https://simplecast.com Digital Quarantime - Redefining Business as Usual The pandemic has changed our lives—and our business strategies—as we know them. Listen to discussions about business innovation and industry changes in the midst of a global pandemic. Hosted by Sidnee Schaefer, Schaefer Digital CEO. New episodes monthly. ℗ & © 2020 Digital Quarantime - Redefining Business as Usual en-us Wed, 11 Nov 2020 14:00:00 +0000 Wed, 26 May 2021 15:53:07 +0000 https://schaeferdigital.com/business-marketing-resources/ Digital Quarantime - Redefining Business as Usual https://image.simplecastcdn.com/images/8a497c99-05be-4118-b6f9-da2990531093/e10ddb54-7e4e-494d-a502-c9baec0456f4/3000x3000/digital-quarantime-cover.jpg?aid=rss_feed https://schaeferdigital.com/business-marketing-resources/ episodic The pandemic has changed our lives—and our business strategies—as we know them. Listen to discussions about business innovation and industry changes in the midst of a global pandemic. Hosted by Sidnee Schaefer, Schaefer Digital CEO. New episodes monthly. Sidnee Schaefer no https://feeds.simplecast.com/8e2y_2Fb business, marketing, social media, COVID-19, pandemic, quarantine, innovation Sidnee Schaefer sidnee@kingfishdigital.com c0e8a777-55eb-4e0b-af61-b27c336a724e #8: The Future of Ecommerce I sit down with Scott Schaefer, my brother, and GM of Finance at Zappos.com. He’s been living and breathing ecommerce for over a decade.

In this episode, we discuss the future of ecommerce given the recent exponential growth in online retail. Scott and I talk about how Zappos has approached remote work and how they’ve adapted to changes in their industry. 

For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com

]]> Wed, 11 Nov 2020 14:00:00 +0000 sidnee@kingfishdigital.com (Scott Schaefer) https://schaeferdigital.com/business-marketing-resources/ I sit down with Scott Schaefer, my brother, and GM of Finance at Zappos.com. He’s been living and breathing ecommerce for over a decade.

In this episode, we discuss the future of ecommerce given the recent exponential growth in online retail. Scott and I talk about how Zappos has approached remote work and how they’ve adapted to changes in their industry. 

For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com

]]> #8: The Future of Ecommerce Scott Schaefer 00:32:40 The pandemic has forced an acceleration in the adoption of technology and a flood of merchants to begin selling online. The biggest question is.. has the future of ecommerce changed? Does the future of ecommerce look any different as adoption accelerates decades in one year? To help answer this question my guest is Scott Schaefer, GM of Finance at Zappos.com. If you have questions or feedback on the episode or podcast, send us an email at hey@schaeferdigital.com. The pandemic has forced an acceleration in the adoption of technology and a flood of merchants to begin selling online. The biggest question is.. has the future of ecommerce changed? Does the future of ecommerce look any different as adoption accelerates decades in one year? To help answer this question my guest is Scott Schaefer, GM of Finance at Zappos.com. If you have questions or feedback on the episode or podcast, send us an email at hey@schaeferdigital.com. ecommerce, online marketing, business, zappos.com no full 8 cb9b0382-6cbd-4f2c-bc7a-055c9a88a406 #7: Using Intent Marketing To Reach Customers I sit down with Armin Ausejo, who you might recognize from our first podcast episode ever. He's a Global Digital Marketing Manager at Fluke Process Instruments and has been in marketing for over a decade. 

In this episode, we discuss intent marketing - marketing based on a consumer's intent to purchase. Armin and I talk about approaches to cold and warm traffic as well as ideas for marketing to people at different stages of the marketing funnel. We also talk about our favorite conversion tactics and why.

For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com

 

 

 

]]> Fri, 5 Jun 2020 15:00:16 +0000 sidnee@kingfishdigital.com (Armin Ausejo) https://schaeferdigital.com/business-marketing-resources/ I sit down with Armin Ausejo, who you might recognize from our first podcast episode ever. He's a Global Digital Marketing Manager at Fluke Process Instruments and has been in marketing for over a decade. 

In this episode, we discuss intent marketing - marketing based on a consumer's intent to purchase. Armin and I talk about approaches to cold and warm traffic as well as ideas for marketing to people at different stages of the marketing funnel. We also talk about our favorite conversion tactics and why.

