https://simplecast.com The Optical Entrepreneur World class interviews with best-selling authors and experts on the subject of entrepreneurship, leadership, business success and personal development. Brought to you by Optical Success Academy and Seiko. Hosted by optometrist and founder of Optical Success Academy, Conor Heaney. 2021 The Optical Entrepreneur en Mon, 16 Mar 2026 09:45:37 +0000 Mon, 16 Mar 2026 09:45:48 +0000 https://the-optical-entrepreneur.simplecast.com The Optical Entrepreneur https://image.simplecastcdn.com/images/307df569-bb5d-46df-af2a-847d3e007539/0b80f706-dbee-4afa-8108-86799fd8e400/3000x3000/no-text-optical-entrepreneur-podcast-logo.jpg?aid=rss_feed https://the-optical-entrepreneur.simplecast.com episodic World class interviews with best-selling authors and experts on the subject of entrepreneurship, leadership, business success and personal development. Brought to you by Optical Success Academy and Seiko. Hosted by optometrist and founder of Optical Success Academy, Conor Heaney. Conor Heaney false https://feeds.simplecast.com/6LUr463k practice building, conor heaney, jones and co. styling opticians, optical, optical entrepreneur, optical success academy, opticians, optometrist, practice growth Optical Success Academy conor@jonesand.co 4f72a148-9c1b-4f50-a1de-3c8f43eed75b Service Excellence What You’ll Learn in this Episode:

  • The four supreme objectives of your business – that drive your financial success
  • How to consistently deliver referral-worthy service in your practice
  • How to make service excellence a non-negotiable for your team
  • How to go from vague generalities to specific actions when training your team to wow clients
]]> Mon, 16 Mar 2026 09:45:37 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/service-excellence-MrK0o0RU What You’ll Learn in this Episode:

  • The four supreme objectives of your business – that drive your financial success
  • How to consistently deliver referral-worthy service in your practice
  • How to make service excellence a non-negotiable for your team
  • How to go from vague generalities to specific actions when training your team to wow clients
]]> Service Excellence Conor Heaney 01:05:47 In this episode, Conor shares one of the most important foundations of building a successful independent optical practice: service excellence. Inspired by lessons from companies like Ritz-Carlton, Apple, and Disney, Conor explains how exceptional service becomes the real competitive advantage for independent practices, especially in a market where chains can compete on price but struggle to match personalised care. You’ll learn why obsessing over your customers (rather than competitors) is the key to building a thriving practice, and how small, consistent service behaviours can transform the way clients feel about your business. Most importantly, Conor breaks down exactly how service excellence connects directly to financial success, referrals, and higher average dispense values. If you want clients who happily spend more, return more often, and recommend your practice to others, this episode will show you how it starts with the experience you create. In this episode, Conor shares one of the most important foundations of building a successful independent optical practice: service excellence. Inspired by lessons from companies like Ritz-Carlton, Apple, and Disney, Conor explains how exceptional service becomes the real competitive advantage for independent practices, especially in a market where chains can compete on price but struggle to match personalised care. You’ll learn why obsessing over your customers (rather than competitors) is the key to building a thriving practice, and how small, consistent service behaviours can transform the way clients feel about your business. Most importantly, Conor breaks down exactly how service excellence connects directly to financial success, referrals, and higher average dispense values. If you want clients who happily spend more, return more often, and recommend your practice to others, this episode will show you how it starts with the experience you create. optometry business success, independent optician marketing, client experience training for staff, referral worthy service, patient retention strategies, service differentiation in optometry, service excellence, optical practice leadership, customer service in optometry, optical practice growth, eyewear practice profitability, improving patient referrals, optical practice management, patient experience, customer experience strategy false full 59 aa16be51-e197-40ae-8e10-29e790ba93c2 Lessons from Lisbon Recorded live in Lisbon at a Seiko resilience workshop, this episode is aimed at you if you own or run an independent practice and feel like you are carrying a lot on your shoulders.

You will hear how to:

• Use higher average dispense to create more breathing space
• Present prices so patients feel comfortable saying yes
• Turn everyday interactions into genuine eyewear conversations
• Shape an experience patients remember and talk about
• Reduce the risk of your business depending on one person

If your diary is full but it still feels like hard work to make the numbers add up, this is worth a listen.

 

To get a copy of the slides from the Lisbon workshop, email Lacey at info@opticalsuccessacademy.com.

 

]]> Thu, 11 Dec 2025 09:29:10 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/lessons-from-lisbon-rVp_91yP Recorded live in Lisbon at a Seiko resilience workshop, this episode is aimed at you if you own or run an independent practice and feel like you are carrying a lot on your shoulders.

You will hear how to:

• Use higher average dispense to create more breathing space
• Present prices so patients feel comfortable saying yes
• Turn everyday interactions into genuine eyewear conversations
• Shape an experience patients remember and talk about
• Reduce the risk of your business depending on one person

If your diary is full but it still feels like hard work to make the numbers add up, this is worth a listen.

 

To get a copy of the slides from the Lisbon workshop, email Lacey at info@opticalsuccessacademy.com.

 

]]> Lessons from Lisbon Conor Heaney 00:51:30 This episode is a live talk from Lisbon, recorded at a resilience workshop for independent practice owners like you. It looks at how to build a practice that feels steadier and less fragile, even when the pressure is on. Conor shares five and a half practical strategies that help you raise average dispense, present prices with more confidence, have better eyewear conversations, create a more memorable in practice experience, and build a stronger base of loyal clients. He also talks about the hidden risk of relying too heavily on one key team member and what to do about it. If you feel busy but still under financial or emotional pressure, this episode will help you think more clearly about where your time and energy should go. To get a copy of the slides from the Lisbon workshop, email Lacey at info@opticalsuccessacademy.com. This episode is a live talk from Lisbon, recorded at a resilience workshop for independent practice owners like you. It looks at how to build a practice that feels steadier and less fragile, even when the pressure is on. Conor shares five and a half practical strategies that help you raise average dispense, present prices with more confidence, have better eyewear conversations, create a more memorable in practice experience, and build a stronger base of loyal clients. He also talks about the hidden risk of relying too heavily on one key team member and what to do about it. If you feel busy but still under financial or emotional pressure, this episode will help you think more clearly about where your time and energy should go. To get a copy of the slides from the Lisbon workshop, email Lacey at info@opticalsuccessacademy.com. eyewear discovery, seiko, lisbon workshop, raving fans, resilience, team development, independent opticians, practice management, customer experience, optical business, patient conversations, staff training, premium frames, eyewear sales, relationship marketing, practice stability, business growth, sales training, price presentation, optical practice, profitability, business strategy, optical entrepreneur, average dispense, independent eyewear false full 58 9bea784b-9c6e-4964-b96d-9cdf4f88d2e7 Turn Your Practice Into A Place Where People Love Spending Money - Conor Talks With Dean Waugh from Retail Experience Design In this episode of the Optical Entrepreneur Podcast, Conor sits down with Dean Waugh, founder of Retail Experience Design. They discuss how independent opticians can stop thinking like clinicians and start thinking like retailers. The conversation explores why design has such a big impact on revenue, the importance of effective dispensing spaces, and how to create a memorable customer experience from start to finish. Dean shares why practice owners should adopt the mindset that every day is grand opening day, highlights common design mistakes, and explains the value of brand consistency across your website, logo, and practice design. Whether you’re planning a refurbishment or just want to see your practice through fresh eyes, this episode will help you think differently about how design shapes the success of your business.

]]> Wed, 8 Oct 2025 11:24:49 +0000 conor@jonesand.co (Dean Waugh, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/turn-your-practice-into-a-place-where-people-love-spending-money-elaSvMQw In this episode of the Optical Entrepreneur Podcast, Conor sits down with Dean Waugh, founder of Retail Experience Design. They discuss how independent opticians can stop thinking like clinicians and start thinking like retailers. The conversation explores why design has such a big impact on revenue, the importance of effective dispensing spaces, and how to create a memorable customer experience from start to finish. Dean shares why practice owners should adopt the mindset that every day is grand opening day, highlights common design mistakes, and explains the value of brand consistency across your website, logo, and practice design. Whether you’re planning a refurbishment or just want to see your practice through fresh eyes, this episode will help you think differently about how design shapes the success of your business.

]]> Turn Your Practice Into A Place Where People Love Spending Money - Conor Talks With Dean Waugh from Retail Experience Design Dean Waugh, Conor Heaney 00:53:28 • How to stop thinking like an optometrist and start thinking like a retailer • Why effective dispensing spaces have the most impact on your revenue • How to design the best customer experience • The critical mindset of ‘every day is grand opening day’ • And much more... • How to stop thinking like an optometrist and start thinking like a retailer • Why effective dispensing spaces have the most impact on your revenue • How to design the best customer experience • The critical mindset of ‘every day is grand opening day’ • And much more... interior design, independent opticians, visual merchandising, patient journey, customer experience, practice branding, retail experience design, practice refurbishment, optical entrepreneur, optometry practice design, revenue growth, brand consistency, dispensing spaces false full 57 153f1bed-5d4a-4e1a-94f5-5aaebabea8c0 The 1 Shift That Took Me From Overworked to 9 Weeks Off a Year Why every practice owner needs a life plan before a business plan – and how skipping this step leads to burnout, confusion, and dissatisfaction.

Conor announces his new book for independent opticians—sharing the philosophy that’s shaped his 20+ years in practice and 10 years in Optical Success Academy.

The “Eyewear Opportunity” explained – how mastering this one area can unlock freedom, profitability, and team-driven growth.

