https://simplecast.com Advisers Assemble - Lead Generation For Financial Services How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business. en Tue, 10 Mar 2026 07:00:00 +0000 Tue, 10 Mar 2026 07:00:13 +0000 https://theleadengine.co.uk/ Advisers Assemble - Lead Generation For Financial Services https://image.simplecastcdn.com/images/6a4cd20c-381f-480a-b451-518931866165/9a048c28-42b7-4168-83df-79d62b51a47c/3000x3000/advisers-20assemble.jpg?aid=rss_feed https://theleadengine.co.uk/ episodic How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business. Alex Curtis false https://feeds.simplecast.com/CFw8_LSF financial services, lead generation, mortgage marketing, insurance marketing, finance marketing, financial services marketing, mortgage leads, finance leads, insurance leads, advisers assemble, advisors assemble, bridging leads, pension leads The Lead Engine alex@theleadengine.co.uk 7c3cdc8d-ffd6-4ede-ba85-b2467ce659d6 Convert More Mortgage Leads - David Thomson - Suada Handling Leads and "Flash to Bang" Time: Learn why contacting a lead instantly is "massively important" to prevent competition. David explains how to open the call with high energy, demonstrating that you are an expert and are "cool, social, relevant, interesting and intriguing".1

The Science of Sales: Understand how to utilise principles of influence, such as reciprocity, framing, negotiation, and future pacing, so clients say yes to your requests at a higher case value.1

Protection Conversation: David shares his highly effective technique for introducing protection early by asking, "If you lent me £250,000 and I died, would you want your money back?". He stresses the need to always present a client with three choices: a good, a better, and a best option.1

The Open Loop Referral System: Discover how to get more recommendations than you can "ever dream of" by neutralizing reciprocity. The system involves telling a client, "Don't thank me now, Alex," and setting up an "open loop" for them to repay the favor later by providing referrals.1

Recruiting and Training: David explains that he looks for four key traits in advisors—energy, an edge, the ability to execute, and a winner’s attitude. He details how systemised training, using models he learned as a top financial advisor, can get an advisor banking £12,000–£15,000 a month within two to four months.1

If you're ready to build a strong, systemised business that can scale and sell, this is essential listening.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 10 Mar 2026 07:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, David Thomson) https://theleadengine.co.uk/ Handling Leads and "Flash to Bang" Time: Learn why contacting a lead instantly is "massively important" to prevent competition. David explains how to open the call with high energy, demonstrating that you are an expert and are "cool, social, relevant, interesting and intriguing".1

The Science of Sales: Understand how to utilise principles of influence, such as reciprocity, framing, negotiation, and future pacing, so clients say yes to your requests at a higher case value.1

Protection Conversation: David shares his highly effective technique for introducing protection early by asking, "If you lent me £250,000 and I died, would you want your money back?". He stresses the need to always present a client with three choices: a good, a better, and a best option.1

The Open Loop Referral System: Discover how to get more recommendations than you can "ever dream of" by neutralizing reciprocity. The system involves telling a client, "Don't thank me now, Alex," and setting up an "open loop" for them to repay the favor later by providing referrals.1

Recruiting and Training: David explains that he looks for four key traits in advisors—energy, an edge, the ability to execute, and a winner’s attitude. He details how systemised training, using models he learned as a top financial advisor, can get an advisor banking £12,000–£15,000 a month within two to four months.1

If you're ready to build a strong, systemised business that can scale and sell, this is essential listening.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Convert More Mortgage Leads - David Thomson - Suada Alex Curtis, David Thomson 00:42:58 In this episode, you’ll learn the science of influence and how to apply it to your business to convert more mortgage leads. If you're ready to build a strong, systemised business that can scale and sell, this is essential listening. With over 25 years of experience in the financial sector, David Thomson has a global reputation for training and engaging people using technology. David shares how to handle leads and convert more using the science of persuasion and influence. There's also a wealth of tips on recruitment and building a profitable team. In this episode, you’ll learn the science of influence and how to apply it to your business to convert more mortgage leads. If you're ready to build a strong, systemised business that can scale and sell, this is essential listening. With over 25 years of experience in the financial sector, David Thomson has a global reputation for training and engaging people using technology. David shares how to handle leads and convert more using the science of persuasion and influence. There's also a wealth of tips on recruitment and building a profitable team. mortgage broker, science of persuasion, david thomson, suada, mortgage leads, mortgage leads uk, buy mortgage leads, converting leads, sales strategy, qualified mortgage leads, convert more leads, sales tips, mortgage advisor false full 370 a6eab2af-53c5-4b2d-9d7c-4461695bf164 Book More Mortgage Appointments - Mortgage Lead Management & Protection Sales Processes With Terry Blackburn From The Wealthy Adviser Club Wed, 11 Feb 2026 06:00:00 +0000 alex@theleadengine.co.uk (Terry Blackburn) https://theleadengine.co.uk/ Book More Mortgage Appointments - Mortgage Lead Management & Protection Sales Processes With Terry Blackburn From The Wealthy Adviser Club Terry Blackburn 00:39:23 Your phone just pinged with a new lead—now what? Stop losing potential revenue by waiting. This episode with Terry Blackburn reveals the critical, almost instantaneous action you must take to increase your conversion rate by up to 80%. You will learn the secrets of a repeatable phone process, including how to master six different tonality types to immediately influence the conversation and why speed to the appointment is as crucial as speed to the call. Discover the single closing technique that eliminates objections, ensuring clients book the fact-find immediately. Finally, find out why leaving a descriptive voicemail is one of the biggest mistakes you can make, and the simple, counter-intuitive calling strategy that guarantees a return call because, as Terry asserts, a lead is never truly dead until one specific condition is met. Terry Blackburn is the founder of The Wealthy Advisor Club, a community and group coaching platform for brokers that has grown to over 692 members in just over eight months. After selling his firm, bespoke, Terry started the club to coach and help more brokers. The club offers three training sessions a week, typically covering lead generation, sales training, and other industry-related topics like mindset, habits, or building a property portfolio. Terry shared testimonials of clients who have seen significant results after implementing his processes: Two businesses doubled their revenue within three months, adding hundreds of thousands of pounds to their turnover. One advisor increased his biggest ever written commission month from £40,000 to over £100,000 as part of the Sesame Network. The ROI for the paid version of the club ($97 a month) is described as overwhelmingly high. The Wealthy Advisor Club can be found by searching on Google, LinkedIn, Insta, or Facebook, and is hosted on the SKOOL platform. A free version is available, which provides one training session a week. Your phone just pinged with a new lead—now what? Stop losing potential revenue by waiting. This episode with Terry Blackburn reveals the critical, almost instantaneous action you must take to increase your conversion rate by up to 80%. You will learn the secrets of a repeatable phone process, including how to master six different tonality types to immediately influence the conversation and why speed to the appointment is as crucial as speed to the call. Discover the single closing technique that eliminates objections, ensuring clients book the fact-find immediately. Finally, find out why leaving a descriptive voicemail is one of the biggest mistakes you can make, and the simple, counter-intuitive calling strategy that guarantees a return call because, as Terry asserts, a lead is never truly dead until one specific condition is met. Terry Blackburn is the founder of The Wealthy Advisor Club, a community and group coaching platform for brokers that has grown to over 692 members in just over eight months. After selling his firm, bespoke, Terry started the club to coach and help more brokers. The club offers three training sessions a week, typically covering lead generation, sales training, and other industry-related topics like mindset, habits, or building a property portfolio. Terry shared testimonials of clients who have seen significant results after implementing his processes: Two businesses doubled their revenue within three months, adding hundreds of thousands of pounds to their turnover. One advisor increased his biggest ever written commission month from £40,000 to over £100,000 as part of the Sesame Network. The ROI for the paid version of the club ($97 a month) is described as overwhelmingly high. The Wealthy Advisor Club can be found by searching on Google, LinkedIn, Insta, or Facebook, and is hosted on the SKOOL platform. A free version is available, which provides one training session a week. mortgage appointments, wealthy adviser club, mortgage leads, protection leads, mortgage lead gen, terry blackburn, mortgage lead generation false full 369 44da29aa-0528-4e7d-8356-4b2ea3ebd114 Show your face, get more leads - Lead gen experiment results for a mortgage leads google ads campaign Tune in to discover:

  • The Experiment: Learn about the A/B test that compared a webpage with a financial advisor’s photo to one without, and what this revealed about immediate user trust.
  • The Psychology of Trust: We explore the science behind why the human face is the most powerful and immediate trigger for trust, and how ambiguity aversion impacts your call-back requests.
  • Authenticity is Key: Find out why stock photos and generic AI images won’t cut it, and how to ensure your photo improves credibility and conversion rates.
  • Actionable Next Steps: Get practical advice on where to place your team photos for maximum impact, what type of photos to use (smartphone or professional), and the critical elements that must be in place along with your photo for a successful lead generation strategy.

Don't miss the insights that could transform your website from a generic landing page into a personal, trust-building lead machine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 8 Dec 2025 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Tune in to discover:

  • The Experiment: Learn about the A/B test that compared a webpage with a financial advisor’s photo to one without, and what this revealed about immediate user trust.
  • The Psychology of Trust: We explore the science behind why the human face is the most powerful and immediate trigger for trust, and how ambiguity aversion impacts your call-back requests.
  • Authenticity is Key: Find out why stock photos and generic AI images won’t cut it, and how to ensure your photo improves credibility and conversion rates.
  • Actionable Next Steps: Get practical advice on where to place your team photos for maximum impact, what type of photos to use (smartphone or professional), and the critical elements that must be in place along with your photo for a successful lead generation strategy.

Don't miss the insights that could transform your website from a generic landing page into a personal, trust-building lead machine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Show your face, get more leads - Lead gen experiment results for a mortgage leads google ads campaign Alex Curtis 00:12:40 Is your website generating all the leads it could be? This episode dives into a fascinating experiment conducted on a mortgage broker's website, where one simple, cost-free change led to a noticeable increase in conversions. Is your website generating all the leads it could be? This episode dives into a fascinating experiment conducted on a mortgage broker's website, where one simple, cost-free change led to a noticeable increase in conversions. mortgage leads, lead gen results, mortgage leads case study, how to generate mortgage leads, mortgage broker google ads, lead gen case study, google ads results data false full 368 9ced2619-2dc3-4139-8afa-dfcd943c8ff5 Get More Leads Using The Science Of Persuasion - Online Influence - Bas Wouters The episode centres on the application of behavioural science, particularly the work of Bass Wouters and Dr. Robert Cialdini, to marketing, sales, and lead generation, emphasising how small, costless changes can lead to massive results.

Key Topics Discussed:

  • Behavioural Science vs. Market Research: Bass Wouters explains that behavioural science is fact-driven research on how humans actually make choices, contrasting it with traditional market research where people often inaccurately predict what will influence their behaviour. Case studies, such as the social proof message on UK tax payments and hotel towel reuse, demonstrated that appeals based on what peers are doing are far more persuasive than rational or environmental appeals.
  • Daniel Kahneman's System 1 and System 2: The discussion explores Nobel laureate Daniel Kahneman’s concept of two decision-making systems:
    • System 1: The fast, instinctive, shortcut-based brain that makes the vast majority (90-98%) of decisions.
    • System 2: The slower, rational, effortful brain.
  • Wouters emphasises that persuasive efforts should focus on triggering System 1, which "runs the show," rather than System 2, which is targeted by rational arguments.
  • BJ Fogg’s Behavioral Model: The Fogg Behavioral Model is introduced as a framework for designing desired behaviour. Behaviour occurs when three factors converge at the same moment: Motivation, Ability (ease of the action), and a Prompt (trigger). Bas notes that most people incorrectly push for more motivation when they should be focusing on increasing ability (making the action easier) and ensuring the prompt occurs at the right moment (when motivation is high).
  • The Power of Conciseness ("Word Jenga"): Wouters discusses the concept of "Word Jenga"—removing unnecessary words to reduce mental effort. Case studies show that shortening copy, even from three sentences to one, can lead to significant conversion increases (e.g., 46% increase on a landing page). They suggest communicating digitally with the simplicity required for System 1, which is compared to speaking to a "child of seven."

Online Influence Lab and Workshop:

Bass Wouters announces the launch of the Online Influence Lab on October 9th and a free workshop focused on practical, real-life case studies demonstrating how to design a winning prompt, increase ability, and boost motivation. He uses the case of "the Dutch Amazon" (bol.com) increasing product reviews by 400% as a workshop example. The online presence for the work is at 

onlineinfluence.com

.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 24 Nov 2025 06:00:00 +0000 alex@theleadengine.co.uk (Bas Wouters, Alex Curtis) https://theleadengine.co.uk/ The episode centres on the application of behavioural science, particularly the work of Bass Wouters and Dr. Robert Cialdini, to marketing, sales, and lead generation, emphasising how small, costless changes can lead to massive results.

Key Topics Discussed:

  • Behavioural Science vs. Market Research: Bass Wouters explains that behavioural science is fact-driven research on how humans actually make choices, contrasting it with traditional market research where people often inaccurately predict what will influence their behaviour. Case studies, such as the social proof message on UK tax payments and hotel towel reuse, demonstrated that appeals based on what peers are doing are far more persuasive than rational or environmental appeals.
  • Daniel Kahneman's System 1 and System 2: The discussion explores Nobel laureate Daniel Kahneman’s concept of two decision-making systems:
    • System 1: The fast, instinctive, shortcut-based brain that makes the vast majority (90-98%) of decisions.
    • System 2: The slower, rational, effortful brain.
  • Wouters emphasises that persuasive efforts should focus on triggering System 1, which "runs the show," rather than System 2, which is targeted by rational arguments.
  • BJ Fogg’s Behavioral Model: The Fogg Behavioral Model is introduced as a framework for designing desired behaviour. Behaviour occurs when three factors converge at the same moment: Motivation, Ability (ease of the action), and a Prompt (trigger). Bas notes that most people incorrectly push for more motivation when they should be focusing on increasing ability (making the action easier) and ensuring the prompt occurs at the right moment (when motivation is high).
  • The Power of Conciseness ("Word Jenga"): Wouters discusses the concept of "Word Jenga"—removing unnecessary words to reduce mental effort. Case studies show that shortening copy, even from three sentences to one, can lead to significant conversion increases (e.g., 46% increase on a landing page). They suggest communicating digitally with the simplicity required for System 1, which is compared to speaking to a "child of seven."

Online Influence Lab and Workshop:

Bass Wouters announces the launch of the Online Influence Lab on October 9th and a free workshop focused on practical, real-life case studies demonstrating how to design a winning prompt, increase ability, and boost motivation. He uses the case of "the Dutch Amazon" (bol.com) increasing product reviews by 400% as a workshop example. The online presence for the work is at 

onlineinfluence.com

.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Get More Leads Using The Science Of Persuasion - Online Influence - Bas Wouters Bas Wouters, Alex Curtis 00:44:27 Author of 'Online Influence' Bas Wouters gives an introduction to the science of persuasion and influence for websites. Author of 'Online Influence' Bas Wouters gives an introduction to the science of persuasion and influence for websites. mortgage leads, lead gen, bas wouters, lead generation, cro, online influence false full 367 900494df-04be-4939-b738-a774f0fec458 Bing Ads Vs Google Ads - Which got cheaper mortgage applications? Lead Gen Case Study Many people assume Bing is cheaper due to less competition, while others dismiss Google Ads as too expensive. We put those assumptions to the test with comparable budgets to see which platform truly offers the best value.

What you will learn by listening:

  • The Shocking Cost Difference: Discover which platform was the "clear winner" in this specific campaign and how one delivered new clients for less than half the cost of the other.
  • The Key Metrics: We break down the data on average Cost-Per-Click (CPC) and traffic volume, revealing a nearly two-fold difference in efficiency.
  • The True Measure of Profitability: We calculate the final, eye-opening Cost to Acquire a Customer (CAC) for both platforms—the data that dictates profitability.
  • The Ultimate Takeaway: Find out why the core lesson of this experiment isn't just about which platform won, but why you must never rely on industry assumptions and the crucial role of continuous, dedicated testing in financial services lead generation.

Don't guess where to spend your budget. Listen now to get the concrete data and insights you need to make profitable decisions.

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 11 Nov 2025 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Many people assume Bing is cheaper due to less competition, while others dismiss Google Ads as too expensive. We put those assumptions to the test with comparable budgets to see which platform truly offers the best value.

What you will learn by listening:

  • The Shocking Cost Difference: Discover which platform was the "clear winner" in this specific campaign and how one delivered new clients for less than half the cost of the other.
  • The Key Metrics: We break down the data on average Cost-Per-Click (CPC) and traffic volume, revealing a nearly two-fold difference in efficiency.
  • The True Measure of Profitability: We calculate the final, eye-opening Cost to Acquire a Customer (CAC) for both platforms—the data that dictates profitability.
  • The Ultimate Takeaway: Find out why the core lesson of this experiment isn't just about which platform won, but why you must never rely on industry assumptions and the crucial role of continuous, dedicated testing in financial services lead generation.

Don't guess where to spend your budget. Listen now to get the concrete data and insights you need to make profitable decisions.

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Bing Ads Vs Google Ads - Which got cheaper mortgage applications? Lead Gen Case Study Alex Curtis 00:10:42 In the latest episode, we dive into a real-world, six-week experiment that pits Google Ads against Bing Ads (now Microsoft Advertising) for one of our mortgage broker clients targeting a niche audience: medical professionals. In the latest episode, we dive into a real-world, six-week experiment that pits Google Ads against Bing Ads (now Microsoft Advertising) for one of our mortgage broker clients targeting a niche audience: medical professionals. b2c lead gen examples, b2c lead gen case study, mortgage leads, buy mortgage leads, mortgage lead gen, mortgage leads example, mortgage leads case study, lead gen case study, lead gen example false full 366 e214e611-c975-46a9-ac01-a0894e3cbd4b How Google reviews generate leads Mon, 12 May 2025 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ How Google reviews generate leads Alex Curtis 00:17:45 Prof. Robert Cialdini author of "Influence" says: " People follow the lead of many others." Richard Shotton who references Cialdini's work in his book "The Choice Factory" says: "People are deeply influenced by others." Social proof is a highly effective strategy for businesses. It can even help convince people to do something that they probably don't want to. Like paying their taxes on time. Getting regular 5-star Google reviews lets people know your business is popular. In the words of Cialdini "it reduces their uncertainty and gets them off the sidelines". If you want to generate consistent high quality leads then you'll want to start building social proof. Prof. Robert Cialdini author of "Influence" says: " People follow the lead of many others." Richard Shotton who references Cialdini's work in his book "The Choice Factory" says: "People are deeply influenced by others." Social proof is a highly effective strategy for businesses. It can even help convince people to do something that they probably don't want to. Like paying their taxes on time. Getting regular 5-star Google reviews lets people know your business is popular. In the words of Cialdini "it reduces their uncertainty and gets them off the sidelines". If you want to generate consistent high quality leads then you'll want to start building social proof. mortgage leads false full 365 773cd584-05ff-4d0f-b1cb-01a8156d8ad8 4 Brokers & 10 Experts Share Video Marketing Tips To Get Mortgage Leads Mon, 24 Mar 2025 11:34:44 +0000 alex@theleadengine.co.uk (Dan Howell, Thomas Honour, Anthony Mcquilliam, Arthur Maskew, Ash Borland, Alex Kerr, Chris Targett, Valerie Morris, Luke Sherran, Louise Brogan, Alex Curtis, Joseph Bojang, Tom Martin, Sarah Robinson) https://theleadengine.co.uk/ 4 Brokers & 10 Experts Share Video Marketing Tips To Get Mortgage Leads Dan Howell, Thomas Honour, Anthony Mcquilliam, Arthur Maskew, Ash Borland, Alex Kerr, Chris Targett, Valerie Morris, Luke Sherran, Louise Brogan, Alex Curtis, Joseph Bojang, Tom Martin, Sarah Robinson 00:46:44 Why do video marketing, what can you expect and how to be consistent with it? Mortgage Brokers Dan Howell, Thomas Honour, Alex Kerr and Anthony McQuilliam give us their top tips for video marketing success. You'll also hear from Chris Targett, Ash Borland, Louise Brogan, Luke Sherran, Valerie Morris, Joseph Bojang, Arthur Maskew, Tom Martin and Sarah Robinson with their best advice too. Why do video marketing, what can you expect and how to be consistent with it? Mortgage Brokers Dan Howell, Thomas Honour, Alex Kerr and Anthony McQuilliam give us their top tips for video marketing success. You'll also hear from Chris Targett, Ash Borland, Louise Brogan, Luke Sherran, Valerie Morris, Joseph Bojang, Arthur Maskew, Tom Martin and Sarah Robinson with their best advice too. social for brokers, mortgage leads, video marketing for mortgage brokers, chris targett, ash borland false full 364 34cd59dd-9d50-4769-a64c-5d20087453f3 Buying Mortgage Leads - What Is It Actually Like? 9 Experienced Brokers Share Their Stories Mon, 10 Mar 2025 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Buying Mortgage Leads - What Is It Actually Like? 9 Experienced Brokers Share Their Stories The Lead Engine 00:26:28 Imagine having access to the unfiltered truth about buying mortgage leads straight from the mouths of experienced brokers. In this episode, we dive into the real-life stories of nine mortgage brokers who have navigated the ups and downs of lead purchasing. From the highs of securing new clients to the lows of dealing with subpar leads, these brokers share it all. Imagine having access to the unfiltered truth about buying mortgage leads straight from the mouths of experienced brokers. In this episode, we dive into the real-life stories of nine mortgage brokers who have navigated the ups and downs of lead purchasing. From the highs of securing new clients to the lows of dealing with subpar leads, these brokers share it all. mortgage leads false full 363 806a8e98-d03d-4793-a98c-5104228eafe2 When Is The Best Time To Advertise For Mortgage Leads? The Best Time to Advertise for Mortgage Leads
In this insightful podcast episode, we explore the critical aspect of timing in mortgage lead advertising. We delve into various factors that influence the effectiveness of lead generation and conversion in the mortgage industry.

Key Insights on Lead Response Time
The episode starts by highlighting the crucial importance of quick response times in lead conversion:

  • Responding within the first 5 minutes significantly increases your chances of qualifying a lead.
  • Delays in response time can dramatically reduce conversion rates.
  • Being the first to respond gives a substantial competitive advantage.

Advertising Schedule Strategies
We discuss the pros and cons of different advertising schedules, challenging some conventional wisdom about when to run ads.

Broker Preferences vs. Reality
The episode reveals interesting findings from a LinkedIn poll about mortgage brokers’ preferences for receiving leads, and how these might not always align with optimal lead generation times.

Conversion Rates: Bought vs. Brand-Generated Leads
We explore the differences in conversion rates between purchased leads and those generated by a brand’s own efforts.

Exclusive Case Studies
The highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into:

  • The most effective days and times for generating high-quality leads
  • Surprising findings about weekend lead generation
  • The impact of advertising schedules on lead quality and conversion rates

Listeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies.

This episode is a must-listen for mortgage professionals looking to optimise their advertising efforts and maximise their lead generation success.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 24 Feb 2025 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ The Best Time to Advertise for Mortgage Leads
In this insightful podcast episode, we explore the critical aspect of timing in mortgage lead advertising. We delve into various factors that influence the effectiveness of lead generation and conversion in the mortgage industry.

Key Insights on Lead Response Time
The episode starts by highlighting the crucial importance of quick response times in lead conversion:

  • Responding within the first 5 minutes significantly increases your chances of qualifying a lead.
  • Delays in response time can dramatically reduce conversion rates.
  • Being the first to respond gives a substantial competitive advantage.

Advertising Schedule Strategies
We discuss the pros and cons of different advertising schedules, challenging some conventional wisdom about when to run ads.

Broker Preferences vs. Reality
The episode reveals interesting findings from a LinkedIn poll about mortgage brokers’ preferences for receiving leads, and how these might not always align with optimal lead generation times.

Conversion Rates: Bought vs. Brand-Generated Leads
We explore the differences in conversion rates between purchased leads and those generated by a brand’s own efforts.

Exclusive Case Studies
The highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into:

  • The most effective days and times for generating high-quality leads
  • Surprising findings about weekend lead generation
  • The impact of advertising schedules on lead quality and conversion rates

Listeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies.

This episode is a must-listen for mortgage professionals looking to optimise their advertising efforts and maximise their lead generation success.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> When Is The Best Time To Advertise For Mortgage Leads? The Lead Engine 00:37:35 “Should we turn our ads off outside of office hours?” “Are we wasting ad budget if we generate leads at weekends?” The highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into: • The most effective days and times for generating high-quality leads • Surprising findings about weekend lead generation • The impact of advertising schedules on lead quality and conversion rates Listeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies. This episode is a must-listen for mortgage professionals looking to optimize their advertising efforts and maximize their lead generation success. “Should we turn our ads off outside of office hours?” “Are we wasting ad budget if we generate leads at weekends?” The highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into: • The most effective days and times for generating high-quality leads • Surprising findings about weekend lead generation • The impact of advertising schedules on lead quality and conversion rates Listeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies. This episode is a must-listen for mortgage professionals looking to optimize their advertising efforts and maximize their lead generation success. mortgage ppc, mortgage leads, mortgage marketing, mortgage advertising, mortgage lead generation false full 362 4cf44e2c-1aae-4456-b911-c0affe313eaa How to make your business twice as memorable (But you won't do it) Mon, 13 Jan 2025 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ How to make your business twice as memorable (But you won't do it) The Lead Engine 00:20:58 In today’s episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let’s rhyme our way to better branding! In today’s episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let’s rhyme our way to better branding! mortgage leads, mortgage marketing false full 361 64179562-5134-49f0-b5c8-7b12008571f6 More Attention, More Mortgage Leads? Research by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come’ which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour.

One of the most interesting tests involved a warning sign for falling rocks. In one version, the rocks had already landed at the bottom of the cliff. In the other, the rocks were depicted mid-fall, as if gravity had just pulled them from the cliffside.

The results were fascinating. Drivers slowed down and paid more attention to the sign with the rocks in mid-air. The implied movement triggered a response—our brains couldn’t help but notice it. This effect isn’t about consciously choosing to look; it’s subconscious. Movement, even implied movement, has a way of pulling our focus.

This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it’s just been kicked—grab people’s attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads?

So, we set up a series of experiments to find out. For Facebook ads, we used two types of images: one set featured static visuals, like an empty lounge or a stationary object. The other set used visuals with implied movement, such as kids running through the lounge. We wanted to see which images would make people stop scrolling and click.

But we didn’t stop there. We extended the test to Google Ads and landing pages. Some pages featured static images, while others used animations or visuals suggesting movement. Half the visitors saw one version; half saw the other. The question was simple: does adding motion—or the impression of motion—get more people to leave their details and inquire about a mortgage?

We even asked a few people to compare pairs of images and tell us which one grabbed their attention first. From an empty lounge to kids running, from a plain football to one with a shadow, we wanted to understand what drew their eyes.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 16 Dec 2024 06:00:00 +0000 alex@theleadengine.co.uk (Luke Sherran, Sarah Beeson, Lewis Shaw, Christian Duncan, Martin Lightbowne, Joseph Bojang, Caz Cusumano, Alex Curtis, Tom Martin, Andy Storch, Valerie Morris, Ian Hewett) https://theleadengine.co.uk/ Research by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come’ which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour.

One of the most interesting tests involved a warning sign for falling rocks. In one version, the rocks had already landed at the bottom of the cliff. In the other, the rocks were depicted mid-fall, as if gravity had just pulled them from the cliffside.

The results were fascinating. Drivers slowed down and paid more attention to the sign with the rocks in mid-air. The implied movement triggered a response—our brains couldn’t help but notice it. This effect isn’t about consciously choosing to look; it’s subconscious. Movement, even implied movement, has a way of pulling our focus.

This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it’s just been kicked—grab people’s attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads?

So, we set up a series of experiments to find out. For Facebook ads, we used two types of images: one set featured static visuals, like an empty lounge or a stationary object. The other set used visuals with implied movement, such as kids running through the lounge. We wanted to see which images would make people stop scrolling and click.

But we didn’t stop there. We extended the test to Google Ads and landing pages. Some pages featured static images, while others used animations or visuals suggesting movement. Half the visitors saw one version; half saw the other. The question was simple: does adding motion—or the impression of motion—get more people to leave their details and inquire about a mortgage?

We even asked a few people to compare pairs of images and tell us which one grabbed their attention first. From an empty lounge to kids running, from a plain football to one with a shadow, we wanted to understand what drew their eyes.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> More Attention, More Mortgage Leads? Luke Sherran, Sarah Beeson, Lewis Shaw, Christian Duncan, Martin Lightbowne, Joseph Bojang, Caz Cusumano, Alex Curtis, Tom Martin, Andy Storch, Valerie Morris, Ian Hewett 00:29:06 “Ever been chatting with someone in a pub, but your eyes keep drifting to the football on the screen? Don’t worry—you’ve got the perfect excuse. It’s not your fault; psychologists say movement grabs our attention because it might be a threat or, more importantly, food! In fact, research by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come’ which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour. This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it’s just been kicked—grab people’s attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads? “Ever been chatting with someone in a pub, but your eyes keep drifting to the football on the screen? Don’t worry—you’ve got the perfect excuse. It’s not your fault; psychologists say movement grabs our attention because it might be a threat or, more importantly, food! In fact, research by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come’ which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour. This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it’s just been kicked—grab people’s attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads? mortgage leads false full 360 1845f9e4-ea4e-4635-be93-ea8e07c2f1cf The Lead Ladies - Room 101 Team Christmas Special Join The Lead Ladies and some of The Lead Engine team in this entertaining episode as they vent about their holiday annoyances!

Featuring input from the Queens of Christmas on what to banish to Room 101, and a surprising twist from our resident Grinch, it’s a festive mix of humour and holiday spirit. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 9 Dec 2024 06:00:00 +0000 alex@theleadengine.co.uk (Jo Bish, Andraya Spencer, Hannah Sturman, Stephanie Duffin, Daniel Yetton, Alex Curtis, Tessa Snart, Ben Chapman) https://theleadengine.co.uk/ Join The Lead Ladies and some of The Lead Engine team in this entertaining episode as they vent about their holiday annoyances!

Featuring input from the Queens of Christmas on what to banish to Room 101, and a surprising twist from our resident Grinch, it’s a festive mix of humour and holiday spirit. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 Team Christmas Special Jo Bish, Andraya Spencer, Hannah Sturman, Stephanie Duffin, Daniel Yetton, Alex Curtis, Tessa Snart, Ben Chapman 00:46:35 Join The Lead Ladies and some of The Lead Engine team in this entertaining episode as they vent about their holiday annoyances! Featuring input from the Queens of Christmas on what to banish to Room 101, and a surprising twist from our resident Grinch, it’s a festive mix of humour and holiday spirit. Join The Lead Ladies and some of The Lead Engine team in this entertaining episode as they vent about their holiday annoyances! Featuring input from the Queens of Christmas on what to banish to Room 101, and a surprising twist from our resident Grinch, it’s a festive mix of humour and holiday spirit. room 101, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, christmas, pet peeves, the lead engine, mortgage advisor, marketing, mortgage broker false full 359 f754fc62-7db9-4407-9f03-0c72304a10e9 Jamie Thompson Mortgages Returns! In this week’s podcast, Alex chats with mortgage broker Jamie Thompson about his triumphant journey as a first-time buyer specialist, highlighting how he effectively utilises search engine optimisation (SEO) to attract leads and enhance his business. 

Jamie shares practical tips and strategies for other brokers aiming to create impactful content that boosts both traffic and the quality of leads, making this episode a valuable resource for those in the mortgage industry looking to elevate their online presence.

Follow Jamie on LinkedIn.

Visit Jamie Thompson Mortgages.

listen back to Jamie Thompson - Business Superhero Series - Episode 171.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 2 Dec 2024 06:00:00 +0000 alex@theleadengine.co.uk (Jamie Thompson, Alex Curtis) https://theleadengine.co.uk/ In this week’s podcast, Alex chats with mortgage broker Jamie Thompson about his triumphant journey as a first-time buyer specialist, highlighting how he effectively utilises search engine optimisation (SEO) to attract leads and enhance his business. 

Jamie shares practical tips and strategies for other brokers aiming to create impactful content that boosts both traffic and the quality of leads, making this episode a valuable resource for those in the mortgage industry looking to elevate their online presence.

Follow Jamie on LinkedIn.

Visit Jamie Thompson Mortgages.

listen back to Jamie Thompson - Business Superhero Series - Episode 171.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Jamie Thompson Mortgages Returns! Jamie Thompson, Alex Curtis 00:53:20 In this week’s podcast, Alex chats with mortgage broker Jamie Thompson about his triumphant journey as a first-time buyer specialist, highlighting how he effectively utilises search engine optimisation (SEO) to attract leads and enhance his business. Jamie shares practical tips and strategies for other brokers aiming to create impactful content that boosts both traffic and the quality of leads, making this episode a valuable resource for those in the mortgage industry looking to elevate their online presence. In this week’s podcast, Alex chats with mortgage broker Jamie Thompson about his triumphant journey as a first-time buyer specialist, highlighting how he effectively utilises search engine optimisation (SEO) to attract leads and enhance his business. Jamie shares practical tips and strategies for other brokers aiming to create impactful content that boosts both traffic and the quality of leads, making this episode a valuable resource for those in the mortgage industry looking to elevate their online presence. google, first time buyers, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 358 ca75c37a-a5a1-4f02-82f9-a99a57c90efd Talking Ads - Episode 14 In this month's edition, Alex, Hannah, Stephanie and Tessa from the Talking Ads team delve into the intriguing world of marketing, showcasing standout advertisements that pique their interest. 

They explore a diverse range of products, from cozy electric blankets and effective deodorants to cutting-edge technology and strategies for boosting YouTube engagement. 

By analysing the clever messaging and branding techniques used, the team highlights what makes these ads resonate with consumers, offering insights into effective marketing strategies.

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 25 Nov 2024 06:00:00 +0000 alex@theleadengine.co.uk (Hannah Sturman, Alex Curtis, Stephanie Duffin, Tessa Snart) https://theleadengine.co.uk/ In this month's edition, Alex, Hannah, Stephanie and Tessa from the Talking Ads team delve into the intriguing world of marketing, showcasing standout advertisements that pique their interest. 

They explore a diverse range of products, from cozy electric blankets and effective deodorants to cutting-edge technology and strategies for boosting YouTube engagement. 

By analysing the clever messaging and branding techniques used, the team highlights what makes these ads resonate with consumers, offering insights into effective marketing strategies.

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Talking Ads - Episode 14 Hannah Sturman, Alex Curtis, Stephanie Duffin, Tessa Snart 00:22:57 In this month's edition, Alex, Hannah, Stephanie and Tessa from the Talking Ads team delve into the intriguing world of marketing, showcasing standout advertisements that pique their interest. They explore a diverse range of products, from cozy electric blankets and effective deodorants to cutting-edge technology and strategies for boosting YouTube engagement. By analysing the clever messaging and branding techniques used, the team highlights what makes these ads resonate with consumers, offering insights into effective marketing strategies. In this month's edition, Alex, Hannah, Stephanie and Tessa from the Talking Ads team delve into the intriguing world of marketing, showcasing standout advertisements that pique their interest. They explore a diverse range of products, from cozy electric blankets and effective deodorants to cutting-edge technology and strategies for boosting YouTube engagement. By analysing the clever messaging and branding techniques used, the team highlights what makes these ads resonate with consumers, offering insights into effective marketing strategies. talking ads, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 357 494a32b9-8724-4a29-8367-d6a1413716af Blue Fish Mortgage Solutions - Ross McMillan Returns!  Alex and Ross reunite to discuss the significant strides made by Blue Fish Mortgage Solutions, particularly in content creation through SEO, which has led to an increase in leads by targeting niche markets. They emphasise how this strategy has not only enhanced visibility but also positioned the company as a thought leader in the mortgage industry. Additionally, they highlight the crucial role of a robust social media presence in complementing the website, driving traffic, and further engaging potential customers, thus reinforcing the overall marketing strategy.

Follow Ross on LinkedIn.

Listen back to episode 260. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 18 Nov 2024 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Ross McMillan) https://theleadengine.co.uk/  Alex and Ross reunite to discuss the significant strides made by Blue Fish Mortgage Solutions, particularly in content creation through SEO, which has led to an increase in leads by targeting niche markets. They emphasise how this strategy has not only enhanced visibility but also positioned the company as a thought leader in the mortgage industry. Additionally, they highlight the crucial role of a robust social media presence in complementing the website, driving traffic, and further engaging potential customers, thus reinforcing the overall marketing strategy.

Follow Ross on LinkedIn.

Listen back to episode 260. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Blue Fish Mortgage Solutions - Ross McMillan Returns! Alex Curtis, Ross McMillan 00:37:07 Alex and Ross reunite to discuss the significant strides made by Blue Fish Mortgage Solutions, particularly in content creation through SEO, which has led to an increase in leads by targeting niche markets. They emphasise how this strategy has not only enhanced visibility but also positioned the company as a thought leader in the mortgage industry. Additionally, they highlight the crucial role of a robust social media presence in complementing the website, driving traffic, and further engaging potential customers, thus reinforcing the overall marketing strategy. Alex and Ross reunite to discuss the significant strides made by Blue Fish Mortgage Solutions, particularly in content creation through SEO, which has led to an increase in leads by targeting niche markets. They emphasise how this strategy has not only enhanced visibility but also positioned the company as a thought leader in the mortgage industry. Additionally, they highlight the crucial role of a robust social media presence in complementing the website, driving traffic, and further engaging potential customers, thus reinforcing the overall marketing strategy. blue fish mortgage solutions, mortgages, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, success story, mortgage advisor false full 356 ed8c35cd-cb9b-4de3-bd8d-92b57dcdeacb Grow Partnership - Paul Flavin In this engaging conversation, Alex talks with award-winning business owner and mentor Paul Flavin, who shares insights from his journey transitioning from running multiple mortgage businesses to becoming a business coach. They discuss how Grow Partnership offers valuable strategic guidance and support tailored for small mortgage businesses, including startups, helping them navigate challenges and achieve sustainable growth through targeted coaching services.

Follow Paul on LinkedIn.

Visit Grow Partnership here.

Follow Grow Partnership on YouTube.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 11 Nov 2024 06:00:00 +0000 alex@theleadengine.co.uk (Paul Flavin, Alex Curtis) https://theleadengine.co.uk/ In this engaging conversation, Alex talks with award-winning business owner and mentor Paul Flavin, who shares insights from his journey transitioning from running multiple mortgage businesses to becoming a business coach. They discuss how Grow Partnership offers valuable strategic guidance and support tailored for small mortgage businesses, including startups, helping them navigate challenges and achieve sustainable growth through targeted coaching services.

Follow Paul on LinkedIn.

Visit Grow Partnership here.

Follow Grow Partnership on YouTube.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Grow Partnership - Paul Flavin Paul Flavin, Alex Curtis 00:49:11 In this engaging conversation, Alex talks with award-winning business owner and mentor Paul Flavin, who shares insights from his journey transitioning from running multiple mortgage businesses to becoming a business coach. They discuss how Grow Partnership offers valuable strategic guidance and support tailored for small mortgage businesses, including startups, helping them navigate challenges and achieve sustainable growth through targeted coaching services. In this engaging conversation, Alex talks with award-winning business owner and mentor Paul Flavin, who shares insights from his journey transitioning from running multiple mortgage businesses to becoming a business coach. They discuss how Grow Partnership offers valuable strategic guidance and support tailored for small mortgage businesses, including startups, helping them navigate challenges and achieve sustainable growth through targeted coaching services. business coach, advisers assemble, financial services, business mentor, paul flavin, mortgage adviser, advisors assemble, grow partnership, the lead engine, mortgage advisor, mortgage broker false full 355 512f3629-1ff6-47ec-a629-ae6ffe17a098 The Lead Ladies - Room 101 With Paul Huby In this episode of Room 101, The Lead Ladies sit down with Paul Huby, a Mortgage and Protection Adviser whose passions extend beyond finance to include Hyrox competitions and hiking adventures.

Paul delves into his biggest pet peeves, touching on issues like the chaos of supermarkets, the commercialisation of Christmas markets, the annoyance of product surveys, and the disruptive use of phones at concerts and festivals, offering a candid look at the societal habits that frustrate him.

Follow Paul on socials:

 @LinkedIn

@Instagram

@Facebook

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 4 Nov 2024 06:00:00 +0000 alex@theleadengine.co.uk (Paul Huby, Andraya Spencer, Stephanie Duffin, Tessa Snart) https://theleadengine.co.uk/ In this episode of Room 101, The Lead Ladies sit down with Paul Huby, a Mortgage and Protection Adviser whose passions extend beyond finance to include Hyrox competitions and hiking adventures.

Paul delves into his biggest pet peeves, touching on issues like the chaos of supermarkets, the commercialisation of Christmas markets, the annoyance of product surveys, and the disruptive use of phones at concerts and festivals, offering a candid look at the societal habits that frustrate him.

Follow Paul on socials:

 @LinkedIn

@Instagram

@Facebook

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Paul Huby Paul Huby, Andraya Spencer, Stephanie Duffin, Tessa Snart 00:50:23 In this episode of Room 101, The Lead Ladies sit down with Paul Huby, a Mortgage and Protection Adviser whose passions extend beyond finance to include Hyrox competitions and hiking adventures. Paul delves into his biggest pet peeves, touching on issues like the chaos of supermarkets, the commercialisation of Christmas markets, the annoyance of product surveys, and the disruptive use of phones at concerts and festivals, offering a candid look at the societal habits that frustrate him. In this episode of Room 101, The Lead Ladies sit down with Paul Huby, a Mortgage and Protection Adviser whose passions extend beyond finance to include Hyrox competitions and hiking adventures. Paul delves into his biggest pet peeves, touching on issues like the chaos of supermarkets, the commercialisation of Christmas markets, the annoyance of product surveys, and the disruptive use of phones at concerts and festivals, offering a candid look at the societal habits that frustrate him. room 101, advisers assemble, financial services, financial adviser, financial advisor, lead generation, mortgage adviser, advisors assemble, seo, pet peeves, mortgage advisor, mortgage broker false full 354 5ceee1b8-2223-42d6-9178-407faef9bfa9 Episode 13: 'Talking Ads' With Special Guest, Louise Brogan! In the latest episode of Talking Ads, the team welcomes LinkedIn expert Louise Brogan, who discusses three innovative messaging-style ads from the platform, offering fresh insights while sharing valuable LinkedIn strategies. Alongside her advertising analysis, Louise updates listeners on her YouTube journey and its new goals, all infused with plenty of humour to keep the conversation lively and engaging!

Follow Louise on LinkedIn.

Subscribe and follow Louise on YouTube. 

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 28 Oct 2024 06:00:00 +0000 alex@theleadengine.co.uk (Stephanie Duffin, Tessa Snart, Hannah Sturman, Louise Brogan) https://theleadengine.co.uk/ In the latest episode of Talking Ads, the team welcomes LinkedIn expert Louise Brogan, who discusses three innovative messaging-style ads from the platform, offering fresh insights while sharing valuable LinkedIn strategies. Alongside her advertising analysis, Louise updates listeners on her YouTube journey and its new goals, all infused with plenty of humour to keep the conversation lively and engaging!

Follow Louise on LinkedIn.

Subscribe and follow Louise on YouTube. 

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 13: 'Talking Ads' With Special Guest, Louise Brogan! Stephanie Duffin, Tessa Snart, Hannah Sturman, Louise Brogan 00:50:19 In the latest episode of Talking Ads, the team welcomes LinkedIn expert Louise Brogan, who discusses three innovative messaging-style ads from the platform, offering fresh insights while sharing valuable LinkedIn strategies. Alongside her advertising analysis, Louise updates listeners on her YouTube journey and its new goals, all infused with plenty of humour to keep the conversation lively and engaging! In the latest episode of Talking Ads, the team welcomes LinkedIn expert Louise Brogan, who discusses three innovative messaging-style ads from the platform, offering fresh insights while sharing valuable LinkedIn strategies. Alongside her advertising analysis, Louise updates listeners on her YouTube journey and its new goals, all infused with plenty of humour to keep the conversation lively and engaging! talking ads, advertising, advisers assemble, linkedin, louise brogan, financial services, financial adviser, financial advisor, linkedin expert, lead generation, mortgage adviser, advisors assemble, seo, mortgage advisor, marketing, mortgage broker false full 353 b602e216-24fc-4ca9-bd99-e0f398344a08 LV= General Insurance - Sam Mears In this discussion, Alex Curtis is joined by Sam Mears, Regional Account Manager at LV= General Insurance to elaborate on the company's innovative service approach tailored for GI intermediaries, highlighting initiatives like awareness-raising round table events and user-friendly smartphone technology designed to streamline the client experience and enhance adviser efficiency.

Visit LV= General Insurance Intermediaries here.

Find out more about the comparison tool here.

Follow Sam on LinkedIn.

Contact Sam via Tel:  07385533169 or email him sam.mears@lv.co.uk  

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 21 Oct 2024 05:00:00 +0000 alex@theleadengine.co.uk (Sam Mears, Alex Curtis) https://theleadengine.co.uk/ In this discussion, Alex Curtis is joined by Sam Mears, Regional Account Manager at LV= General Insurance to elaborate on the company's innovative service approach tailored for GI intermediaries, highlighting initiatives like awareness-raising round table events and user-friendly smartphone technology designed to streamline the client experience and enhance adviser efficiency.

Visit LV= General Insurance Intermediaries here.

Find out more about the comparison tool here.

Follow Sam on LinkedIn.

Contact Sam via Tel:  07385533169 or email him sam.mears@lv.co.uk  

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> LV= General Insurance - Sam Mears Sam Mears, Alex Curtis 00:31:39 In this discussion, Alex Curtis is joined by Sam Mears, Regional Account Manager at LV= General Insurance to elaborate on the company's innovative service approach tailored for GI intermediaries, highlighting initiatives like awareness-raising round table events and user-friendly smartphone technology designed to streamline the client experience and enhance adviser efficiency. In this discussion, Alex Curtis is joined by Sam Mears, Regional Account Manager at LV= General Insurance to elaborate on the company's innovative service approach tailored for GI intermediaries, highlighting initiatives like awareness-raising round table events and user-friendly smartphone technology designed to streamline the client experience and enhance adviser efficiency. advisers assemble, lv= general insurance, financial services, lead generation, mortgage adviser, general insurance, advisors assemble, seo, insurance, mortgage advisor, mortgage broker false full 352 23e3b7ea-a110-4147-a7f3-0ec0f32eb5fc Google Ads Keyword Types - Alex Curtis Following  the solo episodes on Google Campaign Types and Google Bidding Types, Alex Curtis is back to talk more about Google Ads but this time to focus specifically on Keyword Types. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 14 Oct 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Following  the solo episodes on Google Campaign Types and Google Bidding Types, Alex Curtis is back to talk more about Google Ads but this time to focus specifically on Keyword Types. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Google Ads Keyword Types - Alex Curtis Alex Curtis 00:12:59 Following the solo episodes on Google Campaign Types and Google Bidding Types, Alex Curtis is back to talk more about Google Ads but this time to focus specifically on Keyword Types. Following the solo episodes on Google Campaign Types and Google Bidding Types, Alex Curtis is back to talk more about Google Ads but this time to focus specifically on Keyword Types. google, search engine optimisation, advisers assemble, keyword types, financial services, financial adviser, lead generation, mortgage adviser, advisors assemble, seo, google ads, the lead engine, mortgage advisor, marketing, mortgage broker false full 351 fe8470a7-e764-4fad-9600-1e0f7482c7a0 The Lead Ladies - Room 101 With Justin Moy This time The Lead Ladies are joined by the managing director of Essex-based brokerage, EHF Mortgages to share his personal pet peeves and a few light-hearted, industry related ones!

Follow Justin on  LinkedIn.

Visit EHF Mortgages here.

Visit Newspage here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 7 Oct 2024 05:00:00 +0000 alex@theleadengine.co.uk (Justin Moy, Andraya Spencer, Stephanie Duffin, Tessa Snart) https://theleadengine.co.uk/ This time The Lead Ladies are joined by the managing director of Essex-based brokerage, EHF Mortgages to share his personal pet peeves and a few light-hearted, industry related ones!

Follow Justin on  LinkedIn.

Visit EHF Mortgages here.

Visit Newspage here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Justin Moy Justin Moy, Andraya Spencer, Stephanie Duffin, Tessa Snart 00:43:38 This time The Lead Ladies are joined by the managing director of Essex-based brokerage, EHF Mortgages to share his personal pet peeves and a few light-hearted, industry related ones! This time The Lead Ladies are joined by the managing director of Essex-based brokerage, EHF Mortgages to share his personal pet peeves and a few light-hearted, industry related ones! room 101, the lead ladies, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, mortgage advisor, mortgage broker false full 350 0bb10e18-9ff7-4980-989a-625211968e2c Episode 12: 'Talking Ads' with Alex, Steph and Tessa Alex, Steph and Tessa share the adverts that have caught there eye this time, including Hannah's advert in her absence that has them fooled!

Cats and dogs, roofing and makeup take the lead for this episode...

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 30 Sep 2024 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis, Stephanie Duffin) https://theleadengine.co.uk/ Alex, Steph and Tessa share the adverts that have caught there eye this time, including Hannah's advert in her absence that has them fooled!

Cats and dogs, roofing and makeup take the lead for this episode...

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 12: 'Talking Ads' with Alex, Steph and Tessa Tessa Snart, Alex Curtis, Stephanie Duffin 00:23:24 Alex, Steph and Tessa share the adverts that have caught there eye this time, including Hannah's advert in her absence that has them fooled! Cats and dogs, roofing and makeup take the lead for this episode... Alex, Steph and Tessa share the adverts that have caught there eye this time, including Hannah's advert in her absence that has them fooled! Cats and dogs, roofing and makeup take the lead for this episode... advertising, advisers assemble, social media, financial services, websites, lead generation, adverts, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 349 a8de3f63-73d0-47db-aa15-ffafe3defdde Google Ads Bidding Types - Alex Curtis Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them.

On this episode, Alex covers the following:

1. Manual CPC Bidding

2. Maximise Clicks Bidding

3. Smart Bidding

4. Target CPA Bidding

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 23 Sep 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them.

On this episode, Alex covers the following:

1. Manual CPC Bidding

2. Maximise Clicks Bidding

3. Smart Bidding

4. Target CPA Bidding

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Google Ads Bidding Types - Alex Curtis Alex Curtis 00:18:25 Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them. On this episode, Alex covers the following: 1. Manual CPC Bidding 2. Maximise Clicks Bidding 3. Smart Bidding 4. Target CPA Bidding Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them. On this episode, Alex covers the following: 1. Manual CPC Bidding 2. Maximise Clicks Bidding 3. Smart Bidding 4. Target CPA Bidding website, target cpa, ad campaigns, advisers assemble, ad rank, smart bidding, financial services, bidding types, financial adviser, financial advisor, manual cpc, lead generation, mortgage adviser, advisors assemble, seo, google ads, maximise clicks, mortgage advisor, marketing false full 348 59163844-5d90-4359-8790-b8ad71776e85 Google Ads Campaigns (Part 2) - Demand Gen, Call & Search Part two of a two-part episode, Alex Curtis is back to focus on the last three different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.

Part 2 breakdown:

1. Demand Gen Campaigns

2. Call Campaigns

3. Search Campaigns

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 16 Sep 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Part two of a two-part episode, Alex Curtis is back to focus on the last three different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.

Part 2 breakdown:

1. Demand Gen Campaigns

2. Call Campaigns

3. Search Campaigns

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Google Ads Campaigns (Part 2) - Demand Gen, Call & Search Alex Curtis 00:15:06 Part two of a two-part episode, Alex Curtis is back to focus on the last three different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them. Part 2 breakdown: 1. Demand Gen Campaigns 2. Call Campaigns 3. Search Campaigns Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. Part two of a two-part episode, Alex Curtis is back to focus on the last three different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them. Part 2 breakdown: 1. Demand Gen Campaigns 2. Call Campaigns 3. Search Campaigns Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. advisers assemble, search campaigns, google ads campaigns, financial services, financial adviser, financial advisor, call campaigns, google search console, lead generation, mortgage adviser, advisors assemble, seo, google ads, the lead engine, mortgage advisor, mortgage broker false full 347 e3053227-3efa-4a25-9cb1-446b5eb0153c Google Ads Campaigns (Part 1) - Performance Max, Display & Video Ads The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.

Part 1 breakdown:

1. Performance Max Campaigns

2. Google Display Campaigns

3. Video  Campaigns

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 9 Sep 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.

Part 1 breakdown:

1. Performance Max Campaigns

2. Google Display Campaigns

3. Video  Campaigns

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Google Ads Campaigns (Part 1) - Performance Max, Display & Video Ads Alex Curtis 00:22:25 The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them. Part 1 breakdown: 1. Performance Max Campaigns 2. Google Display Campaigns 3. Video Campaigns The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them. Part 1 breakdown: 1. Performance Max Campaigns 2. Google Display Campaigns 3. Video Campaigns spam, video ads, advisers assemble, ai, google ads campaigns, financial services, financial adviser, financial advisor, google display, lead generation, performance max, mortgage adviser, advisors assemble, seo, google ads, the lead engine, display, mortgage advisor, mortgage broker false full 346 cef4acfb-bcc3-4c17-a8cf-f1562105d417 Episode 11: 'Talking Ads' with Alex, Steph and Tessa Alex, Steph and Tessa share the adverts that have caught their eye this month, bringing along a mixed bag of ideas. From text messages and QR codes to getting creative with Canva and copy writing, the team have got you covered!

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 2 Sep 2024 05:00:00 +0000 alex@theleadengine.co.uk (Stephanie Duffin, Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex, Steph and Tessa share the adverts that have caught their eye this month, bringing along a mixed bag of ideas. From text messages and QR codes to getting creative with Canva and copy writing, the team have got you covered!

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 11: 'Talking Ads' with Alex, Steph and Tessa Stephanie Duffin, Alex Curtis, Tessa Snart 00:22:09 Alex, Steph and Tessa share the adverts that have caught their eye this month, bringing along a mixed bag of ideas. From text messages and QR codes to getting creative with Canva and copy writing, the team have got you covered! Alex, Steph and Tessa share the adverts that have caught their eye this month, bringing along a mixed bag of ideas. From text messages and QR codes to getting creative with Canva and copy writing, the team have got you covered! website, talking ads, advertising, advisers assemble, social media, financial services, financial adviser, financial advisor, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 345 98ba2fce-8fe4-45a7-a07a-0f48e0e971d8 Mortgage Industry Mental Health Charter (MIMHC) - Jason Berry Alex is joined by Jason Berry, Group Sales Director at Crystal Specialist Finance and Co Founder of Mortgage Industry Mental Health Charter (MIMHC).

Follow Jason on LinkedIn.

Visit or sign up to MIMHC here.

Visit Crystal Specialist Finance here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 26 Aug 2024 05:00:00 +0000 alex@theleadengine.co.uk (Jason Berry, Alex Curtis) https://theleadengine.co.uk/ Alex is joined by Jason Berry, Group Sales Director at Crystal Specialist Finance and Co Founder of Mortgage Industry Mental Health Charter (MIMHC).

Follow Jason on LinkedIn.

Visit or sign up to MIMHC here.

Visit Crystal Specialist Finance here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mortgage Industry Mental Health Charter (MIMHC) - Jason Berry Jason Berry, Alex Curtis 00:30:51 Alex is joined by Jason Berry, Group Sales Director at Crystal Specialist Finance and Co Founder of Mortgage Industry Mental Health Charter (MIMHC). Alex is joined by Jason Berry, Group Sales Director at Crystal Specialist Finance and Co Founder of Mortgage Industry Mental Health Charter (MIMHC). advisers assemble, mental health, mortgage industry mental health charter, financial services, financial adviser, financial advisor, mortgage industry, lead generation, mortgage adviser, advisors assemble, awareness, the lead engine, mortgage advisor, mortgage broker false full 344 ca9ddddd-0026-4d73-8885-2562933332ea Episode 10: 'Talking Ads' with Alex, Hannah, Steph and Tessa The team are back to share the adverts that have caught their eye this month, sharing what made them stop and look and how you could create similar promotions for your website or social media pages. 

From 'adulting' and cleaning to furniture and music lessons, they have selected a range of cleverly thought about adverts for you to store away neatly in your catalogue of inspiration.

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 19 Aug 2024 05:00:00 +0000 alex@theleadengine.co.uk (Hannah Sturman, Stephanie Duffin, Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ The team are back to share the adverts that have caught their eye this month, sharing what made them stop and look and how you could create similar promotions for your website or social media pages. 

From 'adulting' and cleaning to furniture and music lessons, they have selected a range of cleverly thought about adverts for you to store away neatly in your catalogue of inspiration.

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 10: 'Talking Ads' with Alex, Hannah, Steph and Tessa Hannah Sturman, Stephanie Duffin, Alex Curtis, Tessa Snart 00:24:29 The team are back to share the adverts that have caught their eye this month, sharing what made them stop and look and how you could create similar promotions for your website or social media pages. From 'adulting' and cleaning to furniture and music lessons, they have selected a range of cleverly thought about adverts for you to store away neatly in your catalogue of inspiration . The team are back to share the adverts that have caught their eye this month, sharing what made them stop and look and how you could create similar promotions for your website or social media pages. From 'adulting' and cleaning to furniture and music lessons, they have selected a range of cleverly thought about adverts for you to store away neatly in your catalogue of inspiration . website, advertisement, talking ads, advisers assemble, social media, financial services, financial adviser, financial advisor, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 343 defc829f-1629-430f-88cd-e77319e9380f Google Ads Admin: Essential Steps for Financial Services - Alex Curtis Key Topics Covered:

1. Advertiser Verification:

  • Importance of proving your identity and business legitimacy to Google.
  • Required documents: Incorporation certificate and passport/driver’s license.
  • Common mistakes to avoid, such as mismatches between your business name and what’s listed on the FCA register.
  • Tips for ensuring your identification documents are properly uploaded.

2. Financial Services Verification:

  • Understanding the verification process for running ads related to mortgages and other financial services.
  • Differences between Directly Authorised (DA) firms and Appointed Representatives (AR).
  • Steps for DA firms to self-certify and ensure their domain and email addresses match FCA records.
  • Additional steps required for ARs, including the involvement of your DA firm or network.

3. Billing Setup:

  • Setting up a billing profile and choosing your payment method (direct debit, credit/debit card, etc.).
  • The importance of clarity when using an agency to manage your ads - ensuring you know who is responsible for ad payments.
  • Benefits of paying Google directly to maintain transparency and control over your ad spend.

Actionable Takeaways:

  • Get your advertiser verification done early to unlock additional ad features.
  • Ensure all business details match exactly with FCA records to avoid delays.
  • If you’re an AR, coordinate closely with your DA firm or network to complete the verification process.
  • Consider setting up direct billing with Google to avoid confusion over ad spend.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 12 Aug 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Key Topics Covered:

1. Advertiser Verification:

  • Importance of proving your identity and business legitimacy to Google.
  • Required documents: Incorporation certificate and passport/driver’s license.
  • Common mistakes to avoid, such as mismatches between your business name and what’s listed on the FCA register.
  • Tips for ensuring your identification documents are properly uploaded.

2. Financial Services Verification:

  • Understanding the verification process for running ads related to mortgages and other financial services.
  • Differences between Directly Authorised (DA) firms and Appointed Representatives (AR).
  • Steps for DA firms to self-certify and ensure their domain and email addresses match FCA records.
  • Additional steps required for ARs, including the involvement of your DA firm or network.

3. Billing Setup:

  • Setting up a billing profile and choosing your payment method (direct debit, credit/debit card, etc.).
  • The importance of clarity when using an agency to manage your ads - ensuring you know who is responsible for ad payments.
  • Benefits of paying Google directly to maintain transparency and control over your ad spend.

Actionable Takeaways:

  • Get your advertiser verification done early to unlock additional ad features.
  • Ensure all business details match exactly with FCA records to avoid delays.
  • If you’re an AR, coordinate closely with your DA firm or network to complete the verification process.
  • Consider setting up direct billing with Google to avoid confusion over ad spend.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Google Ads Admin: Essential Steps for Financial Services - Alex Curtis Alex Curtis 00:16:22 In this solo episode of the Advisers Assemble podcast, host Alex Curtis dives deep into the administrative steps required to run Google Ads, particularly for those in the financial services industry. Alex walks you through the often tedious but crucial processes of advertiser verification, financial services verification, and setting up billing within Google Ads. This episode is packed with practical advice to help you avoid common pitfalls and ensure your ads are compliant and ready to go. In this solo episode of the Advisers Assemble podcast, host Alex Curtis dives deep into the administrative steps required to run Google Ads, particularly for those in the financial services industry. Alex walks you through the often tedious but crucial processes of advertiser verification, financial services verification, and setting up billing within Google Ads. This episode is packed with practical advice to help you avoid common pitfalls and ensure your ads are compliant and ready to go. google, advisor assemble, billing, advisers assemble, financial services, lead generation, mortgage adviser, seo, google ads, the lead engine, mortgage advisor, mortgage broker false full 342 b84e54df-db3a-46b5-9ea7-c17b1140e362 Google Ads For Brokers - Setting Up For Success - Alex Curtis Key Points Discussed:

1. **Definition of Conversions and Key Events**:

  - Historically, conversions were straightforward leads, typically tracked when someone filled out a form on a website.

  - Now, Google refers to them as events or key events, emphasizing the importance of tracking user interactions before and after a lead is registered. This includes actions like scrolling, clicking buttons, or visiting specific links, which can indicate user interest in your service.

2. **Value of Key Events**:

  - Not every click results in a lead, but user behavior can indicate engagement.

  - For instance, a user who reads all the content and spends time on the site is more engaged than one who leaves immediately.

  - Assigning values to these events can help measure engagement. For example, low-value events like scrolling or clicking might be valued at £1.

3. **Lead Generation Events**:

  - In the context of lead generation for brokers and advisers, the primary key event is capturing the lead, which holds a higher value, approximately £50.

  - This differentiation helps prioritize actions that contribute directly to generating leads.

4. **Tracking Offline Events**:

  - For clients who prioritize quality over quantity, it’s essential to report the outcomes of leads back to Google Ads.

  - A traffic light system (red, amber, green) can be used to indicate lead quality, providing valuable feedback on which clicks lead to business, which have potential, and which are dead ends.

5. **Methods for Tracking Key Events**:

  - There are multiple ways to track conversions, but using the Google tag is Google Ads’ preferred method.

  - Even if you’re already using Google Analytics, integrating the GTag method ensures comprehensive data collection.

  - Creating offline conversions involves using automation tools like Airtable and Make.com, particularly useful for managing multiple accounts and clients.

  - For simpler setups, a Google Spreadsheet can suffice, and adding precise processing and advice fees can refine the value tracking.

By understanding and implementing these strategies, you can enhance your Google Ads campaigns, better track user engagement, and ultimately improve your return on investment.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 5 Aug 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Key Points Discussed:

1. **Definition of Conversions and Key Events**:

  - Historically, conversions were straightforward leads, typically tracked when someone filled out a form on a website.

  - Now, Google refers to them as events or key events, emphasizing the importance of tracking user interactions before and after a lead is registered. This includes actions like scrolling, clicking buttons, or visiting specific links, which can indicate user interest in your service.

2. **Value of Key Events**:

  - Not every click results in a lead, but user behavior can indicate engagement.

  - For instance, a user who reads all the content and spends time on the site is more engaged than one who leaves immediately.

  - Assigning values to these events can help measure engagement. For example, low-value events like scrolling or clicking might be valued at £1.

3. **Lead Generation Events**:

  - In the context of lead generation for brokers and advisers, the primary key event is capturing the lead, which holds a higher value, approximately £50.

  - This differentiation helps prioritize actions that contribute directly to generating leads.

4. **Tracking Offline Events**:

  - For clients who prioritize quality over quantity, it’s essential to report the outcomes of leads back to Google Ads.

  - A traffic light system (red, amber, green) can be used to indicate lead quality, providing valuable feedback on which clicks lead to business, which have potential, and which are dead ends.

5. **Methods for Tracking Key Events**:

  - There are multiple ways to track conversions, but using the Google tag is Google Ads’ preferred method.

  - Even if you’re already using Google Analytics, integrating the GTag method ensures comprehensive data collection.

  - Creating offline conversions involves using automation tools like Airtable and Make.com, particularly useful for managing multiple accounts and clients.

  - For simpler setups, a Google Spreadsheet can suffice, and adding precise processing and advice fees can refine the value tracking.

By understanding and implementing these strategies, you can enhance your Google Ads campaigns, better track user engagement, and ultimately improve your return on investment.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Google Ads For Brokers - Setting Up For Success - Alex Curtis Alex Curtis 00:17:50 Tracking Conversions and Key Events for Optimized Google Ads In this episode, we delve into the evolving landscape of tracking conversions and key events in digital marketing, particularly through Google Ads. We'll explore what constitutes a conversion or key event, how to assign values to different user actions, and the best practices for tracking and reporting these events. Tracking Conversions and Key Events for Optimized Google Ads In this episode, we delve into the evolving landscape of tracking conversions and key events in digital marketing, particularly through Google Ads. We'll explore what constitutes a conversion or key event, how to assign values to different user actions, and the best practices for tracking and reporting these events. advisers assemble, financial services, financial adviser, financial advisor, lead generation, mortgage adviser, advisors assemble, seo, google ads, the lead engine, mortgage advisor, mortgage broker false full 341 da26f71a-fb68-4b61-8a71-cd6fedd414db Remarketing - Be Aware of Spam - Alex Curtis Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 29 Jul 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Remarketing - Be Aware of Spam - Alex Curtis Alex Curtis 00:09:41 Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too. Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too. spam, website leads, website traffic, advertising, remarketing, advisers assemble, financial services, financial adviser, financial advisor, mortgage application, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing false full 340 d795e793-b89d-45b4-8724-aa46896c75be Episode 9: 'Talking Ads' with Alex and Tessa Alex and Tessa host this month's episode of Talking Ads with an array of adverts to share from food and drink to cars and dustbins.

But, you'll find no rubbish here, just lots of useful ways to spruce up your website and social media!

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 22 Jul 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa host this month's episode of Talking Ads with an array of adverts to share from food and drink to cars and dustbins.

But, you'll find no rubbish here, just lots of useful ways to spruce up your website and social media!

We recommend you view all the adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 9: 'Talking Ads' with Alex and Tessa Alex Curtis, Tessa Snart 00:22:26 Alex and Tessa host this month's episode of Talking Ads with an array of adverts to share from food and drink to cars and dustbins. But, you'll find no rubbish here, just lots of useful ways to spruce up your website and social media! Alex and Tessa host this month's episode of Talking Ads with an array of adverts to share from food and drink to cars and dustbins. But, you'll find no rubbish here, just lots of useful ways to spruce up your website and social media! website, talking ads, advisers assemble, social media, financial services, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 339 4bacadb9-6a6c-4f39-a0b0-4b7a3c0a1ebe From Lead to Application: Mastering High Conversion Rates - Rebus FS share their process In a world where influencers and bloggers often tout quick fixes and shortcuts, it's refreshing to hear a different perspective.

Join us as we sit down with Lee & Neezam, two successful professionals who believe in investing more time with their clients to achieve outstanding results. 

They share their process from the moment a lead drops in their inbox and how they have refined this approach over the years.

Tune in for an insightful conversation on the value of dedication and time in creating lasting success.

Visit Rebus Financial Services here.

Follow Lee on LinkedIn.

Follow Neezam on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 15 Jul 2024 05:00:00 +0000 alex@theleadengine.co.uk (Neezam Romjon, Lee Gathercole, Alex Curtis) https://theleadengine.co.uk/ In a world where influencers and bloggers often tout quick fixes and shortcuts, it's refreshing to hear a different perspective.

Join us as we sit down with Lee & Neezam, two successful professionals who believe in investing more time with their clients to achieve outstanding results. 

They share their process from the moment a lead drops in their inbox and how they have refined this approach over the years.

Tune in for an insightful conversation on the value of dedication and time in creating lasting success.

Visit Rebus Financial Services here.

Follow Lee on LinkedIn.

Follow Neezam on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> From Lead to Application: Mastering High Conversion Rates - Rebus FS share their process Neezam Romjon, Lee Gathercole, Alex Curtis 00:47:35 In a world where influencers and bloggers often tout quick fixes and shortcuts, it's refreshing to hear a different perspective. Join us as we sit down with Lee & Neezam, two successful professionals who believe in investing more time with their clients to achieve outstanding results. They share their process from the moment a lead drops in their inbox and how they have refined this approach over the years. Tune in for an insightful conversation on the value of dedication and time in creating lasting success. In a world where influencers and bloggers often tout quick fixes and shortcuts, it's refreshing to hear a different perspective. Join us as we sit down with Lee & Neezam, two successful professionals who believe in investing more time with their clients to achieve outstanding results. They share their process from the moment a lead drops in their inbox and how they have refined this approach over the years. Tune in for an insightful conversation on the value of dedication and time in creating lasting success. first time buyers, advisers assemble, financial services, lead generation, mortgage adviser, peterborough, advisors assemble, seo, the lead engine, mortgage advisor, rebus, mortgage broker false full 338 132757dc-5892-484f-ab8a-61df152502d0 The Lead Ladies - Room 101 - Funmi Olufunwa Returns! Founder of Hoops Finance, Media Finance Expert and Financial Educator, Funmi Olufunwa joins The Lead Ladies on Room 101 after nearly a year on to share  parental updates and more!

Will Funmi stick to her previous pet peeves and keep them locked away or has she found a new perspective on school life?

Follow Funmi on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 8 Jul 2024 05:00:00 +0000 alex@theleadengine.co.uk (Andraya Spencer, Tessa Snart, Funmi Olufunwa, Stephanie Duffin) https://theleadengine.co.uk/ Founder of Hoops Finance, Media Finance Expert and Financial Educator, Funmi Olufunwa joins The Lead Ladies on Room 101 after nearly a year on to share  parental updates and more!

Will Funmi stick to her previous pet peeves and keep them locked away or has she found a new perspective on school life?

Follow Funmi on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 - Funmi Olufunwa Returns! Andraya Spencer, Tessa Snart, Funmi Olufunwa, Stephanie Duffin 00:34:20 Founder of Hoops Finance, Media Finance Expert and Financial Educator, Funmi Olufunwa joins The Lead Ladies on Room 101 after nearly a year on to share parental updates and more! Will Funmi stick to her previous pet peeves and keep them locked away or has she found a new perspective on school life? Founder of Hoops Finance, Media Finance Expert and Financial Educator, Funmi Olufunwa joins The Lead Ladies on Room 101 after nearly a year on to share parental updates and more! Will Funmi stick to her previous pet peeves and keep them locked away or has she found a new perspective on school life? room 101, advisers assemble, financial services, financial advice, school, advisors assemble, pet peeves, the lead engine, parenting false full 337 e351cee3-5cce-4605-93fc-8caa5f0b6b02 The Lead Ladies - Room 101 With Rhys Schofield It's only the Former Metallica of Mortgages and Slayer of Meerkats! Yes, Rhys Schofield joins The Lead Ladies on Room 101 to reveal is pet peeves and he isn't holding back! This one is hardcore...

Plus, Rhys shares his passion for Warhammer and Wrestling...very rock 'n' roll!  

Please note: Companies named in this podcast by Rhys Schofield represent the views held by Rhys and are strictly not representative of the views of The Lead Engine and its Owners and Employees.

Follow Rhys on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 1 Jul 2024 05:00:00 +0000 alex@theleadengine.co.uk (Stephanie Duffin, Andraya Spencer, Tessa Snart, Rhys Schofield) https://theleadengine.co.uk/ It's only the Former Metallica of Mortgages and Slayer of Meerkats! Yes, Rhys Schofield joins The Lead Ladies on Room 101 to reveal is pet peeves and he isn't holding back! This one is hardcore...

Plus, Rhys shares his passion for Warhammer and Wrestling...very rock 'n' roll!  

Please note: Companies named in this podcast by Rhys Schofield represent the views held by Rhys and are strictly not representative of the views of The Lead Engine and its Owners and Employees.

Follow Rhys on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Rhys Schofield Stephanie Duffin, Andraya Spencer, Tessa Snart, Rhys Schofield 00:38:21 It's only the Former Metallica of Mortgages and Slayer of Meerkats! Yes, Rhys Schofield joins The Lead Ladies on Room 101 to reveal is pet peeves and he isn't holding back! This one is hardcore... Plus, Rhys shares his passion for Warhammer and Wrestling...very rock 'n' roll! It's only the Former Metallica of Mortgages and Slayer of Meerkats! Yes, Rhys Schofield joins The Lead Ladies on Room 101 to reveal is pet peeves and he isn't holding back! This one is hardcore... Plus, Rhys shares his passion for Warhammer and Wrestling...very rock 'n' roll! room 101, advisers assemble, private medical insurance, financial services, critical illness cover, mortgage protection, income protection, advisors assemble, life insurance false full 336 2a5242be-2e0f-4c94-84f9-96047bfc6c1b Episode 8: 'Talking Ads' with Alex, Hannah, Steph and Tessa The team are back this month with another eclectic mix of adverts to help get the creative juices flowing. From Smoothies and Satan to babies and dogs, it's another tail-wagging episode!

We recommend you view all four adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 24 Jun 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart, Hannah Sturman, Stephanie Duffin) https://theleadengine.co.uk/ The team are back this month with another eclectic mix of adverts to help get the creative juices flowing. From Smoothies and Satan to babies and dogs, it's another tail-wagging episode!

We recommend you view all four adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 8: 'Talking Ads' with Alex, Hannah, Steph and Tessa Alex Curtis, Tessa Snart, Hannah Sturman, Stephanie Duffin 00:23:08 The team are back this month with another eclectic mix of adverts to help get the creative juices flowing. From Smoothies and Satan to babies and dogs, it's another tail-wagging episode! The team are back this month with another eclectic mix of adverts to help get the creative juices flowing. From Smoothies and Satan to babies and dogs, it's another tail-wagging episode! talking ads, advertising, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 335 68993285-30aa-47e9-b639-d3bab445e565 OnPoint Financial - Martin Lightbowne Martin Lightbowne, Managing Director and Business Protection Specialist of OnPoint Financial joins Alex on the podcast once again, this time to chat about his monthly protection masterclasses and more!

Visit OnPoint Financial here.

Follow Martin on LinkedIn.

Sign up / find out more about the protection sales skills masterclasses here.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 17 Jun 2024 05:00:00 +0000 alex@theleadengine.co.uk (Martin Lightbowne, Alex Curtis) https://theleadengine.co.uk/ Martin Lightbowne, Managing Director and Business Protection Specialist of OnPoint Financial joins Alex on the podcast once again, this time to chat about his monthly protection masterclasses and more!

Visit OnPoint Financial here.

Follow Martin on LinkedIn.

Sign up / find out more about the protection sales skills masterclasses here.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> OnPoint Financial - Martin Lightbowne Martin Lightbowne, Alex Curtis 00:40:02 Martin Lightbowne, Managing Director and Business Protection Specialist of OnPoint Financial joins Alex on the podcast once again, this time to chat about his monthly protection masterclasses and more! Martin Lightbowne, Managing Director and Business Protection Specialist of OnPoint Financial joins Alex on the podcast once again, this time to chat about his monthly protection masterclasses and more! advisers assemble, business protection, financial services, mortgage protection, lead generation, mortgage adviser, advisors assemble, seo, mortgage advisor false full 334 d1f9f825-8e50-4ecd-a38c-096ed745e0a5 Specific Content is King - Alex Curtis Alex is back for another solo episode this time to highlight the importance of why specific content is king. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 10 Jun 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Alex is back for another solo episode this time to highlight the importance of why specific content is king. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Specific Content is King - Alex Curtis Alex Curtis 00:10:57 Alex is back for another solo episode this time to highlight the importance of why specific content is king. Alex is back for another solo episode this time to highlight the importance of why specific content is king. articles, advisers assemble, ai, podcasts, financial services, content, lead generation, mortgage adviser, advisors assemble, seo, content is king, the lead engine, mortgage advisor false full 333 a745a5ff-cc8b-4945-b7f6-e7e051b71702 Episode 7: 'Talking Ads' with Alex, Hannah, Steph and Tessa In this episode, Steph makes her sparkling debut on the show and takes the trophy for the winning advert! From skincare to cars, tarantulas and more, the team hopes to inspire you with more ideas for your websites and social media platforms. 

We recommend you view all four adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 3 Jun 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Hannah Sturman, Tessa Snart, Stephanie Duffin) https://theleadengine.co.uk/ In this episode, Steph makes her sparkling debut on the show and takes the trophy for the winning advert! From skincare to cars, tarantulas and more, the team hopes to inspire you with more ideas for your websites and social media platforms. 

We recommend you view all four adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 7: 'Talking Ads' with Alex, Hannah, Steph and Tessa Alex Curtis, Hannah Sturman, Tessa Snart, Stephanie Duffin 00:22:55 In this episode, Steph makes her sparkling debut on the show and takes the trophy for the winning advert! From skincare to cars, tarantulas and more, the team hopes to inspire you with more ideas for your websites and social media platforms. In this episode, Steph makes her sparkling debut on the show and takes the trophy for the winning advert! From skincare to cars, tarantulas and more, the team hopes to inspire you with more ideas for your websites and social media platforms. talking ads, advertising, advisers assemble, social media, financial services, websites, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing false full 332 b70d41ba-4d0a-4c7b-8521-7060b5f38b4a Buying Decisions - Alex Curtis What are your buying habits like?

How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday? 

And, what does all this have in common with generating leads to your website? 

In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 27 May 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ What are your buying habits like?

How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday? 

And, what does all this have in common with generating leads to your website? 

In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Buying Decisions - Alex Curtis Alex Curtis 00:08:57 What are your buying habits like? How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday? And, what does all this have in common with generating leads to your website? In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website. What are your buying habits like? How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday? And, what does all this have in common with generating leads to your website? In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website. research, buying decisions, advertising, reviews, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 331 4a222170-f039-48f0-9c97-c0382492a803 Value Of A Click - Alex Curtis Understanding the value of a click

Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.

In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:

Website 1 £6,240 pounds worth of traffic in the last 28 days.

Website 2 with £6,900 worth of traffic in the last 28 days.

Website 3 with £27,000 worth of free traffic in the last 28 days.

Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 20 May 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Understanding the value of a click

Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.

In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:

Website 1 £6,240 pounds worth of traffic in the last 28 days.

Website 2 with £6,900 worth of traffic in the last 28 days.

Website 3 with £27,000 worth of free traffic in the last 28 days.

Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Value Of A Click - Alex Curtis Alex Curtis 00:12:48 Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers. In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites: Website 1 £6,240 pounds worth of traffic in the last 28 days. Website 2 with £6,900 worth of traffic in the last 28 days. Website 3 with £27,000 worth of free traffic in the last 28 days. Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website. Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers. In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites: Website 1 £6,240 pounds worth of traffic in the last 28 days. Website 2 with £6,900 worth of traffic in the last 28 days. Website 3 with £27,000 worth of free traffic in the last 28 days. Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website. google search, website traffic, search engine optimisation, advisers assemble, social media, financial services, lead engine, financial advice, content, lead generation, organic traffic, mortgage adviser, mortgage advice, advisors assemble, seo, value of a click, mortgage advisor, mortgage broker false full 330 8279114d-5e84-4d9f-a43e-ba1ba0e9c0c8 Two Changes That Slashed Mortgage Lead Cost by Over 50% Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in  website performance. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 13 May 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in  website performance. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Two Changes That Slashed Mortgage Lead Cost by Over 50% Alex Curtis 00:12:33 Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in website performance. Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in website performance. advisers assemble, cost per click, financial services, website performance, lead generation, mortgage adviser, advisors assemble, seo, google ads, the lead engine, mortgage advisor, mortgage broker false full 329 823ea651-d7cd-4e24-bddb-579d79d9cfeb Stonebridge - Lesley Sharkey Our 'What Network Should I Join?' Series continues with Lesley Sharkey, Recruitment Director at Stonebridge - a Mortgage and Insurance Network. 

Visit Stonebridge here.

Follow Lesley on LinkedIn.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 6 May 2024 05:00:00 +0000 alex@theleadengine.co.uk (Lesley Sharkey, Alex Curtis) https://theleadengine.co.uk/ Our 'What Network Should I Join?' Series continues with Lesley Sharkey, Recruitment Director at Stonebridge - a Mortgage and Insurance Network. 

Visit Stonebridge here.

Follow Lesley on LinkedIn.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Stonebridge - Lesley Sharkey Lesley Sharkey, Alex Curtis 00:24:14 Our 'What Network Should I Join?' Series continues with Lesley Sharkey, Recruitment Director at Stonebridge - a Mortgage and Insurance Network. Our 'What Network Should I Join?' Series continues with Lesley Sharkey, Recruitment Director at Stonebridge - a Mortgage and Insurance Network. mortgage network, stonebridge, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, compliance, mortgage broker false full 328 d44538c7-70ff-4335-96ac-396eefe6acd3 Episode 6: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa This month's episode of Talking Ads is barking mad! From an airline for dogs to canine cuisine, it's no secret that animals win over our hearts every time. 

We recommend you view all four adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 29 Apr 2024 05:00:00 +0000 alex@theleadengine.co.uk (Cathy Manso, Alex Curtis, Hannah Sturman, Tessa Snart) https://theleadengine.co.uk/ This month's episode of Talking Ads is barking mad! From an airline for dogs to canine cuisine, it's no secret that animals win over our hearts every time. 

We recommend you view all four adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 6: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa Cathy Manso, Alex Curtis, Hannah Sturman, Tessa Snart 00:21:04 This month's episode of Talking Ads is barking mad! From an airline for dogs to canine cuisine, it's no secret that animals win over our hearts every time. This month's episode of Talking Ads is barking mad! From an airline for dogs to canine cuisine, it's no secret that animals win over our hearts every time. talking ads, advertising, advisers assemble, dogs, financial services, lead generation, adverts, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, mortgage broker false full 327 f5830e19-6a22-4ae1-9ebf-c90d8bbe1eb5 JLM Mortgage Network - Sebastian Murphy and Rory Joseph Alex is joined by this week's guests, Rory and Seb, the Founders of JLM: 

A "boutique" mortgage network designed for "successful and aspiring firms and sole traders."

Visit JLM Mortgage Network here. 

Follow Rory on LinkedIn.

Follow Seb on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 22 Apr 2024 05:00:00 +0000 alex@theleadengine.co.uk (Sebastian Murphy, Rory Joseph, Alex Curtis) https://theleadengine.co.uk/ Alex is joined by this week's guests, Rory and Seb, the Founders of JLM: 

A "boutique" mortgage network designed for "successful and aspiring firms and sole traders."

Visit JLM Mortgage Network here. 

Follow Rory on LinkedIn.

Follow Seb on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> JLM Mortgage Network - Sebastian Murphy and Rory Joseph Sebastian Murphy, Rory Joseph, Alex Curtis 00:44:31 Alex is joined by this week's guests, Rory and Seb, Founders of JLM: A "boutique" mortgage network designed for "successful and aspiring firms and sole traders." Alex is joined by this week's guests, Rory and Seb, Founders of JLM: A "boutique" mortgage network designed for "successful and aspiring firms and sole traders." mortgage network, advisers assemble, financial services, jlm, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, compliance, mortgage broker false full 326 9b652b51-08ce-42f5-82a9-5aca16b02bc2 Free Marketing Tools For Brokers - Alex Curtis This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include:

1. Descript

2. Google

3. Google Search Console

4. Google Ads

Other tools mentioned:

Semrush

Canva

Shutterstock

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 15 Apr 2024 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include:

1. Descript

2. Google

3. Google Search Console

4. Google Ads

Other tools mentioned:

Semrush

Canva

Shutterstock

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Free Marketing Tools For Brokers - Alex Curtis Alex Curtis 00:15:22 This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include: 1. Descript 2. Google 3. Google Search Console 4. Google Ads Other tools mentioned: SEO rush Canva Shutterstock This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include: 1. Descript 2. Google 3. Google Search Console 4. Google Ads Other tools mentioned: SEO rush Canva Shutterstock podcasting, semrush, google, shutterstock, advertising, advisers assemble, social media, content creation, financial services, descript, website performance, canva, mortgage adviser, advisors assemble, seo, the lead engine, marketing tools, mortgage advisor, mortgage broker false full 325 c37ac979-329f-4a02-82c3-d0ff61d85069 Beneficial - Mat Rees In another episode of our, 'What Network Should I Join?' Series,  Mat Rees, Chief Executive Officer at Beneficial joins Alex to talk  about how they can support advisers with their unique network proposition and 'close-knit' company culture. 


