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    <title>Optimized Advisor Podcast</title>
    <description>The Optimized Advisor Podcast is built for financial advisors, insurance professionals, and wealth management leaders who want to grow smarter, serve deeper, and lead with confidence in today’s evolving financial landscape.

Hosted by Scott, each episode features candid conversations with top producers, carrier executives, industry innovators, and operational experts. Together, we explore retirement income strategies, long-term care planning, annuities, life insurance, practice management, leadership, marketing, and the real-world challenges advisors face every day.

This podcast is about more than products — it’s about positioning. It’s about bringing up the conversations that matter most. And it’s about helping advisors build scalable, profitable practices while protecting the families they serve.

If you&apos;re committed to elevating your impact in the financial services industry, you&apos;re in the right place.

New episodes drop bi-weekly on Thursdays.



The content of this podcast is not intended to provide investment or business advice and should not be relied upon in making an investment or business decisions. Optimized Advisor Podcast does not warrant the accuracy or completeness of the information contained herein. Opinions are Optimized Advisor Podcast&apos;s current opinions and are subject to change without notice.</description>
    <copyright>2023 Optimized Advisor Podcast </copyright>
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    <pubDate>Fri, 10 Apr 2026 04:00:00 +0000</pubDate>
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    <itunes:summary>The Optimized Advisor Podcast is built for financial advisors, insurance professionals, and wealth management leaders who want to grow smarter, serve deeper, and lead with confidence in today’s evolving financial landscape.

Hosted by Scott, each episode features candid conversations with top producers, carrier executives, industry innovators, and operational experts. Together, we explore retirement income strategies, long-term care planning, annuities, life insurance, practice management, leadership, marketing, and the real-world challenges advisors face every day.

This podcast is about more than products — it’s about positioning. It’s about bringing up the conversations that matter most. And it’s about helping advisors build scalable, profitable practices while protecting the families they serve.

If you&apos;re committed to elevating your impact in the financial services industry, you&apos;re in the right place.

New episodes drop bi-weekly on Thursdays.



The content of this podcast is not intended to provide investment or business advice and should not be relied upon in making an investment or business decisions. Optimized Advisor Podcast does not warrant the accuracy or completeness of the information contained herein. Opinions are Optimized Advisor Podcast&apos;s current opinions and are subject to change without notice.</itunes:summary>
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      <title>Simplifying Financial Planning: How AssetMap is Transforming Advisor-Client Conversations | ft. Allison Susko</title>
      <description><![CDATA[<h3><strong>Key Topics Covered:</strong></h3>
<ul>
 <li>The evolution of fintech and advisor technology</li>
 <li>What “conversational financial planning” really means</li>
 <li>How AssetMap simplifies client discovery and engagement</li>
 <li>Integrating AssetMap with tools like eMoney</li>
 <li>Identifying planning gaps with the “6Ls” framework</li>
 <li>Why simplicity wins—even for high-net-worth clients</li>
 <li>Balancing AI, automation, and human relationships in advice</li>
</ul>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Fri, 10 Apr 2026 04:00:00 +0000</pubDate>
      <author>Allison Susko, Scott Heinila</author>
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      <content:encoded><![CDATA[<h3><strong>Key Topics Covered:</strong></h3>
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 <li>The evolution of fintech and advisor technology</li>
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 <li>Integrating AssetMap with tools like eMoney</li>
 <li>Identifying planning gaps with the “6Ls” framework</li>
 <li>Why simplicity wins—even for high-net-worth clients</li>
 <li>Balancing AI, automation, and human relationships in advice</li>
</ul>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Simplifying Financial Planning: How AssetMap is Transforming Advisor-Client Conversations | ft. Allison Susko</itunes:title>
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      <itunes:summary>In this episode of the Optimized Advisor Podcast, host Scott Heinila sits down with Allison Susko of AssetMap to explore how financial advisors can simplify complexity, scale their practices, and deliver a more engaging client experience.

Allison shares her journey through fintech—from eMoney to AssetMap—and breaks down how “conversational financial planning” is reshaping the way advisors gather data, uncover gaps, and communicate value to clients. Together, they dive into the power of visualization, the role of integrations (like eMoney), and how advisors can move from overwhelming reports to clear, actionable insights.

You’ll also learn how AssetMap helps identify planning opportunities across key areas like liquidity, insurance, and long-term care, while improving efficiency and strengthening client relationships.

If you’re looking to streamline your process, enhance discovery, and scale your advisory business without sacrificing service—this episode is a must-listen.</itunes:summary>
      <itunes:subtitle>In this episode of the Optimized Advisor Podcast, host Scott Heinila sits down with Allison Susko of AssetMap to explore how financial advisors can simplify complexity, scale their practices, and deliver a more engaging client experience.

Allison shares her journey through fintech—from eMoney to AssetMap—and breaks down how “conversational financial planning” is reshaping the way advisors gather data, uncover gaps, and communicate value to clients. Together, they dive into the power of visualization, the role of integrations (like eMoney), and how advisors can move from overwhelming reports to clear, actionable insights.

You’ll also learn how AssetMap helps identify planning opportunities across key areas like liquidity, insurance, and long-term care, while improving efficiency and strengthening client relationships.

If you’re looking to streamline your process, enhance discovery, and scale your advisory business without sacrificing service—this episode is a must-listen.</itunes:subtitle>
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      <title>Get Out of Your Own Way: Dr. Jen on Self-Limiting Beliefs, Mindset, and Advisor Growth</title>
      <description><![CDATA[<p>In this episode of the Optimized Advisor Podcast, Dr. Jen joins the show for a candid and practical conversation about the psychology behind success, relationships, and personal growth.</p>
<p>With more than 20 years of experience as a clinical psychologist, former Army psychologist, author, speaker, and coach, Dr. Jen shares how the biggest obstacles to growth are often internal. The discussion explores how negative automatic thoughts, self-limiting beliefs, and emotional immaturity can quietly shape outcomes in marriage, business, leadership, and life.</p>
<p>For financial advisors and entrepreneurs, this episode offers meaningful insight into why success is not just about strategy, but also about mindset, self-awareness, accountability, and the ability to get out of your own way.</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 19 Mar 2026 17:00:00 +0000</pubDate>
      <author>Dr. Jennifer Bellingrodt, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/get-out-of-your-own-way-dr-jen-on-self-limiting-beliefs-mindset-and-advisor-growth-lVSUiNTG</link>
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      <content:encoded><![CDATA[<p>In this episode of the Optimized Advisor Podcast, Dr. Jen joins the show for a candid and practical conversation about the psychology behind success, relationships, and personal growth.</p>
<p>With more than 20 years of experience as a clinical psychologist, former Army psychologist, author, speaker, and coach, Dr. Jen shares how the biggest obstacles to growth are often internal. The discussion explores how negative automatic thoughts, self-limiting beliefs, and emotional immaturity can quietly shape outcomes in marriage, business, leadership, and life.</p>
<p>For financial advisors and entrepreneurs, this episode offers meaningful insight into why success is not just about strategy, but also about mindset, self-awareness, accountability, and the ability to get out of your own way.</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:author>Dr. Jennifer Bellingrodt, Scott Heinila</itunes:author>
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      <itunes:subtitle>In this episode, Dr. Jen, a clinical psychologist and author, shares insights on overcoming self-limiting beliefs, managing negative automatic thoughts, and building a success-oriented mindset. She discusses practical strategies for personal growth, relationship improvement, and professional success, emphasizing the importance of self-awareness and accountability.</itunes:subtitle>
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      <title>The Black Belt Leader: How Belief, Discipline, and 1% Growth Create Elite Advisors</title>
      <description><![CDATA[<h1> </h1>
<h3>1. From Bullying to Black Belt Leadership</h3>
<ul>
 <li>Dr. Terry’s journey began at age 13 after being bullied in school.</li>
 <li>His father enrolled him in martial arts, which ultimately transformed his confidence and mindset.</li>
 <li>Martial arts became the foundation for his leadership philosophy.</li>
</ul>
<h3>2. Why Only 5% Reach the Black Belt Level</h3>
<ul>
 <li>Less than <strong>5% of martial arts students earn a black belt</strong>.</li>
 <li>The same pattern appears in business: <strong>70% of businesses fail within 10 years</strong>.</li>
 <li>The difference between good and great is the discipline to keep going beyond initial success.</li>
</ul>
<h3>3. The Foundation of Leadership: Belief</h3>
<ul>
 <li>The first principle in Dr. Terry’s leadership philosophy is belief.</li>
 <li>You cannot achieve what you do not believe you are capable of achieving.</li>
 <li>Leaders must often lend belief to their teams until they develop it themselves.</li>
</ul>
<h3>4. The BLACK BELT Leadership Framework</h3>
<p>Dr. Terry outlines his leadership acronym:</p>
<p><strong>B – Belief</strong><br>
 Confidence in your potential and vision.</p>
<p><strong>L – Learning</strong><br>
 Commit to becoming a subject matter expert.</p>
<p><strong>A – Accountability</strong><br>
 Take ownership of outcomes and responsibilities.</p>
<p><strong>C – Communication</strong><br>
 Great leaders connect, not just communicate.</p>
<p><strong>K – Kinetic (Action)</strong><br>
 Success requires action, not just intention.</p>
<p><strong>B – Boldness</strong><br>
 Growth requires stepping into the unknown.</p>
<p><strong>E – Equipping</strong><br>
 Train others to eventually replace you.</p>
<p><strong>L – Loyalty</strong><br>
 Build trust and commitment within your team.</p>
<p><strong>T – Transformation</strong><br>
 Commit to becoming a better version of yourself every day.</p>
<h3>5. The Leadership Trap: Doing Everything Yourself</h3>
<p>Many advisors struggle to scale because they refuse to delegate.</p>
<p>Dr. Terry teaches the <strong>80/20 rule of leadership</strong>:</p>
<ul>
 <li>If someone can do a task <strong>80% as well as you</strong>, let them do it.</li>
 <li>Focus 80% of your time on the <strong>20% of activities you're best at</strong>.</li>
</ul>
<h3>6. Empowering Teams to Scale</h3>
<ul>
 <li>Leaders must build organizations of <strong>leaders, not followers</strong>.</li>
 <li>Empowering teams means allowing them to <strong>fail forward</strong>.</li>
 <li>Growth happens when people step outside their comfort zone.</li>
</ul>
<h3>7. The 1% Rule for Daily Improvement</h3>
<p>One of Dr. Terry’s most practical leadership strategies:</p>
<ul>
 <li>Improve <strong>just 1% per day</strong> in a key area.</li>
 <li>Over 30 days, that creates <strong>30% improvement</strong>.</li>
 <li>Start with simple questions like:</li>
 <li>“Is this the best use of my time right now?”</li>
</ul>
<h3>8. The Power of Recognition</h3>
<p>Celebrating wins creates momentum.</p>
<p>As Tony Robbins says:</p>
<blockquote>
 <p>"What gets rewarded gets repeated."</p>
</blockquote>
<p>Recognition builds:</p>
<ul>
 <li>team morale</li>
 <li>success habits</li>
 <li>stronger organizational culture.</li>
</ul>
<h3>9. The Danger of Stopping Growth</h3>
<p>Dr. Terry quotes Ray Kroc:</p>
<blockquote>
 <p>"As long as you're green, you're growing. Once you're ripe, you start to rot."</p>
</blockquote>
<ul>
 <li>Successful leaders:</li>
 <li>pursue lifelong learning</li>
 <li>invest in personal growth</li>
 <li>continuously improve their mindset and skillset.</li>
</ul>
<h1>Key Takeaways</h1>
<ul>
 <li>Belief is the foundation of leadership.</li>
 <li>Growth requires stepping into discomfort.</li>
 <li>Leaders must empower others to scale their impact.</li>
 <li>Small improvements compound into massive results.</li>
 <li>Lifelong learning separates elite performers from average professionals.</li>
</ul>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 5 Mar 2026 21:00:00 +0000</pubDate>
      <author>Scott Heinila, John Terry</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-black-belt-leader-how-belief-discipline-and-1-growth-create-elite-advisors-H9jFCxLs</link>
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      <content:encoded><![CDATA[<h1> </h1>
<h3>1. From Bullying to Black Belt Leadership</h3>
<ul>
 <li>Dr. Terry’s journey began at age 13 after being bullied in school.</li>
 <li>His father enrolled him in martial arts, which ultimately transformed his confidence and mindset.</li>
 <li>Martial arts became the foundation for his leadership philosophy.</li>
</ul>
<h3>2. Why Only 5% Reach the Black Belt Level</h3>
<ul>
 <li>Less than <strong>5% of martial arts students earn a black belt</strong>.</li>
 <li>The same pattern appears in business: <strong>70% of businesses fail within 10 years</strong>.</li>
 <li>The difference between good and great is the discipline to keep going beyond initial success.</li>
</ul>
<h3>3. The Foundation of Leadership: Belief</h3>
<ul>
 <li>The first principle in Dr. Terry’s leadership philosophy is belief.</li>
 <li>You cannot achieve what you do not believe you are capable of achieving.</li>
 <li>Leaders must often lend belief to their teams until they develop it themselves.</li>
</ul>
<h3>4. The BLACK BELT Leadership Framework</h3>
<p>Dr. Terry outlines his leadership acronym:</p>
<p><strong>B – Belief</strong><br>
 Confidence in your potential and vision.</p>
<p><strong>L – Learning</strong><br>
 Commit to becoming a subject matter expert.</p>
<p><strong>A – Accountability</strong><br>
 Take ownership of outcomes and responsibilities.</p>
<p><strong>C – Communication</strong><br>
 Great leaders connect, not just communicate.</p>
<p><strong>K – Kinetic (Action)</strong><br>
 Success requires action, not just intention.</p>
<p><strong>B – Boldness</strong><br>
 Growth requires stepping into the unknown.</p>
<p><strong>E – Equipping</strong><br>
 Train others to eventually replace you.</p>
<p><strong>L – Loyalty</strong><br>
 Build trust and commitment within your team.</p>
<p><strong>T – Transformation</strong><br>
 Commit to becoming a better version of yourself every day.</p>
<h3>5. The Leadership Trap: Doing Everything Yourself</h3>
<p>Many advisors struggle to scale because they refuse to delegate.</p>
<p>Dr. Terry teaches the <strong>80/20 rule of leadership</strong>:</p>
<ul>
 <li>If someone can do a task <strong>80% as well as you</strong>, let them do it.</li>
 <li>Focus 80% of your time on the <strong>20% of activities you're best at</strong>.</li>
</ul>
<h3>6. Empowering Teams to Scale</h3>
<ul>
 <li>Leaders must build organizations of <strong>leaders, not followers</strong>.</li>
 <li>Empowering teams means allowing them to <strong>fail forward</strong>.</li>
 <li>Growth happens when people step outside their comfort zone.</li>
</ul>
<h3>7. The 1% Rule for Daily Improvement</h3>
<p>One of Dr. Terry’s most practical leadership strategies:</p>
<ul>
 <li>Improve <strong>just 1% per day</strong> in a key area.</li>
 <li>Over 30 days, that creates <strong>30% improvement</strong>.</li>
 <li>Start with simple questions like:</li>
 <li>“Is this the best use of my time right now?”</li>
</ul>
<h3>8. The Power of Recognition</h3>
<p>Celebrating wins creates momentum.</p>
<p>As Tony Robbins says:</p>
<blockquote>
 <p>"What gets rewarded gets repeated."</p>
</blockquote>
<p>Recognition builds:</p>
<ul>
 <li>team morale</li>
 <li>success habits</li>
 <li>stronger organizational culture.</li>
</ul>
<h3>9. The Danger of Stopping Growth</h3>
<p>Dr. Terry quotes Ray Kroc:</p>
<blockquote>
 <p>"As long as you're green, you're growing. Once you're ripe, you start to rot."</p>
</blockquote>
<ul>
 <li>Successful leaders:</li>
 <li>pursue lifelong learning</li>
 <li>invest in personal growth</li>
 <li>continuously improve their mindset and skillset.</li>
</ul>
<h1>Key Takeaways</h1>
<ul>
 <li>Belief is the foundation of leadership.</li>
 <li>Growth requires stepping into discomfort.</li>
 <li>Leaders must empower others to scale their impact.</li>
 <li>Small improvements compound into massive results.</li>
 <li>Lifelong learning separates elite performers from average professionals.</li>
</ul>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Black Belt Leader: How Belief, Discipline, and 1% Growth Create Elite Advisors</itunes:title>
      <itunes:author>Scott Heinila, John Terry</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:15</itunes:duration>
      <itunes:summary>What separates average professionals from elite leaders?

In this episode of the Optimized Advisor Podcast, Scott sits down with Dr. John L. Terry III, martial arts hall of fame inductee, bestselling author, and founder of Black Belt Leadership. Drawing from over five decades of martial arts training and leadership development, Dr. Terry shares the principles that transform individuals into high-performance leaders.

Dr. Terry explains how the mindset and discipline required to earn a black belt translate directly into business success, leadership growth, and building scalable organizations. From overcoming fear and self-doubt to empowering teams and focusing on the 20% of activities that create the greatest impact, this conversation provides powerful lessons for financial advisors and entrepreneurs alike.

You’ll also learn Dr. Terry’s BLACK BELT leadership framework, the importance of belief as the foundation of success, and how improving just 1% each day can create extraordinary long-term growth.

If you&apos;re looking to become a better leader, grow your practice, and unlock your full potential, this episode is packed with actionable insights.</itunes:summary>
      <itunes:subtitle>What separates average professionals from elite leaders?

In this episode of the Optimized Advisor Podcast, Scott sits down with Dr. John L. Terry III, martial arts hall of fame inductee, bestselling author, and founder of Black Belt Leadership. Drawing from over five decades of martial arts training and leadership development, Dr. Terry shares the principles that transform individuals into high-performance leaders.

Dr. Terry explains how the mindset and discipline required to earn a black belt translate directly into business success, leadership growth, and building scalable organizations. From overcoming fear and self-doubt to empowering teams and focusing on the 20% of activities that create the greatest impact, this conversation provides powerful lessons for financial advisors and entrepreneurs alike.

You’ll also learn Dr. Terry’s BLACK BELT leadership framework, the importance of belief as the foundation of success, and how improving just 1% each day can create extraordinary long-term growth.

If you&apos;re looking to become a better leader, grow your practice, and unlock your full potential, this episode is packed with actionable insights.</itunes:subtitle>
      <itunes:keywords>martial arts leadership principles, advisor coaching, leadership development, black belt leadership, leadership training, optimized advisor podcast, team building for advisors, leadership mindset, entrepreneur leadership, high performance leadership, leadership discipline, business growth mindset, financial advisor leadership, personal growth, dr john terry</itunes:keywords>
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      <title>Embracing Authenticity and Adaptability in Creative Careers</title>
      <description><![CDATA[<p>In this episode of the Optimized Advisor Podcast, we sit down with composer, pianist, and entrepreneur Harlan Hodges for a wide-ranging conversation about identity, resilience, and building a meaningful career. From a West Texas upbringing and a near career-ending skateboarding injury to working in Hollywood and contributing to major film projects, Harlan shares how adversity redirected his path and ultimately shaped his success. His story is a powerful reminder that sometimes the detours define us more than the original plan ever could.</p>
<p>Together, we explore what it means to differentiate yourself in a crowded industry, how to balance artistry with entrepreneurship, and why being fully authentic can be your greatest competitive advantage. Whether you’re a financial advisor refining your practice or a professional navigating your own next chapter, this episode challenges you to define success on your terms, stay committed to growth, and keep moving the ball forward—even when the path isn’t perfectly clear.</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 19 Feb 2026 19:00:00 +0000</pubDate>
      <author>Scott Heinila, Harlan Hodges</author>
      <link>https://optimizedadvisorpodcast.com/episodes/embracing-authenticity-and-adaptability-in-creative-careers-JhduEim0</link>
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      <content:encoded><![CDATA[<p>In this episode of the Optimized Advisor Podcast, we sit down with composer, pianist, and entrepreneur Harlan Hodges for a wide-ranging conversation about identity, resilience, and building a meaningful career. From a West Texas upbringing and a near career-ending skateboarding injury to working in Hollywood and contributing to major film projects, Harlan shares how adversity redirected his path and ultimately shaped his success. His story is a powerful reminder that sometimes the detours define us more than the original plan ever could.</p>
<p>Together, we explore what it means to differentiate yourself in a crowded industry, how to balance artistry with entrepreneurship, and why being fully authentic can be your greatest competitive advantage. Whether you’re a financial advisor refining your practice or a professional navigating your own next chapter, this episode challenges you to define success on your terms, stay committed to growth, and keep moving the ball forward—even when the path isn’t perfectly clear.</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Embracing Authenticity and Adaptability in Creative Careers</itunes:title>
      <itunes:author>Scott Heinila, Harlan Hodges</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>01:04:22</itunes:duration>
      <itunes:summary>In this episode, musician and composer Harlan Hodges shares his unique journey from West Texas to Hollywood, exploring the importance of authenticity, adaptability, and continuous learning in both music and business. Discover how embracing your true self and diverse skills can lead to success in competitive industries.</itunes:summary>
      <itunes:subtitle>In this episode, musician and composer Harlan Hodges shares his unique journey from West Texas to Hollywood, exploring the importance of authenticity, adaptability, and continuous learning in both music and business. Discover how embracing your true self and diverse skills can lead to success in competitive industries.</itunes:subtitle>
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      <title>Waterlily + the 4-Step Long-Term Care Planning Process: From Education to Execution</title>
      <description><![CDATA[<p>OIP’s long-term care planning framework is a simple four-step process: Educate → Discover → Present Solutions → Execute. Scott and Bill emphasize that LTC (or “elder care/aging with dignity”) planning works best when it starts early and stays plan-first, not product-first—otherwise the conversation turns into a transaction. They also stress that “self-insuring” is still a plan, but many clients underestimate the non-financial consequences (family burden, caregiver strain, and messy dynamics) that show up when there’s no proactive strategy.</p><p>Evan explains how Waterlily makes these conversations easier and more personalized: a short client intake generates an individualized care timeline (likelihood, timing, duration, care hours, and zip-code-based costs) and helps clients visualize tradeoffs like family caregiving vs. paid professional care. The platform can also model funding approaches by importing policy PDFs (or illustrations) to simulate how benefits would actually pay during a client’s predicted claim scenario, and it supports quoting/application workflows to reduce friction and improve execution.</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Fri, 16 Jan 2026 01:00:00 +0000</pubDate>
      <author>Evan Ehrenberg, Scott Heinila, Bill Bonk</author>
      <link>https://optimizedadvisorpodcast.com/episodes/waterlily-the-4-step-long-term-care-planning-process-from-education-to-execution-6CDYtFpT</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>OIP’s long-term care planning framework is a simple four-step process: Educate → Discover → Present Solutions → Execute. Scott and Bill emphasize that LTC (or “elder care/aging with dignity”) planning works best when it starts early and stays plan-first, not product-first—otherwise the conversation turns into a transaction. They also stress that “self-insuring” is still a plan, but many clients underestimate the non-financial consequences (family burden, caregiver strain, and messy dynamics) that show up when there’s no proactive strategy.</p><p>Evan explains how Waterlily makes these conversations easier and more personalized: a short client intake generates an individualized care timeline (likelihood, timing, duration, care hours, and zip-code-based costs) and helps clients visualize tradeoffs like family caregiving vs. paid professional care. The platform can also model funding approaches by importing policy PDFs (or illustrations) to simulate how benefits would actually pay during a client’s predicted claim scenario, and it supports quoting/application workflows to reduce friction and improve execution.</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Waterlily + the 4-Step Long-Term Care Planning Process: From Education to Execution</itunes:title>
      <itunes:author>Evan Ehrenberg, Scott Heinila, Bill Bonk</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:55:04</itunes:duration>
      <itunes:summary>Host Scott Heinila is joined by Bill Bonk and Evan Ehrenberg to break down a simple, repeatable four-step long-term care (LTC) planning process—Educate → Discover → Present Solutions → Execute—and why advisors need to get “upstream” before a family is forced into reactive decisions.

Evan shares the origin story and mission behind Waterlily, a planning platform designed to stop LTC conversations from being generic, awkward, or product-first. Waterlily starts with a short client intake and turns it into a highly personalized care timeline, showing likely care needs, timing, duration, family caregiver burden, and projected costs by zip code. From there, the tool supports advisors in evaluating funding strategies—self-funding and insurance solutions—by modeling how a policy would actually perform during the client’s predicted claim scenario.

The conversation emphasizes that LTC planning isn’t just about money—it’s about family dynamics, dignity, and reducing caregiver strain—and that having some plan is better than having none. The episode closes with a call-to-action for advisors to engage their OIP support team to learn how Waterlily can be used inside their planning workflow.</itunes:summary>
      <itunes:subtitle>Host Scott Heinila is joined by Bill Bonk and Evan Ehrenberg to break down a simple, repeatable four-step long-term care (LTC) planning process—Educate → Discover → Present Solutions → Execute—and why advisors need to get “upstream” before a family is forced into reactive decisions.

Evan shares the origin story and mission behind Waterlily, a planning platform designed to stop LTC conversations from being generic, awkward, or product-first. Waterlily starts with a short client intake and turns it into a highly personalized care timeline, showing likely care needs, timing, duration, family caregiver burden, and projected costs by zip code. From there, the tool supports advisors in evaluating funding strategies—self-funding and insurance solutions—by modeling how a policy would actually perform during the client’s predicted claim scenario.

The conversation emphasizes that LTC planning isn’t just about money—it’s about family dynamics, dignity, and reducing caregiver strain—and that having some plan is better than having none. The episode closes with a call-to-action for advisors to engage their OIP support team to learn how Waterlily can be used inside their planning workflow.</itunes:subtitle>
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      <title>Holiday Spirits: A World Tour of Drinks, Snacks &amp; Stories</title>
      <description><![CDATA[<p>In this festive holiday special of <i>The Optimized Advisor Podcast</i>, host Scott Heinila is joined by his wife Melissa Heinila, Kelly Hodges (Executive Assistant at Optimized Insurance Planning), and Nick Bernatowicz (Planning Director at Optimized Insurance Planning) for a global tasting adventure filled with flavor, laughter, and holiday cheer.</p><p>The team samples holiday drinks and snacks from around the world, reacting to surprising flavors, sharing personal favorites, and debating which traditions deserve a spot in future celebrations. Between sips, the conversation turns warm and nostalgic as each guest reflects on beloved holiday traditions, memorable family moments, and the stories that make the season meaningful.</p><p>With a fun mix of team camaraderie, cultural exploration, and heartfelt storytelling, this episode delivers a cozy, good-spirited celebration of what the holidays are all about—connection, tradition, and trying something new (even if it tastes a little unexpected).</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Fri, 12 Dec 2025 19:00:00 +0000</pubDate>
      <author>Kelly Hodges, Melissa Heinila, Nick Bernatowicz, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/holiday-spirits-h0gl8GH_</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/310a4eff-dc05-45e3-b466-5f95d5a42202/oap-holiday-2.jpg" width="1280"/>
      <content:encoded><![CDATA[<p>In this festive holiday special of <i>The Optimized Advisor Podcast</i>, host Scott Heinila is joined by his wife Melissa Heinila, Kelly Hodges (Executive Assistant at Optimized Insurance Planning), and Nick Bernatowicz (Planning Director at Optimized Insurance Planning) for a global tasting adventure filled with flavor, laughter, and holiday cheer.</p><p>The team samples holiday drinks and snacks from around the world, reacting to surprising flavors, sharing personal favorites, and debating which traditions deserve a spot in future celebrations. Between sips, the conversation turns warm and nostalgic as each guest reflects on beloved holiday traditions, memorable family moments, and the stories that make the season meaningful.</p><p>With a fun mix of team camaraderie, cultural exploration, and heartfelt storytelling, this episode delivers a cozy, good-spirited celebration of what the holidays are all about—connection, tradition, and trying something new (even if it tastes a little unexpected).</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Holiday Spirits: A World Tour of Drinks, Snacks &amp; Stories</itunes:title>
      <itunes:author>Kelly Hodges, Melissa Heinila, Nick Bernatowicz, Scott Heinila</itunes:author>
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      <title>Scaling with Purpose: Culture, Delegation, and the Entrepreneurial Advisor with David Steele</title>
      <description><![CDATA[<ul><li>All financial advisors are entrepreneurs, whether they know it or not.</li><li>Transitioning from commission-based to fee-based planning is crucial for adding value.</li><li>The restaurant business can be seen as an art form, requiring creativity and passion.</li><li>COVID-19 presented unique challenges but also opportunities for profitability in restaurants.</li><li>Maintaining a strong company culture is essential when scaling a business.</li><li>Delegation is key to managing multiple businesses effectively.</li><li>Your calendar reflects your priorities; make time for what matters.</li><li>A clear value proposition is vital for financial advisors.</li><li>Building relationships is more important than digital presence.</li><li>Success in business often comes from promoting from within rather than hiring externally.</li></ul>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 2 Oct 2025 15:00:00 +0000</pubDate>
      <author>David Steele, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/scaling-with-purpose-culture-delegation-and-the-entrepreneurial-advisor-with-david-steele-cvrfI_eA</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<ul><li>All financial advisors are entrepreneurs, whether they know it or not.</li><li>Transitioning from commission-based to fee-based planning is crucial for adding value.</li><li>The restaurant business can be seen as an art form, requiring creativity and passion.</li><li>COVID-19 presented unique challenges but also opportunities for profitability in restaurants.</li><li>Maintaining a strong company culture is essential when scaling a business.</li><li>Delegation is key to managing multiple businesses effectively.</li><li>Your calendar reflects your priorities; make time for what matters.</li><li>A clear value proposition is vital for financial advisors.</li><li>Building relationships is more important than digital presence.</li><li>Success in business often comes from promoting from within rather than hiring externally.</li></ul>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Scaling with Purpose: Culture, Delegation, and the Entrepreneurial Advisor with David Steele</itunes:title>
      <itunes:author>David Steele, Scott Heinila</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
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      <itunes:summary>In this conversation, David Steele shares his journey from being a stockbroker to a successful wealth manager and entrepreneur. He discusses the importance of value in financial advisory, the transition to fee-based financial planning, and the power of partnership in business. David also reflects on his experiences in the restaurant industry, particularly during COVID-19, and emphasizes the significance of maintaining culture while scaling businesses. He offers insights on health, wellness, and work-life balance, and provides valuable advice for aspiring financial advisors.</itunes:summary>
      <itunes:subtitle>In this conversation, David Steele shares his journey from being a stockbroker to a successful wealth manager and entrepreneur. He discusses the importance of value in financial advisory, the transition to fee-based financial planning, and the power of partnership in business. David also reflects on his experiences in the restaurant industry, particularly during COVID-19, and emphasizes the significance of maintaining culture while scaling businesses. He offers insights on health, wellness, and work-life balance, and provides valuable advice for aspiring financial advisors.</itunes:subtitle>
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      <title>The Journey from Worship Leader to Insurance Pro with Justin Woodbury</title>
      <description><![CDATA[<ul><li>The podcast aims to optimize the wellbeing of financial professionals.</li><li>Justin Woodbury's journey into insurance began unexpectedly.</li><li>FMOs can vary significantly in how they serve advisors.</li><li>Seminars are a quick way to generate leads for advisors.</li><li>The law of large numbers is crucial in seminar marketing.</li><li>Podcasts serve as an indirect communication tool for advisors.</li><li>A successful podcast requires a clear purpose and business plan.</li><li>Virtual workshops have become more accepted post-2020.</li><li>Engaging existing clients can uncover hidden business opportunities.</li><li>Consistent follow-up is essential for client retention and growth.</li></ul>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 18 Sep 2025 02:00:00 +0000</pubDate>
      <author>Justin Woodbury, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-journey-from-worship-leader-to-insurance-pro-with-justin-woodbury-yOA0dcVC</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/7d8fe369-241e-4402-a2a0-24d6d09a276e/oap-20thumbnail-20justin-20woodbury.jpg" width="1280"/>
      <content:encoded><![CDATA[<ul><li>The podcast aims to optimize the wellbeing of financial professionals.</li><li>Justin Woodbury's journey into insurance began unexpectedly.</li><li>FMOs can vary significantly in how they serve advisors.</li><li>Seminars are a quick way to generate leads for advisors.</li><li>The law of large numbers is crucial in seminar marketing.</li><li>Podcasts serve as an indirect communication tool for advisors.</li><li>A successful podcast requires a clear purpose and business plan.</li><li>Virtual workshops have become more accepted post-2020.</li><li>Engaging existing clients can uncover hidden business opportunities.</li><li>Consistent follow-up is essential for client retention and growth.</li></ul>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Journey from Worship Leader to Insurance Pro with Justin Woodbury</itunes:title>
      <itunes:author>Justin Woodbury, Scott Heinila</itunes:author>
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      <itunes:duration>00:50:14</itunes:duration>
      <itunes:summary>In this episode of the Optimized Advisor Podcast, host Scott Heinila welcomes Justin Woodbury to discuss effective marketing strategies for insurance and financial advisors. They explore Justin&apos;s unique journey into the insurance industry, the role of Field Marketing Organizations (FMOs), and the importance of seminar marketing. The conversation delves into the law of large numbers in marketing, the role of podcasts in client communication, and the differences between virtual and in-person workshops. Justin shares a compelling case study demonstrating how consistent client engagement can lead to significant business growth.</itunes:summary>
      <itunes:subtitle>In this episode of the Optimized Advisor Podcast, host Scott Heinila welcomes Justin Woodbury to discuss effective marketing strategies for insurance and financial advisors. They explore Justin&apos;s unique journey into the insurance industry, the role of Field Marketing Organizations (FMOs), and the importance of seminar marketing. The conversation delves into the law of large numbers in marketing, the role of podcasts in client communication, and the differences between virtual and in-person workshops. Justin shares a compelling case study demonstrating how consistent client engagement can lead to significant business growth.</itunes:subtitle>
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      <title>Unlocking Dormant Wealth: The Future of Home Equity with Dan Anderson, Cornerstone Financing</title>
      <description><![CDATA[<p>On this episode of the <i>Optimized Advisor Podcast</i>, host <strong>Scott Heinila</strong> speaks with industry veteran <strong>Dan Anderson</strong> who shares his journey from four decades in insurance distribution to co-founding <strong>Cornerstone Financing</strong>. Dan introduces <strong>Cheifs</strong>, a new financial tool designed to unlock home equity without debt, interest, or age restrictions. The conversation explores how this innovative product can support financial advisors and clients with smarter, more efficient planning strategies.</p><p><strong>In this episode You'll Learn the Following:</strong></p><ul><li>Dan’s background in building and selling insurance firms</li><li>Introduction to <strong>Cheifs</strong>: a way to convert home equity into tax-free cash</li><li>How it differs from reverse mortgages: no payments, no age limit, low fees</li><li>Ideal clients: affluent homeowners with high equity</li><li>Use cases: life insurance funding, estate planning, retirement cash flow</li><li>Advisor access and states where Cheifs is currently available</li></ul><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dan on <a href="https://www.linkedin.com/in/daniel-anderson-37217413/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on Cornerstone Financing/Cheifs click <a href="https://www.cornerstonefinancing.com" target="_blank">here</a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 24 Jul 2025 22:00:00 +0000</pubDate>
      <author>Dan Anderson, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/unlocking-dormant-wealth-the-future-of-home-equity-with-dan-anderson-cornerstone-financing-FgsblNbI</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>On this episode of the <i>Optimized Advisor Podcast</i>, host <strong>Scott Heinila</strong> speaks with industry veteran <strong>Dan Anderson</strong> who shares his journey from four decades in insurance distribution to co-founding <strong>Cornerstone Financing</strong>. Dan introduces <strong>Cheifs</strong>, a new financial tool designed to unlock home equity without debt, interest, or age restrictions. The conversation explores how this innovative product can support financial advisors and clients with smarter, more efficient planning strategies.</p><p><strong>In this episode You'll Learn the Following:</strong></p><ul><li>Dan’s background in building and selling insurance firms</li><li>Introduction to <strong>Cheifs</strong>: a way to convert home equity into tax-free cash</li><li>How it differs from reverse mortgages: no payments, no age limit, low fees</li><li>Ideal clients: affluent homeowners with high equity</li><li>Use cases: life insurance funding, estate planning, retirement cash flow</li><li>Advisor access and states where Cheifs is currently available</li></ul><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dan on <a href="https://www.linkedin.com/in/daniel-anderson-37217413/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on Cornerstone Financing/Cheifs click <a href="https://www.cornerstonefinancing.com" target="_blank">here</a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Unlocking Dormant Wealth: The Future of Home Equity with Dan Anderson, Cornerstone Financing</itunes:title>
      <itunes:author>Dan Anderson, Scott Heinila</itunes:author>
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      <itunes:duration>00:28:02</itunes:duration>
      <itunes:summary>On this episode of the Optimized Advisor Podcast, host Scott Heinila speaks with industry veteran Dan Anderson, who shares his journey from four decades in insurance distribution to co-founding Cornerstone Financing. Dan introduces Cheifs, a new financial tool designed to unlock home equity without debt, interest, or age restrictions. The conversation explores how this innovative product can support financial advisors and clients with smarter, more efficient planning strategies. </itunes:summary>
      <itunes:subtitle>On this episode of the Optimized Advisor Podcast, host Scott Heinila speaks with industry veteran Dan Anderson, who shares his journey from four decades in insurance distribution to co-founding Cornerstone Financing. Dan introduces Cheifs, a new financial tool designed to unlock home equity without debt, interest, or age restrictions. The conversation explores how this innovative product can support financial advisors and clients with smarter, more efficient planning strategies. </itunes:subtitle>
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      <title>Crafting Connections: Social Strategies for Financial Advisors with Annie Dietrich</title>
      <description><![CDATA[<p>Scott welcomed Annie Dietrich in studio to dive deep into the world of social media for financial advisors, uncovering strategies to optimize your personal and professional presence in the digital realm. With insights on authentic storytelling, engagement-driven content, and the importance of a social media cadence, this conversation is perfect for advisors ready to elevate their brand and connect with their community.</p><p>Annie Dietrich is a seasoned Social Media Strategist and Founder of AC Social. With over 8 years of experience in the ever-evolving world of social media, Annie has established herself as a leading expert in helping businesses and entrepreneurs build their brand, grow their community, and drive sales.</p><p>As a Certified Meta Manager and Advertising Specialist, Annie has earned recognition for her expertise in social media campaign management and advertising. Through AC Social, Annie offers personalized social media coaching, strategy, and management services designed to help businesses and entrepreneurs build their brand, grow their community, and drive sales. Annie's mission is to empower her clients with the knowledge and tools they need to succeed in the ever-changing world of social media.</p><p> </p><p>In this episode you will learn the following: </p><ol><li>Insights into the evolving landscape of social media, emphasizing the importance of authenticity and engagement in building a brand presence for financial advisors.</li><li>Key strategies discussed include understanding competition for inspiration, creating a social media cadence, staying relevant with industry trends, crafting engagement-driven and shareable content, and leveraging authentic storytelling to build trust and credibility.</li><li>The importance of video content and metrics, advising financial advisors to focus on engagement, shares, and watch time rather than likes or follower counts, to effectively harness social media for business growth.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Annie on <a href="https://www.linkedin.com/in/annie-dietrich-99a0b268/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 10 Jul 2025 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Annie Dietrich</author>
      <link>https://optimizedadvisorpodcast.com/episodes/crafting-connections-social-strategies-for-financial-advisors-with-annie-dietrich-fiN0sXz_</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott welcomed Annie Dietrich in studio to dive deep into the world of social media for financial advisors, uncovering strategies to optimize your personal and professional presence in the digital realm. With insights on authentic storytelling, engagement-driven content, and the importance of a social media cadence, this conversation is perfect for advisors ready to elevate their brand and connect with their community.</p><p>Annie Dietrich is a seasoned Social Media Strategist and Founder of AC Social. With over 8 years of experience in the ever-evolving world of social media, Annie has established herself as a leading expert in helping businesses and entrepreneurs build their brand, grow their community, and drive sales.</p><p>As a Certified Meta Manager and Advertising Specialist, Annie has earned recognition for her expertise in social media campaign management and advertising. Through AC Social, Annie offers personalized social media coaching, strategy, and management services designed to help businesses and entrepreneurs build their brand, grow their community, and drive sales. Annie's mission is to empower her clients with the knowledge and tools they need to succeed in the ever-changing world of social media.</p><p> </p><p>In this episode you will learn the following: </p><ol><li>Insights into the evolving landscape of social media, emphasizing the importance of authenticity and engagement in building a brand presence for financial advisors.</li><li>Key strategies discussed include understanding competition for inspiration, creating a social media cadence, staying relevant with industry trends, crafting engagement-driven and shareable content, and leveraging authentic storytelling to build trust and credibility.</li><li>The importance of video content and metrics, advising financial advisors to focus on engagement, shares, and watch time rather than likes or follower counts, to effectively harness social media for business growth.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Annie on <a href="https://www.linkedin.com/in/annie-dietrich-99a0b268/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Crafting Connections: Social Strategies for Financial Advisors with Annie Dietrich</itunes:title>
      <itunes:author>Scott Heinila, Annie Dietrich</itunes:author>
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      <itunes:summary>Scott welcomed Annie Dietrich in studio to dive deep into the world of social media for financial advisors, uncovering strategies to optimize your personal and professional presence in the digital realm. With insights on authentic storytelling, engagement-driven content, and the importance of a social media cadence, this conversation is perfect for advisors ready to elevate their brand and connect with their community.

