From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirely. If you’re in SEO, content, or digital marketing, this is a must-listen episode to stay ahead of the curve.

🔍 In This Episode

• 🤖 Why AI is creating fear, burnout, and uncertainty across the SEO industry
• 📉 The rise of zero-click search and what it means for website traffic
• 💡 Why conversions matter more than traffic in the AI search era
• 🧠 How SOPs and automation are reshaping SEO workflows
• ⚙️ What edge SEO is and how it enables faster implementation
• 📊 The shift from top-of-funnel content to product-led SEO strategies
• 🧩 How Ahrefs is using AI skills to scale content updates
• 🚀 The real opportunity behind programmatic SEO (and its risks)
• 🧪 Why original insights and expert input are now critical for ranking
• 📣 The growing importance of content distribution beyond your website
• 🔗 How brand mentions and third-party content impact AI visibility
• ⚠️ Why SEO jobs—especially junior roles—may shrink in the future
• 🌍 Why hreflang and international SEO are being ignored by LLMs (for now)

This episode is packed with actionable insights on how to adapt your SEO strategy in an AI-driven world.

If you want to stay competitive in SEO as AI reshapes the landscape, this episode gives you the clarity and direction you need.

👉 Subscribe for more deep dives into SEO, AI, and digital marketing trends that actually matter.
💬 Comment below: Do you think AI will replace SEO jobs—or make them more valuable?

🔗 Tools and Resources Mentioned: 
• Follow Patrick Stox on LinkedIn → https://www.linkedin.com/in/patrickstox/ 
• Google Uses ~40 Canonicalization Signals → https://ahrefs.com/blog/canonicalization/ 
• The Most Common hreflang Issues Across 374,756 Domains → https://speakerdeck.com/patrickstox/hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox 
• Ahrefs official site → https://ahrefs.com/ 
• Will Critchlow episode discussing Edge SEO → https://youtu.be/syE6fe4lIr4?si=M\_6VaSQXydFritu3

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They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search.

🔍 In This Episode

• How AI is compressing the internet into a single answer and changing discovery
• Why AI prompts are dramatically longer than traditional search queries
• The surprising rise of niche publishers and long-tail content in AI results
• How SEO and AEO (Answer Engine Optimization) now work together
• Why your entire digital footprint matters more than ever
• The role of brand recall and branded search in AI-driven journeys
• How industries like fashion are winning in AI search visibility
• Why Reddit and consensus across sources are key ranking signals
• The growing importance of content depth, FAQs, and follow-up questions
• How AI and Google complement each other in the customer journey

This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world.

If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing.

💬 Comment below: How are you adapting your SEO strategy for AI search and AEO?

🛠️ Resources & Platforms Mentioned
• Follow Baruch Toledano on LinkedIn - https://www.linkedin.com/in/baruchtoledano/
• Baruch Toledano's Tech SEO Connect presentation: https://www.youtube.com/live/4whGj6qpZWY?si=EvTsXPFJmMD6QHPP&t=497
• SimilarWeb - https://www.similarweb.com/
• 2025 Generative AI Landscape: The State Of Gen AI - https://www.similarweb.com/corp/2025-generative-ai-landscape/
• 2026 Generative AI Brand Visibility Index - https://www.similarweb.com/corp/2026-genai-brand-visibility-index/

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In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor, to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions, the surprising finding was that AI referral traffic currently accounts for only about 1% of total web traffic.

So why are companies reorganizing teams and shifting budgets toward AI optimization?

Patrick explains how AI search isn’t really about traffic (yet)**—it’s about **brand visibility, citations, sentiment, and authority across large language models like ChatGPT and Gemini. As traditional search and AI search converge, marketing teams must learn how to optimize for both ecosystems simultaneously.

The conversation dives into the realities behind AI Overviews, the future of affiliate-heavy sites, why schema markup and proprietary research are becoming more valuable, and how brands should think about visibility when traffic might decline but revenue continues to grow.

If you're an SEO, CMO, or digital marketer trying to navigate the AI transformation of search, this episode provides a clear, data-backed roadmap.

🔍 In This Episode
• Why AI referral traffic is only ~1% today and why that number surprises many marketers
• The difference between traditional SEO metrics vs AI search visibility signals
• How brand sentiment, citations, and authority influence LLM results
• Why affiliate-heavy sites are struggling in Google but thriving in LLMs
• The industries triggering the most Google AI Overviews (healthcare & finance)
• How CMOs are reallocating paid search budgets into AI initiatives
• The role of schema markup and proprietary research in future search visibility
• Why AI-generated content without human insight is getting crushed in rankings
• The real reason direct traffic is increasing as people research with AI first
• Predictions for AI search growth, e-commerce agents, and the future of traffic

This episode reveals how search is fragmenting—and why smart marketers must optimize for both traditional search and AI discovery channels.

👍 Subscribe for more deep-dive conversations on SEO, AI search, and digital growth.

💬 Comment below: Do you think AI search will eventually replace Google traffic—or will traditional SEO remain dominant?

Links and Resources Mentioned
• Pat Reinhart on Linkedin - https://www.linkedin.com/in/patrickreinhart/
• 2026 AEO / GEO Benchmark Report - https://www.conductor.com/academy/aeo-geo-benchmarks-report/
• The State of AEO / GEO in 2026: The CMO Benchmark Report - https://www.conductor.com/academy/state-of-aeo-geo-report/
• Conductor Platform - https://www.conductor.com

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In this deep dive, Anthony explains why his team intentionally resists automation, manually bidding on campaigns while closely analyzing search engine results pages (SERPs) to uncover Google’s algorithmic changes. From running a lean five-person agency to managing high-stakes legal advertising campaigns, this conversation explores what it takes to dominate search in one of the most competitive industries in digital marketing.

Anthony also shares unconventional tactics—from geo-testing SERPs and listening to every call lead, to running creative marketing stunts like Times Square billboards—to maintain a competitive edge while delivering elite performance for law firms across the U.S.

If you're interested in PPC strategy, Google Ads optimization, legal marketing, or the evolving battle between human expertise and machine learning in advertising, this episode is packed with actionable insights.

🎯 In This Episode
• Why Anthony Higman still relies on manual bidding in Google Ads while most agencies rely on automation
• The realities of managing $1,000+ CPC keywords in legal search marketing
• How ADSQUIRE runs a five-person agency managing massive ad spend
• Why watching the SERP itself—not just platform metrics—is critical for campaign strategy
• The hidden problems with Responsive Search Ads in legal marketing
• How Google’s evolving match types and reduced transparency affect PPC performance
• Why Anthony uses YouTube, Display, and branding campaigns alongside high-intent search ads
• How listening to every lead call helps improve lead quality and campaign optimization
• The limitations of Local Services Ads for scaling law firm marketing
• Anthony’s philosophy on building a small, nimble agency instead of scaling headcount

This episode is a must-watch for PPC specialists, digital marketers, and agency owners looking to understand how elite operators compete in high-stakes advertising markets.

🔔 Subscribe for more insights from top marketing experts:
If you enjoyed this episode, make sure to Subscribe to the Page 2 Podcast for weekly conversations with leaders in SEO, PPC, and digital marketing.

💬 Join the conversation:
Do you think manual PPC management can still outperform automation and AI in Google Ads? Drop your thoughts in the comments—we’d love to hear your perspective.

🔗 Resources & Tools Mentioned
• ADSQUIRE Official Site
• Anthony Higman on LinkedIn
• Anthony Higman on X
• Adsquire's Mascot in Space
• ADSQUIRE Breaks The World Record For Most Law Firms On A Single Billboard

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But this isn’t just a highlight reel of exits.

John shares the uncomfortable middle: the cash crunch that nearly wiped out EditorNinja, how AI rapidly shifted content economics, and the 3.5-week sprint from “I might shut this down” to signing an LOI.

We explore what’s actually happening to agencies in the age of AI, why commodity positioning is killing margins, and how to build a business that’s both profitable to run and attractive to sell.

From pricing strategy to hiring philosophy to value-based retainers, this episode is packed with tactical advice and founder-level perspective.

🔥 In This Episode

• How EditorNinja nearly went bankrupt before being sold
• The 3.5-week path from shutdown mode to signed LOI
• Why AI broke traditional content acquisition models
• The biggest mistake agencies make at $20K–$40K/month
• How to improve gross margins fast (without cutting quality)
• Why your first hire should be an admin—not a specialist
• The shift from “done-for-you” execution to strategic partnership
• How to anchor pricing to value instead of cost
• The $15M acquisition offer John turned down
• Why the best businesses to sell are the best businesses to run

This episode is a masterclass in building resilient agencies in a rapidly shifting market.

If you’re an agency owner navigating AI disruption, pricing pressure, or growth plateaus, this conversation will change how you think about your business.

👉 Subscribe to the Page 2 Podcast for more honest conversations about agency growth, entrepreneurship, and digital marketing strategy.

💬 Comment below: Are you repositioning your agency because of AI? Or are you still competing on price and execution? We’d love to hear where you’re at.

🎯 Resources and Links

• JFD Coaching (John’s Coaching Business) - https://www.johnfdoherty.com
• John Doherty on LinkedIn - https://www.linkedin.com/in/johnfdoherty/
• John Doherty on Instagram - https://www.instagram.com/johnfdoherty/
• Credo - https://getcredo.com/
• EditorNinja - https://editorninja.com/

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In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Will Critchlow, CEO and co-founder of SearchPilot and former founder of Distilled, to unpack the evolution of SEO experimentation, the transition from agency to software, and why instinct-driven SEO is no longer enough.

Will shares the behind-the-scenes story of spinning SearchPilot out of Distilled just before the pandemic, how enterprise brands are running statistically rigorous SEO A/B tests across thousands of pages, and why even “obvious” fixes (like breadcrumb schema updates) can reduce traffic.

We also dive deep into how SEO testing is changing in the age of LLMs. With ChatGPT and other AI tools emerging as traffic sources, traditional attribution models are breaking down—and experimentation is more critical than ever.

If you care about measurable SEO impact, enterprise experimentation, or navigating the future of search, this episode is packed with insight.