Visit Beneficial here.

Follow Mat on LinkedIn. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 8 Apr 2024 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ In another episode of our, 'What Network Should I Join?' Series,  Mat Rees, Chief Executive Officer at Beneficial joins Alex to talk  about how they can support advisers with their unique network proposition and 'close-knit' company culture. 


Visit Beneficial here.

Follow Mat on LinkedIn. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Beneficial - Mat Rees The Lead Engine 00:25:03 In another episode of our, 'What Network Should I Join?' Series, Mat Rees, Chief Executive Officer at Beneficial joins Alex to talk about how they can support advisers with their unique network proposition and 'close-knit' company culture. In another episode of our, 'What Network Should I Join?' Series, Mat Rees, Chief Executive Officer at Beneficial joins Alex to talk about how they can support advisers with their unique network proposition and 'close-knit' company culture. false full 324 351609c9-ba59-4753-b69c-1c082dc8732a Which Network Should I Join? Series - The Right Mortgage We caught up with some of the mortgage brokers at The Right Mortgage Annual National Training Event - 'Embracing Change' in Birmingham last month, to find out why they joined the network and what advice they would give to other advisers. 

Visit The Right Mortgage here.

A big thank you to the advisers that took time out to chat with us (in order of audio appearance):

Charles Breen - Montgomery Financial

Justin Moy - Essex Home Finance

Paul Collinson - Brick 2 Brick  Mortgage Solutions 

Humaira Shahid - Alpha Financial Services

Richard Crow - Richard Crow Mortgage & Insurance 

Mike Brooker - Neilson Financial Limited  

 Paul Littlewood - Silveridge Financial Limited

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 1 Apr 2024 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart) https://theleadengine.co.uk/ We caught up with some of the mortgage brokers at The Right Mortgage Annual National Training Event - 'Embracing Change' in Birmingham last month, to find out why they joined the network and what advice they would give to other advisers. 

Visit The Right Mortgage here.

A big thank you to the advisers that took time out to chat with us (in order of audio appearance):

Charles Breen - Montgomery Financial

Justin Moy - Essex Home Finance

Paul Collinson - Brick 2 Brick  Mortgage Solutions 

Humaira Shahid - Alpha Financial Services

Richard Crow - Richard Crow Mortgage & Insurance 

Mike Brooker - Neilson Financial Limited  

 Paul Littlewood - Silveridge Financial Limited

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Which Network Should I Join? Series - The Right Mortgage Tessa Snart 00:17:14 We caught up with some of the mortgage brokers at The Right Mortgage Annual National Training Event - 'Embracing Change' in Birmingham last month, to find out why they joined the network and what advice they would give to other advisers. We caught up with some of the mortgage brokers at The Right Mortgage Annual National Training Event - 'Embracing Change' in Birmingham last month, to find out why they joined the network and what advice they would give to other advisers. the right mortgage, advisers assemble, financial services, birmingham, network, lead generation, mortgage adviser, advisors assemble, mortgage advisor, compliance, mortgage broker false full 323 658d9f5f-367a-470f-8807-e9f813f71fda The Lead Ladies - Room 101 With Dave Corbett The Lead Ladies are joined by this months guest, Mr Dave Corbett, Head of Protection at Mortgage 1st who has really ramped up the rants on Room 101 with his categorised list of pet peeves.

1. Miscellaneous

2. Youth of today

3. The industry

With over 50 pet peeves to narrow down, a part 2 may be pending!

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 25 Mar 2024 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Dave Corbett, Stephanie Duffin, Andraya Spencer) https://theleadengine.co.uk/ The Lead Ladies are joined by this months guest, Mr Dave Corbett, Head of Protection at Mortgage 1st who has really ramped up the rants on Room 101 with his categorised list of pet peeves.

1. Miscellaneous

2. Youth of today

3. The industry

With over 50 pet peeves to narrow down, a part 2 may be pending!

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Dave Corbett Tessa Snart, Dave Corbett, Stephanie Duffin, Andraya Spencer 00:50:05 The Lead Ladies are joined by this months guest, Mr Dave Corbett, Head of Protection at Mortgage 1st, who has really ramped up the rants on Room 101 with his categorised list of pet peeves including: 1. Miscellaneous 2. Youth of today 3. The industry With over 50 pet peeves to narrow down, a part 2 may be pending! The Lead Ladies are joined by this months guest, Mr Dave Corbett, Head of Protection at Mortgage 1st, who has really ramped up the rants on Room 101 with his categorised list of pet peeves including: 1. Miscellaneous 2. Youth of today 3. The industry With over 50 pet peeves to narrow down, a part 2 may be pending! room 101, the lead ladies, advisers assemble, protection adviser, mortgage 1st, financial services, dave corbett, lead generation, mortgage adviser, advisors assemble, protection advisor, the lead engine, mortgage advisor, mortgage broker false full 322 8315ec9c-29db-4715-8044-710e57d14c94 Episode 5: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa The 'Talking Ads' team are back for another round of show and tell this month including, a Miami Beach spring breakup video, a 'nod' to Carlsberg Instagram promotion, a catchy tune from a well known washing machine brand and a good old-fashioned billboard. 

We recommend you view all four adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here: https://theleadengine.co.uk/talking-ads-march-24/

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 18 Mar 2024 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Cathy Manso, Hannah Sturman, Tessa Snart) https://theleadengine.co.uk/ The 'Talking Ads' team are back for another round of show and tell this month including, a Miami Beach spring breakup video, a 'nod' to Carlsberg Instagram promotion, a catchy tune from a well known washing machine brand and a good old-fashioned billboard. 

We recommend you view all four adverts before or during listening to this episode to engage in the discussion.

Immerse yourselves here: https://theleadengine.co.uk/talking-ads-march-24/

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 5: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa Alex Curtis, Cathy Manso, Hannah Sturman, Tessa Snart 00:22:38 The 'Talking Ads' team are back for another round of show and tell this month including, a Miami Beach spring breakup video, a 'nod' to Carlsberg Instagram promotion, a catchy tune from a well known washing machine brand and a good old-fashioned billboard. The 'Talking Ads' team are back for another round of show and tell this month including, a Miami Beach spring breakup video, a 'nod' to Carlsberg Instagram promotion, a catchy tune from a well known washing machine brand and a good old-fashioned billboard. talking ads, advertising, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, mortgage advisor, marketing, mortgage broker false full 321 a64afd22-2320-4963-af40-cd26a56145ed Rosemount Financial Solutions - Ahmed Bawa Our 'Which Network Should I Join?' Series continues!

Alex is joined by Ahmed Bawa, Chief Executive Officer at Rosemount Financial Solutions (IFA) Ltd, who specialise in supporting mortgage advisers through their 'family-like' approach. 

From summer BBQ's to dinners and incentives, Ahmed explains what it's like to work with the network. Plus, we hear from some of the advisers on why they joined Rosemount and why they have stayed.  

Visit Rosemount Financial Solutions here.

Follow Rosemount Financial Solutions on LinkedIn.

 

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 11 Mar 2024 06:00:00 +0000 alex@theleadengine.co.uk (Ahmed Bawa, Alex Curtis) https://theleadengine.co.uk/ Our 'Which Network Should I Join?' Series continues!

Alex is joined by Ahmed Bawa, Chief Executive Officer at Rosemount Financial Solutions (IFA) Ltd, who specialise in supporting mortgage advisers through their 'family-like' approach. 

From summer BBQ's to dinners and incentives, Ahmed explains what it's like to work with the network. Plus, we hear from some of the advisers on why they joined Rosemount and why they have stayed.  

Visit Rosemount Financial Solutions here.

Follow Rosemount Financial Solutions on LinkedIn.

 

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Rosemount Financial Solutions - Ahmed Bawa Ahmed Bawa, Alex Curtis 00:32:56 Our 'Which Network Should I Join?' Series continues! Alex is joined by Ahmed Bawa, Chief Executive Officer at Rosemount Financial Solutions (IFA) Ltd, who specialise in supporting mortgage advisers through their 'family-like' approach. From summer BBQ's to dinners and incentives, Ahmed explains what it's like to work with the network. Plus, we hear from some of the advisers on why they joined Rosemount and why they have stayed. Our 'Which Network Should I Join?' Series continues! Alex is joined by Ahmed Bawa, Chief Executive Officer at Rosemount Financial Solutions (IFA) Ltd, who specialise in supporting mortgage advisers through their 'family-like' approach. From summer BBQ's to dinners and incentives, Ahmed explains what it's like to work with the network. Plus, we hear from some of the advisers on why they joined Rosemount and why they have stayed. advisers assemble, financial services, financial adviser, financial advisor, financial advice, lead generation, mortgage adviser, advisors assemble, seo, compliance network, the lead engine, mortgage advisor, marketing, mortgage broker false full 320 dc27a9d1-b5f9-4f84-a514-019da11bcfb4 SEO "NO-NOs" - Alex Curtis On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 4 Mar 2024 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> SEO "NO-NOs" - Alex Curtis Alex Curtis 00:26:03 On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance. On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance. search engine optimisation, advisers assemble, top tips, financial services, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, mortgage broker false full 319 8c4fd792-94d8-4bf1-a85f-09bda5c70ee7 Episode 4: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa  Alex, Cathy, Hannah and Tessa are back to share their favourite advert findings for this month, which are full of nostalgia, food and cameos. 

We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.

Immerse yourselves here: https://theleadengine.co.uk/talking-ads-february-24/ 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 26 Feb 2024 06:00:00 +0000 alex@theleadengine.co.uk (Cathy Manso, Alex Curtis, Hannah Sturman, Tessa Snart) https://theleadengine.co.uk/  Alex, Cathy, Hannah and Tessa are back to share their favourite advert findings for this month, which are full of nostalgia, food and cameos. 

We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.

Immerse yourselves here: https://theleadengine.co.uk/talking-ads-february-24/ 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 4: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa Cathy Manso, Alex Curtis, Hannah Sturman, Tessa Snart 00:25:43 Alex, Cathy, Hannah and Tessa are back to share their favourite advert findings for this month, which are full of nostalgia, food and cameos. Alex, Cathy, Hannah and Tessa are back to share their favourite advert findings for this month, which are full of nostalgia, food and cameos. talking ads, search engine optimisation, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, mortgage broker false full 318 0af6fe0c-ea4e-4d8e-ba61-60ea96cf6441 Jessica Bird - The Intermediary This week, Alex is joined by Jessica Bird, Managing Editor at The Intermediary, a leading news website and the only monthly print and digital magazine for the UK mortgage and property finance industry. 

Have you got a story you would like to pitch? Email jessica.bird@theintermediary.co.uk. 

...Remember to quote FROZEN TURKEY!

Follow Jess on LinkedIn.

Visit The Intermediary here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 19 Feb 2024 06:00:00 +0000 alex@theleadengine.co.uk (Jessica Bird, Alex Curtis) https://theleadengine.co.uk/ This week, Alex is joined by Jessica Bird, Managing Editor at The Intermediary, a leading news website and the only monthly print and digital magazine for the UK mortgage and property finance industry. 

Have you got a story you would like to pitch? Email jessica.bird@theintermediary.co.uk. 

...Remember to quote FROZEN TURKEY!

Follow Jess on LinkedIn.

Visit The Intermediary here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Jessica Bird - The Intermediary Jessica Bird, Alex Curtis 00:49:02 This week, Alex is joined by Jessica Bird, Managing Editor at The Intermediary, a leading news website and the only monthly print and digital magazine for the UK mortgage and property finance industry. This week, Alex is joined by Jessica Bird, Managing Editor at The Intermediary, a leading news website and the only monthly print and digital magazine for the UK mortgage and property finance industry. the intermediary, property finance, advisers assemble, print magazine, mortgage news, financial services, digital magazine, lead generation, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, mortgage broker false full 317 50fd6fd7-8c40-4cae-a0eb-d8f05e3110ad Mortgage Metrics Broker Feedback We hear from the mortgage brokers using Mortgage Metrics, an alert system which monitors rates.

Please note, this episode follows on from episode 312 featuring Lee Flavin, the Co-Founder of Mortgage Metrics. 

Mortgage Brokers in order of audio appearance:

Justin Moy at EHF Mortgages.

Matthew Jackson at Mint FS.

Rohit Kohli at The Mortgage Stop. 

Riz Malik at  R3 Mortgages.

David Baker at Lift Mortgages.

Paul Blake at Sound Mortgages.

Visit Mortgage Metrics.

See more mortgage broker feedback on Mortgage Metrics here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 12 Feb 2024 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ We hear from the mortgage brokers using Mortgage Metrics, an alert system which monitors rates.

Please note, this episode follows on from episode 312 featuring Lee Flavin, the Co-Founder of Mortgage Metrics. 

Mortgage Brokers in order of audio appearance:

Justin Moy at EHF Mortgages.

Matthew Jackson at Mint FS.

Rohit Kohli at The Mortgage Stop. 

Riz Malik at  R3 Mortgages.

David Baker at Lift Mortgages.

Paul Blake at Sound Mortgages.

Visit Mortgage Metrics.

See more mortgage broker feedback on Mortgage Metrics here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mortgage Metrics Broker Feedback Alex Curtis, Tessa Snart 00:06:12 We hear from the mortgage brokers using Mortgage Metrics, an alert system which monitors rates. Please note, this episode follows on from episode 312 featuring Lee Flavin, the Co-Founder of Mortgage Metrics. We hear from the mortgage brokers using Mortgage Metrics, an alert system which monitors rates. Please note, this episode follows on from episode 312 featuring Lee Flavin, the Co-Founder of Mortgage Metrics. advisers assemble, mortgage metrics, financial services, lead generation, mortgage adviser, advisors assemble, broker feedback, alert system, mortgage advisor, mortgage broker false full 316 0b846fd4-fb99-4f95-910c-c8258e9ba3dd Libby Langley - Business Coach & Strategist Alex catches up with Business Coach and Strategist, Libby Langley, to chat about 'life in business' and much more!

Visit libbylangley.com.

Follow Libby on Instagram.

Follow Libby on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 5 Feb 2024 06:00:00 +0000 alex@theleadengine.co.uk (Libby Langley, Alex Curtis) https://theleadengine.co.uk/ Alex catches up with Business Coach and Strategist, Libby Langley, to chat about 'life in business' and much more!

Visit libbylangley.com.

Follow Libby on Instagram.

Follow Libby on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Libby Langley - Business Coach & Strategist Libby Langley, Alex Curtis 00:51:52 Alex catches up with Business Coach and Strategist, Libby Langley, to chat about 'life in business' and much more! Alex catches up with Business Coach and Strategist, Libby Langley, to chat about 'life in business' and much more! business coach, advisers assemble, social media, financial services, business, lead generation, mortgage adviser, advisors assemble, seo, conference, mortgage advisor, strategist, marketing, mortgage broker false full 315 dc57dee0-9ff0-4b6d-87f7-0161133f78ba The Lead Ladies - Room 101 with Chris Needham The Lead Ladies are joined by their first guest of 2024, Chris Needham, Director: Mortgage & Protection Adviser from BR Needham Financial Services, sharing their views on new years resolutions and setting  goals.

Visit BR Needham here.

Follow Chris on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 29 Jan 2024 06:00:00 +0000 alex@theleadengine.co.uk (Chris Needham, Andraya Spencer, Tessa Snart, Stephanie Duffin) https://theleadengine.co.uk/ The Lead Ladies are joined by their first guest of 2024, Chris Needham, Director: Mortgage & Protection Adviser from BR Needham Financial Services, sharing their views on new years resolutions and setting  goals.

Visit BR Needham here.

Follow Chris on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 with Chris Needham Chris Needham, Andraya Spencer, Tessa Snart, Stephanie Duffin 00:29:10 The Lead Ladies are joined by their first guest of 2024, Chris Needham, Director: Mortgage & Protection Adviser from BR Needham Financial Services, sharing their views on new years resolutions and setting goals. The Lead Ladies are joined by their first guest of 2024, Chris Needham, Director: Mortgage & Protection Adviser from BR Needham Financial Services, sharing their views on new years resolutions and setting goals. room 101, advisers assemble, financial services, lead generation, br needham, mortgage adviser, advisors assemble, new years resolutions, mortgage advisor, mortgage broker false full 314 a146589e-b4f5-4852-9863-6ac75b66ff52 Which Network Should I Join? Series - Mortgage Intelligence Are you looking to join a mortgage network? 

Listen to this episode to find out what Advisers have to say about Mortgage Intelligence, including why they joined the network and tips for people wondering where to start.

This episode follows on from Alex's interview with Nick Terry (episode 311), Head of Marketing at Mortgage Intelligence. 

Visit Mortgage Intelligence here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 22 Jan 2024 06:00:00 +0000 alex@theleadengine.co.uk (Russell Maggs, Mark Deane, Glen Russell, Sally Mitchell, Alex Curtis) https://theleadengine.co.uk/ Are you looking to join a mortgage network? 

Listen to this episode to find out what Advisers have to say about Mortgage Intelligence, including why they joined the network and tips for people wondering where to start.

This episode follows on from Alex's interview with Nick Terry (episode 311), Head of Marketing at Mortgage Intelligence. 

Visit Mortgage Intelligence here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Which Network Should I Join? Series - Mortgage Intelligence Russell Maggs, Mark Deane, Glen Russell, Sally Mitchell, Alex Curtis 00:12:37 Are you looking to join a mortgage network? Listen to this episode to find out what Advisers have to say about Mortgage Intelligence, including why they joined the network and tips for people wondering where to start. This episode follows on from Alex's interview with Nick Terry (episode 311), Head of Marketing at Mortgage Intelligence. Are you looking to join a mortgage network? Listen to this episode to find out what Advisers have to say about Mortgage Intelligence, including why they joined the network and tips for people wondering where to start. This episode follows on from Alex's interview with Nick Terry (episode 311), Head of Marketing at Mortgage Intelligence. mortgage network, mortgage intelligence, advisers assemble, financial services, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, compliance, mortgage broker false full 313 edda357b-da4e-4cc5-bf6e-d972b0037ed1 Mortgage Metrics - Lee Flavin Lee Flavin Co-Founder of Mortgage Metrics joins Alex on the Advisers Assemble podcast this week to talk about the "must-have alert system for brokers."

Follow Lee on LinkedIn.

Visit Mortgage Metrics.

Watch a 30 second demo on YouTube.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 15 Jan 2024 06:00:00 +0000 alex@theleadengine.co.uk (Lee Flavin, Alex Curtis) https://theleadengine.co.uk/ Lee Flavin Co-Founder of Mortgage Metrics joins Alex on the Advisers Assemble podcast this week to talk about the "must-have alert system for brokers."

Follow Lee on LinkedIn.

Visit Mortgage Metrics.

Watch a 30 second demo on YouTube.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mortgage Metrics - Lee Flavin Lee Flavin, Alex Curtis 00:34:12 Lee Flavin, Co-Founder of Mortgage Metrics, joins Alex on the Advisers Assemble podcast this week to talk about the "must-have alert system for brokers." Lee Flavin, Co-Founder of Mortgage Metrics, joins Alex on the Advisers Assemble podcast this week to talk about the "must-have alert system for brokers." rates, mortgage advisors, mortgages, advisers assemble, mortgage advisers, mortgage metrics, financial services, mortgage brokers, advisors assemble, mortgage rates, the lead engine, rate tracker false full 312 03bf0f0e-b078-4bfd-a149-f2d6c3ea742e Mortgage Intelligence - Nick Terry Nick Terry, Head of Marketing at Mortgage Intelligence joins Alex on the podcast as part of our, 'What Network Should I Join?' Series.

Follow Nick on LinkedIn.

Visit Mortgage Intelligence here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 8 Jan 2024 06:00:00 +0000 alex@theleadengine.co.uk (Nick Terry, Alex Curtis) https://theleadengine.co.uk/ Nick Terry, Head of Marketing at Mortgage Intelligence joins Alex on the podcast as part of our, 'What Network Should I Join?' Series.

Follow Nick on LinkedIn.

Visit Mortgage Intelligence here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mortgage Intelligence - Nick Terry Nick Terry, Alex Curtis 00:25:23 Nick Terry, Head of Marketing at Mortgage Intelligence joins Alex on the podcast as part of our, 'What Network Should I Join?' Series. Nick Terry, Head of Marketing at Mortgage Intelligence joins Alex on the podcast as part of our, 'What Network Should I Join?' Series. mortgage intelligence, advisers assemble, financial services, network, lead generation, mortgage adviser, advisors assemble, seo, the lead engine, mortgage advisor, marketing, compliance, mortgage broker false full 311 782bf250-3993-4f90-8d39-fa48e1041cb3 Episode 3: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa Happy New Year! Alex, Cathy, Hannah and Tessa are back for the first 'Talking Ads' episode of 2024! From comedy to Kentucky fried chicken, the competition for the most winning Ads continue...

We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.

Immerse yourselves here: https://theleadengine.co.uk/?p=3071

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 1 Jan 2024 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart, Cathy Manso, Hannah Sturman) https://theleadengine.co.uk/ Happy New Year! Alex, Cathy, Hannah and Tessa are back for the first 'Talking Ads' episode of 2024! From comedy to Kentucky fried chicken, the competition for the most winning Ads continue...

We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.

Immerse yourselves here: https://theleadengine.co.uk/?p=3071

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 3: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa Alex Curtis, Tessa Snart, Cathy Manso, Hannah Sturman 00:24:10 Happy New Year! Alex, Cathy, Hannah and Tessa are back for the first 'Talking Ads' episode of 2024! From comedy to Kentucky fried chicken, the competition for the most winning Ads continue... Happy New Year! Alex, Cathy, Hannah and Tessa are back for the first 'Talking Ads' episode of 2024! From comedy to Kentucky fried chicken, the competition for the most winning Ads continue... talking ads, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, mortgage advisor, marketing, mortgage broker false full 310 c136d2ff-ab8b-4262-a0c1-721bcf1cbd11 The Lead Ladies - Room 101 Christmas Special 2023 The team at The Lead Engine join the lead ladies for a festive fun episode sharing their holiday season pet peeves.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 25 Dec 2023 06:00:00 +0000 alex@theleadengine.co.uk (Ben Chapman, Andraya Spencer, Hannah Sturman, Tessa Snart, Daniel Yetton, Cathy Manso, Stephanie Duffin) https://theleadengine.co.uk/ The team at The Lead Engine join the lead ladies for a festive fun episode sharing their holiday season pet peeves.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 Christmas Special 2023 Ben Chapman, Andraya Spencer, Hannah Sturman, Tessa Snart, Daniel Yetton, Cathy Manso, Stephanie Duffin 00:40:42 The team at The Lead Engine join the lead ladies for a festive fun episode sharing their holiday season pet peeves. The team at The Lead Engine join the lead ladies for a festive fun episode sharing their holiday season pet peeves. room 101, 2023, advisers assemble, financial services, advisors assemble, christmas, pet peeves, the lead engine false full 309 05eb93b9-f54d-4245-9f5c-186764809dff Episode 2: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa Alex and Tessa are joined again by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman, on this second episode of 'Talking Ads' podcast series!

What do adorable creatures, yellow shoes, Santa, and texting have in common? Alex, Cathy, Hannah and Tessa reveal the answer and discuss on how it could relate back to advertising financial services.

We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.

Immerse yourselves here: https://theleadengine.co.uk/talking-ads-dec23

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 18 Dec 2023 06:00:00 +0000 alex@theleadengine.co.uk (Cathy Manso, Alex Curtis, Tessa Snart, Hannah Sturman) https://theleadengine.co.uk/ Alex and Tessa are joined again by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman, on this second episode of 'Talking Ads' podcast series!

What do adorable creatures, yellow shoes, Santa, and texting have in common? Alex, Cathy, Hannah and Tessa reveal the answer and discuss on how it could relate back to advertising financial services.

We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.

Immerse yourselves here: https://theleadengine.co.uk/talking-ads-dec23

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Episode 2: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa Cathy Manso, Alex Curtis, Tessa Snart, Hannah Sturman 00:26:34 Alex and Tessa are joined again by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman, on this second episode of 'Talking Ads' podcast series! What do adorable creatures, yellow shoes, Santa, and texting have in common? Alex, Cathy, Hannah and Tessa reveal the answer and discuss on how it could relate back to advertising financial services. Alex and Tessa are joined again by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman, on this second episode of 'Talking Ads' podcast series! What do adorable creatures, yellow shoes, Santa, and texting have in common? Alex, Cathy, Hannah and Tessa reveal the answer and discuss on how it could relate back to advertising financial services. website, talking ads, advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, mortgage advisor, marketing false full 308 79b9b116-f788-42bf-adc5-e1ccd5eab668 Ash Borland Catch Up Alex catches up with Ash on life, work, podcasting and Christmas.

Follow Ash on LinkedIn.

Listen to  the Mortgage Mavericks Podcast.

Listen to the Mortgage Marketing Mastery Podcast.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 11 Dec 2023 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Ash Borland) https://theleadengine.co.uk/ Alex catches up with Ash on life, work, podcasting and Christmas.

Follow Ash on LinkedIn.

Listen to  the Mortgage Mavericks Podcast.

Listen to the Mortgage Marketing Mastery Podcast.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Ash Borland Catch Up Alex Curtis, Ash Borland 00:52:11 Alex catches up with Ash on life, work, podcasting and Christmas. Alex catches up with Ash on life, work, podcasting and Christmas. advisers assemble, financial services, lead generation, mortgage adviser, advisors assemble, seo, podcaster, mortgage advisor, marketing, ash borland, mortgage broker false full 307 f386020f-037f-482a-af85-3fb74bed7d09 Which Network Should I Join? Series - HLP Conference Event 2023 In this episode, we ask mortgage brokers why they joined HLPartnership (HLP) and the advice they would give to other advisers looking to join a network.

Click play to hear more.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 4 Dec 2023 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart) https://theleadengine.co.uk/ In this episode, we ask mortgage brokers why they joined HLPartnership (HLP) and the advice they would give to other advisers looking to join a network.

Click play to hear more.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Which Network Should I Join? Series - HLP Conference Event 2023 Tessa Snart 00:20:39 In this episode, we ask mortgage brokers why they joined HLPartnership (HLP) and the advice they would give to other advisers looking to join a network. Click play to hear more. In this episode, we ask mortgage brokers why they joined HLPartnership (HLP) and the advice they would give to other advisers looking to join a network. Click play to hear more. advisers assemble, conference event, financial services, birmingham, network, hlpartnership, advisors assemble, mortgage broker false full 306 c0de32b0-230a-43fc-abac-216f380800c4 'Talking Ads' With Alex, Cathy, Hannah and Tessa Alex and Tessa are joined by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman to bring back and revamp the 'Talking Ads' podcast series!

On this episode, Alex, Cathy, Hannah and Tessa share the reasons why the advert they have chosen, stands out to them, (by) breaking down the branding and message behind this. 

This month, the team have selected a variety of different media forms, demonstrating the ways in which you could apply this to your own website and social media platforms.

We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion. Immerse yourselves here: https://theleadengine.co.uk/talking-ads/ 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 27 Nov 2023 06:00:00 +0000 alex@theleadengine.co.uk (Cathy Manso, Hannah Sturman, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa are joined by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman to bring back and revamp the 'Talking Ads' podcast series!

On this episode, Alex, Cathy, Hannah and Tessa share the reasons why the advert they have chosen, stands out to them, (by) breaking down the branding and message behind this. 

This month, the team have selected a variety of different media forms, demonstrating the ways in which you could apply this to your own website and social media platforms.

We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion. Immerse yourselves here: https://theleadengine.co.uk/talking-ads/ 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> 'Talking Ads' With Alex, Cathy, Hannah and Tessa Cathy Manso, Hannah Sturman, Tessa Snart, Alex Curtis 00:28:36 Alex and Tessa are joined by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman to bring back and revamp the 'Talking Ads' podcast series! On this episode, Alex, Cathy, Hannah and Tessa share the reasons why the advert they have chosen, stands out to them, (by) breaking down the branding and message behind this. This month, the team have selected a variety of different media forms demonstrating the ways in which, you could apply this to your own website and social media platforms. Alex and Tessa are joined by The Lead Engine's newest team members, Cathy Manso and Hannah Sturman to bring back and revamp the 'Talking Ads' podcast series! On this episode, Alex, Cathy, Hannah and Tessa share the reasons why the advert they have chosen, stands out to them, (by) breaking down the branding and message behind this. This month, the team have selected a variety of different media forms demonstrating the ways in which, you could apply this to your own website and social media platforms. advisers assemble, social media, branding, financial services, podcast, websites, adverts, advisors assemble, the lead engine, mortgage broker false full 305 a100b9bf-ea0c-434d-9aed-cf14b4338828 HLP Conference Event Birmingham 2023 Guest Speaker - Alex Curtis Following the HLPartnership Mortgage and Protection Network annual conference in Birmingham this month, Alex shares his first ever moment as a guest speaker at this kind of event. He introduces The Lead Engine and explains what you need to do to generate leads for your website.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 20 Nov 2023 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Following the HLPartnership Mortgage and Protection Network annual conference in Birmingham this month, Alex shares his first ever moment as a guest speaker at this kind of event. He introduces The Lead Engine and explains what you need to do to generate leads for your website.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> HLP Conference Event Birmingham 2023 Guest Speaker - Alex Curtis Alex Curtis 00:25:38 Following the HLPartnership Mortgage and Protection Network annual conference in Birmingham this month, Alex shares his first ever moment as a guest speaker at this kind of event. He introduces The Lead Engine and explains what you need to do to generate leads for your website. Following the HLPartnership Mortgage and Protection Network annual conference in Birmingham this month, Alex shares his first ever moment as a guest speaker at this kind of event. He introduces The Lead Engine and explains what you need to do to generate leads for your website. advisers assemble, conference event, financial services, birmingham, lead generation, hlpartnership, mortgage and protection network, advisors assemble, the lead engine, mortgage broker false full 304 8613f1ac-427d-4946-b757-3fe9bf5302a6 Masterminds - Alex Curtis, Pete Everitt and Bob Gentle Alex is joined by his Mastermind pals, Bob and Pete who meet fortnightly to chat about work, share ideas and as solo business owners, explain why the group is so beneficial. 

Follow Pete on LinkedIn.

Listen to  Pete's Podcast.

Follow Bob on LinkedIn.

Listen to Bob's Podcast.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 6 Nov 2023 06:00:00 +0000 alex@theleadengine.co.uk (Bob Gentle, Alex Curtis, Pete Everitt) https://theleadengine.co.uk/ Alex is joined by his Mastermind pals, Bob and Pete who meet fortnightly to chat about work, share ideas and as solo business owners, explain why the group is so beneficial. 

Follow Pete on LinkedIn.

Listen to  Pete's Podcast.

Follow Bob on LinkedIn.

Listen to Bob's Podcast.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Masterminds - Alex Curtis, Pete Everitt and Bob Gentle Bob Gentle, Alex Curtis, Pete Everitt 01:02:31 Alex is joined by his Mastermind pals, Bob and Pete who meet fortnightly to chat about work, share ideas and as solo business owners, explain why the group is so beneficial. Alex is joined by his Mastermind pals, Bob and Pete who meet fortnightly to chat about work, share ideas and as solo business owners, explain why the group is so beneficial. podcasting, mastermind, advisers assemble, financial services, business partner, advisors assemble, seo, business owner false full 303 6557a1d6-e1e9-43d4-91ef-e8c5382ce7a9 The Lead Ladies - Room 101 Halloween Edition With Sally Mitchell This month, The Lead Ladies are joined by Sally Mitchell, Business Manager & Senior Mortgage Broker at The Mortgage Mum for the first Halloween edition of Room 101.

From the history of Halloween, costumes, horror films, trick or treating and pumpkin picking to firework night and dare we mention this early on...Christmas. The ladies cover all the bugbears and nightmares of the festivities!

Follow Sally on LinkedIn, Instagram, Facebook.

Visit The Mortgage Mum.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 31 Oct 2023 08:00:00 +0000 alex@theleadengine.co.uk (Sally Mitchell, Tessa Snart, Andraya Spencer, Stephanie Duffin) https://theleadengine.co.uk/ This month, The Lead Ladies are joined by Sally Mitchell, Business Manager & Senior Mortgage Broker at The Mortgage Mum for the first Halloween edition of Room 101.

From the history of Halloween, costumes, horror films, trick or treating and pumpkin picking to firework night and dare we mention this early on...Christmas. The ladies cover all the bugbears and nightmares of the festivities!

Follow Sally on LinkedIn, Instagram, Facebook.

Visit The Mortgage Mum.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 Halloween Edition With Sally Mitchell Sally Mitchell, Tessa Snart, Andraya Spencer, Stephanie Duffin 00:44:27 This month, The Lead Ladies are joined by Sally Mitchell, Business Manager & Senior Mortgage Broker at The Mortgage Mum for the first Halloween edition of Room 101. From the history of Halloween, costumes, horror films, trick or treating and pumpkin picking to firework night and dare we mention this early on...Christmas. The ladies cover all the bugbears and nightmares of the festivities! This month, The Lead Ladies are joined by Sally Mitchell, Business Manager & Senior Mortgage Broker at The Mortgage Mum for the first Halloween edition of Room 101. From the history of Halloween, costumes, horror films, trick or treating and pumpkin picking to firework night and dare we mention this early on...Christmas. The ladies cover all the bugbears and nightmares of the festivities! 5th november, room 101, october 2023, the mortgage mum, spooky season, advisers assemble, firework night, halloween, financial services, nightmares, advisors assemble, pet peeves, the lead engine, bugbears false full 302 620ca923-3ef3-48cd-b85e-982dabc0d5dd October 2023 Lead Gen Update Alex and Tessa are back with another lead gen update, this time starting with some top marketing tips, followed by the latest Google data and trends. Plus, Alex tests Tessa's search volume knowledge with the higher or lower game. 

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 23 Oct 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa are back with another lead gen update, this time starting with some top marketing tips, followed by the latest Google data and trends. Plus, Alex tests Tessa's search volume knowledge with the higher or lower game. 

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> October 2023 Lead Gen Update Tessa Snart, Alex Curtis 00:41:08 Alex and Tessa are back with another lead gen update, this time starting with some top marketing tips, followed by the latest Google data and trends. Plus, Alex tests Tessa's search volume knowledge with the higher or lower game. Alex and Tessa are back with another lead gen update, this time starting with some top marketing tips, followed by the latest Google data and trends. Plus, Alex tests Tessa's search volume knowledge with the higher or lower game. mortgages, october 2023, update, advisers assemble, equity release, financial services, mortgage protection, lead generation, advisors assemble, seo, retirement, the lead engine false full 301 011c27e8-aee3-4aa3-ae4d-09484394d647 Which Network Should I Join? Series (Alternative) - Fort Advice Bureau (FAB) Following our conversation with Roger Lane and Tony Nunn at Fort Advice Bureau about the company's business proposition, we hear from mortgage broker's Aston and Jake, who share the reason's why they joined the FAB team. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 16 Oct 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart) https://theleadengine.co.uk/ Following our conversation with Roger Lane and Tony Nunn at Fort Advice Bureau about the company's business proposition, we hear from mortgage broker's Aston and Jake, who share the reason's why they joined the FAB team. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Which Network Should I Join? Series (Alternative) - Fort Advice Bureau (FAB) Tessa Snart 00:03:29 Following our conversation with Roger Lane and Tony Nunn at Fort Advice Bureau about the company's business proposition, we hear from mortgage broker's, Aston and Jake, who share the reason's why they joined the FAB team. Following our conversation with Roger Lane and Tony Nunn at Fort Advice Bureau about the company's business proposition, we hear from mortgage broker's, Aston and Jake, who share the reason's why they joined the FAB team. advisers assemble, financial services, recruitment, fort advice bureau, mortgage adviser, advisors assemble, mortgage advisor, mortgage broker false full 300 d46d08a9-0249-483f-9606-adee4e843cd3 Advise Wise - Daniel Edmondson Tessa is joined by Daniel Edmondson, National Account Manager at Advise Wise, an award-winning sourcing platform for the later life lending sector.

Talking points:

- Who and what is Advise Wise?

- Why would an adviser choose to use your service?

- How does Advise Wise make adviser's processes easier?

- How many users do you currently have?

- What do your users say about Advise Wise?

- Are you adding any new services / options for users?

- What’s your next goal for Advise Wise?

- How can someone sign up?

Visit Advise Wise.

Follow Daniel on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 9 Oct 2023 05:00:00 +0000 alex@theleadengine.co.uk (Daniel Edmondson, Tessa Snart) https://theleadengine.co.uk/ Tessa is joined by Daniel Edmondson, National Account Manager at Advise Wise, an award-winning sourcing platform for the later life lending sector.

Talking points:

- Who and what is Advise Wise?

- Why would an adviser choose to use your service?

- How does Advise Wise make adviser's processes easier?

- How many users do you currently have?

- What do your users say about Advise Wise?

- Are you adding any new services / options for users?

- What’s your next goal for Advise Wise?

- How can someone sign up?

Visit Advise Wise.

Follow Daniel on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Advise Wise - Daniel Edmondson Daniel Edmondson, Tessa Snart 00:24:00 Tessa is joined by Daniel Edmondson, National Account Manager at Advise Wise, an award-winning sourcing platform for the later life lending sector. Talking points: - Who and what is Advise Wise? - Why would an adviser choose to use your service? - How does Advise Wise make adviser's processes easier? - How many users do you currently have? - What do your users say about Advise Wise? - Are you adding any new services / options for users? - What’s your next goal for Advise Wise? - How can someone sign up? Tessa is joined by Daniel Edmondson, National Account Manager at Advise Wise, an award-winning sourcing platform for the later life lending sector. Talking points: - Who and what is Advise Wise? - Why would an adviser choose to use your service? - How does Advise Wise make adviser's processes easier? - How many users do you currently have? - What do your users say about Advise Wise? - Are you adding any new services / options for users? - What’s your next goal for Advise Wise? - How can someone sign up? equity advisor, advisers assemble, equity release, equity adviser, systems, financial services, later life lending, mortgage adviser, sourcing platform, advisors assemble, the lead engine, mortgage broker false full 299 d58c9fdc-4640-4b97-8e41-6cbfef6987ae My Brand My Way - Craig Skelton Craig Skelton, Principal at CS Financial Group, Business Coach, Podcast Royalty and friend of the show is back on the podcast, this time to gives us an update on My Brand My Way. An alternative option for anyone looking to go self-employed and start their own mortgage broker business, included as part of our What Network Should I join? Series.

Talking points:

- Why join My Brand My Way?

- What makes My Brand My Way different?

- What would the existing brokers say about you and the partnership?

- What are you looking for in an ideal broker/firm (who wants to join)

- How do I join, what’s the process, how long does it take.

Visit Craig's website.

Listen to Mortgage Broker Broadcast podcast.

Follow Craig on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 2 Oct 2023 05:00:00 +0000 alex@theleadengine.co.uk (Craig Skelton, Tessa Snart) https://theleadengine.co.uk/ Craig Skelton, Principal at CS Financial Group, Business Coach, Podcast Royalty and friend of the show is back on the podcast, this time to gives us an update on My Brand My Way. An alternative option for anyone looking to go self-employed and start their own mortgage broker business, included as part of our What Network Should I join? Series.

Talking points:

- Why join My Brand My Way?

- What makes My Brand My Way different?

- What would the existing brokers say about you and the partnership?

- What are you looking for in an ideal broker/firm (who wants to join)

- How do I join, what’s the process, how long does it take.

Visit Craig's website.

Listen to Mortgage Broker Broadcast podcast.

Follow Craig on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> My Brand My Way - Craig Skelton Craig Skelton, Tessa Snart 00:25:50 Craig Skelton, Principal at CS Financial Group, Business Coach, Podcast Royalty and friend of the show is back on the podcast, this time to gives us an update on My Brand My Way. An alternative option for anyone looking to go self-employed and start their own mortgage broker business, included as part of our What Network Should I join? Series. Talking points: - Why join My Brand My Way? - What makes My Brand My Way different? - What would the existing brokers say about you and the partnership? - What are you looking for in an ideal broker/firm (who wants to join) - How do I join, what’s the process, how long does it take. Craig Skelton, Principal at CS Financial Group, Business Coach, Podcast Royalty and friend of the show is back on the podcast, this time to gives us an update on My Brand My Way. An alternative option for anyone looking to go self-employed and start their own mortgage broker business, included as part of our What Network Should I join? Series. Talking points: - Why join My Brand My Way? - What makes My Brand My Way different? - What would the existing brokers say about you and the partnership? - What are you looking for in an ideal broker/firm (who wants to join) - How do I join, what’s the process, how long does it take. podcasting, mortgage business, craig skelton, advisers assemble, self - employed, my brand my way, business, network, cs financial group, mortgage adviser, advisors assemble, business owner, the lead engine, coaching, mortgage advisor, mortgage broker false full 298 b01e2860-8351-45d3-bde1-24e6216b7ccc Which Network Should I Join? Series (Alternative) - My Brand My Way Ahead of our next episode with Craig Skelton, we hear the reasons why Ross McMillan at Blue Fish Mortgage Solutions and Leigh Rowland at Mortgages Made Easy made the decision to join My Brand, My Way to help and support their mortgage broker businesses.

Follow Leigh on LinkedIn.

Follow Ross on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 1 Oct 2023 05:00:00 +0000 alex@theleadengine.co.uk (Leigh Rowland, Tessa Snart, Ross McMillan) https://theleadengine.co.uk/ Ahead of our next episode with Craig Skelton, we hear the reasons why Ross McMillan at Blue Fish Mortgage Solutions and Leigh Rowland at Mortgages Made Easy made the decision to join My Brand, My Way to help and support their mortgage broker businesses.

Follow Leigh on LinkedIn.

Follow Ross on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Which Network Should I Join? Series (Alternative) - My Brand My Way Leigh Rowland, Tessa Snart, Ross McMillan 00:06:09 Another alternative...ahead of our next episode with Craig Skelton, we hear the reasons why Ross McMillan at Blue Fish Mortgage Solutions and Leigh Rowland at Mortgages Made Easy made the decision to join My Brand, My Way to help and support their mortgage broker businesses. Another alternative...ahead of our next episode with Craig Skelton, we hear the reasons why Ross McMillan at Blue Fish Mortgage Solutions and Leigh Rowland at Mortgages Made Easy made the decision to join My Brand, My Way to help and support their mortgage broker businesses. advisers assemble, my brand my way, financial services, self-employed, business, advisors assemble, the lead engine false full 297 a5eddd5a-978f-4e83-97a0-efe60b32bc2e The Lead Ladies - Room 101 With Stephanie Leather Stephanie Leather from Entrust is back on the podcast but this time to share her pet peeves with The Lead Ladies on Room 101 and they have plenty to talk about!

From men's aftershave to middle lane drivers that hog the road, this might be their most varied episode yet...

Follow Stephanie on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 25 Sep 2023 05:00:00 +0000 alex@theleadengine.co.uk (Andraya Spencer, Stephanie Leather, Tessa Snart, Stephanie Duffin) https://theleadengine.co.uk/ Stephanie Leather from Entrust is back on the podcast but this time to share her pet peeves with The Lead Ladies on Room 101 and they have plenty to talk about!

From men's aftershave to middle lane drivers that hog the road, this might be their most varied episode yet...

Follow Stephanie on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Stephanie Leather Andraya Spencer, Stephanie Leather, Tessa Snart, Stephanie Duffin 00:24:58 Stephanie Leather from Entrust is back on the podcast but this time to share her pet peeves with The Lead Ladies on Room 101 and they have plenty to talk about! From men's aftershave to middle lane drivers that hog the road, this might be their most varied episode yet... Stephanie Leather from Entrust is back on the podcast but this time to share her pet peeves with The Lead Ladies on Room 101 and they have plenty to talk about! From men's aftershave to middle lane drivers that hog the road, this might be their most varied episode yet... room 101, the lead ladies, advisers assemble, entrust, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, mortgage broker false full 296 017ca49a-6c6d-450c-a03a-d07a9455a239 September 2023 Lead Gen Update Alex and Tessa are back with another led gen update, discussing the latest mortgage market data and trends for this month so far.

 

Talking points:

- Quotes from brokers about September affecting lead flow - taken from Newspage.

- Google trends data on interest from consumers in mortgages on Google - keep up to date on our website.

- The higher or lower search volume game - guess along with Tess!

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 18 Sep 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa are back with another led gen update, discussing the latest mortgage market data and trends for this month so far.

 

Talking points:

- Quotes from brokers about September affecting lead flow - taken from Newspage.

- Google trends data on interest from consumers in mortgages on Google - keep up to date on our website.

- The higher or lower search volume game - guess along with Tess!

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> September 2023 Lead Gen Update Tessa Snart, Alex Curtis 00:24:23 Alex and Tessa are back with another led gen update, discussing the latest mortgage market data and trends for this month so far. Talking points: - Quotes from brokers about September affecting lead flow - taken from Newspage. - Google trends data on interest from consumers in mortgages on Google - keep up to date on our website. - The higher or lower search volume game - guess along with Tess! Alex and Tessa are back with another led gen update, discussing the latest mortgage market data and trends for this month so far. Talking points: - Quotes from brokers about September affecting lead flow - taken from Newspage. - Google trends data on interest from consumers in mortgages on Google - keep up to date on our website. - The higher or lower search volume game - guess along with Tess! market update, data and trends, advisers assemble, september, financial services, newspage, lead generation, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, mortgage market, mortgage broker false full 295 4b795c7f-fa1d-4f7e-9442-6ff63d7e30c0 Fort Advice Bureau (AKA FAB) Recruitment - Roger Lane and Tony Nunn Roger Lane and Tony Nunn from Fort Advice Bureau (FAB) join Tessa on another episode of our 'What Network Should I join?' Series to chat about their recruitment process, an alternative career and business opportunity for mortgage advisers.

 

Talking points:

Who is FAB?

Why did you create FAB?

Why would someone want to join FAB?

What do you look for in an adviser / broker?

Where / how can people find out more?

Follow Roger on LinkedIn.

Follow Tony on LinkedIn.

Visit Fort Advice Bureau.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 11 Sep 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tony Nunn, Roger Lane, Tessa Snart) https://theleadengine.co.uk/ Roger Lane and Tony Nunn from Fort Advice Bureau (FAB) join Tessa on another episode of our 'What Network Should I join?' Series to chat about their recruitment process, an alternative career and business opportunity for mortgage advisers.

 

Talking points:

Who is FAB?

Why did you create FAB?

Why would someone want to join FAB?

What do you look for in an adviser / broker?

Where / how can people find out more?

Follow Roger on LinkedIn.

Follow Tony on LinkedIn.

Visit Fort Advice Bureau.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fort Advice Bureau (AKA FAB) Recruitment - Roger Lane and Tony Nunn Tony Nunn, Roger Lane, Tessa Snart 00:27:03 Roger Lane and Tony Nunn from Fort Advice Bureau (FAB) join Tessa on another episode of our 'What Network Should I join?' Series to chat about their recruitment process, an alternative career and business opportunity for mortgage advisers. Talking points: Who is FAB? Why did you create FAB? Why would someone want to join FAB? What do you look for in an adviser / broker? Where / how can people find out more? Roger Lane and Tony Nunn from Fort Advice Bureau (FAB) join Tessa on another episode of our 'What Network Should I join?' Series to chat about their recruitment process, an alternative career and business opportunity for mortgage advisers. Talking points: Who is FAB? Why did you create FAB? Why would someone want to join FAB? What do you look for in an adviser / broker? Where / how can people find out more? advisers assemble, financial services, recruitment, network, fort advice bureau, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, mortgage broker false full 294 225ade72-6f70-4f3e-ac32-dd68ad510168 What Does A Business Mentor Do? Mike Greene returns to the Advisers Assemble Podcast to talk all about what a business mentor does.

Visit Mike's website.

Listen to Mike's podcast.

Read Mike's book.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 4 Sep 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Mike Greene returns to the Advisers Assemble Podcast to talk all about what a business mentor does.

Visit Mike's website.

Listen to Mike's podcast.

Read Mike's book.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> What Does A Business Mentor Do? Alex Curtis, Tessa Snart 00:33:11 Mike Greene returns to the Advisers Assemble Podcast to talk all about what a business mentor does. Mike Greene returns to the Advisers Assemble Podcast to talk all about what a business mentor does. advisers assemble, mike greene, business mentor, failurebreedssuccess, advisors assemble, succes is a system false full 293 a2cf62e3-6932-46a7-a329-a1f158ebae1a You're On Hold With Jacob Wright Jacob Wright, Financial Planner, Coach and Podcaster from Salt & Light Financial Services joins Daniel and James on this month's episode of You're On Hold to reveal what he does when he is on hold.

Follow Jacob on LinkedIn.

Visit Salt & Light Financial Services website.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 28 Aug 2023 05:00:00 +0000 alex@theleadengine.co.uk (Jacob Wright, Daniel Yetton, James Richardson) https://theleadengine.co.uk/ Jacob Wright, Financial Planner, Coach and Podcaster from Salt & Light Financial Services joins Daniel and James on this month's episode of You're On Hold to reveal what he does when he is on hold.

Follow Jacob on LinkedIn.

Visit Salt & Light Financial Services website.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> You're On Hold With Jacob Wright Jacob Wright, Daniel Yetton, James Richardson 00:35:19 Jacob Wright, Financial Planner, Coach and Podcaster from Salt & Light Financial Services joins Daniel and James on this month's episode of You're On Hold to reveal what he does when he is on hold. Jacob Wright, Financial Planner, Coach and Podcaster from Salt & Light Financial Services joins Daniel and James on this month's episode of You're On Hold to reveal what he does when he is on hold. you're on hold, advisers assemble, financial services, lenders, salt and light financial services, advisors assemble, the lead engine false full 292 09f6cd82-e194-4976-a35e-6f1e65b5adf5 The Lead Ladies - Room 101 With Funmi Olufunwa The back to school edition...Funmi Olufunwa, Mortgage Broker at The Mortgage Mum joins The Lead Ladies on Room 101 this month to rant about all things school related.

From school uniforms to WhatsApp chats...parents and teachers, you have been warned and just in time for the new school year! 

Follow Funmi on LinkedIn.

Follow Funmi on Instagram.

Visit The Mortgage Mum here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 25 Aug 2023 05:00:00 +0000 alex@theleadengine.co.uk (Funmi Olufunwa, Stephanie Duffin, Tessa Snart, Andraya Spencer) https://theleadengine.co.uk/ The back to school edition...Funmi Olufunwa, Mortgage Broker at The Mortgage Mum joins The Lead Ladies on Room 101 this month to rant about all things school related.

From school uniforms to WhatsApp chats...parents and teachers, you have been warned and just in time for the new school year! 

Follow Funmi on LinkedIn.

Follow Funmi on Instagram.

Visit The Mortgage Mum here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Funmi Olufunwa Funmi Olufunwa, Stephanie Duffin, Tessa Snart, Andraya Spencer 00:44:52 The back to school edition...Funmi Olufunwa, Mortgage Broker at The Mortgage Mum joins The Lead Ladies on Room 101 this month to rant about all things school related. From school uniforms to WhatsApp chats...parents and teachers, you have been warned and just in time for the new school year! The back to school edition...Funmi Olufunwa, Mortgage Broker at The Mortgage Mum joins The Lead Ladies on Room 101 this month to rant about all things school related. From school uniforms to WhatsApp chats...parents and teachers, you have been warned and just in time for the new school year! room 101, the mortgage mum, the lead ladies, advisers assemble, financial services, school, lead generation, advisors assemble, rant, the lead engine, mortgage broker false full 291 a6734a38-0e34-477b-aa12-23d8dce3146c August 2023 Lead Gen Update On this new, monthly episode, Alex and Tessa discuss data surrounding financial market trends in August so far and discuss stories and quotes from industry brokers about how this month is affecting their lead flow. 

Featuring stories  from Newspage® 

Augustitis impacts broker activity and lead flow but many go on front foot. 

Surprising Trend: More People Seek Local Brokers than Pre-Pandemic.

New research shows Google Ads beat #1 organic results for broker traffic – The Lead Engine.

This episode is brought to you by the team at The Lead Engine.

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 21 Aug 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ On this new, monthly episode, Alex and Tessa discuss data surrounding financial market trends in August so far and discuss stories and quotes from industry brokers about how this month is affecting their lead flow. 

Featuring stories  from Newspage® 

Augustitis impacts broker activity and lead flow but many go on front foot. 

Surprising Trend: More People Seek Local Brokers than Pre-Pandemic.

New research shows Google Ads beat #1 organic results for broker traffic – The Lead Engine.

This episode is brought to you by the team at The Lead Engine.

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> August 2023 Lead Gen Update Alex Curtis, Tessa Snart 00:46:27 On this new, monthly episode, Alex and Tessa discuss data surrounding financial market trends in August so far and discuss quotes from brokers about how this month is affecting their lead flow. On this new, monthly episode, Alex and Tessa discuss data surrounding financial market trends in August so far and discuss quotes from brokers about how this month is affecting their lead flow. advisers assemble, data trends, lead flow, financial services, newspage, august, lead generation, advisors assemble, seo, the lead engine, mortgage broker false full 290 7dc14784-40fb-439a-8f7f-b5bef328dbaf The Mortgage Store Associate Partner Programme - Mark Deane Mark Deane, Director at The Mortgage Store joins Alex and Tessa on the latest episode to talk all about their Associate Partner Programme, as an alternative for someone looking to start their own business.

Talking points:

- What is The Mortgage Store Associate Programme?

- What is included in the support package?

- What feedback have you had from your current associate partners?

- Who can sign up to the programme?

- How can I sign up to the programme?

Visit The Mortgage Store here.

Follow Mark on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 14 Aug 2023 05:00:00 +0000 alex@theleadengine.co.uk (Mark Deane, Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Mark Deane, Director at The Mortgage Store joins Alex and Tessa on the latest episode to talk all about their Associate Partner Programme, as an alternative for someone looking to start their own business.

Talking points:

- What is The Mortgage Store Associate Programme?

- What is included in the support package?

- What feedback have you had from your current associate partners?

- Who can sign up to the programme?

- How can I sign up to the programme?

Visit The Mortgage Store here.

Follow Mark on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Mortgage Store Associate Partner Programme - Mark Deane Mark Deane, Alex Curtis, Tessa Snart 00:29:50 Mark Deane, Director at The Mortgage Store joins Alex and Tessa on the latest episode to talk all about their Associate Partner Programme, as an alternative for someone looking to start their own business. Talking points: - What is The Mortgage Store Associate Programme? - What is included in the support package? - What feedback have you had from your current associate partners? - Who can sign up to the programme? - How can I sign up to the programme? Mark Deane, Director at The Mortgage Store joins Alex and Tessa on the latest episode to talk all about their Associate Partner Programme, as an alternative for someone looking to start their own business. Talking points: - What is The Mortgage Store Associate Programme? - What is included in the support package? - What feedback have you had from your current associate partners? - Who can sign up to the programme? - How can I sign up to the programme? advisers assemble, the mortgage store, business start up, financial services, associate partner programme, mortgage brokers, mortgage adviser, advisors assemble, the lead engine, mortgage advisor false full 289 7e78b816-f437-4954-9613-34e5899212a5 Which Network Should I Join? Series (Alternative) - The Mortgage Store Associate Partner Programme As an alternative for anyone looking to start their own business in the financial services industry, The Mortgage Store's Associate Partners share their thoughts and reasons behind joining the programme, ahead of our episode with the company's director, Mark Deane.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 13 Aug 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart) https://theleadengine.co.uk/ As an alternative for anyone looking to start their own business in the financial services industry, The Mortgage Store's Associate Partners share their thoughts and reasons behind joining the programme, ahead of our episode with the company's director, Mark Deane.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Which Network Should I Join? Series (Alternative) - The Mortgage Store Associate Partner Programme Tessa Snart 00:05:19 As an alternative for anyone looking to start their own business in the financial services industry, The Mortgage Store's Associate Partners share their thoughts and reasons behind joining the programme, ahead of our episode with the company's director, Mark Deane. As an alternative for anyone looking to start their own business in the financial services industry, The Mortgage Store's Associate Partners share their thoughts and reasons behind joining the programme, ahead of our episode with the company's director, Mark Deane. inbetweenysode, advisers assemble, the mortgage store, financial services, associate partner programme, mortgage adviser, mortgage broker branch, advisors assemble, mortgage broker false full 288 2edf9c3a-f10f-4f4d-bf0d-b4b2cd846326 BrokerIQ - Joanne Cole Tessa chats to Joanne Cole, the CEO and Founder of Broker IQ - an app designed to connect mortgage brokers with their clients at all times.

Talking points:

- What is Broker IQ and where did the idea come from?

- What’s included in the App - services?

- How does the process work? How does it fit into the mortgage broker’s workflow?

- What sets you apart from the rest?

- How easy is it to navigate the app?

- Does it cost to download / use the app?

- Where can the app be downloaded?

Visit BrokerIQ here.

Follow Joanne on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 7 Aug 2023 05:00:00 +0000 alex@theleadengine.co.uk (Joanne Cole, Tessa Snart) https://theleadengine.co.uk/ Tessa chats to Joanne Cole, the CEO and Founder of Broker IQ - an app designed to connect mortgage brokers with their clients at all times.

Talking points:

- What is Broker IQ and where did the idea come from?

- What’s included in the App - services?

- How does the process work? How does it fit into the mortgage broker’s workflow?

- What sets you apart from the rest?

- How easy is it to navigate the app?

- Does it cost to download / use the app?

- Where can the app be downloaded?

Visit BrokerIQ here.

Follow Joanne on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> BrokerIQ - Joanne Cole Joanne Cole, Tessa Snart 00:20:48 Tessa chats to Joanne Cole, the CEO and Founder of Broker IQ - an app designed to connect mortgage brokers with their clients at all times. Talking points: - What is Broker IQ and where did the idea come from? - What’s included in the App - services? - How does the process work? How does it fit into the mortgage broker’s workflow? - What sets you apart from the rest? - How easy is it to navigate the app? - Does it cost to download / use the app? - Where can the app be downloaded? Tessa chats to Joanne Cole, the CEO and Founder of Broker IQ - an app designed to connect mortgage brokers with their clients at all times. Talking points: - What is Broker IQ and where did the idea come from? - What’s included in the App - services? - How does the process work? How does it fit into the mortgage broker’s workflow? - What sets you apart from the rest? - How easy is it to navigate the app? - Does it cost to download / use the app? - Where can the app be downloaded? app, brokeriq, advisers assemble, financial services, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, client engagement platform, mortgage broker false full 287 7f2197b2-2f12-468e-a65e-d39d142bd3da You're On Hold With Ian Hewett AKA The Bearded Mortgage Broker Daniel and James are joined by their very first guest, Mortgage and Protection Professional AKA The Bearded Mortgage Broker at Prospect Tree Mortgages Ltd, Ian Hewett to find out what he does when he's on hold.

Visit Prospect Tree Mortgages here.

Follow Ian on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 31 Jul 2023 05:00:00 +0000 alex@theleadengine.co.uk (Ian Hewett, James Richardson, Daniel Yetton) https://theleadengine.co.uk/ Daniel and James are joined by their very first guest, Mortgage and Protection Professional AKA The Bearded Mortgage Broker at Prospect Tree Mortgages Ltd, Ian Hewett to find out what he does when he's on hold.

Visit Prospect Tree Mortgages here.

Follow Ian on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> You're On Hold With Ian Hewett AKA The Bearded Mortgage Broker Ian Hewett, James Richardson, Daniel Yetton 00:29:41 Daniel and James are joined by their very first guest, Mortgage and Protection Professional AKA The Bearded Mortgage Broker at Prospect Tree Mortgages Ltd, Ian Hewett to find out what he does when he's on hold. Daniel and James are joined by their very first guest, Mortgage and Protection Professional AKA The Bearded Mortgage Broker at Prospect Tree Mortgages Ltd, Ian Hewett to find out what he does when he's on hold. you're on hold, the bearded mortgage broker, advisers assemble, financial services, lenders, music, lead generation, mortgage adviser, the lead engine, mortgage advisor, mortgage broker false full 286 2c2e1050-fca6-412f-83eb-ccec6dcd0356 The Lead Ladies - Room 101 With Graham Wilson This month, Co-Founder and Director of Trackerhub, Graham Wilson joins The Lead Ladies for a rant and shares his views on social media.

Visit TrackerHub.

Follow Graham on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 28 Jul 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Stephanie Duffin, Andraya Spencer) https://theleadengine.co.uk/ This month, Co-Founder and Director of Trackerhub, Graham Wilson joins The Lead Ladies for a rant and shares his views on social media.

Visit TrackerHub.

Follow Graham on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Graham Wilson Tessa Snart, Stephanie Duffin, Andraya Spencer 00:36:48 This month, Co-Founder and Director of Trackerhub, Graham Wilson joins The Lead Ladies for a rant and shares his views on social media. This month, Co-Founder and Director of Trackerhub, Graham Wilson joins The Lead Ladies for a rant and shares his views on social media. room 101, first time buyers, advisers assemble, social media, trackerhub, financial services, financial adviser, financial advisor, facebook, lead generation, mortgage adviser, advisors assemble, threads, the lead engine, mortgage advisor false full 285 c45fd450-978e-46e4-b35f-3581f254ef7b Why is the Phone Number on My Website Not My Actual Phone Number? Alex chats to Tessa about why we use phone tracking to monitor leads on the latest episode of the Advisers Assemble Podcast.

Talking points:

- Why is the phone number on my website not my actual phone number?

- How does phone tracking work?

- Why do we use phone traffic?

- What impact has it had?

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 24 Jul 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex chats to Tessa about why we use phone tracking to monitor leads on the latest episode of the Advisers Assemble Podcast.

Talking points:

- Why is the phone number on my website not my actual phone number?

- How does phone tracking work?

- Why do we use phone traffic?

- What impact has it had?

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Why is the Phone Number on My Website Not My Actual Phone Number? Alex Curtis, Tessa Snart 00:17:55 Alex chats to Tessa about why we use phone tracking to monitor leads on the latest episode of the Advisers Assemble Podcast. Talking points: - Why is the phone number on my website not my actual phone number? - How does phone tracking work? - Why do we use phone traffic? - What impact has it had? Alex chats to Tessa about why we use phone tracking to monitor leads on the latest episode of the Advisers Assemble Podcast. Talking points: - Why is the phone number on my website not my actual phone number? - How does phone tracking work? - Why do we use phone traffic? - What impact has it had? advisers assemble, phone tracking, financial services, leads, advisors assemble, seo, the lead engine, marketing false full 284 cee6b5a4-fdfc-441f-a7ee-b5b04a09c747 Entrust - Stephanie Leather Stephanie Leather, Mortgage Administrator and Director at Entrust joins Tessa on the podcast to talk all about the admin support services she offers to mortgage brokers.

Talking points:

- When / why did you set up your business?

- Why would someone choose to use admin support?

- What’s it like to work with you? What services do you offer?

- What does a typical day look like for you?

- How does the consultation process work?

- Does it cost for an initial consultation?

- Where can people find you?

- Will we see you at any events this year?

Follow Stephanie on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 17 Jul 2023 05:00:00 +0000 alex@theleadengine.co.uk (Stephanie Leather, Tessa Snart) https://theleadengine.co.uk/ Stephanie Leather, Mortgage Administrator and Director at Entrust joins Tessa on the podcast to talk all about the admin support services she offers to mortgage brokers.

Talking points:

- When / why did you set up your business?

- Why would someone choose to use admin support?

- What’s it like to work with you? What services do you offer?

- What does a typical day look like for you?

- How does the consultation process work?

- Does it cost for an initial consultation?

- Where can people find you?

- Will we see you at any events this year?

Follow Stephanie on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Entrust - Stephanie Leather Stephanie Leather, Tessa Snart 00:25:16 Stephanie Leather, Mortgage Administrator and Director at Entrust joins Tessa on the podcast to talk all about the admin support services she offers to mortgage brokers. Talking points: - When / why did you set up your business? - Why would someone choose to use admin support? - What’s it like to work with you? What services do you offer? - What does a typical day look like for you? - How does the consultation process work? - Does it cost for an initial consultation? - Where can people find you? - Will we see you at any events this year? Stephanie Leather, Mortgage Administrator and Director at Entrust joins Tessa on the podcast to talk all about the admin support services she offers to mortgage brokers. Talking points: - When / why did you set up your business? - Why would someone choose to use admin support? - What’s it like to work with you? What services do you offer? - What does a typical day look like for you? - How does the consultation process work? - Does it cost for an initial consultation? - Where can people find you? - Will we see you at any events this year? admin support, advisers assemble, financial services, entrust, mortgage administrator, mortgage adviser, advisors assemble, the lead engine, financial services assistant, mortgage broker false full 283 da9aba9d-7019-4554-bd24-14383af2fd57 Tik Tok Star - Glen Russell Alex and Tessa are joined by Glen Russell, Company Director and qualified Mortgage Broker at RFS to talk about his rise to Tik Tok fame!

Talking points:

- What made you decide to join Tik Tok?

- What do your colleagues think?

- What does the creative process look like for you? How do you come up with ideas?

- Does it take long to record / edit the video’s?

- How long did it take you to get used to the process? Any failures?

- How quickly did it take for you to gain followers?

- What are some of your favourite Tik Tok videos you have done so far and why?

- Any advice to other mortgage brokers / advisers using social media platforms / engaging with an audience and where to start?

Follow Glen on Tik Tok.

Vist RFS here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 10 Jul 2023 05:00:00 +0000 alex@theleadengine.co.uk (Glen Russell, Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa are joined by Glen Russell, Company Director and qualified Mortgage Broker at RFS to talk about his rise to Tik Tok fame!

Talking points:

- What made you decide to join Tik Tok?

- What do your colleagues think?

- What does the creative process look like for you? How do you come up with ideas?

- Does it take long to record / edit the video’s?

- How long did it take you to get used to the process? Any failures?

- How quickly did it take for you to gain followers?

- What are some of your favourite Tik Tok videos you have done so far and why?

- Any advice to other mortgage brokers / advisers using social media platforms / engaging with an audience and where to start?

Follow Glen on Tik Tok.

Vist RFS here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tik Tok Star - Glen Russell Glen Russell, Alex Curtis, Tessa Snart 00:47:24 Alex and Tessa are joined by Glen Russell, Company Director and qualified Mortgage Broker at RFS to talk about his rise to Tik Tok fame! Talking points: - What made you decide to join Tik Tok? - What do your colleagues think? - What does the creative process look like for you? How do you come up with ideas? - Does it take long to record / edit the video’s? - How long did it take you to get used to the process? Any failures? - How quickly did it take for you to gain followers? - What are some of your favourite Tik Tok videos you have done so far and why? - Any advice to other mortgage brokers / advisers using social media platforms / engaging with an audience and where to start? Alex and Tessa are joined by Glen Russell, Company Director and qualified Mortgage Broker at RFS to talk about his rise to Tik Tok fame! Talking points: - What made you decide to join Tik Tok? - What do your colleagues think? - What does the creative process look like for you? How do you come up with ideas? - Does it take long to record / edit the video’s? - How long did it take you to get used to the process? Any failures? - How quickly did it take for you to gain followers? - What are some of your favourite Tik Tok videos you have done so far and why? - Any advice to other mortgage brokers / advisers using social media platforms / engaging with an audience and where to start? mortgages, advisers assemble, social media, content creation, financial services, tik tok, mortgage adviser, advisors assemble, the lead engine, mortgage advisor, marketing, mortgage broker false full 282 32b270fa-1dce-4734-ace6-3a8f8c57fe03 The Money Group (TMG) - Jonathan Needham Jonathan Needham from The Money Group (TMG) introduces the mortgage network and explains how they are making their processes more efficient and why and how they differ from other networks.

Talking points:

- Who are TMG? History?

- Why join TMG? Benefits? What makes you different?

- What do your members say about you?

- How do you join TMG?

- Upcoming events

Visit The Money Group here.

Follow Jonathan on Linkedin. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 3 Jul 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Jonathan Needham, Alex Curtis) https://theleadengine.co.uk/ Jonathan Needham from The Money Group (TMG) introduces the mortgage network and explains how they are making their processes more efficient and why and how they differ from other networks.

Talking points:

- Who are TMG? History?

- Why join TMG? Benefits? What makes you different?

- What do your members say about you?

- How do you join TMG?

- Upcoming events

Visit The Money Group here.

Follow Jonathan on Linkedin. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Money Group (TMG) - Jonathan Needham Tessa Snart, Jonathan Needham, Alex Curtis 00:44:50 Jonathan Needham from The Money Group (TMG) introduces the mortgage network and explains how they are making their processes more efficient and why and how they differ from other networks. Talking points: - Who are TMG? History? - Why join TMG? Benefits? What makes you different? - What do your members say about you? - How do you join TMG? - Upcoming events Jonathan Needham from The Money Group (TMG) introduces the mortgage network and explains how they are making their processes more efficient and why and how they differ from other networks. Talking points: - Who are TMG? History? - Why join TMG? Benefits? What makes you different? - What do your members say about you? - How do you join TMG? - Upcoming events advisers assemble, the money group, financial services, networks, advisors assemble, the lead engine, compliance false full 281 042c75eb-30a3-47de-bd73-920639f90d06 Which Network Should I Join? Series - The Money Group New podcast series!

Alex attends his first network event of the year at The Peterborough Football ground and chats to some of the firms that are in The Money Group Network to find out why they joined, why they've stayed and what they like and dislike. 

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 2 Jul 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ New podcast series!

Alex attends his first network event of the year at The Peterborough Football ground and chats to some of the firms that are in The Money Group Network to find out why they joined, why they've stayed and what they like and dislike. 

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Which Network Should I Join? Series - The Money Group Alex Curtis 00:13:55 New podcast series! Alex attends his first network event of the year at The Peterborough Football ground and chats to some of the firms that are in The Money Group Network to find out why they joined, why they've stayed and what they like and dislike. New podcast series! Alex attends his first network event of the year at The Peterborough Football ground and chats to some of the firms that are in The Money Group Network to find out why they joined, why they've stayed and what they like and dislike. advisers assemble, financial event, the money group, financial services, on location, peterborough football ground, advisors assemble, compliance network, the lead engine false full 280 9f0aa0ea-8a0a-40b6-b8da-46e429743ee9 Avoid SEO Stagnation - Why Regular, Evergreen and Targeted Content Is Essential Alex is back with his marketing hat on and chats to Tessa about the importance of creating fresh and regular content for your website.

Talking points:

- Why do you recommend to our own clients that we create regular content?

- Why not just get AI to write the content?

- How often should we be creating content?

- Should the content be about news and blogs?

- How do I know what subjects to write about?

- How long should the content be?

- Do you need to stuff the content with “keywords”?

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 26 Jun 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex is back with his marketing hat on and chats to Tessa about the importance of creating fresh and regular content for your website.

Talking points:

- Why do you recommend to our own clients that we create regular content?

- Why not just get AI to write the content?

- How often should we be creating content?

- Should the content be about news and blogs?

- How do I know what subjects to write about?

- How long should the content be?

- Do you need to stuff the content with “keywords”?

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Avoid SEO Stagnation - Why Regular, Evergreen and Targeted Content Is Essential Tessa Snart, Alex Curtis 00:34:46 Alex is back with his marketing hat on and chats to Tessa about the importance of creating fresh and regular content for your website. Talking points: - Why do you recommend to our own clients that we create regular content? - Why not just get AI to write the content? - How often should we be creating content? - Should the content be about news and blogs? - How do I know what subjects to write about? - How long should the content be? - Do you need to stuff the content with “keywords”? Alex is back with his marketing hat on and chats to Tessa about the importance of creating fresh and regular content for your website. Talking points: - Why do you recommend to our own clients that we create regular content? - Why not just get AI to write the content? - How often should we be creating content? - Should the content be about news and blogs? - How do I know what subjects to write about? - How long should the content be? - Do you need to stuff the content with “keywords”? website, advisers assemble, social media, financial services, content, search terms, news, advisors assemble, seo, blogs, the lead engine, marketing false full 279 68154f4f-21d7-4d6a-8b8c-200603bf7028 You're On Hold With Daniel & James - Pilot Episode Daniel and James host the first episode of their new series on the Advisers Assemble Podcast called, You're On Hold.

A brand new show which aims to share the frustrations of being put on hold while waiting for lenders to respond and to highlight how mortgage advisers creatively spend their time while 'playing the waiting game'.

Sharing their own experiences, Daniel and James quiz each other with the following questions:

- In your experience which lender has the longest wait times?

- What is the longest you have ever waited?

-What is the most frustrating music/background noise/voice when on hold?

-Best music noise sound when on hold?

-What is the most annoying thing the customer service individual says when they answer?

FINALLY

-WHAT DO YOU DO WHEN YOU'RE ON HOLD?

If you think you've got an interesting or creative way to fill your time while on hold, let us know and join us on the show!

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 25 Jun 2023 05:00:00 +0000 alex@theleadengine.co.uk (Daniel Yetton, James Richardson) https://theleadengine.co.uk/ Daniel and James host the first episode of their new series on the Advisers Assemble Podcast called, You're On Hold.

A brand new show which aims to share the frustrations of being put on hold while waiting for lenders to respond and to highlight how mortgage advisers creatively spend their time while 'playing the waiting game'.

Sharing their own experiences, Daniel and James quiz each other with the following questions:

- In your experience which lender has the longest wait times?

- What is the longest you have ever waited?

-What is the most frustrating music/background noise/voice when on hold?

-Best music noise sound when on hold?

-What is the most annoying thing the customer service individual says when they answer?

FINALLY

-WHAT DO YOU DO WHEN YOU'RE ON HOLD?

If you think you've got an interesting or creative way to fill your time while on hold, let us know and join us on the show!

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> You're On Hold With Daniel & James - Pilot Episode Daniel Yetton, James Richardson 00:18:27 Daniel and James host the first episode of their new series on the Advisers Assemble Podcast called, You're On Hold. A brand new show which aims to share the frustrations of being put on hold while waiting for lenders to respond and to highlight how mortgage advisers creatively spend their time while 'playing the waiting game'. Sharing their own experiences, Daniel and James quiz each other with the following questions: - In your experience which lender has the longest wait times? - What is the longest you have ever waited? -What is the most frustrating music/background noise/voice when on hold? -Best music noise sound when on hold? -What is the most annoying thing the customer service individual says when they answer? FINALLY -WHAT DO YOU DO WHEN YOU'RE ON HOLD? If you think you've got an interesting or creative way to fill your time while on hold, let us know and join us on the show! Daniel and James host the first episode of their new series on the Advisers Assemble Podcast called, You're On Hold. A brand new show which aims to share the frustrations of being put on hold while waiting for lenders to respond and to highlight how mortgage advisers creatively spend their time while 'playing the waiting game'. Sharing their own experiences, Daniel and James quiz each other with the following questions: - In your experience which lender has the longest wait times? - What is the longest you have ever waited? -What is the most frustrating music/background noise/voice when on hold? -Best music noise sound when on hold? -What is the most annoying thing the customer service individual says when they answer? FINALLY -WHAT DO YOU DO WHEN YOU'RE ON HOLD? If you think you've got an interesting or creative way to fill your time while on hold, let us know and join us on the show! mortgage advisors, advisers assemble, mortgage lenders, holding music, mortgage advisers, financial services, new show, on hold, advisors assemble false full 278 febacc12-a8e7-4080-9a4b-eda4b8781e03 The Lead Ladies - Room 101 With Lee & Neezam This month, The Lead Ladies are joined by not one but two guests, Lee Gathercole and Neezam Romjon, Mortgage & Protection Advisors at Rebus Financial Services and they  have prepared a pretty long list of pet peeves for us to lock away in Room 101!

Visit Rebus Financial Services.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 23 Jun 2023 05:00:00 +0000 alex@theleadengine.co.uk (Lee Gathercole, Neezam Romjon, Andraya Spencer, Tessa Snart, Stephanie Duffin) https://theleadengine.co.uk/ This month, The Lead Ladies are joined by not one but two guests, Lee Gathercole and Neezam Romjon, Mortgage & Protection Advisors at Rebus Financial Services and they  have prepared a pretty long list of pet peeves for us to lock away in Room 101!

Visit Rebus Financial Services.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Lee & Neezam Lee Gathercole, Neezam Romjon, Andraya Spencer, Tessa Snart, Stephanie Duffin 00:34:51 This month, The Lead Ladies are joined by not one but two guests, Lee Gathercole and Neezam Romjon, Mortgage & Protection Advisors at Rebus Financial Services and they have prepared a pretty long list of pet peeves for us to lock away in Room 101! This month, The Lead Ladies are joined by not one but two guests, Lee Gathercole and Neezam Romjon, Mortgage & Protection Advisors at Rebus Financial Services and they have prepared a pretty long list of pet peeves for us to lock away in Room 101! room 101, advisers assemble, financial services, ranting, advisors assemble, pet peeves, the lead engine false full 277 0539d978-6b27-4410-bd6b-f8afd8cae083 Underwrite Me - Katie Dennehy Tessa is joined by Katie Dennehy, Digital Account Manager at Underwrite Me to talk all about how they are transforming the protection industry through technology, helping Insurers and Advisers to write protection more efficiently. 

Talking points:

- Introducing Underwrite Me -  When was this founded? What is your role and how long have you been working for the company?

- What services do you offer? / Who do you work with?

- The Importance of insurance / protection

- How are you changing / contributing to the protection industry?

- How does the process work?

- How easy is it for advisers and insurers to navigate your website? How does this tie into their daily processes and communication with clients?

- Are there any costs to the adviser for using your services?

- Any upcoming events you would like to mention?

Follow Katie on LinkedIn.

Visit Underwrite Me here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 19 Jun 2023 05:00:00 +0000 alex@theleadengine.co.uk (Katie Dennehy, Tessa Snart) https://theleadengine.co.uk/ Tessa is joined by Katie Dennehy, Digital Account Manager at Underwrite Me to talk all about how they are transforming the protection industry through technology, helping Insurers and Advisers to write protection more efficiently. 

Talking points:

- Introducing Underwrite Me -  When was this founded? What is your role and how long have you been working for the company?

- What services do you offer? / Who do you work with?

- The Importance of insurance / protection

- How are you changing / contributing to the protection industry?

- How does the process work?

- How easy is it for advisers and insurers to navigate your website? How does this tie into their daily processes and communication with clients?

- Are there any costs to the adviser for using your services?

- Any upcoming events you would like to mention?

Follow Katie on LinkedIn.

Visit Underwrite Me here.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Underwrite Me - Katie Dennehy Katie Dennehy, Tessa Snart 00:20:45 Tessa is joined by Katie Dennehy, Digital Account Manager at Underwrite Me to talk all about how they are transforming the protection industry through technology, helping Insurers and Advisers to write protection more efficiently. Talking points: - Introducing Underwrite Me - When was this founded? What is your role and how long have you been working for the company? - What services do you offer? / Who do you work with? - The Importance of insurance / protection - How are you changing / contributing to the protection industry? - How does the process work? - How easy is it for advisers and insurers to navigate your website? How does this tie into their daily processes and communication with clients? - Are there any costs to the adviser for using your services? - Any upcoming events you would like to mention? Tessa is joined by Katie Dennehy, Digital Account Manager at Underwrite Me to talk all about how they are transforming the protection industry through technology, helping Insurers and Advisers to write protection more efficiently. Talking points: - Introducing Underwrite Me - When was this founded? What is your role and how long have you been working for the company? - What services do you offer? / Who do you work with? - The Importance of insurance / protection - How are you changing / contributing to the protection industry? - How does the process work? - How easy is it for advisers and insurers to navigate your website? How does this tie into their daily processes and communication with clients? - Are there any costs to the adviser for using your services? - Any upcoming events you would like to mention? underwrite me, advisers assemble, protection platform, mortgage protection, income protection, advisors assemble, insurance, the lead engine false full 276 4b1bb3c5-8213-462b-b7ef-34b75bd4c306 The Exeter - Chloe England Tessa is joined by Chloe England, Telephone Account Manager at The Exeter, an insurance provider of Income Protection, Life Insurance, Private Medical Insurance & Cash Plans. 

Talking points:

What is The Exeter all about? How long have you been working for the company? 

What can you help with?

Where does the financial adviser / broker come in?

Insurance statistics - what are you noticing?

How are you overcoming the most common protection objections?

Are there any costs involved? Is there a fee to the  adviser for using your services?

Visit The Exeter here.

Follow Chloe on LinkedIn.

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 12 Jun 2023 05:00:00 +0000 alex@theleadengine.co.uk (Chloe England, Tessa Snart) https://theleadengine.co.uk/ Tessa is joined by Chloe England, Telephone Account Manager at The Exeter, an insurance provider of Income Protection, Life Insurance, Private Medical Insurance & Cash Plans. 

Talking points:

What is The Exeter all about? How long have you been working for the company? 

What can you help with?

Where does the financial adviser / broker come in?

Insurance statistics - what are you noticing?

How are you overcoming the most common protection objections?

Are there any costs involved? Is there a fee to the  adviser for using your services?

Visit The Exeter here.

Follow Chloe on LinkedIn.

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Exeter - Chloe England Chloe England, Tessa Snart 00:25:44 Tessa is joined by Chloe England, Telephone Account Manager at The Exeter, an insurance provider of Income Protection, Life Insurance, Private Medical Insurance & Cash Plans. Talking points: What is The Exeter all about? How long have you been working for the company? What can you help with? Where does the financial adviser / broker come in? Insurance statistics - what are you noticing? How are you overcoming the most common protection objections? Are there any costs involved? Is there a fee to the mortgage adviser for using your services? Tessa is joined by Chloe England, Telephone Account Manager at The Exeter, an insurance provider of Income Protection, Life Insurance, Private Medical Insurance & Cash Plans. Talking points: What is The Exeter all about? How long have you been working for the company? What can you help with? Where does the financial adviser / broker come in? Insurance statistics - what are you noticing? How are you overcoming the most common protection objections? Are there any costs involved? Is there a fee to the mortgage adviser for using your services? the exetor, cash plans, advisers assemble, private medical insurance, financial services, financial adviser, mortgage protection, income protection, advisors assemble, insurance, life insurance, the lead engine, mortgage broker false full 275 424382de-0945-421e-aa87-cbdc50c04c2b Contact State - Alain Desmier Alain Desmier, the founder of Contact State is back on the podcast for a second time, chatting to Alex and Tessa about how the Lead Gen company is getting on and how they are dealing with the impact of cold calling.

Talking points:

What does Contact State do / offer?

Factors that have impacted cold calling.

How do you think cold calling should be addressed? What is the solution? How should this be resolved/ monitored?

What are you working on now? / Where are you now?

Who can you help? / How can you help mortgage brokers?

Visit Contact State website.

Follow Alain on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 5 Jun 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart, Alain Desmier) https://theleadengine.co.uk/ Alain Desmier, the founder of Contact State is back on the podcast for a second time, chatting to Alex and Tessa about how the Lead Gen company is getting on and how they are dealing with the impact of cold calling.

Talking points:

What does Contact State do / offer?

Factors that have impacted cold calling.

How do you think cold calling should be addressed? What is the solution? How should this be resolved/ monitored?

What are you working on now? / Where are you now?

Who can you help? / How can you help mortgage brokers?

Visit Contact State website.

Follow Alain on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Contact State - Alain Desmier Alex Curtis, Tessa Snart, Alain Desmier 00:33:37 Alain Desmier, the founder of Contact State is back on the podcast for a second time, chatting to Alex and Tessa about how the Lead Gen company is getting on and how they are dealing with the impact of cold calling. Talking points: What does Contact State do / offer? Factors that have impacted cold calling. How do you think cold calling should be addressed? What is the solution? How should this be resolved/ monitored? What are you working on now? / Where are you now? Who can you help? / How can you help mortgage brokers? Alain Desmier, the founder of Contact State is back on the podcast for a second time, chatting to Alex and Tessa about how the Lead Gen company is getting on and how they are dealing with the impact of cold calling. Talking points: What does Contact State do / offer? Factors that have impacted cold calling. How do you think cold calling should be addressed? What is the solution? How should this be resolved/ monitored? What are you working on now? / Where are you now? Who can you help? / How can you help mortgage brokers? lead sellers, regulation, advisers assemble, financial services, financial adviser, financial advisor, leads, consumer duty, lead generation, cold calling, mortgage adviser, advisors assemble, contact state, lead buyers, data, the lead engine, mortgage advisor, mortgage broker false full 274 dae3111c-efd3-4bff-a5dd-656eac96b7b0 Inbetweenysode - What's Next? Alex and Tessa go live on Facebook again (24/05/2023), sharing their latest interview news, upcoming guests and ideas for the podcast.

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 4 Jun 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa go live on Facebook again (24/05/2023), sharing their latest interview news, upcoming guests and ideas for the podcast.

