https://simplecast.com Go Fungal This podcast is for marketers, communicators and storytellers on a mission to make meaningful connections with their audience. Easier said than done. We talk about ways to do that and more...and we keep it fun. 2022 Fungi Media en Tue, 19 May 2026 05:00:00 +0000 Tue, 19 May 2026 14:13:21 +0000 https://go-fungal.simplecast.com Go Fungal https://image.simplecastcdn.com/images/deb908f5-7056-408f-9844-292d37415e9f/550bbe26-6831-48ea-9541-bb3172653b1f/3000x3000/gofungal-sqat2x.jpg?aid=rss_feed https://go-fungal.simplecast.com episodic This podcast is for marketers, communicators and storytellers on a mission to make meaningful connections with their audience. Easier said than done. We talk about ways to do that and more...and we keep it fun. Matt Cornelison, Fungi Media true https://feeds.simplecast.com/DqVau6pa agency, business connections, business marketing, communication, connections, creative content, creative marketing, creativity, effective marketing, go viral, marketers, marketing, storytelling Fungi Media hi@fungimedia.com f446cb40-7ace-465b-ab2b-c1493ae18fa3 Journey from Heritage Brand to Viral Product Campaign Brands are fighting harder than ever to break through a congested landscape. Matt sits down with guest Michael Shmarak to unpack how creative PR, timing, and human connection helped revive the historic Smith Brothers cough drop brand and turn it into a national retail success story.

Michael shares the behind-the-scenes thinking that helped transform Smith Brothers from a forgotten legacy brand into a product carried in over 42,000 stores across the US and Canada. Michael explains how great marketing happens when brands tap into emotion, personality, and culture—not just product features. 

What you’ll learn in this episode:

- Why personality and storytelling matter more than product specs in marketing 

- How Michael took a cultural moment from the Chicago Blackhawks and leveraged it into a success campaign. 

- Why human connection still beats technology when it comes to building trust and brand loyalty 

- Michael’s perspective on “moments-based marketing” and creating cultural relevance in real time Check out Michael on LinkedIn!

]]> Tue, 19 May 2026 05:00:00 +0000 hi@fungimedia.com (Matt Cornelison, Michael Shmarak) https://go-fungal.simplecast.com/episodes/journey-from-heritage-brand-to-viral-product-campaign-Z7GnZBnS Brands are fighting harder than ever to break through a congested landscape. Matt sits down with guest Michael Shmarak to unpack how creative PR, timing, and human connection helped revive the historic Smith Brothers cough drop brand and turn it into a national retail success story.

Michael shares the behind-the-scenes thinking that helped transform Smith Brothers from a forgotten legacy brand into a product carried in over 42,000 stores across the US and Canada. Michael explains how great marketing happens when brands tap into emotion, personality, and culture—not just product features. 

What you’ll learn in this episode:

- Why personality and storytelling matter more than product specs in marketing 

- How Michael took a cultural moment from the Chicago Blackhawks and leveraged it into a success campaign. 

- Why human connection still beats technology when it comes to building trust and brand loyalty 

- Michael’s perspective on “moments-based marketing” and creating cultural relevance in real time Check out Michael on LinkedIn!

]]> Journey from Heritage Brand to Viral Product Campaign Matt Cornelison, Michael Shmarak 00:23:09 Brands are fighting harder than ever to break through a congested landscape. Matt sits down with guest Michael Shmarak to unpack how creative PR, timing, and human connection helped revive the historic Smith Brothers cough drop brand and turn it into a national retail success story. Michael shares the behind-the-scenes thinking that helped transform Smith Brothers from a forgotten legacy brand into a product carried in over 42,000 stores across the US and Canada. Michael explains how great marketing happens when brands tap into emotion, personality, and culture—not just product features. What you’ll learn in this episode: - Why personality and storytelling matter more than product specs in marketing - How Michael took a cultural moment from the Chicago Blackhawks and leveraged it into a success campaign. - Why human connection still beats technology when it comes to building trust and brand loyalty - Michael’s perspective on “moments-based marketing” and creating cultural relevance in real time Check out Michael on LinkedIn! Brands are fighting harder than ever to break through a congested landscape. Matt sits down with guest Michael Shmarak to unpack how creative PR, timing, and human connection helped revive the historic Smith Brothers cough drop brand and turn it into a national retail success story. Michael shares the behind-the-scenes thinking that helped transform Smith Brothers from a forgotten legacy brand into a product carried in over 42,000 stores across the US and Canada. Michael explains how great marketing happens when brands tap into emotion, personality, and culture—not just product features. What you’ll learn in this episode: - Why personality and storytelling matter more than product specs in marketing - How Michael took a cultural moment from the Chicago Blackhawks and leveraged it into a success campaign. - Why human connection still beats technology when it comes to building trust and brand loyalty - Michael’s perspective on “moments-based marketing” and creating cultural relevance in real time Check out Michael on LinkedIn! marketing, pr, campaign, product launch true full 28 3 6b6aba38-0f6e-4983-ae5b-edefc01aa050 What Great Mentorship Actually Looks Like As AI continues to reshape how work gets done, it’s also quietly changing how people learn to do the work in the first place. Matt sits down with Antonio Garcia to unpack a growing concern: AI may be accelerating output, but it’s also threatening the job experience that junior professionals need to advance.

 

Drawing from his own experience, he breaks down what actually makes a great mentor, and how intentional guidance can be career defining. In an attempt to bridge the generational gap, Antonio has helped start a mentorship program, Strength in Numbers. It’s a Chicago based group focusing on senior professionals taking accountability for young people's progress.  

 

What you’ll learn in this episode:

- Why AI may be limiting early-career, on-the-job learning opportunities

- The key traits that separate good mentors from great ones

- How mentorship can be the defining factor in a young professional's careers.

 

Check out Antonio on LinkedIn!

https://www.linkedin.com/in/amgarcia/

Don't forget to check out Strength in Numbers below. 

https://strengthinnumbers.cargo.site/

]]> Wed, 29 Apr 2026 05:00:00 +0000 hi@fungimedia.com (Antonio Garcia, Matt Cornelison) https://go-fungal.simplecast.com/episodes/what-great-mentorship-actually-looks-like-bCz8nR_7 As AI continues to reshape how work gets done, it’s also quietly changing how people learn to do the work in the first place. Matt sits down with Antonio Garcia to unpack a growing concern: AI may be accelerating output, but it’s also threatening the job experience that junior professionals need to advance.

 

Drawing from his own experience, he breaks down what actually makes a great mentor, and how intentional guidance can be career defining. In an attempt to bridge the generational gap, Antonio has helped start a mentorship program, Strength in Numbers. It’s a Chicago based group focusing on senior professionals taking accountability for young people's progress.  

 

What you’ll learn in this episode:

- Why AI may be limiting early-career, on-the-job learning opportunities

- The key traits that separate good mentors from great ones

- How mentorship can be the defining factor in a young professional's careers.

 

Check out Antonio on LinkedIn!

https://www.linkedin.com/in/amgarcia/

Don't forget to check out Strength in Numbers below. 

https://strengthinnumbers.cargo.site/

]]> What Great Mentorship Actually Looks Like Antonio Garcia, Matt Cornelison 00:24:05 As AI continues to reshape how work gets done, it’s also quietly changing how people learn to do the work in the first place. Matt sits down with Antonio Garcia to unpack a growing concern: AI may be accelerating output, but it’s also threatening the job experience that junior professionals need to advance. Drawing from his own experience, he breaks down what actually makes a great mentor, and how intentional guidance can be career defining. In an attempt to bridge the generational gap, Antonio has helped start a mentorship program, Strength in Numbers. It’s a Chicago based group focusing on senior professionals taking accountability for young people's progress. What you’ll learn in this episode: - Why AI may be limiting early-career, on-the-job learning opportunities - The key traits that separate good mentors from great ones - How mentorship can be the defining factor in a young professional's careers. Check out Antonio on LinkedIn! https://www.linkedin.com/in/amgarcia/ Don't forget to check out Strength in Numbers below. https://strengthinnumbers.cargo.site/ As AI continues to reshape how work gets done, it’s also quietly changing how people learn to do the work in the first place. Matt sits down with Antonio Garcia to unpack a growing concern: AI may be accelerating output, but it’s also threatening the job experience that junior professionals need to advance. Drawing from his own experience, he breaks down what actually makes a great mentor, and how intentional guidance can be career defining. In an attempt to bridge the generational gap, Antonio has helped start a mentorship program, Strength in Numbers. It’s a Chicago based group focusing on senior professionals taking accountability for young people's progress. What you’ll learn in this episode: - Why AI may be limiting early-career, on-the-job learning opportunities - The key traits that separate good mentors from great ones - How mentorship can be the defining factor in a young professional's careers. Check out Antonio on LinkedIn! https://www.linkedin.com/in/amgarcia/ Don't forget to check out Strength in Numbers below. https://strengthinnumbers.cargo.site/ mentorship, ai true full 27 3 fcab9a5c-9634-4cd2-b3b6-780e9f13a28a Breaking Through AI Noise: B2B Branding and Self-Service Ads with Steve Robinson With the rise of AI tools changing how buyers research, traditional intent-based marketing like Google Ads is losing its edge. Matt travels to Milwaukee to sit down with guest Steve Robinson, a B2B marketing strategist. 

Steve discusses why B2B marketers need to return to fundamental branding and audience building to cut through the increasing noise of AI. To help marketing leaders adapt, Steve has developed Path3. This platform empowers B2B marketers to execute self-service advertising across multiple channels without needing deep technical expertise in each individual platform.

What you'll learn in this episode: 

- Why B2B marketers must shift their focus from catching intent to building an audience.

- How Path three allows marketers to push creative out to various platforms and pull metrics back in. 

- The growing importance of authentic social proof and a strong brand position in an AI-saturated world. 

 

Check out Steve on Linkedin! 
https://www.linkedin.com/in/stevedrobinson/

]]> Tue, 24 Mar 2026 05:00:00 +0000 hi@fungimedia.com (Matt Cornelison, Steve Robinson) https://go-fungal.simplecast.com/episodes/breaking-through-ai-noise-b2b-branding-and-self-service-ads-with-steve-robinson-lEDTgZxq With the rise of AI tools changing how buyers research, traditional intent-based marketing like Google Ads is losing its edge. Matt travels to Milwaukee to sit down with guest Steve Robinson, a B2B marketing strategist. 

Steve discusses why B2B marketers need to return to fundamental branding and audience building to cut through the increasing noise of AI. To help marketing leaders adapt, Steve has developed Path3. This platform empowers B2B marketers to execute self-service advertising across multiple channels without needing deep technical expertise in each individual platform.

What you'll learn in this episode: 

- Why B2B marketers must shift their focus from catching intent to building an audience.

- How Path three allows marketers to push creative out to various platforms and pull metrics back in. 

- The growing importance of authentic social proof and a strong brand position in an AI-saturated world. 

 

Check out Steve on Linkedin! 
https://www.linkedin.com/in/stevedrobinson/

]]> Breaking Through AI Noise: B2B Branding and Self-Service Ads with Steve Robinson Matt Cornelison, Steve Robinson 00:15:27 With the rise of AI tools changing how buyers research, traditional intent-based marketing like Google Ads is losing its edge. Matt travels to Milwaukee to sit down with guest Steve Robinson, a B2B marketing strategist. Steve discusses why B2B marketers need to return to fundamental branding and audience building to cut through the increasing noise of AI. To help marketing leaders adapt, Steve has developed Path3. This platform empowers B2B marketers to execute self-service advertising across multiple channels without needing deep technical expertise in each individual platform. What you'll learn in this episode: - Why B2B marketers must shift their focus from catching intent to building an audience. - How Path three allows marketers to push creative out to various platforms and pull metrics back in. - The growing importance of authentic social proof and a strong brand position in an AI-saturated world. Check out Steve on LinkedIn! https://www.linkedin.com/in/stevedrobinson/ With the rise of AI tools changing how buyers research, traditional intent-based marketing like Google Ads is losing its edge. Matt travels to Milwaukee to sit down with guest Steve Robinson, a B2B marketing strategist. Steve discusses why B2B marketers need to return to fundamental branding and audience building to cut through the increasing noise of AI. To help marketing leaders adapt, Steve has developed Path3. This platform empowers B2B marketers to execute self-service advertising across multiple channels without needing deep technical expertise in each individual platform. What you'll learn in this episode: - Why B2B marketers must shift their focus from catching intent to building an audience. - How Path three allows marketers to push creative out to various platforms and pull metrics back in. - The growing importance of authentic social proof and a strong brand position in an AI-saturated world. Check out Steve on LinkedIn! https://www.linkedin.com/in/stevedrobinson/ branding, advertising, audience awareness, search engine, ad placement, b2b marketing, paid media true full 26 3 d1cdf69d-abe7-413c-bf9b-e64b7d2c3ca8 A Futurist’s Approach to Storytelling An effective way for your audience to make sense of what's new is to connect it to what's known. Today, Mike Bechtel is here to teach you techniques to tell better stories. In his work as a futurist, he helps companies understand what's new and next. His strategies include using silence, a three act structure and analogies to stop from just adding to the noise. Stick around to learn how to implement these into your own storytelling. 

Learn something new in this week's episode! 

 

Check out Mike on LinkedIn 

https://www.linkedin.com/in/mikebechtel/

]]> Thu, 19 Mar 2026 05:00:00 +0000 hi@fungimedia.com (Matt Cornelison, Mike Bechtel) https://go-fungal.simplecast.com/episodes/a-futurists-approach-to-storytelling-tqcQOUPr An effective way for your audience to make sense of what's new is to connect it to what's known. Today, Mike Bechtel is here to teach you techniques to tell better stories. In his work as a futurist, he helps companies understand what's new and next. His strategies include using silence, a three act structure and analogies to stop from just adding to the noise. Stick around to learn how to implement these into your own storytelling. 

Learn something new in this week's episode! 

 

Check out Mike on LinkedIn 

https://www.linkedin.com/in/mikebechtel/

]]> A Futurist’s Approach to Storytelling Matt Cornelison, Mike Bechtel 00:24:58 An effective way for your audience to make sense of what's new is to connect it to what's known. Today, Mike Bechtel is here to teach you techniques to tell better stories. In his work as a futurist, he helps companies understand what's new and next. His strategies include using silence, a three act structure and analogies to stop from just adding to the noise. Stick around to learn how to implement these into your own storytelling. Learn something new in this week's episode! Check out Mike on LinkedIn https://www.linkedin.com/in/mikebechtel/ An effective way for your audience to make sense of what's new is to connect it to what's known. Today, Mike Bechtel is here to teach you techniques to tell better stories. In his work as a futurist, he helps companies understand what's new and next. His strategies include using silence, a three act structure and analogies to stop from just adding to the noise. Stick around to learn how to implement these into your own storytelling. Learn something new in this week's episode! Check out Mike on LinkedIn https://www.linkedin.com/in/mikebechtel/ storytelling, corporate, futurism, artificial intelligence, product launch, copywriting true full 25 3 2baf8c64-70a2-46d0-8985-5588859aec36 How Agency Owners Get Unstuck You’re a Founder who built your agency from the ground up. Congrats on getting this far! The bad news is, what helped you grow, isn’t going to help you scale. At this phase, it’s time to shift priorities, get clearer processes and delegate operations among your Senior people. If stagnancy and heavy workload is bogging you down, Isabelle Papoulias, Head of Operations and Marketing at EliteOps is here to help. With sharp experience as a COO, she’s bringing tips and tricks for getting yourself unstuck while generating lasting improvement with your team.

This episode, expand your perspective!