🔬 In This Episode

• Why “SEO best practices” can actually hurt your traffic
• The real story behind spinning SearchPilot out of Distilled
• Why most SEO tests fail—and what makes a strong hypothesis
• How enterprise brands structure scalable SEO A/B testing programs
• The surprising breadcrumb schema test that reduced traffic
• Why title tag tests are high-risk, high-reward
• How LLMs like ChatGPT are becoming measurable traffic sources
• Why net impact matters more than isolated traffic gains
• The shift from services to software—and leadership lessons along the way
• Why focus, not innovation, is often the real competitive advantage

This episode is a masterclass in bringing scientific rigor to SEO and building a controllable performance engine with provable ROI.

If you found this conversation valuable, make sure to Subscribe to the Page 2 Podcast so you never miss an episode.

And we’d love to hear from you—What’s the most surprising SEO test result you’ve ever seen? Drop your thoughts in the comments 👇

🔗 Tools and Resources Mentioned:

• Will Critchlow on LinkedIn → https://www.linkedin.com/in/willcritchlow/
• Will Critchlow on X → https://x.com/willcritchlow
• Will Critchlow on Threads → https://www.threads.com/@willcritchlow
• Will Critchlow on BlueSky → https://bsky.app/profile/willcritchlow.bsky.social
• SearchPilot → https://www.searchpilot.com
• Brainlabs acquisition of Distilled → https://theygotacquired.com/agency/distilled-acquired-by-brainlabs/
• SearchPilot's Testing Distinction → https://www.searchpilot.com/resources/blog/what-is-seo-split-testing
• 75% of SEO Tests are Inconclusive → https://www.searchpilot.com/resources/blog/seo-a/b-testing-realizing-the-value-of-a-good-experimentation-program
• SearchPilot's GEO testing → https://www.searchpilot.com/resources/blog/searchpilot-geo-testing

Sponsored by Moving Traffic Media

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Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework, a conversion-weighted approach to identifying the small set of URLs driving outsized business impact (think Pareto Principle in action). Instead of panicking when organic traffic drops, this framework helps teams monitor and protect the URLs that actually move revenue—and respond faster when volatility hits.

You’ll also hear Bianca’s real-world playbook for healthcare and other regulated industries, where legal review can stall (or kill) content programs. Her approach: center legal’s fears early, bake them directly into the brief, ship a defensible MVP, and scale what proves performance—without compromising user value.

On the future-facing side, Bianca connects EEAT and experience-driven content to LLM visibility and AEO, including how structure (answer-first summaries, chunking, standalone sections, tables) and off-site credibility signals increasingly matter.

Connect with Bianca:
• Twitter/X: @BinksdoesSEO
• LinkedIn page: https://www.linkedin.com/company/stellar-search-signals/

• Linkedin Profile: https://www.linkedin.com/in/bianca-anderson/ 

🛰️ In This Episode

• Why “traffic” can be a misleading KPI—and what to measure instead
• The Heavy Hitter Framework: finding the top converting URLs that matter most
• Using tiering (including “brown dwarfs”) to spot hidden conversion opportunities
• How to stay calm during volatility (including major core update swings)
• A practical method for working with legal teams in high-stakes healthcare content
• EEAT in 2026: experience-driven content, “taste,” and credibility signals that scale
• Reddit + Ahrefs content gap research to uncover first-person angles users trust
• AEO tactics: answer-first structure, tighter chunking, and LLM-friendly formatting
• Newer visibility KPIs: brand citations, sentiment, assisted conversions, on-page behavior
• Career and speaking advice: community, curiosity, and learning through failure

If you’re trying to future-proof organic growth, this episode will help you rebuild reporting and strategy around business impact—not vanity metrics.

✅ Subscribe CTA: Subscribe to the Page 2 Podcast for more conversations on SEO strategy, AEO, and growth frameworks that actually drive revenue.
💬 Comment CTA: What’s one metric you’d replace “traffic” with in your SEO reporting—and why?

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She introduces her Emotional Targeting Framework™, a research-driven approach that uncovers the emotional drivers behind why customers actually buy. From eCommerce to B2B and service businesses, Talia shows how emotion—not best practices—should guide your CRO strategy.

You’ll learn how to transform your homepage, pricing page, and product pages into high-converting assets by tapping into customer pain points, desires, and decision-making behaviors. We dive into AI’s limitations in copywriting, the psychology of trust and social image, and why optimizing your presence on Reddit, LinkedIn, and even LLMs is now mission-critical.

Whether you’re a marketer, founder, or agency pro, this episode will completely reframe how you think about user experience, storytelling, and the future of conversion optimization.

🧠 In This Episode
• Why traditional CRO misses the mark by ignoring customer emotions
• Talia’s Emotional Targeting Framework™ and how it works
• The 223 emotional triggers that drive conversions (and how to use them)
• B2B vs B2C emotional differences — what really drives each persona
• Why AI still fails at emotional copywriting (and what it can help with)
• How to write homepages, pricing pages, and category pages that convert
• Using social listening & review mining to shape messaging
• The rising role of LLMs (ChatGPT, Gemini) in brand perception
• Why your brand must optimize Reddit, LinkedIn & beyond
• Color psychology myths — why “red means urgency” is outdated
• Why “Powered by AI” and “#1 Solution” should die from your copy
• Talia’s personal CRO audit method using emotional resonance grading
• How conversion strategies vary between eComm, SaaS, and services
• Reddit authenticity tips: Should your team post as themselves?

This episode is packed with powerful insights that will help you build emotionally resonant marketing that actually converts.

👍 Don’t forget to Subscribe for more game-changing marketing conversations!
💬 Comment below: What emotion do YOU think your brand should be triggering more effectively?

📚 Resources Mentioned 
• Talia Wolf on Linkedin → https://www.linkedin.com/in/taliagw/
• Talia Wolf on YouTube → https://www.youtube.com/@TaliaWolf
• GetUplift → https://getuplift.co/
• GetUplift Case Studies → https://getuplift.co/conversion-optimization-case-studies/
• Talia's Free Emotional Targeting Course → https://getuplift.co/conversion-optimization-resources/
• Talia Wolf's personal website → https://taliawolf.com/
• Emotional Targeting (Book) → https://amzn.to/4aC3JOG
• Heart Before Carts (Podcast) → https://taliawolf.com/podcast

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We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand.

If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration.

🧩 In This Episode:
•  How AI is reshaping search behavior and the marketer's role
•  Why confirmation bias is a critical SEO factor
•  The debate between GEO, AEO, and "Relevance Engineering"
•  The role of vector embeddings & cosine similarity in content strategy
•  Psychology, performance, and storytelling in modern marketing
•  Building SEO Week: behind-the-scenes of launching a new industry event
•  The tension and synergy of working with a visionary founder
•  Personalization vs. privacy: the future of search bubbles
•  Book recs: Thinking Fast and Slow and The Alignment Problem
•  Why ChatGPT might be Garrett’s most essential SEO tool

This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy.

✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation.

💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely?

🛠️ Tools & Resources Mentioned
•  Follow Garrett Sussman on LinkedIn
•  Qforia: Query fan-out simulator
•  Query fan-out content gap analyzer
•  Introduction to Relevance Engineering
•  The AI Search Manual
•  Get your SEOWeek tickets
•  Mike King's Smurf-inspired Art-and-Science of Personas
•  a16z GEO over SEO

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Melissa shares her exact workflow for integrating LLMs, the client onboarding questions that unlock authentic brand voices, and why internal linking deserves more love. She also explores the balance between creating at scale and crafting content that truly moves people. Whether you're an SEO pro, a content strategist, or navigating the noisy world of AI-powered marketing, this episode is a masterclass in doing content the right way.

🛠️ In This Episode
• 💡 Why content should be human and honest, not just optimized
• 🤖 How Melissa blends ChatGPT, Claude, and Perplexity into her content process
• 📋 The key questions that help brands find their voice
• 🔗 Using AI to uncover hidden gems for internal linking
• 🧪 The power of A/B testing and regular content updates
• 📉 Why Melissa avoids shortcuts like listicles for the sake of quality
• 🛠️ Custom GPTs, spaces, and workflows explained
• 💬 Why AI can't replace real empathy, nuance, and storytelling
• 💥 How SMBs can stand out even in “unsexy” industries
• 🎯 Redefining content success: from quantity to action-driven quality

Whether you're updating legacy blogs or starting from scratch, Melissa offers an approach that proves good content is still the best strategy — even in an AI world.

👉 Subscribe to stay ahead of the content game.
💬 What’s one way you're integrating AI into your content process? Drop it in the comments!

📚 Resources Mentioned 
• Follow Melissa on LinkedIn → https://www.linkedin.com/in/melissapopp/
• Follow Melissa on X → https://x.com/poppupwriter
• Follow Melissa on Instagram → https://www.instagram.com/poppupwriter/
• Follow Melissa on Bluesky → https://bsky.app/profile/melissapopp.com
• Follow Melissa on Threads → https://www.threads.com/@poppupwriter
• Melissa's Personal Website → https://www.melissapopp.com/
• RicketyRoo → https://ricketyroo.com/
• Melissa's Human-Led AI-Powered Playbook Presentation at WTSFest Philly: https://ricketyroo.com/blog/wtsfest-philly-2025/

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From her start in web development to leading audits for higher ed and federal entities, Amber walks us through the real impact of accessibility—from legal compliance and lawsuits to measurable business improvements like lower bounce rates, increased conversions, and fewer support tickets. She breaks down where automated tools fall short, why remediation matters, and how accessibility overlaps directly with SEO strategies.

We also dig into her Page Builder Accessibility Report, offering a transparent look at how major WordPress tools perform when it comes to inclusive design. Whether you're a dev, marketer, or site owner, this episode is packed with actionable insights that can future-proof your website—and your business.

