https://simplecast.com Radical Content Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting. Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing. On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans. Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at hello@maverickcontentstudio.com. en Mon, 30 Mar 2026 11:00:00 +0000 Mon, 30 Mar 2026 11:00:12 +0000 https://radical-content.simplecast.com Radical Content https://image.simplecastcdn.com/images/aaab6498-b2dc-4a45-a28e-c44fc8af03a4/b231347b-bdbd-426d-ba8d-8fa8f72d2e0e/3000x3000/radical-20brands-20cover-20art-20-11.jpg?aid=rss_feed https://radical-content.simplecast.com episodic Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting. Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing. On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans. Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at hello@maverickcontentstudio.com. Eric Gray false https://feeds.simplecast.com/9h96GMnZ branding, communications, content, content marketing, influencer marketing, marketing, podcast, social, social media, social media marketing, storytelling, tips, video, youtube Eric Gray eric@maverickcontentstudio.com 36559a52-0f99-491d-8acc-f996962cd6a7 The Truth About Viral Content (From a Red Bull Creative Director) What does it actually take to create 500 pieces of content in a single weekend (and more importantly, why would you?).

 

In this episode of Radical Content, I sit down with Mike Aransky (Creative Director at Grey NY) to break down the strategy, systems, and mindset behind high-volume, high-impact content production. From his early days in digital media at NBC and IGN to building content ecosystems at 100 Thieves, Red Bull, and now Las Vegas, Mike shares how the best brands are evolving from marketers into full-scale media companies.

 

We go deep on what most brands still get wrong about social, why “best practices” are quietly killing creativity, and how teams can actually operate at the speed of culture without sacrificing quality. If you’ve ever felt stuck between “we need more content” and “we need better content”… this episode will reset how you think about both.

What You’ll Learn in This Episode:

  • Why volume + quality is the new standard—and how to actually execute both
  • The real story behind producing 500+ pieces of content during F1 in Vegas
  • Why most brands fail on social (hint: they think like advertisers, not media companies)
  • How to build systems for rapid content production without burnout
  • Why experimentation and iteration are non-negotiable in today’s algorithm-driven world
  • The role of community and audience-first thinking in winning on social
  • Why breaking “best practices” is often the key to breakthrough creative

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

 

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 💬 Connect with me on LinkedIn: Linkedinlinkedin.com/in/ericgray  

 📲 Follow me on Instagram: Instagraminstagram.com/theericgray  

🎥Subscribe to my Youtube Channel: YoutubeEric Gray  

]]> Mon, 30 Mar 2026 11:00:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/mike-aransky-dh3KGOFZ What does it actually take to create 500 pieces of content in a single weekend (and more importantly, why would you?).

 

In this episode of Radical Content, I sit down with Mike Aransky (Creative Director at Grey NY) to break down the strategy, systems, and mindset behind high-volume, high-impact content production. From his early days in digital media at NBC and IGN to building content ecosystems at 100 Thieves, Red Bull, and now Las Vegas, Mike shares how the best brands are evolving from marketers into full-scale media companies.

 

We go deep on what most brands still get wrong about social, why “best practices” are quietly killing creativity, and how teams can actually operate at the speed of culture without sacrificing quality. If you’ve ever felt stuck between “we need more content” and “we need better content”… this episode will reset how you think about both.

What You’ll Learn in This Episode:

  • Why volume + quality is the new standard—and how to actually execute both
  • The real story behind producing 500+ pieces of content during F1 in Vegas
  • Why most brands fail on social (hint: they think like advertisers, not media companies)
  • How to build systems for rapid content production without burnout
  • Why experimentation and iteration are non-negotiable in today’s algorithm-driven world
  • The role of community and audience-first thinking in winning on social
  • Why breaking “best practices” is often the key to breakthrough creative

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

 

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 💬 Connect with me on LinkedIn: Linkedinlinkedin.com/in/ericgray  

 📲 Follow me on Instagram: Instagraminstagram.com/theericgray  

🎥Subscribe to my Youtube Channel: YoutubeEric Gray  

]]> The Truth About Viral Content (From a Red Bull Creative Director) Eric Gray 00:35:59 In this episode of Radical Content, I sit down with Mike Aransky (Creative Director at Grey NY) to break down the strategy, systems, and mindset behind high-volume, high-impact content production. From his early days in digital media at NBC and IGN to building content ecosystems at 100 Thieves, Red Bull, and now Las Vegas, Mike shares how the best brands are evolving from marketers into full-scale media companies. In this episode of Radical Content, I sit down with Mike Aransky (Creative Director at Grey NY) to break down the strategy, systems, and mindset behind high-volume, high-impact content production. From his early days in digital media at NBC and IGN to building content ecosystems at 100 Thieves, Red Bull, and now Las Vegas, Mike shares how the best brands are evolving from marketers into full-scale media companies. false full 46 5652ea22-5bb1-40d2-aaf1-def546015e71 How Cava is Connecting Culture and Content. Andrew is leading one of the most creative brand social programs right now, including the launch of “Bowlmates,” CAVA’s social-first dating show that turns the restaurant into the backdrop for culture-driven content. It’s a great example of what happens when brands stop thinking like advertisers and start thinking like creators.

We talk about how social media has fundamentally changed. From the rise of the For You Page to the reality that most of your content is now reaching non-followers first. That shift forces brands to rethink everything: how ideas are developed, how creativity is structured, and how brands earn attention in feeds that are more competitive than ever. If you lead social, content, or brand marketing, this episode is packed with practical insights on how to build content systems that break through the algorithm and actually connect with people.

What You’ll Learn in This Episode

  • Why most social content now reaches non-followers first and what brands must do differently
  • Andrew’s “Idea Ring” framework for expanding content beyond your core audience
  • How CAVA created the Bowlmates social dating show
  • Why formats are more powerful than chasing trends
  • How brands can create social shows without huge production budgets
  • The importance of creative culture inside social teams
  • Why modern social strategy is really about building fandom, not just followers

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! 

 💬 Connect with Me on LinkedIn

📲 Follow Me on Instagram

🎥Subscribe to my Youtube Channel:

 



 

Episode #45

]]> Mon, 16 Mar 2026 11:00:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/how-cava-is-connecting-culture-and-content-vrmtwiVy Andrew is leading one of the most creative brand social programs right now, including the launch of “Bowlmates,” CAVA’s social-first dating show that turns the restaurant into the backdrop for culture-driven content. It’s a great example of what happens when brands stop thinking like advertisers and start thinking like creators.

We talk about how social media has fundamentally changed. From the rise of the For You Page to the reality that most of your content is now reaching non-followers first. That shift forces brands to rethink everything: how ideas are developed, how creativity is structured, and how brands earn attention in feeds that are more competitive than ever. If you lead social, content, or brand marketing, this episode is packed with practical insights on how to build content systems that break through the algorithm and actually connect with people.

What You’ll Learn in This Episode

  • Why most social content now reaches non-followers first and what brands must do differently
  • Andrew’s “Idea Ring” framework for expanding content beyond your core audience
  • How CAVA created the Bowlmates social dating show
  • Why formats are more powerful than chasing trends
  • How brands can create social shows without huge production budgets
  • The importance of creative culture inside social teams
  • Why modern social strategy is really about building fandom, not just followers

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! 

 💬 Connect with Me on LinkedIn

📲 Follow Me on Instagram

🎥Subscribe to my Youtube Channel:

 



 

Episode #45

]]> How Cava is Connecting Culture and Content. Eric Gray 00:37:03 In this episode of Radical Content, I sit down with Andrew Downing, Director of Social Media at CAVA, to talk about what it really takes to build brand content that people actually want to watch. In this episode of Radical Content, I sit down with Andrew Downing, Director of Social Media at CAVA, to talk about what it really takes to build brand content that people actually want to watch. false full 45 277cfb1f-d7a3-4344-8306-70a22fff149d Any Brand Can Win on Social (Here's How) What if the challenge isn’t your brand... but how its story is being told?

We unpack how Jenn has driven hundreds of thousands of views by rethinking mindset, storytelling, internal partnerships, and creative strategy. This conversation isn’t about gimmicks or chasing trends, it’s about uncovering the stories already inside your brand and learning how to tell them in a way people actually care about.

If you’re a social media manager or brand-side marketer trying to stand out with limited resources, skeptical leadership, or a category that feels overlooked, this episode will completely reframe what’s possible.

What you’ll learn from this episode:

  • Why unexpected categories often have a creative advantage on social
  •  The mindset shift required to earn real attention and interest
  • What Jenn learned building social for live events, culture-driven brands, and airports
  • How internal relationships unlock better access, storytelling, and content
  • The difference between managing social and leading creative strategy
  • Why taste, curiosity, and cultural awareness matter more than tactics
]]> Tue, 3 Feb 2026 20:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-44-rename-9OQqlB_Q What if the challenge isn’t your brand... but how its story is being told?

We unpack how Jenn has driven hundreds of thousands of views by rethinking mindset, storytelling, internal partnerships, and creative strategy. This conversation isn’t about gimmicks or chasing trends, it’s about uncovering the stories already inside your brand and learning how to tell them in a way people actually care about.

If you’re a social media manager or brand-side marketer trying to stand out with limited resources, skeptical leadership, or a category that feels overlooked, this episode will completely reframe what’s possible.

What you’ll learn from this episode:

  • Why unexpected categories often have a creative advantage on social
  •  The mindset shift required to earn real attention and interest
  • What Jenn learned building social for live events, culture-driven brands, and airports
  • How internal relationships unlock better access, storytelling, and content
  • The difference between managing social and leading creative strategy
  • Why taste, curiosity, and cultural awareness matter more than tactics
]]> Any Brand Can Win on Social (Here's How) Eric Gray 00:30:53 In this episode, I talk with Jenn Crim about how brands in unsexy categories can win on social by rethinking storytelling, creativity, and internal collaboration. In this episode, I talk with Jenn Crim about how brands in unsexy categories can win on social by rethinking storytelling, creativity, and internal collaboration. airport social media, social media growth, marketing podcast, content strategy, social media podcast, social media careers, creative strategy, brand social strategy, how to go viral, creative strategist, building social that breaks through, social media for brands, brand side marketing, social media manager, social media marketing, boring brands, boring brands social media, viral social media, content marketing, social media tips, social media leadership, brand storytelling, building brand social false full 44 9c47e738-e542-4453-98d8-116247b7e986 The Exact Org Structure I Used to Scale a Social Team from 2 to 24 One of the most common questions I get from social media leaders is: “What should my social team actually look like?” In this episode, I walk through how to structure small, growing, and enterprise-level social teams, why org design should always support strategy, and how the right structure creates speed, creativity, and collaboration. We get into real-world realities: underfunded teams, lack of buy-in, reporting lines, and how to build a model that actually scales without killing momentum. If you’re trying to earn credibility, grow your team, or design a structure that leadership can believe in, use this episode as your blueprint.

What you’ll learn in this episode:

  • The starter, growing, and enterprise social team structures (and when to use each)
  • Why your org structure must be a resource to your strategy
  • The core “triangle” every strong social team needs: strategy, creative, and community
  • How pod-based team models unlock speed, collaboration, and scalability
  • Where social should report inside large organizations (and why it matters)
  • How to put people in the right seats so both the work (and careers) flourish

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 

💬 Connect with Eric on LinkedIn:

Linkedinlinkedin.com/in/ericgray  

 📲 Follow Me on Instagram:

Instagraminstagram.com/theericgray  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #43

]]> Mon, 19 Jan 2026 12:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-43-rename-HnAHzGl5 One of the most common questions I get from social media leaders is: “What should my social team actually look like?” In this episode, I walk through how to structure small, growing, and enterprise-level social teams, why org design should always support strategy, and how the right structure creates speed, creativity, and collaboration. We get into real-world realities: underfunded teams, lack of buy-in, reporting lines, and how to build a model that actually scales without killing momentum. If you’re trying to earn credibility, grow your team, or design a structure that leadership can believe in, use this episode as your blueprint.

What you’ll learn in this episode:

  • The starter, growing, and enterprise social team structures (and when to use each)
  • Why your org structure must be a resource to your strategy
  • The core “triangle” every strong social team needs: strategy, creative, and community
  • How pod-based team models unlock speed, collaboration, and scalability
  • Where social should report inside large organizations (and why it matters)
  • How to put people in the right seats so both the work (and careers) flourish

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 

💬 Connect with Eric on LinkedIn:

Linkedinlinkedin.com/in/ericgray  

 📲 Follow Me on Instagram:

Instagraminstagram.com/theericgray  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #43

]]> The Exact Org Structure I Used to Scale a Social Team from 2 to 24 Eric Gray 00:13:23 I break down the exact org structure I used to scale a Fortune 500 social team from 2 to 24, and how social leaders can build teams that actually support strategy and growth. I break down the exact org structure I used to scale a Fortune 500 social team from 2 to 24, and how social leaders can build teams that actually support strategy and growth. grow a social teamhow to build, content strategy, social media strategy, internet marketing tips, content team structure, social media management, social media for brands, marketing tips, small business marketing, pod team structure, social media manager, build a social media team, social media operations, enterprise social media, team building for marketers, social media director, seo, content marketing team, social media team structure, social media leadership, business, network marketing, marketing leadership, neil patel, marketing org structure false full 43 a223c017-da03-4093-bd9c-3da8da32a738 How Social Media Managers Should Actually Be Using YouTube If you’re a social media manager, content lead, or brand-side marketer trying to make YouTube actually work, not just exist, this episode is for you. We talk audience clarity, packaging, hooks, education-first content, and the mindset shift that most teams never make when it comes to long-form video. This isn’t about chasing trends or “gaming the algorithm.” It’s about understanding how YouTube really works, how it learns who to show your content to, and how to build a channel that grows intentionally over time.

What you'll learn in this episode:

  • Why YouTube is always learning who your content is for
  • The biggest mistake brands make by creating content that’s “interesting” but not valuable
  • How to get brutally clear on your target audience (and why this should show up in every title you publish)
  • How to rethink hooks, the first 5 seconds, and getting to the point faster
  • The real role of titles, thumbnails, and packaging in driving growth
  • How to balance platform best practices without losing your creative voice
  • The mindset shift that changed how I think about YouTube forever

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 

💬 Connect with Eric on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

 📲 Follow Me on Instagram:

InstagramLogin • Instagram  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #42

]]> Wed, 14 Jan 2026 00:00:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-42-rename-S4ZLo_6J If you’re a social media manager, content lead, or brand-side marketer trying to make YouTube actually work, not just exist, this episode is for you. We talk audience clarity, packaging, hooks, education-first content, and the mindset shift that most teams never make when it comes to long-form video. This isn’t about chasing trends or “gaming the algorithm.” It’s about understanding how YouTube really works, how it learns who to show your content to, and how to build a channel that grows intentionally over time.

What you'll learn in this episode:

  • Why YouTube is always learning who your content is for
  • The biggest mistake brands make by creating content that’s “interesting” but not valuable
  • How to get brutally clear on your target audience (and why this should show up in every title you publish)
  • How to rethink hooks, the first 5 seconds, and getting to the point faster
  • The real role of titles, thumbnails, and packaging in driving growth
  • How to balance platform best practices without losing your creative voice
  • The mindset shift that changed how I think about YouTube forever

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 

💬 Connect with Eric on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

 📲 Follow Me on Instagram:

InstagramLogin • Instagram  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #42

]]> How Social Media Managers Should Actually Be Using YouTube Eric Gray 00:13:18 I sat down with one of the top YouTube strategists in the country, and the feedback he gave us completely changed how I think about content, audience, and growth on YouTube. In this episode, I break down the brutal truths brands and social teams need to hear if they actually want YouTube to work. I sat down with one of the top YouTube strategists in the country, and the feedback he gave us completely changed how I think about content, audience, and growth on YouTube. In this episode, I break down the brutal truths brands and social teams need to hear if they actually want YouTube to work. marketing podcast, content strategy, content creation tips, social media podcast, growing on youtube, educational content, brand content, how to grow your youtube channel, youtube for brands, brand side marketing, youtube hooks, youtube algorithm, youtube tips, social media marketing, youtube best practices, youtube titles and thumbnails, youtube growth tips, youtube advice, content marketing, youtube advice for small channels, social media managers, how to get more views, brand storytelling, starting a youtube channel, how to grow on youtube, video content strategy, youtube strategy, how to grow a youtube channel, youtube growth, marketing leadership, youtube packaging, youtube for social media managers false full 42 6890b057-8c8d-4a60-9b87-64ef34276197 The Social Media Reset: What Actually Matters in 2026 It’s 2026, and a lot of the things social media professionals have relied on for years are starting to break.