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      <title>Navigating the Right Path: Optimizing Leadership and Team Dynamics with Chris Fuller</title>
      <description><![CDATA[<p>Scott welcomed Chris Fuller to the virtual studio for this week's episode! Scott and Chris discuss the role of Right Path Resources in optimizing team dynamics and leadership through behavioral assessments, especially for financial and insurance professionals, while emphasizing personal growth and intentional team development.</p><p>Chris Fuller, CSP is an award-winning international leadership speaker, author, and consultant with over 25 years of experience helping organizations build engaged leaders, high-performing teams, and inspired cultures. As President & CEO of RightPath Resources, Chris has expanded the firm’s impact – delivering proprietary behavioral tools and leadership development systems to clients across six continents—including several Fortune 500 companies, and 12 NFL teams.</p><p>A gifted storyteller and adventurer, Chris draws leadership lessons from both real-world business challenges and personal adventures, weaving practical insights with bold perspective. He is the author of <i>Iditarod Leadership</i> and <i>InSPIRED Leadership</i>, and holds the Certified Speaking Professional designation.</p><p> </p><p>In this episode you will learn the following:</p><ol><li>How RightPath Resources' behavioral assessment tools help to optimize team dynamics and leadership development in organizations, including NFL teams and various industries.</li><li>The importance of understanding individual wiring through assessments like RightPath to improve hiring processes, team interactions, and overall workplace efficiency, specifically targeting financial and insurance professionals.</li><li>The significance of self-awareness and understanding team dynamics to avoid common issues in organizations, such as miscommunication and ineffective team performance, by using data-driven insights from behavioral assessments.</li><li>Chris Fuller's books including "Iditarod Leadership" and "Inspired Leadership," which focus on leadership principles and team optimization, using storytelling to convey complex concepts.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Chris on <a href="https://www.linkedin.com/in/influenceleadership/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on RightPath Resources click <a href="https://www.rightpath.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 12 Jun 2025 22:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/navigating-the-right-path-optimizing-leadership-and-team-dynamics-with-chris-fuller-NmDA5hra</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott welcomed Chris Fuller to the virtual studio for this week's episode! Scott and Chris discuss the role of Right Path Resources in optimizing team dynamics and leadership through behavioral assessments, especially for financial and insurance professionals, while emphasizing personal growth and intentional team development.</p><p>Chris Fuller, CSP is an award-winning international leadership speaker, author, and consultant with over 25 years of experience helping organizations build engaged leaders, high-performing teams, and inspired cultures. As President & CEO of RightPath Resources, Chris has expanded the firm’s impact – delivering proprietary behavioral tools and leadership development systems to clients across six continents—including several Fortune 500 companies, and 12 NFL teams.</p><p>A gifted storyteller and adventurer, Chris draws leadership lessons from both real-world business challenges and personal adventures, weaving practical insights with bold perspective. He is the author of <i>Iditarod Leadership</i> and <i>InSPIRED Leadership</i>, and holds the Certified Speaking Professional designation.</p><p> </p><p>In this episode you will learn the following:</p><ol><li>How RightPath Resources' behavioral assessment tools help to optimize team dynamics and leadership development in organizations, including NFL teams and various industries.</li><li>The importance of understanding individual wiring through assessments like RightPath to improve hiring processes, team interactions, and overall workplace efficiency, specifically targeting financial and insurance professionals.</li><li>The significance of self-awareness and understanding team dynamics to avoid common issues in organizations, such as miscommunication and ineffective team performance, by using data-driven insights from behavioral assessments.</li><li>Chris Fuller's books including "Iditarod Leadership" and "Inspired Leadership," which focus on leadership principles and team optimization, using storytelling to convey complex concepts.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Chris on <a href="https://www.linkedin.com/in/influenceleadership/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on RightPath Resources click <a href="https://www.rightpath.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Navigating the Right Path: Optimizing Leadership and Team Dynamics with Chris Fuller</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:41:51</itunes:duration>
      <itunes:summary>Scott welcomed Chris Fuller to the virtual studio for this week&apos;s episode! Scott and Chris discuss the role of Right Path Resources in optimizing team dynamics and leadership through behavioral assessments, especially for financial and insurance professionals, while emphasizing personal growth and intentional team development. </itunes:summary>
      <itunes:subtitle>Scott welcomed Chris Fuller to the virtual studio for this week&apos;s episode! Scott and Chris discuss the role of Right Path Resources in optimizing team dynamics and leadership through behavioral assessments, especially for financial and insurance professionals, while emphasizing personal growth and intentional team development. </itunes:subtitle>
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      <title>Mastering the Art of Holistic Financial Advising with Ruth Raftery, APEG</title>
      <description><![CDATA[<p>Scott welcomed Ruth Raftery in the studio for a discussion about the importance of education in estate and tax planning, the role of financial advisors in collaborating with estate planning attorneys, and shares insights on effective tax planning strategies.</p><p>Ruth Raftery, JD, CPA, AEP® is a licensed attorney and a Certified Public Accountant with over 20 years of experience. As President and co-founder of Advanced Planning Educational Group (APEG), Ruth is responsible for creating and executing the design and strategic direction of APEG’s mission to support the needs of professionals who participate in the holistic planning process. In addition to her role with APEG, Ruth also serves as a Senior Advisor to AltaView Advisors, LLC a business valuation firm with offices in Orange County, San Francisco, Dallas, and New York, and is an instructor at Oakland University in Rochester, Michigan, where she teaches Income Tax in the post-graduate certification program.</p><p>Ruth has developed and taught various Estate, Gift, Trust, and Tax courses throughout her career. She is past President of the Estate Planning Council of New York City, past Chair of the Estate Planning Committee of the New York State Society of Certified Public Accountants and is an Accredited Estate Planner designee™ awarded by the National Association of Estate Planners and Councils. Ruth received her undergraduate degree in Accounting from the University of Scranton and her Law Degree from Temple University School of Law. She and her husband Brian live in Westfield, NJ. She and Brian have three college-aged daughters – Brigid, Megan, and Erin.  </p><p>In this episode you will learn the following: </p><ol><li>The importance of building relationships with attorneys and accountants for financial advisors to effectively incorporate estate and tax planning into their practices.</li><li>The critical role that financial advisors play in educating clients about estate planning without crossing into legal advice.</li><li><strong>I</strong>nnovative strategies, such as leveraging Roth conversions not just for tax benefits, but also for strategic financial planning, such as funding life insurance policies.</li><li>The unique dynamics of female advisor conferences and the importance of fostering intimate, supportive environments for women in the financial industry. Ruth shares insights into how these settings can encourage authenticity and collaboration, ultimately supporting the growth and success of female financial advisors.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on <a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 22 May 2025 22:07:17 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/mastering-the-art-of-holistic-financial-advising-with-ruth-raftery-apeg-CoyYCLIK</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Ruth Raftery in the studio for a discussion about the importance of education in estate and tax planning, the role of financial advisors in collaborating with estate planning attorneys, and shares insights on effective tax planning strategies.</p><p>Ruth Raftery, JD, CPA, AEP® is a licensed attorney and a Certified Public Accountant with over 20 years of experience. As President and co-founder of Advanced Planning Educational Group (APEG), Ruth is responsible for creating and executing the design and strategic direction of APEG’s mission to support the needs of professionals who participate in the holistic planning process. In addition to her role with APEG, Ruth also serves as a Senior Advisor to AltaView Advisors, LLC a business valuation firm with offices in Orange County, San Francisco, Dallas, and New York, and is an instructor at Oakland University in Rochester, Michigan, where she teaches Income Tax in the post-graduate certification program.</p><p>Ruth has developed and taught various Estate, Gift, Trust, and Tax courses throughout her career. She is past President of the Estate Planning Council of New York City, past Chair of the Estate Planning Committee of the New York State Society of Certified Public Accountants and is an Accredited Estate Planner designee™ awarded by the National Association of Estate Planners and Councils. Ruth received her undergraduate degree in Accounting from the University of Scranton and her Law Degree from Temple University School of Law. She and her husband Brian live in Westfield, NJ. She and Brian have three college-aged daughters – Brigid, Megan, and Erin.  </p><p>In this episode you will learn the following: </p><ol><li>The importance of building relationships with attorneys and accountants for financial advisors to effectively incorporate estate and tax planning into their practices.</li><li>The critical role that financial advisors play in educating clients about estate planning without crossing into legal advice.</li><li><strong>I</strong>nnovative strategies, such as leveraging Roth conversions not just for tax benefits, but also for strategic financial planning, such as funding life insurance policies.</li><li>The unique dynamics of female advisor conferences and the importance of fostering intimate, supportive environments for women in the financial industry. Ruth shares insights into how these settings can encourage authenticity and collaboration, ultimately supporting the growth and success of female financial advisors.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on <a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <title>Lifelong Learning: Revolutionizing Financial Advisory with The American College</title>
      <description><![CDATA[<p>Scott welcomed Steve Prew to the virtual studio for this week’s episode where they discuss discussing the evolution of financial advising, the importance of lifelong learning, and how The American College is adapting its educational offerings to meet the changing needs of both advisors and the financial industry at large.</p><p>Steve Prew is the Vice President and National Sales Manager at The American College of Financial Services. In his current role, Steve leads a dynamic sales team focused on exploring, developing, and managing institutional relationships within both the insurance and investment sectors of the industry.</p><p>Before joining The American College, Steve held a variety of roles with increasing responsibility, including retail advisor, internal and external wholesaler, key accounts manager, and national sales manager. These experiences have provided him with a well-rounded understanding of the financial services landscape.</p><p>A U.S. Navy veteran, Steve holds a Bachelor’s degree in Finance and an MBA with a focus in Strategic Management from Regis University. He currently resides in Highlands Ranch, CO with his wife, Katie. In his free time, Steve enjoys outdoor activities such as golfing, cycling, and bowhunting.</p><p>In this episode you will learn the following:</p><ol><li>How The American College of Financial Services focuses on lifelong learning and the evolving landscape of financial services education.</li><li>The importance of continuous education in financial services, emphasizing the American College's role in providing specialized designations like the Tax Planning Certified Professional and Wealth Management Certified Professional.</li><li>The changing dynamics in the financial advisory industry, including the integration of insurance and investments, the recruitment of younger advisors, and the shift away from traditional four-year college degrees.</li><li>The American College's innovative approaches to education delivery, such as their Personal Pathway model and Knowledge Hub, which offer interactive, accessible, and comprehensive learning experiences for financial professionals.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Steve on <a href="https://www.linkedin.com/in/prewleads/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The American College click <a href="https://www.theamericancollege.edu/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 8 May 2025 22:00:00 +0000</pubDate>
      <author>Steve Prew, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/lifelong-learning-revolutionizing-financial-advisory-with-the-american-college-gCxgHMB_</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott welcomed Steve Prew to the virtual studio for this week’s episode where they discuss discussing the evolution of financial advising, the importance of lifelong learning, and how The American College is adapting its educational offerings to meet the changing needs of both advisors and the financial industry at large.</p><p>Steve Prew is the Vice President and National Sales Manager at The American College of Financial Services. In his current role, Steve leads a dynamic sales team focused on exploring, developing, and managing institutional relationships within both the insurance and investment sectors of the industry.</p><p>Before joining The American College, Steve held a variety of roles with increasing responsibility, including retail advisor, internal and external wholesaler, key accounts manager, and national sales manager. These experiences have provided him with a well-rounded understanding of the financial services landscape.</p><p>A U.S. Navy veteran, Steve holds a Bachelor’s degree in Finance and an MBA with a focus in Strategic Management from Regis University. He currently resides in Highlands Ranch, CO with his wife, Katie. In his free time, Steve enjoys outdoor activities such as golfing, cycling, and bowhunting.</p><p>In this episode you will learn the following:</p><ol><li>How The American College of Financial Services focuses on lifelong learning and the evolving landscape of financial services education.</li><li>The importance of continuous education in financial services, emphasizing the American College's role in providing specialized designations like the Tax Planning Certified Professional and Wealth Management Certified Professional.</li><li>The changing dynamics in the financial advisory industry, including the integration of insurance and investments, the recruitment of younger advisors, and the shift away from traditional four-year college degrees.</li><li>The American College's innovative approaches to education delivery, such as their Personal Pathway model and Knowledge Hub, which offer interactive, accessible, and comprehensive learning experiences for financial professionals.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Steve on <a href="https://www.linkedin.com/in/prewleads/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The American College click <a href="https://www.theamericancollege.edu/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:summary>Scott welcomed Steve Prew to the virtual studio for this week’s episode where they discuss discussing the evolution of financial advising, the importance of lifelong learning, and how The American College is adapting its educational offerings to meet the changing needs of both advisors and the financial industry at large. </itunes:summary>
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      <title>Unlocking Retirement Success: The Fifth Option with Walter Young</title>
      <description><![CDATA[<p>Scott was joined by Walter Young in the virtual studio for a discussion on retirement income strategies, focusing on Young's book "The Fifth Option," which explores innovative approaches to retirement planning that go beyond traditional methods, such as utilizing actuarial science and investments to create a predictable and efficient income stream.</p><p>Walter C. Young ,MBA, RICP, is a dynamic financial expert, national speaker, Industry panelist and Amazon best-selling author of <i><strong>The 5Th Option</strong></i>.  Walter helps his audiences learn about the challenges retirees face in a modern economic environment and post pension society. His blend of stories, humor and financial planning theory keeps audiences entertained while learning the very latest academic research in retirement income planning. He earns rave reviews and guests often stay long after his presentation has ended to continue conversations.</p><p>With over 20 years of experience in the financial services industry, Walter has become a thought leader in economic-based financial planning theory, helping clients develop strategies to achieve their retirement goals.</p><p>Walter holds the prestigious Retirement Income Certified Professional (RICP) designation from the American College of Financial Services and a Master's in Business from Seattle University and is a member of the exclusive Forum 400.</p><p>In this episode you will learn the following: </p><ol><li>The "Fifth Option" in retirement planning, which challenges traditional financial planning strategies by integrating actuarial science and investments to recreate the stability once provided by pensions and Social Security.</li><li>The shortcomings of the traditional three-legged stool of retirement (pension, Social Security, and personal savings) and emphasizes the importance of creating a sustainable cash flow strategy, especially in the absence of pensions.</li><li>The "Beat the Bear" strategy, which involves using non-correlated assets like cash value life insurance to protect against market downturns, and the "Bucket Strategy," which segments assets into now, soon, and later buckets to manage risk and income flow over time.</li><li>The need for individuals to rethink retirement planning by focusing on creating predictable, risk-managed income streams using innovative financial products and strategies, aiming for a more efficient and confident retirement experience.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Walter on <a href="https://www.linkedin.com/in/walter-young-mba-ricp%C2%AE-author-educator-64078610/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The 5th Option and to purchase the book click <a href="https://thefifthoption.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 10 Apr 2025 22:00:00 +0000</pubDate>
      <author>Walter Young, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/unlocking-retirement-success-the-fifth-option-with-walter-young-rVKLRKeD</link>
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      <content:encoded><![CDATA[<p>Scott was joined by Walter Young in the virtual studio for a discussion on retirement income strategies, focusing on Young's book "The Fifth Option," which explores innovative approaches to retirement planning that go beyond traditional methods, such as utilizing actuarial science and investments to create a predictable and efficient income stream.</p><p>Walter C. Young ,MBA, RICP, is a dynamic financial expert, national speaker, Industry panelist and Amazon best-selling author of <i><strong>The 5Th Option</strong></i>.  Walter helps his audiences learn about the challenges retirees face in a modern economic environment and post pension society. His blend of stories, humor and financial planning theory keeps audiences entertained while learning the very latest academic research in retirement income planning. He earns rave reviews and guests often stay long after his presentation has ended to continue conversations.</p><p>With over 20 years of experience in the financial services industry, Walter has become a thought leader in economic-based financial planning theory, helping clients develop strategies to achieve their retirement goals.</p><p>Walter holds the prestigious Retirement Income Certified Professional (RICP) designation from the American College of Financial Services and a Master's in Business from Seattle University and is a member of the exclusive Forum 400.</p><p>In this episode you will learn the following: </p><ol><li>The "Fifth Option" in retirement planning, which challenges traditional financial planning strategies by integrating actuarial science and investments to recreate the stability once provided by pensions and Social Security.</li><li>The shortcomings of the traditional three-legged stool of retirement (pension, Social Security, and personal savings) and emphasizes the importance of creating a sustainable cash flow strategy, especially in the absence of pensions.</li><li>The "Beat the Bear" strategy, which involves using non-correlated assets like cash value life insurance to protect against market downturns, and the "Bucket Strategy," which segments assets into now, soon, and later buckets to manage risk and income flow over time.</li><li>The need for individuals to rethink retirement planning by focusing on creating predictable, risk-managed income streams using innovative financial products and strategies, aiming for a more efficient and confident retirement experience.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Walter on <a href="https://www.linkedin.com/in/walter-young-mba-ricp%C2%AE-author-educator-64078610/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The 5th Option and to purchase the book click <a href="https://thefifthoption.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <title>Navigating the Silver Tsunami: Preparing for Long-Term Care Challenges with Roger Cantu</title>
      <description><![CDATA[<p>Scott welcomed Roger Cantu, Regional Sales Director at One America, in studio for a discussion on the importance of long-term care planning for the aging population, highlighting the financial and familial impacts of unaddressed chronic health care expenses and advocating for advisors to proactively include long-term care solutions in their client discussions.</p><p>Roger works with insurance professionals sharing his decades-long experience with One America’s Care Solutions plans. He provides case design strategies, proven sales presentation as well as marketing resources to grow and enhance an individual insurance business or a financial planning practice. For over 34 years, Roger has worked exclusively with the Care Solutions. 15 years under the original company Golden Rule Insurance, and the last 16 under OneAmerica. A resident of Plano, Texas, Roger is married with four adult children and six grandchildren.</p><p>In this episode you will learn the following: </p><ol><li>The "Silver Tsunami," referring to the wave of aging baby boomers and the significant long-term care needs they will soon face as they approach ages where such care becomes more common.</li><li>The inadequacy of Medicare in covering long-term care expenses, which are significant and not commonly planned for by individuals. </li><li>The importance of advisors actively discussing long-term care planning with clients is stressed, as many advisors currently avoid or inadequately address the issue.</li><li>The challenges and opportunities presented by state-level initiatives, such as the Washington state law mandating long-term care coverage, which could influence broader adoption of long-term care insurance and planning.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Roger on <a href="https://www.linkedin.com/in/completeyourretirement/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on One America click <a href="https://www.oneamerica.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 27 Mar 2025 22:06:13 +0000</pubDate>
      <author>Roger Cantu, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/navigating-the-silver-tsunami-preparing-for-long-term-care-challenges-with-roger-cantu-mBnB3oYO</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Roger Cantu, Regional Sales Director at One America, in studio for a discussion on the importance of long-term care planning for the aging population, highlighting the financial and familial impacts of unaddressed chronic health care expenses and advocating for advisors to proactively include long-term care solutions in their client discussions.</p><p>Roger works with insurance professionals sharing his decades-long experience with One America’s Care Solutions plans. He provides case design strategies, proven sales presentation as well as marketing resources to grow and enhance an individual insurance business or a financial planning practice. For over 34 years, Roger has worked exclusively with the Care Solutions. 15 years under the original company Golden Rule Insurance, and the last 16 under OneAmerica. A resident of Plano, Texas, Roger is married with four adult children and six grandchildren.</p><p>In this episode you will learn the following: </p><ol><li>The "Silver Tsunami," referring to the wave of aging baby boomers and the significant long-term care needs they will soon face as they approach ages where such care becomes more common.</li><li>The inadequacy of Medicare in covering long-term care expenses, which are significant and not commonly planned for by individuals. </li><li>The importance of advisors actively discussing long-term care planning with clients is stressed, as many advisors currently avoid or inadequately address the issue.</li><li>The challenges and opportunities presented by state-level initiatives, such as the Washington state law mandating long-term care coverage, which could influence broader adoption of long-term care insurance and planning.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Roger on <a href="https://www.linkedin.com/in/completeyourretirement/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on One America click <a href="https://www.oneamerica.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Navigating the Silver Tsunami: Preparing for Long-Term Care Challenges with Roger Cantu</itunes:title>
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      <itunes:summary>Scott welcomed Roger Cantu, Regional Sales Director at One America, in studio for a discussion on the importance of long-term care planning for the aging population, highlighting the financial and familial impacts of unaddressed chronic health care expenses and advocating for advisors to proactively include long-term care solutions in their client discussions. </itunes:summary>
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      <title>Mastering the Art of Seminars: Unlocking Success with Travis Ivanoff</title>
      <description><![CDATA[<p>Scott welcomed Travis Ivanoff to the studio along with Nick Bernatowicz for a discussion on seminar marketing and Ivanoff Advisors. </p><p>Travis has been licensed in the insurance industry for over 16 years. Following in his father’s footsteps, Travis grew up in the retirement planning industry learning his father's best practices. These years proved to him the importance of client relationships.</p><p>Travis believes in taking the time to make sure his clients understand the investment subjects before them and which options provide the best fit for their retirement plan. His investment philosophy stresses that it’s not what you make, but what you keep, promoting a safety-first approach with various strategies for growth. Travis founded Ivanoff Wealth Management Inc. to provide clients with a deeper understanding of investment strategies.</p><p>Travis resides in Cypress, California with his wife and three daughters. He is the vice president and development director for Pacific Coast Youth Foundation, a nonprofit for at-risk youth in Orange County that began as a memorial to his cousin Ernie. In his free time Travis enjoys snowboarding, surfing, camping, fishing, and golfing.</p><p>In this episode you will learn the following:</p><ol><li>Travis’s background and the evolution of his family's advisory practice.</li><li>The importance of consistency and adaptability in conducting successful seminars for client acquisition.</li><li>Long-term care planning is a critical component of holistic financial advising.</li><li>The importance of time management, hiring strategically to scale a business, and balancing professional success with personal life priorities.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Travis on <a href="https://www.linkedin.com/in/travis-ivanoff-02836044/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Ivanoff Advisors click <a href="https://ivanoffadvisors.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 27 Feb 2025 23:01:38 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/mastering-the-art-of-seminars-unlocking-success-with-travis-ivanoff-I3ffu3gi</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Travis Ivanoff to the studio along with Nick Bernatowicz for a discussion on seminar marketing and Ivanoff Advisors. </p><p>Travis has been licensed in the insurance industry for over 16 years. Following in his father’s footsteps, Travis grew up in the retirement planning industry learning his father's best practices. These years proved to him the importance of client relationships.</p><p>Travis believes in taking the time to make sure his clients understand the investment subjects before them and which options provide the best fit for their retirement plan. His investment philosophy stresses that it’s not what you make, but what you keep, promoting a safety-first approach with various strategies for growth. Travis founded Ivanoff Wealth Management Inc. to provide clients with a deeper understanding of investment strategies.</p><p>Travis resides in Cypress, California with his wife and three daughters. He is the vice president and development director for Pacific Coast Youth Foundation, a nonprofit for at-risk youth in Orange County that began as a memorial to his cousin Ernie. In his free time Travis enjoys snowboarding, surfing, camping, fishing, and golfing.</p><p>In this episode you will learn the following:</p><ol><li>Travis’s background and the evolution of his family's advisory practice.</li><li>The importance of consistency and adaptability in conducting successful seminars for client acquisition.</li><li>Long-term care planning is a critical component of holistic financial advising.</li><li>The importance of time management, hiring strategically to scale a business, and balancing professional success with personal life priorities.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Travis on <a href="https://www.linkedin.com/in/travis-ivanoff-02836044/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Ivanoff Advisors click <a href="https://ivanoffadvisors.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Mastering the Art of Seminars: Unlocking Success with Travis Ivanoff</itunes:title>
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      <itunes:summary>Scott welcomed Travis Ivanoff to the studio along with Nick Bernatowicz for a discussion on seminar marketing and Ivanoff Advisors.  </itunes:summary>
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      <title>The Optimized Advisor: Navigating Wealth, Family, and the Great Outdoors with Blayne Andersen</title>
      <description><![CDATA[<p>Scott welcomed Blayne Andersen in studio for a discussion his firm's expansion and strategic approach to financial planning, tax-smart investment strategies, and client relations across multiple states, emphasizing the importance of technology and collaboration with CPAs.</p><p>Blayne Andersen, CFP® is the President and Chief Investment Officer of Bander Wealth Management and a Registered Financial Advisor with the NFLPA. With well over a decade of experience in capital markets, he has experience offering best in-class securities and advanced retirement planning strategies to include alternative investments such as real estate, oil and gas, along with structured notes, private equity and venture placements. His commitment to help clients achieve generational-changing wealth is only matched by his fiduciary responsibilities of operating with uncompromising integrity and fidelity to do what is best for our clients and their families.</p><p> </p><p>In this episode you will learn the following: </p><ul><li>Strategic Growth Through Acquisitions and Partnerships</li><li>Emphasis on Client-Centric Communication</li><li>Operational Efficiency and Technology Utilization</li><li>Balancing Professional and Personal Life</li></ul><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Blayne on <a href="https://www.linkedin.com/in/blayneandersencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Bander Wealth Management click <a href="https://www.banderwealth.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 30 Jan 2025 23:00:00 +0000</pubDate>
      <author>Blayne Andersen, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-optimized-advisor-navigating-wealth-family-and-the-great-outdoors-with-blayne-andersen-CzmS0hA4</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Blayne Andersen in studio for a discussion his firm's expansion and strategic approach to financial planning, tax-smart investment strategies, and client relations across multiple states, emphasizing the importance of technology and collaboration with CPAs.</p><p>Blayne Andersen, CFP® is the President and Chief Investment Officer of Bander Wealth Management and a Registered Financial Advisor with the NFLPA. With well over a decade of experience in capital markets, he has experience offering best in-class securities and advanced retirement planning strategies to include alternative investments such as real estate, oil and gas, along with structured notes, private equity and venture placements. His commitment to help clients achieve generational-changing wealth is only matched by his fiduciary responsibilities of operating with uncompromising integrity and fidelity to do what is best for our clients and their families.</p><p> </p><p>In this episode you will learn the following: </p><ul><li>Strategic Growth Through Acquisitions and Partnerships</li><li>Emphasis on Client-Centric Communication</li><li>Operational Efficiency and Technology Utilization</li><li>Balancing Professional and Personal Life</li></ul><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Blayne on <a href="https://www.linkedin.com/in/blayneandersencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Bander Wealth Management click <a href="https://www.banderwealth.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Optimized Advisor: Navigating Wealth, Family, and the Great Outdoors with Blayne Andersen</itunes:title>
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      <itunes:duration>00:32:35</itunes:duration>
      <itunes:summary>Scott welcomed Blayne Andersen in studio for a discussion his firm&apos;s expansion and strategic approach to financial planning, tax-smart investment strategies, and client relations across multiple states, emphasizing the importance of technology and collaboration with CPAs. </itunes:summary>
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      <title>Optimizing Your Financial Fitness: The Intersection of Wealth and Wellness with Nick Bernatowicz</title>
      <description><![CDATA[<p>Scott welcomed Nick Bernatowicz in studio to discuss finances, annuities, and wellness. </p><p>Nick started his insurance career in 2015, dedicating his time to assisting insurance and Financial Advisors and their Clients within the three facets of Protective Portfolio Planning – annuities, life insurance, and long-term care insurance. Nick took his passion for coaching and transitioned it from the fitness world to the insurance and financial world, quickly becoming a resource for advisors throughout the country.<br />Nick is currently an Insurance Planning Director at Optimized Insurance Planning, a wholesale insurance planning and marketing organization. Over the 8+ years of experience in the industry, Nick has become an expert in Long-Term Care planning, portfolio distribution and protection strategies, as well as legacy planning. Nick has a passion for partnering directly with Financial Professionals and providing them with direct, back-office support to help plan, protect, and enhance their practices. Nick is an active member of the Financial Planning Association (FPA). He maintains the RICP (Retirement Income Certified Professional) designation through the American College and the CLTC (Certification for Long-Term Care) designation.</p><p>Nick is very active; exercise and wellness are a big part of his day. In his free time, he enjoys golfing, wine tasting, and spending time with his wife, Britne, and daughter, Kylie. Nick currently lives in Texas.</p><p>In this episode you will learn the following:</p><ol><li>Key industry trends: strong performance of annuities, particularly due to favorable interest rates, and the importance of guaranteed renewal rates in providing client security.</li><li>The opportunity for replacing older life insurance and annuity contracts to provide better benefits, such as enhanced long-term care and guaranteed income solutions.</li><li>Maintaining fitness routines through colder months, recommending consistent exercise.</li><li>Optimal pre- and post-workout nutrition.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Optimized Insurance Planning click <a href="https://optimizedins.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 9 Jan 2025 23:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimizing-your-financial-fitness-the-intersection-of-wealth-and-wellness-with-nick-bernatowicz-Qu9nEX5G</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Nick Bernatowicz in studio to discuss finances, annuities, and wellness. </p><p>Nick started his insurance career in 2015, dedicating his time to assisting insurance and Financial Advisors and their Clients within the three facets of Protective Portfolio Planning – annuities, life insurance, and long-term care insurance. Nick took his passion for coaching and transitioned it from the fitness world to the insurance and financial world, quickly becoming a resource for advisors throughout the country.<br />Nick is currently an Insurance Planning Director at Optimized Insurance Planning, a wholesale insurance planning and marketing organization. Over the 8+ years of experience in the industry, Nick has become an expert in Long-Term Care planning, portfolio distribution and protection strategies, as well as legacy planning. Nick has a passion for partnering directly with Financial Professionals and providing them with direct, back-office support to help plan, protect, and enhance their practices. Nick is an active member of the Financial Planning Association (FPA). He maintains the RICP (Retirement Income Certified Professional) designation through the American College and the CLTC (Certification for Long-Term Care) designation.</p><p>Nick is very active; exercise and wellness are a big part of his day. In his free time, he enjoys golfing, wine tasting, and spending time with his wife, Britne, and daughter, Kylie. Nick currently lives in Texas.</p><p>In this episode you will learn the following:</p><ol><li>Key industry trends: strong performance of annuities, particularly due to favorable interest rates, and the importance of guaranteed renewal rates in providing client security.</li><li>The opportunity for replacing older life insurance and annuity contracts to provide better benefits, such as enhanced long-term care and guaranteed income solutions.</li><li>Maintaining fitness routines through colder months, recommending consistent exercise.</li><li>Optimal pre- and post-workout nutrition.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Optimized Insurance Planning click <a href="https://optimizedins.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Optimizing Your Financial Fitness: The Intersection of Wealth and Wellness with Nick Bernatowicz</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:summary>Scott welcomed Nick Bernatowicz in studio to discuss finances, annuities, and wellness. </itunes:summary>
      <itunes:subtitle>Scott welcomed Nick Bernatowicz in studio to discuss finances, annuities, and wellness. </itunes:subtitle>
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      <title>From Punk Rock to Financial Rock Star: The Journey of Sean Humeston</title>
      <description><![CDATA[<p>Scott Heinila welcomed Sean Humeston to the studio to discuss Sean's unconventional journey from a punk rock band musician to a successful career in the insurance industry. The conversation highlights Sean's innovative approach to marketing annuities, including leveraging newspaper ads and community papers, as well as his experiences with seminars and events.</p><p>Sean Humeston was born and raised in Orange County, California where he began his career as a musician in a rock band in 1996 through 2003. During that time, he completed 14 national tours and played in several groups sharing his talents. Sean played bass guitar in these bands, but more importantly he played a huge role in the financial success of these groups. From budgeting to promotion, he developed a passion for finance. Sean then decided to make a shift in his trade and became a licensed retirement planner in 2001, where he specialized in working with school teachers. In 2008, he started Shoreline Financial Services LLC. After 23 years in the financial industry, his areas of expertise have now broadened to include estate and retirement planning, personal budgeting, wealth transfer as well as insurance and income planning. Sean is a proud member of the Better Business Bureau, National Ethics Association and the Institute of Financial Wellness.</p><p>Sean now resides in Queen Creek, Arizona. Outside of the office, he loves traveling and spending time with his wife and children. He still has maintained his passion for music over the years and actively plays the piano, guitar and bass.</p><p>In this episode you will learn the following: </p><ol><li>How Sean transitioned from being a bass player in a punk rock band to being a financial advisor.</li><li>The Shoreline Financial success story</li><li>The short-term annuity business model to continually engage with clients</li><li>Advertising in the right markets through newspapers and client seminars creates success.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Sean on <a href="https://www.linkedin.com/in/sean-humeston-aa725760/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Shoreline AZ click <a href="https://shorelineaz.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 12 Dec 2024 23:00:00 +0000</pubDate>
      <author>Sean Humeston, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/from-punk-rock-to-financial-rock-star-the-journey-of-sean-humeston-tLQ0_v7_</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila welcomed Sean Humeston to the studio to discuss Sean's unconventional journey from a punk rock band musician to a successful career in the insurance industry. The conversation highlights Sean's innovative approach to marketing annuities, including leveraging newspaper ads and community papers, as well as his experiences with seminars and events.</p><p>Sean Humeston was born and raised in Orange County, California where he began his career as a musician in a rock band in 1996 through 2003. During that time, he completed 14 national tours and played in several groups sharing his talents. Sean played bass guitar in these bands, but more importantly he played a huge role in the financial success of these groups. From budgeting to promotion, he developed a passion for finance. Sean then decided to make a shift in his trade and became a licensed retirement planner in 2001, where he specialized in working with school teachers. In 2008, he started Shoreline Financial Services LLC. After 23 years in the financial industry, his areas of expertise have now broadened to include estate and retirement planning, personal budgeting, wealth transfer as well as insurance and income planning. Sean is a proud member of the Better Business Bureau, National Ethics Association and the Institute of Financial Wellness.</p><p>Sean now resides in Queen Creek, Arizona. Outside of the office, he loves traveling and spending time with his wife and children. He still has maintained his passion for music over the years and actively plays the piano, guitar and bass.</p><p>In this episode you will learn the following: </p><ol><li>How Sean transitioned from being a bass player in a punk rock band to being a financial advisor.</li><li>The Shoreline Financial success story</li><li>The short-term annuity business model to continually engage with clients</li><li>Advertising in the right markets through newspapers and client seminars creates success.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Sean on <a href="https://www.linkedin.com/in/sean-humeston-aa725760/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Shoreline AZ click <a href="https://shorelineaz.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>From Punk Rock to Financial Rock Star: The Journey of Sean Humeston</itunes:title>
      <itunes:author>Sean Humeston, Scott Heinila</itunes:author>
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      <itunes:duration>00:34:35</itunes:duration>
      <itunes:summary>Scott Heinila welcomed Sean Humeston to the studio to discuss Sean&apos;s unconventional journey from a punk rock band musician to a successful career in the insurance industry. The conversation highlights Sean&apos;s innovative approach to marketing annuities, including leveraging newspaper ads and community papers, as well as his experiences with seminars and events.</itunes:summary>
      <itunes:subtitle>Scott Heinila welcomed Sean Humeston to the studio to discuss Sean&apos;s unconventional journey from a punk rock band musician to a successful career in the insurance industry. The conversation highlights Sean&apos;s innovative approach to marketing annuities, including leveraging newspaper ads and community papers, as well as his experiences with seminars and events.</itunes:subtitle>
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      <title>Unlocking Efficiency: How Leopard is Revolutionizing Insurance with AI</title>
      <description><![CDATA[<p>In this episode, Scott Heinila welcomed Michael Stapleton in studio for a discussion about AI and insuretech. Michael is the CEO & Co-Founder of Leopard, an AI-powered B2B insurtech startup that helps life & annuities distributors identify revenue opportunities in their existing books of business. Prior to Leopard, Michael was VP & General Manager at Policygenius, overseeing the company's B2B offering. He spent time as a management consultant at L.E.K. Consulting and earlier in his career served in B2B SaaS head of marketing roles. Michael holds a BA from Reed College, an MBA from HEC Paris, and a Master’s of Advancement Management from Yale.</p><p>In this episode you will learn the following: </p><ol><li>What Leopard is and how it helps optimize revenue opportunities for life and annuity distributors. </li><li>Michael shares his career journey, highlighting his various educational and professional experiences, including his time at PolicyGenius, where he was involved in B2B offerings and strategy. He discusses how these experiences led to the founding of Leopard.</li><li>Inefficiencies in the insurance industry, particularly in managing existing policies and identifying client opportunities. Leopard seeks to address these issues by using AI to streamline data organization, policy management, and client engagement, offering a more efficient process for advisors.</li><li>The broader implications of AI in the financial industry, emphasizing its potential to improve efficiency and free up advisors' time for higher-value activities. Michael outlines his vision for Leopard's future, aiming to create a comprehensive data and automation ecosystem that benefits all stakeholders in the life and annuities distribution process.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Michael on <a href="https://www.linkedin.com/in/michaelstapleton/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Leopard click <a href="https://theleopard.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 21 Nov 2024 23:00:00 +0000</pubDate>
      <author>Michael Stapleton, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/unlocking-efficiency-how-leopard-is-revolutionizing-insurance-with-ai-T3_8wMmF</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>In this episode, Scott Heinila welcomed Michael Stapleton in studio for a discussion about AI and insuretech. Michael is the CEO & Co-Founder of Leopard, an AI-powered B2B insurtech startup that helps life & annuities distributors identify revenue opportunities in their existing books of business. Prior to Leopard, Michael was VP & General Manager at Policygenius, overseeing the company's B2B offering. He spent time as a management consultant at L.E.K. Consulting and earlier in his career served in B2B SaaS head of marketing roles. Michael holds a BA from Reed College, an MBA from HEC Paris, and a Master’s of Advancement Management from Yale.</p><p>In this episode you will learn the following: </p><ol><li>What Leopard is and how it helps optimize revenue opportunities for life and annuity distributors. </li><li>Michael shares his career journey, highlighting his various educational and professional experiences, including his time at PolicyGenius, where he was involved in B2B offerings and strategy. He discusses how these experiences led to the founding of Leopard.</li><li>Inefficiencies in the insurance industry, particularly in managing existing policies and identifying client opportunities. Leopard seeks to address these issues by using AI to streamline data organization, policy management, and client engagement, offering a more efficient process for advisors.</li><li>The broader implications of AI in the financial industry, emphasizing its potential to improve efficiency and free up advisors' time for higher-value activities. Michael outlines his vision for Leopard's future, aiming to create a comprehensive data and automation ecosystem that benefits all stakeholders in the life and annuities distribution process.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Michael on <a href="https://www.linkedin.com/in/michaelstapleton/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Leopard click <a href="https://theleopard.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Unlocking Efficiency: How Leopard is Revolutionizing Insurance with AI</itunes:title>
      <itunes:author>Michael Stapleton, Scott Heinila</itunes:author>
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      <itunes:duration>00:42:02</itunes:duration>
      <itunes:summary>In this episode, Scott Heinila welcomed Michael Stapleton in studio for a discussion about AI and insuretech. Michael is the CEO &amp; Co-Founder of Leopard, an AI-powered B2B insurtech startup that helps life &amp; annuities distributors identify revenue opportunities in their existing books of business. Prior to Leopard, Michael was VP &amp; General Manager at Policygenius, overseeing the company&apos;s B2B offering. He spent time as a management consultant at L.E.K. Consulting and earlier in his career served in B2B SaaS head of marketing roles. Michael holds a BA from Reed College, an MBA from HEC Paris, and a Master’s of Advancement Management from Yale. </itunes:summary>
      <itunes:subtitle>In this episode, Scott Heinila welcomed Michael Stapleton in studio for a discussion about AI and insuretech. Michael is the CEO &amp; Co-Founder of Leopard, an AI-powered B2B insurtech startup that helps life &amp; annuities distributors identify revenue opportunities in their existing books of business. Prior to Leopard, Michael was VP &amp; General Manager at Policygenius, overseeing the company&apos;s B2B offering. He spent time as a management consultant at L.E.K. Consulting and earlier in his career served in B2B SaaS head of marketing roles. Michael holds a BA from Reed College, an MBA from HEC Paris, and a Master’s of Advancement Management from Yale. </itunes:subtitle>
      <itunes:keywords>fintech, financial services, financial advisor, business to business, insurtech, optimized advisor, annuities, optimized advisor podcast, insurance planning, ai, the leopard, insurance services, life insurance, insurance industry</itunes:keywords>
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      <title>The Admin Effect: Streamlining Success in the Financial Services Industry with Katelyn Kucharo</title>
      <description><![CDATA[<p>Scott was joined in studio by Katelyn Kucharo, Founder & CEO of The Admin Effect. They discuss how The Admin Effect optimizes financial advisors and insurance professionals' practices. Katelyn Kucharo is the founder of The Admin Effect™, a company dedicated to empowering operations professionals in the financial services industry. With a background in competitive gymnastics and coaching, Katelyn's passion for uplifting others has been a driving force throughout her career. She began her professional journey working for a large insurance marketing organization, where she gained extensive experience in various roles, including contracting and licensing, new business case management, and sales. May 23, 2020, changed Katelyn’s life forever. Her best friend since birth, Sara, passed away at the age of 30 from cancer. Sara’s passing gave Katelyn the courage to leave the corporate world to launch The Admin Effect™. Katelyn’s desire to provide operational support to top financial advisors, her deep industry knowledge, and dedication to empower others, created the foundation for her company. Katelyn resides on beautiful Lake Norman in Cornelius, NC, and enjoys boating, traveling, wine, and fine dining.</p><p>In this episode you will learn the following: </p><ol><li>The Admin Effect began by offering virtual administrative services to advisors and quickly expanded through word of mouth, highlighting a demand for outsourced operational support in the financial sector.</li><li>The company offers training and process improvement to advisors' teams, emphasizing the importance of understanding complex applications and improving efficiency within advisor offices.</li><li>Kaitlyn shares personal motivations for founding The Admin Effect, driven by a desire to create positive work environments and help advisors optimize their operations.</li><li>The Admin Effect is expanding its services to consult with insurance carriers, aiming to connect industry dots and improve processes from an advisor's perspective.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Katelyn on <a href="https://www.linkedin.com/in/katelyn-kucharo-57aa2270/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Admin Effect click <a href="https://theadmineffect.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 24 Oct 2024 22:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-admin-effect-streamlining-success-in-the-financial-services-industry-with-katelyn-kucharo-_gKWCOil</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined in studio by Katelyn Kucharo, Founder & CEO of The Admin Effect. They discuss how The Admin Effect optimizes financial advisors and insurance professionals' practices. Katelyn Kucharo is the founder of The Admin Effect™, a company dedicated to empowering operations professionals in the financial services industry. With a background in competitive gymnastics and coaching, Katelyn's passion for uplifting others has been a driving force throughout her career. She began her professional journey working for a large insurance marketing organization, where she gained extensive experience in various roles, including contracting and licensing, new business case management, and sales. May 23, 2020, changed Katelyn’s life forever. Her best friend since birth, Sara, passed away at the age of 30 from cancer. Sara’s passing gave Katelyn the courage to leave the corporate world to launch The Admin Effect™. Katelyn’s desire to provide operational support to top financial advisors, her deep industry knowledge, and dedication to empower others, created the foundation for her company. Katelyn resides on beautiful Lake Norman in Cornelius, NC, and enjoys boating, traveling, wine, and fine dining.</p><p>In this episode you will learn the following: </p><ol><li>The Admin Effect began by offering virtual administrative services to advisors and quickly expanded through word of mouth, highlighting a demand for outsourced operational support in the financial sector.</li><li>The company offers training and process improvement to advisors' teams, emphasizing the importance of understanding complex applications and improving efficiency within advisor offices.</li><li>Kaitlyn shares personal motivations for founding The Admin Effect, driven by a desire to create positive work environments and help advisors optimize their operations.</li><li>The Admin Effect is expanding its services to consult with insurance carriers, aiming to connect industry dots and improve processes from an advisor's perspective.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Katelyn on <a href="https://www.linkedin.com/in/katelyn-kucharo-57aa2270/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Admin Effect click <a href="https://theadmineffect.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Admin Effect: Streamlining Success in the Financial Services Industry with Katelyn Kucharo</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:37:12</itunes:duration>
      <itunes:summary>Scott was joined in studio by Katelyn Kucharo, Founder &amp; CEO of The Admin Effect. They discuss how The Admin Effect optimizes financial advisors and insurance professionals&apos; practices. Katelyn Kucharo is the founder of The Admin Effect™, a company dedicated to empowering operations professionals in the financial services industry. With a background in competitive gymnastics and coaching, Katelyn&apos;s passion for uplifting others has been a driving force throughout her career. She began her professional journey working for a large insurance marketing organization, where she gained extensive experience in various roles, including contracting and licensing, new business case management, and sales. May 23, 2020, changed Katelyn’s life forever. Her best friend since birth, Sara, passed away at the age of 30 from cancer. Sara’s passing gave Katelyn the courage to leave the corporate world to launch The Admin Effect™. Katelyn’s desire to provide operational support to top financial advisors, her deep industry knowledge, and dedication to empower others, created the foundation for her company. Katelyn resides on beautiful Lake Norman in Cornelius, NC, and enjoys boating, traveling, wine, and fine dining. </itunes:summary>
      <itunes:subtitle>Scott was joined in studio by Katelyn Kucharo, Founder &amp; CEO of The Admin Effect. They discuss how The Admin Effect optimizes financial advisors and insurance professionals&apos; practices. Katelyn Kucharo is the founder of The Admin Effect™, a company dedicated to empowering operations professionals in the financial services industry. With a background in competitive gymnastics and coaching, Katelyn&apos;s passion for uplifting others has been a driving force throughout her career. She began her professional journey working for a large insurance marketing organization, where she gained extensive experience in various roles, including contracting and licensing, new business case management, and sales. May 23, 2020, changed Katelyn’s life forever. Her best friend since birth, Sara, passed away at the age of 30 from cancer. Sara’s passing gave Katelyn the courage to leave the corporate world to launch The Admin Effect™. Katelyn’s desire to provide operational support to top financial advisors, her deep industry knowledge, and dedication to empower others, created the foundation for her company. Katelyn resides on beautiful Lake Norman in Cornelius, NC, and enjoys boating, traveling, wine, and fine dining. </itunes:subtitle>
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      <title>Optimizing Uncertainty: Mastering Emotional Intelligence and Empathy in Financial Advising with Dr. Naomi Win</title>
      <description><![CDATA[<p>Scott was joined by Dr. Naomi Win virtually for a discussion on behavioral finance and how psychology plays into financial decision making. Dr. Win draws on clinical practice and current research to clarify the psychological factors that shape decision-making. By mapping the cognitive and emotional drivers that define financial behaviors, she upskills those seeking adaptive strategies to enhance well-being and wealth.<br /><br />In this episode you will learn the following:<br />1. The importance of understanding clients' emotional responses to financial matters.<br />2. The role of ego in financial advising.<br />3. Intolerance of Uncertainty<br />4. Ways for advisors to enhance their empathy and communication skills.<br /> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Naomi on <a href="https://www.linkedin.com/in/naomiwin/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 3 Oct 2024 22:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimizing-uncertainty-mastering-emotional-intelligence-and-empathy-in-financial-advising-with-dr-naomi-win-y9mLHAb8</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined by Dr. Naomi Win virtually for a discussion on behavioral finance and how psychology plays into financial decision making. Dr. Win draws on clinical practice and current research to clarify the psychological factors that shape decision-making. By mapping the cognitive and emotional drivers that define financial behaviors, she upskills those seeking adaptive strategies to enhance well-being and wealth.<br /><br />In this episode you will learn the following:<br />1. The importance of understanding clients' emotional responses to financial matters.<br />2. The role of ego in financial advising.<br />3. Intolerance of Uncertainty<br />4. Ways for advisors to enhance their empathy and communication skills.<br /> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Naomi on <a href="https://www.linkedin.com/in/naomiwin/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Optimizing Uncertainty: Mastering Emotional Intelligence and Empathy in Financial Advising with Dr. Naomi Win</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:43:42</itunes:duration>
      <itunes:summary>Scott was joined by Dr. Naomi Win virtually for a discussion on behavioral finance and how psychology plays into financial decision making.  

Dr. Win draws on clinical practice and current research to clarify the psychological factors that shape decision-making. By mapping the cognitive and emotional drivers that define financial behaviors, she upskills those seeking adaptive strategies to enhance well-being and wealth. 
 
In this episode you will learn the following: 
The importance of understanding clients&apos; emotional responses to financial matters. 
The role of ego in financial advising. 
Intolerance of Uncertainty 
Ways for advisors to enhance their empathy and communication skills. 
 </itunes:summary>
      <itunes:subtitle>Scott was joined by Dr. Naomi Win virtually for a discussion on behavioral finance and how psychology plays into financial decision making.  

Dr. Win draws on clinical practice and current research to clarify the psychological factors that shape decision-making. By mapping the cognitive and emotional drivers that define financial behaviors, she upskills those seeking adaptive strategies to enhance well-being and wealth. 
 
In this episode you will learn the following: 
The importance of understanding clients&apos; emotional responses to financial matters. 
The role of ego in financial advising. 
Intolerance of Uncertainty 
Ways for advisors to enhance their empathy and communication skills. 
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      <title>Unlocking the Hidden Gems of LTC: Transforming Tax-Deferred Annuities into Tax-Free Benefits with Brad Shepard, One America</title>
      <description><![CDATA[<p>Scott was joined by Brad Shepard for a virtual episode about Long-Term Care. Fall and the Holidays will be here before you know it and November is LTC Awareness Month.</p><p>For the past 24 years, Brad has enjoyed an area of focus in selling, training and marketing Long-Term Care and Linked Benefit solutions. His current role, Regional Sales Director, with OneAmerica is to help distribution partners, advisors and agents develop and grow their Long-Term Care Planning business through extensive business planning, marketing, training and support. He has also been a speaker, on the topic of Long-Term Care Planning, at hundreds of educational seminars, workshops and webinars across the country.</p><p>Brad is a Pennsylvania native and a graduate of the University of Pittsburgh. He resides in New Bloomfield, PA with his wife, Denise, son Logan, and daughter Linsay.</p><p>In this episode you will learn the following:</p><ol><li>LTC Awareness: November is LTC Awareness Month, not to be confused with Long-Term Care Insurance Awareness Month. The focus is on planning and awareness of long-term care needs, especially relevant during family gatherings in the holiday season.</li><li>Pension Protection Act (PPA): The PPA, effective since January 1, 2010, allows for the tax-free distribution of gains from non-qualified annuities if used for long-term care expenses. Despite its benefits, it remains relatively unknown among financial professionals.</li><li>Tax Benefits and Plan Design: The PPA allows for tax-deferred gains within non-qualified annuities to be used tax-free for LTC. This involves a 1035 exchange to a PPA compliant annuity, potentially doubling or tripling the annuity value for LTC benefits, providing significant financial leverage.</li><li>Client Examples and Practical Applications: The discussion includes real-life examples and practical advice for advisors on how to leverage non-qualified annuities for LTC planning, emphasizing the importance of educating clients about these tax advantages.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brad on <a href="https://www.linkedin.com/in/brad-shepard-asset-based-ltc/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />To learn more about One America products click <a href="https://optimizedins.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 22 Aug 2024 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Brad Shepard</author>
      <link>https://optimizedadvisorpodcast.com/episodes/unlocking-the-hidden-gems-of-ltc-transforming-tax-deferred-annuities-into-tax-free-benefits-with-brad-shepard-one-america-dBnDoBO8</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined by Brad Shepard for a virtual episode about Long-Term Care. Fall and the Holidays will be here before you know it and November is LTC Awareness Month.</p><p>For the past 24 years, Brad has enjoyed an area of focus in selling, training and marketing Long-Term Care and Linked Benefit solutions. His current role, Regional Sales Director, with OneAmerica is to help distribution partners, advisors and agents develop and grow their Long-Term Care Planning business through extensive business planning, marketing, training and support. He has also been a speaker, on the topic of Long-Term Care Planning, at hundreds of educational seminars, workshops and webinars across the country.</p><p>Brad is a Pennsylvania native and a graduate of the University of Pittsburgh. He resides in New Bloomfield, PA with his wife, Denise, son Logan, and daughter Linsay.</p><p>In this episode you will learn the following:</p><ol><li>LTC Awareness: November is LTC Awareness Month, not to be confused with Long-Term Care Insurance Awareness Month. The focus is on planning and awareness of long-term care needs, especially relevant during family gatherings in the holiday season.</li><li>Pension Protection Act (PPA): The PPA, effective since January 1, 2010, allows for the tax-free distribution of gains from non-qualified annuities if used for long-term care expenses. Despite its benefits, it remains relatively unknown among financial professionals.</li><li>Tax Benefits and Plan Design: The PPA allows for tax-deferred gains within non-qualified annuities to be used tax-free for LTC. This involves a 1035 exchange to a PPA compliant annuity, potentially doubling or tripling the annuity value for LTC benefits, providing significant financial leverage.</li><li>Client Examples and Practical Applications: The discussion includes real-life examples and practical advice for advisors on how to leverage non-qualified annuities for LTC planning, emphasizing the importance of educating clients about these tax advantages.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brad on <a href="https://www.linkedin.com/in/brad-shepard-asset-based-ltc/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />To learn more about One America products click <a href="https://optimizedins.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Unlocking the Hidden Gems of LTC: Transforming Tax-Deferred Annuities into Tax-Free Benefits with Brad Shepard, One America</itunes:title>
      <itunes:author>Scott Heinila, Brad Shepard</itunes:author>
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      <itunes:duration>00:27:08</itunes:duration>
      <itunes:summary>Scott was joined by Brad Shepard for a virtual episode about Long-Term Care. Fall and the Holidays will be here before you know it and November is LTC Awareness Month.</itunes:summary>
      <itunes:subtitle>Scott was joined by Brad Shepard for a virtual episode about Long-Term Care. Fall and the Holidays will be here before you know it and November is LTC Awareness Month.</itunes:subtitle>
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      <title>Optimizing Client Trust: Beyond Annuities and Into Authentic Relationships with Jason Labrum, CFP®, AIF®</title>
      <description><![CDATA[<p>Scott Heinila welcomed Jason Labrum back to the studio for a discussion on Intelligence Driven Advisers (IDA) holistic and integrated approach to financial planning, which includes in-house CPAs for tax planning, the complexities of annuities, and they share their personal philosophies and lifestyle choices that contribute to a fulfilling life.</p><p>Jason has been helping individuals, families, and businesses with comprehensive financial planning, portfolio management, and business retirement plans since 1998. Jason founded Intelligence Driven Advisers (IDA), in 2009 after spending 12 years with two major Wall Street brokerage firms. Jason has been active in his community serving on the Board of Directors at the Boys & Girls Clubs of Carlsbad and Daybreak Community Church. In 2015 he launched Financial Detox®, a consumer advocacy brand with the mission of delivering transparent and simple financial education to the masses. Jason is the author of Financial Detox® published in 2018 as well as a radio show and podcast which can be accessed on any podcast medium. Jason has contributed to the following publications; Fox Business, CNBC, Forbes, Newsmax Finance, and Investor’s Business Daily. When not pursuing his professional endeavors, Jason spends time with his family and enjoys everything active and outdoors.</p><p>In this episode you will learn the following: </p><ol><li>IDA’s philosophy on financial planning</li><li>Navigating Annuities: Skepticism, Benefits, Rates, Renewals</li><li>The importance of Financial Advisors to prioritize the client’s best interests.</li><li>Jason & Scott’s thoughts on well-being, time optimization, balancing work and life, quality relationships and more. </li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jason on <a href="https://www.linkedin.com/in/jasonlabrum/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Intelligence Driven Advisers click <a href="https://www.idawealth.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 8 Aug 2024 22:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimizing-client-trust-beyond-annuities-and-into-authentic-relationships-with-jason-labrum-cfp-aif-ebRIw_da</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila welcomed Jason Labrum back to the studio for a discussion on Intelligence Driven Advisers (IDA) holistic and integrated approach to financial planning, which includes in-house CPAs for tax planning, the complexities of annuities, and they share their personal philosophies and lifestyle choices that contribute to a fulfilling life.</p><p>Jason has been helping individuals, families, and businesses with comprehensive financial planning, portfolio management, and business retirement plans since 1998. Jason founded Intelligence Driven Advisers (IDA), in 2009 after spending 12 years with two major Wall Street brokerage firms. Jason has been active in his community serving on the Board of Directors at the Boys & Girls Clubs of Carlsbad and Daybreak Community Church. In 2015 he launched Financial Detox®, a consumer advocacy brand with the mission of delivering transparent and simple financial education to the masses. Jason is the author of Financial Detox® published in 2018 as well as a radio show and podcast which can be accessed on any podcast medium. Jason has contributed to the following publications; Fox Business, CNBC, Forbes, Newsmax Finance, and Investor’s Business Daily. When not pursuing his professional endeavors, Jason spends time with his family and enjoys everything active and outdoors.</p><p>In this episode you will learn the following: </p><ol><li>IDA’s philosophy on financial planning</li><li>Navigating Annuities: Skepticism, Benefits, Rates, Renewals</li><li>The importance of Financial Advisors to prioritize the client’s best interests.</li><li>Jason & Scott’s thoughts on well-being, time optimization, balancing work and life, quality relationships and more. </li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jason on <a href="https://www.linkedin.com/in/jasonlabrum/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Intelligence Driven Advisers click <a href="https://www.idawealth.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Optimizing Client Trust: Beyond Annuities and Into Authentic Relationships with Jason Labrum, CFP®, AIF®</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:31:31</itunes:duration>
      <itunes:summary>Scott Heinila welcomed Jason Labrum back to the studio for a discussion on Intelligence Driven Advisers (IDA) holistic and integrated approach to financial planning, which includes in-house CPAs for tax planning, the complexities of annuities, and they share their personal philosophies and lifestyle choices that contribute to a fulfilling life. 
 
Jason has been helping individuals, families, and businesses with comprehensive financial planning, portfolio management, and business retirement plans since 1998. Jason founded Intelligence Driven Advisers (IDA), in 2009 after spending 12 years with two major Wall Street brokerage firms. Jason has been active in his community serving on the Board of Directors at the Boys &amp; Girls Clubs of Carlsbad and Daybreak Community Church. In 2015 he launched Financial Detox®, a consumer advocacy brand with the mission of delivering transparent and simple financial education to the masses. Jason is the author of Financial Detox® published in 2018 as well as a radio show and podcast which can be accessed on any podcast medium. Jason has contributed to the following publications; Fox Business, CNBC, Forbes, Newsmax Finance, and Investor’s Business Daily. When not pursuing his professional endeavors, Jason spends time with his family and enjoys everything active and outdoors. 
 
In this episode you will learn the following:  
IDA’s philosophy on financial planning 
Navigating Annuities: Skepticism, Benefits, Rates, Renewals 
The importance of Financial Advisors to prioritize the client’s best interests. 
Jason &amp; Scott’s thoughts on well-being, time optimization, balancing work and life, quality relationships and more.  
 </itunes:summary>
      <itunes:subtitle>Scott Heinila welcomed Jason Labrum back to the studio for a discussion on Intelligence Driven Advisers (IDA) holistic and integrated approach to financial planning, which includes in-house CPAs for tax planning, the complexities of annuities, and they share their personal philosophies and lifestyle choices that contribute to a fulfilling life. 
 
Jason has been helping individuals, families, and businesses with comprehensive financial planning, portfolio management, and business retirement plans since 1998. Jason founded Intelligence Driven Advisers (IDA), in 2009 after spending 12 years with two major Wall Street brokerage firms. Jason has been active in his community serving on the Board of Directors at the Boys &amp; Girls Clubs of Carlsbad and Daybreak Community Church. In 2015 he launched Financial Detox®, a consumer advocacy brand with the mission of delivering transparent and simple financial education to the masses. Jason is the author of Financial Detox® published in 2018 as well as a radio show and podcast which can be accessed on any podcast medium. Jason has contributed to the following publications; Fox Business, CNBC, Forbes, Newsmax Finance, and Investor’s Business Daily. When not pursuing his professional endeavors, Jason spends time with his family and enjoys everything active and outdoors. 
 
In this episode you will learn the following:  
IDA’s philosophy on financial planning 
Navigating Annuities: Skepticism, Benefits, Rates, Renewals 
The importance of Financial Advisors to prioritize the client’s best interests. 
Jason &amp; Scott’s thoughts on well-being, time optimization, balancing work and life, quality relationships and more.  
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      <title>Mastering Time: Strategies for Personal and Professional Optimization with David Buck</title>
      <description><![CDATA[<p>Scott invited David Buck to join the virtual studio for the latest episode to discuss David’s philosophy on time management, emphasizing the proactive nature of "time optimization" over the reactive concept of "time management."</p><p>In 35+ years of business development, David developed a strong awareness of what it took for people to be productive and efficient, not just busy. He also personally sought to gain a balance of having a successful career along with the ability to pursue a meaningful personal life.</p><p>That led David to start Kairos Management Solutions, and then the Infinity Lifestyle Design program, focusing all his attention to guide business professionals who struggle with a lack of flexibility in their life to gain more quality personal time. Dave helps his clients craft a strategy around their current management of time, and then define a lifestyle of intention, ease, and joy.</p><p>In April 2024, David will release his first book called, The Time Optimized Life. The book reframes the reactive nature of time management and replaces it with a proactive method of time optimization.</p><p>In this episode you will learn the following: </p><ol><li>David Buck's Background</li><li>Time Management Philosophy</li><li>Client and Advisor Work</li><li>Practical Tools and Book Buck's book, "The Time Optimized Life,"</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with David Buck on <a href="https://www.linkedin.com/in/davidsbuck/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Infinity Lifestyle Design click <a href="https://infinitylifestyledesign.com" target="_blank">here</a><br />Order The Time-Optimized Life click <a target="_blank" href="https://infinitylifestyledesign.com/the-time-optimized-life-book/   "><strong>here</strong></a></p><p>Download and work through the Life Purpose Statement click <a href="https://infinitylifestyledesign.com/life-purpose/" target="_blank">here</a><br />Download the first chapter of The Time-Optimized Life click <a href="https://infinitylifestyledesign.com/get-chapter-1/" target="_blank"><strong>here</strong></a> </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 25 Jul 2024 22:00:00 +0000</pubDate>
      <author>David Buck, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/mastering-time-strategies-for-personal-and-professional-optimization-with-david-buck-E8j2FQ2U</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott invited David Buck to join the virtual studio for the latest episode to discuss David’s philosophy on time management, emphasizing the proactive nature of "time optimization" over the reactive concept of "time management."</p><p>In 35+ years of business development, David developed a strong awareness of what it took for people to be productive and efficient, not just busy. He also personally sought to gain a balance of having a successful career along with the ability to pursue a meaningful personal life.</p><p>That led David to start Kairos Management Solutions, and then the Infinity Lifestyle Design program, focusing all his attention to guide business professionals who struggle with a lack of flexibility in their life to gain more quality personal time. Dave helps his clients craft a strategy around their current management of time, and then define a lifestyle of intention, ease, and joy.</p><p>In April 2024, David will release his first book called, The Time Optimized Life. The book reframes the reactive nature of time management and replaces it with a proactive method of time optimization.</p><p>In this episode you will learn the following: </p><ol><li>David Buck's Background</li><li>Time Management Philosophy</li><li>Client and Advisor Work</li><li>Practical Tools and Book Buck's book, "The Time Optimized Life,"</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with David Buck on <a href="https://www.linkedin.com/in/davidsbuck/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Infinity Lifestyle Design click <a href="https://infinitylifestyledesign.com" target="_blank">here</a><br />Order The Time-Optimized Life click <a target="_blank" href="https://infinitylifestyledesign.com/the-time-optimized-life-book/   "><strong>here</strong></a></p><p>Download and work through the Life Purpose Statement click <a href="https://infinitylifestyledesign.com/life-purpose/" target="_blank">here</a><br />Download the first chapter of The Time-Optimized Life click <a href="https://infinitylifestyledesign.com/get-chapter-1/" target="_blank"><strong>here</strong></a> </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Mastering Time: Strategies for Personal and Professional Optimization with David Buck</itunes:title>
      <itunes:author>David Buck, Scott Heinila</itunes:author>
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      <itunes:duration>00:36:17</itunes:duration>
      <itunes:summary>Scott invited David Buck to join the virtual studio for the latest episode to discuss David’s philosophy on time management, emphasizing the proactive nature of &quot;time optimization&quot; over the reactive concept of &quot;time management.&quot; 


In 35+ years of business development, David developed a strong awareness of what it took for people to be productive and efficient, not just busy. He also personally sought to gain a balance of having a successful career along with the ability to pursue a meaningful personal life.  

  

That led David to start Kairos Management Solutions, and then the Infinity Lifestyle Design program, focusing all his attention to guide business professionals who struggle with a lack of flexibility in their life to gain more quality personal time. Dave helps his clients craft a strategy around their current management of time, and then define a lifestyle of intention, ease, and joy. 

  

In April 2024, David will release his first book called, The Time Optimized Life. The book reframes the reactive nature of time management and replaces it with a proactive method of time optimization. 

 

In this episode you will learn the following:  

 

David Buck&apos;s Background  

Time Management Philosophy  

Client and Advisor Work 

Practical Tools and Book Buck&apos;s book, &quot;The Time Optimized Life,&quot;  </itunes:summary>
      <itunes:subtitle>Scott invited David Buck to join the virtual studio for the latest episode to discuss David’s philosophy on time management, emphasizing the proactive nature of &quot;time optimization&quot; over the reactive concept of &quot;time management.&quot; 


In 35+ years of business development, David developed a strong awareness of what it took for people to be productive and efficient, not just busy. He also personally sought to gain a balance of having a successful career along with the ability to pursue a meaningful personal life.  

  

That led David to start Kairos Management Solutions, and then the Infinity Lifestyle Design program, focusing all his attention to guide business professionals who struggle with a lack of flexibility in their life to gain more quality personal time. Dave helps his clients craft a strategy around their current management of time, and then define a lifestyle of intention, ease, and joy. 

  

In April 2024, David will release his first book called, The Time Optimized Life. The book reframes the reactive nature of time management and replaces it with a proactive method of time optimization. 

 

In this episode you will learn the following:  

 

David Buck&apos;s Background  

Time Management Philosophy  

Client and Advisor Work 

Practical Tools and Book Buck&apos;s book, &quot;The Time Optimized Life,&quot;  </itunes:subtitle>
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      <itunes:episode>109</itunes:episode>
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      <title>Unlocking Retirement Success: Inside Athene&apos;s Rise to the Top with Jay Rosencrance</title>
      <description><![CDATA[<p>Scott welcomed Jay Rosencrance, RICP, WMCPin studio for a discussion on annuities and the history of Athene. Jay is the VP/Relationship Manager at Athene. </p><p>Jay the VP/Relationship Manager for Athene covering accounts across the country. He has spent bulk of his 32 year career involved in retirement income planning. Prior to Athene, he worked at Genworth Financial as VP, Sports and Entertainment, where he worked on post career income planning for professional athletes. Before that, he was a Master Black Belt at GE Transportation Systems. He finds that wherever he has worked, he bring three key strengths to the table: strong interpersonal skills (team player), detail oriented with strong analytical and problem solving skills, and the ability to succeed through a strong work ethic. When not working, he loves to spend time with his wife of 32 years (Amy), and their 2 children (Sean - 25, and Erin - 22). He also enjoy running, and has completed 10 marathons.</p><p>In the episode, you will learn the following:</p><ol><li>The Athene story – Innovative products, distribution channels</li><li>Athene's technological advancements, such as e-applications and index strategy presets, which streamline processes and benefit consumers.</li><li>Planning strategies like partial Roth conversions, emphasizing tax benefits and the mechanics of recharacterizing traditional IRAs into Roth IRAs within Athene products.</li><li>Athene Connect is a valuable resource for advisors, offering tools, webinars, and sales kits to enhance their practice and better serve clients.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect Jay with on <a href="https://www.linkedin.com/in/jayrosencrance/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Athene click <a href="https://www.athene.com/producer" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p><p> </p><p>Disclosures:</p><p><i>Guarantees provided by annuities are subject to the financial strength and claims paying ability of the issuing insurance company.</i></p><p><i>Any information regarding taxation contained herein is based on our understanding of current tax law, which is subject to change</i></p><p><i>and differing interpretations. This information should not be relied on as tax, legal or financial advice and cannot be used by any taxpayer for the purposes of avoiding penalties under the Internal Revenue Code. We recommend that taxpayers consult with their tax or legal professionals for applicability to their personal circumstances. Under current tax law, the Internal Revenue Code already provides tax deferral to qualified money, so there is no additional tax benefit obtained by funding a qualified contract, such as an IRA, with an annuity; consider the other benefits provided by an annuity, such as lifetime income and a Death Benefit.</i></p><p><i>Required Minimum Distribution as defined by Internal Revenue Code Section 401(a)(9).</i></p><p> </p><p><i>A diversified allocation does not ensure positive interest credits in any given year.</i></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 11 Jul 2024 22:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/unlocking-retirement-success-inside-athenes-rise-to-the-top-with-jay-rosencrance-f4lCv2id</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott welcomed Jay Rosencrance, RICP, WMCPin studio for a discussion on annuities and the history of Athene. Jay is the VP/Relationship Manager at Athene. </p><p>Jay the VP/Relationship Manager for Athene covering accounts across the country. He has spent bulk of his 32 year career involved in retirement income planning. Prior to Athene, he worked at Genworth Financial as VP, Sports and Entertainment, where he worked on post career income planning for professional athletes. Before that, he was a Master Black Belt at GE Transportation Systems. He finds that wherever he has worked, he bring three key strengths to the table: strong interpersonal skills (team player), detail oriented with strong analytical and problem solving skills, and the ability to succeed through a strong work ethic. When not working, he loves to spend time with his wife of 32 years (Amy), and their 2 children (Sean - 25, and Erin - 22). He also enjoy running, and has completed 10 marathons.</p><p>In the episode, you will learn the following:</p><ol><li>The Athene story – Innovative products, distribution channels</li><li>Athene's technological advancements, such as e-applications and index strategy presets, which streamline processes and benefit consumers.</li><li>Planning strategies like partial Roth conversions, emphasizing tax benefits and the mechanics of recharacterizing traditional IRAs into Roth IRAs within Athene products.</li><li>Athene Connect is a valuable resource for advisors, offering tools, webinars, and sales kits to enhance their practice and better serve clients.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect Jay with on <a href="https://www.linkedin.com/in/jayrosencrance/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Athene click <a href="https://www.athene.com/producer" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p><p> </p><p>Disclosures:</p><p><i>Guarantees provided by annuities are subject to the financial strength and claims paying ability of the issuing insurance company.</i></p><p><i>Any information regarding taxation contained herein is based on our understanding of current tax law, which is subject to change</i></p><p><i>and differing interpretations. This information should not be relied on as tax, legal or financial advice and cannot be used by any taxpayer for the purposes of avoiding penalties under the Internal Revenue Code. We recommend that taxpayers consult with their tax or legal professionals for applicability to their personal circumstances. Under current tax law, the Internal Revenue Code already provides tax deferral to qualified money, so there is no additional tax benefit obtained by funding a qualified contract, such as an IRA, with an annuity; consider the other benefits provided by an annuity, such as lifetime income and a Death Benefit.</i></p><p><i>Required Minimum Distribution as defined by Internal Revenue Code Section 401(a)(9).</i></p><p> </p><p><i>A diversified allocation does not ensure positive interest credits in any given year.</i></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Unlocking Retirement Success: Inside Athene&apos;s Rise to the Top with Jay Rosencrance</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:54:02</itunes:duration>
      <itunes:summary>Scott welcomed Jay Rosencrance, RICP, WMCP in studio for a discussion on annuities and the history of Athene. Jay is the VP/Relationship Manager at Athene.  

 

In the episode, you will learn the following: 

 

The Athene story – Innovative products, distribution channels 

Athene&apos;s technological advancements, such as e-applications and index strategy presets, which streamline processes and benefit consumers. 

Planning strategies like partial Roth conversions, emphasizing tax benefits and the mechanics of recharacterizing traditional IRAs into Roth IRAs within Athene products. 

Athene Connect is a valuable resource for advisors, offering tools, webinars, and sales kits to enhance their practice and better serve clients. 

 

Guarantees provided by annuities are subject to the financial strength and claims paying ability of the issuing insurance company. 

  

Any information regarding taxation contained herein is based on our understanding of current tax law, which is subject to change  

and differing interpretations. This information should not be relied on as tax, legal or financial advice and cannot be used by any taxpayer for the purposes of avoiding penalties under the Internal Revenue Code. We recommend that taxpayers consult with their tax or legal professionals for applicability to their personal circumstances. Under current tax law, the Internal Revenue Code already provides tax deferral to qualified money, so there is no additional tax benefit obtained by funding a qualified contract, such as an IRA, with an annuity; consider the other benefits provided by an annuity, such as lifetime income and a Death Benefit. 

  

Required Minimum Distribution as defined by Internal Revenue Code Section 401(a)(9). 

  

A diversified allocation does not ensure positive interest credits in any given year. 

 </itunes:summary>
      <itunes:subtitle>Scott welcomed Jay Rosencrance, RICP, WMCP in studio for a discussion on annuities and the history of Athene. Jay is the VP/Relationship Manager at Athene.  

 

In the episode, you will learn the following: 

 

The Athene story – Innovative products, distribution channels 

Athene&apos;s technological advancements, such as e-applications and index strategy presets, which streamline processes and benefit consumers. 