🧠 In This Episode
• Why web accessibility is more than a legal checkbox
• Real-world examples of audits that led to increased traffic & conversions
• What makes automated accessibility checkers effective (and their limits)
• The overlap between accessibility, SEO, and UX
• How to audit, remediate, and maintain accessibility like you do with SEO
• Common issues with page builders, buttons, and form plugins
• Why choosing the right font, color contrast, and heading structure matters
• Legal risks and compliance standards (WCAG, ADA, European Accessibility Act)
• Tips on prioritizing fixes from the bottom of the funnel up
• How WordPress users can leverage Accessibility Checker for ongoing audits

Empower your business by designing for everyone. Accessibility isn't just ethical—it's a smart, scalable advantage.

📩 Subscribe to learn from top voices in SEO, UX, and digital innovation.
💬 What’s your biggest accessibility challenge? Drop it in the comments!

🔗 Mentioned Resources & Links
• Equalize Digital Website – https://equalizedigital.com
• Amber Hinds on Twitter (X) – https://twitter.com/heyamberhinds
• Amber Hinds on BlueSky - https://bsky.app/profile/amberhinds.bsky.social
• Amber Hinds on LinkedIn - https://www.linkedin.com/in/amberhinds/
• Amber Hinds on Github – https://github.com/amberhinds
• Facebook Accessibility Group - https://www.facebook.com/groups/wordpress.accessibility
• Accessibility Checker Plugin – https://equalizedigital.com/accessibility-checker/
• Page Builder Accessibility Report (2024) – https://equalizedigital.com/page-builder-accessibility-report/
• Page Builder Accessibility Report (2025) - https://equalizedigital.com/page-builder-accessibility-report-2025-update-amber-hinds/
• WP Accessibility Day Conference – https://wpaccessibilityday.org
• Deque Axe Core (Open Source Library) – https://github.com/dequelabs/axe-core
• Gravity Forms (recommended accessible form plugin) – https://www.gravityforms.com
• Highland Community College Accessibility Case Study – https://equalizedigital.com/from-complaint-to-compliance-highland-community-colleges-journey-to-website-accessibility/
• Failures and Successes - https://amberhinds.com/2025/12/2025-failures-and-successes/
• Accessibility Craft Podcast – https://equalizedigital.com/accessibility-craft-podcast/
• Belching Beaver Peanut Butter Milk Stout – https://belchingbeaver.com/beer/peanut-butter-milk-stout

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From automating billing at RustyBrick to maintaining an obsessive publishing schedule that starts at 5 AM, Barry shares how efficiency and passion drive everything he does. Learn how he's adapted to AI tools like Claude and Midjourney, his take on Google’s AI overviews, why automation doesn’t threaten jobs, and how he views trust, content longevity, and the future of search.

🤖 In This Episode
• Barry’s dual role as CEO of RustyBrick and SEO journalist
• How he manages 50,000 posts without SEO services
• Why automation empowers teams (not replaces them)
• His take on AI’s role in software and content creation
• Barry’s strict 5AM productivity routine & batching strategy
• Using Claude & Midjourney in real-world tech workflows
• Thoughts on AI overviews, content syndication, & traffic impact
• Why Barry won’t remove old SEO posts (archival value matters)
• The right way to become a speaker at SEO conferences
• The role of Feedly, social media scheduling, and A/B testing
• His honest view on LLM content usage and trust in search

This episode is a goldmine for marketers, SEOs, and technologists navigating the shifting landscape of AI, automation, and publishing in 2026.

👉 Subscribe to stay ahead of SEO & tech trends!
💬 Comment below: How are you using automation or AI to streamline your business or workflow?

Follow Barry Schwartz
• Search Engine Roundtable – https://www.seroundtable.com
• RustyBrick – https://www.rustybrick.com
• Youtube:  ⁨@rustybrick⁩
• Twitter: http://twitter.com/rustybrick
• Linkedin: http://www.linkedin.com/in/rustybrick

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Whether you're a digital marketer, entrepreneur, or SEO nerd, this episode is packed with actionable advice and real talk from one of the industry's most authentic voices.

🔍 In This Episode:
🎯 Rand explains the emotional toll and freedom of leaving Moz and VC pressures
🔍 Behind the scenes of SparkToro’s clickstream-powered insights
📁 The real story behind the Google search API leak and its validation
🔄 Why the SEO influencer space feels stale—and what might change
🧠 Rand's take on AI: useful tools vs. overhyped tech
📊 How SparkToro integrates LLMs to improve audience targeting
🧪 The importance of testing and data-driven marketing experiments
🧑‍🍳 A surprising story about ultrasonic knives and finding product-market fit
🛒 Smart Q4 e-commerce tips for brands both big and small
🌐 Why your website still matters—but so does zero-click marketing
🔮 Rand's predictions for SparkToro, AlertMouse, and the future of search

From philosophical shifts in business to the power of podcasts in training AI models, this episode is a masterclass in modern marketing.

📚 Resources Mentioned
• Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/
• SparkToro:  https://sparktoro.com
• SnackBar Studio: Rand's game dev studio - https://snackbarstudio.com
• AlertMouse: Rand's media monitoring tool - https://alertmouse.com/
• Seattle Ultrasonics: Knife startup mentioned - https://seattleultrasonics.com/
• Google Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
• IMEC Lab: https://sparktoro.com/blog/imec-lab/

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The conversation delves into practical strategies for optimizing content for AI search engines, the role of platforms like YouTube, and the future of e-commerce with AI integration. The episode concludes with predictions for the dominance of AI search engines by 2027.

Metehan dives deep into the seismic shifts in how search engines are evolving, including how visibility works in Large Language Models, the mechanics of Reciprocal Rank Fusion (RRF), and why the classic SEO metric of “rank” is rapidly becoming outdated.

From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve.

💡 In This Episode (🧠):
• Why Metehan left traditional SEO for AI-driven discovery
• The founding story and mission behind AEO Vision
• How LLMs like ChatGPT and Perplexity “rank” content differently
• What Reciprocal Rank Fusion (RRF) is and how it impacts visibility
• Why brand mentions matter more than backlinks in AI search
• The role of schema, structured content, and semantic chunking
• Why you shouldn’t optimize solely for LLMs (and how it hurts SEO)
• How YouTube is a powerful but underrated channel for AI visibility
• Prompt analysis: what real user questions reveal about content strategy
• Predictions on who will dominate AI search by 2027

If you're looking to understand the next wave of search and how to optimize for it, this episode will arm you with the knowledge you need.

🔔 Subscribe to stay ahead in SEO, AI, and digital marketing trends every week!

💬 What are you doing to optimize for AI and LLM search? Drop your thoughts in the comments below!

🔗 Mentioned in the Episode:
• Follow Metehan on LinkedIn: https://www.linkedin.com/in/metehanyesilyurt/
• AEO Vision:  https://aeovision.ai
• AI Share Buttons: https://metehan.ai/blog/citemet-ai-share-buttons-growth-hack-for-llms/
• Reciprocal Rank Fusion (RRF)
👉 https://plg.uwaterloo.ca/~gvcormac/cormacksigir09-rrf.pdf
👉 https://metehan.ai/blog/chatgpt-is-using-reciprocal-rank-fusion-rrf/

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Amos dives into how Razorfish is merging SEO and paid media strategies, preparing for a future where prompts replace keywords, and "just showing up" in AI results becomes the new baseline for success. He also introduces the concept of "The Correction"—how AI search is recalibrating both consumer behavior and the KPIs marketers have relied on for decades.

Whether you're leading an agency or managing digital campaigns, this conversation is packed with tactical insights on AI visibility, feed optimization, and how to future-proof your marketing strategy.

🤖 In This Episode
• What an "answer engine" is—and how it changes everything
• Why AI-driven search reduces the number of clicks and reshapes attribution
• How Razorfish is redefining paid + organic search teams
• The concept of “The Correction” in AI search and marketing metrics
• How to audit your brand's AI visibility and clean your product feeds
• Strategies for preparing shopping feeds for AI commerce (e.g., Perplexity & ChatGPT)
• Why traditional conversion metrics may be obsolete in an AI-first world
• How "AI literacy" is becoming an essential skill for marketers
• The tools and prompts Razorfish uses to track brand presence in AI models
• Voice search: where it stands now and what’s coming next

Unlock a clear understanding of where search marketing is headed—and how to stay ahead.

👉 Subscribe to the Page 2 Podcast for more episodes on the future of marketing, AI, and digital strategy.
💬 Comment below: How is your brand adapting to the rise of answer engines?

📚 Mentioned Resources & Tools
• Amos Ductan on Linkedin (https://www.linkedin.com/in/amos-ductan-b516bb6/)
• The AI Search Playbook Webinar (https://events.publicisgroupe.com/razorfish-ai-search-playbook/rzfli)
• The New Era of AI Powered Search (https://www.razorfish.com/articles/perspectives/the-new-era-of-ai-powered-search/)
• How Agentic AI Will Reshape Search (https://www.razorfish.com/articles/perspectives/how-agentic-ai-will-reshape-search/)

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Chris dives into:
• Leveraging machine learning for indexability decisions
• The trade-offs between internal linking and XML sitemaps
• How Google’s indexing API and Google for Jobs are changing the SEO game
• What happens when LLMs become your discovery layer, not just search engines
• The challenges of handling billions of URLs, bad listings, and scam job content
• How prompt data and LLM visibility tools are shaping modern SEO tactics
• The future of SEO in a world led by AI agents and semantic search

Whether you’re an SEO veteran or trying to wrap your head around algorithmic indexing decisions at the highest scale, this episode is a masterclass in modern SEO strategy.

🔍 In This Episode:
• 🧠 How machine learning drives SEO strategy at Indeed
• 🏗️ Differences and similarities between SEO for eBay and Indeed
• 🔄 Indexing decisions based on user behavior and job quality
• 📈 Scaling SEO with crawl budget and internal linking strategies
• 🤖 The emerging SEO impact of LLMs and AI assistants
• 📊 Using log files and synthetic prompts to track LLM citations
• 🗺️ Navigating dual audiences: job seekers vs employers
• 🔗 The real influence of brand and PR in SEO success
• 💬 How FAQs and structured content affect visibility in LLMs

Chris reveals how a search experience led by AI and user intent is rewriting the rules of SEO. If you're in SEO, content strategy, or digital growth, this episode is a must-listen.

✅ Subscribe for more expert SEO insights every week!