In this episode, I’m unpacking the biggest shifts I see coming for brand social teams as we head into a new year. From AI pressure and shrinking resources to the rebirth of creativity and storytelling, these aren’t surface-level predictions or trend-chasing takes. They are the real strategic shifts social leaders need to understand if they want to stay relevant, build influence, and actually drive brand value in the next era of social. If you are a social media manager, director, or content leader feeling the tension between algorithms, AI, leadership expectations, and creativity - this episode is your reset.

 

What You’ll Learn in This Episode:

  • Why social teams will be asked to do more with less and how to respond strategically
  • How AI is changing content, platforms, and even word-of-mouth discovery
  • The growing importance of long-form storytelling and YouTube for brands
  • How fandom, community management, and real connection will separate winning brands
  • My honest take on unhinged, Gen Z-style brand social and where it may be heading
  • Why the most successful brands in 2026 will focus on being memorable, not just visible

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 

💬 Connect with me on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

 📲 Follow me on Instagram

InstagramLogin • Instagram  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #41

]]> Tue, 6 Jan 2026 12:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/episode-41-rename-YT9w2aHf It’s 2026, and a lot of the things social media professionals have relied on for years are starting to break.

In this episode, I’m unpacking the biggest shifts I see coming for brand social teams as we head into a new year. From AI pressure and shrinking resources to the rebirth of creativity and storytelling, these aren’t surface-level predictions or trend-chasing takes. They are the real strategic shifts social leaders need to understand if they want to stay relevant, build influence, and actually drive brand value in the next era of social. If you are a social media manager, director, or content leader feeling the tension between algorithms, AI, leadership expectations, and creativity - this episode is your reset.

 

What You’ll Learn in This Episode:

  • Why social teams will be asked to do more with less and how to respond strategically
  • How AI is changing content, platforms, and even word-of-mouth discovery
  • The growing importance of long-form storytelling and YouTube for brands
  • How fandom, community management, and real connection will separate winning brands
  • My honest take on unhinged, Gen Z-style brand social and where it may be heading
  • Why the most successful brands in 2026 will focus on being memorable, not just visible

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 

💬 Connect with me on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

 📲 Follow me on Instagram

InstagramLogin • Instagram  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #41

]]> The Social Media Reset: What Actually Matters in 2026 Eric Gray 00:12:23 In this episode, I break down the biggest shifts I see coming for brand social teams in 2026. This is what social leaders need to rethink right now if they want to stay relevant, build real influence, and drive brand value in the year ahead. In this episode, I break down the biggest shifts I see coming for brand social teams in 2026. This is what social leaders need to rethink right now if they want to stay relevant, build real influence, and drive brand value in the year ahead. social media trends 2026, community management, brand social strategy, youtube for brands, social media for brands, brand community, long form content strategy, social media manager, content marketing trends, radical content podcast, social media director, social media leadership, brand storytelling, social media strategy 2026, social media creativity, digital marketing trends, future of social media, building fandom, social media predictions 2026, ai in social media, social media marketing trends, marketing strategy 2026 false full 41 48d1b39e-3974-457b-bd7b-2d982a7fa561 How I Got Promoted from Social Media Manager to Director Going from social media manager to director inside a Fortune 500 brand doesn’t happen by accident, and it definitely doesn’t happen by just “posting great content.” In this solo episode, I break down the real, behind-the-scenes playbook that helped me grow from a social media manager to Director of Social in just four years at a Fortune 500 company. This isn’t generic career advice. It’s an honest look at the strategy, credibility-building, internal politics, mistakes, and mindset shifts most people never talk about, but that actually determine whether you get promoted or stay stuck. If you’re a social or content leader trying to gain influence, earn a seat at the table, and move faster inside a big brand, this episode is your roadmap.

 

What You’ll Learn in This Episode:

  • How to get strategic fast and align your work directly to business goals
  • How to become the internal “expert” leaders trust and listen to
  • Why reporting loudly (and smartly) matters more than you think
  • How to build internal champions and navigate corporate politics without selling your soul
  • How thinking bigger than “social” is what ultimately unlocks leadership opportunities

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 

💬 Connect with Eric on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

 📲 Follow Me on Instagram:

InstagramLogin • Instagram  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #40

]]> Mon, 29 Dec 2025 13:00:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-40-rename-AVdRU3Ip Going from social media manager to director inside a Fortune 500 brand doesn’t happen by accident, and it definitely doesn’t happen by just “posting great content.” In this solo episode, I break down the real, behind-the-scenes playbook that helped me grow from a social media manager to Director of Social in just four years at a Fortune 500 company. This isn’t generic career advice. It’s an honest look at the strategy, credibility-building, internal politics, mistakes, and mindset shifts most people never talk about, but that actually determine whether you get promoted or stay stuck. If you’re a social or content leader trying to gain influence, earn a seat at the table, and move faster inside a big brand, this episode is your roadmap.

 

What You’ll Learn in This Episode:

  • How to get strategic fast and align your work directly to business goals
  • How to become the internal “expert” leaders trust and listen to
  • Why reporting loudly (and smartly) matters more than you think
  • How to build internal champions and navigate corporate politics without selling your soul
  • How thinking bigger than “social” is what ultimately unlocks leadership opportunities

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 

💬 Connect with Eric on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

 📲 Follow Me on Instagram:

InstagramLogin • Instagram  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #40

]]> How I Got Promoted from Social Media Manager to Director Eric Gray 00:16:27 In this episode, I break down the real strategy that helped me go from social media manager to director at a Fortune 500 brand in just four years. I share the credibility-building moves, internal dynamics, and mindset shifts most people never talk about, but that actually drive career growth inside big companies. In this episode, I break down the real strategy that helped me go from social media manager to director at a Fortune 500 brand in just four years. I share the credibility-building moves, internal dynamics, and mindset shifts most people never talk about, but that actually drive career growth inside big companies. social media reporting, fortune 500 marketing, social media strategy, marketing management, proving social media roi, social media career path, social media career growth, brand side marketing, social media team building, radical content podcast, building credibility at work, social media director, content strategy for brands, how to get promoted in marketing, internal marketing strategy, social media manager to director, marketing leadership skills, social media leadership, social media promotion tips, brand storytelling, corporate marketing career, marketing career advice, social media management tips, social media thought leadership, content marketing leadership false full 40 2b5b59de-651c-407b-9826-55553cc0d6c4 8 Red Flags Your Brand Will Never Take Social Seriously In this episode of Radical Content, I break down eight red flags that signal your brand is holding social back - from lack of resources and outdated leadership mindsets to micromanagement and broken org structures. Drawing on 18 years building social teams at EA SPORTS and Universal, I share real examples, hard truths, and practical ways to navigate these challenges. If you lead social, content, or brand at a company and feel like you’re constantly fighting uphill, this episode will hit home.

 

What You’ll Learn in This Episode:

  • How to recognize when “do more with less” becomes a career-limiting problem
  • Why legacy, performance-only mindsets make social nearly impossible to scale
  • Where social should live in an organization and why reporting structure matters
  • How micromanagement kills creativity, speed, and trust on social teams
  • How to build business cases that unlock resources, autonomy, and creative freedom
  • What it means when a company discourages creators and why that’s a major warning sign

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 💬 Connect with Eric on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

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🎥Subscribe to my Youtube Channel:

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Episode #39

]]> Tue, 16 Dec 2025 17:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-39-rename-MOy8XE5H In this episode of Radical Content, I break down eight red flags that signal your brand is holding social back - from lack of resources and outdated leadership mindsets to micromanagement and broken org structures. Drawing on 18 years building social teams at EA SPORTS and Universal, I share real examples, hard truths, and practical ways to navigate these challenges. If you lead social, content, or brand at a company and feel like you’re constantly fighting uphill, this episode will hit home.

 

What You’ll Learn in This Episode:

  • How to recognize when “do more with less” becomes a career-limiting problem
  • Why legacy, performance-only mindsets make social nearly impossible to scale
  • Where social should live in an organization and why reporting structure matters
  • How micromanagement kills creativity, speed, and trust on social teams
  • How to build business cases that unlock resources, autonomy, and creative freedom
  • What it means when a company discourages creators and why that’s a major warning sign

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 💬 Connect with Eric on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

 📲 Follow Me on Instagram:

InstagramLogin • Instagram  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

 

Episode #39

]]> 8 Red Flags Your Brand Will Never Take Social Seriously Eric Gray 00:19:29 After 18 years inside big brands, I’m calling out the eight biggest red flags that sabotage social media teams from the inside. This episode is for social, content, and marketing leaders who want to build real momentum instead of battling broken systems. After 18 years inside big brands, I’m calling out the eight biggest red flags that sabotage social media teams from the inside. This episode is for social, content, and marketing leaders who want to build real momentum instead of battling broken systems. fortune 500 marketing, social media strategy, enterprise marketing teams, social media management, social media org structure, brand social media, social media red flags, brand growth strategy, brand marketing strategy, content operations, social media leadership, brand storytelling, organic social strategy, cmo perspective, marketing leadership advice, marketing director mindset, social media burnout, content team challenges, content marketing leadership, social media teams false full 39 39559805-232f-4e2b-b556-27b8a15a6893 Marriott Head of Content reveals how big travel brands scale content teams In this episode of Radical Content, I sit down with Annie Granatstein of Marriott International to break down how one of the world’s biggest travel brands approaches storytelling at scale. We talk about her journey from journalism to The Washington Post to overseeing massive global content programs, including award-winning Amazon Prime series that reached more than 20 million viewers. Annie shares how Marriott builds strategy, solves business problems with storytelling, and balances long-form content with fast-moving social. If you want to learn how top brands create meaningful stories that drive real results, this conversation is packed with insights you can use immediately.

 

What You’ll Learn in This Episode:

  • How a journalism mindset elevates brand storytelling and sharpens strategic creativity
  • The way Marriott built (and scaled) a world-class content engine across hundreds of channels
  • How to balance long-form, high-production storytelling with fast-moving, always-on social content
  • The systems and standards big brands use to maintain quality, consistency, and creative excellence
  • Why today’s creators set the bar for brand storytelling and how to apply those techniques to corporate content

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week: https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram: http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

 

Episode #38

]]> Mon, 8 Dec 2025 12:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/marriott-head-of-content-reveals-how-big-travel-brands-scale-content-teams-5qNKFwGl In this episode of Radical Content, I sit down with Annie Granatstein of Marriott International to break down how one of the world’s biggest travel brands approaches storytelling at scale. We talk about her journey from journalism to The Washington Post to overseeing massive global content programs, including award-winning Amazon Prime series that reached more than 20 million viewers. Annie shares how Marriott builds strategy, solves business problems with storytelling, and balances long-form content with fast-moving social. If you want to learn how top brands create meaningful stories that drive real results, this conversation is packed with insights you can use immediately.

 

What You’ll Learn in This Episode:

  • How a journalism mindset elevates brand storytelling and sharpens strategic creativity
  • The way Marriott built (and scaled) a world-class content engine across hundreds of channels
  • How to balance long-form, high-production storytelling with fast-moving, always-on social content
  • The systems and standards big brands use to maintain quality, consistency, and creative excellence
  • Why today’s creators set the bar for brand storytelling and how to apply those techniques to corporate content

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week: https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram: http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

 

Episode #38

]]> Marriott Head of Content reveals how big travel brands scale content teams Eric Gray 00:41:16 In this episode, I sit down with Annie Granatstein of Marriott International to unpack how one of the world’s leading travel brands builds and scales storytelling across channels. In this episode, I sit down with Annie Granatstein of Marriott International to unpack how one of the world’s leading travel brands builds and scales storytelling across channels. creator economy for brands, how to hire a team for youtube automation, how to hire the right people for your business, how to hire a team, how to hire good employees, content strategy, social media strategy, content marketing podcast, audience-driven content, enterprise content operations, cmo insights, how to hire the right people, how to hire, how to hire employees, how to hire a team with no money, business tips, how to hire a team as a small business, how to build a team, how to hire people for your business, brand journalism, how to hire people, travel marketing, fortune 500 marketer mindset, hiring process, brand building, social media leadership, brand storytelling, marketing leadership advice, storytelling frameworks, marketing director tips, amazon prime series marriott, small business inspiration, content team strategy, team building, how to hire a virtual assistant marriott storytelling false full 38 bb4d1218-c201-4282-9dc4-480d7eccc217 How To Keep People Watching Your Content (Every Social Pro Should Do This) In this episode, I break down the exact four-part framework I use to hold attention, increase retention, and 10x video performance across every platform. After 18 years of creating content for EA SPORTS, Universal, and major brands, I’ve learned that great content isn’t magic, it’s science. I walk you through the hook, the story, re-engagement, and the payoff, and show you how each step influences the algorithm. If you want your audience to watch longer, learn more, and take action, this episode gives you the blueprint.

  

What You’ll Learn in This Episode:

  • How to engineer a powerful hook that locks attention in the first 3–4 seconds
  • Why getting to the story quickly increases retention (and kills bounce rates)
  • Simple re-engagement tactics that keep viewers watching until the end
  • How to pay off your video so the audience feels satisfied and the algorithm rewards you
  • How this four-step framework immediately increases views, watch time, and distribution

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com 

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/ 

 📲 Follow Me on Instagram:

http://instagram.com/theericgray 

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray 

]]> Mon, 24 Nov 2025 17:05:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-37-rename-qdVbq4in In this episode, I break down the exact four-part framework I use to hold attention, increase retention, and 10x video performance across every platform. After 18 years of creating content for EA SPORTS, Universal, and major brands, I’ve learned that great content isn’t magic, it’s science. I walk you through the hook, the story, re-engagement, and the payoff, and show you how each step influences the algorithm. If you want your audience to watch longer, learn more, and take action, this episode gives you the blueprint.

  

What You’ll Learn in This Episode:

  • How to engineer a powerful hook that locks attention in the first 3–4 seconds
  • Why getting to the story quickly increases retention (and kills bounce rates)
  • Simple re-engagement tactics that keep viewers watching until the end
  • How to pay off your video so the audience feels satisfied and the algorithm rewards you
  • How this four-step framework immediately increases views, watch time, and distribution

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com 

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/ 

 📲 Follow Me on Instagram:

http://instagram.com/theericgray 

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray 

]]> How To Keep People Watching Your Content (Every Social Pro Should Do This) Eric Gray 00:05:03 In this episode, I share the four-step attention framework I use to help brands and creators dramatically increase watch time and video performance. In this episode, I share the four-step attention framework I use to help brands and creators dramatically increase watch time and video performance. false full 37 d168c58a-bf58-4ada-b3d7-a27fd4f4a947 3 Content Rules That Get Your Brand Millions of Views (No One’s Talking About) In this video, I'm sharing 3 content rules brands ignore that unlock millions of views, so you can grow faster without ads. Drawing on 15 years building Fortune 500 social teams at EA Sports and Universal Parks, I show you how to nail your niche, elevate ideas, and create platform-native videos that retain viewers. Ideal for brand leaders and social managers searching for content strategy, viral growth, storytelling, retention, platform tactics, and POV-led marketing.

 

What You’ll Learn in This Episode:

  • How to apply the content rules that reliably drive millions of views
  • How to write a Persona Mission Statement that clarifies your niche and POV
  • Refine ideation method to turn one idea into a month of posts
  • A simple 10-reel audit to fix hooks, re-engagement beats, and payoff moments
  • Ways to turn views into pipeline with credibility cues and clear next steps

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Tue, 18 Nov 2025 18:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/3-content-rules-that-get-your-brand-millions-of-views-no-ones-talking-about-jvKaCTVB In this video, I'm sharing 3 content rules brands ignore that unlock millions of views, so you can grow faster without ads. Drawing on 15 years building Fortune 500 social teams at EA Sports and Universal Parks, I show you how to nail your niche, elevate ideas, and create platform-native videos that retain viewers. Ideal for brand leaders and social managers searching for content strategy, viral growth, storytelling, retention, platform tactics, and POV-led marketing.

