The RBL Media Podcast

The Clients Who Push Back the Most Need You The Most

info@rblmedia.co (Pua Pakele) — Tue, 14 Apr 2026 12:00:00 +0000

Resistance in the design process isn’t always a red flag; it’s often a signal. In this episode, Pua breaks down what client pushback really means and how agency owners can reframe it as an opportunity to build trust, uncover deeper fears, and create better brand outcomes. If you’ve ever struggled with “difficult” clients, this episode will shift your perspective.

Resistance shows up in many forms, from clients questioning every decision to changing direction mid-project, or going silent when it’s time to take action. While many agency owners are taught to avoid or filter out these “red flag” clients, Pua offers a different perspective: the clients who push back the most are often the ones who need your expertise the most.

This episode explores how shifting your mindset from frustration to curiosity can transform not only your client relationships but also your results. At its core, brand work is identity work. Pua dives into the emotional side of branding and explains why resistance is often rooted in deeper fears: fear of being seen, fear of commitment, or fear of not being heard. For many entrepreneurs, building a brand requires stepping into visibility and making defining decisions, both of which can feel incredibly vulnerable. Understanding these underlying drivers allows designers and agency owners to better support their clients through the process.

Pua also shares practical strategies for navigating resistance, including active listening, reflecting back what you’re hearing, and asking better questions. She emphasizes the importance of creating a safe space for clients to work through their fears without delaying progress. While not all clients are the right fit (and some simply aren’t ready), approaching resistance with empathy rather than defensiveness can lead to powerful breakthroughs, stronger trust, and ultimately, better brand outcomes.

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Who do you serve? Building your brand strategy!

info@rblmedia.co (Pua Pakele) — Tue, 31 Mar 2026 12:00:00 +0000

If your marketing feels off, inconsistent, or just isn’t working, the problem likely isn’t your marketing, but your brand strategy. In this episode, Pua breaks down how clarity, consistency, and strong positioning are the real drivers behind effective marketing, and why skipping this foundational work leads to confusion, burnout, and missed opportunities.

Pua dives into the difference between brand identity (what people see) and brand strategy (the thinking behind it), and why both are essential for building trust. She shares real-world examples of how inconsistent visuals, unclear messaging, and constant pivots can erode credibility, while a strong, well-defined brand creates predictability, which is one of the most important factors in converting clients.

You’ll also learn a practical framework to build brand clarity, including understanding who you are, who you serve, what you stand for, and how you show up. Plus, Pua highlights common signs your brand needs attention, like attracting the wrong clients, struggling to explain what you do, or relying too heavily on AI-generated content that lacks personality. This episode is a must-listen if you’re ready to simplify your marketing and build a brand that actually works.

Contact Pua Pakele | RBL Media:

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The Stories That Build Your Brand (And Why They Don’t Need to Be Perfect)

info@rblmedia.co (Pua Pakele) — Tue, 17 Mar 2026 12:00:00 +0000

Storytelling is one of the most powerful ways entrepreneurs can build trust, connection, and alignment with their audience. In this episode, Pua explores why many business owners feel pressure to craft a dramatic “origin story,” and why that pressure can actually hold people back from sharing the stories that truly matter. Instead of focusing on one defining moment, she encourages entrepreneurs to recognize that they have a collection of meaningful stories that can create connection and deepen relationships with their audience.

Pua explains how storytelling supports personal branding, authentic marketing, and small business marketing by helping people understand who you are, what you value, and why someone might choose to work with you over another business offering a similar service. She shares practical ways to begin building a personal “story library” through journaling, blogging, or other content marketing strategies.

You’ll come away from this episode with a list of prompts to spark ideas, from lessons learned the hard way to moments of imposter syndrome, small wins, and mindset shifts. Pua also discusses the importance of authenticity in a world filled with overly polished AI-generated content, reminding listeners that imperfect, honest storytelling often creates the strongest trust, engagement, and long-term connections with an audience.

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Stop Doing It All: From Solo Operator to Collaborative Ecosystem

info@rblmedia.co (Pua Pakele) — Tue, 3 Mar 2026 12:00:00 +0000

In this episode of the RBL Media Podcast, Pua dives into a powerful mindset shift that’s transforming both her life and her business: moving from generalization to specialization. If you’ve been wearing all the hats in your business, this conversation is your invitation to rethink what’s possible. Pua unpacks the difference between outsourcing to “buy back your time” and intentionally building a collaborative ecosystem where every specialist thrives in their zone of genius.

Drawing inspiration from Native Hawaiian culture and the concept of communal specialization, Pua shares how ancient ecosystems thrived when each person focused on their unique role. She explores how this philosophy applies to modern entrepreneurship, especially for agency owners ready to evolve beyond the “do-it-all” phase. From navigating the financial fears of bringing on contractors to understanding how project pricing really works, Pua breaks down the practical and mindset components of building a win-win team structure that benefits you, your collaborators, and your clients.

You’ll walk away with tangible action steps, including how to audit your time, identify what lights you up (and what drains you), refine your systems, and begin bringing in the right support, one role at a time. If you’re ready to stop operating as a jack-of-all-trades and start building a business rooted in clarity, collaboration, and sustainable growth, this episode is for you!

Contact Pua Pakele | RBL Media:

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Scaling Solo - A Masterclass in Cutting the BS to Scale Your Business, with Pia Silva

info@rblmedia.co (Pia Silva) — Tue, 17 Feb 2026 13:00:00 +0000

Pua sits down with Pia Silva, founder of No BS Mastery, to break down the “cut the BS” agency model, which uses a paid lead product to build trust fast, shorten timelines, and deliver premium branding and websites in as little as two days.

In this conversation, Pia explains why most agencies get stuck in the “default model,” which is based on free proposals, drawn-out timelines, endless feedback loops, and energy-draining back-and-forth that kills profit and momentum. She shares how compressing the timeline doesn’t reduce value; it increases it by removing the noise and keeping clients from spiraling into design-by-committee.

You’ll also hear Pia’s Lead Product Method (her “Brand Shrink”), how it replaces uncomfortable selling with a clear next step, and why specificity builds more trust (not less!) They unpack practical pricing advice (incremental increases + real market proof), the role of authority content in premium positioning, and why efficiency matters more than ever in a world trained by one-click purchasing and AI-fueled instant gratification.

About Pia Silva

Pia Silva is the founder of No BS Mastery and the co-owner of the branding and website agency Worst of All Design, which she runs with her husband, Steve. She’s known for her no-fluff approach to building profitable, freedom-based service businesses, especially for small agencies that want to deliver better work in less time without sacrificing quality.

Through her training and frameworks, Pia teaches agency owners how to increase value, shorten delivery timelines, sell with clarity, and build authority that attracts premium clients. She’s also the author of the upcoming book Scale Solo, which dives deeper into the model and mindset behind scaling a small, expert-led business.

Contact Pua Pakele | RBL Media:

Contact Pia Silva | Worst of All Design/No BS Mastery Program:

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Human-First Design & Why Most Websites Fail

info@rblmedia.co (RBL Media) — Tue, 11 Nov 2025 11:00:00 +0000

Fresh off the UXHI conference, Pua shares her nuanced take on AI, breaking down why even many top leaders in tech and UX design believe AI won’t replace thoughtful design. She lays out the current issues with “AI slop,” the self-licking ice cream cone problem, and why critical thinking, user empathy, and real conversations still beat formulas. Because ultimately, the goal is to create content that builds trust, not volume.

In a world where AI is in all of our thoughts and starting to take root in many of our processes, Pua reminds us that while AI can accelerate workflows, it can’t replicate human creativity, intuition, or integrity. True impact still comes from the designer’s ability to connect emotionally, think critically, and craft real, human-centred experiences.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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Strengthening Human Connection Through CRMs with Brandon Drake

info@rblmedia.co (Brandon Drake) — Tue, 28 Oct 2025 11:00:00 +0000

This episode dives deep into the art of relationship-based business building. Brandon shares how his career evolved from data migration specialist to holistic nutrition coach to CRM consultant, allowing him to find a unique niche in bridging the gap between technology and humanity.

Pua and Brandon discuss how automation can enhance authenticity when used with intention, and how entrepreneurs can simplify their systems without losing their personal touch. From categorizing contacts and improving email deliverability to common CRM mistakes (like buying contact lists or over-automating), Brandon offers practical tips for building CRM systems that feel personal and purposeful.

This conversation shows how real ROI doesn’t just come from a tool; it comes from nurturing relationships that last. Whether you’re new to CRMs or looking to refine your setup, this conversation will inspire you to create systems that strengthen your business relationships.

About Brandon Drake

Brandon is a relationship-driven CRM consultant and the founder of Healthy Data Guy, where he helps entrepreneurs and business owners leverage customer relationship management systems to enhance genuine human connection. With a unique background in both IT and holistic nutrition, Brandon’s unique approach blends technical expertise with empathy and strategy. His motto: Use CRMs to strengthen human connection in the digital age.

Resources discussed in this episode:

Brandon’s Guide to Choosing the Right CRM

Contact Pua Pakele | RBL Media:

Contact Brandon Drake | Healthy Data Guy:

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Education Is a Privilege We Deserve: Alexa Garza on Higher Ed in Prison

info@rblmedia.co (Alex Garza) — Tue, 14 Oct 2025 11:00:00 +0000

Pua sits down with Alexa Garza, Executive Director of the Texas Center for Higher Education in Prison (TEXCHEP) to talk about the inequities in access to higher education in prisons (and even after release). Alexa shares her own journey as an incarcerated scholar who earned her bachelor’s degree inside and later completed a master’s in business.

She explains the realities facing the 133,000 people incarcerated in Texas, with only 1,500 enrolled in college courses. We talk about gender disparities and why women have historically been a “correctional afterthought.” We also talk about what steps Alexa and TEXCHEP are taking to create better data, more practical campus supports, and second-chance hiring opportunities. Alexa’s overall goal is to help scale access to higher ed, leading people to dignified, goal-aligned careers.

About Alexa Garza

Alexa Garza is the Executive Director of the Texas Center for Higher Education in Prison (TEXCHEP). After earning her undergraduate degree while inside, Alexa was denied graduate school after release. It was this experience that ignited her advocacy for access and equity in correctional education.

Since then, Alexa has collaborated with stakeholders from colleges, corrections facilities, and policymakers to establish statewide guardrails for higher ed in prison and to expand student supports from custody to campus. Alexa later completed her master’s in business and now leads TEXCHEP, advocating for secondary school access and second-chance hiring.

Resources discussed in this episode:

RAND study on correctional education & recidivism (43% lower for participants)

Contact Pua Pakele | RBL Media:

Contact Alexa Garza | Tex

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Leadership and Embracing Failure in the Coaching Space with Rebecca Misek

info@rblmedia.co (RBL Media) — Tue, 30 Sep 2025 11:00:00 +0000

Coach Rebecca Misek of Arrow’s Edge Coaching shares how to reframe failure as fuel, process emotions with intention, and build an unshakable life and business. She explains why coaching as a modality creates lasting change, how identity congruence drives momentum, and why community matters. We also cover hiring outstanding talent, scaling with integrity, and cultivating resilience in the face of setbacks.

Rebecca breaks down the difference between mentoring and coaching, highlighting powerful questions and deep listening as engines for durable transformation. She invites leaders to become unshakable by upgrading beliefs, aligning actions with values, and clearing the muddy trails that stall progress across relationships, finances, and operations.

Through vivid client stories, Rebecca shows how removing shame accelerates change, how one belief shift can unlock career moves, and how setting bolder standards can multiply business results. She and host Pua explore the discipline of hiring outstanding contributors, creating containers for accountability, and cultivating a community that reinforces resilience and follow-through.

We close with practical next steps for founders and high achievers who want momentum without burnout: clarify who you are, choose the meaning you assign to challenges, lean on community, and invest in support that keeps you on the trail. Rebecca reminds us that pain is inevitable, but suffering is optional, and with the right guidance, leaders can turn pressure into progress.

About Rebecca Misek

Rebecca Misek is the founder of Arrow’s Edge Coaching and the visionary behind the Unshakable Life Community. A coach, leader, and entrepreneur at heart, she is known for her straight-talk approach, deep listening skills, and ability to help high achievers unlock long-term resilience. With over a decade of experience building organizations, including leading and growing a church from the ground up, Rebecca understands both the triumphs and pitfalls that leaders face when striving to bring their vision to life.

Her coaching journey began more than thirteen years ago, when she discovered that asking powerful questions and holding space for honest exploration produced lasting change in a way traditional mentoring could not. Today, she works with entrepreneurs, executives, and trailblazers to align values with actions, break through limiting beliefs, and build businesses and lives that are sustainable, authentic, and deeply fulfilling. Her core philosophy—that pain is inevitable but suffering is a choice—guides her mission to help others become unshakable, resilient, and fully equipped to thrive.

Contact Pua Pakele | RBL Media:

Contact Rebecca Misek | Arrows Edge Coaching:

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Website Trends 2025-2026: What Every Business Owner Needs to Know

info@rblmedia.co (RBL Media) — Tue, 16 Sep 2025 11:00:00 +0000

In this episode of The Rebel Media Podcast, Pua breaks down why keeping your website updated matters more than ever for business success. Customers now expect fast, mobile-friendly, trustworthy sites that make decisions easy and reflect real, human brands. She explains how outdated websites lose sales even when the product is great, and why speed, credibility, and mobile-first design directly impact your bottom line.

Pua then explores actionable trends to guide your site revamp: bold and simple layouts that reduce overwhelm, prioritizing authenticity over perfection, bigger and cleaner typography, natural-feeling interactive elements, and consistent use of brand colors. She also touches on advanced trends like dark mode options, websites that “remember” user behavior, conversational chat features, personalized experiences, and the growing integration of social commerce.

Looking ahead to 2026, she highlights the importance of voice search, AI-powered customer service, visual search, and sustainability in digital spaces. Pua closes with a call to action for listeners to audit their sites, optimize for mobile speed, simplify content, and measure what matters, all while staying authentic and aligned with their values.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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How I Healed Myself from MS, an Interview with Leslie Wingrowich

info@rblmedia.co (RBL Media) — Tue, 2 Sep 2025 11:00:00 +0000

In this episode, Pua sits down with Leslie Wingrowich, a former trauma and ICU nurse whose life was forever changed when she was diagnosed with multiple sclerosis. Told she would never walk again, Leslie rejected the prognosis and embarked on a relentless journey of self-healing, beginning with diet changes and later uncovering deeper connections between parasites, stress, trauma, and MS.

Leslie opens up about the resilience it took to raise two small children while navigating paralysis, how her medical background shaped her advocacy, and why she believes in the body’s innate ability to heal when given the right tools. She also shares the emotional and spiritual layers of recovery, including suppressed childhood trauma, faith, and the importance of fighting for one’s health.

This conversation highlights not just Leslie’s remarkable recovery, but also her mission to simplify the overwhelming amount of information into accessible resources for others living with MS. From her bestselling book Live Like You’re Not Scared to her step-by-step online course, Leslie is offering hope, practical guidance, and a roadmap for anyone facing what feels like an impossible diagnosis.

About Leslie Wingrowich

Leslie Wingrowich is a former ICU and trauma nurse, author, and health advocate who reversed her multiple sclerosis diagnosis through diet, lifestyle, and holistic healing practices. After being told she would never walk again, Leslie rebuilt her life and now helps others navigate MS and chronic illness by providing practical, step-by-step resources. Her work integrates medical knowledge, personal experience, faith, and an unshakable belief in the body’s ability to heal.
Today, Leslie is the author of Live Like You’re Not Scared, offers a comprehensive online course for those ready to take control of their health, and continues to inspire audiences with her story of courage, grit, and transformation.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Leslie Wingrowich:

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Before the Website: What Your Brand Really Needs First

info@rblmedia.co (RBL Media) — Tue, 19 Aug 2025 11:00:00 +0000

When it comes to building a website that truly works for your business, design is only part of the equation. In this episode, Pua dives deep into the importance of brand clarity—knowing exactly who you help, what you offer, and how you want to be perceived—before creating any marketing assets. She shares insights from client conversations, why clarity saves time and money, and how it lays the groundwork for consistent, trust-building branding.

Pua also walks through her four-part framework for brand-aligned websites: clarity, messaging, positioning, and visual direction. From identifying your ideal client to refining your brand voice and creating a cohesive visual identity, these steps help ensure every touchpoint—from your website to social media—feels intentional and on-brand. If you’ve ever struggled to communicate your brand’s personality or felt your visuals didn’t quite “click,” this episode will show you how to front-load your process for better results.

Resources discussed in this episode:

Why Storytelling Beats Flashy Design Every Time: The Power of the Brand Wrap
Digital Door Knocking

Contact Pua Pakele | RBL Media:

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Digital Door Knocking: The Right Kind of Hustle for Building Your Pipeline

info@rblmedia.co (RBL Media) — Tue, 5 Aug 2025 11:00:00 +0000

Pua dives into a topic many business owners dread: outreach. Whether it’s sending cold emails or reconnecting with old clients, outreach often feels awkward, pushy, or even sleazy. But Pua flips that narrative on its head and makes a compelling case for why outreach—done right—is one of the most powerful tools you can use to build a consistent, aligned client pipeline.

She shares the personal mindset shift that finally got her out of the feast-or-famine cycle, and what happened when she started reaching out from a place of service rather than scarcity. You’ll hear how she approaches warm outreach with former clients and professional contacts, how she sends cold emails that don’t feel awkward, and why relationship-building—not pitching—is the key to turning conversations into opportunities.

You’ll also learn how to track your outreach efforts, use social media engagement as a light-touch follow-up, and keep yourself grounded when imposter syndrome or introversion kicks in before a call. If you've been hiding behind content and hoping clients magically appear, this episode is your call to take action—and do it in a way that feels good.

Contact Pua Pakele | RBL Media:

Transcript

Pualena 00:00

Entrepreneurs who master outreach are the ones who never have to worry about where their next client is coming from, and that kind of confidence changes everything.

Hello and welcome back to The Rebel Media podcast. I'm your host, Pua, and today we are talking about something that is going to make some of you uncomfortable, and that's exactly why we need to talk about it. We're talking about outreach, cold outreach, warm outreach. I kind of like to think about this as digital door knocking. If you think about going door knocking, I have friends who are financial planners, and one of the things that they had to do when they first joined the company is literally go in their neighborhood and go door to door, talking about what they do. If that is not my ultimate nightmare… so when I say digital door knocking, I come from that perspective of… please, anything but this. But listen, I know you're rolling your eyes. I know that you think, I'm not gonna do sleazy sales, so I'm just gonna stop listening to this podcast, but please, please, please, stay with me, because I'm about to share with you some strategies personal stories of recently doing this and really enjoying it and having really, really good business outcomes.

I have to say, I did this recently from a place of desperation, and I was like—listen, this feast or famine in business… we can't be doing this anymore. I cannot be living like this. It is way too stressful, way too much anxiety, it's just if you, you know, right? Like, oh, I'm 100% referral-based. That means everybody loves me, that works with me. No, that means that you don't do any marketing, and you don't do any outreach, and so you don't ever have a wait list or a pipeline to draw from, and if you do, it's an accident, and you have three people coming to you at once, and then you have nobody for six months, and then you're living off of those three projects. You know what I mean, right?

So this, to me, is like the forgotten hustle and the only hustle that I've done recently that actually made a difference, and I see the importance of it, and I see the benefit of it so much now. To be honest, I never, ever did this before because I was scared of it. I didn't want to do it. And when you come and show up on these calls from a place of building genuine relationships and allowing that to fill your pipeline with quality leads, you actually create a network of people who genuinely want to refer business to you. It's insane, I know. It sounds totally crazy, and I wouldn't have believed me, so if you're out there and you're like, I don't even want to listen to the rest of this, I know what you're going to say and I don't want to do it, please just hear me out, because I was you. And to be honest, sometimes I still am, and I know that you don't want to hear this, but sitting behind your computer hoping for clients to magically find you is not a strategy, and it's something that I did for years. So don't feel bad if that's what you're doing and you can't be passive. This is a very active experience, and an active activity, and it's, it's the only thing that really moved the needle for us when it came to filling our pipeline. Because for so long, I was like—Oh, if we post on social media regularly, people will come. If we start sending newsletters, we'll get referrals. We did all those things, and they're great. There is value to that. But those do not lead to leads. They just don't do it right away. And so we're going to talk about good outreach and ending the feast or famine cycles and the hoping and praying for referrals, and really talk about taking control of your lead generation, because this is what I've learned.

Pualena 04:48

Entrepreneurs who master outreach are the ones who never have to worry about where their next client is coming from, and that kind of confidence changes everything. Okay, so we're going to talk about what outreach actually is and what it isn't. Because I think the reason why most entrepreneurs avoid it is because they have this image of being a sleazy salesperson, or car sales, no offense, car sales people. You know that there's a stigma, so I'm just going to throw that out there as a relatable piece. You don't want to sell to your friends, so warm outreach feels like it's not on the table, but unless you're doing like, copy and paste, pitches like a mass BCC to your entire contact list in email. That's not outreach. That's spam.

Real outreach is about building relationships, and the sooner you understand that, the sooner you'll feel good about doing this activity. It's about offering value before you ask for anything. It's about asking questions and actively trying to listen to what they have to say, learn who they are as people, learn about their business. Just be a helpful human who happens to run a business, not be a walking sales pitch, and that is going to change everything for you. I promise.

My biggest fear for warm outreach, actually for cold outreach too, but especially to people that already knew me, is I was afraid that they would see me as only reaching out when I wanted them to buy something. And I think that awareness, in and of itself can kind of help you to not show up that way. If you have that awareness, you're not going to show up with—What can I get from this person energy. But what I think you don't always realize is, that's not the only option. You don't have to just jump on a call and sell. You can jump on a call and say, What can I give this person? How can I serve this person? How can I help this person? And on so many of my calls recently where I actually sold something, people would say, “Oh my gosh, business is going great. I'm struggling with a couple things. But, you know, it's overall, it's, it's pretty good right now.” And I'm, like, “That's awesome.” I'm curious, and I promise and I'll even say, because I'm overly conscious of this, and it might even not be a great idea to say it, but I'm just going to be honest. I'll say, “I promise you, I'm not trying to sell any services to or anything. I'm just genuinely curious what, those things are that you're struggling with, and if I can give you advice or guidance or a referral or help you in any way, if you're willing to share with me, I'm just curious, what are those challenges you're having?” And a lot of times, people will be like, “Well, actually, that's why I was really excited to talk to you, because I looked at your website before the call, and I actually don't like my website.” And I'm like, “I swear I did not ask you to jump on this call to sell you a website.” And I'll even try not to sell them anything. I'll be like, “Oh my god, yeah, let's take a look at it, and if I can give you any tips on things that you can adjust that are probably really quick and easy and might make a big difference, I'm happy to share those with you.” And I swear to you, they're like, “Oh my god, yeah, you know what, I kind of just want to hand it off, though. I don't really want to do this myself.”

