepreneurs Wed, 1 May 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 29: Common Mistakes for Creative Entrepreneurs The Businessology Show 00:03:31 Business growth can be tricky to navigate as a creative entrepreneur. In this episode, Jason dives into one of the common mistakes many creative business owners make: getting too caught up in the creative work for too long. He explores why creatives, especially for those who started as designers, are often driven by a deep passion and skill for the artistic endeavors of the business. Jason unpacks the fears associated with delegating client relationships and the challenges of hiring the first team member. His solution? A growth hack – hiring someone. This crucial step not only involves defining roles and responsibilities but also prompts a shift in mindset from being a creative technician to a strategic business owner. Keep in mind, the key is to scale your innovative business thoughtfully and efficiently. Business growth can be tricky to navigate as a creative entrepreneur. In this episode, Jason dives into one of the common mistakes many creative business owners make: getting too caught up in the creative work for too long. He explores why creatives, especially for those who started as designers, are often driven by a deep passion and skill for the artistic endeavors of the business. Jason unpacks the fears associated with delegating client relationships and the challenges of hiring the first team member. His solution? A growth hack – hiring someone. This crucial step not only involves defining roles and responsibilities but also prompts a shift in mindset from being a creative technician to a strategic business owner. Keep in mind, the key is to scale your innovative business thoughtfully and efficiently. false full 175 e10d90a0-dc4b-41d5-8b89-ec818018609c Lesson 28: Navigating Economic Waves During Tough Times Wed, 24 Apr 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 28: Navigating Economic Waves During Tough Times The Businessology Show 00:04:10 Jason is diving deep into the practical impact of inflation on creative marketing agencies. Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes. In this episode, you'll uncover a comprehensive understanding of how inflation intertwines with our economy's growth. We'll also explore the immediate effects of Fed rate hikes on creative and marketing agencies, shedding light on how these changes influence client spending, marketing initiatives, and team expansion. Plus, gain insights from agency entrepreneurs on navigating the uncertainties brought about by economic shifts, emphasizing the significance of stability during such times. Don't miss out on this insightful discussion—hit play and gain a deeper understanding of how inflation impacts the world of creative marketing agencies! Jason is diving deep into the practical impact of inflation on creative marketing agencies. Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes. In this episode, you'll uncover a comprehensive understanding of how inflation intertwines with our economy's growth. We'll also explore the immediate effects of Fed rate hikes on creative and marketing agencies, shedding light on how these changes influence client spending, marketing initiatives, and team expansion. Plus, gain insights from agency entrepreneurs on navigating the uncertainties brought about by economic shifts, emphasizing the significance of stability during such times. Don't miss out on this insightful discussion—hit play and gain a deeper understanding of how inflation impacts the world of creative marketing agencies! false full 174 24e8fa49-5111-4eda-820a-a58f8b45d0a5 Inspire Your Inner Creative with Jacqueline Green Mon, 15 Apr 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Inspire Your Inner Creative with Jacqueline Green The Businessology Show 00:36:48 Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs! Jackie shares invaluable insights on the importance of effective client communication during the often-disruptive home construction process. She also dives into educational resources available for designers, covering everything from branding and software mastery to free content that can give your business the competitive edge it needs. Settle in as Jason and Jackie also explore identifying your ideal clients, conquering fear in decision-making, and establishing robust systems for business growth. Get ready to ignite your passion for design, offload stress, and elevate your business game with the Businessology Show's transformative insights. Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs! Jackie shares invaluable insights on the importance of effective client communication during the often-disruptive home construction process. She also dives into educational resources available for designers, covering everything from branding and software mastery to free content that can give your business the competitive edge it needs. Settle in as Jason and Jackie also explore identifying your ideal clients, conquering fear in decision-making, and establishing robust systems for business growth. Get ready to ignite your passion for design, offload stress, and elevate your business game with the Businessology Show's transformative insights. false full 173 8f98383d-207d-4503-9a13-5470125986ed Lesson 27: Maintaining Stability For Future Growth Wed, 10 Apr 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 27: Maintaining Stability For Future Growth The Businessology Show 00:04:54 Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you! We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rates, the job market, and the overall economy. Plus, we'll dish out some savvy strategies for small businesses to stay afloat, including tips on stability, client retention, debt management, and planning for future growth. Join our friendly conversation as we dissect the lessons and expectations for entrepreneurs in the exciting year ahead. Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you! We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rates, the job market, and the overall economy. Plus, we'll dish out some savvy strategies for small businesses to stay afloat, including tips on stability, client retention, debt management, and planning for future growth. Join our friendly conversation as we dissect the lessons and expectations for entrepreneurs in the exciting year ahead. false full 172 38ac0f05-6a1b-4598-a929-0b975fc440ee Continuous Learning in the Digital Age with Mickey Mellen Fri, 15 Mar 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Continuous Learning in the Digital Age with Mickey Mellen The Businessology Show 00:40:32 Welcome to The Businessology Show! In today's episode, we dive into the intricate world of daily publishing with our guest, Mickey Mellen, who shares his insights on maintaining a steady stream of content and the absorbing method he’s adopted from none other than Charlie Munger himself. Join us as we explore the digital and tangible realms of reading, from flipping through the pages of ""Poor Charlie's Almanack"" to using cutting-edge tools like Kindle Scribe and Readwise. Amidst reflecting on the roles of luck and strategy in business success post-COVID-19, Jason and Mickey discuss economic influences like election cycles and market forces, always with a mindful eye on the importance of recurring revenue and a sound financial buffer. We'll uncover the personal journey of an agency leader who turned sporadic blogging into a powerful tool for self-improvement. Hear how Mickey leverages blogging to crystallize knowledge gained from life’s myriad experiences into compelling Sunday summaries. Stay tuned for our in-depth conversation on how the pressing need to understand drives continuous learning and how maintaining a personal touch in a digital age reigns supreme over automation. This is The Businessology Show – let's get down to business! Welcome to The Businessology Show! In today's episode, we dive into the intricate world of daily publishing with our guest, Mickey Mellen, who shares his insights on maintaining a steady stream of content and the absorbing method he’s adopted from none other than Charlie Munger himself. Join us as we explore the digital and tangible realms of reading, from flipping through the pages of ""Poor Charlie's Almanack"" to using cutting-edge tools like Kindle Scribe and Readwise. Amidst reflecting on the roles of luck and strategy in business success post-COVID-19, Jason and Mickey discuss economic influences like election cycles and market forces, always with a mindful eye on the importance of recurring revenue and a sound financial buffer. We'll uncover the personal journey of an agency leader who turned sporadic blogging into a powerful tool for self-improvement. Hear how Mickey leverages blogging to crystallize knowledge gained from life’s myriad experiences into compelling Sunday summaries. Stay tuned for our in-depth conversation on how the pressing need to understand drives continuous learning and how maintaining a personal touch in a digital age reigns supreme over automation. This is The Businessology Show – let's get down to business! false full 171 fb9502d1-2b95-4c2d-9c3d-19fa69a4f549 The Business Skills Every Creative Needs to Thrive with Ilise Benun Thu, 15 Feb 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Business Skills Every Creative Needs to Thrive with Ilise Benun The Businessology Show 00:38:38 In this episode of The Businessology Show, Jason dives into the symbiotic relationship between creativity and business savvy. Today's episode features Ilise Benun, a seasoned expert who has spent 35 years guiding solopreneurs and creative business owners on their journey to financial prosperity by merging artistic intuition with business acumen. Ilise dispels the myth that business and creativity are isolated realms, encouraging creative minds to manifest their talents in strategic networking, compelling content marketing, and targeted outreach. Jason and Ilise's conversation peels back the layers on client dynamics, revealing how to spot red flags, establish authority, and maintain professional boundaries. Together, they explore why face-to-face meetings and real-time communication are critical in complex client discussions, and how the post-pandemic landscape demands patience in marketing while offering freedom for growth. Jason and Ilise delve into the art of nurturing leads through various platforms—from websites and podcasts to newsletters and ebooks—stressing the power of consistency. You'll hear practical tips on content creation and targeted outreach, such as dedicating 30 daily minutes to marketing and harnessing LinkedIn to forge genuine connections. Finally, Jason and Ilise tap into the often-elusive subject of money. They discuss not only how to approach the topic with potential clients but also how to position oneself to attract those with higher budgets who value your expertise. Today's episode is great for creatives eager to enhance their business strategy, deepen client relationships, and turn their creative prowess into profit. Join Jason and Ilise for these insights and more. In this episode of The Businessology Show, Jason dives into the symbiotic relationship between creativity and business savvy. Today's episode features Ilise Benun, a seasoned expert who has spent 35 years guiding solopreneurs and creative business owners on their journey to financial prosperity by merging artistic intuition with business acumen. Ilise dispels the myth that business and creativity are isolated realms, encouraging creative minds to manifest their talents in strategic networking, compelling content marketing, and targeted outreach. Jason and Ilise's conversation peels back the layers on client dynamics, revealing how to spot red flags, establish authority, and maintain professional boundaries. Together, they explore why face-to-face meetings and real-time communication are critical in complex client discussions, and how the post-pandemic landscape demands patience in marketing while offering freedom for growth. Jason and Ilise delve into the art of nurturing leads through various platforms—from websites and podcasts to newsletters and ebooks—stressing the power of consistency. You'll hear practical tips on content creation and targeted outreach, such as dedicating 30 daily minutes to marketing and harnessing LinkedIn to forge genuine connections. Finally, Jason and Ilise tap into the often-elusive subject of money. They discuss not only how to approach the topic with potential clients but also how to position oneself to attract those with higher budgets who value your expertise. Today's episode is great for creatives eager to enhance their business strategy, deepen client relationships, and turn their creative prowess into profit. Join Jason and Ilise for these insights and more. false full 170 e50e938c-d068-4327-95f0-df624daf13d9 Lesson 25: Cultivating Healthy Remote Teams: Defining Culture and Rhythm for Success Wed, 24 Jan 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 25: Cultivating Healthy Remote Teams: Defining Culture and Rhythm for Success The Businessology Show 00:08:13 With over a decade of experience operating as a remote firm with teams scattered across the US, Jason shares insights on navigating the challenges and opportunities of remote work environments. From defining the type of culture you want to build, to establishing rhythm and structure in remote team meetings, Jason offers practical tips for fostering a strong and connected virtual team. Tune in as he explores the importance of intentional cultural focus, core value callouts, and the role of healthy team dynamics in driving professional growth. With over a decade of experience operating as a remote firm with teams scattered across the US, Jason shares insights on navigating the challenges and opportunities of remote work environments. From defining the type of culture you want to build, to establishing rhythm and structure in remote team meetings, Jason offers practical tips for fostering a strong and connected virtual team. Tune in as he explores the importance of intentional cultural focus, core value callouts, and the role of healthy team dynamics in driving professional growth. false full 167 22597ea2-3c1f-4a5d-8645-eb5eee406e38 Lesson 26: Unlocking Mental Clarity and Personal Growth Wed, 24 Jan 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 26: Unlocking Mental Clarity and Personal Growth The Businessology Show 00:04:54 In this Businessology Lesson, learn more about the powerful tool of journaling as a means of managing the complexities of the entrepreneurial journey. Jason shares his personal experiences with the psychological challenges of entrepreneurship and the importance of clearing one's mind. He explores the concept of "layering" emotional problems and the impact of carrying a heavy mental load. Through the lens of professional firms and the intricacies of balancing work and personal life, Jason highlights the necessity of externalizing thoughts and tasks through journaling. Tune in to uncover the therapeutic and skill-building aspects of journaling and its profound impact on navigating the entrepreneurial world. In this Businessology Lesson, learn more about the powerful tool of journaling as a means of managing the complexities of the entrepreneurial journey. Jason shares his personal experiences with the psychological challenges of entrepreneurship and the importance of clearing one's mind. He explores the concept of "layering" emotional problems and the impact of carrying a heavy mental load. Through the lens of professional firms and the intricacies of balancing work and personal life, Jason highlights the necessity of externalizing thoughts and tasks through journaling. Tune in to uncover the therapeutic and skill-building aspects of journaling and its profound impact on navigating the entrepreneurial world. false full 169 331fc8a1-f63d-4e90-967c-1629e3a6d5ce Redefining Business Success with Sparktoro's CEO, Rand Fishkin Mon, 15 Jan 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Redefining Business Success with Sparktoro's CEO, Rand Fishkin The Businessology Show 00:44:25 Jason's got a treat for you today. He's hanging out with the one and only Rand Fishkin. You might know him as the big brain behind Sparktoro and the former CEO at Moz – basically, he’s the guy you want to chat with if you’re all about leveling up your audience research. In today’s chat, Jason and Rand are cutting right through the fluff. They're going to bust some age-old stereotypes on hiring, chat about why bigger isn't always better when it comes to your team, and get into the real talk about the entrepreneurial rollercoaster. Rand's got some killer insights from Sparktoro about what your audience is up to online – and get this, you can mess around with it for free here: https://sparktoro.com/ Jason and Rand are not just about the serious business talk, though. Rand’s got stories that’ll make you nod your head and some that'll make you shake it in disbelief. From the pains and gains at Moz to his no-BS approach to funding Sparktoro – it's not your typical tech tale. Rand fills in the gaps on how to pursue team transparency, having a healthy workplace, and how their team gets their work done together. Plus, they don’t shy away from the big stuff, like AI, blockchain, and how the economic ups and downs have been tossing the tech world like a salad. So keep it locked here, and let's get the inside scoop from Rand—who’s not only a master marketer but also a pro at stirring up a tasty cocktail. Jason and Rand are about to dish out a full-course meal of business wisdom with a side of laid-back banter – right here on The Businessology Show. Let’s get into it! Jason's got a treat for you today. He's hanging out with the one and only Rand Fishkin. You might know him as the big brain behind Sparktoro and the former CEO at Moz – basically, he’s the guy you want to chat with if you’re all about leveling up your audience research. In today’s chat, Jason and Rand are cutting right through the fluff. They're going to bust some age-old stereotypes on hiring, chat about why bigger isn't always better when it comes to your team, and get into the real talk about the entrepreneurial rollercoaster. Rand's got some killer insights from Sparktoro about what your audience is up to online – and get this, you can mess around with it for free here: https://sparktoro.com/ Jason and Rand are not just about the serious business talk, though. Rand’s got stories that’ll make you nod your head and some that'll make you shake it in disbelief. From the pains and gains at Moz to his no-BS approach to funding Sparktoro – it's not your typical tech tale. Rand fills in the gaps on how to pursue team transparency, having a healthy workplace, and how their team gets their work done together. Plus, they don’t shy away from the big stuff, like AI, blockchain, and how the economic ups and downs have been tossing the tech world like a salad. So keep it locked here, and let's get the inside scoop from Rand—who’s not only a master marketer but also a pro at stirring up a tasty cocktail. Jason and Rand are about to dish out a full-course meal of business wisdom with a side of laid-back banter – right here on The Businessology Show. Let’s get into it! false full 168 a5637329-96ab-4a1b-98a9-aa3d40438f01 Lesson 24: Visionaries and Integrators: The Dynamic Duo Driving Business Success Wed, 10 Jan 2024 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 24: Visionaries and Integrators: The Dynamic Duo Driving Business Success The Businessology Show 00:09:24 In today's lesson, listen as Jason unravels the dynamic relationship between visionaries and integrators within a company. Jason shares a personal account of partnering with an integrator and delves into the significance of nurturing a strong partnership in order to drive business growth. This insightful discussion sheds light on the critical role that visionaries and integrators play in the success of a services-based company, offering valuable lessons for entrepreneurs looking to expand their ventures. Sit tight as he explores the intricacies of visionary integrator dynamics and the transformative potential of a well-aligned partnership. In today's lesson, listen as Jason unravels the dynamic relationship between visionaries and integrators within a company. Jason shares a personal account of partnering with an integrator and delves into the significance of nurturing a strong partnership in order to drive business growth. This insightful discussion sheds light on the critical role that visionaries and integrators play in the success of a services-based company, offering valuable lessons for entrepreneurs looking to expand their ventures. Sit tight as he explores the intricacies of visionary integrator dynamics and the transformative potential of a well-aligned partnership. false full 166 970b798f-2144-4020-802e-d36e00899707 Lesson 23: Insights from a First Hire and Redefining Your Approach Wed, 3 Jan 2024 17:58:44 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 23: Insights from a First Hire and Redefining Your Approach The Businessology Show 00:05:22 Jason shares insights on the strategic considerations behind the first hire, emphasizing the importance of delegating tasks effectively and understanding the cultural fit of potential candidates. With personal anecdotes of successes and mistakes, this Jason provides valuable lessons to help you navigate the complexities of hiring for your business. Tune in to gain expert advice on building a strong team and setting your company up for long-term success. Jason shares insights on the strategic considerations behind the first hire, emphasizing the importance of delegating tasks effectively and understanding the cultural fit of potential candidates. With personal anecdotes of successes and mistakes, this Jason provides valuable lessons to help you navigate the complexities of hiring for your business. Tune in to gain expert advice on building a strong team and setting your company up for long-term success. false full 165 f47045ac-d33a-42ce-98ca-47865f924013 Strategic Planning: Mastering Calendar Blocking Pt. 2 with Jason Blumer Fri, 15 Dec 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Strategic Planning: Mastering Calendar Blocking Pt. 2 with Jason Blumer The Businessology Show 00:31:17 Jason continues the exploration of strategic calendar work blocking, an essential strategy in efficiently managing your time and resources to drive growth and accomplish targets. In this episode, Jason dives into his personal work schedule, unfolding his key tactics in block planning—from segmenting time for meetings, strategy, and content production, to setting priorities and dealing with the unpredictability of the corporate world. Jason also taps into how the principles of strategic calendar work blocking play out in a partnership scenario, casting light on how he and Julie synergize their efforts and tackle tasks collaboratively. Hear about their experience with the Todoist task management tool, their approach to defining and achieving goals, as well as the crucial aspect of managing commitments. This episode carries enriching insights for any entrepreneur, manager, or anyone striving to master their work-life balance and productivity, so stay tuned and dive in. Jason continues the exploration of strategic calendar work blocking, an essential strategy in efficiently managing your time and resources to drive growth and accomplish targets. In this episode, Jason dives into his personal work schedule, unfolding his key tactics in block planning—from segmenting time for meetings, strategy, and content production, to setting priorities and dealing with the unpredictability of the corporate world. Jason also taps into how the principles of strategic calendar work blocking play out in a partnership scenario, casting light on how he and Julie synergize their efforts and tackle tasks collaboratively. Hear about their experience with the Todoist task management tool, their approach to defining and achieving goals, as well as the crucial aspect of managing commitments. This episode carries enriching insights for any entrepreneur, manager, or anyone striving to master their work-life balance and productivity, so stay tuned and dive in. false full 164 ba57f23c-7393-4d6b-a1eb-4180887e768c Strategic Planning: Mastering Calendar Blocking with Jason Blumer Wed, 15 Nov 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Strategic Planning: Mastering Calendar Blocking with Jason Blumer The Businessology Show 00:31:37 In today's episode, Jason flies solo and explores the concept of "strategic calendar work blocking" as a method to manage attention and time effectively. For those of you running multiple businesses or facing numerous routine tasks, this approach could be a game-changer. He'll debunk the myth that entrepreneurs can do anything they wish, emphasizing the necessity of making intentional choices. Jason discusses the importance of balancing attention between work and personal life and how deliberate planning can help us avoid self-sabotage. He introduces the idea of 'leveraging rhythms' - a systematic approach to using calendars to schedule regular strategy sessions. These practical tips and insights are designed with one goal in mind - to help you as an entrepreneur effectively manage your time, handle urgent tasks, and grow your business intentionally. Stay tuned for a guide on how you can put this revolutionary method into practice. In today's episode, Jason flies solo and explores the concept of "strategic calendar work blocking" as a method to manage attention and time effectively. For those of you running multiple businesses or facing numerous routine tasks, this approach could be a game-changer. He'll debunk the myth that entrepreneurs can do anything they wish, emphasizing the necessity of making intentional choices. Jason discusses the importance of balancing attention between work and personal life and how deliberate planning can help us avoid self-sabotage. He introduces the idea of 'leveraging rhythms' - a systematic approach to using calendars to schedule regular strategy sessions. These practical tips and insights are designed with one goal in mind - to help you as an entrepreneur effectively manage your time, handle urgent tasks, and grow your business intentionally. Stay tuned for a guide on how you can put this revolutionary method into practice. false full 163 f7e8592e-4aa5-436a-bdb2-126007f74088 Balancing Strategy and Operations for Business Growth with Alyson Caffrey Mon, 16 Oct 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Balancing Strategy and Operations for Business Growth with Alyson Caffrey The Businessology Show 00:49:39 In this episode of The Businessology Show, Jason and Alyson dive into the fascinating world of business operations and strategic thinking. Join them as they explore the parallels between developing land and roads and developing administrative functions within a business. Alyson Caffrey, a Systems and Process Creations expert, shares her insights on the importance of paving the road and finding the right person to navigate it successfully. Jason and Alyson discuss the balance between promoting from within and inviting external conversations to ensure operational efficiency and strategic growth. Get ready to uncover the secrets to increasing productivity, unlocking growth, and mastering the core metrics that drive small businesses. Plus, they'll delve into the hustle culture, breaking systems, and finding new ways to operate more efficiently. You won't want to miss this enlightening episode packed with practical tips for taking your business operations to the next level. Let's get started! In this episode of The Businessology Show, Jason and Alyson dive into the fascinating world of business operations and strategic thinking. Join them as they explore the parallels between developing land and roads and developing administrative functions within a business. Alyson Caffrey, a Systems and Process Creations expert, shares her insights on the importance of paving the road and finding the right person to navigate it successfully. Jason and Alyson discuss the balance between promoting from within and inviting external conversations to ensure operational efficiency and strategic growth. Get ready to uncover the secrets to increasing productivity, unlocking growth, and mastering the core metrics that drive small businesses. Plus, they'll delve into the hustle culture, breaking systems, and finding new ways to operate more efficiently. You won't want to miss this enlightening episode packed with practical tips for taking your business operations to the next level. Let's get started! false full 162 0c55ddf4-7ce8-48f0-b891-b46e5268c1ab Lesson 22: Unleashing Leader Potential: 3 Questions to Challenge Growth and Progress Wed, 11 Oct 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 22: Unleashing Leader Potential: 3 Questions to Challenge Growth and Progress The Businessology Show 00:09:51 In this lesson, Jason delves into the three essential questions that leaders need to ask themselves. Leaders are constantly evolving, and these questions aim to challenge and inspire growth in their leadership journey. From examining areas of habitual laziness to evaluating the dynamics of their team, leaders must constantly assess and make necessary changes to fulfill their larger mission. Jason also explores the concept of tapping into untapped market value and the risks involved in leveraging it for the benefit of their organization. Listen as Jason dives deep into these thought-provoking questions and uncover valuable insights for leaders on their quest for success. In this lesson, Jason delves into the three essential questions that leaders need to ask themselves. Leaders are constantly evolving, and these questions aim to challenge and inspire growth in their leadership journey. From examining areas of habitual laziness to evaluating the dynamics of their team, leaders must constantly assess and make necessary changes to fulfill their larger mission. Jason also explores the concept of tapping into untapped market value and the risks involved in leveraging it for the benefit of their organization. Listen as Jason dives deep into these thought-provoking questions and uncover valuable insights for leaders on their quest for success. false full 161 d94519e6-7936-4f67-b125-424f81b7dd92 Lesson 21: The Art of AI Implementation: Strategies for a Successful Integration Wed, 4 Oct 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 21: The Art of AI Implementation: Strategies for a Successful Integration The Businessology Show 00:07:45 In today's episode, Jason tackles the question on everyone's mind: Is it worth investing in AI? As AI continues to revolutionize various industries, businesses are finding themselves grappling with how to harness its power effectively. Join Jason as he dives into the world of AI and explores its impact on service-based organizations. Discover how AI not only enhances team efficiency but also transforms client interactions. He'll introduce you to an acronym, ""Nice,"" that outlines the steps to successfully integrate AI into your business. Plus, he'll discuss the importance of notification, implementation, and contractual effectuation when incorporating AI. Tune in to learn why investing in AI is essential, but also how being a fast follower can help you navigate the rapid changes and make smart investments that enhance your business value. In today's episode, Jason tackles the question on everyone's mind: Is it worth investing in AI? As AI continues to revolutionize various industries, businesses are finding themselves grappling with how to harness its power effectively. Join Jason as he dives into the world of AI and explores its impact on service-based organizations. Discover how AI not only enhances team efficiency but also transforms client interactions. He'll introduce you to an acronym, ""Nice,"" that outlines the steps to successfully integrate AI into your business. Plus, he'll discuss the importance of notification, implementation, and contractual effectuation when incorporating AI. Tune in to learn why investing in AI is essential, but also how being a fast follower can help you navigate the rapid changes and make smart investments that enhance your business value. false full 160 a212a616-781d-484b-a15f-2956a4734045 Lesson 20: Empowering Team Performance: Assessing Capacity and Optimizing Results Wed, 27 Sep 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 20: Empowering Team Performance: Assessing Capacity and Optimizing Results The Businessology Show 00:10:11 In today's lesson, Jason explores the topic of capacity and how it impacts your team's performance. He answers the three important questions to assess your team's capacity and ensure they are working at their most optimal level. The first question revolves around how to identify when a team member is not performing at their best. Listen as Jason shares the importance of being present in employees lives, asking the right questions, and tapping into their emotions to understand their capacity. By doing so, you can spot patterns, address struggles, and support team members effectively. Jason talks about the value of identifying team members who can produce the most valuable work. This starts with aligning revenue production with capacity usage to avoid mismatches that can lead to inefficiency and dissatisfaction. Understanding which team members can handle complex tasks is crucial for growth and success. Lastly, Jason addresses the impact of personal lives on a team's ability to focus and work undistracted. Jason acknowledges the challenges of remote work and the importance of respecting personal decisions while understanding potential distractions that emerge, such as the summer months. By accommodating these factors, you can navigate around them and maintain productivity. Listen the full episode to discover strategies to enhance your team's capacity. In today's lesson, Jason explores the topic of capacity and how it impacts your team's performance. He answers the three important questions to assess your team's capacity and ensure they are working at their most optimal level. The first question revolves around how to identify when a team member is not performing at their best. Listen as Jason shares the importance of being present in employees lives, asking the right questions, and tapping into their emotions to understand their capacity. By doing so, you can spot patterns, address struggles, and support team members effectively. Jason talks about the value of identifying team members who can produce the most valuable work. This starts with aligning revenue production with capacity usage to avoid mismatches that can lead to inefficiency and dissatisfaction. Understanding which team members can handle complex tasks is crucial for growth and success. Lastly, Jason addresses the impact of personal lives on a team's ability to focus and work undistracted. Jason acknowledges the challenges of remote work and the importance of respecting personal decisions while understanding potential distractions that emerge, such as the summer months. By accommodating these factors, you can navigate around them and maintain productivity. Listen the full episode to discover strategies to enhance your team's capacity. false full 159 290b1f60-c232-4e9c-bf6f-687f4432f26d Lesson 19: Navigating Profit and Loss: Strategies for Optimizing Agency Financials Wed, 20 Sep 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 19: Navigating Profit and Loss: Strategies for Optimizing Agency Financials The Businessology Show 00:10:14 In today's lesson, Jason dives into the key factors that contribute to a company's profitability. He explains that profitability is simply the result of a math equation: revenue in and expenses out. Explore how focusing on team efficiency and pricing can impact revenue, while understanding the importance of covering current expenses and generating leftover profit. Jason goes into the concept of distributions for owners and the significance of savings in building a secure financial foundation. Additionally, he touches on the role of debt, emphasizing the cautious but strategic use of resources such as a line of credit. Join Jason as he unravels the complexities of agency profitability and offers practical insights for financial success. In today's lesson, Jason dives into the key factors that contribute to a company's profitability. He explains that profitability is simply the result of a math equation: revenue in and expenses out. Explore how focusing on team efficiency and pricing can impact revenue, while understanding the importance of covering current expenses and generating leftover profit. Jason goes into the concept of distributions for owners and the significance of savings in building a secure financial foundation. Additionally, he touches on the role of debt, emphasizing the cautious but strategic use of resources such as a line of credit. Join Jason as he unravels the complexities of agency profitability and offers practical insights for financial success. false full 158 603a76c8-6084-4c95-b44c-02673c56481a Unleashing the Creative Potential of Your Niche with Karen Reyburn Fri, 15 Sep 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Unleashing the Creative Potential of Your Niche with Karen Reyburn The Businessology Show 00:38:17 In the newest episode of The Businessology show, Karen Reyburn delves into the accounting world and her journey into the marketing realm. An agency owner and author herself, Karen shares her unexpected path towards writing a book focused on the essential marketing elements accountants need to know before they can flourish. Karen and Jason explore how collaboration with accountants is crucial for effective marketing strategies, regardless of firm size. With insights from a successful coaching program called The Accelerator, they uncover the power of implementing foundational marketing principles in accounting firms. Karen and Jason discuss the importance of problem-solving, creativity, and embracing one's potential within the accounting industry. Discover the fascinating combination of accounting and marketing on today's episode of The Businessology Show! In the newest episode of The Businessology show, Karen Reyburn delves into the accounting world and her journey into the marketing realm. An agency owner and author herself, Karen shares her unexpected path towards writing a book focused on the essential marketing elements accountants need to know before they can flourish. Karen and Jason explore how collaboration with accountants is crucial for effective marketing strategies, regardless of firm size. With insights from a successful coaching program called The Accelerator, they uncover the power of implementing foundational marketing principles in accounting firms. Karen and Jason discuss the importance of problem-solving, creativity, and embracing one's potential within the accounting industry. Discover the fascinating combination of accounting and marketing on today's episode of The Businessology Show! false full 157 e081ee9b-40b4-4d70-9719-e4cbb6b3d811 Lesson 18: 25 Years Strong: Learning, Growth, and Adaptation Wed, 6 Sep 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 18: 25 Years Strong: Learning, Growth, and Adaptation The Businessology Show 00:04:23 Welcome back to another Businessology lesson! In this episode, Jason will dive into the thrilling new phase of growth he is experiencing with their firm. We all face new challenges and tasks we've never encountered before, and today we learn how Jason is tackling these hurdles head-on. Welcome back to another Businessology lesson! In this episode, Jason will dive into the thrilling new phase of growth he is experiencing with their firm. We all face new challenges and tasks we've never encountered before, and today we learn how Jason is tackling these hurdles head-on. false full 156 5afc3fc2-0f99-4e97-a220-4938bf6dfc73 Lesson #17: Growing Strong Teams: Nurturing Safety, Transparency, and Belonging in the Workplace Community Wed, 30 Aug 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #17: Growing Strong Teams: Nurturing Safety, Transparency, and Belonging in the Workplace Community The Businessology Show 00:05:12 In this Lesson, Jasons delves into the importance of fostering a safe and healthy community within your organization. Jason discusses the significance of transparency, creating a sense of belonging, and encouraging healthy curiosity. Join Jason as he explains how these three key factors contribute to the overall health and success of your team. In this Lesson, Jasons delves into the importance of fostering a safe and healthy community within your organization. Jason discusses the significance of transparency, creating a sense of belonging, and encouraging healthy curiosity. Join Jason as he explains how these three key factors contribute to the overall health and success of your team. false full 155 6842d406-74fe-477c-9752-ef83ca8b86a2 Lesson 16: Assess Your Team's Capacity: The Key to Balancing Revenue and Performance Wed, 23 Aug 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 16: Assess Your Team's Capacity: The Key to Balancing Revenue and Performance The Businessology Show 00:07:36 Welcome back to another Businessology lesson! In today's lesson, Jason will dive into the crucial topic of matching revenue with team capacity in creative agencies. We all know that the success of a business relies on finding the perfect balance between the two, but what happens when that balance is thrown off? And how do you fix it? Welcome back to another Businessology lesson! In today's lesson, Jason will dive into the crucial topic of matching revenue with team capacity in creative agencies. We all know that the success of a business relies on finding the perfect balance between the two, but what happens when that balance is thrown off? And how do you fix it? false full 16 43387939-5a62-48d7-945e-7877b91f2070 Branding Strategy versus Business Plan with Fabian Geyrhalter Tue, 15 Aug 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Branding Strategy versus Business Plan with Fabian Geyrhalter The Businessology Show 00:39:55 Our guest is none other than Fabian Geyrhalter, a renowned brand strategist and creative director based in Los Angeles. With his wealth of experience in brand consulting and running his own consultancy, Fabian is a true expert in the field. On the newest episode of The Businessology Show, Fabian expresses his awe and appreciation for several mind-blowing product examples. He emphasizes that effective branding is not limited to expensive, high-end designers, but rather it's all about accurately portraying the brand's message to the target audience. Fabian brings to light the importance of brand strategy and its role in connecting with consumers. He explains that while business plans focus on creating a product and making money, brand strategy focuses on how to position the brand to resonate with the target audience. Listen to the full episode and hear Fabian share how businesses can effectively use brand strategy in their own business plans. Our guest is none other than Fabian Geyrhalter, a renowned brand strategist and creative director based in Los Angeles. With his wealth of experience in brand consulting and running his own consultancy, Fabian is a true expert in the field. On the newest episode of The Businessology Show, Fabian expresses his awe and appreciation for several mind-blowing product examples. He emphasizes that effective branding is not limited to expensive, high-end designers, but rather it's all about accurately portraying the brand's message to the target audience. Fabian brings to light