 

What You’ll Learn in This Episode:

  • How to apply the content rules that reliably drive millions of views
  • How to write a Persona Mission Statement that clarifies your niche and POV
  • Refine ideation method to turn one idea into a month of posts
  • A simple 10-reel audit to fix hooks, re-engagement beats, and payoff moments
  • Ways to turn views into pipeline with credibility cues and clear next steps

 

👀 Watch this with your team.

📩 Share it with your boss.

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> 3 Content Rules That Get Your Brand Millions of Views (No One’s Talking About) Eric Gray 00:10:39 Today, I break down three overlooked content rules that consistently drive massive reach. Today, I break down three overlooked content rules that consistently drive massive reach. content strategy, social media strategy, brand marketing, social team leadership, inbound marketing, content rules, shorts strategy, expand refine method, b2b marketing, pov-led marketing, viral content, fortune 500 marketer mindset, cmo strategy, brand building, content operations, tiktok strategy, hook writing, youtube growth, marketing director tips, marketing leadership, storytelling for brands, content team workflows, persona mission statement, retention tactics, pipeline from content false full 36 951926a0-3f0f-4276-9234-459f6ff8d80a We Tried & Ranked Every YouTuber Product Creators like MrBeast, Logan Paul, Emma Chamberlain, and Ryan Trahan aren’t just influencers they are running full-blown media companies. In this episode of Radical Content, I’m ranking and taste-testing their products like Prime, Feastables, Chamberlain Coffee, and Joyride. All while breaking down what brands can learn from how these creators build connection, community, and attention online.

If you lead social or brand strategy, this episode will show you why creator-led marketing is rewriting the playbook and how you can apply the same storytelling power to your own brand.

What You’ll Learn in This Episode:

  • Why creator-led brands are dominating social right now
  • How Ryan Trahan’s storytelling builds loyalty, not just views
  • What MrBeast’s Feastables teaches about scale and virality
  • Why Prime proves controversy can drive culture
  • What Chamberlain Coffee gets wrong about brand identity

 

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

 

Audio Keywords: YouTuber brands, creator marketing, creator economy, brand storytelling, MrBeast Feastables, Logan Paul Prime, Ryan Trahan Joyride, Emma Chamberlain Coffee, social media strategy, content marketing, brand building, creator-led brands, marketing podcast, social media podcast, influencer strategy, digital storytelling, how to grow a brand, Eric Gray podcast, Radical Content, creator business, marketing trends 2025

]]> Mon, 20 Oct 2025 20:01:43 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/rankingyoutubeproducts-nSq5fMsK Creators like MrBeast, Logan Paul, Emma Chamberlain, and Ryan Trahan aren’t just influencers they are running full-blown media companies. In this episode of Radical Content, I’m ranking and taste-testing their products like Prime, Feastables, Chamberlain Coffee, and Joyride. All while breaking down what brands can learn from how these creators build connection, community, and attention online.

If you lead social or brand strategy, this episode will show you why creator-led marketing is rewriting the playbook and how you can apply the same storytelling power to your own brand.

What You’ll Learn in This Episode:

  • Why creator-led brands are dominating social right now
  • How Ryan Trahan’s storytelling builds loyalty, not just views
  • What MrBeast’s Feastables teaches about scale and virality
  • Why Prime proves controversy can drive culture
  • What Chamberlain Coffee gets wrong about brand identity

 

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

 

Audio Keywords: YouTuber brands, creator marketing, creator economy, brand storytelling, MrBeast Feastables, Logan Paul Prime, Ryan Trahan Joyride, Emma Chamberlain Coffee, social media strategy, content marketing, brand building, creator-led brands, marketing podcast, social media podcast, influencer strategy, digital storytelling, how to grow a brand, Eric Gray podcast, Radical Content, creator business, marketing trends 2025

]]> We Tried & Ranked Every YouTuber Product Eric Gray 00:22:13 I ranked and taste-tested YouTuber products like Prime, Feastables, Chamberlain Coffee, and Joyride! All to see who’s winning on social. Here’s what every brand can learn from their playbook. I ranked and taste-tested YouTuber products like Prime, Feastables, Chamberlain Coffee, and Joyride! All to see who’s winning on social. Here’s what every brand can learn from their playbook. creator-led brands, marketing podcast, creator business, creator marketing, social media strategy, social media podcast, how to grow a brand, chamberlain coffee, marketing trends 2025, emma chamberlain coffee, digital storytelling, eric gray podcast, community, emma chamberlain, creator economy, content marketing, logan paul, radical content, brand building, brand storytelling, logan paul prime, influencer strategy, mrbeast feastables, feastables, creators like mrbeast, ryan trahan joyride false full 35 25718cd5-82a0-434a-86e2-318936ff5eb3 AI Won't Fix Your Content There’s a lot of noise about AI replacing creatives, but the truth is, it’s only replacing the lazy ones. In this episode, I break down how social media and content professionals can actually use AI to get better, not worse. From research and ideation to scaling smarter (without losing your originality), this episode is part wake-up call, part playbook for what’s next.

What You’ll Learn in This Episode:

  • How to use AI as a mindset coach, creative spark, and content organizer
  • Why lazy prompts lead to lazy results (and how to fix them)
  • The biggest risk: turning off your creative brain and blending into the “sea of sameness”
  • How human stories protect your career from automation
  • Why curiosity and not fear is your biggest competitive advantage

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Wed, 15 Oct 2025 15:35:57 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-34-rename-flMtrudS There’s a lot of noise about AI replacing creatives, but the truth is, it’s only replacing the lazy ones. In this episode, I break down how social media and content professionals can actually use AI to get better, not worse. From research and ideation to scaling smarter (without losing your originality), this episode is part wake-up call, part playbook for what’s next.

What You’ll Learn in This Episode:

  • How to use AI as a mindset coach, creative spark, and content organizer
  • Why lazy prompts lead to lazy results (and how to fix them)
  • The biggest risk: turning off your creative brain and blending into the “sea of sameness”
  • How human stories protect your career from automation
  • Why curiosity and not fear is your biggest competitive advantage

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> AI Won't Fix Your Content Eric Gray 00:24:09 AI isn’t here to take your job. It’s here to test how good you really are. In this episode, I unpack how social and content pros can use AI to move faster, think sharper, and stay human in a world that’s about to get a lot more automated. AI isn’t here to take your job. It’s here to test how good you really are. In this episode, I unpack how social and content pros can use AI to move faster, think sharper, and stay human in a world that’s about to get a lot more automated. false full 34 cf598cb5-e4b4-478e-903e-0b6880862817 From Stranger to Superfan: The 6 Stages Every Brand Needs to Know  

I’ve spent 20 years helping brands figure out how to build something bigger than reach or clicks—fans. In this episode, I’m breaking down the Fan Building Blueprint: the exact stages people move through on their way from stranger to superfan.

What You’ll Learn in This Episode:

  • The 6 stages every fan goes through (and how to spot them)
  • Why loyalty and advocacy matter more than impressions
  • Real examples of how brands are activating fandom
  • How you can take this blueprint and apply it to your own business

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Mon, 6 Oct 2025 08:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/episode-33-rename-nOM0D5nM  

I’ve spent 20 years helping brands figure out how to build something bigger than reach or clicks—fans. In this episode, I’m breaking down the Fan Building Blueprint: the exact stages people move through on their way from stranger to superfan.

What You’ll Learn in This Episode:

  • The 6 stages every fan goes through (and how to spot them)
  • Why loyalty and advocacy matter more than impressions
  • Real examples of how brands are activating fandom
  • How you can take this blueprint and apply it to your own business

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> From Stranger to Superfan: The 6 Stages Every Brand Needs to Know Eric Gray 00:21:43 This isn’t theory. It’s the same framework I used at Universal, it’s the same thinking behind Survivor fandom, and it’s what you see with the Savannah Bananas today. Fans aren’t fluff—they’re business impact. This isn’t theory. It’s the same framework I used at Universal, it’s the same thinking behind Survivor fandom, and it’s what you see with the Savannah Bananas today. Fans aren’t fluff—they’re business impact. false full 33 3ca13d54-6b57-4c25-b7d3-50008b38a5df Top 5 Socials | Fast Food Chicken Restaurants In this episode of Radical Content, Eric Gray and the crew finally settle one of the most important debates in marketing: Which fast food chicken brand rules social media?

What You’ll Learn in This Episode:

  • Which chicken chains are winning on social (and why).
  • How Chick-fil-A plays it safe while KFC takes bold swings.
  • The role of influencers, collabs, and cultural moments in driving reach.
  • Why Raising Cane’s is building fandom like a startup.
  • Lessons any brand can steal to level up their own socials

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Fri, 3 Oct 2025 18:58:20 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/top5socials-chickencrestaurants-JaQuojAi In this episode of Radical Content, Eric Gray and the crew finally settle one of the most important debates in marketing: Which fast food chicken brand rules social media?

What You’ll Learn in This Episode:

  • Which chicken chains are winning on social (and why).
  • How Chick-fil-A plays it safe while KFC takes bold swings.
  • The role of influencers, collabs, and cultural moments in driving reach.
  • Why Raising Cane’s is building fandom like a startup.
  • Lessons any brand can steal to level up their own socials

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Top 5 Socials | Fast Food Chicken Restaurants Eric Gray 00:19:05 We ranked the top five fast food chicken restaurants by their social media game—not their food. Who made the list, and which brand claimed the top spot? Guess before you hit play We ranked the top five fast food chicken restaurants by their social media game—not their food. Who made the list, and which brand claimed the top spot? Guess before you hit play false full 32 b8ed9621-9589-4ab1-9f43-7f7b878fb9d5 Why the NFL Social Just Gets it Football season is here, but I’m not just watching the games, I am watching the content. In this episode, I break down how the Minnesota Vikings and Atlanta Falcons are turning their teams into full-blown media companies. From humanizing players to giving fans behind-the-scenes access, they’re rewriting the playbook for storytelling. And trust me, every brand leader can learn something from the NFL’s approach.

What You’ll Learn in This Episode:

  • Why the NFL has become a 365-day content machine
  • How the Vikings use the “helmets off” strategy to humanize their stars
  • The Falcons’ bold move to share unpolished, behind-the-scenes footage
  • Why silly moments (like Minecraft water sounds) build massive engagement
  • What your brand can steal from sports teams to create an emotional connection

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Mon, 8 Sep 2025 08:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-31-rename-yqYtXO3a Football season is here, but I’m not just watching the games, I am watching the content. In this episode, I break down how the Minnesota Vikings and Atlanta Falcons are turning their teams into full-blown media companies. From humanizing players to giving fans behind-the-scenes access, they’re rewriting the playbook for storytelling. And trust me, every brand leader can learn something from the NFL’s approach.

What You’ll Learn in This Episode:

  • Why the NFL has become a 365-day content machine
  • How the Vikings use the “helmets off” strategy to humanize their stars
  • The Falcons’ bold move to share unpolished, behind-the-scenes footage
  • Why silly moments (like Minecraft water sounds) build massive engagement
  • What your brand can steal from sports teams to create an emotional connection

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Why the NFL Social Just Gets it Eric Gray 00:18:19 The Vikings and Falcons are showing us how NFL teams have become year-round content machines. In this episode, I break down what brands can steal from their playbook to build stronger fan connections. The Vikings and Falcons are showing us how NFL teams have become year-round content machines. In this episode, I break down what brands can steal from their playbook to build stronger fan connections. minnesota vikings social media, sports marketing, social media lessons, nfl social, atlanta falcons social media, eric gray podcast, radical content podcast, nfl marketing, behind the scenes nfl, nfl social media, nfl tiktok, content strategy 2025, brand storytelling, nfl, fan engagement, nfl youtube strategy, nfl content strategy, helmets off strategy false full 31 91a0508c-6449-4868-835a-c48c0b0bf7b9 I Discovered Dick’s Sporting Goods Marketing Playbook I just discovered Dick’s Sporting Goods’ big marketing secret and it’s not what you think. They’ve built their own storytelling studio and are investing in documentaries that hit way deeper than ads. In this episode, I break down why that works and what we can learn from it. If you run social or brand strategy, this one will get you thinking bigger.

What You’ll Learn in This Episode:

  • Why Dick’s Sporting Goods launched a storytelling studio.
  • How documentaries drive brand growth and loyalty.
  • The power of long-form stories vs. quick ads.
  • Common mistakes brands make with storytelling.
  • How to apply this playbook on any budget.

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Mon, 1 Sep 2025 08:00:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/ep-30-rename-Udm_TodX I just discovered Dick’s Sporting Goods’ big marketing secret and it’s not what you think. They’ve built their own storytelling studio and are investing in documentaries that hit way deeper than ads. In this episode, I break down why that works and what we can learn from it. If you run social or brand strategy, this one will get you thinking bigger.

What You’ll Learn in This Episode:

  • Why Dick’s Sporting Goods launched a storytelling studio.
  • How documentaries drive brand growth and loyalty.
  • The power of long-form stories vs. quick ads.
  • Common mistakes brands make with storytelling.
  • How to apply this playbook on any budget.

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> I Discovered Dick’s Sporting Goods Marketing Playbook Eric Gray 00:17:18 I just uncovered Dick’s Sporting Goods’ biggest marketing secret! Moving into long-form storytelling. In this episode, I share why it works, what makes it different, and how you can apply the same playbook to your brand. I just uncovered Dick’s Sporting Goods’ biggest marketing secret! Moving into long-form storytelling. In this episode, I share why it works, what makes it different, and how you can apply the same playbook to your brand. dicks sporting goods, grow your community, video content, radical content podcast, social media marketing, content marketing, long-form content false full 30 141c9d3e-d570-4cd9-abd8-14f65ffc0520 How John Deere Went Viral on Social Media Think a tractor company can’t win on social media? Think again. In this episode of Radical Content, I dive deep into how John Deere (100-year-old brand) is creating some of the most entertaining, audience-first content online. I break down their three-part content strategy: human storytelling that puts customers at the center, “entertainment with purpose” that turns everyday posts into shareable moments, and product-as-character marketing that brings machinery to life. From The Furrow magazine in 1895 to TikTok in 2025, John Deere shows us that no matter your industry, you can tell stories people want to follow. If they can make farming equipment go viral, your brand can too.

What You’ll Learn in This Episode:

  • How John Deere uses human storytelling to make their audience the hero.
  • What “entertainment with purpose” looks like
  • How they turn products into characters that people want to follow.
  • The creative risks that helped them stand out in a crowded feed.

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Mon, 18 Aug 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/john-deere-social-2pJQmPAn Think a tractor company can’t win on social media? Think again. In this episode of Radical Content, I dive deep into how John Deere (100-year-old brand) is creating some of the most entertaining, audience-first content online. I break down their three-part content strategy: human storytelling that puts customers at the center, “entertainment with purpose” that turns everyday posts into shareable moments, and product-as-character marketing that brings machinery to life. From The Furrow magazine in 1895 to TikTok in 2025, John Deere shows us that no matter your industry, you can tell stories people want to follow. If they can make farming equipment go viral, your brand can too.

What You’ll Learn in This Episode:

  • How John Deere uses human storytelling to make their audience the hero.
  • What “entertainment with purpose” looks like
  • How they turn products into characters that people want to follow.
  • The creative risks that helped them stand out in a crowded feed.

 

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> How John Deere Went Viral on Social Media Eric Gray 00:14:53 John Deere proves no brand is too “boring” for great content. In this episode, I break down their three-part social media strategy. From human storytelling to entertainment with purpose. I also share how any brand can use these tactics to connect, engage, and go viral. John Deere proves no brand is too “boring” for great content. In this episode, I break down their three-part social media strategy. From human storytelling to entertainment with purpose. I also share how any brand can use these tactics to connect, engage, and go viral. marketing, how to organize social media content, john deere social, social media marketing, content marketing, viral content, digital marketing, content creators, long-form content, tiktok, social media false full 29 4339e475-9444-482b-b25d-21de26b19fcb Why Does Buc-ees NOT have a Youtube Channel? What if Buc-ee’s launched a YouTube channel?

In this episode, I walk you through exactly how I’d turn one of the most beloved (and bizarre) brands in America into a YouTube powerhouse. This isn’t just a fun “what if” exercise. It’s a blueprint any brand can adapt to build audience, drive advocacy, and own their category.

