<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link href="https://feeds.simplecast.com/6ferpV1l" rel="self" title="MP3 Audio" type="application/atom+xml"/>
    <atom:link href="https://simplecast.superfeedr.com" rel="hub" xmlns="http://www.w3.org/2005/Atom"/>
    <generator>https://simplecast.com</generator>
    <title>Achieving Frictionless Commerce</title>
    <description>Today’s consumers demand frictionless experiences in everything from smooth connections between digital and physical channels, to fulfillment, all the way to a speedy checkout and return process. With technology serving as the engine that powers these engagements, retail IT leaders play a critical role in delivering on those demands. Learn how you can reduce friction at your organization by listening to our 6-part podcast series, “Achieving Frictionless Commerce” with our host, a technology and business analyst, and serial founder, based in Silicon Valley, Jeremiah Owyang. Join Jeremiah as he sits down with IT experts from Vertex, a pioneer in tax technology and automation, to discuss what frictionless commerce means today, how you can discover and overcome roadblocks, and what you should do to prepare for future retail growth.</description>
    <copyright>2023</copyright>
    <language>en</language>
    <pubDate>Tue, 2 Aug 2022 04:00:00 +0000</pubDate>
    <lastBuildDate>Wed, 4 Dec 2024 15:00:54 +0000</lastBuildDate>
    <image>
      <link>https://achieving-frictionless-commerce.simplecast.com</link>
      <title>Achieving Frictionless Commerce</title>
      <url>https://image.simplecastcdn.com/images/a9c642c9-78ee-4dd3-98d0-b1ec7a0675ae/d2d478ec-630a-4b77-8e72-fbbea685a791/3000x3000/vertex-podcast-f.jpg?aid=rss_feed</url>
    </image>
    <link>https://achieving-frictionless-commerce.simplecast.com</link>
    <itunes:type>episodic</itunes:type>
    <itunes:summary>Today’s consumers demand frictionless experiences in everything from smooth connections between digital and physical channels, to fulfillment, all the way to a speedy checkout and return process. With technology serving as the engine that powers these engagements, retail IT leaders play a critical role in delivering on those demands. Learn how you can reduce friction at your organization by listening to our 6-part podcast series, “Achieving Frictionless Commerce” with our host, a technology and business analyst, and serial founder, based in Silicon Valley, Jeremiah Owyang. Join Jeremiah as he sits down with IT experts from Vertex, a pioneer in tax technology and automation, to discuss what frictionless commerce means today, how you can discover and overcome roadblocks, and what you should do to prepare for future retail growth.</itunes:summary>
    <itunes:author>Vertex</itunes:author>
    <itunes:explicit>false</itunes:explicit>
    <itunes:image href="https://image.simplecastcdn.com/images/a9c642c9-78ee-4dd3-98d0-b1ec7a0675ae/d2d478ec-630a-4b77-8e72-fbbea685a791/3000x3000/vertex-podcast-f.jpg?aid=rss_feed"/>
    <itunes:new-feed-url>https://feeds.simplecast.com/6ferpV1l</itunes:new-feed-url>
    <itunes:keywords>e-commerce, frictionless commerce, omnichannel marketing, online customer experience, online shopping, retail, sales tax, tax technology, use tax  entrepreneurs, vertex</itunes:keywords>
    <itunes:owner>
      <itunes:name>Vertex</itunes:name>
      <itunes:email>stories@amazemedialabs.com</itunes:email>
    </itunes:owner>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:category text="Technology"/>
    <item>
      <guid isPermaLink="false">810e68e7-8dde-4b48-98a5-bb6c4cd09695</guid>
      <title>Setup Your Organization Up For Long-term Growth</title>
      <description><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this final episode, host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined again by Robin Allen, Vertex’s Senior Director of Agile Program Management and Digital Transformation & Change Management, and Peter Olanday, Vertex’s Director of Consulting - Vertical Solutions. Together, the trio cover considerations for IT professionals moving forward, like today’s customer’s expectations, the next “big disruptor,” and the importance of serving as a business leader. Plus, hear how Vertex’s cloud solutions can play a part in your success. Listen to the final episode of Achieving Frictionless Commerce podcast series, brought to you by Vertex, now!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li></ul><p>Instagram </p><p><a href="http://lifeatvertex">@LifeAtVertex</a></p>
