Beyond The Prompt - How to use AI in your company

AI-Native or Not: The Defining Choice for Companies Right Now - with Melissa Cheals, CEO of Smartly

btp@prehype.com (Melissa Cheals, Henrik Werdelin, Jeremy Utley) — Wed, 1 Apr 2026 05:00:00 +0000

Melissa Cheals leads Smartly, a payroll and people management platform serving 24,000 small and medium businesses in New Zealand. In this conversation, she shares how AI is reshaping product development, leadership, and how organizations operate.

A key moment comes when her team estimates new features will take 12 months and $1M to build. Instead of accepting it, Melissa pushes back, using AI to better understand her team’s perspective and communicate the need for change more effectively. This becomes a broader shift in how she approaches leadership, using AI to think more clearly and navigate conversations with less friction.

The discussion expands into strategy. Companies now face a fundamental choice: become AI-native or continue building on existing systems. As AI adoption increases, it also exposes silos and bottlenecks. Melissa shares why cross-functional collaboration—and leaders actively engaging with AI themselves—is critical to navigating this shift.

Key Takeaways:

Becoming AI-native is a defining decision
It’s not just a technology shift. Leaders need to decide whether to rebuild around AI or continue layering it onto existing systems, and that choice shapes how the company operates.
AI shifts us from scarcity to abundance
Many organizations still think in terms of limited time and resources, but AI changes what’s possible and forces leaders to rethink how big they can think and what they can achieve.
AI is a leadership amplifier
Beyond productivity, AI helps leaders think more clearly, reframe conversations, and communicate change in a way that is both effective and respectful.
Leaders can’t delegate AI
Without hands-on experience, it becomes difficult to challenge assumptions, guide teams, or make informed decisions about what’s possible.

Smartly: smartly.co.nz
LinkedIn Melissa: linkedin.com/melissa-cheals
LinkedIn Smartly: linkedin.com/company/smartlynz/

00:00 Intro: Challenging AI Assumptions
00:28 Meet Melissa Cheals
01:17 The Spark For Change
02:36 Vision And Early Signals
03:48 Hiring For Transformation
06:12 Unlocking Data With AI
08:27 Breaking Silos Across Teams
10:39 Why Leaders Must Learn AI
13:42 Leading With AI And Clarity
17:05 The AI-Native Decision
21:45 Thinking Bigger With AI
25:23 Less Meetings More Writing
26:33 The Self-Disruption Imperative
29:11 Breaking Silos With Value Streams
31:28 Managing Fear And Change
32:50 Learning And Shipping Faster
34:58 Debrief

📜 Read the transcript for this episode: ai-native-or-not-the-defining-choice-for-companies-right-now-with-melissa-cheals-ceo-of-smartly/transcript

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Greg Shove on Why Most Companies Are Not Seeing ROI On AI (yet)

btp@prehype.com (Greg Shove, Henrik Werdelin, Jeremy Utley) — Wed, 18 Mar 2026 05:00:00 +0000

Greg Shove describes a growing gap between individual and organizational AI adoption. A small group of employees are already using AI effectively, while most companies are still early. AI is generating real productivity gains, but those gains are not being captured at the company level. Instead, they are absorbed by individuals who use AI to work faster, often without changing team outputs or structures — raising a central question: if AI creates time, where does that time go?

The conversation explores why enterprise AI adoption remains uneven. Many organizations lack a clear point of view on AI, and workflows take time to adapt, making it difficult to turn individual gains into coordinated results. At the same time, AI is breaking capability boundaries, allowing people to take on work across roles while companies remain structured around existing ways of operating.

From a leadership perspective, Greg emphasizes that the challenge is not just efficiency. AI creates capacity, but without clear direction on how to use it, that capacity disappears. Leaders must decide how to reinvest the time AI creates if they want to capture real business value.

Key Takeaways:

AI’s ROI is leaking, not missing
Companies are generating value from AI, but it’s being captured by employees rather than the organization.
A small group drives most of the impact
Roughly 10–15% of employees adopt AI early and use it effectively, creating an uneven distribution of gains.
AI is breaking capability boundaries
Individuals can now take on work across roles, but organizations are still structured around fixed responsibilities.
Most companies lack a clear point of view on AI
Without direction from leadership, adoption becomes fragmented and employees are left to figure it out themselves.
Leaders must decide what to do with the time AI creates
Efficiency gains alone don’t create value. Organizations need to define new, higher-value work or the gains disappear.

Greg's LinkedIn: linkedin/gregshove
Section LinkedIn: linkedin/company/sectionai
Section AI: sectionai.com
Prof AI: prof.ai

00:00 Intro: Entering the Era of AI Chaos
00:31 Meet Greg Shove
01:32 Enterprise AI Is a C Minus
01:51 AI’s ROI Is “Leaking” to Employees
03:04 When Individuals Outrun the Organization
05:44 When AI Breaks Workflows
06:47 Disposable Software and New Ways of Building
09:10 Cut vs Create
12:01 Using the Calendar as a Lever
16:24 Why Enterprises Don’t Move
17:32 When Customers Force Change
21:31 AI Breaks Capability Boundaries
25:44 The Productivity Firehose
27:49 Who Actually Captures the Value
28:45 Why Everyone Needs Good AI
32:00 Adoption Beats Buying More Tools
40:17 Teaching the 90 Percent
43:48 Where Humans Still Matter
48:09 The Debrief

📜 Read the transcript for this episode: greg-shove-on-why-most-companies-are-not-seeing-roi-on-ai-yet/transcript

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How to Subtract: The Most Underrated Skill of the AI Era - with Leidy Klotz

btp@prehype.com (Jeremy Utley, Henrik Werdelin, Leidy Klotz) — Wed, 4 Mar 2026 06:00:00 +0000

Leidy Klotz has spent years studying a simple but overlooked phenomenon: when we try to improve something, our first instinct is to add rather than remove. He shares the Lego bridge experiment that sparked his research and explains how this additive bias scales from small design decisions to entire organizations. Over time, companies accumulate reporting lines, meetings, software, and policies without questioning what no longer serves them.

Henrik and Jeremy explore how AI tools intensify this pattern. When generating ideas, launching projects, writing code, or producing content becomes effortless, the temptation to add grows stronger. The cost of producing information drops, but the cost of consuming it rises. Without guardrails, organizations risk what Leidy calls “organizational indigestion.”

The discussion moves from insight to implementation. Leidy outlines practical ways to counteract additive bias, including stop-doing lists, default kill dates on projects, and designing environments that make subtraction visible and acceptable. In a world of accelerating AI output, leaders must intentionally decide what to remove, what to protect, and what truly matters.

Key Takeaways:

We default to adding, not subtracting
When faced with a problem, our instinct is to introduce something new. Subtraction rarely occurs to us, even when removing something would improve clarity and performance.
Generative AI amplifies additive bias
AI makes producing content, code, and ideas easier than ever. Without constraints, this frictionless creation can accelerate complexity instead of progress.
More organizations die from indigestion than starvation
Over time, companies accumulate tools, processes, and policies that quietly slow them down. The real risk is often not too few ideas, but too many unexamined additions.
Architecture beats willpower
Rather than relying on discipline alone, leaders can design systems that encourage subtraction. Stop-doing lists and default expiration dates make removal expected instead of exceptional.
Protect what matters before adding more
Before introducing new tools, workflows, or AI systems, leaders must define what is already working and worth protecting. Subtraction requires clarity about what should stay, not just what should go.

Subtract: amazon/Subtract-Untapped-Science-Leidy-Klotz
In a Good Place: amazon/Good-Place-Spaces-Where-Thrive/
Leidy's Speaking: https://leidyklotz.com/
Clip from Bear: Subtract - this is how you do better

00:00 Intro: Our Instinct to Add
00:28 Meet Leidy Klotz
01:15 The Subtract Idea
02:56 Organizations Get Bloated
03:49 Scandinavian Design Mindset
04:32 New Book: In a Good Place
05:59 AI Abundance and Indigestion
08:12 Curate Context, Not More
11:38 Cues and Stop-Doing Lists
15:00 Default Debt and Kill Dates
17:10 Odysseus Contracts and Biases
21:28 Reengage the Physical World
29:17 Bike Shedding and Priorities
36:10 Making Is Thinking
49:16 The Debrief

📜 Read the transcript for this episode: how-to-subtract-the-most-underrated-skill-of-the-ai-era-with-leidy-klotz/transcript

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

From Roadmaps to R&D: How AI Is Changing Product Development - with Richard White, Founder of Fathom AI

btp@prehype.com (Henrik Werdelin, Jeremy Utley, Richard White) — Wed, 18 Feb 2026 06:00:00 +0000

Fathom was built on the assumption that transcription would become commoditized and generative models would steadily improve. Rather than training proprietary models, Richard focused on building the infrastructure around them and waiting for model capabilities to reach the right threshold.

In this conversation, he explains why AI has made effort and impact harder to predict, and why that shifts product development from roadmap execution toward experimentation. He describes separating an exploratory AI team from core engineering, structuring that team to prototype and write specs, and expecting a meaningful portion of experiments not to work.
Richard introduces his Jenga model for AI development, testing different models and use cases to find where resistance is lowest. He also discusses the operational realities of rapid model updates, hallucination rates, and what he calls the LLM treadmill.

The discussion explores qualitative QA, organizational design, buy versus build decisions, and why leadership taste plays an increasingly important role as AI lowers the barrier to generating outputs.

Key takeaways:

Estimating effort and impact is becoming harder
As model capabilities improve quickly, features that require months today may take far less time in the near future. This makes traditional planning assumptions less stable.
Product development increasingly resembles R&D
With shifting capabilities and uncertain outcomes, teams must experiment, prototype, and iterate rather than rely solely on long term roadmaps.
Organizational structure must reflect experimentation
Separating exploratory AI work from core engineering can allow faster iteration while maintaining stability elsewhere.
Rapid model updates create operational pressure
Frequent improvements and changing performance levels can require teams to revisit and adjust features more often than in traditional software cycles.
Qualitative judgment plays a larger role
As AI lowers the cost of generating outputs, evaluating quality and deciding what to ship becomes increasingly important.

Fathom: fathom.ai
Fathom LinkedIn: linkedin/company/fathom-video/
Richard's LinkedIn: linkedin/in/rrwhite/

00:00 Intro: Why AI Breaks Roadmaps
00:19 Meet Richard White (Fathom AI)
02:16 From Roadmaps to R&D
04:49 Designing AI Teams for Speed
07:11 The Jenga Model
09:56 Failing 50% & AI Team Psychology
13:40 LLMs as Interns & Anti-Planning
21:01 QA, Data Pain & Developing Taste
24:59 Executive Taste & Culture Rules
27:20 Reacting to AI Waves
28:50 Fathom’s 4-Step Product Plan
30:47 What New Models Unlock
32:13 From Scribe to Second Brain
40:32 Build vs Buy in AI
45:32 The Debrief

📜 Read the transcript for this episode: from-roadmaps-to-rd-how-ai-is-changing-product-development-with-richard-white-founder-of-fathom-ai/transcript

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Here’s How to Know If You’re Getting the Most Out of AI – with Bryan McCann, CTO of You.com

btp@prehype.com (Bryan McCann, Henrik Werdelin, Jeremy Utley) — Wed, 4 Feb 2026 06:00:00 +0000

In this episode, Bryan McCann joins Henrik and Jeremy to explore how search is evolving from simple queries into more conversational and agent-driven systems, and why prompting is likely a temporary skill. Bryan shares how his definition of productivity changed as an AI researcher, moving away from doing the work himself and toward designing plans and experiments that machines could run continuously.

The conversation expands to leadership and organizational design. Bryan explains why helping others learn how to work with AI became his highest-leverage activity, and offers a simple rule of thumb: try to get AI to do the task first, and treat anything it can’t do as an interesting research problem. Henrik and Jeremy connect this to Bryan’s view that organizations may increasingly resemble neural networks, with information flowing more freely and decisions less tied to rigid hierarchies.

Key Takeaways:

Productivity can be measured by machine output, not human effort
Bryan explains how “keeping the GPUs full” became his primary measure of productivity.
Prompting is useful, but likely temporary
The episode discusses why future systems may rely less on explicit prompts and more on inferred context.
Try AI first, then learn from what it can’t do
Tasks AI struggles with can reveal meaningful research opportunities.
Leadership is about scaling others
Bryan shares how his focus shifted from scaling himself to helping his team increase impact.
Organizations may benefit from neural-network-like design
Better information flow and fewer bottlenecks can improve decision-making.

YOU: You.com
Bryan's website: bryanmccann.org
LinkedIn: linkedin/company/youdotcom/

00:00 Intro: Keeping the GPUs Full
00:22 Meet Bryan McCann: CTO & co-founder of You.com
00:43 Why Search Is Breaking - and Why It Becomes a Skill
01:41 From Search to Agents
03:18 The Case for Proactive, Context-Aware AI
04:30 We Don’t Need New Hardware - We Need Trust
05:43 The Trust Problem of Always-On Listening
07:57 Trust as the Real Bottleneck (Not AI Capability)
09:52 Delivering Immediate Value to Earn Trust
12:13 Business Models and Escaping the Attention Economy
17:27 What “Agents” Really Mean - and Why the Term Will Fade
20:37 Productivity, Parkinson’s Law, and Keeping the Machines Running
23:52 Scaling Yourself vs. Scaling Your Team
29:57 Building Culture: Automate, Throw Away, Rebuild
35:46 Designing Organizations Like Neural Networks
45:02 Recruiting for Initiative in an AI-Native Organization
49:18 The debrief

📜 Read the transcript for this episode: podcast.beyondtheprompt.ai/heres-how-to-know-if-youre-getting-the-most-out-of-ai-with-bryan-mccann-cto-of-youcom/transcript

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Building An Enterprise AI Innovation Lab: A Master Class with Humza Teherany, Chief Strategy Officer of Maple Leaf Sports and Entertainment

btp@prehype.com (Humza Teherany, Henrik Werdelin, Jeremy Utley) — Wed, 21 Jan 2026 06:05:00 +0000

In this episode, Humza Teherany breaks down how he bridges deep technical fluency with strategic leadership at MLSE, home to the Raptors, Maple Leafs, and more. He shares how a vacation turned into an AI reawakening and how that hands-on immersion led to a fundamental shift in how his organization builds and experiments.

Humza walks through MLSE’s build in a day practice, their internal AI platform, and why speed to prototype now unlocks more than just efficiency. It changes who gets to shape the future. He, Jeremy, and Henrik explore the limits of traditional enterprise AI rollouts and how to build spaces for superusers that enable company-wide transformation. The conversation covers how technical literacy impacts credibility, why idea execution is the new differentiator, and how Humza’s five-year-old inspired a bedtime story app powered by AI.

Whether you're a CTO, a founder, or just figuring out where to start, Humza makes a compelling case. The best leaders don’t delegate this moment. They build.

Key Takeaways

Leaders should not delegate the AI moment
Humza, Henrik, and Jeremy agree that this is a moment for leaders to be hands-on. The ones who build and explore the tools themselves are the ones unlocking real impact.
Technical fluency builds credibility and better decisions
Humza’s return to his technical roots has changed how he leads. Understanding how AI works helps leaders earn trust and make smarter, faster choices.
Speed enables inclusion
MLSE’s build in a day model allows more people to contribute ideas and see them turned into real prototypes. Moving fast isn’t just efficient - it changes who gets to participate.
Empower your superusers first
Rather than starting with enterprise-wide training, Humza focuses on enabling the small group already eager to build. That early energy helps drive broader culture change.