Using my 3-part content framework—Craze, Experience, Fans—I break down how to:

  • Create hero content that builds buzz and gets people talking
  • Produce mid-funnel videos that educate while entertaining
  • Capture and share fan stories to spark advocacy
  • Use Shorts to scale reach and relevance
  • Partner with creators to boost awareness
  • Promote your content so it gets seen

Along the way, I share examples, creative ideas, and a few tactical plays you can borrow for your brand. Whether you’re running social for a Fortune 500 company or building a channel from scratch, this episode will help you see YouTube as more than just a place to park ads and it’s an audience-building engine

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Mon, 11 Aug 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/why-does-buc-ees-not-have-a-youtube-channel-T_rehcST What if Buc-ee’s launched a YouTube channel?

In this episode, I walk you through exactly how I’d turn one of the most beloved (and bizarre) brands in America into a YouTube powerhouse. This isn’t just a fun “what if” exercise. It’s a blueprint any brand can adapt to build audience, drive advocacy, and own their category.

Using my 3-part content framework—Craze, Experience, Fans—I break down how to:

  • Create hero content that builds buzz and gets people talking
  • Produce mid-funnel videos that educate while entertaining
  • Capture and share fan stories to spark advocacy
  • Use Shorts to scale reach and relevance
  • Partner with creators to boost awareness
  • Promote your content so it gets seen

Along the way, I share examples, creative ideas, and a few tactical plays you can borrow for your brand. Whether you’re running social for a Fortune 500 company or building a channel from scratch, this episode will help you see YouTube as more than just a place to park ads and it’s an audience-building engine

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Why Does Buc-ees NOT have a Youtube Channel? Eric Gray 00:19:03 What if Buc-ee’s had its own YouTube channel? In this episode, I break down a complete, spectacle-level content strategy—from my 3-part framework (Craze, Experience, Fans) to creator partnerships and Shorts—that any brand can use to build a loyal audience and turn casual viewers into passionate advocates. What if Buc-ee’s had its own YouTube channel? In this episode, I break down a complete, spectacle-level content strategy—from my 3-part framework (Craze, Experience, Fans) to creator partnerships and Shorts—that any brand can use to build a loyal audience and turn casual viewers into passionate advocates. false full 28 f852975d-aedf-492a-aef3-433b0203e538 TSA Says Keep Shoes On | Unless They're CROCS?! It’s time for Content of the Month! Our roundup of the boldest, smartest, most scroll-stopping brand moves out there. From Tampa Airport roasting Crocs (and Crocs clapping back) to a billion-dollar water brand starting beef with iced tea, we break down what worked, why it worked, and what you can learn from it. These are the moments that earned attention and teach us how to create content that connects.

What You’ll Learn in This Episode:

  • Why humor and risk-tolerance are brand superpowers
  • How to hijack boring announcements and turn them into viral content
  • What it looks like when a community manager nails the moment
  • How clever, culture-savvy brands turn one post into a full media cycle
  • The power of low-budget content with high emotional impact

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> Mon, 4 Aug 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/tsa-says-keep-shoes-on-unless-theyre-crocs-YuXgperT It’s time for Content of the Month! Our roundup of the boldest, smartest, most scroll-stopping brand moves out there. From Tampa Airport roasting Crocs (and Crocs clapping back) to a billion-dollar water brand starting beef with iced tea, we break down what worked, why it worked, and what you can learn from it. These are the moments that earned attention and teach us how to create content that connects.

What You’ll Learn in This Episode:

  • Why humor and risk-tolerance are brand superpowers
  • How to hijack boring announcements and turn them into viral content
  • What it looks like when a community manager nails the moment
  • How clever, culture-savvy brands turn one post into a full media cycle
  • The power of low-budget content with high emotional impact

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram:

http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

]]> TSA Says Keep Shoes On | Unless They're CROCS?! Eric Gray 00:17:24 In this episode of Radical Content, we break down the top brand moments of the month and the smart strategies behind them. In this episode of Radical Content, we break down the top brand moments of the month and the smart strategies behind them. false full 27 6480c1ca-1d12-47a0-a10f-5a1ed5bb1a64 Here's Why Patagonia is a Billion Dollar Brand What happens when a brand actually knows who they are? In this episode of Radical Content, we break down how Patagonia turns purpose into powerful storytelling from high-end documentaries to everyday content that builds real loyalty. Plus, we spotlight bold moves from Heinz and Dove that prove emotional connection always wins.

 

If you're leading brand, content, or social and want to trade performative purpose for the real thing. Hit play.

 

What You’ll Learn:

  • Why brand purpose is the missing piece in most content strategies
  • How Patagonia uses storytelling to drive deep emotional connection
  • The role of brand documentaries in building long-term loyalty
  • What it means to be unapologetically you as a brand
  • Bonus: What Heinz x Mustard and Dove’s “Sketches” campaign got right

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com

💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

📲 Follow Me on Instagram: http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

]]> Thu, 24 Jul 2025 17:05:23 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/why-patagonia-is-a-billion-dollar-brand-89Hl8ata What happens when a brand actually knows who they are? In this episode of Radical Content, we break down how Patagonia turns purpose into powerful storytelling from high-end documentaries to everyday content that builds real loyalty. Plus, we spotlight bold moves from Heinz and Dove that prove emotional connection always wins.

 

If you're leading brand, content, or social and want to trade performative purpose for the real thing. Hit play.

 

What You’ll Learn:

  • Why brand purpose is the missing piece in most content strategies
  • How Patagonia uses storytelling to drive deep emotional connection
  • The role of brand documentaries in building long-term loyalty
  • What it means to be unapologetically you as a brand
  • Bonus: What Heinz x Mustard and Dove’s “Sketches” campaign got right

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com

💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

📲 Follow Me on Instagram: http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

]]> Here's Why Patagonia is a Billion Dollar Brand Eric Gray 00:27:59 Most brands struggle with content because they don’t know who they are. In this episode of Radical Content, I break down how Patagonia’s brand purpose drives everything from storytelling to YouTube strategy and what content leaders can learn from it. Most brands struggle with content because they don’t know who they are. In this episode of Radical Content, I break down how Patagonia’s brand purpose drives everything from storytelling to YouTube strategy and what content leaders can learn from it. false full 26 3e64b96c-b070-423d-a927-22a1bc22cd51 The Best 2025 Social Hack for EVERY Brand What You’ll Learn in This Episode:

✔ Why most content teams burn out (and how to fix it)

✔ How content programming helps you scale without adding stress

✔ The best way to get buy-in from executives and stakeholders

✔ How to stop being seen as “just the social person” and start leading strategy

 

This is for anyone working in social media, content marketing, or brand leadership who’s tired of doing too much with too little — and ready to lead smarter.

 

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com

 

💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

 

📲 Follow Me on Instagram: http://instagram.com/theericgray

 

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

]]> Mon, 7 Jul 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/the-best-2025-social-hack-for-every-brand-_ywBEx8p What You’ll Learn in This Episode:

✔ Why most content teams burn out (and how to fix it)

✔ How content programming helps you scale without adding stress

✔ The best way to get buy-in from executives and stakeholders

✔ How to stop being seen as “just the social person” and start leading strategy

 

This is for anyone working in social media, content marketing, or brand leadership who’s tired of doing too much with too little — and ready to lead smarter.

 

 

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com

 

💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

 

📲 Follow Me on Instagram: http://instagram.com/theericgray

 

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

]]> The Best 2025 Social Hack for EVERY Brand Eric Gray 00:26:10 In this episode of Radical Content, I’m breaking down how content programming helped me escape the chaos and finally earn trust from the C-suite. This is the content strategy I wish I had years ago and it works whether you're a team of one or leading a large social department. In this episode of Radical Content, I’m breaking down how content programming helped me escape the chaos and finally earn trust from the C-suite. This is the content strategy I wish I had years ago and it works whether you're a team of one or leading a large social department. how to fix social media burnout, content marketing tips, marketing, content strategy, how to get respect from execs, personal branding, how to organize social media content, brand strategy, content strategy for social media managers, how to get c-suite buy-in, marketing tips, eric gray, social media manager, marketing burnout, radical content podcast, build a content programming system, programming your content strategy, social media management tips 2025, content strategy for brands, content planning, social media workflow, content leadership, content marketing, online marketing, content calendar, content creation strategy, digital marketing, get off content hamster wheel, maverick content studio, marketing leadership, how to lead a content team, scaling content, marketing productivity, content team management, brand-side marketing tips, social media false full 25 a4d529f8-7aa3-4756-b306-69f4fe2a3c81 Diagon Alley Launch: The Social Strategy That Won Over Leadership In this episode, I take you inside one of the biggest moments of my career: how I convinced leadership, built a team from scratch, and launched Universal’s first-ever social media engagement center for the opening of The Wizarding World of Harry Potter™ Diagon Alley. I share the strategies, challenges, and lessons from that experience. Its crazy how one big idea changed my career and helped prove the power of social media to a major brand.

 

What You’ll Learn:

  • How to build a social media engagement center for a major brand launch
  • Tips for getting executive buy-in for bold social strategies
  • How to scale a social activation with a small team
  • Real-world examples of community-driven marketing and branded content

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com

💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

📲 Follow Me on Instagram: http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

]]> Mon, 23 Jun 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/diagon-alley-launch-the-social-strategy-that-won-over-leadership-3mX0mh6R In this episode, I take you inside one of the biggest moments of my career: how I convinced leadership, built a team from scratch, and launched Universal’s first-ever social media engagement center for the opening of The Wizarding World of Harry Potter™ Diagon Alley. I share the strategies, challenges, and lessons from that experience. Its crazy how one big idea changed my career and helped prove the power of social media to a major brand.

 

What You’ll Learn:

  • How to build a social media engagement center for a major brand launch
  • Tips for getting executive buy-in for bold social strategies
  • How to scale a social activation with a small team
  • Real-world examples of community-driven marketing and branded content

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com

💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

📲 Follow Me on Instagram: http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

]]> Diagon Alley Launch: The Social Strategy That Won Over Leadership Eric Gray 00:31:03 In this episode, I share the behind-the-scenes story of how I built Universal’s first social media engagement center for the launch of Diagon Alley. This was a career-changing moment that showed the true power of social. In this episode, I share the behind-the-scenes story of how I built Universal’s first social media engagement center for the launch of Diagon Alley. This was a career-changing moment that showed the true power of social. false full 24 04561dfb-04e7-4080-9ba8-8d6beef07225 Social Deserves a Seat at the Table (Here’s the Proof) It’s been two years since I walked away from corporate and built Maverick from the ground up — and in that time, one thing has become painfully clear: brands are still getting social media wrong.

In this episode, I go off on why most corporate content strategies fail, what it really takes to earn trust and investment from leadership, and how social teams can stop being underestimated. I break down 7 reasons brands underinvest in content, share what I learned pitching execs at Universal, and explain why “just do ads” isn’t a real strategy.

You will also hear about: 

  • YouTube’s 20th birthday (and brand flops)
  • TripAdvisor’s missed opportunity
  • John Deere’s TikTok takeover
  • LA Chargers' draft room magic
  • If you lead social, content, or brand and you're fighting to scale your impact — this is your blueprint.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram: http://instagram.com/theericgray 

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

]]> Mon, 9 Jun 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/social-deserves-a-seat-at-the-table-heres-the-proof-bmNgx20l It’s been two years since I walked away from corporate and built Maverick from the ground up — and in that time, one thing has become painfully clear: brands are still getting social media wrong.

In this episode, I go off on why most corporate content strategies fail, what it really takes to earn trust and investment from leadership, and how social teams can stop being underestimated. I break down 7 reasons brands underinvest in content, share what I learned pitching execs at Universal, and explain why “just do ads” isn’t a real strategy.

You will also hear about: 

  • YouTube’s 20th birthday (and brand flops)
  • TripAdvisor’s missed opportunity
  • John Deere’s TikTok takeover
  • LA Chargers' draft room magic
  • If you lead social, content, or brand and you're fighting to scale your impact — this is your blueprint.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com

 💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/

 📲 Follow Me on Instagram: http://instagram.com/theericgray 

🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray

]]> Social Deserves a Seat at the Table (Here’s the Proof) Eric Gray 00:28:16 I’m breaking down why most brands still undervalue social — and what it actually takes to build a strategy that gets you budget, buy-in, and real brand impact. If you’re tired of being seen as just the “social person,” this one’s for you. I’m breaking down why most brands still undervalue social — and what it actually takes to build a strategy that gets you budget, buy-in, and real brand impact. If you’re tired of being seen as just the “social person,” this one’s for you. false full 23 46819e05-61db-4976-b44b-131ba05a089d 100M Views. No Product. Just Content. What Brands Can Learn from Visit Las Vegas What do you get when a tourism board starts outperforming top-tier brands on social media? A masterclass in content strategy. In this episode of Radical Content, Eric breaks down how Visit Las Vegas is pulling off jaw-dropping numbers—over 100M views—without selling a product. From creator partnerships and rapid-fire content production to social-first campaigns that actually convert, we explore why this team is years ahead of the competition.

You’ll also hear about:

  • Why Diary of a CEO turned down a $100M podcast deal
  • How Dr. Seuss is quietly crushing meme culture on Instagram
  • What NBA teams can teach brand marketers about playoff-level content strategy

Timestamps

00:00 – Intro & Luka trade + social shoutout to the Mavs team
03:15 – LinkedIn Scroll: $100M podcast deal declined, Webby Awards gems
07:31 – Brand to Watch: Why Visit Las Vegas is dominating digital
17:25 – Content of the Week: NBA Playoffs design, Dr. Seuss on IG
21:48 – Final thoughts + rallying cry to get Bryce Betts on the pod

Key Takeaways: 

  • Content at scale wins: Visit Las Vegas succeeds by producing tons of content—fast, social-first, and natively crafted for each platform.
  • You don’t need a product to build an audience: Storytelling and cultural relevance are more valuable than features and benefits.
  • Great partners > doing it all in-house: Their strategic use of agencies like Grey proves smart outsourcing can lead to top-tier content.
  • Permission unlocks possibility: Sometimes a viral hit starts with a simple DM—don’t be afraid to shoot your shot.
  • Even classic brands can go modern: Dr. Seuss proves that even heritage IP can be made social-relevant with the right creative mindset.

Watch the full episode on YouTube:
https://www.youtube.com/@ericpaulgray

Follow Eric on LinkedIn for more content breakdowns & hot takes:
https://www.linkedin.com/in/ericgray/

Get the Radical Cionewsletter for weekly inspiration:
https://www.maverickcontentstudio.com/radicalcontent

 Like, review, and subscribe so you never miss an episode that could change your strategy.

]]> Mon, 26 May 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/100m-views-no-product-just-content-what-brands-can-learn-from-visit-las-vegas-cHmE2JCM What do you get when a tourism board starts outperforming top-tier brands on social media? A masterclass in content strategy. In this episode of Radical Content, Eric breaks down how Visit Las Vegas is pulling off jaw-dropping numbers—over 100M views—without selling a product. From creator partnerships and rapid-fire content production to social-first campaigns that actually convert, we explore why this team is years ahead of the competition.

You’ll also hear about:

  • Why Diary of a CEO turned down a $100M podcast deal
  • How Dr. Seuss is quietly crushing meme culture on Instagram
  • What NBA teams can teach brand marketers about playoff-level content strategy

Timestamps

00:00 – Intro & Luka trade + social shoutout to the Mavs team
03:15 – LinkedIn Scroll: $100M podcast deal declined, Webby Awards gems
07:31 – Brand to Watch: Why Visit Las Vegas is dominating digital
17:25 – Content of the Week: NBA Playoffs design, Dr. Seuss on IG
21:48 – Final thoughts + rallying cry to get Bryce Betts on the pod

Key Takeaways: 

  • Content at scale wins: Visit Las Vegas succeeds by producing tons of content—fast, social-first, and natively crafted for each platform.
  • You don’t need a product to build an audience: Storytelling and cultural relevance are more valuable than features and benefits.
  • Great partners > doing it all in-house: Their strategic use of agencies like Grey proves smart outsourcing can lead to top-tier content.
  • Permission unlocks possibility: Sometimes a viral hit starts with a simple DM—don’t be afraid to shoot your shot.
  • Even classic brands can go modern: Dr. Seuss proves that even heritage IP can be made social-relevant with the right creative mindset.

