LEADING BRANDS® — Wavebreak Podcast

The $30M Playbook: 2025 Email + SMS Strategies That Maximize Profit

dylan@wavebreak.co (Dylan Kelley) — Wed, 28 May 2025 15:18:26 +0000

The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025.

This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.

We cover:

What’s actually working right now
The tech stack elite brands are using
Creative, flows & timing (real examples)
What’s dead and what’s next

Learn more about Wavebreak: https://wavebreak.co/

Book your strategy audit: https://wavebreak.co/call/

Building New Consumer Technology with Ben Chelf, co-founder of Sol

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Nov 2024 11:30:00 +0000

Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology.

Topics Discussed Include:

• Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences

• The future of reading in a digital age, sharing insights from his work with Sol Reader

• Entrepreneurship lessons, including strategic decision-making and innovation in product design

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Links Mentioned

https://solreader.com/

Winning DTC Marketing In 2024 Without “Luck”

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Jul 2024 10:30:00 +0000

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed.

https://wavebreak.co/

Air up® with Creative Director, Nima Akbari

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Jul 2024 10:30:00 +0000

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.

Links Mentioned

STUDS with Founder and CEO, Anna Harman

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Jul 2024 10:30:00 +0000

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Behind-the-Scenes of Liquid I.V.'s Marketing Playbook

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Jun 2024 10:30:00 +0000

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024.

Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

How To Grow Ecommerce Revenue In 2024

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 May 2024 10:30:00 +0000

You can't control:

Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)
Impact on ad spend/CAC from the 2024 Election
Consumer spending and confidence

So, what can you control? What should you focus on? That's what we cover in today's episode.

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Chris Hunter, co-founder of Koia and Four Loko

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Apr 2024 10:30:00 +0000

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko.

We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more.

Chris Hunter is the co-founder of Koia and Four Loko.

Grab his book here: Blackout Punch

Links Mentioned

Starface with Kara Brothers, Starface President

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Mar 2024 10:30:00 +0000

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.

Links Mentioned

[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Feb 2024 11:30:00 +0000

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.

We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure:

Watch The Webinar Here

In this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:

Deliverability
Creative
Campaigns
Flows
Optimization
Testing

If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak.

We’ve helped brands of all sizes from startup to publicly traded – and everything in-between.

You can learn more about Wavebreak by exploring our website and case studies:

Wavebreak Website

Links Mentioned

Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Building & Exiting Chubbies with Preston Rutherford

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Feb 2024 11:30:00 +0000

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.

We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.

Preston Rutherford is a co-founder of Chubbies and Loop Returns.

Chubbies.com

Links Mentioned

15 Minute Exec Guide to Email & SMS in 2024

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Jan 2024 11:30:00 +0000

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them.

Links Mentioned

Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

2023 Learnings and Q4 Results: What's Working Now

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Dec 2023 11:30:00 +0000

In this solo episode of Leading Brands, the following topics are discussed:

2023 Learnings and Q4 Results: What's Working Now
2024 Strategic Recommendations: What To Focus On
Email and SMS Opportunities for 2024
New Gmail and Yahoo sending requirements
A/B Test Results and What Moves The Needle

And more!

Links Mentioned

Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Launching Nationwide in Target with Made By Dentists

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Dec 2023 11:30:00 +0000

Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.

In this episode we discuss:

Launching the brand directly into Target nationwide with no previous DTC or retail sales.
Tips for building a lean, experience team that isn't afraid to get their hands dirty.
Current state of the oral care industry and how you can have amazing oral health without going to the dentist.

Dr. Lisa Creaven is the co-founder of Made By Dentists.

Links Mentioned

Sponsored by...

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Simple Modern's Mike Beckham on 2024 BF/CM Results and More

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Dec 2023 11:30:00 +0000

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.

In this episode we cover:

Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.
The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.
Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.

Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products.

Links Mentioned

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Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Dec 2023 11:30:00 +0000

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.

In this episode, the following topics are discussed:

Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.
Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.
New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.

Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.

Links Mentioned

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Cyber Monday Special: Scaling True Classic to $150M+ In Revenue

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Nov 2023 11:30:00 +0000

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen that originally aired in March 2023.

Ryan Bartlett is the co-founder & CEO of True Classic.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Nov 2023 11:30:00 +0000

In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."

In this episode, the following topics are discussed:

From Procter & Gamble to NASDAQ: Hind shares lessons learned from working at industry giants like Procter & Gamble and L'Oréal Paris in Europe to co-founding Waldencast.
Entrepreneurship and Brand Building: Hind's entrepreneurial spirit led her to establish several beauty brands. Discover her approach to brand building across Waldencast's portfolio brands, enabling them to scale and thrive in a competitive market.
Consumer Trends: Get valuable insights from Hind on current consumer purchasing trends in the beauty industry, as well as what consumers really want.

Hind Sebti is the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD).

Links Mentioned

Sponsored by...

Cleancult's Clean Sweep: Expanding into Retail

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Nov 2023 11:30:00 +0000

Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more.

In the episode, the following topics are discussed:

Navigating Ecommerce Growth and Pivoting Successfully: Learn how Cleancult adapted and evolved their business model and operations for long-term growth.
Expanding into Retail: Explore the story of Cleancult's transition from a direct-to-consumer model to establishing a presence in retail, understanding the lessons learned during this expansion, and the impact it had on their business.
Strategies for Building a Strong Leadership Team: Ryan shares his experiences, trials, and triumphs in assembling and nurturing a strong leadership team.

Ryan Lupberger is the Co-founder & CEO of Cleancult.

Links Mentioned

Sponsored by...

The Rise of Pickle Juice™

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Nov 2023 11:30:00 +0000

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.

In the episode, the following topics are discussed:

Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals.
Distribution Strategy: Transitioning from small shops to now encompassing national retailers and international expansion.
Ambassador and Athlete Sponsorships: Engaging in collaborations with high-profile athletes through ambassador and athlete sponsorships, all without paid endorsements.

Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company.

Links Mentioned

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From Purdue Chicken CMO to Nutrient Survival CEO: A CMO's Story of Entrepreneurship

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Oct 2023 10:30:00 +0000

Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup.

In the episode, the following topics are discussed:

Marketing: Insights from big CPG brands and how to differentiate your approach.
Building a Brand from Scratch: Harnessing the potential of Direct Response and the impact of TV advertising.
Win-Win Partnerships: Leveraging affiliate marketing and influencers for mutual benefit.

Eric Christianson is the CEO of Nutrient Survival.

Links Mentioned

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SCOUT Bags with Co-Founder & Chief Creative Officer Deb Waterman Johns

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Oct 2023 10:30:00 +0000

Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand.

In the episode, the following topics are discussed:

Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over.
Speciality Retail: From product strategy to merchandising we cover all things speciality retail.
Avoiding Burnout: Discover how Deb manages to maintain a work-life balance and stay enthusiastic about the future of the brand, even after nearly 20 years.

Deb Waterman Johns is the Co-Founder & Chief Creative Officer of SCOUT.

Links Mentioned

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LOVESAC with Founder & CEO Shawn Nelson

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Oct 2023 10:30:00 +0000

Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands.

In the episode, the following topics are discussed:

Founding Story: Taking the brand from his mom's basement to the NASDAQ.
Building Brand: Keys to building a brand that lasts and mistakes to avoid.
Future of Brands: Thoughts on building a brand that lasts generations.

Shawn Nelson is the Founder & CEO of LOVESAC.

Links Mentioned

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Scaling Profitably with Ben Cogan, co-founder of Agora

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Oct 2023 10:30:00 +0000

Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond.

Topics covered include:

Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing.
Profitability: Insights on avoiding common mistakes to ensure sustainable growth and profitability.
Future of DTC: The evolving DTC landscape, including increased competition and rising advertising costs, learn proactive strategies to stay ahead.

Ben Cogan is the co-founder of Agora Brands, an e-commerce aggregator acquiring wonderful direct-to-consumer businesses.

Links Mentioned

Sponsored by...

The Power of Focus: Jordan Harper, Founder & CEO of Barefaced

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Oct 2023 10:30:00 +0000

In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention.

In this episode, we cover:

Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest credit cards for funding and rapidly selling out of initial inventory.
Quality Over Quantity: Learn about the brand's unique approach of focusing on fewer, best-in-class products instead of focusing on trends.
Organic Growth: Get the step-by-step growth playbook that Barefaced used to double revenue every year since inception, without traditional marketing.

Jordan Harper is the Founder & CEO of Barefaced.

Links Mentioned

Sponsored by...

Rising Heat: From Sold Out Inventory to Celebrity Spotlight

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Sep 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products.

In this episode, we cover:

The story behind Heat Healer and how they sold out of their initial inventory in just 2 weeks
How Heat Healer managed to capture the attention of prominent publications and even celebrities, earning featured spots and widespread recognition
Future plans for expansion into additional products to further serve their customers

Lauren Dovey is the founder of Heat Healer.

Links Mentioned

Sponsored by...

Hyperice CEO on Rapid Growth: From $500K to $200M+ Annual Revenues

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Sep 2023 10:30:00 +0000

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more.

In the episode, the following topics are discussed:

Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 years
Team Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth.
Hiring For Growth: Actionable strategies and advice on how to make hires that scale with the brand.
Daily Metrics: Discover the KPIs meticulously monitored by Jim, driving continuous brand improvement and success.
Future Expansion: Hyperice's playbook for entering new markets and continuing to deliver innovative products.

Jim Huether is the CEO of Hyperice.

Links Mentioned

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2023 Brand Launch Playbook with Quiet Mind Founder Mikey Goldman

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Sep 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow.

Topics covered include:

Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.
Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content.
Thingtesting launch impact: The impact of the Thingtesting launch on Quiet Mind's brand and revenue.
Future growth plans: Mikey Goldman shares his plans for future growth and how Quiet Mind will stay ahead of the competition.

Mikey Goldman is the Founder and CEO of Quiet Mind.

Links Mentioned

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Inspiring Healthier Lives: The Rapid Growth of Kosterina with Katerina Mountanos

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Sep 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Katerina Mountanos, the Founder & CEO of Kosterina shares her inspiring journey building a leading lifestyle brand, starting with the world's best extra virgin olive oil.

In the episode, we cover:

The fascinating founding story of Kosterina and surprise Whole Foods inquiry that led to rapid growth
Lessons learned from working with ecommerce serial entrepreneur Marc Lore
Ditching the typical CPG playbook and instead building a lifestyle brand to inspire people to live longer, healthier lives

And so much more.

Katerina Mountanos is the Founder & CEO of Kosterina.

Links Mentioned

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Welcome Home: A Look Inside Porte + Hall's Stylish Mats

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Aug 2023 10:30:00 +0000

In this episode, we're joined by Stafford Meyer, founder and CEO of Porte + Hall. As an interior designer, Stafford found a lack of doormat options that were stylish and functional, so she created them. The result? A collection of mats that are as beautiful as they are durable.

In this episode, we cover:

Why Mats: The founding story and motivation behind the brand
Go To Market: Why the brand launched direct-to-consumer
Successful Campaigns: Actionable examples of storytelling that drive revenue

Stafford Meyer is the Founder and CEO of Porte + Hall.

Links Mentioned

Sponsored by...

Momentous Supplements with Founder and CEO Jeff Byers

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Aug 2023 10:30:00 +0000

Over the last few years, Momentous Supplements has achieved rapid growth and in today's interview with Founder & CEO Jeff Byers, we cover it all.

Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal performance.

In this episode, you'll learn:

Founding Story: The strategic merger that led to Momentous becoming the leading brand it is today
Partnership with Huberman Lab: Exploring the collaboration and its impact on growth
Rapid Growth: Behind-the-scenes of the brand's marketing and operations resulting in 60%+ MoM growth

Jeff Byers is the Founder & CEO of Momentous Supplements.

Links Mentioned

Sponsored by...

Inventing The Cold Plunge: How Plunge Took Ice Baths To The Next Level

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 Aug 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.

In this episode, we cover:

The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"
How the brand was able to secure partnerships with leading athletes and influencers
Future plans for expansion into additional products and the commercial market

Ryan Duey is the co-founder and co-CEO of Plunge.

Links Mentioned

Sponsored by...

Cracking Organic Growth with Waterboy co-founders Connor Saeli and Mike Xhaxho

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Aug 2023 10:30:00 +0000

In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding.

You'll learn:

Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising.
Product Development: Going from idea to best-in-class product and why they approach product development like a software company.
Marketing and Creative Testing: Learn the results of Waterboy's OOH, creative testing, and what's working for the brand now.

Mike Xhaxho and Connor Saeli are the co-founders of Waterboy.

Links Mentioned

Sponsored by...

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray

dylan@wavebreak.co (Dylan Kelley) — Mon, 31 Jul 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.

In this episode we cover:

Marketing for 2023: paid social, influencer, ambassador, offline, and more
Expanding into retail: from large retailers to company-owned flagship stores in locations like Mall of America
Global expansion: how the brand scaled across Europe and now the United States

Henry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

From In-Person to Online: How Everhem Transformed the Custom Window Treatment Industry

dylan@wavebreak.co (Dylan Kelley) — Mon, 24 Jul 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company.

You'll also learn how Everhem:

Successfully brought a traditional in-person experience into the digital world
Tested and scaled their marketing strategies as a bootstrapped brand on the rise
Branded and named their company with an almost too good to be true inspiration

Haley & Adam Weidenbaum are the founders of Everhem.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

The Future of Luxury and Commerce: REBAG CEO on Emerging Tech, Resale, and AI

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Jul 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Charles Gorra, the Founder and CEO of REBAG, the luxury resale authority.

In the episode, the following topics are discussed:

The founding story of REBAG and their innovative utilization of AI
How luxury trends have evolved in recent years and insights into the present-day market landscape
Strategies behind the top luxury brands and their ability to maintain their dominant positions
The impact of emerging technologies and AI on the future of luxury and commerce

Charles Gorra serves as the Founder and CEO of REBAG.

Links Mentioned

Sponsored by...

Creating a Subscription Product that Outshines the Competition: Lessons from Silk + Sonder

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Jul 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.

In today's interview we cover:

Best practices for creating a differentiated subscription product that sets you apart from the competition
Building winning teams with example interview questions to find top performers
How to lean into your strengths as a founder and delegate without taking your eye off the ball

Meha Agrawal is the Founder and CEO of Silk + Sonder.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Growing Western Rise by 115% Year-over-Year

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 Jul 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth.

In this episode, you'll discover:

The inspiring brand journey of Western Rise as they redefine performance apparel through a captivating blend of style and functionality.
A sneak peek into their exciting future product launches and fundraising plans.
The secrets behind Western Rise's ability to attract top-tier talent, accelerating their growth even further.

Kelly Watters is Co-founder and CEO of Western Rise.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Scaling TV Advertising: A Case Study with Kettle & Fire and Tatari

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Jun 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.

From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.

Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.

This is a case study in scaling TV advertising, covering strategy, testing, creative, budget, measurement, and more.

You'll also learn:

Key KPIs for understanding TV ad performance like Cost Per View (CPV)
Approach to testing on TV with Tatari: Testing different channels almost every week to find optimal CPV, leveraging past campaigns and insights
Unique approach in structuring the campaign for Kettle & Fire: Creating a learning agenda and testing top-performing insights from historical data, utilizing AI and machine learning to maximize testing learnings within a limited budget
Approach to creative production: Agency-produced creatives, understanding user behavior on TV and digital platforms, opportunities to align traditional and online creative approaches on streaming platforms
Importance of OLV in a streaming TV strategy: The synergistic relationship between OLV and streaming in building brand awareness and response

And so much more!

This episode is brought to you in partnership with Tatari. #ad

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

From Concept to National Brand: How Three Wishes Cereal Secured Major Retail Partnerships

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Jun 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.

In this episode, you'll learn:

The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brand
How the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and more
The significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiatives

Margaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Scaling Jolie to $100k/Day in 18 Months with CEO Ryan Babenzein

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Jun 2023 10:30:00 +0000

In this episode, we're joined by Ryan Babenzein, co-founder and CEO of Jolie, a beauty wellness brand that has achieved remarkable success in less than 18 months. Ryan is no stranger to entrepreneurship, having previously founded GREATS, a DTC pioneer that was acquired by Steven Madden in 2019. Ryan shares the growth strategies that have made Jolie so successful, so fast.

You'll learn:

Jolie's Growth Strategy: Ryan explains the tactics that Jolie has used to grow from zero to millions in revenue, all while being effectively bootstrapped.
Building a Team: Ryan shares how he has been able to maintain a small team of 3 (yes, 3) while achieving such fast growth.
Contrarian Takes on DTC: Ryan offers his unique perspective on the direct-to-consumer (DTC) business model and how Jolie has used a contrarian approach to achieve success.

Ryan Babenzein is CEO of Jolie Skin Co.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Scaling into Retail Without Losing DTC Roots: Monica + Andy with Founder and CEO Monica Royer

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Jun 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family.

Monica’s experience advising her brother, Andy Dunn, Founder of Bonobos, combined with her passion for high quality essentials and entrepreneurship, has been a driving force behind the continued growth and evolution of the Monica + Andy brand.

You'll also learn:

Why the brand launched with a retail location and how it became the primary growth driver during the early years of the brand
Retail strategy and how the brand has created a sub-brand that is launching in 1,000+ Walmart locations
Future of the brand as they continue to scale into retail while remaining true to their DTC roots

Monica Royer is the Founder & CEO of Monica + Andy.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

The Comrad Story: From 200+ Iterations to Industry Leader in Compression Socks

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 May 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category.

You'll also learn Comrad's:

Product development process that led to industry-low return rates
Approach to retail expansion as a digitally native brand
CX best practices to stand out from the competition and create the best possible products

And so much more.

Andrew Ferenci is the Founder and CEO of Comrad.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Amazon-First: How Native Pet Scaled Into A Leading Omnichannel Brand

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 May 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.

In this episode you'll:

Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive market
Find out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and sales
Learn the valuable lessons Native Pet learned when launching their brand into retail

Dan Schaefer is co-founder of Native Pet.

Links Mentioned

Sponsored by...

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

The Power of TV Advertising with Tatari CEO Philip Inghelbrecht

dylan@wavebreak.co (Dylan Kelley) — Mon, 15 May 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.

This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, and more.

You'll also learn:

Why TV advertising isn't as complex or expensive as you may think
How brands can test and scale TV into a top channel
What's currently working well in TV advertising
How to know when your brand is ready for a Super Bowl commercial

Philip Inghelbrecht is the CEO of Tatari.

This episode is brought to you in partnership with Tatari. #ad

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Building a Brand That Lasts with Sunski's Michael Charley

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 May 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue.

In this episode you'll learn:

The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's market
Why the sunglasses brand hasn't expanded into ski goggles like other brands in their space have
Fresh ideas for increasing customer retention and building a long-term brand that lasts

Michael Charley is co-founder at Sunski.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Your 2023 Guide to Customer Experience

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 May 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Olek Potrykus, Head of Customer Experience at Tidio. Olek has worked at Tidio for nearly a decade helping brands master the art and science of customer experience. Today on the show, he shares best practices for 2023 and beyond.

In this episode you'll learn:

Current state of customer expectations and how you can use great CX to increase conversion rate by up to 3x
AI's impact on Customer Experience and how you can be ahead of the pack in every way
Essential best practices for customer success (channels, automation, and more)

Get an exclusive discount on Tidio with promo code "LEADERS" - Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps eCommerce merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio today.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Topo Designs: From The Basement To 1,200+ Stores and 30+ Countries

dylan@wavebreak.co (Dylan Kelley) — Mon, 24 Apr 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Jedd Rose, Cofounder and President of Topo Designs. Since 2008, Topo Designs has grown from a vision of two founders, Jedd Rose and Mark Hansen, into a talented 70-person team. Consumers can find Topo Designs products sold in over 30 countries and 1,200+ stores.

You'll also learn Topo Designs:

Inspiring founding story and lessons learned launching a brand in 2008 with no previous experience making products
Approach to product innovation that stands out from the competition and rest of the market
Future of the brand with their recent investment raised and their exciting expansion plans for the company

Jedd Rose is President of Topo Designs.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Maximizing Profitability in Consumer: Insights from Helm Boots' CEO

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Apr 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.

In this episode you'll learn:

Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC
How the brand was able to increase profitability while lowering prices
Core strategies for maximizing profitability as CEO across the entire business

Brad Day is CEO at Helm Boots.

Links Mentioned

Sponsored by...

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Scaling Lovevery to $200+ Million/Year with President Rod Morris

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Apr 2023 10:30:00 +0000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.

You'll also learn Lovevery's:

Unique approach to retail, which includes selling in Target and on Amazon as a DTC business
Product development strategy and how it has been a key growth lever for the brand
iOS-proof marketing strategies, which enabled the brand to weather changes to Meta with minimal consequences
Influencer marketing strategy and how they work with influencers to reach their target audience and drive sales

Rod Morris is President of Lovevery.

Links Mentioned

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Scaling Up: How Nutrisense Scaled from a Wix Website to 170+ Employees

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 Apr 2023 10:30:00 +0000

Dan Zavorotny, COO and Co-founder of Nutrisense, joins the Wavebreak Podcast to discuss the hiring and marketing playbook that scaled the company from a Wix website to 170+ employees.

You'll also learn:

The exact hiring process Nutrisense uses to hire top talent, including specific case study examples
How Nutrisense uses their Quiz to execute a personalized, data-driven customer acquisition strategy
The communication methodology Dan uses to manage 15+ departments with as few Zoom calls as possible

Dan Zavorotny is the COO of Nutrisense.

Links Mentioned

Sponsored by...

Building an Omnichannel Brand: Marketing Strategies and More with Scotch Porter CEO Calvin Quallis

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Mar 2023 10:30:00 +0000

Calvin Quallis, CEO and Founder of Scotch Porter, joins the Wavebreak Podcast to discuss the brand's rapid growth, retail expansion, $11 million Series B, and more.

You'll also learn:

Marketing strategy as an omnichannel brand with DTC, Amazon, and retail presence in Target, Walmart, and more
Keys to building out a strong leadership team, from recruiting to team structure

Calvin Quallis is the CEO and Founder of Scotch Porter.

Links Mentioned

Sponsored by...

Scaling OMSOM into National Retail and Beyond with Vanessa Pham, CEO of OMSOM

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Mar 2023 10:30:00 +0000

Vanessa Pham, CEO and co-founder of OMSOM, joins the Wavebreak Podcast to share her experience starting and scaling the brand from initial concept to national retail.

In this episode you’ll learn:

The story and origin of the OMSOM brand, including multiple iterations of the early brand
Lessons from launching DTC and scaling into Whole Foods and Target
Hiring strategy and recruiting as a high-growth consumer startup

And so much more!

Vanessa Pham is the CEO and co-founder of OMSOM.

Links Mentioned

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Your 2023 Guide to the P&L with Organifi VP of Finance, Chase Ramey

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Mar 2023 10:30:00 +0000

Chase Ramey is the VP of Finance at Organifi and has been with the brand since 2017. He joins the Wavebreak Podcast to share his experience overseeing finance at the high-growth brand, as well as his strategy for 2023.

In this episode you’ll learn:

The unique and unlikely story that led to Chase joining Organifi
Top learnings and lessons from scaling Organifi profitably while bootstrapped
2023 finance strategy including specific recommendations around marketing, discounts, and inventory

And so much more!

Chase Ramey is the VP of Finance at Organifi.