MLSE: mlse.com
LinkedIn: Humza Teherany - LinkedIn

00:00 Intro: Humza Teherany and MLSE
00:27 The Role of C-Suite Leaders in AI
01:08 Reconnecting with Technical Skills
02:08 Diving Deep into AI Tools
03:03 The Importance of Hands-On Learning
04:25 Progression from Consumer to Technical AI Tools
07:28 Building a Business Case for AI
10:03 Creating a Culture of Innovation
14:00 Implementing AI in Business Operations
21:05 Challenges and Strategies in AI Adoption
26:17 Organizational Structure for AI Success
32:02 The Importance of Reviewing and Planning Code
33:01 The Future of Solo Developers and New Technologists
34:58 Reimagining Company Structures with AI
38:55 Key Skills for Future Technology Leaders
41:19 Personal AI Experiments and Innovations
46:52 Encouraging Creativity in Children with AI
49:11 The Debrief

📜 Read the transcript for this episode: building-an-enterprise-ai-innovation-lab-a-master-class-with-humza-teherany-chief-strategy-officer-of-maple-leaf-sports-and-entertainment/transcript

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Why AI Gets People Wrong: The Real Source of Insight with Anthropologist Mikkel B. Rasmussen

btp@prehype.com (Mikkel Bethlowsky Rasmussen, Henrik Werdelin, Jeremy Utley) — Tue, 6 Jan 2026 06:00:00 +0000

Mikkel B. Rasmussen brings a rare lens to the AI conversation. As an applied anthropologist, he has spent decades helping companies like LEGO uncover what is really going on beneath the surface.

In this episode, he shares how deep insight often begins with being wrong, why surprise is the clearest sign you have found something meaningful, and how the pain of not knowing is essential to breakthrough thinking. He also explains how AI is transforming his own research, from pattern recognition to video ethnography, and introduces a provocative idea: Anthropology Without Anthropologists.

Jeremy and Henrik reflect on what it means to teach AI how to surprise us, how synthetic data might reshape experimentation, and why better insights begin with better questions.

Key Takeaways

Insight starts with being wrong
Mikkel defines insight as the gap between how we think the world works and how it actually is. Anthropology helps uncover these mismatches, and that is where real breakthroughs begin.
Pain is part of the process
Mikkel and Jeremy both reflect on the emotional struggle that precedes insight. The doubt, sleepless nights, and questioning whether the work will ever come together is not failure. It is a necessary stage of discovery.
Surprise is a signal
The moment of surprise, when a new pattern emerges or an assumption is shattered, is at the core of applied anthropology. For Mikkel, it is the clearest sign that you have found something real.
AI can accelerate experimentation
Mikkel shares how AI is already helping his team analyze patterns, run faster experiments, and even conduct interviews that outperform humans in some cases. The goal is not to replace people but to push the limits of what is possible.

HARL: humanactivitylab.com

00:00 Intro: Why This Conversation Matters
00:25 Meet Mikkel: Founder of Human Activity Laboratory
01:14 Understanding Anthropology and AI
03:32 Applied Anthropology: Tools and Techniques
04:56 The Role of Narratives in AI
07:06 The Importance of Sensory and Social Dimensions
13:06 Case Study: LEGO and the Anthropology of Play
21:07 The Role of Surprise in Anthropology
27:51 AI and Human Synergy
31:26 Exploring AI's Limitations and Potential
32:46 Anthropology Without Anthropologists
34:17 AI's Role in Generating Insights
37:23 Human Bias in AI-Generated Ideas
42:05 Synthetic Data and Its Applications
47:34 The Future of AI in Anthropology
49:25 The Debrief

📜 Read the transcript for this episode: why-ai-gets-people-wrong-the-real-source-of-insight-with-anthropologist-mikkel-b-rasmussen/transcript

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How the World’s Leading AI-First Fashion House Flips the Cash Flow Equation - with Diarra Bousso

btp@prehype.com (Henrik Werdelin, Jeremy Utley, Diarra Bousso) — Wed, 24 Dec 2025 06:00:00 +0000

Diarra Bousso returns to Beyond the Prompt to share how she's reprogramming the fashion industry using AI, math, and a relentless spirit of experimentation. From selling AI-generated products before they exist to cutting out waste and wait times, she walks us through a radical new approach to design and operations.

She explains how her team uses scientific rigor to test marketing ideas, create on-demand collections, and rethink the traditional fashion calendar. Diarra also opens up about the origin of her experimental mindset, which began during a year of recovery after a life-changing accident, and how that philosophy now shapes her leadership.

The episode wraps with reflections on sustainability, mental health, and what it means to build a joyful, human-first company in the age of AI. Diarra shares how she’s using AI not just to scale her business, but to reclaim her time, and why her next venture might bring these tools to creators everywhere.

Key Takeaways

Experimentation is the foundation
Diarra treats her entire business as a lab. Every idea is a test, and her team is trained to think in hypotheses, measure results, and adapt quickly.
AI enhances human creativity
She sees AI as a creative partner, not a replacement. It helps her move faster, make smarter decisions, and focus on the parts of design that require real taste and vision.
Sell before you build
By testing AI-generated designs with customers before making anything, Diarra unlocks cash flow, cuts waste, and sidesteps the long timelines of traditional fashion.
Sustainability starts with the founder
Diarra applies the same mindset to her own life. She’s using AI to reclaim time, reduce burnout, and build a business that supports health as well as growth.

Website: diarrabousso.com
DIARRABLU: diarrablu.com

00:00 Intro: AI-Driven Fashion
00:13 Meet Diarra Bousso: Founder of DIARRABLU
01:43 The Power of Experimentation
02:00 A Life-Changing Accident and Recovery
04:40 Embracing a Culture of Experimentation
06:13 Scientific Approach to Business
09:48 Empowering the Team
15:03 AI in Fashion Design
18:36 Revolutionizing the Fashion Industry
28:09 Traditional vs. Digital Fashion Models
32:18 Embracing AI in Fashion Design
32:49 Collaborating with Retailers Using AI
35:06 AI's Role in Prototyping and Design
36:58 The Future of AI in Creative Industries
39:14 Navigating Resistance to AI
48:10 Operationalizing AI for Efficiency
52:18 Balancing Innovation and Personal Well-being
57:19 Debrief

📜 Read the transcript for this episode: Transcript of How The Worlds Leading AI-first Fashion House Flips The Cash Flow Equation with Diarra Bousso

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

The Future of AI with Illia Polosukhin: The Man Who Put the T in GPT

btp@prehype.com (Henrik Werdelin, Jeremy Utley, Illia Polosukhin) — Tue, 9 Dec 2025 06:00:00 +0000

In this episode, Illia Polosukhin joins Henrik and Jeremy to trace the origins of transformers and how practical constraints inside Google led to a breakthrough that reshaped modern AI. He explains why recurrent models were hitting limits, how parallel attention opened the door to scale, and why he believed a major jump in capability was imminent long before the rest of the world saw it.

The conversation then turns to the risks and responsibilities of today’s AI systems. Illia describes how models can be subtly guided to influence user opinions, why open weights are not the same as truly open models, and how hidden behaviors can be embedded during training. He explains why provenance and verifiable data pipelines matter, especially as AI begins mediating more of the information we rely on.

Later in the episode, Illia outlines how blockchain can support trust, identity, and coordination in a future where AI agents act on our behalf. He shares why information is becoming more valuable than money, how ownership of personal AI models will shape user agency, and why domain expertise becomes significantly more powerful when paired with modern generative tools.

Key Takeaways:

Transformers emerged from practical constraints, not theory
Illia explains that the shift from recurrent networks to attention was driven by speed and parallelization needs at Google, not a desire to invent a new paradigm.
AI’s step change was foreseeable to early builders
Illia expected a ChatGPT level breakthrough several years before it arrived, based on clear research signals and accelerating model performance.
Provenance and trust will define the next phase of AI
As AI systems can be subtly manipulated, Illia argues that verifiable data pipelines and transparent training processes are essential to prevent large scale misinformation.
Ownership and identity matter in an agent driven world
Illia believes individuals will soon rely on AI agents that act autonomously, making it critical that users own their models and that interactions between agents are secured and verified.

https://near.ai – NEAR AI Cloud and Private Chat products are now live, try them here
Illia's X: x.com/ilblackdragon
Illia's Substack: ilblackdragon.substack.com
NEAR X: x.com/nearprotocol

00:00 Intro: AI and Information Control
00:29 Meet Illia Polosukhin: Co-Author of 'Attention is All You Need'
01:03 The Evolution and Impact of AI
13:24 The Birth of Near AI and Blockchain Integration
15:16 Challenges and Innovations in Blockchain and AI
22:17 Privacy and Security in AI Applications
26:58 Exploring Sleeper Agents in AI
29:19 Practical AI Implementation in Teams
30:06 AI's Role in Product Development
31:41 Challenges and Future of AI in Development
36:35 AI and Economic Alignment
41:46 The Future of AI Agents
44:14 Debrief

📜 Read the transcript for this episode: Transcript of The Future Of AI With Illia Polosukhin: The Man Who Put The T In GPT |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

AI’s Next Frontier: World Models Explained by Christian Keller

btp@prehype.com (Christian Keller, Henrik Werdelin, Jeremy Utley) — Thu, 27 Nov 2025 06:00:00 +0000

In this episode, Christian Keller joins Henrik and Jeremy to explain how world models are shaping the next stage of generative AI. He talks through how AI learns using different types of inputs, and why video adds a sense of continuity, change, and cause and effect that text alone does not provide. Christian shares vivid analogies and clear examples to show what multimodal models make possible.

The conversation moves into how AI is now used throughout the research process, from generating synthetic data to evaluating model outputs. Christian shares how this loop is already in motion and how AI is helping scale and accelerate experimentation. He also reflects on the shift after ChatGPT launched, and how that changed the pace and structure of research work.

Later in the episode, Christian describes how individual workflows are evolving, and how asking simple questions like “Could AI help with this?” often opens new possibilities. He shares examples from his own work and home life, including how his wife built and graded her own French exercises using generative tools.

Key Takeaways:

Text removes essential information
Christian explains that text compresses reality and loses detail, context and temporality. Images and video help restore what text leaves out.
World models give AI a sense of change
Video introduces the before and after and how things move or enter a scene. This helps models learn cause and effect and builds more robust understanding.
AI helps build AI
Models can generate data, evaluate results and support researchers during development. Christian shows how this creates new ways of scaling experimentation and training.
Workflows shift when AI handles early steps
Christian shows how tasks like debugging and prototyping change with generative tools, which reshapes roles and opens new opportunities for innovation.

LinkedIn: Christian Keller | LinkedIn

00:00 Intro: Information Compression
00:37 Meet Christian Keller: AI Expert
01:13 The Evolution of AI Products
02:11 Impact of ChatGPT on AI Development
02:38 Understanding PyTorch and Its Role
07:41 The Bitter Lesson in AI
09:12 Challenges and Future of AI Models
18:57 Using AI to Build AI
23:25 Innovative Chat Interfaces
23:41 Building the Autos Platform
24:35 Epiphanies in AI Integration
25:18 AI in Entrepreneurial Workflows
26:32 Challenges in AI Integration
31:15 Bias in AI Models
38:06 Debrief

📜 Read the transcript for this episode: Transcript of AIs Next Frontier: World Models Explained by Christian Keller |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How Science Suggests You Change Your Organization - with Prosci’s Tim Creasey and Paul Gonzalez

btp@prehype.com (Paul Gonzalez, Tim Creasey, Jeremy Utley, Henrik Werdelin) — Tue, 11 Nov 2025 06:00:00 +0000

Generative AI is moving fast, but most organizations aren’t. Tim Creasey and Paul Gonzalez have spent their careers studying why. As leaders at Prosci, they’ve worked with thousands of teams navigating complex change, and in this episode they share what their research says about the human side of transformation.

They discuss why traditional tactics like comms and training break down in the face of rapid AI adoption, and how successful organizations create the conditions for people to actually change. From hands-on leadership and peer-driven learning to the power of experimentation and the ADKAR model, this conversation is packed with practical tools and hard-earned insights.

Tim and Paul also explore how AI is reshaping organizational structures, what “exposure hours” reveal about executive readiness, and why culture beats mandates every time. Whether you’re leading change or stuck inside it, this episode offers a grounded look at what actually works when everything is in motion.

Key takeaways:

Bold vision is not enough - it also needs to be balanced
The most effective AI leaders communicate both where the organization is going and what teams are doing right now to get there. Prosci’s research shows that near-term clarity matters just as much as long-term ambition.
Leaders need to use the tools themselves
Tim and Paul introduce the idea of “exposure hours” as a leading indicator of readiness. The more time executives spend actively experimenting with AI, the better positioned they are to lead transformation.
Experimentation requires structure and safety
Organizations can’t just tell people to try new things. They need to carve out time, reduce the stakes, and make experimentation a shared and visible part of how work gets done.
Real change still happens one person at a time
Despite all the new tech, the fundamentals haven’t changed. Individuals need awareness, desire, knowledge, ability, and reinforcement to adopt new behaviors. Prosci’s ADKAR model remains essential for making change stick.

LinkedIn: Prosci: LinkedIn
Website: Prosci | The Global Leader in Change Management Solutions

00:00 Introduction to Change Management and AI Adoption
00:25 Meet the Experts: Tim Creasey and Paul Gonzalez
01:51 The Challenges of Change Management
04:07 Generative AI Transformation: Unique Challenges
07:44 Key Ingredients for Successful AI Adoption
15:18 Building a Culture of Experimentation
20:43 The Role of Leadership in AI Transformation
25:54 Future Organizational Designs with AI
27:02 Disruptive Organizational Changes
28:00 Examples of Innovative Enterprises
28:15 Military Analogies in Business
29:30 Challenges in Organizational Change
30:36 Timeless Principles of Change Management
31:36 The Role of Leadership in Change
33:13 ADKAR Model for Change
35:51 Addressing Resistance to Change
40:05 Effective Communication Strategies
47:48 Concluding Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of How Science Suggests You Change Your Organization - with Prosci’s Tim Creasey and Paul Gonzalez |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

You Can’t Vibe Code a 100-Ton Truck: Inside Applied Intuition’s Approach to Safety-Critical AI

btp@prehype.com (Qasar Younis, Peter Ludwig, Henrik Werdelin, Jeremy Utley) — Tue, 28 Oct 2025 05:00:00 +0000

Applied Intuition builds the kind of AI you don’t see, but can’t live without. Co-founders Qasar Younis and Peter Ludwig share how their $15 billion company powers vehicle intelligence across cars, trucks, tanks, mining equipment, and defense systems operating in some of the most demanding conditions on earth.

They explain why combining AI with safety-critical systems raises the stakes, how a single mistake can destroy an entire company, and why so many autonomy startups ended up in the “graveyard.” The conversation explores the slow, methodical path to real autonomy, the hidden complexity of machines that run nonstop, and why consumer AI metaphors break down once software meets the physical world.