]]></description>
      <pubDate>Tue, 2 Aug 2022 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Jeremiah Owyang, Peter Olanday, Robin Allen)</author>
      <link>https://achieving-frictionless-commerce.simplecast.com/episodes/setup-your-organization-up-for-long-term-growth-r2Vv0BjZ</link>
      <content:encoded><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this final episode, host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined again by Robin Allen, Vertex’s Senior Director of Agile Program Management and Digital Transformation & Change Management, and Peter Olanday, Vertex’s Director of Consulting - Vertical Solutions. Together, the trio cover considerations for IT professionals moving forward, like today’s customer’s expectations, the next “big disruptor,” and the importance of serving as a business leader. Plus, hear how Vertex’s cloud solutions can play a part in your success. Listen to the final episode of Achieving Frictionless Commerce podcast series, brought to you by Vertex, now!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li></ul><p>Instagram </p><p><a href="http://lifeatvertex">@LifeAtVertex</a></p>
]]></content:encoded>
      <enclosure length="21585557" type="audio/mpeg" url="https://injector.simplecastaudio.com/3b609fe6-dd78-4d60-9500-816a27aec2fe/episodes/a42edeaa-96d9-49af-9ddb-779f1cdc642a/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=3b609fe6-dd78-4d60-9500-816a27aec2fe&amp;awEpisodeId=a42edeaa-96d9-49af-9ddb-779f1cdc642a&amp;feed=6ferpV1l"/>
      <itunes:title>Setup Your Organization Up For Long-term Growth</itunes:title>
      <itunes:author>Jeremiah Owyang, Peter Olanday, Robin Allen</itunes:author>
      <itunes:duration>00:22:25</itunes:duration>
      <itunes:summary>Vertex’s Robin Allen and Peter Olanday discuss how IT professionals can successfully set their organization up for long-term growth.</itunes:summary>
      <itunes:subtitle>Vertex’s Robin Allen and Peter Olanday discuss how IT professionals can successfully set their organization up for long-term growth.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">28a4f924-cefd-41b5-bd1b-328501709c3f</guid>
      <title>Success Story: eBay Tackles Friction</title>
      <description><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this episode host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined by eBay’s Global Head of Tax Technology, Jacqui Van der Leij. Jacqui shares how new regulations were causing friction for eBay and what her goals were for finding a tax solution that would continue to adapt over time. Hear how she worked with Vertex to find a solution on the newest episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li><li>Instagram <a href="http://lifeatvertex">@LifeAtVertex</a></li></ul>
]]></description>
      <pubDate>Tue, 26 Jul 2022 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Vertex)</author>
      <link>https://achieving-frictionless-commerce.simplecast.com/episodes/success-story-ebay-tackles-friction-1jjV_GqX</link>
      <content:encoded><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this episode host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined by eBay’s Global Head of Tax Technology, Jacqui Van der Leij. Jacqui shares how new regulations were causing friction for eBay and what her goals were for finding a tax solution that would continue to adapt over time. Hear how she worked with Vertex to find a solution on the newest episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li><li>Instagram <a href="http://lifeatvertex">@LifeAtVertex</a></li></ul>
]]></content:encoded>
      <enclosure length="21098462" type="audio/mpeg" url="https://injector.simplecastaudio.com/3b609fe6-dd78-4d60-9500-816a27aec2fe/episodes/b0308e69-af78-4b29-99d5-188fb79ddda7/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=3b609fe6-dd78-4d60-9500-816a27aec2fe&amp;awEpisodeId=b0308e69-af78-4b29-99d5-188fb79ddda7&amp;feed=6ferpV1l"/>
      <itunes:title>Success Story: eBay Tackles Friction</itunes:title>
      <itunes:author>Vertex</itunes:author>
      <itunes:duration>00:21:55</itunes:duration>
      <itunes:summary>Jacqui Van der Leij and Jeremiah Owyang discuss how eBay found a tax solution to reduce friction and adapt to changing regulations.
