https://simplecast.com The Social Standard Podcast On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights. 2022 The Social Standard Podcast en Tue, 13 Jan 2026 17:14:07 +0000 Tue, 13 Jan 2026 17:14:18 +0000 https://the-social-standard-podcast-95027776.simplecast.com The Social Standard Podcast https://image.simplecastcdn.com/images/bfc41e94-a52d-4bc7-8140-6b334ffdcd6c/51cf0708-3872-4781-b500-eb53099e179d/3000x3000/channel-art2.jpg?aid=rss_feed https://the-social-standard-podcast-95027776.simplecast.com episodic On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights. The Social Standard false https://feeds.simplecast.com/6osHy4rS brandedcontent, influenceragency, influencermarketing, marketingagency, marketingtips, podcast, thesocialstandard The Social Standard Thesocialstandardpodcast@gmail.com 26e7419a-c06d-4427-84a1-1442babf57e4 B2B Evangelism & Influencer Marketing w/ Guy Kawasaki Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva. 

 

We discuss: 

  • The power of influencers in B2B marketing 
  • The role of evangelists in B2B marketing 
  • B2B influencers in real life vs online 
  • The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today.
]]> Tue, 13 Jan 2026 17:14:07 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/b2b-evangelism-influencer-marketing-w-guy-kawasaki-a9cBAtGy Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva. 

 

We discuss: 

  • The power of influencers in B2B marketing 
  • The role of evangelists in B2B marketing 
  • B2B influencers in real life vs online 
  • The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today.
]]> B2B Evangelism & Influencer Marketing w/ Guy Kawasaki The Social Standard 00:57:48 Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva. We discuss: - The power of influencers in B2B marketing - The role of evangelists in B2B marketing - B2B influencers in real life vs online - The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today. Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva. We discuss: - The power of influencers in B2B marketing - The role of evangelists in B2B marketing - B2B influencers in real life vs online - The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today. b2b marketing, b2b influencers, social media marketing, influencermarketing false full 19 2 1939ef0b-cbd3-4157-89e0-17dae1e44270 Your Podcast Advertising Strategy, Delivered 142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions  you need to be asking.

 

Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/

Follow Paul: https://www.linkedin.com/in/paulriismandel/

]]> Mon, 1 Sep 2025 20:27:55 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/your-podcast-advertising-strategy-delivered-0Sg_h5g6 142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions  you need to be asking.

 

Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/

Follow Paul: https://www.linkedin.com/in/paulriismandel/

]]> Your Podcast Advertising Strategy, Delivered The Social Standard 00:48:41 142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions you need to be asking. Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/ Follow Paul: https://www.linkedin.com/in/paulriismandel/ 142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions you need to be asking. Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/ Follow Paul: https://www.linkedin.com/in/paulriismandel/ podcast marketing, podcast advertising, influencermarketing false full 18 2 1164ca98-028a-41af-b482-78ede3234e7d The Secret Art of Booking Top Podcast Guests Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years. 

With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest.

 

Find Britt Kahn on LinkedIn https://www.linkedin.com/in/britt-kahn-650b462/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Thu, 15 Aug 2024 21:05:12 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/the-secret-art-of-booking-top-podcast-guests-iYpAcSdA Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years. 

With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest.

 

Find Britt Kahn on LinkedIn https://www.linkedin.com/in/britt-kahn-650b462/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> The Secret Art of Booking Top Podcast Guests The Social Standard 00:54:14 Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years. With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest. Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years. With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest. podcast marketing, podcast strategy, b2b influencers, b2bmarketing, influencermarketing false full 17 2 e08da636-beb9-4d0c-a25c-584dbe22e7ed How a $250B Market Cap Company Thinks About Influencers Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.

In this episode we discuss:

  1. Influence marketing, not Influencer Marketing
  2. Salesforce’s Spectrum of Influence
  3. The role of the C-Suite in influence marketing
  4. Don’t think B2B or B2C, think Audience
  5. The EMV & ROI on Employee Advocacy

And so much more…

Episode Details:

Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/

Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Tue, 5 Mar 2024 21:59:27 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/how-a-250b-market-cap-company-thinks-about-influencers-Z9_A5D3w Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.

In this episode we discuss:

  1. Influence marketing, not Influencer Marketing
  2. Salesforce’s Spectrum of Influence
  3. The role of the C-Suite in influence marketing
  4. Don’t think B2B or B2C, think Audience
  5. The EMV & ROI on Employee Advocacy

And so much more…

Episode Details:

Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/

Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> How a $250B Market Cap Company Thinks About Influencers The Social Standard 00:59:30 Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this episode we discuss: Influence marketing, not Influencer Marketing Salesforce’s Spectrum of Influence The role of the C-Suite in influence marketing Don’t think B2B or B2C, think Audience The EMV & ROI on Employee Advocacy And so much more… Episode Details: Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/ Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this episode we discuss: Influence marketing, not Influencer Marketing Salesforce’s Spectrum of Influence The role of the C-Suite in influence marketing Don’t think B2B or B2C, think Audience The EMV & ROI on Employee Advocacy And so much more… Episode Details: Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/ Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true false full 16 2 78ea2c0e-84c1-480b-98e7-af5187d093a7 Gen-Z’s Digital Behavioral Pattern Unlocked Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. 

In this episode we discuss:

  1. How Gen-Z leverages TikTok for search & why that’s important
  2. Why Gen-Z loves LinkedIn & how they use it
  3. Social media’s generational creep - {tip: grandma’s love instagram}
  4. Communicating across dark social
  5. TikTok shops

And so much more…

Episode Details:

Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Wed, 14 Feb 2024 20:35:15 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/gen-zs-digital-behavioral-pattern-unlocked-qDgKcuOX Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. 

In this episode we discuss:

  1. How Gen-Z leverages TikTok for search & why that’s important
  2. Why Gen-Z loves LinkedIn & how they use it
  3. Social media’s generational creep - {tip: grandma’s love instagram}
  4. Communicating across dark social
  5. TikTok shops

And so much more…

Episode Details:

Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Gen-Z’s Digital Behavioral Pattern Unlocked The Social Standard 00:57:45 Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. In this episode we discuss: - How Gen-Z leverages TikTok for search & why that’s important - Why Gen-Z loves LinkedIn & how they use it - Social media’s generational creep - {tip: grandma’s love instagram} - Communicating across dark social - TikTok shops And so much more… Episode Details: Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. In this episode we discuss: - How Gen-Z leverages TikTok for search & why that’s important - Why Gen-Z loves LinkedIn & how they use it - Social media’s generational creep - {tip: grandma’s love instagram} - Communicating across dark social - TikTok shops And so much more… Episode Details: Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true content marketing, influenceragency, tiktok influencer, social media marketing, social media, influencermarketing false full 15 2 6062245a-b8c9-4888-85f2-4d78eae08488 How to Build & Resource Your Social Team for Success Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. 

In this episode we discuss:

  1. How to structure your social team for success
  2. The role & importance of a VP of Social
  3. Why your social team isn’t jumping on trends
  4. Why TikTok is the best platform for influencer marketing
  5. How to use influencers to hit your social media goals

And so much more…

Episode Details:

Find Robyn Nissim on LinkedIn

Find Jessica Phillips on LinkedIn

Follow The Social Standard on LinkedIn

]]> Thu, 1 Feb 2024 00:35:33 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/how-to-build-resource-your-social-team-for-success-rKuddSI_ Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. 

In this episode we discuss:

  1. How to structure your social team for success
  2. The role & importance of a VP of Social
  3. Why your social team isn’t jumping on trends
  4. Why TikTok is the best platform for influencer marketing
  5. How to use influencers to hit your social media goals

And so much more…

Episode Details:

Find Robyn Nissim on LinkedIn

Find Jessica Phillips on LinkedIn

Follow The Social Standard on LinkedIn

]]> How to Build & Resource Your Social Team for Success The Social Standard 00:49:38 Robyn Nissum, Founder of Social Proof, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: - How to structure your social team for success - The role & importance of a VP of Social - Why your social team isn’t jumping on trends - Why TikTok is the best platform for influencer marketing - How to use influencers to hit your social media goals And so much more… Find Robyn on LinkedIn https://www.linkedin.com/in/igobyrobyn/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true Robyn Nissum, Founder of Social Proof, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: - How to structure your social team for success - The role & importance of a VP of Social - Why your social team isn’t jumping on trends - Why TikTok is the best platform for influencer marketing - How to use influencers to hit your social media goals And so much more… Find Robyn on LinkedIn https://www.linkedin.com/in/igobyrobyn/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true content marketing, b2b influencers, social media marketing, social media, influencermarketing false full 14 2 b932c5b5-0831-40d9-ba59-9c85e01c3498 The Role of B2B Influencers in Content Marketing Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. 

  • Influencers as a vehicle to distribute content & messaging and change market perception
  • Why content teams should have paid budgets 
  • How to incorporate podcasts into you content / influencer strategy
  • How to effectively market to the C-Suite 
  • Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ 
  • Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)

Follow Jess on LinkedIn

Follow Devin on LinkedIn

Follow The Social Standard on LinkedIn

]]> Fri, 19 Jan 2024 14:43:54 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/the-role-of-b2b-influencers-in-content-marketing-bVWyeHB6 Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. 

  • Influencers as a vehicle to distribute content & messaging and change market perception
  • Why content teams should have paid budgets 
  • How to incorporate podcasts into you content / influencer strategy
  • How to effectively market to the C-Suite 
  • Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ 
  • Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)

Follow Jess on LinkedIn

Follow Devin on LinkedIn

Follow The Social Standard on LinkedIn

]]> The Role of B2B Influencers in Content Marketing The Social Standard 01:05:14 Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams should have paid budgets How to incorporate podcasts into you content / influencer strategy How to effectively market to the C-Suite Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn) Follow Jess on LinkedIn Follow Devin on LinkedIn Follow The Social Standard on LinkedIn Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams should have paid budgets How to incorporate podcasts into you content / influencer strategy How to effectively market to the C-Suite Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn) Follow Jess on LinkedIn Follow Devin on LinkedIn Follow The Social Standard on LinkedIn influenceragency, b2b influencers, marketingtips, b2bmarketing, influencermarketing false full 13 2 3398e58e-1816-4332-827a-1a36f4a81c3b Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

In this episode we discuss:

- The Role of Evangelism in B2B

- Udi’s path to Chief Evangelist Officer

- How Gong has used influencers as part of their growth strategy

- How to plot a LinkedIn invasion

And so much more…

 

Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

 

]]> Tue, 28 Nov 2023 23:42:34 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/udi-ledergor-on-why-gong-is-betting-big-on-evangelism-influencer-marketing-EOdt9gYm Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

In this episode we discuss:

- The Role of Evangelism in B2B

- Udi’s path to Chief Evangelist Officer

- How Gong has used influencers as part of their growth strategy

- How to plot a LinkedIn invasion

And so much more…

 

Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

 