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's Next? Alex Curtis, Tessa Snart 00:16:27 Alex and Tessa go live on Facebook again (24/05/2023), sharing their latest interview news, upcoming guests and ideas for the podcast. Alex and Tessa go live on Facebook again (24/05/2023), sharing their latest interview news, upcoming guests and ideas for the podcast. advisers assemble, latest news, guests, financial services, podcast, ideas, advisors assemble, the lead engine false full 273 f1e103ad-34b0-423c-a64f-6621e428d533 First Client Experience - Alex Curtis Bonus episode! Alex chats to Tessa about his very first client experience, his 'light bulb' moment and journey to setting up his own business. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 29 May 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Bonus episode! Alex chats to Tessa about his very first client experience, his 'light bulb' moment and journey to setting up his own business. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> First Client Experience - Alex Curtis Alex Curtis, Tessa Snart 00:25:41 Bonus episode! Alex chats to Tessa about his very first client experience, his 'light bulb' moment and journey to setting up his own business. Bonus episode! Alex chats to Tessa about his very first client experience, his 'light bulb' moment and journey to setting up his own business. website, first client experience, advertising, advisers assemble, financial services, adviser, lead generation, advisors assemble, the lead engine, marketing, mortgage broker false full 272 20bf4e7d-1667-4feb-9dcb-1987aa962a17 The Lead Ladies - Room 101 With Hemat Natha The Lead Ladies are joined by their very first guest on the show, Hemat Natha,  the Founder, CEO and Advisor at Mortgage Advice Point. 

Hemat reveals his  pet peeve and The Lead Ladies share their opinions - join in on the latest rantalong and let us know on The Lead Engine socials if you agree!

Visit Mortgage Advice Point.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 26 May 2023 05:00:00 +0000 alex@theleadengine.co.uk (Hemat Natha, Andraya Spencer, Tessa Snart, Stephanie Duffin) https://theleadengine.co.uk/ The Lead Ladies are joined by their very first guest on the show, Hemat Natha,  the Founder, CEO and Advisor at Mortgage Advice Point. 

Hemat reveals his  pet peeve and The Lead Ladies share their opinions - join in on the latest rantalong and let us know on The Lead Engine socials if you agree!

Visit Mortgage Advice Point.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 With Hemat Natha Hemat Natha, Andraya Spencer, Tessa Snart, Stephanie Duffin 00:23:45 The Lead Ladies are joined by their very first guest on the show, Hemat Natha, the Founder, CEO and Advisor at Mortgage Advice Point. Hemat reveals his pet peeve and The Lead Ladies share their opinions - join in the latest rantalong and let us know on The Lead Engine socials if you agree! The Lead Ladies are joined by their very first guest on the show, Hemat Natha, the Founder, CEO and Advisor at Mortgage Advice Point. Hemat reveals his pet peeve and The Lead Ladies share their opinions - join in the latest rantalong and let us know on The Lead Engine socials if you agree! room 101, the lead ladies, advisers assemble, financial services, mortgage adviser, advisors assemble, pet peeves, the lead engine, mortgage broker false full 271 14f668f3-ad01-4243-b3fa-41eba90596e7 Social For Brokers - Chris Targett Chris Targett and his team at Social For Brokers create topical social media content for busy mortgage brokers & estate agents. Working closely with them to increase their social media presence through the creation of engaging content.

In this episode, you'll hear some best practices for making the most out of social media on all platforms like Facebook, Instagram, Linkedin, and TikTok.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 22 May 2023 05:00:00 +0000 alex@theleadengine.co.uk (Chris Targett, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Chris Targett and his team at Social For Brokers create topical social media content for busy mortgage brokers & estate agents. Working closely with them to increase their social media presence through the creation of engaging content.

In this episode, you'll hear some best practices for making the most out of social media on all platforms like Facebook, Instagram, Linkedin, and TikTok.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Social For Brokers - Chris Targett Chris Targett, Tessa Snart, Alex Curtis 00:49:11 Chris Targett and his team at Social For Brokers create topical social media content for busy mortgage brokers & estate agents. Working closely with them to increase their social media presence through the creation of engaging content. In this episode, you'll hear some best practices for making the most out of social media on all platforms like Facebook, Instagram, Linkedin, and TikTok. Chris Targett and his team at Social For Brokers create topical social media content for busy mortgage brokers & estate agents. Working closely with them to increase their social media presence through the creation of engaging content. In this episode, you'll hear some best practices for making the most out of social media on all platforms like Facebook, Instagram, Linkedin, and TikTok. social for brokers, linkedin for advisers, facebook for brokers, instagram for brokers, social media, facebook for advisers, chris targett, financial services, financial adviser, linkedin for brokers, ifa, social media for mortgage brokers, instagram for advisers, mortgage broker false full 270 09eec047-a4d8-4650-8ca9-c910a8c9cbdf Inbetweenysode - What's In The Next Episode With Chris Targett Taken from the latest Facebook live, Alex and Tessa share what's coming up in the next episode with their guest, Chris Targett from Social for Brokers.

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 21 May 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Taken from the latest Facebook live, Alex and Tessa share what's coming up in the next episode with their guest, Chris Targett from Social for Brokers.

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Chris Targett Alex Curtis, Tessa Snart 00:08:51 Taken from the latest Facebook live, Alex and Tessa share what's coming up in the next episode with their guest, Chris Targett from Social for Brokers. Taken from the latest Facebook live, Alex and Tessa share what's coming up in the next episode with their guest, Chris Targett from Social for Brokers. social for brokers, advisers assemble, social media, financial services, advisors assemble, the lead engine, mortgage broker false full 269 8362eeae-ef42-4526-aece-a100fd8c4961 The Benefits of Coaching For Self-Employed Advisers - Craig Skelton Alex and Tessa are joined by fellow podcast host and 'friend of the show', Craig Skelton to talk all about how he is helping self-employed advisers through his mortgage broker coaching.

Talking points:

- When / why did you decide to become a mortgage broker coach?

- What are the benefits of coaching for the self-employed?

- Coaching process and steps involved 

Visit Craig's Mortgage Broker Coaching Website.

Listen to Craig's Mortgage Broker Broadcast Podcast.

Follow Craig on LinkedIn. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 15 May 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis, Craig Skelton) https://theleadengine.co.uk/ Alex and Tessa are joined by fellow podcast host and 'friend of the show', Craig Skelton to talk all about how he is helping self-employed advisers through his mortgage broker coaching.

Talking points:

- When / why did you decide to become a mortgage broker coach?

- What are the benefits of coaching for the self-employed?

- Coaching process and steps involved 

Visit Craig's Mortgage Broker Coaching Website.

Listen to Craig's Mortgage Broker Broadcast Podcast.

Follow Craig on LinkedIn. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Benefits of Coaching For Self-Employed Advisers - Craig Skelton Tessa Snart, Alex Curtis, Craig Skelton 00:42:10 Alex and Tessa are joined by fellow podcast host and 'friend of the show', Craig Skelton to talk all about how he is helping self-employed advisers through his mortgage broker coaching. Talking points: - When / why did you decide to become a mortgage broker coach? - What are the benefits of coaching for the self-employed? - Coaching process and steps involved Alex and Tessa are joined by fellow podcast host and 'friend of the show', Craig Skelton to talk all about how he is helping self-employed advisers through his mortgage broker coaching. Talking points: - When / why did you decide to become a mortgage broker coach? - What are the benefits of coaching for the self-employed? - Coaching process and steps involved advisers assemble, financial services, mortgage broker coaching, self-employed, mortgage broker broadcast, advisors assemble, the lead engine, coaching, mortgage broker false full 268 d24a810c-4950-4093-a57f-e9fbf07ca302 Inbetweenysode - What's in The Next Episode With Craig Skelton Another Facebook Live podcast update brought to you by Alex and Tessa. This time sharing the highlights from their latest conversation with guest, Craig Skelton on mortgage broker coaching for the self-employed. 

From the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 14 May 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Another Facebook Live podcast update brought to you by Alex and Tessa. This time sharing the highlights from their latest conversation with guest, Craig Skelton on mortgage broker coaching for the self-employed. 

From the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's in The Next Episode With Craig Skelton Tessa Snart, Alex Curtis 00:13:22 Another Facebook Live Inbetweenysode brought to you by Alex and Tessa. This time sharing the highlights from their latest conversation with guest, Craig Skelton on mortgage broker coaching for the self-employed. Another Facebook Live Inbetweenysode brought to you by Alex and Tessa. This time sharing the highlights from their latest conversation with guest, Craig Skelton on mortgage broker coaching for the self-employed. craig skelton, advisers assemble, financial services, advisors assemble, the lead engine, coaching, mortgage broker false full 267 98b48055-ba77-4a8a-a0ed-802872b3deed Storytelling For Business Success - Doug Stevenson Alex connects with storytelling expert, Doug Stevenson from his home in Arizona, US to talk  about how he helps businesses by using story as a strategy.

Doug teaches clients how to tell a story well, working on the design of a speech and the lesson and branding message behind this. Doug helps to prepare people for TED talks and has delivered his very own.

From his early days in acting and theatre work to a realtor and carpenter, Doug has seen and done it all, telling his journey through the art of storytelling.

There are plenty of hidden gems in this episode told by a truly inspiring and eye-opening author.

Listen to Doug's 'The Storytelling That Sticks' podcast.

Listen to Doug's TEDx Talk.

Follow Doug on LinkedIn.

Visit Doug's Website.

Read Doug's Story Theatre Method Book.

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 8 May 2023 05:00:00 +0000 alex@theleadengine.co.uk (Doug Stevenson, Alex Curtis) https://theleadengine.co.uk/ Alex connects with storytelling expert, Doug Stevenson from his home in Arizona, US to talk  about how he helps businesses by using story as a strategy.

Doug teaches clients how to tell a story well, working on the design of a speech and the lesson and branding message behind this. Doug helps to prepare people for TED talks and has delivered his very own.

From his early days in acting and theatre work to a realtor and carpenter, Doug has seen and done it all, telling his journey through the art of storytelling.

There are plenty of hidden gems in this episode told by a truly inspiring and eye-opening author.

Listen to Doug's 'The Storytelling That Sticks' podcast.

Listen to Doug's TEDx Talk.

Follow Doug on LinkedIn.

Visit Doug's Website.

Read Doug's Story Theatre Method Book.

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Storytelling For Business Success - Doug Stevenson Doug Stevenson, Alex Curtis 00:38:36 Alex connects with storytelling expert, Doug Stevenson from his home in Arizona, US to talk about how he helps businesses by using story as a strategy. Doug teaches clients how to tell a story well, working on the design of a speech and the lesson and branding message behind this. Doug helps to prepare people for TED talks and has delivered his very own. From his early days in acting and theatre work to a realtor and carpenter, Doug has seen and done it all, telling his journey through the art of storytelling. There are plenty of hidden gems in this episode told by a truly inspiring and eye-opening author. Alex connects with storytelling expert, Doug Stevenson from his home in Arizona, US to talk about how he helps businesses by using story as a strategy. Doug teaches clients how to tell a story well, working on the design of a speech and the lesson and branding message behind this. Doug helps to prepare people for TED talks and has delivered his very own. From his early days in acting and theatre work to a realtor and carpenter, Doug has seen and done it all, telling his journey through the art of storytelling. There are plenty of hidden gems in this episode told by a truly inspiring and eye-opening author. storytelling for business success, advisers assemble, financial services, mortgage brokers, advisors assemble, doug stevenson, ted talk, the lead engine false full 266 866f8b0c-e58b-4d83-b842-7e9b655a7e69 Octane Solutions - Gary Stewart Alex and Tessa chat to Gary Stewart from Octane Solutions about the company's Connected-Home Utilities Platform service, which aims to  take the stress out of the mortgage journey for mortgage brokers and their clients alike.

Talking points:

About Octane Solutions

Who can you help?

What services do you offer? - What is KONEX?

Why use Octane Solutions?

How can mortgage brokers benefit from the service?

How much does it cost the consumer to use the service or a broker to use?

Visit Octane Solutions here.

Follow Gary on LinkedIn. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 1 May 2023 05:00:00 +0000 alex@theleadengine.co.uk (Gary Stewart, Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa chat to Gary Stewart from Octane Solutions about the company's Connected-Home Utilities Platform service, which aims to  take the stress out of the mortgage journey for mortgage brokers and their clients alike.

Talking points:

About Octane Solutions

Who can you help?

What services do you offer? - What is KONEX?

Why use Octane Solutions?

How can mortgage brokers benefit from the service?

How much does it cost the consumer to use the service or a broker to use?

Visit Octane Solutions here.

Follow Gary on LinkedIn. 

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Octane Solutions - Gary Stewart Gary Stewart, Alex Curtis, Tessa Snart 00:34:58 Alex and Tessa chat to Gary Stewart from Octane Solutions about the company's Connected-Home Utilities Platform service, which aims to take the stress out of the mortgage journey for mortgage brokers and their clients alike. Talking points: About Octane Solutions Who can you help? What services do you offer? - What is KONEX? Why use Octane Solutions? How can mortgage brokers benefit from the service? How much does it cost the consumer to use the service or a broker to use? Alex and Tessa chat to Gary Stewart from Octane Solutions about the company's Connected-Home Utilities Platform service, which aims to take the stress out of the mortgage journey for mortgage brokers and their clients alike. Talking points: About Octane Solutions Who can you help? What services do you offer? - What is KONEX? Why use Octane Solutions? How can mortgage brokers benefit from the service? How much does it cost the consumer to use the service or a broker to use? financial services, mortgage protection, utility bills, mortgage adviser, connected-home utilities platform, saving, the lead engine, octane solutions, mortgage advisor, mortgage broker false full 265 89fb5a0a-c858-4723-9b3c-4a3b592eec60 Inbetweenysode - What's In The Next Episode With Gary Stewart Alex and Tessa share the highlights ahead of their next episode and interview with Gary Stewart from Octane Solutions live on Facebook. 

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 30 Apr 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa share the highlights ahead of their next episode and interview with Gary Stewart from Octane Solutions live on Facebook. 

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Gary Stewart Alex Curtis, Tessa Snart 00:09:55 Alex and Tessa share the highlights ahead of their next episode and interview with Gary Stewart from Octane Solutions live on Facebook. Alex and Tessa share the highlights ahead of their next episode and interview with Gary Stewart from Octane Solutions live on Facebook. advisers assemble, financial services, inbetweenysode live, mortgage brokers, advisors assemble, the lead engine, octane solutions, home utilities platform service false full 264 ae6c7494-254b-44bf-abae-965724971ee3 Uinsure - Lauren Bagley Lauren Bagley, Partnership & Marketing Officer at Uinsure, chats  to Alex and Tessa about their "game-changing" and exciting insurance technology, which provides automated insurance quotes to clients at key stages during the mortgage  process.

Alex and Tessa also demonstrate just how quick and easy it is to receive an insurance quote by scanning a QR code on their mobile phones.  

Talking points:

What is Uinsure?

Why do people need this? How does it work?

What products do you offer?

If a client doesn't have one of the 5 CRM’s, can they deal with it another way?

What is the barrier for entry?

What are my options?

How can this service benefit mortgage brokers?

Find out more about Uinsure.

Follow Lauren on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 24 Apr 2023 05:00:00 +0000 alex@theleadengine.co.uk (Lauren Bagley, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Lauren Bagley, Partnership & Marketing Officer at Uinsure, chats  to Alex and Tessa about their "game-changing" and exciting insurance technology, which provides automated insurance quotes to clients at key stages during the mortgage  process.

Alex and Tessa also demonstrate just how quick and easy it is to receive an insurance quote by scanning a QR code on their mobile phones.  

Talking points:

What is Uinsure?

Why do people need this? How does it work?

What products do you offer?

If a client doesn't have one of the 5 CRM’s, can they deal with it another way?

What is the barrier for entry?

What are my options?

How can this service benefit mortgage brokers?

Find out more about Uinsure.

Follow Lauren on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Uinsure - Lauren Bagley Lauren Bagley, Tessa Snart, Alex Curtis 00:28:20 Lauren Bagley, Partnership & Marketing Officer at Uinsure, chats to Alex and Tessa about their "game-changing" and exciting insurance technology, which provides automated insurance quotes to clients at key stages during the mortgage process. Alex and Tessa also demonstrate just how quick and easy it is to receive an insurance quote by scanning a QR code on their mobile phones. Talking points: What is Uinsure? Why do people need this? How does it work? What products do you offer? If a client doesn't have one of the 5 CRM’s, can they deal with it another way? What is the barrier for entry? What are my options? How can this service benefit mortgage brokers? Lauren Bagley, Partnership & Marketing Officer at Uinsure, chats to Alex and Tessa about their "game-changing" and exciting insurance technology, which provides automated insurance quotes to clients at key stages during the mortgage process. Alex and Tessa also demonstrate just how quick and easy it is to receive an insurance quote by scanning a QR code on their mobile phones. Talking points: What is Uinsure? Why do people need this? How does it work? What products do you offer? If a client doesn't have one of the 5 CRM’s, can they deal with it another way? What is the barrier for entry? What are my options? How can this service benefit mortgage brokers? uinsure, advisers assemble, financial services, advisors assemble, insurance, the lead engine false full 263 42e82f6a-cbe2-438d-bc12-c3af6b46ee03 Inbetweenysode - What's In The Next Episode With Lauren Bagley Alex and Tessa share what's in the next episode live on Facebook, with Chief Partnership and Marketing Officer at Uinsure, Lauren Bagley.

Word of advice...be sure to skip to the good part after a few more technical glitches made for an interesting intro!

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 23 Apr 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa share what's in the next episode live on Facebook, with Chief Partnership and Marketing Officer at Uinsure, Lauren Bagley.

Word of advice...be sure to skip to the good part after a few more technical glitches made for an interesting intro!

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Lauren Bagley Tessa Snart, Alex Curtis 00:06:00 Alex and Tessa share what's in the next episode live on Facebook, with Chief Partnership and Marketing Officer at Uinsure, Lauren Bagley. Word of advice...be sure to skip to the good part after a few more technical glitches made for an interesting intro! Alex and Tessa share what's in the next episode live on Facebook, with Chief Partnership and Marketing Officer at Uinsure, Lauren Bagley. Word of advice...be sure to skip to the good part after a few more technical glitches made for an interesting intro! uinsure, advisers assemble, digital insurance, home insurance, financial services, general insurance, advisors assemble false full 262 0243ed27-83c7-4be4-967b-849492d70b7d The Lead Ladies - Room 101 Bonus Episode! - Ready for another round of rants with The Lead Ladies?! This time we take you back to your childhood with the discontinued delights of certain sweet treats and cereals we used to know and love, followed by odd bod mugs that take up cupboard space and random bits of paper that drive us wild and cause those OCD driven into despair.

What would you put in Room 101?! Listen now and let us know!

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 21 Apr 2023 05:00:00 +0000 alex@theleadengine.co.uk (Andraya Spencer, Stephanie Duffin, Tessa Snart) https://theleadengine.co.uk/ Bonus Episode! - Ready for another round of rants with The Lead Ladies?! This time we take you back to your childhood with the discontinued delights of certain sweet treats and cereals we used to know and love, followed by odd bod mugs that take up cupboard space and random bits of paper that drive us wild and cause those OCD driven into despair.

What would you put in Room 101?! Listen now and let us know!

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 Andraya Spencer, Stephanie Duffin, Tessa Snart 00:18:15 Bonus Episode! - Ready for another round of rants with The Lead Ladies?! This time we take you back to your childhood with the discontinued delights of certain sweet treats and cereals we used to know and love, followed by odd bod mugs that take up cupboard space and random bits of paper that drive us wild and cause those OCD driven into despair. What would you put in Room 101?! Listen now and let us know! Bonus Episode! - Ready for another round of rants with The Lead Ladies?! This time we take you back to your childhood with the discontinued delights of certain sweet treats and cereals we used to know and love, followed by odd bod mugs that take up cupboard space and random bits of paper that drive us wild and cause those OCD driven into despair. What would you put in Room 101?! Listen now and let us know! room 101, april, advisers assemble, the lead leadies, easter, advisors assemble, pet peeves, the lead engine false full 261 9b7bb23f-8542-461d-91f4-94108c890bca Blue Fish Mortgage Solutions - Ross McMillan Alex and Tessa are joined by Ross McMillan, the founder of Blue Fish Mortgage Solutions who shares his successful SEO journey as a one-person business.

Talking points:

What did you know before launching the blue fish website?

How would you describe how SEO works if you were explaining it to another business owner?

When did your website launch?

What search terms are you on page one for now?

When did you publish those pages?

Have you had any enquiries from SEO?

Do you think it’s worthwhile focusing on SEO as a one-person business?

Do you think anyone can learn SEO?

Visit Ross' website here. 

Follow Ross on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 17 Apr 2023 05:00:00 +0000 alex@theleadengine.co.uk (Ross McMillan, Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa are joined by Ross McMillan, the founder of Blue Fish Mortgage Solutions who shares his successful SEO journey as a one-person business.

Talking points:

What did you know before launching the blue fish website?

How would you describe how SEO works if you were explaining it to another business owner?

When did your website launch?

What search terms are you on page one for now?

When did you publish those pages?

Have you had any enquiries from SEO?

Do you think it’s worthwhile focusing on SEO as a one-person business?

Do you think anyone can learn SEO?

Visit Ross' website here. 

Follow Ross on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Blue Fish Mortgage Solutions - Ross McMillan Ross McMillan, Alex Curtis, Tessa Snart 00:42:27 Alex and Tessa are joined by Ross McMillan, the founder of Blue Fish Mortgage Solutions who shares his successful SEO journey as a one-person business. Talking points: What did you know before launching the blue fish website? How would you describe how SEO works if you were explaining it to another business owner? When did your website launch? What search terms are you on page one for now? When did you publish those pages? Have you had any enquiries from SEO? Do you think it’s worthwhile focusing on SEO as a one-person business? Do you think anyone can learn SEO? Alex and Tessa are joined by Ross McMillan, the founder of Blue Fish Mortgage Solutions who shares his successful SEO journey as a one-person business. Talking points: What did you know before launching the blue fish website? How would you describe how SEO works if you were explaining it to another business owner? When did your website launch? What search terms are you on page one for now? When did you publish those pages? Have you had any enquiries from SEO? Do you think it’s worthwhile focusing on SEO as a one-person business? Do you think anyone can learn SEO? blue fish mortgage solutions, advisers assemble, financial services, advisors assemble, seo, the lead engine, success story, mortgage broker false full 260 04d4a953-31e0-4fce-a7ce-08774268f559 Inbetweenysode - What's In The Next Episode With Ross McMillan Alex and Tessa tease ahead to the next episode, which features guest Ross McMillan, Founder of Blue Fish Mortgage Solutions. 

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 16 Apr 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa tease ahead to the next episode, which features guest Ross McMillan, Founder of Blue Fish Mortgage Solutions. 

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Ross McMillan Tessa Snart, Alex Curtis 00:07:07 Alex and Tessa tease ahead to the next episode, which features guest Ross McMillan, Founder of Blue Fish Mortgage Solutions. Alex and Tessa tease ahead to the next episode, which features guest Ross McMillan, Founder of Blue Fish Mortgage Solutions. advisers assemble, financial services, advisors assemble, seo, success story, mortgage broker false full 259 e03fc35f-d50e-4ac8-919b-b3024439216b Google Search Results Page - What's On It And What Can You Change? What is SERP?!...Alex and Tom talk about the recommended do's and don'ts for getting the best from your Google search results page. 

Talking points:

Maps & local search results

How do I get my reviews to show on Google?

How do I get images to show in search results?

Reviews Widgets (structured data)

Featured snippets

Site links

Accordions

Text result

Image result

Video result

Exploration 

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 3 Apr 2023 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe, Tessa Snart) https://theleadengine.co.uk/ What is SERP?!...Alex and Tom talk about the recommended do's and don'ts for getting the best from your Google search results page. 

Talking points:

Maps & local search results

How do I get my reviews to show on Google?

How do I get images to show in search results?

Reviews Widgets (structured data)

Featured snippets

Site links

Accordions

Text result

Image result

Video result

Exploration 

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Google Search Results Page - What's On It And What Can You Change? Alex Curtis, Tom Maplethorpe, Tessa Snart 00:32:59 What is SERP?!...Alex and Tom talk about the recommended do's and don'ts for getting the best from your Google search results page. Talking points: Maps & local search results How do I get my reviews to show on Google? How do I get images to show in search results? Reviews Widgets (structured data) Featured snippets Site links Accordions Text result Image result Video result Exploration What is SERP?!...Alex and Tom talk about the recommended do's and don'ts for getting the best from your Google search results page. Talking points: Maps & local search results How do I get my reviews to show on Google? How do I get images to show in search results? Reviews Widgets (structured data) Featured snippets Site links Accordions Text result Image result Video result Exploration advisor seo, google search, bridging seo, reviews, advisers assemble, financial services, podcast, advisors assemble, seo for advisers, seo, equity release seo, mortgage seo false full 258 40c0622c-f912-443f-893b-83e93408d34c SEO Content - Getting It Right (Spelling & Phrases) Daniel and James explain why we use certain spelling and phrases to create rich SEO content for client websites.

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 2 Apr 2023 05:00:00 +0000 alex@theleadengine.co.uk (Daniel Yetton, Tessa Snart, James Richardson) https://theleadengine.co.uk/ Daniel and James explain why we use certain spelling and phrases to create rich SEO content for client websites.

From the team at The Lead Engine. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> SEO Content - Getting It Right (Spelling & Phrases) Daniel Yetton, Tessa Snart, James Richardson 00:11:14 Daniel and James explain why we use certain spellings and phrases to create rich SEO content for client websites. Daniel and James explain why we use certain spellings and phrases to create rich SEO content for client websites. advisers assemble, financial services, seo content, advisors assemble false full 257 de70a49a-dc3a-41b7-b259-30378cb9fee5 Business Mentee - Alex Curtis Following on from Alex and Tessa's interview with Business Mentor, Mike Greene, Tessa interview's Alex on his experience as a business mentee and how that's helped shape his journey as a business owner. 

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 31 Mar 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Following on from Alex and Tessa's interview with Business Mentor, Mike Greene, Tessa interview's Alex on his experience as a business mentee and how that's helped shape his journey as a business owner. 

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Business Mentee - Alex Curtis Tessa Snart, Alex Curtis 00:22:57 Following on from Alex and Tessa's interview with Business Mentor, Mike Greene, Tessa interview's Alex on his experience as a business mentee and how that's helped shape his journey as a business owner. Following on from Alex and Tessa's interview with Business Mentor, Mike Greene, Tessa interview's Alex on his experience as a business mentee and how that's helped shape his journey as a business owner. advisers assemble, financial services, advisors assemble, business mentee false full 256 8bb76995-5a8b-42fe-b798-0163f88d73bf Business Mentor - Mike Greene Alex and Tessa visits Mentor, Entrepreneur, Investor, Author and Podcast Host, Mike Greene at his house in their first face to face interview post pandemic.

Talking points:

Mike's journey to becoming a mentor

Alex's experience with Mike as a mentor - How was Alex as a mentee?

How beneficial is it to have a business mentor?

How often should you see a mentor? How long do you need a mentor for?

How many mentors should you have?

How do you choose a mentor? What advice have you got for ‘the right fit’?

What would you normally do in the first session?

Challenges? What’s your worst experience as a mentor?

Rewarding stories

Follow Mike on LinkedIn.

Listen to Mike's podcast "Success is a System."

Link to Mike's book "Failure Breeds Success."

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 27 Mar 2023 05:00:00 +0000 alex@theleadengine.co.uk (Mike Greene, Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa visits Mentor, Entrepreneur, Investor, Author and Podcast Host, Mike Greene at his house in their first face to face interview post pandemic.

Talking points:

Mike's journey to becoming a mentor

Alex's experience with Mike as a mentor - How was Alex as a mentee?

How beneficial is it to have a business mentor?

How often should you see a mentor? How long do you need a mentor for?

How many mentors should you have?

How do you choose a mentor? What advice have you got for ‘the right fit’?

What would you normally do in the first session?

Challenges? What’s your worst experience as a mentor?

Rewarding stories

Follow Mike on LinkedIn.

Listen to Mike's podcast "Success is a System."

Link to Mike's book "Failure Breeds Success."

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Business Mentor - Mike Greene Mike Greene, Alex Curtis, Tessa Snart 00:43:59 Alex and Tessa visits Mentor, Entrepreneur, Investor, Author and Podcast Host, Mike Greene at his house in their first face to face interview post pandemic. Talking points: Mike's journey to becoming a mentor Alex's experience with Mike as a mentor - How was Alex as a mentee? How beneficial is it to have a business mentor? How often should you see a mentor? How long do you need a mentor for? How many mentors should you have? How do you choose a mentor? What advice have you got for ‘the right fit’? What would you normally do in the first session? Challenges? What’s your worst experience as a mentor? Rewarding stories Alex and Tessa visits Mentor, Entrepreneur, Investor, Author and Podcast Host, Mike Greene at his house in their first face to face interview post pandemic. Talking points: Mike's journey to becoming a mentor Alex's experience with Mike as a mentor - How was Alex as a mentee? How beneficial is it to have a business mentor? How often should you see a mentor? How long do you need a mentor for? How many mentors should you have? How do you choose a mentor? What advice have you got for ‘the right fit’? What would you normally do in the first session? Challenges? What’s your worst experience as a mentor? Rewarding stories advisers assemble, inspiring stories, financial services, balance, business, mentor, goals, advisors assemble false full 255 5d1955ca-3702-41c8-8c3a-185658e86ff2 Inbetweenysode - What's In The Next Episode With Mike Greene Alex and Tessa attempt another Facebook live for the latest inbetweenysode, chatting about their face to face interview with 'Success is a System' Business Mentor, Mike Greene. Listen to the audio version to find out how it all went and what's upcoming on the Advisors Assemble Podcast.

*Update - This episode will now be released on Monday 27th March at 6AM.

From the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 26 Mar 2023 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa attempt another Facebook live for the latest inbetweenysode, chatting about their face to face interview with 'Success is a System' Business Mentor, Mike Greene. Listen to the audio version to find out how it all went and what's upcoming on the Advisors Assemble Podcast.

*Update - This episode will now be released on Monday 27th March at 6AM.

From the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Mike Greene Tessa Snart, Alex Curtis 00:14:32 Alex and Tessa attempt another Facebook live for the latest inbetweenysode, chatting about their face to face interview with 'Success is a System' Business Mentor, Mike Greene. Listen to the audio version to find out how it all went and what's upcoming on the Advisors Assemble Podcast. *Update - This episode will now be released on Monday 27th March at 6AM. Alex and Tessa attempt another Facebook live for the latest inbetweenysode, chatting about their face to face interview with 'Success is a System' Business Mentor, Mike Greene. Listen to the audio version to find out how it all went and what's upcoming on the Advisors Assemble Podcast. *Update - This episode will now be released on Monday 27th March at 6AM. advisers assemble, financial services, business, mentor, goals, advisors assemble false full 254 3fe9efa6-d724-4414-a298-8f397122e0ec The Lead Ladies - Room 101 Bonus Episode! Andraya, Stephanie and Tessa are here for another Room 101 rantalong. This months episode highlights our views on international women's day, dogs off leads and the irritating noise of people chewing their popcorn and rustling packets at the cinema - all very relatable right?! 

From the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 24 Mar 2023 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Stephanie Duffin, Andraya Spencer) https://theleadengine.co.uk/ Bonus Episode! Andraya, Stephanie and Tessa are here for another Room 101 rantalong. This months episode highlights our views on international women's day, dogs off leads and the irritating noise of people chewing their popcorn and rustling packets at the cinema - all very relatable right?! 

From the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 Tessa Snart, Stephanie Duffin, Andraya Spencer 00:29:16 Bonus Episode! Andraya, Stephanie and Tessa are here for another Room 101 rantalong. This months episode highlights our views on international women's day, dogs off leads and the irritating noise of people chewing their popcorn and rustling packets at the cinema - all very relatable right?! Bonus Episode! Andraya, Stephanie and Tessa are here for another Room 101 rantalong. This months episode highlights our views on international women's day, dogs off leads and the irritating noise of people chewing their popcorn and rustling packets at the cinema - all very relatable right?! room 101, the lead ladies, advisers assemble, dog training, the lead engine, cinema, international womens day false full 253 ebd65f80-7caa-4ac2-8652-0f1c1c732b9e 'World's No. 1 YouTube Strategist' - Tom Martin (Channel Fuel) YouTube Expert and the Founder of Channel Fuel, Tom Martin is next in the line up of guests to chat to Alex and Tessa on Advisers Assemble. Tom is responsible for running YouTube channels for some of the world's biggest TV brands... Does Mr. Bean, Top Gear and Doctor Who ring any bells? Amongst many other 'cool' projects.

Talking points:

- Thumbnails

- Most controversial YouTube opinion?

- Best way to create an audience for your content?

- Recommended Youtube tools?

- Services offered by Channel Fuel

- Advice for brokers looking to record videos for YouTube

Visit Channel Fuel.

Visit Tom on Youtube.

Visit The Midnight Screening.

Listen to Tom's Podcast.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 20 Mar 2023 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis, Tom Martin) https://theleadengine.co.uk/ YouTube Expert and the Founder of Channel Fuel, Tom Martin is next in the line up of guests to chat to Alex and Tessa on Advisers Assemble. Tom is responsible for running YouTube channels for some of the world's biggest TV brands... Does Mr. Bean, Top Gear and Doctor Who ring any bells? Amongst many other 'cool' projects.

Talking points:

- Thumbnails

- Most controversial YouTube opinion?

- Best way to create an audience for your content?

- Recommended Youtube tools?

- Services offered by Channel Fuel

- Advice for brokers looking to record videos for YouTube

Visit Channel Fuel.

Visit Tom on Youtube.

Visit The Midnight Screening.

Listen to Tom's Podcast.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> 'World's No. 1 YouTube Strategist' - Tom Martin (Channel Fuel) Tessa Snart, Alex Curtis, Tom Martin 00:42:34 YouTube Expert and the Founder of Channel Fuel, Tom Martin is next in the line up of guests to chat to Alex and Tessa on Advisers Assemble. Tom is responsible for running YouTube channels for some of the world's biggest TV brands... Does Mr. Bean, Top Gear and Doctor Who ring any bells? Amongst many other 'cool' projects. Talking points: - Thumbnails - Most controversial YouTube opinion? - Best way to create an audience for your content? - Recommended Youtube tools? - Services offered by Channel Fuel - Advice for brokers looking to record videos for YouTube YouTube Expert and the Founder of Channel Fuel, Tom Martin is next in the line up of guests to chat to Alex and Tessa on Advisers Assemble. Tom is responsible for running YouTube channels for some of the world's biggest TV brands... Does Mr. Bean, Top Gear and Doctor Who ring any bells? Amongst many other 'cool' projects. Talking points: - Thumbnails - Most controversial YouTube opinion? - Best way to create an audience for your content? - Recommended Youtube tools? - Services offered by Channel Fuel - Advice for brokers looking to record videos for YouTube youtube, advisers assemble, financial services, video content, mortgage brokers, seo, the lead engine, marketing false full 252 76f2006b-da7e-447d-b7de-6385063c493e Inbetweenysode - What's In The Next Episode With Tom Martin After Alex and Tessa's failed first Facebook live attempt at an inbetweenysode (it's a work in progress, watch this space), here's a re-run of what you can expect in the next episode with 'No.1' YouTube strategist and founder of Channel Fuel, Tom Martin.

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 19 Mar 2023 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ After Alex and Tessa's failed first Facebook live attempt at an inbetweenysode (it's a work in progress, watch this space), here's a re-run of what you can expect in the next episode with 'No.1' YouTube strategist and founder of Channel Fuel, Tom Martin.

This episode is brought to you by the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Tom Martin Alex Curtis, Tessa Snart 00:17:33 After Alex and Tessa's failed first Facebook live attempt at an inbetweenysode (it's a work in progress, watch this space), here's a re-run of what you can expect in the next episode with 'No.1' YouTube strategist and founder of Channel Fuel, Tom Martin. After Alex and Tessa's failed first Facebook live attempt at an inbetweenysode (it's a work in progress, watch this space), here's a re-run of what you can expect in the next episode with 'No.1' YouTube strategist and founder of Channel Fuel, Tom Martin. youtube, advisers assemble, financial services, video content, tags, seo, tom martin, the lead engine, thumbnails false full 251 4711ac68-04db-47bf-9309-3ae97b72e491 LinkedIn With Louise - Louise Brogan Alex and Tessa are joined by LinkedIn expert, Louise Brogan to talk through the dos and don'ts of the ever growing business social platform.

Talking points:

About Louise Brogan - LinkedIn with Louise

How to use LinkedIn effectively - From the about me and experience section to commenting on posts, LinkedIn polls and avoiding 'Broitry' plus so much more.

What services do you offer? - LinkedIn Marketing/Training/ Intensive and Private coaching

How brokers can use LinkedIn properly for business

Follow Louise on LinkedIn.

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 13 Mar 2023 06:00:00 +0000 alex@theleadengine.co.uk (Louise Brogan, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa are joined by LinkedIn expert, Louise Brogan to talk through the dos and don'ts of the ever growing business social platform.

Talking points:

About Louise Brogan - LinkedIn with Louise

How to use LinkedIn effectively - From the about me and experience section to commenting on posts, LinkedIn polls and avoiding 'Broitry' plus so much more.

What services do you offer? - LinkedIn Marketing/Training/ Intensive and Private coaching

How brokers can use LinkedIn properly for business

Follow Louise on LinkedIn.

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> LinkedIn With Louise - Louise Brogan Louise Brogan, Tessa Snart, Alex Curtis 00:50:58 Alex and Tessa are joined by LinkedIn expert, Louise Brogan to talk through the dos and don'ts of the ever growing business social platform. Talking points: About Louise Brogan - LinkedIn with Louise How to use LinkedIn effectively - From the about me and experience section to commenting on posts, LinkedIn polls and avoiding 'Broitry' plus so much more. What services do you offer? - LinkedIn Marketing/Training/ Intensive and Private coaching How brokers can use LinkedIn properly for business Alex and Tessa are joined by LinkedIn expert, Louise Brogan to talk through the dos and don'ts of the ever growing business social platform. Talking points: About Louise Brogan - LinkedIn with Louise How to use LinkedIn effectively - From the about me and experience section to commenting on posts, LinkedIn polls and avoiding 'Broitry' plus so much more. What services do you offer? - LinkedIn Marketing/Training/ Intensive and Private coaching How brokers can use LinkedIn properly for business professional services, theleadengine, advisers assemble, linkedin, social media, mortgage brokers, advisors assemble false full 250 c45df80f-958a-4b64-b469-7d42af5bfa6a Inbetweenysode - What's In The Next Episode With Louise Brogan? Alex and Tess are back to share with you what's in the next episode and they are GENU'I'NELY excited for you to listen to this one with LinkedIn expert, Louise Brogan.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 12 Mar 2023 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tess are back to share with you what's in the next episode and they are GENU'I'NELY excited for you to listen to this one with LinkedIn expert, Louise Brogan.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Louise Brogan? Tessa Snart, Alex Curtis 00:04:07 Alex and Tess are back to share with you what's in the next episode and they are GENU'I'NELY excited for you to listen to this one with LinkedIn expert, Louise Brogan. Alex and Tess are back to share with you what's in the next episode and they are GENU'I'NELY excited for you to listen to this one with LinkedIn expert, Louise Brogan. advisers assemble, linkedin, social media, financial services, newsletter, the lead engine false full 249 9bf42473-b7b5-45ef-be86-f6150bfe64ef Alex Kerr Mortgage - YouTube Star Alex Kerr, Founder of Mortgage Chain is back on Advisers Assemble after four years, to chat to Alex and Tessa about his rise to YouTube fame through his high quality mortgage content for First Time Buyers.

Talking points:

What’s changed since 2019?

How did you get to where you are now? Is there a process?

Planning a video - scripting, recording and editing

Mortgage Chain - What can we expect next? With an added exclusive!

Advice for brokers looking to do YouTube

Follow Alex on YouTube.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 6 Mar 2023 06:00:00 +0000 alex@theleadengine.co.uk (Alex Kerr, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex Kerr, Founder of Mortgage Chain is back on Advisers Assemble after four years, to chat to Alex and Tessa about his rise to YouTube fame through his high quality mortgage content for First Time Buyers.

Talking points:

What’s changed since 2019?

How did you get to where you are now? Is there a process?

Planning a video - scripting, recording and editing

Mortgage Chain - What can we expect next? With an added exclusive!

Advice for brokers looking to do YouTube

Follow Alex on YouTube.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Alex Kerr Mortgage - YouTube Star Alex Kerr, Tessa Snart, Alex Curtis 00:41:16 Alex Kerr, Founder of Mortgage Chain is back on Advisers Assemble after four years, to chat to Alex and Tessa about his rise to YouTube fame through his high quality mortgage content for First Time Buyers. Talking points: What’s changed since 2019? How did you get to where you are now? Is there a process? Planning a video - scripting, recording and editing Mortgage Chain - What can we expect next? With an added exclusive! Advice for brokers looking to do YouTube Alex Kerr, Founder of Mortgage Chain is back on Advisers Assemble after four years, to chat to Alex and Tessa about his rise to YouTube fame through his high quality mortgage content for First Time Buyers. Talking points: What’s changed since 2019? How did you get to where you are now? Is there a process? Planning a video - scripting, recording and editing Mortgage Chain - What can we expect next? With an added exclusive! Advice for brokers looking to do YouTube youtube, editing, first time buyers, recording, advisers assemble, video, mortgage chain, mortgage, the lead engine, mortgage broker false full 248 9ab855bb-8f3a-463c-8540-b2b55a1f2f3d Inbetweenysode - What's In The Next Episode With Alex Kerr? YouTube star and Founder of Mortgage Chain, Alex Kerr is the next guest to feature on Advisers Assemble. Alex and Tessa share their highlights ahead of the episode release.

This episode is brought to you by the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 5 Mar 2023 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ YouTube star and Founder of Mortgage Chain, Alex Kerr is the next guest to feature on Advisers Assemble. Alex and Tessa share their highlights ahead of the episode release.

This episode is brought to you by the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Alex Kerr? Alex Curtis, Tessa Snart 00:06:38 YouTube star and Founder of Mortgage Chain, Alex Kerr is the next guest to feature on Advisers Assemble. Alex and Tessa share their highlights ahead of the episode release. YouTube star and Founder of Mortgage Chain, Alex Kerr is the next guest to feature on Advisers Assemble. Alex and Tessa share their highlights ahead of the episode release. website, youtube, mortgages, first time buyers, advisers assemble, alex kerr, financial services, podcast, videos, content false full 247 5fe12291-9fe0-4b05-bc6e-f0d44ab92782 Tracking Lead Quality With The Traffic Light System In this episode, Daniel and James explain the traffic light system - a tool to help track the quality of client leads.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 3 Mar 2023 06:00:00 +0000 alex@theleadengine.co.uk (Daniel Yetton, James Richardson, Tessa Snart) https://theleadengine.co.uk/ In this episode, Daniel and James explain the traffic light system - a tool to help track the quality of client leads.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tracking Lead Quality With The Traffic Light System Daniel Yetton, James Richardson, Tessa Snart 00:13:56 In this episode, Daniel and James explain the traffic light system - a tool to help track the quality of client leads. In this episode, Daniel and James explain the traffic light system - a tool to help track the quality of client leads. advisers assemble, financial services, traffic light system, lead quality, seo, the lead engine false full 246 cbc2d82b-7943-4c58-a261-9c380c38b6fe What Makes A Lead "Good Quality"? Alex, Tom and Tessa are back, this time to chat all about lead quality. Warning: Analogies used from the get go, possible craving of chocolate may occur. 

Talking points:

- What does lead quality mean?

- What have we seen that can affect lead quality?

- How do you increase lead quality?

- How do people calculate success?

- Finding the right ‘5%’

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 27 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe, Tessa Snart) https://theleadengine.co.uk/ Alex, Tom and Tessa are back, this time to chat all about lead quality. Warning: Analogies used from the get go, possible craving of chocolate may occur. 

Talking points:

- What does lead quality mean?

- What have we seen that can affect lead quality?

- How do you increase lead quality?

- How do people calculate success?

- Finding the right ‘5%’

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> What Makes A Lead "Good Quality"? Alex Curtis, Tom Maplethorpe, Tessa Snart 00:33:37 Alex, Tom and Tessa are back, this time to chat all about lead quality. Warning: Analogies used from the get go, possible craving of chocolate may occur. Talking points: - What does lead quality mean? - What have we seen that can affect lead quality? - How do you increase lead quality? - How do people calculate success? - Finding the right ‘5%’ Alex, Tom and Tessa are back, this time to chat all about lead quality. Warning: Analogies used from the get go, possible craving of chocolate may occur. Talking points: - What does lead quality mean? - What have we seen that can affect lead quality? - How do you increase lead quality? - How do people calculate success? - Finding the right ‘5%’ volume, advertising, advisers assemble, cost per click, cost per acquisition, cost per lead, lead quality, seo, the lead engine false full 245 ab72e348-4a59-49c1-9fdf-a067411ef918 The Lead Ladies - Room 101 Bonus Episode! Andraya, Stephanie and Tessa are back to air their annoyances in another version of Room 101  (No copyright intended). From kitchen utensils to makeup and car parking, which pet peeve will they choose to banish this month?

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 24 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Stephanie Duffin, Andraya Spencer, Tessa Snart) https://theleadengine.co.uk/ Bonus Episode! Andraya, Stephanie and Tessa are back to air their annoyances in another version of Room 101  (No copyright intended). From kitchen utensils to makeup and car parking, which pet peeve will they choose to banish this month?

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 Stephanie Duffin, Andraya Spencer, Tessa Snart 00:24:09 Bonus Episode! Andraya, Stephanie and Tessa are back to air their annoyances in another version of Room 101 (No copyright intended). From kitchen utensils to makeup and car parking, which pet peeve will they choose to banish this month? Bonus Episode! Andraya, Stephanie and Tessa are back to air their annoyances in another version of Room 101 (No copyright intended). From kitchen utensils to makeup and car parking, which pet peeve will they choose to banish this month? room 101, the lead ladies, advisers assemble, pet peeves, the lead engine false full 244 ce51f13e-e581-400f-abd7-1642ccdcfe24 Platypus Media - Sarah Robinson Sarah Robinson, Founder & Paid Media Manager of Google Ads Agency, Platypus Media chats to Alex, Tessa and Tom about the tests they've been running and their exciting new findings. Lots of useful insights into Google analytics and social media ads and bonus...you'll learn all you need to know about the semiaquatic, egg-laying mammal native to Australia that is the Platypus.

Talking points:

-  About Platypus Media

- Testing your Ads / Performance Max Experiments for Google Ads

- Why and How

- Conversion Data 

You can learn more at: https://platypusmedia.co.uk/

You can watch Sarah's useful video on testing here: https://www.youtube.com/watch?v=fmZELnXFz7I

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 20 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Sarah Robinson, Tessa Snart, Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Sarah Robinson, Founder & Paid Media Manager of Google Ads Agency, Platypus Media chats to Alex, Tessa and Tom about the tests they've been running and their exciting new findings. Lots of useful insights into Google analytics and social media ads and bonus...you'll learn all you need to know about the semiaquatic, egg-laying mammal native to Australia that is the Platypus.

Talking points:

-  About Platypus Media

- Testing your Ads / Performance Max Experiments for Google Ads

- Why and How

- Conversion Data 

You can learn more at: https://platypusmedia.co.uk/

You can watch Sarah's useful video on testing here: https://www.youtube.com/watch?v=fmZELnXFz7I

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Platypus Media - Sarah Robinson Sarah Robinson, Tessa Snart, Alex Curtis, Tom Maplethorpe 00:37:02 Sarah Robinson, Founder & Paid Media Manager of Google Ads Agency, Platypus Media chats to Alex, Tessa and Tom about the tests they've been running and their exciting new findings. Lots of useful insights into Google analytics and social media ads and bonus...you'll learn all you need to know about the semiaquatic, egg-laying mammal native to Australia that is the Platypus. Talking points: - About Platypus Media - Testing your ads / Performance Max Experiments for Google Ads - Why and how - Conversion data Sarah Robinson, Founder & Paid Media Manager of Google Ads Agency, Platypus Media chats to Alex, Tessa and Tom about the tests they've been running and their exciting new findings. Lots of useful insights into Google analytics and social media ads and bonus...you'll learn all you need to know about the semiaquatic, egg-laying mammal native to Australia that is the Platypus. Talking points: - About Platypus Media - Testing your ads / Performance Max Experiments for Google Ads - Why and how - Conversion data advisers assemble, social media ads, analytics, seo, google ads, data, the lead engine, platypus media, marketing false full 243 32e66b74-4089-437d-841b-4046ab926793 Inbetweenysode - What's In The Next Episode With Sarah Robinson? Alex, Tessa and Tom share their highlights ahead of the next episode featuring Sarah Robinson, Founder & Paid Media Manager of the Google Ads agency, Platypus Media.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 19 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex, Tessa and Tom share their highlights ahead of the next episode featuring Sarah Robinson, Founder & Paid Media Manager of the Google Ads agency, Platypus Media.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Episode With Sarah Robinson? Tom Maplethorpe, Tessa Snart, Alex Curtis 00:05:08 Alex, Tessa and Tom share their highlights ahead of the next episode featuring Sarah Robinson, Founder & Paid Media Manager of the Google Ads agency, Platypus Media. Alex, Tessa and Tom share their highlights ahead of the next episode featuring Sarah Robinson, Founder & Paid Media Manager of the Google Ads agency, Platypus Media. social media ads, analytics, seo, google ads, data, platypus media, marketing false full 242 ecf80817-dd72-4a17-a817-d9f53f105732 Newspage - Jukka (Jay) Väänänen Alex and Tessa are joined by Jukka Väänänen AKA Jay from Newspage, a modernised and "reinvented" media platform based in the UK,  designed to give individuals and businesses however big or small, a voice to be heard and the chance to share their story to the major news outlets.  

An enlightening conversation about the world of journalism and public relations from a  professional's perspective.

Talking points:

- What is Newspage?

- How does the process work?

- Writing and story telling tips

- Can anyone sign up? - Pricing

- How Newspage can help mortgage brokers and the financial services sector

Follow Jay on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 13 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Jukka Väänänen, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa are joined by Jukka Väänänen AKA Jay from Newspage, a modernised and "reinvented" media platform based in the UK,  designed to give individuals and businesses however big or small, a voice to be heard and the chance to share their story to the major news outlets.  

An enlightening conversation about the world of journalism and public relations from a  professional's perspective.

Talking points:

- What is Newspage?

- How does the process work?

- Writing and story telling tips

- Can anyone sign up? - Pricing

- How Newspage can help mortgage brokers and the financial services sector

Follow Jay on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Newspage - Jukka (Jay) Väänänen Jukka Väänänen, Tessa Snart, Alex Curtis 00:46:57 Alex and Tessa are joined by Jukka Väänänen AKA Jay from Newspage, a modernised and "reinvented" media platform based in the UK, designed to give individuals and businesses however big or small, a voice to be heard and the chance to share their story to the major news outlets. An enlightening conversation about the world of journalism and public relations from a professional's perspective. Talking points: - What is Newspage? - How does the process work? - Writing and story telling tips - Can anyone sign up? - Pricing - How Newspage can help mortgage brokers and the financial services sector Alex and Tessa are joined by Jukka Väänänen AKA Jay from Newspage, a modernised and "reinvented" media platform based in the UK, designed to give individuals and businesses however big or small, a voice to be heard and the chance to share their story to the major news outlets. An enlightening conversation about the world of journalism and public relations from a professional's perspective. Talking points: - What is Newspage? - How does the process work? - Writing and story telling tips - Can anyone sign up? - Pricing - How Newspage can help mortgage brokers and the financial services sector journalism, public relations, quotes, advisers assemble, storytelling, communication, financial services, newspage, businesses, lead generation, mortgage brokers, voice, news, seo false full 241 579b05a4-6eb4-4aa4-a811-589f44faaa02 Inbetweenysode - What's In The Next Ep With Jukka (Jay) Väänänen? Alex and Tessa tease ahead to their next co-hosted conversation with Jay from Newspage, a modernised and "reinvented" media platform based in the UK. Tune in to find out more!

This episode is brought to you by the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 12 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa tease ahead to their next co-hosted conversation with Jay from Newspage, a modernised and "reinvented" media platform based in the UK. Tune in to find out more!

This episode is brought to you by the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Ep With Jukka (Jay) Väänänen? Alex Curtis, Tessa Snart 00:07:06 Alex and Tessa tease ahead to their next co-hosted conversation with Jay from Newspage, a modernised and "reinvented" media platform based in the UK. Tune in to find out more! Alex and Tessa tease ahead to their next co-hosted conversation with Jay from Newspage, a modernised and "reinvented" media platform based in the UK. Tune in to find out more! journalism, writing, media, public relations, quotes, advisers assemble, storytelling, communication, financial services, lead generation, voice, seo, newspage uk, mortgage broker false full 240 311efe13-28b4-4927-a45b-aecd8c9c0a06 Wills and Estate Planning Referral Service - Michael O'Brien Michael O'Brien needs no introduction as a well known name in the mortgage industry. On this episode, he introduces his new Wills and Estate Planning referral service for mortgage brokers, offering training, administration assistance, and an overall easier process to offer their clients.

Michael explains to Alex and Tessa why he felt the need to set up the referral service, noting a staggering 69% of adults in the UK haven't got a Will and 99% of people with a mortgage don't have a Lasting Power of Attorney (LPA). He aims to highlight the importance of having a will and a LPA and normalise this through the home financing process.

Follow Michael on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 6 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Michael O'Brien, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Michael O'Brien needs no introduction as a well known name in the mortgage industry. On this episode, he introduces his new Wills and Estate Planning referral service for mortgage brokers, offering training, administration assistance, and an overall easier process to offer their clients.

Michael explains to Alex and Tessa why he felt the need to set up the referral service, noting a staggering 69% of adults in the UK haven't got a Will and 99% of people with a mortgage don't have a Lasting Power of Attorney (LPA). He aims to highlight the importance of having a will and a LPA and normalise this through the home financing process.

Follow Michael on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Wills and Estate Planning Referral Service - Michael O'Brien Michael O'Brien, Tessa Snart, Alex Curtis 00:27:19 Michael O'Brien needs no introduction as a well known name in the mortgage industry. On this episode, he introduces his new Wills and Estate Planning referral service for mortgage brokers, offering training, administration assistance, and an overall easier process to offer their clients. Michael explains to Alex and Tessa why he felt the need to set up the referral service, noting a staggering 69% of adults in the UK haven't got a Will and 99% of people with a mortgage don't have a Lasting Power of Attorney (LPA). He aims to highlight the importance of having a will and a LPA and normalise this through the home financing process. Michael O'Brien needs no introduction as a well known name in the mortgage industry. On this episode, he introduces his new Wills and Estate Planning referral service for mortgage brokers, offering training, administration assistance, and an overall easier process to offer their clients. Michael explains to Alex and Tessa why he felt the need to set up the referral service, noting a staggering 69% of adults in the UK haven't got a Will and 99% of people with a mortgage don't have a Lasting Power of Attorney (LPA). He aims to highlight the importance of having a will and a LPA and normalise this through the home financing process. estate planning, trusts, wills, lasting power of attorney, training, will writing, mortgage protection, mortgage brokers, referral service false full 239 7e05c2d8-2ee9-4d0d-a8b7-e8d1e36db245 Inbetweenysode - What's In The Next Ep With Michael O'Brien? Alex & Tessa are back to tease your appetite ahead of the next episode, this time with guest, Michael O'Brien who talks about his new Wills and Estate Planning referral service.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 5 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex & Tessa are back to tease your appetite ahead of the next episode, this time with guest, Michael O'Brien who talks about his new Wills and Estate Planning referral service.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Ep With Michael O'Brien? Tessa Snart, Alex Curtis 00:13:10 Alex & Tessa are back to tease your appetite ahead of the next episode, this time with guest, Michael O'Brien who talks about his new Wills and Estate Planning referral service. Food and Films is also on the conversation agenda - Here's hoping your French is better than one of our host's but you'll have to tune in to find out who it is. Bon Appetit! Alex & Tessa are back to tease your appetite ahead of the next episode, this time with guest, Michael O'Brien who talks about his new Wills and Estate Planning referral service. Food and Films is also on the conversation agenda - Here's hoping your French is better than one of our host's but you'll have to tune in to find out who it is. Bon Appetit! estate planning, michael o brien, wills, will writing, mortgage brokers, referral service false full 238 049712e3-894f-4dc4-8b8b-f2ad2733d4f1 The Lead Ladies - Room 101 Pilot Episode Bonus Team Episode.  Andraya , Stephanie and Tessa return to the Advisers Assemble Podcast in a shiny, new segment for 2023 that follows the theme of the former BBC television series, Room 101 (no copyright intended). Find out the pet peeve they have each chosen to banish forever and see if you agree. 

Teaser alert - You won't want to miss Andraya's award-winning worthy speech. We can assure you will feel a whole lot lighter afterwards!

From the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fri, 3 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (Stephanie Duffin, Andraya Spencer, Tessa Snart) https://theleadengine.co.uk/ Bonus Team Episode.  Andraya , Stephanie and Tessa return to the Advisers Assemble Podcast in a shiny, new segment for 2023 that follows the theme of the former BBC television series, Room 101 (no copyright intended). Find out the pet peeve they have each chosen to banish forever and see if you agree. 

Teaser alert - You won't want to miss Andraya's award-winning worthy speech. We can assure you will feel a whole lot lighter afterwards!

From the team at The Lead Engine.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Ladies - Room 101 Pilot Episode Stephanie Duffin, Andraya Spencer, Tessa Snart 00:22:45 Bonus Team Episode - Andraya , Stephanie and Tessa return to the Advisers Assemble Podcast in a shiny, new segment for 2023 that follows the theme of the former BBC television series, Room 101 (no copyright intended). Find out the pet peeve they have each chosen to banish forever and see if you agree. Teaser alert - You won't want to miss Andraya's award-winning worthy speech. We can assure you will feel a whole lot lighter afterwards! Bonus Team Episode - Andraya , Stephanie and Tessa return to the Advisers Assemble Podcast in a shiny, new segment for 2023 that follows the theme of the former BBC television series, Room 101 (no copyright intended). Find out the pet peeve they have each chosen to banish forever and see if you agree. Teaser alert - You won't want to miss Andraya's award-winning worthy speech. We can assure you will feel a whole lot lighter afterwards! bonus episode, room 101, advisers assemble, january 2023, the lead engine false full 237 1eb45a63-b5b5-4d96-9f7e-ec0841d283b0 Carrd - Landing Page Builder Review The Lead Engine team return for 2023...Following Alex and Tom's episode on landing pages, Daniel and James join Tessa to give their second ever review on the Advisers Assemble podcast, this time sharing their thoughts on a landing page builder they have trialled called, Carrd. 

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Wed, 1 Feb 2023 06:00:00 +0000 alex@theleadengine.co.uk (James Richardson, Daniel Yetton, Tessa Snart) https://theleadengine.co.uk/ The Lead Engine team return for 2023...Following Alex and Tom's episode on landing pages, Daniel and James join Tessa to give their second ever review on the Advisers Assemble podcast, this time sharing their thoughts on a landing page builder they have trialled called, Carrd. 

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Carrd - Landing Page Builder Review James Richardson, Daniel Yetton, Tessa Snart 00:17:04 The Lead Engine team return for 2023...Following Alex and Tom's episode on landing pages, Daniel and James join Tessa to give their second ever review on the Advisers Assemble podcast, this time sharing their thoughts on a landing page builder they have trialled called, Carrd. The Lead Engine team return for 2023...Following Alex and Tom's episode on landing pages, Daniel and James join Tessa to give their second ever review on the Advisers Assemble podcast, this time sharing their thoughts on a landing page builder they have trialled called, Carrd. advisers assemble, landing page builder, team, landing page, lead generation, review, seo, the lead engine false full 236 6e601549-2b69-4b83-aa81-434a21633486 What Is The Purpose Of A Landing Page? Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023!

Key points:

- What is a landing page?

- What is the most important part of a landing page?

- What should you not do/what should you do on a landing page?

- PPC - Google Quality scores 

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 30 Jan 2023 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023!

Key points:

- What is a landing page?

- What is the most important part of a landing page?

- What should you not do/what should you do on a landing page?

- PPC - Google Quality scores 

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> What Is The Purpose Of A Landing Page? Tessa Snart, Alex Curtis, Tom Maplethorpe 00:39:19 Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023! Talking points: - What is a landing page? - What is the most important part of a landing page? - What should you not do/what should you do on a landing page? - PPC - Google Quality scores Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023! Talking points: - What is a landing page? - What is the most important part of a landing page? - What should you not do/what should you do on a landing page? - PPC - Google Quality scores ads, advisers assemble, code, website performance, split testing, landing page, lead generation, mortgage brokers, search terms, search volume, seo, ppc, the lead engine, quality score false full 235 1603dbb7-7a98-412d-8535-806b85dbe40a The Protection Coach - Matt Chapman Insurance Expert, Matt Chapman believes protection for your clients or business is not only important but essential in life. We often perceive this as a sales tool and secondary product rather than a necessity. As a mortgage adviser, where do you start? How do you explain this to clients? Through Matt's coaching programme, he helps to explains the who, what, where, when, why and how through a holistic approach.

 

Talking Points:

How important do you think protection is? Do you think all Advisers/Brokers agree?

People are often put off by insurance  - how do you deal with it?

Any stats on the amount of unprotected mortgages? Unprotected businesses? Brokers to clients?

Types of protection - life, critical, income protection, business protection - different tactics?

What does protection coaching entail?

 

Follow Matt on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 23 Jan 2023 06:00:00 +0000 alex@theleadengine.co.uk (Will Chapman, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Insurance Expert, Matt Chapman believes protection for your clients or business is not only important but essential in life. We often perceive this as a sales tool and secondary product rather than a necessity. As a mortgage adviser, where do you start? How do you explain this to clients? Through Matt's coaching programme, he helps to explains the who, what, where, when, why and how through a holistic approach.

 

Talking Points:

How important do you think protection is? Do you think all Advisers/Brokers agree?

People are often put off by insurance  - how do you deal with it?

Any stats on the amount of unprotected mortgages? Unprotected businesses? Brokers to clients?

Types of protection - life, critical, income protection, business protection - different tactics?

What does protection coaching entail?

 

Follow Matt on LinkedIn.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services. 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Protection Coach - Matt Chapman Will Chapman, Tessa Snart, Alex Curtis 00:48:13 Insurance Expert, Matt Chapman believes protection for your clients or business is not only important but essential in life. We often perceive this as a sales tool and secondary product rather than a necessity. As a mortgage adviser, where do you start? How do you explain this to clients? Through Matt's protection coaching, he explains the who, what, where, when, why and how through a holistic approach. Talking Points: How important do you think protection is? Do you think all Advisers/Brokers agree? People are often put off by insurance - how do you deal with it? Any stats on the amount of unprotected mortgages? Unprotected businesses? Brokers to clients? Types of protection - life, critical, income protection, business protection - different tactics? What does protection coaching entail? Insurance Expert, Matt Chapman believes protection for your clients or business is not only important but essential in life. We often perceive this as a sales tool and secondary product rather than a necessity. As a mortgage adviser, where do you start? How do you explain this to clients? Through Matt's protection coaching, he explains the who, what, where, when, why and how through a holistic approach. Talking Points: How important do you think protection is? Do you think all Advisers/Brokers agree? People are often put off by insurance - how do you deal with it? Any stats on the amount of unprotected mortgages? Unprotected businesses? Brokers to clients? Types of protection - life, critical, income protection, business protection - different tactics? What does protection coaching entail? protection coach, family income benefit, protection adviser, matt chapman, critical illness cover, mortgage protection, income protection, mortgage adviser, business insurance, life insurance false full 234 7c6a29b5-cf4e-415c-9ee9-020eb10894d8 Inbetweenysode - What's In The Next Ep With Matt Chapman? Alex & Tessa tease what's coming in the next episode of the Advisers Assemble podcast with Insurance Expert, Matt Chapman. 

The statistics for unprotected mortgages and businesses is astounding, so Matt is helping to change the perspective of insurance through his coaching programme.

This episode is brought to you by the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Wed, 18 Jan 2023 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex & Tessa tease what's coming in the next episode of the Advisers Assemble podcast with Insurance Expert, Matt Chapman. 

The statistics for unprotected mortgages and businesses is astounding, so Matt is helping to change the perspective of insurance through his coaching programme.

This episode is brought to you by the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Ep With Matt Chapman? Tessa Snart, Alex Curtis 00:04:19 Alex & Tessa tease what's coming in the next episode of the Advisers Assemble podcast with Insurance Expert, Matt Chapman. The statistics for unprotected mortgages and businesses is astounding, so Matt is helping to change the perspective of insurance through his coaching programme. Alex & Tessa tease what's coming in the next episode of the Advisers Assemble podcast with Insurance Expert, Matt Chapman. The statistics for unprotected mortgages and businesses is astounding, so Matt is helping to change the perspective of insurance through his coaching programme. matthew chapman, protection coaching, critical illness cover, mortgage protection, income protection, business insurance, life insurance false full 233 ee7c8540-fe1c-4e8c-82db-85a10216460c Fix My Legals - Conveyancing Solution For Brokers By Brokers - Rhys Schofield Rhys Schofield joins Alex & Tessa to talk us through Fix My Legals, a conveyancing solution by brokers, for brokers.

It's very frustrating to have your property transactions held up by other parties within the home moving process - especially conveyancing. That's why Fix My Legals are affiliated with high-performing partners focussing on 5* service and communication, to take the FML out of the conveyancing process.

Talking points:

  • Where did the idea for Fix My Legals come from? How does it work/process?
  • Why/how is this a different experience for clients/brokers using the service?
  • What’s in it for brokers? How can they benefit from using Fix My Legals?
  • Alex/Tess to talk about their own experience with Conveyancing/Solicitors 

You can learn more at: https://www.fixmylegals.co.uk/

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 16 Jan 2023 06:00:00 +0000 alex@theleadengine.co.uk (Rhys Schofield, Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Rhys Schofield joins Alex & Tessa to talk us through Fix My Legals, a conveyancing solution by brokers, for brokers.

It's very frustrating to have your property transactions held up by other parties within the home moving process - especially conveyancing. That's why Fix My Legals are affiliated with high-performing partners focussing on 5* service and communication, to take the FML out of the conveyancing process.

Talking points:

  • Where did the idea for Fix My Legals come from? How does it work/process?
  • Why/how is this a different experience for clients/brokers using the service?
  • What’s in it for brokers? How can they benefit from using Fix My Legals?
  • Alex/Tess to talk about their own experience with Conveyancing/Solicitors 

You can learn more at: https://www.fixmylegals.co.uk/

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Fix My Legals - Conveyancing Solution For Brokers By Brokers - Rhys Schofield Rhys Schofield, Alex Curtis, Tessa Snart 00:43:53 Rhys Schofield joins Alex & Tessa to talk us through Fix My Legals, a conveyancing solution by brokers, for brokers. It's very frustrating to have your property transactions held up by other parties within the home moving process - especially conveyancing. That's why Fix My Legals are affiliated with high-performing partners focussing on 5* service and communication, to take the FML out of the conveyancing process. Talking points: Where did the idea for Fix My Legals come from? How does it work/process? Why/how is this a different experience for clients/brokers using the service? What’s in it for brokers? How can they benefit from using Fix My Legals? Alex/Tess to talk about their own experience with Conveyancing/Solicitors Rhys Schofield joins Alex & Tessa to talk us through Fix My Legals, a conveyancing solution by brokers, for brokers. It's very frustrating to have your property transactions held up by other parties within the home moving process - especially conveyancing. That's why Fix My Legals are affiliated with high-performing partners focussing on 5* service and communication, to take the FML out of the conveyancing process. Talking points: Where did the idea for Fix My Legals come from? How does it work/process? Why/how is this a different experience for clients/brokers using the service? What’s in it for brokers? How can they benefit from using Fix My Legals? Alex/Tess to talk about their own experience with Conveyancing/Solicitors conveyancing, fix my legals, conveyancing solicitor, conveyancing quotes, rhys schofield false full 232 aa1e7085-22be-431b-b38f-91ce8c34ae50 Inbetweenysode - What's In The Next Ep With Rhys Schofield? Alex & Tessa tease what's coming in the next episode of the Advisers Assemble podcast with Rhys Schofield. Rhys is one of the founders of Fix My Legals.

Fix My Legals help you find the right conveyancers for you and your transaction, and to hold them to account to make sure your sale progresses quickly, efficiently, and securely.

This episode is brought to you by the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Wed, 11 Jan 2023 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Alex & Tessa tease what's coming in the next episode of the Advisers Assemble podcast with Rhys Schofield. Rhys is one of the founders of Fix My Legals.

Fix My Legals help you find the right conveyancers for you and your transaction, and to hold them to account to make sure your sale progresses quickly, efficiently, and securely.

This episode is brought to you by the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Ep With Rhys Schofield? The Lead Engine 00:05:38 Alex & Tessa tease what's coming in the next episode of the Advisers Assemble podcast with Rhys Schofield. Rhys is one of the founders of Fix My Legals. Fix My Legals help you find the right conveyancers for you and your transaction, and to hold them to account to make sure your sale progresses quickly, efficiently, and securely. Alex & Tessa tease what's coming in the next episode of the Advisers Assemble podcast with Rhys Schofield. Rhys is one of the founders of Fix My Legals. Fix My Legals help you find the right conveyancers for you and your transaction, and to hold them to account to make sure your sale progresses quickly, efficiently, and securely. false full 231 52f00888-b2f1-4272-9cb8-0b28aa80591f Using Your Personal Stories In Your Content - Sophie Blount Alex and Tessa chat with Sophie Blount from Once Upon A Time Media all about bringing out your personality and passion into your content.

Follow Sophie on Instagram.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 9 Jan 2023 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Sophie Blount, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa chat with Sophie Blount from Once Upon A Time Media all about bringing out your personality and passion into your content.

Follow Sophie on Instagram.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Using Your Personal Stories In Your Content - Sophie Blount Alex Curtis, Sophie Blount, Tessa Snart 00:43:59 How to intertwine your personality and personal stories into your content on your website and social media. How to intertwine your personality and personal stories into your content on your website and social media. pensions content, mortgage broker content, broker content, mortgage content, content marketing, protection content, ifa content, financial services content false full 230 a5fe5d29-ab3b-42d4-b6bf-952e7578d12f Inbetweenysode - What's In The Next Ep With Sophie Blount? Alex & Tessa tease what you'll hear in the next Episode with Sophie Blount.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Wed, 4 Jan 2023 06:00:00 +0000 alex@theleadengine.co.uk (Sophie Blount, Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex & Tessa tease what you'll hear in the next Episode with Sophie Blount.

From the team at The Lead Engine

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Inbetweenysode - What's In The Next Ep With Sophie Blount? Sophie Blount, Tessa Snart, Alex Curtis 00:05:36 Alex & Tessa tease what you'll hear in the next Episode with Sophie Blount. Alex & Tessa tease what you'll hear in the next Episode with Sophie Blount. tessa snart, advisers assemble, sophie blount, once upon a time media, alex curtis, the lead engine false full 229 153c75ea-27fb-40e0-9080-cc1297c4fb0e Sourcing Non Regulated Deals - Miranda Khadr - Provide Finance Provide Finance is the award-winning, independent online funding platform which seamlessly connects those borrowers and intermediaries seeking non-regulated lending solutions with lenders from across the UK.  It strives to make the lending journey easy to navigate by providing clients with jargon-free, transparent finance solutions which are the best fit for them – one size does not fit all when it comes to finance. 

Originally formed in 2020 as Pitch 4 Finance, the innovative FinTech very quickly evolved from simply a lending platform to a more comprehensive offering, which included providing clients with support from a dedicated team of specialist finance experts and an online library of educational resources.  The company’s vision was to revolutionise the way borrowers access alternative finance solutions, through continued investment in technology and digital innovation, alongside a commitment to delivering first class customer services. And so in October 2022, Provide Finance was born.

The company has a strong track record in the sector and has established long-standing, successful relationships with a wide variety of partners including more than 200 lenders and more than 1000 registered brokers, and has processed over £300m worth of enquiries.

Brokers have access to the fastest, cheapest and most well-researched solutions in the market. This empowers them to offer a great customer experience to their own clients, reducing stress and increasing efficiency, and allowing them more time to grow their own businesses. There is also a team of in-house finance experts on hand to support brokers and clients through the process, particularly useful when dealing with complex funding cases.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 2 Jan 2023 06:00:00 +0000 alex@theleadengine.co.uk (Miranda Khadr, Alex Curtis) https://theleadengine.co.uk/ Provide Finance is the award-winning, independent online funding platform which seamlessly connects those borrowers and intermediaries seeking non-regulated lending solutions with lenders from across the UK.  It strives to make the lending journey easy to navigate by providing clients with jargon-free, transparent finance solutions which are the best fit for them – one size does not fit all when it comes to finance. 

Originally formed in 2020 as Pitch 4 Finance, the innovative FinTech very quickly evolved from simply a lending platform to a more comprehensive offering, which included providing clients with support from a dedicated team of specialist finance experts and an online library of educational resources.  The company’s vision was to revolutionise the way borrowers access alternative finance solutions, through continued investment in technology and digital innovation, alongside a commitment to delivering first class customer services. And so in October 2022, Provide Finance was born.

The company has a strong track record in the sector and has established long-standing, successful relationships with a wide variety of partners including more than 200 lenders and more than 1000 registered brokers, and has processed over £300m worth of enquiries.

Brokers have access to the fastest, cheapest and most well-researched solutions in the market. This empowers them to offer a great customer experience to their own clients, reducing stress and increasing efficiency, and allowing them more time to grow their own businesses. There is also a team of in-house finance experts on hand to support brokers and clients through the process, particularly useful when dealing with complex funding cases.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sourcing Non Regulated Deals - Miranda Khadr - Provide Finance Miranda Khadr, Alex Curtis 00:37:04 Provide instantly puts your property enquiry in front of hundreds of lenders who match your specific loan criteria for Commercial Mortgages, Bridging Loans, and Mezzanine Finance. Provide instantly puts your property enquiry in front of hundreds of lenders who match your specific loan criteria for Commercial Mortgages, Bridging Loans, and Mezzanine Finance. mezzanine finance, unregulated finance sourcing, commercial mortgages, unregulated lenders, provide finance, bridging loans, yellow stone finance group, bridging lenders, pitch 4 finance, miranda khadr, bridging sourcing, finance soucing, unregulated finance false full 228 9086ab38-65f1-42ff-b567-72cf5a455425 The Lead Engine Team - Christmas Special Brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sun, 25 Dec 2022 06:00:00 +0000 alex@theleadengine.co.uk (Andraya Spencer, Daniel Yetton, James Richardson, Stephanie Duffin, Alex Curtis, Tessa Snart, Tom Maplethorpe) https://theleadengine.co.uk/ Brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead Engine Team - Christmas Special Andraya Spencer, Daniel Yetton, James Richardson, Stephanie Duffin, Alex Curtis, Tessa Snart, Tom Maplethorpe 00:54:54 For the first time on the Advisers Assemble Podcast, Alex and Tessa are joined by the rest of The Lead Engine team for a Christmas special episode. We have three, festive segments lined up with the following double acts: - Andraya and Stephanie - Andraya talks all about what it means to be a business owner, our expectations of this and realistic goals, and Stephanie shares her organisational tips for keeping your inbox tidy. - Daniel and James provide a review for a programme called Luna, an AI assistant that suggests high-quality B2B leads and sends personalised cold emails, and explains how this could benefit your business. - Alex and Tom - Tom recaps on the year in SEO/lead lingo and gives his predictions for 2023 and for the grand finale, Alex reveals his adviser of the month. Warning: Prepare yourselves for lots of Christmas chit chat and corny lines throughout this episode...Merry Christmas everyone! For the first time on the Advisers Assemble Podcast, Alex and Tessa are joined by the rest of The Lead Engine team for a Christmas special episode. We have three, festive segments lined up with the following double acts: - Andraya and Stephanie - Andraya talks all about what it means to be a business owner, our expectations of this and realistic goals, and Stephanie shares her organisational tips for keeping your inbox tidy. - Daniel and James provide a review for a programme called Luna, an AI assistant that suggests high-quality B2B leads and sends personalised cold emails, and explains how this could benefit your business. - Alex and Tom - Tom recaps on the year in SEO/lead lingo and gives his predictions for 2023 and for the grand finale, Alex reveals his adviser of the month. Warning: Prepare yourselves for lots of Christmas chit chat and corny lines throughout this episode...Merry Christmas everyone! search engine optimization, december 2022, apps, team episode, advisers assemble, content, websites, business, christmas, the lead engine, marketing false full 227 13667718-f321-4a28-ad9b-907fb65a11d4 Refer Protection? - Lee Thompson - Protection Matters Lee Thompson from Protection Matters talks us through how, why and when you might refer protection cases and the process. You'll get to know the types of cases Lee deals with, his background in the industry and the types of cases that get referred into him.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 19 Dec 2022 06:00:00 +0000 alex@theleadengine.co.uk (Lee Thompson, Alex Curtis) https://theleadengine.co.uk/ Lee Thompson from Protection Matters talks us through how, why and when you might refer protection cases and the process. You'll get to know the types of cases Lee deals with, his background in the industry and the types of cases that get referred into him.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Refer Protection? - Lee Thompson - Protection Matters Lee Thompson, Alex Curtis 00:23:18 Is it worth outsourcing some of the complex protection cases you might not have the experience to do? Or would you get more done if you referred everything? Alex interviews Lee Thompson from Protection Matters, a protection specialist who the process of working with them. Is it worth outsourcing some of the complex protection cases you might not have the experience to do? Or would you get more done if you referred everything? Alex interviews Lee Thompson from Protection Matters, a protection specialist who the process of working with them. lee thompson, protection introducer, protection, protection matters, protection referrals, life insurance false full 226 8dd9f298-7dec-48ce-9aa6-f2e4da816fa8 How To Start Your Own Podcast - Part 5 - Promotion Alex and Tessa discuss how you promote your podcast on social media or use it as part of your SEO strategy. you'll also learn where and how to host it too.

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 12 Dec 2022 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex and Tessa discuss how you promote your podcast on social media or use it as part of your SEO strategy. you'll also learn where and how to host it too.

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> How To Start Your Own Podcast - Part 5 - Promotion Tessa Snart, Alex Curtis 00:49:43 Now you've recorded the podcast you need to publish, host and promote it. Now you've recorded the podcast you need to publish, host and promote it. podcast hosting, advisers assemble, financial services, podcast promotion, podcast advertising, the lead engine false full 225 9a216c6f-41e1-4e61-b616-6c4d0882291b How To Start Your Own Podcast - Part 4 - Editing Alex & Tessa discuss how to edit your own podcast, the tools you can use and where to get music for your intro. You'll hear how it might be easier than you think to do yourself and where you could find help.

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who manage lead generation via Google search and content marketing for financial services.

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 5 Dec 2022 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex & Tessa discuss how to edit your own podcast, the tools you can use and where to get music for your intro. You'll hear how it might be easier than you think to do yourself and where you could find help.

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who manage lead generation via Google search and content marketing for financial services.

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> How To Start Your Own Podcast - Part 4 - Editing Tessa Snart, Alex Curtis 00:25:18 What you need to know about editing a podcast, or getting someone to do it for you. What you need to know about editing a podcast, or getting someone to do it for you. advisers assemble, financial services, how to edit your podcast, podcast editing false full 224 750c78d0-0304-4585-8145-8eacfffcb644 How To Start Your Own Podcast - Part 3 - Recording Equipment Alex and Tessa talk through their current podcast recording equipment and how that may have changed since episode 1. You'll get an idea of what kind of investment you might need to make to get started.

Brought to you by the team at The Lead Engine who use podcasting as part of financial services content marketing to generate leads.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 28 Nov 2022 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex and Tessa talk through their current podcast recording equipment and how that may have changed since episode 1. You'll get an idea of what kind of investment you might need to make to get started.

Brought to you by the team at The Lead Engine who use podcasting as part of financial services content marketing to generate leads.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> How To Start Your Own Podcast - Part 3 - Recording Equipment Alex Curtis, Tessa Snart 00:40:31 What equipment do you need to start recording a podcast? What equipment do you need to start recording a podcast? podcast equipment, podcast recording equipment, podcast microphone false full 223 b65e1118-96ad-4331-a717-d8ba129daa5d How To Start Your Own Podcast - Part 2 - Format Alex & Tessa talk through their experiences of launching their own podcasts and what we do with our clients at The Lead Engine

Thinking about launching a new podcast yourself? You may be thinking "How long should the episodes be?", "How often should I release episodes?", "Should I do solo or interview episodes, or both?"

In this episode, you'll learn about all the different kinds of podcast episode formats.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 21 Nov 2022 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Alex & Tessa talk through their experiences of launching their own podcasts and what we do with our clients at The Lead Engine

Thinking about launching a new podcast yourself? You may be thinking "How long should the episodes be?", "How often should I release episodes?", "Should I do solo or interview episodes, or both?"

In this episode, you'll learn about all the different kinds of podcast episode formats.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> How To Start Your Own Podcast - Part 2 - Format Alex Curtis, Tessa Snart 00:26:03 Thinking about launching a new podcast yourself? You may be thinking "How long should the episodes be?", "How often should I release episodes?", "Should I do solo or interview episodes, or both?" Thinking about launching a new podcast yourself? You may be thinking "How long should the episodes be?", "How often should I release episodes?", "Should I do solo or interview episodes, or both?" podcasting tips, how to start a podcast, podcast launch tips, how to podcast false full 222 4cfdbc05-f927-4719-917b-f7318bdb92bd How To Start Your Own Podcast - Part 1 - Planning Brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 14 Nov 2022 09:41:48 +0000 alex@theleadengine.co.uk (Alex Curtis, Tessa Snart) https://theleadengine.co.uk/ Brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> How To Start Your Own Podcast - Part 1 - Planning Alex Curtis, Tessa Snart 00:25:09 Thinking of starting your own podcast? Alex & Tessa help get you started sharing ideas and their own stories. Alex walks us through the planning and prep that went into launching this podcast and what he would do if he was an adviser launching a new podcast now. Co-Host Tessa (Full-Time Podcaster at The Lead Engine and Hosts her own Country music podcast) shares how, when and why she launched her podcast too. Thinking of starting your own podcast? Alex & Tessa help get you started sharing ideas and their own stories. Alex walks us through the planning and prep that went into launching this podcast and what he would do if he was an adviser launching a new podcast now. Co-Host Tessa (Full-Time Podcaster at The Lead Engine and Hosts her own Country music podcast) shares how, when and why she launched her podcast too. start your own podcast, start a podcast, how to start podcast, financial adviser podcast, podcast planning, how to start a spotify podcast, what do you need to start a podcast, how to start a podcast on spotify, planning a podcast, starting a mortgage podcast, plan a podcast, how do you start a podcast, how to start a podcast, start podcast, how to start a podcast free, start business podcast, start a podcast uk, how to start your own podcast, mortgage podcast, start a podcast on spotify, podcast how to start, how to start a podcast for free, start a business podcast, how do i start a podcast, financial podcast, how to start a podcast with no audience, financial services podcast, planning a podcast episode, what do i need to start a podcast false full 221 0a295b28-bd85-4e7f-80d4-939cae4e5a38 Leads Forecast From Google Maps In this episode, you'll learn about the impact of having the most Google reviews in your local area.

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 7 Nov 2022 06:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ In this episode, you'll learn about the impact of having the most Google reviews in your local area.

Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Leads Forecast From Google Maps Tom Maplethorpe, Alex Curtis 00:38:12 "How many leads can you get from Google Maps?" As with most things in this game.... it depends! Tom Maplethorpe & Alex Curtis run through how to get an idea of what business you can get when someone searches for a mortgage broker or financial advisor. As Google displays 3 local firms on the 'Map Pack' and most people click on the one with the most reviews it's a great source of leads with no click cost attached (if you're the one with the most reviews). In this episode, you'll understand how many people are searching near your business and how many phone calls, website visits and leads this might generate. We're hoping this will inspire you to get more Google reviews from your clients because it should also reduce your cost per lead when running Google Ads too! "How many leads can you get from Google Maps?" As with most things in this game.... it depends! Tom Maplethorpe & Alex Curtis run through how to get an idea of what business you can get when someone searches for a mortgage broker or financial advisor. As Google displays 3 local firms on the 'Map Pack' and most people click on the one with the most reviews it's a great source of leads with no click cost attached (if you're the one with the most reviews). In this episode, you'll understand how many people are searching near your business and how many phone calls, website visits and leads this might generate. We're hoping this will inspire you to get more Google reviews from your clients because it should also reduce your cost per lead when running Google Ads too! generate mortgage leads online, leads for financial advisers, how to generate mortgage leads online, pension leads for ifas, leads generation for financial advisors, lead generation for financial advisers, mortgage leads, pension leads uk, mortgage leads uk, financial adviser leads, financial advisor lead generation, leads for financial advisors, financial adviser lead generation, ifa pension leads, lead gen for financial advisors, finance lead generation, lead generation financial advisors, lead generation for financial advisors, generate mortgage leads, how to generate mortgage leads uk, how to generate mortgage leads, pension review leads, pension leads, best way to generate mortgage leads, lead generation engine, uk mortgage leads, pension leads for sale, buy pension transfer leads, lead generation finance, how to generate mortgage protection leads, equity release leads, pension transfer leads, how to generate leads for mortgage brokers false full 220 268b7987-767d-471d-98f0-edb781f93dd3 Bomb Bomb! - Personalised Video Communication - Darin Dawson Connect with Darin on Linkedin and check out Bomb Bomb for yourself

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads, bridging leads, pension leads, wealth management leads, and equity release leads.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 31 Oct 2022 09:35:32 +0000 alex@theleadengine.co.uk (Darin Dawson, Alex Curtis) https://theleadengine.co.uk/ Connect with Darin on Linkedin and check out Bomb Bomb for yourself

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads, bridging leads, pension leads, wealth management leads, and equity release leads.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Bomb Bomb! - Personalised Video Communication - Darin Dawson Darin Dawson, Alex Curtis 00:47:22 Darin Dawson is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales, marketing, customer success and product development at BombBomb, a fast-growing, Colorado-based software company. He’s on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen, heard and understood. That’s why he co-founded BombBomb. We discuss when, how and why you should think about implementing this communication style in your sales and marketing process. There are also some excellent ideas of how to fall in love with creating video content and breaking those psychological barriers. Darin Dawson is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales, marketing, customer success and product development at BombBomb, a fast-growing, Colorado-based software company. He’s on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen, heard and understood. That’s why he co-founded BombBomb. We discuss when, how and why you should think about implementing this communication style in your sales and marketing process. There are also some excellent ideas of how to fall in love with creating video content and breaking those psychological barriers. video tools, financial services, video software, sales tools, video marketing, sales process, personalised video, darin dawson, bomb bomb false full 219 62aee7f8-5745-4675-9262-ceaeb4529185 Dave Corbett - Protection 1st Brought to you from the team at The Lead Engine who specialise in lead generation

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 24 Oct 2022 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Brought to you from the team at The Lead Engine who specialise in lead generation

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Dave Corbett - Protection 1st The Lead Engine 00:48:15 A catch-up with Dave Corbett in his new role with Protection 1st. Alex and Dave discuss topics like mental health, marketing, and tips to introduce the protection conversation to your sales process. A catch-up with Dave Corbett in his new role with Protection 1st. Alex and Dave discuss topics like mental health, marketing, and tips to introduce the protection conversation to your sales process. false full 218 2473193f-1a47-4e39-8e18-1eef5bcb1312 The Diary Of A Lead Engineer From the team at The Lead Engine, specialists in generating mortgage leads as well as financial planning, life insurance, equity release and bridging leads too.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 17 Oct 2022 07:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ From the team at The Lead Engine, specialists in generating mortgage leads as well as financial planning, life insurance, equity release and bridging leads too.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Diary Of A Lead Engineer Alex Curtis 00:37:25 Alex runs through his calender from a personal and business perspective highlighting what he actually does day to day but what he does to keep him sane and grounded. He literally runs through last week's schedule from Mon - Friday talking through the non-negotiables in the diary and giving tips on how to keep a remote team happy and engaged. You'll hear about the mastermind groups he's in and the day out he took to spend time "on the business" not in the business. Alex runs through his calender from a personal and business perspective highlighting what he actually does day to day but what he does to keep him sane and grounded. He literally runs through last week's schedule from Mon - Friday talking through the non-negotiables in the diary and giving tips on how to keep a remote team happy and engaged. You'll hear about the mastermind groups he's in and the day out he took to spend time "on the business" not in the business. advisers assemble, lead engine, lead generation for financial services, alex curtis, the lead engine false full 217 a73422a9-df7b-49a5-8103-77dda5992267 Times Like These When You Wish You Did Social... From the team at The Lead Engine who specialise in lead generation for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 11 Oct 2022 15:15:40 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ From the team at The Lead Engine who specialise in lead generation for financial services.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Times Like These When You Wish You Did Social... The Lead Engine 00:33:22 In a rare discussion about current affairs, Alex and Tom chat about the current (crazy) climate. It's times like these when those who have built a personal brand with an audience are benefiting from that platform. We'll also share some insight on website benefits from TV appearances and what the impact has been on Google Ads campaigns during the mini budget aftermarth. In a rare discussion about current affairs, Alex and Tom chat about the current (crazy) climate. It's times like these when those who have built a personal brand with an audience are benefiting from that platform. We'll also share some insight on website benefits from TV appearances and what the impact has been on Google Ads campaigns during the mini budget aftermarth. false full 216 041e0ed1-f84a-4f72-a425-863775f92854 This Is Why You Need A New Website Mon, 3 Oct 2022 05:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ This Is Why You Need A New Website Tom Maplethorpe, Alex Curtis 00:39:26 Here at The Lead Engine, we see a lot of data on a daily basis. The majority of that data and probably the most important is analysing the website visits that make and enquiry vs those that don't. With millions of pounds spent over a 20-year period, you start to build an excellent picture of what works and what doesn't. There are some key things that someone who wants financial advice wants to experience when looking for the right adviser (see ep 194). It's very unlikely that you've got all these factors built into your website and it's highly likely the code, content and layout needs changing. In this episode we discuss these factors and why we always build a new website for every client we work with. Here at The Lead Engine, we see a lot of data on a daily basis. The majority of that data and probably the most important is analysing the website visits that make and enquiry vs those that don't. With millions of pounds spent over a 20-year period, you start to build an excellent picture of what works and what doesn't. There are some key things that someone who wants financial advice wants to experience when looking for the right adviser (see ep 194). It's very unlikely that you've got all these factors built into your website and it's highly likely the code, content and layout needs changing. In this episode we discuss these factors and why we always build a new website for every client we work with. mortgage leads, bridging leads, web design, lead gen, advisor leads, website design, pension leads, lead generation for financial services, lead generation, seo false full 215 503512d1-a262-4580-8edc-71b291fb7105 Business Superhero Series - Tom Maplethorpe This podcast is owned and produced by The Lead Engine which manages Lead generation for financial services for several clients as well as offers DIY services and tools.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 26 Sep 2022 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ This podcast is owned and produced by The Lead Engine which manages Lead generation for financial services for several clients as well as offers DIY services and tools.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Business Superhero Series - Tom Maplethorpe Alex Curtis, Tom Maplethorpe 00:42:10 Learn more about the Head of performance and Associate Director at The Lead Engine, Mr Tom Maplethorpe. You'll hear about his move from data purchasing to lead generation in Financial Services and hiring Alex as a consultant in his previous roles. You'll also learn his superpower, his origins and his kryptonite. Learn more about the Head of performance and Associate Director at The Lead Engine, Mr Tom Maplethorpe. You'll hear about his move from data purchasing to lead generation in Financial Services and hiring Alex as a consultant in his previous roles. You'll also learn his superpower, his origins and his kryptonite. mortgage leads, bridging leads, advisers assemble, lead gen, advisor leads, tom maplethorpe, financial services, lead generation false full 214 d547a586-2ffa-492e-9b9a-cfba881cf9d7 How Long Does SEO Take? From the team at The Lead Engine we share some of the fundamentals about SEO for financial services as it's one of the ways that we generate mortgage leads, financial planning leads, bridging leads and later life lending leads.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 20 Sep 2022 05:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ From the team at The Lead Engine we share some of the fundamentals about SEO for financial services as it's one of the ways that we generate mortgage leads, financial planning leads, bridging leads and later life lending leads.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> How Long Does SEO Take? Tom Maplethorpe, Alex Curtis 00:37:32 After listening to this episode you'll understand why some websites can rank higher and faster than others and what you can do about it. We share some examples of different time spans but also chat about how to monitor your progress too. If you don't fully understand SEO then this episode is for you. After listening to this episode you'll understand why some websites can rank higher and faster than others and what you can do about it. We share some examples of different time spans but also chat about how to monitor your progress too. If you don't fully understand SEO then this episode is for you. bridging seo, financial adviser seo, advisers assemble, lead gen, lead generation for financial services, lead generation, seo for financial services, financial planning seo, alex curtis, seo, mortgage seo false full 213 8a3e108c-c6c0-4cb2-9507-5e6770c5da9e How Much Should I Spend On Google Ads? Mon, 12 Sep 2022 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ How Much Should I Spend On Google Ads? Alex Curtis, Tom Maplethorpe 00:36:30 It's been a year since our last Google Ads FAQs episode so we've done a little update for you. We're often asked how much you need to spend on ads, what you need and how it works. Tom Maplethorpe and Alex Curtis discuss everything about Google Ads for financial services. It's been a year since our last Google Ads FAQs episode so we've done a little update for you. We're often asked how much you need to spend on ads, what you need and how it works. Tom Maplethorpe and Alex Curtis discuss everything about Google Ads for financial services. mortgage leads, mortgage marketing, google ads, ppc for financial services, ppc, ppc roi false full 212 ecfbe896-1b55-47ea-8caa-a2142144d8f9 Google's "Helpful Content Update" Mon, 5 Sep 2022 08:11:57 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Google's "Helpful Content Update" Alex Curtis, Tom Maplethorpe 00:33:57 We've had a request to share our thoughts on a recent Google algorithm update so Tom Maplethorpe joins Alex to discuss. There are some interesting choice of words in Google's release, we dissect whether we're making any changes to how we work or if it's business as usual. We've had a request to share our thoughts on a recent Google algorithm update so Tom Maplethorpe joins Alex to discuss. There are some interesting choice of words in Google's release, we dissect whether we're making any changes to how we work or if it's business as usual. google helpful content update, helpful content update, google update, seo for financial services, seo for mortgage brokers, se for financial advisers false full 211 a036c9ea-0f6d-4c5e-93d5-eec04d8696cc Different Content For Different Searches - Tom Maplethorpe & Alex Curtis Mon, 22 Aug 2022 05:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Different Content For Different Searches - Tom Maplethorpe & Alex Curtis Tom Maplethorpe, Alex Curtis 00:44:31 In this episode, you'll hear whether people actually read content on websites, because financial services is boring right? You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search. Much less complicated than it sounds! In this episode, you'll hear whether people actually read content on websites, because financial services is boring right? You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search. Much less complicated than it sounds! mortgage leads, advisers assemble, lead gen, financial services, content marketing, lead generation for financial services, lead generation false full 210 a6e9518b-fe87-4312-a486-efb0f54a619f Alex Curtis - The Lead Engine - Business Superhero Series Mon, 15 Aug 2022 05:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Alex Curtis - The Lead Engine - Business Superhero Series Tessa Snart, Alex Curtis 00:40:50 Alex Curtis, Founder of The Lead Engine and host of this podcast is in the guest seat this time to answer his own business superhero series questions! Alex Curtis, Founder of The Lead Engine and host of this podcast is in the guest seat this time to answer his own business superhero series questions! advisers assemble, lead gen, financial services, lead generation, seo, digital marketing false full 209 1a905a37-8ac9-4705-9658-1f32826e5960 Reels On Facebook & Instagram - Ash Borland Mon, 8 Aug 2022 05:00:00 +0000 alex@theleadengine.co.uk (Ash Borland, Alex Curtis) https://theleadengine.co.uk/ Reels On Facebook & Instagram - Ash Borland Ash Borland, Alex Curtis 00:51:08 Reels are short videos, normally around a minute and some brokers are getting millions of views and hundreds of leads. Ash Borland joins us to discuss whether this is an easy-to-do sustainable source of leads or whether is it harder than it looks. Reels are short videos, normally around a minute and some brokers are getting millions of views and hundreds of leads. Ash Borland joins us to discuss whether this is an easy-to-do sustainable source of leads or whether is it harder than it looks. mortgage leads, advisers assemble, lead gen, facebook reels, instagram reels, pension leads, lead generation, lead gen for financial services, reels false full 208 6d9fc121-d2b6-41b5-9a26-eeb48df8f0da Cleaning Up Lead Gen - Alain Desmier - Contact State Mon, 1 Aug 2022 11:36:11 +0000 alex@theleadengine.co.uk (Alain Desmier, Alex Curtis) https://theleadengine.co.uk/ Cleaning Up Lead Gen - Alain Desmier - Contact State Alain Desmier, Alex Curtis 00:41:48 Alain Desmier set up Contact State to help clean up the lead buying industry using innovative tech. Contact State helps companies buy confidently and profitably from Europe’s best and most trusted lead generation firms. We catch up on what's changed since we last heard from Alain (ep35) three years ago! We discuss what the imminent "Consumer Duty" means for advertisers in Financial Services and why we all agree that this is actually a good thing! Alain Desmier set up Contact State to help clean up the lead buying industry using innovative tech. Contact State helps companies buy confidently and profitably from Europe’s best and most trusted lead generation firms. We catch up on what's changed since we last heard from Alain (ep35) three years ago! We discuss what the imminent "Consumer Duty" means for advertisers in Financial Services and why we all agree that this is actually a good thing! buying leads, selling leads, mortgage leads, bridging leads, remortgage leads, protection leads, lead gen, alain desmier, lead generation for financial services, lead generation, alex curtis, contact state, equity release leads false full 207 63e0d01f-f269-42ac-bcd9-0379f17eaad7 Website Audits - What We Look At Mon, 25 Jul 2022 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Website Audits - What We Look At Alex Curtis 00:25:30 You'll find out why websites are so important and why some websites can climb the Google rankings much faster than others. In this episode, Alex talks you through the key components we look at when performing a website audit, from how the website could get more visitors to converting those visitors into enquiries. You'll find out why websites are so important and why some websites can climb the Google rankings much faster than others. In this episode, Alex talks you through the key components we look at when performing a website audit, from how the website could get more visitors to converting those visitors into enquiries. mortgage website, website, advisers assemble, lead gen, financial services, lead generation, alex curtis, website audit, seo, financial website false full 206 8c583cf1-e0d6-478b-bd37-89b302918bbf Marketing Advice For Low Budgets - Valerie Morris Mon, 18 Jul 2022 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Valerie Morris) https://theleadengine.co.uk/ Marketing Advice For Low Budgets - Valerie Morris Alex Curtis, Valerie Morris 00:41:06 Valerie is addicted to learning and consuming knowledge. She is a digital marketing strategist, speaker, author, and trainer who helps busy experts share their brand message and expertise with the world with the power of authority-building content. She helps them position them as the leaders in the field with the power of digital marketing, social media, and strategic content. She also teaches others how to do the same to with smart systems for strategic marketing success. Valerie has built a successful digital agency from the ground up and has seen digital trends evolve literally in front of her eyes. Valerie is passionate about providing real tools and strategies that provide real results in marketing. In this episode Valerie shares her advice for marketing your business if budgets are tight and we deep dive into topics like launching a new website or something like a new podcast or new Facebook page. Valerie is addicted to learning and consuming knowledge. She is a digital marketing strategist, speaker, author, and trainer who helps busy experts share their brand message and expertise with the world with the power of authority-building content. She helps them position them as the leaders in the field with the power of digital marketing, social media, and strategic content. She also teaches others how to do the same to with smart systems for strategic marketing success. Valerie has built a successful digital agency from the ground up and has seen digital trends evolve literally in front of her eyes. Valerie is passionate about providing real tools and strategies that provide real results in marketing. In this episode Valerie shares her advice for marketing your business if budgets are tight and we deep dive into topics like launching a new website or something like a new podcast or new Facebook page. mortgage leads, bridging leads, valerie morris, advisers assemble, mortgage marketing, lead gen, adviser leads, ifa leads, tintero creative, lead engine, lead generation, alex curtis, financial advisor marketing, adviser marketing, the lead engine, marketing false full 205 c0e1422c-2e0d-409f-aeb9-75546d42a671 Linkedin - What's New? How Should I Use It? - Louise Brogan Louise's YouTube Channel:  https://www.youtube.com/c/LinkedInwithLouise

Louise's Linkedin: https://www.linkedin.com/in/louisebrogan/

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 11 Jul 2022 05:00:00 +0000 alex@theleadengine.co.uk (Louise Brogan, Alex Curtis) https://theleadengine.co.uk/ Louise's YouTube Channel:  https://www.youtube.com/c/LinkedInwithLouise

Louise's Linkedin: https://www.linkedin.com/in/louisebrogan/

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Linkedin - What's New? How Should I Use It? - Louise Brogan Louise Brogan, Alex Curtis 00:45:40 Many businesses know they should be using LinkedIn, but beyond creating LinkedIn profiles for all of their staff, they aren’t sure what the next steps should be. This is when people turn to Louise Brogan the Award Winning LinkedIn Consultant, Podcaster and International Speaker. Did you know 📌 LinkedIn has over 800 million users 📌 60 million businesses have LinkedIn Company Pages 📌 90% of LinkedIn users do not post any content and prefer to scroll through others content. Many businesses know they should be using LinkedIn, but beyond creating LinkedIn profiles for all of their staff, they aren’t sure what the next steps should be. This is when people turn to Louise Brogan the Award Winning LinkedIn Consultant, Podcaster and International Speaker. Did you know 📌 LinkedIn has over 800 million users 📌 60 million businesses have LinkedIn Company Pages 📌 90% of LinkedIn users do not post any content and prefer to scroll through others content. advisers assemble, linkedin, louise brogan, lead engine, linkedin marketing, linkedin leads, linkedin content, linkedin creator, alex curtis, the lead engine false full 204 41ad169d-b7a7-4da9-b7b7-6bd68a498c23 Emma Mills - MiPa - Business Superhero Series Mon, 4 Jul 2022 05:00:00 +0000 alex@theleadengine.co.uk (Emma Mills, Alex Curtis) https://theleadengine.co.uk/ Emma Mills - MiPa - Business Superhero Series Emma Mills, Alex Curtis 00:44:54 Some of the best leads are the people who call you directly. It sounds obvious but if you miss that call then that opportunity has gone. No matter the size of the business it's normally rare that someone is free to answer straight away. This is why so many advisers use a call answering service like MiPa which also helps out with admin too. Emma and her team work with quite a few broker firms answering their calls, booking appointments and with the admin side too. She's also a brilliant marketer too so you'll pick up a few content marketing tips while you listen as well. Some of the best leads are the people who call you directly. It sounds obvious but if you miss that call then that opportunity has gone. No matter the size of the business it's normally rare that someone is free to answer straight away. This is why so many advisers use a call answering service like MiPa which also helps out with admin too. Emma and her team work with quite a few broker firms answering their calls, booking appointments and with the admin side too. She's also a brilliant marketer too so you'll pick up a few content marketing tips while you listen as well. call answering, emma mills, mortgage leads, advisers assemble, mipa, lead gen, call answering service, financial services, inbound leads, lead generation, alex curtis false full 203 dac238b4-d2c5-47db-9fd6-6007088c2670 Remortgage Leads - Thing you need to know Mon, 27 Jun 2022 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Remortgage Leads - Thing you need to know Alex Curtis 00:15:43 If an adviser or firm is looking for a cash flow boost they often look for remortgage leads. By some, it’s seen as quicker and easier business so naturally, they want to get more leads in. I wish it was dead simple to get in some cheap, easy, quality remortgage leads but unfortunately, it isn’t. You're up against public perception (of whether they need advice), some stiff competition and no real favours from Google. If you do look to get some more remortgage leads we want you to at least go in with your eyes wide open. If an adviser or firm is looking for a cash flow boost they often look for remortgage leads. By some, it’s seen as quicker and easier business so naturally, they want to get more leads in. I wish it was dead simple to get in some cheap, easy, quality remortgage leads but unfortunately, it isn’t. You're up against public perception (of whether they need advice), some stiff competition and no real favours from Google. If you do look to get some more remortgage leads we want you to at least go in with your eyes wide open. remortgage leads, lead gen, remortgaging, lead generation, remortgage false full 202 0a97b2e3-a5fd-46a0-8c0d-a88df8823e7d Julia Smith - Openwork - Business Superhero Series Mon, 20 Jun 2022 05:00:00 +0000 alex@theleadengine.co.uk (Julia Smith, Alex Curtis) https://theleadengine.co.uk/ Julia Smith - Openwork - Business Superhero Series Julia Smith, Alex Curtis 00:26:43 If you need a shot of adrenaline then this chat is it! Alex came away feeling very motivated after this chat and got loads of work done that afternoon! Julia Smith is a regional business consultant for the Openwork Partnership and works with a lot of successful firms in the network. We discuss why Openwork is a great network and what she sees all the great firms doing day in, day out. You'll get to know her a bit better with all the usual superhero questions too! If you need a shot of adrenaline then this chat is it! Alex came away feeling very motivated after this chat and got loads of work done that afternoon! Julia Smith is a regional business consultant for the Openwork Partnership and works with a lot of successful firms in the network. We discuss why Openwork is a great network and what she sees all the great firms doing day in, day out. You'll get to know her a bit better with all the usual superhero questions too! openwork network, julia smith, mortgage leads, advisers assemble, openwork partnership, lead engine, openwork, alex curtis, the lead engine, mortgage broker false full 201 71603024-ad27-404a-9388-7397252847a3 Pete Matthew - Financial Planner With A Massive Waiting List Mon, 13 Jun 2022 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Pete Matthew) https://theleadengine.co.uk/ Pete Matthew - Financial Planner With A Massive Waiting List Alex Curtis, Pete Matthew 00:49:17 Our first ever guest from episode 1 joins us for this 200th Episode special. We catch up with Pete Matthew from the Meaningful Money podcast to find out more about him, his firm and his content marketing strategy. Our first ever guest from episode 1 joins us for this 200th Episode special. We catch up with Pete Matthew from the Meaningful Money podcast to find out more about him, his firm and his content marketing strategy. financial planner leads, advisers assemble, financial advisor leads, lead gen, lead engine, lead generation for financial services, lead generation, alex curtis, pete matthew, meaningful money, the lead engine false full 200 31df6943-4e8e-41fd-a3ff-aee466c5579a Things You Need To Know About Financial Services Websites - Part 5 - A PPC Perspective Mon, 6 Jun 2022 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Things You Need To Know About Financial Services Websites - Part 5 - A PPC Perspective Alex Curtis, Tom Maplethorpe 00:29:36 Should you be thinking about Pay Per Click advertising before you launch your new website? If so what exactly do you need to consider? Tom Maplethorpe joins Alex Curtis to discuss exactly this. Should you be thinking about Pay Per Click advertising before you launch your new website? If so what exactly do you need to consider? Tom Maplethorpe joins Alex Curtis to discuss exactly this. mortgage leads, bridging leads, web design, financial services, website design, pension leads, pay per click, google ads, ppc, equity release leads false full 199 cffcd2b1-aaca-4c84-9268-1db2d8643899 Things You Need To Know About Financial Services Websites - Part 4 - Your Personal Brand Mon, 30 May 2022 08:15:24 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Things You Need To Know About Financial Services Websites - Part 4 - Your Personal Brand The Lead Engine 00:45:44 Should you put your face on your website? Do people want to know who you and your team are? Bob Gentle join us to discuss whether you should consider featuring your personal brand on your website. Should you put your face on your website? Do people want to know who you and your team are? Bob Gentle join us to discuss whether you should consider featuring your personal brand on your website. mortgage website, pension website, personal branding, advisers assemble, financial services web site, web design, equity release website, bob gentle, bridging website, alex curtis false full 198 ecbcb2f4-b990-4017-be79-02b7c88b73d7 Things You Need To Know About Financial Services Websites - Part 3 - An SEO Perspective with Pete Everitt Pete Everitt is a Digital Strategist & Consultant | Helping businesses achieve through Web Development, SEO and Digital Marketing.

He is the co-founder of https://seohive.co/

Director of: https://www.so-theagency.com/

Check out his podcast: https://www.peteeveritt.com/podcast/

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 23 May 2022 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Pete Everitt) https://theleadengine.co.uk/ Pete Everitt is a Digital Strategist & Consultant | Helping businesses achieve through Web Development, SEO and Digital Marketing.

He is the co-founder of https://seohive.co/

Director of: https://www.so-theagency.com/

Check out his podcast: https://www.peteeveritt.com/podcast/

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Things You Need To Know About Financial Services Websites - Part 3 - An SEO Perspective with Pete Everitt Alex Curtis, Pete Everitt 00:49:08 In part 3 of the "Things You Need To Know About Financial Services Websites" we discuss all things SEO from content planning to backlinks. In part 3 of the "Things You Need To Know About Financial Services Websites" we discuss all things SEO from content planning to backlinks. website seo, advisers assemble, financial services seo, backlinks, mortgage web design, alex curtis, pete everitt, seo, financial website, mortgage seo false full 197 f914317c-a504-41b8-abbc-864a7c547058 Things You Need To Know About Financial Services Websites - Part 2 - Hosting & Security Mon, 16 May 2022 13:53:25 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Things You Need To Know About Financial Services Websites - Part 2 - Hosting & Security Alex Curtis 00:15:44 In part 2 of "Things You Need To Know About Financial Services Websites" covers website hosting and security. This should help you make the right decision in which hosting package and company you use to ensure your site loads quickly and doesn't get hacked! In part 2 of "Things You Need To Know About Financial Services Websites" covers website hosting and security. This should help you make the right decision in which hosting package and company you use to ensure your site loads quickly and doesn't get hacked! mortgage website, website, advisers assemble, bridging web site, lead gen, pensions website, financial services, lead engine, lead generation, alex curtis, web security, the lead engine, web hosting false full 196 9120276a-f2c5-44f3-bd6c-1d255978f32f Things You Need To Know About Financial Services Websites - Part 1 - Domains Mon, 9 May 2022 05:00:00 +0000 alex@theleadengine.co.uk (alex curtis) https://theleadengine.co.uk/ Things You Need To Know About Financial Services Websites - Part 1 - Domains alex curtis 00:14:30 There are some important things you need to know if you have or are planning on launching a website. Alex shares some key lessons so you can avoid some incredibly stressful situations. Here's everything you need to know about domain names. There are some important things you need to know if you have or are planning on launching a website. Alex shares some key lessons so you can avoid some incredibly stressful situations. Here's everything you need to know about domain names. financial services web design, financial services websites, web design for mortgage brokers, advisers assemble, mortgage broker web design, domain names, financial planner web design, mortgage web design, pension web design, alex curtis, web design for financial companies, web design for financial advisors, the lead engine, domains false full 195 e1d62083-edb2-4cd2-be29-fbd6ff2abdc5 Online Lead Generation - Replicate What's Great About Referrals Tue, 3 May 2022 10:21:23 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Online Lead Generation - Replicate What's Great About Referrals Alex Curtis 00:24:29 When you understand what's great about your favourite lead source you can then start to replicate the quality. In this episode, we uncover your favourite lead source and deconstruct what's great about the enquiries. We then use this to work out how we should market our business. It's the ultimate introduction to online lead generation. When you understand what's great about your favourite lead source you can then start to replicate the quality. In this episode, we uncover your favourite lead source and deconstruct what's great about the enquiries. We then use this to work out how we should market our business. It's the ultimate introduction to online lead generation. mortgage leads, advisers assemble, lead gen, bridging lead, mortgage lead, pension leads, lead generation for financial services, lead generation, alex curtis, equity release leads, the lead engine, financial services marketing false full 194 ffdcd7ff-2b8a-47fe-929e-b2c365ce930b Marketing Acronyms & Jargon Mon, 25 Apr 2022 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Marketing Acronyms & Jargon The Lead Engine 00:24:28 Confused by all the marketing acronyms and jargon? Alex goes through some of the terms you may need to know if you're working with an agency, freelancer or doing things yourself. Confused by all the marketing acronyms and jargon? Alex goes through some of the terms you may need to know if you're working with an agency, freelancer or doing things yourself. mortgage leads, bridging leads, advisers assemble, financial services, pension leads, lead generation for financial services, lead generation false full 193 6dd534d3-b55f-47bc-a163-7045873174b1 Paul Lewis - Business Superhero Series Please help support Paul raise money for Cancer Research UK

"In 2022, I wanted to find a fundraising event that was very different, something that might inspire people to donate their hard earned money.

Now the dieting, hard work and sacrifice begins to make sure I’m ready for Fri 13th May, I am no spring chicken so this is without doubt the hardest challenge of my life.

I’m doing this for my little brother Simon.  We lost Simon 34yrs ago.  No family Should go through this.

Please help me to fight cancer and hit it where it hurts.

Thank you again

Paul "

Link to donate

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 11 Apr 2022 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Please help support Paul raise money for Cancer Research UK

"In 2022, I wanted to find a fundraising event that was very different, something that might inspire people to donate their hard earned money.

Now the dieting, hard work and sacrifice begins to make sure I’m ready for Fri 13th May, I am no spring chicken so this is without doubt the hardest challenge of my life.

I’m doing this for my little brother Simon.  We lost Simon 34yrs ago.  No family Should go through this.

Please help me to fight cancer and hit it where it hurts.

Thank you again

Paul "

Link to donate

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Paul Lewis - Business Superhero Series The Lead Engine 00:45:57 Absolute Linkedin Legend Paul Lewis joins us to share his story! Paul kept everyone in FS entertained during lockdown but there's so much more to him than his social media presence! We get to hear about finding the perfect work/life balance, how having an awesome boss makes all the difference and what the future holds. Absolute Linkedin Legend Paul Lewis joins us to share his story! Paul kept everyone in FS entertained during lockdown but there's so much more to him than his social media presence! We get to hear about finding the perfect work/life balance, how having an awesome boss makes all the difference and what the future holds. false full 192 3a0cd7a9-a5e8-4867-a50b-6b0f1341572a My Social Media Journey - Alex Curtis Mon, 4 Apr 2022 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ My Social Media Journey - Alex Curtis The Lead Engine 00:25:53 First of all, I don’t claim to be a social media expert, influencer or strategist. Our business creates social media content but it’s not a core part of our service. We don’t rely on getting leads for our clients or our own business through social media. Social media has had an impact on my business though so I want to explain how, why and what I do, then how this can be used for advisers. You'll hear: Why do I use social media? Why I don’t try and help everyone with everything Why I don't post much as the company Choosing the social media platform Why I cleared out connections & followers Why I follow, I like, I comment way more than I post Why there's no comment left behind Types of content I post Social Media Ads Why I try new things What I would do on Social Media if I was an adviser First of all, I don’t claim to be a social media expert, influencer or strategist. Our business creates social media content but it’s not a core part of our service. We don’t rely on getting leads for our clients or our own business through social media. Social media has had an impact on my business though so I want to explain how, why and what I do, then how this can be used for advisers. You'll hear: Why do I use social media? Why I don’t try and help everyone with everything Why I don't post much as the company Choosing the social media platform Why I cleared out connections & followers Why I follow, I like, I comment way more than I post Why there's no comment left behind Types of content I post Social Media Ads Why I try new things What I would do on Social Media if I was an adviser financial services social media benchmarks, social media marketing for financial services, mortgage company social media policy, social media content for financial services, social media financial services case studies, how the financial services industry is using social media, financial services social media trends, financial services social media regulations, impact of social media on financial services, financial services social media best practices, how to get mortgage leads from social media, social media compliance financial services, financial services best social media, social media analytics financial services, impact of social media on selling financial services, mortgage social media posts, financial services social media statistics, financial services social media influencers, how to generate mortgage leads on social media, social media for mortgage companies, financial services social media campaigns, mortgage companies social media, best social media for mortgage brokers, social media posts for mortgage lenders, mortgage broker social media marketing, use of social media in financial services, social media strategy for financial services, social media financial services, social media monitoring financial services, social media advertising for mortgage brokers, best social media financial services, social media for mortgage brokers, social media trends financial services, social media marketing for mortgage brokers, mortgage social media strategy, mortgage broker social media content, financial services social media strategy, best social media campaigns financial services, financial services social media stats, financial services marketing social media, social media in the mortgage industry, how social media transformed financial service sector false full 191 6d695fce-27b9-4f4f-a01c-a17d2df94999 Digital Marketing Strategies For Wealth Management For more information check our Digital Marketing Strategies For Wealth Management article

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 28 Mar 2022 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ For more information check our Digital Marketing Strategies For Wealth Management article

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Digital Marketing Strategies For Wealth Management The Lead Engine 00:19:08 I want to discuss why most digital marketing strategies fail and what I would include instead. I want you to think less about where to market your business (Google, Linkedin, Instagram etc.) and more about the client. Because If we know what people consider when choosing an adviser or firm then we should build our digital marketing strategy around this. I want to discuss why most digital marketing strategies fail and what I would include instead. I want you to think less about where to market your business (Google, Linkedin, Instagram etc.) and more about the client. Because If we know what people consider when choosing an adviser or firm then we should build our digital marketing strategy around this. wealth management marketing services, marketing strategies for wealth management services, wealth management marketing ideas, wealth management marketing agency, wealth management marketing strategy, wealth management digital marketing, marketing for wealth management firms, wealth management marketing, digital marketing strategies for wealth management, wealth management marketing plan, marketing strategies wealth management false full 190 a0396694-e9fd-4e0f-a2a2-f6764841f8ca Commercial Finance Appointed Representative Network Proposition - Mark Grant - Fiducia Commercial Solutions For more information take a look at the commercial finance broker network opportunity.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 21 Mar 2022 06:00:00 +0000 alex@theleadengine.co.uk (alex curtis, mark grant) https://theleadengine.co.uk/ For more information take a look at the commercial finance broker network opportunity.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Commercial Finance Appointed Representative Network Proposition - Mark Grant - Fiducia Commercial Solutions alex curtis, mark grant 00:40:41 Are you a residential mortgage broker with frequent commercial cases for your clients? Or an independent commercial finance broker that is not FCA authorised? Perhaps you are looking for an opportunity as a self-employed commercial finance broker? The Fiducia Commercial Network is a commercial finance ‘Appointed Representative’ (AR) network, where members operate under Fiducia’s FCA regulatory umbrella as commercial finance brokers in their own right – and you can join them with no upfront fees. Mark Grant who leads the commercial team at Fiducia talks us through the AR proposition. Are you a residential mortgage broker with frequent commercial cases for your clients? Or an independent commercial finance broker that is not FCA authorised? Perhaps you are looking for an opportunity as a self-employed commercial finance broker? The Fiducia Commercial Network is a commercial finance ‘Appointed Representative’ (AR) network, where members operate under Fiducia’s FCA regulatory umbrella as commercial finance brokers in their own right – and you can join them with no upfront fees. Mark Grant who leads the commercial team at Fiducia talks us through the AR proposition. mark grant, fiducia, commercial finance broker, commercial finance broker network, fiducia group, commercial finance, fiducia commercial solutions false full 189 d8d3f69e-8a9d-43d2-ada3-67eacd72ab15 Tips For Being A Guest On Someone's Podcast Mon, 14 Mar 2022 06:00:00 +0000 alex@theleadengine.co.uk (Tessa Snart, Alex Curtis) https://theleadengine.co.uk/ Tips For Being A Guest On Someone's Podcast Tessa Snart, Alex Curtis 00:42:25 We're joined by our very own Tessa Snart, full-time podcast executive at The Lead Engine to give you tips on how best to prepare for being a podcast guest. If you've never done it before it can be a bit daunting as we naturally fear the unknown. But don't worry we've got your back with some useful prep and tech advice to put you at ease. What you'll find in the end is that it's actually quite enjoyable and you'll catch the bug for it! We're joined by our very own Tessa Snart, full-time podcast executive at The Lead Engine to give you tips on how best to prepare for being a podcast guest. If you've never done it before it can be a bit daunting as we naturally fear the unknown. But don't worry we've got your back with some useful prep and tech advice to put you at ease. What you'll find in the end is that it's actually quite enjoyable and you'll catch the bug for it! pensions marketing, podcast guest, advisers assemble, mortgage marketing, being a podcast guest, preparing to be a podcast guest, podcast tips, financial services marketing false full 188 9f5143f5-c58c-4bd5-8236-90d47c3757fb Jon Stones - Mortgage 1st - Business Superhero Series Mon, 7 Mar 2022 06:00:00 +0000 alex@theleadengine.co.uk (Jon Stones, Alex Curtis, Mortgage 1st) https://theleadengine.co.uk/ Jon Stones - Mortgage 1st - Business Superhero Series Jon Stones, Alex Curtis, Mortgage 1st 00:36:33 From humble beginnings, in 2008 Jon Stones has grown Mortgage 1st as a one-man band into an incredibly successful mortgage brokerage with over 40 staff. Part of the Stonebridge network Jon was a prolific adviser but now along with his wife and the rest of the senior management team work on the business strategy and growth. Jon shares some great advice on why and how you can do the same and you'll hear the usual super hero questions too! From humble beginnings, in 2008 Jon Stones has grown Mortgage 1st as a one-man band into an incredibly successful mortgage brokerage with over 40 staff. Part of the Stonebridge network Jon was a prolific adviser but now along with his wife and the rest of the senior management team work on the business strategy and growth. Jon shares some great advice on why and how you can do the same and you'll hear the usual super hero questions too! mortgage leads, mortgage marketing, lead gen, jon stones, mortgage 1st, lead generation, mortgage broker false full 187 c43c1406-4504-4ee6-a87c-97932b50b1cf Ash Borland - Business Superhero Series Mon, 28 Feb 2022 06:00:00 +0000 alex@theleadengine.co.uk (Ash Borland, Alex Curtis) https://theleadengine.co.uk/ Ash Borland - Business Superhero Series Ash Borland, Alex Curtis 00:37:40 He's appeared on the podcast more than he's had hot dinners but this will be his first appearance on the business superhero series. Expect plenty of banter, podcasting and mortgage marketing advice. He's appeared on the podcast more than he's had hot dinners but this will be his first appearance on the business superhero series. Expect plenty of banter, podcasting and mortgage marketing advice. advisers assemble, mortgage marketing, lead gen, mortgage marketing podcast, financial services, lead generation, alex curtis, ash borland false full 186 0b0423e3-6e5e-4e04-a6e1-b77c7a5298d3 Anish Patel - Business Superhero Series Mon, 21 Feb 2022 06:00:00 +0000 alex@theleadengine.co.uk (Anish Patel, Alex Curtis) https://theleadengine.co.uk/ Anish Patel - Business Superhero Series Anish Patel, Alex Curtis 00:57:05 Having seen how Anish had dealt with some repulsive trolls we knew he definitely deserved the title of a business superhero! He's a consistent video content creator and has just started building up his team. Here his story today! Having seen how Anish had dealt with some repulsive trolls we knew he definitely deserved the title of a business superhero! He's a consistent video content creator and has just started building up his team. Here his story today! mortgage leads, anish patel, advisers assemble, mortgage marketing, financial services, lead engine, lead generation, alex curtis false full 185 287ac4f8-ba32-4710-85fd-ce526292e1a9 Chris Barker - Business Superhero Series Mon, 14 Feb 2022 08:31:16 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Chris Barker - Business Superhero Series The Lead Engine 00:49:53 Chris Barker is the principal of Manchester Money which was one of the first companies within the Money Group. Chris is now at a point where he's not advising now so he can fully work on the business, rather than in it. You'll hear Chris' journey, some advice he would give his younger self and of course the usual super hero questions. Chris Barker is the principal of Manchester Money which was one of the first companies within the Money Group. Chris is now at a point where he's not advising now so he can fully work on the business, rather than in it. You'll hear Chris' journey, some advice he would give his younger self and of course the usual super hero questions. false full 184 390e7e09-1d24-4de3-af52-b09bcf18a617 The Mortgage Marketing Forum Tue, 8 Feb 2022 08:03:14 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ The Mortgage Marketing Forum The Lead Engine 00:44:07 Mortgage Marketing Forum is a community for marketers and business owners within the mortgage and specialist lending sectors. They run a series of events to give you tips and insights that are relevant to marketing in the mortgage market The Forum is run by Alex Hammond, Paul Hunt and Jeff Knight. In Short: The Forum is built by marketers, run by marketers for marketers. Listen in to hear more about it. Mortgage Marketing Forum is a community for marketers and business owners within the mortgage and specialist lending sectors. They run a series of events to give you tips and insights that are relevant to marketing in the mortgage market The Forum is run by Alex Hammond, Paul Hunt and Jeff Knight. In Short: The Forum is built by marketers, run by marketers for marketers. Listen in to hear more about it. false full 183 73d5ed7c-1a90-44b5-8636-370755a613f9 Emmanuel Asuquo - Business Superhero Series Mon, 31 Jan 2022 06:00:00 +0000 alex@theleadengine.co.uk (Emmanuel Asuquo, Alex Curtis) https://theleadengine.co.uk/ Emmanuel Asuquo - Business Superhero Series Emmanuel Asuquo, Alex Curtis 00:50:24 Emmanuel Asuquo - Financial Adviser as seen on Channel 4, BBC One and ITV is one of the loveliest people you are likely to meet. As Channel 4’s Financial Expert on the popular primetime show, “Save Well, Spend Better”, he helps people identify and change the habits and behaviours that keep them from financial freedom. He's a qualified and regulated financial adviser and motivational speaker, hired by companies to deliver transformative workshops to equip employees with the tools to understand and navigate the financial landscape in a simple, yet effective way. Where he's been seen: BBC 1's Morning Live (Finance Expert), LBC News Radio, BBC 1's The One Show (Watchdog), ITV's This Morning, BBC 1's Your Money & Your Life, Channel 4’s Save Well, Spend Better, BBC Radio London, The Telegraph, The Sun, The Express. Here is his story from humble beginnings to absolute baller featuring on national TV. You'll find out how consistent posting on Instagram has opened lots of doors for him. Of course the usual business super hero questions too, enjoy! Emmanuel Asuquo - Financial Adviser as seen on Channel 4, BBC One and ITV is one of the loveliest people you are likely to meet. As Channel 4’s Financial Expert on the popular primetime show, “Save Well, Spend Better”, he helps people identify and change the habits and behaviours that keep them from financial freedom. He's a qualified and regulated financial adviser and motivational speaker, hired by companies to deliver transformative workshops to equip employees with the tools to understand and navigate the financial landscape in a simple, yet effective way. Where he's been seen: BBC 1's Morning Live (Finance Expert), LBC News Radio, BBC 1's The One Show (Watchdog), ITV's This Morning, BBC 1's Your Money & Your Life, Channel 4’s Save Well, Spend Better, BBC Radio London, The Telegraph, The Sun, The Express. Here is his story from humble beginnings to absolute baller featuring on national TV. You'll find out how consistent posting on Instagram has opened lots of doors for him. Of course the usual business super hero questions too, enjoy! emmanuel asuquo, lead engine, pension leads, alex curtis, the eman effect, financial planning leads false full 182 0d2b4e6d-72f2-471f-908b-ac2d5faabe91 Graham Taylor - Business Superhero Series Mon, 24 Jan 2022 12:38:01 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Graham Taylor - Business Superhero Series The Lead Engine 00:52:16 “But you don’t look like mortgage advisors” Nope. You won’t find any stuffy suits or ties here. It’s not that we don’t take your mortgage application seriously, it’s just that we don’t feel the need to hide behind a corporate image. We want you to know that we are real people, just like you. The above is taken from Graham Taylor's mortgage firm website and completely sums up the wonderful business. Although I'm sure he takes it for granted there's some real courage in going against the grain. Hear Graham's story today! “But you don’t look like mortgage advisors” Nope. You won’t find any stuffy suits or ties here. It’s not that we don’t take your mortgage application seriously, it’s just that we don’t feel the need to hide behind a corporate image. We want you to know that we are real people, just like you. The above is taken from Graham Taylor's mortgage firm website and completely sums up the wonderful business. Although I'm sure he takes it for granted there's some real courage in going against the grain. Hear Graham's story today! false full 181 757e899f-637e-4caa-870d-0001ed67e817 Broker's View Of Spectrum Advice Network Mon, 17 Jan 2022 00:00:00 +0000 alex@theleadengine.co.uk (Jim Smyth, Martin Lightbowne, Alex Curtis) https://theleadengine.co.uk/ Broker's View Of Spectrum Advice Network Jim Smyth, Martin Lightbowne, Alex Curtis 00:28:20 Both Jim Smyth (First Stop Mortgages & Protection) & Martin Lightbowne (OnPoint Financial) are using the Spectrum Advice Network White Label Wealth Management (check last week's interview with Paul Brown from Spectrum). Find out what they really think - Spoiler Alert it's very positive. Both Jim Smyth (First Stop Mortgages & Protection) & Martin Lightbowne (OnPoint Financial) are using the Spectrum Advice Network White Label Wealth Management (check last week's interview with Paul Brown from Spectrum). Find out what they really think - Spoiler Alert it's very positive. investments, spectrum, spectrum advice network, pensions, white label, wealth management false full 180 ead26f9f-8b2a-4563-b1d1-41071ca671d9 Extra Recurring Revenue For Mortgage Brokers - Paul Brown From Spectrum Advice Network See https://spectruman.co.uk/introducers/ for more details or email Paul directly paul.brown@spectruman.co.uk

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 10 Jan 2022 06:00:00 +0000 alex@theleadengine.co.uk (alex curtis, paul brown) https://theleadengine.co.uk/ See https://spectruman.co.uk/introducers/ for more details or email Paul directly paul.brown@spectruman.co.uk

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Extra Recurring Revenue For Mortgage Brokers - Paul Brown From Spectrum Advice Network alex curtis, paul brown 00:55:39 As a mortgage or insurance broker, your clients will often ask: “Can you recommend someone who can give me pensions or investment advice?” Or, “Do you do pensions?” Now imagine what it would be like if you could answer “Yes” to both those questions and get paid for it. Paul Brown from Spectrum Advice Network talks us through why their White Label Wealth Management is an absolute no brainer. Training to spot opportunities. No setup fee or recurring costs. Recurring referral commission. Referrals of your referrals are classed as your client. Contracts to stop Spectrum advising on any protection etc. (gets referred back to you) As a mortgage or insurance broker, your clients will often ask: “Can you recommend someone who can give me pensions or investment advice?” Or, “Do you do pensions?” Now imagine what it would be like if you could answer “Yes” to both those questions and get paid for it. Paul Brown from Spectrum Advice Network talks us through why their White Label Wealth Management is an absolute no brainer. Training to spot opportunities. No setup fee or recurring costs. Recurring referral commission. Referrals of your referrals are classed as your client. Contracts to stop Spectrum advising on any protection etc. (gets referred back to you) white label wealth management, wealth management false full 179 6d6ec042-7c99-4fcb-80fa-84d39d24ffac Marcus Nanson - Business Superhero Series Mon, 20 Dec 2021 06:00:00 +0000 alex@theleadengine.co.uk (Marcus Nanson, Alex Curtis) https://theleadengine.co.uk/ Marcus Nanson - Business Superhero Series Marcus Nanson, Alex Curtis 00:49:50 Marcus Nanson helps firms recruit new advisers, but he's been sharing loads of advice on Linkedin about how to make your firm be an attractive proposition too. We wanted to find out more about him, his company and recruitment best practices. Marcus Nanson helps firms recruit new advisers, but he's been sharing loads of advice on Linkedin about how to make your firm be an attractive proposition too. We wanted to find out more about him, his company and recruitment best practices. mortgage leads, marcus nanson, mortgage marketing, mortgage advisers, mortgage recruiment, financial services, lead generation, alex curtis, the lead engine false full 178 bca4669a-44c3-47da-9a5d-392bda0ae43f Thomas Honour - Business Superhero Series Mon, 13 Dec 2021 00:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Thomas Honour - Business Superhero Series The Lead Engine 00:49:22 Thomas Honour returns for the 4th time! to give us an update on his journey. You'll hear the prequels to this one in episodes 52, 55 and 91. Hear how Thomas used to get most of his business through social media but is now a lot more reliant on his website from being the number one firm in his area on Google maps. Thomas Honour returns for the 4th time! to give us an update on his journey. You'll hear the prequels to this one in episodes 52, 55 and 91. Hear how Thomas used to get most of his business through social media but is now a lot more reliant on his website from being the number one firm in his area on Google maps. thomas honour, mortgage leads, lead gen, financial services, lead generation, alex curtis, seo, the lead engine false full 177 abdc822e-1ce4-496d-9707-a82def04a9de Graham Wilson (Trackerhub) - Business Superhero Series Mon, 6 Dec 2021 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Graham Wilson (Trackerhub) - Business Superhero Series The Lead Engine 00:55:12 Graham Wilson from tracker hub returns to let us know the progress of his software that brings advisers, introducers and business together. Trackerhub is a unique fast-track portal for referrals and personal cases. We've only heard great things about it from our clients that use it. To learn more about Graham and Trackerhub then tune in! Graham Wilson from tracker hub returns to let us know the progress of his software that brings advisers, introducers and business together. Trackerhub is a unique fast-track portal for referrals and personal cases. We've only heard great things about it from our clients that use it. To learn more about Graham and Trackerhub then tune in! graham wilson, mortgage leads, trackerhub, financial services, lead generation, the lead engine false full 176 6ffebacd-55c2-4188-9ec1-29cf502e1b8a Richard Crow - Business Superhero Series Tue, 30 Nov 2021 09:19:03 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Richard Crow - Business Superhero Series The Lead Engine 00:45:26 What an absolute legend! From £50k in debt with mental health and drug addiction problems to growing brokerage and a financial transformation course. There's also a lot of chat about a stray cat that you won't want to miss. Richard Crow is an absolute character and we're delighted to introduce you to him. What an absolute legend! From £50k in debt with mental health and drug addiction problems to growing brokerage and a financial transformation course. There's also a lot of chat about a stray cat that you won't want to miss. Richard Crow is an absolute character and we're delighted to introduce you to him. paul mort, mortgage leads, financial services, richard crow, financial transformation, lead generation, mortgage broker false full 175 02230e00-43ef-4469-acef-c7336501e958 Pascal Fintoni - Business Superhero Series Do you have any cool gadgets? (Any software or something technical you can’t live without? Maybe something most people don’t know about why you could recommend?)

Flipboard https://flipboard.com/ the ultimate news and content curation website and mobile app

Quik by Go Pro https://gopro.com/en/us/shop/quik-app-video-photo-editor for fast and great looking video content

Audio Hijack https://rogueamoeba.com/audiohijack/ for recording and producing good audio content from your computer

Squoosh https://squoosh.app/  for resizing and compressing visuals quickly

CCMixter http://dig.ccmixter.org/ the free music discovery website for your next YouTube video or podcast

Linguee https://www.linguee.com/ my go-to language dictionary and online translator when I am stuck!
 

Are you a reader? Do you have a book that’s helped change your life that you could recommend?

The Alchemist by Paulo Coelho https://www.amazon.co.uk/Alchemist-Fable-About-Following-Dream/dp/0722532938

Losing My Virginity by Richard Branson https://www.amazon.co.uk/Losing-My-Virginity/dp/B002SPZA5A/

How I Made A Hundred Movies In Hollywood And Never Lost A Dime by Roger Corman https://www.amazon.co.uk/Made-Hundred-Movies-Hollywood-never/dp/0306808749


Pascal's Podcast & Video Series

Two Geeks And A Marketing Podcast

On YouTube https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA

On Captivate https://two-geeks-marketing-podcast.captivate.fm/

 

The Content Marketing Studio Video Series

https://pascalfintoni.com/video-blog/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 22 Nov 2021 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Do you have any cool gadgets? (Any software or something technical you can’t live without? Maybe something most people don’t know about why you could recommend?)

Flipboard https://flipboard.com/ the ultimate news and content curation website and mobile app

Quik by Go Pro https://gopro.com/en/us/shop/quik-app-video-photo-editor for fast and great looking video content

Audio Hijack https://rogueamoeba.com/audiohijack/ for recording and producing good audio content from your computer

Squoosh https://squoosh.app/  for resizing and compressing visuals quickly

CCMixter http://dig.ccmixter.org/ the free music discovery website for your next YouTube video or podcast

Linguee https://www.linguee.com/ my go-to language dictionary and online translator when I am stuck!
 

Are you a reader? Do you have a book that’s helped change your life that you could recommend?

The Alchemist by Paulo Coelho https://www.amazon.co.uk/Alchemist-Fable-About-Following-Dream/dp/0722532938

Losing My Virginity by Richard Branson https://www.amazon.co.uk/Losing-My-Virginity/dp/B002SPZA5A/

How I Made A Hundred Movies In Hollywood And Never Lost A Dime by Roger Corman https://www.amazon.co.uk/Made-Hundred-Movies-Hollywood-never/dp/0306808749


Pascal's Podcast & Video Series

Two Geeks And A Marketing Podcast

On YouTube https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA

On Captivate https://two-geeks-marketing-podcast.captivate.fm/

 

The Content Marketing Studio Video Series

https://pascalfintoni.com/video-blog/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Pascal Fintoni - Business Superhero Series The Lead Engine 00:56:33 Pascal Fintoni the visual storyteller extraordinaire sits down with Alex to share his superpower! A business development professional with over 25 years of practical experience in marketing and sales, Pascal has amassed unrivalled knowledge in online marketing. Over the past 15 years, Pascal has been providing coaching and mentoring services on all aspects of ‘generating enquiries via the Internet’ to public and private organisations. Previously the Chief Executive Officer at The Centre for eBusiness, Pascal now runs his own agency specialising in digital marketing training and content marketing services. Pascal Fintoni the visual storyteller extraordinaire sits down with Alex to share his superpower! A business development professional with over 25 years of practical experience in marketing and sales, Pascal has amassed unrivalled knowledge in online marketing. Over the past 15 years, Pascal has been providing coaching and mentoring services on all aspects of ‘generating enquiries via the Internet’ to public and private organisations. Previously the Chief Executive Officer at The Centre for eBusiness, Pascal now runs his own agency specialising in digital marketing training and content marketing services. false full 174 6e686e64-4c38-428f-b310-93f5490e5bbf Ian Hewett - Business Superhero Series Mon, 15 Nov 2021 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Ian Hewett - Business Superhero Series The Lead Engine 00:53:26 The bearded mortgage broker and amazing human! Hear from the man behind the best beard in financial services, we catch up with Ian Hewett as he launches his new mortgage brand. The bearded mortgage broker and amazing human! Hear from the man behind the best beard in financial services, we catch up with Ian Hewett as he launches his new mortgage brand. false full 173 78b1f9ce-f76e-40e5-996f-6ad17a6f1105 Claire Earwaker Dos Reis - Business Superhero Series See Claire's Will Writing website

Connect with Claire on Linkedin

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 8 Nov 2021 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ See Claire's Will Writing website

Connect with Claire on Linkedin

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Claire Earwaker Dos Reis - Business Superhero Series The Lead Engine 00:45:48 Claire Earwaker Dos Reis joins Alex to talk us through why she's so passionate about why wills are a sensible part of "Adulting" and not just for older people. We'll of course get to know Claire's super power and how that helps her make the world a better place. Claire Earwaker Dos Reis joins Alex to talk us through why she's so passionate about why wills are a sensible part of "Adulting" and not just for older people. We'll of course get to know Claire's super power and how that helps her make the world a better place. false full 172 683664b0-9240-4e64-9ae0-3c29bb9b8d04 Jamie Thompson - Business Superhero Series Jamie Thompson Mortgages

Here's the Stipend Mortgage page he mentions.

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 1 Nov 2021 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Jamie Thompson) https://theleadengine.co.uk/ Jamie Thompson Mortgages

Here's the Stipend Mortgage page he mentions.

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Jamie Thompson - Business Superhero Series Alex Curtis, Jamie Thompson 00:54:07 Only just over a year in business but has found his niche and gets the majority of his business through Google. Definitely wise well beyond his years with some cracking advice for all mortgage brokers. Look out for the great tip on leveraging lenders BDM's when researching any niches. Only just over a year in business but has found his niche and gets the majority of his business through Google. Definitely wise well beyond his years with some cracking advice for all mortgage brokers. Look out for the great tip on leveraging lenders BDM's when researching any niches. jamie thompson, mortgage leads, mortgage marketing, lead gen, financial services lead generation, lead generation, mortgage broker false full 171 3a1852b7-961a-4283-915c-025460225e2d Jonathan Needham - Business Superhero Series Mon, 25 Oct 2021 11:59:10 +0000 alex@theleadengine.co.uk (Alex Curtis, Jonathan Needham) https://theleadengine.co.uk/ Jonathan Needham - Business Superhero Series Alex Curtis, Jonathan Needham 00:46:49 Another legend who switched Primis for The Money Group Mr Jonathan Needham joins us as part of our Business Superhero Series. Jonathans talks candidly about mental health but we also discuss all the key parts required to build a successful brokerage. Having been there and done it for years he's a valuable source of advice for anyone wanting to grow their business in financial services. Another legend who switched Primis for The Money Group Mr Jonathan Needham joins us as part of our Business Superhero Series. Jonathans talks candidly about mental health but we also discuss all the key parts required to build a successful brokerage. Having been there and done it for years he's a valuable source of advice for anyone wanting to grow their business in financial services. primis, mortgage leads, mortgage marketing, the money group, financial services, jonathan needham, lead generation false full 170 ca8e8936-23bd-4df1-963a-baed3106ce9c Dave Corbett - Business Superhero Series Mon, 18 Oct 2021 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Dave Corbett) https://theleadengine.co.uk/ Dave Corbett - Business Superhero Series Alex Curtis, Dave Corbett 00:43:53 The man, the legend Dave Corbett joins to chat about his move to The Money Group and what he's been doing since we last chatted before lockdown! The man, the legend Dave Corbett joins to chat about his move to The Money Group and what he's been doing since we last chatted before lockdown! the money group, dave corbett false full 169 893b3e27-f09a-4fa2-99f0-c2b8037b9596 Rhys Schofield - Business Superhero Series Sun, 10 Oct 2021 23:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Rhys Schofield) https://theleadengine.co.uk/ Rhys Schofield - Business Superhero Series Alex Curtis, Rhys Schofield 01:01:10 Peak Mortgages is a relatively young business but they have a hefty number of Google reviews, an enviable social media presence and the coolest office in FS! Hear how Rhys has grown his brokerage and what's in store for the future. Peak Mortgages is a relatively young business but they have a hefty number of Google reviews, an enviable social media presence and the coolest office in FS! Hear how Rhys has grown his brokerage and what's in store for the future. mortgage leads, mortgage marketing, lead gen, peak mortgages, financial services, lead generation, alex curtis, rhys schofield false full 168 9c2133b9-0881-41e5-a4bb-822c8e9263bc Mark Robinson - Business Superhero Series Mon, 4 Oct 2021 08:08:48 +0000 alex@theleadengine.co.uk (Mark Robinson, Alex Curtis) https://theleadengine.co.uk/ Mark Robinson - Business Superhero Series Mark Robinson, Alex Curtis 00:44:34 Mark's business is just over a year old and it's moving at an incredible rate! He now has about 4 (we lost count) brands and websites. He's learnt SEO and some Google Ads to make sure not just he but new advises have a reliable source of leads. Let's catch up with Mark Robinson from Albion Mortgages, or is it Teacher Mortgages, no it's Willsmiths, or maybe Albion Life? Mark's business is just over a year old and it's moving at an incredible rate! He now has about 4 (we lost count) brands and websites. He's learnt SEO and some Google Ads to make sure not just he but new advises have a reliable source of leads. Let's catch up with Mark Robinson from Albion Mortgages, or is it Teacher Mortgages, no it's Willsmiths, or maybe Albion Life? mortgages, albion forest, mortgage leads, mark robinson, financial services, lead generation false full 167 015f4e50-1d00-46b2-aa32-f8cad2f44da5 Andy Storch - Business Superhero Series Mon, 27 Sep 2021 14:16:58 +0000 alex@theleadengine.co.uk (Alex Curtis, Andy Storch) https://theleadengine.co.uk/ Andy Storch - Business Superhero Series Alex Curtis, Andy Storch 00:45:44 Andy Storch is the author of Own Your Career, Own Your Life. We obviously chat about the book but we also dive into: Getting back into networking and live events CryptoCurrency & NFTS - Why did Andy spend $30k on a doodle of a lizard? Personal branding How to stop drifting through your career and start taking action! Andy Storch is the author of Own Your Career, Own Your Life. We obviously chat about the book but we also dive into: Getting back into networking and live events CryptoCurrency & NFTS - Why did Andy spend $30k on a doodle of a lizard? Personal branding How to stop drifting through your career and start taking action! personal development, own your life, own your career, andy storch false full 166 c20506ee-d3ca-45c8-8b07-cde10abc6269 Craig Skelton - Business Superhero Series Mon, 20 Sep 2021 05:00:00 +0000 alex@theleadengine.co.uk (Craig Skelton, Alex Curtis) https://theleadengine.co.uk/ Craig Skelton - Business Superhero Series Craig Skelton, Alex Curtis 00:57:04 Host of the Mortgage Broker Broadcast and the Mortgages, Money & More podcast Mr Craig Skelton joins us to talk about creating a positive company culture. We find what makes Craig tick, what he's up to and how he's grown (and growing) his financial advice brands. Host of the Mortgage Broker Broadcast and the Mortgages, Money & More podcast Mr Craig Skelton joins us to talk about creating a positive company culture. We find what makes Craig tick, what he's up to and how he's grown (and growing) his financial advice brands. cs retirement solutions, craig skelton, cs mortgage solutions, mortgage broker broadcast, mortgages money and more false full 165 eff81f34-dc54-4b35-853f-8b523e11e5ee Valerie Morris - Business Superhero Series Mon, 13 Sep 2021 05:00:00 +0000 alex@theleadengine.co.uk (Valerie Morris, Alex Curtis) https://theleadengine.co.uk/ Valerie Morris - Business Superhero Series Valerie Morris, Alex Curtis 01:01:32 Valerie Morris is the digital marketing superstar and author of "We're All Ears: How to increase your impact, influence, and success online in a noisy world". We find out what makes her tick and how she helps people like you. Valerie Morris is the digital marketing superstar and author of "We're All Ears: How to increase your impact, influence, and success online in a noisy world". We find out what makes her tick and how she helps people like you. we're all ears, valerie morris, lead generation for financial services, digital marketing, financial services marketing, marketing false full 164 f15bdd5c-ac56-4ee6-9e5d-214d5c155ba7 Lewis Shaw - Business Superhero Series Mon, 6 Sep 2021 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, lewis shaw) https://theleadengine.co.uk/ Lewis Shaw - Business Superhero Series Alex Curtis, lewis shaw 00:52:07 The bearded enigma and mortgage broker Lewis Shaw joins Alex on the business superhero series to talk about his own podcast on how he's been in the national press recently. The bearded enigma and mortgage broker Lewis Shaw joins Alex on the business superhero series to talk about his own podcast on how he's been in the national press recently. mortgage pr, shaw financial services, mortgage marketing, lewis shaw, pr, mortgage broker false full 163 47a63c12-10e7-460a-8368-d7266cfde9b0 Bob Gentle - Business Superhero Series Mon, 30 Aug 2021 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Bob Gentle) https://theleadengine.co.uk/ Bob Gentle - Business Superhero Series Alex Curtis, Bob Gentle 00:56:32 Digital Marketing Supremo and friend of the Show Mr Bob Gentle joins Alex for the business superhero series. You'll hear how Bob has changed the fortunes of the brands he works with, the importance of a personal brand and what it's like to work with Bob directly. Digital Marketing Supremo and friend of the Show Mr Bob Gentle joins Alex for the business superhero series. You'll hear how Bob has changed the fortunes of the brands he works with, the importance of a personal brand and what it's like to work with Bob directly. personal branding, bob gentle, personal brand, amplify, digital marketing false full 162 e4cd7fc5-268d-45e0-978c-9328585be043 Equity Release Leads Mon, 23 Aug 2021 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Equity Release Leads Alex Curtis, Tom Maplethorpe 00:43:14 An introduction to marketing your Equity Release business and generating more leads online. What are people searching for on Google? What's the size of the market? How many searches are there? What does the joe public think about Equity Release? How can you approach your marketing message so you don't attract any negativity? An introduction to marketing your Equity Release business and generating more leads online. What are people searching for on Google? What's the size of the market? How many searches are there? What does the joe public think about Equity Release? How can you approach your marketing message so you don't attract any negativity? lead gen, facebook ads for equity release, financial services, equity release marketing, lead generation, seo for equity release, ppc for equity release, equity release leads, marketing false full 161 a57a137d-d729-43bc-a3da-103a91f7bdae Bridging Finance Leads Mon, 16 Aug 2021 09:26:03 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Bridging Finance Leads Tom Maplethorpe, Alex Curtis 00:38:48 We talk through the size of the market, the different audience types, content ideas and what to look out for if you run some Google Ads. We talk through the size of the market, the different audience types, content ideas and what to look out for if you run some Google Ads. bridging leads, bridging finance leads, bridging loans, bridging loan leads, bridging finance false full 160 6f8be727-8b01-4f6e-94e9-00274cc43733 Pension Leads For more information on Pension Leads head to our website.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 9 Aug 2021 09:13:32 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ For more information on Pension Leads head to our website.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Pension Leads Tom Maplethorpe, Alex Curtis 00:41:56 We discuss the size of the market and the opportunities to generate pension leads via your website. Do people search for pensions advice online? Can you get in front of them? And what are the pitfalls? We discuss the size of the market and the opportunities to generate pension leads via your website. Do people search for pensions advice online? Can you get in front of them? And what are the pitfalls? lead gen, pension leads, lead generation false full 159 d266e43c-af58-492b-949e-1492eea837ac A New Hope - Joseph Bojang - Business Superhero Learn more about Joseph: https://www.josephbojang.com/about/

Joseph's socials:  

YouTube 

Instagram

And more episodes from the Advisers Assemble Podcast

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 2 Aug 2021 05:00:00 +0000 alex@theleadengine.co.uk (Joseph Bojang, Alex Curtis) https://theleadengine.co.uk/ Learn more about Joseph: https://www.josephbojang.com/about/

Joseph's socials:  

YouTube 

Instagram

And more episodes from the Advisers Assemble Podcast

 

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> A New Hope - Joseph Bojang - Business Superhero Joseph Bojang, Alex Curtis 01:00:14 Joseph Bojang is a big deal in the marketing and lead gen world (he manages 7 figure marketing budgets!) but he's joined us to talk about Hope Theory. What is it? How does it help people reach their personal and business goals? And where did he learn about it? We find out Joseph's Superpower, his kryptonite and the guides who have helped him get where he is today. Joseph Bojang is a big deal in the marketing and lead gen world (he manages 7 figure marketing budgets!) but he's joined us to talk about Hope Theory. What is it? How does it help people reach their personal and business goals? And where did he learn about it? We find out Joseph's Superpower, his kryptonite and the guides who have helped him get where he is today. hope theory, will power, joseph bojang, goal setting, motivation false full 158 fd541907-5699-44b1-811c-23f6bd6fbabe Why Is Tom Getting Pizza Ads On Instagram 100 Miles Away From Home? We discuss the changes in Social Media Advertising.

The Apple privacy restrictions in Apps.

An experiment on Facebook & Instagram comparing the privacy tracking.

We also talk about the FCA authorisation to advertise in Google.

What budgets do you need for Facebook advertising?

More info about Financial Services PPC

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 27 Jul 2021 06:09:31 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ We discuss the changes in Social Media Advertising.

The Apple privacy restrictions in Apps.

An experiment on Facebook & Instagram comparing the privacy tracking.

We also talk about the FCA authorisation to advertise in Google.

What budgets do you need for Facebook advertising?

More info about Financial Services PPC

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Why Is Tom Getting Pizza Ads On Instagram 100 Miles Away From Home? Tom Maplethorpe, Alex Curtis 00:45:49 How has Apple's privacy restrictions affected advertising in Facebook & Instagram? How has Apple's privacy restrictions affected advertising in Facebook & Instagram? facebook ads, instagram ads, lead gen, financial services ppc, financial services, lead engine, lead generation, pay per click, ppc, apple privacy false full 157 3c6cdbfb-50de-4ed0-bafa-8e2ce429f1e4 Google Display (Banner) Ads FAQs Mon, 19 Jul 2021 05:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Google Display (Banner) Ads FAQs Tom Maplethorpe, Alex Curtis 00:33:31 We answer your questions on Google Display ads so you can get a much better understanding of what is possible. What is the display network? Do you have to make the banners? Can you do animated banners? Who sees the ads? How much do they cost? Are they good for lead gen? Search & Display combined, is that good? We answer your questions on Google Display ads so you can get a much better understanding of what is possible. What is the display network? Do you have to make the banners? Can you do animated banners? Who sees the ads? How much do they cost? Are they good for lead gen? Search & Display combined, is that good? banner ads, mortgage leads, bridging leads, lead gen, financial services, google display, pension leads, lead generation, pay per click, google ads, ppc, equity release leads false full 156 e61f4f8c-1086-4066-994e-783defeb9720 Google Search Ads FAQs Mon, 12 Jul 2021 05:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Google Search Ads FAQs Tom Maplethorpe, Alex Curtis 00:44:26 We answer your questions on Google Search Pay Per Click ads so you can get a much better understanding of what is possible. Why and when would you use Google Ads? How much do they cost and when do you pay? What affects the price? Do people click the ads? Should you run ads on your brand name? What can you have on your ad? We answer your questions on Google Search Pay Per Click ads so you can get a much better understanding of what is possible. Why and when would you use Google Ads? How much do they cost and when do you pay? What affects the price? Do people click the ads? Should you run ads on your brand name? What can you have on your ad? mortgage leads, bridging leads, financial services, pension leads, lead generation, pay per click, google ads, ppc, equity release leads false full 155 0d9fac8d-e9f1-4a03-8960-99cbbc897ffc 9 Ways To Generate Mortgage Leads - Part 2 (5-9) Mon, 5 Jul 2021 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ 9 Ways To Generate Mortgage Leads - Part 2 (5-9) The Lead Engine 00:49:15 We run through 9 ways that you can generate mortgage leads with digital marketing. In part 2 we discuss email marketing, Facebook Ads, creating your own audiences and generating more leads from your existing website visitors. We run through 9 ways that you can generate mortgage leads with digital marketing. In part 2 we discuss email marketing, Facebook Ads, creating your own audiences and generating more leads from your existing website visitors. false full 154 40208d41-6c92-4cf5-ba0d-3d886069ea19 9 Ways To Generate Mortgage Leads - Part 1 (The Top 4) We run through 9 ways that you can generate mortgage leads with digital marketing. In part 1 we discuss why creating content is so important, Google Maps and Google Ads.
 

1) Creating content  for people who need advice

2) Get featured on Google Maps for people who want a local adviser.

3) Google Ads - local broker campaign.

4) Google Ads for mortgage products/types.

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 28 Jun 2021 11:36:28 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ We run through 9 ways that you can generate mortgage leads with digital marketing. In part 1 we discuss why creating content is so important, Google Maps and Google Ads.
 

1) Creating content  for people who need advice

2) Get featured on Google Maps for people who want a local adviser.

3) Google Ads - local broker campaign.

4) Google Ads for mortgage products/types.

 