the importance of brand strategy and its role in connecting with consumers. He explains that while business plans focus on creating a product and making money, brand strategy focuses on how to position the brand to resonate with the target audience. Listen to the full episode and hear Fabian share how businesses can effectively use brand strategy in their own business plans. false full 147 47aabe7e-ceaf-4fd8-a7ec-66b6974c1d12 Lesson 15: Good Money, Bad Clients: Why Business Success Involves More than Just a Paycheck Wed, 9 Aug 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 15: Good Money, Bad Clients: Why Business Success Involves More than Just a Paycheck The Businessology Show 00:03:03 In today's lesson, we'll dive deep into the concept of client relationships and the true value of money in creative projects. We'll explore the notion that not all money is good money, especially when it comes to working with clients who may demand more time and effort. Join us as we uncover the importance of finding clients who align with our values and make the creative process enjoyable and profitable. In today's lesson, we'll dive deep into the concept of client relationships and the true value of money in creative projects. We'll explore the notion that not all money is good money, especially when it comes to working with clients who may demand more time and effort. Join us as we uncover the importance of finding clients who align with our values and make the creative process enjoyable and profitable. false full 15 ade4ebfd-c876-4062-b822-8aca3bb3b04f Lesson 14: How to Manage Growth with a Leadership Team Wed, 2 Aug 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 14: How to Manage Growth with a Leadership Team The Businessology Show 00:05:57 Are you running a growing agency and finding it challenging to effectively lead and communicate with your entire team? In this week's Businessology Lesson, we delve into the importance of assembling a leadership team and how it can leverage growth in your agency. Are you running a growing agency and finding it challenging to effectively lead and communicate with your entire team? In this week's Businessology Lesson, we delve into the importance of assembling a leadership team and how it can leverage growth in your agency. false full 14 cf324249-c588-4deb-99f9-0a47519450a6 Lesson 13: Evaluating your Client Base: Using Data and Alignment to Grade and Grow Wed, 26 Jul 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 13: Evaluating your Client Base: Using Data and Alignment to Grade and Grow The Businessology Show 00:08:53 In today's lesson, we're diving into the world of client grading and evaluating the health of your client base. We'll discuss how data and science can help you determine the alignment between your clients and your business, and why it matters for your growth. From belief alignment to value consumption, we'll explore the four key parameters that play a crucial role in grading your clients. So, let's get started and learn how to scientifically analyze and grade your clients. In today's lesson, we're diving into the world of client grading and evaluating the health of your client base. We'll discuss how data and science can help you determine the alignment between your clients and your business, and why it matters for your growth. From belief alignment to value consumption, we'll explore the four key parameters that play a crucial role in grading your clients. So, let's get started and learn how to scientifically analyze and grade your clients. false full 13 7e20c437-c2cb-44bf-8d36-939b24c7b349 How to Have a Fun, Challenging, and Rewarding Career with Andrew Davis Mon, 17 Jul 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show How to Have a Fun, Challenging, and Rewarding Career with Andrew Davis The Businessology Show 00:42:24 Andrew Davis isn't your average keynote speaker—he's fun. Yes, that's his priority. Andrew wants to engage and make a lasting impression on his audience. But, how did he get to where he is? There isn't a keynote speaking major at college—not that we're aware of—and he didn't just waltz into this type of career. Listen to the newest Businessology show to hear how Andrew made strategic pivots in his career that led to his successful speeches. Andrew Davis isn't your average keynote speaker—he's fun. Yes, that's his priority. Andrew wants to engage and make a lasting impression on his audience. But, how did he get to where he is? There isn't a keynote speaking major at college—not that we're aware of—and he didn't just waltz into this type of career. Listen to the newest Businessology show to hear how Andrew made strategic pivots in his career that led to his successful speeches. false full 146 0b2f91b1-7efe-4845-a8bc-0835a89a2fa7 Lesson 12: All About Job Descriptions Wed, 12 Jul 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson 12: All About Job Descriptions The Businessology Show 00:06:15 It’s only a job description, right? Actually, it's more important than you might think. Companies are built on roles, and the expectation of those roles are detailed in the job description. In this lesson, Jason explains the importance of job descriptions and how they can help you build a better team culture. It’s only a job description, right? Actually, it's more important than you might think. Companies are built on roles, and the expectation of those roles are detailed in the job description. In this lesson, Jason explains the importance of job descriptions and how they can help you build a better team culture. false full 12 0bb882a2-92c6-4203-a1a1-1df4e437bf2b Lesson #11: How to be a Leader in a Strange World Wed, 5 Jul 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #11: How to be a Leader in a Strange World The Businessology Show 00:08:50 Does the world feel a little weird right now? After the pandemic, we’ve struggled with finding the new normal and started questioning our old work expectations and habits. In this lesson, Jason explains how to navigate the challenge of leading in a changing world…spoiler alert, it’s a struggle. Does the world feel a little weird right now? After the pandemic, we’ve struggled with finding the new normal and started questioning our old work expectations and habits. In this lesson, Jason explains how to navigate the challenge of leading in a changing world…spoiler alert, it’s a struggle. false full 11 44711704-c4b4-40ea-b3a5-ab1134981f4c Lesson #10:How to Use Psychology to Pitch Prices to Clients Wed, 28 Jun 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #10:How to Use Psychology to Pitch Prices to Clients The Businessology Show 00:09:24 What if we told you there's psychology in pricing strategies? Yes, and there's a way businesses can practically use it too. Jason walks through the benefits of a tiered pricing strategy and how your business can utilize this method in another Businessology Lesson. What if we told you there's psychology in pricing strategies? Yes, and there's a way businesses can practically use it too. Jason walks through the benefits of a tiered pricing strategy and how your business can utilize this method in another Businessology Lesson. false full 10 c5545dac-8c15-437d-aefe-1545ca0413cb Lesson #9: How Personality Tests Help You Lead Better Thu, 22 Jun 2023 17:13:33 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #9: How Personality Tests Help You Lead Better The Businessology Show 00:07:58 How do you understand your team's personality profile? Jason explains the importance of personality testing and how it can help you become a better, more understanding leader. How do you understand your team's personality profile? Jason explains the importance of personality testing and how it can help you become a better, more understanding leader. false full 9 6e89286e-6faa-4003-b278-6f5f75f9e592 Finding A Story To Tell with Carl Smith Thu, 15 Jun 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Finding A Story To Tell with Carl Smith The Businessology Show 00:49:21 Carl Smith is the founder of Bureau of Digital, a community for like-minded digital agency leaders everywhere. But before he went and started his own community, Carl had extensive agency experience. And as a creative, Carl was innovative in the way he led. Carl is a pioneer in creative thinking and doing, so everyone be prepared to drink his "hippie juice" because it's too good. Listen to the intricacies of Carl's creative journey on the newest episode of The Businessology Show today! Carl Smith is the founder of Bureau of Digital, a community for like-minded digital agency leaders everywhere. But before he went and started his own community, Carl had extensive agency experience. And as a creative, Carl was innovative in the way he led. Carl is a pioneer in creative thinking and doing, so everyone be prepared to drink his "hippie juice" because it's too good. Listen to the intricacies of Carl's creative journey on the newest episode of The Businessology Show today! false full 144 2fb0253a-51a2-439f-a838-88e8d0f0a24a Lesson #8: Why We Needed to Get Fired Wed, 7 Jun 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #8: Why We Needed to Get Fired The Businessology Show 00:06:37 Sometimes the best case scenario is getting fired, and—in this story—that was the case. Listen to Jason recount a time when coaching a pair of business partners with Julie didn't go exactly as planned. Sometimes the best case scenario is getting fired, and—in this story—that was the case. Listen to Jason recount a time when coaching a pair of business partners with Julie didn't go exactly as planned. false full 153 2bda6c8e-3223-473c-8382-2e1404884de9 Lesson #7: How to Communicate Clearly Wed, 31 May 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #7: How to Communicate Clearly The Businessology Show 00:08:10 What does it mean to provide clear communication? Jason answers all the questions you could have about clarity, including how to practically improve your communication style to reach clarity in 4 easy steps. Listen to this new Businessology Lesson to find out. What does it mean to provide clear communication? Jason answers all the questions you could have about clarity, including how to practically improve your communication style to reach clarity in 4 easy steps. Listen to this new Businessology Lesson to find out. false full 152 c22b6af6-79f0-471d-b714-a973aecfa266 Lesson #6: How to Read Your Company's Financial Metrics Wed, 24 May 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #6: How to Read Your Company's Financial Metrics The Businessology Show 00:07:47 If you don't understand your metrics, you could be misinterpreting your entire business. Listen to Jason explain key metrics and the common errors business leaders make when looking at them. If you don't understand your metrics, you could be misinterpreting your entire business. Listen to Jason explain key metrics and the common errors business leaders make when looking at them. false full 151 b6a861d2-ac80-46bf-a997-387eafef41ba Balancing Creative and Business with Brandie Knox Mon, 15 May 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Balancing Creative and Business with Brandie Knox The Businessology Show 00:48:10 Today, she's the Principle and Creative Director of Knox Design Strategy. But growing up, Brandie Knox never imagined herself as a business owner. After graduating from a small school in North Carolina, she was itching to get out of dodge and move to a city. Like, literally, any city. Since she was going big, Brandie thought, "ah, heck with it," and planted herself in the middle of New York City. Learning the lay of the land from a large international law firm, Brandie slowly assembled a wide toolset and made another big leap into entrepreneurship at the peak of the 2008 recession. Although her creative agency has transformed a lot over the past 14 years, she's got plenty of helpful entrepreneurship hacks to share. Tune in to this episode of The Businessology Show to learn all about them! Today, she's the Principle and Creative Director of Knox Design Strategy. But growing up, Brandie Knox never imagined herself as a business owner. After graduating from a small school in North Carolina, she was itching to get out of dodge and move to a city. Like, literally, any city. Since she was going big, Brandie thought, "ah, heck with it," and planted herself in the middle of New York City. Learning the lay of the land from a large international law firm, Brandie slowly assembled a wide toolset and made another big leap into entrepreneurship at the peak of the 2008 recession. Although her creative agency has transformed a lot over the past 14 years, she's got plenty of helpful entrepreneurship hacks to share. Tune in to this episode of The Businessology Show to learn all about them! false full 150 1548ca2a-bed1-498d-b658-51771fca7f36 Lesson #5: The Easiest Mistake To Make When Hiring Wed, 10 May 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #5: The Easiest Mistake To Make When Hiring The Businessology Show 00:08:05 Our firm has had its fair share of hiring horror stories, and we noticed one simple mistake we were consistently making in our process. Today, Jason shares an easy fix to a common hiring whoopsie. Our firm has had its fair share of hiring horror stories, and we noticed one simple mistake we were consistently making in our process. Today, Jason shares an easy fix to a common hiring whoopsie. false full 149 fe330949-5172-47d1-8d3d-da35f89c25f3 Lesson #4: The Hiring Process in 5 Easy Steps Wed, 3 May 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #4: The Hiring Process in 5 Easy Steps The Businessology Show 00:10:03 Wouldn't it be nice to have a hiring process that leaves only the best candidate at the end? In a perfect world this would be a standard system, but until that happens, getting as close as possible is all you can hope for. In a new Businessology Lesson, Jason walks through the 5 key steps he uses when hiring. Find out how to narrow down the best fit for your business with these helpful tips. Wouldn't it be nice to have a hiring process that leaves only the best candidate at the end? In a perfect world this would be a standard system, but until that happens, getting as close as possible is all you can hope for. In a new Businessology Lesson, Jason walks through the 5 key steps he uses when hiring. Find out how to narrow down the best fit for your business with these helpful tips. false full 148 e8677d0f-a384-4aba-bc2e-9313880d4b75 Lesson #3: 3 ways to help your struggling agency Wed, 26 Apr 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #3: 3 ways to help your struggling agency The Businessology Show 00:04:51 During periods of struggle, it's normal for business leaders to be terrified of what's to come. Today, Jason gives advice on how to handle everything from business decisions to emotional responses during these rough patches. During periods of struggle, it's normal for business leaders to be terrified of what's to come. Today, Jason gives advice on how to handle everything from business decisions to emotional responses during these rough patches. false full 147 c89d263c-7472-4444-adc8-c61059217ff5 Using Data to Tell a Kind Truth with Richard Groom Mon, 17 Apr 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Using Data to Tell a Kind Truth with Richard Groom The Businessology Show 01:02:05 Richard Groom, CEO and Principal of Sparks Research joins Jason on the newest episode of The Businessology Show to break down every aspect of research and data analytics. Think about those targeted messages you get on social media and Google—Sparks Research guided those media buying decisions using the most current data on audience targeting, including those mind-reading ads. Hear how a small business in Clemson, South Carolina is making a global impact with the use of data analytics today! Richard Groom, CEO and Principal of Sparks Research joins Jason on the newest episode of The Businessology Show to break down every aspect of research and data analytics. Think about those targeted messages you get on social media and Google—Sparks Research guided those media buying decisions using the most current data on audience targeting, including those mind-reading ads. Hear how a small business in Clemson, South Carolina is making a global impact with the use of data analytics today! false full 146 073653a4-4778-4af6-9f9a-f512550ca28c Lesson #2: One time I failed—badly. Here's what I learned. Wed, 12 Apr 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #2: One time I failed—badly. Here's what I learned. The Businessology Show 00:10:07 Almost every entrepreneur's journey includes a failure—and we're no exception. Hear about Jason's early days as an entrepreneur and how skipping critical steps eventually led to a great life lesson. Almost every entrepreneur's journey includes a failure—and we're no exception. Hear about Jason's early days as an entrepreneur and how skipping critical steps eventually led to a great life lesson. false full 145 b8412890-5dc5-4b8c-ab13-89536c95c74b Lesson #1: What to do when you're struggling as a leader Wed, 5 Apr 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Lesson #1: What to do when you're struggling as a leader The Businessology Show 00:06:33 Have you ever had those days at work when you don't feel like yourself? Some people call it Imposter Syndrome but whatever you want to name it, it's detrimental to your mental health. Listen as Jason shares reasons why you may feel this way and what you can do to help yourself get out of this funk. P.S. We think you're great! Have you ever had those days at work when you don't feel like yourself? Some people call it Imposter Syndrome but whatever you want to name it, it's detrimental to your mental health. Listen as Jason shares reasons why you may feel this way and what you can do to help yourself get out of this funk. P.S. We think you're great! false full 144 6e3419e3-0ddb-4947-af2c-d45d817c278f The Businessology Show is Expanding Thu, 30 Mar 2023 19:30:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Businessology Show is Expanding The Businessology Show 00:01:48 You asked for more content. We listened. Every week, Jason will be answering frequently asked questions and addressing common concerns through short, in-depth podcast episodes we're calling, "Lessons." Don't miss the chance to absorb even more knowledge with our weekly Lessons, releasing every Wednesday starting April 5! You asked for more content. We listened. Every week, Jason will be answering frequently asked questions and addressing common concerns through short, in-depth podcast episodes we're calling, "Lessons." Don't miss the chance to absorb even more knowledge with our weekly Lessons, releasing every Wednesday starting April 5! false full 143 dddc21df-67bb-4b51-a42e-107a8980a2ab How to Successfully Experience Failure with Kade Wilcox Wed, 15 Mar 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show How to Successfully Experience Failure with Kade Wilcox The Businessology Show 01:06:30 2022 was a rough year for Kade Wilcox. The owner and CEO of a 50-person marketing agency had to cope with the consequences and fallout of losing that business. On this episode of The Businessology Show, Kade speaks honestly about the difficulties of failure, the lessons learned, and the signs that pointed to the fall of his once-successful agency. Listen as Kade shares how leaning on a trustworthy coach helped him push through failure and launch his new agency, Flatland. 2022 was a rough year for Kade Wilcox. The owner and CEO of a 50-person marketing agency had to cope with the consequences and fallout of losing that business. On this episode of The Businessology Show, Kade speaks honestly about the difficulties of failure, the lessons learned, and the signs that pointed to the fall of his once-successful agency. Listen as Kade shares how leaning on a trustworthy coach helped him push through failure and launch his new agency, Flatland. false full 142 6b969035-90b5-420b-a423-fb73c8e3dbb0 The Ultimate Entrepreneur with Jami Mullikin Wed, 15 Feb 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Ultimate Entrepreneur with Jami Mullikin The Businessology Show 00:57:33 Jami Mullikin from Stellar Recruiting joins Jason on the newest episode of The Businessology Show. Jami is no newbie to the marketing, consulting, and ad agency scene—let's just say his resume speaks for itself. Jami and Jason talk about agency leader errors that consultants frequently fix and how Jami's vast agency experience led him to recruiting and consulting. You won't want to miss this interesting episode highlighting how agencies have changed over the past 40 years and what's to come in the future. Jami Mullikin from Stellar Recruiting joins Jason on the newest episode of The Businessology Show. Jami is no newbie to the marketing, consulting, and ad agency scene—let's just say his resume speaks for itself. Jami and Jason talk about agency leader errors that consultants frequently fix and how Jami's vast agency experience led him to recruiting and consulting. You won't want to miss this interesting episode highlighting how agencies have changed over the past 40 years and what's to come in the future. false full 141 d2cb7d61-68a0-4a96-a865-2e61f3a3913d The Economic Influence on Entrepreneurial Livelihood with Adam Davidson Tue, 17 Jan 2023 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Economic Influence on Entrepreneurial Livelihood with Adam Davidson The Businessology Show 01:05:31 Market share, mercantilism, and moral theology. Entrepreneurs, this all involves you. Put on your thinking cap and headphones, it's time to get into the nitty-gritty of macro and microeconomics. Adam Davidson, economic wizard, and author of the best-selling book, The Passion Economy, joins Jason on The Businessology Show to take us all the way back to 4,000 BC with some of the earliest economic theories and how they're directly affecting your services today. Market share, mercantilism, and moral theology. Entrepreneurs, this all involves you. Put on your thinking cap and headphones, it's time to get into the nitty-gritty of macro and microeconomics. Adam Davidson, economic wizard, and author of the best-selling book, The Passion Economy, joins Jason on The Businessology Show to take us all the way back to 4,000 BC with some of the earliest economic theories and how they're directly affecting your services today. false full 140 5b8b3a53-9930-48db-a14d-7c525b466b1d How to Prepare for the Tough Times Ahead with Jason Blumer Thu, 15 Dec 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show How to Prepare for the Tough Times Ahead with Jason Blumer The Businessology Show 00:43:59 Want to prepare for your agency's future? This episode is as good as gold. Through his coaching engagements and clients, Jason's gathered a mountain of data to inform some can't-miss pieces of wisdom for you and your agency. Listen to this episode if you want to learn how much cash you should save to survive a downturn, what signs indicate your agency is declining, and how to manage a rapidly evolving workforce. Let's do it! Want to prepare for your agency's future? This episode is as good as gold. Through his coaching engagements and clients, Jason's gathered a mountain of data to inform some can't-miss pieces of wisdom for you and your agency. Listen to this episode if you want to learn how much cash you should save to survive a downturn, what signs indicate your agency is declining, and how to manage a rapidly evolving workforce. Let's do it! false full 139 4f787da9-046e-45fe-a469-3140f65de966 Agency Trends and the Recession with Jason Blumer Tue, 15 Nov 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Agency Trends and the Recession with Jason Blumer The Businessology Show 00:58:09 This year was weird. We all get that, right? Some funky things happened across every industry, but advertising, marketing, and creative agencies came across some brand-new challenges that many leaders have never had to address before now. In this solo episode, Jason dives deep into some trends your agency has probably noticed this year and how you can plan to fight back or capitalize on them. Among the biggest challenges is an impending recession. Jason also shares, from an accounting standpoint, how to position your agency to not only survive this economic downturn but to thrive in it. Tune in the find out! This year was weird. We all get that, right? Some funky things happened across every industry, but advertising, marketing, and creative agencies came across some brand-new challenges that many leaders have never had to address before now. In this solo episode, Jason dives deep into some trends your agency has probably noticed this year and how you can plan to fight back or capitalize on them. Among the biggest challenges is an impending recession. Jason also shares, from an accounting standpoint, how to position your agency to not only survive this economic downturn but to thrive in it. Tune in the find out! false full 138 663b8235-c122-448c-98ea-354a218dde24 The Not-So-Hidden Truths of Leading an Agency Part 2 with David C. Baker Mon, 17 Oct 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Not-So-Hidden Truths of Leading an Agency Part 2 with David C. Baker The Businessology Show 00:45:51 Legendary leader, David C. Baker, joins The Businessology Show to once again share his invaluable agency insights with the world. This time, he reveals the three biggest developments agency leaders need to undergo in order to run a successful agency. Hint: Account Managers and Project Managers are on the hot seat now. Your agency will thank you later! David has plenty of more insights to apply to your agency here: https://www.davidcbaker.com/ Legendary leader, David C. Baker, joins The Businessology Show to once again share his invaluable agency insights with the world. This time, he reveals the three biggest developments agency leaders need to undergo in order to run a successful agency. Hint: Account Managers and Project Managers are on the hot seat now. Your agency will thank you later! David has plenty of more insights to apply to your agency here: https://www.davidcbaker.com/ false full 137 ccee5571-a9e2-45e4-bfdd-723461d320ba The Not-So-Hidden Truths of Leading an Agency with David C. Baker Thu, 15 Sep 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Not-So-Hidden Truths of Leading an Agency with David C. Baker The Businessology Show 00:51:17 "Authority figure. Thought leader. Revolutionary icon. We're just tossing out a few terms we would use to describe today's Businessology Show guest, David C. Baker. His work in the creative and digital space needs minimal introduction, and he's decided to spend an hour talking with Jason about the most challenging aspects of running an agency. ""But isn't every aspect challenging?"" Fair question, astute listener. You'll just have to tune in to discover whether you've got the secret sauce flowing their your agency's veins or not. Learn more about David and what he offers the agency world here: https://www.davidcbaker.com/ " "Authority figure. Thought leader. Revolutionary icon. We're just tossing out a few terms we would use to describe today's Businessology Show guest, David C. Baker. His work in the creative and digital space needs minimal introduction, and he's decided to spend an hour talking with Jason about the most challenging aspects of running an agency. ""But isn't every aspect challenging?"" Fair question, astute listener. You'll just have to tune in to discover whether you've got the secret sauce flowing their your agency's veins or not. Learn more about David and what he offers the agency world here: https://www.davidcbaker.com/ " false full 136 6a0ab3be-2505-4a57-895a-93cbe30587d1 Coach of the Consultants: How to Achieve Better Results with Less Effort with Austin Church Mon, 15 Aug 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Coach of the Consultants: How to Achieve Better Results with Less Effort with Austin Church The Businessology Show 00:44:09 Even consultants need coaching! Austin Church discovered the secret to selling strategy to strategists, and he's here to share it far and wide. Austin started as a copywriter before moving to brand consulting, all while building an online business and developing an app. So, why is he selling strategy now? Tune in to hear his answer and discover strategies that'll help you achieve better results with less effort. Prepare to walk away with the answers to the following burning questions: what does selling strategy look like on a daily basis? How much should I be charging per session? How you can start working on this valuable process TODAY? Tune in for all the secrets. Even consultants need coaching! Austin Church discovered the secret to selling strategy to strategists, and he's here to share it far and wide. Austin started as a copywriter before moving to brand consulting, all while building an online business and developing an app. So, why is he selling strategy now? Tune in to hear his answer and discover strategies that'll help you achieve better results with less effort. Prepare to walk away with the answers to the following burning questions: what does selling strategy look like on a daily basis? How much should I be charging per session? How you can start working on this valuable process TODAY? Tune in for all the secrets. false full 135 cda1471e-45c3-43cd-aa1f-c46858a2911b How to Find the Perfect Project Manager with Galen Low Fri, 15 Jul 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show How to Find the Perfect Project Manager with Galen Low The Businessology Show 00:32:26 The role of project management has evolved as agencies have. Services and deliverables of today are more complex and demanding than they were even a decade ago! It's no secret that finding a competent project manager to join your team, even temporarily, is super freakin' hard. The skillset is so demanding—they have to know enough about everything to be able to communicate and understand the flow of information, among several other things. Galen's expertise is in project management, and he's been working in this world long enough to know what to look for in a project manager. Tune in and check it out before you add that job posting to your website! The role of project management has evolved as agencies have. Services and deliverables of today are more complex and demanding than they were even a decade ago! It's no secret that finding a competent project manager to join your team, even temporarily, is super freakin' hard. The skillset is so demanding—they have to know enough about everything to be able to communicate and understand the flow of information, among several other things. Galen's expertise is in project management, and he's been working in this world long enough to know what to look for in a project manager. Tune in and check it out before you add that job posting to your website! false full 134 a4518fc2-efde-478e-9697-039905041c88 How Female Agency Owners Can Empower Each Other with Christy Hiler and Jean Freeman Wed, 15 Jun 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show How Female Agency Owners Can Empower Each Other with Christy Hiler and Jean Freeman The Businessology Show 00:28:25 There are 20,000 agencies across the U.S. right now. Less than 200 are female-owned. After joining this small group, Christy Hiler and Jean Freeman decided it was time to make some moves to increase that number. They created https://untilyouownit.com/ to first get an accurate head count of female-led agencies and provide support for females looking to purchase or start their own agency. They talk with Jason about why woman-owned agencies are so few and far between, how we can change that, and why we need more in this country. This episode is obviously such an important topic, and we're so grateful for Christy and Jean's efforts in the agency landscape. There are 20,000 agencies across the U.S. right now. Less than 200 are female-owned. After joining this small group, Christy Hiler and Jean Freeman decided it was time to make some moves to increase that number. They created https://untilyouownit.com/ to first get an accurate head count of female-led agencies and provide support for females looking to purchase or start their own agency. They talk with Jason about why woman-owned agencies are so few and far between, how we can change that, and why we need more in this country. This episode is obviously such an important topic, and we're so grateful for Christy and Jean's efforts in the agency landscape. false full 133 d5620a90-417c-42fc-b57f-c77d864d2061 Freelancing and Entrepreneurship: Which You Should Choose with John Jantsch Mon, 16 May 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Freelancing and Entrepreneurship: Which You Should Choose with John Jantsch The Businessology Show 00:42:08 Duct Tape Marketing's John Jantsch is a long-time marketing consultant and champion for creative entrepreneurs. Where Jason serves creative financially, John serves them as a guiding light. He talks to Jason about the world of freelance and how those folks can turn their section of the gig economy into a viable form of living. For those looking to lead a team, John also lays out which path is best: entrepreneurship, freelance, or employment. This is a great look into the mind of one of the all-time great marketing minds—don't skip out on this one! Duct Tape Marketing's John Jantsch is a long-time marketing consultant and champion for creative entrepreneurs. Where Jason serves creative financially, John serves them as a guiding light. He talks to Jason about the world of freelance and how those folks can turn their section of the gig economy into a viable form of living. For those looking to lead a team, John also lays out which path is best: entrepreneurship, freelance, or employment. This is a great look into the mind of one of the all-time great marketing minds—don't skip out on this one! false full 132 0d672b2f-334a-43aa-801c-41788822e7de Finding the Perfect Client/Agency Match with Joe Koufman Fri, 15 Apr 2022 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Finding the Perfect Client/Agency Match with Joe Koufman The Businessology Show 00:48:08 Joe Koufman is a professional matchmaker. He doesn't typically deal in the business of love (though he has brought 3 marriages together), but his passion for connecting people manifests itself in his company Setup. There, he matches brands with creative agencies that best fit them. He saw an issue with brands not being able to reach beyond the limits of their network, instantly excluding so many excellent agencies. Joe talks with Jason about how his company's process works and what agencies can bring to the table that make them a good fit. Joe Koufman is a professional matchmaker. He doesn't typically deal in the business of love (though he has brought 3 marriages together), but his passion for connecting people manifests itself in his company Setup. There, he matches brands with creative agencies that best fit them. He saw an issue with brands not being able to reach beyond the limits of their network, instantly excluding so many excellent agencies. Joe talks with Jason about how his company's process works and what agencies can bring to the table that make them a good fit. false full 131 584d8ca8-d61d-4dcb-9520-6ed37e21511b Simplifying Entrepreneurial Complexities with Dave Snowden Tue, 15 Mar 2022 12:46:32 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Simplifying Entrepreneurial Complexities with Dave Snowden The Businessology Show 00:45:44 Did you ever think that you could use a song from "Frozen 2" to help you with your management decisions? Neither did we—that is, until Jason sat down with Dave Snowden. Dave is an expert in complexity, and he excels in helping organizations navigate through strategy and decision making. His work on complex adaptive systems theory has positioned him as the sole leader in his field. He leans on some of his experiences to help Jason think through common entrepreneurial complexities. This episode is truly fascinating—Dave is probably among the most unique guests we've ever had! Did you ever think that you could use a song from "Frozen 2" to help you with your management decisions? Neither did we—that is, until Jason sat down with Dave Snowden. Dave is an expert in complexity, and he excels in helping organizations navigate through strategy and decision making. His work on complex adaptive systems theory has positioned him as the sole leader in his field. He leans on some of his experiences to help Jason think through common entrepreneurial complexities. This episode is truly fascinating—Dave is probably among the most unique guests we've ever had! false full 130 676bef44-7cfc-49e4-98a0-2ab01b3d97dd The Scaling L and an Explanation of the Capactiy Exchange Bridge with Jason Blumer, Part 2 Tue, 15 Feb 2022 14:24:51 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Scaling L and an Explanation of the Capactiy Exchange Bridge with Jason Blumer, Part 2 The Businessology Show 00:48:58 Jason continues with an educational focus on this episode of The Businessology Show! He's working his way through the Prototype Components Model for Growth (covered in the last episode), this time diving into the Scaling L and the Capacity Exchange Bridge—two critical aspects of agency health. Get these right, and you'll set yourself up for long-term success. Grab a copy of Jason's slides here: http://www.businessology.biz/show/129 Jason continues with an educational focus on this episode of The Businessology Show! He's working his way through the Prototype Components Model for Growth (covered in the last episode), this time diving into the Scaling L and the Capacity Exchange Bridge—two critical aspects of agency health. Get these right, and you'll set yourself up for long-term success. Grab a copy of Jason's slides here: http://www.businessology.biz/show/129 false full 129 3ff676cb-9dea-4403-8644-7bf6fd726a1e Understanding the Prototype Components Model for Growth with Jason Blumer Sat, 15 Jan 2022 12:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Understanding the Prototype Components Model for Growth with Jason Blumer The Businessology Show 00:52:53 This unique episode launches a new initiative. In 2022, the first episode of each quarter (starting with this one) won't feature a guest and will be education-focused. Jason will dissect a key element of your agency's sustainability, beginning with Jason's proprietary Prototype Components Model for Growth. Snag a copy of Jason's slide deck—the secret sauce for your agency's longevity—here: https://bit.ly/33lCB74 This unique episode launches a new initiative. In 2022, the first episode of each quarter (starting with this one) won't feature a guest and will be education-focused. Jason will dissect a key element of your agency's sustainability, beginning with Jason's proprietary Prototype Components Model for Growth. Snag a copy of Jason's slide deck—the secret sauce for your agency's longevity—here: https://bit.ly/33lCB74 false full 128 2ba294e5-f742-4728-88e0-5a40978f2dca Auditing Your Agency's Profitability with Marcel Petitpas Wed, 15 Dec 2021 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Auditing Your Agency's Profitability with Marcel Petitpas The Businessology Show 00:38:37 Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company that helps agencies improve their profitability. He spends most of his days elbow-deep in agency reporting, helping them make the correct decisions based on their data. He and Jason discuss which metrics are critical for agency owners to keep an eye on and how they can leverage tools to maintain profitability. This look at agency health through the numbers lens is a HUGE help for agency leaders—don't miss this one! Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company that helps agencies improve their profitability. He spends most of his days elbow-deep in agency reporting, helping them make the correct decisions based on their data. He and Jason discuss which metrics are critical for agency owners to keep an eye on and how they can leverage tools to maintain profitability. This look at agency health through the numbers lens is a HUGE help for agency leaders—don't miss this one! false full 127 0f511819-f240-44dc-9e5e-8a6d319d3fca Managing Creative Contractors with Dan Mall Mon, 15 Nov 2021 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Managing Creative Contractors with Dan Mall The Businessology Show 00:26:14 You may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly Design, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at that idea, but Dan is here to break down how he implements healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders! You may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly Design, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at that idea, but Dan is here to break down how he implements healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders! false full 126 ae2e8e9a-a76c-4fcb-8e0b-d3cacfb77511 Committing to Intentional Growth with Tim Williams Fri, 15 Oct 2021 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Committing to Intentional Growth with Tim Williams The Businessology Show 00:45:34 If you're reading this, there's a good chance you've heard of Tim Williams and/or are employing some of his unique wisdoms in your agency right now! He's a marketing veteran with decades of top-notch experience. Tim has been featured or interviewed in several major publications, and his seminars have taken him across the globe. He and Jason have an honest, analytical conversation on growth, specifically the intentionality of growth. If you've got "scale my agency" on your company's road map, you're going to want to tune in. If you're reading this, there's a good chance you've heard of Tim Williams and/or are employing some of his unique wisdoms in your agency right now! He's a marketing veteran with decades of top-notch experience. Tim has been featured or interviewed in several major publications, and his seminars have taken him across the globe. He and Jason have an honest, analytical conversation on growth, specifically the intentionality of growth. If you've got "scale my agency" on your company's road map, you're going to want to tune in. false full 125 793e99be-a1c4-47f1-a8da-3061b1a205b8 Leading Authentic Agencies with Bobby Gillespie Wed, 15 Sep 2021 06:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Leading Authentic Agencies with Bobby Gillespie The Businessology Show 00:40:25 Bobby Gillespie leads the team at Propr Design in Baltimore, an agency that prides itself on using above-board methods to help solve their clients' branding and growth marketing challenges. He and Jason get personal about what authenticity means and how you can embrace your individual personality while growing a wildly successful agency. This episode is chalked full of agency guidance and personal advice—soak it all in! Bobby Gillespie leads the team at Propr Design in Baltimore, an agency that prides itself on using above-board methods to help solve their clients' branding and growth marketing challenges. He and Jason get personal about what authenticity means and how you can embrace your individual personality while growing a wildly successful agency. This episode is chalked full of agency guidance and personal advice—soak it all in! false full 124 33d17c7a-9a8c-498c-90c3-ce58c96755e2 Navigating the Complexities of Design Teams in Growing Agencies Anthony Armendariz, founder and Chief Design Officer at Funsize.co leads the Funsize team with incredible innovation. They operate under (1) the traditional agency model of client service, (2) an Allied Team Model where they match up their teams with in-house teams, and (3) a most recent need to Augment Staff to larger companies.