Qasar and Peter also reflect on how Applied uses AI internally, how their principle of “radical pragmatism” keeps innovation grounded, and what it takes to move fast without breaking things when lives and livelihoods are on the line. From six-figure labor shortages in remote mines to the future of defense and logistics, this episode reveals how AI is quietly transforming the physical world — one carefully coded system at a time.

Key Takeaways:

Safety changes everything about AI
When AI moves from the screen to the real world, the rules change. Qasar and Peter explain why building for trucks, tanks, and jets demands a different kind of discipline — one where precision and safety replace speed and iteration.
The graveyard of autonomy is real
There’s a long list of companies that underestimated what it takes to build safe, reliable autonomy. Applied Intuition’s founders share what went wrong — and why moving slower has been their biggest advantage.
Radical pragmatism is the hidden differentiator
Inside Applied Intuition, “radical pragmatism” isn’t a slogan — it’s a practice. Qasar and Peter describe how it guides product decisions, culture, and leadership, helping them innovate in places where failure isn’t an option.
The next frontier of AI is off the screen
From mines to military systems, the future of AI won’t be chatbots — it will be machines that think, move, and decide in the physical world. Jeremy and Henrik reflect on how that shift raises the bar for builders, leaders, and the technology itself.

Applied Intuition: http://applied.co/
LinkedIn: linkedin.com/Applied
X: https://x.com/Applied

00:00 Intro: Safety Critical Systems
00:33 Meet the Founders of Applied Intuition
01:09 Understanding Applied Intuition's Unique Approach
03:02 The Human-Machine Teaming Concept
07:26 Challenges in Autonomous Driving
16:39 AI in Industrial Applications
28:27 Future of Fighter Jets and AI
29:50 AI in Applied: Coding Tools and Beyond
33:16 Radical Pragmatism and AI Integration
36:03 Challenges of AI Adoption in Large Organizations
39:56 Human and Technical Challenges in AI
42:02 Innovation and Organizational Structure
48:38 Reflections on AI and Future Prospects

📜 Read the transcript for this episode: Transcript of You Can’t Vibe Code a 100-Ton Truck: Inside Applied Intuition’s Approach to Safety-Critical AI

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How IBM Used AI to Cut 40% of HR Operating Costs and Reinvest in the Company

btp@prehype.com (Mohamad Ali, Jeremy Utley, Henrik Werdelin) — Wed, 15 Oct 2025 05:00:00 +0000

As Head of IBM Consulting, Mohamad Ali led one of the most ambitious enterprise AI transformations to date. By making IBM its own “Client Zero,” his team tested every AI solution internally before bringing it to market. The effort began with massive hackathons involving 150,000 employees, turning curiosity into capability and belief at scale.

Mohamad shares how leadership alignment, process redesign, and broad employee engagement drove $3.5 billion in cost savings and renewed growth. Jeremy and Henrik reflect on why IBM’s model may signal the next evolution of consulting — where organizations act as their own laboratories for change

Key Takeaways:

Start with Yourself: “Client Zero” Works
IBM transformed internally before advising clients, using its own systems as a testing ground. This allowed the team to validate AI tools, workflows, and cultural shifts in real conditions, creating credibility and clarity before going to market.
Transformation Needs More Than Tech
Success came from a mix of technical leadership, process redesign, and cultural momentum. AI wasn’t just layered on; it was embedded into workflows, backed by leadership buy-in, and powered by 150,000 employees who participated in company-wide hackathons.
Digital Labor Is Reshaping Business Models
IBM automated most transactional HR tasks with AI tools like AskHR, driving a 40% reduction in HR operating costs — a look at how hybrid human–AI teams transform services.
Measure and Share the Impact
Transformation became real when IBM tied outcomes to business metrics. By reporting $3.5 billion dollars in savings and tracking results with the CFO, IBM showed how to make AI adoption tangible, accountable, and visible to both employees and investors.

LinkedIn: Mohamad Ali - IBM | LinkedIn
IBM: IBM

00:00 Intro: HR Automation
00:41 Introduction of Mohamed Ali and IBM's Transformation
01:14 IBM's Enterprise Transformation
01:41 The Role of AI in IBM's Success
03:25 Rejoining IBM: A Strategic Decision
04:33 Key Components of AI Implementation
07:21 Employee Engagement and Hackathons
08:59 Technical Leadership and AI
10:37 Global Tax Optimization with AI
11:17 Scaling AI Solutions for Clients
22:00 Monetizing Digital Labor
26:50 Digital Labor and Procurement Projects
27:29 Unbundling and Economic Implications
28:44 Technological Shifts and Market Expansion
30:04 AI-Powered Business Transformations
32:22 Case Study: L'Oreal's AI Integration
39:13 HR Automation and Cost Reduction
42:09 Creative Innovations in AI Applications
43:59 Advice for Leaders on AI Integration
45:43 Final thoughts

📜 Read the transcript for this episode: Transcript of How IBM Used AI to Cut 40% of HR Operating Costs and Reinvest in the Company |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How Do You Strategize in the AI Era? - with Martin Reeves, Head of BCG’s Think Tank

btp@prehype.com (Martin Reeves, Jeremy Utley, Henrik Werdelin) — Wed, 1 Oct 2025 05:00:00 +0000

Martin Reeves has spent decades advising CEOs on how to think about strategy. As head of BCG’s Henderson Institute, he has built a career challenging leaders to balance efficiency with imagination and to prepare for the next disruptive shift.

In this conversation, Martin tells Henrik and Jeremy why AI alone will not give companies an edge and might even strip them of advantage. He unpacks the “two jobs of business”: playing the current game better than anyone else while simultaneously asking what the next game will be. He argues that AI only sharpens this paradox, forcing leaders to think faster, experiment more, and draw on human imagination in new ways.

The discussion covers the risks of over-optimization, the future of consulting, and the paradoxes of AI adoption. Along the way, Reeves explains how AI can accelerate exploration, why framing the right questions is the strategist’s most important job, and why times of disruption are when number twos become number ones or disappear altogether.

Key Takeaways:

Strategy is the double game
Long-term success means playing today’s game efficiently while also inventing tomorrow’s. Henrik and Jeremy stress how rare it is for leaders to do both, yet this is exactly what AI demands.
AI efficiency without imagination is a trap
Adopting the same tools as competitors drives efficiency but commoditizes advantage. The hosts underline that imagination and unique use are what create real differentiation.
The strategist’s edge is asking the right question
Martin highlights that strategy starts with framing the real question. Henrik and Jeremy note that questioning and cognitive diversity are crucial in the AI era.
Disruption reshuffles winners and losers
Times of change are when number twos become number ones and leaders disappear. The wrap-up emphasizes the urgency of experimenting and adapting now.
Human imagination stays essential
AI can accelerate exploration, but creativity, ethics, and originality remain uniquely human — and decisive for future leadership.

LinkedIn: Martin Reeves | LinkedIn
BCG Henderson Institute: Home - BCG Henderson Institute
Martins books: The Imagination Machine // Like: The Button That Changed the World

00:00 Intro: Two Jobs in Strategy, Today’s Game and Tomorrow’s Game
01:33 Martin Reeves and the Henderson Institute
04:02 Defining Strategy in the AI Era
05:12 AI and Human Imagination
09:20 Efficiency vs. Competitive Advantage
13:18 Organizational Design for the Future
23:09 The Paradox of Imagination in Business
33:02 Harnessing Serendipity for Innovation
35:18 Devil’s Advocacy and Meeting Optimization
36:51 Where AI Helps and Hurts Organizations
38:16 The Limits of AI Training Data
42:56 How Martin Uses AI Day to Day
47:09 What’s the Next Game for Consulting
53:15 Final Reflections

📜 Read the transcript for this episode: Transcript of How Do You Strategize in the AI Era? – with Martin Reeves, Head of BCG’s Think Tank

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack

btp@prehype.com (Adam Brotman, Andy Sack, Jeremy Utley, Henrik Werdelin) — Tue, 16 Sep 2025 05:00:00 +0000

Adam Brotman and Andy Sack sit down with Henrik and Jeremy to unpack their book AI First and the framework they have developed for leaders. They argue that AI is not just another technology wave but a leadership reset that demands new playbooks, new structures and new ways of thinking.

They explain why AI should be seen as an augmentation of human intelligence, an “Ironman suit” for leaders, and how mindset, experimentation and governance are essential to adoption. The conversation also explores organizational redesign, the role of executives in fostering AI literacy and the urgency of adapting quickly as the technology advances.

This episode offers a practical and forward-looking discussion on how leaders can integrate AI across their organizations, build cultures of experimentation and future-proof their businesses in a rapidly changing landscape.

Key Takeaways:

AI is a leadership reset, not just a technology shift.
Adam and Andy argue that AI demands a new playbook for leaders. It is not simply another tool, like mobile or digital before it, but a force that changes how companies are structured, how decisions are made, and how leaders must think about competition.
AI should be treated as a co-intelligence tool — an “Ironman suit” for leaders.
Instead of replacing humans, AI augments their capabilities. Leaders who embrace AI can make smarter, faster decisions and guide their organizations more effectively. The metaphor of the Ironman suit captures this idea of augmentation rather than substitution.
Culture and experimentation matter more than the tools.
Mindset, governance, and a willingness to experiment are the foundations of becoming AI-first. Adam and Andy stress that companies need structures like AI councils, experimentation frameworks, and a culture that celebrates rapid prototyping in order to integrate AI across the organization.
The urgency is real: companies that delay will fall behind.
Jeremy and Henrik underline this in their closing reflections — businesses cannot treat AI as optional or wait for perfect clarity. The pace of change is accelerating, and organizations that don’t engage now risk losing ground permanently, while those that act can reinvent themselves and secure long-term advantage.

Forum3: Digital Strategy for the AI Era | Forum3
AI First book: AI First Book | Forum3
Andy LinkedIn: Andy Sack | LinkedIn
Adam LinkedIn: Adam Brotman | LinkedIn

00:00 Intro: The Urgency of AI
00:19 Meet the Authors & The Premise of AI First
03:43 Defining an AI-Forward Leader
05:02 Adoption, Resistance & the AI Wake-Up Call
08:01 Why Mindset Matters More Than Tools
09:39 Experimentation, Governance & AI Culture
14:09 Re-architecting Organizations for AI
28:42 Balancing Innovation and Safety
35:45 The Evolution of AI Safety
37:46 Open Source vs. Closed Source Debate
40:07 AI’s Role in Organizational Agility
41:32 Human Augmentation & Co-Intelligence
42:34 The Future of AI and Autonomous Agents
46:14 Prototyping, Vibe Coding & Rapid Innovation
54:02 The Future of Organizational Design & Final Reflections

📜 Read the transcript for this episode: Transcript of The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI

btp@prehype.com (Henrik Werdelin, Nicholas Thorne, Jeremy Utley) — Tue, 2 Sep 2025 05:00:00 +0000

In a shift from the usual format, Henrik Werdelin steps into the guest seat—alongside Nicholas Thorne—for a live conversation with Jeremy Utley about their new book Me, My Customer, and AI. They explore what it takes for entrepreneurs to compete in the age of AI — from redefining resourcefulness to thinking like founders, even inside a job.

The discussion dives into the book’s central frameworks, including the Five Ps (powers, passions, possessions, positions, and potentials) and the “it sucks that…” approach to identifying real problems worth solving. Along the way, they reflect on how AI is changing the leap from idea to execution, why more people may need to think entrepreneurially, and the shift from operating to orchestrating.

They also share lessons from the writing process itself—how they tried to use AI, where it fell short, and why Me, My Customer, and AI ends when it does.

This episode isn’t just about launching a book. It’s about rediscovering agency, and the questions we all need to ask when starting something new.

Key Takeaways:

This isn’t a book about AI—it’s a book about you.
Henrik and Nicholas share how the real questions emerging from AI are deeply human ones. The book focuses first on self-understanding, then on the customer, with AI as the third piece—not the center.
The Five Ps framework helps you figure out what to build—and why.
Powers, passions, possessions, positions, and potentials offer a structured way to explore personal founder-market fit. It’s a tool for generating ideas, but also for stress-testing them.
Real problems often hide in plain sight—it just sucks that no one’s solved them.
Using the phrase “it sucks that…” makes it easier to spot problems worth solving. It’s simple, emotional, and sharp enough to cut through vague ideas and find what really matters to people.
Entrepreneurial thinking isn’t just for founders anymore.
In a world shaped by AI agents and fluid roles, more people will need to act like entrepreneurs—taking initiative, connecting dots, and orchestrating rather than operating.

Book site: Me, My Customer and AI - The New Rules of Entrepreneurship
Buy the book: Amazon.com: Me, My Customer, and AI: The New Rules of Entrepreneurship
Audos: Audos
Audos Instagram: Direct • Instagram
Nicholas LinkedIn: Nicholas Thorne | LinkedIn

00:00 Intro: The Human Questions Behind AI
00:37 Personal Reflections on AI
01:26 The Book’s Unique Perspective
02:55 AI and Human Resourcefulness
05:46 Entrepreneurship in the AI Era
13:05 The Five Ps Framework
23:53 Identifying Real Problems
25:39 Why Identifying and Reframing Problems Matters
26:27 The Concept of “It Sucks That”
27:23 Historical Context and Practical Applications
28:22 The Role of Language in Problem-Solving
29:43 AI’s Influence on Writing and Creativity
31:47 Challenges and Limitations of AI in Writing
35:38 The Future of AI in Creative Processes
43:30 Entrepreneurial Skills for the Modern Era
48:26 Audience Interaction and Final Thoughts

📜 Read the transcript for this episode: Transcript of How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI

btp@prehype.com (Wade Foster, Henrik Werdelin, Jeremy Utley) — Tue, 19 Aug 2025 05:00:00 +0000

Wade Foster, co-founder and CEO of Zapier, joins Henrik and Jeremy to talk about how AI is changing the company from the inside out. He shares the moment Zapier declared a “code red” on AI and the steps they took to turn urgency into action — encouraging more experiments, removing tolerance for inaction, and celebrating wins along the way.

Wade discusses his own AI use cases, the importance of internal examples in driving adoption, and why duplication of efforts can speed up learning. He reflects on the leadership challenge of guiding a 14-year-old company through cultural transformation, balancing productivity gains with employee well-being, and preparing for a future where AI agents work with each other.

This episode offers a clear, practical look at what it takes to embed AI into an established organization, and keep it moving forward.

Key Takeaways:

A “code red” can be a catalyst for real change.
When Zapier declared a company-wide “code red” on AI, it wasn’t just a signal. It pushed people to experiment more, act faster, and rethink established ways of working.
Culture is harder to change than technology.
The real challenge wasn’t getting the tools in place, it was getting people to use them. Zapier’s approach focused on rewarding curiosity, sharing internal examples, and removing tolerance for inaction.
Duplication can drive innovation.
Instead of centralizing all AI projects, Zapier encouraged parallel efforts. When multiple teams tackled similar problems, they often uncovered different and better solutions more quickly.
Leadership in the AI era is about speed and sustainability.
Henrik and Jeremy highlight how Wade’s approach blends urgency with care for the people doing the work. Productivity gains matter, but so does avoiding burnout and making AI adoption last.