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> 9 Ways To Generate Mortgage Leads - Part 1 (The Top 4) Tom Maplethorpe, Alex Curtis 00:41:11 Mortgage Brokers Assemble! In the first of a two-part series on the 9 ways you can generate mortgage leads. Mortgage Brokers Assemble! In the first of a two-part series on the 9 ways you can generate mortgage leads. mortgage leads, mortgage leads uk, lead gen, adviser leads, financial services, lead generation false full 153 99014e26-b20b-4f36-8fdc-43efb21b88a9 Mortgage Broker Associate Partner Model - The Mortgage Store Mon, 21 Jun 2021 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Mortgage Broker Associate Partner Model - The Mortgage Store The Lead Engine 00:25:56 Imagine launching your new business with over 1400 five star reviews on Trustpilot and your branding, website and systems already sorted for you! Being able to run your own firm but with the right support around you too. Sounds too good to be true? That's why we have spoken to a franchisee (Paul Mclean - TMS Bristol) and also Mark Deane from The Mortgage Store. Imagine launching your new business with over 1400 five star reviews on Trustpilot and your branding, website and systems already sorted for you! Being able to run your own firm but with the right support around you too. Sounds too good to be true? That's why we have spoken to a franchisee (Paul Mclean - TMS Bristol) and also Mark Deane from The Mortgage Store. false full 152 937c993e-f575-4ab1-af08-726d4eedeac2 What Is Unique About Marketing For Financial Services? Mon, 14 Jun 2021 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ What Is Unique About Marketing For Financial Services? Alex Curtis, Tom Maplethorpe 00:41:51 There a lot of marketing "experts" and most of them give very similar advice with a broad brush. But convincing someone to call you to discuss their finances is very different to buying a pair of trainers from sports direct right? So shouldn't we have a different strategy when marketing financial services? We think so, and we discuss why and how it's unique in this episode. Giving you some ideas to think a bit differently to Joe Bloggs the marketing expert who insists you need to write an eBook lead magnet. There a lot of marketing "experts" and most of them give very similar advice with a broad brush. But convincing someone to call you to discuss their finances is very different to buying a pair of trainers from sports direct right? So shouldn't we have a different strategy when marketing financial services? We think so, and we discuss why and how it's unique in this episode. Giving you some ideas to think a bit differently to Joe Bloggs the marketing expert who insists you need to write an eBook lead magnet. mortgage leads, protection leads, lead gen, fs marketing, financial services, pension leads, lead generation for financial services, lead generation, equity release leads false full 151 abfae4cb-af69-4ad2-b761-fee9a49745a9 Your SEO Questions Answered Mon, 7 Jun 2021 06:40:07 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Your SEO Questions Answered Alex Curtis, Tom Maplethorpe 00:43:00 We answer your SEO questions like: Should I use pages or posts? Should I make specific pages for "Keywords"? What is better SEO or PPC? Are Meta tags important? What are backlinks? And how do you get more? We answer your SEO questions like: Should I use pages or posts? Should I make specific pages for "Keywords"? What is better SEO or PPC? Are Meta tags important? What are backlinks? And how do you get more? google, mortgage leads, bridging leads, search engine optimisation, lead gen, common seo questions, seo faq, financial services, seo questions, pension leads, lead generation, seo, seo vs ppc false full 150 90436cb8-a976-440b-9e53-398ea914a09c Batman Vs Superwoman - The Protection Parent - Karla Edwards Tue, 1 Jun 2021 08:04:57 +0000 alex@theleadengine.co.uk (Alex Curtis, Karla Edwards) https://theleadengine.co.uk/ Batman Vs Superwoman - The Protection Parent - Karla Edwards Alex Curtis, Karla Edwards 00:39:33 You may have seen Karla Edwards on Linkedin with some incredibly entertaining videos originally designed for TicToc. For the last 6 months, Karla has hosted the "Money Making Mothers" Podcast to help inspire women in and out of financial services that you can have an amazing career around your children. If you're struggling to pluck up the courage to post a video or do something a little bit different then I'm sure you'll be inspired by Karla's journey. You may have seen Karla Edwards on Linkedin with some incredibly entertaining videos originally designed for TicToc. For the last 6 months, Karla has hosted the "Money Making Mothers" Podcast to help inspire women in and out of financial services that you can have an amazing career around your children. If you're struggling to pluck up the courage to post a video or do something a little bit different then I'm sure you'll be inspired by Karla's journey. protection leads, financial services, karla edwards, lead generation, alex curtis, life insurance false full 149 444f9101-022f-4dbc-b0a7-da04df7798ac Bring Your Story To Life - Rosalia Lazarra Mon, 24 May 2021 05:00:00 +0000 alex@theleadengine.co.uk (facebook, lead gen, social media, Rosalia Lazarra, lead generation, linkedin, mortgage broker, content hive, financial services, social for brokers) https://theleadengine.co.uk/ Bring Your Story To Life - Rosalia Lazarra facebook, lead gen, social media, Rosalia Lazarra, lead generation, linkedin, mortgage broker, content hive, financial services, social for brokers 00:41:07 Rosalia brings adviser's stories to life on Social Media. With a background in financial services and a strong, unique and entertaining social media presence herself Rosalia is one of the industries go-to personalities for online coaching. She is definitely someone you'll want to hear from if you're looking to up your game on social. Rosalia brings adviser's stories to life on Social Media. With a background in financial services and a strong, unique and entertaining social media presence herself Rosalia is one of the industries go-to personalities for online coaching. She is definitely someone you'll want to hear from if you're looking to up your game on social. false full 148 4595896c-9054-4805-acf4-307ef0c47f56 Recruitment & Business Development - Mike O'Brien - OB1 Financial Mon, 17 May 2021 06:11:56 +0000 alex@theleadengine.co.uk (Alex Curtis, Mike O'Brien) https://theleadengine.co.uk/ Recruitment & Business Development - Mike O'Brien - OB1 Financial Alex Curtis, Mike O'Brien 00:38:48 Mike is the guy firms speak to if they need to find an awesome new adviser and/or they're thinking of going DA. OB1 Financial work with mortgage brokers from the day they step off their Cemap course right through to growing their own successful brokerages. They’ll help you find your first role in the industry, then support you while you grow and develop your career to the next level. They provide business development services to assist you in creating the best possible foundation to build your business from. Connections with industry-leading firms, they can ensure you’re talking with the best systems and product providers, clubs and companies essential to creating the best business possible from day 1. Whether you’re looking for a network to call home or have decided to go directly authorised as the best route for your business, they can support you in making your business the success you hope it to be. Mike is the guy firms speak to if they need to find an awesome new adviser and/or they're thinking of going DA. OB1 Financial work with mortgage brokers from the day they step off their Cemap course right through to growing their own successful brokerages. They’ll help you find your first role in the industry, then support you while you grow and develop your career to the next level. They provide business development services to assist you in creating the best possible foundation to build your business from. Connections with industry-leading firms, they can ensure you’re talking with the best systems and product providers, clubs and companies essential to creating the best business possible from day 1. Whether you’re looking for a network to call home or have decided to go directly authorised as the best route for your business, they can support you in making your business the success you hope it to be. mike o'brien, da, directly authorised, recruitment, lead generation, ob1 financial, mortgage broker false full 147 26d3d6d6-3472-44a4-8a6e-fc2a6991d36c My Brand, My Way - Craig Skelton Mon, 10 May 2021 06:34:15 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ My Brand, My Way - Craig Skelton The Lead Engine 00:37:32 Host of "Mortgages, Money & More" and the "Mortgage Broker Broadcast" podcast (Which launched since we recorded!). Craig Skelton founder of CS Mortgage Solutions and CS Retirement Solutions joins us this week to discuss "My Brand, My Way". There are quite a few options for Advisers who want to set up their own brand, you could go DA, be an AR, use a franchise model, join a network (almost endless!). My Brand, My Way is a great opportunity to have your own thing but with a load of support too. Tune in to find out more. Host of "Mortgages, Money & More" and the "Mortgage Broker Broadcast" podcast (Which launched since we recorded!). Craig Skelton founder of CS Mortgage Solutions and CS Retirement Solutions joins us this week to discuss "My Brand, My Way". There are quite a few options for Advisers who want to set up their own brand, you could go DA, be an AR, use a franchise model, join a network (almost endless!). My Brand, My Way is a great opportunity to have your own thing but with a load of support too. Tune in to find out more. false full 146 ad7c5c0f-6ab1-4078-ba06-a5c03b996392 Digital Marketing KPI's - Part 3 - Website Analytics Mon, 3 May 2021 09:18:12 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Digital Marketing KPI's - Part 3 - Website Analytics Alex Curtis, Tom Maplethorpe 00:40:07 Where advisers can look in Google Analytics to see if there are any problems with their website that's stopping people from enquiring. We look at "on-site" metrics using Google Analytics (GA) so you can quickly see if your website is being engaged with. How many people visit your website from different channels (social, search etc.) and how do they interact, how long do they spend on the site and how many convert to enquiry. After this episode, you'll be able to take a quick look at GA to see if you need to make any changes to your website that will increase the number of enquiries from the visitors you currently get. Where advisers can look in Google Analytics to see if there are any problems with their website that's stopping people from enquiring. We look at "on-site" metrics using Google Analytics (GA) so you can quickly see if your website is being engaged with. How many people visit your website from different channels (social, search etc.) and how do they interact, how long do they spend on the site and how many convert to enquiry. After this episode, you'll be able to take a quick look at GA to see if you need to make any changes to your website that will increase the number of enquiries from the visitors you currently get. website, mortgage leads, lead gen, google analytics, web leads, financial services, leads, conversion rate optimisation, cro false full 145 3d174fb4-0be4-4165-af83-2b1dbee1ae95 Digital Marketing KPI's - Part 2 - SEO Mon, 26 Apr 2021 08:51:23 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Digital Marketing KPI's - Part 2 - SEO Tom Maplethorpe, Alex Curtis 00:36:50 What advisers can look at to see if their website is climbing the Google rankings, so they can work on getting more free traffic and quality leads. We look at SEO KPI's mainly within Google Search Console so you can quickly and easily see how your website is performing on Google. How many times has one of you pages been visible on a Google search and how many clicks have you had? What search terms are you ranking for? At the end of the episode, you should be able to see where you need to improve when it comes to SEO. What advisers can look at to see if their website is climbing the Google rankings, so they can work on getting more free traffic and quality leads. We look at SEO KPI's mainly within Google Search Console so you can quickly and easily see how your website is performing on Google. How many times has one of you pages been visible on a Google search and how many clicks have you had? What search terms are you ranking for? At the end of the episode, you should be able to see where you need to improve when it comes to SEO. google, mortgage leads, lead gen, financial services, google search console, lead generation, seo, the lead engine false full 144 e8c3a79f-6b92-4f59-85f1-9586de2c839d Digital Marketing KPI's - Part 1 - Google Ads Mon, 19 Apr 2021 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Digital Marketing KPI's - Part 1 - Google Ads Alex Curtis, Tom Maplethorpe 00:43:27 What advisers can look at to fix their Google Ads if they aren't performing well so they can generate more enquiries for their budget. We talk through the KPI's (Key Performance Indicators) that we look at when running Google Ads because unfortunately, you can't just create a cookie-cutter campaign. At the end of this episode, you'll be able to check your Google Ads campaign to see whether it's the ad, the keyword, the bids or the website that's not performing. What advisers can look at to fix their Google Ads if they aren't performing well so they can generate more enquiries for their budget. We talk through the KPI's (Key Performance Indicators) that we look at when running Google Ads because unfortunately, you can't just create a cookie-cutter campaign. At the end of this episode, you'll be able to check your Google Ads campaign to see whether it's the ad, the keyword, the bids or the website that's not performing. mortgage leads, lead gen, ifa leads, financial services, kpi, lead generation, google ads, equity release leads false full 143 b09695f3-4b73-428c-a7be-94080b82294d Making The Most Of Instagram - Lauren V Davis Mon, 12 Apr 2021 05:00:00 +0000 alex@theleadengine.co.uk (Lauren V Davis, Alex Curtis) https://theleadengine.co.uk/ Making The Most Of Instagram - Lauren V Davis Lauren V Davis, Alex Curtis 00:39:03 Lauren V Davis dropped an excellent talk at our virtual conference back in March 2020 and she's back to share more about Instagram. Instagram is a great place to let people see the real you and help them buy into you as a person. Tune in to Lauren let us know the things that we can do to make the most of it and download her free guide with 100+ social media prompts: https://bit.ly/ldc100promptsforsm And make sure you connect with Lauren on Instagram: https://www.instagram.com/ldaviscreative/ Plus here's the link to her amazing Facebook group: https://www.facebook.com/groups/understandsocialmedia/ Lauren V Davis dropped an excellent talk at our virtual conference back in March 2020 and she's back to share more about Instagram. Instagram is a great place to let people see the real you and help them buy into you as a person. Tune in to Lauren let us know the things that we can do to make the most of it and download her free guide with 100+ social media prompts: https://bit.ly/ldc100promptsforsm And make sure you connect with Lauren on Instagram: https://www.instagram.com/ldaviscreative/ Plus here's the link to her amazing Facebook group: https://www.facebook.com/groups/understandsocialmedia/ mortgage leads, lead gen, social media, financial services, lead generation, instagram false full 142 99f7b88e-89a7-4b74-9fcd-a52e35a2bfc4 Reviews! Which Platform And When To Ask Mon, 5 Apr 2021 05:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Reviews! Which Platform And When To Ask Tom Maplethorpe, Alex Curtis 00:34:32 Google, Facebook, Trustpilot, Feefo, Reviews.io, Vouched For ... the list goes on! It's no surprise we're often asked which is the best reviews platform. There's also some debate on when's the best time to ask for a review. As usual, the answer is "It depends..." So listen in as we deep dive on all things reviews. Google, Facebook, Trustpilot, Feefo, Reviews.io, Vouched For ... the list goes on! It's no surprise we're often asked which is the best reviews platform. There's also some debate on when's the best time to ask for a review. As usual, the answer is "It depends..." So listen in as we deep dive on all things reviews. reviews, reviews.io, feefo, customer reviews, google reviews, vouchedfor, trustpilot false full 141 a6507bf8-751d-4dda-a324-3d15b5cff20d Streamlining your Content Creation - Amanda Brown Mon, 29 Mar 2021 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Streamlining your Content Creation - Amanda Brown The Lead Engine 00:41:43 Content is much easier to create when you follow some structure. We all know how important great content is, but it's so time-consuming at the best of times. And we don't want to spend a load of time creating something that isn't going to have any impact. So after randomly meeting on Clubhouse and an entertaining chat we found that Amanda Brown could really help us all solve this problem. So tune in and check outh her awesome blog post about streamlining your content: https://www.alterra-consulting.co.uk/2021/03/streamlining-your-content-creation/ Connect with Amanda on Linkedin: https://www.linkedin.com/in/amandajanebrown/ Check out Amanda's website: http://www.alterra-consulting.co.uk/ Content is much easier to create when you follow some structure. We all know how important great content is, but it's so time-consuming at the best of times. And we don't want to spend a load of time creating something that isn't going to have any impact. So after randomly meeting on Clubhouse and an entertaining chat we found that Amanda Brown could really help us all solve this problem. So tune in and check outh her awesome blog post about streamlining your content: https://www.alterra-consulting.co.uk/2021/03/streamlining-your-content-creation/ Connect with Amanda on Linkedin: https://www.linkedin.com/in/amandajanebrown/ Check out Amanda's website: http://www.alterra-consulting.co.uk/ false full 140 7cf8cc28-324f-4555-9443-170816f2814b Complex Let Packaging - Market Harborough Building Society Mon, 22 Mar 2021 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Complex Let Packaging - Market Harborough Building Society The Lead Engine 00:19:06 In the final part of the complex let series Alex sits down with Tina Long and Anna Asbury from Market Harborough Building Society. In this episode you'll hear: What is meant by complex let in the market? And what does it mean to MHBS? What is the availability of mortgages like for complex let? What types of complex income types could this include? What’s different about the MHBS approach that allows them to consider complex let cases? More info on complex let relating to older borrowers. Which areas of complex lending are MHSB seeing most often in 2021? Does a more complex case automatically mean increased packaging requirements? What additional documents might the broker need to provide? At which stage will brokers know what documentation is needed? In the final part of the complex let series Alex sits down with Tina Long and Anna Asbury from Market Harborough Building Society. In this episode you'll hear: What is meant by complex let in the market? And what does it mean to MHBS? What is the availability of mortgages like for complex let? What types of complex income types could this include? What’s different about the MHBS approach that allows them to consider complex let cases? More info on complex let relating to older borrowers. Which areas of complex lending are MHSB seeing most often in 2021? Does a more complex case automatically mean increased packaging requirements? What additional documents might the broker need to provide? At which stage will brokers know what documentation is needed? false full 139 90bca947-570b-4f26-a0be-1893c19c9e40 Complex Let Marketing Opportunity Mon, 15 Mar 2021 00:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Complex Let Marketing Opportunity Tom Maplethorpe, Alex Curtis 00:38:27 In this week’s podcast episode we discuss the opportunities on Google when it comes to complex let cases. You’ll hear the number of Google searches for: Listed properties Multi-unit properties Foreign currency First-time landlords Holiday lets Older borrowers We’ll also share as much advice, hints and tips as possible if you’re planning on attracting more complex let cases. In this week’s podcast episode we discuss the opportunities on Google when it comes to complex let cases. You’ll hear the number of Google searches for: Listed properties Multi-unit properties Foreign currency First-time landlords Holiday lets Older borrowers We’ll also share as much advice, hints and tips as possible if you’re planning on attracting more complex let cases. complex let, mortgage marketing, lead gen, financial services, lead generation, buy to let, mortgage seo false full 138 e08544c3-e219-447b-b076-0a1986ecc74b Are People Looking For Financial Advice On Their Mobile, Desktop, Tablet or Smart Speaker? Mon, 8 Mar 2021 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Are People Looking For Financial Advice On Their Mobile, Desktop, Tablet or Smart Speaker? The Lead Engine 00:27:04 Tom & Alex delve through some stats when it comes to Google searches on mobile phones. Is the mobile search market still growing? Do people still search on desktops and tablets too? Are people using smart speakers like Alexa to search? Can consumers actually use their mobiles more than they do now and is the use of tablets declining? Tom & Alex delve through some stats when it comes to Google searches on mobile phones. Is the mobile search market still growing? Do people still search on desktops and tablets too? Are people using smart speakers like Alexa to search? Can consumers actually use their mobiles more than they do now and is the use of tablets declining? false full 137 d9862905-7c99-48a8-b0b7-d0aadf87bcb8 Tik Tok & Clubhouse - Ash Borland Mon, 1 Mar 2021 07:34:37 +0000 alex@theleadengine.co.uk (Ash Borland, Alex Curtis) https://theleadengine.co.uk/ Tik Tok & Clubhouse - Ash Borland Ash Borland, Alex Curtis 00:39:23 Friend of the show Ash Borland joins us this time to chat through his experiences with Tik Tok and Clubhouse. We'll of course share some top tips for both platforms and whether you should adopt them as part of your marketing plans. Friend of the show Ash Borland joins us this time to chat through his experiences with Tik Tok and Clubhouse. We'll of course share some top tips for both platforms and whether you should adopt them as part of your marketing plans. clubhouse, lead gen, social media, lead generation for financial services, lead generation, tik tok false full 136 daa128a2-d379-4e4a-a03f-35a12f978ba2 Most Important Pages On Your Website Mon, 22 Feb 2021 08:28:54 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Most Important Pages On Your Website Tom Maplethorpe, Alex Curtis 00:30:34 Is the homepage of a website a front door? A shop window? The cover of a book? Is it even that important? If the homepage is not the cover of a book then which pages are the most important? Is the homepage of a website a front door? A shop window? The cover of a book? Is it even that important? If the homepage is not the cover of a book then which pages are the most important? web design, lead gen, web pages, web site, financial services, lead engine, lead generation, alex curtis false full 135 a84ca03f-0b6c-4538-952a-1537e378e7d7 Missed Inbound Opportunities? Phone Tracking Mon, 15 Feb 2021 06:00:00 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Missed Inbound Opportunities? Phone Tracking Tom Maplethorpe, Alex Curtis 00:26:36 We use phone tracking to see how many inbound enquiries our clients get from Google Ads. It makes our reporting more accurate and easier for us to make decisions on what's working. It also brings a whole host of other benefits which we talk through for you. We use phone tracking to see how many inbound enquiries our clients get from Google Ads. It makes our reporting more accurate and easier for us to make decisions on what's working. It also brings a whole host of other benefits which we talk through for you. mortgage leads, call tracking, lead gen, phone tracking, phone wagon, financial services, lead generation, google ads false full 134 64cf9a6d-e89f-4e5a-9aa3-32c9544c50b6 How Important Are Brand Guidelines - Caz Cusumano Mon, 8 Feb 2021 08:00:00 +0000 alex@theleadengine.co.uk (Caz Cusumano, Alex Curtis) https://theleadengine.co.uk/ How Important Are Brand Guidelines - Caz Cusumano Caz Cusumano, Alex Curtis 00:38:00 Caz is one of (if not actually) the best designer I have ever worked with. He's worked with some huge brands and some local businesses too. We discuss what brand guidelines are, why you need them and what they should include. Caz is one of (if not actually) the best designer I have ever worked with. He's worked with some huge brands and some local businesses too. We discuss what brand guidelines are, why you need them and what they should include. lead gen, brand guidelines, financial services, lead generation, design, brand design false full 133 b001e09c-80fa-499f-9ae2-46ac727bc5fd An SEO Journey With Jamie Thompson & Mark Robinson Mon, 1 Feb 2021 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Mark Robinson, Jamie Thompson) https://theleadengine.co.uk/ An SEO Journey With Jamie Thompson & Mark Robinson Alex Curtis, Mark Robinson, Jamie Thompson 00:37:10 Mark and Jamie launched their businesses in the 2020 lockdown and are now getting mortgage leads via Google. Some from ads and some organically from Google using SEO (Search Engine Optimisation). This is their journey from a brand new website to ranking on page 1 of Google. How it works and what they've learned. Mark and Jamie launched their businesses in the 2020 lockdown and are now getting mortgage leads via Google. Some from ads and some organically from Google using SEO (Search Engine Optimisation). This is their journey from a brand new website to ranking on page 1 of Google. How it works and what they've learned. mortgage leads, search engine optimisation, lead gen, financial services, leads, lead generation, seo false full 132 e1d6a493-db9c-4993-8c42-04bead890bd0 Getting A Great Deal When Selling Your Firm - Martin Lightbowne Mon, 25 Jan 2021 09:44:39 +0000 alex@theleadengine.co.uk (Alex Curtis, Martin Lightbowne) https://theleadengine.co.uk/ Getting A Great Deal When Selling Your Firm - Martin Lightbowne Alex Curtis, Martin Lightbowne 00:36:35 Martin Lightbowne is looking to acquire more mortgage and accountancy businesses. It was a great opportunity to discuss why? How is this good for him and the seller? Martin also explains how he's generating life leads on Facebook and quite a bit of detail on how his brands have grown over the last few years. Martin Lightbowne is looking to acquire more mortgage and accountancy businesses. It was a great opportunity to discuss why? How is this good for him and the seller? Martin also explains how he's generating life leads on Facebook and quite a bit of detail on how his brands have grown over the last few years. on point financial, buying business, financial services, martin lightbowne, selling business false full 131 1548adbd-b0cb-4813-bc58-87ef0fe8ea5e Life Insurance Leads Mon, 18 Jan 2021 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Life Insurance Leads Alex Curtis, Tom Maplethorpe 00:26:42 The numbers behind life insurance lead generation. We discuss the size of the audience online in terms of search volumes on Google and the Facebook audience too. Do people just expect to get a quote online or do they want to chat with someone? The numbers behind life insurance lead generation. We discuss the size of the audience online in terms of search volumes on Google and the Facebook audience too. Do people just expect to get a quote online or do they want to chat with someone? life leads, lead gen, life insurance leads, financial services, life insurance false full 130 fcfd2aec-b02d-420a-af52-b8943d557773 Should I Run Google Ads On My Brand Name? Mon, 11 Jan 2021 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Should I Run Google Ads On My Brand Name? Alex Curtis, Tom Maplethorpe 00:19:39 You may have spotted competitors using Google Ads when someone searches for your business. You can't stop them, but you could run ads yourself. Is it worth it though? You may have spotted competitors using Google Ads when someone searches for your business. You can't stop them, but you could run ads yourself. Is it worth it though? mortgage leads, advisers assemble, lead gen, financial services, leads, adwords, google ads, ppc false full 129 6be525c0-a7d8-40ce-8577-c9396ee8c74d Do People Actually Click On The Ads? Mon, 4 Jan 2021 08:29:50 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Maplethorpe) https://theleadengine.co.uk/ Do People Actually Click On The Ads? Alex Curtis, Tom Maplethorpe 00:15:13 How much traffic will you get from running Google Ads? How does that compare to being in position 1 organically on Google? How much traffic will you get from running Google Ads? How does that compare to being in position 1 organically on Google? ads, advisers assemble, financial services, lead generation, adwords, alex curtis, google ads, the lead engine false full 128 6510b9db-8b54-4028-933a-36c11b12d974 YouTube Shorts - Luke Sherran Mon, 21 Dec 2020 06:00:00 +0000 alex@theleadengine.co.uk (luke sherran, alex curtis) https://theleadengine.co.uk/ YouTube Shorts - Luke Sherran luke sherran, alex curtis 00:31:23 Is now a good time to jump on YouTube's short-form portrait content? Luke Sherran is the owner/founder of a marketing agency called Falkon Digital and he's been experimenting with the format. Is now a good time to jump on YouTube's short-form portrait content? Luke Sherran is the owner/founder of a marketing agency called Falkon Digital and he's been experimenting with the format. youtube, mortgage leads, luke sherran, advisers assemble, financial services, alex curtis, video marketing false full 127 5cfc8d99-7404-40ef-804a-18fa69370b92 Just Because They Are A High Performing Business Doesn't Mean Their Website Is Good - Inbetweenysode Fri, 18 Dec 2020 12:24:43 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Just Because They Are A High Performing Business Doesn't Mean Their Website Is Good - Inbetweenysode Alex Curtis 00:04:11 Just because a firm is the highest performing in your network it doesn't mean they are getting loads of leads through their website! Just because a firm is the highest performing in your network it doesn't mean they are getting loads of leads through their website! mortgage leads, advisers assemble, lead gen, financial services, lead generation false full 126 cfac635c-051d-4203-ae6a-f27d6642fd3f Productivity Tools (The Paperless Movement) - Tom Solid Mon, 14 Dec 2020 06:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Productivity Tools (The Paperless Movement) - Tom Solid The Lead Engine 00:29:17 Tom Solid from the paperless movement (A massive YouTube Channel) talks through productivity tools. He loves paper and doesn't want to waste it or waste time typing up notes or trying to find them. Tom Solid from the paperless movement (A massive YouTube Channel) talks through productivity tools. He loves paper and doesn't want to waste it or waste time typing up notes or trying to find them. false full 125 14280e28-3799-4763-995c-b4c501024d4a Should I Give A Preferred Method Of Contact On My Website Forms? Inbetweenysode Fri, 11 Dec 2020 08:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Should I Give A Preferred Method Of Contact On My Website Forms? Inbetweenysode Alex Curtis 00:03:34 Should I ask people to choose how I should contact them (if I don't have to?) Should I ask people to choose how I should contact them (if I don't have to?) website, web form, advisers assemble, lead gen, lead generation, alex curtis, the lead engine false full 124 859c4c4a-3a16-4cbb-bf2b-c3039e0e5df3 Could An Online Course Work For Financial Services? Dan Netting Mon, 7 Dec 2020 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Dan Netting) https://theleadengine.co.uk/ Could An Online Course Work For Financial Services? Dan Netting Alex Curtis, Dan Netting 00:38:48 If you can add value by educating people, helping them solve a problem they may be more likely to use your service. Joe public doesn't really know about mortgages, pensions, investments and protection. There's a lot of education required! Dan talks us through his learning framework to make it a little bit easier for us rather than having a scattergun approach. If you can add value by educating people, helping them solve a problem they may be more likely to use your service. Joe public doesn't really know about mortgages, pensions, investments and protection. There's a lot of education required! Dan talks us through his learning framework to make it a little bit easier for us rather than having a scattergun approach. mortgage leads, mortgage marketing, dan netting, lead gen, financial services, marketing false full 123 6d15f655-66f7-4c82-9e37-f7adabbb3a3d Should I have a separate website for wealth management, or retirement planning etc? - Inbetweenysode Fri, 4 Dec 2020 08:00:00 +0000 alex@theleadengine.co.uk (alex curtis) https://theleadengine.co.uk/ Should I have a separate website for wealth management, or retirement planning etc? - Inbetweenysode alex curtis 00:04:26 If I do mortgages, wealth, equity release and protection should I have a website for each or just one site? If I do mortgages, wealth, equity release and protection should I have a website for each or just one site? website, advisers assemble, domain, alex curtis false full 122 cbf3e198-f304-473a-8bc3-3526d122c4fb Should I Create A Community Online? - Diana Tower Mon, 30 Nov 2020 08:00:00 +0000 alex@theleadengine.co.uk (Diana Tower) https://theleadengine.co.uk/ Should I Create A Community Online? - Diana Tower Diana Tower 00:38:04 Diana is a community expert, we discuss what community is and should we create one for potential clients? There seems to be a lot of free Facebook Groups but are they a good idea? Diana is a community expert, we discuss what community is and should we create one for potential clients? There seems to be a lot of free Facebook Groups but are they a good idea? advisers assemble, community, financial services, facebook group, diana tower false full 121 c3a4a51c-3a36-412e-9788-fdbdcc27c694 I have a bunch of extra domains, are they useful? - Inbetweenysode Fri, 27 Nov 2020 08:01:46 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ I have a bunch of extra domains, are they useful? - Inbetweenysode Alex Curtis 00:03:57 Is it valuable to have lots of different domain names? Is it valuable to have lots of different domain names? website, inbetweenysode, advisers assemble, url, domain, alex curtis, domain name false full 120 7f1951ee-4d8a-4dea-8431-3a849443303b Mega Admin Time Saver - Visible Capital - Christian Burgin Mon, 23 Nov 2020 12:56:49 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Mega Admin Time Saver - Visible Capital - Christian Burgin The Lead Engine 00:17:41 Visible Capital pulls together financial data (bank transactions) using open banking. Essentially making it really easy for you to see how your clients spend their money and their income. Christian talks us through the process, how it works and how much it costs! Visible Capital pulls together financial data (bank transactions) using open banking. Essentially making it really easy for you to see how your clients spend their money and their income. Christian talks us through the process, how it works and how much it costs! false full 119 2d8fcf3d-2d2c-4efa-b85d-5e7779d2a6fd Tips To Find A New Domain Name - Inbetweenysode Fri, 20 Nov 2020 08:23:37 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Tips To Find A New Domain Name - Inbetweenysode The Lead Engine 00:07:12 In this short Inbetweenysode Alex walks you through one method to find a new domain name using a search engine called expireddomains.net. This could help you find a domain that has been used before and could give you some SEO benefit. Obviously do your due diligence before you go ahead and launch though! In this short Inbetweenysode Alex walks you through one method to find a new domain name using a search engine called expireddomains.net. This could help you find a domain that has been used before and could give you some SEO benefit. Obviously do your due diligence before you go ahead and launch though! false full 118 77b5b26c-13a7-4b02-88dc-fa798015eb20 Linkedin Update - Louise Brogan Mon, 16 Nov 2020 12:41:17 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Linkedin Update - Louise Brogan The Lead Engine 00:32:17 Linkedin Guru Louise Brogan gives us an update on how we can be getting more out of Linkedin. From our profile to our connections and the content we post. Louise is an international speaker and Linkedin specialist and has delivered great talks at pretty much all of our previous events! Linkedin Guru Louise Brogan gives us an update on how we can be getting more out of Linkedin. From our profile to our connections and the content we post. Louise is an international speaker and Linkedin specialist and has delivered great talks at pretty much all of our previous events! false full 117 63989c34-f8d8-412c-b164-2d892b275832 My Audio & Video Equipment Setup - Inbetweenysode Fri, 6 Nov 2020 09:59:50 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ My Audio & Video Equipment Setup - Inbetweenysode Alex Curtis 00:11:29 I talk you through the kit I use for podcasting and for video. The microphone I use, the accessories I've bought to improve the sound. I let you know what camera, lens and lighting I have for video too. I talk you through the kit I use for podcasting and for video. The microphone I use, the accessories I've bought to improve the sound. I let you know what camera, lens and lighting I have for video too. zencastr, podcaast kit, blue yeti, video equipment, video lighting, video kit, podcast setup false full 116 cf0ec34f-1365-40cb-969b-2299ec2b5805 Survival Skills For The Self Employed - Sarah Townsend Mon, 2 Nov 2020 06:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis, Sarah Townsend) https://theleadengine.co.uk/ Survival Skills For The Self Employed - Sarah Townsend Alex Curtis, Sarah Townsend 00:31:17 Sarah has literally written the book on surviving as a freelancer (or self-employed) with loads of transferrable ideas for those of you working on your own. There are so many traps that we can fall into, undercharging our fees, working with the wrong people and just getting a bit lonely at times! This book is an absolute breath of fresh air and so is Sarah. I wish I had this book 6 years ago! Sarah has literally written the book on surviving as a freelancer (or self-employed) with loads of transferrable ideas for those of you working on your own. There are so many traps that we can fall into, undercharging our fees, working with the wrong people and just getting a bit lonely at times! This book is an absolute breath of fresh air and so is Sarah. I wish I had this book 6 years ago! self employed, advisers assemble, survival skills for freelancers, freelance advice, freelance, self employed advice, sarah townsend false full 115 c32acda5-468d-4134-8c94-ce3778c4c30e Are Equity Release Calculators Making Things Worse? Fri, 30 Oct 2020 11:57:45 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Are Equity Release Calculators Making Things Worse? The Lead Engine 00:08:26 I'm not a massive fan of most Calculators as it is (they don't build rapport). But what really grinds my gears is a "calculator" that is actually just a data capture form. Which let's be honest is completely misleading. There are 720 searches each month on Google for "Equity Release Calculator No Personal Details". That's 720 times in the UK each month that someone has been that annoyed with a calculator asking for their phone number! I obviously offer an alternative so tune in! I'm not a massive fan of most Calculators as it is (they don't build rapport). But what really grinds my gears is a "calculator" that is actually just a data capture form. Which let's be honest is completely misleading. There are 720 searches each month on Google for "Equity Release Calculator No Personal Details". That's 720 times in the UK each month that someone has been that annoyed with a calculator asking for their phone number! I obviously offer an alternative so tune in! false full 114 eaf4330b-7403-443c-82a8-49694503a7de Have Your Sorted Your Zoom Zone? - Paul Archer Mon, 26 Oct 2020 13:56:07 +0000 alex@theleadengine.co.uk (Paul Archer, Alex Curtis) https://theleadengine.co.uk/ Have Your Sorted Your Zoom Zone? - Paul Archer Paul Archer, Alex Curtis 00:34:21 Industry legend, author, sales coach Paul Archer joins Alex to tell us how we helps good advisers become great. Paul coaches advisers through their certifications as well as providing ongoing training for the seasoned broker too. He's written 7 books! 7! and has an awesome Youtube channel too. Industry legend, author, sales coach Paul Archer joins Alex to tell us how we helps good advisers become great. Paul coaches advisers through their certifications as well as providing ongoing training for the seasoned broker too. He's written 7 books! 7! and has an awesome Youtube channel too. paul archer, broker coaching, advisers assemble, adviser coach, adviser coaching, mortgage coaching, mortgage sale, broker coach, marketing false full 113 ce76af41-d135-49c6-9bbb-52fd5ec6e1d6 Adapting Your Strategy - Inbetweenysode Fri, 23 Oct 2020 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Adapting Your Strategy - Inbetweenysode Alex Curtis 00:04:20 This is massively inspired by hearing Jonny Wilkinson on the high-performance podcast talking about being fluid and rigid. Some people stick the same rigid strategy and others react to what's in front of them. This is massively inspired by hearing Jonny Wilkinson on the high-performance podcast talking about being fluid and rigid. Some people stick the same rigid strategy and others react to what's in front of them. advisers assemble, lead gen, lead generation, alex curtis, strategy false full 112 7c41378c-cc24-42ee-8b26-806ccc44b2c0 Linkedin Growth & Video Marketing - Leon Marseglia Mon, 19 Oct 2020 05:00:00 +0000 alex@theleadengine.co.uk (Leon Marseglia, Alex Curtis) https://theleadengine.co.uk/ Linkedin Growth & Video Marketing - Leon Marseglia Leon Marseglia, Alex Curtis 00:36:17 Leon has exploded onto Linkedin this year from a standing start. We dissect how he's managed to get so much attention in such a short time. Leon is a video marketing expert so naturally, we discuss how to get more views, interaction and business from your videos. Leon has exploded onto Linkedin this year from a standing start. We dissect how he's managed to get so much attention in such a short time. Leon is a video marketing expert so naturally, we discuss how to get more views, interaction and business from your videos. advisers assemble, linkedin, lead gen, video, leon marseglia, lead generation, alex curtis, video marketing false full 111 a84e53cb-c46f-42e7-8d63-0db7f39317ae Please Avoid "Why Not" - Inbetweenysode Fri, 16 Oct 2020 05:00:00 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Please Avoid "Why Not" - Inbetweenysode The Lead Engine 00:05:06 A bit of a rant but if you say "So why not give us a call" hopefully this episode will get you to rethink that one a little bit. It's pretty lazy and gets your ideal client thinking of reasons why not to call you rather than reasons why to call you! A bit of a rant but if you say "So why not give us a call" hopefully this episode will get you to rethink that one a little bit. It's pretty lazy and gets your ideal client thinking of reasons why not to call you rather than reasons why to call you! false full 110 971b4a98-e38d-4835-b997-46001d7ac7c5 Creating A Content Fortress - Jammy Digital (Martin Huntbach & Lindsay Cambridge) Mon, 12 Oct 2020 05:00:00 +0000 alex@theleadengine.co.uk (Martin Huntbach, Alex Curtis, Lindsay Cambridge) https://theleadengine.co.uk/ Creating A Content Fortress - Jammy Digital (Martin Huntbach & Lindsay Cambridge) Martin Huntbach, Alex Curtis, Lindsay Cambridge 00:37:17 Martin & Lindsay the kick-ass digital marketing husband & wife team join Alex to discuss their concept of the content fortress. We discuss how content can help protect you from working with time wasters whilst also attract the right kind of client. Martin & Lindsay the kick-ass digital marketing husband & wife team join Alex to discuss their concept of the content fortress. We discuss how content can help protect you from working with time wasters whilst also attract the right kind of client. content fortress, advisers assemble, lindsay cambridge, financial services, content marketing, jammy digital, content, lead generation, martin huntbach false full 109 1bac324b-2b76-49f0-9969-821b8fe8a7ed Adopting A Super Hero Mindset - Inbetweenysode Fri, 9 Oct 2020 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Adopting A Super Hero Mindset - Inbetweenysode Alex Curtis 00:06:51 The first and probably last episode about "Mindset". I have a talk called "Be More Like Batman" but how could adopting a superhero mindset help you get more business? The first and probably last episode about "Mindset". I have a talk called "Be More Like Batman" but how could adopting a superhero mindset help you get more business? batman, advisers assemble, financial services, lead generation false full 108 5f152ed4-0788-4c51-9e15-b37a599b0962 What Is Domain Authority In SEO? - Pete Everitt Mon, 5 Oct 2020 05:00:00 +0000 alex@theleadengine.co.uk (Pete Everitt, Alex Curtis) https://theleadengine.co.uk/ What Is Domain Authority In SEO? - Pete Everitt Pete Everitt, Alex Curtis 00:35:53 Put simply a website with a high "Domain Authority" has the potential to rank well on Google search results. Pete Everitt joins Alex to help explain what Domain Authority is, how we can improve it and what else can we do to help with SEO. Put simply a website with a high "Domain Authority" has the potential to rank well on Google search results. Pete Everitt joins Alex to help explain what Domain Authority is, how we can improve it and what else can we do to help with SEO. advisers assemble, lead gen, financial services, lead generation, pete everitt, seo, domain authority false full 107 282586a1-2ca3-420d-9769-6dc033feb321 How I Set Goals With A Transition Map - Inbetweenysode Fri, 2 Oct 2020 05:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ How I Set Goals With A Transition Map - Inbetweenysode Alex Curtis 00:07:22 My mentor Mike Greene told me to either get a plan or get a F****** job. So I created a plan and that plan needed goals. He taught me how to create a transition map to move from where you are to where you want to be. This episode explains what a transition map is and how you can use it. My mentor Mike Greene told me to either get a plan or get a F****** job. So I created a plan and that plan needed goals. He taught me how to create a transition map to move from where you are to where you want to be. This episode explains what a transition map is and how you can use it. advisers assemble, financial services, sales, targets, transition map, goal setting false full 106 d788c1f8-f97d-4ea0-b486-c5bc255c748a Ditching Imposter Syndrome - Clare Josa Mon, 28 Sep 2020 11:30:57 +0000 alex@theleadengine.co.uk (Alex Curtis, Clare Josa) https://theleadengine.co.uk/ Ditching Imposter Syndrome - Clare Josa Alex Curtis, Clare Josa 00:38:04 The fear is real! Who am I to share my thoughts on social media or by public speaking? The thing is those who feel the fear and do it anyway seem to be really successful on social media. So what can we do about it if we don't feel good enough to share our own expertise? Clare has written a wonderful book about ditching imposter syndrome and shares what you can do about it. The fear is real! Who am I to share my thoughts on social media or by public speaking? The thing is those who feel the fear and do it anyway seem to be really successful on social media. So what can we do about it if we don't feel good enough to share our own expertise? Clare has written a wonderful book about ditching imposter syndrome and shares what you can do about it. imposter syndrome, advisers assemble, financial services, alex curtis, clare josa, marketing false full 105 cadf87bb-e95f-4dd8-ab42-b6dc67a0ac44 Do People Visit My Website On Mobile? Inbetweenysode Fri, 25 Sep 2020 05:00:11 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Do People Visit My Website On Mobile? Inbetweenysode Alex Curtis 00:14:09 In this inbetweenysode we cover off: How can I check how many mobile visitors I get to my website? Is there a rule of thumb or do some websites get more than others? Google data on how many searches there are on mobile for certain financial services products. In this inbetweenysode we cover off: How can I check how many mobile visitors I get to my website? Is there a rule of thumb or do some websites get more than others? Google data on how many searches there are on mobile for certain financial services products. mortgage leads, advisers assemble, protection leads, lead gen, financial services, lead engine, mobile, lead generation, alex curtis, mobile marketing, equity release leads, the lead engine false full 104 525e95d7-60be-4f2c-99df-3430275ea7d2 Dave Corbett - What Makes A Happy Adviser? Mon, 21 Sep 2020 05:00:10 +0000 alex@theleadengine.co.uk (Alex Curtis, Dave Corbett) https://theleadengine.co.uk/ Dave Corbett - What Makes A Happy Adviser? Alex Curtis, Dave Corbett 00:32:02 Dave Corbett from Primis knows and works with a lot of brokers and advisers. He's in a great position to see the similarities between all the happy and successful brokers. We talk about the protection conversation, social media marketing and why you would join Primis. Dave Corbett from Primis knows and works with a lot of brokers and advisers. He's in a great position to see the similarities between all the happy and successful brokers. We talk about the protection conversation, social media marketing and why you would join Primis. primis, mortgage leads, advisers assemble, financial services, dave corbett, lead generation, mortgage broker false full 103 28317f77-0fa5-4298-be59-7f7389dc85c1 Do They Feel Confident Enough To Call You? - Inbetweenysode Fri, 18 Sep 2020 05:00:26 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Do They Feel Confident Enough To Call You? - Inbetweenysode Alex Curtis 00:08:50 "I could learn enough to be confident enough to call them." This was direct feedback from a consumer survey comparing two different mortgage websites. It stuck with me that some people feel like they need a little bit of knowledge so they feel comfortable enough to chat with an adviser. Alex talks you through some of the other responses we've had too. "I could learn enough to be confident enough to call them." This was direct feedback from a consumer survey comparing two different mortgage websites. It stuck with me that some people feel like they need a little bit of knowledge so they feel comfortable enough to chat with an adviser. Alex talks you through some of the other responses we've had too. mortgage leads, advisers assemble, lead gen, financial services, lead engine, lead generation, alex curtis, the lead engine false full 102 1cef298b-72e2-4666-ab6b-67a95ccb0e87 An Adviser & Marketing Manager Working Together - Pilot Fish Partnership Mon, 14 Sep 2020 05:00:03 +0000 alex@theleadengine.co.uk (Alice Williams, Catherine Lidgley, Alex Curtis) https://theleadengine.co.uk/ An Adviser & Marketing Manager Working Together - Pilot Fish Partnership Alice Williams, Catherine Lidgley, Alex Curtis 00:40:03 A really interesting discussion between an Adviser (Alice Williams) and marketing manager (Catherine Lidgley) on how they market their business through video. Recorded pre-covid (back in the office!) discussing how Alice and Catherine are working together to market their business to property developers. A really interesting discussion between an Adviser (Alice Williams) and marketing manager (Catherine Lidgley) on how they market their business through video. Recorded pre-covid (back in the office!) discussing how Alice and Catherine are working together to market their business to property developers. advisers assemble, catherine lidgley, lead gen, alice williams, financial services, lead generation, video marketing, marketing false full 101 6dc3b451-a5d5-4050-b7ef-271e7be85374 Sending the "right" people to your website doesn't mean you'll get leads - Inbetweenysode Fri, 11 Sep 2020 05:00:04 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Sending the "right" people to your website doesn't mean you'll get leads - Inbetweenysode Alex Curtis 00:07:30 Sending the "right" people to your website doesn't mean you'll get leads because they'll be looking at at least three other websites according to our survey and research. Just assuming the right person, at the right time wants the right advice ... from you means you'll be missing out to your competitors. I think it's really important to understand how people search for financial advice and what you can do about it. Sending the "right" people to your website doesn't mean you'll get leads because they'll be looking at at least three other websites according to our survey and research. Just assuming the right person, at the right time wants the right advice ... from you means you'll be missing out to your competitors. I think it's really important to understand how people search for financial advice and what you can do about it. mortgage website, website, inbetweenysode, mortgage leads, advisers assemble, lead gen, lead engine, lead generation, alex curtis, the lead engine false full 100 034768d8-6c17-48b8-93b0-31bfd1bce61a Should I Have A You Tube Channel In Financial Services? - Tom Martin Mon, 7 Sep 2020 07:50:49 +0000 alex@theleadengine.co.uk (Alex Curtis, Tom Martin) https://theleadengine.co.uk/ Should I Have A You Tube Channel In Financial Services? - Tom Martin Alex Curtis, Tom Martin 00:32:15 Do people go to YouTube for financial advice? How many searches are there on YouTube and what's the competition like? We chat to YouTube Guru Tom Martin and look at the numbers behind mortgage, protection and equity release advice on YouTube. Do people go to YouTube for financial advice? How many searches are there on YouTube and what's the competition like? We chat to YouTube Guru Tom Martin and look at the numbers behind mortgage, protection and equity release advice on YouTube. you tube, youtube, mortgage leads, advisers assemble, protection leads, lead gen, financial services, lead engine, alex curtis, you tube channel, equity release leads, tom martin false full 99 b34102b1-29b6-4168-a1eb-271929009795 Financial Services - The Size Of The Market On Google Mon, 31 Aug 2020 12:18:16 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Financial Services - The Size Of The Market On Google Tom Maplethorpe, Alex Curtis 00:34:28 Recorded live in the Advisers Assemble Facebook Group we answer your questions on the size of the market. How many people are searching for mortgage, life insurance and equity release advice in the UK? How many people search for someone local? All these questions answered an more. Recorded live in the Advisers Assemble Facebook Group we answer your questions on the size of the market. How many people are searching for mortgage, life insurance and equity release advice in the UK? How many people search for someone local? All these questions answered an more. google, mortgages, mortgage leads, advisers assemble, lead gen, equity release, lead generation, alex curtis, life insurance, the lead engine false full 98 1572e21e-d0f4-4e67-a3f0-9dda2d1a50c7 Profit First - Annette Ferguson Mon, 24 Aug 2020 05:00:37 +0000 alex@theleadengine.co.uk (annette ferguson) https://theleadengine.co.uk/ Profit First - Annette Ferguson annette ferguson 00:25:08 I got a bit sick of only seeing my accountant once a year and only looking backwards. I never really planned for tax, felt guilty paying myself and felt disorganised. For me, it turned out the answer was to put profit first. I read the book, tried and failed myself then hired a new accountant (Annette) in January 2020 and haven't looked back. I got a bit sick of only seeing my accountant once a year and only looking backwards. I never really planned for tax, felt guilty paying myself and felt disorganised. For me, it turned out the answer was to put profit first. I read the book, tried and failed myself then hired a new accountant (Annette) in January 2020 and haven't looked back. advisers assemble, profit first, annette ferguson, financial services false full 97 35ca3915-f88c-4f8b-8ea9-f541b4db7dae Be Known For That One Thing - Ash Borland Mon, 17 Aug 2020 06:06:23 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Be Known For That One Thing - Ash Borland The Lead Engine 00:36:28 I first recorded an episode with Ash Borland back in early 2019. At the time he was a forward-thinking, social media savvy mortgage broker. He's now the host of the Personal Branding 101 podcast and a personal branding coach. I would normally roll my eyes at someone who got a bit of success on social then decided to become an "expert" but there's so much depth to Ash's knowledge and strategies. You can see his work first hand with clients like Omar Ghafoor (ep 82) and others in his Facebook group. We chat how the strategies have changes and what advisers could be doing now to get some traction online. I first recorded an episode with Ash Borland back in early 2019. At the time he was a forward-thinking, social media savvy mortgage broker. He's now the host of the Personal Branding 101 podcast and a personal branding coach. I would normally roll my eyes at someone who got a bit of success on social then decided to become an "expert" but there's so much depth to Ash's knowledge and strategies. You can see his work first hand with clients like Omar Ghafoor (ep 82) and others in his Facebook group. We chat how the strategies have changes and what advisers could be doing now to get some traction online. social for brokers, personal branding, advisers assemble, social media, financial services, alex curtis, personal branding 101 podcast, ash borland false full 96 d3bf3ee6-f4c8-447d-82d7-58487d382a75 Your Website Checklist Mon, 10 Aug 2020 06:41:56 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Your Website Checklist The Lead Engine 00:19:54 I (Alex Curtis) dive into why we use Wordpress for every client website and run through some of the essential plugins we use to make them better. I'll give you a few tools to check your current website performance too. I cut the jargon where possible and explain what each plugin is for and why we use them. I (Alex Curtis) dive into why we use Wordpress for every client website and run through some of the essential plugins we use to make them better. I'll give you a few tools to check your current website performance too. I cut the jargon where possible and explain what each plugin is for and why we use them. website, mortgage leads, advisers assemble, web design, financial services, wordpress, alex curtis, plugins, wordpress plugins, wp plugins, the lead engine false full 95 1c076f45-e81c-4909-a831-5fb4f8aac07b Growing A Financial Services Business - Paul Gray - 313 Financial Mon, 3 Aug 2020 05:00:06 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Growing A Financial Services Business - Paul Gray - 313 Financial The Lead Engine 00:31:36 Paul Gray from 313 Financial talks through their journey from humble beginnings to a flourishing and rapidly growing FS business. We talk about finding clients, hiring the right team and growing pains. Paul Gray from 313 Financial talks through their journey from humble beginnings to a flourishing and rapidly growing FS business. We talk about finding clients, hiring the right team and growing pains. primis, 313 financial, mortgage leads, advisers assemble, financial services, lead generation, alex curtis, the lead engine, paul gray false full 94 4c26d17b-358e-4fd8-bc78-62a33bf14968 Social Media Is Sexy But SEO Pays The Bills Mon, 27 Jul 2020 07:45:57 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Social Media Is Sexy But SEO Pays The Bills The Lead Engine 00:36:49 Tom & Alex discuss whether search marketing is better than social media marketing or not. So many advisers focus on when they should be posting on social, how often etc. But are they better off looking at what people search for instead? Tom & Alex discuss whether search marketing is better than social media marketing or not. So many advisers focus on when they should be posting on social, how often etc. But are they better off looking at what people search for instead? mortgage leads, advisers assemble, linkedin, social media, tom maplethorpe, search, facebook, alex curtis, seo, the lead engine false full 93 098d8130-5fb2-4805-aec1-a4f7ebaf534f Persuasion, Influence & Presuasion - David Thomson Mon, 20 Jul 2020 05:00:10 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Persuasion, Influence & Presuasion - David Thomson The Lead Engine 00:31:46 David Thomson gives us a massive injection of sales advice and a reminder on how powerful influence and persuasion is. Trained by Robert Cialdini, the author of "Influence" and former financial adviser. There's nobody better in financial services than David when it comes to sales. David Thomson gives us a massive injection of sales advice and a reminder on how powerful influence and persuasion is. Trained by Robert Cialdini, the author of "Influence" and former financial adviser. There's nobody better in financial services than David when it comes to sales. mortgages, david thomson, advisers assemble, negotiating, financial services, sales, robert cialdini, influence, nlp, insurance, persuasion false full 92 9943c90f-1c61-4d1f-bfc0-bd5697323e6b Lessons From 1 Year In Business - Thomas Honour Mon, 13 Jul 2020 11:03:02 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Lessons From 1 Year In Business - Thomas Honour The Lead Engine 00:39:24 Celebrating one year in business this week Thomas Honour has been on a bit of a journey. From almost in a position of desperation to now moving into his new office within a 12 month period. He keeps incredibly busy and has a steady flow of leads from hos social media presence, so how does he do it all? Celebrating one year in business this week Thomas Honour has been on a bit of a journey. From almost in a position of desperation to now moving into his new office within a 12 month period. He keeps incredibly busy and has a steady flow of leads from hos social media presence, so how does he do it all? thomas honour, mortgage leads, social media leads, advisers assemble, lead gen, leads, lead generation, facebook live, mortgage broker false full 91 dd1c50a0-104b-40d7-ad35-04c01b076ec4 Working With & Getting More Buy To Let Clients - Terry Blackburn Mon, 6 Jul 2020 07:37:32 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Working With & Getting More Buy To Let Clients - Terry Blackburn The Lead Engine 00:37:50 Terry Blackburn from Bespoke Newcastle joins me to talk property investing and working with Buy to let clients. Terry drops quite a few ideas that you can use to find, attract and work with property investors. We also talk about personal development and marketing strategies too. Terry Blackburn from Bespoke Newcastle joins me to talk property investing and working with Buy to let clients. Terry drops quite a few ideas that you can use to find, attract and work with property investors. We also talk about personal development and marketing strategies too. mortgage leads, advisers assemble, lead gen, terry blackburn, financial services, bespoke, lead generation, buy to let, alex curtis, property investors false full 90 49f503d0-91e1-4b67-91fb-aced8937b976 Essential Website Tools For Financial Advisers Mon, 29 Jun 2020 05:00:01 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Essential Website Tools For Financial Advisers The Lead Engine 00:30:00 Tom and Alex discuss 3 tools that are pretty much essential if you want to see how your website is performing, the data you can get and how this can help you make changes. Google Analytics - What people interact with your website Google Search Console - How your website is performing on Google Hotjar - How people interact with your website Tom and Alex discuss 3 tools that are pretty much essential if you want to see how your website is performing, the data you can get and how this can help you make changes. Google Analytics - What people interact with your website Google Search Console - How your website is performing on Google Hotjar - How people interact with your website mortgage website, mortgage leads, advisers assemble, web design, search console, lead gen, google analytics, financial services, websites, google search console, lead generation, hotjar false full 89 b3110b7a-371c-4d84-8a74-41e55e06e745 Recruiting Advisers - Craig Skelton - CS Mortgage Solutions & CS Retirement Solutions Mon, 22 Jun 2020 10:08:10 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Recruiting Advisers - Craig Skelton - CS Mortgage Solutions & CS Retirement Solutions The Lead Engine 00:33:53 Craig is growing his business and focusses now on recruiting new advisors. We chat about recruitment from both sides of the fence. Whether you're looking for a firm or recruiting yourself there's some great advice here. Craig is growing his business and focusses now on recruiting new advisors. We chat about recruitment from both sides of the fence. Whether you're looking for a firm or recruiting yourself there's some great advice here. cs retirement solutions, craig skelton, advisers assemble, cs mortgage solutions, recruitment, recruiting, openwork false full 88 2ac8b62f-e544-453d-acef-74e55db123b9 Advice For Start Ups Mon, 15 Jun 2020 08:11:09 +0000 alex@theleadengine.co.uk (Tom Maplethorpe, Alex Curtis) https://theleadengine.co.uk/ Advice For Start Ups Tom Maplethorpe, Alex Curtis 00:39:03 Alex & Tom explain why it's a bit harder to help startups than established businesses but there are a few quick wins. Here's the advice they would give to anyone starting up a new financial advice business. Alex & Tom explain why it's a bit harder to help startups than established businesses but there are a few quick wins. Here's the advice they would give to anyone starting up a new financial advice business. mortgage leads, advisers assemble, protection leads, lead gen, start up, lead generation for financial services, lead generation, new business, equity release leads false full 87 9679dfc3-bfb3-4eb8-ae98-1cd99235caa0 How We're Using Podcasts For Our Clients In Financial Services Mon, 8 Jun 2020 07:46:01 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ How We're Using Podcasts For Our Clients In Financial Services The Lead Engine 00:40:15 Tom & Alex unpack how we at The Lead Engine are using podcasts to help create content and generate leads for our clients. How much content for social media can you get from one 15min episode? Can you easily create an article from your website? How does it compare to video? What kind of results have we seen? We answer all these and more. Tom & Alex unpack how we at The Lead Engine are using podcasts to help create content and generate leads for our clients. How much content for social media can you get from one 15min episode? Can you easily create an article from your website? How does it compare to video? What kind of results have we seen? We answer all these and more. podcast strategy, mortgage leads, advisers assemble, content marketing for financial services, protection leads, lead gen, mortgage, lead generation for financial services, lead generation, life insurance false full 86 759de03c-affa-457b-8c9f-363e37943493 Data Capture Options On Your Website - Forms, Chatbots, TypeForms, Full Applications Mon, 1 Jun 2020 09:17:45 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Data Capture Options On Your Website - Forms, Chatbots, TypeForms, Full Applications The Lead Engine 00:34:51 Alex Curtis and Tom Maplethorpe chat data capture on websites. What's best a form or a chatbot? What are the other options? Are there other things we need to consider first? Alex Curtis and Tom Maplethorpe chat data capture on websites. What's best a form or a chatbot? What are the other options? Are there other things we need to consider first? mortgage leads, advisers assemble, financial services, lead engine, leads, lead generation, alex curtis, chatbot, the lead engine, typeform, forms false full 85 cb4950a0-8544-4089-9bee-46a4bd12dd2c Anchoring Your Fees & Positioning Your Service - Mark Pittaccio Mon, 25 May 2020 10:49:04 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Anchoring Your Fees & Positioning Your Service - Mark Pittaccio The Lead Engine 00:23:45 "Price is only an issue in the absence of value". Mark Pittaccio pretty much gives us the script we can use to position our price and service. We also discuss the concept of anchoring when it comes to fees and why "Free" isn't always what it's cracked up to be. "Price is only an issue in the absence of value". Mark Pittaccio pretty much gives us the script we can use to position our price and service. We also discuss the concept of anchoring when it comes to fees and why "Free" isn't always what it's cracked up to be. behavioural economics, mark pittaccio, remortgage, anchoring false full 84 d70674fb-e78e-4aad-9b65-0c0e519de81c Rameez Zafar - Eligible.ai - Automate Retention Tue, 19 May 2020 06:37:13 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Rameez Zafar - Eligible.ai - Automate Retention The Lead Engine 00:34:41 "We analyse every client interaction to help you build stronger long-term relationships and grow your business. Retain clients automatically, turning outbound into inbound." I speak with the founder of Eligible to find out more! "We analyse every client interaction to help you build stronger long-term relationships and grow your business. Retain clients automatically, turning outbound into inbound." I speak with the founder of Eligible to find out more! retention, financial services, eligible, remortgage false full 83 dca6c8d1-f9ee-402e-9a31-5cf2f927fbfd Omar Ghafoor - This Adviser Wasn't On Any Social Media At All But Now... Mon, 11 May 2020 08:55:15 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Omar Ghafoor - This Adviser Wasn't On Any Social Media At All But Now... The Lead Engine 00:39:11 Omar called our office in January 2020, at the time we couldn't really help him but we gave him as much advice as we could. He wasn't on any social media platforms as a business or personal. He didn't like having his photo taken and flat out refused to do any video content. 4 months later he recently caused a stir (in a good way) when he released his first video for a brand new YouTube channel. This is what Omar has learnt so far. Omar called our office in January 2020, at the time we couldn't really help him but we gave him as much advice as we could. He wasn't on any social media platforms as a business or personal. He didn't like having his photo taken and flat out refused to do any video content. 4 months later he recently caused a stir (in a good way) when he released his first video for a brand new YouTube channel. This is what Omar has learnt so far. youtube, mortgage leads, mortgage brokers, video marketing false full 82 ec57bb0a-a129-4146-bcc0-d07d0b7ea26e Kindness Is A Superpower - Lee Flanagan In Lockdown Mon, 4 May 2020 07:00:11 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Kindness Is A Superpower - Lee Flanagan In Lockdown The Lead Engine 00:43:18 It hasn't been that long since we spoke to Lee Flanagan but a lot has happened since then! During lockdown Lee has a big team to motivate and he kindly invited me along to every session Bespoke has held. Each time I spend time with the Bespokers it gives me a massive lift so I wanted to share that with you all. It hasn't been that long since we spoke to Lee Flanagan but a lot has happened since then! During lockdown Lee has a big team to motivate and he kindly invited me along to every session Bespoke has held. Each time I spend time with the Bespokers it gives me a massive lift so I wanted to share that with you all. primis, lee flanagan, little bricks, advisers assemble, protection, mortgage, alex curtis, bespoke financial, bespoker false full 81 5e495502-9d25-4f0c-ba4d-e6cf1cbe6850 Advertising Budgets For Financial Services Mon, 27 Apr 2020 05:00:08 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Advertising Budgets For Financial Services The Lead Engine 00:47:33 Be more like Tony Stark (Smart with money), this week we discuss what you could do with the various advertising platforms on different budgets. SEO, Facebook Ads, Google Ads, Linkedin Ads and even Instagram Ads get a mention. Be more like Tony Stark (Smart with money), this week we discuss what you could do with the various advertising platforms on different budgets. SEO, Facebook Ads, Google Ads, Linkedin Ads and even Instagram Ads get a mention. advertising budget, facebook ads, mortgages, lead gen, equity release, financial services, leads, lead generation, alex curtis, google ads, ppc, the lead engine, linkedin ads false full 80 6bd216fa-a93e-45a1-8aa5-48d13a8a4102 Local SEO For Financial Services Mon, 20 Apr 2020 07:03:26 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Local SEO For Financial Services The Lead Engine 00:51:49 Alex Curtis & Tom Maplethorpe discuss some quick wins when it comes to local SEO. How many people search for a local broker and how can we get in front of them? Alex Curtis & Tom Maplethorpe discuss some quick wins when it comes to local SEO. How many people search for a local broker and how can we get in front of them? mortgage leads, lead gen, google my business, financial services, lead generation, seo, google maps, local seo false full 79 babadebd-32b4-4247-9a06-abce829a432c Simon Walton - Protection Advisor Mon, 13 Apr 2020 05:00:28 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Simon Walton - Protection Advisor The Lead Engine 00:44:14 false full 78 b3824546-45f9-4cda-8f80-be36b1b17524 Kathryn Knowles - Cura Mon, 6 Apr 2020 05:00:12 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Kathryn Knowles - Cura The Lead Engine 00:38:52 Hello, and welcome back to the lead generation for financial services podcast. This week we have Kathryn Knowles from the financial industry and current directors of Cura Financial Services. They help people get the insurance that they need especially people that have high-risk jobs or people that are having a hard time to get the kind of health protection they need. They have a string of industry-trained experts dedicated to achieving the best insurance for your needs and your family. Every week, Kathryn produces educational video to promote life protection and demonstrate how insurance and special risks work altogether. She's doing a tactical protection podcast along with his co-host Andrew Wimberly and they talk about how you can be protected and insured. To speak with their team, whether you have a general insurance question or need help finding the right plans or policies for you, please follow them on Twitter, LinkedIn and Facebook or go to their website https://www.specialrisksbureau.co.uk/ Hello, and welcome back to the lead generation for financial services podcast. This week we have Kathryn Knowles from the financial industry and current directors of Cura Financial Services. They help people get the insurance that they need especially people that have high-risk jobs or people that are having a hard time to get the kind of health protection they need. They have a string of industry-trained experts dedicated to achieving the best insurance for your needs and your family. Every week, Kathryn produces educational video to promote life protection and demonstrate how insurance and special risks work altogether. She's doing a tactical protection podcast along with his co-host Andrew Wimberly and they talk about how you can be protected and insured. To speak with their team, whether you have a general insurance question or need help finding the right plans or policies for you, please follow them on Twitter, LinkedIn and Facebook or go to their website https://www.specialrisksbureau.co.uk/ lead gen, protection, life insurance leads, podcast, life insurance lead gen, lead generation, cura, insurance, life insurance, practical protection false full 77 0c6f4095-0b2e-41c4-a001-dd246bce7cd9 Victorial Fleming - Salestastic

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 30 Mar 2020 05:00:19 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Victorial Fleming - Salestastic The Lead Engine 00:45:57 Hello, and welcome back to the lead generation for financial services podcast. This week we have Victoria Fleming, sales expert and director of Buzztastic. Victoria has a degree in ancient history and archaeology. Her success in the corporate sales management started as a trainer in Sage, an accountancy software, doing telesales, sales in the fields. Then she also sold construction software where she recruited, trained, developed a couple of internal sales teams like new business and account management and saving the fields before deciding to gave it all up and set up her own. Part of promoting your business is knowing exactly how to promote yourself and feel great about it. Clothing and how you present yourself to be the best version of yourself is a huge factor in sales. She sells ideas, solutions, and coaching. She connects with people, no matter where they stand in the sales industry because she believes that we can all sell. It is a matter of unique approach, how to keep the conversation going and build that relationship. And that's why she set up Buzztastic and Spark Up Your Sales. https://www.buzztastic.co.uk/ https://www.sparkupyoursales.co.uk/ https://www.atomicon.co.uk/ Feel free to reach her via the websites above. You can also attend her Atomic Talk to know more about how you can grow your business, gain more sales, new sales ideas and techniques and expand your sales skills. Hello, and welcome back to the lead generation for financial services podcast. This week we have Victoria Fleming, sales expert and director of Buzztastic. Victoria has a degree in ancient history and archaeology. Her success in the corporate sales management started as a trainer in Sage, an accountancy software, doing telesales, sales in the fields. Then she also sold construction software where she recruited, trained, developed a couple of internal sales teams like new business and account management and saving the fields before deciding to gave it all up and set up her own. Part of promoting your business is knowing exactly how to promote yourself and feel great about it. Clothing and how you present yourself to be the best version of yourself is a huge factor in sales. She sells ideas, solutions, and coaching. She connects with people, no matter where they stand in the sales industry because she believes that we can all sell. It is a matter of unique approach, how to keep the conversation going and build that relationship. And that's why she set up Buzztastic and Spark Up Your Sales. https://www.buzztastic.co.uk/ https://www.sparkupyoursales.co.uk/ https://www.atomicon.co.uk/ Feel free to reach her via the websites above. You can also attend her Atomic Talk to know more about how you can grow your business, gain more sales, new sales ideas and techniques and expand your sales skills. finance, financial services, sales, selling, social selling, mortgage, sales process, mortgage broker false full 76 0fe0326f-56da-4372-9e6c-3590d66ca0e5 Stuart Powell - Equity Release Marketing Alex: Hello, my friends in financial services welcome back to the podcast this week I've got an equity release advisor. And wow, we've talked about loads of stuff, loads of tips from Stuart probably more tips per minute than you get from your marketing expert. And so I think one thing for us as a business when we've helped people advertise equity release is a lot of negative kinds of thoughts and opinions of how things were done before a lot of people that are in situations or heard of people in situations that are not good because of equity release. And I've seen Stewart sort of on a bit of a mission to try and he's very passionate about getting this message across that modern equity release is much better. There's just so much in this episode of like how to negotiate with the press. We talk a lot about videos. So Stuart messaged me and emailed me in June about videos and him starting that video journey. We talk a lot about that. It's just such an interesting story about partnerships as well about how to focus on marketing to get partnerships not just to get cold leads. So whether you do mortgages, life equity release, or don't even work in financial services, there's so much you can get out of this episode from a marketing perspective. So, I want to introduce you to Stuart. How is an equity release at fly advisor in Plymouth used to work in banking used to work in Debenhams went out on his own after sort of a long corporate career and it's really fascinating to see where he is at now. Hello, and welcome back to the lead generation for financial services podcast and I've got a very special guest on today. I have got Mr Stuart Powell. How are you doing today?

Stuart: Hi, how are you? I’m very good. Thank you mate. Thanks for setting this up. Be nice to have a chat. 

Alex: Yeah, no, absolutely. I was just well, we just before we hit record, I was just pulling out an old email that you sent me and I couldn't remember the date of it. And I think I sent you an email on kind of pop my sort of email sequence about doing videos. In fact, I think it's Yeah, it's entitled, you have to make bad videos to make good videos.

Stuart: Yeah.

Alex: He said, you've inspired me after listening to this podcast. We now have a YouTube video and four videos on equity release. 

Stuart: Yeah, yes. Take a look. Give me some feedback. 

Alex: So that was June 2019. We're now January 2020. So what six months ago and now I'm seeing the videos that you're doing now and you've got like you see you're not hiring in a sort of production crew and things like what it looks like.

Stuart: Oh, yeah, we got producers, directors, actors, we've got that now. Yeah, you know, I think where we were with the business around June and your podcast on, you know, try it. If it goes badly, that's good because you learn a lot and the rule and this is exactly what people want to see. So I think to start with Sammy, my office manager and I were at probably a simply biz seminar down in Cornwall somewhere and we were on a break, and we were just playing around with the laptop of mom now actually, and just recording a couple of videos out in the sunshine in their garden, and just talking about equity release and she was interviewing me and we were playing around and they were good enough to release but they kind of inspired me to give it more of a go and then I listened to your podcast and yeah, don't worry about it. If it's bad, just start somewhere. So yeah, I went into the office. Did I think about a five-minute video? And it got really good feedback even though it was grainy and wobbly but yeah, that's where it started. Yeah, June last year. 

Alex: Yeah. Wow. Okay. It's great. I love it because like, well, the thing is with having podcasts you don't get more ratio of feedback to listeners is very different to anything else. Because like on a podcast, there's no natural place to comment or anything. People have to take the time out to send you a message. So like when you're putting videos on YouTube is easy to comment and you put posts on Facebook, it's easy to come up with a podcast, there's nowhere to comment. So I only get the old kind of message pin when people do actually reach out and it normally is because they've done something so it's always like, brilliant to hear that something that we've done has kind of affected someone else. So it was really.

Stuart: Yeah, no, that's good. I sent you a quick message to say thanks you've inspired me. Yeah, but I watched it and got some feedback on it. And I think the feedback was great. I love what you're doing not enough people are talking about equity release. Not enough people are trying to educate both clients or potential clients or other introduces as to why it's good for the older generation, but also why it's good for other financial services businesses to understand a little bit more about it. And I went online and went on YouTube and there's no one really being real online about equity release other than being lossy companies who and millions on production or they've got their remember to morph Sony heart and all that they.

Alex: Oh yeah.

Stuart: They've got those types of videos which are great. So I decided to probably shorten the videos a little bit. Because the feedback was great, I really like what you're talking about. But it's too much information in a five-minute video, why not 1-minute videos. So, so yeah, I thought, right, let's break them down and literally put something out on LinkedIn. were based in Plymouth. So put something on LinkedIn, then you will know any good videographers. And a guy called Luke Strata was recommended a couple of times and he and I met he came in the office and wow, what a setter. I mean, the cost wasn't too bad at all. But the camera equipment I know you've seen it on some of our LinkedIn vids. It looks like yeah, so being in next Hollywood blockbuster, this coffee breaks a lot.

Alex: And if you're in a restaurant or a cafe and I was at Stewart's house, and they were at the tables, that's definitely a restaurant or a cafe or something. I was like, I'm in the wrong game from and if you can get a house like that.

Stuart: Equity release, and you're fortunate And I know that you know that we're very near the home, which is the beautiful see parts of glimmer, the office and we go down there for a coffee sometimes and of course we're OSHA mortgages notion act to release and the cafes overlooks the ocean and you know in my brain it made sense but the cafe owner said yeah, yeah come down for the morning and then you know just to make sure you have some tea coffee and bacon buses and you can have the room for free and you know, he asked me about the buses I'm honest. Luke and I went down there Luke set up first and I came in and oh my god, he has taken over, probably half that blooming cafe. And yeah, it didn't seem like a great idea at the time I took the dog down and I don't you've seen the first video but the dogs and James Bond villain stroking the dog up on my lap. I read two minutes before the video started to shit right. So in the cafe as yes and customers are coming in for breakfast so yeah. Not quite as glamorous.

Alex: Yeah.

Stuart: Oh then a storm came so we were filming with the storm in the background so the beautiful ocean waves were quite as I expected but you know you laminate and you've got to do better to do it well.

Alex: Well, that's brilliant. I love that so much has happened to me so much to actually put you off doing it and make it harder to work with it. Let it go baby is still peeling off and I've just found my replies to you because I yeah, I think I said yeah, so one thing I think I said was like, Don't worry about you don't need an excuse to make the video I think I was like, I think a lot of people do that they sort of when you're first doing videos, you feel natural. You need to explain why during the video. Yeah. I remember saying that as well. And then yeah, I think I said splitting it up into smaller, smaller ones. 

Stuart: Yeah, great. 

Alex: Yeah.

Stuart: It was fine because the first step videos were very much okay. The clients out there don't understand about equity release. So let's tell them what the process is. Let's tell them why modern equity release is better than the old equity release. Let's tell them you know, the interest rates are lower than they've ever been. Let's tell them there's no negative equity guarantee on just about every product out there. So, you know, there's a real fear in my world is about equity release. So let's dispel some of the untruths. Let's tell people what the process actually is. And let's try and be a little bit more accessible. There are some really big companies out there doing equity release, you know, you have Vivos, Liverpool, Victoria, and there are some huge broker firms. I think the more local the more family-based business, such as ours is where local older people want to be where they want to be, you know, they want the products they want their people to be from where they're from, and understand a little bit about them and their world. Does that make sense?

Alex: Yeah, no, that's exactly what we found when we've cuz we've run some x release ad campaigns on Facebook. Yeah. We've found when we've advertised the advisor, rather than a brand, and we've made it very personal, they work really well. And the cost per lead is slightly higher than what you typically get with mortgages. Yeah, we brought that down a bit. But the quality when that comes through when we're advertising the person. What we have found, though, like, you rightly say, a lot of fear, like every ad campaign, we've put out, there'll be loads of people saying this is a scam. Yeah, many of them and we don't, a lot of our clients aren't where we're trying to get. We're creating written content to dispel the myths but a lot of them don't want to do video. It would be great if we had with each comment rather than having to hide it. We could put a link out Oh, actually, if you check this, you can see the difference between what you think and what it actually is.

Stuart: Yeah, you know, we played around with some men, we did some Facebook marketing last year and yes, absolutely right. The feedback you get is, you know, it's quite vitriolic. They don't hold back. But I was doing it to get that over the phone, but we've just experimented with it. And they kept deleting the comments and I'm like, No, no, no, no. If this is the comments we're getting, we need to address them. So I took over replying to the office as a scam or that you used to get things like oh, my dad took out 70,000 pounds and now he owes 180,000. And I remember one specifically who'd said but you know, you don't know the backstory, so it could have been his house was repossessed. So we need 70,000 pounds. Therefore 70,000 pounds is a great investment to keep your property or the other thing, and actually, this is what I found now, he has taken it out seven years ago, and the interest rate was 8%. So what actually happened there at the time, it may have been the right thing, but now it's not that a huge part of our education is well, we need to review it. You know, I was looking at stats the other day, and it's about 40% of the public are on a standard variable rate for their mortgage for equity release, 92% of the public have never reviewed their rates. Well, that guy went back to and said look really sorry to hear but the interest is accelerated so much more neck to release lets you pay some of the interest, all of the interest and the interest rates start from 2.8%. Why don't we review that and we reviewed it and got an array of just over 3%? So bring your critics on it. It was brilliant. Because of how many people read that?

Alex: Yeah, fantastic. 

Stuart: Yeah, very not so much. And we try to use those case studies because that's the thing. It's, you know when we're talking about rates, when we're talking about the non-equity release being x, y, and Zed, it doesn't really mean a lot to people. But when we're saying this client came to us on an 8% interest rate, we managed to do it for three. This is how much money he saved each month, or this is how much less the interest is accruing by so. So yeah, definitely the case studies would be a tip I'd give any equity release advisors out there, you know, make it real. Use the examples you are doing for clients because that's what people want to see.

Alex: That's amazing. I think you may have single-handedly helped, as I was gonna say, millions of people who don't have lots of light bulbs. Go Often in my brain, I'm sure and you're on it but I know we get a few people listening to the do equity release as well that are thinking Actually, I can use and you do well that's made me think of randomly. Have you ever seen suits the

Stuart: Yeah, Meghan Markel and all that.

Alex: Yes. And it just reminded me of Harvey spectre saying when there's a gun pointed at you, you turn it around and you've turned that negative feedback into a positive by going into a colour, no-win situation of someone slagging you off on Facebook, into a new client, you've literally acted them, ensure.

Stuart: It's good to do and you know, it's quite good for the soul because if you're putting yourself out there in any context, we started off talking about videos, but this is Facebook advertising yourself out there and people are actually not slacking off your company as such. But then you're in and you know, my Facebook has got all my friends on my family on and if people are actually seeing The industry I'm in, it's got a bad reputation, then that tells what I do. So I want people to understand the passion I have for actually getting people to understand that modern equity release actually is a very far cry from where it was five years ago, and actually is the right thing for a lot of people. It's not the right thing for a lot of people as well. Yes, they need to approach us so that we can, you know, with full integrity, sit down with them and go, actually, it is right for you, or Actually, no, let's phone your lender and just renegotiate your deal. You know, we've done that for a couple of clients where we'll come into the office, we'll look at release, and you know, they're in their late 50s. And I'm like, well, no equity release can't be right for you at your age, because we don't want to pay the interest and the amount you're learning when you get to the age you're probably going to get to is a huge chunk of the likely value of your property. So let's speak to your life. And see if they will let you continue on your interest-only mortgage, let's be about other options for you. And if none of those options work, actually, equity release might be right for you. But it has to be right for the person at the time, the wise people and says, actually, I think equity release might be suitable for you, but in five years, but in five to 10 years, so let's stay in touch over the next few years and see if your position changes. So I think integrity has to be a huge part of it, which is why we've got to get out there and talk to more people.

Alex: Yeah, absolutely. I think just linking this back to video so if I put myself in. So my mom is 70.

Stuart: Yeah.

Alex: She wasn't elite mortgage-free debt-free. If she wasn't, and I am. I worked in a different industry and I didn't know about equity release, and I didn't know about any sort of financial services like that. I would be worried about my mom at her age sitting down with any kind of financial advisor without me being there? Yeah, because they watched too much rogue traders and stuff like that and you're very protective over your parents. So linking this back to Vivio I think the great thing about video for me, if I was looking at it for her, and I saw you doing all these videos and you come across the way you do, I would feel much more confident picking up the phone to you and saying, Can you sit down with my mom and talk to her about it? Because I've got to know you a little bit and like you say, integrity, and trust.

Stuart: Yeah.

Alex: Really, really important for me and I think there's a lot of people who are like me.

Stuart: I totally agree. And, you know, I can hear myself saying this to clients and I've said it's a mom, dad that five years ago, I wouldn't have done equity release for my mom and dad. Today without a doubt. In fact, we're talking about at the moment I would get mum and dad to do it. And if someone can say that they would advise their parents to do something like, I think that's hugely rare of how they feel about it. And yeah, you're right that the videos do help because people see you, people get to know you a little bit and it's only a little bit isn't it because it's a one minute, but they see you, they see you with the dog, they see your family business, and that does grow some confidence. And we, you know, but it's only one part of many, I would say, you know, our reviews are fundamental to us. Both have good reviews and are vouched for and vouch for, I think a brilliant company, who have really helped our business grow with their reviews and the way they do things. I also think if you're looking for an equity release advisor for your family, or for you, your business to work with Got to be by referral. So who would someone recommend? And you know, are they a good company ethically? And that's tricky to work out. And are they a member of the equity release council? That's the one that I would look at, you know, the equity release Council have standards for our industry. If an advisor or a company is part of that to release counsel, actually, they're taking steps to almost certificate how reliable they are. So yeah, videos are important, Alex, but I think, as a part of several other issues that people should consider.

Alex: Absolutely. Do you think the equity release counts or do enough to make people aware that they as a body should be you know, they are that stamp of authority because you go to a website and you see that there but I think a lot of consumers may not know what that means. 

Stuart: Excellent question. I had this conversation with the equity release Council, probably about six months ago, I was in contact with the chairman, the CEO and the marketing department. And it was good. I'd made the videos. And then I thought, well, let's connect to the risk councils website, see what videos they got? And check. No, no joking at all. I think the most up to date video was from 2016. And maybe 2017. I think they modernized recently and went to the marketing department. I said, Look, I don't understand. And we are trying to get across to people how modern equity release has changed how the products for everyone out there. But your videos are just not up to date. I've made some videos, how about I send them to you. And you have a look, why not use them on your website. And they've used to, I should have told you. Sorry, I haven't told you that.

Alex: I think I mentioned something about the equity release count. So like you said, I got a mention in a blog or something. 

Stuart: They put two of the videos on their website and we've set up a YouTube channel with all of our videos and they learn this but I completely understand if they can't be seen to be promoting one company. And you know, my argument to that was no, I don't want you to. I want you to show the equity release advisers out there, what is possible, you make videos, and make them interesting, make them popular, and we'll publish yours too. They started off with it's become my famous video now. It's the Wendy Bohunan video and it's a lovely lady from Plymouth who first got in contact with me last year, who and she'd seen an advert I put up a local glossy Plymouth magazine that goes up to about $40,000 And she'd seen it and she saw the family. The family photo as I call it. My wife sent me the office manager and the dog and then said I'll, you know, bulk bloke with glasses looks like a nice chap. They think I'll get him around. So I wrote around to see her and she was in a bit of a safe state. That was a horrible phrase, but she was suffering and her son was bringing her food parcels. She told me, she was wearing a 199 Oxfam dress, or someone's bringing her food parcels each week and a half, pretty dilapidated, and she got a call while I was there, from someone chasing her for money. Fast forward six months. I went to see her just before Christmas, and she was wearing a nice outfit. She now treats herself to Marks and Spencers once a week her son doesn't bring food parcels. The property has had some improvements and she no longer gets phone calls from people. Because she took out equity release, that is it's mental health has improved as well, that is a kind of rags to riches story for me because it's real. And she blesses her. She was recorded by the local paper who got hold of the story and she gave a one-minute explanation of what had happened and it was super Android equity release council saw this and said we want to use that Stuart, it's, it's a great story as to how to release can help people in the right situation. So you have to cancel since then. I've opened up this to equity release advisors. So if you are an extreme supervisor and produce some good video footage or a good blog, they couldn't have it on that site. So yeah, a good little tip there.

Alex: Lovely, brilliant. Perfect. So I want to find out the kind of like because you were we've been talking off the air, we were kind of mentioning your sort of retail background, and then you've done you were sort of your last sort of employee job was with Santander. Is that right?

Stuart: Yeah, that's right. Yeah. Yeah. I spent seven years straight from uni with deponents. And loved it there. Yeah. through the various management roles. You know that a lot about people and service, then, yeah, just happened to get into banking and was doing branch management and mortgage supervisor roles, regional mortgage manager roles. And, and then actually, I thought I could do this and I could do it as a business and there are so many marketing things that I want to do that a big corporation looks at and goes, it's not really the brand is not really what we want to do. It's not really where we want to go and I thought, well, actually, a good friend of mine owned financial investment companies. Short financial planning. And I said to him, Look, you don't have any mortgages. And I know you don't want to do mortgages, how about I have a room in your lovely offices, and I start a mortgage company, you helped me by being my supervisor. And then we came from there. And that was, what, two and a half years ago. And last year, it changed and we wanted to rebrand. We felt that we were growing to such a size that we saw the alarm in the background. Really, we thought, yeah, it's time to go out on our own. I bought his shares off him. Then we rebranded the company in January last year, and have a look back we went directly authorized and the big thing has been all the marketing we do all the branding we do is up to us. We've got no one saying oh, no, that's not what we want to do. That's not how we want to do it. We would play in our own funnel. And, and that's really, really how we want to do things. So, yeah, as a great step for me. And as I look back on it, we're sort of done 10 years before. So yeah.

Alex: Was it scary?

Stuart: Hell yeah. Yeah. Because you go from a decent salary to knowing money is coming in. And I know, a lot of advisors out there. I've done similar and it is scary. My wife had to work a lot of hours to pay the bills, and what it's like there's a pipeline for business and it takes two-three months to come in. So yeah, the early days were scary. But then we grew as having a reputation. But we started off as a mortgage company, Alex, residential is only and we started getting more and more equity released inquiries, and I've done the exams. And I thought I love this. I love how life-changing equity releases. And it's a booming business. And it's a niche. So all of those things made me think, actually that's the direction I want the business to go.

Alex: Yeah, fantastic. And what's the kind of the plans for the future then are you kind of thinking about this? I'm happy to sort of, as far as we are or want more advisors or you know, want to go national or want to keep it local? what's kind of in your Have you thought about it? Because we're sort of about a year over sort of Christmas. I was thinking about the next year, what you know, future and things like that.

Stuart: Yeah, very much. So I think, probably about six months ago. I thought, right. Okay. So, and you notice like you get anyone gets to a stage with a business that actually this business takes over nicely. I do the things that I want, I can pick the kids up, I can drop them at school. I don't have to work weekends but don't want to or we can go to the next level. I think because I've started collaborating with a lot of businesses around the country. We've got some good institutions in London, Oxford, Bournemouth, Basingstoke, new Bri, actually, we want to expand the business. I want to be out there more and meeting new introduces. So we've got two new advisors who actually are just going through their CMPA now. They've got a week away in Bristol next week doing what the week after, and then they've got two months gap, and then they've got another week in Southampton. I think the second one is.

Alex: Okay.

Stuart: So yeah, we'll have three of us advisors, recruiting additional admin, but we want to grow organically. So one of the advisors has been our office manager, so that's Sammy, and other ones my wife, so it's still keeping it a very close-knit family business. Because, as I'm sure everyone out there knows, recruitment is really difficult. Getting the right person that fits in your ethos in your model in your business, given the service that you give is very difficult. Whether we go that way in the future, I don't know. But it's interesting because I've just been working on this in the last couple of weeks. What do we want the business to represent in 2020? Well, we want to continue the education we're doing around equity release. We want to continue the collaboration we're doing with Well, we've got solicitors, we've got accountants, we've got mortgage brokers, we've even got equity release advisers who don't really like doing it to lease sending us business and with commission sharing with them. Because you know, if you've got a mortgage business and your equity release qualified, but you don't do many equity releases, it's difficult to actually sit down with Brian, and go, these are your options because you're not up to speed with it. It's fast-moving, so yeah, we're working with groups like that. And that's what I want my role to be going forward. But last year, our best things we did were the things where we went to events, we ran events with our introduces with our partners. And I'll give a couple of examples. So far this year, we've got fine dining experience. We've got a gin tasting event, and we're going to horse racing, we're going to eat now but races and then they help for our partners and are introduced as where we say, thank you. We say thank you for introducing that business to us last year. And don't forget us this year. Because for us, having fun at work is really important. You know, in the past, I've had mental health issues and I've struggled getting up. So the balance of business is really important to me. So yeah that's what 2020 looks like.

Alex: fantastically you have me at gin tasting I am I'm a huge draw to know what my may want to know my knees or regulation is.

Stuart: Come on. 

Alex: Find a gene that I like more than sip Smith.

Stuart: What's it called?

Alex: Sip Smith

Stuart: I'm actually writing this down what flavour?

Alex: Well it's like a London dry gin. There's nothing fancy about it. 

Stuart: Yeah. 

Alex: Every gin that I try. 

Alex: Yeah.

Stuart: It's like it's good, but it's not quite. So my solution is to find a gene that I like better than sip Smith.

Alex: Oh, you have to try and then do a lemon drizzle lemonade just have the normal the green one. It's got a swan on it. I'm on like, it's one of the gin is on my things like I'm I think I'm known for having beard glasses. Loving and drinking gin is like the key things

Stuart: So I've just written down green with swan. So.

Alex: Yeah, I'm after that. Well, if you love Sip Man, then you'd have enjoyed the research that I was doing last week of places in Devon, that have good gin events. And one of them and I'm not making this up, we've got the National Marine Aquarium in clover. 

Alex: Right.

Stuart: They got an event coming up in a few Saturdays time called Gins with Finn. I'm honestly not making that up. They somehow have managed to get the National Marine Aquarium and the gym company together, and they didn't know what to call it. So it's an evening event where they've got a company with several different gyms and obviously the sharks and the various animals they've got in the tanks are the fins. So yeah, you might have to come up with four gins with fins, Alex.

Alex: Well, the other thing I love is a good pun. I absolutely love it. So that sounds like it. My event well it's a full house.

Stuart: Yeah.

Alex: Oh, my so I'm gonna touch for a second I'm not gonna pass away this year but my funeral should be called gin's event.

Stuart: Yeah. People will be pleased to hear we've actually decided against that one as Baba has 143 different gins and now teaches you how to make them and part of the event is you get your first three as part of the deal. So yeah, I think we've got. I think 12 of our introducers and partners come into that one. So yeah, it's all part of it. It's yeah, enjoy business, enjoy collaborating and let's make up days fun, I think is the key.

Alex: Absolutely. Well, we've got a I was just looking at my podcast schedule and there was a guy we recorded with Adam King who, so when yours goes live, his would have already been on the thing he talks about is partnerships. That is massive for him so yeah it just makes sense doesn't it getting those right partnerships where it's kind of a win-win for you and for them even like you say people that are qualified in an equity release but do it as an add on? 

Stuart: Yeah, absolutely. 

Alex: Getting with the right people and yeah, and the thing coming like bringing it back to the video that is building rapport but it's meeting people in person builds rapport more than ever. Giving them free Jin builds a lot more report is all about for me like relationships are like having a good life. I just think I like doing business with people that I like.

Stuart: Yeah.

Alex: So and then doing like videos is getting to know them a little bit first, but then that's why we do our events in peace where I can meet a lot of people that listen to the podcast and things like that, and then that builds our relationship. Even more. And that's just the same across any business especially I think if you're giving financial advice. 

Stuart: It is a nail on the head, I think. Yeah, the videos when we started them in June and then through July and August, we released one a week of a series of educational ones and the ones we just started releasing all the why, as a sister, accountant, mortgage broker, etc. Should you work with us? So yeah, the second one will come out this week, and then we're doing them weekly. But the last set of videos, actually, yeah, you've just made me think of a guy contacted me on LinkedIn and said, I want to collaborate with you. You know, you could really do a lot of equity release. You see a lot of clients. I haven't got the confidence to do it at the moment. So yeah, can you see my client will like I'm sending them completed on Monday, the client completed on Monday and I'm sending him a check for just over 6,000 pounds this week, but actually check is so 1980s However I send him the funds as soon as I received them. So yeah, that the collaboration thing can be lucrative and he hasn't done any of the work or taken any of the risks on that, other than he has a good relationship with the client who now has helped her three daughters out one was struggling with our business one was struggling to pay a mortgage. And the third one was just delighted that her two sisters were struggling. Now she wasn't obvious but the other way we'll be fair to divide the money equally three ways. So the third child got the same as the two others who really needed it. So yeah, it's a good story about how videos can lead to increased collaboration and how that can help a business because how does that guy who sent the client to me know how does his client feel about him now that we've helped her solve a problem. Exactly.

Stuart: Exactly. Thank you so much for introducing me to Stuart. Exactly. It's brilliant. It is like it is a win-win. And so yeah, no, I think we spend a lot of time naturally in our businesses thinking I want to find new business myself, and when I'm on a market myself, just to get new business, but actually marketing to get collaborators and partnerships as well is, you know, coming massively.

Stuart: Yeah, yeah. And it's something that I cottoned on to later on last year because any marketing you do for clients is actually hard work. And it needs to be very consistent. You need to do a lot of it. And finding the right niche is really tricky. Whether that is you know, because obviously, my niche is, well, probably age 65 to 75 owns my own property. But has a need for a lump sum or income, whether that be to improve their lives, whether it be to invite them, improve their family's lives, whether that be to reduce their inheritance tax liability, and they're perhaps not easy niches to find in a marketing campaign. But when you're collaborating with people who, you know will write as, as an example, whether they're a solicitor or just a will writer firm, one of the questions they ask someone when they're writing Well, do you own your own property? Oh, yes. And we're writers that say to me that the phrase we hear most is where asset rich but cash poor. And, you know, I know someone who may be able to help you with that. Let me introduce you to Stuart. And he can talk to you about being asset rich and a little bit less cash poor. So yeah, it's those collaborations and when someone finds a client for you, the relationship is virtually almost there. 

Alex: Yeah, exactly. 

Stuart: Whereas when you find the client, you have to build the relationship. So yeah, the collaboration pieces are where the future is Alex? It really is. That's a huge part of our business for 2020. And I would suggest for people out there, it should be part of this.

Alex: You've been dropping value bombs all the way through this Stuart. Exactly. We've needed for 40 minutes. I can't believe it. 

Stuart: Wow. 

Alex: This is what I love. So the podcast, but amazing is nearly when it will be a year old by the time we published this.

Stuart: Okay. 

Alex: We would have only had this conversation if I had started it. And what I love about talking to advisors is that I learn more from your perspective as well. But yes, you know, we only generally only do the marketing stuff we don't deal with the end consumer. So for me, I get loads of different ideas from, from having people like yourself on. So I've really enjoyed chatting with you. I love your enthusiasm for everything. It's really refreshing. Is there anything we haven't talked about? That could help anyone listening? Do you think?

Stuart: Yeah, the only thing that I think that I was thinking about? Obviously you, you invited me to this last week and I'm thinking about well if I was listening to a podcast, what would I want to hear that we focused a lot on video and I think the video is, is kind of the symbol of what we as advisors need to do. And what I mean by that is, the video was try something outside of your box, or something out of your comfort zone. Well, in the last six months, I've been trying things out of my comfort zone, and things like contacting that journalist in the Daily Mail, who's done an article about your industry and saying really interested in your article? A couple of things that disagree with that data? How about you ask me for a comment next time. I'm going to the local press and saying, Okay, what do your readers know about equity release? What do they know about investments? Whatever your niche is, what do they know? They will try to get you to do an advertorial and pay for it. But yeah, maybe that's the right thing for you to do. That morial is how I've grown my business in Plymouth. I think my advertorial now a lot of the local newspapers are online as well. And one of the 2400 videos that I referenced earlier on that got over 6000 hits from people online. So yeah, it's trying things that are a little bit different, be open to ideas. The last one I'll say is next Saturday, I think it's the 25th we've got an advertorial appearing in The National paper in the times and national paper, and I would never have considered going national, even a year ago. But the company phoned me up. And obviously, it's a selling space advertising marketing company to say, you know, we've got a quarter-page advertorial. It's 8000 pounds. Okay, can I have two? No, no, no way. As you know, I'm a small business. There's no way we can afford anything like that. But I'm interested in the concept, talk to me about it. And he sent me the article. I hadn't looked at it. And then I said, 8000 ridiculous. And you had three and a half thousand. I said, Wow, there's a discount for you. And I said I'm really interested, when's the deadline? And he told me when the deadline was and I said, Well, I need to have a think about it. I need to have a chat with the directors on their new director. I need to have a think about it. And he came back to me: The date for deadlines ledger What are your thoughts? I said I want to do that. But what's your very best price? 1500 pounds we're going to 1.2 million homes I'm really scared now Alex. NET today because we were just trying things a little bit out of the box. We're prepared to negotiate, we want to build relationships. He wants us to advertise in the future. And I think Yeah, what's a 8,000, 1500 pound discount that's a pretty good discount so if you're out there and dealing with agencies and papers, kids sticking to your guns negotiate to be a bit cheeky and wow, you can find yourself in positions you possibly think it would be.

Alex: That's fantastic, or you will have to let me know how that goes on LinkedIn because I will. I'll add it to the outro of because it will be by the time we get this published so that all you'll kind of know what's happened with our 

Stuart: Yes, yeah.

Alex: We'll do it with a bit of time travelling. Stuart this has blown me away genuinely, the amount of value you've given. I'm really excited to get this live and share it with everyone. And it's been great to hear what 2019 has been viewed and I'm really excited to like, I don't want to wish my time away but I'm really excited to see where you are this time next year.

Alex: Yeah, no it's gonna be exciting in May and yeah, I really appreciate you. You asked me to come on this because the value bombs thing I've never even heard of. But yeah, I like coming up with new ways of doing things. And I really enjoy sharing those ideas. Because, you know, we know active release advisors in this country is my enemy or my competition. The enemy in the competition is people who are saying that equity release isn't right for people and by us why it's right for people and as educated people, we will you know, what is that lovely phrase? A rising tide lifts all ships. And that is what we're trying to do here.

Alex: Fantastic. Love it. Love it so much. So awesome way to end this, Stuart. I really appreciate your time. Let's definitely do this again next year if not in kind of six months.

Stuart: Great.

Alex: All right, Stuart. Thanks again.

Stuart: Yeah, all right. Thanks again, mate.