]]> Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing The Social Standard 00:53:42 Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. In this episode we discuss: The Role of Evangelism in B2B Udi’s path to Chief Evangelist Officer How Gong has used influencers as part of their growth strategy How to plot a LinkedIn invasion And so much more… Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. In this episode we discuss: The Role of Evangelism in B2B Udi’s path to Chief Evangelist Officer How Gong has used influencers as part of their growth strategy How to plot a LinkedIn invasion And so much more… Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true false full 12 2 dd5c008a-2ff7-455c-8889-4ff607cce649 Corrina Owens: The Role of Evangelism in B2B Marketing Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: 

-The Role of Evangelism in B2B Marketing 

- How to Find an Evangelist for Your Business 

- Evangelism at SMBs vs Enterprise 

- Internal vs External Evangelists

 

Find Corrina Owens on LinkedIn: https://www.linkedin.com/in/corrina-owens/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/

]]> Tue, 24 Oct 2023 14:35:44 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/corrina-owens-the-role-of-evangelism-in-b2b-marketing-_pYFEUqm Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: 

-The Role of Evangelism in B2B Marketing 

- How to Find an Evangelist for Your Business 

- Evangelism at SMBs vs Enterprise 

- Internal vs External Evangelists

 

Find Corrina Owens on LinkedIn: https://www.linkedin.com/in/corrina-owens/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/

]]> Corrina Owens: The Role of Evangelism in B2B Marketing The Social Standard 00:40:38 Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: -The Role of Evangelism in B2B Marketing - How to Find an Evangelist for Your Business - Evangelism at SMBs vs Enterprise - Internal vs External Evangelists Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: -The Role of Evangelism in B2B Marketing - How to Find an Evangelist for Your Business - Evangelism at SMBs vs Enterprise - Internal vs External Evangelists b2b influencers, influencer marketing, b2bmarketing, social media false full 11 2 6f8b93c0-1d5e-484a-95eb-ebde54befcd1 Robert Jones: Edutainment & Emotion-Based Marketing in B2B Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. 

Find Robert Jones on LinkedIn https://www.linkedin.com/in/robert-jones-%F0%9F%A4%A0-a9878bb1/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Wed, 4 Oct 2023 14:36:04 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/robert-jones-edutainment-emotion-based-marketing-in-b2b-6lGDfkWm Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. 

Find Robert Jones on LinkedIn https://www.linkedin.com/in/robert-jones-%F0%9F%A4%A0-a9878bb1/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Robert Jones: Edutainment & Emotion-Based Marketing in B2B The Social Standard 00:41:19 Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. creator economy, b2b marketing, b2b influencers, influencer marketing, social media marketing, social media, digital marketing false full 10 2 7158038c-9599-4649-8207-5fea6533e1ef Nick Bennett: Driving $2M in Pipeline as a B2B Influencer, Best Social Platforms for B2B & more. Find Nick Bennett on LinkedIn https://www.linkedin.com/in/nickbennett1/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Tue, 26 Sep 2023 22:27:51 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/nick-bennett-driving-2m-in-pipeline-as-a-b2b-influencer-best-social-platforms-for-b2b-more-mTUBzUjk Find Nick Bennett on LinkedIn https://www.linkedin.com/in/nickbennett1/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Nick Bennett: Driving $2M in Pipeline as a B2B Influencer, Best Social Platforms for B2B & more. The Social Standard 00:47:45 Nick Bennett, co-founder of Tack and B2B influencer is a great example of B2B marketing professional turned influencer turned entrepreneur. A trend we are going to being seeing a lot more of. Nick and I discuss where we are at in the adoption cycle of B2B influencer marketing, what the best platforms are for B2B, how we drove $2M in pipeline at his former company and a lot more! Nick Bennett, co-founder of Tack and B2B influencer is a great example of B2B marketing professional turned influencer turned entrepreneur. A trend we are going to being seeing a lot more of. Nick and I discuss where we are at in the adoption cycle of B2B influencer marketing, what the best platforms are for B2B, how we drove $2M in pipeline at his former company and a lot more! b2b marketing, b2b influencers, influencer marketing, social media marketing, creatoreconomy, social media, digital marketing false full 9 2 c8cd8185-a30a-4966-9507-d71edde22357 Santina Rizzi: Crafting viral Tiktok content with tropes, sounds & pop culture. Find Santian on LinkedIn https://www.linkedin.com/in/santina-rizzi-6179a3153/, tiktok: https://www.tiktok.com/@sanrizzle, and Dr. Miami: https://www.tiktok.com/@therealdrmiami

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Thu, 21 Sep 2023 14:53:28 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/santina-rizzi-crafting-viral-tiktok-content-with-tropes-sounds-pop-culture-l_sH2yif Find Santian on LinkedIn https://www.linkedin.com/in/santina-rizzi-6179a3153/, tiktok: https://www.tiktok.com/@sanrizzle, and Dr. Miami: https://www.tiktok.com/@therealdrmiami

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Santina Rizzi: Crafting viral Tiktok content with tropes, sounds & pop culture. The Social Standard 00:53:22 We chat with social media manager & TikTok sensation, Santina Rizzi, on her approach to managing Dr. Miami's social media, what most social media managers miss in their content strategy & her story on how she went from law student to social media. We chat with social media manager & TikTok sensation, Santina Rizzi, on her approach to managing Dr. Miami's social media, what most social media managers miss in their content strategy & her story on how she went from law student to social media. socialmedia, tiktoktips, tiktok, socialmediamarketing, socialmediamanagers, influencermarketing, tiktokmarketing true full 8 2 af8b1a5c-fe99-4965-8f60-df7a351173e4 Bri Reynolds: Finding the Right Social Media Manager, Social Media's Biz Dev Ecosystem & Threads As the Social Media Manager for Lyft, Bri shares her insights 

1) How to find the right social media manager for your brand, 

2) Insights you can & should be getting from your social team to grow your business and 

3) What her Thread's launch was like for Lyft

And a whole lot more!

 

Find Bri Reynolds on LinkedIn https://www.linkedin.com/in/briannapreynolds/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Wed, 13 Sep 2023 15:28:39 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/bri-reynolds-finding-the-right-social-media-manager-social-medias-biz-dev-ecosystem-threads-tmn4YYVr As the Social Media Manager for Lyft, Bri shares her insights 

1) How to find the right social media manager for your brand, 

2) Insights you can & should be getting from your social team to grow your business and 

3) What her Thread's launch was like for Lyft

And a whole lot more!

 

Find Bri Reynolds on LinkedIn https://www.linkedin.com/in/briannapreynolds/

Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Bri Reynolds: Finding the Right Social Media Manager, Social Media's Biz Dev Ecosystem & Threads The Social Standard 01:02:28 We explore Bri’s experience as a SMM for top brands, what she has learned and her POV on how social media teams can help propel growth for companies of all sizes. We explore Bri’s experience as a SMM for top brands, what she has learned and her POV on how social media teams can help propel growth for companies of all sizes. creator economy, social media strategy, social media tips, influencer marketing, influencers, social media marketing, social media, digital marketing true full 7 2 d72c3d96-55ce-4855-b2f4-00cdf13e1da6 Justin Oberman: 5 Fascinating Mid-1900s Advertising Tales That Shaped Modern Influencer Marketing Advertising guru, Justin Oberman and I discuss the history of advertising and it's impact on modern day influencer marketing and social media platforms. 

  1. What Betty Crocker's "Add Two Eggs" Campaign can tell us about Alogrithms 
  2. How Interactive Marketing Saved The Grand Canyon 
  3. Pianos In Every Household? B2B Influencers impact on this strategy 
  4. A Ski Lift in the summertime Made Money Like This... 
  5. A Clever gas station Placement Hack And a lot more! 

Find Justin Oberman on LinkedIn here.

Find Jess Phillips on LinkedIn here.

Follow The Social Standard on LinkedIn here.

 

]]> Wed, 6 Sep 2023 14:39:49 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/justin-oberman-5-fascinating-mid-1900s-advertising-tales-that-shaped-modern-influencer-marketing-0LqrXe3p Advertising guru, Justin Oberman and I discuss the history of advertising and it's impact on modern day influencer marketing and social media platforms. 

  1. What Betty Crocker's "Add Two Eggs" Campaign can tell us about Alogrithms 
  2. How Interactive Marketing Saved The Grand Canyon 
  3. Pianos In Every Household? B2B Influencers impact on this strategy 
  4. A Ski Lift in the summertime Made Money Like This... 
  5. A Clever gas station Placement Hack And a lot more! 

Find Justin Oberman on LinkedIn here.

Find Jess Phillips on LinkedIn here.

Follow The Social Standard on LinkedIn here.

 

]]> Justin Oberman: 5 Fascinating Mid-1900s Advertising Tales That Shaped Modern Influencer Marketing The Social Standard 00:41:00 We explore lessons from advertising history and what they can tell us about today’s influencer marketing and social media strategies. We explore lessons from advertising history and what they can tell us about today’s influencer marketing and social media strategies. advertising history, marketing, b2b influencers, influencer marketing, social media false full 6 2 7f834534-0108-4ea1-af1f-c42fd7d8bce5 Lia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNs Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.

 Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV. 

We discuss: 

- How to cast the right talent as the face of your social channels, 

- Lessons we can learn from lululemon & buzzfeed, 

- Why podcast MCNs are coming back

- Why it's important to show up where you audience is a

 - Should business sponsor personal branding instead of MBAs? 

- And a lot more. 

This is a great episode for both B2B & B2C brands!

Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Tue, 22 Aug 2023 07:00:00 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/lia-haberman-the-evolution-of-social-media-casting-company-sponsored-personal-branding-podcast-mcns-LUS9cvXb Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.

 Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV. 

We discuss: 

- How to cast the right talent as the face of your social channels, 

- Lessons we can learn from lululemon & buzzfeed, 

- Why podcast MCNs are coming back

- Why it's important to show up where you audience is a

 - Should business sponsor personal branding instead of MBAs? 

- And a lot more. 

This is a great episode for both B2B & B2C brands!

Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

]]> Lia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNs The Social Standard 01:10:03 Lia is a top expert in the creator economy and we get into an array of interesting topics include how to cast the talent as the face of your social channels, what we can learn from buzzfeeds early mistakes in managing internal personal brands, why podcast MCNs are coming back and if companies should sponsor personal branding instead of MBAs! This is a great episode for both B2B & B2C brands! Lia is a top expert in the creator economy and we get into an array of interesting topics include how to cast the talent as the face of your social channels, what we can learn from buzzfeeds early mistakes in managing internal personal brands, why podcast MCNs are coming back and if companies should sponsor personal branding instead of MBAs! This is a great episode for both B2B & B2C brands! b2b influencers, personal branding, influencer marketing, social media marketing, b2bmarketing false full 5 2 54753945-89a6-4074-9b3b-7310c8af97b8 Kate Winick: How to run social strategy for a growth brand pre, during & post pandemic; Peloton's Instructor to Creator pipeline & How to cast talent for your brand's social channels We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic.  Including 

  • The Sex & The City debacle
  • How they supported their instructors as the faces of the brand as they rose to fame  (great learnings for companies looking to support employees' personal brands)
  • How to hire creators as the face of your brand
  • Why follower count doesn't matter, but it also really does
  • How Influencers fit into your retention & new customer acquisition strategies.

