https://simplecast.com Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them. Copyright SiriusXM 2023 en-us Wed, 25 Oct 2023 08:05:00 +0000 Fri, 25 Apr 2025 19:56:39 +0000 simplecast.com https://image.simplecastcdn.com/images/d0a2dbdc-e001-4d8c-beea-c31fd09a63ad/cc2ad4ff-d400-446b-9a5c-314325365d66/3000x3000/the-genrelist-siriusxm-media-art-011023.jpg?aid=rss_feed simplecast.com episodic Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them. SXM Media false https://feeds.simplecast.com/EbwrV1he SXM Media podcasts@siriusxm.com https://thegenrelist.cascadiaaudio.com/?p=52 From the exciting world of audiofiction to the rebirth of beloved TV segments for the audio audience, there are plenty of ways that podcasting will continue to transform and grow with each coming year. In the Innovative New Formats episode of The Genrelist, join host Nidia Serrano as she surveys what’s coming next in podcasting and how advertisers can stay in the conversation. 

]]> Wed, 25 Oct 2023 08:05:00 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com From the exciting world of audiofiction to the rebirth of beloved TV segments for the audio audience, there are plenty of ways that podcasting will continue to transform and grow with each coming year. In the Innovative New Formats episode of The Genrelist, join host Nidia Serrano as she surveys what’s coming next in podcasting and how advertisers can stay in the conversation. 

]]> Episode 10: Innovative New Formats Advertising Week 00:16:20 From the exciting world of audiofiction to the rebirth of beloved TV segments for the audio audience, there are plenty of ways that podcasting will continue to transform and grow with each coming year. In the Innovative New Formats episode of The Genrelist, join host Nidia Serrano as she surveys what's coming next in podcasting and how advertisers can stay in the conversation.  From the exciting world of audiofiction to the rebirth of beloved TV segments for the audio audience, there are plenty of ways that podcasting will continue to transform and grow with each coming year. In the Innovative New Formats episode of The Genrelist, join host Nidia Serrano as she surveys what's coming next in podcasting and how advertisers can stay in the conversation.  false full https://thegenrelist.cascadiaaudio.com/?p=50 It’s time to look at the lesser-knows, the underdogs, the indie podcasters. In this episode of The Genrelist, host Nidia Serrano surveys the world of independent shows and hosts and takes a deep dive into one of the best methods in advertising on these programs: programmatic advertising.

]]> Mon, 16 Oct 2023 20:23:40 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com It’s time to look at the lesser-knows, the underdogs, the indie podcasters. In this episode of The Genrelist, host Nidia Serrano surveys the world of independent shows and hosts and takes a deep dive into one of the best methods in advertising on these programs: programmatic advertising.

]]> Episode 9: Indie Podcasts Advertising Week 00:23:31 It's time to look at the lesser-knows, the underdogs, the indie podcasters. In this episode of The Genrelist, host Nidia Serrano surveys the world of independent shows and hosts and takes a deep dive into one of the best methods in advertising on these programs: programmatic advertising. It's time to look at the lesser-knows, the underdogs, the indie podcasters. In this episode of The Genrelist, host Nidia Serrano surveys the world of independent shows and hosts and takes a deep dive into one of the best methods in advertising on these programs: programmatic advertising. false full https://thegenrelist.cascadiaaudio.com/?p=38 Get your thinking caps on—it’s learning time. The world of learning and education podcasts is as diverse as the topics they explore. Education, science and history shows… it’s like the best parts of school, on-demand, ready to go. Join host Nidia Serrano as she delves into the listener love behind learning podcasts in this episode of The Genrelist.

]]> Wed, 30 Aug 2023 08:01:00 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com Get your thinking caps on—it’s learning time. The world of learning and education podcasts is as diverse as the topics they explore. Education, science and history shows… it’s like the best parts of school, on-demand, ready to go. Join host Nidia Serrano as she delves into the listener love behind learning podcasts in this episode of The Genrelist.