Watch the full episode on YouTube:
https://www.youtube.com/@ericpaulgray

Follow Eric on LinkedIn for more content breakdowns & hot takes:
https://www.linkedin.com/in/ericgray/

Get the Radical Cionewsletter for weekly inspiration:
https://www.maverickcontentstudio.com/radicalcontent

 Like, review, and subscribe so you never miss an episode that could change your strategy.

]]> 100M Views. No Product. Just Content. What Brands Can Learn from Visit Las Vegas Eric Gray 00:22:24 How is a tourism board out-marketing global brands and racking up 100M+ views? In this episode, Eric breaks down the content strategy behind Visit Las Vegas’ social dominance—plus what creators, marketers, and brand teams can learn from it. How is a tourism board out-marketing global brands and racking up 100M+ views? In this episode, Eric breaks down the content strategy behind Visit Las Vegas’ social dominance—plus what creators, marketers, and brand teams can learn from it. false full 22 7184aac4-3a2f-47a8-a2a2-c80d152ce6cc How Stealing Marriott’s Strategy Helped Me Build a Content Team In this episode of Radical Content, I break down how Marriott’s bold content strategy completely changed the way I approached social media and brand building. I walk you through the exact moment I discovered their framework, how I reverse-engineered it, and what it took to pitch and build a real content studio inside Universal Parks & Resorts.

If you're a social media or content leader trying to get internal buy-in, build a team, or just stop fighting to prove your value—this episode is for you.

What we cover:

  • How Marriott’s strategy inspired a brand shift
  • Building a business case for content inside a legacy brand
  • Why challenger brands need creator-first thinking
  • Viral brand content: Allbirds, Ashton Hall & “Is It Cake?”

Connect & Subscribe

  • Subscribe for weekly episodes on content strategy, leadership, and building brands that actually connect. 
  • For more bold takes and behind-the-scenes strategy, follow me on Instagram, TikTok and  LinkedIn → @TheEricGray

 

 

 

]]> Mon, 12 May 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/how-stealing-marriotts-strategy-helped-me-build-a-content-team-at-universal-Am_0N2y4 In this episode of Radical Content, I break down how Marriott’s bold content strategy completely changed the way I approached social media and brand building. I walk you through the exact moment I discovered their framework, how I reverse-engineered it, and what it took to pitch and build a real content studio inside Universal Parks & Resorts.

If you're a social media or content leader trying to get internal buy-in, build a team, or just stop fighting to prove your value—this episode is for you.

What we cover:

  • How Marriott’s strategy inspired a brand shift
  • Building a business case for content inside a legacy brand
  • Why challenger brands need creator-first thinking
  • Viral brand content: Allbirds, Ashton Hall & “Is It Cake?”

Connect & Subscribe

  • Subscribe for weekly episodes on content strategy, leadership, and building brands that actually connect. 
  • For more bold takes and behind-the-scenes strategy, follow me on Instagram, TikTok and  LinkedIn → @TheEricGray

 

 

 

]]> How Stealing Marriott’s Strategy Helped Me Build a Content Team Eric Gray 00:29:02 In this episode, I’m sharing how I stole Marriott’s content playbook and used it to build a content studio team at Universal. It’s a behind-the-scenes look at the pitch, the strategy, and the lessons that helped turn social into a brand-building engine. In this episode, I’m sharing how I stole Marriott’s content playbook and used it to build a content studio team at Universal. It’s a behind-the-scenes look at the pitch, the strategy, and the lessons that helped turn social into a brand-building engine. digital media, content marketing strategy, how to grow your content team, content marketing, brand building, digital marketing false full 21 a9879c82-ff1c-453f-ab62-32dc47f09095 Get Your Content Seen and Earn the Click We’re breaking down the Earning the Click framework — a real-world system for making sure your ideas, titles, thumbnails, and hooks actually get people to stop scrolling and pay attention. If you’re tired of watching great work die on the timeline, this one’s for you.

Plus, we’re talking about what Nick DiGiovanni’s YouTube takeover teaches brands about building audience loyalty, why April Fools content is the social media manager’s dilemma, and two standout campaigns you need to see: Miami’s fake reality show and the Masters’ unexpected music move.

If you’re ready to stop hoping for views and start earning real attention, let’s go.

  • LinkedIn Scroll: Brand reactions from April Fools to Nick DiGiovanni’s subathon 
  • Content Lab: Earning the Click — why your best content needs more than just a good idea
  • Content of the Week: Miami Tourism’s genius PSA and a surprising Masters promo
]]> Mon, 28 Apr 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/get-your-content-seen-and-earn-the-click-bU5_lHq2 We’re breaking down the Earning the Click framework — a real-world system for making sure your ideas, titles, thumbnails, and hooks actually get people to stop scrolling and pay attention. If you’re tired of watching great work die on the timeline, this one’s for you.

Plus, we’re talking about what Nick DiGiovanni’s YouTube takeover teaches brands about building audience loyalty, why April Fools content is the social media manager’s dilemma, and two standout campaigns you need to see: Miami’s fake reality show and the Masters’ unexpected music move.

If you’re ready to stop hoping for views and start earning real attention, let’s go.

  • LinkedIn Scroll: Brand reactions from April Fools to Nick DiGiovanni’s subathon 
  • Content Lab: Earning the Click — why your best content needs more than just a good idea
  • Content of the Week: Miami Tourism’s genius PSA and a surprising Masters promo
]]> Get Your Content Seen and Earn the Click Eric Gray 00:30:22 I’m diving into one of the biggest problems facing brand storytellers right now: creating great content that no one ever sees. I’m diving into one of the biggest problems facing brand storytellers right now: creating great content that no one ever sees. social ctr, content framework, earn the click, click through rate false full 20 fb7cfe6a-d7cb-46d7-8f44-1fade52767c8 6 Short Form Strategies That Brands Overlook I’m breaking down 7 short form video strategies that no one is really talking about—but every brand should be using. These are the moves we’re using inside Maverick to build real momentum, not just rack up views. From shifting out of “content for content’s sake” to building repeatable systems that actually grow brand equity, this is the kind of episode I wish I had when I was running social for major brands.

If you’re tired of chasing trends and ready to make short form work smarter, not louder—this one’s for you.

What you will hear: 

  • Why most brands are still stuck in surface-level short form
  • How we’re helping clients turn content into a media engine
  • The one mindset shift that changes how you approach every video
  • Real examples from Maverick clients + brand crushes like Brooklyn Coffee Shop
  • How to use short form to build influence inside your org—not just with your audience
]]> Tue, 15 Apr 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/6-short-form-strategies-that-brands-overlook-Y1_p9u22 I’m breaking down 7 short form video strategies that no one is really talking about—but every brand should be using. These are the moves we’re using inside Maverick to build real momentum, not just rack up views. From shifting out of “content for content’s sake” to building repeatable systems that actually grow brand equity, this is the kind of episode I wish I had when I was running social for major brands.

If you’re tired of chasing trends and ready to make short form work smarter, not louder—this one’s for you.

What you will hear: 

  • Why most brands are still stuck in surface-level short form
  • How we’re helping clients turn content into a media engine
  • The one mindset shift that changes how you approach every video
  • Real examples from Maverick clients + brand crushes like Brooklyn Coffee Shop
  • How to use short form to build influence inside your org—not just with your audience
]]> 6 Short Form Strategies That Brands Overlook Eric Gray 00:21:36 In this episode, Eric breaks down 6 underrated short form video strategies that help brands cut through the noise, earn attention, and actually drive results—no trend-chasing require. In this episode, Eric breaks down 6 underrated short form video strategies that help brands cut through the noise, earn attention, and actually drive results—no trend-chasing require. false full 19 7501201a-c4c6-41bb-abc0-f7c4a24bd633 How I'm Going Pro in Content & Why It Took So Long... I am getting real about what it means to stop playing small and finally go pro with content. This is going to be a raw confession about falling short of my own standards to the bold vision behind Maverick’s new media-first model, I am pulling back the curtain on the mindset, systems, and people it takes to build a true content engine inside your brand.

You’ll hear:

  • Why even seasoned pros can fall into “amateur mode”
  • How Maverick is restructuring to produce content like a media company
  • A rally cry for content marketers to lead the charge inside their orgs
  • Case studies from Universal, EA SPORTS, Savannah Bananas & more
  • A look at how brands like Brooklyn Coffee Shop are winning with creativity

Whether you're a social lead with big ideas or a brand builder ready to level up, this episode is your invitation to stop playing it safe—and start building something unforgettable.

]]> Tue, 1 Apr 2025 11:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/how-im-going-pro-in-content-why-it-took-so-long-6vE_Yswd I am getting real about what it means to stop playing small and finally go pro with content. This is going to be a raw confession about falling short of my own standards to the bold vision behind Maverick’s new media-first model, I am pulling back the curtain on the mindset, systems, and people it takes to build a true content engine inside your brand.

You’ll hear:

  • Why even seasoned pros can fall into “amateur mode”
  • How Maverick is restructuring to produce content like a media company
  • A rally cry for content marketers to lead the charge inside their orgs
  • Case studies from Universal, EA SPORTS, Savannah Bananas & more
  • A look at how brands like Brooklyn Coffee Shop are winning with creativity

Whether you're a social lead with big ideas or a brand builder ready to level up, this episode is your invitation to stop playing it safe—and start building something unforgettable.

]]> How I'm Going Pro in Content & Why It Took So Long... Eric Gray 00:24:49 We are kicking off a new chapter of Radical Content with a candid look at why it was time to stop playing small and start building a media company inside Maverick. This episode is a call to action for brands ready to go pro with their content and lead with creativity. We are kicking off a new chapter of Radical Content with a candid look at why it was time to stop playing small and start building a media company inside Maverick. This episode is a call to action for brands ready to go pro with their content and lead with creativity. false full 18 275cb240-2873-43a4-9873-03b43f3af6e6 The Secret Sauce Behind Building the Billion Dollar Brand of Chick-Fil-A Chapters

 

00:00 Introduction to Steve Robinson and Chick-fil-A

03:01 The Secret Sauce of Chick-fil-A's Brand Building

05:48 Transitioning from Transactional to Relational Marketing

09:04 The Importance of a Long-Term Vision

12:03 Creating Emotional Connections with Customers

14:58 The Role of Leadership in Brand Consistency

17:58 Listening to Customers for Brand Success

21:04 Pillars of Brand Building: Purpose, Insights, and Strategy

23:51 Advice for Legacy Brands Seeking Change

28:42 The Journey to CMO: Insights and Strategies

34:27 Learning from the Best: Brand Benchmarking

39:32 The Power of Humor: The Cow Campaign

46:06 Storytelling and Authenticity in Marketing

53:24 Leadership and Brand Values: The Core of Success

]]> Tue, 28 Jan 2025 10:00:00 +0000 eric@maverickcontentstudio.com (Steve Robinson, Eric Gray) https://radical-content.simplecast.com/episodes/the-secret-sauce-to-building-a-billion-dollar-brand-like-chick-fil-a-AHiWkdAb Chapters

 

00:00 Introduction to Steve Robinson and Chick-fil-A

03:01 The Secret Sauce of Chick-fil-A's Brand Building

05:48 Transitioning from Transactional to Relational Marketing

09:04 The Importance of a Long-Term Vision

12:03 Creating Emotional Connections with Customers

14:58 The Role of Leadership in Brand Consistency

17:58 Listening to Customers for Brand Success

21:04 Pillars of Brand Building: Purpose, Insights, and Strategy

23:51 Advice for Legacy Brands Seeking Change

28:42 The Journey to CMO: Insights and Strategies

34:27 Learning from the Best: Brand Benchmarking

39:32 The Power of Humor: The Cow Campaign

46:06 Storytelling and Authenticity in Marketing

53:24 Leadership and Brand Values: The Core of Success

]]> The Secret Sauce Behind Building the Billion Dollar Brand of Chick-Fil-A Steve Robinson, Eric Gray 00:54:13 In this conversation, Eric Gray interviews Steve Robinson, the former Chief Marketing Officer of Chick-fil-A, who shares insights from his 34-year tenure at the company. They discuss the unique brand-building strategies that set Chick-fil-A apart, emphasizing the importance of emotional connections with customers, a long-term vision, and a strong corporate purpose. Robinson explains how Chick-fil-A transitioned from a transactional marketing approach to one focused on building relationships and brand loyalty. He highlights the significance of listening to customer feedback and maintaining leadership stability to foster a culture of innovation and brand consistency. In this conversation, Eric Gray and Steve Robinson delve into the journey of becoming a Chief Marketing Officer (CMO), the importance of brand benchmarking, and the power of humor in marketing campaigns, particularly through the iconic Chick-fil-A cow campaign. They discuss the significance of storytelling and authenticity in connecting with customers, emphasizing that effective marketing goes beyond transactions to create emotional connections. Leadership and brand values are highlighted as crucial elements for long-term success in any organization. In this conversation, Eric Gray interviews Steve Robinson, the former Chief Marketing Officer of Chick-fil-A, who shares insights from his 34-year tenure at the company. They discuss the unique brand-building strategies that set Chick-fil-A apart, emphasizing the importance of emotional connections with customers, a long-term vision, and a strong corporate purpose. Robinson explains how Chick-fil-A transitioned from a transactional marketing approach to one focused on building relationships and brand loyalty. He highlights the significance of listening to customer feedback and maintaining leadership stability to foster a culture of innovation and brand consistency. In this conversation, Eric Gray and Steve Robinson delve into the journey of becoming a Chief Marketing Officer (CMO), the importance of brand benchmarking, and the power of humor in marketing campaigns, particularly through the iconic Chick-fil-A cow campaign. They discuss the significance of storytelling and authenticity in connecting with customers, emphasizing that effective marketing goes beyond transactions to create emotional connections. Leadership and brand values are highlighted as crucial elements for long-term success in any organization. marketing, brand loyalty, customer loyalty, brand building, branding false full 17 9e3ae732-dd8e-448a-9025-b977c3313c5e From Small-Town Theme Park to Storytelling Giant: The Story of Ozarkly! 00:00 Introduction to Radical Content and Guests

03:10 Joey Thorsen's Journey from Sports to Theme Parks

06:50 Engagement and Audience-Centric Marketing Strategies

10:00 The Birth of Ozarkly: Filling the Marketing Gap

13:55 Creating Unique Content for Social Media

20:13 Building a Content Studio and Podcast

24:43 Success on TikTok: Engaging a New Audience

30:01 Advice for Aspiring Content Creators

 

]]> Mon, 2 Dec 2024 15:50:35 +0000 eric@maverickcontentstudio.com (Joey Thorsen, Eric Gray) https://radical-content.simplecast.com/episodes/how-silver-dollar-city-is-winning-over-audiences-with-ozark-charm-jXjl2sz1 00:00 Introduction to Radical Content and Guests

03:10 Joey Thorsen's Journey from Sports to Theme Parks

06:50 Engagement and Audience-Centric Marketing Strategies

10:00 The Birth of Ozarkly: Filling the Marketing Gap

13:55 Creating Unique Content for Social Media

20:13 Building a Content Studio and Podcast

24:43 Success on TikTok: Engaging a New Audience

30:01 Advice for Aspiring Content Creators

 

]]> From Small-Town Theme Park to Storytelling Giant: The Story of Ozarkly! Joey Thorsen, Eric Gray 00:34:20 In this episode of Radical Content, Eric Gray interviews Joey Thorsen, who transitioned from sports entertainment to theme park marketing. They discuss the importance of audience engagement, innovative content strategies, and the creation of Ozarkly, a platform designed to connect with potential visitors. Joey shares insights on leveraging social media, particularly TikTok, to reach new audiences and emphasizes the need for brands to prioritize their audience's interests. The conversation concludes with advice for aspiring content creators on how to navigate the evolving landscape of digital marketing. In this episode of Radical Content, Eric Gray interviews Joey Thorsen, who transitioned from sports entertainment to theme park marketing. They discuss the importance of audience engagement, innovative content strategies, and the creation of Ozarkly, a platform designed to connect with potential visitors. Joey shares insights on leveraging social media, particularly TikTok, to reach new audiences and emphasizes the need for brands to prioritize their audience's interests. The conversation concludes with advice for aspiring content creators on how to navigate the evolving landscape of digital marketing. social media marketing, brand engagement, content marketing, tiktok, social media false full 16 6c3b1e70-ed32-4232-9fdc-d796b468561f How Home Depot Turned Employees Into Storytelling Heroes 00:00 Introduction and Background