 

Find Kate Winick on LinkedIn 

Find Jess Phillips on LinkedIn 

Follow The Social Standard on LinkedIn


 

]]> Mon, 21 Aug 2023 21:00:00 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/kate-winick-how-to-run-social-strategy-for-a-growth-brand-pre-during-post-pandemic-pelotons-instructor-to-creator-pipeline-how-to-cast-talent-for-your-brands-social-channels-NrrnfW2M We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic.  Including 

  • The Sex & The City debacle
  • How they supported their instructors as the faces of the brand as they rose to fame  (great learnings for companies looking to support employees' personal brands)
  • How to hire creators as the face of your brand
  • Why follower count doesn't matter, but it also really does
  • How Influencers fit into your retention & new customer acquisition strategies.

 

Find Kate Winick on LinkedIn 

Find Jess Phillips on LinkedIn 

Follow The Social Standard on LinkedIn


 

]]> Kate Winick: How to run social strategy for a growth brand pre, during & post pandemic; Peloton's Instructor to Creator pipeline & How to cast talent for your brand's social channels The Social Standard 01:13:37 We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. creator economy, peloton, influencer marketing, social media marketing false full 4 2 52a06f95-23d2-4cb3-ba4f-e392ceeed12e James Creech: B2B Influencers Monetization, Twitter's Role in B2B & Personal Branding Fri, 4 Aug 2023 07:00:00 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/james-creech-b2b-influencers-monetization-twitters-role-in-b2b-personal-branding-yVrATS_4 James Creech: B2B Influencers Monetization, Twitter's Role in B2B & Personal Branding The Social Standard 01:05:42 James Creech is a well known voice in the creator economy, SVP of Strategy at Brandwatch, Advisor to VidCon & 3x entrepreneur. And rising B2B influencers. We delve into the unique was he sees B2B influencers monetizing, what Twitter's new role is in B2B marketing and why personal branding is so important. Follow James on LinkedIn: https://www.linkedin.com/in/jlcreech/ Follow Jess on LinkedIn: https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true James Creech is a well known voice in the creator economy, SVP of Strategy at Brandwatch, Advisor to VidCon & 3x entrepreneur. And rising B2B influencers. We delve into the unique was he sees B2B influencers monetizing, what Twitter's new role is in B2B marketing and why personal branding is so important. Follow James on LinkedIn: https://www.linkedin.com/in/jlcreech/ Follow Jess on LinkedIn: https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true creator economy, b2b marketing, b2b influencers, influencer marketing, social media false full 2 2 a31bf245-9ee2-4cc7-8a64-5988d01c00fe Phil Ranta On: A B2B Influencer Saving His Company, How LinkedIn Is Replacing Networking and the Impact of AI on Influencer Marketing Phil Ranta is has built his career on supporting the creator economy & influencers through his time at FullScreen, Facebook Gaming and now as COO of We Are Verified. His digital experience has lead him to become a Top Voice on LinkedIn. We tap that experience in this podcast to better understand what is happening in the B2B influencer world. We discuss: - How One B2B Influencer Saved His Company - AI's Potential Impact on Influencer Marketing - How LinkedIn is replacing networking 

You can follow Phil on LinkedIn: https://www.linkedin.com/in/philranta/ 

You can follow Jess on LinkedIn: https://www.linkedin.com/in/jessica-n... 

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version.

 https://www.instagram.com/socialstand... 

https://www.facebook.com/thesocialsta... 

https://www.linkedin.com/company/1069... 

https://www.tiktok.com/@thesocialstan... 

#thesocialstandard #influencermarketing #marketing

]]> Wed, 2 Aug 2023 07:00:00 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://www.sostandard.com/the-social-standard-podcast/ Phil Ranta is has built his career on supporting the creator economy & influencers through his time at FullScreen, Facebook Gaming and now as COO of We Are Verified. His digital experience has lead him to become a Top Voice on LinkedIn. We tap that experience in this podcast to better understand what is happening in the B2B influencer world. We discuss: - How One B2B Influencer Saved His Company - AI's Potential Impact on Influencer Marketing - How LinkedIn is replacing networking 

You can follow Phil on LinkedIn: https://www.linkedin.com/in/philranta/ 

You can follow Jess on LinkedIn: https://www.linkedin.com/in/jessica-n... 

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version.

 https://www.instagram.com/socialstand... 

https://www.facebook.com/thesocialsta... 

https://www.linkedin.com/company/1069... 

https://www.tiktok.com/@thesocialstan... 

#thesocialstandard #influencermarketing #marketing

]]> Phil Ranta On: A B2B Influencer Saving His Company, How LinkedIn Is Replacing Networking and the Impact of AI on Influencer Marketing The Social Standard 00:38:07 Phil Ranta On: B2B Influencers, LinkedIn Replacing Networking & AI's Impact on Influencer Marketing Phil Ranta On: B2B Influencers, LinkedIn Replacing Networking & AI's Impact on Influencer Marketing b2b marketing, b2b influencers, influencer marketing, social media marketing false full 14 1 4dbb7d4a-b90e-42bb-8b61-02618839f274 Setting The Standard in Viral Tik Tok Trends Want to know if a piece of content will go viral? We have the answers!

This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts.

Trendpop is an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybody go viral. Marketers use Trendpop to identify viral trends or emerging creators in real time, pinpoint key signals that contributed to their success, and predict what will fuel future growth. 

Tune into this epic episode to hear 2023 short-form trend predictions. 

Visit Trendpop’s Website and/or Social

Website

Tik Tok 

https://www.tiktok.com/@usetrendpop?lang=en

Trenpop Blog

https://www.trendpop.com/blogs

Linkedin

https://www.linkedin.com/in/yoav-zimmerman-05653252/

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

https://www.instagram.com/socialstandard_/?hl=en

https://www.facebook.com/thesocialstandard12/

https://www.linkedin.com/company/10697664/admin/

https://www.tiktok.com/@thesocialstandard?lang=en 

http://www.sostandard.com/blog/

]]> Thu, 3 Nov 2022 16:00:00 +0000 Thesocialstandardpodcast@gmail.com (jess phillips) https://the-social-standard-podcast-95027776.simplecast.com/episodes/13-setting-the-standard-in-viral-tik-tok-trends-x3FehGXr Want to know if a piece of content will go viral? We have the answers!

This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts.

Trendpop is an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybody go viral. Marketers use Trendpop to identify viral trends or emerging creators in real time, pinpoint key signals that contributed to their success, and predict what will fuel future growth. 

Tune into this epic episode to hear 2023 short-form trend predictions. 

Visit Trendpop’s Website and/or Social

Website

Tik Tok 

https://www.tiktok.com/@usetrendpop?lang=en

Trenpop Blog

https://www.trendpop.com/blogs

Linkedin

https://www.linkedin.com/in/yoav-zimmerman-05653252/

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

https://www.instagram.com/socialstandard_/?hl=en

https://www.facebook.com/thesocialstandard12/

https://www.linkedin.com/company/10697664/admin/

https://www.tiktok.com/@thesocialstandard?lang=en 

http://www.sostandard.com/blog/

]]> Setting The Standard in Viral Tik Tok Trends jess phillips 00:50:11 Want to know if a piece of content will go viral? We have the answers! This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts. Trendpop is an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybody go viral. Marketers use Trendpop to identify viral trends or emerging creators in real time, pinpoint key signals that contributed to their success, and predict what will fuel future growth. Tune into this epic episode to hear 2023 short-form trend predictions. Visit Trendpop’s Website and/or Social Website Tik Tok https://www.tiktok.com/@usetrendpop?lang=en Trenpop Blog https://www.trendpop.com/blogs Linkedin https://www.linkedin.com/in/yoav-zimmerman-05653252/ To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights https://www.instagram.com/socialstandard_/?hl=en https://www.facebook.com/thesocialstandard12/ https://www.linkedin.com/company/10697664/admin/ https://www.tiktok.com/@thesocialstandard?lang=en http://www.sostandard.com/blog/ Want to know if a piece of content will go viral? We have the answers! This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts. Trendpop is an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybody go viral. Marketers use Trendpop to identify viral trends or emerging creators in real time, pinpoint key signals that contributed to their success, and predict what will fuel future growth. Tune into this epic episode to hear 2023 short-form trend predictions. Visit Trendpop’s Website and/or Social Website Tik Tok https://www.tiktok.com/@usetrendpop?lang=en Trenpop Blog https://www.trendpop.com/blogs Linkedin https://www.linkedin.com/in/yoav-zimmerman-05653252/ To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights https://www.instagram.com/socialstandard_/?hl=en https://www.facebook.com/thesocialstandard12/ https://www.linkedin.com/company/10697664/admin/ https://www.tiktok.com/@thesocialstandard?lang=en http://www.sostandard.com/blog/ social standard, viral tik tok trends, unfiltered data, tik trends, influencer, social media data collection, tss, ig reels, api data, trendpop, viral video, social media analytics, yoav zimmerman, social media trends 2022, tik tok trends 2022, jess phillips, social behavior, viral podcast, online trends, predictions for 2023, instagram reels, short form, trends, shorts youtube, podcast, social trend, meta, tik tok, ig, social media marketing, shorts tiktok, social statistics false full 13 1 cad32eb6-fd5a-428a-9fb6-947caafe4da1 Setting The Standard in Popular Trend - RV Life Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! 

Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement!

Camping World provides amazing tools for influencers already immersed in the life with roll outs such as collaboration tools and affiliate programs, while total newbies can benefit from services like RV Rentals and/or Leases while getting started.

Tune in to learn more about Camping World’s unique approach to influencer collaboration and what they are doing to help new enthusiasts test the waters of RV life!

A few words about Melanie:

Melanie Richtman is the Senior Community Relations Manager at Camping World, where she handles influencer partnerships, affiliate marketing, and corporate social responsibility efforts alongside her amazing team. Prior to working at Camping World, she spent several years working for PR agencies in the lifestyle and travel space, mostly focusing on influencer marketing and social media. She currently resides in Savannah, GA.

Website

Follow on Melanie on Social

Twitter @mkrichtman

https://www.linkedin.com/in/mkrichtman

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

https://www.instagram.com/socialstandard_/?hl=en

https://www.facebook.com/thesocialstandard12/

https://www.linkedin.com/company/10697664/admin/

https://www.tiktok.com/@thesocialstandard?lang=en 

http://www.sostandard.com/blog/

]]> Mon, 16 May 2022 14:50:30 +0000 Thesocialstandardpodcast@gmail.com (Melanie Richtman, Jess Phillips) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-in-popular-trend-rv-life-O5gM8Efs Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! 

Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement!

Camping World provides amazing tools for influencers already immersed in the life with roll outs such as collaboration tools and affiliate programs, while total newbies can benefit from services like RV Rentals and/or Leases while getting started.

Tune in to learn more about Camping World’s unique approach to influencer collaboration and what they are doing to help new enthusiasts test the waters of RV life!

A few words about Melanie:

Melanie Richtman is the Senior Community Relations Manager at Camping World, where she handles influencer partnerships, affiliate marketing, and corporate social responsibility efforts alongside her amazing team. Prior to working at Camping World, she spent several years working for PR agencies in the lifestyle and travel space, mostly focusing on influencer marketing and social media. She currently resides in Savannah, GA.