Listed as one of the fastest and most successful companies in Texas by Inc. 5000 (https://stories.funsize.co/funsize-named-among-most-successful-companies-in-texas-by-inc-5000-regionals-909623a8871d), Funsize continues to seek to innovate agencies that serve with some of the most inventive and well known brands, all the while focused on building a culture that truly cares for the Funsize team.

Learn more about the complexities they face, what they still don't know, and what the future holds for Funsize!

]]> Tue, 17 Aug 2021 12:57:59 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Anthony Armendariz, founder and Chief Design Officer at Funsize.co leads the Funsize team with incredible innovation. They operate under (1) the traditional agency model of client service, (2) an Allied Team Model where they match up their teams with in-house teams, and (3) a most recent need to Augment Staff to larger companies.

Listed as one of the fastest and most successful companies in Texas by Inc. 5000 (https://stories.funsize.co/funsize-named-among-most-successful-companies-in-texas-by-inc-5000-regionals-909623a8871d), Funsize continues to seek to innovate agencies that serve with some of the most inventive and well known brands, all the while focused on building a culture that truly cares for the Funsize team.

Learn more about the complexities they face, what they still don't know, and what the future holds for Funsize!

]]> Navigating the Complexities of Design Teams in Growing Agencies The Businessology Show 00:35:50 Jason joins Anthony Armendariz on the Businessology Show to catch up on what the leader of Funsize.co has been up to since they last talked. As usual, Funsize is innovating its models of service to make a name for itself all over the world. Serving brands like Volvo, Oracle, Honeywell, Capital One, and Adobe, Funsize has learned how to meet the needs of its clients’ in-house design teams, while also inventing their own team models internally. Listen to this fascinating journey to see what they’ve discovered. Jason joins Anthony Armendariz on the Businessology Show to catch up on what the leader of Funsize.co has been up to since they last talked. As usual, Funsize is innovating its models of service to make a name for itself all over the world. Serving brands like Volvo, Oracle, Honeywell, Capital One, and Adobe, Funsize has learned how to meet the needs of its clients’ in-house design teams, while also inventing their own team models internally. Listen to this fascinating journey to see what they’ve discovered. false full 122 3b6c14e8-1258-4f29-b8c1-0a2ff3feea7c Building Culture in a Creative Agency with Meghan Phillips Sun, 15 Aug 2021 12:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Building Culture in a Creative Agency with Meghan Phillips The Businessology Show 00:34:19 Meghan Phillips is the founder and CEO of Honey, a creative marketing agency that’s been making waves in the agriculture, food, and beverage industries for nearly a decade. She shares her agency’s growth story with Jason and reminds us that the path to success is never a straight line. Meghan’s story is an excellent example of how creative entrepreneurs can make meaningful changes to sidestep all the obstacles standing in the way of running a flourishing agency. Meghan Phillips is the founder and CEO of Honey, a creative marketing agency that’s been making waves in the agriculture, food, and beverage industries for nearly a decade. She shares her agency’s growth story with Jason and reminds us that the path to success is never a straight line. Meghan’s story is an excellent example of how creative entrepreneurs can make meaningful changes to sidestep all the obstacles standing in the way of running a flourishing agency. false full 123 https://api.spreaker.com/episode/45164574 The Emotional Ups and Downs of Building, Losing, and Selling an Agency Jason Blumer is joined by Trenton Moss, formerly of Webcredible, one of the UK's leading experience design agencies, as he explored how he built an agency for 15 years before sales and the whole business tanked overnight. After months of losses, he decided to sale. And this is his journey out of the chaos and into a coaching and training platform, Team Sterka.

]]> Sat, 12 Jun 2021 17:16:47 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer is joined by Trenton Moss, formerly of Webcredible, one of the UK's leading experience design agencies, as he explored how he built an agency for 15 years before sales and the whole business tanked overnight. After months of losses, he decided to sale. And this is his journey out of the chaos and into a coaching and training platform, Team Sterka.

]]> The Emotional Ups and Downs of Building, Losing, and Selling an Agency The Businessology Show 00:42:02 Jason Blumer is joined by Trenton Moss, formerly of Webcredible, one of the UK's leading experience design agencies, as he explored how he built an agency for 15 years before sales and the whole business tanked overnight. After months of losses, he decided to sale. And this is his journey out of the chaos and into a coaching and training platform, Team Sterka. Jason Blumer is joined by Trenton Moss, formerly of Webcredible, one of the UK's leading experience design agencies, as he explored how he built an agency for 15 years before sales and the whole business tanked overnight. After months of losses, he decided to sale. And this is his journey out of the chaos and into a coaching and training platform, Team Sterka. agency, jasonblumer, sellanagency, businessology, blumercpas, trentonmoss, growth false full 121 https://api.spreaker.com/episode/44660572 Navigating Agency Transitions with Andy Budd Jason welcomes Andy Budd back to the Businessology Show for an insider look at what navigating inevitable transitions in agencies entails. They broadly discuss growth challenges and decision-making as leaders. While Andy also shares his personal decision to sell his company, ClearLeft, to his employees and how to think through these leadership moves.

]]> Wed, 12 May 2021 12:23:59 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason welcomes Andy Budd back to the Businessology Show for an insider look at what navigating inevitable transitions in agencies entails. They broadly discuss growth challenges and decision-making as leaders. While Andy also shares his personal decision to sell his company, ClearLeft, to his employees and how to think through these leadership moves.

]]> Navigating Agency Transitions with Andy Budd The Businessology Show 00:48:05 Jason welcomes Andy Budd back to the Businessology Show for an insider look at what navigating inevitable transitions in agencies entails. They broadly discuss growth challenges and decision-making as leaders. While Andy also shares his personal decision to sell his company, ClearLeft, to his employees and how to think through these leadership moves. Jason welcomes Andy Budd back to the Businessology Show for an insider look at what navigating inevitable transitions in agencies entails. They broadly discuss growth challenges and decision-making as leaders. While Andy also shares his personal decision to sell his company, ClearLeft, to his employees and how to think through these leadership moves. agency, andybudd, jasonblumer, cpafirm, businessology, blumercpas, growth false full 120 https://api.spreaker.com/episode/44318107 The Evolution of Design with Mike Davidson Jason Blumer welcomes Mike Davidson, VP at InVision, to delve into some of the latest shifts in the digital design community. Mike discusses the various evolutions within the industry over the years and shares a macro view of where the digital design community is heading.

]]> Thu, 15 Apr 2021 12:00:16 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer welcomes Mike Davidson, VP at InVision, to delve into some of the latest shifts in the digital design community. Mike discusses the various evolutions within the industry over the years and shares a macro view of where the digital design community is heading.

]]> The Evolution of Design with Mike Davidson The Businessology Show 00:36:39 Jason Blumer welcomes Mike Davidson, VP at InVision, to delve into some of the latest shifts in the digital design community. Mike discusses the various evolutions within the industry over the years and shares a macro view of where the digital design community is heading. Jason Blumer welcomes Mike Davidson, VP at InVision, to delve into some of the latest shifts in the digital design community. Mike discusses the various evolutions within the industry over the years and shares a macro view of where the digital design community is heading. jasonblumer, cpafirm, design, blumer, businessology, mikedavidson, invision false full 119 https://api.spreaker.com/episode/43842752 Sharing Your Value with Anne Deeter Gallaher For this Women's History Month, we're honored to welcome Anne Deeter Gallaher, co-author of Women in High Gear, and CEO of the Deeter Gallaher Group. Anne shares her non-traditional story of starting her own business later in life that drives her passion for female entrepreneurship and on-rampers. She and Jason also dig into the evolution of PR firms over the years, in light of the many voices social media allows for, and how vital authentically sharing your value is to the world.

]]> Mon, 15 Mar 2021 12:00:12 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show For this Women's History Month, we're honored to welcome Anne Deeter Gallaher, co-author of Women in High Gear, and CEO of the Deeter Gallaher Group. Anne shares her non-traditional story of starting her own business later in life that drives her passion for female entrepreneurship and on-rampers. She and Jason also dig into the evolution of PR firms over the years, in light of the many voices social media allows for, and how vital authentically sharing your value is to the world.

]]> Sharing Your Value with Anne Deeter Gallaher The Businessology Show 00:25:40 For this Women's History Month, we're honored to welcome Anne Deeter Gallaher, co-author of Women in High Gear, and CEO of the Deeter Gallaher Group. Anne shares her non-traditional story of starting her own business later in life that drives her passion for female entrepreneurship and on-rampers. She and Jason also dig into the evolution of PR firms over the years, in light of the many voices social media allows for, and how vital authentically sharing your value is to the world. For this Women's History Month, we're honored to welcome Anne Deeter Gallaher, co-author of Women in High Gear, and CEO of the Deeter Gallaher Group. Anne shares her non-traditional story of starting her own business later in life that drives her passion for female entrepreneurship and on-rampers. She and Jason also dig into the evolution of PR firms over the years, in light of the many voices social media allows for, and how vital authentically sharing your value is to the world. value, jasonblumer, cpafirm, blumer, pr, businessology, annedeetergallaher false full 118 https://api.spreaker.com/episode/43408571 Creating Impact with Empathetic Design Processes with Jon Kolko "We’re not just making things someone thinks people need, hopefully we’re making stuff people really want and need, ” shares Jon Kolko of Modernist Studio on the unique and distinct work they are doing in their field. In this episode, Jon delves into the importance of curiosity and approaching design through empathy, which then leads to helping their clients envision and get excited about what the future could hold for them.

]]> Mon, 15 Feb 2021 12:00:16 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show "We’re not just making things someone thinks people need, hopefully we’re making stuff people really want and need, ” shares Jon Kolko of Modernist Studio on the unique and distinct work they are doing in their field. In this episode, Jon delves into the importance of curiosity and approaching design through empathy, which then leads to helping their clients envision and get excited about what the future could hold for them.

]]> Creating Impact with Empathetic Design Processes with Jon Kolko The Businessology Show 00:35:04 "We’re not just making things someone thinks people need, hopefully we’re making stuff people really want and need, ” shares Jon Kolko of Modernist Studio on the unique and distinct work they are doing in their field. In this episode, Jon delves into the importance of curiosity and approaching design through empathy, which then leads to helping their clients envision and get excited about what the future could hold for them. "We’re not just making things someone thinks people need, hopefully we’re making stuff people really want and need, ” shares Jon Kolko of Modernist Studio on the unique and distinct work they are doing in their field. In this episode, Jon delves into the importance of curiosity and approaching design through empathy, which then leads to helping their clients envision and get excited about what the future could hold for them. moderniststudio, jasonblumer, cpafirm, businessology, jonkolko, blumercpas false full 117 https://api.spreaker.com/episode/42934974 Marketing Matchmaking with Joe Koufman Jason Blumer welcomes Joe Koufman, Founder and CEO of Setup. Setup is a unique organization that specializes in marketing matchmaking. Joe gives us a sneak peek into what being a marketing matchmaker actually entails and the process behind pairing their clients with an agency best suited for their distinct needs.

]]> Fri, 15 Jan 2021 13:00:08 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer welcomes Joe Koufman, Founder and CEO of Setup. Setup is a unique organization that specializes in marketing matchmaking. Joe gives us a sneak peek into what being a marketing matchmaker actually entails and the process behind pairing their clients with an agency best suited for their distinct needs.

]]> Marketing Matchmaking with Joe Koufman The Businessology Show 00:33:53 Jason Blumer welcomes Joe Koufman, Founder and CEO of Setup. Setup is a unique organization that specializes in marketing matchmaking. Joe gives us a sneak peek into what being a marketing matchmaker actually entails and the process behind pairing their clients with an agency best suited for their distinct needs. Jason Blumer welcomes Joe Koufman, Founder and CEO of Setup. Setup is a unique organization that specializes in marketing matchmaking. Joe gives us a sneak peek into what being a marketing matchmaker actually entails and the process behind pairing their clients with an agency best suited for their distinct needs. jasonblumer, setup, cpa, businessology, firm, marketing, joekoufman, business false full 116 https://api.spreaker.com/episode/42691996 Agency Recovery Series with Mickey and Ali of GreenMellen Media Jason Blumer welcomed Mickey Mellen and Ali Green of GreenMellen to this fourth episode in the Agency Recovery Series! Mickey and Ali share how the market has changed for them and how that has adjusted the ways they serve their clients. They also discussed how their niche hasn't involved picking a particular industry, but rather defining their ideal client. And how this position has uniquely prepared them for the challenges this year held.

This episode is part of a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our website [Blumer CPAs](http://www.blumercpas.com/)!

]]> Wed, 30 Dec 2020 13:00:02 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer welcomed Mickey Mellen and Ali Green of GreenMellen to this fourth episode in the Agency Recovery Series! Mickey and Ali share how the market has changed for them and how that has adjusted the ways they serve their clients. They also discussed how their niche hasn't involved picking a particular industry, but rather defining their ideal client. And how this position has uniquely prepared them for the challenges this year held.

This episode is part of a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our website [Blumer CPAs](http://www.blumercpas.com/)!

]]> Agency Recovery Series with Mickey and Ali of GreenMellen Media The Businessology Show 00:34:48 Jason Blumer welcomed Mickey Mellen and Ali Green of GreenMellen to this fourth episode in the Agency Recovery Series! Mickey and Ali share how the market has changed for them and how that has adjusted the ways they serve their clients. They also discussed how their niche hasn't involved picking a particular industry, but rather defining their ideal client. And how this position has uniquely prepared them for the challenges this year held. This episode is part of a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our website [Blumer CPAs](http://www.blumercpas.com/)! Jason Blumer welcomed Mickey Mellen and Ali Green of GreenMellen to this fourth episode in the Agency Recovery Series! Mickey and Ali share how the market has changed for them and how that has adjusted the ways they serve their clients. They also discussed how their niche hasn't involved picking a particular industry, but rather defining their ideal client. And how this position has uniquely prepared them for the challenges this year held. This episode is part of a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our website [Blumer CPAs](http://www.blumercpas.com/)! mickeymellen, agency, jasonblumer, businessology, aligreen, recovery, blumercpas, greenmellon false full 115 https://api.spreaker.com/episode/42397871 The Value of Education with Dev Basu Jason Blumer has an engaging conversation with Dev Basu, CEO of Powered by Search. Dev shares the importance of having a proactive sales process to avoid bending to the client's buying process, which can be uninformed and ultimately fail them. He emphasizes the importance of educating the clients on what they need as part of the sales process, which allows for premium positioning, pricing, and better clients to work with.

]]> Tue, 15 Dec 2020 13:00:14 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer has an engaging conversation with Dev Basu, CEO of Powered by Search. Dev shares the importance of having a proactive sales process to avoid bending to the client's buying process, which can be uninformed and ultimately fail them. He emphasizes the importance of educating the clients on what they need as part of the sales process, which allows for premium positioning, pricing, and better clients to work with.

]]> The Value of Education with Dev Basu The Businessology Show 00:31:27 Jason Blumer has an engaging conversation with Dev Basu, CEO of Powered by Search. Dev shares the importance of having a proactive sales process to avoid bending to the client's buying process, which can be uninformed and ultimately fail them. He emphasizes the importance of educating the clients on what they need as part of the sales process, which allows for premium positioning, pricing, and better clients to work with. Jason Blumer has an engaging conversation with Dev Basu, CEO of Powered by Search. Dev shares the importance of having a proactive sales process to avoid bending to the client's buying process, which can be uninformed and ultimately fail them. He emphasizes the importance of educating the clients on what they need as part of the sales process, which allows for premium positioning, pricing, and better clients to work with. agency, jasonblumer, design, blumer, businessology, devbasu false full 114 https://api.spreaker.com/episode/42150583 Agency Recovery Series with Anna Love of Stoked Jason spoke with Anna Love of Stoked Design Firm for the next episode of our Agency Recovery Series. Anna shares how Stoked has readjusted during this year and created an emphasis on caring for companies that want to care more intentionally for their team.

This is our third episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!

]]> Mon, 30 Nov 2020 14:00:05 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason spoke with Anna Love of Stoked Design Firm for the next episode of our Agency Recovery Series. Anna shares how Stoked has readjusted during this year and created an emphasis on caring for companies that want to care more intentionally for their team.

This is our third episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!

]]> Agency Recovery Series with Anna Love of Stoked The Businessology Show 00:36:05 Jason spoke with Anna Love of Stoked Design Firm for the next episode of our Agency Recovery Series. Anna shares how Stoked has readjusted during this year and created an emphasis on caring for companies that want to care more intentionally for their team.This is our third episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)! Jason spoke with Anna Love of Stoked Design Firm for the next episode of our Agency Recovery Series. Anna shares how Stoked has readjusted during this year and created an emphasis on caring for companies that want to care more intentionally for their team.This is our third episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)! agency, jasonblumer, cpafirm, blumer, annalove, businessology, stoked false full 113 https://api.spreaker.com/episode/41941358 Pitch It with Peter Levitan Jason welcomed advertising legend, Peter Levitan, to the show this week! Jason was able to pick his brain on what "building an unignorable brand" means and how to get noticed in this overly saturated market. Peter shares his journey through the years and what he has gleaned from his vast experience in the advertising world.

]]> Sun, 15 Nov 2020 13:00:03 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason welcomed advertising legend, Peter Levitan, to the show this week! Jason was able to pick his brain on what "building an unignorable brand" means and how to get noticed in this overly saturated market. Peter shares his journey through the years and what he has gleaned from his vast experience in the advertising world.

]]> Pitch It with Peter Levitan The Businessology Show 00:36:32 Jason welcomed advertising legend, Peter Levitan, to the show this week! Jason was able to pick his brain on what "building an unignorable brand" means and how to get noticed in this overly saturated market. Peter shares his journey through the years and what he has gleaned from his vast experience in the advertising world. Jason welcomed advertising legend, Peter Levitan, to the show this week! Jason was able to pick his brain on what "building an unignorable brand" means and how to get noticed in this overly saturated market. Peter shares his journey through the years and what he has gleaned from his vast experience in the advertising world. agency, jasonblumer, design, blumer, businessology, peterlevitan false full 112 https://api.spreaker.com/episode/41665761 Agency Recovery Series with Marc Avila of 3 Media Web Jason spoke with Marc Avila of 3 Media Web for the second episode of our Agency Recovery Series. Marc discusses how 3 Media Web is adjusting in this ever-changing climate. He shares how they're focusing on aligning with clients and become their partners.

This is our second episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!

]]> Fri, 30 Oct 2020 12:00:19 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason spoke with Marc Avila of 3 Media Web for the second episode of our Agency Recovery Series. Marc discusses how 3 Media Web is adjusting in this ever-changing climate. He shares how they're focusing on aligning with clients and become their partners.

This is our second episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!

]]> Agency Recovery Series with Marc Avila of 3 Media Web The Businessology Show 00:26:48 Jason spoke with Marc Avila of 3 Media Web for the second episode of our Agency Recovery Series. Marc discusses how 3 Media Web is adjusting in this ever-changing climate. He shares how they're focusing on aligning with clients and become their partners.This is our second episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)! Jason spoke with Marc Avila of 3 Media Web for the second episode of our Agency Recovery Series. Marc discusses how 3 Media Web is adjusting in this ever-changing climate. He shares how they're focusing on aligning with clients and become their partners.This is our second episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)! marcavila, agency, jasonblumer, design, blumer, businessology, recovery false full 111 https://api.spreaker.com/episode/41454157 Selling Value with Phillip J Clayton Phillip digs into the details of what a brand is and how good brand management increases value. He discusses the human desire to be a part of a belief system and how a good brand crafts that. Jason then delves into the current climate of racial justice and asks Phillip to share his invaluable perspective as a black man in this industry.

]]> Thu, 15 Oct 2020 13:00:18 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Phillip digs into the details of what a brand is and how good brand management increases value. He discusses the human desire to be a part of a belief system and how a good brand crafts that. Jason then delves into the current climate of racial justice and asks Phillip to share his invaluable perspective as a black man in this industry.

]]> Selling Value with Phillip J Clayton The Businessology Show 00:39:24 Phillip digs into the details of what a brand is and how good brand management increases value. He discusses the human desire to be a part of a belief system and how a good brand crafts that. Jason then delves into the current climate of racial justice and asks Phillip to share his invaluable perspective as a black man in this industry. Phillip digs into the details of what a brand is and how good brand management increases value. He discusses the human desire to be a part of a belief system and how a good brand crafts that. Jason then delves into the current climate of racial justice and asks Phillip to share his invaluable perspective as a black man in this industry. phillipclayton, agency, jasonblumer, design, blumer, businessology false full 110 https://api.spreaker.com/episode/41213980 Agency Recovery Series with Blake DuBose of DuBose Web Jason had the pleasure of welcoming Blake DuBose of DuBose Web in this inaugural episode of our Agency Recovery Series. They dove right in to how DuBose Web has navigated this market and reframed their value. Blake shares how their company handled a big transition a few years ago and how that had prepared them for the unexpected changes of 2020.

This is our first episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear about strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpa.com!

]]> Wed, 30 Sep 2020 15:10:20 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason had the pleasure of welcoming Blake DuBose of DuBose Web in this inaugural episode of our Agency Recovery Series. They dove right in to how DuBose Web has navigated this market and reframed their value. Blake shares how their company handled a big transition a few years ago and how that had prepared them for the unexpected changes of 2020.

This is our first episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear about strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpa.com!

]]> Agency Recovery Series with Blake DuBose of DuBose Web The Businessology Show 00:30:59 Jason had the pleasure of welcoming Blake DuBose of DuBose Web in this inaugural episode of our Agency Recovery Series. They dove right in to how DuBose Web has navigated this market and reframed their value. Blake shares how their company handled a big transition a few years ago and how that had prepared them for the unexpected changes of 2020. This is our first episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear about strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpa.com! Jason had the pleasure of welcoming Blake DuBose of DuBose Web in this inaugural episode of our Agency Recovery Series. They dove right in to how DuBose Web has navigated this market and reframed their value. Blake shares how their company handled a big transition a few years ago and how that had prepared them for the unexpected changes of 2020. This is our first episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear about strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpa.com! jasonblumer, design, blakedubose, businesslogy, blumer, agencyrecovery false full 109 https://api.spreaker.com/episode/40778289 Geeking Out on the Profitability Flywheel with Marcel Petitpas Jason and Marcel start off discussing how agencies have to navigate this uncertain time and how the ability to pivot and rethink in this new marketplace is vital. Marcel then shares his unique perspective on growth and what efficiently growing an agency means. He digs into the 4 Step Agency Profitability Flywheel they created to use when consulting clients.

]]> Tue, 15 Sep 2020 11:00:02 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason and Marcel start off discussing how agencies have to navigate this uncertain time and how the ability to pivot and rethink in this new marketplace is vital. Marcel then shares his unique perspective on growth and what efficiently growing an agency means. He digs into the 4 Step Agency Profitability Flywheel they created to use when consulting clients.

]]> Geeking Out on the Profitability Flywheel with Marcel Petitpas The Businessology Show 00:40:01 Jason and Marcel start off discussing how agencies have to navigate this uncertain time and how the ability to pivot and rethink in this new marketplace is vital. Marcel then shares his unique perspective on growth and what efficiently growing an agency means. He digs into the 4 Step Agency Profitability Flywheel they created to use when consulting clients. Jason and Marcel start off discussing how agencies have to navigate this uncertain time and how the ability to pivot and rethink in this new marketplace is vital. Marcel then shares his unique perspective on growth and what efficiently growing an agency means. He digs into the 4 Step Agency Profitability Flywheel they created to use when consulting clients. jasonblumer, cpafirm, businessology, marcelpetitpas, blumercpas, parakeeto false full 108 https://api.spreaker.com/episode/40249875 The Psychology of Presentation Design with Charlie Poulson Jason Blumer was able to connect with Charlie Poulson of Americano Design and dig into the fascinating topic of the psychology and behind-the-scenes work that goes into presentation design. Charlie shares the story of moving from a design/branding role in his twenties to now thriving in the unique niche work of designing powerful presentations for clients.

]]> Fri, 14 Aug 2020 12:00:20 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer was able to connect with Charlie Poulson of Americano Design and dig into the fascinating topic of the psychology and behind-the-scenes work that goes into presentation design. Charlie shares the story of moving from a design/branding role in his twenties to now thriving in the unique niche work of designing powerful presentations for clients.

