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    <title>BuiltForward: AI and the Future of Construction</title>
    <description>BuiltForward explores how AI and other emerging technologies are reshaping construction. Host Jason Jacobs, a longtime entrepreneur and investor, learns in public through conversations with the operators, founders, and leaders driving that transformation. Together they dig into how organizations continuously adapt as technology evolves, what actually works on the ground, and where the biggest opportunities are emerging.</description>
    <copyright>BuiltForward, 2026.</copyright>
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    <pubDate>Tue, 29 Sep 2026 09:00:00 +0000</pubDate>
    <lastBuildDate>Tue, 29 Sep 2026 23:06:42 +0000</lastBuildDate>
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      <title>BuiltForward: AI and the Future of Construction</title>
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    <itunes:summary>BuiltForward explores how AI and other emerging technologies are reshaping construction. Host Jason Jacobs, a longtime entrepreneur and investor, learns in public through conversations with the operators, founders, and leaders driving that transformation. Together they dig into how organizations continuously adapt as technology evolves, what actually works on the ground, and where the biggest opportunities are emerging.</itunes:summary>
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      <itunes:name>BuiltForward, LLC</itunes:name>
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      <title>The Future of HVAC: Thalo Labs and Predictive Maintenance</title>
      <description><![CDATA[<p>Brendan Hermalyn is the founder and CEO of Thalo Labs, which builds connected technology that helps commercial HVAC contractors monitor equipment, diagnose problems, and identify potential failures before they happen.</p><p>In this episode, Jason and Brendan discuss how technology could transform HVAC from a reactive service business into a predictive one — and what that could mean for technician productivity, contractor margins, equipment manufacturers, and the future structure of the industry.</p><p><strong>Episode highlights:</strong></p><p><strong>02:00</strong> — What Thalo Labs does and why HVAC is ripe for change<br><strong>06:00</strong> — Why Brendan chose HVAC and the role of electrification<br><strong>12:00</strong> — Hundreds of millions of HVAC units vs. hundreds of thousands of technicians<br><strong>14:00</strong> — Why Thalo started with commercial HVAC maintenance<br><strong>17:00</strong> — How installation quality can make or break heat pump performance<br><strong>19:00</strong> — Why selling energy savings isn't necessarily the best way to sell new technology<br><strong>24:00</strong> — Moving from individual projects to fleet-wide HVAC monitoring<br><strong>27:00</strong> — Escaping "pilot hell" and getting contractors to adopt new technology<br><strong>31:00</strong> — Why a sensor needs to become a "robot technician," not just another source of data<br><strong>32:00</strong> — How an air conditioner actually works<br><strong>37:00</strong> — Predictive maintenance, first-time fix rates, and the future of HVAC service calls<br><strong>39:00</strong> — Could HVAC ultimately be sold as a service?<br><strong>41:00</strong> — The fragmented HVAC equipment landscape<br><strong>44:00</strong> — Why third-party technology can have an advantage over individual OEMs<br><strong>47:00</strong> — Vertical integration: could contractors start making their own equipment?<br><strong>50:00</strong> — How Thalo sells into a fragmented, relationship-driven industry<br><strong>53:00</strong> — The emergence of higher-margin, technology-enabled service businesses<br><strong>55:00</strong> — Private equity, innovation teams, and who actually adopts new technology<br><strong>58:00</strong> — What separates forward-thinking HVAC contractors from the rest<br><strong>1:01:00</strong> — Regulation, refrigerants, electrification, and what could accelerate adoption<br><strong>1:04:00</strong> — Why HVAC infrastructure is hiding in plain sight</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 29 Sep 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Brendan Hermalyn, Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/the-future-of-hvac-thalo-labs-and-predictive-maintenance-c3xsFD4E</link>
      <content:encoded><![CDATA[<p>Brendan Hermalyn is the founder and CEO of Thalo Labs, which builds connected technology that helps commercial HVAC contractors monitor equipment, diagnose problems, and identify potential failures before they happen.</p><p>In this episode, Jason and Brendan discuss how technology could transform HVAC from a reactive service business into a predictive one — and what that could mean for technician productivity, contractor margins, equipment manufacturers, and the future structure of the industry.</p><p><strong>Episode highlights:</strong></p><p><strong>02:00</strong> — What Thalo Labs does and why HVAC is ripe for change<br><strong>06:00</strong> — Why Brendan chose HVAC and the role of electrification<br><strong>12:00</strong> — Hundreds of millions of HVAC units vs. hundreds of thousands of technicians<br><strong>14:00</strong> — Why Thalo started with commercial HVAC maintenance<br><strong>17:00</strong> — How installation quality can make or break heat pump performance<br><strong>19:00</strong> — Why selling energy savings isn't necessarily the best way to sell new technology<br><strong>24:00</strong> — Moving from individual projects to fleet-wide HVAC monitoring<br><strong>27:00</strong> — Escaping "pilot hell" and getting contractors to adopt new technology<br><strong>31:00</strong> — Why a sensor needs to become a "robot technician," not just another source of data<br><strong>32:00</strong> — How an air conditioner actually works<br><strong>37:00</strong> — Predictive maintenance, first-time fix rates, and the future of HVAC service calls<br><strong>39:00</strong> — Could HVAC ultimately be sold as a service?<br><strong>41:00</strong> — The fragmented HVAC equipment landscape<br><strong>44:00</strong> — Why third-party technology can have an advantage over individual OEMs<br><strong>47:00</strong> — Vertical integration: could contractors start making their own equipment?<br><strong>50:00</strong> — How Thalo sells into a fragmented, relationship-driven industry<br><strong>53:00</strong> — The emergence of higher-margin, technology-enabled service businesses<br><strong>55:00</strong> — Private equity, innovation teams, and who actually adopts new technology<br><strong>58:00</strong> — What separates forward-thinking HVAC contractors from the rest<br><strong>1:01:00</strong> — Regulation, refrigerants, electrification, and what could accelerate adoption<br><strong>1:04:00</strong> — Why HVAC infrastructure is hiding in plain sight</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>The Future of HVAC: Thalo Labs and Predictive Maintenance</itunes:title>
      <itunes:author>Brendan Hermalyn, Jason Jacobs</itunes:author>
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      <itunes:summary>HVAC service has traditionally been reactive: something breaks, a customer calls, and a technician gets dispatched to figure out what went wrong.

Brendan Hermalyn, founder and CEO of Thalo Labs, believes that model is about to change.

Thalo builds connected sensors for commercial HVAC equipment that continuously monitor performance, diagnose problems, and help contractors identify potential failures before they happen.

In this episode, Brendan and Jason explore what happens when HVAC service becomes much more data-driven — from fewer emergency calls and higher first-time fix rates to more productive technicians and potentially much higher-margin service businesses.

They also discuss the fragmentation of the HVAC equipment market, why installation quality matters so much to heat pump performance, how technology could reshape the economics of HVAC contractors, vertical integration between equipment and service, and whether the industry ultimately moves toward selling heating and cooling as a service rather than selling equipment.</itunes:summary>
      <itunes:subtitle>HVAC service has traditionally been reactive: something breaks, a customer calls, and a technician gets dispatched to figure out what went wrong.

Brendan Hermalyn, founder and CEO of Thalo Labs, believes that model is about to change.

Thalo builds connected sensors for commercial HVAC equipment that continuously monitor performance, diagnose problems, and help contractors identify potential failures before they happen.

In this episode, Brendan and Jason explore what happens when HVAC service becomes much more data-driven — from fewer emergency calls and higher first-time fix rates to more productive technicians and potentially much higher-margin service businesses.

They also discuss the fragmentation of the HVAC equipment market, why installation quality matters so much to heat pump performance, how technology could reshape the economics of HVAC contractors, vertical integration between equipment and service, and whether the industry ultimately moves toward selling heating and cooling as a service rather than selling equipment.</itunes:subtitle>
      <itunes:keywords>startups, venture capital, construction, hvac</itunes:keywords>
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      <title>Build vs. Buy in the Age of AI - Longtime Construction CIO Rob Spencer on the Future of Construction Technology</title>
      <description><![CDATA[<p>Rob Spencer has spent more than 27 years inside construction companies, working his way from warehouse laborer to CIO and Chief Administrative Officer. He now runs BuiltTech Strategy Group, advising contractors on technology strategy, systems, AI and digital transformation.</p><p>In this conversation, we dig into how contractors should think about build vs. buy, why app fatigue is becoming a problem, where bespoke AI fits alongside established software platforms, and what it takes to turn employee experimentation with AI into dependable company-wide workflows.</p><p>We also get into data foundations, human-in-the-loop systems, shadow AI, technology budgets, and why Rob believes mid-sized contractors will increasingly need outside help to build and maintain custom AI tools.</p><p><strong>Episode Notes</strong></p><p>00:00 — Introduction<br>02:25 — Rob’s path from warehouse laborer to construction CIO<br>05:25 — What’s consistent across contractors — and what differs<br>08:25 — The acceleration of construction technology and growing app fatigue<br>10:35 — When contractors should buy software vs. build it themselves<br>14:30 — Getting the field involved in process and technology decisions<br>17:40 — Connecting technology investment to the top line and bottom line<br>20:25 — Leading edge vs. bleeding edge<br>23:25 — How Rob evaluates and pilots new construction technology<br>27:15 — What construction could look like 10 years from now<br>31:55 — How much contractors should spend on technology<br>33:30 — IT, innovation teams and frontline employees<br>37:40 — Where humans need to stay in the loop with AI<br>38:30 — Why the data foundation matters<br>43:00 — Shadow AI and the importance of governance<br>47:15 — Building an AI strategy around business objectives<br>50:45 — Giving employees freedom to experiment — with boundaries<br>53:45 — Turning an employee-built AI tool into a company-wide workflow<br>55:20 — Why construction may be heading toward fewer software vendors<br>57:15 — Where bespoke AI fits alongside the major platforms<br>59:15 — How AI changes the build-vs.-buy equation<br>1:00:40 — Who will build bespoke AI for mid-sized contractors?<br>1:01:50 — What does “AI-native contractor” actually mean?<br>1:03:45 — Rob’s new firm, BuiltTech Strategy Group<br>1:07:25 — How Rob assesses a contractor’s technology operation<br>1:09:30 — Repair, integrate or replace existing software?<br>1:11:00 — Using outside AI firms to build custom solutions<br>1:14:00 — Rob’s wish list for construction technology<br>1:16:00 — How contractors can get their data ready for AI<br>1:18:00 — Why owners should treat technology as part of delivering the project</p><p><strong>Learn more about Rob Spencer</strong></p><p>BuiltTech Strategy Group: <a rel="noopener noreferrer">builttechsg.com</a><br>LinkedIn: <a rel="noopener noreferrer">linkedin.com/in/spencer-robert/</a></p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 22 Sep 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Rob Spencer, Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/build-vs-buy-in-the-age-of-ai-longtime-construction-cio-rob-spencer-on-the-future-of-construction-technology-lUVlnrqI</link>
      <content:encoded><![CDATA[<p>Rob Spencer has spent more than 27 years inside construction companies, working his way from warehouse laborer to CIO and Chief Administrative Officer. He now runs BuiltTech Strategy Group, advising contractors on technology strategy, systems, AI and digital transformation.</p><p>In this conversation, we dig into how contractors should think about build vs. buy, why app fatigue is becoming a problem, where bespoke AI fits alongside established software platforms, and what it takes to turn employee experimentation with AI into dependable company-wide workflows.</p><p>We also get into data foundations, human-in-the-loop systems, shadow AI, technology budgets, and why Rob believes mid-sized contractors will increasingly need outside help to build and maintain custom AI tools.</p><p><strong>Episode Notes</strong></p><p>00:00 — Introduction<br>02:25 — Rob’s path from warehouse laborer to construction CIO<br>05:25 — What’s consistent across contractors — and what differs<br>08:25 — The acceleration of construction technology and growing app fatigue<br>10:35 — When contractors should buy software vs. build it themselves<br>14:30 — Getting the field involved in process and technology decisions<br>17:40 — Connecting technology investment to the top line and bottom line<br>20:25 — Leading edge vs. bleeding edge<br>23:25 — How Rob evaluates and pilots new construction technology<br>27:15 — What construction could look like 10 years from now<br>31:55 — How much contractors should spend on technology<br>33:30 — IT, innovation teams and frontline employees<br>37:40 — Where humans need to stay in the loop with AI<br>38:30 — Why the data foundation matters<br>43:00 — Shadow AI and the importance of governance<br>47:15 — Building an AI strategy around business objectives<br>50:45 — Giving employees freedom to experiment — with boundaries<br>53:45 — Turning an employee-built AI tool into a company-wide workflow<br>55:20 — Why construction may be heading toward fewer software vendors<br>57:15 — Where bespoke AI fits alongside the major platforms<br>59:15 — How AI changes the build-vs.-buy equation<br>1:00:40 — Who will build bespoke AI for mid-sized contractors?<br>1:01:50 — What does “AI-native contractor” actually mean?<br>1:03:45 — Rob’s new firm, BuiltTech Strategy Group<br>1:07:25 — How Rob assesses a contractor’s technology operation<br>1:09:30 — Repair, integrate or replace existing software?<br>1:11:00 — Using outside AI firms to build custom solutions<br>1:14:00 — Rob’s wish list for construction technology<br>1:16:00 — How contractors can get their data ready for AI<br>1:18:00 — Why owners should treat technology as part of delivering the project</p><p><strong>Learn more about Rob Spencer</strong></p><p>BuiltTech Strategy Group: <a rel="noopener noreferrer">builttechsg.com</a><br>LinkedIn: <a rel="noopener noreferrer">linkedin.com/in/spencer-robert/</a></p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>Build vs. Buy in the Age of AI - Longtime Construction CIO Rob Spencer on the Future of Construction Technology</itunes:title>
      <itunes:author>Rob Spencer, Jason Jacobs</itunes:author>
      <itunes:duration>01:22:10</itunes:duration>
      <itunes:summary>Rob Spencer has spent more than 27 years at the intersection of construction and technology, starting as a laborer in a warehouse and eventually serving as CIO and Chief Administrative Officer across several large contractors. Today, he runs BuiltTech Strategy Group, where he helps contractors figure out how technology fits into their businesses and where it can actually create value.

We get into when contractors should buy software versus build it themselves, where bespoke AI fits alongside systems like Procore and Sage, and how something an employee builds with AI can become a dependable company-wide workflow.

We also talk about app fatigue, shadow AI, data and governance, human-in-the-loop workflows, why mid-sized contractors may need outside help building custom AI tools, and what construction technology could look like five or ten years from now.</itunes:summary>
      <itunes:subtitle>Rob Spencer has spent more than 27 years at the intersection of construction and technology, starting as a laborer in a warehouse and eventually serving as CIO and Chief Administrative Officer across several large contractors. Today, he runs BuiltTech Strategy Group, where he helps contractors figure out how technology fits into their businesses and where it can actually create value.

We get into when contractors should buy software versus build it themselves, where bespoke AI fits alongside systems like Procore and Sage, and how something an employee builds with AI can become a dependable company-wide workflow.

We also talk about app fatigue, shadow AI, data and governance, human-in-the-loop workflows, why mid-sized contractors may need outside help building custom AI tools, and what construction technology could look like five or ten years from now.</itunes:subtitle>
      <itunes:keywords>startups, ai, contractors, construction, cio, transformation, software</itunes:keywords>
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      <title>Bridging Startup &amp; Industry: A Conversation with Ben Price of WND Ventures</title>
      <description><![CDATA[<p>Ben Price joins Jason to explain how WND Ventures - the venture arm of DPR Construction - connects startups with one of the country’s largest general contractors. WND helps emerging technology companies test their products on active DPR projects and may invest when those pilots demonstrate real value.</p><p>Ben breaks down how DPR evaluates new tools, balances internally developed technology with off-the-shelf solutions, and moves successful pilots toward broader adoption. They discuss WND’s strategic-first investment model, its work with Dusty Robotics, and the growing roles of AI, robotics, prefabrication, and automation in construction.</p><p>They also explore why the industry remains in the early innings of its technological transformation, how contractors can avoid chasing shiny objects, and what founders should understand before approaching a major construction company.</p><p><strong>In this epiosode:</strong></p><ul><li>How WND Ventures connects DPR with construction technology startups</li><li>Why WND often pilots a product before making an investment</li><li>What strategic success looks like beyond financial returns</li><li>DPR’s approach to internal innovation and project-level technology choices</li><li>How successful tools spread across a large construction organization</li><li>Where AI, robotics, automation, and prefabrication could have the greatest impact</li><li>How DPR evaluates pilots using qualitative feedback and measurable results</li><li>What founders need before approaching WND Ventures or another major contractor</li></ul><p><strong>Timestamps:</strong></p><p>00:00 – Introduction<br>02:20 – Ben’s path into venture capital and construction<br>07:20 – DPR Construction and the evolution of WND Ventures<br>12:00 – Piloting technology before investing<br>13:20 – How WND works with DPR’s internal innovation team<br>15:10 – Defining strategic success beyond financial returns<br>16:20 – Dusty Robotics as a model for adoption at scale<br>17:40 – Thesis-driven investing versus opportunistic deal flow<br>20:20 – Strategic fit for DPR versus broader market potential<br>31:20 – Building technology internally and spinning out new companies<br>34:00 – Closing the gap between off-the-shelf tools and individual AI workflows<br>35:20 – How new technology spreads across DPR projects<br>37:30 – Is construction technology saturated or still nascent?<br>39:50 – How AI could transform construction<br>41:20 – Robotics, automation, and the future construction workforce<br>43:30 – Avoiding shiny objects and scaling technology thoughtfully<br>45:20 – Building a more rigorous pilot and evaluation process<br>47:20 – WND’s areas of interest, from robotics to prefabrication<br>49:40 – Advice for founders who want to work with DPR and WND<br>51:30 – Closing thoughts</p><p><strong>Show notes:</strong></p><ul><li><a href="https://www.linkedin.com/in/ben-price-82706230" rel="noopener noreferrer">Ben Price on LinkedIn</a></li><li><a href="https://www.dpr.com/wnd-ventures" rel="noopener noreferrer">WND Ventures</a></li><li><a href="https://www.linkedin.com/company/wnd-ventures" rel="noopener noreferrer">WND Ventures on LinkedIn</a></li><li><a href="https://www.dpr.com/" rel="noopener noreferrer">DPR Construction</a></li><li><a href="https://www.dustyrobotics.com/" rel="noopener noreferrer">Dusty Robotics</a></li></ul>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 15 Sep 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Ben Price, Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/bridging-startup-industry-a-conversation-with-ben-price-of-wnd-ventures-19zG1K8G</link>
      <content:encoded><![CDATA[<p>Ben Price joins Jason to explain how WND Ventures - the venture arm of DPR Construction - connects startups with one of the country’s largest general contractors. WND helps emerging technology companies test their products on active DPR projects and may invest when those pilots demonstrate real value.</p><p>Ben breaks down how DPR evaluates new tools, balances internally developed technology with off-the-shelf solutions, and moves successful pilots toward broader adoption. They discuss WND’s strategic-first investment model, its work with Dusty Robotics, and the growing roles of AI, robotics, prefabrication, and automation in construction.</p><p>They also explore why the industry remains in the early innings of its technological transformation, how contractors can avoid chasing shiny objects, and what founders should understand before approaching a major construction company.</p><p><strong>In this epiosode:</strong></p><ul><li>How WND Ventures connects DPR with construction technology startups</li><li>Why WND often pilots a product before making an investment</li><li>What strategic success looks like beyond financial returns</li><li>DPR’s approach to internal innovation and project-level technology choices</li><li>How successful tools spread across a large construction organization</li><li>Where AI, robotics, automation, and prefabrication could have the greatest impact</li><li>How DPR evaluates pilots using qualitative feedback and measurable results</li><li>What founders need before approaching WND Ventures or another major contractor</li></ul><p><strong>Timestamps:</strong></p><p>00:00 – Introduction<br>02:20 – Ben’s path into venture capital and construction<br>07:20 – DPR Construction and the evolution of WND Ventures<br>12:00 – Piloting technology before investing<br>13:20 – How WND works with DPR’s internal innovation team<br>15:10 – Defining strategic success beyond financial returns<br>16:20 – Dusty Robotics as a model for adoption at scale<br>17:40 – Thesis-driven investing versus opportunistic deal flow<br>20:20 – Strategic fit for DPR versus broader market potential<br>31:20 – Building technology internally and spinning out new companies<br>34:00 – Closing the gap between off-the-shelf tools and individual AI workflows<br>35:20 – How new technology spreads across DPR projects<br>37:30 – Is construction technology saturated or still nascent?<br>39:50 – How AI could transform construction<br>41:20 – Robotics, automation, and the future construction workforce<br>43:30 – Avoiding shiny objects and scaling technology thoughtfully<br>45:20 – Building a more rigorous pilot and evaluation process<br>47:20 – WND’s areas of interest, from robotics to prefabrication<br>49:40 – Advice for founders who want to work with DPR and WND<br>51:30 – Closing thoughts</p><p><strong>Show notes:</strong></p><ul><li><a href="https://www.linkedin.com/in/ben-price-82706230" rel="noopener noreferrer">Ben Price on LinkedIn</a></li><li><a href="https://www.dpr.com/wnd-ventures" rel="noopener noreferrer">WND Ventures</a></li><li><a href="https://www.linkedin.com/company/wnd-ventures" rel="noopener noreferrer">WND Ventures on LinkedIn</a></li><li><a href="https://www.dpr.com/" rel="noopener noreferrer">DPR Construction</a></li><li><a href="https://www.dustyrobotics.com/" rel="noopener noreferrer">Dusty Robotics</a></li></ul>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>Bridging Startup &amp; Industry: A Conversation with Ben Price of WND Ventures</itunes:title>
      <itunes:author>Ben Price, Jason Jacobs</itunes:author>
      <itunes:duration>00:52:08</itunes:duration>
      <itunes:summary>Ben Price of WND Ventures joins Jason to discuss how one of the country’s largest general contractors approaches innovation. WND is the venture arm of DPR Construction, connecting startups with teams inside DPR to test emerging technologies on real projects - and, when those pilots succeed, potentially investing in the companies behind them.

Ben explains how DPR evaluates new tools, balances internally developed technology with off-the-shelf solutions, and separates genuine value from compelling demos. They also explore the potential of AI, robotics, and prefabrication, why construction’s technological transformation is still in its earliest innings, and what founders should know before approaching a major contractor.</itunes:summary>
      <itunes:subtitle>Ben Price of WND Ventures joins Jason to discuss how one of the country’s largest general contractors approaches innovation. WND is the venture arm of DPR Construction, connecting startups with teams inside DPR to test emerging technologies on real projects - and, when those pilots succeed, potentially investing in the companies behind them.

Ben explains how DPR evaluates new tools, balances internally developed technology with off-the-shelf solutions, and separates genuine value from compelling demos. They also explore the potential of AI, robotics, and prefabrication, why construction’s technological transformation is still in its earliest innings, and what founders should know before approaching a major contractor.</itunes:subtitle>
      <itunes:keywords>startups, ai, venture capital, construction, datacenters</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
    </item>
    <item>
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      <title>Building Better Construction Companies: Gregg Schoppman of FMI on Process, Productivity &amp; Operational Excellence</title>
      <description><![CDATA[<p>Gregg Schoppman is a Partner at FMI and leads the firm’s Operations practice, working with contractors to improve productivity, profitability, and operational performance.</p><p>In this episode, we dig into how contractors actually improve their businesses, why process change is so difficult, how knowledge and judgment get transferred across organizations, and where technology and AI fit.</p><p><strong>In this episode:</strong></p><p>00:00 — Introduction<br>03:42 — Gregg’s path to FMI<br>05:18 — What FMI’s operations practice does<br>08:16 — Why contractors call FMI<br>10:38 — The problem you see vs. the real problem<br>13:42 — How Gregg diagnoses operational problems<br>15:34 — Why technology doesn’t fix broken processes<br>17:24 — Best practices vs. a contractor’s unique DNA<br>21:29 — Getting buy-in from the field<br>26:06 — Learning by observing how the work actually gets done<br>30:15 — Fix the symptom or look at the whole business?<br>34:14 — Why AI is coming up more with contractors<br>36:52 — How mid-sized contractors should approach AI<br>40:32 — Will AI fundamentally change construction?<br>43:09 — How AI is changing FMI<br>45:32 — What construction could look like in 10 years</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 8 Sep 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Gregg Schoppman, Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/building-better-construction-companies-gregg-schoppman-of-fmi-on-process-productivity-operational-excellence-fk5XFDM_</link>
      <content:encoded><![CDATA[<p>Gregg Schoppman is a Partner at FMI and leads the firm’s Operations practice, working with contractors to improve productivity, profitability, and operational performance.</p><p>In this episode, we dig into how contractors actually improve their businesses, why process change is so difficult, how knowledge and judgment get transferred across organizations, and where technology and AI fit.</p><p><strong>In this episode:</strong></p><p>00:00 — Introduction<br>03:42 — Gregg’s path to FMI<br>05:18 — What FMI’s operations practice does<br>08:16 — Why contractors call FMI<br>10:38 — The problem you see vs. the real problem<br>13:42 — How Gregg diagnoses operational problems<br>15:34 — Why technology doesn’t fix broken processes<br>17:24 — Best practices vs. a contractor’s unique DNA<br>21:29 — Getting buy-in from the field<br>26:06 — Learning by observing how the work actually gets done<br>30:15 — Fix the symptom or look at the whole business?<br>34:14 — Why AI is coming up more with contractors<br>36:52 — How mid-sized contractors should approach AI<br>40:32 — Will AI fundamentally change construction?<br>43:09 — How AI is changing FMI<br>45:32 — What construction could look like in 10 years</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
      <enclosure length="46791448" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/30b1da4d-fcf0-4584-815a-3f25a4aba158/927083b4-400b-42b8-99a4-dce17dc2c10b/episodes/audio/group/f27fbf76-dfb6-4ef4-add2-9ea5eecb237c/group-item/aff2e7e5-e6bc-492c-b665-1bb7b61770b4/128_default_tc.mp3?aid=rss_feed&amp;feed=ClO8jACB"/>
      <itunes:title>Building Better Construction Companies: Gregg Schoppman of FMI on Process, Productivity &amp; Operational Excellence</itunes:title>
      <itunes:author>Gregg Schoppman, Jason Jacobs</itunes:author>
      <itunes:duration>00:48:44</itunes:duration>
      <itunes:summary>Gregg Schoppman is a Partner at FMI, where he leads the firm’s Operations practice and works with contractors across the country to improve productivity, profitability, and the way their businesses operate.

In this episode, we talk about what Gregg has learned from decades of working inside construction companies: why process improvement is so difficult, where contractors tend to get stuck, and how the best organizations turn the knowledge and judgment of their people into repeatable systems.

We also dig into the role technology and AI can play in that process, the danger of automating broken workflows, how contractors should think about standardization versus individual judgment, and what actually separates companies that continuously improve from those that struggle to change.

For anyone thinking about how to build a better-run construction company - and where technology fits into that equation - Gregg brings a deeply practical perspective shaped by years in the field and hundreds of contractor engagements.</itunes:summary>
      <itunes:subtitle>Gregg Schoppman is a Partner at FMI, where he leads the firm’s Operations practice and works with contractors across the country to improve productivity, profitability, and the way their businesses operate.

In this episode, we talk about what Gregg has learned from decades of working inside construction companies: why process improvement is so difficult, where contractors tend to get stuck, and how the best organizations turn the knowledge and judgment of their people into repeatable systems.

We also dig into the role technology and AI can play in that process, the danger of automating broken workflows, how contractors should think about standardization versus individual judgment, and what actually separates companies that continuously improve from those that struggle to change.

For anyone thinking about how to build a better-run construction company - and where technology fits into that equation - Gregg brings a deeply practical perspective shaped by years in the field and hundreds of contractor engagements.</itunes:subtitle>
      <itunes:keywords>operations, ai, contractors, construction, process improvement</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
    </item>
    <item>
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      <title>The Real Challenge of AI Transformation - Professor Jerry Kane</title>
      <description><![CDATA[<p>Professor Jerry Kane has spent more than a decade studying digital transformation and how organizations adapt to new technology. In this episode, we explore what AI transformation actually looks like inside an organization - and why Jerry believes the technology itself may be the easy part.</p>
<p>We discuss:</p>
<p>• Why AI transformation is fundamentally a people, workflow, and organizational challenge</p>
<p>• Why waiting for AI technology to stabilize could leave companies too far behind</p>
<p>• What Jerry is learning from teaching students to build and work with AI</p>
<p>• Why widespread AI adoption doesn't necessarily translate into meaningful business impact</p>
<p>• The difference between automating existing work and actually transforming how work gets done</p>
<p>• Why AI workflows are “grown,” not simply built</p>
<p>• Why the people who understand a company's workflows may be better positioned to drive AI transformation than outside technologists</p>
<p>• Jerry's concept of the “backward-deployed engineer”</p>
<p>• Why he is skeptical of the traditional forward-deployed engineering model for many companies</p>
<p>• What becomes valuable when the cost of building software continues to fall</p>
<p>• Why experimentation and organizational adaptability may become durable competitive advantages</p>
<p>• How AI is changing education and the skills students need to develop</p>
<p>• Why the organizations that win may not be the ones that pick the right AI tools, but the ones that become best at continuously adapting as the technology changes</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 1 Sep 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Jerry Kane, Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/the-real-challenge-of-ai-transformation-professor-jerry-kane-9i54cnqP</link>
      <content:encoded><![CDATA[<p>Professor Jerry Kane has spent more than a decade studying digital transformation and how organizations adapt to new technology. In this episode, we explore what AI transformation actually looks like inside an organization - and why Jerry believes the technology itself may be the easy part.</p>
<p>We discuss:</p>
<p>• Why AI transformation is fundamentally a people, workflow, and organizational challenge</p>
<p>• Why waiting for AI technology to stabilize could leave companies too far behind</p>
<p>• What Jerry is learning from teaching students to build and work with AI</p>
<p>• Why widespread AI adoption doesn't necessarily translate into meaningful business impact</p>
<p>• The difference between automating existing work and actually transforming how work gets done</p>
<p>• Why AI workflows are “grown,” not simply built</p>
<p>• Why the people who understand a company's workflows may be better positioned to drive AI transformation than outside technologists</p>
<p>• Jerry's concept of the “backward-deployed engineer”</p>
<p>• Why he is skeptical of the traditional forward-deployed engineering model for many companies</p>
<p>• What becomes valuable when the cost of building software continues to fall</p>
<p>• Why experimentation and organizational adaptability may become durable competitive advantages</p>
<p>• How AI is changing education and the skills students need to develop</p>
<p>• Why the organizations that win may not be the ones that pick the right AI tools, but the ones that become best at continuously adapting as the technology changes</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>The Real Challenge of AI Transformation - Professor Jerry Kane</itunes:title>
      <itunes:author>Jerry Kane, Jason Jacobs</itunes:author>
      <itunes:duration>01:04:34</itunes:duration>
      <itunes:summary>Professor Jerry Kane has spent more than a decade studying how organizations adapt to emerging technology. Now, he’s focused on AI - and why successful AI transformation has far more to do with people, workflows, and organizational adaptability than with choosing the right tools.

In this episode, Jerry and Jason discuss what he’s learning from both the classroom and his work with companies navigating AI adoption. They explore why AI workflows are “grown” rather than simply built, why the people who already understand how a business works may be best positioned to transform it, and why Jerry is skeptical that traditional forward-deployed engineering is the answer for every company.

They also dig into what happens as the cost of building software approaches zero, Jerry’s idea of the “backward-deployed engineer,” how education needs to change in an AI world, and why the companies that ultimately win may not be those that pick the best AI tools—but those that get best at continuously changing how they work.</itunes:summary>
      <itunes:subtitle>Professor Jerry Kane has spent more than a decade studying how organizations adapt to emerging technology. Now, he’s focused on AI - and why successful AI transformation has far more to do with people, workflows, and organizational adaptability than with choosing the right tools.

In this episode, Jerry and Jason discuss what he’s learning from both the classroom and his work with companies navigating AI adoption. They explore why AI workflows are “grown” rather than simply built, why the people who already understand how a business works may be best positioned to transform it, and why Jerry is skeptical that traditional forward-deployed engineering is the answer for every company.

They also dig into what happens as the cost of building software approaches zero, Jerry’s idea of the “backward-deployed engineer,” how education needs to change in an AI world, and why the companies that ultimately win may not be those that pick the best AI tools—but those that get best at continuously changing how they work.</itunes:subtitle>
      <itunes:keywords>ai, enterprise, education, process improvement, transformation</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
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      <title>Inside a 35-Person Elevator Contractor - Matt Pincus, Pincus Elevator</title>
      <description><![CDATA[<p>Matt Pincus is Owner of Pincus Elevator, a family-owned elevator contractor founded by his father in 1953.</p>
<p>In this episode, Matt takes us inside the day-to-day realities of running a specialty contracting business. His biggest constraint is skilled labor: elevator mechanics take years to develop, experienced people are difficult to hire, and simply adding headcount isn't an easy answer.</p>
<p>That makes productivity increasingly important. Matt describes the goal in concrete terms: if a job takes 200 labor hours today, how do you get it done in 150 with the same people, without sacrificing quality or safety?</p>
<p>We also discuss what happens when customers who once paid in 30–60 days start stretching toward 90–120, why Pincus brought in a fractional CFO, and how quickly that changed decisions around collections, forecasting, and hiring.</p>
<p>And we get into technology and AI: where Matt sees opportunities to improve the business, why contractors can know exactly where their inefficiencies are and still struggle to fix them, and what it would take for new technology to actually change how the work gets done.</p>
<p><strong>Topics include:</strong></p>
<p>The skilled labor constraint in the elevator industry</p>
<p>Why developing an elevator mechanic takes years</p>
<p>Productivity when you can't simply hire more people</p>
<p>The 200-hours-to-150-hours challenge</p>
<p>Cash flow and lengthening payment cycles</p>
<p>Bringing in a fractional CFO</p>
<p>Knowing your operational problems vs. actually fixing them</p>
<p>Technology adoption inside a specialty contractor</p>
<p>Where AI and automation could realistically help</p>
<p>Running a multi-generational family business</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 25 Aug 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Matt Pincus, Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/matt-pincus-draft-rM4Ho3sg</link>
      <content:encoded><![CDATA[<p>Matt Pincus is Owner of Pincus Elevator, a family-owned elevator contractor founded by his father in 1953.</p>
<p>In this episode, Matt takes us inside the day-to-day realities of running a specialty contracting business. His biggest constraint is skilled labor: elevator mechanics take years to develop, experienced people are difficult to hire, and simply adding headcount isn't an easy answer.</p>
<p>That makes productivity increasingly important. Matt describes the goal in concrete terms: if a job takes 200 labor hours today, how do you get it done in 150 with the same people, without sacrificing quality or safety?</p>
<p>We also discuss what happens when customers who once paid in 30–60 days start stretching toward 90–120, why Pincus brought in a fractional CFO, and how quickly that changed decisions around collections, forecasting, and hiring.</p>
<p>And we get into technology and AI: where Matt sees opportunities to improve the business, why contractors can know exactly where their inefficiencies are and still struggle to fix them, and what it would take for new technology to actually change how the work gets done.</p>
<p><strong>Topics include:</strong></p>
<p>The skilled labor constraint in the elevator industry</p>
<p>Why developing an elevator mechanic takes years</p>
<p>Productivity when you can't simply hire more people</p>
<p>The 200-hours-to-150-hours challenge</p>
<p>Cash flow and lengthening payment cycles</p>
<p>Bringing in a fractional CFO</p>
<p>Knowing your operational problems vs. actually fixing them</p>
<p>Technology adoption inside a specialty contractor</p>
<p>Where AI and automation could realistically help</p>
<p>Running a multi-generational family business</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>Inside a 35-Person Elevator Contractor - Matt Pincus, Pincus Elevator</itunes:title>
      <itunes:author>Matt Pincus, Jason Jacobs</itunes:author>
      <itunes:duration>01:24:28</itunes:duration>
      <itunes:summary>Matt Pincus, Owner of Pincus Elevator, joins BuiltForward for a candid look inside a 35-person specialty contractor. We talk skilled labor, cash flow, technology, and a deceptively simple operating goal: how do you take a job that requires 200 labor hours today and get it done in 150 with the same people?</itunes:summary>
      <itunes:subtitle>Matt Pincus, Owner of Pincus Elevator, joins BuiltForward for a candid look inside a 35-person specialty contractor. We talk skilled labor, cash flow, technology, and a deceptively simple operating goal: how do you take a job that requires 200 labor hours today and get it done in 150 with the same people?</itunes:subtitle>
      <itunes:keywords>elevator repair, small business, skilled labor, family business</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
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      <title>WorkHero: The AI Back Office for HVAC w/ Furman Haynes</title>
      <description><![CDATA[<p>BuiltForward host Jason Jacobs interviews Furman Haynes, co-founder and CEO of WorkHero, an “AI back office” for the smallest HVAC contractors - often one- to three-truck shops.</p>
<p>WorkHero takes 10–20 hours per week of admin like invoicing, permits, heat pump rebates, and other paperwork off contractors’ plates, using software plus expert office managers working inside the tools they already use, including ServiceTitan, Jobber, Housecall Pro, QuickBooks, and email.</p>
<p>Haynes shares his path from apprenticeship programs and trade immersion to identifying “admin inflation” as a key bottleneck to quality work and heat pump deployment, and explains why WorkHero started with people before automating workflows.</p>
<p>They discuss fragmented contractor data, trust and privacy, why WorkHero goes wide rather than solving a single workflow, job costing and price books, human-in-the-loop AI, the limits of automating broken processes, and what comes next—including better AI “computer use,” diagnostics innovation, and potential expansion into plumbing and electrical.</p>
<p>00:00 Show Intro and Guest<br>
 03:04 WorkHero in 60 Seconds<br>
 05:18 Origin Story in the Trades<br>
 08:22 People First, Not Software<br>
 11:39 Remote Work and Data Reality<br>
 15:09 AI vs. Incumbent Software<br>
 18:51 Subscription Model: Going Wide<br>
 21:22 Who WorkHero Serves<br>
 22:28 Workflow Bottlenecks Explained<br>
 28:07 Tool Stack Integrations<br>
 29:29 Expert Judgment Layer<br>
 33:44 Privacy and Data Sharing<br>
 36:19 Teach-to-Fish Debate<br>
 39:41 Fixing Broken Workflows<br>
 44:41 Automation and Jobs<br>
 48:30 Mission and Market Choice<br>
 52:00 Five-Year Vision<br>
 53:30 Industry Ten-Year Outlook<br>
 55:37 Expansion Beyond HVAC<br>
 57:03 AI Computer-Use Frontier<br>
 58:39 Closing Thoughts</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 18 Aug 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Jason Jacobs, Furman Haynes)</author>
      <link>https://builtforward.simplecast.com/episodes/workhero-the-ai-back-office-for-hvac-w-furman-haynes-ZPzntkD7</link>
      <content:encoded><![CDATA[<p>BuiltForward host Jason Jacobs interviews Furman Haynes, co-founder and CEO of WorkHero, an “AI back office” for the smallest HVAC contractors - often one- to three-truck shops.</p>
<p>WorkHero takes 10–20 hours per week of admin like invoicing, permits, heat pump rebates, and other paperwork off contractors’ plates, using software plus expert office managers working inside the tools they already use, including ServiceTitan, Jobber, Housecall Pro, QuickBooks, and email.</p>
<p>Haynes shares his path from apprenticeship programs and trade immersion to identifying “admin inflation” as a key bottleneck to quality work and heat pump deployment, and explains why WorkHero started with people before automating workflows.</p>
<p>They discuss fragmented contractor data, trust and privacy, why WorkHero goes wide rather than solving a single workflow, job costing and price books, human-in-the-loop AI, the limits of automating broken processes, and what comes next—including better AI “computer use,” diagnostics innovation, and potential expansion into plumbing and electrical.</p>
<p>00:00 Show Intro and Guest<br>
 03:04 WorkHero in 60 Seconds<br>
 05:18 Origin Story in the Trades<br>
 08:22 People First, Not Software<br>
 11:39 Remote Work and Data Reality<br>
 15:09 AI vs. Incumbent Software<br>
 18:51 Subscription Model: Going Wide<br>
 21:22 Who WorkHero Serves<br>
 22:28 Workflow Bottlenecks Explained<br>
 28:07 Tool Stack Integrations<br>
 29:29 Expert Judgment Layer<br>
 33:44 Privacy and Data Sharing<br>
 36:19 Teach-to-Fish Debate<br>
 39:41 Fixing Broken Workflows<br>
 44:41 Automation and Jobs<br>
 48:30 Mission and Market Choice<br>
 52:00 Five-Year Vision<br>
 53:30 Industry Ten-Year Outlook<br>
 55:37 Expansion Beyond HVAC<br>
 57:03 AI Computer-Use Frontier<br>
 58:39 Closing Thoughts</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>WorkHero: The AI Back Office for HVAC w/ Furman Haynes</itunes:title>
      <itunes:author>Jason Jacobs, Furman Haynes</itunes:author>
      <itunes:duration>01:00:04</itunes:duration>
      <itunes:summary>BuiltForward host Jason Jacobs sits down with Furman Haynes, co-founder and CEO of WorkHero, the AI-powered back office for small HVAC contractors.

Furman explains how WorkHero grew out of hundreds of conversations and ride-alongs with contractors, where he saw talented tradespeople spending nights and weekends buried in invoicing, permits, rebates, equipment registrations, and other administrative work.

Rather than start by building software, WorkHero began with experienced office managers doing the work fractionally. Over time, the company built software and AI around what it learned, creating a human-in-the-loop model that works across the systems contractors already use, including ServiceTitan, Housecall Pro, Jobber, QuickBooks, and email.

Jason and Furman discuss why paperwork becomes a bottleneck for small contractors, what AI can actually automate today, the challenge of maintaining automations as workflows change, trust and privacy, what happens to jobs as AI takes on more back-office work, and WorkHero’s broader mission to help independent contractors compete and grow.

They also explore what WorkHero’s model could mean beyond HVAC, including plumbing, electrical, and the rest of the skilled trades.</itunes:summary>
      <itunes:subtitle>BuiltForward host Jason Jacobs sits down with Furman Haynes, co-founder and CEO of WorkHero, the AI-powered back office for small HVAC contractors.

Furman explains how WorkHero grew out of hundreds of conversations and ride-alongs with contractors, where he saw talented tradespeople spending nights and weekends buried in invoicing, permits, rebates, equipment registrations, and other administrative work.

Rather than start by building software, WorkHero began with experienced office managers doing the work fractionally. Over time, the company built software and AI around what it learned, creating a human-in-the-loop model that works across the systems contractors already use, including ServiceTitan, Housecall Pro, Jobber, QuickBooks, and email.

Jason and Furman discuss why paperwork becomes a bottleneck for small contractors, what AI can actually automate today, the challenge of maintaining automations as workflows change, trust and privacy, what happens to jobs as AI takes on more back-office work, and WorkHero’s broader mission to help independent contractors compete and grow.

They also explore what WorkHero’s model could mean beyond HVAC, including plumbing, electrical, and the rest of the skilled trades.</itunes:subtitle>
      <itunes:keywords>ai, construction, small business, office manager, back office</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">60c01921-a008-4935-82d6-ce14ce226c65</guid>
      <title>The innovation team has no budget - Kevin Halter on how construction software actually gets bought</title>
      <description><![CDATA[<p>The innovation team is not the buyer.</p>
<p>The project is.</p>
<p>Kevin Halter has spent about 15 years figuring out how technology actually gets bought and adopted in construction. He led sales at PlanGrid as the company grew from roughly $5 million to $120 million in revenue before Autodesk acquired it for about $875 million, then spent six years helping combine those acquisitions into what became Autodesk Construction Cloud.</p>
<p>In this episode, Kevin explains why construction software companies so often sell to the wrong people. The innovation team may run the pilot, but it usually has “no budget, no authority to buy.” The real money sits closer to the project — with the people whose P&L, schedule, and bonus depend on getting the job done.</p>
<p>Kevin also tells the story of diligencing the drone market for Emergence Capital before its Series A investment in DroneDeploy. At the time, heavily funded Airware looked formidable. Years later, Airware was gone and DroneDeploy had taken over its office lease. We recorded this conversation the day after Procore announced its acquisition of DroneDeploy.</p>
<p>We get into:</p>
<p>• Why PlanGrid sent people into the field in hard hats and steel-toed boots instead of trying to understand construction over Zoom<br>
 • Why its product team kept removing buttons instead of adding features<br>
 • How to run structured pilots that can actually expand across a construction enterprise<br>
 • Why one successful project rarely translates automatically into an enterprise-wide rollout<br>
 • “Tier zero” contractors, their innovation teams and venture arms, and why they aren't representative of most of the industry<br>
 • Why the innovation team often has no budget — and how to find the money on the project P&L<br>
 • Why construction software companies need to integrate with competitors rather than trying to own the entire stack<br>
 • Why Kevin thinks too many startups are still building for the commercial GC<br>
 • Where he sees opportunity instead: the trades, civil, industrial, residential, and owners of capital projects<br>
 • Whether the big construction platforms should become more “headless” and let AI-native products sit on top of them<br>
 • Who should actually be worried about AI and automation — and why Kevin thinks it isn't the skilled trades<br>
 • Why owners ultimately buy certainty of cost and certainty of schedule<br>
 • The labor shortage, retirement wave, and data-center boom reshaping the industry<br>
 • How construction can become a career people actively choose<br>
 • What Kevin makes of private equity rolling up MEP contractors - and why he says, “I don't love it. I don't love it. And I don't know how that ends.”</p>
<p>We also go back to Kevin's path into construction: from engineering at Tufts and healthcare sales at Pfizer to founding an equipment-rental marketplace in 2012, joining PlanGrid, and ultimately spending his career helping construction technology companies figure out how to reach the people doing the work.</p>
<p>00:00 Show kickoff<br>
 02:05 Welcome<br>
 04:55 Engineer, Pfizer, and starting Getable<br>
 09:40 Kevin Spain and the drone diligence<br>
 11:35 Airware's $100 million and the drone wars<br>
 12:45 DroneDeploy takes over the competitor's lease<br>
 15:30 Joining PlanGrid<br>
 18:15 Venture money, boards, and how much to raise<br>
 22:15 Labor shortage, retirements, and data centers<br>
 25:10 Get off Zoom<br>
 29:00 COVID, customer tours, and in-person selling<br>
 32:25 Team composition and solution engineers<br>
 35:15 Structured pilots and land-and-expand<br>
 39:10 In-house innovation teams<br>
 40:35 Tier zero<br>
 41:40 The innovation team has no budget<br>
 43:05 Point tools, services, and integration<br>
 47:55 Stop building for the commercial GC<br>
 49:50 Sustaining versus disruptive innovation<br>
 52:45 Start where the market is underserved<br>
 55:30 Consolidation, M&A, and going headless<br>
 1:00:45 Who should be afraid of automation<br>
 1:01:55 Permitting, zoning, and the cost of building<br>
 1:04:15 Owners buy certainty<br>
 1:09:20 Making construction a career people choose<br>
 1:14:05 PE money and the MEP roll-ups<br>
 1:19:35 Ten years out<br>
 1:26:10 What Kevin advises on now</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 11 Aug 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Kevin Halter, Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/the-innovation-team-has-no-budget-kevin-halter-on-how-construction-software-actually-gets-bought-RkWAd8Qb</link>
      <content:encoded><![CDATA[<p>The innovation team is not the buyer.</p>
<p>The project is.</p>
<p>Kevin Halter has spent about 15 years figuring out how technology actually gets bought and adopted in construction. He led sales at PlanGrid as the company grew from roughly $5 million to $120 million in revenue before Autodesk acquired it for about $875 million, then spent six years helping combine those acquisitions into what became Autodesk Construction Cloud.</p>
<p>In this episode, Kevin explains why construction software companies so often sell to the wrong people. The innovation team may run the pilot, but it usually has “no budget, no authority to buy.” The real money sits closer to the project — with the people whose P&L, schedule, and bonus depend on getting the job done.</p>
<p>Kevin also tells the story of diligencing the drone market for Emergence Capital before its Series A investment in DroneDeploy. At the time, heavily funded Airware looked formidable. Years later, Airware was gone and DroneDeploy had taken over its office lease. We recorded this conversation the day after Procore announced its acquisition of DroneDeploy.</p>
<p>We get into:</p>
<p>• Why PlanGrid sent people into the field in hard hats and steel-toed boots instead of trying to understand construction over Zoom<br>
 • Why its product team kept removing buttons instead of adding features<br>
 • How to run structured pilots that can actually expand across a construction enterprise<br>
 • Why one successful project rarely translates automatically into an enterprise-wide rollout<br>
 • “Tier zero” contractors, their innovation teams and venture arms, and why they aren't representative of most of the industry<br>
 • Why the innovation team often has no budget — and how to find the money on the project P&L<br>
 • Why construction software companies need to integrate with competitors rather than trying to own the entire stack<br>
 • Why Kevin thinks too many startups are still building for the commercial GC<br>
 • Where he sees opportunity instead: the trades, civil, industrial, residential, and owners of capital projects<br>
 • Whether the big construction platforms should become more “headless” and let AI-native products sit on top of them<br>
 • Who should actually be worried about AI and automation — and why Kevin thinks it isn't the skilled trades<br>
 • Why owners ultimately buy certainty of cost and certainty of schedule<br>
 • The labor shortage, retirement wave, and data-center boom reshaping the industry<br>
 • How construction can become a career people actively choose<br>
 • What Kevin makes of private equity rolling up MEP contractors - and why he says, “I don't love it. I don't love it. And I don't know how that ends.”</p>
<p>We also go back to Kevin's path into construction: from engineering at Tufts and healthcare sales at Pfizer to founding an equipment-rental marketplace in 2012, joining PlanGrid, and ultimately spending his career helping construction technology companies figure out how to reach the people doing the work.</p>
<p>00:00 Show kickoff<br>
 02:05 Welcome<br>
 04:55 Engineer, Pfizer, and starting Getable<br>
 09:40 Kevin Spain and the drone diligence<br>
 11:35 Airware's $100 million and the drone wars<br>
 12:45 DroneDeploy takes over the competitor's lease<br>
 15:30 Joining PlanGrid<br>
 18:15 Venture money, boards, and how much to raise<br>
 22:15 Labor shortage, retirements, and data centers<br>
 25:10 Get off Zoom<br>
 29:00 COVID, customer tours, and in-person selling<br>
 32:25 Team composition and solution engineers<br>
 35:15 Structured pilots and land-and-expand<br>
 39:10 In-house innovation teams<br>
 40:35 Tier zero<br>
 41:40 The innovation team has no budget<br>
 43:05 Point tools, services, and integration<br>
 47:55 Stop building for the commercial GC<br>
 49:50 Sustaining versus disruptive innovation<br>
 52:45 Start where the market is underserved<br>
 55:30 Consolidation, M&A, and going headless<br>
 1:00:45 Who should be afraid of automation<br>
 1:01:55 Permitting, zoning, and the cost of building<br>
 1:04:15 Owners buy certainty<br>
 1:09:20 Making construction a career people choose<br>
 1:14:05 PE money and the MEP roll-ups<br>
 1:19:35 Ten years out<br>
 1:26:10 What Kevin advises on now</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>The innovation team has no budget - Kevin Halter on how construction software actually gets bought</itunes:title>
      <itunes:author>Kevin Halter, Jason Jacobs</itunes:author>
      <itunes:duration>01:30:15</itunes:duration>
      <itunes:summary>Kevin Halter has spent about 15 years figuring out how technology actually gets bought in construction. He led sales at PlanGrid as the company grew from roughly $5 million to $120 million in revenue before its $875 million acquisition by Autodesk, then spent six years helping build what became Autodesk Construction Cloud.

In this episode, Kevin explains why construction software companies so often sell to the wrong people. The innovation team may run the pilot, but it usually has “no budget, no authority to buy.” The real buyer is often much closer to the project — the superintendent or project executive whose P&amp;L and bonus depend on delivering the job.

We get into why PlanGrid won by obsessing over the field, how to structure pilots that can actually expand across an enterprise, why integrations matter more than founders think, and where Kevin believes the biggest opportunities remain outside the commercial GC. He also tells the inside story of diligencing DroneDeploy’s Series A, why he thinks skilled tradespeople have little to fear from AI, and what he makes of the wave of private equity rolling up MEP contractors.</itunes:summary>
      <itunes:subtitle>Kevin Halter has spent about 15 years figuring out how technology actually gets bought in construction. He led sales at PlanGrid as the company grew from roughly $5 million to $120 million in revenue before its $875 million acquisition by Autodesk, then spent six years helping build what became Autodesk Construction Cloud.

In this episode, Kevin explains why construction software companies so often sell to the wrong people. The innovation team may run the pilot, but it usually has “no budget, no authority to buy.” The real buyer is often much closer to the project — the superintendent or project executive whose P&amp;L and bonus depend on delivering the job.

We get into why PlanGrid won by obsessing over the field, how to structure pilots that can actually expand across an enterprise, why integrations matter more than founders think, and where Kevin believes the biggest opportunities remain outside the commercial GC. He also tells the inside story of diligencing DroneDeploy’s Series A, why he thinks skilled tradespeople have little to fear from AI, and what he makes of the wave of private equity rolling up MEP contractors.</itunes:subtitle>
      <itunes:keywords>startups, construction, software, technology</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">53f22a5b-5a3f-46a5-9f41-1fce57a073f3</guid>
      <title>&quot;Construction Supply Chains Are Starving&quot; - Guy Saxelby of Earlytrade on Cash Flow, Risk, and Getting Subcontractors Paid</title>
      <description><![CDATA[<p>Construction has more bankruptcies than any other sector. Almost none of them are about bad building.</p>
<p>Guy Saxelby is the co-founder and CEO of Earlytrade, a marketplace that lets subcontractors get paid early on invoices that have already been approved. The sub names a discount, the general contractor pays out of its own idle cash and earns a return on money that was sitting in a money market fund, and no lender sits in the middle. He started the company in Sydney in 2018 after late payments in one of his own businesses cost him employees, went all in on construction in 2023, and moved his family to Denver to build the US business.</p>
<p>The arithmetic underneath it is the part that stayed with me. A subcontractor pays their crew every seven to fourteen days. They buy materials sixty days before the project starts. They do the work. Then they wait sixty to ninety days for the invoice. Who's funding that?</p>
<p>We get into:</p>
<ul>
 <li>Why construction has more bankruptcies than any other sector, and why they're almost all cash flow</li>
 <li>Pay-when-paid, and why "risk falls down the hill" from owner to GC to sub</li>
 <li>How the marketplace actually works, and why it isn't factoring</li>
 <li>Why the subs using it most are the ones growing, not the ones failing</li>
 <li>Why a good general contractor says no to more work than it takes on</li>
 <li>What's different about the US market: no regulated payment terms, and a private sector that dominates</li>
 <li>Why the big ERPs haven't simply built this themselves</li>
 <li>Breaking in as an outsider: "Who are you? You're a foreigner, and you're not from construction"</li>
 <li>Fifty-one sets of state rules, and why changing construction's legal plumbing is a fool's errand</li>
 <li>Designing something non-invasive: a financial benefit without being a financial product</li>
 <li>Where private equity actually makes its money in construction, and why it's rarer than people assume</li>
 <li>AI agents as a growth play rather than an efficiency play</li>
 <li>Ten years out: robotics, and the data-portability problem that matters more</li>
</ul>
<p>Links: Earlytrade - <a href="https://earlytrade.com" rel="noopener noreferrer">https://earlytrade.com</a> | Guy Saxelby on LinkedIn - <a href="https://www.linkedin.com/in/guy-saxelby/" rel="noopener noreferrer">https://www.linkedin.com/in/guy-saxelby/</a></p>
<p>00:00 Show kickoff </p>
<p>00:24 Meet Guy Saxelby </p>
<p>03:19 What Earlytrade is, and how it started in Sydney </p>
<p>04:53 How COVID pulled the company into construction </p>
<p>06:02 Why Denver </p>
<p>08:01 Australia versus the US on payment terms </p>
<p>10:43 Construction supply chains are starving </p>
<p>11:16 Risk falls down the hill </p>
<p>12:15 Pay when paid </p>
<p>13:36 How the marketplace actually works </p>
<p>14:56 Dynamic discounting versus a fixed rate </p>
<p>16:42 Selling to the GC, serving the sub </p>
<p>17:13 The pitch to a general contractor </p>
<p>18:21 Is it only for desperate subs? </p>
<p>19:26 The sub's cash cycle </p>
<p>21:01 Why good GCs say no to work </p>
<p>21:53 The ideal customer profile </p>
<p>26:00 Sitting on top of the ERP </p>
<p>27:41 Objections and misconceptions </p>
<p>30:26 Why the ERPs haven't copied it </p>
<p>34:50 "Who are you? You're a foreigner" </p>
<p>38:18 Change the system or design around it </p>
<p>39:44 Fifty-one sets of rules and a fool's errand </p>
<p>44:33 Private equity in construction 4</p>
<p>6:59 The $10M wall and venture in contech </p>
<p>50:54 AI at EarlyTrade </p>
<p>55:04 Ten years out </p>
<p>58:11 The ten-year vision for Earlytrade </p>
<p>59:57 Who Guy wants to hear from </p>
<p>1:00:47 Scared money don't make money</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 4 Aug 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Jason Jacobs, Guy Saxelby)</author>
      <link>https://builtforward.simplecast.com/episodes/construction-supply-chains-are-starving-guy-saxelby-of-earlytrade-on-cash-flow-risk-and-getting-subcontractors-paid-_ImW9suM</link>
      <content:encoded><![CDATA[<p>Construction has more bankruptcies than any other sector. Almost none of them are about bad building.</p>
<p>Guy Saxelby is the co-founder and CEO of Earlytrade, a marketplace that lets subcontractors get paid early on invoices that have already been approved. The sub names a discount, the general contractor pays out of its own idle cash and earns a return on money that was sitting in a money market fund, and no lender sits in the middle. He started the company in Sydney in 2018 after late payments in one of his own businesses cost him employees, went all in on construction in 2023, and moved his family to Denver to build the US business.</p>
<p>The arithmetic underneath it is the part that stayed with me. A subcontractor pays their crew every seven to fourteen days. They buy materials sixty days before the project starts. They do the work. Then they wait sixty to ninety days for the invoice. Who's funding that?</p>
<p>We get into:</p>
<ul>
 <li>Why construction has more bankruptcies than any other sector, and why they're almost all cash flow</li>
 <li>Pay-when-paid, and why "risk falls down the hill" from owner to GC to sub</li>
 <li>How the marketplace actually works, and why it isn't factoring</li>
 <li>Why the subs using it most are the ones growing, not the ones failing</li>
 <li>Why a good general contractor says no to more work than it takes on</li>
 <li>What's different about the US market: no regulated payment terms, and a private sector that dominates</li>
 <li>Why the big ERPs haven't simply built this themselves</li>
 <li>Breaking in as an outsider: "Who are you? You're a foreigner, and you're not from construction"</li>
 <li>Fifty-one sets of state rules, and why changing construction's legal plumbing is a fool's errand</li>
 <li>Designing something non-invasive: a financial benefit without being a financial product</li>
 <li>Where private equity actually makes its money in construction, and why it's rarer than people assume</li>
 <li>AI agents as a growth play rather than an efficiency play</li>
 <li>Ten years out: robotics, and the data-portability problem that matters more</li>
</ul>
<p>Links: Earlytrade - <a href="https://earlytrade.com" rel="noopener noreferrer">https://earlytrade.com</a> | Guy Saxelby on LinkedIn - <a href="https://www.linkedin.com/in/guy-saxelby/" rel="noopener noreferrer">https://www.linkedin.com/in/guy-saxelby/</a></p>
<p>00:00 Show kickoff </p>
<p>00:24 Meet Guy Saxelby </p>
<p>03:19 What Earlytrade is, and how it started in Sydney </p>
<p>04:53 How COVID pulled the company into construction </p>
<p>06:02 Why Denver </p>
<p>08:01 Australia versus the US on payment terms </p>
<p>10:43 Construction supply chains are starving </p>
<p>11:16 Risk falls down the hill </p>
<p>12:15 Pay when paid </p>
<p>13:36 How the marketplace actually works </p>
<p>14:56 Dynamic discounting versus a fixed rate </p>
<p>16:42 Selling to the GC, serving the sub </p>
<p>17:13 The pitch to a general contractor </p>
<p>18:21 Is it only for desperate subs? </p>
<p>19:26 The sub's cash cycle </p>
<p>21:01 Why good GCs say no to work </p>
<p>21:53 The ideal customer profile </p>
<p>26:00 Sitting on top of the ERP </p>
<p>27:41 Objections and misconceptions </p>
<p>30:26 Why the ERPs haven't copied it </p>
<p>34:50 "Who are you? You're a foreigner" </p>
<p>38:18 Change the system or design around it </p>
<p>39:44 Fifty-one sets of rules and a fool's errand </p>
<p>44:33 Private equity in construction 4</p>
<p>6:59 The $10M wall and venture in contech </p>
<p>50:54 AI at EarlyTrade </p>
<p>55:04 Ten years out </p>
<p>58:11 The ten-year vision for Earlytrade </p>
<p>59:57 Who Guy wants to hear from </p>
<p>1:00:47 Scared money don't make money</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>&quot;Construction Supply Chains Are Starving&quot; - Guy Saxelby of Earlytrade on Cash Flow, Risk, and Getting Subcontractors Paid</itunes:title>
      <itunes:author>Jason Jacobs, Guy Saxelby</itunes:author>
      <itunes:duration>01:01:36</itunes:duration>
      <itunes:summary>Guy Saxelby co-founded EarlyTrade in Sydney in 2018 after late payments inside one of his own businesses cost him employees. What began as an early-payment marketplace for large Australian enterprises found construction during COVID, and in 2023 Guy made the industry the company&apos;s sole focus.

The model is unusual. Subcontractors offer a discount of their own choosing on invoices that have already been approved. General contractors pay early using their own idle cash, earn the discount as a return, and no lender sits in the middle. Since inception, the platform has processed roughly $10 billion of invoices across more than 200,000 subcontractors.

In this conversation, Guy and I unpack why construction has more bankruptcies than any other industry - and why cash flow is usually the culprit rather than bad building. We talk about pay-when-paid, how risk gets pushed down the supply chain, what a subcontractor&apos;s cash cycle actually looks like, why good general contractors say no to more work than they take on, why the large ERPs haven&apos;t simply built this themselves, how an outsider with an Australian accent earned credibility in one of the industry&apos;s most relationship-driven markets, and why Guy believes changing construction&apos;s legal plumbing is a fool&apos;s errand.</itunes:summary>
      <itunes:subtitle>Guy Saxelby co-founded EarlyTrade in Sydney in 2018 after late payments inside one of his own businesses cost him employees. What began as an early-payment marketplace for large Australian enterprises found construction during COVID, and in 2023 Guy made the industry the company&apos;s sole focus.

The model is unusual. Subcontractors offer a discount of their own choosing on invoices that have already been approved. General contractors pay early using their own idle cash, earn the discount as a return, and no lender sits in the middle. Since inception, the platform has processed roughly $10 billion of invoices across more than 200,000 subcontractors.

In this conversation, Guy and I unpack why construction has more bankruptcies than any other industry - and why cash flow is usually the culprit rather than bad building. We talk about pay-when-paid, how risk gets pushed down the supply chain, what a subcontractor&apos;s cash cycle actually looks like, why good general contractors say no to more work than they take on, why the large ERPs haven&apos;t simply built this themselves, how an outsider with an Australian accent earned credibility in one of the industry&apos;s most relationship-driven markets, and why Guy believes changing construction&apos;s legal plumbing is a fool&apos;s errand.</itunes:subtitle>
      <itunes:keywords>payments, construction, startup, cashflow</itunes:keywords>
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      <title>The Equipment Is Not the System - Ed Smith of Amply Energy on Building Better HVAC Businesses</title>
      <description><![CDATA[<p>Ed Smith ran Wayfair's Canada business to nearly a billion dollars in revenue. Then he spent a year installing heat pumps - and learned firsthand why there's no such thing as a nationwide home-retrofit contractor: the equipment is not the system. The system is what a good contractor custom-manufactures on site, home by home.</p>
<p>Ed is co-founder and co-CEO of Amply Energy, a software company helping residential HVAC contractors size, design, and sell heat pump systems - built on "Goldilocks" sizing and LiDAR-based home scanning and digital twins, replacing the outdated design tools (and finger-in-the-air rules of thumb) the incumbents left behind. He and co-founder Erik Fitz started Amply as a whole-home electrification contractor before pivoting to the software they'd built for themselves.</p>
<p>We get into:</p>
<ul>
 <li>Why heat pumps perform best when they're "Goldilocks" sized — and why square-footage sizing fails</li>
 <li>The pivot from installs to software, and why residential retrofits resist scale</li>
 <li>Amply's ideal customer: family-owned, heat-pump-forward, quality-focused, tech-forward shops</li>
 <li>Growing nationwide, fully remote, with no outside capital and zero ad spend — word of mouth, partners, and The Heat Pump Podcast</li>
 <li>Ed's skepticism of private-equity roll-ups and "box swapping"</li>
 <li>The long-term vision: whole-home electrification design and contractor "mixed groups" for peer learning</li>
 <li>AI at Amply: heavy internal use, ROI-focused, cautious on core product logic</li>
</ul>
<p>Links: Amply Energy - <a href="https://amply.energy" rel="noopener noreferrer">https://amply.energy</a> | The Heat Pump Podcast - <a href="https://podcasts.apple.com/us/podcast/the-heat-pump-podcast/id1747806243" rel="noopener noreferrer">https://podcasts.apple.com/us/podcast/the-heat-pump-podcast/id1747806243</a> | National Comfort Institute - <a href="https://www.nationalcomfortinstitute.com/" rel="noopener noreferrer">https://www.nationalcomfortinstitute.com/</a></p>
<p>BuiltForward explores where construction is heading over the next decade — and how AI and other emerging technologies will and won't transform the industry. If this was useful, share it with someone building in the industry and follow the show so you don't miss what's next.</p>
<p>00:00 Show kickoff<br>
 00:24 Meet Ed Smith<br>
 02:15 What Amply does<br>
 03:08 Do heat pumps work<br>
 05:13 From installs to software<br>
 09:06 Why contracting won't scale<br>
 12:10 Private equity rollups<br>
 14:55 Ideal customer and channels<br>
 17:49 Moat and AI reality check<br>
 19:51 What Amply replaces<br>
 21:59 Nationwide go to market<br>
 23:47 Acquisition philosophy<br>
 26:40 Residential vs commercial HVAC<br>
 28:02 Defining the ideal customer<br>
 28:39 Electrification contractor vision<br>
 30:34 Software gaps in the stack<br>
 31:47 Bootstrapping vs competition<br>
 32:49 Pigs and chickens parable<br>
 33:48 Dr. Seuss and constraints<br>
 35:57 Customer community mixed groups<br>
 40:53 Remote team and culture<br>
 44:18 AI use and ROI reality<br>
 47:41 AI future in construction<br>
 49:50 Closing plugs and farewell</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 09:00:00 +0000</pubDate>
      <author>jason@builtforward.ai (Ed Smith, Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/ed-smith-WSbDcQUs</link>
      <content:encoded><![CDATA[<p>Ed Smith ran Wayfair's Canada business to nearly a billion dollars in revenue. Then he spent a year installing heat pumps - and learned firsthand why there's no such thing as a nationwide home-retrofit contractor: the equipment is not the system. The system is what a good contractor custom-manufactures on site, home by home.</p>
<p>Ed is co-founder and co-CEO of Amply Energy, a software company helping residential HVAC contractors size, design, and sell heat pump systems - built on "Goldilocks" sizing and LiDAR-based home scanning and digital twins, replacing the outdated design tools (and finger-in-the-air rules of thumb) the incumbents left behind. He and co-founder Erik Fitz started Amply as a whole-home electrification contractor before pivoting to the software they'd built for themselves.</p>
<p>We get into:</p>
<ul>
 <li>Why heat pumps perform best when they're "Goldilocks" sized — and why square-footage sizing fails</li>
 <li>The pivot from installs to software, and why residential retrofits resist scale</li>
 <li>Amply's ideal customer: family-owned, heat-pump-forward, quality-focused, tech-forward shops</li>
 <li>Growing nationwide, fully remote, with no outside capital and zero ad spend — word of mouth, partners, and The Heat Pump Podcast</li>
 <li>Ed's skepticism of private-equity roll-ups and "box swapping"</li>
 <li>The long-term vision: whole-home electrification design and contractor "mixed groups" for peer learning</li>
 <li>AI at Amply: heavy internal use, ROI-focused, cautious on core product logic</li>
</ul>
<p>Links: Amply Energy - <a href="https://amply.energy" rel="noopener noreferrer">https://amply.energy</a> | The Heat Pump Podcast - <a href="https://podcasts.apple.com/us/podcast/the-heat-pump-podcast/id1747806243" rel="noopener noreferrer">https://podcasts.apple.com/us/podcast/the-heat-pump-podcast/id1747806243</a> | National Comfort Institute - <a href="https://www.nationalcomfortinstitute.com/" rel="noopener noreferrer">https://www.nationalcomfortinstitute.com/</a></p>
<p>BuiltForward explores where construction is heading over the next decade — and how AI and other emerging technologies will and won't transform the industry. If this was useful, share it with someone building in the industry and follow the show so you don't miss what's next.</p>
<p>00:00 Show kickoff<br>
 00:24 Meet Ed Smith<br>
 02:15 What Amply does<br>
 03:08 Do heat pumps work<br>
 05:13 From installs to software<br>
 09:06 Why contracting won't scale<br>
 12:10 Private equity rollups<br>
 14:55 Ideal customer and channels<br>
 17:49 Moat and AI reality check<br>
 19:51 What Amply replaces<br>
 21:59 Nationwide go to market<br>
 23:47 Acquisition philosophy<br>
 26:40 Residential vs commercial HVAC<br>
 28:02 Defining the ideal customer<br>
 28:39 Electrification contractor vision<br>
 30:34 Software gaps in the stack<br>
 31:47 Bootstrapping vs competition<br>
 32:49 Pigs and chickens parable<br>
 33:48 Dr. Seuss and constraints<br>
 35:57 Customer community mixed groups<br>
 40:53 Remote team and culture<br>
 44:18 AI use and ROI reality<br>
 47:41 AI future in construction<br>
 49:50 Closing plugs and farewell</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>The Equipment Is Not the System - Ed Smith of Amply Energy on Building Better HVAC Businesses</itunes:title>
      <itunes:author>Ed Smith, Jason Jacobs</itunes:author>
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      <itunes:summary>Ed Smith ran Wayfair&apos;s Canada business to nearly a billion dollars in revenue — then spent a year installing heat pumps and concluded the installation business couldn&apos;t scale, because every home retrofit is a custom manufacturing job. Now co-founder and co-CEO of Amply Energy, he builds software that helps residential HVAC contractors size, design, and sell &quot;Goldilocks&quot;-sized heat pump systems using LiDAR-based home scanning and digital twins. Ed and Jason get into the pivot from installs to software, the family-owned, heat-pump-forward contractors Amply serves, growing nationwide with no outside capital and zero ad spend, Ed&apos;s skepticism of private-equity &quot;box swapping,&quot; the long-term vision for whole-home electrification design and contractor &quot;mixed groups,&quot; and a cautious, ROI-focused approach to AI centered on internal productivity rather than core product logic.</itunes:summary>
      <itunes:subtitle>Ed Smith ran Wayfair&apos;s Canada business to nearly a billion dollars in revenue — then spent a year installing heat pumps and concluded the installation business couldn&apos;t scale, because every home retrofit is a custom manufacturing job. Now co-founder and co-CEO of Amply Energy, he builds software that helps residential HVAC contractors size, design, and sell &quot;Goldilocks&quot;-sized heat pump systems using LiDAR-based home scanning and digital twins. Ed and Jason get into the pivot from installs to software, the family-owned, heat-pump-forward contractors Amply serves, growing nationwide with no outside capital and zero ad spend, Ed&apos;s skepticism of private-equity &quot;box swapping,&quot; the long-term vision for whole-home electrification design and contractor &quot;mixed groups,&quot; and a cautious, ROI-focused approach to AI centered on internal productivity rather than core product logic.</itunes:subtitle>
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      <title>BuiltForward Trailer</title>
      <description><![CDATA[<p>BuiltForward explores how AI, technology, and leadership are reshaping construction—and the broader physical economy. Host Jason Jacobs, an entrepreneur and investor, learns in public through conversations with the operators, founders, and leaders driving that transformation. Together they dig into how these organizations continuously adapt as technology evolves, what is actually working on the ground, and where the biggest opportunities are emerging.</p>
<p>New episodes weekly. Subscribe and come along for the journey!</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></description>
      <pubDate>Tue, 7 Jul 2026 23:24:10 +0000</pubDate>
      <author>jason@builtforward.ai (Jason Jacobs)</author>
      <link>https://builtforward.simplecast.com/episodes/builtforward-trailer-sry05Ql9</link>
      <content:encoded><![CDATA[<p>BuiltForward explores how AI, technology, and leadership are reshaping construction—and the broader physical economy. Host Jason Jacobs, an entrepreneur and investor, learns in public through conversations with the operators, founders, and leaders driving that transformation. Together they dig into how these organizations continuously adapt as technology evolves, what is actually working on the ground, and where the biggest opportunities are emerging.</p>
<p>New episodes weekly. Subscribe and come along for the journey!</p>
<p><p>BuiltForward<br />Exploring the future of construction and how AI will and won't transform it.</p><p>Hosted by Jason Jacobs.</p><p>More at <a href="https://builtforward.ai">https://builtforward.ai</a> — or follow the weekly newsletter on LinkedIn: <a href="https://www.linkedin.com/newsletters/builtforward-7299979495069929472/">https://www.linkedin.com/newsletters/builtforward-7299979495069929472/</a></p></p>]]></content:encoded>
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      <itunes:title>BuiltForward Trailer</itunes:title>
      <itunes:author>Jason Jacobs</itunes:author>
      <itunes:duration>00:02:06</itunes:duration>
      <itunes:summary>Construction powers the world we live in — and it&apos;s at a turning point. Here is a first listen to BuiltForward, a new show about how AI, technology, and leadership are reshaping construction and the physical economy.</itunes:summary>
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