Alex: There we have it. That was my chat with Stuart, an absolutely great guy. He's the first equity release advisor to be featured on my new podcast, the equity release podcast, which will be out now as well. It's kind of out I'm recording this on the week of it launching. So by the time this is live, it will definitely be out. So check that out if you haven't already. And I will see you next time. And in fact, I'm recording this a bit early. And I'm a little bit worried about the outbreak of the coronavirus kind of outbreak affecting a lot of events. So as I record this now, our event is going ahead. And this should be published on the 23rd a couple of days before our event. So hopefully fingers crossed touchwood I'll see you in a couple of days if you come in. If, if it's not happening, and I haven't had the chance to re-edit this podcast episode, that's a bit confusing but hopefully I will be seeing you in a couple of days. See you there.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 23 Mar 2020 06:00:09 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Alex: Hello, my friends in financial services welcome back to the podcast this week I've got an equity release advisor. And wow, we've talked about loads of stuff, loads of tips from Stuart probably more tips per minute than you get from your marketing expert. And so I think one thing for us as a business when we've helped people advertise equity release is a lot of negative kinds of thoughts and opinions of how things were done before a lot of people that are in situations or heard of people in situations that are not good because of equity release. And I've seen Stewart sort of on a bit of a mission to try and he's very passionate about getting this message across that modern equity release is much better. There's just so much in this episode of like how to negotiate with the press. We talk a lot about videos. So Stuart messaged me and emailed me in June about videos and him starting that video journey. We talk a lot about that. It's just such an interesting story about partnerships as well about how to focus on marketing to get partnerships not just to get cold leads. So whether you do mortgages, life equity release, or don't even work in financial services, there's so much you can get out of this episode from a marketing perspective. So, I want to introduce you to Stuart. How is an equity release at fly advisor in Plymouth used to work in banking used to work in Debenhams went out on his own after sort of a long corporate career and it's really fascinating to see where he is at now. Hello, and welcome back to the lead generation for financial services podcast and I've got a very special guest on today. I have got Mr Stuart Powell. How are you doing today?

Stuart: Hi, how are you? I’m very good. Thank you mate. Thanks for setting this up. Be nice to have a chat. 

Alex: Yeah, no, absolutely. I was just well, we just before we hit record, I was just pulling out an old email that you sent me and I couldn't remember the date of it. And I think I sent you an email on kind of pop my sort of email sequence about doing videos. In fact, I think it's Yeah, it's entitled, you have to make bad videos to make good videos.

Stuart: Yeah.

Alex: He said, you've inspired me after listening to this podcast. We now have a YouTube video and four videos on equity release. 

Stuart: Yeah, yes. Take a look. Give me some feedback. 

Alex: So that was June 2019. We're now January 2020. So what six months ago and now I'm seeing the videos that you're doing now and you've got like you see you're not hiring in a sort of production crew and things like what it looks like.

Stuart: Oh, yeah, we got producers, directors, actors, we've got that now. Yeah, you know, I think where we were with the business around June and your podcast on, you know, try it. If it goes badly, that's good because you learn a lot and the rule and this is exactly what people want to see. So I think to start with Sammy, my office manager and I were at probably a simply biz seminar down in Cornwall somewhere and we were on a break, and we were just playing around with the laptop of mom now actually, and just recording a couple of videos out in the sunshine in their garden, and just talking about equity release and she was interviewing me and we were playing around and they were good enough to release but they kind of inspired me to give it more of a go and then I listened to your podcast and yeah, don't worry about it. If it's bad, just start somewhere. So yeah, I went into the office. Did I think about a five-minute video? And it got really good feedback even though it was grainy and wobbly but yeah, that's where it started. Yeah, June last year. 

Alex: Yeah. Wow. Okay. It's great. I love it because like, well, the thing is with having podcasts you don't get more ratio of feedback to listeners is very different to anything else. Because like on a podcast, there's no natural place to comment or anything. People have to take the time out to send you a message. So like when you're putting videos on YouTube is easy to comment and you put posts on Facebook, it's easy to come up with a podcast, there's nowhere to comment. So I only get the old kind of message pin when people do actually reach out and it normally is because they've done something so it's always like, brilliant to hear that something that we've done has kind of affected someone else. So it was really.

Stuart: Yeah, no, that's good. I sent you a quick message to say thanks you've inspired me. Yeah, but I watched it and got some feedback on it. And I think the feedback was great. I love what you're doing not enough people are talking about equity release. Not enough people are trying to educate both clients or potential clients or other introduces as to why it's good for the older generation, but also why it's good for other financial services businesses to understand a little bit more about it. And I went online and went on YouTube and there's no one really being real online about equity release other than being lossy companies who and millions on production or they've got their remember to morph Sony heart and all that they.

Alex: Oh yeah.

Stuart: They've got those types of videos which are great. So I decided to probably shorten the videos a little bit. Because the feedback was great, I really like what you're talking about. But it's too much information in a five-minute video, why not 1-minute videos. So, so yeah, I thought, right, let's break them down and literally put something out on LinkedIn. were based in Plymouth. So put something on LinkedIn, then you will know any good videographers. And a guy called Luke Strata was recommended a couple of times and he and I met he came in the office and wow, what a setter. I mean, the cost wasn't too bad at all. But the camera equipment I know you've seen it on some of our LinkedIn vids. It looks like yeah, so being in next Hollywood blockbuster, this coffee breaks a lot.

Alex: And if you're in a restaurant or a cafe and I was at Stewart's house, and they were at the tables, that's definitely a restaurant or a cafe or something. I was like, I'm in the wrong game from and if you can get a house like that.

Stuart: Equity release, and you're fortunate And I know that you know that we're very near the home, which is the beautiful see parts of glimmer, the office and we go down there for a coffee sometimes and of course we're OSHA mortgages notion act to release and the cafes overlooks the ocean and you know in my brain it made sense but the cafe owner said yeah, yeah come down for the morning and then you know just to make sure you have some tea coffee and bacon buses and you can have the room for free and you know, he asked me about the buses I'm honest. Luke and I went down there Luke set up first and I came in and oh my god, he has taken over, probably half that blooming cafe. And yeah, it didn't seem like a great idea at the time I took the dog down and I don't you've seen the first video but the dogs and James Bond villain stroking the dog up on my lap. I read two minutes before the video started to shit right. So in the cafe as yes and customers are coming in for breakfast so yeah. Not quite as glamorous.

Alex: Yeah.

Stuart: Oh then a storm came so we were filming with the storm in the background so the beautiful ocean waves were quite as I expected but you know you laminate and you've got to do better to do it well.

Alex: Well, that's brilliant. I love that so much has happened to me so much to actually put you off doing it and make it harder to work with it. Let it go baby is still peeling off and I've just found my replies to you because I yeah, I think I said yeah, so one thing I think I said was like, Don't worry about you don't need an excuse to make the video I think I was like, I think a lot of people do that they sort of when you're first doing videos, you feel natural. You need to explain why during the video. Yeah. I remember saying that as well. And then yeah, I think I said splitting it up into smaller, smaller ones. 

Stuart: Yeah, great. 

Alex: Yeah.

Stuart: It was fine because the first step videos were very much okay. The clients out there don't understand about equity release. So let's tell them what the process is. Let's tell them why modern equity release is better than the old equity release. Let's tell them you know, the interest rates are lower than they've ever been. Let's tell them there's no negative equity guarantee on just about every product out there. So, you know, there's a real fear in my world is about equity release. So let's dispel some of the untruths. Let's tell people what the process actually is. And let's try and be a little bit more accessible. There are some really big companies out there doing equity release, you know, you have Vivos, Liverpool, Victoria, and there are some huge broker firms. I think the more local the more family-based business, such as ours is where local older people want to be where they want to be, you know, they want the products they want their people to be from where they're from, and understand a little bit about them and their world. Does that make sense?

Alex: Yeah, no, that's exactly what we found when we've cuz we've run some x release ad campaigns on Facebook. Yeah. We've found when we've advertised the advisor, rather than a brand, and we've made it very personal, they work really well. And the cost per lead is slightly higher than what you typically get with mortgages. Yeah, we brought that down a bit. But the quality when that comes through when we're advertising the person. What we have found, though, like, you rightly say, a lot of fear, like every ad campaign, we've put out, there'll be loads of people saying this is a scam. Yeah, many of them and we don't, a lot of our clients aren't where we're trying to get. We're creating written content to dispel the myths but a lot of them don't want to do video. It would be great if we had with each comment rather than having to hide it. We could put a link out Oh, actually, if you check this, you can see the difference between what you think and what it actually is.

Stuart: Yeah, you know, we played around with some men, we did some Facebook marketing last year and yes, absolutely right. The feedback you get is, you know, it's quite vitriolic. They don't hold back. But I was doing it to get that over the phone, but we've just experimented with it. And they kept deleting the comments and I'm like, No, no, no, no. If this is the comments we're getting, we need to address them. So I took over replying to the office as a scam or that you used to get things like oh, my dad took out 70,000 pounds and now he owes 180,000. And I remember one specifically who'd said but you know, you don't know the backstory, so it could have been his house was repossessed. So we need 70,000 pounds. Therefore 70,000 pounds is a great investment to keep your property or the other thing, and actually, this is what I found now, he has taken it out seven years ago, and the interest rate was 8%. So what actually happened there at the time, it may have been the right thing, but now it's not that a huge part of our education is well, we need to review it. You know, I was looking at stats the other day, and it's about 40% of the public are on a standard variable rate for their mortgage for equity release, 92% of the public have never reviewed their rates. Well, that guy went back to and said look really sorry to hear but the interest is accelerated so much more neck to release lets you pay some of the interest, all of the interest and the interest rates start from 2.8%. Why don't we review that and we reviewed it and got an array of just over 3%? So bring your critics on it. It was brilliant. Because of how many people read that?

Alex: Yeah, fantastic. 

Stuart: Yeah, very not so much. And we try to use those case studies because that's the thing. It's, you know when we're talking about rates, when we're talking about the non-equity release being x, y, and Zed, it doesn't really mean a lot to people. But when we're saying this client came to us on an 8% interest rate, we managed to do it for three. This is how much money he saved each month, or this is how much less the interest is accruing by so. So yeah, definitely the case studies would be a tip I'd give any equity release advisors out there, you know, make it real. Use the examples you are doing for clients because that's what people want to see.

Alex: That's amazing. I think you may have single-handedly helped, as I was gonna say, millions of people who don't have lots of light bulbs. Go Often in my brain, I'm sure and you're on it but I know we get a few people listening to the do equity release as well that are thinking Actually, I can use and you do well that's made me think of randomly. Have you ever seen suits the

Stuart: Yeah, Meghan Markel and all that.

Alex: Yes. And it just reminded me of Harvey spectre saying when there's a gun pointed at you, you turn it around and you've turned that negative feedback into a positive by going into a colour, no-win situation of someone slagging you off on Facebook, into a new client, you've literally acted them, ensure.

Stuart: It's good to do and you know, it's quite good for the soul because if you're putting yourself out there in any context, we started off talking about videos, but this is Facebook advertising yourself out there and people are actually not slacking off your company as such. But then you're in and you know, my Facebook has got all my friends on my family on and if people are actually seeing The industry I'm in, it's got a bad reputation, then that tells what I do. So I want people to understand the passion I have for actually getting people to understand that modern equity release actually is a very far cry from where it was five years ago, and actually is the right thing for a lot of people. It's not the right thing for a lot of people as well. Yes, they need to approach us so that we can, you know, with full integrity, sit down with them and go, actually, it is right for you, or Actually, no, let's phone your lender and just renegotiate your deal. You know, we've done that for a couple of clients where we'll come into the office, we'll look at release, and you know, they're in their late 50s. And I'm like, well, no equity release can't be right for you at your age, because we don't want to pay the interest and the amount you're learning when you get to the age you're probably going to get to is a huge chunk of the likely value of your property. So let's speak to your life. And see if they will let you continue on your interest-only mortgage, let's be about other options for you. And if none of those options work, actually, equity release might be right for you. But it has to be right for the person at the time, the wise people and says, actually, I think equity release might be suitable for you, but in five years, but in five to 10 years, so let's stay in touch over the next few years and see if your position changes. So I think integrity has to be a huge part of it, which is why we've got to get out there and talk to more people.

Alex: Yeah, absolutely. I think just linking this back to video so if I put myself in. So my mom is 70.

Stuart: Yeah.

Alex: She wasn't elite mortgage-free debt-free. If she wasn't, and I am. I worked in a different industry and I didn't know about equity release, and I didn't know about any sort of financial services like that. I would be worried about my mom at her age sitting down with any kind of financial advisor without me being there? Yeah, because they watched too much rogue traders and stuff like that and you're very protective over your parents. So linking this back to Vivio I think the great thing about video for me, if I was looking at it for her, and I saw you doing all these videos and you come across the way you do, I would feel much more confident picking up the phone to you and saying, Can you sit down with my mom and talk to her about it? Because I've got to know you a little bit and like you say, integrity, and trust.

Stuart: Yeah.

Alex: Really, really important for me and I think there's a lot of people who are like me.

Stuart: I totally agree. And, you know, I can hear myself saying this to clients and I've said it's a mom, dad that five years ago, I wouldn't have done equity release for my mom and dad. Today without a doubt. In fact, we're talking about at the moment I would get mum and dad to do it. And if someone can say that they would advise their parents to do something like, I think that's hugely rare of how they feel about it. And yeah, you're right that the videos do help because people see you, people get to know you a little bit and it's only a little bit isn't it because it's a one minute, but they see you, they see you with the dog, they see your family business, and that does grow some confidence. And we, you know, but it's only one part of many, I would say, you know, our reviews are fundamental to us. Both have good reviews and are vouched for and vouch for, I think a brilliant company, who have really helped our business grow with their reviews and the way they do things. I also think if you're looking for an equity release advisor for your family, or for you, your business to work with Got to be by referral. So who would someone recommend? And you know, are they a good company ethically? And that's tricky to work out. And are they a member of the equity release council? That's the one that I would look at, you know, the equity release Council have standards for our industry. If an advisor or a company is part of that to release counsel, actually, they're taking steps to almost certificate how reliable they are. So yeah, videos are important, Alex, but I think, as a part of several other issues that people should consider.

Alex: Absolutely. Do you think the equity release counts or do enough to make people aware that they as a body should be you know, they are that stamp of authority because you go to a website and you see that there but I think a lot of consumers may not know what that means. 

Stuart: Excellent question. I had this conversation with the equity release Council, probably about six months ago, I was in contact with the chairman, the CEO and the marketing department. And it was good. I'd made the videos. And then I thought, well, let's connect to the risk councils website, see what videos they got? And check. No, no joking at all. I think the most up to date video was from 2016. And maybe 2017. I think they modernized recently and went to the marketing department. I said, Look, I don't understand. And we are trying to get across to people how modern equity release has changed how the products for everyone out there. But your videos are just not up to date. I've made some videos, how about I send them to you. And you have a look, why not use them on your website. And they've used to, I should have told you. Sorry, I haven't told you that.

Alex: I think I mentioned something about the equity release count. So like you said, I got a mention in a blog or something. 

Stuart: They put two of the videos on their website and we've set up a YouTube channel with all of our videos and they learn this but I completely understand if they can't be seen to be promoting one company. And you know, my argument to that was no, I don't want you to. I want you to show the equity release advisers out there, what is possible, you make videos, and make them interesting, make them popular, and we'll publish yours too. They started off with it's become my famous video now. It's the Wendy Bohunan video and it's a lovely lady from Plymouth who first got in contact with me last year, who and she'd seen an advert I put up a local glossy Plymouth magazine that goes up to about $40,000 And she'd seen it and she saw the family. The family photo as I call it. My wife sent me the office manager and the dog and then said I'll, you know, bulk bloke with glasses looks like a nice chap. They think I'll get him around. So I wrote around to see her and she was in a bit of a safe state. That was a horrible phrase, but she was suffering and her son was bringing her food parcels. She told me, she was wearing a 199 Oxfam dress, or someone's bringing her food parcels each week and a half, pretty dilapidated, and she got a call while I was there, from someone chasing her for money. Fast forward six months. I went to see her just before Christmas, and she was wearing a nice outfit. She now treats herself to Marks and Spencers once a week her son doesn't bring food parcels. The property has had some improvements and she no longer gets phone calls from people. Because she took out equity release, that is it's mental health has improved as well, that is a kind of rags to riches story for me because it's real. And she blesses her. She was recorded by the local paper who got hold of the story and she gave a one-minute explanation of what had happened and it was super Android equity release council saw this and said we want to use that Stuart, it's, it's a great story as to how to release can help people in the right situation. So you have to cancel since then. I've opened up this to equity release advisors. So if you are an extreme supervisor and produce some good video footage or a good blog, they couldn't have it on that site. So yeah, a good little tip there.

Alex: Lovely, brilliant. Perfect. So I want to find out the kind of like because you were we've been talking off the air, we were kind of mentioning your sort of retail background, and then you've done you were sort of your last sort of employee job was with Santander. Is that right?

Stuart: Yeah, that's right. Yeah. Yeah. I spent seven years straight from uni with deponents. And loved it there. Yeah. through the various management roles. You know that a lot about people and service, then, yeah, just happened to get into banking and was doing branch management and mortgage supervisor roles, regional mortgage manager roles. And, and then actually, I thought I could do this and I could do it as a business and there are so many marketing things that I want to do that a big corporation looks at and goes, it's not really the brand is not really what we want to do. It's not really where we want to go and I thought, well, actually, a good friend of mine owned financial investment companies. Short financial planning. And I said to him, Look, you don't have any mortgages. And I know you don't want to do mortgages, how about I have a room in your lovely offices, and I start a mortgage company, you helped me by being my supervisor. And then we came from there. And that was, what, two and a half years ago. And last year, it changed and we wanted to rebrand. We felt that we were growing to such a size that we saw the alarm in the background. Really, we thought, yeah, it's time to go out on our own. I bought his shares off him. Then we rebranded the company in January last year, and have a look back we went directly authorized and the big thing has been all the marketing we do all the branding we do is up to us. We've got no one saying oh, no, that's not what we want to do. That's not how we want to do it. We would play in our own funnel. And, and that's really, really how we want to do things. So, yeah, as a great step for me. And as I look back on it, we're sort of done 10 years before. So yeah.

Alex: Was it scary?

Stuart: Hell yeah. Yeah. Because you go from a decent salary to knowing money is coming in. And I know, a lot of advisors out there. I've done similar and it is scary. My wife had to work a lot of hours to pay the bills, and what it's like there's a pipeline for business and it takes two-three months to come in. So yeah, the early days were scary. But then we grew as having a reputation. But we started off as a mortgage company, Alex, residential is only and we started getting more and more equity released inquiries, and I've done the exams. And I thought I love this. I love how life-changing equity releases. And it's a booming business. And it's a niche. So all of those things made me think, actually that's the direction I want the business to go.

Alex: Yeah, fantastic. And what's the kind of the plans for the future then are you kind of thinking about this? I'm happy to sort of, as far as we are or want more advisors or you know, want to go national or want to keep it local? what's kind of in your Have you thought about it? Because we're sort of about a year over sort of Christmas. I was thinking about the next year, what you know, future and things like that.

Stuart: Yeah, very much. So I think, probably about six months ago. I thought, right. Okay. So, and you notice like you get anyone gets to a stage with a business that actually this business takes over nicely. I do the things that I want, I can pick the kids up, I can drop them at school. I don't have to work weekends but don't want to or we can go to the next level. I think because I've started collaborating with a lot of businesses around the country. We've got some good institutions in London, Oxford, Bournemouth, Basingstoke, new Bri, actually, we want to expand the business. I want to be out there more and meeting new introduces. So we've got two new advisors who actually are just going through their CMPA now. They've got a week away in Bristol next week doing what the week after, and then they've got two months gap, and then they've got another week in Southampton. I think the second one is.

Alex: Okay.

Stuart: So yeah, we'll have three of us advisors, recruiting additional admin, but we want to grow organically. So one of the advisors has been our office manager, so that's Sammy, and other ones my wife, so it's still keeping it a very close-knit family business. Because, as I'm sure everyone out there knows, recruitment is really difficult. Getting the right person that fits in your ethos in your model in your business, given the service that you give is very difficult. Whether we go that way in the future, I don't know. But it's interesting because I've just been working on this in the last couple of weeks. What do we want the business to represent in 2020? Well, we want to continue the education we're doing around equity release. We want to continue the collaboration we're doing with Well, we've got solicitors, we've got accountants, we've got mortgage brokers, we've even got equity release advisers who don't really like doing it to lease sending us business and with commission sharing with them. Because you know, if you've got a mortgage business and your equity release qualified, but you don't do many equity releases, it's difficult to actually sit down with Brian, and go, these are your options because you're not up to speed with it. It's fast-moving, so yeah, we're working with groups like that. And that's what I want my role to be going forward. But last year, our best things we did were the things where we went to events, we ran events with our introduces with our partners. And I'll give a couple of examples. So far this year, we've got fine dining experience. We've got a gin tasting event, and we're going to horse racing, we're going to eat now but races and then they help for our partners and are introduced as where we say, thank you. We say thank you for introducing that business to us last year. And don't forget us this year. Because for us, having fun at work is really important. You know, in the past, I've had mental health issues and I've struggled getting up. So the balance of business is really important to me. So yeah that's what 2020 looks like.

Alex: fantastically you have me at gin tasting I am I'm a huge draw to know what my may want to know my knees or regulation is.

Stuart: Come on. 

Alex: Find a gene that I like more than sip Smith.

Stuart: What's it called?

Alex: Sip Smith

Stuart: I'm actually writing this down what flavour?

Alex: Well it's like a London dry gin. There's nothing fancy about it. 

Stuart: Yeah. 

Alex: Every gin that I try. 

Alex: Yeah.

Stuart: It's like it's good, but it's not quite. So my solution is to find a gene that I like better than sip Smith.

Alex: Oh, you have to try and then do a lemon drizzle lemonade just have the normal the green one. It's got a swan on it. I'm on like, it's one of the gin is on my things like I'm I think I'm known for having beard glasses. Loving and drinking gin is like the key things

Stuart: So I've just written down green with swan. So.

Alex: Yeah, I'm after that. Well, if you love Sip Man, then you'd have enjoyed the research that I was doing last week of places in Devon, that have good gin events. And one of them and I'm not making this up, we've got the National Marine Aquarium in clover. 

Alex: Right.

Stuart: They got an event coming up in a few Saturdays time called Gins with Finn. I'm honestly not making that up. They somehow have managed to get the National Marine Aquarium and the gym company together, and they didn't know what to call it. So it's an evening event where they've got a company with several different gyms and obviously the sharks and the various animals they've got in the tanks are the fins. So yeah, you might have to come up with four gins with fins, Alex.

Alex: Well, the other thing I love is a good pun. I absolutely love it. So that sounds like it. My event well it's a full house.

Stuart: Yeah.

Alex: Oh, my so I'm gonna touch for a second I'm not gonna pass away this year but my funeral should be called gin's event.

Stuart: Yeah. People will be pleased to hear we've actually decided against that one as Baba has 143 different gins and now teaches you how to make them and part of the event is you get your first three as part of the deal. So yeah, I think we've got. I think 12 of our introducers and partners come into that one. So yeah, it's all part of it. It's yeah, enjoy business, enjoy collaborating and let's make up days fun, I think is the key.

Alex: Absolutely. Well, we've got a I was just looking at my podcast schedule and there was a guy we recorded with Adam King who, so when yours goes live, his would have already been on the thing he talks about is partnerships. That is massive for him so yeah it just makes sense doesn't it getting those right partnerships where it's kind of a win-win for you and for them even like you say people that are qualified in an equity release but do it as an add on? 

Stuart: Yeah, absolutely. 

Alex: Getting with the right people and yeah, and the thing coming like bringing it back to the video that is building rapport but it's meeting people in person builds rapport more than ever. Giving them free Jin builds a lot more report is all about for me like relationships are like having a good life. I just think I like doing business with people that I like.

Stuart: Yeah.

Alex: So and then doing like videos is getting to know them a little bit first, but then that's why we do our events in peace where I can meet a lot of people that listen to the podcast and things like that, and then that builds our relationship. Even more. And that's just the same across any business especially I think if you're giving financial advice. 

Stuart: It is a nail on the head, I think. Yeah, the videos when we started them in June and then through July and August, we released one a week of a series of educational ones and the ones we just started releasing all the why, as a sister, accountant, mortgage broker, etc. Should you work with us? So yeah, the second one will come out this week, and then we're doing them weekly. But the last set of videos, actually, yeah, you've just made me think of a guy contacted me on LinkedIn and said, I want to collaborate with you. You know, you could really do a lot of equity release. You see a lot of clients. I haven't got the confidence to do it at the moment. So yeah, can you see my client will like I'm sending them completed on Monday, the client completed on Monday and I'm sending him a check for just over 6,000 pounds this week, but actually check is so 1980s However I send him the funds as soon as I received them. So yeah, that the collaboration thing can be lucrative and he hasn't done any of the work or taken any of the risks on that, other than he has a good relationship with the client who now has helped her three daughters out one was struggling with our business one was struggling to pay a mortgage. And the third one was just delighted that her two sisters were struggling. Now she wasn't obvious but the other way we'll be fair to divide the money equally three ways. So the third child got the same as the two others who really needed it. So yeah, it's a good story about how videos can lead to increased collaboration and how that can help a business because how does that guy who sent the client to me know how does his client feel about him now that we've helped her solve a problem. Exactly.

Stuart: Exactly. Thank you so much for introducing me to Stuart. Exactly. It's brilliant. It is like it is a win-win. And so yeah, no, I think we spend a lot of time naturally in our businesses thinking I want to find new business myself, and when I'm on a market myself, just to get new business, but actually marketing to get collaborators and partnerships as well is, you know, coming massively.

Stuart: Yeah, yeah. And it's something that I cottoned on to later on last year because any marketing you do for clients is actually hard work. And it needs to be very consistent. You need to do a lot of it. And finding the right niche is really tricky. Whether that is you know, because obviously, my niche is, well, probably age 65 to 75 owns my own property. But has a need for a lump sum or income, whether that be to improve their lives, whether it be to invite them, improve their family's lives, whether that be to reduce their inheritance tax liability, and they're perhaps not easy niches to find in a marketing campaign. But when you're collaborating with people who, you know will write as, as an example, whether they're a solicitor or just a will writer firm, one of the questions they ask someone when they're writing Well, do you own your own property? Oh, yes. And we're writers that say to me that the phrase we hear most is where asset rich but cash poor. And, you know, I know someone who may be able to help you with that. Let me introduce you to Stuart. And he can talk to you about being asset rich and a little bit less cash poor. So yeah, it's those collaborations and when someone finds a client for you, the relationship is virtually almost there. 

Alex: Yeah, exactly. 

Stuart: Whereas when you find the client, you have to build the relationship. So yeah, the collaboration pieces are where the future is Alex? It really is. That's a huge part of our business for 2020. And I would suggest for people out there, it should be part of this.

Alex: You've been dropping value bombs all the way through this Stuart. Exactly. We've needed for 40 minutes. I can't believe it. 

Stuart: Wow. 

Alex: This is what I love. So the podcast, but amazing is nearly when it will be a year old by the time we published this.

Stuart: Okay. 

Alex: We would have only had this conversation if I had started it. And what I love about talking to advisors is that I learn more from your perspective as well. But yes, you know, we only generally only do the marketing stuff we don't deal with the end consumer. So for me, I get loads of different ideas from, from having people like yourself on. So I've really enjoyed chatting with you. I love your enthusiasm for everything. It's really refreshing. Is there anything we haven't talked about? That could help anyone listening? Do you think?

Stuart: Yeah, the only thing that I think that I was thinking about? Obviously you, you invited me to this last week and I'm thinking about well if I was listening to a podcast, what would I want to hear that we focused a lot on video and I think the video is, is kind of the symbol of what we as advisors need to do. And what I mean by that is, the video was try something outside of your box, or something out of your comfort zone. Well, in the last six months, I've been trying things out of my comfort zone, and things like contacting that journalist in the Daily Mail, who's done an article about your industry and saying really interested in your article? A couple of things that disagree with that data? How about you ask me for a comment next time. I'm going to the local press and saying, Okay, what do your readers know about equity release? What do they know about investments? Whatever your niche is, what do they know? They will try to get you to do an advertorial and pay for it. But yeah, maybe that's the right thing for you to do. That morial is how I've grown my business in Plymouth. I think my advertorial now a lot of the local newspapers are online as well. And one of the 2400 videos that I referenced earlier on that got over 6000 hits from people online. So yeah, it's trying things that are a little bit different, be open to ideas. The last one I'll say is next Saturday, I think it's the 25th we've got an advertorial appearing in The National paper in the times and national paper, and I would never have considered going national, even a year ago. But the company phoned me up. And obviously, it's a selling space advertising marketing company to say, you know, we've got a quarter-page advertorial. It's 8000 pounds. Okay, can I have two? No, no, no way. As you know, I'm a small business. There's no way we can afford anything like that. But I'm interested in the concept, talk to me about it. And he sent me the article. I hadn't looked at it. And then I said, 8000 ridiculous. And you had three and a half thousand. I said, Wow, there's a discount for you. And I said I'm really interested, when's the deadline? And he told me when the deadline was and I said, Well, I need to have a think about it. I need to have a chat with the directors on their new director. I need to have a think about it. And he came back to me: The date for deadlines ledger What are your thoughts? I said I want to do that. But what's your very best price? 1500 pounds we're going to 1.2 million homes I'm really scared now Alex. NET today because we were just trying things a little bit out of the box. We're prepared to negotiate, we want to build relationships. He wants us to advertise in the future. And I think Yeah, what's a 8,000, 1500 pound discount that's a pretty good discount so if you're out there and dealing with agencies and papers, kids sticking to your guns negotiate to be a bit cheeky and wow, you can find yourself in positions you possibly think it would be.

Alex: That's fantastic, or you will have to let me know how that goes on LinkedIn because I will. I'll add it to the outro of because it will be by the time we get this published so that all you'll kind of know what's happened with our 

Stuart: Yes, yeah.

Alex: We'll do it with a bit of time travelling. Stuart this has blown me away genuinely, the amount of value you've given. I'm really excited to get this live and share it with everyone. And it's been great to hear what 2019 has been viewed and I'm really excited to like, I don't want to wish my time away but I'm really excited to see where you are this time next year.

Alex: Yeah, no it's gonna be exciting in May and yeah, I really appreciate you. You asked me to come on this because the value bombs thing I've never even heard of. But yeah, I like coming up with new ways of doing things. And I really enjoy sharing those ideas. Because, you know, we know active release advisors in this country is my enemy or my competition. The enemy in the competition is people who are saying that equity release isn't right for people and by us why it's right for people and as educated people, we will you know, what is that lovely phrase? A rising tide lifts all ships. And that is what we're trying to do here.

Alex: Fantastic. Love it. Love it so much. So awesome way to end this, Stuart. I really appreciate your time. Let's definitely do this again next year if not in kind of six months.

Stuart: Great.

Alex: All right, Stuart. Thanks again.

Stuart: Yeah, all right. Thanks again, mate.

Alex: There we have it. That was my chat with Stuart, an absolutely great guy. He's the first equity release advisor to be featured on my new podcast, the equity release podcast, which will be out now as well. It's kind of out I'm recording this on the week of it launching. So by the time this is live, it will definitely be out. So check that out if you haven't already. And I will see you next time. And in fact, I'm recording this a bit early. And I'm a little bit worried about the outbreak of the coronavirus kind of outbreak affecting a lot of events. So as I record this now, our event is going ahead. And this should be published on the 23rd a couple of days before our event. So hopefully fingers crossed touchwood I'll see you in a couple of days if you come in. If, if it's not happening, and I haven't had the chance to re-edit this podcast episode, that's a bit confusing but hopefully I will be seeing you in a couple of days. See you there.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Stuart Powell - Equity Release Marketing The Lead Engine 00:46:41 Hello, and welcome back to the lead generation for financial services podcast. This week we have got an equity release advisor, Stuart Powell. A lot of negative views and beliefs are being said whenever we advertise equity release because of the way the people have seen or heard situations which is not good because of equity release. Modern equity release is better than the old equity release. Interests are lower and there's no negative equity guarantee for every product. Stuart, an equity release adviser in Plymouth, used different methods to show people why modern equity release is much better. He created short Youtube videos as well to send the message across about the pros and cons of equity release and educate both clients, or other introduces as to why it's good for the older generation, but also why it's good for other financial services businesses to understand a little bit more about it. Stuart used case studies to show real-life situations, approach, steps taken and evaluating outcomes concerning equity release. Case studies will show how much money a previous client saved each month or this is how much less the interest is accumulating. Before considering if equity release is the right option for you, you must check on the following conditions such as: age earnings the money you can release future plans Always talk to a professional financial adviser when making these decisions. They will be able to help you understand whether equity release is right for you. Hello, and welcome back to the lead generation for financial services podcast. This week we have got an equity release advisor, Stuart Powell. A lot of negative views and beliefs are being said whenever we advertise equity release because of the way the people have seen or heard situations which is not good because of equity release. Modern equity release is better than the old equity release. Interests are lower and there's no negative equity guarantee for every product. Stuart, an equity release adviser in Plymouth, used different methods to show people why modern equity release is much better. He created short Youtube videos as well to send the message across about the pros and cons of equity release and educate both clients, or other introduces as to why it's good for the older generation, but also why it's good for other financial services businesses to understand a little bit more about it. Stuart used case studies to show real-life situations, approach, steps taken and evaluating outcomes concerning equity release. Case studies will show how much money a previous client saved each month or this is how much less the interest is accumulating. Before considering if equity release is the right option for you, you must check on the following conditions such as: age earnings the money you can release future plans Always talk to a professional financial adviser when making these decisions. They will be able to help you understand whether equity release is right for you. mortgage leads, equity release, financial services, mortgage, lead generation, pr, mortgage broker false full 75 c8d0a79b-59b4-4482-a9fb-f4afcdfe8763 Catching up with Jodie Stevenson Hello, and welcome back to the lead generation for financial services podcast. This week we have got an old friend, Jodie Stevenson. Almost a year ago when we had our first podcast interview and that went to be the number one downloaded episode of last year.

For every enquiry, she gets the leads, CRM, check for notifications and will schedule a chat with her client. And to make sure that she's on top of everything she uses a blank sheet of paper and knows exactly the template and just writes everything and gets it organised. She does that for every client until she runs out of paper. 

Recently she bought a notepad by Rocket Book. It is reusable, can automatically scan, upload to dropbox, digitally file, and then wipe clean and use again. And again.

And if you happen to look for something like a file created 6 months ago, Rocket Book can easily find it for you and locates it in your dropbox file.

Cost is £34.99. They've done microwavable one as well where you write in it and put it in the microwave and it will erase everything. It's a huge impact environmentally and it helps save a lot of waste.

Transcription:

Alex: Hello there, welcome back. And we've got an old friend with us. This week, we're catching up with Jodie Stevenson and it was pretty much a year to the date that we had our first podcast interview. And it went on to be the number one downloaded episode of last year, and of all time, so people talk about her a lot, actually, when they've, I think it's one of the kind of the earlier episodes that people sort of pick up on because it's one of the first mortgage brokers that we interviewed, and they've come on to become the most popular episodes. So I really enjoyed catching up with Jodie. So let's dive straight in. Hello, and welcome back to the lead generation for financial services podcast and I can't quite believe it's been a whole year since we last caught up with the one and only Jodie Stevenson. How's it going?

Jodie: Thank God it's one and only. I can hear my mom saying that, thank God.

Alex: We were just saying, how was it? You were like, no, it's nobody You know, it could have been a year but it has.

Jodie: But then we were talking about things like, what things have had like you're like, a quarter of a person that you were then you were last year.

Alex: We haven't got a video either away. But yeah.

Jodie: Now you're super skinny. Don't worry, though. I'm still fat and consistent for the world. got consistent and but yeah, no, it's, that's great. There's actually been a lot of things that have really happened. So if you actually like, pile up the achievements that both of us have had in the last year. Actually, that makes sense. It's probably like a decade's worth of achievement. So yeah.

Alex: It's funny, isn't it? Because you like them day by day, week or week, month or month thing you know, I haven't really done a lot. I've really improved a lot if anyone needs to literally think about doing a 360 and see Oh, this time last year I was doing this, you know, what.

Jodie: Yeah, exactly. Well, I mean, I taught a human to walk this year, which is, technically he taught himself. I'm taking the credit. And if he was walking funny, I wouldn't be taking any other credit for it. But like, yeah, like he's actually like, he's doing the real things. Like he's really doing things this year. Like he's, he's learning words. And oddly, he's learned the word jacket. It's one of his jackets, he calls me Jodie instead of mom, which is awesome. Yeah, so shouts Daddy, and Jodie, I'm like, thank you very much.

Alex: Excellent, excellent show you love that. Because I remember obviously we had the

Wow, it's just a sad thing. Obviously, we had the dogs barking.

Jodie: Oh yeah, Thrasher and Baker. Oh yeah, yeah. Oh, that happened in a bowl we got em. So they went to live with another Basset and Mum, basically, because we were part of a really good dog network. And so they went to live with this lady who's got like four others and they are just they are so happy. I don't even think the fact they're like maybe because yeah, they live on a farm now and there are loads of dogs there and they absolutely love it. And so yeah, that was a yeah, that was sad but i think i think we could be kind of at the point with you could hear how chaotic it was in the background. They were just like, they were just like, let's go for a walk. Let's go here and I was like no. And so yeah,

Alex: It is. Yeah, having a child, a human is a lot I wouldn't have been able to do with pets.

Jodie: Yeah, but pets that I had created my own problem with the pets because it was too small of a house, too big of dogs, and not enough boundaries between anyone you know, the dog slept in bed with me and it just wasn't, you know, it was a recipe for disaster. And luckily they've gone somewhere where they are even further mollycoddled than they were with me. So they're there, they're even better off now. I think that's really it's a really big lesson as an adult when you make a decision that's going to hurt you and only hurt you, but it's going to help someone else. So the dogs were going to be better off. I was going to be sad. And I had to make that decision and be like, Okay, well, I guess I'll just be sad then because they're gonna be happier. Real adult learning. So yeah, it was super sad like I was gutted about it, but I think it was the right thing for them.

Alex: I know, absolutely. Do you know what I was just looking up while you're telling me that, so I thought I better just check because I knew yours was a very popular sewed for a while it was the second most downloaded? But you want to know something quite exciting that it was the number one downloaded episode of all time.

Jodie: Really? That's amazing. That's awesome. Yeah, you know, it's my dulcet tones. It's my lovely calming accent that ASMR of mortgage advisers.

Alex: Say well, I would like to say part of the credit of doing something super exciting with the title of like a mortgage broker generating their own leads doing blah, blah, blah, blah. So I'd like to take a little bit of credit for that.

Jodie: That's okay. You can.

Alex: I'll take 30% of the credit. 

Jodie: Yeah. 

Alex: That's the number one so you'd be there. So David Thompson. So Gary was seventh, and then you don't talk to a second, Me and Tom doing an episode were third. We should have been first you know, that's an absolute disgrace. You got ash, Ash ball and fourth. So what was interesting actually the top, the top five are not if you take out me and Tom, the top five are all brokers. 

Jodie: Okay, cool. 

Alex: So now, you know we've had a lot of marketing experts on dishing out marketing advice. One thing I've learned over this year is that actually getting people like yourself and hearing your stories is what people are interested in. 

Jodie: Yeah, what do you know what though it's something that I found throughout my life and we had at the bank, we have people who would come and work for us. And you were like, university graduates and they'd come in on a graduate course or something, they'd come straight into management. And the rest of the bank was just like, nope, don't I don't want to know anything this person's got to say because you haven't lived this life. You haven't come from the ground up. And this, you know, it puts there's a lot in it. There really is I can sit there and say, Look, I know how to market for mortgage advisers because I am a mortgage advisor. 

Alex: Yeah.

Jodie: I'm marking all myself. And this works rather than someone you know, just coming in and saying, This is what and we could probably be doing exactly the same thing. 

Alex: Yeah., no, absolutely, absolutely. I think it's, it's being it's easy to put someone to be like, um, you know, Jodie is a broker she's doing that what you know, why can't I and then maybe they think if there's someone who's not worked in it, and it's easy for them? Yeah. It's just easier to make a connection with people that are like you. So. Yeah, that's awesome. And then you had you, as supposed you are the only one as well that we got on that was doing Google Ads themselves. I don't think I spoke to any of the brokers that have been doing Google Ads themselves so are you still on your radar? He's still doing that. Is that anything else overtaking it, or Is that still the number one.

Jodie: Now, I mean, I obviously had a baby. So there was a period of time where I wound it down. And I've continued to supply leads. So I still had a handful of loyal clients who just kind of kept buying from me over that period, but I stopped taking any of my leads. And so for about six months, I kind of just backed off from it, and then came back in sort of the back end of last year, I think a little one's gone to nursery now. So yeah, I'm kind of back in it now. And, and it's, it's a blend again. So obviously the network that I'm with b2b, they provide me with leads. And, and I also have my Google AdWords, which, and they're just two very different types of leads. And they all have different conversion rates, and they all work but I don't think you should ever turn a lead source away and you know, if If you can, as long as you are meticulously recording how many times you did everything to in that lead, you know, did I pick the phone up and dial them? How many times did I literally put my hand to my phone? And because then you can figure out how much putting your hand on a phone makes you might be 74 P. But, we can take it right back to that.

Alex: Absolutely. I think I saw there was someone a broker showing me their screen and it was like one of their self-employed brokers had only logged two calls. They were saying that this I've not been able to get out as person but it was like two calls a week apart both before 5 pm. And it was like they were I can't remember how long after it was the lead initially dropped. But it was they were reporting it but not doing enough. And I think there's a case of people not being as meticulous as you are with that. I'm not chasing it enough.

Jodie: Wow. I would as always, I'm going to be going against the grain here. No, I don't have the needs. I didn't do it, man, I don't do it. Look, if you want a mortgage, I'm going to touch. Here's my number. I if they put in an inquiry, I mean I would the b2b, b2b have their own structure, which is you know that you make an X number of calls, and we have a system that sends them texts, etc. And those ones, you know, that's, that's James's method, and I use that. But for my own needs I when the lead lands, I try within 10 minutes and firing them it's straight off the bat. So I go straight in and I call him because speed stones and it always will and a lot of the times they answer the phone and go oh, oh, didn't expect you to ring me that fast. And I'm like, exactly. I give them a ring straight away. And the chances are they are still sat by the computer. And so they get that one call and then and then I'm never in the zone. And then if they don't answer, I send them a text and I say, Hey, it's me from this company. I'm bringing about your mortgage when good, that's all I do. That's it. I can't find them again. Nope, I bring them at the moment and then I send them a text and that's it.

Alex: Do you mind sharing what percentage of contact right there is like what percentage of like, no contact is that you know.

Jodie: my contact rate is I have this down the other day I've actually I'm mentoring someone at the moment. So I'm more in my own KPIs than I ever have.

Alex: While you're looking at apps are gonna it's like two very different things going on because If you are buying leads or if you're marketing in a way that you're not building any rapport you've you've only got that quick window because they'll forget about you. But if you're marketing and people know you quite well and they've bought into already then you can wait. So I don't think everyone I always think older minute coders are always like you say within 10 minutes.

Jodie: Oh, I love that.

Alex: Yeah, well little phrase for you.

Jodie: Yeah

Alex: While you're looking at apps are gonna it's like two very different things going on because If you are buying leads or if you're marketing in a way that you're not building any rapport you've you've only got that quick window because they'll forget about you. But if you're marketing and people know you quite well and they've bought into already then you can wait. So I don't think everyone I always think minute older minute coders are always like you say within 10 minutes so I love that. Well, little phrase for you. Yeah. It because it literally is because they'll because if they because there's a lot of things that are important to people at that moment, like mortgages, especially protection that is important at the minute and then once the laptop gets close, I will it was important 10 minutes ago it's not important now because this is happening. So you miss if you miss that window, I think you're missing out. A big one. But it just depends on a case by a case like how well are you have you? Like, do people know you for that one thing and they've already decided that only gonna deal with you.

Jodie: No, my leads have no idea who I am mainly, my leads are very much advertised on an in a cold no company we are a company, we can find you the things you would like as your details to have a call and, and so yeah, just give them a ring or give them a quick call. And then I'll send them a text and send them an email. So send them a text and an email. And if they don't come back to me, you didn't want it that much.

Alex: Yeah, I wonder though, I'd be so interested to see the numbers like because you're you've got personality, definitely. If people got to know you a little bit before

Jodie: I leave a voicemail, I do leave a voicemail. So maybe that's why I get a lot of callbacks and I get a lot of texts back.

Alex: And I think people prefer to communicate in the text.

Jodie: 100% of the day. I do.

Alex: Yeah, I think my big thing for us this year is to give the end-user the person that wants the mortgage, give them as wide of options as possible to communicate. And not just say, it's only a callback, you have to have a goal, but it's like, how do you prefer to us to get back to that email? Whatsapp? Facebook Messenger? 

Jodie: Yeah.

Alex: Text, phone, and then let them just I think there's a lot of leads being missed, because people are going through and there, and there, yeah, I need a mortgage or I need advice. I've got this situation, and then the only they'll fill all the details out, and the only option is a callback and they'll sort of agree to it and then they'll think but whereas if it's something like WhatsApp, then they don't have to set that timeout to have a call because no one wants to be sold to and the broker can go away if they've done a fact find on the website. If you've collected all that information, why maybe go back to them with something and then build-up to the call.

Alex: Yeah, exactly. I something like I think it's a month ago. And I needed to do something with my energy supplier. And I logged in and there was like to write live chat or like live chat, but I always forget it's open. You know, when you open it, and then you just walk off, just forget you have live chat open.

Jodie: I’m so confident. I'm terrible with it. So, it clicks on this live chat thing. And it was like, Oh, do you want to just Whatsapp? I was like, Oh, yeah. So Whatsapp. And it just opened a WhatsApp chat with my provider. And then they just kind of got back to me throughout the day. 

Alex: Yeah. So as a broker, like whether you've got advisors working for you or not, and some people don't want to give them Oh, by the way, you can get a prepaid SIM and you can have WhatsApp away. So you can have all your WhatsApp communications open on a browser window to the on as you and it's so much more organized than email as well when I'm doing a whole sort of project on facilitating WhatsApp Web for clients. We've been looking at WhatsApp chatbot as well, which is not as good as the Facebook Messenger stuff. But again, if people want to do it, we're on it because if we can get as much info on if someone and then the only thing is one, someone said their network won't allow WhatsApp communication despite it being the safest. And I could say I covered which network it was where they were like they ban any communication whatsoever knowing that WhatsApp is more secure than email. That's bonkers. But either way Yeah, that's definitely on our mind because I think a lot of people just don't want to have a phone call.

Alex: See, very I'm sort of taking over this episode. So what so what else? So are you doing more of the commercial stuff on your ads before? Exactly it was commercial mortgages pretty much that you were doing last year my right

Jodie: Yeah, yup. So my advert saw more commercials but I do get a lot of isolettes through it as well. And yeah, but mostly it's battleaxe for so it's a limited company and 

Alex: That does seem to be a very popular minute obviously with all the sort of tax changes and stuff. Yeah. How are you finding it like demand this from this time last year to now the B-word is kind of semi sorted is that affected anything or our market like?

Jodie: I would say that pre-Christmas which normally December is my salon and the month where I don't do anything, and January is just like I'm continuing to not do much. Outrageous this December was, I mean, right up until Christmas Eve I was still dealing with clients and taking and taking upset on Christmas Eve. Crazy.

Alex: We saw one on Christmas Day.

Jodie: No..

Alex: One every Christmas Day, there’s always one.

Jodie: I don't even think I'll pick my phone up on Christmas day it's just yeah

Alex: Yeah everyone's different so people get bored and they're like but yeah I mean I was cooking on Christmas Day literally in a second but yeah that that did happen.

Jodie: yeah now I've been really busy and really really busy and very much and that's kind of what my year is about this year is understanding how to manage the famine and the feast know get tons of leads in and when you're very quiet and then you know talking to me building it all up and then they kind of all slowly come back in and then you end up with like if anything you end up with too many inquiries because then you've gone too many people coming back and it's kind of I'm trying to figure out what that nice even let's take this many leads a day constantly rather than taking you to know 40 leads a day for two weeks, nothing for another three weeks. So that's what my plan is this year is to find my sweet spot.

Alex: of literally the number of leads per week per day. 

Jodie: Yeah, yeah.

Alex: And what was taking the most time for you, when you're sort of dealing with inquiries? Where could it like, Is it like,

Jodie: what's that? Sorry, packaging cases? And okay, so that's always the most time-consuming part. And in any mortgage, getting the leads is fine, cuz everything's automatic. And it's also CRM, and it's perfect. And the notification comes through on my phone, I click a button and get it's great. And, but then once and I have a chat with a client, and that's fine, and I don't. Do you follow me on Instagram? 

Alex: Yeah. 

Jodie: And did you see the space paper that I got delivered yesterday?

Alex: Oh, God doesn't know if I've been on the last couple of days.

Jodie: So whenever I get an inquiry, I have a blank sheet of paper. And I know exactly the template of my fact find a blank sheet of paper and I just write, write all and it's all organized, you know, left side for Mr Right side to miss it, and it kind of all ends up looking like a fact find. And so I do that sheet of paper for every client, and then I write on that until really, I've run out of paper and it becomes a client file. And then I take paper, clip it in, and then they become a file. And yeah, well, that is pretty, you can imagine I've got like 60 notebooks piled up next, which is crazy. And so I've actually bought a notepad by rocket book. And it's a reusable notepad. 

Alex: What. 

Jodie: Yeah, so you write in it. And then you get your phone, you get the rocket dog app, you scan it over, and it uploads it into Dropbox into a file, wherever you can put file names on it, and everything, and then just wipe the page clean and start again.

Alex: Oh my God.

Jodie: It's like actual paper and so yeah, that I'm hoping that's gonna save me a bunch of time because now it's got handwriting detection as well. So all my notes now get uploaded into a file. So when a client rings me back in six months time and says hey you know Mr Donovan, I can just open my rocket dog file and go Donovan and it will find that note pad that page of my notepad and go that's that client it might just say Donovan, ah avoid you know, but it will be and that'll be on the new anywhere I am. I can just click it'll be in my Dropbox and I can just search for that name anywhere I don't need my notepads anymore. And because it will all be on this. This Dropbox so I think

Alex: Then 34.99 I'm just on the road getting a rocket book. Why not? Not mega expensive.

Jodie: Yeah, and the efforts are hilarious. I mean, you'll really enjoy him. It's just two guys in there like, they're just having a blast making these books clearly they've done a microwavable one as well where you write in it and then put it in the microwave, and it just erases everything. And but that has a shelf life. And, and something I'm really conscious of at the minute is the impact that I'm having, you know, environmentally. There's a lot of paper in my job. So I'm kind of wherever I can, I'm avoiding a paper. Because everything else in my life pretty much I know I doesn't really have minimal impact with most of the things I use are usable things in most of my life but then in this just reams and reams of paper that I'm printing, I feel terrible.

Alex: It's literally my desk at the minute. I've got these A3 papers where we spent sort of between Christmas and New Year like coming up with different ideas days for campaigns and what can be doing better and I've literally got a flood of these A3 bits of paper that I could have done in this. If they do an A3 version. I'm all over, I might get the small one anyway because I do use it like my notebooks.

Jodie: What size is a4? So A3 is quite bigger than A4

Alex: Yeah.

Jodie: I think A4 is probably the biggest that they do but you could open both pages because it's 32 pages.

Alex: Yeah

Jodie: Maybe you could open both and just have it on there but you know if you do it small and then just blow it up.

Alex: Yeah, well, it's my birthday coming up and the misses were like, what can I want I can kind of get you sort of you never want anything and anything you want you but I could just send you this thing.

Jodie: Do it because honestly, I was saying that is such a good present for people. And it's the last one is the one I got and it when it gets delivered. It looks like a bag of space food because it comes in the old space bag. I feel very modern, very.

Alex: Yeah. I love it with these things I always get annoyed that I didn't invent it myself.

Jodie: Yeah, my dad, my dad has invented everything before anyone else did. And, every time a product comes out, he'll remind me of the conversation we've had four years ago where he invented that and he's right, you know, we have and I say, well, maybe it should actually do one of those.

Alex: Yeah. Oh well, I used to work at an agency and this guy called Kazu came like a freelance designer and he just comes in, he sort of lives in our office. We used to work together and our old boss used to say that he invented Facebook before Facebook Like all the time.

Jodie: Oh, I bet he did

Alex: It’s in his head, but then never did the difference. Zuckerberg did something about it. That's the…

Jodie: I think I invented iPhones and I definitely think I did. I had all the passion for an iPhone, in my mind. 

Alex: Yeah. 

Jodie: But it just was the translation that I just, you know, probably by the time they came, you know, when I'm thinking of and they were probably 10 years in development anyway. 

Alex: Yeah, exactly. 

Jodie: So though they'll be imprinted in our fingers soon.

Alex: Really? Exactly. Yeah, exactly. So, other than digital notebooks, what else is new?

Jodie: So yeah, my digital notebook is very new. I'm mentoring somebody.

Alex: I was gonna say you mentioned it earlier. Yeah.

Jodie: I believe she found me on your podcast.

Alex: Well, do you know that happens a lot. This podcast doesn't cost me a lot of money. It cost me time. I don't make anything from it. But I seem to have made like other people. Like some really good so there's like, lots of like, pretty much every guest I've had on saying so and got in touch. We'd like to do this. Amazing. That's great. It's brilliant that I always find it bonkers that people actually listen. And they still listen. And people actually do stuff out of it. So that is.

Jodie: I probably get one or two messages a month that say, Hey, I heard your podcast episode. And I'd love to have a chat with you about what you do. I'd love to buy some leads off. 

Alex: Amazing. 

Jodie: Yeah. One or two a month at least.

Alex: Well, I was just looking at when I looked at your episode stats, I was like, Oh, this has had eight downloads in the last week. And I was like, well, that's like one at one a, obviously, more than one a day and it was over a year old. Least not being advertised. People are picking it out. So yeah, I mean, that is amazing. Amazing to hear. And then I say I didn't get anything out of it. I mean, we get inquiries all the time. I don't ask everyone where they come from. But that's cool. So how's that mentoring? Say what's in terms of the minute you mentoring them on, are they on like everything or just marketing? Just Google Or literally the whole, the whole.

Jodie: So initially it was a marketing job really, that she just wanted something to learn. And as we kind of got talking, it just kind of organically became, we were both in a really similar position actually in our lives and her kind of wants to be in the same sustainable situation that I'm in where we can have our children and be the mums that we want to be and run a business that we want to run without having to sell Aloe Vera. Or, you know, these ridiculous shapes that people sell or anything like that. It's just a true Korea and true business. 

Alex: Yeah. 

Jodie: And which is lovely to see that people look at me and think, you know, that that's an aspirational and Korea, which is, you know, it's great. So she approached me and I said, Look, you know, I'd love to expand outwards and as well not just physically but potentially for my business. Well, but yeah, let's, you know, let's, let's do it and let's just kind of cobble through it together. And so that's kind of where we're at. She's taken a leap of faith on me and I have to leap of faith on her and we're just trying to figure out how that works. And so that's where we're at. I'm kind of guiding her through how I set up myself. And then we would slowly integrate her into her own being our own broker. And eventually, she's just been doing it a few months now. We've had Christmas, so it's been a little, you know, nonstarter over Christmas, but she's doing amazing, she's got 10s of thousands of pounds in the pipeline, which is crazy. And you know, not all of that is going to go anywhere. But you know, even if I think we've said like, you know, roughly she probably roughly banks to bank seven grand. And I would say, out of everything that she's had through, which is just gorgeous in it, you know, take this leap into like a totally new field and then get in a big pipeline like that. And

Alex: What I love about 99% of the brokers 99.99% brokers I know and speak to also just get as much satisfaction out of like, genuinely helping people as well and they and they and they get rewarded for it. It's like what it's like, I'm almost jealous of the rewards that you guys get from helping people as well as what you get in return. It feels quite a unique kind of job that it's kind of a must to be satisfying.

Jodie: Yeah, it really is and do they want and I needed it as well. I really needed it because I started to doubt my own hipe last year and you know, when you have a kid you lose your identity completely for a period of time. And I came back and was like, right i mean obviously I have my group that was on your podcast which is still it still exists but it's just because I didn't know how to help these people and you know they were all asking me and I was like I don't know just how do I do this I'm a parent and how do I do it? How do I do it? And I know me and you know conversations about that and definitely minute old minute cold is, you know, plays on my mind with these people. And so when this really naturally just progressed into something and mentor wise, I was really happy because I was like, Okay, I can do this. And, and I can help and even if all I do is just give her the tools and then send her on her way and 

Alex: Yeah.

Jodie: Because it is, I'm growing as a person, whilst I'm helping her grow as a person. And, and it might be that she goes off and does it without, you know without me in the future and that's, that's fine. And it's just something that I think I've, I've needed to do and it's a big learning for me as well.

Alex: I think as well as you learn from teaching as well, she always won't feel giving advice to someone else to do something you sort of like, I find that when we're trying to I always feel like I'm looking at stuff more. So I'm not trying to help myself, I'm trying to help other people as well. So it gives me that extra edge so we've obviously got we've got the pressure of clients that pay us and we've got we've got to deliver for them otherwise we lose them and you know, lose house and family can't eat and things like that, but also that extra edge of wanting to help other people that what they do well or not And affect me, but it always finds, since doing the podcast and doing videos and things like that, that it gives it I've probably pushed myself to learn more to help share that kind of accent.

Jodie: Yeah, exactly, exactly. I mean, I, I would have, I would have said I was very, you know, very efficient at my job. And I knew I knew exactly what to do, but actually, I just knew exactly what to not do. I knew what to avoid. I knew what I knew. And I knew I knew how to avoid the stuff I didn't know. And with this new, new starter, she's kind of expanded and been like, Oh, well, I'm looking at loads of stuff over here. And I'm like, Oh, no, I don't play in that court. But what I have to do now, so I've, you know, started doing that as well and funnily and, you know, growth, growth is, it's up and down and sideways. It's everywhere because I've had a really great opportunity as well as my father in law and my mother in law and Actually, I've started on the path to working for me as well. And right, so they're going to become mortgage brokers and buy their own rights, which is lovely. But also my dad is coming to work for me as well. And he's had a background like you had a family that had worked in. He's got some experience in it. Oh, yeah. Yeah. Right. Yes. So he was a senior financial adviser for the bank that I worked for. And my sister was an advisor as well. And she's had a baby and she's going back to work in January, self-employed as well, which is lovely. And so we're all kind of doing it self employed. But yeah, my dad's come in to work with me as well. Which is great because he's the guy who kind of coached me and made me the person that I am. And now I kind of get to give a little bit back to him, but he loves me and he's going to help me from above and you No, it's going to, it's going to go everywhere. And it's going to be really nice. And it's going to build a really nice little company.

Alex: Family literally a family business literally

Jodie: Literally a family business. Yeah. Yeah. I mean, my partner Matt, and he's always been like a rock in my company anyway. And when I have these, you know, packaging nightmares where I've got just, you know, reams and reams and reams of applications that I've got to fill in. He's just incredible. You just get straight on the computer and he's like, scans him in and, and does it all for me anyway, so I've always had him helping me. And even if sometimes it's just he just goes out with our thoughts. Leave Hello. Yeah.

Alex: Yeah. 

Jodie: And so it's always been great and hands-on, but it's so nice that we're getting everyone else is kind of getting involved in it as well. And it's fantastic. Yes, it's lovely. It's quite a nice little family that we've got now. Really a family.

Alex: Really Yeah. And I think just going back to what you said about Like growth being up down sideways my business mental talks about competitive with like climbing Everest is like the night before they go to sleep they climb up and then they have to climb back down again to like a climatized so it's always talking about the growth of that you're up and then you've got sometimes you've got to go back down to be able to push forwards again parallel so it's nobody can build a business with cute like continued growth will kill you.

Jodie: Yeah absolutely. Isn't linear it's not you know.

Alex: Yeah it's a graph, this graph should have these peaks where you drop down and then you that gives you the ability to then push back up again. So yes one thing is you always want like a month I always want growth, growth, growth, but the one thing he thought he taught me about was that it is normal and healthy to have no backs and I'm pushing on from there.

Jodie: Yeah, yeah, exactly. And it's amazing what you can really beat yourself up on mean on AdWords I can, I can have a week where I look at my fingers and you know, they're costing me three times as much as they did on, you know, the month before and I will really panic. And I'll go Stop, stop the ads. And you know, it's just your instinct is to stop at that point but no, no, you need to stop because there's a reason why they're coming through at this. You know, it's because people really really want it or people you know, there's a lot of competition or whatever, but it always evens out. It always evens out over the course of a year and you always end up at the same cost per click. So there's a reason it's an average, you know, you're gonna have some weeks where it's half of your normal one that you just can't look in like that you've got to set boundaries and be like, I'm only gonna, I'm only gonna worry about it. If over the course of three months, my average cost is going up and then I'll worry and

Alex: Yeah.

Jodie: But even then don't leave it another three months.

Alex: Yeah, exactly. Is that easy? Again, because when we do it like that with Google Ads absolute minefield in terms of like, we've got one company where the cost per click can range from like quid to four quid depending on the time of day and when other people are bidding and things like that. 

Jodie: Yeah.

Alex: There are so many sorts of and it's difficult when if there are brokers with a small budget as well, those impacts will be felt bigger than one whether someone's spending like 50 grand a month compared some of the spending 500 pounds those ups and downs have felt much bigger with the smaller budgets definitely.

Jodie: Absolutely.

Alex: Have you ever kind of looked at the thought about SEO being on page one top of page one for those keywords bidding on.

Jodie: You mean organically?

Alex: Yeah, organically. Yeah. Is it ever like, do you have SEO remorse as in like this time last year, if there was an if you knew what to do, there was a plan in place, and you could have executed it and by now a year later, you could have been position one.

Jodie: I don't know, I've never really, I've never really seen the benefit of you know what, I am the person who scrolls past the ads and goes to the organic number one result, but I feel like that's the same as buying an ad anyway now, because people just strategically do things to make themselves the number one result, but it's not. It's not really, you know when you go shopping online, and it organizes things, you know, and you can do it from price low to high or whatever, whatever the default is never price low to high, its price, whatever is gonna make me the company more money. And they do it that way. So it's, you know, I don't necessarily believe personally, that the value of being number one, organically has the value that it used to. I think it just means that you're very good at SEO.

Alex: Oh, yeah. 

Jodie: Just means you're good at getting number one on Google. 

Alex: Yeah, absolutely. What we find with a lot of our clients, the reduction in the cost to acquire a new client if they're getting free traffic from Google is is is the biggest one the biggest factors in

Jodie: Yeah, yeah. Yeah. In that sense, yes, definitely that it would be a cheaper option. But just for me, I feel like I didn't know that my audience is ready.

Alex: What you’re doing now is work and I don't want your eye off the ball. So there's a lot of things in life like, don't if you've got something that is working, that's profitable unless you're obviously like, where you were their way or now. You don't want to change it. Yeah, I was just kind of interesting. If we're, if because you're getting those leads from Google, whether that was on your mind.

Jodie: It is nice to know, it would definitely be nice to know. And, and, and I certainly, I certainly would be open to looking at it and seeing But I'm still in the same position that I was in before, which I know is always your favourite thing to hear from me. I don't need any more leads at the minute. I have to turn the machine off frequently. 

Alex: If you if we were to talk this time next year, and you didn't have to have the machine on at all, and they were all just coming in.

Jodie: Oh, yeah. Yeah. be great.

Alex: Yeah. So that was my I have a question. I should have asked that beginning. But ya know, it's interesting. And that's where a lot of we have all kinds of ads running literally, bar, no bar, none. All of them but they were the ones that are getting those. We work on SEO for all of our clients because of getting that free trial. And Google's great because it's people are like, well, like we said earlier about catching them within that 10 minutes. They're in the zone. 

Jodie: Yeah.

Alex: Like Facebook, LinkedIn once you're there when they are in the zone and it's They haven't made the decision to go out and look for something. Yes. You've got to be even quicker with the social ads to get them But yeah, I think we're finding Google gives the best quality and if you can get it free so obviously it reduced like the possibilities cray LAUGHING

Jodie: You had a podcast with Joe Mani.

Alex: The thing I haven't asked because it's we have your name is coming up on my thing is Joe Mani but Joe Mani is that a self-inflicted?

Jodie: Yeah hundred per cent you know what? funny because it's difficult to nickname my name because it isn't really you can't really other than Steve Oh, yeah, all coffee bit. Oh calling me like, which I don't like Joe Go. Yeah, exactly. So it has to be something. So after a while, it just became, I just used to put myself on board, you know, couldn't fit Jody on it. So I'd write j and then we'll do like $1 sign. So I was. So yeah, it's definitely a self-made Monica and that does not need to stick. Nobody knew that nickname mom. But just to go back to what you said about LinkedIn, and LinkedIn, such a funny little place at the minute. And I mean, I've turned my notifications off because it's too much, people, I don't know who in their right mind thinks that anyone is going to read a near eight paragraph-long message from a brand new connection. Either like, Hey, how are you insert name here, comma, I would really like to talk to you about insert profession here. Let me tell you a little bit about what it is that I do. It was 25 paragraphs about it and I'm like Blah, blah, blah, blah, blah. I just never read it.

Alex: I agreed at the no who's speaking to a guy the other day. And they're kind of like an agency that does that can't that I outreach but in a very different way. And he was like talking about getting them to strike up a conversation like asking a question or something to start a conversation rather than just doing a whole sales blurb is like running up to someone in the street and just shouting about your business for like, 10 minutes.

Jodie: Yeah, exactly. And I way prefer, like, I've had a lot of impact on a lot of my favourite messages on LinkedIn, or people who've listened to your podcast, and they will message me with something. And, and I'll, it always makes me laugh. It'll always be something funny in the message. It'll be like, Hey, I heard you on the podcast. And then they'll just say something hilarious. Along the lines, I think because I give a sense of like and look for a laugh. And they'll always always have a laugh. And even if all we do is just say, uh, you know, I'll say thank you very much. And I'll see Say that I mean, uh, you know, I mean a deadly baffle for number one. So please be free to download it 400 times.

Alex: As much as we've done it. 

Jodie: Yeah, exactly, exactly. I'll send you all your five pounds in a minute. So we're at and, but well, you know, we'll have a laugh and we'll have fun and that's what I think that's what LinkedIn should be is a place to find like-minded business people to do business with. And to Hulu, and not to get too caught up on being everyone's cup of tea. 

Alex: Exactly, that's Yeah, if you're vanilla, like the, someone was asking me about, Tony, have you seen Gary Vaynerchuk?

Jodie: Yeah, I love Gary Vaynerchuk.

Alex: Yeah, but he is Marmite, you know. That's why if he was vanilla and trying to get everyone to like him, he wouldn't have the following that he has. So 

Jodie: Yeah.

Alex: Pretty extreme example, obviously. But yeah. Like being yourself is.

Jodie: Yeah, I'm a marmite well, hundred percent a marmite. And people literally do like me or they do not like me. And it's and you know what, I used to really struggle with that but now I'm just like, that's fine. There are plenty more people in the world and I like to be alone. I like to warm people up a bit I am a little bit of a troll by nature and I do like to sort of tickle people a bit, particularly on LinkedIn. And somebody put something at Christmas. I hate the boastful nature of Christmas. And I don't think people talk about the presence that golfing kids run said. And so I was on LinkedIn at some point. And this guy was like, What do you get the guy who has everything, and I think I responded with haemorrhoid cream. And if you say you've got everything, have you got a spare tenner?

Alex: Yeah, brilliant.

Jodie: Yeah. You know, I like to sort of make fun of people a bit but I think Yeah, LinkedIn has got to change to become a bit more. I think you've got to be aggressive with who you let in your circle on LinkedIn.

Alex: Yeah, definitely. Yeah, I've really filtered.

Jodie: Yeah, remove connections, remove connections. Yeah. Are you within a geographical distance of me that we can do business if not remove connection?

Alex: Absolutely. I think it is a great platform and I'm slowly being marmite like I don't I put a photo on I think was yesterday and I've got I got bought two notepads for Christmas one says the Archbishop of Canterbury and the other thought of this as a warning Bantam merchant, proper cringe but I just took a photo and said I've got a really important meeting with a top dog Fs company but which notepad I never would have done that before because it's like, oh, I should be professional or not have a but then I think I've made more a double business got more friends out of LinkedIn and connections from being myself and not worrying about not being too professional or worrying about or not worried about anything actually other than just being sad.

Jodie: Just don't do it. It's, you've got to you've just got to be yourself. I mean, you really have to just be yourself. My favourite people in the financial industry are you. I can smell I can sniff out a metalhead in a crowded room. I just know him. I know the people who you know they've got like a slipknot tattoo, I just know it. And I like a Rolodex of metal you know metal aficionados who are in the financial industry, and that's one that they're my people. So I love those people. And but then also people who, who have a criminally, you know, offensive sense of humour. That's, that's Matt der max. People so if I find a particularly funny person who also listens to, you know the same sort of music as me, you know that's a relationship for us. So if you're out there and you want to be my BDM please message me on LinkedIn and if you want to talk slipknot and deals let's do it let's I'm in the market for it.

Alex: I'm really looking forward to someone opening a message or connection requests or doing some sort of reference or, or something like if you get that please do a screenshot and send.

Jodie: I will put it on a T-shirt. Promise. 

Alex: Yeah, brilliant. We have been chatting for 50 of your English minutes Wow. Wow, it was like three.

Jodie: It really does. 

Alex: What have we not discussed?

Jodie: I think pretty much it and we've done exactly what I've been taught not to do there with it. We haven't done politics or what is it politics and religion not covered? That's good.

Alex: We could do that next year. Yeah. 

Jodie: Okay. Yeah, definitely.

Alex: It's so good to catch up with you. I can't believe it's been a year. It. It's absolutely bonkers. Yeah. And it's great that people are still listening to your original one. Still getting in touch with you. I can't believe I've been involved in something that makes that happen. I find that bonkers.

Jodie: It's not the first situation that's gone viral for me. And I'm sure it won't be the last. 

Alex: Yeah, what was, go on spill it.

Jodie: I'm not going to give you my medical records. No, I'm joking. And no, I put a few in. I often go viral actually. And I did it. I did a bit of a famous post about mediums A while ago and my disdain for the role of BDM. Right. I've always said, I stand by it. I don't think it's a role that that is relevant. I don't think it's a helpful role. For mortgage advisors when it's one person I think it's unfair on the person. I used to hate BDM but now I hate whoever makes a BDM do their job. I hate them. It's and it's not sustainable. It's not sustainable. You just need a call center that deals with those. But yeah, I did them almost like an X factor of BDMs. Once I put up that I don't like BDMsms and I refuse to use them. I actually completely refuse to use them now. I did have a few people who were like, let me prove you wrong Let me prove you right like so and so and a few of them did. Yeah, pretty much funny Penny Paul. But yeah, I got I ended up with quite a few connections through that who appreciated my angle which is Look, I want to know now the answer to my question, not seven o'clock at night when you've got home from I've been 16 coffees all day when you finally Got to read your emails. Like, the deal is with someone else at that point. It's, you know, it's crazy. But yeah, that was another thing that went a bit viral as well.

Alex: Fantastic. So, if people haven't heard the first episode I'm following you know, I'm following you on Instagram. 

Jodie: Yeah.

Alex: Where? Where? Where is that? Where's the BDM slugging going on?

Jodie: Oh, it's on LinkedIn. Oh yeah, LinkedIn it's a really old post now I think and what it did it did get some traction and but yeah, you can find it on LinkedIn my Instagram is not a professional arena in any capacity it's just me but maybe yeah, maybe that's what I should do. Maybe I should start an Instagram for work. It

Alex: It should be one on one in one on the same.

Jodie: Do you think?

Alex: I think people buy from people.

Jodie: I still talk a lot as a business on my Instagram, I just it's not like a business Instagram.

Alex: I do not use my company Facebook page, my company LinkedIn, my company anything is all via me. And I get more out of it.

Jodie: Yeah, I think I think that's the I think it's the way to go. And I do definitely talk about I always throw, you know, one or two posts a month up on my stories. Just saying no, don't forget, don't get life insurance. Don't forget mortgages don't get addressed. And, and I always get a couple of leads off of that. And even sometimes it's just people saying, Oh, I'm really interested. And we just have a chat. And then I'll come back to me a little later and we'll talk about it but yeah, yeah, I think you're right. I think you should keep it all as one brand.

Alex: Nice. Love it. Awesome. I can't believe we're with them. I think we need to do it closer than a year. We need to catch up when I need to kind of get you drunk. You belong to one of our events as well so people can meet you in real life.

Jodie: Wow definitely, definitely. I would love to do that and get the winter over with so I can come out as my winter cocoon. And yeah, but definitely Yeah, just invite me along I think you went to Did you go to u printer?

Alex: Yeah, yeah it didn't just go It was on the stage.

Jodie: Exactly. I think I need to go.

Alex: It is an amazing event.

Jodie: Yeah.

Alex: Really good. 

Jodie: I should definitely make it to some sort of physical social interaction at some point in my life and stop the piano. Avoid at the end of the phone.

Alex: We've got our events in March there's gonna be a load of brokers there in the lovely Peterborough March the 26th. I will send you a link.

Jodie: March is pretty clear for me. So where I could probably squeeze you in. I’ll try my best.

Alex: I will. Fantastic, awesome. All right, cool. Well, let's do that let's meet properly in March.

Jodie: Yeah. 

Alex: Let's speak again soon. And I'm loving that you get in the family involved and things are growing and I like your partner helping you out with every I was like visualizing oh no exactly what it's like having a kid ourselves. But yeah sounds like it sounds amazing and I'm glad everything's still going really well for you.

Jodie: Yes Yeah it's great. It's all a learning curve and to say

Alex: Oh god yeah 

Jodie: We’ll see, you never know listen if you know God but this is me on record now all of you all my family members are as fireable as anyone else and I like my coffee with sugar in it.

Alex: I'm going to use that clip to promote this episode.

Jodie: I love it.

Alex: Fantastic. What an amazing note to leave on. Thank you so much for spending your time with us again, as amazing. And let's see if you can be the number one episode of 2020 as well. That'd be pretty cool. All right, thanks very much. Bye-bye.

Jodie: See you later. Bye.

Alex: And there we have it. There's my chat with Jody Stevenson. It is so good. catching up with her. And it sounds like businesses growing was great that she's kind of getting people involved now it's becoming a proper family business. So that is awesome. So she's got a lot of work to do to see if we can get her as the number one download episode of 2020. We'll see we've had a lot of amazing ones. some incredible ones coming up too as well. So don't forget our event, March 26. Only a few weeks away now I literally got a couple of tickets left. It'd be great to see you there. If you need any more information, go to the lead engineer, click on the conference tab, or details, their agendas all kind of finalize all speakers are on there. We've got loads going on. I will see you next time.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Mon, 16 Mar 2020 06:00:05 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Hello, and welcome back to the lead generation for financial services podcast. This week we have got an old friend, Jodie Stevenson. Almost a year ago when we had our first podcast interview and that went to be the number one downloaded episode of last year.

For every enquiry, she gets the leads, CRM, check for notifications and will schedule a chat with her client. And to make sure that she's on top of everything she uses a blank sheet of paper and knows exactly the template and just writes everything and gets it organised. She does that for every client until she runs out of paper. 

Recently she bought a notepad by Rocket Book. It is reusable, can automatically scan, upload to dropbox, digitally file, and then wipe clean and use again. And again.

And if you happen to look for something like a file created 6 months ago, Rocket Book can easily find it for you and locates it in your dropbox file.

Cost is £34.99. They've done microwavable one as well where you write in it and put it in the microwave and it will erase everything. It's a huge impact environmentally and it helps save a lot of waste.

Transcription:

Alex: Hello there, welcome back. And we've got an old friend with us. This week, we're catching up with Jodie Stevenson and it was pretty much a year to the date that we had our first podcast interview. And it went on to be the number one downloaded episode of last year, and of all time, so people talk about her a lot, actually, when they've, I think it's one of the kind of the earlier episodes that people sort of pick up on because it's one of the first mortgage brokers that we interviewed, and they've come on to become the most popular episodes. So I really enjoyed catching up with Jodie. So let's dive straight in. Hello, and welcome back to the lead generation for financial services podcast and I can't quite believe it's been a whole year since we last caught up with the one and only Jodie Stevenson. How's it going?

Jodie: Thank God it's one and only. I can hear my mom saying that, thank God.

Alex: We were just saying, how was it? You were like, no, it's nobody You know, it could have been a year but it has.

Jodie: But then we were talking about things like, what things have had like you're like, a quarter of a person that you were then you were last year.

Alex: We haven't got a video either away. But yeah.

Jodie: Now you're super skinny. Don't worry, though. I'm still fat and consistent for the world. got consistent and but yeah, no, it's, that's great. There's actually been a lot of things that have really happened. So if you actually like, pile up the achievements that both of us have had in the last year. Actually, that makes sense. It's probably like a decade's worth of achievement. So yeah.

Alex: It's funny, isn't it? Because you like them day by day, week or week, month or month thing you know, I haven't really done a lot. I've really improved a lot if anyone needs to literally think about doing a 360 and see Oh, this time last year I was doing this, you know, what.

Jodie: Yeah, exactly. Well, I mean, I taught a human to walk this year, which is, technically he taught himself. I'm taking the credit. And if he was walking funny, I wouldn't be taking any other credit for it. But like, yeah, like he's actually like, he's doing the real things. Like he's really doing things this year. Like he's, he's learning words. And oddly, he's learned the word jacket. It's one of his jackets, he calls me Jodie instead of mom, which is awesome. Yeah, so shouts Daddy, and Jodie, I'm like, thank you very much.

Alex: Excellent, excellent show you love that. Because I remember obviously we had the

Wow, it's just a sad thing. Obviously, we had the dogs barking.

Jodie: Oh yeah, Thrasher and Baker. Oh yeah, yeah. Oh, that happened in a bowl we got em. So they went to live with another Basset and Mum, basically, because we were part of a really good dog network. And so they went to live with this lady who's got like four others and they are just they are so happy. I don't even think the fact they're like maybe because yeah, they live on a farm now and there are loads of dogs there and they absolutely love it. And so yeah, that was a yeah, that was sad but i think i think we could be kind of at the point with you could hear how chaotic it was in the background. They were just like, they were just like, let's go for a walk. Let's go here and I was like no. And so yeah,

Alex: It is. Yeah, having a child, a human is a lot I wouldn't have been able to do with pets.

Jodie: Yeah, but pets that I had created my own problem with the pets because it was too small of a house, too big of dogs, and not enough boundaries between anyone you know, the dog slept in bed with me and it just wasn't, you know, it was a recipe for disaster. And luckily they've gone somewhere where they are even further mollycoddled than they were with me. So they're there, they're even better off now. I think that's really it's a really big lesson as an adult when you make a decision that's going to hurt you and only hurt you, but it's going to help someone else. So the dogs were going to be better off. I was going to be sad. And I had to make that decision and be like, Okay, well, I guess I'll just be sad then because they're gonna be happier. Real adult learning. So yeah, it was super sad like I was gutted about it, but I think it was the right thing for them.

Alex: I know, absolutely. Do you know what I was just looking up while you're telling me that, so I thought I better just check because I knew yours was a very popular sewed for a while it was the second most downloaded? But you want to know something quite exciting that it was the number one downloaded episode of all time.

Jodie: Really? That's amazing. That's awesome. Yeah, you know, it's my dulcet tones. It's my lovely calming accent that ASMR of mortgage advisers.

Alex: Say well, I would like to say part of the credit of doing something super exciting with the title of like a mortgage broker generating their own leads doing blah, blah, blah, blah. So I'd like to take a little bit of credit for that.

Jodie: That's okay. You can.

Alex: I'll take 30% of the credit. 

Jodie: Yeah. 

Alex: That's the number one so you'd be there. So David Thompson. So Gary was seventh, and then you don't talk to a second, Me and Tom doing an episode were third. We should have been first you know, that's an absolute disgrace. You got ash, Ash ball and fourth. So what was interesting actually the top, the top five are not if you take out me and Tom, the top five are all brokers. 

Jodie: Okay, cool. 

Alex: So now, you know we've had a lot of marketing experts on dishing out marketing advice. One thing I've learned over this year is that actually getting people like yourself and hearing your stories is what people are interested in. 

Jodie: Yeah, what do you know what though it's something that I found throughout my life and we had at the bank, we have people who would come and work for us. And you were like, university graduates and they'd come in on a graduate course or something, they'd come straight into management. And the rest of the bank was just like, nope, don't I don't want to know anything this person's got to say because you haven't lived this life. You haven't come from the ground up. And this, you know, it puts there's a lot in it. There really is I can sit there and say, Look, I know how to market for mortgage advisers because I am a mortgage advisor. 

Alex: Yeah.

Jodie: I'm marking all myself. And this works rather than someone you know, just coming in and saying, This is what and we could probably be doing exactly the same thing. 

Alex: Yeah., no, absolutely, absolutely. I think it's, it's being it's easy to put someone to be like, um, you know, Jodie is a broker she's doing that what you know, why can't I and then maybe they think if there's someone who's not worked in it, and it's easy for them? Yeah. It's just easier to make a connection with people that are like you. So. Yeah, that's awesome. And then you had you, as supposed you are the only one as well that we got on that was doing Google Ads themselves. I don't think I spoke to any of the brokers that have been doing Google Ads themselves so are you still on your radar? He's still doing that. Is that anything else overtaking it, or Is that still the number one.

Jodie: Now, I mean, I obviously had a baby. So there was a period of time where I wound it down. And I've continued to supply leads. So I still had a handful of loyal clients who just kind of kept buying from me over that period, but I stopped taking any of my leads. And so for about six months, I kind of just backed off from it, and then came back in sort of the back end of last year, I think a little one's gone to nursery now. So yeah, I'm kind of back in it now. And, and it's, it's a blend again. So obviously the network that I'm with b2b, they provide me with leads. And, and I also have my Google AdWords, which, and they're just two very different types of leads. And they all have different conversion rates, and they all work but I don't think you should ever turn a lead source away and you know, if If you can, as long as you are meticulously recording how many times you did everything to in that lead, you know, did I pick the phone up and dial them? How many times did I literally put my hand to my phone? And because then you can figure out how much putting your hand on a phone makes you might be 74 P. But, we can take it right back to that.

Alex: Absolutely. I think I saw there was someone a broker showing me their screen and it was like one of their self-employed brokers had only logged two calls. They were saying that this I've not been able to get out as person but it was like two calls a week apart both before 5 pm. And it was like they were I can't remember how long after it was the lead initially dropped. But it was they were reporting it but not doing enough. And I think there's a case of people not being as meticulous as you are with that. I'm not chasing it enough.

Jodie: Wow. I would as always, I'm going to be going against the grain here. No, I don't have the needs. I didn't do it, man, I don't do it. Look, if you want a mortgage, I'm going to touch. Here's my number. I if they put in an inquiry, I mean I would the b2b, b2b have their own structure, which is you know that you make an X number of calls, and we have a system that sends them texts, etc. And those ones, you know, that's, that's James's method, and I use that. But for my own needs I when the lead lands, I try within 10 minutes and firing them it's straight off the bat. So I go straight in and I call him because speed stones and it always will and a lot of the times they answer the phone and go oh, oh, didn't expect you to ring me that fast. And I'm like, exactly. I give them a ring straight away. And the chances are they are still sat by the computer. And so they get that one call and then and then I'm never in the zone. And then if they don't answer, I send them a text and I say, Hey, it's me from this company. I'm bringing about your mortgage when good, that's all I do. That's it. I can't find them again. Nope, I bring them at the moment and then I send them a text and that's it.

Alex: Do you mind sharing what percentage of contact right there is like what percentage of like, no contact is that you know.

Jodie: my contact rate is I have this down the other day I've actually I'm mentoring someone at the moment. So I'm more in my own KPIs than I ever have.

Alex: While you're looking at apps are gonna it's like two very different things going on because If you are buying leads or if you're marketing in a way that you're not building any rapport you've you've only got that quick window because they'll forget about you. But if you're marketing and people know you quite well and they've bought into already then you can wait. So I don't think everyone I always think older minute coders are always like you say within 10 minutes.

Jodie: Oh, I love that.

Alex: Yeah, well little phrase for you.