Planning strategies like partial Roth conversions, emphasizing tax benefits and the mechanics of recharacterizing traditional IRAs into Roth IRAs within Athene products. 

Athene Connect is a valuable resource for advisors, offering tools, webinars, and sales kits to enhance their practice and better serve clients. 

 

Guarantees provided by annuities are subject to the financial strength and claims paying ability of the issuing insurance company. 

  

Any information regarding taxation contained herein is based on our understanding of current tax law, which is subject to change  

and differing interpretations. This information should not be relied on as tax, legal or financial advice and cannot be used by any taxpayer for the purposes of avoiding penalties under the Internal Revenue Code. We recommend that taxpayers consult with their tax or legal professionals for applicability to their personal circumstances. Under current tax law, the Internal Revenue Code already provides tax deferral to qualified money, so there is no additional tax benefit obtained by funding a qualified contract, such as an IRA, with an annuity; consider the other benefits provided by an annuity, such as lifetime income and a Death Benefit. 

  

Required Minimum Distribution as defined by Internal Revenue Code Section 401(a)(9). 

  

A diversified allocation does not ensure positive interest credits in any given year. 

 </itunes:subtitle>
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      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>108</itunes:episode>
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      <title>Optimizing Long-Term Care: Insights for Financial Advisors and Affluent Clients with Brian Ott</title>
      <description><![CDATA[<p>Scott welcomed Brian Ott to the studio along with Nick Bernatowicz to discuss the importance and intricacies of long-term care (LTC) planning. </p><p>Brian Ott, RICP, CLTC, is founder and president of 525 Advisors LLC, an independent insurance agency that specializes in asset-based long-term care insurance planning. He is also the host of Long-Term Care Radio which is aired in multiple markets and produced as a weekly podcast. Brian has been recognized nationally as a top producer and continues to build his practice through marketing focused on education.</p><p>In this episode you’ll learn the following: </p><ol><li>Specialization in Financial Services: The conversation highlights the value of specialization in financial advising, comparing the resurgence of specialized shops like butchers and cheese stores to the need for specialized financial services.</li><li>Challenges with Long-term Care Insurance (LTCI): LTCI is often avoided due to its complexity and the reluctance of advisors to have personal, emotionally charged conversations. The history and evolution of LTCI from the 1970s to now were discussed.</li><li>Affluent Clients & LTCI: The discussion explores why affluent clients, often overlooked for LTCI, actually benefit from it due to leverage, tax savings, and efficient asset management. The concept of "asset-based" LTCI is emphasized as a better self-insurance method.</li><li>Education and Awareness: Brian Ott stresses the importance of educating both advisors and clients about LTCI, noting that personal experiences with long-term care often drive interest and understanding of its value.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brian on <a href="https://www.linkedin.com/in/brian-ott-ricp-cltc-59b34925/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on 525 Advisors click <a href="https://www.525longtermcare.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 20 Jun 2024 22:00:00 +0000</pubDate>
      <author>Brian Ott, Nick Bernatowicz, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimizing-long-term-care-insights-for-financial-advisors-and-affluent-clients-with-brian-ott-J_4gWF_e</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott welcomed Brian Ott to the studio along with Nick Bernatowicz to discuss the importance and intricacies of long-term care (LTC) planning. </p><p>Brian Ott, RICP, CLTC, is founder and president of 525 Advisors LLC, an independent insurance agency that specializes in asset-based long-term care insurance planning. He is also the host of Long-Term Care Radio which is aired in multiple markets and produced as a weekly podcast. Brian has been recognized nationally as a top producer and continues to build his practice through marketing focused on education.</p><p>In this episode you’ll learn the following: </p><ol><li>Specialization in Financial Services: The conversation highlights the value of specialization in financial advising, comparing the resurgence of specialized shops like butchers and cheese stores to the need for specialized financial services.</li><li>Challenges with Long-term Care Insurance (LTCI): LTCI is often avoided due to its complexity and the reluctance of advisors to have personal, emotionally charged conversations. The history and evolution of LTCI from the 1970s to now were discussed.</li><li>Affluent Clients & LTCI: The discussion explores why affluent clients, often overlooked for LTCI, actually benefit from it due to leverage, tax savings, and efficient asset management. The concept of "asset-based" LTCI is emphasized as a better self-insurance method.</li><li>Education and Awareness: Brian Ott stresses the importance of educating both advisors and clients about LTCI, noting that personal experiences with long-term care often drive interest and understanding of its value.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brian on <a href="https://www.linkedin.com/in/brian-ott-ricp-cltc-59b34925/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on 525 Advisors click <a href="https://www.525longtermcare.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
      <enclosure length="33178026" type="audio/mpeg" url="https://cdn.simplecast.com/audio/9907544e-f3c2-496d-9fb0-96169a1cdc38/episodes/a039b53c-c5e7-4bc5-9a93-b5beaa1f82c5/audio/8ae8d564-18e7-46dd-aadf-5c44e05203b6/default_tc.mp3?aid=rss_feed&amp;feed=FSp6Mw1y"/>
      <itunes:title>Optimizing Long-Term Care: Insights for Financial Advisors and Affluent Clients with Brian Ott</itunes:title>
      <itunes:author>Brian Ott, Nick Bernatowicz, Scott Heinila</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:33</itunes:duration>
      <itunes:summary>Scott welcomed Brian Ott to the studio along with Nick Bernatowicz to discuss the importance and intricacies of long-term care (LTC) planning. 

 
Brian Ott, RICP, CLTC, is founder and president of 525 Advisors LLC, an independent insurance agency that specializes in asset-based long-term care insurance planning. He is also the host of Long-Term Care Radio which is aired in multiple markets and produced as a weekly podcast. Brian has been recognized nationally as a top producer and continues to build his practice through marketing focused on education. 

 

 

In this episode you’ll learn the following:  

Specialization in Financial Services: The conversation highlights the value of specialization in financial advising, comparing the resurgence of specialized shops like butchers and cheese stores to the need for specialized financial services. 

Challenges with Long-term Care Insurance (LTCI): LTCI is often avoided due to its complexity and the reluctance of advisors to have personal, emotionally charged conversations. The history and evolution of LTCI from the 1970s to now were discussed. 

Affluent Clients &amp; LTCI: The discussion explores why affluent clients, often overlooked for LTCI, actually benefit from it due to leverage, tax savings, and efficient asset management. The concept of &quot;asset-based&quot; LTCI is emphasized as a better self-insurance method. 

Education and Awareness: Brian Ott stresses the importance of educating both advisors and clients about LTCI, noting that personal experiences with long-term care often drive interest and understanding of its value. 

 </itunes:summary>
      <itunes:subtitle>Scott welcomed Brian Ott to the studio along with Nick Bernatowicz to discuss the importance and intricacies of long-term care (LTC) planning. 

 
Brian Ott, RICP, CLTC, is founder and president of 525 Advisors LLC, an independent insurance agency that specializes in asset-based long-term care insurance planning. He is also the host of Long-Term Care Radio which is aired in multiple markets and produced as a weekly podcast. Brian has been recognized nationally as a top producer and continues to build his practice through marketing focused on education. 

 

 

In this episode you’ll learn the following:  

Specialization in Financial Services: The conversation highlights the value of specialization in financial advising, comparing the resurgence of specialized shops like butchers and cheese stores to the need for specialized financial services. 

Challenges with Long-term Care Insurance (LTCI): LTCI is often avoided due to its complexity and the reluctance of advisors to have personal, emotionally charged conversations. The history and evolution of LTCI from the 1970s to now were discussed. 

Affluent Clients &amp; LTCI: The discussion explores why affluent clients, often overlooked for LTCI, actually benefit from it due to leverage, tax savings, and efficient asset management. The concept of &quot;asset-based&quot; LTCI is emphasized as a better self-insurance method. 

Education and Awareness: Brian Ott stresses the importance of educating both advisors and clients about LTCI, noting that personal experiences with long-term care often drive interest and understanding of its value. 

 </itunes:subtitle>
      <itunes:keywords>financial advisor, 525 advisors, retirement planning, optimized advisor, taxes, insurance planning, tax savings, insurance, ltc, ltc expert, life insurance planning, long-term care, optimized insurance planning</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>107</itunes:episode>
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      <title>Unlocking Annuity Potential: Innovations, Strategies, and Legacy Planning with Paul Garofoli, The Standard</title>
      <description><![CDATA[<p>In this episode, Scott welcomed Paul Garofoli to the studio to discuss annuities. Paul Garofoli, Annuity Regional Sales Director for the Standard, has a 40-year career touching upon all aspects of our industry, especially independent distribution. Nicknamed the “Annuity King,” his enthusiasm is legendary. A nationally recognized speaker, Paul is known for his entertaining presentations.</p><p>Most recently, Paul was the recipient of the NAILBA ID 20 Award, honoring a diverse group of insurance professionals who are the most fascinating trailblazers, change-makers or architects shaping the future of independent distribution.</p><ol><li>Annuity Market Dynamics: Paul highlights the recent surge in the annuity market due to rising interest rates and increased acceptance of annuities as a valuable asset class by various financial institutions and the general public.</li><li>The Standard's Offerings: The Standard provides diversified financial products including group insurance, disability insurance, retirement plans, and annuities. Notably, they offer annuities up to age 93 and are Medicaid-friendly with unique features for elder care.</li><li>Enhanced Choice Index Plus: This new product suite includes multiple S&P 500-based indices and a proprietary index, offering competitive rates and a unique death benefit rider (Legacy Max) that compounds at 6%, providing substantial legacy benefits.</li><li>Consumer-Centric Features: The Standard's annuities come with consumer-friendly options like full account value upon death, spousal continuation benefits, and options for beneficiaries to manage the death benefit in a tax-efficient manner.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paul on <a href="https://www.linkedin.com/in/paulgarofoli/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Standard click <a href="https://www.standard.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 6 Jun 2024 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Paul Garofoli</author>
      <link>https://optimizedadvisorpodcast.com/episodes/unlocking-annuity-potential-innovations-strategies-and-legacy-planning-with-paul-garofoli-the-standard-oywV2CrM</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>In this episode, Scott welcomed Paul Garofoli to the studio to discuss annuities. Paul Garofoli, Annuity Regional Sales Director for the Standard, has a 40-year career touching upon all aspects of our industry, especially independent distribution. Nicknamed the “Annuity King,” his enthusiasm is legendary. A nationally recognized speaker, Paul is known for his entertaining presentations.</p><p>Most recently, Paul was the recipient of the NAILBA ID 20 Award, honoring a diverse group of insurance professionals who are the most fascinating trailblazers, change-makers or architects shaping the future of independent distribution.</p><ol><li>Annuity Market Dynamics: Paul highlights the recent surge in the annuity market due to rising interest rates and increased acceptance of annuities as a valuable asset class by various financial institutions and the general public.</li><li>The Standard's Offerings: The Standard provides diversified financial products including group insurance, disability insurance, retirement plans, and annuities. Notably, they offer annuities up to age 93 and are Medicaid-friendly with unique features for elder care.</li><li>Enhanced Choice Index Plus: This new product suite includes multiple S&P 500-based indices and a proprietary index, offering competitive rates and a unique death benefit rider (Legacy Max) that compounds at 6%, providing substantial legacy benefits.</li><li>Consumer-Centric Features: The Standard's annuities come with consumer-friendly options like full account value upon death, spousal continuation benefits, and options for beneficiaries to manage the death benefit in a tax-efficient manner.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paul on <a href="https://www.linkedin.com/in/paulgarofoli/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Standard click <a href="https://www.standard.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
      <enclosure length="38172632" type="audio/mpeg" url="https://cdn.simplecast.com/audio/9907544e-f3c2-496d-9fb0-96169a1cdc38/episodes/0efed3a9-c382-4d92-9ae4-7b2586e300e4/audio/efc9293a-5abb-4067-96bb-05fe1ef8c5ee/default_tc.mp3?aid=rss_feed&amp;feed=FSp6Mw1y"/>
      <itunes:title>Unlocking Annuity Potential: Innovations, Strategies, and Legacy Planning with Paul Garofoli, The Standard</itunes:title>
      <itunes:author>Scott Heinila, Paul Garofoli</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:45</itunes:duration>
      <itunes:summary>In this episode, Scott welcomed Paul Garofoli to the studio to discuss annuities. Paul Garofoli, Annuity Regional Sales Director for the Standard, has a 40-year career touching upon all aspects of our industry, especially independent distribution. Nicknamed the “Annuity King,” his enthusiasm is legendary. A nationally recognized speaker, Paul is known for his entertaining presentations. 

Most recently, Paul was the recipient of the NAILBA ID 20 Award, honoring a diverse group of insurance professionals who are the most fascinating trailblazers, change-makers or architects shaping the future of independent distribution. 

 

 

Annuity Market Dynamics: Paul highlights the recent surge in the annuity market due to rising interest rates and increased acceptance of annuities as a valuable asset class by various financial institutions and the general public. 

The Standard&apos;s Offerings: The Standard provides diversified financial products including group insurance, disability insurance, retirement plans, and annuities. Notably, they offer annuities up to age 93 and are Medicaid-friendly with unique features for elder care. 

Enhanced Choice Index Plus: This new product suite includes multiple S&amp;P 500-based indices and a proprietary index, offering competitive rates and a unique death benefit rider (Legacy Max) that compounds at 6%, providing substantial legacy benefits. 

Consumer-Centric Features: The Standard&apos;s annuities come with consumer-friendly options like full account value upon death, spousal continuation benefits, and options for beneficiaries to manage the death benefit in a tax-efficient manner. </itunes:summary>
      <itunes:subtitle>In this episode, Scott welcomed Paul Garofoli to the studio to discuss annuities. Paul Garofoli, Annuity Regional Sales Director for the Standard, has a 40-year career touching upon all aspects of our industry, especially independent distribution. Nicknamed the “Annuity King,” his enthusiasm is legendary. A nationally recognized speaker, Paul is known for his entertaining presentations. 

Most recently, Paul was the recipient of the NAILBA ID 20 Award, honoring a diverse group of insurance professionals who are the most fascinating trailblazers, change-makers or architects shaping the future of independent distribution. 

 

 

Annuity Market Dynamics: Paul highlights the recent surge in the annuity market due to rising interest rates and increased acceptance of annuities as a valuable asset class by various financial institutions and the general public. 

The Standard&apos;s Offerings: The Standard provides diversified financial products including group insurance, disability insurance, retirement plans, and annuities. Notably, they offer annuities up to age 93 and are Medicaid-friendly with unique features for elder care. 

Enhanced Choice Index Plus: This new product suite includes multiple S&amp;P 500-based indices and a proprietary index, offering competitive rates and a unique death benefit rider (Legacy Max) that compounds at 6%, providing substantial legacy benefits. 

Consumer-Centric Features: The Standard&apos;s annuities come with consumer-friendly options like full account value upon death, spousal continuation benefits, and options for beneficiaries to manage the death benefit in a tax-efficient manner. </itunes:subtitle>
      <itunes:keywords>annuity rates, financial advisor, retirement planning, interest rates, optimized advisor, annuities, optimized advisor podcast, the standard, insurance planning, insurance professional, insurance marketing, optimized insurance planning, insurance planner</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>106</itunes:episode>
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      <title>Optimize Your Connection: Building Trust and Emotional Engagement in Seminar Marketing with Lara Galloway</title>
      <description><![CDATA[<p>Part 2 with Lara Galloway: </p><p>In this episode Scott was joined by Lara Galloway virtually to discuss building trust and emotional connection in the seminar marketing world.  At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leveraged her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Now, Lara is the Chief Marketing Officer at Goldstone Financial Group.</p><p>Her entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove's employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck.</p><p> </p><p>In this episode you will learn the following:</p><ol><li>The significance of connecting with clients on an emotional level, understanding their needs, and building trust through education and rapport.</li><li>Best practices for both physical and digital workshops, highlighting the value of engaging the audience, asking questions, and using polls to foster interaction.</li><li>The upcoming wealth transfer from boomers to Gen X and women, emphasizing the need for advisors to adapt their approach to connect with these demographics.</li><li>The role of ongoing communication, such as drip campaigns and social media content, in nurturing client relationships and staying top of mind.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Lara on <a href="https://www.linkedin.com/in/laragalloway/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more about White Glove click <a href="https://www.whiteglove.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 23 May 2024 22:00:00 +0000</pubDate>
      <author>Lara Galloway, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimize-your-connection-building-trust-and-emotional-engagement-in-seminar-marketing-with-lara-galloway-r7_lvgHn</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Part 2 with Lara Galloway: </p><p>In this episode Scott was joined by Lara Galloway virtually to discuss building trust and emotional connection in the seminar marketing world.  At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leveraged her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Now, Lara is the Chief Marketing Officer at Goldstone Financial Group.</p><p>Her entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove's employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck.</p><p> </p><p>In this episode you will learn the following:</p><ol><li>The significance of connecting with clients on an emotional level, understanding their needs, and building trust through education and rapport.</li><li>Best practices for both physical and digital workshops, highlighting the value of engaging the audience, asking questions, and using polls to foster interaction.</li><li>The upcoming wealth transfer from boomers to Gen X and women, emphasizing the need for advisors to adapt their approach to connect with these demographics.</li><li>The role of ongoing communication, such as drip campaigns and social media content, in nurturing client relationships and staying top of mind.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Lara on <a href="https://www.linkedin.com/in/laragalloway/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more about White Glove click <a href="https://www.whiteglove.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
      <enclosure length="27719903" type="audio/mpeg" url="https://cdn.simplecast.com/audio/9907544e-f3c2-496d-9fb0-96169a1cdc38/episodes/32c52aa0-0ae1-445e-9cf5-a00359601d42/audio/944a8e48-dcee-41d0-b66f-9bb4386ec03f/default_tc.mp3?aid=rss_feed&amp;feed=FSp6Mw1y"/>
      <itunes:title>Optimize Your Connection: Building Trust and Emotional Engagement in Seminar Marketing with Lara Galloway</itunes:title>
      <itunes:author>Lara Galloway, Scott Heinila</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:52</itunes:duration>
      <itunes:summary>Part 2 with Lara Galloway:  

 

In this episode Scott was joined by Lara Galloway virtually to discuss building trust and emotional connection in the seminar marketing world.  At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leveraged her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Now, Lara is the Chief Marketing Officer at Goldstone Financial Group. 

 

Her entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove&apos;s employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck. 

 

In this episode you will learn the following: 

 

The significance of connecting with clients on an emotional level, understanding their needs, and building trust through education and rapport. 

Best practices for both physical and digital workshops, highlighting the value of engaging the audience, asking questions, and using polls to foster interaction. 

The upcoming wealth transfer from boomers to Gen X and women, emphasizing the need for advisors to adapt their approach to connect with these demographics. 

The role of ongoing communication, such as drip campaigns and social media content, in nurturing client relationships and staying top of mind. </itunes:summary>
      <itunes:subtitle>Part 2 with Lara Galloway:  

 

In this episode Scott was joined by Lara Galloway virtually to discuss building trust and emotional connection in the seminar marketing world.  At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leveraged her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Now, Lara is the Chief Marketing Officer at Goldstone Financial Group. 

 

Her entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove&apos;s employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck. 

 

In this episode you will learn the following: 

 

The significance of connecting with clients on an emotional level, understanding their needs, and building trust through education and rapport. 

Best practices for both physical and digital workshops, highlighting the value of engaging the audience, asking questions, and using polls to foster interaction. 

The upcoming wealth transfer from boomers to Gen X and women, emphasizing the need for advisors to adapt their approach to connect with these demographics. 

The role of ongoing communication, such as drip campaigns and social media content, in nurturing client relationships and staying top of mind. </itunes:subtitle>
      <itunes:keywords>business optimization, seminar marketing, financial advisor, financial planning, retirement planning, optimized advisor, optimized advisor podcast, client relationship, white glove seminars, financial adviser, estate planning seminars, client marketing, optimized insurance planning, life insurance</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>105</itunes:episode>
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      <title>Mastering Seminar Marketing and Building Trust Through Estate Planning with Lara Galloway</title>
      <description><![CDATA[<p>In this episode Scott was joined by Lara Galloway, virtually, to discuss seminar marketing and estate planning. At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leverages her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Since the recording, Lara changed jobs and is now the Chief Marketing Officer at Goldstone Financial Group.</p><p>Lara's entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove's employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck.</p><p>In this episode you will learn the following:</p><ol><li>The importance of humanizing marketing efforts, whether in-person or virtual, and provide tips for success in both formats.</li><li>Success metrics for seminar marketing are discussed, emphasizing the need for realistic expectations and continuous improvement.</li><li>The scalability of workshops through automation and the importance of effective follow-up to convert leads.</li><li>Dive Into White Glove's resources, such as coaching, webinars, and the Fast Podcast, to enhance seminar marketing strategies and grow one's business effectively.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Lara on <a href="https://www.linkedin.com/in/laragalloway/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more about White Glove click <a href="https://www.whiteglove.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 9 May 2024 22:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/mastering-seminar-marketing-and-building-trust-through-estate-planning-with-lara-galloway-wtyrDUmW</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>In this episode Scott was joined by Lara Galloway, virtually, to discuss seminar marketing and estate planning. At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leverages her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Since the recording, Lara changed jobs and is now the Chief Marketing Officer at Goldstone Financial Group.</p><p>Lara's entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove's employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck.</p><p>In this episode you will learn the following:</p><ol><li>The importance of humanizing marketing efforts, whether in-person or virtual, and provide tips for success in both formats.</li><li>Success metrics for seminar marketing are discussed, emphasizing the need for realistic expectations and continuous improvement.</li><li>The scalability of workshops through automation and the importance of effective follow-up to convert leads.</li><li>Dive Into White Glove's resources, such as coaching, webinars, and the Fast Podcast, to enhance seminar marketing strategies and grow one's business effectively.</li></ol><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Lara on <a href="https://www.linkedin.com/in/laragalloway/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more about White Glove click <a href="https://www.whiteglove.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Mastering Seminar Marketing and Building Trust Through Estate Planning with Lara Galloway</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:42:43</itunes:duration>
      <itunes:summary>In this episode Scott was joined by Lara Galloway virtually to discuss seminar marketing and estate planning. At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leverages her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Since the recording, Lara changed jobs and is now the Chief Marketing Officer at Goldstone Financial Group.

Lara&apos;s entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove&apos;s employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck.

In this episode you will learn the following:

The importance of humanizing marketing efforts, whether in-person or virtual, and provide tips for success in both formats.
Success metrics for seminar marketing are discussed, emphasizing the need for realistic expectations and continuous improvement.
The scalability of workshops through automation and the importance of effective follow-up to convert leads.
Dive Into White Glove&apos;s resources, such as coaching, webinars, and the Fast Podcast, to enhance seminar marketing strategies and grow one&apos;s business effectively.

</itunes:summary>
      <itunes:subtitle>In this episode Scott was joined by Lara Galloway virtually to discuss seminar marketing and estate planning. At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leverages her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Since the recording, Lara changed jobs and is now the Chief Marketing Officer at Goldstone Financial Group.

Lara&apos;s entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove&apos;s employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck.

In this episode you will learn the following:

The importance of humanizing marketing efforts, whether in-person or virtual, and provide tips for success in both formats.
Success metrics for seminar marketing are discussed, emphasizing the need for realistic expectations and continuous improvement.
The scalability of workshops through automation and the importance of effective follow-up to convert leads.
Dive Into White Glove&apos;s resources, such as coaching, webinars, and the Fast Podcast, to enhance seminar marketing strategies and grow one&apos;s business effectively.

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      <title>Mastering Behavioral Finance: Unpacking Investor Biases with Anthony Nizzi, GILICO</title>
      <description><![CDATA[<p>Scott welcomed back Anthony Nizzi to the podcast studio to discuss behavioral finance.</p><p>The conversation delved into various biases that can impact decision-making in financial planning and highlighted the importance of understanding these biases to better serve our clients.</p><p>In this episode you will learn the following:</p><ol><li>Biases such as anchor bias, ambiguity aversion, myopic loss aversion, and herding bias, and explain how these biases influence decision-making in investments.</li><li>Anthony shares examples and stories to illustrate these biases, emphasizing the importance of working with a financial advisor to make rational decisions based on long-term goals.</li><li>He recommends "The Behavioral Investor" book and highlights his accreditation as a behavioral finance professional from the College for Financial Planning.</li><li>Anthony provides his contact information for further inquiries and encourages listeners to subscribe, like, share, and leave feedback on the podcast.</li></ol><p>Anthony is responsible for developing and executing sales strategies with Guaranty’s key partners as well as crafting simplified sales concepts for our financial representatives. In 2022 Anthony earned his Accredited Behavioral Finance Professional Designation from the College for Financial Planning. This unique program is devoted to understanding the nature and role psychological biases and emotions play in the decision-making process in an uncertain environment. Through this program Anthony has learned how to help financial advisors recognize these behaviors in themselves and their clients and provide solutions to mitigate client financial behaviors. Anthony earned his bachelor’s degree in Business Administration from AIB College of Business, holds FINRA Series 6, 63, and 26 licenses as well as Iowa Life & Health Insurance Licenses.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Anthony  on <a href="https://www.linkedin.com/in/anthony-nizzi-abfp%E2%84%A2-aams%C2%AE-0605b891/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 18 Apr 2024 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Anthony Nizzi</author>
      <link>https://optimizedadvisorpodcast.com/episodes/mastering-behavioral-finance-unpacking-investor-biases-with-anthony-nizzi-gilico-g9WNtEls</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott welcomed back Anthony Nizzi to the podcast studio to discuss behavioral finance.</p><p>The conversation delved into various biases that can impact decision-making in financial planning and highlighted the importance of understanding these biases to better serve our clients.</p><p>In this episode you will learn the following:</p><ol><li>Biases such as anchor bias, ambiguity aversion, myopic loss aversion, and herding bias, and explain how these biases influence decision-making in investments.</li><li>Anthony shares examples and stories to illustrate these biases, emphasizing the importance of working with a financial advisor to make rational decisions based on long-term goals.</li><li>He recommends "The Behavioral Investor" book and highlights his accreditation as a behavioral finance professional from the College for Financial Planning.</li><li>Anthony provides his contact information for further inquiries and encourages listeners to subscribe, like, share, and leave feedback on the podcast.</li></ol><p>Anthony is responsible for developing and executing sales strategies with Guaranty’s key partners as well as crafting simplified sales concepts for our financial representatives. In 2022 Anthony earned his Accredited Behavioral Finance Professional Designation from the College for Financial Planning. This unique program is devoted to understanding the nature and role psychological biases and emotions play in the decision-making process in an uncertain environment. Through this program Anthony has learned how to help financial advisors recognize these behaviors in themselves and their clients and provide solutions to mitigate client financial behaviors. Anthony earned his bachelor’s degree in Business Administration from AIB College of Business, holds FINRA Series 6, 63, and 26 licenses as well as Iowa Life & Health Insurance Licenses.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Anthony  on <a href="https://www.linkedin.com/in/anthony-nizzi-abfp%E2%84%A2-aams%C2%AE-0605b891/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Mastering Behavioral Finance: Unpacking Investor Biases with Anthony Nizzi, GILICO</itunes:title>
      <itunes:author>Scott Heinila, Anthony Nizzi</itunes:author>
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      <itunes:duration>00:34:12</itunes:duration>
      <itunes:summary>Scott welcomed back Anthony Nizzi to the podcast studio to discuss behavioral finance. 

The conversation delved into various biases that can impact decision-making in financial planning and highlighted the importance of understanding these biases to better serve our clients. 


 </itunes:summary>
      <itunes:subtitle>Scott welcomed back Anthony Nizzi to the podcast studio to discuss behavioral finance. 

The conversation delved into various biases that can impact decision-making in financial planning and highlighted the importance of understanding these biases to better serve our clients. 


 </itunes:subtitle>
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      <title>Rewriting Your Story With Discipline with Bart Zandbergen, The Zandbergen Report</title>
      <description><![CDATA[<p>Podcast collaboration episode with The Zandbergen Report:</p><p>Host Bart Zandbergen was joined in the podcast studio by Scott Heinila to discuss the art and power of discipline. The duo discussed how discipline plays a factor in their personal and professional lives as they navigate business, relationships, family matters, fitness and beyond. They began by unpacking people’s willingness to, “Do what others won’t do, to be or have what others won’t have,” and how a powerful motivating factor plays into the matter. Whether you are looking to rewrite your story, or design the chapter of your life called 2024, this episode will inspire you to take action to achieve the goals you plan to set for yourself by channeling discipline.</p><p>In this episode you will learn the following: </p><ul><li>How consistency and persistency support discipline.</li><li>Why your motivating factor has to be strong enough to carry your through plateaus.</li><li>How to avoid getting lost in a cycle called “the case of the Mondays.”</li><li>Why nutrition and fitness go hand in hand and one without the other works against your fitness goals.</li><li>How to prioritize effectively to create sustainable routines and processes.</li><li>What smart steps are to devote yourself to the big picture so you can work progressively towards your goals.</li></ul><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on the Zandbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 18 Jan 2024 23:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/rewriting-your-story-with-discipline-with-bart-zandbergen-the-zandbergen-report-ujR8RMGQ</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Podcast collaboration episode with The Zandbergen Report:</p><p>Host Bart Zandbergen was joined in the podcast studio by Scott Heinila to discuss the art and power of discipline. The duo discussed how discipline plays a factor in their personal and professional lives as they navigate business, relationships, family matters, fitness and beyond. They began by unpacking people’s willingness to, “Do what others won’t do, to be or have what others won’t have,” and how a powerful motivating factor plays into the matter. Whether you are looking to rewrite your story, or design the chapter of your life called 2024, this episode will inspire you to take action to achieve the goals you plan to set for yourself by channeling discipline.</p><p>In this episode you will learn the following: </p><ul><li>How consistency and persistency support discipline.</li><li>Why your motivating factor has to be strong enough to carry your through plateaus.</li><li>How to avoid getting lost in a cycle called “the case of the Mondays.”</li><li>Why nutrition and fitness go hand in hand and one without the other works against your fitness goals.</li><li>How to prioritize effectively to create sustainable routines and processes.</li><li>What smart steps are to devote yourself to the big picture so you can work progressively towards your goals.</li></ul><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on the Zandbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Rewriting Your Story With Discipline with Bart Zandbergen, The Zandbergen Report</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:summary>Podcacst collaboration episode with The Zandbergen Report: 

 

Host Bart Zandbergen was joined in the podcast studio by Scott Heinila to discuss the art and power of discipline. The duo discussed how discipline plays a factor in their personal and professional lives as they navigate business, relationships, family matters, fitness and beyond. They began by unpacking people’s willingness to, “Do what others won’t do, to be or have what others won’t have,” and how a powerful motivating factor plays into the matter. Whether you are looking to rewrite your story, or design the chapter of your life called 2024, this episode will inspire you to take action to achieve the goals you plan to set for yourself by channeling discipline. </itunes:summary>
      <itunes:subtitle>Podcacst collaboration episode with The Zandbergen Report: 

 

Host Bart Zandbergen was joined in the podcast studio by Scott Heinila to discuss the art and power of discipline. The duo discussed how discipline plays a factor in their personal and professional lives as they navigate business, relationships, family matters, fitness and beyond. They began by unpacking people’s willingness to, “Do what others won’t do, to be or have what others won’t have,” and how a powerful motivating factor plays into the matter. Whether you are looking to rewrite your story, or design the chapter of your life called 2024, this episode will inspire you to take action to achieve the goals you plan to set for yourself by channeling discipline. </itunes:subtitle>
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      <title>Optimizing Time: Gaining Freedom and Clarity with Dwight Eberts, Coaching 122</title>
      <description><![CDATA[<p>Scott was joined in the virtual podcast studio by Dwight Eberts, founder of Coaching 122, to discuss how small business owners and executives gain clarity, confidence, and control over their decisions to live a more fulfilling life.</p><p>Dwight Eberts is a dynamic and passionate speaker on the power of transformation. Following a successful 20-year career in business as a partner of a large insurance marketing organization, Dwight founded Coaching 122, where he now leverages his insights to help business owners and leaders juggle both the personal and professional demands they face every day.</p><p>His mission is to empower others to develop themselves to better serve their loved ones, teammates, and clients. His commitment to helping individuals thrive both personally and professionally has become the cornerstone of his career. Dwight is passionate and focused to making a lasting impact in the lives of those he speaks to and coaches. </p><p>In this episode you will learn the following:</p><ol><li>The concept of freedom of time and the importance of making the right choices in how time is spent.</li><li>The discussion emphasizes the need for clarity around priorities and making better decisions to optimize time and achieve a more fulfilling life.</li><li>The value of coaching, the significance of accountability in achieving goals, and the benefits of working on personal and professional development.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dwight on <a href="https://www.linkedin.com/in/dwight-eberts-3a293a14/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Coaching 122 click <a href="https://www.coaching122.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 21 Dec 2023 23:00:00 +0000</pubDate>
      <author>Dwight Eberts, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimizing-time-gaining-freedom-and-clarity-with-dwight-eberts-coaching-122-DSq4dcQZ</link>
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      <content:encoded><![CDATA[<p>Scott was joined in the virtual podcast studio by Dwight Eberts, founder of Coaching 122, to discuss how small business owners and executives gain clarity, confidence, and control over their decisions to live a more fulfilling life.</p><p>Dwight Eberts is a dynamic and passionate speaker on the power of transformation. Following a successful 20-year career in business as a partner of a large insurance marketing organization, Dwight founded Coaching 122, where he now leverages his insights to help business owners and leaders juggle both the personal and professional demands they face every day.</p><p>His mission is to empower others to develop themselves to better serve their loved ones, teammates, and clients. His commitment to helping individuals thrive both personally and professionally has become the cornerstone of his career. Dwight is passionate and focused to making a lasting impact in the lives of those he speaks to and coaches. </p><p>In this episode you will learn the following:</p><ol><li>The concept of freedom of time and the importance of making the right choices in how time is spent.</li><li>The discussion emphasizes the need for clarity around priorities and making better decisions to optimize time and achieve a more fulfilling life.</li><li>The value of coaching, the significance of accountability in achieving goals, and the benefits of working on personal and professional development.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dwight on <a href="https://www.linkedin.com/in/dwight-eberts-3a293a14/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Coaching 122 click <a href="https://www.coaching122.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <title>76% of The Time S&amp;P 500 Has Shown Positive Returns Over The Last 40 Years with Anthony Nizzi, GILICO</title>
      <description><![CDATA[<p>Scott welcomed Anthony Nizzi in the studio for a little shop talk. Anthony Nizzi is the Director of Sales Development at Guaranty Income Life Insurance Company. They dive into the simplicity, transparency, and varying options within Guarantee Income Life's product suite, catering to different client needs and ages. </p><p>Anthony is responsible for developing and executing sales strategies with Guaranty’s key partners as well as crafting simplified sales concepts for our financial representatives. In 2022 Anthony earned his Accredited Behavioral Finance Professional Designation from the College for Financial Planning. This unique program is devoted to understanding the nature and role psychological biases and emotions play in the decision-making process in an uncertain environment. Through this program Anthony has learned how to help financial advisors recognize these behaviors in themselves and their clients and provide solutions to mitigate client financial behaviors. Anthony earned his bachelor’s degree in Business Administration from AIB College of Business, holds FINRA Series 6, 63, and 26 licenses as well as Iowa Life & Health Insurance Licenses. </p><p><br />In this episode you will learn the following: </p><ol><li>S&P 500 Fixed Index Annuity (FIA)</li><li>Wealth Choice Series by Guarantee Income Life</li><li>Guaranteed Rate Lock Annuity</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Anthony on <a href="https://www.linkedin.com/in/anthony-nizzi-abfp%E2%84%A2-aams%C2%AE-0605b891/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on GILICO click <a href="https://www.gilico.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 7 Dec 2023 23:00:00 +0000</pubDate>
      <author>Anthony Nizzi, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/76-of-the-time-sp-500-has-shown-positive-returns-over-the-last-40-years-with-anthony-nizzi-gilico-S0apthaT</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Anthony Nizzi in the studio for a little shop talk. Anthony Nizzi is the Director of Sales Development at Guaranty Income Life Insurance Company. They dive into the simplicity, transparency, and varying options within Guarantee Income Life's product suite, catering to different client needs and ages. </p><p>Anthony is responsible for developing and executing sales strategies with Guaranty’s key partners as well as crafting simplified sales concepts for our financial representatives. In 2022 Anthony earned his Accredited Behavioral Finance Professional Designation from the College for Financial Planning. This unique program is devoted to understanding the nature and role psychological biases and emotions play in the decision-making process in an uncertain environment. Through this program Anthony has learned how to help financial advisors recognize these behaviors in themselves and their clients and provide solutions to mitigate client financial behaviors. Anthony earned his bachelor’s degree in Business Administration from AIB College of Business, holds FINRA Series 6, 63, and 26 licenses as well as Iowa Life & Health Insurance Licenses. </p><p><br />In this episode you will learn the following: </p><ol><li>S&P 500 Fixed Index Annuity (FIA)</li><li>Wealth Choice Series by Guarantee Income Life</li><li>Guaranteed Rate Lock Annuity</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Anthony on <a href="https://www.linkedin.com/in/anthony-nizzi-abfp%E2%84%A2-aams%C2%AE-0605b891/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on GILICO click <a href="https://www.gilico.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>76% of The Time S&amp;P 500 Has Shown Positive Returns Over The Last 40 Years with Anthony Nizzi, GILICO</itunes:title>
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      <itunes:summary>Scott welcomed Anthony Nizzi in the studio for a little shop talk. Anthony Nizzi is the Director of Sales Development at Guaranty Income Life Insurance Company. They dive into the simplicity, transparency, and varying options within Guarantee Income Life&apos;s product suite, catering to different client needs and ages.  </itunes:summary>
      <itunes:subtitle>Scott welcomed Anthony Nizzi in the studio for a little shop talk. Anthony Nizzi is the Director of Sales Development at Guaranty Income Life Insurance Company. They dive into the simplicity, transparency, and varying options within Guarantee Income Life&apos;s product suite, catering to different client needs and ages.  </itunes:subtitle>
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      <title>A Picture &amp; A Story Are Worth A Thousand Words with Brad Shepard, One America</title>
      <description><![CDATA[<p>Scott welcomed Brad Shepard back to the Optimized Advisor studio for a third time to discuss the emphasis on creating an emotional connection, engaging in meaningful conversations, utilizing probing questions to explore clients' thoughts, and initiating discussions on long-term care planning to address clients' concerns effectively.</p><p>For the past 24 years, Brad has enjoyed an area of focus in selling, training and marketing Long-Term Care and Linked Benefit solutions. His current role, Regional Sales Director, with OneAmerica is to help distribution partners, advisors and agents develop and grow their Long Term Care Planning business through extensive business planning, marketing, training and support. He has also been a speaker, on the topic of Long-Term Care Planning, at hundreds of educational seminars, workshops and webinars across the country.</p><p>Brad is a Pennsylvania native and a graduate of the University of Pittsburgh. He resides in New Bloomfield, PA with his wife, Denise, son Logan, and daughter Linsay.</p><p>In this episode you will learn the following: </p><ol><li>How to effectively ask open-ended questions as an Advisor discussing long-term care planning solutions with clients</li><li>Avoid discussing numbers and financial aspects of long-term care</li><li>How to optimize client relations and personal experience to create an open dialogue for long-term care planning</li></ol><p>Listen to our previous episode with Brad:</p><p>Ep. 2 -<strong> </strong><a href="https://optimizedadvisorpodcast.com/episodes/the-single-largest-unfunded-risk-facing-retirees" target="_blank"><strong>The Single Largest Unfunded Risk Facing Retirees</strong></a><br />Ep. 75 - <a href="https://optimizedadvisorpodcast.com/episodes/home-for-the-holidays-ltc-awareness-with-brad-shepard-and-brian-ott" target="_blank">Home for the Holidays, LTC Awareness with Brad Shepard and Brian Ott</a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brad on <a href="https://www.linkedin.com/in/brad-shepard-asset-based-ltc/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 30 Nov 2023 23:00:00 +0000</pubDate>
      <author>Brad Shepard, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/a-picture-a-story-are-worth-a-thousand-words-with-brad-shepard-one-america-I6iDBE52</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott welcomed Brad Shepard back to the Optimized Advisor studio for a third time to discuss the emphasis on creating an emotional connection, engaging in meaningful conversations, utilizing probing questions to explore clients' thoughts, and initiating discussions on long-term care planning to address clients' concerns effectively.</p><p>For the past 24 years, Brad has enjoyed an area of focus in selling, training and marketing Long-Term Care and Linked Benefit solutions. His current role, Regional Sales Director, with OneAmerica is to help distribution partners, advisors and agents develop and grow their Long Term Care Planning business through extensive business planning, marketing, training and support. He has also been a speaker, on the topic of Long-Term Care Planning, at hundreds of educational seminars, workshops and webinars across the country.</p><p>Brad is a Pennsylvania native and a graduate of the University of Pittsburgh. He resides in New Bloomfield, PA with his wife, Denise, son Logan, and daughter Linsay.</p><p>In this episode you will learn the following: </p><ol><li>How to effectively ask open-ended questions as an Advisor discussing long-term care planning solutions with clients</li><li>Avoid discussing numbers and financial aspects of long-term care</li><li>How to optimize client relations and personal experience to create an open dialogue for long-term care planning</li></ol><p>Listen to our previous episode with Brad:</p><p>Ep. 2 -<strong> </strong><a href="https://optimizedadvisorpodcast.com/episodes/the-single-largest-unfunded-risk-facing-retirees" target="_blank"><strong>The Single Largest Unfunded Risk Facing Retirees</strong></a><br />Ep. 75 - <a href="https://optimizedadvisorpodcast.com/episodes/home-for-the-holidays-ltc-awareness-with-brad-shepard-and-brian-ott" target="_blank">Home for the Holidays, LTC Awareness with Brad Shepard and Brian Ott</a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brad on <a href="https://www.linkedin.com/in/brad-shepard-asset-based-ltc/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>A Picture &amp; A Story Are Worth A Thousand Words with Brad Shepard, One America</itunes:title>
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      <title>The Zandbergen Report’s 6th Annual Holiday Wine Pairing Podcast</title>
      <description><![CDATA[<p>Scott was invited as a guest to be on The Zandbergen Report’s 6th annual Holiday Wine Pairing Podcast episode with host, Bart Zandbergen. </p><p>Host Bart Zandbergen was joined in the podcast studio by co-host Letitia Berbaum, Paula Steurer of Sterling Public Relations, Scott Heinila of Producers Choice Network, and featured guest Landon Patterson, CEO of Hundred Acre. Landon shared tasting insights, pairing notes and little-known facts about the distinctive wines he chose to feature on the episode, while the show’s guests also reviewed several wines from Copper Cane. Special thanks to Devon Ulrich, National Account Vice President, of Copper Cane Wines & Provisions for supporting this year’s podcast episode alongside Hundred Acre. Happy Holidays!</p><p>Featured wines in the 2023 edition of the Annual Holiday Wine Podcast include:</p><ul><li>Senza Freni by Paul Lato 2021 Tocai Friulano</li><li>Napa Valley Quilt 2021 Fumé Blanc</li><li>Belle Glos Oeil de Perdrix Pinot Noir Blanc</li><li>Summer Dreams Twilight Pinot Noir 2021</li><li>Belle Glos Pinot Noir Las Alturas</li><li>La Vieux Donjon Chateauneuf Du Pape</li><li>Napa Valley Quilt Cabernet Sauvignon</li></ul><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Landon on<strong> </strong><a href="https://www.linkedin.com/in/landon-patterson-38396b46/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paula on<strong> </strong><a href="https://www.linkedin.com/in/paulasteurer/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Tish on<strong> </strong><a href="https://www.linkedin.com/in/letitiaberbaum/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Report Podcast click <a href="https://www.zandbergengroup.com/podcast/" target="_blank"><strong>here</strong></a><br />For more on The Zandbergen Group click<strong> </strong><a href="https://www.zandbergengroup.com/podcast/" target="_blank"><strong>here</strong></a><br />For more on Hundred Acre click<strong> </strong><a href="https://www.hundredacre.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 16 Nov 2023 23:00:00 +0000</pubDate>
      <author>Scott Heinila, Bart Zandbergen</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-zandbergen-reports-6th-annual-holiday-wine-pairing-podcast-pMaBDk1S</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was invited as a guest to be on The Zandbergen Report’s 6th annual Holiday Wine Pairing Podcast episode with host, Bart Zandbergen. </p><p>Host Bart Zandbergen was joined in the podcast studio by co-host Letitia Berbaum, Paula Steurer of Sterling Public Relations, Scott Heinila of Producers Choice Network, and featured guest Landon Patterson, CEO of Hundred Acre. Landon shared tasting insights, pairing notes and little-known facts about the distinctive wines he chose to feature on the episode, while the show’s guests also reviewed several wines from Copper Cane. Special thanks to Devon Ulrich, National Account Vice President, of Copper Cane Wines & Provisions for supporting this year’s podcast episode alongside Hundred Acre. Happy Holidays!</p><p>Featured wines in the 2023 edition of the Annual Holiday Wine Podcast include:</p><ul><li>Senza Freni by Paul Lato 2021 Tocai Friulano</li><li>Napa Valley Quilt 2021 Fumé Blanc</li><li>Belle Glos Oeil de Perdrix Pinot Noir Blanc</li><li>Summer Dreams Twilight Pinot Noir 2021</li><li>Belle Glos Pinot Noir Las Alturas</li><li>La Vieux Donjon Chateauneuf Du Pape</li><li>Napa Valley Quilt Cabernet Sauvignon</li></ul><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Landon on<strong> </strong><a href="https://www.linkedin.com/in/landon-patterson-38396b46/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paula on<strong> </strong><a href="https://www.linkedin.com/in/paulasteurer/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Tish on<strong> </strong><a href="https://www.linkedin.com/in/letitiaberbaum/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Report Podcast click <a href="https://www.zandbergengroup.com/podcast/" target="_blank"><strong>here</strong></a><br />For more on The Zandbergen Group click<strong> </strong><a href="https://www.zandbergengroup.com/podcast/" target="_blank"><strong>here</strong></a><br />For more on Hundred Acre click<strong> </strong><a href="https://www.hundredacre.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Zandbergen Report’s 6th Annual Holiday Wine Pairing Podcast</itunes:title>
      <itunes:author>Scott Heinila, Bart Zandbergen</itunes:author>
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      <itunes:summary>Scott was invited as a guest to be on The Zandbergen Report’s 6th annual Holiday Wine Pairing Podcast episode with host, Bart Zandbergen.  

Host Bart Zandbergen was joined in the podcast studio by co-host Letitia Berbaum, Paula Steurer of Sterling Public Relations, Scott Heinila of Producers Choice Network, and featured guest Landon Patterson, CEO of Hundred Acre. Landon shared tasting insights, pairing notes and little-known facts about the distinctive wines he chose to feature on the episode, while the show’s guests also reviewed several wines from Copper Cane. Special thanks to Devon Ulrich, National Account Vice President, of Copper Cane Wines &amp; Provisions for supporting this year’s podcast episode alongside Hundred Acre. </itunes:summary>
      <itunes:subtitle>Scott was invited as a guest to be on The Zandbergen Report’s 6th annual Holiday Wine Pairing Podcast episode with host, Bart Zandbergen.  

Host Bart Zandbergen was joined in the podcast studio by co-host Letitia Berbaum, Paula Steurer of Sterling Public Relations, Scott Heinila of Producers Choice Network, and featured guest Landon Patterson, CEO of Hundred Acre. Landon shared tasting insights, pairing notes and little-known facts about the distinctive wines he chose to feature on the episode, while the show’s guests also reviewed several wines from Copper Cane. Special thanks to Devon Ulrich, National Account Vice President, of Copper Cane Wines &amp; Provisions for supporting this year’s podcast episode alongside Hundred Acre. </itunes:subtitle>
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      <title>Learn From An Optimized Advisor: Jason Cillo, 21st Century Financial Group</title>
      <description><![CDATA[<p>Scott was joined in studio in Boston, courtesy of Bill Bonk, by today’s guest Jason Cillo. Jason shared his journey, trials and tribulations and how he defines success today. </p><p>Jason Cillo is a holistic financial advisor and tax accountant from Milford, NH. He was born and raised in Milford and today owns two practices there, 21st Century Financial Group and Cillo Tax Services. Being a holistic financial advisor means his approach to financial/retirement planning for his clients’ is about looking at every aspect of one’s financial environment and then arranging those aspects to come together to create a personalized, tailored plan to achieve their goals and dreams. With over 15 years’ experience in the financial and tax industries he believes Social Security strategy, pension planning, income planning, investment planning, long term care planning, tax strategy/planning and legacy planning are all interconnected pieces of the puzzle that create one’s financial/retirement plans and how these puzzle pieces are arranged as a whole is what creates a holistic plan to meet his client’s financial goals. One wrong move could negatively affect the rest of the pieces. Jason holds a Bachelor’s of Science degree from the University of NH, a CRPC (Chartered Retirement Planning Counselor) designation from the College of Financial Planning, and is a published author of the co-authored book, 21st Century Retirement Rescue. As a fiduciary, Jason is always acting in the best interest of his clients at all times and finds great passion in helping people achieve their life -long goals and fulfill their retirement dreams.</p><p>In this episode you will learn the following: </p><ol><li>How Jason battled cancer and how it helped change his outlook on life</li><li>Jason’s journey in financial services</li><li>Jason’s book, “21st Century Retirement Rescue”</li><li>Roth Conversions</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jason on <a href="https://www.linkedin.com/in/jason-cillo-89792564/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on 21st Century Financial Group click <a href="https://www.why21century.com/home" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 2 Nov 2023 22:00:00 +0000</pubDate>
      <author>Jason Cillo, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jason-cillo-21st-century-financial-group-ZnPgc3MZ</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined in studio in Boston, courtesy of Bill Bonk, by today’s guest Jason Cillo. Jason shared his journey, trials and tribulations and how he defines success today. </p><p>Jason Cillo is a holistic financial advisor and tax accountant from Milford, NH. He was born and raised in Milford and today owns two practices there, 21st Century Financial Group and Cillo Tax Services. Being a holistic financial advisor means his approach to financial/retirement planning for his clients’ is about looking at every aspect of one’s financial environment and then arranging those aspects to come together to create a personalized, tailored plan to achieve their goals and dreams. With over 15 years’ experience in the financial and tax industries he believes Social Security strategy, pension planning, income planning, investment planning, long term care planning, tax strategy/planning and legacy planning are all interconnected pieces of the puzzle that create one’s financial/retirement plans and how these puzzle pieces are arranged as a whole is what creates a holistic plan to meet his client’s financial goals. One wrong move could negatively affect the rest of the pieces. Jason holds a Bachelor’s of Science degree from the University of NH, a CRPC (Chartered Retirement Planning Counselor) designation from the College of Financial Planning, and is a published author of the co-authored book, 21st Century Retirement Rescue. As a fiduciary, Jason is always acting in the best interest of his clients at all times and finds great passion in helping people achieve their life -long goals and fulfill their retirement dreams.</p><p>In this episode you will learn the following: </p><ol><li>How Jason battled cancer and how it helped change his outlook on life</li><li>Jason’s journey in financial services</li><li>Jason’s book, “21st Century Retirement Rescue”</li><li>Roth Conversions</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jason on <a href="https://www.linkedin.com/in/jason-cillo-89792564/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on 21st Century Financial Group click <a href="https://www.why21century.com/home" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Jason Cillo, 21st Century Financial Group</itunes:title>
      <itunes:author>Jason Cillo, Scott Heinila</itunes:author>
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      <itunes:duration>01:00:50</itunes:duration>
      <itunes:summary>Scott was joined in studio in Boston, courtesy of Bill Bonk, by today’s guest Jason Cillo. Jason shared his journey, trials and tribulations and how he defines success today. 

Jason Cillo is a holistic financial advisor and tax accountant from Milford, NH. He was born and raised in Milford and today owns two practices there, 21st Century Financial Group and Cillo Tax Services. Being a holistic financial advisor means his approach to financial/retirement planning for his clients’ is about looking at every aspect of one’s financial environment and then arranging those aspects to come together to create a personalized, tailored plan to achieve their goals and dreams. With over 15 years’ experience in the financial and tax industries he believes Social Security strategy, pension planning, income planning, investment planning, long term care planning, tax strategy/planning and legacy planning are all interconnected pieces of the puzzle that create one’s financial/retirement plans and how these puzzle pieces are arranged as a whole is what creates a holistic plan to meet his client’s financial goals. One wrong move could negatively affect the rest of the pieces. Jason holds a Bachelor’s of Science degree from the University of NH, a CRPC (Chartered Retirement Planning Counselor) designation from the College of Financial Planning, and is a published author of the co-authored book, 21st Century Retirement Rescue. As a fiduciary, Jason is always acting in the best interest of his clients at all times and finds great passion in helping people achieve their life -long goals and fulfill their retirement dreams.</itunes:summary>
      <itunes:subtitle>Scott was joined in studio in Boston, courtesy of Bill Bonk, by today’s guest Jason Cillo. Jason shared his journey, trials and tribulations and how he defines success today. 