</itunes:summary>
      <itunes:subtitle>Jacqui Van der Leij and Jeremiah Owyang discuss how eBay found a tax solution to reduce friction and adapt to changing regulations.
</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">26170042-a5ab-479d-b705-d032d001b305</guid>
      <title>A Deeper Dive: Reduce Friction with Tax Tech</title>
      <description><![CDATA[<p>Welcome back to the Achieving Frictionless Commerce podcast series from Vertex, developed to help IT professionals tackle friction within their organization. On today’s episode, host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined again by Peter Olanday, Vertex’s Director of Consulting - Vertical Solutions, to take a deep dive into how tax affects the level of friction your organization faces. Peter shares frustrations that IT professionals experience when tax is not correct, and gives examples of friction that could exist on the IT side. He gives some worse-case scenarios he has seen and explains how IT experts can work with their tax counterparts to meet their software needs. Hit play and enjoy the new episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li><li>Instagram <a href="http://lifeatvertex">@LifeAtVertex</a></li></ul>
]]></description>
      <pubDate>Tue, 19 Jul 2022 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Jeremiah Owyang, Peter Olanday)</author>
      <link>https://achieving-frictionless-commerce.simplecast.com/episodes/a-deeper-dive-reduce-friction-with-tax-tech-7eCg4RcU</link>
      <content:encoded><![CDATA[<p>Welcome back to the Achieving Frictionless Commerce podcast series from Vertex, developed to help IT professionals tackle friction within their organization. On today’s episode, host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined again by Peter Olanday, Vertex’s Director of Consulting - Vertical Solutions, to take a deep dive into how tax affects the level of friction your organization faces. Peter shares frustrations that IT professionals experience when tax is not correct, and gives examples of friction that could exist on the IT side. He gives some worse-case scenarios he has seen and explains how IT experts can work with their tax counterparts to meet their software needs. Hit play and enjoy the new episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li><li>Instagram <a href="http://lifeatvertex">@LifeAtVertex</a></li></ul>
]]></content:encoded>
      <enclosure length="20660381" type="audio/mpeg" url="https://injector.simplecastaudio.com/3b609fe6-dd78-4d60-9500-816a27aec2fe/episodes/76012be5-7c91-445f-859c-afac60f09c3f/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=3b609fe6-dd78-4d60-9500-816a27aec2fe&amp;awEpisodeId=76012be5-7c91-445f-859c-afac60f09c3f&amp;feed=6ferpV1l"/>
      <itunes:title>A Deeper Dive: Reduce Friction with Tax Tech</itunes:title>
      <itunes:author>Jeremiah Owyang, Peter Olanday</itunes:author>
      <itunes:duration>00:21:30</itunes:duration>
      <itunes:summary>Peter Olanday returns to help IT experts understand how tax can play a role in reducing friction, and what can happen if your tax tech isn’t right.</itunes:summary>
      <itunes:subtitle>Peter Olanday returns to help IT experts understand how tax can play a role in reducing friction, and what can happen if your tax tech isn’t right.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">a5c7ff94-4da5-48ba-bd0c-4414ffcab0a7</guid>
      <title>Create a Plan for Frictionless Commerce</title>
      <description><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this episode host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined again by Robin Allen, Vertex’s Senior Director of Agile Program Management and Digital Transformation & Change Management. Robin continues the conversation by reviewing how IT professionals can create an appropriate action based on the information they’ve gathered in an audit. Press play and enjoy the new episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li></ul><p>Instagram </p><p><a href="http://lifeatvertex">@LifeAtVertex</a></p>
]]></description>
      <pubDate>Tue, 12 Jul 2022 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Jeremiah Owyang, Robin Allen)</author>
