DEEP DIVE INTO BUSINESSES

Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Thu, 14 Jul 2022 20:00:00 +0000

Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business.

TImestamps:

00:50 Molekule’s Backstory
2:16 How To Sell High-Ticketed Products Like Molekule
4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.
5:40 ViralSweep App For Creating Giveaways & Sweepstakes
6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility
8:49 Why Influencers Are Better Than Paid Media As A Startup Brand
9:50 UGC is performing better than anything else
10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It
12:52 Creating Educational Content Around The Brands Main Product

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT SEAN AZARI:

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Wed, 6 Jul 2022 14:00:00 +0000

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.

Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale.

Timestamps:

00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign
4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.
6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story
8:50 Identify Your Proof of Concept3
9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World
10:05 Other eCommerce Brands That We Seen Implement Personalization Features
11:31 The Power of Word Of Mouth Marketing

ABOUT MATT SKOPAK:

ABOUT SEAN AZARI:

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

Viral Methods That Built Dr Squatch’s $100 Million Dollar Brand

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Fri, 24 Jun 2022 14:00:00 +0000

In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand.

Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale.

Timestamps:

4:10 Use Quizzes To Personalize Customer Purchases
6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.
7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost
9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up
11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website
13:23 Setup Your TIkTok Commerce Account
14:44 Dr Squatch Creates Limited Product Drops To Hype Up Exclusivity

ABOUT MATT SKOPAK:

ABOUT SEAN AZARI:

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Wed, 11 May 2022 14:00:00 +0000

In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)

Timestamps:

00:38 Blissy’s Brand
2:15 Finding An Uncompetitive Market
4:00 Using Publications To Create Credibility Around Your Brand
5:50 How To Get Free PR
9:08 How Blissy Added A New Product Line To Increase Their Bottom Line
11:25 A Deceptive Tactic Done By Blissy That Works - Create Your Own PR
13:40 When A Platform Launches A New Feature, Take Advantage
15:14 Schedule Your Instagram Live In Advance & Incentive Your Followers in Joining

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

How This Supplement Brand Blew Up Online With 1 Product: Seed’s Marketing Insights

sean@breakthrough.social (Sean Azari, Matt Skopak) — Wed, 13 Apr 2022 18:30:31 +0000

In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market.

Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)

Timestamps:

2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.
4:50 How to Get People To Buy Your Subscription Program
7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.
9:59 Create an accountable influencer program that educates.
14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.
15:33 Showing Proof of How Your Product Works Is Essential

Black Rifle Coffee’s Success: 6 Marketing Strategies Revealed

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Tue, 8 Mar 2022 15:00:00 +0000

Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature. They were able to use their voice through memes and create hilarious campaigns which resonated with a specific audience and helped them disrupt within a competitive market.

Timestamps:

00:57 Background on Black Rifle Coffee Company
4:02 Black Rifle Coffee’s Brand Voice Stays True To Their Brand — Why This Is Important When You’re Creating a Brand
11:10 Become The Source Of Entertainment. Black Rifle Coffee has different types of series hosted on their youtube channel. For example, one of their video series is called **Veterans React** where they are reacting to video games, films etc...
15:32 Create A Brand That Your Customers Will Emotionally Support
18:06 Know when yo use ChatBots. Adding a chatbot on your site helps boost customer service, generate more leads, and boost conversion rates. **A chatbot is a computer program that simulates human conversation**
25:26 Using Political Stance and/or relevancy to draw awareness.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Wed, 16 Feb 2022 21:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.

Timestamps:

00:46 Background on S’well & How it started
4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want”
6:06 Offer A Smooth Checkout Process
8:40 Customer’s Want Customization
10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization
13:45 The Power Of Journaling Your Progress
18:27 Hire For What You Believe You Will Need vs What You Currently Have

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

How DUDE Wipes Landed A Deal On Shark Tank Without Being Innovative

sean@breakthrough.social (Sean Azari, Matt Skopak) — Tue, 1 Feb 2022 18:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago. Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil. Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).

Timestamps:
00:45 Story behind DUDE Wipes
2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.
4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes.
6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes.
10:46 Create a fun reward program. Dude’s Reward program is called the DUDECOIN “The world’s first cryptocurrency you can earn with your butt”
14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc... They have ad placements wherever their audience has a strong presence
17:39 Create Hilarious Relatable Ads That Highlights The Product’s Value Proposition: A Winning Meme Strategy.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Discover Calm’s Billion Dollar Strategy: 7 Takeaways

sean@breakthrough.social (Sean Azari, Matt Skopak) — Sat, 22 Jan 2022 15:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to be about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

Timestamps:

1:17 The Story behind Calm App
5:36 Create a freemium model. CALM put out free sounds — stories on youtube
7:40 Offer multiple payments options
10:34 Use Hashtags As Your Research Tool Pre-Launch
12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness
15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)
18:05 Why A Strong Vision Is the Secret Ingredient of a Successful Business

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

NFT Ideas For Your eCommerce Business

sean@breakthrough.social (Sean Azari, Matt Skopak) — Sat, 8 Jan 2022 15:00:00 +0000

7+ Ideas on how eCommerce businesses & brands can start incorporating NFTs into their strategy — In episode 54, we discuss everything from crowdfunding to loyalty programs, accessibility, etc.

Time Stamps:
00:37 What is a NFT (Non-Fungible Token)?
2:46 NFTs = Share Of Your Project
12:30 Is NFT really about the art or the perks?
12:57 How Royalties work with NFTs
15:55 How the NFTs become valuable
17:22 Building Your Own NFT Community
17:52 How You Can Use NFTs For A Loyalty Program
20:40 Using NFTs To Give Access To Limited Product Drops
21:49 What is the Metaverse
30:24 Breaking down some of the lingo used in the NFT Market: Utility, Roadmap, Gas

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Top 6 eCommerce Marketing Tips Executed By Athletic Greens

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Wed, 15 Dec 2021 14:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.

Timestamps:

00:45 Quick background on Athletic Greens
2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those costs down or increase your ROI
3:40 Leverage the power of Audio Marketing. Athletic Greens sponsor dozens of Podcasters to talk about their product before or during their show.
5:12 Can you offer samples or cheaper alternatives for your customers to try your brand out?
8:10 Create A Touchpoint With The Customer To Help Build The Brand
9:20 Building a community on Discord
13:16 Implement a referral strategy with incentives.
16:55 Use UGC in Paid Campaigns
17:55 Create Partnerships To Sell Your Products
21:00 Strategies on building partnerships with other brands

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Fri, 19 Nov 2021 13:00:00 +0000

In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!