Links Mentioned

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Scaling True Classic to $150M+ In Revenue

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Mar 2023 11:30:00 +0000

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen.

Ryan Bartlett is the co-founder & CEO of True Classic.

Links Mentioned

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The Future of DTC

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Feb 2023 11:30:00 +0000

Jeremy Horowitz joins the Wavebreak Podcast to share how brands can win in 2023 and beyond.

In this episode you’ll learn:

Current state of DTC in public and private markets
Key metrics and levers to maximize profitability
How you can leverage inventory management and merchandising to drive growth

Jeremy Horowitz is the Partner Marketing Lead at Gorgias.

Links Mentioned

Sponsored by...

What's Working Now: Scaling Your Brand For The Now & Long-term

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Feb 2023 11:30:00 +0000

Ty Haney, Founder of TYB, Joggy, and Outdoor Voices joins the Wavebreak Podcast to share her experience building a leading lifestyle brand.

In this episode you’ll learn:

Top learnings and lessons from scaling Outdoor Voices into a top brand
The modern playbook for building a brand that lasts
Tactical examples of community building to maximize loyalty and drive new customer referrals

And so much more!

Ty Haney is the Founder & CEO of TYB (Try Your Best).

Links Mentioned

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From Launch To Major Retail In Less Than 2 Years

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Feb 2023 11:30:00 +0000

Hailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch.

In this episode you’ll learn:

The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight
Marketing channels working in 2023 for the brand and how they market themselves as a retail brand
Their growth strategy beyond grocery and becoming Butcher Box's first veggie burger ever

Hailey Swartz is the co-founder & co-CEO of Actual Veggies.

Links Mentioned

Sponsored by...

How a College Class Project Turned into a Successful Watch Band Brand

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Feb 2023 11:30:00 +0000

Braxton Manley of Braxley joins the Wavebreak Podcast to share his journey building a lifestyle brand starting with the world's comfiest Apple Watch bands.

In this episode you’ll learn:

The brand's strategy for accelerating growth by launching new products
Top performing marketing channels for the brand today (with examples)
Tactical examples of community building to maximize loyalty and drive new customer referrals

Braxton Manley is the Founder of Braxley Bands.

Links Mentioned

Sponsored by...

TikTok Growth: Generating 40+ Million Views With 1 Post

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Jan 2023 11:30:00 +0000

Haley Pavone joins the Wavebreak Podcast to talk about Pashion Footwear and how the brand has scaled by decreasing ad spend and leveraging organic TikTok content.

In this episode you’ll learn:

The TikTok Strategy that has generated 40+ million views on a single post for free
Marketing channels working in 2023 for the brand and how they're intentionally decreasing ad spend
Their unique utility patent and strategy for protecting their brand around the globe

Haley Pavone is the Founder & CEO of Pashion Footwear.

Links Mentioned

Sponsored by...

2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Jan 2023 11:30:00 +0000

Dylan Kelley, founder & CEO at Wavebreak, and guest David Morneau, Managing Partner at inBeat talk about the 2023 growth playbook across TikTok, Influencer Marketing, Lifecycle Marketing, Brand Building, and more.

Links Mentioned

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Madison Reed with Founder and CEO Amy Errett

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Jan 2023 11:30:00 +0000

Amy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand.

In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands.

In this episode you’ll learn:

Amy’s top learnings as a venture capitalist that accelerated the success of Madison Reed
How the brand excelled at navigating challenges during the pandemic
The importance of educating their customers and their approach to CX
The brand's strategy for accelerating growth by scaling in retail
Madison Reed's most effective marketing channel

You'll also hear what Amy would go back and do differently, plus what's next for Madison Reed. This episode is a must listen.

Links Mentioned

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Current State of DTC Valuations

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Jan 2023 11:30:00 +0000

Ben Tregoe joins the Wavebreak Podcast to talk about the current state of DTC brand valuations and how brands can maximize profitability in 2023.

In this episode you’ll learn:

Current state of the market and DTC valuations
Recommendations for increasing profitability
Best practices you can steal from leading brands like Lululemon and Canada Goose

Ben Tregoe currently serves as Chief Executive Officer of Bainbridge Growth.

Links Mentioned

Sponsored by...

2023 Guide to Ecommerce Growth

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Jan 2023 11:30:00 +0000

Dylan Kelley dives into the top challenges facing brands in 2023 and how you can be ahead of the pack in every way.

Links Mentioned

Sponsored by...

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Recession Proof Your Marketing & Continue To Drive Growth

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Dec 2022 11:30:00 +0000

Dylan Kelley covers the top challenges facing brands today and how brands can continue to grow despite these challenges, with tactical and actionable examples shared along the way.

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & CRM agency for brands.

Links Mentioned

Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Scaling YouTube Shorts Into Your #1 Marketing Channel

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Dec 2022 11:30:00 +0000

John Roman joins the Wavebreak Podcast to talk about BattlBox and how the 8-figure subscription box company has grown revenue by leveraging organic content.

In this episode you’ll learn:

How BattlBox scaled YouTube Shorts into their #1 Marketing Channel in less than 12 months
The impact of a dedicated Netflix Series on their revenue, plus how the show was originally picked up by Netflix
Additional organic content strategies that are working now for BattlBox

John Roman currently serves as Chief Executive Officer for The BattlBox Group.

Links Mentioned

Sponsored by...

Optimizing Your Marketing For Long-term Growth with Joe Anhalt at KOIO

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Dec 2022 11:30:00 +0000

Joe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022.

In this episode you’ll learn:

KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their business
Positioning strategy to make your brand stand out from increased competition
How to build an in-house performance marketing team to efficiently scale paid search and social again

Joe Anhalt is the VP of Marketing at KOIO, luxury footwear for everyday wear.

Links Mentioned

Sponsored by...

Halfdays: The High-Growth Outdoor Brand That Sells Out Every Season

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Dec 2022 11:30:00 +0000

Ariana Ferwerda joins the Wavebreak Podcast to talk about Halfdays fast-growth, innovative community marketing strategies, and how the brand maximizes growth every season.

In this episode you’ll learn:

The community and content strategy Halfdays uses to build customer loyalty via Slack (yes, Slack)
Behind-the-scenes of a rapidly growing seasonal brand from marketing to inventory planning
Product expansion and merchandising as a growth lever

Ariana Ferwerda is the co-founder and CEO at Halfdays, an outdoor brand for the modern woman where technical meets chic.

Links Mentioned

Sponsored by...

How Brands Can Recession Proof Their Marketing For 2023 with Dylan Kelley

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Nov 2022 11:30:00 +0000

Dylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023.

In this episode you’ll learn:

How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions.
The number one mistake CRM and lifecycle programs make and how it cripples their potential with email and SMS.
The problem with copy and pasting playbooks used by other brands and expecting them to work for your brand.

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & SMS marketing agency for high-growth brands.

Links Mentioned

Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Launching A Fashion Brand By Leveraging The Power of TikTok with Marshall Conley

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Nov 2022 11:30:00 +0000

Marshall Conley joins the Wavebreak Podcast to talk about launching brands using innovative marketing strategies.

In this episode you’ll learn:

Creating a real world product based on 700,000 suggestions, 5.5 million likes, and almost a million human beings via TikTok.
What is a Discord community and how did it play an important part in Slø’s success as a modern brand.
How doing things differently led to huge success for Slø as a fashion brand.

Marshall Conley is Chief Marketing Officer & Co-Founder at Slø, functional clothes that last.

Links Mentioned

Sponsored by...

The Exact Framework Behind a Recent 6-Figure Product Launch with Andrew Case

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 Nov 2022 11:30:00 +0000

Andrew Case returns to the Wavebreak Podcast for the third time to break down the strategies he’s relying on today to run a successful D2C brand, recent product launches, and what goes into launching a new product.

In this episode you’ll learn:

How he scaled Noonbrew into a D2C success story.
The exact framework behind his most recent 6-figure product launch—that happened in a single weekend.
The foundational strategy he takes when thinking about new ways to expand, and why it starts with a focus on life-changing products.

Andrew Case is Co-Founder at Noonbrew, natural superfoods that power you through the mornings and afternoons.

Links Mentioned

Sponsored by...

What’s Changed About Q4 Marketing Strategies with David Morneau

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Nov 2022 11:30:00 +0000

David Morneau joins the Wavebreak Podcast to riff on what’s changed with Q4 marketing strategies for 2022.

In this episode you’ll learn:

The reason why Black Friday sales are starting earlier and earlier as the D2C space grows more competitive, and why your brand should consider starting even earlier.
The behind-the-scenes economics of influencer marketing in 2022, now that influencers are growing more and more aware of their true market value.
How inBeat, as a leading influencer marketing agency, decides what kind of content to post on each platform, and why knowing what works on TikTok makes it all easier.

David Morneau is Founder and CEO at inBeat, leading influencer marketing agency and platform.

Links Mentioned

Sponsored by...

How This Beauty Brand Ended Up in 800+ Retail Stores, Year 1 with Aila Morin

dylan@wavebreak.co (Dylan Kelley) — Mon, 31 Oct 2022 10:30:00 +0000

This week we’re showcasing a conversation about Merit Beauty with Aila Morin and Takara Sewitt from the Glam & Grow podcast, where leaders from top beauty, skincare, fashion, and lifestyle brands are interviewed about their journey.

In this episode you’ll learn:

How Merit Beauty has rapidly grown into a leading beauty brand sold in over 800 Sephora stores, within their first year of operation.
Why community building has been a major catalyst behind Merit Beauty’s success.
The current strategies Aila is overseeing at Merit Beauty to acquire new customers today.

Aila Morin is SVP of Growth at Merit Beauty, a clean, vegan, cruelty-free minimalist makeup brand.

Links Mentioned

Sponsored by...

Everything Marketers Need To Know About iOS 16 with Dylan Kelley

dylan@wavebreak.co (Dylan Kelley) — Mon, 24 Oct 2022 10:30:00 +0000

Your host Dylan Kelley goes solo on this episode to break down everything your brand needs to be aware of when it comes to changes brought on by iOS 16.

In this episode you’ll learn:

Do you need to worry about iOS 16 affecting your brand’s marketing performance? Or is this update more mild than iOS 15?
The new owned marketing channel iOS is bringing in 2023, and what you need to know before it’s released.
The missed email revenue opportunities a surprising amount of modern D2C brands are missing.

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & SMS marketing agency for high-growth brands.

Links Mentioned

Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Building Brands for D2C 2.0 with Dustin Jones

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Oct 2022 10:30:00 +0000

Dustin Jones joins the Wavebreak Podcast to break down growing D2C brands in 2022.

In this episode you’ll learn:

Modern strategies for growing the next big D2C brand.
A guide to acquiring and scaling new brands while remaining profitable the entire time.
The unit economics every brand should be aiming for (and we’re not talking about CAC or LTV).

Dustin Jones is Co-Founder and CEO at Unified Commerce Group, a retail platform focused on acquiring and scaling the next generation of purpose-driven brands.

Links Mentioned

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Make Your Brand Stand Out Among Strong Competition with David Morneau

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Oct 2022 10:30:00 +0000

David Morneau rejoins the Wavebreak Podcast to share his expertise as an expert operator.

In this episode you’ll learn:

How to differentiate your brand amongst increasingly crowded marketplaces.
How to get more out of your marketing campaigns by copying strategies the top mobile apps are using to acquire customers.
The current state of D2C, and what your brand needs to be aware of as we enter Q4.

David Morneau is Founder and CEO at InBeat, leading influencer marketing agency and platform.

Links Mentioned

Sponsored by...

Boosting Black Friday/Cyber Monday Revenue with Brian Nielson

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 Oct 2022 10:30:00 +0000

This week we’re playing back an episode from the archive where a listener applied Wavebreak strategy—heard on the Wavebreak Podcast—to boost revenue during Black Friday/Cyber Monday.

In this episode you’ll learn:

How Brian leveraged Wavebreak strategy—heard on the Wavebreak Podcast—to create a significant increase in email revenue for Chirp during Black Friday/Cyber Monday.
How Brian steered Chirp to 13x-ing their revenues over a period of 3 just years.
How Brian’s mom played a key part in developing Chirp’s Facebook marketing strategy.

Brian Nielson is the VP of Marketing at Chirp, a single-SKU bootstrapped back pain relief company that raised $1.2M on Kickstarter and appeared on Shark Tank.

Links Mentioned

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Your Last Minute Black Friday/Cyber Monday Action Plan with Dylan Kelley

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Sep 2022 10:30:00 +0000

Your host Dylan Kelley goes solo on this episode to break down everything you need to know about implementing a last minute high-performing BF/CM email strategy for your brand before it’s too late.

In this episode you’ll learn:

How you should be grading the performance of your own email program, and why everything ultimately leads back to revenue earned.
Why a large portion of your success this upcoming BF/CM will come from what you do over the next couple of weeks.
You’re running out of time to optimize for the most important Q4 event for the ecommerce industry —listen to the podcast and start implementing ASAP!

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & SMS marketing agency for high-growth brands.

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Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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Scaling Ballsy To 8-Figures And A Successful Exit with Adam Hendle

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Sep 2022 10:30:00 +0000

Adam Hendle joins the Wavebreak Podcast to break down how he founded an 8-figure brand with a surprisingly tiny team, before successfully exiting the company earlier this year.

In this episode you’ll learn:

How Ballsy scaled to 8-figures in revenue as a D2C men’s grooming brand.
What happens behind-the-scenes of an 8-figure brand being run by an incredibly small team, and why finding a great agency partner was an essential part of running lean.
The unscientific approach behind “putting everything on the table” every holiday reason to maximize revenue and stop leaving meat on the bone.

Adam Hendle is Founder of Ballsy, the makers of Ballwash, a new men's activated charcoal natural body wash that smells and works great.

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Your 2022 BF/CM Email and SMS Marketing Plan

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Sep 2022 10:30:00 +0000

It’s that time of the year again. The 2022 Black Friday/Cyber Monday Email and SMS Marketing Plan is finally here to provide industry-leading guidance on the biggest sales of the year.

In this episode you’ll learn:

All the insights Wavebreak, as a boutique email & SMS marketing agency, has learned from 6 years of running BF/CM strategy for high growth brands.
What’s different about BF/CM strategy in 2022: ad costs are more expensive, the algorithms aren’t working as intended, and new economic factors are at play… how should that affect your 2022 strategy?
Why now is the time to get professional help with your email and SMS marketing plan. If you’ve been putting it off all year, you can’t afford to wait any longer!

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The $0 Ad Spend Strategy (And Why It Works So Well) with Andrew Benin

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Sep 2022 10:30:00 +0000

Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching.

In this episode you’ll learn:

The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever.
The behind-the-scenes knowledge Andrew soaked up firsthand while working at Warby Parker, Magic Spoon, and Casper.
The costs every D2C startup should plan for when optimizing branding and PR for their companies.

Andrew Benin is Co-founder and CEO at Graza, olive oil made for anyone who cooks..

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The Future of Ecommerce Technology and D2C Brands with Andrew Gluck

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Aug 2022 10:30:00 +0000

Andrew Gluck joins the Wavebreak Podcast to share what big picture insights he’s learned firsthand from shifting from the agency-side to the investor-side of ecommerce technology and D2C brands.

In this episode you’ll learn:

What Andrew learned working with some of the fastest growing D2C brands in the world, from Helix Sleep, Rothy’s, and Tommy John, among 50+ others—his list goes all the way up to Nike.
What strategies Andrew is seeing work best today, despite the rapidly changing environment.
How smart D2C companies are planning for a future they can’t fully predict ahead of time.

Andrew Gluck is GP at irrvrntVC, a firm focused on early-stage companies in the DTC, AdTech, and NextGen Commerce areas.

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Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

How To Get Your Product In 10,000+ Retail Stores with Kent Yoshimura

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Aug 2022 10:30:00 +0000

Kent Yoshimura joins the Wavebreak Podcast to share how Neuro managed to sell 50,000,000 pieces of product, and why that’s only the beginning for this nootropic gum & mints company.

In this episode you’ll learn:

Kent’s wild background before starting Neuro. It could have been written in Hollywood!
How Neuro, founded in 2015, found liftoff selling nootropic gum and mints, to the point of being stocked in 10,000 retail locations (including Whole Foods, Walmart, CVS, and many others).
The secrets behind achieving scale, what strategies are working best for Neuro right now, and what they have planned for the future.

Kent Yoshimura is Co-Founder at Neuro, gum and mints to energize, calm and focus you whenever you need it.

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Marketing Strategies Driving Results in 2022 (Influencers, Podcasts, and NFTs?) with Kasey Moss of CHOMPS

dylan@wavebreak.co (Dylan Kelley) — Mon, 15 Aug 2022 10:30:00 +0000

Kasey Moss from CHOMPS joins the Wavebreak Podcast to share actionable takeaways D2C brands can steal from CHOMPS 2022 marketing strategies.

In this episode you’ll learn:

A bird’s-eye view of CHOMPS entire organic social strategy, the rationale behind it, and how you can copy and paste bits and pieces for your own ecommerce brand.
What’s working in the world of influencer marketing today and how CHOMPS is interacting with their influencers of choice.
How to drive results from modern marketing strategies, like podcasting marketing and NFTs.

Kasey Moss is Brand Director at CHOMPS, snack sticks sourced from 100% grass-fed & finished beef and venison, paleo & whole30 approved, and certified gluten free.

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The Formula For Driving Results with User Generated Content (UGC) in 2022 with David Morneau

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Aug 2022 10:30:00 +0000

David Morneau joins the Wavebreak Podcast to break down what’s driving results behind the scenes of a micro-influencer marketing agency.

In this episode you’ll learn:

The marketing strategies David is seeing drive real, tangible results in 2022.
The realities of attribution in an omni-channel marketing environment, and why the solution is to treat attribution as a trend line.
The formula David is using today for successful TikTok marketing campaigns.

David Morneau is Managing Partner at inBeat Agency, a micro-influencer marketing agency that serves online brands to help them with their social media influencer marketing requirements.

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What's Working Now: Ecommerce Marketing with Dylan Kelley

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 Aug 2022 10:30:00 +0000

Join your host Dylan Kelley as he breaks down what’s actually working in ecommerce marketing.

In this episode you’ll learn:

How to maintain your composure as a brand owner, marketer, and/or operator, as the ecommerce market continues to evolve at an overwhelming pace.
The strategies that continue to provide reliable results right now, despite recent iOS updates, slow summers, and algorithm changes.
How to set your brand up for success, double down on opportunity, and prepare for a Q4 you can be proud of.

Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.

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How Today’s Brands Are Leveraging A.I. To Improve Their Marketing with Shanif Dhanani

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Jul 2022 10:30:00 +0000

Shanif Dhanani joins the Wavebreak Podcast to help shed light on what A.I. can actually tell you about your marketing strategies, and what A.I. use cases marketers need to be paying attention to in 2022.

In this episode you’ll learn:

How brands can leverage A.I. to improve their marketing today, no matter how big or small they are.
The true optimal winback windows for customers—and why it’s a shorter window than you might think.
The actionable marketing insights you only learn from building with A.I., and how they can apply to any brand.

Shanif Dhanani is Founder and CEO at Apteo, a company using customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.

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Why Your Competitors Are Curious About Live Video Shopping with David Mauer

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Jul 2022 10:30:00 +0000

David Mauer joins the Wavebreak Podcast to talk about new marketing strategies brands are using to get ahead of their competition.

In this episode you’ll learn:

Why interactive video shopping could be the strategy that picks up traction in the competitive world of ecommerce.
How you can be an early adopter to live video shopping, including how to staff it, ROI estimates, and specific tactical examples that are seeing incredible results right now.
What David’s learned about omnichannel ecommerce, and bigger picture omnichannel marketing strategies, while working on HiTouch.

David Mauer is the Founder and CEO at HiTouch, a company supercharging sales and brand loyalty by connecting to customers over live video shopping.

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How To Take Your Independent Brand Public with JuE Wong

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Jul 2022 10:30:00 +0000

This week’s episode of the Wavebreak Podcast showcases an incredible interview that took place on our sister podcast, Glam and Grow.

Hosted by Takara Sewitt, Glam and Grow interviews leaders at beauty, fashion, and lifestyle brands. She dives into their stories, lessons learned, and perspectives on the changing industry.

In this episode, JuE Wong joins the Glam and Grow Podcast to talk about:

The benefits that a social media presence offers brands, and the drawbacks you don’t hear discussed nearly as often.
OLAPLEX’s approach to managing the supply chain, and the residual effects caused by the pandemic that are still haunting brands.
How JuE approaches leading one of the largest hair care brands in the world, including how she took the company public, and everything in between.

JuE Wong is CEO at OLAPLEX, a brand focused on repairing extreme damaged hair using the OLAPLEX patented system.

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Scaling Your D2C Brand from $0 to $1 Million in 90 days with Lucas Lappe

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Jul 2022 10:30:00 +0000

Lucas Lappe joins the Wavebreak Podcast to share what he’s learned co-founding several successful, uniquely interesting companies.

In this episode you’ll learn:

How Lucas scaled a D2C brand from $0 to $1 million in just 90 days.
What he’s learned running an agency responsible for propelling a lot of high growth D2C brands.
Supply chain, manufacturing, strategy, and the foundational basics every founder should know about before they launch their next brand.

Lucas Lappe is Co-Founder and Head of Product at Doris Dev, a team of product development experts who lead projects from idea to market, and beyond.

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How To Build A Loveable Brand That Connects With Your Audience with Michael Wieder

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Jun 2022 10:30:00 +0000

Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing’ over all else.

In this episode you’ll learn:

How Michael approaches product seeding with celebrities and influencers by treating them like family.
How Lalo tripled the size of their distributed team without hurting their family-first ethos.
How to think about marketing holistically and better relate to your audience by talking to your customers.

Michael Wieder is Co-Founder, President, and CMO at Lalo, a company making baby and toddler products you’ll be proud to own.

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How to Out-Strategize Your Ecommerce Competition with Chad Meyerson of Roolee

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Jun 2022 10:30:00 +0000

Chad Meyerson joins the Wavebreak Podcast to share everything from developing non-conventional ecommerce strategy that converts, to how he’s managing supply chain challenges in 2022.

In this episode you’ll learn:

How Chad handles inventory challenges and unpredictable supply chain surprises.
Everything you need to know about implementing a ‘try before you buy’ program that ships customers’ orders for free and only charges customers for the products they keep.
Why ‘thinking like a marketer’ leads to poor retention marketing programs, how Chad learned this working in the travel industry, and what he’s doing to fix it at ROOLEE.

Chad Meyerson is CEO at ROOLEE, a women's clothing brand inspiring self-love and genuine sisterhood.

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Selling The Secret Hair Care Tactics of Fashion Week Models with Colm Mackin

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Jun 2022 10:30:00 +0000

Colm Mackin joins the Wavebreak Podcast to break down how he and his wife grew an interesting idea few people were thinking about into a successful business.

In this episode you’ll learn:

The details behind Colm’s previous career structuring investments for hedge funds and Helen’s previous career as a competitive hair stylist.
The story from Fashion Week that led him and his wife to starting Act + Acre.
The flywheel responsible for generating 150 pieces of press (so far) this year.

Colm Mackin is Co-Founder and CEO at Act + Acre, a modern hair care wellness brand that exists to make you think differently about the health and care of your hair.

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Building Modern Luxury D2C Brands with Natanel Bigger

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Jun 2022 10:30:00 +0000

Natanel Bigger joins the Wavebreak Podcast to share the playbook he uses to build modern luxury brands.

