Make Lemonade

Indie acquisitions, platform risk and life after selling Tweet Hunter for 8-figures

jr@lemonsqueezy.com (JR Farr) — Thu, 27 Jun 2024 16:00:00 +0000

Today we’re joined by Tibo Louis-Lucas, who is most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai, and Feather.so, a Notion blogging platform.

Timestamps

00:00 Intro
01:17 Leaving Lempire and starting from scratch
03:00 Learning from failures
05:29 Growing MRR with influencers
13:38 How Tibo felt selling Tweet Hunter
18:55 Why Tibo will never sell a project again
25:14 Feeling paralysis after selling your startup
27:36 How Tibo has approached acquiring products
29:28 Have Tibo's acquisitions been a success?
34:15 Why Tibo acquired another project for $250,000
36:01 Did Tibo waste $250,000 on buying Feather?

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on X @lmsqueezy.

Lemon Squeezy CEO mid-year reflection: funding, features and football

jr@lemonsqueezy.com (JR Farr) — Thu, 20 Jun 2024 16:00:00 +0000

Today we’re doing a a behind the scenes episode with JR. We haven’t looked at what’s going on since December, so it’s about time I posed some questions to JR about everything from features to growth and more.

Links

John O'Nolan episode: https://youtu.be/QXwiTZiO46g
Simon Pittman episode: https://youtu.be/L11ii1qKD5o
Rob Walling episode: https://youtu.be/M_JbjtIYUh0
JR's features tweet: https://x.com/jrfarr/status/1791819342784655760
Product links feature: https://x.com/lmsqueezy/status/1801252160941797848

Timestamps

00:00 - Intro
00:50 - Guess that guest quote
06:02 - Reflecting on 1 year since rejecting venture capital
07:57 - Marketing for Lemon Squeezy
11:07 - JR embracing the hat-free life
12:26 - New features launched
14:26 - Do people still want or need merchant of record?
18:38 - Lemon Squeezy JavaScript SDK package going gangbusters
21:25 - Update on feature requests
28:38 - Trends for sellers JR is seeing
30:06 - Was Lemon Squeezy easier to build than Mojo?
34:56 - JR's dream non-founder guest
38:08 - Why JR hates soccer
41:43 - How is life for the CEO of Lemon Squeezy

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on X @lmsqueezy.

Taking on Adobe with his bootstrapped tool, Screen Studio - Adam Pietrasiak

jr@lemonsqueezy.com (JR Farr) — Thu, 6 Jun 2024 16:00:00 +0000

Today we're joined by one of the most successful sellers on Lemon Squeezy, Adam Pietrasiak. Adam is the founder of Screen Studio, a beautiful tool for creating and editing screen recordings that he started at the end of 2022 and now has thousands of paying users. In this episode we talk about how Adam made $30k in his first month, his approach to creating a well-polished product, and why he's not planning to take VC funding any time soon.

Timestamps

00:00 Intro
00:47 Adam's background
02:23 Learning from past failures
05:20 Life building from Poland
07:46 Screen Studio founding story
10:25 Building without validating
12:44 Building in a very competitive market
18:44 Being a designer developer
19:53 Making $30,000 in the first month
25:18 Discovering marketing and growth channels
27:50 Adam setting up a powerful affiliate programme
34:23 How Adam designs in code
37:10 VC funding or bootstrapping
39:42 Monthly recurring vs single license pricing

Building a $7m non-profit tech company - John O'Nolan

jr@lemonsqueezy.com (JR Farr) — Thu, 23 May 2024 16:00:00 +0000

John O’Nolan is the founder of Ghost, an independent publishing platform. John sees Ghost as an experiment in doing the opposite of what every other tech company does. They haven’t raised VC, instead setting Ghost up as a non-profit that can never be bought or sold. The core product is open source, with a simple SaaS model to fund future development. John is opinionated and outspoken but with many views that are hard to argue, so I can’t wait to dive into some of those today.

Timestamps

00:00 Intro
00:48 From music to software
01:50 The benefits of anonymity
06:44 Launching Ghost as a non-profit
14:26 Why launch on Kickstarter
19:12 Is the longevity of blogging susprising?
22:25 What companies is venture capital right for?
23:40 Should more companies follow the non profit model?
25:50 John's approach to making great products
27:45 How John views competition
29:41 How do they ship at Ghost
36:38 The fediverse and ActivityPub
42:15 John's favourite newsletters
43:41 John's hobbies

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Building a calm company with a strong financial engine - Justin Jackson

jr@lemonsqueezy.com (JR Farr) — Thu, 16 May 2024 16:00:00 +0000

Justin is the co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees.

Justin was on the pod back in January and we ended feeling like there was left with lots more to discuss, particularly Justin’s thoughts on building a Calm Company and what he plans to do with his life and money.

Timestamps

00:00 Intro
01:40 Having the #1 podcast in the world on Transistor
04:24 Why Acquired is such a top class podcast
08:22 Justin's financial engine metaphor
16:44 Why the market is so important
18:30 Calm companies
27:41 How much the market impacts success
32:03 Justin's family business experiment
41:07 How Justin approaches investing

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

How Better Creating built a 6-figure Notion template business

jr@lemonsqueezy.com (JR Farr) — Fri, 19 Apr 2024 10:00:00 +0000

Simon is the founder of Better Creating, a business he started in 2020 geared towards simplifying productivity and finding the best ideas tools and tech to help people create the life they want. His YouTube channel has over 130,000 subscribers, where he makes tutorials, tech reviews and more. Simon is another creator who has gone deep on Notion, building a second brain and many other systems that he sells as templates. Today we’re going to find out what it’s like being a full-time creator and why the Notion ecosystem is booming still in 2024.