Timestamps:
00:50 Background on Liquid I.V.
3:40 Create a Multi-Step Sign Up Form To Collect Data
6:40 Educate Your Customer Base & Introduce The Problem
9:18 Brandon Found Ways To Growth Hack & Build Hype with Liquid I.V.
11:50 Focus On Your Unique Selling Proposition (USP) To Drive Sales
16:00 Buzz Feed Styled Videos as Reels Strategy

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success

sean@breakthrough.social (sean azari, matt skopak) — Thu, 11 Nov 2021 05:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

Timestamps:

4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.
6:50 Showcase what you're doing behind the scenes as you're building up your brand.
9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.
10:54 Include Add-On Products to increase Average Order Value.
15:33 Implement MMS into your SMS Strategy (Send Images when you're sending our SMS Campaigns).

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Scaling An eCommerce Business: IKONICK’s Growth Strategy

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Fri, 22 Oct 2021 16:16:58 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists' images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

Timestamps:

1:00 Brief Overview On Who Ikonick Is
3:43 Customize Your Email Sign Up Forms - Pop Ups To Increase Lead Capturing
5:15 Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups - Lead Capturing
6:29 Create A Series That Share Stories About Other Creators Your Brand Works With
7:53 Expand Your Footprint With Licensing Deals
10:49 Customize Web Experience
12:55 Start Thinking NFT's. How Ikonick Took Some Of Their Art & Made Them Into An NFT
15:12 Building A Community For Your NFT Project
16:53 Show Your Product In Real-Life Scenarios

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Make Your Brand Stand Out On Social Media: Poppi’s Growth Strategy

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Tue, 28 Sep 2021 20:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy.

Timestamps:
00:55 Poppi's Background
6:14 Get Aggressive On TikTok. Poppi averages ~2 posts per day on TikTok. Since Poppi is targeting millennials, TikTok is the perfect platform to get creative and branch out.
7:39 Build A Data Collection Strategy Focused on SMS.
10:19 Packaging For The Insta & Standing Out From Your Competitors
11:42 Leverage Amazon or other distribution channels for hard-to-ship products.
16:20 Cross-Promote With Other Brands & Do Giveaways
18:18 Start Advertising Outside of Facebook & Google.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

How Casely Made Over $23mil Selling Phone Cases Online: 6 Growth Hacks

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 8 Sep 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 47, we dissect Casely’s business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this company succeed so that you can implement a similar strategy to your business.

Timestamps:
00:58 Casely's background
4:04 Join groups or communities to ask for advice when building your business. Casely's CEO sought advice in an Entrepreneur subreddit group during his initial launch.
6:07 Facebook & Reddit Groups that are super helpful for Facebook & Social Media Advertising
7:44 Analyze your followers & engagement. We reveal one of Casely's growth hack strategies that works if you don't have a budget for advertising.
9:23 Focus on acquiring customers & maximizing your LTV.
12:51 Study brands that have a similar CPA
15:06 Be Creative in choosing your charity.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Mon, 23 Aug 2021 14:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. ***Sorry that it sounds like we did a podcast under water. The audio totally got f***ked here. But we wanted to publish this still since the content is still good & audio is still bearable.

In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—completely opposite of aspirational health and wellness brands. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death’s best tactics & principles that helped them succeed.

Timestamps:
4:15 Give boring products or services awesome branding. Liquid Death is basically just water, but their branding is phenomenal. They use images and copy that are very uncommon and make them stand out.
7:28 TikTok or Instagram Reel Styled Videos Are Working. Liquid Death creates videos on these platforms and repurposes it for ad delivery.
8:55 Focus On Sustainability & Differentiate Yourself.
11:00 Using Your Customers Negative Commentary To Your Advantage
12:48 Stir the pot by being controversial.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Mon, 16 Aug 2021 22:14:07 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.

Timestamps:
3:17 Segmenting your largest collections into new Instagram handles. Oh Polly has numerous Instagram handles. Their main IG Handle is @OHPolly but they also created @OHPollySwim which is now @NEENASWIM, @ohpollyhelp, @shoesbyohpolly & @boandtee.
7:10 Offer student discounts.
9:42 Retarget Your Customers Using FB Ads To Join Your Loyalty Program
12:00 Incentivize All Employees through profit sharing.
14:40 Utilize the power of influencers. These are the foundations in which Oh Polly, Pretty Little Thing, Fashion Nova, and more have built their social marketing strategies around
16:20 Stay relevant with new releases that are tied to changing seasons or major events.
17:59 Post multiple giveaways a day.

4 Great Examples of eCommerce Brands with Strong Cart Pages

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Tue, 10 Aug 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 44, we discuss 4 brands that we have liked thus far with strong cart pages & why we love them. Optimizing your cart page can dramatically increase your sales & we wanted to dedicate an episode on this topic.

Timestamp:

00:55 What's a Sliding Cart?
1:55 First Favorite eCommerce Cart Page we like is by Bite Toothpaste.
3:58 Matt tells us 2 Favorite Cart Pages in his second point which are Drunk Elephant & Amazon.
6:44 Third Favorite eCommerce Cart Page we like is by Frank Body.
9:45 Fourth Favorite eCommerce Cart Page we like is by Sugar & Kush. Matt discusses an ideal way to collect customer information & payment so that you don't lose the customer.
14:16 Cart Page Check-List

How Manscaped Built A Strong Brand Affinity: 7 Business Strategies

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Fri, 30 Jul 2021 14:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humor into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.