Website

Follow on Melanie on Social

Twitter @mkrichtman

https://www.linkedin.com/in/mkrichtman

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

https://www.instagram.com/socialstandard_/?hl=en

https://www.facebook.com/thesocialstandard12/

https://www.linkedin.com/company/10697664/admin/

https://www.tiktok.com/@thesocialstandard?lang=en 

http://www.sostandard.com/blog/

]]> Setting The Standard in Popular Trend - RV Life Melanie Richtman, Jess Phillips 00:31:28 Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement! Camping World provides amazing tools for influencers already immersed in the life with roll outs such as collaboration tools and affiliate programs, while total newbies can benefit from services like RV Rentals and/or Leases while getting started. Tune in to learn more about Camping World’s unique approach to influencer collaboration and what they are doing to help new enthusiasts test the waters of RV life! A few words about Melanie: Melanie Richtman is the Senior Community Relations Manager at Camping World, where she handles influencer partnerships, affiliate marketing, and corporate social responsibility efforts alongside her amazing team. Prior to working at Camping World, she spent several years working for PR agencies in the lifestyle and travel space, mostly focusing on influencer marketing and social media. She currently resides in Savannah, GA. Website Follow on Melanie on Social Twitter @mkrichtman https://www.linkedin.com/in/mkrichtman To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights https://www.instagram.com/socialstandard_/?hl=en https://www.facebook.com/thesocialstandard12/ https://www.linkedin.com/company/10697664/admin/ https://www.tiktok.com/@thesocialstandard?lang=en http://www.sostandard.com/blog/ Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement! Camping World provides amazing tools for influencers already immersed in the life with roll outs such as collaboration tools and affiliate programs, while total newbies can benefit from services like RV Rentals and/or Leases while getting started. Tune in to learn more about Camping World’s unique approach to influencer collaboration and what they are doing to help new enthusiasts test the waters of RV life! A few words about Melanie: Melanie Richtman is the Senior Community Relations Manager at Camping World, where she handles influencer partnerships, affiliate marketing, and corporate social responsibility efforts alongside her amazing team. Prior to working at Camping World, she spent several years working for PR agencies in the lifestyle and travel space, mostly focusing on influencer marketing and social media. She currently resides in Savannah, GA. Website Follow on Melanie on Social Twitter @mkrichtman https://www.linkedin.com/in/mkrichtman To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights https://www.instagram.com/socialstandard_/?hl=en https://www.facebook.com/thesocialstandard12/ https://www.linkedin.com/company/10697664/admin/ https://www.tiktok.com/@thesocialstandard?lang=en http://www.sostandard.com/blog/ businessdevelopment, influencer, content marketing, branded content, the social standard, marketingagency, thesocialstandard, lifestyle, marketing, jess phillips, influenceragency, what is digital marketing, brandedcontent, social media marketin, rv life, podcast, camping world, melanie richtman, ads, setting the standard, marketingtips, content marketing strategy, meta, digital marketing, entrepreneur, affiliatemarketing, influencer partnerships, influencer-led, influencermarketing, tsspodcast false full 12 1 2c084616-4e60-4eda-90df-d488a4bd5cfc Setting The Standard in Influencer-Led Branded Content In this episode, host Jess Phillips,  speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co.

Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few.  

Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content!

About Dustin Hinz:

An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews.

Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era.

Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park.

Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators’ “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy.

https://www.dustinhinz.com/

Follow on Social

Instagram

Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Thu, 10 Mar 2022 01:22:20 +0000 Thesocialstandardpodcast@gmail.com (Jess Phillips, Dustin Hinz, The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-in-influencer-led-branded-content-8NlyFYFw In this episode, host Jess Phillips,  speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co.

Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few.  

Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content!

About Dustin Hinz:

An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews.

Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era.

Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park.

Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators’ “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy.

https://www.dustinhinz.com/

Follow on Social

Instagram

Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Setting The Standard in Influencer-Led Branded Content Jess Phillips, Dustin Hinz, The Social Standard 00:55:33 In this episode, host Jess Phillips, speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co. Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few. Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content! About Dustin Hinz: An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews. Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era. Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park. Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators’ “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy. In this episode, host Jess Phillips, speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co. Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few. Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content! About Dustin Hinz: An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews. Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era. Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park. Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators’ “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy. businessdevelopment, brandedcontent marketingagency, standard, influencer, content marketing, branded content, firestone walker brewing co., thesocialstandard, lifestyle, marketing, influenceragency, chief marketing officer, dustin hinz, what is digital marketing, podcast, social media marketing strategy, setting the standard, marketingtips, jessicaphillips, content marketing strategy, social media marketing, digital marketing, entrepreneur, influencer-led, influencermarketing, guitar center false full 11 1 ef162bdb-f634-4418-81a5-f0e0bfcb68f5 Setting The Standard in the Esports Industry Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! 

A few words about Chris:

Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal. 

Chris’ previous roles as a Director at Fnatic and Co-Founder of Level99, have given him a unique perspective of the esports ecosystem from a team, agency, and analyst angle. Chris holds an MBA from WHU and went through executive education at Kellogg (US), IIMB (India), as well as Tsinghua and Fudan University (China). Prior to his career in esports, Chris worked as a global IT-program manager at Vodafone, one of the world’s largest telecommunication operators. 

Chris discusses how the gaming industry was super-charged during the slow times of 2020!  Learn about all the ways gaming continues to change i.e digital hangouts like Fortnite.  

Chris describes what companies are doing to maintain the traction gained during 2020 in the coming years.  Host Jess Phillips makes sure to engage Chris about the business of Esports!   Chris explains traditional sports own the majority stake in that space and teaches us what companies need to do to be accepted by Gen Z.  

You’ll get a good idea of what works with this new audience and will be rejected immediately.  Hear about the social climate of gaming which has changed dramatically since the Atari era.  Gaming is far more accepted now but nobody wants the “Gamer” label lol! 

Tune in to hear about all that and more including how different gaming teams work and what the business structure options are in terms of the players, managers, and independents.  

Follow Chris Hana on Social

Instagram

Twitter

Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Wed, 1 Dec 2021 16:14:48 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-in-the-esports-industry-jphnYNwb Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! 

A few words about Chris:

Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal. 

Chris’ previous roles as a Director at Fnatic and Co-Founder of Level99, have given him a unique perspective of the esports ecosystem from a team, agency, and analyst angle. Chris holds an MBA from WHU and went through executive education at Kellogg (US), IIMB (India), as well as Tsinghua and Fudan University (China). Prior to his career in esports, Chris worked as a global IT-program manager at Vodafone, one of the world’s largest telecommunication operators. 

Chris discusses how the gaming industry was super-charged during the slow times of 2020!  Learn about all the ways gaming continues to change i.e digital hangouts like Fortnite.  

Chris describes what companies are doing to maintain the traction gained during 2020 in the coming years.  Host Jess Phillips makes sure to engage Chris about the business of Esports!   Chris explains traditional sports own the majority stake in that space and teaches us what companies need to do to be accepted by Gen Z.  

You’ll get a good idea of what works with this new audience and will be rejected immediately.  Hear about the social climate of gaming which has changed dramatically since the Atari era.  Gaming is far more accepted now but nobody wants the “Gamer” label lol! 

Tune in to hear about all that and more including how different gaming teams work and what the business structure options are in terms of the players, managers, and independents.  

Follow Chris Hana on Social

Instagram

Twitter

Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Setting The Standard in the Esports Industry The Social Standard 00:53:51 Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! A few words about Chris: Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal. Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! A few words about Chris: Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal. businessdevelopment, brandedcontent marketingagency, thesocialstandard, lifestyle, influenceragency, podcast, marketingtips, jessicaphillips, entrepreneur, influencermarketing false full 10 1 6def394f-72d2-4127-a536-d2fd243a976d Setting The Standard as TikTok's Top Fitness Creator This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby!  Demi fills us in on her background, motivations, and a shocking injury :(  Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her media and her methods of doing so.

Competitive nature keeps influencers always looking to go a little farther than the status quo.  That's a little easier said than done when the bar is set by legendary Olympic gold medalist Simone Biles. Simone set the bar astronomically high when throwing out the first pitch at World Series Game 2 with a twisted backflip.  

We learn that what dictates the overall impact is what you do and how you do it.  This is how Demi was able to find the shock value in a different flavor.  Demi threw out the first pitch at the Padres game (link below).  She immediately does a standard backflip but then bursts into a high jump kicking her feet sky high and landing in the splits to make it her own!  She throws out a solid first pitch from the splits position, followed by a ninja-style leap from her back up to her feet!  You’ll have to tune in for the full breakdown!

  • Jess and Demi discuss a great number of subjects in this episode but the key takeaways are:
  • The need for clear and frequent communication between brands and influencers  
  • Going beyond the status quo on every project and why
  • How to make yourself stand out by finding the shock value
  • The effects of limited communication
  • How brands and influencers can best work together

Don’t miss this episode!  Tune in to hear this amazing story!

About Demi:

Demi Bagby is an American athlete and fitness enthusiast from San Diego, California. A freak accident left her facing the prospect of spending the rest of her life in a wheelchair, but her huge strength of character gave her the courage to beat all odds.  As a result, she soared to fame across many social media platforms – inspiring millions all over the world with her transformation into a formidable CrossFit athlete, fitness enthusiast, and content creator.  

Now, Demi aims to have a positive influence in other people’s lives by spreading her message in life and in business

Demi’s Padre Game First pitch Video

https://www.youtube.com/watch?v=hc-gJ2YVbqs

Demi’s website

https://demibagbyfit.com/

Follow Demi on Social!

Tiktok

Youtube

Instagram

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Wed, 27 Oct 2021 16:00:00 +0000 Thesocialstandardpodcast@gmail.com (Demi Bagby, Jess Phillips) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-as-tiktoks-top-fitness-creator-OZfR_z4M This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby!  Demi fills us in on her background, motivations, and a shocking injury :(  Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her media and her methods of doing so.

Competitive nature keeps influencers always looking to go a little farther than the status quo.  That's a little easier said than done when the bar is set by legendary Olympic gold medalist Simone Biles. Simone set the bar astronomically high when throwing out the first pitch at World Series Game 2 with a twisted backflip.  

We learn that what dictates the overall impact is what you do and how you do it.  This is how Demi was able to find the shock value in a different flavor.  Demi threw out the first pitch at the Padres game (link below).  She immediately does a standard backflip but then bursts into a high jump kicking her feet sky high and landing in the splits to make it her own!  She throws out a solid first pitch from the splits position, followed by a ninja-style leap from her back up to her feet!  You’ll have to tune in for the full breakdown!

  • Jess and Demi discuss a great number of subjects in this episode but the key takeaways are:
  • The need for clear and frequent communication between brands and influencers  
  • Going beyond the status quo on every project and why
  • How to make yourself stand out by finding the shock value
  • The effects of limited communication
  • How brands and influencers can best work together

Don’t miss this episode!  Tune in to hear this amazing story!