Links

James Recommendations

JR Recommendations

Simon Recommendations

Thinking, Fast and Slow
Anything You Want (James has some spare copies of this. DM him if you’d like a copy for free)
Into the Woods
Scott Yu-Jan
Sleep No More

Timestamps

00:00 Intro
01:15 From theatre director to content creator
05:47 Choosing to make content not based on his career
07:36 Staying consistent creating content as a side project
12:47 Making money with small audiences
22:38 Keeping up a production schedule
24:53 The Notion template business
27:07 Are Notion templates a waste of time?
31:38 Is the template space too crowded?
34:53 Platform risk building on top of Notion
38:54 Coming up with template ideas
41:58 How to price Notion templates
45:27 Building a team
54:41 Book, YouTube and Theatre recommendations

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Building side projects as layoff insurance - Aaron Francis

jr@lemonsqueezy.com (JR Farr) — Thu, 4 Apr 2024 16:00:00 +0000

On the 6th March 2024, Aaron Francis was part of layoffs at Planet Scale, where he was an educator. Since then, Aaron has had a hard decision to make: find another job, or take the leap to full-time entrepreneur. Now the job offers came in thick and fast for Aaron, with almost 600,000 people seeing his layoff tweet, but after documenting his thoughts on his own podcast, Mostly Technical, Aaron announced what he was doing next. He launched his own content studio, Tryhard Studios.

Links:

Timestamps

00:00 Intro
01:28 What it's like being laid off
02:05 Building a studio in an apartment
04:24 Why PlanetScale laid off people
05:06 The reaction to being laid off
07:26 How to increase your chance of getting a new job
09:12 Side projects as layoff insurance
12:29 Do side projects make you more hireable?
15:09 Aaron's existing money making side projects
18:24 Deciding to go all in and not find another job
23:11 Aaron's new thing, Tryhard Studios
28:01 Why the name "Tryhard Studios"
30:15 The business model
32:08 Dealing with the course promotion treadmill
33:29 What things haven't gone so well
34:53 Building a pipeline of new work
37:13 Preparing for burnout

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

How Statamic founder Jack McDade stands out with radical design

jr@lemonsqueezy.com (JR Farr) — Thu, 28 Mar 2024 16:00:00 +0000

Jack McDade is the creator of Statamic, a content management system for Laravel. He’s just launched his new course, Radical Design, which teaches people Jack’s unique approach to design and building products. And when unique approach, I mean it. All you have to do it scroll through Jack’s sites, his personal, Statamic, the Radical Design landing page to be immediately entertained by the little nuggets of flair dropped in throughout. In a world of boring landing pages and everyone doing the same thing, it’s nice to have a bit of Jack out in the world.

Follow Jack:

Timestamps:

00:00 Intro
02:12 JR's question to Jack
03:00 Starting Statamic
04:03 Statamic growth over the years
07:04 Jack's approach to the product
10:03 What does Jack's day look like
11:20 When to hire as a CEO
15:22 Launching a course 4 years after annoucning it
21:49 What is Radical Design and why make a course
26:23 The secret sauce for Radical Design
30:26 Embracing AI as a designer
36:06 How did the launch of the course go
38:59 Where do future sales come from after launching?
45:57 Dabbling in fun projects

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

How to build a business on top of Notion - Sara Loretta

jr@lemonsqueezy.com (JR Farr) — Thu, 14 Mar 2024 16:00:00 +0000

Today we're joined by Sara Loretta, who is the 10th US Certified Notion Consultant and Founder of SYSTMS™, an operations agency for agencies and small startups. She previously owned a design studio, 99 & Saint Claire, and spent nearly a decade before that in the nonprofit sector working in business development.

Follow Sara:

Timestamps

00:00 Intro
00:43 How Sara Discovered Lemon Squeezy
02:4 1From Non Profits to Notion Consultant - Sara's journey
08:31 Having the confidence to career pivot
15:37 The Notion Ecosystem
18:58 Notion consultant program
23:49 Why Sara hasn't gone all in on Notion templates
27:24 Launching the Productized AF bundle
29:05 Getting confidence charging for large retainers
31:09 What systems Sara builds for clients
33:32 Running an agency as a solopreneur
36:31 The future for Sara
38:21 Sara's schedule and embracing siestas

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Project $100k Ep. 2 - Domains, positioning and course delivery

jr@lemonsqueezy.com (JR Farr) — Thu, 7 Mar 2024 17:00:00 +0000

Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode we give our first update on the progress I’ve made on the name, positioning, course outline and distribution.

Timestamps

00:00 Intro
01:08 James being stuck on Guernsey
02:42 Deciding on the course name
08:41 Delivery and pricing
11:27 Pricing of cohort vs self paced
17:00 Competitor research
24:37 Monetization through affiliates
26:25 Curriculum Continued
31:36 Workshops
35:28 Marketing
41:01 Wrap up

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Lemonhead: Meet JR Farr, CEO & Co-founder of Lemon Squeezy

jr@lemonsqueezy.com (JR Farr) — Thu, 22 Feb 2024 17:00:00 +0000

Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by Endurance (owns brands such as Bluehost and Hostgator) and JR went from founder to executive on a leadership team managing a $700m budget towards an IPO. After another 5 years in this role, JR started Weav, which ultimately fizzled out, but led to the conversations that started Lemon Squeezy.