In this episode you’ll learn:

How Nate’s unique background building some of the most well known brands in the world has helped him scale Monpure London.
What modern luxury brands look like in 2022, how they’ve evolved over the years, and how luxury brands can compete with D2C brands that utilize heavy discounting.
What channels and distribution strategies Nate relies on to build luxury brands, and how they differ from the traditional D2C playbook.

Natanel Bigger is Founder at Monpure London, the leading scalp and hair health experts, with results-driven products backed by scientists.

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Authentic Social Media Marketing That Actually Works with Ana Santos

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 May 2022 10:30:00 +0000

Ana Santos joins the Wavebreak Podcast to share her process behind developing a sticky, authentic voice on social media.

In this episode you’ll learn:

How brands can be themselves on social media without sounding fake.
How Ana manages to generate engagement and drive word-of-mouth across Twitter, TikTok, Instagram, and more.
How to find relevant fandoms from within your follower base to join conversations (and inside jokes) your followers are already having with each other.

Ana Santos is responsible for running all things social media at Burger King. Ana’s work has been featured in Adweek, Ad Age, The New York Times, and more.

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Scaling An Ecommerce Brand From 0 to 140+ Employees with Chip Overstreet

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 May 2022 10:30:00 +0000

Chip Overstreet joins the Wavebreak Podcast to share how he parlayed his previous experience in ecommerce into scaling Spiceology to over 140 employees.

In this episode you’ll learn:

How his previous ecommerce experience prepared him for rapid growth at Spiceology
How to build a team the right way, including when to level up your leadership team
The approach Spiceology took to differentiate marketing through product

Chip Overstreet is CEO at Spiceology, a company on a mission to eliminate dull flavors from the kitchen. Experiment with flavor using their 300+ fresh ingredients and bold spices.

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How To Scale Your Ecommerce Brand 1 Week At A Time with Vincent Bradley

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 May 2022 10:30:00 +0000

Vincent Bradley joins the Wavebreak Podcast to reveal several systems he relies on to ensure his business experiences automatic growth.

In this episode you’ll learn:

The KPIs Vincent cares about most while running Proper Wild as a data driven brand, and how that affects his approach towards future growth.
Concrete tactical examples on how to scale your ecommerce brand, including how to hire a co-founder.
The exact process Vincent uses to iterate and improve Proper Wild on a weekly basis, and how you can steal the blueprint for your own brand.

Vincent Bradley is Co-Founder at Proper Wild, powerful, plant-based energy shots that care about your health. Long-lasting energy with no crash, clean ingredients, brain power and reduced jitters.

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Mental Models for Discovering High Potential Ecommerce Startups with Andrew Case

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 May 2022 10:30:00 +0000

Andrew Case returns to the Wavebreak Podcast to break down notable events in ecommerce from Q1, how he’s thinking about the future of ecommerce, and the systems behind launching a successful ecommerce brand in 2022.

In this episode you’ll learn:

How ecommerce brands are dealing with selling out of stock, and why the messaging in your marketing can make all the difference in how customers respond.
How operators like Andrew are thinking about the current state of ecommerce as we close up Q2 2022.
The mental models Andrew uses to find high potential ecommerce startup ideas.

Andrew Case is Co-Founder at Noonbrew, an iced tea with 19 superfoods designed to increase natural energy, boost digestion, and enhance focus.

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Scaling to Millions in Revenue Without Any Real Marketing with Matthew Jung

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 May 2022 10:30:00 +0000

Matthew Jung joins the Wavebreak Podcast to share strategy and tactics behind the massive success of Last Crumb, a luxury cookie company that approaches marketing differently than most.

In this episode you’ll learn:

Why they use a ‘drop’ model instead of a traditional ‘always on’ ecommerce model
How they scaled from 0 to 40 employees (and what they learned about team building in the process)
How Last Crumb managed to generate millions in revenue without any real marketing efforts

Matthew Jung is CEO at Last Crumb, luxury handmade cookies baked in weekly limited batches and delivered nationwide.

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How a Dorm Room Experiment Led to Millions in Revenue with Eric Wu

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Apr 2022 10:30:00 +0000

Eric Wu joins the Wavebreak Podcast to share everything he’s learned from growing Gainful: from marketing to hiring to product to supply chain.

In this episode you’ll learn:

How the first Gainful product was concocted inside a tupperware container in Eric’s dorm room.
Why you won’t find an ‘add to cart’ button on the Gainful website. Hint: it’s intentional.
The actions responsible for Gainful’s success as a VC-backed leader in the space with over 25 employees.

Eric Wu is Co-Founder at Gainful, protein powder that is personalized for your body, weight loss, and fitness goals.

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Bespoke Post: Scaling to 300,000 Subscription Box Subscribers with Alvaro De La Rocha

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Apr 2022 10:30:00 +0000

Our guest today has helped grow Bespoke Post, a subscription box company, to over 300,000 paying customers.

Alvaro De La Rocha joins the Wavebreak Podcast to explain how he leads a team handling massive revenue in the most effective way possible.

In this episode you’ll learn:

What happened between the time Alvaro joined the company as Employee #2 as a do-it-all marketer (10 years ago!) to becoming CMO today.
How marketing has changed over the last 10 years—and what’s stayed the same.
How Alvaro, and Bespoke Post as a company, are thinking about the future.

Alvaro De La Rocha is CMO at Bespoke Post, goods and guidance delivered in a monthly box of awesome – plus a full shop of uniquely cool products.

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From Zero to 10,000 Customers in Under 6 Months with Andrew Case

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Apr 2022 10:30:00 +0000

Our guest today is fresh off launching an ecommerce business from scratch in 2021—and his brand already has over 10,000 customers!

Andrew Case joins the Wavebreak Podcast to walk us through what it’s really like to launch an ecommerce brand from scratch in 2022.

In this episode you’ll learn:

What is Noonbrew, how did it acquire paying customers so fast, and what you need to do to see similar success on your own ecommerce startup.
How to navigate the extremely competitive ecommerce landscape in 2022 and why a ‘glass half-full’ attitude is non-negotiable.
What every ecommerce brand needs to know about supply chain management in the post-pandemic landscape.

Andrew Case is Co-Founder at Noonbrew, an iced tea with 19 superfoods designed to increase natural energy, boost digestion, and enhance focus.

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Scaling A Consumer Brand Beyond Facebook & Paid Social with Sunday Scaries

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Apr 2022 10:30:00 +0000

Mike Sill and Beau Schmitt join the Wavebreak Podcast—in the first episode ever to feature 2 guests—to cover everything from podcast marketing as a consumer brand, to big picture branding, and everything in between.

In this episode you’ll learn:

The story of how Mike and Beau went from running a boring restaurant to launching a CBD brand.
Why Mike and Beau resorted to using their moms’ Facebook accounts prior to getting kicked off Facebook entirely.
How to scale a brand while prioritizing marketing channel diversity, and why it might be the best thing you can do for the long term health of your business.

Mike Sill and Beau Schmitt are Co-Founders of Sunday Scaries, a company providing stress relief products with CBD and vitamins.

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Growing Fur to Multiple 8-Figures in Revenue with Lillian Tung

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Mar 2022 10:30:00 +0000

Lillian Tung joins the Wavebreak Podcast to break down how she went from getting doors slammed in her face to running a company doing 8-figures in revenue.

In this episode you’ll learn:

The polarized “you’re genius” or “you’re crazy” response Lillian faced when initially trying to launch a pubic hair care product line.
Why investing in PR was one of the first, and most valuable, moves Fur made in creating legitimacy for their brand.
The strategies Fur is using to grow and scale past the 8-figure mark

Lillian Tung is Co-Founder at Fur, a company making clean products that hydrate skin, soften hair, and eradicate ingrowns from head to toe.

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Building and Scaling “Crazy” Real Life Organic Chocolate Factories with Scott Kucirek

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Mar 2022 10:30:00 +0000

Scott Kucirek joins the Wavebreak Podcast to share why he got into the candy business, the rise of OCHO candy, and how the company survived 2020 despite being within 1-2 weeks of bankruptcy for the entire year.

In this episode you’ll learn:

How Scott evolved from a complete beginner with zero experience in the chocolate industry to running a chocolate company.
Why the candy market has traditionally been so slow to innovate, and how the recent influx in consumer choice is making your taste in chocolate more sophisticated.
Why a top candy executive told Scott “this is the craziest setup I’ve ever seen” after getting a tour of the OCHO candy factory.

Scott Kucirek is CEO at OCHO Candy, organic and fair trade certified chocolate candy, made with love.

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Developing Your Company into a True Omni-Channel Brand with Jurrien Swarts

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 Mar 2022 10:30:00 +0000

Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life.

Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success.

In this episode you’ll learn:

How Jurrien went about inventing a brand new product without any experience in product development.
Why a narrow focus on single channeling marketing has led to disaster for certain brands, and why omni-channel marketing is so important.
Why Jurrien feels transparency and authenticity are key ingredients when building a company for millennial and Gen Z consumers.

Jurrien Swarts is Co-Founder and CEO at Stojo, a company committed to designing earth-conscious, sustainable products that make it easier to live sustainably.

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Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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How NOMATIC is Thinking About Growth in 2022 with Jacob Durham

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Mar 2022 11:30:00 +0000

Our guest today managed to strategically steer his company towards one of their most profitable years ever—in the middle of a pandemic, as a travel brand!

Jacob Durham joins the Wavebreak Podcast to break down NOMATIC’s growth as a company, and fill us in on what’s happened since his co-founder Jon Richards was last on the Wavebreak Podcast.

In this episode you’ll learn:

The emergency steps NOMATIC took to navigate the pandemic as a travel brand, why 2021 was even worse than 2020, and why Jacob’s optimistic about 2022.
The exact tool NOMATIC uses to drill down on attribution, leading to their most efficient ad spend ever.
How calling their customers led NOMATIC to shift the messaging they use in their marketing materials.

Jacob Durham is CEO and co-founder at Nomatic, a company creating minimalist products like travel bags, backpacks, watches, notebooks and wallets.

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Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

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Sponsored by Klaviyo

Leaving Harvard and Scaling A Sustainable D2C Wine Brand with Kristin Olszewski

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Feb 2022 11:30:00 +0000

Our guest today is a Harvard Medical School dropout turned sommelier!

Kristin Olszewski joins the Wavebreak Podcast to share the unique journey she took on the way to founding Nomadica, and the moves she’s made since then to grow the company into an exciting D2C brand.

In this episode you’ll learn:

Kristin’s favorite part about being a sommelier and how that led to founding Nomadica
Why their D2C channel has already grown 50% after only recently launching
What it’s like to approach influencer marketing as a wine brand

Kristin Olszewski is Founder and CEO at Nomadica, a premium modern wine company focused on sustainable alternative packaging.

Join Our Private Email List

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

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Sponsored by Klaviyo

How Graza Launched Last Month And Sold Out Without Paid Social with Andrew Benin

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Feb 2022 11:30:00 +0000

Our guest today launched a business last month, and already their entire inventory is sold out!

Andrew Benin joins the Wavebreak Podcast to walk us through exactly how they did it.

In this episode you’ll learn:

What Andrew learned working for Warby Parker, Casper (employee #7), and Magic Spoon.
How much branding costs for new DTC startups and how much you should spend on your PR agency.
The ‘no-ad spend required’ strategy they used to sell out month 1 after launching.

Andrew Benin is Co-founder and CEO at Graza, the only olive oil you need.

Join Our Private Email List

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

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Growing VitaCup to $23 Million/Year with Brandon Fishman

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 Feb 2022 11:30:00 +0000

Brandon Fishman joins the Wavebreak Podcast to walk us through the formula behind VitaCup’s success.

In this episode you’ll learn:

What Brandon learned from running an agency before founding VitaCup
Several unique ideas on how you can decrease CAC
How to build a brand that thrives in today’s marketplace

Brandon Fishman is Founder and CEO at VitaCup, a company adding vitamins and superfoods to make healthy coffees and teas that boost metabolism, energy, and focus.

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Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

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The D2C Guide to Email and SMS for 2022 with Dylan Kelley

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Feb 2022 11:30:00 +0000

Join your host Dylan Kelley as he takes a deep dive on the state of ecommerce today, why brands continue to double down on email marketing, and how your brand can learn from the mistakes your competitors are making when they first attempt to lean into email marketing.

In this episode you’ll learn:

The D2C marketing trends your brand can’t afford to ignore in 2022
The simplest strategy with the highest ROI that you’re probably writing off (hint: talk directly to your customers)
The most common pitfalls brands make when doubling down on email and SMS

Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.

Join Our Private Email List

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

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Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by Klaviyo

The Marketing Blueprint for Launching a Trusted Women’s Health Company with Julie Sawaya

dylan@wavebreak.co (Dylan Kelley) — Mon, 31 Jan 2022 11:30:00 +0000

Julie Sawaya joins the Wavebreak Podcast to share how Needed leveraged partnerships and influencer marketing to increase consumer trust in their product—without paying them a dime!

In this episode you’ll learn:

The authentic trust-first approach Needed used to build a sense of community with their marketing and product vision among practitioners.
Why they reverse engineered the entire business even prior to launching Needed.
How Needed was able to grow so fast, despite the serious challenges presented by iOS 14 and iOS 15 updates.

Julie Sawaya is co-founder of Needed, a nutrition company on a mission to empower women to understand and meet their needs before, during, and after pregnancy.

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The 2022 Crash Course on Referral Marketing with Raul Galera from ReferralCandy

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Jan 2022 11:30:00 +0000

Raul Galera joins the Wavebreak Podcast to share everything you need to know about referral marketing in 2022.

In this episode you’ll learn:

The surprising results you can expect from a proper referral program.
How to start diversifying your marketing mix by asking for referrals (the right way).
The tools, tricks, and tips behind launching a primed referral marketing program in 2022.

Raul Galera is Chief Advocate at ReferralCandy, a referral program that runs itself.

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The Biggest Untapped Ecommerce Marketing Opportunities for 2022 with Dylan Kelley

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Jan 2022 11:30:00 +0000

Your host, Dylan Kelley, shares his short list of the biggest untapped ecommerce marketing opportunities brands need to take advantage of in 2022.

Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.

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How To Better Leverage Affiliate Marketing for Ecommerce Brands in 2022 with Tye DeGrange

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 Jan 2022 11:30:00 +0000

Tye DeGrange joins the Wavebreak Podcast to break down what every ecommerce brand needs to know to drive better results from affiliate marketing.

In this episode you’ll learn:

The current state of affiliate marketing in 2022: everything you need to know to run a successful affiliate program.
How you can better leverage affiliate marketing as a channel, and why it’s important to know what’s changed since 2020/2021.
Upcoming changes to the affiliate landscape you can expect (and start preparing for) in 2022.

Tye DeGrange is Founder of Round Barn Labs, a team of growth marketing agency experts.

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Growing D2C Channels and Thriving on Amazon with Hector Gutierrez

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Dec 2021 11:30:00 +0000

Hector Gutierrez joins the Wavebreak Podcast to talk about growing direct-to-consumer channels, climbing the Amazon rankings, and benefiting from brand partnerships.

In this episode you’ll learn:

The surprising start JOI had in becoming the product it is today.
The 80/20 tactic JOI employs to boost AOV with minimal effort.
The steps JOI takes to compete and differentiate on the Amazon marketplace.

Hector Gutierrez is CEO at JOI, a company creating plant milk concentrates made from single, whole ingredients, with zero preservatives or added sugar.

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2022 State of Ecommerce Marketing with Jeremy Horowitz

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Dec 2021 11:30:00 +0000

Jeremy Horowitz joins the Wavebreak Podcast to talk about what brands must know about the ecommerce marketing landscape as we head into 2022.

In this episode you’ll learn:

Trends likely to appear in 2022 based on ecommerce data from 2021, and how you can start prepping your brand for the new year.
The ecommerce innovation dilemma: why you only have 4-5 months before competitors start copying your unique products.
Jeremy’s terrifying hot take on the state of ecommerce marketing in 2022.

Jeremy Horowitz is Director of Marketing at DaaSity, an analytics platform empowering merchants with sales analytics, product analytics, business analytics, reporting, and more.

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How To Increase Your AOV by 20% With Donation Driven Marketing

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Dec 2021 11:30:00 +0000

Our guest today has been making waves throughout the Shopify ecosystem with a unique way to drive higher AOV.

Andrew Foreman joins the Wavebreak Podcast to reveal why donation-based incentives often perform better than discount-based incentives.

In this episode you’ll learn:

How to stop the race to the bottom typical of heavy discounting strategies, yet still meaningfully increase sales.
The problems with half-baked charity schemes like “we’ll donate X% of revenue” and why consumers are skeptical.
The must-use discount flow that even Andrew recommends you keep using—it just performs too well!

Andrew Foreman is Founder and CEO at Givz, an API-powered platform that gives brands a way to convert discounts into donations.

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The Modern Day Cannabis Marketing & Positioning Playbook

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Dec 2021 11:30:00 +0000

Our guest today is CMO of the largest edibles manufacturer in North America.

Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he’s built over a decade of working within the heavily regulated cannabis space.

In this episode you’ll learn:

How the customer profile of cannabis users differs from mainstream opinion, and why that matters.
The strategies Wana Brands is currently using to successfully position themselves top of market—and why your brand should be taking another look at swag.
A 2022 cannabis industry outlook: the future of the cannabis industry from a marketing point-of-view.

Joe Hodas is CMO at Wana Brands, North America's #1 Edible company with operations across the United States.

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Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Top Growth Mistakes To Avoid in 2022 For DTC Brands

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Nov 2021 11:30:00 +0000

Our guest today is Founder and President of a conversion rate optimization agency responsible for serving massive brands, like Nike, Xerox, and Adobe.

Jon MacDonald joins the Wavebreak Podcast to share everything he’s learned about growth while running a conversion rate optimization agency for 12 years, and how much of that will matter during unprecedented times in 2022.

In this episode you’ll learn:

The highest frequency conversion rate killers that Jon and his team consistently find when tearing down a new client’s ecommerce website.
Why tactics are more relevant than you think, but still take a backseat to core tenants and philosophies.
How prioritizing user experience could lead to more unexpected growth than chasing the latest trends and tools.

Jon MacDonald is Founder and President of The Good, a conversion rate optimization firm turning browsers into buyers for some of the world’s largest brands.

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Sponsored by Klaviyo

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

The Marketing Metrics That Actually Matter From A $200M+ Revenue Brand with Alex Weinstein from Hungryroot

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Nov 2021 11:30:00 +0000

Alex Weinstein joins the Wavebreak Podcast to talk about the marketing strategies he employs at Hungryroot, a one-click grocery experience that pulled $200 million in revenue this past year.

In this episode you’ll learn:

How Hungryroot better understands its customers through a simple quiz that builds a powerful base for their entire data driven approach.
Which metrics actually matter to your marketing success, and why human economics are the “most important thing” to data driven marketing.
How to actually leverage data to challenge assumptions and build your business, rely less on expensive advertising, and zig when everyone else zags.

Alex Weinstein is Chief Digital Officer at Hungryroot, your personal grocer, delivering modern, healthy food with recipe and meal planning support.

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Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Mastering Retail Without Any Prior Experience with Sterling Jones

dylan@wavebreak.co (Dylan Kelley) — Mon, 15 Nov 2021 11:30:00 +0000

Our guest today learned the ins and outs of retail by taking action, despite not having any prior retail experience.

Sterling Jones joins the Wavebreak Podcast to share the story of how Jojo’s Chocolate—a brand he co-founded with his own Mom—grew into a retail success.

In this episode you’ll learn:

The story of how Jojo—Sterling’s Mom—created Jojo’s Chocolate in an effort to satisfy her own sugary cravings whilst battling cancer.
The priceless retail lessons Sterling learned firsthand, like printing barcode labels that were too small for grocery store clerks to scan.
How ‘understanding your customer’ can be a true competitive edge, and how to actionably implement.

Sterling Jones is a co-founder of Jojo’s Chocolate, deliciously low-sugar dark chocolate made by Momma Jojo while fighting cancer and sugar cravings.

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Sponsored by Klaviyo

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

EoY Marketing Playbook & 2022 Sneak Peek with Dylan Kelley

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Nov 2021 11:30:00 +0000

2021 is already 85% over. What’s your strategy for 2022 looking like?

Your host, Dylan Kelley, goes solo on today’s podcast to share his top recommendations on how to set your brand up for record levels of success in 2022.

In this episode you’ll learn:

Why you might be wasting time if you’re not focusing on acquiring customers or remarketing to existing customers.
An actionable strategy you can implement based around treating your top 10% of customers as loyalty.
The self-sabotaging mistake brands are making when launching a new product, and how you can avoid it.

Dylan Kelley is CEO of Wavebreak, a boutique ecommerce marketing agency aimed at helping brands maximize long-term profitability with advanced email and SMS marketing services.

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Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by Klaviyo

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

The Future of Ecommerce Marketing with Kady Srinivasan

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 Nov 2021 10:30:00 +0000

Our guest today was a key player in growing a smart baby monitor company from 50 million dollars to over 100 million dollars—during the pandemic.

Kady Srinivasan joins the Wavebreak Podcast to talk about how she’s applied her experience working brand-side to her new SVP of Marketing role at Klaviyo, and what she’s telling Klaviyo customers about how they should be reacting to the current marketing landscape.

In this episode you’ll learn:

What to do when marketers are anxious, playbooks aren’t working, and brands need massive change in response to a fluid marketing landscape.
Why Kady agrees you don’t just need to have an email program, you need to have a best-in-class email program, and a real example of what that looks like.
How building a system that personalizes experiences at scale via email is leading to a 122x return from email for Klaviyo customers.

Kady Srinivasan is the SVP of Marketing at Klaviyo and comes off of the heels of running ecommerce marketing for Owlet, a direct-to-consumer smart baby monitor company, which she helped to grow from 50 million dollars to over 100 million dollars during the pandemic. Prior to that, she ran marketing for Dropbox and Electronic Arts.

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Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Your 2021 Tactical Guide to BF/CM Email & SMS Campaigns

dylan@wavebreak.co (Dylan Kelley) — Thu, 28 Oct 2021 10:21:39 +0000

Maximize your Q4 revenue with this step-by-step email and SMS strategy the Wavebreak Team has been optimizing since 2016.This is a snippet of a recent webinar featuring Dylan Kelley, CEO of Wavebreak.

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Wavebreak

Sponsored by Klaviyo & Okendo

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Marketing Channels You Forgot About Are Crushing in 2021 with Teri Levy

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Oct 2021 10:30:00 +0000

Our guest today reveals the success she’s found diversifying her brand’s marketing strategy by testing unconventional channels most brands haven’t touched in years.

Teri Levy joins the Wavebreak Podcast to educate us on everything she knows about growing and building powerful marketing diversification strategies in response to the depreciation of third-party pixels.

In this episode you’ll learn:

The list growing strategies Teri uses to navigate a heavily regulated CBD industry—and what she really thinks about leveraging giveaways.
Why Teri considers Facebook ‘the elephant in the room’ and why she’s excited to shift Prima’s budget away from Facebook ad spend.
The exact marketing channels her testing has revealed to be undervalued in 2021. Did she really say programmatic advertising?!

Teri Levy is Head of Ecommerce and Digital Marketing at Prima, a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals.

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Links Mentioned

Sponsored by Klaviyo

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Holiday Marketing Q&A

dylan@wavebreak.co (Dylan Kelley) — Thu, 21 Oct 2021 14:14:10 +0000

Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy.