Pualena 08:23

So think about what it is that you offer, and how you can show up on that call from a place of service and helpfulness and kindness and genuine curiosity, and I think you would be surprised how often those calls actually turn into people who are already interested in your business. So I want to talk to you about this approach before I talk to you about sourcing the people for these calls, because I think that mindset alone cannot just shift you out of fear of showing up like a salesperson or feeling scammy, but actually shift you into a place of—I'm actually super excited to do these calls, and I have to remind myself of that constantly, because I'll wake up, I do my calls on Tuesdays and Thursdays, and I'll see a, you know that happened this morning, I see a Tuesday full of calls, and I'm like—oh, I don't want to, but I have to remember and, like, remind myself of this, and then I get a little bit excited, but I will say before every single call, I'm anxious a little bit, and I'm a little bit nervous, and I'm a little bit praying that they don't show up. And I hate to admit that, because every person that shows up, with very few exceptions, I have a really fun and great conversation with, but there is just that, like, introverted part of me that's like, “Oh, I really don't want to talk to somebody today, you know.” So if you're feeling that, just know that you're normal.

Pualena 09:56

Okay, so we're going to talk a little bit about the types of outreach, how to do them, some strategies that you might follow, anything that you glean from this that you're excited about, that you feel inspired to try, go for it, take it or leave it. I'm just going to share with you some things that worked for me.

So we'll start with warm outreach, because this is really where you want to be spending most of your relationship building energy. There is already a relationship established, so it will be a little bit easier of an in these can come from past clients, colleagues at a job that you may still be at, or recently left if you know you left on good terms, people in your network, in your networking groups, your social media connections, even friends and family, but those I'm going to put in a different bucket for now, so we're just going to do warm professional contacts.

Here's what most people get wrong about the warm outreach sphere. It's very common for people to reach out only when you need something, and I get it because you're probably listening to this and you really need your next client to come in the door, and so you're like—well, I'm already in that place, and I absolutely get that. But what you're going to have to do is pull back from that a little bit and show up on these calls knowing that this is long game relationship building. So warm outreach may not lead to immediate leads, although it might, but you can't really expect that. So I just want to make that clarification. And when you do set up your process for this, you want to think about doing this regularly.

Pualena 11:47

So here's a strategic approach. You want to think about some kind of regular cadence to check in. So you could do it monthly, you could do it quarterly. And this is not your first touch point. And honestly, maybe none of your touch points should ever be to sell anything or to ask for referrals. This is about you, checking in to see how they're doing. Ask them about their business, their family, their travels, their latest projects, and celebrate their wins and offer support if they're going through challenges. Make it all about them on that first touch point. Trust me on this. If you want a template, here's an option. Feel free to jot this down.

Hey, [name of person] I was just thinking about you and wondering how… maybe you need to talk about their business or their services, how whatever is going, or I saw your post about (if they posted something on social media), or I saw you were in maybe you went to Japan. We went to Japan in January. We had such a good time. I'd love to hear how you… like something that shows that you're interested in something that they are up to, and personalize it. They might feel like this is a little bit random, but it can also feel really high touch. And if it helps, always put yourself in their shoes. And let's say, you bought a house, and you have a realtor, and you haven't been in touch for a little while, and then all of a sudden, they reach out, and they're like, “Hey, I hope you're doing well. How's little Jimmy doing? I saw your post. I can't believe he’s starting kindergarten. That's so crazy. It's been so long since I've seen you guys. I hope everything's well. I just wanted to check in and say—Hi, I'm here,” you know, something like that.

And even if they're like, “Oh, that's random, I bet they need clients.” It's still really nice to hear from them, honestly, and that first touch point, making it all about them is such an important first step, okay.

Pualena 14:06

The next touch point I call the value first follow up. When you follow up with past clients or connections, you have to lead with value. And this really only works for warm, but distant contacts if you've sent that first message first. Maybe there's like, an article that you saw that's related to their business or this group of people, right? Like, if I have my past clients, they all have websites that were built by us. So maybe it's something about AI in the website world, or a new way of doing email newsletters, or why email newsletter letters and blogs are so important to do regularly, or something. So find something of value and share it… “Hey, it's been a while since we worked together. I saw this article. I thought it might really be beneficial for you, or I thought it might be helpful. Feel free to check it out. I really geeked out on it. If you have any questions, feel free to shoot me back an email, or here's my calendar. We can even book a time to chat. That'd be cool.”

Next the strategic social engagement. Most people don't do this. I don't even do it regularly, even though I know it's important. But if you can keep a little like just, just a little social touch on people that you maybe follow on social media, give them a like, give them a comment, “Oh my gosh. I can't believe little Emma won first place in her Judo tournament. She's so big now,” you know these little things, congratulate people when they're sharing wins on social media. It's that, that little touch. It's not an important one and if you want to not do it, it's not going to break this process, but it can absolutely help. Okay, it's like a little sub. It's like we did one, two, and this is like 2.3 and now we're going to go number three.

Pualena 16:04

Okay, so when you get them on a call, what we want to do is come at this from a place of … you're not and you like, catch up, ask them all the questions, don't, don't make it all about you, but around the end of the call, if it does get to you, the “ask” should not be, “Let me know if you need anything.” The “ask” should be, “Here's what I'm here's what I'm up to now, we've kind of changed some services. We're really excited about it. If you ever hear of anybody that might need a new website, I'd love an introduction.” That's it. And you know what? If they want to hire you, they're going to ask you right then and there. You're like, “Actually, I was wondering, if you … I've been thinking about launching this new thing. I need a new page built. Like, what would it look like for you to help me with that?” So if they want something from you, they're going to find a way to ask for it. But they're curious, right? They're not if, if they feel like you're trying to sell them something right away, they might back off. But if you ask about them, you give them value, you offer to help, and then they ask, you never have to ask for the sale. If they don't ask, they might give you an introduction right away. “Hey, actually, I know this woman who just opened a food truck, and she was telling me that she needs a website, or she built it herself, and she hates it and she's having a lot of trouble. Do you mind if I group text you guys and introduce you?” And if not, again, this is a long game, “Hey, yeah, definitely. I'll let you know if I hear of anybody, but it was really great catching up.

Okay, three great outcomes. I'll let you know, not right now, but maybe later, an immediate introduction or an immediate sale, because they themselves need something.

Pualena 17:58

Okay, all right, let's go to cold outreach. I like to call this cold outreach that doesn't suck. Okay, reaching out to people you don't know. Honestly, this one is easier for me, and I do, like the first touch point is by email. I'm not calling them. I feel like I would not be able to do that. That's just a whole other level of scary… email is fine if they ignore me, I don't care, but you can still be strategic about it, and I've had quite a few responses from cold outreach emails, because when it's done right, it's one of the fastest ways to grow your business. It's one of the only ways that you can, for free, expand beyond your current network and leverage people's networks that you are not a part of yet. And the key is, even though it's called cold outreach, you can't make it feel cold. You have to warm it up right away. Okay? And one of the most important parts of this is research. Before you reach out to anybody, you must do your homework and like, five to ten minutes of research per person or per group, or, you know, however you're filtering through these people and however you're finding them. I found mine through a networking group that I'm a part of, which, thankfully, I'm able to kind of leverage that as a resource and reach out to people from an industry specific standpoint. So I'm reaching out to other designers because they're great referral partners or trades or specific industries I personally am able to help really well—coaches, life coaches, business coaches, fitness coaches, fitness facilities, martial arts, schools, trades, right? So some of these are some of the industries that I was personally doing some cold outreach to.

This isn't stalking, mind you. This is preparation, okay, very different. Please don't stalk your leads. So again for this, never, ever, ever, ever ever ever, ever lead with what you want, just like warm outreach, you are leading with what you can give. Okay, so when you send these emails, you'll want to include, maybe a compliment about their compliment about their recent work, a valuable resource related to something that they've shared, an introduction to someone who could help them. I don't know that one. It might be case by case, but I found that to actually be really helpful. Like, “Hey, you want to start a podcast? I actually have a really great podcast editor. You know, I saw that you shared a social media post saying that you are one of your goals for the year starting a podcast. I found you through this networking group, and I actually know of a really great podcast editor. Let me know if you want an introduction, and at the very least, I'd love to know when your show launches, because I'm really interested in what you do?” Like something you know, and I will say, okay, so people have mastered this to the point where, if it's not really genuine, it's very obvious. Think about the last time you logged into LinkedIn and you got this like, “Hey, I saw your profile. I think it's really great that you're helping three to four person businesses help build their websites,” or, you know, whatever that is.

So really take the time to make this feel genuine and authentic. And I will also say it won't always feel that way, and it's okay send the email. Don't try to make it perfect. You can ask your friends or your colleague or your assistant, like, “Does this feel warm and genuine?” And they might give you some feedback, but don't overthink it… like the point of this, and this is a numbers game. Hey, we reached out to over 100 contacts, and I got 23 calls, which they continue to roll in. So it's not like, it's, that's like the be all, end all metric, but it's, it's a numbers game. You're gonna get ignored. So do your best. Lead with value, but don't overthink it. Send the emails.

Pualena 22:32

Here's what’s really important? Do not pitch your services in this email. Do not ask for anything. Just be genuinely helpful and show that you did some research to learn who they are. You're not just copy and pasting the same template over and over and over again. Yes, you want to do some follow up. Okay? Follow up. Maybe a week later, maybe a month later, maybe maybe two months later, and then end it. Okay. If they have ignored you three times over two months they don't want to talk to you. Leave them alone. Do not keep hounding them. Okay. So that's email, and I like to get people on a call. I don't really like to keep it in email. I don't think that's the best way to build relationships or get to know someone, but that is totally up to you.

So one of the calls to action in my first email, and I know I said, don't ask for anything, but the one thing I will ask for is to just book a quick like, virtual coffee chat to get to know each other. And again, I come from a place of like, “I'd love to learn more about your business, to see how I might be able to refer business to you,” and just to see what other people are up to and again, most people who respond, actually, I think everybody that responded booked a call, and a lot of people didn't respond at all to the email, but they booked the call, so either way, I talked to them.

Okay, so here's something that I… you might be wondering about social media outreach, and somebody, actually, not somebody, many people have said, over the course of the last couple of years, “Oh my gosh, you really need to be on LinkedIn. That's a gold mine.” I'm going to be honest with you, I have yet to figure out LinkedIn. Kelly is helping me to… we'll post articles, and we'll engage with people, and I think my LinkedIn has been dead for so long that it might take some time for us to see any traction or engagement. But people swear by LinkedIn. I get a lot of spam, so anybody that sends me a message on LinkedIn, it's really hard for me to not want to ignore it, but I think maybe after a while of fixing our algorithm, maybe that'll change. Anyway, same rules apply if you're doing any kind of social media outreach. Lead with value.

I just think DMs in general can feel just a little spammy, but do you, and I would say, follow this framework, ask about them, give them something of value, don't pitch your services and try to build a genuine relationship. Okay?

Pualena 25:23

And there are some things that actually… like, if you ask someone a question that we want people… and this actually works for, like, if you're if you're crafting an email sequence, like a welcome sequence, if somebody opts into your email list, and you can ask a question that solicits a response, that is a great indication that it has gone from a cold to a warm relationship, because if somebody's taking the time to respond, they either appreciated your message and and value that you had to share and genuinely want to connect, and especially on LinkedIn or email, they are feeling compelled to reciprocate that relationship, and you don't want to let that go stale, because that does not last forever. It's like somebody reaching out and wanting to shake your hand, and you can reach out and shake it back, and then they're like, “Cool. They see me.” It's like at a concert, if, let's say you're I was just watching the Backstreet Boys in Vegas at the sphere. And, I mean, I wasn't, but I was watching videos of it, and, like, there's a video where they are close to the audience, and they're kind of like, making eye contact with people in the audience and sort of having that engaging moment. That's something that if you're sitting in the front row, and I don't go up to you and say “hi,” or put my hand out for you to shake it, or, like, make eye contact and say, “Hey, thanks for coming,” like, that's going to make your day. But if you don't capitalize on that engagement, it's not going to be back again, right? Like the Backstreet Boys can't go up to the edge of the stage two hours after the show's done and make that same connection with that person that's not even there anymore, right? So timing is everything,

Pualena 27:21

All right. I am looking at the messy notes that I jotted down. Okay, here's something about outreach that a lot of people don't think about until after the fact. And while that's not going to totally kill your business, it's a lot easier to set this up before you start doing this, and that is a CRM—a Customer Relationship Manager.

You want to track your outreach efforts, and it does not have to be fancy. There are actual CRM platforms. I recommend you get one eventually. But if you're just starting out, and if you're just starting your outreach, a spreadsheet works. Okay, here's what to track.

Who you reached out to, where you found them, when you reached out to them, obviously their contact information, what type of outreach, warm, cold, their response, if any, next follow up date and any notes about their business, their interests, anything that would be helpful for when you contact that person next, or when that that communication back and forth starts to happen, because if you start doing this a lot, unless you're like a superhuman, you're going to forget things. And it's really meaningful when you reach out to somebody again and you're like, “Hey, it's been a while since we last chatted, I was wondering how your puppy's doing? He must be getting so big now.” And they're like, ”Oh my god, you remembered that I had a puppy?” Those little things are so key to helping people to feel like you actually care. And the other thing is like you actually have to care. Okay? So you can write all these things down, and you can fake it all you want, but people feel whether you're genuine or not, so please actually care or don't do it.

Okay. So you have homework, and this is going to be the first step in your outreach. If you haven't done this before, please be open-minded. Please give it a try. I think you'll really love it. And, yeah, okay.

Pualena 29:30

Step one, make a list of 20 people in your network, 20 that is so small, like after doing this for so long, I would say start with 50. But I want it to be like super approachable. So start with 20. But if you're an overachiever, go to 50 of people in your network, whatever that means for you, who you haven't talked to in a while, past clients, former colleagues, people you met at events, social media connections, anybody who engages with your content, your email list subscribers. Just make a list of 20 people, choose five of them and send five personalized check in messages. Do not pitch, do not ask, just genuine interest in how they're doing. Okay, just do that.

Now, your next challenge, should you choose to accept it, is then identify 10 potential cold outreach prospects. These should be businesses or individuals who fit your ideal client profile. Okay? And a lot of times that's the difference between warm and cold. Cold—you want to be more targeted with your outreach because you have less, you have nothing to kind of ride on when you're sending that first message. Spend five to ten minutes researching each one. Look at their website, their social media posts your recent their recent achievements, challenges that they've posted about, their articles on LinkedIn, whatever. For each of those ten prospects, identify one specific way you could add value, articles, recommendations, potential referrals or connections, compliments about their work, whatever that is, okay and send your first five cold outreach messages. Don't forget, lead with value, reference your research and keep it conversational. You can use AI, but to be quite honest, people recognize that really quickly. So have ChatGPT draft your outreach, but you need to go in and heavily edit it to make it sound like you. Okay.

Pualena 31:41

Now when you're doing your bathroom activities or when you're scrolling on social media, start to get in a habit of engaging with accounts that match your target audience. Spend 15 minutes at minimum, but no more than 30. Get off the scroll and do meaningful engagement again, make it, make it genuine and not a copy and paste. Okay.

Finally, think about setting up your tracking system, even if it's just a simple spreadsheet, it's so important, and truly, if you are ready to build a pipeline and you're not ready to invest in ads yet, this is where you need to start. Believe me, I did not want to do it. I am here to give you a little nudge to tell you that if I can do it, you can do it. And please let me know how it goes. Reach out, shoot me a message. Go to our website, fill out the contact form. Find us on Instagram, RBL Media, let me know if this was valuable for you, how it's going. Please, please, please, we want to celebrate all of your wins with you, and we will talk to you again soon.

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When to Invest in Branding and Web Design for Real ROI

info@rblmedia.co (RBL Media) — Tue, 22 Jul 2025 12:00:00 +0000

In this episode, Pualena shares why investing in a high-end website or brand package too early in your business journey can backfire. She explains that many entrepreneurs rush to spend money on design before they've truly validated their offer, leading to wasted resources and unmet expectations. Through her own experience and real client stories, she highlights the importance of having a proven product or service before investing in anything beyond the basics.

She walks listeners through an 8-step framework that prioritizes testing, feedback, and refinement over assumptions. Whether you're offering a service, launching a course, or building software, your focus should be on creating a minimum viable product (MVP), getting real-world feedback, and proving your ability to deliver consistent results. A beautiful website may impress at first glance, but it won’t convert if your foundation isn’t solid.

For those in the growth phase, Pualena offers a reality check: Are you truly ready to scale, or are you hoping a polished website will solve deeper gaps in your business? She encourages listeners to know their numbers, understand their audience, and confidently stand behind their offer before making a big investment. Whether you're ready now or just getting there, this episode is packed with insights to help you build intentionally and avoid costly missteps.

Resources discussed in this episode:

Markup Chrome Extension

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Why Storytelling Beats Flashy Design Every Time: The Power of the Brand Wrap

info@rblmedia.co (RBL Media) — Tue, 8 Jul 2025 11:00:00 +0000

In this value-packed episode of the RBL Media Podcast, Pua explores why storytelling—not flashy design—is the key to building impactful digital platforms. She introduces listeners to the “Brand Wrap,” a strategic branding session used with every RBL Media client to uncover their core brand story and ideal customer at a deeper level.

You’ll learn the five-chapter framework that powers the Brand Wrap: from deeply defining your client (the true hero of your brand), to positioning your business as the guide, crafting a tactical impact strategy, building community movements, and defining success through sustained impact. Pua shares behind-the-scenes examples, reflections on agency growth, and the importance of integrity in client relationships. If you’re tired of “just having a website” and want a brand platform that works hard for your business, this episode is for you!

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Empowering Young Adults Through Real-World Mentorship with Peter Russell

info@rblmedia.co (RBL Media) — Tue, 24 Jun 2025 11:00:00 +0000

Peter Russell, founder and CEO of Kindling, joins me for a deeply insightful conversation about building one of the most transformative online learning experiences for young adults aged 18–29. In this episode, we explore the intention behind Kindling, a video-based mentorship platform that blends soft and hard skills through storytelling, unscripted group sessions, and real-time transformation. Peter walks us through how the program fosters self-awareness, character development, networking savvy, emotional intelligence, and interviewing skills—all delivered through the lens of relatable young adults navigating real challenges.

The episode goes behind the scenes of the Kindling filming process, conducted in a Philadelphia warehouse during the height of the COVID-19 pandemic. Peter shares how 12 diverse young adults became the heart of the curriculum and how their growth mirrors what participants will experience themselves. We also explore Peter’s family legacy and the inspiring story of his grandfather’s journey from Sicily to the U.S., a narrative of resilience, generosity, and mentorship that seeded Peter’s vision for Kindling. With a focus on timeless wisdom, practical journaling, and the science of human connection, this episode is a must-listen for educators, mentors, and anyone invested in helping the next generation thrive.

About Peter Russell

Peter Russell is the founder and CEO of Kindling, a personal and professional development platform built to help young adults cultivate self-awareness, resilience, and confidence through real-world mentorship. Drawing on 30 years as a senior executive in media and a lifetime of mentoring experience, Peter created Kindling to address the gap between traditional education and the skills needed to succeed in modern life. Inspired by a legacy of service, compassion, and grit from his grandfather’s immigrant story, Peter has designed Kindling to ignite inner transformation—one young adult at a time.

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How to Build Your Business with Storytelling and Collaborative Audience Growth with Seth Donlin

info@rblmedia.co (RBL Media) — Tue, 10 Jun 2025 11:00:00 +0000

Get ready for a powerful conversation with story coach and podcast expert Seth Donlin. In this episode, Pua and Seth dive into why storytelling is one of the most underrated tools in business—and how the right kind of story can make all the difference in your marketing. Forget trying to impress with big, flashy moments; Seth explains why relatable, real stories are what actually connect with people and build trust. With his background in journalism, marketing, and creative writing, he breaks down how storytelling can elevate your brand, your message, and your relationships.

Seth also introduces the idea of “active guesting,” his proven approach to podcast appearances that goes way beyond just showing up. From preparing your talking points to naturally weaving in your offer, aka “seeding” your call to action, he shows you how to turn every conversation into a valuable connection.

Plus, you’ll hear some golden tips on networking without the awkward elevator pitch, how to show up with authenticity, and why platforms like LinkedIn are a must for building your personal brand. Whether you're growing a business, looking to get booked on more shows, or just want to get better at sharing your story, this episode is packed with insight you can put to use right away.

About Seth Donlin

Seth helps entrepreneurs and executives transform podcast guesting from a mere visibility play into a strategic tool for brand and business growth. Getting booked is just the first step. Showing up, engaging audiences and turning listeners into paying clients? That’s where the real opportunity lies.

Seth was born a skinny, bookish, Irish-American kid in a tiny town in central Massachusetts where people lived for corn, cows and kicking ass on Friday night. Unfortunately for him, I wasn't all that good at the latter and didn’t know much about the other two. As you can imagine, he moved away as soon as possible.

That led him across the American West, into journalism and, eventually, back east, where he founded Boston’s largest weekly newspaper. Seth has spent the 25 years since telling stories for and about elected officials, government agencies, and brands big and small – in print, on TV & radio, and in front of thousands on stage.

Through it all, he saw one thing clearly: Stories have the power to grow brands. And with the continued growth of podcasting, podcast *guesting* – when done right – is one of the best ways to tell your stories to audiences already primed to see you as an expert. Today, Seth help coaches, consultants and subject matter experts skip the trial and error and turn podcast interviews into high-impact, business opportunities.