Check out Isabelle on LinkedIn!

https://www.linkedin.com/in/isabellepapoulias/

]]> Tue, 24 Feb 2026 06:00:00 +0000 hi@fungimedia.com (Isabelle Papoulias, Matt Cornelison) https://go-fungal.simplecast.com/episodes/how-agency-owners-get-unstuck-4P67luoL You’re a Founder who built your agency from the ground up. Congrats on getting this far! The bad news is, what helped you grow, isn’t going to help you scale. At this phase, it’s time to shift priorities, get clearer processes and delegate operations among your Senior people. If stagnancy and heavy workload is bogging you down, Isabelle Papoulias, Head of Operations and Marketing at EliteOps is here to help. With sharp experience as a COO, she’s bringing tips and tricks for getting yourself unstuck while generating lasting improvement with your team.

This episode, expand your perspective!

Check out Isabelle on LinkedIn!

https://www.linkedin.com/in/isabellepapoulias/

]]> How Agency Owners Get Unstuck Isabelle Papoulias, Matt Cornelison 00:22:51 You’re a Founder who built your agency from the ground up. Congrats on getting this far! The bad news is, what helped you grow, isn’t going to help you scale. At this phase, it’s time to shift priorities, get clearer processes and delegate operations among your Senior people. If stagnancy and heavy workload is bogging you down, Isabelle Papoulias, Head of Operations and Marketing at EliteOps is here to help. With sharp experience as a COO, she’s bringing tips and tricks for getting yourself unstuck while generating lasting improvement with your team. This episode, expand your perspective! Check out Isabelle on LinkedIn! https://www.linkedin.com/in/isabellepapoulias/ You’re a Founder who built your agency from the ground up. Congrats on getting this far! The bad news is, what helped you grow, isn’t going to help you scale. At this phase, it’s time to shift priorities, get clearer processes and delegate operations among your Senior people. If stagnancy and heavy workload is bogging you down, Isabelle Papoulias, Head of Operations and Marketing at EliteOps is here to help. With sharp experience as a COO, she’s bringing tips and tricks for getting yourself unstuck while generating lasting improvement with your team. This episode, expand your perspective! Check out Isabelle on LinkedIn! https://www.linkedin.com/in/isabellepapoulias/ operationalize, ceo, priorities, creative a, corporate, founders, team building, coo true full 24 3 c86acfe3-c533-4ff6-8e3e-5e86b0ce55c1 Leadership: Improv Ain't No Joke Is improv your missing leadership skill? Just ask Marcy Freeman, a Global Marketer with over 20 years of experience. She’s developed brand strategies and product campaigns as an Executive Leader. She's also an avid improver who’s performed with Chicago’s Second City. This episode, Marcy walks us through her journey to becoming a performer, and all the ways it has made her a more active listener, leader and brainstormer. As crazy as it sounds, spontaneity may be the quality your leadership style is desperately lacking. 

Figure out how to use it this episode! 

Check out Marcy on LinkedIn! 

https://www.linkedin.com/in/marcyefreeman/

]]> Tue, 27 Jan 2026 06:00:00 +0000 hi@fungimedia.com (Marcy Freeman, Matt Cornelison) https://go-fungal.simplecast.com/episodes/leadership-improv-aint-no-joke-K2xq18Dw Is improv your missing leadership skill? Just ask Marcy Freeman, a Global Marketer with over 20 years of experience. She’s developed brand strategies and product campaigns as an Executive Leader. She's also an avid improver who’s performed with Chicago’s Second City. This episode, Marcy walks us through her journey to becoming a performer, and all the ways it has made her a more active listener, leader and brainstormer. As crazy as it sounds, spontaneity may be the quality your leadership style is desperately lacking. 

Figure out how to use it this episode! 

Check out Marcy on LinkedIn! 

https://www.linkedin.com/in/marcyefreeman/

]]> Leadership: Improv Ain't No Joke Marcy Freeman, Matt Cornelison 00:20:16 Is improv your missing leadership skill? Just ask Marcy Freeman, a Global Marketer with over 20 years of experience. She’s developed brand strategies and product campaigns as an Executive Leader. She's also an avid improver who’s performed with Chicago’s Second City. This episode, Marcy walks us through her journey to becoming a performer, and all the ways it has made her a more active listener, leader and brainstormer. As crazy as it sounds, spontaneity may be the quality your leadership style is desperately lacking. Figure out how to use it this episode! Check out Marcy on LinkedIn! https://www.linkedin.com/in/marcyefreeman/ Is improv your missing leadership skill? Just ask Marcy Freeman, a Global Marketer with over 20 years of experience. She’s developed brand strategies and product campaigns as an Executive Leader. She's also an avid improver who’s performed with Chicago’s Second City. This episode, Marcy walks us through her journey to becoming a performer, and all the ways it has made her a more active listener, leader and brainstormer. As crazy as it sounds, spontaneity may be the quality your leadership style is desperately lacking. Figure out how to use it this episode! Check out Marcy on LinkedIn! https://www.linkedin.com/in/marcyefreeman/ leadership, improv, creativity, brainstorming, cmo, marketing leader, global marketing true full 21 3 de0c7663-99ae-4514-99a9-89a5fdbb96da How Comms Pros are Landing Gigs Today In the comms world today, it’s never been harder to stand out. This week, Brooke Kruger of KC Partners is advising you on what interviewers want to hear. Brooke has a variety of interview tips up her sleeve that are going to wow comms leaders. Those include knowing your passions and studying the job you're applying for like you’ve already got it. 

We give you all that and more this week!

 

Check out Brooke on LinkedIn

https://www.linkedin.com/in/brookechilenkruger/

 

]]> Tue, 13 Jan 2026 06:00:00 +0000 hi@fungimedia.com (Brooke Kruger, Matt Cornelison) https://go-fungal.simplecast.com/episodes/how-comms-pros-are-landing-gigs-today-XM9KbO6a In the comms world today, it’s never been harder to stand out. This week, Brooke Kruger of KC Partners is advising you on what interviewers want to hear. Brooke has a variety of interview tips up her sleeve that are going to wow comms leaders. Those include knowing your passions and studying the job you're applying for like you’ve already got it. 

We give you all that and more this week!

 

Check out Brooke on LinkedIn

https://www.linkedin.com/in/brookechilenkruger/

 

]]> How Comms Pros are Landing Gigs Today Brooke Kruger, Matt Cornelison 00:21:53 In the comms world today, it’s never been harder to stand out. This week, Brooke Kruger of KC Partners is advising you on what interviewers want to hear. Brooke has a variety of interview tips up her sleeve that are going to wow comms leaders. Those include knowing your passions and studying the job you're applying for like you’ve already got it. We give you all that and more this week! Check out Brooke on LinkedIn https://www.linkedin.com/in/brookechilenkruger/ In the comms world today, it’s never been harder to stand out. This week, Brooke Kruger of KC Partners is advising you on what interviewers want to hear. Brooke has a variety of interview tips up her sleeve that are going to wow comms leaders. Those include knowing your passions and studying the job you're applying for like you’ve already got it. We give you all that and more this week! Check out Brooke on LinkedIn https://www.linkedin.com/in/brookechilenkruger/ communications, job market, interview prep, hiring true full 20 3 315bbebb-2b0d-4ab6-baef-7a3e32d079ca How Presence Fuels Your Team's Productivity You’re the reason your business isn’t growing (and that’s good news). Take it from Brad Farris who has specialized in coaching agency and marketing leaders for 25 years. Brad encourages leaders to slow down, take time to reflect and assess their process before half-hearted productivity. If you feel like there's something standing in the way of you and your vision, you may actually be the answer you’re looking for.

 

Tune in this week for more!

 

Check out Brad on LinkedIn!

https://www.linkedin.com/in/bradfarris/

]]> Tue, 30 Dec 2025 06:00:00 +0000 hi@fungimedia.com (Brad Farris, Matt Cornelison) https://go-fungal.simplecast.com/episodes/how-presence-fuels-your-teams-productivity-eeO__WOs You’re the reason your business isn’t growing (and that’s good news). Take it from Brad Farris who has specialized in coaching agency and marketing leaders for 25 years. Brad encourages leaders to slow down, take time to reflect and assess their process before half-hearted productivity. If you feel like there's something standing in the way of you and your vision, you may actually be the answer you’re looking for.

 

Tune in this week for more!

 

Check out Brad on LinkedIn!

https://www.linkedin.com/in/bradfarris/

]]> How Presence Fuels Your Team's Productivity Brad Farris, Matt Cornelison 00:25:06 You’re the reason your business isn’t growing (and that’s good news). Take it from Brad Farris who has specialized in coaching agency and marketing leaders for 25 years. Brad encourages leaders to slow down, take time to reflect and assess their process before half-hearted productivity. If you feel like there's something standing in the way of you and your vision, you may actually be the answer you’re looking for. Tune in this week for more! Check out Brad on LinkedIn! https://www.linkedin.com/in/bradfarris/ You’re the reason your business isn’t growing (and that’s good news). Take it from Brad Farris who has specialized in coaching agency and marketing leaders for 25 years. Brad encourages leaders to slow down, take time to reflect and assess their process before half-hearted productivity. If you feel like there's something standing in the way of you and your vision, you may actually be the answer you’re looking for. Tune in this week for more! Check out Brad on LinkedIn! https://www.linkedin.com/in/bradfarris/ executive leadership, communication, business growth, reflection, marketing leader, career coaching true full 19 3 8c709568-7e7f-48d2-a455-dcb4943f8420 CMOs Need to Embrace Two New Skillsets AI is flipping marketing workflow on its head. That’s what Manny Rivera say’s.  He’s led platform transformations for  Coca Cola, Salesforce and Ford Motor Company for over 25 years. Along with how skilled he is in traditional brand functions, he’s guiding his clients into the future on how to integrate AI tools into organizations' everyday operations. His biggest message is the importance of two significant skillsets that are emerging.

 

Learn what they are this episode

 

Check out Manny on LinkedIn!

https://www.linkedin.com/in/mannyrivera1/

]]> Wed, 17 Dec 2025 06:00:00 +0000 hi@fungimedia.com (Manny Rivera, Matt Cornelison) https://go-fungal.simplecast.com/episodes/cmos-need-to-embrace-two-new-skillsets-5I8fBJBJ AI is flipping marketing workflow on its head. That’s what Manny Rivera say’s.  He’s led platform transformations for  Coca Cola, Salesforce and Ford Motor Company for over 25 years. Along with how skilled he is in traditional brand functions, he’s guiding his clients into the future on how to integrate AI tools into organizations' everyday operations. His biggest message is the importance of two significant skillsets that are emerging.

 

Learn what they are this episode

 

Check out Manny on LinkedIn!

https://www.linkedin.com/in/mannyrivera1/

]]> CMOs Need to Embrace Two New Skillsets Manny Rivera, Matt Cornelison 00:25:22 AI is flipping marketing workflow on its head. That’s what Manny Rivera say’s. He’s led platform transformations for Coca Cola, Salesforce and Ford Motor Company for over 25 years. Along with how skilled he is in traditional brand functions, he’s guiding his clients into the future on how to integrate AI tools into organizations' everyday operations. His biggest message is the importance of two significant skillsets that are emerging. Learn what they are this episode Check out Manny on LinkedIn! https://www.linkedin.com/in/mannyrivera1/ AI is flipping marketing workflow on its head. That’s what Manny Rivera say’s. He’s led platform transformations for Coca Cola, Salesforce and Ford Motor Company for over 25 years. Along with how skilled he is in traditional brand functions, he’s guiding his clients into the future on how to integrate AI tools into organizations' everyday operations. His biggest message is the importance of two significant skillsets that are emerging. Learn what they are this episode Check out Manny on LinkedIn! https://www.linkedin.com/in/mannyrivera1/ programming, skillsets, artificial intelligence, analytics, cmo, brand functions, ai coaching true full 18 3 04321806-187c-424e-831d-65023f6a2ee5 How to Have Hard Conversations at Work Most leaders aren't happy with how they show up during hard conversations with employees. Sondra Imperati, Founder of Persistent Courage, has spent her career guiding leaders in the corporate setting and now through one-on-one coaching, to help them get unstuck. As it turns out, you need to start with your values. Sondra has her own incredible story of leaving her job and marriage in order to pursue a life of persistent courage. In this episode, she teaches us where to start when we're stuck by analyzing your core self. 

 

We dive deeper in this episode! 

 

Find Sondra on LinkedIn! 

https://www.linkedin.com/in/sondraimperati/

]]> Tue, 2 Dec 2025 06:00:00 +0000 hi@fungimedia.com (Sondra Imperati, Matt Cornelison) https://go-fungal.simplecast.com/episodes/how-to-have-hard-conversations-at-work-UxKf6rkY Most leaders aren't happy with how they show up during hard conversations with employees. Sondra Imperati, Founder of Persistent Courage, has spent her career guiding leaders in the corporate setting and now through one-on-one coaching, to help them get unstuck. As it turns out, you need to start with your values. Sondra has her own incredible story of leaving her job and marriage in order to pursue a life of persistent courage. In this episode, she teaches us where to start when we're stuck by analyzing your core self. 

 

We dive deeper in this episode! 

 

Find Sondra on LinkedIn! 

https://www.linkedin.com/in/sondraimperati/

]]> How to Have Hard Conversations at Work Sondra Imperati, Matt Cornelison 00:23:20 Most leaders aren't happy with how they show up during hard conversations with employees. Sondra Imperati, Founder of Persistent Courage, has spent her career guiding leaders in the corporate setting and now through one-on-one coaching, to help them get unstuck. As it turns out, you need to start with your values. Sondra has her own incredible story of leaving her job and marriage in order to pursue a life of persistent courage. In this episode, she teaches us where to start when we're stuck by analyzing your core self. We dive deeper in this episode! Find Sondra on LinkedIn! https://www.linkedin.com/in/sondraimperati/ Most leaders aren't happy with how they show up during hard conversations with employees. Sondra Imperati, Founder of Persistent Courage, has spent her career guiding leaders in the corporate setting and now through one-on-one coaching, to help them get unstuck. As it turns out, you need to start with your values. Sondra has her own incredible story of leaving her job and marriage in order to pursue a life of persistent courage. In this episode, she teaches us where to start when we're stuck by analyzing your core self. We dive deeper in this episode! Find Sondra on LinkedIn! https://www.linkedin.com/in/sondraimperati/ conflict resolution, hard conversations, high level executive, thought leadership, leadership tips, management true full 17 3 a14efd17-0011-4f78-a3d5-d381f1e25d6a Mastering Social Selling on LinkedIn We live in a digital world. But even the best in-person networkers struggle on LinkedIn. In this episode, we sit down with David J.P. Fisher, a powerful voice in modern sales and the author of Networking in the 21st Century. David walks us through his journey to nailing down social selling and getting started on LinkedIn, the right way. Stick around to find out how networking in the 21st century actually works.

Listen to the full episode now!

Check out David on LinkedIn!

https://www.linkedin.com/in/iamdfish/

]]> Tue, 18 Nov 2025 06:00:00 +0000 hi@fungimedia.com (David J. P. Fisher, Matt Cornelison) https://go-fungal.simplecast.com/episodes/mastering-social-selling-on-linkedin-kD7Og2MC We live in a digital world. But even the best in-person networkers struggle on LinkedIn. In this episode, we sit down with David J.P. Fisher, a powerful voice in modern sales and the author of Networking in the 21st Century. David walks us through his journey to nailing down social selling and getting started on LinkedIn, the right way. Stick around to find out how networking in the 21st century actually works.

Listen to the full episode now!