Business philosophy > random tactics – why principles and clarity matter more than hustle when building a practice that works long term.·     

How Conor takes 9 weeks off a year and still grows his £1.4M practice—through intentional design and a clear purpose.

]]> Thu, 22 May 2025 14:48:11 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/the-1-shift-that-took-me-from-overworked-to-9-weeks-off-a-year-3IIuuUJu Why every practice owner needs a life plan before a business plan – and how skipping this step leads to burnout, confusion, and dissatisfaction.

Conor announces his new book for independent opticians—sharing the philosophy that’s shaped his 20+ years in practice and 10 years in Optical Success Academy.

The “Eyewear Opportunity” explained – how mastering this one area can unlock freedom, profitability, and team-driven growth.

Business philosophy > random tactics – why principles and clarity matter more than hustle when building a practice that works long term.·     

How Conor takes 9 weeks off a year and still grows his £1.4M practice—through intentional design and a clear purpose.

]]> The 1 Shift That Took Me From Overworked to 9 Weeks Off a Year Optical Success Academy 00:20:58 Are you letting your business dictate your life? In this podcast, you’ll find out why independent optical practice owners should create a life plan before a business plan. Conor breaks down how designing your practice around your ideal life vision leads to greater clarity, freedom, and success in both life and business. You’ll also learn how a clear life-first strategy can help you build a self-sufficient practice that runs smoothly even when you’re not there. Conor shares the powerful “eyewear opportunity” – a high-impact approach to boost your revenue while giving you more personal freedom. He also reveals a big announcement: the upcoming release of his new book (his first since 2011) made specifically for independent practice owners. Watch now and start building a business that truly serves the life you want! Are you letting your business dictate your life? In this podcast, you’ll find out why independent optical practice owners should create a life plan before a business plan. Conor breaks down how designing your practice around your ideal life vision leads to greater clarity, freedom, and success in both life and business. You’ll also learn how a clear life-first strategy can help you build a self-sufficient practice that runs smoothly even when you’re not there. Conor shares the powerful “eyewear opportunity” – a high-impact approach to boost your revenue while giving you more personal freedom. He also reveals a big announcement: the upcoming release of his new book (his first since 2011) made specifically for independent practice owners. Watch now and start building a business that truly serves the life you want! false full 56 e20a6084-8c9f-489f-91ce-68fbef33091d Want More Freedom From Your Practice? These 3 Strategies Worked For Me. You’ll learn: How to get your team fully bought into the vision Why not doing weekly meetings is costing you The one shift that makes your team grow (and your business with it) If you want to travel more, step back a little, or just stop being the bottleneck in your own business—these strategies work.

]]> Thu, 1 May 2025 16:11:47 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/want-more-freedom-from-your-practice-these-3-strategies-worked-for-me-e-8jq8-k-tnunYrOJ You’ll learn: How to get your team fully bought into the vision Why not doing weekly meetings is costing you The one shift that makes your team grow (and your business with it) If you want to travel more, step back a little, or just stop being the bottleneck in your own business—these strategies work.

]]> Want More Freedom From Your Practice? These 3 Strategies Worked For Me. Conor Heaney 00:13:14 In this short walking episode, recorded in the streets of New Orleans, Conor shares the 3 strategies that gave him more freedom from the day-to-day while building a stronger, more motivated team. This isn’t about hiring better people. It’s about creating the right systems—so your team knows what to do, how to do it, and why it matters. In this short walking episode, recorded in the streets of New Orleans, Conor shares the 3 strategies that gave him more freedom from the day-to-day while building a stronger, more motivated team. This isn’t about hiring better people. It’s about creating the right systems—so your team knows what to do, how to do it, and why it matters. optician business, business systems, weekly team meetings, retreat day, time freedom, team performance, self-managing team, optical success academy, staff development, team training, conor optical, business freedom, team culture, optical business, staff engagement, staff training, personal growth, practice owner tips, optical mastermind, grow without burnout, team leadership, run practice without owner, optical leadership, how to grow a practice, practice growth, business strategies false full 56 290b5062-3e82-4b42-918b-24386be1ef13 The DNA Of A Champion - How Have Your Best Year Ever In 2025 with Sir Clive Woodward Here's what Sir Clive and I will cover:

The BIG LIE you've been told about what it takes to have a successful practice and the uncomfortable truth you need to hear. (Most optometrists do not want to believe it, but those who embrace this truth will experience the income, freedom, and success others only dream about.)

How to grow your revenue by 20% or more this year without spending any more money on marketing or hiring more staff. (Yes, I know it sounds unbelievable, but I have implemented this system and experienced this phenomenon several times in my practice’s growth trajectory.)

How fixing this one thing can give you a team of superstars who increase your profits without wasting time or money on hiring the wrong people. (The secret is hiding in plain sight, but only the most elite practices know what it is.)

How YOU can be a far more effective leader this year – with the personal help and methods of World #1 Coach Sir Clive Woodward. (Whether you’re a seasoned leader, trying to step back, or still trying to figure it all out Sir Clive will make you a stronger and far more confident and skilled leader)

How to succeed faster in 2025 – Have you been spinning your wheels trying to implement changes in your practice? You'll probably shake your head wondering, "Why didn't I think of that," when you hear this but immediately want to implement what we share with you.)

And much, much more.

]]> Thu, 6 Feb 2025 10:42:58 +0000 conor@jonesand.co (Clive Woodward, Sir Clive Woodward, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/the-dna-of-a-champion-how-have-your-best-year-ever-in-2025-with-sir-clive-woodward-gxvWHjva Here's what Sir Clive and I will cover:

The BIG LIE you've been told about what it takes to have a successful practice and the uncomfortable truth you need to hear. (Most optometrists do not want to believe it, but those who embrace this truth will experience the income, freedom, and success others only dream about.)

How to grow your revenue by 20% or more this year without spending any more money on marketing or hiring more staff. (Yes, I know it sounds unbelievable, but I have implemented this system and experienced this phenomenon several times in my practice’s growth trajectory.)

How fixing this one thing can give you a team of superstars who increase your profits without wasting time or money on hiring the wrong people. (The secret is hiding in plain sight, but only the most elite practices know what it is.)

How YOU can be a far more effective leader this year – with the personal help and methods of World #1 Coach Sir Clive Woodward. (Whether you’re a seasoned leader, trying to step back, or still trying to figure it all out Sir Clive will make you a stronger and far more confident and skilled leader)

How to succeed faster in 2025 – Have you been spinning your wheels trying to implement changes in your practice? You'll probably shake your head wondering, "Why didn't I think of that," when you hear this but immediately want to implement what we share with you.)

And much, much more.

]]> The DNA Of A Champion - How Have Your Best Year Ever In 2025 with Sir Clive Woodward Clive Woodward, Sir Clive Woodward, Conor Heaney 01:10:52 Sir Clive Woodward is known for his remarkable contributions to rugby and sports management. As Head Coach, he led England to World Cup Victory in Australia, securing every major trophy along the way. After that he was the British Olympic Association’s Director of Sport for the Beijing and Vancouver Olympics as well as delivering Team GB’s most successful Olympic games at London 2012. I'm not exaggerating when I tell you that what you'll discover from Sir Clive will not just "improve" your practice but transform it and, as a result, your income, regardless of the economy. Sir Clive Woodward is known for his remarkable contributions to rugby and sports management. As Head Coach, he led England to World Cup Victory in Australia, securing every major trophy along the way. After that he was the British Olympic Association’s Director of Sport for the Beijing and Vancouver Olympics as well as delivering Team GB’s most successful Olympic games at London 2012. I'm not exaggerating when I tell you that what you'll discover from Sir Clive will not just "improve" your practice but transform it and, as a result, your income, regardless of the economy. success in 2025, marketing-free growth, winning mindset, high-performance teams, entrepreneurship, world cup leadership, effective leadership, elite practice secrets, olympic coaching, practice management, success principles, optometrist coaching, team gb olympics, leadership skills, business innovation, small business growth, clive woodward, visionary leadership, business strategy, business mindset, business transformation, optometry success, revenue growth, hiring top talent, coaching strategies, rugby leadership, mastering leadership, high-performance culture, sports management lessons, practice growth false full 54 43ddbcad-b85b-4657-9b91-b7c03d9fbfe5 7 Smart Reasons To Take Your Team To Silmo Tue, 1 Oct 2024 15:50:58 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/7-smart-reasons-to-take-your-team-to-silmo-cvrNBAIr 7 Smart Reasons To Take Your Team To Silmo Conor Heaney 00:45:13 In this episode, Conor shares insights from the Jones And Co. trip to SILMO. If you’re looking to reignite your team’s energy and elevate your practice, Conor reveals seven powerful ways that attending industry events can transform your team's passion and commitment. If you’re looking to create a more driven and enthusiastic team, you need to listen to this episode. In this episode, Conor shares insights from the Jones And Co. trip to SILMO. If you’re looking to reignite your team’s energy and elevate your practice, Conor reveals seven powerful ways that attending industry events can transform your team's passion and commitment. If you’re looking to create a more driven and enthusiastic team, you need to listen to this episode. opportunities, hospitality, staff, silmo, strategies, service, trade show, business, personal interaction, team, sales, client relationships, commitment, industry, eyewear, growth, human connection, engagement, success, attentiveness false full 53 094eb48c-5666-4651-a17c-b401f5d0c228 6 Olympic-Sized Practice Building Lessons I learned from Sir Clive Woodward Explore the idea of living life in four-year chapters and turning setbacks into opportunities. Whether you're in the optical industry or any business, you'll find valuable tips on leadership, teamwork, and continuous learning. Sir Clive's advice on critical thinking and adaptability under pressure will help you make better decisions and achieve your long-term goals.

