https://simplecast.com Welcome to Commerce Trailblazers, our limited-series podcast spotlighting the rising stars who are shaping the future of commerce! Featuring interviews with up-and-coming commerce talent showcasing fresh ideas, bold strategies, and innovative solutions to connect with today’s shopper. Whether you’re a seasoned professional or just starting your journey, join us for a behind-the-scenes look. 2024 en Sun, 7 Dec 2025 17:00:00 +0000 Sun, 7 Dec 2025 17:00:12 +0000 https://commerce-trailblazers.simplecast.com https://image.simplecastcdn.com/images/96b87d27-2087-4d89-bac2-be5bc88ae7a7/7d11a431-9c0f-45a7-b024-d049db54f054/3000x3000/podcastimage-02.jpg?aid=rss_feed https://commerce-trailblazers.simplecast.com episodic Welcome to Commerce Trailblazers, our limited-series podcast spotlighting the rising stars who are shaping the future of commerce! Featuring interviews with up-and-coming commerce talent showcasing fresh ideas, bold strategies, and innovative solutions to connect with today’s shopper. Whether you’re a seasoned professional or just starting your journey, join us for a behind-the-scenes look. Lauren Livak Gilbert, Andrea K. Leigh false https://feeds.simplecast.com/AKl8BkDZ digital shelf, digital transformation, career path, ecommerce, commerce, omnichannel, content, cpg, digital commerce Lauren & Andrea commercetrailblazers@gmail.com a02ae8cf-81de-42ea-b503-3f00c8bba6b9 Sun, 7 Dec 2025 17:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/how-ai-can-supercharge-your-work-TdJPJjDy How AI Can SuperCharge Your Work with Pam Perino, Digital Content Operations & Development Manager, Ghiradelli Chocolate Company Lauren & Andrea 00:19:14 On this episode of Commerce Trailblazer, we chat with Pam Perino from the Ghiradelli Chocolate Company about all things digital shelf. She shares how she things about AI in her work and how she works with her cross functional partners for success. On this episode of Commerce Trailblazer, we chat with Pam Perino from the Ghiradelli Chocolate Company about all things digital shelf. She shares how she things about AI in her work and how she works with her cross functional partners for success. false full 13 dcd43994-7b47-4b33-894b-df9a669945d5 Mon, 10 Nov 2025 02:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/bring-the-data-94ulhoJT Hug Your Dog & Bring the Data: How to Show up to Your Clients with Insights, with Ellise Uyema, Director, Client Development North America, POTOO Lauren & Andrea 00:24:27 Welcome to Commerce Trailblazers! On this week’s episode we talk to Ellise at POTOO about data and insights, how networking can be a differentiator even if deeply uncomfortable. Welcome to Commerce Trailblazers! On this week’s episode we talk to Ellise at POTOO about data and insights, how networking can be a differentiator even if deeply uncomfortable. false full 12 fae8ac14-4299-48d8-81bd-6286f66784b7 Sun, 26 Oct 2025 04:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/sift-through-the-noise-vojAMmKE Sift Through the Noise with Megan Harbold, Retail Media & Commerce Expert Lauren & Andrea 00:20:14 On this weeks episode of Commerce Trailblazer Megan Harbold, Retail Media & Commerce Expert, takes us through her secret sauce of successful marketing directly to consumers and B2B. On this weeks episode of Commerce Trailblazer Megan Harbold, Retail Media & Commerce Expert, takes us through her secret sauce of successful marketing directly to consumers and B2B. false full 11 b16c6dfa-f0c0-4b5d-a208-671cd86cdd05 Mon, 15 Sep 2025 04:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/every-sku-is-a-business-tNYUK7A5 Every SKU is a Business and Education is King, with Jyoti Malik, Senior Director of eCommerce at Belkin Lauren & Andrea 00:25:21 On this episode of Commerce Trailblazers, join Jyoti Malik as she shares her story of testing and learning through change and what the key elements of success are in an eCommerce world. On this episode of Commerce Trailblazers, join Jyoti Malik as she shares her story of testing and learning through change and what the key elements of success are in an eCommerce world. false full 10 4e6281a8-f3f4-41a5-a1a1-e552c72529d8 Mon, 4 Aug 2025 04:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/metaphor-soup-aZkdYqeH Metaphor Soup from Digital Content to Gen Z hear from Abby Tomlinson, Senior Manager, Digital Shelf, Riviana Lauren & Andrea 00:38:19 What do Gen Z, bad product pages, and ChatGPT have in common? They’re all reshaping the future of