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Sponsored by Klaviyo & Okendo

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Birddogs: Behind The Scenes Marketing & Product Strategy with Cael Schwartz

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Oct 2021 10:30:00 +0000

Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men’s D2C fashion brands.

Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand completely in-house.

In this episode you’ll learn:

Why it’s so easy for Birddogs to decide what product to launch next, and exactly what that decision process looks like.
How Cael manages to invite up to 100 real customers into his office over a weekend, the questions he asks them, and how that influences Birddog’s next moves.
What it looks like behind-the-scenes at a brand completely dedicated to pumping out in-house creative.

Cael Schwartz is Head of Product at Birddogs, a company dedicated to creating the most comfortable shorts on planet earth.

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The Q4 2021 Guide To Landing Pages with Famous

dylan@wavebreak.co (Dylan Kelley) — Thu, 14 Oct 2021 10:02:24 +0000

In this episode, Dylan interviews Danielle from Famous, a leading landing page platform. Danielle reveals how brands are leveraging a “social commerce” strategy along with landing pages to reduce CAC and drive more revenue this holiday season.

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Sponsored by Klaviyo & Okendo

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

The BF/CM Email & SMS Strategy That Generated $1.75M In A Week with Dylan Kelley

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Oct 2021 10:30:00 +0000

Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years.

In this episode you’ll learn:

The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy.
Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.
How to handle shipping deadlines for 2021 without driving your customers crazy.

Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.

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The Q4 2021 Guide To UGC with inBeat

dylan@wavebreak.co (Dylan Kelley) — Thu, 7 Oct 2021 16:00:21 +0000

In this episode, Dylan interviews David from inBeat, a leading influencer marketing agency and platform. David reveals how brands like Soylent and Nordstrom are using micro-influencers to generate 100+ UGC assets/month to leverage on paid social.

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Sponsored by Klaviyo & Okendo

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Scaling Your Brand’s Socials The Right Way Vasa Martinez

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Oct 2021 10:30:00 +0000

Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021.

Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation.

In this episode you’ll learn:

How Growth Buster creates their content calendar, including how far out it’s scheduled, how they mix-in evergreen content with topical content, and whether they take a quality or quantity approach to social posting.
Why Vasa doesn’t buy into the traditional formula for measuring the effectiveness of social posts, and the alternative formula he uses as his gold standard.
What kinds of social content are working the best in 2021? Hint: It’s not video.

Vasa Martinez is Founder of Growth Buster, a digital + retail marketing agency and CMO of Outer Aisle.

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200th Episode Special

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Sep 2021 10:30:00 +0000

Today, Dylan talks about his favorite moments from past episodes of the podcast in our 200th episode special.

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Scaling From 0 To $1 Million Per Month In Less Than 6 Months with Daniel Hodgdon, CEO of Vegamour

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Sep 2021 10:30:00 +0000

Our guest today reveals how his case study meant to prove how big business could benefit from using higher quality ingredients quickly evolved into a business of his own pulling a million dollars per month.

Daniel Hodgdon joins the Wavebreak Podcast to talk about how he leveraged his non-conventional background into building and scaling Vegamour into a successful company.

In this episode you’ll learn:

How Daniel accidentally started Vegamour after getting frustrated with big businesses ignoring his advice to increase the quality of their products.
The exact strategy Daniel used to scale quickly with Facebook Ads.
Why choosing Vegamour’s first few products was a strategic decision, and what went into marketing the lash and brow serum first.

Daniel Hodgdon is Co-Founder and CEO of Vegamour, a holistic approach to hair wellness that incorporates clinically tested plant-based ingredients. Vegamour recently secured $80 million in minority growth investment from General Atlantic

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Emergency Pod: iOS 15 Launch Date & More

dylan@wavebreak.co (Dylan Kelley) — Thu, 16 Sep 2021 23:11:42 +0000

In this emergency podcast episode, you'll find out when iOS 15 is rolling out and everything you need to know.

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Advanced Segmentation Strategies to Maximize Email & SMS Revenue

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Sep 2021 23:15:49 +0000

If you want to remain competitive in today’s marketplace with high ad costs, you need a best-in-class email and SMS program. 'Good enough' isn't good enough anymore.

A key to a great email program is a great segmentation strategy. In today's episode, learn how to effectively segment and mistakes to avoid.

Today Dylan dives into segmentation strategy for a best-in-class email program.

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Q4 Email & SMS Marketing Strategy

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Sep 2021 10:30:00 +0000

In this episode Dylan Kelley, CEO at Wavebreak, shares everything you need to know about Q4 email and SMS marketing for 2021.

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How Olipop Leveraged CX to Grow 600% (And Beyond) in 2020 with Eli Weiss

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Aug 2021 10:30:00 +0000

Our guest today leveraged customer experience to grow Olipop 600% in 2020—and they’re on track to DOUBLE that this year.

Eli Weiss joins the Wavebreak Podcast to talk about how more companies could be hacking growth by practicing new school customer experience principles.

In this episode you’ll learn:

What exactly modern CX looks like, and how to make sure you’re not following a dated playbook unlikely to yield any results.
The logic behind the counterintuitive decision Eli made when he encouraged his growth team to add friction to the Olipop funnel.
Why keeping an open line of communication between Growth, CX, and Retention is essential to building an airtight brand.

Eli Weiss is Director of Customer Experience at Olipop, the soda you grew up sipping, but with the added benefit of microbiome and digestive health support.

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Structuring Your Team (And Your Tech Stack) for Scale with Steve Morales

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Aug 2021 10:30:00 +0000

Our guest today was a driving factor in remodeling how women’s premium fashion brand NYDJ operates under-the-hood.

Steve Morales joins the Wavebreak Podcast to share how you can start optimizing your team—and your tech stack—for scale.

In this episode you’ll learn:

How Steve quickly identifies weak points in a tech stack by starting at the top and looking for inefficiencies with “gravitational pull”.
Why most ecommerce brands would benefit massively from hiring a Google Analytics expert to clean up their GA account, instead of watching videos and mucking around themselves.
The exact team structure NYDJ relies on for all their marketing efforts—including a breakdown of what’s in-house and what’s not.
Why and how NYDJ made the switch from Salesforce Commerce Cloud to Shopify Plus.

Steve Morales is VP of Marketing at NYDJ, a women’s premium fashion brand made for every body, all shapes, all sizes, and all ages.

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Why Your CAC Doesn’t Matter with Jason Bornstein of Forerunner Ventures

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Aug 2021 10:30:00 +0000

Jason Bornstein joins the Wavebreak Podcast to talk about why he believes that modern brands will have a hard time finding success in the future if they make this simple mistake.

In this episode you’ll learn:

The data-driven strategies Jason used during his 5 years at Bonobos, managing acquisition and rapidly growing the brand
Why acquiring new customers online has become so difficult, and what Jason is recommending brands do about it
How investing in developing a strong loyalty strategy for your brand today can have a compounding effect down the line

Jason Bornstein is a Principal at Forerunner Ventures, where he works with startup founders across categories who are moving the needle toward good. Forerunner Ventures has invested in Direct Channel Pioneers like Bonobos, Dollar Shave Club, Glossier, Warby Parker, and more.

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Growth Patterns of the Fastest-Growing DTC Brands

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Aug 2021 10:30:00 +0000

In this episode Dylan Kelley (CEO at Wavebreak) covers what he's learned in the last 4+ years of hosting the podcast:

Growth patterns of the fastest-growing DTC brands to get to $10M then $100M (that you can steal)
Your marketing budget is broken (and how to optimize it for more growth in the next 90 days)
Top mistakes made by bootstrapped founder/CEOs that cost them millions in growth (from direct experience after 5+ years working directly with lots of successful and unsuccessful bootstrapped founder/CEOs)

Listen now!

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Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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How HydraFacial Became a Billion Dollar, Global Success

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Aug 2021 10:30:00 +0000

Learn how HydraFacial became a global success and billion dollar brand with Clint Carnell, CEO of HydraFacial.

This episode originally appeared on Wavebreak's Glam & Grow Podcast hosted by Takara Sewitt.

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Building Brands Around People (Instead of Tactics) with Topher Mallory

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Jul 2021 10:30:00 +0000

Our guest today shares how Mexacali Blues—an ecommerce and retail brand—deals with the ever-changing ecommerce landscape by focusing on people first.

Topher Mallory joins the Wavebreak Podcast to share why he prioritizes delivering experience to his customers (and his employees) instead of chasing trendy tactics.

In this episode you’ll learn:

Why Topher has made a habit of checking in on his employees with a simple “how are you?”, and the exact blueprint he uses to run high-morale internal meetings.
The steps Mexacali Blues has taken as a brand to double down on loyalty and delivering exceptional experiences to customers—both online and offline.
The unconventional thought process that led Mexacali Blues to start sending an astrology newsletter that boosted their email marketing numbers.

Topher Mallory is CEO of Mexacali Blues, a retail brand based in Maine that sells self-branded clothing, jewelry, accessories, home decor and gifts. Topher is also co-owner and co-founder of Split Rock Distilling, which also owns Royal Rose syrups.

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How CurlMix Grew To $1M+ Monthly Revenue

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Jul 2021 10:30:00 +0000

Learn how CurlMix was started with $100k won on a game show and scaled into an 8-figure brand.

CurlMix was funded with $100k co-founder Tim Lewis won on "Who Wants To Be a Millionaire".

Since that initial investment, CurlMix appeared on Shark Tank and hit $1M+ in monthly revenue.

This interview originally aired from Wavebreak's new podcast: Glam & Grow!

Hosted by Takara Sewitt, Wavebreak's Director of Brand Partnerships, she interviews leading fashion, beauty, and lifestyle brands every week.

Subscribe to the Glam & Grow podcast at glamandgrow.co

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Lessons Learned From Powering $100M+ with Email & SMS Marketing

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Jul 2021 10:30:00 +0000

Curious what we've learned running email & SMS programs for $100M brands?

Dylan Kelley, founder & CEO of Wavebreak, was recently interviewed on the eCommerce Townhall podcast with Jon Tucker.

He revealed Wavebreak’s most successful email & SMS strategies for 2021.

Join Dylan and Jon as they dive into advanced topics like:

- Flow Architecture

- Segmentation

- SMS Marketing

And really everything in between.

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The Current State of Paid Social: July 2021

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Jul 2021 10:30:00 +0000

Today we're covering what's been going on with paid social and paid search since the latest iOS 14 update.

My guest is Bobby Palmieri, CEO at Lilo Social. They run paid social and paid search for a number of high-growth DTC brands.

He shares what they've been seeing, how they've pivoted, and what they're focusing on this summer to prepare their strategy for Q4.

And before we get into the interview, I also cover a legal update to SMS that went into effect last week in Florida.

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[186] The Future of Landing Pages & Social Commerce

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Jun 2021 10:30:00 +0000

Our guest today spills behind-the-scenes insights about top performing landing pages he’s seeing as CEO of a no-code landing page builder.

Bob Braham joins the Wavebreak Podcast to talk about what types of landing pages are crushing in 2021—and which ones aren’t.

In this episode you’ll learn:

What ingredients make up an exceptional landing page, and how you can go about building one yourself—even if you don’t know how to code.
The stickiest landing page elements you can use to increase engagement.
How a next-level landing page can be a serious competitive advantage among low-effort, vanilla competition, increasing sales by as much as 35%.

Bob Braham is CEO of Famous, a mobile ecommerce experience platform in the Shopify space that helps merchants increase sales.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.In this episode, Dylan talks with Bob Braham from Famous.co about the future of landing pages, with an emphasis on mobile development.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

[185] The Future of Email & iOS 15

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Jun 2021 10:30:00 +0000

In this episode, Dylan covers the future of email and how to win with email in an iOS 15 world.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[184] Growing PopSockets to Over $200 Million in Sales

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 Jun 2021 10:30:00 +0000

Today on the show I'm joined by David Barnett, founder and CEO of PopSockets.

They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years.

Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets.

This episode is a replay from February 2020.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[183] Vanity Planet's High-Growth Playbook with Alex Dastmalchi

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Jun 2021 10:30:00 +0000

Almost a year ago today, I interviewed Alex Dastmalchi, Founder & CEO of Vanity Planet on my podcast.

Today I'm replaying that episode because it's one you can listen to again and again.

I've personally listened to it multiple times and every time I leave with new ideas and perspective.

If you want to learn how to grow a company fast and do it right, this episode is a must listen.

If you've already listened to it, I encourage you to listen to it again with your new perspective, now that it's 2021.

This episode of the Wavebreak Podcast is a replay from June 2020.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[182] This Owned Marketing Channel Is On The Brink Of Blowing Up

dylan@wavebreak.co (Dylan Kelley) — Mon, 31 May 2021 10:30:00 +0000

Our guest today is a true expert on an underrated marketing channel about to see massive growth: messenger marketing.

Nick Romaya joins the Wavebreak Podcast to talk about why now is the perfect time to get your foot in the door of messenger marketing.

In this episode you’ll learn:

How iOS 14 has affected messenger marketing and why the hype around it has actually created new opportunities for savvy marketers.
Which niches and demographics can’t afford to ignore messenger marketing any longer—because their competitors are CRUSHING with it!
The steps you should be taking today to prepare for upcoming explosive growth in messenger marketing once Instagram and WhatsApp compatibility is launched.

Nick Romaya is Head of Partnerships at Recart, a Shopify app designed to help you sell more with messenger marketing.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[181] Building & Buying Assets With Recurring Cash Flow with Connor Gross

dylan@wavebreak.co (Dylan Kelley) — Mon, 24 May 2021 10:30:00 +0000

Our guest today built an Amazon business that sold $2.4 million dollars of product in his free time while attending college. And then he sold it just before his graduation.

Connor Gross joins the Wavebreak Podcast to talk about his return to the world of entrepreneurial ecommerce.

In this episode you’ll learn:

How Connor dipped his toes into buying internet businesses by starting with a small tiny house blog that paid back his investment within 16 months.
The checklist of “must-haves” every business buyer must be aware of before they purchase an internet business from a stranger.
How you build a moat for your business by leveraging partnerships, not Facebook Ads.

Connor Gross currently owns and operates Respoke Collection, a place for car enthusiasts to get custom art of their own car.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[180] Scaling Your Ecommerce Brand Past $10M

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 May 2021 10:30:00 +0000

How does a 7-figure brand scale past 8-figure revenues?

Chase Clymer joins the Wavebreak Podcast to talk about how his agency Electric Eye does exactly this (and more) for their ecommerce clients.

In this episode you’ll learn:

How to break out of the 7-figure ceiling most brands run into when trying to scale revenue.
Why reaching the first million dollars in revenue might actually be more complicated than scaling from $1M to $100M.
The exact questions you need to ask during the discovery process before you attempt any of this.

Chase Clymer is the Co-Founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host Honest Ecommerce, a weekly podcast providing online store owners with honest, actionable advice to increase their sales and grow their business.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[179] How DUDE Wipes Scaled To $30M+ In Sales

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 May 2021 10:30:00 +0000

This company blew past $30M in revenue amidst a pandemic!

Sean Riley joins the Wavebreak Podcast to talk about how DUDE found success growing from a tiny bootstrapped company started by 4 longtime friends living in a small Chicago apartment.

In this episode you’ll learn:

The first step you need to take to bring your product idea to life—and why discovering “World of Wipes” was a key turning point.
How DUDE convinced manufacturers to take a risk on their company back before they were a household name.
Why getting listed on Amazon made it easier to convince brick and mortar stores to stock DUDE products.

Sean Riley is the Chief Executive Dude at DUDE, a bootstrapped company out of Chicago known for their DUDE wipes.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

[178] Scaling Chirp to $40M/Year With a Marketing Team of <10 People

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 May 2021 10:30:00 +0000

Chirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year.

Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool.

In this episode you’ll learn:

How a marketing positioning play paid off HUGE for Chirp, and what you can learn from it.
The email strategy template Brian borrowed from Dylan—before they even met—to make bank on Black Friday.
Why Brian’s Mom played a key part in developing Chirp’s Facebook marketing strategy.

Brian Nielson is the VP of Marketing at Chirp, a single-SKU bootstrapped back pain relief company that raised $1.2M on Kickstarter and appeared on Shark Tank.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[177] iOS 14.5

dylan@wavebreak.co (Dylan Kelley) — Thu, 29 Apr 2021 15:11:23 +0000

The new iOS 14 update is here...

In today's emergency episode, Dylan covers the latest iOS 14 update, the impact to ecommerce, and what you can do to strengthen your marketing mix.

Links Mentioned:

[176] This office furniture startup was nearly killed by COVID-19

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Apr 2021 10:30:00 +0000

Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down.

Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19.

In this episode you’ll learn:

The exact steps Branch Office Furniture took when working at the office was no longer an option for their entire target market.
How they turned things around—with an entirely new business model—by testing their funnel in a lean, low-risk manner.
Why they chose to retain their sales team with their entire world seemingly falling apart.

Sib Mahapatra is a co-founder of Branch, a venture-backed company building office furniture for the 21st century.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[175] Are you in business for the wrong reasons?

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Apr 2021 10:30:00 +0000

Most entrepreneurs come to this realization at some point. The sooner, the better.

Adi Gullia joins the Wavebreak Podcast to talk about the dilemmas entrepreneurs face when they shift their focus away from their business and onto their reason for chasing the goals they chase.

In this episode you’ll learn:

The exact moment Adi realized he was defining success incorrectly and what his new definition of success looks like.
How to catch yourself drifting away from your true goals in business before it’s too late to recover.
Why defining why you’re NOT in business might be more important than defining why you are.

Adi Gullia is a co-founder of Grace & Stella, a Canadian company focused on creating feel good moments through exceptional beauty products.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[174] The Ultimate Productivity Hack You’re Probably Ignoring

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Apr 2021 10:30:00 +0000

Have you made the realization that your quality of sleep is connected to your performance at work yet?

Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies.

In this episode you’ll learn:

80/20 tips towards having the best sleep of your life every night
What factors are actually essential to sleep (and which ones are overrated)
The next steps you can take right now to sleep better tonight

Matteo Franceschetti is the Founder and CEO of Eight Sleep. Founded in 2014, Eight Sleep has since raised over $76M in funding. Prior to Eight, Matteo co-founded and led two clean-tech companies.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[173] Why ‘Stickiness’ is the Antidote to Rising Competition and Growing Your LTV

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Apr 2021 10:30:00 +0000

Our guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14.

Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition.

In this episode you’ll learn:

How Dominique found incredible success taking a product-first approach to grow a single-SKU business founded by a husband and wife team.
Why ‘stickiness’ is the answer to rising competition and why you should spend even more time caring about LTV.
The logic behind her counter-intuitive decision to make it harder for customers to buy, and how that decision paid off huge.

Dominique Gagnon is a founding member and Chief Innovation Officer at Caldera + Lab, a clean prestige skincare brand.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[172] Advanced Strategies For Scaling Your Ecommerce Business in 2021

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Mar 2021 10:30:00 +0000

Whether you like it or not, if you’re a brand selling online, you’re going to have customers that buy from you that are going to Amazon looking for you.

In this episode Dylan and Andrew peel back the curtain to reveal what dozens of brands are doing differently to scale their ecommerce business successfully in 2021.

In this episode you’ll learn:

The most common misconceptions brands have about launching on Amazon
How your website and your Amazon presence can work in tandem to multiply results
Things about Amazon that businesses only optimizing for web don’t understand

Andrew Morgans is the founder of Marknology, an Amazon Brand Accelerator that’s worked with brands like Adidas, Nylabone, and Swiss to generate sales of over $200 million.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[171] How Industry Leaders Are Using Product Launches To Scale Past $100 Million

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Mar 2021 10:30:00 +0000

According to today's guest, product launches are your business.

Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue.

In this episode you’ll learn:

How to use product launches to scale to $100 million and beyond
Why optimizing for 'spikes' is crucial to launch success
Jeremy's #1 strategy for selling out of product launches (hint: it has to do with community)

Jeremy Horowitz is the host of the Messenger Mastermind. Jeremy previously helped propel Lumee, the phone case brand made famous by the Kardashians, into an industry leader.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[170] Scaling community into a multi-million dollar brand with Amy Miraflor, founder of Evy's Tree

dylan@wavebreak.co (Dylan Kelley) — Mon, 15 Mar 2021 10:30:00 +0000

Amy Miraflor has built the 'Supreme' brand equivalent for mom's.

Her clothes aren't streetwear, but when they drop new products they sell out the same day. And some customers even resell their hard to get products at a profit.

She's built an incredibly strong community that drives powerful launches and referrals.

Listen now to find out how.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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[169] 20 Years of Ecommerce with Edward Wimmer, co-founder of ROAD iD

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Mar 2021 11:30:00 +0000

Edward Wimmer co-founded ROAD iD with his father over 20 years ago.

They started their company as an ecommerce business when ecommerce was just beginning.

And they haven't just survived, they've thrived over the last 20 years, while many other early ecommerce businesses have come and gone.

In this interview Edward shares the timeless principles that keep ROADiD ahead of the pack - everything from technology to branding.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

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[168] Generating $400 Million For Top Brands With Build Grow Scale

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 Mar 2021 11:30:00 +0000

Today’s guest is an expert when it comes to leveling up ecommerce brands.

In this episode we’re joined by Matt Stafford, Co-Founder and Principal of Build Grow Scale.

Matt takes us behind-the-scenes to see what it looks like working with a ton of top brands and generating over $400 million in revenue for them.

We also cover how to scale a business without going crazy in this competitive marketplace, and how to build a culture and team that will really go to bat for you.

This one is a must listen.

Enjoy!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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BGS

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[167] The 8-figure Brand Shipping Orders From An Apartment With Jaxxon

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Feb 2021 11:30:00 +0000

Today’s guest left his work in marketing with the desire and drive to gain more from his daily work.

He went from being a marketing manager in NYC, to sleeping in his car in California, to co-founding an 8-figure ecommerce brand.

In this episode we’re talking with Josh Pierce, Co-Founder of Jaxxon.

We talk about his journey so far, and cover some topics such as:

-Insight on branding and marketing

-How they’ve been affected by the pandemic

-Their plans for 2021 and beyond

This one’s an interesting, inspirational story you don’t want to miss.

Enjoy!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Jaxxon

Email Josh Pierce: jp@jaxxon.com

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[165] The Profitable Turnaround of a 9-Figure Brand With AutoAnything

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Feb 2021 11:30:00 +0000

Today’s guest is an expert when it comes to building and scaling ecommerce brands.

In this episode I’m joined by Michael Epstein, CMO of AutoAnything.

AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki.

They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture.

Michael and Drew took over, and were able to quickly turn things around, become profitable, and establish a healthy work environment.

We talk about how they did it, including the organization changes made to the over 150 employee company.

As of late, they’ve been acquiring and building other brands.

And it all starts with culture.

Listen to this episode for secrets to growing strong, well-cultured brands.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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AutoAnything

PostPilot

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[164] How To Maximize What You Already Have With SplitBase

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 Feb 2021 11:30:00 +0000

We’ve been fortunate to watch ecommerce evolve over the years.

As brands and trends come and go, a few things have remained constant.

One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.

And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.

SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.

In this episode we cover topics such as:

- How to maximize the effectiveness of paid traffic

- The secrets of effective landing pages

- Optimizing websites and the biggest competitive advantage

And this all comes from Raphael’s data that he’s gathered and tested throughout the years, working with brands like Dr. Squatch, Kiehl’s, and more.