Don't miss out on these practical insights to boost your business and leadership skills!

]]> Wed, 14 Aug 2024 15:06:24 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/6-olympic-sized-practice-building-lessons-i-learned-from-sir-clive-woodward-d55S20_H Explore the idea of living life in four-year chapters and turning setbacks into opportunities. Whether you're in the optical industry or any business, you'll find valuable tips on leadership, teamwork, and continuous learning. Sir Clive's advice on critical thinking and adaptability under pressure will help you make better decisions and achieve your long-term goals.

Don't miss out on these practical insights to boost your business and leadership skills!

]]> 6 Olympic-Sized Practice Building Lessons I learned from Sir Clive Woodward Optical Success Academy 00:20:40 Discover how to transform your business by learning from the best in sports! In this lively episode, recorded live from the Paris Olympics, Conor shares key strategies from Sir Clive Woodward, the mastermind behind England's Rugby World Cup win and Team GB's success at the 2012 London Olympics. Discover how to transform your business by learning from the best in sports! In this lively episode, recorded live from the Paris Olympics, Conor shares key strategies from Sir Clive Woodward, the mastermind behind England's Rugby World Cup win and Team GB's success at the 2012 London Olympics. false full 52 1a667576-afda-49b3-a335-df547bb2ffb1 The fear of selling – There is no faster way to boost your profits Conor gives you the secret to make every customer interaction a successful and meaningful one. Learn how the right words, scripts, and stories can make decisions easier for customers and skyrocket your sales. 

 

 

]]> Thu, 1 Aug 2024 13:42:25 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/the-fear-of-selling-there-is-no-faster-way-to-boost-your-profits-0XlkLQ2i Conor gives you the secret to make every customer interaction a successful and meaningful one. Learn how the right words, scripts, and stories can make decisions easier for customers and skyrocket your sales. 

 

 

]]> The fear of selling – There is no faster way to boost your profits Optical Success Academy 01:17:18 It's like Conor always says, "Selling is serving"! Discover how to turn sales into a meaningful act of service! In this exciting episode, Conor shows how putting service first can boost customer interactions and increase sales. It's like Conor always says, "Selling is serving"! Discover how to turn sales into a meaningful act of service! In this exciting episode, Conor shows how putting service first can boost customer interactions and increase sales. customer satisfaction, client success, pre-visit calls, post-visit calls, hospitality, language, staff motivation, optician services, pret club, personal touches, scripts, basic needs, service, customer interactions, loyalty, sales, storytelling, people-centered approach, airbnb, attitude, empathy, decision-making, pret a manger, continuous improvement, psychological needs, eyewear, customer needs, selling false full 51 ca223981-7ef1-468a-a3d7-8a93837d1a72 The 4 Profit Killing Mental Hurdles That Hold Your Practice Back You’ll get practical tips for overcoming mental barriers, making quick decisions, and staying humble to keep improving your practice. Tune in and take the first step towards making your optical practice a big success.

]]> Thu, 25 Jul 2024 13:35:57 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/he-4-profit-killing-mental-hurdles-that-hold-your-practice-back-MLM_23BE You’ll get practical tips for overcoming mental barriers, making quick decisions, and staying humble to keep improving your practice. Tune in and take the first step towards making your optical practice a big success.

]]> The 4 Profit Killing Mental Hurdles That Hold Your Practice Back Optical Success Academy 00:53:13 What if the biggest thing holding you back is all in your head? In today’s episode of the Optical Entrepreneur Podcast, Conor is talking about the mental blocks that often stop independent optical practice owners, like you, from achieving their goals. Conor shares the details from his 15-year journey about taking risks and trying new things. Inspired by Bill Bryson’s advice—“do more, try harder, start now”—this episode encourages you to be proactive and keep going through tough times. What if the biggest thing holding you back is all in your head? In today’s episode of the Optical Entrepreneur Podcast, Conor is talking about the mental blocks that often stop independent optical practice owners, like you, from achieving their goals. Conor shares the details from his 15-year journey about taking risks and trying new things. Inspired by Bill Bryson’s advice—“do more, try harder, start now”—this episode encourages you to be proactive and keep going through tough times. challenges, scarcity mindset, richer sounds, learning, quick decisions, focus, skills, two-way decisions, social proof, investing, bill bryson, mental hurdles, false evidence, staff training, personal growth, taking risks, business growth, rim, long-term commitment, live events, flexible decision-making, knowledge, fear, julian richer, abundance mentality, optical entrepreneur, humility, continuous improvement, peer group, confident approach, proactive mindset, motivation false full 50 23c9b4a1-0c21-4275-a650-dad320e268db Marketing Masterclass with Marketing Guru Mark Palmer Get practical strategies like using Facebook's local targeting to maximize your marketing budget. Inspired by Pret's model, Mark and Conor highlight the importance of a strong internal culture and involving your team in marketing efforts for better results

 

Tune in, take notes, and transform your marketing to make a big impact.

 

]]> Thu, 4 Jul 2024 09:49:30 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/marketing-masterclass-with-marketing-guru-mark-palmer-56XOp5mi Get practical strategies like using Facebook's local targeting to maximize your marketing budget. Inspired by Pret's model, Mark and Conor highlight the importance of a strong internal culture and involving your team in marketing efforts for better results

 

Tune in, take notes, and transform your marketing to make a big impact.

 

]]> Marketing Masterclass with Marketing Guru Mark Palmer Optical Success Academy 00:34:43 In this episode Conor chats with marketing guru Mark Palmer, the mastermind behind brands like Pret-a-Manger, Green & Black's, and Union Hand-Roasted Coffee. Mark shares priceless tips on customer engagement and loyalty, uncovering why your customers keep coming back to you. In this episode Conor chats with marketing guru Mark Palmer, the mastermind behind brands like Pret-a-Manger, Green & Black's, and Union Hand-Roasted Coffee. Mark shares priceless tips on customer engagement and loyalty, uncovering why your customers keep coming back to you. premium products, special report, social media, customer engagement, optical success academy, chicago, branding, hidden profits, loyalty, transparency, effective marketing strategies, green and blacks, local targeting, marketing workshop, retail success, facebook, optical practice, personalized assistance, marketing, small businesses, practice growth false full 49 1ff1ca59-8988-4cec-bf6d-0698c74700b6 Growth Breakthroughs: How to Accelerate Your Personal and Professional Success Wed, 26 Jun 2024 14:58:15 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/growth-breakthroughs-how-to-accelerate-your-personal-and-professional-success-oJqqXTa3 Growth Breakthroughs: How to Accelerate Your Personal and Professional Success Optical Success Academy 00:35:15 True business success and personal fulfilment only come from consistently stepping out of daily routines, investing in personal development, and being part of a community that supports and challenges you. In this episode, Conor tells you how to achieve growth in personal and professional areas by creating space for clarity and challenging the "too busy" excuse. If you’re feeling frazzled or you want to get more done more consistently, you’ll love this episode! True business success and personal fulfilment only come from consistently stepping out of daily routines, investing in personal development, and being part of a community that supports and challenges you. In this episode, Conor tells you how to achieve growth in personal and professional areas by creating space for clarity and challenging the "too busy" excuse. If you’re feeling frazzled or you want to get more done more consistently, you’ll love this episode! false full 48 425a80e1-1440-4265-a815-ce5a30029d95 How To Quickly Increase Eyewear Sales And Grow Your Optometry Practice Even During Tough Economic Times Conor covers a ton of content in this episode, here's just some of what he goes over...

  • What's working right now to produce a steady stream of high-quality new patients who pay, stay and refer.
  • The BIG LIE you've been told about what it takes to have a successful practice and the uncomfortable truth you need to hear.
  • The #1 most crucial marketing tool you must get right if you want to get more patients.
  • How fixing this one thing can increase your profits without you spending another penny on marketing. 
  • How to double, triple, or even quadruple your optical sales. 
  • The strategy I use that turned my staff into superstars who basically run my practice for me. 
  • A little-known but highly-effective way to create an environment makes patients excited about spending money 
  • And much, much more.

Conors got a special offer for listener of the podcast too. Click here to get all the details!

]]> Wed, 19 Jun 2024 10:31:21 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/how-to-quickly-increase-eyewear-sales-and-grow-your-optometry-practice-even-during-tough-economic-times-ICg4zuwm Conor covers a ton of content in this episode, here's just some of what he goes over...

  • What's working right now to produce a steady stream of high-quality new patients who pay, stay and refer.
  • The BIG LIE you've been told about what it takes to have a successful practice and the uncomfortable truth you need to hear.
  • The #1 most crucial marketing tool you must get right if you want to get more patients.
  • How fixing this one thing can increase your profits without you spending another penny on marketing. 
  • How to double, triple, or even quadruple your optical sales. 
  • The strategy I use that turned my staff into superstars who basically run my practice for me. 
  • A little-known but highly-effective way to create an environment makes patients excited about spending money 
  • And much, much more.

Conors got a special offer for listener of the podcast too. Click here to get all the details!