]]> Episode 8: Education and Learning Advertising Week 00:20:41 Get your thinking caps on—it's learning time. The world of learning and education podcasts is as diverse as the topics they explore. Education, science and history shows… it's like the best parts of school, on-demand, ready to go. Join host Nidia Serrano as she delves into the listener love behind learning podcasts in this episode of The Genrelist. Get your thinking caps on—it's learning time. The world of learning and education podcasts is as diverse as the topics they explore. Education, science and history shows… it's like the best parts of school, on-demand, ready to go. Join host Nidia Serrano as she delves into the listener love behind learning podcasts in this episode of The Genrelist. false full https://thegenrelist.cascadiaaudio.com/?p=32 When it comes to podcasting, the audience is not homogenous, and neither are the shows. In this next episode of The Genrelist, host Nidia Serrano highlights some of the diverse voices in the space—across racial and ethnic lines and the gender spectrum—and how to reach them.

]]> Tue, 11 Jul 2023 08:05:48 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com When it comes to podcasting, the audience is not homogenous, and neither are the shows. In this next episode of The Genrelist, host Nidia Serrano highlights some of the diverse voices in the space—across racial and ethnic lines and the gender spectrum—and how to reach them.

]]> Episode 7: Diverse Voices Advertising Week 00:19:45 When it comes to podcasting, the audience is not homogenous, and neither are the shows. In this next episode of The Genrelist, host Nidia Serrano highlights some of the diverse voices in the space—across racial and ethnic lines and the gender spectrum—and how to reach them. When it comes to podcasting, the audience is not homogenous, and neither are the shows. In this next episode of The Genrelist, host Nidia Serrano highlights some of the diverse voices in the space—across racial and ethnic lines and the gender spectrum—and how to reach them. false full https://thegenrelist.cascadiaaudio.com/?p=29 Lights, camera, podcasts: Listeners are flocking to the medium to catch some of their favorite stars of stage and screen wax poetic on any topic they choose, whether it’s industry chatter or good ol’ fashioned advice. With 65% of podcast listeners replacing tv time with podcasts, advertisers should give this genre a standing ovation. Listen in as host Nidia Serrano takes you on this next episode of The Genrelist.

]]> Wed, 28 Jun 2023 19:06:02 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com Lights, camera, podcasts: Listeners are flocking to the medium to catch some of their favorite stars of stage and screen wax poetic on any topic they choose, whether it’s industry chatter or good ol’ fashioned advice. With 65% of podcast listeners replacing tv time with podcasts, advertisers should give this genre a standing ovation. Listen in as host Nidia Serrano takes you on this next episode of The Genrelist.

]]> Episode 6: Entertainment Advertising Week 00:08:47 Lights, camera, podcasts: Listeners are flocking to the medium to catch some of their favorite stars of stage and screen wax poetic on any topic they choose, whether it's industry chatter or good ol' fashioned advice. With 65% of podcast listeners replacing tv time with podcasts, advertisers should give this genre a standing ovation. Listen in as host Nidia Serrano takes you on this next episode of The Genrelist.  Lights, camera, podcasts: Listeners are flocking to the medium to catch some of their favorite stars of stage and screen wax poetic on any topic they choose, whether it's industry chatter or good ol' fashioned advice. With 65% of podcast listeners replacing tv time with podcasts, advertisers should give this genre a standing ovation. Listen in as host Nidia Serrano takes you on this next episode of The Genrelist.  false full https://thegenrelist.cascadiaaudio.com/?p=27 Take a deep breath, advertisers, and heed the popularity of health and wellness podcasts. Whether it’s to better understand their anxiety or hear stories on how folks made it through a tough time, listeners flock to shows in this genre. Listen as host Nidia Serrano takes you through this episode of The Genrelist, walking advertisers through these shows and how they can make an impact within.

]]> Thu, 20 Apr 2023 17:25:20 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com Take a deep breath, advertisers, and heed the popularity of health and wellness podcasts. Whether it’s to better understand their anxiety or hear stories on how folks made it through a tough time, listeners flock to shows in this genre. Listen as host Nidia Serrano takes you through this episode of The Genrelist, walking advertisers through these shows and how they can make an impact within.