Zapier: Zapier: Automate AI Workflows, Agents, and Apps
LinkedIn: Wade Foster | LinkedIn

00:00 Setting Company Culture: Rewards and Tolerances
00:43 The Rise of AI at Zapier
02:19 Wade's Social Media Presence
05:06 Challenges in AI Adoption
07:32 Personal Use of AI: Health Tracking
10:21 Business Applications of AI
13:34 Automating Repetitive Tasks
20:35 Voice of Customer Program
24:26 Customer Brief Generator
33:27 Code Red: Embracing AI
35:32 Subtle Encouragement and the Impact of GPT-4
36:38 Code Red: A Turning Point
36:51 Embracing AI: From Fear to Familiarity
38:13 The Journey to AI Adoption
39:11 Challenges in Organizational Change
40:41 Managing Resistance and Encouraging Experimentation
43:55 Building a Remote Culture with AI
46:29 The Future of Work and AI
48:33 Agent-to-Agent Communication
51:32 The Importance of Duplication in Innovation
56:43 Final Thoughts

📜 Read the transcript for this episode: Transcript of Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life

btp@prehype.com (Evan Ratliff, Henrik Werdelin, Jeremy Utley) — Tue, 5 Aug 2025 05:00:00 +0000

In this episode, Evan Ratliff, journalist and creator of the podcast Shell Game, shares the wild and personal story behind his experiment in AI voice cloning. What began as curiosity turned into a six-month dive into building an AI version of himself—one that could answer phone calls, conduct interviews, and even fool friends and family. From scamming the scammers to testing AI therapy, Evan walks us through what it’s like to put a synthetic version of yourself into the world and watch how people respond.

The conversation explores the uneasy collision of identity, automation, and ethics. Evan talks about the emotional reactions people had when they realized they weren’t actually talking to him, the disturbing effectiveness of AI in fraud, and the strange intimacy of hearing your own voice say things you didn’t write. He also reflects on what it means to resist optimization—not because tech can’t help, but because some parts of life aren’t meant to be outsourced.

This episode is a human story wrapped inside a technological one—about trust, loneliness, and how we navigate a world where even our voices aren’t entirely our own.

Key takeaways:

AI voice agents challenge more than trust—they challenge identity.
Evan’s experiment revealed just how disorienting it is when people hear your voice and think it’s you—only to realize it’s not. The emotional impact was real: friends felt tricked, disconnected, and in some cases, deeply lonely.
Scammers are already using AI—and they’re getting better at it.
Far from being hypothetical, AI-powered scams are already widespread and industrialized. Voice cloning isn’t just a curiosity—it’s a weapon, and we’re all potential targets. A family safe word might be your best defense.
Not everything should be optimized—and maybe that’s the point.
Evan pushes back on the idea that life should be frictionless. In the pursuit of efficiency, we risk removing the small, inconvenient interactions that actually make life meaningful—like small talk, shared confusion, and human error.
This moment feels like early social media—and we should be paying attention.
Henrik and Jeremy reflect on the eerie parallels between today’s AI boom and the rise of the social web. Back then, few anticipated the long-term impact on mental health and connection. With AI, we may be walking into similar territory—unless we ask harder questions now.

LinkedIn: Evan Ratliff | LinkedIn
Website: Evan Ratliff – Journalist
Shell Game Podcast: Shell Game | Evan Ratliff
NY Times article referred to: Nytimes/ThisMachine-madeWorldConquersOneMoreRebel

00:00 Intro: Thoughts on AI Deception
00:40 Meet Evan Ratliff: Technology, Crime, and Identity
01:13 The Shell Game Podcast: Exploring AI Voice Cloning
03:50 Challenges and Improvements in AI Voice Technology
04:57 Inspiration Behind the Voice Cloning Experiment
11:05 Practical Applications and Ethical Considerations
17:31 AI in Scamming: Risks and Realities
25:04 Protecting Yourself from AI Scams
27:49 Reflecting on Technological Change and Human Adaptation
29:59 The Reluctance to Embrace New Technology
30:36 The Dangers of Social Media
31:59 AI in Therapy and Personal Experiences
33:39 Creating an AI Agent of Yourself
38:09 The Challenges of Small Talk with AI
38:55 Personal Tech Stack and AI Usage
42:59 Balancing Efficiency and Meaningfulness
45:32 The Future of AI and Human Interaction
52:18 Concluding Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How the Chief Creative Officer of an Award-Winning Ad Agency Prompts the Perfect Pitch

btp@prehype.com (Jeff Benjamin, Henrik Werdelin, Jeremy Utley) — Tue, 22 Jul 2025 05:00:00 +0000

In this episode, Jeff Benjamin, Global CCO of Tombras, shares how AI helps him get unstuck, build confidence, and push bold ideas forward—even when self-doubt creeps in. From romcom scripts to Arby’s pitches, he shows how AI acts as a sparring partner: sharpening thinking, stress-testing ideas, and keeping momentum alive.

We get into what separates distinct from generic, why affirmation can be a trap, and how the urge to share is still at the heart of creativity. If you're chasing big ideas—or just trying to beat the blank page—this one hits home.

Key Takeaways:

Affirmation builds momentum—but can also blind you — One of AI’s biggest features is how confidently it backs you up. That “glazing” energy feels great—but if you don’t challenge it, you risk falling in love with something average. Confidence needs a counterbalance: taste.
The best prompt is a person—not a question — Jeff gets better output by asking AI to role-play voices he respects—like Don Draper or a cold war-era Olympic judge. The magic isn’t in better instructions. It’s in asking from a more interesting perspective.
Your idea is ready when it bubbles over — Jeff doesn’t go to his team with half-baked concepts. He waits until the idea is bubbling—when he can’t not share it. That moment is emotional, not procedural. AI helps him reach it faster—but the instinct to share is still deeply human.
Big ideas have width—AI helps him see the shape — For Jeff, a great idea isn’t a line—it’s a landscape. If it’s a real “big idea,” it spawns more ideas: social angles, activations, scripts. AI helps him test whether a concept has legs—or if it’s just a clever line with no room to run.

Jeff's LinkedIn: Jeff Benjamin | LinkedIn
Tombras: Tombras | Full-Service Independent Advertising Agency

00:00 Overcoming Self-Doubt in Business
00:37 Meet Jeff Benjamin: Creative Leader at Tombras
00:56 The Role of AI in Creative Processes
02:24 Using AI as a Sparring Partner
04:34 Practical Examples of AI in Action
09:31 The Impact of AI on Team Dynamics
11:37 Balancing AI and Human Creativity
14:13 The Future of AI in Creative Industries
21:06 Exploring Human Skills for AI Mastery
22:09 The Art of Asking Better Questions
22:40 AI as a Creative Partner
24:41 The Excitement of Sharing Ideas
30:09 Generational Differences in AI Interaction
32:35 The Risk of AI Dehumanization
38:19 Concluding Thoughts

📜 Read the transcript for this episode: Transcript of How the Chief Creative Officer of an Award-Winning Ad Agency Prompts the Perfect Pitch

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Chief of Staff for the Masses: How Meta’s Joshua To Designs Wearables with AI

btp@prehype.com (Joshua To, Jeremy Utley, Henrik Werdelin) — Tue, 8 Jul 2025 05:00:00 +0000

In this episode, Joshua To, VP of Product Design at Meta, shares how AI is reshaping how—and where—we interact with technology. He walks us through Meta’s evolving approach to AR and wearables, why notifications are still the killer use case, and how AI is becoming the “brain behind empathy.”

We dig into what it means to build interfaces that understand you, why audio might be the future’s most underrated platform, and how designing for emotion changes everything—from form factor to function. Joshua also reflects on his path from launching a clothing brand to leading design at Google and Meta, and what those worlds taught him about craft, context, and human-centered systems.

This one’s for anyone designing AI into the real world—where every interface choice carries weight, and intelligence starts with listening.

Key takeaways:

Empathy Is the Real Intelligence — Joshua flips the definition of smart tech. It’s not just about outputs—it’s about understanding you. Context, tone, emotion—that’s what great AI will sense and respond to.
Design for the Moment, Not the Feed — AR’s killer use case isn’t games—it’s restraint. Joshua shares why the best AI product might just be the one that knows not to ping you. Context-aware computing is the real unlock.
Audio Is the Interface to Watch — Forget screens. The most powerful interface might be your ears. From wearables to ambient signals, Joshua explains why audio design is the next big frontier for human-centered AI.
AR Isn’t a Feature—It’s a System of Consideration — Joshua reframes augmented reality as quiet, ambient infrastructure. The real power of AR isn’t spectacle—it’s subtlety. It helps you move through the world with less friction, not more.

LinkedIn: Joshua To | LinkedIn
Website: Home - Joshua To
Meta: Meta Careers

00:00 Intro: Fixing Notifications With AI
00:54 Meet Josh: VP of Product Design at Meta
02:06 From Hoodies to Hardware: Josh's Journey
03:53 The Google Experience: From Ads to Product Management
10:37 The Evolution of Google Glass and AR
19:12 The Role of AI in Josh's Career
22:25 Designing the Future: AR, VR, and Attention Management
32:49 Contextually Aware Suggestions
33:38 Leveraging Generative AI in Design
34:52 AI's Role in Concept Art and Storyboarding
41:24 AI Tools and Model Capabilities
45:54 The Future of AI and Wearables
51:58 Reflections and Takeaways

📜 Read the transcript for this episode: Transcript of Chief of Staff for the Masses: How Meta’s Joshua To Designs Wearables with AI

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

The AI Implementation Audit: What Section’s CEO Learned in 18 Months

btp@prehype.com (Henrik Werdelin, Jeremy Utley, Greg Shove) — Tue, 24 Jun 2025 05:00:00 +0000

In this episode, Greg Shove, CEO of Section and founder of Machine and Partners, joins us for a "where are they now" follow-up—and doesn’t hold back. Greg walks through the rise of Pro AI, his new AI-powered coach, and why traditional upskilling is already obsolete.

We explore the overlooked friction points in AI adoption, from cultural taboos (“it feels like cheating”) to failed enterprise rollouts. Greg challenges the prevailing mental models and warns that the real upheaval is still ahead: business model disruption, not product disruption.

From royalty-based agents to outcome-based pricing, Greg lays out why service-heavy industries—from law firms to SaaS—are heading for a margin-crushing future. Plus: the moral responsibility of CEOs, the fallacy of lifelong learners, and why working with AI means holding onto your own judgment.

A sharp, honest look at what it really means to work smarter—not just faster—in the age of AI.

Key takeaways:

AI use is no longer optional—it's the new baseline.
Proficiency with AI tools isn’t a competitive edge anymore—it’s a basic requirement. Greg argues that “being in the AI class” is now table stakes, and organizations must rapidly close the gap between aspiration and actual adoption.
Business model disruption will hit harder than tech disruption.
Greg makes a compelling case that AI’s biggest impact won’t come from the tools themselves, but from entirely new ways of charging for value—like outcome-based pricing and AI-native service models that undercut human capital costs.
Leaders must shift from AI policies to AI manifestos.
Adoption is stalling because organizations lead with fear. Instead, Greg urges leaders to clearly message that using AI is smart, encouraged, and expected—and to model that behavior themselves.
Most people won't be lifelong learners—so give them outputs, not courses.
With Pro AI, Greg confronts a hard truth: most users don’t want to learn; they want results. AI-powered coaching that delivers outcomes—not just education—is the future of upskilling.

Linkedin: Greg Shove | LinkedIn
Website: Greg Shove | AI Strategist & Keynote Speaker for Enterprise Leaders
Section: Section | AI workforce transformation for real ROI
Machine & Partners: AI Consulting Services | Machine and Partners

00:00 Embracing AI: Changing Work Culture
00:29 Introduction: Meet Greg Shove
01:10 AI in Daily Work: Tools and Changes
03:59 Business Model Disruption: The Next Big Shift
12:45 Training and Adoption Challenges
19:14 The Future of Work: AI's Impact on Jobs
32:02 Leadership and AI: Strategies for Success
35:20 Embracing AI in the Workplace
36:51 Workflow Redesign with AI
39:39 The Role of AI Agents
40:12 Challenges in AI Adoption
45:14 Pro AI: The AI-Powered Coach
51:03 Disrupting Business Models with AI
57:52 Cognitive Offloading and AI
01:03:02 Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of The AI Implementation Audit: What Section’s CEO Learned in 18 Months

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team

btp@prehype.com (John Waldmann, Henrik Werdelin, Jeremy Utley) — Tue, 10 Jun 2025 07:22:34 +0000

In this episode, John Waldmann, CEO of Homebase, shares how the 10-year-old SaaS company blew up its roadmap and rebuilt around AI—from culture to code. He walks us through the shift from 20-page PRDs to lightning-fast demos, reclaiming product leadership, and pushing teams into their “oh shit” moment with AI.

We explore the leadership reckoning, cultural resistance, and practical playbook behind the transformation—and what it means for the future of SaaS, small businesses, and human-centered AI. If you're leading (or bracing for) an AI shift, this one’s packed with hard-earned lessons and honest insight.

Key Takeaways:

You Can’t Wait for Buy-In—Leadership Means Pushing the Shift — John didn’t wait for excitement or alignment—he took back product leadership and forced the move toward AI. It wasn’t about consensus, it was about momentum. If you’re leading a team through this kind of shift, your job isn’t to ask for permission—it’s to create urgency before it's obvious.
Speed Over Specs — Prototypes Are the New Strategy — Homebase moved from 20-page PRDs to live demos built in hours. That switch didn’t just make shipping faster—it changed the way teams learn, think, and listen to customers. The takeaway? Stop planning in the abstract. Ship something real, now.
Culture Is the Real AI Roadblock — The hardest part of going AI-first isn’t tech—it’s trust, fear, and inertia. From engineers to support teams, John had to help people reach their “oh shit” moment with AI. That’s when change sticks. Until then, it’s just optional homework. Leaders need to make adoption inevitable.
AI Should Bring You Closer to Your Customers, Not Farther — This episode isn’t about chasing shiny tools. It’s about using AI to reduce the noise—so your team can focus more on humans, not less. For John, pragmatic AI is about freeing up time, getting closer to customer problems, and making the org feel smaller, not colder.

LinkedIn: John Waldmann | LinkedIn
Homebase: All-in-one Employee Scheduling, Time Clocks, Payroll, & More | Homebase

00:00 Introduction and Initial Reactions to AI
00:31 Meet John Waldmann and the Story of Homebase
00:53 Reinventing Homebase as an AI-First Company
01:46 From PRDs to Prototypes: Building Faster, Learning Smarter
05:02 How AI Is Reshaping the Customer Experience
09:19 Culture Shock: Resistance, Skepticism, and AI Adoption
14:03 The End of SaaS as We Know It?
19:34 Leading Through Disruption: Ownership, Urgency, and Org Design
25:12 Forcing the Shift: Getting Teams to Embrace AI
27:50 Hiring the Unemployed—and Other Nontraditional Talent Bets
28:56 Curiosity > Credentials: What to Look for in AI-Ready Teams
31:57 New Expectations, OKRs, and Holding Teams Accountable
37:10 Serving Small Businesses Better with AI
44:52 Final Thoughts: Team Dynamics, Founder Risk, and What’s Next

📜 Read the transcript for this episode: Transcript of Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Why HR not CTOs Will Lead AI Augmentation - with Joshua Wöhle

btp@prehype.com (Joshua Wöhle, Jeremy Utley, Henrik Werdelin) — Tue, 27 May 2025 05:00:00 +0000

In this episode, Joshua Wöhle, co-founder and CEO of Mindstone, shares how AI can go beyond automation to truly augment thinking, strategy, and workflows. He walks us through the personal rituals and frameworks he uses to spot high-leverage opportunities, and why iteration—not speed—is the real unlock.