Timestamps:

[00:53] Manscaped Background & How It Started
[2:40] Exploring Other Ad Placements Outside The Digital World. Learn How Manscaped Diversified Their Ad Placements Outside Social Media
[5:40] Use Humor To Market Taboo or Traditionally Boring Products. In the early stages of Manscaped, they were using serious messaging to get their products out there & realized it wasn't hitting the consumer effectively.
[6:20] How Manscaped Hilarious Santa Video Changed Their Marketing Mindset
[8:13] Other brands that have used a humor approach to their marketing strategy
[9:36] Why A Digital Agency Can Be At Your Disadvantage
[13:49] Change Up Your Ad Copy That Speaks To Your Customer At The Present Moment. Manscaped speaks to their customer at the very present by understanding current situations that the customer may be facing during the relevant hot Summer season & how their product can help solve it.
[15:30] If you're going to raise money, then bring on sweetie pie investors.
[16:25] Selecting An Investor: Why It Isn't Just About The Money
[18:27] Who Is Your Audience & Where Are They Mostly Active?
[20:47] Increase Sales By Adding A Gift With Purchase.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Thu, 22 Jul 2021 20:30:00 +0000

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. The majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full-on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

Timestamps:

[00:45] - Brief Summary on how TRUFF got started
[2:30] - TRUFF Review & Sampling
[3:57] - Running Contests to Grow Your Engagement. Truff launched a challenging contest on TikTok that got users to create content using TRUFF. The winner would win up to $10,000.
[5:45] - Why TikTok is better for new brands or creators to branch out vs existing creators or brands with large followings that have better leverage on Instagram
[7:06] - Over-polished content can work against you.
[8:25] - Build & Leverage Direct Relationship with your customers. This is one of Truff's biggest advantages. Building a strong D2C brand vs going through retail first is how your brand can stand out today.
[9:04] - What Consumers Want from Brands In Today's Market
[11:16] - Create Real Reaction Videos
[12:51] - Leverage Amazon For Exposure & look at it as your retailer, not your competitor.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Fri, 16 Jul 2021 14:00:00 +0000

In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was. However, due to the product's ability to solve a problem (avoiding the awful taste of Apple Cider Vinegar) but still reaping the benefits w/ their product + their marketing they were able to dominate. Listen in to learn some great takeaways on how Goli dominated this industry.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Ghost Nutrition's Proven Success On Building Brand Equity: 7 Takeaways

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Wed, 30 Jun 2021 15:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 40, we dissect Ghost Nutrition’s business & marketing strategy – This Company Proved That You Can Introduce A Product Into A Heavily Saturated Market By Focusing On Building Brand Equity. It was started in 2016 by 2 Entrepreneurs, Ryan Hughes & Daniel Laurenco. & they are projected to generate 50 mil in sales by the end of 2021. Listen in to see what we learned about their marketing & business tactics.

Timestamps:
00:47 Who is Ghost Nutrition?
02:35 Why You Should Seek Out Licensing Deals? Ghost Nutrition licenses with multiple brands such as Sour Patch, Chips Ahoy, Nutter Butter, and many more which are brands that people are already familiar with & bring a nostalgic feeling to new customers by reintroducing brands they are familiar with.
4:40 Ghost Created A YouTube & IGTV Series called Building The Brand.
5:35 How You Can Hire An Affordable Video Editor & Creating A Show Without Breaking The Bank
7:00 Be transparent. Ghost is transparent about all its ingredients.
9:30 How Ghost Successfully Builds Hype For Their New Products
10:34 Use Powerful Branding Techniques To Stand Out.
14:28 The Benefits Of Having An App For Your Business

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

How To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite Toothpaste

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 23 Jun 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite’s marketing strategies that you can take away for your business.

Timestamps:

1:00 How Bite Toothpaste was created
2:59 Build A Product Catalog Around Your Valued Proposition.
4:32 Create a strong cart upsell strategy. When you select a product on Bite, the product shows up in a sliding cart with different types of upsells that would go along with the product (With amazing visuals)
6:44 Why Brands Are Creating Products That Are Eco-Friendly & Should You?
9:32 Making Your Content Viral
12:20 Market your mission statement, not just your product.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

How SmartSweets Became a $400 Million Dollar Business in 4 Years

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Thu, 20 May 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impressive and something we can all learn from as we dive deeper into her business within this episode.

Timestamps:

00:50 Who is SmartSweets
2:50 Go all in on giveaways. SmartSweets hosts different types of giveaways on Instagram at least 4-5x a month. One of their giveaways
5:20 Allow your customers to create their own bundles.
7:50 Your best insight is from your customers
8:00 Incorporate Large Text Overlays in Your FB Ads
9:02 Understand the best packaging and pricing to have success in retail.
12:28 Don't confuse your product to your advantage. A lot of SweetSmarts customer's buy because they support the founder, Tara Bosch
15:57 Recreate products that people are familiar with.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

How FEAT Clothing is Positioning Itself In Becoming The Next Lululemon

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Fri, 14 May 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015, FEAT started out as a custom sock company where the 2 founders, Taylor Offer & Parker Burr, would sell customized socks to college students. Now they are more focused on selling their hoodies & are claiming to become the next Lululemon. Their marketing efforts have helped them reach 10 mil in sales in 2020 & in this episode, we dissect some of their growth & marketing tactics.

Timestamps:

2:51 Up your value proposition to sell higher value items
7:10 Separate unisex products based on Gender to increase conversions
9:40 Become strategic with your partnership. FEAT founders partnered up with Logan Paul awhile back which gave their brand a lot of traction.
15:07 Increase Abandoned Cart Revenue By Testing Other Services With Higher Open Rates
17:50 FEAT Strategy on moving away from selling customize socks…is it a good move to digress away from the product that created your brand in the first place?

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

6 Successful D2C Growth Tactics Executed By MADE.COM

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Wed, 21 Apr 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their customers with affordable high-quality furniture by cutting out the middlemen. These are some of the most important characteristics we notice with every company. In this episode, we dive into some of the marketing strategies that help them stay relevant and innovative with today’s market.

Timestamps:

[00:55] Who is MADE.COM?
[2:30] Create a distinctive look such that your customers know when they encounter your brand. This can be done with photos, videos, audio etc.. Made.com created this look through their photos.
[4:23] Make Your Customer's Part Of Your Media Campaign.
[7:31] Leverage Instagram Guides. Made.com repurposes their blog content on their website and started created guides out of them which resides only on Instagram.
[9:40] Reward Your Employees.
[12:32] Design branded creatives on Pinterest.
[13:58] Start thinking VR. Made.com created an augmented reality of staged rooms that showcases different styles using their product.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Increase Revenue For Your Clothing Business: 6 Strategies Learned From Primary

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Wed, 14 Apr 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has taken an approach to take gender out of clothes shopping. The company was founded by 2 moms who met while working at Diapers.com & saw a need within this industry. Within 3 years, they generated over 30mil in revenue.