02:07 The Shift to Branded Storytelling

05:54 Challenges in Modern Marketing

09:57 Lessons from Journalism for Marketing

13:54 Corporate Communications and Storytelling

19:52 The Importance of New Media Mindset

24:12 Creative Excellence in Brand Storytelling

29:57 Behind the Apron: Employee Stories

34:14 Hope Builds: Community and Corporate Responsibility

40:06 Brand Storytelling Community and Future Directions

 

]]> Mon, 18 Nov 2024 18:45:00 +0000 eric@maverickcontentstudio.com (Lou Dubois, Eric Gray) https://radical-content.simplecast.com/episodes/how-home-depot-turned-employees-into-storytelling-heroes-FGAuK_kA 00:00 Introduction and Background

02:07 The Shift to Branded Storytelling

05:54 Challenges in Modern Marketing

09:57 Lessons from Journalism for Marketing

13:54 Corporate Communications and Storytelling

19:52 The Importance of New Media Mindset

24:12 Creative Excellence in Brand Storytelling

29:57 Behind the Apron: Employee Stories

34:14 Hope Builds: Community and Corporate Responsibility

40:06 Brand Storytelling Community and Future Directions

 

]]> How Home Depot Turned Employees Into Storytelling Heroes Lou Dubois, Eric Gray 00:46:51 In this episode of Radical Content, host Eric Gray sits down with Lou Dubois, a seasoned storyteller and creative leader, to discuss the evolution of brand storytelling and the critical skills needed to create meaningful content in today’s landscape. Lou shares his journey from sports media at Sports Illustrated and newsrooms at NBC Universal to leading content initiatives at Hilton and The Home Depot. Their conversation delves into the transformation of media, the value of new-school storytelling, and how brands can bridge the gap between transactional marketing and building lasting connections with audiences. Lou and Eric explore the balance between creativity and business objectives, highlighting notable projects like Hilton's Room 702 and The Home Depot's Behind the Apron and Hope Builds. They discuss the challenges brands face in aligning communications and marketing teams, the importance of hiring diverse creative talents, and the need for companies to invest in both internal stories and external partnerships. Packed with insights for marketers, creatives, and brand leaders, this episode inspires listeners to embrace innovative approaches to storytelling and foster deeper connections with their audiences. In this episode of Radical Content, host Eric Gray sits down with Lou Dubois, a seasoned storyteller and creative leader, to discuss the evolution of brand storytelling and the critical skills needed to create meaningful content in today’s landscape. Lou shares his journey from sports media at Sports Illustrated and newsrooms at NBC Universal to leading content initiatives at Hilton and The Home Depot. Their conversation delves into the transformation of media, the value of new-school storytelling, and how brands can bridge the gap between transactional marketing and building lasting connections with audiences. Lou and Eric explore the balance between creativity and business objectives, highlighting notable projects like Hilton's Room 702 and The Home Depot's Behind the Apron and Hope Builds. They discuss the challenges brands face in aligning communications and marketing teams, the importance of hiring diverse creative talents, and the need for companies to invest in both internal stories and external partnerships. Packed with insights for marketers, creatives, and brand leaders, this episode inspires listeners to embrace innovative approaches to storytelling and foster deeper connections with their audiences. content marketing, brand storytelling, social media false full 15 8178b725-5ef4-493d-8dd6-ffed05fb0818 How Crocs Build A Highly Engaged Community on Social with Sarah Whittle 00:00Introduction to Sarah Whittle and Her Journey

02:59The Challenges Brands Face in Content Creation

05:55Understanding the Disconnect Between Executives and Social Teams

09:01The Importance of Community Over Fandom

11:55The Role of Authenticity in Brand Storytelling

15:00Navigating Trends and Creativity in Social Media

18:02Content Strategy: Balancing Push and Pull

20:57The Power of Collaboration and Team Dynamics

24:03Content Breakdown: Analyzing Successful Campaigns

27:00Final Thoughts and Future Directions

]]> Mon, 4 Nov 2024 13:00:00 +0000 eric@maverickcontentstudio.com (Sarah Whittle, Eric Gray) https://radical-content.simplecast.com/episodes/how-crocs-used-corporate-buy-in-for-success-with-sarah-whittle-oRud1BvS 00:00Introduction to Sarah Whittle and Her Journey

02:59The Challenges Brands Face in Content Creation

05:55Understanding the Disconnect Between Executives and Social Teams

09:01The Importance of Community Over Fandom

11:55The Role of Authenticity in Brand Storytelling

15:00Navigating Trends and Creativity in Social Media

18:02Content Strategy: Balancing Push and Pull

20:57The Power of Collaboration and Team Dynamics

24:03Content Breakdown: Analyzing Successful Campaigns

27:00Final Thoughts and Future Directions

]]> How Crocs Build A Highly Engaged Community on Social with Sarah Whittle Sarah Whittle, Eric Gray 00:38:19 In this episode of Radical Content, Eric Gray interviews Sarah Whittle, former head of global social at Crocs and current Social Media Brand Marketing at Duolingo, discussing her journey in content creation and the challenges brands face in engaging audiences. They explore the disconnect between executives and social teams, the importance of community over fandom, and the role of authenticity in brand storytelling. Sarah shares insights on navigating trends, balancing push and pull in content strategy, and the power of collaboration. The conversation culminates in a breakdown of successful campaigns, highlighting the significance of creativity and audience respect in social media marketing. In this episode of Radical Content, Eric Gray interviews Sarah Whittle, former head of global social at Crocs and current Social Media Brand Marketing at Duolingo, discussing her journey in content creation and the challenges brands face in engaging audiences. They explore the disconnect between executives and social teams, the importance of community over fandom, and the role of authenticity in brand storytelling. Sarah shares insights on navigating trends, balancing push and pull in content strategy, and the power of collaboration. The conversation culminates in a breakdown of successful campaigns, highlighting the significance of creativity and audience respect in social media marketing. user-generated content, marketing, marketing automation, content distribution, content strategy, social media strategy, social media trends, keywords sarah whittle, podcasting tips, visual storytelling, marketing challenges, cross-platform promotion, authenticity, community engagement, influencer marketing, content creation, seo, content planning, brand storytelling, creative content, digital marketing, collaboration, trends, analytics, community building, audience engagement, brand awareness false full 14 455d4e86-4df5-45d4-a843-4ad7e7a3aad3 Coca-Cola's World-Class Social Media Enterprise with Roberto Mastrocola Chapters

00:00 Introduction to Roberto Mastrocola and Coca-Cola's Legacy

03:07 The Evolution of Social Media at Coca-Cola

06:13 Social at the Core: Strategies for Engagement

08:53 Challenges in Legacy Brands Embracing Social Media

11:55 The Importance of Storytelling in Brand Building

15:00 Coca-Cola's Content 2020 Initiative

17:57 Building an Enterprise-Level Social Media Team

21:08 The Share a Coke Campaign: A Case Study

24:03 Coca-Cola's Approach to Gen Z and TikTok

]]> Mon, 21 Oct 2024 12:00:00 +0000 eric@maverickcontentstudio.com (Roberto Mastracola, Eric Gray) https://radical-content.simplecast.com/episodes/coca-colas-world-class-social-media-enterprise-with-roberto-mastracola-rgjqhSax Chapters

00:00 Introduction to Roberto Mastrocola and Coca-Cola's Legacy

03:07 The Evolution of Social Media at Coca-Cola

06:13 Social at the Core: Strategies for Engagement

08:53 Challenges in Legacy Brands Embracing Social Media

11:55 The Importance of Storytelling in Brand Building

15:00 Coca-Cola's Content 2020 Initiative

17:57 Building an Enterprise-Level Social Media Team

21:08 The Share a Coke Campaign: A Case Study

24:03 Coca-Cola's Approach to Gen Z and TikTok

]]> Coca-Cola's World-Class Social Media Enterprise with Roberto Mastrocola Roberto Mastracola, Eric Gray 00:33:40 In this episode of Radical Content, Eric Gray interviews Roberto Mastrocola, former senior director of social media at Coca-Cola. They discuss the evolution of social media within legacy brands, the importance of storytelling and engagement, and the challenges faced by companies in adapting to the digital landscape. Roberto shares insights on successful campaigns like 'Share a Coke' and the strategies that helped Coca-Cola connect with audiences globally. The conversation also touches on the significance of building a strong social media team and the need for brands to embrace cultural relevance, especially with Gen Z on platforms like TikTok. In this episode of Radical Content, Eric Gray interviews Roberto Mastrocola, former senior director of social media at Coca-Cola. They discuss the evolution of social media within legacy brands, the importance of storytelling and engagement, and the challenges faced by companies in adapting to the digital landscape. Roberto shares insights on successful campaigns like 'Share a Coke' and the strategies that helped Coca-Cola connect with audiences globally. The conversation also touches on the significance of building a strong social media team and the need for brands to embrace cultural relevance, especially with Gen Z on platforms like TikTok. #marketingadvice, #digitaltips, #contentmarketing, #socialmediastrategy, #marketingstrategy, #businesstips, #collaboration, #contentcreation, #onlinemarketing, #podcast, #contentstrategy, #creatorcommunity, #digitalmedia, #networking, #contentisking, #brandbuilding, #podcaster, #digitalmarketing, #influencermarketing, #entrepreneurtips, #podcasting, #podcastcommunity, #socialmedia, #contentcreator, #growthhacking, #audienceengagement, #socialmediatips, #marketingtips, #socialmediamarketing, #seo, #mediamarketing, #podcasts false full 13 735f61a2-fccc-48e0-8152-af243d1b6824 How Ford Paved the Road for Social Landscape with Scott Monty 00:00 Introduction and Background of Scott Monte
07:47 The Power of Storytelling in Brand Building
11:20 Building Transparency and Collaboration at Ford Motor Company
18:26 The Importance of Listening and Engaging in a Two-Way Conversation
24:58 The Power of Creativity, Authenticity, and Empathy in Marketing
30:28 Navigating the Changing Landscape of Social Media
34:08 Building Relationships with Customers through Storytelling and Unique Experiences

]]> Tue, 20 Aug 2024 12:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/how-ford-paved-the-road-for-social-landscape-with-scott-monty-TbxBd4jF 00:00 Introduction and Background of Scott Monte
07:47 The Power of Storytelling in Brand Building
11:20 Building Transparency and Collaboration at Ford Motor Company
18:26 The Importance of Listening and Engaging in a Two-Way Conversation
24:58 The Power of Creativity, Authenticity, and Empathy in Marketing
30:28 Navigating the Changing Landscape of Social Media
34:08 Building Relationships with Customers through Storytelling and Unique Experiences

]]> How Ford Paved the Road for Social Landscape with Scott Monty Eric Gray 00:42:07 Scott Monte discusses his experience in brand storytelling and connection. Scott also talks about his time at Ford Motor Company, where he was brought in to help the company navigate the early days of social media and build transparency and collaboration. He highlights the role of listening and engaging in a two-way conversation with customers. He shares insights from the Ford Fiesta movement campaign and emphasizes the need for curiosity and empathy in understanding and connecting with audiences. He advises marketers to think differently, zig when others zag, and focus on building relationships with customers. Scott Monte discusses his experience in brand storytelling and connection. Scott also talks about his time at Ford Motor Company, where he was brought in to help the company navigate the early days of social media and build transparency and collaboration. He highlights the role of listening and engaging in a two-way conversation with customers. He shares insights from the Ford Fiesta movement campaign and emphasizes the need for curiosity and empathy in understanding and connecting with audiences. He advises marketers to think differently, zig when others zag, and focus on building relationships with customers. podcastcontent, podcastaudience, podcastengagement, podcastgrowthstrategies, digitalmediapodcasts, podcastbranding, podcastsuccess, podcastseo, marketingpodcasts, podcastanalytics, podcastinfluence, podcastingtrends, podcastgrowth, podcasttrends, marketingtipsforpodcasts, podcastmarketing, digitalmarketingpodcast, digitalmarketinginsights, podcastmarketingstrategy, socialmediamarketingpodcast, digitalmediapromotions, podcastpromotion, podcastmonetization, contentmarketingpodcast, podcastingbestpractices, podcastingforbusiness, podcastadvertising, podcaststrategy, digitalmediapodcast, marketingpodcasttips false full 12 33f94f7d-33d9-4f77-aa5d-94e1187f3c90 NFL's Social Media Tactics for Brand Success with Eric Stark | Ep 11 Mon, 29 Jul 2024 12:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/nfls-social-media-tactics-for-brand-success-with-eric-stark-ep-11-0cqCNPWg NFL's Social Media Tactics for Brand Success with Eric Stark | Ep 11 Eric Gray 00:36:52 In this episode of Radical Content, Eric Gray interviews Eric Stark, co-founder of Slate, about sports marketing and social media. They discuss the importance of engagement in storytelling, the competitive nature of sports social media, and the challenges and advantages of working in the sports industry. They also explore how brands can learn from sports franchises in terms of fan engagement and apply similar strategies to build loyal audiences. The guest, Eric, shares the inspiration behind the creation of Slate, a social first editor tool that allows for easy and efficient content creation. The conversation concludes with a discussion on the importance of learning from sports teams and other industries when it comes to creating engaging social content. In this episode of Radical Content, Eric Gray interviews Eric Stark, co-founder of Slate, about sports marketing and social media. They discuss the importance of engagement in storytelling, the competitive nature of sports social media, and the challenges and advantages of working in the sports industry. They also explore how brands can learn from sports franchises in terms of fan engagement and apply similar strategies to build loyal audiences. The guest, Eric, shares the inspiration behind the creation of Slate, a social first editor tool that allows for easy and efficient content creation. The conversation concludes with a discussion on the importance of learning from sports teams and other industries when it comes to creating engaging social content. false full 11 272d2f65-85b0-4b6f-9df6-ae07fcfee481 How Marriott Changed Travel Marketing with Marc Graser | Ep 10 00:00 Introduction and Background

06:17 Transitioning from Journalism to Brand Storytelling

09:33 Creating a Successful Content Hub: The Marriott Traveler Story

21:13 The Value of Authentic Storytelling in Brand Marketing

23:01 The Role of Leadership Support in Content Marketing

26:05 Tailoring Content for Different Platforms and Formats

31:04 Moving Beyond Campaigns: Building Long-Term Relationships with Audiences

35:30 Changing Brand Perception through Content Marketing

38:57 Conclusion

37:04 The Importance of Content and Storytelling for Travel Brands

40:24 Opportunities in In-Flight and Hotel Content

41:45 The Power of Content Franchises and Formats

52:08 The Value of Paid Social Media in Content Distribution

56:28 Creating Engaging and Fun Content for Brands

01:00:16 The Role of Print Publications in the Digital Age

01:02:48 Engaging with Audiences Beyond Experiential Events

01:04:03 Promoting NMG and LayTravel

]]> Tue, 2 Jul 2024 12:00:00 +0000 eric@maverickcontentstudio.com (Marc Graser, Eric Grey) https://radical-content.simplecast.com/episodes/how-marriott-changed-travel-marketing-with-marc-graser-eWO5pbyX 00:00 Introduction and Background