💬 What’s your take on SEO’s future with LLMs like ChatGPT and AI overviews? Drop your thoughts below!

🔗 Useful Resources & Links from the Episode
• Chris Reynolds on Linkedin
• Chris' personal website Q for Query
• Indeed Hiring Lab Data Portal

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With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget.

Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down:

• What not to trust in LinkedIn’s default settings
• Why audience expansion could tank your campaign
• The secret to scaling with control using CPRU (Cost Per Retargetable User)
• How to structure your funnel for remarketing from day one
• Tips to avoid learning phase pitfalls and improve your relevancy score
• Budget-saving tactics from bidding to placements
• Audience segmentation that reveals surprising conversion insights
• Lead form field strategy to maximize conversions and sales team success
• Managing teams with the 80% rule for consistent client performance

📊 In This Episode 🔧
• AJ’s journey from SEO to becoming a LinkedIn ads powerhouse
• The biggest mistakes marketers make with LinkedIn Ads defaults
• Why manual bidding beats “Max Delivery” in most cases
• How to achieve $0.09 cost per retargetable user (CPRU)
• A three-stage funnel strategy that converts in high-cost channels
• The truth behind LinkedIn’s job title targeting vs. job function targeting
• Pro-level metrics AJ uses that LinkedIn doesn’t show you
• How to delegate without sacrificing client satisfaction
• Favorite tools and unexpected ad platforms worth testing

Unlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently.

👉 Subscribe for more marketing insights from the best in the industry.
💬 Drop a comment sharing your biggest LinkedIn Ads challenge, we might tackle it in a future episode!

🧰 Key Resources & Tools Mentioned
• AJ’s company: B2Linked
• AJ’s podcast: The LinkedIn Ad Show
• AJ Wilcox on Linkedin
• Free LinkedIn Ads Startup Checklist
• Free LinkedIn Ads Advanced Guide

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This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works.

🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom.

🏘️ In This Episode
• Why short-term real estate marketing fails
• Matt’s career shift from media to real estate SEO
• The real reason most agents resist SEO and how to overcome it
• How IDX listings create massive duplicate content issues
• Why Google trusts brands with branded search volume
• Using E-E-A-T principles to create standout real estate content
• The reality of AI in real estate search (it’s not there yet!)
• A powerful story about career transitions, personal loss, and resilience
• How Matt helped his wife become the top agent in her region
• Practical KPI tips every agent should track today

This episode is your blueprint for building digital authority in an industry that resists change. 🎯

✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode.

💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience!

🧰 Key Resources & Tools Mentioned

• Matt McGee on LinkedIn
• The SEO Savvy Agent Official Site
• Cari McGee Real Estate Team
• Sierra Interactive Real Estate CMS Platform
• Search Engine Land
• Ask the Realtor Content Series

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From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules.

This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI.

🧠 In This Episode (🤖 AI Meets SEO):
• Duane Forrester on launching Bing Webmaster Tools & Schema.org
• Why AI hasn’t killed search, it has fractured it
• Semantic density vs. semantic overlap explained
• The critical role of chunking strategies in modern content
• How to train AI to be part of your SEO team
• The emerging importance of people management in SEO
• Why job titles don’t matter. Doing the work does
• Universal verifiers: what they are and why they matter
• How to future-proof your SEO skills and team structure
• Tools Duane is building and the AI-infused future he sees coming

Duane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work.

📢 Subscribe to stay ahead in the ever-evolving world of search and AI.
💬 Comment below: What’s your biggest challenge when integrating AI into your SEO strategy?

🔗 Resources & Mentions
• Duane Forrester on Linkedin
• Unbound Answers
• Schema.org
• Duane Forrester Decodes Substack
• Which SEO Jobs AI Will Reshape & Which Might Disappear
• The Verifier Layer: Why SEO Automation Still Needs Human Judgment

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Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world.

Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025.

☕ In This Episode (Key Takeaways):
• Kevin’s coffee ritual and why rituals set the stage for great work
• The growth of Growth Memo and moving into video-first content
• Insights from analyzing 35,000+ queries on SERP features in e-commerce
• How AI overviews are replacing product grids in Google Search
• Why image carousels dominate and what that means for shopping discovery
• Strategies for Black Friday / Cyber Monday campaigns in an AI-driven SERP
• Key findings from Kevin’s LLM & chatbot study (Wikipedia, Reddit, LinkedIn, YouTube as sources)
• Should brands block AI crawlers? The economics of content in 2025
• Content simplicity, structure, and trust signals that matter most now
• Link building’s shifting role — mentions vs. backlinks in the AI search era
• New SEO KPIs: influence, share of voice, and brand trust over clicks
• Predictions on what Google Search will look like in the next 12–24 months

This episode arms you with the insights you need to rethink SEO strategy for the AI era.

✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth.
💬 Comment below: How are you adapting your SEO strategy for AI-driven search?

🔗 Links & References from the Episode
• Kevin Indig on Linkedin
• Growth Memo Newsletter
• AI Overviews Usability Study
• Google E-commerce SERP Features 2025 vs. 2024
• LLMs and Content Structure
• Measurement Shifts

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Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue.

From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers.

📊 In This Episode

• How Michelle grew Paid Media Pros into a 45K+ subscriber YouTube channel
• Why YouTube ads do work for B2B—and how to sequence them effectively
• Tactical retargeting strategies across platforms
• The truth about automation and why “just checking the AI box” isn’t enough
• Using CRM data to train ad algorithms for better lead quality
• Why most B2B landing pages still fail—Michelle's no-BS advice
• When to use Performance Max (and how to avoid spam leads)
• LinkedIn’s ad ecosystem: document ads, conversation ads, and CEO thought leadership
• Microsoft Ads vs. Google Ads: where’s the real value?
• Facebook Ads fragility—how to scale spend without tanking performance
• Michelle’s take on TikTok vs YouTube Shorts for discovery
• The one thing she’d tell her younger PPC self (and a hilarious golf question to close)

🎧 This episode is your crash course in smart, no-fluff paid media that scales.

🔔 Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy.
💬 Comment below: What’s your biggest challenge with paid media right now?

🔗 Links and Resources 

• Michelle Morgan on Linkedin
• Paid Media Pros YouTube Channel
• Paid Media Pros Official Site

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From AI Max and automation to fighting click fraud, affiliate strategy, and rethinking content for AI Overviews, Luigi shares hard-earned wisdom from his time at McAfee, Yahoo, Critio, and now Intuit. If you’re in search marketing or performance strategy, this is a must-listen.

📊 Whether you're struggling with attribution, planning content for LLMs, or optimizing shopping feeds, this episode gives you tools and perspectives that apply today—and tomorrow.

📌 In This Episode (🔍)
• The “one battlefield” mindset: paid vs organic is an illusion
• How to align SEO & SEM teams—and why you must
• AI Max, automation & the death of granular control
• Fighting fraud and low-quality leads in PMax campaigns
• How to rethink ROI in a post-click world
• Planning content for AI Overviews and impression-heavy SERPs
• Using call center data to power high-impact content
• Why knowing your _non_-customer matters too
• Strategies for affiliate monitoring and brand term protection
• Optimizing shopping feeds with real search behavior in mind
• Tentpole marketing: balancing long-term planning with war room agility
• Predictions on the future of Google’s SERP with AI front and center

This episode is packed with insights to level up your marketing strategy and prep for the fast-evolving world of search. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search.

🎧 Don’t miss it!

👍 Subscribe for more insights on search, AI, and digital marketing strategy

💬 What’s your take on the AI vs human content debate? Drop your thoughts in the comments!

🔗 Links and Resources 
• Luigi Ferguson on Linkedin
• Impact of Google Map Pack ads
• ChatGPT disrupting Chegg

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We dig into why watching server logs matters more than ever, how “dark traffic” is back, and why author authority and structured content still win—despite shifting consumption and murky attribution in AI-assisted search.

Marshall also takes us behind the scenes on unlocking The New York Times archive (and why it crushed for traffic and revenue), plus a pragmatic take on AIO monetization, blocking AI training vs. real-time access, and the early but evolving role of LLM.txt.

🧠 In This Episode:
• The About.com “test server” era: letting engines crawl a mirror site to improve their bots—what Marshall learned by “watching the watchers.” 
• Why log files are mission-critical again as dark traffic surges and LLM crawlers multiply. 
• Enterprise-grade log tooling & options: Sitebulb, Screaming Frog, Splunk—what to use when. 
• Crawl budget signals hiding in plain sight: the Search Console “Crawl stats” report. 
• NYT archive strategy: opening history for scale, membership, and revenue (and why it worked). 
• E-E-A-T before the acronym: building human authority into content and authorship. 
• LLM.txt today: yes, it’s crawled; no, standards aren’t settled; how teams are exposing it. 
• AIO reality check: impressions up, clicks down; what’s converting (and why patience pays). 
• Blocking AI training vs. real-time use: robots.txt limits, legal gray zones, and first-line defenses. 
• Holistic marketing > channel silos: brand, email, social, search, Discover—working together.

If you've ever wondered where SEO has been and where it's headed, this conversation with Marshall Simmonds is essential listening.

📌 Subscribe for more insightful episodes on SEO, AI, and digital strategy.
💬 Comment below: How are you adapting your SEO strategy in the age of AI and dark traffic?

🔗 Links & Resources Mentioned
• Marshall Simmonds LinkedIn
• Defined Media Official Site
• Page 2 Podcast Noah Learner episode

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You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time.

On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise.

Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned.

🧠 In This Episode
• Centerfield’s model: owning acquisition end-to-end and publishing across ~10 brands, from business.com to security.org. 
• Personalization > “cool” interactives: give users simple, relevant tools (even a basic calculator). 
• “User first” beats dwell-time hacks—ship what helps people decide, not what inflates metrics. 
• The refresh playbook: nothing older than a year; ISP pages reviewed ~biweekly; plan around seasonality (e.g., moving May–Sep). 
• Verticalized writers + editors and a non-negotiable “gold standard” (third-party + firsthand expertise, real photos). 
• How to prioritize: fortify winners before chasing breadth; align SEO (traffic/rank) with content’s profit focus. 
• PR that lands: lead with surprising data and media-worthy angles; why links > referral traffic from research. 
• AI in the workflow: frequent LLM upgrades, but keep human touchpoints for judgment, reviews, and accuracy.

This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last.

📢 Subscribe for more expert insights on content marketing and SEO!
💬 Comment below: What's your biggest challenge with content personalization or AI in your workflow?

🔗 Websites & Brands:

• Centerfield Official Site
• Ryan on LinkedIn

🧪 Notable Studies/Articles Referenced:

• DEI Pronoun Study – A viral study Ryan produced that got national media coverage (including a comment from Elon Musk).
• Marketing Interns Study on Job Market – Innovative research using interns to analyze the job market.
• LLM Comparison Article on Business.com – Compared outputs from various AI models for quality.

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Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth.

Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable.

📊 In This Episode:
• Why most marketers only tap into a fraction of GA4’s potential
• The high cost of bad data — and how to prevent it
• Brie’s BEAST Framework for reliable, strategic analytics
• Common GA4 migration mistakes (and how to fix them)
• Unlocking the hidden power of GA4’s Advertising tab
• How to spot and leverage multi-touch attribution data
• Tips for integrating Google Search Console with GA4
• Future trends in AI-driven analytics (and their pitfalls)

Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots.

Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing.

💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately?

🔗 Links & Resources Mentioned
• Brie Anderson on LinkedIn
• Brie Anderson on YouTube
• Beast Analytics Official Site

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Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies.

🧩 In This Episode:
• Navigating the complex integration of two SEO agencies
• The importance of cultural fit and open communication
• Strategic insights on preserving legacy and heritage post-merger
• Adapting SEO services to remain relevant amidst AI evolution
• How link building is evolving in the AI era
• Developing effective career paths within SEO teams

Tyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes.

🔗 Links & Resources Mentioned
• Tyson Stockton LinkedIn
• Internet Marketing Ninjas
• Previsible.io
• Voice of Search Podcast
• 2025 SEO Jobs Report
• 2025 SEO Compensation Trends
• Page 2 Podcast Nick LeRoy episode

🔔 Subscribe for more expert insights into SEO strategies and agency management
💬 Comment below with your experiences or questions about merging SEO teams or adapting to AI-driven SEO.

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They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm.

Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds.

📚 In This Episode
• How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY
• EY's approach to AI discoverability and content sourcing for LLMs
• The new era of SEO: what “geo” really means and why it matters
• Why Reddit is critical to EY’s future marketing strategies
• How teaching keeps Lou ahead of industry trends
• Balancing brand compliance with authentic engagement on niche platforms
• Strategies behind award-winning content partnerships with Reuters and CNBC
• Career advice for marketers in a post-AI world
• Whether college still matters in the age of AI
• Lessons from EY’s global website migration effort

Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital.

📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7
💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve?

Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)

🔗 Links & Resources Mentioned
• EY: https://www.ey.com/
• Lou Cohen on Linkedin

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Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape.

🔍 In This Episode
• Why SEO data should live outside the SEO channel
• Stephan’s mantra: "If you're not helping people, you're just selling stuff"
• How real authorship defends against AI content sprawl
• Why most brands beat themselves—not their competitors
• Lessons from scaling at Conductor and navigating WeWork
• How intention > tactics in modern marketing strategy
• The future of SEO in a world driven by AI
• Why a flipped org chart might be your most powerful growth tool
• Building products vs. services: Stephan’s next move with VibeLogic
• Center of excellence vs. marketing channels—what wins long-term?

This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems.

📢 Subscribe:
Don’t miss future episodes packed with marketing wisdom and founder stories—subscribe now!
💬 Comment:
What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments!

🔗 Mentioned Links & Resources

• VibeLogic – Stephan Bajaio's SEO consultancy and platform.
• StephanBajaio.com – Stephan's personal website.
• LinkedIn – Stephan's LinkedIn profile.
• Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy.
• Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
• Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital.
• Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth.
• Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry.
• John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.”

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Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client.

Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights.

📌 In This Episode (📱)

• How a gutsy “no” led to dinner with Richard Branson
• The shift from physical therapy to digital marketing
• Building a lifestyle agency without traditional scaling
• Why Akvile prioritizes video ads and how to hook viewers in 3 seconds
• Using AI tools like Julius.ai and ChatGPT to gain back time
• When to say no to underpaying clients — and how that can work out
• Best ad types and creative testing strategies
• TikTok, Reddit, and Meta Ads — what works where and why
• Why B2B leads are now cheaper on Facebook
• Creative fatigue: how to spot it and fix it
• Planning for a future of AI-driven campaigns

Discover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day.

👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders!

💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story!

📎 Mentioned Links & Resources: 

• Akvile DeFazio on Linkedin
• Akvile DeFazio on X
• Akvile DeFazio on Threads
• AKvertise Official Website
• Digital Tools for Social Media Marketers & Advertisers
• Jasper (AI copywriting tool)
• Julius AI (AI-powered data analysis)
• Rose.ai (data & spreadsheet AI tool)
• Company Of One: Why Staying Small Is the Next Big Thing for Business

Chapters

00:00 Introduction to Akvile's Journey

03:09 The Bucket List Experience with Richard Branson

06:06 Transitioning from Physical Therapy to Digital Marketing

09:01 Building a Lifestyle Business in Digital Marketing

11:58 Leveraging AI Tools for Efficiency

15:05 Consulting as a Business Model

17:58 Launching Digital Products for Small Businesses

20:55 Best Practices for Video Marketing

23:56 Creating Effective Video Content

27:02 Testing AI Tools in Advertising

28:48 Exploring Ad Features and Options

31:01 Testing Strategies for Effective Advertising

34:51 Understanding Ad Fatigue and Creative Cycling

39:26 Advertising on Reddit: Strategies and Insights

41:25 Navigating TikTok Advertising Challenges

43:13 B2B Advertising Trends and Insights

45:19 Key Metrics for Evaluating Ad Performance

46:58 The Future of Advertising: Automation and AI

52:51 Predictions for Successful Ads in the Future

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Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter. Learn about the challenges of SEO in the AI era, log file analysis for enterprise, and new insights into how LLM crawlers interact with websites.

🚀 Whether you’re running audits for clients or navigating SEO for an enterprise site, this conversation is packed with takeaways that will upgrade your strategy.

🔍 In This Episode
• How Sitebulb grew from a desktop tool to an enterprise cloud platform
• The strategic decision that made Sitebulb stand out—hint: it’s all about "hints"
• Why JavaScript SEO and regular audits matter more than ever
• Insight into AI crawlers and how they differ from traditional bots
• Sitebulb’s plans for integrating task management and user-defined segments
• How structured data and content optimization are evolving in the AI age
• Behind the scenes of Sitebulb’s State of JavaScript SEO Report
• The future of SEO in an AI-first search experience

Stay ahead in SEO by understanding the tools and tactics built for tomorrow’s web.

📎 Mentioned Links & Resources: 

• Patrick Hathaway on Linkedin
• Patrick Hathaway on X
• Patrick Hathaway on Bluesky
• Sitebulb Official Site
• Sitebulb Hint Section
• 2024 Javascript SEO Report
• JavaScript SEO Training
• Matt Barby LinkedIn post

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From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.

🏢 In This Episode
• How Apartments.com approaches SEO across 20M+ pages
• Agile workflows: integrating daily stand-ups, PI planning & sprint demos
• Scaling hyper-local content with proprietary rental and cost-of-living data
• Structured data, title formulas & other “boring” tactics that still move the needle
• Using AI agents for efficiency (content QA, Fair Housing compliance & more)
• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers
• Smart redirect rules & platform pitfalls during massive site migrations
• Negotiating dev tickets: writing stories developers want to ship

Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.

👍 Subscribe for more actionable SEO deep dives every week

💬 drop a comment telling us your biggest challenge scaling search.

📎 Mentioned Links & Resources: 

• Zach Chahalis on Linkedin
• Zach Chahalis on X
• Zach Chahalis on Bluesky
• Zach Chahalis Personal Website
• Apartments.com
• Pubcon "Don't Get Left Out in the Rain"
• Zach Chahalis Episode #2

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John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility. 

He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.

Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.

🐍 In This Episode

• Why Google Discover now drives 65–70% of news traffic—surpassing search
• How AI Overviews & LLMs answer queries before users even click headlines
• The rise of entity & category optimization over legacy keyword targeting
• Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
• Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
• Building newsletters, apps & tokenized models to future-proof publisher revenue
• A preview of NESS Conference 2025—meet the industry’s top AI & news experts

This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.

📎 Mentioned Links & Resources: 

• John Shehata on Linkedin
• John Shehata on Twitter
• NewzDash
• GDdash
• NESS Conference 2025
• 2025 News AIO Study
• John's SEO Week Presentation
• The Publisher's Survival Playbook

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In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale.

🌐 In This Episode
• Sean's unorthodox journey from skateboarding to SEO leadership
• How Razor Fish structures career growth in SEO
• Why SEO is becoming central to brand strategy
• The impact of AI on search and how to prepare for it
• Real-world strategies for generative engine optimization (GEO)
• Managing large SEO teams and cross-functional collaboration
• Reimagining metrics in the AI-driven search era
• The collaborative win behind mortgage.com and New York Life
• Advice for aspiring SEOs navigating today’s evolving landscape

Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans.

👉 Subscribe to stay ahead in search!
💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment!

📎 Mentioned Links & Resources:

• Sean Stahlman on Linkedin
• Exploring AI's Impact on SEO (Conductor Webinar)
• Mortgage.com
• AVA Digital Award (Gold) - NY Life
• Razorfish

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Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.

She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!

🧭 In This Episode

• How to perform a winning Google Business Profile audit
• Why category selection is a top ranking factor
• The truth about service area businesses and hidden addresses
• How “popular times” can impact local rankings
• Tips for avoiding and recovering from GBP suspensions
• Using citations and third-party tools effectively
• Review recency, consistency, and how AI is policing fake reviews
• Local SEO myths debunked: metadata, call tracking, NAP consistency
• Google's AI mode and what it means for local search in the next 12 months

Get ahead of the competition and future-proof your local SEO with Claudia’s expert advice!

📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!

📎 Mentioned Links & Resources:

• Claudia Tomina on Linkedin
• ReputationARM
• Google's Popular Times Graph
• Video Verification on Google Business
• Top 11 GMB Ranking Factors 
• Google's Gemini AI Flagging Fake Reviews
• GMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categories
• Google Forum for GBP Support – escalation path for profile suspensions or issues

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Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement. 

🎯 In this episode:
• What "Query Fan Out" is—and why it's a game-changer for SEO
• The introduction of "Return on Search Page (ROSP)" and why it matters to Google
• Why rank tracking is becoming obsolete—and what's replacing it
• How AI overviews and synthetic queries impact content strategies
• The critical role of structured data and schema in AI-driven SEO
• How Noah builds automated data pipelines using APIs for SEO insights
• Why testing and experimentation is essential for future-proofing SEO strategies
• The growing role of local SEO and video content in the age of AI
• Behind-the-scenes insights into managing the SEO Community Slack group

Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• Episode on Youtube
• The SEO Community
• Sterling Sky Incorporated
• Postamatic
• Google patents on Search with Stateful Chat
• Qforia (tool by Mike King)
• Barry Adams’s LinkedIn post about news publishers’ click losses
• Cindy Krum Episode on Fraggles

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From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why the entire playbook needs to change toward . 

Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward.

🔍 In this episode:
• Mike’s raw reaction to Google I/O and the existential threat to traditional SEO
• The concept of “relevance engineering” and why SEO needs to evolve
• Why impressions and brand awareness are becoming core SEO KPIs
• Google's “query fan out” technique and how it reshapes keyword research
• Why rank tracking is dead and new metrics like visibility and citations matter more
• The case for treating search as a branding channel, not just a performance one
• The future of Google Search Console and what it’s still missing
• The gap between current SEO tools and what practitioners actually need
• How AI mode, reasoning, and semantic triples influence optimization
• Mike’s prediction: in 12 months, the default Google experience will be AI-first

Mike King offers a reality check and roadmap for SEOs ready to embrace change—and lead it.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• iPullRank – Mike King’s SEO and content strategy agency
• Profound – Mike's next-gen SEO platform built for the AI era
• The Future of Search: A Recap Discussion of Google I/O
• Relevance Engineering Framework – Deep dive into Mike’s technical methodology
• Mike King on LinkedIn
• Mike King on X / Twitter

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As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility. 

We also talk AI overviews, enterprise link building, and why SEO can no longer “polish the turd.”

🧩 In this episode:
• The origin and pivot of Nick’s SEO for Lunch newsletter
• Why SEOJobs.com was born out of frustration with job searches
• How Nick took over the r/SEOJobs subreddit (without spending a dime)
• The state of link building today—and why it’s resurging
• Using affiliate and PR channels to win in AI-driven search
• Why SEO can’t “save” bad products or businesses anymore
• Why “trust me, bro” attribution doesn’t cut it in the boardroom
• The risk of tying SEO measurement too tightly to organic channel data
• How Reddit traffic is affecting visibility—and why it’s now an organic channel
• What SEOs need to do to survive the AI shift in 2025

Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world.

🎧 Listen & Subscribe:

Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role.

📎 Mentioned Links & Resources:

• Nick LeRoy’s Official Website
• SEO for Lunch Newsletter
• SEOJobs.com – Marketing Job Board
• r/SEOJobs Subreddit
• Follow Nick on LinkedIn
• Follow Nick on Twitter/X

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🌐 In this episode:
• How Azeem pivoted from sports journalism into SEO and digital marketing
• The difference between agency vs. in-house SEO career paths
• Salary disparities and the importance of transparency in the SEO industry
• Why he launched his podcast and how it amplifies underrepresented voices
• The personal and professional toll of being overlooked due to bias
• What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?"
• DEI progress in SEO—what’s working, what’s not, and what’s needed
• Practical steps companies and individuals can take to create real change
• A candid discussion about privilege, allyship, and accountability in tech
• Closing the season with a look ahead and how every voice matters

A must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level.

👉 Subscribe for more fearless conversations and real industry stories.

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We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way.

🧬 In this episode:
• Dawn's transition from construction business owner to SEO expert
• How an information architect changed her perspective on web development
• Her academic pursuit of AI, machine learning, and information retrieval
• What Google's BERT algorithm actually does—and its real-world SEO impact
• Why passion and self-directed learning matter more than any degree
• The power of passage ranking, contextual relevance, and NLP in search
• A behind-the-scenes look at Dawn's experience speaking at BrightonSEO
• Public speaking advice for SEOs just starting out
• Misconceptions about traditional education and digital marketing careers
• Why understanding search engine architecture can change how you do SEO

Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time.

👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO.

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She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing.

💡 In this episode:
• How Chima transitioned from hotel work and bartending to founding Zenith Copy
• The physical and emotional toll of content mill work—and how she escaped
• Finding the courage to charge premium rates and break free from bias
• Using LinkedIn and Twitter to build an organic personal brand
• How she structures SEO content strategies with topic clusters and long-form content
• Her take on integrating value propositions into blog content
• Why some of the best-performing posts don’t show up in keyword tools
• The importance of writing content that serves the reader—not word count goals
• Real talk on bias, burnout, and battling industry gatekeeping
• Her unique process for selling content strategy through education and content briefs

Chima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike.

👉 Subscribe for more inspiring stories and tactical SEO guidance.

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In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done.

🧪 In this episode:
• Kevin’s journey from gamer kid in Germany to SEO leader at Shopify
• Lessons learned from Atlassian, G2, and DailyMotion
• What "Zero-Based SEO" really means—and why it matters now
• Testing frameworks and tools for SEO experimentation
• Why robust testing is essential for modern enterprise SEO
• The challenges of implementation and developer collaboration
• How to scale SEO across large teams and product orgs
• Podcasting vs. writing: how Kevin creates content at scale
• How to fight burnout, prioritize your time, and build systems
• The future of data-driven SEO and what SEOs can learn from medicine

This episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike.

👉 Subscribe for more expert SEO strategies and industry leader interviews!

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She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everything from content optimization and product-focused SEO to international career building and diversity in marketing.

🌟 In this episode:
• Alina's unexpected pivot from engineering to SEO
• How she built authority with her LinkedIn profile and quantifiable results
• Insights into SEO for SaaS and telecom, including high-funnel vs. product content
• Smart strategies for scaling content and building internal processes
• Navigating U.S. hiring biases and the realities of working remotely from India
• How to blend CRO, paid media, and SEO into a cohesive demand gen strategy
• Why she believes SEOs must understand product development
• Tactical advice on managing sales relationships and mining internal insights for content
• Honest reflections on burnout, career resilience, and imposter syndrome
• The cultural complexity of India and what Western marketers should understand

Alina's transparency, technical expertise, and leadership in SEO make this an episode packed with both inspiration and practical strategies for marketers of all levels.

👉 Subscribe to the Page 2 Podcast for more behind-the-scenes stories and tactical SEO advice.

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We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.

For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away.

Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise.

So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion.

https://page2pod.com - In Episode 70 of the Page 2 Podcast, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. Hannah shares her journey from general digital marketing to SEO leadership, her experiences across diverse industries including legal, education, fitness, and nutrition, and valuable insights on starting and sustaining a successful podcast. Hannah offers candid advice about podcasting, managing work-life balance, and handling imposter syndrome.

🎧 In this episode:
• Hannah’s path from digital marketing generalist to SEO specialist
• Behind the scenes of running the SEO SAS podcast
• Why collaboration is the essential skill for successful SEO
• Practical insights into managing international SEO (hreflang and beyond)
• Personal growth and lessons learned from working across multiple industries
• Best practices for podcast planning and execution
• Navigating imposter syndrome as an SEO professional
• Memorable SEO wins and tough learning experiences
• Unique perspectives on podcasting challenges and stepping away after 100 episodes
• Why trying all areas of SEO is crucial for career growth

Hannah’s genuine approach and actionable tips make this episode invaluable for aspiring SEOs, digital marketers, and podcast creators.

👉 Subscribe to the Page 2 Podcast for more SEO career stories and digital marketing tips!

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Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations.

🎯 In this episode:
• Career paths of Jaimie and Christine from agencies to publishing
• Strategic insights for publisher SEO
• How Wirecutter successfully migrated to NYT’s domain
• Tips for managing editorial SEO at scale
• Practical strategies for handling paywalls and gated content
• Challenges and opportunities in international SEO
• Essential tools and resources for SEO professionals
• Effective strategies for earning featured snippets and Google Discover visibility
• SEO communication and relationship-building advice
• Real-life experiences managing high-traffic sites

This episode provides essential insights into publisher SEO, perfect for digital marketers, SEO professionals, and anyone aiming to excel in SEO strategy and leadership.

👉 Subscribe to the Page 2 Podcast for more expert conversations and SEO insights!

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Discover the robust SEO tools available within Wix, the reality of SEO on hosted platforms, and how Mordy navigates his unique role bridging Wix and the broader SEO community.

⚡ In this episode:
• Mordy's fascinating journey from teacher to Wix's SEO advocate
• Dispelling common SEO myths about Wix
• Powerful SEO features and customization options in Wix
• Practical tips for maximizing Wix sites' SEO performance
• Insights into podcasting and content creation within the SEO industry
• Mordy's experiences leading Rank Ranger as CMO
• Balancing internal advocacy with external SEO community engagement
• Personal reflections on teaching and SEO career lessons
• Fun conversations around football rivalries and 1980s wrestling nostalgia

Mordy’s honest and engaging insights provide essential takeaways for SEO professionals, Wix users, and anyone curious about platform-based SEO.

👉 Subscribe to the Page 2 Podcast for more insights into SEO strategies and career growth!

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He discusses the reality of agency life, his swift rise in SEO, and what it takes to produce a successful podcast. Join us as we dive deep into podcasting tips, SEO career insights, and tackle real-world challenges in the digital marketing space.

🎧 In this episode:
• Daniel’s transition from speech pathology and photography to SEO
• Lessons learned climbing from junior SEO to team lead at Prosperity Media
• The challenges and realities of agency SEO life
• Essential tips for launching and sustaining a successful podcast
• How to choose podcasting equipment, tools, and platforms
• Handling imposter syndrome and personal branding in SEO
• Addressing diversity, inclusion, and workplace culture in digital marketing
• Dealing with negative experiences and toxicity in the industry
• Fun discussion around LEGO and unexpected hobbies

Daniel's story provides valuable insights and candid reflections on SEO careers, podcasting, and personal growth in digital marketing.

👉 Subscribe to the Page 2 Podcast for more SEO stories and practical advice!

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If you've ever wondered how SEO operates at ridiculous scale—or how to pivot a failing startup into a thriving SaaS brand—this episode is packed with war stories and wisdom.

⚙️ In this episode:
• From Dartmouth ski racer to marketing exec: Geoff’s unlikely path to Overstock
• The SEO architecture that fueled Overstock’s growth to 300M+ in revenue
• Building dynamic category pages from keyword demand
• What it takes to run SEO at a company with 20 million+ SKUs
• Black-hat SEO and the 6-month Google ban that changed everything
• Why structured data and Core Web Vitals became Huckabuy’s product foundation
• Edge SEO, rendering solutions, and the transition from AMP
• Advice for content strategy and category naming in e-commerce
• Common pitfalls in faceted navigation and crawlability
• How to work around internal red tape to implement SEO at scale

Geoff’s insights are a blueprint for navigating enterprise politics, building tech-enabled SEO processes, and understanding the future of technical optimization.

👉 Subscribe for more deep-dive interviews with SEO and digital marketing leaders.

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She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls companies face when localizing their content. Veruska also discusses the critical role of UX in multilingual marketing and offers actionable insights into creating culturally relevant and technically sound SEO strategies.

🌐 In this episode:
• The essentials of multilingual SEO and how to avoid common mistakes
• Importance of understanding cultural nuances in global marketing
• Technical best practices for hreflang implementation
• UX considerations for international audiences
• Effective content strategies tailored for multilingual sites
• Insights into working with global brands and tourism boards
• Practical tips for improving local search presence globally
• Differences in user search behaviors across countries
• Pros and cons of being an SEO consultant versus working in-house
• Real-life experiences from working as a Google quality rater

This episode provides essential knowledge for marketers, SEOs, and global brands looking to expand internationally and effectively manage multilingual strategies.

👉 Subscribe for more insights into multilingual SEO and global digital marketing strategies!

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He opens up about building the renowned Tech SEO Boost conference, shares actionable insights on using Python for SEO, and explains how technical SEO is evolving as websites become more complex and data-driven.

🔧 In this episode:
• Paul's journey from psychology student to technical SEO expert
• Practical advice on getting started with Python for SEO
• Insights into founding and growing the Tech SEO Boost conference
• The rise and future of technical SEO as websites become increasingly complex
• Real-life challenges and hilarious moments from client pitches (Ricky Martin anyone?)
• What it's like balancing life as a parent of twins during a pandemic
• Differences between agency life and in-house SEO
• Key skills required to excel as a technical SEO specialist
• Importance of experimentation, automation, and data analysis in modern SEO

Paul’s deep expertise and engaging stories make this episode essential listening for anyone interested in technical SEO, Python automation, or growing their SEO career.

👉 Subscribe for more SEO insights and inspiring career stories.

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He explains the importance of controlling what Google shows about your brand, how to establish trust through optimized brand SERPs, and practical strategies for mastering Google's knowledge graph. This insightful conversation also touches on personal branding, entrepreneurship, and Jason’s colorful experiences in digital marketing.

🧩 In this episode:
• Jason’s unique transition from punk rocker to SEO expert
• Insights into controlling and optimizing your brand’s Google results
• Practical tips for managing and improving knowledge panels
• The importance of schema and structured data for SEO success
• How Jason leveraged personal branding to transform his career
• Key lessons from building Kalicube and growing an SEO-focused company
• Personal anecdotes about living and running a business in Mauritius
• Jason’s compelling background as a cartoon blue dog in children's entertainment
• Why empathy and trust are critical in digital marketing and brand building

Jason’s stories and expertise provide invaluable lessons for marketers, business owners, and SEOs looking to optimize their brand visibility online.

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🌟 In this episode:
• Jackie’s career path from unpaid intern to Uber's Global SEO Intelligence Lead
• Deep dive into App Store Optimization (ASO) and how it differs from traditional SEO
• Effective strategies for managing and delegating within large SEO teams
• Insights on communicating with developers and building strong cross-functional relationships
• Tackling diversity, representation, and overcoming biases within the SEO industry
• How to handle imposter syndrome and foster inclusive mentorship
• SEO for large enterprise brands vs. small-scale businesses
• Practical advice on starting a career in enterprise SEO
• Lessons learned from working in high-growth tech environments like Uber, Square, and Dropbox

This episode offers powerful insights and actionable tips, perfect for SEO professionals aiming for growth in their career and strategic thinking in digital marketing.

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She emphasizes the importance of writing for users, not just search engines, and highlights practical strategies for improving content visibility through featured snippets and structured data. Kameron’s approachable style and real-world experience make this a must-listen episode for content marketers, SEO professionals, and anyone interested in elevating their digital presence.

✨ In this episode:
• Kameron’s career path from agency SEO to Shopify
• Overcoming imposter syndrome in high-visibility roles
• How to effectively manage and grow SEO teams
• Strategies for aligning content marketing and SEO efforts
• Using keyword data as user research to inform content
• Best practices for optimizing content for Google’s featured snippets
• The future of Google search, including passage-based indexing
• Insights into content strategy at Shopify and Moz
• Handling challenges in managing internal stakeholder expectations
• Advice for new SEOs entering the industry

This episode offers practical insights and actionable advice to enhance your approach to SEO-driven content strategy.

👉 Subscribe for more SEO and content marketing wisdom.

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Mark opens up about website migrations, analytics best practices, and the unique challenges of SEO in the nonprofit sector. He discusses how to build effective SEO processes, the importance of empathy in client relationships, and candidly addresses ageism in the SEO industry.

🔍 In this episode:
• Mark’s path into SEO through usability and analytics
• Practical advice for successful nonprofit SEO
• Key differences in SEO strategies for nonprofits vs. commercial sites
• Best practices for handling complex website migrations
• The realities of working within nonprofits and associations
• Ageism in the SEO industry and overcoming biases
• Valuable career advice for both junior and experienced SEOs
• Importance of empathy and effective communication in SEO
• Leveraging Google Data Studio and analytics to prove SEO value
• How passion and willingness often outweigh skills in building teams

Mark’s insights provide a deep understanding of how to effectively navigate SEO within nonprofits, associations, and across diverse teams and client relationships.

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Luke dives deep into effective strategies for optimizing ecommerce sites, common pitfalls around holiday season optimization, and crucial post-holiday tactics, such as handling gift card strategies and returns. 

Luke also touches on entrepreneurship, his passion for improving customer experiences, and practical tips to boost online store performance.

🎁 In this episode:
• Luke’s inspiring ecommerce journey from eBay seller to SEO expert
• Key ecommerce SEO strategies for holiday season success
• Essential post-holiday SEO and marketing tactics
• How to optimize ecommerce sites for better conversions
• Gift card optimization and managing returns effectively
• Common ecommerce pitfalls and how to avoid them
• Tips on using analytics for strategic decision-making
• The importance of customer experience in ecommerce
• Navigating challenges in entrepreneurship and ecommerce growth
• Fun holiday anecdotes and SEO stories from the trenches

Luke provides invaluable insights into ecommerce optimization, making this episode essential listening for marketers, entrepreneurs, and anyone looking to boost online sales and traffic.

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From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world.

🌊 In this episode:
• Claire’s transition from teaching to digital marketing
• Valuable strategies for small business local SEO
• How Claire overcame imposter syndrome through public speaking
• Tips for getting started with conference speaking in SEO
• Lessons learned from running a boutique SEO agency for over 10 years
• Practical advice for handling client relationships and choosing ideal clients
• Navigating challenges like COVID-19’s impact on small businesses
• Why building community support is essential in the SEO industry
• Claire’s insights into effective professional development practices
• Personal anecdotes about cold-water swimming and maintaining mental health

Claire’s journey highlights the importance of passion, resilience, and community support in building a thriving SEO career.

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She dives deep into local SEO strategies, discusses common challenges like spam reporting, and highlights the critical importance of content quality in local rankings. 

Additionally, Amanda opens up about diversity in the SEO community and her impactful work with United Search to promote underrepresented speakers. Plus, we discuss gaming, parenthood, and managing work-life balance during the pandemic!

🎲 In this episode:
• Amanda’s journey from debt collection to local SEO
• Practical strategies for improving local SEO performance
• How to effectively report and remove spam from Google Maps
• The crucial role of content quality in local SEO
• Gaming as a creative outlet and its unexpected benefits
• Building effective local landing pages for multiple locations
• How Amanda landed her role at Locomotive by demonstrating value
• Diversity, inclusion, and confronting bias within the SEO industry
• The impactful mission of United Search and Women in Tech SEO
• Managing SEO challenges during Google's algorithm updates

This episode is filled with actionable insights and honest conversations that will empower your approach to local SEO and inspire your growth in the SEO industry.

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Helen shares honest insights from her career path, including early SEO mistakes, the realities of launching her own agency, and crucial lessons learned from managing over 50 website migrations. We discuss critical SEO migration strategies, common pitfalls, the importance of redirects, and how to effectively navigate internal agency challenges.

🧩 In this episode:
• Helen’s journey from debt collection to digital marketing
• Real stories of SEO learning curves and early career mishaps
• Critical strategies for successful website migrations
• The reality of agency life: stakeholder management, stress, and rewards
• Essential tips for starting your own SEO consulting business
• How to communicate effectively with developers and stakeholders
• Overcoming common SEO implementation roadblocks
• Preparing clients for Google's Core Web Vitals update
• Helen’s advice on public speaking and personal branding in SEO
• Why the Women in Tech SEO community is invaluable for industry growth

This conversation offers real-world advice and candid insights essential for anyone involved in website migrations, agency SEO, or considering launching their own consultancy.