In this episode, you’ll learn 6 takeaways that can help you grow your apparel business by implementing similar strategies that were executed by Primary.

Timestamps:
1:00 How Primary Succeeded In The Apparel Market (High-Level Thesis)
3:00 Stick to D2C first before moving to Retail. Matt compares today's brands like Warby Parker, Casper, etc... to build a customer base first then opening up a retail location that provides more of an experience rather than just a storefront.
5:54 Create 12-15 Second Fast-Paced Ads.
7:18 Don't try to digress from your brands mission unless you really need to. Primary stuck with their objective which was staying inclusive and staying away from bows, glitter, and graphics
10:07 Optimize Your eCommerce Site Search by making search instant & automatic.
11:22 How You Can Tag Customers Based On Specific Landing Pages or Sources They Came From Which Can Help Personalize The User's Search Bar.
12:52 Raise Your Average Order Value with Gift Wrapping
15:02 Designing Creatives for Pinterest Based On Common Search Terms & Redirecting Back To Primary's Website

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Why You Should Consider eCommerce Subscription Models: The Farmer’s Dog

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Wed, 7 Apr 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 34, we dissect The Farmer’s Dog business & marketing strategy – Farmer’s Dog was founded in 2014 & its businesses consist of delivering fresh, human-grade food on a subscription-based service. In just 5 years, the business has raised over 100 million dollars & has successfully dominated the subscription-based model. In this episode, we discuss why subscription-based services are the future of eCommerce, why your business needs to consider it, and how to market it successfully.

Timestamps:

1:00 Who is Farmer's Dog?
2:13 Simplify Your Campaign Structure
4:09 Pay attention to your Cohort Retention
6:17 Create A Free Tool
8:46 Give Options and Flexibility For Your Customer Deliveries and Product Options For Your Subscription
11:43 Fast-Paced Ads With Text Overlays That Gets Right To The Point
12:58 Add-Ons and Bundles Are The Key To Your Success

https://www.dropbox.com/s/86wmky4k39jpfhb/EP%2031.jpg?dl=0

What You Can Learn About Away's Marketing & Business Strategy: 6 Disrupting Tactics

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Sat, 20 Mar 2021 13:30:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.

Timestamps:
1:00 Background on Away Luggage
5:05 Create a standalone blog. Away created a standalone blog that centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. This idea eventually evolved into Here, which is not only their blog, but also their quarterly print magazine
7:02 What to look for when you're thinkign about your next product / idea. Away noticed that the luggage industry has been stale & being sold the same way as it has been for decades. There wasn't a D2C brand that solved all of a traveler's need.
9:58 Personalization is key!
11:52 Reverse engineer how your customer thinks.
14:37 Use Instagram Stories to narrate a story around your product.
18:07 Identify overlap in your supply chain

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

7 DTC Marketing Strategies To Breakthrough The Beauty Industry

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Fri, 26 Feb 2021 15:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 31, we dissect Sol De Janeiro’s business & marketing strategy – In Just 4 Years This Brand Blew Its Ass Up In The Beauty Industry By Focusing on Building A Sexy Product Around Butt, Feet, and Body Hair. In 2019, it raised 14.5 million dollars & its one of Sephora's best sellers. Learn how you can master some of their marketing & business strategies into your business.

Timestamps:

00:50 Background on Sol De Janeiro & Why The Brand Was Created
2:40 Ask yourself why. Sol De Janeiro wanted to create a skincare line that focused on the 3 pillars that majority of luxury skincare brands don't focus on because it isn't sexy.
5:30 Leverage tools like SEM Rush to research your competitors and identify what your customers are talking about. This can help you write up content across what people are searching for..
6:02 Implement a layered lead capture strategy
8:26 Stay focused on growing your customer base, not your product line. SDJ really focused on their main products before expanding into new product lines.
12:15 Setup Your Instagram & Facebook Commerce Account To Expedite Your Customer's Checkout. SDJ setup their pages such that you don't have to force the customer to leave their app. The customer can instantly purchase from Instagram & Facebook. These apps are basically becoming Amazon. People love buying from Amazon since it's fast & if you're an existing Amazon customer your payment info is already saved. So all it takes is 1 click to purchase an item.
14:29 Be able to pivot & launch products rapidly.
16:10 How Sol De Janiero pivoted during the pandemic (COVID19) & partnered up with non-competitors with similiar audiences to reach new users.
18:42 RETAIN CUSTOMERS WITH SHIPMENT MARKETING. Sol De Janiero turns their shipping experience into a branded one. Sol De Janeiro is delighting customers, driving revenue, converting traffic back to site, and keeping customers engaged with branded content while they wait for their package.
23:10 Use your surroundings as your content creation studio — SDJ's photographer uses his bathroom as his photo studio & has his girlfriend assist with modeling with some of their products.. During these shoots, the art director uses Zoom to provide direction

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

Building A KILLER Sales Funnel To Sell Any Product or Service

sean@breakthrough.social (DESI SARAN, SEAN AZARI, MATT SKOPAK) — Fri, 26 Feb 2021 00:33:11 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin.

Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging around 100k per location & he generated 4.2 million dollars revenue in 2019.

Desi Saran has experience selling Franchises (which we compare to a majority of highly ticketed goods that could range from $5,000+ in addition to how he separates his sales strategy to generate revenue for his everyday consumer (low-priced everyday goods).

Timestamps:

00:56 Desi Saran's Background & His Experience Building A Sales Funnel for Highly Ticketed Items As Well As Low Priced Everyday Goods
2:29 Building A Sales Funnel for Highly Ticketed Items. Desi Saran talks about his funnel for selling Franchise Stores that cost an average of $120,000
4:30 Understanding Your Demographic When Creating Landing Pages & Ad Creatives
4:50 Facebook Lead Forms Perform Better since the form stays in 1 platform —- No Friction.
5:15 What Type Of Creative Did You Use To Generate Leads For Your Franchise Stores. In this video, we are using Franchise Stores as an example of Highly Ticketed items.
5:50 Why did a video creative perform well to help generate cold leads
6:30 Desi believes that the salesperson should also be the brand's biggest ambassador. In his case, his VP of Franchise Sales was also a Franchise Owner of his by-end product (Sweetberry Bowls)
7:40 What other sources can you use to get highly qualified leads?
8:00 Generating Facebook Leads vs Buying Leads
8:58 Where to buy leads or how to check if your leads are legit?
9:25 Best Practices On How To Leverages Purchased Leads
9:45 Leveraging a CRM like Salesforce, Pipedrive, Hubspot, etc. & What To Use it For
10:25 What Happens To A Cold Lead Once It Enters A CRM — Desi Saran's Flow using Pipedrive
11:20 What Should Your Top Funnel Look Like?
15:13 Recommended Tools To Build A Sales Funnel
18:05 When Should You Add A Real Sales Person...or should it be automated?