06:17 Transitioning from Journalism to Brand Storytelling

09:33 Creating a Successful Content Hub: The Marriott Traveler Story

21:13 The Value of Authentic Storytelling in Brand Marketing

23:01 The Role of Leadership Support in Content Marketing

26:05 Tailoring Content for Different Platforms and Formats

31:04 Moving Beyond Campaigns: Building Long-Term Relationships with Audiences

35:30 Changing Brand Perception through Content Marketing

38:57 Conclusion

37:04 The Importance of Content and Storytelling for Travel Brands

40:24 Opportunities in In-Flight and Hotel Content

41:45 The Power of Content Franchises and Formats

52:08 The Value of Paid Social Media in Content Distribution

56:28 Creating Engaging and Fun Content for Brands

01:00:16 The Role of Print Publications in the Digital Age

01:02:48 Engaging with Audiences Beyond Experiential Events

01:04:03 Promoting NMG and LayTravel

]]> How Marriott Changed Travel Marketing with Marc Graser | Ep 10 Marc Graser, Eric Grey 00:43:15 In this episode, Eric Gray interviews Mark Graser about his career in content marketing and his work at Marriott. They discuss the importance of inspirational content, the transition from journalism to brand storytelling, and the challenges and successes of creating a content hub like Marriott Traveler. They also touch on the need for consistency in content creation, the value of authentic storytelling, and the importance of leadership support in content marketing. In this episode, Eric Gray interviews Mark Graser about his career in content marketing and his work at Marriott. They discuss the importance of inspirational content, the transition from journalism to brand storytelling, and the challenges and successes of creating a content hub like Marriott Traveler. They also touch on the need for consistency in content creation, the value of authentic storytelling, and the importance of leadership support in content marketing. #digitalcontent, podcastlife, #contentmarketing, #digitalstrategy, #creativecontent, #marketingstrategy, digitalstrategy, onlinemarketing, socialmedia, brandbuilding, contentstrategy, #onlinemarketing, #podcasttips, #contentstrategy, #digitalmedia, #brandbuilding, #influencermarketing, influencermarketing, seo, creativecontent, #podcasting, #socialmedia, marketingtips, podcasting, marketingstrategy, contentcreators, #contentcreators, #marketingtips, podcasttips, podcast, #seo, digitalmedia, #podcastlife, contentmarketing, digitalcontent, contentcreation, digitalmarketing false full 10 9ac34e36-7cc4-4a4b-a425-ded509aa8918 Building Community on Social with Josh Rangel | Ep 09
  • Social media is a non-negotiable for big brands, and it should be a core part of their marketing strategy.
  • The current temperature of social media for brands is focused on organic and paid social, influencer strategies, and community management.
  • The value of social media lies in its ability to provide real-time feedback and serve as a creative brief for content creation.
  • Quantity matters for young brands and those with smaller budgets, as it allows for more opportunities to engage with the audience and improve content quality over time.
  • Creating content that is familiar to the audience and tailored to the specific channel is crucial for success.
    • ]]>     Mon, 17 Jun 2024 04:00:00 +0000 eric@maverickcontentstudio.com (Josh Rangel, Eric Gray) https://radical-content.simplecast.com/episodes/the-power-of-building-community-on-social-with-josh-rangel-p7Z_dAWC
  • Social media is a non-negotiable for big brands, and it should be a core part of their marketing strategy.
  • The current temperature of social media for brands is focused on organic and paid social, influencer strategies, and community management.
  • The value of social media lies in its ability to provide real-time feedback and serve as a creative brief for content creation.
  • Quantity matters for young brands and those with smaller budgets, as it allows for more opportunities to engage with the audience and improve content quality over time.
  • Creating content that is familiar to the audience and tailored to the specific channel is crucial for success.
    • ]]>     Building Community on Social with Josh Rangel | Ep 09 Josh Rangel, Eric Gray 00:41:18 In this episode of Radical Content, Eric Gray interviews Josh Rangel, SVP of Social Media at Golin, about social media strategies and the role of brands in the digital space. Josh shares his experience on what so many of us are trying to do, building a successful following and community on LinkedIn throughout the pandemic and how it has impacted him and the people within the community. They discuss the importance of brands connecting with their audience and the evolution of social media over the years. They also touch on the shift from prioritizing perfect content to focusing on authenticity and the value of quantity in social media. They highlight the importance of creating content that is relatable to the audience and familiar with the channel. In this episode of Radical Content, Eric Gray interviews Josh Rangel, SVP of Social Media at Golin, about social media strategies and the role of brands in the digital space. Josh shares his experience on what so many of us are trying to do, building a successful following and community on LinkedIn throughout the pandemic and how it has impacted him and the people within the community. They discuss the importance of brands connecting with their audience and the evolution of social media over the years. They also touch on the shift from prioritizing perfect content to focusing on authenticity and the value of quantity in social media. They highlight the importance of creating content that is relatable to the audience and familiar with the channel. podcastlife, marketinginsights, onlinemarketing, socialmediatips, brandbuilding, contentstrategy, socialmediamarketing, marketingpodcast, influencermarketing, creativecontent, podcastmarketing, marketingtips, contentcreators, podcasttips, brandstrategy, contentmarketing, digitalcontent, contentcreation, socialmediastrategy false full 9     ee4333fd-a6d0-4262-830b-c8a212e8bdaf Absurdist Strategy is Winning Over Gen-Z with Aubrey Burrough | Ep 08
    00:00 Introduction and Background 
    01:43 Working with Nutter Butter and Sour Patch Kids 
    04:04 Using Social Media to Build a Rabid Fan Base 
    08:17 Challenges of Using Social Media for Brands 
    12:19 Connecting and Engaging with the Audience 
    16:19 The Creative Process and April Fool's Day Activation 
    23:22 The Importance of Ingenuity in Creativity 
    24:01 The Importance of Simplicity in Branding 
    24:39 Being Always On as a Brand 
    25:14 Seizing Opportunities in Real Time 
    26:09 The Power of Social Listening 
    28:08 The Impact of Agile Social Media Strategies 
    29:20 The Importance of Being Plugged In 
    30:15 Learning from Other Brands 
    32:13 Embracing Failure and Taking Risks 
    34:19 The Future of Marketing to Gen Z 
    36:23 Preparing for Gen Alpha 
    39:28 Saying No to Ideas and Embracing Creativity 
    41:10 Bringing a Comedic Approach to Marketing 
    44:03 Closing Remarks and Where to Follow Aubrey

    ]]>     Mon, 6 May 2024 12:00:00 +0000 eric@maverickcontentstudio.com (Aubrey Burrough, Eric Gray) https://radical-content.simplecast.com/episodes/marketers-are-winning-over-gen-z-with-absurdist-strategy-dcOnOg5K
    00:00 Introduction and Background 
    01:43 Working with Nutter Butter and Sour Patch Kids 
    04:04 Using Social Media to Build a Rabid Fan Base 
    08:17 Challenges of Using Social Media for Brands 
    12:19 Connecting and Engaging with the Audience 
    16:19 The Creative Process and April Fool's Day Activation 
    23:22 The Importance of Ingenuity in Creativity 
    24:01 The Importance of Simplicity in Branding 
    24:39 Being Always On as a Brand 
    25:14 Seizing Opportunities in Real Time 
    26:09 The Power of Social Listening 
    28:08 The Impact of Agile Social Media Strategies 
    29:20 The Importance of Being Plugged In 
    30:15 Learning from Other Brands 
    32:13 Embracing Failure and Taking Risks 
    34:19 The Future of Marketing to Gen Z 
    36:23 Preparing for Gen Alpha 
    39:28 Saying No to Ideas and Embracing Creativity 
    41:10 Bringing a Comedic Approach to Marketing 
    44:03 Closing Remarks and Where to Follow Aubrey

    ]]>     Absurdist Strategy is Winning Over Gen-Z with Aubrey Burrough | Ep 08 Aubrey Burrough, Eric Gray 00:42:24 In this conversation, Eric Gray interviews Aubrey Burrough, a senior social strategist at Dentsu Creative. Aubrey shares her experience working with brands like Nutter Butter and Sour Patch Kids, highlighting the importance of understanding the audience and creating content that is relatable and engaging. They also delve into the challenges brands face in using social media effectively and the need for brands to adapt and be willing to change. Aubrey also discusses the future of marketing to Gen Z and the upcoming generation, Gen Alpha. Aubrey encourages embracing failure and taking risks in marketing strategies and highlights the value of a comedic approach to social media. In this conversation, Eric Gray interviews Aubrey Burrough, a senior social strategist at Dentsu Creative. Aubrey shares her experience working with brands like Nutter Butter and Sour Patch Kids, highlighting the importance of understanding the audience and creating content that is relatable and engaging. They also delve into the challenges brands face in using social media effectively and the need for brands to adapt and be willing to change. Aubrey also discusses the future of marketing to Gen Z and the upcoming generation, Gen Alpha. Aubrey encourages embracing failure and taking risks in marketing strategies and highlights the value of a comedic approach to social media. digital media, content collaboration, podcast interview, marketing talk., marketing tips, influencer marketing, social media marketing, brand engagement, content creation, marketing expert, content marketing, audience analysis, brand building, digital marketing, marketing strategy, marketing insights, brand identity false full 8     71031f7e-7e58-41f4-87e7-57ddd758a9ad How Dude Perfect Approaches Marketing with Chad Coleman | Ep 07 00:00 Introduction and Personal Connection
    06:10 Background and Start in Marketing 
    23:59 Transition to Dude Perfect 
    29:43 Change in Priorities and Career Growth 
    31:06 Learning Marketing in the Dude Perfect Environment 
    33:14 Applying a Creator Mindset to Marketing 
    34:27 Marketing Differences Between Callaway and Dude Perfect 
    36:06 Analyzing Content and Marketing Differently 
    38:20 Promoting Content and Building an Audience 
    43:10 Analyzing Retention 
    45:00 Promoting Content and Building an Audience on the Dude Perfect App 
    50:40 Marketing the Content and Creating Fandom 
    55:07 Favorite Dude Perfect Series 
    57:51 What Makes You a Maverick? 
    01:02:13 Teasers for Upcoming Projects

    ]]>     Mon, 15 Apr 2024 12:00:00 +0000 eric@maverickcontentstudio.com (Chad Coleman, Eric Gray) https://radical-content.simplecast.com/episodes/building-a-media-empire-feat-chad-coleman-from-dude-perfect-4QDpuYpD 00:00 Introduction and Personal Connection
    06:10 Background and Start in Marketing 
    23:59 Transition to Dude Perfect 
    29:43 Change in Priorities and Career Growth 
    31:06 Learning Marketing in the Dude Perfect Environment 
    33:14 Applying a Creator Mindset to Marketing 
    34:27 Marketing Differences Between Callaway and Dude Perfect 
    36:06 Analyzing Content and Marketing Differently 
    38:20 Promoting Content and Building an Audience 
    43:10 Analyzing Retention 
    45:00 Promoting Content and Building an Audience on the Dude Perfect App 
    50:40 Marketing the Content and Creating Fandom 
    55:07 Favorite Dude Perfect Series 
    57:51 What Makes You a Maverick? 
    01:02:13 Teasers for Upcoming Projects

    ]]>     How Dude Perfect Approaches Marketing with Chad Coleman | Ep 07 Chad Coleman, Eric Gray 00:49:54 On this episode of Radical Content, Erick gray is joined by Chad Coleman, Chief Brand Officer for Dude Perfect. Chad shares his journey in marketing and his transition to working with Dude Perfect. He discusses the importance of passion and authenticity in social media, as well as the challenges and opportunities brands face in engagement marketing. Overall, his career highlights the power of storytelling and audience building in the digital age. He shares insights on applying a creator mindset to marketing and the importance of building a strong relationship with the audience. Chad also talks about promoting content and creating a fandom, as well as the upcoming projects and initiatives at Dude Perfect. On this episode of Radical Content, Erick gray is joined by Chad Coleman, Chief Brand Officer for Dude Perfect. Chad shares his journey in marketing and his transition to working with Dude Perfect. He discusses the importance of passion and authenticity in social media, as well as the challenges and opportunities brands face in engagement marketing. Overall, his career highlights the power of storytelling and audience building in the digital age. He shares insights on applying a creator mindset to marketing and the importance of building a strong relationship with the audience. Chad also talks about promoting content and creating a fandom, as well as the upcoming projects and initiatives at Dude Perfect. digital media, content collaboration, podcast interview, marketing talk., marketing tips, t-mobile, influencer marketing, social media marketing, brand engagement, content creation, marketing expert, zendesk, b2b marketing, content marketing, audience analysis, brand building, digital marketing, marketing strategy, marketing insights, brand identity false full 7     9ae3dfd1-1c4a-403c-974e-ee6c3a774353 How Content Can Save Lives with Amanda Todorovich | Ep 06 00:00 Introduction and Background

    03:16 Building the Content Engine at Cleveland Clinic

    09:07 The Importance of Content Marketing in Healthcare

    16:42 Sustained Success in Content Marketing

    20:23 Content Marketing's Impact on Brand Awareness

    24:44 The Creative Process in Content Marketing

    27:37 Exciting Content Projects and AI Integration

    30:07 Creating Tone and Personality in Healthcare Content

    31:48 Medical Review Process for Content

    34:17 Evolution of Social Media Strategy

    36:47 Nimble Content Creation for Social Media

    38:07 Staying True to the Brand

    39:13 Being Inspired by Other Medical Content

    41:04 Knowing Your Brand and Purpose

    42:13 Evolution of Content Channels

    43:22 Changing Beliefs and Adaptation

    45:38 Creating Brand Champions Internally

    46:33 Improving User Experience

    47:43 Analyzing Data for Content Creation

    49:09 Seeking Inspiration from Media Industry

    51:42 Essential Tool: Slack

    51:58 Recommended Podcast: Marketing AI Institute

    52:39 Passion for Healthcare Content Creation

    ]]>     Fri, 29 Mar 2024 12:00:00 +0000 eric@maverickcontentstudio.com (Amanda Todorovich, Eric Gray) https://radical-content.simplecast.com/episodes/how-content-can-save-lives-with-amanda-todorovich-DvyELUQu 00:00 Introduction and Background

    03:16 Building the Content Engine at Cleveland Clinic

    09:07 The Importance of Content Marketing in Healthcare

    16:42 Sustained Success in Content Marketing

    20:23 Content Marketing's Impact on Brand Awareness

    24:44 The Creative Process in Content Marketing

    27:37 Exciting Content Projects and AI Integration

    30:07 Creating Tone and Personality in Healthcare Content

    31:48 Medical Review Process for Content

    34:17 Evolution of Social Media Strategy

    36:47 Nimble Content Creation for Social Media

    38:07 Staying True to the Brand

    39:13 Being Inspired by Other Medical Content

    41:04 Knowing Your Brand and Purpose

    42:13 Evolution of Content Channels

    43:22 Changing Beliefs and Adaptation

    45:38 Creating Brand Champions Internally

    46:33 Improving User Experience

    47:43 Analyzing Data for Content Creation

    49:09 Seeking Inspiration from Media Industry

    51:42 Essential Tool: Slack

    51:58 Recommended Podcast: Marketing AI Institute

    52:39 Passion for Healthcare Content Creation

    ]]>     How Content Can Save Lives with Amanda Todorovich | Ep 06 Amanda Todorovich, Eric Gray 00:51:42 In this conversation, Eric Gray interviews Amanda Todorovich, the Senior Director of Content and Creative Services at Cleveland Clinic, about content marketing in the healthcare industry. They discuss the challenges and successes of building a content engine at Cleveland Clinic, the importance of content marketing in healthcare, and the impact of content on brand awareness. They also explore the creative process in content marketing, the medical review process for healthcare content, and the evolution of social media strategy. Amanda also shares insights on changing beliefs and adaptation, the significance of knowing the brand and purpose, as well as the evolution of content channels. In this conversation, Eric Gray interviews Amanda Todorovich, the Senior Director of Content and Creative Services at Cleveland Clinic, about content marketing in the healthcare industry. They discuss the challenges and successes of building a content engine at Cleveland Clinic, the importance of content marketing in healthcare, and the impact of content on brand awareness. They also explore the creative process in content marketing, the medical review process for healthcare content, and the evolution of social media strategy. Amanda also shares insights on changing beliefs and adaptation, the significance of knowing the brand and purpose, as well as the evolution of content channels. marketing podcast, content strategy, social media strategy, healthcare comms, creative services, cleveland clinic, content engine, healthcare industry, content creation, content marketing, content evolution, healthcare content, digital marketing, content channel, content creators, branding, medical marketing, healthcare brand, healthcare marketing, brand awareness false full 6     9468f5b0-37fa-456b-98f6-a874190c75b8 How B2B Content is CRUSHING B2C with Kari Homan | Ep 05 Chapters