]]> How To Quickly Increase Eyewear Sales And Grow Your Optometry Practice Even During Tough Economic Times Optical Success Academy 01:26:28 In this episode, Conor and his special guests provide a proven blueprint to rapidly boost eyewear sales and expand your optometry practice, even in challenging economic times. What you'll discover won't just improve your practice—it will transform it, significantly increasing your income, regardless of the economic climate. In this episode, Conor and his special guests provide a proven blueprint to rapidly boost eyewear sales and expand your optometry practice, even in challenging economic times. What you'll discover won't just improve your practice—it will transform it, significantly increasing your income, regardless of the economic climate. false full 47 9c23ca26-8e58-41f3-9802-0bbd0e46cd1f How to transform your optical practice through marketing mastery Conor goes deep into mastering marketing strategies that give you the tools to make your practice explode with growth. If you’re an optical entrepreneur serious about growth and excellence, this episode is a game-changer.

 

 

]]> Thu, 6 Jun 2024 16:00:35 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/how-to-transform-your-optical-practice-through-marketing-mastery-nnbN18Pd Conor goes deep into mastering marketing strategies that give you the tools to make your practice explode with growth. If you’re an optical entrepreneur serious about growth and excellence, this episode is a game-changer.

 

 

]]> How to transform your optical practice through marketing mastery Optical Success Academy 00:17:12 In this episode, Conor breaks down how to connect with your ideal clients and implement a systematic approach for consistent outreach. Plus, don’t miss an exclusive look at our upcoming two-day workshop and mastermind meeting in Chicago. In this episode, Conor breaks down how to connect with your ideal clients and implement a systematic approach for consistent outreach. Plus, don’t miss an exclusive look at our upcoming two-day workshop and mastermind meeting in Chicago. false full 46 5ba48f74-9352-4ff3-83ac-517d5608beee How to sell premium eyewear even when you have a high number of insurance plan patients or are in a low-income area This episode is full of ways you can improve your customer experience with simple staff training techniques that will allow you to introduce whatever eyewear you would like to sell and set your average dispense value at will. Meaning you can create the business you want to run.

]]> Thu, 25 Apr 2024 09:54:57 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/how-to-sell-premium-eyewear-even-when-you-have-a-high-number-of-insurance-plan-patients-or-are-in-a-low-income-area-GNEpikfT This episode is full of ways you can improve your customer experience with simple staff training techniques that will allow you to introduce whatever eyewear you would like to sell and set your average dispense value at will. Meaning you can create the business you want to run.

]]> How to sell premium eyewear even when you have a high number of insurance plan patients or are in a low-income area Conor Heaney 00:45:00 Do you want to sell higher quality more premium eyewear in your practice but you’re afraid to because of your location or because you have a lot of NHS or vision plan patients? In this episode, Conor reveals his strategies for selling premium eyewear and how they can work even for practices with a high percentage of NHS or vision plan patients. Do you want to sell higher quality more premium eyewear in your practice but you’re afraid to because of your location or because you have a lot of NHS or vision plan patients? In this episode, Conor reveals his strategies for selling premium eyewear and how they can work even for practices with a high percentage of NHS or vision plan patients. seiko, independent opticians, nhs, optical success academy, diary management, lens supply, vision plan, ideal clients, service culture, abundant mindset, customer care, community building, staff training, optometry, client relationships, business growth, disney, optical entrepreneur, retail, vip service, dental practices false full 45 7ab3fe73-598a-437b-8d0c-80a916846ad5 How To Increase Conversion Rates Through Expertly Handling The 8 Common Objections And Client Fears In this live excerpt from the recent Staff Training Workshop Conor takes you through the most common objections your clients have that result in them taking their prescription away, delaying, thinking about, going elsewhere and ultimately not purchasing eyewear for you.

]]> Thu, 11 Apr 2024 10:32:54 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/how-to-increase-conversion-rates-through-expertly-handling-the-8-common-objections-and-client-fears-dhf2S1ui In this live excerpt from the recent Staff Training Workshop Conor takes you through the most common objections your clients have that result in them taking their prescription away, delaying, thinking about, going elsewhere and ultimately not purchasing eyewear for you.

]]> How To Increase Conversion Rates Through Expertly Handling The 8 Common Objections And Client Fears Conor Heaney 00:30:51 Sharing this podcast with your team could literally stop hundreds if not thousands of pounds walking out the door of your practice every single day. This session is so valuable for staff training and will show your team how to capture the missed sales opportunities that are happening in your practice every day. Sharing this podcast with your team could literally stop hundreds if not thousands of pounds walking out the door of your practice every single day. This session is so valuable for staff training and will show your team how to capture the missed sales opportunities that are happening in your practice every day. optical success academy, staff training, sales, optical entrepreneur, opticians false full 44 afdefae2-15ac-4c25-b8c2-6fc048604549 How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear

When your team practices ‘trust-based selling’ the rewards are increased conversion rates, increased average dispense values, increased multiple pair sales, increased sunglasses sales, and increased referrals! We’ll cover the guiding principles, so your team understand why this makes so much sense and benefits everyone.

]]> Thu, 4 Apr 2024 10:02:17 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/how-to-be-the-trusted-eyewear-experts-and-go-to-practice-in-your-town-for-clients-who-want-to-buy-premium-eyewear-iaheJ6El How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear

When your team practices ‘trust-based selling’ the rewards are increased conversion rates, increased average dispense values, increased multiple pair sales, increased sunglasses sales, and increased referrals! We’ll cover the guiding principles, so your team understand why this makes so much sense and benefits everyone.

]]> How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear Conor Heaney 00:28:51 In this episode of the podcast, we’re sharing a session from a recent 2-day staff training workshop in Manchester with you. This session is about trust-based selling, and how you and particularly your staff think about selling. This one is full of takeaways for your team that will help your staff increase their conversions and feel better about doing it. In this episode of the podcast, we’re sharing a session from a recent 2-day staff training workshop in Manchester with you. This session is about trust-based selling, and how you and particularly your staff think about selling. This one is full of takeaways for your team that will help your staff increase their conversions and feel better about doing it. entrepreneur, staff training, sales, optical entrepreneur, opticians false full 43 42117fb8-b890-4ff6-95d2-9c6110b5b9c1 OSA on Tour: Austin, TX - Cowboy Common Sense This episode is full of tips on how to get inspired by whats around you, how to have the courage to be different and how to use being different to your advantage.

]]> Wed, 24 Jan 2024 16:06:16 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/osa-on-tour-austin-tx-cowboy-common-sense-QWmloq_S This episode is full of tips on how to get inspired by whats around you, how to have the courage to be different and how to use being different to your advantage.

]]> OSA on Tour: Austin, TX - Cowboy Common Sense Conor Heaney 00:13:57 This is a special episode of the podcast direct from Austin TX. Conor is bringing you some 'Cowboy Common Sense' and a few big lessons and principles, that if you follow them, you will get everything you've ever wanted from your business! This is a special episode of the podcast direct from Austin TX. Conor is bringing you some 'Cowboy Common Sense' and a few big lessons and principles, that if you follow them, you will get everything you've ever wanted from your business! mastermind meeting, pragmatism, strategic shifts, optical success academy, independent practice owners, business, austin, support, keep austin weird, personality, profitability, pragmatic approach, raising prices, courage, texas, practicality, cowboy common sense, inspiration, practical, firing staff, hiring, business management false full 42 a1fc3424-b999-4cdb-8a41-ddebcbec92d1 2 Vital Parts To Your Annual Planning Conor’s back with a gold mine of annual planning wisdom just for you. In this episode, he's putting the spotlight on his absolute favourite tool—YOUR CALENDAR. Master its use, and you're on your way to crafting a strategic roadmap for the year. Picture doing more, achieving more, earning more, and enjoying quality time with your family, all while being less stressed and overwhelmed.

 

How is such a feat possible, you ask? Say it with me: "What gets scheduled, gets done."

 

Crank up the volume and soak in these strategies. They just might be the key to making 2024 your most successful year yet.

 

]]> Thu, 21 Dec 2023 10:46:38 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/2-vital-parts-to-your-annual-planning-SvrMEOjV Conor’s back with a gold mine of annual planning wisdom just for you. In this episode, he's putting the spotlight on his absolute favourite tool—YOUR CALENDAR. Master its use, and you're on your way to crafting a strategic roadmap for the year. Picture doing more, achieving more, earning more, and enjoying quality time with your family, all while being less stressed and overwhelmed.

 

How is such a feat possible, you ask? Say it with me: "What gets scheduled, gets done."

 

Crank up the volume and soak in these strategies. They just might be the key to making 2024 your most successful year yet.

 

]]> 2 Vital Parts To Your Annual Planning Conor Heaney 00:27:34 Conor’s back with a gold mine of annual planning wisdom just for you. In this episode, he's putting the spotlight on his absolute favourite tool—YOUR CALENDAR. Master its use, and you're on your way to crafting a strategic roadmap for the year. Picture doing more, achieving more, earning more, and enjoying quality time with your family, all while being less stressed and overwhelmed. How is such a feat possible, you ask? Say it with me: "What gets scheduled, gets done." Crank up the volume and soak in these strategies. They just might be the key to making 2024 your most successful year yet. Conor’s back with a gold mine of annual planning wisdom just for you. In this episode, he's putting the spotlight on his absolute favourite tool—YOUR CALENDAR. Master its use, and you're on your way to crafting a strategic roadmap for the year. Picture doing more, achieving more, earning more, and enjoying quality time with your family, all while being less stressed and overwhelmed. How is such a feat possible, you ask? Say it with me: "What gets scheduled, gets done." Crank up the volume and soak in these strategies. They just might be the key to making 2024 your most successful year yet. trajectory, fulfillment, challenges, individuals, annual planning, fulfilling, potential, networking, business empire, holidays, personal dreams, staffing woes, valuable, breakthroughs, professional development, quality of life, month, family, achievement roadmap, successful, tool, long-term growth, journey, strategic planning, commit, personal growth, insights, prioritizing, valuing, personal development, scheduling, solutions, business objectives, aspirations, limitless, immediate gains, days off, intentional, business success, prioritize, coaching, excuses, calendar, practitioner, seminar, financial worries, special moments, prosperous, mentors false full 41 50c0db72-447e-419c-89d4-de029c55408d Setting SMART Goals and Why Time Management is a Myth Time management is a myth. You cannot manage time. Time, just ticks by. It doesn't care about you, doesn't care what your goals are, it just keeps going. It marches on. You cannot get more time. There is no such thing as more time. There is only 24 hours in a day. There is only seven days in a week. That's all the time there will be this year, next year, the year after.