Jason Cillo is a holistic financial advisor and tax accountant from Milford, NH. He was born and raised in Milford and today owns two practices there, 21st Century Financial Group and Cillo Tax Services. Being a holistic financial advisor means his approach to financial/retirement planning for his clients’ is about looking at every aspect of one’s financial environment and then arranging those aspects to come together to create a personalized, tailored plan to achieve their goals and dreams. With over 15 years’ experience in the financial and tax industries he believes Social Security strategy, pension planning, income planning, investment planning, long term care planning, tax strategy/planning and legacy planning are all interconnected pieces of the puzzle that create one’s financial/retirement plans and how these puzzle pieces are arranged as a whole is what creates a holistic plan to meet his client’s financial goals. One wrong move could negatively affect the rest of the pieces. Jason holds a Bachelor’s of Science degree from the University of NH, a CRPC (Chartered Retirement Planning Counselor) designation from the College of Financial Planning, and is a published author of the co-authored book, 21st Century Retirement Rescue. As a fiduciary, Jason is always acting in the best interest of his clients at all times and finds great passion in helping people achieve their life -long goals and fulfill their retirement dreams.</itunes:subtitle>
      <itunes:keywords>financial services, financial advisor, business development, retirement planning, cancer journey, optimized advisor, financial plannerr, optimized advisor podcast, values, insurance planning, life optimization, colon cancer, cpa</itunes:keywords>
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      <title>The Zandbergen Report Podcast: Long-Term Care Updates with Scott Heinila and Bart Zandbergen</title>
      <description><![CDATA[<p>Scott was a guest on The Zandbergen Report Podcast with CFP, Bart Zandbergen to discuss long-Term Care benefits, considerations, and possible changes. California is considering a statewide Long-Term Care Insurance program that is also known as AB 567. If passed, this bill would require residents to pay an increased income tax of 0.40% to 0.60% to cover the cost of state-funded long-term care program. In this episode, the duo discusses the importance of being informed so that each person and their families can make the right choices for their individual needs related to their long-term care options.</p><p>In this episode you will learn the following: </p><ol><li>What Long-Term Care is, what it consists of, and what various types are available</li><li>Possible changes coming with the proposed Long-Term Care Assembly Bill</li><li>What tax implications should be considered</li><li>What the state mandates would mean for California residents</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 19 Oct 2023 22:00:00 +0000</pubDate>
      <author>Bart Zandbergen, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-zandbergen-report-podcast-long-term-care-updates-with-scott-heinila-and-bart-zandbergen-85ck3exu</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was a guest on The Zandbergen Report Podcast with CFP, Bart Zandbergen to discuss long-Term Care benefits, considerations, and possible changes. California is considering a statewide Long-Term Care Insurance program that is also known as AB 567. If passed, this bill would require residents to pay an increased income tax of 0.40% to 0.60% to cover the cost of state-funded long-term care program. In this episode, the duo discusses the importance of being informed so that each person and their families can make the right choices for their individual needs related to their long-term care options.</p><p>In this episode you will learn the following: </p><ol><li>What Long-Term Care is, what it consists of, and what various types are available</li><li>Possible changes coming with the proposed Long-Term Care Assembly Bill</li><li>What tax implications should be considered</li><li>What the state mandates would mean for California residents</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Zandbergen Report Podcast: Long-Term Care Updates with Scott Heinila and Bart Zandbergen</itunes:title>
      <itunes:author>Bart Zandbergen, Scott Heinila</itunes:author>
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      <itunes:duration>00:30:38</itunes:duration>
      <itunes:summary>Scott was a guest on The Zandbergen Report Podcast with CFP, Bart Zandbergen to discuss long-Term Care benefits, considerations, and possible changes. California is considering a statewide Long-Term Care Insurance program that is also known as AB 567. If passed, this bill would require residents to pay an increased income tax of 0.40% to 0.60% to cover the cost of state-funded long-term care program. In this episode, the duo discusses the importance of being informed so that each person and their families can make the right choices for their individual needs related to their long-term care options. </itunes:summary>
      <itunes:subtitle>Scott was a guest on The Zandbergen Report Podcast with CFP, Bart Zandbergen to discuss long-Term Care benefits, considerations, and possible changes. California is considering a statewide Long-Term Care Insurance program that is also known as AB 567. If passed, this bill would require residents to pay an increased income tax of 0.40% to 0.60% to cover the cost of state-funded long-term care program. In this episode, the duo discusses the importance of being informed so that each person and their families can make the right choices for their individual needs related to their long-term care options. </itunes:subtitle>
      <itunes:keywords>long-term care state mandates, tax mandates, retirement planning, retirement solutions, wealth management, long-term care insurance, optimized advisor, optimized advisor podcast, retirement, ltc updates, insurance planning, insurance solutions, ltc, what is long-term care insurance, long-term care</itunes:keywords>
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      <title>Master Your Relationship With Yourself, Your Partner, and Your Kids with Dr. Morgan Cutlip and Bart Zandbergen</title>
      <description><![CDATA[<p>Scott was joined in studio by Dr. Morgan Cutlip and Bart Zandbergen for a collaborative episode. Both Dr. Morgan Cutlip and Bart Zandbergen have been guests on the Optimized Advisor Podcast multiple times. </p><p>Dr. Morgan Cutlip, PhD in Psychology and highly sought after relationship expert, knows what it feels like to lose yourself in motherhood, and she’s determined to help mothers navigate it better. Throughout her career, she has helped hundreds of thousands of people worldwide learn how to form and maintain healthy relationships. Dr. Morgan has been a featured relationship expert with Good Morning America, Teen Vogue, The New York Times, Women’s Health Magazine, MOPS International, Loveology, and Flo, the #1 app in health and fitness. Her new book, Love Your Kids Without Losing Yourself, is available now!</p><p>In this episode you will learn the following: </p><ol><li>Dr. Morgan’s book writing journey</li><li>Tangible tools to take care of yourself emotionally</li><li>How to overcome burnout and optimize your relationship with your partner for a better family dynamic</li></ol><p>Listen to our previous episodes with Dr. Morgan Cutlip:</p><p><a href="https://optimizedadvisorpodcast.com/episodes/being-intentional-with-your-relationships-part-ii-with-dr-morgan-cutlip" target="_blank"><strong>Ep. 048 - Being Intentional With Your Relationships Part II with Dr. Morgan Cutlip</strong></a><br /><a href="https://optimizedadvisorpodcast.com/episodes/being-intentional-with-your-relationships"><strong>Ep. 008 - Being Intentional With Your Relationships with Dr. Morgan Cutlip</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Morgan on <a href="https://www.linkedin.com/in/morgan-van-epp-cutlip-phd-4153b621/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Dr. Morgan and to purchase her book click <a href="https://drmorgancutlip.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 14 Sep 2023 22:00:00 +0000</pubDate>
      <author>Dr. Morgan Cutlip, Scott Heinila, Bart Zandbergen</author>
      <link>https://optimizedadvisorpodcast.com/episodes/master-your-relationship-with-yourself-your-partner-and-your-kids-with-dr-morgan-cutlip-and-bart-zandbergen-IwDjW8MB</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined in studio by Dr. Morgan Cutlip and Bart Zandbergen for a collaborative episode. Both Dr. Morgan Cutlip and Bart Zandbergen have been guests on the Optimized Advisor Podcast multiple times. </p><p>Dr. Morgan Cutlip, PhD in Psychology and highly sought after relationship expert, knows what it feels like to lose yourself in motherhood, and she’s determined to help mothers navigate it better. Throughout her career, she has helped hundreds of thousands of people worldwide learn how to form and maintain healthy relationships. Dr. Morgan has been a featured relationship expert with Good Morning America, Teen Vogue, The New York Times, Women’s Health Magazine, MOPS International, Loveology, and Flo, the #1 app in health and fitness. Her new book, Love Your Kids Without Losing Yourself, is available now!</p><p>In this episode you will learn the following: </p><ol><li>Dr. Morgan’s book writing journey</li><li>Tangible tools to take care of yourself emotionally</li><li>How to overcome burnout and optimize your relationship with your partner for a better family dynamic</li></ol><p>Listen to our previous episodes with Dr. Morgan Cutlip:</p><p><a href="https://optimizedadvisorpodcast.com/episodes/being-intentional-with-your-relationships-part-ii-with-dr-morgan-cutlip" target="_blank"><strong>Ep. 048 - Being Intentional With Your Relationships Part II with Dr. Morgan Cutlip</strong></a><br /><a href="https://optimizedadvisorpodcast.com/episodes/being-intentional-with-your-relationships"><strong>Ep. 008 - Being Intentional With Your Relationships with Dr. Morgan Cutlip</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Morgan on <a href="https://www.linkedin.com/in/morgan-van-epp-cutlip-phd-4153b621/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Dr. Morgan and to purchase her book click <a href="https://drmorgancutlip.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Master Your Relationship With Yourself, Your Partner, and Your Kids with Dr. Morgan Cutlip and Bart Zandbergen</itunes:title>
      <itunes:author>Dr. Morgan Cutlip, Scott Heinila, Bart Zandbergen</itunes:author>
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      <itunes:duration>00:34:23</itunes:duration>
      <itunes:summary>Scott was joined in studio by Dr. Morgan Cutlip and Bart Zandbergen for a collaborative episode. Both Dr. Morgan Cutlip and Bart Zandbergen have been guests on the Optimized Advisor Podcast multiple times.  

Dr. Morgan Cutlip, PhD in Psychology and highly sought after relationship expert, knows what it feels like to lose yourself in motherhood, and she’s determined to help mothers navigate it better. Throughout her career, she has helped hundreds of thousands of people worldwide learn how to form and maintain healthy relationships. Dr. Morgan has been a featured relationship expert with Good Morning America, Teen Vogue, The New York Times, Women’s Health Magazine, MOPS International, Loveology, and Flo, the #1 app in health and fitness. Her new book, Love Your Kids Without Losing Yourself, is available now! </itunes:summary>
      <itunes:subtitle>Scott was joined in studio by Dr. Morgan Cutlip and Bart Zandbergen for a collaborative episode. Both Dr. Morgan Cutlip and Bart Zandbergen have been guests on the Optimized Advisor Podcast multiple times.  

Dr. Morgan Cutlip, PhD in Psychology and highly sought after relationship expert, knows what it feels like to lose yourself in motherhood, and she’s determined to help mothers navigate it better. Throughout her career, she has helped hundreds of thousands of people worldwide learn how to form and maintain healthy relationships. Dr. Morgan has been a featured relationship expert with Good Morning America, Teen Vogue, The New York Times, Women’s Health Magazine, MOPS International, Loveology, and Flo, the #1 app in health and fitness. Her new book, Love Your Kids Without Losing Yourself, is available now! </itunes:subtitle>
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      <title>Back To School College Planning Optimization with Todd Kelly &amp; Andy Hickman, Cumulus College Quest</title>
      <description><![CDATA[<p>On this week’s episode Scott was joined virtually by Todd Kelly & Andy Hickman, Co-Founders of Cumulus College Quest, the college planning partners for Financial Professionals. About our guests...</p><p>Todd M. Kelly is known nationwide as a leading authority in the area of college planning. In addition, Todd co-wrote and developed a curriculum for and trained thousands of financial professionals on how properly assist their clients through the complex maze that is college planning.  He has also co-created numerous programs and owns several college planning companies designed to assist both families and advisors.  Along with his business partner, Andy Hickman, Todd has also co-written The College Planning Parachute, an Insider’s Guide to developing an effective college selection and college funding plan.  </p><p>Steeped in College Planning for more than 20 years, Andy Hickman is a licensed advisor with a practice that grew almost exclusively as a result of his college planning expertise.   Andy co-authored (with his business partner, Todd Kelly) “The College Planning Parachute” (available on Amazon), co-created more than 1000 hours of college planning specific advisor training and has given hundreds of presentations to schools, organizations, and corporations on the topic of college planning.  He’s also been quoted or has been a guest on numerous radio programs, newspapers, and magazines on various aspects of college.</p><p> </p><p>In this episode you will learn the following:</p><ol><li>College Planning optimization as a Financial Professional</li><li>The different types of financing for college</li><li>How to request more scholarship opportunities from universities</li><li>Various investment strategies to help client’s save for their children’s future college tuition</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Todd on <a href="https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABXLKOwB3GuJ3yZUZp3KryeybhD0ajdgM8U&keywords=todd%20m.%20kelly%2C%20%20mba&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=4f5468df-26b6-482a-8592-b5ba733f41eb&sid=a*)" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Andy on <a href="https://www.linkedin.com/in/cumulusandy/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Cumulus College Quest click <a href="https://www.cumuluscollegequest.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 24 Aug 2023 22:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/back-to-school-college-planning-optimization-with-todd-kelly-andy-hickman-cumulus-college-quest-pa8ImrqF</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>On this week’s episode Scott was joined virtually by Todd Kelly & Andy Hickman, Co-Founders of Cumulus College Quest, the college planning partners for Financial Professionals. About our guests...</p><p>Todd M. Kelly is known nationwide as a leading authority in the area of college planning. In addition, Todd co-wrote and developed a curriculum for and trained thousands of financial professionals on how properly assist their clients through the complex maze that is college planning.  He has also co-created numerous programs and owns several college planning companies designed to assist both families and advisors.  Along with his business partner, Andy Hickman, Todd has also co-written The College Planning Parachute, an Insider’s Guide to developing an effective college selection and college funding plan.  </p><p>Steeped in College Planning for more than 20 years, Andy Hickman is a licensed advisor with a practice that grew almost exclusively as a result of his college planning expertise.   Andy co-authored (with his business partner, Todd Kelly) “The College Planning Parachute” (available on Amazon), co-created more than 1000 hours of college planning specific advisor training and has given hundreds of presentations to schools, organizations, and corporations on the topic of college planning.  He’s also been quoted or has been a guest on numerous radio programs, newspapers, and magazines on various aspects of college.</p><p> </p><p>In this episode you will learn the following:</p><ol><li>College Planning optimization as a Financial Professional</li><li>The different types of financing for college</li><li>How to request more scholarship opportunities from universities</li><li>Various investment strategies to help client’s save for their children’s future college tuition</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Todd on <a href="https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABXLKOwB3GuJ3yZUZp3KryeybhD0ajdgM8U&keywords=todd%20m.%20kelly%2C%20%20mba&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=4f5468df-26b6-482a-8592-b5ba733f41eb&sid=a*)" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Andy on <a href="https://www.linkedin.com/in/cumulusandy/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Cumulus College Quest click <a href="https://www.cumuluscollegequest.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Back To School College Planning Optimization with Todd Kelly &amp; Andy Hickman, Cumulus College Quest</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:54:29</itunes:duration>
      <itunes:summary>On this week’s episode Scott was joined virtually by Todd Kelly &amp; Andy Hickman, Co-Founders of Cumulus College Quest, the college planning partners for Financial Professionals. About our guests...

Todd M. Kelly is known nationwide as a leading authority in the area of college planning. In addition, Todd co-wrote and developed a curriculum for and trained thousands of financial professionals on how properly assist their clients through the complex maze that is college planning.  He has also co-created numerous programs and owns several college planning companies designed to assist both families and advisors.  Along with his business partner, Andy Hickman, Todd has also co-written The College Planning Parachute, an Insider’s Guide to developing an effective college selection and college funding plan.  

Steeped in College Planning for more than 20 years, Andy Hickman is a licensed advisor with a practice that grew almost exclusively as a result of his college planning expertise.   Andy co-authored (with his business partner, Todd Kelly) “The College Planning Parachute” (available on Amazon), co-created more than 1000 hours of college planning specific advisor training and has given hundreds of presentations to schools, organizations, and corporations on the topic of college planning.  He’s also been quoted or has been a guest on numerous radio programs, newspapers, and magazines on various aspects of college.



In this episode you will learn the following:

College Planning optimization as a Financial Professional
The different types of financing for college
How to request more scholarship opportunities from universities
Various investment strategies to help client’s save for their children’s future college tuition</itunes:summary>
      <itunes:subtitle>On this week’s episode Scott was joined virtually by Todd Kelly &amp; Andy Hickman, Co-Founders of Cumulus College Quest, the college planning partners for Financial Professionals. About our guests...

Todd M. Kelly is known nationwide as a leading authority in the area of college planning. In addition, Todd co-wrote and developed a curriculum for and trained thousands of financial professionals on how properly assist their clients through the complex maze that is college planning.  He has also co-created numerous programs and owns several college planning companies designed to assist both families and advisors.  Along with his business partner, Andy Hickman, Todd has also co-written The College Planning Parachute, an Insider’s Guide to developing an effective college selection and college funding plan.  

Steeped in College Planning for more than 20 years, Andy Hickman is a licensed advisor with a practice that grew almost exclusively as a result of his college planning expertise.   Andy co-authored (with his business partner, Todd Kelly) “The College Planning Parachute” (available on Amazon), co-created more than 1000 hours of college planning specific advisor training and has given hundreds of presentations to schools, organizations, and corporations on the topic of college planning.  He’s also been quoted or has been a guest on numerous radio programs, newspapers, and magazines on various aspects of college.



In this episode you will learn the following:

College Planning optimization as a Financial Professional
The different types of financing for college
How to request more scholarship opportunities from universities
Various investment strategies to help client’s save for their children’s future college tuition</itunes:subtitle>
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      <title>A Revolutionary Change of Pace for Wealth Management with Ryan George, Docupace</title>
      <description><![CDATA[<p>On this week’s episode Scott was joined by Ryan George, CMO of Docupace; the leading cloud-based fintech platform that simplifies how financial services and wealth management firms process and digitize data. Ryan<strong> </strong>has 15+ years of marketing and communications experience in the financial services industry. Before joining Docupace, he served as the Assistant VP, Marketing and Communications at 1st Global, a software solutions provider for CPA firms, where he spearheaded lead gen efforts and contributed to double-digit revenue growth. </p><p>He has also held marketing leadership positions at specialized asset managers – GuideStone Capital Management, based in Dallas, and U.S. Global Investors in San Antonio.</p><p>In addition to being a finalist for the <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__WealthManagement.com&d=DwQFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Dm_D6MdPHauE1YWs1e-5uDb0fioFc3WvpQCqk6_FhEc&m=aKe_2vlTpW7qEcwoe5I4Y8VKnCDCfejgk6zaf9FzZXg&s=9YfnbeqVxtSGVK7u1zSfwogDYGonG0dvy0UTRX2H2ko&e=" target="_blank">WealthManagement.com </a>broker-dealer Chief Marketing Officer of the Year award in 2019, Ryan was also a finalist for the 2022 ThinkAdvisor LUMINARIES.</p><p>He is a former chair of the Financial Services Institute Marketing Growth and Development Council, composed of top-level sales, marketing, and business development executives from across the industry and a member of the Forbes Communications Council, an invitation-only, fee-based organization of senior-level communications and public relations executives.</p><p> </p><p>In this episode you will learn the following: </p><ol><li>All about Docupace and how it helps advisors optimize their practice</li><li>Fintech/wealth management tech trends: What's worth paying attention to, and what isn’t</li><li>How AI comes into play to analyze data</li><li>The back-office revolution in wealth management: Why enhancing how the work is done is improving the client experience</li><li>Unlocking growth: The future of financial advice and how technology will change the financial services industry in the coming years</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Ryan on <a href="https://www.linkedin.com/in/rageorge/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Docupace click <a href="https://www.docupace.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 10 Aug 2023 22:00:00 +0000</pubDate>
      <author>Ryan George, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/a-revolutionary-change-of-pace-for-wealth-management-with-ryan-george-docupace-4pBR683o</link>
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      <content:encoded><![CDATA[<p>On this week’s episode Scott was joined by Ryan George, CMO of Docupace; the leading cloud-based fintech platform that simplifies how financial services and wealth management firms process and digitize data. Ryan<strong> </strong>has 15+ years of marketing and communications experience in the financial services industry. Before joining Docupace, he served as the Assistant VP, Marketing and Communications at 1st Global, a software solutions provider for CPA firms, where he spearheaded lead gen efforts and contributed to double-digit revenue growth. </p><p>He has also held marketing leadership positions at specialized asset managers – GuideStone Capital Management, based in Dallas, and U.S. Global Investors in San Antonio.</p><p>In addition to being a finalist for the <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__WealthManagement.com&d=DwQFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Dm_D6MdPHauE1YWs1e-5uDb0fioFc3WvpQCqk6_FhEc&m=aKe_2vlTpW7qEcwoe5I4Y8VKnCDCfejgk6zaf9FzZXg&s=9YfnbeqVxtSGVK7u1zSfwogDYGonG0dvy0UTRX2H2ko&e=" target="_blank">WealthManagement.com </a>broker-dealer Chief Marketing Officer of the Year award in 2019, Ryan was also a finalist for the 2022 ThinkAdvisor LUMINARIES.</p><p>He is a former chair of the Financial Services Institute Marketing Growth and Development Council, composed of top-level sales, marketing, and business development executives from across the industry and a member of the Forbes Communications Council, an invitation-only, fee-based organization of senior-level communications and public relations executives.</p><p> </p><p>In this episode you will learn the following: </p><ol><li>All about Docupace and how it helps advisors optimize their practice</li><li>Fintech/wealth management tech trends: What's worth paying attention to, and what isn’t</li><li>How AI comes into play to analyze data</li><li>The back-office revolution in wealth management: Why enhancing how the work is done is improving the client experience</li><li>Unlocking growth: The future of financial advice and how technology will change the financial services industry in the coming years</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Ryan on <a href="https://www.linkedin.com/in/rageorge/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Docupace click <a href="https://www.docupace.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <title>Women Want to be Treated Equally, Not Identically with Judy Hoberman</title>
      <description><![CDATA[<p>Scott invited Judy Hoberman in the studio for a discussion about her journey, her books, and her mission of helping women succeed. Judy Hoberman is President of Judy Hoberman and Associates, a company focused on empowering professional women. She is an international speaker, trainer, executive coach, author, radio show host and mentor. Her 30 years in business has given her both knowledge and a sense of humor about how men and women lead, sell, manage and recruit differently.  She will enlighten you and help you learn how both genders can support each other’s successes in a more productive way. Her experience in sales and leadership has helped her clients realize the importance of building relationships, standing out and being the authority in their market.</p><p>Judy also works with companies supporting their diversity and women’s initiatives in the areas of sales, leadership, recruiting, training, coaching, mentoring and retention. In her role as an executive coach and trainer, she is often described as “transformational.” </p><p>Judy is the host of “Selling in a Skirt with Judy Hoberman” podcast and has been “The Gender Expert” on Fox News Radio. She has appeared on CNN Headlines, ABC, CBS, CW33 and Good Morning Texas, contributes articles to multiple publications and journals, and appeared on the cover of <i>Exceptional People Magazine</i>.</p><p>In this episode you will learn the following: </p><ol><li>How Judy navigated working in a male-dominated industry and succeeded at it</li><li>The two books she authored, <i>Selling In A Skirt </i>and W<i>alking On The Glass Floor</i></li><li>Having passion for what you do and how to manifest and create the feature you want</li><li>Leadership and communication and how they go hand in hand </li><li>Her mission: To help one woman a day by following an important philosophy- “Women want to be treated equally, not identically ®”</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Judy on <a href="https://www.linkedin.com/in/judyhoberman/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For all things Judy Hoberman and to purchase her books click <a href="https://sellinginaskirt.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 27 Jul 2023 22:00:00 +0000</pubDate>
      <author>Judy Hoberman, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/women-want-to-be-treated-equally-not-identically-with-judy-hoberman-z_9_Kwer</link>
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      <content:encoded><![CDATA[<p>Scott invited Judy Hoberman in the studio for a discussion about her journey, her books, and her mission of helping women succeed. Judy Hoberman is President of Judy Hoberman and Associates, a company focused on empowering professional women. She is an international speaker, trainer, executive coach, author, radio show host and mentor. Her 30 years in business has given her both knowledge and a sense of humor about how men and women lead, sell, manage and recruit differently.  She will enlighten you and help you learn how both genders can support each other’s successes in a more productive way. Her experience in sales and leadership has helped her clients realize the importance of building relationships, standing out and being the authority in their market.</p><p>Judy also works with companies supporting their diversity and women’s initiatives in the areas of sales, leadership, recruiting, training, coaching, mentoring and retention. In her role as an executive coach and trainer, she is often described as “transformational.” </p><p>Judy is the host of “Selling in a Skirt with Judy Hoberman” podcast and has been “The Gender Expert” on Fox News Radio. She has appeared on CNN Headlines, ABC, CBS, CW33 and Good Morning Texas, contributes articles to multiple publications and journals, and appeared on the cover of <i>Exceptional People Magazine</i>.</p><p>In this episode you will learn the following: </p><ol><li>How Judy navigated working in a male-dominated industry and succeeded at it</li><li>The two books she authored, <i>Selling In A Skirt </i>and W<i>alking On The Glass Floor</i></li><li>Having passion for what you do and how to manifest and create the feature you want</li><li>Leadership and communication and how they go hand in hand </li><li>Her mission: To help one woman a day by following an important philosophy- “Women want to be treated equally, not identically ®”</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Judy on <a href="https://www.linkedin.com/in/judyhoberman/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For all things Judy Hoberman and to purchase her books click <a href="https://sellinginaskirt.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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Judy also works with companies supporting their diversity and women’s initiatives in the areas of sales, leadership, recruiting, training, coaching, mentoring and retention. In her role as an executive coach and trainer, she is often described as “transformational.”  

Judy is the host of “Selling in a Skirt with Judy Hoberman” podcast and has been “The Gender Expert” on Fox News Radio. She has appeared on CNN Headlines, ABC, CBS, CW33 and Good Morning Texas, contributes articles to multiple publications and journals, and appeared on the cover of Exceptional People Magazine. 
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      <itunes:subtitle>Scott invited Judy Hoberman in the studio for a discussion about her journey, her books, and her mission in helping women succeed. Judy Hoberman is President of Judy Hoberman and Associates, a company focused on empowering professional women. She is an international speaker, trainer, executive coach, author, radio show host and mentor. Her 30 years in business has given her both knowledge and a sense of humor about how men and women lead, sell, manage and recruit differently.  She will enlighten you and help you learn how both genders can support each other’s successes in a more productive way. Her experience in sales and leadership has helped her clients realize the importance of building relationships, standing out and being the authority in their market. 

Judy also works with companies supporting their diversity and women’s initiatives in the areas of sales, leadership, recruiting, training, coaching, mentoring and retention. In her role as an executive coach and trainer, she is often described as “transformational.”  

Judy is the host of “Selling in a Skirt with Judy Hoberman” podcast and has been “The Gender Expert” on Fox News Radio. She has appeared on CNN Headlines, ABC, CBS, CW33 and Good Morning Texas, contributes articles to multiple publications and journals, and appeared on the cover of Exceptional People Magazine. 
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      <title>Leveraging Data for Optimal Financial and Insurance Planning with Robert Kirk, InterGen Data</title>
      <description><![CDATA[<p>On this week’s episode, Scott was joined by Robert Kirk for a discussion on data. Robert is a seasoned financial industry expert with over 30 years of experience, serves as the Founder and CEO of InterGen Data, Inc., a company revolutionizing the banking, financial services, insurance, and home healthcare industries through the adoption of its proprietary and patent-pending Life Stage/Life Event prediction and analysis data.  With an impressive track record in leadership roles such as Chief Information Officer at 1st Global Research & Consulting and Principal Consultant at Mphasis (a Blackstone Company), Rob has consistently demonstrated his ability to drive innovation, streamline operations, and foster strategic partnerships. As a visionary with a strong background in technology, data, and wealth management, Rob has led transformative initiatives at companies like Penson Financial Services and Southwest Securities, Inc. His extensive experience and proven expertise in wealth management, financial services, and clearance and settlement make him the driving force behind InterGen Data's disruption of the financial industry.</p><p>In this episode you will learn the following: </p><ol><li>How and why Robert started InterGen Data</li><li>How to utilize data in financial and insurance planning</li><li>The explosion of AI and how it helps to analyze data to determine what’s relevant</li><li>How insurance companies are utilizing data for client policy predictions </li><li>How do you help clients effectively plan for their finances, healthcare, or insurance needs? By showing them the future.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Robert on <a href="https://www.linkedin.com/in/robert-kirk-6b4a23/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on InterGen Data click <a href="https://intergendata.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 13 Jul 2023 22:00:00 +0000</pubDate>
      <author>Robert Kirk, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/leverging-data-for-optimal-financial-and-insurance-planning-with-robert-kirk-intergen-data-RVZHYcHz</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>On this week’s episode, Scott was joined by Robert Kirk for a discussion on data. Robert is a seasoned financial industry expert with over 30 years of experience, serves as the Founder and CEO of InterGen Data, Inc., a company revolutionizing the banking, financial services, insurance, and home healthcare industries through the adoption of its proprietary and patent-pending Life Stage/Life Event prediction and analysis data.  With an impressive track record in leadership roles such as Chief Information Officer at 1st Global Research & Consulting and Principal Consultant at Mphasis (a Blackstone Company), Rob has consistently demonstrated his ability to drive innovation, streamline operations, and foster strategic partnerships. As a visionary with a strong background in technology, data, and wealth management, Rob has led transformative initiatives at companies like Penson Financial Services and Southwest Securities, Inc. His extensive experience and proven expertise in wealth management, financial services, and clearance and settlement make him the driving force behind InterGen Data's disruption of the financial industry.</p><p>In this episode you will learn the following: </p><ol><li>How and why Robert started InterGen Data</li><li>How to utilize data in financial and insurance planning</li><li>The explosion of AI and how it helps to analyze data to determine what’s relevant</li><li>How insurance companies are utilizing data for client policy predictions </li><li>How do you help clients effectively plan for their finances, healthcare, or insurance needs? By showing them the future.</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Robert on <a href="https://www.linkedin.com/in/robert-kirk-6b4a23/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on InterGen Data click <a href="https://intergendata.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Leveraging Data for Optimal Financial and Insurance Planning with Robert Kirk, InterGen Data</itunes:title>
      <itunes:author>Robert Kirk, Scott Heinila</itunes:author>
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      <itunes:duration>00:50:47</itunes:duration>
      <itunes:summary>On this week’s episode, Scott was joined by Robert Kirk for a discussion on data. Robert is a seasoned financial industry expert with over 30 years of experience, serves as the Founder and CEO of InterGen Data, Inc., a company revolutionizing the banking, financial services, insurance, and home healthcare industries through the adoption of its proprietary and patent-pending Life Stage/Life Event prediction and analysis data.  With an impressive track record in leadership roles such as Chief Information Officer at 1st Global Research &amp; Consulting and Principal Consultant at Mphasis (a Blackstone Company), Rob has consistently demonstrated his ability to drive innovation, streamline operations, and foster strategic partnerships. As a visionary with a strong background in technology, data, and wealth management, Rob has led transformative initiatives at companies like Penson Financial Services and Southwest Securities, Inc. His extensive experience and proven expertise in wealth management, financial services, and clearance and settlement make him the driving force behind InterGen Data&apos;s disruption of the financial industry. </itunes:summary>
      <itunes:subtitle>On this week’s episode, Scott was joined by Robert Kirk for a discussion on data. Robert is a seasoned financial industry expert with over 30 years of experience, serves as the Founder and CEO of InterGen Data, Inc., a company revolutionizing the banking, financial services, insurance, and home healthcare industries through the adoption of its proprietary and patent-pending Life Stage/Life Event prediction and analysis data.  With an impressive track record in leadership roles such as Chief Information Officer at 1st Global Research &amp; Consulting and Principal Consultant at Mphasis (a Blackstone Company), Rob has consistently demonstrated his ability to drive innovation, streamline operations, and foster strategic partnerships. As a visionary with a strong background in technology, data, and wealth management, Rob has led transformative initiatives at companies like Penson Financial Services and Southwest Securities, Inc. His extensive experience and proven expertise in wealth management, financial services, and clearance and settlement make him the driving force behind InterGen Data&apos;s disruption of the financial industry. </itunes:subtitle>
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      <title>More Than Money &amp; Taking Financial Advice from Social Media FinFluencers with Andrew Martz</title>
      <description><![CDATA[<p>On this week’s episode, Scott welcomed back Andrew Martz to the studio. As a New York native with offices located in Los Angeles, Denver, and Dallas, Andrew’s client base spans the country. His client roster ranges from busy executives, entrepreneurs, and professionals in the sports and entertainment industries. Andrew is the co-host of the “Dollars & Sensibilities” podcast show where he shares his expertise with listeners around the numbers, concepts, and behaviors that can shape a person’s financial life. </p><p>In this episode you will learn the following: </p><ol><li>How Andrew co-wrote a book, More Than Money with a group of like-minded Financial Advisors</li><li>Social Media FinFluencers and why their advice may not be the best strategy </li><li>The future of the financial advisor industry</li><li>Andrew’s business optimization strategies</li></ol><p>Listen to our previous episode with Andrew: Ep. 22 - <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-andrew-martz-wis-advisors" target="_blank"><strong>Learn from An Optimized Advisor: Andrew Martz, WIS Advisors</strong></a><br /> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Andrew on <a href="https://www.linkedin.com/in/moneymartz/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on WIS Advisors click <a href="https://wisadvisors.com/?playlist=cbaad9a&video=9440166" target="_blank"><strong>here</strong></a><br />Purchase More Than Money<strong> </strong><a href="https://www.amazon.com/More-Than-Money-Financial-Planning/dp/0857199900/ref=sr_1_1?crid=1B7OLXP56Q84&keywords=more+than+money&qid=1688067454&sprefix=more+than+money%2Caps%2C149&sr=8-1" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 29 Jun 2023 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Andrew Martz</author>
      <link>https://optimizedadvisorpodcast.com/episodes/more-than-money-and-taking-financial-advice-from-social-media-finfluencers-with-andrew-martz-wis-advisors-LQn5J5Qs</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>On this week’s episode, Scott welcomed back Andrew Martz to the studio. As a New York native with offices located in Los Angeles, Denver, and Dallas, Andrew’s client base spans the country. His client roster ranges from busy executives, entrepreneurs, and professionals in the sports and entertainment industries. Andrew is the co-host of the “Dollars & Sensibilities” podcast show where he shares his expertise with listeners around the numbers, concepts, and behaviors that can shape a person’s financial life. </p><p>In this episode you will learn the following: </p><ol><li>How Andrew co-wrote a book, More Than Money with a group of like-minded Financial Advisors</li><li>Social Media FinFluencers and why their advice may not be the best strategy </li><li>The future of the financial advisor industry</li><li>Andrew’s business optimization strategies</li></ol><p>Listen to our previous episode with Andrew: Ep. 22 - <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-andrew-martz-wis-advisors" target="_blank"><strong>Learn from An Optimized Advisor: Andrew Martz, WIS Advisors</strong></a><br /> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Andrew on <a href="https://www.linkedin.com/in/moneymartz/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on WIS Advisors click <a href="https://wisadvisors.com/?playlist=cbaad9a&video=9440166" target="_blank"><strong>here</strong></a><br />Purchase More Than Money<strong> </strong><a href="https://www.amazon.com/More-Than-Money-Financial-Planning/dp/0857199900/ref=sr_1_1?crid=1B7OLXP56Q84&keywords=more+than+money&qid=1688067454&sprefix=more+than+money%2Caps%2C149&sr=8-1" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>More Than Money &amp; Taking Financial Advice from Social Media FinFluencers with Andrew Martz</itunes:title>
      <itunes:author>Scott Heinila, Andrew Martz</itunes:author>
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      <itunes:duration>00:52:25</itunes:duration>
      <itunes:summary>On this week’s episode, Scott welcomed back Andrew Martz to the studio. As a New York native with offices located in Los Angeles, Denver, and Dallas, Andrew’s client base spans the country. His client roster ranges from busy executives, entrepreneurs, and professionals in the sports and entertainment industries. Andrew is the co-host of the “Dollars &amp; Sensibilities” podcast show where he shares his expertise with listeners around the numbers, concepts, and behaviors that can shape a person’s financial life.  </itunes:summary>
      <itunes:subtitle>On this week’s episode, Scott welcomed back Andrew Martz to the studio. As a New York native with offices located in Los Angeles, Denver, and Dallas, Andrew’s client base spans the country. His client roster ranges from busy executives, entrepreneurs, and professionals in the sports and entertainment industries. Andrew is the co-host of the “Dollars &amp; Sensibilities” podcast show where he shares his expertise with listeners around the numbers, concepts, and behaviors that can shape a person’s financial life.  </itunes:subtitle>
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      <title>Learn from An Optimized Advisor: Larry Sprung, Mitlin Financial</title>
      <description><![CDATA[<p>On this week’s episode, Scott was joined in the virtual studio by Larry Sprung, Founder and Wealth Advisor of Mitlin Financial. In addition, Larry is the author of Financial Planning Made Personal and Host of the Mitlin Money Mindset Podcast. Larry founded Mitlin Financial, Inc., in 2004 with a focus on prioritizing the families we serve. The Mitlin team consistently helps those families make healthy financial decisions and offer a tremendous experience that leverages personalized service with today’s top tools and technology.</p><p>In this episode you will learn the following: </p><ol><li>Larry’s background – his how and why for starting Mitlin Financial</li><li>The importance of having Core Values to optimize your business and life</li><li>How Larry wrote his book, Financial Planning Made Personal and his podcast, the Mitlin Money Mindset are resources for his clients</li><li>Larry shares a personal story on mental health and how is an advocate for mental health optimization</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Larry on <a href="https://www.linkedin.com/in/lawrencesprung/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Mitlin Financial click <a href="https://www.mitlinfinancial.com/" target="_blank"><strong>here</strong></a><br />For more on the Mitlin Money Mindset™ click <a href="https://www.mitlinfinancial.com/insights/blog/category/podcasts/" target="_blank"><strong>here</strong></a><br />To purchase and learn more about<strong> </strong>Financial Planning Made Personal click <a href="https://www.mitlinfinancial.com/financial-planning-made-personal/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 15 Jun 2023 22:00:00 +0000</pubDate>
      <author>Larry Sprung, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-larry-sprung-mitlin-financial-dQPVNmm7</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>On this week’s episode, Scott was joined in the virtual studio by Larry Sprung, Founder and Wealth Advisor of Mitlin Financial. In addition, Larry is the author of Financial Planning Made Personal and Host of the Mitlin Money Mindset Podcast. Larry founded Mitlin Financial, Inc., in 2004 with a focus on prioritizing the families we serve. The Mitlin team consistently helps those families make healthy financial decisions and offer a tremendous experience that leverages personalized service with today’s top tools and technology.</p><p>In this episode you will learn the following: </p><ol><li>Larry’s background – his how and why for starting Mitlin Financial</li><li>The importance of having Core Values to optimize your business and life</li><li>How Larry wrote his book, Financial Planning Made Personal and his podcast, the Mitlin Money Mindset are resources for his clients</li><li>Larry shares a personal story on mental health and how is an advocate for mental health optimization</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Larry on <a href="https://www.linkedin.com/in/lawrencesprung/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Mitlin Financial click <a href="https://www.mitlinfinancial.com/" target="_blank"><strong>here</strong></a><br />For more on the Mitlin Money Mindset™ click <a href="https://www.mitlinfinancial.com/insights/blog/category/podcasts/" target="_blank"><strong>here</strong></a><br />To purchase and learn more about<strong> </strong>Financial Planning Made Personal click <a href="https://www.mitlinfinancial.com/financial-planning-made-personal/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn from An Optimized Advisor: Larry Sprung, Mitlin Financial</itunes:title>
      <itunes:author>Larry Sprung, Scott Heinila</itunes:author>
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      <itunes:summary>On this week’s episode, Scott was joined in the virtual studio by Larry Sprung, Founder and Wealth Advisor of Mitlin Financial. In addition, Larry is the author of Financial Planning Made Personal and Host of the Mitlin Money Mindset Podcast. Larry founded Mitlin Financial, Inc., in 2004 with a focus on prioritizing the families we serve. The Mitlin team consistently helps those families make healthy financial decisions and offer a tremendous experience that leverages personalized service with today’s top tools and technology. </itunes:summary>
      <itunes:subtitle>On this week’s episode, Scott was joined in the virtual studio by Larry Sprung, Founder and Wealth Advisor of Mitlin Financial. In addition, Larry is the author of Financial Planning Made Personal and Host of the Mitlin Money Mindset Podcast. Larry founded Mitlin Financial, Inc., in 2004 with a focus on prioritizing the families we serve. The Mitlin team consistently helps those families make healthy financial decisions and offer a tremendous experience that leverages personalized service with today’s top tools and technology. </itunes:subtitle>
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      <title>Navigating Social Media in the Era of AI with Annie Dietrich, AC Social Designs</title>
      <description><![CDATA[<p>Scott welcomed Annie Dietrich of AC Social Designs back in studio to discuss the latest social media trends and AI. Annie is the Founder of AC Social Designs, a social media marketing and content strategy firm empowering businesses and creators with killer social strategies and captivating content.</p><p>In this episode you will learn the following: </p><ol><li>How to optimize your social media strategy utilizing AI tools</li><li>The latest trends in the social media industry including Instagram Reels, Engagement through DMs, and LinkedIn strategies</li><li>How the new Meta verification blue check mark works</li><li>The different AI platforms such as Chat GPT and Jasper, and how to incorporate them while keeping your voice and authenticity</li></ol><p>Listen to our previous episodes with Annie:<br />Ep. 71 - <a href="https://optimizedadvisorpodcast.com/episodes/optimization-strategies-to-help-advisors-reach-social-media-success-with-annie-dietrich-ac-social-designs" target="_blank"><strong>Optimization Strategies to help Advisors Reach Social Media Success with Annie Dietrich, AC Social Designs</strong></a><br />Ep. 60 - <a href="https://optimizedadvisorpodcast.com/episodes/how-to-grow-and-optimize-your-social-media-with-annie-dietrich-ac-social-designs" target="_blank"><strong>How to Grow and Optimize Your Social Media with Annie Dietrich, AC Social Designs</strong></a></p><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Annie on <a href="https://www.linkedin.com/in/annie-cooper-99a0b268/" target="_blank"><strong>LinkedIn</strong></a><br />Follow AC Social Designs on<strong> </strong><a href="https://www.instagram.com/acsocialdesigns/?hl=en" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 25 May 2023 22:00:00 +0000</pubDate>
      <author>Annie Dietrich, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/navigating-social-media-in-the-era-of-ai-with-annie-dietrich-ac-social-designs-BnYeI01a</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Annie Dietrich of AC Social Designs back in studio to discuss the latest social media trends and AI. Annie is the Founder of AC Social Designs, a social media marketing and content strategy firm empowering businesses and creators with killer social strategies and captivating content.</p><p>In this episode you will learn the following: </p><ol><li>How to optimize your social media strategy utilizing AI tools</li><li>The latest trends in the social media industry including Instagram Reels, Engagement through DMs, and LinkedIn strategies</li><li>How the new Meta verification blue check mark works</li><li>The different AI platforms such as Chat GPT and Jasper, and how to incorporate them while keeping your voice and authenticity</li></ol><p>Listen to our previous episodes with Annie:<br />Ep. 71 - <a href="https://optimizedadvisorpodcast.com/episodes/optimization-strategies-to-help-advisors-reach-social-media-success-with-annie-dietrich-ac-social-designs" target="_blank"><strong>Optimization Strategies to help Advisors Reach Social Media Success with Annie Dietrich, AC Social Designs</strong></a><br />Ep. 60 - <a href="https://optimizedadvisorpodcast.com/episodes/how-to-grow-and-optimize-your-social-media-with-annie-dietrich-ac-social-designs" target="_blank"><strong>How to Grow and Optimize Your Social Media with Annie Dietrich, AC Social Designs</strong></a></p><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Annie on <a href="https://www.linkedin.com/in/annie-cooper-99a0b268/" target="_blank"><strong>LinkedIn</strong></a><br />Follow AC Social Designs on<strong> </strong><a href="https://www.instagram.com/acsocialdesigns/?hl=en" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Navigating Social Media in the Era of AI with Annie Dietrich, AC Social Designs</itunes:title>
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      <itunes:summary>Scott welcomed Annie Dietrich of AC Social Designs back in studio to discuss the latest social media trends and AI. Annie is the Founder of AC Social Designs, a social media marketing and content strategy firm empowering businesses and creators with killer social strategies and captivating content. </itunes:summary>
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      <title>Wealth Preservation Truth Bombs Featuring Tom Hegna</title>
      <description><![CDATA[<p>Scott welcomed Retirement Expert, Economist, Best Selling Author, Public TV host and International Speaker Tom Hegna virtually in studio to have a discussion on financial planning in the current economy, the importance of using the right tools at the right time, and practicing what he preaches when it comes to his own retirement.</p><p>Tom Hegna is an economist, author, and retirement expert. He has been an incredibly popular industry speaker for many years and is considered by many to be THE Retirement Income Expert!</p><p>As a former First Vice President at New York Life, retired Lieutenant Colonel, and economist, Tom has delivered over 5,000 seminars on his signature "Paychecks and Playchecks" retirement approach, helping Baby Boomers and seniors retire the "optimal" way. He has condensed a large chunk of his considerable knowledge into 5 books.</p><p>As a financial professional, after learning from this value packed episode you will walk away with a greater understanding of how wealth preservation strategies can deepen client relationships and grow your business better moving into the future.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Tom on <a href="https://www.linkedin.com/in/tomhegna/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Tom Hegna click <a href="https://tomhegna.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Wed, 3 May 2023 15:00:00 +0000</pubDate>
      <author>Tom Hegna, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/wealth-preservation-truth-bombs-featuring-tom-hegna-akcMxmaJ</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Retirement Expert, Economist, Best Selling Author, Public TV host and International Speaker Tom Hegna virtually in studio to have a discussion on financial planning in the current economy, the importance of using the right tools at the right time, and practicing what he preaches when it comes to his own retirement.</p><p>Tom Hegna is an economist, author, and retirement expert. He has been an incredibly popular industry speaker for many years and is considered by many to be THE Retirement Income Expert!</p><p>As a former First Vice President at New York Life, retired Lieutenant Colonel, and economist, Tom has delivered over 5,000 seminars on his signature "Paychecks and Playchecks" retirement approach, helping Baby Boomers and seniors retire the "optimal" way. He has condensed a large chunk of his considerable knowledge into 5 books.</p><p>As a financial professional, after learning from this value packed episode you will walk away with a greater understanding of how wealth preservation strategies can deepen client relationships and grow your business better moving into the future.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Tom on <a href="https://www.linkedin.com/in/tomhegna/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Tom Hegna click <a href="https://tomhegna.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:author>Tom Hegna, Scott Heinila</itunes:author>
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      <itunes:duration>00:32:39</itunes:duration>
      <itunes:summary>Scott welcomed Retirement Expert, Economist, Best Selling Author, Public TV host and International Speaker Tom Hegna virtually in studio to have a discussion on financial planning in the current economy, the importance of using the right tools at the right time, and practicing what he preaches when it comes to his own retirement. 

Tom Hegna is an economist, author, and retirement expert. He has been an incredibly popular industry speaker for many years and is considered by many to be THE Retirement Income Expert! 

As a former First Vice President at New York Life, retired Lieutenant Colonel, and economist, Tom has delivered over 5,000 seminars on his signature &quot;Paychecks and Playchecks&quot; retirement approach, helping Baby Boomers and seniors retire the &quot;optimal&quot; way. He has condensed a large chunk of his considerable knowledge into 5 books. 

As a financial professional, after learning from this value packed episode you will walk away with a greater understanding of how wealth preservation strategies can deepen client relationships and grow your business better moving into the future. </itunes:summary>
      <itunes:subtitle>Scott welcomed Retirement Expert, Economist, Best Selling Author, Public TV host and International Speaker Tom Hegna virtually in studio to have a discussion on financial planning in the current economy, the importance of using the right tools at the right time, and practicing what he preaches when it comes to his own retirement. 

Tom Hegna is an economist, author, and retirement expert. He has been an incredibly popular industry speaker for many years and is considered by many to be THE Retirement Income Expert! 

As a former First Vice President at New York Life, retired Lieutenant Colonel, and economist, Tom has delivered over 5,000 seminars on his signature &quot;Paychecks and Playchecks&quot; retirement approach, helping Baby Boomers and seniors retire the &quot;optimal&quot; way. He has condensed a large chunk of his considerable knowledge into 5 books. 

As a financial professional, after learning from this value packed episode you will walk away with a greater understanding of how wealth preservation strategies can deepen client relationships and grow your business better moving into the future. </itunes:subtitle>
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      <title>Let&apos;s Talk Annuities with Annuity King Paul Garofoli, The Standard</title>
      <description><![CDATA[<p>Scott was joined in studio by Paul Garofoli, Annuity Regional Sales Director for the Standard to talk about the Annuity Industry. Paul has a 40-year career touching upon all aspects of our industry, especially independent distribution. Nicknamed the “Annuity King,” his enthusiasm is legendary. A nationally recognized speaker, Paul is known for his entertaining presentations.</p><p>Most recently, Paul was the recipient of the NAILBA ID 20 Award, honoring a diverse group of insurance professionals who are the most fascinating trailblazers, change-makers or architects shaping the future of independent distribution.</p><p>In this episode you will learn the following: </p><ol><li>Fundamentals of sales – door knocking, consistency, success</li><li>The current Annuity Market – short term duration product options</li><li>Where the industry is heading</li><li>How Insurance company representatives are an asset to your team</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paul on <a href="https://www.linkedin.com/in/paulgarofoli/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Standard click <a href="https://www.standard.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 20 Apr 2023 22:00:00 +0000</pubDate>
      <author>Paul Garofoli, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/lets-talk-annuities-with-annuity-king-paul-garofoli-the-standard-FhiVXYCb</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined in studio by Paul Garofoli, Annuity Regional Sales Director for the Standard to talk about the Annuity Industry. Paul has a 40-year career touching upon all aspects of our industry, especially independent distribution. Nicknamed the “Annuity King,” his enthusiasm is legendary. A nationally recognized speaker, Paul is known for his entertaining presentations.</p><p>Most recently, Paul was the recipient of the NAILBA ID 20 Award, honoring a diverse group of insurance professionals who are the most fascinating trailblazers, change-makers or architects shaping the future of independent distribution.</p><p>In this episode you will learn the following: </p><ol><li>Fundamentals of sales – door knocking, consistency, success</li><li>The current Annuity Market – short term duration product options</li><li>Where the industry is heading</li><li>How Insurance company representatives are an asset to your team</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paul on <a href="https://www.linkedin.com/in/paulgarofoli/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Standard click <a href="https://www.standard.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Let&apos;s Talk Annuities with Annuity King Paul Garofoli, The Standard</itunes:title>
      <itunes:author>Paul Garofoli, Scott Heinila</itunes:author>
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      <itunes:summary>Scott was joined in studio by Paul Garofoli, Annuity Regional Sales Director for the Standard to talk about the Annuity Industry. Paul has a 40-year career touching upon all aspects of our industry, especially independent distribution. Nicknamed the “Annuity King,” his enthusiasm is legendary. A nationally recognized speaker, Paul is known for his entertaining presentations. 