      <link>https://achieving-frictionless-commerce.simplecast.com/episodes/create-a-plan-for-frictionless-commerce-XYrlUL0f</link>
      <content:encoded><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this episode host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined again by Robin Allen, Vertex’s Senior Director of Agile Program Management and Digital Transformation & Change Management. Robin continues the conversation by reviewing how IT professionals can create an appropriate action based on the information they’ve gathered in an audit. Press play and enjoy the new episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li></ul><p>Instagram </p><p><a href="http://lifeatvertex">@LifeAtVertex</a></p>
]]></content:encoded>
      <enclosure length="16511006" type="audio/mpeg" url="https://injector.simplecastaudio.com/3b609fe6-dd78-4d60-9500-816a27aec2fe/episodes/ef5ab2b0-aff8-44f3-a358-2c1a6d1e0125/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=3b609fe6-dd78-4d60-9500-816a27aec2fe&amp;awEpisodeId=ef5ab2b0-aff8-44f3-a358-2c1a6d1e0125&amp;feed=6ferpV1l"/>
      <itunes:title>Create a Plan for Frictionless Commerce</itunes:title>
      <itunes:author>Jeremiah Owyang, Robin Allen</itunes:author>
      <itunes:duration>00:17:11</itunes:duration>
      <itunes:summary>Robin Allen returns to discuss how IT experts can use the information they gathered in their audit to create an appropriate action plan.</itunes:summary>
      <itunes:subtitle>Robin Allen returns to discuss how IT experts can use the information they gathered in their audit to create an appropriate action plan.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">6ed914cc-1d4c-4794-b40f-6097ddef7117</guid>
      <title>Determine How Much Friction You Face</title>
      <description><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this episode host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined by Robin Allen, Vertex’s Senior Director of Agile Program Management and Digital Transformation & Change Management. Robin explains how IT professionals can do a health check on their current IT ecosystem through an audit including what technology you should be analyzing, who should participate, and how to measure success — plus, the surprising ways that tax plays a role. We hope you enjoy this fascinating episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li></ul><p>Instagram </p><p><a href="http://lifeatvertex">@LifeAtVertex</a></p>
]]></description>
      <pubDate>Tue, 5 Jul 2022 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Jeremiah Owyang, Robin Allen)</author>
      <link>https://achieving-frictionless-commerce.simplecast.com/episodes/determine-how-much-friction-you-face-mSGkQL2N</link>
      <content:encoded><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this episode host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, is joined by Robin Allen, Vertex’s Senior Director of Agile Program Management and Digital Transformation & Change Management. Robin explains how IT professionals can do a health check on their current IT ecosystem through an audit including what technology you should be analyzing, who should participate, and how to measure success — plus, the surprising ways that tax plays a role. We hope you enjoy this fascinating episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li></ul><p>Instagram </p><p><a href="http://lifeatvertex">@LifeAtVertex</a></p>
]]></content:encoded>
      <enclosure length="16719100" type="audio/mpeg" url="https://injector.simplecastaudio.com/3b609fe6-dd78-4d60-9500-816a27aec2fe/episodes/b29f6c18-af78-4592-90b4-ae39eb60cc75/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=3b609fe6-dd78-4d60-9500-816a27aec2fe&amp;awEpisodeId=b29f6c18-af78-4592-90b4-ae39eb60cc75&amp;feed=6ferpV1l"/>
      <itunes:title>Determine How Much Friction You Face</itunes:title>
      <itunes:author>Jeremiah Owyang, Robin Allen</itunes:author>
      <itunes:duration>00:17:24</itunes:duration>
      <itunes:summary>Robin Allen and Jeremiah Owyang discuss how IT experts can do a health check of their IT ecosystem to determine their organization’s level of friction.</itunes:summary>