What you can do though is learn how to allocate your time properly, have a clear plan and clear goals.

Check out this episode of the podcast to get all the tools to really get you planning properly

]]> Thu, 14 Dec 2023 11:19:59 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/setting-smart-goals-and-why-time-management-is-a-myth-xNo7oAsh Time management is a myth. You cannot manage time. Time, just ticks by. It doesn't care about you, doesn't care what your goals are, it just keeps going. It marches on. You cannot get more time. There is no such thing as more time. There is only 24 hours in a day. There is only seven days in a week. That's all the time there will be this year, next year, the year after.

What you can do though is learn how to allocate your time properly, have a clear plan and clear goals.

Check out this episode of the podcast to get all the tools to really get you planning properly

]]> Setting SMART Goals and Why Time Management is a Myth Conor Heaney 00:27:30 seiko, bigger picture, annual planning, prioritizing tasks, community, rituals, time management, mindful time allocation, optometry practice, time allocation, mastermind events, discipline, optical entrepreneur, productivity, invest time wisely, time allocation, continuous learning, parkinson's law, lens supplier, smart goals, success false full 40 d7461485-0240-4694-88d8-722e4a578823 Why NOW Is The Time To Start Your Annual Planning If you’re a REAL optometry/optical business owner…

Specifically, someone who is actively WORKING to grow your business…

Then joining us for one of our Annual Planning Workshop is the place for you.

Join us in Austun TX - www.osaevent.com

Join us in London - www.osaevent.co.uk

 

 

]]> Wed, 22 Nov 2023 10:51:30 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/why-now-is-the-time-to-start-your-annual-planning-Y4hJQDun If you’re a REAL optometry/optical business owner…

Specifically, someone who is actively WORKING to grow your business…

Then joining us for one of our Annual Planning Workshop is the place for you.

Join us in Austun TX - www.osaevent.com

Join us in London - www.osaevent.co.uk

 

 

]]> Why NOW Is The Time To Start Your Annual Planning Conor Heaney 00:32:58 The year end is approaching and now is the time to be thinking about annual planning, and creating your plan and your goals for 2024. Over the next couple of episode Conor is going to take you through concrete ways to create your annual plan and what pitfalls to avoid, so that you can have your best year ever in 2024. Turn this up loud and get thinking about your annual plans and your goals now! The year end is approaching and now is the time to be thinking about annual planning, and creating your plan and your goals for 2024. Over the next couple of episode Conor is going to take you through concrete ways to create your annual plan and what pitfalls to avoid, so that you can have your best year ever in 2024. Turn this up loud and get thinking about your annual plans and your goals now! seiko, annual, practice, mastermind, workshop, patients, bit, optometrists, owner, business, austin, numbers, plan, marketing plan, profits, talk, goal, people, creating, marketing false full 39 f8e09ab9-424e-4266-b66c-355d5f94ed27 Success Secrets from Magic Johnson Turn this one up loud. It’s not every day an NBA all-star has reveals his biggest success secrets, you don’t want to miss this one!

]]> Wed, 18 Oct 2023 09:25:23 +0000 conor@jonesand.co (Magic Johnson, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/success-secrets-from-magic-johnson-yEJggDWM Turn this one up loud. It’s not every day an NBA all-star has reveals his biggest success secrets, you don’t want to miss this one!

]]> Success Secrets from Magic Johnson Magic Johnson, Conor Heaney 00:17:28 In this week’s podcast we have a special message for you from NBA legend and entrepreneur, Magic Johnson! Conor and Magic dive into the secrets of achieving your goals through the help of coaching and utilizing your peer group. And Magic shares his formula for what it takes to make a team succeed. In this week’s podcast we have a special message for you from NBA legend and entrepreneur, Magic Johnson! Conor and Magic dive into the secrets of achieving your goals through the help of coaching and utilizing your peer group. And Magic shares his formula for what it takes to make a team succeed. entrepreneurship, entrepreneur, magic johnson, conor heaney, optical success academy, success secrets, nba, glasses, eyewear, nba all star, business coach false full 38 1041e540-d219-43cf-abfb-f285772e34b9 Acres of Diamonds Later this month we’ll make a full announcement about the two amazing Mastermind Meetings we have coming up to kick off 2024. 

The first day will be about creating your annual plan for 2024 and the second day will be about creating the marketing plan that will deliver the clients and sales you need to hit your profit target and other big goals for the year ahead. 

If you’re interested in finding out more about Conor’s Scale Up Mastermind Program and the events send an email to info@opticalsuccessacademy.com for more info.

]]> Wed, 4 Oct 2023 12:59:18 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/acres-of-diamonds-Y1F39pgh Later this month we’ll make a full announcement about the two amazing Mastermind Meetings we have coming up to kick off 2024. 

The first day will be about creating your annual plan for 2024 and the second day will be about creating the marketing plan that will deliver the clients and sales you need to hit your profit target and other big goals for the year ahead. 

If you’re interested in finding out more about Conor’s Scale Up Mastermind Program and the events send an email to info@opticalsuccessacademy.com for more info.

]]> Acres of Diamonds Optical Success Academy 00:17:48 So many practice owners get caught up looking elsewhere for acres of diamonds, they don't even realize the opportunity that they have around them. If you want to know how to stop missing the opportunities, that you don’t even realise are right there in front of you, you need to listen to this episode of the podcast! So many practice owners get caught up looking elsewhere for acres of diamonds, they don't even realize the opportunity that they have around them. If you want to know how to stop missing the opportunities, that you don’t even realise are right there in front of you, you need to listen to this episode of the podcast! false full 37 130a4d7a-417d-4f01-aacc-81eae11e25ef Why entrepreneurs are saving the world This episode is all about how amazing you are as an entrepreneur and why you need to back yourself, trust yourself and believe in yourself!

Turn this one up loud and get a dose of well-deserved motivation.

]]> Thu, 28 Sep 2023 09:54:15 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/why-entrepreneurs-are-saving-the-world-1Q4_8w_Z This episode is all about how amazing you are as an entrepreneur and why you need to back yourself, trust yourself and believe in yourself!

Turn this one up loud and get a dose of well-deserved motivation.

]]> Why entrepreneurs are saving the world Conor Heaney 00:19:23 How often do you feel like the bad guy for running a business? Or trying to make money? Or just being an entrepreneur? Well Conor is here to tell you why you’re saving the world! How often do you feel like the bad guy for running a business? Or trying to make money? Or just being an entrepreneur? Well Conor is here to tell you why you’re saving the world! practice, contributing, good, invest, overspending, government, spending, birmingham city council, bankrupt, business, earn, sales, year, world, money, optical entrepreneur, opticians, optics, birmingham, pay, people, running, creating, live false full 36 16e8b776-9e8f-4a2e-b75c-92deabe5764b How your business growth will never surpass your personal growth Listen to this edition of the podcast to get tons of tips and insight into how supercharge the personal growth that will drive the success and growth of your business!

]]> Wed, 20 Sep 2023 11:07:57 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/how-your-business-growth-will-never-surpass-your-personal-growth-B9lCUjCu Listen to this edition of the podcast to get tons of tips and insight into how supercharge the personal growth that will drive the success and growth of your business!

]]> How your business growth will never surpass your personal growth Conor Heaney 00:25:06 Do you want your business to grow? What’s the secret? It’s you, you’re the secret. Your mentality, your attitude, your behaviours, and your mindset, are the key to what will really drive the growth of your business. Do you want your business to grow? What’s the secret? It’s you, you’re the secret. Your mentality, your attitude, your behaviours, and your mindset, are the key to what will really drive the growth of your business. entrepreneur, conor heaney, optical success academy, osa, business, personal growth, business growth, mindset, eyewear, optician, growth false full 35 cde94f7a-8c35-4d6b-a7e3-32c498d5a2a1 Success Lessons with Orgreen Founder Gregers Fastrup In this episode of the podcast Conor chats with Orgreen sales director Gregers Fastrup.

 

If you’ve ever struggled with putting together your stock, your inventory or collections you need to listen to this!

 

You’ll hear the secrets of how to do it and do really really well.

 

Gregers also has some great insight on how he scaled up Orgreen and his approach to growth, as well as some tips on organising your people. 

]]> Wed, 30 Aug 2023 11:24:48 +0000 conor@jonesand.co (Gregers Fastrup, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/success-lessons-with-orgreen-founder-gregers-fastrup-ZlYfWKJt In this episode of the podcast Conor chats with Orgreen sales director Gregers Fastrup.

 

If you’ve ever struggled with putting together your stock, your inventory or collections you need to listen to this!

 

You’ll hear the secrets of how to do it and do really really well.

 

Gregers also has some great insight on how he scaled up Orgreen and his approach to growth, as well as some tips on organising your people. 