Most recently, Paul was the recipient of the NAILBA ID 20 Award, honoring a diverse group of insurance professionals who are the most fascinating trailblazers, change-makers or architects shaping the future of independent distribution. </itunes:summary>
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Most recently, Paul was the recipient of the NAILBA ID 20 Award, honoring a diverse group of insurance professionals who are the most fascinating trailblazers, change-makers or architects shaping the future of independent distribution. </itunes:subtitle>
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      <title>Impactful Insurance Solutions For Employers and Seniors with Sean Turner, Buffer Insurance</title>
      <description><![CDATA[<p>Scott was joined in studio by Sean Turner, CEO and Founder of Buffer Insurance. Buffer Insurance is an insurance company offering insurance solutions for employers and seniors. Sean Turner founded Buffer Insurance with the vision that the most meaningful impact we make is in the lives of others. Protecting others and ensuring their future impact is his highest priority at Buffer. Sean educates business owners and human resource professionals on ways to protect their vision and assists seniors transitioning to Medicare by finding coverages that will protect their future. Buffer Insurance is a veteran-led and veteran-owned independent insurance agency. This is made possible through the values and leadership instilled in Sean during his time serving as an infantryman and squad leader in the US Army.</p><p>In this episode you will learn the following:</p><ol><li>How Sean started Buffer Insurance</li><li>How Buffer Insurance went viral when Roe v. Wade was overturned</li><li>Outsourcing work to people in other countries to scale and grow profits</li><li>Optimizing your business through your core values, vision, and going back to the why</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Sean on <a href="https://www.linkedin.com/in/seanhturner/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Buffer Insurance click <a href="https://bufferinsurance.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 23 Mar 2023 22:00:00 +0000</pubDate>
      <author>Sean Turner, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/impactful-insurance-solutions-with-sean-turner-buffer-insurance-c0MDqQXk</link>
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      <content:encoded><![CDATA[<p>Scott was joined in studio by Sean Turner, CEO and Founder of Buffer Insurance. Buffer Insurance is an insurance company offering insurance solutions for employers and seniors. Sean Turner founded Buffer Insurance with the vision that the most meaningful impact we make is in the lives of others. Protecting others and ensuring their future impact is his highest priority at Buffer. Sean educates business owners and human resource professionals on ways to protect their vision and assists seniors transitioning to Medicare by finding coverages that will protect their future. Buffer Insurance is a veteran-led and veteran-owned independent insurance agency. This is made possible through the values and leadership instilled in Sean during his time serving as an infantryman and squad leader in the US Army.</p><p>In this episode you will learn the following:</p><ol><li>How Sean started Buffer Insurance</li><li>How Buffer Insurance went viral when Roe v. Wade was overturned</li><li>Outsourcing work to people in other countries to scale and grow profits</li><li>Optimizing your business through your core values, vision, and going back to the why</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Sean on <a href="https://www.linkedin.com/in/seanhturner/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Buffer Insurance click <a href="https://bufferinsurance.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:summary>Scott was joined in studio by Sean Turner, Founder of Buffer Insurance. Buffer Insurance is an insurance company offering insurance solutions for employers and seniors. Sean Turner founded Buffer Insurance with the vision that the most meaningful impact we make is in the lives of others. Protecting others and ensuring their future impact is his highest priority at Buffer. Sean educates business owners and human resource professionals on ways to protect their vision and assists seniors transitioning to Medicare by finding coverages that will protect their future. Buffer Insurance is a veteran-led and veteran-owned independent insurance agency. This is made possible through the values and leadership instilled in Sean during his time serving as an infantryman and squad leader in the US Army.</itunes:summary>
      <itunes:subtitle>Scott was joined in studio by Sean Turner, Founder of Buffer Insurance. Buffer Insurance is an insurance company offering insurance solutions for employers and seniors. Sean Turner founded Buffer Insurance with the vision that the most meaningful impact we make is in the lives of others. Protecting others and ensuring their future impact is his highest priority at Buffer. Sean educates business owners and human resource professionals on ways to protect their vision and assists seniors transitioning to Medicare by finding coverages that will protect their future. Buffer Insurance is a veteran-led and veteran-owned independent insurance agency. This is made possible through the values and leadership instilled in Sean during his time serving as an infantryman and squad leader in the US Army.</itunes:subtitle>
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      <title>The Chief Evangelist for Business Optimization with Diana Cabrices</title>
      <description><![CDATA[<p>Scott was joined virtually by Diana Cabrices to discuss the wealthtech industry, content marketing, and what it means to be a Chief Evangelist.</p><p>Diana Cabrices is the founder of<i> Diana Cabrices Consulting, </i>a growth consulting firm dedicated to energizing dead demand channels for B2B wealthtech brands as their Fractional Chief Evangelist. Often called a <i>“product demo queen</i>”, Diana has a knack for converting audiences into ambassadors, and won her first public speaking award at the age of 7. When she’s not representing intelligent technology or engaging with financial advisors, she’s usually planning her next trip (18+ countries and counting), convincing her friends and family to live more holistically, elevating women in the birth room as a doula, and spending time with her 15-year old Chiweenie, Guss. </p><p>In this episode you will learn the following:</p><ol><li>Diana’s background and how she started her own firm, Diana Cabrices Consulting</li><li>How Advisors can optimize their business through a variety of ways</li><li>Content Marketing and Artificial Intelligence Automation using Canva and Chat GPT</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Diana on <a href="https://www.linkedin.com/in/dianacabrices/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Diana Cabrices Consulting click <a href="https://dianacabrices.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 16 Mar 2023 22:00:00 +0000</pubDate>
      <author>Diana Cabrices, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-chief-evangelist-for-business-optimization-with-diana-cabrices-xRQCYix6</link>
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      <content:encoded><![CDATA[<p>Scott was joined virtually by Diana Cabrices to discuss the wealthtech industry, content marketing, and what it means to be a Chief Evangelist.</p><p>Diana Cabrices is the founder of<i> Diana Cabrices Consulting, </i>a growth consulting firm dedicated to energizing dead demand channels for B2B wealthtech brands as their Fractional Chief Evangelist. Often called a <i>“product demo queen</i>”, Diana has a knack for converting audiences into ambassadors, and won her first public speaking award at the age of 7. When she’s not representing intelligent technology or engaging with financial advisors, she’s usually planning her next trip (18+ countries and counting), convincing her friends and family to live more holistically, elevating women in the birth room as a doula, and spending time with her 15-year old Chiweenie, Guss. </p><p>In this episode you will learn the following:</p><ol><li>Diana’s background and how she started her own firm, Diana Cabrices Consulting</li><li>How Advisors can optimize their business through a variety of ways</li><li>Content Marketing and Artificial Intelligence Automation using Canva and Chat GPT</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Diana on <a href="https://www.linkedin.com/in/dianacabrices/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Diana Cabrices Consulting click <a href="https://dianacabrices.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Chief Evangelist for Business Optimization with Diana Cabrices</itunes:title>
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      <title>The 2022 Recap and Look Into 2023 Financial and Investment Forecast with Bart Zandbergen, Zandbergen Group</title>
      <description><![CDATA[<p>Scott was joined virtually by Bart Zandbergen, for a collaborative episode with the Zandbergen Report Podcast. Bart is the CEO and Founder of The Zandbergen Group, a wealth management firm and he’s the Host of The Zandbergen Report Podcast. In this episode Scott and Bart dive into a recap of 2022 and provide their take on the 2023 financial market and investments.</p><p>In this episode you will learn:</p><ol><li>Some brainteaser questions where Bart tests Scott's knowledge</li><li>Scott and Bart’s recap of 2022 in terms of the market and investments</li><li>Scott and Bart’s forecast for 2023, recession, and stock market trends</li><li>Their advice and take on the current markets</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a><br />For more on The Zandbergen Report Podcast click<strong> </strong><a href="https://www.zandbergengroup.com/podcast/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 9 Mar 2023 23:00:00 +0000</pubDate>
      <author>Bart Zandbergen, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-2022-recap-and-look-into-2023-financial-and-investment-forecast-with-bart-zandbergen-zandbergen-group-3RQNuYqo</link>
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      <content:encoded><![CDATA[<p>Scott was joined virtually by Bart Zandbergen, for a collaborative episode with the Zandbergen Report Podcast. Bart is the CEO and Founder of The Zandbergen Group, a wealth management firm and he’s the Host of The Zandbergen Report Podcast. In this episode Scott and Bart dive into a recap of 2022 and provide their take on the 2023 financial market and investments.</p><p>In this episode you will learn:</p><ol><li>Some brainteaser questions where Bart tests Scott's knowledge</li><li>Scott and Bart’s recap of 2022 in terms of the market and investments</li><li>Scott and Bart’s forecast for 2023, recession, and stock market trends</li><li>Their advice and take on the current markets</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a><br />For more on The Zandbergen Report Podcast click<strong> </strong><a href="https://www.zandbergengroup.com/podcast/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The 2022 Recap and Look Into 2023 Financial and Investment Forecast with Bart Zandbergen, Zandbergen Group</itunes:title>
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      <itunes:summary>Scott was joined virtually by Bart Zandbergen, for a collaborative episode with the Zandbergen Report Podcast. Bart is the CEO and Founder of The Zandbergen Group, a wealth management firm and he’s the Host of The Zandbergen Report Podcast. In this episode Scott and Bart dive into a recap of 2022 and provide their take on the 2023 financial market and investments.</itunes:summary>
      <itunes:subtitle>Scott was joined virtually by Bart Zandbergen, for a collaborative episode with the Zandbergen Report Podcast. Bart is the CEO and Founder of The Zandbergen Group, a wealth management firm and he’s the Host of The Zandbergen Report Podcast. In this episode Scott and Bart dive into a recap of 2022 and provide their take on the 2023 financial market and investments.</itunes:subtitle>
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      <title>How to Grow &amp; Manage Your Team for Business Optimization with Cynthia Spigel</title>
      <description><![CDATA[<p>Scott was joined in studio by Cynthia Spigel, Owner and Consultant at Spigel Strategies & Solutions LLC to talk about growing and managing your team. Spigel Strategies & Solutions LLC is a coaching and consulting firm that has an emphasis on execution in institutionalizing your business, creating a distinctive client experience, and growing and managing your team. </p><p>In this episode you will learn:</p><ol><li>Create a collaborative & loyal culture</li><li>Define roles & future potential paths</li><li>Define & implement a base & incentive compensation structure</li><li>Empower ownership & develop leadership</li><li>How the 12-Week Year by Brian P. Morgan and Michael Lennington can help optimize your business and time management</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect Cynthia with on <a href="https://www.linkedin.com/in/cynthiaspigel/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Spigel Strategies & Solutions LLC click <a href="https://cynthiaspigel.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 2 Mar 2023 23:00:00 +0000</pubDate>
      <author>Cynthia Spigel, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/how-to-grow-manage-your-team-for-business-optimization-with-cynthia-spigel-1gBmFtLp</link>
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      <content:encoded><![CDATA[<p>Scott was joined in studio by Cynthia Spigel, Owner and Consultant at Spigel Strategies & Solutions LLC to talk about growing and managing your team. Spigel Strategies & Solutions LLC is a coaching and consulting firm that has an emphasis on execution in institutionalizing your business, creating a distinctive client experience, and growing and managing your team. </p><p>In this episode you will learn:</p><ol><li>Create a collaborative & loyal culture</li><li>Define roles & future potential paths</li><li>Define & implement a base & incentive compensation structure</li><li>Empower ownership & develop leadership</li><li>How the 12-Week Year by Brian P. Morgan and Michael Lennington can help optimize your business and time management</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect Cynthia with on <a href="https://www.linkedin.com/in/cynthiaspigel/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Spigel Strategies & Solutions LLC click <a href="https://cynthiaspigel.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>How to Grow &amp; Manage Your Team for Business Optimization with Cynthia Spigel</itunes:title>
      <itunes:author>Cynthia Spigel, Scott Heinila</itunes:author>
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      <title>Behavioral Finance For Business Optimization with Dr. Ben Sorensen</title>
      <description><![CDATA[<p>Scott was joined virtually by Dr. Ben Sorensen, Founder and President of Sorensen Consulting. Dr. Ben Sorensen provides leadership training, sales training, and executive coaching to corporate and non-profit organizations around the world and across a wide spectrum of industries. Ben trains thousands of senior executives annually. During the past 20 years, Ben has become best known for his rich mix of corporate experience, non-profit work, and teaching ability. Ben focuses on teaching practical, proven skills while customizing all material to the specific needs of each client. Ben is also an Intelligence Officer in the Navy Reserves and is a Pastor in his community.</p><p>In this episode you will learn: </p><ol><li>All about Sorensen Consulting and the executive coaching and leadership development </li><li>Behavioral Finance and how best to serve your clients</li><li>How to optimize our time and micro compartmentalizing </li><li>Mindset techniques, managing stress and some of Ben's Navy tacts </li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ben on <a href="https://www.linkedin.com/in/ben-sorensen/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Sorensen Consulting click <a href="https://www.bensorensenconsulting.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 16 Feb 2023 23:00:00 +0000</pubDate>
      <author>Ben Sorensen, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/behavioral-finance-for-business-optimization-with-dr-ben-sorensen-IHlHJ_bc</link>
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      <content:encoded><![CDATA[<p>Scott was joined virtually by Dr. Ben Sorensen, Founder and President of Sorensen Consulting. Dr. Ben Sorensen provides leadership training, sales training, and executive coaching to corporate and non-profit organizations around the world and across a wide spectrum of industries. Ben trains thousands of senior executives annually. During the past 20 years, Ben has become best known for his rich mix of corporate experience, non-profit work, and teaching ability. Ben focuses on teaching practical, proven skills while customizing all material to the specific needs of each client. Ben is also an Intelligence Officer in the Navy Reserves and is a Pastor in his community.</p><p>In this episode you will learn: </p><ol><li>All about Sorensen Consulting and the executive coaching and leadership development </li><li>Behavioral Finance and how best to serve your clients</li><li>How to optimize our time and micro compartmentalizing </li><li>Mindset techniques, managing stress and some of Ben's Navy tacts </li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ben on <a href="https://www.linkedin.com/in/ben-sorensen/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Sorensen Consulting click <a href="https://www.bensorensenconsulting.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Behavioral Finance For Business Optimization with Dr. Ben Sorensen</itunes:title>
      <itunes:author>Ben Sorensen, Scott Heinila</itunes:author>
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      <itunes:duration>00:36:04</itunes:duration>
      <itunes:summary>Scott was joined virtually by Dr. Ben Sorensen, Founder and President of Sorensen Consulting. Dr. Ben Sorensen provides leadership training, sales training, and executive coaching to corporate and non-profit organizations around the world and across a wide spectrum of industries. Ben trains thousands of senior executives annually. During the past 20 years, Ben has become best known for his rich mix of corporate experience, non-profit work, and teaching ability. Ben focuses on teaching practical, proven skills while customizing all material to the specific needs of each client. Ben is also an Intelligence Officer in the Navy Reserves and is a Pastor in his community. </itunes:summary>
      <itunes:subtitle>Scott was joined virtually by Dr. Ben Sorensen, Founder and President of Sorensen Consulting. Dr. Ben Sorensen provides leadership training, sales training, and executive coaching to corporate and non-profit organizations around the world and across a wide spectrum of industries. Ben trains thousands of senior executives annually. During the past 20 years, Ben has become best known for his rich mix of corporate experience, non-profit work, and teaching ability. Ben focuses on teaching practical, proven skills while customizing all material to the specific needs of each client. Ben is also an Intelligence Officer in the Navy Reserves and is a Pastor in his community. </itunes:subtitle>
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      <title>Optimize Your Business and Accelerate Your Influence with Podcast Expert, Matt Halloran, ProudMouth</title>
      <description><![CDATA[<p>Scott was joined virtually by Matt Halloran, Co-Founder and CRO at ProudMouth. ProudMouth is the solution toone of the biggest obstacles professionals and companies face: the ability to consistently produce authentic and valuable content to power their content marketing strategy. Matt has hosted and been on over 1,000 podcast episodes. He’s also the host of ProudMouth podcast, the <a href="https://proudmouth.com/get-started/top-advisor-marketing-podcast/" target="_blank"><strong>Top Advisor Marketing Podcast</strong></a>, where he shares marketing strategies tailored for advisors and connects with top industry leaders, and <a href="https://proudmouth.com/get-started/beyourownloud-podcast/" target="_blank"><strong>Be Your Own Loud,</strong></a> which features amazing people who’ve gained influence by being unapologetically themselves. </p><p>In this episode you will learn: </p><ol><li>Matt’s Five ROI’s of Podcasting</li><li>How ProudMouth and the Pod Rocket Academy can help with marketing initiatives and launching a successful podcast</li><li>How Scott and Matt connect at the Riskalyze Conference with <a href="https://femalesandfinance.com/" target="_blank"><strong>Females & Finance</strong></a></li><li>Accelerate Your Influence by being an expert in your community</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Matt on <a href="https://www.linkedin.com/in/matthalloranpm/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on ProudMouth click <a href="https://proudmouth.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 26 Jan 2023 23:00:00 +0000</pubDate>
      <author>Matt Halloran, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimize-your-business-and-accelerate-your-influence-with-podcast-expert-matt-halloran-proudmouth-l3Ja8aSM</link>
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      <content:encoded><![CDATA[<p>Scott was joined virtually by Matt Halloran, Co-Founder and CRO at ProudMouth. ProudMouth is the solution toone of the biggest obstacles professionals and companies face: the ability to consistently produce authentic and valuable content to power their content marketing strategy. Matt has hosted and been on over 1,000 podcast episodes. He’s also the host of ProudMouth podcast, the <a href="https://proudmouth.com/get-started/top-advisor-marketing-podcast/" target="_blank"><strong>Top Advisor Marketing Podcast</strong></a>, where he shares marketing strategies tailored for advisors and connects with top industry leaders, and <a href="https://proudmouth.com/get-started/beyourownloud-podcast/" target="_blank"><strong>Be Your Own Loud,</strong></a> which features amazing people who’ve gained influence by being unapologetically themselves. </p><p>In this episode you will learn: </p><ol><li>Matt’s Five ROI’s of Podcasting</li><li>How ProudMouth and the Pod Rocket Academy can help with marketing initiatives and launching a successful podcast</li><li>How Scott and Matt connect at the Riskalyze Conference with <a href="https://femalesandfinance.com/" target="_blank"><strong>Females & Finance</strong></a></li><li>Accelerate Your Influence by being an expert in your community</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Matt on <a href="https://www.linkedin.com/in/matthalloranpm/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on ProudMouth click <a href="https://proudmouth.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Optimize Your Business and Accelerate Your Influence with Podcast Expert, Matt Halloran, ProudMouth</itunes:title>
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      <title>The Advisor’s Advisor for Business Optimization with Conor Anderson, AdvisorAssist</title>
      <description><![CDATA[<p>Scott was joined virtually by Conor Anderson, Partner and Head of Advisor Services. AdvisorAssist provides comprehensive turnkey solutions for both new and transitioning advisors as well as established registered investment advisor (RIA) firms. </p><p>In this episode you will learn the following: </p><ol><li>Compliance industry updates</li><li>How AdvisorAssist acts as the advisor’s advisor</li><li>How to optimize and protect your business</li><li>Market trend and audits</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Conor on<a href="https://www.linkedin.com/in/conor-i-anderson-01493176/" target="_blank"> <strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AdvisorAssist click <a href="https://advisorassist.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 12 Jan 2023 23:00:00 +0000</pubDate>
      <author>Conor Anderson, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-advisors-advisor-for-business-optimization-with-conor-anderson-advisorassist-86ly8GT8</link>
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      <content:encoded><![CDATA[<p>Scott was joined virtually by Conor Anderson, Partner and Head of Advisor Services. AdvisorAssist provides comprehensive turnkey solutions for both new and transitioning advisors as well as established registered investment advisor (RIA) firms. </p><p>In this episode you will learn the following: </p><ol><li>Compliance industry updates</li><li>How AdvisorAssist acts as the advisor’s advisor</li><li>How to optimize and protect your business</li><li>Market trend and audits</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Conor on<a href="https://www.linkedin.com/in/conor-i-anderson-01493176/" target="_blank"> <strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AdvisorAssist click <a href="https://advisorassist.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Advisor’s Advisor for Business Optimization with Conor Anderson, AdvisorAssist</itunes:title>
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      <title>The Niche Private Equity Fund with Andrew Costa, RX3 Growth Partners</title>
      <description><![CDATA[<p>Scott was joined in studio by Andrew Costa, Partner at RX3 Growth Partners, to talk about their growth equity portfolio fund. Andrew is responsible for managing all aspects of the fund’s investment process, including sourcing, diligence, investment committee and portfolio management. RX3 Growth Partners is a consumer growth equity firm that helps brands realize their full potential.</p><p>In this episode you will learn the following:</p><ol><li>Andrew’s background and role at RX3 Growth Partners</li><li>How RX3 differs from other funds by finding their niche with brands utilizing influencer and celebrity marketing</li><li>Current interest rate market and RX3 Growth Partners Fund 2</li><li>Savvy consumer buying trends in a digital world</li></ol><p>Listen our previous episode with Nate Rabe, Co-Founder and Managing Partner at RX3 Growth Partners, Ep. 057 - Empowering Consumer Brands Through Authentic Relationships <a href="https://optimizedadvisorpodcast.com/episodes/empowering-consumer-brands-through-authentic-relationships-with-nate-raabe-rx3-growth-partners" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Andrew on <a href="https://www.linkedin.com/in/andrew-costa-b0772739/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on RX3 Growth Partners click <a href="https://www.rx3growthpartners.com/" target="_blank"><strong>here</strong></a></p><p><br />Email Andrew: andrew@rx3growthpartners.com</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 5 Jan 2023 23:00:00 +0000</pubDate>
      <author>Andrew Costa, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-niche-private-equity-fund-with-andrew-costa-rx3-growth-partners-2AzkP4YV</link>
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      <content:encoded><![CDATA[<p>Scott was joined in studio by Andrew Costa, Partner at RX3 Growth Partners, to talk about their growth equity portfolio fund. Andrew is responsible for managing all aspects of the fund’s investment process, including sourcing, diligence, investment committee and portfolio management. RX3 Growth Partners is a consumer growth equity firm that helps brands realize their full potential.</p><p>In this episode you will learn the following:</p><ol><li>Andrew’s background and role at RX3 Growth Partners</li><li>How RX3 differs from other funds by finding their niche with brands utilizing influencer and celebrity marketing</li><li>Current interest rate market and RX3 Growth Partners Fund 2</li><li>Savvy consumer buying trends in a digital world</li></ol><p>Listen our previous episode with Nate Rabe, Co-Founder and Managing Partner at RX3 Growth Partners, Ep. 057 - Empowering Consumer Brands Through Authentic Relationships <a href="https://optimizedadvisorpodcast.com/episodes/empowering-consumer-brands-through-authentic-relationships-with-nate-raabe-rx3-growth-partners" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Andrew on <a href="https://www.linkedin.com/in/andrew-costa-b0772739/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on RX3 Growth Partners click <a href="https://www.rx3growthpartners.com/" target="_blank"><strong>here</strong></a></p><p><br />Email Andrew: andrew@rx3growthpartners.com</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Niche Private Equity Fund with Andrew Costa, RX3 Growth Partners</itunes:title>
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      <itunes:summary>Scott was joined in studio by Andrew Costa, Partner at RX3 Growth Partners, to talk about their growth equity portfolio fund. Andrew is responsible for managing all aspects of the fund’s investment process, including sourcing, diligence, investment committee and portfolio management. RX3 Growth Partners is a consumer growth equity firm that helps brands realize their full potential. </itunes:summary>
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      <title>How to Optimize Your Health through Biohacking with Ryan Dietrich and Nick Bernatowicz</title>
      <description><![CDATA[<p>For the last episode of 2022, Scott was joined in the studio by Nick Bernatowicz and Ryan Dietrich, Founder, Fitness Trainer, and Biohacking Expert at Reaching Dreams LLC to discuss health optimization.</p><p> In this episode you will learn the following:</p><ol><li>What is biohacking and how it can help you optimize your health</li><li>Kick off your 2023 health and wellness resolutions with an easy-to-follow toolkit</li><li>How to utilize cold-therapy, heat-therapy, and meditation to help you handle stress in everyday life</li><li>Learn how to join Ryan’s Healthy in 30 Program to optimize your overall health and wellness routine</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ryan on <a href="https://www.instagram.com/reachingdreamsllc/?hl=en" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Reaching Dreams LLC click <a href="https://reachingdreamswellness.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 15 Dec 2022 23:00:00 +0000</pubDate>
      <author>Ryan Dietrich, Nick Bernatowicz, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/how-to-optimize-your-health-through-biohacking-with-ryan-dietrich-and-nick-bernatowicz-yOyLUJwY</link>
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      <content:encoded><![CDATA[<p>For the last episode of 2022, Scott was joined in the studio by Nick Bernatowicz and Ryan Dietrich, Founder, Fitness Trainer, and Biohacking Expert at Reaching Dreams LLC to discuss health optimization.</p><p> In this episode you will learn the following:</p><ol><li>What is biohacking and how it can help you optimize your health</li><li>Kick off your 2023 health and wellness resolutions with an easy-to-follow toolkit</li><li>How to utilize cold-therapy, heat-therapy, and meditation to help you handle stress in everyday life</li><li>Learn how to join Ryan’s Healthy in 30 Program to optimize your overall health and wellness routine</li></ol><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ryan on <a href="https://www.instagram.com/reachingdreamsllc/?hl=en" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Reaching Dreams LLC click <a href="https://reachingdreamswellness.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <title>What You Need to Know to Sell More Annuities in 2023, with Nick Bernatowicz, Producers Choice Network</title>
      <description><![CDATA[<p>Scott was joined in the studio by Nick Bernatowicz, Senior Sales Consultant at Producers Choice Network to discuss what you need to know to increase your Annuity sales in 2023.</p><p>In this episode, you will learn the following:  </p><ol><li>How the Fed rates correlate to annuities and how to use that to increase sales.</li><li>From the Field: The best annuity products on the market today!</li><li>Insurance companies are growing and changing, and how that affects you, the producer.</li></ol><p>Listen to their previous annuity update episode here: Ep. 56 - Annuities: Ken Fisher “hates them”…. should you? <a href="https://optimizedadvisorpodcast.com/episodes/annuities-ken-fisher-hates-them-should-you" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network and the annuity products offered click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 8 Dec 2022 23:00:00 +0000</pubDate>
      <author>Scott Heinila, Nick Bernatowicz</author>
      <link>https://optimizedadvisorpodcast.com/episodes/what-you-need-to-know-to-sell-more-annuities-in-2023-with-nick-bernatowicz-producers-choice-network-cMNbKSuv</link>
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      <content:encoded><![CDATA[<p>Scott was joined in the studio by Nick Bernatowicz, Senior Sales Consultant at Producers Choice Network to discuss what you need to know to increase your Annuity sales in 2023.</p><p>In this episode, you will learn the following:  </p><ol><li>How the Fed rates correlate to annuities and how to use that to increase sales.</li><li>From the Field: The best annuity products on the market today!</li><li>Insurance companies are growing and changing, and how that affects you, the producer.</li></ol><p>Listen to their previous annuity update episode here: Ep. 56 - Annuities: Ken Fisher “hates them”…. should you? <a href="https://optimizedadvisorpodcast.com/episodes/annuities-ken-fisher-hates-them-should-you" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network and the annuity products offered click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>What You Need to Know to Sell More Annuities in 2023, with Nick Bernatowicz, Producers Choice Network</itunes:title>
      <itunes:author>Scott Heinila, Nick Bernatowicz</itunes:author>
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      <itunes:duration>00:26:34</itunes:duration>
      <itunes:summary>Scott was joined in the studio by Nick Bernatowicz, Senior Sales Consultant at Producers Choice Network to discuss what you need to know to increase your Annuity sales in 2023. 
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      <itunes:subtitle>Scott was joined in the studio by Nick Bernatowicz, Senior Sales Consultant at Producers Choice Network to discuss what you need to know to increase your Annuity sales in 2023. 
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      <title>Home for the Holidays, LTC Awareness with Brad Shepard and Brian Ott</title>
      <description><![CDATA[<p>Scott Heinila was joined virtually by Brad Shepard, Regional Sales Director at One America and Brian Ott, Founder and CEO 525 Advisors to discuss Long-Term Care planning during LTC Awareness Month. In the episode they discussed the following:  </p><ol><li>LTC Planning and facts</li><li>How to prepare families when their loved ones need LTC</li><li>Brad and Brian shared their personal stories dealing with LTC</li></ol><p>Listen to their previous episodes here:  <br />Episode 002: <a href="https://optimizedadvisorpodcast.com/episodes/the-single-largest-unfunded-risk-facing-retirees" target="_blank"><strong>The Single Largest Unfunded Risk Facing Retirees</strong></a><br />Episode  026: <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-brian-ott-525-advisors" target="_blank"><strong>Learn FromAn Optimized Advisor: Brian Ott, 525 Advisors</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Brad on <a href="https://www.linkedin.com/in/brad-shepard-asset-based-ltc/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brian on<strong> </strong><a href="https://www.linkedin.com/in/brian-ott-ricp-cltc-59b34925/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a><br />For more on One America click<strong> </strong><a href="https://www.oneamerica.com/" target="_blank"><strong>here</strong></a><br />For more on 525 Advisors click <a href="https://www.525longtermcare.com/" target="_blank"><strong>here</strong></a><br />For more on the iLTCI Conference click <a href="https://iltciconf.org/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p><p><strong>EPISODE NOTES</strong></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 1 Dec 2022 23:00:00 +0000</pubDate>
      <author>Brian Ott, Brad Shepard, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/home-for-the-holidays-ltc-awareness-with-brad-shepard-and-brian-ott-_sZptBO7</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila was joined virtually by Brad Shepard, Regional Sales Director at One America and Brian Ott, Founder and CEO 525 Advisors to discuss Long-Term Care planning during LTC Awareness Month. In the episode they discussed the following:  </p><ol><li>LTC Planning and facts</li><li>How to prepare families when their loved ones need LTC</li><li>Brad and Brian shared their personal stories dealing with LTC</li></ol><p>Listen to their previous episodes here:  <br />Episode 002: <a href="https://optimizedadvisorpodcast.com/episodes/the-single-largest-unfunded-risk-facing-retirees" target="_blank"><strong>The Single Largest Unfunded Risk Facing Retirees</strong></a><br />Episode  026: <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-brian-ott-525-advisors" target="_blank"><strong>Learn FromAn Optimized Advisor: Brian Ott, 525 Advisors</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Brad on <a href="https://www.linkedin.com/in/brad-shepard-asset-based-ltc/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brian on<strong> </strong><a href="https://www.linkedin.com/in/brian-ott-ricp-cltc-59b34925/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a><br />For more on One America click<strong> </strong><a href="https://www.oneamerica.com/" target="_blank"><strong>here</strong></a><br />For more on 525 Advisors click <a href="https://www.525longtermcare.com/" target="_blank"><strong>here</strong></a><br />For more on the iLTCI Conference click <a href="https://iltciconf.org/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p><p><strong>EPISODE NOTES</strong></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Home for the Holidays, LTC Awareness with Brad Shepard and Brian Ott</itunes:title>
      <itunes:author>Brian Ott, Brad Shepard, Scott Heinila</itunes:author>
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      <itunes:duration>00:39:25</itunes:duration>
      <itunes:summary>Scott Heinila was joined virtually by Brad Shepard, Regional Sales Director at One America and Brian Ott, Founder and CEO 525 Advisors to discuss Long-Term Care planning during LTC Awareness Month. In the episode they discussed the following:   

LTC Planning and facts  
How to prepare families when their loved ones need LTC  
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      <itunes:subtitle>Scott Heinila was joined virtually by Brad Shepard, Regional Sales Director at One America and Brian Ott, Founder and CEO 525 Advisors to discuss Long-Term Care planning during LTC Awareness Month. In the episode they discussed the following:   

LTC Planning and facts  
How to prepare families when their loved ones need LTC  
Brad and Brian shared their personal stories dealing with LTC  </itunes:subtitle>
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      <title>The Zandbergen Report’s 5th Annual Holiday Wine Pairing</title>
      <description><![CDATA[<p>Scott Heinila and Nick Bernatowicz virtually joined fellow podcast host and strategic partner, Bart Zandbergen in the podcast studio by co-host Letitia Berbaum, Paula Steurer of Sterling Public Relations for the 5th Annual Holiday Wine Pairing Podcast alongside studio engineer Danielle Ramchandani. This year’s line-up of wines featured some that are well known, some that are hidden gems, and some that were being tried by the podcast crew for the very first time. Led by Bart’s sommelier expertise, the cast discusses what pairings are best tailored with certain dishes alongside some unexpected pairings to consider. Cheers to the 2022 holiday season and blessings to all!</p><p><strong>The 2022 wine line-up includes: </strong></p><ul><li>Veuve Cliquot Rose</li><li>Mulderbosch Chenin Blanc</li><li>J Dusi Red Zinfandel</li><li>Robert Bialis Black Chicken Red Zinfandel</li><li>William Selyam Pinot Noir</li></ul><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAAwJqABOsClAZSDyBe4hw8dWsh6XJsEdMQ&keywords=bart%20zandbergen%2C%20cfp%C2%AE%2C%20cdfa%C2%AE&origin=RICH_QUERY_SUGGESTION&position=0&searchId=9b7d6557-a5cb-4b51-a629-576fa4f97bca&sid=cWD" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Tish on <a href="https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAACfX3kBYT2b0kc2zz3eB3P7Dnf-sOLO7Fc&keywords=letitia%20berbaum%2C%20aif%C2%AE%2C%20cepa%C2%AE&origin=RICH_QUERY_SUGGESTION&position=0&searchId=375abd37-d97b-4d76-b352-38f41851b7bb&sid=U(i" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paula on<strong> </strong><a href="https://www.linkedin.com/in/paulasteurer/" target="_blank"><strong>LinkedIn</strong></a><br /> </p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 17 Nov 2022 23:00:00 +0000</pubDate>
      <author>Letitia Berbaum, Nick Bernatowicz, Bart Zandbergen, Scott Heinila, Paula Steurer</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-zandbergen-reports-5th-annual-holiday-wine-pairing-iwYCkxUE</link>
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      <content:encoded><![CDATA[<p>Scott Heinila and Nick Bernatowicz virtually joined fellow podcast host and strategic partner, Bart Zandbergen in the podcast studio by co-host Letitia Berbaum, Paula Steurer of Sterling Public Relations for the 5th Annual Holiday Wine Pairing Podcast alongside studio engineer Danielle Ramchandani. This year’s line-up of wines featured some that are well known, some that are hidden gems, and some that were being tried by the podcast crew for the very first time. Led by Bart’s sommelier expertise, the cast discusses what pairings are best tailored with certain dishes alongside some unexpected pairings to consider. Cheers to the 2022 holiday season and blessings to all!</p><p><strong>The 2022 wine line-up includes: </strong></p><ul><li>Veuve Cliquot Rose</li><li>Mulderbosch Chenin Blanc</li><li>J Dusi Red Zinfandel</li><li>Robert Bialis Black Chicken Red Zinfandel</li><li>William Selyam Pinot Noir</li></ul><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAAwJqABOsClAZSDyBe4hw8dWsh6XJsEdMQ&keywords=bart%20zandbergen%2C%20cfp%C2%AE%2C%20cdfa%C2%AE&origin=RICH_QUERY_SUGGESTION&position=0&searchId=9b7d6557-a5cb-4b51-a629-576fa4f97bca&sid=cWD" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Tish on <a href="https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAACfX3kBYT2b0kc2zz3eB3P7Dnf-sOLO7Fc&keywords=letitia%20berbaum%2C%20aif%C2%AE%2C%20cepa%C2%AE&origin=RICH_QUERY_SUGGESTION&position=0&searchId=375abd37-d97b-4d76-b352-38f41851b7bb&sid=U(i" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paula on<strong> </strong><a href="https://www.linkedin.com/in/paulasteurer/" target="_blank"><strong>LinkedIn</strong></a><br /> </p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Zandbergen Report’s 5th Annual Holiday Wine Pairing</itunes:title>
      <itunes:author>Letitia Berbaum, Nick Bernatowicz, Bart Zandbergen, Scott Heinila, Paula Steurer</itunes:author>
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      <itunes:summary>Scott Heinila and Nick Bernatowicz virtually joined fellow podcast host and strategic partner, Bart Zandbergen in the podcast studio by co-host Letitia Berbaum, Paula Steurer of Sterling Public Relations for the 5th Annual Holiday Wine Pairing Podcast alongside studio engineer Danielle Ramchandani. This year’s line-up of wines featured some that are well known, some that are hidden gems, and some that were being tried by the podcast crew for the very first time. Led by Bart’s sommelier expertise, the cast discusses what pairings are best tailored with certain dishes alongside some unexpected pairings to consider. Cheers to the 2022 holiday season and blessings to all! 

 
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      <itunes:subtitle>Scott Heinila and Nick Bernatowicz virtually joined fellow podcast host and strategic partner, Bart Zandbergen in the podcast studio by co-host Letitia Berbaum, Paula Steurer of Sterling Public Relations for the 5th Annual Holiday Wine Pairing Podcast alongside studio engineer Danielle Ramchandani. This year’s line-up of wines featured some that are well known, some that are hidden gems, and some that were being tried by the podcast crew for the very first time. Led by Bart’s sommelier expertise, the cast discusses what pairings are best tailored with certain dishes alongside some unexpected pairings to consider. Cheers to the 2022 holiday season and blessings to all! 

 
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      <title>The Fearless Summit and Females and Finance Part II with Sheryl Hickerson and Beth Moss</title>
      <description><![CDATA[<p>Scott was joined virtually by Beth Moss, Regional Director of Producers Choice Network and Sheryl Hickerson, CEO and Founder of Females & Finance to discuss their attendance of the Riskalyze Fearless Investing Summit.</p><p>They discussed an article title,<i> How Men Can Become Better Allies to Women</i> from the Harvard Business Review.</p><p>Here are the top 3 takeaways from that article: </p><ol><li>How men are the biggest advocates of helping women advanced in the financial services industry</li><li>How the Females & Finance Fearless Pledge applies and what it means to the world of women in finance</li><li>A few speakers that have inspired Scott, Beth, and Sheryl</li></ol><p>Listen to their previous episode here: <a href="https://optimizedadvisorpodcast.com/episodes/females-and-finance-with-sheryl-hickerson-and-beth-moss" target="_blank"><strong>Episode 031: Females and Finance with Sheryl Hickerson and Beth Moss</strong></a><br />Watch here: <a href="https://www.youtube.com/watch?v=skThWUuJ8rQ" target="_blank">Females and Finance with Sheryl Hickerson and Beth Moss</a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Sheryl on <a href="https://www.linkedin.com/in/insurancesheryl/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Beth on <a href="https://www.linkedin.com/in/elizabeth-moss-61a068127/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Females and Finance and to get involved, click <a href="https://femalesandfinance.com/" target="_blank"><strong>here</strong></a><br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 10 Nov 2022 23:00:00 +0000</pubDate>
      <author>Sheryl Hickerson, Beth Moss, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-fearless-summit-and-females-and-finance-part-ii-with-sheryl-hickerson-and-beth-moss-xFZXhIhL</link>
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      <content:encoded><![CDATA[<p>Scott was joined virtually by Beth Moss, Regional Director of Producers Choice Network and Sheryl Hickerson, CEO and Founder of Females & Finance to discuss their attendance of the Riskalyze Fearless Investing Summit.</p><p>They discussed an article title,<i> How Men Can Become Better Allies to Women</i> from the Harvard Business Review.</p><p>Here are the top 3 takeaways from that article: </p><ol><li>How men are the biggest advocates of helping women advanced in the financial services industry</li><li>How the Females & Finance Fearless Pledge applies and what it means to the world of women in finance</li><li>A few speakers that have inspired Scott, Beth, and Sheryl</li></ol><p>Listen to their previous episode here: <a href="https://optimizedadvisorpodcast.com/episodes/females-and-finance-with-sheryl-hickerson-and-beth-moss" target="_blank"><strong>Episode 031: Females and Finance with Sheryl Hickerson and Beth Moss</strong></a><br />Watch here: <a href="https://www.youtube.com/watch?v=skThWUuJ8rQ" target="_blank">Females and Finance with Sheryl Hickerson and Beth Moss</a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Sheryl on <a href="https://www.linkedin.com/in/insurancesheryl/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Beth on <a href="https://www.linkedin.com/in/elizabeth-moss-61a068127/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Females and Finance and to get involved, click <a href="https://femalesandfinance.com/" target="_blank"><strong>here</strong></a><br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Fearless Summit and Females and Finance Part II with Sheryl Hickerson and Beth Moss</itunes:title>
      <itunes:author>Sheryl Hickerson, Beth Moss, Scott Heinila</itunes:author>
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      <itunes:summary>Scott was joined virtually by Beth Moss, Regional Director of Producers Choice Network and Sherly Hickerson, CEO and Founder of Females &amp; Finance to discuss their attendance of the Riskalyze Fearless Investing Summit.</itunes:summary>
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      <title>Expanding Your Reach Through Social Media with Laura Shean, Centsai</title>
      <description><![CDATA[<p>Scott was joined virtually by Laura Shean, the Executive Director of Strategic Partnerships US & LATAM at Centsai to discuss how social media marketing helps advisors expand their reach to their clients and prospects. Centsai is a social media marketing platform that helps advisors optimize their online presence through customizable financial and insurance based content. Laura shares how the Centsai platform works, case studies of how advisors have seen results, and the Producers Choice Network partnership. </p><p>If you’re looking for dedicated help to optimize your social media and create your personal or business brand online, this episode is for you. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Laura on <a href="https://www.linkedin.com/in/laura-shean/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Centsai click <a href="https://centsai.com/" target="_blank"><strong>here</strong></a><br />For more on the Centsai and Producers Choice Network Partnership click <a href="https://www.producerschoicenetwork.com/_files/ugd/04a57b_993dc84bf1bb4cacbf06425c31cf5f92.pdf" target="_blank"><strong>here</strong></a></p><p><strong>Email: infopcn@centsai.com | laura@centsai.com</strong></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 6 Oct 2022 22:00:00 +0000</pubDate>
      <author>Laura Shean, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/expanding-your-reach-through-social-media-with-laura-shean-centsai-iqBeO6X7</link>
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      <content:encoded><![CDATA[<p>Scott was joined virtually by Laura Shean, the Executive Director of Strategic Partnerships US & LATAM at Centsai to discuss how social media marketing helps advisors expand their reach to their clients and prospects. Centsai is a social media marketing platform that helps advisors optimize their online presence through customizable financial and insurance based content. Laura shares how the Centsai platform works, case studies of how advisors have seen results, and the Producers Choice Network partnership. </p><p>If you’re looking for dedicated help to optimize your social media and create your personal or business brand online, this episode is for you. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Laura on <a href="https://www.linkedin.com/in/laura-shean/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Centsai click <a href="https://centsai.com/" target="_blank"><strong>here</strong></a><br />For more on the Centsai and Producers Choice Network Partnership click <a href="https://www.producerschoicenetwork.com/_files/ugd/04a57b_993dc84bf1bb4cacbf06425c31cf5f92.pdf" target="_blank"><strong>here</strong></a></p><p><strong>Email: infopcn@centsai.com | laura@centsai.com</strong></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Expanding Your Reach Through Social Media with Laura Shean, Centsai</itunes:title>
      <itunes:author>Laura Shean, Scott Heinila</itunes:author>
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      <itunes:duration>00:33:08</itunes:duration>
      <itunes:summary>Scott was joined virtually by Laura Shean, the Executive Director of Strategic Partnerships US &amp; LATAM at Centsai to discuss how social media marketing helps advisors expand their reach to their clients and prospects. Centsai is a social media marketing platform that helps advisors optimize their online presence through customizable financial and insurance based content. Laura shares how the Centsai platform works, case studies of how advisors have seen results, and the Producers Choice Network partnership.  

If you’re looking for dedicated help to optimize your social media and create your personal or business brand online, this episode is for you.  </itunes:summary>
      <itunes:subtitle>Scott was joined virtually by Laura Shean, the Executive Director of Strategic Partnerships US &amp; LATAM at Centsai to discuss how social media marketing helps advisors expand their reach to their clients and prospects. Centsai is a social media marketing platform that helps advisors optimize their online presence through customizable financial and insurance based content. Laura shares how the Centsai platform works, case studies of how advisors have seen results, and the Producers Choice Network partnership.  

If you’re looking for dedicated help to optimize your social media and create your personal or business brand online, this episode is for you.  </itunes:subtitle>
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      <title>Optimization Strategies to help Advisors Reach Social Media Success with Annie Dietrich, AC Social Designs</title>
      <description><![CDATA[<p>Scott was joined in studio by Annie Dietrich, founder of AC Social Designs, to discuss the latest in social media. They dive into how advisors can optimize social media for their business. They expand on the topics of content, quality, cadence, website, newsletter, events and how to tie everything back to social media to promote and tell a story. </p><p> </p><p>Listen to Annie’s previous episodes:<br />Episode 60: How to Grow and Optimize Your Social Media with Annie Dietrich, AC Social Designs <a href="https://optimizedadvisorpodcast.com/episodes/how-to-grow-and-optimize-your-social-media-with-annie-dietrich-ac-social-designs" target="_blank"><strong>here</strong></a><br />Episode 17: Authentic, Intentional, and Simple Social Media Marketing Optimization with Davin Salvagno and Annie Cooper <a href="https://optimizedadvisorpodcast.com/episodes/authentic-intentional-and-simple-social-media-marketing-optimization-with-davin-salvagno-and-annie-cooper" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Annie on <a href="https://www.linkedin.com/in/annie-cooper-99a0b268/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AC Social Designs click <a href="https://www.acsocialdesigns.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 22 Sep 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Annie Dietrich</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimization-strategies-to-help-advisors-reach-social-media-success-with-annie-dietrich-ac-social-designs-X2IPMIKX</link>
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      <content:encoded><![CDATA[<p>Scott was joined in studio by Annie Dietrich, founder of AC Social Designs, to discuss the latest in social media. They dive into how advisors can optimize social media for their business. They expand on the topics of content, quality, cadence, website, newsletter, events and how to tie everything back to social media to promote and tell a story. </p><p> </p><p>Listen to Annie’s previous episodes:<br />Episode 60: How to Grow and Optimize Your Social Media with Annie Dietrich, AC Social Designs <a href="https://optimizedadvisorpodcast.com/episodes/how-to-grow-and-optimize-your-social-media-with-annie-dietrich-ac-social-designs" target="_blank"><strong>here</strong></a><br />Episode 17: Authentic, Intentional, and Simple Social Media Marketing Optimization with Davin Salvagno and Annie Cooper <a href="https://optimizedadvisorpodcast.com/episodes/authentic-intentional-and-simple-social-media-marketing-optimization-with-davin-salvagno-and-annie-cooper" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Annie on <a href="https://www.linkedin.com/in/annie-cooper-99a0b268/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AC Social Designs click <a href="https://www.acsocialdesigns.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a><br /> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Optimization Strategies to help Advisors Reach Social Media Success with Annie Dietrich, AC Social Designs</itunes:title>
      <itunes:author>Scott Heinila, Annie Dietrich</itunes:author>
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      <itunes:summary>Scott was joined in studio by Annie Dietrich, founder of AC Social Designs, to discuss the latest in social media. They dive into how advisors can optimize social media for their business. They expand on the topics of content, quality, cadence, website, newsletter, events and how to tie everything back to social media to promote and tell a story.  </itunes:summary>
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      <title>Learn from An Optimized Advisor: Joe Pantozzi</title>
      <description><![CDATA[<p>Scott was joined virtually by Joe Pantozzi for the latest Optimized Advisor Podcast episode. Joe Pantozzi is the CEO and Founder of Alpha Omega Wealth Management. Joe has been in the insurance and financial planning space since 1976. Joe shares his story, what sets him and his business apart. Learn how Joe optimizes his business tools by helping his clients and their families to unlock the keys to their own prosperity by building their wealth through the Infinite Banking Concept utilizing cash value life insurance.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Joe on <a href="https://www.linkedin.com/in/joe-pantozzi-941a073/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Alpha Omega Wealth Management click <a href="https://alphaomegawealth.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 18 Aug 2022 22:00:00 +0000</pubDate>
      <author>Joe Pantozzi, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-joe-pantozzi-a_yasbyF</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined virtually by Joe Pantozzi for the latest Optimized Advisor Podcast episode. Joe Pantozzi is the CEO and Founder of Alpha Omega Wealth Management. Joe has been in the insurance and financial planning space since 1976. Joe shares his story, what sets him and his business apart. Learn how Joe optimizes his business tools by helping his clients and their families to unlock the keys to their own prosperity by building their wealth through the Infinite Banking Concept utilizing cash value life insurance.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Joe on <a href="https://www.linkedin.com/in/joe-pantozzi-941a073/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Alpha Omega Wealth Management click <a href="https://alphaomegawealth.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn from An Optimized Advisor: Joe Pantozzi</itunes:title>
      <itunes:author>Joe Pantozzi, Scott Heinila</itunes:author>
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      <itunes:duration>00:46:27</itunes:duration>
      <itunes:summary>Scott was joined virtually by Joe Pantozzi for the latest Optimized Advisor Podcast episode. Joe Pantozzi is the CEO and Founder of Alpha Omega Wealth Management. Joe has been in the insurance and financial planning space since 1976. Joe shares his story, what sets him and his business apart. Learn how Joe optimizes his business tools by helping his clients and their families to unlock the keys to their own prosperity by building their wealth through the Infinite Banking Concept utilizing cash value life insurance. </itunes:summary>
      <itunes:subtitle>Scott was joined virtually by Joe Pantozzi for the latest Optimized Advisor Podcast episode. Joe Pantozzi is the CEO and Founder of Alpha Omega Wealth Management. Joe has been in the insurance and financial planning space since 1976. Joe shares his story, what sets him and his business apart. Learn how Joe optimizes his business tools by helping his clients and their families to unlock the keys to their own prosperity by building their wealth through the Infinite Banking Concept utilizing cash value life insurance. </itunes:subtitle>
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      <title>Solving the World Water Crisis with Nick Jordan, Wells of Life</title>
      <description><![CDATA[<p>Scott co-hosted this week’s episode with fellow podcast host and strategic partner, Bart Zandbergen. They sat down with Nick Jordan, the CEO of Wells of Life, a non-profit Christian organization whose mission is to provide rural Ugandans access to safe, clean water through the installation or restoration of stainable borehole water wells and water sanitation and educational programs. Nick shares his story on how he started Wells of Life, the work they do, and how you can get involved. Nick dives into how the organization optimizes their resources to successfully grow and provide water to those in need. This is an inspirational, motivational, and heart-felt episode. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nickpjordan/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank">LinkedIn</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Wells of Life click <a href="https://www.wellsoflife.org/" target="_blank"><strong>here</strong></a></p><p>Contact Nick Jordan directly at 949-584-6166</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 11 Aug 2022 22:00:00 +0000</pubDate>
      <author>Nick Jordan, Scott Heinila, Bart Zandbergen</author>
      <link>https://optimizedadvisorpodcast.com/episodes/solving-the-world-water-crisis-with-nick-jordan-wells-of-life-JvzPam54</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott co-hosted this week’s episode with fellow podcast host and strategic partner, Bart Zandbergen. They sat down with Nick Jordan, the CEO of Wells of Life, a non-profit Christian organization whose mission is to provide rural Ugandans access to safe, clean water through the installation or restoration of stainable borehole water wells and water sanitation and educational programs. Nick shares his story on how he started Wells of Life, the work they do, and how you can get involved. Nick dives into how the organization optimizes their resources to successfully grow and provide water to those in need. This is an inspirational, motivational, and heart-felt episode. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nickpjordan/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank">LinkedIn</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Wells of Life click <a href="https://www.wellsoflife.org/" target="_blank"><strong>here</strong></a></p><p>Contact Nick Jordan directly at 949-584-6166</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Solving the World Water Crisis with Nick Jordan, Wells of Life</itunes:title>
      <itunes:author>Nick Jordan, Scott Heinila, Bart Zandbergen</itunes:author>
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      <itunes:duration>00:31:04</itunes:duration>
      <itunes:summary>Scott co-hosted this week’s episode with fellow podcast host and strategic partner, Bart Zandbergen. They sat down with Nick Jordan, the CEO of Wells of Life, a non-profit Christian organization whose mission is to provide rural Ugandans access to safe, clean water through the installation or restoration of stainable borehole water wells and water sanitation and educational programs. Nick shares his story on how he started Wells of Life, the work they do, and how you can get involved. Nick dives into how the organization optimizes their resources to successfully grow and provide water to those in need. This is an inspirational, motivational, and heart-felt episode.</itunes:summary>
      <itunes:subtitle>Scott co-hosted this week’s episode with fellow podcast host and strategic partner, Bart Zandbergen. They sat down with Nick Jordan, the CEO of Wells of Life, a non-profit Christian organization whose mission is to provide rural Ugandans access to safe, clean water through the installation or restoration of stainable borehole water wells and water sanitation and educational programs. Nick shares his story on how he started Wells of Life, the work they do, and how you can get involved. Nick dives into how the organization optimizes their resources to successfully grow and provide water to those in need. This is an inspirational, motivational, and heart-felt episode.</itunes:subtitle>
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      <itunes:episode>69</itunes:episode>
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      <title>The Freedom of Time with Dwight Eberts, Coaching 122</title>
      <description><![CDATA[<p>This week Scott sat down with Dwight Eberts for a virtual conversation about the idea of being free from time, time management and optimization. Dwight co-founded Producers Choice Network and has since launched his next venture, 122 Coaching, where he provides executive life coaching and professional development services. Scott and Dwight share insights on how to best optimize your time in all aspects of your life and how being intentional and selfish with your time can help lead to a successful and balanced life. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Dwight on <a href="https://www.linkedin.com/in/dwight-eberts-3a293a14/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on 122 Coaching, email Dwight<strong> </strong>here: dwight@coaching122.com</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 4 Aug 2022 22:00:00 +0000</pubDate>
      <author>Dwight Eberts, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-freedom-of-time-with-dwight-eberts-coaching-122-UOrrAak2</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>This week Scott sat down with Dwight Eberts for a virtual conversation about the idea of being free from time, time management and optimization. Dwight co-founded Producers Choice Network and has since launched his next venture, 122 Coaching, where he provides executive life coaching and professional development services. Scott and Dwight share insights on how to best optimize your time in all aspects of your life and how being intentional and selfish with your time can help lead to a successful and balanced life. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Dwight on <a href="https://www.linkedin.com/in/dwight-eberts-3a293a14/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on 122 Coaching, email Dwight<strong> </strong>here: dwight@coaching122.com</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Freedom of Time with Dwight Eberts, Coaching 122</itunes:title>
      <itunes:author>Dwight Eberts, Scott Heinila</itunes:author>
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      <itunes:duration>00:35:09</itunes:duration>
      <itunes:summary>This week Scott sat down with Dwight Eberts for a virtual conversation about the idea of being free from time, time management and optimization. Dwight co-founded Producers Choice Network and has since launched his next venture, Coaching 122, where he provides executive life coaching and professional development services. Scott and Dwight share insights on how to best optimize your time in all aspects of your life and how being intentional and selfish with your time can help lead to a successful and balanced life.  </itunes:summary>
      <itunes:subtitle>This week Scott sat down with Dwight Eberts for a virtual conversation about the idea of being free from time, time management and optimization. Dwight co-founded Producers Choice Network and has since launched his next venture, Coaching 122, where he provides executive life coaching and professional development services. Scott and Dwight share insights on how to best optimize your time in all aspects of your life and how being intentional and selfish with your time can help lead to a successful and balanced life.  </itunes:subtitle>
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      <title>Just Brand It with Josh Lackowski</title>
      <description><![CDATA[<p>Scott was joined by Josh Lackowski, Director of Marketing Strategy & Account Services of Producers Choice Network, in studio to discuss branding your business. Josh shares his branding best practices, challenges advisors face with branding, establishing a company mission statement and core values.  </p><p>Listen to Josh’s previous episodes:</p><p>Episode 024 - Meaningful Marketing with Josh Lackowski<strong> </strong><a href="https://optimizedadvisorpodcast.com/episodes/meaningful-marketing-with-josh-lackowski" target="_blank"><strong>here</strong></a><br />Episode 063 - Meaningful Marketing Part 2 with Josh Lackowski<strong> </strong><a href="https://optimizedadvisorpodcast.com/episodes/meaningful-marketing-part2-with-josh-lackowski" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Josh  on <a href="https://www.linkedin.com/in/josh-lackowski-4812122b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a> <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 14 Jul 2022 22:00:00 +0000</pubDate>
      <author>Josh Lackowski, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/just-brand-it-with-josh-lackowski-ljxun0HS</link>
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      <content:encoded><![CDATA[<p>Scott was joined by Josh Lackowski, Director of Marketing Strategy & Account Services of Producers Choice Network, in studio to discuss branding your business. Josh shares his branding best practices, challenges advisors face with branding, establishing a company mission statement and core values.  </p><p>Listen to Josh’s previous episodes:</p><p>Episode 024 - Meaningful Marketing with Josh Lackowski<strong> </strong><a href="https://optimizedadvisorpodcast.com/episodes/meaningful-marketing-with-josh-lackowski" target="_blank"><strong>here</strong></a><br />Episode 063 - Meaningful Marketing Part 2 with Josh Lackowski<strong> </strong><a href="https://optimizedadvisorpodcast.com/episodes/meaningful-marketing-part2-with-josh-lackowski" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Josh  on <a href="https://www.linkedin.com/in/josh-lackowski-4812122b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a> <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Just Brand It with Josh Lackowski</itunes:title>
      <itunes:author>Josh Lackowski, Scott Heinila</itunes:author>
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      <itunes:summary>Scott was joined by Josh Lackowski, Director of Marketing Strategy &amp; Account Services of Producers Choice Network, in studio to discuss branding your business. Josh shares his branding best practices, challenges advisors face with branding, establishing a company mission statement and core values.  </itunes:summary>
      <itunes:subtitle>Scott was joined by Josh Lackowski, Director of Marketing Strategy &amp; Account Services of Producers Choice Network, in studio to discuss branding your business. Josh shares his branding best practices, challenges advisors face with branding, establishing a company mission statement and core values.  </itunes:subtitle>
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      <title>Flexible Solutions For Growing Businesses: How to Attract, Retain and Reward Top Talent in this Competitive Workforce Environment</title>
      <description><![CDATA[<p>Scott was joined in studio with Dave Harris, CEO and founder of DPH Financial Services, and virtually with Trevor Patching, Vice President of Business Development at the Atticus Group. In this episode learn about what the Atticus Group does for creating strategic partnerships. They discuss business development, executive plans, exit strategies, premium financing, finding key asset employees for your business, and much more. This episode is a must listen to optimize your business. </p><p>Listen to Dave’s first episode, 007 - <i>Learn From An Optimized Advisor: Dave Harris </i><a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-dave-harris" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Trevor on <a href="https://www.linkedin.com/in/trevor-patching-5141989/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dave on<strong> </strong><a href="https://www.linkedin.com/in/david-harris-27140721/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on The Atticus Group click<strong> </strong><a href="http://www.theatticusgrp.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 30 Jun 2022 22:10:47 +0000</pubDate>
      <author>Trevor Patching, Dave Harris, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/flexible-solutions-for-growing-businesses-how-to-attract-retain-and-reward-top-talent-in-this-competitive-workforce-environment-t4gzKT4K</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined in studio with Dave Harris, CEO and founder of DPH Financial Services, and virtually with Trevor Patching, Vice President of Business Development at the Atticus Group. In this episode learn about what the Atticus Group does for creating strategic partnerships. They discuss business development, executive plans, exit strategies, premium financing, finding key asset employees for your business, and much more. This episode is a must listen to optimize your business. </p><p>Listen to Dave’s first episode, 007 - <i>Learn From An Optimized Advisor: Dave Harris </i><a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-dave-harris" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Trevor on <a href="https://www.linkedin.com/in/trevor-patching-5141989/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dave on<strong> </strong><a href="https://www.linkedin.com/in/david-harris-27140721/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on The Atticus Group click<strong> </strong><a href="http://www.theatticusgrp.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Flexible Solutions For Growing Businesses: How to Attract, Retain and Reward Top Talent in this Competitive Workforce Environment</itunes:title>
      <itunes:author>Trevor Patching, Dave Harris, Scott Heinila</itunes:author>
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      <itunes:duration>00:55:53</itunes:duration>
      <itunes:summary>Scott was joined in studio with Dave Harris, CEO and founder of DPH Financial Services, and virtually with Trevor Patching, Vice President of Business Development at the Atticus Group. In this episode learn about what the Atticus Group does for creating strategic partnerships. They discuss business development, executive plans, exit strategies, premium financing, finding key asset employees for your business, and much more. This episode is a must listen to optimize your business.  </itunes:summary>
      <itunes:subtitle>Scott was joined in studio with Dave Harris, CEO and founder of DPH Financial Services, and virtually with Trevor Patching, Vice President of Business Development at the Atticus Group. In this episode learn about what the Atticus Group does for creating strategic partnerships. They discuss business development, executive plans, exit strategies, premium financing, finding key asset employees for your business, and much more. This episode is a must listen to optimize your business.  </itunes:subtitle>
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      <title>Optimizing Your Mindset with Jason Labrum</title>
      <description><![CDATA[<p>Scott invited Jason Labrum back in studio to discuss all things mindset. As a successful entrepreneur and certified financial planner, Jason shares his tips and tricks to optimize his life through his mindset. Scott and Jason also discuss getting clients in the right mindset with their finances.  Jason is the Founder and CEO of Intelligence Driven Advisers. </p><p>Listen to Jason’s first episode, #10<strong> </strong>- Learn from An Optimized Advisor: Jason Labrum CFP®, AIF® <a href="https://optimizedadvisorpodcast.com/episodes/010-learn-from-an-optimized-advisor-jason-labrum-cfp-aif" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jason  on <a href="https://www.linkedin.com/in/jasonlabrum/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on IDA Wealth click <a href="https://www.idawealth.com/" target="_blank"><strong>here</strong></a></p><p>Purchase Jason's book,<strong> </strong>Financial Detox®: How To Steer Clear of Toxic Advice, Achieve Financial Independence, and Manage Your Wealth for Maximum Impact, <a href="https://www.amazon.com/Financial-Detox-Achieve-Independence-Maximum/dp/1599325705/ref=sr_1_1?ie=UTF8&qid=1517505880&sr=8-1&keywords=financial+detox" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 23 Jun 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Jason Labrum</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimizing-your-mindset-with-jason-labrum-vlEb2bvb</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott invited Jason Labrum back in studio to discuss all things mindset. As a successful entrepreneur and certified financial planner, Jason shares his tips and tricks to optimize his life through his mindset. Scott and Jason also discuss getting clients in the right mindset with their finances.  Jason is the Founder and CEO of Intelligence Driven Advisers. </p><p>Listen to Jason’s first episode, #10<strong> </strong>- Learn from An Optimized Advisor: Jason Labrum CFP®, AIF® <a href="https://optimizedadvisorpodcast.com/episodes/010-learn-from-an-optimized-advisor-jason-labrum-cfp-aif" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jason  on <a href="https://www.linkedin.com/in/jasonlabrum/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on IDA Wealth click <a href="https://www.idawealth.com/" target="_blank"><strong>here</strong></a></p><p>Purchase Jason's book,<strong> </strong>Financial Detox®: How To Steer Clear of Toxic Advice, Achieve Financial Independence, and Manage Your Wealth for Maximum Impact, <a href="https://www.amazon.com/Financial-Detox-Achieve-Independence-Maximum/dp/1599325705/ref=sr_1_1?ie=UTF8&qid=1517505880&sr=8-1&keywords=financial+detox" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Optimizing Your Mindset with Jason Labrum</itunes:title>
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      <itunes:duration>00:40:46</itunes:duration>
      <itunes:summary>Scott invited Jason Labrum back in studio to discuss all things mindset. As a successful entrepreneur and certified financial planner, Jason shares his tips and tricks to optimize his life through his mindset. Scott and Jason also discuss getting clients in the right mindset with their finances.  

Jason is the Founder and CEO of Intelligence Driven Advisers. </itunes:summary>
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      <title>Trends in Financial Planning Revenue with Jeff Hoenle</title>
      <description><![CDATA[<p>Scott welcomed back Jeff Hoenle in studio for a discussion on financial industry trends, revenue models, broker dealers and more. Jeff epitomizes what it means to be a Wealth Manager. He is Co-Founder and CEO of Platinum Wealth Management Group and lead educator of APEG (Advanced Planning Education Group). His industry expertise and advice are highlighted throughout this episode, get ready to take notes!</p><p>Listen to Jeff’s previous episodes here:<br />Ep. 034: <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep" target="_blank">Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP®</a><br />Ep. 040: <a href="https://optimizedadvisorpodcast.com/episodes/what-is-advanced-planning-educational-group-apeg-and-their-why" target="_blank">What is Advanced Planning Educational Group (APEG) and their Why?</a><br />Ep. 041: <a href="https://optimizedadvisorpodcast.com/episodes/the-five-pillars-of-financial-planning-with-apeg" target="_blank">The Five Pillars of Financial Planning with APEG</a><br />Ep. 042: <a href="https://optimizedadvisorpodcast.com/episodes/proper-estate-planning-for-the-family-vacation-home-with-apeg" target="_blank">Proper Estate Planning For The Family Vacation Home with APEG </a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 9 Jun 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Jeff Hoenle</author>
      <link>https://optimizedadvisorpodcast.com/episodes/trends-in-financial-planning-revenue-with-jeff-hoenle-P9UN3OUi</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott welcomed back Jeff Hoenle in studio for a discussion on financial industry trends, revenue models, broker dealers and more. Jeff epitomizes what it means to be a Wealth Manager. He is Co-Founder and CEO of Platinum Wealth Management Group and lead educator of APEG (Advanced Planning Education Group). His industry expertise and advice are highlighted throughout this episode, get ready to take notes!</p><p>Listen to Jeff’s previous episodes here:<br />Ep. 034: <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep" target="_blank">Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP®</a><br />Ep. 040: <a href="https://optimizedadvisorpodcast.com/episodes/what-is-advanced-planning-educational-group-apeg-and-their-why" target="_blank">What is Advanced Planning Educational Group (APEG) and their Why?</a><br />Ep. 041: <a href="https://optimizedadvisorpodcast.com/episodes/the-five-pillars-of-financial-planning-with-apeg" target="_blank">The Five Pillars of Financial Planning with APEG</a><br />Ep. 042: <a href="https://optimizedadvisorpodcast.com/episodes/proper-estate-planning-for-the-family-vacation-home-with-apeg" target="_blank">Proper Estate Planning For The Family Vacation Home with APEG </a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Trends in Financial Planning Revenue with Jeff Hoenle</itunes:title>
      <itunes:author>Scott Heinila, Jeff Hoenle</itunes:author>
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      <itunes:duration>00:29:24</itunes:duration>
      <itunes:summary>Scott welcomed back Jeff Hoenle in studio for a discussion on financial industry trends, revenue models, broker dealers and more. Jeff epitomizes what it means to be a Wealth Manager. He is Co-Founder and CEO of Platinum Wealth Management Group and lead educator of APEG (Advanced Planning Education Group). His industry expertise and advice are highlighted throughout this episode, get ready to take notes! 

Listen to Jeff’s previous episodes here: 
Ep. 034: Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP® 
Ep. 040: What is Advanced Planning Educational Group (APEG) and their Why? 
Ep. 041: The Five Pillars of Financial Planning with APEG 
Ep. 042: Proper Estate Planning For The Family Vacation Home with APEG </itunes:summary>
      <itunes:subtitle>Scott welcomed back Jeff Hoenle in studio for a discussion on financial industry trends, revenue models, broker dealers and more. Jeff epitomizes what it means to be a Wealth Manager. He is Co-Founder and CEO of Platinum Wealth Management Group and lead educator of APEG (Advanced Planning Education Group). His industry expertise and advice are highlighted throughout this episode, get ready to take notes! 