You don’t want to miss this one.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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This episode is sponsored by...

[163] Wilderness Guide To Market Leader With Peter Goodwin, Founder Of Groove Life

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Jan 2021 11:30:00 +0000

Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast.

In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin.

Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide.

Peter and his family we’re living so remotely that there wasn’t really a need for a car.

If they wanted to buy groceries, they’d have to jump in a plane and fly there.

While he loved the life of an Alaskan outdoor guide, he wanted to find a way to make some extra income.

So he started Groove Life, and has since grown it into a leader in their space with over 150 employees and a headquarters just outside of Nashville.

We talk about culture, hiring, why he landed on active lifestyle accessories, and some different ways he’s shifted his model throughout the years.

This episode will challenge you, but it’s an easy listen, and Peter shares some amazing insights.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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[162] 2021 Ecommerce Marketing Trends

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Jan 2021 11:30:00 +0000

Dylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way.

In this special episode, we cover:

Which Wavebreak clients grew the fastest and how they did it
Top trends facing ecommerce brands
Facebook ads in 2021
The impact of big retail on ecommerce in 2021

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

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Learn more about Wavebreak

This episode is sponsored by...

[161] Scaling Justin's to a $286 million exit with Justin Gold, Founder of Justin's

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Jan 2021 11:30:00 +0000

In 2004, Justin Gold was a vegetarian searching for a way to fuel his active lifestyle.

So he started making varieties of protein-packed nut butter, and now, he’s pretty much reinvented almond butter as we know it.

Today we’re joined by Justin Gold, founder of Justin’s.

In this episode we talk about his journey from starting in his kitchen, to raising money, recruiting talent, and ultimately exiting for $286 million.

We also talk about what his involvement with Justin’s looks like now, some of the products he enjoys the most, and his work in private equity.

Justin is someone who didn’t come from a typical business background and started something huge.

He’s a great reminder to be curious, and how sometimes the most important thing is simply getting started.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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[160] Founding and Growing Hint Water Into A Leading Beverage With CEO Kara Goldin

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Jan 2021 11:30:00 +0000

When Kara Goldin decided to adopt a healthier lifestyle, she had to cut a habit that had been a part of her daily life for years:

Diet Coke.

While searching for an alternative, she noticed the lack of healthy options on the shelves of her local Whole Foods.

So she decided to create her own.

Today we’re joined by Kara Goldin, Founder and CEO of Hint, Inc.

She went from a Diet Coke habit to creating one of the largest beverage companies in the world, with a huge presence both online and in-stores.

Kara now hosts the podcast The Kara Goldin Show, and published her first book, Undaunted: Overcoming Doubts and Doubters in October 2020, now a WSJ and Amazon Best Seller.

This is a great listen to bring in the new year with momentum and vision.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Hint

Kara Goldin's Book: Undaunted

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[159] Growing Outside Of Your Comfort Zone With Kyle Ewing From TerraSlate

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Dec 2020 11:30:00 +0000

The more you know your customers, the easier everything else becomes.

And ironically, some in the direct-to-consumer space seem to be afraid of communicating directly with their customers.

But the opportunity there is huge, and although it may require stepping out of your comfort zone, it’s a crucial step to growth.

In this episode we’re joined by Kyle Ewing, President and Founder of TerraSlate. He started with cold calls, going door-to-door, and is no stranger to stepping out of his comfort zone.

We cover things like:

-Funding your bootstrapped business

-How to generate quick revenue on the fly

-How he came up with the idea for TerraSlate paper

Feeling stuck? This might be what you need.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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TerraSlate Website

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[158] 2021 Vision with Hugh Thomas, Founder of Ugly

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Dec 2020 11:30:00 +0000

Paving your own lane doesn’t come easy. Especially in a crowded, competitive space.

But that’s exactly what the team over at Ugly has done, and in this episode we have CEO and Co-Founder of Ugly Drinks, Hugh Thomas.

They’re a great example of a brand being competitive and standing out in a crowded marketplace.

We talk about how they came up with their unique name, give examples of other well known brands that started with a unique name, and go in-depth about Hugh’s vision for the company.

Everyone wants to build a big, growing business, but true vision is much more intricate than that.

Hugh talks about vision in a way that makes you think bigger.

As we head into 2021, this is a great episode to get clear on your vision for yourself and your company.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Ugly Drinks

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This episode is sponsored by...

[157] Bootstrapping A Premium Brand With David Wolfe From Olivers

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 Dec 2020 11:30:00 +0000

It’s easy to follow the typical DTC playbook, but the ones who end up winning are the ones who break the rules.

In today’s episode we’re talking to David Wolfe, CEO and Founder of Olivers Apparel.

David gives us the perspective of a premium brand thriving in 2020, doing it their own way.

We talk about tips and tools for bootstrapping a business, growing it to 7-figures, along with his retail and marketing strategies going into 2021.

This episode acts as permission for business owners to do what they feel is right for their business, even if it means breaking the typical rules of the DTC playbook.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Olivers Apparel

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[156] From Landscaper to 5x Ecommerce Founder With 2 Exits

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Dec 2020 11:30:00 +0000

Just 5 years ago, Ian Schechter was working as a landscaper.

Now, he’s a serial ecommerce entrepreneur, owning and partnering in multiple 7-figure brands with 2 exits already under his belt.

On today’s episode he shares his formula for finding products, testing and scaling them in the marketplace, and doing it all without venture capital.

He breaks his formula down to the exact dollar amounts, time frames, and channels to utilize.

This is a great one for someone looking to launch more products, or even someone starting from scratch.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Ian Schechter Website

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[155] Crushing 2021 Creative With Liz Giorgi And Soona

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Nov 2020 11:30:00 +0000

In today’s episode we’re joined by Liz Giorgi, CEO and Co-Founder of soona.

We talk about timely topics like:

- Effective treads for creative heading into 2021

- Multi-channel marketing and what channels to focus on

- Nailing creative ecommerce images and video

We also dive into helpful topics like hiring, leading a team, running the books, and how to see the results you want.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Soona website

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[154] Scaling Schmidt’s Naturals To A 9-Figure Exit With Jaime Schmidt

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Nov 2020 11:30:00 +0000

10-years-ago, Jaime Schmidt started making natural deodorant in her Portland kitchen to sell locally at farmers’ markets.

Now, Schmidt’s Naturals can be found in stores all over the world.

In today’s episode we talk with Jaime about her journey with Schmidt’s Naturals, hiring, manufacturing, distribution, and much more.

This is a great listen for entrepreneurs all across the board.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Supermaker Website

Color Capital Website

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[153] Testing And Capitalizing On YouTube Top Of Funnel Ads

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Nov 2020 11:30:00 +0000

This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.

Brett Curry from OMGcommerce goes in-depth on YouTube ads with topics like:

- Why YouTube has plenty of opportunity

- Best type of YouTube ads to run

- Dialing-in now and going full throttle during Q4

To get access to 10+ recordings with industry leaders, visit Q4Method.com.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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OMGCommerce Website

OMGCommerce Guides

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[152] Web Push And Multi-Channel Marketing With PushOwl

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Nov 2020 11:30:00 +0000

Adam Walker from PushOwl tells you all you need to know about push:

- The importance of multi-channel marketing

- Web push vs. mobile push

- Engagement and retention tactics

To get access to 10+ recordings with industry leaders, visit Q4Method.com.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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PushOwl

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[151] Turn Refunds Into Exchanges This Holiday Season With Loop Returns

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Nov 2020 11:30:00 +0000

Tim Busa from Loop Returns talks everything returns, refunds, and exchanges including:

-Making gift exchanges easy

-Free shipping policies

-Incentives for exchanges and more purchases

To get access to 10+ recordings with industry leaders, visit Q4Method.com.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Loop Returns

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[150] Maximizing Conversions Using Live Chat With HelpFlow

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Oct 2020 10:30:00 +0000

This week, Jon Tucker from HelpFlow digs in to live chat, covering topics like:

- How live chat can save abandoned sales

- 3 places live chat can fit in to drive conversions

- Live chat examples and case studies

To get access to 10+ recordings with industry leaders, visit Q4Method.com.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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HelpFlow's Website

Schedule a Strategy Call with HelpFlow

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This episode is sponsored by...

[148] Conversational Commerce For BFCM With Gorgias

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Oct 2020 10:30:00 +0000

In this edition we talk with Billy McClennan from Gorgias about customer service topics like:

-The rise of mobile messaging apps

-An omni-channel approach to conversational commerce

-How to turn these conversations into sales

To get access to 10+ recordings with industry leaders, visit Q4Method.com.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Gorgias

Get Your 2nd Month Free with Gorgias

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This episode is sponsored by...

[147] Using Anticipation To Build Awareness And Loyalty With AfterShip

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Oct 2020 10:30:00 +0000

Today we speak with Joe Wyatt from AfterShip. He talks in detail about shipment topics such as:

-Taking advantage of the anticipation period

-Communicating ship status effectively

-Tracking page tips and examples

To get access to 10+ recordings with industry leaders, visit Q4Method.com.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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AfterShip

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This episode is sponsored by...

[146] On-site Optimization For Holiday E-commerce Success with Justuno

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Sep 2020 10:30:07 +0000

Today we're joined by Mat Bingham, who's sharing how to optimize our web traffic along with:

- On-site strategy for BFCM

- AI product recommendations

- The best way to grow your email and SMS subscribers

To get access to 10+ recordings with industry leaders, visit Q4Method.com.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Justuno

Free Trial of Justuno

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[145] Scaling Cuts Clothing To Multiple 8-Figures

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Sep 2020 10:30:13 +0000

Steven Borelli started Cuts Clothing back in 2016 with a Kickstater campaign and a mission to create the only shirt worth wearing.

Just four years later they’ve sold millions of shirts and built a strong brand as the comfortable, casual, professional shirt for entrepreneurs.

Steven and I go in-depth about the founding of Cuts, how he scaled the brand so quickly, along with actionable topics like:

- How to build a strong, premium brand

- How they manage cash flow and funding to keep growing

- Guiding principles and meeting cadence for staying on point with a growing team

This is a great talk with a great guy and a great brand.

You don’t want to miss this one!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

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Cuts Clothing Website

Cuts Clothing Instagram

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[143] Loyalty and Rewards Programs: Everything You Need To Know

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Sep 2020 10:30:04 +0000

Doubling down on retention is more important than ever.

Ad costs have increased and ROAS isn’t as strong as it used to be.

With BFCM on the horizon, it’s time to start thinking about loyalty and rewards programs.

This topic has never been more relevant and actionable, so today we’re replaying an episode Dylan did with Charlie Casey, co-founder and CEO of LoyaltyLion.

We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases, and how the most successful ecommerce brands are leveraging loyalty programs.

This episode has some crucial information you don’t want to miss!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Ecommerce Insights (Free App)

LoyaltyLion Academy

LoyaltyLion

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This episode is sponsored by...

[142] Establishing Your Framework and Building Your Culture

dylan@wavebreak.co (Dylan Kelley) — Mon, 31 Aug 2020 10:30:01 +0000

If you build a team without consciously building a team culture, you might end up with just a problematic assembly line.

You need to set the framework, guidance, expectations, meeting cadence…

Set the frame, win the game.

So what are the frames? How do we own them?

That’s exactly what McKenzie Bauer, the co-founder and CMO of Thread Wallets, and I talk about on this episode.

We also break down:

- Building a great culture that you and your team love.

- How to take a vacation (without the world ending).

- Tactical meeting schedules, cadences, and employee handbooks.

This is a big one you don’t want to miss!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Thread Wallets Website

McKenzie Bauer LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

[140] Reinventing The Wheel with Shark Wheel

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Aug 2020 10:30:11 +0000

Shark Wheel has literally reinvented the wheel.

And since then they’ve scaled into retail and beyond, including working with top sports teams, luggage companies, and even farm equipment.

In this episode I speak with Zack Fleishman, Co-Founder and COO of Shark Wheel, on how they’ve managed to capitalize on the abundance of opportunities that come with something as valuable as reinventing the wheel.

We also go over actionable topics like:

Their ecommerce strategy for 2020
How they come up with new products and balance it with staying focused on what’s already selling well
How they have landed top partnerships with sport leagues and brands
Their “free” press strategy that gets them national coverage
How they inspired NASA

And much more. Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Shark Wheel Website

Zack Fleishman LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

[139] How Top 100 Brands Produce Their Creative

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Aug 2020 10:30:17 +0000

Ever wanted to go behind the scenes with top brands and see how they produce their creative?

Joining me is Jazmin Alvarez, CEO of Pretty Well Beauty.

Prior to starting Pretty Well Beauty, she produced creative for brands like Ralph Lauren, Calvin Klein, Sephora, Fenty Beauty by Rihanna, Target, and more.

Now she runs Pretty Well Beauty using some of the insight she’s gained in her 10 years working on set as a Senior Photo Director and Casting Director.

In this episode, we dive into:

- How massive retail brands produce their creative and how you can translate it to your business.
- How Fenty Beauty changed the game and the groundbreaking campaign Jazmin worked on.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Pretty Well Beauty Website

Pretty Well Beauty Instagram

Jazmin Alvarez LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

[138] Cultivating A World-Class Ecommerce Customer Experience Model

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 Aug 2020 10:30:02 +0000

On today’s episode we’re diving into what makes an amazing customer experience and how to separate that from the typical online encounter.

I’m joined by Reggie Black, CEO of BetterWayHealth. He cares a lot about creating a Chick-fil-a or Ritz-Carlton experience with his ecommerce model, and even took his team to Ritz-Carlton for some on-site training.

We go over actionable topics like:

Tactical examples of what great customer experience looks like.
How Reggie’s taken what he’s learned from his training with companies like Ritz-Carlton and incorporated it into his team’s practices.
How he’s embedding these values into the culture of his company while maintaining quality as they scale.

This is an important episode you don’t want to miss.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Better Way Health Website

Traction: Get a Grip on Your Business by Gino Wickman

The Ritz-Carlton Leadership Center

Learn more about Wavebreak

This episode is sponsored by...

[137] Scaling to $20mm with Jon Richards of NOMATIC

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Jul 2020 10:30:18 +0000

Jon Richards co-founded NOMATIC with $0, a wallet, and a Kickstarter page five years ago. Since then, they’ve raised over $13 million through crowdfunding and grown NOMATIC to over $20 million in annual revenue.

In this episode we chat about:

How established brands can use crowdfunding to launch new products and raise funding and grow their customer base
The advertising strategies they used to scale beyond Kickstarter to over $20 million
How they’re marketing their travel-focused brand during a travel ban
Why they brought their video ads studio in-house

Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Create Launch Go website

NOMATIC website

Learn more about Wavebreak

This episode is sponsored by...

[136] How To Fix Your Analytics And Grow Your Brand Faster

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Jul 2020 10:30:05 +0000

In this episode we're diving even deeper into analytics-driven marketing and ecommerce growth.

I'm joined by Aidan Corbett, CEO of Wayflyer, who has been doing this for years. He comes from working with large online retailers and he knows how to turn data and analytics into action that grows brands.

In this episode we cover:

- How to maximize growth and profit as a bootstrapped ecommerce brand

- How to make your analytics accurate and understand where your traffic and sales are actually coming from

- Industry benchmarks to compare to your brand

- And other tips for balancing profit and growth to get you into the "sweet spot"

This is a super actionable, tactical episode you don’t want to miss.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Wayflyer Website

Aidan Corbett LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

[135] Predictable Growth Using Data-Driven Marketing Strategy

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Jul 2020 10:30:08 +0000

It’s way more simple to hit your next revenue target than you think.

Whether your target is $10 million or $100 million, the data will help you get there.

But we’ve heard that a million times, how do you actionably use data to scale your business to the next level?

It requires two things: 1) Mindset 2) Knowing which levers to pull and when.

That’s exactly what we chat about in this episode of the podcast featuring Rory McGonigle, co-founder of Smart eStrategy and Hiker Hunger Outfitters.

He grew his brand from zero to 7-figures within months using his love for data and has continued to scale it since.

Today’s actionable podcast brings topics like:

- How to fall in love with the numbers

- Benchmarks for traffic, conversion rates, revenue targets, and add to cart rates

- How to reinvest profit back into the business

- Scaling your business using the numbers and data

This is a must listen for those who want fast, data-driven growth.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Hiker Hunger Website

Smart eStrategy Website

Rory McGonigle LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

[134] TikTok For DTC Brands: Behind-The-Scenes of e.l.f. Cosmetics Viral TikTok Campaign

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Jul 2020 10:30:01 +0000

Movers+Shakers created the most-viral campaign ever on TikTok for e.l.f. Cosmetics, with consumers contributing 3 MILLION user-generated videos and 5 billion views.

Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter.

The original music track became so popular, they released it on Spotify & iTunes, and DJs played it in clubs. It racked up 20M+ streams.

In this episode, I'm joined by Evan Horowitz, co-founder and CEO of Movers+Shakers, the agency behind this successful campaign.

We cover TikTok fundamentals, success strategies for brands, and best tips for getting started.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Movers+Shakers Website

Movers+Shakers TikTok Webinar

Movers+Shakers Elf TikTok Challenge

Evan Horowitz LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

[133] $1 Billion Ecommerce Branding Strategies

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Jun 2020 10:30:02 +0000

Competition in the beauty and cosmetics industry is intense. Many of the brands have been around for decades with billions in annual revenue.

Today's guest is Natalie Mackey, CEO of Winky Lux. Launched in 2015, her cosmetics brand now has over 40 employees and is in more than 3,500 stores worldwide.

How'd she do it? Relentless focus on customer experience and branding.

Most branding articles and podcasts are vague and fluffy, but this is not one of them.

On today's episode, Natalie and I dive deep into specific, actionable branding examples that she's used to build a strong brand in a competitive space fast.

If you want to build your company into an industry leader, this episode is a must-listen.

This is essential if you want to build a $100 million or $1 billion brand.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[132] Ecommerce Returns Strategy For High-Growth Brands

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Jun 2020 10:30:10 +0000

The bigger your ecommerce store gets, the more returns become a roadblock to scalability.

In this interview, I interview Peter Sobotta, CEO and Founder of ReturnLogic.

We talk about:

- Where and how returns are holding you back

- How to turn returns into a marketing and retention opportunity

- Best practices for a best-in-class returns program

- Return fraud and what to do about it

- How returns can give you an edge over Amazon

And so much more. This episode is going to blow your mind and make your life 10x easier.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

ReturnLogic

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[131] Fast Growth with Vanity Planet's CEO Alex Dastmalchi

dylan@wavebreak.co (Dylan Kelley) — Mon, 15 Jun 2020 10:30:07 +0000

Today on the show we're joined by Alex Dastmalchi, founder and CEO of Vanity Planet and the Dastmalchi family of consumer brands.

We talk about building a fast-growing ecommerce brand. Everything from product to marketing to operations and beyond, including:

- How to find winning products

- How to identify and scale winning marketing channels to tens of millions in revenue

- How to keep operations running smoothly as you scale fast

- Diversifying revenue and marketing mix to bulletproof your brand

And much more. You don't want to miss this episode.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Dastmalchi

Vanity Planet

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[130] The Ultimate Guide To Ecommerce Video Ads

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Jun 2020 10:30:08 +0000

Today on the show I'm joined by Jenko Kent, Creative Director of VideGro.

They create extremely effective video ads for brands like Harry's, Quip, Ridge Wallets, ThirdLove, Bear Mattress, and more.

Their videos get crazy results like 5x higher conversions and 80% lower CPAs, which allow their clients to scale their ad spends fast.

Listen to find out how.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

VideGro

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[129] Advanced Ecommerce SEO Strategies For 2020

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 Jun 2020 10:30:06 +0000

Sean Geng is co-founder of Smoke Cartel, the #1 online head shop, which means they sell pretty much everything but weed including CBD and other counterculture products.

What's interesting about their industry is that you can't market it with paid social and PPC.

Sean and his team have scaled marketing by getting really creative.

In this episode we dive into:

- Advanced ecommerce SEO strategies to generate even more sales from your existing SEO strategy

- Maximizing sales from repeat orders

- Using product launches to increase sales

- A must-watch show during quarantine for every business owner

- Predictions on the future of ecommerce and how you can come out ahead of the pack

Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Smoke Cartel

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[128] Social Media Marketing Strategy for 2020

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 May 2020 10:30:02 +0000

Today on the show I'm joined by Jay B Sauceda, founder of online store Texas Humor and CEO of Sauceda Industries, a leading 3PL.

With over 1.3 million followers, Jay shares his 2020 social media marketing strategies including:

- What they're doing to grow their follower base

- Types of content that's working well right now

- The viral content brainstorming that drives shares and grows their brand

- How they turn their followers into customers

In addition to running his successful ecommerce brand, he runs an industry-leading 3PL and shares the logistics lessons he's learned so far in 2020.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Texas Humor

Sauceda Industries

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[127] Building The Next Patagonia Without Ads and Without Funding

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 May 2020 10:30:18 +0000

In today's episode I had a really fun conversation with Peter Keller who is CEO of FringeSport.

He started the company 10 years ago (100% bootstrapped) and he's working towards his vision to scale it into the Patagonia of the garage gym fitness movement.

He's made great progress towards that goal already without advertising and without taking on any outside investment.

If you want to build a big, long-lasting DTC brand this episode is a must-listen.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Start-Up Drugs Article

Fringe Sport

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[126] Building A Consumer Brand That Lasts

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 May 2020 10:30:07 +0000

With ROAS getting worse every year, it can be stressful as a consumer business owner.

Today on the show I'm joined by Calvin Quallis, Founder and CEO of ScotchPorter.

He went from getting 6x ROAS in the good 'ol days to now getting 2x ROAS if he's lucky.

But he's not worried.

He spent the last few years diversifying his business and as a result, he's confident about his company's future.

In this must-listen episode we dive into how to build a long-lasting consumer brand.

Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Scotch Porter

Scotch Porter Instagram

Calvin's Instagram

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[125] Landing Brand Collaborations like Froot Loops® and The Simpsons with State Bicycle Co

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 May 2020 10:30:02 +0000

Today on the show I'm joined by Mehdi Farsi, co-founder of State Bicycle Company.

We talk about how they're driving growth during these crazy times as well as their plans for the rest of 2020.

We also talk about tried and true topics like brand collaborations. They've collaborated with iconic brands like Rick and Morty, The Simpsons, and Froot Loops.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

State Bicycle Co

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[124] Growing Fast in a Competitive Space with Content

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Apr 2020 10:30:01 +0000

Bethany McDaniel launched her skincare brand Primally Pure in 2015.

Since then, she's grown the company to 30 employees with customers all over the world.

They were able to scale in the competitive world of skincare by doubling down on product and a great content strategy.

Listen to learn more!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Primally Pure

Primally Pure's Blog

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[123] The Google and YouTube Ads That Are Working Right Now For Ecommerce Brands

dylan@wavebreak.co (Dylan Kelley) — Thu, 23 Apr 2020 10:30:02 +0000

Another extremely timely, behind-the-scenes episode for you.

Today on the show I’m joined by Brett Curry, CEO and co-founder of OMGCommerce — a leading ecommerce Google, YouTube, and Amazon ad agency.