Timestamps

00:00 Intro
00:24 James is back
03:58 No Context Round
04:58 JR's early years
08:05 JR's life ambitions
10:00 Getting into the internet and affiliate marketing
12:38 Getting into Wordpress and starting Mojo Marketplace
19:42 Launching Mojo Marketplace
23:16 Roots in payment infrastructure
26:01 Selling Mojo Marketplace
36:04 Lessons from a 10 year period
38:04 Why Lemon Squeezy is like Space Mountain
39:52 Starting Weav
41:54 How the idea for Lemon Squeezy came about
45:51 Getting users in the early days of Lemon Squeezy
48:28 Positioning
52:43 Pricing
55:33 JR in his spare time

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Building the world's fastest checkout with Vercel - Guillermo Rauch (Vercel CEO)

jr@lemonsqueezy.com (JR Farr) — Thu, 15 Feb 2024 17:00:00 +0000

Today we’re joined by Guillermo Rauch, CEO of Vercel. A cloud platform that has built pioneering technology, including the Next.js framework for React. Their most recent funding round was a $150m Series D at a whopping $2.5b valuation back in 2021, to give you a sense of the size of the company.

This is an exciting episode, as it comes shortly after Guillermo announced that Vercel are partnering with Lemon Squeezy to build the world’s fastest checkout. So naturally, we had to get him on the podcast to discuss how exactly we’re going to achieve this.

Timestamps:

00:00 Intro
01:11 Partnering with Lemon Squeezy to build the world's fastest checkout
11:09 Being inspired by Wordpress' open source approach
15:11 Coming up with the idea for Next.js
21:07 Are there any disadvantages to the open source model?
25:04 Vercel's founding story
28:58 Pivotal moments in Vercel's growth
33:03 Anti Next.js sentiment
36:45 What G is excited about in the future for Vercel

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

How perfectionism pays off for Rob Hope

jr@lemonsqueezy.com (JR Farr) — Thu, 8 Feb 2024 17:00:00 +0000

Today we’re joined by Rob Hope, the founder of One Page Love and host of the Yo! podcast. He also has an upcoming course, Show Them. Rob has been hustling away for almost 15 years on One Page Love, sharing the best single page websites on the internet. The Yo! podcast is a phenomenal showcase of the most talented designers and makers, packaged up into a top class production.

Timestamps

00:00 Intro
00:55 Rob's $1,000 interview
09:19 Working on the same project for 15 years
13:06 Monetizing One Page Love
19:11 The partnership with Webflow
23:27 Crafting a brand deal
26:55 Does Rob have a team?
29:01 How Rob creates so much content
31:40 Focusing vs building new revenue streams
36:22 When's Rob's landing page course coming?
43:56 Investing in the Yo! podcast
49:55 Having Lemon Squeezy as a podcast sponsor

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Building a 6 figure membership business with Jay Clouse

jr@lemonsqueezy.com (JR Farr) — Thu, 1 Feb 2024 17:00:00 +0000

Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50k subs, then a podcast in 2019 which has millions of downloads and in 2023 he built his YouTube channel to 60k subs.

In this episode we break down his revenue split, how he’s doubled the business for 2 years running, how he provides value in $3,000 a year membership and what processes he’s put in place to create so much content to drive a thriving creator business.

Timestamps:

00:00 Intro
03:02 Why Pat Flynn bought Jay's community
06:06 Being an early Circle user
07:42 From product manager to content creator
09:39 The 7 year overnight success
11:36 Jay's revenue breakdown
16:36 Structuring the creator membership - The Lab
20:13 Jay's approach to Churn
23:51 The content side of Jay's business
28:13 Focusing on one platform vs publishing everywhere
29:47 The machine behind the content production
33:38 What is the most impactful content platform
35:41 Advice to people starting out
40:10 Jay's plans for 2024
43:38 Life outside of work
47:24 Favorite podcasts
49:00 Favorite books
49:44 Favorite creators

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Project $100k: brainstorming ideas for making $100k as a creator

jr@lemonsqueezy.com (JR Farr) — Thu, 25 Jan 2024 17:00:00 +0000

Today we’re launching a new series we’re calling Project 100k, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode, JR turns coach as we brainstorm ideas and come up with a new direction for me to make $100k by the end of this year. But first, we uncover a shocking revaluation about JR. Let’s get into it.

Timestamps

00:00 Intro
01:03 Why JR doesn't like cats
03:46 Context on James' situation
08:29 Focusing on the podcast course
13:11 Time boxing and executing the work
20:23 Thinking about distribution
21:56 Other ways to monetize
23:28 Getting focused
25:57 Repositioning the existing course
29:55 Hiring employees - is it worth it?
36:05 Summary and action plan
39:40 Creating the Project $100k series

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Is YouTube going to kill the audio podcast? A conversation with Justin Jackson of Transistor.fm

jr@lemonsqueezy.com (JR Farr) — Thu, 18 Jan 2024 17:00:00 +0000

Today we’re joined by Justin Jackson, co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. In this episode we discuss if video is essential for podcasts in 2024, is YouTube going to kill off the audio podcast? And we also touch on how Justin is taking the slow and steady approach to building Transistor.

Timestamps

00:00 Intro
00:55 Should you invest in a video podcast?
12:35 Can friction be a good thing?
16:41 Are we past peak podcasting?
23:43 What is the new north star for Transistor?
27:50 Finding different motivations
31:46 Building a business that you love
39:17 Would Justin sell Transistor?