Listen to Jeff’s previous episodes here: 
Ep. 034: Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP® 
Ep. 040: What is Advanced Planning Educational Group (APEG) and their Why? 
Ep. 041: The Five Pillars of Financial Planning with APEG 
Ep. 042: Proper Estate Planning For The Family Vacation Home with APEG </itunes:subtitle>
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      <description><![CDATA[<p>Scott welcomed Josh Lackowski in studio to pick up where their conversation on Meaningful Marketing left off <a href="https://optimizedadvisorpodcast.com/episodes/meaningful-marketing-with-josh-lackowski" target="_blank">(listen to Ep. #24 here)</a>. Josh is the Director of Marketing Strategy & Account Services of Producers Choice Network and is a marketing and creative expert that has helped take the Optimized Advisor Podcast to the next level. In this episode they discuss how to break through the noise to become well-known and build trusted relationships, attraction, connection, and how to transform. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Josh on <a href="https://www.linkedin.com/in/josh-lackowski-4812122b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 2 Jun 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Josh Lackowski</author>
      <link>https://optimizedadvisorpodcast.com/episodes/meaningful-marketing-part2-with-josh-lackowski-5X3r0d9x</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Josh Lackowski in studio to pick up where their conversation on Meaningful Marketing left off <a href="https://optimizedadvisorpodcast.com/episodes/meaningful-marketing-with-josh-lackowski" target="_blank">(listen to Ep. #24 here)</a>. Josh is the Director of Marketing Strategy & Account Services of Producers Choice Network and is a marketing and creative expert that has helped take the Optimized Advisor Podcast to the next level. In this episode they discuss how to break through the noise to become well-known and build trusted relationships, attraction, connection, and how to transform. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Josh on <a href="https://www.linkedin.com/in/josh-lackowski-4812122b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:summary>Scott welcomed Josh Lackowski in studio to pick up where their conversation on Meaningful Marketing left off (listen to Ep. #24 here). Josh is the Director of Marketing Strategy &amp; Account Services of Producers Choice Network and is a marketing and creative expert that has helped take the Optimized Advisor Podcast to the next level. In this episode they discuss how to break through the noise to become well-known and build trusted relationships, attraction, connection, and how to transform.  </itunes:summary>
      <itunes:subtitle>Scott welcomed Josh Lackowski in studio to pick up where their conversation on Meaningful Marketing left off (listen to Ep. #24 here). Josh is the Director of Marketing Strategy &amp; Account Services of Producers Choice Network and is a marketing and creative expert that has helped take the Optimized Advisor Podcast to the next level. In this episode they discuss how to break through the noise to become well-known and build trusted relationships, attraction, connection, and how to transform.  </itunes:subtitle>
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      <title>Don&apos;t Fix It in Post- Video Fundamentals with Neil Willoughby Pt 2</title>
      <description><![CDATA[<p>Scott was joined in the virtual studio by Neil Willoughby, Media Content Production Specialist at Producers Choice Network to discuss all things video production. In this episode Neil shares how to optimize your video production and gives postproduction tips. Scott and Neil discuss best practices for shooting quality content, editing software, editing tips and more. Neil is our very own podcast editor. Get ready to take notes and take your video content to the next level!</p><p>This episode is Part 2 of a 2-Part series. Listen to Part 1 <a href="https://optimizedadvisorpodcast.com/episodes/dont-fix-it-in-post-video-fundamentals-with-neil-willoughby-pt-1" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Neil on <a href="https://www.linkedin.com/in/neilwarnermedia/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 19 May 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Neil Willoughby</author>
      <link>https://optimizedadvisorpodcast.com/episodes/dont-fix-it-in-post-video-fundamentals-with-neil-willoughby-pt-2-8FPy_1W3</link>
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      <content:encoded><![CDATA[<p>Scott was joined in the virtual studio by Neil Willoughby, Media Content Production Specialist at Producers Choice Network to discuss all things video production. In this episode Neil shares how to optimize your video production and gives postproduction tips. Scott and Neil discuss best practices for shooting quality content, editing software, editing tips and more. Neil is our very own podcast editor. Get ready to take notes and take your video content to the next level!</p><p>This episode is Part 2 of a 2-Part series. Listen to Part 1 <a href="https://optimizedadvisorpodcast.com/episodes/dont-fix-it-in-post-video-fundamentals-with-neil-willoughby-pt-1" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Neil on <a href="https://www.linkedin.com/in/neilwarnermedia/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Don&apos;t Fix It in Post- Video Fundamentals with Neil Willoughby Pt 2</itunes:title>
      <itunes:author>Scott Heinila, Neil Willoughby</itunes:author>
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      <itunes:summary>Scott was joined in the virtual studio by Neil Willoughby, Media Content Production Specialist at Producers Choice Network to discuss all things video production. In this episode Neil shares how to optimize your video production and gives postproduction tips. Scott and Neil discuss best practices for shooting quality content, editing software, editing tips and more. Neil is our very own podcast editor. Get ready to take notes and take your video content to the next level! </itunes:summary>
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      <description><![CDATA[<p>Scott was joined in the virtual studio by Neil Willoughby, Media Content Production Specialist at Producers Choice Network to discuss all things video production. In this episode Neil discusses video production 101 and what’s required to create quality video content for a variety of purposes. Neil shares his tips and tricks on video equipment, lighting, microphones to set your video production up the right way. Neil is our very own podcast editor. Get ready to take notes and take your video content to the next level!</p><p>This episode is Part 1 of a 2-Part series, stay tuned next week for Part 2.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Neil on <a href="https://www.linkedin.com/in/neilwarnermedia/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 12 May 2022 22:00:00 +0000</pubDate>
      <author>Neil Willoughby, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/dont-fix-it-in-post-video-fundamentals-with-neil-willoughby-pt-1-GennxBNp</link>
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      <content:encoded><![CDATA[<p>Scott was joined in the virtual studio by Neil Willoughby, Media Content Production Specialist at Producers Choice Network to discuss all things video production. In this episode Neil discusses video production 101 and what’s required to create quality video content for a variety of purposes. Neil shares his tips and tricks on video equipment, lighting, microphones to set your video production up the right way. Neil is our very own podcast editor. Get ready to take notes and take your video content to the next level!</p><p>This episode is Part 1 of a 2-Part series, stay tuned next week for Part 2.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Neil on <a href="https://www.linkedin.com/in/neilwarnermedia/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Don&apos;t Fix It in Post- Video Fundamentals with Neil Willoughby Pt 1</itunes:title>
      <itunes:author>Neil Willoughby, Scott Heinila</itunes:author>
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      <itunes:duration>00:33:11</itunes:duration>
      <itunes:summary>Scott was joined in the virtual studio by Neil Willoughby, Media Content Production Specialist at Producers Choice Network to discuss all things video production. In this episode Neil discusses video production 101 and what’s required to create quality video content for a variety of purposes. Neil shares his tips and tricks on video equipment, lighting, microphones to set your video production up the right way. Neil is our very own podcast editor. Get ready to take notes and take your video content to the next level! 

This episode is Part 1 of a 2-Part series, stay tuned next week for Part 2.  </itunes:summary>
      <itunes:subtitle>Scott was joined in the virtual studio by Neil Willoughby, Media Content Production Specialist at Producers Choice Network to discuss all things video production. In this episode Neil discusses video production 101 and what’s required to create quality video content for a variety of purposes. Neil shares his tips and tricks on video equipment, lighting, microphones to set your video production up the right way. Neil is our very own podcast editor. Get ready to take notes and take your video content to the next level! 

This episode is Part 1 of a 2-Part series, stay tuned next week for Part 2.  </itunes:subtitle>
      <itunes:keywords>video recording, raymond james, visual, social media content, pcn, video editing, optimized advisor, video production 101, video, virtual podcast, optimized advisor podcast, recording set up, producers choice network, video content, pcnplanningforlife, creating content, lighting, podcast set up, video production, audio</itunes:keywords>
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      <title>How to Grow and Optimize Your Social Media with Annie Dietrich, AC Social Designs</title>
      <description><![CDATA[<p>Scott invited good friend and founder of AC Social Designs, Annie Dietrich, in studio to discuss all things social media and how to navigate the ever-changing social media world. Annie shared all her tips and tricks to grow on social media such as optimizing your bio, finding your niche, and engagement strategies. AC Social Designs is a creative full-service design and management company that delivers your brand through social media.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Annie on <a href="https://www.linkedin.com/in/annie-cooper-99a0b268/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AC Social Designs click <a href="https://www.acsocialdesigns.com/" target="_blank"><strong>here</strong></a><br /> </p><p>Follow Annie on<strong> </strong><a href="https://www.instagram.com/mylovestyled/?hl=en" target="_blank"><strong>Instagram</strong></a><br />Follow AC Social Designs on<strong> </strong><a href="https://www.instagram.com/acsocialdesigns/?hl=en" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 21 Apr 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Annie Dietrich</author>
      <link>https://optimizedadvisorpodcast.com/episodes/how-to-grow-and-optimize-your-social-media-with-annie-dietrich-ac-social-designs-U_nVWprb</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott invited good friend and founder of AC Social Designs, Annie Dietrich, in studio to discuss all things social media and how to navigate the ever-changing social media world. Annie shared all her tips and tricks to grow on social media such as optimizing your bio, finding your niche, and engagement strategies. AC Social Designs is a creative full-service design and management company that delivers your brand through social media.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Annie on <a href="https://www.linkedin.com/in/annie-cooper-99a0b268/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AC Social Designs click <a href="https://www.acsocialdesigns.com/" target="_blank"><strong>here</strong></a><br /> </p><p>Follow Annie on<strong> </strong><a href="https://www.instagram.com/mylovestyled/?hl=en" target="_blank"><strong>Instagram</strong></a><br />Follow AC Social Designs on<strong> </strong><a href="https://www.instagram.com/acsocialdesigns/?hl=en" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>How to Grow and Optimize Your Social Media with Annie Dietrich, AC Social Designs</itunes:title>
      <itunes:author>Scott Heinila, Annie Dietrich</itunes:author>
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      <itunes:summary>Scott invited good friend and founder of AC Social Designs, Annie Dietrich, in studio to discuss all things social media and how to navigate the ever-changing social media world.  Annie shared all her tips and tricks to grow on social media such as optimizing your bio, finding your niche, and engagement strategies. AC Social Designs is a creative full-service design and management company that delivers your brand through social media. 

 </itunes:summary>
      <itunes:subtitle>Scott invited good friend and founder of AC Social Designs, Annie Dietrich, in studio to discuss all things social media and how to navigate the ever-changing social media world.  Annie shared all her tips and tricks to grow on social media such as optimizing your bio, finding your niche, and engagement strategies. AC Social Designs is a creative full-service design and management company that delivers your brand through social media. 

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      <title>Dressing for 2022 and Beyond with Bart Zandbergen and Dave Welch, b.spoke Style</title>
      <description><![CDATA[<p>Scott and Bart Zandbergen, CFP and host of the Zandbergen Report Podcast co-hosted this episode and invited Dave Welch, Chief Vision Officer of b.spoke Style, in studio to discuss current menswear fashion trends. With many people either going back to work in an office, while others are working solely from home, and others who are still working remotely entirely, the art of dressing well has shifted. In this episode, the trio discuss the importance of wardrobe consulting, what style trends have emerged, and how to dress to impress here in 2022 and beyond.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dave on <a href="https://www.linkedin.com/in/1davewelch/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a><br />For more on b.spoke Style click <a href="https://bspokestyle.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 7 Apr 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Bart Zandbergen, Dave Welch</author>
      <link>https://optimizedadvisorpodcast.com/episodes/dressing-for-2022-and-beyond-with-bart-zandbergen-and-dave-welch-bspoke-style-_h7lAX5E</link>
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      <content:encoded><![CDATA[<p>Scott and Bart Zandbergen, CFP and host of the Zandbergen Report Podcast co-hosted this episode and invited Dave Welch, Chief Vision Officer of b.spoke Style, in studio to discuss current menswear fashion trends. With many people either going back to work in an office, while others are working solely from home, and others who are still working remotely entirely, the art of dressing well has shifted. In this episode, the trio discuss the importance of wardrobe consulting, what style trends have emerged, and how to dress to impress here in 2022 and beyond.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dave on <a href="https://www.linkedin.com/in/1davewelch/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a><br />For more on b.spoke Style click <a href="https://bspokestyle.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Dressing for 2022 and Beyond with Bart Zandbergen and Dave Welch, b.spoke Style</itunes:title>
      <itunes:author>Scott Heinila, Bart Zandbergen, Dave Welch</itunes:author>
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      <itunes:duration>00:49:30</itunes:duration>
      <itunes:summary>Scott and Bart Zandbergen, CFP and host of the Zandbergen Report Podcast co-hosted this episode and invited Dave Welch, Chief Vision Officer of b.spoke Style, in studio to discuss current menswear fashion trends. With many people either going back to work in an office, while others are working solely from home, and others who are still working remotely entirely, the art of dressing well has shifted. In this episode, the trio discuss the importance of wardrobe consulting, what style trends have emerged, and how to dress to impress here in 2022 and beyond. </itunes:summary>
      <itunes:subtitle>Scott and Bart Zandbergen, CFP and host of the Zandbergen Report Podcast co-hosted this episode and invited Dave Welch, Chief Vision Officer of b.spoke Style, in studio to discuss current menswear fashion trends. With many people either going back to work in an office, while others are working solely from home, and others who are still working remotely entirely, the art of dressing well has shifted. In this episode, the trio discuss the importance of wardrobe consulting, what style trends have emerged, and how to dress to impress here in 2022 and beyond. </itunes:subtitle>
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      <title>Springtime Flex with Bart Zandbergen and Nick Bernatowicz</title>
      <description><![CDATA[<p>Scott and Bart Zandbergen, CFP and host of the Zandbergen Report Podcast, co-hosted this episode with Nick Bernatowicz and discussed all things fitness. They talked about fitness, motivation, nutrition, proper supplements and creating the right workout routine to meet your optimal results.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zanbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 31 Mar 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Bart Zandbergen, Nick Bernatowicz</author>
      <link>https://optimizedadvisorpodcast.com/episodes/springtime-flex-with-bart-zandbergen-and-nick-bernatowicz-e6b6dDLQ</link>
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      <content:encoded><![CDATA[<p>Scott and Bart Zandbergen, CFP and host of the Zandbergen Report Podcast, co-hosted this episode with Nick Bernatowicz and discussed all things fitness. They talked about fitness, motivation, nutrition, proper supplements and creating the right workout routine to meet your optimal results.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zanbergen Group click <a href="https://www.zandbergengroup.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Springtime Flex with Bart Zandbergen and Nick Bernatowicz</itunes:title>
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      <title>Empowering Consumer Brands Through Authentic Relationships with Nate Raabe, RX3 Growth Partners</title>
      <description><![CDATA[<p>Scott invited Nate Raabe in studio to discuss his company RX3 Growth Partners. Nate is the Co-Founder and Managing Partner of the investment firm. RX3 bridges the gap between capital and culture by facilitating authentic relationships between their community of influential investors and their partner brands to unlock value. Nate shares his career journey to starting RX3 Growth Partners, how he optimizes his time in both business and his personal life. He shares what sets his company apart and how focusing on relationships is key. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nate on <a href="https://www.linkedin.com/in/nate-raabe-85bb194/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on RX3 Growth Partners click <a href="https://www.rx3growthpartners.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 24 Mar 2022 22:29:12 +0000</pubDate>
      <author>Nate Raabe, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/empowering-consumer-brands-through-authentic-relationships-with-nate-raabe-rx3-growth-partners-dVqFOnMU</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott invited Nate Raabe in studio to discuss his company RX3 Growth Partners. Nate is the Co-Founder and Managing Partner of the investment firm. RX3 bridges the gap between capital and culture by facilitating authentic relationships between their community of influential investors and their partner brands to unlock value. Nate shares his career journey to starting RX3 Growth Partners, how he optimizes his time in both business and his personal life. He shares what sets his company apart and how focusing on relationships is key. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nate on <a href="https://www.linkedin.com/in/nate-raabe-85bb194/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on RX3 Growth Partners click <a href="https://www.rx3growthpartners.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Empowering Consumer Brands Through Authentic Relationships with Nate Raabe, RX3 Growth Partners</itunes:title>
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      <itunes:summary>Scott invited Nate Raabe in studio to discuss his company RX3 Growth Partners. Nate is the Co-Founder and Managing Partner of the investment firm. RX3 bridges the gap between capital and culture by facilitating authentic relationships between their community of influential investors and their partner brands to unlock value. Nate shares his career journey to starting RX3 Growth Partners, how he optimizes his time in both business and his personal life. He shares what sets his company apart and how focusing on relationships is key.  </itunes:summary>
      <itunes:subtitle>Scott invited Nate Raabe in studio to discuss his company RX3 Growth Partners. Nate is the Co-Founder and Managing Partner of the investment firm. RX3 bridges the gap between capital and culture by facilitating authentic relationships between their community of influential investors and their partner brands to unlock value. Nate shares his career journey to starting RX3 Growth Partners, how he optimizes his time in both business and his personal life. He shares what sets his company apart and how focusing on relationships is key.  </itunes:subtitle>
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      <title>Annuities: Ken Fisher “hates them”…. should you?</title>
      <description><![CDATA[<p>Scott and Nick Bernatowicz sit down in studio to discuss annuities in today’s market. They break down the uses of annuities for growth and income. They talk about the history of annuities and how they fit into an investment portfolio. They also touch on the uses as a solution for long-term care planning.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Want to learn more and discuss annuities and other insurance solutions with us?<br />Call us at <strong>888-838-0448</strong><br />Email Nick at: <strong>nickb@mailpcwest.com</strong></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 17 Mar 2022 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Nick Bernatowicz</author>
      <link>https://optimizedadvisorpodcast.com/episodes/annuities-ken-fisher-hates-them-should-you-nbLz9USx</link>
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      <content:encoded><![CDATA[<p>Scott and Nick Bernatowicz sit down in studio to discuss annuities in today’s market. They break down the uses of annuities for growth and income. They talk about the history of annuities and how they fit into an investment portfolio. They also touch on the uses as a solution for long-term care planning.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Want to learn more and discuss annuities and other insurance solutions with us?<br />Call us at <strong>888-838-0448</strong><br />Email Nick at: <strong>nickb@mailpcwest.com</strong></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Annuities: Ken Fisher “hates them”…. should you?</itunes:title>
      <itunes:author>Scott Heinila, Nick Bernatowicz</itunes:author>
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      <itunes:summary>Scott and Nick Bernatowicz sit down in studio to discuss annuities in today’s market. They break down the uses of annuities for growth and income. They talk about the history of annuities and how they fit into an investment portfolio. They also touch on the uses as a solution for long-term care planning. </itunes:summary>
      <itunes:subtitle>Scott and Nick Bernatowicz sit down in studio to discuss annuities in today’s market. They break down the uses of annuities for growth and income. They talk about the history of annuities and how they fit into an investment portfolio. They also touch on the uses as a solution for long-term care planning. </itunes:subtitle>
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      <title>Optimize Your Wellness-Based Life with Angela Sinnett, Magnolia Wellness</title>
      <description><![CDATA[<p>Scott invited Angela Sinnett in studio for a conversation all about health and wellness and optimizing your body. Angela is an acupuncturist, nutritionist, herbalist and founder of Magnolia Wellness specializing in holistic, eastern medicine. Angela shares her journey of dealing with her own health issues to starting her practice. They discuss the different services she offers, how someone can start to optimize their health, and Scott asks her questions about his own health and wellness journey. If you’re looking for ways to feel better and overall your health, this episode is for you. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Angela on <a href="https://www.linkedin.com/in/angela-sinnett-04417152/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on  Magnolia Wellness click <a href="https://www.magnoliawellnessoc.com/" target="_blank"><strong>here</strong></a><br />Follow Magnolia Wellness on <a href="https://www.instagram.com/magnoliawellnessoc/?hl=en" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 10 Mar 2022 23:00:00 +0000</pubDate>
      <author>Angela Sinnett, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimize-your-wellness-based-life-with-angela-sinnett-magnolia-wellness-nZyto3QH</link>
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      <content:encoded><![CDATA[<p>Scott invited Angela Sinnett in studio for a conversation all about health and wellness and optimizing your body. Angela is an acupuncturist, nutritionist, herbalist and founder of Magnolia Wellness specializing in holistic, eastern medicine. Angela shares her journey of dealing with her own health issues to starting her practice. They discuss the different services she offers, how someone can start to optimize their health, and Scott asks her questions about his own health and wellness journey. If you’re looking for ways to feel better and overall your health, this episode is for you. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Angela on <a href="https://www.linkedin.com/in/angela-sinnett-04417152/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on  Magnolia Wellness click <a href="https://www.magnoliawellnessoc.com/" target="_blank"><strong>here</strong></a><br />Follow Magnolia Wellness on <a href="https://www.instagram.com/magnoliawellnessoc/?hl=en" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Optimize Your Wellness-Based Life with Angela Sinnett, Magnolia Wellness</itunes:title>
      <itunes:author>Angela Sinnett, Scott Heinila</itunes:author>
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      <itunes:summary>Scott invited Angela Sinnett in studio for a conversation all about health and wellness and optimizing your body. Angela is an acupuncturist, nutritionist, herbalist and founder of Magnolia Wellness specializing in holistic, eastern medicine. Angela shares her journey of dealing with her own health issues to starting her practice. They discuss the different services she offers, how someone can start to optimize their health, and Scott asks her questions about his own health and wellness journey. If you’re looking for ways to feel better and overall your health, this episode is for you.  </itunes:summary>
      <itunes:subtitle>Scott invited Angela Sinnett in studio for a conversation all about health and wellness and optimizing your body. Angela is an acupuncturist, nutritionist, herbalist and founder of Magnolia Wellness specializing in holistic, eastern medicine. Angela shares her journey of dealing with her own health issues to starting her practice. They discuss the different services she offers, how someone can start to optimize their health, and Scott asks her questions about his own health and wellness journey. If you’re looking for ways to feel better and overall your health, this episode is for you.  </itunes:subtitle>
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      <title>SOLO Episode: Eight Questions for Advisors to Optimize Their Business for Growth</title>
      <description><![CDATA[<p>Scott was inspired to record a solo episode on an article called “Eight Questions for Advisors to Optimize Their Business for Growth” by Mindy Diamond. Scott goes over the 8 questions in detail and he shares his experiences, thoughts, and his own goals for personal and business development. This episode is all about optimizing yourself and your business. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Follow Scott on <a href="https://www.instagram.com/sheinila/" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />Read the article <a href="https://www.wealthmanagement.com/careers/eight-questions-advisors-optimize-their-business-growth?NL=WM-05&Issue=WM-05_20211216_WM-05_356&sfvc4enews=42&cl=article_1&utm_rid=CPG09000017918666&utm_campaign=35660&utm_medium=email&elq2=370bf608cf11456ab29e742684ace8bf&oly_enc_id=2560G0019734G3G" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 3 Mar 2022 23:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/solo-episode-eight-questions-for-advisors-to-optimize-their-business-for-growth-gLZZdNqk</link>
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      <content:encoded><![CDATA[<p>Scott was inspired to record a solo episode on an article called “Eight Questions for Advisors to Optimize Their Business for Growth” by Mindy Diamond. Scott goes over the 8 questions in detail and he shares his experiences, thoughts, and his own goals for personal and business development. This episode is all about optimizing yourself and your business. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Follow Scott on <a href="https://www.instagram.com/sheinila/" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />Read the article <a href="https://www.wealthmanagement.com/careers/eight-questions-advisors-optimize-their-business-growth?NL=WM-05&Issue=WM-05_20211216_WM-05_356&sfvc4enews=42&cl=article_1&utm_rid=CPG09000017918666&utm_campaign=35660&utm_medium=email&elq2=370bf608cf11456ab29e742684ace8bf&oly_enc_id=2560G0019734G3G" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>SOLO Episode: Eight Questions for Advisors to Optimize Their Business for Growth</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:27:47</itunes:duration>
      <itunes:summary>Scott was inspired to record a solo episode on an article called “Eight Questions for Advisors to Optimize Their Business for Growth” by Mindy Diamond. As he shares the 8 questions, he shares his experiences, thoughts, and his own goals for personal and business development. This episode is all about optimizing yourself and your business.  </itunes:summary>
      <itunes:subtitle>Scott was inspired to record a solo episode on an article called “Eight Questions for Advisors to Optimize Their Business for Growth” by Mindy Diamond. As he shares the 8 questions, he shares his experiences, thoughts, and his own goals for personal and business development. This episode is all about optimizing yourself and your business.  </itunes:subtitle>
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      <title>FinTech Solution with a Shared Vision with Joe Elsasser, Covisum</title>
      <description><![CDATA[<p>Scott was joined virtually by Joe Elsasser, Founder and President of Covisum, a financial technology company focused on creating software that improves lives through better financial decisions. Joe shares how Covisum came to be and how it successfully help financial advisors serving mass-affluent clients in our near retirement powers some of the nation’s largest financial planning institutions.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Joe on <a href="https://www.linkedin.com/in/joeelsasser/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Coviusm click <a href="https://www.covisum.com/" target="_blank"><strong>here </strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 17 Feb 2022 23:00:00 +0000</pubDate>
      <author>Scott Heinila, Joe Elsasser</author>
      <link>https://optimizedadvisorpodcast.com/episodes/fintech-solution-with-a-shared-vision-with-joe-elsasser-covisum-tjQt6sk9</link>
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      <content:encoded><![CDATA[<p>Scott was joined virtually by Joe Elsasser, Founder and President of Covisum, a financial technology company focused on creating software that improves lives through better financial decisions. Joe shares how Covisum came to be and how it successfully help financial advisors serving mass-affluent clients in our near retirement powers some of the nation’s largest financial planning institutions.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with  Joe on <a href="https://www.linkedin.com/in/joeelsasser/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Coviusm click <a href="https://www.covisum.com/" target="_blank"><strong>here </strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>FinTech Solution with a Shared Vision with Joe Elsasser, Covisum</itunes:title>
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      <itunes:summary>Scott was joined virtually by Joe Elsasser, Founder and President of Covisum, a financial technology company focused on creating software that improves lives through better financial decisions. Joe shares how Covisum came to be and how it successfully help financial advisors serving mass-affluent clients in our near retirement powers some of the nation’s largest financial planning institutions.   </itunes:summary>
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      <title>The Power of Mindset and your Statement of Vision with Bart Zandbergen</title>
      <description><![CDATA[<p>Scott welcomed back good friend, strategic partner, and fellow podcast host, Bart Zandbergen, in studio to talk all about Mindset and what it means to them. Bart shares how he prepares himself for the new year by working on his Statement of Vision to manifest and set goals for himself. Bart and Scott provide tactical tips to set yourself up for success this year.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Report Podcast click <a href="https://www.zandbergengroup.com/podcast/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 3 Feb 2022 23:58:39 +0000</pubDate>
      <author>Scott Heinila, Bart Zandbergen</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-power-of-mindset-and-your-statement-of-vision-with-bart-zandbergen-1vjNp_vx</link>
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      <content:encoded><![CDATA[<p>Scott welcomed back good friend, strategic partner, and fellow podcast host, Bart Zandbergen, in studio to talk all about Mindset and what it means to them. Bart shares how he prepares himself for the new year by working on his Statement of Vision to manifest and set goals for himself. Bart and Scott provide tactical tips to set yourself up for success this year.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Report Podcast click <a href="https://www.zandbergengroup.com/podcast/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Power of Mindset and your Statement of Vision with Bart Zandbergen</itunes:title>
      <itunes:author>Scott Heinila, Bart Zandbergen</itunes:author>
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      <itunes:duration>00:28:41</itunes:duration>
      <itunes:summary>Scott welcomed back good friend, strategic partner, and fellow podcast host, Bart Zandbergen, in studio to talk all about Mindset and what it means to them. Bart shares how he prepares himself for the new year by working on his Statement of Vision to manifest and set goals for himself. Bart and Scott provide tactical tips to set yourself up for success this year.  </itunes:summary>
      <itunes:subtitle>Scott welcomed back good friend, strategic partner, and fellow podcast host, Bart Zandbergen, in studio to talk all about Mindset and what it means to them. Bart shares how he prepares himself for the new year by working on his Statement of Vision to manifest and set goals for himself. Bart and Scott provide tactical tips to set yourself up for success this year.  </itunes:subtitle>
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      <title>Learn From An Optimized Advisor: David McManus, CFP, Cooper McManus</title>
      <description><![CDATA[<p>Scott invited David McManus in studio for a discussion on optimization. David is the Senior Wealth Advisor and Co-Founder of Cooper McManus. David shares his journey, how he sets himself apart from other advisors, how efficiently scaled his business and client reach in a virtual environment and much more. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with David on <a href="https://www.linkedin.com/in/david-mcmanus-cfp%C2%AE-a581694/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Cooper McManus click <a href="https://www.coopermcmanus.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 13 Jan 2022 23:00:00 +0000</pubDate>
      <author>Scott Heinila, David McManus</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-david-mcmanus-cfp-cooper-mcmanus-ELdFnPA1</link>
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      <content:encoded><![CDATA[<p>Scott invited David McManus in studio for a discussion on optimization. David is the Senior Wealth Advisor and Co-Founder of Cooper McManus. David shares his journey, how he sets himself apart from other advisors, how efficiently scaled his business and client reach in a virtual environment and much more. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with David on <a href="https://www.linkedin.com/in/david-mcmanus-cfp%C2%AE-a581694/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Cooper McManus click <a href="https://www.coopermcmanus.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: David McManus, CFP, Cooper McManus</itunes:title>
      <itunes:author>Scott Heinila, David McManus</itunes:author>
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      <itunes:summary>Scott invited David McManus in studio for a discussion on optimization. David is the Senior Wealth Advisor and Co-Founder of Cooper McManus. David shares his journey, how he sets himself apart from other advisors, how efficiently scaled his business and client reach in a virtual environment and much more.  </itunes:summary>
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      <title>Seminar and Digital Marketing in Today’s World with Brad Swineheart, Whiteglove</title>
      <description><![CDATA[<p>Kicking off 2022 with a brand-new episode focusing on optimizing your business! Scott was joined virtually by Brad Swineheart, SVP of Channel Marketing at Whiteglove. Whiteglove is a seminar marketing and lead generating firm that takes a unique approach to serving financial advisors. Brad and Scott discussed the changes in seminar marketing in the past 2 years, how Whiteglove is different than traditional seminar marketing companies, and how advisors can take advantage of their services. Pivoting and adapting has been the name of the game in the midst of the pandemic where Whiteglove feels they’ve executed and delivered. Please listen and we hope you enjoy.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brad on <a href="https://www.linkedin.com/in/bradswineheart/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Whiteglove click <a href="https://www.whiteglove.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 6 Jan 2022 23:00:00 +0000</pubDate>
      <author>Scott Heinila, Brad Swineheart</author>
      <link>https://optimizedadvisorpodcast.com/episodes/seminar-and-digital-marketing-in-todays-world-with-brad-swineheart-whiteglove-B5E2xwAu</link>
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      <content:encoded><![CDATA[<p>Kicking off 2022 with a brand-new episode focusing on optimizing your business! Scott was joined virtually by Brad Swineheart, SVP of Channel Marketing at Whiteglove. Whiteglove is a seminar marketing and lead generating firm that takes a unique approach to serving financial advisors. Brad and Scott discussed the changes in seminar marketing in the past 2 years, how Whiteglove is different than traditional seminar marketing companies, and how advisors can take advantage of their services. Pivoting and adapting has been the name of the game in the midst of the pandemic where Whiteglove feels they’ve executed and delivered. Please listen and we hope you enjoy.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brad on <a href="https://www.linkedin.com/in/bradswineheart/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Whiteglove click <a href="https://www.whiteglove.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:summary>Kicking off 2022 with a brand-new episode focusing on optimizing your business! Scott was joined virtually by Brad Swineheart, SVP of Channel Marketing at Whiteglove. Whiteglove is a seminar marketing and lead generating firm that takes a unique approach to serving financial advisors. Brad and Scott discussed the changes in seminar marketing in the past 2 years, how Whiteglove is different than traditional seminar marketing companies, and how advisors can take advantage of their services. Pivoting and adapting has been the name of the game in the midst of the pandemic where Whiteglove feels they’ve executed and delivered. Please listen and we hope you enjoy. </itunes:summary>
      <itunes:subtitle>Kicking off 2022 with a brand-new episode focusing on optimizing your business! Scott was joined virtually by Brad Swineheart, SVP of Channel Marketing at Whiteglove. Whiteglove is a seminar marketing and lead generating firm that takes a unique approach to serving financial advisors. Brad and Scott discussed the changes in seminar marketing in the past 2 years, how Whiteglove is different than traditional seminar marketing companies, and how advisors can take advantage of their services. Pivoting and adapting has been the name of the game in the midst of the pandemic where Whiteglove feels they’ve executed and delivered. Please listen and we hope you enjoy. </itunes:subtitle>
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      <description><![CDATA[<p>Scott was joined in studio with Aaron Hoke, President of AIM Capital,  and discussed his journey of getting to where he is today. In this episode they talk about career changes, determination, learning life skills, leadership, working in a virtual environment, and much more. Aaron also shares some insights into how he optimizes his life and the principles he follows. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Aaron on<a href="https://www.linkedin.com/in/aaron-hoke-a1651925/" target="_blank"> <strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AIM Capital click <a href="https://www.aimassoc.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 16 Dec 2021 23:00:00 +0000</pubDate>
      <author>Scott Heinila, Aaron Hoke</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-aaron-hoke-aim-capital-uQ5mZRwA</link>
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      <content:encoded><![CDATA[<p>Scott was joined in studio with Aaron Hoke, President of AIM Capital,  and discussed his journey of getting to where he is today. In this episode they talk about career changes, determination, learning life skills, leadership, working in a virtual environment, and much more. Aaron also shares some insights into how he optimizes his life and the principles he follows. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Aaron on<a href="https://www.linkedin.com/in/aaron-hoke-a1651925/" target="_blank"> <strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AIM Capital click <a href="https://www.aimassoc.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Aaron Hoke, AIM Capital</itunes:title>
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      <title>Being Intentional With Your Relationships Part II with Dr. Morgan Cutlip</title>
      <description><![CDATA[<p>Scott invited relationship expert, Dr. Morgan Cutlip, back in studio to dive deeper into relationships. In this episode you’ll learn how Dr. Morgan utilizes social media to educate, entertain, and relate to her audience by sharing her expertise in psychology and relationships. They also discuss the Attachment 101 theory, communicating in relationships, and time management.</p><p>Listen to Morgan’s Ep. 008: Being Intentional With Your Relationships <a href="https://optimizedadvisorpodcast.com/episodes/being-intentional-with-your-relationships" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Morgan on <a href="https://www.linkedin.com/in/morgan-van-epp-cutlip-phd-4153b621/" target="_blank"><strong>LinkedIn</strong></a><br />Follow Morgan on<strong> </strong><a href="https://www.instagram.com/mylovethinks/" target="_blank"><strong>Instagram</strong></a><br /> </p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Dr. Morgan Cutlip and My Love Things click <a href="https://mylovethinks.com/?fbclid=IwAR0pU_MUktlEfgFJ9N0-UdEsGjCqVXLiz5eTLrl6tvABK70yZrdglSpjl5I"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 9 Dec 2021 23:00:00 +0000</pubDate>
      <author>Scott Heinila, Dr. Morgan Cutlip</author>
      <link>https://optimizedadvisorpodcast.com/episodes/being-intentional-with-your-relationships-part-ii-with-dr-morgan-cutlip-0fOZzNDb</link>
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      <content:encoded><![CDATA[<p>Scott invited relationship expert, Dr. Morgan Cutlip, back in studio to dive deeper into relationships. In this episode you’ll learn how Dr. Morgan utilizes social media to educate, entertain, and relate to her audience by sharing her expertise in psychology and relationships. They also discuss the Attachment 101 theory, communicating in relationships, and time management.</p><p>Listen to Morgan’s Ep. 008: Being Intentional With Your Relationships <a href="https://optimizedadvisorpodcast.com/episodes/being-intentional-with-your-relationships" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Morgan on <a href="https://www.linkedin.com/in/morgan-van-epp-cutlip-phd-4153b621/" target="_blank"><strong>LinkedIn</strong></a><br />Follow Morgan on<strong> </strong><a href="https://www.instagram.com/mylovethinks/" target="_blank"><strong>Instagram</strong></a><br /> </p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Dr. Morgan Cutlip and My Love Things click <a href="https://mylovethinks.com/?fbclid=IwAR0pU_MUktlEfgFJ9N0-UdEsGjCqVXLiz5eTLrl6tvABK70yZrdglSpjl5I"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Being Intentional With Your Relationships Part II with Dr. Morgan Cutlip</itunes:title>
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      <itunes:summary>Scott invited relationship expert, Dr. Morgan Cutlip, back in studio to dive deeper into relationships. In this episode you’ll learn how Dr. Morgan utilizes social media to educate, entertain, and relate to her audience by sharing her expertise in psychology and relationships. They also discuss the Attachment 101 theory, communicating in relationships, and time management. </itunes:summary>
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      <title>Learn From An Optimized Advisor: Jared Tanimoto, CFP</title>
      <description><![CDATA[<p>Scott sat down with Jared Tanimoto, Founder & President of Ascent Wealth Advisors. Jared is the current President of FPA Orange County and is an Investment News 40 Under 40 Advisor. Jared shared with Scott how he got his start in the industry, how he optimizes his time and all areas of his life. They discussed how they are both Eagle Scouts and how that has shaped Jared’s love for the outdoors and adventure.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jared on <a href="https://www.linkedin.com/in/jaredtanimoto/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Ascent Wealth Advisors click <a href="https://www.ascentwealthadvisors.com/" target="_blank"><strong>here</strong></a><br />For more on FPA Orange County click<strong> </strong><a href="https://www.financialplanningassociation.org/chapter/fpa-orange-county" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 2 Dec 2021 23:00:00 +0000</pubDate>
      <author>Scott Heinila, Jared Tanimoto</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jared-tanimoto-cfp-nVan44dP</link>
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      <content:encoded><![CDATA[<p>Scott sat down with Jared Tanimoto, Founder & President of Ascent Wealth Advisors. Jared is the current President of FPA Orange County and is an Investment News 40 Under 40 Advisor. Jared shared with Scott how he got his start in the industry, how he optimizes his time and all areas of his life. They discussed how they are both Eagle Scouts and how that has shaped Jared’s love for the outdoors and adventure.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jared on <a href="https://www.linkedin.com/in/jaredtanimoto/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Ascent Wealth Advisors click <a href="https://www.ascentwealthadvisors.com/" target="_blank"><strong>here</strong></a><br />For more on FPA Orange County click<strong> </strong><a href="https://www.financialplanningassociation.org/chapter/fpa-orange-county" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Jared Tanimoto, CFP</itunes:title>
      <itunes:author>Scott Heinila, Jared Tanimoto</itunes:author>
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      <itunes:duration>00:55:50</itunes:duration>
      <itunes:summary>Scott sat down with Jared Tanimoto, Founder &amp; President of Ascent Wealth Advisors. Jared is the current President of FPA Orange County and is an Investment News 40 Under 40 Advisor. Jared shared with Scott how he got his start in the industry, how he optimizes his time and all areas of his life. They discussed how they are both Eagle Scouts and how that has shaped Jared’s love for the outdoors and adventure. </itunes:summary>
      <itunes:subtitle>Scott sat down with Jared Tanimoto, Founder &amp; President of Ascent Wealth Advisors. Jared is the current President of FPA Orange County and is an Investment News 40 Under 40 Advisor. Jared shared with Scott how he got his start in the industry, how he optimizes his time and all areas of his life. They discussed how they are both Eagle Scouts and how that has shaped Jared’s love for the outdoors and adventure. </itunes:subtitle>
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      <title>Zandbergen Report’s 4th Annual Holiday Wine Pairing</title>
      <description><![CDATA[<p>Host Bart Zandbergen was joined in the studio by Scott Heinila, Nick Bernatowicz, and Danielle Ramchandani of Optimized Advisor and Paula Steurer of Sterling Public Relations for the 4th annual holiday wine pairing podcast. A certified sommelier, Bart selected 9 wines from his well-curated wine cellar to enjoy with his guests. Mixing it up this year, Bart chose 4 distinct white wines, 3 red wines, a rose, and a champagne to discuss pairing options for, while adding in some wine facts to help listeners elevate their wine knowledge. The 2021 edition of this highly anticipated podcast is certainly memorable and includes answers to pairing questions for unconventional holiday meals as well. Cheers!</p><p>In this episode learn more about these featured wines and what they pair perfectly with for holiday meals and beyond:</p><p>- Moët Chandon Champagne - Brave & Maiden Rose - Chateau De Maligny Chablis - Groth Sauvignon Blanc - Margerum Viogner - Fess Parker Chardonnay - Louis Jadot Beaujolais - Belle Glos Clark and Telephone Pinot Noir - The Prisoner Cabernet</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on<strong> </strong><a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paula on<strong> </strong><a href="https://www.linkedin.com/in/paulasteurer/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Danielle on<strong> </strong><a href="https://www.linkedin.com/in/danielle-ramchandani-0341a2145/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Report Podcast click <a href="https://www.zandbergengroup.com/podcast/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 18 Nov 2021 23:00:00 +0000</pubDate>
      <author>Scott Heinila, Bart Zandbergen, Nick Bernatowicz, Danielle Ramchandani, Paula Steurer</author>
      <link>https://optimizedadvisorpodcast.com/episodes/zandbergen-reports-4th-annual-holiday-wine-pairing-3DKRXrXX</link>
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      <content:encoded><![CDATA[<p>Host Bart Zandbergen was joined in the studio by Scott Heinila, Nick Bernatowicz, and Danielle Ramchandani of Optimized Advisor and Paula Steurer of Sterling Public Relations for the 4th annual holiday wine pairing podcast. A certified sommelier, Bart selected 9 wines from his well-curated wine cellar to enjoy with his guests. Mixing it up this year, Bart chose 4 distinct white wines, 3 red wines, a rose, and a champagne to discuss pairing options for, while adding in some wine facts to help listeners elevate their wine knowledge. The 2021 edition of this highly anticipated podcast is certainly memorable and includes answers to pairing questions for unconventional holiday meals as well. Cheers!</p><p>In this episode learn more about these featured wines and what they pair perfectly with for holiday meals and beyond:</p><p>- Moët Chandon Champagne - Brave & Maiden Rose - Chateau De Maligny Chablis - Groth Sauvignon Blanc - Margerum Viogner - Fess Parker Chardonnay - Louis Jadot Beaujolais - Belle Glos Clark and Telephone Pinot Noir - The Prisoner Cabernet</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on<strong> </strong><a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paula on<strong> </strong><a href="https://www.linkedin.com/in/paulasteurer/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Danielle on<strong> </strong><a href="https://www.linkedin.com/in/danielle-ramchandani-0341a2145/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Report Podcast click <a href="https://www.zandbergengroup.com/podcast/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Zandbergen Report’s 4th Annual Holiday Wine Pairing</itunes:title>
      <itunes:author>Scott Heinila, Bart Zandbergen, Nick Bernatowicz, Danielle Ramchandani, Paula Steurer</itunes:author>
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      <itunes:duration>01:12:07</itunes:duration>
      <itunes:summary>Host Bart Zandbergen was joined in the studio by Scott Heinila, Nick Bernatowicz, and Danielle Ramchandani of Optimized Advisor and Paula Steurer of Sterling Public Relations for the 4th annual holiday wine pairing podcast. A certified sommelier, Bart selected 9 wines from his well-curated wine cellar to enjoy with his guests. Mixing it up this year, Bart chose 4 distinct white wines, 3 red wines, a rose, and a champagne to discuss pairing options for, while adding in some wine facts to help listeners elevate their wine knowledge. The 2021 edition of this highly anticipated podcast is certainly memorable and includes answers to pairing questions for unconventional holiday meals as well. Cheers! 

In this episode learn more about these featured wines and what they pair perfectly with for holiday meals and beyond: 

- Moët Chandon Champagne - Brave &amp; Maiden Rose - Chateau De Maligny Chablis - Groth Sauvignon Blanc - Margerum Viogner - Fess Parker Chardonnay - Louis Jadot Beaujolais - Belle Glos Clark and Telephone Pinot Noir - The Prisoner Cabernet </itunes:summary>
      <itunes:subtitle>Host Bart Zandbergen was joined in the studio by Scott Heinila, Nick Bernatowicz, and Danielle Ramchandani of Optimized Advisor and Paula Steurer of Sterling Public Relations for the 4th annual holiday wine pairing podcast. A certified sommelier, Bart selected 9 wines from his well-curated wine cellar to enjoy with his guests. Mixing it up this year, Bart chose 4 distinct white wines, 3 red wines, a rose, and a champagne to discuss pairing options for, while adding in some wine facts to help listeners elevate their wine knowledge. The 2021 edition of this highly anticipated podcast is certainly memorable and includes answers to pairing questions for unconventional holiday meals as well. Cheers! 

In this episode learn more about these featured wines and what they pair perfectly with for holiday meals and beyond: 

- Moët Chandon Champagne - Brave &amp; Maiden Rose - Chateau De Maligny Chablis - Groth Sauvignon Blanc - Margerum Viogner - Fess Parker Chardonnay - Louis Jadot Beaujolais - Belle Glos Clark and Telephone Pinot Noir - The Prisoner Cabernet </itunes:subtitle>
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      <title>Tax Advantage Strategies Using Annuities with Bill Bonk</title>
      <description><![CDATA[<p>Scott sat down with an Associate of his over on the East Coast. Bill Bonk, Owner/Regional Director of BBIM an Affiliate office of Producers Choice Network. Together they discuss how Bill discovered the world Annuities and becoming an expert wholesale consultant to Advisors within his community.  Scott and Bill also discuss a foundational sales idea of Producers Choice and how it’s still fully applicable, maybe even more so, today as it was 20 years ago.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bill on <a href="https://www.linkedin.com/in/bill-bonk-5468674/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on BBIM click <a href="https://www.billbonkinsurancemarketing.com/" target="_blank"><strong>here</strong></a><br />For more on Producers Choice Network click <a href="https://www.billbonkinsurancemarketing.com/" target="_blank"><strong>here</strong></a></p><p>Contact BBIM at (781) 538-5925</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 11 Nov 2021 23:00:00 +0000</pubDate>
      <author>Bill Bonk, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/tax-advantage-strategies-using-annuities-with-bill-bonk-ufG11Osg</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott sat down with an Associate of his over on the East Coast. Bill Bonk, Owner/Regional Director of BBIM an Affiliate office of Producers Choice Network. Together they discuss how Bill discovered the world Annuities and becoming an expert wholesale consultant to Advisors within his community.  Scott and Bill also discuss a foundational sales idea of Producers Choice and how it’s still fully applicable, maybe even more so, today as it was 20 years ago.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bill on <a href="https://www.linkedin.com/in/bill-bonk-5468674/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on BBIM click <a href="https://www.billbonkinsurancemarketing.com/" target="_blank"><strong>here</strong></a><br />For more on Producers Choice Network click <a href="https://www.billbonkinsurancemarketing.com/" target="_blank"><strong>here</strong></a></p><p>Contact BBIM at (781) 538-5925</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Tax Advantage Strategies Using Annuities with Bill Bonk</itunes:title>
      <itunes:author>Bill Bonk, Scott Heinila</itunes:author>
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      <itunes:summary>Scott sat down with an Associate of his over on the East Coast. Bill Bonk, Owner/Regional Director of BBIM an Affiliate office of Producers Choice Network. Together they discuss how Bill discovered the world Annuities and becoming an expert wholesale consultant to Advisors within his community.  Scott and Bill also discuss a foundational sales idea of Producers Choice and how it’s still fully applicable, maybe even more so, today as it was 20 years ago.   </itunes:summary>
      <itunes:subtitle>Scott sat down with an Associate of his over on the East Coast. Bill Bonk, Owner/Regional Director of BBIM an Affiliate office of Producers Choice Network. Together they discuss how Bill discovered the world Annuities and becoming an expert wholesale consultant to Advisors within his community.  Scott and Bill also discuss a foundational sales idea of Producers Choice and how it’s still fully applicable, maybe even more so, today as it was 20 years ago.   </itunes:subtitle>
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      <title>Learn From A Managing Director: Andrew Kuo, WIS</title>
      <description><![CDATA[<p>Scott invited Andrew Kuo and Nick Bernatowicz in studio to discuss Andrew’s journey directly out of college into working for a broker dealer firm and to becoming Managing Director of Western International Securities. They discuss how obtaining designations helped accelerate Andrew along in his career and relationship building. Andrew shares how he optimizes and leverages his time to prioritize and oversee many operational responsibilities.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Andrew on <a href="https://www.linkedin.com/in/andrewkuo24/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/andrewkuo24/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on WIS click <a href="https://www.wisdirect.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 4 Nov 2021 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Andrew Kuo, Nick Bernatowicz</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-a-managing-director-andrew-kuo-wis-8uu2XdRN</link>
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      <content:encoded><![CDATA[<p>Scott invited Andrew Kuo and Nick Bernatowicz in studio to discuss Andrew’s journey directly out of college into working for a broker dealer firm and to becoming Managing Director of Western International Securities. They discuss how obtaining designations helped accelerate Andrew along in his career and relationship building. Andrew shares how he optimizes and leverages his time to prioritize and oversee many operational responsibilities.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Andrew on <a href="https://www.linkedin.com/in/andrewkuo24/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/andrewkuo24/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on WIS click <a href="https://www.wisdirect.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From A Managing Director: Andrew Kuo, WIS</itunes:title>
      <itunes:author>Scott Heinila, Andrew Kuo, Nick Bernatowicz</itunes:author>
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      <itunes:duration>00:58:04</itunes:duration>
      <itunes:summary>Scott invited Andrew Kuo and Nick Bernatowicz in studio to discuss Andrew’s journey directly out of college into working for a broker dealer firm and to becoming Managing Director of Western International Securities. They discuss how obtaining designations helped accelerate Andrew along in his career and relationship building. Andrew shares how he optimizes and leverages his time to prioritize and oversee many operational responsibilities.  

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      <itunes:subtitle>Scott invited Andrew Kuo and Nick Bernatowicz in studio to discuss Andrew’s journey directly out of college into working for a broker dealer firm and to becoming Managing Director of Western International Securities. They discuss how obtaining designations helped accelerate Andrew along in his career and relationship building. Andrew shares how he optimizes and leverages his time to prioritize and oversee many operational responsibilities.  

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      <title>Simon: Your Investment Platform, Reimagined w/ Scott Stolz and Jamie Kosharek</title>
      <description><![CDATA[<p>Scott and Jamie were joined by Scott Stolz, Head of Insurance Solutions at Simon an fintech solution. SIMON is committed to transforming the digital experience for financial advisors, enabling them to better serve their clients.  During their conversation, they discuss the journey and process to Scott writing his first book on annuities, <i>Unlocking the Annuity Mystery, Practical Advice for every Advisor</i>.  They also talk about his role at Simon and how it is a key fintech solution for financial advisors and insurance professionals today.</p><p>Connect with Scott Heinila on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Scott Stolz on <a href="https://www.linkedin.com/in/scott-stolz-cfp-ricp-64a0102/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jamie Kosharek on <a href="https://www.linkedin.com/in/jamie-kosharek-7361ab21/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Simon click <a href="https://simon.io/" target="_blank"><strong>here</strong></a><br />Fore more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 28 Oct 2021 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Scott Stolz, Jamie Kosharek</author>
      <link>https://optimizedadvisorpodcast.com/episodes/simon-your-investment-platform-reimagined-w-scott-stolz-and-jamie-kosharek-iff3V6mb</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott and Jamie were joined by Scott Stolz, Head of Insurance Solutions at Simon an fintech solution. SIMON is committed to transforming the digital experience for financial advisors, enabling them to better serve their clients.  During their conversation, they discuss the journey and process to Scott writing his first book on annuities, <i>Unlocking the Annuity Mystery, Practical Advice for every Advisor</i>.  They also talk about his role at Simon and how it is a key fintech solution for financial advisors and insurance professionals today.</p><p>Connect with Scott Heinila on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Scott Stolz on <a href="https://www.linkedin.com/in/scott-stolz-cfp-ricp-64a0102/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jamie Kosharek on <a href="https://www.linkedin.com/in/jamie-kosharek-7361ab21/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Simon click <a href="https://simon.io/" target="_blank"><strong>here</strong></a><br />Fore more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Simon: Your Investment Platform, Reimagined w/ Scott Stolz and Jamie Kosharek</itunes:title>
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      <itunes:duration>00:44:42</itunes:duration>
      <itunes:summary>Scott and Jamie were joined by Scott Stolz, Head of Insurance Solutions at Simon an fintech solution. SIMON is committed to transforming the digital experience for financial advisors, enabling them to better serve their clients.  During their conversation, they discuss the journey and process to Scott writing his first book on annuities, Unlocking the Annuity Mystery, Practical Advice for every Advisor.  They also talk about his role at Simon and how it is a key fintech solution for financial advisors and insurance professionals today.   

 </itunes:summary>
      <itunes:subtitle>Scott and Jamie were joined by Scott Stolz, Head of Insurance Solutions at Simon an fintech solution. SIMON is committed to transforming the digital experience for financial advisors, enabling them to better serve their clients.  During their conversation, they discuss the journey and process to Scott writing his first book on annuities, Unlocking the Annuity Mystery, Practical Advice for every Advisor.  They also talk about his role at Simon and how it is a key fintech solution for financial advisors and insurance professionals today.   

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      <title>Proper Estate Planning For The Family Vacation Home with APEG</title>
      <description><![CDATA[<p>Part 3 of the 3 Part APEG Series: Scott sat down with with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® how to properly plan for the family vacation home. </p><p> </p><p>Listen to Part 1 Ep. 040: What is Advanced Planning Educational Group (APEG) and their Why? <a href="https://optimizedadvisorpodcast.com/episodes/what-is-advanced-planning-educational-group-apeg-and-their-why" target="_blank"><strong>here</strong></a><br />Listen to Part 2 Ep. 041: The Five Pillars of Financial Planning with APEG <a href="https://optimizedadvisorpodcast.com/episodes/the-five-pillars-of-financial-planning-with-apeg" target="_blank"><strong>here</strong></a><br />Listen to Jeff's Ep. 034: Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP® <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep" target="_blank"><strong>here</strong></a><br />Listen to Ruth's Ep. 039: Learn From An Optimized Advisor: Ruth Raftery, JD, CPA, AEP <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-ruth-raftery-jd-cpa-aep" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on<strong> </strong><a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>For more information on APEG, email info@apegcommunity.com or call 800-568-2444</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 21 Oct 2021 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Jeff  Hoenle, Ruth Raftery</author>
      <link>https://optimizedadvisorpodcast.com/episodes/proper-estate-planning-for-the-family-vacation-home-with-apeg-7uMIBVGT</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Part 3 of the 3 Part APEG Series: Scott sat down with with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® how to properly plan for the family vacation home. </p><p> </p><p>Listen to Part 1 Ep. 040: What is Advanced Planning Educational Group (APEG) and their Why? <a href="https://optimizedadvisorpodcast.com/episodes/what-is-advanced-planning-educational-group-apeg-and-their-why" target="_blank"><strong>here</strong></a><br />Listen to Part 2 Ep. 041: The Five Pillars of Financial Planning with APEG <a href="https://optimizedadvisorpodcast.com/episodes/the-five-pillars-of-financial-planning-with-apeg" target="_blank"><strong>here</strong></a><br />Listen to Jeff's Ep. 034: Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP® <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep" target="_blank"><strong>here</strong></a><br />Listen to Ruth's Ep. 039: Learn From An Optimized Advisor: Ruth Raftery, JD, CPA, AEP <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-ruth-raftery-jd-cpa-aep" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on<strong> </strong><a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>For more information on APEG, email info@apegcommunity.com or call 800-568-2444</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Proper Estate Planning For The Family Vacation Home with APEG</itunes:title>
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      <itunes:duration>00:24:14</itunes:duration>
      <itunes:summary>Part 3 of the 3 Part APEG Series: Scott sat down with with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® how to properly plan for the family vacation home.  </itunes:summary>
      <itunes:subtitle>Part 3 of the 3 Part APEG Series: Scott sat down with with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® how to properly plan for the family vacation home.  </itunes:subtitle>
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      <title>The Five Pillars of Financial Planning with APEG</title>
      <description><![CDATA[<p>Part 2 of the 3 Part APEG Series: Scott sat down with with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® and discuss the Five Pillars of Financial Planning with APEG and how their organization takes a unique approach to better serve clients. </p><p>Stay Tuned for next week for Part 3 with APEG. </p><p>Listen to Part 1 Ep. 040: What is Advanced Planning Educational Group (APEG) and their Why? <a href="https://optimizedadvisorpodcast.com/episodes/what-is-advanced-planning-educational-group-apeg-and-their-why" target="_blank"><strong>here</strong></a><br />Listen to Jeff's Ep. 034: Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP® <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep" target="_blank"><strong>here</strong></a><br />Listen to Ruth's Ep. 039: Learn From An Optimized Advisor: Ruth Raftery, JD, CPA, AEP <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-ruth-raftery-jd-cpa-aep" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on<strong> </strong><a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>For more information on APEG, email info@apegcommunity.com or call 800-568-2444</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 14 Oct 2021 22:00:00 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-five-pillars-of-financial-planning-with-apeg-MNCNOY4k</link>
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      <content:encoded><![CDATA[<p>Part 2 of the 3 Part APEG Series: Scott sat down with with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® and discuss the Five Pillars of Financial Planning with APEG and how their organization takes a unique approach to better serve clients. </p><p>Stay Tuned for next week for Part 3 with APEG. </p><p>Listen to Part 1 Ep. 040: What is Advanced Planning Educational Group (APEG) and their Why? <a href="https://optimizedadvisorpodcast.com/episodes/what-is-advanced-planning-educational-group-apeg-and-their-why" target="_blank"><strong>here</strong></a><br />Listen to Jeff's Ep. 034: Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP® <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep" target="_blank"><strong>here</strong></a><br />Listen to Ruth's Ep. 039: Learn From An Optimized Advisor: Ruth Raftery, JD, CPA, AEP <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-ruth-raftery-jd-cpa-aep" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on<strong> </strong><a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>For more information on APEG, email info@apegcommunity.com or call 800-568-2444</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Five Pillars of Financial Planning with APEG</itunes:title>
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      <itunes:summary>Part 2 of the 3 Part APEG Series: Scott sat down with with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® and discuss the Five Pillars of Financial Planning with APEG and how their organization takes a unique approach to better serve clients.</itunes:summary>
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      <description><![CDATA[<p>Introducing a 3 Part Series with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® to initially discuss the story behind APEG, how it came to be, the bold goal for success and APEG's WHY.  </p><p>Stay Tuned for next week for Part 2 with APEG. </p><p>Listen to Jeff's Ep. 034: Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP® <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep" target="_blank"><strong>here</strong></a><br />Listen to Ruth's Ep. 039: Learn From An Optimized Advisor: Ruth Raftery, JD, CPA, AEP <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-ruth-raftery-jd-cpa-aep" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on<strong> </strong><a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>For more information on APEG, email info@apegcommunity.com or call 800-568-2444</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Fri, 8 Oct 2021 19:00:00 +0000</pubDate>
      <author>Jeff Hoenle, Scott Heinila, Ruth Raftery</author>
      <link>https://optimizedadvisorpodcast.com/episodes/what-is-advanced-planning-educational-group-apeg-and-their-why-AzsFyQyo</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Introducing a 3 Part Series with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® to initially discuss the story behind APEG, how it came to be, the bold goal for success and APEG's WHY.  </p><p>Stay Tuned for next week for Part 2 with APEG. </p><p>Listen to Jeff's Ep. 034: Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP® <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep" target="_blank"><strong>here</strong></a><br />Listen to Ruth's Ep. 039: Learn From An Optimized Advisor: Ruth Raftery, JD, CPA, AEP <a href="https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-ruth-raftery-jd-cpa-aep" target="_blank"><strong>here</strong></a></p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on<strong> </strong><a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>For more information on APEG, email info@apegcommunity.com or call 800-568-2444</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>What is Advanced Planning Educational Group (APEG) and their Why?</itunes:title>
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      <itunes:summary>Introducing a 3 Part Series with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® to initially discuss the story behind APEG, how it came to be, the bold goal for success and APEG&apos;s WHY.   