e-commerce—and your brand might be falling behind. On this episode of Commerce Trailblazers, Riviana’s Abby Tomlinson joins us to talk about adapting to next-gen shoppers, fixing the post-COVID path to purchase, and why “a dollar spent on media that leads to a bad PDP is a wasted dollar.” We’ll explore how behavioral insights, AI tools, and strong content strategies can drive real results. Tune in for smart, actionable insights you can bring to your own digital shelf. What do Gen Z, bad product pages, and ChatGPT have in common? They’re all reshaping the future of e-commerce—and your brand might be falling behind. On this episode of Commerce Trailblazers, Riviana’s Abby Tomlinson joins us to talk about adapting to next-gen shoppers, fixing the post-COVID path to purchase, and why “a dollar spent on media that leads to a bad PDP is a wasted dollar.” We’ll explore how behavioral insights, AI tools, and strong content strategies can drive real results. Tune in for smart, actionable insights you can bring to your own digital shelf. false full 9 947dec86-6188-4a77-bbf5-b9a245e58ef8 Mon, 30 Jun 2025 04:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/toddler-rules-XHpOstRu How Toddler Rules Enable Agility with Bailie Duncan, Lead Product Owner at Jackson Family Wines Lauren & Andrea 00:28:08 Hear from Bailie Duncan, Lead Product Owner at Jackson Family Wines about how being flexible and ready for change is a critical part of success in eCommerce! Bailie’s “toddler rules” will help any eCommerce professional create agility within their organization! Hear from Bailie Duncan, Lead Product Owner at Jackson Family Wines about how being flexible and ready for change is a critical part of success in eCommerce! Bailie’s “toddler rules” will help any eCommerce professional create agility within their organization! false full 7 be10b85f-17f3-4c68-a08a-033afb42580c Mon, 30 Jun 2025 04:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/toddler-rules-mtnapbmx-sOZgilA2 How Toddler Rules Enable Agility with Bailie Duncan, Product Manager, Marketing Systems (PXM/DAM/Commerce) Lauren & Andrea 00:28:08 Hear from Bailie Duncan, Lead Product Owner at Jackson Family Wines about how being flexible and ready for change is a critical part of success in eCommerce! Bailie’s “toddler rules” will help any eCommerce professional create agility within their organization! Hear from Bailie Duncan, Lead Product Owner at Jackson Family Wines about how being flexible and ready for change is a critical part of success in eCommerce! Bailie’s “toddler rules” will help any eCommerce professional create agility within their organization! false full 8 fdaee97c-6534-4e88-a829-2d2bb7122619 Mon, 2 Jun 2025 04:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/ecommerce-never-sleeps-C7HLsi7h eCommerce Never Sleeps with Breanna Deculus Amazon Account Manager at the Emerson Group Lauren & Andrea 00:27:15 Did you know you can have software buy you a camera while you’re sleeping? Well, Breanna does, and she uses software to do it. In this episode, we hear from Breanna Deculus (dec-u-lus), Amazon Account Manager at the Emerson Group. She talks about adjusting to the “24 hour store” that is Amazon/eCommerce and how curiosity plus hunger equals success in digital. Listen in to hear her top tip for keeping your skills relevant in the AI future of commerce! Did you know you can have software buy you a camera while you’re sleeping? Well, Breanna does, and she uses software to do it. In this episode, we hear from Breanna Deculus (dec-u-lus), Amazon Account Manager at the Emerson Group. She talks about adjusting to the “24 hour store” that is Amazon/eCommerce and how curiosity plus hunger equals success in digital. Listen in to hear her top tip for keeping your skills relevant in the AI future of commerce! false full 6 d323d86c-fbb0-476c-8287-88ae23dd56e0 Mon, 28 Apr 2025 23:36:39 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/natalie-uLHGpkxm Curiosity and Customer Obsession with Natalie Cotter (ex-Liquid Death, ex-Walmart, ex-Stackline) Lauren & Andrea 00:33:08 From soap making, to one of the largest retailers, to an agency, to a challenger brand, Natalie has commerce in her blood. And look out world, now she is available for consulting. Listen in for the one thing up and coming brands are doing to steal share from the incumbents… From soap making, to one of the largest retailers, to an agency, to a challenger brand, Natalie has commerce in her blood. And look out world, now she