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    <title>Seven Day MVP</title>
    <description>This show is a bit of a social experiment. 
The question is: if we combine group intelligence, and work together as a community—can we actually democratize ideas?

Can we build on each other&apos;s thoughts and evolve them into products that benefit society as a whole? 

Let’s find out. </description>
    <copyright>2020 Seven Day MVP</copyright>
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    <pubDate>Mon, 8 Mar 2021 21:18:41 +0000</pubDate>
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    <link>https://sevendaymvp.com</link>
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    <itunes:summary>This show is a bit of a social experiment. 
The question is: if we combine group intelligence, and work together as a community—can we actually democratize ideas?

Can we build on each other&apos;s thoughts and evolve them into products that benefit society as a whole? 

Let’s find out. </itunes:summary>
    <itunes:author>Max Irzhak, Nick Tromboukis</itunes:author>
    <itunes:explicit>no</itunes:explicit>
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      <itunes:name>Seven Day MVP</itunes:name>
      <itunes:email>sevendaymvp@gmail.com</itunes:email>
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      <title>Matteo Mosca: How To Build a Chrome Extension With Only 71 Lines of Code</title>
      <description><![CDATA[<p>When Matteo Mosca went from CEO to indie hacker, he knew he was risking it all. But little did he know that he would soon build his greatest product yet, and one that would be a mega-hit in the #nocode community. <br /><br />This is the story of 71 Lines — a step-by-step course that lets you quickly build your own Chrome extension with just 71 lines of code. And what do you know, people love it!</p><p> </p><p><strong>IN THIS EPISODE:</strong></p><p>>>> Matteo shares his lessons learned from being a serial entrepreneur, why product/market fit is not enough (and why you must chase product/founder fit).  </p><p>>>> What he learned from multitasking on multiple projects at once, and why he shifted to a laser-focused mindset.</p><p>>>> The importance of validating your idea before going all-in, and how to properly leverage no-code tools to test your theories.</p><p>>>> Why ideas can be emulated, but passion and vision can’t be replicated. We also explore the dangers of idea theft when building in public, and how building with #nocode tools may (or may not) raise that risk.</p><p> </p><p><strong>LEARN MORE:  </strong></p><p>>>> Follow Matteo on Twitter <a href="https://twitter.com/matteomosca_">@matteomosca_</a></p><p>>>> Build your first Chrome extension with just 71 lines of code. Try the new course at <a href="https://71lines.com/">71lines.com</a></p><p>>>> And if you have an amazing product or story that you want to share on the show, DM us on Twitter <a href="https://twitter.com/messages/compose">@sevendaymvp</a></p>
]]></description>
      <pubDate>Mon, 8 Mar 2021 21:18:41 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Nick Tromboukis, Matteo Mosca)</author>
      <link>https://sevendaymvp.com/episodes/matteo-mosca-how-to-build-a-chrome-extension-with-only-71-lines-of-code-ghLJ15pv</link>
      <content:encoded><![CDATA[<p>When Matteo Mosca went from CEO to indie hacker, he knew he was risking it all. But little did he know that he would soon build his greatest product yet, and one that would be a mega-hit in the #nocode community. <br /><br />This is the story of 71 Lines — a step-by-step course that lets you quickly build your own Chrome extension with just 71 lines of code. And what do you know, people love it!</p><p> </p><p><strong>IN THIS EPISODE:</strong></p><p>>>> Matteo shares his lessons learned from being a serial entrepreneur, why product/market fit is not enough (and why you must chase product/founder fit).  </p><p>>>> What he learned from multitasking on multiple projects at once, and why he shifted to a laser-focused mindset.</p><p>>>> The importance of validating your idea before going all-in, and how to properly leverage no-code tools to test your theories.</p><p>>>> Why ideas can be emulated, but passion and vision can’t be replicated. We also explore the dangers of idea theft when building in public, and how building with #nocode tools may (or may not) raise that risk.</p><p> </p><p><strong>LEARN MORE:  </strong></p><p>>>> Follow Matteo on Twitter <a href="https://twitter.com/matteomosca_">@matteomosca_</a></p><p>>>> Build your first Chrome extension with just 71 lines of code. Try the new course at <a href="https://71lines.com/">71lines.com</a></p><p>>>> And if you have an amazing product or story that you want to share on the show, DM us on Twitter <a href="https://twitter.com/messages/compose">@sevendaymvp</a></p>
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      <itunes:title>Matteo Mosca: How To Build a Chrome Extension With Only 71 Lines of Code</itunes:title>
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      <itunes:summary>When Matteo Mosca went from CEO to indie hacker, he knew he was risking it all. But little did he know that he would soon build his greatest product yet, and one that would be a mega-hit in the #nocode community. 

This is the story of 71 Lines — a step-by-step course that lets you quickly build your own Chrome extension with just 71 lines of code. And what do you know, people love it! </itunes:summary>
      <itunes:subtitle>When Matteo Mosca went from CEO to indie hacker, he knew he was risking it all. But little did he know that he would soon build his greatest product yet, and one that would be a mega-hit in the #nocode community. 