Resources discussed in this episode:

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Contact Seth Donlin:

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Make Imposters Syndrome your Superpower with Paul N. Larsen

info@rblmedia.co (RBL Media) — Tue, 27 May 2025 11:00:00 +0000

In this powerful and heart-centered episode, Paul N. Larsen joins host Pualena to explore the deep connection between psychological safety, personal growth, and imposter syndrome. Paul opens up about his own journey, revealing how even the most accomplished professionals—up to 80–90%—struggle with feelings of being a fraud. But rather than trying to “overcome” imposter syndrome, Paul advocates for embracing and integrating it, transforming it into a catalyst for growth through tools like gratitude, affirmations, and intentional action. His unique approach encourages us to create safe spaces for ourselves and others, where authenticity and vulnerability can thrive.

Listeners will also get a sneak peek at Paul’s upcoming course on imposter syndrome, which includes a personal assessment, interactive workbook, and one-on-one coaching sessions designed to help you turn self-doubt into your superpower. Whether you're stuck on "Intention Island" or navigating a high-achieving life with an undercurrent of self-questioning, this episode offers a grounding and uplifting roadmap to presence, purpose, and playful self-expression.

About Paul N. Larsen

Paul is a seasoned executive coach and member of the Forbes Coaches Council with over 30 years of leadership experience across Fortune 500 companies like Charles Schwab, Adobe, and Bristol-Myers Squibb. He’s held C-Suite and Director roles in HR, organizational development, and leadership training, helping leaders at all levels lead with both IQ and EQ.

As a former Chief HR Officer for a JP Morgan private equity firm, Paul led culture-building efforts and successful M&As, bringing deep expertise in leadership development, change management, and organizational effectiveness. He’s coached over 500 leaders globally, with clients including Twitter, Salesforce, SAP, and Cisco.

Paul is also the author of the award-winning book Find Your VOICE as a Leader™, and a sought-after speaker known for helping leaders discover their values, lead with clarity, and communicate with influence.

Resources discussed in this episode:

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Contact Paul N. Larsen:

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Finding your Brands True Value with Ryan Chute

info@rblmedia.co (RBL Media) — Tue, 13 May 2025 11:00:00 +0000

In this eye-opening episode, Ryan Chute joins Pualena to explore what it really takes to stand out in today’s crowded business landscape. From infamous to influential, Ryan shares his journey from a transactional sales mindset to leading a nine-figure branding agency. He emphasizes the power of clarity in communication, encouraging businesses to boldly stand for their values and choose who to lose in order to attract their ideal customers. With sharp wit and real-world examples, Ryan breaks down how aligning your messaging with your values and customers’ identities is the secret to long-term success.

Throughout the conversation, Ryan unpacks the vital shift from hard sales to persuasive storytelling, urging businesses to focus on creating value, trust, and identity-driven loyalty. Learn how to make a lasting impression on customers by delivering experiences that engage oxytocin responses over dopamine hits and how to foster relationships that last far beyond the first sale. If you’re ready to ditch transactional tactics and start communicating with intention, this episode is your blueprint to get started.

About Ryan Chute

Ryan Chute is the leader of an 8-figure creative consulting agency within the Wizard of Ads® group, where he helps ambitious Residential Home Service Contractors and Professional Service Companies scale their revenue by 4 to 10 times through brand-forward sales and marketing strategies. His expertise lies in eliminating friction and aligning story, experience, and culture to accelerate profitable growth.

Ryan’s journey to leadership wasn’t linear. He began his career in the high-pressure, transactional world of retail and automotive—environments rife with questionable practices, toxic leadership, and fear-based management. Like many, he mirrored what he saw, becoming a capable manager but, by his own account, a poor leader. A pivotal moment came when he was fired for toxic behavior. That experience led to an awakening and a fundamental shift in how he viewed leadership, accountability, and growth.

In November 2015, at the age of 40, Ryan was introduced to a transformative concept by his Wizard Partner, Ray Seggern: the power of Story, Experience, and Culture. It clicked. He realized that a company’s brand is an expression of its internal culture—and when that culture is thriving, it naturally extends into an exceptional buying experience.

Today, Ryan helps business owners create legendary brands by removing hidden sources of friction in their businesses, enabling teams to sell more easily and buyers to purchase with confidence. His work is built on the belief that when companies protect and nurture a happy, healthy, and wealthy culture, everything else follows—including lasting growth and meaningful impact.

Resources discussed in this episode:

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Contact Ryan Chute | Wizard of Ads:

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From Brushes to Business Success, Courses & Confidence with Eye Shine Beauty founder Christina Braun

info@rblmedia.co (RBL Media) — Tue, 29 Apr 2025 11:00:00 +0000

In this empowering and heart-centered episode, Christina Braun, founder of Eye Shine Beauty, shares her journey from beauty enthusiast to industry leader with over 14 years of experience. Christina opens up to host Pualena about her mission to help women feel seen, confident, and beautiful in their own skin. She talks about the importance of creating a safe, inclusive space where every client, regardless of skin tone or experience level, can ask questions and receive customized skincare and makeup guidance without judgment.

Christina also gives us a sneak peek into what’s coming in 2025: a series of online makeup and skincare courses designed to teach foundational routines tailored to diverse skin tones and types. With passion and candor, she calls out the lack of inclusivity in the beauty world and explains why true professionals must be equipped to serve all clients. Pualena and Christina also discuss how setting healthy boundaries—like protecting Sundays for rest and recharge—has been a game-changer for Christina’s business and well-being. This episode is packed with powerful insights on beauty, business, and balance—and it's a must-listen for anyone ready to feel empowered in business or beauty.

About Christina Braun

Christina Braun is the founder and owner of Eye Shine Beauty, a beauty and skincare studio dedicated to helping women feel confident, radiant, and authentically themselves. With over 14 years of experience in the industry, Christina specializes in personalized makeup and skincare services that celebrate diversity and empower women of all skin tones and types. Known for her inclusive approach and passion for education, she is launching a series of online courses in 2025 focused on foundational beauty routines. Christina is also a strong advocate for work-life balance, building a business that prioritizes both personal well-being and exceptional client care.

Resources discussed in this episode:

Smashbox Cosmetics

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Bring Your Marketing Back in House with Screws + Stillettos

info@rblmedia.co (RBL Media) — Tue, 15 Apr 2025 11:00:00 +0000

Host Pualena chats with Courtney and Kelly of Screws + Stilletos about the red flags of working with marketing agencies and why taking ownership of your marketing is better for business. Courtney and Kelly explain how they’re helping small business owners take back control of their marketing by providing clients with the tools, templates, and training needed to empower them and scale their businesses sustainably.

From their flagship course Market Like a CMO to actionable tips on simplifying tech stacks and cutting unnecessary costs, this episode is packed with real-world insights—including a case study where a client improved their ad ROI from 3.5x to 11.8x by optimizing SEO.

Courtney and Kelly also share their belief in transparency, simplified systems, and client education as the foundation for scalable growth. Whether you're overwhelmed by marketing tools or just want smarter ways to work, their advice on conducting a tools audit, mapping your conversion funnel, and gathering feedback through market advisory boards is gold. Don’t miss the chance to book a free 15-minute strategy session or attend their monthly Spotlight webinar to learn from industry experts and elevate your marketing game.

About Courtney

From working with Fortune 500 companies, marketing agencies, and small businesses, Courtney has a passion for marketing and strategic business development, which continue to be a driving force behind every venture. She’s an Entrepreneur with SEO, SEM, Analytics, and Web Design as her base, and a Marketing degree from Bentley University. Her marketing and business consulting experience quickly expanded to encompass email marketing, SMM, print, E-commerce, CMS, and business development.

Courtney is a veteran of the digital agency world, working with powerhouses like Google, Amazon, and Wayfair. She is no stranger to helping businesses grow their online presence, brand awareness, ROI, and revenue through consulting on and implementing new strategic initiatives. Whether it is behind a table saw or computer, she is a chameleon dedicated to evolving and growing with businesses to drive success. A strong believer in the saying, “let the numbers do the talking,” she is also committed to driving that growth and success through informed decisions.

About Kelly

Kelly is a seasoned small business owner and entrepreneur who single-handedly built her first business to $5MM in annual revenue in less than 3 years simply by utilizing her experience and natural abilities in marketing, sales, and online development. She has first-hand experience in all areas of digital marketing as well as the importance of inbound marketing and online platforms for the growth, success, and survival of small to mid-sized businesses.

Kelly is a talented marketing strategist and project manager with a proven track record in formulating and implementing creative client-facing solutions that drive increased growth, brand awareness, ROI, and revenue. She’s known as a fast-talking, high-energy, strategic Renaissance woman who has worn every hat imaginable from CEO, CMO & CFO, to SEO, SEM & SMM Specialist, to Director of Operations, Website Developer, VP of Marketing, to Delivery Driver, Packer + Seamstress—all while finding a way to stay positive, motivated, and smiling every step of the way.

Resources discussed in this episode:

Screws and Stilettos: Monthly Extra Spotlight
Hubspot
Market Like a CMO
Go High Level
Zapier

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Rebuilding CrossFit Affiliates from the Ground Up with Markus Gerszi

info@rblmedia.co (RBL Media) — Tue, 1 Apr 2025 11:00:00 +0000

In this motivational episode, Pua sits down with Markus Gerszi, partner at Best Hour of Their Day, to unpack what it really takes to build a thriving CrossFit affiliate. Markus shares his journey—from gym owner to business coach—highlighting the game-changing principles behind Best Hour of Their Day. He explains why running a gym shouldn’t be just about fitness—it needs to be focused on hospitality, community, and delivering an unforgettable experience.

Markus breaks down the biggest mistakes gym owners make and how refining sales, marketing, operations, and mindset can turn a struggling gym into a powerhouse. He dives into the grit, honesty, and teamwork that fuel long-term success while giving a behind-the-scenes look at Best Hour of Their Day’s fun, fast-paced culture. Get ready for insights, laughs, and actionable takeaways that will challenge the way you think about gym ownership and running a thriving business!

About Markus Gerszi

Markus Gerszi is a seasoned entrepreneur and business strategist with over a decade of experience helping gym owners build and scale successful fitness businesses. A former gym owner himself, Markus founded, operated, and sold CrossFit Active Performance, which was repeatedly voted the #1 CrossFit gym in Orange County, CA.

As a partner at Best Hour of Their Day, Markus works directly with CrossFit affiliate owners to build better businesses. His team helps gym owners refine their vision, optimize sales, marketing, operations, budgeting, and mindset, and develop world-class coaching teams. By integrating strong business fundamentals with top-tier service, Markus ensures gyms thrive—creating better experiences for owners, coaches, and members alike.

With over 10,000 hours of one-on-one coaching and more than 1,500 gym owners served, Markus is dedicated to empowering passionate fitness entrepreneurs. His mission is to help them clarify their purpose, refine their business strategies, and implement client acquisition and engagement systems that drive impact, revenue, and long-term success.

Resources discussed in this episode:

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Dynamic Links, Smarter Marketing: The Future of Redirection is Here ‒ an interview with Scott Cate

info@rblmedia.co (Scott Cate) — Tue, 18 Mar 2025 11:00:00 +0000

Scott Cate joins Pualena on the podcast to dive into 301 Pro, a game-changing link shortener and dynamic routing tool built for marketers and businesses who want full control over their links. Unlike traditional shorteners like Bitly—now showing ads on free accounts—301 Pro goes beyond simple redirects with powerful features like time-based and location-based routing, QR code tracking, and in-depth analytics.

Scott reveals how businesses can use dynamic links to supercharge their marketing campaigns, tailor content to users in real-time, and even adjust experiences based on factors like weather and language detection. Whether you're running global campaigns, managing multilingual content, or optimizing QR codes for different audiences, 301 Pro makes it seamless.

He also shares a critical tip: never hard-code your QR codes—with 301 Pro, you can update them in real-time and avoid costly mistakes. And for RBL Media podcast listeners, Scott has a special offer: use code RBL for 50% off when you sign up!

About Scott Cate

Scott Cate is a Cloud Builder Advocate who speaks at events of all sizes, connecting with developers. Passionate about sharing knowledge, Scott enjoys teaching strengths, identifying weaknesses, and driving improvement. His career motto is: "Learn. Build. Share."

With a proven track record of delivering complex, high-value products through invention, program management, and product management, Scott combines entrepreneurial instincts, deep technical expertise, and a strong ability to motivate cross-functional teams at all levels.

Their experience includes serving as the voice of the business, effectively communicating risk for maximum impact, building strong relationships with vendors and clients, and leading companies to new heights. A seasoned technology leader, Scott excels as a strategic business partner, adapts easily to change, manages multiple tasks simultaneously, and thrives on learning and teaching new concepts.

Resources discussed in this episode:

301 Pro: Use code RBL to get 50% off first two months
Bitly

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Turn Your Expertise Into Income Why Every Business Needs an Online Course

info@rblmedia.co (RBL Media) — Tue, 4 Mar 2025 11:00:00 +0000

Pua walks business owners through the top five reasons they should be monetizing their knowledge and experience through online courses. She talks about some of the common misconceptions about courses, including how many businesses don’t think they have something to turn into a course. In reality, she shows us how any business—virtual or in-person, service-based or product-based—can build online courses easily and quickly.

When it comes to online course creation, Pua reminds people how simple it is to transfer their knowledge into an online format that makes it easy to learn. More importantly, she reinforces how having courses can help build trust and credibility, leverage knowledge for additional revenue streams, and serve a subset of clients who may not be ready for higher cost traditional services.

If you’ve been considering an online course—or even if you’ve thought “there’s no way for my business to create a course”—this episode will change your mind and get you thinking creatively! Listen in to learn how simple the process can be.

Resources discussed in this episode:

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How to Turn your Website into a Scalable Conversion Machine

info@rblmedia.co (RBL Media) — Tue, 18 Feb 2025 11:00:00 +0000

In this episode, Pua dives into the key elements that optimize a website for a better user experience and conversion rates. She emphasizes the importance of shifting the mindset around gathering feedback—viewing it as valuable data rather than a personal critique. Pua breaks down the essential components, including clear messaging, credibility, and seamless transactional capabilities. Throughout the discussion, she shares insights from a workshop she hosted, focusing on user experience, messaging, and leveraging data to drive business growth.

Pua stresses the importance of tracking website performance using tools like Google Analytics, heat maps, and Chrome’s developer tools. She recommends continuous testing and iteration to refine the user experience. Actionable steps include setting up analytics tools, implementing heat mapping software like Hotjar or FullStory, and actively gathering user feedback to identify areas for improvement.

Pua also breaks down the digital funnel into three key areas—marketing efforts, website experience, and post-purchase engagement—explaining how each stage impacts conversions. Whether you're building a new site or refining an existing one, Pualena's insights will help you make informed decisions that drive results.

Resources discussed in this episode:

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Retaining Clients and Evaluating your Business with Nikki Nash

info@rblmedia.co (RBL Media) — Tue, 4 Feb 2025 11:00:00 +0000

Pua sits down with business coach Nikki Nash to chat about how to build a business that runs smoothly without you having to do everything—so you can scale, grow, and actually enjoy the journey. Nikki shares her wealth of experience, having marketed for Fortune 100 brands before diving into her own path to entrepreneurship. She shares how she transitioned from a service-based business to creating educational content, making it easier to share the goldmine of insights she’s picked up from top-tier mentors and her work as a fractional CMO for tech startups.

In this episode, Nikki breaks down why strategic relationships are everything, how to make the most of assets like email lists and apps, and why your business shouldn’t depend solely on you to survive and thrive. She also gets real about the difference between a business that supports your lifestyle and one built for generational wealth—plus, she shares genius tips on business valuation, appraisals, and creative ways to boost income.

If you’re looking to scale smart, build wealth, and set your business up for long-term success, you need to tune in to this episode. It’s packed with insights, inspiration, and practical strategies you can start using right away!

About Nikki Nash

Nikki Nash is a Hay House author, international speaker and business advisor for women entrepreneurs. As host of the Market Your Genius podcast and founder of Nikki Nash & Company, she equips entrepreneurs and authors with the tools and resources they need to share and profit from their expertise.

Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive business and personal development background to help women create a business and a life they’re MADLY in love with.

Prior to entrepreneurship, Nikki served as Head of Marketing at tech startup Rest Devices, Senior Marketing Manager at Intel Corporation where she won the Marketing Excellence Award, Brand Management MBA Intern at The Coca-Cola Company, and Media Planner and Buyer at advertising agency Publicist Worldwide on the Kraft Foods Account. She has also worked for brands such as InStyle, Travel + Leisure, and Louis Vuitton Moet Hennessy.

Resources discussed in this episode:

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Goal Setting and Leveraging your Momentum for the New Year

info@rblmedia.co (RBL Media) — Tue, 21 Jan 2025 11:00:00 +0000

In this episode, Pualena helps you kickstart the new year (or any time you’re ready for a fresh start) with practical strategies and an inspiring approach to goal-setting. She highlights the power of celebrating small wins every week to keep momentum going and encourages you to reflect on last year’s achievements and challenges as a foundation for setting goals. Pualena makes the process interactive, inviting you to pause and journal as you listen so you can put a clear plan into action by the end of the episode.

With a focus on setting SMART goals, Pualena introduces three impactful growth strategies for 2025: improving customer experience, leveraging AI and data, and building collaborations with like-minded businesses. She also dives into the latest marketing trends, including short-form video, interactive content, and sustainability messaging, while sharing actionable tips like batching work and using project management tools to avoid burnout. To put these ideas into motion, Pualena offers practical suggestions, from sending surveys to gathering customer feedback to integrating AI tools and creating engaging content. She wraps up by encouraging you to share your thoughts, connect with the podcast community, and embrace a year filled with success and abundance.

Resources discussed in this episode:

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Using Data to Skyrocket your Business Growth in 2025!

info@rblmedia.co (RBL Media) — Tue, 7 Jan 2025 11:00:00 +0000

Pualena demystifies data collection and analysis in this episode of the RBL Media podcast. She shares how important it is to monitor, collect, and critically analyze data to make informed business decisions to foster growth. She describes data as the oil that fuels the business engine. Along with data analysis, Pua reminds listeners of the importance of setting SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—while tracking key performance indicators (KPIs) like revenue growth, website traffic, and conversion rates.

To help business owners start tracking their data, Pua recommends different tools for data collection and advises consistently analyzing patterns and trends to optimize strategies. She also stresses the importance of making informed, data-backed decisions, even when looking at your data may seem scary, and reminds listeners that feedback and stats are not personal; they’re just data you can learn from.

Pua also shares practical tips for using tools and platforms already at your disposal. Whether you’re refining your marketing campaigns or analyzing website behavior, this episode offers a straightforward framework for pulling insights and taking impactful action. Listeners will walk away with actionable steps to define their KPIs, set clear goals, and consistently track and analyze data.

Resources discussed in this episode:

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7 Steps to Get Ready to Work with a Website Designer

info@rblmedia.co (RBL Media) — Tue, 24 Dec 2024 11:00:00 +0000

Are you thinking about working with a web designer? This episode will help you show up prepared for the smoothest experience possible. Pualena outlines seven essential steps to help you prepare for working with a website designer, ensuring a smooth and efficient project experience for everyone involved. From defining SMART (Specific, Measurable, Attainable, Relevant, Timely) goals to maintaining clear communication, she highlights actionable strategies to avoid the most common delays.

Some of these key steps include identifying your target audience and traffic sources, gathering website inspiration from other sites you like, organizing essential content (logos and photos), setting a realistic budget, and clearly articulating your brand identity. Pualena emphasizes that thorough preparation streamlines the design process and ensures your website aligns perfectly with your business goals.

Pualena also shares practical examples and tips, such as selecting high-quality visuals and identifying website features that deliver the most value. By following these steps, businesses can avoid costly setbacks, foster better collaboration with their designer, and achieve a polished, impactful online presence. Whether you're planning your first website or looking to revamp an existing one, this episode equips you with the tools to get started right.

Resources discussed in this episode:

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Showing up for your Business with KC Cohn

info@rblmedia.co (RBL Media) — Tue, 10 Dec 2024 11:00:00 +0000

In this inspiring episode, host Pualena chats with KC Cohn as she shares her evolution from a traditional nine-to-five career to building a thriving six-figure color consulting business. After scaling her venture with six consultants, a life-altering trip shifted her focus to a new calling: Visionary Coaching. KC developed the "Ebb and Flow" framework, which guides clients through the transformative stages of Epiphany, Blueprint, and Bridge, emphasizing the importance of deep inner work before pursuing business growth. She introduces innovative tools like Pinterest vision boards and therapeutic photo shoots, empowering clients to reimagine their self-image and align their personal and professional lives.

KC also unveils The Slumber Party, her six-month virtual coaching container designed to support women entrepreneurs on their journey to clarity, confidence, and community. This unique program combines one-on-one coaching, a nurturing community, and KC’s proven methods to foster both personal and professional breakthroughs. Don’t miss KC’s insights into overcoming self-doubt, finding alignment, and building a business rooted in values and integrity.

About KC Cohn

KC Cohn is the creative founder of House of Vision, specializing in visionary coaching designed for women entrepreneurs and creatives. With over a decade of experience in coaching, personal development, color and design, and personal branding, she empowers clients to achieve profound, life-altering transformations.

Her diverse expertise enables her to provide uniquely holistic solutions that enhance both the personal and professional dimensions of her clients' lives. The "180 to 180" program, developed under her leadership, is designed to guide individuals through a complete personal and business metamorphosis in just 180 days.

This transformative journey delves deep into uncovering aspirations and obstacles, authentically aligning personal and professional identities, and creating strategies that attract ideal clients. For those ready to lead with vision, resilience, and grace—and seeking meaningful changes in life and business—she offers dedicated support and guidance to help craft a personalized path to greatness.

Resources discussed in this episode:

The “Why You?” Excercise

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Your Business Marketing Scorecard with Victoria Hajjar

info@rblmedia.co (Victoria Hajjar) — Tue, 26 Nov 2024 11:00:00 +0000

In this value-packed episode, Pualena chats with marketing powerhouse Victoria Hajjar, founder of Ugli Ventures, about how to grow your business with small, strategic improvements. Victoria shares her four-step framework for building a scalable marketing machine, emphasizing the importance of creating ROI-driven systems and embracing leadership as a business owner.