About Demi:

Demi Bagby is an American athlete and fitness enthusiast from San Diego, California. A freak accident left her facing the prospect of spending the rest of her life in a wheelchair, but her huge strength of character gave her the courage to beat all odds.  As a result, she soared to fame across many social media platforms – inspiring millions all over the world with her transformation into a formidable CrossFit athlete, fitness enthusiast, and content creator.  

Now, Demi aims to have a positive influence in other people’s lives by spreading her message in life and in business

Demi’s Padre Game First pitch Video

https://www.youtube.com/watch?v=hc-gJ2YVbqs

Demi’s website

https://demibagbyfit.com/

Follow Demi on Social!

Tiktok

Youtube

Instagram

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

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]]> Setting The Standard as TikTok's Top Fitness Creator Demi Bagby, Jess Phillips 00:38:17 This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby! Demi fills us in on her background, motivations, and a shocking injury :( Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her media and her methods of doing so. Competitive nature keeps influencers always looking to go a little farther than the status quo. That's a little easier said than done when the bar is set by legendary Olympic gold medalist Simone Biles. Simone set the bar astronomically high when throwing out the first pitch at World Series Game 2 with a twisted backflip. We learn that what dictates the overall impact is what you do and how you do it. This is how Demi was able to find the shock value in a different flavor. Demi threw out the first pitch at the Padres game (link below). She immediately does a standard backflip but then bursts into a high jump kicking her feet sky high and landing in the splits to make it her own! She throws out a solid first pitch from the splits position, followed by a ninja-style leap from her back up to her feet! You’ll have to tune in for the full breakdown! Jess and Demi discuss a great number of subjects in this episode but the key takeaways are: The need for clear and frequent communication between brands and influencers Going beyond the status quo on every project and why How to make yourself stand out by finding the shock value The effects of limited communication How brands and influencers can best work together Don’t miss this episode! Tune in to hear this amazing story! About Demi: Demi Bagby is an American athlete and fitness enthusiast from San Diego, California. A freak accident left her facing the prospect of spending the rest of her life in a wheelchair, but her huge strength of character gave her the courage to beat all odds. As a result, she soared to fame across many social media platforms – inspiring millions all over the world with her transformation into a formidable CrossFit athlete, fitness enthusiast, and content creator. Now, Demi aims to have a positive influence in other people’s lives by spreading her message in life and in business This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby! Demi fills us in on her background, motivations, and a shocking injury :( Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her media and her methods of doing so. Competitive nature keeps influencers always looking to go a little farther than the status quo. That's a little easier said than done when the bar is set by legendary Olympic gold medalist Simone Biles. Simone set the bar astronomically high when throwing out the first pitch at World Series Game 2 with a twisted backflip. We learn that what dictates the overall impact is what you do and how you do it. This is how Demi was able to find the shock value in a different flavor. Demi threw out the first pitch at the Padres game (link below). She immediately does a standard backflip but then bursts into a high jump kicking her feet sky high and landing in the splits to make it her own! She throws out a solid first pitch from the splits position, followed by a ninja-style leap from her back up to her feet! You’ll have to tune in for the full breakdown! Jess and Demi discuss a great number of subjects in this episode but the key takeaways are: The need for clear and frequent communication between brands and influencers Going beyond the status quo on every project and why How to make yourself stand out by finding the shock value The effects of limited communication How brands and influencers can best work together Don’t miss this episode! Tune in to hear this amazing story! About Demi: Demi Bagby is an American athlete and fitness enthusiast from San Diego, California. A freak accident left her facing the prospect of spending the rest of her life in a wheelchair, but her huge strength of character gave her the courage to beat all odds. As a result, she soared to fame across many social media platforms – inspiring millions all over the world with her transformation into a formidable CrossFit athlete, fitness enthusiast, and content creator. Now, Demi aims to have a positive influence in other people’s lives by spreading her message in life and in business businessdevelopment, simone biles, brandedcontent marketingagency, influencer, fit girl, splits, thesocialstandard, lifestyle, demi bagby, fitness youtubers female, crossfit, jess phillips, influenceragency, fit, tiktok influencer, fitness creators, bagby, dodgers game pitcher, demi, top fitness youtubers, podcast, demi bagby first pitch, first throw, tiktoks top fitness creator, setting the standard, marketingtips, jessicaphillips, tiktok fitness girl, entrepreneur, influencermarketing false full 9 1 171159d8-1b69-4af6-acb2-b1ceb1461dcd Setting The Standard in Better for You Beverages Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation!

poppi was born from Allison’s relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 2015, she started having a variety of health problems and discovered that Apple Cider Vinegar (ACV) could reset and naturally detox her body, improving everything from her gut health and immunity to refining her complexion. She started drinking ACV every day, and within two weeks, all of her symptoms subsided. It was life changing, but there was an issue – drinking ACV alone had a less appealing taste. Allison went to her kitchen and began experimenting, working around the clock to create a better tasting ACV beverage made with real fruit juice. The goal was simple, keep it healthy and make it taste amazing. The result was poppi, which first launched in 2017 and was later re-branded in Spring 2020.

Allison is widely recognized as a pioneer in beverage product development, and she is the recipient of the prestigious “Best New Beverage” Award from the publishers of BevNet (2016)., She is also a respected entrepreneur and business leader.  After gaining early traction at local Farmer’s Market, Allison and her husband Stephen took their vision to the next level and pitched their beverage on ABC’s Shark Tank.  The pair secured a 6-figure investment from Rohan Oza and have since received additional investment and guidance from Rohan’s CAVU Venture Partners. 

Allison is a graduate of the University of North Texas and a proud mother of two. Prior to creating poppi, she worked in research as a landman within the Oil and Gas industry. Since creating this company from her own personal experience, Allison’s life and health have changed for the better. She cannot wait to share poppi with as many people as possible.

The real takeaway in this episode is the details about all the levels between poppi’s success!  Allison describes both the risks and rewards of launching this business amid the chaos of 2020 all the way to where they are now!  

Allison takes us way back to when this was a health hack made out of her own necessity.   We hear the amazing story of how it grew organically by simply sharing with neighbors and how that turned into tons of orders!  Hear the amazing story of how poppi and Wholefoods first met at a farmer’s market by chance and how that transformed into poppi living on their shelves today!  

Complete with a real-life Shark Tank story, this is an episode you won’t want to miss!

For more info on poppi:

Website

https://www.drinkpoppi.com/

Follow Poppi on Social

Instagram

Facebook 

TikTok

Blog

Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Tue, 28 Sep 2021 23:01:00 +0000 Thesocialstandardpodcast@gmail.com (Jess Phillips, The Social Standard Podcast, Allison Ellsworth, poppi) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-in-better-for-you-beverages-lebQX1mz Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation!

poppi was born from Allison’s relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 2015, she started having a variety of health problems and discovered that Apple Cider Vinegar (ACV) could reset and naturally detox her body, improving everything from her gut health and immunity to refining her complexion. She started drinking ACV every day, and within two weeks, all of her symptoms subsided. It was life changing, but there was an issue – drinking ACV alone had a less appealing taste. Allison went to her kitchen and began experimenting, working around the clock to create a better tasting ACV beverage made with real fruit juice. The goal was simple, keep it healthy and make it taste amazing. The result was poppi, which first launched in 2017 and was later re-branded in Spring 2020.

Allison is widely recognized as a pioneer in beverage product development, and she is the recipient of the prestigious “Best New Beverage” Award from the publishers of BevNet (2016)., She is also a respected entrepreneur and business leader.  After gaining early traction at local Farmer’s Market, Allison and her husband Stephen took their vision to the next level and pitched their beverage on ABC’s Shark Tank.  The pair secured a 6-figure investment from Rohan Oza and have since received additional investment and guidance from Rohan’s CAVU Venture Partners. 

Allison is a graduate of the University of North Texas and a proud mother of two. Prior to creating poppi, she worked in research as a landman within the Oil and Gas industry. Since creating this company from her own personal experience, Allison’s life and health have changed for the better. She cannot wait to share poppi with as many people as possible.

The real takeaway in this episode is the details about all the levels between poppi’s success!  Allison describes both the risks and rewards of launching this business amid the chaos of 2020 all the way to where they are now!  

Allison takes us way back to when this was a health hack made out of her own necessity.   We hear the amazing story of how it grew organically by simply sharing with neighbors and how that turned into tons of orders!  Hear the amazing story of how poppi and Wholefoods first met at a farmer’s market by chance and how that transformed into poppi living on their shelves today!  

Complete with a real-life Shark Tank story, this is an episode you won’t want to miss!

For more info on poppi:

Website

https://www.drinkpoppi.com/

Follow Poppi on Social

Instagram

Facebook 

TikTok

Blog

Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Setting The Standard in Better for You Beverages Jess Phillips, The Social Standard Podcast, Allison Ellsworth, poppi 00:51:13 Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation! Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation! businessdevelopment, brandedcontent marketingagency, poppi drink, beverages, prebiotics vs probiotics, influencer, healthy soft drinks, the social standard, allison ellsworth poppi, thesocialstandard, drinkpoppi, lifestyle, jess phillips, shark tank, influenceragency, bevnet, poppi, whole foods, healthy drinks, podcast, influencer marketing, better, prebiotic foods, bevnet best of awards, marketingtips, healthy snacks, entrepreneur, influencermarketing, prebiotic drinks, instagram drink poppi false full 8 1 a30ccb47-6425-40ee-a2aa-769282e7d1a5 Setting the Standard in Changing Media Landscapes Check out Rishad’s book Restoring the Soul of Business: Staying Human in the Age of Data

https://rishadtobaccowala.com/

Check out Rishad on social:

Instagram

facebook

Twitter

linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Wed, 1 Sep 2021 20:41:18 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard, Rishad Tobaccowala) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-in-changing-media-landscapes-4pw7u2UH Check out Rishad’s book Restoring the Soul of Business: Staying Human in the Age of Data

https://rishadtobaccowala.com/

Check out Rishad on social:

Instagram

facebook

Twitter

linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Setting the Standard in Changing Media Landscapes The Social Standard, Rishad Tobaccowala 01:22:27 Check out another amazing episode of The Social Standard Podcast! In this episode, our host Jess Phillips, CEO of The Social Standard, interviews Rishad Tobaccowala, Author of Restoring The Soul of Business: Staying Human In the Age of Data. This long-form episode provides tons of valuable information! Just to list a few of the subjects Rishad and Jess cover: The monopolization of media The explosion of influencers before and after TikTok How Influencers exceeded Super Bowl traffic numbers Now is the easiest time to become a creator 50 million creators in the US up from 17 million The power of Nano and Micro-Influencers The ability to curate and how algorithms make it easy How Advertising runs society Democratization of media Why it doesn’t make sense to work for the man How workers have more control than ever The importance of having good products Results of how companies treat their employees ESG - What it is and how it’s being used Decentralized Workforces The real reason corporate America’s wants workers back in the office This is still the tip of the iceberg! One of the biggest takeaways here is the future of Cancel Culture. This is a huge topic and it’s hard to know where it’s going. We love what Rishad has to say about it though! Rishad describes the power base behind this culture and what can be done to change it. It ultimately comes down to the advertisers! Sides will be chosen! Brands that just want to sell as many products as possible with the least amount of resistance will have to compete with brands that hold true to their strong identity and beliefs. In the future, brands and customers will be more like brand families, while media specifically created to be “non-offensive” to the easily offended, will struggle. If you ever wondered where it will all end up, Rishad definitely has a ray of sunshine for you! The future outcome is an influencer and media renaissance! Join us for this amazing episode and remember that... “You have the right to die”. -Rishad Tobaccowala What on earth does that mean? There is only one way to find out and that’s by tuning in! Check out another amazing episode of The Social Standard Podcast! In this episode, our host Jess Phillips, CEO of The Social Standard, interviews Rishad Tobaccowala, Author of Restoring The Soul of Business: Staying Human In the Age of Data. This long-form episode provides tons of valuable information! Just to list a few of the subjects Rishad and Jess cover: The monopolization of media The explosion of influencers before and after TikTok How Influencers exceeded Super Bowl traffic numbers Now is the easiest time to become a creator 50 million creators in the US up from 17 million The power of Nano and Micro-Influencers The ability to curate and how algorithms make it easy How Advertising runs society Democratization of media Why it doesn’t make sense to work for the man How workers have more control than ever The importance of having good products Results of how companies treat their employees ESG - What it is and how it’s being used Decentralized Workforces The real reason corporate America’s wants workers back in the office This is still the tip of the iceberg! One of the biggest takeaways here is the future of Cancel Culture. This is a huge topic and it’s hard to know where it’s going. We love what Rishad has to say about it though! Rishad describes the power base behind this culture and what can be done to change it. It ultimately comes down to the advertisers! Sides will be chosen! Brands that just want to sell as many products as possible with the least amount of resistance will have to compete with brands that hold true to their strong identity and beliefs. In the future, brands and customers will be more like brand families, while media specifically created to be “non-offensive” to the easily offended, will struggle. If you ever wondered where it will all end up, Rishad definitely has a ray of sunshine for you! The future outcome is an influencer and media renaissance! Join us for this amazing episode and remember that... “You have the right to die”. -Rishad Tobaccowala What on earth does that mean? There is only one way to find out and that’s by tuning in! advertising, businessdevelopment, brandedcontent marketingagency, influencer, social media marketing for beginners, esg scorecard, changing, thesocialstandard, lifestyle, advertising agency, rishad tobaccowala, marketing, how to work with influencers, cancel culture, influenceragency, influencer outreach, tiktok influencer, landscapes, podcast, tiktok, digital marketing 2021, marketingtips, jessicaphillips, how to be an influencer, social media, entrepreneur, media, influencermarketing, workforce false full 7 1 59e905df-be40-4bcf-af50-6c0965437b17 Setting The Standard in Being Cool | How Igloo brings Pop Culture to the Very Hot Cooler Space Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp.

Learn how a 47-year-old company with deep roots, utilizes social media to thrive!  Many new companies have entered the cooler space in recent years.  Hear how Igloo uses creativity, vision, and collaboration to stand in a league of its own!  This episode delivers far more than surface information about the company as Brian describes what it takes to stay competitive, survive, and thrive!

Hear about Igloo’s amazing and very cool “COOLaborations”. Igloo has partnered with artists, charitable organizations, and internationally loved and cult-favorite brands to bring you fun Playmates, soft coolers, and drinkware featuring custom artwork and graphics!  Some of Igloo’s most notable COOLaborations include:

  • Disney
  • Grateful Dead
  • Star Wars
  • The Beatles
  • Hello Kitty
  • Barefoot Wines

We also hear about how Igloo is revamping the cooler space with FUNdamentals™ Cooler Bags.  Igloo’s FUNdamentals collection has freshened up the typical cooler bag with creative designs featuring seven wearable styles!  From a hip pack and sling to a cinch bag, modern prints, vibrant color blocking, and a REPREVE® recycled exterior.

History of Igloo:

Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.

As we approach our next century, Igloo is 1200 employees strong. We are proud to call—a 1.8 million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at hundreds of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.

And through it all, we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder.

https://www.igloocoolers.com/

For more on Brian Garofalow, check out his Linkedin

Igloo Coolers on social:

Facebook

Instagram

TikTok

Twitter

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Wed, 11 Aug 2021 19:20:55 +0000 Thesocialstandardpodcast@gmail.com (Igloo Product Corp., The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-in-being-cool-how-igloo-brings-pop-culture-to-the-very-hot-cooler-space-WPlqUqEj Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp.

Learn how a 47-year-old company with deep roots, utilizes social media to thrive!  Many new companies have entered the cooler space in recent years.  Hear how Igloo uses creativity, vision, and collaboration to stand in a league of its own!  This episode delivers far more than surface information about the company as Brian describes what it takes to stay competitive, survive, and thrive!

Hear about Igloo’s amazing and very cool “COOLaborations”. Igloo has partnered with artists, charitable organizations, and internationally loved and cult-favorite brands to bring you fun Playmates, soft coolers, and drinkware featuring custom artwork and graphics!  Some of Igloo’s most notable COOLaborations include:

  • Disney
  • Grateful Dead
  • Star Wars
  • The Beatles
  • Hello Kitty
  • Barefoot Wines

We also hear about how Igloo is revamping the cooler space with FUNdamentals™ Cooler Bags.  Igloo’s FUNdamentals collection has freshened up the typical cooler bag with creative designs featuring seven wearable styles!  From a hip pack and sling to a cinch bag, modern prints, vibrant color blocking, and a REPREVE® recycled exterior.

History of Igloo:

Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.

As we approach our next century, Igloo is 1200 employees strong. We are proud to call—a 1.8 million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at hundreds of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.

And through it all, we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder.

https://www.igloocoolers.com/

For more on Brian Garofalow, check out his Linkedin

Igloo Coolers on social:

Facebook

Instagram

TikTok

Twitter

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Setting The Standard in Being Cool | How Igloo brings Pop Culture to the Very Hot Cooler Space Igloo Product Corp., The Social Standard 00:41:04 Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp. Learn how a 47-year-old company with deep roots, utilizes social media to thrive! Many new companies have entered the cooler space in recent years. Hear how Igloo uses creativity, vision, and collaboration to stand in a league of its own! This episode delivers far more than surface information about the company as Brian describes what it takes to stay competitive, survive, and thrive! Hear about Igloo’s amazing and very cool “COOLaborations”. Igloo has partnered with artists, charitable organizations, and internationally loved and cult-favorite brands to bring you fun Playmates, soft coolers, and drinkware featuring custom artwork and graphics! Some of Igloo’s most notable COOLaborations include: Disney Grateful Dead Star Wars The Beatles Hello Kitty Barefoot Wines We also hear about how Igloo is revamping the cooler space with FUNdamentals™ Cooler Bags. Igloo’s FUNdamentals collection has freshened up the typical cooler bag with creative designs featuring seven wearable styles! From a hip pack and sling to a cinch bag, modern prints, vibrant color blocking, and a REPREVE® recycled exterior. History of Igloo: Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best in class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple. As we approach our next century, Igloo is 1200 employees strong. We are proud to call—a 1.8 million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at hundreds of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world. And through it all, we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder. Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp. Learn how a 47-year-old company with deep roots, utilizes social media to thrive! Many new companies have entered the cooler space in recent years. Hear how Igloo uses creativity, vision, and collaboration to stand in a league of its own! This episode delivers far more than surface information about the company as Brian describes what it takes to stay competitive, survive, and thrive! Hear about Igloo’s amazing and very cool “COOLaborations”. Igloo has partnered with artists, charitable organizations, and internationally loved and cult-favorite brands to bring you fun Playmates, soft coolers, and drinkware featuring custom artwork and graphics! Some of Igloo’s most notable COOLaborations include: Disney Grateful Dead Star Wars The Beatles Hello Kitty Barefoot Wines We also hear about how Igloo is revamping the cooler space with FUNdamentals™ Cooler Bags. Igloo’s FUNdamentals collection has freshened up the typical cooler bag with creative designs featuring seven wearable styles! From a hip pack and sling to a cinch bag, modern prints, vibrant color blocking, and a REPREVE® recycled exterior. History of Igloo: Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best in class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple. As we approach our next century, Igloo is 1200 employees strong. We are proud to call—a 1.8 million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at hundreds of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world. And through it all, we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder. businessdevelopment, brandedcontent marketingagency, igloo, igloo coolers, thesocialstandard, lifestyle, pop culture, influenceragency, cool, podcast, coolers, brian garofalow, marketingtips, jessicaphillips, entrepreneur, influencermarketing false full 6 1 8daac9bd-1170-4878-95f9-b2fe247f8a75 Setting The Standard in A New Era of Wine with Alix Peabody CEO of Bev For more information about Bev,  Please Visit www.drinkbev.com

Visit Bev on Social!

Facebook 

Instagram

Tik Tok

Twitter

For more about Alix Peabody, please visit her on LinkedIn.  

Be sure to check out The Made By Chicks Podcast

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Mon, 26 Jul 2021 22:05:24 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-in-a-new-era-of-wine-MZd1PQ46 For more information about Bev,  Please Visit www.drinkbev.com

Visit Bev on Social!

Facebook 

Instagram

Tik Tok

Twitter

For more about Alix Peabody, please visit her on LinkedIn.  