    00:00 Introduction and Background

    01:47 The Intersection of Digital and Content

    03:13 The Power of Digital and Content

    04:24 T-Mobile's Bold Branding

    07:34 Content Collaboration with the Kardashians

    09:06 The Role of Digital and Content in Brand Building

    11:28 Challenges in Embracing Digital and Content

    13:13 The Importance of Engagement in Marketing

    15:05 B2B vs. B2C in Embracing New Marketing Mechanisms

    17:19 Zendesk's Content Strategy

    21:00 Injecting Personality into the Brand

    23:00 The Zendesk Alternative Band

    25:30 Analyzing Content Performance

    27:54 Changing Perspectives on Gated Content

    31:48 Brands Setting the Bar in B2B Marketing

     

    Host: Eric Gray

    Guest: Kari Homan

    Producer: Davia Taylor

    Editor: David C Schuett

     

    Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

    Follow us on social media:  @WeareMaverickCo

    ]]>     Fri, 15 Mar 2024 12:00:00 +0000 eric@maverickcontentstudio.com (Kari Homan, Eric Gray) https://radical-content.simplecast.com/episodes/the-bolder-the-better-elevate-your-brand-identity-_Aq69oUO Chapters

    00:00 Introduction and Background

    01:47 The Intersection of Digital and Content

    03:13 The Power of Digital and Content

    04:24 T-Mobile's Bold Branding

    07:34 Content Collaboration with the Kardashians

    09:06 The Role of Digital and Content in Brand Building

    11:28 Challenges in Embracing Digital and Content

    13:13 The Importance of Engagement in Marketing

    15:05 B2B vs. B2C in Embracing New Marketing Mechanisms

    17:19 Zendesk's Content Strategy

    21:00 Injecting Personality into the Brand

    23:00 The Zendesk Alternative Band

    25:30 Analyzing Content Performance

    27:54 Changing Perspectives on Gated Content

    31:48 Brands Setting the Bar in B2B Marketing

     

    Host: Eric Gray

    Guest: Kari Homan

    Producer: Davia Taylor

    Editor: David C Schuett

     

    Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

    Follow us on social media:  @WeareMaverickCo

    ]]>     How B2B Content is CRUSHING B2C with Kari Homan | Ep 05 Kari Homan, Eric Gray 00:34:26 In this episode, Eric Gray interviews Kari Homan, a seasoned marketer with experience in social media and digital media. They discuss the intersection of digital and content in brand building, the importance of engagement, and the challenges and opportunities in B2B marketing. Kari shares insights from her experience working with brands like T-Mobile and Zendesk, including the power of bold branding and the impact of content collaboration with influencers. They also discuss the role of content analysis and the importance of knowing your audience. In this episode, Eric Gray interviews Kari Homan, a seasoned marketer with experience in social media and digital media. They discuss the intersection of digital and content in brand building, the importance of engagement, and the challenges and opportunities in B2B marketing. Kari shares insights from her experience working with brands like T-Mobile and Zendesk, including the power of bold branding and the impact of content collaboration with influencers. They also discuss the role of content analysis and the importance of knowing your audience. contentcollaboration, marketingexpert, digital media, marketinginsights, content collaboration, brandbuilding, podcast interview, socialmediamarketing, marketing tips, t-mobile, influencer marketing, social media marketing, podcastinterview, brand engagement, content creation, marketing expert, zendesk, influencermarketing, b2b marketing, content marketing, marketingtips, brandidentity, marketing talk, marketingtalk., audience analysis, marketingstrategy, brand building, b2bmarketing, digital marketing, marketing strategy, audienceanalysis, marketing insights, brand identity, digitalmedia, contentmarketing, brandengagement, contentcreation, digitalmarketing false full 5     4ce32f6f-b9da-4a39-900d-96f578b9fc87 QVC Transformed Their Brand With Content and Influencers | Ep 04 In this episode of Radical Content, Heather Brinckerhoff, QVC's Head of Brand Social Media, chats with Eric Gray. They delve into QVC's brand evolution, with a focus on targeting the 50+ female audience. The discussion covers leveraging hosts as influencers, the art of storytelling in social and digital platforms, QVC's approach to TikTok and short-form content, and the intricacies of managing content production and ensuring consistency. Heather also emphasizes the importance of planning and strategy in social media, explores the potential of Pinterest as a platform, notes the shifting aesthetic preferences on social media, and shares insights on how various companies have influenced her perspective on social media.

    Show Notes

    00:00  Introduction and Background

    01:30   Brand Building and Evolution

    07:05  Targeting the 50+ Female Audience

    11:47   Pushing Boundaries and Challenging Stereotypes

    15:36   Leveraging Hosts as Influencers

    20:08  Integration of TV, Digital, and Social

    24:04  Storytelling in Social and Digital

    28:26  Approach to TikTok and Short-Form Content and Importance of Testing and Learning

    34:52  Managing Content Production and Consistency and Importance of Planning and Strategy

    40:10   Exploring Pinterest as a Platform

    44:44  Shift in Aesthetic Preferences on Social Media

    45:50  Influence of Different Companies on Social Media Thinking

     

    Host: Eric Gray

    Guest: Heather Brinckerhoff

    Producer: Lauren Berlin

    Editor: David C Schuett

     

    Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

    Follow us on social media:  @WeareMaverickCo

    ]]>     Tue, 23 Jan 2024 05:07:27 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/how-qvc-transformed-their-brand-with-content-and-influencers-hAHrxDP3 In this episode of Radical Content, Heather Brinckerhoff, QVC's Head of Brand Social Media, chats with Eric Gray. They delve into QVC's brand evolution, with a focus on targeting the 50+ female audience. The discussion covers leveraging hosts as influencers, the art of storytelling in social and digital platforms, QVC's approach to TikTok and short-form content, and the intricacies of managing content production and ensuring consistency. Heather also emphasizes the importance of planning and strategy in social media, explores the potential of Pinterest as a platform, notes the shifting aesthetic preferences on social media, and shares insights on how various companies have influenced her perspective on social media.

    Show Notes

    00:00  Introduction and Background

    01:30   Brand Building and Evolution

    07:05  Targeting the 50+ Female Audience

    11:47   Pushing Boundaries and Challenging Stereotypes

    15:36   Leveraging Hosts as Influencers

    20:08  Integration of TV, Digital, and Social

    24:04  Storytelling in Social and Digital

    28:26  Approach to TikTok and Short-Form Content and Importance of Testing and Learning

    34:52  Managing Content Production and Consistency and Importance of Planning and Strategy

    40:10   Exploring Pinterest as a Platform

    44:44  Shift in Aesthetic Preferences on Social Media

    45:50  Influence of Different Companies on Social Media Thinking

     

    Host: Eric Gray

    Guest: Heather Brinckerhoff

    Producer: Lauren Berlin

    Editor: David C Schuett

     

    Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

    Follow us on social media:  @WeareMaverickCo

    ]]>     QVC Transformed Their Brand With Content and Influencers | Ep 04 Eric Gray 00:51:30 In this episode of Radical Content, Heather Brinckerhoff, QVC's Head of Brand Social Media, chats with Eric Gray. They delve into QVC's brand evolution, with a focus on targeting the 50+ female audience. The discussion covers leveraging hosts as influencers, the art of storytelling in social and digital platforms, QVC's approach to TikTok and short-form content, and the intricacies of managing content production and ensuring consistency. Heather also emphasizes the importance of planning and strategy in social media, explores the potential of Pinterest as a platform, notes the shifting aesthetic preferences on social media, and shares insights on how various companies have influenced her perspective on social media. In this episode of Radical Content, Heather Brinckerhoff, QVC's Head of Brand Social Media, chats with Eric Gray. They delve into QVC's brand evolution, with a focus on targeting the 50+ female audience. The discussion covers leveraging hosts as influencers, the art of storytelling in social and digital platforms, QVC's approach to TikTok and short-form content, and the intricacies of managing content production and ensuring consistency. Heather also emphasizes the importance of planning and strategy in social media, explores the potential of Pinterest as a platform, notes the shifting aesthetic preferences on social media, and shares insights on how various companies have influenced her perspective on social media. marketing, women, hosts, eric gray, influencer marketing, content marketing, brand storytelling, storytelling, long-form content, short-form content, youtube, tiktok, social media false full 4     c12153cd-06f1-4a8f-9e58-d40ba902680b NASCAR's Content and Fan-Building Playbook with Tim Clark | Ep 03 In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Youtube. This conversation will be insightful for anyone in marketing and those who are wanting to grow fandom.

    • The importance of a digital/content role for NASCAR
    • How NASCAR is engaging fans consistently
    • The scale of NASCAR’s storytelling
    • Empowering teams to be creative and "getting out of the way"
    • Creating Original Long-Form Content
    • Innovative Partnerships

    Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

    ]]>     Tue, 26 Sep 2023 16:55:53 +0000 eric@maverickcontentstudio.com (Tim Smith, Eric Gray) https://radical-content.simplecast.com/episodes/exploring-nascars-content-and-fan-building-playbook-j7A1y0jm In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Youtube. This conversation will be insightful for anyone in marketing and those who are wanting to grow fandom.

    • The importance of a digital/content role for NASCAR
    • How NASCAR is engaging fans consistently
    • The scale of NASCAR’s storytelling
    • Empowering teams to be creative and "getting out of the way"
    • Creating Original Long-Form Content
    • Innovative Partnerships

    Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

    ]]>     NASCAR's Content and Fan-Building Playbook with Tim Clark | Ep 03 Tim Smith, Eric Gray 00:56:27 In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Youtube. This conversation will be insightful for anyone in marketing and those who are wanting to grow fandom. - The importance of a digital/content role for NASCAR - How NASCAR is engaging fans consistently - The scale of NASCAR’s storytelling - Empowering teams to be creative and "getting out of the way" - Creating Original Long-Form Content - Innovative Partnerships Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Youtube. This conversation will be insightful for anyone in marketing and those who are wanting to grow fandom. - The importance of a digital/content role for NASCAR - How NASCAR is engaging fans consistently - The scale of NASCAR’s storytelling - Empowering teams to be creative and "getting out of the way" - Creating Original Long-Form Content - Innovative Partnerships Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us marketing, video, eric gray, tim clark, instagram, nascar, content marketing, business, youtube, tiktok, social media false full 3     7e4cb4ae-60b1-4356-8159-e92786a20709 Bringing Corp Comm Storytelling to Walmart with Chad Mitchell | Ep 02 In this entertaining episode of Radical Content, Eric Gray sits down with Chad Mitchell, the former Head of Digital Communications for Walmart and now the mastermind behind TD Bank's content and digital strategy. Together, they talk about a handful of interesting topics that any marketer or corporate communications pro needs to hear.

     

    - Launching Walmart's First Blog

    - Creating a New Walmart Perception through Content

    - Building a Robust Corporate Storytelling Team

    - Opening up the content strategy behind TD Stories

     

    If you've ever been curious about how the world's biggest companies craft their stories, this episode promises a masterclass in strategic content development. Tune in!

    ]]>     Tue, 12 Sep 2023 12:30:00 +0000 eric@maverickcontentstudio.com (chad mitchell, eric gray) https://radical-content.simplecast.com/episodes/the-art-of-storytelling-and-corporate-communications-oHltzVDG In this entertaining episode of Radical Content, Eric Gray sits down with Chad Mitchell, the former Head of Digital Communications for Walmart and now the mastermind behind TD Bank's content and digital strategy. Together, they talk about a handful of interesting topics that any marketer or corporate communications pro needs to hear.

     

    - Launching Walmart's First Blog

    - Creating a New Walmart Perception through Content

    - Building a Robust Corporate Storytelling Team

    - Opening up the content strategy behind TD Stories

     

    If you've ever been curious about how the world's biggest companies craft their stories, this episode promises a masterclass in strategic content development. Tune in!

    ]]>     Bringing Corp Comm Storytelling to Walmart with Chad Mitchell | Ep 02 chad mitchell, eric gray 00:59:10 In this entertaining episode of Radical Content, Eric Gray sits down with Chad Mitchell, the former Head of Digital Communications for Walmart and now the mastermind behind TD Bank's content and digital strategy. Together, they talk about a handful of interesting topics that any marketer or corporate communications pro needs to hear. - Launching Walmart's First Blog - Creating a New Walmart Perception through Content - Building a Robust Corporate Storytelling Team - Opening up the content strategy behind TD Stories If you've ever been curious about how the world's biggest companies craft their stories, this episode promises a masterclass in strategic content development. Tune in! In this entertaining episode of Radical Content, Eric Gray sits down with Chad Mitchell, the former Head of Digital Communications for Walmart and now the mastermind behind TD Bank's content and digital strategy. Together, they talk about a handful of interesting topics that any marketer or corporate communications pro needs to hear. - Launching Walmart's First Blog - Creating a New Walmart Perception through Content - Building a Robust Corporate Storytelling Team - Opening up the content strategy behind TD Stories If you've ever been curious about how the world's biggest companies craft their stories, this episode promises a masterclass in strategic content development. Tune in! free, corp comms, content marketing, corporate storytelling, content, brand building, new, social media false full 2     41086a3d-c47f-4db0-a139-a0d4f445628a Connecting with GEN Z – Deep Dive with Sam Toles | EP 01 Topics:

    Keeping It Real: Connecting with Gen Z the Authentic Way
    Why You Need Content Programmers in Your Corner
    A Sneak Peek: Sam’s Content Brand Faves (And yeah, Crumbl Cookies is totally one of them!)
    Leveling Up Leadership with a Dose of Education
    The Dynamic Duo: Brands & Creators Taking the Stage

    ]]>     Mon, 28 Aug 2023 17:00:00 +0000 eric@maverickcontentstudio.com (sam toles, eric gray) https://radical-content.simplecast.com/episodes/mastering-gen-z-engagement-insights-from-a-top-chief-content-officer-IDSmNmsr Topics:

    Keeping It Real: Connecting with Gen Z the Authentic Way
    Why You Need Content Programmers in Your Corner
    A Sneak Peek: Sam’s Content Brand Faves (And yeah, Crumbl Cookies is totally one of them!)
    Leveling Up Leadership with a Dose of Education
    The Dynamic Duo: Brands & Creators Taking the Stage

    ]]>     Connecting with GEN Z – Deep Dive with Sam Toles | EP 01 sam toles, eric gray 00:57:11 Step into the world of Sam Toles, the Chief Content Officer behind top-tier digital brands in fitness, sports, and gaming. This isn’t just another marketing chat. Nope, Sam's coming at it from the content side, and trust us, it's a game-changer. He'll pull back the curtain on what really goes into those creative lightning-in-a-bottle moments, where some marketers are dropping the ball, and why creators might just be the next big thing. In this episode, Sam shares his strategies and some candid takes on hooking the Gen Z crowd. So, grab your headphones and dive - this is what a modern day content strategy should look like. Step into the world of Sam Toles, the Chief Content Officer behind top-tier digital brands in fitness, sports, and gaming. This isn’t just another marketing chat. Nope, Sam's coming at it from the content side, and trust us, it's a game-changer. He'll pull back the curtain on what really goes into those creative lightning-in-a-bottle moments, where some marketers are dropping the ball, and why creators might just be the next big thing. In this episode, Sam shares his strategies and some candid takes on hooking the Gen Z crowd. So, grab your headphones and dive - this is what a modern day content strategy should look like. marketing, influencer marketing, content marketing, content, brand storytelling, branding, new, social media false full 1     f5071d16-31d2-4090-a3f4-360093049bd2 Radical Content Trailer Mon, 14 Aug 2023 18:30:00 +0000 eric@maverickcontentstudio.com (Eric Gray) https://radical-content.simplecast.com/episodes/radical-content-trailer-2thtyEu4 Radical Content Trailer Eric Gray 00:01:32 The Radical Content Podcast, hosted by Eric Gray, aims to help brands connect with their audience through engaging storytelling. This show is for the mavericks of marketing. The show will feature interviews with brand storytellers as well as comedians, content creators, and broadcasters to learn how they entertain, connect, and build raving fans. Subscribe now to stay updated on the launch. The Radical Content Podcast, hosted by Eric Gray, aims to help brands connect with their audience through engaging storytelling. This show is for the mavericks of marketing. The show will feature interviews with brand storytellers as well as comedians, content creators, and broadcasters to learn how they entertain, connect, and build raving fans. Subscribe now to stay updated on the launch. marketing, content marketing, content, brand storytelling, digital marketing, business, branding, social media false trailer