      <itunes:subtitle>Robin Allen and Jeremiah Owyang discuss how IT experts can do a health check of their IT ecosystem to determine their organization’s level of friction.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">4b9d744c-4678-452c-92d4-cccc847ac98f</guid>
      <title>What Frictionless Commerce (Really) Means Today</title>
      <description><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this episode host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, sits down with Peter Olanday, Director of Retail Consulting at Vertex, to break down exactly what frictionless commerce is in today’s retail landscape, how tax plays a part, and what it all means for IT professionals. Hit play and enjoy our very first episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li><li>Instagram <a href="http://lifeatvertex">@LifeAtVertex</a></li></ul>
]]></description>
      <pubDate>Tue, 28 Jun 2022 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Vertex)</author>
      <link>https://achieving-frictionless-commerce.simplecast.com/episodes/what-frictionless-commerce-really-means-today-ZILXsXp7</link>
      <content:encoded><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization. In this episode host Jeremiah Owyang, a technology analyst and entrepreneur based in Silicon Valley, sits down with Peter Olanday, Director of Retail Consulting at Vertex, to break down exactly what frictionless commerce is in today’s retail landscape, how tax plays a part, and what it all means for IT professionals. Hit play and enjoy our very first episode of Achieving Frictionless Commerce, brought to you by Vertex!</p><p><i>Presented by Vertex, a pioneer in tax automation</i><br /><i>Learn more by visiting </i><a href="http://www.vertexinc.com"><i>www.VertexInc.com</i></a></p><p><i>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</i></p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://www.linkedin.com/company/vertex-inc./">@vertex-inc</a></li><li>Twitter <a href="https://twitter.com/vertexinc">@VertexInc</a></li><li>Facebook <a href="https://www.facebook.com/vertexinc1/">@Vertex Inc</a></li><li>Instagram <a href="http://lifeatvertex">@LifeAtVertex</a></li></ul>
]]></content:encoded>
      <enclosure length="20147283" type="audio/mpeg" url="https://injector.simplecastaudio.com/3b609fe6-dd78-4d60-9500-816a27aec2fe/episodes/7935997e-316d-4a12-8232-1c604d4c7dc9/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=3b609fe6-dd78-4d60-9500-816a27aec2fe&amp;awEpisodeId=7935997e-316d-4a12-8232-1c604d4c7dc9&amp;feed=6ferpV1l"/>
      <itunes:title>What Frictionless Commerce (Really) Means Today</itunes:title>
      <itunes:author>Vertex</itunes:author>
      <itunes:duration>00:20:58</itunes:duration>
      <itunes:summary>Vertex’s Director of Retail Consulting Peter Olanday breaks down what frictionless commerce means today and how tax plays a part.</itunes:summary>
      <itunes:subtitle>Vertex’s Director of Retail Consulting Peter Olanday breaks down what frictionless commerce means today and how tax plays a part.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">69afc96c-bd27-40a2-8e88-f3df5cd6ce0e</guid>
      <title>Welcome to Achieving Frictionless Commerce</title>
      <description><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization.</p><p> </p><p><strong>Presented by Vertex, a pioneer in tax automation</strong><br />Learn more by visiting <a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.vertexinc.com%2F&data=05%7C01%7CAllison.Girone%40vertexinc.com%7Cdc466c13f42f40dbef0508da4fc150bb%7Cdd64b6ec0a2a4f608ca1eeaab33884d7%7C0%7C0%7C637909988957444732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=esgPN79keNzK2yoEh8oO65jorhxXrLlk%2Fo4CS%2FzOHNE%3D&reserved=0" target="_blank">www.VertexInc.com</a></p><p>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvertex-inc.%2F&data=05%7C01%7CAllison.Girone%40vertexinc.com%7Cdc466c13f42f40dbef0508da4fc150bb%7Cdd64b6ec0a2a4f608ca1eeaab33884d7%7C0%7C0%7C637909988957444732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=tuQ%2B%2Fxv%2F5LpaLwqqf8ewxPpu3bCqfBbWMCGv1kUP%2Fo4%3D&reserved=0" target="_blank">@vertex-inc</a></li><li>Twitter <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2Fvertexinc&data=05%7C01%7CAllison.Girone%40vertexinc.com%7Cdc466c13f42f40dbef0508da4fc150bb%7Cdd64b6ec0a2a4f608ca1eeaab33884d7%7C0%7C0%7C637909988957444732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=M9hwQ9Lc%2Fh7kTSjL%2Bw%2FXTrrDtq4a68DO6JMAD30j86E%3D&reserved=0" target="_blank">@VertexInc</a></li><li>Facebook <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fvertexinc1%2F&data=05%7C01%7CAllison.Girone%40vertexinc.com%7Cdc466c13f42f40dbef0508da4fc150bb%7Cdd64b6ec0a2a4f608ca1eeaab33884d7%7C0%7C0%7C637909988957444732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=wZLrwYHEPpJX0xFCNm1SnNx8XZ1FRjqC6k%2F1TmWk0xM%3D&reserved=0" target="_blank">@Vertex Inc</a></li><li>Instagram <a href="https://www.instagram.com/lifeatvertex/?hl=en" target="_blank">@LifeAtVertex</a></li></ul>
]]></description>
      <pubDate>Tue, 31 May 2022 14:00:54 +0000</pubDate>
      <author>stories@amazemedialabs.com (Jeremiah Owyang)</author>
      <link>https://achieving-frictionless-commerce.simplecast.com/episodes/welcome-to-achieving-frictionless-commerce-FUr24hmk</link>
      <content:encoded><![CDATA[<p>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization.</p><p> </p><p><strong>Presented by Vertex, a pioneer in tax automation</strong><br />Learn more by visiting <a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.vertexinc.com%2F&data=05%7C01%7CAllison.Girone%40vertexinc.com%7Cdc466c13f42f40dbef0508da4fc150bb%7Cdd64b6ec0a2a4f608ca1eeaab33884d7%7C0%7C0%7C637909988957444732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=esgPN79keNzK2yoEh8oO65jorhxXrLlk%2Fo4CS%2FzOHNE%3D&reserved=0" target="_blank">www.VertexInc.com</a></p><p>Vertex proudly serves over 4,000 customers worldwide with distinction and provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Their software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, their software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Their software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide.</p><p>Follow Vertex</p><ul><li>LinkedIn <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvertex-inc.%2F&data=05%7C01%7CAllison.Girone%40vertexinc.com%7Cdc466c13f42f40dbef0508da4fc150bb%7Cdd64b6ec0a2a4f608ca1eeaab33884d7%7C0%7C0%7C637909988957444732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=tuQ%2B%2Fxv%2F5LpaLwqqf8ewxPpu3bCqfBbWMCGv1kUP%2Fo4%3D&reserved=0" target="_blank">@vertex-inc</a></li><li>Twitter <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2Fvertexinc&data=05%7C01%7CAllison.Girone%40vertexinc.com%7Cdc466c13f42f40dbef0508da4fc150bb%7Cdd64b6ec0a2a4f608ca1eeaab33884d7%7C0%7C0%7C637909988957444732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=M9hwQ9Lc%2Fh7kTSjL%2Bw%2FXTrrDtq4a68DO6JMAD30j86E%3D&reserved=0" target="_blank">@VertexInc</a></li><li>Facebook <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fvertexinc1%2F&data=05%7C01%7CAllison.Girone%40vertexinc.com%7Cdc466c13f42f40dbef0508da4fc150bb%7Cdd64b6ec0a2a4f608ca1eeaab33884d7%7C0%7C0%7C637909988957444732%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=wZLrwYHEPpJX0xFCNm1SnNx8XZ1FRjqC6k%2F1TmWk0xM%3D&reserved=0" target="_blank">@Vertex Inc</a></li><li>Instagram <a href="https://www.instagram.com/lifeatvertex/?hl=en" target="_blank">@LifeAtVertex</a></li></ul>
]]></content:encoded>
      <enclosure length="1262810" type="audio/mpeg" url="https://injector.simplecastaudio.com/3b609fe6-dd78-4d60-9500-816a27aec2fe/episodes/08d29c13-47e6-44ee-ad9b-09f9ead3190a/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=3b609fe6-dd78-4d60-9500-816a27aec2fe&amp;awEpisodeId=08d29c13-47e6-44ee-ad9b-09f9ead3190a&amp;feed=6ferpV1l"/>
      <itunes:title>Welcome to Achieving Frictionless Commerce</itunes:title>
      <itunes:author>Jeremiah Owyang</itunes:author>
      <itunes:duration>00:01:18</itunes:duration>
      <itunes:summary>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization.</itunes:summary>
      <itunes:subtitle>Welcome to Achieving Frictionless Commerce, a new podcast series from Vertex developed to help IT professionals tackle friction within their organization.</itunes:subtitle>
      <itunes:keywords>online customer experience, retail, e-commerce, frictionless commerce, omnichannel marketing, use tax  entrepreneurs, tax technology, online shopping, vertex, sales tax</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>trailer</itunes:episodeType>
    </item>
  </channel>
</rss>