👉 Subscribe for more insights into the world of SEO and digital marketing!

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Hamlet shares his experiences of building successful businesses, overcoming setbacks, and why automation is critical for scaling SEO strategies. 

He dives deep into the benefits and limitations of Python in SEO, shares actionable insights on how to start automating your workflows, and emphasizes the power of empathy in client relationships.

🚀 In this episode:
• Hamlet’s entrepreneurial journey from the Dominican Republic to the U.S.
• How early experiences in IT shaped his passion for automation
• The truth behind SEO automation and its real-world applications
• Practical ways to integrate Python into your SEO workflows
• Why understanding context and empathy are crucial in client-facing SEO
• Common pitfalls and misconceptions around automated SEO tools
• How RankSense simplifies SEO implementation at scale
• Advice on becoming an SEO generalist before specializing
• The importance of diversity and giving back through mentorship programs

Hamlet's journey is packed with invaluable lessons on SEO automation, resilience, and leadership—perfect for anyone looking to level up their SEO career.

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We dive into her love for ecommerce SEO, managing technical challenges, and why she believes planning and clear documentation are key to SEO success. Kristina also talks about her popular "45-Day SEO Challenge" course, the power of personal branding, and shares insightful tips for holiday SEO strategy.

🥞 In this episode:
• Kristina's transition from linguistics and debt collection to SEO
• The launch and evolution of Marketing Syrup
• Why ecommerce SEO is uniquely rewarding and challenging
• Strategies to handle complex faceted navigation in ecommerce
• Essential holiday-season SEO tips, including evergreen landing pages
• Structured data strategies to boost ecommerce visibility
• How planning, structure, and documentation drive SEO success
• Advice for overcoming SEO imposter syndrome and finding your niche
• Insights from Kristina’s popular "45-Day SEO Challenge" course

This episode is packed with actionable advice to level up your ecommerce SEO game—whether you're an industry veteran or just starting out.

👉 Subscribe for more ecommerce SEO strategies!

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We cover the evolution of websites, whether SEOs really need to know Python, and why building relationships is more important than knowing every ranking factor. With a strong tag-team dynamic, this episode delivers insight and laughs in equal measure.

🍬 In this episode:
• Why technical SEO deserves more respect in product roadmaps
• How Jairus got into SEO after being laid off from a link building agency
• Jennifer’s journey from design to dev to product management at Red Hat
• The challenge of SEO implementation in enterprise environments
• How to prioritize SEO projects when the roadmap is packed
• The truth about Python, personal branding, and SEO impostor syndrome
• Why building internal relationships drives SEO success
• Whether subdomain vs. subfolder is the SEO debate that will never die
• A wrestling-themed word association game you didn’t know you needed
• Why SEO Twitter can be brilliant and brutal all at once

This episode is a mix of professional wisdom, offbeat humor, and insight into how real SEO work happens behind the curtain.

🔔 Subscribe for future SEO deep dives from industry leaders!

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From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategist and a brand. 

We also explore his take on personal branding, client psychology, imposter syndrome, and how success in SEO is rarely about having all the answers—and often about how you present them.

🔍 In this episode:
• Joe’s transition from web developer to technical SEO consultant
• The origin of the “Honey Badger” nickname and thoughts on personal branding
• How being “a little obnoxious” can actually drive SEO leads
• The tension between technical expertise and marketing polish
• Real talk about imposter syndrome and how Joe reframes it
• Why implementation—not strategy—is the biggest SEO challenge
• His most memorable wins, including a 12M-link plugin success story
• Why he prefers PHP and how it still powers 30% of the internet
• Dealing with CEOs, dev teams, and organizational politics
• What makes a good SEO consultant (and what leads to burnout)

Whether you're new to SEO or a seasoned strategist, this episode delivers a blend of tough truths, humor, and actionable insights to keep your mindset sharp and your strategies real.

🔔 Subscribe for more interviews with the people shaping the search marketing world.

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They share what’s new this season—including YouTube expansion, going back to their interview roots, and a preview of amazing SEO guests to come. This isn’t just another SEO podcast episode—it’s real, raw, and honest about what it's like to be an SEO through chaos.

🧠 In this episode:
• Jeff’s layoff during COVID and how he landed a role at Wirecutter (NYT)
• Why networking and community support made all the difference
• Jacob on leading a smaller SEO team through agency uncertainty
• The mental load of parenting, teaching, and working remotely
• What it’s really like doing SEO for massive publishers like NYT
• Agency life vs. in-house: freedom, frustration, and focus
• The decision to keep the podcast going after Season 2 burnout
• Format changes: less SEO news, more human stories and deeper interviews
• A sneak peek at the guests lined up for Season 3
• The long-term vision for the Page 2 Podcast

This season starts with honesty, grit, and a glimpse into what it means to stay passionate in tough times.

🔔 Subscribe for upcoming interviews with top SEOs 

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Beyond SEO, Dan shares his love for gardening, his goal to retire by 45, and the challenges of growing an agency from two to fifteen people. We also dive deep into scaling local SEO, building team infrastructure, avoiding automation pitfalls, and what really moves the needle in local rankings.

🌿 In this episode:
• Dan’s early online roots and accidental pivot into SEO
• His love of gardening, sustainability, and green startup advising
• Building an SEO agency from scratch—team structure, hiring, and remote culture
• How Local SEO Guide grew its tech infrastructure and automation strategy
• The myth of citation consistency and why scale trumps “owning” listings
• Challenges with platforms like Yext, subdomain vs. subfolder debates, and GMB API management
• Google’s free shopping listings and the evolving SEO vs. paid media dynamic
• Why local SEO is more than just GMB—it’s about landing pages, IA, and user intent
• The impact of review content and how Google is mining sentiment
• Dan’s take on “SEO bullets,” burrito ranking factors, and what really moves the needle

Whether you're in-house, agency-side, or thinking about your own SEO shop—this episode wraps the season with equal parts insight, strategy, and real talk.

🔔 Subscribe for more deep-dive SEO interviews from industry thought-leaders

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We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise content strategies that convert. We also explore the importance of empathy in SEO, particularly when leading teams and navigating cross-functional relationships. 

Plus, she opens up about managing life, work, and parenting during the COVID-19 pandemic.

🧵 In this episode:
• Jessica’s unique career path from science and front-end dev to SEO leadership
• Balancing technical acumen with storytelling and UX thinking
• Her experience building and mentoring high-performing SEO teams
• The role of empathy in cross-functional communication and implementation
• How to shift organizations away from “write first, optimize later” content habits
• The framework she uses to create content strategies that scale
• How COVID reshaped her work at NetSuite and redefined priorities
• What it’s like being a parent, leader, and strategist—all in the same day
• The importance of adaptability, flexibility, and trust when leading remote teams
• Her views on schema adoption, featured snippets, and optimizing for SERP visibility

This episode is a crash course in SEO leadership—packed with strategy, insights, and real-world lessons.

🔔 Subscribe for more insights from SEO leaders shaping the industry

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We discuss her experience leading a sold-out all-women conference just days before the COVID-19 lockdown, her take on representation in the industry, and why implementation is the hill she’ll die on. Her insights are candid, powerful, and exactly what this industry needs.

✨ In this episode:
• How Areej discovered SEO while studying computer engineering and business IT
• Her transition from Egypt to the UK—and how she adapted personally and professionally
• Agency vs. in-house SEO: what she prefers and why
• The story behind founding Women in Tech SEO and launching its global community
• How a tweet led to 1,000+ women joining a support network in under a year
• Building a diverse speaker lineup and encouraging first-time presenters
• Facing criticism for organizing a women-only conference—and why she kept going
• The role of empathy, relationships, and realistic expectations in driving SEO success
• Why focusing on fewer, high-impact technical recommendations leads to better implementation

Areej reminds us that the SEO community is stronger when it’s more inclusive—and better results come from deeper collaboration.

🔔 Subscribe if you’re passionate about women's representation in tech and SEO.

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We explore the early days of digital marketing, scaling a boutique agency, building the right team, and the philosophy behind effective SEO reporting. Plus, we touch on leadership during the COVID-19 crisis and how SEOs can sharpen their communication and insight-delivery skills.

🧠 In this episode:
• How Bill got started in SEO by selling CDs on eBay in 1996
• The founding and growth of Greenlane from consultancy to 15-person agency
• What makes a great hire: why passion and attitude matter more than credentials
• Bill’s experience teaching SEO at Philadelphia-area universities
• Challenges of reporting SEO results and building insight-driven dashboards
• Remote work, team collaboration, and culture-building in a hybrid agency
• How agencies stepped up to support employees during the COVID-19 pandemic
• The importance of structured data and site messaging during business disruptions
• Lessons learned from managing SEO within limited platforms and in-house teams

🔔 Subscribe if you love hearing from the people behind SEO success stories 

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Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital marketing. The conversation covers building client trust, agency life, COVID-era SEO challenges, and how empathy plays a central role in her strategy.

🎧 In this episode: 

• How Lily's tech family and music background shaped her SEO path
• Lessons from agency SEO and building client trust through quick wins
• Strategies for balancing technical SEO, content, and structured data
• Honest takes on COVID-19's impact on the industry and the human side of SEO
• Building authority, navigating client roadblocks, and giving back to small businesses
• Why empathy is the most underrated SEO skill—and how to develop it

🔔 Subscribe for deep conversations with the voices shaping the future of search.

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He also gets candid about his struggles breaking into the field, including the culture shock of moving from the UK to the US and the realities of being a Black professional in a predominantly white industry.

🎯 In this episode:
• From record label blogging to SEO executive
• Self-taught coding and learning SEO through side projects
• Working in PPC and finding SEO’s place in a paid ads company
• Culture shocks, accents, and assimilation in the US
• Diversity, privilege, and underrepresentation in SEO
• Building authority and voice on Twitter and within the SEO community

🔔 Subscribe for honest SEO journeys, real talk about industry culture, and lessons from the people shaping digital marketing.

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