Discover how to streamline your marketing efforts, track meaningful metrics, and hire the right team to help you grow. Victoria also highlights how to break free from “DIY burnout” and embrace a mindset shift to focus on high-level strategy and growth. From actionable tips on conversion optimization to navigating the tricky “in-between” stages of scaling, this episode is a must-listen for entrepreneurs at every level.

Victoria’s approach makes marketing approachable, fun, and, most importantly, effective. If you’ve ever felt overwhelmed by marketing, hiring, or data, this conversation will inspire you to build systems that work beautifully for your business.

About Victoria Hajjar

Victoria is the founder of Ugli Ventures, a marketing consultancy specializing in building scalable marketing systems for growth startups and scale-ups. With over a decade of hands-on experience in marketing and sales, Victoria has transformed the “trial by fire” challenges of her own entrepreneurial journey into actionable frameworks for her clients.

Her mission is rooted in helping business owners, especially women entrepreneurs, turn the overwhelming and often chaotic aspects of marketing into streamlined processes that fuel growth and creativity. Recognizing that marketing can feel “ugly” and daunting, Victoria provides strategies and systems that transform this critical business area into a source of confidence and excitement.

Resources discussed in this episode:

Marketing Resources: https://www.ugliventures.com/resources

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How to Stand out in a Video Saturated World with Keri Murphy

info@rblmedia.co (Keri Murphy) — Tue, 12 Nov 2024 11:00:00 +0000

In a world where video content is everywhere, how do you ensure your voice is heard? Keri Murphy, the force behind Inspired Living, joins Pua to reveal her top strategies for standing out in a saturated video landscape. With over three decades of on-camera experience, Keri emphasizes that authenticity and connection are the foundations of success on video. She discusses the pitfalls of "performing" instead of simply being yourself and offers invaluable advice on showing up as the real, unfiltered you.

Throughout the episode, Keri and Pua cover how to combat imposter syndrome, understand the nuances of audience engagement, and identify which platforms best suit different business goals. For entrepreneurs new to video, Keri shares essential tips on lighting, sound, and equipment, advising listeners to start where they are and focus on developing a clear message that resonates. Whether it’s video strategy, content planning, or overcoming self-doubt, Keri's insights equip listeners with the tools to confidently step in front of the camera and make a genuine impact.

About Keri Murphy

The CEO and founder of Inspired Living, Keri Murphy, is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, media expert and business mentor honed her expertise in the entrepreneurial field for over 20 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to clarify their message, authentically show up on camera and leverage video in order to build an influential brand.

Resources discussed in this episode:

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Scale with Success with Caitlin Bacher

info@rblmedia.co (RBL Media) — Tue, 29 Oct 2024 11:00:00 +0000

In this episode, host Pualena welcomes Caitlin Bacher, founder of Scale With Success®, to discuss the challenges of course creation and how to escape the overwhelming launch cycle. Caitlin shares her journey from struggling with exhausting launches to finding a sustainable, scalable solution through evergreen sales funnels. Caitlin also discusses why visibility is crucial to growth and how stepping outside your comfort zone can lead to real business success.

Throughout the episode, Pualena and Caitlin explore practical pricing strategies that align with your business model and how to use social media effectively without burning out. Caitlin emphasizes the importance of speaking directly to your audience's pain points and tailoring your message to attract the right people, allowing your course to stand out in a crowded market. If you're ready to scale your business, this episode is filled with valuable insights to help you succeed.

About Caitlin Bacher

Caitlin Bacher is the founder of Scale With Success®, a coaching program that helps online course creators build 6- and 7-figure businesses without launching. After years of struggling with launches, she discovered a sustainable method for generating consistent revenue through evergreen sales and marketing funnels. Today, Caitlin teaches entrepreneurs how to scale their course businesses while maintaining personal freedom and prioritizing family. Her proprietary method, The Scale Method, has helped hundreds of course creators achieve predictable and scalable success.

Resources discussed in this episode:

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Podcasts as a Marketing Tool with Jessica Rhodes

info@rblmedia.co (Jessica Rhodes) — Tue, 15 Oct 2024 11:00:00 +0000

In this episode, Pualena welcomes Jessica Rhodes, Founder of Interview Connections, as she shares her journey of building a highly successful podcast booking agency. Jessica shares how podcast interviews are one of the quickest and most effective ways to build more brand awareness. Listeners will hear tips on how to leverage podcast appearances for business growth. Jessica also explains how podcasts can be a game-changer for building relationships and attracting leads through authentic conversations.

Jessica explains how she transitioned from hosting her own podcast to being a guest on others, highlighting the long-term benefits of being a guest, such as increased visibility, audience growth, and SEO advantages. Jessica also offers practical advice on how to be an effective podcast guest, including storytelling techniques, managing call-to-actions, and striking a balance in conversations. If you're an entrepreneur looking to expand your reach, this episode provides valuable insights on leveraging podcasts to your advantage.

About Jessica Rhodes

Jessica is the Founder of Interview Connections, awarded by Corporate Vision Magazine as the Best Specialty Podcast Booking Agency of 2021, and a Bronze Winner in the Stevie Awards for Best Marketing or Advertising Agency of 2022!

Her team works with small business owners and entrepreneurs who feel like the best-kept secret! They book their clients on established, quality podcasts speaking to their ideal clients so they reach new audiences and grow their business to the next level!

Resources discussed in this episode:

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Validating Your Idea

info@rblmedia.co (RBL Media) — Tue, 1 Oct 2024 11:00:00 +0000

In this episode of the RBL Media Podcast, Pualena discusses the critical steps every entrepreneur should take to validate their business idea before launching. Whether you're in the early stages of planning or seeking to refine an existing business, these seven essential tips offer practical advice for preparing your business idea.

Pualena covers the importance of conducting thorough user interviews, performing comprehensive market research, and developing a Minimum Viable Product (MVP) to test your concept. She also explains how to create a Unique Value Proposition (UVP) that sets your business apart from competitors and why planning for scaling is crucial from the start. Pre-selling your product to gauge interest and generate early revenue is another critical strategy Pua highlights.

Through practical, actionable advice and examples from her experience, Pua offers a step-by-step roadmap. This roadmap will help entrepreneurs confidently advance their ideas and encourage building a solid foundation for long-term success. Whether you're just starting or fine-tuning your business strategy, this episode is filled with valuable insights to help you fully prepare for the journey ahead.

Resources discussed in this episode:

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Charismatic Leadership in Virtual Events with Michael Tucker

info@rblmedia.co (RBL Media) — Tue, 17 Sep 2024 11:00:00 +0000

Imagine transforming your business landscape through the power of virtual spaces. In this episode of RBL Media Podcast, Pualena opens the floor with Michael Tucker to dive deep into this concept. Michael Tucker started with humble beginnings as a Real Estate agent. Through charismatic leadership and the use of virtual spaces, he is now the proud founder of a multi-million dollar business, FunnelsPro.

Throughout the podcast, Michael provides actionable advice for hosting virtual events that build trust, establish credibility, and drive significant growth. He reveals why he believes building a thriving business is based on creating platforms that allow genuine, lasting connections with clients. Michael encourages focusing on meaningful interactions and explains how, by doing so, companies can build trust and increase conversion rates.

He challenges listeners to ask themselves what they can teach the world and how they can create a booming virtual community regardless of their business. Pualena chimes in with the struggles of imposter syndrome that many entrepreneurs face, to which Michael reveals how he and several other well-known speakers overcame imposter syndrome. Pualena and Michael end the podcast by encouraging listeners to begin imperfectly, begin messy, and know that the starting is half the battle. Listen on to take the first step toward a virtual landscape ready for the inspiration of new leaders.

About Michael Tucker

Michael Tucker is the Founder and CEO of FunnelPros, an agency specializing in high-converting virtual events and funnels for online entrepreneurs. With years of experience helping businesses grow their influence and revenue through immersive online experiences, Michael has developed a proven five-day challenge model that drives both engagement and results. His innovative approach has led to millions of dollars in revenue for clients across all industries.

Resources discussed in this episode:

Speakers

Online Tools

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Welcome Back! Crafting Your Big Business Idea

info@rblmedia.co (RBL Media) — Tue, 3 Sep 2024 11:00:00 +0000

Welcome back to the Rebel Media Podcast. In our season two premiere, Pualena guides you through the first of seven steps in building or refining your business: finding your big idea. Discover how to identify and capitalize on market gaps and ensure your product or service is solving a genuine problem. This episode is packed with actionable insights, perfect for entrepreneurs who are ready to break away from the traditional path and create a business that truly resonates with them.

Pua discusses the importance of competitive advantage, understanding your unique selling proposition (USP), and staying on top of industry trends. Whether you're just starting out or looking to rebrand, this episode provides the foundational tools to succeed in the entrepreneurial world. Don't miss out on the start of this exciting new series.

Resources discussed in this episode:

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Conscious Parenting with Kristin & Travis Francis

info@rblmedia.co (Travis Francis, Kristin Francis) — Tue, 4 Jun 2024 11:00:00 +0000

Join host Pua for an inspiring conversation with Kristin and Travis Francis as they share their powerful story of transformation and resilience. From dealing with personal struggles and Complex PTSD to creating a supportive, loving family environment, they detail their journey and the steps they took to overcome significant challenges. Discover how their experiences led them to start a business focused on helping other families achieve peace and connection. Kristin shares her experience of dealing with Complex PTSD and how her healing began with recognizing and addressing her childhood traumas.

They delve into the importance of self-care, effective communication, and the impact of creating a nurturing home environment. Kristin and Travis offer valuable insights and practical advice on handling emotional triggers, establishing healthy boundaries, and fostering a supportive community. Their story highlights the power of resilience and the impact of supportive relationships in personal growth and transformation. Learn about their upcoming three-day conscious parenting workshop, designed to help parents create a nurturing environment for their children, emphasizing communication, emotional control, and the role of parents in fostering a supportive and non-judgmental atmosphere. Don't miss this informational episode and start transforming your approach to parenting and personal growth!

About Kristin & Travis Francis

Meet Parenting Coaches Travis and Kristin Francis, parents whose transformative mental health journey began in 2019 when their family reached a breaking point. Struggling with anger, anxiety, and depression, Travis expressed his pain through yelling and shaming, while Kristin battled debilitating, uncontrolled emotions that baffled those around her. On the verge of divorce, Kristin sought help from a new psychiatrist who properly diagnosed her with Complex PTSD, shortly after which Travis was diagnosed with depression. These pivotal moments altered their family’s course entirely.

Travis and Kristin committed to individual healing and improving their family’s mental health, immersing themselves in extensive research and attending seminars by world-renowned mental health experts like Dr. Gabor Mate, Dr. Shefali Tsabary, and Dr. Bessel van der Kolk. They discovered the Conscious Parenting method and began applying it to their daily lives, leading to a complete transformation of their family dynamic. Today, the Francis family is thriving, cherishing the incredible bonds they’ve formed. As Parent Coaches, Kristin and Travis share their wealth of knowledge, compassion, and practical tools honed through personal experiences, guiding parents toward a happier, more peaceful parenting journey.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Kristin & Travis Francis | MindFull Parent Life Coaching:

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Superhero Marketing - The Hero's Journey Framework

info@rblmedia.co (RBL Media) — Tue, 21 May 2024 11:00:00 +0000

How do you hook your readers, inspire confidence, and guide them to take action with confidence? The answer is the Hero’s Journey—a popular marketing framework that uses the power of storytelling. In this episode, Pua walks us through the eight steps that take the audience on a journey to say ‘yes’ using carefully crafted copywriting and visual best practices. You’ll want to save this episode to refer back to again and again whenever you start a new marketing project and need a refresh.

Pua also shares tips on how to sound authentic and avoid coming across as spammy, from the structure of your copy to the images you use and how you phrase your call to adventure. With clear examples to follow along with, The Hero’s Journey may soon be your favorite framework for sales copy. In this episode, you’ll also hear some exciting news about the RBL Media podcast and what to look forward to over the summer and into the Fall.

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The Top 4 Productivity Apps I Use Everyday

info@rblmedia.co (RBL Media) — Tue, 30 Apr 2024 11:00:00 +0000

Ready to simplify your daily tasks? In this episode, Pua shares her favorite productivity tools that make an entrepreneur's daily workload simpler and less stressful. She discusses which tools she uses daily and why they’re essential, and she also highlights the importance of creating efficiency while avoiding overcomplicating things. You’ll learn more about the fine balance between productivity and burnout alongside effective strategies to optimize your workflow.

Pua shares her top four productivity tools: ClickUp (for comprehensive project management), Shift (for managing multiple Google accounts seamlessly), Slack (for organized team communication), and Markup.io (for efficient web page annotation and revision tracking). With practical examples and personal anecdotes, Pua provides valuable guidance on streamlining workflows and achieving work-life balance.

Resources discussed in this episode:

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How to increase your organic SEO by 53% with Bernadette Marciniak

info@rblmedia.co (RBL Media) — Tue, 16 Apr 2024 11:00:00 +0000

Are you nervous about creating videos for your business and marketing? If you whispered a ‘yes,’ then this episode is a must-listen for you! Pualena’s guest, Bernadette Marciniak, shares how powerful video can be to not only connect with your audience and showcase your authentic self but also how it helps your searchability online. Whether you’re thinking about b-roll footage, a founder’s story video, or capturing your next public talk, this episode will leave you inspired to start using more videos in your business.

Bernadette shares the biggest mindset challenges she and her clients encounter with photography and videography and practical tips for overcoming your hesitation. You’ll also learn practical strategies including where to host your videos, how to get the most use of your content, and the essential elements needed for a great video. If you’re ready to take your website to the next level, grow your audience, or capitalize on your next speaking engagement, this interview is a must-listen and share with your network.

About Bernadette Marciniak

Bernadette is a dreamer, chaser, and storyteller. She’s also an award-winning photographer and Founder of Solhaus Media—a boutique woman-led video and photo agency for visionaries, best-selling authors, speakers, and your business’s #1 believer.

As a brand photographer and videographer, she loves working with entrepreneurs who create impact, elevate the collective, guide others, and whose superpower is leading fellow humans to discover their own magnificence. She’s a former award-winning reporter, photojournalist, and videojournalist. Storytelling plays a huge part in her approach to taking unique, authentic, and distinctive imagery that stands out and scales your business.

Resources discussed in this episode:

Picks and Flicks: Solhausmedia.com/ptfwaitlist

Contact Pua Pakele | RBL Media:

Contact Bernadette Marciniak | Solhaus Media:

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Project Management Secrets for Entrepreneurs & Small Businesses with Talia Marino

info@rblmedia.co (RBL Media) — Tue, 2 Apr 2024 11:00:00 +0000

In this enlightening podcast, host Pualena engages with product strategy consultant Talia Marino, offering valuable insights into effective product development processes. Talia emphasizes the importance of thorough discovery and validation, stressing the need to understand user needs before embarking on development. She discusses the iterative nature of product development, advocating for delivering incremental value over time. Talia explores key themes such as prioritization based on ROI, stakeholder management, and the significance of documentation for maintaining clarity and alignment throughout the development process.

Furthermore, she delves into the intersection of creativity and strategy, showcasing how both elements contribute to impactful solutions. Talia shares strategies for overcoming common roadblocks in product management, emphasizing the importance of validation, feedback, and informed decision-making to ensure product success. Tune in for valuable insights on stakeholder management, risk mitigation, and the iterative process of product management.

About Talia Marino

Talia is an accomplished executive product leader known for driving growth and innovation in the enterprise, B2B SaaS space, as well as experience building 0 to 1 products. With a strategic mindset and deep product management expertise, Talia has successfully developed and executed product strategies aligned with market trends and customer needs across several industries, most notably in FinTech and Entertainment. She excels at fostering cross-functional collaboration, influencing stakeholders, and navigating complex organizational landscapes.

She is also well-versed in building and mentoring high-performing teams, fostering a culture of creativity and always driving continuous improvement. Passionate about driving customer-centric innovation, Talia has a keen eye for identifying market opportunities and translating them into actionable product roadmaps. She has a strong focus on delivering exceptional user experiences and leveraging data-driven insights to inform product decisions. In her free time, you will find her traveling the world, wine or champagne tasting, scuba diving, and tinkering with the latest AI tools.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Talia Marino | The Product Consult:

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Honing and Owning Your Gifts with Animal Communicator Keao Love

info@rblmedia.co (RBL Media) — Tue, 19 Mar 2024 11:00:00 +0000

In this emotionally charged episode, host Pua engages in a profound conversation with guest Keao Love, unraveling the intricacies of her transformative life journey. Keao opens up about her pivotal childhood encounter with a St. Bernard, a moment that shaped her understanding of love, pain, and self-expression. This experience shapes Keao's life, shedding light on her experiences with pet loss, self-healing, and embracing her calling as an animal communicator.

The duo explores the broader implications of Keao's work, delving into topics such as navigating grief, the significance of active listening, and the courage needed to honor one's gifts amidst skepticism. Pua skillfully guides the discussion towards the idea that embracing and expressing our unique gifts can lead to deep healing and fulfillment, not only for ourselves but for those around us and beyond. Keao's insights extend to the transformative power of the Listening Circle, a group grief support for pet loss, emphasizing the importance of creating a simple and accessible space for individuals in anticipatory grief. The episode concludes with practical advice on supporting individuals through grief and the meaningful impact of sessions for healing.

About Keao Love

Keao, pronounced kay-ow, is a remarkable animal communicator endowed with the rare ability to see, hear, and feel energy. Discovering her unique gifts at the age of nine, Keao initially suppressed them but later embraced and trusted her clairvoyant, clairaudient, and clairsentient abilities after years of personal healing. Motivated by a desire to set an example for her daughters, she courageously stepped out of the "connection closet." Keao's journey took a significant turn when she had clear visions of a grey and white mutt named Toby, who became a pivotal companion in her life. Toby's appearances in her dreams led Keao to the Hawaiian Humane Society, where she discovered him just in time, as he was scheduled to be euthanized the following day. Toby has since been a constant presence in Keao's life, supporting her in honing her animal communication gifts.

Keao uses her unique abilities to connect with animals, providing insights into their behaviors, dietary needs, and past history, particularly benefiting rescued animals. Beyond domestic animals, Keao has connected with a diverse range of creatures, from gorillas and orangutans to elephants, whales, and even the beloved panda bear Xiao Liwu. Her remarkable journey has led her to read for celebrities and their pets at prestigious events, make appearances on television, radio, and podcasts, including Freeform's Monica the Medium. Above all, Keao finds immense joy in facilitating deeper connections between humans and their pets, encouraging others to trust their intuition in understanding the profound bond they share. Her work invites people to recognize the sacredness in all sentient beings, nature, and wildlife, fostering gratitude for the interconnected love that binds everything in existence.

Resources discussed in this episode:

Aloha Rosaleis by Geralyn Kamahaʻo Camarillo

Contact Pua Pakele | RBL Media:

Contact Keao Love | Connect with Keao:

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Therapy vs. Counseling and the Art of Journaling with Cassie Castillo

info@rblmedia.co (RBL Media) — Tue, 5 Mar 2024 11:00:00 +0000

Join Pualena in an engaging conversation with Cassie Castillo, a licensed clinical social worker and mindset coach, as they explore the intersection of therapy and coaching. Cassie's expertise shines as she shares her journey of seamlessly blending clinical practice at Whole Hawaii Counseling with her passion for mindset coaching. The episode delves into empowering working women against burnout, unveiling Cassie's innovative journaling approach—a dynamic space for self-reflection. Gain valuable insights on navigating burnout, the transformative power of mindset coaching, and Cassie's unique journaling practice.

The conversation extends to the internal struggles professionals face, emphasizing the balance between self-diagnosis and external support. Cassie envisions a comprehensive well-being service, including group coaching and retreats, underscoring the importance of community in overcoming burnout and fostering personal growth. This episode is a holistic exploration of therapeutic and coaching approaches, offering actionable insights for listeners.

About Cassie Castillo

Cassandra, or Cassie, is a compassionate and dedicated professional in the field of mental health. She holds a Bachelor's degree in Psychology and a Master's in Social Work from the University of Hawaii at Mānoa. As a Licensed Clinical Social Worker (LCSW) in the state of Hawaii, Cassie specializes in working with adults and couples, with a profound commitment to fostering healing through love and empathy.

Adopting a person-centred approach, Cassie places individuals at the core of their therapeutic journey. Her practice incorporates a strengths-based perspective, encouraging clients to recognize and leverage their innate strengths to enhance overall well-being. Hailing from Hawaii, Cassie wholeheartedly embraces the "aloha spirit," infusing it into her counseling relationships to create an atmosphere where clients feel heard, validated, and empowered. Cassie's mission is to guide individuals in their growth towards becoming their whole selves, promoting self-discovery and personal empowerment.

Resources discussed in this episode:

Becoming WHOLE: A Self-Care Journal to bring you more gratitude, mindfulness, and reflection

Contact Pua Pakele | RBL Media:

Contact Cassie Castillo | WHOLE Hawaii: Counseling and Services:

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Leadership and Vulnerability with Kari Lotzien

info@rblmedia.co (RBL Media) — Tue, 20 Feb 2024 11:00:00 +0000

Join Pua Pakele and Kari Lotzien on a journey to explore the challenges of work-life balance for business owners. The episode covers Kari's journey from a business owner to a leadership coach. Pua and Kari discuss imposter syndrome, strategic planning, and the three stages of business growth. Kari's approach helps entrepreneurs navigate challenges while maintaining passion and purpose. The conversation also delves into fostering authentic connections in both personal and business relationships.

The discussion further explores the importance of finding the right space for seeking support, particularly for small business owners facing unique challenges. Kari shares illuminating perspectives from her group coaching program, underscoring the significance of celebrating wins and fostering a sense of community. As Kari encourages small business owners to connect and share experiences, the conversation provides valuable insights into navigating the challenges of entrepreneurship.

Listeners are invited to reflect on the connections between their personal and professional goals to help gain a deeper understanding of what contributes to a successful and fulfilling entrepreneurial journey.