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Reflecting on Lemon Squeezy's 10x growth in 2023

jr@lemonsqueezy.com (JR Farr) — Thu, 11 Jan 2024 17:00:00 +0000

We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year.

00:00 Intro
00:34 Christmas break catchup
03:18 Looking back on key events in 2023
11:13 Reflection on not raising
13:29 Some of the key features launched in 2023
18:57 Thoughts on the pod in 2023
24:15 Surprising niches on Lemon Squeezy
25:45 Who would JR love to have on Lemon Squeezy as a merchant?
26:29 Where did Lemon Squeezy mess up this year?
28:09 JR's approach to setting goals for 2024
36:59 Lemon Squeezy growth in 2024
40:53 Looking back on Matt Paulson's interview

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

How Matt Paulson scaled MarketBeat to $25m a year

jr@lemonsqueezy.com (JR Farr) — Thu, 4 Jan 2024 17:00:00 +0000

Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVID almost 4x’d the business, Matt’s advice to people starting out with a newsletter today and why he’s so involved in the local startup community.

Timestamps

00:00 Intro
00:58 Why Matt has a private jet
03:55 Matt's origin story
08:45 From finance blogger to MarketBeat
10:24 Avoiding platform risk
11:39 Why Matt left his job to go full-time on MarketBeat
15:19 Growing MarketBeat
17:13 How a $25m newsletter business operates
20:24 Huge growth during COVID
25:02 Spending $3m on a new office
27:10 The newsletter craze
29:14 Different advertising models for newsletters
33:45 Matt's advice on starting a newsletter
37:39 Why Matt invests in the Sioux Falls startup community
43:21 How Matt spends his free time
44:04 Final takeaways

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Rob Walling talks life after an exit, alternative founder funding and why he writes books

jr@lemonsqueezy.com (JR Farr) — Thu, 21 Dec 2023 17:00:00 +0000

Today we’re joined by Rob Walling, an entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 690 episodes having started in 2010. He’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, The Entrepreneurs Guide to Keeping Your Shit Together and most recently, The SaaS Playbook.

In this episode we discuss a myriad of topics in bootstrapping and business, including life after exits, why Rob feels compelled to write books, his most successful angel investment and if he would invest in Lemon Squeezy today.

Timestamps

00:00 Intro
05:12 Selling Drip & Mojo
14:11 How Rob splits his time
17:55 Why Rob writes books
22:21 Collaborating with a significant other
25:31 What does Rob do for fun?
28:27 How to make time for hobbies
30:54 TinySeed
40:20 Why Lemon Squeezy didn't raise funding
44:06 Gumroad price rise
49:03 Multiple projects vs focus
54:38 Building a marketplace
58:59 Rob's advice to JR about Lemon Squeezy
01:02:22 Would Rob invest in Lemon Squeezy?
01:02:58 Suggestions for Rob's 700th episode

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Jason Cohen - Building 2x unicorns scaling, funding, WordPress stagnating and more

jr@lemonsqueezy.com (JR Farr) — Thu, 14 Dec 2023 17:00:00 +0000

Today we’re joined by Jason Cohen. He’s most well known for being the co-founder of WP Engine. You might also know Jason as @asmartbear on Twitter and from his popular blog with the same name, started almost 2 decades ago. Jason is a 2 times unicorn founder so has some incredible startup wisdom at all stages of growth.

This is a wide ranging conversation where we talk about Jason’s day to day life at WP Engine, how he deals with big business problems, if his writing is done on WP Engine, how he would scale to $1m if he was starting from scratch and we also get his thoughts on Lemon Squeezy’s growth going into 2024.

Timestamps

00:00 Intro
02:51 Why there is so little content on the scale up stage
07:00 Is WordPress growth stagnant?
09:47 What does Jason's day look like?
13:02 Doing the boring things
16:08 Does Jason miss the early days?
20:03 Dealing with people challenges at scale
27:56 How does Jason fit writing into his schedule
30:41 Andertoons
32:33 Going from 0-$1 million
39:22 On side projects
40:13 Thoughts on Lemon Squeezy fundraising
47:42 Advice on Lemon Squeezy growth in 2024
55:16 The future of WP Engine
01:00:32 Should Jason invest in Lemon Squeezy?

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

December wrap up: hiring, new features and black friday results

jr@lemonsqueezy.com (JR Farr) — Thu, 7 Dec 2023 17:00:00 +0000

In this episode, we’re going to have a good old catch up about the state of play at Lemon Squeezy. How the most recent Black Friday period has been, what new features have been released recently, how the team growth is going and some of the new features in the works (including building a marketplace from scratch).

Timestamps

00:00 Intro
00:45 Not meeting your cofounders
07:13 Black Friday / Cyber Monday growth
13:22 Hiring
23:16 Building a marketplace
35:05 New feature: Wedges
37:21 Upcoming guests

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Dealing with mental health challenges in startups

jr@lemonsqueezy.com (JR Farr) — Thu, 30 Nov 2023 17:00:00 +0000

In this episode James and JR address mental health challenges within startups, which can put a particular amount of stress on founders and employees. This episode is particularly poignant because the recording day marked the anniversary of the death of JR’s friend from mental health. We discuss how we've both had our own run-ins with depression and anxiety, what we've done to overcome it and how JR approaches this with his employees at Lemon Squeezy.