]]> The Psychology of Presentation Design with Charlie Poulson The Businessology Show 00:32:34 Jason Blumer was able to connect with Charlie Poulson of Americano Design and dig into the fascinating topic of the psychology and behind-the-scenes work that goes into presentation design. Charlie shares the story of moving from a design/branding role in his twenties to now thriving in the unique niche work of designing powerful presentations for clients. Jason Blumer was able to connect with Charlie Poulson of Americano Design and dig into the fascinating topic of the psychology and behind-the-scenes work that goes into presentation design. Charlie shares the story of moving from a design/branding role in his twenties to now thriving in the unique niche work of designing powerful presentations for clients. agency, jasonblumer, design, blumer, americanodesign, charliepoulson, businessology, presentationdesign false full 107 https://api.spreaker.com/episode/39760899 Automation Engineering with James Rose James Rose, CEO of Akura Technology and co-founder of Content Snare, sits down with Jame Blumer on this episode to discuss the nuance of Automation Engineering. He shares how the often difficult task of information exchange with clients has lead to building solutions, such as Content Snare. Jason and James further discuss how human nature plays a role in designing a product and a user interface for two very different groups of people - for the agencies themselves and then for the clients of those agencies.

]]> Thu, 16 Jul 2020 12:00:12 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show James Rose, CEO of Akura Technology and co-founder of Content Snare, sits down with Jame Blumer on this episode to discuss the nuance of Automation Engineering. He shares how the often difficult task of information exchange with clients has lead to building solutions, such as Content Snare. Jason and James further discuss how human nature plays a role in designing a product and a user interface for two very different groups of people - for the agencies themselves and then for the clients of those agencies.

]]> Automation Engineering with James Rose The Businessology Show 00:30:49 James Rose, CEO of Akura Technology and co-founder of Content Snare, sits down with Jame Blumer on this episode to discuss the nuance of Automation Engineering. He shares how the often difficult task of information exchange with clients has lead to building solutions, such as Content Snare. Jason and James further discuss how human nature plays a role in designing a product and a user interface for two very different groups of people - for the agencies themselves and then for the clients of those agencies. James Rose, CEO of Akura Technology and co-founder of Content Snare, sits down with Jame Blumer on this episode to discuss the nuance of Automation Engineering. He shares how the often difficult task of information exchange with clients has lead to building solutions, such as Content Snare. Jason and James further discuss how human nature plays a role in designing a product and a user interface for two very different groups of people - for the agencies themselves and then for the clients of those agencies. agency, jasonblumer, design, blumer, jimmyrose, businessology, jamesrose, contentsnare false full 106 https://api.spreaker.com/episode/33282420 Holistic Branding with Methodical Coffee Jason sits down with Methodical Coffee owners and business partners, Marco Suarez, Will Shurtz and David Baker. They share how their complimentary skill sets led to the thriving partnership they have today and how Methodical Coffee has captured branding being a wholistic approach to business.

]]> Tue, 30 Jun 2020 12:00:08 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason sits down with Methodical Coffee owners and business partners, Marco Suarez, Will Shurtz and David Baker. They share how their complimentary skill sets led to the thriving partnership they have today and how Methodical Coffee has captured branding being a wholistic approach to business.

]]> Holistic Branding with Methodical Coffee The Businessology Show 00:39:23 Jason sits down with Methodical Coffee owners and business partners, Marco Suarez, Will Shurtz and David Baker. They share how their complimentary skill sets led to the thriving partnership they have today and how Methodical Coffee has captured branding being a wholistic approach to business. Jason sits down with Methodical Coffee owners and business partners, Marco Suarez, Will Shurtz and David Baker. They share how their complimentary skill sets led to the thriving partnership they have today and how Methodical Coffee has captured branding being a wholistic approach to business. agency, jasonblumer, methodicalcoffee, marcosuarez, design, blumer, willshurtz, davidbaker false full 105 https://api.spreaker.com/episode/30163992 The Three Levers of E-Commerce with Chase Clymer Jason speaks with Chase Clymer, founder of Electric Eye, and the host of the Honest Ecommerce podcast, on the process of building an ECommerce agency. Chase shares their journey of moving from a contractor-model company to a solid, committed team of Shopify experts. He describes a marketing strategy they've employed and the way they have built a content engine into their agency through a weekly podcast, Honest ECommerce, where they give advice to their core market.

]]> Mon, 15 Jun 2020 12:00:18 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason speaks with Chase Clymer, founder of Electric Eye, and the host of the Honest Ecommerce podcast, on the process of building an ECommerce agency. Chase shares their journey of moving from a contractor-model company to a solid, committed team of Shopify experts. He describes a marketing strategy they've employed and the way they have built a content engine into their agency through a weekly podcast, Honest ECommerce, where they give advice to their core market.

]]> The Three Levers of E-Commerce with Chase Clymer The Businessology Show 00:30:38 Jason speaks with Chase Clymer, founder of Electric Eye, and the host of the Honest Ecommerce podcast, on the process of building an ECommerce agency. Chase shares their journey of moving from a contractor-model company to a solid, committed team of Shopify experts. He describes a marketing strategy they've employed and the way they have built a content engine into their agency through a weekly podcast, Honest ECommerce, where they give advice to their core market. Jason speaks with Chase Clymer, founder of Electric Eye, and the host of the Honest Ecommerce podcast, on the process of building an ECommerce agency. Chase shares their journey of moving from a contractor-model company to a solid, committed team of Shopify experts. He describes a marketing strategy they've employed and the way they have built a content engine into their agency through a weekly podcast, Honest ECommerce, where they give advice to their core market. agency, jasonblumer, design, chaseclymer, blumer, businessology false full 104 https://api.spreaker.com/episode/28003904 Narrowing Your Niche with Shannon Langrand Jason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the promises you make to your market.

]]> Fri, 29 May 2020 12:00:09 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the promises you make to your market.

]]> Narrowing Your Niche with Shannon Langrand The Businessology Show 00:34:26 Jason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the promises you make to your market. Jason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the promises you make to your market. agency, jasonblumer, design, blumer, shannonlangrand, businessology false full 103 https://api.spreaker.com/episode/27102015 Intentional Business Development with Joe Rinaldi Jason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They close the episode with discussing how agency math is often misguided and how future non-revenue generating projects are vital to sustainability.

]]> Fri, 15 May 2020 13:00:16 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They close the episode with discussing how agency math is often misguided and how future non-revenue generating projects are vital to sustainability.

]]> Intentional Business Development with Joe Rinaldi The Businessology Show 00:35:55 Jason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They close the episode with discussing how agency math is often misguided and how future non-revenue generating projects are vital to sustainability. Jason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They close the episode with discussing how agency math is often misguided and how future non-revenue generating projects are vital to sustainability. agency, jasonblumer, design, blumer, joerinaldi, businessology false full 102 https://api.spreaker.com/episode/26298790 The Sales Effect with Dan Englander Jason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no matter where you are in your agency journey.

]]> Thu, 30 Apr 2020 14:00:17 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no matter where you are in your agency journey.

]]> The Sales Effect with Dan Englander The Businessology Show 00:29:44 Jason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no matter where you are in your agency journey. Jason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no matter where you are in your agency journey. salesschema, agency, design, blumer, businessology false full 101 https://api.spreaker.com/episode/25154777 What is your job today? with Jen Dary On this Businessology episode, Jason Blumer had the opportunity to talk with Jen Dary about what it looks like to coach clients through this economic disruption. Jen is the founder of Plucky, a leadership coaching and consulting firm based out of Berkley, CA. She shared with Jason her own personal transition and reframing her of goals through this season. As she has asked of herself and her clients “What is my COVID job right now?”, she has seen a new, more freeing frame of reference unfold.

]]> Wed, 15 Apr 2020 13:00:12 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show On this Businessology episode, Jason Blumer had the opportunity to talk with Jen Dary about what it looks like to coach clients through this economic disruption. Jen is the founder of Plucky, a leadership coaching and consulting firm based out of Berkley, CA. She shared with Jason her own personal transition and reframing her of goals through this season. As she has asked of herself and her clients “What is my COVID job right now?”, she has seen a new, more freeing frame of reference unfold.

]]> What is your job today? with Jen Dary The Businessology Show 00:34:20 On this Businessology episode, Jason Blumer had the opportunity to talk with Jen Dary about what it looks like to coach clients through this economic disruption. Jen is the founder of Plucky, a leadership coaching and consulting firm based out of Berkley, CA. She shared with Jason her own personal transition and reframing her of goals through this season. As she has asked of herself and her clients “What is my COVID job right now?”, she has seen a new, more freeing frame of reference unfold. On this Businessology episode, Jason Blumer had the opportunity to talk with Jen Dary about what it looks like to coach clients through this economic disruption. Jen is the founder of Plucky, a leadership coaching and consulting firm based out of Berkley, CA. She shared with Jason her own personal transition and reframing her of goals through this season. As she has asked of herself and her clients “What is my COVID job right now?”, she has seen a new, more freeing frame of reference unfold. agency, jasonblumer, jendary, businessology, growth false full 100 https://api.spreaker.com/episode/23830388 Navigating Solutions with Andrew Verboncouer Jason Blumer chats with Andrew Verboncouer on this episode of Businessology. Andrew founded Headway with his brother and another partner, which creates solutions for their clients using design strategies and intuitive thinking. Andrew explains the benefits of working with clients side-by-side and challenges with determining the capacity of a team.

]]> Sun, 15 Mar 2020 12:30:13 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer chats with Andrew Verboncouer on this episode of Businessology. Andrew founded Headway with his brother and another partner, which creates solutions for their clients using design strategies and intuitive thinking. Andrew explains the benefits of working with clients side-by-side and challenges with determining the capacity of a team.

]]> Navigating Solutions with Andrew Verboncouer The Businessology Show 00:31:29 Jason Blumer chats with Andrew Verboncouer on this episode of Businessology. Andrew founded Headway with his brother and another partner, which creates solutions for their clients using design strategies and intuitive thinking. Andrew explains the benefits of working with clients side-by-side and challenges with determining the capacity of a team. Jason Blumer chats with Andrew Verboncouer on this episode of Businessology. Andrew founded Headway with his brother and another partner, which creates solutions for their clients using design strategies and intuitive thinking. Andrew explains the benefits of working with clients side-by-side and challenges with determining the capacity of a team. jasonblumer, design, verboncouer, headway false full 99 https://api.spreaker.com/episode/23001886 Riches are in the Niches with Meghan Phillips Meghan Phillips of Honey joins Jason Blumer on this episode of the Businessology Show. Meghan and Jason talk about niching, designing internal processes and creating a tapestry with your team. Both Meghan and Jason are featured in Adam Davidson's new book, "The Passion Economy."
Come see Adam, Meghan and Jason at SXSW in Austin, TX!

]]> Thu, 20 Feb 2020 21:05:02 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Meghan Phillips of Honey joins Jason Blumer on this episode of the Businessology Show. Meghan and Jason talk about niching, designing internal processes and creating a tapestry with your team. Both Meghan and Jason are featured in Adam Davidson's new book, "The Passion Economy."
Come see Adam, Meghan and Jason at SXSW in Austin, TX!

]]> Riches are in the Niches with Meghan Phillips The Businessology Show 00:36:04 Meghan Phillips of Honey joins Jason Blumer on this episode of the Businessology Show. Meghan and Jason talk about niching, designing internal processes and creating a tapestry with your team. Both Meghan and Jason are featured in Adam Davidson's new book, "The Passion Economy." Come see Adam, Meghan and Jason at SXSW in Austin, TX! Meghan Phillips of Honey joins Jason Blumer on this episode of the Businessology Show. Meghan and Jason talk about niching, designing internal processes and creating a tapestry with your team. Both Meghan and Jason are featured in Adam Davidson's new book, "The Passion Economy." Come see Adam, Meghan and Jason at SXSW in Austin, TX! workbyhoney, jasonblumer, meghanphillips, adamdavidson, blumercpas false full 98 https://api.spreaker.com/episode/22307520 Getting Passionate with Adam Davidson Jason Blumer is honored to have Adam Davidson as a guest for this latest episode of the Businessology Show. Adam Davidson has just launched his book call the "The Passion Economy" and talks with Jason about why he wanted to write this book and what we can learn from evolving into a passion economy. We usually tend to only look at the negatives when it comes to news about economic change, but Adam wanted to highlight the people who are creating positive opportunities as we continue to transform our economy in the twenty-first century.

]]> Wed, 5 Feb 2020 13:00:03 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer is honored to have Adam Davidson as a guest for this latest episode of the Businessology Show. Adam Davidson has just launched his book call the "The Passion Economy" and talks with Jason about why he wanted to write this book and what we can learn from evolving into a passion economy. We usually tend to only look at the negatives when it comes to news about economic change, but Adam wanted to highlight the people who are creating positive opportunities as we continue to transform our economy in the twenty-first century.

]]> Getting Passionate with Adam Davidson The Businessology Show 00:29:49 Jason Blumer is honored to have Adam Davidson as a guest for this latest episode of the Businessology Show. Adam Davidson has just launched his book call the "The Passion Economy" and talks with Jason about why he wanted to write this book and what we can learn from evolving into a passion economy. We usually tend to only look at the negatives when it comes to news about economic change, but Adam wanted to highlight the people who are creating positive opportunities as we continue to transform our economy in the twenty-first century. Jason Blumer is honored to have Adam Davidson as a guest for this latest episode of the Businessology Show. Adam Davidson has just launched his book call the "The Passion Economy" and talks with Jason about why he wanted to write this book and what we can learn from evolving into a passion economy. We usually tend to only look at the negatives when it comes to news about economic change, but Adam wanted to highlight the people who are creating positive opportunities as we continue to transform our economy in the twenty-first century. blumer, bussinessology, adamdavidson, passioneconomy false full 97 https://api.spreaker.com/episode/21686386 Reunited with Dan Mall On this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency.
Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a teaching agency.

]]> Wed, 15 Jan 2020 14:00:18 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show On this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency.
Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a teaching agency.

]]> Reunited with Dan Mall The Businessology Show 00:44:05 On this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency. Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a teaching agency. On this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency. Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a teaching agency. agency, design, blumer, businessology, growth false full 96 https://api.spreaker.com/episode/20718240 Digital Project Management with Ben Aston Ben Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some of the benefits Ben and Jason talk about.

]]> Mon, 16 Dec 2019 13:30:06 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Ben Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some of the benefits Ben and Jason talk about.

]]> Digital Project Management with Ben Aston The Businessology Show 00:32:25 Ben Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some of the benefits Ben and Jason talk about. Ben Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some of the benefits Ben and Jason talk about. agency, design, blumer, businessology, dpm false full 95 https://api.spreaker.com/episode/20014993 Befriend Your Fear with Ryan Berman Jason Blumer talks with Ryan Berman about courage and what does that really mean. Ryan shares his experience with discovering courage and how you can tap into your own. Their discussion is deep, but will offer great tips for you to take your fear and dare we say befriend it. Plus Ryan shares his equation for what courage is made up of and why it takes all 3 factors to create courage.

]]> Fri, 15 Nov 2019 13:00:09 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer talks with Ryan Berman about courage and what does that really mean. Ryan shares his experience with discovering courage and how you can tap into your own. Their discussion is deep, but will offer great tips for you to take your fear and dare we say befriend it. Plus Ryan shares his equation for what courage is made up of and why it takes all 3 factors to create courage.

]]> Befriend Your Fear with Ryan Berman The Businessology Show 00:28:34 Jason Blumer talks with Ryan Berman about courage and what does that really mean. Ryan shares his experience with discovering courage and how you can tap into your own. Their discussion is deep, but will offer great tips for you to take your fear and dare we say befriend it. Plus Ryan shares his equation for what courage is made up of and why it takes all 3 factors to create courage. Jason Blumer talks with Ryan Berman about courage and what does that really mean. Ryan shares his experience with discovering courage and how you can tap into your own. Their discussion is deep, but will offer great tips for you to take your fear and dare we say befriend it. Plus Ryan shares his equation for what courage is made up of and why it takes all 3 factors to create courage. agency, design, blumer, businessology, ryanberman, growth false full 94 https://api.spreaker.com/episode/19081296 Straight Up with Emily Cohen Emily Cohen is a brutally honest consultant and talks with Jason Blumer about her design consulting experience and her new book, "Brutally Honest, No-bullshit business strategies to evolve your creative business." Emily shares her opinions on when to hire a project manager and the importance of building relationships with your clients.

]]> Sun, 15 Sep 2019 12:45:14 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Emily Cohen is a brutally honest consultant and talks with Jason Blumer about her design consulting experience and her new book, "Brutally Honest, No-bullshit business strategies to evolve your creative business." Emily shares her opinions on when to hire a project manager and the importance of building relationships with your clients.

]]> Straight Up with Emily Cohen The Businessology Show 00:37:22 Emily Cohen is a brutally honest consultant and talks with Jason Blumer about her design consulting experience and her new book, "Brutally Honest, No-bullshit business strategies to evolve your creative business." Emily shares her opinions on when to hire a project manager and the importance of building relationships with your clients. Emily Cohen is a brutally honest consultant and talks with Jason Blumer about her design consulting experience and her new book, "Brutally Honest, No-bullshit business strategies to evolve your creative business." Emily shares her opinions on when to hire a project manager and the importance of building relationships with your clients. false full 93 https://api.spreaker.com/episode/18923558 Challenger Brands with Prentice Howe Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.

]]> Mon, 26 Aug 2019 22:20:08 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.

]]> Challenger Brands with Prentice Howe The Businessology Show 00:28:08 Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team. Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team. agency, design, blumer, businessology, growth false full 92 https://api.spreaker.com/episode/18516053 Getting Back to the Basics with Matt Faulk Matt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you.

]]> Mon, 15 Jul 2019 12:00:03 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Matt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you.

]]> Getting Back to the Basics with Matt Faulk The Businessology Show 00:31:36 Matt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you. Matt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you. agency, design, blumer, businessology, growth false full 91 https://api.spreaker.com/episode/18241593 Legal Services for Creative Companies with Matchstick Legal In this episode, Jason Blumer sits down with Josh Barrett and Gabe Levine to discuss how agencies and other creative business can "do business right" from the very start with foundational agreements. They cover several kinds of agreements in this show, including:

-Partnerships and mergers

-Employee agreements

-Contractor agreements

They also cover the kinds of agreements you need if you are in a growth mode vs. a stable mode and the importance of protecting intellectual property.

]]> Sat, 15 Jun 2019 19:55:09 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, Jason Blumer sits down with Josh Barrett and Gabe Levine to discuss how agencies and other creative business can "do business right" from the very start with foundational agreements. They cover several kinds of agreements in this show, including:

-Partnerships and mergers

-Employee agreements

-Contractor agreements

They also cover the kinds of agreements you need if you are in a growth mode vs. a stable mode and the importance of protecting intellectual property.

]]> Legal Services for Creative Companies with Matchstick Legal The Businessology Show 00:30:49 In this episode, Jason Blumer sits down with Josh Barrett and Gabe Levine to discuss how agencies and other creative business can "do business right" from the very start with foundational agreements. They cover several kinds of agreements in this show, including:-Partnerships and mergers-Employee agreements-Contractor agreementsThey also cover the kinds of agreements you need if you are in a growth mode vs. a stable mode and the importance of protecting intellectual property. In this episode, Jason Blumer sits down with Josh Barrett and Gabe Levine to discuss how agencies and other creative business can "do business right" from the very start with foundational agreements. They cover several kinds of agreements in this show, including:-Partnerships and mergers-Employee agreements-Contractor agreementsThey also cover the kinds of agreements you need if you are in a growth mode vs. a stable mode and the importance of protecting intellectual property. agency, design, blumer, businessology, growth false full 90 https://api.spreaker.com/episode/17931022 Adjusting with the Market with Andy Budd Andy Budd brings years of knowledge and experience to his interview. Hear from Andy on the changing shape of the agency world and how it has evolved during his career. Andy will also share why the clients he serves and his greatest competition are one and the same.

The market has shifted over the years and Andy describes why this has been great for how they like to work at Clearleft.

Hear the value of "sticking it out" in the digital world and why some people choose to leave the profession.

]]> Tue, 14 May 2019 23:44:46 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Andy Budd brings years of knowledge and experience to his interview. Hear from Andy on the changing shape of the agency world and how it has evolved during his career. Andy will also share why the clients he serves and his greatest competition are one and the same.

The market has shifted over the years and Andy describes why this has been great for how they like to work at Clearleft.

Hear the value of "sticking it out" in the digital world and why some people choose to leave the profession.

]]> Adjusting with the Market with Andy Budd The Businessology Show 00:35:51 Andy Budd brings years of knowledge and experience to his interview. Hear from Andy on the changing shape of the agency world and how it has evolved during his career. Andy will also share why the clients he serves and his greatest competition are one and the same. The market has shifted over the years and Andy describes why this has been great for how they like to work at Clearleft. Hear the value of "sticking it out" in the digital world and why some people choose to leave the profession. Andy Budd brings years of knowledge and experience to his interview. Hear from Andy on the changing shape of the agency world and how it has evolved during his career. Andy will also share why the clients he serves and his greatest competition are one and the same. The market has shifted over the years and Andy describes why this has been great for how they like to work at Clearleft. Hear the value of "sticking it out" in the digital world and why some people choose to leave the profession. agency, design, blumer, businessology, growth false full 89 https://api.spreaker.com/episode/17533890 Using Video to Tell Your Story with Todd Hartley Todd Hartley's interview will make you want to shoot a video (or ten) before you even finish this episode.

Learn why Todd is so passionate about using video to help companies tell their stories.

Also hear from Todd about the Netflix Economy and what that has to do with your sales, which platforms work best for showcasing your videos, his favorite equipment, and his recommendation for the FIRST thing you can do if you are new to video.

]]> Thu, 11 Apr 2019 20:13:49 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Todd Hartley's interview will make you want to shoot a video (or ten) before you even finish this episode.

Learn why Todd is so passionate about using video to help companies tell their stories.

Also hear from Todd about the Netflix Economy and what that has to do with your sales, which platforms work best for showcasing your videos, his favorite equipment, and his recommendation for the FIRST thing you can do if you are new to video.

]]> Using Video to Tell Your Story with Todd Hartley The Businessology Show 00:30:34 Todd Hartley's interview will make you want to shoot a video (or ten) before you even finish this episode. Learn why Todd is so passionate about using video to help companies tell their stories.Also hear from Todd about the Netflix Economy and what that has to do with your sales, which platforms work best for showcasing your videos, his favorite equipment, and his recommendation for the FIRST thing you can do if you are new to video. Todd Hartley's interview will make you want to shoot a video (or ten) before you even finish this episode. Learn why Todd is so passionate about using video to help companies tell their stories.Also hear from Todd about the Netflix Economy and what that has to do with your sales, which platforms work best for showcasing your videos, his favorite equipment, and his recommendation for the FIRST thing you can do if you are new to video. agency, design, blumer, businessology, growth false full 88 https://api.spreaker.com/episode/17265689 Becoming An Expert with David C. Baker David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.

David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.

David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity.

]]> Mon, 11 Mar 2019 17:55:47 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.

David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.

David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity.

]]> Becoming An Expert with David C. Baker The Businessology Show 00:37:24 David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity. David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity. agency, design, blumer, businessology, growth false full 87 https://api.spreaker.com/episode/17023522 Growing and Maintaining Culture with Anthony Armendariz of Funsize Anthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on:

-Maintaining culture through rapid growth

-How your growth may need to become more intentional once you have a team

-The importance of not burning any bridges with any clients or team members

-How Funsize has been able to serve clients like Volvo, Facebook, Oracle, Groupon, etc.

-How saying yes to one thing is saying no to something else

]]> Wed, 13 Feb 2019 14:56:54 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Anthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on:

-Maintaining culture through rapid growth

-How your growth may need to become more intentional once you have a team

-The importance of not burning any bridges with any clients or team members

-How Funsize has been able to serve clients like Volvo, Facebook, Oracle, Groupon, etc.

-How saying yes to one thing is saying no to something else

]]> Growing and Maintaining Culture with Anthony Armendariz of Funsize The Businessology Show 00:32:46 Anthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on:-Maintaining culture through rapid growth-How your growth may need to become more intentional once you have a team-The importance of not burning any bridges with any clients or team members-How Funsize has been able to serve clients like Volvo, Facebook, Oracle, Groupon, etc.-How saying yes to one thing is saying no to something else Anthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on:-Maintaining culture through rapid growth-How your growth may need to become more intentional once you have a team-The importance of not burning any bridges with any clients or team members-How Funsize has been able to serve clients like Volvo, Facebook, Oracle, Groupon, etc.-How saying yes to one thing is saying no to something else false full 86 https://api.spreaker.com/episode/16623348 Levering Podcasting to Build Trust, with guest Steve Gordon Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.

Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.

Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity.

Visit the links in our show notes at businessology.biz for Steve's special offer for our listeners!

]]> Mon, 14 Jan 2019 22:02:40 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.

Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.

Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity.

Visit the links in our show notes at businessology.biz for Steve's special offer for our listeners!

]]> Levering Podcasting to Build Trust, with guest Steve Gordon The Businessology Show 00:34:45 Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity. Visit the links in our show notes at businessology.biz for Steve's special offer for our listeners! Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity. Visit the links in our show notes at businessology.biz for Steve's special offer for our listeners! agency, design, blumer, businessology, growth false full 85 https://api.spreaker.com/episode/16411693 Becoming Experts in a Niche with Jason Pontius and Tonya Moyle of White Whale Web Services Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more.

In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company.

They will also share how they developed their own products for their specific niche and what that could mean for other developers. Tonya and Jason reflect on their slow and steady growth and what might have been different with alternative funding models as well.

]]> Sat, 15 Dec 2018 18:00:10 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more.

In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company.

They will also share how they developed their own products for their specific niche and what that could mean for other developers. Tonya and Jason reflect on their slow and steady growth and what might have been different with alternative funding models as well.

]]> Becoming Experts in a Niche with Jason Pontius and Tonya Moyle of White Whale Web Services The Businessology Show 00:34:44 Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more.In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company. They will also share how they developed their own products for their specific niche and what that could mean for other developers. Tonya and Jason reflect on their slow and steady growth and what might have been different with alternative funding models as well. Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more.In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company. They will also share how they developed their own products for their specific niche and what that could mean for other developers. Tonya and Jason reflect on their slow and steady growth and what might have been different with alternative funding models as well. agency, design, blumer, businessology, growth false full 84 https://api.spreaker.com/episode/16218185 Digital Marketing with John Saunders John D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence.

Listen for ideas, tips, tricks, and loads of wisdom about:

-SEO and how it's changed

-Repurposing Content and catering to YOUR preferences and style

-The value of long form content

-The 80/20 rule for social media sharing

-Taking a lead from awareness to a purchase

-John's favorite tools that anyone can use in digital marketing

]]> Thu, 15 Nov 2018 15:44:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show John D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence.

Listen for ideas, tips, tricks, and loads of wisdom about:

-SEO and how it's changed

-Repurposing Content and catering to YOUR preferences and style

-The value of long form content

-The 80/20 rule for social media sharing

-Taking a lead from awareness to a purchase

-John's favorite tools that anyone can use in digital marketing

]]> Digital Marketing with John Saunders The Businessology Show 00:26:27 John D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence.Listen for ideas, tips, tricks, and loads of wisdom about:-SEO and how it's changed-Repurposing Content and catering to YOUR preferences and style-The value of long form content-The 80/20 rule for social media sharing-Taking a lead from awareness to a purchase-John's favorite tools that anyone can use in digital marketing John D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence.Listen for ideas, tips, tricks, and loads of wisdom about:-SEO and how it's changed-Repurposing Content and catering to YOUR preferences and style-The value of long form content-The 80/20 rule for social media sharing-Taking a lead from awareness to a purchase-John's favorite tools that anyone can use in digital marketing agency, design, blumer, businessology, growth false full 83 https://api.spreaker.com/episode/15937943 Creating Valuable New Services with Anna Wolf of SuperScript Marketing Hear how Anna Wolf, CEO of SuperScript Marketing, has been growing her company.

She shares:

- How she chose her niche
- Why finding valuable team members is a challenge, but worth pursuing
- How she knows her value to her market
- How she and her team created their own "Playbook," a unique resource that helps clients know if their content marketing is delivering results
- Why metrics matter for content marketers

]]> Sat, 13 Oct 2018 19:34:55 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Hear how Anna Wolf, CEO of SuperScript Marketing, has been growing her company.

She shares:

- How she chose her niche
- Why finding valuable team members is a challenge, but worth pursuing
- How she knows her value to her market
- How she and her team created their own "Playbook," a unique resource that helps clients know if their content marketing is delivering results
- Why metrics matter for content marketers

]]> Creating Valuable New Services with Anna Wolf of SuperScript Marketing The Businessology Show 00:33:59 Hear how Anna Wolf, CEO of SuperScript Marketing, has been growing her company.She shares:- How she chose her niche- Why finding valuable team members is a challenge, but worth pursuing- How she knows her value to her market- How she and her team created their own "Playbook," a unique resource that helps clients know if their content marketing is delivering results- Why metrics matter for content marketers Hear how Anna Wolf, CEO of SuperScript Marketing, has been growing her company.She shares:- How she chose her niche- Why finding valuable team members is a challenge, but worth pursuing- How she knows her value to her market- How she and her team created their own "Playbook," a unique resource that helps clients know if their content marketing is delivering results- Why metrics matter for content marketers agency, design, blumer, businessology, growth false full 82 https://api.spreaker.com/episode/15481556 Running a Successful Branding Agency with Blake Goodwin In this episode, hear from Proportion Design partner, Blake Goodwin. Blake shares how Proportion, a branding agency, runs their business.

Blake shares his thoughts on:
-when it’s necessary to lean on a contact
-how long a typical project lasts for Proportion
-how Proportion Design determines if a client will be a right fit (or not!)
-the internal team structure that allows for the best client experience
-the early collaborative process and the deliverables involved

Blake also shares his niche and why they enjoy working with local companies.

]]> Tue, 14 Aug 2018 01:20:04 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, hear from Proportion Design partner, Blake Goodwin. Blake shares how Proportion, a branding agency, runs their business.

Blake shares his thoughts on:
-when it’s necessary to lean on a contact
-how long a typical project lasts for Proportion
-how Proportion Design determines if a client will be a right fit (or not!)
-the internal team structure that allows for the best client experience
-the early collaborative process and the deliverables involved

Blake also shares his niche and why they enjoy working with local companies.