About Kari Lotzien

Kari, a visionary entrepreneur, is dedicated to supporting like-minded visionaries in achieving sustained success in both business and life. Her passion lies in businesses that prioritize service and community, believing in their potential to positively impact the world. Undeterred by skepticism, Kari encourages others to embrace ambitious visions for their businesses, drawing from her own experience of incorporating "making the world a better place" into her vision statement.

Visionary entrepreneurs, according to Kari, transcend industry boundaries, with her clients ranging from therapy clinics to insurance brokerages. For these entrepreneurs, business is about more than just turning a profit; it's about providing services that improve lives. Kari emphasizes the broader purpose that fuels visionary entrepreneurship, challenging the notion that it's limited to specific sectors and fostering a community of individuals committed to positive change.

Contact Pua Pakele | RBL Media:

Contact Kari Lotzien | Be the Anchor:

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The Great Launch Killer: Perfectionism, Self-Doubt, Fear of Failure, and Imposter Syndrome

info@rblmedia.co (RBL Media) — Tue, 6 Feb 2024 11:00:00 +0000

Entrepreneurs and course creators often find themselves contending with the challenges of launch delays, a common hurdle for many. Pua takes a deep dive into the intricacies of why these delays occur and how perfectionism, coupled with imposter syndrome, can impede the path to a successful launch. By shedding light on the impact of these psychological barriers, she underscores the significance of overcoming fear, embracing failures, and initiating imperfect launches as essential steps toward building resilience.

Pua advocates for embracing imperfections and learning from inevitable failures. Drawing from her own experiences, she emphasizes the importance of prioritizing content quality over external perfection, urging creators to focus on their message rather than getting bogged down by technical details. The podcast also touches on the pitfalls of involving friends and family in beta launches and suggests a middle-ground approach to gathering feedback while managing expectations. Pua concludes the episode by expressing her heartfelt wish for all listeners to achieve success in their launches and provides guidance on the path to attain that success.

Resources discussed in this episode:

Think Media

Contact Pua Pakele | RBL Media:

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Rebellious Marketing with Tiago Faria

info@rblmedia.co (RBL Media) — Tue, 23 Jan 2024 11:00:00 +0000

Welcome to the inaugural episode of the RBL Media Podcast. In this debut installment, host Pua engages in a dynamic conversation with Tiago Faria, a seasoned marketing expert. Join us as Tiago imparts invaluable insights into the intricacies of effective communication and the continuous refinement of marketing strategies. Tiago stresses the importance of engaging with people to understand their challenges thoroughly, advocating for the use of their language to craft compelling marketing messages. Drawing on practical examples, he encourages businesses to conduct interviews with potential clients, leveraging these conversations to gain valuable insights into client frustrations and urgent problems that need solutions. Tiago emphasizes the need for continuous refinement and evolution of offers based on client feedback, highlighting the pursuit of delivering exceptional results.

Transitioning into the realm of referral programs, Tiago and Pua address the challenges associated with referrals and offer actionable strategies for successful implementation. Tiago underscores the significance of cultivating active relationships when seeking referrals, providing a step-by-step approach to capturing attention and fostering a culture of enthusiastic advocates.

The episode delves into the power of genuine conversations, stressing the importance of contextual timing in transforming potential clients into valuable referral sources. Tiago shares his personal journey of overcoming content creation fears through a transformative 90-day challenge, emphasizing the enduring benefits of acquiring skills that would typically take years to develop. This episode serves as a comprehensive guide to effective communication, marketing refinement, and the strategic implementation of referral programs.

About Tiago Faria

Tiago Faria, a former Google employee turned business mentor, is based in Lisbon, Portugal. Tiago focuses on the health industry, employing an anti-marketing approach to simplify processes. Passionate about authentic relationship-building, he guides businesses through effective referral programs and transformative content creation. Leveraging his wealth of marketing expertise, Tiago assists clients in overcoming challenges and gaining confidence in their marketing efforts.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Tiago Faria:

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Healing, Community, Products, Affiliates & So much more! with Bridgitte Mallinson

info@rblmedia.co (RBL Media) — Tue, 9 Jan 2024 11:00:00 +0000

In this week's episode, host Pua engages with Bridgitte Mallinson, a dynamic entrepreneur and founder of GutPersonal. Bridgitte shares her journey as a two-time founder, emphasizing the unconventional growth of her businesses, rooted in empowering women to achieve optimal health and wealth. Bridgitte's personal health challenges led her to discover the importance of gut health, prompting her to start GutPersonal and provide solutions through physical products and education.

The episode explores her unique approach to affiliate marketing, creating an affiliate experience that fosters a sense of family and shared mission. Bridgitte highlights the significance of setting daily intentions and the ripple effect of aligning with one's body and gut health. Bridgitte's story is a reminder to embrace imperfection, take messy action, and prioritize our health as the foundation for achieving our entrepreneurial dreams.

About Bridgitte Mallinson

Bridgitte Mallinson, MS, RDN, is the visionary founder and CEO of GutPersonal, a supplement company committed to eradicating gut issues permanently through personalized approaches. Overcoming her own lifelong struggle with gut health, Bridgitte brings over a decade of expertise as a registered functional dietitian, specializing in functional medicine and nutrition. Her mission goes beyond health, aiming to elevate the well-being and prosperity of both women and men.

GutPersonal stands out as not just female-founded but predominantly female-funded, reflecting Bridgitte's dedication to fostering a community where women excel. Leading a team of experienced clinicians, marketers, and operational experts, she embodies the spirit of women who strive for both professional success and a life they passionately love.

Contact Pua Pakele | RBL Media:

Contact Bridgitte Mallinson | GutPersonal:

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Back in Balance: Alignment and Wellness for Entrepreneurs with Dr. Anjali Agrawal

info@rblmedia.co (RBL Media) — Tue, 26 Dec 2023 11:00:00 +0000

In this episode, Pualena and Dr. Anjali Agrawal explore her unique role as a non-cracking chiropractor, emphasizing gentle adjustments, functional nutrition, and ergonomic insights for holistic health. Dr. Agrawal shares her transformative journey into chiropractic care, recounting a pivotal moment that redirected her career path. From being an audible junkie to embracing low-force techniques, she highlights the effectiveness of these adjustments for long-lasting results.

The conversation delves into the significance of addressing physical, nutritional, and chemical stressors for resilience and preventing strain accumulation. Dr. Agrawal's insights extend to nutritional support, dispelling myths about pregnancy, and her comprehensive workplace wellness course, challenging common health misconceptions. Pualena expresses awe at Dr. Agrawal's approach, referring to her as the answer for those seeking ways to feel better, move better, and enhance longevity. Dr. Agrawal's holistic approach integrates movement, nutrition, and lifestyle choices, providing a valuable perspective on optimal well-being.

About Dr. Anjali Agrawal

Dr. Anjali Agrawal is a holistic healthcare practitioner, combining chiropractic and nutrition to specialize in pediatric and women's health. With a background in Biochemistry/Cell Biology from UCSD and a Doctor of Chiropractic from Palmer College, she is certified in Internal Health and the Webster Technique. Her approach integrates gentle hands-on techniques, physiotherapy, and nutritional supplements.

Dr. Agrawal discovered chiropractic's holistic benefits during a summer job, where a chiropractic adjustment miraculously cured her cold. This personal experience led her to pursue a chiropractic career, fueled by a passion for family health, fertility, and comprehensive prenatal and postnatal care. She is dedicated to providing a whole-body approach, offering her expertise in chiropractic, nutrition, digestive health, and allergy relief/neurological stress reduction therapy.

Resources discussed in this episode:

Dr. D.D. Palmer: library.palmer.edu/ddpalmer

Contact Pua Pakele | RBL Media:

Contact Dr. Anjali Agrawal | Back In Balance:

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Future-Proofing Your Online Entrepreneurial Journey A Guide to Success in 2024

info@rblmedia.co (RBL Media) — Tue, 12 Dec 2023 11:00:00 +0000

In this episode, Pualena emphasizes the need for businesses to stay ahead of the curve and future-proof themselves for success in 2024. She offers valuable insights into the trends that are shaping the future of online businesses, such as the increased accessibility of AI tools and shifts in consumer behavior. Furthermore, Pualena provides practical advice on setting up a content calendar for the upcoming year. She highlights the significance of storytelling and the resilience of a brand in connecting with the target audience.

Pualena shares her thoughts on the importance of providing high-touch affiliate experiences and how entrepreneurs can adapt to the changing landscape by embracing innovative collaborations and strategic networking. By sharing her expertise, Pualena encourages entrepreneurs to think creatively and strategically about their businesses and to take advantage of the opportunities presented by emerging technologies and changing consumer preferences. This episode is a must-listen for entrepreneurs who want to gain valuable knowledge and practical advice from Pua on how to future-proof their business and take advantage of emerging opportunities.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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E-Learning Trends: A 2023 Roundup

info@rblmedia.co (RBL Media) — Tue, 28 Nov 2023 11:00:00 +0000

In this insightful episode of the Course Creators Academy podcast, Pualena delves into the dynamic landscape of online course creation, offering valuable trends and strategies for course creators. She emphasizes the pivotal role of personalized learning experiences, encouraging creators to understand and cater to the specific needs of their target audience.

Pualena sheds light on the growing influence of artificial intelligence (AI) in content creation, describing how tools like ChatGPT can be harnessed to generate course outlines and content. She advocates for a nuanced approach, where creators use AI as a foundation but infuse their unique personality and expertise into the material, making it their own.

The episode also tackles the challenge of ensuring quality in a space flooded with service providers, urging creators to showcase their personal value and guide clients in researching the product market thoroughly. Pualena emphasizes the power of repetitive messaging in a saturated market, stressing the importance of consistent and repeating communication to capture and retain audience attention. Looking ahead to 2024, she predicts a trend toward collaborative learning platforms, where creators join forces to develop courses, bringing diverse perspectives to the table. The episode concludes with a heartfelt call for reflection and celebration of personal and professional accomplishments as the year draws to a close.

Resources discussed in this episode:

ChatGPT: chat.openai.com

Contact Pua Pakele | RBL Media:

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Launching a Website Do User Interviews! Here's How to Do Them...

info@rblmedia.co (RBL Media) — Tue, 14 Nov 2023 11:00:00 +0000

In this episode, Pualena continues her exploration of effective product development by guiding listeners through the process of conducting user interviews. She emphasizes the importance of finding candidates to interview who represent your target audience. She also underscores the importance of empathy to understand user challenges without justification.

Once you've completed interviews, Pualena highlights the critical step of data analysis and how to identify patterns and pain points. She introduces a systematic technique of using digital boards to categorize feedback, making it easier for designers to make informed decisions. Pualena stresses the value of transparently sharing findings with your team to foster understanding and collaboration.

The episode concludes with Pualena encouraging an iterative approach to product development. This involves testing and creating new versions based on user feedback. This episode equips listeners with valuable insights into mastering user interviews for exceptional UX design, setting the stage for a user-centric approach to product development. This episode equips listeners with valuable insights into mastering user interviews for exceptional UX design, setting the stage for a user-centric approach to product development.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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Mastering Agile Project Management for Digital Products: A Deep Dive into Online Course Development

info@rblmedia.co (RBL Media) — Tue, 31 Oct 2023 11:00:00 +0000

Pualena introduces the concept of agile project management for digital products, specifically for online course creation. She discusses the strategy behind the methodology, the tools available to use, and the benefits of using an agile method. You’ll hear how organizing your workflow, tracking your time, and creating an adaptable framework helps you serve your clients better and sets your business up for long-term success.

Some of the themes Pua shares in this episode include prioritizing your ideas in a backlog, breaking tasks into smaller chunks to show progress, and tracking your time to create more freedom. She also highlights how an organized system can help entrepreneurs, especially creatives, avoid and manage challenges such as scope creep and setting boundaries. And, for listeners who stay until the end, you’ll have an opportunity to provide input on the scope of the podcast in 2024!

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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How to Choose Your Online Course Platform

info@rblmedia.co (RBL Media) — Tue, 17 Oct 2023 11:00:00 +0000

In this episode, Pua dives into the critical decision of choosing the ideal platform for hosting online courses. She emphasizes the importance of user experience, urging listeners to eliminate any potential roadblocks that might hinder clients from achieving their desired transformations. While Pua expresses a personal preference for Kajabi, she acknowledges that it may not be the perfect fit for everyone and briefly touches on alternative platforms like Thinkific, Teachable, Podia, and others. The episode provides invaluable insights into factors such as scalability, the need for an all-in-one solution, and the significance of marketing tools and analytics in ensuring a seamless client experience.

Throughout the episode, Pua underscores the pivotal role of content in driving client success. She encourages listeners not to allow the choice of a platform to impede their content creation process. Pua also offers practical advice on testing content before committing to a platform. The episode concludes with an invitation for listener feedback on potentially rebranding the podcast to align with Pua's business, RBL Media, and a special offer from Kajabi for interested listeners.

Resources discussed in this episode:

Course Platforms

Upload Courses (takes % of sales)

Course Creation Features

Analytics

Contact Pua Pakele | RBL Media:

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Uncovering the Truth About Coaching: Myths, Realities, and Benefits

info@rblmedia.co (RBL Media) — Tue, 3 Oct 2023 11:00:00 +0000

In this episode, Pua delves into the world of coaching, exploring the nuances of coaching, differentiating it from therapy, and discussing the challenges and stigmas associated with the coaching industry. Pua emphasizes the importance of highlighting transformations over features and benefits when marketing coaching services. She also offers valuable insights for both coaches and consumers, encouraging due diligence and transparency in the industry. Pua touches on the potential integration of online courses for coaches to scale their impact while maintaining the essence of transformation-focused coaching.

Pua emphasizes the importance of coaching by discussing the challenges and stigmas associated with the industry. She shares several red flags to watch out for in language used by coaches and how to recognize credible coaching programs. Pua also encourages coaches to focus on showcasing transformations and highlights the need for due diligence when seeking coaching services.

Contact Pua Pakele | RBL Media:

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Mindful Communication, Mindset, and Leadership Strategies for Entrepreneurs with Joel Cochran

info@rblmedia.co (RBL Media) — Tue, 19 Sep 2023 11:00:00 +0000

Host Pua invites Joel Cochran, co-host of the "Proclivity Podcast," to share his transformative journey from a speech communications graduate to a wellness advocate. He discusses recognizing the critical link between mindset and self-identity. Joel founded Proclivity to liberate individuals from negative self-perceptions. His conversation with Pualena ventures into the significance of vulnerability in leadership, the need for clear communication, and the power of setting expectations and seeking help in business teams.

The episode also delves into effective feedback strategies and the importance of creating shared understanding. Joel offers valuable advice on project naming, emphasizing curiosity and openness. He introduces the "50-10 rule" for time management, using Siri as a productivity tool to optimize focus and enhance overall efficiency. In sum, the episode delivers practical insights on leadership, communication, and personal growth through Joel's own experiences and actionable tips.

About Joel Cochran

Joel Cochran is a professional with a background in speech communications and a deep passion for helping people overcome negative self-identities. He is the co-host of the "Proclivity Podcast," where he explores the intersection of mindset, wellness, and personal growth. Joel's journey has led him to establish Proclivity, where he focuses on helping individuals break free from limiting beliefs and achieve personal transformation.

Resources discussed in this episode:

The Proclivity Podcast

Contact Pua Pakele | RBL Media:

Contact Joel Cochran | Proclivity:

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Living With Purpose for High Achieving Women with Jessica LaMarre

info@rblmedia.co (RBL Media) — Tue, 5 Sep 2023 11:00:00 +0000

In this episode, Pua engages in a conversation with Jessica Lamarre, a mother and the founder of a female empowerment business. Jessica shares her personal journey from electrical engineering to her current role of guiding women toward self-discovery and empowerment. She talks about the struggle of feeling unfulfilled despite outward success and her journey of reconnecting with her true self. This episode is your time to be introspective and give yourself space to absorb the discussion and insights.

Jessica emphasizes the importance of embracing emotions, especially those that might hold us back. She discusses how healing involves addressing different aspects of ourselves and transforming our inner relationships. The conversation explores topics such as finding one's purpose, navigating fear and judgment, the role of meditation in healing, and understanding the relationship between action and inspiration. Jessica provides insight into her course creation process and encourages listeners to trust divine timing in their own journeys.

About Jessica Lamarre

Jessica Lamarre is a mother of three and the founder of a female empowerment business. She transitioned from a career as an electrical engineer to becoming a healer and empowerment coach. Her journey of personal transformation and rediscovering her purpose led her to create courses and resources that help women connect with their true selves and embrace their desires. Jessica's work focuses on healing, self-awareness, and empowerment.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Jessica LaMarre:

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Let's Talk Money! Money Tips for Entrepreneurs with Annie Jay

info@rblmedia.co (RBL Media) — Tue, 22 Aug 2023 11:00:00 +0000

In this episode, Pua and Annie engage in an eye-opening discussion on personal finance and money mindset. Annie, once skeptical of the finance world, is now a thriving money coach helping clients overcome financial stress. She emphasizes the significance of intentionality and mindset in managing money and dispels the myth that financial coaching simply involves cutting expenses. Instead, she advocates for purposeful spending, saving, and investing.

The conversation delves into actionable steps for financial improvement, including crafting intentional money plans, reframing thoughts about money, and celebrating financial successes. Annie introduces her coaching approach based on confidentiality, vulnerability, and honesty, creating a safe space for discussing financial challenges. She also shares valuable resources that are helpful for all stages of financial development.

Annie also offers insights into pricing services and the importance of valuing expertise while catering to different pricing levels. The episode concludes with the idea of confidently embracing rejection as a stepping stone toward financial growth. Overall, the episode illuminates the balance between mindset and money, providing actionable strategies for cultivating healthier financial relationships and working toward financial freedom.

About Annie Jay Wizinowich

Annie is the Founder and Head Money Coach at Annie Jay Coaching. In 2016, she started money coaching—the coolest job on the planet. Annie’s mission is to help others realize that money doesn’t have to be an intimidating part of life. Money doesn't have to be an intimidating part of life. Despite nobody ever teaching us about debt, saving, and investing, it turns out it's possible to feel financially stable, even if you don't have a master's in Economics. Discovering this led Annie to her passion for helping others ditch money stress so they can live their best life. When she’s not with clients, you’ll most likely find her biking (only the downhills) around Hawaii, eating chocolate-covered almonds in a treehouse, or accidentally burning her husband's toast (every morning around 7:03 am).

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Annie Jay Wizinowich | Annie Jay Coaching:

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Mastering Sales Funnels for Online Courses

info@rblmedia.co (RBL Media) — Tue, 8 Aug 2023 11:00:00 +0000

Ever wonder how funnels work? Pua explains the concepts of funnels and their critical role in online course sales. She covers the four main steps of a funnel—launch strategy, target audience, nurturing, and conversion. The episode covers the importance of understanding your target audience and their pain points and how to create compelling lead magnets, landing pages, and email sequences to nurture your leads. Pua emphasizes the need for consistency in branding and mobile-friendliness to optimize conversions.

The discussion includes valuable tips on launch strategies, including open and closed cart launches, affiliate offers, and evergreen funnels. Pua also explores a membership or mastermind funnel model and its effectiveness for online course creators. Additionally, she highlights the significance of tracking and analyzing funnel performance to identify areas for improvement and ensure successful launches.

Throughout the episode, Pua emphasizes the value of experimentation and continuous adjustments in entrepreneurship. She advises utilizing resources efficiently, including time, money, and energy, to create appealing and conversion-friendly sales funnels. Following Pua's expert advice will give listeners valuable insights into building effective funnels to succeed in the online course space.

Resources discussed in this episode:

Google Business Profile
Royalty-Free Images & Icons: unsplash.com & thenounproject.com
Rotary Club: rotary.org
BNI: bni.com

Contact Pua Pakele | RBL Media:

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Work-Life Balance, Hiring and Managing a Team, and Business Growth Tips for Entrepreneurs with Jennifer Staats

info@rblmedia.co (RBL Media) — Tue, 1 Aug 2023 11:00:00 +0000

In this episode, Pua interviews Jennifer, the founder of Staats Solutions, a successful virtual real estate brokerage management company serving clients nationwide. Jennifer shares her journey from being a realtor to starting her own business after her husband wanted to move. She now runs 20 brokerages with a staff of 12 and plans to offer coaching and master classes for other entrepreneurs.

The conversation focuses on crucial boundary-setting tips for business owners, including setting client expectations and balancing work and personal life. Jennifer provides insights on creating space for self-care and handling emergencies without disruption. The discussion also covers best practices for hiring, delegation, and building a strong team culture in virtual workplaces, with ideas for fostering connections among team members.

The episode concludes with Jennifer's advice for entrepreneurs to take small steps toward their goals by systematizing, automating, or delegating tasks, leading to a more enjoyable and successful entrepreneurial journey. Listeners gain valuable guidance on growing their businesses and improving work-life balance.

About Jennifer Staats

Owner and founder of Staats Solutions, Jennifer is the driving force behind the success of this company. Having spent over a decade in her field, Jennifer has a broad knowledge of real estate. As a licensed agent, she has sold many properties and managed agents and brokers with transactions nationwide. She has also opened multiple businesses and franchises across the U.S. When she finds the time, you can find Jennifer outside, exploring with her two daughters, loving husband, and many animals.

Resources discussed in this episode:

WizeHire: wizehire.com

Contact Pua Pakele | RBL Media:

Contact Jennifer Staats | Staats Solutions:

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From Side Hustle to Full-time Candle Maker with Kate De Palma

info@rblmedia.co (RBL Media) — Tue, 25 Jul 2023 11:00:00 +0000

In this episode, Kate De Palma, the owner of Scented Designs, shares her journey from being an English teacher to founding her candle company. She emphasizes the importance of following one's passion and facing fears during transitions. Kate educates listeners on the benefits of using eco-friendly soy wax in candles. She offers tips for choosing safe and high-quality candles.

The episode delves into the significance of two-way engagement for product-based businesses and building a strong connection with customers. Kate also discusses how personalized gifts and custom scents can elevate a service-based business's customer experience. The importance of surrounding oneself with supportive communities and mentors is highlighted. Kate offers valuable advice for aspiring product-based entrepreneurs. The episode concludes with Kate providing a special offer for listeners interested in exploring candles for their businesses.