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Spanx BILLION-DOLLAR Marketing Blueprint To Success

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Fri, 5 Feb 2021 19:39:51 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 30, we dissect SPANX's business & marketing strategy – Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women's lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became the world’s youngest female self-made billionaire. We dove into some of Sara's marketing practices so that you can apply them to your DTC brand

Timestamps:
1:33 Quick story behind SPANX & how it originated
3:00 Create a memorable name: How Spanx chose its name & why
5:52 Does your product solve a problem?
9:44 Execute a cross-promotional strategy. Learn how Sara Blakely leverages her personal brand to promote Spanx
11:14 Become your brands biggest ambassador
14:14 Execute Unconventional Strategies. Sara landed a meeting with a buyer from Neiman Marcus simply by just giving them a call. People were asking her how she was able to land a mtg so fast. Most people go to trade shows and follow the standard method in order to get things executed. Being conventional is similar to not taking risks.
15:06 How New Brands Create A Fake Hype Around Their Products To Generate New Sales
18:00 Incorporate eye-catching creatives into your ads. Spanx Highlights Their Product Key Features In Quick Ad Creatives

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

6 Successful Branding Techniques Executed By Drunk Elephant Skincare

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Thu, 21 Jan 2021 15:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 29, we dissect Drunk Elephant’s business & marketing strategy – Launched in 2013 by Tiffany Masterson disrupted an overly competitive skincare market through her clever branding & marketing tactics. We discuss everything from packaging design, creating multi-step guides, using hashtags properly and much more to help you understand how this brand grew tremendously such that they sold to Shiesido in 2019 for $845 million.

Timestamps:

00:40 Intro to Drunk Elephant
3:15 Create a multi-step plan to help sell product combos. Drunk Elephant creates routine guides that help the customer with their skincare regime by providing different product types for solving the same problem but are more impactful when combined together based on their instructions.
5:29 Using vibrant colors when packaging your products & other brand assets.
7:15 Focus on your competitive advantage
10:45 Leverage The Power of Hashtags. Customers post their experience using Drunk Elephant products & use #BareWithUs hashtag so that Drunk Elephant sees that these users are posting about their product. Drunk Elephant takes some of these features and posts them on their page.
12:59 Keep it simple stupid (KISS). Drunk Elephant uses lingo that makes their skincare products fun and easy to use.
18:39 Use fun animated videos to educate your consumer. Drunk Elephant use animated characters and storyline to create short videos that help the consumer understand how the product is used. In this excerpt, we share how you can outsource this help at an affordable rate to help you go this route.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

How Venus Et Fleur Used Personalization & The Power of Instagram To Build A Multi-Million Dollar Business

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 30 Dec 2020 14:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading provider in eternity roses (Roses that can last for over a year) was founded in 2015 by Seema Bansal & Sunny Chadha. Through their successful marketing & branding, they made their flowers the Louie Vuitton of roses. People from all over the world place Venus Et Fleur on their dining table, office space, etc… similar to individuals wearings Louie Vuitton shoes as a symbol of brand. We wanted to grasp some of their successful marketing strategies so that you can take away some of these and start implementing them into your business

Timestamps:
3:15 Capture Your Audience's Birthday & Other Personalization Categories To Help You Serve Better Creatives. In this part, we discuss how Venus Et Fleur uses Customer' data to design creatives for Birthdays, Anniversaries or any other special occasions.
5:00 Create a gift section on your site to boost sales during special events or holidays
7:21 Highlight your press release mentions in some of your creatives (especially across a cold or warm audience [which is someone that has visited or engaged with your brand but hasn't purchased]
9:11 Separate responsibilities between your partners in your business.
13:19 Harness the power of celebrities / influencers. In this segment, we discuss how Venus Et Fleur sent customized flower arrangements to key celebrities like Cardi B, DJ Khaled, Paris Hilton, and many others. The customization included something that resonated/related to the individual
16:45 Create Limited Time Offers For Holidays With Multiple Products

ABOUT MATT SKOPAK:

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Using Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth Takeaways

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 23 Dec 2020 19:12:43 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 26, we dissect Luxy Hair's business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business annually.

Timestamps:
00:51 Who is Luxy Hair?
3:14 Creating How To's & Tutorial Videos To Help Draw New Customers. Luxy Hair pushes out consistent tutorials and videos on YouTube that help drives sales.
6:55 Luxy Hair executes social media takeovers with influencers to build brand awareness and deliver more user-generated content for their page.
10:28 Why You Should Be AB Testing Your Web Banners
14:10 Get witty with your loyalty program.
18:23 Rank your content by tagging highly searched keywords — You can leverage tools like ahrefs or Buzzsumo to identify keywords that relate to your business.
21:00 Execute the ICBL Strategy - Identify, Create, Build, Launch. Luxy Hair built out their audience by creating content first while they were building their go-to product line.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Death Wish Coffee eCommerce Growth Secrets

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 16 Dec 2020 14:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 25, we dissect into Death Wish Coffee Co. business & marketing strategy – Death Wish Coffee has claimed that they make the world’s strongest coffee & backup their claim by showing how it’s made and where it’s sourced from. The company originally started out as a coffee shop in New York by founder Mike Brown back in 2012. In 2019, the company reported to generate over 12 million dollars in revenue.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

6 Best Strategies To Increase Holiday Sales

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Tue, 1 Dec 2020 13:00:00 +0000

In episode 28, we discuss some of the best strategies we seen implemented for eCommerce Holiday Sales. A lot of these strategies were studied during Black Friday & Cyber Monday 2020, but this is something that can be implemented across all holidays to maximize sales.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Growth Strategies For Highly Regulated Industries Like CBD | RECESS Branding Strategy

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 25 Nov 2020 15:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 24, we dissect into Recess’s business & marketing strategy – Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. CBD is still a highly regulated industry & it’s not the easiest to market since there are a lot of limitations especially with Facebook & other platforms. In 2019, Recess had about 4,000 accounts nationwide and executed a strong DTC strategy with a brand-marketing first approach. In this episode, you will learn how to market yourself in a highly regulated industry by diving into Recess’s strategy.