Timestamps

00:00 Intro
00:23 JR's surprise
03:18 Why we're talking about mental health
09:26 JR and James' own struggles
17:49 Dealing with mental health / finding the root cause
20:32 Burnout in startups
24:50 Addressing employee mental health
29:11 The tricky balance of knowing when to push
34:35 Lemon Squeezy updates

Links

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Launching Screencasting.com while having a job and a young family - Aaron Francis

jr@lemonsqueezy.com (JR Farr) — Wed, 22 Nov 2023 17:00:00 +0000

Today we’re joined by our first guest of the series, Aaron Francis, who is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. In this episode we discuss the creation and launch of Screencasting.com, a course Aaron made teaching you how to make better screencasts. We go into detail on how to structure the course, marketing, pricing and what Aaron plans to do in the future. Oh, and we discuss JR and Aaron’s priciest domains…

Timestamps

00:00 Intro
01:44 Being a founder with a young family
09:17 Aaron's background
13:29 From accountant to software developer reading books
16:47 Creating Screencasting.com
19:04 Coming up with the curriculum
22:42 Having to re-record the course because of positioning
26:29 Spending $5k on a domain
30:21 Pricing for the course
32:30 Why JR spent $65,000 on a domain
33:43 The future plans for Screencasting.com
44:14 Avoiding burnout

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

How we ship at Lemon Squeezy

jr@lemonsqueezy.com (JR Farr) — Thu, 16 Nov 2023 17:00:00 +0000

In this episode, we’re going to be talking all things shipping at Lemon Squeezy. Why they ship fast without breaking things, Simple Loveable Complete Products rather than MVPs and everything involved in the process.

Timestamps

00:00 Intro
00:56 Why shipping fast is important
04:10 Does shipping too fast and consistently lead to bloat
06:27 How we ship at Lemon Squeezy
11:50 Sprint cycles
13:25 50% unplanned time
19:27 Making high quality features
22:22 Does the size of Lemon Squeezy give a shipping advantage
24:35 Tying in marketing
30:54 Justin Jackson question on shipping cadence
35:45 Arvid Kahl question on open source
42:37 Are Lemon Squeezy fees too high?

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Turning down a Series A term sheet ($50m+ valuation)

jr@lemonsqueezy.com (JR Farr) — Thu, 9 Nov 2023 17:00:00 +0000

Now, if you knew you were going to sign a piece of paper that was going to make your company worth $50m, would you turn it down and walk away? Well, that’s exactly what has happened with JR and the Lemon Squeezy team, and is why we’ve had a brief break from the pod.

But we’re back, and JR is ready to share all. We’ve lined up a cracking few episodes for this series of the show, including talking about walking away from the money, how shipping works at Lemon Squeezy, some of the mental challenges that come along with building a startup and a few special guest appearances along the way.

In this episode, we’re going to be unpacking the process of raising series A funding, what are the things they don’t tell you, how long does it take, do you have to go to San Fransisco and ultimately making the big decision to turn down a life changing raise.

Timestamps

00:00 Intro
02:15 Topics for Season 3
04:15 What's been happening at Lemon Squeezy
08:11 The different types of raises
12:42 Why explore fundraising?
15:21 Raising in a challenging market
16:27 The pitching process
21:16 Choosing the right partner/VC
23:22 Things JR got caught out by
30:39 Why turn down the funding?

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Building the best privacy-first alternative to Google Analytics - Jack Ellis

jr@lemonsqueezy.com (JR Farr) — Wed, 5 Apr 2023 16:00:00 +0000

Today we’re joined by the formidable Jack Ellis, co-founder of Fathom Analytics, the simple, privacy focused alternative to Google Analytics. While Jack isn’t running a successful software company, he spends time teaching people with his courses. He has two, which have made over $250k cumulatively

Timestamps:

01:31 - Becoming the face of Fathom
10:35 - Google vs Fathom
13:22 - What are the alternatives to GA?
15:56 - Product Growth Challenges
18:27 - How does the Fathom team work?
22:30 - Handling growth when questioning growth (at all costs)
25:09 - Charging for a product that is usually free
28:49 - Why focus on privacy
34:24 - Who is Lemon Squeezy's customer?
36:00 - Afilliates update
37:18 - Making $250k with courses
43:10 - Would they ever sell Fathom?
45:42 - Jack Outside of work

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Life after an exit with The Boostrapped Founder, Arvid Kahl

jr@lemonsqueezy.com (JR Farr) — Wed, 29 Mar 2023 16:00:23 +0000

Today JR and James joined by Arvid Kahl, who previously built and sold his SaaS, Feedback Panda, for a life changing amount of money. From then Arvid has made it his mission to help other indie founders build a successful bootstrapped business, through his books Zero to Sold and The Embedded Entrepreneur and also his weekly blog, newsletter and podcast, The Bootstrapped Founder.

In this episode we talk all about how Arvid motivates himself to show up to write content every week, the economics behind a creator business and why he doesn’t just build another SaaS.

Timestamps:

03:49 Arvid's backstory
06:25 Writing Zero to Sold
11:54 Life after exiting your company
13:23 What's it like writing a book
16:41 Thinking in decades
19:05 Would Arvid start another SaaS?
22:42 Hiring external help
24:32 Recording interviews vs solo podcasts
28:25 The business side of The Bootstrapped Founder
34:55 Finding purpose post-acquisition
36:51 Funding vs Bootstrapping
43:01 Arvid's thoughts on the Great Gumroad Migration
48:19 Arvid's reading list

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Lemonhead: Building an affiliate feature from scratch

jr@lemonsqueezy.com (JR Farr) — Wed, 22 Mar 2023 16:00:00 +0000

Today we’re bringing you a Lemonhead episode where JR and James take you behind the scenes of what it takes to build a affiliate feature from scratch and how the team are shaping up for launch. Hope you enjoy this little peek under the surface of how the Lemon Squeezy team operates.