We explore how non-technical teams can build custom tools without code, why HR is the real AI driver in most orgs, and how the shift from SaaS to tailored internal solutions is reshaping the future of work. Packed with practical insights for anyone ready to move beyond the buzzwords and into real AI-powered productivity.

Key Takeaways:

AI’s Real Value: Augmentation Over Automation — Joshua explains why the biggest win with AI isn’t cutting tasks—it's using AI to amplify your thinking. If you’re only automating, you’re missing out on AI as a creative and strategic partner.
Crack the Code on the "Utility Threshold" — AI should save you time or improve outcomes. If it doesn’t, you haven’t hit the utility threshold yet. Joshua shares how to spot when AI becomes truly useful—and how small tweaks can unlock massive gains.
Why You Should Build, Not Buy (No Coding Needed) — Forget pricey SaaS tools. Joshua reveals how anyone—yes, even non-tech teams—can quickly build custom AI solutions that fit their workflow, saving time, money, and boosting flexibility.
HR: The Unexpected Hero of AI Adoption — It’s not your CTO driving AI success—it’s HR. Joshua makes the case for why empowering people, not just deploying tech, is key to creating AI-augmented teams that thrive in the future of work.

LinkedIn: Joshua Wöhle | LinkedIn
Mindstone: Mindstone - Empower Your Team with Practical AI Skills

00:00 Introduction to Joshua Wöhle and Mindstone
01:10 Personal Practices for Automation
02:35 Early Wins in AI Automation
11:23 Levels of AI Proficiency
14:59 Utility Threshold in AI
24:51 AI in Organizational Structures
33:21 Introduction to the Early Space and AI Integration
33:45 Joshua's Entrepreneurial Journey and AI Augmentation
34:37 Challenges and Breakthroughs with AI
35:32 The Evolution of Building with Generative AI
37:56 The Future of SaaS and Internal Development
40:34 Practical Examples of AI Implementation
50:14 The Importance of Iteration and High-Value Tasks
54:56 Concluding Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Why HR not CTOs Will Lead AI Augmentation - with Joshua Wöhle |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

What AI Can't Replace - How The Atlantic Deals with Disruption

btp@prehype.com (Nicholas Thompson, Henrik Werdelin, Jeremy Utley) — Tue, 13 May 2025 05:00:00 +0000

In this episode, Nicholas Thompson, CEO of The Atlantic, shares a personal and expansive look at how AI is reshaping creativity, leadership, and human connection. From using ChatGPT in marathon training to rethinking journalism in the age of agents, Nicholas explores AI not just as a tool—but as a thought partner.

We dive into cognitive offloading vs. augmentation, the ethics of AI-generated content, and why preserving “unwired” intelligence still matters. He also reflects on leading through disruption, building analog habits, and fostering team-wide experimentation. A rich conversation on staying human in an increasingly automated world.

Key Takeaways:

Your “unwired” intelligence is your AI superpower — The more human skills you build—like deep focus, emotional presence, and analog thinking—the better you’ll be at wielding AI. Thompson argues that cultivating these unwired abilities isn’t just about staying grounded—it’s about unlocking the full potential of the tools.
Don’t fight the storm—gear up and adapt — AI is already transforming media and creative industries. Thompson compares it to a coming storm: you can’t stop it by yelling at the clouds. Instead, embrace it, understand it deeply, and make strategic decisions based on where it’s heading.
Leadership means showing, not just telling — As a CEO navigating disruption, Thompson doesn’t just advocate for AI exploration—he models it. From training staff on GPTs to walking the halls and testing ideas live, he treats leadership as a practice of visible experimentation and continuous learning.
AI relationships can’t replace real connection—but they can confuse it — Whether it's logging meals with a bot or losing a personalized Enneagram coach to a reset, Thompson highlights the emotional pull of AI and the dangers of relying on digital companions over human ones. Staying socially connected, especially through “third spaces,” is more important than ever.

LinkedIn: Nicholas Thompson | LinkedIn
The Atlantic: World Edition - The Atlantic
Website: Home - Nicholas Thompson
X: nxthompson (@nxthompson)
Strava: Cycling & Biking App - Tracker, Trails, Training & More | Strava
Caitlin Flanagan – Sex Without Women: Article:SexWithoutWomen-TheAtlantic

00:00 Introduction to Nicholas Thompson
00:11 Navigating the Information Overload
01:10 Daily Tech Insights and Tools
02:10 Using AI for Content Creation
04:39 AI as a Personal Trainer
08:02 Emotional Connections with AI
12:12 The Risks of AI Relationships
16:17 Preparing for AGI and Cognitive Offloading
30:26 AI's Impact on Leadership
31:10 Navigating AI Competitors
32:01 Internal AI Strategies
32:49 Ethical Considerations in AI Usage
34:07 AI in Journalism and Writing
36:32 Practical AI Applications
40:27 Balancing AI and Human Skills
49:27 Future of AI in Media
53:50 Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of What AI Can't Replace – How The Atlantic Deals with Disruption |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Prompting for Originality: How Devin McNulty Is AI-Enabling His Workshop Business

btp@prehype.com (Devin McNulty, Henrik Werdelin, Jeremy Utley) — Tue, 29 Apr 2025 05:00:00 +0000

In this episode, Devin McNulty, founder of Funmentum Labs and creator of Funware, shares how he’s turning fun into a serious engine for creative work. After 15 years of running workshops for Fortune 500s, Devin built an AI-powered facilitation tool that helps hybrid teams generate better ideas—without needing a pro in the room.

We explore how he treats AI like a co-facilitator, not a thought partner, and what it means to “pre-train” AI the way you'd brief a human. Devin also unpacks how to turn creative intuition into scalable software—and why levity, timing, and rough ideas can unlock big breakthroughs. A smart listen for anyone building tools, workshops, or teams that need to think more boldly.

Key Takeaways:

Fun Is a Strategic Tool—Not a Distraction – Devin challenges the assumption that “fun” and “serious work” are at odds. His facilitation method uses play to unlock alignment, compress timelines, and spark better ideas—especially in rooms that normally resist creative approaches.
AI Can Facilitate, Not Just Assist – Most teams use AI as a solo tool or sidekick. Devin flips the script—designing AI to act like a group facilitator. Funware injects prompts, rephrases challenges, and even drops well-timed bad ideas to shift group dynamics and drive progress.
Pre-training Your AI Is Like Prepping a Human Teammate – One of Devin’s biggest insights: treat your AI agents like collaborators. Build them with clear intent, layer in prompting strategy, and fine-tune them for the moment they’ll be used—just like you’d brief a co-facilitator before a workshop.
Productizing Yourself Is the New Playbook – Devin’s journey is a case study in AI-first entrepreneurship—turning deep craft into software. His advice? Start with your workflow, atomize it into repeatable components, and build tools that deliver value with the push of a button.

Website: Funmentum™ Labs
LinkedIn: Devin McNulty | LinkedIn

00:00 Intro to Funmentum Labs & Funware
00:38 Why Fun Is a Powerful Work Strategy
01:41 Overcoming Skepticism in Serious Workplaces
02:27 Techniques to Engage Resistant Teams
06:32 Can AI Be Funny? Humor in Corporate Settings
08:03 How Funware Uses AI to Drive Group Creativity
11:43 Automating Workshops with AI-Powered Prompts
14:04 Devin’s Path from Facilitator to AI Builder
16:21 Advanced Prompting Techniques in Funware
28:34 Creative Prompting: Logos, Personas & Play
30:04 Exercises to Push Beyond Obvious Ideas
31:35 How AI Unlocks Group Innovation
36:55 Pre-Training AI for Better Collaboration
43:35 Using AI as Muse, Challenger & Focuser
48:46 Final Thoughts

📜 Read the transcript for this episode: Transcript of Prompting for Originality: How Devin McNulty Is AI-Enabling His Workshop Business |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How Mihir Shukla Is Reimagining Work With 300 Million AI Agents (and Counting)

btp@prehype.com (Mihir Shukla, Henrik Werdelin, Jeremy Utley) — Tue, 15 Apr 2025 05:00:00 +0000

In this episode, Mihir Shukla, CEO and Chairman of Automation Anywhere, shares how he’s building an autonomous enterprise—where AI doesn’t just assist work, but performs it. With over 300 million AI agents in action, Mihir argues the future of work is already here.

We dive into how Automation Anywhere automates everything from tax to customer service, how to spot high-impact use cases, and why culture—not tech—is the biggest blocker. Mihir also zooms out to explore the global productivity crisis, the shrinking workforce, and the moral imperative to upskill at scale. A powerful episode on what work can look like when AI is truly embedded.

Key Takeaways:

Don’t Wait for the Future of Work—Build It - Mihir’s team is already running 300 million AI agents across global enterprises. From automating 90% of tax operations to generating CEO-ready briefings on the fly, he shows how much of today’s work can be autonomous—and how fast it’s scaling.
Stalled Productivity? AI Is the Only Way Through - Despite $40 trillion in global IT spend, productivity hasn’t improved since 2008—and now the workforce is shrinking. Mihir argues that doubling productivity isn’t a moonshot—it’s an economic necessity, and AI is our best shot.
Change Doesn’t Come from the Top—It Starts with Teams - Transformation doesn’t begin in the boardroom. Mihir shares how just 2 out of 10 employees experimenting with AI can ignite org-wide momentum—if they’re given ambitious goals, proper training, and permission to lead.
Upskill the World, One Community at a Time - From the Mississippi Delta to Nepal, Mihir’s upskilling efforts prove that AI fluency doesn’t require a degree—just access. With the right training, someone flipping burgers can land a $120K AI job in three months. Talent is everywhere. Opportunity isn’t.

LinkedIn: Mihir Shukla | LinkedIn
Automation Anywhere: The Leading Agentic Process Automation System | Automation Anywhere

00:00 Introduction to Mihir Shukla & Automation Anywhere
01:20 Vision for Autonomous Enterprises
03:03 Reimagining Work Processes
04:17 Principles of Automation
06:12 Challenges and Solutions in AI Adoption
09:15 The Importance of AI in Modern Workplaces
21:31 Studying and Rethinking Work
26:55 The Challenge of Adapting to AI-Powered Workflows
27:55 The Impact of AI on Task Management
31:24 AI in Customer Service and HR Operations
33:03 The Strategic Value of AI in Finance
37:30 The Social Impact of AI and Upskilling Initiatives
40:40 Final Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of How Mihir Shukla Is Reimagining Work With 300 Million AI Agents (and Counting) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

btp@prehype.com (Eric Porres, Jeremy Utley, Henrik Werdelin) — Thu, 3 Apr 2025 05:00:00 +0000

In this episode, Eric Porres, Global Head of AI at Logitech, shares how he’s working to turn a 7,000-person company into an AI-fluent organization. From running a GenAI survey to personally training 800+ colleagues in his first 100 days, Eric lays out the foundations of a practical, human-centered AI strategy.

He discusses building a culture of “augmented intelligence” through habits, champions, and clear frameworks—like prompt refinement, long-form instructions, and task-focused design. Looking ahead, Eric explores the rise of agentic AI, internal tools, and how to measure impact beyond usage metrics. A must-listen for anyone driving meaningful AI adoption at scale.

Key Takeaways:

AI Fluency Starts with Behaviour, Not Just Tools – Eric’s approach isn’t about pushing more AI - t’s about teaching people how to think differently. From measuring conversation depth to rewriting prompt habits, Logitech is focused on real behavioural change.
Train 800, Influence 7,000 – Before becoming Head of AI, Eric trained 800+ colleagues himself. That grassroots effort - combined with identifying “quiet champions” across teams- created the internal momentum for company-wide transformation.
Build the Right Interface, Not Just the Right Model – A powerful insight: it’s not which model you use, it’s how people interact with it. Logitech prioritized intuitive, user-friendly AI experiences to meet employees where they work.
From Individual Fluency to Agentic Teams – Looking ahead, Eric envisions a world where employees work alongside custom AI agents. The future isn’t just prompt mastery - it’s knowing what to delegate, what to own, and how to manage an AI-augmented team.

LinkedIn: Eric Porres | LinkedIn
Logitech: logitech.com/
Eric's website: Porres
Psychedelic GPT: Trippin' The Chat Fantastic
These screenshots showcase how Eric Porres organizes AI research using NotebookLM, as discussed in the episode.
NotebookLM Dashboard: NotebookLM Dashboard - Eric Porres
NotebookLM Research: NotebookLM Research - March 9-15, 2025

00:00 Intro to Eric Porres
00:46 What the First 100 Days Look Like as Head of AI
01:51 Measuring AI Adoption: Surveys, Usage & Quality
05:34 Training 800 Colleagues: How Eric Taught AI Mastery
19:50 From Side Role to Head of AI: Eric’s Transition Story
23:02 Scaling AI Across Teams: Tools, Access & Equity
28:56 Choosing the Right Model for the Right Job
30:28 Measuring Success: NPS, Feedback, and Real Usage
32:05 The Rise of AI Champions and Teaching as Proof of Mastery
34:31 Beyond Fluency: Preparing for the Agentic Future
36:45 Atomizing Workflows: Making AI Work for You
39:10 AI in Sales & Customer Service: The Agent Use Case
43:26 Personal Knowledge Bases and AI-Augmented Thinking
50:49 Final Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos

btp@prehype.com (Blair Vermette, Jeremy Utley, Henrik Werdelin) — Tue, 18 Mar 2025 05:00:00 +0000

In this episode, Blair Vermette, founder of Rabbit Hole, shares his journey from traditional TV production to becoming a pioneer in AI-powered storytelling. Once frustrated by the rise of AI in creative work, Blair chose to lean in—leading to the creation of Floral, a viral Adidas spec ad that transformed his career.

He talks about scaling his creative studio, navigating the chaos of AI-generated content, and how his editing background gave him a competitive edge. Blair also breaks down his “break the spine” storytelling philosophy, the balance between curation and creation, and the enduring role of human instinct in an increasingly AI-shaped creative world.

Key Takeaways:

Curation is as Vital as Creation – AI doesn’t replace creativity; it enhances it. Blair emphasizes that knowing how to curate and refine AI-generated content is just as important as generating it.
Spec Ads Can Open Doors – Blair’s Adidas Floral campaign proved that self-initiated projects can be career-defining, attracting industry attention and unlocking new opportunities.
Instinct and Storytelling Still Matter – While AI can generate stunning visuals, human intuition, taste, and storytelling structure remain irreplaceable in making content truly compelling.
Adapting to AI is Crucial for Creatives – AI is reshaping creative industries, and those who embrace experimentation and evolve their skill sets will be best positioned for success.
Breaking the Spine Unlocks Originality – Blair challenges traditional storytelling structures by disrupting linear narratives, starting in unexpected places, and reshaping story arcs to keep audiences engaged.