Timestamps:
@1:15 Who is Recess?
@3:07 Using paid media in a highly regulated market
@6:27 Using Futuristic minimal web design and branding
@8:52 Leverage Collaborations To Attract Millennials
@11:58 Use millennial incentives to increase brand awareness. In this segment, we discuss how Recess paid millennials via Venmo for referring new customers.
@13:28 Create content that helps create data.
@16:13 Focus on marketing the experience, not just the ingredient/product itself. Recess took a similar approach to Redbull in the fact that they don't discuss the ingredient, but the feeling.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Turning Your Passion Into a 9 Figure Biz: Bulletproof Growth Strategies

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Fri, 13 Nov 2020 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since then it has grown into an integrated lifestyle nutrition brand selling supplements, protein powders and bars, and "clean" coffee products featuring MCT oil at thousands of retailer locations. As of Sept 2020, Bulletproof raised 13m in capital.

Timestamps:
3:35 Bulletproof created the term bio-hacking which is a common term used today
4:46 Create multiple sign-up forms to collect data where the form is designed based on the specific landing page
8:22 Create Content That Educate Your Customer via Blogs, How-To Articles, Infographics, etc...
12:33 How Bulletproof Converts Their Instagram Followers into Email Subscribers.
15:15 Who should your first hire be?
21:22 What's a cross-promoting strategy & how can you create one?
24:30 Don't "Fake It Until You Make It"
26:02 Bridge the gap between passion & market growth

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Tue, 10 Nov 2020 19:51:55 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies that you can start implementing into your business.

Timestamps:
2:26 Use Amazon or Other Channels To Gain Brand Recognition. UNTUCKit sells only a selective amount of shirts on Amazon for brand recognition.
4:48 Amazon listing strategy so that you can increase your margins & avoid customer's from finding a lower price for the same product.
6:19 Don't waste money on cities that don't really need your product
8:25 Should You Go Into Retail? UNTUCKit launched a retail store since "try-on's" is a necessity when it comes to dress shirts.
12:21 How Can Your Brand Be Different From The Competition? Create A New Category That Solves A Problem
15:22 Don't Spam Your Customer's. Always remember, give value first then ask.
20:24 How To Turn Your Reviews Into Content

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Using Psychological Pricing & Pricing Tactics To Drive More Sales

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 7 Oct 2020 13:00:00 +0000

In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales.

Timestamps:
1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last.
3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products.
5:00 Make use of holiday sales & limited time offers
6:50 What is Loss Aversion?
7:44 Plan out a sales schedule for your whole year
10:02 Use Anchor Pricing to showcase what your discount is on each item.
11:30 How Shopify compares the MSRP vs the sale price.
12:18 Increase Conversions By Showing The Customer The Total $$ Saved In Their Cart During A Sale
14:45 The Power of 9's. $19.99 / $99.99
17:05 Color Psychology in pricing. The purpose behind seeing usually red tags when businesses are promoting a sale.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Rebranding “Uncomfortable” Products using HIMS Growth Strategies

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Thu, 1 Oct 2020 16:39:43 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 20, we dissect into HIMS business & marketing strategy – The company launched in 2017 by Andrew Dudum as a men’s wellness brand that provides inexpensive, discreet and well-marketed OTC and prescription medications for traditionally “embarrassing ” conditions such as hair loss and getting boners (aka Erectile Dysfunction). At launch, they sold over $1mil in revenue and currently the business is valued over a billion dollars. Matt & I dive into some of their monstrous marketing & business tactics that helped them grow.

HIMS Website:
https://www.forhims.com/

Timestamps:
02:33 - Look for changes in regulations or environment to create a new opportunity. When HIMS started their company, there was a change in telehealth laws which prompted HIMS to create a product that can be purchased through the internet.
05:50 - THE LAW OF NEW CATEGORY. HIMs created a product that already existed and remarketed it across a new audience — the Millennials.
07:15 - Use a Subscription Model to double or triple your valuation
11:11 - Use Models or Actresses that relate to your brand's audience
13:25 - TRADITIONAL MARKETING ISN'T DEAD.
17:14 - Leverage Facebook Brand manager to find content creators. HIM's creates project briefs using Facebook Brand Manager to seek other content creators which ultimately become user's that review your product. You can leverage this platform to promote your product being used by other users.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

How To Grow Your eCommerce Brand with minimum funds: Frank Body's Growth Tactics

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 23 Sep 2020 13:00:28 +0000

In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.

Timestamps:
00:47 - Introduction to FrankBody
3:37 - If you're penetrating a hyper-competitive marketing then try to be known for one thing.
8:20 Nobody can relate to corporate jargon. So leave that shi* at home
11:16 Should you use PR to increase brand awareness?
16:02 Increase Your Average Order Value By Offering Free Shipping
19:30 - Be Strategic When Raising Money
24:32 - When you see a platform launch a new feature, go all in! FrankBody has 4x the amount of views on their Instagram Reels vs their IGTV. That's because Reels was just launched a few weeks ago & Instagram wants people to see this feature being used a lot more
26:30 - Micro vs Macro Influencers. Which one is better for your brand?

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

6 Best Growth Hacking Strategies You Can Learn From AllBirds

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Tue, 22 Sep 2020 21:03:38 +0000

In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth.

Timestamps:

00:45 Introduction To AllBirds
1:58 Why your business strategy should focus more on D2C vs Retail
5:55 Add Your Unique Selling Points (USPs) in Your Ad Copy. AllBirds adds their USPs like "Sustainable, natural materials" "Free Shipping & Returns" etc..
8:10 How AllBirds Created A New Category in Shoes That Helped Them Disrupt Their Industry.
9:25 Consider Launching 1 Product Rather Than Multiple Skus. Allbirds initially launched their brand with just 1 sneaker & dominated in that specific category "A Sneaker Made With Wool"
12:56 Add Product Videos Onto Your Product Page To Increase Conversions.
15:13 AllBirds Multiple Instagram Account Strategy — Should you create multiple Instagram Accounts?
18:25 Increase sales by adding a quick add to cart functionality for your consumers.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

How Ruggable Became A Content Marketing Machine

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 9 Sep 2020 16:21:21 +0000

In Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omni-channel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of their marketing strategy.