Timestamps:

00:00 Intro
00:42 Is running Lemon Squeezy stressful?
01:32 Feeling the pull of Lemon Squeezy momentum
06:00 Investing in the podcast for transparency
09:43 Affliate Beta Launch
12:14 What is different about Lemon Squeezy affiliates
13:23 Why go so deep on the affiliate programme features?
19:24 Creator Highlight - Cedric Moore

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Making $100k p/m selling Notion templates - Thomas Frank

jr@lemonsqueezy.com (JR Farr) — Wed, 15 Mar 2023 16:00:00 +0000

Today we’re joined by Thomas Frank, a YouTube creator with over 2.8m subscribers on his main channel and 138k subscribers on his Notion-focused channel, Thomas Frank Explains. He started out helping ambitious college students study better and pivoted to the self-help/personal development niche. He’s a creator in every sense, going from YouTube videos to writing books, making courses and even launching his own platform with creator friends. Now though, a good chunk of his income is coming from selling Notion templates, making over $100k p/m consistently.

Timestamps

(00:00) Intro
(01:07) Thomas' background
(09:28) Going full time as a creator
(11:35) Consistency and growth
(15:17) How to grow on YouTube
(19:12) Why Thomas stopped posting on his main channel
(22:25) How a $100k p/m creator business works
(25:16) How to grow your business 10x with Notion templates
(30:28) Can you go too niche?
(31:54) Why not continue with the main channel
(33:41) Notion and productivity tools
(41:05) Building a streaming service - Nebula
(45:13) Switching from Gumroad to Lemon Squeezy
(51:17) Outro

Links

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Running a million dollar one-person business and $100k course pre-sale - Brett Williams, Designjoy

jr@lemonsqueezy.com (JR Farr) — Wed, 8 Mar 2023 17:00:00 +0000

In this episode, JR and James are joined by Brett Williams, the founder of Designjoy, a one-man productized design service that was making $160k p/m at it's peak. People have been asking the question “how does he do it?” and previously you had to rely on meta-analysis to find out. Now Brett is going to tell you EXACTLY how he runs a one-person, $1m a year business with his new course, Productize Yourself. We chat with Brett to find out all about his new course, which in itself has made over $100k in it’s pre-sale.

Timestamps:

01:01 - Brett's background
08:34 - Launching Designjoy
14:01 - Dealing with Twitter backlash
21:35 - Brett's "Productize Yourself" course
30:49 - How Brett spends his money

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

YouTube creator businesses making millions

jr@lemonsqueezy.com (JR Farr) — Wed, 1 Mar 2023 17:34:48 +0000

In this episode JR and James discuss some thriving creator businesses and what they’ve been doing right. Especially some of those that have used YouTube to build a brand, then start course or template companies. Seems there is a lot of people focusing on productivity (and Notion) making lots and lots of money.

From student doctors to self proclaimed "productivity geeks", these content creators have leveraged their audiences to make seriously impressive businesses. They aren't all following the same playbook; some are making long form content, others are building their own platforms, but there is lots to learn from each example.

Timestamps:

00:26 - Lemon Squeezy update
03:02 - Ali Abdaal
09:46 - Thomas Frank
15:01 - Johnny Harris
22:12 - Peter Akkies
27:28 - Marie Poulin
29:55 - Outro

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

The Great Gumroad Migration and Trends for 2023

jr@lemonsqueezy.com (JR Farr) — Thu, 23 Feb 2023 17:00:00 +0000

The Make Lemonade podcast is back with a fresh new format. We’re going co-hosted, meaning co-founder J.R. is going to be joined each week by James McKinven (you might have heard his voice on the Indie Bites podcast).

Some episodes we'll be riffing on some topics, other times we’ll interview some of the best creators and entrepreneurs around and, finally, we’ll bring you some juicy behind the scenes content of how we’re squeezing those Lemons here at Lemon Squeezy.

This episode, we discuss how the Lemon Squeezy team have been capitalising on people looking to switch from Gumroad since made a huge pricing change, the trends creators should consider for 2023 and highlight an impressive course pre-sale.

Timestamps:

01:06 - The great Gumroad migration
11:56 - Merchant of record and taxes
18:30 - Lemon Squeezy hires
22:26 - Trends for creators
36:54 - Creator spotlight: Brett Williams

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Plain.com — Building the Stripe for Customer Service with Simon Rohrbach

jr@lemonsqueezy.com (JR Farr) — Fri, 19 Aug 2022 02:39:43 +0000

In today's episode, I sit down with Simon Rohrbach, the Co-Founder & CEO of Plain.com — CS without the BS. Previously, Simon led design at Deliveroo and was the entrepreneur in residence at Index Ventures.

There's something to be said about building products within "nonsexy" categories. For example, customer service. When it comes to customer service solutions, not much has changed in the past decade.

Plain.com hopes to bring something fresh when it comes to the customer service tools that exist today.

In short, Plain is building the Stripe for customer service. The product is a customer service tool but with context. Their focus has been around making it easy for engineering teams easily integrate into their existing workflow.