Adidas Spec Ad: BlairVermette/AdidasAd
Blair's Instagram: Blair Vermette (@_blairvermette) •
Rabbithole: RABBITHOLE | creative studio
LinkedIn: (10) Blair Vermette | LinkedIn

00:00 Introduction to Blair and Rabbit Hole
00:25 Blair's Journey into Generative AI
01:53 The Impact of Generative AI on Creativity
04:35 Creating 'My Name is Gary'
07:51 The Cost and Constraints of Traditional Animation
14:38 The Making of the Adidas Spec Ad
19:02 The Viral Success and Its Aftermath
24:08 Scaling Up to Meet Demand
27:20 The Dilemma of Building a Team
28:55 The Importance of Instinct and Originality
29:48 Professionalism in Creative Work
30:16 Leveraging AI in Storytelling
34:50 The Value of Obsession and Specificity
36:02 Entrepreneurial Ideas for Creative Growth
44:02 Breaking the Story Spine
48:18 Navigating the AI Transition
50:58 Final Reflections and Encouragement

📜 Read the transcript for this episode: Transcript of How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography

btp@prehype.com (Boris Eldagsen, Jeremy Utley, Henrik Werdelin) — Wed, 12 Mar 2025 05:00:00 +0000

Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images.
He explores the fundamental differences between photography and AI-generated art, why clear definitions matter in creative competitions, and how AI unlocks new dimensions of artistic freedom. The conversation dives deep into the philosophical and technical aspects of AI-generated images, the role of surprise in the creative process, and what the future holds for photography in the age of AI.
If you've ever wondered where art and AI collide—or how to embrace the unexpected in your creative work—this episode is for you.

Key Takeaways:

AI expands artistic freedom, not replaces artists – AI removes physical limitations, allowing artists to create purely from imagination. But vision, composition, and storytelling remain essential—great art is still shaped by human experience.
Surprise fuels creativity – Whether capturing an unexpected moment in street photography or experimenting with AI-generated images, Boris believes that embracing the unpredictable is key to artistic innovation.
AI isn’t photography—it needs its own category – Boris argues that AI-generated images aren’t made with light and shouldn’t compete in photography contests. Instead, he calls for a new category—promptography—to recognize AI’s distinct creative process.

Website: boris eldagsen | photo & video art berlin
Instagram: Photomedia & AI Artist (@boriseldagsen)

00:00 Introduction to the Special Episode
00:41 Meet Boris Eldagsen: The AI Photographer
01:07 The Sony World Photography Awards Controversy
05:20 Defining Photography in the Age of AI
07:39 The Art of Promptography
12:10 Boris's Creative Process and Workflow
19:30 The Future of Photography and AI
30:53 Tips for Aspiring Promptographers
38:51 Exploring AI Tools and Techniques
41:29 Conclusion and Reflections

📜 Read the transcript for this episode: Transcript of BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek

btp@prehype.com (Dr. Joan Palmiter Bajorek, Jeremy Utley, Henrik Werdelin) — Wed, 5 Mar 2025 06:00:00 +0000

AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income.
She breaks down how to build a strong personal brand, expand your network, and stay financially secure in an AI-driven world. We also explore AI’s impact on job searches, gender bias, and the balance between automation and authenticity.
Whether you want to pivot into AI, strengthen your career, or make smarter financial moves, this episode offers valuable, actionable strategies to help you navigate the future.

Key Takeaways:

Optimize for AI Search – Treat your online presence like SEO for AI. Ensure your LinkedIn and personal website include the right keywords so AI-driven tools and recruiters can easily find you.
Networking Drives Career Growth – 70% of jobs come from introductions. Being proactive, following up, and offering value in professional relationships is key to unlocking new opportunities.
Financial Preparedness is a Career Advantage – Many high earners still live paycheck to paycheck. Building an emergency fund of 6–12 months helps navigate layoffs and career shifts with confidence.
AI Can Enhance, but Authenticity Wins – AI-generated headshots and tools can refine your brand, but people connect with realness. Finding a balance between AI optimization and human authenticity is essential.

Joan's HBR article: Voice Recognition Still Has Significant Race and Gender Biases
Joan's LinkedIn: (23) Dr. Joan Palmiter Bajorek | LinkedIn
Joan's Website: Dr. Joan Palmiter Bajorek
Your AI Roadmap: Your AI Roadmap

00:00 Introduction and Background
00:22 The AI Roadmap Book
01:54 Key Actions to Future-Proof Your Career
03:01 Building an Emergency Fund
05:44 Leveraging AI for Financial Planning
07:36 Networking Strategies
10:59 Personal Branding with AI
14:11 The Human Element in AI
19:51 Effective AI Prompting Techniques
20:29 AI's Influence on Job Matching
22:21 Using AI for Personal and Professional Tasks
22:59 Choosing the Right AI Tool
25:08 The Future of AI and Human Collaboration
26:16 Balancing Career, Money, and Joy
28:00 Gender Bias in AI
32:30 Conclusion and Final Thoughts

📜 Read the transcript for this episode: Transcript of Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship

btp@prehype.com (Jeremy Utley, Henrik Werdelin, Nicholas Thorne) — Tue, 18 Feb 2025 06:00:00 +0000

In this episode, Nicholas Thorne, co-founder of Audos, shares his mission to help a million entrepreneurs build sustainable, AI-powered businesses. He introduces the concept of the “Donkey Corn,” breaks down the Five P’s framework for spotting opportunity, and explains why AI makes entrepreneurship more accessible—and more urgent—than ever.

Nicholas also explores how to build with authenticity, leverage relationship capital, and align passion with purpose. This episode is full of tactical insights for anyone ready to turn ideas into action in the age of generative AI.

Key Takeaways:

AI Makes Entrepreneurship Essential – Nicholas highlights how AI-driven job displacement is reshaping traditional career paths, making entrepreneurship a necessary and forward-thinking choice.
The ‘Donkey Corn’ Model – Learn about this innovative, sustainable business model powered by AI that helps entrepreneurs scale effectively.
Relationship Capital is Key – Authentic connections and leveraging networks are fundamental to building successful ventures and understanding customer needs.
The Five P’s Framework – A simple but powerful tool for identifying market opportunities by focusing on customer pain points and aligning them with viable solutions.
Start Small, Scale Strategically – Nicholas emphasizes the value of beginning with manageable AI applications and iterating over time to create big, scalable impact.

Audos Instagram: Direct • Instagram
Audos Website: Audos - Co Pilot for Entrepreneurs
Audos Mail: ep@audomail.com
Audos Mate: Mate.Audos

00:00 Meet Nicholas Thorne: Co-Founder of Audos
01:06 The Mission of Audos: Empowering Entrepreneurs in an AI-Driven World
02:21 The Future of Work: Why AI Is Essential for Entrepreneurs
05:09 Real-Life Success Stories: The Donkey Corns Explained
09:40 The PreHype Journey: Building Entrepreneurial Expertise
22:24 The 5P Framework: Identifying Your Ideal Customer
31:56 Visceral Language and AI: The Power of Words in Business
33:05 AI’s Role in Business: Consolidating and Simplifying Language
34:14 Problem Reframing: How AI Assists in Tackling Big Challenges
36:27 Generative AI in Action: Early Experiments and Insights
40:48 The Inkling Slot Machine: Sparking Innovation with AI
45:12 Authenticity in AI-Driven Businesses: Why It’s Crucial
56:38 Final Reflections and Actionable Insights

📜 Read the transcript for this episode:Transcript of How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Why your organization needs to embrace AI—Or get left behind, with Brad Anderson

btp@prehype.com (Brad Anderson, Jeremy Utley, Henrik Werdelin) — Wed, 5 Feb 2025 06:00:00 +0000

In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft exec, shares how AI is transforming how businesses operate—from internal culture to customer experience. He reflects on Microsoft’s shift from a “know-it-all” to a “learn-it-all” mindset, and how that same curiosity is driving change at Qualtrics.

From analyzing unstructured feedback to running AI summits and hackathons, Brad offers real-world stories on embedding AI into daily workflows and upskilling teams at scale. A must-listen for leaders navigating transformation in the age of AI.

Key Takeaways:

Learn-it-all beats know-it-all – Brad Anderson highlights how adopting a learn-it-all mindset, inspired by Satya Nadella, drives cultural and organizational transformation.
AI adoption starts with action – Every individual in a company must engage with AI daily to foster understanding and integration.
Innovation requires safe spaces – Creating environments for AI experimentation, such as hackathons and playgrounds, is essential for encouraging adoption and upskilling teams.
You get what you measure – Brad emphasizes the importance of tracking AI engagement metrics to identify areas for improvement and sustain momentum.
AI will redefine organizations – From generative AI to synthetic data, Brad explores how AI fundamentally transforms how businesses operate and serve their customers.

Qualtrics' website: Qualtrics XM: The Leading Experience Management Software
Claude.ai: Claude
NotebookLM: Google NotebookLM | Note Taking & Research Assistant Powered by AI
ChatGPT: ChatGPT

00:00 Introduction to Qualtrics and Brad Anderson
00:21 From Surveys to AI: The Evolution of Qualtrics
01:41 Lessons from Satya Nadella
03:48 Building a Customer-Centric Culture
06:51 Adopting AI in Business
13:29 Upskilling for AI Integration
22:15 Organizing for Innovation
27:13 AI Summits and Hackathons at Qualtrics
36:42 ChatGPT Obsession
37:19 Notebook LM and Team Alignment
38:57 Innovation and Unexpected Wins
40:42 Using AI in Negotiations
44:18 The Future of AI and Large Language Models
45:25 Driving AI Adoption
48:47 The Rapid Growth ofAI
56:42 AI-Powered Surveys at Qualtrics
01:01:13 Generative AI and Feedback Mechanisms
01:05:54 Wrap-Up and Key Takeaways

📜 Read the transcript for this episode: Transcript of Why your organization needs to embrace AI—Or get left behind, with Brad Anderson |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring

btp@prehype.com (Anvisha Pai, Jeremy Utley, Henrik Werdelin) — Tue, 21 Jan 2025 06:00:00 +0000

Anvisha Pai, founder of Dover, takes us inside how her team is using generative AI to transform recruiting—automating everything from job descriptions to candidate outreach for over 500 companies. She shares lessons from her early AI experiments at MIT, and how building a fail-fast culture has helped Dover stay ahead of the curve.

We dive into how her team turns quick AI tests into scalable wins, and how a culture of curiosity fuels long-term innovation. Whether you're scaling a startup or exploring AI’s role in team workflows, this episode offers actionable advice for thriving in an AI-powered future.

Key Takeaways

Early AI Adoption – Anvisha shares how Dover leveraged GPT-3 for tasks like job description writing and email automation, overcoming early limitations through iteration.
Fail-Fast Culture – Building a culture that encourages experimentation without fear of failure is key to driving innovation.
Empowering Teams – Dover prioritizes self-starters and provides resources to help non-technical staff engage with AI.
Iterative Product Development – The team emphasizes solving real customer problems manually before building scalable AI-powered solutions.
Staying Informed – Anvisha stresses the importance of habits like following industry leaders and experimenting with new tools to stay competitive in a rapidly changing field.

Dover's Website: Best Hiring & Recruiting Software for Startups with Free ATS | Dover

00:00 Introduction to Anvisha and Dover
00:14 Early Fascination with AI
00:29 First Experiences with AI
03:05 Founding Dover and Co-Founders
04:00 Early Challenges and Iterations
04:49 Exploring AI Applications at Dover
06:34 Impact of AI on Recruiting
07:25 Developing AI Tools and Products
09:10 Company Culture and Innovation
16:20 Staying Abreast of AI Developments
30:38 Leadership and Management
33:23 Conclusion and Reflections

📜 Read the transcript for this episode: Transcript of Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel

btp@prehype.com (Brice Challamel, Henrik Werdelin, Jeremy Utley) — Tue, 7 Jan 2025 06:04:06 +0000

In this episode, Brice Challamel, Head of AI Products and Platforms at Moderna, pulls back the curtain on how AI is transforming not just workflows but entire organizational cultures. Brice introduces the concept of the AI "catalyst" - a role focused on accelerating safe, effective change - while sharing practical strategies for fostering widespread AI adoption.
Drawing on examples from his leadership at Moderna, Brice explains why it's reckless not to integrate AI into your processes, how to avoid outdated approaches (what he calls "Fred-like behavior") that hold organizations back, and why every individual in a company should think of themselves as a five-person team, augmented by AI.
This episode is a masterclass in how to lead through change, prioritize high-impact innovation, and rethink leadership in the age of AI.

Key Takeaways:

Catalysts drive AI transformation – Learn how Brice's 'catalyst' approach sparks cultural and technological shifts in organizations.
AI champions fuel innovation – Discover how Moderna’s Generative AI Champions Team amplifies AI adoption and engagement.
Augment, don’t replace – Brice explains why the goal is not to replace humans but to enhance their capabilities.
Outdated habits are out – Embrace modern tools and innovative methodologies to stay ahead.
Start with ‘Why’ – Understand the importance of anchoring AI initiatives to purpose-driven objectives for lasting success.

Moderna's website: Pioneering mRNA technology - Moderna

00:00 Introduction to Brice Challamel and His Role at Moderna
00:45 What It Means to Be an AI Catalyst
02:30 Leadership in the AI Era: Moving Beyond Traditional Hierarchies
06:10 Avoiding "Fred-like Behavior" in a Modern Workplace
10:20 Augmenting Human Potential: The Five-Person AI Team
14:50 How Moderna Manages 700+ GPTs Safely and Efficiently
20:30 Democratizing AI: Why It's a Utility for Every Employee
27:15 Using AI to Transform Personal and Professional Growth
32:40 Frameworks for Incident Management in AI Integration
39:15 AI’s Role in Healthcare, Radiology, and Beyond
43:30 The Generative AI Champions Team: GCAT in Action
50:00 The Future of Work: Collaboration and Culture with AI
01:03:27 Reflections on AI Adoption and Leadership Insights

📜 Read the transcript for this episode: Transcript of How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How You Can Leverage AI for Big Decisions - Insights from Geoff Woods

btp@prehype.com (Geoff Woods, Henrik Werdelin, Jeremy Utley) — Tue, 17 Dec 2024 07:00:04 +0000

In this episode, Geoff Woods, bestselling author of The AI Driven Leader and founder of AI Leadership, reveals how leaders can leverage AI to tackle big decisions and strategic challenges. Geoff introduces a transformative mindset shift: stop asking, “How can I do this?” and start asking, “How can AI help me do this?”
Through real-world examples, he demonstrates how AI can act as a thought partner in high-stakes scenarios like debt restructuring, product innovation, and boardroom dynamics. Geoff also shares practical tips on building daily AI habits to enhance decision-making, amplify results, and spark innovative breakthroughs.
Whether you're a leader looking to rethink your approach to AI or seeking actionable strategies for smarter decision-making, this episode offers valuable insights for driving success.

Key takeaways:

Use AI as a thought partner – Shift your mindset from “How can I do this?” to “How can AI help me do this?” to unlock new levels of strategic thinking and innovation.
Prioritize high-impact challenges – Leverage AI for complex, high-value tasks like debt restructuring, product development, and strategic decision-making.
Develop daily AI habits – Engage with AI consistently to build momentum, enhance your decision-making, and achieve long-term breakthroughs.
Stay in the driver’s seat – Treat AI as a tool to enhance leadership and decision-making, ensuring that human judgment remains central to the process.