This is the story of 71 Lines — a step-by-step course that lets you quickly build your own Chrome extension with just 71 lines of code. And what do you know, people love it! </itunes:subtitle>
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      <title>Luke Cannon (creator of BirdyBots): How to get the most of every Tweet</title>
      <description><![CDATA[<p>"We spend 90% of our time creating original content, but only 10% actually promoting it". When Luke Cannon noticed that this ratio was out of whack, he took it upon himself to balance the scales. This is the story of BirdyBots.</p><p> </p><p><strong>WE CHAT ABOUT:</strong></p><p>>>> How building bots for popular Twitter accounts (like <a href="https://twitter.com/the_perell_bot">@the_perell_bot</a>) helped him spark the idea for <a href="https://twitter.com/Birdy_Bots">@Birdy_Bots</a>.<br /><br />>>> We explore how this tool helps creators save time, maximize engagement, and grow their followers by recycling and repurposing content—and (as <a href="https://twitter.com/TheCoolestCool">@TheCoolestCool</a> always says) “build once but distribute forever”.<br /><br />>>> We chat through the long-term opportunities and share ideas around how BirdyBots can grow and evolve into something even more powerful with far-reaching potential beyond the Twitter-sphere. <br /><br />>>> We close off the episode with another original idea, “Yelp for individuals”. We found out that Max previously worked on bringing that same concept to life; so we explored the lessons learned from his journey, brainstormed a go-to-market strategy, and spoke about the massive potential that still exists to bring this idea to life. </p><p><br /><strong>LEARN MORE: </strong></p><p>- Follow Luke Cannon on Twitter <a href="https://twitter.com/Birdy_Bots" target="_blank">@Lukecannon727</a><br /><br />- Sign up for the BirdyBots waitlist at <a href="https://www.birdybots.com/" target="_blank">birdybots.com</a><br /><br />- And if you have an amazing product or story that you want to share on the show, DM us on Twitter <a href="https://twitter.com/messages/compose">@sevendaymvp</a></p>
]]></description>
      <pubDate>Sun, 24 Jan 2021 22:56:05 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Luke Cannon, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/luke-cannon-creator-of-birdybots-shares-how-to-get-the-most-of-every-tweet-4yf8Kwvz</link>
      <content:encoded><![CDATA[<p>"We spend 90% of our time creating original content, but only 10% actually promoting it". When Luke Cannon noticed that this ratio was out of whack, he took it upon himself to balance the scales. This is the story of BirdyBots.</p><p> </p><p><strong>WE CHAT ABOUT:</strong></p><p>>>> How building bots for popular Twitter accounts (like <a href="https://twitter.com/the_perell_bot">@the_perell_bot</a>) helped him spark the idea for <a href="https://twitter.com/Birdy_Bots">@Birdy_Bots</a>.<br /><br />>>> We explore how this tool helps creators save time, maximize engagement, and grow their followers by recycling and repurposing content—and (as <a href="https://twitter.com/TheCoolestCool">@TheCoolestCool</a> always says) “build once but distribute forever”.<br /><br />>>> We chat through the long-term opportunities and share ideas around how BirdyBots can grow and evolve into something even more powerful with far-reaching potential beyond the Twitter-sphere. <br /><br />>>> We close off the episode with another original idea, “Yelp for individuals”. We found out that Max previously worked on bringing that same concept to life; so we explored the lessons learned from his journey, brainstormed a go-to-market strategy, and spoke about the massive potential that still exists to bring this idea to life. </p><p><br /><strong>LEARN MORE: </strong></p><p>- Follow Luke Cannon on Twitter <a href="https://twitter.com/Birdy_Bots" target="_blank">@Lukecannon727</a><br /><br />- Sign up for the BirdyBots waitlist at <a href="https://www.birdybots.com/" target="_blank">birdybots.com</a><br /><br />- And if you have an amazing product or story that you want to share on the show, DM us on Twitter <a href="https://twitter.com/messages/compose">@sevendaymvp</a></p>
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      <itunes:title>Luke Cannon (creator of BirdyBots): How to get the most of every Tweet</itunes:title>
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      <itunes:summary>&quot;We spend 90% of our time creating original content, but only 10% actually promoting it&quot;. When Luke Cannon noticed that this ratio was out of whack, he took it upon himself to balance the scales. This is the story of BirdyBots.</itunes:summary>
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      <title>Lobby Lifters &amp; Porch Pirates: How Can We Stop Package Thieves? (Part 2/2)</title>
      <description><![CDATA[<p>Welcome to Part 2 in our fight to stop package theft! </p><p><i><strong>If you haven't had a chance to listen to the first episode yet, pause here. Don’t worry, we’ll still be here when you return. </strong></i></p><p>Last week, we focused on eliminating unauthorized entry into buildings by package thieves disguising themselves as delivery personnel from popular shippers (like FedEx and UPS).</p><p>But what about those boxes that had already made it into the building lobby, and are now just sitting there—attracting ogling thieves, and primed for the taking?</p><p>In this week’s episode, we’ll focus on the home-stretch: getting deliveries from the lobby to your door.</p><p> </p><p> </p><p>Now that you’ve heard both episodes and multiple solutions to this growing problem... How would you bring this to life? Where do you see the flaws? Where do you see opportunity?  </p><p><a href="https://twitter.com/sevendaymvp">Let us know on Twitter @sevendaymvp</a>. </p><p><br />Thank you so much for all the DMs and feedback! Don’t forget to subscribe on your favorite podcast platform to be notified when new episodes are released each week!</p>
]]></description>
      <pubDate>Tue, 12 Jan 2021 01:55:59 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/lobby-lifters-porch-pirates-how-can-we-stop-package-thieves-part-2-2-_plpGkhp</link>
      <content:encoded><![CDATA[<p>Welcome to Part 2 in our fight to stop package theft! </p><p><i><strong>If you haven't had a chance to listen to the first episode yet, pause here. Don’t worry, we’ll still be here when you return. </strong></i></p><p>Last week, we focused on eliminating unauthorized entry into buildings by package thieves disguising themselves as delivery personnel from popular shippers (like FedEx and UPS).</p><p>But what about those boxes that had already made it into the building lobby, and are now just sitting there—attracting ogling thieves, and primed for the taking?</p><p>In this week’s episode, we’ll focus on the home-stretch: getting deliveries from the lobby to your door.</p><p> </p><p> </p><p>Now that you’ve heard both episodes and multiple solutions to this growing problem... How would you bring this to life? Where do you see the flaws? Where do you see opportunity?  </p><p><a href="https://twitter.com/sevendaymvp">Let us know on Twitter @sevendaymvp</a>. </p><p><br />Thank you so much for all the DMs and feedback! Don’t forget to subscribe on your favorite podcast platform to be notified when new episodes are released each week!</p>
]]></content:encoded>
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      <itunes:title>Lobby Lifters &amp; Porch Pirates: How Can We Stop Package Thieves? (Part 2/2)</itunes:title>
      <itunes:author>Max Irzhak, Nick Tromboukis</itunes:author>
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      <itunes:summary>Welcome to Part 2 in our fight to stop package theft! 

[ If you haven&apos;t had a chance to listen to the first episode yet, PAUSE HERE. Don’t worry, we’ll still be here when you return. ] 
 
Last week, we focused on eliminating unauthorized entry into buildings by package thieves disguising themselves as delivery personnel from popular shippers (like FedEx and UPS).

But what about those boxes that had already made it into the building lobby, and are now just sitting there—attracting ogling thieves, and primed for the taking?

In this week’s episode, we’ll focus on the home-stretch: getting deliveries from the lobby to your door.</itunes:summary>
      <itunes:subtitle>Welcome to Part 2 in our fight to stop package theft! 

[ If you haven&apos;t had a chance to listen to the first episode yet, PAUSE HERE. Don’t worry, we’ll still be here when you return. ] 
 
Last week, we focused on eliminating unauthorized entry into buildings by package thieves disguising themselves as delivery personnel from popular shippers (like FedEx and UPS).

But what about those boxes that had already made it into the building lobby, and are now just sitting there—attracting ogling thieves, and primed for the taking?

In this week’s episode, we’ll focus on the home-stretch: getting deliveries from the lobby to your door.</itunes:subtitle>
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      <itunes:explicit>no</itunes:explicit>
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      <title>Lobby Lifters &amp; Porch Pirates: How Can We Stop Package Thieves? (Part 1/2)</title>
      <description><![CDATA[<p>With the world working from home in 2020, people became reliant on online orders for pretty much everything. From toilet paper, to laptops... ecommerce skyrocketed. </p><p>Before we knew it, residential lobbies quickly turned into mountains of packages. AND THAT'S WHEN PACKAGE THIEVES TOOK NOTICE.</p><p> </p><p>In part 1 of our 2-part series, we focused on eliminating unauthorized entry into buildings that allow package thieves to get buzzed-in in the first place. </p><p>We debated 2 potential solutions:</p><p>- Max proposed an “RSA Fob” approach that forces delivery personnel to match a unique code with the building tenant to verify that they’re a legitimate delivery person (UPS, FedEx, etc) before getting buzzed in. </p><p>- Nick proposed an intercom unit retrofit that would allow building access to verified delivery personnel for a set amount of time, eliminating tenants (and human-error) from the equation altogether. </p><p> </p><p>Give it a listen and decide for yourself whether you’re Team Max, or Team Nick. Which approach do you see working better (and why)? <a href="https://twitter.com/sevendaymvp">Let us know on Twitter @sevendaymvp</a>. </p><p>And don’t forget to subscribe to join us next week as we dive into Part 2 in the fight to eliminate package theft once and for all!</p>
]]></description>
      <pubDate>Mon, 4 Jan 2021 04:59:47 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/lobby-lifters-porch-pirates-how-can-we-stop-package-thieves-DK_eg76I</link>
      <content:encoded><![CDATA[<p>With the world working from home in 2020, people became reliant on online orders for pretty much everything. From toilet paper, to laptops... ecommerce skyrocketed. </p><p>Before we knew it, residential lobbies quickly turned into mountains of packages. AND THAT'S WHEN PACKAGE THIEVES TOOK NOTICE.</p><p> </p><p>In part 1 of our 2-part series, we focused on eliminating unauthorized entry into buildings that allow package thieves to get buzzed-in in the first place. </p><p>We debated 2 potential solutions:</p><p>- Max proposed an “RSA Fob” approach that forces delivery personnel to match a unique code with the building tenant to verify that they’re a legitimate delivery person (UPS, FedEx, etc) before getting buzzed in. </p><p>- Nick proposed an intercom unit retrofit that would allow building access to verified delivery personnel for a set amount of time, eliminating tenants (and human-error) from the equation altogether. </p><p> </p><p>Give it a listen and decide for yourself whether you’re Team Max, or Team Nick. Which approach do you see working better (and why)? <a href="https://twitter.com/sevendaymvp">Let us know on Twitter @sevendaymvp</a>. </p><p>And don’t forget to subscribe to join us next week as we dive into Part 2 in the fight to eliminate package theft once and for all!</p>
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      <itunes:title>Lobby Lifters &amp; Porch Pirates: How Can We Stop Package Thieves? (Part 1/2)</itunes:title>
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      <itunes:summary>With the world working from home in 2020, people became reliant on online orders for pretty much everything. From toilet paper, to laptops... ecommerce skyrocketed. 

Before we knew it, residential lobbies quickly turned into mountains of packages. AND THAT&apos;S WHEN PACKAGE THIEVES TOOK NOTICE.</itunes:summary>
      <itunes:subtitle>With the world working from home in 2020, people became reliant on online orders for pretty much everything. From toilet paper, to laptops... ecommerce skyrocketed. 

Before we knew it, residential lobbies quickly turned into mountains of packages. AND THAT&apos;S WHEN PACKAGE THIEVES TOOK NOTICE.</itunes:subtitle>
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      <title>Austin Mudd (creator of WiseCabin) shares his founder story</title>
      <description><![CDATA[<p>When there’s a massive amount of content being pumped into our daily feeds, how do you find the time to sift through it all? </p><p>Austin saw the opportunity to tackle this problem head on, and decided to build WiseCabin—a platform that curates the best of Twitter’s content to highlight tweets worth remembering. </p><p>- We chat about his reasons behind creating WiseCabin, the opportunities he's seeing in the world of content curation, and his vision for the future of his product. <br />- Later in the show, we discuss some of the challenges he faced with building his platform using "no-code", and the untapped opportunties this growing movement still has to offer. <br /> </p><p>Learn more about WiseCabin and Austin’s journey at <a href="https://www.wisecabin.io/" target="_blank">Wisecabin.io</a></p><p>And if you have an amazing product or story that you want to share on the show, DM us on Twitter  <a href="https://twitter.com/sevendaymvp" target="_blank">@sevendaymvp</a></p>
]]></description>
      <pubDate>Mon, 21 Dec 2020 02:49:40 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Austin Mudd, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/ausin-mudd-creator-of-wisecabin-shares-his-story-yNCQ2hCU</link>
      <content:encoded><![CDATA[<p>When there’s a massive amount of content being pumped into our daily feeds, how do you find the time to sift through it all? </p><p>Austin saw the opportunity to tackle this problem head on, and decided to build WiseCabin—a platform that curates the best of Twitter’s content to highlight tweets worth remembering. </p><p>- We chat about his reasons behind creating WiseCabin, the opportunities he's seeing in the world of content curation, and his vision for the future of his product. <br />- Later in the show, we discuss some of the challenges he faced with building his platform using "no-code", and the untapped opportunties this growing movement still has to offer. <br /> </p><p>Learn more about WiseCabin and Austin’s journey at <a href="https://www.wisecabin.io/" target="_blank">Wisecabin.io</a></p><p>And if you have an amazing product or story that you want to share on the show, DM us on Twitter  <a href="https://twitter.com/sevendaymvp" target="_blank">@sevendaymvp</a></p>
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      <itunes:author>Max Irzhak, Austin Mudd, Nick Tromboukis</itunes:author>
      <itunes:duration>00:45:59</itunes:duration>
      <itunes:summary>When there’s a massive amount of content being pumped into our daily feeds, how do you find the time to sift through it all?</itunes:summary>
      <itunes:subtitle>When there’s a massive amount of content being pumped into our daily feeds, how do you find the time to sift through it all?</itunes:subtitle>
      <itunes:keywords>content curation, austin mudd, #nocode, tweets worth remembering, no-code, wise cabin, founder story, no code, wisecabin</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">395f23bd-47e9-467b-8c58-8c7c17574b2c</guid>
      <title>Can AI re-arrange webpages to truly match your style?</title>
      <description><![CDATA[<p>Marketing should be a 2-way conversation, not a 1-way guessing game. </p><p>What if users could tell brands the type of copy they want to read, or the designs they wish to see, when it comes to their marketing experiences?</p><p>What if brands could take that knowledge to serve the right content at the right time… </p><p>- Would conversions be higher?<br />- Would customers be happier?<br /><br />A better experience for users means more sales for the business. So this week, we came up with a concept for a toolbar that allows you to select your preferences for how you want brands to communicate with you when you shop.</p><p> </p><p>Can brands and customers actually work together to create a truly customized marketing experience? Share your thoughts <a href="https://twitter.com/sevendaymvp" target="_blank">@sevendaymvp</a></p>
]]></description>
      <pubDate>Tue, 15 Dec 2020 04:46:24 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/webpage-auto-layouts-z3u_sVuX</link>
      <content:encoded><![CDATA[<p>Marketing should be a 2-way conversation, not a 1-way guessing game. </p><p>What if users could tell brands the type of copy they want to read, or the designs they wish to see, when it comes to their marketing experiences?</p><p>What if brands could take that knowledge to serve the right content at the right time… </p><p>- Would conversions be higher?<br />- Would customers be happier?<br /><br />A better experience for users means more sales for the business. So this week, we came up with a concept for a toolbar that allows you to select your preferences for how you want brands to communicate with you when you shop.</p><p> </p><p>Can brands and customers actually work together to create a truly customized marketing experience? Share your thoughts <a href="https://twitter.com/sevendaymvp" target="_blank">@sevendaymvp</a></p>
]]></content:encoded>
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      <itunes:title>Can AI re-arrange webpages to truly match your style?</itunes:title>
      <itunes:author>Max Irzhak, Nick Tromboukis</itunes:author>
      <itunes:duration>00:32:56</itunes:duration>
      <itunes:summary>The human fingerprint has long been considered our most unique quality. 

Over time, we’ve learned that the way we walk, and even the way we type (@typingdna) is distinctly different from person-to-person. 

But is the way people scroll and engage with websites just as unique? And if so, why do brands still serve the same content to all—when we&apos;re all so different?</itunes:summary>
      <itunes:subtitle>The human fingerprint has long been considered our most unique quality. 

Over time, we’ve learned that the way we walk, and even the way we type (@typingdna) is distinctly different from person-to-person. 

But is the way people scroll and engage with websites just as unique? And if so, why do brands still serve the same content to all—when we&apos;re all so different?</itunes:subtitle>
      <itunes:keywords>content marketing, ai marketing, ai, artificial intelligence, marketing strategy</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
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    <item>
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      <title>Social proof: buttons, links, and the missing piece</title>
      <description><![CDATA[<p><strong>We’re a society obsessed with social proof.</strong></p><p>From reading Yelp reviews before trying a new restaurant, to scouring Trustpilot ratings when deciding on a new product—relying on the previous experience of others is almost second-nature. </p><p>But why don’t we use this mental shortcut when it comes to the dozens of links and buttons that we click on every day? </p><p>- Article links with click bait-y headlines<br />- Emails buttons asking you to "learn more"</p><p><strong>… Each click is essentially a gamble. </strong></p><p>But what if you knew that 100 people before you all found <i>true</i> value behind that click? Or that 8/10 people actually signed up for the product after doing the free trial? Or, <i>on the flipside</i>, 98% of users bounced off the page within seconds of clicking-through, because the article was a total flop?</p><p><strong>As marketers, we already know our bounce rates and we know the conversions. So why not get rewarded for providing a valuable experience, and allowing your happy customers to vouch for you without any extra effort on their part? </strong></p><p><strong>This week, we explored a way for brands to recycle their own analytics to attract new visitors. </strong></p><p> </p><p>Would knowing that your friends clicked on a link make you more likely to click through? Would seeing that 9 out of 10 people before you loved the content on the next page? </p><p>Share your thoughts on Twitter <a href="https://twitter.com/sevendaymvp/status/1335753627256958976" target="_blank">@sevendaymvp </a> and let us know how socially-proofed CTAs would impact your experience. </p><p> </p><p> </p><p>Links to mentions:</p><p>- <a href="https://techcrunch.com/2020/11/20/loadsmart-raises-90-million-to-further-consolidate-its-one-stop-freight-and-logistics-platform/" target="_blank">Techcrunch</a> article [08:42-10:11]<br />- Music by <a href="https://bit.ly/sevendaymvpmusic" target="_blank">Streambeats</a></p>
]]></description>
      <pubDate>Mon, 7 Dec 2020 00:45:04 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/ep-5-socially-proofed-ctas-UCJv7pVi</link>
      <content:encoded><![CDATA[<p><strong>We’re a society obsessed with social proof.</strong></p><p>From reading Yelp reviews before trying a new restaurant, to scouring Trustpilot ratings when deciding on a new product—relying on the previous experience of others is almost second-nature. </p><p>But why don’t we use this mental shortcut when it comes to the dozens of links and buttons that we click on every day? </p><p>- Article links with click bait-y headlines<br />- Emails buttons asking you to "learn more"</p><p><strong>… Each click is essentially a gamble. </strong></p><p>But what if you knew that 100 people before you all found <i>true</i> value behind that click? Or that 8/10 people actually signed up for the product after doing the free trial? Or, <i>on the flipside</i>, 98% of users bounced off the page within seconds of clicking-through, because the article was a total flop?</p><p><strong>As marketers, we already know our bounce rates and we know the conversions. So why not get rewarded for providing a valuable experience, and allowing your happy customers to vouch for you without any extra effort on their part? </strong></p><p><strong>This week, we explored a way for brands to recycle their own analytics to attract new visitors. </strong></p><p> </p><p>Would knowing that your friends clicked on a link make you more likely to click through? Would seeing that 9 out of 10 people before you loved the content on the next page? </p><p>Share your thoughts on Twitter <a href="https://twitter.com/sevendaymvp/status/1335753627256958976" target="_blank">@sevendaymvp </a> and let us know how socially-proofed CTAs would impact your experience. </p><p> </p><p> </p><p>Links to mentions:</p><p>- <a href="https://techcrunch.com/2020/11/20/loadsmart-raises-90-million-to-further-consolidate-its-one-stop-freight-and-logistics-platform/" target="_blank">Techcrunch</a> article [08:42-10:11]<br />- Music by <a href="https://bit.ly/sevendaymvpmusic" target="_blank">Streambeats</a></p>
]]></content:encoded>
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      <itunes:title>Social proof: buttons, links, and the missing piece</itunes:title>
      <itunes:author>Max Irzhak, Nick Tromboukis</itunes:author>
      <itunes:duration>00:29:46</itunes:duration>
      <itunes:summary>Yelp, Foursquare, Trustpilot… we rely so much on the experiences of others when looking for a new restaurant or thinking about buying a new product. But when it comes to buttons and links that we click on every day, we might as well have our eyes closed.  

This week, we asked ourselves a simple question: How can we leverage social proof to know whether there’s true value behind the click?</itunes:summary>
      <itunes:subtitle>Yelp, Foursquare, Trustpilot… we rely so much on the experiences of others when looking for a new restaurant or thinking about buying a new product. But when it comes to buttons and links that we click on every day, we might as well have our eyes closed.  

This week, we asked ourselves a simple question: How can we leverage social proof to know whether there’s true value behind the click?</itunes:subtitle>
      <itunes:keywords>clickthrough, social proof, attracting new visitors, marketing strategy, socially proofed cta, customer acquisition</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
    </item>
    <item>
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      <title>Idea #4: Hotspots for podcasts</title>
      <description><![CDATA[<p>It’s no surprise, we listen to A LOT of podcasts. Yet the community around podcasts is scattered and the experience is broken.</p><p>So, as listeners and creators, we set out to find a way to connect the missing pieces, smooth out the kinks, and conceptualize a podcasting experience that's better for everyone involved. </p><p>In the middle of our chat we stumbled across <a href="airr.io" target="_blank">airr.io</a>, an iOS app that seems to be addressing this exact problem. Great minds think alike. </p><p>We explore what they did right, discover more opportunities, and build upon it with unique features that benefit the host, their listeners, and even the podcast platforms themselves.</p><p> </p><p>Join the conversation on Twitter and share your feedback <a href="https://bit.ly/twitter-sevendaymvp" target="_blank">@sevendaymvp</a></p><p> </p><p>Links to mentions:</p><p><a href="https://bit.ly/e4-xml" target="_blank">What is XML?</a></p><p><a href="https://bit.ly/e4-rss" target="_blank">What is an RSS feed?</a></p><p><a href="https://bit.ly/airr-player" target="_blank">Airr.io podcast player</a></p><p>Music by:  <a href="https://bit.ly/sevendaymvpmusic" target="_blank">Streambeats</a></p>
]]></description>
      <pubDate>Thu, 26 Nov 2020 18:00:30 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/podcast-hotspots-nztMwvBR</link>
      <content:encoded><![CDATA[<p>It’s no surprise, we listen to A LOT of podcasts. Yet the community around podcasts is scattered and the experience is broken.</p><p>So, as listeners and creators, we set out to find a way to connect the missing pieces, smooth out the kinks, and conceptualize a podcasting experience that's better for everyone involved. </p><p>In the middle of our chat we stumbled across <a href="airr.io" target="_blank">airr.io</a>, an iOS app that seems to be addressing this exact problem. Great minds think alike. </p><p>We explore what they did right, discover more opportunities, and build upon it with unique features that benefit the host, their listeners, and even the podcast platforms themselves.</p><p> </p><p>Join the conversation on Twitter and share your feedback <a href="https://bit.ly/twitter-sevendaymvp" target="_blank">@sevendaymvp</a></p><p> </p><p>Links to mentions:</p><p><a href="https://bit.ly/e4-xml" target="_blank">What is XML?</a></p><p><a href="https://bit.ly/e4-rss" target="_blank">What is an RSS feed?</a></p><p><a href="https://bit.ly/airr-player" target="_blank">Airr.io podcast player</a></p><p>Music by:  <a href="https://bit.ly/sevendaymvpmusic" target="_blank">Streambeats</a></p>
]]></content:encoded>
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      <itunes:title>Idea #4: Hotspots for podcasts</itunes:title>
      <itunes:author>Max Irzhak, Nick Tromboukis</itunes:author>
      <itunes:duration>00:33:05</itunes:duration>
      <itunes:summary>Think about your podcast experience today. 
It sucks. We know. 

- 60-minute episodes, but 20 minutes worth of value. 
- Hosts speaking AT you, instead of letting you join the conversation. 
- Want to leave a comment for the host? Back to Twitter you go.
- Need to take notes? There&apos;s a separate app for that.

But what if you knew where the best parts were in every episode? What if you could start a discussion around your favorite moments, and invite your friends to join the conversation? What if as the host, you knew which parts your audience loved the most? 

Join us as we flip the podcast experience on its head.</itunes:summary>
      <itunes:subtitle>Think about your podcast experience today. 
It sucks. We know. 

- 60-minute episodes, but 20 minutes worth of value. 
- Hosts speaking AT you, instead of letting you join the conversation. 
- Want to leave a comment for the host? Back to Twitter you go.
- Need to take notes? There&apos;s a separate app for that.

But what if you knew where the best parts were in every episode? What if you could start a discussion around your favorite moments, and invite your friends to join the conversation? What if as the host, you knew which parts your audience loved the most? 

Join us as we flip the podcast experience on its head.</itunes:subtitle>
      <itunes:keywords>podcast player, airr podcasts, podcast hostpots, airr player</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
    </item>
    <item>
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      <title>Idea #3: Positive news aggregator, for a more balanced day</title>
      <description><![CDATA[<p>Some of the areas we explore:</p><p>- Positive spin of the Citizen app (@Citizenapp)</p><p>- Aggregating news based on sentiment</p><p>- Partnering with existing news aggregators to adjust the ratio of positive to negative (eg 50/50, 80/20, etc) </p><p>- Is too much positivity a bad thing?</p><p>- Scheduling the news feed based on time of day (eg positive news when you wake up >>> politics 1-3pm >>> feel-good news before you go to bed)</p><p> </p><p>Would bringing more positivity to your news feed change your overall well-being? </p><p>Let us know on Twitter @sevendaymvp</p><p> </p><p>Music by: https://bit.ly/sevendaymvpmusic</p>
]]></description>
      <pubDate>Sun, 15 Nov 2020 22:17:07 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/news-aggregator-for-positive-news-qf_X3SwR</link>
      <content:encoded><![CDATA[<p>Some of the areas we explore:</p><p>- Positive spin of the Citizen app (@Citizenapp)</p><p>- Aggregating news based on sentiment</p><p>- Partnering with existing news aggregators to adjust the ratio of positive to negative (eg 50/50, 80/20, etc) </p><p>- Is too much positivity a bad thing?</p><p>- Scheduling the news feed based on time of day (eg positive news when you wake up >>> politics 1-3pm >>> feel-good news before you go to bed)</p><p> </p><p>Would bringing more positivity to your news feed change your overall well-being? </p><p>Let us know on Twitter @sevendaymvp</p><p> </p><p>Music by: https://bit.ly/sevendaymvpmusic</p>
]]></content:encoded>
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      <itunes:title>Idea #3: Positive news aggregator, for a more balanced day</itunes:title>
      <itunes:author>Max Irzhak, Nick Tromboukis</itunes:author>
      <itunes:duration>00:23:00</itunes:duration>
      <itunes:summary>Few things have as great of an impact on our daily lives as the news we consume. At the same time, the most shareable news is often controversial, click-baity, or outright negative. 

And with algorithms pushing more and more of that content to the top of our feeds, we feed this cycle of negativity each time we glance at our phones or turn on the TV. 

...So we asked ourselves &quot;what if we could tweak our news feed to surface more positive, and tone down the negative?&quot;

Join us as we think through a solution that works with existing news apps to help us find a better balance, and discover more moments of joy. A tool that helps us find everyday stories of positivity.</itunes:summary>
      <itunes:subtitle>Few things have as great of an impact on our daily lives as the news we consume. At the same time, the most shareable news is often controversial, click-baity, or outright negative. 

And with algorithms pushing more and more of that content to the top of our feeds, we feed this cycle of negativity each time we glance at our phones or turn on the TV. 

...So we asked ourselves &quot;what if we could tweak our news feed to surface more positive, and tone down the negative?&quot;

Join us as we think through a solution that works with existing news apps to help us find a better balance, and discover more moments of joy. A tool that helps us find everyday stories of positivity.</itunes:subtitle>
      <itunes:keywords>positive news, citizen app, human psychology, uplifting news, news feed, positive news aggregator</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
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    <item>
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      <title>Idea #2: Retargeting ads with an auction-style twist</title>
      <description><![CDATA[<p>What happens when “What’s your best price” becomes part of every transaction?</p><p>Join us as we take the best of auction-styled platforms, inject a little group psychology, and sprinkle retargeting ads right into the shopping process. </p><p> </p><p><br />Thank you for listening! Subscribe now and hear a new idea each week.</p><p>What did you think of the idea of 'retargeting ads with an auction-style twist'? We would love to hear your thoughts. Tweet us at <a href="https://twitter.com/sevendaymvp">@sevendaymvp</a>. </p><p>Want to be our featured guest? Email us at <a href="mailto:sevendaymvp@gmail.com">sevendaymvp@gmail.com</a></p><p> </p><p>Music by: https://bit.ly/sevendaymvpmusic</p>
]]></description>
      <pubDate>Sat, 31 Oct 2020 23:54:39 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Seven Day MVP)</author>
      <link>https://sevendaymvp.com/episodes/idea-2-retargeting-ads-with-a-twist-9kEb7iFZ</link>
      <content:encoded><![CDATA[<p>What happens when “What’s your best price” becomes part of every transaction?</p><p>Join us as we take the best of auction-styled platforms, inject a little group psychology, and sprinkle retargeting ads right into the shopping process. </p><p> </p><p><br />Thank you for listening! Subscribe now and hear a new idea each week.</p><p>What did you think of the idea of 'retargeting ads with an auction-style twist'? We would love to hear your thoughts. Tweet us at <a href="https://twitter.com/sevendaymvp">@sevendaymvp</a>. </p><p>Want to be our featured guest? Email us at <a href="mailto:sevendaymvp@gmail.com">sevendaymvp@gmail.com</a></p><p> </p><p>Music by: https://bit.ly/sevendaymvpmusic</p>
]]></content:encoded>
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      <itunes:title>Idea #2: Retargeting ads with an auction-style twist</itunes:title>
      <itunes:author>Seven Day MVP</itunes:author>
      <itunes:duration>00:27:21</itunes:duration>
      <itunes:summary>In Episode 2, we came up with “retargeting ads with an auction-style twist”... a modern approach to haggling for the masses.  </itunes:summary>
      <itunes:subtitle>In Episode 2, we came up with “retargeting ads with an auction-style twist”... a modern approach to haggling for the masses.  </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
    </item>
    <item>
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      <title>Where it all begins | Idea #1: Served</title>
      <description><![CDATA[<p>Welcome to Seven Day MVP! Inspired by the #buildinpublic movement, each episode explores concepts for products that solve everyday problems.</p><p>[00:00-11:22] We kick off the show by breaking down our vision for a world without constraints. A society in which resources are pooled instead of divided, people build on each other’s ideas, and products are shipped faster & cheaper than ever before. </p><p>[11:30-22:15] Then, we dive into the concept of Served: an app that rewards regulars by allowing them to pre-order their meal before they arrive. So by the time you sit, your order’s fired up—and on the way to your table. (Really comes in handy for those 30-minute work lunches). </p><p>We talk through the benefits of efficiency, removing the risk for the business, and improving the customer experience end-to-end. </p><p> </p><p>Thank you for listening! Subscribe now and hear a new idea each week.</p><p>What did you think of the idea of ‘Served’? Love it, need it, or can't hardly wait to build it... we would love to hear your thoughts. Tweet us at <a href="https://twitter.com/sevendaymvp">@sevendaymvp</a></p><p> </p><p>Music by: https://bit.ly/sevendaymvpmusic</p>
]]></description>
      <pubDate>Fri, 30 Oct 2020 15:49:45 +0000</pubDate>
      <author>sevendaymvp@gmail.com (Max Irzhak, Nick Tromboukis)</author>
      <link>https://sevendaymvp.com/episodes/where-it-all-begins-idea-1-1gul3_sk</link>
      <content:encoded><![CDATA[<p>Welcome to Seven Day MVP! Inspired by the #buildinpublic movement, each episode explores concepts for products that solve everyday problems.</p><p>[00:00-11:22] We kick off the show by breaking down our vision for a world without constraints. A society in which resources are pooled instead of divided, people build on each other’s ideas, and products are shipped faster & cheaper than ever before. </p><p>[11:30-22:15] Then, we dive into the concept of Served: an app that rewards regulars by allowing them to pre-order their meal before they arrive. So by the time you sit, your order’s fired up—and on the way to your table. (Really comes in handy for those 30-minute work lunches). </p><p>We talk through the benefits of efficiency, removing the risk for the business, and improving the customer experience end-to-end. </p><p> </p><p>Thank you for listening! Subscribe now and hear a new idea each week.</p><p>What did you think of the idea of ‘Served’? Love it, need it, or can't hardly wait to build it... we would love to hear your thoughts. Tweet us at <a href="https://twitter.com/sevendaymvp">@sevendaymvp</a></p><p> </p><p>Music by: https://bit.ly/sevendaymvpmusic</p>
]]></content:encoded>
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      <itunes:title>Where it all begins | Idea #1: Served</itunes:title>
      <itunes:author>Max Irzhak, Nick Tromboukis</itunes:author>
      <itunes:duration>00:25:04</itunes:duration>
      <itunes:summary>We kick off the show by breaking down our vision for a world without constraints. A society in which resources are pooled instead of divided, people build on each other’s ideas, and products are shipped faster &amp; cheaper than ever before. 
Then, onto concept #1.</itunes:summary>
      <itunes:subtitle>We kick off the show by breaking down our vision for a world without constraints. A society in which resources are pooled instead of divided, people build on each other’s ideas, and products are shipped faster &amp; cheaper than ever before. 
Then, onto concept #1.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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