In this behind-the-scenes conversation, you’ll learn:

- What's working with Google, YouTube, and Amazon ads right now

- The messaging that's working right now for Brett's 85+ ecommerce clients

- How you should increase/decrease spend during these times

- Strategy for the future: how to think about PPC over the next few weeks and months

Plus dozens of other nuggets that you won't want to miss. Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

OMGCommerce

Ecommerce Evolution Podcast

OMGCommerce Resources

Top YouTube Ad Templates

Authentic Customer Testimonial Guide

Strategy Session

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[122] Leading Your Team as CEO

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Apr 2020 10:30:19 +0000

Today I'm joined by Fran Dunaway, co-founder & CEO of TomboyX.

Over the last 7 years, they've grown to millions in revenue and a team of 32.

On today's episode I go behind-the-scenes with Fran on TomboyX's team, meeting cadence, and more.

You'll learn tried and true tactics you can implement to improve productivity and communication with your team.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

TomboyX

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[121] What Top Ecommerce and DTC Brands Are Doing Right Now

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Apr 2020 10:30:09 +0000

Today on the show I’m joined by returning guest Jon MacDonald, founder and President of TheGood.com — a leading ecommerce and DTC conversion rate optimization firm.

In this behind-the-scenes conversation, you’ll learn:

The #1 mistake your brand must avoid right now
What top brands are doing to grow sales through this time period (with exact examples)
Should you use a COVID banner on site?
The one thing you need to be doing right now before this passes

Plus many more ways to get ahead in this era of opportunity that we’re currently in.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Join our Private Newsletter with other top DTC brands

The Good

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[120] Slow Down To Speed Up

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Apr 2020 10:30:15 +0000

Many of us start our business to create freedom in our lives.

But then we become a slave to our own companies.

We never unplug and work as much as can.

There's always something to do and new problems pop up every single day.

But working less and living a life outside of work is actually one of the best things you can do as an entrepreneur.

In today's episode I'm joined by Ashley Merrill, founder and CEO of Lunya.

We chat about work/life balance, enjoying life outside of work as an entrepreneur, founder/CEO vision, and more.

Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[119] Building The Next Big Footwear Brand

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Mar 2020 10:30:02 +0000

In this episode I'm joined by Steve Gallo, President of OOFOS, a footwear brand described by many customers as "life-changing".

Before running OOFOS, Steve held various leadership roles at Adidas. Now he's creating an entire new category in footwear and crushing it.

We chat in-depth about:

- Leadership styles for tough times

- Growth strategy for 2020

- The future of retail online and beyond

Don't miss this one. Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

OOFOS

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[118] Ecommerce and COVID-19

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Mar 2020 10:30:05 +0000

MUST-LISTEN:

Today on the show I'm speaking with Russell Stone, co-founder and CEO of VIRUS - a performance compression clothing brand.

We chat about what it's like being named VIRUS in a time like this.

We also talk about Russell's experience working in ecommerce during the last recession.

He was working for a 130-person brand that survived the tough times, but that company ended up failing post-recession a couple years later.

Since then, he's grown VIRUS over the last 10 years to 30 team members spread all across the globe.

Unlike many people, he's not worried. Why? Listen to the episode to find out.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Virus Intl

Paul Graham Article

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[117] From $0 to $5 Million/Year In 3 Years: Bokksu

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Mar 2020 10:30:04 +0000

In the last 3 years, Danny Taing has grown his company Bokksu from $0 to $5 million in annual revenue.

In this episode we dive deep into:

- Branding: why you need it more than ever in 2020

- Marketing: what to do about rising ad costs

- Vision: how a big vision will motivate you and reduce stress and anxiety

And of course, much more - listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Bokksu

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[116] Selling Millions Without Ads In 2020 (not clickbait)

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Mar 2020 10:30:08 +0000

Super excited for this interview and no, it's not clickbait.

Dorie Smith is founder and CEO at Of Mercer - a modern clothing brand for women who work.

She's grown the business to millions in annual revenue without spending money on advertising.

How'd she do it? Listen to the episode to find out.

If you spend a lot on ads, this is a must-listen for discovering strategies outside of Facebook and Google as ad costs continue to rise in 2020.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Of Mercer

Of Mercer's Instagram

Episode with Scott from Oliver Cabell

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[115] Retail Seasonality: How To Maximize Upside And Minimize Downside All Year Long

dylan@wavebreak.co (Dylan Kelley) — Thu, 5 Mar 2020 05:00:02 +0000

Every ecommerce business has some seasonal ups and downs.

Having the ability to maximize sales during the upturns and reduce impact of the downturns almost sounds too good to be true.

But that's the power of focusing on email and retention marketing.

In today's episode Dylan Kelley (founder/CEO of Wavebreak and host of this podcast) discusses how this works in practice.

Links Mentioned:

- Schedule a call

- Retention marketing article

- Retention revenue calculator

- Previous episode: Retention Marketing Pillar #1

- Previous episode: Retention Marketing Pillar #2

[114] From Millions In Debt To $9mm In Annual Revenue

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Mar 2020 11:30:05 +0000

Not too long ago, Patrick Sullivan Jr. was over $4 million in debt and not sure if his business would succeed.

Since then, he's turned things around and the business has taken off.

They did $7 million in sales in 2018 and $9 million in 2019.

Today on show Patrick, co-founder & CEO of JigsawHealth, shares everything:

- How he got over $4 million in debt

- Profit margins and how much they spend on marketing

- Their unique video marketing strategy that doubled their business

And much more! Listen to the end because Patrick shares tons of specific, actionable advice that you won't want to miss.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Jigsaw Health

Jigsaw Health's Videos

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[113] From Heavy Losses To Great Profits: The SurivalFrog.com Story

dylan@wavebreak.co (Dylan Kelley) — Mon, 24 Feb 2020 11:30:12 +0000

Today joining me is Byron Walker, owner of SurvivalFrog.com, the largest and most well-known e-commerce store in the survival niche.

After years of growth and millions in sales, SurvivalFrog started to go under in 2017.

It was a long and painful journey, but the company was able to bounce back and finished 2019 more profitable than ever.

Listen to learn how Bryon turned around his business from heavy losses to great profits and survived the mental game behind it.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

SurvivalFrog

Stress Less, Accomplish More

Byron's LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[112] Multi-Million Dollar Hair Care Brand With A Small Team

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Feb 2020 11:30:06 +0000

Today on the show I'm joined by Elizabeth Davis, founder/CEO of Shedavi, an all-natural hair care brand.

In this episode she reveals:

- Her most effective ad strategy leveraging content

- The marketing strategy she's doubling down on for 2020 (it's not what you think)

- The hiring framework she's used to keep her business profitable while growing

And much more. Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Shedavi

Shedavi's Instagram

Elizabeth's Instagram

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[111] Retention + Brand = Ecommerce Heaven

dylan@wavebreak.co (Dylan Kelley) — Thu, 13 Feb 2020 10:00:13 +0000

Special BONUS episode!

Part 2 of our Retention Marketing Series...

Building a brand is one of the most profitable things you can do for your ecommerce business.

But how the heck do you do it?

Listen to this bonus episode to learn how to use branding and retention marketing to massively scale your ecommerce business.

Links Mentioned:

[110] Growing To Millions In 2 Years With A 3-Person Team

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Feb 2020 11:30:06 +0000

How do you bootstrap an ecommerce business to 7-figures with a small team of 3?

Find out in this episode of the Wavebreak Podcast.

I'm joined by Adam Hendle, founder of men's personal care brand Ballsy.

In this episode he shares:

- How they've quickly grown to millions in revenue with a small team

- Influencer marketing strategies for 2020

- Branding advice to make your advertising and marketing stand out

And much more. Don't miss out, listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[109] Growing PopSockets to Over $200 Million in Sales

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 Feb 2020 11:30:03 +0000

Today on the show I'm joined by David Barnett, founder and CEO of PopSockets.

They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years.

Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

PopSockets

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[108] 7-Figure Lessons Learned Over The Last 16 Years

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Jan 2020 11:30:15 +0000

Today on the show I'm joined by Ben Scrivens, owner of Fright-Rags, a horror shirt company.

He started the company in 2003 and has been in business for over 16 years.

In this episode he shares:

- How ecommerce marketing has changed over the last 16 years

- The impact of the financial crisis of 2007–2008 on his business and his plan for the future

- The marketing channels he's doubling down on and testing in 2020

And much more. Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Fright Rags

Tik Tok

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[107] The First Retention Pillar: Profitable Ecommerce Growth by the Numbers

dylan@wavebreak.co (Dylan Kelley) — Fri, 24 Jan 2020 16:55:33 +0000

Special BONUS episode!

Search Retention Marketing in good ole Google, and what you’ll find is mostly… a bunch of fluff. Some stats, and quotes, and charts… a software pitch.

This is not that type of content.

The trend we see over and over goes something like this:

Fast-growing ecommerce store finds initial success on the back of one or two highly successful campaigns, product mentions, marketing tactics, etc...

Upon which they build and double-down on team, inventory, and more of what’s working…

And in doing so increase the underlying risk in their business.

And when that campaign, publicity, or tactic stops working, there hasn’t been a concerted effort to invest in alternative lead generation avenues and well... we have a problem.

At Wavebreak, we’ve dubbed 2020: The Year of Retention. And it’s based on a simple tenant for ecommerce stores: When growth comes, retention should follow.

In 2020, the relationships you already have will become even more important for the continued success of your store.

Over the next few weeks, we'll be diving into retention marketing and how it unlocks next level growth for ecommerce businesses.

Today on the show we're diving into Pillar #1.

Links Mentioned:

[106] Ecommerce Marketing Strategy For 2020

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Jan 2020 11:30:10 +0000

United By Blue is an outdoor brand with a rapidly growing ecommerce presence.

They also have their own stores and wholesale to over 1,300 retail partners worldwide.

Today I'm joined by the founder and CEO, Brian Linton.

He shares what United By Blue is doing to stay competitive in 2020 as ad prices increase and the ecommerce space gets more competitive.

Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

United by Blue

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[105] How to Grow Your Ecommerce Business Internationally

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Jan 2020 11:30:05 +0000

Today on the show I'm joined by William Forshaw, founder and CEO of Maxwell-Scott.

He's grown the multi-million dollar business into a global brand selling in the US, UK, Australia, and many other countries.

Listen to learn how.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Maxwell-Scott

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[104] How To Remove Yourself From The Day-To-Day

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Jan 2020 11:30:24 +0000

Today on the show I'm joined by returning guest, Ryan Popoff of Popov Leather.

This is his 3rd time on the show and in the last 3 years he's grown his business 3x - that's a lot of 3's!

In today's episode, you'll learn:

- The key hire that changed everything for Ryan's business and removed him from the day-to-day

- How Ryan got rid of his bank account anxiety

- The method Ryan used to increase revenue 3x over the last 3 years while also increasing PROFIT

And much much more!

If you've grown an ecommerce business to 7-figures and you want to take it to the next level and become a real CEO or simply take a vacation, this episode is a must-listen.

Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Popov Leather

Ryan's First Episode

Ryan's Second Episode

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[103] $3 Million In Ecommerce Sales Without Ads

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Dec 2019 11:30:09 +0000

Today on the show I'm joined by Gunhee Park, the founder of Populum, a direct-to-consumer CBD oil brand.

Because they're in the CBD space, typical marketing tactics, such as FB ads and Google PPC ads, are unavailable.

Yet they've still managed to sell millions of dollars of product.

Listen to this episode to learn how.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Populum

Traction Book

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[102] Reverse Engineering Viral Ecommerce Marketing

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Dec 2019 11:30:07 +0000

Ever wonder how to make your products go viral?

Today's guest, Tyson Walters, has done it multiple times with his ecommerce store Shed Defender.

Their marketing has been seen by over 100 million people and they've been featured on Shark Tank, Oprah, and many other top publications.

Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Shed Defender

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[101] 5 Ecommerce Marketing Channels That Aren't Facebook

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Dec 2019 11:30:17 +0000

The cost of Facebook ads is always rising.

Today on the show I'm joined by Robert Patton, owner and creator of Sheath Underwear.

He shares how they're using Instagram and YouTube influencers, athlete sponsorships, podcast sponsorships, and giveaways to grow their brand.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Sheath Underwear - Use code WAVEBREAK for 30% off

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[100] 💯EPISODE 100 SPECIAL 🎉

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Dec 2019 11:30:04 +0000

Today is a very special episode of the Wavebreak Podcast…

EPISODE 100!

In this episode, Dylan shares:

How the Wavebreak Podcast was started
How Klaviyo became a sponsor of the podcast
His top 3 lessons learned interviewing 100+ 7 and 8-figure entrepreneurs

And much more! This is a fun episode for you to enjoy for the busy holiday season.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Schedule an intro call with Dylan

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[99] Ecommerce Stores: Do This Before Your Ads Get Too Expensive

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Dec 2019 11:30:14 +0000

Ad costs keep rising and they're only going to get more expensive in 2020.

What does that mean for your ecommerce store?

Will you be able to keep growing it?

Or will you have to start worrying about cash flow?

What would you do if Facebook or one of your ads channels disappeared overnight?

Today I'm joined by Logan Christopher, co-founder and CEO of Lost Empire Herbs.

He doesn't have to worry about ads getting more expensive because he's built his business on the back of email marketing.

It's not too late for you to do the same.

Listen to learn how.

The Black Friday Email Success Checklist

Don’t leave money on the table this Black Friday and holiday season.
Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.
Click here to download the checklist for free.

Click here to download the checklist for free.

Links:

Wavebreak

Schedule an intro call with Dylan

Lost Empire Herbs

Legendary Strength

Legendary Strength "Best of" videos

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[98] How To Grow Your Ecommerce Store Fast With The Right Team

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Nov 2019 11:30:02 +0000

Today on the show I'm joined by Amy Perez, founder & CEO of Primal Pit Paste.

P3 was “home grown” out of her kitchen for her family, when she struggled to find natural deodorants that worked.

Since then, it's grown into a very successful ecommerce business, very fast. Their products are also available in retail at Walmart, Target, and Whole Foods.

In this episode she shares how to build a great team that allowed her business to grow fast.

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Primal Pit Paste

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[97] Use This Ecommerce Branding Strategy To Make Your Store Stand Out

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Nov 2019 11:30:01 +0000

Branding is super important.

It determines the success of your marketing.

It controls how much you can charge.

The list goes on.

A great brand makes life a lot easier as an ecommerce store owner.

On this episode I'm joined by Teddy Giard, co-founder of Kanga Coolers.

Their growth has been fueled by great branding at the core.

It even led to a Shark Tank appearance and a deal with Mark Cuban.

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Kanga Coolers' Website

@KangaCoolers on Instagram

KangaCoolers on YouTube

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[96] How To Beat Your Ventured-Funded Ecommerce Competitors

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Nov 2019 11:30:01 +0000

Today on the show I'm joined by Zee Schwab from Sayar Care.

Sayar Care is making amazing headway despite being in a very competitive space filled with well-funded competition.

Listen to find out how.

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Sayer Care

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[95] 8-Figure BFCM Marketing Strategy

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Nov 2019 11:30:13 +0000

Ever wonder what the most successful ecommerce brands do on Black Friday and Cyber Monday?

Today I'm joined by my good friend Mat Bingham from Justuno.

We dive into the behind-the-scenes strategy that some of the biggest brands in ecommerce use to dominate Q4.

Prefer video? Check out the show notes for a link to the video replay.

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Video Replay Link

Apply for a Wavebreak Intro Call

Justuno

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[94] Ecommerce Affiliate Marketing: The Ultimate Guide

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Oct 2019 10:30:06 +0000

In this episode you're going to learn how to get started with ecommerce affiliate marketing.

You'll discover:

- Everything you need to know to launch a successful affiliate program for your ecommerce store

- The affiliate marketing "funnel" that consistently brings in new affiliates

- How to come up with a win-win commission model

- The secret to long-lasting relationships with affiliates

Today's guest Arlen Robinson, co-founder of OSI Affiliate Software, shares all that and more.

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[93] The Power Of Delegating: From $80k To $3mm In Sales

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Oct 2019 10:30:17 +0000

Today on the show I'm joined by Chris Gronkowski, former NFL player turned entrepreneur.

He's now the founder and CEO of Ice Shaker.

In this episode, you'll discover:

- His experience raising investment on Shark Tank from Mark Cuban and Alex Rodriguez

- The #1 problem he faced as he's grown the business and how he solved it

- His advice for building a team and getting out of the day-to-day of the business

- His methodology for scaling his business by delegating

And much more. Listen now!

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

IceShaker

Chris's Instagram

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

[92] The Super Simple 2-Part BFCM Marketing Funnel

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 Oct 2019 10:30:03 +0000

Discover what the top 1% of ecommerce brands know that you don't.

This super simple 2-part BFCM marketing funnel will maximize your Q4 revenue.

This is the exact strategy top 100 ecommerce brands use to dominate Black Friday and beyond with email and loyalty.

Joining me to tackle this topic is Fiona Stevens from LoyaltyLion.

Listen now!

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

BFCM Email + Loyalty Checklist

Webinar Replay

LoyaltyLion

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

[91] How To Position Your Ecommerce Business As A Premium Brand

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Oct 2019 10:30:08 +0000

Ever wonder the secret to making your brand seem high quality and premium?

Today's guest, Ben Wieder, branding expert and founder of Chassis, knows the answer.

He's built a premium ecommerce brand that sells over 7-figures per year.

In this episode, you'll discover all of Ben's secrets around building and positioning a premium brand.

As a bonus, he also reveals their exact YouTube influencer marketing strategy.

Listen now!

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Chassis

Level 6

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

[90] The Power of Positioning

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Sep 2019 10:30:11 +0000

How do you communicate your product to the marketplace?

What words and branding do you use to describe your product to your customers?

Today's guest, Scott Unkefer, founder of Just Panela, took a product considered "low class" and got it into Whole Foods globally.

And he did it in record time - faster than any other brand in the world.

Typically it takes 5 years to get into Whole Foods on a global level, but Scott did it in just 1 year.

Listen to learn exactly how he did it.

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Just Panela

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

[89] Delegate Your Way To A Successful Black Friday

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Sep 2019 10:30:02 +0000

Record-breaking holiday revenue is great, but fulfilling all those orders can be a huge pain.

Today on the show I'm joined by Sam Davidson from Batch USA.

Listen to learn how he thrives in Q4 by hiring extra team members.

You'll learn his exact process for sourcing candidates, hiring, training, and much more.

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Batch USA

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

[88] Your Black Friday Email Marketing Plan

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Sep 2019 10:30:13 +0000

Black Friday will be here before you know it.

Want to have your biggest Black Friday ever in 2019?

This step-by-step email strategy will be your secret weapon.

In this episode, you'll learn:

- The costly mistake 99% of ecommerce stores make with their Q4 email marketing

- How to come up with a killer Black Friday offer

- How many emails to send BFCM weekend and when to send them

- How to ensure your emails get opened

- A bonus tactic that will put your emails on steroids

Listen now!

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

[87] Should Your Ecommerce Business Raise Money?

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Sep 2019 10:30:02 +0000

In this episode, I'm joined by Michele Romanow, Co-Founder & President of Clearbanc, venture capitalist, 5x founder who sold her last company to Groupon, and a judge/host of Dragon’s Den, the original Shark Tank.

We discuss all of the details of raising capital to grow your ecommerce business — everything from VCs to loans to how you should invest the money.

This episode is must listen for any ecommerce entrepreneur that wants to grow.

The Black Friday Email Success Checklist

Click here to download the checklist for free.

Links:

Wavebreak

Clearbanc

Michele's Twitter

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[86] Bootstrapping a Sustainable Ecommerce Business to Over $5mm/Year

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Sep 2019 10:30:00 +0000

Direct-to-consumer footwear brand Oliver Cabell has grown to over $445,000 per month in sales in less than 3 years.

They're bootstrapped with a very small team, yet they consistently sell out of their products.

What's their secret?

Find out by listening to my chat with Scott Gabrielson, founder of Oliver Cabell.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Oliver Cabell

Instagram - Oliver Cabell

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This episode is sponsored by...

[85] How To Double Your Ecommerce Business With Content Marketing

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Aug 2019 10:30:00 +0000

With the right content marketing strategy, you can accelerate your ecommerce growth.

Today on the show I'm joined by Chris Chasteen, co-founder of Content Cucumber and CEO of Silicon Depot.

Using content marketing, Chris has nearly doubled the revenue of his ecommerce store.

Listen to learn his exact content marketing strategies—everything from keyword research to promotion.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Content Cucumber - Use code WAVEBREAK30 for $30 off your first month

SIlicon Depot

SEMrush

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[84] Growing A Subscription Ecommerce Business To Over $1M Per Month

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Aug 2019 10:30:00 +0000

Kitty Poo Club is doing over $1M in monthly revenue with their unique product.

Today on the show I'm joined by Chad Kauffman, co-founder of Kitty Poo Club.

Listen to learn their marketing and retention strategies for growing an 8-figure ecommerce business.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Kitty Poo Club

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This episode is sponsored by...

[83] How The Groomsman Suit Generated $2.5mm In 2018

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Aug 2019 10:30:00 +0000

The Groomsman Suit started in 2016 and they did $2.5mm in 2018.

This year they are projecting more than $4mm in sales via their online store.

Today on the show I'm joined by co-founder Diana Ganz and she reveals exactly how they grew so fast.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

The Groomsman Suit

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This episode is sponsored by...

[82] 3 Reasons Why You Don't Want Your Business To Grow

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Aug 2019 10:30:00 +0000

Today I'm joined by returning guest Steven Sashen, founder of Xero Shoes.

Last year Xero Shoes did $8.8mm in revenue, but today Steven's sharing 3 reasons why you DON'T want your business to grow.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Xero Shoes

Xero Shoes SEC Info

Steven's previous appearance on the Wavebreak Podcast

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[81] Behind The Scenes of Parachute Home

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Jul 2019 10:30:00 +0000

Parachute Home is a popular direct-to-consumer home essentials company.

Today we're going behind the scenes with Luke Droulez, CMO of Parachute and employee #1.

Listen now to learn how Parachute grew from 0 to over 100+ employees while taking the marketplace by storm.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Parachute Home

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This episode is sponsored by...

[80] Is your ecommerce business ACTUALLY profitable?

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Jul 2019 10:30:00 +0000

Your revenue might be growing, but what about your profit?

Do you know your numbers?

Here's the sad truth: as most ecommerce businesses grow their revenue, their profit margin goes down.

Nobody teaches you how to manage your financials as an ecommerce business.

It's overwhelming, stressful, and complicated.

But it doesn't have to be.

Today on the show I'm joined by Adam Lean of the CFO Project.

He's a former ecommerce entrepreneur turned profit expert.

And today he's sharing all of his ecommerce profitability secrets. Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

The CFO Project

Why your ecommerce business isn’t as profitable as it should be

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This episode is sponsored by...

[79] Ecommerce Store Branding Secrets

dylan@wavebreak.co (Dylan Kelley) — Mon, 15 Jul 2019 10:30:00 +0000

Branding can make or break your ecommerce business.

Good branding allows you to charge higher prices.

Good branding increases conversion rates.

It's a really big deal.

But it's also really difficult to get right.

Today on the show I'm joined by Lindsay Rubin from V-dog.

She's mastered the art and science of branding and today she shares all of her branding secrets and more...

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

v-dog

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This episode is sponsored by...

[78] How To Get Rid Of Your One-Time Customers For Good

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Jul 2019 10:30:00 +0000

One-time customers are the worst.

They're expensive to acquire and sometimes not even profitable.