Check out David on LinkedIn!

https://www.linkedin.com/in/iamdfish/

]]> Mastering Social Selling on LinkedIn David J. P. Fisher, Matt Cornelison 00:19:52 We live in a digital world. But even the best in-person networkers struggle on LinkedIn. In this episode, we sit down with David J.P. Fisher, a powerful voice in modern sales and the author of Networking in the 21st Century. David walks us through his journey to nailing down social selling and getting started on LinkedIn, the right way. Stick around to find out how networking in the 21st century actually works. Listen to the full episode now! Check out David on LinkedIn! https://www.linkedin.com/in/iamdfish/ We live in a digital world. But even the best in-person networkers struggle on LinkedIn. In this episode, we sit down with David J.P. Fisher, a powerful voice in modern sales and the author of Networking in the 21st Century. David walks us through his journey to nailing down social selling and getting started on LinkedIn, the right way. Stick around to find out how networking in the 21st century actually works. Listen to the full episode now! Check out David on LinkedIn! https://www.linkedin.com/in/iamdfish/ social selling, digital media, fungi media, networking, linkedin true full 16 3 95b019b5-3c5c-4952-b58e-c76f36347b49 Guide to Sustainability Marketing Marketers are struggling with greenwashing and unclear communication when it comes to sustainability marketing. Nancy Himmelfarb tells her clients the solution starts with transparency and credibility. Since starting her sustainability crusade as the first corporate lawyer at Williams & Sonoma, she has dedicated the rest of her career to helping companies do sustainability marketing well. Most recently she spoke at the Chicken Marketing Summit on sustainability in the poultry industry. This week, Nancy will tell you all about that and more. 
 

Check out Nancy on LinkedIn

https://www.linkedin.com/in/nancyhimmelfarb/

]]> Fri, 14 Nov 2025 03:03:32 +0000 hi@fungimedia.com (Nancy Himmelfarb, Matt Cornelison) https://go-fungal.simplecast.com/episodes/attorneys-guide-to-sustainability-marketing-r96q2enq-zFGbPbvB Marketers are struggling with greenwashing and unclear communication when it comes to sustainability marketing. Nancy Himmelfarb tells her clients the solution starts with transparency and credibility. Since starting her sustainability crusade as the first corporate lawyer at Williams & Sonoma, she has dedicated the rest of her career to helping companies do sustainability marketing well. Most recently she spoke at the Chicken Marketing Summit on sustainability in the poultry industry. This week, Nancy will tell you all about that and more. 
 

Check out Nancy on LinkedIn

https://www.linkedin.com/in/nancyhimmelfarb/

]]> Guide to Sustainability Marketing Nancy Himmelfarb, Matt Cornelison 00:19:34 Marketers are struggling with greenwashing and unclear communication when it comes to sustainability marketing. Nancy Himmelfarb tells her clients the solution starts with transparency and credibility. Since starting her sustainability crusade as the first corporate lawyer at Williams & Sonoma, she has dedicated the rest of her career to helping companies do sustainability marketing well. Most recently she spoke at the Chicken Marketing Summit on sustainability in the poultry industry. This week, Nancy will tell you all about that and more. Check out Nancy on LinkedIn https://www.linkedin.com/in/nancyhimmelfarb/ Marketers are struggling with greenwashing and unclear communication when it comes to sustainability marketing. Nancy Himmelfarb tells her clients the solution starts with transparency and credibility. Since starting her sustainability crusade as the first corporate lawyer at Williams & Sonoma, she has dedicated the rest of her career to helping companies do sustainability marketing well. Most recently she spoke at the Chicken Marketing Summit on sustainability in the poultry industry. This week, Nancy will tell you all about that and more. Check out Nancy on LinkedIn https://www.linkedin.com/in/nancyhimmelfarb/ chicken marketing, sustainablity, greenfishing, greenwashing, green marketing, creative marketing true full 15 3 8ab04858-3072-474f-a758-0cddab5b0f58 Your Crash Course on Founding a Creative Agency Starting in the mailroom is more than some movie stereotype for John Geletka, he’s the guy that actually did it. The founder of Geletka+, a full service creative agency in Chicago, IL knows it takes blood, sweat and tears to create things for a living. From his beginnings as an art student from the South Side to creating campaigns for brands. An unconventional path gave him the tools to build dynamic teams and one hell on an agency from the ground up.


In this episode, John is going to tell you how he succeeded.

 

Check out John on LinkedIn 

https://www.linkedin.com/in/johngeletka/

Also, check out Geletka+

https://geletkaplus.com/

]]> Tue, 7 Oct 2025 05:00:00 +0000 hi@fungimedia.com (John Geletka, Matt Cornelison) https://go-fungal.simplecast.com/episodes/your-crash-course-on-founding-a-creative-agency-hPuL5nnt Starting in the mailroom is more than some movie stereotype for John Geletka, he’s the guy that actually did it. The founder of Geletka+, a full service creative agency in Chicago, IL knows it takes blood, sweat and tears to create things for a living. From his beginnings as an art student from the South Side to creating campaigns for brands. An unconventional path gave him the tools to build dynamic teams and one hell on an agency from the ground up.


In this episode, John is going to tell you how he succeeded.

 

Check out John on LinkedIn 

https://www.linkedin.com/in/johngeletka/

Also, check out Geletka+

https://geletkaplus.com/

]]> Your Crash Course on Founding a Creative Agency John Geletka, Matt Cornelison 00:25:38 Starting in the mailroom is more than some movie stereotype for John Geletka, he’s the guy that actually did it. The founder of Geletka+, a full service creative agency in Chicago, IL knows it takes blood, sweat and tears to create things for a living. From his beginnings as an art student from the South Side to creating campaigns for brands. An unconventional path gave him the tools to build dynamic teams and one hell on an agency from the ground up. In this episode, John is going to tell you how he succeeded. Check out John on LinkedIn https://www.linkedin.com/in/johngeletka/ Also, check out Geletka+ https://geletkaplus.com/ In this episode, John is going to tell you how he succeeded. Starting in the mailroom is more than some movie stereotype for John Geletka, he’s the guy that actually did it. The founder of Geletka+, a full service creative agency in Chicago, IL knows it takes blood, sweat and tears to create things for a living. From his beginnings as an art student from the South Side to creating campaigns for brands. An unconventional path gave him the tools to build dynamic teams and one hell on an agency from the ground up. In this episode, John is going to tell you how he succeeded. Check out John on LinkedIn https://www.linkedin.com/in/johngeletka/ Also, check out Geletka+ https://geletkaplus.com/ In this episode, John is going to tell you how he succeeded. entreprenership, creative agency, teamwork, team building, content creation, creative true full 13 3 dbf4d2ac-5509-4af8-97f7-81389671afdb Executive Communications: What Great Looks Like If you're an executive who thinks they have all the answers, you’re probably wrong. Debra Ceffalio, Founder of Wildwood Communications has guided Senior Leaders for more than 25 years. According to Debra, the best leaders are less concerned with being right and more concerned with creating connection.

 

Learn how they do it in this episode.

 

Check out Debra on LinkedIn

 

https://www.linkedin.com/in/debraceffalio/

]]> Tue, 23 Sep 2025 05:00:00 +0000 hi@fungimedia.com (Debra Ceffalio, Matt Cornelison) https://go-fungal.simplecast.com/episodes/executive-communications-what-great-looks-like-CKcGs3_9 If you're an executive who thinks they have all the answers, you’re probably wrong. Debra Ceffalio, Founder of Wildwood Communications has guided Senior Leaders for more than 25 years. According to Debra, the best leaders are less concerned with being right and more concerned with creating connection.

 

Learn how they do it in this episode.

 

Check out Debra on LinkedIn

 

https://www.linkedin.com/in/debraceffalio/

]]> Executive Communications: What Great Looks Like Debra Ceffalio, Matt Cornelison 00:22:59 If you're an executive who thinks they have all the answers, you’re probably wrong. Debra Ceffalio, Founder of Wildwood Communications has guided Senior Leaders for more than 25 years. According to Debra, the best leaders are less concerned with being right and more concerned with creating connection. Learn how they do it in this episode. Check out Debra on LinkedIn https://www.linkedin.com/in/debraceffalio/ If you're an executive who thinks they have all the answers, you’re probably wrong. Debra Ceffalio, Founder of Wildwood Communications has guided Senior Leaders for more than 25 years. According to Debra, the best leaders are less concerned with being right and more concerned with creating connection. Learn how they do it in this episode. Check out Debra on LinkedIn https://www.linkedin.com/in/debraceffalio/ senior executive, corporate communication, communication, context, senior leader true full 12 3 af5da1c9-e6ed-4de2-8c4a-748cd4cfe6bc The Recruiters Guide to Strategic Applying One of the job seeker's biggest hurdles is standing out on applications. This week we welcomed Lynn Hazan, a “relationship recruiter” who has spent her career helping her clients best represent themselves. She is a firm believer that it’s not about how often you apply, but where that is going to lead you to your dream role. In this episode Lynn shares her experience in matchmaking applicants to employers and how both sides should be spending their time. 

 

Tune in for advice from a seasoned pro!

 

Check out Lynn on LinkedIn!

 

https://www.linkedin.com/in/lynnhazan/

]]> Tue, 16 Sep 2025 05:00:00 +0000 hi@fungimedia.com (Lynn Hazan, Matt Cornelison) https://go-fungal.simplecast.com/episodes/the-recruiters-guide-to-strategic-applying-KAq_ncs_ One of the job seeker's biggest hurdles is standing out on applications. This week we welcomed Lynn Hazan, a “relationship recruiter” who has spent her career helping her clients best represent themselves. She is a firm believer that it’s not about how often you apply, but where that is going to lead you to your dream role. In this episode Lynn shares her experience in matchmaking applicants to employers and how both sides should be spending their time. 

 

Tune in for advice from a seasoned pro!

 

Check out Lynn on LinkedIn!

 

https://www.linkedin.com/in/lynnhazan/

]]> The Recruiters Guide to Strategic Applying Lynn Hazan, Matt Cornelison 00:23:04 One of the job seeker's biggest hurdles is standing out on applications. This week we welcomed Lynn Hazan, a “relationship recruiter” who has spent her career helping her clients best represent themselves. She is a firm believer that it’s not about how often you apply, but where that is going to lead you to your dream role. In this episode Lynn shares her experience in matchmaking applicants to employers and how both sides should be spending their time. Tune in for advice from a seasoned pro! Check out Lynn on LinkedIn! https://www.linkedin.com/in/lynnhazan/ One of the job seeker's biggest hurdles is standing out on applications. This week we welcomed Lynn Hazan, a “relationship recruiter” who has spent her career helping her clients best represent themselves. She is a firm believer that it’s not about how often you apply, but where that is going to lead you to your dream role. In this episode Lynn shares her experience in matchmaking applicants to employers and how both sides should be spending their time. Tune in for advice from a seasoned pro! Check out Lynn on LinkedIn! https://www.linkedin.com/in/lynnhazan/ resume, applications, accomplishments, interview prep, job search, recruiter true full 11 3 ab31d19d-62cb-4b58-9096-7a1d5908e7e8 Should I Replace My Copywriter with AI? There’s a lot of buzz around one question- “Does AI have what it takes to do my job?”. Annie Rogerson from Artisan Talent had the unique opportunity to test AI capabilities after her copywriter resigned. In this episode we’ll highlight Annie’s experiment using AI as her new copywriter. Her results may shock you, and hopefully soothe that uneasy feeling the question brings.

 

Tune into this episode to learn more!

 

Check out Annie on LinkedIn!

 

https://www.linkedin.com/in/annierogerson/

]]> Thu, 28 Aug 2025 05:00:00 +0000 hi@fungimedia.com (Annie Rogerson, Matt Cornelison) https://go-fungal.simplecast.com/episodes/should-i-replace-my-copywriter-with-ai-XhSp6esr There’s a lot of buzz around one question- “Does AI have what it takes to do my job?”. Annie Rogerson from Artisan Talent had the unique opportunity to test AI capabilities after her copywriter resigned. In this episode we’ll highlight Annie’s experiment using AI as her new copywriter. Her results may shock you, and hopefully soothe that uneasy feeling the question brings.

 

Tune into this episode to learn more!

 

Check out Annie on LinkedIn!

 

https://www.linkedin.com/in/annierogerson/

]]> Should I Replace My Copywriter with AI? Annie Rogerson, Matt Cornelison 00:25:19 There’s a lot of buzz around one question- “Does AI have what it takes to do my job?”. Annie Rogerson from Artisan Talent had the unique opportunity to test AI capabilities after her copywriter resigned. In this episode we’ll highlight Annie’s experiment using AI as her new copywriter. Her results may shock you, and hopefully soothe that uneasy feeling the question brings. Tune into this episode to learn more! Check out Annie on LinkedIn! https://www.linkedin.com/in/annierogerson/ There’s a lot of buzz around one question- “Does AI have what it takes to do my job?”. Annie Rogerson from Artisan Talent had the unique opportunity to test AI capabilities after her copywriter resigned. In this episode we’ll highlight Annie’s experiment using AI as her new copywriter. Her results may shock you, and hopefully soothe that uneasy feeling the question brings. Tune into this episode to learn more! Check out Annie on LinkedIn! https://www.linkedin.com/in/annierogerson/ copywriter, marketing, artificial intelligence, linkbuilding, technology true full 10 3 1ac3a7dc-e6dc-4730-9e1b-ab9d853450bf The Marketer’s Approach to Job Search For marketers, the job search can be a crap shoot. After countless hours chasing job boards and several months applying to random posts, many have nothing to show for it. Ready to stand out from the noise? Marty Gilbert helps candidates land jobs faster by taking a different approach. He shares the play by play on how to do it on this episode!

Check out Marty on LinkedIn!

https://www.linkedin.com/in/martygilbert/

]]> Tue, 5 Aug 2025 05:00:00 +0000 hi@fungimedia.com (Marty Gilbert, Matt Cornelison) https://go-fungal.simplecast.com/episodes/the-marketers-approach-to-job-search-yPWYdp3q For marketers, the job search can be a crap shoot. After countless hours chasing job boards and several months applying to random posts, many have nothing to show for it. Ready to stand out from the noise? Marty Gilbert helps candidates land jobs faster by taking a different approach. He shares the play by play on how to do it on this episode!

Check out Marty on LinkedIn!

https://www.linkedin.com/in/martygilbert/

]]> The Marketer’s Approach to Job Search Marty Gilbert, Matt Cornelison 00:23:11 For marketers, the job search can be a crap shoot. After countless hours chasing job boards and several months applying to random posts, many have nothing to show for it. Ready to stand out from the noise? Marty Gilbert helps candidates land jobs faster by taking a different approach. He shares the play by play on how to do it on this episode! Check out Marty on LinkedIn! https://www.linkedin.com/in/martygilbert/ For marketers, the job search can be a crap shoot. After countless hours chasing job boards and several months applying to random posts, many have nothing to show for it. Ready to stand out from the noise? Marty Gilbert helps candidates land jobs faster by taking a different approach. He shares the play by play on how to do it on this episode! Check out Marty on LinkedIn! https://www.linkedin.com/in/martygilbert/ ai, job market, networking, linkedin, creative marketing true full 9 3 082808f1-b45b-428a-b4d2-450a164bc24d How to Launch an Asthma & Allergy Friendly® Certified Product Did you know that new car smell is bad for you? It’s a result of harmful VOC’s that are being off gassed from manufactured materials. Global Client Success Manager, Leah McInerney is on this week to drop some knowledge on the indivisible dangers of indoor air, and how Allergy Standards Limited is helping manufacturers launch products that support better air quality. 

 

Tune in to hear about that and more!