Follow Simon:

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Lemonhead: Celebrating 1 year after 10 years in the making

jr@lemonsqueezy.com (JR Farr) — Thu, 11 Aug 2022 19:40:11 +0000

We're back with another solo Lemonhead session with @jrfarr (JR Farr). Today I wanted to reflect on one year since we launched, 10 years in the making, as we look towards the next phase of growth with our first hires. In this episode, I give you two important pieces of advice on hiring, along with my notes from Simon Sinek’s, Leaders Eat Last, on how to continue to evolve as a leader as your team grows.

As always, thanks for being a listener of the show. Hosted by @jrfarr (JR Farr) — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Lemonhead: Are you building or capturing an audience?

jr@lemonsqueezy.com (JR Farr) — Thu, 4 Aug 2022 18:29:41 +0000

Yo! We're back with a brand new episode. I decided to do something a little different today. I just sat down and hit record and started talking about what was on my mind as a founder myself. I talked about the current phase of the business journey we're in. This led me to start talking about the idea of building an audience vs. capturing an audience.

We'll be back with more interviews, Lemonhead chats, and more of these "behind the scenes" episodes where I share more about our own journey.

As always, thanks for being a listener of the show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Raising funds from TinySeed & taking on the form builder space with Peter Suhm @ Reform.

jr@lemonsqueezy.com (JR Farr) — Fri, 27 May 2022 14:20:38 +0000

Meet Peter, the co-founder of Reform — the modern form builder. A long-time developer who studied at the Copenhagen Business School. Over the years, Peter has built and sold several digital products. Peter was also part of the first batch of the TinySeed — an accelerator fund for bootstrappers.

Peter is hoping to carve his own niche in the form builder space and so far, he and his team are off to a great start. They recently rolled out a freemium version of Reform. We at Lemon Squeezy use Reform for all of our customer surveys and we're big fans of the product.

Links mentioned:

Follow Peter:

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Show notes:

(0:42) why another form builder?

(3:40) raising money with TinySeed

(10:10) offering a freemium plan

(12:46) focusing on marketing

(16:45) what's next for Reform?

(21:42) wrapping up

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As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Mark Ashton from UiPress — A WordPress plugin to customize your WordPress dashboard

jr@lemonsqueezy.com (JR Farr) — Thu, 19 May 2022 19:36:45 +0000

Mark is an indie developer from Manchester. He's the Founder of UiPress, a WordPress plugin that provides a white-label admin experience for WordPress. Over the years of using WordPress and its evolution, the admin experience has been a hot topic. But what if you could customize it to your own needs. That's where UiPress comes in.

Mark's story of success with UiPress began when he almost gave up on the product idea altogether. Today, Mark is working on UiPress full-time and his story is a good reminder to scratch your own itch.

Follow Mark:

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Show notes:

(1:49) solving your own problem

(4:30) almost giving up

(7:30) rebranding / repositioning

(13:10) revenue numbers

(16:26) what lies ahead for UiPress?

(18:33) wrapping up

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As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Mike McAlister — From selling his WordPress business to WP Engine to launching the Liftoff Creator Course

jr@lemonsqueezy.com (JR Farr) — Thu, 12 May 2022 11:00:00 +0000

In today's episode, you'll learn from Mike McAlister. Over the past decade, Mike has carved out his works in the WordPress industry. Mike has the unique ability to be a designer, developer, and marketer. With this formula, he has launched and grown multiple projects from ground zero to over a million dollars in revenue before, ultimately, being acquired by WP Engine.

Today, Mike is the Principal Software Engineer at WP Engine. He also recently launched the Liftoff Creator Course. In short, the Liftoff course teaches you step-by-step how to pinpoint your expertise and turn it into digital products like courses, ebooks, memberships, digital goods, podcasts, and templates that earn recurring revenue.

Links mentioned:

Follow Mike:

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Show notes:

(1:30) early beginnings for Mike

(4:17) moving from a marketplace to running own business

(7:07) leading the charge with Atomic blocks for WordPress

(10:28) getting acquired by WP Engine

(13:38) a typical day in the life

(17:29) the Liftoff course

(24:20) Mike's love for astronomy inspires his work

(28:05) wrapping up

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As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Podcasting 101 with Matt Medeiros from Castos

jr@lemonsqueezy.com (JR Farr) — Thu, 5 May 2022 11:00:00 +0000

For the past decade, Matt Medeiros has become an expert when it comes to podcasting and building audiences. Within the WordPress eco-system, Matt is a staple in the community where he runs The Matt Report and The WP Minute.

Today, Matt is the Director of Podcast Success at Castos where he helps new and existing podcast shows become successful. I can't think of a better role for Matt. If you're lucky enough to get 30 minutes with him — you'll be in good hands.

Links mentioned:

Matt's thoughts on the future of WordPress
Matt's favorite business podcast — This week in startups

Follow Matt

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Show notes:

(3:25) typical day for Matt

(6:00) what makes a podcast successful?

(10:40) how the platforms will influence what's next for podcasting

(13:40) what's next for WordPress

(18:25) balancing day job and side hustles

(21:25) how to get started with podcasting

(25:20) wrapping up

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As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

How Kacper from Scrapelabs went full-time into web scraping as a service.

jr@lemonsqueezy.com (JR Farr) — Thu, 28 Apr 2022 11:00:00 +0000

Kacper Staniul is a growth marketer and the founder of Scrapelabs — a web scraping service. His company specializes in web scraping for businesses looking for data analysis, competitive analysis, pricing monitoring, and more.