AI leadership website: Home | Aileadership
Geoff on LinkedIn: Geoff Woods | LinkedIn

00:00 Introduction to Geoff Woods and His Journey
00:27 Mindset Shift for Leaders Using Generative AI
01:19 The Power of AI as a Thought Partner
03:55 Strategic Use of Generative AI
05:22 Real-World Example: Restructuring Debt with AI
08:45 Daily AI Engagement for Business Growth
13:34 Building AI Proficiency and Overcoming Challenges
19:28 Creating and Leveraging AI Boards for Decision-Making
24:01 Insights from AI Advisory Boards
25:05 Strategic Thinking and Habit Formation
27:03 Practical Applications and Case Studies in AI Leadership
33:12 Case Study: Strategic Offsite with AI
37:48 Final Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of How You Can Leverage AI for Big Decisions – Insights from Geoff Woods |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How Peter Hollens uses AI to build a successful YouTube channel with 3m followers

btp@prehype.com (Peter Hollens, Henrik Werdelin, Jeremy Utley) — Wed, 4 Dec 2024 07:00:00 +0000

In this episode, we explore how Peter Hollens has leveraged artificial intelligence to grow his YouTube channel to over 3 million followers and sustain his success in the creator economy. Peter shares how AI tools have streamlined his production process, sparked new creative ideas, and even enhanced his ability to connect authentically with his audience. From optimizing workflows to experimenting with AI-assisted songwriting and storytelling, Peter reveals how technology has expanded his creative possibilities while staying true to his artistic voice. The episode also delves into the ethical challenges of AI, as Peter emphasizes the need for transparent practices that respect creators’ rights. This conversation is an inspiring look at how AI can amplify human creativity, helping creators scale their passions and engage with audiences in meaningful ways.

Key Takeaways:

AI fuels YouTube growth – Peter uses AI tools to streamline his production process and expand his content’s creative reach.
Authenticity drives connection – Despite AI’s capabilities, Peter emphasizes the importance of human storytelling and genuine audience engagement.
Ethics safeguard creators – Transparent AI practices and fair licensing are essential for protecting creators’ rights and sustaining trust.
AI journaling sparks ideas – Peter leverages AI-driven journaling to capture insights and refine his creative strategies, contributing to his success on YouTube.

Peter Hollens website: Peter Hollens
Youtube: Peter Hollens - YouTube

00:00 Introduction to Peter Hollens and First Impressions
01:44 Peter's Journey: From Choir to YouTube Sensation
05:56 The Creator Economy: Advising, Investing, and Building a Following
07:46 AI in Music: Exploring New Creative Frontiers
10:59 Personal Growth Through AI and Technology
15:12 Creativity and Authenticity in an AI-Driven World
29:14 Ethics and Content Licensing in AI
32:56 Reigniting Creativity and the Importance of Knowledge Sharing
37:35 The Future of Acapella and AI Innovation
42:51 Journaling and Self-Discovery with AI
51:54 Final Reflections

📜 Read the transcript for this episode: Transcript of How Peter Hollens uses AI to build a successful YouTube channel with 3m followers |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier

btp@prehype.com (Noah Brier, Jeremy Utley, Henrik Werdelin) — Tue, 19 Nov 2024 06:00:00 +0000

In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional SaaS models to bespoke software solutions, and the need for companies to capture and leverage tacit knowledge.
The discussion also covers practical applications of AI, insights from leading CMOs, and how technology is shaping the future of business. Noah explains how AI can democratize knowledge, streamline workflows, and turn unstructured data into actionable insights, positioning it as a critical tool for driving innovation.

Key Takeaways:

Start experimenting with AI now – AI’s capabilities are vast, and hands-on exploration is key.
The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon.
Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI.
AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency.

Noah Brier's blogpost on building plugins: https://newsletter.brxnd.ai/p/building-chatgpt-plugins-brxnd-dispatch

Noah on LinkedIn: https://www.linkedin.com/in/noahbrier/

00:00 - Introduction to Noah Brier
00:45 - Noah's Career Journey
01:25 - Exploring AI, New Ventures, and Transitioning from Exploration to Exploitation
03:28 - The Power of AI in Solving Problems
07:14 - The Practical Applications of AI
10:26 - Building AI-Driven Workflows
16:35 - Empowering Organizations with AI
22:20 - Hands-On with AI
31:36 - Making Tacit Knowledge Explicit
33:10 - Fun and Quirky AI Projects
35:30 - Using AI for Brand and Product Development
37:33 - Exploring New AI Tools and Techniques
39:59 - Challenges and Opportunities in AI
42:26 - The Future of SaaS and AI Integration
47:03 - Practical Applications and Prototyping
47:42 - Reflections and Future Directions
53:49 - Closing Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

btp@prehype.com (Dan Blumberg, Paige Costello, Jeremy Utley, Henrik Werdelin) — Thu, 31 Oct 2024 08:19:50 +0000

In this special episode, we begin with a conversation from Crafted featuring Paige Costello, Head of AI at Asana, on how tools like AI-generated status reports and bug triaging are eliminating busywork and unlocking creativity.

Then, Jeremy and Henrik continue the conversation with Paige—digging into user testing, model choices, and the challenge of balancing control with flexibility. With real-world examples from Asana, this episode offers practical insights into how AI is reshaping workflows, team structures, and the future role of product managers.

Key Takeaways:

Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential.
The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights.
Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight.
Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption.

For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.

00:00 Special episode intro
00:01 Crafted: Paige Costello, Head of AI at Asana
00:36 AI in Action at Asana
01:52 Challenges in AI implementation
05:01 Structuring teams for AI
08:55 AI's role in product management
14:15 Prototyping and scaling AI
15:56 Internal AI uses at Asana
18:06 AI's impact on workflows
20:32 Future skills and job roles
22:52 Customer interaction importance
25:22 PageBot and AI assistants
26:56 AI in organizational challenges
27:43 Unexpected skills in AI
29:17 Beyond the Prompt: Paige Costello
29:29 Transparency and AI in teams
34:33 Building AI products
39:10 Legal and organizational aspects
44:47 AI boosting productivity
50:23 AI's impact across industries

📜 Read the transcript for this episode: Transcript of Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion

btp@prehype.com (Diarra Bousso, Jeremy Utley, Henrik Werdelin) — Tue, 1 Oct 2024 05:00:00 +0000

In this episode, Diarra Bousso, founder of DIARRABLU, shares how she went from math teacher to fashion-tech entrepreneur—using generative AI and algorithms to create sustainable, scalable fashion while dramatically reducing textile waste.

She talks about treating AI as a creative partner, why transparency is key to growth, and how sharing her process fosters learning across her team. Diarra also lays out a bold vision for the future of fashion—where technology, tradition, and design thinking collide to challenge the industry's status quo.

DIARRABLU's website: Conscious Contemporary Lifestyle Brand – diarrablu
Diarra’s TED talk: TEDTALK – diarrablu
Diarra's website: Diarra Bousso

00:00 - Introduction to Diarra Bousso
00:40 - From Math Teacher to Fashion Designer
01:18 - Using AI to Visualize Fashion Designs
02:09 - Speeding Up the Fashion Design Process
03:34 - Fast, Sustainable Fashion with AI
05:40 - Customizing Fashion with AI Tools
07:59 - Creatives’ Resistance to AI
09:37 - AI as a Creative Amplifier
12:09 - Celebrating AI Successes in the Team
15:26 - AI as a Thought Partner for Strategy
23:11 - AI in Hiring and Operations
30:24 - Selling Designs Before They Exist
40:03 - “Leveling Up in Private”
49:33 - Teaching and Leading with AI
51:06 - Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)

btp@prehype.com (David Boyle, Jeremy Utley, Henrik Werdelin) — Wed, 18 Sep 2024 05:00:00 +0000

Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the iterative process of refining AI-generated outputs. David introduces his framework of the four P's—prep, prompt, process, and proficiency—as key to unlocking AI’s full potential. He also highlights the importance of human oversight in guiding AI to boost both efficiency and creativity, sharing practical applications and success stories from diverse fields.

This episode is followed by an bonus clip, where David uses this interview to do a full walk-through of how he uses AI to extract notes and insights from meeting he had. Its really worth a listen!

Link to the files that David mention: https://docs.google.com/document/d/1EpHmpuvb23wvK7zGHkrFt7hftz7ULgv6q5KQ6zpcTIs/edit#heading=h.nvj144pyb5e4

Link to find more from David: https://linktr.ee/david_boyle
David at work: https://www.audiencestrategies.com/

00:00 Introduction to David Boyle
00:38 The Impact of Chat GPT on Corporate Decision Making
02:14 The Surprising Capabilities of AI in Audience Understanding
06:49 The Four P's of Effective AI Utilization
09:51 Real-World Applications and Success Stories
12:12 Overcoming Scepticism and Embracing AI
22:51 Practical Tips for Integrating AI into Daily Tasks
37:16 Refining AI Responses: The CARE Method
38:01 Success Stories: AI in Innovation
40:12 Challenges and Insights in AI Implementation
41:22 Exploring Audience Research with AI
43:28 Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch

btp@prehype.com (Jenny Nicholson, Henrik Werdelin, Jeremy Utley) — Tue, 27 Aug 2024 04:30:00 +0000

The 31 GPTs in 31 days project: Lab31 - https://lab31.xyz/
Jenny's website — https://queenofswords.co
Jenny's linkedin — https://www.linkedin.com/in/jenny-nicholson-4b01383/
And Jenny said this Medium article might be of interest! — https://medium.com/@missjenny/your-ai-task-force-is-missing-the-point-14078a4ef9c1

00:00 Introduction to Jenny Nicholson
00:29 The 31 Projects in 31 Days Challenge
00:43 The Power of Constraints in Creativity
02:34 Discovering GPTs and Early Experiments
05:24 The Magic of Large Language Models
08:25 Humanizing AI Interactions
16:35 Voice Interaction with AI
25:02 Empowering Creatives with AI
38:28 The Power of Trying: Overcoming Procrastination
39:56 Learning Through AI: Teaching and Executing
40:44 Automation Adventures: Google Sheets and Beyond
42:59 Creating GPTs: From Ideas to Execution
52:14 The Lazy LLM: A Fun Challenge
56:53 Empowering Individuals with AI
01:05:18 The Future of Creativity and AI
01:08:31 Concluding Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

A sobering talk about the need for ethical data for AI models with Phoebe Yao

btp@prehype.com (Phoebe Yao, Jeremy Utley, Henrik Werdelin) — Mon, 12 Aug 2024 05:00:00 +0000

In this episode, we talk with Phoebe Yao, founder and CEO of Pareto.ai, about fair and ethical data labelling platform aimed at advancing support for AI researchers. The episode addresses data labelers' challenges and stresses the need for higher standards and worker empowerment. We talk about the critical role of domain experts in AI training, the impact of ethical practices on data quality, and the broader implications for the future of work in AI. This episode offers valuable insights into how Pareto.ai supports workers and ensures quality, highlighting often-overlooked ethical concerns in the AI industry. Disclosure: Jeremy Utley is an angel investor in Pareto.ai

Website: Pareto: Premium AI & LLM Training Data Labeled by Elite Teams

00:00 Introduction to Pareto and Ethical Data Labelling
00:31 Spotlight on Pareto's Mission
01:53 Understanding Ethical Data Labelling
02:16 Challenges in the Data Labelling Industry
06:00 Impact of Ethical Practices on AI Training
08:03 The Role of Domain Experts in AI Training
13:28 Adapting to AI's Disruption in the Labor Market
20:56 Ethical Consumption of AI Products
25:44 Practical Uses of AI in Business
29:18 Closing Thoughts and Future of Ethical AI

Disclosure: Jeremy is an investor in Phoebe Yao’s company.

📜 Read the transcript for this episode: Transcript of A sobering talk about the need for ethical data for AI models with Phoebe Yao |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects

btp@prehype.com (Jeremy Utley & Henrik Werdelin) — Tue, 30 Jul 2024 05:05:00 +0000

Join us as we chat with Shir, the engineering lead of Notion AI, about her journey into AI, from her early fascination with Apple's speech-to-text technology to her impactful contributions at Google and Waymo. Shir shares insights into her current role at Notion, the innovative AI projects she's leading, and the unique culture of experimentation and failure that drives product development. Discover how AI drafts performance reviews in minutes, celebrates code deletion in team demos, and integrates seamlessly with Slack to provide precise answers. Plus, learn about innovative tools like the AI writer that helps overcome writer’s block and enables effortless content creation. Get a behind-the-scenes look at how Notion's unique culture fosters innovation and continuous improvement.

Learn how Notion leverages AI to enhance productivity, creativity, and collaboration, and get inspired by Shir's perspectives on the future of AI.

Website: NotionAi

00:00 Introduction to Shir and AI Journey
00:47 Early Fascination with AI
01:36 Career at Google and Voice Search
03:43 Transition to Waymo and Challenges
05:11 Joining Notion and Initial Impressions
06:09 Adopting AI at Notion
11:55 Internal Use and Impact of AI
15:12 Challenges and Innovations in AI Integration
20:05 Monitoring and Feedback Mechanisms
22:39 Strength and Flexibility in Product Development
23:44 Exploration vs. Exploitation Phases
24:47 Speed Enables Quality
27:50 Overcoming Sunk Cost Fallacy
30:36 Celebrating Failures and Learning
33:11 The Future of AI and Creativity
34:44 Practical Uses of AI in Daily Work
38:04 The Evolution of Human-Computer Interaction
41:02 Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs)

btp@prehype.com (Henrik Werdelin, Jeremy Utley) — Wed, 10 Jul 2024 07:25:19 +0000

Steven Johnson, author of 14 books on the history of science and technology, discusses Google’s new writing and research tool, NotebookLM. He elaborates on how walking influences creativity, the importance of play in innovation, and shares insights into using AI for augmenting thought and memory. The conversation covers his role in co-creating NotebookLM with Google Labs, the importance of uploading sources for effective use, and the potential of AI to enhance both authorship and readership. Johnson also touches on potential future developments, such as recommending additional sources and addressing privacy concerns. The dialogue highlights the revolutionary potential of AI-driven tools in research and content creation.

00:00 Introduction to Steven Johnson
00:20 The Role of Walking in Creativity
02:27 The Importance of Play and Uselessness
04:35 Notebook LM: A New Research Tool
07:02 The Genesis of Notebook LM
09:29 Building and Innovating at Google Labs
12:48 Using Notebook LM for Writing and Research
22:24 Exploring New Book Ideas with Notebook LM
25:27 Exploring AI's Role in Research
25:56 Future of AI in Recommending Sources
26:44 Tone and Style in AI Writing
29:20 Privacy and Copyright Concerns
30:26 AI's Impact on Writing and Creativity
36:05 New Forms of Reading and Books
40:29 Practical Tips for Using NotebookLM
44:34 Reflections on the Future of Authorship

📜 Read the transcript for this episode: Transcript of The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer

btp@prehype.com (Jeremy Utley, Henrik Werdelin) — Mon, 24 Jun 2024 05:00:00 +0000

In this episode, Juan Carlos shares his extraordinary journey from being a documentary filmmaker to becoming a product leader and app developer. He discusses his transition from film school at NYU to directing notable documentaries like 'Second Skin,' which explored the lives of individuals deeply integrated into online video games. Juan Carlos dives into his experience using ChatGPT as a developmental tutor to create an iPhone app from scratch, despite having no prior programming experience. He provides insights into project selection, overcoming technical challenges, and utilizing ChatGPT for productivity and self-development. Key takeaways include the importance of minimal viable products, leveraging AI for task automation, and innovative methods like using AI to analyze personal cognitive biases.