Stay Tuned for next week for Part 2 with APEG.  

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      <itunes:subtitle>Introducing a 3 Part Series with the co-founders of APEG, Jeffrey Hoenle, CFP®, CRPC®, AEP® and Ruth Flynn Raftery, JD, CPA, AEP® to initially discuss the story behind APEG, how it came to be, the bold goal for success and APEG&apos;s WHY.   

Stay Tuned for next week for Part 2 with APEG.  

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      <description><![CDATA[<p>Scott Heinila and Jamie Kosharek, MBA, President of Producers Choice Network discuss the keys to obtaining higher levels of significance and growth within a structured organization. By building upon a unified foundation which values placing others first, keeping promises and planning for life, PCN has been able to adapt to a volatile environment and evolve into a stronger company that is able to better serve the needs of others.  </p><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jamie on<a href="https://www.linkedin.com/in/jamie-kosharek-7361ab21/" target="_blank"> <strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 30 Sep 2021 22:00:00 +0000</pubDate>
      <author>Jamie Kosharek, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/turning-business-into-better-with-jamie-kosharek-vl3RHul6</link>
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      <content:encoded><![CDATA[<p>Scott Heinila and Jamie Kosharek, MBA, President of Producers Choice Network discuss the keys to obtaining higher levels of significance and growth within a structured organization. By building upon a unified foundation which values placing others first, keeping promises and planning for life, PCN has been able to adapt to a volatile environment and evolve into a stronger company that is able to better serve the needs of others.  </p><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jamie on<a href="https://www.linkedin.com/in/jamie-kosharek-7361ab21/" target="_blank"> <strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <title>Learn From An Optimized Advisor: Ruth Raftery, JD, CPA, AEP</title>
      <description><![CDATA[<p> Scott was joined virtually by Ruth Raftery, attorney, CPA, President, and co-founder of Advanced Planning Educational Group (APEG). Ruth shared her insights with over 20 years in the industry on individual income taxation, estate, gift and trust taxation. Ruth explains how she co-founded APEG as an educational communityso financial professionals, attorneys, and accountants can all have resources to better serve their clients. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on <a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>For more information on APEG, email info@apegcommunity.com or call 800-568-2444</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 23 Sep 2021 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Ruth Raftery</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-ruth-raftery-jd-cpa-aep-KaGrFEwD</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p> Scott was joined virtually by Ruth Raftery, attorney, CPA, President, and co-founder of Advanced Planning Educational Group (APEG). Ruth shared her insights with over 20 years in the industry on individual income taxation, estate, gift and trust taxation. Ruth explains how she co-founded APEG as an educational communityso financial professionals, attorneys, and accountants can all have resources to better serve their clients. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ruth on <a href="https://www.linkedin.com/in/ruthraftery/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on APEG click <a href="https://apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>For more information on APEG, email info@apegcommunity.com or call 800-568-2444</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Ruth Raftery, JD, CPA, AEP</itunes:title>
      <itunes:author>Scott Heinila, Ruth Raftery</itunes:author>
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      <itunes:duration>00:37:32</itunes:duration>
      <itunes:summary>Scott was joined virtually by Ruth Raftery, attorney, CPA, President, and co-founder of Advanced Planning Educational Group (APEG). Ruth shared her insights with over 20 years in the industry on individual income taxation, estate, gift and trust taxation. Ruth explains how she co-founded APEG as an educational community so financial professionals, attorneys, and accountants can all have resources to better serve their clients.  </itunes:summary>
      <itunes:subtitle>Scott was joined virtually by Ruth Raftery, attorney, CPA, President, and co-founder of Advanced Planning Educational Group (APEG). Ruth shared her insights with over 20 years in the industry on individual income taxation, estate, gift and trust taxation. Ruth explains how she co-founded APEG as an educational community so financial professionals, attorneys, and accountants can all have resources to better serve their clients.  </itunes:subtitle>
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      <title>Your Best Vocational Life w/ Brian Church, Advisory DNA</title>
      <description><![CDATA[<p>Scott was joined virtually by Brian Church, Founder and CEO of Advisory DNA. One of the Financial Services Industry’s most dynamic consulting organizations that aides Financial Advisors and Firm Owners in the process of moving, merging, or selling their business. Brian shares how he got into the industry, how he works with financial advisors to optimize their practice, and why expanding on technology is so important in this space. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brian on <a href="https://www.linkedin.com/in/brianchurchadvisorydna/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Advisory DNA click <a href="https://www.advisorydna.com/" target="_blank"><strong>here</strong></a></p><p>Email Brian at info@advisorydna.com</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 16 Sep 2021 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Brian Church</author>
      <link>https://optimizedadvisorpodcast.com/episodes/your-best-vocational-life-w-brian-church-advisory-dna-SwN1yYVh</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined virtually by Brian Church, Founder and CEO of Advisory DNA. One of the Financial Services Industry’s most dynamic consulting organizations that aides Financial Advisors and Firm Owners in the process of moving, merging, or selling their business. Brian shares how he got into the industry, how he works with financial advisors to optimize their practice, and why expanding on technology is so important in this space. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brian on <a href="https://www.linkedin.com/in/brianchurchadvisorydna/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Advisory DNA click <a href="https://www.advisorydna.com/" target="_blank"><strong>here</strong></a></p><p>Email Brian at info@advisorydna.com</p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Your Best Vocational Life w/ Brian Church, Advisory DNA</itunes:title>
      <itunes:author>Scott Heinila, Brian Church</itunes:author>
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      <itunes:duration>00:42:39</itunes:duration>
      <itunes:summary>Scott was joined virtually by Brian Church, Founder and CEO of Advisory DNA. One of the Financial Services Industry’s most dynamic consulting organizations that aides Financial Advisors and Firm Owners in the process of moving, merging, or selling their business. Brian shared how he got into the industry, how he works with financial advisors to optimize their practice, and why expanding on technology is so important in this space.  </itunes:summary>
      <itunes:subtitle>Scott was joined virtually by Brian Church, Founder and CEO of Advisory DNA. One of the Financial Services Industry’s most dynamic consulting organizations that aides Financial Advisors and Firm Owners in the process of moving, merging, or selling their business. Brian shared how he got into the industry, how he works with financial advisors to optimize their practice, and why expanding on technology is so important in this space.  </itunes:subtitle>
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      <itunes:episode>37</itunes:episode>
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      <title>Life Insurance Awareness Month</title>
      <description><![CDATA[<p>September is Life Insurance Awareness Month! It’s a great time for financial advisors and insurance professionals to have the very necessary life insurance conversation with clients. In this episode, Scott and Nick Bernatowicz sit down to discuss and share insights on the topic of life insurance. They break down the different types of life insurance, the benefits of having coverage, and how to be an advocate for insurance. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network services click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a><br />Visit Life Happens <a href="https://lifehappens.org/" target="_blank"><strong>here</strong></a><br />Visit LIMRA <a href="https://www.limra.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 9 Sep 2021 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Nick Bernatowicz</author>
      <link>https://optimizedadvisorpodcast.com/episodes/life-insurance-awareness-month-GCMolQCZ</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>September is Life Insurance Awareness Month! It’s a great time for financial advisors and insurance professionals to have the very necessary life insurance conversation with clients. In this episode, Scott and Nick Bernatowicz sit down to discuss and share insights on the topic of life insurance. They break down the different types of life insurance, the benefits of having coverage, and how to be an advocate for insurance. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network services click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a><br />Visit Life Happens <a href="https://lifehappens.org/" target="_blank"><strong>here</strong></a><br />Visit LIMRA <a href="https://www.limra.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Life Insurance Awareness Month</itunes:title>
      <itunes:author>Scott Heinila, Nick Bernatowicz</itunes:author>
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      <itunes:duration>00:37:07</itunes:duration>
      <itunes:summary>September is Life Insurance Awareness Month! It’s a great time for financial advisors and insurance professionals to have the very necessary life insurance conversation with clients. In this episode, Scott and Nick Bernatowicz sit down to discuss and share insights on the topic of life insurance. They break down the different types of life insurance, the benefits of having coverage, and how to be an advocate for insurance.  </itunes:summary>
      <itunes:subtitle>September is Life Insurance Awareness Month! It’s a great time for financial advisors and insurance professionals to have the very necessary life insurance conversation with clients. In this episode, Scott and Nick Bernatowicz sit down to discuss and share insights on the topic of life insurance. They break down the different types of life insurance, the benefits of having coverage, and how to be an advocate for insurance.  </itunes:subtitle>
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      <title>Where Financial Planning And Understanding Meet with Brooke Thomas and Steve Goldstein, Retirement Analyzer</title>
      <description><![CDATA[<p>Scott spoke with Brooke Thomas and Steve Goldstein, CFP®, ChFC®, the founders of Retirement Analyzer – a fintech solution for retirement and financial planning.  They discuss the story behind how Retirement Analyzer began by Founder and Top National Agent Chuck Cravens. They discuss how Retirement Analyzer aims to make the process for retirement planning refreshingly simple.  Additionally, Fintech/Insuretech software creation is only the beginning where Retirement Analyzer strives to provide ongoing training, education, prospecting and sales solutions to meet the needs of insurance professionals & financial planners today.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brooke on <a href="https://www.linkedin.com/in/brooke-thomas-91185218/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Steve on <a href="https://www.linkedin.com/in/steve-goldstein-cfp%C2%AE-chfc%C2%AE-736ab823/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Retirement Analyzer click <a href="https://www.retirementanalyzer.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 2 Sep 2021 22:00:00 +0000</pubDate>
      <author>Scott Heinila, Brooke Thomas, Steve Goldstein</author>
      <link>https://optimizedadvisorpodcast.com/episodes/where-financial-planning-and-understanding-meet-with-brooke-thomas-and-steve-goldstein-retirement-analyzer-wTPyrCb5</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott spoke with Brooke Thomas and Steve Goldstein, CFP®, ChFC®, the founders of Retirement Analyzer – a fintech solution for retirement and financial planning.  They discuss the story behind how Retirement Analyzer began by Founder and Top National Agent Chuck Cravens. They discuss how Retirement Analyzer aims to make the process for retirement planning refreshingly simple.  Additionally, Fintech/Insuretech software creation is only the beginning where Retirement Analyzer strives to provide ongoing training, education, prospecting and sales solutions to meet the needs of insurance professionals & financial planners today.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brooke on <a href="https://www.linkedin.com/in/brooke-thomas-91185218/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Steve on <a href="https://www.linkedin.com/in/steve-goldstein-cfp%C2%AE-chfc%C2%AE-736ab823/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Retirement Analyzer click <a href="https://www.retirementanalyzer.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Where Financial Planning And Understanding Meet with Brooke Thomas and Steve Goldstein, Retirement Analyzer</itunes:title>
      <itunes:author>Scott Heinila, Brooke Thomas, Steve Goldstein</itunes:author>
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      <itunes:duration>00:38:46</itunes:duration>
      <itunes:summary>Scott spoke with Brooke Thomas and Steve Goldstein, CFP®, ChFC®, the founders of Retirement Analyzer – a fintech solution for retirement and financial planning.  They discuss the story behind how Retirement Analyzer began by Founder and Top National Agent Chuck Cravens. They discuss how Retirement Analyzer aims to make the process for retirement planning refreshingly simple.  Additionally, Fintech/Insuretech software creation is only the beginning where Retirement Analyzer strives to provide ongoing training, education, prospecting and sales solutions to meet the needs of insurance professionals &amp; financial planners today. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott spoke with Brooke Thomas and Steve Goldstein, CFP®, ChFC®, the founders of Retirement Analyzer – a fintech solution for retirement and financial planning.  They discuss the story behind how Retirement Analyzer began by Founder and Top National Agent Chuck Cravens. They discuss how Retirement Analyzer aims to make the process for retirement planning refreshingly simple.  Additionally, Fintech/Insuretech software creation is only the beginning where Retirement Analyzer strives to provide ongoing training, education, prospecting and sales solutions to meet the needs of insurance professionals &amp; financial planners today. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>35</itunes:episode>
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      <title>Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP®</title>
      <description><![CDATA[<p>Scott was joined virtually by Jeff Hoenle for an informative discussion on optimizing your time and practice. Jeff epitomizes what it means to be a Wealth Manager. He is Co-Founder and CEO of Platinum Wealth Management Group and lead educator of APEG (Advanced Planning Education Group). He shares how he got his start in the industry, how he values education and designations to show his clients he is an expert. Jeff shares the Why and Vision behind the creation of APEG to assist other financial planners, estate planning attorneys and CPA's in a mutually beneficial education based national community.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Platinum Wealth Management click <a href="https://www.myplatinumwealth.com/" target="_blank"><strong>here</strong></a><br />For more on APEG click <a href="https://www.apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 26 Aug 2021 22:00:00 +0000</pubDate>
      <author>Jeff Hoenle, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-hoenle-cfp-crpc-aep-HHbRRUEO</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined virtually by Jeff Hoenle for an informative discussion on optimizing your time and practice. Jeff epitomizes what it means to be a Wealth Manager. He is Co-Founder and CEO of Platinum Wealth Management Group and lead educator of APEG (Advanced Planning Education Group). He shares how he got his start in the industry, how he values education and designations to show his clients he is an expert. Jeff shares the Why and Vision behind the creation of APEG to assist other financial planners, estate planning attorneys and CPA's in a mutually beneficial education based national community.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-hoenle-58a186176/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Platinum Wealth Management click <a href="https://www.myplatinumwealth.com/" target="_blank"><strong>here</strong></a><br />For more on APEG click <a href="https://www.apegcommunity.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Jeff Hoenle, CFP®, CRPC®, AEP®</itunes:title>
      <itunes:author>Jeff Hoenle, Scott Heinila</itunes:author>
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      <itunes:duration>00:54:29</itunes:duration>
      <itunes:summary>Scott was joined virtually by Jeff Hoenle for an informative discussion on optimizing your time and practice. Jeff epitomizes what it means to be a Wealth Manager. He is Co-Founder and CEO of Platinum Wealth Management Group and lead educator of APEG (Advanced Planning Education Group). He shares how he got his start in the industry, how he values education and designations to show his clients he is an expert. Jeff shares the Why and Vision behind the creation of APEG to assist other financial planners, estate planning attorneys and CPA&apos;s in a mutually beneficial education based national community. 

 ** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott was joined virtually by Jeff Hoenle for an informative discussion on optimizing your time and practice. Jeff epitomizes what it means to be a Wealth Manager. He is Co-Founder and CEO of Platinum Wealth Management Group and lead educator of APEG (Advanced Planning Education Group). He shares how he got his start in the industry, how he values education and designations to show his clients he is an expert. Jeff shares the Why and Vision behind the creation of APEG to assist other financial planners, estate planning attorneys and CPA&apos;s in a mutually beneficial education based national community. 

 ** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>34</itunes:episode>
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      <title>The Business Builder with Norm Trainor, The Covenant Group</title>
      <description><![CDATA[<p>Scott sat down virtually with Norm Trainor, an author and the President and CEO of the Covenant Group. TCG helps financial service organizations grow market share and increase productivity by improving the practice development capability of their owners, managers, advisors, and agents. Scott and Norm dive into their programs and how they can help optimize advisor’s businesses.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Norm on <a href="https://www.linkedin.com/in/normtrainor/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on The Covenant Group click <a href="https://www.covenantgroup.com/" target="_blank"><strong>here</strong></a><br />For the Business Builder E-Book click <a href="https://www.mybusinessbuilderacademy.com/free-ebook-the-business-builder" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 12 Aug 2021 22:00:00 +0000</pubDate>
      <author>Norm Trainor, Sott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-business-builder-w-norm-trainor-the-covenant-group-Y2yqgmyR</link>
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      <content:encoded><![CDATA[<p>Scott sat down virtually with Norm Trainor, an author and the President and CEO of the Covenant Group. TCG helps financial service organizations grow market share and increase productivity by improving the practice development capability of their owners, managers, advisors, and agents. Scott and Norm dive into their programs and how they can help optimize advisor’s businesses.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Norm on <a href="https://www.linkedin.com/in/normtrainor/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on The Covenant Group click <a href="https://www.covenantgroup.com/" target="_blank"><strong>here</strong></a><br />For the Business Builder E-Book click <a href="https://www.mybusinessbuilderacademy.com/free-ebook-the-business-builder" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Business Builder with Norm Trainor, The Covenant Group</itunes:title>
      <itunes:author>Norm Trainor, Sott Heinila</itunes:author>
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      <itunes:duration>00:54:52</itunes:duration>
      <itunes:summary>Scott sat down virtually with Norm Trainor, an author and the President and CEO of the Covenant Group. TCG helps financial service organizations grow market share and increase productivity by improving the practice development capability of their owners, managers, advisors, and agents. Scott and Norm dive into their programs and how they can help optimize advisor’s businesses.   

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott sat down virtually with Norm Trainor, an author and the President and CEO of the Covenant Group. TCG helps financial service organizations grow market share and increase productivity by improving the practice development capability of their owners, managers, advisors, and agents. Scott and Norm dive into their programs and how they can help optimize advisor’s businesses.   

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>33</itunes:episode>
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      <title>Learn From An Optimized Advisor: Bill McBride, McBride Wealth Management</title>
      <description><![CDATA[<p>Scott invited Bill McBride in studio for a discussion all about how Bill has optimized his resources and education to get where he is today. Bill shared how he is a self-proclaimed forever student, obtaining multiple degrees, and is always learning. Scott asks Bill about his journey from his first job at 9 years old to starting his own wealth management firm. They dive into how Bill focuses on his clients, building trust, and focusing on their family and much more. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bill on <a href="https://www.linkedin.com/in/bill-mcbride-664922a9/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on McBride Wealth Management click <a href="https://www.wisadvisors.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 5 Aug 2021 22:00:00 +0000</pubDate>
      <author>Bill McBride, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-bill-mcbride-mcbride-wealth-management-tycdnXha</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott invited Bill McBride in studio for a discussion all about how Bill has optimized his resources and education to get where he is today. Bill shared how he is a self-proclaimed forever student, obtaining multiple degrees, and is always learning. Scott asks Bill about his journey from his first job at 9 years old to starting his own wealth management firm. They dive into how Bill focuses on his clients, building trust, and focusing on their family and much more. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bill on <a href="https://www.linkedin.com/in/bill-mcbride-664922a9/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on McBride Wealth Management click <a href="https://www.wisadvisors.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Bill McBride, McBride Wealth Management</itunes:title>
      <itunes:author>Bill McBride, Scott Heinila</itunes:author>
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      <itunes:duration>01:02:04</itunes:duration>
      <itunes:summary>Scott invited Bill McBride in studio for a discussion all about how Bill has optimized his resources and education to get where he is today. Bill shared how he is a self-proclaimed forever student, obtaining multiple degrees, and is always learning. Scott asks Bill about his journey from his first job at 9 years old to starting his own wealth management firm. They dive into how Bill focuses on his clients, building trust, and focusing on their family and much more. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott invited Bill McBride in studio for a discussion all about how Bill has optimized his resources and education to get where he is today. Bill shared how he is a self-proclaimed forever student, obtaining multiple degrees, and is always learning. Scott asks Bill about his journey from his first job at 9 years old to starting his own wealth management firm. They dive into how Bill focuses on his clients, building trust, and focusing on their family and much more. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>32</itunes:episode>
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      <title>Females and Finance with Sheryl Hickerson and Beth Moss</title>
      <description><![CDATA[<p>Scott was joined by Sherly Hickerson, Founder and CEO, Females and Finance and Beth Moss, Regional Director, Producers Choice Network virtually for a discussion about females in the financial planning industry. Sheryl shared about her organization, Females and Finance and  how women utilize their membership resources to connect with like-minded professionals.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Sheryl on <a href="https://www.linkedin.com/in/insurancesheryl/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Beth on <a href="https://www.linkedin.com/in/elizabeth-moss-61a068127/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Females and Finance and to get involved, click <a href="https://femalesandfinance.com/" target="_blank"><strong>here</strong></a><br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 29 Jul 2021 21:00:00 +0000</pubDate>
      <author>Beth Moss, Scott Heinila, Sheryl Hickerson</author>
      <link>https://optimizedadvisorpodcast.com/episodes/females-and-finance-with-sheryl-hickerson-and-beth-moss-j0BXz__m</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined by Sherly Hickerson, Founder and CEO, Females and Finance and Beth Moss, Regional Director, Producers Choice Network virtually for a discussion about females in the financial planning industry. Sheryl shared about her organization, Females and Finance and  how women utilize their membership resources to connect with like-minded professionals.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Sheryl on <a href="https://www.linkedin.com/in/insurancesheryl/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Beth on <a href="https://www.linkedin.com/in/elizabeth-moss-61a068127/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Females and Finance and to get involved, click <a href="https://femalesandfinance.com/" target="_blank"><strong>here</strong></a><br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Females and Finance with Sheryl Hickerson and Beth Moss</itunes:title>
      <itunes:author>Beth Moss, Scott Heinila, Sheryl Hickerson</itunes:author>
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      <itunes:duration>00:48:23</itunes:duration>
      <itunes:summary>Scott was joined by Sherly Hickerson, Founder and CEO, Females and Finance and Beth Moss, Regional Director, Producers Choice Network virtually for a discussion about females in the financial planning industry. Sheryl shared about her organization, Females and Finance and  how women utilize their membership resources to connect with like-minded professionals.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott was joined by Sherly Hickerson, Founder and CEO, Females and Finance and Beth Moss, Regional Director, Producers Choice Network virtually for a discussion about females in the financial planning industry. Sheryl shared about her organization, Females and Finance and  how women utilize their membership resources to connect with like-minded professionals.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Taxes: Scream Sizzle and Excitement with Garrett Nyberg</title>
      <description><![CDATA[<p>Scott sat down with CPA, Garrett Nyberg of Boroff & Nyberg LLP in studio to discuss all things taxes and accounting. Topics discussed include, Biden’s proposed tax legislation, tax planning preparedness, and on-going best practices for both business and personal taxes. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Garrett on <a href="https://www.linkedin.com/in/garrett-nyberg-cpa-72208290/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Boroff & Nyberg click <a href="https://boroffnyberg.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 22 Jul 2021 22:20:38 +0000</pubDate>
      <author>Scott Heinila, Garrett Nyberg</author>
      <link>https://optimizedadvisorpodcast.com/episodes/taxes-scream-sizzle-and-excitement-with-garrett-nyberg-RKC9NvVS</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott sat down with CPA, Garrett Nyberg of Boroff & Nyberg LLP in studio to discuss all things taxes and accounting. Topics discussed include, Biden’s proposed tax legislation, tax planning preparedness, and on-going best practices for both business and personal taxes. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Garrett on <a href="https://www.linkedin.com/in/garrett-nyberg-cpa-72208290/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Boroff & Nyberg click <a href="https://boroffnyberg.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Taxes: Scream Sizzle and Excitement with Garrett Nyberg</itunes:title>
      <itunes:author>Scott Heinila, Garrett Nyberg</itunes:author>
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      <itunes:duration>01:04:07</itunes:duration>
      <itunes:summary>Scott sat down with CPA, Garrett Nyberg of Boroff &amp; Nyberg LLP in studio to discuss all things taxes and accounting. Topics discussed include, Biden’s proposed tax legislation, tax planning preparedness, and on-going best practices for both business and personal taxes. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott sat down with CPA, Garrett Nyberg of Boroff &amp; Nyberg LLP in studio to discuss all things taxes and accounting. Topics discussed include, Biden’s proposed tax legislation, tax planning preparedness, and on-going best practices for both business and personal taxes. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>30</itunes:episode>
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      <title>Optimizing Your Practice and Building The IDEAL Business Plan with Rich Boone</title>
      <description><![CDATA[<p>During this episode, Scott and Rich Boone discuss building an optimal business within the Financial Services industry. Rich Boone, Founder of IDEAL Plan Coaching walks through the elements of building a business plan: Identify, Determine, Evaluate, Assess and Leverage. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Rich on <a href="https://www.linkedin.com/in/richardeboone/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on  Ideal Plan Coaching click <a href="https://idealplancoaching.com/" target="_blank"><strong>here</strong></a></p><p>Email Rich directly: <a href="mailto:rich@idealplancoaching.com" target="_blank"><strong>rich@idealplancoaching.com</strong></a><br />Call Rich at:<strong> </strong>800-630-1590 </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 15 Jul 2021 22:26:00 +0000</pubDate>
      <author>Rich Boone, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/optimizing-your-practice-and-building-the-ideal-business-plan-with-rich-boone-HRyQFERF</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>During this episode, Scott and Rich Boone discuss building an optimal business within the Financial Services industry. Rich Boone, Founder of IDEAL Plan Coaching walks through the elements of building a business plan: Identify, Determine, Evaluate, Assess and Leverage. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Rich on <a href="https://www.linkedin.com/in/richardeboone/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on  Ideal Plan Coaching click <a href="https://idealplancoaching.com/" target="_blank"><strong>here</strong></a></p><p>Email Rich directly: <a href="mailto:rich@idealplancoaching.com" target="_blank"><strong>rich@idealplancoaching.com</strong></a><br />Call Rich at:<strong> </strong>800-630-1590 </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Optimizing Your Practice and Building The IDEAL Business Plan with Rich Boone</itunes:title>
      <itunes:author>Rich Boone, Scott Heinila</itunes:author>
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      <itunes:duration>00:58:55</itunes:duration>
      <itunes:summary>During this episode, Scott and Rich Boone discuss building an optimal business within the Financial Services industry. Rich Boone, Founder of IDEAL Plan Coaching walks through the elements of building a business plan: Identify, Determine, Evaluate, Assess and Leverage. 

 ** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>During this episode, Scott and Rich Boone discuss building an optimal business within the Financial Services industry. Rich Boone, Founder of IDEAL Plan Coaching walks through the elements of building a business plan: Identify, Determine, Evaluate, Assess and Leverage. 

 ** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Learn From An Optimized Advisor: Ryan Hoke, AIM Capital</title>
      <description><![CDATA[<p>In this week’s episode, Scott sat down with Ryan Hoke of AIM Capital for a discussion about his family business that started in the 1970’s and how it has evolved and grown to what it is today, a successful insurance agency. The second part of the episode Ryan shared how he value’s Scott’s opinion and calls on him as a trusted resource for just about anything. The tables are turned with Ryan asking Scott a few questions and together they share some fun stories.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ryan on <a href="https://www.linkedin.com/in/ryan-hoke-23570589/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AIM Capital click <a href="https://www.aimassoc.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 1 Jul 2021 21:42:26 +0000</pubDate>
      <author>Scott Heinila, Ryan Hoke</author>
      <link>https://optimizedadvisorpodcast.com/episodes/earn-from-an-optimized-advisor-ryan-hoke-aim-capital-_4orsU_1</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>In this week’s episode, Scott sat down with Ryan Hoke of AIM Capital for a discussion about his family business that started in the 1970’s and how it has evolved and grown to what it is today, a successful insurance agency. The second part of the episode Ryan shared how he value’s Scott’s opinion and calls on him as a trusted resource for just about anything. The tables are turned with Ryan asking Scott a few questions and together they share some fun stories.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Ryan on <a href="https://www.linkedin.com/in/ryan-hoke-23570589/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on AIM Capital click <a href="https://www.aimassoc.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Ryan Hoke, AIM Capital</itunes:title>
      <itunes:author>Scott Heinila, Ryan Hoke</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:55:04</itunes:duration>
      <itunes:summary>In this week’s episode, Scott sat down with Ryan Hoke of AIM Capital for a discussion about his family business that started in the 1970’s and how it has evolved and grown to what it is today, a successful insurance agency. The second part of the episode Ryan shared how he value’s Scott’s opinion and calls on him as a trusted resource for just about anything. The tables are turned with Ryan asking Scott a few questions and together they share some fun stories. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>In this week’s episode, Scott sat down with Ryan Hoke of AIM Capital for a discussion about his family business that started in the 1970’s and how it has evolved and grown to what it is today, a successful insurance agency. The second part of the episode Ryan shared how he value’s Scott’s opinion and calls on him as a trusted resource for just about anything. The tables are turned with Ryan asking Scott a few questions and together they share some fun stories. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Legislation and Regulations Update That Will Affect Your Business with Pete Buechler, NAIFA-CA</title>
      <description><![CDATA[<p>Scott welcomed Peter Buechler CFP®, CLU, ChFC, FLMI, AAPA in studio for an informative discussion. Pete is a long-time friend and professional associate of Scott’s. Currently, Pete is President of Cohesive Insurance Brokerage and he is the Government Relations Chairperson of NAIFA – CA. NAIFA stands for the National Association of Insurance and Financial Advisors, the only organization of its kind that advocates for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of the members. Scott and Pete discuss how NAIFA is an important organization for Advisors to join, all the benefits it provides, and the advocacy efforts they deploy for Advisors and Insurance Professionals. Pete shares how he got involved in NAIFA, what he does in his current role, and much more about the current legislation and regulations within insurance and financial services. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Pete on <a href="https://www.linkedin.com/in/peterjbuechler/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on NAIFA click <a href="https://belong.naifa.org/" target="_blank"><strong>here</strong></a><br />For more on NAIFA-CA click <a href="https://ca.naifa.org/" target="_blank"><strong>here</strong></a><br />For more on Cohesive Insurance Services click <a href="http://cohesiveinsurance.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 24 Jun 2021 22:47:25 +0000</pubDate>
      <author>Scott Heinila, Pete Buechler</author>
      <link>https://optimizedadvisorpodcast.com/episodes/legislation-and-regulations-update-that-will-affect-your-business-with-pete-buechler-naifa-ca-Qd0KbAEl</link>
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      <content:encoded><![CDATA[<p>Scott welcomed Peter Buechler CFP®, CLU, ChFC, FLMI, AAPA in studio for an informative discussion. Pete is a long-time friend and professional associate of Scott’s. Currently, Pete is President of Cohesive Insurance Brokerage and he is the Government Relations Chairperson of NAIFA – CA. NAIFA stands for the National Association of Insurance and Financial Advisors, the only organization of its kind that advocates for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of the members. Scott and Pete discuss how NAIFA is an important organization for Advisors to join, all the benefits it provides, and the advocacy efforts they deploy for Advisors and Insurance Professionals. Pete shares how he got involved in NAIFA, what he does in his current role, and much more about the current legislation and regulations within insurance and financial services. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Pete on <a href="https://www.linkedin.com/in/peterjbuechler/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on NAIFA click <a href="https://belong.naifa.org/" target="_blank"><strong>here</strong></a><br />For more on NAIFA-CA click <a href="https://ca.naifa.org/" target="_blank"><strong>here</strong></a><br />For more on Cohesive Insurance Services click <a href="http://cohesiveinsurance.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Legislation and Regulations Update That Will Affect Your Business with Pete Buechler, NAIFA-CA</itunes:title>
      <itunes:author>Scott Heinila, Pete Buechler</itunes:author>
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      <itunes:duration>00:52:29</itunes:duration>
      <itunes:summary>Scott welcomed Peter Buechler CFP®, CLU, ChFC, FLMI, AAPA in studio for an informative discussion. Pete is a long-time friend and professional associate of Scott’s. Currently, Pete is President of Cohesive Insurance Brokerage and he is the Government Relations Chairperson of NAIFA – CA. NAIFA stands for the National Association of Insurance and Financial Advisors, the only organization of its kind that advocates for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of the members. Scott and Pete discuss how NAIFA is an important organization for Advisors to join, all the benefits it provides, and the advocacy efforts they deploy for Advisors and Insurance Professionals. Pete shares how he got involved in NAIFA, what he does in his current role, and much more about the current legislation and regulations within insurance and financial services. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott welcomed Peter Buechler CFP®, CLU, ChFC, FLMI, AAPA in studio for an informative discussion. Pete is a long-time friend and professional associate of Scott’s. Currently, Pete is President of Cohesive Insurance Brokerage and he is the Government Relations Chairperson of NAIFA – CA. NAIFA stands for the National Association of Insurance and Financial Advisors, the only organization of its kind that advocates for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of the members. Scott and Pete discuss how NAIFA is an important organization for Advisors to join, all the benefits it provides, and the advocacy efforts they deploy for Advisors and Insurance Professionals. Pete shares how he got involved in NAIFA, what he does in his current role, and much more about the current legislation and regulations within insurance and financial services. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Learn From An Optimized Advisor: Brian Ott, 525 Advisors</title>
      <description><![CDATA[<p>Scott sat down with Seattle based Advisor, Brian Ott, Founder/CEO of 525 Advisors in studio for a conversation to learn more about his practice. Brian has dedicated his practice to long-term care insurance planning and has seen success from his unique business strategy. Brian shares his background, how he got his start in the industry through firsthand experience, and how he executed on opportunities that have positioned his firm where it exists today. Scott and Brian discuss the current LTC space and how crucial it is to have long-term care planning conversations with clients and planning for the future. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brian on <a href="https://www.linkedin.com/in/brian-ott-ricp-cltc-59b34925/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on 525 Advisors click <a href="https://www.525longtermcare.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 17 Jun 2021 22:31:37 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-brian-ott-525-advisors-e3kWah6x</link>
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      <content:encoded><![CDATA[<p>Scott sat down with Seattle based Advisor, Brian Ott, Founder/CEO of 525 Advisors in studio for a conversation to learn more about his practice. Brian has dedicated his practice to long-term care insurance planning and has seen success from his unique business strategy. Brian shares his background, how he got his start in the industry through firsthand experience, and how he executed on opportunities that have positioned his firm where it exists today. Scott and Brian discuss the current LTC space and how crucial it is to have long-term care planning conversations with clients and planning for the future. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Brian on <a href="https://www.linkedin.com/in/brian-ott-ricp-cltc-59b34925/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on 525 Advisors click <a href="https://www.525longtermcare.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Brian Ott, 525 Advisors</itunes:title>
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      <itunes:summary>Scott sat down with Seattle based Advisor, Brian Ott, Founder/CEO of 525 Advisors in studio for a conversation to learn more about his practice. Brian has dedicated his practice to long-term care insurance planning and has seen success from his unique business strategy. Brian shares his background, how he got his start in the industry through firsthand experience, and how he executed on opportunities that have positioned his firm where it exists today. Scott and Brian discuss the current LTC space and how crucial it is to have long-term care planning conversations with clients and planning for the future.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott sat down with Seattle based Advisor, Brian Ott, Founder/CEO of 525 Advisors in studio for a conversation to learn more about his practice. Brian has dedicated his practice to long-term care insurance planning and has seen success from his unique business strategy. Brian shares his background, how he got his start in the industry through firsthand experience, and how he executed on opportunities that have positioned his firm where it exists today. Scott and Brian discuss the current LTC space and how crucial it is to have long-term care planning conversations with clients and planning for the future.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>26</itunes:episode>
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      <title>National Wine Day Celebration with Foley Family Wines</title>
      <description><![CDATA[<p>Scott invited Devon Loquet Ulrich from Foley Family Wines along with Bart Zandbergen and Nick Bernatowicz in studio to celebrate National Wine Day (5/25). Devon informed the group of the Foley Food and Wine Society, the wineries, the restaurants, how to purchase the wines, and the different membership options. Devon also shared about her role within the company and how the industry pivoted during the pandemic from partnering with restaurants, retailers, and the entire wine making supply chain. Throughout the conversation they enjoyed select wines from the Foley Family portfolio.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Devon on <a href="https://www.linkedin.com/in/devon-louquet-ulrich-17124b91/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on the Foley Food and Wine Society click <a href="https://www.foleyfoodandwinesociety.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> **</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 10 Jun 2021 22:52:41 +0000</pubDate>
      <author>Devon Loquet Ulrich, Foley Family Wines, Bart Zandbergen, Nick Bernatowicz, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/national-wine-day-celebration-with-foley-family-wines-e0ktyjWj</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott invited Devon Loquet Ulrich from Foley Family Wines along with Bart Zandbergen and Nick Bernatowicz in studio to celebrate National Wine Day (5/25). Devon informed the group of the Foley Food and Wine Society, the wineries, the restaurants, how to purchase the wines, and the different membership options. Devon also shared about her role within the company and how the industry pivoted during the pandemic from partnering with restaurants, retailers, and the entire wine making supply chain. Throughout the conversation they enjoyed select wines from the Foley Family portfolio.</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Devon on <a href="https://www.linkedin.com/in/devon-louquet-ulrich-17124b91/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on the Foley Food and Wine Society click <a href="https://www.foleyfoodandwinesociety.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> **</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>National Wine Day Celebration with Foley Family Wines</itunes:title>
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      <itunes:duration>01:00:57</itunes:duration>
      <itunes:summary>Scott invited Devon Loquet Ulrich from Foley Family Wines along with Bart Zandbergen and Nick Bernatowicz in studio to celebrate National Wine Day (5/25). Devon informed the group of the Foley Food and Wine Society, the wineries, the restaurants, how to purchase the wines, and the different membership options. Devon also shared about her role within the company and how the industry pivoted during the pandemic from partnering with restaurants, retailers, and the entire wine making supply chain. Throughout the conversation they enjoyed select wines from the Foley Family portfolio.  

 ** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott invited Devon Loquet Ulrich from Foley Family Wines along with Bart Zandbergen and Nick Bernatowicz in studio to celebrate National Wine Day (5/25). Devon informed the group of the Foley Food and Wine Society, the wineries, the restaurants, how to purchase the wines, and the different membership options. Devon also shared about her role within the company and how the industry pivoted during the pandemic from partnering with restaurants, retailers, and the entire wine making supply chain. Throughout the conversation they enjoyed select wines from the Foley Family portfolio.  

 ** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Meaningful Marketing with Josh Lackowski</title>
      <description><![CDATA[<p>Scott was joined virtually with Josh Lackowski, the Director of Marketing Strategy & Account Services of Producers Choice Network to discuss marketing, branding, and how to be intentional in reaching clients. Josh talks about his background in marketing, video production, music and how they have helped shape him in becoming a strategic marketing expert. They discuss how focusing on the mission and vision and putting people first is the key to successful marketing.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Josh on <a href="https://www.linkedin.com/in/josh-lackowski-4812122b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 3 Jun 2021 21:02:21 +0000</pubDate>
      <author>Josh Lackowski, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/meaningful-marketing-with-josh-lackowski-9A8tTP3P</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott was joined virtually with Josh Lackowski, the Director of Marketing Strategy & Account Services of Producers Choice Network to discuss marketing, branding, and how to be intentional in reaching clients. Josh talks about his background in marketing, video production, music and how they have helped shape him in becoming a strategic marketing expert. They discuss how focusing on the mission and vision and putting people first is the key to successful marketing.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Josh on <a href="https://www.linkedin.com/in/josh-lackowski-4812122b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Producers Choice Network click <a href="https://www.producerschoicenetwork.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Meaningful Marketing with Josh Lackowski</itunes:title>
      <itunes:author>Josh Lackowski, Scott Heinila</itunes:author>
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      <itunes:duration>01:08:26</itunes:duration>
      <itunes:summary>Scott was joined virtually with Josh Lackowski, the Director of Marketing Strategy &amp; Account Services of Producers Choice Network to discuss marketing, branding, and how to be intentional in reaching clients. Josh talks about his background in marketing, video production, music and how they have helped shape him in becoming a strategic marketing expert. They discuss how focusing on the mission and vision and putting people first is the key to successful marketing.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott was joined virtually with Josh Lackowski, the Director of Marketing Strategy &amp; Account Services of Producers Choice Network to discuss marketing, branding, and how to be intentional in reaching clients. Josh talks about his background in marketing, video production, music and how they have helped shape him in becoming a strategic marketing expert. They discuss how focusing on the mission and vision and putting people first is the key to successful marketing.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
      <itunes:keywords>marketing plan, financial advisor, marketing expert, optimized advisor, digital marketing, strategic marketing, optimized advisor podcast, marketing, company mission, marketing strategy, client marketing</itunes:keywords>
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      <itunes:episode>24</itunes:episode>
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      <title>Summer Bods and Summer WODs with Nick Bernatowicz</title>
      <description><![CDATA[<p>Scott invited Nick back in studio to discuss all things fitness and nutrition, a Part 2 of Ep. 001. Scott and Nick motivate you to get your body in shape for the summer and stay consistent with your workouts while traveling. They dive into how they keep up with their workouts on vacation, share easy-to-follow different ways to get workouts in using what you have at your disposal. They also discuss how nutrition places a key role in achieving your fitness goals and how to make good choices while traveling. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br /><br />Listen to Ep. 001: Fitness + Nutrition Optimized: Essentials For A Healthy Lifestyle <a href="https://podcasts.apple.com/us/podcast/optimized-advisor-podcast/id1544865553?i=1000502386900" target="_blank"><strong>here</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />Follow Nick on <a href="https://www.instagram.com/nick.bernatowicz/" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 27 May 2021 19:06:37 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/summer-bods-and-summer-wods-with-nick-bernatowicz-A0r44SV_</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott invited Nick back in studio to discuss all things fitness and nutrition, a Part 2 of Ep. 001. Scott and Nick motivate you to get your body in shape for the summer and stay consistent with your workouts while traveling. They dive into how they keep up with their workouts on vacation, share easy-to-follow different ways to get workouts in using what you have at your disposal. They also discuss how nutrition places a key role in achieving your fitness goals and how to make good choices while traveling. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a><br /><br />Listen to Ep. 001: Fitness + Nutrition Optimized: Essentials For A Healthy Lifestyle <a href="https://podcasts.apple.com/us/podcast/optimized-advisor-podcast/id1544865553?i=1000502386900" target="_blank"><strong>here</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />Follow Nick on <a href="https://www.instagram.com/nick.bernatowicz/" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Summer Bods and Summer WODs with Nick Bernatowicz</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:33:48</itunes:duration>
      <itunes:summary>Scott invited Nick back in studio to discuss all things fitness and nutrition, a Part 2 of Ep. 001. Scott and Nick motivate you to get your body in shape for the summer and stay consistent with your workouts while traveling. They dive into how they keep up with their workouts on vacation, share easy-to-follow different ways to get workouts in using what you have at your disposal. They also discuss how nutrition places a key role in achieving your fitness goals and how to make good choices while traveling.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott invited Nick back in studio to discuss all things fitness and nutrition, a Part 2 of Ep. 001. Scott and Nick motivate you to get your body in shape for the summer and stay consistent with your workouts while traveling. They dive into how they keep up with their workouts on vacation, share easy-to-follow different ways to get workouts in using what you have at your disposal. They also discuss how nutrition places a key role in achieving your fitness goals and how to make good choices while traveling.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>23</itunes:episode>
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      <title>Learn from An Optimized Advisor: Andrew Martz, WIS Advisors</title>
      <description><![CDATA[<p>Scott sat down with Andrew Martz in studio to discuss how Andrew has optimized his life and business. They talked about Andrew’s journey from growing up on the East Coast and then took a chance and moved across the country for a job opportunity in Los Angeles. Andrew shares some insightful ways he manages his relationships with his family, clients, and business. They talk about how important an online presence is, fintech, and much more.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Andrew on <a href="https://www.linkedin.com/in/andrew-martz-6685266/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Andrew and WIS Advisors click <a href="https://www.wisadvisors.com/" target="_blank"><strong>here</strong></a></p><p>Follow Andrew on <a href="https://www.instagram.com/andymartz/" target="_blank"><strong>Instagram</strong></a><br />Listen to to Dollars & Sensibilities <a href="https://podcasts.apple.com/us/podcast/dollars-sensibilities/id1510445617" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 20 May 2021 21:27:46 +0000</pubDate>
      <author>Scott Heinila, Andrew Martz</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-andrew-martz-wis-advisors-dRTbp9tB</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott sat down with Andrew Martz in studio to discuss how Andrew has optimized his life and business. They talked about Andrew’s journey from growing up on the East Coast and then took a chance and moved across the country for a job opportunity in Los Angeles. Andrew shares some insightful ways he manages his relationships with his family, clients, and business. They talk about how important an online presence is, fintech, and much more.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Andrew on <a href="https://www.linkedin.com/in/andrew-martz-6685266/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Andrew and WIS Advisors click <a href="https://www.wisadvisors.com/" target="_blank"><strong>here</strong></a></p><p>Follow Andrew on <a href="https://www.instagram.com/andymartz/" target="_blank"><strong>Instagram</strong></a><br />Listen to to Dollars & Sensibilities <a href="https://podcasts.apple.com/us/podcast/dollars-sensibilities/id1510445617" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn from An Optimized Advisor: Andrew Martz, WIS Advisors</itunes:title>
      <itunes:author>Scott Heinila, Andrew Martz</itunes:author>
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      <itunes:duration>01:14:18</itunes:duration>
      <itunes:summary>Scott sat down with Andrew Martz in studio to discuss how Andrew has optimized his life and business. They talked about Andrew’s journey from growing up on the East Coast and then took a chance and moved across the country for a job opportunity in Los Angeles. Andrew shares some insightful ways he manages his relationships with his family, clients, and business. They talk about how important an online presence is, fintech, and much more.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott sat down with Andrew Martz in studio to discuss how Andrew has optimized his life and business. They talked about Andrew’s journey from growing up on the East Coast and then took a chance and moved across the country for a job opportunity in Los Angeles. Andrew shares some insightful ways he manages his relationships with his family, clients, and business. They talk about how important an online presence is, fintech, and much more.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
      <itunes:keywords>fintech, investments, finance, financial advisor, financial planning, optimized advisor, w, western international securities, los angeles, optimized advisor podcast, mba, finance industry, wis advisors, entrepreneurship</itunes:keywords>
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      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
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      <title>Live, Play, Stay: The Real Estate Market Today with Paige McDaniel and Carrie Gilmore, McDaniel Gilmore Group</title>
      <description><![CDATA[<p>Scott had Paige McDaniel and Carrie Gilmore in studio to discuss all things real estate. Paige and Carrie, realtors and founders of The McDaniel Gilmore Group, a luxury real estate company servicing the south Orange County area. In this episode, they dive into the current real estate market since COVID and where its heading. Carrie and Paige share their background and how they got their start in the industry, their unique approach, and competitive advantages, and how they optimize their time to best serve their clients and their families. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paige on <a href="https://www.linkedin.com/in/paige-mcdaniel-638a7329/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Carrie on <a href="https://www.linkedin.com/in/carrie-gilmore-415a935/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on The McDaniel Gilmore Group click <a href="https://www.compass.com/agents/mcdaniel-gilmore-group/" target="_blank"><strong>here</strong></a></p><p>Follow The McDaniel Gilmore Group on <a href="https://www.instagram.com/mcdanielgilmoregroupre/" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 13 May 2021 21:36:29 +0000</pubDate>
      <author>Scott Heinila, Paige McDaniel, Carrie Gilmore</author>
      <link>https://optimizedadvisorpodcast.com/episodes/live-play-stay-the-real-estate-market-today-with-paige-mcdaniel-and-carrier-gilmore-mcdaniel-gilmore-group-dQHZ3Hju</link>
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      <content:encoded><![CDATA[<p>Scott had Paige McDaniel and Carrie Gilmore in studio to discuss all things real estate. Paige and Carrie, realtors and founders of The McDaniel Gilmore Group, a luxury real estate company servicing the south Orange County area. In this episode, they dive into the current real estate market since COVID and where its heading. Carrie and Paige share their background and how they got their start in the industry, their unique approach, and competitive advantages, and how they optimize their time to best serve their clients and their families. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Paige on <a href="https://www.linkedin.com/in/paige-mcdaniel-638a7329/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Carrie on <a href="https://www.linkedin.com/in/carrie-gilmore-415a935/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on The McDaniel Gilmore Group click <a href="https://www.compass.com/agents/mcdaniel-gilmore-group/" target="_blank"><strong>here</strong></a></p><p>Follow The McDaniel Gilmore Group on <a href="https://www.instagram.com/mcdanielgilmoregroupre/" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Live, Play, Stay: The Real Estate Market Today with Paige McDaniel and Carrie Gilmore, McDaniel Gilmore Group</itunes:title>
      <itunes:author>Scott Heinila, Paige McDaniel, Carrie Gilmore</itunes:author>
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      <itunes:duration>00:43:26</itunes:duration>
      <itunes:summary>Scott had Paige McDaniel and Carrie Gilmore in studio to discuss all things real estate. Paige and Carrie, realtors and founders of The McDaniel Gilmore Group, a luxury real estate company servicing the south Orange County area. In this episode, they dive into the current real estate market since COVID and where its heading. Carrie and Paige share their background and how they got their start in the industry, their unique approach, and competitive advantages, and how they optimize their time to best serve their clients and their families.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott had Paige McDaniel and Carrie Gilmore in studio to discuss all things real estate. Paige and Carrie, realtors and founders of The McDaniel Gilmore Group, a luxury real estate company servicing the south Orange County area. In this episode, they dive into the current real estate market since COVID and where its heading. Carrie and Paige share their background and how they got their start in the industry, their unique approach, and competitive advantages, and how they optimize their time to best serve their clients and their families.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
      <itunes:keywords>real estate industry, home buying, home selling, realtor, real estate, optimized advisor, optimized advisor podcast, real estate market, compass</itunes:keywords>
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      <itunes:episode>21</itunes:episode>
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      <title>Learn From An Optimized Advisor: Arthur Cooper, Cooper McManus</title>
      <description><![CDATA[<p>Scott sat down with Arthur Cooper, Co-Founder and Managing Director of Cooper McManus, an Irvine based wealth management firm. Arthur shared how he got his start in the industry and how he optimizes his time, strengths, and weakness to reach success. They also discussed Arthur’s passions and he shares a few stories from speakers that have inspired him over the years.   </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Arthur on <a href="https://www.linkedin.com/in/arthurcooper/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Cooper McManus click <a href="https://www.coopermcmanus.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on  <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 6 May 2021 21:51:33 +0000</pubDate>
      <author>Scott Heinila, Arthur Cooper</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-arthur-cooper-cooper-mcmanus-jL9dwTKQ</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott sat down with Arthur Cooper, Co-Founder and Managing Director of Cooper McManus, an Irvine based wealth management firm. Arthur shared how he got his start in the industry and how he optimizes his time, strengths, and weakness to reach success. They also discussed Arthur’s passions and he shares a few stories from speakers that have inspired him over the years.   </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Arthur on <a href="https://www.linkedin.com/in/arthurcooper/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Cooper McManus click <a href="https://www.coopermcmanus.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on  <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Arthur Cooper, Cooper McManus</itunes:title>
      <itunes:author>Scott Heinila, Arthur Cooper</itunes:author>
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      <itunes:duration>00:55:20</itunes:duration>
      <itunes:summary>Scott sat down with Arthur Cooper, Co-Founder and Managing Director of Cooper McManus, an Irvine based wealth management firm. Arthur shared how he got his start in the industry and how he optimizes his time, strengths, and weakness to reach success. They also discussed Arthur’s passions and he shares a few stories from speakers that have inspired him over the years.   

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott sat down with Arthur Cooper, Co-Founder and Managing Director of Cooper McManus, an Irvine based wealth management firm. Arthur shared how he got his start in the industry and how he optimizes his time, strengths, and weakness to reach success. They also discussed Arthur’s passions and he shares a few stories from speakers that have inspired him over the years.   

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>20</itunes:episode>
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      <title>Testosterone, Botox, and Aging Gracefully with Dr. Taylor Pollei</title>
      <description><![CDATA[<p>Scott sat down with Dr. Taylor Pollei, a Facial Plastic and Reconstructive Surgeon, to learn about how Dr. Pollei got his start as a surgeon, why he focused on the face, and the different treatments he offers. They discussed the most popular treatments for men and preventive aging measures. The stats may surprise you on how many men get work done. Scott shared his own blood work to be a patient example and they talk about the different hormone therapies Dr. Pollei offers in his practice. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dr. Taylor on <a href="https://www.linkedin.com/in/taylor-pollei-27a63a7b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on Dr. Taylor Pollei and his services click <a href="https://polleifacialplasticsurgery.com/" target="_blank"><strong>here</strong></a></p><p>Follow Dr. Taylor Pollei on <a href="https://www.instagram.com/polleiplasticsurgery" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 29 Apr 2021 21:50:54 +0000</pubDate>
      <author>Scott Heinila, Taylor Pollei</author>
      <link>https://optimizedadvisorpodcast.com/episodes/testosterone-botox-and-aging-gracefully-with-dr-taylor-pollei-zq1s5_Ke</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott sat down with Dr. Taylor Pollei, a Facial Plastic and Reconstructive Surgeon, to learn about how Dr. Pollei got his start as a surgeon, why he focused on the face, and the different treatments he offers. They discussed the most popular treatments for men and preventive aging measures. The stats may surprise you on how many men get work done. Scott shared his own blood work to be a patient example and they talk about the different hormone therapies Dr. Pollei offers in his practice. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dr. Taylor on <a href="https://www.linkedin.com/in/taylor-pollei-27a63a7b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a><br />For more on Dr. Taylor Pollei and his services click <a href="https://polleifacialplasticsurgery.com/" target="_blank"><strong>here</strong></a></p><p>Follow Dr. Taylor Pollei on <a href="https://www.instagram.com/polleiplasticsurgery" target="_blank"><strong>Instagram</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Testosterone, Botox, and Aging Gracefully with Dr. Taylor Pollei</itunes:title>
      <itunes:author>Scott Heinila, Taylor Pollei</itunes:author>
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      <itunes:duration>01:01:29</itunes:duration>
      <itunes:summary>Scott sat down with Dr. Taylor Pollei, a Facial Plastic and Reconstructive Surgeon, to learn about how Dr. Pollei got his start as a surgeon, why he focused on the face, and the different treatments he offers. They discussed the most popular treatments for men and preventive aging measures. The stats may surprise you on how many men get work done. Scott shared his own blood work to be a patient example and they talk about the different hormone therapies Dr. Pollei offers in his practice. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott sat down with Dr. Taylor Pollei, a Facial Plastic and Reconstructive Surgeon, to learn about how Dr. Pollei got his start as a surgeon, why he focused on the face, and the different treatments he offers. They discussed the most popular treatments for men and preventive aging measures. The stats may surprise you on how many men get work done. Scott shared his own blood work to be a patient example and they talk about the different hormone therapies Dr. Pollei offers in his practice. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>19</itunes:episode>
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      <title>Care Partners and Caring for Seniors with Randy Platt and Rodney Burris</title>
      <description><![CDATA[<p>Scott Heinila sat down with Randy Platt and Rodney Burris, the founders of Care Partners, to discuss their professional philosophy that focuses on compassion and love and is built on a foundation of skilled associates with true expertise delivering exceptional care. Randy and Rodney both came from health care backgrounds and launched Care Partners in 2017. Care Partners is a caregiving organization that provides home care, transitional medicine, and senior placement for patients in need. In this episode Randy and Rodney share their unique approach to optimizing their business, valuing not only their patience but also their staff of caregivers, being intentional about how they pair caregivers to patients, and customer referrals and reviews are the best marketing tool they utilize.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Randy on <a href="https://www.linkedin.com/in/randyplatt/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Rodney on <a href="https://www.linkedin.com/in/rodney-burris-bba75491/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on Care Partners click <a href="https://www.carepartners.us/" target="_blank"><strong>here</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 22 Apr 2021 22:51:12 +0000</pubDate>
      <author>Scott Heinila, Randy Platt, Rodney Burris, Care Partners</author>
      <link>https://optimizedadvisorpodcast.com/episodes/care-partners-and-caring-for-seniors-with-randy-platt-and-rodney-burris-G8E39KPa</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila sat down with Randy Platt and Rodney Burris, the founders of Care Partners, to discuss their professional philosophy that focuses on compassion and love and is built on a foundation of skilled associates with true expertise delivering exceptional care. Randy and Rodney both came from health care backgrounds and launched Care Partners in 2017. Care Partners is a caregiving organization that provides home care, transitional medicine, and senior placement for patients in need. In this episode Randy and Rodney share their unique approach to optimizing their business, valuing not only their patience but also their staff of caregivers, being intentional about how they pair caregivers to patients, and customer referrals and reviews are the best marketing tool they utilize.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Randy on <a href="https://www.linkedin.com/in/randyplatt/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Rodney on <a href="https://www.linkedin.com/in/rodney-burris-bba75491/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on Care Partners click <a href="https://www.carepartners.us/" target="_blank"><strong>here</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Care Partners and Caring for Seniors with Randy Platt and Rodney Burris</itunes:title>
      <itunes:author>Scott Heinila, Randy Platt, Rodney Burris, Care Partners</itunes:author>
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      <itunes:duration>01:03:23</itunes:duration>
      <itunes:summary>Scott Heinila sat down with Randy Platt and Rodney Burris, the founders of Care Partners, to discuss their professional philosophy that focuses on compassion and love and is built on a foundation of skilled associates with true expertise delivering exceptional care. Randy and Rodney both came from health care backgrounds and launched Care Partners in 2017. Care Partners is a caregiving organization that provides home care, transitional medicine, and senior placement for patients in need. In this episode Randy and Rodney share their unique approach to optimizing their business, valuing not only their patience but also their staff of caregivers, being intentional about how they pair caregivers to patients, and customer referrals and reviews are the best marketing tool they utilize.  