]]> Episode 5: Health & Wellness Advertising Week 00:16:17 Take a deep breath, advertisers, and heed the popularity of health and wellness podcasts. Whether it's to better understand their anxiety or hear stories on how folks made it through a tough time, listeners flock to shows in this genre. Listen as host Nidia Serrano takes you through this episode of The Genrelist, walking advertisers through these shows and how they can make an impact within. Take a deep breath, advertisers, and heed the popularity of health and wellness podcasts. Whether it's to better understand their anxiety or hear stories on how folks made it through a tough time, listeners flock to shows in this genre. Listen as host Nidia Serrano takes you through this episode of The Genrelist, walking advertisers through these shows and how they can make an impact within. false full https://thegenrelist.cascadiaaudio.com/?p=24 No joke: comedy is the number one podcast genre, bringing 28.4 million listeners to shows year over year… and still growing. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, finding out what makes this genre so popular and how advertisers get in on the joke. 

]]> Thu, 23 Mar 2023 17:36:50 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com No joke: comedy is the number one podcast genre, bringing 28.4 million listeners to shows year over year… and still growing. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, finding out what makes this genre so popular and how advertisers get in on the joke. 

]]> Episode 4: Comedy Advertising Week 00:15:40 No joke: comedy is the number one podcast genre, bringing 28.4 million listeners to shows year over year… and still growing. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, finding out what makes this genre so popular and how advertisers get in on the joke.  No joke: comedy is the number one podcast genre, bringing 28.4 million listeners to shows year over year… and still growing. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, finding out what makes this genre so popular and how advertisers get in on the joke.  false full https://thegenrelist.cascadiaaudio.com/?p=21 For sports fans, when playoffs end and the trophies come out, where does the love, the fandom, the passion go? It goes to podcasts. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, checking the score on sports podcasts, and how advertisers can get in the game.

]]> Wed, 22 Mar 2023 08:11:00 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com For sports fans, when playoffs end and the trophies come out, where does the love, the fandom, the passion go? It goes to podcasts. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, checking the score on sports podcasts, and how advertisers can get in the game.

]]> Episode 3: Sports Advertising Week 00:19:02 For sports fans, when playoffs end and the trophies come out, where does the love, the fandom, the passion go? It goes to podcasts. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, checking the score on sports podcasts, and how advertisers can get in the game. For sports fans, when playoffs end and the trophies come out, where does the love, the fandom, the passion go? It goes to podcasts. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, checking the score on sports podcasts, and how advertisers can get in the game. false full https://thegenrelist.cascadiaaudio.com/?p=18 This just in… news podcasts are popular, with nearly a quarter of Americans getting their news from this format. But the question remains: is it a safe space for advertisers? Our sources say, “Yes.” Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what compels news listeners to stay engaged.

]]> Thu, 2 Mar 2023 16:25:37 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com This just in… news podcasts are popular, with nearly a quarter of Americans getting their news from this format. But the question remains: is it a safe space for advertisers? Our sources say, “Yes.” Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what compels news listeners to stay engaged.

]]> Episode 2: News Advertising Week 00:17:29 This just in… news podcasts are popular, with nearly a quarter of Americans getting their news from this format. But the question remains: is it a safe space for advertisers? Our sources say, "Yes." Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what compels news listeners to stay engaged. This just in… news podcasts are popular, with nearly a quarter of Americans getting their news from this format. But the question remains: is it a safe space for advertisers? Our sources say, "Yes." Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what compels news listeners to stay engaged. false full https://thegenrelist.cascadiaaudio.com/?p=13 As a genre, true crime is a force to be reckoned with. From massive listenership to serving as the top genre among women, marketers should not be scared. Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what makes true crime podcasts so compelling as well as the unique opportunities that lie within.

]]> Wed, 15 Feb 2023 09:55:00 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com As a genre, true crime is a force to be reckoned with. From massive listenership to serving as the top genre among women, marketers should not be scared. Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what makes true crime podcasts so compelling as well as the unique opportunities that lie within.

]]> Episode 1: True Crime Advertising Week 00:20:04 As a genre, true crime is a force to be reckoned with. From massive listenership to serving as the top genre among women, marketers should not be scared. Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what makes true crime podcasts so compelling as well as the unique opportunities that lie within. As a genre, true crime is a force to be reckoned with. From massive listenership to serving as the top genre among women, marketers should not be scared. Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what makes true crime podcasts so compelling as well as the unique opportunities that lie within. false full https://thegenrelist.cascadiaaudio.com/?p=6 Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them.

]]> Sat, 24 Dec 2022 18:01:35 +0000 podcasts@siriusxm.com (Advertising Week) simplecast.com Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them.

]]> The Genrelist – Trailer Advertising Week 00:00:39 Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them. Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them. false trailer