]]> Running a Successful Branding Agency with Blake Goodwin The Businessology Show 00:31:34 In this episode, hear from Proportion Design partner, Blake Goodwin. Blake shares how Proportion, a branding agency, runs their business.Blake shares his thoughts on:-when it’s necessary to lean on a contact-how long a typical project lasts for Proportion-how Proportion Design determines if a client will be a right fit (or not!)-the internal team structure that allows for the best client experience-the early collaborative process and the deliverables involvedBlake also shares his niche and why they enjoy working with local companies. In this episode, hear from Proportion Design partner, Blake Goodwin. Blake shares how Proportion, a branding agency, runs their business.Blake shares his thoughts on:-when it’s necessary to lean on a contact-how long a typical project lasts for Proportion-how Proportion Design determines if a client will be a right fit (or not!)-the internal team structure that allows for the best client experience-the early collaborative process and the deliverables involvedBlake also shares his niche and why they enjoy working with local companies. agency, design, blumer, strategy, growth false full 81 https://api.spreaker.com/episode/15063532 Understanding the Value of SEO with Jeremiah Smith of Simple Tiger In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including:

- How SEO relates to inbound marketing
- The value of SEO to clients
- The importance of permission marketing
- Why he decided to choose one service (SEO) and commit to being excellent in that one area
- How Simple Tiger educates clients on getting the most value from the traffic they get
- The role of ethics in an SEO firm
- Researching key words
- Maximizing the value of videos and repurposing other content

]]> Sun, 17 Jun 2018 17:05:03 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including:

- How SEO relates to inbound marketing
- The value of SEO to clients
- The importance of permission marketing
- Why he decided to choose one service (SEO) and commit to being excellent in that one area
- How Simple Tiger educates clients on getting the most value from the traffic they get
- The role of ethics in an SEO firm
- Researching key words
- Maximizing the value of videos and repurposing other content

]]> Understanding the Value of SEO with Jeremiah Smith of Simple Tiger The Businessology Show 00:35:55 In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including:- How SEO relates to inbound marketing- The value of SEO to clients- The importance of permission marketing- Why he decided to choose one service (SEO) and commit to being excellent in that one area- How Simple Tiger educates clients on getting the most value from the traffic they get- The role of ethics in an SEO firm- Researching key words- Maximizing the value of videos and repurposing other content In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including:- How SEO relates to inbound marketing- The value of SEO to clients- The importance of permission marketing- Why he decided to choose one service (SEO) and commit to being excellent in that one area- How Simple Tiger educates clients on getting the most value from the traffic they get- The role of ethics in an SEO firm- Researching key words- Maximizing the value of videos and repurposing other content agency, design, blumer, businessology, growth false full 80 https://api.spreaker.com/episode/14754813 One Man Agency Vs. Freelancing with Chris Vogel In Episode 79, Jason Blumer speaks with Chris Vogel. Chris defines his company as a one man agency. He explains the difference between his model and a freelancing model.

Chris is a picture of intentionality in business. He can articulate each decision he has made.

Learn about Chris' love of process and his Instruction Maps, why he intends to remain a small agency, his definition of a brand, and the importance of his onboarding process.

]]> Tue, 15 May 2018 11:40:05 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In Episode 79, Jason Blumer speaks with Chris Vogel. Chris defines his company as a one man agency. He explains the difference between his model and a freelancing model.

Chris is a picture of intentionality in business. He can articulate each decision he has made.

Learn about Chris' love of process and his Instruction Maps, why he intends to remain a small agency, his definition of a brand, and the importance of his onboarding process.

]]> One Man Agency Vs. Freelancing with Chris Vogel The Businessology Show 00:31:10 In Episode 79, Jason Blumer speaks with Chris Vogel. Chris defines his company as a one man agency. He explains the difference between his model and a freelancing model.Chris is a picture of intentionality in business. He can articulate each decision he has made.Learn about Chris' love of process and his Instruction Maps, why he intends to remain a small agency, his definition of a brand, and the importance of his onboarding process. In Episode 79, Jason Blumer speaks with Chris Vogel. Chris defines his company as a one man agency. He explains the difference between his model and a freelancing model.Chris is a picture of intentionality in business. He can articulate each decision he has made.Learn about Chris' love of process and his Instruction Maps, why he intends to remain a small agency, his definition of a brand, and the importance of his onboarding process. agency, design, blumer, businessology, growth false full 79 https://api.spreaker.com/episode/14506448 A Fresh Look at Sales and Marketing with Mike Lieberman of Square 2 Marketing Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.

He also explains the relationship between sales and marketing and what it REALLY means to the customer.

Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more.

]]> Wed, 11 Apr 2018 14:35:41 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.

He also explains the relationship between sales and marketing and what it REALLY means to the customer.

Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more.

]]> A Fresh Look at Sales and Marketing with Mike Lieberman of Square 2 Marketing The Businessology Show 00:36:16 Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.He also explains the relationship between sales and marketing and what it REALLY means to the customer.Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more. Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.He also explains the relationship between sales and marketing and what it REALLY means to the customer.Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more. designer, agency, blumer, businessology, growth false full 78 https://api.spreaker.com/episode/14252612 Learning What To Do and What Not To Do To Grow An Agency with Joe Erwin of Erwin Creates In this episode, Jason Blumer is honored to speak with Joe Erwin of Erwin Creates and Endeavor. Joe shares the story of how he co-founded Erwin Penland and lessons learned throughout his career.

Joe shares a few items from his list of what to do and what not to do as you grow your agency, including one item that actually made BOTH lists.

From Joe's list of dos and don'ts, he explains why it is great to start some traditions and why you shouldn't waste time with negative people, which leads to the story of the first time he fired someone. He'll also share how freeing it is to stop worrying about your competition.

This is a must listen episode. We hope you enjoy it!

]]> Wed, 14 Mar 2018 13:14:31 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, Jason Blumer is honored to speak with Joe Erwin of Erwin Creates and Endeavor. Joe shares the story of how he co-founded Erwin Penland and lessons learned throughout his career.

Joe shares a few items from his list of what to do and what not to do as you grow your agency, including one item that actually made BOTH lists.

From Joe's list of dos and don'ts, he explains why it is great to start some traditions and why you shouldn't waste time with negative people, which leads to the story of the first time he fired someone. He'll also share how freeing it is to stop worrying about your competition.

This is a must listen episode. We hope you enjoy it!

]]> Learning What To Do and What Not To Do To Grow An Agency with Joe Erwin of Erwin Creates The Businessology Show 00:33:46 In this episode, Jason Blumer is honored to speak with Joe Erwin of Erwin Creates and Endeavor. Joe shares the story of how he co-founded Erwin Penland and lessons learned throughout his career.Joe shares a few items from his list of what to do and what not to do as you grow your agency, including one item that actually made BOTH lists.From Joe's list of dos and don'ts, he explains why it is great to start some traditions and why you shouldn't waste time with negative people, which leads to the story of the first time he fired someone. He'll also share how freeing it is to stop worrying about your competition.This is a must listen episode. We hope you enjoy it! In this episode, Jason Blumer is honored to speak with Joe Erwin of Erwin Creates and Endeavor. Joe shares the story of how he co-founded Erwin Penland and lessons learned throughout his career.Joe shares a few items from his list of what to do and what not to do as you grow your agency, including one item that actually made BOTH lists.From Joe's list of dos and don'ts, he explains why it is great to start some traditions and why you shouldn't waste time with negative people, which leads to the story of the first time he fired someone. He'll also share how freeing it is to stop worrying about your competition.This is a must listen episode. We hope you enjoy it! agency, design, blumer, businessology, growth false full 77 https://api.spreaker.com/episode/14032308 Scaling Quickly with Kade Wilcox of Primitive Social Hear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years.

Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people with the right skill level, and how to add new layers of leadership to their growing team.

]]> Tue, 13 Feb 2018 01:10:36 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Hear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years.

Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people with the right skill level, and how to add new layers of leadership to their growing team.

]]> Scaling Quickly with Kade Wilcox of Primitive Social The Businessology Show 00:36:59 Hear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years.Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people with the right skill level, and how to add new layers of leadership to their growing team. Hear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years.Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people with the right skill level, and how to add new layers of leadership to their growing team. agency, design, blumer, businessology, growth false full 76 https://api.spreaker.com/episode/13759487 Sustaining Long Term Growth with Jay Owen Design Extensions is an 18 year old company that has grown each year.

Hear Jay Owen describe how that growth happened, and how he knew to implement intentional changes so that growth could continue.

Jason and Jay also discuss what is great but also difficult about growing a company. They focus on topics like culture, hiring, business structure, their favorites books and tools, and leadership.

Also learn about Design Extension's core values and how they shape everything the company does, both internally and externally.

]]> Fri, 12 Jan 2018 16:50:56 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Design Extensions is an 18 year old company that has grown each year.

Hear Jay Owen describe how that growth happened, and how he knew to implement intentional changes so that growth could continue.

Jason and Jay also discuss what is great but also difficult about growing a company. They focus on topics like culture, hiring, business structure, their favorites books and tools, and leadership.

Also learn about Design Extension's core values and how they shape everything the company does, both internally and externally.

]]> Sustaining Long Term Growth with Jay Owen The Businessology Show 00:35:33 Design Extensions is an 18 year old company that has grown each year. Hear Jay Owen describe how that growth happened, and how he knew to implement intentional changes so that growth could continue.Jason and Jay also discuss what is great but also difficult about growing a company. They focus on topics like culture, hiring, business structure, their favorites books and tools, and leadership.Also learn about Design Extension's core values and how they shape everything the company does, both internally and externally. Design Extensions is an 18 year old company that has grown each year. Hear Jay Owen describe how that growth happened, and how he knew to implement intentional changes so that growth could continue.Jason and Jay also discuss what is great but also difficult about growing a company. They focus on topics like culture, hiring, business structure, their favorites books and tools, and leadership.Also learn about Design Extension's core values and how they shape everything the company does, both internally and externally. agency, design, blumer, businessology, growth false full 75 https://api.spreaker.com/episode/13559233 Building a Software Development Business with Keith Shields of Designli Jason Blumer and Keith Shields discuss a number of topics including:

how Designli is able to build custom apps with fixed pricing

why customer education is so important from the beginning of the relationship

Designli's modular approach

the two types of clients Designli serves

why Keith believes the freelance model breaks down quickly

why hiring the right people is so important in a service based company

]]> Wed, 13 Dec 2017 19:26:06 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jason Blumer and Keith Shields discuss a number of topics including:

how Designli is able to build custom apps with fixed pricing

why customer education is so important from the beginning of the relationship

Designli's modular approach

the two types of clients Designli serves

why Keith believes the freelance model breaks down quickly

why hiring the right people is so important in a service based company

]]> Building a Software Development Business with Keith Shields of Designli The Businessology Show 00:36:05 Jason Blumer and Keith Shields discuss a number of topics including:how Designli is able to build custom apps with fixed pricingwhy customer education is so important from the beginning of the relationshipDesignli's modular approachthe two types of clients Designli serveswhy Keith believes the freelance model breaks down quicklywhy hiring the right people is so important in a service based company Jason Blumer and Keith Shields discuss a number of topics including:how Designli is able to build custom apps with fixed pricingwhy customer education is so important from the beginning of the relationshipDesignli's modular approachthe two types of clients Designli serveswhy Keith believes the freelance model breaks down quicklywhy hiring the right people is so important in a service based company agency, design, blumer, businessology, growth false full 74 https://api.spreaker.com/episode/13267567 Navigating the Ups and Downs of Agency Growth with the Partners of 3 Media Web Marc Avila and Lysa Miller share their knowledge in the areas of:

-staying on the same page as partners

-why they chose to significantly prune their client base and the effect that had on their bottom line

-responding to growth and growing in a sustainable way

-why they focused on building a stronger leadership team over sales when they hit a growth ceiling

-why they decided to stay involved with their own business development

-how they help clients see the value they add with their services

-how they add new services to their existing client base

]]> Fri, 10 Nov 2017 18:21:44 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Marc Avila and Lysa Miller share their knowledge in the areas of:

-staying on the same page as partners

-why they chose to significantly prune their client base and the effect that had on their bottom line

-responding to growth and growing in a sustainable way

-why they focused on building a stronger leadership team over sales when they hit a growth ceiling

-why they decided to stay involved with their own business development

-how they help clients see the value they add with their services

-how they add new services to their existing client base

]]> Navigating the Ups and Downs of Agency Growth with the Partners of 3 Media Web The Businessology Show 00:34:57 Marc Avila and Lysa Miller share their knowledge in the areas of: -staying on the same page as partners-why they chose to significantly prune their client base and the effect that had on their bottom line-responding to growth and growing in a sustainable way-why they focused on building a stronger leadership team over sales when they hit a growth ceiling-why they decided to stay involved with their own business development-how they help clients see the value they add with their services-how they add new services to their existing client base Marc Avila and Lysa Miller share their knowledge in the areas of: -staying on the same page as partners-why they chose to significantly prune their client base and the effect that had on their bottom line-responding to growth and growing in a sustainable way-why they focused on building a stronger leadership team over sales when they hit a growth ceiling-why they decided to stay involved with their own business development-how they help clients see the value they add with their services-how they add new services to their existing client base agency, design, blumer, businessology, growth false full 73 https://api.spreaker.com/episode/13035122 Agency Team Building with Mickey Mellen of GreenMellen Media Mickey Mellen shares how he and his partner, Ali Green, started their agency and how they work as partners. He also shares the role of risk in their decisions, why they have chosen to keep their team at its current size, and how they hire.

Also hear Mickey's passion for the design community and why he began hosting meetups in the Atlanta area to build community with those who are normally competitors.

]]> Sun, 15 Oct 2017 21:32:27 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Mickey Mellen shares how he and his partner, Ali Green, started their agency and how they work as partners. He also shares the role of risk in their decisions, why they have chosen to keep their team at its current size, and how they hire.

Also hear Mickey's passion for the design community and why he began hosting meetups in the Atlanta area to build community with those who are normally competitors.

]]> Agency Team Building with Mickey Mellen of GreenMellen Media The Businessology Show 00:32:37 Mickey Mellen shares how he and his partner, Ali Green, started their agency and how they work as partners. He also shares the role of risk in their decisions, why they have chosen to keep their team at its current size, and how they hire.Also hear Mickey's passion for the design community and why he began hosting meetups in the Atlanta area to build community with those who are normally competitors. Mickey Mellen shares how he and his partner, Ali Green, started their agency and how they work as partners. He also shares the role of risk in their decisions, why they have chosen to keep their team at its current size, and how they hire.Also hear Mickey's passion for the design community and why he began hosting meetups in the Atlanta area to build community with those who are normally competitors. agency, design, blumer, businessology, growth false full 72 https://api.spreaker.com/episode/12793005 The Process of Building Custom Software with Dan Rundle of Worthwhile Dan Rundle is the CEO of Worthwhile, a 20+ year old software development agency. In this episode, Jason Blumer and Dan cover a number of topics including:

-Why Worthwhile eliminated several types of service to focus on software development three years ago

-The challenges of developing software (scoping projects, meeting objectives, etc.)

-How Worthwhile spends their time at the beginning of a project in order to guarantee their clients that they can create an accurate timeline, budget, and deliver on features

-Why Worthwhile says no to so many opportunities

-Why Worthwhile has chosen to have salaried employees vs. contractors

-How Dan discovered that he needed to communicate the Worthwhile vision with his team

]]> Fri, 15 Sep 2017 08:50:03 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan Rundle is the CEO of Worthwhile, a 20+ year old software development agency. In this episode, Jason Blumer and Dan cover a number of topics including:

-Why Worthwhile eliminated several types of service to focus on software development three years ago

-The challenges of developing software (scoping projects, meeting objectives, etc.)

-How Worthwhile spends their time at the beginning of a project in order to guarantee their clients that they can create an accurate timeline, budget, and deliver on features

-Why Worthwhile says no to so many opportunities

-Why Worthwhile has chosen to have salaried employees vs. contractors

-How Dan discovered that he needed to communicate the Worthwhile vision with his team

]]> The Process of Building Custom Software with Dan Rundle of Worthwhile The Businessology Show 00:35:33 Dan Rundle is the CEO of Worthwhile, a 20+ year old software development agency. In this episode, Jason Blumer and Dan cover a number of topics including:-Why Worthwhile eliminated several types of service to focus on software development three years ago-The challenges of developing software (scoping projects, meeting objectives, etc.)-How Worthwhile spends their time at the beginning of a project in order to guarantee their clients that they can create an accurate timeline, budget, and deliver on features-Why Worthwhile says no to so many opportunities-Why Worthwhile has chosen to have salaried employees vs. contractors-How Dan discovered that he needed to communicate the Worthwhile vision with his team Dan Rundle is the CEO of Worthwhile, a 20+ year old software development agency. In this episode, Jason Blumer and Dan cover a number of topics including:-Why Worthwhile eliminated several types of service to focus on software development three years ago-The challenges of developing software (scoping projects, meeting objectives, etc.)-How Worthwhile spends their time at the beginning of a project in order to guarantee their clients that they can create an accurate timeline, budget, and deliver on features-Why Worthwhile says no to so many opportunities-Why Worthwhile has chosen to have salaried employees vs. contractors-How Dan discovered that he needed to communicate the Worthwhile vision with his team agency, design, blumer, businessology, growth false full 71 https://api.spreaker.com/episode/12562545 Moving from Freelancer to Firm Leader with Adam Gesuero of Image Conscious Studios Adam shares his story of freelancer to leader of a team at Image Conscious Studios.

Topics included in this episode:

-How Adam's relationship with design has changed

-How Adam, as the owner, works with the Project Manager at ICS

-Why finding the right cultural fit in new team members matters at ICS

-How the creative team at ICS works with clients

]]> Tue, 15 Aug 2017 00:29:03 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Adam shares his story of freelancer to leader of a team at Image Conscious Studios.

Topics included in this episode:

-How Adam's relationship with design has changed

-How Adam, as the owner, works with the Project Manager at ICS

-Why finding the right cultural fit in new team members matters at ICS

-How the creative team at ICS works with clients

]]> Moving from Freelancer to Firm Leader with Adam Gesuero of Image Conscious Studios The Businessology Show 00:33:18 Adam shares his story of freelancer to leader of a team at Image Conscious Studios.Topics included in this episode:-How Adam's relationship with design has changed-How Adam, as the owner, works with the Project Manager at ICS-Why finding the right cultural fit in new team members matters at ICS-How the creative team at ICS works with clients Adam shares his story of freelancer to leader of a team at Image Conscious Studios.Topics included in this episode:-How Adam's relationship with design has changed-How Adam, as the owner, works with the Project Manager at ICS-Why finding the right cultural fit in new team members matters at ICS-How the creative team at ICS works with clients agency, design, blumer, businessology, growth false full 70 https://api.spreaker.com/episode/12340617 Merging Agencies with Intention with the Partners of Workhorse Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands.

They address several topics including:
- how they decided to become partners
- the work they did to start their partnership out right, including discussing how it would end
- why merging companies isn't an automatic fast track to bigger or faster sales
- the book that helped them create the living document that guides their partnership
- how Workhorse helps to build better and more authentic brands

]]> Fri, 14 Jul 2017 12:01:31 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands.

They address several topics including:
- how they decided to become partners
- the work they did to start their partnership out right, including discussing how it would end
- why merging companies isn't an automatic fast track to bigger or faster sales
- the book that helped them create the living document that guides their partnership
- how Workhorse helps to build better and more authentic brands

]]> Merging Agencies with Intention with the Partners of Workhorse The Businessology Show 00:33:35 Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands.They address several topics including:- how they decided to become partners- the work they did to start their partnership out right, including discussing how it would end- why merging companies isn't an automatic fast track to bigger or faster sales- the book that helped them create the living document that guides their partnership- how Workhorse helps to build better and more authentic brands Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands.They address several topics including:- how they decided to become partners- the work they did to start their partnership out right, including discussing how it would end- why merging companies isn't an automatic fast track to bigger or faster sales- the book that helped them create the living document that guides their partnership- how Workhorse helps to build better and more authentic brands agency, design, blumer, businessology, growth false full 69 https://api.spreaker.com/episode/12112155 Turning Leads into Sales for Your Clients with Gray MacKenzie of DoInBound.com GuavaBox began like many agencies, with strong roots in web design. It didn't take long for Gray MacKenzie and his partner to realize they wanted to go all in with the inbound philosophy and begin partnering with Hubspot, which led to more leads and closing more deals.

In this episode hear how GuavaBox developed their own internal process/project management software called DoInbound, which is now their biggest focus. DoInbound exists to help other agencies serve their clients.

Jason and Gray discuss several topics, including:
- The value of weekly batch days for content production
- The choice to use contractors in their business model versus full time employees
- Why delegating the sales process too soon didn't work out for GuavaBox
- The importance of culture even in a virtual model with contractors
- The process of learning who their ideal clients are
- Why producing leads for clients isn’t enough to help them succeed

]]> Wed, 14 Jun 2017 15:17:07 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show GuavaBox began like many agencies, with strong roots in web design. It didn't take long for Gray MacKenzie and his partner to realize they wanted to go all in with the inbound philosophy and begin partnering with Hubspot, which led to more leads and closing more deals.

In this episode hear how GuavaBox developed their own internal process/project management software called DoInbound, which is now their biggest focus. DoInbound exists to help other agencies serve their clients.

Jason and Gray discuss several topics, including:
- The value of weekly batch days for content production
- The choice to use contractors in their business model versus full time employees
- Why delegating the sales process too soon didn't work out for GuavaBox
- The importance of culture even in a virtual model with contractors
- The process of learning who their ideal clients are
- Why producing leads for clients isn’t enough to help them succeed

]]> Turning Leads into Sales for Your Clients with Gray MacKenzie of DoInBound.com The Businessology Show 00:33:57 GuavaBox began like many agencies, with strong roots in web design. It didn't take long for Gray MacKenzie and his partner to realize they wanted to go all in with the inbound philosophy and begin partnering with Hubspot, which led to more leads and closing more deals.In this episode hear how GuavaBox developed their own internal process/project management software called DoInbound, which is now their biggest focus. DoInbound exists to help other agencies serve their clients.Jason and Gray discuss several topics, including:- The value of weekly batch days for content production- The choice to use contractors in their business model versus full time employees- Why delegating the sales process too soon didn't work out for GuavaBox- The importance of culture even in a virtual model with contractors- The process of learning who their ideal clients are- Why producing leads for clients isn’t enough to help them succeed GuavaBox began like many agencies, with strong roots in web design. It didn't take long for Gray MacKenzie and his partner to realize they wanted to go all in with the inbound philosophy and begin partnering with Hubspot, which led to more leads and closing more deals.In this episode hear how GuavaBox developed their own internal process/project management software called DoInbound, which is now their biggest focus. DoInbound exists to help other agencies serve their clients.Jason and Gray discuss several topics, including:- The value of weekly batch days for content production- The choice to use contractors in their business model versus full time employees- Why delegating the sales process too soon didn't work out for GuavaBox- The importance of culture even in a virtual model with contractors- The process of learning who their ideal clients are- Why producing leads for clients isn’t enough to help them succeed agency, design, blumer, businessology, growth false full 67 https://api.spreaker.com/episode/12000642 Leveraging Influencers for your Client's Brand with Thom Vest of Studio Seven Consulting Hear Thom Vest of Studio Seven Consulting share his ideas on a number of topics including:

-how his company uses experiences to mobilize influencers for brands

-why deciding on a golden purpose at the beginning of a project is critical

-who makes up a dream team at Studio Seven Consulting

-the role of analytics in building a successful campaign

-why he still stays hands on with each client his company serves

]]> Thu, 1 Jun 2017 13:30:35 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Hear Thom Vest of Studio Seven Consulting share his ideas on a number of topics including:

-how his company uses experiences to mobilize influencers for brands

-why deciding on a golden purpose at the beginning of a project is critical

-who makes up a dream team at Studio Seven Consulting

-the role of analytics in building a successful campaign

-why he still stays hands on with each client his company serves

]]> Leveraging Influencers for your Client's Brand with Thom Vest of Studio Seven Consulting The Businessology Show 00:31:17 Hear Thom Vest of Studio Seven Consulting share his ideas on a number of topics including:-how his company uses experiences to mobilize influencers for brands-why deciding on a golden purpose at the beginning of a project is critical-who makes up a dream team at Studio Seven Consulting-the role of analytics in building a successful campaign-why he still stays hands on with each client his company serves Hear Thom Vest of Studio Seven Consulting share his ideas on a number of topics including:-how his company uses experiences to mobilize influencers for brands-why deciding on a golden purpose at the beginning of a project is critical-who makes up a dream team at Studio Seven Consulting-the role of analytics in building a successful campaign-why he still stays hands on with each client his company serves agency, design, blumer, businessology, growth false full 66 https://api.spreaker.com/episode/11888169 Learning to Serve Agency Partners with Jonathan Soares of Agency Labs Agency Labs is like a swiss army knife for agencies, providing just the right tool at the right time. By finding a major pain point in the design and agency world (and solving it), they found that they can serve agencies of any size with their technology and development needs, helping them to get off the production roller coaster.

In this episode, hear Jonathan Soares describe why they don't do remote work, why they work with agency partners only, and how avoiding emotional decisions and remaining analytical helps build trust.

We also discuss topics like business development, hiring, and how processes drive quality in the Agency Labs business model.

]]> Wed, 17 May 2017 14:08:27 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Agency Labs is like a swiss army knife for agencies, providing just the right tool at the right time. By finding a major pain point in the design and agency world (and solving it), they found that they can serve agencies of any size with their technology and development needs, helping them to get off the production roller coaster.

In this episode, hear Jonathan Soares describe why they don't do remote work, why they work with agency partners only, and how avoiding emotional decisions and remaining analytical helps build trust.

We also discuss topics like business development, hiring, and how processes drive quality in the Agency Labs business model.

]]> Learning to Serve Agency Partners with Jonathan Soares of Agency Labs The Businessology Show 00:34:49 Agency Labs is like a swiss army knife for agencies, providing just the right tool at the right time. By finding a major pain point in the design and agency world (and solving it), they found that they can serve agencies of any size with their technology and development needs, helping them to get off the production roller coaster.In this episode, hear Jonathan Soares describe why they don't do remote work, why they work with agency partners only, and how avoiding emotional decisions and remaining analytical helps build trust. We also discuss topics like business development, hiring, and how processes drive quality in the Agency Labs business model. Agency Labs is like a swiss army knife for agencies, providing just the right tool at the right time. By finding a major pain point in the design and agency world (and solving it), they found that they can serve agencies of any size with their technology and development needs, helping them to get off the production roller coaster.In this episode, hear Jonathan Soares describe why they don't do remote work, why they work with agency partners only, and how avoiding emotional decisions and remaining analytical helps build trust. We also discuss topics like business development, hiring, and how processes drive quality in the Agency Labs business model. agency, design, businessology, blumercpas, growth false full 65 https://api.spreaker.com/episode/11681728 Exploring Music in Your Brand with Max Kickinger of Raven and Finch Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies.

Some of the topics discussed in this episode:

-Profile and profit projects

-The role of digital and technology in musical composition

-Helping companies clarify what they hope to achieve with music

-Understanding the importance of a competitor’s musical brand

-Sound logos

-Hearing as an untapped sense in branding

-What we can learn about musical branding from the James Bond franchise

-The role of first, second, and third screens and how sound can direct a customer from one to another

-The importance of knowing your customers’ musical tastes

]]> Wed, 26 Apr 2017 18:56:36 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies.

Some of the topics discussed in this episode:

-Profile and profit projects

-The role of digital and technology in musical composition

-Helping companies clarify what they hope to achieve with music

-Understanding the importance of a competitor’s musical brand

-Sound logos

-Hearing as an untapped sense in branding

-What we can learn about musical branding from the James Bond franchise

-The role of first, second, and third screens and how sound can direct a customer from one to another

-The importance of knowing your customers’ musical tastes

]]> Exploring Music in Your Brand with Max Kickinger of Raven and Finch The Businessology Show 00:37:51 Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies.Some of the topics discussed in this episode:-Profile and profit projects-The role of digital and technology in musical composition-Helping companies clarify what they hope to achieve with music-Understanding the importance of a competitor’s musical brand-Sound logos-Hearing as an untapped sense in branding-What we can learn about musical branding from the James Bond franchise-The role of first, second, and third screens and how sound can direct a customer from one to another-The importance of knowing your customers’ musical tastes Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies.Some of the topics discussed in this episode:-Profile and profit projects-The role of digital and technology in musical composition-Helping companies clarify what they hope to achieve with music-Understanding the importance of a competitor’s musical brand-Sound logos-Hearing as an untapped sense in branding-What we can learn about musical branding from the James Bond franchise-The role of first, second, and third screens and how sound can direct a customer from one to another-The importance of knowing your customers’ musical tastes agency, design, businessology, blumercpas, growth false full 64 https://api.spreaker.com/episode/11562787 Learning about Agency Leadership with Rob Girling and Gavin Kelly of Artefact Group Rob and Gavin share their journey as leaders individually and as CEOs of Artifact Group. Having recently celebrated thriller company’s tenth anniversary, we discuss how growing to a 60 team member company has required adjustments to their strategies.

We also discuss:

-What kind of work is so important that even clients can’t interrupt it

-How they have transitioned from doing design work (client work) to leading a team

-How developing a product for agencies affected them internally and why it became a spin off company (10000ft.com)

-The constant adaptations required as they look at emerging technologies

-Which kinds of companies need to devote resources to R&D

-The new skills needed by leadership as companies reach various stages of growth

-What it means to create an organization that will live on after you

]]> Wed, 5 Apr 2017 21:18:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Rob and Gavin share their journey as leaders individually and as CEOs of Artifact Group. Having recently celebrated thriller company’s tenth anniversary, we discuss how growing to a 60 team member company has required adjustments to their strategies.

We also discuss:

-What kind of work is so important that even clients can’t interrupt it

-How they have transitioned from doing design work (client work) to leading a team

-How developing a product for agencies affected them internally and why it became a spin off company (10000ft.com)

-The constant adaptations required as they look at emerging technologies

-Which kinds of companies need to devote resources to R&D

-The new skills needed by leadership as companies reach various stages of growth

-What it means to create an organization that will live on after you

]]> Learning about Agency Leadership with Rob Girling and Gavin Kelly of Artefact Group The Businessology Show 00:47:20 Rob and Gavin share their journey as leaders individually and as CEOs of Artifact Group. Having recently celebrated thriller company’s tenth anniversary, we discuss how growing to a 60 team member company has required adjustments to their strategies.We also discuss:-What kind of work is so important that even clients can’t interrupt it-How they have transitioned from doing design work (client work) to leading a team-How developing a product for agencies affected them internally and why it became a spin off company (10000ft.com)-The constant adaptations required as they look at emerging technologies-Which kinds of companies need to devote resources to R&D-The new skills needed by leadership as companies reach various stages of growth-What it means to create an organization that will live on after you Rob and Gavin share their journey as leaders individually and as CEOs of Artifact Group. Having recently celebrated thriller company’s tenth anniversary, we discuss how growing to a 60 team member company has required adjustments to their strategies.We also discuss:-What kind of work is so important that even clients can’t interrupt it-How they have transitioned from doing design work (client work) to leading a team-How developing a product for agencies affected them internally and why it became a spin off company (10000ft.com)-The constant adaptations required as they look at emerging technologies-Which kinds of companies need to devote resources to R&D-The new skills needed by leadership as companies reach various stages of growth-What it means to create an organization that will live on after you agency, design, businessology, blumercpas, growth false full 63 https://api.spreaker.com/episode/11393064 Exploring Growth Driven Design with Luke Summerfield of Hubspot Coming from the digital web side of an agency, Luke Summerfield learned that there are a lot of problems in how agencies deliver web deliverables to their clients. After some extensive research, Luke discovered that delivering websites is often unprofitable for an agency. He began to explore how this service could be delivered more profitably, and successfully, and came up with the minimum viable website (a name that did not resonate well with clients!).