 

Check out Leah on LinkedIn!

https://www.linkedin.com/in/mcinerneyleah/

]]> Tue, 8 Jul 2025 05:00:00 +0000 hi@fungimedia.com (Leah McInerney, Matt Cornelison) https://go-fungal.simplecast.com/episodes/what-it-takes-to-launch-an-asthma-and-allergy-certified-product-wY9QyhYa Did you know that new car smell is bad for you? It’s a result of harmful VOC’s that are being off gassed from manufactured materials. Global Client Success Manager, Leah McInerney is on this week to drop some knowledge on the indivisible dangers of indoor air, and how Allergy Standards Limited is helping manufacturers launch products that support better air quality. 

 

Tune in to hear about that and more!

 

Check out Leah on LinkedIn!

https://www.linkedin.com/in/mcinerneyleah/

]]> How to Launch an Asthma & Allergy Friendly® Certified Product Leah McInerney, Matt Cornelison 00:25:58 Did you know that new car smell is bad for you? It’s a result of harmful VOC’s that are being off gassed from manufactured materials. Global Client Success Manager, Leah McInerney is on this week to drop some knowledge on the indivisible dangers of indoor air, and how Allergy Standards Limited is helping manufacturers launch products that support better air quality. Tune in to hear about that and more! Check out Leah on LinkedIn! https://www.linkedin.com/in/mcinerneyleah/ Did you know that new car smell is bad for you? It’s a result of harmful VOC’s that are being off gassed from manufactured materials. Global Client Success Manager, Leah McInerney is on this week to drop some knowledge on the indivisible dangers of indoor air, and how Allergy Standards Limited is helping manufacturers launch products that support better air quality. Tune in to hear about that and more! Check out Leah on LinkedIn! https://www.linkedin.com/in/mcinerneyleah/ marketing, air quality, manufacturing, asthma, product launch, allergy, b2b marketing true full 8 3 89d4bf2e-c0aa-4a10-90ca-efe192b84be8 Why AI Won’t Replace Digital Agencies (Yet) Traffic is down but impressions are up. What’s happening with SEO in the world of AI? From theater kid to Digital Third Coast CEO, Lyndsey Maddox shares her story and why ChatGPT acts like an arrogant, people pleasing intern.

 

Tune in for that and more!

 

Check out Lyndsey on LinkedIn

https://www.linkedin.com/in/lyndseykramer/

]]> Tue, 24 Jun 2025 05:00:00 +0000 hi@fungimedia.com (Lyndsey Maddox, Matt Cornelison) https://go-fungal.simplecast.com/episodes/why-ai-wont-replace-digital-agencies-yet-XkssQgBE Traffic is down but impressions are up. What’s happening with SEO in the world of AI? From theater kid to Digital Third Coast CEO, Lyndsey Maddox shares her story and why ChatGPT acts like an arrogant, people pleasing intern.

 

Tune in for that and more!

 

Check out Lyndsey on LinkedIn

https://www.linkedin.com/in/lyndseykramer/

]]> Why AI Won’t Replace Digital Agencies (Yet) Lyndsey Maddox, Matt Cornelison 00:26:22 Traffic is down but impressions are up. What’s happening with SEO in the world of AI? From theater kid to Digital Third Coast CEO, Lyndsey Maddox shares her story and why ChatGPT acts like an arrogant, people pleasing intern. Tune in for that and more! Check out Lyndsey on LinkedIn https://www.linkedin.com/in/lyndseykramer/ Traffic is down but impressions are up. What’s happening with SEO in the world of AI? From theater kid to Digital Third Coast CEO, Lyndsey Maddox shares her story and why ChatGPT acts like an arrogant, people pleasing intern. Tune in for that and more! Check out Lyndsey on LinkedIn https://www.linkedin.com/in/lyndseykramer/ seo, marketing strategy, ai, digital marketing, paid media true full 7 3 e641e505-f910-44e7-b315-ef64c39ab0ca How to Not be a Sleazy Sales Person “Salesperson”. A synonym for sleazy, manipulative and… well dressed? Craig Wortmann, is crushing those stereotypes at his company, Sales Engine and as a professor at the Kellogg Sales Institute. He’s on a mission to change the way the world views sales and help your team succeed. What will it take? Craig shares the answers, plus how losing his leg led to helping others build resilience in their lives.

 

Tune in this episode to hear his story!

 

Check out Craig on LinkedIn!

https://www.linkedin.com/in/craigwortmann/

]]> Tue, 3 Jun 2025 05:00:00 +0000 hi@fungimedia.com (Craig Wortmann, Matt Cornelison) https://go-fungal.simplecast.com/episodes/how-to-not-be-a-sleazy-sales-person-tAWjhT1C “Salesperson”. A synonym for sleazy, manipulative and… well dressed? Craig Wortmann, is crushing those stereotypes at his company, Sales Engine and as a professor at the Kellogg Sales Institute. He’s on a mission to change the way the world views sales and help your team succeed. What will it take? Craig shares the answers, plus how losing his leg led to helping others build resilience in their lives.

 

Tune in this episode to hear his story!

 

Check out Craig on LinkedIn!

https://www.linkedin.com/in/craigwortmann/

]]> How to Not be a Sleazy Sales Person Craig Wortmann, Matt Cornelison 00:29:48 “Salesperson”. A synonym for sleazy, manipulative and… well dressed? Craig Wortmann, is crushing those stereotypes at his company, Sales Engine and as a professor at the Kellogg Sales Institute. He’s on a mission to change the way the world views sales and help your team succeed. What will it take? Craig shares the answers, plus how losing his leg led to helping others build resilience in their lives. Tune in this episode to hear his story! Check out Craig on LinkedIn! https://www.linkedin.com/in/craigwortmann/ “Salesperson”. A synonym for sleazy, manipulative and… well dressed? Craig Wortmann, is crushing those stereotypes at his company, Sales Engine and as a professor at the Kellogg Sales Institute. He’s on a mission to change the way the world views sales and help your team succeed. What will it take? Craig shares the answers, plus how losing his leg led to helping others build resilience in their lives. Tune in this episode to hear his story! Check out Craig on LinkedIn! https://www.linkedin.com/in/craigwortmann/ northwestern, mentorship, feeedback, mentor, resilience, entrepreneur, sales engine true full 6 3 19e0cf35-fe1d-4722-abd8-d146f211bbec Did AI Really Kill Search? Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to hit you with the facts. We’ll delve into how marketers are adapting to AI. Plus, what does it take to keep and convert your ideal customer on your web page?”.

Hear us talk about that and more!

 

Check out Andy on LinkedIn!

https://www.linkedin.com/in/andycrestodina/

]]> Tue, 6 May 2025 05:00:00 +0000 hi@fungimedia.com (Matt Cornelison, Andy Crestodina) https://go-fungal.simplecast.com/episodes/did-ai-really-kill-search-dv6oTjaw Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to hit you with the facts. We’ll delve into how marketers are adapting to AI. Plus, what does it take to keep and convert your ideal customer on your web page?”.

Hear us talk about that and more!

 

Check out Andy on LinkedIn!

https://www.linkedin.com/in/andycrestodina/

]]> Did AI Really Kill Search? Matt Cornelison, Andy Crestodina 00:26:42 Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to hit you with the facts. We’ll delve into how marketers are adapting to AI. Plus, what does it take to keep and convert your ideal customer on your web page?”. Hear us talk about that and more! Check out Andy on LinkedIn! https://www.linkedin.com/in/andycrestodina/ Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to hit you with the facts. We’ll delve into how marketers are adapting to AI. Plus, what does it take to keep and convert your ideal customer on your web page?”. Hear us talk about that and more! Check out Andy on LinkedIn! https://www.linkedin.com/in/andycrestodina/ visual hierarchy, marketing funnel, seo, ai, website development, conversion true full 5 3 8733e841-8094-488d-a959-e2f894d4bc74 Presentation Tips with Dave Ramsey's Speech Writer From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands the high expectations of leaders to present well. With her business, “The Speak Shop” she’s created a playbook to ensure you’ll crush it at the big company speeches, and beyond.

 

Learn how to rise to the occasion and more this episode.

 

Checkout Eva on LinkedIn!

https://www.linkedin.com/in/eva-rose-daniel/

]]> Tue, 22 Apr 2025 05:00:00 +0000 hi@fungimedia.com (Eva Daniel, Matt Cornelison) https://go-fungal.simplecast.com/episodes/presentation-tips-with-dave-ramseys-speech-writer-Qerf_tzG From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands the high expectations of leaders to present well. With her business, “The Speak Shop” she’s created a playbook to ensure you’ll crush it at the big company speeches, and beyond.

 

Learn how to rise to the occasion and more this episode.

 

Checkout Eva on LinkedIn!

https://www.linkedin.com/in/eva-rose-daniel/

]]> Presentation Tips with Dave Ramsey's Speech Writer Eva Daniel, Matt Cornelison 00:25:34 From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands the high expectations of leaders to present well. With her business, “The Speak Shop” she’s created a playbook to ensure you’ll crush it at the big company speeches, and beyond. Learn how to rise to the occasion and more this episode. Checkout Eva on LinkedIn! https://www.linkedin.com/in/eva-rose-daniel/ From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands the high expectations of leaders to present well. With her business, “The Speak Shop” she’s created a playbook to ensure you’ll crush it at the big company speeches, and beyond. Learn how to rise to the occasion and more this episode. Checkout Eva on LinkedIn! https://www.linkedin.com/in/eva-rose-daniel/ true full 4 3 31df8d74-838c-4f6f-ab0b-455112a4b4f7 Inside McDonald’s Corporate Comms Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells.

 

Learn what it takes and more in this episode.

 

Check Kaitlyn out on LinkedIn!

 

https://www.linkedin.com/in/kaitlynpacchini/

]]> Tue, 8 Apr 2025 05:00:00 +0000 hi@fungimedia.com (Kaitlyn Pacchini, Matt Cornelison) https://go-fungal.simplecast.com/episodes/inside-mcdonalds-corporate-comms-x2smCyoC Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells.

 

Learn what it takes and more in this episode.

 

Check Kaitlyn out on LinkedIn!

 

https://www.linkedin.com/in/kaitlynpacchini/

]]> Inside McDonald’s Corporate Comms Kaitlyn Pacchini, Matt Cornelison 00:26:00 Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells. Learn what it takes and more in this episode. Check Kaitlyn out on LinkedIn! https://www.linkedin.com/in/kaitlynpacchini/ Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells. Learn what it takes and more in this episode. Check Kaitlyn out on LinkedIn! https://www.linkedin.com/in/kaitlynpacchini/ manufacturing, communication, ghost writer, creative marketing, b2b marketing, journalism true full 3 3 d479db3e-8c7b-4760-86c3-018eeba1de70 Microsoft Social Media Strategist Shares AI Story Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox.

Tune in to hear all about it!

Make sure to check out Chad on LinkedIn!

https://www.linkedin.com/in/chadisrael/

]]> Tue, 25 Mar 2025 05:00:00 +0000 hi@fungimedia.com (Chad Israel, Matt Cornelison) https://go-fungal.simplecast.com/episodes/a-microsoft-social-media-managers-toolbox-7O7_SpN4 Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox.

Tune in to hear all about it!

Make sure to check out Chad on LinkedIn!

https://www.linkedin.com/in/chadisrael/

]]> Microsoft Social Media Strategist Shares AI Story Chad Israel, Matt Cornelison 00:23:09 Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox. Tune in to hear all about it! Make sure to check out Chad on LinkedIn! https://www.linkedin.com/in/chadisrael/ Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox. Tune in to hear all about it! Make sure to check out Chad on LinkedIn! https://www.linkedin.com/in/chadisrael/ true full 2 3 d9f980bf-662f-46ce-a877-6b1369ed3257 Product Launch Fail - What Would Bruce Lee Do? ”We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization. 

We talk about ways to do that and more!

Make sure to check out Tanu on LinkedIn!

https://www.linkedin.com/in/tanugrewal/

]]> Tue, 11 Mar 2025 05:00:00 +0000 hi@fungimedia.com (Tanu Grewal, Matt Cornelison) https://go-fungal.simplecast.com/episodes/product-launch-fail-bruce-lee-1jJ6G86D ”We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization. 

We talk about ways to do that and more!

Make sure to check out Tanu on LinkedIn!

https://www.linkedin.com/in/tanugrewal/

]]> Product Launch Fail - What Would Bruce Lee Do? Tanu Grewal, Matt Cornelison 00:26:27 "We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization. We talk about ways to do that and more! Make sure to check out Tanu on LinkedIn! https://www.linkedin.com/in/tanugrewal/ "We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization. We talk about ways to do that and more! Make sure to check out Tanu on LinkedIn! https://www.linkedin.com/in/tanugrewal/ brand strategy, ecommerce, brand equity, retailer buy-in, prioritization, consumer, product launch, innovation true full 1 3 97745605-70f6-40c5-a801-614ba93b4dfd Your Social Media EOY Checklist Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve.

 

Follow social media and marketing expert Taylor Ion on LinkedIn - https://www.linkedin.com/in/taylor-marie-ion-82b31961/ 

]]> Tue, 26 Nov 2024 06:00:00 +0000 hi@fungimedia.com (Matt Cornelison, Taylor Ion) https://go-fungal.simplecast.com/episodes/taylor-ion-episode-27-xAv95MYE Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve.

 

Follow social media and marketing expert Taylor Ion on LinkedIn - https://www.linkedin.com/in/taylor-marie-ion-82b31961/ 

]]> Your Social Media EOY Checklist Matt Cornelison, Taylor Ion 00:19:14 Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve. Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve. marketing, social media expert, social media, creative marketing, social media tips true full 27 2 4f9a06cb-e5be-4155-9862-c8eb38966e3d The Story Behind “Heavy Metal Elementary” The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to support it.

 

You can find more of Jessica Alexanderson here on linkedin: https://www.linkedin.com/in/scubajess/

]]> Tue, 22 Oct 2024 05:00:00 +0000 hi@fungimedia.com (Matt Cornelison, Jessica Alexanderson) https://go-fungal.simplecast.com/episodes/heavy-metal-elementary-WsdR3Dnd The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to support it.

 

You can find more of Jessica Alexanderson here on linkedin: https://www.linkedin.com/in/scubajess/

]]> The Story Behind “Heavy Metal Elementary” Matt Cornelison, Jessica Alexanderson 00:21:39 The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to support it. You can find more of Jessica Alexanderson here on linkedin: https://www.linkedin.com/in/scubajess/ The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to support it. You can find more of Jessica Alexanderson here on linkedin: https://www.linkedin.com/in/scubajess/ kids cartoon, recycling is like magic, recycle, jessica alexanderson, reduce, recycling, green marketing true full 26 2 69e0ff32-b50d-4cb3-a029-ca55d4e0115e Building Product Manufacturers Need More From Marketing "If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn!

 

John Crosby is the VP of sales at SANDOW and they focus on growing top-line revenue from a mix of research/insights, marketing, events, and other services and experiences for the architecture and design community.

 

Follow John on LinkedIn here https://www.linkedin.com/in/jcrosby4/

]]> Tue, 27 Aug 2024 05:00:00 +0000 hi@fungimedia.com (John Crosby, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep25-john-crosby-Ghle6Ts0 "If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn!

 

John Crosby is the VP of sales at SANDOW and they focus on growing top-line revenue from a mix of research/insights, marketing, events, and other services and experiences for the architecture and design community.

 

Follow John on LinkedIn here https://www.linkedin.com/in/jcrosby4/

]]> Building Product Manufacturers Need More From Marketing John Crosby, Matt Cornelison 00:25:05 "If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn! John Crosby is the VP of sales at SANDOW and they focus on growing top-line revenue from a mix of research/insights, marketing, events, and other services and experiences for the architecture and design community. Follow John on LinkedIn here https://www.linkedin.com/in/jcrosby4/ "If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn! John Crosby is the VP of sales at SANDOW and they focus on growing top-line revenue from a mix of research/insights, marketing, events, and other services and experiences for the architecture and design community. Follow John on LinkedIn here https://www.linkedin.com/in/jcrosby4/ customer insight, sales marketing, industrial product marketing, industrial commercial marketing true full 25 2 d31edea8-1cb7-4525-919b-d88a0656c80c No Room for Ego - Account Based Marketing You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task!

Follow Hayley on LI 

]]> Tue, 13 Aug 2024 05:00:00 +0000 hi@fungimedia.com (Hayley Parr, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep24-hayley-parr-_YbTKL6J You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task!

Follow Hayley on LI 

]]> No Room for Ego - Account Based Marketing Hayley Parr, Matt Cornelison 00:24:21 You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task! Follow Hayley on LI: https://www.linkedin.com/in/hayley-parr-mba-519b4a43/ You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task! Follow Hayley on LI: https://www.linkedin.com/in/hayley-parr-mba-519b4a43/ marketing insight, business marketing, pr organizational structure, abm, creative marketing, effective marketing, account based marketing true full 24 2 09bdfbab-3a6f-462b-9777-437a2481985b Behind Cushman & Wakefield’s Social Selling Campaign “This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul of the organization to life in a new and exciting way.

Follow Laurie Hayes and Oliver Arscott on LinkedIn as well as Cushman and Wakefield if you want see the campaign in action.

If you're interested in learning how social selling works, check out the program here and take the assessment - https://www.fungimedia.com/social-selling-boot-camp 

]]> Tue, 30 Jul 2024 05:00:00 +0000 hi@fungimedia.com (Oliver Arscott, Laurie Hayes, Matt Cornelison) https://go-fungal.simplecast.com/episodes/social-selling-campaign-PIliDaFs “This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul of the organization to life in a new and exciting way.

Follow Laurie Hayes and Oliver Arscott on LinkedIn as well as Cushman and Wakefield if you want see the campaign in action.

If you're interested in learning how social selling works, check out the program here and take the assessment - https://www.fungimedia.com/social-selling-boot-camp 

]]> Behind Cushman & Wakefield’s Social Selling Campaign Oliver Arscott, Laurie Hayes, Matt Cornelison 00:30:27 “This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today, we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul of the organization to life in a new and exciting way. “This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today, we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul of the organization to life in a new and exciting way. social selling, linkedin social media, thought leadership, marketing case study, podcasting true full 23 2 d959bff5-b40d-42e3-b10c-9d24537c6978 Is Your Agency Missing the Mark? Do you have the right agency? And do they make your life easier or are they missing the mark? Speaking of “Marks” today's guest is B2B marketing veteran Mark Joseph who specializes in helping CMOs select their agencies. In this episode, he's sharing the “Dos and Don’ts” of agency partnerships.

You can find Mark at: linkedin.com/in/markmjoseph

]]> Tue, 9 Jul 2024 05:00:00 +0000 hi@fungimedia.com (mark joseph, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep22-mark-joseph-TJxKc_rk Do you have the right agency? And do they make your life easier or are they missing the mark? Speaking of “Marks” today's guest is B2B marketing veteran Mark Joseph who specializes in helping CMOs select their agencies. In this episode, he's sharing the “Dos and Don’ts” of agency partnerships.

You can find Mark at: linkedin.com/in/markmjoseph

]]> Is Your Agency Missing the Mark? mark joseph, Matt Cornelison 00:27:27 Do you have the right agency? And do they make your life easier or are they missing the mark? Speaking of “Marks”, today's guest is B2B marketing veteran Mark Joseph who specializes in helping CMOs select their agencies. In this episode, he's sharing the “Dos and Don’ts” of agency partnerships. You can find Mark at: linkedin.com/in/markmjoseph Do you have the right agency? And do they make your life easier or are they missing the mark? Speaking of “Marks”, today's guest is B2B marketing veteran Mark Joseph who specializes in helping CMOs select their agencies. In this episode, he's sharing the “Dos and Don’ts” of agency partnerships. You can find Mark at: linkedin.com/in/markmjoseph content marketing, agency, marketing consultant, creative marketing, market research, effective marketing true full 22 2 8747fadc-ddcc-4c85-9305-8e547b857135 How To Influence Stressed Out Cyborgs "We are becoming the cyborgs that 1980s movies talked about." Marketing Technology Strategist Crystal Washington gives us a glimpse into the future of brand marketing. It turns out that brands will have to change their tune if they want to engage their audience.

 

Follow Crystal on LI https://www.linkedin.com/in/crystalwashington/

]]> Tue, 25 Jun 2024 13:01:19 +0000 hi@fungimedia.com (crystal washington, Matt Cornelison) https://go-fungal.simplecast.com/episodes/crystal-washington-s2ep21-_fZWna7m "We are becoming the cyborgs that 1980s movies talked about." Marketing Technology Strategist Crystal Washington gives us a glimpse into the future of brand marketing. It turns out that brands will have to change their tune if they want to engage their audience.

 

Follow Crystal on LI https://www.linkedin.com/in/crystalwashington/

]]> How To Influence Stressed Out Cyborgs crystal washington, Matt Cornelison 00:27:47 "We are becoming the cyborgs that 1980s movies talked about." Marketing Technology Strategist Crystal Washington gives us a glimpse into the future of brand marketing. It turns out that brands will have to change their tune if they want to engage their audience. Follow Crystal on LI https://www.linkedin.com/in/crystalwashington/ "We are becoming the cyborgs that 1980s movies talked about." Marketing Technology Strategist Crystal Washington gives us a glimpse into the future of brand marketing. It turns out that brands will have to change their tune if they want to engage their audience. Follow Crystal on LI https://www.linkedin.com/in/crystalwashington/ futurist, brand marketing, cyborgs, thought leadership true full 21 2 bf438547-06de-4c3c-8a0a-e2ff5b767e77 What's Your Go-To-Market Strategy? "Why are we not seeing results with our marketing efforts?" It turns out the first place to look is your GTM (Go-To-Market) strategy. According to marketing strategy expert Tom Arduino "You might get lightning in a bottle at first, but without a solid GTM strategy it's not sustainable." In this episode, Tom breaks down the big 3 pieces of your GTM strategy, where to start and why many fail. 

As a bonus, Tom is dropping his white paper that breaks all of this insight down into even more detail. Download it here:  Go To Market Strategy Sheet 

Follow Tom on Linkedin: https://www.linkedin.com/in/tomarduino/

]]> Tue, 14 May 2024 05:00:00 +0000 hi@fungimedia.com (Tom Arduino, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep20-tom-arduino-XpHDjoRf "Why are we not seeing results with our marketing efforts?" It turns out the first place to look is your GTM (Go-To-Market) strategy. According to marketing strategy expert Tom Arduino "You might get lightning in a bottle at first, but without a solid GTM strategy it's not sustainable." In this episode, Tom breaks down the big 3 pieces of your GTM strategy, where to start and why many fail. 

As a bonus, Tom is dropping his white paper that breaks all of this insight down into even more detail. Download it here:  Go To Market Strategy Sheet 

Follow Tom on Linkedin: https://www.linkedin.com/in/tomarduino/

]]> What's Your Go-To-Market Strategy? Tom Arduino, Matt Cornelison 00:28:34 "Why are we not seeing results with our marketing efforts?" It turns out the first place to look is your GTM (Go-To-Market) strategy. According to marketing strategy expert Tom Arduino "You might get lightning in a bottle at first, but without a solid GTM strategy it's not sustainable." In this episode, Tom breaks down the big 3 pieces of your GTM strategy, where to start and why many fail. Follow Tom on Linkedin: https://www.linkedin.com/in/tomarduino/ "Why are we not seeing results with our marketing efforts?" It turns out the first place to look is your GTM (Go-To-Market) strategy. According to marketing strategy expert Tom Arduino "You might get lightning in a bottle at first, but without a solid GTM strategy it's not sustainable." In this episode, Tom breaks down the big 3 pieces of your GTM strategy, where to start and why many fail. Follow Tom on Linkedin: https://www.linkedin.com/in/tomarduino/ business marketing, go to market strategy, market strategy, creative marketing true full 20 2 ee12d5a9-6dea-4fd6-878a-f3a5dfee1f36 Death to Doom Scrolling Doom scrolling is on it's deathbed, the demand for long-form video is on the rise and and employees are the new influencers. You'll learn how to take advantage of these social media trends and more in this special edition of the podcast with social expert and marketing strategist Taylor Marie Ion. 

Follow Taylor on LinkedIn https://www.linkedin.com/in/taylor-marie-ion-82b31961/

]]> Tue, 30 Apr 2024 05:00:00 +0000 hi@fungimedia.com (Taylor Ion, Matt Cornelison) https://go-fungal.simplecast.com/episodes/taylor-ion-s2ep20-dDct_mmR Doom scrolling is on it's deathbed, the demand for long-form video is on the rise and and employees are the new influencers. You'll learn how to take advantage of these social media trends and more in this special edition of the podcast with social expert and marketing strategist Taylor Marie Ion. 

Follow Taylor on LinkedIn https://www.linkedin.com/in/taylor-marie-ion-82b31961/

]]> Death to Doom Scrolling Taylor Ion, Matt Cornelison 00:22:18 Doom scrolling is on it's deathbed, the demand for long-form video is on the rise and and employees are the new influencers. You'll learn how to take advantage of these social media trends and more in this special edition of the podcast with expert Taylor Ion. Follow Taylor on LinkedIn https://www.linkedin.com/in/taylor-marie-ion-82b31961/ Doom scrolling is on it's deathbed, the demand for long-form video is on the rise and and employees are the new influencers. You'll learn how to take advantage of these social media trends and more in this special edition of the podcast with expert Taylor Ion. Follow Taylor on LinkedIn https://www.linkedin.com/in/taylor-marie-ion-82b31961/ social media strategy, content marketing, video marketing, tiktok, b2b marketing true full 19 2 33dc4dcf-0154-45a2-bed3-7a9575e28edb Why Brand Strategies Fail "If you do not have a CEO sponsorship around the brand strategy, it's going to be dead on arrival." Julie Koewler is the CMO for Alegeus and has led brand strategy during big moments of transition for blue chip brands including Blue Cross, Blue Shield, United Airlines, and many more. In this episode, Julie shares the key pieces to launching a successful brand strategy and why many fail when those pieces are missing.

 

Follow Julie on LinkedIn https://www.linkedin.com/in/juliekoewler/

]]> Tue, 9 Apr 2024 05:00:00 +0000 hi@fungimedia.com (julie koewler, Matt Cornelison) https://go-fungal.simplecast.com/episodes/why-brand-strategies-fail-JBL49Ayy "If you do not have a CEO sponsorship around the brand strategy, it's going to be dead on arrival." Julie Koewler is the CMO for Alegeus and has led brand strategy during big moments of transition for blue chip brands including Blue Cross, Blue Shield, United Airlines, and many more. In this episode, Julie shares the key pieces to launching a successful brand strategy and why many fail when those pieces are missing.

 

Follow Julie on LinkedIn https://www.linkedin.com/in/juliekoewler/

]]> Why Brand Strategies Fail julie koewler, Matt Cornelison 00:26:34 "If you do not have a CEO sponsorship around the brand strategy, it's going to be dead on arrival." Julie Koewler is the CMO for Alegeus and has led brand strategy during big moments of transition for blue chip brands including Blue Cross, Blue Shield, United Airlines, and many more. In this episode, Julie shares the key pieces to launching a successful brand strategy and why many fail when those pieces are missing. Follow Julie on LinkedIn https://www.linkedin.com/in/juliekoewler/ "If you do not have a CEO sponsorship around the brand strategy, it's going to be dead on arrival." Julie Koewler is the CMO for Alegeus and has led brand strategy during big moments of transition for blue chip brands including Blue Cross, Blue Shield, United Airlines, and many more. In this episode, Julie shares the key pieces to launching a successful brand strategy and why many fail when those pieces are missing. Follow Julie on LinkedIn https://www.linkedin.com/in/juliekoewler/ marketing, brand strategy, cmo, c suite advice true full 18 2 e52c0d63-26e5-4ce2-be70-9b8875d7d287 Doctors vs. TikTok Influencers Who do you trust more with your health, your doctor or TikTok influencers? Surprisingly, the answers are all over the map. In a world where trust is eroding, Lynn Hanessian is on a mission to move health forward. She's the Chief Health Strategist at Edelman and says "Healthcare is behind when it comes to engaging with consumers and we have to catch up."

 

We talk about ways to do that and more! 

 

Follow and engage with Lynn on LinkedIn  https://www.linkedin.com/in/lynnhanessian/ 

]]> Tue, 26 Mar 2024 05:00:00 +0000 hi@fungimedia.com (Lynn Hannesian, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep17-lynn-hannesian-5u2HigZx Who do you trust more with your health, your doctor or TikTok influencers? Surprisingly, the answers are all over the map. In a world where trust is eroding, Lynn Hanessian is on a mission to move health forward. She's the Chief Health Strategist at Edelman and says "Healthcare is behind when it comes to engaging with consumers and we have to catch up."

 

We talk about ways to do that and more! 

 

Follow and engage with Lynn on LinkedIn  https://www.linkedin.com/in/lynnhanessian/ 

]]> Doctors vs. TikTok Influencers Lynn Hannesian, Matt Cornelison 00:27:12 Who do you trust more with your health, your doctor or TikTok influencers? Surprisingly, the answers are all over the map. In a world where trust is eroding, Lynn Hanessian is on a mission to move health forward. She's the Chief Health Strategist at Edelman and says "Healthcare is behind when it comes to engaging with consumers and we have to catch up." We talk about ways to do that and more! Who do you trust more with your health, your doctor or TikTok influencers? Surprisingly, the answers are all over the map. In a world where trust is eroding, Lynn Hanessian is on a mission to move health forward. She's the Chief Health Strategist at Edelman and says "Healthcare is behind when it comes to engaging with consumers and we have to catch up." We talk about ways to do that and more! technology in healtcare, healthcare, pr, health systems true full 17 2 d18f5e8a-0b2d-4f4c-aa01-62317774f7bf Finding Purpose in Wellness Marketing By day, Kaitlyn Chock launches wellness programs into fortune 500 companies on behalf of WebMD Health Services. By night, she coaches people with ADHD to help them get work done and avoid burnout. Is she a wellness superhero of sorts? We say yes!

In this episode, Kaitlyn teaches us how WebMD runs account-based marketing for big clients to adopt their wellness programs and shares her passion for helping people with ADHD and disabilities. She’s amazing and will make you want to be a better person. Enjoy!

You can find Kaitlyn at https://www.linkedin.com/in/kaitlynchock/

]]> Tue, 12 Mar 2024 05:00:00 +0000 hi@fungimedia.com (Kaitlyn Chock, Matt Cornelison) https://go-fungal.simplecast.com/episodes/finding-purpose-in-wellness-marketing-CLFFmpC_ By day, Kaitlyn Chock launches wellness programs into fortune 500 companies on behalf of WebMD Health Services. By night, she coaches people with ADHD to help them get work done and avoid burnout. Is she a wellness superhero of sorts? We say yes!

In this episode, Kaitlyn teaches us how WebMD runs account-based marketing for big clients to adopt their wellness programs and shares her passion for helping people with ADHD and disabilities. She’s amazing and will make you want to be a better person. Enjoy!

You can find Kaitlyn at https://www.linkedin.com/in/kaitlynchock/

]]> Finding Purpose in Wellness Marketing Kaitlyn Chock, Matt Cornelison 00:21:19 By day, Kaitlyn Chock launches wellness programs into fortune 500 companies on behalf of WebMD Health Services. By night, she coaches people with ADHD to help them get work done and avoid burnout. Is she a wellness superhero of sorts? We say yes! In this episode, Kaitlyn teaches us how WebMD runs account-based marketing for big clients to adopt their wellness programs and shares her passion for helping people with ADHD and disabilities. She’s amazing and will make you want to be a better person. Enjoy! You can find Kaitlyn at https://www.linkedin.com/in/kaitlynchock/ By day, Kaitlyn Chock launches wellness programs into fortune 500 companies on behalf of WebMD Health Services. By night, she coaches people with ADHD to help them get work done and avoid burnout. Is she a wellness superhero of sorts? We say yes! In this episode, Kaitlyn teaches us how WebMD runs account-based marketing for big clients to adopt their wellness programs and shares her passion for helping people with ADHD and disabilities. She’s amazing and will make you want to be a better person. Enjoy! You can find Kaitlyn at https://www.linkedin.com/in/kaitlynchock/ adhd, wellness programs, account based marketing true full 16 2 350a753e-78b6-4679-8ab2-1d1b694cf061 Against All Odds: A Brazilian Immigrant Story From Brazilian immigrant to dumpster diving in Queens to getting the electricity shut off to now Senior Director of Corporate Communications for one of the most successful Corporate Real Estate companies in the country...this is story about overcoming failure. Thiago Viana has an incredible story and an even more incredible attitude when it comes to facing controversy by being yourself. You don't want to miss this.

Follow Thiago on LinkedIn https://www.linkedin.com/in/thiago-viana/

Check out his company Savillis https://www.linkedin.com/company/savills-north-america/

]]> Tue, 27 Feb 2024 06:00:00 +0000 hi@fungimedia.com (Thiago Viana, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep15-thiago-viana-CWFYCk5E From Brazilian immigrant to dumpster diving in Queens to getting the electricity shut off to now Senior Director of Corporate Communications for one of the most successful Corporate Real Estate companies in the country...this is story about overcoming failure. Thiago Viana has an incredible story and an even more incredible attitude when it comes to facing controversy by being yourself. You don't want to miss this.

Follow Thiago on LinkedIn https://www.linkedin.com/in/thiago-viana/

Check out his company Savillis https://www.linkedin.com/company/savills-north-america/

]]> Against All Odds: A Brazilian Immigrant Story Thiago Viana, Matt Cornelison 00:26:58 From Brazilian immigrant to dumpster diving in Queens to getting the electricity shut off to now Senior Director of Corporate Communications for one of the most successful Corporate Real Estate companies in the country...this is story about overcoming failure. Thiago Viana has an incredible story and an even more incredible attitude when it comes to facing controversy by being yourself. You don't want to miss this. Follow Thiago on LinkedIn https://www.linkedin.com/in/thiago-viana/ Check out his company Savillis https://www.linkedin.com/company/savills-north-america/ From Brazilian immigrant to dumpster diving in Queens to getting the electricity shut off to now Senior Director of Corporate Communications for one of the most successful Corporate Real Estate companies in the country...this is story about overcoming failure. Thiago Viana has an incredible story and an even more incredible attitude when it comes to facing controversy by being yourself. You don't want to miss this. Follow Thiago on LinkedIn https://www.linkedin.com/in/thiago-viana/ Check out his company Savillis https://www.linkedin.com/company/savills-north-america/ immigrant, pr, success story, fungi media, thiago viana, failure true full 15 2 be4f5aa8-33b2-4d7e-8775-bd7e93c5124b On-Demand Learning: Closing The Skills Gap The skills gap is widening for manufacturing companies and most of the trades. And we're approaching a major due date that will make it even more challenging...retirement age for a large portion of those skilled workers. There's one company on a mission to bridge that gap through new forms of training. Rebecca Oistad leads marketing for Certus. Today we talk about how they're bringing that training to the market and keep it fun!

Follow Rebecca on LinkedIn - https://www.linkedin.com/in/rebeccaoistad/

Check out Certus - https://www.certus.com/

]]> Tue, 6 Feb 2024 06:00:00 +0000 hi@fungimedia.com (Fungi Media) https://go-fungal.simplecast.com/episodes/go-fungal-s2ep14-phzzcyjg-Q_1Z9bkZ The skills gap is widening for manufacturing companies and most of the trades. And we're approaching a major due date that will make it even more challenging...retirement age for a large portion of those skilled workers. There's one company on a mission to bridge that gap through new forms of training. Rebecca Oistad leads marketing for Certus. Today we talk about how they're bringing that training to the market and keep it fun!

Follow Rebecca on LinkedIn - https://www.linkedin.com/in/rebeccaoistad/

Check out Certus - https://www.certus.com/

]]> On-Demand Learning: Closing The Skills Gap Fungi Media 00:26:07 The skills gap is widening for manufacturing companies and most of the trades. And we're approaching a major due date that will make it even more challenging...retirement age for a large portion of those skilled workers. There's one company on a mission to bridge that gap through new forms of training. Rebecca Oistad leads marketing for Certus. Today we talk about how they're bringing that training to the market and keep it fun! Follow Rebecca on LinkedIn - https://www.linkedin.com/in/rebeccaoistad/ Check out Certus - https://www.certus.com/ The skills gap is widening for manufacturing companies and most of the trades. And we're approaching a major due date that will make it even more challenging...retirement age for a large portion of those skilled workers. There's one company on a mission to bridge that gap through new forms of training. Rebecca Oistad leads marketing for Certus. Today we talk about how they're bringing that training to the market and keep it fun! Follow Rebecca on LinkedIn - https://www.linkedin.com/in/rebeccaoistad/ Check out Certus - https://www.certus.com/ true full 14 2 a76bc0ab-606a-4e19-bd33-c5d73eeeb967 Data & Death to the Hard Sell "I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand generation. And the data is telling him exactly what insights and answers to deliver to his company's prospects. We're no longer in a selling era, we're in a helping era. And the data is telling us what our customers need help with. Unlock the data and unlock the demand.

 

You can find Johan on LinkedIn at: linkedin.com/in/johanabadie/

]]> Tue, 9 Jan 2024 06:00:00 +0000 hi@fungimedia.com (Johan Abadie, Matt Cornelison) https://go-fungal.simplecast.com/episodes/go-fungal-s2ep13-EAsWQS9m "I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand generation. And the data is telling him exactly what insights and answers to deliver to his company's prospects. We're no longer in a selling era, we're in a helping era. And the data is telling us what our customers need help with. Unlock the data and unlock the demand.

 

You can find Johan on LinkedIn at: linkedin.com/in/johanabadie/

]]> Data & Death to the Hard Sell Johan Abadie, Matt Cornelison 00:28:34 "I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand generation. And the data is telling him exactly what insights and answers to deliver to his company's prospects. We're no longer in a selling era, we're in a helping era. And the data is telling us what our customers need help with. Unlock the data and unlock the demand. "I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand generation. And the data is telling him exactly what insights and answers to deliver to his company's prospects. We're no longer in a selling era, we're in a helping era. And the data is telling us what our customers need help with. Unlock the data and unlock the demand. marketing, b2b false full 13 2 3ea3b64d-d4f2-4dfc-816c-3897b770aa31 Why Your Target Audience is Too Broad "You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of generating new leads and new business.

Check out the Go Fungal podcast at fungimedia.com/podcast 

You can find Margie on LinkedIn at linkedin.com/in/marjorieagin

]]> Tue, 19 Dec 2023 06:00:00 +0000 hi@fungimedia.com (Margie Agin, Matt Cornelison) https://go-fungal.simplecast.com/episodes/go-fungal-s2ep12-margie-agin-fcmsHJDS "You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of generating new leads and new business.

Check out the Go Fungal podcast at fungimedia.com/podcast 

You can find Margie on LinkedIn at linkedin.com/in/marjorieagin

]]> Why Your Target Audience is Too Broad Margie Agin, Matt Cornelison 00:28:03 "You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of generating new leads and new business. "You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of generating new leads and new business. marketing, branding, target audience, b2b, companybranding, consulting, brand positioning, cmo false full 12 2 b9dc2809-37c1-48a0-94d1-e00a7099fb1e Why Curiosity is a Leader's Super Power Some of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new things and to have new experiences that lead to growth. Isabelle Papoulias speaks 4 languages, teaches Salsa (and other dances) and is a Global CMO for a growing tech company. She'll be the first to admit that her career path was anything but linear. And that's why she's killing it in life and leadership. If you're curious about how to become a better leader and impact more people, listen close.

You can find Isabelle on LinkedIn at: linkedin.com/in/isabellepapoulias

]]> Tue, 21 Nov 2023 06:00:00 +0000 hi@fungimedia.com (Fungi Media) https://go-fungal.simplecast.com/episodes/s2pe11-isabelle-papoulias-BZJI0KCk Some of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new things and to have new experiences that lead to growth. Isabelle Papoulias speaks 4 languages, teaches Salsa (and other dances) and is a Global CMO for a growing tech company. She'll be the first to admit that her career path was anything but linear. And that's why she's killing it in life and leadership. If you're curious about how to become a better leader and impact more people, listen close.

You can find Isabelle on LinkedIn at: linkedin.com/in/isabellepapoulias

]]> Why Curiosity is a Leader's Super Power Fungi Media 00:29:31 Some of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new things and to have new experiences that lead to growth. Isabelle Papoulias speaks 4 languages, teaches Salsa (and other dances) and is a Global CMO for a growing tech company. She'll be the first to admit that her career path was anything but linear. And that's why she's killing it in life and leadership. If you're curious about how to become a better leader and impact more people, listen close. Some of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new things and to have new experiences that lead to growth. Isabelle Papoulias speaks 4 languages, teaches Salsa (and other dances) and is a Global CMO for a growing tech company. She'll be the first to admit that her career path was anything but linear. And that's why she's killing it in life and leadership. If you're curious about how to become a better leader and impact more people, listen close. false full 11 2 8d8b0509-6b11-42bd-a8a0-d0303595b689 Search vs. Social: Finally Explained Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ?  Andy Crestodina is a digital strategist and content marketing genius. He is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. In this episode, Andy breaks down the big differences (there are 9) between social and search and shares the best content marketing strategy for...well everyone getting started today.

You can find Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/

]]> Tue, 17 Oct 2023 05:00:00 +0000 hi@fungimedia.com (Andy Crestodina, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep10-andy-crestodina-aFwNDTAu Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ?  Andy Crestodina is a digital strategist and content marketing genius. He is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. In this episode, Andy breaks down the big differences (there are 9) between social and search and shares the best content marketing strategy for...well everyone getting started today.

You can find Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/

]]> Search vs. Social: Finally Explained Andy Crestodina, Matt Cornelison 00:29:36 Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ? Andy Crestodina is a digital strategist and content marketing genius. He is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. In this episode, Andy breaks down the big differences (there are 9) between social and search and shares the best content marketing strategy for...well everyone getting started today. Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ? Andy Crestodina is a digital strategist and content marketing genius. He is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. In this episode, Andy breaks down the big differences (there are 9) between social and search and shares the best content marketing strategy for...well everyone getting started today. marketing, seo, search, b2b, content marketing, ai, artificial intelligence, social media false full 10 2 4f43e041-978d-4135-9aa8-42380ac83e39 Unlikely Career: From Punk Rock to Global CMO The role of a global marketing exec demands an intense level of drive. Just think about what it takes to climb that far up the corporate ladder! Very few do it, especially people who started their careers as touring musicians in punk rock bands. Our guest Brad Kreiger shares his unlikely career path from punk rocker to global CMO at Cushman & Wakefield and eventually...to farmer in Indiana.

Brad talks about bringing his unique experiences to his role and how he bridges business with creative. Plus, he shares what it takes to run a global marketing machine for one of the largest (and most successful) commercial real estate companies in the world (Cushman & Wakefield).

You can find him on LinkedIn here: https://www.linkedin.com/in/brad-kreiger-7434822/

]]> Tue, 3 Oct 2023 05:00:00 +0000 hi@fungimedia.com (Fungi Media) https://go-fungal.simplecast.com/episodes/s2ep9-brad-kreiger-_pvBeWZt The role of a global marketing exec demands an intense level of drive. Just think about what it takes to climb that far up the corporate ladder! Very few do it, especially people who started their careers as touring musicians in punk rock bands. Our guest Brad Kreiger shares his unlikely career path from punk rocker to global CMO at Cushman & Wakefield and eventually...to farmer in Indiana.

Brad talks about bringing his unique experiences to his role and how he bridges business with creative. Plus, he shares what it takes to run a global marketing machine for one of the largest (and most successful) commercial real estate companies in the world (Cushman & Wakefield).

You can find him on LinkedIn here: https://www.linkedin.com/in/brad-kreiger-7434822/

]]> Unlikely Career: From Punk Rock to Global CMO Fungi Media 00:26:03 The role of a global marketing exec demands an intense level of drive. Just think about what it takes to climb that far up the corporate ladder! Very few do it, especially people who started their careers as touring musicians in punk rock bands. Our guest Brad Kreiger shares his unlikely career path from punk rocker to global CMO at Cushman & Wakefield and eventually...to farmer in Indiana. Brad talks about bringing his unique experiences to his role and how he bridges business with creative. Plus, he shares what it takes to run a global marketing machine for one of the largest (and most successful) commercial real estate companies in the world (Cushman & Wakefield). The role of a global marketing exec demands an intense level of drive. Just think about what it takes to climb that far up the corporate ladder! Very few do it, especially people who started their careers as touring musicians in punk rock bands. Our guest Brad Kreiger shares his unlikely career path from punk rocker to global CMO at Cushman & Wakefield and eventually...to farmer in Indiana. Brad talks about bringing his unique experiences to his role and how he bridges business with creative. Plus, he shares what it takes to run a global marketing machine for one of the largest (and most successful) commercial real estate companies in the world (Cushman & Wakefield). false full 9 2 257da303-79fd-413b-b82f-2886a62e7a6d Growth: Simon Sinek Has It Backwards Purposeful growth doesn't start with "why", it starts with "who". Simon Sinek had it backwards and so did we. If you're a brand builder on a mission to grow your company's brand or even your own personal brand, you need to listen to this. Former CMO of Noodles & Company, Schlotzsky's and The Cheesecake Factory (among others), Mark Mears is a self-proclaimed "GROWTH junkie" and best selling author of the book "The Purposeful Growth Revolution". He's on a mission to help you fulfill your true growth potential and we talk all about how to do it in this episode.

 

You can find Mark at the links below...

Mark's book - https://www.markamears.com/

Mark's LinkedIn - https://www.linkedin.com/in/markamears/

]]> Tue, 19 Sep 2023 05:00:00 +0000 hi@fungimedia.com (Mark Mears, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep8-mark-mears-srMDbATH Purposeful growth doesn't start with "why", it starts with "who". Simon Sinek had it backwards and so did we. If you're a brand builder on a mission to grow your company's brand or even your own personal brand, you need to listen to this. Former CMO of Noodles & Company, Schlotzsky's and The Cheesecake Factory (among others), Mark Mears is a self-proclaimed "GROWTH junkie" and best selling author of the book "The Purposeful Growth Revolution". He's on a mission to help you fulfill your true growth potential and we talk all about how to do it in this episode.

 

You can find Mark at the links below...

Mark's book - https://www.markamears.com/

Mark's LinkedIn - https://www.linkedin.com/in/markamears/

]]> Growth: Simon Sinek Has It Backwards Mark Mears, Matt Cornelison 00:28:52 Purposeful growth doesn't start with "why", it starts with "who". Simon Sinek had it backwards and so did we. If you're a brand builder on a mission to grow your company's brand or even your own personal brand, you need to listen to this. Former CMO of Noodles & Company, Schlotzsky's and The Cheesecake Factory (among others), Mark Mears is a self-proclaimed "GROWTH junkie" and best selling author of the book "The Purposeful Growth Revolution". He's on a mission to help you fulfill your true growth potential and we talk all about how to do it in this episode. Purposeful growth doesn't start with "why", it starts with "who". Simon Sinek had it backwards and so did we. If you're a brand builder on a mission to grow your company's brand or even your own personal brand, you need to listen to this. Former CMO of Noodles & Company, Schlotzsky's and The Cheesecake Factory (among others), Mark Mears is a self-proclaimed "GROWTH junkie" and best selling author of the book "The Purposeful Growth Revolution". He's on a mission to help you fulfill your true growth potential and we talk all about how to do it in this episode. marketing, purposeful growth, growth, simon sinek, brand building, leadership, cmo false full 8 2 fa79a4ab-a238-4e17-844c-49b2ffa990f6 How to Be a Human at Work "People’s opinions of you are none of your business." - Brandi Corbello. Maybe that's why so many people are unable to bring their real, whole, human, authentic selves to work...they're afraid. Afraid of what others will think? Let's find out. Today's guest is tech leader, people manager and an unapologetically unfiltered human...Brandi Corbello. 

Brandi shares her story of transformation after being diagnosed with cancer and some helpful advice on how to be a human as a leader. She's the SVP of Global Delivery at Indico Data and you should follow her refreshingly authentic posts on LinkedIn https://www.linkedin.com/in/brandicorbello/.

 

 

]]> Tue, 5 Sep 2023 05:00:00 +0000 hi@fungimedia.com (Brandi Corbello, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep7-brandi-corbello-NcoPVDBy "People’s opinions of you are none of your business." - Brandi Corbello. Maybe that's why so many people are unable to bring their real, whole, human, authentic selves to work...they're afraid. Afraid of what others will think? Let's find out. Today's guest is tech leader, people manager and an unapologetically unfiltered human...Brandi Corbello. 

Brandi shares her story of transformation after being diagnosed with cancer and some helpful advice on how to be a human as a leader. She's the SVP of Global Delivery at Indico Data and you should follow her refreshingly authentic posts on LinkedIn https://www.linkedin.com/in/brandicorbello/.

 

 

]]> How to Be a Human at Work Brandi Corbello, Matt Cornelison 00:26:36 "People’s opinions of you are none of your business." - Brandi Corbello. Maybe that's why so many people are unable to bring their real, whole, human, authentic selves to work...they're afraid. Afraid of what others will think? Afraid they'll get fired? Let's find out. Today's guest is tech leader, people manager and an unapologetically unfiltered human...Brandi Corbello. "People’s opinions of you are none of your business." - Brandi Corbello. Maybe that's why so many people are unable to bring their real, whole, human, authentic selves to work...they're afraid. Afraid of what others will think? Afraid they'll get fired? Let's find out. Today's guest is tech leader, people manager and an unapologetically unfiltered human...Brandi Corbello. marketing, b2b, data false full 7 2 a0794683-1d1b-4e8d-a655-0f4bde336132 When to Reposition Your Brand What happens when your company grows up and evolves what they do? How do you tell your customers and prospects in a way that doesn't confuse them? We talked to the Director of Marketing at TXI, Esther Galantowicz who recently helped lead her organization through a brand repositioning of epic proportions. And as it turns out, it's hard to do...like really hard.

TXI is a product innovation firm that Ranks No. 45 on Fast Company’s Coveted 2023 Best Workplaces for Innovators List and can be found at txi.com.

Esther Galantowicz is a brand, marketing and communications strategist with a breadth of experience across industries. She even built and sold an award-winning floral event company in an earlier chapter of her career. Check her out on LI https://www.linkedin.com/in/estherg/.

]]> Tue, 22 Aug 2023 05:00:00 +0000 hi@fungimedia.com (Esther Galantowicz, Matt Cornelison) https://go-fungal.simplecast.com/episodes/when-to-reposition-your-brand-eUj8tauj What happens when your company grows up and evolves what they do? How do you tell your customers and prospects in a way that doesn't confuse them? We talked to the Director of Marketing at TXI, Esther Galantowicz who recently helped lead her organization through a brand repositioning of epic proportions. And as it turns out, it's hard to do...like really hard.

TXI is a product innovation firm that Ranks No. 45 on Fast Company’s Coveted 2023 Best Workplaces for Innovators List and can be found at txi.com.

Esther Galantowicz is a brand, marketing and communications strategist with a breadth of experience across industries. She even built and sold an award-winning floral event company in an earlier chapter of her career. Check her out on LI https://www.linkedin.com/in/estherg/.

]]> When to Reposition Your Brand Esther Galantowicz, Matt Cornelison 00:23:52 What happens when your company grows up and evolves what they do? How do you tell your customers and prospects in a way that doesn't confuse them? We talked to the Director of Marketing at TXI, Esther Galantowicz who recently helped lead her organization through a brand repositioning of epic proportions. And as it turns out, it's hard to do right...like really hard. What happens when your company grows up and evolves what they do? How do you tell your customers and prospects in a way that doesn't confuse them? We talked to the Director of Marketing at TXI, Esther Galantowicz who recently helped lead her organization through a brand repositioning of epic proportions. And as it turns out, it's hard to do right...like really hard. marketing, b2b, director of marketing, cmo, brand false full 6 2 bd607e5a-959f-4c2f-8ca3-59477cbf8693 Inside Oatly’s Unconventionally Quirky Brand Strategy Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea)

You can find Brendan Lewis on LinkedIn here.

Check out Oatly and fckOatly.com (make sure to go down the rabbit hole)

]]> Tue, 8 Aug 2023 05:00:00 +0000 hi@fungimedia.com (Brendan Lewis, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2-ep5-CYeRsnqb Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea)

You can find Brendan Lewis on LinkedIn here.

Check out Oatly and fckOatly.com (make sure to go down the rabbit hole)

]]> Inside Oatly’s Unconventionally Quirky Brand Strategy Brendan Lewis, Matt Cornelison 00:28:31 Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea) Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea) marketing, oat milk, brand strategy, oatly, unique, cmo true full 5 2 12f584bb-b8d0-4e8d-8f2c-4b3ce98d2a05 How Great Leaders Use Storytelling to Influence Storytelling is basically "Once" "But" "Until" and "At Last". Our expert storytelling teacher David Ayling shows you how both "The Fresh Prince of Bel-Air" and the best leaders use this technique to connect and influence others and lead them to action.

You can find Dave on LinkedIn here.

]]> Tue, 25 Jul 2023 05:00:00 +0000 hi@fungimedia.com (David Ayling, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s2ep4-dave-ayling-corR9ACz Storytelling is basically "Once" "But" "Until" and "At Last". Our expert storytelling teacher David Ayling shows you how both "The Fresh Prince of Bel-Air" and the best leaders use this technique to connect and influence others and lead them to action.

You can find Dave on LinkedIn here.

]]> How Great Leaders Use Storytelling to Influence David Ayling, Matt Cornelison 00:24:25 Storytelling is basically "Once" "But" "Until" and "At Last". Our expert storytelling teacher David Ayling shows you how both "The Fresh Prince of Bel-Air" and the best leaders use this technique to connect and influence others and lead them to action. Storytelling is basically "Once" "But" "Until" and "At Last". Our expert storytelling teacher David Ayling shows you how both "The Fresh Prince of Bel-Air" and the best leaders use this technique to connect and influence others and lead them to action. marketing, storytelling, b2b false full 4 2 35cab6ce-7a4d-498f-ad4a-034d209b273a 7 AI Content Creation Tools for Marketers It seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a marketing leader that doesn’t even know where to begin. Today’s episode features our very own Head of Post Production, Demian Krentz to share how Fungi Media is using AI for video and other content creation. We’re here to get you on the right track!

You can find  some of Demian Krentz's best work at this link here.

Check out the entire podcast, including video versions of our episodes, at fungimedia.com/podcast.

]]> Tue, 11 Jul 2023 05:00:00 +0000 hi@fungimedia.com (Fungi Media) https://go-fungal.simplecast.com/episodes/s2ep3-demian-krentz-jv8K28e8 It seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a marketing leader that doesn’t even know where to begin. Today’s episode features our very own Head of Post Production, Demian Krentz to share how Fungi Media is using AI for video and other content creation. We’re here to get you on the right track!

You can find  some of Demian Krentz's best work at this link here.

Check out the entire podcast, including video versions of our episodes, at fungimedia.com/podcast.

]]> 7 AI Content Creation Tools for Marketers Fungi Media 00:25:54 It seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a marketing leader that doesn’t even know where to begin. Today’s episode features our very own Head of Post Production, Demian Krentz to share how Fungi Media is using AI for video and other content creation. We’re here to get you on the right track! It seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a marketing leader that doesn’t even know where to begin. Today’s episode features our very own Head of Post Production, Demian Krentz to share how Fungi Media is using AI for video and other content creation. We’re here to get you on the right track! false full 3 2 be74647c-ceb9-437e-8b9d-9335815f0ea0 How CMOs Avoid Burnout Withdrawing from responsibilities, isolating from others, procrastinating and skipping work can be signs that you're dealing with burnout at work. Julia Goebel is a Chief Marketing Officer with more than 20 years experience who knows a thing or 20 about handling burnout as an executive and with her team. In this episode, she shares practical steps you can take as well as "that one thing" you need to find outside of work to stay excited. 

You can find Julia Goebel on LinkedIn here: https://www.linkedin.com/in/goebeljulia/

]]> Tue, 27 Jun 2023 05:00:00 +0000 hi@fungimedia.com (Fungi Media) https://go-fungal.simplecast.com/episodes/s2ep2-julia-goebels-zvOjM_NG Withdrawing from responsibilities, isolating from others, procrastinating and skipping work can be signs that you're dealing with burnout at work. Julia Goebel is a Chief Marketing Officer with more than 20 years experience who knows a thing or 20 about handling burnout as an executive and with her team. In this episode, she shares practical steps you can take as well as "that one thing" you need to find outside of work to stay excited. 

You can find Julia Goebel on LinkedIn here: https://www.linkedin.com/in/goebeljulia/

]]> How CMOs Avoid Burnout Fungi Media 00:26:39 Withdrawing from responsibilities, isolating from others, procrastinating and skipping work can be signs that you're dealing with burnout at work. Julia Goebel is a Chief Marketing Officer with more than 20 years experience who knows a thing or 20 about handling burnout as an executive and with her team. In this episode, she shares practical steps you can take as well as "that one thing" you need to find outside of work to stay excited. Withdrawing from responsibilities, isolating from others, procrastinating and skipping work can be signs that you're dealing with burnout at work. Julia Goebel is a Chief Marketing Officer with more than 20 years experience who knows a thing or 20 about handling burnout as an executive and with her team. In this episode, she shares practical steps you can take as well as "that one thing" you need to find outside of work to stay excited. false full 2 2 65d3ca4b-4f44-43a5-b10d-c80e4ed7e04c Overcoming Objections to Telling Customer Stories There's nothing more effective than having your customer sell your product or service for you. That's why it so valuable to tell customer stories through video. But there are big obstacles that scare marketers. Marketing and video storytelling expert Angie Lawing has had tons of success getting buy in from customers and the organization and she's here to share the secret sauce.

You can find out more about Angie at the links below!

Angie's LinkedIn

Mercury Films

Lawing Consulting

]]> Tue, 13 Jun 2023 05:00:00 +0000 hi@fungimedia.com (Fungi Media) https://go-fungal.simplecast.com/episodes/s1ep11-angie-lawing-zUp_xfN7 There's nothing more effective than having your customer sell your product or service for you. That's why it so valuable to tell customer stories through video. But there are big obstacles that scare marketers. Marketing and video storytelling expert Angie Lawing has had tons of success getting buy in from customers and the organization and she's here to share the secret sauce.

You can find out more about Angie at the links below!

Angie's LinkedIn

Mercury Films

Lawing Consulting

]]> Overcoming Objections to Telling Customer Stories Fungi Media 00:24:47 There's nothing more effective than having your customer sell your product or service for you. That's why it so valuable to tell customer stories through video. But there are big obstacles that can scare leadership. Marketing and video storytelling expert Angie Lawing has had tons of success getting buy in from customers and the organization and she's here to share the secret sauce. There's nothing more effective than having your customer sell your product or service for you. That's why it so valuable to tell customer stories through video. But there are big obstacles that can scare leadership. Marketing and video storytelling expert Angie Lawing has had tons of success getting buy in from customers and the organization and she's here to share the secret sauce. false full 1 2 3fcac56d-9733-4abc-94a7-af7837636322 Two Ways CMOs Are Using ChatGPT The AI conversation is confusing and overwhelming for most marketers. How do I use AI to boost my marketing efforts? Where do I start? It seems like a new thing comes out every single day, HELP! Take a deep breath, we got you! In this episode we talk to a "Fractional CMO" who's seen it all. Toni Lee Rudnicki is our guest, and she's put ChatGPT to work on two practical use cases to boost her clients' marketing efforts.

You can find Toni Lee on her LinkedIn here.

Check out more and listen/watch all episodes from the Go Fungal podcast at our podcast website.

]]> Wed, 10 May 2023 05:00:00 +0000 hi@fungimedia.com (Toni Lee Rudnicki, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s1ep10-toni-lee-rlJI3jPR The AI conversation is confusing and overwhelming for most marketers. How do I use AI to boost my marketing efforts? Where do I start? It seems like a new thing comes out every single day, HELP! Take a deep breath, we got you! In this episode we talk to a "Fractional CMO" who's seen it all. Toni Lee Rudnicki is our guest, and she's put ChatGPT to work on two practical use cases to boost her clients' marketing efforts.

You can find Toni Lee on her LinkedIn here.

Check out more and listen/watch all episodes from the Go Fungal podcast at our podcast website.

]]> Two Ways CMOs Are Using ChatGPT Toni Lee Rudnicki, Matt Cornelison 00:29:18 The AI conversation is confusing and overwhelming for most marketers. How do I use AI to boost my marketing efforts? Where do I start? It seems like a new thing comes out every single day, HELP! Take a deep breath, we got you! In this episode we talk to a "Fractional CMO" who's seen it all. Toni Lee Rudnicki is our guest, and she's put ChatGPT to work on two practical use cases to boost her clients' marketing efforts. Toni Lee Rudnicki is a Fractional CMO is that has experience with several companies, big and small and through all stages of their growth cycles. The AI conversation is confusing and overwhelming for most marketers. How do I use AI to boost my marketing efforts? Where do I start? It seems like a new thing comes out every single day, HELP! Take a deep breath, we got you! In this episode we talk to a "Fractional CMO" who's seen it all. Toni Lee Rudnicki is our guest, and she's put ChatGPT to work on two practical use cases to boost her clients' marketing efforts. Toni Lee Rudnicki is a Fractional CMO is that has experience with several companies, big and small and through all stages of their growth cycles. marketing, b2b, ai, artificial intelligence, chatgpt, cmo, fractional cmo false full 10 1 a0890d82-d5c3-464d-82f5-dbed54e11916 Brand Storytelling 101: Don't be a Hero B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :) 

Madelaine Anderson is the Co-Founder & Creative Director at Talus Films. You can find her at the links below.

Talus Films: https: talusfilms.com

Madelaine's website: madelaineanderson.com

Madelaine's LinkedIn: linkedin.com/in/madelaine-anderson

]]> Tue, 25 Apr 2023 05:00:00 +0000 hi@fungimedia.com (Madelaine Anderson, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s1ep9-madelaine-anderson-gHwk__T1 B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :) 

Madelaine Anderson is the Co-Founder & Creative Director at Talus Films. You can find her at the links below.

Talus Films: https: talusfilms.com

Madelaine's website: madelaineanderson.com

Madelaine's LinkedIn: linkedin.com/in/madelaine-anderson

]]> Brand Storytelling 101: Don't be a Hero Madelaine Anderson, Matt Cornelison 00:29:54 B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :) B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :) marketing, b2b, brand story false full 9 1 6c6659f5-c485-4917-84e4-5f88313b8230 How User-Generated Video Amplifies B2B Brands User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While UGC may look different for B2B, the goals and benefits are ultimately the same.

 

Our guest Chynna Morgan, CEO/Founder of GIF Out Loud & Vidlo, is an expert in user-generated content helping brands launch UGC campaigns in minutes to help drive sales. She's here to help you get started with UGC in order to add this marketing tool to your belt.

 

You can find Chynna at the links below:

Chynna's LinkedIn

Vidlo

]]> Tue, 4 Apr 2023 05:00:00 +0000 hi@fungimedia.com (Chynna Morgan, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s1ep8-chynna-morgan-G54_Epwn User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While UGC may look different for B2B, the goals and benefits are ultimately the same.

 

Our guest Chynna Morgan, CEO/Founder of GIF Out Loud & Vidlo, is an expert in user-generated content helping brands launch UGC campaigns in minutes to help drive sales. She's here to help you get started with UGC in order to add this marketing tool to your belt.

 

You can find Chynna at the links below:

Chynna's LinkedIn

Vidlo

]]> How User-Generated Video Amplifies B2B Brands Chynna Morgan, Matt Cornelison 00:33:00 User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While UGC may look different for B2B, the goals and benefits are ultimately the same. Our guest Chynna Morgan, CEO/Founder of GIF Out Loud & Vidlo, is an expert in user-generated content helping brands launch UGC campaigns in minutes to help drive sales. She's here to help you get started with UGC in order to add this marketing tool to your belt. User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While UGC may look different for B2B, the goals and benefits are ultimately the same. Our guest Chynna Morgan, CEO/Founder of GIF Out Loud & Vidlo, is an expert in user-generated content helping brands launch UGC campaigns in minutes to help drive sales. She's here to help you get started with UGC in order to add this marketing tool to your belt. marketing, b2b, ugc, vidlo, user-generated content false full 8 1 075ef71a-4101-4b11-8545-ee7c17b6a0e2 Why Mission Driven Companies Need a Marketing Roadmap Funders, donors, program participants, the board, volunteers and limited resources....mission driven companies and non-profits often have more complex marketing challenges than for-profit companies. Jen Depakakibo and Lis Martin are all about helping "do gooders" do more good...and they might've unlocked the secret through their latest marketing program. 

You can find Jen & Lis from Statement at the links below:

Statement's Website

Statement's LinkedIn

Statement's Instagram

]]> Tue, 21 Mar 2023 05:00:00 +0000 hi@fungimedia.com (Jen Depakakibo, Lis Martin, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s1ep7-5Aphfrc5 Funders, donors, program participants, the board, volunteers and limited resources....mission driven companies and non-profits often have more complex marketing challenges than for-profit companies. Jen Depakakibo and Lis Martin are all about helping "do gooders" do more good...and they might've unlocked the secret through their latest marketing program. 

You can find Jen & Lis from Statement at the links below:

Statement's Website

Statement's LinkedIn

Statement's Instagram

]]> Why Mission Driven Companies Need a Marketing Roadmap Jen Depakakibo, Lis Martin, Matt Cornelison 00:39:30 Funders, donors, program participants, the board, volunteers and limited resources....mission driven companies and non-profits often have more complex marketing challenges than for-profit companies. Jen Depakakibo and Lis Martin are all about helping "do gooders" do more good...and they might've unlocked the secret through their latest marketing program. Funders, donors, program participants, the board, volunteers and limited resources....mission driven companies and non-profits often have more complex marketing challenges than for-profit companies. Jen Depakakibo and Lis Martin are all about helping "do gooders" do more good...and they might've unlocked the secret through their latest marketing program. marketing, mission, vision, roadmap false full 7 1 60ba60ef-9d0e-4d04-8b30-b0e2b63f4809 Considering a Career in B2B Marketing? The good and the bad of B2B marketing from the perspective of a real life "Director of Marketing"! Our guest AJ Miller leads the marketing team for Silgan Closures. They're on a mission to help protect the world's food supply. This is a great episode for anyone who is considering a career in B2B marketing and anyone who is looking to make a bigger impact as a Director of Marketing. 

AJ  Miller is an expert in marketing with experience leading brands like Mortan Salt, Smithfield Foods and now runs the Silgan Closures team.

AJ's LinkedIn

]]> Tue, 7 Mar 2023 06:00:00 +0000 hi@fungimedia.com (Fungi Media) https://go-fungal.simplecast.com/episodes/episode-6-aj-miller-FwqypzxM The good and the bad of B2B marketing from the perspective of a real life "Director of Marketing"! Our guest AJ Miller leads the marketing team for Silgan Closures. They're on a mission to help protect the world's food supply. This is a great episode for anyone who is considering a career in B2B marketing and anyone who is looking to make a bigger impact as a Director of Marketing. 

AJ  Miller is an expert in marketing with experience leading brands like Mortan Salt, Smithfield Foods and now runs the Silgan Closures team.

AJ's LinkedIn

]]> Considering a Career in B2B Marketing? Fungi Media 00:24:55 The good and the bad of B2B marketing from the perspective of a real life "Director of Marketing"! Our guest AJ Miller leads the marketing team for Silgan Closures. They're on a mission to help protect the world's food supply. This is a great episode for anyone who is considering a career in B2B marketing and anyone who is looking to make a bigger impact as a Director of Marketing. The good and the bad of B2B marketing from the perspective of a real life "Director of Marketing"! Our guest AJ Miller leads the marketing team for Silgan Closures. They're on a mission to help protect the world's food supply. This is a great episode for anyone who is considering a career in B2B marketing and anyone who is looking to make a bigger impact as a Director of Marketing. false full 6 1 78af57c7-ea5b-47d2-9c83-61d58c63fc1a How to Fix Poor Website Performance Redesign, refresh, blow it up or just throw it away...your website is OUT OF DATE!! Luckily our guest John Burton is an expert in branding and web development. He's hear to share the latest in website trends and the missing ingredients that lead to bad metrics.

You can find John's design group at their website: echodesigngroup.com

John's LinkedIn: linkedin.com/in/johnpburton/

]]> Tue, 21 Feb 2023 06:00:00 +0000 hi@fungimedia.com (Fungi Media) https://go-fungal.simplecast.com/episodes/episode-5-john-burton-xmpjYOTP Redesign, refresh, blow it up or just throw it away...your website is OUT OF DATE!! Luckily our guest John Burton is an expert in branding and web development. He's hear to share the latest in website trends and the missing ingredients that lead to bad metrics.

You can find John's design group at their website: echodesigngroup.com

John's LinkedIn: linkedin.com/in/johnpburton/

]]> How to Fix Poor Website Performance Fungi Media 00:26:37 Redesign, refresh, blow it up or just throw it away...your website is OUT OF DATE!! Luckily our guest John Burton is an expert in branding and web development. He's hear to share the latest in website trends and the missing ingredients that lead to bad metrics. Redesign, refresh, blow it up or just throw it away...your website is OUT OF DATE!! Luckily our guest John Burton is an expert in branding and web development. He's hear to share the latest in website trends and the missing ingredients that lead to bad metrics. false full 5 1 ce310835-8807-482e-b497-bd9c4f661e85 How Manufacturers "Should" Promote Recycling Have you heard about "The Girl Who Recycled 1 Million Cans"? It's not just a feel-good book for kids, it's a genius approach to content marketing for manufacturers. Today we're talking to Jessica Alexanderson about how her scuba adventures spotting scrap metal garbage in the ocean inspired her to join forces with a scrap metal company to promote recycling. 

You can find Scrap University at the many links below:

Scrap University Kids Website

Scrap University Kids LinkedIn

Scrap University Kids Facebook

Scrap University Kids Instagram

 

You can find Jessica Alexanderson  at the links below:

Jessica's LinkedIn

Jessica's Instagram

Jessica's Facebook

You can find their friends North Water, who bottle their water in infinitely-recycled aluminum, at the links below:

North Water LinkedIn

North Water Instagram

]]> Tue, 7 Feb 2023 06:00:00 +0000 hi@fungimedia.com (Jessica Alexanderson, Shaziya Manji Jaffer, Brad Rudover, Matt Cornelison) https://go-fungal.simplecast.com/episodes/episode-4-jessica-j-alexanderson-oMyeFElM Have you heard about "The Girl Who Recycled 1 Million Cans"? It's not just a feel-good book for kids, it's a genius approach to content marketing for manufacturers. Today we're talking to Jessica Alexanderson about how her scuba adventures spotting scrap metal garbage in the ocean inspired her to join forces with a scrap metal company to promote recycling. 

You can find Scrap University at the many links below:

Scrap University Kids Website

Scrap University Kids LinkedIn

Scrap University Kids Facebook

Scrap University Kids Instagram

 

You can find Jessica Alexanderson  at the links below:

Jessica's LinkedIn

Jessica's Instagram

Jessica's Facebook

You can find their friends North Water, who bottle their water in infinitely-recycled aluminum, at the links below:

North Water LinkedIn

North Water Instagram

]]> How Manufacturers "Should" Promote Recycling Jessica Alexanderson, Shaziya Manji Jaffer, Brad Rudover, Matt Cornelison 00:20:49 Have you heard about "The Girl Who Recycled 1 Million Cans"? It's not just a feel-good book for kids, it's a genius approach to content marketing for manufacturers. Today we're talking to Jessica Alexanderson about how her scuba adventures spotting scrap metal garbage in the ocean inspired her to join forces with a scrap metal company to promote recycling. Have you heard about "The Girl Who Recycled 1 Million Cans"? It's not just a feel-good book for kids, it's a genius approach to content marketing for manufacturers. Today we're talking to Jessica Alexanderson about how her scuba adventures spotting scrap metal garbage in the ocean inspired her to join forces with a scrap metal company to promote recycling. marketing, kids books, children's books, manufacturing, aluminum, recycling, steel, sustainability, business strategy false full 4 1 90bf8b15-6adb-4104-8304-32fae7deda24 Executive Communication: Stop Sounding Like a Robot If corporate executives are humans, why do so many act and sound like robots? Our guest Wendy Serafin talks trust-building and how to be a human for recovering executive robots.

Wendy Serafin is a highly-experienced communications leader running comms for companies big and small. From FinTech to consulting, she's seen and done it all. 

Wendy's LinkedIn

Wendy's Twitter

]]> Tue, 24 Jan 2023 06:00:00 +0000 hi@fungimedia.com (Wendy Serafin, Matt Cornelison) https://go-fungal.simplecast.com/episodes/episode-3-wendy-serafin-NOvVMRnj If corporate executives are humans, why do so many act and sound like robots? Our guest Wendy Serafin talks trust-building and how to be a human for recovering executive robots.

Wendy Serafin is a highly-experienced communications leader running comms for companies big and small. From FinTech to consulting, she's seen and done it all. 

Wendy's LinkedIn

Wendy's Twitter

]]> Executive Communication: Stop Sounding Like a Robot Wendy Serafin, Matt Cornelison 00:24:34 If corporate executives are humans, why do so many act and sound like robots? Our guest Wendy Serafin talks trust-building and how to be a human for recovering executive robots. If corporate executives are humans, why do so many act and sound like robots? Our guest Wendy Serafin talks trust-building and how to be a human for recovering executive robots. marketing, business marketing, communication, leadership, vulnerability, ask why false full 3 1 67634a5f-2d1e-4ed9-a7e7-08f4393c09da Quiet! Why Collaboration is Killing Productivity at Work They say collaboration is king, but it's NOT! Today we're talking to elite communications expert Joe McCormack about why collaboration without "quiet" creates chaos and kills productivity in the workplace. Joe shares strategies for how to make the necessary changes to help your team stay focused in a noisy world.

Our guest is Joe McCormack. He's an elite communications expert, and founder of The BRIEF Lab where they train business leaders and special military units how to communicate effectively. He also founded The Quiet Workplace where he's bringing quiet to the workplace through a series of practices and programs. Joe is the author of BRIEF: Make a Bigger Impact by Saying Less and Noise: Living and Leading When Nobody can Focus. 

 

]]> Tue, 10 Jan 2023 06:00:00 +0000 hi@fungimedia.com (Joe McCormack, Matt Cornelison) https://go-fungal.simplecast.com/episodes/episode-2-joe-mccormack-fyuf1C2M They say collaboration is king, but it's NOT! Today we're talking to elite communications expert Joe McCormack about why collaboration without "quiet" creates chaos and kills productivity in the workplace. Joe shares strategies for how to make the necessary changes to help your team stay focused in a noisy world.

Our guest is Joe McCormack. He's an elite communications expert, and founder of The BRIEF Lab where they train business leaders and special military units how to communicate effectively. He also founded The Quiet Workplace where he's bringing quiet to the workplace through a series of practices and programs. Joe is the author of BRIEF: Make a Bigger Impact by Saying Less and Noise: Living and Leading When Nobody can Focus. 

 

]]> Quiet! Why Collaboration is Killing Productivity at Work Joe McCormack, Matt Cornelison 00:30:21 They say collaboration is king, but it's NOT! Today we're talking to elite communications expert Joe McCormack about why collaboration without "quiet" creates chaos and kills productivity in the workplace. Joe shares strategies for how to make the necessary changes to help your team stay focused in a noisy world. They say collaboration is king, but it's NOT! Today we're talking to elite communications expert Joe McCormack about why collaboration without "quiet" creates chaos and kills productivity in the workplace. Joe shares strategies for how to make the necessary changes to help your team stay focused in a noisy world. the quiet workplace, business communication, business management, leadership, special forces, fungi media, teamwork, culture, the brief lab true full 2 1 5b5b41a8-be19-4f11-9f51-e4547289ccee Is Civil Discourse on Social Media Dead? Why is civil discourse online so hard and should leaders share their political opinions? Today we're talking to Caleb Gardner, formerly the lead digital strategist for President Obama’s political advocacy group. 

Our guest is Caleb Gardner. He's an Innovation Strategist & Change Management Expert. You can check him out at his website calebgardner.com and find out more about his new book, "No Point B," at calebgardner.com/no-point-b-book. You can find him almost anywhere on the internet @calebgardner.

Caleb's Twitter

Caleb's Instagram

Caleb's LinkedIn

 

]]> Thu, 8 Dec 2022 22:34:52 +0000 hi@fungimedia.com (Caleb Gardner, Matt Cornelison) https://go-fungal.simplecast.com/episodes/s1e1-calebgardner-zqIl_kfe Why is civil discourse online so hard and should leaders share their political opinions? Today we're talking to Caleb Gardner, formerly the lead digital strategist for President Obama’s political advocacy group. 

Our guest is Caleb Gardner. He's an Innovation Strategist & Change Management Expert. You can check him out at his website calebgardner.com and find out more about his new book, "No Point B," at calebgardner.com/no-point-b-book. You can find him almost anywhere on the internet @calebgardner.

Caleb's Twitter

Caleb's Instagram

Caleb's LinkedIn

 

]]> Is Civil Discourse on Social Media Dead? Caleb Gardner, Matt Cornelison 00:21:16 Why is civil discourse online so hard and should leaders share their political opinions? Today we're talking to Caleb Gardner, formerly the lead digital strategist for President Obama’s political advocacy group. Why is civil discourse online so hard and should leaders share their political opinions? Today we're talking to Caleb Gardner, formerly the lead digital strategist for President Obama’s political advocacy group. marketing, business marketing, change management, obama, barack obama, civil discourse false full 1 1