Timestamps:

1:00 - Ruggable's background
3:33 - How Ruggable's Pinterest Strategy looks like and how you can replicate it for your business
6:45 - Repurposing Content Strategically
8:08 - Align your products with professionals within your industry.
10:04 - Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives
11:42 - When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy
13:48 - Leverage Facebook Brand Manager When Working With Content Creators and Influencers
17:04 - Have A Strong Email Marketing Flow

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

What You Can Learn About Whoop’s Marketing Strategy

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Thu, 27 Aug 2020 12:20:15 +0000

In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages.

Timestamps:

3:00 Subscription Model vs Full Upfront Payment. Whoop changed their model such that they were able to make the watch more accessible (due to cost) & have a continuous revenue stream.
7:48 Whoop's Podcast Strategy - How You Can Take Away Their Concept & Implement It Into Your Business
10:57 Offer Multiple Pricing Tiers — Tiered pricing is when you give your customers separate options for purchasing your product or service. For each separate “package,” more value is added and the price increases
15:08 Use Your Customer's Voice (e.g. their reviews) on your creatives or captions across some of your ad sets.
15:22 Spying on your competitor's Facebook ads.
18:32 Leverage Customer surveys After Purchasing
22:50 Don’t go nuts with the Facebook ad spend initially

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

A Billion Dollar Cult Brand: Yeti Branding Strategies

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Thu, 20 Aug 2020 23:54:00 +0000

In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let's dive into how these guys built the ultimate cult brand across many outdoor enthusiasts.

Timestamps:

02:56 - Start With An Outstanding Product that solves a problem
04:52 - Leverage The Right Partnership And Brand Ambassadors. Yeti has 120 brand ambassadors that tell their story through different video series's
07:02 - Align Your Brand Persona to Match Your Customer Based
08:46 - Build a Lifestyle Content Strategy
10:50 - Strategically Leverage Old school Marketing Tactics
15:33 - Realness Goes a Long Way: We Are Living in the Age of Authenticity

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

6 Startup Growth Strategies For Super Coffee

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 12 Aug 2020 15:50:55 +0000

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Lets dive into some of their tactics that helped them grow to where they are today

Timestamps:
01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all-in on it.
04:08 - Have a Strong Mission And Story
06:41 - Implement A Push Notification Strategy
09:36 - Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.
12:20 - Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors, and so forth.
14:52 - Find Strategic Investors

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Behind Warby Parker’s Success: 6 Branding Strategies

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Tue, 4 Aug 2020 19:35:24 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.

Timestamps:

2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
5:28 - Use customer service as a marketing tool
8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
10:58 - Create partnerships with companies, charities and local events
12:49 - Encourage Your Customer’s To Share On Social Media.
14:09 - Create fun, silly, relatable events to gain traffic and brand awareness

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

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How MIRROR Positioned Itself To Get Acquired For $500 million

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Sun, 2 Aug 2020 22:21:31 +0000

In Episode 12, we dissect into Mirror's business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let's discuss how Brynn Putnam positioned her company to get acquired within 2 years.

Timestamps:

1:20 – The 40% Rule. “Don’t try to be perfect.”

3:39 - Strategic Partnerships

5:00 - Companies Like To Invest In A Brand Before Acquire Them

6:42 –Should You Hire Contractors or Full Time Employees?

8:30 – You Need A Strong Vision That Everyone In Your Company Supports Your Vision

12:27 - Immerse Yourself in Customer Service. All Mirror employees are required to do at least 2 months of customer service for new insight & different perspectives from their employees.

15:27 - Position Yourself as Gender Neutral

17:04 - Incorporate Different Revenue Streams

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

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How MVMT Became The Fastest Growing Watch Brand: 6 Growth Hacks

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 15 Jul 2020 12:15:01 +0000

In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs.

Timestamps:

2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs
4:30 – MVMT Using High Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves
5:58 - Leveraging Influencer’s Creatives For Your Own Catalogue
7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.
10:10 – Building A Strong Tribe Will Lead To More Sales
12:30 – Why You Should Create A Best Sellers Section On Your Website
14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy
16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

HOW TO RAISE MONEY FOR YOUR E-COMMERCE BUSINESS

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Sun, 12 Jul 2020 13:30:20 +0000

In Episode 10, we discuss multiple ways on how you can raise money for your eCommerce business. Matthew Skopak will be sharing his expertise on this topic since he’s been well-versed & experienced on this topic. I’ll just be asking the questions ;).

Timestamps:

1:56 - Types of Ways To Get Funding For Your eCommerce Business
2:28 - Recommend Bootstrapping Before Anything Else (at least initially)
3:31 - Friends & Family.
5:56 - How Do Come Up With a Final Agreement & What Do You Put in it?
7:00 - Angel Investors
7:49 - How Do You Find Angel Investors?
10:56 - Crowd Funding
14:00 - Venture Capitalist
14:58 - When Should You Approach a VC?
15:58 - SBA Loans – Why It’s A Great Option During Our Current Environment
17:28 – Breakdown on Real-Life Examples
23:00 - Investors Will Ask: How Will I Get My Money Back & When? When you invest in something you need something like a liquidity event.
24:20 – Should/Can You Still Raise Money w/o generating sales?
25:52 - Example with Beauty/Skincare brands

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

HOW TO GET YOUR FIRST 1,000 CUSTOMERS [FABFITFUN TACTICS]

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Fri, 3 Jul 2020 13:00:06 +0000

In Episode 9, we dissect into FabFitFun's business & marketing strategy – The company started in 2010 as an online magazine, similar to SELF Magazine, Cosmopolitan, & Pure Wow with 3 Co-Founders backing it up. Within 3 years they have grown an amass following through their content deliverables and strategy & decided to launch a subscription box that mimicked the "goody-bags" that you would receive at brand-sponsored events / Fashion Week etc...

The subscription box contains $200 worth of lifestyle products for $50 per quarter -- this was a huge value for the consumer. In 2018, it was reported that the company crossed the 1 million subscription members & generating well over $300 million in revenue. We took a deep dive into some of their previous & current marketing strategies that you can start implementing into your eCommerce strategies as well.