Jodie: Yeah

Alex: While you're looking at apps are gonna it's like two very different things going on because If you are buying leads or if you're marketing in a way that you're not building any rapport you've you've only got that quick window because they'll forget about you. But if you're marketing and people know you quite well and they've bought into already then you can wait. So I don't think everyone I always think minute older minute coders are always like you say within 10 minutes so I love that. Well, little phrase for you. Yeah. It because it literally is because they'll because if they because there's a lot of things that are important to people at that moment, like mortgages, especially protection that is important at the minute and then once the laptop gets close, I will it was important 10 minutes ago it's not important now because this is happening. So you miss if you miss that window, I think you're missing out. A big one. But it just depends on a case by a case like how well are you have you? Like, do people know you for that one thing and they've already decided that only gonna deal with you.

Jodie: No, my leads have no idea who I am mainly, my leads are very much advertised on an in a cold no company we are a company, we can find you the things you would like as your details to have a call and, and so yeah, just give them a ring or give them a quick call. And then I'll send them a text and send them an email. So send them a text and an email. And if they don't come back to me, you didn't want it that much.

Alex: Yeah, I wonder though, I'd be so interested to see the numbers like because you're you've got personality, definitely. If people got to know you a little bit before

Jodie: I leave a voicemail, I do leave a voicemail. So maybe that's why I get a lot of callbacks and I get a lot of texts back.

Alex: And I think people prefer to communicate in the text.

Jodie: 100% of the day. I do.

Alex: Yeah, I think my big thing for us this year is to give the end-user the person that wants the mortgage, give them as wide of options as possible to communicate. And not just say, it's only a callback, you have to have a goal, but it's like, how do you prefer to us to get back to that email? Whatsapp? Facebook Messenger? 

Jodie: Yeah.

Alex: Text, phone, and then let them just I think there's a lot of leads being missed, because people are going through and there, and there, yeah, I need a mortgage or I need advice. I've got this situation, and then the only they'll fill all the details out, and the only option is a callback and they'll sort of agree to it and then they'll think but whereas if it's something like WhatsApp, then they don't have to set that timeout to have a call because no one wants to be sold to and the broker can go away if they've done a fact find on the website. If you've collected all that information, why maybe go back to them with something and then build-up to the call.

Alex: Yeah, exactly. I something like I think it's a month ago. And I needed to do something with my energy supplier. And I logged in and there was like to write live chat or like live chat, but I always forget it's open. You know, when you open it, and then you just walk off, just forget you have live chat open.

Jodie: I’m so confident. I'm terrible with it. So, it clicks on this live chat thing. And it was like, Oh, do you want to just Whatsapp? I was like, Oh, yeah. So Whatsapp. And it just opened a WhatsApp chat with my provider. And then they just kind of got back to me throughout the day. 

Alex: Yeah. So as a broker, like whether you've got advisors working for you or not, and some people don't want to give them Oh, by the way, you can get a prepaid SIM and you can have WhatsApp away. So you can have all your WhatsApp communications open on a browser window to the on as you and it's so much more organized than email as well when I'm doing a whole sort of project on facilitating WhatsApp Web for clients. We've been looking at WhatsApp chatbot as well, which is not as good as the Facebook Messenger stuff. But again, if people want to do it, we're on it because if we can get as much info on if someone and then the only thing is one, someone said their network won't allow WhatsApp communication despite it being the safest. And I could say I covered which network it was where they were like they ban any communication whatsoever knowing that WhatsApp is more secure than email. That's bonkers. But either way Yeah, that's definitely on our mind because I think a lot of people just don't want to have a phone call.

Alex: See, very I'm sort of taking over this episode. So what so what else? So are you doing more of the commercial stuff on your ads before? Exactly it was commercial mortgages pretty much that you were doing last year my right

Jodie: Yeah, yup. So my advert saw more commercials but I do get a lot of isolettes through it as well. And yeah, but mostly it's battleaxe for so it's a limited company and 

Alex: That does seem to be a very popular minute obviously with all the sort of tax changes and stuff. Yeah. How are you finding it like demand this from this time last year to now the B-word is kind of semi sorted is that affected anything or our market like?

Jodie: I would say that pre-Christmas which normally December is my salon and the month where I don't do anything, and January is just like I'm continuing to not do much. Outrageous this December was, I mean, right up until Christmas Eve I was still dealing with clients and taking and taking upset on Christmas Eve. Crazy.

Alex: We saw one on Christmas Day.

Jodie: No..

Alex: One every Christmas Day, there’s always one.

Jodie: I don't even think I'll pick my phone up on Christmas day it's just yeah

Alex: Yeah everyone's different so people get bored and they're like but yeah I mean I was cooking on Christmas Day literally in a second but yeah that that did happen.

Jodie: yeah now I've been really busy and really really busy and very much and that's kind of what my year is about this year is understanding how to manage the famine and the feast know get tons of leads in and when you're very quiet and then you know talking to me building it all up and then they kind of all slowly come back in and then you end up with like if anything you end up with too many inquiries because then you've gone too many people coming back and it's kind of I'm trying to figure out what that nice even let's take this many leads a day constantly rather than taking you to know 40 leads a day for two weeks, nothing for another three weeks. So that's what my plan is this year is to find my sweet spot.

Alex: of literally the number of leads per week per day. 

Jodie: Yeah, yeah.

Alex: And what was taking the most time for you, when you're sort of dealing with inquiries? Where could it like, Is it like,

Jodie: what's that? Sorry, packaging cases? And okay, so that's always the most time-consuming part. And in any mortgage, getting the leads is fine, cuz everything's automatic. And it's also CRM, and it's perfect. And the notification comes through on my phone, I click a button and get it's great. And, but then once and I have a chat with a client, and that's fine, and I don't. Do you follow me on Instagram? 

Alex: Yeah. 

Jodie: And did you see the space paper that I got delivered yesterday?

Alex: Oh, God doesn't know if I've been on the last couple of days.

Jodie: So whenever I get an inquiry, I have a blank sheet of paper. And I know exactly the template of my fact find a blank sheet of paper and I just write, write all and it's all organized, you know, left side for Mr Right side to miss it, and it kind of all ends up looking like a fact find. And so I do that sheet of paper for every client, and then I write on that until really, I've run out of paper and it becomes a client file. And then I take paper, clip it in, and then they become a file. And yeah, well, that is pretty, you can imagine I've got like 60 notebooks piled up next, which is crazy. And so I've actually bought a notepad by rocket book. And it's a reusable notepad. 

Alex: What. 

Jodie: Yeah, so you write in it. And then you get your phone, you get the rocket dog app, you scan it over, and it uploads it into Dropbox into a file, wherever you can put file names on it, and everything, and then just wipe the page clean and start again.

Alex: Oh my God.

Jodie: It's like actual paper and so yeah, that I'm hoping that's gonna save me a bunch of time because now it's got handwriting detection as well. So all my notes now get uploaded into a file. So when a client rings me back in six months time and says hey you know Mr Donovan, I can just open my rocket dog file and go Donovan and it will find that note pad that page of my notepad and go that's that client it might just say Donovan, ah avoid you know, but it will be and that'll be on the new anywhere I am. I can just click it'll be in my Dropbox and I can just search for that name anywhere I don't need my notepads anymore. And because it will all be on this. This Dropbox so I think

Alex: Then 34.99 I'm just on the road getting a rocket book. Why not? Not mega expensive.

Jodie: Yeah, and the efforts are hilarious. I mean, you'll really enjoy him. It's just two guys in there like, they're just having a blast making these books clearly they've done a microwavable one as well where you write in it and then put it in the microwave, and it just erases everything. And but that has a shelf life. And, and something I'm really conscious of at the minute is the impact that I'm having, you know, environmentally. There's a lot of paper in my job. So I'm kind of wherever I can, I'm avoiding a paper. Because everything else in my life pretty much I know I doesn't really have minimal impact with most of the things I use are usable things in most of my life but then in this just reams and reams of paper that I'm printing, I feel terrible.

Alex: It's literally my desk at the minute. I've got these A3 papers where we spent sort of between Christmas and New Year like coming up with different ideas days for campaigns and what can be doing better and I've literally got a flood of these A3 bits of paper that I could have done in this. If they do an A3 version. I'm all over, I might get the small one anyway because I do use it like my notebooks.

Jodie: What size is a4? So A3 is quite bigger than A4

Alex: Yeah.

Jodie: I think A4 is probably the biggest that they do but you could open both pages because it's 32 pages.

Alex: Yeah

Jodie: Maybe you could open both and just have it on there but you know if you do it small and then just blow it up.

Alex: Yeah, well, it's my birthday coming up and the misses were like, what can I want I can kind of get you sort of you never want anything and anything you want you but I could just send you this thing.

Jodie: Do it because honestly, I was saying that is such a good present for people. And it's the last one is the one I got and it when it gets delivered. It looks like a bag of space food because it comes in the old space bag. I feel very modern, very.

Alex: Yeah. I love it with these things I always get annoyed that I didn't invent it myself.

Jodie: Yeah, my dad, my dad has invented everything before anyone else did. And, every time a product comes out, he'll remind me of the conversation we've had four years ago where he invented that and he's right, you know, we have and I say, well, maybe it should actually do one of those.

Alex: Yeah. Oh well, I used to work at an agency and this guy called Kazu came like a freelance designer and he just comes in, he sort of lives in our office. We used to work together and our old boss used to say that he invented Facebook before Facebook Like all the time.

Jodie: Oh, I bet he did

Alex: It’s in his head, but then never did the difference. Zuckerberg did something about it. That's the…

Jodie: I think I invented iPhones and I definitely think I did. I had all the passion for an iPhone, in my mind. 

Alex: Yeah. 

Jodie: But it just was the translation that I just, you know, probably by the time they came, you know, when I'm thinking of and they were probably 10 years in development anyway. 

Alex: Yeah, exactly. 

Jodie: So though they'll be imprinted in our fingers soon.

Alex: Really? Exactly. Yeah, exactly. So, other than digital notebooks, what else is new?

Jodie: So yeah, my digital notebook is very new. I'm mentoring somebody.

Alex: I was gonna say you mentioned it earlier. Yeah.

Jodie: I believe she found me on your podcast.

Alex: Well, do you know that happens a lot. This podcast doesn't cost me a lot of money. It cost me time. I don't make anything from it. But I seem to have made like other people. Like some really good so there's like, lots of like, pretty much every guest I've had on saying so and got in touch. We'd like to do this. Amazing. That's great. It's brilliant that I always find it bonkers that people actually listen. And they still listen. And people actually do stuff out of it. So that is.

Jodie: I probably get one or two messages a month that say, Hey, I heard your podcast episode. And I'd love to have a chat with you about what you do. I'd love to buy some leads off. 

Alex: Amazing. 

Jodie: Yeah. One or two a month at least.

Alex: Well, I was just looking at when I looked at your episode stats, I was like, Oh, this has had eight downloads in the last week. And I was like, well, that's like one at one a, obviously, more than one a day and it was over a year old. Least not being advertised. People are picking it out. So yeah, I mean, that is amazing. Amazing to hear. And then I say I didn't get anything out of it. I mean, we get inquiries all the time. I don't ask everyone where they come from. But that's cool. So how's that mentoring? Say what's in terms of the minute you mentoring them on, are they on like everything or just marketing? Just Google Or literally the whole, the whole.

Jodie: So initially it was a marketing job really, that she just wanted something to learn. And as we kind of got talking, it just kind of organically became, we were both in a really similar position actually in our lives and her kind of wants to be in the same sustainable situation that I'm in where we can have our children and be the mums that we want to be and run a business that we want to run without having to sell Aloe Vera. Or, you know, these ridiculous shapes that people sell or anything like that. It's just a true Korea and true business. 

Alex: Yeah. 

Jodie: And which is lovely to see that people look at me and think, you know, that that's an aspirational and Korea, which is, you know, it's great. So she approached me and I said, Look, you know, I'd love to expand outwards and as well not just physically but potentially for my business. Well, but yeah, let's, you know, let's, let's do it and let's just kind of cobble through it together. And so that's kind of where we're at. She's taken a leap of faith on me and I have to leap of faith on her and we're just trying to figure out how that works. And so that's where we're at. I'm kind of guiding her through how I set up myself. And then we would slowly integrate her into her own being our own broker. And eventually, she's just been doing it a few months now. We've had Christmas, so it's been a little, you know, nonstarter over Christmas, but she's doing amazing, she's got 10s of thousands of pounds in the pipeline, which is crazy. And you know, not all of that is going to go anywhere. But you know, even if I think we've said like, you know, roughly she probably roughly banks to bank seven grand. And I would say, out of everything that she's had through, which is just gorgeous in it, you know, take this leap into like a totally new field and then get in a big pipeline like that. And

Alex: What I love about 99% of the brokers 99.99% brokers I know and speak to also just get as much satisfaction out of like, genuinely helping people as well and they and they and they get rewarded for it. It's like what it's like, I'm almost jealous of the rewards that you guys get from helping people as well as what you get in return. It feels quite a unique kind of job that it's kind of a must to be satisfying.

Jodie: Yeah, it really is and do they want and I needed it as well. I really needed it because I started to doubt my own hipe last year and you know, when you have a kid you lose your identity completely for a period of time. And I came back and was like, right i mean obviously I have my group that was on your podcast which is still it still exists but it's just because I didn't know how to help these people and you know they were all asking me and I was like I don't know just how do I do this I'm a parent and how do I do it? How do I do it? And I know me and you know conversations about that and definitely minute old minute cold is, you know, plays on my mind with these people. And so when this really naturally just progressed into something and mentor wise, I was really happy because I was like, Okay, I can do this. And, and I can help and even if all I do is just give her the tools and then send her on her way and 

Alex: Yeah.

Jodie: Because it is, I'm growing as a person, whilst I'm helping her grow as a person. And, and it might be that she goes off and does it without, you know without me in the future and that's, that's fine. And it's just something that I think I've, I've needed to do and it's a big learning for me as well.

Alex: I think as well as you learn from teaching as well, she always won't feel giving advice to someone else to do something you sort of like, I find that when we're trying to I always feel like I'm looking at stuff more. So I'm not trying to help myself, I'm trying to help other people as well. So it gives me that extra edge so we've obviously got we've got the pressure of clients that pay us and we've got we've got to deliver for them otherwise we lose them and you know, lose house and family can't eat and things like that, but also that extra edge of wanting to help other people that what they do well or not And affect me, but it always finds, since doing the podcast and doing videos and things like that, that it gives it I've probably pushed myself to learn more to help share that kind of accent.

Jodie: Yeah, exactly, exactly. I mean, I, I would have, I would have said I was very, you know, very efficient at my job. And I knew I knew exactly what to do, but actually, I just knew exactly what to not do. I knew what to avoid. I knew what I knew. And I knew I knew how to avoid the stuff I didn't know. And with this new, new starter, she's kind of expanded and been like, Oh, well, I'm looking at loads of stuff over here. And I'm like, Oh, no, I don't play in that court. But what I have to do now, so I've, you know, started doing that as well and funnily and, you know, growth, growth is, it's up and down and sideways. It's everywhere because I've had a really great opportunity as well as my father in law and my mother in law and Actually, I've started on the path to working for me as well. And right, so they're going to become mortgage brokers and buy their own rights, which is lovely. But also my dad is coming to work for me as well. And he's had a background like you had a family that had worked in. He's got some experience in it. Oh, yeah. Yeah. Right. Yes. So he was a senior financial adviser for the bank that I worked for. And my sister was an advisor as well. And she's had a baby and she's going back to work in January, self-employed as well, which is lovely. And so we're all kind of doing it self employed. But yeah, my dad's come in to work with me as well. Which is great because he's the guy who kind of coached me and made me the person that I am. And now I kind of get to give a little bit back to him, but he loves me and he's going to help me from above and you No, it's going to, it's going to go everywhere. And it's going to be really nice. And it's going to build a really nice little company.

Alex: Family literally a family business literally

Jodie: Literally a family business. Yeah. Yeah. I mean, my partner Matt, and he's always been like a rock in my company anyway. And when I have these, you know, packaging nightmares where I've got just, you know, reams and reams and reams of applications that I've got to fill in. He's just incredible. You just get straight on the computer and he's like, scans him in and, and does it all for me anyway, so I've always had him helping me. And even if sometimes it's just he just goes out with our thoughts. Leave Hello. Yeah.

Alex: Yeah. 

Jodie: And so it's always been great and hands-on, but it's so nice that we're getting everyone else is kind of getting involved in it as well. And it's fantastic. Yes, it's lovely. It's quite a nice little family that we've got now. Really a family.

Alex: Really Yeah. And I think just going back to what you said about Like growth being up down sideways my business mental talks about competitive with like climbing Everest is like the night before they go to sleep they climb up and then they have to climb back down again to like a climatized so it's always talking about the growth of that you're up and then you've got sometimes you've got to go back down to be able to push forwards again parallel so it's nobody can build a business with cute like continued growth will kill you.

Jodie: Yeah absolutely. Isn't linear it's not you know.

Alex: Yeah it's a graph, this graph should have these peaks where you drop down and then you that gives you the ability to then push back up again. So yes one thing is you always want like a month I always want growth, growth, growth, but the one thing he thought he taught me about was that it is normal and healthy to have no backs and I'm pushing on from there.

Jodie: Yeah, yeah, exactly. And it's amazing what you can really beat yourself up on mean on AdWords I can, I can have a week where I look at my fingers and you know, they're costing me three times as much as they did on, you know, the month before and I will really panic. And I'll go Stop, stop the ads. And you know, it's just your instinct is to stop at that point but no, no, you need to stop because there's a reason why they're coming through at this. You know, it's because people really really want it or people you know, there's a lot of competition or whatever, but it always evens out. It always evens out over the course of a year and you always end up at the same cost per click. So there's a reason it's an average, you know, you're gonna have some weeks where it's half of your normal one that you just can't look in like that you've got to set boundaries and be like, I'm only gonna, I'm only gonna worry about it. If over the course of three months, my average cost is going up and then I'll worry and

Alex: Yeah.

Jodie: But even then don't leave it another three months.

Alex: Yeah, exactly. Is that easy? Again, because when we do it like that with Google Ads absolute minefield in terms of like, we've got one company where the cost per click can range from like quid to four quid depending on the time of day and when other people are bidding and things like that. 

Jodie: Yeah.

Alex: There are so many sorts of and it's difficult when if there are brokers with a small budget as well, those impacts will be felt bigger than one whether someone's spending like 50 grand a month compared some of the spending 500 pounds those ups and downs have felt much bigger with the smaller budgets definitely.

Jodie: Absolutely.

Alex: Have you ever kind of looked at the thought about SEO being on page one top of page one for those keywords bidding on.

Jodie: You mean organically?

Alex: Yeah, organically. Yeah. Is it ever like, do you have SEO remorse as in like this time last year, if there was an if you knew what to do, there was a plan in place, and you could have executed it and by now a year later, you could have been position one.

Jodie: I don't know, I've never really, I've never really seen the benefit of you know what, I am the person who scrolls past the ads and goes to the organic number one result, but I feel like that's the same as buying an ad anyway now, because people just strategically do things to make themselves the number one result, but it's not. It's not really, you know when you go shopping online, and it organizes things, you know, and you can do it from price low to high or whatever, whatever the default is never price low to high, its price, whatever is gonna make me the company more money. And they do it that way. So it's, you know, I don't necessarily believe personally, that the value of being number one, organically has the value that it used to. I think it just means that you're very good at SEO.

Alex: Oh, yeah. 

Jodie: Just means you're good at getting number one on Google. 

Alex: Yeah, absolutely. What we find with a lot of our clients, the reduction in the cost to acquire a new client if they're getting free traffic from Google is is is the biggest one the biggest factors in

Jodie: Yeah, yeah. Yeah. In that sense, yes, definitely that it would be a cheaper option. But just for me, I feel like I didn't know that my audience is ready.

Alex: What you’re doing now is work and I don't want your eye off the ball. So there's a lot of things in life like, don't if you've got something that is working, that's profitable unless you're obviously like, where you were their way or now. You don't want to change it. Yeah, I was just kind of interesting. If we're, if because you're getting those leads from Google, whether that was on your mind.

Jodie: It is nice to know, it would definitely be nice to know. And, and, and I certainly, I certainly would be open to looking at it and seeing But I'm still in the same position that I was in before, which I know is always your favourite thing to hear from me. I don't need any more leads at the minute. I have to turn the machine off frequently. 

Alex: If you if we were to talk this time next year, and you didn't have to have the machine on at all, and they were all just coming in.

Jodie: Oh, yeah. Yeah. be great.

Alex: Yeah. So that was my I have a question. I should have asked that beginning. But ya know, it's interesting. And that's where a lot of we have all kinds of ads running literally, bar, no bar, none. All of them but they were the ones that are getting those. We work on SEO for all of our clients because of getting that free trial. And Google's great because it's people are like, well, like we said earlier about catching them within that 10 minutes. They're in the zone. 

Jodie: Yeah.

Alex: Like Facebook, LinkedIn once you're there when they are in the zone and it's They haven't made the decision to go out and look for something. Yes. You've got to be even quicker with the social ads to get them But yeah, I think we're finding Google gives the best quality and if you can get it free so obviously it reduced like the possibilities cray LAUGHING

Jodie: You had a podcast with Joe Mani.

Alex: The thing I haven't asked because it's we have your name is coming up on my thing is Joe Mani but Joe Mani is that a self-inflicted?

Jodie: Yeah hundred per cent you know what? funny because it's difficult to nickname my name because it isn't really you can't really other than Steve Oh, yeah, all coffee bit. Oh calling me like, which I don't like Joe Go. Yeah, exactly. So it has to be something. So after a while, it just became, I just used to put myself on board, you know, couldn't fit Jody on it. So I'd write j and then we'll do like $1 sign. So I was. So yeah, it's definitely a self-made Monica and that does not need to stick. Nobody knew that nickname mom. But just to go back to what you said about LinkedIn, and LinkedIn, such a funny little place at the minute. And I mean, I've turned my notifications off because it's too much, people, I don't know who in their right mind thinks that anyone is going to read a near eight paragraph-long message from a brand new connection. Either like, Hey, how are you insert name here, comma, I would really like to talk to you about insert profession here. Let me tell you a little bit about what it is that I do. It was 25 paragraphs about it and I'm like Blah, blah, blah, blah, blah. I just never read it.

Alex: I agreed at the no who's speaking to a guy the other day. And they're kind of like an agency that does that can't that I outreach but in a very different way. And he was like talking about getting them to strike up a conversation like asking a question or something to start a conversation rather than just doing a whole sales blurb is like running up to someone in the street and just shouting about your business for like, 10 minutes.

Jodie: Yeah, exactly. And I way prefer, like, I've had a lot of impact on a lot of my favourite messages on LinkedIn, or people who've listened to your podcast, and they will message me with something. And, and I'll, it always makes me laugh. It'll always be something funny in the message. It'll be like, Hey, I heard you on the podcast. And then they'll just say something hilarious. Along the lines, I think because I give a sense of like and look for a laugh. And they'll always always have a laugh. And even if all we do is just say, uh, you know, I'll say thank you very much. And I'll see Say that I mean, uh, you know, I mean a deadly baffle for number one. So please be free to download it 400 times.

Alex: As much as we've done it. 

Jodie: Yeah, exactly, exactly. I'll send you all your five pounds in a minute. So we're at and, but well, you know, we'll have a laugh and we'll have fun and that's what I think that's what LinkedIn should be is a place to find like-minded business people to do business with. And to Hulu, and not to get too caught up on being everyone's cup of tea. 

Alex: Exactly, that's Yeah, if you're vanilla, like the, someone was asking me about, Tony, have you seen Gary Vaynerchuk?

Jodie: Yeah, I love Gary Vaynerchuk.

Alex: Yeah, but he is Marmite, you know. That's why if he was vanilla and trying to get everyone to like him, he wouldn't have the following that he has. So 

Jodie: Yeah.

Alex: Pretty extreme example, obviously. But yeah. Like being yourself is.

Jodie: Yeah, I'm a marmite well, hundred percent a marmite. And people literally do like me or they do not like me. And it's and you know what, I used to really struggle with that but now I'm just like, that's fine. There are plenty more people in the world and I like to be alone. I like to warm people up a bit I am a little bit of a troll by nature and I do like to sort of tickle people a bit, particularly on LinkedIn. And somebody put something at Christmas. I hate the boastful nature of Christmas. And I don't think people talk about the presence that golfing kids run said. And so I was on LinkedIn at some point. And this guy was like, What do you get the guy who has everything, and I think I responded with haemorrhoid cream. And if you say you've got everything, have you got a spare tenner?

Alex: Yeah, brilliant.

Jodie: Yeah. You know, I like to sort of make fun of people a bit but I think Yeah, LinkedIn has got to change to become a bit more. I think you've got to be aggressive with who you let in your circle on LinkedIn.

Alex: Yeah, definitely. Yeah, I've really filtered.

Jodie: Yeah, remove connections, remove connections. Yeah. Are you within a geographical distance of me that we can do business if not remove connection?

Alex: Absolutely. I think it is a great platform and I'm slowly being marmite like I don't I put a photo on I think was yesterday and I've got I got bought two notepads for Christmas one says the Archbishop of Canterbury and the other thought of this as a warning Bantam merchant, proper cringe but I just took a photo and said I've got a really important meeting with a top dog Fs company but which notepad I never would have done that before because it's like, oh, I should be professional or not have a but then I think I've made more a double business got more friends out of LinkedIn and connections from being myself and not worrying about not being too professional or worrying about or not worried about anything actually other than just being sad.

Jodie: Just don't do it. It's, you've got to you've just got to be yourself. I mean, you really have to just be yourself. My favourite people in the financial industry are you. I can smell I can sniff out a metalhead in a crowded room. I just know him. I know the people who you know they've got like a slipknot tattoo, I just know it. And I like a Rolodex of metal you know metal aficionados who are in the financial industry, and that's one that they're my people. So I love those people. And but then also people who, who have a criminally, you know, offensive sense of humour. That's, that's Matt der max. People so if I find a particularly funny person who also listens to, you know the same sort of music as me, you know that's a relationship for us. So if you're out there and you want to be my BDM please message me on LinkedIn and if you want to talk slipknot and deals let's do it let's I'm in the market for it.

Alex: I'm really looking forward to someone opening a message or connection requests or doing some sort of reference or, or something like if you get that please do a screenshot and send.

Jodie: I will put it on a T-shirt. Promise. 

Alex: Yeah, brilliant. We have been chatting for 50 of your English minutes Wow. Wow, it was like three.

Jodie: It really does. 

Alex: What have we not discussed?

Jodie: I think pretty much it and we've done exactly what I've been taught not to do there with it. We haven't done politics or what is it politics and religion not covered? That's good.

Alex: We could do that next year. Yeah. 

Jodie: Okay. Yeah, definitely.

Alex: It's so good to catch up with you. I can't believe it's been a year. It. It's absolutely bonkers. Yeah. And it's great that people are still listening to your original one. Still getting in touch with you. I can't believe I've been involved in something that makes that happen. I find that bonkers.

Jodie: It's not the first situation that's gone viral for me. And I'm sure it won't be the last. 

Alex: Yeah, what was, go on spill it.

Jodie: I'm not going to give you my medical records. No, I'm joking. And no, I put a few in. I often go viral actually. And I did it. I did a bit of a famous post about mediums A while ago and my disdain for the role of BDM. Right. I've always said, I stand by it. I don't think it's a role that that is relevant. I don't think it's a helpful role. For mortgage advisors when it's one person I think it's unfair on the person. I used to hate BDM but now I hate whoever makes a BDM do their job. I hate them. It's and it's not sustainable. It's not sustainable. You just need a call center that deals with those. But yeah, I did them almost like an X factor of BDMs. Once I put up that I don't like BDMsms and I refuse to use them. I actually completely refuse to use them now. I did have a few people who were like, let me prove you wrong Let me prove you right like so and so and a few of them did. Yeah, pretty much funny Penny Paul. But yeah, I got I ended up with quite a few connections through that who appreciated my angle which is Look, I want to know now the answer to my question, not seven o'clock at night when you've got home from I've been 16 coffees all day when you finally Got to read your emails. Like, the deal is with someone else at that point. It's, you know, it's crazy. But yeah, that was another thing that went a bit viral as well.

Alex: Fantastic. So, if people haven't heard the first episode I'm following you know, I'm following you on Instagram. 

Jodie: Yeah.

Alex: Where? Where? Where is that? Where's the BDM slugging going on?

Jodie: Oh, it's on LinkedIn. Oh yeah, LinkedIn it's a really old post now I think and what it did it did get some traction and but yeah, you can find it on LinkedIn my Instagram is not a professional arena in any capacity it's just me but maybe yeah, maybe that's what I should do. Maybe I should start an Instagram for work. It

Alex: It should be one on one in one on the same.

Jodie: Do you think?

Alex: I think people buy from people.

Jodie: I still talk a lot as a business on my Instagram, I just it's not like a business Instagram.

Alex: I do not use my company Facebook page, my company LinkedIn, my company anything is all via me. And I get more out of it.

Jodie: Yeah, I think I think that's the I think it's the way to go. And I do definitely talk about I always throw, you know, one or two posts a month up on my stories. Just saying no, don't forget, don't get life insurance. Don't forget mortgages don't get addressed. And, and I always get a couple of leads off of that. And even sometimes it's just people saying, Oh, I'm really interested. And we just have a chat. And then I'll come back to me a little later and we'll talk about it but yeah, yeah, I think you're right. I think you should keep it all as one brand.

Alex: Nice. Love it. Awesome. I can't believe we're with them. I think we need to do it closer than a year. We need to catch up when I need to kind of get you drunk. You belong to one of our events as well so people can meet you in real life.

Jodie: Wow definitely, definitely. I would love to do that and get the winter over with so I can come out as my winter cocoon. And yeah, but definitely Yeah, just invite me along I think you went to Did you go to u printer?

Alex: Yeah, yeah it didn't just go It was on the stage.

Jodie: Exactly. I think I need to go.

Alex: It is an amazing event.

Jodie: Yeah.

Alex: Really good. 

Jodie: I should definitely make it to some sort of physical social interaction at some point in my life and stop the piano. Avoid at the end of the phone.

Alex: We've got our events in March there's gonna be a load of brokers there in the lovely Peterborough March the 26th. I will send you a link.

Jodie: March is pretty clear for me. So where I could probably squeeze you in. I’ll try my best.

Alex: I will. Fantastic, awesome. All right, cool. Well, let's do that let's meet properly in March.

Jodie: Yeah. 

Alex: Let's speak again soon. And I'm loving that you get in the family involved and things are growing and I like your partner helping you out with every I was like visualizing oh no exactly what it's like having a kid ourselves. But yeah sounds like it sounds amazing and I'm glad everything's still going really well for you.

Jodie: Yes Yeah it's great. It's all a learning curve and to say

Alex: Oh god yeah 

Jodie: We’ll see, you never know listen if you know God but this is me on record now all of you all my family members are as fireable as anyone else and I like my coffee with sugar in it.

Alex: I'm going to use that clip to promote this episode.

Jodie: I love it.

Alex: Fantastic. What an amazing note to leave on. Thank you so much for spending your time with us again, as amazing. And let's see if you can be the number one episode of 2020 as well. That'd be pretty cool. All right, thanks very much. Bye-bye.

Jodie: See you later. Bye.

Alex: And there we have it. There's my chat with Jody Stevenson. It is so good. catching up with her. And it sounds like businesses growing was great that she's kind of getting people involved now it's becoming a proper family business. So that is awesome. So she's got a lot of work to do to see if we can get her as the number one download episode of 2020. We'll see we've had a lot of amazing ones. some incredible ones coming up too as well. So don't forget our event, March 26. Only a few weeks away now I literally got a couple of tickets left. It'd be great to see you there. If you need any more information, go to the lead engineer, click on the conference tab, or details, their agendas all kind of finalize all speakers are on there. We've got loads going on. I will see you next time.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Catching up with Jodie Stevenson The Lead Engine 00:56:29 Hello, and welcome back to the lead generation for financial services podcast. This week we have got an old friend, Jodie Stevenson. Almost a year ago when we had our first podcast interview and that went to be the number one downloaded episode of last year. Hello, and welcome back to the lead generation for financial services podcast. This week we have got an old friend, Jodie Stevenson. Almost a year ago when we had our first podcast interview and that went to be the number one downloaded episode of last year. mortgage leads, lead gen, financial services, lead generation, mortgage broker false full 74 36e94409-76f4-4314-a50c-8d9fee2ced44 Angela Davidson - Passion For Protection Mon, 9 Mar 2020 06:00:11 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Angela Davidson - Passion For Protection The Lead Engine 00:46:05 Hello, and welcome back to the lead generation for financial services podcast and I've got Angela Davidson with me today. Angela Davidson has been in financial services for many years and started 33 years ago with Barclays Bank before she realised that she wanted to help people more. She named her business Passion for Protection and she is incredibly passionate and knowledgeable about what she does. She helps advisers to sell more to raise the bar on protection in the industry. Protection is still one of the most essential viewpoints of financial planning for achieving the financial resilience of clients and also one of the hardest subjects to discuss. She aims to help people to achieve their goals, empower salespeople and provide some of the tools and product knowledge that they can execute to raise the profile of protection advice to engage in a more in-depth conversation with their clients. Being able to overcome objections, getting people interested in getting it and closing the sale are the most common pain points in this process which they can overcome by allowing the clients to see what could possibly happen in the future. It doesn’t always have to be about what the needs of their client today but also for them to think about their future. Angela strives to get more clients covered with the suitable protection they need through best practices, NLP technique, listening and overcome objections, soft skills and asking the right questions. Hello, and welcome back to the lead generation for financial services podcast and I've got Angela Davidson with me today. Angela Davidson has been in financial services for many years and started 33 years ago with Barclays Bank before she realised that she wanted to help people more. She named her business Passion for Protection and she is incredibly passionate and knowledgeable about what she does. She helps advisers to sell more to raise the bar on protection in the industry. Protection is still one of the most essential viewpoints of financial planning for achieving the financial resilience of clients and also one of the hardest subjects to discuss. She aims to help people to achieve their goals, empower salespeople and provide some of the tools and product knowledge that they can execute to raise the profile of protection advice to engage in a more in-depth conversation with their clients. Being able to overcome objections, getting people interested in getting it and closing the sale are the most common pain points in this process which they can overcome by allowing the clients to see what could possibly happen in the future. It doesn’t always have to be about what the needs of their client today but also for them to think about their future. Angela strives to get more clients covered with the suitable protection they need through best practices, NLP technique, listening and overcome objections, soft skills and asking the right questions. protection, financial services, sales, selling, mortgage, life insurance, business development false full 73 ea0f542b-c40e-4829-a053-b8821a5e5cb3 Inbetweenysode - Dead Leads? Sun, 8 Mar 2020 21:38:08 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Inbetweenysode - Dead Leads? The Lead Engine 00:11:04 Welcome to another in between episodes. These episodes are in between our main interview episodes or articles. Thanks a lot once again to Monica of Building Society for supplying our giveaway prize, which is a Canon m50 camera kit, for our event on the 26th of March. Comes with a memory card and a tripod which is good for vlogging. Another podcast will be launch this week called the Equity Release Podcast to help educate consumers on equity release because whenever we've run ads for our clients about equity release, a lot of people express their thoughts and would leave aggressive comments saying that it is a scam, horrific, massive rates, taking your house, inheritance etc. So listening to the interviews I've done about equity release, you'll hear modern equity release is a great product. I've done equity release for advisors which are incredible. This industry just needs a bit of education. So if you are a mortgage broker, an IFA, financial planner, we've got interesting stuff for you to listen to. We're launching another podcast soon, it is called Bits of Behaviour, which talks about behavioural economics. Mark's going to be at our event as well on March 26. Couple of tickets left, so grab yours now. So I inquired for a car to a few car leasing companies. I inquired with about three or four different companies. Now, they're chasing me via email and telephone and obviously no automation or text messages and I've lost my interest with the way they follow up about my inquiry. This happens all the time. Email automation can help a lot in the business. There are different types of application or platforms you can use to send out a string of emails that gives information about the company which is being sent out to customers on a regular basis. Emails that will send relevant information about the service or product you are selling and just leave the decision to them. Having your contact details in the email such as your number in order for them to reach you. Spending on advertising can also be worth it. Having your business on LinkedIn, Facebook, Instagram or a blog online on Google can open to a lot of opportunities, which is really cheap. £3 to £5 per day can get your business stay on top of each customer searches on Google. So automation and a bit of advertising can improve your leads and make your business grow further as it does not only increase revenue and improve sales but it can also reach potential clients across multiple channels. Welcome to another in between episodes. These episodes are in between our main interview episodes or articles. Thanks a lot once again to Monica of Building Society for supplying our giveaway prize, which is a Canon m50 camera kit, for our event on the 26th of March. Comes with a memory card and a tripod which is good for vlogging. Another podcast will be launch this week called the Equity Release Podcast to help educate consumers on equity release because whenever we've run ads for our clients about equity release, a lot of people express their thoughts and would leave aggressive comments saying that it is a scam, horrific, massive rates, taking your house, inheritance etc. So listening to the interviews I've done about equity release, you'll hear modern equity release is a great product. I've done equity release for advisors which are incredible. This industry just needs a bit of education. So if you are a mortgage broker, an IFA, financial planner, we've got interesting stuff for you to listen to. We're launching another podcast soon, it is called Bits of Behaviour, which talks about behavioural economics. Mark's going to be at our event as well on March 26. Couple of tickets left, so grab yours now. So I inquired for a car to a few car leasing companies. I inquired with about three or four different companies. Now, they're chasing me via email and telephone and obviously no automation or text messages and I've lost my interest with the way they follow up about my inquiry. This happens all the time. Email automation can help a lot in the business. There are different types of application or platforms you can use to send out a string of emails that gives information about the company which is being sent out to customers on a regular basis. Emails that will send relevant information about the service or product you are selling and just leave the decision to them. Having your contact details in the email such as your number in order for them to reach you. Spending on advertising can also be worth it. Having your business on LinkedIn, Facebook, Instagram or a blog online on Google can open to a lot of opportunities, which is really cheap. £3 to £5 per day can get your business stay on top of each customer searches on Google. So automation and a bit of advertising can improve your leads and make your business grow further as it does not only increase revenue and improve sales but it can also reach potential clients across multiple channels. mortgage leads, lead gen, financial services, leads, lead generation, alex curtis false full 72 7ad3e873-93ab-4130-8a0b-2833eac817c6 Catherine Morgain - In Her Financial Shoes Mon, 2 Mar 2020 06:00:06 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Catherine Morgain - In Her Financial Shoes The Lead Engine 00:40:04 This week we have Catherine Morgan, who is a multi-award-winning financial planner and has her own podcast as well called In Her Financial Shoes. Catherine now has multiple streams of income and helps people in lots of different ways. She is also the founder of the money panel and the money circle. She used to work in the financial services mostly with banks. However, she discovered the world of financial planning and the next-generation community. Right now most of what she does is in the money coaching space, as a self-employed consultant. Catherine believes anyone can set up their personal brand on social media and just talk about what they are passionate about, you can talk about your story. You just have to start somewhere by maybe writing a book, blog, or launching a podcast. Have the confidence to know where to start and be consistent about it. If you're going to choose a platform or method of marketing, just pick which platform you think would serve you better. Last year, she worked with a couple of advisors in different areas. Some needed help setting up websites, blogging, launching courses and social media programs, but also a lot of financial planners are focusing more on just having a better relationship with existing clients and not necessarily to attract new clients. This year she wants to focus on how to bring something to the market that will help other financial advisors and mortgage advisers to implement money coaching into their practices. But also then how to create more leads, how to get on social media, how to share their story, how to do speaking events, how to do some of the things that she’s been doing over the last couple of years. She’s now going into the fourth season of her podcast, this season is going to be predominantly about entrepreneurship. She’s interviewing some women and men in the wealth space, so if anyone's interested in coming on the podcast as a guest if you've got a story to share that can help people around money then please feel free to get in contact with Catherine. Website: https://themoneypanel.co.uk/ This week we have Catherine Morgan, who is a multi-award-winning financial planner and has her own podcast as well called In Her Financial Shoes. Catherine now has multiple streams of income and helps people in lots of different ways. She is also the founder of the money panel and the money circle. She used to work in the financial services mostly with banks. However, she discovered the world of financial planning and the next-generation community. Right now most of what she does is in the money coaching space, as a self-employed consultant. Catherine believes anyone can set up their personal brand on social media and just talk about what they are passionate about, you can talk about your story. You just have to start somewhere by maybe writing a book, blog, or launching a podcast. Have the confidence to know where to start and be consistent about it. If you're going to choose a platform or method of marketing, just pick which platform you think would serve you better. Last year, she worked with a couple of advisors in different areas. Some needed help setting up websites, blogging, launching courses and social media programs, but also a lot of financial planners are focusing more on just having a better relationship with existing clients and not necessarily to attract new clients. This year she wants to focus on how to bring something to the market that will help other financial advisors and mortgage advisers to implement money coaching into their practices. But also then how to create more leads, how to get on social media, how to share their story, how to do speaking events, how to do some of the things that she’s been doing over the last couple of years. She’s now going into the fourth season of her podcast, this season is going to be predominantly about entrepreneurship. She’s interviewing some women and men in the wealth space, so if anyone's interested in coming on the podcast as a guest if you've got a story to share that can help people around money then please feel free to get in contact with Catherine. Website: https://themoneypanel.co.uk/ money coach, personal branding, social media, catherine morgan, in her financial shoes, financial planner false full 71 2b686595-27cc-4be2-9ff9-e02e9d8e50d0 Inbetweenysode - Linkedin Advertising Fri, 28 Feb 2020 08:53:50 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Inbetweenysode - Linkedin Advertising The Lead Engine 00:10:15 LinkedIn Ads is paid advertising which can drive leads and reach your target audience. It can reach a more professional target audience by narrowing down the targeting options. Based on your campaign’s objectives, LinkedIn allows you to generate leads and creates a connection between you and relevant, professional audiences. Compared to Facebook, LinkedIn’s targeting selections are more high-level and custom to a professional audience. How to advertise in LinkedIn: - Pick your ad objective (Advertisers can run campaigns around intentions, such as brand awareness, lead generation, or website conversion or job applicants.) - Set up your audience targeting parameters. - Add audience attributes These include company connection, size, job experience, and interests depending on who you are targetting. LinkedIn’s targeting abilities enable you to target audiences based on location, company, company industry, age, gender, education, job experience, job title, interests, groups, etc. Interest - fairly new in LinkedIn ads and we will dig deeper into this on my upcoming in between episodes. - You can add three different formats: single image, video, and carousel. - Placement - Set your budget. (You can decide whether to set a total budget, or both a daily budget and total budget.) - Schedule. LinkedIn Ads is paid advertising which can drive leads and reach your target audience. It can reach a more professional target audience by narrowing down the targeting options. Based on your campaign’s objectives, LinkedIn allows you to generate leads and creates a connection between you and relevant, professional audiences. Compared to Facebook, LinkedIn’s targeting selections are more high-level and custom to a professional audience. How to advertise in LinkedIn: - Pick your ad objective (Advertisers can run campaigns around intentions, such as brand awareness, lead generation, or website conversion or job applicants.) - Set up your audience targeting parameters. - Add audience attributes These include company connection, size, job experience, and interests depending on who you are targetting. LinkedIn’s targeting abilities enable you to target audiences based on location, company, company industry, age, gender, education, job experience, job title, interests, groups, etc. Interest - fairly new in LinkedIn ads and we will dig deeper into this on my upcoming in between episodes. - You can add three different formats: single image, video, and carousel. - Placement - Set your budget. (You can decide whether to set a total budget, or both a daily budget and total budget.) - Schedule. ads, lead gen, financial services, linkedin ad, lead generation, linkedin advertising, ppc false full 70 2da44f17-40f3-4899-b51b-9519bd3c15a0 Bob Gentle - Group Coaching Mon, 24 Feb 2020 06:00:05 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Bob Gentle - Group Coaching The Lead Engine 00:47:28 lead gen, financial services, leads, bob gentle, mentoring, lead generation for financial services, lead generation, group coaching false full 69 926213f6-7267-4f4e-b422-0da62170e225 Inbetweenysode Live Wed, 19 Feb 2020 06:00:34 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Inbetweenysode Live The Lead Engine 00:17:11 Questions we'll be answering: "Last week on the inbetweenysode you mentioned some costs per lead, what do you actually consider a lead?" "Wix has a cracking sale on at the mo, is it worth it over Wordpress?" "Should I mention that you can have an appointment locally in my FB Ads?" "With Facebook Ads do you use the property portals (Rightmove & Zoopla) for targeting?" "Would you still get a good result if you don't send the FB ads to a Landing Page? I read there is a lead capture form on FB itself. The reason I ask is that I am tied to a big company and so do not have my own separate website or landing page ( and I like to keep it simple for now). If FB lead capture is a good option, then its easy for me to get started and not wait for a perfect time." "I'm playing out the video and pressing record in Otter to transcribe my videos, is that right, how do you use it?" Questions we'll be answering: "Last week on the inbetweenysode you mentioned some costs per lead, what do you actually consider a lead?" "Wix has a cracking sale on at the mo, is it worth it over Wordpress?" "Should I mention that you can have an appointment locally in my FB Ads?" "With Facebook Ads do you use the property portals (Rightmove & Zoopla) for targeting?" "Would you still get a good result if you don't send the FB ads to a Landing Page? I read there is a lead capture form on FB itself. The reason I ask is that I am tied to a big company and so do not have my own separate website or landing page ( and I like to keep it simple for now). If FB lead capture is a good option, then its easy for me to get started and not wait for a perfect time." "I'm playing out the video and pressing record in Otter to transcribe my videos, is that right, how do you use it?" facebook ads, mortgage leads, lead gen, financial services, leads, lead generation false full 68 a6ab19f2-6748-4243-b9de-decea0604051 Matt Poole - Mortgage Broker Mon, 17 Feb 2020 06:00:05 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Matt Poole - Mortgage Broker The Lead Engine 00:35:26 false full 67 da82fac9-3dbc-44a9-9b67-c288b483e18b Inbetweenysode - Facebook Ads update Wed, 12 Feb 2020 06:00:03 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Inbetweenysode - Facebook Ads update The Lead Engine 00:08:51 Answering your questions. This week mainly around Facebook Ads, what's changed recently and how much budget do you assign to an advert? Answering your questions. This week mainly around Facebook Ads, what's changed recently and how much budget do you assign to an advert? facebook ads, lead gen, financial services, lead generation false full 66 3c7ce643-73c5-47b7-894d-b98a4571551f Adam King - Think Like A Fish Not The Fisherman Mon, 10 Feb 2020 06:00:25 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Adam King - Think Like A Fish Not The Fisherman The Lead Engine 00:43:33 I would like to introduce you to a guy called Adam King whom we met at a conference back in November. Adam used to work for a wealth advisor investment firm. He's got a background in financial services marketing. His company is all about this concept of thinking like a fish. Marketing allows companies and businesses to shine and build loyalty and sales. It improves every successful business operation. According to Adam, as a business owner, you need to stop thinking like the fishermen and start thinking like the fish by considering if the company's products or services meet the customer’s needs, wants or solves a problem. No matter how much you love chocolate cake, you won't catch any fish if you use the cake as bait. Instead you use worms to catch fish because fish love worms. Marketing is all about people, understanding their needs, dreams, and wants. It can attract and keep consumers. Building a connection through your customer or client’s interest through marketing strategies can create understanding between you which will allow them to trust you. Adam uses a systematic framework called 3 Growth Accelerator Ecosystem. An overall approach for reaching potential consumers and converting them into customers. Authority Asset Alliance These things will help you understand possible ideas on how to produce or create ROI. Take advantage of automation to make yours and the clients lives easier. Gather pre information about the potential client and validate if that person will be a good client for you. Having soft referrals to reach out to more people which can possibly be future clients or just simply creating alliances. Adam’s website: https://www.thinklikeafish.co.uk/ I would like to introduce you to a guy called Adam King whom we met at a conference back in November. Adam used to work for a wealth advisor investment firm. He's got a background in financial services marketing. His company is all about this concept of thinking like a fish. Marketing allows companies and businesses to shine and build loyalty and sales. It improves every successful business operation. According to Adam, as a business owner, you need to stop thinking like the fishermen and start thinking like the fish by considering if the company's products or services meet the customer’s needs, wants or solves a problem. No matter how much you love chocolate cake, you won't catch any fish if you use the cake as bait. Instead you use worms to catch fish because fish love worms. Marketing is all about people, understanding their needs, dreams, and wants. It can attract and keep consumers. Building a connection through your customer or client’s interest through marketing strategies can create understanding between you which will allow them to trust you. Adam uses a systematic framework called 3 Growth Accelerator Ecosystem. An overall approach for reaching potential consumers and converting them into customers. Authority Asset Alliance These things will help you understand possible ideas on how to produce or create ROI. Take advantage of automation to make yours and the clients lives easier. Gather pre information about the potential client and validate if that person will be a good client for you. Having soft referrals to reach out to more people which can possibly be future clients or just simply creating alliances. Adam’s website: https://www.thinklikeafish.co.uk/ adam king, lead gen, financial services, lead generation, think like a fish false full 65 28849021-ab37-45d2-9611-db54bb4894ee Inbetweenysode 003 Wed, 5 Feb 2020 10:25:11 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Inbetweenysode 003 The Lead Engine 00:12:46 false full 64 b7176f40-48a1-4641-acc3-b03c177515f6 Bespoke Financial Part 2 - Lee Flanagan & Terry Blackburn Mon, 3 Feb 2020 09:51:30 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Bespoke Financial Part 2 - Lee Flanagan & Terry Blackburn The Lead Engine 00:24:35 Part 2 of our chat with Lee & Terry. How they've grown their mortgage and protection businesses from a standing start to thriving multi advisor firms. Part 2 of our chat with Lee & Terry. How they've grown their mortgage and protection businesses from a standing start to thriving multi advisor firms. primis, bespoke teeside, life leads, mortgage leads, lee flanagan, protection leads, lead gen, terry blackburn, bespoke, bespoke financial false full 63 8d0579b6-7802-4a48-9d11-a6a0d1277476 Inbetweenysode 002 Wed, 29 Jan 2020 06:00:24 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Inbetweenysode 002 The Lead Engine 00:11:33 Welcome back to another in between episode. So this is my second kind of mini episode where I'm kind of fitting in between the main ones. We've just had the bespoke episode with Lee and Terry, and I'm going to talk about the things that I've implemented since I've had that sit down and chat with them. I'm going to tell you the answers to the questions that people have been coming to me with in the past week or so. That's whether someone's called into our office, whether they've asked in our Facebook group, or a lot of time people DM me on like Facebook Messenger or LinkedIn or whatever. So I'm going to be talking about the bespoke episode. There's quite a few things actually, I've implemented based on that chat. Then I was asked my opinion on Facebook Messenger campaigns. So these are Facebook ads, where you drive people into Facebook Messenger. Maybe using a chat bot or just to start a conversation in there. I want to talk about the difference between organic and paid social media. This comes up a lot, especially when people are comparing our agency with another one. They're saying, Oh, these guys will do my social media for 200 quid and it's a very, very different kind of thing going on there. So just make sure you understand that. And what to do if job titles disappear on Facebook ads. So there's targeting in Facebook advertising (Facebook keeps taking this away and putting it back). Sometimes you can target people by job titles, and this person was asking about targeting nurses. So I'll talk to you about that. Welcome back to another in between episode. So this is my second kind of mini episode where I'm kind of fitting in between the main ones. We've just had the bespoke episode with Lee and Terry, and I'm going to talk about the things that I've implemented since I've had that sit down and chat with them. I'm going to tell you the answers to the questions that people have been coming to me with in the past week or so. That's whether someone's called into our office, whether they've asked in our Facebook group, or a lot of time people DM me on like Facebook Messenger or LinkedIn or whatever. So I'm going to be talking about the bespoke episode. There's quite a few things actually, I've implemented based on that chat. Then I was asked my opinion on Facebook Messenger campaigns. So these are Facebook ads, where you drive people into Facebook Messenger. Maybe using a chat bot or just to start a conversation in there. I want to talk about the difference between organic and paid social media. This comes up a lot, especially when people are comparing our agency with another one. They're saying, Oh, these guys will do my social media for 200 quid and it's a very, very different kind of thing going on there. So just make sure you understand that. And what to do if job titles disappear on Facebook ads. So there's targeting in Facebook advertising (Facebook keeps taking this away and putting it back). Sometimes you can target people by job titles, and this person was asking about targeting nurses. So I'll talk to you about that. false full 62 5e6ac638-e50e-4bed-a3b2-9bff1743691c Lee Flanagan & Terry Blackburn - Bespoke Financial Mon, 27 Jan 2020 06:00:03 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Lee Flanagan & Terry Blackburn - Bespoke Financial The Lead Engine 00:31:58 The most driven business people I think I have ever met! They have a really strong culture and work ethic. We talk about: All about the bespoke brand and the business setup How they got into financial services Recruiting advisors Working hours Burn out The key to sales Reading books and listening to influencers Are call centres real advisors? The most driven business people I think I have ever met! They have a really strong culture and work ethic. We talk about: All about the bespoke brand and the business setup How they got into financial services Recruiting advisors Working hours Burn out The key to sales Reading books and listening to influencers Are call centres real advisors? false full 61 3eb3b8b9-e341-485d-93b7-896c3e8355d5 Inbetweenysode 001 Wed, 22 Jan 2020 06:00:16 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Inbetweenysode 001 The Lead Engine 00:09:18 Happy birthday to the podcast! It's now one year old! Alex talks about how we're implementing what we have learnt from Mark Pittaccio in the previous 2 episodes. He answers your questions one on public speaking and another on multiple niches. He encourages you to look at SEO as essentially it generates "free leads". Happy birthday to the podcast! It's now one year old! Alex talks about how we're implementing what we have learnt from Mark Pittaccio in the previous 2 episodes. He answers your questions one on public speaking and another on multiple niches. He encourages you to look at SEO as essentially it generates "free leads". mortgage leads, lead gen, financial services, lead generation, seo for financial services false full 60 d149875a-5a84-4b40-8700-e37dc4178d50 Mark Pittaccio - Behavioural Economics Part 2 Mon, 20 Jan 2020 06:00:03 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Mark Pittaccio - Behavioural Economics Part 2 The Lead Engine 00:34:14 Mark Pittaccio is a leading behavioural economist, key-note speaker and consultant with over 35 years of professional experience. He has held a number of high profile senior management and board positions in the financial sector and has run his own IFA practice. He has worked on the advisory, distribution and provider sides of financial services spending much of it helping advisers to create and deliver compelling client propositions and investment strategies. Mark has often been at the forefront of developments in the financial world. From helping to create the first personal contract hire plans for the acquisition of vehicles to the development of investment wrap platforms and risk-rated multi-asset funds. He was also an early champion of transparent, fee-based financial advice. His research into the personality of financial advisers has attracted a lot of attention and is being further developed. In addition the concept of Adviser Delta, or measuring the difference that taking advice makes, that has been developed with long term associate Paul Young has received industry recognition and an award for innovation. Throughout his career Mark has been fascinated by the way in which consumers make the decisions they do, recognising that if a business truly understood the factors behind individual economic decision making they could alter their proposition to ethically attract and retain more of their target client group. This interest led him to study the science of behavioural economics and eventually to a second career as The Behavioural Economist. Mark uses his professional experience and academic research to help organisations run profitably, grow sustainably and create real value so that when the time is right, people can step back or exit their businesses confidently. As a successful rugby and cycling coach for the last 25 years Mark also uses his sporting experience to build effective teams and motivate individual performance. Mark Pittaccio is a leading behavioural economist, key-note speaker and consultant with over 35 years of professional experience. He has held a number of high profile senior management and board positions in the financial sector and has run his own IFA practice. He has worked on the advisory, distribution and provider sides of financial services spending much of it helping advisers to create and deliver compelling client propositions and investment strategies. Mark has often been at the forefront of developments in the financial world. From helping to create the first personal contract hire plans for the acquisition of vehicles to the development of investment wrap platforms and risk-rated multi-asset funds. He was also an early champion of transparent, fee-based financial advice. His research into the personality of financial advisers has attracted a lot of attention and is being further developed. In addition the concept of Adviser Delta, or measuring the difference that taking advice makes, that has been developed with long term associate Paul Young has received industry recognition and an award for innovation. Throughout his career Mark has been fascinated by the way in which consumers make the decisions they do, recognising that if a business truly understood the factors behind individual economic decision making they could alter their proposition to ethically attract and retain more of their target client group. This interest led him to study the science of behavioural economics and eventually to a second career as The Behavioural Economist. Mark uses his professional experience and academic research to help organisations run profitably, grow sustainably and create real value so that when the time is right, people can step back or exit their businesses confidently. As a successful rugby and cycling coach for the last 25 years Mark also uses his sporting experience to build effective teams and motivate individual performance. behavioural economics, mark pittaccio, behavioural economist false full 59 74f27bcc-f928-4159-972f-3b44911a514b Mark Pittaccio - Behavioural Economist - Help make your clients make better choices Mon, 13 Jan 2020 06:00:01 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Mark Pittaccio - Behavioural Economist - Help make your clients make better choices The Lead Engine 00:39:07 Mark Pittaccio uses behavioural economics and insights to help financial professionals build their businesses. For nearly 12 years Mark was the owner and founder of a general practice IFA firm and has been working in financial services since 1992. He explains how people make choices and what we can do to nudge our clients in the right direction. Mark Pittaccio uses behavioural economics and insights to help financial professionals build their businesses. For nearly 12 years Mark was the owner and founder of a general practice IFA firm and has been working in financial services since 1992. He explains how people make choices and what we can do to nudge our clients in the right direction. false full 58 866cfa48-d5a0-445f-ae82-90ef77b3e65b The Lead School Mastermind Q&A Live Mon, 6 Jan 2020 06:00:09 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ The Lead School Mastermind Q&A Live The Lead Engine 00:43:28 We've got a really interesting episode a little bit different this week. And it is a basically taken from the call our monthly sort of q & a mastermind call in our Facebook group. If you listen regularly and part of our Facebook group already, you'll know that we made the lead school free recently, we were planning on charging for it to basically help people that we can't help as an agency, but we decided to make it free. I did a whole video basically explaining that it didn't really make sense charging people when we’re trying to help people with low budgets. There's all these kind of tools that we suggest you use, which will come with a subscription, it's kind of cost on cost on costs, it kind of didn't really make a lot of sense. So we had a few people join. We're going to stop charging them and we'll just open the doors to everyone. So that meant that our q&a monthly call became a much bigger event. There are more people on this call, rather than the people that are paying for that service. It is open to everyone that's in our Facebook group. So I wanted to share with you about sort of half an hour or so of this call. So there was a lot more that call it lasted for about an hour. So I've just basically edited out some bits. We've just got the three phon-ins from Imran, Elisha and Ash who all called in and we had a bit of a chat with them about the things or the thing that they wanted to get our advice on. We've got a really interesting episode a little bit different this week. And it is a basically taken from the call our monthly sort of q & a mastermind call in our Facebook group. If you listen regularly and part of our Facebook group already, you'll know that we made the lead school free recently, we were planning on charging for it to basically help people that we can't help as an agency, but we decided to make it free. I did a whole video basically explaining that it didn't really make sense charging people when we’re trying to help people with low budgets. There's all these kind of tools that we suggest you use, which will come with a subscription, it's kind of cost on cost on costs, it kind of didn't really make a lot of sense. So we had a few people join. We're going to stop charging them and we'll just open the doors to everyone. So that meant that our q&a monthly call became a much bigger event. There are more people on this call, rather than the people that are paying for that service. It is open to everyone that's in our Facebook group. So I wanted to share with you about sort of half an hour or so of this call. So there was a lot more that call it lasted for about an hour. So I've just basically edited out some bits. We've just got the three phon-ins from Imran, Elisha and Ash who all called in and we had a bit of a chat with them about the things or the thing that they wanted to get our advice on. false full 57 59d16a75-1d61-4887-b1ca-781824d97b17 Natalie Hailey - Hot Content Mon, 30 Dec 2019 06:00:20 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Natalie Hailey - Hot Content The Lead Engine 00:41:43 I have got a fantastic marketing expert for you. So you may remember that I created the 30-minute marketing plan to help brokers and advisors to create more content. We had Helen Pollock on a few weeks ago talking about structuring content. Natalie Hailey is another content expert. Her business is called hot content. I'm basically just trying to get as much information out as possible to help you guys create better content and make it easier. It's all part of my pledge to get you guys creating more content and lots more brokers/advisor are doing so which is amazing from when I started the podcast at the beginning of January 2019 to what I'm seeing now is awesome. Long may it continue! Natalie is going to bring you some more nuggets of advice here. If you haven't started creating content already, hopefully, it's another nudge that you need to do so. I have got a fantastic marketing expert for you. So you may remember that I created the 30-minute marketing plan to help brokers and advisors to create more content. We had Helen Pollock on a few weeks ago talking about structuring content. Natalie Hailey is another content expert. Her business is called hot content. I'm basically just trying to get as much information out as possible to help you guys create better content and make it easier. It's all part of my pledge to get you guys creating more content and lots more brokers/advisor are doing so which is amazing from when I started the podcast at the beginning of January 2019 to what I'm seeing now is awesome. Long may it continue! Natalie is going to bring you some more nuggets of advice here. If you haven't started creating content already, hopefully, it's another nudge that you need to do so. lead gen, financial services, content marketing, content, copywriting, lead generation false full 56 a8c78f41-93d9-468c-8561-3ae2f0bf00de Mortgage Broker Panel - Ash Borland, Jim Smyth & Thomas Honour Mon, 23 Dec 2019 06:00:19 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Mortgage Broker Panel - Ash Borland, Jim Smyth & Thomas Honour The Lead Engine 00:23:29 So we've got a really interesting episode this week. It's basically taken from our financial services, a brand accelerator conference back in October 2019. This is where I got three brokers on the stage to talk about what they're doing specifically and it was kind of like a q&a session. I just would do want to remind you though, that the next financial services brand accelerator is in March 2020. Tickets all go really quickly because we had such an amazing event, we’ve only got 60 tickets available again. And loads of the people that went last time have bought their tickets are not that many left to be honest. So we've got a really interesting episode this week. It's basically taken from our financial services, a brand accelerator conference back in October 2019. This is where I got three brokers on the stage to talk about what they're doing specifically and it was kind of like a q&a session. I just would do want to remind you though, that the next financial services brand accelerator is in March 2020. Tickets all go really quickly because we had such an amazing event, we’ve only got 60 tickets available again. And loads of the people that went last time have bought their tickets are not that many left to be honest. mortgage leads, mortgage marketing, mortgage event, lead gen, mortgage conference, lead generation false full 55 c1246365-547c-4871-81a8-73ba5cd4e880 Matt Barnett - Bonjoro - Personalised Video App Mon, 16 Dec 2019 06:00:02 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Matt Barnett - Bonjoro - Personalised Video App The Lead Engine 00:38:57 Hello, my friends in financial services and welcome back to the podcast. This week, I have got the founder of an app that I've been using a lot. Actually, if you have bought an event ticket, if you've inquired about the services of our agency, downloaded one of our PDF downloads, or if you've joined our new membership, The Lead School (which by the way, I've made totally free now). If you do any of those things you'll get a personalised video message from me straight into your inbox and that is by using an app called Bonjoro. I'm gonna let their founder Matt obviously give you the kind of elevator pitch of exactly what it is And we're going to talk more in detail about how you can use it better. What's it for, and how they came up with the idea. So what is Bonjoro? In Matt’s words: “I think we're a layer that sits on top of a CRM. So if you're using Infusionsoft or an Active Campaign or or an Ontraport, we basically plug in. And when customers perform certain actions, or when you have a new lead come into your funnel, you set up what we call triggers, that sets a little note notification in the Bonjoro app. We ping you at that point to say, look, this is actually a good time to connect personally. We get you to record a personalised message for that lead or customer at that point in time. So if the lady's name is Joan, you were doing a video specifically for Joan in Glasgow, and that video we wrap up and deliver to them. Taking a minute out of your day to welcome on board. It greatly increases the chances of Joan then booking your call and coming into the office catching up or becoming ultimately a customer”. Hello, my friends in financial services and welcome back to the podcast. This week, I have got the founder of an app that I've been using a lot. Actually, if you have bought an event ticket, if you've inquired about the services of our agency, downloaded one of our PDF downloads, or if you've joined our new membership, The Lead School (which by the way, I've made totally free now). If you do any of those things you'll get a personalised video message from me straight into your inbox and that is by using an app called Bonjoro. I'm gonna let their founder Matt obviously give you the kind of elevator pitch of exactly what it is And we're going to talk more in detail about how you can use it better. What's it for, and how they came up with the idea. So what is Bonjoro? In Matt’s words: “I think we're a layer that sits on top of a CRM. So if you're using Infusionsoft or an Active Campaign or or an Ontraport, we basically plug in. And when customers perform certain actions, or when you have a new lead come into your funnel, you set up what we call triggers, that sets a little note notification in the Bonjoro app. We ping you at that point to say, look, this is actually a good time to connect personally. We get you to record a personalised message for that lead or customer at that point in time. So if the lady's name is Joan, you were doing a video specifically for Joan in Glasgow, and that video we wrap up and deliver to them. Taking a minute out of your day to welcome on board. It greatly increases the chances of Joan then booking your call and coming into the office catching up or becoming ultimately a customer”. matt barnett, lead generation, video app, personalised video, bonjoro false full 54 acfb5d05-0cb1-48ef-910b-e9d35ecff8bc Helen Pollock - Structuring Content Mon, 9 Dec 2019 06:00:08 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Helen Pollock - Structuring Content The Lead Engine 00:45:44 So you may remember that I have created a 30-minute marketing plan to help businesses in financial services to market themselves better. By dedicating just 30 minutes per working day to create some content and be able to advertise that content on social media. Now, I'm not an expert at writing content in terms of like articles and part of that plan is to create a big article once a week. Now I cheat and use a copywriter most of the time, but some people if they're starting out, can't afford to spend that budget weekly. Some people just don't have the time or would prefer to spend it on other things. Some of you will be better at writing than me and some of you maybe not. But either way, I think learning from an expert like Helen Pollock, who is a ghostwriter of books she and day in, day out she's writing content. I wanted to find a structure. So that rather than just opening up a blank document, you've got a bit of a framework to work through. And that's exactly what Helen has brought to the podcast this week. She's also gone way above and beyond any other podcast guests in creating extra stuff for you to learn. So there's a downloadable guide to help you and she's also created a video specifically for you guys as well. Helen’s business is called the content doc. She is a professional writer with over 20 years experience. And what she does now is I either go to write nonfiction books for people, and teach them how to write their own if they prefer to do that. She also writes features, articles, blog posts, and coaches small business owners to do that, too. Structuring written content is kind of her bread and butter. She’s got a really good idea of how we can put some simple things in place. So that structuring an article or a feature or blog post, whatever, becomes a lot easier. So you may remember that I have created a 30-minute marketing plan to help businesses in financial services to market themselves better. By dedicating just 30 minutes per working day to create some content and be able to advertise that content on social media. Now, I'm not an expert at writing content in terms of like articles and part of that plan is to create a big article once a week. Now I cheat and use a copywriter most of the time, but some people if they're starting out, can't afford to spend that budget weekly. Some people just don't have the time or would prefer to spend it on other things. Some of you will be better at writing than me and some of you maybe not. But either way, I think learning from an expert like Helen Pollock, who is a ghostwriter of books she and day in, day out she's writing content. I wanted to find a structure. So that rather than just opening up a blank document, you've got a bit of a framework to work through. And that's exactly what Helen has brought to the podcast this week. She's also gone way above and beyond any other podcast guests in creating extra stuff for you to learn. So there's a downloadable guide to help you and she's also created a video specifically for you guys as well. Helen’s business is called the content doc. She is a professional writer with over 20 years experience. And what she does now is I either go to write nonfiction books for people, and teach them how to write their own if they prefer to do that. She also writes features, articles, blog posts, and coaches small business owners to do that, too. Structuring written content is kind of her bread and butter. She’s got a really good idea of how we can put some simple things in place. So that structuring an article or a feature or blog post, whatever, becomes a lot easier. false full 53 19c81dbe-e92c-4d20-b7a8-9dd693dd3469 Thomas Honour - Mortgage Broker This week, I have got a very special guest, someone that was at our financial services brand accelerator conference, they actually stepped onto the broker Q&A panel at the last minute. I've never actually met this guy in person until the event and just casually asked him as you do, but the weird thing about kind of social media and people that do video content on social media is you kind of feel like you know them a bit already from their content. And we do actually talk about that a bit. 

Now, one of the weird things about people like this is they would be an incredible client for us as an agency, but I'll never pitch to them and I didn't think I would ever have to because I didn't They'll need to because they're generating leads themselves already.

They've kind of got a clear vision of what their businesses is who they are, who their customer is. They're creating content and they're generating leads already. Hopefully they'll only ever need marketing support when they want to sort of grow and expand. 

So they get the next step for them would be maybe if they wanted to hire another advisor is try som Facebook and Google ads.

So this is if you haven't guessed already, it's Thomas honour.

At our event, he said something along the lines of “I've only been doing video for a couple of months, but I'm getting getting a steady flow of leads already.” So it can be done. I want you to hear it from the horse's mouth. 

See for yourself what he’s doing just follow him on social and follow people like Ash Borland and Jim Smyth. Amanda Marsden, Jonathan Warren, Pete Matthew as well.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 3 Dec 2019 09:33:55 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ This week, I have got a very special guest, someone that was at our financial services brand accelerator conference, they actually stepped onto the broker Q&A panel at the last minute. I've never actually met this guy in person until the event and just casually asked him as you do, but the weird thing about kind of social media and people that do video content on social media is you kind of feel like you know them a bit already from their content. And we do actually talk about that a bit. 

Now, one of the weird things about people like this is they would be an incredible client for us as an agency, but I'll never pitch to them and I didn't think I would ever have to because I didn't They'll need to because they're generating leads themselves already.

They've kind of got a clear vision of what their businesses is who they are, who their customer is. They're creating content and they're generating leads already. Hopefully they'll only ever need marketing support when they want to sort of grow and expand. 

So they get the next step for them would be maybe if they wanted to hire another advisor is try som Facebook and Google ads.

So this is if you haven't guessed already, it's Thomas honour.

At our event, he said something along the lines of “I've only been doing video for a couple of months, but I'm getting getting a steady flow of leads already.” So it can be done. I want you to hear it from the horse's mouth. 

See for yourself what he’s doing just follow him on social and follow people like Ash Borland and Jim Smyth. Amanda Marsden, Jonathan Warren, Pete Matthew as well.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Thomas Honour - Mortgage Broker The Lead Engine 00:47:17 This week, I have got a very special guest, someone that was at our financial services brand accelerator conference, they actually stepped onto the broker Q&A panel at the last minute. I've never actually met this guy in person until the event and just casually asked him as you do, but the weird thing about kind of social media and people that do video content on social media is you kind of feel like you know them a bit already from their content. And we do actually talk about that a bit. Now, one of the weird things about people like this is they would be an incredible client for us as an agency, but I'll never pitch to them and I didn't think I would ever have to because I didn't They'll need to because they're generating leads themselves already. They've kind of got a clear vision of what their businesses is who they are, who their customer is. They're creating content and they're generating leads already. Hopefully they'll only ever need marketing support when they want to sort of grow and expand. So they get the next step for them would be maybe if they wanted to hire another advisor is try som Facebook and Google ads. So this is if you haven't guessed already, it's Thomas honour. At our event, he said something along the lines of “I've only been doing video for a couple of months, but I'm getting getting a steady flow of leads already.” So it can be done. I want you to hear it from the horse's mouth. See for yourself what he’s doing just follow him on social and follow people like Ash Borland and Jim Smyth. Amanda Marsden, Jonathan Warren, Pete Matthew as well. This week, I have got a very special guest, someone that was at our financial services brand accelerator conference, they actually stepped onto the broker Q&A panel at the last minute. I've never actually met this guy in person until the event and just casually asked him as you do, but the weird thing about kind of social media and people that do video content on social media is you kind of feel like you know them a bit already from their content. And we do actually talk about that a bit. Now, one of the weird things about people like this is they would be an incredible client for us as an agency, but I'll never pitch to them and I didn't think I would ever have to because I didn't They'll need to because they're generating leads themselves already. They've kind of got a clear vision of what their businesses is who they are, who their customer is. They're creating content and they're generating leads already. Hopefully they'll only ever need marketing support when they want to sort of grow and expand. So they get the next step for them would be maybe if they wanted to hire another advisor is try som Facebook and Google ads. So this is if you haven't guessed already, it's Thomas honour. At our event, he said something along the lines of “I've only been doing video for a couple of months, but I'm getting getting a steady flow of leads already.” So it can be done. I want you to hear it from the horse's mouth. See for yourself what he’s doing just follow him on social and follow people like Ash Borland and Jim Smyth. Amanda Marsden, Jonathan Warren, Pete Matthew as well. false full 52 1a3d68d9-3bc0-4e73-945f-a7b48e6b41ee Nicola Firth - Knowledge Bank Mon, 25 Nov 2019 07:57:27 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Nicola Firth - Knowledge Bank The Lead Engine 00:33:46 Hello, and welcome back to the lead generation for financial services podcast. This week we have got a very special guest, Nicola Firth, founder and CEO of Knowledge Bank. Nicola started as a mortgage advisor before deciding to work independently for her own company which is Knowledge Bank, a mortgage criteria search system. She used to be a broker and turned into software as a service. She wanted to have everything in one place for the lenders and brokers who place mortgage business. Saving hours and even days using a product sourcing system which is simple, very intuitive, fully searchable, easy to access place. With everything in one place, it will be quicker and easier to place cases. Every lender will have their login to Knowledge Bank, they can input their criteria to showcase to all the brokers that use it in no time. Making all information readily available and crystal clear. Knowledge Bank is not just for new brokers and inexperienced ones. Even brokers with years of experience in this country who spent time researching criteria to place a case can help save a considerable amount on time. This software was purposely designed to be as simple as possible to use because people who will use it are busy, working long hours and they don't have the time to learn to use a new system. It's very intuitive and all you need to do is simply log in and start the free 30-day trial and put a case. Monthly plan at £14.99 excluding VAT with no contract, after the 30-day free trial or annually for £149.99 excluding VAT, non-refundable and a 3 month notice period. If you have a team, you can get it for £25 per month for 5 to 10 users excluding VAT with a 3 month notice period or £50 for more than 10 users. Any questions, you can reach out to her via Twitter and LinkedIn, just type knowledge bank and you will find it there. For email and phone enquiries, our contact details are listed in our website https://www.yourknowledgebank.co.uk/ As I said at the start of our episode, there is a special offer here and a lifetime discount on it if you go through the link below. So instead of £14.99 per month, we have managed to arrange for you that is £12.75 plus VAT per month and all the annual option is £134.99. http://www.yourknowledgebank.co.uk/join?LeadEngine Hello, and welcome back to the lead generation for financial services podcast. This week we have got a very special guest, Nicola Firth, founder and CEO of Knowledge Bank. Nicola started as a mortgage advisor before deciding to work independently for her own company which is Knowledge Bank, a mortgage criteria search system. She used to be a broker and turned into software as a service. She wanted to have everything in one place for the lenders and brokers who place mortgage business. Saving hours and even days using a product sourcing system which is simple, very intuitive, fully searchable, easy to access place. With everything in one place, it will be quicker and easier to place cases. Every lender will have their login to Knowledge Bank, they can input their criteria to showcase to all the brokers that use it in no time. Making all information readily available and crystal clear. Knowledge Bank is not just for new brokers and inexperienced ones. Even brokers with years of experience in this country who spent time researching criteria to place a case can help save a considerable amount on time. This software was purposely designed to be as simple as possible to use because people who will use it are busy, working long hours and they don't have the time to learn to use a new system. It's very intuitive and all you need to do is simply log in and start the free 30-day trial and put a case. Monthly plan at £14.99 excluding VAT with no contract, after the 30-day free trial or annually for £149.99 excluding VAT, non-refundable and a 3 month notice period. If you have a team, you can get it for £25 per month for 5 to 10 users excluding VAT with a 3 month notice period or £50 for more than 10 users. Any questions, you can reach out to her via Twitter and LinkedIn, just type knowledge bank and you will find it there. For email and phone enquiries, our contact details are listed in our website https://www.yourknowledgebank.co.uk/ As I said at the start of our episode, there is a special offer here and a lifetime discount on it if you go through the link below. So instead of £14.99 per month, we have managed to arrange for you that is £12.75 plus VAT per month and all the annual option is £134.99. http://www.yourknowledgebank.co.uk/join?LeadEngine false full 51 9ad543b9-c8ef-4762-b379-b7f6f46927bf Chris Ducker - Rise Of The Youpreneur Mon, 18 Nov 2019 06:00:14 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Chris Ducker - Rise Of The Youpreneur The Lead Engine 00:35:27 This podcast probably wouldn't exist without this man. I and my business was in a very different place when I first heard Chris Ducker say "There's no B2B, there's no B2C there's only P2P, people buy from people". I've followed almost every word since and it's an honour to have him on the show. Chris is the author of "Rise Of The Youpreneur" and "Virtual Freedom" he hosts the hugely popular "Youpreneur FM" has a community of 'Youpies' in his "Youpreneur Academy" (which i'm a proud member of) and hosts the annual personal branding conference "The Youpreneur Summit" at the QE2 in Westminster, London. This podcast probably wouldn't exist without this man. I and my business was in a very different place when I first heard Chris Ducker say "There's no B2B, there's no B2C there's only P2P, people buy from people". I've followed almost every word since and it's an honour to have him on the show. Chris is the author of "Rise Of The Youpreneur" and "Virtual Freedom" he hosts the hugely popular "Youpreneur FM" has a community of 'Youpies' in his "Youpreneur Academy" (which i'm a proud member of) and hosts the annual personal branding conference "The Youpreneur Summit" at the QE2 in Westminster, London. false full 50 35d51d06-ec34-4e8b-86b1-a0cbb06a1f52 Amanda Marsden - Bliss Financial Mon, 11 Nov 2019 06:00:10 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Amanda Marsden - Bliss Financial The Lead Engine 00:43:14 Having only started Bliss Financial this year Amanda is getting incredibly busy. It looks like she might need to hire in extra help already. You'll get to hear the kind of impact she's had from posting educational videos on Social Media. Having only started Bliss Financial this year Amanda is getting incredibly busy. It looks like she might need to hire in extra help already. You'll get to hear the kind of impact she's had from posting educational videos on Social Media. false full 49 b6b78bfa-a342-4b99-b244-b25d0b1d72fb Paul Hunt - Financial Services PR Supremo Mon, 4 Nov 2019 07:44:42 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Paul Hunt - Financial Services PR Supremo The Lead Engine 00:49:32 Paul doesn't look old enough but he's been working in Financial Services since 1987. He's hands-down the most connected man in the industry. We chat all the things marketing, PR and hear about Paul's story, the changes over the years and what he thinks the future holds. Paul doesn't look old enough but he's been working in Financial Services since 1987. He's hands-down the most connected man in the industry. We chat all the things marketing, PR and hear about Paul's story, the changes over the years and what he thinks the future holds. financial services pr, paul hunt, lead gen, financial services, lead generation, square one media, financial services marketing false full 48 be897918-1cef-47c0-8335-2afaea662dbc Jonathan Warren - Mortgage Broker Case Study Mon, 28 Oct 2019 08:21:16 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Jonathan Warren - Mortgage Broker Case Study The Lead Engine 00:43:21 Be yourself, you don't need to 'suit up' to shoot video. Jonathan Warren caught my eye on Linkedin with his consistent video content. He's also really niched down on who he wants to help. Hear about who Jonathan has gained inspiration from and what he's getting out of it. Be yourself, you don't need to 'suit up' to shoot video. Jonathan Warren caught my eye on Linkedin with his consistent video content. He's also really niched down on who he wants to help. Hear about who Jonathan has gained inspiration from and what he's getting out of it. mortgage leads, lead gen, financial services, lead generation, jonathan warren, mortgage broker false full 47 d6a8c7c5-2270-4883-96f8-acff1b36efa0 Graham Wilson - Tracker Hub - Tools For Brokers Mon, 21 Oct 2019 05:00:25 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Graham Wilson - Tracker Hub - Tools For Brokers The Lead Engine 00:35:23 Hello and welcome back to the lead generation for financial services podcast. I've got an absolute character for you this week, Mr Graham Wilson, mortgage broker, software creator and founder of Tracker Hub. Graham has been a mortgage broker for 8 years. He started with Royal Bank of Scotland then moved to Santander as a mortgage adviser and stayed there for 5 years before he joined a partnership for a large brokerage firm. He then decided to develop a new system to track referrals after identifying a gap in the market. Introducers and advisers have access to the dashboard which gives them updates and are in the loop and interested to refer more business. Tracker Hub is an online referral tracking platform which manages and tracks all referrals and cases easily. It also monitors leads coming and make sure they are being attended to. After picking up the lead, the adviser follows it through and can watch the progress of the case. The system could also integrate with other CRMs which will let you track the vital records and it’s a lot easier to look at compared to complicated spreadsheets. You can get hold of him via: LinkedIn - https://www.linkedin.com/in/grahamoptionsmc/?originalSubdomain=uk Facebook - https://www.facebook.com/trackerhub/ Hello and welcome back to the lead generation for financial services podcast. I've got an absolute character for you this week, Mr Graham Wilson, mortgage broker, software creator and founder of Tracker Hub. Graham has been a mortgage broker for 8 years. He started with Royal Bank of Scotland then moved to Santander as a mortgage adviser and stayed there for 5 years before he joined a partnership for a large brokerage firm. He then decided to develop a new system to track referrals after identifying a gap in the market. Introducers and advisers have access to the dashboard which gives them updates and are in the loop and interested to refer more business. Tracker Hub is an online referral tracking platform which manages and tracks all referrals and cases easily. It also monitors leads coming and make sure they are being attended to. After picking up the lead, the adviser follows it through and can watch the progress of the case. The system could also integrate with other CRMs which will let you track the vital records and it’s a lot easier to look at compared to complicated spreadsheets. You can get hold of him via: LinkedIn - https://www.linkedin.com/in/grahamoptionsmc/?originalSubdomain=uk Facebook - https://www.facebook.com/trackerhub/ false full 46 cac2fbee-89b9-45ff-8066-2212085ed5a6 Stuart Phillips - Broker Sense - Tools For Brokers Mon, 14 Oct 2019 05:00:05 +0000 alex@theleadengine.co.uk (The Lead Engine) https://theleadengine.co.uk/ Stuart Phillips - Broker Sense - Tools For Brokers The Lead Engine 00:33:00 Mortgage Broker turned software company owner Stuart Phillips has created the tool; Broker Sense. Broker sense is an affordability calculator that is designed to save you time and administration. https://www.brokersense.co.uk/ Mortgage Broker turned software company owner Stuart Phillips has created the tool; Broker Sense. Broker sense is an affordability calculator that is designed to save you time and administration. https://www.brokersense.co.uk/ false full 45 62008c6f-3f01-435a-91ee-cb4579fa0aa4 Oliver Meddick - Extra revenue up front with The Moving Hub

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 1 Oct 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Oliver Meddick - Extra revenue up front with The Moving Hub Alex Curtis 00:36:07 Welcome back to the lead generation for financial services podcast. Today, we have Oliver co-founder of Moving Hub. Oliver has been a licensed conveyancer in Norwich for 12 years but, two years ago he and business his partner and co-founder of Moving Hub, Peter, developed this online conveyancing portal. It helps connects mortgage brokers and advisers to the best solicitors and licensed conveyancers. Using a secure system that will give ease for advisors and their ability to be able to get a quote quickly and efficiently, all the details needed to get off their desk, but still at the same time. The client will have full interaction via the portal and doesn't need to worry about finding a solicitor. Moving hub looks after the solicitor and the client as well. To use the service for the is completely free, it won't cost anything and there is no contract to use the system. What's important is they bring the client in to make sure the quote and all details are accurate and to explain to clients what’s going on plus answering any questions they may have. All of this through an easy to use and intuitive platform that offers support 24/7 from the team. If you have a question their office number is 02038684519. His mobile is 07909984661. Otherwise, visit their website https://www.themovinghub.co.uk/ which gives you a little bit of background information and register. Welcome back to the lead generation for financial services podcast. Today, we have Oliver co-founder of Moving Hub. Oliver has been a licensed conveyancer in Norwich for 12 years but, two years ago he and business his partner and co-founder of Moving Hub, Peter, developed this online conveyancing portal. It helps connects mortgage brokers and advisers to the best solicitors and licensed conveyancers. Using a secure system that will give ease for advisors and their ability to be able to get a quote quickly and efficiently, all the details needed to get off their desk, but still at the same time. The client will have full interaction via the portal and doesn't need to worry about finding a solicitor. Moving hub looks after the solicitor and the client as well. To use the service for the is completely free, it won't cost anything and there is no contract to use the system. What's important is they bring the client in to make sure the quote and all details are accurate and to explain to clients what’s going on plus answering any questions they may have. All of this through an easy to use and intuitive platform that offers support 24/7 from the team. If you have a question their office number is 02038684519. His mobile is 07909984661. Otherwise, visit their website https://www.themovinghub.co.uk/ which gives you a little bit of background information and register. false full 43 3284f181-4c84-44e8-bd90-6dd5fe1da128 Catching Up With Ash Borland Part 2 The second part of our catch up with Mortgage Broker Ash Borland - we discuss what's changed and what the future holds

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 24 Sep 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ The second part of our catch up with Mortgage Broker Ash Borland - we discuss what's changed and what the future holds

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Catching Up With Ash Borland Part 2 Alex Curtis 00:42:49 The second part of our catch up with Mortgage Broker Ash Borland - we discuss what's changed and what the future holds The second part of our catch up with Mortgage Broker Ash Borland - we discuss what's changed and what the future holds ash borland, mortgage leads, lead gen, financial services, lead generation for financial services, lead generation, mortgage broker false full 44 8a8180d3-ccd5-489b-a220-fddba619b0cb Catching Up With Ash Borland Part 1 We promised we would catch up with Ash Borland 6 months down the line.