This idea morphed into experiments within Hubspot's Partner Program that eventually came to be known as Growth-Driven Design. They've now launched a certification in Growth Driven Design in June 2016 to high acclaim.

In this episode, we talk to Luke about agency growth, the problems that all agencies face, and how an agency can begin moving toward selling web services to clients in profitable, and more sustainable ways.

]]> Wed, 15 Mar 2017 14:59:49 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Coming from the digital web side of an agency, Luke Summerfield learned that there are a lot of problems in how agencies deliver web deliverables to their clients. After some extensive research, Luke discovered that delivering websites is often unprofitable for an agency. He began to explore how this service could be delivered more profitably, and successfully, and came up with the minimum viable website (a name that did not resonate well with clients!).

This idea morphed into experiments within Hubspot's Partner Program that eventually came to be known as Growth-Driven Design. They've now launched a certification in Growth Driven Design in June 2016 to high acclaim.

In this episode, we talk to Luke about agency growth, the problems that all agencies face, and how an agency can begin moving toward selling web services to clients in profitable, and more sustainable ways.

]]> Exploring Growth Driven Design with Luke Summerfield of Hubspot The Businessology Show 00:33:23 Coming from the digital web side of an agency, Luke Summerfield learned that there are a lot of problems in how agencies deliver web deliverables to their clients. After some extensive research, Luke discovered that delivering websites is often unprofitable for an agency. He began to explore how this service could be delivered more profitably, and successfully, and came up with the minimum viable website (a name that did not resonate well with clients!).This idea morphed into experiments within Hubspot's Partner Program that eventually came to be known as Growth-Driven Design. They've now launched a certification in Growth Driven Design in June 2016 to high acclaim.In this episode, we talk to Luke about agency growth, the problems that all agencies face, and how an agency can begin moving toward selling web services to clients in profitable, and more sustainable ways. Coming from the digital web side of an agency, Luke Summerfield learned that there are a lot of problems in how agencies deliver web deliverables to their clients. After some extensive research, Luke discovered that delivering websites is often unprofitable for an agency. He began to explore how this service could be delivered more profitably, and successfully, and came up with the minimum viable website (a name that did not resonate well with clients!).This idea morphed into experiments within Hubspot's Partner Program that eventually came to be known as Growth-Driven Design. They've now launched a certification in Growth Driven Design in June 2016 to high acclaim.In this episode, we talk to Luke about agency growth, the problems that all agencies face, and how an agency can begin moving toward selling web services to clients in profitable, and more sustainable ways. agency, design, web, businessology, blumercpas false full 62 https://api.spreaker.com/episode/10305445 How Narrowing Your Positioning Changes Your Agency with Jason Mlicki of Rattleback We glean huge amounts of information from Mlicki's 15 years of experience in his agency (that has been around for 44 years!). We dive into how Rattleback made decisions around their positioning, and how trying to nail your positioning is always a moving target.

We discuss why he chose to focus on a professional services niche, which led to many other questions:
- what services are you providing to a narrow niche and is it perceived as more valuable just because you are niched?
- does your agency experience increase when you narrow your focus?
- does your value and price also go up as your experience goes up?
- are tools/philosophies (like Hubspot) required for agencies practicing an inbound marketing strategy?
- how can you 'deconstruct' thought leadership content into a digestible website?
- how can you get your clients to read long-form content?
- how could an agency remain a generalist in this day and age?
- how does a focus change your revenue model (from project to recurring revenue)?

]]> Sat, 14 Jan 2017 14:51:23 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show We glean huge amounts of information from Mlicki's 15 years of experience in his agency (that has been around for 44 years!). We dive into how Rattleback made decisions around their positioning, and how trying to nail your positioning is always a moving target.

We discuss why he chose to focus on a professional services niche, which led to many other questions:
- what services are you providing to a narrow niche and is it perceived as more valuable just because you are niched?
- does your agency experience increase when you narrow your focus?
- does your value and price also go up as your experience goes up?
- are tools/philosophies (like Hubspot) required for agencies practicing an inbound marketing strategy?
- how can you 'deconstruct' thought leadership content into a digestible website?
- how can you get your clients to read long-form content?
- how could an agency remain a generalist in this day and age?
- how does a focus change your revenue model (from project to recurring revenue)?

]]> How Narrowing Your Positioning Changes Your Agency with Jason Mlicki of Rattleback The Businessology Show 00:36:44 We glean huge amounts of information from Mlicki's 15 years of experience in his agency (that has been around for 44 years!). We dive into how Rattleback made decisions around their positioning, and how trying to nail your positioning is always a moving target. We discuss why he chose to focus on a professional services niche, which led to many other questions:- what services are you providing to a narrow niche and is it perceived as more valuable just because you are niched?- does your agency experience increase when you narrow your focus?- does your value and price also go up as your experience goes up?- are tools/philosophies (like Hubspot) required for agencies practicing an inbound marketing strategy?- how can you 'deconstruct' thought leadership content into a digestible website?- how can you get your clients to read long-form content?- how could an agency remain a generalist in this day and age?- how does a focus change your revenue model (from project to recurring revenue)? We glean huge amounts of information from Mlicki's 15 years of experience in his agency (that has been around for 44 years!). We dive into how Rattleback made decisions around their positioning, and how trying to nail your positioning is always a moving target. We discuss why he chose to focus on a professional services niche, which led to many other questions:- what services are you providing to a narrow niche and is it perceived as more valuable just because you are niched?- does your agency experience increase when you narrow your focus?- does your value and price also go up as your experience goes up?- are tools/philosophies (like Hubspot) required for agencies practicing an inbound marketing strategy?- how can you 'deconstruct' thought leadership content into a digestible website?- how can you get your clients to read long-form content?- how could an agency remain a generalist in this day and age?- how does a focus change your revenue model (from project to recurring revenue)? agency, businessology, pricing, blumercpas, marketing false full 61 https://api.spreaker.com/episode/10147604 Narrowly Defining Your Services with Maria Rapetskaya of Undefined Creative We asked Maria Rapetskaya some great questions about serving narrowly:
- why would you narrowly define your services?
- is their fear in saying no to a broader range of services?
- does narrowly defined services mean you are paid like an expert?
- how did you start out working with such large clients?

Maria was also brave enough to share her history of building companies, her failures, and the solid lessons she learned that makes her successful now. And she shares a beautiful balance between doing your great art, and running a business wisely. Maria also believes strongly in giving back by mentoring younger designers, and doing specific Pro bono work when possible. See her mentoring site in the show notes, defineyourpath.co.

]]> Tue, 20 Dec 2016 15:26:53 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show We asked Maria Rapetskaya some great questions about serving narrowly:
- why would you narrowly define your services?
- is their fear in saying no to a broader range of services?
- does narrowly defined services mean you are paid like an expert?
- how did you start out working with such large clients?

Maria was also brave enough to share her history of building companies, her failures, and the solid lessons she learned that makes her successful now. And she shares a beautiful balance between doing your great art, and running a business wisely. Maria also believes strongly in giving back by mentoring younger designers, and doing specific Pro bono work when possible. See her mentoring site in the show notes, defineyourpath.co.

]]> Narrowly Defining Your Services with Maria Rapetskaya of Undefined Creative The Businessology Show 00:34:52 We asked Maria Rapetskaya some great questions about serving narrowly:- why would you narrowly define your services?- is their fear in saying no to a broader range of services?- does narrowly defined services mean you are paid like an expert?- how did you start out working with such large clients?Maria was also brave enough to share her history of building companies, her failures, and the solid lessons she learned that makes her successful now. And she shares a beautiful balance between doing your great art, and running a business wisely. Maria also believes strongly in giving back by mentoring younger designers, and doing specific Pro bono work when possible. See her mentoring site in the show notes, defineyourpath.co. We asked Maria Rapetskaya some great questions about serving narrowly:- why would you narrowly define your services?- is their fear in saying no to a broader range of services?- does narrowly defined services mean you are paid like an expert?- how did you start out working with such large clients?Maria was also brave enough to share her history of building companies, her failures, and the solid lessons she learned that makes her successful now. And she shares a beautiful balance between doing your great art, and running a business wisely. Maria also believes strongly in giving back by mentoring younger designers, and doing specific Pro bono work when possible. See her mentoring site in the show notes, defineyourpath.co. agency, design, motiongraphics, businessology, business false full 60 https://api.spreaker.com/episode/9756440 Building a Better Agency with Drew McClellan of AMI We discuss 2 key problems a lot of agency owners face: (1.) they don't understand their financial metrics ('Agency Math'), and (2.) the agency owner is too entrenched in the day to day operations of the agency. AMI helps agencies solve these problems.

Here are some key ways to build a better agency:
- agency owners must move into their client's sales funnel, and begin helping their clients not only with websites and branding, but sales creation and documentation.
- after assisting with the sales funnel, the agency can go deeper into the sales funnel to: (1.) retain and delight the customer, (2.) obtain customer feedback, and (3.) upsell and add more value to the customer.
- though many agencies feel overwhelmed and want more team members, most agencies are actually overstaffed. Solving the problem involves creating better processes, not necessarily hiring more people.
- agency owners are too slow to make decisions to remove legacy clients or legacy team members that are no longer moving the agency forward.

]]> Sun, 30 Oct 2016 11:16:44 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show We discuss 2 key problems a lot of agency owners face: (1.) they don't understand their financial metrics ('Agency Math'), and (2.) the agency owner is too entrenched in the day to day operations of the agency. AMI helps agencies solve these problems.

Here are some key ways to build a better agency:
- agency owners must move into their client's sales funnel, and begin helping their clients not only with websites and branding, but sales creation and documentation.
- after assisting with the sales funnel, the agency can go deeper into the sales funnel to: (1.) retain and delight the customer, (2.) obtain customer feedback, and (3.) upsell and add more value to the customer.
- though many agencies feel overwhelmed and want more team members, most agencies are actually overstaffed. Solving the problem involves creating better processes, not necessarily hiring more people.
- agency owners are too slow to make decisions to remove legacy clients or legacy team members that are no longer moving the agency forward.

]]> Building a Better Agency with Drew McClellan of AMI The Businessology Show 00:34:24 We discuss 2 key problems a lot of agency owners face: (1.) they don't understand their financial metrics ('Agency Math'), and (2.) the agency owner is too entrenched in the day to day operations of the agency. AMI helps agencies solve these problems.Here are some key ways to build a better agency:- agency owners must move into their client's sales funnel, and begin helping their clients not only with websites and branding, but sales creation and documentation.- after assisting with the sales funnel, the agency can go deeper into the sales funnel to: (1.) retain and delight the customer, (2.) obtain customer feedback, and (3.) upsell and add more value to the customer. - though many agencies feel overwhelmed and want more team members, most agencies are actually overstaffed. Solving the problem involves creating better processes, not necessarily hiring more people.- agency owners are too slow to make decisions to remove legacy clients or legacy team members that are no longer moving the agency forward. We discuss 2 key problems a lot of agency owners face: (1.) they don't understand their financial metrics ('Agency Math'), and (2.) the agency owner is too entrenched in the day to day operations of the agency. AMI helps agencies solve these problems.Here are some key ways to build a better agency:- agency owners must move into their client's sales funnel, and begin helping their clients not only with websites and branding, but sales creation and documentation.- after assisting with the sales funnel, the agency can go deeper into the sales funnel to: (1.) retain and delight the customer, (2.) obtain customer feedback, and (3.) upsell and add more value to the customer. - though many agencies feel overwhelmed and want more team members, most agencies are actually overstaffed. Solving the problem involves creating better processes, not necessarily hiring more people.- agency owners are too slow to make decisions to remove legacy clients or legacy team members that are no longer moving the agency forward. agency, jasonblumer, taxes, cpa, business false full 59 https://api.spreaker.com/episode/9479235 Exploring the Design Business Model with Kevin Hoffman of Seven Heads Design In this episode, we discuss Kevin Hoffman's view on the Freelancer vs. the Agency. Which one should you be? Both? Neither? The Experienced Freelancer (aka independent design consultants) can do what agencies do because their network is so deep, and their overhead is so low. Those working in a design business on their own can build amazing teams, and still work with Fortune 100 clients. Maybe you can too.

Other topics discussed:
- freelancers as mercenaries,
- freelancers may take orders, but independent design consultants ask the client "how do you even know you have a problem?"
- pricing clients up front as a consultant,
- how he does project management,
- taking risks by saying 'No' to certain work and services,
- and much more!

]]> Sat, 24 Sep 2016 16:31:45 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, we discuss Kevin Hoffman's view on the Freelancer vs. the Agency. Which one should you be? Both? Neither? The Experienced Freelancer (aka independent design consultants) can do what agencies do because their network is so deep, and their overhead is so low. Those working in a design business on their own can build amazing teams, and still work with Fortune 100 clients. Maybe you can too.

Other topics discussed:
- freelancers as mercenaries,
- freelancers may take orders, but independent design consultants ask the client "how do you even know you have a problem?"
- pricing clients up front as a consultant,
- how he does project management,
- taking risks by saying 'No' to certain work and services,
- and much more!

]]> Exploring the Design Business Model with Kevin Hoffman of Seven Heads Design The Businessology Show 00:40:48 In this episode, we discuss Kevin Hoffman's view on the Freelancer vs. the Agency. Which one should you be? Both? Neither? The Experienced Freelancer (aka independent design consultants) can do what agencies do because their network is so deep, and their overhead is so low. Those working in a design business on their own can build amazing teams, and still work with Fortune 100 clients. Maybe you can too.Other topics discussed:- freelancers as mercenaries,- freelancers may take orders, but independent design consultants ask the client "how do you even know you have a problem?"- pricing clients up front as a consultant,- how he does project management,- taking risks by saying 'No' to certain work and services,- and much more! In this episode, we discuss Kevin Hoffman's view on the Freelancer vs. the Agency. Which one should you be? Both? Neither? The Experienced Freelancer (aka independent design consultants) can do what agencies do because their network is so deep, and their overhead is so low. Those working in a design business on their own can build amazing teams, and still work with Fortune 100 clients. Maybe you can too.Other topics discussed:- freelancers as mercenaries,- freelancers may take orders, but independent design consultants ask the client "how do you even know you have a problem?"- pricing clients up front as a consultant,- how he does project management,- taking risks by saying 'No' to certain work and services,- and much more! freelance, agency, jasonblumer, design, pricing false full 58 https://api.spreaker.com/episode/9372930 Building an Integrated Marketing Agency with Lori Jones of Avocet Communications In this episode, we discuss:
- whether you should specialize in target markets, or strategic services
- what integrated marketing actually is
- creating services by trial and error
- delivering a full brand experience for a client
- how to chose what services you offer, and what to say no to
- performing up front persona discovery to develop a brand
- discussions on project vs. recurring revenue

]]> Fri, 9 Sep 2016 20:28:57 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, we discuss:
- whether you should specialize in target markets, or strategic services
- what integrated marketing actually is
- creating services by trial and error
- delivering a full brand experience for a client
- how to chose what services you offer, and what to say no to
- performing up front persona discovery to develop a brand
- discussions on project vs. recurring revenue

]]> Building an Integrated Marketing Agency with Lori Jones of Avocet Communications The Businessology Show 00:30:51 In this episode, we discuss: - whether you should specialize in target markets, or strategic services - what integrated marketing actually is - creating services by trial and error - delivering a full brand experience for a client - how to chose what services you offer, and what to say no to - performing up front persona discovery to develop a brand - discussions on project vs. recurring revenue In this episode, we discuss: - whether you should specialize in target markets, or strategic services - what integrated marketing actually is - creating services by trial and error - delivering a full brand experience for a client - how to chose what services you offer, and what to say no to - performing up front persona discovery to develop a brand - discussions on project vs. recurring revenue agency, jasonblumer, design, creative, business false full 57 https://api.spreaker.com/episode/9158251 Discussing Agency Growth with Jason Swenk In this episode, we cover agency growth questions like:
- What is an agency?
- What hinders an agency from growing?
- Should agencies consider merging or selling?
- Should agencies sell out to Facebook, Google, and IBM?

]]> Wed, 10 Aug 2016 10:00:01 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, we cover agency growth questions like:
- What is an agency?
- What hinders an agency from growing?
- Should agencies consider merging or selling?
- Should agencies sell out to Facebook, Google, and IBM?

]]> Discussing Agency Growth with Jason Swenk The Businessology Show 00:26:47 In this episode, we cover agency growth questions like:- What is an agency?- What hinders an agency from growing?- Should agencies consider merging or selling?- Should agencies sell out to Facebook, Google, and IBM? In this episode, we cover agency growth questions like:- What is an agency?- What hinders an agency from growing?- Should agencies consider merging or selling?- Should agencies sell out to Facebook, Google, and IBM? agency, jasonblumer, pricing, businessmodel, business false full 56 https://api.spreaker.com/episode/9053308 Golden Mean Pricing with Tim Bouchard of Luminus We talk about how to move out of freelancing, watching project and financial trends so you'll know when to hire, the value of migrating to a CRM to monitor your sales funnels, and moving revenue from project-based to retainer-based.

The last half of the podcast was about a pricing ideal Tim discovered called Golden Mean Pricing. This pricing is the perfect point between two extremes, and you can get the free eBook and Excel tool at the link below.

]]> Mon, 25 Jul 2016 02:15:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show We talk about how to move out of freelancing, watching project and financial trends so you'll know when to hire, the value of migrating to a CRM to monitor your sales funnels, and moving revenue from project-based to retainer-based.

The last half of the podcast was about a pricing ideal Tim discovered called Golden Mean Pricing. This pricing is the perfect point between two extremes, and you can get the free eBook and Excel tool at the link below.

]]> Golden Mean Pricing with Tim Bouchard of Luminus The Businessology Show 00:42:49 We talk about how to move out of freelancing, watching project and financial trends so you'll know when to hire, the value of migrating to a CRM to monitor your sales funnels, and moving revenue from project-based to retainer-based.The last half of the podcast was about a pricing ideal Tim discovered called Golden Mean Pricing. This pricing is the perfect point between two extremes, and you can get the free eBook and Excel tool at the link below. We talk about how to move out of freelancing, watching project and financial trends so you'll know when to hire, the value of migrating to a CRM to monitor your sales funnels, and moving revenue from project-based to retainer-based.The last half of the podcast was about a pricing ideal Tim discovered called Golden Mean Pricing. This pricing is the perfect point between two extremes, and you can get the free eBook and Excel tool at the link below. agency, jasonblumer, businessology, pricing, business false full 55 https://api.spreaker.com/episode/8850974 Maintaining Culture with Brad Flowers of Bullhorn Creative In the last half of the podcast, Jason and Brad talk through what it means to truly build culture through intense change in an agency. Brad talks through the creative way they have developed their core values to balance each other, and the three key components any good list of core values has.

Other topics discussed are:
- delegating as you grow your business,
- managing change and maintaining culture through change, and
- using social media channels to attract new talent and new clients.

]]> Sat, 25 Jun 2016 13:10:11 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In the last half of the podcast, Jason and Brad talk through what it means to truly build culture through intense change in an agency. Brad talks through the creative way they have developed their core values to balance each other, and the three key components any good list of core values has.

Other topics discussed are:
- delegating as you grow your business,
- managing change and maintaining culture through change, and
- using social media channels to attract new talent and new clients.

]]> Maintaining Culture with Brad Flowers of Bullhorn Creative The Businessology Show 00:37:20 In the last half of the podcast, Jason and Brad talk through what it means to truly build culture through intense change in an agency. Brad talks through the creative way they have developed their core values to balance each other, and the three key components any good list of core values has.Other topics discussed are:- delegating as you grow your business,- managing change and maintaining culture through change, and- using social media channels to attract new talent and new clients. In the last half of the podcast, Jason and Brad talk through what it means to truly build culture through intense change in an agency. Brad talks through the creative way they have developed their core values to balance each other, and the three key components any good list of core values has.Other topics discussed are:- delegating as you grow your business,- managing change and maintaining culture through change, and- using social media channels to attract new talent and new clients. agency, jasonblumer, design, pricing, culture false full 54 https://api.spreaker.com/episode/8606876 Managing Scope with Kristin DeKay of Grain & Mortar Hear how Grain & Mortar prices their projects, and how that relates to their project management processes. Here Kristin's view on tracking time, how they actually scope projects while they price it, and how the technical partners are also involved in the up front pricing.

]]> Wed, 25 May 2016 18:23:05 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Hear how Grain & Mortar prices their projects, and how that relates to their project management processes. Here Kristin's view on tracking time, how they actually scope projects while they price it, and how the technical partners are also involved in the up front pricing.

]]> Managing Scope with Kristin DeKay of Grain & Mortar The Businessology Show 00:36:36 Hear how Grain & Mortar prices their projects, and how that relates to their project management processes. Here Kristin's view on tracking time, how they actually scope projects while they price it, and how the technical partners are also involved in the up front pricing. Hear how Grain & Mortar prices their projects, and how that relates to their project management processes. Here Kristin's view on tracking time, how they actually scope projects while they price it, and how the technical partners are also involved in the up front pricing. agency, grainandmortar, jasonblumer, design, business false full 53 https://api.spreaker.com/episode/8479680 Serving in Teams with Geoff Wilson of 352 Learn how 352 noticed it was time to move their agency to a team model. What were the signs that let them know its time to change their business model? Learn how 352 built their teams, changed their teams, and ultimately moved the whole organization over to a new team model.

]]> Wed, 11 May 2016 15:20:22 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Learn how 352 noticed it was time to move their agency to a team model. What were the signs that let them know its time to change their business model? Learn how 352 built their teams, changed their teams, and ultimately moved the whole organization over to a new team model.

]]> Serving in Teams with Geoff Wilson of 352 The Businessology Show 00:37:26 Learn how 352 noticed it was time to move their agency to a team model. What were the signs that let them know its time to change their business model? Learn how 352 built their teams, changed their teams, and ultimately moved the whole organization over to a new team model. Learn how 352 noticed it was time to move their agency to a team model. What were the signs that let them know its time to change their business model? Learn how 352 built their teams, changed their teams, and ultimately moved the whole organization over to a new team model. agency, jasonblumer, design, pricing, business false full 52 https://api.spreaker.com/episode/8337082 Agency Leadership with Andy Budd of Clearleft In this episode, we explore many agency leadership issues such as what it takes to solve large business problems with clients. One example you'll hear is how Clearleft transformed Penguin Books recently.

We also explore:
- what is an agency,
- why the CEO should be the least talented person in the agency,
- finding the right team,
- documenting your agency's core values,
- how to allow the client to become an engaged part of your agency's team, and
- how to grow slowly.

]]> Sun, 24 Apr 2016 15:59:21 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, we explore many agency leadership issues such as what it takes to solve large business problems with clients. One example you'll hear is how Clearleft transformed Penguin Books recently.

We also explore:
- what is an agency,
- why the CEO should be the least talented person in the agency,
- finding the right team,
- documenting your agency's core values,
- how to allow the client to become an engaged part of your agency's team, and
- how to grow slowly.

]]> Agency Leadership with Andy Budd of Clearleft The Businessology Show 00:57:56 In this episode, we explore many agency leadership issues such as what it takes to solve large business problems with clients. One example you'll hear is how Clearleft transformed Penguin Books recently.We also explore:- what is an agency,- why the CEO should be the least talented person in the agency,- finding the right team,- documenting your agency's core values,- how to allow the client to become an engaged part of your agency's team, and- how to grow slowly. In this episode, we explore many agency leadership issues such as what it takes to solve large business problems with clients. One example you'll hear is how Clearleft transformed Penguin Books recently.We also explore:- what is an agency,- why the CEO should be the least talented person in the agency,- finding the right team,- documenting your agency's core values,- how to allow the client to become an engaged part of your agency's team, and- how to grow slowly. agency, andybudd, jasonblumer, design, businessology false full 51 https://api.spreaker.com/episode/8235339 Website Planning with Ben Seigel of Versa Studio This episode came out of the frustrations the guest had in building websites for clients (see the book link below that addresses these topics). In particular, there was no plan before beginning a new website build. In fact, few agencies will do a Needs Assessment or Discovery before embarking on the work of building the right site, while this could be a life changing event for the client. Many clients may think, "what I'm doing is working" instead of thinking, "what new thing am I not doing that could propel my business forward?" Proper planning can vet this out.

Other topics addressed:
- the critical nature of branding,
- business success despite bad digital marketing, and
- the high value of good photo, writing and video.

]]> Mon, 11 Apr 2016 16:06:32 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show This episode came out of the frustrations the guest had in building websites for clients (see the book link below that addresses these topics). In particular, there was no plan before beginning a new website build. In fact, few agencies will do a Needs Assessment or Discovery before embarking on the work of building the right site, while this could be a life changing event for the client. Many clients may think, "what I'm doing is working" instead of thinking, "what new thing am I not doing that could propel my business forward?" Proper planning can vet this out.

Other topics addressed:
- the critical nature of branding,
- business success despite bad digital marketing, and
- the high value of good photo, writing and video.

]]> Website Planning with Ben Seigel of Versa Studio The Businessology Show 00:42:30 This episode came out of the frustrations the guest had in building websites for clients (see the book link below that addresses these topics). In particular, there was no plan before beginning a new website build. In fact, few agencies will do a Needs Assessment or Discovery before embarking on the work of building the right site, while this could be a life changing event for the client. Many clients may think, "what I'm doing is working" instead of thinking, "what new thing am I not doing that could propel my business forward?" Proper planning can vet this out.Other topics addressed: - the critical nature of branding, - business success despite bad digital marketing, and - the high value of good photo, writing and video. This episode came out of the frustrations the guest had in building websites for clients (see the book link below that addresses these topics). In particular, there was no plan before beginning a new website build. In fact, few agencies will do a Needs Assessment or Discovery before embarking on the work of building the right site, while this could be a life changing event for the client. Many clients may think, "what I'm doing is working" instead of thinking, "what new thing am I not doing that could propel my business forward?" Proper planning can vet this out.Other topics addressed: - the critical nature of branding, - business success despite bad digital marketing, and - the high value of good photo, writing and video. agency, jasonblumer, design, businessology, business false full 50 https://api.spreaker.com/episode/8100148 Design Leadership with Richard Banfield of Fresh Tilled Soil Richard did video interviews with smart design leaders across the profession. This desire to know what other design leaders think led to a book called Design Leadership.

Richard gets transparent in this interview as he talks about how he had to change as a leader - focus and patience were his initial downfalls that he had to change. True creative leaders will stop doing many things, and will instead focus on the one thing only they can do well.

Creation of a vision, and the values that support that vision need to be:
- timeless
- disconnected from technology, and
- have immense focus built into them

There are many more leadership nuggets in this interview!

]]> Fri, 25 Mar 2016 22:04:49 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Richard did video interviews with smart design leaders across the profession. This desire to know what other design leaders think led to a book called Design Leadership.

Richard gets transparent in this interview as he talks about how he had to change as a leader - focus and patience were his initial downfalls that he had to change. True creative leaders will stop doing many things, and will instead focus on the one thing only they can do well.

Creation of a vision, and the values that support that vision need to be:
- timeless
- disconnected from technology, and
- have immense focus built into them

There are many more leadership nuggets in this interview!

]]> Design Leadership with Richard Banfield of Fresh Tilled Soil The Businessology Show 00:32:22 Richard did video interviews with smart design leaders across the profession. This desire to know what other design leaders think led to a book called Design Leadership. Richard gets transparent in this interview as he talks about how he had to change as a leader - focus and patience were his initial downfalls that he had to change. True creative leaders will stop doing many things, and will instead focus on the one thing only they can do well.Creation of a vision, and the values that support that vision need to be:- timeless- disconnected from technology, and- have immense focus built into themThere are many more leadership nuggets in this interview! Richard did video interviews with smart design leaders across the profession. This desire to know what other design leaders think led to a book called Design Leadership. Richard gets transparent in this interview as he talks about how he had to change as a leader - focus and patience were his initial downfalls that he had to change. True creative leaders will stop doing many things, and will instead focus on the one thing only they can do well.Creation of a vision, and the values that support that vision need to be:- timeless- disconnected from technology, and- have immense focus built into themThere are many more leadership nuggets in this interview! agency, jasonblumer, design, richardbanfield, leadership false full 49 https://api.spreaker.com/episode/7945348 Operating as a Virtual Partnership with the Founders of Forefathers Group Hear how the founders of Forefathers Group started an agency as partners without having ever met. Still, 5 years later, they have never met face to face, and are still prospering and growing together. We discuss how it happened, their struggles to overcome, and why it's been successful.

They learned:
- how to create great work together, instead of on their own,
- how to setup taxes in a multi-state environment,
- how to take each other's feedback,
- how they matured in their respective work and say 'no' to certain roles,
- how to 'emotionally audit' their clients, and
- how working in person in this digital age is no longer a requirement for building a strong company.

]]> Wed, 9 Mar 2016 19:19:57 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Hear how the founders of Forefathers Group started an agency as partners without having ever met. Still, 5 years later, they have never met face to face, and are still prospering and growing together. We discuss how it happened, their struggles to overcome, and why it's been successful.

They learned:
- how to create great work together, instead of on their own,
- how to setup taxes in a multi-state environment,
- how to take each other's feedback,
- how they matured in their respective work and say 'no' to certain roles,
- how to 'emotionally audit' their clients, and
- how working in person in this digital age is no longer a requirement for building a strong company.

]]> Operating as a Virtual Partnership with the Founders of Forefathers Group The Businessology Show 00:44:34 Hear how the founders of Forefathers Group started an agency as partners without having ever met. Still, 5 years later, they have never met face to face, and are still prospering and growing together. We discuss how it happened, their struggles to overcome, and why it's been successful.They learned:- how to create great work together, instead of on their own,- how to setup taxes in a multi-state environment,- how to take each other's feedback,- how they matured in their respective work and say 'no' to certain roles,- how to 'emotionally audit' their clients, and- how working in person in this digital age is no longer a requirement for building a strong company. Hear how the founders of Forefathers Group started an agency as partners without having ever met. Still, 5 years later, they have never met face to face, and are still prospering and growing together. We discuss how it happened, their struggles to overcome, and why it's been successful.They learned:- how to create great work together, instead of on their own,- how to setup taxes in a multi-state environment,- how to take each other's feedback,- how they matured in their respective work and say 'no' to certain roles,- how to 'emotionally audit' their clients, and- how working in person in this digital age is no longer a requirement for building a strong company. agency, jasonblumer, design, businessologyshow, partners false full 48 https://api.spreaker.com/episode/7866751 The Business of Maintaining Code with Nate McGuire of Code My Views Nate and his co-founder, Connor Hood, have found a way to provide white glove service to those needing full stack development, or monthly web maintenance services on Wordpress. But they had to figure out who their client was so they can focus on selling their services for a profitable price. They focus on large agencies and large Fortune 500 enterprise companies.