Timestamps:

1:37 – Provide/Create Products That Align With Your Customers. You really need to understand who your customer is & use tools to segment them into categories such that you can create products that support their needs.

3:26 – Why You Should Build Up An Audience Before Launching Your Product or Service. FabFitFun originally started out as an online publishing company for 3 years before launching its subscription box. They built an amassed following of mainly women by providing value through massive amounts of content that related to that specific audience.

5:20 - Identify A Brand Voice & Stay Consistent With It.

6:30 – Leverage Facebook Creative Tools To Test Different Ad Formats. FabFitFun lowered their CPA & gained new members with a new campaign they did using Facebook’s Canvas Template [Collection Ad].

8:22 – Increase Your Revenue By Adding Additional Revenue Streams For Your Business. Identify New Ways To Increase Your Bottom Line. FabFitFun increased its revenue stream by introducing Flash Sales with products that aligned with their customer’s interests.

10:24 – How You Can Add More Value To A Commoditized Product. FabFitFun takes $200+ worth of products and offers them for only $40 per quarter. How? Mostly due to leverage. They have such a strong following that they can partner up with great brands that align with their customer & provide the brands with tons of exposure in exchange for their product. A lot of businesses can implement a similar strategy by offering a valuable eBook & other creative ways depending on who your audience is.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

Disrupting A Competitive Market [Part 2 with White Claw]

sean@breakthrough.social (SEAN AZARI, MATTHEW SKOPAK) — Tue, 30 Jun 2020 20:30:04 +0000

In Episode 8, we dissect into White Claw's business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let's dig into some of their marketing & business strategies that led them towards their success.

Timestamps:

1:30 - Identify & Evolve with Industry Trends
3:40 - Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)
4:35 - Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]
6:54 - Why is White Claw's Product Designed Very Minimalistic
8:59 - Want Free Exposure? Design Your Products Such That They Are "Instagramable"
11:30 - How SoJo Spa Club Created a 130k square foot facility that became an Instagram sensation
13:35 - Always Test Multiple Designs

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Sean has worked with 50+ businesses/individuals with their marketing strategy. Some of his current or previous clients are Safavieh [500mil+ revenue per year -- Grew their sales 3x YOY], Rugs USA, SoJo Spa Club, Sweetberry Bowls, Muscle Maker Grill, Kat Burki Skincare, and many more.

Prior to starting his agency, Sean worked in finance for 4 years as an Commodities IT Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

Disrupting A Competitive Market [Part 1 with Freshly]

sean@breakthrough.social (Matt Skopak, Sean Azari) — Fri, 19 Jun 2020 13:00:07 +0000

In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).

Timestamps:

1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each
3:40 - Use KPI's That Are Meaningful To Your Business
8:43 - Hyper Target Your Customer Basis With Personalized Content
11:40 - Make Sure Your Unit* Economics Work Before You Grow
15:40 - Create Urgency By Coming Up With Limited Time Offers & State Them Into Your Ad Copy
17:40 - Implement A Referral Marketing Program

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

The Secret Behind Chubbie’s Marketing Strategy

sean@breakthrough.social (MATTHEW SKOPAK, SEAN AZARI) — Fri, 29 May 2020 13:00:02 +0000

In Episode 6, we dissect into Chubbies' business & marketing strategy – a men’s fashion brand that started in 2011 by 4 Fraternity brothers. They differentiated themselves through their retro clothing style & content marketing tactics where they ridiculously generated $600,000 in sales with just 1 style of men’s shorts.

Timestamps:

1:20 – How Memes Can Improve Your Content Marketing Strategy
5:18 – The Importance Of Having A Supply Chain That Can React Quickly
9:00 – Your Brand Voice & Tone Should “Somewhat” Be Consistent When Running Ads
11:50 – Should Your Brand Have Personality?
16:30 – Feature Your Customers In Your Marketing Channels
19:15 – Hosting A User-Generated Contest

How Gymshark Built A Competitive Fitness Brand: 6 Takeaways

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Tue, 19 May 2020 12:00:19 +0000

In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19 year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.

Timestamps:

2:29 - Creating Multiple Instagram Pages To Segment Your Audience
4:20 - How To Properly Leverage Each Social Media Platform
7:25 - How To Use Spotify/Podcast For Any Type of Business
8:06 - Promoting Value-Based Content To Drive More Engagement (Brand Awareness vs Sales)
10:26 - Hiring The Right People & Delegating Tasks
13:01 - Have A Powerful Storytelling Strategy
13:36 - Providing An Example of How We Used a Storytelling Strategy with Sweetberry

PURA VIDA’S SECRETS TO BUILDING A SUCCESSFUL ECOMMERCE BRAND

sean@breakthrough.social (MATT SKOPAK, SEAN AZARI) — Wed, 13 May 2020 11:45:09 +0000

In Episode #4, we dissect into Pura Vida's business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let's discuss some of their successful marketing tactics.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

6 GROWTH HACKS YOU CAN TAKEAWAY FROM A BILLION DOLLAR BUSINESS

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Thu, 7 May 2020 15:00:03 +0000

In Episode #3, we dissect into Quest Nutrition's growth strategy that you can take away & implement into your business. The 3 founders started in 2010 & bootstrapped their business until 2015 when they cut a deal with a private equity firm. The deal valued the company at about $900 mil.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

CASPER: 6 KILLER TIPS YOU CAN TAKE AWAY FROM A $1 BILLION MATTRESS STARTUP

sean@breakthrough.social (SEAN AZARI, MATT SKOPAK) — Tue, 5 May 2020 00:15:20 +0000

1:00 - Reinvent Buying Experience

2:57 - "Top Line Sales Are Deceiving"

7:46 - Watch Your ROAS key metric when running FB Ads

9:14 - Display All Your Reviews On Your Website & Social Feeds

13:00 - Your Business Strategy Needs To Make Sense To The Product You Sell

15:08 - Add As Much Helpful Guides As Possible

18:05 - Think Outside The Box To Increase Value of Purchase

19:28 - Make People Into Affiliates

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

FASHION NOVA: STARTING A BUSINESS BASED ON THEIR SUCCESS

sean@breakthrough.social (Sean Azari) — Thu, 30 Apr 2020 21:36:40 +0000

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean: