Road to $1 Million Detailing Podcast

The Sales Systems Top Shops Actually Use

Thu, 30 Apr 2026 15:00:00 +0000

In this episode, we take a look back at some of the top detailers who’ve been on the podcast and break down their approach to sales. From handling leads and asking better questions to building trust and closing without pressure, this is a real look at how successful shops actually do it.

Time Stamps:
(00:58) - Dynamic Detail – Why an Employee Should Handle Sales
(21:49) - Shine Co – What the Sales Role Actually Looks Like
(27:21) - The Shop – The 7 Touch Points to Convert a Lead
(36:01) - Boat Beautiful & CCT – Using Video to Build Trust After Sales Calls
(41:18) - Elbow Grease Detailing – How Video Helps Convert Customers
(45:54) - LeJeune Ceramic Coating – Selling Without Overselling
(51:57) - Just Dip It – Why Owners Shouldn’t Be the Salesperson

Dynamic Detail
Website: https://dynamicdetailing.com/
Instagram: https://www.instagram.com/dynamicdetailingsj/

Shine Co.
Website: https://www.goshineco.com/
Instagram: https://www.instagram.com/shinecospartanburg/

The Shop Automotive Detailing
Website: https://www.theshopdetails.com/
Instagram: https://www.instagram.com/theshopdetails

Boat Beautiful & CCT Auto Protection Studio
Website - https://www.boatbeautiful.com/?
Website - https://www.ceramiccoattexas.com/
Instagram - https://www.instagram.com/ceramiccoattexas/?hl=en

Elbow Grease Detailing
Website - https://www.elbowgreasenj.com/
Instagram - https://www.instagram.com/elbowgreasenj

LeJeune Ceramic Coating and Paint Protection
Website - https://www.lejeuneceramiccoating.com/I
Instagram - https://www.instagram.com/lejeune_ceramiccoating

Just Dip It
Website - https://www.justdipit.com.au/
Instagram - https://www.instagram.com/justdipit_sydney/?hl=en

Belk Detailing
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkdetailing

Road to $1 Million Detailing
Instagram: https://www.instagram.com/roadto1milliondetailing/

Steven Lee: The Real Keys to Sales & Marketing That Convert

josh.belk@yahoo.com (Steven Lee, Joshua Belk) — Thu, 23 Apr 2026 15:00:00 +0000

On this episode, Josh sits down with Steven Lee of Rogue Marketing to talk about what actually drives results in sales and marketing.

They break down the importance of building a solid foundation before running ads, using the right sales strategies, and focusing on educating customers rather than just selling to them. The conversation also highlights how strong communication and genuine rapport with clients can lead to better conversions and long-term success.

Time Stamps:
(00:00) - Intro
(02:37) - Should New Businesses Run Ads?
(11:49) - Building Online Presence as Your Foundation
(13:34) - End-to-End Congruency in Advertising
(19:35) - Sales Approach for Meta Ads
(23:43) - Google vs Meta Ads
(29:31) - Pricing Strategies and Upselling
(33:46) - Understanding What Your Client Needs
(40:39) - Educating in the Sales Process
(46:38) - Outsourcing a Salesperson
(57:48) - Importance of Communication with Remote Sales Agents
(1:08:59) - Optimizing Campaigns with Offer

Rogue Marketing
Website: https://rogue-marketing.com
Facebook: https://www.facebook.com/BeDifferent.GoRogue

Belk Detailing
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkdetailing

Road to $1 Million Detailing
Instagram: https://www.instagram.com/roadto1milliondetailing/

Prime Auto Detailing: The Reality of Solo Detailing, Growth, and Raising Prices

josh.belk@yahoo.com (Sergio Nunez, Joshua Belk) — Thu, 16 Apr 2026 15:00:00 +0000

On this episode, Josh sits down with Sergio from Prime Auto Detailing, based just outside San Bernardino, California. This conversation dives into the real challenges of running a solo detailing business—from managing everything on your own to figuring out when and how to raise your prices.

They break down what growth actually looks like as a solo operator, the mindset shifts needed to charge what you’re worth, and how to balance quality, sustainability, and profitability.

Timestamps:

(00:00) - Intro
(01:07) - Switching to EcoFlow battery for the mobile van
(02:44) - Running a solo detailing business
(07:46) - How Sergio got started in detailing
(11:31) - Solo vs. building a team
(12:27) - The reality of running your own business
(22:36) - The perfectionist mindset in detailing
(35:57) - Is maintenance detailing sustainable?
(43:16) - Raising your prices
(48:31) - Growth and long-term sustainability
(59:10) - Setting client expectations when raising prices
(1:19:16) - Collaborating with others
(1:39:53) - Building core values

Prime Auto Detailing
Website: https://primeautodetailingcc.com/
Instagram: https://www.instagram.com/prime_autodetailing/

Belk Detailing
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkdetailing

Road to $1 Million Detailing
Instagram: https://www.instagram.com/roadto1milliondetailing/

Done In Detail: How Content & Confidence Builds Your Business

josh.belk@yahoo.com (Joshua Belk, Lane) — Thu, 9 Apr 2026 15:00:00 +0000

On this episode, Josh sits down with Lane from Done In Detail, a detailing shop based in Cumming, Georgia. Lane shares how he started his detailing business in 2024 and quickly built a strong reputation offering paint protection film, ceramic coatings, and detailing services. They break down what actually helped grow the business — from getting those first clients, improving sales, and understanding PPF, to being intentional with social media content and using it to drive real results.

Time Stamps:
(00:00) - Intro
(01:41) - Answering Client Questions the Right Way
(05:12) - How Done In Detail Started
(15:02) - How They Got Clients in the Beginning
(20:16) - Understanding PPF
(24:32) - Focusing on Sales
(29:46) - The Importance of Networking
(34:33) - Taking a consultant approach and giving honest advice
(38:15) - How Social Media Helps the Business
(43:42) - Tips for Creating Content
(58:55) - Staying Calm, Confident, and Owning Mistakes
(1:12:50) - Handling Damage Claims

Done In Detail
Website: https://doneindetail.com/
Instagram: https://www.instagram.com/doneindetailinc

Belk Detailing
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkdetailing

Road to $1 Million Detailing
Instagram: https://www.instagram.com/roadto1milliondetailing/
Youtube: https://www.youtube.com/@Roadto1MillionDetailing

How We Increased Website Lead Forms by 50% (What Most Detailers Miss)

josh.belk@yahoo.com (Joshua Belk, Chris Digiovanni) — Thu, 2 Apr 2026 15:00:00 +0000

👉 Click here to get the free website audit: https://www.detailersroadmap.com/roadto1million

On this episode, Josh sits down with Chris DiGiovanni, owner and founder of Detailer’s Roadmap, to break down the brand new website built for Belk Detailing as it officially goes live.

They walk through how the new site was designed to do more than just look good—focusing on speed, SEO, tracking, and conversions—and how those pieces working together led to a 50% increase in website leads.

They also compare the old vs. new site and highlight what changed, what actually made the difference, and what most detailers are missing when it comes to building a website that performs.

Timestamps:

(00:00) - Intro
(01:49) - Belk Detailing Website by Detailers Roadmap
(03:22) - Why content matters for your website
(10:10) - Old vs New Belk Detailing website
(13:35) - Writing, design & conversion strategy
(20:15) - SEO & ranking
(25:03) - Citation boost + Google Business optimization
(31:41) - Curated gallery page breakdown
(41:48) - Being a proactive business owner
(45:39) - Hiring decisions
(52:21) - Understanding payroll
(59:35) - Tracking your website performance
(1:00:51) - Free consultation

Special offer for Road to $1 Million listeners: Chris is offering a free website audit to show where your current site can improve. If you decide to move forward, you’ll get 10% off the initial deposit or a free citation boost (valued at $700+).
👉 You can use the link below to schedule the free website audit: https://www.detailersroadmap.com/roadto1million

Detailers Roadmap
Website: https://www.detailersroadmap.com/
Instagram: https://www.instagram.com/detailersroadmap/

Belk Detailing LLC
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkdetailing/

Road to $1 Million
Youtube: https://www.youtube.com/@Roadto1MillionDetailing
Instagram: https://www.instagram.com/roadto1milliondetailing/

OC-Detail Werkz: Car Detailing Meets Industrial & Agricultural Coatings

josh.belk@yahoo.com (Joshua Belk, Kyle Collalti) — Thu, 26 Mar 2026 15:00:00 +0000

On this episode, Josh interviews Kyle Collalti of OC-Detail Werkz, based out of Freeport, Illinois.

They dive into how OC-Detail Werkz got started, the role of relationships and social media in growing the brand, and the decision to scale beyond traditional car detailing. Kyle shares how they introduced new services like industrial and agricultural coatings, built systems and processes, and expanded deeper into industrial coatings.

Kyle is also a certified Avant Guard Formula 1051 (AG1051) installer, a professional-grade hybrid coating that bridges the gap between ceramic coatings and PPF, offering higher film build, stronger impact resistance, and increased durability compared to standard ceramic options.

They also talk about the challenges along the way, future plans for the business, and advice for anyone looking to get started in industrial coatings.

Time Stamps:
(00:00) – Intro
(02:24) – How OC-Detail Werkz Started
(07:52) – Building Good Relationships
(08:42) – How Social Media Helped Growth
(15:58) – Decision to Scale the Business
(23:25) – Systems and Processes
(31:36) – Offering Industrial/Agricultural Coatings
(44:05) – Introducing Avant Guard Formula 1051 Coating
(01:07:03) – Growing Deeper Into Industrial/Agricultural Coatings
(01:11:49) – Future Plans for OC-Detail Werkz
(01:13:24) – Advice for Those Starting Industrial Coatings

OC-Detail Werkz Website - https://www.ocdetailwerkz.com/
Instagram - https://www.instagram.com/oc_detailwerkz/

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A
Instagram: https://www.instagram.com/roadto1milliondetailing/

From Cars to Superyachts: Soko’s Detail Services’ Growth Story

josh.belk@yahoo.com (Joshua Belk, Nathan Sokolowski) — Thu, 19 Mar 2026 13:31:05 +0000

On this episode, Josh interviews Nate from Soko’s Detail Services in Metro Detroit, Michigan. They talk about his journey into detailing, how he got into boat detailing, and how networking opened doors for training and new opportunities.

They also break down time management, solo vs. team jobs, and the importance of setting proper expectations and being transparent with clients, along with Nate’s goals for growing Soko’s.

Timestamps:
(00:00) - Intro
(01:37) - When Nathan started detailing
(10:27) - Detailer’s Roadmap website
(12:26) - Boat detailing
(16:49) - Training for marine detailing
(18:56) - Working on superyachts
(28:34) - Solo jobs vs. team
(33:09) - Time management
(34:50) - Close ratio for website leads
(36:39) - Tips for getting customer testimonials
(46:17) - PPF vs ceramic coating
(50:03) - Being transparent with customers
(1:00:03) - Goals for Soko’s

Soko's Detail Services
Website: https://www.sokosdetailservices.com/
Instagram: https://www.instagram.com/sokosdetailservices/?hl=en

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A
Instagram: https://www.instagram.com/roadto1milliondetailing/

Detail Doctor’s Big Move in 2026 | Expanding the Shop, Partnership & Business Growth

josh.belk@yahoo.com (Alex, Paul, Joshua Belk) — Thu, 12 Mar 2026 15:00:00 +0000

On this episode, Josh interviews Paul and Alex of Detail Doctor based in Kansas City. They talk about the shop’s growth, their plans for a big move in 2026, and the steps they’re taking to expand the business, including their new space, improving marketing and advertising, partnerships, and opportunities with exotic dealerships and car clubs. They also discuss colored PPF, learning new services, subcontracting window tint, ceramic coating packages, and how they set realistic expectations with customers when it comes to PPF installations while continuing to grow and scale their detailing business.

Time Stamps:
(00:00) – Intro
(00:50) – Update on Detail Doctor’s Shop
(04:55) – Improving Marketing & Advertising
(07:50) – Colored PPF
(17:49) – Looking Back: What Detail Doctor Would Do Differently
(19:30) – Learning a New Service
(20:56) – Business Expansion
(23:08) – Expanding into Exotic Dealerships & Car Clubs
(28:07) – New Partnership
(37:05) – Setting Expectations with PPF Imperfections
(48:06) – Subcontracting Window Tint
(50:51) – Ceramic Coating Packages Explained
(53:33) – Running Ads for the Business

Detail Doctors
Website - https://www.detaildoctorskc.com/about
Instagram - https://www.instagram.com/detaildoctorskc

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A
Instagram: https://www.instagram.com/roadto1milliondetailing/

Success in Detailing Isn't a Race, It's a Test of Patience

josh.belk@yahoo.com (Joshua Belk) — Thu, 5 Mar 2026 16:00:00 +0000

On this episode, Josh talks about the importance of patience when growing a detailing business. He breaks down why understanding your numbers, setting realistic expectations, and using ads the right way can make a big difference in long-term growth. Josh also shares insights on expanding services, creating content that attracts the right customers, and building stronger relationships with existing clients. If you’re trying to grow your shop while staying efficient and avoiding burnout, this episode covers the mindset and strategies that help make it happen.

(00:00) – Intro
(02:51) – Understanding Your Numbers
(06:10) – Setting Realistic Expectations
(10:41) – How Ads Help Grow Your Business
(13:13) – Adding More Services to Your Detailing Business
(14:22) – Targeting the Right Audience with Your Content
(14:51) – Engaging with Existing Customers
(17:47) – Balancing Workload and Efficiency

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million
Instagram: https://www.instagram.com/roadto1milliondetailing/
Spotify: https://open.spotify.com/show/1tcfjlycZfI0jN8QT52ZVf
Youtube: https://www.youtube.com/@Roadto1MillionDetailing
Apple Podcast: https://podcasts.apple.com/us/podcast/road-to-%241-million-detailing-podcast/id1770512730

How Hiring a Virtual Assistant Changed Our Content Game

josh.belk@yahoo.com (Joshua Belk, Maria Lorraine Santos) — Thu, 26 Feb 2026 16:00:00 +0000

In this episode, Josh interviews Lorraine, Belk Detailing’s virtual assistant from the Philippines. They talk about how working with a VA has helped streamline content creation, improve workflow, and elevate the brand’s online presence while balancing creativity and professionalism behind the scenes.

Time Stamps
(0:00) - Intro
(2:28) - Lorraine's Story
(11:48) - How We Found Lorraine
(18:02) - Content Struggles
(25:16) - How Our Content Creation Has Evolved
(31:47) - Tips for Creating Good Content
(40:55) - Balancing Humor and Professionalism
(45:15) - Goals for 2026 Content
(49:34) - Voiceovers and POV Videos
(54:53) - Longform Videos
(1:05:53) - Tips For Working Efficiently With a VA

Road to $1 Million
Instagram: https://www.instagram.com/roadto1milliondetailing/
Spotify: https://open.spotify.com/show/1tcfjlycZfI0jN8QT52ZVf
Youtube: https://www.youtube.com/@Roadto1MillionDetailing
Apple Podcast: https://podcasts.apple.com/us/podcast/road-to-%241-million-detailing-podcast/id1770512730

7 Detailing Owners Share What's Working to Get Clients

josh.belk@yahoo.com (Joshua Belk) — Thu, 19 Feb 2026 16:00:00 +0000

In this episode, Josh asked 7 detailing businesses how they get customers and every answer was different. From Facebook groups and Reddit, to door-to-door sales, influencer partnerships, and investing in the customer experience, these are real strategies working right now.

Time Stamps:
(00:59) – Mountainside Mobile Detail
Starting with Friends & Family → Building Reviews + Real Connections

(05:15) – The Locals Detailing
Leveraging Facebook Community Groups

(08:37) – Squeegee Boys Detailing
Door-to-door Sales Strategy

(21:05) – Detailers of Sarasota
Networking with Local Businesses + Car Shows

(23:57) – Harker Heights Ceramic Coatings
Getting Customers Through Reddit

(26:33) – Renowned Detailing
Partnering with Local Influencers (Moms)

(29:22) – Menard Premium Detailing
Investing Marketing Budget into Customer Experience

Mountainside Mobile Detail
Website: https://www.mountainsidedetail.com/
Instagram: https://www.instagram.com/mountainsidedetail/

The Locals Detailing
Website: https://www.thelocalsdetailing.com/
Instagram: https://www.instagram.com/thelocals.detailing/

Squeegee Boys Detailing
Website: https://squeegeeboysdetailing.com/
Instagram: https://www.instagram.com/squeegeeboysdetailing/

Detailers of Sarasota
Website: https://www.detailersofsarasota.com/
Instagram: https://www.instagram.com/detailersofsarasota/

Harker Heights Ceramic Coatings
Website: https://www.hhceramiccoatings.com/
Instagram: https://www.instagram.com/hhceramiccoatings/

Renowned Detailing
Website: https://www.renowneddetailing.com/
Instagram: https://www.instagram.com/renowned_detailing/

Menard Premium Detailing
Website: https://www.menardpremiumdetailing.com/
Instagram: https://www.instagram.com/menardpremiumdetailing/

Road to $1 Million
Instagram: https://www.instagram.com/roadto1milliondetailing/
Spotify: https://open.spotify.com/show/1tcfjlycZfI0jN8QT52ZVf
Youtube: https://www.youtube.com/@Roadto1MillionDetailing
Apple Podcast: https://podcasts.apple.com/us/podcast/road-to-%241-million-detailing-podcast/id1770512730

5 Traits Every Million Dollar Detailing Shop Has in Common

josh.belk@yahoo.com (Joshua Belk) — Thu, 12 Feb 2026 16:00:00 +0000

On this episode of the Road to $1 Million Podcast, Josh shares the key lessons he’s learned from interviewing top-performing shops featured on the show. After speaking with some of the best operators in the industry, he breaks down the five things every top shop has in common. Josh explains the systems, mindset, and business practices that help these shops grow, stay consistent, and scale toward seven figures. From operations and team management to standards and processes, this episode covers what separates successful shops from the rest and what shop owners can learn from them.

Time Stamps
(00:00) - Intro
(00:51) - Hiring & Delegation
(08:13) - Honesty & Setting Expectations
(11:46) - Social Media Impact
(18:22) - Products vs What Matters
(20:04) - Know Your Numbers

Belk Detailing LLC
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkmobiledetailing/
Facebook: https://www.facebook.com/belkmobiledetailing
TikTok: https://www.tiktok.com/@belk_mobile_detailing

Road to $1 Million
Instagram: https://www.instagram.com/roadto1milliondetailing/

Shine Detailing LLC: God, Grit, and Growing a Purpose-Driven Detailing Business

josh.belk@yahoo.com (Joshua Belk, Kelly Johnson) — Thu, 5 Feb 2026 16:00:00 +0000

On this episode, Josh interviews Kelly of Shine Detailing LLC in Anaheim, California, about his journey growing a detailing business from $800K to $2.4 million. They talk about how he got started, the steps that helped the business scale, adding PPF as a major service, and how social media supported that growth. Kelly also shares lessons on building a team, handling employee turnover, balancing family and business, and why faith plays an important role in how he runs the company.

Time Stamps:
(02:10) – How Shine Detailing LLC Got Started
(06:29) – From $800K to $2.4M
(10:03)– Going All-In on PPF
(13:04) – How Social Media Helped Grow the PPF Side
(19:29) – Learning to Delegate
(29:14) – Morning Routine as a Business Owner
(32:34) – Lessons from Employee Turnover
(38:08) – Balancing Family and Business
(41:27) – Letting Faith Guide the Business
(45:40) – Communicating Expectations with the Team
(52:58) – Leading by Example
(56:45 – Evaluating Financial Growth

Shine Detailing LLC:
Website - https://www.shinedetailingllc.com/
Instagram - https://www.instagram.com/shinedetailingllc

For training inquiries, contact:
📧 info@shinedetalingllc.com
📞 (714) 514-5956

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A
Instagram: https://www.instagram.com/roadto1milliondetailing/

5X Growth in 12 Months | The Detail Tech's $100K to $500K Blueprint

josh.belk@yahoo.com (Daniel Wiebmer, Kevin Dulian, joshua belk) — Thu, 29 Jan 2026 16:00:00 +0000

On this episode, Josh interviews Kevin and Daniel of Detail Tech in the northwest Chicago suburbs, sharing how they grew their business from $100K in 2024 to half a million in 2025 and what really helped them level up. They talk about the lessons they learned the hard way, working with contractors, improving quality standards, dialing in pricing, and continuing to invest back into the business, along with the plans they have moving forward as they keep building.

Time Stamps:

(00:00) – Intro
(03:46) – How Detail Tech Started
(07:51) – From Installers to Hiring a Subcontractor
(14:47) – Challenges of Working with Contractors
(22:06) – Vinyl vs PPF
(25:50) – Learning From Early Mistakes
(33:39) – Being Transparent with Customers
(35:12) – Kevin & Daniel’s Day-to-Day Roles
(37:33) – Content Creation Process
(44:04) – Role of the Administrator
(47:25) – Revenue Growth in 2025
(48:26) – Checklists & Quality Standards
(51:51) – The Impact of Discounted Services
(57:26) – Detailing Packages & Pricing
(1:06:53) – Investing Back Into the Business
(1:13:07) – Growing The Mobile Detailing Services

The Detail Tech:
Website - https://www.thedetailtech.com/
Instagram - https://www.instagram.com/the_detailtech/

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A
Instagram: https://www.instagram.com/roadto1milliondetailing/

Winter, Sales, and Scaling: How an Owner-Operator Runs Elite Auto Care

josh.belk@yahoo.com (kevin heist, joshua belk) — Thu, 22 Jan 2026 16:00:00 +0000

On this podcast, Josh interviews Kevin Heist, owner of Elite Auto Care in Buffalo, NY. Kevin shares his experience as an owner-operator navigating the ups and downs of running a detailing business, including how seasonal changes affect growth, how his business has evolved over time, and the mindset it takes to scale without losing focus. The conversation touches on leadership, sales, customer relationships, and the reality that success in detailing is built just as much on people and systems as it is on the work itself.

Time Stamps:
(00:00) - Introduction
(02:49) - How Winter Impacts the Business
(04:55) - Adding New Services (PPF, Tint)
(06:04) - His Wife’s Role in the Business
(08:55) - Kevin’s Day-to-Day
(13:06) - Marketing
(16:42) - Improving Customer Interaction in Sales
(22:18) - Sales Structure & Sales Roles
(28:46) - People Business
(32:32) - Embracing Mistakes
(33:19) - Role of Social Media
(40:03) - Managing Distractions
(49:40) - Setting Customer Expectations
(1:00:00) - What’s Been Most Helpful From the Road to $1 Million Podcast

Elite Auto Care:
Website - https://www.eliteautocarewny.com/
Instagram - https://www.instagram.com/dynamicdetailingsj/

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A
Instagram: https://www.instagram.com/roadto1milliondetailing/

Daniel Kabel: The Business Mindset Behind a Successful Detailing Company

josh.belk@yahoo.com (daniel kabel, joshua belk) — Thu, 15 Jan 2026 16:00:00 +0000

On this podcast, Josh interviews Daniel, owner of Dynamic Detailing located in San Jose, CA to talk about the real side of growing and running a successful detailing business. Daniel shares how Dynamic Detailing performed in 2025 and his experience working with dealerships. They dive into sales strategies, handling objections, and sales team responsibilities. The conversation also covers community engagement, hosting seminars, and the importance of visibility beyond day-to-day operations. This episode focuses on the mindset shift from being just a skilled detailer to becoming a strong business owner, including the difference between working in the business and working on the business.

Time Stamps:

(00:00) – Introduction
(01:41) – How Dynamic Detailing Performed in 2025
(04:36) – Working With Dealerships
(10:25) – Full Body PPF
(21:48) – Community Engagement & Thought Events
(26:30) – Engagement Through Seminars
(30:26) – Sales Techniques
(45:58) – Sales Team Responsibilities
(50:55) – Investing in Business Assets
(57:53) – The Reality of the Detailing Business
(1:03:43) – Being a Good Business Owner vs. Just a Good Detailer
(1:10:35) – Working On the Business vs. Working In the Business

Dynamic Detailing:
Website - https://dynamicdetailing.com/
Instagram - https://www.instagram.com/dynamicdetailingsj/

elk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A
Instagram: https://www.instagram.com/roadto1milliondetailing/

Detailers Roadmap: Building a Strong Foundation with Websites, Content, and SEO

josh.belk@yahoo.com (Joshua Belk, Christopher Di Giovanni) — Thu, 8 Jan 2026 16:00:00 +0000

On this episode, Josh sits down with Chris Di Giovanni from Detailer’s Roadmap to talk about building a strong foundation for detailing businesses through websites, content, and marketing. They discuss what separates top shops from the rest, what website characteristics actually convert visitors into customers, and why having the right foundation in place matters before scaling. We’re also excited to share our partnership with Detailer’s Roadmap as we work together and document real growth using their website solutions.

Time Stamps:
(00:00) – Introduction
(04:02) – What Separates Top Shops From the Rest
(10:24) – Why Lead Success Starts With Your Foundation
(15:18) – Creating Content & Getting Comfortable on Camera
(24:22) – Using Gift Cards to Stay Busy
(28:05) – Client Reactivation Strategies
(35:09) – Detailer’s Roadmap x Road to $1 Million Podcast
(40:37) – Creating a Curated Gallery
(44:54) – A Look at Belk Detailing’s Website
(50:24) – Homepage Visuals That Convert
(54:44) – SEO Impact of Launching a New Website
(1:02:07) – Optimizing Your Google Business Profile

Detailers Roadmap
Website: https://www.detailersroadmap.com/
Instagram: https://www.instagram.com/detailersroadmap

Special offer for Road to $1 Million listeners:
Chris is offering a free website audit to show where your current site can improve. If you decide to move forward, you’ll get 10% off the initial deposit or a free citation boost (valued at $700+).

👉 Click here to get the free website audit: http://Detailersroadmap.com/roadto1million

Belk Detailing LLC
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkmobiledetailing

Road to $1 Million
Youtube: https://www.youtube.com/@Roadto1MillionDetailing
Instagram: https://www.instagram.com/roadto1milliondetailing/

Shine Co: Lessons Learned From 2025 and The Road to 2026

josh.belk@yahoo.com (joshua belk, kyle simpson) — Thu, 1 Jan 2026 16:00:00 +0000

On this episode, Josh sits down again with Kyle Simpson of Shine.co, based out of Spartanburg, South Carolina for a follow-up conversation one year after their first interview. They talk about what’s changed from 2024 to 2025, the lessons learned along the way, and how those experiences shaped his approach moving forward. Kyle also shares his plans and mindset heading into 2026 and what he’s focusing on next.

(00:00) – Introduction
(03:40) – Switching to a Commission-Based Pay Structure
(11:41) – Comparing Sales: 2024 vs. 2025
(17:11) – Building and Improving Systems
(24:38) – Quality Control and Check Processes
(30:13) – Lessons from Winter 2025 and How He’ll Approach It Differently
(39:12) – What Kyle Would Have Done Differently
(47:35) – Buying Another Detailer’s Book of Business
(54:54) – Hiring Sales Staff
(59:59) – Payroll, Sustainability, and Growth
(01:04:52) – Balancing Efficiency, Quality, and a Family-Style Team Culture
(01:11:58) – Expanding and Offering Different Services
(01:13:03) – Keeping Core Detailing Services While Scaling

Shine Co.

Website: https://www.goshineco.com/
Instagram: https://www.instagram.com/shinecospartanburg/

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

Skyway Motorspace: Inside the First Months of a Car Storage & Detailing Brand

josh.belk@yahoo.com (Will Bean, Joshua Belk) — Fri, 26 Dec 2025 16:00:00 +0000

On this episode, Josh interviews Will, General Manager of Skyway Motorspace in Palmetto, FL. Will shares what it’s like running a new car storage, detailing, PPF, and ceramic coating business just months after launch. He talks about stepping into leadership, building systems, understanding clients, growing a team, and navigating the challenges that come with scaling early, plus advice for anyone getting started in the automotive space.

Time Stamps:
(00:00) – Introduction
(01:07) – How Will Became General Manager of Skyway Motor Space
(09:03) – Implementing PPF, Ceramic Coatings, and Detailing Services
(11:39) – Skyway’s Social Media Strategy
(16:51) – Understanding Client Needs
(29:59) – Finding and Taking Care of Employees
(34:28) – Working With Contractors
(38:22) – Communication Between the General Manager, Owner, and CEO
(45:18) – Will’s Experience as a General Manager: Unexpected Challenges
(48:57) – Strategies for Business Growth
(52:55) – Storage vs. PPF: Which Is Easier to Sell?
(55:33) – Advice for Those Who Are Just Getting Started

Skyway Motorspace
Website: https://skywaymotorspacefl.com/
Instagram: https://www.instagram.com/skywaymotorspace/

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

A-Z Car Detailing: How Being Personable on Video Helped Grow the Business

josh.belk@yahoo.com (Josh Belk) — Thu, 18 Dec 2025 16:00:00 +0000

On this episode of the podcast, Josh sits down with Aaron from A-Z Detailing to talk about how content and advertising helped grow the business. Aaron shares how being personable on video made a real difference, what his day-to-day operations look like, and how he balances running the shop while while still making time for family. He also talks about running ads, learning the business side of detailing, hiring help, and his plans moving forward.

Time Stamps:
(00:00) - Intro
(05:24) - How Personable Social Media Content Helped the Business
(14:48) - How AZ Detailing Got Started
(19:39) - Learning Window Tint & PPF
(21:48) - What Aaron Would Do Differently When Starting Tint & PPF
(23:35) - Offering PPF & Tint as New Services
(30:06) - Running Ads
(39:18) - Learning Business Finances
(47:19) - Day-to-Day Business Operations
(50:36) - Hiring a Salesperson
(54:29) - Content Ideas
(59:05) - Future Plans & Goals

A-Z Car Detailing and Ceramic Coatings
Website https://www.azcardetailing.com.au/
Instagram: https://www.instagram.com/a_z_car_detailing/

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

The Shop Auto Detailing: From Dealerships to Retail, Building Systems, and Staying Booked Year-Round

josh.belk@yahoo.com (Josh Belk) — Thu, 11 Dec 2025 16:00:00 +0000

On this episode, Josh talks with Derek, Cade, and Patrick from The Shop Auto Detailing. They share how they got started, how they transitioned from dealership work to retail, and how social media helped them grow. They also talk about what it’s like working together as family and the changes they made that shaped the business into what it is today.

Time Stamps:
(00:00) - Intro
(02:04) - How They Started
(06:48 ) - Switching From Dealerships to Retail
(9:26 ) - Getting Into C-Quartz
(16:34 ) - Power of Social Media
(24:27 ) - Working With Family
(27:58 ) - Hiring a Videographer vs. DIY Content
(35:51 ) - Why Systems Matter
(41:25 ) - Sales Process
(51:15) - Staying Busy in Winter

The Shop Automotive Detailing
Website: https://www.theshopdetails.com/
Instagram: https://www.instagram.com/theshopdetails

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

The Story Behind Buying Out Status Auto Detailing

josh.belk@yahoo.com (Joshu Belk, Jeremy Hargett) — Thu, 4 Dec 2025 16:00:00 +0000

We’re excited to share our transition and how Jeremy of Status Auto Detailing trusted us to take over their business. Tune in for the full story, behind-the-scenes insights, and the start of our PPF journey!

Time Stamps:
(00:00) – Intro
(02:37) – How Jeremy Started Status Auto Detailing
(11:46) – How Josh and Jeremy Met
(14:08) – Stepping Out of the Industry
(16:14) – Reaching Out to Belk Detailing to Take Over
(19:40) – What Separates an Amateur From a Pro Detailer
(22:30) – PPF vs. Coating
(23:52) – Can You Go to a Car Wash With PPF?
(26:42) – Can You Go to a Touchless Car Wash With Ceramic Coating?
(32:11) – The Truth About PPF
(42:29) – Jeremy’s Top Three Favorite Cars to Work On
(50:57) – What Jeremy Thinks the Industry Will Look Like in 5 Years (Who Will Be the Top Shops?)

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/
Facebook - https://www.facebook.com/belkmobiledetailing
Youtube - https://www.youtube.com/@belkmobiledetailing

Road to $1 Million
Instagram - https://www.instagram.com/roadto1milliondetailing/
Youtube - https://www.youtube.com/@Roadto1MillionDetailing

TNT Glass Tinting: From Technician to Entrepreneur | Growing with PPF and Tinting

josh.belk@yahoo.com (Steve Brooks, Joshua Belk) — Thu, 27 Nov 2025 15:14:47 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Steve from TNT Glass Tinting in Denver, NC. Steve started as a technician and over the years expanded TNT into PPF and tinting services. Today, he shares his journey from technician to business owner, insights on hiring and training new team members, mastering sales, and growing the business with PPF and tinting.

Timestamps
(00:00) – Intro
(04:21) – How TNT Started
(07:40) – Introducing PPF
(18:22) – From Technician to Business Owner
(26:09) – Hiring New Team Members Without Experience
(30:54) – Sales
(38:24) – Success in Sales: Laying Your Brand Foundation & Perception
(48:46) – Meta Ads
(52:48) – Understanding PPF Pricing
(55:10) – Content for Customer Engagement & Education
(59:03) – Virtual Assistant

TNT Glass Tinting
Website - https://www.tntautoglassnc.com/
Instagram - https://www.instagram.com/tntglasstinting/

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

Growing Your Detailing Business with Meta & Google Ads: Tips for Leads, Sales, and Smart Follow-Ups

josh.belk@yahoo.com (Christian Sotto, Joshua Belk) — Thu, 20 Nov 2025 16:00:00 +0000

On this episode, get an inside look at a coaching call with Josh as he sits down with Christian, a car detailer from Dodge City, Kansas, to talk about growing his business with Meta and Google ads. They cover running ads, retargeting leads, following up, boosting sales, and connecting with the right clients. Josh also shares simple strategies and tools to make the process easier and get better results.

Time Stamps:
(00:00) - Intro
(01:02) - Ads Framework
(04:56) - Why Educational Ads Matter
(07:32) - Retargeting Basics
(12:41) - Connecting With Leads
(16:47) - Being Prompt in Calling Leads
(23:36) - Follow-Up Tips
(26:46) - Evaluating If the Client Is a Fit for the Service
(36:33) - How Car Washes Can Damage The Car's Paint
(40:11) - Go High Level
(48:09) - Using YouTube for Education
(54:30) - Outro

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

Keystone Detail: The Mindset Behind a $30K/Mo Detail Shop

josh.belk@yahoo.com (Cody Brace, Joshua Belk) — Thu, 6 Nov 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Cody Brace, owner of Keystone Detail in Erie, Pennsylvania. Cody shares how he got started in detailing, breaks down his highest revenue month at $32,500, and talks about the mindset shifts that helped him grow the business. He also dives into handling frustrations, getting into PPF and tinting, working with friends and family, the biggest influences in his journey, and more.

Time Stamps:
(00:00) - Cody’s detailing beginnings
(02:57) - How a virtual assistant helped his business
(13:57) - Cody’s highest revenue month
(16:24) - Turning passion into a business
(21:50) - Visionary vs. integrator
(23:35) - Handling frustrations
(35:26) - Getting into PPF and tinting
(45:00) - Working with friends and family
(49:52) - Finding fulfillment in business
(56:52) - Cody’s best investments
(1:03:14) - Biggest influence on Cody’s business

Key Stone Detail
Website - https://www.keystonedetailpa.com/
Instagram - https://www.instagram.com/keystonedetailpa/

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

Insurance Every Detailing Business Needs (and What Most Owners Overlook)

josh.belk@yahoo.com (Josh Belk) — Thu, 30 Oct 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh talks about 5 types of insurance that car detailers need to protect their business in the case of accident. Josh breaks down everything you need to know about insurance for detailing businesses — from general liability to garage keepers and commercial auto policies. Whether you’re running a mobile setup or a full shop, understanding your coverage could literally save your company from bankruptcy. Today, we’ll talk about what’s actually covered in each policy (and what isn’t), how to avoid gaps in your policy, and what type of insurance setup most six-figure detailing businesses rely on.

Time Stamps:

(0:00) - Intro
(2:18) - General Liability
(7:17) - Garage Liability
(10:08) - Garage Keepers
(13:23) - Worker's Comp
(14:58) - Owner's Disability

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/
Facebook - https://www.facebook.com/belkmobiledetailing

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

Nick Roman, Owner of Splash: How They Hand Wash 200+ Cars Per Day And Do PPF, Coatings, Tint

josh.belk@yahoo.com (Nick Roman, Josh Belk) — Thu, 23 Oct 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Nick Roman, owner of Splash Hand Car Wash & Detail, based in Northbrook and Libertyville, IL. Across these two locations, Nick and his team service anywhere between 200–400 cars per day, with roughly 60% of the business coming from hand car washes and 80% being recurring customers. Recently, Nick has introduced PPF, ceramic coatings, and window tint as premium offerings to add more value for his clientele.

On the podcast, Nick talks about how Splash started, setting clear customer expectations, leading his team, managing burnout, and building a business beyond just money.

Time Stamps:

(0:00) - Intro
(5:12) - How Splash Hand Car Wash Started
(7:47) - Expanding from Hand Wash to Premium Services
(12:29) - Setting Customer Expectations
(19:09) - Enhancing the Customer Experience
(25:17) - Upselling Techniques
(28:03) - Creating Content That Connects
(32:59) - Maintaining Work-Life Balance
(46:24) - Continuous Improvement and Growth
(50:04) - Employee Turnover and Retention
(52:07) - Nick’s Daily Responsibilities
(1:03:00) - Managing Burnout
(1:15:00) - Business Is More Than Just Money

Splash Hand Car Wash & Detail
Website - https://www.splashhandcarwash.com/
Instagram - https://www.instagram.com/splash.hand.car.wash
Facebook - https://www.facebook.com/splashcarwash185

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/
Facebook - https://www.facebook.com/belkmobiledetailing

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

Answering 13 Questions From My Detailing Team

josh.belk@yahoo.com (Josh Belk) — Thu, 16 Oct 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh answers 13 questions from his team about business growth, lessons learned, and future goals.

(0:00) - Intro

(0:37) - What's a must have at our next shop?

(4:14) - Where do you want the business to be in 1 year?

(9:37) - What tools would help us be more efficient?

(12:06) - What's the most crucial part of our business?

(14:01) - What's your favorite part of the business?

(19:23) - Is there anything you'd do differently looking back?

(21:28) - What would you like to provide to the team as the business grows?

(22:50) - When Belk crosses the $1 million mark, what will the business look like?

(27:04) - What's something you've learned from each of the guys?

(36:24) - What's the most important thing for the team to understand?

(39:10) - What's something you wish you didn't spend so much time on?

(40:06) - What's one lesson you've learned as a leader?

(42:02) - If you could measure anything that isn't realistically measurable what would it be?

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Building a $1.5M+ Boat Detailing & Auto Protection Shop Over 17 Years | Learning New Skills and Scaling Old Ones

josh.belk@yahoo.com (Andrew Hayslip, Josh Belk) — Thu, 9 Oct 2025 16:34:06 +0000

On this episode of the Road to $1 Million podcast Josh interviews Andrew Hayslip, owner of Boat Beautiful, Car Beautiful, and CCT Auto Protection Studio based out of Austin, TX. Andrew first started detailing boats when he was 22 years old and over the years started a car detailing and auto protection business as well. 17 years later, Boat Beautiful is one of the largest marine detailers in Texas, generating over $1 million a year in sales, and CCT has experienced growth of 166% in just the last year. Today, Andrew is going to share his story and some secrets to his success.

Time Stamps:
(0:00) - Intro
(2:04) - How Andrew Started
(5:28) - Building a Team
(8:33) - How The Name "Boat Beautiful" Came To Be
(11:41) - Financial Insights
(16:17) - The Introduction of PPF
(19:07) - Upselling & Client Communication
(25:35) - Training vs Hiring
(40:18) - Compensation Structure
(50:37) - Sales Strategies For PPF
(1:01:07) - Standard Operating Procedures

Boat Beautiful & CCT Auto Protection Studio
Website - https://www.boatbeautiful.com/?
Website - https://www.ceramiccoattexas.com/
Instagram - https://www.instagram.com/ceramiccoattexas/?hl=en

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

Adam Pitale: From Adam’s Polishes to Enzo’s — Learning to Trust God's Plan

josh.belk@yahoo.com (Adam Pitale, Josh Belk) — Thu, 2 Oct 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Adam Pitale, founder of Adam's Polishes and owner of Enzo's Hand Wash & Detailing Center out of Boise, ID. On the podcast Adam talks about how and why Enzo's started, some of the challenges he's faced thus far, debt, raising prices, building a stellar 5 star customer experience, and more!

Time Stamps:

(0:00) - Intro

(2:28) - How Enzo's Started

(8:04) - Adam's Polishes

(15:07) - Hiring & Training

(24:19) - Debt

(43:09) - How Is Enzo's Going

(49:46) - The Challenge of Mediocrity

(57:13) - Raising Prices

(1:01:11) - Creating 5 Star Experiences

(1:13:46) - The Future of Enzo's

Enzo's Hand Wash & Detailing Center

Website - https://enzoshandwash.com/

Instagram - https://www.instagram.com/enzoshandwash/

Adam's Personal IG - https://www.instagram.com/adampitale/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Hunter Zarzycki, AdMotive: Creating Killer Marketing in 2025 & Beyond

josh.belk@yahoo.com (Hunter Zarzycki, Josh Belk) — Thu, 25 Sep 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh sits down with Hunter Zarzycki, founder of AdMotive. Hunter and his team work with over 100 shops worldwide, from mobile detailers making $10k a month to multi-million-dollar operations. Today, he shares his story, plus actionable tips for creating killer marketing campaigns as we head into the end of 2025.

Time Stamps:

(0:00) - Intro

(1:51) - How Hunter Started AdMotive

(7:53) - The Detailing Bubble

(9:06) - Separating Your Marketing From The Competition

(16:28) - Tint vs Detailing Leads

(19:31) - Creating Content That Converts

(30:25) - Small Town Marketing

(35:57) - Changes Going Into 2026

(39:56) - Creating a Family Feel In Business

(43:09) - Enhancing Customer Experience

(52:20) - The Importance of Asking Questions

(58:24) - Balancing Sales With Morals & Values

Hunter & AdMotive

Website - https://admotive.com/

Facebook - https://www.facebook.com/hunter.zarzycki

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Detail Auto Haus: Secrets Behind Selling High Ticket Ceramic Coatings

josh.belk@yahoo.com (Jason Decarlo, Josh Belk) — Thu, 18 Sep 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Jason Decarlo owner of Detail Auto Haus based outside of Sydney Australia. Jason started off as an automotive mechanic but found his passion for detailing after discovering ceramic coatings. Since starting in 2021, Jason has built a detailing business specializing in premium ceramic coatings that's doing $40-50k per month in sales. On the podcast, Jason tells his story and some secrets to selling high ticket ceramic coatings.

Time Stamps:

(0:00) - Intro

(1:41) - From Mechanic to Detailer

(12:47) - Passion vs Business

(20:21) - The Importance of Customer Education

(25:50) - Booking Ceramic Coatings

(28:36) - Ceramic Coating Maintenance

(32:47) - Why Some Customers Pay More

(37:13) - PPF Debate

(42:16) - Avant Guard 1051

(50:27) - Different Kinds of Coatings

(57:00) - Educating Clients on Ceramic Coatings & Charging Premium Prices

Detail Auto Haus

Website - https://www.detailautohaus.com/

Instagram - https://www.instagram.com/detailautohaus

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

From 1 Van to 10 Trucks: Squeegee Boys' Million Dollar Mobile Detailing Empire

josh.belk@yahoo.com (Truxton McSpadden, Josh Belk) — Thu, 11 Sep 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Truxton McSpadden owner of Squeegee Boys Mobile Detailing, his second time on the podcast. This time last year, Squeegee Boys were doing around $50,000 per month with 4 vans and 9 employees. One year later and they've more than doubled revenue to $115,000 per month with 17 employees, and 60% of their business is reoccurring. On the podcast, Truxton shares how he's scaled his mobile car detailing business to a million dollar business and what things have changed since last year.

On the podcast, Truxton shares why he transitioned from Ford Transit vans to Ford Maverick trucks, lowering payroll costs from 42% down to around 30%, new marketing methods, and much more.

Time Stamps:

(0:00) - Intro

(2:33) - How Things Are Going

(7:03) - Switching From Vans to Trucks

(10:34) - Profit

(13:33) - Debt Management

(23:34) - Changes in Marketing

(36:27) - Managing Client Expectations

(40:44) - Maintenance vs 1-Off Details

(44:10) - Time Management & Scheduling

(46:00) - Switching to Commission Pay

(56:07) - Insurance & Safety Procedures

(1:02:48) - Cancellations

Squeegee Boys Mobile Detailing:

Website - https://squeegeeboysdetailing.com/

Instagram - https://www.instagram.com/squeegeeboysdetailing

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Revive Auto Solutions: Navigating Peer Pressure, Building Confidence & Mastering Smart Money Habits

josh.belk@yahoo.com (Anthony Aguilar, Josh Belk) — Thu, 4 Sep 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Anthony owner of Revive Auto Solutions based out of El Paso, TX. Anthony started his detailing business in 2021. While he lost $7,000 his first year in business he continued growing and has since scaled his detailing operation to nearly $200K a year as a solo operator with profit margins around 30%. Today, he tells his story and some secrets to his success.

On the podcast, Josh and Anthony talk about building confidence with your social media presence, investing into training and learning new skills, navigating pear pressure and comparing yourself to others, the importance of marketing to past customers, and much more!

Time Stamps:

(0:00) - Intro

(1:43) - Social Media Presence & Navigating Online Criticism

(10:38) - Transitioning Full Time to Detailing

(18:08) - Challenges in the 1st Year

(24:25) - Aviation Detailing

(32:50) - Day to Day Detailing

(35:43) - Peer Pressure & Comparing Yourself to Others

(44:47) - Insurance & Emergency Funds

(46:55) - Investing in Training & New Skills

(54:07) - Budgeting & Financial Disciple

(1:01:30) - Dealing With Bad Weather

(1:07:19) - The Importance of Past Customers

Revive Auto Solutions

Website - https://www.reviveautosolutions.com/

Instagram - https://www.instagram.com/reviveautosolutions/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Elbow Grease Detailing: Setting Expectations, Picky Clients & Growing Into Film

josh.belk@yahoo.com (William Silva, Josh Belk) — Thu, 28 Aug 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews William/Bill Silva owner of Elbow Grease Detailing out of Tinton Falls, NJ. Bill has been running his detailing business for 15 years and has grown it into a 7 employee operation today. He started off mobile detailing when he was 22 years old and transitioned into a shop where he now offers PPF, window tint, and detailing.

On the podcast, Bill talks about what business was like when he first started, transitioning into the shop, learning PPF, contracting window tint, setting expectations for contamination, and much more.

Time Stamps:

(0:00) - Intro

(2:04) - How Has Business Been

(4:13) - Team Structure & Roles

(8:34) - Business Growth & Employee Management

(19:28) - Expanding Into Tint & PPF

(27:50) - The Power of Visual Communication

(32:13) - Setting Tint & Film Expectations

(46:44) - Raising Prices On Returning Customers

(51:18) - PPF

(55:46) - Networking With Other Local Detailers

Elbow Grease Detailing

Website - https://www.elbowgreasenj.com/

Instagram - https://www.instagram.com/elbowgreasenj

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Detailing Business Q&A: Your 11 Questions Answered

josh.belk@yahoo.com (Josh Belk) — Thu, 21 Aug 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh answers 11 detailing business questions. These questions include book keeping, seasonal trends in the detailing industry, tracking expenses, morning routine, and more.

Time Stamps:

(0:00) - Intro

(0:52) - Cash Reserves

(2:06) - Predicting Cash Flows

(4:32) - Seasonal Price Adjustments

(6:52) - Book Keeping

(8:02) - Section 179 Deductions

(9:58) - Tracking Expenses & Receipts

(10:33) - Chemical Costs Per Vehicle

(12:32) - Scheduling & Appointment Booking

(15:31) - Stacking Techs vs Solo Jobs

(17:33) - Morning & Afternoon Routines

(21:05) - Different Soaps

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

From $100K Year One to Building Their Own Detail Shop – Quick and Clean Mobile Detailing

josh.belk@yahoo.com (Brice Quick, Josh Belk) — Thu, 14 Aug 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Brice Quick owner of Quick and Clean Mobile Detailing based out of Webb City, MO. Quick and Clean is a mobile auto detailing business based of out Webb City, Missouri with 2 mobile units and a freshly built detailing shop. On the podcast, Brice tells us how he built Quick and Clean to over $100,000 in sales his first year, and how he's planning on doubling that number this year in 2025.

Time Stamps:

(0:00) - Intro

(1:27) - How Brice Started

(7:10) - Transitioning to Full Time

(13:49) - Mobile vs Shop

(16:22) - Building a Detail Shop

(24:24) - Content Plan For Growth

(28:07) - Email & Text Marketing

(32:31) - Growth & Challenges

(35:56) - Employee Compensation

(44:25) - Implement Systems For Efficiency

(47:40) - Transparency & Employee Engagement

(53:51) - New Shop

(57:35) - Partnerships W/ Complimentary Businesses

Quick and Clean Mobile Detailing

Website - https://www.quickandcleandetailing.com/

Instagram - https://www.instagram.com/quick_andclean/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

How The Locals Detailing Grew to 3 Mobile Vans, 6 Employees, and a Shop

josh.belk@yahoo.com (Jake, Josh Belk) — Thu, 7 Aug 2025 15:25:06 +0000

On this episode of the Road to $1 Million podcast Josh interviews Jake owner of The Locals Detailing in Warrington, PA. The Locales is a mobile detailing business with 6 employees, 3 mobile vans, and will be expanding into their new shop soon. On the podcast, Jake talks about how he got started, marketing through Facebook community groups, hiring & team building, pricing strategies, his new licensing deal, and more.

Time Stamps:

(0:00) - Intro

(1:09) - How Jake Started

(7:52) - Marketing In Facebook Groups

(15:11) - Getting The First Van

(18:07) - Marketing Strategies

(21:15) - Not Taking Pay

(25:57) - Hiring & Team Building

(36:20) - Upselling & Raising Avg Ticket Price

(41:15) - Pricing Strategies & Customer Communication

(1:00:22) - Setting Goals & Scaling

(1:04:06) - Licensing Deal

The Locals Detailing

Website - https://www.thelocalsdetailing.co/

Instagram - https://www.instagram.com/thelocals.detailing/?hl=en

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Just Dip It: Building A Million Dollar Car Customization & Protection Shop In Sydney Australia

josh.belk@yahoo.com (Benji Diquattro, Josh Belk) — Thu, 31 Jul 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Benji owner of Just Dip It based out of Sydney, Australia. Just Dip It is a car customization, restyling, and protection shop offering chrome deletes, PPF, ceramic coatings, car detailing, window tinting, and tons more. Benji started his career as a painter but has since expanded his operation to offer pretty much anything car customization related. Today, he has 13 employees, a 10,000+ sq foot shop, and a multi-million dollar per year business.

On the podcast Benji talks about marketing, the importance of upselling, how he communicates with leads, hiring an operations manager, and more.

Time Stamps:

(0:00) - Intro

(1:47) - How Just Dip It Began

(6:07) - Where They're At Today

(10:48) - Marketing PPF

(12:19) - Social Media

(20:32) - Sales & Customer Communication

(33:06) - Operation Management

(39:28) - Upselling & Profit

(48:30) - Dealership Work

(55:18) - Visionary vs Integrator

(1:02:55) - 2025 Goals

Just Dip It

Website - https://share.google/bJd4iPBsF2isbauJq

Instagram - https://www.instagram.com/justdipit_sydney/?hl=en

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Dylan Hartman - 20 Year Old Social Media Star Turned Detailing & Tint Shop Owner

josh.belk@yahoo.com (Dylan Hartman, Josh Belk) — Thu, 24 Jul 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Dylan Hartman, owner of No Limit Tint & Film. At only 20 years old, Dylan has built a massive social media presence with over 600K Instagram followers and millions of views of TikTok and YouTube, but in last year, he has decided to follow his passion and build a car detailing and window tint shop in his home town of Feasterville, PA. Today, less than a year since starting No Limit, Dylan has 1 full time and just moved into a new shop. He also rebranded from No Limit Detailing to No Limit Tint & Film. On the podcast, he talks about his journey.

Time Stamps:

(0:00) - Intro

(1:42) - The Journey Into Detailing

(10:30) - Finding A Good Shop & Lease Agreements

(23:30) - Marketing In The Beginning

(30:17) - Tips For Increasing Referrals

(34:23) - Learning Window Tint On Your Own

(44:49) Shifting From Detailing To Window Tinting

(52:14) - Shop Location & Competition

(55:07) - Social Media

(58:55) - Goals For Growth

No Limit Tint & Film

Website - https://www.nolimittintandfilm.com/

Instagram - https://www.instagram.com/dylanhartman/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Steven Lee - Mastering Ads For Car Detailing, Tint, Coatings & PPF On Meta & Google

josh.belk@yahoo.com (Steven Lee, Josh Belk) — Thu, 17 Jul 2025 17:41:35 +0000

On this episode of the Road to $1 Million podcast Josh interviews Steven Lee owner of Rogue Marketing. Rogue Marketing is a marketing agency that has helped over 200 car detailing, window tinting, paint protection film, and ceramic coating shops with their Google and Facebook ads.

On the podcast, Steven talks about his story, the importance of a good quality content strategy, navigating Meta vs Google ads, and much more.

Time Stamps:

(0:00) - Intro

(2:09) - Steven's Story

(9:46) - The Importance Of A Content Strategy

(15:33) - Website & CRM

(18:58) - Google vs Meta Ads

(33:33) - Tips For Follow-Up & Lead Nurturing

(43:17) - Understanding Different Lead Types

(50:50) - Navigating Meta Ad Challenges

(1:04:58) - Opportunities For 2025/2026

Rogue Marketing

Website - https://rogue-marketing.com/

Steven's Facebook - https://www.facebook.com/StevenLeeOU

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Detailers of Sarasota: How They Built a $115K Mobile Van Setup & Scaled to $10K+ Weeks

josh.belk@yahoo.com (Adam Hindman, Josh Belk) — Thu, 10 Jul 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Adam Hindman, owner of Detailers of Sarasota based out of Sarasota, Florida. Over the past 12 years, Adam has built a detailing business that generates $10,000 - $15,000 per week working only 4 days per week. Today, Adam has 1 full time employee, thousands of returning customers, an amazing contract with a Lamborghini dealership, and a mobile van setup worth over $100K.

On the podcast Adam talks about how he started his detailing business, lessons from past failures, the importance of a professional setup, social media, creative marketing strategies, and much more.

Time Stamps:

(0:00) - Intro

(3:25) - The Importance Of A Professional Setup

(10:16) - Learning From The Past

(16:42) - Avoiding Maintenance Details

(23:13) - The Art Of Customer Communication

(37:20) - Networking With Local Businesses

(42:32) - Creative Marketing Strategies

(47:48) - How To Weed Out Price Shoppers

(50:09) - Pricing & Packages

(57:48) - Social Media & Personizing Customer Interactions

Detailers of Sarasota

Website - https://www.detailersofsarasota.com/

Instagram - https://www.instagram.com/detailersofsarasota

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

LeJeune Ceramic Coating & Paint Protection: Creating A Personalized Customer Experience, Tips For Follow-Up, Learning PPF, And More

josh.belk@yahoo.com (Rollie Abshire, Josh Belk) — Thu, 3 Jul 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Rollie Abshire, owner of LeJeune Ceramic Coating and Paint Protection based out of Marietta, GA. Over the past 5 years Rollie has scaled his Ceramic Coating and PPF company to $50-60k per month in revenue with 2 full time employees. Rollie is also a PPF trainer at Opticle Paint Protection Film, which is the Car Supplies Warehouse brand.

On the podcast Rollie talks about how he uses social media to separate himself from his competitors, his unique personalized process for following up with leads, getting started with PPF, and more.

Time Stamps:

(0:00) - Intro

(1:02) - How Rollie Got Started

(9:18) - How Social Media Has Helped Fuel Growth

(15:17) - Rollie's Day to Day

(18:12) - Struggling With Ads

(29:47) - Creating A Personalized Customer Experience

(37:10) - Sales and Follow-Up Calls

(40:46) - Choosing Between Coatings & PPF Brands

(47:36) - Mobile Maintenance

(55:59) - Tips For Learning PPF

(1:06:13) - Window Tinting

LeJeune Ceramic Coating and Paint Protection

Website - https://www.lejeuneceramiccoating.com/

Instagram - https://www.instagram.com/lejeune_ceramiccoating

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

3 Things Every 6-Figure Detailing Business Focuses On

josh.belk@yahoo.com (Josh Belk) — Thu, 26 Jun 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh talks about three things that all successful detailing businesses are focusing on. Number one, best known always beats best. Number two, it's about creating an experience not just detailing. Number three, your mindset and confidence. If you're looking to start a car detailing business, or scale your current operation, following these three principles will keep you focused on what actually creates success.

Time Stamps:

(0:00) - Intro

(3:23) - Best Known Beats Best

(9:14) - Creating An Experience

(17:52) - Mindset & Confidence

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Ray Padilla: Social Media Marketing - What Separates Top Shops From The Rest

josh.belk@yahoo.com (Ray Padilla, Josh Belk) — Thu, 19 Jun 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Ray Padilla, co-founder of Media Tune and Auto Film Mastery. Ray started Media Tune in 2019 and has scaled it to one of the largest marketing agencies for PPF and window tint shops in the world.

On the podcast Ray talks about starting Media Tune and AFM, navigating Meta ads, what kind of content to create, targeting the right clientele, the importance of follow-up, and much more.

Time Stamps:

(0:00) - Intro

(2:49) - Starting The Media Tune & AFM

(13:19) - Navigating Meta Ads

(25:52) - What Kind Of Content Should You Create

(30:53) - Targeting The Right Clientele

(39:33) - What Separates Media Tune

(46:48) - Who To Hire First As A Small Business

(48:55) - Fortune Is In The Follow-Up

(55:01) - Maintaining Day One Mentality

Ray Padilla

Website - https://themediatune.com/

Instagram - https://www.instagram.com/raympadilla/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Official California Detailing: How Much Should You Pay Employees, Building Systems, Budgeting Finances + Payroll, And More

josh.belk@yahoo.com (Dustin Wharton, Josh Belk) — Thu, 12 Jun 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Dustin Wharton, owner of Official California Detailing (OCD) based out of San Diego, California. Dustin has been detailing for almost 17 years and has scaled his detailing and ceramic coating business to 465 five star reviews with 3 full employees.

On the podcast Dustin talks about what he looks for in a employee, budgeting finances and payroll, daily routine as a detailing business owner, social media, and more.

Time Stamps:

(0:00) - Intro

(1:52) - Start Of The Detailing Journey

(13:54) - Finances and Payroll

(25:40) - What To Look For in a Employee

(37:30) - Creating Systems and Standard Operating Procedures (SOPs)

(46:58) - Dustin's Daily Routine

(53:11) - How Social Media Helps With Business

(58:46) - Contracting Film

(1:01:28) - Still Offering Mobile Detailing

(1:05:08) - Selling Higher End Services in 2025

Official California Detailing

Website - https://www.officialcaliforniadetailing.com/

Instagram - https://www.instagram.com/official_california_detailing/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Pristine Projects: Scaling to $40K Per Month in a Town of 4000 People

josh.belk@yahoo.com (Evan Dils, Josh Belk) — Thu, 5 Jun 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Evan Dils owner of Pristine Projects: Ceramic Coatings & Auto Detailing located in Springville, New York. Evan has scaled his detailing and ceramic coating business from $7K months to $40K months in the past year with just 2 employees in a small town of only 4,000 people. On this week's episode, he talks about how he did it.

On the podcast, Evan talks about starting his detailing business, the struggles of mobile detailing, the importance of hiring employees, starting paid ads, overcoming small town limitations, and much more.

Time Stamps:

(0:00) - Intro

(7:09) - How Evan Started His Detailing Business

(13:48) - Transitioning From Mobile to Shop

(20:35) - The Importance of Employees

(28:46) - Starting Paid Ads

(43:01) - Understanding Pricing and Value In Your Services

(52:28) - Shifting Your Mindset To Make More Money

(1:00:29) - Transitioning Into New Services

(1:03:41) - Overcoming Small Town Limits

(1:09:40) - Renting vs Owning

(1:16:43) - Being Clean In A Dirty Industry

Pristine Projects

Website - https://www.pristine-auto-spa.com/

Instagram - https://www.instagram.com/pristineprojects_

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

What Creates a Successful Partnership: 6 Things To Think About

josh.belk@yahoo.com (Josh Belk) — Thu, 29 May 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh shares his opinion on what creates a successful partnership within a detailing business. He highlights six things to think about and watch out for when it comes to creating a sustainable and healthy partnership, not just with a business partner but also with your employees.

Time Stamps:

(0:00) - Intro

(1:56) - What Creates a Successful Partnership

(5:35) - The Importance of a Shared Vision

(8:22) - Different Skill Sets + Character Traits

(12:39) - Setting Clear Expectations + Defining Roles

(19:52) - Communication and Transparency

(31:38) - Be Open to Change

(40:24) - Pay

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Mike Norng: Building Auto Film Specialists, Partnerships In Business, Working For Others vs Yourself, and More

josh.belk@yahoo.com (Mike Norng, Josh Belk) — Thu, 22 May 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Mike Norng, owner of Auto Film Specialists (AFS), Auto Film Mastery (AFM), and Make More Money. Auto Film Specialists is a film shop located in Houston, Texas with 3 locations focusing on window tint, PPF, and ceramic coating. Today, Mike talks about how he got started in car detailing and how he scaled AFS to one of the largest film shops in the country.

On the podcast, Mike talks about his early business struggles, partnerships in business, hiring your first sales advisor, the importance of marketing and advertising, the difference between scaling vs growing, and more.

Time Stamps:

(0:00) - Intro

(0:55) - Early Beginnings of AFS

(22:06) - Expanding To A Bigger Shop

(29:32) - Early Business Struggles

(32:51) - The Importance Of Working For Others

(46:03) - Working On The Business, Not In It

(48:29) - Partnerships In Business

(1:02:20) - Focusing On The Numbers

(1:12:08) - Hiring Your First Sales Person

(1:17:24) - Learning From Other Shops

(1:23:15) - The Importance Of Marketing & Ads

(1:33:08) - Scaling vs Growing

Auto Film Specialists

Website - https://www.autofilmspecialists.com/

Mike's Instagram - https://www.instagram.com/mikenorng/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Transitioning To Full Time, The Truth About Starting Window Tinting, Handling Damaging A Customer's Vehicle, And More

josh.belk@yahoo.com (David Santos, Josh Belk) — Thu, 15 May 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews David Santos owner of South Side Detail out of Plainfield, IL. David started detailing in June of 2021 and made the leap last year in 2024 to go full time. He generated a little over $40K in sales last year as a full time mobile detailer. This year, he hopes to continue to scale while maintaining a five star rating.

On the podcast Josh and David talk about transitioning to full time detailing, tips for staying busy, handling damaging a customer's vehicle, the truth about starting a new service like window tint, hiring your first employee, and much more!

Time Stamps:

(0:00) - Intro

(1:52) - Being Professional

(7:30) - Has Social Media Helped Get Business

(17:14) - Training At Car Supplies Warehouse

(21:46) - Transitioning To Full Time

(28:19) - Tips For Staying Busy During Slow Seasons

(33:18) - The Importance Of Passion In Service

(45:18) - The Truth About Starting Window Tinting

(50:04) - Marketing Strategies

(52:54) - Financial Planning For Expansion

(59:28) - SEO Strategies

(1:07:55) - Hiring Your First Employee

(1:19:42) - Yelp

South Side Detail

Website - https://www.southsidedetail.com/

Instagram - https://www.instagram.com/south_side_detail/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Urban Werks: From Shack To 12,000 Sq Ft Showroom - Scaling Past $1 Million, Website SEO, Building A Strong Team, And More

josh.belk@yahoo.com (Neil Maser, Josh Belk) — Thu, 8 May 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Neil Maser owner of Urban Werks Garage in Lancaster, PA outside of Philly. Urban Werks is a 12,000 square foot PPF, window tint, ceramic coating, and detail shop with 7 employees and over 450 five star reviews. Neil Started his business back in 2014 out of a 900 square foot shack with 0 customers on the books and has since scaled to over a million dollar detailing facility.

On the podcast Neil talks about his journey building his detailing business over the years, why partnering was one of his worst decisions, moving into a 12,000 square foot facility, hiring strong employees, the importance a website that converts, and much more.

Time Stamps:

(0:00) - Intro

(1:44) - How Urban Werks Began

(6:20) - From Shack To Showroom

(19:35) - Sustainable Growth

(25:27) - The Evolution Of Services

(29:42) - Balancing Profit With Customer Value

(37:21) - How To Pay For A New Shop

(43:43) - Balancing Personal Income vs Business Reinvestments

(51:28) - Team Dynamics And Employee Roles

(1:05:35) - Advertising

(1:08:45) - The Importance Of Having A Website That Converts

Urban Werks

Website - https://www.urbanwerksgarage.com/

Instagram - https://www.instagram.com/urbanwerks

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Mountainside Mobile Detailing: Growing to 5 Vans, Paying Cash vs Using Debt, When is it Appropriate to Pay Yourself, and More

josh.belk@yahoo.com (Nick Burton, Josh Belk) — Thu, 1 May 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Nick Burton owner of Mountainside Mobile Detailing located in Parker, CO right outside of Denver. Nick started Mountainside Mobile Detailing in Dec 2023 and has quickly built it into a six figure detailing business with 3 employees and 5 vans. He currently has 2 vans on the road with 3 more he recently purchased and is preparing to roll out.

On the podcast, Nick talks about how he got his first customers, paying cash vs using debt to buy detailing vans, how to keep a honest and open work environment, when to start paying yourself, opening a shop, and more!

Time Stamps:

(0:00) - Intro

(5:54) - How Nick Got Started Detailing

(13:01) - Getting Your First Customers

(17:00) - Prices & Packages

(23:58) - The July 2024 Sales Dip

(34:35) - Paying Cash vs Using Debt For Growth

(47:28) - Maintaining Team Cohesion

(54:23) - Transparency and Honesty

(1:00:10) - Selling Ceramic Coatings Effectively

(1:05:25) - Opening a Shop

(1:15:41) - Expanding Into New Services

(1:20:43) - The Owner's Job: Hands On vs Management

(1:24:44) - Paying Yourself and Rewarding Efforts

Mountainside Mobile Detailing

Website - https://www.mountainsidedetail.com/

Instagram - https://www.instagram.com/mountainsidedetail

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Starting a Detailing Business in 2025: 6 Steps For Scaling to 6 Figures a Year

josh.belk@yahoo.com (Josh Belk) — Thu, 24 Apr 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh talks about his story starting Belk Mobile Detailing, some of the lessons he has learned, and 6 things you can focus on for scaling your car detailing business to $100,000+ a year in 2025.

Time Stamps:

(0:00) - Intro

(2:33) - How Belk Mobile Detailing Started

(9:35) - Create a Frictionless Process

(14:54) - Be Personable and Professional

(20:40) - Focus On Today's Customer

(25:18) - Start With Cheaper Prices

(30:14) - Work Your Organic Market

(35:14) - Be Seen Everywhere and Overwhelm The Competition

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Rhino Films and Detailing: 15+ Years of Building a Multi-Million Dollar Detailing Facility From The Ground Up

josh.belk@yahoo.com (Alex Lee, Josh Belk) — Thu, 17 Apr 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Alex Lee owner of Rhino Films and Detailing located in Huntington Beach, CA. Alex started his business over 15 years ago doing mobile detailing and offering services from his church but has since built Rhino into a million dollar 17,000 square foot car care facility. Today, Rhino focuses on paint protection film, window tinting, ceramic coating, and premium detailing.

On the podcast Alex talks about how he got started detailing, how him and his business partner balance their roles, problems with ceramic coating, what the detailing industry will look like in 5-10 years, and more!

Time Stamps:

(0:00) - Intro

(1:34) - How Alex Got Started

(6:56) - Getting Into Tint & PPF

(16:00) - Still Offering Detailing

(18:50) - Google vs Yelp

(25:18) - Setting Yourself Apart

(28:57) - Alex's First Big Hire

(35:27) - What Will The Industry Look Like In 5 Years?

(38:08) - The Problem With Ceramic Coating

(45:45) - Different Employee Roles

(48:30) - 2025 Goals

(59:09) - Different Types of Customers

(1:05:55) - Hyper cars vs Daily Drivers

(1:09:27) - Learning From Mistakes

Rhino Films and Detailing

Website - https://rhinofilmsdetailing.com

Instagram - https://www.instagram.com/rhinocarcare/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Upscale Detailing Co: Scaling to $500K in 2025, Hiring Employees The Right Way, Introducing PPF & Tint, and More

josh.belk@yahoo.com (Jared Clasen, Josh Belk) — Thu, 10 Apr 2025 15:05:25 +0000

On this episode of the Road to $1 Million podcast Josh interviews Jared Clasen owner of Upscale Detailing Co located in Columbus, GA. Upscale is a detail shop focused on high end detailing, ceramic coatings, paint corrections, PPF, and window tinting. Upscale has 322 five star reviews, 4 employees, and plans to do $500K in gross sales in 2025.

On the podcast, Jared talks about tips and tricks for hiring qualified employees, his experience learning window tinting and PPF, gauging customer interest off of a phone call, educating customers, and much more!

Time Stamps:

(0:00) - Intro

(2:08) - How Jared Started Detailing

(3:48) - Refining Your Skills Through Training

(9:11) - Transitioning into PPF and Window Tinting

(15:18) - Building a Team & Job Roles

(19:02) - Setting Expectations for New Services

(25:27) - Hiring the Right Way

(36:55) - Gauging Customer's Interest on the Phone

(41:08) - Educating Customers

(46:22) - Opening a 2nd Shop

(49:51) - Advice for New Window Tinters

Upscale Detailing Co

Website - https://www.upscaledetailco.com/

Instagram - https://www.instagram.com/upscaledetailco

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Grant Menard: Building a $3 Million Detailing Business Without Ads - Creating Unforgettable Customer Experiences and Building Your Dream Team

josh.belk@yahoo.com (Grant Menard, Josh Belk) — Thu, 3 Apr 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Grant Menard owner of Menard Premium Detailing located outside of Philadelphia, Pennsylvania. Grant started his detailing business back in 2018 out of his mom's garage after leaving his job in the pharmaceutical industry and has since built it into a +$3,000,000/year business. Today, over 60% of their sales comes from PPF and the other 40% comes from window tinting, ceramic coatings, and detailing. Today, Grant's business mostly runs itself and he is now involved with several other companies, but today's podcast is focused on Menard Premium Detailing.

On the podcast Grant talks about how he got started detailing, creating unforgettable customer experiences, introducing PPF and tint, building a business strictly off referrals, and much more.

Time Stamps:

(0:00) - Intro

(0:54) - How Grant Got Started Detailing

(9:42) - Partnering W/ Dealerships

(14:08) - Getting Clients Without Ads

(17:20) - Asking For Referrals

(23:42) - Building Trust

(27:22) - How To Introduce PPF & Window Tint

(32:33) - Creating Unforgettable Customer Experiences

(41:23) - Grant's First Million

(45:20) - The Art of Giving

(53:15) - Grant's & Team Roles In The Business

(1:04:07) - Personalizing Customer Experiences

(1:08:55) - Growth & Goals

(1:15:19) - Advice For Other Detailers

Menard Premium Detailing

Website - https://www.menardpremiumdetailing.com

Instagram - https://www.instagram.com/menardpremiumdetailing

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

48 Detailing Co: Building 500+ Reviews, Using YouTube to Sell Your Services, Setting Yourself Apart From Competition, and More!

josh.belk@yahoo.com (Zaia Dinkha, Josh Belk) — Thu, 27 Mar 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Zaia Dinkha owner of 48 Detailing Co. located in Surprise, AZ. Zaia started his detailing business 7 years ago as a mobile detailer and has since built 48 Detailing into a million dollar shop with 8 employees and over 500 five star reviews. Today, they specialize in PPF, window tinting, and ceramic coatings.

On the podcast, Zaia talks about how he built 500+ Google reviews, transitioning from detailing to new car protection services, guiding educating and nurturing your customers, using YouTube to sell PPF and other services, upselling, and much more!

Time Stamps:

(0:00) - Intro

(3:08) - How Zaia Started Detailing

(8:14) - Transitioning From Mobile to Shop

(11:50) - Day to Day as a Business Owner

(15:13) - From Detailing to PPF

(18:56) - Selling a Commodity vs Experience

(27:10) - Talking with Customers

(32:36) - Social Media & YouTube

(37:41) - Car Care Products

(40:50) - Upselling

(44:50) - Saturation in Ceramic Coatings

(50:15) - Getting Started in Film

(56:20) - 2025 Goals

48 Detailing Co.

Website - https://48detailing.com/about-us/

Instagram - https://www.instagram.com/48detailingco/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Fort Worth Auto Detail: Firing Half Your Team, Salary vs Hourly, Getting Started in PPF, Mobile vs Shop, and More

josh.belk@yahoo.com (Josh Belk) — Thu, 20 Mar 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Austin Pruett owner of Fort Worth Auto Detail. Fort Worth Auto Detail is a detailing shop located in Fort Worth, TX offering ceramic coatings, paint protection film (PPF), and window tinting. Austin moved into a new facility in September of 2024 and launched PPF. He plans to hit $1.2 million in sales in 2025 with the addition of this new service and location.

On the podcast, Austin talks about firing half of his team in the beginning of 2025, how he got started in PPF, mobile detailing vs shop detailing, paying his employees, and much more.

Time Stamps:

(0:00) - Intro

(0:50) - How Austin Started Detailing

(5:34) - Getting Started in PPF

(13:46) - Google & FB Ads

(17:37) - Is Detailing Still Worth It?

(19:56) - More on PPF

(26:41) - Is Window Tint a Commodity?

(29:55) - Ceramic Coatings

(35:09) - Mobile vs Shop

(38:54) - Reducing Friction in Your Customer's Experience

(45:08) - Letting Go of Half The Team

(51:51) - Paying Employees

(58:49) - Day to Day Responsibilities

(1:03:20) - Quarterly Goals

Fort Worth Auto Detail

Website - https://www.fortworthautodetail.com/?

Instagram - https://www.instagram.com/fortworthautodetail

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Harker Heights Ceramic Coatings: From $26K/mo to $115K/mo in 6 Months With 623 Five Star Reviews

josh.belk@yahoo.com (Matthew Jones, Josh Belk) — Thu, 13 Mar 2025 15:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Matthew Jones owner of Harker Heights Ceramic Coatings located outside of Killeen, TX. Harker Heights is a window tinting, ceramic coating, and paint protection film (PPF) shop with 5 full time employees and 623 five star Google reviews. Matthew started 2024 working out of his home shop doing around $30,000 per month in sales. In June of 2024, he moved out of his home shop into a new location and scaled to $115,000 per month by October of 2024. This year, he plans to do over $1.2 million in sales.

On the podcast, Matt talks about how he transitioned from his home garage to a professional shop, introducing window tint, marketing and advertising on Google and Facebook, building 600+ five star Google reviews, and much more!

Time Stamps:

(0:00) - Intro

(2:48) - Moving From a Home Garage to a Professional Shop

(8:23) - Getting Clients From Reddit

(10:59) - How Matt Got Started Detailing

(15:20) - Introducing Window Tinting

(23:27) - Being Efficient With Your Schedule

(35:11) - Paying Employees For PPF & Coatings

(40:10) - SEO vs Google vs Facebook vs Referrals

(45:43) - Video vs Photo Ads

(51:35) - Building 300 Five Star Reviews

(1:00:57) - Following Up With Leads

(1:05:29) - 2025 Goals to Reach $150K/month

Harker Heights Ceramic Coatings

Website - https://www.hhceramiccoatings.com/

Instagram - https://www.instagram.com/hhceramiccoatings/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Sig Auto Detailing: Transitioning From Mobile Detailing to a Shop, Getting Started in Window Tint, Ceramic Coating Problems, and More

josh.belk@yahoo.com (Jake Gammill, Josh Belk) — Thu, 6 Mar 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Jake Gammill owner of Sig Auto Detailing located in Joplin, MO. Sig Auto Detailing is a automotive detailing, ceramic coating, and window tinting shop. Jake started his detailing business back in 2020 offering strictly mobile detailing but has since transitioned his business to shop only. Sig just recently started offering window tinting to it's clients, so that is a big focus on this week's episode.

On the podcast, Jake talks about how he got started detailing, transitioning from mobile to a shop, introducing window tinting to his clients, ceramic coatings, and much more.

Time Stamps:

(0:00) - Intro

(1:42) - How Sig Auto Detailing Started

(8:00) - Window Tinting

(16:35) - Marketing & Cost Per Lead

(20:47) - Ceramic Coatings & Paint Corrections

(30:32) - Competition & Other Detailers

(35:12) - Ceramic Coating Mobile

(38:30) - Issues With Coatings

(46:30) - Cross Selling Tint & Coatings

(54:22) - Improving Tint Efficiency

(59:07) - Getting Comfortable on Camera

(1:04:48) - 2025 Goals

Sig Auto Detailing

Website - https://www.sigautodetailing.com/

Instagram - https://www.instagram.com/sigautodetailing

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Detail Doctors: Building a Detailing, Ceramic Coating, and PPF Shop in Your Early 20s

josh.belk@yahoo.com (Alex Bulbarela, Paul, Josh Belk) — Thu, 27 Feb 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Alex and Paul owners of Detail Doctors in Kansas City, MO. At just 25 and 22 years old, Alex and Paul have built their detail shop into one Kansas City's largest. The Detail Doctors offer ceramic coatings, PPF, window tint, and premium detailing. With 4 employees and 234 five star Google reviews, Alex and Paul have built a strong reputation for high quality detailing and premium automotive protection services.

On the podcast, Alex and Paul talk about how they recently merged their two detailing businesses, how being apart of car clubs has helped generate PPF & ceramic coating clients, and they also share a few client stories that you may find interesting.

Time Stamps:

(0:00) - Intro

(0:59) - Merging Two Detailing Businesses

(6:44) - Marketing

(20:03) - Ceramic Coatings

(23:12) - Window Tint

(29:40) - More On Merging

(31:18) - Salary & Commission

(34:58) - Service Over Sales

(39:33) - Ceramic Coating Maintenance

(44:45) - Ceramic Coating Brands

(49:39) - How Alex & Paul Started

(56:34) - 2025 Goals

Detail Doctors:

Website - https://www.detaildoctorskc.com/

Instagram - https://www.instagram.com/detaildoctorskc

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Villegas Brothers: Building a $3 Million Per Year Film Company - Staying Focused, Managing a Team, Building a Personal Brand, and More

josh.belk@yahoo.com (Alexis Villegas, Juan Villegas, Josh Belk) — Thu, 20 Feb 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews the Villegas Brothers, Alexis and Juan. Alexis and Juan started bogartechdesigns.com in 2019 and have since build it into $3 million per year film, vinyl, and tint e-commerce company. Alexis and Juan also run a podcast called the Driven Podcast where they talk entrepreneurship, business, and life.

On the podcast, Alexis and Juan talk about their journey going from $105,000 in 2019, their first year in business, to $3 million in 2024. They also talk about what it's like working with family, managing a 12 employee team, building a personal brand, maintaining focus, and more!

Time Stamps:

(0:00) - Intro

(0:58) - About Villegas Brothers

(6:51) - Marketing Their Products

(9:47) - Costs & Margins

(11:50) - Going Full Time

(14:38) - Working With Family

(23:53) - Maintaining Focus

(30:47) - bogartechdesigns.com

(42:01) - Margins on Window Tint

(44:45) - Managing Your Team

(52:14) - Hiring a New Role

(57:12) - Shifting Focus to YouTube

(1:01:22) - Growing a Personal Brand

(1:05:00) - Generating Great Video Ideas

Villegas Brothers

Website - https://bogartechdesigns.com/

Instagram - https://www.instagram.com/villegasbrothers/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

From $20 Mobile Details to a $950K/Year PPF, Tint, and Ceramic Coating Shop: Windows & Wheels Auto Detailing

josh.belk@yahoo.com (Wills Amstutz, Josh Belk) — Thu, 13 Feb 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Wills Amstutz owner of Windows and Wheels out of Gilbert, AZ. Wills and his sister started their detailing business from rock bottom when they were still in high school and have since grown it into a $950,000/year detail shop. Today, most of their revenue comes from paint protection film (PPF), ceramic coatings, and window tint. Windows and Wheels employs 5 in person team members and 3 virtual team members. They have over 250 five star reviews.

On the podcast, Wills talks a lot about key metrics like cost per lead, closing ratio, and average order value. He also gives some insight into his marketing, how he manages employees, what growth looks like for them, and much more.

Time Stamps:

(0:00) - Intro

(1:04) - Entrepreneurial Operating System & Wills Journey

(8:11) - Knowing Your Numbers

(14:28) - Business Back at $350k/year

(20:11) - Introducing PPF

(23:12) - Repeat Business

(32:52) - Being Patient W/ New Ideas

(38:26) - Marketing

(43:36) - What Ads Work?

(51:52) - Cost Per Lead

(57:18) - Employees

(1:04:16) - Window Tint

(1:08:56) - Having Multiple Bank Accounts

(1:13:40) - Paying Employees

(1:17:41) - Average Closing Ratio

(1:18:42) - Raising Prices

(1:24:25) - Working W/ Family

Windows and Wheels

Website - https://windowsandwheels.com/

Instagram - https://www.instagram.com/windowsandwheels/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

Chris Di Giovanni: Owner of Detailers Roadmap - Secrets to Website Optimization & SEO For Detailing & Tint Shops

josh.belk@yahoo.com (Christopher Di Giovanni, Josh Belk) — Thu, 6 Feb 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Christopher Di Giovanni, owner and founder of Detailers Roadmap. Detailers Roadmap is a digital marketing agency for detailing, ceramic coating, PPF, and window tint shops. Chris and his team build websites for some of the largest brands and detail shops in the country including Chicago Auto Pros, LLumar, STEK, CARPRO, System X, as well as many guests that I've had on this podcast.

On the podcast, Chris talks about what makes a great website, how to rank well on Google search, changing your Google business name, revenue plateaus, and much more. I also have him critique my own website, which I hope you guy's can find some kind of value in. Checkout https://www.detailersroadmap.com/ if you're interested in learning more about services they offer.

Time Stamps:

(0:00) - Intro

(2:36) - Chris's Journey

(11:16) - Sales Plateaus in Detailing

(23:34) - Marketing & FB Ads

(30:18) - Analyzing & Critiquing my Website

(44:21) - Transitioning in PPF & Coatings

(49:46) - Raising Prices

(55:20) - Adding Tint & PPF

(1:01:15) - Changing Your Google Business Name

(1:07:32) - Growth in PPF

Detailers Roadmap

Website - https://www.detailersroadmap.com/

Instagram - https://www.instagram.com/detailersroadmap

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Road to $1 Million

Instagram - https://www.instagram.com/roadto1milliondetailing/

AZ Heat Detail: Scaling to $130K/month With PPF, Ceramic Coatings, and Dealership Services

josh.belk@yahoo.com (Brett Kuhn, Kyle Kuhn, Josh Belk) — Thu, 30 Jan 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews brothers Brett and Kyle owners of AZ Heat Detail out of Phoenix, AZ. Brett and Kyle have built up two businesses under the AZ Heat umbrella. First is their dealership reconditioning business, which focuses on scratch removal, touch up paint, and curb rash repair for dealerships. Second, is their retail detail shop focused on paint protection film (PPF), ceramic coatings, window tint, and high-end auto detailing. Together, these two businesses are generating over $130,000/month. AZ Heat has 9 employees and 147 five star Google reviews.

On the podcast, Brett and Kyle talk about getting dealership clients for the reconditioning business, marketing for their retail shop, Facebook ads, cost per lead, closing ratios, sale skills, and much more! Starting Spring of 2025 Brett and Kyle will be offering training for their dealership reconditioning business. If you're interested in learning more send them an email at sales@drsphoenix.com.

Time Stamps:

(0:00) - Intro

(3:00) - Reconditioning Services for Dealerships

(10:32) - Getting Dealership Contracts

(20:22) - Opening the Retail Shop

(26:02) - Ad Agencies/Marketing

(44:12) - Facebook Ads ROI & Sales Metrics

(48:55) - Phone & Sale Skills

(59:39) - Cost Per Lead & Closing Ratios

(1:06:23) - Follow Up

(1:14:03) - 2025 Goals

AZ Heat Detail:

Website - https://azheatdetail.com/

Instagram - https://www.instagram.com/azheat_detail/le

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Team vs Solo Detailing, Getting Started in Paint Protection Film (PPF), Small Favors Huge Returns: Prestige Auto Detail

josh.belk@yahoo.com (Sean Free, Josh Belk) — Thu, 23 Jan 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Sean Free owner of Prestige Auto Detail out of Portland, OR. Prestige Auto Detail is a paint protection film (PPF) and ceramic coating shop which started in 2016 specializing in vehicle protection and correction services. While Sean has experience managing a 3 person team he has since scaled back to a solo operation focusing solely on automotive protection services.

On the podcast, Sean talks about the difference between running a team vs a solo detail shop, finding his passion in PPF, educating clients protection services, and much more.

Time Stamps:

(0:00) - Intro

(1:40) - Scaling Back to a Solo Operation

(14:57) - Small Favors Huge Returns

(20:10) - Educating Clients on Protection Services

(30:59) - Advertising

(37:32) - Advantages of Solopreneurs

(42:50) - Getting Started in PPF

(56:55) - Raising Prices

(58:43) - Detailing vs Protection Services

(1:07:32) - Margins on PPF

(1:14:13) - Selling Ceramic Coatings to Detailing Clients

(1:16:26) - Shop Space

(1:23:08) - Maintenance Details

(1:34:32) - Growth & Goals

(1:47:43) - Staying Curious & Passionate

(1:50:03) - Hiring & Team Building

Prestige Auto Detail:

Website - https://www.prestigeautodetailnw.com/

Instagram - https://www.instagram.com/prestigeautodetailnw/

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Renowned Detailing: $250K First Year Mobile Detailing w/ 250 Five Star Reviews & 62K Instagram Followers

josh.belk@yahoo.com (Justin Williams, Devin Williams, Josh Belk) — Thu, 16 Jan 2025 16:00:00 +0000

On this episode of the Road to $1 Million Podcast Josh interviews brothers Justin and Devin Williams, owners of Renowned Detailing in Kansas City, KS. Renowned Detailing is a mobile detailing business that offers premium detailing and ceramic coating services directly at their client's home. In their first full year of business, Renowned grossed over $250K with two mobile detailing vans. Today, they have over 250 five star Google reviews and over 62K followers on Instagram.

On the podcast, Justin and Devin talk about how they got started mobile detailing, social media marketing strategies for getting their first customers, buying out one of their competitors, bad customer experiences, and much more.

Time Stamps:

(0:00) - Intro

(1:11) - Justin and Devin's Background

(4:58) - How Renowned Started

(8:16) - Getting Their First Clients

(13:01) - Buying Out a Competitor

(18:13) - Prices

(28:33) - Reviews

(34:38) - Paying Employees

(40:32) - Detailing in the Cold

(42:27) - Bad Clients

(49:35) - Mobile Vans

(56:56) - Social Media

(1:01:34) - Chemicals

(1:05:37) - Growth

(1:07:48) - Mobile Ceramic Coatings

(1:13:02) - Gift Cards

Renowned Detailing:

Website - https://www.renowneddetailing.com/

Instagram - https://www.instagram.com/renowned_detailing

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

$780K/year Detail Shop W/ 475 Five Star Reviews: Diamond Detail - Raising Prices, SEO, Paying Employees, and More

josh.belk@yahoo.com (Travis, Josh Belk) — Thu, 9 Jan 2025 16:00:00 +0000

On this episode of the Road to $1 Million podcast Josh interviews Travis owner of Diamond Detail located in Puyallup, Washington. Coming from a background in paintless dent repair (PDR), Travis acquired Diamond Detail in 2013 and has since grown it into a $780k per year detailing shop with an impressive 475 five star reviews. Most of Diamond Detail's business today is focused on ceramic coating and detailing, although Travis is still doing tons of dent repairs. They also offer paint protection film and window tint.

On the podcast Travis talks about raising his prices from $75 to $110 per hour, managing operations and staff, paying employees, SEO techniques for ranking #1 on Google, and much more.

Time Stamps:

(0:00) - Intro

(1:50) - How and Why Travis Got Started

(7:32) - Raising Prices

(16:05) - Ceramic Coatings

(27:41) - How Often Do People Have Their Car Detailed?

(33:46) - Operations & Staff Management

(42:34) - Different Service Offerings

(47:26) - Gift Cards

(49:30) - Paying Employees

(56:03) - Paintless Dent Repair (PDR)

(1:00:17) - SEO

(1:12:16) - Reducing Friction in the Buying Process

Diamond Detail:

Website - https://diamonddetailshop.com/

Instagram - https://www.instagram.com/diamonddetailshop/reels/

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Training Employees, Installing PPF & Window Tint for Dealerships, Ceramic Coatings, and More: Tabula Rasa Detailing

josh.belk@yahoo.com (Ben Beitel, Josh Belk) — Fri, 3 Jan 2025 15:52:06 +0000

On this episode of the Road to $1 Million podcast Josh interviews Ben Beitel owner of Tabula Rasa Fine Auto Detailing. Tabula Rasa is a detail shop located in Chantilly, VA offering window tint, paint protection film (PPF), ceramic coatings, and car detailing. Coming from a background in restaurant ownership, Ben started his detailing business full time in 2016 and has since scaled to one of Virginia's top automotive detailing shops.

On the podcast, Ben talks about his experience working with dealerships and why he wishes he would've gotten started sooner. He also talks about training his employees on PPF, operations management, competition, building a detail business that is sellable, different ceramic coating brands, and much more.

Time Stamps:

(0:00) - Intro

(1:58) - Hiring, Training, and Employees

(10:17) - Ben's Background

(16:01) - Getting Started in Detailing

(20:25) - Competition in Detailing

(24:10) - Operations Management

(33:32) - Talking to Clients & Prices

(44:10) - Ceramic Coatings

(52:09) - Dealerships

(1:11:21) - Growth & Maintenance Details

Tabula Rasa Auto Detailing:

Website - https://trdetail.com/

Instagram - https://www.instagram.com/tabularasadetailing/

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

9 Dealership Contracts With 60+ Employees: Bulldog Auto Detailing - Growing a Detailing, Ceramic Coating, PPF, and Tint Business to 3 Locations

josh.belk@yahoo.com (Gram Short, Josh Belk) — Thu, 26 Dec 2024 20:38:11 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Gram Short owner of Bulldog Auto Detailing. Bulldog is a detail shop with locations in Waco, TX, Temple, TX, and Sturgis, SD offer auto detailing, window tint, ceramic coatings, and paint protection film (PPF). They offer their services to both private party retail clients as well as dealerships. Gram went full time in his detailing business back in 2016 and has since grown Bulldog to a 60+ person team. Roughly 40 of his employees manage his 9 dealership contracts while the rest focus on premium detailing, ceramic coatings, window tint, and paint protection film (PPF). Gram has built a detailing business that not only generates phenomenal cash flow but also allows his employees to see a future with Bulldog and have a life long career there.

On the podcast, Gram talks about scaling his detailing business to what it has become today, managing 60+ employees, why he choose to grow dealership detailing, how to effectively detail for dealerships, opening a shop in a small town, and much more.

Time Stamps:

(0:00) - Intro

(1:55) - Opening a New Shop in a New State

(4:20) - Gram's Detail Journey

(12:03) - Detailing for Dealerships

(18:41) - Getting His 1st Dealership Contract

(33:48) - Paying Employees

(35:37) - Growing PPF, Coatings, and Window Tint

(40:20) - Getting Started in Tint

(44:37) - Opening Bulldogs 4th Shop

(49:30) - Finding Employees

(55:23) - Getting Started in PPF

(59:44) - Reducing Friction in the Buying Process

(1:04:40) - Ceramic Coating

(1:12:10) - Is Training Worth It?

Bulldog Auto Detailing:

Website - https://bulldogautodetailing.com/

Instagram - https://www.instagram.com/bulldogautodetailing/

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Building Mobile Detailing Vans: Ralda's Details - Training, 5 Star Service, and More

josh.belk@yahoo.com (Tony Ralda, Josh Belk) — Fri, 20 Dec 2024 16:28:42 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Tony Ralda owner of Ralda's Details LLC located in Richmond, VA. Ralda's Details is a detailing shop offering both mobile detailing and shop services. They have 387 five star reviews, 3 vans, over 4 employees, and offer training. Perhaps most interesting, Tony also builds and sells mobile detailing vans to other detailers throughout the country.

On the podcast, Tony talks about how he got started detailing in his home country of Guatemala and how he has since scaled Ralda's to a premium detail shop offering ceramic coatings, window tint, and paint protection film (PPF). We talk about introducing new services to your existing detailing business without sacrificing your five star rating, mobile vs shop detailing, Tony's experience training others, and much more.

Time Stamps:

(0:00) - Intro

(2:02) - How Tony Started Detailing

(7:47) - Training

(12:47) - Window Tint Training

(15:27) - Getting Into PPF

(19:16) - Is Training Worth It?

(22:49) - Introducing PPF & Tint

(24:26) - Advertising & Marketing

(27: 49) - Building Mobile Vans

(37:35) - Mobile vs Shop

(42:38) - Tips on Introducing Tint

(46:49) - Not Chasing Perfection While Maintaining a 5 Star Review

(57:34) - Growth

(58:55) - Employees

Ralda's Details LLC:

Website - https://www.raldasdetails.com/

Instagram - https://www.instagram.com/raldasdetails/

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Managing a 56 Person Team: Dustin Jackson - Owner of EZN Detail, IGL Coatings, & Detail Bookie

josh.belk@yahoo.com (Dustin Jackson, Josh Belk) — Thu, 12 Dec 2024 21:04:05 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Dustin Jackson, owner EZN Detail & Storage, IGL Coatings, and Detail Bookie. EZN has 222 five star reviews and offers both automotive and marine detailing and ceramic coatings. Located out of Saraland, AL Dustin manages a team of 56 employees across all his companies, 14 of which exclusively run the detailing business.

On the podcast, Dustin talks about his journey starting EZN more than 12 years ago and how it has become what it is today. We talk about leading a team, mobile detailing vs shop detailing, managing expenses, owning IGL coatings, marketing, and much more!

Time Stamps:

(0:00) - Intro

(1:07) - About EZN Detail & Storage

(4:15) - Ceramic Coating Boats

(9:49) - How Dustin Got Started

(16:21) - Mobile vs Shop

(19:07) - Scaling a 2nd Business

(23:21) - Managing Expenses

(29:08) - IGL Coatings

(36:09) - What Sets EZN Apart?

(42:29) - Marketing & Advertising

(50:43) - Maintenance Washes

(53:54) - FB Ads

(58:58) - Giving a Price Over the Phone

(1:02:42) - Advice on Running a Team

EZN Detail & Storage:

Website - https://www.ezndetail.com/

Instagram - https://www.instagram.com/ezndetail

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

15 Year Detailing Veteran Teggy's Elite Detailing: Growing to 371 Five Star Reviews

josh.belk@yahoo.com (Josh Belk) — Fri, 22 Nov 2024 20:16:58 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Ryan, owner Teggy's Elite Detailing located in Queens, NY. Teggy's is a shop only detailing business that offers everything from detailing, ceramic coatings, paint protection film, window tinting, and more. They have 371 five star Google reviews, two full time employees, and are detailing an average of 5-10 cars per week. Having started detailing at the age of 15, Ryan has tested hundreds of different ceramic coating and detailing products and is a true veteran in this industry.

On the podcast, Ryan talks about his journey detailing, five star customer service, phone skills for ceramic coatings/pff, sub-contracting mark-ups, and much more.

Time Stamps:

(0:00) - Intro

(2:24) - How Ryan Got Started Detailing

(13:45) - Introducing Ceramic Coatings

(16:25) - Subcontracting Markups For PPF/Tint

(22:14) - Phone Skills For PPF/Coatings

(29:11) - Maintenance Plans

(31:50) - Upselling Tint

(33:55) - A Typical Week

(39:33) - Marketing

(44:50) - Google Ads

(51:08) - Detailing Packages & Prices

(54:43) - Maintaining Coatings

(1:01:25) - Pickup & Dropoff + Rental Cars

(1:07:33) - Ceramic Coatings

Teggy's Elite Detailing:

Website - https://www.teggyselitedetailing.com/

Instagram - https://www.instagram.com/mrteggy_elite_detailing

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Scaling to 15 PPF/Ceramic Coating Installs Per Week: Ceramic Pro Elite Dealer Dynamic Detailing

josh.belk@yahoo.com (Josh Belk) — Fri, 15 Nov 2024 01:47:12 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Daniel, owner of Dynamic Detailing located in San Jose, CA. Dynamic Detailing focuses on vehicle protection services, like ceramic coating and paint protection film (PPF). With six full time employees, over 600 five star reviews, and 15 years of detailing experience, Daniel is true master in this industry. Daniel first started detailing in 2010, began ceramic coating in 2014, introduced PPF in 2018, and added window tinting in 2023. Now in 2024, Dynamic Detailing is installing PPF and ceramic coatings to 12-15 cars per week.

On the podcast, Daniel talks about how his six man team remains highly efficient working only four days a week, what it takes to be an all-star ceramic coating/PPF installer, effective branding/marketing strategies, and much more. Daniel recently moved his business into a new shop in 2023 that is absolutely stunning! Go check out his website and social media to see photos. Daniel also provides training classes with an emphasize on the business side of running a detail shop. Drop him an email to learn more (daniel@dynamicdetailing.com).

Time Stamps:

(1:33) - Daniel's Journey

(13:15) - Yelp, Google, Marketing

(18:55) - Ideal Clientele for PPF/Ceramic Coatings

(23:20) - Sale Skills

(32:36) - PPF Costs

(39:29) - Ceramic Pro Coatings

(48:26) - PPF Process and More on Costs

(53:48) - Ceramic Coating Process

(59:40) - Working 4 Days a Week

(1:05:19) - Focusing on Profits First

(1:07:27) - Can You Build a PPF/Coating Business Anywhere?

(1:14:58) - Growth

(1:23:57) - Some Closing Pieces of Advice

Dynamic Detailing:

Website - https://dynamicdetailing.com/

Instagram - https://www.instagram.com/dynamicdetailingsj

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Building a Detailing Business w/ Your Significant Other: The Detail Code

josh.belk@yahoo.com (Josh Belk) — Tue, 5 Nov 2024 15:00:00 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Aaron and Amber, owners of The Detail Code located in San Antonio, TX. Prior to starting The Detail Code in 2019, Aaron worked at a body shop and then at a dealership where he learned how to detail cars. After seeing some success with his own detail shop, Aaron decided to bring on his finance Amber to help scale the business. After 5 years, they have 3 employees, 176 five star reviews, and are detailing 2-4 even 6 cars per day.

Today, Aaron and Amber talk about getting started detailing, what it's like working with your significant other, community involvement, and more. Both of them have done a phenomenal job growing their business utilizing word of mouth and Google, which we talk more about in the episode. We also discuss how networking has helped them grow, prices and packages, gift cards, and dealing with the slow winter season.

Time Stamps:

(1:42) - Aaron's Journey Before Detailing

(11:15) - Managing Roles W/ Your Partner

(14:36) - Networking

(18:58) - Marketing

(26:16) - Amber's Journey Before Detailing

(29:39) - Window Tinting & PPF

(33:38) - Prices & Packages

(39:11) - Orbis X

(43:35) - Gift Cards

(46:48) - Dealing W/ Winter Slow Season

(51:06) - Branding

(58:07) - Setting Expectations

(1:05:42) - Growth

The Detail Code:

Website - https://thedetailcode.com/

Instagram - https://www.instagram.com/thedetailcode/

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Scaling to $750k/year With Ceramic Coatings, PPF, Window Tint, and Detailing

josh.belk@yahoo.com (Kyle Simpson, Josh Belk) — Tue, 22 Oct 2024 15:00:11 +0000

On this episode of the Road to $1 Million podcast, Josh interviews Kyle Simpson owner of Shine Co located in Spartanburg, SC. Kyle started his car detailing business in 2019 after quitting his day job at Cintas. When he first started, 70% of Kyle's business was regular detailing and 30% paint corrections and ceramic coatings. Five and a half years later, Kyle has completely flipped those numbers and is ceramic coating 500 cars a year plus offering PPF and window tinting. Shine Co employs 6 full time employees and expecting to generate $750k in sales this year. They have a stellar five star Google rating with over 322 reviews.

Today, Kyle talks about how he got started and what his marketing efforts looked like from the beginning. He shares his transition towards offering ceramic coatings, PPF, and most recently window tinting. He also shares some sale tactics to selling more ceramic coatings.

Time Stamps:

(0:00) - Intro

(7:32) - Going Full Time

(13:03) - Marketing

(19:08) - Transitioning to PPF

(25:32) - Window Tinting

(33:25) - Ceramic Coatings

(38:38) - Coating Sales Tactics

(47:57) - Staying Busy in the Winter

(54:03) - Growth & Exit Plan

Shine Co:

Website - https://www.goshineco.com/

Instagram - https://www.instagram.com/shinecospartanburg

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Growing to 4500 Customers w/ 450 Five Star Reviews: $50k/month Detail Shop

josh.belk@yahoo.com (Brett Russell, Josh Belk) — Tue, 15 Oct 2024 14:17:03 +0000

On this episode on the Road to $1 Million podcast, Josh interviews Brett Russell owner of 412 Auto Detail located in Pittsburgh, PA. Brett started his auto detailing business in 2020 shortly after being laid off from Dicks Sporting Goods. Over the last 4 years he has scaled his detailing operation to $50k per month with 6 employees, 4500 total customers, and 2 shops servicing 8-10 cars per day. 412 Auto Detail has an impressive 450 five star reviews, one of the highest numbers I've seen from a car detailing business. I believe Brett's phone skills and customer service has set him apart from the competition and contributed to his success. He talks more about some of his secrets to stellar customer service throughout the episode.

On episode 2 of the Road to $1 Million podcast, we had on Brett Mawhinney, owner of Steel City Auto Spa, also located in Pittsburgh. When comparing these two successful detailing businesses, there are commonalities but also differences that may surprise you. This goes to show their is no one size fits all for building a successful car detailing business.

Time Stamps:

(0:00) - Intro

(4:27) - Mobile Detailing

(11:37) - Express Details

(19:50) - Five Star Reviews

(22:24) - Google & Marketing

(25:18) - Subcontracted Services

(29:48) - Email & Text Marketing

(36:14) - Paying Employees

(42:00) - Customer Service & Phone Skills

(53:38) - Pickup & Drop-off

(1:00:04) - Finding Good Employees

412 Auto Detail:

Website - https://www.412autodetail.com/

Instagram - https://www.instagram.com/412autodetail/?hl=en

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Mobile Detailing For Athletes & CEOs at 19 Years Old: Scaling to 3 Vans & 4 Employees

josh.belk@yahoo.com (Baxter Jennings, Josh Belk) — Tue, 8 Oct 2024 18:31:34 +0000

In this episode on the Road to $1 Million podcast, Josh interviews Baxter Jennings, owner of Surfside Mobile Detail located in Boston, MA. Baxter is 19 years old and in less than a year has scaled to 4 full time employees, 3 mobile units, and a dedicated sales team to manage leads. His team details for Patriot football players, Boston Bruin hockey players, and several CEOs. Baxter has built up an incredible Instagram following with nearly 15k followers which contributes to the majority of Surfside's leads. He is currently focused on scaling Surfside's B2B sales by offering their mobile detail service at office parks as a benefit to the employees of large corporations.

On the show, Baxter goes into detail on his process and procedure, prices, how he thinks about his social media content, creating the best customer experience, and much more. At the end of the podcast, he also dives into his recent trip overseas where he visited Dubai, Europe, and Thailand for several months and how that trip helped him grow both personally and professionally.

Time Stamps:

(0:00) - Intro

(1:56) - Scaling Through Instagram

(7:30) - Operation Management

(13:00) - Corporate Office Parks

(24:02) - Ceramic Coatings

(27:45) - Customer Interactions

(32:24) - Employees

(39:55) - Marketing & Google

(45:56) - Online Booking

(58:54) - Building Systems & Scaling

(1:04:17) - Baxter's Trip Around The World

Surfside Mobile Detail:

Website - https://www.surfsidenorth.com/

Instagram - https://www.instagram.com/surfside_mobile_detail/

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Pennsylvania's Largest System X Ceramic Coating Installer: Scaling to $40K/month

josh.belk@yahoo.com (Josh Belk) — Tue, 1 Oct 2024 16:19:00 +0000

In this episode on the Road to $1 Million podcast, Josh interviews Brett Mawhinney, owner of Steel City Auto Spa. Brett started his auto detailing business while a Sophomore in high school. After finishing college and debating on joining the police academy, Brett decided to commit to growing his business full time. Brett and his one employee are generating around $40k/month detailing 3-4 cars and 1 ceramic coating per day. They are the largest System X ceramic installer in the state of Pennsylvania.

On the show, Brett goes into detail on how he stands out among the competition, his social media advertising strategy, how he structures his packages & pricing, and more. I think what is most impressive about Brett and his business is the volume of cars he is able to pump out with only one employee. On top of the incredible volume, they've maintained a five star rating with 329 reviews by the time this episode goes live. Just a few days after our conversation, Brett expanded his current shop space and is looking to hire more employees to help manage his booming auto detail business.

Time Stamps:

(0:00) - Intro & How Brett Got Started

(4:30) - Showing Faces & Revealing Personality

(8:47) - Shop Expansion

(10:13) - Ceramic Coatings

(14:56) - PPF

(23:30) - How Steel City Gets Clients

(31:00) - Employees

(41:00) - Quarterly Maintenance Plans

(47:40) - Packages and Pricing

(53:50) - Growth & Goals

Steel City Auto Spa:

Website - https://www.steelcityautospa.com/

Instagram - https://www.instagram.com/steelcityautospa/

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

$50k/month Mobile Detailing With 4 Vans & 9 Employees

josh.belk@yahoo.com (Truxton McSpadden, Josh Belk) — Tue, 24 Sep 2024 20:18:13 +0000

In this episode on the Road to $1 Million podcast, Josh interviews Truxton McSpadden, owner of Squeegee Boys Mobile Detailing. While still in college, Truxton has scaled his mobile detailing business to over $50,000 per month with 4 vans and 9 employees. Truxton focuses solely on basic interior and exterior detailing, no ceramic coatings or paint corrections. In the episode, Truxton talks about how he gained some of his first clients by detailing for influential people in his local area with large social media followings in exchange for shout outs. He also talks about good ole door to door sales and some of the secrets to success when selling detailing memberships door to door. Truxton is a true testament that their is not just one way to grow an auto detailing business. By leveraging his past door to door sales skills and the power of social media, Truxton has built an incredibly successful mobile detailing operation that's quickly growing to $1 million a year.

Time Stamps:

(0:00) - Intro

(2:36) - About Squeegee Boys

(10:57) - Employees

(20:09) - Number of Jobs Per Day

(22:19) - Memberships/Maintenance clients

(35:51) - Door to Door Sales

(55:05) - Staying Personal and Maintaining a 5 Star Review

(01:01:23) - Mitigating Last Minute Cancelations

(01:11:05) - Creating a Positive Work Culture

Squeegee Boys Mobile Detailing:

Website - https://www.squeegeeboysdetailing.com/

Instagram - https://www.instagram.com/squeegeeboysdetailing/?igshid=OGQ5ZDc2ODk2ZA%3D%3D

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/