(3:05) going full-time

(6:49) tools and software used

(8:00) what's next?

(8:57) how long does web scraping take?

(15:50) wrapping up

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Making $386,000 with a Figma course. Michael Riddering shares how he founded Figma Academy.

jr@lemonsqueezy.com (JR Farr) — Thu, 21 Apr 2022 11:00:00 +0000

By day, Michael Riddering (aka @Ridd), is the founding designer for Maven — a cohort-based education platform. By night, he's the founder of Figma.Academy — a design course that teaches advanced design tactics delivered directly inside of Figma.

In this episode, Ridd breaks down how he built Figma Academy. We uncover a decision he made early on that helped influence Figma Academy into the success story it is today.

Links:

Check out Figma, the best design tool.
Interested in Figma Academy? Here's a quick video demo of what the course is all about.
Also, be sure to check out Ridd's James Bond house.

Show notes:

(1:29) getting started with design & education

(5:17) the beginnings of Figma Academy

(10:10) balance work and life

(12:07) delivering a course inside of Figma

(14:18) what's next for Figma Academy

(19:09) Ridd's day to day

(22:45) quick Q&A / wrapping up

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Meet Laura Eddy — An Australian product designer & founder, Typeheist.co

jr@lemonsqueezy.com (JR Farr) — Thu, 14 Apr 2022 11:00:00 +0000

Here's a list of ways to connect with Laura Eddy:

Twitter: @typeheist

Websites: Laura Eddy, Typeheist, Haunts.

(1:45) favorite type of design

(2:58) where does inspiration come from

(3:45) how long does it take to design a font

(8:11) favorite design tools

(9:29) design & development experience

(11:40) balancing work and side-hustles

(15:52) reading to learn

(17:39) getting started in font design

(20:15) advice and wrapping up

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

How to make your first 5 hires. (Saturday Squeeze)

jr@lemonsqueezy.com (JR Farr) — Sat, 26 Mar 2022 15:24:05 +0000

There's an old African proverb that goes something like this: If you want to go fast, go alone. If you want to go far, go together.

This is sometimes easier said than done. Hiring is hard and today I'm going to break down how to make your first 5 hires. Hopefully, this helps you avoid some of the costly mistakes I made.

As always, thanks for being a listener of the show. Here's a breakdown of today's Saturday Squeeze.

(0:50) my experience hiring

(2:19) when to hire

(3:40) define values early on

(7:50) hire generalists, then specialists

(10:45) letting go of control

(12:00) keep your org flat as long as you can

(14:35) communication is key as you scale

(15:20) it's not one-size fits all

(1648) recap

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Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

WP Mayor is building a WordPress empire from a small island in the mediterranean.

jr@lemonsqueezy.com (JR Farr) — Thu, 24 Mar 2022 19:29:37 +0000

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

How to create a high converting landing page (Saturday Squeeze)

jr@lemonsqueezy.com (JR Farr) — Sat, 19 Mar 2022 17:09:18 +0000

As always, thanks for being a listener of the show. For today's episode, I talk about all things landing pages.

(0:20) intro

(1:25) all about the headline

(4:45) hero elements

(5:31) amplify the pain (the problem)

(7:06) the big reveal (the solution)

(8:07) social proof (if you got it, flaunt it)

(8:50) don't just tell, show

(9:47) benefits first, features last

(10:47) use cases / case studies

(11:30) positioning aka "picking a fight"

(12:48) pricing

(14:02) repeat call to action

(15:01) remind me later (unique)

(16:28) wrapping up

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Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Lemonhead: Meet Gilbert Pellegom, CTO & Co-Founder of Lemon Squeezy

jr@lemonsqueezy.com (JR Farr) — Thu, 17 Mar 2022 06:00:00 +0000

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Bootstrap or raise money? (Saturday Squeeze)

jr@lemonsqueezy.com (JR Farr) — Sat, 12 Mar 2022 13:59:13 +0000

As always, thanks for being a listener of the show. For today's episode, I break down when and if you should raise money for your company. The analogy I use is you can either ride the unicorn or chase the unicorn.

(1:20) ride the unicorn or chase the unicorn

(3:04) types of funding

(7:30) convertible notes vs. price rounds

(9:45) when to get funding

(11:45) what kind of company do you want to build?

(14:35) what can you afford to live on?

(15:13) how many people do you want to manage?

(16:27) how much are you willing to give?

(16:56) my experience between bootstrapping and funded

(18:55) when should you bootstrap?

(20:07) when to raise money?

(21:23) be careful, don’t get distracted

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Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

How Martin LeBlanc grew IconFinder.com to $150,000 MRR

jr@lemonsqueezy.com (JR Farr) — Thu, 10 Mar 2022 23:31:54 +0000

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

How to solve saas churn (Saturday Squeeze)

jr@lemonsqueezy.com (JR Farr) — Sat, 5 Mar 2022 13:00:00 +0000

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Taking Marvel.so from $0 to $50,000 in revenue in 2 1/2 months — Dustin McCaffree

jr@lemonsqueezy.com (JR Farr) — Sat, 26 Feb 2022 14:03:25 +0000

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

There's riches in niches. (Saturday Squeeze)

jr@lemonsqueezy.com (JR Farr) — Sat, 26 Feb 2022 04:20:19 +0000

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Welcome to the Make Lemonade Podcast

jr@lemonsqueezy.com (JR Farr) — Thu, 24 Feb 2022 18:42:29 +0000

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy.

https://lemonsqueezy.com

https://twitter.com/lmsqueezy