In this episode of the Wavebreak Podcast, I reveal our exact strategy for getting rid of one-time customers and turning them into customers for life.

The secret? A magic 3-part email sequence.

You don't want to miss this episode. Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Listen on iTunes

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This episode is sponsored by...

[77] Behind the Scenes of a $30 Million Ecommerce Brand

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 Jul 2019 10:30:00 +0000

100% PURE grew from nothing to nearly $30 million in annual revenue with no investors.

In this special episode, I chat with Ric Kostic, co-founder and CEO of 100% PURE.

You'll learn:

How 100% PURE bootstrapped their way to 8-figures
The secret Ric uses to stay productive (he learned it from Mark Cuban)

And more! Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

100% Pure

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[76] 3 Reasons You Need Live Chat Now

dylan@wavebreak.co (Dylan Kelley) — Mon, 24 Jun 2019 10:30:00 +0000

You’re losing money by not having live chat on your ecommerce store.

Today on the show I’m joined by Jon Tucker, founder and CEO of HelpFlow - a 24/7 live chat team for ecommerce stores.

Listen to learn:

How to get started fast
Jon’s entire live chat strategy after working with hundreds of ecommerce brands
Specific mistakes to avoid

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Free Live Chat Blueprint

HelpFlow

LiveChat

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This episode is sponsored by...

[75] YouTube Influencer Marketing Secrets

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Jun 2019 10:30:00 +0000

Want to land lucrative partnerships with some of the biggest names on YouTube?

Joe, Director of Marketing at Antlion Audio, has mastered building relationships with top influencers.

On this episode of the Wavebreak Podcast, he reveals his entire influencer marketing strategy.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Antlion Audio

Joe's Mic

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This episode is sponsored by...

[74] How To Put Your Competition Out Of Business

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Jun 2019 10:30:00 +0000

Stop worrying about your competition.

Stop looking for the next marketing hack.

Just listen to this podcast interview.

Mike Cregan reveals the real secret to building a successful brand that crushes the competition.

He's the founder of Butler Luxury - they make the world's best clothes hangers.

They've made the hangers for designers like Chanel, Calvin Klein, Michael Kors, Petit Bateau, Diane Von Furstenburg, Eileen Fisher and many others.

Listen now to learn exactly how he says miles ahead of his competition and remains the industry leader for over 20 years.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Butler Luxury

IRCE

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This episode is sponsored by...

[73] How To Automate Your Ecommerce Business To Millions

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 Jun 2019 10:30:00 +0000

Wouldn't it be nice if you could cut your workload in half? What about without having to hire someone?

It sounds impossible, but it's not. Sadeek Daya is the founder of VanGo Vapes and this is exactly what he's done.

In this episode we talk about how to get your ecommerce business out of your brain using automation and software.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

VanGo Vapes

VanGo Vapes Facebook

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[72] How to Delegate Your Way to CEO of Your Ecommerce Business

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 May 2019 10:30:00 +0000

Today I'm joined by Cindy Collins, the founder of Euphoric Herbals.

She's grown her ecommerce store to over 2,000 orders per month and has a team of 10 supporting the business.

She's been able to remove herself from the day-to-day hustle and transition into a true CEO role.

Listen to learn how she built a great team and removed herself from her business.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Euphoric Herbals

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This episode is sponsored by...

[71] How to Conquer Stress and Doubt as an Ecommerce Entrepreneur

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 May 2019 10:30:00 +0000

Every week I talk with founders of ecommerce stores doing $2 million, $5 million, $10 million, $20 million/year or more.

And despite their growth and success, they all have one thing in common...

They still live in fear and stress and lack of certainty.

If you run a 7 or 8-figure ecommerce store, this episode is a must-listen.

You'll learn exactly how to lower your stress levels and increase your confidence and certainty in your business.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Schedule a Call with Dylan

The Wavebreak Method

Case Studies

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This episode is sponsored by...

[70] The Low-Hanging Fruits That Scale Ecommerce Stores to 8-Figures and Beyond

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 May 2019 10:30:00 +0000

Today on the show I chat with Stephen Carl, founder of Needle Movement - an ecommerce strategy company.

Stephen founded Needle Movement after 18 years of working with larger companies like Lafayette 148 New York where he led digital business from $8 million in annual revenue to nearly $45 million.

Today on the show he shares:

How to find low-hanging fruit that'll help you scale fast
How to stand out in crowded markets like fashion and watches
How to land big PR on sites like NYT and PopSugar
What big funded companies like Casper do that you should NOT copy

And much more... Listen now!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Free Strategy Call w/ Stephen

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This episode is sponsored by...

[69] Building A 7-Figure Fashion Brand Using Influencer Marketing

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 May 2019 10:30:00 +0000

This week on the podcast I chat with Kristi Soomer, founder of Encircled.

We dive deep into her influencer marketing strategy - everything from finding influencers to paying them.

And much much more... As a bonus, we also talk about Kristi's summer intern strategy!

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Encircled

Follow Encircled on Instagram

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This episode is sponsored by...

[68] One Quick Checklist for Boosting your Email Revenue

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Apr 2019 10:30:00 +0000

I've put together a quick and easy checklist to make sure you are getting the most out of your email marketing.

This week I go in depth about each of the steps and how to increase your email revenue.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Ecommerce Email Success Checklist

Want to explore working together? Book your free, no strings attached intro call

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[67] 5 Simple Tactics To Work Less And Get More Done

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Apr 2019 10:30:00 +0000

Do you have a never ending todo list?

Do you wish you could get more done?

Do you wish you could work less?

In this episode, I reveal 5 simple tactics to work less and get more done.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

[66] The #1 Ecommerce Conversion Killer

dylan@wavebreak.co (Dylan Kelley) — Mon, 15 Apr 2019 10:30:00 +0000

In today's episode, Grant Segall from TsuNAMI Click, reveals the #1 ecommerce conversion killer and how to fix it.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

[65] The $3 Million Slump

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Apr 2019 10:30:00 +0000

Abby Walker grew her business from $650k in 2016 to $3mm in 2017.

Then in the beginning of 2018, she lost her passion for the business.

She doubted herself and the first 6 months of 2018 were a struggle.

But she was able to bounce back and close out 2018 with $4mm in sales.

Listen to learn how she did it.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Vivian Lou

Abby's Book

Abby's Original Episode

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[64] Your Marketing Is Too Broad, Here's How To Fix It

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 Apr 2019 10:30:00 +0000

Here's the deal: your marketing is too broad.

And you might not even know it.

That's why you have to listen to this podcast with Dr. Amy Baxter, founder and CEO of PainCareLabs. She's also known for turning down "Mr. Wonderful" on Shark Tank.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

[63] Why 98% Of People Who Visit Your Online Store Don't Buy

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Mar 2019 10:30:00 +0000

98% of your website visitors won’t buy from you today.

On today's show we dive into why they don't buy and how to fix it.

I'm joined by Jon MacDonald, founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox and more.

He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc.

He knows how to get visitors to take action.

Listen now.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

The Good

Jon's Weekly Email List

Free Landing Page Assessment

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This episode is sponsored by...

[62] How To Cure Growing Pains Using Automation

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Mar 2019 10:30:00 +0000

Scaling your ecommerce business always comes with challenges you didn't expect.

It seems like there's always more work to do, especially when you're growing fast.

The good news is that you can automate parts of your ecommerce business.

Today on the show Charles Palleschi, founder of Spark Shipping, shares how.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Dylan's Interview on Business of Ecommerce

Spark Shipping

Business of Ecommerce Podcast

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This episode is sponsored by...

[61] Double Your Organic Traffic In 2019

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Mar 2019 10:30:00 +0000

Recently Nat Eliason, founder of Growth Machine, grew an ecommerce blog from 0 to 150,000 monthly visitors in 8 months using SEO and content marketing.

In today's episode he shares all of the details and much more.

Listen now.

Links:

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Stop leaking revenue.

Take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right in just a few weeks.

Click here to learn more.

This episode is sponsored by...

[60] How To Stop Drowning In Customer Service Tickets

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Mar 2019 11:30:00 +0000

"I just got out of the holiday season and keeping up with customer service was a nightmare. I don't want to do that again."

Does that sound familiar?

Customer service is a ton of work, but extremely important in any ecommerce business.

Today on the show we talk about how to scale your customer service without the headaches.

I'm joined by Vincent Phamvan, Head of Growth at Simplr. He's an ecommerce and customer support veteran with a ton of tips and tricks up his sleeve.

Listen as he shares it all.

Links:

Wavebreak

Simplr

Free 14 day trial of Simplr

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Stop leaking revenue.

Take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right in just a few weeks.

Click here to learn more.

This episode is sponsored by...

[59] Top Ecommerce CRO Myths

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Feb 2019 11:30:00 +0000

Today on the show I'm joined by Devesh Khanal, founder of Growth Rock, a conversion optimization agency for ecommerce brands.

We talk about...

Top ecommerce CRO myths
The average conversion rate (it's not what you think)
An entire list of conversion increasing ideas for improving your store
The first thing you can do to increase your conversions starting today

Listen now.

Links:

Wavebreak

Text CRO to 345345

Growth Rock

Google Analytics

How to Write Captivating Product Descriptions

Optimizely

VWO

Google Optimize

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Stop leaking revenue.

Take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right in just a few weeks.

Click here to learn more.

This episode is sponsored by...

[58] In-Depth Ecommerce Retargeting Guide

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Feb 2019 11:30:00 +0000

Today on the show we dive deep into the art & science of ecommerce retargeting.

I'm joined by Serge Salager, CEO of RetargetLinks, and he shares all of his insider retargeting tips and tricks.

Listen now.

Links:

Wavebreak

RetargetLinks

15 Statistics on Retargeting

Criteo

AdRoll

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Stop leaking revenue.

Take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right in just a few weeks.

Click here to learn more.

This episode is sponsored by...

[57] 3 Crazy Content Strategies For Doubling Your Organic Sales

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Feb 2019 11:30:00 +0000

Content marketing is one of the highest converting marketing channels in ecommerce.

Today on the show I'm joined by Chris Chasteen, CEO of Silicone Depot and co-founder of Content Cucumber.

Listen to learn the exact content strategy he used to double his organic traffic sales, PLUS 2 bonus strategies.

Links:

Wavebreak

Silicone Depot

Content Cucumber - First 5 people get a FREE SAMPLE with code WAVEBREAK19

DesignPickle.com

SEMRush

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Stop leaking revenue.

Take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right in just a few weeks.

Click here to learn more.

This episode is sponsored by...

[56] Why Small Wins Matter In Ecommerce

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Feb 2019 11:30:00 +0000

Ever feel like your store isn't growing fast enough?

Maybe your sales have even stalled...

That's exactly what happened to today's guest Mehdi Kajbaf, co-founder and CEO of Matboard and More.

They do custom made-to-order artwork framing online.

And after growing a lot year after year, growth stalled...

Listen to find out why their growth stalled and how Mehdi turned things around.

Links:

Wavebreak

Matboard and More

4 Hour Work Week

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You're leaving money on the table with bad email marketing.

Stop leaking revenue.

Take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right in just a few weeks.

Click here to learn more.

This episode is sponsored by...

[55] What The Top Ecommerce Stores Know That You Don't

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 Jan 2019 11:30:00 +0000

Today on the show I'm joined by Nick Disabato, founder of Draft and creator of the Ecommerce Email Mastery course.

Email marketing is a pain in the butt.

It's time-consuming and it's hard.

But on the flip side, it's extremely profitable.

With the right email strategy, you could increase your sales by 20% or more.

In today's episode Nick and I break things down and make email marketing simple.

Nick dives deep into his research on ecommerce email marketing and reveals...

The big mistake the majority of online stores are making when it comes to email
The easiest way to get started with email marketing in 20 minutes or less (it's not what you think)

And much more. Listen now.

Links:

Wavebreak

Ecommerce Email Mastery

Draft

[8] How to increase your sales without spending more on ads with Nick Disabato

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Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Stop leaking revenue.

Take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right in just a few weeks.

Click here to learn more.

This episode is sponsored by...

[54] How To Increase Sales By 10% With Payment Plans

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 Jan 2019 11:30:00 +0000

There's a bunch of people who visit your Shopify store and don't buy anything.

They just leave and disappear forever.

One of the reasons those people don't buy is price.

They might think your prices are too high or maybe they simply can't afford your products right now.

Today on the show Charlie Youakim from Sezzle shares an easy way to capture more sales and combat price objections without lowering your prices.

Listen to learn how.

Links:

Wavebreak

Sezzle.com (get a free month when you mention the podcast)

Schedule a demo

Listen on iTunes

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Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Maximize your revenue from email in 2019.

Now is the time to take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[53] Insider Ecommerce Secrets From 80+ Online Stores

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 Jan 2019 11:30:00 +0000

Today I have a special episode for you.

I chat with Pat Walls, founder of StarterStory.

He's interviewed over 80 ecommerce brands and learned all of their secrets.

Today on the show he shares a few including:

Patterns he sees across the most successful online stores
Top 3 marketing channels every store needs to get right
The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs

Listen now.

Links:

Wavebreak

Starter Story

Wavebreak Podcast: Joker Greeting Interview

Mini Materials

FEAT Socks

@ThePatWalls

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Maximize your revenue from email in 2019.

Now is the time to take your email marketing to the next level.

At Wavebreak, we'll help you get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[52] How To Put Your Influencer Marketing On Autopilot

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 Jan 2019 11:30:00 +0000

Everyone talks about how great influencer marketing is.

But it's hard and time-consuming to implement. And you're already super busy.

What if there was a way to just automate the entire process from start to finish?

Inside today's episode with Brett Bernstein from Gatsby learn...

How to reach out to influencers who are interested in your brand on autopilot
The best offers to make to influencers to get them to promote your products (without paying them)

And much, much more!

Listen now.

Links:

Wavebreak - Fully managed email marketing for Shopify stores

Gatsby on the Shopify App Store

Gatsby Website

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Learn more about Wavebreak

ATTN: Shopify Plus Store Owners

Email marketing is hard.

If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.

At Wavebreak, we help Shopify Plus stores stop leaking revenue with done-for-you email marketing.

We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.

Apply for your free consultation now to reserve your spot.

[51] Ecommerce Email Marketing Coaching Giveaway

dylan@wavebreak.co (Dylan Kelley) — Mon, 31 Dec 2018 12:00:00 +0000

Happy New Year!

To help you get started in 2019 on the right foot with email marketing, I'm giving away $600 worth of ecommerce email marketing coaching.

Listen for the full details.

Click here to enter ->

[50] Your 2019 Ecommerce Email Marketing Strategy

dylan@wavebreak.co (Dylan Kelley) — Mon, 24 Dec 2018 11:30:00 +0000

In this episode, I dive into an easy-to-follow guide for turning email marketing into a top revenue driver for your Shopify store in 2019.

I break it down month by month and give you a specific action item for every month of the year.

Just a simple action item that you can do to improve your email marketing.

These small projects will add up fast and if you do things right, you'll make more money from email in 2019 than ever before.

Listen now.

Links:

Wavebreak - Fully managed email marketing for Shopify Plus stores

Draft

Draft's Ecommerce CRO Calendar

Wavebreak Podcast Episode: Next Level Abandoned Cart Emails

Apply to work with Wavebreak

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

ATTN: Shopify Plus Store Owners

Email marketing is hard.

If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.

At Wavebreak, we help Shopify Plus stores stop leaking revenue with done-for-you email marketing.

We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.

Apply for your free consultation now to reserve your spot.

[49] Ecommerce Loyalty Programs: How To Drive More Repeat Purchases

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Dec 2018 11:30:00 +0000

Loyalty programs in ecommerce are incredibly powerful.

They get people to spend more money and spend more frequently.

Today on the show I'm joined by Charlie Casey, co-founder and CEO of LoyaltyLion.

We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases.

Listen to learn how the most successful ecommerce stores are leveraging loyalty programs.

Links:

Wavebreak - Fully managed email marketing for Shopify Plus stores

Ecommerce Insights (Free App)

LoyaltyLion Academy

LoyaltyLion

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

ATTN: Shopify Plus Store Owners

Email marketing is hard.

If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.

At Wavebreak, we help Shopify Plus stores stop leaking revenue with done-for-you email marketing.

We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.

Apply for your free consultation now to reserve your spot.

[48] CASE STUDY: Growing to 7-Figures In Ecommerce Revenue

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Dec 2018 11:30:00 +0000

Today joining me on the show is Ryan Popoff from Popov Leather.

If his name sounds familiar that's because he was in the very first ever episode of the Wavebreak Podcast: "Working the night shift to $40k/mo."

It's one of our most popular episodes and since then, his business has grown tremendously.

Listen to learn exactly how he did it.

Links:

Wavebreak

Popov Leather

Episode #1 - From working the night shift to $40k/mo

Listen on iTunes

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ATTN: Shopify Plus Store Owners

Email marketing is hard.

If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.

At Wavebreak, we help Shopify Plus stores stop leaking revenue with done-for-you email marketing.

We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.

Apply for your free consultation now to reserve your spot.

[47] 8-Figure Ecommerce: The 3 Steps To Scaling

dylan@wavebreak.co (Dylan Kelley) — Mon, 3 Dec 2018 11:30:00 +0000

This is one of the most important podcast episodes you must listen to before planning your 2019 marketing strategy.

Today's guest has mastered the art and science of scaling 7-figure ecommerce stores to 8-figures and beyond.

Kunle Campbell is the host of the 2x Ecommerce Podcast and the founder of 2x Media.

I got him to reveal his entire strategy for 8-figure growth on the show and he held nothing back.

Listen to learn his 3-step strategy for scaling any ecommerce business.

Links:

Wavebreak

2x Media

2x Ecommerce Podcast

EP 151: Black Friday Email Marketing w/ Dylan Kelley

S3 EP 19: Ecommerce Email Funnels w/ Dylan Kelley

AdRoll

Taboola

Kunle Campbell on Twitter

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ATTN: Shopify Plus Store Owners

Email marketing is hard.

If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.

At Wavebreak, we help Shopify Plus stores stop leaking email revenue with done-for-you email marketing.

We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.

Apply for your free consultation now to reserve your spot.

[46] BFCM 2018 Email Marketing Recap

dylan@wavebreak.co (Dylan Kelley) — Tue, 27 Nov 2018 17:30:00 +0000

This past weekend was the important weekend of the year for ecommerce — Black Friday and Cyber Monday.

I'm releasing today's episode a day late because I know firsthand how busy BFCM is for people like you.

Today we're going to ease back into the podcast with a special episode.

The topic is Black Friday Cyber Monday Email Marketing: What Worked, What Didn't, and Lessons Learned.

Listen now to learn my top 4 BFCM 2018 email marketing lessons.

Links:

Wavebreak

Listen on iTunes

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ATTN: Shopify Plus Store Owners

Email marketing is hard. Especially when it matters the most on BFCM.

If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.

At Wavebreak, we help Shopify Plus stores stop leaking email revenue with done-for-you email marketing.

We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.

Apply for your free consultation now to reserve your spot.

[45] How To Increase Your Shopify Store's Profits While Working Less

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Nov 2018 11:30:00 +0000

Something that I've wanted to do ever since I started my podcast was to go back with past guests and get updates on their businesses.

Today I'm bringing you one of the first of these updates.

About a year ago, I spoke with Cheri Tracy from Orglamix.

In the last year, she's made some big changes to her business.

Profitability is higher than ever and she works less than ever.

Find out to learn how she did it.

Links:

Wavebreak

Orglamix

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You can't scale an ecommerce business without...

You can't scale an ecommerce business without email marketing.

But email is hard and time-consuming.

At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.

We completely take email off your plate and turn it into a top revenue driver for your brand.

Only 2 slots left.

Click here to apply for a free consultation.

[44] How To Sell More Ecommerce Subscription Products And Reduce Churn

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Nov 2018 11:30:00 +0000

Subscription products can be an awesome revenue booster for your ecommerce business.

But then customers cancel...

And it could've been prevented.

Today on the show I chat with Lance Jones from ReCharge.

Inside today's conversation he shares:

How to use subscription products to get rid of your slow season
The top reasons customers cancel their subscription products
No-brainer ways to decrease the churn of your subscription products

Listen now!

Links:

Wavebreak

ReCharge

Listen on iTunes

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Learn more about Wavebreak

You can't scale an ecommerce business without...

You can't scale an ecommerce business without email marketing.

But email is hard and time-consuming.

At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.

We completely take email off your plate and turn it into a top revenue driver for your brand.

Only 2 slots left.

Click here to apply for a free consultation.

[43] Next Level Influencer Marketing For Ecommerce Brands

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Nov 2018 11:00:00 +0000

Influencer marketing is hard and expensive.

Normally you have to reach out to hundreds of people to land a few interested influencers.

Then you have to pay them to promote your product.

What if there was an easier and cheaper way to do influencer marketing?

Today on the show I chat with Blaine Farr from Wooly.

We chat about:

How to find powerful influencers among your existing customer base
How to reach out to these people and get them to promote your products for FREE
How to turn influencer marketing into a predictable marketing machine

Listen to learn how.

Links:

Wavebreak

Schedule a free demo of Wooly

Wooly

Google Forms

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Learn more about Wavebreak

You can't scale an ecommerce business without...

You can't scale an ecommerce business without email marketing.

But email is hard and time-consuming.

At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.

We completely take email off your plate and turn it into a top revenue driver for your brand.

Only 2 slots left.

Click here to apply for a free consultation.

[42] The Power Confirmation Emails in Ecommerce

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Oct 2018 12:00:00 +0000

Order confirmation and other notification emails are super overlooked when it comes to your ecommerce mail marketing strategy.

Are yours helpful? Are they ugly? Are they pretty?

Today on the show I'm joined by Björn Forsberg from ForsbergPlusTwo, the creators of OrderlyEmails.

We chat about a side of email marketing that is extremely under utilized: transactional emails.

Specifically, we talk about:

How to get repeat orders from your order confirmation emails
The most underrated perk of good email marketing
The power of email design and why it's so crucial
Mistakes you might be making with your current transactional emails

Listen now!

Links:

Wavebreak

OrderlyEmails

ForsbergPlusTwo

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You can't scale an ecommerce business without...

You can't scale an ecommerce business without email marketing.

But email is hard and time-consuming.

At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.

We completely take email off your plate and turn it into a top revenue driver for your brand.

Only 2 slots left.

Click here to apply for a free consultation.

[41] Ecommerce Data Loss: How to Prevent and Restore Deleted Shopify Products and Pages

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Oct 2018 12:00:00 +0000

Imagine accidentally deleting a key part of your Shopify store and not being able to fix it for days.

What impact would that have on your business?

How much revenue would you lose?

How many customers would never come back?

Today on the show I chat with Mike Potter, co-founder of Rewind, a backup and recovery service for Shopify.

We're talking about something nobody really talks much about in ecommerce: data loss and the importance of backups.

Mike shares:

Why you need to backup your Shopify store
How to make sure a Shopify app is safe to install (hint: they're not all created equal)
The cost of not having a backup

Listen now!

Links:

Wavebreak

Rewind.io

Rewind on the Shopify App Store

Listen on iTunes

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Learn more about Wavebreak

You can't scale an ecommerce business without...

You can't scale an ecommerce business without email marketing.

But email is hard and time-consuming.

At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.

We completely take email off your plate and turn it into a top revenue driver for your brand.

Only 2 slots left.

Click here to apply for a free consultation.

[40] The Definitive Guide to Ecommerce Influencer Marketing

dylan@wavebreak.co (Dylan Kelley) — Mon, 15 Oct 2018 12:00:00 +0000

People don't buy from TV commercials anymore, they buy what they see on Instagram.

Influencer marketing is driving millions in sales every single day, but it's not easy.

Today on the show I chat with Jennifer Li Chiang from MuseFind.

Before starting MuseFind, she opened up her own Shopify store and scaled it using influencer marketing.

Listen to learn how you can do the same.

Links:

Wavebreak

MuseFind

MuseFind Blog

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Learn more about Wavebreak

You can't scale an ecommerce business without...

You can't scale an ecommerce business without email marketing.

But email is hard and time-consuming.

At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.

We completely take email off your plate and turn it into a top revenue driver for your brand.

Only 2 slots left.

Click here to apply for a free consultation.

[39] How To Scale Your Shopify Store with Kurt Elster

dylan@wavebreak.co (Dylan Kelley) — Mon, 8 Oct 2018 12:00:00 +0000

You've turned your Shopify store into an successful ecommerce business, now how do you take it to the next level?

You have traffic, you have customers, but you feel like you could be doing more.

Today on the show I chat with Kurt Elster from Ethercycle and host of the Unofficial Shopify Podcast.

Inside today's conversation he shares how to scale your Shopify store by fixing the leaks in your funnel.

Links:

Wavebreak

Kurt's Email List - Join and email him about a free Shopify Conversion Screencast Teardown (VERY LIMITED SPOTS)

Ethercycle

Bold Brain

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You can't scale an ecommerce business without...

You can't scale an ecommerce business without email marketing.

But email is hard and time-consuming.

At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.

We completely take email off your plate and turn it into a top revenue driver for your brand.

Only 2 slots left.

Click here to apply for a free consultation.

[38] Black Friday Email Strategy: The Ultimate Guide

dylan@wavebreak.co (Dylan Kelley) — Mon, 1 Oct 2018 12:00:00 +0000

Black Friday and Cyber Monday are your biggest opportunity of the year.

But without a solid email marketing strategy and execution, you're going to come up short.

Today I'm pulling back the curtain on Black Friday email strategy and sharing everything.

Listen now!

Links:

Apply for a free consultation

ReallyGoodEmails

Wavebreak: Done-for-you Email Marketing for Shopify Stores

Listen on iTunes

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Learn more about Wavebreak

[37] How To Achieve A 3-4x Higher Than Average Repeat Customer Rate

dylan@wavebreak.co (Dylan Kelley) — Mon, 24 Sep 2018 12:00:00 +0000

Andy Hnilo is the founder of Alitura Naturals, a multi-million dollar skincare brand.

He has a repeat customer rate that's 3-4x higher than average and his products sell for twice as much as their competition.

Find out how he pulls it off in today's episode.

Links:

Wavebreak

Alitura Naturals - Use code Wavebreak to save 20% off

@andyhnilo on Twitter

Listen on iTunes

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Learn more about Wavebreak

You're running out of time...

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[36] B2B Ecommerce: Growing From Nothing To 7-Figures In 2 Years

dylan@wavebreak.co (Dylan Kelley) — Mon, 17 Sep 2018 12:00:00 +0000

SunHaven has been growing extremely fast.

The outdoor furniture manufacturing and e-commerce company was started just last year and it's already a 7-figure business.

Today on the show I'm joined by Michael Hillel, the founder of SunHaven.

Inside today's conversation he shares...

How he tests his products to find out what sells best
The secret to getting better relationships with your suppliers
How he finds his retail partners and gets in touch with them

Links:

Wavebreak

Sun Haven

Listen on iTunes

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Only 70 days left, don't miss out...

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[35] The Metrics That Will Grow Your Shopify Store To Millions

dylan@wavebreak.co (Dylan Kelley) — Mon, 10 Sep 2018 12:00:00 +0000

Metrics are everywhere. Google Analytics, Shopify reports, and so on.

The common thread of the top stores I've interviewed on this show? They know their metrics.

If you know your metrics, it's so much easier to scale your business.

Today on the show I chat with Matthew "Griff" Griffin, co-founder of Combat Flip Flops.

They've grown by at least 130% every year since starting.

How? They focus on the key metrics.

Listen to discover all of the metrics that you need to know to scale your store.

Links:

Wavebreak

Mastering the Rockefeller Habits

Combat Flip Flops

Combat Flip Flops Instagram

Griff's Instagram

Listen on iTunes

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Learn more about Wavebreak

You're running out of time...

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[34] Slyde Handboards: From Shark Tank to $80k/mo

dylan@wavebreak.co (Dylan Kelley) — Tue, 4 Sep 2018 23:30:00 +0000

Shark Tank...

Is the show a good fit for your business?

How do you get on the show?

What results can you expect from it?

Learn the answers to all of these questions and more in today's interview. I chat with Steve Watts owner and founder of Slyde Handboards.

He shares his Shark Tank secrets as well as his #1 tip for growing a 7-figure ecommerce business.

Listen now!

Links:

Wavebreak

Body Surfing Pipeline

Body Surfing The Wedge

Slyde Handboards

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[33] The 9-Step Hiring Process for Scaling to $10 Million and Beyond

dylan@wavebreak.co (Dylan Kelley) — Mon, 27 Aug 2018 13:00:00 +0000

Growing an ecommerce business to 8-figures in revenue is extremely difficult and you can't do it alone.

Today on the show I chat with Eric Bandholz from Beardbrand, a 7-figure Shopify store quickly heading towards the 8-figure mark.

Inside today's episode Eric shares all of his hiring secrets, including his 9-step process for hiring an all-star team.

Listen now.

Links:

Wavebreak

Beardbrand

E-Myth Book

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[32] Rescue More Abandoned Carts (It's Not What You Think)

dylan@wavebreak.co (Dylan Kelley) — Mon, 20 Aug 2018 12:00:00 +0000

90% of abandoned cart emails are making a big mistake.

This big mistake eats into your profits and decreases your conversions.

Listen to find out the big mistake you're probably making and how to fix it.

Links:

Schedule your free call with me

Wavebreak

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[31] The SECRET Behind Over 80 Successful Ecommerce Brands

dylan@wavebreak.co (Dylan Kelley) — Mon, 13 Aug 2018 12:00:00 +0000

Today I have a special episode for you.

I chat with Pat Walls, founder of StarterStory.

He's interviewed over 80 ecommerce brands and learned all of their secrets.

Today on the show he shares a few including:

Patterns he sees across the most successful online stores
Top 3 marketing channels every store needs to get right
The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs

Listen now.

Links:

Wavebreak

Starter Story

Wavebreak Podcast: Joker Greeting Interview

Mini Materials

FEAT Socks

@ThePatWalls

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[30] How To Grow Your Shopify Store While Working Less

dylan@wavebreak.co (Dylan Kelley) — Mon, 6 Aug 2018 12:00:00 +0000

Running a Shopify store is a ton of hard work.

You want to spend more time with your family and do the things you love, but if things don't get done, your business doesn't grow.

Today on the show I chat with Nate Hirsch, co-founder and CEO of FreeeUp.

He's an expert in hiring online and building eCommerce businesses.

Listen to learn:

What you should delegate ASAP to grow your store
The 3 things you need to look for in your next hire (hint: it's not just experience)
How to make sure you don't hire someone bad

Links:

Wavebreak

FreeeUp

Schedule a call with Nathan

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[29] Your Shopify Store Is Throwing Away Money

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Jul 2018 12:00:00 +0000

Here's the deal: your Shopify store is leaking revenue and you might not even know it.

There's a really good chance you're throwing away money every single day.

This has been true for every single Shopify store that I've worked with.

And most of the time they weren't even aware of how bad their problem was.

They didn't realize how much revenue was leaking from their Shopify store.

In this special episode of the Wavebreak Podcast learn:

Where your Shopify store is leaking revenue
How to fix it without any extra work on your end

Listen now!

Links:

Schedule your strategy call

Wavebreak

[28] Everything You Need To Know About Shopify Plus

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Jul 2018 12:00:00 +0000

Everything You Need To Know About Shopify Plus

Today on the show I chat with Katie Cerar, Senior Product Manager at Shopify Plus.

We talk about all things Shopify Plus including...

When you need Shopify Plus
What's possible with Shopify Plus
3 Shopify Plus automations you'll love as a store owner
Not so secret future features coming soon to Shopify Plus

Listen now.

Links:

Wavebreak

Shopify Plus

Shopify Plus Case Studies

Chat with a Shopify Plus Guru

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

You're leaving money on the table with bad email marketing.

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[27] Multi-Channel Online Retail

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Jul 2018 12:00:00 +0000

Amazon and other marketplaces are growing every year.

If you're not selling on any other sales channels, you're missing out.

Today on the show I chat with Mike Ugino from Sellbrite and he knows multi-channel retail unlike anybody else.

Listen to learn why you should be selling on other marketplaces and the easiest ways to get started.

Links:

Listen on iTunes

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Is bad email marketing holding your store back?

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[26] Growing to 7-Figures and Beyond with Steven Sashen of Xero Shoes

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Jul 2018 12:00:00 +0000

It's hard to hire a good marketing agency.

There are countless horror stories.

But if you can find great marketing agencies to work with, you can take your business to the next level.

Today on the show I chat with Steven Sashen, co-founder and CEO of Xero Shoes — a growing 7-figure online store. He works with multiple marketing agencies and today he's sharing how he finds them, vets them and lots more.

Learn:

3 questions to ask marketing agencies before you hire them (to avoid becoming another horror story)
Hiring strategy: who, what, when, how
And many more great behind the scenes tips!

Listen now.

Links:

Wavebreak

Xero Shoes

Fooled by Randomness Book

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Is bad email marketing holding your store back?

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[25] How to grow your Shopify store with Conversion Rate Optimization

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Jul 2018 12:00:00 +0000

You know you should be doing conversion rate optimization, but where do you start?

It's not sexy, but it's insanely valuable.

CRO consistently increases sales and grows online stores, no matter what you sell.

Today on the show I chat with Justin Christianson from Conversion Fanatics.

He's helped dozens of online stores increase their conversions.

Listen now to learn how he does it and how you can too!

Links:

Wavebreak

Free Conversion Analysis

HotJar

Wavebreak Podcast: How to write captivating product descriptions

Justin's LinkedIn

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Learn more about Wavebreak

Is bad email marketing holding your store back?

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[24] Get More Done In Less Time with 8-Figure Ecommerce Entrepreneur Chad Rubin

dylan@wavebreak.co (Dylan Kelley) — Mon, 25 Jun 2018 12:00:00 +0000

There is never enough time in the day.

Imagine being able to automate, delegate, and get rid of the things you don't want to do.

Then you can focus only on the work that interests you.

Today on the show I chat with Chad Rubin, an ecommerce veteran. He runs an 8-figure ecommerce business called Think Crucial and he's also the co-founder & CEO of Skubana.

Listen to learn how he's so productive while running two companies.

Links:

Wavebreak

Skubana

Think Crucial

Cheaper Easier Direct (Chad's Book)

Basecamp

UpWork

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Learn more about Wavebreak

Is bad email marketing holding your store back?

Black Friday will be here before we know it.

Now is the time to take your email marketing to the next level - before it's too late.

At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[23] Behind the Scenes of a $30 Million Skincare Brand

dylan@wavebreak.co (Dylan Kelley) — Mon, 18 Jun 2018 12:00:00 +0000

100% PURE grew from nothing to nearly $30 million in annual revenue without any outside investment.

Today on the show I chat with Ric Kostic, co-founder and CEO of 100% PURE.

In this episode, learn:

How 100% PURE scaled to 8-figures in revenue
The productivity secret Ric learned from his advisor Mark Cuban
Their marketing strategy 100% PURE is focusing on for 2018 and beyond

And much, much more!

Links:

100% PURE

Listen on iTunes

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Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is here.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[22] 9x ROI with Facebook Video Ads

dylan@wavebreak.co (Dylan Kelley) — Mon, 11 Jun 2018 12:00:00 +0000

Travis Peterson from Joker Greeting achieves a 9x ROI on his Facebook ads using videos.

Learn how in today's episode.

He also shares:

His #1 secret for saying productive as a solopreneur
How he rebuilt his brand after receiving tons of negative reviews because his inventory unexpectedly went bad

Links:

Joker Greeting

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is here.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[21] How to Write Captivating Product Descriptions

dylan@wavebreak.co (Dylan Kelley) — Mon, 4 Jun 2018 12:00:00 +0000

Selling candles online is hard.

You can't smell through an iPhone, so how do you convince someone to order a candle online?

Today on the show I've got Tamara Mayne from Brooklyn Candle Studio.

She sells candles online and she's really good at it too.

We dive into the power of great branding and imagery, as well as how to write captivating product descriptions.

Links:

Brooklyn Candle Studio

Listen on iTunes

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Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is here.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[20] Systems for Staying Productive as a Solopreneur

dylan@wavebreak.co (Dylan Kelley) — Mon, 28 May 2018 12:52:00 +0000

Do you want to be more productive?

Do you want to work less and get more done?

Today on the show I interview Rachel Jones, owner of ontheround - a Shopify store that sells yarn.

Learn:

How Rachel systemizes tasks to maximize productivity
Rachel's top time-saving strategies
How Rachel decides what to prioritize in her business

Links:

ontheround

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is here.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before you miss out.

Click here to learn more and schedule a call.

[19] Instagram Influencer Marketing in 2018

dylan@wavebreak.co (Dylan Kelley) — Mon, 21 May 2018 12:00:00 +0000

Instagram is always changing their algorithm and it's hard to keep up.

But it's still an insanely powerful marketing platform.

Today on the show I chat with Keegan Pafford, co-owner of w.o.d.welder.

He knows Instagram marketing like the back of his hand.

Learn:

His best Instagram strategy for 2018
How he finds influencers and what criteria he looks for
The best post format for influencer content
How to structure your influencer marketing campaigns

Links:

w.o.d.welder

Keegan Pafford on LinkedIn

Listen on iTunes

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Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is here.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before you miss out.

Click here to request your free consultation.

[18] How to get your products in Nordstrom, Barney's, and more

dylan@wavebreak.co (Dylan Kelley) — Mon, 14 May 2018 12:00:00 +0000

Miriam Zelinsky is the founder of Lazyjack Press.

Her products are available at a bunch of different retailers, both big and small.

Most recently she got her products in Nordstrom.

Listen to learn how.

Links:

Lazyjack Press

Listen on iTunes

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Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is almost here.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before summer hits.

Click here to request your free consultation.

[17] How to Grow Your Shopify Store with Email Marketing

dylan@wavebreak.co (Dylan Kelley) — Mon, 7 May 2018 12:00:00 +0000

Want to learn how to maximize your Shopify store's email marketing revenue?

Timothy Dann-Barrick interviewed me live on the Shopify Entrepreneurs Facebook group a couple weeks ago.

I answered real questions from actual Shopify store owners.

You’ll learn:

– How businesses that typically don’t see many repeat customers can use an email list effectively

– How I took an email list open rate from 4% to 30% without changing subject lines

– How to keep your email list engaged and weed out the deadbeats who never buy

Listen now.

Links:

Storetasker

Klaviyo

Free Strategy Session

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before summer hits.

Click here to request your free consultation.

[16] Literally changing lives with lingerie

dylan@wavebreak.co (Dylan Kelley) — Mon, 30 Apr 2018 13:00:00 +0000

Her business has grown nearly 4x every year since she started it in 2014 and it's literally changed lives.

Today on the show I've got Dana Donofree, founder of AnaOno.

AnaOno sells lingerie and loungewear for people like herself that faced a breast cancer diagnosis, and needed better fitting, better looking options after surgery.

In this episode learn:

How she grew the company 4x every year while bootstrapping
Why she raised a seed round (and how she did it without knowing any investors)
Her advice for hiring an awesome team

Listen now.

Links:

AnaOno

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before summer hits.

Click here to request your free consultation.

[15] How to stand out in a super competitive market

dylan@wavebreak.co (Dylan Kelley) — Mon, 23 Apr 2018 12:00:00 +0000

Lynne McNelis is the co-founder of fave4, a hair product brand.

Her competition is full of big brands with insane marketing budgets, large teams, and decades of popularity.

In this episode, learn how she stands out in such a competitive space.

Links:

Fave4

Fave4 on Instagram

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before summer hits.

Click here to request your free consultation.

[14] How to make your Shopify store GDPR compliant

dylan@wavebreak.co (Dylan Kelley) — Mon, 16 Apr 2018 12:00:00 +0000

GDPR becomes enforceable starting May 25th.

And if you're not compliant, you face a potential fine of up to 20 million euros.

If you have any customers based in the EU, this episode is a must listen.

Dave Rodenbaugh from Recapture and I dive into GDPR and how it affects your Shopify store.

Learn:

What GDPR is and why you should care
How GDPR affects all Shopify stores (not just stores based in Europe)
How GDPR is changing email marketing and ecommerce
What you need to do to make your Shopify store compliant

Links:

GDPR Website

Recapture

Recapture Shopify App

Dave's Twitter

Listen on iTunes

Get new episodes via email

Learn more about Wavebreak

Is bad email marketing holding your store back?

Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.

With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

At Wavebreak, we've got proven frameworks to make those gains happen.

Get your email marketing right before summer hits.

Click here to request your free consultation.

[13] How Mannequin Madness has thrived the last two decades

dylan@wavebreak.co (Dylan Kelley) — Mon, 9 Apr 2018 12:00:00 +0000

Judi Townsend started Mannequin Madness back when the internet was just beginning.

She's seen tons of marketing channels come and go over the years.

Yet her business has kept growing and evolving.

In this episode, learn:

How Mannequin Madness keeps up with marketing trends
How Judi dramatically increased her sales with segmentation
Why her business doesn't tweet
The Shopify apps that save her hours of time
And how she's competing with Amazon

Links:

Mannequin Madness's Pinterest

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Learn more about Wavebreak

"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[12] How Luca + Danni grew their Shopify Plus store 400% last year

dylan@wavebreak.co (Dylan Kelley) — Mon, 2 Apr 2018 12:00:00 +0000

Luca + Danni is growing like crazy.

In the last year, Luca + Danni's revenue grew by 150% and their Shopify Plus store's sales grew by 400%.

Listen to hear Fred's story and how they're growing so fast.

Links:

Luca + Danni

Luca + Danni Instagram

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[11] The Booming Business of Diaper Bags

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Mar 2018 12:00:00 +0000

Beav Brodie is a man's man with lots of tattoos and he loves cars and guns.

But on the internet he's known as the diaper bag guy...

Find out why in today's episode.

Links:

Baby Tactical Gear

Beav's personal Facebook

Beav's personal Instagram

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[10] How to know when and who to hire to help with your Shopify store

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Mar 2018 13:00:00 +0000

Unsure of when and who to hire to help you grow your Shopify store?

In this episode, Dylan Jawahir (founder of BattleBalm) shares how he decides when and who to hire, and much more.

You'll also learn how he created BattleBalm to scratch his own itch and grew the business without much traditional marketing.

Links:

Listen on iTunes

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Learn more about Wavebreak

"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[9] From the dining room table to $18 million in sales

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Mar 2018 12:18:00 +0000

Braydon Moreno cofounded Robo a few years ago with just $1,200 at his dining room table.

Now it's a public company on the Australian Stock Exchange with a team of 30 people and $18 million in sales.

In this episode learn:

How Braydon and his cofounder made their prototype 3d printer with no experience
The strategies they used to raise over $1,000,000 total on Kickstarter
The "secret sauce" that makes their marketing so successful
Why Robo is listed on the Australian Stock Exchange, even though they're headquartered in California

Links:

Robo

Kickstarter

Shopify Capital

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[8] How to increase your sales without spending more on ads

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Mar 2018 13:16:00 +0000

Do the majority of your sales come from paid ads?

Back in October I sat down with Nick Disabato, the founder of Draft, a design consultancy that helps online stores increase their revenue.

In this episode, he's sharing how you can generate more revenue and profit without spending more money on ads.

Listen to learn how.

Links:

Nick's Consultancy

Nick's Course

Nick's Email List

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Learn more about Wavebreak

"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[7] How Abby Walker more than doubled her Shopify store last year

dylan@wavebreak.co (Dylan Kelley) — Mon, 26 Feb 2018 13:26:00 +0000

Want to double your Shopify store in 2018?

Today on the show I have Abby Walker who runs Vivian Lou, a single-product company with multi-million dollar annual sales.

Her brand has been featured in several top publications and it more than doubled last year.

Listen to learn her story and how she grew her brand so fast.

Links:

VivianLou

Abby's website

Abby's book: Strap on a Pair

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[6] How top Shopify stores are using funnels to sell millions

dylan@wavebreak.co (Dylan Kelley) — Mon, 19 Feb 2018 13:00:00 +0000

Funnels... you've probably heard of them.

More and more Shopify stores are taking advantage of funnels and selling millions of dollars of products with them.

Today on the show is Jordan Gal, the cofounder and CEO of CartHook.

He explains exactly how people are selling crazy amounts of products with funnels and how you can do the same.

Links:

Listen on iTunes

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[5] How to find a good Shopify developer

dylan@wavebreak.co (Dylan Kelley) — Mon, 12 Feb 2018 13:00:00 +0000

"How do I find a good developer?"

It's been asked over and over again in the Shopify realm.

Maybe you've even had a bad experience working with a developer.

Today's guest is Jon Kennedy, founder of Carson and Storetasker.

He's hired dozens of Shopify developers and now he's sharing his secrets.

Links:

Carson

Storetasker

Shopify Entrepreneur's Facebook group

7 tips for submitting Shopify job requests that experts love

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[4] How to get your products reviewed on over 1,000 blogs in 12 months

dylan@wavebreak.co (Dylan Kelley) — Mon, 5 Feb 2018 13:00:00 +0000

Today joining me is Cheri Tracy, founder of beauty company Orglamix.

In the first 12 months of her brand's existence, her products were reviewed on over 1,000 blogs.

In this episode, find out how she did it and the results that followed.

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[3] Work-life balance: Can $1,000,000 in revenue be a bad thing?

dylan@wavebreak.co (Dylan Kelley) — Mon, 29 Jan 2018 13:00:00 +0000

Susan Bradley bought a company called WeeSqueak a few years ago when it was doing over $1,000,000 in wholesale revenue.

Today it does $0 in wholesale revenue.

But it's not failing.

She just chose to stop selling wholesale.

Find out why.

Links:

Susan's Facebook Group

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[2] The 7 Figure Backpack

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Jan 2018 13:09:00 +0000

When they started their business, they were turned down by every manufacturer they approached.

Now their business does 7 figures in sales every year.

Find out how in this interview with Fred Perrotta, co-founder of Tortuga.

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"I know I could do better with my email marketing"

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Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[1] From working the night shift to $40k/mo

dylan@wavebreak.co (Dylan Kelley) — Mon, 22 Jan 2018 13:00:00 +0000

Ryan Popoff started his Shopify store Popov Leather as a hobby in his dining room.

He's grown it into a thriving business that supports him and his family.

Find out how.

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"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.

Get it at EmailRevenueChecklist.com

[0] Welcome to the Wavebreak Podcast

dylan@wavebreak.co (Dylan Kelley) — Fri, 19 Jan 2018 19:41:00 +0000

What is this? Why should you listen? Who is it for? Who am I?

"I know I could do better with my email marketing"

Does that sound familiar?

Do you feel like you're leaving money on the table with your current email marketing situation?

Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.