is available for consulting. Listen in for the one thing up and coming brands are doing to steal share from the incumbents… false full 5 d7265aae-70e2-4da6-9d36-32b0d208cf82 Tue, 1 Apr 2025 13:15:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/katie-buczek-wYCxXkuQ What to do when it rains in eCommerce with Katie Buczek, Senior Director of Sales, Amazon & eCommerce at Randa Apparel & Accessories Lauren & Andrea 00:26:11 In a highly seasonal business like Isotoner’s rainwear and umbrellas, the weather can keep you up in more ways than one. Join us to hear Katie’s winning strategy for delivering on ambiguous requests from leadership, getting comfortable with discomfort, and how she trailblazes in the midst of tons of data! In a highly seasonal business like Isotoner’s rainwear and umbrellas, the weather can keep you up in more ways than one. Join us to hear Katie’s winning strategy for delivering on ambiguous requests from leadership, getting comfortable with discomfort, and how she trailblazes in the midst of tons of data! false full 4 d53d9173-0d31-4b65-a30e-1382dd0e647a Tue, 11 Mar 2025 03:00:00 +0000 commercetrailblazers@gmail.com (Lauren & Andrea) https://commerce-trailblazers.simplecast.com/episodes/jill-heyman-at-mars-MYgfs689 From PDPs to Puppies, How Jill Heyman at Mars Builds Cross Functional Relationships Lauren & Andrea 00:29:48 On today’s podcast, we interview Jill Heyman, Global Digital Capabilities Director at Mars. From snail mail to DTC to eCommerce Jill has seen it all. She shares about how her curiosity and ability to ask questions has helped her blaze her path in ecommerce. Tune in to hear her take on the single most important thing to a successful negotaiton... On today’s podcast, we interview Jill Heyman, Global Digital Capabilities Director at Mars. From snail mail to DTC to eCommerce Jill has seen it all. She shares about how her curiosity and ability to ask questions has helped her blaze her path in ecommerce. Tune in to hear her take on the single most important thing to a successful negotaiton... false full 3 820f6c38-181c-4bd0-8b0f-95a04f2d3eda Mon, 13 Jan 2025 05:00:00 +0000 commercetrailblazers@gmail.com (Andrea K. Leigh, Lauren Livak Gilbert) https://commerce-trailblazers.simplecast.com/episodes/sarah-williams-R897dE_v How Business Empathy Enables Success with Sarah Williams from Campbells Andrea K. Leigh, Lauren Livak Gilbert 00:30:16 Being a digital shelf manager at an organization is a true trailblazing activity. On our first episode of Commerce Trailblazers we interview Sarah Williams, Digital Commerce Content Manager at Campbells who shares how business empathy and change management have helped her be successful in her role. You will also learn what has surprised Sarah the most about the digital shopping journey… Being a digital shelf manager at an organization is a true trailblazing activity. On our first episode of Commerce Trailblazers we interview Sarah Williams, Digital Commerce Content Manager at Campbells who shares how business empathy and change management have helped her be successful in her role. You will also learn what has surprised Sarah the most about the digital shopping journey… cpg, commerce, ecommerce, digital shelf, business empathy, omnichannel false full 2 76411443-e059-4794-9f10-c68372cbc7d7 Thu, 19 Dec 2024 21:57:48 +0000 commercetrailblazers@gmail.com (Lauren Livak Gilbert, Andrea K. Leigh) https://commerce-trailblazers.simplecast.com/episodes/welcome-to-commerce-trailblazers-why-we-started-this-EL_fnu9f Welcome to Commerce Trailblazers: Why We Started This Lauren Livak Gilbert, Andrea K. Leigh 00:02:07 Welcome to Commerce Trailblazers, our limited-series podcast spotlighting the rising stars who are shaping the future of commerce! Featuring interviews with up-and-coming commerce talent showcasing fresh ideas, bold strategies, and innovative solutions to connect with today’s shopper. Whether you’re a seasoned professional or just starting your journey, join us for a behind-the-scenes look. Welcome to Commerce Trailblazers, our limited-series podcast spotlighting the rising stars who are shaping the future of commerce! Featuring interviews with up-and-coming commerce talent showcasing fresh ideas, bold strategies, and innovative solutions to connect with today’s shopper. Whether you’re a seasoned professional or just starting your journey, join us for a behind-the-scenes look. digital commerce, trailblazers, cpg, commerce, ecommerce, digital shelf, omnichannel false full 1