]]> Success Lessons with Orgreen Founder Gregers Fastrup Gregers Fastrup, Conor Heaney 00:38:04 In this episode of the podcast Conor chats with Orgreen sales director Gregers Fastrup. If you’ve ever struggled with putting together your stock, your inventory or collections you need to listen to this! You’ll hear the secrets of how to do it and do really really well. Gregers also has some great insight on how he scaled up Orgreen and his approach to growth, as well as some tips on organising your people. In this episode of the podcast Conor chats with Orgreen sales director Gregers Fastrup. If you’ve ever struggled with putting together your stock, your inventory or collections you need to listen to this! You’ll hear the secrets of how to do it and do really really well. Gregers also has some great insight on how he scaled up Orgreen and his approach to growth, as well as some tips on organising your people. action, paris, maximize inventory, communication, team building, partnerships, optical success academy, orogreen, drivers, customers, redundancy, persuasion, inventory management, limited selection, customers interactions, sales reps, business structure, copenhagen, favorites, inventory, frames, relationship building, patents, enthusiasm false full 34 0994a147-545a-4008-8337-2a41d0b36fc0 Greetings from Norway! To book your seat for OSA Live: Scale Up for Success go to… www.osalive23.com

 

]]> Tue, 22 Aug 2023 15:46:37 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/greetings-from-norway-aCOeWcOP To book your seat for OSA Live: Scale Up for Success go to… www.osalive23.com

 

]]> Greetings from Norway! Optical Success Academy 00:10:29 Conor has just been on a family holiday to Scandinavia, getting some much-needed R&R in preparation for OSA Live Scale up for Success. He’s recorded this special episode of the podcast on location in the wilds of Norway to bring you some entrepreneurial inspiration direct from the Fjords, and a special message about OSA Live! Conor has just been on a family holiday to Scandinavia, getting some much-needed R&R in preparation for OSA Live Scale up for Success. He’s recorded this special episode of the podcast on location in the wilds of Norway to bring you some entrepreneurial inspiration direct from the Fjords, and a special message about OSA Live! false full 33 f90364a3-64b6-48e0-95ea-d0223f4407ca Success Leaves Clues! Practice of the year winners - Sarah and Paul Banks Paul and Sarah are real examples of pushing beyond excuses that would stop most practice owners dead in their tracks. 

 

This is them sharing their story of what they changed in their practice and how they did it. 

 

And how you can to! 

 

Turn in up loud, Paul and Sarah share a ton of great lesson in this one!

]]> Wed, 16 Aug 2023 14:51:50 +0000 conor@jonesand.co (Paul Banks, Sarah Banks, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/success-leaves-clues-practice-of-the-year-winners-sarah-and-paul-banks-raEQPrQE Paul and Sarah are real examples of pushing beyond excuses that would stop most practice owners dead in their tracks. 

 

This is them sharing their story of what they changed in their practice and how they did it. 

 

And how you can to! 

 

Turn in up loud, Paul and Sarah share a ton of great lesson in this one!

]]> Success Leaves Clues! Practice of the year winners - Sarah and Paul Banks Paul Banks, Sarah Banks, Conor Heaney 00:24:15 Do you want to make changes in your practice that will give you the business you’ve always wanted? Listen to this prestation from the OSA Practice of the Year winners Paul and Sarah Banks. Do you want to make changes in your practice that will give you the business you’ve always wanted? Listen to this prestation from the OSA Practice of the Year winners Paul and Sarah Banks. seiko, practice, clients, pound, osa, patients, optometrists, members, business, team, increase, optical, work, lenses, frames, glasses, opticians, years, eyewear, sarah false full 32 00f16960-f41d-49b7-a423-0aab48aa16dd Turning Ambition Into Achievement In today’s episode I’m introducing you to Jamil Qureshi, world-class performance coach and the man who helped six individuals reach number 1 in the world.

This is a live Q&A with our members and Jamil and he covers questions on setting goals, dealing with negativity, overcoming hurdles, but the overall topic is, how do you take a goal and how do you actually turn it into achievement?

 

This is a great one to share with you team to get them reenergized. 

 

Turn it up loud and listen to what Jamil has to tell you!

 

]]> Wed, 9 Aug 2023 11:15:50 +0000 conor@jonesand.co (Jamil Qureshi, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/turning-ambition-into-achievement-yygLNM8C In today’s episode I’m introducing you to Jamil Qureshi, world-class performance coach and the man who helped six individuals reach number 1 in the world.

This is a live Q&A with our members and Jamil and he covers questions on setting goals, dealing with negativity, overcoming hurdles, but the overall topic is, how do you take a goal and how do you actually turn it into achievement?

 

This is a great one to share with you team to get them reenergized. 

 

Turn it up loud and listen to what Jamil has to tell you!

 

]]> Turning Ambition Into Achievement Jamil Qureshi, Conor Heaney 00:45:12 Do you find it hard to see past your blind spots? When you start looking at examples of success outside of our industry, you can uncover valuable lessons that will help you differentiate your approach to how you manage you practice in powerful ways . By looking in a diverse area, for inspiration for input and for lessons, you can come up with your own version of differentiation and success for your business. Do you find it hard to see past your blind spots? When you start looking at examples of success outside of our industry, you can uncover valuable lessons that will help you differentiate your approach to how you manage you practice in powerful ways . By looking in a diverse area, for inspiration for input and for lessons, you can come up with your own version of differentiation and success for your business. jamil qureshi, seiko, optical practice owner, leadership, optical success academy, performance coach, man city, self doubt, manchester city, live events, success in other industries, top performance, optical entrepreneur podcast, optician, high level, optometrist false full 31 d36d295a-2030-4cef-a39f-33b127455fff Call it like it is! If you’d had problems having the awkward conversations with your team that are needed to get stuff DONE, this is the perfect episode for.

 

Turn this one up loud and really listen, and make sure you share it with your team.

 

]]> Wed, 26 Jul 2023 10:49:37 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/call-it-like-it-is-iSGCbMTn If you’d had problems having the awkward conversations with your team that are needed to get stuff DONE, this is the perfect episode for.

 

Turn this one up loud and really listen, and make sure you share it with your team.

 

]]> Call it like it is! Conor Heaney 00:24:55 If you really want to succeed, you need to ‘call it like it is’. And more importantly you need your team to ‘call it like it is!’ In this episode Conor will tell you exactly how to get your team to speak up, fix issues and get comfortable with holding each other to a higher standard! If you really want to succeed, you need to ‘call it like it is’. And more importantly you need your team to ‘call it like it is!’ In this episode Conor will tell you exactly how to get your team to speak up, fix issues and get comfortable with holding each other to a higher standard! trust, goals, team management, dialogue, productive conversation, improvement, disagreements, prioritizing, team communication, manchester city football team, weaknesses, decision-making, growth, conflict resolution, meetings, pep guardiola false full 29 126a3308-e1e3-42ed-a882-139f95b8c9bf What's On The Menu? How To Sell Multiple Pairs Like A Classy Restaurant! In this episode of the podcast Conor will give you the hacks that will see you dramatically and quickly increase conversions, dispense value and multiple pairs in your practice!

]]> Thu, 20 Jul 2023 10:28:11 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/whats-on-the-menu-how-to-sell-multiple-pairs-like-a-classy-restaurant-BR_xcAVO In this episode of the podcast Conor will give you the hacks that will see you dramatically and quickly increase conversions, dispense value and multiple pairs in your practice!

]]> What's On The Menu? How To Sell Multiple Pairs Like A Classy Restaurant! Conor Heaney 00:24:56 Do you want to sell more multiple pairs? In this episode of the podcast Conor will give you the hacks that will see you dramatically and quickly increase conversions, dispense value and multiple pairs in your practice! You don't want to miss this one! Turn it up loud and make sure you share it with you team. Do you want to sell more multiple pairs? In this episode of the podcast Conor will give you the hacks that will see you dramatically and quickly increase conversions, dispense value and multiple pairs in your practice! You don't want to miss this one! Turn it up loud and make sure you share it with you team. manchester, challenges, tailoring message, ceo, price guides, price guide, visuals, osa live, enhance profits, multiple pairs of eyewear, multiple pairs of lenses, lens types, sales optimization, sports analogies, optical entrepreneur, leadership team, successful practice, sales pitch false full 28 d0cfd20c-6671-4ad9-ae6c-6f9f91fdd363 Lessons From Cleveland Listen in to me on location in Cleveland, sharing a bunch of secrets of how you can find ways to evolve and grow your business by taking time out to focus on the bigger picture.

----

Join us live for the next OSA Mastermind meeting. Details here: www.osalive23.com

]]> Thu, 13 Jul 2023 10:46:59 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/lessons-from-cleveland-DtErsw1u Listen in to me on location in Cleveland, sharing a bunch of secrets of how you can find ways to evolve and grow your business by taking time out to focus on the bigger picture.

----

Join us live for the next OSA Mastermind meeting. Details here: www.osalive23.com

]]> Lessons From Cleveland Conor Heaney 00:12:13 Taking time out to think about your business is not a luxury, it’s a necessity. I’m just back from sunny Cleveland, Ohio. I was there for five days to attend a conference, to meet with my coach and mentor and to take some time to think about the bigger picture of my business. Taking time out to think about your business is not a luxury, it’s a necessity. I’m just back from sunny Cleveland, Ohio. I was there for five days to attend a conference, to meet with my coach and mentor and to take some time to think about the bigger picture of my business. strategizing, inaugural meeting, optical success academy, business leap, reflection, business owners, personal growth, scaling up, stepping back, connecting, mastermind group, strategic thinking, leadership development, decision fatigue false full 27 329a464e-a2bb-4a4e-ae22-2b476a8400bc You Are The Sum Of The 5 People You Hang Out With Listen in as we explore how the attitudes and life philosophies of those around us can shape our behaviour, attitudes, and outcomes, emphasizing the importance of being intentional with the company we keep. 

Turn this episode up loud and learn how surrounding yourself with the right people can make all the difference in achieving what you want in your practice.

---

 

]]> Wed, 28 Jun 2023 11:03:04 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/you-are-the-sum-of-the-5-people-you-hang-out-with-MFBdA97s Listen in as we explore how the attitudes and life philosophies of those around us can shape our behaviour, attitudes, and outcomes, emphasizing the importance of being intentional with the company we keep. 

Turn this episode up loud and learn how surrounding yourself with the right people can make all the difference in achieving what you want in your practice.

---

 

]]> You Are The Sum Of The 5 People You Hang Out With Conor Heaney 00:25:03 What if the people you surround yourself with hold the key to your personal and professional success? In this episode Conor will tell you how to create a supportive and ambitious peer environment that will help you in achieving your goals. What if the people you surround yourself with hold the key to your personal and professional success? In this episode Conor will tell you how to create a supportive and ambitious peer environment that will help you in achieving your goals. manchester, impressive, self-belief, associating, conversations, life philosophies, optical success academy, behavioral psychology, jim rohn, successful, parents, life outcomes, impact, self-leadership, protective resilience, children, intentional, courage, high performance, leadership team, selective, social psychology, raf helicopter pilot, harvard research, sarah furness false full 26 636f8ffe-1661-4b34-9992-db8a79b43b31 Follow in the Footsteps of Success Listen to me and a panel of some of the most successful OSA members in conversation, giving you valuable insights on harnessing the power of this community’s support, how to effectively delegate without having to micromanage and motivating your team for long-term success.

You’ll also get some invaluable tips on developing a clear recruitment process and how a personality-driven approach can help you attract and identify the strongest candidates.

Don't miss out on this episode packed with valuable information to help grow your practice and become a more successful business owner!

 

]]> Fri, 23 Jun 2023 06:00:00 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/follow-in-the-footsteps-of-success-r4_3F4ZY Listen to me and a panel of some of the most successful OSA members in conversation, giving you valuable insights on harnessing the power of this community’s support, how to effectively delegate without having to micromanage and motivating your team for long-term success.

You’ll also get some invaluable tips on developing a clear recruitment process and how a personality-driven approach can help you attract and identify the strongest candidates.

Don't miss out on this episode packed with valuable information to help grow your practice and become a more successful business owner!

 

]]> Follow in the Footsteps of Success Optical Success Academy 00:43:26 If you’re having trouble with staff motivation or you find yourself micromanaging your team, then this episode has the tips you need to overcome that. Maybe you’re still struggling to recruit and train a high performing team and it’s holding you back from implementing what you want to achieve in your practice? If you’re having trouble with staff motivation or you find yourself micromanaging your team, then this episode has the tips you need to overcome that. Maybe you’re still struggling to recruit and train a high performing team and it’s holding you back from implementing what you want to achieve in your practice? seiko, micromanaging, trust, brand identity, experiences, motivation strategies, team meetings, optical success academy, delegation, values, optometry practice, stock, pricing structures, recruitment, private opticians false full 25 9ecba9f6-2271-419c-9678-014194d4cbf9 Make Flying Fun - Live Q&A with Linda Moir, Virgin Atlantic’s Director of In-Flight Services PART 2 If you’re running a team, Linda has a ton of insight of how to do it effectively for you. 

If you missed it, make sure to go back and check out part one.

]]> Thu, 15 Jun 2023 14:52:05 +0000 conor@jonesand.co (Linda Moir, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/make-flying-fun-live-qa-with-linda-moir-virgin-atlantics-director-of-in-flight-services-part-2-HmQnEQF_ If you’re running a team, Linda has a ton of insight of how to do it effectively for you. 

If you missed it, make sure to go back and check out part one.

]]> Make Flying Fun - Live Q&A with Linda Moir, Virgin Atlantic’s Director of In-Flight Services PART 2 Linda Moir, Conor Heaney 00:29:16 In this episode of the Optical Entrepreneur, you’ll hear part two of our Q&A Linda Moir, Director of In-Flight Services for Virgin Atlantic. Linda oversaw 5,000 cabin crew and was responsible for all aspects of Virgin’s award-winning service. Delivering the highest recorded customer satisfaction score in the airline’s history. In this episode of the Optical Entrepreneur, you’ll hear part two of our Q&A Linda Moir, Director of In-Flight Services for Virgin Atlantic. Linda oversaw 5,000 cabin crew and was responsible for all aspects of Virgin’s award-winning service. Delivering the highest recorded customer satisfaction score in the airline’s history. virgin atlantic, optical success academy, staff training, optical, virgin false full 24 67a6fad3-ca65-4ddd-bbc1-a278461fe07f Make Flying Fun - Live Q&A with Linda Moir, Virgin Atlantic’s Director of In-Flight Services PART 1 If you’ve ever had questions about recruitment, interviews or dealing with negative people on your team Linda has got the answers for you.

You also get to hear the two things Richard Branson cared about more than anything else!

This is two part episode make sure to subscribe to the podcast so you don’t miss part two.

]]> Thu, 8 Jun 2023 18:45:55 +0000 conor@jonesand.co (Linda Moir, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/make-flying-fun-live-qa-with-linda-moir-virgin-atlantics-director-of-in-flight-services-part-1-RFbGdHjo If you’ve ever had questions about recruitment, interviews or dealing with negative people on your team Linda has got the answers for you.

You also get to hear the two things Richard Branson cared about more than anything else!

This is two part episode make sure to subscribe to the podcast so you don’t miss part two.

]]> Make Flying Fun - Live Q&A with Linda Moir, Virgin Atlantic’s Director of In-Flight Services PART 1 Linda Moir, Conor Heaney 00:23:46 In this episode of the Optical Entrepreneur, we’re giving you the opportunity to hear a Q&A with one of our keynote speakers from a previous Optical Success Academy conference. This is Linda Moir, Virgin Atlantic’s Director of In-Flight Services. Linda was personally hired by Sir Richard Branson, and her remit was to ‘make flying fun at Virgin Atlantic’. Linda was responsible for transforming Virgin’s customer experience from the normal airline misery to fun! In this episode of the Optical Entrepreneur, we’re giving you the opportunity to hear a Q&A with one of our keynote speakers from a previous Optical Success Academy conference. This is Linda Moir, Virgin Atlantic’s Director of In-Flight Services. Linda was personally hired by Sir Richard Branson, and her remit was to ‘make flying fun at Virgin Atlantic’. Linda was responsible for transforming Virgin’s customer experience from the normal airline misery to fun! virgin atlantic, optical success academy, staff training, optical, virgin false full 23 f3c8dd3b-bca7-4b2f-a73b-bf17600f10f2 Your Staff's Biggest Breakthroughs These are staff, not owners talking passionately about the successes they have created in the businesses they work for.

If you want your staff to improve, to sell more and help grow your business this episode tells you how to get there, and you hear it from the people that have done it.

Turn it up and enjoy.

]]> Fri, 2 Jun 2023 08:00:00 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/your-staffs-biggest-breakthrough-V0J6oRXE These are staff, not owners talking passionately about the successes they have created in the businesses they work for.

If you want your staff to improve, to sell more and help grow your business this episode tells you how to get there, and you hear it from the people that have done it.

Turn it up and enjoy.

]]> Your Staff's Biggest Breakthroughs Conor Heaney 00:31:54 In this episode you’ll hear a session from a previous staff training workshop. In this behind-the-scenes discussion, I chat to three attendees who were joining us for their second and third workshops. We discuss the biggest breakthroughs they’ve made in their practices and how they did it. In this episode you’ll hear a session from a previous staff training workshop. In this behind-the-scenes discussion, I chat to three attendees who were joining us for their second and third workshops. We discuss the biggest breakthroughs they’ve made in their practices and how they did it. staff training, opticians, eyewear, designer eyewear false full 22 258ce04a-58a4-4817-9f8d-bd1e3e8453ae How to get staff to sell in a difficult economy Listen to this episode and get your team to listen to it urgently and start having better conversations with patients and stop giving up when they tell you they can’t afford it.

]]> Fri, 26 May 2023 07:59:18 +0000 conor@jonesand.co (optical entreprneur, selling, team leadership, team, business coaching, optician, glasses, eyewear, designer eyewear, economy, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/how-to-get-staff-to-sell-in-a-difficult-economy-cN9Oh5Sa Listen to this episode and get your team to listen to it urgently and start having better conversations with patients and stop giving up when they tell you they can’t afford it.

]]> How to get staff to sell in a difficult economy optical entreprneur, selling, team leadership, team, business coaching, optician, glasses, eyewear, designer eyewear, economy, Conor Heaney 00:27:05 On this episode you’ll hear exactly how to deal with the “I can’t afford it right now” objection. You might find this controversial, but when a client tells you, they can’t afford it, don’t believe them. It’s your job to help them think it through, and then make a good decision, one way or the other. There is a right way and a wrong way to have this conversation. Listen to this episode and get your team to listen to it urgently and start having better conversations with patients and stop giving up when they tell you they can’t afford it. On this episode you’ll hear exactly how to deal with the “I can’t afford it right now” objection. You might find this controversial, but when a client tells you, they can’t afford it, don’t believe them. It’s your job to help them think it through, and then make a good decision, one way or the other. There is a right way and a wrong way to have this conversation. Listen to this episode and get your team to listen to it urgently and start having better conversations with patients and stop giving up when they tell you they can’t afford it. false full 21 c6a67687-95d2-45e3-a6db-afa3712f5f0e Stop Trying To Do Everything Yourself I also reveal the one mistake - that I guarantee is happening in your practice, that is stopping you selling sunglasses. This one mistake could be costing you thousands and you’ve not even realised it’s happening.