About Kate De Palma

Kate is the founder and owner of Scented Designs, a woman-run candle company in San Jose, California. She grew up in the San Francisco Bay Area and is a lover of books, fashion, travel, and board games. Kate was an English major and an English teacher for 8 years. Scented Designs was born in 2016 after Kate had been making candles as a hobby for a few years. She could only burn so many candles herself, and her friends and family were in the same boat. So, when a space opened up at a local craft boutique that Kate had frequented with her mom as a kid (in the days before Etsy...), She brought in her candles and snagged her first brick-and-mortar retail opportunity.

Contact Pua Pakele | RBL Media:

Contact Kate De Palma | Scented Designs:

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Kajabi Hero Live Recap #2: Building Community

info@rblmedia.co (RBL Media) — Tue, 18 Jul 2023 11:00:00 +0000

In this episode, Pua provides a Part 2 episode of her recap of the Kajabi Hero Live Event and explores the theme of community within a business context. She highlights the insights shared by two speakers, Priya Parker and Jessi Duley. Pua discusses the role of recognition and celebration within a community. She raises questions about how to celebrate member accomplishments and emphasizes the importance of recognizing meaningful goals and milestones. Pua acknowledges that creating a perfect community might seem overwhelming, but encourages listeners to take action and launch their community, involving the members in the process of shaping its rules and milestones.

In Priya Parker’s session, she emphasizes that every community is a mini-universe, an alternate reality created by a leader. Pua expands on Priya's concept, discussing the importance of themes and rules in building a universe within a community. She explains how these rules can be fun, engaging, and memorable for the members. Pua also emphasizes the significance of giving a community a name, as it becomes something people can connect to and attach themselves to.

In Jessi Duley's session, Pua praises her energy, charisma, and passion for community building. Jessi emphasizes that an audience is served through a monologue, while a community is served through dialogue. Pua relates this concept to her own podcast and discusses ways to transform it into a community-driven platform. Jessi's advocacy for celebration resonates with Pua, who explores the idea of celebration as an act of gratitude. She shares personal reflections on her approach to celebrating birthdays and the importance of framing celebration as an expression of gratefulness.

Listeners curious about starting a community don’t want to miss this episode!

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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A Holistic Approach to Fitness with Jedd Ramos

info@rblmedia.co (RBL Media) — Tue, 11 Jul 2023 11:00:00 +0000

Host Pualena interviews Holistic Fitness Specialist Jedd Ramos about his journey into physiotherapy and kinesiology. Jedd shares the story of his training to discover his passion leading to more than twelve years of experience in the field, including eight years at the YMCA. Some key topics discussed include the importance of communication and support for clients, building accountability, and tracking progress. The lessons and ideas shared here can be applied to any client-focused business.

Jedd talks about his focus on holistic coaching and why he chose to transition from one-on-one sessions to group settings. He emphasizes the need to be visible in today's society and the value of collaboration, education, and sharing knowledge within different communities. The conversation also touches on handling criticism, embracing uniqueness, and promoting a collaborative mindset in the fitness industry. Listeners are encouraged to take action, overcome comparison, and develop a strong mindset to navigate challenges and contribute to the collective goal of serving a greater community.

About Jeddd Ramos

Jedd Ramos is a holistic fitness specialist who focuses on helping clients transform their bodies and mindset. With over twelve years of working in the fitness coaching industry, Jedd has created a life-changing fitness model that is the synergy of modern exercise science and ancestral wisdom. His techniques holistically serve each client in mind, body, spirit, heart and soul. Limitless transformations are special and unique to each client and are not only “physical” transformations.

Contact Pua Pakele | RBL Media:

Contact Jedd Ramos | Kaizen Fitness:

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Kajabi Hero Live Recap Part 1: Brendon Burchard's Offer Grid & Purchase Flow

info@rblmedia.co (RBL Media) — Tue, 4 Jul 2023 11:00:00 +0000

In this episode, Pualena recaps her experience attending the Kajabi Hero Live conference and shares her mindset shift and approach to networking and selling at the event. She emphasizes the importance of serving others while recognizing the value of her own services. She also highlights the focus on connection and relationship-building at the event with insights you can take to your own networking opportunities.

Pualena then provides a recap of Brendon Burchard's keynote speech, discussing his background as an online coaching pioneer and his formula for successful million-dollar launches. She explores the ten-email sequence of Brendon's deadline email sequence for open and closed cart launches, offering insights into each email's purpose and suggesting storytelling techniques for engagement. Listeners are encouraged to consider implementing these strategies to improve their launch efforts.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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Copywriting for Organic Growth, SEO, and AI with Allegra Cook

info@rblmedia.co (RBL Media) — Tue, 27 Jun 2023 11:00:00 +0000

In this episode, Pua and Allegra explore the world of digital marketing and copywriting. They highlight the benefits of organic marketing, specifically the power of SEO in connecting businesses with individuals actively searching for solutions and extending the lifespan of content. Monetization strategies are discussed, with a focus on transforming website traffic into engagement and leveraging blogs as effective opt-in tools.

The conversation then shifts to the advantages of utilizing Pinterest as a search engine. Allegra discusses why its user base is primed for purchasing and other factors that Pinterest brings to digital marketing. Additionally, she shares tips on using Canva to create visually appealing Pinterest posts, making it accessible for any business to tap into this platform. Additionally, Allegra and Pua delve into the role of AI in copywriting, emphasizing its potential to enhance, rather than replace, the work of copywriters.

Allegra shares practical copywriting tips, including crafting personal narratives and effectively selling one's own products. She provides advice for first-time copywriters and considerations for hiring a copywriter. The episode concludes with insights on content repurposing and the importance of utilizing one piece of long-form content to reach a wider audience. Listeners gain valuable knowledge and guidance from Allegra's expertise, making this episode a valuable resource for digital marketers and copywriters alike.

About Allegra Cook

Allegra Cook is proud to share that she is one of the rare copywriters still specializing in search engine optimization (SEO). She is genuinely fascinated by SEO and the positive impact it has on her client's brands. When she's not producing results-driving strategy and copywriting for her clients, you can find her hiking in the woods, diving in the ocean, or scribbling lines of poetry.

She claims that leveraging SEO was one of the smartest decisions she's ever made for her brand. Before figuring out SEO, she spent a ton of time on social media and cold pitching. Allegra was tired of showing up so often without seeing real results. Now, Allegra relies on SEO to grow her brand in so many ways. From bringing in qualified leads consistently while staying focused on her vision and clients. To being a true and reliable source of income through avenues like partnerships and affiliate marketing.

Resources discussed in this episode:

Three-Step Process on Organic Growth & SEO : theallegracook.com/magneticmarketingmethod
Canva

Contact Pua Pakele | RBL Media:

Contact Allegra Cook | Allegra Cook

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How to Build, Curate, and Nurture Your Email List

info@rblmedia.co (RBL Media) — Tue, 20 Jun 2023 11:00:00 +0000

In this episode, Pua discusses the topic of email lists and their importance for building a strong following. She shares best practices for building your list, including utilizing social media and offering a valuable lead magnet to attract subscribers. Pua also talks about the importance of curating your email list, focusing on conversion rates, open rates, and using email tags. Additionally, she provides insights into strategies for nurturing your email list and keeping them engaged.

Once you have subscribers, curating your email list becomes crucial for maximizing engagement and conversions. Pua highlights key metrics like conversion rates and open rates to track the effectiveness of your email campaigns. Finally, nurturing your email list is an ongoing process and Pua shares strategies to keep your subscribers engaged and satisfied. This episode offers practical advice for anyone looking to optimize their email list-building efforts, improve engagement rates, and cultivate a loyal audience through effective email marketing techniques.

Resources discussed in this episode:

Kajabi: kajabi.com

Contact Pua Pakele | RBL Media:

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Virtual Assistants for Course Creators & Entrepreneurs

info@rblmedia.co (RBL Media) — Tue, 13 Jun 2023 11:00:00 +0000

In this episode of the Course Creators Academy, Pua chats with Molly Rose Speed, an experienced virtual assistant and course creator. Throughout the episode, both Pua and Molly share their strategies for course creation through years of training and personal experience. From Molly's expertise in the VA industry, listeners can learn how best to approach hiring a VA and how to let go of control and achieve a clear vision. You'll also hear how VAs can assist you with course creation, the best ways to market your course, and the hot topic of AI and VAs. From start to finish, there are countless tips and advice to absorb for any course creator or virtual assistant.

Molly also provides valuable insights and guidance for aspiring course creators, virtual assistants (VAs), and those considering hiring a VA. Molly and Pua discuss the difference between US-based and Overseas VAs and how both can be beneficial. Through discussing her own experiences with clients, Molly gives vital tips on how to effectively work with a VA to get the most help possible. Additionally, Pua and Molly discuss how Molly was able to scale her business through course creation. Finally, they cover how to market your course and the impact AI may have on the future of the VA industry. From start to finish, there are countless tips and advice to absorb for any course creator or virtual assistant.

About Molly Rose Speed
Molly Rose Speed is an expert in creating what everyone wants more of -- time freedom. Through her methods of intelligent systems, automation, and outsourcing, her clients save between 10 and 15 hours per week with her services.

She founded the company Virtual Assistant Management, which provides trusted virtual assistant solutions and flawless tech execution for busy entrepreneurs. Molly Rose is the go-to professional for some of the most successful entrepreneurs and leaders in the financial and personal development industries.

Molly Rose is an awarded military spouse and solo world traveler who believes in creating a business and a life that allows you to do more of what you love.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Molly Rose Speed | Virtual Assistant Academy:

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Copywriting Secrets for Building Strong Brands with Anthony Greer

info@rblmedia.co (RBL Media) — Tue, 6 Jun 2023 11:00:00 +0000

In this episode, host Pualena begins an intriguing discussion with Anthony Greer from AG Creative Publishing about content creation and copywriting. They explore the skills and qualities required to be a successful content writer and discuss the importance of branding and brand identity in the context of content creation and copywriting. Pua and Anthony emphasize the importance of intent behind the writing as social media and shorter attention spans are changing the industry.

The hosts then shift their attention to the concept of branding and brand identity. They delve into the role of brand identity in shaping the tone, style, and overall messaging of content and how it helps establish a consistent and recognizable brand image. Throughout the episode, Pua and Anthony emphasize the importance of intention in content creation and copywriting.

Lastly, the hosts explore the essential aspect of promoting one's business through content. They stress the importance of commitment and consistency in sharing and distributing content to increase brand visibility and attract potential customers. Pua and Anthony give honest insights into their careers, journeys and details any listener will want to know about the content-creation and copywriting work.

About Anthony Greer

Anthony Greer is a highly skilled and experienced content writer who specializes in creating consistent, engaging and on-brand copy. He has developed skills in various industries, including leadership development, real estate and marketing. With a versatile background in B2C and B2B content writing, Anthony collaborates with a diverse range of clients, such as real estate companies, digital marketing agencies, HR consultants and change management professionals. Through his expertise, he has successfully helped numerous organizations bridge the gap between their messaging and their target audience's perception.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Anthony Greer | AG Creative Publishing:

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How Coaching Saved My Life - Interview with James Tates

info@rblmedia.co (RBL Media) — Tue, 30 May 2023 11:00:00 +0000

In this episode, Pualena engages in an insightful conversation with James Tates, the founder of Soultribe Transformations. They delve into the world of personal growth and transformation, exploring how individuals can enhance their lives and find inner fulfillment. Pua and James discuss various techniques and practices that can be employed to overcome obstacles, tap into one's true potential and cultivate a positive mindset. Additionally, James discusses his goals of connecting coaches on a global scale to evoke meaningful change.

Pualena asks James about his process for guiding people in identifying their passions and turning them into meaningful service. James starts with the foundation of vulnerability and authenticity, encouraging individuals to reflect on their life path, struggles, turning points, and roadblocks. Additionally, James and Pualena each discuss their approach to coaching. They emphasize the importance of authenticity and transformation rather than using sales tactics or empty promises.

James also shares his insights on the immense power of collaboration and community-building, emphasizing the transformative impact it can have on individuals and society as a whole. Through their engaging dialogue, listeners gain valuable insights and practical tips for embarking on their own transformative journeys as clients or current/future coaches.

About James Tates

James Tates is a purpose and burnout life coach with a unique background as a former Marine and Army soldier. He experienced significant struggles after his military service, including PTSD, navigating fatherhood, and nearly reaching a point of despair. However, a transformative moment of prayer and surrender led him on a journey of personal growth and change.

Now, James Tates is the founder of Soultribe Transformations, a platform dedicated to empowering individuals on heir transformative journeys. Through his personal experiences and empathetic approach, James brings a deep understanding of resilience, personal growth, and the transformative power of finding one's purpose. As a purpose and burnout life coach, he dedicates his time to helping others navigate their own challenges and discover a path that brings them joy and fulfillment.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

James Tates | Soultribe Transformations:

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Why Online Courses are the Smartest Way to Scale Your Business in 2023

info@rblmedia.co (RBL Media) — Tue, 23 May 2023 11:00:00 +0000

Pualena explores the compelling reasons why online courses have become the smartest way to scale your business in 2023. She highlights the benefits of online courses, including being able to reach a larger audience, providing flexible learning options, and generating passive income. Pua later emphasizes the importance of creating high-quality courses that offer real value to students and the benefits of creating a community. Additionally, she explains how adding affiliates can help boost your course participation.

Unlike traditional methods of education that are limited to a physical location, online courses have no geographical barriers. Pua emphasizes this point and how flexibility can greatly benefit course consumption. Pualena further explores how to utilize your course and how it is a phenomenal way to establish yourself as an authority in your industry. She explains in detail how including community helps with motivation and accountability for your course. Not only can the community in your audience assist you, but other course creators too. She ends by emphasizing how affiliates can help your courses grow and how you can learn along the way. Pualena's This podcast episode serves as a valuable resource for current course creators and aspiring alike.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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How to Optimize Your Social Media Channels for Online Course Promotion

info@rblmedia.co (RBL Media) — Tue, 16 May 2023 11:00:00 +0000

In today's episode of the Course Creator Academy podcast, Pualena dives into the basics of the five key areas to elevate your social media presence. Pua uses her own experiences to highlight mistakes to avoid and the essentials to cover if time is tight. She also gives essential tips for maintaining healthy boundaries with social media and how to tackle social media scheduling. Furthermore, she overviews the proper setup, optimization and maintenance strategies for any business wishing to expand its user reach through social media. She hopes her guide will help inspire and help get the listener started on their social media journey.

Pua clearly identifies the five areas to focus on when beginning or maintaining a social media presence. She reveals the importance of taking your time and optimizing your social media profiles. She later discusses how essential consistency, engagement and collaboration are. Each of the five factors plays a powerful and significant role in attracting and keeping clients active with your business. Additionally, Pualena explains why content is strongest when it is branded, engaging, high-quality and offers value. While listening to this podcast, you will leave having a clearer understanding of optimizing and maintaining your social media pages. And stay tuned for upcoming episodes where Pualena interviews a social media expert on the step-by-step approach to a full-length social media launch promotion.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

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The Top Free Marketing Strategies for Online Courses

info@rblmedia.co (RBL Media) — Tue, 9 May 2023 11:00:00 +0000

In this episode of Course Creators Academy, Pualena discusses essential marketing strategies for course creators. Using her background in course creation, she covers all the essential free marketing strategies course creators can work with and identifies areas where creators can fall short. Pua walks listeners through the three key elements to follow when marketing for online courses and why they are essential. Afterwards, she discusses how to establish initial interest with clients and how to maintain their engagement. Throughout this episode, you will learn how to attract more clients through intentional marketing methods focused on course creators.

Pua shares her strategies and other tips for taking clients further into your ecosystem beyond starting your course. This includes creating a community for your clients, along with what options exist for curating a space for engagement. While going over different marketing strategies, Pualena presses on the importance of a thorough and planned campaign that fits all the pieces of the puzzle together, including what your customers want most!

Contact Pua Pakele | RBL Media:

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Putting the FUN Back in Funnels

info@rblmedia.co (RBL Media) — Tue, 2 May 2023 11:00:00 +0000

Curious about landing pages, ads, and funnels? Wondering how to optimize this strategy for your business? Get all your questions answered in this informative episode. Pua goes into great detail about what a funnel strategy is and the best way to apply it. She also explains how in many cases, it tends to be more of a filter than a funnel. She discusses each phase of this strategy and how utilizing her approaches can benefit your business and its activity.

Pua talks about the importance of filtering the right clients and why not all business is good business. She goes over each phase of the funnel strategy; awareness, interest, decision and action and shares her knowledge on the best ways to get clients to reach each stage of the funnel. Pua gives guidance on how to draw customers' attention, why they may express interest, what decision options they have and finally, action. When speaking further on the action phase, she shares integral information on why a client clicking away from your website can sometimes be beneficial to your business. Her advice on action transitions to how filtering in the right clients is essential to success in business.

Pua concludes the episode by discussing what actions to take to catch the client's interest and how to create client action through urgency. By the time the episode is over, you'll be excited and ready to create your funnel strategy.

Contact Pua Pakele | RBL Media:

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Copywriting for Sales Pages with Dani Paige

info@rblmedia.co (Dani Paige) — Tue, 25 Apr 2023 11:00:00 +0000

Pualena's guest, Dani Paige, is sharing advice for both entrepreneurs looking for a copywriter and copywriters looking to improve their skills. You'll hear tips on how to find the right copywriter for your business and how to be a successful copywriter in an ever-changing industry. Dani also discusses how important copywriting is, why she chose the niche of sales pages, and how understanding the client's voice is essential when writing.

Pualena and Dani have a riveting discussion about AI and how it is impacting the copywriting industry. You'll hear some of the benefits of using AI, the serious limitations of AI, how to use tools like Chat GPT to your advantage and what essential copy pieces still require a human touch.

This episode is an essential listen for those starting their copywriting journey, those who have worked in the industry for years and those hunting for the perfect copywriter to capture their voice and business.

About Dani Page

Dani Paige helps course creators uncover their own words to create compelling, engaging, and converting copy for sales pages. She invests skill, strategy, research, time and heart into your mission because she believes true success isn’t achieved alone. Dani has written launch copy that has generated over a million dollars in revenue for her clients, and she can do the same for you, too. In addition to providing high level copywriting services, she also mentors other copywriters through her program: Sales Page Prep School. She also helps course creators find their ideal copywriter through her service “Find Your Copywriter.” Essentially, she’s a corporate boycotter turned Online CEO with a knack for delivering top-notch customer experiences and copy that moves people to take action.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Dani Paige | Sales Page Prep School / Find Your Copywriter:

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Pro Tips for Course Creators with Chris Badgett

info@rblmedia.co (Chris Badgett) — Tue, 18 Apr 2023 11:00:00 +0000

Pualena discusses the best tips and tricks for course creators with none other than the owner and CEO of LifterLMS, Chris Badgett. Pualena asks the questions any course creator is dying to know. What is the best software to start with? How can you get a course successfully out to market? What are the essential strategies for promoting your courses and bringing in continuous business? Chris Badgett answers all with added tips, building blocks and more.

They dive into the beginnings of Chris's career and how he went from working with sled dogs to running a highly successful business. Chris discusses his balance of life with a booming tech company and how he keeps his sanity through it all. Pua picks his brain on the different types of innovative platforms, the most user-friendly platforms and the best options for experts who want endless resources. Find out what's essential for course creation, strategy vs. tools, the four types of courses and what three variables to look for when creating pricing for your courses. Finally, Chris expresses why he’s passionate about his business and how a clear concept can help you grow.

About Chris Badgett

Chris Badgett started his career in the dog sled industry and slowly made his way up to the tech business. Chris started his own company in September 2014 called LifterLMS. He is also the co-founder of Organic Life Guru as of 2013. Now he helps educate entrepreneurs on how to create, launch, and scale high-value online training platforms from the WordPress websites that they own and control.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Chris Badgett | Lifter LMS:

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The Birth of Rebel Media

info@rblmedia.co (RBL Media) — Tue, 11 Apr 2023 11:00:00 +0000

Introducing RBL Media! That’s right, Pua is totally rebranding her digital design company and is sharing the reasons behind this transformation. You’ll hear a bit about her struggles and challenges in rebranding her business, as well as valuable lessons you can take away if you ever decide to rebrand. This podcast is not changing—Course Creators Academy will remain your place to learn the ins and outs of course creation and to get inspired by your fellow entrepreneurs.

Pua reflects on the lessons and challenges she’s experienced during the rebranding process. You’ll also hear the process she went through to choose the new name, why your website is so crucial to the client experience, and how building a strong brand will save you time finding your ideal audience. Plus, you’ll hear how and why it’s important to know your strengths and weakness in business and how to select team members that complement one another. You can find out your type in The Four Tendencies Quiz linked below.

Resources

The Four Tendencies Quiz

Contact Pua Pakele | RBL Media:

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Minding Your Business: Mindfulness, Business Strategy, and Self Care with Cheryl Cooper

info@rblmedia.co (Cheryl Cooper) — Tue, 4 Apr 2023 11:00:00 +0000

Pualena dives deep into the topics of running a business, starting a side hustle, and exploring mindfulness with Cheryl Cooper, certified life coach, speaker, and trainer. Cheryl shares her journey from repeated successes in the corporate world into the realm of entrepreneurship to coaching other entrepreneurs to find their own successes.

For anyone considering starting a business, you’ll hear tips on how to know when it’s the right time to start a business, the key elements to focus on as you get started, and the importance of branding and using a brand guide. Cheryl also illustrates how quickly industries can change and how it’s possible to weather the storm and adapt.

About Cheryl Cooper

For the last 15 years, Cheryl has been running a side hustle business of some sort, dreaming of the moment in time when she could find the right mix of skills to share with the world, paired with her passion for empowering others - so that she could claim her personal freedom. Well…Kajabi + 27 years of corporate IT consulting, her Maxwell Leadership speaker, trainer & coach certification, along with her Certified Workplace Mindfulness Facilitator credentials have brought her to a place of nirvana. It is allowing Cheryl to Live the Dream & help others create theirs too.