 **
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila sat down with Randy Platt and Rodney Burris, the founders of Care Partners, to discuss their professional philosophy that focuses on compassion and love and is built on a foundation of skilled associates with true expertise delivering exceptional care. Randy and Rodney both came from health care backgrounds and launched Care Partners in 2017. Care Partners is a caregiving organization that provides home care, transitional medicine, and senior placement for patients in need. In this episode Randy and Rodney share their unique approach to optimizing their business, valuing not only their patience but also their staff of caregivers, being intentional about how they pair caregivers to patients, and customer referrals and reviews are the best marketing tool they utilize.  

 **
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>18</itunes:episode>
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      <title>Authentic, Intentional, and Simple Social Media Marketing Optimization with Davin Salvagno and Annie Cooper</title>
      <description><![CDATA[<p>Scott Heinila had Davin Salvagno back on virtually with Social Media Specialist, Annie Cooper, in studio to talk all things social media. Davin shares about his upcoming event, the Purpose Summit which will be May 11 – 13, 2021. Annie and Davin share the benefits of being on social media both personally and professionally, they provide insights on how to reach customers and clients by being vulnerable and building trust. They share simple steps to follow to get your social media pages up and running. This is a must listen if you are looking to take your social media marketing to the next level. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Davin on <a href="https://www.linkedin.com/in/salvagno/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Annie on <a href="https://www.linkedin.com/in/annie-cooper-99a0b268/" target="_blank"><strong>LinkedIn</strong></a></p><p>Follow AC Social Designs on <a href="https://www.instagram.com/acsocialdesigns/" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on the Purpose Summit click <a href="https://purposepoint.com/events" target="_blank"><strong>here</strong></a><br />For more on AC Social Designs click <a href="https://www.acsocialdesigns.com/" target="_blank"><strong>here</strong></a><br /> </p><p>Listen to Ep. 005: Living Life with Purpose Now and Forever with Davin Salvagno <a href="https://podcasts.apple.com/us/podcast/optimized-advisor-podcast/id1544865553?i=1000502386900" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on  <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> **</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 15 Apr 2021 22:56:12 +0000</pubDate>
      <author>Annie Cooper, Davin Salvagno, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/authentic-intentional-and-simple-social-media-marketing-optimization-with-davin-salvagno-and-annie-cooper-iE_3cOAH</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila had Davin Salvagno back on virtually with Social Media Specialist, Annie Cooper, in studio to talk all things social media. Davin shares about his upcoming event, the Purpose Summit which will be May 11 – 13, 2021. Annie and Davin share the benefits of being on social media both personally and professionally, they provide insights on how to reach customers and clients by being vulnerable and building trust. They share simple steps to follow to get your social media pages up and running. This is a must listen if you are looking to take your social media marketing to the next level. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Davin on <a href="https://www.linkedin.com/in/salvagno/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Annie on <a href="https://www.linkedin.com/in/annie-cooper-99a0b268/" target="_blank"><strong>LinkedIn</strong></a></p><p>Follow AC Social Designs on <a href="https://www.instagram.com/acsocialdesigns/" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on the Purpose Summit click <a href="https://purposepoint.com/events" target="_blank"><strong>here</strong></a><br />For more on AC Social Designs click <a href="https://www.acsocialdesigns.com/" target="_blank"><strong>here</strong></a><br /> </p><p>Listen to Ep. 005: Living Life with Purpose Now and Forever with Davin Salvagno <a href="https://podcasts.apple.com/us/podcast/optimized-advisor-podcast/id1544865553?i=1000502386900" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on  <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p> **</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Authentic, Intentional, and Simple Social Media Marketing Optimization with Davin Salvagno and Annie Cooper</itunes:title>
      <itunes:author>Annie Cooper, Davin Salvagno, Scott Heinila</itunes:author>
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      <itunes:duration>01:01:07</itunes:duration>
      <itunes:summary>Scott Heinila had Davin Salvagno back on virtually with Social Media Specialist, Annie Cooper, in studio to talk all things social media. Davin shares about his upcoming event, the Purpose Summit which will be May 11 – 13, 2021. Annie and Davin share the benefits of being on social media both personally and professionally, they provide insights on how to reach customers and clients by being vulnerable and building trust. They share simple steps to follow to get your social media pages up and running. This is a must listen if you are looking to take your social media marketing to the next level. 

 ** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila had Davin Salvagno back on virtually with Social Media Specialist, Annie Cooper, in studio to talk all things social media. Davin shares about his upcoming event, the Purpose Summit which will be May 11 – 13, 2021. Annie and Davin share the benefits of being on social media both personally and professionally, they provide insights on how to reach customers and clients by being vulnerable and building trust. They share simple steps to follow to get your social media pages up and running. This is a must listen if you are looking to take your social media marketing to the next level. 

 ** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Bonus: Learn from An Optimized Advisor: Jeff Vallez, Shoreline Financial</title>
      <description><![CDATA[<p>Bonus - Jeff Vallez shares why he has added Long-Term Care planning in his practice and how it is quickly growing into a very important facet of his business.</p><p>Scott Heinila and good friend, Jeff Vallez, sat down to discuss Jeff’s unique practice, Shoreline Financial, and how he is an Optimized Advisor. Jeff dives into how he started working at a young age and instilled a strong work ethic that has helped him achieve success. Jeff shares some of the silver linings in dealing with the pandemic, taking a step back, re-evaluating priorities in his life and how to best optimize his time going forward.  </p><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-vallez-cltc%C2%AE-7904732a/" target="_blank"><strong>LinkedIn</strong></a><strong>  </strong></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Shoreline Financial click <a href="http://www.sfsinvestments.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p><br />**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 8 Apr 2021 15:42:06 +0000</pubDate>
      <author>Scott Heinila, Jeff Vallez</author>
      <link>https://optimizedadvisorpodcast.com/episodes/bonus-learn-from-an-optimized-advisor-jeff-vallez-shoreline-financial-owZ2cXZu</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Bonus - Jeff Vallez shares why he has added Long-Term Care planning in his practice and how it is quickly growing into a very important facet of his business.</p><p>Scott Heinila and good friend, Jeff Vallez, sat down to discuss Jeff’s unique practice, Shoreline Financial, and how he is an Optimized Advisor. Jeff dives into how he started working at a young age and instilled a strong work ethic that has helped him achieve success. Jeff shares some of the silver linings in dealing with the pandemic, taking a step back, re-evaluating priorities in his life and how to best optimize his time going forward.  </p><p> </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-vallez-cltc%C2%AE-7904732a/" target="_blank"><strong>LinkedIn</strong></a><strong>  </strong></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Shoreline Financial click <a href="http://www.sfsinvestments.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p><br />**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Bonus: Learn from An Optimized Advisor: Jeff Vallez, Shoreline Financial</itunes:title>
      <itunes:author>Scott Heinila, Jeff Vallez</itunes:author>
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      <itunes:duration>00:07:44</itunes:duration>
      <itunes:summary>Bonus - Jeff Vallez shares why he has added Long-Term Care planning in his practice and how it is quickly growing into a very important facet of his business. 

Scott Heinila and good friend, Jeff Vallez, sat down to discuss Jeff’s unique practice, Shoreline Financial, and how he is an Optimized Advisor. Jeff dives into how he started working at a young age and instilled a strong work ethic that has helped him achieve success. Jeff shares some of the silver linings in dealing with the pandemic, taking a step back, re-evaluating priorities in his life and how to best optimize his time going forward.  

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Bonus - Jeff Vallez shares why he has added Long-Term Care planning in his practice and how it is quickly growing into a very important facet of his business. 

Scott Heinila and good friend, Jeff Vallez, sat down to discuss Jeff’s unique practice, Shoreline Financial, and how he is an Optimized Advisor. Jeff dives into how he started working at a young age and instilled a strong work ethic that has helped him achieve success. Jeff shares some of the silver linings in dealing with the pandemic, taking a step back, re-evaluating priorities in his life and how to best optimize his time going forward.  

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Learn from An Optimized Advisor: Jeff Vallez, Shoreline Financial</title>
      <description><![CDATA[<p>Scott Heinila and good friend, Jeff Vallez, sat down to discuss Jeff’s unique practice, Shoreline Financial, and how he is an Optimized Advisor. Jeff dives into how he started working at a young age and instilled a strong work ethic that has helped him achieve success. Jeff shares some of the silver linings in dealing with the pandemic, taking a step back, re-evaluating priorities in his life and how to best optimize his time going forward.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-vallez-cltc%C2%AE-7904732a/" target="_blank"><strong>LinkedIn</strong></a><strong>  </strong></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Shoreline Financial click <a href="http://www.sfsinvestments.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 8 Apr 2021 15:29:17 +0000</pubDate>
      <author>Sott Heinila, Jeff Vallez</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-jeff-vallez-shoreline-financial-DuRmBgPl</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila and good friend, Jeff Vallez, sat down to discuss Jeff’s unique practice, Shoreline Financial, and how he is an Optimized Advisor. Jeff dives into how he started working at a young age and instilled a strong work ethic that has helped him achieve success. Jeff shares some of the silver linings in dealing with the pandemic, taking a step back, re-evaluating priorities in his life and how to best optimize his time going forward.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jeff on <a href="https://www.linkedin.com/in/jeffrey-vallez-cltc%C2%AE-7904732a/" target="_blank"><strong>LinkedIn</strong></a><strong>  </strong></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on Shoreline Financial click <a href="http://www.sfsinvestments.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisorpodcast/" target="_blank">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn from An Optimized Advisor: Jeff Vallez, Shoreline Financial</itunes:title>
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      <itunes:duration>00:57:02</itunes:duration>
      <itunes:summary>Scott Heinila and good friend, Jeff Vallez, sat down to discuss Jeff’s unique practice, Shoreline Financial, and how he is an Optimized Advisor. Jeff dives into how he started working at a young age and instilled a strong work ethic that has helped him achieve success. Jeff shares some of the silver linings in dealing with the pandemic, taking a step back, re-evaluating priorities in his life and how to best optimize his time going forward.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila and good friend, Jeff Vallez, sat down to discuss Jeff’s unique practice, Shoreline Financial, and how he is an Optimized Advisor. Jeff dives into how he started working at a young age and instilled a strong work ethic that has helped him achieve success. Jeff shares some of the silver linings in dealing with the pandemic, taking a step back, re-evaluating priorities in his life and how to best optimize his time going forward.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
      <itunes:keywords>financial advisor, optimized advisor, optimizedadvisorpodcast, shoreline financial, entrepreneur, insurance professional, work ethic, entrepreneurship</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
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    <item>
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      <title>This Is A Bourbon For Life with Jake Ireland, Off Hours Spirits</title>
      <description><![CDATA[<p>Scott Heinila, Jake Ireland, Nick Bernatowicz, and Ryan Letchford sat down to savor some Off Hours. They discussed how Jake got into the bourbon industry, how he launched his business during the height of the pandemic. A great tasting, easy drinking Bourbon Whiskey made for the moments in between and bucking the trend to be fresh, innovative and conversational. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jake on <a href="https://www.linkedin.com/in/jake-ireland-1187462b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on Off Hours and to place an order click <a href="https://drinkoffhours.com/" target="_blank"><strong>here</strong></a><br />Follow Off Hours on <a href="https://www.instagram.com/drinkoffhours/" target="_blank"><strong>Instagram</strong></a><br />Follow Jake on <a href="https://www.instagram.com/mr_jake_ireland/" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 1 Apr 2021 22:47:26 +0000</pubDate>
      <author>Nick Bernatowicz, Ryan Letchford, Scott Heinila, Jake Ireland</author>
      <link>https://optimizedadvisorpodcast.com/episodes/this-is-a-bourbon-for-life-with-jake-ireland-off-hours-spirits-TFfKYjRv</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila, Jake Ireland, Nick Bernatowicz, and Ryan Letchford sat down to savor some Off Hours. They discussed how Jake got into the bourbon industry, how he launched his business during the height of the pandemic. A great tasting, easy drinking Bourbon Whiskey made for the moments in between and bucking the trend to be fresh, innovative and conversational. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jake on <a href="https://www.linkedin.com/in/jake-ireland-1187462b/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on Off Hours and to place an order click <a href="https://drinkoffhours.com/" target="_blank"><strong>here</strong></a><br />Follow Off Hours on <a href="https://www.instagram.com/drinkoffhours/" target="_blank"><strong>Instagram</strong></a><br />Follow Jake on <a href="https://www.instagram.com/mr_jake_ireland/" target="_blank"><strong>Instagram</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>This Is A Bourbon For Life with Jake Ireland, Off Hours Spirits</itunes:title>
      <itunes:author>Nick Bernatowicz, Ryan Letchford, Scott Heinila, Jake Ireland</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>01:33:24</itunes:duration>
      <itunes:summary>Scott Heinila, Jake Ireland, Nick Bernatowicz, and Ryan Letchford sat down to savor some Off Hours. They discussed how Jake got into the bourbon industry, how he launched his business during the height of the pandemic. A great tasting, easy drinking Bourbon Whiskey made for the moments in between and bucking the trend to be fresh, innovative and conversational. 

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila, Jake Ireland, Nick Bernatowicz, and Ryan Letchford sat down to savor some Off Hours. They discussed how Jake got into the bourbon industry, how he launched his business during the height of the pandemic. A great tasting, easy drinking Bourbon Whiskey made for the moments in between and bucking the trend to be fresh, innovative and conversational. 

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
      <itunes:keywords>bourbon tasting, off hours bourbon, whiskey, drink off hours, launching business, bourbon, wine and spirits, bourbon whiskey, entrepreneurship</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
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      <title>Why You Should Use a Travel Advisor with Joni Wu</title>
      <description><![CDATA[<p>Scott Heinila sat down with Joni Wu and talked about all things travel. Joni is a Luxury Travel Advisor with Luxe Travel, A FROSCH Company, helping people plan their dream vacations all around the world. Joni gives some insight as to why using a Travel Advisor will help you optimize your time and have a much more memorable experience. Scott and Joni talk about travel during COVID and a few ideas for the not-so-typical vacation. This episode will make you want to plan your next vacation!</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Joni on <a href="https://www.linkedin.com/in/joniwu/" target="_blank"><strong>LinkedIn </strong></a></p><p><br />Follow Joni on <a href="https://www.instagram.com/jonigwu/" target="_blank">Instagram</a><br />Travel Sense | <a href="https://www.travelsense.org/profile/?id=900250776" target="_blank">Joni Wu</a><br />For more on Luxe Travel click <a href="https://www.luxetm.com/" target="_blank">here</a><br />For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 25 Mar 2021 23:35:51 +0000</pubDate>
      <author>Luxe Travel, Scott Heinila, Joni Wu</author>
      <link>https://optimizedadvisorpodcast.com/episodes/why-you-should-use-a-travel-advisor-with-joni-wu-x4B28qq2</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila sat down with Joni Wu and talked about all things travel. Joni is a Luxury Travel Advisor with Luxe Travel, A FROSCH Company, helping people plan their dream vacations all around the world. Joni gives some insight as to why using a Travel Advisor will help you optimize your time and have a much more memorable experience. Scott and Joni talk about travel during COVID and a few ideas for the not-so-typical vacation. This episode will make you want to plan your next vacation!</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Joni on <a href="https://www.linkedin.com/in/joniwu/" target="_blank"><strong>LinkedIn </strong></a></p><p><br />Follow Joni on <a href="https://www.instagram.com/jonigwu/" target="_blank">Instagram</a><br />Travel Sense | <a href="https://www.travelsense.org/profile/?id=900250776" target="_blank">Joni Wu</a><br />For more on Luxe Travel click <a href="https://www.luxetm.com/" target="_blank">here</a><br />For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
      <enclosure length="55368798" type="audio/mpeg" url="https://cdn.simplecast.com/audio/9907544e-f3c2-496d-9fb0-96169a1cdc38/episodes/545e8197-4be2-41a2-a50e-09e513d1684d/audio/ff66dab0-d3f8-4a46-9150-1ef3f1bce8cd/default_tc.mp3?aid=rss_feed&amp;feed=FSp6Mw1y"/>
      <itunes:title>Why You Should Use a Travel Advisor with Joni Wu</itunes:title>
      <itunes:author>Luxe Travel, Scott Heinila, Joni Wu</itunes:author>
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      <itunes:duration>00:57:25</itunes:duration>
      <itunes:summary>Scott Heinila sat down with Joni Wu and talked about all things travel. Joni is a Luxury Travel Advisor with Luxe Travel, A FROSCH Company, helping people plan their dream vacations all around the world. Joni gives some insight as to why using a Travel Advisor will help you optimize your time and have a much more memorable experience. Scott and Joni talk about travel during COVID and a few ideas for the not-so-typical vacation. This episode will make you want to plan your next vacation!

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila sat down with Joni Wu and talked about all things travel. Joni is a Luxury Travel Advisor with Luxe Travel, A FROSCH Company, helping people plan their dream vacations all around the world. Joni gives some insight as to why using a Travel Advisor will help you optimize your time and have a much more memorable experience. Scott and Joni talk about travel during COVID and a few ideas for the not-so-typical vacation. This episode will make you want to plan your next vacation!

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
      <itunes:keywords>travel agent, covid travel, vacation planning, travel, vacation, luxe travel, luxury travel, travel advisor, frosch company, travel secrets</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
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      <title>Learn from An Optimized Advisor: Ken Cruse, Co-Founder and CEO of Soul Community Planet, Inc</title>
      <description><![CDATA[<p>During this episode Scott Heinila and Ken Cruse dive into what it takes to establish a flourishing hotel brand with a unique Purpose to be good for the Soul, give back to the Community and environmentally respectful to the Planet.  They also talk about the hotel industry, its challenges amongst COVID and the future ahead for travel. Tune in to find out more about SPC and their unique properties. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/"><strong>LinkedIn</strong></a><br />Connect with Ken on <a href="https://www.linkedin.com/in/ken-cruse-0b433bb4/"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/"><strong>here</strong></a>  <br />For more on Soul Community Planet click <a href="https://soulcommunityplanet.com/">here</a><br />Book your stay at a SCP Hotel <a href="https://www.scphotel.com/">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Fri, 19 Mar 2021 01:57:31 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-ken-cruse-co-founder-and-ceo-of-soul-community-planet-inc-AwraLClp</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>During this episode Scott Heinila and Ken Cruse dive into what it takes to establish a flourishing hotel brand with a unique Purpose to be good for the Soul, give back to the Community and environmentally respectful to the Planet.  They also talk about the hotel industry, its challenges amongst COVID and the future ahead for travel. Tune in to find out more about SPC and their unique properties. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/"><strong>LinkedIn</strong></a><br />Connect with Ken on <a href="https://www.linkedin.com/in/ken-cruse-0b433bb4/"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/"><strong>here</strong></a>  <br />For more on Soul Community Planet click <a href="https://soulcommunityplanet.com/">here</a><br />Book your stay at a SCP Hotel <a href="https://www.scphotel.com/">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn from An Optimized Advisor: Ken Cruse, Co-Founder and CEO of Soul Community Planet, Inc</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>01:11:16</itunes:duration>
      <itunes:summary>During this episode Scott Heinila and Ken Cruse dive into what it takes to establish a flourishing hotel brand with a unique Purpose to be good for the Soul, give back to the Community and environmentally respectful to the Planet.  They also talk about the hotel industry, its challenges amongst COVID and the future ahead for travel. Tune in to find out more about SPC and their unique properties. 

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>During this episode Scott Heinila and Ken Cruse dive into what it takes to establish a flourishing hotel brand with a unique Purpose to be good for the Soul, give back to the Community and environmentally respectful to the Planet.  They also talk about the hotel industry, its challenges amongst COVID and the future ahead for travel. Tune in to find out more about SPC and their unique properties. 

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>13</itunes:episode>
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      <title>Bonus Episode: Retirement Income Planning – What You Need to Know in 2021 with The Zandbergen Report</title>
      <description><![CDATA[<p>Optimized Advisor Podcast host, Scott Heinila, welcomed dear friend and fellow podcast host, Bart Zandbergen of The Zandbergen Report Podcast in studio with Nick Bernatowicz to talk about annuities and retirement planning on The Zandbergen Report. During this episode, Bart, Scott, and Nick discuss retirement income and why it is essential. Studies show that people spend more time each year planning a one week vacation than they do planning their retirement. This episode poses good food for thought that may have listeners choosing to flip the script and start investing in proper planning.</p><p>In this episode learn:</p><ul><li>Why financial independence requires having a plan</li><li>What to consider during your wealth accumulation phase to prepare for its future usage</li><li>What various forms of retirement income are</li><li>Annuities – what they are and what their benefits may be</li><li>Risks that retirees are experiencing today</li></ul><p>When asked what his Ultimate Lesson Learned had been during his career, Scott shared, “Don’t let your emotions get the best of you when it comes to your finances.”</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn </strong></a><br />Connect with Nick on<strong> </strong><a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Report Podcast click <a href="https://podcast.bartzandbergen.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</p><p> </p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Tue, 16 Mar 2021 01:21:03 +0000</pubDate>
      <author>Nick Bernatowicz, Bart Zandbergen, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/bonus-episode-retirement-income-planning-what-you-need-to-know-in-2021-with-the-zandbergen-report-7kLZtgSL</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Optimized Advisor Podcast host, Scott Heinila, welcomed dear friend and fellow podcast host, Bart Zandbergen of The Zandbergen Report Podcast in studio with Nick Bernatowicz to talk about annuities and retirement planning on The Zandbergen Report. During this episode, Bart, Scott, and Nick discuss retirement income and why it is essential. Studies show that people spend more time each year planning a one week vacation than they do planning their retirement. This episode poses good food for thought that may have listeners choosing to flip the script and start investing in proper planning.</p><p>In this episode learn:</p><ul><li>Why financial independence requires having a plan</li><li>What to consider during your wealth accumulation phase to prepare for its future usage</li><li>What various forms of retirement income are</li><li>Annuities – what they are and what their benefits may be</li><li>Risks that retirees are experiencing today</li></ul><p>When asked what his Ultimate Lesson Learned had been during his career, Scott shared, “Don’t let your emotions get the best of you when it comes to your finances.”</p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/" target="_blank"><strong>LinkedIn </strong></a><br />Connect with Nick on<strong> </strong><a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/" target="_blank"><strong>LinkedIn</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  <br />For more on The Zandbergen Report Podcast click <a href="https://podcast.bartzandbergen.com/" target="_blank">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</p><p> </p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Bonus Episode: Retirement Income Planning – What You Need to Know in 2021 with The Zandbergen Report</itunes:title>
      <itunes:author>Nick Bernatowicz, Bart Zandbergen, Scott Heinila</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:36:03</itunes:duration>
      <itunes:summary>Optimized Advisor Podcast host, Scott Heinila, welcomed dear friend and fellow podcast host, Bart Zandbergen of The Zandbergen Report Podcast in studio with Nick Bernatowicz to talk about annuities and retirement planning on The Zandbergen Report. During this episode, Bart, Scott, and Nick discuss retirement income and why it is essential. Studies show that people spend more time each year planning a one week vacation than they do planning their retirement. This episode poses good food for thought that may have listeners choosing to flip the script and start investing in proper planning. 

In this episode learn: 
-Why financial independence requires having a plan 
-What to consider during your wealth accumulation phase to prepare for its future usage 
-What various forms of retirement income are 
-Annuities – what they are and what their benefits may be 
-Risks that retirees are experiencing today 

When asked what his Ultimate Lesson Learned had been during his career, Scott shared, “Don’t let your emotions get the best of you when it comes to your finances.” 

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com 

</itunes:summary>
      <itunes:subtitle>Optimized Advisor Podcast host, Scott Heinila, welcomed dear friend and fellow podcast host, Bart Zandbergen of The Zandbergen Report Podcast in studio with Nick Bernatowicz to talk about annuities and retirement planning on The Zandbergen Report. During this episode, Bart, Scott, and Nick discuss retirement income and why it is essential. Studies show that people spend more time each year planning a one week vacation than they do planning their retirement. This episode poses good food for thought that may have listeners choosing to flip the script and start investing in proper planning. 

In this episode learn: 
-Why financial independence requires having a plan 
-What to consider during your wealth accumulation phase to prepare for its future usage 
-What various forms of retirement income are 
-Annuities – what they are and what their benefits may be 
-Risks that retirees are experiencing today 

When asked what his Ultimate Lesson Learned had been during his career, Scott shared, “Don’t let your emotions get the best of you when it comes to your finances.” 

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com 

</itunes:subtitle>
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      <title>How To Be An Intentional Dad  with Justin Batt</title>
      <description><![CDATA[<p>Scott Heinila sat down with Justin Batt, founder of Daddy Saturday, for a virtual conversation about being an intentional father. Daddy Saturday is a global movement that helps fathers to be intentional and engaged with their children in order to change the next generation and end fatherlessness. Scott and Justin talk about how the Daddy Saturday movement started, how implementing it in his own life has made a positive impact on his children, and how fathers can easily adapt a few business-minded strategies to take their family relationship to the next level. Tune in to this inspiring and resourceful episode about being the best, optimized, and intentional father you can be.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Justin on <a href="https://www.linkedin.com/in/justinbatt/" target="_blank"><strong>LinkedIn</strong></a></p><p>Visit Daddy Saturday <a href="https://daddysaturday.com/" target="_blank">here</a><br />For more on Dad Boss click <a href="https://www.dadboss.com/register-now-20" target="_blank">here</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 11 Mar 2021 23:42:41 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/how-to-be-an-intentional-dad-with-justin-batt-OhoeYkLc</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila sat down with Justin Batt, founder of Daddy Saturday, for a virtual conversation about being an intentional father. Daddy Saturday is a global movement that helps fathers to be intentional and engaged with their children in order to change the next generation and end fatherlessness. Scott and Justin talk about how the Daddy Saturday movement started, how implementing it in his own life has made a positive impact on his children, and how fathers can easily adapt a few business-minded strategies to take their family relationship to the next level. Tune in to this inspiring and resourceful episode about being the best, optimized, and intentional father you can be.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Justin on <a href="https://www.linkedin.com/in/justinbatt/" target="_blank"><strong>LinkedIn</strong></a></p><p>Visit Daddy Saturday <a href="https://daddysaturday.com/" target="_blank">here</a><br />For more on Dad Boss click <a href="https://www.dadboss.com/register-now-20" target="_blank">here</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>How To Be An Intentional Dad  with Justin Batt</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>00:47:57</itunes:duration>
      <itunes:summary>Scott Heinila sat down with Justin Batt, founder of Daddy Saturday, for a virtual conversation about being an intentional father. Daddy Saturday is a global movement that helps fathers to be intentional and engaged with their children in order to change the next generation and end fatherlessness. Scott and Justin talk about how the Daddy Saturday movement started, how implementing it in his own life has made a positive impact on his children, and how fathers can easily adapt a few business-minded strategies to take their family relationship to the next level. Tune in to this inspiring and resourceful episode about being the best, optimized, and intentional father you can be.  


**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila sat down with Justin Batt, founder of Daddy Saturday, for a virtual conversation about being an intentional father. Daddy Saturday is a global movement that helps fathers to be intentional and engaged with their children in order to change the next generation and end fatherlessness. Scott and Justin talk about how the Daddy Saturday movement started, how implementing it in his own life has made a positive impact on his children, and how fathers can easily adapt a few business-minded strategies to take their family relationship to the next level. Tune in to this inspiring and resourceful episode about being the best, optimized, and intentional father you can be.  


**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>11</itunes:episode>
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      <title>Learn from An Optimized Advisor: Jason Labrum CFP®, AIF®</title>
      <description><![CDATA[<p>The Life Loving, Adventurous, Giving Adviser.  </p><p>Scott Heinila sat down with friend and Investment Adviser, Jason Labrum CFP®, AIF® and talked about his journey from starting out in the industry to operating a successful wealth management firm, Intelligence Driven Advisers. They discuss how Jason’s father has mentored him in business and in life, the difference between adviser and advisor, the importance of being intentional with clients, and having a strong team. This insightful conversation covers a wide range of topics on how Jason optimizes himself in all areas of his life.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jason on <a href="https://www.linkedin.com/in/jasonlabrum/"><strong>LinkedIn</strong></a></p><p>Visit Intelligence Driven Advisers (IDA) Wealth <a href="https://www.idawealth.com/" target="_blank">here</a><br />Listen to the Financial Detox® Show <a href="https://podcasts.apple.com/us/podcast/financial-detox-show/id1473061007" target="_blank">here</a><br />Purchase Jason's book , Financial Detox® <a href="https://www.amazon.com/Financial-Detox%C2%AE-Achieve-Independence-Maximum/dp/1599325705" target="_blank">here</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Fri, 5 Mar 2021 00:23:43 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/010-learn-from-an-optimized-advisor-jason-labrum-cfp-aif-LBznNAJI</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>The Life Loving, Adventurous, Giving Adviser.  </p><p>Scott Heinila sat down with friend and Investment Adviser, Jason Labrum CFP®, AIF® and talked about his journey from starting out in the industry to operating a successful wealth management firm, Intelligence Driven Advisers. They discuss how Jason’s father has mentored him in business and in life, the difference between adviser and advisor, the importance of being intentional with clients, and having a strong team. This insightful conversation covers a wide range of topics on how Jason optimizes himself in all areas of his life.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Jason on <a href="https://www.linkedin.com/in/jasonlabrum/"><strong>LinkedIn</strong></a></p><p>Visit Intelligence Driven Advisers (IDA) Wealth <a href="https://www.idawealth.com/" target="_blank">here</a><br />Listen to the Financial Detox® Show <a href="https://podcasts.apple.com/us/podcast/financial-detox-show/id1473061007" target="_blank">here</a><br />Purchase Jason's book , Financial Detox® <a href="https://www.amazon.com/Financial-Detox%C2%AE-Achieve-Independence-Maximum/dp/1599325705" target="_blank">here</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn from An Optimized Advisor: Jason Labrum CFP®, AIF®</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
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      <itunes:duration>01:06:35</itunes:duration>
      <itunes:summary>The Life Loving, Adventurous, Giving Adviser.  

Scott Heinila sat down with friend and Investment Adviser, Jason Labrum CFP®, AIF® and talked about his journey from starting out in the industry to operating a successful wealth management firm, Intelligence Driven Advisers. They discuss how Jason’s father has mentored him in business and in life, the difference between adviser and advisor, the importance of being intentional with clients, and having a strong team. This insightful conversation covers a wide range of topics on how Jason optimizes himself in all areas of his life.  

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>The Life Loving, Adventurous, Giving Adviser.  

Scott Heinila sat down with friend and Investment Adviser, Jason Labrum CFP®, AIF® and talked about his journey from starting out in the industry to operating a successful wealth management firm, Intelligence Driven Advisers. They discuss how Jason’s father has mentored him in business and in life, the difference between adviser and advisor, the importance of being intentional with clients, and having a strong team. This insightful conversation covers a wide range of topics on how Jason optimizes himself in all areas of his life.  

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>10</itunes:episode>
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      <title>Annuities, Interest Rates, and Advisory</title>
      <description><![CDATA[<p>Scott Heinila sat down Joe Maringer, SVP, National Sales Manager at Great American Insurance Group for an informative industry discussion on the history of Great American and the future of the company. Joe shares how Great American is continuing to innovate by ongoing investment in technologies and new platforms to meet the needs of advisors. They talk about the current state of the annuity marketplace, specifically FIA’s and rapid growth of RILA products.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Joe on <a href="https://www.linkedin.com/in/joe-maringer-4965304/" target="_blank"><strong>LinkedIn </strong></a></p><p>Visit Great American<strong> </strong><a href="https://gaconnect.com/"><strong>here</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 25 Feb 2021 17:44:20 +0000</pubDate>
      <author>Joe Maringer, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/annuities-interest-rates-and-advisory-aclCT_p6</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila sat down Joe Maringer, SVP, National Sales Manager at Great American Insurance Group for an informative industry discussion on the history of Great American and the future of the company. Joe shares how Great American is continuing to innovate by ongoing investment in technologies and new platforms to meet the needs of advisors. They talk about the current state of the annuity marketplace, specifically FIA’s and rapid growth of RILA products.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Joe on <a href="https://www.linkedin.com/in/joe-maringer-4965304/" target="_blank"><strong>LinkedIn </strong></a></p><p>Visit Great American<strong> </strong><a href="https://gaconnect.com/"><strong>here</strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Annuities, Interest Rates, and Advisory</itunes:title>
      <itunes:author>Joe Maringer, Scott Heinila</itunes:author>
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      <itunes:summary>Scott Heinila sat down Joe Maringer, SVP, National Sales Manager at Great American Insurance Group for an informative industry discussion on the history of Great American and the future of the company. Joe shares how Great American is continuing to innovate by ongoing investment in technologies and new platforms to meet the needs of advisors. They talk about the current state of the annuity marketplace, specifically FIA’s and rapid growth of RILA products.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila sat down Joe Maringer, SVP, National Sales Manager at Great American Insurance Group for an informative industry discussion on the history of Great American and the future of the company. Joe shares how Great American is continuing to innovate by ongoing investment in technologies and new platforms to meet the needs of advisors. They talk about the current state of the annuity marketplace, specifically FIA’s and rapid growth of RILA products.  

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <itunes:episode>9</itunes:episode>
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      <title>Being Intentional With Your Relationships with Dr. Morgan Cutlip</title>
      <description><![CDATA[<p>Scott Heinila sat down with relationship expert, Morgan Cutlip, Ph.D. and a very special guest, his wife Melissa. They discussed ways to optimize relationships by being more intentional, how to manage your time, and why dating your spouse is important. Scott and Melissa shared some insights in how they put their relationship first. Dr. Morgan shares some tangible concepts that Advisors can use when dealing with clients going through a divorce. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Morgan on <a href="https://www.linkedin.com/in/morgan-van-epp-cutlip-phd-4153b621/" target="_blank"><strong>LinkedIn </strong></a><br />Follow Dr. Morgan Cutlip on <a href="https://www.instagram.com/mylovethinks/">Instagram</a></p><p>For more on Dr. Morgan Cutlip and My Love Things click <a href="https://mylovethinks.com/?fbclid=IwAR0pU_MUktlEfgFJ9N0-UdEsGjCqVXLiz5eTLrl6tvABK70yZrdglSpjl5I">here</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 11 Feb 2021 22:40:00 +0000</pubDate>
      <author>Melissa Heinila, Morgan Cutlip, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/being-intentional-with-your-relationships-ynTXxZKL</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila sat down with relationship expert, Morgan Cutlip, Ph.D. and a very special guest, his wife Melissa. They discussed ways to optimize relationships by being more intentional, how to manage your time, and why dating your spouse is important. Scott and Melissa shared some insights in how they put their relationship first. Dr. Morgan shares some tangible concepts that Advisors can use when dealing with clients going through a divorce. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Morgan on <a href="https://www.linkedin.com/in/morgan-van-epp-cutlip-phd-4153b621/" target="_blank"><strong>LinkedIn </strong></a><br />Follow Dr. Morgan Cutlip on <a href="https://www.instagram.com/mylovethinks/">Instagram</a></p><p>For more on Dr. Morgan Cutlip and My Love Things click <a href="https://mylovethinks.com/?fbclid=IwAR0pU_MUktlEfgFJ9N0-UdEsGjCqVXLiz5eTLrl6tvABK70yZrdglSpjl5I">here</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Being Intentional With Your Relationships with Dr. Morgan Cutlip</itunes:title>
      <itunes:author>Melissa Heinila, Morgan Cutlip, Scott Heinila</itunes:author>
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      <itunes:duration>00:52:50</itunes:duration>
      <itunes:summary>Scott Heinila sat down with relationship expert, Morgan Cutlip, Ph.D. and a very special guest, his wife Melissa. They discussed ways to optimize relationships by being more intentional, how to manage your time, and why dating your spouse is important. Scott and Melissa shared some insights in how they put their relationship first. Dr. Morgan shares some tangible concepts that Advisors can use when dealing with clients going through a divorce. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila sat down with relationship expert, Morgan Cutlip, Ph.D. and a very special guest, his wife Melissa. They discussed ways to optimize relationships by being more intentional, how to manage your time, and why dating your spouse is important. Scott and Melissa shared some insights in how they put their relationship first. Dr. Morgan shares some tangible concepts that Advisors can use when dealing with clients going through a divorce. 

** 
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Learn From An Optimized Advisor: Dave Harris</title>
      <description><![CDATA[<p>Scott Heinila sat down with good friend and Advanced Insurance Planning Professional, Dave Harris. In this episode, Dave shares about how he started in the industry and how he maximizes his centers of influence as his main source for developing new clients. With Dave’s unique boutique approach to his practice, he shares some of his strategies for optimization. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dave on <a href="https://www.linkedin.com/in/david-harris-27140721/" target="_blank"><strong>LinkedIn </strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Wed, 27 Jan 2021 23:10:22 +0000</pubDate>
      <author>Scott Heinila, Dave Harris</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-dave-harris-j0TG3K4k</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila sat down with good friend and Advanced Insurance Planning Professional, Dave Harris. In this episode, Dave shares about how he started in the industry and how he maximizes his centers of influence as his main source for developing new clients. With Dave’s unique boutique approach to his practice, he shares some of his strategies for optimization. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br />Connect with Dave on <a href="https://www.linkedin.com/in/david-harris-27140721/" target="_blank"><strong>LinkedIn </strong></a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Dave Harris</itunes:title>
      <itunes:author>Scott Heinila, Dave Harris</itunes:author>
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      <itunes:summary>Scott Heinila sat down with good friend and Advanced Insurance Planning Professional, Dave Harris. In this episode, Dave shares about how he started in the industry and how he maximizes his centers of influence as his main source for developing new clients. With Dave’s unique boutique approach to his practice, he shares some of his strategies for optimization. 

** 

This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:summary>
      <itunes:subtitle>Scott Heinila sat down with good friend and Advanced Insurance Planning Professional, Dave Harris. In this episode, Dave shares about how he started in the industry and how he maximizes his centers of influence as his main source for developing new clients. With Dave’s unique boutique approach to his practice, he shares some of his strategies for optimization. 

** 

This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com </itunes:subtitle>
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      <title>Solo Episode: What’s Your Law? Passion. Professional. Process. Performance. Persistence.</title>
      <description><![CDATA[<p>Solo episode with Scott sharing some of the words he operates and lives by as his Law.  An individual’s Law are words one lives by that enlighten meaning and bring purpose, a code of sorts. Passion, Professional, Process, Performance and Persistence are some of the words that define Scott’s code. Scott dives into what these words mean to him and shares tactical tips for defining your Law.   </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br /> </p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 21 Jan 2021 23:33:59 +0000</pubDate>
      <author>Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/solo-episode-whats-your-law-passion-professional-process-performance-persistence-WQv0PP4R</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Solo episode with Scott sharing some of the words he operates and lives by as his Law.  An individual’s Law are words one lives by that enlighten meaning and bring purpose, a code of sorts. Passion, Professional, Process, Performance and Persistence are some of the words that define Scott’s code. Scott dives into what these words mean to him and shares tactical tips for defining your Law.   </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/" target="_blank"><strong>LinkedIn</strong></a><br /> </p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank"><strong>here</strong></a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank"><strong>LinkedIn</strong></a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank"><strong>Instagram</strong></a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank"><strong>Facebook</strong></a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Solo Episode: What’s Your Law? Passion. Professional. Process. Performance. Persistence.</itunes:title>
      <itunes:author>Scott Heinila</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:17:39</itunes:duration>
      <itunes:summary>Solo episode with Scott sharing some of the words he operates and lives by as his Law.  An individual’s Law are words one lives by that enlighten meaning and bring purpose, a code of sorts. Passion, Professional, Process, Performance and Persistence are some of the words that define Scott’s code. Scott dives into what these words mean to him and shares tactical tips for defining your Law.   

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</itunes:summary>
      <itunes:subtitle>Solo episode with Scott sharing some of the words he operates and lives by as his Law.  An individual’s Law are words one lives by that enlighten meaning and bring purpose, a code of sorts. Passion, Professional, Process, Performance and Persistence are some of the words that define Scott’s code. Scott dives into what these words mean to him and shares tactical tips for defining your Law.   

**
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>6</itunes:episode>
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      <title>Living Life with Purpose Now and Forever with Davin Salvagno</title>
      <description><![CDATA[<p>Scott Heinila sat down with Davin Salvagno for an impactful virtual discussion. Davin is the CEO and Founder of PurposePoint and author of “Finding Purpose at Work”. In this episode, Scott and Davin dive into what it means to find Purpose in both life and business. Davin shares insightful and tactical practices to better understand and live a life with Purpose now and forever. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Davin on <a href="https://www.linkedin.com/in/salvagno/" target="_blank"><strong>LinkedIn</strong>  </a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank">here</a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank">Facebook </a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Thu, 14 Jan 2021 19:09:59 +0000</pubDate>
      <author>Davin Salvagno, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/living-life-with-purpose-now-and-forever-with-davin-salvagno-5qft_OjJ</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Scott Heinila sat down with Davin Salvagno for an impactful virtual discussion. Davin is the CEO and Founder of PurposePoint and author of “Finding Purpose at Work”. In this episode, Scott and Davin dive into what it means to find Purpose in both life and business. Davin shares insightful and tactical practices to better understand and live a life with Purpose now and forever. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Davin on <a href="https://www.linkedin.com/in/salvagno/" target="_blank"><strong>LinkedIn</strong>  </a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/" target="_blank">here</a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/" target="_blank">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/" target="_blank">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast" target="_blank">Facebook </a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Living Life with Purpose Now and Forever with Davin Salvagno</itunes:title>
      <itunes:author>Davin Salvagno, Scott Heinila</itunes:author>
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      <itunes:summary>Scott Heinila sat down with Davin Salvagno for an impactful virtual discussion. Davin is the CEO and Founder of PurposePoint and author of “Finding Purpose at Work”. In this episode, Scott and Davin dive into what it means to find Purpose in both life and business. Davin shares insightful and tactical practices to better understand and live a life with Purpose now and forever. 

 **
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors.

If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</itunes:summary>
      <itunes:subtitle>Scott Heinila sat down with Davin Salvagno for an impactful virtual discussion. Davin is the CEO and Founder of PurposePoint and author of “Finding Purpose at Work”. In this episode, Scott and Davin dive into what it means to find Purpose in both life and business. Davin shares insightful and tactical practices to better understand and live a life with Purpose now and forever. 

 **
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors.

If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</itunes:subtitle>
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      <title>Learn From An Optimized Advisor: Bart Zandbergen, CFP</title>
      <description><![CDATA[<p>Scott Heinila sat down with Bart Zandbergen, CFP, for an informative discussion. With 35+ years of experience and at a point where his practice is optimized, learn how Bart got his start, how his practice has transitioned over the years, how he maximizes his time, among other topics discussed.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/"><strong>LinkedIn</strong></a>  </p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/">here</a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast">Facebook</a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Wed, 30 Dec 2020 19:10:59 +0000</pubDate>
      <author>Bart Zandbergen, Scott Heinila</author>
      <link>https://optimizedadvisorpodcast.com/episodes/learn-from-an-optimized-advisor-bart-zandbergen-cfp-Vx25Abrq</link>
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      <content:encoded><![CDATA[<p>Scott Heinila sat down with Bart Zandbergen, CFP, for an informative discussion. With 35+ years of experience and at a point where his practice is optimized, learn how Bart got his start, how his practice has transitioned over the years, how he maximizes his time, among other topics discussed.  </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/"><strong>LinkedIn</strong></a>  </p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/">here</a>  </p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast">Facebook</a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com</p><p> </p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Learn From An Optimized Advisor: Bart Zandbergen, CFP</itunes:title>
      <itunes:author>Bart Zandbergen, Scott Heinila</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/c7c5c0c2-5d65-4ced-94c0-d73e9dfdb8a2/3000x3000/oap_2026_spotify_thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>01:01:38</itunes:duration>
      <itunes:summary>Scott Heinila sat down with Bart Zandbergen, CFP, for an informative discussion. With 35+ years of experience and at a point where his practice is optimized, learn how Bart got his start, how his practice has transitioned over the years, how he maximizes his time, among other topics discussed.  

 **
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors.
If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com
</itunes:summary>
      <itunes:subtitle>Scott Heinila sat down with Bart Zandbergen, CFP, for an informative discussion. With 35+ years of experience and at a point where his practice is optimized, learn how Bart got his start, how his practice has transitioned over the years, how he maximizes his time, among other topics discussed.  

 **
This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors.
If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com
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      <title>Bonus Episode: Holiday Wine Pairing Essentials with The Zandbergen Report</title>
      <description><![CDATA[<p>Optimized Advisor Podcast host, Scott Heinila, welcomed dear friend and fellow podcast host, Bart Zandbergen, along with his publicist Paula Steurer of Sterling Public Relations in the studio for The Zandbergen Report’s 3rd Annual Holiday Wine Pairing episode. Scott joined in virtually while the studio’s production host Danielle Ramchandani was onsite and joined in on the tasting. During this festive episode, Bart discussed 4 distinct wines with the guests including Nicolas Feuillatte Reserve Exclusive Rose, Fess Parker Dry Riesling, GBR by Etude, and Austin Hope’s Cabernet Sauvignon. From the perfect menu pairings for each to other great wine pairings for less traditional meals that may be enjoyed throughout the holiday season, Bart shared his top recommendations on a range of varietals. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/"><strong>LinkedIn</strong></a><br />Connect with Paula on <a href="https://www.linkedin.com/in/paulasteurer/">LinkedIn</a><br />Connect with Danielle on <a href="https://www.linkedin.com/in/danielle-ramchandani-0341a2145/">LinkedIn</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/">here</a><br />For more on The Zandbergen Report Podcast click <a href="https://podcast.bartzandbergen.com/">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast">Facebook</a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Sat, 26 Dec 2020 21:03:27 +0000</pubDate>
      <author>Paula Steurer, Danielle Ramchandani, Scott Heinila, Bart Zandbergen</author>
      <link>https://optimizedadvisorpodcast.com/episodes/bonus-episode-holiday-wine-pairing-essentials-with-the-zandbergen-report-GQpOH129</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/a8302819-f984-4e33-a236-416509396ccc/aea163d2-afc7-43d9-8817-62b7a2665dd5/oap_youtube_banner.jpeg" width="1280"/>
      <content:encoded><![CDATA[<p>Optimized Advisor Podcast host, Scott Heinila, welcomed dear friend and fellow podcast host, Bart Zandbergen, along with his publicist Paula Steurer of Sterling Public Relations in the studio for The Zandbergen Report’s 3rd Annual Holiday Wine Pairing episode. Scott joined in virtually while the studio’s production host Danielle Ramchandani was onsite and joined in on the tasting. During this festive episode, Bart discussed 4 distinct wines with the guests including Nicolas Feuillatte Reserve Exclusive Rose, Fess Parker Dry Riesling, GBR by Etude, and Austin Hope’s Cabernet Sauvignon. From the perfect menu pairings for each to other great wine pairings for less traditional meals that may be enjoyed throughout the holiday season, Bart shared his top recommendations on a range of varietals. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Bart on <a href="https://www.linkedin.com/in/bartzandbergencfp/"><strong>LinkedIn</strong></a><br />Connect with Paula on <a href="https://www.linkedin.com/in/paulasteurer/">LinkedIn</a><br />Connect with Danielle on <a href="https://www.linkedin.com/in/danielle-ramchandani-0341a2145/">LinkedIn</a></p><p>For more on The Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/">here</a><br />For more on The Zandbergen Report Podcast click <a href="https://podcast.bartzandbergen.com/">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast">Facebook</a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Bonus Episode: Holiday Wine Pairing Essentials with The Zandbergen Report</itunes:title>
      <itunes:author>Paula Steurer, Danielle Ramchandani, Scott Heinila, Bart Zandbergen</itunes:author>
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      <itunes:duration>01:06:01</itunes:duration>
      <itunes:summary>Optimized Advisor Podcast host, Scott Heinila, welcomed dear friend and fellow podcast host, Bart Zandbergen, along with his publicist Paula Steurer of Sterling Public Relations in the studio for The Zandbergen Report’s 3rd Annual Holiday Wine Pairing episode. Scott joined in virtually while the studio’s production host Danielle Ramchandani was onsite and joined in on the tasting. During this festive episode, Bart discussed 4 distinct wines with the guests including Nicolas Feuillatte Reserve Exclusive Rose, Fess Parker Dry Riesling, GBR by Etude, and Austin Hope’s Cabernet Sauvignon. From the perfect menu pairings for each to other great wine pairings for less traditional meals that may be enjoyed throughout the holiday season, Bart shared his top recommendations on a range of varietals. </itunes:summary>
      <itunes:subtitle>Optimized Advisor Podcast host, Scott Heinila, welcomed dear friend and fellow podcast host, Bart Zandbergen, along with his publicist Paula Steurer of Sterling Public Relations in the studio for The Zandbergen Report’s 3rd Annual Holiday Wine Pairing episode. Scott joined in virtually while the studio’s production host Danielle Ramchandani was onsite and joined in on the tasting. During this festive episode, Bart discussed 4 distinct wines with the guests including Nicolas Feuillatte Reserve Exclusive Rose, Fess Parker Dry Riesling, GBR by Etude, and Austin Hope’s Cabernet Sauvignon. From the perfect menu pairings for each to other great wine pairings for less traditional meals that may be enjoyed throughout the holiday season, Bart shared his top recommendations on a range of varietals. </itunes:subtitle>
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      <title>The Single Largest Unfunded Risk Facing Retirees</title>
      <description><![CDATA[<p>Optimized Advisor Podcast host, Scott Heinila, sat down with Nick Bernatowicz, CLTC®, RICP® - Senior Sales Consultant with Producers Choice Network and Brad Shepard, CLTC® Regional Sales Director with One America. They are experts in Long-Term Care Planning with a combined 25+ years of experience. During this episode they discuss the critically important topic of planning for extended health care. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/">LinkedIn</a><br />Connect with Brad on <a href="https://www.linkedin.com/in/brad-shepard-asset-based-ltc/"><strong>LinkedIn</strong></a></p><p>For more on the Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast">Facebook</a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Tue, 22 Dec 2020 23:21:51 +0000</pubDate>
      <author>Scott Heinila, Nick Bernatowicz, Brad Shepard</author>
      <link>https://optimizedadvisorpodcast.com/episodes/the-single-largest-unfunded-risk-facing-retirees-lzKfZx1y</link>
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      <content:encoded><![CDATA[<p>Optimized Advisor Podcast host, Scott Heinila, sat down with Nick Bernatowicz, CLTC®, RICP® - Senior Sales Consultant with Producers Choice Network and Brad Shepard, CLTC® Regional Sales Director with One America. They are experts in Long-Term Care Planning with a combined 25+ years of experience. During this episode they discuss the critically important topic of planning for extended health care. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/">LinkedIn</a><br />Connect with Brad on <a href="https://www.linkedin.com/in/brad-shepard-asset-based-ltc/"><strong>LinkedIn</strong></a></p><p>For more on the Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast">Facebook</a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>The Single Largest Unfunded Risk Facing Retirees</itunes:title>
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      <itunes:duration>00:35:32</itunes:duration>
      <itunes:summary>Optimized Advisor Podcast host, Scott Heinila, sat down with Nick Bernatowicz, CLTC®, RICP® - Senior Sales Consultant with Producers Choice Network and Brad Shepard, CLTC® Regional Sales Director with One America. They are experts in Long-Term Care Planning with a combined 25+ years of experience. During this episode they discuss the critically important topic of planning for extended health care. </itunes:summary>
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      <description><![CDATA[<p>Optimized Advisor Podcast host, Scott Heinila, sat down with Nick Bernatowicz to discuss fitness and nutrition in a busy world. Nick comes with an extensive background in Fitness and Kinesiology. He owned and operated multiple fitness facilities and holds many credentials in fitness training. During their conversation, they dive into different forms of physical training as well as today's top nutritional plans. With so many choices and with time being scarce they identify a path to optimizing your fitness and nutritional balance. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/">LinkedIn</a></p><p>For more on the Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast">Facebook</a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></description>
      <pubDate>Mon, 14 Dec 2020 22:13:01 +0000</pubDate>
      <author>Scott Heinila, Nick Bernatowicz</author>
      <link>https://optimizedadvisorpodcast.com/episodes/fitness-nutrition-optimized-essentials-for-a-healthy-lifestyle-ei3ySoFw</link>
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      <content:encoded><![CDATA[<p>Optimized Advisor Podcast host, Scott Heinila, sat down with Nick Bernatowicz to discuss fitness and nutrition in a busy world. Nick comes with an extensive background in Fitness and Kinesiology. He owned and operated multiple fitness facilities and holds many credentials in fitness training. During their conversation, they dive into different forms of physical training as well as today's top nutritional plans. With so many choices and with time being scarce they identify a path to optimizing your fitness and nutritional balance. </p><p>Connect with Scott on <a href="https://www.linkedin.com/in/scottheinila/">LinkedIn</a><br />Connect with Nick on <a href="https://www.linkedin.com/in/nick-bernatowicz-ricp%C2%AE-cltc-32356a42/">LinkedIn</a></p><p>For more on the Optimized Advisor Podcast click <a href="https://optimizedadvisorpodcast.com/">here</a></p><p>Follow us on <a href="https://www.linkedin.com/company/optimized-advisor-podcast/">LinkedIn</a><br />Follow us on <a href="https://www.instagram.com/optimizedadvisor/">Instagram</a><br />Follow us on <a href="https://www.facebook.com/optimizedadvisorpodcast">Facebook</a></p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at <a href="mailto:optimizedadvisor@mailpcwest.com" target="_blank">optimizedadvisor@mailpcwest.com</a></p>
<p><p>**</p><p>This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com</p><p>&nbsp;</p><p><a href="https://optimizedins.com/" target="_blank">Optimized Insurance Planning</a></p><p>&nbsp;</p></p>]]></content:encoded>
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      <itunes:title>Fitness + Nutrition Optimized: Essentials For A Healthy Lifestyle</itunes:title>
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      <itunes:summary>Optimized Advisor Podcast host, Scott Heinila, sat down with Nick Bernatowicz to discuss fitness and nutrition in a busy world. Nick comes with an extensive background in Fitness and Kinesiology. He owned and operated multiple fitness facilities and holds many credentials in fitness training. During their conversation, they dive into different forms of physical training as well as today&apos;s top nutritional plans. With so many choices and with time being scarce they identify a path to optimizing your fitness and nutritional balance. </itunes:summary>
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