We hear what's changed, are there any new social media tactics and what kind of results is he seeing.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 17 Sep 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ We promised we would catch up with Ash Borland 6 months down the line.

We hear what's changed, are there any new social media tactics and what kind of results is he seeing.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Catching Up With Ash Borland Part 1 Alex Curtis 00:45:48 We promised we would catch up with Ash Borland 6 months down the line. We hear what's changed, are there any new social media tactics and what kind of results is he seeing. We promised we would catch up with Ash Borland 6 months down the line. We hear what's changed, are there any new social media tactics and what kind of results is he seeing. mortgage leads, mortgage broker, financial services, lead generation, ash borland false full 42 2739b8c1-9f9b-4dfb-bccb-a934c6035725 Helping your clients prepare for a bright future - Customer Retention 4 of 4 - Dush Patel The last in a four-part customer retention series Dush talks us through how we can help your clients prepare for a brighter future by:

  • Understanding your customer and their needs
  • Looking at the life evolution process.
  • Sales opportunity at each stage
  • How can we get this important information?
  • Developing a customer journey and contact process

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 10 Sep 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ The last in a four-part customer retention series Dush talks us through how we can help your clients prepare for a brighter future by:

  • Understanding your customer and their needs
  • Looking at the life evolution process.
  • Sales opportunity at each stage
  • How can we get this important information?
  • Developing a customer journey and contact process

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Helping your clients prepare for a bright future - Customer Retention 4 of 4 - Dush Patel Alex Curtis 00:25:08 The last in a four-part customer retention series Dush talks us through how we can help your clients prepare for a brighter future by: Understanding your customer and their needs Looking at the life evolution process. Sales opportunity at each stage How can we get this important information? Developing a customer journey and contact process The last in a four-part customer retention series Dush talks us through how we can help your clients prepare for a brighter future by: Understanding your customer and their needs Looking at the life evolution process. Sales opportunity at each stage How can we get this important information? Developing a customer journey and contact process false full 41 a988152e-6240-4e86-a90f-27bf1af697a4 Extracting The Gold - Customer Retention - 3 of 4 - Dush Patel What's the importance of developing a dialogue?
Importance of understanding the customer's purchase process - this has changed over the past 10 years.
Earning the right to develop a regular dialogue with your customer?
When and how to start the conversation with your customers
Welcome, on-boarding, post-sales call, check-in calls, year 1 update and next steps

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 3 Sep 2019 14:39:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ What's the importance of developing a dialogue?
Importance of understanding the customer's purchase process - this has changed over the past 10 years.
Earning the right to develop a regular dialogue with your customer?
When and how to start the conversation with your customers
Welcome, on-boarding, post-sales call, check-in calls, year 1 update and next steps

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Extracting The Gold - Customer Retention - 3 of 4 - Dush Patel Alex Curtis 00:30:03 What's the importance of developing a dialogue? Importance of understanding the customer's purchase process - this has changed over the past 10 years. Earning the right to develop a regular dialogue with your customer? When and how to start the conversation with your customers Welcome, on-boarding, post-sales call, check-in calls, year 1 update and next steps What's the importance of developing a dialogue? Importance of understanding the customer's purchase process - this has changed over the past 10 years. Earning the right to develop a regular dialogue with your customer? When and how to start the conversation with your customers Welcome, on-boarding, post-sales call, check-in calls, year 1 update and next steps dush patel, financial services, customer retention, lead generation false full 40 ebe33a13-8365-44c8-936e-18f0d675d36d What Is The Value Of Your Gold Mine? - Customer Retention 2 of 4 - Dush Patel Do you know the value of your customer?

Do you understand your customer and their needs?
What is the cost of acquiring a customer?
Do you know the cost of losing your customer?
How much is each of your clients worth?
Understanding which client to focus on next?
Review your customer base “ helps to focus your activity”
Develop your customer contact strategy
How do you drive more value from your existing customer?

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 27 Aug 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Do you know the value of your customer?

Do you understand your customer and their needs?
What is the cost of acquiring a customer?
Do you know the cost of losing your customer?
How much is each of your clients worth?
Understanding which client to focus on next?
Review your customer base “ helps to focus your activity”
Develop your customer contact strategy
How do you drive more value from your existing customer?

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> What Is The Value Of Your Gold Mine? - Customer Retention 2 of 4 - Dush Patel Alex Curtis 00:29:00 Do you know the value of your customer? Do you understand your customer and their needs? What is the cost of acquiring a customer? Do you know the cost of losing your customer? How much is each of your clients worth? Understanding which client to focus on next? Review your customer base “ helps to focus your activity” Develop your customer contact strategy How do you drive more value from your existing customer? Do you know the value of your customer? Do you understand your customer and their needs? What is the cost of acquiring a customer? Do you know the cost of losing your customer? How much is each of your clients worth? Understanding which client to focus on next? Review your customer base “ helps to focus your activity” Develop your customer contact strategy How do you drive more value from your existing customer? false full 39 285ec3c6-c094-4a45-8a64-9a87f3a25c6c Customer Retention - You're sitting on a gold mine! - Dush Patel Customer Retention In Financial Services
One mistake that a lot of businesses make in the financial services sector today is focusing on acquiring new clients and giving little thought to retention. In fact, retaining customers can be your biggest and most significant weapon as a business. With that being said, in this blog post, we are going to take a look at customer retention in the financial services sector in further detail to help you get a better understanding.

What is retention?
Customer retention is a term that is used to describe the actions and activities that organizations and businesses take in order to lower the number of customer defections. The goal of implementing a customer retention program is to enable businesses to keep a hold of as many of their customers as possible. This typically involves using brand loyalty and customer loyalty initiatives, however, there are many different strategies to choose from depending on the nature of your company and your target consumer base.

Do you know how many customers are leaving you or are just dormant?
When focusing on customer retention strategies, one of the most difficult elements is determining whether or not a customer is going to leave your business or whether they are simply dormant. This is something you will need to figure out using data so you can make sure that you target your efforts effectively.

What are the benefits of retention?
There are a number of different benefits that are associated with focusing on customer retention. This includes the following...

Increase in customer lifetime value
Your brand will stand out from the crowd
You are going to earn more word of mouth referrals
It is cheaper than acquisition
Loyal customers are more profitable
Enables new product sales
Customers will explore your brand
You will get more feedback from engaged customers
Loyal customers are more forgiving
You will have more room to try out new things

When you consider all of the advantages that have been discussed, you can see how focusing on customer retention is the only way to drive true value to your business. Getting a new customer can feel exciting and like an achievement. However, it’s not until you have converted that client into a loyal customer that you will really begin to feel the fruits of your labour.

Importance of retention some food for thought.
i) Business don’t make money in year 1
ii) Profit from customers start in year 2 onwards

Therefore, you need to focus on retaining customers to truly drive profit. If you have a high turnover of clients, you’re not going to make much money.

So there you have it; the importance of customer retention in the financial services sector. As you can see, holding onto customers is arguably even more important than finding new customers in the financial services sector. This is something you need to give a lot of consideration to when it comes to your marketing efforts today.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 20 Aug 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Customer Retention In Financial Services
One mistake that a lot of businesses make in the financial services sector today is focusing on acquiring new clients and giving little thought to retention. In fact, retaining customers can be your biggest and most significant weapon as a business. With that being said, in this blog post, we are going to take a look at customer retention in the financial services sector in further detail to help you get a better understanding.

What is retention?
Customer retention is a term that is used to describe the actions and activities that organizations and businesses take in order to lower the number of customer defections. The goal of implementing a customer retention program is to enable businesses to keep a hold of as many of their customers as possible. This typically involves using brand loyalty and customer loyalty initiatives, however, there are many different strategies to choose from depending on the nature of your company and your target consumer base.

Do you know how many customers are leaving you or are just dormant?
When focusing on customer retention strategies, one of the most difficult elements is determining whether or not a customer is going to leave your business or whether they are simply dormant. This is something you will need to figure out using data so you can make sure that you target your efforts effectively.

What are the benefits of retention?
There are a number of different benefits that are associated with focusing on customer retention. This includes the following...

Increase in customer lifetime value
Your brand will stand out from the crowd
You are going to earn more word of mouth referrals
It is cheaper than acquisition
Loyal customers are more profitable
Enables new product sales
Customers will explore your brand
You will get more feedback from engaged customers
Loyal customers are more forgiving
You will have more room to try out new things

When you consider all of the advantages that have been discussed, you can see how focusing on customer retention is the only way to drive true value to your business. Getting a new customer can feel exciting and like an achievement. However, it’s not until you have converted that client into a loyal customer that you will really begin to feel the fruits of your labour.

Importance of retention some food for thought.
i) Business don’t make money in year 1
ii) Profit from customers start in year 2 onwards

Therefore, you need to focus on retaining customers to truly drive profit. If you have a high turnover of clients, you’re not going to make much money.

So there you have it; the importance of customer retention in the financial services sector. As you can see, holding onto customers is arguably even more important than finding new customers in the financial services sector. This is something you need to give a lot of consideration to when it comes to your marketing efforts today.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Customer Retention - You're sitting on a gold mine! - Dush Patel Alex Curtis 00:24:17 Customer Retention In Financial Services One mistake that a lot of businesses make in the financial services sector today is focusing on acquiring new clients and giving little thought to retention. In fact, retaining customers can be your biggest and most significant weapon as a business. With that being said, in this blog post, we are going to take a look at customer retention in the financial services sector in further detail to help you get a better understanding. What is retention? Customer retention is a term that is used to describe the actions and activities that organizations and businesses take in order to lower the number of customer defections. The goal of implementing a customer retention program is to enable businesses to keep a hold of as many of their customers as possible. This typically involves using brand loyalty and customer loyalty initiatives, however, there are many different strategies to choose from depending on the nature of your company and your target consumer base. Do you know how many customers are leaving you or are just dormant? When focusing on customer retention strategies, one of the most difficult elements is determining whether or not a customer is going to leave your business or whether they are simply dormant. This is something you will need to figure out using data so you can make sure that you target your efforts effectively. What are the benefits of retention? There are a number of different benefits that are associated with focusing on customer retention. This includes the following... Increase in customer lifetime value Your brand will stand out from the crowd You are going to earn more word of mouth referrals It is cheaper than acquisition Loyal customers are more profitable Enables new product sales Customers will explore your brand You will get more feedback from engaged customers Loyal customers are more forgiving You will have more room to try out new things When you consider all of the advantages that have been discussed, you can see how focusing on customer retention is the only way to drive true value to your business. Getting a new customer can feel exciting and like an achievement. However, it’s not until you have converted that client into a loyal customer that you will really begin to feel the fruits of your labour. Importance of retention some food for thought. i) Business don’t make money in year 1 ii) Profit from customers start in year 2 onwards Therefore, you need to focus on retaining customers to truly drive profit. If you have a high turnover of clients, you’re not going to make much money. So there you have it; the importance of customer retention in the financial services sector. As you can see, holding onto customers is arguably even more important than finding new customers in the financial services sector. This is something you need to give a lot of consideration to when it comes to your marketing efforts today. Customer Retention In Financial Services One mistake that a lot of businesses make in the financial services sector today is focusing on acquiring new clients and giving little thought to retention. In fact, retaining customers can be your biggest and most significant weapon as a business. With that being said, in this blog post, we are going to take a look at customer retention in the financial services sector in further detail to help you get a better understanding. What is retention? Customer retention is a term that is used to describe the actions and activities that organizations and businesses take in order to lower the number of customer defections. The goal of implementing a customer retention program is to enable businesses to keep a hold of as many of their customers as possible. This typically involves using brand loyalty and customer loyalty initiatives, however, there are many different strategies to choose from depending on the nature of your company and your target consumer base. Do you know how many customers are leaving you or are just dormant? When focusing on customer retention strategies, one of the most difficult elements is determining whether or not a customer is going to leave your business or whether they are simply dormant. This is something you will need to figure out using data so you can make sure that you target your efforts effectively. What are the benefits of retention? There are a number of different benefits that are associated with focusing on customer retention. This includes the following... Increase in customer lifetime value Your brand will stand out from the crowd You are going to earn more word of mouth referrals It is cheaper than acquisition Loyal customers are more profitable Enables new product sales Customers will explore your brand You will get more feedback from engaged customers Loyal customers are more forgiving You will have more room to try out new things When you consider all of the advantages that have been discussed, you can see how focusing on customer retention is the only way to drive true value to your business. Getting a new customer can feel exciting and like an achievement. However, it’s not until you have converted that client into a loyal customer that you will really begin to feel the fruits of your labour. Importance of retention some food for thought. i) Business don’t make money in year 1 ii) Profit from customers start in year 2 onwards Therefore, you need to focus on retaining customers to truly drive profit. If you have a high turnover of clients, you’re not going to make much money. So there you have it; the importance of customer retention in the financial services sector. As you can see, holding onto customers is arguably even more important than finding new customers in the financial services sector. This is something you need to give a lot of consideration to when it comes to your marketing efforts today. dush patel, retention, financial services, customer retention false full 38 bb64b35c-b391-4af3-a31a-fe15dc408f99 Alex Curtis - It's All About Me! The roles are reversed this week as the one and only Bob Gentle from the Gravity Digital Agency Power Up Podcast - https://bobgentle.com/podcast/ interviews your host Alex.

Alex tells Bob more about the clients 'The Lead Engine' works with his career history; including some of the failures, he's had.

Find out why Alex set up the podcast and what he's been trying to do to help the listeners grow their business.

Plus some weird and wonderful personal questions.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 13 Aug 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ The roles are reversed this week as the one and only Bob Gentle from the Gravity Digital Agency Power Up Podcast - https://bobgentle.com/podcast/ interviews your host Alex.

Alex tells Bob more about the clients 'The Lead Engine' works with his career history; including some of the failures, he's had.

Find out why Alex set up the podcast and what he's been trying to do to help the listeners grow their business.

Plus some weird and wonderful personal questions.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Alex Curtis - It's All About Me! Alex Curtis 00:42:48 The roles are reversed this week as the one and only Bob Gentle from the Gravity Digital Agency Power Up Podcast - https://bobgentle.com/podcast/ interviews your host Alex. Alex tells Bob more about the clients 'The Lead Engine' works with his career history; including some of the failures, he's had. Find out why Alex set up the podcast and what he's been trying to do to help the listeners grow their business. Plus some weird and wonderful personal questions. The roles are reversed this week as the one and only Bob Gentle from the Gravity Digital Agency Power Up Podcast - https://bobgentle.com/podcast/ interviews your host Alex. Alex tells Bob more about the clients 'The Lead Engine' works with his career history; including some of the failures, he's had. Find out why Alex set up the podcast and what he's been trying to do to help the listeners grow their business. Plus some weird and wonderful personal questions. financial services, alex curtis, lead generation, the lead engine false full 37 7e681d67-8e18-48a8-82f2-90ef92fea28c The Lead School Lesson 1 - Should I Niche? This is lesson 1 from our new online resource 'The Lead School' Tom and Alex discuss the benefits of being a specialist broker/advisor.

People like to do business with people, but we've found when it comes to financial advice people also want a specialist too.

We discuss whether you should niche or not, should you hunt with a spear or a net?

How small should your niche be?

Are there any tools to find out if people search for my niche?

Does the niche have to be just the product or a type of person?

Should you define why you've niched?

If you are going to niche, should you devote your whole marketing time/budget to it.

Examples of people who have niched down already; Ash Borland (First Time Buyers), Sarah Tucker (Mums) and David Sharpstone (CIS Contractors).

Should the niche become part of your identity?

A real-life example of where a niche broker won on Linkedin compared to other brokers with much more experience.

You are expected to be good at your job and have the experience, is this enough? Will a specialism help you win and complete more business?

Is there a fear of missing out? But are you actually missing out if you don't niche?

Fewer people search for niche financial service products but there still can be enough for small broker businesses to go after.

Is being local enough of a niche?

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 6 Aug 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ This is lesson 1 from our new online resource 'The Lead School' Tom and Alex discuss the benefits of being a specialist broker/advisor.

People like to do business with people, but we've found when it comes to financial advice people also want a specialist too.

We discuss whether you should niche or not, should you hunt with a spear or a net?

How small should your niche be?

Are there any tools to find out if people search for my niche?

Does the niche have to be just the product or a type of person?

Should you define why you've niched?

If you are going to niche, should you devote your whole marketing time/budget to it.

Examples of people who have niched down already; Ash Borland (First Time Buyers), Sarah Tucker (Mums) and David Sharpstone (CIS Contractors).

Should the niche become part of your identity?

A real-life example of where a niche broker won on Linkedin compared to other brokers with much more experience.

You are expected to be good at your job and have the experience, is this enough? Will a specialism help you win and complete more business?

Is there a fear of missing out? But are you actually missing out if you don't niche?

Fewer people search for niche financial service products but there still can be enough for small broker businesses to go after.

Is being local enough of a niche?

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Lead School Lesson 1 - Should I Niche? Alex Curtis 00:21:43 This is lesson 1 from our new online resource 'The Lead School' Tom and Alex discuss the benefits of being a specialist broker/advisor. People like to do business with people, but we've found when it comes to financial advice people also want a specialist too. We discuss whether you should niche or not, should you hunt with a spear or a net? How small should your niche be? Are there any tools to find out if people search for my niche? Does the niche have to be just the product or a type of person? Should you define why you've niched? If you are going to niche, should you devote your whole marketing time/budget to it. Examples of people who have niched down already; Ash Borland (First Time Buyers), Sarah Tucker (Mums) and David Sharpstone (CIS Contractors). Should the niche become part of your identity? A real-life example of where a niche broker won on Linkedin compared to other brokers with much more experience. You are expected to be good at your job and have the experience, is this enough? Will a specialism help you win and complete more business? Is there a fear of missing out? But are you actually missing out if you don't niche? Fewer people search for niche financial service products but there still can be enough for small broker businesses to go after. Is being local enough of a niche? This is lesson 1 from our new online resource 'The Lead School' Tom and Alex discuss the benefits of being a specialist broker/advisor. People like to do business with people, but we've found when it comes to financial advice people also want a specialist too. We discuss whether you should niche or not, should you hunt with a spear or a net? How small should your niche be? Are there any tools to find out if people search for my niche? Does the niche have to be just the product or a type of person? Should you define why you've niched? If you are going to niche, should you devote your whole marketing time/budget to it. Examples of people who have niched down already; Ash Borland (First Time Buyers), Sarah Tucker (Mums) and David Sharpstone (CIS Contractors). Should the niche become part of your identity? A real-life example of where a niche broker won on Linkedin compared to other brokers with much more experience. You are expected to be good at your job and have the experience, is this enough? Will a specialism help you win and complete more business? Is there a fear of missing out? But are you actually missing out if you don't niche? Fewer people search for niche financial service products but there still can be enough for small broker businesses to go after. Is being local enough of a niche? financial services, lead generation, alex curtis, the lead engine, the lead school false full 36 8ed5c3df-7668-4388-ac1f-7c805ecb8fc4 Alain Desmier - Stop With All The Fake Leads Tue, 30 Jul 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Alain Desmier - Stop With All The Fake Leads Alex Curtis 00:37:34 Alain Desmier from Contact State joined Alex to discuss his new software to eradicate fake and false leads. Alain Desmier from Contact State joined Alex to discuss his new software to eradicate fake and false leads. alain desmier, lead generation, contact state false full 35 f04c3ea2-e2b8-47a1-a872-b9eff875d391 Financial Services Content Strategy Struggling with your financial services content strategy? Struggle no more more…
Content - it’s a very broad term and it’s a term that many struggle to define. Content covers many different mediums, but it always seems to get shoehorned into just one piece of content… The dreaded ‘blog’.

Obviously, we call it ‘the dreaded blog’ in jest, as blog posts and written content can do wonders for your organic SEO. However, we get the impression that many people aren’t aware that other forms of content actually exists… But guess what? They do exist and they should be forming your financial services content strategy if you want to start getting more enquiries.

The possibilities for different types of content are endless and really knows no bounds, which is the great thing about content. Videos, podcasts, articles, calculators, social posts, chatbots, as well as conversion tools are all different types of content, which you may not be aware of.

At this point you may be thinking “how can a video benefit my financial services content strategy?” but, you’d be surprised. By creating a simple video based on a topic of your area of specialism, you will be opening yourself up to a realm of other content opportunities to capitalise on. Not sure how? Let us explain…

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 23 Jul 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Struggling with your financial services content strategy? Struggle no more more…
Content - it’s a very broad term and it’s a term that many struggle to define. Content covers many different mediums, but it always seems to get shoehorned into just one piece of content… The dreaded ‘blog’.

Obviously, we call it ‘the dreaded blog’ in jest, as blog posts and written content can do wonders for your organic SEO. However, we get the impression that many people aren’t aware that other forms of content actually exists… But guess what? They do exist and they should be forming your financial services content strategy if you want to start getting more enquiries.

The possibilities for different types of content are endless and really knows no bounds, which is the great thing about content. Videos, podcasts, articles, calculators, social posts, chatbots, as well as conversion tools are all different types of content, which you may not be aware of.

At this point you may be thinking “how can a video benefit my financial services content strategy?” but, you’d be surprised. By creating a simple video based on a topic of your area of specialism, you will be opening yourself up to a realm of other content opportunities to capitalise on. Not sure how? Let us explain…

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Financial Services Content Strategy Alex Curtis 00:24:44 Struggling with your financial services content strategy? Struggle no more more… Content - it’s a very broad term and it’s a term that many struggle to define. Content covers many different mediums, but it always seems to get shoehorned into just one piece of content… The dreaded ‘blog’. Obviously, we call it ‘the dreaded blog’ in jest, as blog posts and written content can do wonders for your organic SEO. However, we get the impression that many people aren’t aware that other forms of content actually exists… But guess what? They do exist and they should be forming your financial services content strategy if you want to start getting more enquiries. The possibilities for different types of content are endless and really knows no bounds, which is the great thing about content. Videos, podcasts, articles, calculators, social posts, chatbots, as well as conversion tools are all different types of content, which you may not be aware of. At this point you may be thinking “how can a video benefit my financial services content strategy?” but, you’d be surprised. By creating a simple video based on a topic of your area of specialism, you will be opening yourself up to a realm of other content opportunities to capitalise on. Not sure how? Let us explain… Struggling with your financial services content strategy? Struggle no more more… Content - it’s a very broad term and it’s a term that many struggle to define. Content covers many different mediums, but it always seems to get shoehorned into just one piece of content… The dreaded ‘blog’. Obviously, we call it ‘the dreaded blog’ in jest, as blog posts and written content can do wonders for your organic SEO. However, we get the impression that many people aren’t aware that other forms of content actually exists… But guess what? They do exist and they should be forming your financial services content strategy if you want to start getting more enquiries. The possibilities for different types of content are endless and really knows no bounds, which is the great thing about content. Videos, podcasts, articles, calculators, social posts, chatbots, as well as conversion tools are all different types of content, which you may not be aware of. At this point you may be thinking “how can a video benefit my financial services content strategy?” but, you’d be surprised. By creating a simple video based on a topic of your area of specialism, you will be opening yourself up to a realm of other content opportunities to capitalise on. Not sure how? Let us explain… content strategy, financial services, content marketing, financial services content strategy false full 34 afa9dd25-82b0-4178-9e19-a907c912bc0b Chris Kennaugh - Mortgage Broker On Facebook Mortgage Broker and Singer-Songwriter Chris Kennaugh has been self-employed for the last 18 months and getting some great results on Facebook.

He's now got over 45 reviews on the platforms and is being approached almost every day to help people with their mortgage.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 16 Jul 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Mortgage Broker and Singer-Songwriter Chris Kennaugh has been self-employed for the last 18 months and getting some great results on Facebook.

He's now got over 45 reviews on the platforms and is being approached almost every day to help people with their mortgage.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Chris Kennaugh - Mortgage Broker On Facebook Alex Curtis 00:38:04 Mortgage Broker and Singer-Songwriter Chris Kennaugh has been self-employed for the last 18 months and getting some great results on Facebook. He's now got over 45 reviews on the platforms and is being approached almost every day to help people with their mortgage. Mortgage Broker and Singer-Songwriter Chris Kennaugh has been self-employed for the last 18 months and getting some great results on Facebook. He's now got over 45 reviews on the platforms and is being approached almost every day to help people with their mortgage. mortgage leads, chris kennaugh, mortgage broker, lead generation false full 33 d8e77b46-658d-4cc2-8e25-1893e3ce6490 Alex Kerr - Part 2 Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months.

We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future.

Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa.

Alex’s Video Kit

Canon M50 - https://www.canon.co.uk/cameras/eos-m50/

Led Ring Light - https://www.google.com/search?q=led+ring+light&oq=led+ring+light

Rode Lav Mic - http://www.rode.com/microphones/lavalier

Software and Resources

Adobe Premiere - https://www.adobe.com/uk/products/premiere.html

Kit.com what kit you use, see what other people use - https://kit.com/

Upwork - for finding freelancers - https://www.upwork.com

Canva - create your video thumbnails - https://www.canva.com/

Morning Fame - YouTube channel strategy, how likely is your channel to appear in search results for keywords - https://morningfa.me/

Trello - Alex Kerr uses this for his project management - https://trello.com/en-GB

Asana - The Lead Engine uses this for their project management - https://app.asana.com

SEM Rush - SEO tool - https://www.semrush.com

Alex On Social

Facebook - https://www.facebook.com/profile.php?id=100015744216173

Instagram - https://www.instagram.com/alexkerrmortgage/

Linkedin - https://www.linkedin.com/in/alexkerrmortgage/

People Alex Has Learnt From

Premiere Gal - Video editing tutorials for Adobe premiere - https://www.premieregal.com/

Gary Das - Mortgage Broker - https://www.garydas.com/

Sean Cannell - YouTube growth strategies - https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Quotes From Alex Kerr

Punch perfectionism in the face
Views while you snooze
Put yourself in the uncomfortable position and just do it

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 9 Jul 2019 11:31:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months.

We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future.

Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa.

Alex’s Video Kit

Canon M50 - https://www.canon.co.uk/cameras/eos-m50/

Led Ring Light - https://www.google.com/search?q=led+ring+light&oq=led+ring+light

Rode Lav Mic - http://www.rode.com/microphones/lavalier

Software and Resources

Adobe Premiere - https://www.adobe.com/uk/products/premiere.html

Kit.com what kit you use, see what other people use - https://kit.com/

Upwork - for finding freelancers - https://www.upwork.com

Canva - create your video thumbnails - https://www.canva.com/

Morning Fame - YouTube channel strategy, how likely is your channel to appear in search results for keywords - https://morningfa.me/

Trello - Alex Kerr uses this for his project management - https://trello.com/en-GB

Asana - The Lead Engine uses this for their project management - https://app.asana.com

SEM Rush - SEO tool - https://www.semrush.com

Alex On Social

Facebook - https://www.facebook.com/profile.php?id=100015744216173

Instagram - https://www.instagram.com/alexkerrmortgage/

Linkedin - https://www.linkedin.com/in/alexkerrmortgage/

People Alex Has Learnt From

Premiere Gal - Video editing tutorials for Adobe premiere - https://www.premieregal.com/

Gary Das - Mortgage Broker - https://www.garydas.com/

Sean Cannell - YouTube growth strategies - https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Quotes From Alex Kerr

Punch perfectionism in the face
Views while you snooze
Put yourself in the uncomfortable position and just do it

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Alex Kerr - Part 2 Alex Curtis 00:28:37 Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months. We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future. Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa. Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months. We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future. Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa. mortgage leads, alex kerr, financial services, mortgage chain, video marketing, lead generation, mortgage broker false full 32 f047b7d8-a6c0-4aa8-afe6-a4dc1c0a0ac0 Alex Kerr - Mortgage Broker - Future YouTube Star - Part 1 Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months.

We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future.

Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa.

Alex’s Video Kit

Canon M50 - https://www.canon.co.uk/cameras/eos-m50/

Led Ring Light - https://www.google.com/search?q=led+ring+light&oq=led+ring+light

Rode Lav Mic - http://www.rode.com/microphones/lavalier

Software and Resources

Adobe Premiere - https://www.adobe.com/uk/products/premiere.html

Kit.com what kit you use, see what other people use - https://kit.com/

Upwork - for finding freelancers - https://www.upwork.com

Canva - create your video thumbnails - https://www.canva.com/

Morning Fame - YouTube channel strategy, how likely is your channel to appear in search results for keywords - https://morningfa.me/

Trello - Alex Kerr uses this for his project management - https://trello.com/en-GB

Asana - The Lead Engine uses this for their project management - https://app.asana.com

SEM Rush - SEO tool - https://www.semrush.com

Alex On Social

Facebook - https://www.facebook.com/profile.php?id=100015744216173

Instagram - https://www.instagram.com/alexkerrmortgage/

Linkedin - https://www.linkedin.com/in/alexkerrmortgage/

People Alex Has Learnt From

Premiere Gal - Video editing tutorials for Adobe premiere - https://www.premieregal.com/

Gary Das - Mortgage Broker - https://www.garydas.com/

Sean Cannell - YouTube growth strategies - https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Quotes From Alex Kerr

Punch perfectionism in the face
Views while you snooze
Put yourself in the uncomfortable position and just do it

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 9 Jul 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months.

We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future.

Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa.

Alex’s Video Kit

Canon M50 - https://www.canon.co.uk/cameras/eos-m50/

Led Ring Light - https://www.google.com/search?q=led+ring+light&oq=led+ring+light

Rode Lav Mic - http://www.rode.com/microphones/lavalier

Software and Resources

Adobe Premiere - https://www.adobe.com/uk/products/premiere.html

Kit.com what kit you use, see what other people use - https://kit.com/

Upwork - for finding freelancers - https://www.upwork.com

Canva - create your video thumbnails - https://www.canva.com/

Morning Fame - YouTube channel strategy, how likely is your channel to appear in search results for keywords - https://morningfa.me/

Trello - Alex Kerr uses this for his project management - https://trello.com/en-GB

Asana - The Lead Engine uses this for their project management - https://app.asana.com

SEM Rush - SEO tool - https://www.semrush.com

Alex On Social

Facebook - https://www.facebook.com/profile.php?id=100015744216173

Instagram - https://www.instagram.com/alexkerrmortgage/

Linkedin - https://www.linkedin.com/in/alexkerrmortgage/

People Alex Has Learnt From

Premiere Gal - Video editing tutorials for Adobe premiere - https://www.premieregal.com/

Gary Das - Mortgage Broker - https://www.garydas.com/

Sean Cannell - YouTube growth strategies - https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Quotes From Alex Kerr

Punch perfectionism in the face
Views while you snooze
Put yourself in the uncomfortable position and just do it

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Alex Kerr - Mortgage Broker - Future YouTube Star - Part 1 Alex Curtis 00:43:33 Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months. We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future. Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa. Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months. We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future. Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa. mortgage leads, alex kerr, financial services, mortgage broker, mortgage chain, lead generation, video marketing false full 31 e888cd15-f025-485d-8e12-ed9c7b068cdd Alex Curtis & Tom Maplethorpe - How We Halved Our Cost Per Lead With Facebook Ads Taken from a Facebook Live in our FB group of the same name "Lead Generation For Financial Services". Tom and Alex discuss all the factors that can reduce your cost per click, lead and sale when using Facebook Ads.

In this episode you’ll hear;-

  1. The upcoming document on factors that affect the cost per click, by Alex Curtis.
  2. What type of ads help to lower the cost per click and generate sales?
  3. The factors that affect the cost per thousand impressions on Facebook ads.
  4. The importance of having a specific target audience for your ads.
  5. How your competition affects your cost per click on ads.
  6. How adding relevant media to your ads texts impacts ads click rates.
  7. Why adding emojis on your ads texts and headlines improves the ads click rates.
  8. The benefit of adding your website’s URL in ad texts.
  9. How branding affects your ads click through rates.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 2 Jul 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Taken from a Facebook Live in our FB group of the same name "Lead Generation For Financial Services". Tom and Alex discuss all the factors that can reduce your cost per click, lead and sale when using Facebook Ads.

In this episode you’ll hear;-

  1. The upcoming document on factors that affect the cost per click, by Alex Curtis.
  2. What type of ads help to lower the cost per click and generate sales?
  3. The factors that affect the cost per thousand impressions on Facebook ads.
  4. The importance of having a specific target audience for your ads.
  5. How your competition affects your cost per click on ads.
  6. How adding relevant media to your ads texts impacts ads click rates.
  7. Why adding emojis on your ads texts and headlines improves the ads click rates.
  8. The benefit of adding your website’s URL in ad texts.
  9. How branding affects your ads click through rates.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Alex Curtis & Tom Maplethorpe - How We Halved Our Cost Per Lead With Facebook Ads Alex Curtis 00:24:41 Taken from a Facebook Live in our FB group of the same name "Lead Generation For Financial Services". Tom and Alex discuss all the factors that can reduce your cost per click, lead and sale when using Facebook Ads. In this episode you’ll hear;- 1. The upcoming document on factors that affect the cost per click, by Alex Curtis. 2. What type of ads help to lower the cost per click and generate sales? 3. The factors that affect the cost per thousand impressions on Facebook ads. 4. The importance of having a specific target audience for your ads. 5. How your competition affects your cost per click on ads. 6. How adding relevant media to your ads texts impacts ads click rates. 7. Why adding emojis on your ads texts and headlines improves the ads click rates. 8. The benefit of adding your website’s URL in ad texts. 9. How branding affects your ads click through rates. Taken from a Facebook Live in our FB group of the same name "Lead Generation For Financial Services". Tom and Alex discuss all the factors that can reduce your cost per click, lead and sale when using Facebook Ads. In this episode you’ll hear;- 1. The upcoming document on factors that affect the cost per click, by Alex Curtis. 2. What type of ads help to lower the cost per click and generate sales? 3. The factors that affect the cost per thousand impressions on Facebook ads. 4. The importance of having a specific target audience for your ads. 5. How your competition affects your cost per click on ads. 6. How adding relevant media to your ads texts impacts ads click rates. 7. Why adding emojis on your ads texts and headlines improves the ads click rates. 8. The benefit of adding your website’s URL in ad texts. 9. How branding affects your ads click through rates. fb ads, financial services, facebook ads, lead generation false full 30 70c3d200-9562-4da6-8b59-5f32d1954a2e Sarah Tucker - The Mortgage Mum Sarah Tucker alias ‘The Mortgage Mum’ started out as a mortgage administrator and later served as a legal PA in London. Sarah is also a great singer and vocalist and now runs her mortgage bank business from home. Give this episode a keen listening and learn more about Sarah and her mortgage business. In this episode, you’ll find;-

  1. Sarah’s backstory in her music career.
  2. How Sarah dipped her feet in the mortgage business.
  3. How Sarah started building her business; The Mortgage Mum.
  4. The importance of educating your personal and business audience.
  5. Sarah clearing the air on the fear of getting started in business.
  6. Tips on how to build a strong brand.
  7. Sarah’s experience in buying leads versus building solid reputations to generate referrals.
  8. Sarah’s experience with Social Media to build her brand.
  9. Sarah’s goal to empower women by launching;-MORTGAGE TRAINING ACADEMY.
  10. Book recommendations by Sarah Tucker.

Links

Daring Greatly

The Secret

The Mortgage Mum On Instagram

The Mortgage Mum On Facebook

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 25 Jun 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Sarah Tucker alias ‘The Mortgage Mum’ started out as a mortgage administrator and later served as a legal PA in London. Sarah is also a great singer and vocalist and now runs her mortgage bank business from home. Give this episode a keen listening and learn more about Sarah and her mortgage business. In this episode, you’ll find;-

  1. Sarah’s backstory in her music career.
  2. How Sarah dipped her feet in the mortgage business.
  3. How Sarah started building her business; The Mortgage Mum.
  4. The importance of educating your personal and business audience.
  5. Sarah clearing the air on the fear of getting started in business.
  6. Tips on how to build a strong brand.
  7. Sarah’s experience in buying leads versus building solid reputations to generate referrals.
  8. Sarah’s experience with Social Media to build her brand.
  9. Sarah’s goal to empower women by launching;-MORTGAGE TRAINING ACADEMY.
  10. Book recommendations by Sarah Tucker.

Links

Daring Greatly

The Secret

The Mortgage Mum On Instagram

The Mortgage Mum On Facebook

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Sarah Tucker - The Mortgage Mum Alex Curtis 00:45:12 Sarah Tucker alias ‘The Mortgage Mum’ started out as a mortgage administrator and later served as a legal PA in London. Sarah is also a great singer and vocalist and now runs her mortgage bank business from home. Give this episode a keen listening and learn more about Sarah and her mortgage business. In this episode, you’ll find;- 1. Sarah’s backstory in her music career. 2. How Sarah dipped her feet in the mortgage business. 3. How Sarah started building her business; The Mortgage Mum. 4. The importance of educating your personal and business audience. 5. Sarah clearing the air on the fear of getting started in business. 6. Tips on how to build a strong brand. 7. Sarah’s experience in buying leads versus building solid reputations to generate referrals. 8. Sarah’s experience with Social Media to build her brand. 9. Sarah’s goal to empower women by launching;-MORTGAGE TRAINING ACADEMY. 10. Book recommendations by Sarah Tucker. Sarah Tucker alias ‘The Mortgage Mum’ started out as a mortgage administrator and later served as a legal PA in London. Sarah is also a great singer and vocalist and now runs her mortgage bank business from home. Give this episode a keen listening and learn more about Sarah and her mortgage business. In this episode, you’ll find;- 1. Sarah’s backstory in her music career. 2. How Sarah dipped her feet in the mortgage business. 3. How Sarah started building her business; The Mortgage Mum. 4. The importance of educating your personal and business audience. 5. Sarah clearing the air on the fear of getting started in business. 6. Tips on how to build a strong brand. 7. Sarah’s experience in buying leads versus building solid reputations to generate referrals. 8. Sarah’s experience with Social Media to build her brand. 9. Sarah’s goal to empower women by launching;-MORTGAGE TRAINING ACADEMY. 10. Book recommendations by Sarah Tucker. sarah tucker, mortgage leads, mortgage mum, lead generation false full 29 7109da0a-faf7-4d51-8daf-1aeeb3d5726c Jeremy Duncombe - Accord Mortgages Growth Series Jeremy Duncombe, the director of intermediary lending at the Accord Mortgages, joins us today in the Lead Generation for Financial Services Podcast. Jeremy has a background in intermediary lending as a business development manager for some lenders and has also served as a head of sales at Advantage, Morgan Stanley’s lender.

In this episode you will hear;-

  1. Jeremy’s role at Accord Mortgages.
  2. What Accord Mortgages does for its clients that make them stand out from their competitors.
  3. The Accord’s Growth Series podcast episode that went viral.
  4. The pool of free resources Accord Mortgages avails to their clientele and followers.
  5. A case study example of a successful lead generation campaign run by one of their subscribers.
  6. How Accord Mortgages helps brokers collate reviews and feedback from their clients.
  7. The benefits of niching down in business.
  8. The benefits of integrating your local community and your online presence to amplify your brand.

Resources

Jeremy Duncombe- LinkedIn

Jeremy Duncombe - Twitter

The Accord Mortgages Growth Series Podcast

Jeremy Duncombe- Free Resources

Accord Mortgages

Advantage Lending

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 18 Jun 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Jeremy Duncombe, the director of intermediary lending at the Accord Mortgages, joins us today in the Lead Generation for Financial Services Podcast. Jeremy has a background in intermediary lending as a business development manager for some lenders and has also served as a head of sales at Advantage, Morgan Stanley’s lender.

In this episode you will hear;-

  1. Jeremy’s role at Accord Mortgages.
  2. What Accord Mortgages does for its clients that make them stand out from their competitors.
  3. The Accord’s Growth Series podcast episode that went viral.
  4. The pool of free resources Accord Mortgages avails to their clientele and followers.
  5. A case study example of a successful lead generation campaign run by one of their subscribers.
  6. How Accord Mortgages helps brokers collate reviews and feedback from their clients.
  7. The benefits of niching down in business.
  8. The benefits of integrating your local community and your online presence to amplify your brand.

Resources

Jeremy Duncombe- LinkedIn

Jeremy Duncombe - Twitter

The Accord Mortgages Growth Series Podcast

Jeremy Duncombe- Free Resources

Accord Mortgages

Advantage Lending

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Jeremy Duncombe - Accord Mortgages Growth Series Alex Curtis 00:22:26 Jeremy Duncombe, the director of intermediary lending at the Accord Mortgages, joins us today in the Lead Generation for Financial Services Podcast. Jeremy has a background in intermediary lending as a business development manager for some lenders and has also served as a head of sales at Advantage, Morgan Stanley’s lender. Jeremy Duncombe, the director of intermediary lending at the Accord Mortgages, joins us today in the Lead Generation for Financial Services Podcast. Jeremy has a background in intermediary lending as a business development manager for some lenders and has also served as a head of sales at Advantage, Morgan Stanley’s lender. jeremy duncombe, mortgage leads, financial services, lead generation, accord mortgages false full 28 23cef87d-2dc8-4a69-8cc8-813392499d4a Jim Smyth - From Knocking On Doors To Video Marketing Broker Superstar Jim Smyth, is the mortgage prinicipal adviser at First Stop Mortgages & Protection NI Limited. Jim started off in Protection in 2012 and got into mortgages in late 2018. In this episode you’ll hear;-

  1. Jim’s backstory in his career life.
  2. The importance of educating people about your services.
  3. Jim’s experience with a business coach he had hired.
  4. How Jim and his brother expanded his business from Protection into Protection & Mortgages.
  5. Jim’s first experience with a successful door to door business sale.
  6. Techniques deployed by Jim to seek referrals.
  7. The introduction of Social Media to grow their business.
  8. Jim’s advice to people who want to get started in the Mortgage business.
  9. Methods on how to optimise on Social Media Marketing.
  10. Free video resources by Jim Smyth.
  11. What Jim would do if he was to start from scratch today.
  12. Importance of personal branding over commercial branding like logos.
  13. How Jim and his team generate reviews for their business.
  14. Jim’s advice to people struggling with Social media marketing.

Links

Jim Smyth On Linkedin

Jim's Website

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 11 Jun 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Jim Smyth, is the mortgage prinicipal adviser at First Stop Mortgages & Protection NI Limited. Jim started off in Protection in 2012 and got into mortgages in late 2018. In this episode you’ll hear;-

  1. Jim’s backstory in his career life.
  2. The importance of educating people about your services.
  3. Jim’s experience with a business coach he had hired.
  4. How Jim and his brother expanded his business from Protection into Protection & Mortgages.
  5. Jim’s first experience with a successful door to door business sale.
  6. Techniques deployed by Jim to seek referrals.
  7. The introduction of Social Media to grow their business.
  8. Jim’s advice to people who want to get started in the Mortgage business.
  9. Methods on how to optimise on Social Media Marketing.
  10. Free video resources by Jim Smyth.
  11. What Jim would do if he was to start from scratch today.
  12. Importance of personal branding over commercial branding like logos.
  13. How Jim and his team generate reviews for their business.
  14. Jim’s advice to people struggling with Social media marketing.

Links

Jim Smyth On Linkedin

Jim's Website

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Jim Smyth - From Knocking On Doors To Video Marketing Broker Superstar Alex Curtis 00:46:59 mortgage leads, mortgage marketing, jim smyth, lead generation, mortgage broker false full 27 e09a4504-9736-46fd-9cbd-f77a378f19aa Tony Christensen - Instagram & Facebook Ads In the Lead Generation for Financial Services Podcast today, Alex hosts Tony Christensen. Tony studied Sociology and Psychology in college and he has a background in Data Information Systems. He provides advertising services and consultancy with an analytic approach at Tony Does Ads.

In this episode you’ll hear;-

  1. How Tony got started in advertising and social media marketing.
  2. Why Tony has a passion for Psychology.
  3. Tony’s Facebook ads creation technique.
  4. Mistakes people make in creating Facebook ads that don’t convert.
  5. The collaboration between Tony and his clients in creating ads.
  6. What are the best brands to try for Facebook ads?
  7. How to maximise Facebook advertisements with images and links.
  8. The upcoming change in Facebook ads formatting.
  9. Tony’s advice to business people on Facebook ads.
  10. Tony’s opinion on Instagram ads trends today.

Links

Tony Does Ads.

Tony Christensen

Evolutionary Psychology

Tony Robbins

C. Maxwell

Social Media Marketing World

Andrew Watt

Dan Nelson

Tony Christensen Videos

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 4 Jun 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ In the Lead Generation for Financial Services Podcast today, Alex hosts Tony Christensen. Tony studied Sociology and Psychology in college and he has a background in Data Information Systems. He provides advertising services and consultancy with an analytic approach at Tony Does Ads.

In this episode you’ll hear;-

  1. How Tony got started in advertising and social media marketing.
  2. Why Tony has a passion for Psychology.
  3. Tony’s Facebook ads creation technique.
  4. Mistakes people make in creating Facebook ads that don’t convert.
  5. The collaboration between Tony and his clients in creating ads.
  6. What are the best brands to try for Facebook ads?
  7. How to maximise Facebook advertisements with images and links.
  8. The upcoming change in Facebook ads formatting.
  9. Tony’s advice to business people on Facebook ads.
  10. Tony’s opinion on Instagram ads trends today.

Links

Tony Does Ads.

Tony Christensen

Evolutionary Psychology

Tony Robbins

C. Maxwell

Social Media Marketing World

Andrew Watt

Dan Nelson

Tony Christensen Videos

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tony Christensen - Instagram & Facebook Ads Alex Curtis 00:38:58 Tony Does Ads and he taught this old dog some new tricks! One tip he shares in this episode has helped me double my click-through rate, and it's so simple. We chat about Facebook and Instagram ads best practices! Tony Does Ads and he taught this old dog some new tricks! One tip he shares in this episode has helped me double my click-through rate, and it's so simple. We chat about Facebook and Instagram ads best practices! facebook ads, instagram ads, lead generation, tony christensen false full 26 fd4b7575-f064-406e-918e-1523fce73723 Martin Huntbach - The Website Blueprint Co-founder of Jammy Digital Martin Huntbach and his Wife run the web design agency Jammy Digital. They've been making Wordress websites for years and focus on helping personal brands. Martin talks me through his blueprint for website success and we chat through the benefits of personal branding and content creation.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 28 May 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Co-founder of Jammy Digital Martin Huntbach and his Wife run the web design agency Jammy Digital. They've been making Wordress websites for years and focus on helping personal brands. Martin talks me through his blueprint for website success and we chat through the benefits of personal branding and content creation.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Martin Huntbach - The Website Blueprint Alex Curtis 00:33:58 Co-founder of Jammy Digital Martin Huntbach and his Wife run the web design agency Jammy Digital. They've been making Wordress websites for years and focus on helping personal brands. Martin talks me through his blueprint for website success and we chat through the benefits of personal branding and content creation. Co-founder of Jammy Digital Martin Huntbach and his Wife run the web design agency Jammy Digital. They've been making Wordress websites for years and focus on helping personal brands. Martin talks me through his blueprint for website success and we chat through the benefits of personal branding and content creation. false full 25 3bbbc480-cc2b-439a-8051-6f09f9011b6b Cathy Wassell - Facebook Ads Linkedin and Facebook Ads expert Cathy Wassell joined me to discuss how you can advertise your financial services business.

Cathy talks us through the structure of her new online course on how to use Facebook Ads.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 21 May 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Linkedin and Facebook Ads expert Cathy Wassell joined me to discuss how you can advertise your financial services business.

Cathy talks us through the structure of her new online course on how to use Facebook Ads.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Cathy Wassell - Facebook Ads Alex Curtis 00:59:33 Linkedin and Facebook Ads expert Cathy Wassell joined me to discuss how you can advertise your financial services business. Linkedin and Facebook Ads expert Cathy Wassell joined me to discuss how you can advertise your financial services business. false full 24 da74b547-3f1e-4cfe-82b7-591525982291 Amy Woods - Content Repurposing Amy runs a business called content 10X and she wants to help business owners maximise their ROI not just in terms of revenue but the time spent on creating content. She is the number one expert in repurposing content on to all the different social media channels and converting things like a podcast into videos or written articles etc.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 14 May 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Amy runs a business called content 10X and she wants to help business owners maximise their ROI not just in terms of revenue but the time spent on creating content. She is the number one expert in repurposing content on to all the different social media channels and converting things like a podcast into videos or written articles etc.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Amy Woods - Content Repurposing Alex Curtis 00:38:42 Amy runs a business called content 10X and she wants to help business owners maximise their ROI not just in terms of revenue but the time spent on creating content. She is the number one expert in repurposing content on to all the different social media channels and converting things like a podcast into videos or written articles etc. Amy runs a business called content 10X and she wants to help business owners maximise their ROI not just in terms of revenue but the time spent on creating content. She is the number one expert in repurposing content on to all the different social media channels and converting things like a podcast into videos or written articles etc. amy woods, social media, financial services, content repurposing, lead generation, content 10x false full 23 2ca3f7ae-ecf2-482e-ac2a-e263e6fca928 Ian Anderson Gray - Live Video With Confidence Arguably the biggest name in Live video across the world his blog has had millions of views Ian Anderson Gray joined me to chat all things live video. We discuss why someone in financial services would leverage live video to generate leads and how to go about it.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 7 May 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Arguably the biggest name in Live video across the world his blog has had millions of views Ian Anderson Gray joined me to chat all things live video. We discuss why someone in financial services would leverage live video to generate leads and how to go about it.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Ian Anderson Gray - Live Video With Confidence Alex Curtis 00:47:26 Arguably the biggest name in Live video across the world his blog has had millions of views Ian Anderson Gray joined me to chat all things live video. We discuss why someone in financial services would leverage live video to generate leads and how to go about it. Arguably the biggest name in Live video across the world his blog has had millions of views Ian Anderson Gray joined me to chat all things live video. We discuss why someone in financial services would leverage live video to generate leads and how to go about it. ian anderson gray, instagram live, periscope live, live video, facebook live, live video leads, linkedin live false full 22 bba406ff-4e48-4068-92ad-05932f36c830 May King Tsang - Twitter Marketing She loves puns, tea and Twitter. Possibly the coolest person I know May King Tsang joined me for a chat about getting more exposure, engagement and leads from Twitter.

Follow May King on Twitter: https://twitter.com/maykingtea

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 30 Apr 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ She loves puns, tea and Twitter. Possibly the coolest person I know May King Tsang joined me for a chat about getting more exposure, engagement and leads from Twitter.

Follow May King on Twitter: https://twitter.com/maykingtea

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> May King Tsang - Twitter Marketing Alex Curtis 00:52:38 She loves puns, tea and Twitter. Possibly the coolest person I know May King Tsang joined me for a chat about getting more exposure, engagement and leads from Twitter. She loves puns, tea and Twitter. Possibly the coolest person I know May King Tsang joined me for a chat about getting more exposure, engagement and leads from Twitter. maykingtea, may king tsang, financial services, lead generation, twitter, twitter leads false full 21 626fa177-425f-4107-9238-d58d80ea9537 Chris Huskins - You Can Podcast Too This week on the podcast I welcome Chris Huskins. He’s just released a new book and this book is The Definitive Guide to podcasting, ever. Probably.

Now if you remember back to Episode One, I interviewed, Pete Matthew. Now he has a podcast and he is a financial planner.

He’s oversubscribed, people are on a waiting list to work with him.

And a lot of this is because of the audience he’s built up from doing his podcast. So there’s no reason why you can’t create your own.

My podcast is in its infancy, but I’ve had loads of benefits from it.

I built up quite a big audience very quickly.

And I get to engage and speak to people about the podcast, it helps with marketing, our business as well.

It’s a bit like being an author being a podcast host so I highly recommend it for anyone.

They say that if you go the extra mile, it’s not crowded there, and I know a lot of financial services industries are very crowded. It’s hard to differentiate.

And it is all about building relationships and trust and you can talk one on one to a number of different people via podcast, and just let people know your expertise and experience, and they can get to know you before they start doing business with you.

So we talk about how with podcasting, there’s a lot less competition in the podcast market than there are with YouTube channels and blogs.

So Chris pulled out some stats there are 600k active podcasts, which sounds like a lot.

And there’s probably a lot less in your area of expertise.

If you compare that with how many blogs, there are 500 million, and just under 500 million YouTube channels as well.

The great thing about a podcast is people can multitask if you’re listening to this episode of the podcast, it’s likely you’ll be doing something else as well, whether it’s doing some admin whether you’re driving, whether you’re at the gym. Whereas if you’re doing video content people have to focus purely on that.

There’s more engagement with a podcast.
Chris has some stats here as well that people are listening to podcast for over 80% of the episode, whereas the engagement on video, especially on Facebook is much, much less.

Chris says, probably the most important chapter the most important bit of advice is knowing what the mission of your podcast is, what is your podcast trying to do, how are you trying to help people.

Another great piece of advice is that although you’re talking to a potentially big audience, if you imagine you’re just talking to one person. People never kind of sit down in a group to listen to a podcast, people listen to it on their own, so try to imagine your ideal customer; people call it an avatar. So if you think that the microphone is that person and talk to that one person, you’ll find it a lot easier to create your content and you’ll find people will enjoy it more.

So you can make a podcast with your smartphone.

It’s really easy to record, edit, produce and publish your podcast just using equipment, you’ve got already, so you don’t need to splash out, and your audience don’t need to pay to listen so it’s really accessible for you to create and for your audience to listen.

And Chris talks about how it’s really easy to distribute your podcast everywhere. If you get a really good podcast host that once you’ve published it on there they can distribute it to Spotify, iTunes everywhere. Because there’s more Android phones in there are Apple ones, believe it or not.

So just being on iTunes is not enough.

So hope you enjoy this episode. I’ve got links to Chris’s website and Chris’s book. I also talked about my event that’s coming up but Gary data also has an event coming up in May, as well.

Chris’ website: https://chrishuskins.com/
Chris’ book: https://www.amazon.co.uk/most-comprehensive-guide-podcasting-probably/dp/1798863219/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 23 Apr 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ This week on the podcast I welcome Chris Huskins. He’s just released a new book and this book is The Definitive Guide to podcasting, ever. Probably.

Now if you remember back to Episode One, I interviewed, Pete Matthew. Now he has a podcast and he is a financial planner.

He’s oversubscribed, people are on a waiting list to work with him.

And a lot of this is because of the audience he’s built up from doing his podcast. So there’s no reason why you can’t create your own.

My podcast is in its infancy, but I’ve had loads of benefits from it.

I built up quite a big audience very quickly.

And I get to engage and speak to people about the podcast, it helps with marketing, our business as well.

It’s a bit like being an author being a podcast host so I highly recommend it for anyone.

They say that if you go the extra mile, it’s not crowded there, and I know a lot of financial services industries are very crowded. It’s hard to differentiate.

And it is all about building relationships and trust and you can talk one on one to a number of different people via podcast, and just let people know your expertise and experience, and they can get to know you before they start doing business with you.

So we talk about how with podcasting, there’s a lot less competition in the podcast market than there are with YouTube channels and blogs.

So Chris pulled out some stats there are 600k active podcasts, which sounds like a lot.

And there’s probably a lot less in your area of expertise.

If you compare that with how many blogs, there are 500 million, and just under 500 million YouTube channels as well.

The great thing about a podcast is people can multitask if you’re listening to this episode of the podcast, it’s likely you’ll be doing something else as well, whether it’s doing some admin whether you’re driving, whether you’re at the gym. Whereas if you’re doing video content people have to focus purely on that.

There’s more engagement with a podcast.
Chris has some stats here as well that people are listening to podcast for over 80% of the episode, whereas the engagement on video, especially on Facebook is much, much less.

Chris says, probably the most important chapter the most important bit of advice is knowing what the mission of your podcast is, what is your podcast trying to do, how are you trying to help people.

Another great piece of advice is that although you’re talking to a potentially big audience, if you imagine you’re just talking to one person. People never kind of sit down in a group to listen to a podcast, people listen to it on their own, so try to imagine your ideal customer; people call it an avatar. So if you think that the microphone is that person and talk to that one person, you’ll find it a lot easier to create your content and you’ll find people will enjoy it more.

So you can make a podcast with your smartphone.

It’s really easy to record, edit, produce and publish your podcast just using equipment, you’ve got already, so you don’t need to splash out, and your audience don’t need to pay to listen so it’s really accessible for you to create and for your audience to listen.

And Chris talks about how it’s really easy to distribute your podcast everywhere. If you get a really good podcast host that once you’ve published it on there they can distribute it to Spotify, iTunes everywhere. Because there’s more Android phones in there are Apple ones, believe it or not.

So just being on iTunes is not enough.

So hope you enjoy this episode. I’ve got links to Chris’s website and Chris’s book. I also talked about my event that’s coming up but Gary data also has an event coming up in May, as well.

Chris’ website: https://chrishuskins.com/
Chris’ book: https://www.amazon.co.uk/most-comprehensive-guide-podcasting-probably/dp/1798863219/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Chris Huskins - You Can Podcast Too Alex Curtis 00:52:16 This week on the podcast I welcome Chris Huskins. He’s just released a new book and this book is The Definitive Guide to podcasting, ever. Probably. Now if you remember back to Episode One, I interviewed, Pete Matthew. Now he has a podcast and he is a financial planner. He’s oversubscribed, people are on a waiting list to work with him. And a lot of this is because of the audience he’s built up from doing his podcast. So there’s no reason why you can’t create your own. This week on the podcast I welcome Chris Huskins. He’s just released a new book and this book is The Definitive Guide to podcasting, ever. Probably. Now if you remember back to Episode One, I interviewed, Pete Matthew. Now he has a podcast and he is a financial planner. He’s oversubscribed, people are on a waiting list to work with him. And a lot of this is because of the audience he’s built up from doing his podcast. So there’s no reason why you can’t create your own. false full 20 d90ebd4f-d4d6-45f7-903f-d1654fad94aa Dan Knowlton - Video Marketing Creates Quality Leads There's no getting past it. Video is scary. My guest this week Dan Knowlton believes that you need to find something you want badly enough to look stupid on video for.

Because you'll need to make some bad videos before you can make good ones.

We talk through the whole process of why and how to succeed with video.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 16 Apr 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ There's no getting past it. Video is scary. My guest this week Dan Knowlton believes that you need to find something you want badly enough to look stupid on video for.

Because you'll need to make some bad videos before you can make good ones.

We talk through the whole process of why and how to succeed with video.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Dan Knowlton - Video Marketing Creates Quality Leads Alex Curtis 00:41:19 There's no getting past it. Video is scary. My guest this week Dan Knowlton believes that you need to find something you want badly enough to look stupid on video for. Because you'll need to make some bad videos before you can make good ones. We talk through the whole process of why and how to succeed with video. There's no getting past it. Video is scary. My guest this week Dan Knowlton believes that you need to find something you want badly enough to look stupid on video for. Because you'll need to make some bad videos before you can make good ones. We talk through the whole process of why and how to succeed with video. kps digital marketing, financial services, lead gen, lead generation, video marketing, dan knowlton false full 19 d0dfb833-05ad-4afa-af69-5a06a28504cd David Kilkelly - Linkedin Video Marketing David is the owner of the BlinkBack video production company and is working on a Linkedin video course. He's incredibly consistent at producing his own video content on Linkedin and for his clients.

I've learnt loads from this episode and i'm already seeing the benefits from the action i've taken.

David's Linkedin: https://www.linkedin.com/in/davidkilkelly/
David's website: https://www.blinkback.co.uk/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 9 Apr 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ David is the owner of the BlinkBack video production company and is working on a Linkedin video course. He's incredibly consistent at producing his own video content on Linkedin and for his clients.

I've learnt loads from this episode and i'm already seeing the benefits from the action i've taken.

David's Linkedin: https://www.linkedin.com/in/davidkilkelly/
David's website: https://www.blinkback.co.uk/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> David Kilkelly - Linkedin Video Marketing Alex Curtis 00:32:23 David is the owner of the BlinkBack video production company and is working on a Linkedin video course. He's incredibly consistent at producing his own video content on Linkedin and for his clients. I've learnt loads from this episode and i'm already seeing the benefits from. David is the owner of the BlinkBack video production company and is working on a Linkedin video course. He's incredibly consistent at producing his own video content on Linkedin and for his clients. I've learnt loads from this episode and i'm already seeing the benefits from. blinkback productions, linkedin video, video marketing, video, financial services, lead generation, financial services video marketing, david kilkelly false full 18 bc59cd65-84ae-4b0d-8d2b-c956810d21b1 Ash Borland - Mortgage Broker Case Study - Just Getting Started With Video I found Ash Borland on Linkedin and was delighted that he's consistently using video to market himself. The aim is to catch up with Ash every 6-9months as kind of a case study to see the effects of social media on his business.

You can find Ash:

On Linkedin: https://www.linkedin.com/in/ashleyborland/
Twitter: https://twitter.com/ashborland1
Instagram: https://www.instagram.com/ashborland/
YouTube: https://www.youtube.com/channel/UCE5HX-wCyxdar6zDVdUOOBw
Facebook: https://www.facebook.com/ashborland/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 2 Apr 2019 11:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ I found Ash Borland on Linkedin and was delighted that he's consistently using video to market himself. The aim is to catch up with Ash every 6-9months as kind of a case study to see the effects of social media on his business.

You can find Ash:

On Linkedin: https://www.linkedin.com/in/ashleyborland/
Twitter: https://twitter.com/ashborland1
Instagram: https://www.instagram.com/ashborland/
YouTube: https://www.youtube.com/channel/UCE5HX-wCyxdar6zDVdUOOBw
Facebook: https://www.facebook.com/ashborland/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Ash Borland - Mortgage Broker Case Study - Just Getting Started With Video Alex Curtis 00:46:28 I found Ash Borland on Linkedin and was delighted that he's consistently using video to market himself. The aim is to catch up with Ash every 6-9months as kind of a case study to see the effects of social media on his business. I found Ash Borland on Linkedin and was delighted that he's consistently using video to market himself. The aim is to catch up with Ash every 6-9months as kind of a case study to see the effects of social media on his business. youtube, video, video marketing, mortgage broker, lead generation, ash borland false full 17 fd51c040-95c2-469b-bb90-1181d51c213e Roger Edwards - International Financial Services Marketing Speaker I saw Roger Edwards Speak at the YouPreneur Summit in November 2019, I was blown away by the talk. There's real synergy in Roger's approach to simplifying marketing and having this person to person approach.

Roger's Website: https://rogeredwards.co.uk/

Rog Vlog: https://www.youtube.com/channel/UCP5Fk9xGkFRIkotv2HziTUw

Rogers' Podcast: http://mpafpodcast.libsyn.com/webpage

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 26 Mar 2019 12:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ I saw Roger Edwards Speak at the YouPreneur Summit in November 2019, I was blown away by the talk. There's real synergy in Roger's approach to simplifying marketing and having this person to person approach.

Roger's Website: https://rogeredwards.co.uk/

Rog Vlog: https://www.youtube.com/channel/UCP5Fk9xGkFRIkotv2HziTUw

Rogers' Podcast: http://mpafpodcast.libsyn.com/webpage

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Roger Edwards - International Financial Services Marketing Speaker Alex Curtis 00:50:59 I saw Roger Edwards Speak at the YouPreneur Summit in November 2019, I was blown away by the talk. There's real synergy in Roger's approach to simplifying marketing and having this person to person approach. I saw Roger Edwards Speak at the YouPreneur Summit in November 2019, I was blown away by the talk. There's real synergy in Roger's approach to simplifying marketing and having this person to person approach. roger edwards, financial services, communications, strategy, marketing false full 16 52ff502c-ddcb-4501-bde0-e709e2189378 David Thomson - Sold His Financial Services Business For 7 Figures David Thomson sold his insurance business for 7 figures, and now teaches people how to influence and persuade. I was lucky enough to spend the afternoon with him chatting FS business and heard his story first hand which is incredibly inspiring. I just had to record this chat!

You'll definitely want to check out David's website: http://davidthomson.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 19 Mar 2019 12:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ David Thomson sold his insurance business for 7 figures, and now teaches people how to influence and persuade. I was lucky enough to spend the afternoon with him chatting FS business and heard his story first hand which is incredibly inspiring. I just had to record this chat!

You'll definitely want to check out David's website: http://davidthomson.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> David Thomson - Sold His Financial Services Business For 7 Figures Alex Curtis 00:40:30 David Thomson sold his insurance business for 7 figures, and now teaches people how to influence and persuade. I was lucky enough to spend the afternoon with him chatting FS business and heard his story first hand which is incredibly inspiring. I just had to record this chat! David Thomson sold his insurance business for 7 figures, and now teaches people how to influence and persuade. I was lucky enough to spend the afternoon with him chatting FS business and heard his story first hand which is incredibly inspiring. I just had to record this chat! mortgages, david thomson, broker, financial services, leads, business, lead generation, insurance false full 15 2693ad17-0742-44fb-990d-2d4ce4b796d8 Gender Marketing With Katie Hart I sit down with Katie Hart a psychologist and marketer who specialises in gender marketing. We discuss the difference between male and female brains and how we can adapt our marketing to not put off one or the other.

I'm a huge psychology fan and absolutely love how we as marketers can appeal to more people using different imagery, text and fonts etc.

Katie's website: https://www.rhetonic.co.uk/
Connect with Katie on Linkedin: https://www.linkedin.com/in/aboutkatiehart/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 12 Mar 2019 12:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ I sit down with Katie Hart a psychologist and marketer who specialises in gender marketing. We discuss the difference between male and female brains and how we can adapt our marketing to not put off one or the other.

I'm a huge psychology fan and absolutely love how we as marketers can appeal to more people using different imagery, text and fonts etc.

Katie's website: https://www.rhetonic.co.uk/
Connect with Katie on Linkedin: https://www.linkedin.com/in/aboutkatiehart/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Gender Marketing With Katie Hart Alex Curtis 00:43:25 I sit down with Katie Hart a psychologist and marketer who specialises in gender marketing. We discuss the difference between male and female brains and how we can adapt our marketing to not put off one or the other. I'm a huge psychology fan and absolutely love how we as marketers can appeal to more people using different imagery, text and fonts etc. I sit down with Katie Hart a psychologist and marketer who specialises in gender marketing. We discuss the difference between male and female brains and how we can adapt our marketing to not put off one or the other. I'm a huge psychology fan and absolutely love how we as marketers can appeal to more people using different imagery, text and fonts etc. katie hart, neuro science, financial services, lead generation, gender marketing false full 14 6c49ed0c-2277-4866-8ed9-ba2801e1c2be More From Gary Das The second of a two-part episode with Mortgage Broker Gary Das from Active Mortgages.

We continue chatting through Gary's 7 steps to generating your own leads.

Active Mortgages Website: https://active.mortgage/
Gary's Website: https://www.garydas.com/
Gary's Facebook Group: https://www.facebook.com/groups/2118569478422294/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 5 Mar 2019 12:31:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ The second of a two-part episode with Mortgage Broker Gary Das from Active Mortgages.

We continue chatting through Gary's 7 steps to generating your own leads.

Active Mortgages Website: https://active.mortgage/
Gary's Website: https://www.garydas.com/
Gary's Facebook Group: https://www.facebook.com/groups/2118569478422294/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> More From Gary Das Alex Curtis 00:27:37 The second of a two part episode with Mortgage Broker Gary Das from Active Mortgages. Gary has invested in lots of personal development in the last three years when it comes to marketing (about £100k). He believes that branding + marketing equals leads and is practising what he preaches. You'll find out from Gary that it's not an overnight process but we both agree that any financial services can start to pick up traction and do more business online by creating consistent content. The second of a two part episode with Mortgage Broker Gary Das from Active Mortgages. Gary has invested in lots of personal development in the last three years when it comes to marketing (about £100k). He believes that branding + marketing equals leads and is practising what he preaches. You'll find out from Gary that it's not an overnight process but we both agree that any financial services can start to pick up traction and do more business online by creating consistent content. gary das, mortgage leads, financial services, active mortgages, mortgage broker, lead generation, mortgages false full 13 ced58db9-89e8-4f68-b67f-ee9cb649d9f9 Gary Das; A Mortgage Broker Generating Loads Of His Own Leads The first of a two part episode with Mortgage Broker Gary Das from Active Mortgages.

Gary has invested in lots of personal development in the last three years when it comes to marketing (about £100k).

He believes that branding + marketing equals leads and is practising what he preaches. You'll find out from Gary that it's not an overnight process but we both agree that any financial services can start to pick up traction and do more business online by creating consistent content.

Active Mortgages Website: https://active.mortgage/
Gary's Website: https://www.garydas.com/
Gary's Facebook Group: https://www.facebook.com/groups/2118569478422294/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 5 Mar 2019 12:30:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ The first of a two part episode with Mortgage Broker Gary Das from Active Mortgages.

Gary has invested in lots of personal development in the last three years when it comes to marketing (about £100k).

He believes that branding + marketing equals leads and is practising what he preaches. You'll find out from Gary that it's not an overnight process but we both agree that any financial services can start to pick up traction and do more business online by creating consistent content.

Active Mortgages Website: https://active.mortgage/
Gary's Website: https://www.garydas.com/
Gary's Facebook Group: https://www.facebook.com/groups/2118569478422294/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Gary Das; A Mortgage Broker Generating Loads Of His Own Leads Alex Curtis 00:35:06 The first of a two part episode with Mortgage Broker Gary Das from Active Mortgages. Gary has invested in lots of personal development in the last three years when it comes to marketing (about £100k). He believes that branding + marketing equals leads and is practising what he preaches. You'll find out from Gary that it's not an overnight process but we both agree that any financial services can start to pick up traction and do more business online by creating consistent content. The first of a two part episode with Mortgage Broker Gary Das from Active Mortgages. Gary has invested in lots of personal development in the last three years when it comes to marketing (about £100k). He believes that branding + marketing equals leads and is practising what he preaches. You'll find out from Gary that it's not an overnight process but we both agree that any financial services can start to pick up traction and do more business online by creating consistent content. mortgage broker, mortgage leads, mortgages, financial services, lead generation, gary das, active mortgages false full 12 e98afc01-74a0-49f4-8cb1-2ec2ffecbf4f The Next Steps Of SEO For Financial Services With Pete Everitt I continue my chat with Pete on SEO. We start to talk about what you can do with your content on and off your website.

Pete's website: https://www.peteeveritt.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 26 Feb 2019 12:01:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ I continue my chat with Pete on SEO. We start to talk about what you can do with your content on and off your website.

Pete's website: https://www.peteeveritt.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Next Steps Of SEO For Financial Services With Pete Everitt Alex Curtis 00:31:31 SEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes. Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google. https://www.peteeveritt.com/ SEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes. Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google. https://www.peteeveritt.com/ seo for mortgages, seo, seo for life insurance, financial services, seo for financial services, pete everitt false full 11 6be43a55-8fbe-4091-8501-667a6653e8ea The Foundations of SEO For Financial Services With Pete Everitt SEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes.

Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google.

https://www.peteeveritt.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 26 Feb 2019 12:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ SEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes.

Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google.

https://www.peteeveritt.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> The Foundations of SEO For Financial Services With Pete Everitt Alex Curtis 00:43:50 SEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes. Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google. https://www.peteeveritt.com/ SEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes. Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google. https://www.peteeveritt.com/ mortgage leads, pete everitt, financial services, lead generation for financial services, lead generation, seo false full 10 5bc7bd7b-25e9-4446-a008-0fcc06b47247 Social Media & Personal Branding With Nicole Osborne Nicole likes to help people sell more on social media using their personal brand but without boring people. How the power of video can help people get to know you, like you and trust you.

Nicole's website: https://lollipopsocial.co.uk/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 19 Feb 2019 12:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Nicole likes to help people sell more on social media using their personal brand but without boring people. How the power of video can help people get to know you, like you and trust you.

Nicole's website: https://lollipopsocial.co.uk/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Social Media & Personal Branding With Nicole Osborne Alex Curtis 00:32:02 Nicole likes to help people sell more on social media using their personal brand but without boring people. How the power of video can help people get to know you, like you and trust you. Nicole likes to help people sell more on social media using their personal brand but without boring people. How the power of video can help people get to know you, like you and trust you. social media, financial services, lead generation, lollipop social, nicole osborne false full 9 9b88011d-6954-49d9-97fc-2eaaea80c969 Getting More Views & Subscribers On YouTube With Tom Martin I interviewed one of the world's foremost experts in YouTube and YouTube strategy.

For the last 7 years he has been working in the corporate world working and growing the YouTube channels of some of the world's biggest Media companies. He started out at the BBC and ran their channels, launching the official channels for both Doctor Who and Sherlock as well as adding millions of subscribers to the Top Gear channel.

He then went over to be head of YouTube and social media for a company called Endemol where he launched and revamped their channels and added billions of views and millions of subscribers in record time - most of which came from turning around the fortunes of Mr Bean!

Last year in June he took the plunge of leaving the corporate world to go it alone as a consultant.

Channel Fuel Website: http://channelfuel.co

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 12 Feb 2019 12:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ I interviewed one of the world's foremost experts in YouTube and YouTube strategy.

For the last 7 years he has been working in the corporate world working and growing the YouTube channels of some of the world's biggest Media companies. He started out at the BBC and ran their channels, launching the official channels for both Doctor Who and Sherlock as well as adding millions of subscribers to the Top Gear channel.

He then went over to be head of YouTube and social media for a company called Endemol where he launched and revamped their channels and added billions of views and millions of subscribers in record time - most of which came from turning around the fortunes of Mr Bean!

Last year in June he took the plunge of leaving the corporate world to go it alone as a consultant.

Channel Fuel Website: http://channelfuel.co

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Getting More Views & Subscribers On YouTube With Tom Martin Alex Curtis 00:39:17 I interviewed one of the world's foremost experts in YouTube and YouTube strategy. For the last 7 years he has been working in the corporate world working and growing the YouTube channels of some of the world's biggest Media companies. He started out at the BBC and ran their channels, launching the official channels for both Doctor Who and Sherlock as well as adding millions of subscribers to the Top Gear channel. He then went over to be head of YouTube and social media for a company called Endemol where he launched and revamped their channels and added billions of views and millions of subscribers in record time - most of which came from turning around the fortunes of Mr Bean! Last year in June he took the plunge of leaving the corporate world to go it alone as a consultant. I interviewed one of the world's foremost experts in YouTube and YouTube strategy. For the last 7 years he has been working in the corporate world working and growing the YouTube channels of some of the world's biggest Media companies. He started out at the BBC and ran their channels, launching the official channels for both Doctor Who and Sherlock as well as adding millions of subscribers to the Top Gear channel. He then went over to be head of YouTube and social media for a company called Endemol where he launched and revamped their channels and added billions of views and millions of subscribers in record time - most of which came from turning around the fortunes of Mr Bean! Last year in June he took the plunge of leaving the corporate world to go it alone as a consultant. financial services, lead gen, lead generation, youtube marketing, youtube views, youtube subscribers, youtube, tom martin false full 8 90a0908c-5ce8-45ac-b265-75ac15ac66dc Prospecting On Linkedin With Jake Jorgovan Jake has an agency called Lead Cookie where he takes over his clients Linkedin account and approaches potential customers and partners. He talks through his approach and the scripts they use to spark conversations.

Lead Cookie
Content Allies

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 5 Feb 2019 12:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Jake has an agency called Lead Cookie where he takes over his clients Linkedin account and approaches potential customers and partners. He talks through his approach and the scripts they use to spark conversations.

Lead Cookie
Content Allies

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Prospecting On Linkedin With Jake Jorgovan Alex Curtis 00:28:28 Jake has an agency called Lead Cookie where he takes over his clients Linkedin account and approaches potential customers and partners. He talks through his approach and the scripts they use to spark conversations. Jake has an agency called Lead Cookie where he takes over his clients Linkedin account and approaches potential customers and partners. He talks through his approach and the scripts they use to spark conversations. lead gen financial services, jake jorgovan, linkedin outreach, lead generation for financial services, linkedin prospecting false full 7 8a77ab65-3353-4550-b08a-9ed57b03d7f0 Jodie Stevenson CertCII MP; A Mortgage Broker With Too Many Leads Jodie like all other broker bought leads but was curious about how they did it. So, she taught herself and now has too many leads. You can join her firm and get all the leads you need or buy the leads from her.

We talk through how she gets all her leads through Google Ads and the USP that makes all the difference.

Connect with Jodie on Linkedin: https://www.linkedin.com/in/jodiestevenson/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 29 Jan 2019 12:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Jodie like all other broker bought leads but was curious about how they did it. So, she taught herself and now has too many leads. You can join her firm and get all the leads you need or buy the leads from her.

We talk through how she gets all her leads through Google Ads and the USP that makes all the difference.

Connect with Jodie on Linkedin: https://www.linkedin.com/in/jodiestevenson/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Jodie Stevenson CertCII MP; A Mortgage Broker With Too Many Leads Alex Curtis 00:51:01 Jodie like all other broker bought leads but was curious about how they did it. So, she taught herself and now has too many leads. You can join her firm and get all the leads you need or buy the leads from her. We talk through how she gets all her leads through Google Ads and the USP that makes all the difference. Jodie like all other broker bought leads but was curious about how they did it. So, she taught herself and now has too many leads. You can join her firm and get all the leads you need or buy the leads from her. We talk through how she gets all her leads through Google Ads and the USP that makes all the difference. mortgage sales, mortgage leads, mortgage marketing, financial services, google leads, mortgage broker, mortgage advisor false full 6 e1b477c7-f00b-4b38-9665-1670f864fb94 Using Social Media In Financial Services With Louise Brogan Louise Brogan teaches people how to use social media to generate more business. We discuss Facebook, Instagram, Insta Stories and she evens comes up with a great strategy for mortgage brokers off the top of her head.

Louise's website: https://socialbeeni.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 22 Jan 2019 12:05:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Louise Brogan teaches people how to use social media to generate more business. We discuss Facebook, Instagram, Insta Stories and she evens comes up with a great strategy for mortgage brokers off the top of her head.

Louise's website: https://socialbeeni.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Using Social Media In Financial Services With Louise Brogan Alex Curtis 00:36:30 Louise Brogan teaches people how to use social media to generate more business. We discuss Facebook, Instagram, Insta Stories and she evens comes up with a great strategy for mortgage brokers off the top of her head. Louise Brogan teaches people how to use social media to generate more business. We discuss Facebook, Instagram, Insta Stories and she evens comes up with a great strategy for mortgage brokers off the top of her head. facebook for financial services, louise brogan, social bee, social media for financial services, instagram for financial services false full 5 d2dfde73-489f-4334-b5e6-1d3cfa533443 Building Your Brand Story In Financial Services With Lucy Eckley Ex-financial services corporate turned entrepreneur Lucy Eckley helps businesses build and tell their brand story. Lucy has a 7-step framework that she talks us through and helps us write the hardest page on our website; the about us page.

Lucy's website: https://buildyourbrandstory.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 22 Jan 2019 12:04:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Ex-financial services corporate turned entrepreneur Lucy Eckley helps businesses build and tell their brand story. Lucy has a 7-step framework that she talks us through and helps us write the hardest page on our website; the about us page.

Lucy's website: https://buildyourbrandstory.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Building Your Brand Story In Financial Services With Lucy Eckley Alex Curtis 00:46:25 Ex-financial services corporate turned entrepreneur Lucy Eckley helps businesses build and tell their brand story. Lucy has a 7-step framework that she talks us through and helps us write the hardest page on our website; the about us page. Ex-financial services corporate turned entrepreneur Lucy Eckley helps businesses build and tell their brand story. Lucy has a 7-step framework that she talks us through and helps us write the hardest page on our website; the about us page. lucy eckley, communications strategy, brand development, financial services brand strategy, brand story false full 4 ae943c78-0e70-4429-8bf5-6359bbc4e8db Networking & Building Relationships Offline In Financial Services With John Sinclair John Sinclair from Loman Miller joined Alex for a live interview on some of the strategies we can use offline when networking and building relationships. John is a long-standing member of the BNI and gives an insight into the techniques he's adapted to generate more business.

John's website: http://www.lomanmiller.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 22 Jan 2019 12:03:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ John Sinclair from Loman Miller joined Alex for a live interview on some of the strategies we can use offline when networking and building relationships. John is a long-standing member of the BNI and gives an insight into the techniques he's adapted to generate more business.

John's website: http://www.lomanmiller.com/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Networking & Building Relationships Offline In Financial Services With John Sinclair Alex Curtis 00:35:31 John Sinclair from Loman Miller joined Alex for a live interview on some of the strategies we can use offline when networking and building relationships. John is a long-standing member of the BNI and gives an insight into the techniques he's adapted to generate more business. John Sinclair from Loman Miller joined Alex for a live interview on some of the strategies we can use offline when networking and building relationships. John is a long-standing member of the BNI and gives an insight into the techniques he's adapted to generate more business. bni, financial services networking, bni netowrking, loman miller, john sinclair false full 3 31f445fa-cc11-4d12-9575-27cf380600b3 Creating Better Ads For Financial Services Talking Ads is a live show where my team and special guests discuss the adverts we have seen recently and whether we love or hate them.

I've selected some of the more interesting topics and concepts that should give you a great insight in to how to make your ads more effective.

You'll need to join a Facebook Group to watch Talking Ads Live - https://www.facebook.com/groups/1612904965454759/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 22 Jan 2019 12:02:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Talking Ads is a live show where my team and special guests discuss the adverts we have seen recently and whether we love or hate them.

I've selected some of the more interesting topics and concepts that should give you a great insight in to how to make your ads more effective.

You'll need to join a Facebook Group to watch Talking Ads Live - https://www.facebook.com/groups/1612904965454759/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Creating Better Ads For Financial Services Alex Curtis 00:25:18 Talking Ads is a live show where The Lead Engine team and special guests discuss what adverts we've that recently and whether we love or hate them. I've selected some of the more interesting topics and concepts that should give you a great insight in to how to make your ads more effective. Talking Ads is a live show where The Lead Engine team and special guests discuss what adverts we've that recently and whether we love or hate them. I've selected some of the more interesting topics and concepts that should give you a great insight in to how to make your ads more effective. financial services advertising, facebook mortgage ads, talking ads, instagram ads, facebook ads, advertising for financial services false full 2 88d942e5-069d-4ef4-ba6a-12bba9820bf8 Pete Matthew; A Financial Planner That Doesn't Need To Advertise Pete Matthew the host of the meaningful money podcast is booked up for three months in advance and does not need to market his business or advertise.

Pete's built a whole lot of trust through content marketing so I quiz him on all the elements and discuss how anyone can do this.

https://meaningfulmoney.tv/

Pete's Book: https://meaningfulmoney.tv/book/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Tue, 22 Jan 2019 12:00:00 +0000 alex@theleadengine.co.uk (Alex Curtis) https://theleadengine.co.uk/ Pete Matthew the host of the meaningful money podcast is booked up for three months in advance and does not need to market his business or advertise.

Pete's built a whole lot of trust through content marketing so I quiz him on all the elements and discuss how anyone can do this.

https://meaningfulmoney.tv/

Pete's Book: https://meaningfulmoney.tv/book/

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

]]> Pete Matthew; A Financial Planner That Doesn't Need To Advertise Alex Curtis 00:39:03 Pete Matthew the host of the meaningful money podcast is booked up for three months in advance and does not need to market his business or advertise. Pete's built a whole lot of trust through content marketing so I quiz him on all the elements and discuss how anyone can do this. Pete Matthew the host of the meaningful money podcast is booked up for three months in advance and does not need to market his business or advertise. Pete's built a whole lot of trust through content marketing so I quiz him on all the elements and discuss how anyone can do this. financial planner leads, financial planner marketing, pete matthew, meaningful money false full 1