Resources discussed in this episode:

Contact Pua Pakele | RBL Media:

Contact Cherly Cooper | The Cheryl Cooper:

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Go Big to Give Big: The Power of Philanthropy in Business with Randy Molland

info@rblmedia.co (Randy Molland) — Tue, 28 Mar 2023 11:00:00 +0000

Wondering how you can weave philanthropy into your business and give back to your community? Randy Molland is making it easy and rewarding for entrepreneurs to Go Big and Give Big in their business and daily life. Randy shares with Pua the best strategies for creating a system of giving that will win you more clients, make your heart feel great, and make a difference in the world!

The little wins can have a big impact. When your company makes regular donations, volunteers time and expertise, or donates services, you can make a difference in your community. And when you serve others, you serve yourself as well.

Randy shares how to set new goals for giving, how to incorporate them into your service model, and how you can adopt these principles in your personal life as well. When customers see how much you care, it will give you a natural edge over your competition, making it a winning scenario for all!

About Randy Molland

Randy Molland is a visionary and big opportunity guy. He loves being optimistic and creative in all his endeavors. He is the co-host of the Go Big to Give Big podcast and co-founder of The Reinvestors. In addition to entrepreneurship and philanthropy, Randy is a journeyman electrician and an avid outdoor enthusiast based in Victoria, BC.

Resources:

Go Big to Give Big - Podcast

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Randy Molland: website | podcast | linkedin

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The Legalpreneur: From How to Protect Your Business Contracts to Copyright Laws with Andrea Sager

info@rblmedia.co (Andrea Sager) — Tue, 21 Mar 2023 11:00:00 +0000

Do you find legal terms confusing? Andrea Sager is on the podcast to help us understand the three key legal concepts all business owners and entrepreneurs need to know: business entities, contracts, and intellectual property. Andrea breaks down complicated legal concepts into easy-to-understand pieces of wisdom for the passionate entrepreneur. As an attorney and business owner, she is in a unique position to help fellow business owners set themselves up for success.

In addition to highlighting the importance of having an LLC, Andrea and Pua also discuss the power of manifesting your dreams, following your passion into a business, and finding your purpose. Andrea shares her own story of working at a law firm, feeling grateful she was fired and realizing her purpose to help business owners understand legal terms. If you’re looking for inspiration and legal tips for entrepreneurs, this is an episode you don’t want to miss!

About Andrea Sager

As a serial entrepreneur and a lawyer, Andrea Sager knows first-hand how important it is for businesses of any size or stage to have legal support. That’s why she left behind big law to follow her true passion: helping other entrepreneurs meet their fullest potential by leveraging the power of the law for an affordable price.

Resources:

Fiverr

LegalZoom

Legalpreneur: The Business Owners Guide to Legally Protecting Your Business

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Andrea Sager: website | instagram | tiktok | youtube | podcast

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Scaling Made Easy with Jordan King

info@rblmedia.co (Jordan King) — Tue, 14 Mar 2023 11:00:00 +0000

If you’re wondering how to get clarity in your business and decide when and how to scale, this is an episode you don’t want to miss! Jordan King and Pua dive deep into the struggles most entrepreneurs with online businesses experience, such as: How to find the right people? How to scale effectively? When to outsource and what to delegate? Jordan shares her wisdom on these topics in a clear, easy-to-digest style that will inspire you to take action in your own business today.

Jordan opens up about the valuable lessons her company has learned by serving other clients in their journeys to scale. She honestly and openly shares with Pua the valuable lessons she’s learned running multiple online businesses. You’ll also hear why it is so important to set goals and find yourself a sounding board, whether that’s business friends, personal friends, or family members.

About Jordan King

Jordan King is a serial entrepreneur - she’s founded and co-founded several businesses, and it’s been a decade since she started her first (which she has since sold). Now, as a strategic business advisor and expert on all things operations and scaling, Jordan helps female founders scale without burning out so that they can build a sustainable business that they love.

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Jordan King: website | instagram | linkedin

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Legacy Videos and Other Things that Go POP! with Nolan & Jamie Hong

info@rblmedia.co (Jamie Hong, Nolan Hong, Nolan & Jamie Hong) — Tue, 7 Mar 2023 11:00:00 +0000

Pualena chats with Nolan & Jamie Hong of Pop! Creative Media about their video business, working together as business partners and spouses, following their passions to give back to their community. Nolan and Jamie openly share the perks and challenges of running a business together, including how to decide which ideas to prioritize and pursue and which to abandon. Their authenticity and big hearts will inspire you to follow your passions and give back to your community.

In addition to discussing their own dynamic partnership, Nolan, Jamie, and Pua discuss how any business partnership can struggle to balance the pressure and workload of the visionary vs. the technician. Their tips can help you find that balance which is essential for long-term success. You’ll also get to hear how they started their legacy video projects, creating invaluable memories families can treasure forever.

About Nolan & Jamie Hong

Jamie and Nolan Hong are a husband and wife duo who own a video production company that focuses on helping nonprofits share their stories and who they are through long format videos on their websites and social media platforms. They also produce virtual events and fundraisers and run easypeasyvideoschool.com, an online resource that shows nonprofits how to produce their own videos in ways that are easy to do and affordable.

Resources:

Pop! Creative Media

Easy Peasy Video School

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Nolan & Jamie Hong: website | facebook | youtube | instagram

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You Deserve to Feel Good! with Dan Barone

info@rblmedia.co (Dan Barone) — Tue, 28 Feb 2023 11:00:00 +0000

Pualena and her guest Dan Barone dive deep into the topic of finding joy and happiness in a world that sometimes makes it difficult to do. Dan shares his inspiring story of reaching rock bottom and finding his way through it. He also shares reassuring strategies for others to get started on a similar journey and change their narrative.

Everyone has a self-critic. The key is to recognize your negative inner voice and learn how to change the conversation to give yourself the boost necessary to move beyond self-doubt and limiting beliefs. Dan discusses the importance of cultivating happiness from within with mindfulness and self-compassion and the importance of finding joy in life daily, not postponing it for an unknown future—something every entrepreneur needs to hear!

About Dan Barone

Dan Barone is a life coach, support partner and founder of Feel Good Coaching. He is a life coach who focuses on the inner critic, that voice inside our head that beats us down. He teaches how to discover why we have that voice, how to become aware of that voice, tune it out and create a new voice that empowers us to create the life we want. His journey through depression and suicidal ideation has given him a first-hand experience in changing his story so that he can bring that experience to his clients. His passion is relationships, communication and changing lives.

Resources:

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Dan Barone: website | email

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Good Good Investing with Rachel & Andrea

info@rblmedia.co (Rachel Grunn, Andrea Cwik) — Tue, 21 Feb 2023 11:00:00 +0000

Pualena chats with two phenomenal women, Rachel Grunn and Andrea Cwik. They are nationally recognized real estate investment experts who aim to educate and empower people to multiply their money and unlock their financial legacy. Rachel and Andrea share how they met, started their podcast and business together, and made multifamily real estate investing work for them and their investors.

Rachel and Andrea also geek out with Pua on business tips, how to effectively work with a VA, the cool apps they enjoy, and a little about how their partnership works. If you’ve ever been curious about how to run a business and collaborate meaningfully with a partner, this episode has gems of wisdom for you!

About Guests:

Rachel Grunn

Rachel Grunn is a seasoned real estate investor and syndicator and is the co-founder of Third Coast Capital. Her portfolio has included large multifamily assets, residential rentals, fix and flips, commercial real estate funds, and mobile home parks. In the past few years, she has traded nearly $100M in commercial and residential real estate. While Rachel is passionate about ensuring the success of every acquisition for her loyal investors, her biggest "why" is her family – 3 month old daughter, Willow, and husband, Dylan.

Andrea Cwik

Andrea Cwik, cofounder and managing partner of BigShine Capital, is a full time real estate investor with ownership in nearly 1,000 multi-family units and over $180M in assets. She is also a single-family real estate flipper, a short-term rental host and a landlord. If there's one thing she’s obsessed with it's using finances to fulfill her purpose. Her passion is to show everyday investors how they can build wealth through commercial real estate. Andrea is also a mom to three amazing young boys and a wife to the best human on the planet.

Resources:

GoodGood Investing podcast

Enneagram test

Smart Mic Plus App

Go High Level

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Rachel Grunn and Andrea Cwik: website | podcast | youtube

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Social Media Marketing Secrets for Entrepreneurs with Jobe Neal

info@rblmedia.co (RBL Media) — Tue, 14 Feb 2023 11:00:00 +0000

Marketing consultant, Jobe Neal, discusses all things social media for entrepreneurs with Pualena. He’s sharing tips on how to show up on multiple platforms, why you should tailor your content for each audience, and how to get the most results without draining your energy. Everything boils down to creating a content strategy.

This episode will help all the perfectionists out there! Jobe and Pua discuss ways to find confidence by taking action in your content creation. It’s okay to make mistakes as long as you listen and learn from your audience. When you’re not afraid to try, you make room to grow both in your marketing and in your business.

About Guest - Jobe Neal

Jobe Neal is a Marketing Coach and founder of Digital Difference Makers, a marketing consultancy company based in Melbourne, Australia, serving clients globally. His passion is to help coaches and consultants create more content in less time and create strategies that perform.

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Jobe Neal: website | linkedin | instagram | facebook

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Busting the Biggest Traffic & Ads Myths with Dorothy Hollabough

info@rblmedia.co (RBL Media) — Tue, 7 Feb 2023 11:00:00 +0000

Dorothy Hollabough shares actionable tips for anyone wondering how to invest in paid traffic and ads. She discusses the best time to start paid ads, how to customize your funnel for paid traffic vs. organic traffic, and how to track, analyze, and adjust your ad strategy to get better results in each campaign. Dorothy also shares her journey from working for a successful start-up to venturing out on her own into the world of freelance and how she learned the nuances of Facebook ads.

Pualena and Dorothy dig into the mistakes most entrepreneurs make when starting their paid ad campaigns, especially not validating their offer first! You’ll also learn why testimonials and a proven product are essential before paying for traffic. Plus, you’ll hear about Dorothy’s amazing resource for new and seasoned freelancers to find better opportunities and improve their processes.

About Guest - Dorothy Hollabough

Dorothy Hollabough loves to help data-driven businesses scale profitable ad campaigns. She is the founder of Needle’s Eye Media and a -Founder of The Gig, an email subscription service that caters to freelancers providing high-value opportunities and helpful advice.

Resources:

The Gig

Needle’s Eye Media

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Dorothy Hollabough: website | linkedin | instagram

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How to Actually CREATE the Course You've Been Planning on Creating

info@rblmedia.co (RBL Media) — Tue, 31 Jan 2023 11:00:00 +0000

If you actually want to create your digital course this year, Pua is sharing the strategy that is proven to work for her and her clients. Start expansive by envisioning what you want to accomplish with your course and when you want it to be in the hands of your clients. Then, work backwards from there using the tools you currently have to create your minimum viable product. You can perfect and evolve your course over time, but what’s most important is that you create it!

Pua also shares her wisdom on how to avoid shiny-object syndrome, how to use the tools you have and get your course done, as well as how to use Beta Testers more effectively. You’ll also learn why you can’t compare yourself to the leaders in the industry (hint: they started out just like you!) and how to boost your confidence. Let this year be the year you create the course you’ve been dreaming of for so long and start delivering transformation to your ideal clients.

Resources:

Salesforce

Infusionsoft

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New Years Evolution

info@rblmedia.co (RBL Media) — Tue, 24 Jan 2023 11:00:00 +0000

Forget the New Year’s resolution (we all know they don’t work anyway!) and use Pua’s method for Evolution in 2023. We constantly evolve, so why not make your evolution this year intentional? In this episode, Pua is walking you through her five-step method to pre-pave the way for your biggest, most important goals this year. Grab a pen and paper and carve out some time for you and your dreams.

Pua explains how vision casting works, why it’s important to approach the exercise with a limitless mindset, and how to set yourself up for success. It’s not enough to just write a goal down and never look at it again - you need to include a mechanism for accountability, and Pua tells you how to do just that!

Resources:

Alice Inoue

Atomic Habits - James Clear

Pualena - Planner

David Goggins

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Designing Your Online Course With Intention with Nancy Giere

info@rblmedia.co (Nancy Giere) — Tue, 17 Jan 2023 11:00:00 +0000

Nancy Giere discusses her inside secrets from creating digital courses for over 25 years! Whether you have a course idea in mind or you’re stuck in the middle of creating one, Nancy has tips to motivate you and help simplify the process. She’s sharing how to find clarity before you begin, where you should invest your time and money and in what order, along with the top mistakes course creators make.

Pualena and Nancy discuss the debate over evergreen courses, whether it’s okay to use a pre-recorded webinar, whether or not digital challenges still work, and why subscribing to a platform too early is like buying a gym membership (hint-it can be a waste of money!). The main takeaway is anyone can build a course on their expertise when they have a strategy and know their audience.

About Guest - Nancy Giere

Nancy Giere is a dynamic learning and performance consultant, dedicated to using humor and technology to drive change and increase training ROI. Nancy leverages storytelling and Instructional Design to create innovative and engaging training solutions. She has proven success with a wide range of organizations from Global Fortune 500 to start ups. Nancy believes in the power of story to bring content to life and make an impact.

Resources:

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Nancy Giere: website | facebook | linkedin | twitter

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Don’t build your business around your platform, build your platform around your business

info@rblmedia.co (RBL Media) — Tue, 10 Jan 2023 11:00:00 +0000

Are you someone who obsesses over getting the most out of each platform you’ve invested in? Or maybe you can’t decide which platform to choose? In this episode, Pua explains exactly what you need to know in order to find the platform that best suits your business. Even if you have big dreams, even if you’ve set goals to create new products or revenue streams, getting clarity now can save you stress, money, and time in the future.

Pua shares the mistakes she’s seen entrepreneurs make in trying to do all the things, paying for features they don’t use, and failing to prepare adequately for course launches. You’ll come away with a clear strategy to find the platform that supports your business and the inspiration and confidence to follow through with using it.

Resources:

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

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Business Growth, Preserving Your Creativity in Business, & Creating Epic Customer Experiences with Matt Barnett CEO of Bonjoro

info@rblmedia.co (Matt Barnett) — Tue, 3 Jan 2023 11:00:00 +0000

Matt Barnett and Pualena discuss all things entrepreneurship in this episode, from growing a team of people who fit with your brand to connecting with customers to make them lifelong advocates. Matt shares how important it is to find creative fulfillment outside of work and explores the competitive edge that creatives have in the world of business.

Matt shares gems of wisdom from his successes and failures in software start-ups, such as how everyone in business makes the same mistakes, how growing a team is one of the hardest things you can do in business, and how investing in the small things, such as our customers (or bees!) can change the world. Mistakes are to be expected; it’s how we rebound and learn from them that determines how successful we’ll be.

About Guest - Matt Barnett

Matt is the CEO and head of product for Bonjoro, a loyalty platform for building loyal customers that stay for life. He’s passionate about branding, product-led growth, and SaaS companies. He also loves building high-performance teams and PLG focused companies. In his downtime, Matt mentors other startups making waves and is a keeper of native Australian bees.

Resources:

John Lee Dumas - Entrepreneurs on Fire

Pat Flynn

Gary Vee

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Matt Barnett - Bonjoro: linkedin | website | facebook | instagram | youtube

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The Clean Product Junkie with Jessica Brennan

info@rblmedia.co (Jessica Brennan) — Tue, 27 Dec 2022 11:00:00 +0000

Pualena talks with digital course creator and clean household product expert Jessica Brennan (Clean Product Junkie) about selecting clean products and helping clients with multiple offerings in her business. Jessica shares how she decided to create a DIY-digital course to reach more clients with her expertise and know-how than she ever could with one-on-one services, as well as opening up her teachings to a whole other audience in a different price bracket.

Jessica also shares how she originally came to be concerned about the ingredients in so-called “natural” products, how the industry operates, and what consumers can do to choose safe products for themselves, their families, and their homes. You may be surprised by the hidden ingredients in many popular products. The good news is that a tried and true process exists to find better brands. With Jessica’s wisdom in this episode, you can begin to buy better products yourself.

About Guest - Jessica Brennan

Jessica Brennan lives with her husband, twin sons, and crazy hound dogs outside of Philadelphia, PA. Her day job and passion is helping people find safe, high-performing alternatives to traditional household and personal care products. She does that by sharing her favorite clean household products on her website, teaching clients one-on-one with personalized Home Detox Concierge Services, and through a digital course.

Resources:

Force of Nature

Five Day Detox: One Week to a Healthier Home

Label Reading Guide

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Jessica Brennan: website | facebook | instagram | youtube | pinterest

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How to Grow Your Business with Email Marketing with Kevin Burciaga

info@rblmedia.co (RBL Media) — Tue, 20 Dec 2022 11:00:00 +0000

Have a hard time hearing ‘no’ to a sales pitch? Not sure how to start or even grow an email list? Wishing you could establish genuine connections with your network? Pualena is diving deep into email marketing with email copywriting expert Kevin Burciaga. You’ll learn how to prioritize your email list, where to find leads, when to invest in ads (if ever!), and tips for nurturing your growing list.

Pua and Kevin also discuss how developing genuine connections with people in your industry and networks can yield surprising results and unexpected benefits. They also harken back to the age of handwritten letters and how a cold phone call is actually an outlier event in 2022. Plus, hear several great resources to consult for new leads and copywriting inspiration.

About Guest - Kevin Burciaga

Kevin Burciaga is an email marketing and direct-response copywriting expert who also helps awesome e-comm brands make more money and sales with email and SMS marketing. While his formal training is in physical therapy, his passion lies in connecting entrepreneurs with the clients and the support they need. Kevin asks good questions, is an avid listener, and is not afraid to approach strangers and talk to them—which is why he excels at what he does!

Resources:

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Kevin Burciaga: twitter | linkedin | podcast

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Strategic Actions to Get Your Course Created FAST!

info@rblmedia.co (RBL Media) — Tue, 13 Dec 2022 11:00:00 +0000

Are you stuck trying to create your digital course? Not sure how or where to start? Pualena is sharing a new course creation strategy that turns the traditional way of planning courses on its head! In this episode, she’ll discuss how to use worksheets, exercises, and customer journey outlines to help you finish and launch your course quicker than you might think is possible.

As hinted a few episodes back, sometimes starting at the end is a great way to break out of a creative slump. While you may have learned to start planning your digital course by scripting your videos first, creating the extra content, like a workbook, can actually help you outline your videos easier. There is no right or wrong way to plan and create a digital course. Each individual will find a solution that works best for them, and Pualena is here to help along the way.

Resources:

Kajabi

Bonjoro

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Mindset Magic for Entrepreneurs with Pumehana Palmer

info@rblmedia.co (Pumehana Palmer) — Tue, 6 Dec 2022 11:00:00 +0000

For any business owner who has felt their self-worth tethered to the success of their work, courses, or even the success of their clients, this conversation is a must-listen. Pua reminds listeners that as an entrepreneur, you are in control. Your successes, mistakes, and failures are all valuable data you can use to improve, while Pumehana teaches listeners that powerful transformation comes from awareness, reflection, and action. Get ready to leave this episode feeling renewed confidence in your purpose and passion.

This episode is for all the business coaches, entrepreneurs, and anyone aspiring to be one. Pua and Pumehana go deep into how to achieve true transformation, endure the hardships of entrepreneurship, and know when to walk away from a business idea or venture. You’ll gain insight on how to feel more grounded in your business, how to adjust your mindset, and where to find community and support.

About Guest - Pumehana Palmer

Born and bred on the island of Oahu, Pumehana Palmer is a mindset coach, host of the podcast “Seeds of Growth,” and expert in the residential Hawaii real estate space. As someone who spent most of her life tethering her identity and self-worth to other people’s opinions and expectations, Puemhana found the will to reclaim her power and start living a life of alignment and inspiration at 33. Today she aims to be a sage on the journey of each of her clients. Her belief that true success happens from the inside out helps her plant seeds of growth and transformation in others, one powerful conversation at a time. She’s coached extraordinary female entrepreneurs from an array of businesses to find radical self-awareness and challenge their own beliefs.

Resources:

Jim Kwik

Ryan Holiday - Discipline Is Destiny

Elizabeth Gilbert - Eat Pray Love

Rich Litvin - mindset coach

Seeds of Growth podcast

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Pumehana Palmer: website | instagram | linkedin | podcast

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Creating Your First Online Course? Start Here!

info@rblmedia.co (RBL Media) — Tue, 29 Nov 2022 11:00:00 +0000

Thinking of creating your first digital course? Stuck on the current course you’re creating? You’re not alone! Even course creation experts (Pua included!) get stuck. Whether it’s your mindset blocking you or your methods, there are strategies to help you get past those hurdles. In this episode, Pua shares a straightforward hack to help make the course creation process smoother, whether you’re brand new to this or have several courses under your belt.

Hear firsthand from Pua, where most of her course creation clients get stuck. The place may surprise you! And the solution may be to reverse-engineer your process. This tip will help you turn things around, create highly valuable content for your future customers, and even help launch your digital course with a better plan. Wondering what this incredible hack is? Listen to find out!

Resources:

Kajabi

Pumehana Palmer

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

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Stress Management and Self Love for Entrepreneurs with Sarah Mayland

info@rblmedia.co (RBL Media) — Tue, 22 Nov 2022 11:00:00 +0000

If you’ve ever struggled to lose weight, manage your stress levels, or adjust your habits, this is the episode for you! Sarah Mayland (health coach, nutritionist, and mental health expert) of Inside Out Transformations shares wisdom about the connections between coping with stress and losing weight. Listen for insight on why you need to take care of yourself, how to start effective self-care routines, and why you should allow healthy doses of stress into your life.

If your self-care routine involves a nightly glass of wine and Netflix past midnight, you may be surprised to learn that you're doing it wrong. Sarah explains to Pua how self-care is actually fairly boring but makes our bodies feel amazing. And when we establish feeling amazing, weight loss becomes much easier. For this and other truth bombs, listen to the full episode!

About Guest

Sarah Mayland MS, CPT, FNS

Sarah Mayland is a health coach, nutritionist, mental health expert, and founder of Inside Out Transformations. Her mission is to empower women to love themselves and their bodies so that together, they can empower the next generation of women to do the same. Sarah coaches her clients on their mindset, forming healthy habits, managing stress, and losing weight, through one-one-coaching, group sessions, and courses.

Resources:

Inside Out Transformations

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Sarah Mayland: website | tiktok | facebook | instagram | linkedin

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Affiliate Marketing for Entrepreneurs with Angela Markham

info@rblmedia.co (RBL Media) — Tue, 15 Nov 2022 11:00:00 +0000

Ever wondered whether affiliate marketing was right for your business? Affiliate marketing expert Angela Markham joins Pualena to share practical first steps to joining the world of affiliate marketing. In this episode, you’ll learn the difference between finding affiliates for your own offers and becoming an affiliate for someone else. Angela also shares tips on how much to offer as commission, what tools to use to manage your affiliate programs, and where to promote and advertise your affiliate links.

Angela further explains why aligning yourself with the right partners is so important for successful affiliate partnerships. Having a clear brand, maintaining your integrity as well as having your own audience also help make affiliate marketing profitable. After listening to this interview, you’ll have the tools, knowledge, and enthusiasm to jump into the world of affiliate marketing.

About Guest

Angela Markham is Your Affiliate Confidante! She’s a bright, dynamic, and passionate leader in the world of affiliate marketing. After leaving the role of affiliate program manager in the corporate world, she launched her own company. Now, she helps primarily female CEOs and entrepreneurs use affiliate marketing to grow their businesses and their profits in an honest, integrity-filled environment.

Resources:

Screw the Nine to Five - Jill and Josh Stanton

ClickUp

Dana Malstaff - The Boss Mom

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Angela Markham: website | instagram | pinterest | facebook | youtube

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Business Coaching for the Soul with Arliss Dudley-Cash

info@rblmedia.co (RBL Media) — Tue, 8 Nov 2022 11:00:00 +0000

Pualena talks with award-winning speaker and business coach Arliss Dudley-Cash about the importance of self-love, self-compassion, and mindfulness in entrepreneurship. This episode is full of actionable insights to lighten your mind, body, and soul, from allowing yourself time to recharge during a tough day to incorporating two minutes of meditation into your daily routine. This episode offers valuable wisdom for both your business and personal life.

Arliss shares her personal discovery of the power of self-love and self-compassion at a time when her health and life were literally on the line. After making impactful changes to her lifestyle and transforming her relationship with herself, Arliss studied the science behind how self-compassion and self-love impact our health and minds. Now, Arliss helps other entrepreneurs find their self-love and self-compassion to make healthy changes through business coaching and public speaking engagements.

About Arliss Dudley-Cash

Arliss is known for her work in soulful business practice. Coming from a diverse background rooted in science, she has a bachelor’s degree in forensic science and a master’s degree in neuroscience. She is known as The Ideas Queen as she is an outside the box thinker. In her work with her company Soullutions By Arliss, she guides entrepreneurs to bring mindfulness to their business practices while providing practical business advice and coaching. She resides in Hawaii, a beautiful and healing place. Arliss enjoys anything that brings fun, laughter, authenticity, and love into her life. Her mission is to create a gentler world by first living as an example of being gentle to self and then assisting others in becoming gentle within. Arliss’s key to success is she always continues to make steps forward no matter how small they are, even if a pause is needed from time to time, and she celebrate each step of the way.

Resources:

Louise Hay

BNI - Business Networking International

Laura Reid - Public Speaking Coach

CrossFit

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Arliss Dudley-Cash: website | facebook | instagram | linkedin

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Pro Tips for Recording Your Online Course (Especially if you're feeling stuck!)

info@rblmedia.co (RBL Media) — Tue, 1 Nov 2022 11:00:00 +0000

If you’ve ever felt stuck planning, scripting, or recording your course content, you’re not alone! Most course creators face this challenge, whether it’s their first course or they’ve created multiple ones. Pualena is sharing her top tips for creating course content. These seven actionable strategies will help you break through the mindset to get your content done.

As a course creation expert, Pua has helped many clients through the course content creation process, and she can help you too! Listen to her helpful advice that includes everything from how to get started, how to record, and how to show up confidently on screen. You’ll be creating a course that speaks directly to your audience and keeps them motivated from start to finish.

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Resources:

Loom.com

Rev.com

Kajabi

Sean Cannell / Think Media

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Humanity Consulting with Dr. Steven James, Ph. D.

info@rblmedia.co (Dr. Steven James PhD) — Tue, 25 Oct 2022 11:00:00 +0000

Prepare to feel uplifted as Pualena talks about achieving self-transcendence with Dr. Steven James, Ph.D. Ever feel like you’ll never be able to attain fulfillment and joy in your everyday life? Steven explains how this is a false, limiting belief many people struggle with. He’s also sharing ways that we can become more authentic and whole in our lives, work, and the world around us.

In their conversation, Steven explains to Pualena how to make the abstract idea of self-transcendence into a reality that is both realistic and achievable. Learn how stepping outside your comfort zone can lead to incredible intrinsic growth and development. This episode is for anyone pursuing a passion, seeking to grow as a human, or wanting to stop basing their self-worth on external validation.

About Guest

Dr. Steven James, Ph.D., is an expert peace, culture, and human flourishing psychologist with experience in conflict mediation, facilitation, and restorative justice, as well as transformational growth for individuals and communities.

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

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How to Price Your Courses, Products, and Services

info@rblmedia.co (RBL Media) — Tue, 18 Oct 2022 11:00:00 +0000

Pualena knows pricing your courses, products, and services can be a funny task with many layers to the process. In this episode, Pua shares her strategy to cut through the messiness of finding the best prices for your products. She offers tips to help you conduct market research and gather valuable feedback to determine the best rates. The end goal is to help you serve your clients more while working less.

Pua also teaches helpful strategies, such as creating an ecosystem of products to bring customers in at various price points. And how to start prices low, gather data, then raise your rates, and repeat. Pua drives home the wisdom that feedback is not personal; it's useful data. If you're an entrepreneur struggling with the topic of pricing, this is the episode for you!

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

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The Journey of an Online Course Creator with Jono Petroholis

info@rblmedia.co (Jono Petrohilos) — Tue, 11 Oct 2022 11:00:00 +0000

Pualena welcomes guest Jono Petrohilos - course creator, international speaker, podcast host, and award-winning fitness trainer. Jono shares how he made his way from being a fitness trainer at a fitness franchise in Australia to a creator of over 40 successful online courses generating over $2 million in revenue. Hear how he did it with valuable lessons shared along the way.

Jono shares valuable tips from the lessons he’s learned in his career, including how he rose from dead last to number one among fitness trainers in Australia in just one year, to how to build your list and invest in a business coach. Jono also explains why you need to start with a free mini course before you even think about launching a paid course. If you have no idea where to start with your course idea, this episode is for you!

About Jono Petrohilos

John Petrohilos is an online course creator, podcast host, international speaker, and award-winning fitness trainer from Sydney, Australia. With over 40 online courses under his belt, Jono is an expert when it comes to creating, hosting, and launching digital courses. He was named 2020 Fitness Australia Educator of the Year and is an Exercise NZ Educator of the Year Finalist.

Resources discussed in this episode:

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Jono Petrohilos - Course Creator Community: website | facebook | linkedin | youtube

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Why You Should Invite Your Friends to your Next Photoshoot

info@rblmedia.co (RBL Media) — Tue, 4 Oct 2022 11:00:00 +0000

Pualena discusses why you need professional photos for your website and marketing, which shots work best for your website and why, as well as a few tips on what not to do. From photo orientation to wardrobe choices to the rule of thirds, you’ll learn everything you need to know to get the most out of your next photo shoot. Plus, she shares why you should bring your friends along and how they can help.

Pua shares her inside knowledge of web design to give you the behind the scenes insight of why your branded photos are so important. She describes which type of shots work best for different areas of your website, including how to take the best headshots, landscape vs. portrait orientation, and when you can get away with using a phone vs. a professional photographer. She also shares advice on when and why you should invest in lifestyle photos to better connect with your ideal clients. After this, you’ll be excited to book your next photo shoot.

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

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Copywriting Secrets for Online Businesses with Emily Gleason

info@rblmedia.co (RBL Media) — Tue, 27 Sep 2022 11:00:00 +0000

Pualena welcomes guest Emily Gleason, copywriter extraordinaire, to the show to share her copywriting secrets for online businesses. They discuss how to write killer bios, streamlining content for online courses, and the mysteries of keywords and SEO. Everything you need to know for your website.

Emily Gleason, online as M the Writer, explains how her love of connecting with people and telling their stories is the ‘why’ behind her business. Copywriting, for Emily, begins with interviewing people and hearing all about their lives and work. Emily notes that writing good copy involves learning how to speak to your clients, your audience, in the language that draws them in. She dissects the contents of a good bio for Pua and explains how to put it together. And they explore the importance of SEO with some inside tips from Emily. Don’t miss learning the secrets of copy and why writing is such a valuable form of expression from Emily.

About Emily Gleason:

As a writer, I harness the power of words to connect people. There is incredible power in our stories, in our words. They inspire. They bring hope. They save lives. They influence big decisions. I believe that our stories are the most valuable thing we have as human beings.

Since I began writing for a living, I have interviewed many people and listened to countless stories. I have written for people from all walks of life —- artists, accountants, farmers, business coaches, e-commerce entrepreneurs, fashion designers, estheticians, personal trainers, yogis,

I have received professional training for writing and editing through Copy Hackers Copy School, the Editorial Freelancers Association, and I have taken numerous writing classes and workshops, including with author Marion Roach Smith and Beth Bornstein Dunnington. I have a BA in Environmental Studies and Certificate in Writing from Temple University.

Resources discussed in this episode:

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Emily Gleason - Writer: website | instagram | linkedin

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We're Back! Announcements, Productivity, & The Eisenhower Decision Matrix

info@rblmedia.co (RBL Media) — Tue, 20 Sep 2022 11:00:00 +0000

Pualena returns with Season Two of the Course Creators Academy podcast. Welcome to all new listeners and welcome back to long-time listeners! She’s missed you. Pualena shares exciting updates from her world before diving into productivity via the Eisenhower Decision Matrix.

Pualena shares highlights from July and August workshops as well as the course creation process coming up in her Facebook group. There’s always so much to learn about creating engaging website content and marketing effectively. It’s all here for you! The topic of today is productivity. Specifically, using a method pioneered by President Dwight Eisenhower that is called the Eisenhower Decision Matrix. Pua gets interactive as she walks you through how to lay out a matrix of your own and which of your tasks belong in which quadrant. She discusses why you’re aiming for 50 to 80% of your tasks to hit “the sweet spot” and assigns some strategy homework to try for streamlining your work week processes. Do not miss this episode!

Resources discussed in this episode:

Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

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Why I LOVE Donald Miller's StoryBrand Framework

info@rblmedia.co (Pualena Digital Design) — Thu, 7 Apr 2022 21:11:00 +0000

Stories sell.

Stories sell for the same reason that box offices can get away with charging $20+ for movies. People love a great story. In most indigenous cultures, the language, traditions, dances, and rituals were all passed down verbally, and many of these oral traditions were centered around stories. Great stories are memorable, impactful, and allow us to become involved and emotionally invested in the characters, activities, journeys, and outcomes.

Hollywood (and all other film capitals of our modern world) has boiled the art of storytelling down to a science. Most productions follow a similar formula to maximize the entertainment value of a story. If you think about it, most, if not all of our favorite movies follow a similar formula.

One of my favorite marketing thought-leaders, Donald Miller, has taken this formula and applied it to the art of marketing and copywriting. I've recently been immersing myself in Donald Miller's resources, and I have to say, I'm a believer!

On today's podcast, I'll share with you Donald's "StoryBrand" framework and why I have decided to model this framework for any website, landing page, and email that I create.

Here's the outline of the StoryBrand framework:

A Character
has a problem
and meets a guide
who gives them a plan
and calls them to action
that helps them avoid failure
and ends in success!
People want your brand to participate in their transformation.

(In case it wasn't abundantly clear up until now, I'd like to reiterate that this is NOT my framework, teachings, or intellectual property, and must give all the credit to Donald Miller and his company, StoryBrand.)

If you'd like to scoop up your own copy of Donald Miller's "Building a StoryBrand", you can find it on Amazon!

As always, I'd love to hear what you're working on and if these episodes are helpful for you! Feel free to tag us on IG @pualena.co and @coursecreators.academy!

...

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Cultivating Community for Your Business with Bri Leever

info@rblmedia.co (Pualena Digital Design) — Thu, 31 Mar 2022 14:44:00 +0000

Have you met Bri? Bri Leever (yup, best name EVER!) is the founder of Ember Consulting and her specialty is teaching her clients how to utilize and cultivate COMMUNITY to enhance their customer experience. In this episode, Bri shares how her personal and professional experiences have culminated to lead her to start her business, and why she believes community is an essential component of any business!

Connect with Bri at @ember.consulting on Instagram and check out her suite of services at www.emberconsulting.co.

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How to do a Beta Launch for Your Online Course

info@rblmedia.co (Pualena Digital Design) — Thu, 24 Mar 2022 14:44:00 +0000

How to do a Beta Launch

Beta Launches for Online Courses are essentially the way that you can test your proof of concept! Rather than creating a prototype of a physical product, you’re testing your course from top to bottom on a small group of people who agree to experience the course, share feedback, and be part of the creation process.

Free or Paid?

One of the most common questions I get asked is, "Should my Beta Launch be Free or Paid (with discount)?"

I always recommend charging a small amount to participate in a beta launch…

Prove it’s something people will actually spend money on
They’re more likely to participate & take it seriously if they have a little bit of skin in the game
Get a little bit of income while you create (course creation is time consuming)

…now, you’ll be providing a discount for a valuable experience. In exchange for this, it’s important to CLEARLY communicate what’s expected of them in return!

Things to remember:

Set clear parameters & boundaries
Measure / Log / Track EVERYTHING!

What you’ll need:

Course platform
Feedback channels
Payment gateway
Things to create content

9 Steps to Running a Beta Launch:

Clearly Identify Your Goals
Define, Identify, and Connect with Your Ideal Audience
Create Your Course Outline (Framework)
Create Your Trainings, Resources, & Materials
Decide on Your Pricing
Set Up Feedback Channels & Analysis Protocols
Document Your Results
Debrief Your Beta Launch & Make Improvements
Plan & Execute Your Official Launch!

Whew! That was a lot but I hope you're feeling more supported as you navigate your next Beta Launch! I'd love to hear about what you're creating! Tag us in your stories on Instagram @pualena.co and @coursecreators.academy!

Keep Crushin'! 🙌🏽

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Mindful Movement for Entrepreneurs with Megan Nolan

info@rblmedia.co (Pualena Digital Design) — Thu, 17 Mar 2022 14:44:00 +0000

Movement is crucial not only to our overall health and wellness, but to our productivity, happiness, and ultimately to our success as entrepreneurs! Most of us spend several hours at a time sitting at our desks. That's just the nature of the biz, but that doesn't mean we can't also implement some mindful movement and self-care throughout the day!

In this episode, the fabulous Megan Nolan shares practical exercises and tips that we can implement today to improve our circulation, focus, productivity, and quality of life! Learn some simple stretches and a quick 5-minute routine to get that blood flowing and neurons firing!

Megan came bearing gifts! The first one is a 5-day challenge called "Thrive in Five" that she's doing just for our Course Creators Clubhouse community! Jump into the Clubhouse and check out Megan's live training!

You can also grab Megan's Mini Morning Routine with bite-sized tips to supercharge your morning!

You're also one of the first to learn about Megan's new "Out of Pain and Into POWER" workshop! Get signed up for this FREE workshop on March 23rd to learn more about how to shift from pain and discomfort to focused and empowered through mindful movement!

Connect with Megan at yogaatmydesk.yoga and @iammegannolan on Instagram!

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Why You Don't Need a Website

info@rblmedia.co (Pualena Digital Design) — Thu, 10 Mar 2022 14:44:00 +0000

So you're thinking of starting a business, launching a course, creating a new product...and the first thing you need is a website, right?!

WRONG! 😱

This episode dives into why you do NOT need a website and what you DO need instead!

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👇🏽 Here are some resources from this episode:

Leadpages
ClickFunnels
Kajabi (this is an affiliate link for a 30-day FREE trial!)

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Share your thoughts and join the conversation in the Course Creators Clubhouse on Facebook!

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Thriving with Imposter Syndrome with Paul N. Larsen

info@rblmedia.co (Pualena Digital Design) — Thu, 3 Mar 2022 14:44:00 +0000

Paul N. Larsen is an speaker, coach, and author of his book and signature program: Find Your V.O.I.C.E. as a leader. My friendship with Paul began the day he reached out to inquire about design services. A client who quickly became a treasured friend and mentor, Paul has shared his talents, wisdom, energy, and love with our Course Creator communities in so many ways.

One of Paul's specialties is coaching his clients to not overcome, but to thrive with Imposter Syndrome and the many ways that sneaky voice sneaks into our heads to tell us we aren't good enough, experienced enough, smart enough, or worthy of all the things we desire. I can't wait for you to hear what Paul has to share in this episode!

To date, Paul has successfully coached over 500 talented leaders worldwide. A sample of his current clients include teams and leaders at Twitter, Electronic Arts, SAP, Walmart, Autodesk, Cisco, Salesforce, PagerDuty, Kaiser Permanente and Charles Schwab. His inspiring yet practical life experiences led him to author the award winning coaching book entitled “Find Your VOICE as a Leader” (2016, Aviva Publishing).

As a compelling and engaging speaker and facilitator, Paul inspires audiences around the world to find their V.O.I.C.E. by:

Discovering their core leadership Values;
Creating a vision to get the Outcomes they desire;
Building relationships with Influence and credibility;
Making decisions that reveal their Courage to take a stand; &
Communicating their overall Expression for lasting impact.

______

👋🏽 Connect with Paul…

https://paulnlarsen.com
Facebook: https://www.facebook.com/voiceasaleader
Instagram: https://instagram.com/findyourvoiceasaleader
LinkedIn: https://www.linkedin.com/in/paulnlarsen

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Big Vision Planning for Course Creators in 2022

info@rblmedia.co (Pualena Digital Design) — Wed, 29 Dec 2021 22:29:00 +0000

In this episode, we'll walk through a process that I use and love to do some Big Visioning for your business and your life for the New Year and beyond!

**Spoiler Alert** It's NOT a New Year's Resolution activity - I don't believe in those! Instead, this is a quarterly and weekly planning process that you can revisit every regularly to stay in alignment and on track with your vision and your goals.

Scoop up a free digital copy of this weekly planner at pualena.com/planner so you can follow along and do your own weekly and quarterly planning for your business and your life!

Big shout out to my business BFF Kimi Morton for co-creating this amazing planning ritual with me so many years ago. It has been a cornerstone of my business and my life for years and I'm so thrilled to share it with all of you today!

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Production Tools for Course Creators in 2021

info@rblmedia.co (Pualena Digital Design) — Tue, 21 Dec 2021 10:21:00 +0000

In this episode, we'll chat about 5 awesome tools for course creators in 2021! (By the way, this episode drops at 12:21 on 12/21/21! Loving these 21's, my favorite number!)

A little back story for those who may not be familiar with me quite yet - I own a company called Pualena Digital Design, and our main service is custom websites, online courses, and membership sites. 90% of our clients are small businesses and solo entrepreneurs who are either launching or re-designing online courses and membership sites. While I believe strongly in the efficiency of outsourcing the parts of your process that create bottlenecks and don’t bring you joy, a lot of entrepreneurs (myself included) choose to DIY their course production, especially early on in their journey while they build the capital to hire quality support.

These are 5 tools that I recommend to ALL of our clients who are creating online courses!

Loom - Screen-share recordings
iMovie / Final Cut Pro (for Mac users) - video editing
GarageBand (for Mac) users - audio recording & editing
Canva / Keynote / PowerPoint - presentation slides
Kajabi - host your course and membership. This all-in-one platform also offers email management, CRM, podcast, coaching, payment gateway, and more! The link here provides a free 30-day trial! It is an affiliate link.

I’d love to know if you use these, if this episode inspired you to give any of these a try, and if you have any favorite course creation tools and apps to add to the list! If you’re enjoying this show so far, I’d love it if you’d leave a review on apple podcasts! That’s a totally free way to help us reach more ears!

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7 Best Productivity Tools for Course Creators in 2021

info@rblmedia.co (Pualena Digital Design) — Sun, 12 Dec 2021 22:12:00 +0000

Ready to level up your systems and processes in 2022? Listen in to find out our picks for the Top 7 Productivity Tools for Course Creators in 2021!

Here are direct links to these platforms if you want to check them out! Some of these are affiliate links.

ClickUp - Project & Task Management
Slack - Communication
Canva - Graphic Design, Image and Video Editing
Calendly - Scheduling
Later.com - Social Media Scheduler
Google Drive - Collaboration and File Organization
Google Calendar - Calendar Management

I’d love to know if you use these, if this episode inspired you to give any of these a try, and if you have any favorite productivity tools and apps to add to the list! If you’re enjoying this show so far, I’d love it if you’d leave a review on apple podcasts! That’s a totally free way to help us reach more ears!

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How to Transition from One-on-One Services to Online Courses

info@rblmedia.co (Pualena Digital Design) — Thu, 9 Dec 2021 20:00:00 +0000

Are you thinking about creating an Online Course to either enhance or replace your main source of income? In this episode, we'll chat about the strategies and best practice for how to transition or integrate your new course into your current professional trajectory.

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Where to Start When You're Creating an Online Course

info@rblmedia.co (Pualena Digital Design) — Mon, 6 Dec 2021 01:10:00 +0000

So you're ready to start creating your online course, but there are so many things to design, build, and launch to put your course in motion...where do you start?! In this episode, I'll share my favorite strategies around course creation and exactly where I recommend to start!

Looking to get started on Kajabi? Click here for a free 30-day trial! (Full disclosure: this is an affiliate link.)

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Welcome to the Course Creators Academy Podcast!

info@rblmedia.co (Pualena Digital Design) — Sun, 5 Dec 2021 23:02:00 +0000

Welcome to the Course Creators Academy! I'm looking forward to providing a space to get inspired and learn impactful tips, tricks, and strategies for your Course Creation journey!

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