Be sure to check out The Made By Chicks Podcast

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

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]]> Setting The Standard in A New Era of Wine with Alix Peabody CEO of Bev The Social Standard 00:38:17 Tune in to another amazing episode as our host Jess Phillips, CEO of The Social Standard, speaks with Alix Peabody, CEO/Founder of Bev! In her own words, Alix Peabody is: “The only person you know who spent their entire life savings on rosé!” In this episode, Alix shares her entire journey starting with throwing successful parties then cashing out her 401k to start Bev! A few words about Bev: It all started with some unexpected medical issues and a series of pool parties to pay for them - but you can read more about that elsewhere ;) This is a happy story and we’ve been waiting for you to write the ending. We’re not here just to give you an amazing drink (zero sugar and all!), but to change a culture & give you a few more things ‘Made by Chicks’. From our home in Venice to your fridge, we welcome you to come along. Smile a little brighter, dance a little bigger, and join us on our journey! Bev is Made by Chicks! Bev is made by chicks, but it’s for everyone. We believe that real change will come when women and men work together as equals and hold each other accountable in social spaces. Grab a Bev, grab a friend. Bev is also a community of entrepreneurs, creatives, & freelancers empowering women across industries in business and beyond. We’re building connections that educate, create, and inspire - join us and we’ll do it better, together. Alix describes how Bev started as well as the culture and overall idea that drives everything! Bev does more than just sell amazing products as this female-centric company goes above and beyond with support and empowerment for young entrepreneurs and big love for cute kitties! Learn about the brand’s foundation as an online D2C, creating the first supply chains, brilliant packaging, brand stories, and securing deals with large retailers such as Target! Gain insight on what is coming in the future and how it can be advantageous to stay small but at the same time, have plans to take on the bigs! Learn how Bev does all this without using the traditional “Sex Sells” advertising model! Tune in to another amazing episode as our host Jess Phillips, CEO of The Social Standard, speaks with Alix Peabody, CEO/Founder of Bev! In her own words, Alix Peabody is: “The only person you know who spent their entire life savings on rosé!” In this episode, Alix shares her entire journey starting with throwing successful parties then cashing out her 401k to start Bev! A few words about Bev: It all started with some unexpected medical issues and a series of pool parties to pay for them - but you can read more about that elsewhere ;) This is a happy story and we’ve been waiting for you to write the ending. We’re not here just to give you an amazing drink (zero sugar and all!), but to change a culture & give you a few more things ‘Made by Chicks’. From our home in Venice to your fridge, we welcome you to come along. Smile a little brighter, dance a little bigger, and join us on our journey! Bev is Made by Chicks! Bev is made by chicks, but it’s for everyone. We believe that real change will come when women and men work together as equals and hold each other accountable in social spaces. Grab a Bev, grab a friend. Bev is also a community of entrepreneurs, creatives, & freelancers empowering women across industries in business and beyond. We’re building connections that educate, create, and inspire - join us and we’ll do it better, together. Alix describes how Bev started as well as the culture and overall idea that drives everything! Bev does more than just sell amazing products as this female-centric company goes above and beyond with support and empowerment for young entrepreneurs and big love for cute kitties! Learn about the brand’s foundation as an online D2C, creating the first supply chains, brilliant packaging, brand stories, and securing deals with large retailers such as Target! Gain insight on what is coming in the future and how it can be advantageous to stay small but at the same time, have plans to take on the bigs! Learn how Bev does all this without using the traditional “Sex Sells” advertising model! winery, businessdevelopment, brandedcontent marketingagency, female, influencer marketing strategy, can wine, instagram influencer marketing, thesocialstandard, lifestyle, new era, d2c, made by women, influenceragency, wine, onlinewinery, alix peabody bev, podcast, bev, influencer marketing, female centric, setting the standard, alix peabody, marketingtips, jessicaphillips, entrepreneur, influencermarketing false full 5 1 90a5e9de-4e73-42f1-b041-c54cbe5330cc Setting The Standard in DTC Influencer & Partnerships Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®.  

Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what’s produced by the influencer, and what is done in-house.

In this episode, you’ll hear about the importance of forming long term meaningful partnerships and how they have been key to Ruggable’s success.  Prepare for a nuts and bolts “How To” discussion and learn about why there is far more to influencer marketing than simply paying influencers to promote products.  

You will hear about how and why Ruggable chooses to work with creators interested in these long term relationships vs. the quick buck!

Be sure to tune in and learn about the exciting world of Interior space, DTC Influencers, and Partnerships!

Watch The Video HERE

Check out their website for more information!

https://ruggable.com/

Ruggable on Social!

Instagram

Facebook

Youtube

Tiktok.com

twitter

For more about Dmitri Cherner, you can find him on Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

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]]> Wed, 30 Jun 2021 17:37:09 +0000 Thesocialstandardpodcast@gmail.com (Jess Phillips & Dmitri Cherner) https://the-social-standard-podcast-95027776.simplecast.com/episodes/setting-the-standard-in-dtc-influencer-partnerships-CacqQpoT Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®.  

Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what’s produced by the influencer, and what is done in-house.

In this episode, you’ll hear about the importance of forming long term meaningful partnerships and how they have been key to Ruggable’s success.  Prepare for a nuts and bolts “How To” discussion and learn about why there is far more to influencer marketing than simply paying influencers to promote products.  

You will hear about how and why Ruggable chooses to work with creators interested in these long term relationships vs. the quick buck!

Be sure to tune in and learn about the exciting world of Interior space, DTC Influencers, and Partnerships!

Watch The Video HERE

Check out their website for more information!

https://ruggable.com/

Ruggable on Social!

Instagram

Facebook

Youtube

Tiktok.com

twitter

For more about Dmitri Cherner, you can find him on Linkedin

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

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]]> Setting The Standard in DTC Influencer & Partnerships Jess Phillips & Dmitri Cherner 01:06:01 Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®. Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what’s produced by the influencer, and what is done in house. In this episode, you’ll hear about the importance of forming long term meaningful partnerships and how they have been key to Ruggable’s success. Prepare for a nuts and bolts “How To” discussion and learn about why there is far more to influencer marketing than simply paying influencers to promote products. You will hear about how and why Ruggable chooses to work with creators interested in these long term relationships vs. the quick buck! Be sure to tune in and learn about the exciting world of Interior space, DTC Influencers, and Partnerships! Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®. Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what’s produced by the influencer, and what is done in house. In this episode, you’ll hear about the importance of forming long term meaningful partnerships and how they have been key to Ruggable’s success. Prepare for a nuts and bolts “How To” discussion and learn about why there is far more to influencer marketing than simply paying influencers to promote products. You will hear about how and why Ruggable chooses to work with creators interested in these long term relationships vs. the quick buck! Be sure to tune in and learn about the exciting world of Interior space, DTC Influencers, and Partnerships! businessdevelopment, brandedcontent marketingagency, influencer, dtc, campaign, thesocialstandard, lifestyle, relationships, dmitri cherner, podcastst, influenceragency, iinfluencermarketing, business relationship management, podcast, partnerships, marketingtips, jessicaphillips, ruggable, social media marketing, entrepreneur, marketing strategies false full 4 1 a7cce156-2ae1-4044-8b66-71a7498da0cb Caroline Pay of Headspace | Setting The Standard In Mindfulness Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace!

Jess gets the back story of Caroline’s journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform but people wanted more! Caroline walks us through the transition from events to App and her inspirational story about the company's early days, founders, challenges, and what’s happening in 2021, 17 million downloads later!  

Learn how Headspace has morphed into a lifestyle brand and the importance of creating great  partnerships on the way, such as League of Legends and the NBA! Shows, apps, podcasts, Sleepcasts, and more! Experience the Headspace journey in this episode!

About Headspace

It’s hard to talk about Headspace without talking about Andy Puddicombe. So let’s start there. In his early twenties, Andy cut his Sports Science degree short to become a Buddhist monk. For over 10 years, his meditation training took him across the world to Nepal, India, Burma, Thailand, Australia and Russia. Eventually, he was ordained at a Tibetan monastery in the Indian Himalayas.

After completing his monastic commitment, Andy returned to the UK with the huge-yet-simple goal of teaching meditation and mindfulness to as many people as possible. To demystify the mystical, Andy set up a meditation consultancy and began working with politicians, athletes (that sports science background finally came in handy), and business leaders.

That’s when Andy met Rich Pierson, who needed help dealing with the stress of the advertising world. Before long, Andy and Rich were skill-swapping meditation for business advice. That’s when Headspace was born.

Bio:

Caroline Pay is Chief Creative Officer at Headspace, where she directs the company’s dynamic, award-winning creative team. She guides all creative activities and serves as a thought leader to ensure Headspace continues to grow its leadership

position worldwide, including digital, experiential and traditional advertising, as well as all marketing campaigns and initiatives. In 2018, Pay was awarded one of Adweek’s “Los Angeles Brand Stars.”

Prior to joining Headspace, Pay was the Co-Chief Creative Officer at Grey London. She served on the senior management team of the 400-person advertising agency and was the creative lead on accounts including the LRS portfolio, the United Nations and London’s Metropolitan Police. During her tenure, Pay was also named one of Ad Age’s “Women to Watch Europe 2018” and was nominated as one of the “World’s Most Creative Women” by The Drum.

Before joining Grey, she was Deputy Executive Creative Director at BBH London, developing and leading a 120-person creative department with clients including Tesco, BBC and domestic violence nonprofit Refuge. She also helped shape the agency’s new specialty practices, including BBH Live and Black Sheep Studios. In addition, Pay affected change in the advertising industry’s diversity agenda with her key involvement in “The Great British Diversity Experiment,” “The 3% Conference,” “SheSays,” and “Cream,” among other platforms. Pay spent a total of four years at BBH, first as Creative Director, and later as Managing Partner and Head of Creative Development. During her time at BBH, where she first met Headspace CEO Rich Pierson, she also ran accounts for iconic brands such as Levi’s, Baileys, and Google.

After launching her career at KesselsKramer Amsterdam, Pay transitioned to ad agency Mother London, where she served a total of 10 years leading award-winning work for brands ranging from Coca-Cola, Dr. Pepper, and Boots to GREAT Britain, Amnesty International, and the creation of FRANK—the British government’s drug helpline for young people, now in its 16th year. Pay also did a stint at Wieden+Kennedy to run the firm’s first global campaign for Honda.

 

 

For more info on Headspace® Please visit:

www.headspace.com

Social: @headspace

Twitter

Instagram

facebook

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

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Facebook 

Linkedin

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Blog

]]> Wed, 2 Jun 2021 18:02:03 +0000 Thesocialstandardpodcast@gmail.com (Caroline Pay, The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/ep3-caroline-pay-of-headspace-setting-the-standard-in-mindfulness-QXYNlOkx Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace!

Jess gets the back story of Caroline’s journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform but people wanted more! Caroline walks us through the transition from events to App and her inspirational story about the company's early days, founders, challenges, and what’s happening in 2021, 17 million downloads later!  

Learn how Headspace has morphed into a lifestyle brand and the importance of creating great  partnerships on the way, such as League of Legends and the NBA! Shows, apps, podcasts, Sleepcasts, and more! Experience the Headspace journey in this episode!

About Headspace

It’s hard to talk about Headspace without talking about Andy Puddicombe. So let’s start there. In his early twenties, Andy cut his Sports Science degree short to become a Buddhist monk. For over 10 years, his meditation training took him across the world to Nepal, India, Burma, Thailand, Australia and Russia. Eventually, he was ordained at a Tibetan monastery in the Indian Himalayas.

After completing his monastic commitment, Andy returned to the UK with the huge-yet-simple goal of teaching meditation and mindfulness to as many people as possible. To demystify the mystical, Andy set up a meditation consultancy and began working with politicians, athletes (that sports science background finally came in handy), and business leaders.

That’s when Andy met Rich Pierson, who needed help dealing with the stress of the advertising world. Before long, Andy and Rich were skill-swapping meditation for business advice. That’s when Headspace was born.

Bio:

Caroline Pay is Chief Creative Officer at Headspace, where she directs the company’s dynamic, award-winning creative team. She guides all creative activities and serves as a thought leader to ensure Headspace continues to grow its leadership

position worldwide, including digital, experiential and traditional advertising, as well as all marketing campaigns and initiatives. In 2018, Pay was awarded one of Adweek’s “Los Angeles Brand Stars.”

Prior to joining Headspace, Pay was the Co-Chief Creative Officer at Grey London. She served on the senior management team of the 400-person advertising agency and was the creative lead on accounts including the LRS portfolio, the United Nations and London’s Metropolitan Police. During her tenure, Pay was also named one of Ad Age’s “Women to Watch Europe 2018” and was nominated as one of the “World’s Most Creative Women” by The Drum.