For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com

 

 

 

]]> #7: Using Intent Marketing To Reach Customers Armin Ausejo 00:22:13 Intent marketing is a not-so-secret marketing weapon. During a time when consumer behavior is constantly changing and it's hard to predict purchase behavior, intent marketing is the best way to adapt. So how do you use it at your own company? To help answer this question my guest is Armin Ausejo, Global Digital Marketing Manager at Fluke Process Instruments. If you have questions or feedback on the episode or podcast, send us an email at hey@schaeferdigital.com Intent marketing is a not-so-secret marketing weapon. During a time when consumer behavior is constantly changing and it's hard to predict purchase behavior, intent marketing is the best way to adapt. So how do you use it at your own company? To help answer this question my guest is Armin Ausejo, Global Digital Marketing Manager at Fluke Process Instruments. If you have questions or feedback on the episode or podcast, send us an email at hey@schaeferdigital.com business, marketing, innovation no full 7 Buzzsprout-3910559 #6: The Future of Music Education - Going Remote Sidnee has a conversation with Elliot Baldini, CMO of School of Rock, and a passionate marketer. Elliot shares his insight on the following topics:

]]> Wed, 27 May 2020 13:00:00 +0000 sidnee@kingfishdigital.com (Sidnee Schaefer / Elliot Baldini) https://schaeferdigital.com/business-marketing-resources/ Sidnee has a conversation with Elliot Baldini, CMO of School of Rock, and a passionate marketer. Elliot shares his insight on the following topics:

]]> #6: The Future of Music Education - Going Remote Sidnee Schaefer / Elliot Baldini 00:18:21 A conversation with Elliot Baldini about the process of moving music lessons online and adapting to a new services model. A conversation with Elliot Baldini about the process of moving music lessons online and adapting to a new services model. school of rock, business, marketing no full 6 Buzzsprout-3830030 #5: Using A/B Testing For Explosive Results In episode 5 of Digital Quarantime Sidnee discusses A/B testing, an essential step in creating fast, scalable revenue. A/B testing is the key to scaling businesses, from testing ads to landing pages to entire web experiences. If you're not doing it, you should be.

Sidnee shares her insights on the following topics:

  • How to use A/B testing
  • The benefits of A/B testing
  • Developing testing ideas
  • The best A/B testing tools
]]> Wed, 20 May 2020 15:00:00 +0000 sidnee@kingfishdigital.com (Sidnee Schaefer) https://schaeferdigital.com/business-marketing-resources/ In episode 5 of Digital Quarantime Sidnee discusses A/B testing, an essential step in creating fast, scalable revenue. A/B testing is the key to scaling businesses, from testing ads to landing pages to entire web experiences. If you're not doing it, you should be.

Sidnee shares her insights on the following topics:

  • How to use A/B testing
  • The benefits of A/B testing
  • Developing testing ideas
  • The best A/B testing tools
]]> #5: Using A/B Testing For Explosive Results Sidnee Schaefer 00:16:49 Sidnee discusses A/B testing - How it's used, knowing what to test, and industry A/B testing tools. Sidnee discusses A/B testing - How it's used, knowing what to test, and industry A/B testing tools. ab testing, business, marketing no full 5 Buzzsprout-3703616 #4: Innovation & The Future Of The Moving Industry Sidnee has a conversation with Seth Waite, CEO of Handled and an expert in the moving industry. Seth shares his insight on the following topics:

  • How Handled is changing the moving experience
  • The current state of the moving industry
  • What the future might look like for moving, post-COVID
]]> Wed, 13 May 2020 13:00:00 +0000 sidnee@kingfishdigital.com (Sidnee Schaefer / Seth Waite) https://schaeferdigital.com/business-marketing-resources/ Sidnee has a conversation with Seth Waite, CEO of Handled and an expert in the moving industry. Seth shares his insight on the following topics:

  • How Handled is changing the moving experience
  • The current state of the moving industry
  • What the future might look like for moving, post-COVID
]]> #4: Innovation & The Future Of The Moving Industry Sidnee Schaefer / Seth Waite 00:25:11 A conversation with Seth Waite about innovation in the moving industry and moving in a post-pandemic world. A conversation with Seth Waite about innovation in the moving industry and moving in a post-pandemic world. business, marketing, moving no full 4 Buzzsprout-3637429 #3 - Communicating On Social Media During COVID-19 Sidnee Schaefer talks with Laura Hobbs, Owner of Darling Creative, about how companies should approach communicating to customers on their social channels. Find out why you shouldn't use social media to sell, but connect with customers. Other topics discussed include:

  • Changes to social strategy because of COVID-19
  • Social media recommendations for small and large businesses
  • Missed opportunities in social media communication


]]> Wed, 6 May 2020 13:00:00 +0000 sidnee@kingfishdigital.com (Sidnee Schaefer / Laura Hobbs) https://schaeferdigital.com/business-marketing-resources/ Sidnee Schaefer talks with Laura Hobbs, Owner of Darling Creative, about how companies should approach communicating to customers on their social channels. Find out why you shouldn't use social media to sell, but connect with customers. Other topics discussed include:

  • Changes to social strategy because of COVID-19
  • Social media recommendations for small and large businesses
  • Missed opportunities in social media communication


]]> #3 - Communicating On Social Media During COVID-19 Sidnee Schaefer / Laura Hobbs 00:23:39 Sidnee Schaefer talks with Laura Hobbs, Owner of Darling Creative, about how companies should approach communicating to customers on their social channels. Find out why you shouldn't use social media to sell, but connect with customers. Other topics... Sidnee Schaefer talks with Laura Hobbs, Owner of Darling Creative, about how companies should approach communicating to customers on their social channels. Find out why you shouldn't use social media to sell, but connect with customers. Other topics... social media, marketing, communication, covid-19 no full 3 Buzzsprout-3514645 #2 - Adopting New Marketing Strategies During COVID Sidnee Schaefer talks with Joey Montano, Digital Consultant and Founder of Spark9 Digital, about how companies should adapt their marketing based on changing consumer wants and needs. Topics discussed include:

  • How to change your marketing strategy for COVID
  • Companies creatively navigating the pandemic
  • The future of marketing and business
  • Recommendations for companies



]]> Mon, 27 Apr 2020 12:00:00 +0000 sidnee@kingfishdigital.com (Sidnee Schaefer / Joey Montano) https://schaeferdigital.com/business-marketing-resources/ Sidnee Schaefer talks with Joey Montano, Digital Consultant and Founder of Spark9 Digital, about how companies should adapt their marketing based on changing consumer wants and needs. Topics discussed include:

  • How to change your marketing strategy for COVID
  • Companies creatively navigating the pandemic
  • The future of marketing and business
  • Recommendations for companies



]]> #2 - Adopting New Marketing Strategies During COVID Sidnee Schaefer / Joey Montano 00:16:48 Sidnee Schaefer talks with Joey Montano, Digital Consultant and Founder of Spark9 Digital, about how companies should adapt their marketing based on changing consumer wants and needs. Topics discussed include:How to change your marketing strategy for... Sidnee Schaefer talks with Joey Montano, Digital Consultant and Founder of Spark9 Digital, about how companies should adapt their marketing based on changing consumer wants and needs. Topics discussed include:How to change your marketing strategy for... business, marketing, covid-19 no full 2 Buzzsprout-3453427 #1: A New Normal? How Business Has Changed Due To COVID-19 Sidnee Schaefer talks with Armin Ausejo, Global Marketing Manager at Fluke Corporation, about navigating the changing business landscape and working from home during the pandemic.

]]> Tue, 21 Apr 2020 21:00:00 +0000 sidnee@kingfishdigital.com (Sidnee Schaefer / Armin Ausejo) https://schaeferdigital.com/business-marketing-resources/ Sidnee Schaefer talks with Armin Ausejo, Global Marketing Manager at Fluke Corporation, about navigating the changing business landscape and working from home during the pandemic.

]]> #1: A New Normal? How Business Has Changed Due To COVID-19 Sidnee Schaefer / Armin Ausejo 00:20:07 Sidnee Schaefer talks with Armin Ausejo, Global Marketing Manager at Fluke Corporation, about navigating the changing business landscape and working from home during the pandemic. Sidnee Schaefer talks with Armin Ausejo, Global Marketing Manager at Fluke Corporation, about navigating the changing business landscape and working from home during the pandemic. business, innovation, covid-19, pandemic no full 1