It seems the design/web/code profession is de-coupling as service providers are seeing the value in focusing on what they do best, and letting other partners focus on their best service too. Cody My Views has built a white label platform allowing agencies to sell the services of Code My Views as part of the agency's own services.

Also discussed:
- speed: they provide their service very quickly, and they price in a way that allows them to move fast. The faster you want delivery, the more you pay.
- they price by the complexity, the timeline, and the type of project they are working on.
- it's true, code can be viewed as a commodity.
- part of the work of the leadership of Cody My Views is to constantly be looking for developers, instead of just hiring when they need one.
- automating their service platform to serve more customers so that they only have to hire engineers ("anything you can write code for to make things easier, you should!")

]]> Thu, 25 Feb 2016 14:29:26 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Nate and his co-founder, Connor Hood, have found a way to provide white glove service to those needing full stack development, or monthly web maintenance services on Wordpress. But they had to figure out who their client was so they can focus on selling their services for a profitable price. They focus on large agencies and large Fortune 500 enterprise companies.

It seems the design/web/code profession is de-coupling as service providers are seeing the value in focusing on what they do best, and letting other partners focus on their best service too. Cody My Views has built a white label platform allowing agencies to sell the services of Code My Views as part of the agency's own services.

Also discussed:
- speed: they provide their service very quickly, and they price in a way that allows them to move fast. The faster you want delivery, the more you pay.
- they price by the complexity, the timeline, and the type of project they are working on.
- it's true, code can be viewed as a commodity.
- part of the work of the leadership of Cody My Views is to constantly be looking for developers, instead of just hiring when they need one.
- automating their service platform to serve more customers so that they only have to hire engineers ("anything you can write code for to make things easier, you should!")

]]> The Business of Maintaining Code with Nate McGuire of Code My Views The Businessology Show 00:35:19 Nate and his co-founder, Connor Hood, have found a way to provide white glove service to those needing full stack development, or monthly web maintenance services on Wordpress. But they had to figure out who their client was so they can focus on selling their services for a profitable price. They focus on large agencies and large Fortune 500 enterprise companies.It seems the design/web/code profession is de-coupling as service providers are seeing the value in focusing on what they do best, and letting other partners focus on their best service too. Cody My Views has built a white label platform allowing agencies to sell the services of Code My Views as part of the agency's own services. Also discussed:- speed: they provide their service very quickly, and they price in a way that allows them to move fast. The faster you want delivery, the more you pay.- they price by the complexity, the timeline, and the type of project they are working on. - it's true, code can be viewed as a commodity.- part of the work of the leadership of Cody My Views is to constantly be looking for developers, instead of just hiring when they need one.- automating their service platform to serve more customers so that they only have to hire engineers ("anything you can write code for to make things easier, you should!") Nate and his co-founder, Connor Hood, have found a way to provide white glove service to those needing full stack development, or monthly web maintenance services on Wordpress. But they had to figure out who their client was so they can focus on selling their services for a profitable price. They focus on large agencies and large Fortune 500 enterprise companies.It seems the design/web/code profession is de-coupling as service providers are seeing the value in focusing on what they do best, and letting other partners focus on their best service too. Cody My Views has built a white label platform allowing agencies to sell the services of Code My Views as part of the agency's own services. Also discussed:- speed: they provide their service very quickly, and they price in a way that allows them to move fast. The faster you want delivery, the more you pay.- they price by the complexity, the timeline, and the type of project they are working on. - it's true, code can be viewed as a commodity.- part of the work of the leadership of Cody My Views is to constantly be looking for developers, instead of just hiring when they need one.- automating their service platform to serve more customers so that they only have to hire engineers ("anything you can write code for to make things easier, you should!") jasonblumer, design, strategy, code, business false full 47 https://api.spreaker.com/episode/7744319 Pricing Accurately with Djuvane Browne of One Great Studio One Great Studio is giving life to ideas through websites, web applications, graphic design & branding.
They have 3 core beliefs...
Don't Be Greedy
Think Long Term
Do Good

In January 2015, the studio began the transition to value pricing & have experienced some amazing changes in the agency and their lives as a result. Currently, partners Djuvane & Gina, and the team at One Great Studio are working on their first SaaS product – Buildt, a web & mobile service app for churches scheduled to be released in January, 2016.

]]> Mon, 8 Feb 2016 18:54:24 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show One Great Studio is giving life to ideas through websites, web applications, graphic design & branding.
They have 3 core beliefs...
Don't Be Greedy
Think Long Term
Do Good

In January 2015, the studio began the transition to value pricing & have experienced some amazing changes in the agency and their lives as a result. Currently, partners Djuvane & Gina, and the team at One Great Studio are working on their first SaaS product – Buildt, a web & mobile service app for churches scheduled to be released in January, 2016.

]]> Pricing Accurately with Djuvane Browne of One Great Studio The Businessology Show 00:38:38 One Great Studio is giving life to ideas through websites, web applications, graphic design & branding. They have 3 core beliefs...Don't Be GreedyThink Long TermDo GoodIn January 2015, the studio began the transition to value pricing & have experienced some amazing changes in the agency and their lives as a result. Currently, partners Djuvane & Gina, and the team at One Great Studio are working on their first SaaS product – Buildt, a web & mobile service app for churches scheduled to be released in January, 2016. One Great Studio is giving life to ideas through websites, web applications, graphic design & branding. They have 3 core beliefs...Don't Be GreedyThink Long TermDo GoodIn January 2015, the studio began the transition to value pricing & have experienced some amazing changes in the agency and their lives as a result. Currently, partners Djuvane & Gina, and the team at One Great Studio are working on their first SaaS product – Buildt, a web & mobile service app for churches scheduled to be released in January, 2016. value, agency, jasonblumer, pricing, business false full 46 https://api.spreaker.com/episode/7643258 Explaining Design Decisions to Clients with Tom Greever of Bitovi Agency Tom Greever is the UX Director at Bitovi Agency. They help companies create better web applications, and have worked with clients such as WalMart, T Mobile, and Cars.com.

Tom Greever's book, Articulating Design Decisions, helps designers justify design to non-designers.

]]> Tue, 26 Jan 2016 01:18:09 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Tom Greever is the UX Director at Bitovi Agency. They help companies create better web applications, and have worked with clients such as WalMart, T Mobile, and Cars.com.

Tom Greever's book, Articulating Design Decisions, helps designers justify design to non-designers.

]]> Explaining Design Decisions to Clients with Tom Greever of Bitovi Agency The Businessology Show 00:39:59 Tom Greever is the UX Director at Bitovi Agency. They help companies create better web applications, and have worked with clients such as WalMart, T Mobile, and Cars.com.Tom Greever's book, Articulating Design Decisions, helps designers justify design to non-designers. Tom Greever is the UX Director at Bitovi Agency. They help companies create better web applications, and have worked with clients such as WalMart, T Mobile, and Cars.com.Tom Greever's book, Articulating Design Decisions, helps designers justify design to non-designers. agency, jasonblumer, design, tomgreever, business false full 45 https://api.spreaker.com/episode/7567387 Onboarding Clients to Ensure Alignment with Mike Rauch of Rauch Brothers Animation Mike talks about Onboarding becoming a great way to align not only new clients, but existing clients as well. We discuss the steps Rauch Brothers Animation uses to onboard their clients.

]]> Fri, 15 Jan 2016 17:46:37 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Mike talks about Onboarding becoming a great way to align not only new clients, but existing clients as well. We discuss the steps Rauch Brothers Animation uses to onboard their clients.

]]> Onboarding Clients to Ensure Alignment with Mike Rauch of Rauch Brothers Animation The Businessology Show 00:46:59 Mike talks about Onboarding becoming a great way to align not only new clients, but existing clients as well. We discuss the steps Rauch Brothers Animation uses to onboard their clients. Mike talks about Onboarding becoming a great way to align not only new clients, but existing clients as well. We discuss the steps Rauch Brothers Animation uses to onboard their clients. rauchbrothersanimation, agency, jasonblumer, design, onboarding false full 44 https://api.spreaker.com/episode/7465954 Balancing Design and Client Growth Strategy with Jason Brewer of Brolik Agency In this episode, we discuss the difficulties of an agency that has to balance design for clients, while at the same time aligning digital strategy with the goals of the client. At Brolik, the team is always working internally to give their clients great design on top of a strategy that drives traffic and business.

Other topics discussed:
-Brolik is finding that clients need business growth strategists to uncover client needs, and not just agency owners to lead design.
-Brolik is building their own CMS called Leverage. Building a product inside of a service agency is a struggle, but is a challenge they have embraced.
-What it means to grow with 'living' Guidelines and Missions Statements.

]]> Wed, 30 Dec 2015 16:30:23 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, we discuss the difficulties of an agency that has to balance design for clients, while at the same time aligning digital strategy with the goals of the client. At Brolik, the team is always working internally to give their clients great design on top of a strategy that drives traffic and business.

Other topics discussed:
-Brolik is finding that clients need business growth strategists to uncover client needs, and not just agency owners to lead design.
-Brolik is building their own CMS called Leverage. Building a product inside of a service agency is a struggle, but is a challenge they have embraced.
-What it means to grow with 'living' Guidelines and Missions Statements.

]]> Balancing Design and Client Growth Strategy with Jason Brewer of Brolik Agency The Businessology Show 00:53:49 In this episode, we discuss the difficulties of an agency that has to balance design for clients, while at the same time aligning digital strategy with the goals of the client. At Brolik, the team is always working internally to give their clients great design on top of a strategy that drives traffic and business.Other topics discussed: -Brolik is finding that clients need business growth strategists to uncover client needs, and not just agency owners to lead design.-Brolik is building their own CMS called Leverage. Building a product inside of a service agency is a struggle, but is a challenge they have embraced.-What it means to grow with 'living' Guidelines and Missions Statements. In this episode, we discuss the difficulties of an agency that has to balance design for clients, while at the same time aligning digital strategy with the goals of the client. At Brolik, the team is always working internally to give their clients great design on top of a strategy that drives traffic and business.Other topics discussed: -Brolik is finding that clients need business growth strategists to uncover client needs, and not just agency owners to lead design.-Brolik is building their own CMS called Leverage. Building a product inside of a service agency is a struggle, but is a challenge they have embraced.-What it means to grow with 'living' Guidelines and Missions Statements. agency, jasonblumer, businessology, brolik, business false full 43 https://api.spreaker.com/episode/7344720 Product Launching in a Service Agency with Matt Medeiros, Founder of Slocum Studio Even though Matt builds products, he doesn't want to leave the service of clients in his agency. He just wants larger clients to help him sort through what types of products to build.

As he points out, there aren't 7 quick steps to building a product. But you can solve your own itch. Matt's product strategy is to "build for yourself first, then package it for the masses and see if they like it." In this strategy, there is no market research required as long as you know you need it first. Also, limit your market share, move up market and price more for high value as opposed to high volume.

Product development and client service goes together! We also talk about the intricacies of building a team around product building inside of a service agency.

]]> Thu, 10 Dec 2015 23:27:13 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Even though Matt builds products, he doesn't want to leave the service of clients in his agency. He just wants larger clients to help him sort through what types of products to build.

As he points out, there aren't 7 quick steps to building a product. But you can solve your own itch. Matt's product strategy is to "build for yourself first, then package it for the masses and see if they like it." In this strategy, there is no market research required as long as you know you need it first. Also, limit your market share, move up market and price more for high value as opposed to high volume.

Product development and client service goes together! We also talk about the intricacies of building a team around product building inside of a service agency.

]]> Product Launching in a Service Agency with Matt Medeiros, Founder of Slocum Studio The Businessology Show 00:47:26 Even though Matt builds products, he doesn't want to leave the service of clients in his agency. He just wants larger clients to help him sort through what types of products to build.As he points out, there aren't 7 quick steps to building a product. But you can solve your own itch. Matt's product strategy is to "build for yourself first, then package it for the masses and see if they like it." In this strategy, there is no market research required as long as you know you need it first. Also, limit your market share, move up market and price more for high value as opposed to high volume.Product development and client service goes together! We also talk about the intricacies of building a team around product building inside of a service agency. Even though Matt builds products, he doesn't want to leave the service of clients in his agency. He just wants larger clients to help him sort through what types of products to build.As he points out, there aren't 7 quick steps to building a product. But you can solve your own itch. Matt's product strategy is to "build for yourself first, then package it for the masses and see if they like it." In this strategy, there is no market research required as long as you know you need it first. Also, limit your market share, move up market and price more for high value as opposed to high volume.Product development and client service goes together! We also talk about the intricacies of building a team around product building inside of a service agency. jasonblumer, design, mattreport, businessology, business false full 42 https://api.spreaker.com/episode/7134279 Interview with Jamie Kosoy, Founder and Head of Technology at Arbitrary Jamie goes deep with us in this episode to talk about the anxiety he faces while running a creative company. Undoubtedly, many people face this at the head of their own creative companies. We also discuss mentorship, and the beauty of serving such an amazing team. He loves his team, and the work that they do.

]]> Tue, 10 Nov 2015 19:43:45 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Jamie goes deep with us in this episode to talk about the anxiety he faces while running a creative company. Undoubtedly, many people face this at the head of their own creative companies. We also discuss mentorship, and the beauty of serving such an amazing team. He loves his team, and the work that they do.

]]> Interview with Jamie Kosoy, Founder and Head of Technology at Arbitrary The Businessology Show 01:04:06 Jamie goes deep with us in this episode to talk about the anxiety he faces while running a creative company. Undoubtedly, many people face this at the head of their own creative companies. We also discuss mentorship, and the beauty of serving such an amazing team. He loves his team, and the work that they do. Jamie goes deep with us in this episode to talk about the anxiety he faces while running a creative company. Undoubtedly, many people face this at the head of their own creative companies. We also discuss mentorship, and the beauty of serving such an amazing team. He loves his team, and the work that they do. jasonblumer, design, arbitrary, jamiekosoy, business false full 41 https://api.spreaker.com/episode/6912456 Interview with Erik Reagan, Co-founder of Focus Lab, LLC We kicked off this episode by diving into how Erik defines design, and how it may be different than how his team defines design. The first step is to find out how the customer designs their own business. Once Focus Lab understands how the client's business was designed, they can then 'design' a solution to meet their needs. They will even perform the DISC profile with their clients so that they can speak to the client in a way that they understand.

Among other things, Erik also discusses how profit margins can suffer as a result of taking on more complex clients and sites, and so much more!

]]> Mon, 26 Oct 2015 00:23:10 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show We kicked off this episode by diving into how Erik defines design, and how it may be different than how his team defines design. The first step is to find out how the customer designs their own business. Once Focus Lab understands how the client's business was designed, they can then 'design' a solution to meet their needs. They will even perform the DISC profile with their clients so that they can speak to the client in a way that they understand.

Among other things, Erik also discusses how profit margins can suffer as a result of taking on more complex clients and sites, and so much more!

]]> Interview with Erik Reagan, Co-founder of Focus Lab, LLC The Businessology Show 01:06:57 We kicked off this episode by diving into how Erik defines design, and how it may be different than how his team defines design. The first step is to find out how the customer designs their own business. Once Focus Lab understands how the client's business was designed, they can then 'design' a solution to meet their needs. They will even perform the DISC profile with their clients so that they can speak to the client in a way that they understand.Among other things, Erik also discusses how profit margins can suffer as a result of taking on more complex clients and sites, and so much more! We kicked off this episode by diving into how Erik defines design, and how it may be different than how his team defines design. The first step is to find out how the customer designs their own business. Once Focus Lab understands how the client's business was designed, they can then 'design' a solution to meet their needs. They will even perform the DISC profile with their clients so that they can speak to the client in a way that they understand.Among other things, Erik also discusses how profit margins can suffer as a result of taking on more complex clients and sites, and so much more! focuslab, agency, jasonblumer, design, businessology false full 40 https://api.spreaker.com/episode/6791775 Interview with Tim Ryan, Founder and Director at TAR Productions We touch on so much in this episode! Tim runs a video production company to help clients tell their stories. Since we don't have too many video production company owners on the show, we took time to compare a video production company to a web/design agency. There are similarities and differences, and we glean some learning from this fact.

Things Tim Ryan is always working on:
- Consistency in keeping the work coming in.
- How clients buy video production services (is it a commodity?).
- How Tim creatively networks with contractors so he'll know who to hire next.
- Value awareness of the creative business owner, and how to use this to price a client.

]]> Sat, 10 Oct 2015 19:28:48 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show We touch on so much in this episode! Tim runs a video production company to help clients tell their stories. Since we don't have too many video production company owners on the show, we took time to compare a video production company to a web/design agency. There are similarities and differences, and we glean some learning from this fact.

Things Tim Ryan is always working on:
- Consistency in keeping the work coming in.
- How clients buy video production services (is it a commodity?).
- How Tim creatively networks with contractors so he'll know who to hire next.
- Value awareness of the creative business owner, and how to use this to price a client.

]]> Interview with Tim Ryan, Founder and Director at TAR Productions The Businessology Show 01:07:11 We touch on so much in this episode! Tim runs a video production company to help clients tell their stories. Since we don't have too many video production company owners on the show, we took time to compare a video production company to a web/design agency. There are similarities and differences, and we glean some learning from this fact. Things Tim Ryan is always working on:- Consistency in keeping the work coming in.- How clients buy video production services (is it a commodity?).- How Tim creatively networks with contractors so he'll know who to hire next.- Value awareness of the creative business owner, and how to use this to price a client. We touch on so much in this episode! Tim runs a video production company to help clients tell their stories. Since we don't have too many video production company owners on the show, we took time to compare a video production company to a web/design agency. There are similarities and differences, and we glean some learning from this fact. Things Tim Ryan is always working on:- Consistency in keeping the work coming in.- How clients buy video production services (is it a commodity?).- How Tim creatively networks with contractors so he'll know who to hire next.- Value awareness of the creative business owner, and how to use this to price a client. jasonblumer, design, businessology, video, business false full 39 https://api.spreaker.com/episode/6683374 Interview with Matt Weinberg, Co-Founder/President of Technology and Development at Vector Media Group Fri, 25 Sep 2015 17:01:56 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Interview with Matt Weinberg, Co-Founder/President of Technology and Development at Vector Media Group The Businessology Show 00:56:36 jasonblumer, design, vectormediagroup, businessologyshow, business false full 38 https://api.spreaker.com/episode/6606051 Interview with James Hobbs, Creative Director/Founder of Octopus Creative We talk in depth about Octopus' move to become a virtual agency, why they want to make this move, and what beliefs drive their commitment to virtual work.

]]> Thu, 10 Sep 2015 19:29:29 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show We talk in depth about Octopus' move to become a virtual agency, why they want to make this move, and what beliefs drive their commitment to virtual work.

]]> Interview with James Hobbs, Creative Director/Founder of Octopus Creative The Businessology Show 00:47:47 We talk in depth about Octopus' move to become a virtual agency, why they want to make this move, and what beliefs drive their commitment to virtual work. We talk in depth about Octopus' move to become a virtual agency, why they want to make this move, and what beliefs drive their commitment to virtual work. agency, jasonblumer, creative, businessology, business false full 37 https://api.spreaker.com/episode/6530972 Interview with Jim Macdonald, Managing Partner of 3Seed Marketing In this interview, we dive deep with Jim to find out why they merged with another company to create a large marketing powerhouse, how you know when to merge, and how this affects team growth.

We also touch on how to hire fast, how partners should argue, and how to create roles for each partner to fulfill.

A question posed by Jim on the show maybe the listeners can help answer: "how do you effectively hand off a relationship from a salesperson in an agency to Account Management to have that client served well?"

]]> Tue, 25 Aug 2015 10:25:42 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this interview, we dive deep with Jim to find out why they merged with another company to create a large marketing powerhouse, how you know when to merge, and how this affects team growth.

We also touch on how to hire fast, how partners should argue, and how to create roles for each partner to fulfill.

A question posed by Jim on the show maybe the listeners can help answer: "how do you effectively hand off a relationship from a salesperson in an agency to Account Management to have that client served well?"

]]> Interview with Jim Macdonald, Managing Partner of 3Seed Marketing The Businessology Show 00:59:27 In this interview, we dive deep with Jim to find out why they merged with another company to create a large marketing powerhouse, how you know when to merge, and how this affects team growth.We also touch on how to hire fast, how partners should argue, and how to create roles for each partner to fulfill.A question posed by Jim on the show maybe the listeners can help answer: "how do you effectively hand off a relationship from a salesperson in an agency to Account Management to have that client served well?" In this interview, we dive deep with Jim to find out why they merged with another company to create a large marketing powerhouse, how you know when to merge, and how this affects team growth.We also touch on how to hire fast, how partners should argue, and how to create roles for each partner to fulfill.A question posed by Jim on the show maybe the listeners can help answer: "how do you effectively hand off a relationship from a salesperson in an agency to Account Management to have that client served well?" agency, jasonblumer, pricing, partners, business false full 36 https://api.spreaker.com/episode/6467533 Interview with Kade Wilcox, CEO of Primitive Social Kade discusses what it's like to manage your time and energy as you manage a big, overwhelming client that can never be satisfied. Primitive Social's lack of an effective onboarding process led to a lack of clarity with this client on an ongoing basis. There is so much more to this episode. Enjoy!

]]> Mon, 10 Aug 2015 00:35:10 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Kade discusses what it's like to manage your time and energy as you manage a big, overwhelming client that can never be satisfied. Primitive Social's lack of an effective onboarding process led to a lack of clarity with this client on an ongoing basis. There is so much more to this episode. Enjoy!

]]> Interview with Kade Wilcox, CEO of Primitive Social The Businessology Show 00:54:53 Kade discusses what it's like to manage your time and energy as you manage a big, overwhelming client that can never be satisfied. Primitive Social's lack of an effective onboarding process led to a lack of clarity with this client on an ongoing basis. There is so much more to this episode. Enjoy! Kade discusses what it's like to manage your time and energy as you manage a big, overwhelming client that can never be satisfied. Primitive Social's lack of an effective onboarding process led to a lack of clarity with this client on an ongoing basis. There is so much more to this episode. Enjoy! designbiz, jasonblumer, primitivesocial, businessologyshow, businesscoaching false full 35 https://api.spreaker.com/episode/6061653 34: Sales vs Marketing Is there a difference between these two critical functions? Find out what Dan and Jason have to say about it on this episode!

]]> Wed, 13 May 2015 03:30:25 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Is there a difference between these two critical functions? Find out what Dan and Jason have to say about it on this episode!

]]> 34: Sales vs Marketing The Businessology Show 00:31:37 Is there a difference between these two critical functions? Find out what Dan and Jason have to say about it on this episode! Is there a difference between these two critical functions? Find out what Dan and Jason have to say about it on this episode! how-to, strategy, businessology, sales, marketing false full 34 https://api.spreaker.com/episode/5925069 Assessing Your Business Model’s Value Dan and Jason are back with their 2nd episode about Business Models. What are the 10 questions you should ask yourself when assessing your current business model? Listen here to find out!

]]> Tue, 14 Apr 2015 15:51:40 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan and Jason are back with their 2nd episode about Business Models. What are the 10 questions you should ask yourself when assessing your current business model? Listen here to find out!

]]> Assessing Your Business Model’s Value The Businessology Show 00:57:27 Dan and Jason are back with their 2nd episode about Business Models. What are the 10 questions you should ask yourself when assessing your current business model? Listen here to find out! Dan and Jason are back with their 2nd episode about Business Models. What are the 10 questions you should ask yourself when assessing your current business model? Listen here to find out! models, value, businessology, pricing, business false full 33 https://api.spreaker.com/episode/5797904 A Special Message from Dan and Jason Wed, 18 Mar 2015 19:58:12 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show A Special Message from Dan and Jason The Businessology Show 00:01:43 podcast, businessology, business false full 32 https://api.spreaker.com/episode/5775614 032: Exploring Business Models Dan and Jason are back to kick off the first episode of Season 3! Join them as they discuss the importance and definitions of business models, how they designed each of their respective company's models and the pros and cons of each.

]]> Fri, 13 Mar 2015 21:24:55 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan and Jason are back to kick off the first episode of Season 3! Join them as they discuss the importance and definitions of business models, how they designed each of their respective company's models and the pros and cons of each.

]]> 032: Exploring Business Models The Businessology Show 00:42:35 Dan and Jason are back to kick off the first episode of Season 3! Join them as they discuss the importance and definitions of business models, how they designed each of their respective company's models and the pros and cons of each. Dan and Jason are back to kick off the first episode of Season 3! Join them as they discuss the importance and definitions of business models, how they designed each of their respective company's models and the pros and cons of each. podcast, businessology, startups, marketing, business false full 31 https://api.spreaker.com/episode/5180504 #31 Season Two Finale Dan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January.

Thank you for being a part of this incredible season!

]]> Fri, 7 Nov 2014 20:24:57 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January.

Thank you for being a part of this incredible season!

]]> #31 Season Two Finale The Businessology Show 00:59:55 Dan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January.Thank you for being a part of this incredible season! Dan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January.Thank you for being a part of this incredible season! businesspodcast, design, money, businessology, business false full 30 https://api.spreaker.com/episode/4973536 #30: Client Onboarding QA Dan and Jason are back with another listener Question & Answer show. We’re wrapping up Season 2 with our fourth and final episode on Onboarding. We just love these Q&A shows. Not only did we receive questions about Onboarding, but also about the other topics we’ve covered throughout the season. Listen here!

]]> Tue, 16 Sep 2014 21:54:51 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan and Jason are back with another listener Question & Answer show. We’re wrapping up Season 2 with our fourth and final episode on Onboarding. We just love these Q&A shows. Not only did we receive questions about Onboarding, but also about the other topics we’ve covered throughout the season. Listen here!

]]> #30: Client Onboarding QA The Businessology Show 00:59:19 Dan and Jason are back with another listener Question & Answer show. We’re wrapping up Season 2 with our fourth and final episode on Onboarding. We just love these Q&A shows. Not only did we receive questions about Onboarding, but also about the other topics we’ve covered throughout the season. Listen here! Dan and Jason are back with another listener Question & Answer show. We’re wrapping up Season 2 with our fourth and final episode on Onboarding. We just love these Q&A shows. Not only did we receive questions about Onboarding, but also about the other topics we’ve covered throughout the season. Listen here! businessology, q&a, marketing, onboarding, business false full 29 https://api.spreaker.com/episode/4928753 #29: With Rodney Northern In this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch. Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as the Director of Client Services for Sanders/Wingo on the agency-side. Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding. What is the process of alignment and refinement for choosing the right clients? What are the most important factors in the onboarding process? What does it mean to go deep instead of wide? Hear the answers to these questions and more on our latest episode!

]]> Fri, 5 Sep 2014 03:44:43 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch. Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as the Director of Client Services for Sanders/Wingo on the agency-side. Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding. What is the process of alignment and refinement for choosing the right clients? What are the most important factors in the onboarding process? What does it mean to go deep instead of wide? Hear the answers to these questions and more on our latest episode!

]]> #29: With Rodney Northern The Businessology Show 00:49:41 In this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch. Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as the Director of Client Services for Sanders/Wingo on the agency-side. Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding. What is the process of alignment and refinement for choosing the right clients? What are the most important factors in the onboarding process? What does it mean to go deep instead of wide? Hear the answers to these questions and more on our latest episode! In this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch. Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as the Director of Client Services for Sanders/Wingo on the agency-side. Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding. What is the process of alignment and refinement for choosing the right clients? What are the most important factors in the onboarding process? What does it mean to go deep instead of wide? Hear the answers to these questions and more on our latest episode! design, businessology, marketing, clients, business false full 28 https://api.spreaker.com/episode/4822469 #028: Matthew Smith In this episode, Matthew Smith joins Jason and Dan for Businessology’s second show on onboarding. From his experiences at companies like Relay Foods, to a brewery in Colorado, Matthew has gained a wealth of knowledge about onboarding for services and products. Why is onboarding intimately related to experience? How do you build a customer experience that instills both confidence and trust and what is the difference between the two? Listen to the episode for answers to these questions and more!

]]> Wed, 6 Aug 2014 18:10:22 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, Matthew Smith joins Jason and Dan for Businessology’s second show on onboarding. From his experiences at companies like Relay Foods, to a brewery in Colorado, Matthew has gained a wealth of knowledge about onboarding for services and products. Why is onboarding intimately related to experience? How do you build a customer experience that instills both confidence and trust and what is the difference between the two? Listen to the episode for answers to these questions and more!

]]> #028: Matthew Smith The Businessology Show 01:04:35 In this episode, Matthew Smith joins Jason and Dan for Businessology’s second show on onboarding. From his experiences at companies like Relay Foods, to a brewery in Colorado, Matthew has gained a wealth of knowledge about onboarding for services and products. Why is onboarding intimately related to experience? How do you build a customer experience that instills both confidence and trust and what is the difference between the two? Listen to the episode for answers to these questions and more! In this episode, Matthew Smith joins Jason and Dan for Businessology’s second show on onboarding. From his experiences at companies like Relay Foods, to a brewery in Colorado, Matthew has gained a wealth of knowledge about onboarding for services and products. Why is onboarding intimately related to experience? How do you build a customer experience that instills both confidence and trust and what is the difference between the two? Listen to the episode for answers to these questions and more! smith, businessology, onboarding, matthew false full 27 https://api.spreaker.com/episode/4747635 #027: Client Onboarding In this episode, we define onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason also give their own examples of onboarding and how it has helped their clients.

So what exactly is onboarding and why is it crucial for design businesses? Dan and Jason kick off the first Businessology Show on onboarding with a discussion about this important strategic process and function. Hear their personal insights and experiences with onboarding at their own firms and how doing it correctly aligns you with the right clients, weeds out the wrong ones and helps “make the covert overt” before you get to work.

]]> Fri, 18 Jul 2014 12:29:43 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode, we define onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason also give their own examples of onboarding and how it has helped their clients.

So what exactly is onboarding and why is it crucial for design businesses? Dan and Jason kick off the first Businessology Show on onboarding with a discussion about this important strategic process and function. Hear their personal insights and experiences with onboarding at their own firms and how doing it correctly aligns you with the right clients, weeds out the wrong ones and helps “make the covert overt” before you get to work.

]]> #027: Client Onboarding The Businessology Show 00:58:47 In this episode, we define onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason also give their own examples of onboarding and how it has helped their clients.So what exactly is onboarding and why is it crucial for design businesses? Dan and Jason kick off the first Businessology Show on onboarding with a discussion about this important strategic process and function. Hear their personal insights and experiences with onboarding at their own firms and how doing it correctly aligns you with the right clients, weeds out the wrong ones and helps “make the covert overt” before you get to work. In this episode, we define onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason also give their own examples of onboarding and how it has helped their clients.So what exactly is onboarding and why is it crucial for design businesses? Dan and Jason kick off the first Businessology Show on onboarding with a discussion about this important strategic process and function. Hear their personal insights and experiences with onboarding at their own firms and how doing it correctly aligns you with the right clients, weeds out the wrong ones and helps “make the covert overt” before you get to work. strategy, businessology, onboarding, clients, business false full 26 https://api.spreaker.com/episode/4707763 #026: Pricing Q&A Dan and Jason are back with another listener question show!

These Q&A episodes are some of our all-time favorites! We’ve said it before and we’ll say it again – we’ve got the most intelligent listeners around. Hear their insightful pricing questions on everything from why you shouldn’t tie payments to deliverables, how to deal with changing scopes, the pros & cons of project-based work vs. retainer-based work, how to draw the line between pre-sale, discovery, and "fork over the money”, plus so much more!

]]> Tue, 8 Jul 2014 18:02:10 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan and Jason are back with another listener question show!

These Q&A episodes are some of our all-time favorites! We’ve said it before and we’ll say it again – we’ve got the most intelligent listeners around. Hear their insightful pricing questions on everything from why you shouldn’t tie payments to deliverables, how to deal with changing scopes, the pros & cons of project-based work vs. retainer-based work, how to draw the line between pre-sale, discovery, and "fork over the money”, plus so much more!

]]> #026: Pricing Q&A The Businessology Show 01:08:25 Dan and Jason are back with another listener question show!These Q&A episodes are some of our all-time favorites! We’ve said it before and we’ll say it again – we’ve got the most intelligent listeners around. Hear their insightful pricing questions on everything from why you shouldn’t tie payments to deliverables, how to deal with changing scopes, the pros & cons of project-based work vs. retainer-based work, how to draw the line between pre-sale, discovery, and "fork over the money”, plus so much more! Dan and Jason are back with another listener question show!These Q&A episodes are some of our all-time favorites! We’ve said it before and we’ll say it again – we’ve got the most intelligent listeners around. Hear their insightful pricing questions on everything from why you shouldn’t tie payments to deliverables, how to deal with changing scopes, the pros & cons of project-based work vs. retainer-based work, how to draw the line between pre-sale, discovery, and "fork over the money”, plus so much more! howto, money, businessology, pricing, business false full 25 https://api.spreaker.com/episode/4619652 #025: Hourly Pricing with Rob Harr In this, the final pricing episode of the season, Dan and Jason speak with the Technical Director for Sparkbox, Rob Harr. Hear his perspective on pricing and why pricing hourly works for Sparkbox.

]]> Mon, 16 Jun 2014 21:50:30 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this, the final pricing episode of the season, Dan and Jason speak with the Technical Director for Sparkbox, Rob Harr. Hear his perspective on pricing and why pricing hourly works for Sparkbox.

]]> #025: Hourly Pricing with Rob Harr The Businessology Show 01:00:11 In this, the final pricing episode of the season, Dan and Jason speak with the Technical Director for Sparkbox, Rob Harr. Hear his perspective on pricing and why pricing hourly works for Sparkbox. In this, the final pricing episode of the season, Dan and Jason speak with the Technical Director for Sparkbox, Rob Harr. Hear his perspective on pricing and why pricing hourly works for Sparkbox. strategy, businessology, hourly, pricing, business false full 24 https://api.spreaker.com/episode/4569589 #024: Value Pricing With Ron Baker In this episode of The Businessology Show, Dan and Jason speak with value pricing mastermind Ron Baker. Discover how Ron became a value pricing guru not from the economic side, but from the customer service and experience side. Learn the 8 steps to implementing value pricing, why we all need to get rid of time sheets (“the only place that time spent should matter, is in prison”) and how ultimately, value is a feeling not a number.

Huge thanks to our sponsors this week, Harvest and ZenPayroll!

]]> Wed, 4 Jun 2014 19:02:02 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show In this episode of The Businessology Show, Dan and Jason speak with value pricing mastermind Ron Baker. Discover how Ron became a value pricing guru not from the economic side, but from the customer service and experience side. Learn the 8 steps to implementing value pricing, why we all need to get rid of time sheets (“the only place that time spent should matter, is in prison”) and how ultimately, value is a feeling not a number.

Huge thanks to our sponsors this week, Harvest and ZenPayroll!

]]> #024: Value Pricing With Ron Baker The Businessology Show 01:01:25 In this episode of The Businessology Show, Dan and Jason speak with value pricing mastermind Ron Baker. Discover how Ron became a value pricing guru not from the economic side, but from the customer service and experience side. Learn the 8 steps to implementing value pricing, why we all need to get rid of time sheets (“the only place that time spent should matter, is in prison”) and how ultimately, value is a feeling not a number.Huge thanks to our sponsors this week, Harvest and ZenPayroll! In this episode of The Businessology Show, Dan and Jason speak with value pricing mastermind Ron Baker. Discover how Ron became a value pricing guru not from the economic side, but from the customer service and experience side. Learn the 8 steps to implementing value pricing, why we all need to get rid of time sheets (“the only place that time spent should matter, is in prison”) and how ultimately, value is a feeling not a number.Huge thanks to our sponsors this week, Harvest and ZenPayroll! ron, value, baker, pricing, business false full 23 https://api.spreaker.com/episode/4533266 #023: Value Pricing with Wes McClure Dan and Jason talk value pricing, agile development and so much more with Wes McClure.

Big thanks to our sponsors this week, Harvest and ZenPayroll!

]]> Tue, 27 May 2014 13:40:51 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan and Jason talk value pricing, agile development and so much more with Wes McClure.

Big thanks to our sponsors this week, Harvest and ZenPayroll!

]]> #023: Value Pricing with Wes McClure The Businessology Show 00:59:42 Dan and Jason talk value pricing, agile development and so much more with Wes McClure.Big thanks to our sponsors this week, Harvest and ZenPayroll! Dan and Jason talk value pricing, agile development and so much more with Wes McClure.Big thanks to our sponsors this week, Harvest and ZenPayroll! value, strategy, businessology, pricing, business false full 22 https://api.spreaker.com/episode/4469965 #022: Positioning Q&A The Businessology Show has some of the smartest listeners around. Hear Dan and Jason answer their insightful questions about positioning, the difference between “customers” and “clients”, and how to come up with a great company name and logo (short answer – ask your wife).

Big thanks to our sponsors this week, Harvest and ZenPayroll!

]]> Thu, 15 May 2014 02:30:33 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Businessology Show has some of the smartest listeners around. Hear Dan and Jason answer their insightful questions about positioning, the difference between “customers” and “clients”, and how to come up with a great company name and logo (short answer – ask your wife).

Big thanks to our sponsors this week, Harvest and ZenPayroll!

]]> #022: Positioning Q&A The Businessology Show 01:06:22 The Businessology Show has some of the smartest listeners around. Hear Dan and Jason answer their insightful questions about positioning, the difference between “customers” and “clients”, and how to come up with a great company name and logo (short answer – ask your wife).Big thanks to our sponsors this week, Harvest and ZenPayroll! The Businessology Show has some of the smartest listeners around. Hear Dan and Jason answer their insightful questions about positioning, the difference between “customers” and “clients”, and how to come up with a great company name and logo (short answer – ask your wife).Big thanks to our sponsors this week, Harvest and ZenPayroll! businessology, q&a, marketing, business false full 21 https://api.spreaker.com/episode/4432132 #021: Interview with Mike Monteiro Mike Monteiro joins Dan and Jason for a spirited (and funny!) conversation about positioning, pricing, selling design, and how sometimes you need to fake it until you make it.

Hear his insightful views on pricing effectively, never coming from a place of fear, positioning your company in the ever-changing world of design, and how in the end, you are the sum of your clients.

Big thanks to our sponsors this week: Harvest and ZenPayroll!

]]> Tue, 6 May 2014 20:40:13 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Mike Monteiro joins Dan and Jason for a spirited (and funny!) conversation about positioning, pricing, selling design, and how sometimes you need to fake it until you make it.

Hear his insightful views on pricing effectively, never coming from a place of fear, positioning your company in the ever-changing world of design, and how in the end, you are the sum of your clients.

Big thanks to our sponsors this week: Harvest and ZenPayroll!

]]> #021: Interview with Mike Monteiro The Businessology Show 00:55:48 Mike Monteiro joins Dan and Jason for a spirited (and funny!) conversation about positioning, pricing, selling design, and how sometimes you need to fake it until you make it. Hear his insightful views on pricing effectively, never coming from a place of fear, positioning your company in the ever-changing world of design, and how in the end, you are the sum of your clients.Big thanks to our sponsors this week: Harvest and ZenPayroll! Mike Monteiro joins Dan and Jason for a spirited (and funny!) conversation about positioning, pricing, selling design, and how sometimes you need to fake it until you make it. Hear his insightful views on pricing effectively, never coming from a place of fear, positioning your company in the ever-changing world of design, and how in the end, you are the sum of your clients.Big thanks to our sponsors this week: Harvest and ZenPayroll! design, mule, businessology, mikemonteiro, business false full 20 https://api.spreaker.com/episode/4389916 #020: Interview with Ed Tettemer Continuing with the theme of positioning and branding, Dan and Jason interview Ed Tettemer. Listen to hear how Ed has spent years helping organizations of all kinds (profit and non-profit, large and small) define themselves.

Big thanks to our sponsors this week: Harvest and Zen Payroll!

]]> Sat, 26 Apr 2014 18:44:03 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Continuing with the theme of positioning and branding, Dan and Jason interview Ed Tettemer. Listen to hear how Ed has spent years helping organizations of all kinds (profit and non-profit, large and small) define themselves.

Big thanks to our sponsors this week: Harvest and Zen Payroll!

]]> #020: Interview with Ed Tettemer The Businessology Show 00:42:09 Continuing with the theme of positioning and branding, Dan and Jason interview Ed Tettemer. Listen to hear how Ed has spent years helping organizations of all kinds (profit and non-profit, large and small) define themselves.Big thanks to our sponsors this week: Harvest and Zen Payroll! Continuing with the theme of positioning and branding, Dan and Jason interview Ed Tettemer. Listen to hear how Ed has spent years helping organizations of all kinds (profit and non-profit, large and small) define themselves.Big thanks to our sponsors this week: Harvest and Zen Payroll! talk, businessology, branding, positioning, business false full 19 https://api.spreaker.com/episode/4307140 #019: Wil Reynolds Interview It’s time for Season 2! Dan Mall and Jason Blumer are back and will be kicking off with an interview with Wil Reynolds of SEER Interactive. Wil shares what he learned when he switched CEO roles with Rand Fishkin from Moz. Also hear how he deals with skeptics, the ONE thing SEER promises its clients, and so much more.

Dan and Jason also share a few notes about what to expect in Season 2. Look for guests that can teach us about positioning, pricing, and onboarding this season.

Also, get ready for our new site and branding soon! And finally, we are excited about 2 roadshows that will focus on the front end of business, what to work on before the work begins. We hope to have a show in NYC as well as one on the west coast.

We'd like to thank our sponsors this week:

Harvest:
Harvest is a beautifully crafted business tool for tracking time spent on client projects. Work from anywhere by starting a timer via web browser, desktop, iPhone or Android. Head over to getharvest.com to start your free trial. After the free 30 day trial period, use code “Businessology” before June 1st and receive 50% off your first month.

Zen Payroll:
Payroll redesigned for the modern business. Sign up now for delightful payroll, we are accepting new customers daily. Head over to zenpayroll.com and get your first 2 months free.

]]> Tue, 8 Apr 2014 03:40:17 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show It’s time for Season 2! Dan Mall and Jason Blumer are back and will be kicking off with an interview with Wil Reynolds of SEER Interactive. Wil shares what he learned when he switched CEO roles with Rand Fishkin from Moz. Also hear how he deals with skeptics, the ONE thing SEER promises its clients, and so much more.

Dan and Jason also share a few notes about what to expect in Season 2. Look for guests that can teach us about positioning, pricing, and onboarding this season.

Also, get ready for our new site and branding soon! And finally, we are excited about 2 roadshows that will focus on the front end of business, what to work on before the work begins. We hope to have a show in NYC as well as one on the west coast.

We'd like to thank our sponsors this week:

Harvest:
Harvest is a beautifully crafted business tool for tracking time spent on client projects. Work from anywhere by starting a timer via web browser, desktop, iPhone or Android. Head over to getharvest.com to start your free trial. After the free 30 day trial period, use code “Businessology” before June 1st and receive 50% off your first month.

Zen Payroll:
Payroll redesigned for the modern business. Sign up now for delightful payroll, we are accepting new customers daily. Head over to zenpayroll.com and get your first 2 months free.

]]> #019: Wil Reynolds Interview The Businessology Show 01:04:12 It’s time for Season 2! Dan Mall and Jason Blumer are back and will be kicking off with an interview with Wil Reynolds of SEER Interactive. Wil shares what he learned when he switched CEO roles with Rand Fishkin from Moz. Also hear how he deals with skeptics, the ONE thing SEER promises its clients, and so much more.Dan and Jason also share a few notes about what to expect in Season 2. Look for guests that can teach us about positioning, pricing, and onboarding this season. Also, get ready for our new site and branding soon! And finally, we are excited about 2 roadshows that will focus on the front end of business, what to work on before the work begins. We hope to have a show in NYC as well as one on the west coast.We'd like to thank our sponsors this week:Harvest: Harvest is a beautifully crafted business tool for tracking time spent on client projects. Work from anywhere by starting a timer via web browser, desktop, iPhone or Android. Head over to getharvest.com to start your free trial. After the free 30 day trial period, use code “Businessology” before June 1st and receive 50% off your first month.Zen Payroll:Payroll redesigned for the modern business. Sign up now for delightful payroll, we are accepting new customers daily. Head over to zenpayroll.com and get your first 2 months free. It’s time for Season 2! Dan Mall and Jason Blumer are back and will be kicking off with an interview with Wil Reynolds of SEER Interactive. Wil shares what he learned when he switched CEO roles with Rand Fishkin from Moz. Also hear how he deals with skeptics, the ONE thing SEER promises its clients, and so much more.Dan and Jason also share a few notes about what to expect in Season 2. Look for guests that can teach us about positioning, pricing, and onboarding this season. Also, get ready for our new site and branding soon! And finally, we are excited about 2 roadshows that will focus on the front end of business, what to work on before the work begins. We hope to have a show in NYC as well as one on the west coast.We'd like to thank our sponsors this week:Harvest: Harvest is a beautifully crafted business tool for tracking time spent on client projects. Work from anywhere by starting a timer via web browser, desktop, iPhone or Android. Head over to getharvest.com to start your free trial. After the free 30 day trial period, use code “Businessology” before June 1st and receive 50% off your first month.Zen Payroll:Payroll redesigned for the modern business. Sign up now for delightful payroll, we are accepting new customers daily. Head over to zenpayroll.com and get your first 2 months free. howto, wil, talk, reynolds, business false full 18 https://api.spreaker.com/episode/3640714 #18 - Season 1 Finale Dan and Jason talk through the purpose of Businessology, as they explored it in Episode 1. They take a journey through the episodes of the first Season, highlighting the big learning points and what their greatest takeaways were.

They are excited to share some thoughts on next year’s live roadshow, and how you can have a say in what you see at the live roadshow.

Big thanks to our sponsors this week: Free Agent and Harvest!

]]> Thu, 21 Nov 2013 00:21:31 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan and Jason talk through the purpose of Businessology, as they explored it in Episode 1. They take a journey through the episodes of the first Season, highlighting the big learning points and what their greatest takeaways were.

They are excited to share some thoughts on next year’s live roadshow, and how you can have a say in what you see at the live roadshow.

Big thanks to our sponsors this week: Free Agent and Harvest!

]]> #18 - Season 1 Finale The Businessology Show 00:57:43 Dan and Jason talk through the purpose of Businessology, as they explored it in Episode 1. They take a journey through the episodes of the first Season, highlighting the big learning points and what their greatest takeaways were.They are excited to share some thoughts on next year’s live roadshow, and how you can have a say in what you see at the live roadshow.Big thanks to our sponsors this week: Free Agent and Harvest! Dan and Jason talk through the purpose of Businessology, as they explored it in Episode 1. They take a journey through the episodes of the first Season, highlighting the big learning points and what their greatest takeaways were.They are excited to share some thoughts on next year’s live roadshow, and how you can have a say in what you see at the live roadshow.Big thanks to our sponsors this week: Free Agent and Harvest! finances, money, businessology, branding, value pricing, growth strategy, business false full 17 https://api.spreaker.com/episode/3570947 #17 Interview with Greg Hoy A true leader, Greg Hoy can talk about management, marketing, leadership, design, and more. Greg also shares about Owner Camp and Digital Project Management Summit. And finally, what did it really feel like to have his employees give him a review?

Huge thanks to our sponsors this week, FreeAgent and Harvest.

]]> Wed, 6 Nov 2013 13:20:54 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show A true leader, Greg Hoy can talk about management, marketing, leadership, design, and more. Greg also shares about Owner Camp and Digital Project Management Summit. And finally, what did it really feel like to have his employees give him a review?

Huge thanks to our sponsors this week, FreeAgent and Harvest.

]]> #17 Interview with Greg Hoy The Businessology Show 00:59:59 A true leader, Greg Hoy can talk about management, marketing, leadership, design, and more. Greg also shares about Owner Camp and Digital Project Management Summit. And finally, what did it really feel like to have his employees give him a review?Huge thanks to our sponsors this week, FreeAgent and Harvest. A true leader, Greg Hoy can talk about management, marketing, leadership, design, and more. Greg also shares about Owner Camp and Digital Project Management Summit. And finally, what did it really feel like to have his employees give him a review?Huge thanks to our sponsors this week, FreeAgent and Harvest. greg hoy, ceo, businessology, scaling, happy cog, growth strategy, business false full 16 https://api.spreaker.com/episode/3475557 Businessology #016 - Listener Q&A Dan is back! We catch up on latest happenings, talk about upcoming changes to the show, and answer listener questions like:

* Can I donate time for a tax write-off?
* I'm doing design work for a client that is asking for multiple revisions and it's costing me a fortune and making me lose enthusiasm for the project. How should I handle this?
* How do I know which clients are right for me?
* You're hired to do three design concepts for a client, and paid 50% up front. You do the three designs, but the client doesn't like any of them. What do you do?
* How do you "bake in" the cost of things (supplies, hardware, conferences) that aren't related to your project?
* How do you guys handle a scope document? Do you itemize things?
* Where do you guys go for online learning/tutorials?
* What processes do you use to find opportunities to add value to client's projects?
* How should I handle health insurance?
* How do I know when to grow my freelance business into an agency?
* How do you feel about offering discounts for first time clients?
* How do you handle raising your rates for old clients?
* GoDaddy just bought Media Temple, what does this mean for web hosting?

This week's show is sponsored by:
* FreeAgent
* Harvest

]]> Fri, 18 Oct 2013 20:40:32 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan is back! We catch up on latest happenings, talk about upcoming changes to the show, and answer listener questions like:

* Can I donate time for a tax write-off?
* I'm doing design work for a client that is asking for multiple revisions and it's costing me a fortune and making me lose enthusiasm for the project. How should I handle this?
* How do I know which clients are right for me?
* You're hired to do three design concepts for a client, and paid 50% up front. You do the three designs, but the client doesn't like any of them. What do you do?
* How do you "bake in" the cost of things (supplies, hardware, conferences) that aren't related to your project?
* How do you guys handle a scope document? Do you itemize things?
* Where do you guys go for online learning/tutorials?
* What processes do you use to find opportunities to add value to client's projects?
* How should I handle health insurance?
* How do I know when to grow my freelance business into an agency?
* How do you feel about offering discounts for first time clients?
* How do you handle raising your rates for old clients?
* GoDaddy just bought Media Temple, what does this mean for web hosting?

This week's show is sponsored by:
* FreeAgent
* Harvest

]]> Businessology #016 - Listener Q&A The Businessology Show 01:03:38 Dan is back! We catch up on latest happenings, talk about upcoming changes to the show, and answer listener questions like:* Can I donate time for a tax write-off?* I'm doing design work for a client that is asking for multiple revisions and it's costing me a fortune and making me lose enthusiasm for the project. How should I handle this?* How do I know which clients are right for me?* You're hired to do three design concepts for a client, and paid 50% up front. You do the three designs, but the client doesn't like any of them. What do you do?* How do you "bake in" the cost of things (supplies, hardware, conferences) that aren't related to your project?* How do you guys handle a scope document? Do you itemize things?* Where do you guys go for online learning/tutorials?* What processes do you use to find opportunities to add value to client's projects?* How should I handle health insurance?* How do I know when to grow my freelance business into an agency?* How do you feel about offering discounts for first time clients?* How do you handle raising your rates for old clients?* GoDaddy just bought Media Temple, what does this mean for web hosting?This week's show is sponsored by:* FreeAgent* Harvest Dan is back! We catch up on latest happenings, talk about upcoming changes to the show, and answer listener questions like:* Can I donate time for a tax write-off?* I'm doing design work for a client that is asking for multiple revisions and it's costing me a fortune and making me lose enthusiasm for the project. How should I handle this?* How do I know which clients are right for me?* You're hired to do three design concepts for a client, and paid 50% up front. You do the three designs, but the client doesn't like any of them. What do you do?* How do you "bake in" the cost of things (supplies, hardware, conferences) that aren't related to your project?* How do you guys handle a scope document? Do you itemize things?* Where do you guys go for online learning/tutorials?* What processes do you use to find opportunities to add value to client's projects?* How should I handle health insurance?* How do I know when to grow my freelance business into an agency?* How do you feel about offering discounts for first time clients?* How do you handle raising your rates for old clients?* GoDaddy just bought Media Temple, what does this mean for web hosting?This week's show is sponsored by:* FreeAgent* Harvest freelancing, web design, clients, business false full 15 https://api.spreaker.com/episode/3375032 #15 - Interview with Cameron Moll Thu, 26 Sep 2013 18:00:36 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show #15 - Interview with Cameron Moll The Businessology Show 01:01:08 false full 14 https://api.spreaker.com/episode/3310479 #14 - Interview with Dave Onkels Thu, 12 Sep 2013 18:00:42 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show #14 - Interview with Dave Onkels The Businessology Show 00:57:55 false full 13 https://api.spreaker.com/episode/3206878 Interview with Josh Long - #13 Thu, 22 Aug 2013 18:01:29 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Interview with Josh Long - #13 The Businessology Show 00:54:22 false full 12 https://api.spreaker.com/episode/3130405 Q&A Show with Jason and Dan - #012 Thu, 8 Aug 2013 18:00:12 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Q&A Show with Jason and Dan - #012 The Businessology Show 00:59:49 false full 11 https://api.spreaker.com/episode/3077066 Responding To Growing Pains - #011 Wed, 31 Jul 2013 18:00:52 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Responding To Growing Pains - #011 The Businessology Show 01:00:41 false full 10 https://api.spreaker.com/episode/2980677 Strategies for Growth - #010 Tue, 16 Jul 2013 18:00:43 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Strategies for Growth - #010 The Businessology Show 00:56:04 false full 9 https://api.spreaker.com/episode/2879976 Knowledge Management Project Mngmt-#009 Ed Kless shares his theory of project management and explains why he distinguishes knowledge-based project management from other types. Other topics covered in this episode include the project management theory of duration and effort, managing capacity, and a favorite Businessology Show topic, value pricing. Also, how does scope seep lead to scope creep and what is the difference? Listen for these topics and more.

]]> Mon, 24 Jun 2013 19:00:39 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Ed Kless shares his theory of project management and explains why he distinguishes knowledge-based project management from other types. Other topics covered in this episode include the project management theory of duration and effort, managing capacity, and a favorite Businessology Show topic, value pricing. Also, how does scope seep lead to scope creep and what is the difference? Listen for these topics and more.

]]> Knowledge Management Project Mngmt-#009 The Businessology Show 00:58:26 Ed Kless shares his theory of project management and explains why he distinguishes knowledge-based project management from other types. Other topics covered in this episode include the project management theory of duration and effort, managing capacity, and a favorite Businessology Show topic, value pricing. Also, how does scope seep lead to scope creep and what is the difference? Listen for these topics and more. Ed Kless shares his theory of project management and explains why he distinguishes knowledge-based project management from other types. Other topics covered in this episode include the project management theory of duration and effort, managing capacity, and a favorite Businessology Show topic, value pricing. Also, how does scope seep lead to scope creep and what is the difference? Listen for these topics and more. false full 8 https://api.spreaker.com/episode/2650476 Answer Listener Questions - #008 Thu, 9 May 2013 17:00:00 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Answer Listener Questions - #008 The Businessology Show 01:01:03 false full 7 https://api.spreaker.com/episode/2540165 Quickly Starting a Biz - #007 Wed, 17 Apr 2013 19:01:44 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Quickly Starting a Biz - #007 The Businessology Show 01:01:01 false full 6 https://api.spreaker.com/episode/2428588 Tax Talk - #006 Thu, 28 Mar 2013 18:01:46 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Tax Talk - #006 The Businessology Show 01:01:49 false full 5 https://api.spreaker.com/episode/2355553 The Value of Innovation - #005 Thu, 14 Mar 2013 16:58:53 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show The Value of Innovation - #005 The Businessology Show 01:01:36 false full 4 https://api.spreaker.com/episode/2284655 Value Pricing - #004 (due to some technical difficulties, give the podcast a few seconds before it starts)

Dan and Jason take pricing creative services head on in this episode. Dan and Jason share their experiences in dealing with value pricing, the purpose behind it and the how-to.

Learn about the balance of risk and fear, how to come up with a price, developing options for your customer, what a Value Conversation is and the strategy behind pricing.

]]> Thu, 28 Feb 2013 19:02:19 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show (due to some technical difficulties, give the podcast a few seconds before it starts)

Dan and Jason take pricing creative services head on in this episode. Dan and Jason share their experiences in dealing with value pricing, the purpose behind it and the how-to.

Learn about the balance of risk and fear, how to come up with a price, developing options for your customer, what a Value Conversation is and the strategy behind pricing.

]]> Value Pricing - #004 The Businessology Show 01:01:19 (due to some technical difficulties, give the podcast a few seconds before it starts)Dan and Jason take pricing creative services head on in this episode. Dan and Jason share their experiences in dealing with value pricing, the purpose behind it and the how-to. Learn about the balance of risk and fear, how to come up with a price, developing options for your customer, what a Value Conversation is and the strategy behind pricing. (due to some technical difficulties, give the podcast a few seconds before it starts)Dan and Jason take pricing creative services head on in this episode. Dan and Jason share their experiences in dealing with value pricing, the purpose behind it and the how-to. Learn about the balance of risk and fear, how to come up with a price, developing options for your customer, what a Value Conversation is and the strategy behind pricing. developers, dan mall, pricing options, jason blumer, scoping agreements, value pricing, designers, agencies false full 3 https://api.spreaker.com/episode/2216535 Positioning, Branding and Value - #003 Tim Williams, author of Positioning for Professionals, speaks to us on effective positioning, and how most creative agencies fail to do this (though they do it for their own customers).

Through techniques of value pricing, differentiation, and focusing on a niche small design firms and agencies can set themselves apart to pull ahead of their competitors when landing new business.

Strategy is not for the weak of heart - come learn how with seasoned guest Tim Williams of Ignition Consulting Group.

]]> Fri, 15 Feb 2013 20:02:11 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Tim Williams, author of Positioning for Professionals, speaks to us on effective positioning, and how most creative agencies fail to do this (though they do it for their own customers).

Through techniques of value pricing, differentiation, and focusing on a niche small design firms and agencies can set themselves apart to pull ahead of their competitors when landing new business.

Strategy is not for the weak of heart - come learn how with seasoned guest Tim Williams of Ignition Consulting Group.

]]> Positioning, Branding and Value - #003 The Businessology Show 00:58:20 Tim Williams, author of Positioning for Professionals, speaks to us on effective positioning, and how most creative agencies fail to do this (though they do it for their own customers).Through techniques of value pricing, differentiation, and focusing on a niche small design firms and agencies can set themselves apart to pull ahead of their competitors when landing new business.Strategy is not for the weak of heart - come learn how with seasoned guest Tim Williams of Ignition Consulting Group. Tim Williams, author of Positioning for Professionals, speaks to us on effective positioning, and how most creative agencies fail to do this (though they do it for their own customers).Through techniques of value pricing, differentiation, and focusing on a niche small design firms and agencies can set themselves apart to pull ahead of their competitors when landing new business.Strategy is not for the weak of heart - come learn how with seasoned guest Tim Williams of Ignition Consulting Group. developers, dan mall, tim williams, strategy, jason blumer, designers, agencies, positioning false full 2 https://api.spreaker.com/episode/2077678 Equity, Startups, Fundraising, Education Ben Blumenfeld talks about his experience with Facebook, how he was hired at Facebook and how he negotiated some equity from them when first hired.

This episode touched on designers receiving equity in a start up, what experiences designers should have before seeking investment, whether designers should build prodcuts before asking the Designer Fund for money and so much more!

]]> Thu, 24 Jan 2013 18:00:09 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Ben Blumenfeld talks about his experience with Facebook, how he was hired at Facebook and how he negotiated some equity from them when first hired.

This episode touched on designers receiving equity in a start up, what experiences designers should have before seeking investment, whether designers should build prodcuts before asking the Designer Fund for money and so much more!

]]> Equity, Startups, Fundraising, Education The Businessology Show 01:00:42 Ben Blumenfeld talks about his experience with Facebook, how he was hired at Facebook and how he negotiated some equity from them when first hired.This episode touched on designers receiving equity in a start up, what experiences designers should have before seeking investment, whether designers should build prodcuts before asking the Designer Fund for money and so much more! Ben Blumenfeld talks about his experience with Facebook, how he was hired at Facebook and how he negotiated some equity from them when first hired.This episode touched on designers receiving equity in a start up, what experiences designers should have before seeking investment, whether designers should build prodcuts before asking the Designer Fund for money and so much more! developers, facebook, dan mall, investment, jason blumer, designers, equity false full 1 https://api.spreaker.com/episode/2043172 What is Businessology? Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding of the show, and what the future holds!

]]> Fri, 18 Jan 2013 19:08:27 +0000 info@blumercpas.com (The Businessology Show) https://www.spreaker.com/show/the_businessology_show Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding of the show, and what the future holds!

]]> What is Businessology? The Businessology Show 00:58:21 Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding of the show, and what the future holds! Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding of the show, and what the future holds! false full 0