00:00 Introduction to Vanity and AI
01:02 Exploring Virtual Worlds
01:47 Transition to Digital and Photography
03:07 Project Selection and Mindset
08:30 Building an iPhone App with ChatGPT
10:38 Overcoming Technical Hurdles
32:39 Exploring Different Data Formats
32:43 Building a Basic iOS App
35:50 Defining the MVP
37:08 Navigating the App Store
37:55 Future Projects and Chatbots
41:48 Conclusion and Reflections

📜 Read the transcript for this episode: Transcript of Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Kevin Kelly’s Mind Bending Predictions of Our Fascinating AI Future

btp@prehype.com (Kevin Kelly, Jeremy Utley, Henrik Werdelin) — Wed, 5 Jun 2024 05:00:00 +0000

In this insightful conversation, Kevin Kelly, co-founder and senior maverick at WIRED, explores the transformative impact of AI on society and creativity. Kelly discusses the philosophical and practical implications of AI, highlighting its potential to accelerate all other technologies and likening its impact to the Industrial Revolution's shift from muscle power to artificial power. He shares his experiences with AI-generated art and music, emphasizing the importance of doing something 'useless' daily to spark creativity and innovation. Kelly also delves into the concept of 'AIs' as a zoo of diverse, specialized minds and the need for new frameworks to address intellectual property in the AI era.

00:00 Introduction to Kevin Kelly
00:32 The Future of AI in Interviews
01:42 Philosophical Questions on AI and Authenticity
05:00 Daily Art Practice and AI Collaboration
06:41 Exploring AI in Music Creation
13:47 The Profound Impact of AI
20:42 AI and Organizational Changes
29:50 The Challenge of Digital Memory
32:08 AI and Intellectual Property
36:11 The Future of AI Models
43:06 AI's Role in the Creator Economy
47:21 Kevin Kelly's Creative Process
53:15 Closing Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Kevin Kelly’s Mind Bending Predictions of Our Fascinating AI Future |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam

btp@prehype.com (Jeremy Utley & Henrik Werdelin) — Wed, 22 May 2024 05:00:00 +0000

In this episode, Russ Somers, who heads marketing for Quantified, shares insights into leveraging generative AI to boost productivity and creativity within sales and marketing roles. Having built a 'GP team' of custom GPTs, Russ has tripled his output, illustrating how AI can serve as virtual team members for tasks ranging from webinar content creation to specialized knowledge acquisition. Through personal anecdotes and exploratory conversations, the episode delves into the process of building AI team members, the importance of play in learning and innovation, and strategies for incorporating AI into personal and professional growth. Highlights include building AI with specific skills sets like 'Wendy Webinar' and 'Roger RevOps,' and the philosophical implications of personifying AI for better engagement and output. Moreover, Russ's personal journey from a layoff to pioneering AI productivity tools opens a discussion on the transformative power of AI in the modern workplace.

Website: Quantified

00:00 Meet Russ Somers: The One-Man Marketing Powerhouse
01:42 Introducing Wendy Webinar: A GPT Team Member Revolutionizing Content Creation
03:42 Leveling Up with GPT: Beyond Basic Task Automation
05:18 Roger RevOps: A Custom GPT for Niche Expertise
08:07 Exploring the Next Frontier: Collaborative and Mentorship GPTs
14:25 The Art of Building and Utilizing GPT Staff: Tips and Tricks
22:27 Expanding the Team: Integrating GPTs into Human Workflows
23:42 Exploring Organizational Progress and Tool Adoption
25:25 The Importance of Measuring Effort and Encouraging Experimentation
26:50 Fostering Creativity and Psychological Safety in the Workplace
29:06 Personifying Bots for Better Engagement and Output
31:42 Reimagining Brand Communication in a Conversational World
34:58 The Transformative Power of Play and Exploration
38:43 Strategies for Personal and Professional Growth with GPT
47:54 Concluding Thoughts on Innovation and the Future of Work

📜 Read the transcript for this episode: Transcript of How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI

btp@prehype.com (Guy Kawasaki, Henrik Werdelin, Jeremy Utley) — Wed, 8 May 2024 06:00:00 +0000

In this episode, Guy Kawasaki, author and Chief Evangelist of Canva, discusses his journey into the world of Artificial Intelligence (AI), specifically generative AI, and its profound impact on his work and personal life. Kawasaki shares how he was introduced to generative AI and his fascination with its capabilities, such as generating precise responses and improving efficiency in his tasks. He introduces KawasakiGPT, a custom Large Language Model (LLM) built from his writings, videos, and podcast transcripts, which he uses to automate responses and draft writings, enhancing his productivity. Furthermore, Kawasaki details how AI has assisted him in diverse scenarios, from crafting effective letters to insurance companies to brainstorming book content, emphasizing AI's potential to amplify human capability and creativity. The episode also explores the philosophical implications of AI in learning, entrepreneurship, and personal growth, encouraging listeners to embrace AI tools to remain competitive and innovative.

00:00 Meet Guy Kawasaki: Author, Surfer, and Tech Evangelist
00:21 The Joy and Connections of Surfing
00:43 Exploring the World of AI with Guy Kawasaki
02:11 The Practical Magic of Generative AI
04:30 Personalizing AI: The Creation of KawasakiGPT
05:46 The Evolution of Writing with AI Assistance
08:36 Harnessing AI for Creative and Research Processes
10:57 The Art of Selective Innovation and Storytelling
15:47 Learning from Legends: Steve Jobs and the Art of 'Stealing'
17:21 Exploring the Limits of AI with Steve Jobs GPT
18:57 The Power of Dialogue in AI Interactions
19:26 Real-World Applications of Chat GPT
22:14 Learning from AI: Apologies and Communication
25:26 AI in Negotiations: A Personal Victory
30:24 Enhancing Entrepreneurship with AI

33:11 Reflecting on AI's Impact and Future Possibilities

📜 Read the transcript for this episode: Transcript of I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar

btp@prehype.com (Jeremy Utley & Henrik Werdelin) — Wed, 17 Apr 2024 05:49:27 +0000

In this episode, we explore the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography.

It’s a very practical episode for everyone who is looking to use AI to make images for their products, services, and sites. Salma walks us through how these tools can accelerate content creation, elevate brand storytelling, and open new creative possibilities—all without the traditional costs or time constraints of studio shoots.

Key Takeaways:

Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image.
Leverage MidJourney for aesthetics: While GPT is great for ideation, MidJourney excels at capturing artistic elements like lighting, reflection, and refraction.
Upscale for photorealism: Use upscalers like Crea or Magnific to add details and make images look photorealistic, especially when working with GPT-generated images.
Experiment with styles: While focusing on photorealism for work, don't be afraid to explore different styles like anime or niche aesthetics for personal projects.

Resources Mentioned:

CREATE Studio: Salma's platform for creating photorealistic product images using AI
- https://linktr.ee/salmaaboukar
- Salma on twitter
MidJourney, Stable Diffusion, GPT: AI tools used for image generation and ideation
Crea and Magnific: AI upscalers for enhancing image details and photorealism

📜 Read the transcript for this episode: Transcript of Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar |

Thanks for listening to this episode of Beyond The Prompt! If you enjoyed the conversation, please share it with a friend and subscribe to the podcast on your favorite platform.

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor)

btp@prehype.com (Ethan Mollick, Jeremy Utley, Henrik Werdelin) — Tue, 2 Apr 2024 05:00:00 +0000

This is really an “do not miss episode”, as we are joined by Ethan Mollick, professor at Wharton and a leading voice on how artificial intelligence is transforming entrepreneurship and education. As an "accidental AI expert," Ethan shares his unique perspective on the AI revolution and provides practical insights for harnessing its potential in business and beyond. Ethan is really an incredible communicator and is one of the leading voices in how to use AI.

Key Takeaways:

1. Treat AI like a person: To get the best results, engage with AI conversationally and work with it like an editor.
2. Use AI for everything you can: The only way to truly understand AI's capabilities is to use it for as many tasks as possible.
3. Be prepared for exponential growth: AI's capabilities are rapidly expanding, so be ready for significant advancements in the near future.
4. AI is a superpower for entrepreneurship: Entrepreneurs can leverage AI to generate ideas, validate concepts, and accelerate experimentation.
5. Culture matters for AI adoption: Mission-driven organizations and startups have an advantage in deploying AI due to their willingness to share and collaborate.

Notable Quotes:

- "If you haven't had a crisis yet, then you haven't used it enough. And I think that there will be this coverage because the truth is out of the box, it's a huge performance improvement."

- "I think modeling serious use is the way you do this. Trusting your employees to some extent is a way that you do this too."

- "This is the accelerator that we always needed to make this happen. And entrepreneurs should be embracing this 1 billion percent."

Resources Mentioned:

- Ethan Mollick's book on A is called Co-Intelligence LIVING AND WORKING WITH AI

- Henrik’s new startup that helps you build a startup from scratch via AI: Audos.com
You should follow Ethan on Twitter/X

📜 Read the transcript for this episode: Transcript of What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor) |

Thanks for listening to this episode of Beyond The Prompt! If you enjoyed the conversation, please share it with a friend and subscribe to the podcast on your favorite platform.

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho)

btp@prehype.com (Kevin Williams, Jeremy Utley, Henrik Werdelin) — Wed, 6 Mar 2024 06:00:00 +0000

In this episode of Beyond the Prompt, we chat with Kevin Williams from Lytho, revealing how they're leveraging AI to improve their marketing and sales function dramatically. From his roots in software sales to pioneering AI in sales tactics, Kevin shares Lytho's journey toward operational excellence and business expansion through generative AI. Unpack the secrets of integrating AI seamlessly, overcoming privacy hurdles, and the tangible benefits it brings to sales and marketing. If you're looking to harness AI's potential or eager for practical insights into its business applications, this episode is packed with Kevin's pro tips for AI-driven success.

Kevin Williams on LinkedIn: https://www.linkedin.com/in/kevinwilliams3/

📜 Read the transcript for this episode: Transcript of How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)

btp@prehype.com (Kian Gohar, David McRaney, Henrik Werdelin, Jeremy Utley) — Tue, 20 Feb 2024 09:42:03 +0000

"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT.

Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can become better at getting good ideas with AI.

Co-production with David McRaney's podcast You Are Not So Smart

Including:

Jeremy Utley

Kian Gohar

Henrik Werdelin

📜 Read the transcript for this episode: Transcript of New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI"

btp@prehype.com (Henrik Werdelin, Jeremy Utley) — Mon, 5 Feb 2024 06:00:00 +0000

Beyond The Prompt" shines the spotlight on David Okuniev, the visionary co-founder behind Typeform, as he takes us through the labyrinth of innovation at Typeform Labs. Dive into David's eclectic journey from musician to design maestro and entrepreneurial spirit, which paved the way for Typeform's creation. In this episode, David reveals the ethos driving Typeform Labs, where emerging ideas blossom and new technologies are not just tested but pushed to their limits. Get an insider’s look at the orchestration of international ventures, the spark of radical innovation, and the future of interaction as we know it. Tune in to explore how David's leadership, grounded in authenticity and creativity, disrupts the status quo and shapes the next frontier in AI and product design.

Typeform AI Beta: https://www.typeform.com/ai-features/

📜 Read the transcript for this episode: Transcript of David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI" |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Dan Shipper, Every: "Use AI to make you and your business better"

btp@prehype.com (Dan Shipper, Jeremy Utley, Henrik Werdelin) — Mon, 15 Jan 2024 09:00:00 +0000

Join us in this insightful episode of Beyond the Prompt as we explore the multifaceted world of AI with Dan Shipper, Co-founder and CEO of Every. Dan, a pioneer at the intersection of business and technology, shares his unique perspective on using AI as a powerful tool for enhancing both personal life and professional ventures. Discover how custom AI instructions can revolutionize decision-making and streamline processes, leading to impactful changes in daily routines. Tune in for an intriguing discussion on integrating AI into our lives, beyond the hype and into practical, everyday applications. Don't miss this thought-provoking conversation that could change the way you think about and use AI.

Check Every on https://every.to/ and Dan on https://twitter.com/danshipper

Disclosure: Henrik is an angel investor in Dan Shipper's company.

📜 Read the transcript for this episode: Transcript of Dan Shipper, Every: "Use AI to make you and your business better" |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

JJ Zhuang, Instacart: "How AI can solve the 'Whats for dinner' problem.

btp@prehype.com (Jeremy Utley & Henrik Werdelin) — Mon, 18 Dec 2023 06:30:00 +0000

In this episode of "Beyond The Prompt," we delve into the fascinating world of AI and its practical applications in business with JJ Zhuang, Chief Architect at Instacart. JJ shares his journey into AI, sparked by the groundbreaking development of AlphaGo by Google DeepMind. He discusses how this event, combined with his experience at Microsoft, shaped his understanding of AI's potential.

We explore how Instacart harnesses AI to revolutionize not just grocery shopping but the entire customer experience. JJ highlights the company's innovative AI initiatives, including the Care AI team's efforts to answer the perennial question, "What's for dinner?" He also delves into the transformative impact of generative AI and large language models on both consumer-facing applications and internal workflows.

JJ provides insights into Instacart's adoption of AI across various teams, from marketing to legal, through their AI Catalysts program. He also touches on the creation of an internal AI-powered tool, Ava, integrated into Slack for streamlining communications.

This episode offers a deep dive into how AI is shaping the future of e-commerce and the broader business landscape, making it a must-listen for entrepreneurs, business leaders, and AI enthusiasts alike.

📜 Read the transcript for this episode: Transcript of JJ Zhuang, Instacart: "How AI can solve the 'Whats for dinner' problem. |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Greg Shove, CEO Section: 'AI is like testosterone for my brain'

btp@prehype.com (Greg Shove, Jeremy Utley, Henrik Werdelin) — Mon, 18 Dec 2023 06:00:00 +0000

In this episode, we speak with Section's CEO, Greg Shove. Greg Shove is the CEO of Section, an educational technology company. Previously known as Section4, the organization was founded in 2019 by NYU Professor and serial entrepreneur Scott Galloway. Section, under Shove's leadership, focuses on being a new type of business school for the tech economy, catering to a growing base of students interested in this field. Greg brings an awesome perspective, having founded five companies, resulting in three major exits and being at the forefront of reinventing education. Together, we’ll discuss real-world examples of companies using AI-powered tools to increase productivity, boost efficiency, and improve the customer experience. This episode is filled with great tips for people looking to introduce the powers of AI into their company.

As an extra holiday gift, Greg has kindly given us a discount code to AI for Business Mini-MBA (led by Greg, coming up in January). You can use code BEYONDAI to get 20% off.

Greg: https://www.linkedin.com/in/gregshove/

📜 Read the transcript for this episode: Transcript of Greg Shove, CEO Section: 'AI is like testosterone for my brain'

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Beyond the Prompt Trailer

btp@prehype.com (Jeremy Utley & Henrik Werdelin) — Fri, 15 Dec 2023 09:27:19 +0000

Show launching soon: https://www.beyondtheprompt.ai/

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.