Before joining Grey, she was Deputy Executive Creative Director at BBH London, developing and leading a 120-person creative department with clients including Tesco, BBC and domestic violence nonprofit Refuge. She also helped shape the agency’s new specialty practices, including BBH Live and Black Sheep Studios. In addition, Pay affected change in the advertising industry’s diversity agenda with her key involvement in “The Great British Diversity Experiment,” “The 3% Conference,” “SheSays,” and “Cream,” among other platforms. Pay spent a total of four years at BBH, first as Creative Director, and later as Managing Partner and Head of Creative Development. During her time at BBH, where she first met Headspace CEO Rich Pierson, she also ran accounts for iconic brands such as Levi’s, Baileys, and Google.

After launching her career at KesselsKramer Amsterdam, Pay transitioned to ad agency Mother London, where she served a total of 10 years leading award-winning work for brands ranging from Coca-Cola, Dr. Pepper, and Boots to GREAT Britain, Amnesty International, and the creation of FRANK—the British government’s drug helpline for young people, now in its 16th year. Pay also did a stint at Wieden+Kennedy to run the firm’s first global campaign for Honda.

 

 

For more info on Headspace® Please visit:

www.headspace.com

Social: @headspace

Twitter

Instagram

facebook

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

Instagram 

Facebook 

Linkedin

TikTok

Blog

]]> Caroline Pay of Headspace | Setting The Standard In Mindfulness Caroline Pay, The Social Standard 00:39:13 Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace! Jess gets the back story of Caroline’s journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform but people wanted more! Caroline walks us through the transition from events to App and her inspirational story about the company's early days, founders, challenges, and what’s happening in 2021, 17 million downloads later! Learn how Headspace has morphed into a lifestyle brand and the importance of creating great partnerships on the way, such as League of Legends and the NBA! Shows, apps, podcasts, Sleepcasts, and more! Experience the Headspace journey in this episode! About Headspace It’s hard to talk about Headspace without talking about Andy Puddicombe. So let’s start there. In his early twenties, Andy cut his Sports Science degree short to become a Buddhist monk. For over 10 years, his meditation training took him across the world to Nepal, India, Burma, Thailand, Australia and Russia. Eventually, he was ordained at a Tibetan monastery in the Indian Himalayas. After completing his monastic commitment, Andy returned to the UK with the huge-yet-simple goal of teaching meditation and mindfulness to as many people as possible. To demystify the mystical, Andy set up a meditation consultancy and began working with politicians, athletes (that sports science background finally came in handy), and business leaders. That’s when Andy met Rich Pierson, who needed help dealing with the stress of the advertising world. Before long, Andy and Rich were skill-swapping meditation for business advice. That’s when Headspace was born. Bio: Caroline Pay is Chief Creative Officer at Headspace, where she directs the company’s dynamic, award-winning creative team. She guides all creative activities and serves as a thought leader to ensure Headspace continues to grow its leadership position worldwide, including digital, experiential and traditional advertising, as well as all marketing campaigns and initiatives. In 2018, Pay was awarded one of Adweek’s “Los Angeles Brand Stars.” Prior to joining Headspace, Pay was the Co-Chief Creative Officer at Grey London. She served on the senior management team of the 400-person advertising agency and was the creative lead on accounts including the LRS portfolio, the United Nations and London’s Metropolitan Police. During her tenure, Pay was also named one of Ad Age’s “Women to Watch Europe 2018” and was nominated as one of the “World’s Most Creative Women” by The Drum. Before joining Grey, she was Deputy Executive Creative Director at BBH London, developing and leading a 120-person creative department with clients including Tesco, BBC and domestic violence nonprofit Refuge. She also helped shape the agency’s new specialty practices, including BBH Live and Black Sheep Studios. In addition, Pay affected change in the advertising industry’s diversity agenda with her key involvement in “The Great British Diversity Experiment,” “The 3% Conference,” “SheSays,” and “Cream,” among other platforms. Pay spent a total of four years at BBH, first as Creative Director, and later as Managing Partner and Head of Creative Development. During her time at BBH, where she first met Headspace CEO Rich Pierson, she also ran accounts for iconic brands such as Levi’s, Baileys, and Google. After launching her career at KesselsKramer Amsterdam, Pay transitioned to ad agency Mother London, where she served a total of 10 years leading award-winning work for brands ranging from Coca-Cola, Dr. Pepper, and Boots to GREAT Britain, Amnesty International, and the creation of FRANK—the British government’s drug helpline for young people, now in its 16th year. Pay also did a stint at Wieden+Kennedy to run the firm’s first global campaign for Honda. Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace! Jess gets the back story of Caroline’s journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform but people wanted more! Caroline walks us through the transition from events to App and her inspirational story about the company's early days, founders, challenges, and what’s happening in 2021, 17 million downloads later! Learn how Headspace has morphed into a lifestyle brand and the importance of creating great partnerships on the way, such as League of Legends and the NBA! Shows, apps, podcasts, Sleepcasts, and more! Experience the Headspace journey in this episode! About Headspace It’s hard to talk about Headspace without talking about Andy Puddicombe. So let’s start there. In his early twenties, Andy cut his Sports Science degree short to become a Buddhist monk. For over 10 years, his meditation training took him across the world to Nepal, India, Burma, Thailand, Australia and Russia. Eventually, he was ordained at a Tibetan monastery in the Indian Himalayas. After completing his monastic commitment, Andy returned to the UK with the huge-yet-simple goal of teaching meditation and mindfulness to as many people as possible. To demystify the mystical, Andy set up a meditation consultancy and began working with politicians, athletes (that sports science background finally came in handy), and business leaders. That’s when Andy met Rich Pierson, who needed help dealing with the stress of the advertising world. Before long, Andy and Rich were skill-swapping meditation for business advice. That’s when Headspace was born. Bio: Caroline Pay is Chief Creative Officer at Headspace, where she directs the company’s dynamic, award-winning creative team. She guides all creative activities and serves as a thought leader to ensure Headspace continues to grow its leadership position worldwide, including digital, experiential and traditional advertising, as well as all marketing campaigns and initiatives. In 2018, Pay was awarded one of Adweek’s “Los Angeles Brand Stars.” Prior to joining Headspace, Pay was the Co-Chief Creative Officer at Grey London. She served on the senior management team of the 400-person advertising agency and was the creative lead on accounts including the LRS portfolio, the United Nations and London’s Metropolitan Police. During her tenure, Pay was also named one of Ad Age’s “Women to Watch Europe 2018” and was nominated as one of the “World’s Most Creative Women” by The Drum. Before joining Grey, she was Deputy Executive Creative Director at BBH London, developing and leading a 120-person creative department with clients including Tesco, BBC and domestic violence nonprofit Refuge. She also helped shape the agency’s new specialty practices, including BBH Live and Black Sheep Studios. In addition, Pay affected change in the advertising industry’s diversity agenda with her key involvement in “The Great British Diversity Experiment,” “The 3% Conference,” “SheSays,” and “Cream,” among other platforms. Pay spent a total of four years at BBH, first as Creative Director, and later as Managing Partner and Head of Creative Development. During her time at BBH, where she first met Headspace CEO Rich Pierson, she also ran accounts for iconic brands such as Levi’s, Baileys, and Google. After launching her career at KesselsKramer Amsterdam, Pay transitioned to ad agency Mother London, where she served a total of 10 years leading award-winning work for brands ranging from Coca-Cola, Dr. Pepper, and Boots to GREAT Britain, Amnesty International, and the creation of FRANK—the British government’s drug helpline for young people, now in its 16th year. Pay also did a stint at Wieden+Kennedy to run the firm’s first global campaign for Honda. businessdevelopment, brandedcontent marketingagency, meditation, thesocialstandard, lifestyle, headspace, caroline pay, mind, influenceragency, mindfulness, sleep, podcast, marketingtips, jessicaphillips, entrepreneur, influencermarketing, mindfull, app false full 3 1 f6237e89-e3a5-4865-bc11-bc195213fddd Acre Mezcal: Setting the Standard In Sustainable Experiences Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial institutions on Wall Street. Jordan worked hands-on with M&A transactions ranging from over $100 Million (Del Real Foods) to $50 Billion (Kraft/Heinz) in the consumer goods industry. He departed finance to pursue more personally rewarding opportunities, which is how he came into contact with the Acre Resort and eventually launched Acre Mezcal. Jordan graduated with distinction from the Stephen M. Ross School of Business at the University of Michigan in 2014.

https://www.acremezcal.com/

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

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]]> Fri, 16 Apr 2021 13:46:53 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/acre-mezcal-setting-the-standard-in-sustainable-experiences-XW9xiNrU Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial institutions on Wall Street. Jordan worked hands-on with M&A transactions ranging from over $100 Million (Del Real Foods) to $50 Billion (Kraft/Heinz) in the consumer goods industry. He departed finance to pursue more personally rewarding opportunities, which is how he came into contact with the Acre Resort and eventually launched Acre Mezcal. Jordan graduated with distinction from the Stephen M. Ross School of Business at the University of Michigan in 2014.

https://www.acremezcal.com/

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

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]]> Acre Mezcal: Setting the Standard In Sustainable Experiences The Social Standard 00:35:22 Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial institutions on Wall Street. Jordan worked hands-on with M&A transactions ranging from over $100 Million (Del Real Foods) to $50 Billion (Kraft/Heinz) in the consumer goods industry. He departed finance to pursue more personally rewarding opportunities, which is how he came into contact with the Acre Resort and eventually launched Acre Mezcal. Jordan graduated with distinction from the Stephen M. Ross School of Business at the University of Michigan in 2014. https://www.acremezcal.com/ Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial institutions on Wall Street. Jordan worked hands-on with M&A transactions ranging from over $100 Million (Del Real Foods) to $50 Billion (Kraft/Heinz) in the consumer goods industry. He departed finance to pursue more personally rewarding opportunities, which is how he came into contact with the Acre Resort and eventually launched Acre Mezcal. Jordan graduated with distinction from the Stephen M. Ross School of Business at the University of Michigan in 2014. https://www.acremezcal.com/ businessdevelopment, brandedcontent marketingagency, acrebaja, dtc, luxurytravel, thesocialstandard, lifestyle, luxuurylifestyle, cabo, influenceragency, sanjosedelcabo, sustainablebusiness, podcast, besos de katrina, jordanhaddad, sustainability, artisinalmezcal, marketingtips, jessicaphillips, acredogs, acremezcal, entrepreneur, dtcbrands, influencermarketing, travel, acreresort false full 2 1 4d175eaf-9db7-4bba-9fd4-5da58abb4cfb Welcome to The Social Standard Podcast Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights.

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]]> Fri, 16 Apr 2021 13:46:36 +0000 Thesocialstandardpodcast@gmail.com (The Social Standard) https://the-social-standard-podcast-95027776.simplecast.com/episodes/welcome-to-the-social-standard-podcast-kHAIM3Jl Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights.

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]]> Welcome to The Social Standard Podcast The Social Standard 00:01:29 On this podcast we connect with the powerhouse influencers, C-Suite executives and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. On this podcast we connect with the powerhouse influencers, C-Suite executives and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. brandedcontent marketingagency, thesocialstandard, influenceragency, podcast, marketingtips, jessicaphillips, influencermarketing false full 1 1