]]> Fri, 19 May 2023 08:00:00 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/stop-trying-to-do-everything-yourself-quRzVvVw I also reveal the one mistake - that I guarantee is happening in your practice, that is stopping you selling sunglasses. This one mistake could be costing you thousands and you’ve not even realised it’s happening.

]]> Stop Trying To Do Everything Yourself Conor Heaney 00:21:17 In this this episode I let you into the secret to achieving more success in your practice, and it’s so simple! Stop trying to do everything yourself! In this this episode I let you into the secret to achieving more success in your practice, and it’s so simple! Stop trying to do everything yourself! sunglasses, success secrets, sales false full 20 6da1d8f2-2acf-4e03-ac23-e20e9c7aba67 The Staff Dress Code Minefield – You’re Not Wearing That Are You?! In the episode listen to a live snippet of a Q&A from our staff training workshop. Conor and his team take on more awkward conversations with grace and good humour, but always making sure the message is received!This one is all about dress codes, and how you tackle the thorny issue of how you to tell someone they need to step it up in the style department. 

]]> Fri, 12 May 2023 08:00:00 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/the-staff-dress-code-minefield-youre-not-wearing-that-are-you-pJu4RQkx In the episode listen to a live snippet of a Q&A from our staff training workshop. Conor and his team take on more awkward conversations with grace and good humour, but always making sure the message is received!This one is all about dress codes, and how you tackle the thorny issue of how you to tell someone they need to step it up in the style department. 

]]> The Staff Dress Code Minefield – You’re Not Wearing That Are You?! Conor Heaney 00:21:00 How do you tackle the minefield of telling someone what they’re wearing doesn’t look good? Or worse, what they’re wearing is not making your business look good? Should you have a dress code for you staff? How would you enforce it? How do you tackle the minefield of telling someone what they’re wearing doesn’t look good? Or worse, what they’re wearing is not making your business look good? Should you have a dress code for you staff? How would you enforce it? communication, learning, dress code, core values, dispensing opticians, niche eyewear, team training, staff training workshop, optical practice, client-focused approach, growth, uncomfortable conversations false full 19 251d4161-a22a-4304-a1fb-f72d99b8bc20 The Ultimate Success Formula Would you like to know the Ultimate Success Formula? Listen to today’s podcast to learn this CRUICAL lesson to creating success in your business.

]]> Fri, 5 May 2023 08:00:00 +0000 conor@jonesand.co (Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/the-ultimate-success-formula-0pbil_vw Would you like to know the Ultimate Success Formula? Listen to today’s podcast to learn this CRUICAL lesson to creating success in your business.

]]> The Ultimate Success Formula Conor Heaney 00:26:33 On this episode Conor literally reveals the formula for success in business and in life! When you understand this five-step formula you’ll be able to see clearly when something isn’t working in your practice and what to do to get the exact results that you truly desire. On this episode Conor literally reveals the formula for success in business and in life! When you understand this five-step formula you’ll be able to see clearly when something isn’t working in your practice and what to do to get the exact results that you truly desire. optical success academy, business fundamentals, success tips, profitability, tony robins, optics, buisness coaching, optician, goal setting false full 18 def32731-e1cf-48d4-a1ff-651588f66a25 How to fix the problems in your practice without creating a negative energy. Would you like your team trained by Conor (AND the Jones And Co. team) live in Manchester this June?

  • I will train your staff for you LIVE! Your staff, my staff and Me.
     
  • This is for your dispensing team, reception team and optical assistants, and optometrists.
     
  • Each year we have NEW topics, roundtable discussions and new workshop exercises.
     
  • And this event is where your team will get to see behind the scenes of Jones And Co. and what makes it work, with a live 'access-all-areas' tour.

 

Here's What We'll Cover With Your Staff:

  • How to dispense highest value frames and lenses and present pricing and options 
     
  • How to do a styling consultation and eyewear discovery conversation
     
  • How to select frame stock and work with niche eyewear
     
  • How to deliver world class customer service that gets more referrals
     
  • Advanced training from me on daily habits we use to operate the practice and how we achieved record growth in the last 12 months
     
  • Overcome mental hurdles
     
  • Learn how to best work with you
     
  • Panels, workshops, role plays, Q&A and more

 

I will send them back to you with:

  • More excitement for their job!
     
  • A renewed FOCUS on how they can help your practice grow.
     
  • A clearer vision for where your practice is going.

 

For more information about the staff training workshop email Carina: info@opticalsuccessacademy.com

]]> Fri, 28 Apr 2023 16:07:04 +0000 conor@jonesand.co (Jones And Co Team, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/how-to-fix-the-problems-in-your-practice-without-creating-a-negative-energy-RmiS4B6I Would you like your team trained by Conor (AND the Jones And Co. team) live in Manchester this June?

  • I will train your staff for you LIVE! Your staff, my staff and Me.
     
  • This is for your dispensing team, reception team and optical assistants, and optometrists.
     
  • Each year we have NEW topics, roundtable discussions and new workshop exercises.
     
  • And this event is where your team will get to see behind the scenes of Jones And Co. and what makes it work, with a live 'access-all-areas' tour.

 

Here's What We'll Cover With Your Staff:

  • How to dispense highest value frames and lenses and present pricing and options 
     
  • How to do a styling consultation and eyewear discovery conversation
     
  • How to select frame stock and work with niche eyewear
     
  • How to deliver world class customer service that gets more referrals
     
  • Advanced training from me on daily habits we use to operate the practice and how we achieved record growth in the last 12 months
     
  • Overcome mental hurdles
     
  • Learn how to best work with you
     
  • Panels, workshops, role plays, Q&A and more

 

I will send them back to you with:

  • More excitement for their job!
     
  • A renewed FOCUS on how they can help your practice grow.
     
  • A clearer vision for where your practice is going.

 

For more information about the staff training workshop email Carina: info@opticalsuccessacademy.com

]]> How to fix the problems in your practice without creating a negative energy. Jones And Co Team, Conor Heaney 00:42:18 Do you have trouble running effective staff meetings? Does all your feedback land in a negative way? Are you struggling to get your team to engage with the progress you want to make in your practice? The ideas discussed in this podcast could radically improve the way you communicate with your team and the way they communicate with each other! In today’s episode of the Optical Entrepreneur Podcast, I take you behind the scenes at my own practice, Jones And Co. Styling Opticians in Manchester, and share a snippet of a weekly team meeting. You’ll hear me in real time in conversation with my team covering why returning to our core values is the key to solving problems in the practice. And how we talk about problems, without blame, and getting comfortable having the uncomfortable conversations. Make sure you turn this one up nice and loud. This is what running a team is all about! Enjoy! Do you have trouble running effective staff meetings? Does all your feedback land in a negative way? Are you struggling to get your team to engage with the progress you want to make in your practice? The ideas discussed in this podcast could radically improve the way you communicate with your team and the way they communicate with each other! In today’s episode of the Optical Entrepreneur Podcast, I take you behind the scenes at my own practice, Jones And Co. Styling Opticians in Manchester, and share a snippet of a weekly team meeting. You’ll hear me in real time in conversation with my team covering why returning to our core values is the key to solving problems in the practice. And how we talk about problems, without blame, and getting comfortable having the uncomfortable conversations. Make sure you turn this one up nice and loud. This is what running a team is all about! Enjoy! world-class service, communication, learning, core values, dispensing opticians, team meetings, profitability., optical success academy, niche eyewear, eyewear styling consultations, culture, following processes, hidden profits, business fundamentals, high-value frames, responsibility, positive mindset, staff training workshop, lenses, optical practice, client-focused approach, growth, uncomfortable conversations, mistakes false full 17 6901eb39-8c66-457a-8760-0b803ba6c0fd Live Q&A with Will Butler Adams, CEO of Brompton Bikes This is a special episode of the Optical Entrepreneur, we’ve refreshed the format so that we can take you even more behind the scenes of Jones And Co. Styling Opticians and give you even more sneak peeks into Optical Success Academy and what we’re working on with our members. 

 

Every year in Optical Success Academy we hold an annual conference for our community of independent optometrists, opticians, and practice owners. We go out of our way to make this an amazing event over a couple of days. This episode of a snippet of one of those events.

 

In this episode you will hear a Q&A with one of our keynote speakers, Will Butler-Adams director and CEO of Brompton Bikes, the iconic folding bike. Will is one our favourite ever keynote speakers and you will hear Will and Conor field question that were asked by our members at the event.

 

This special episode is packed full of lessons that are still critically important today, that you’ll get a ton of value from. Enjoy!

]]> Fri, 7 Apr 2023 08:00:00 +0000 conor@jonesand.co (Will Butler- Adams, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/live-qa-with-will-butler-adams-ceo-of-brompton-bikes-0nTgLhZv This is a special episode of the Optical Entrepreneur, we’ve refreshed the format so that we can take you even more behind the scenes of Jones And Co. Styling Opticians and give you even more sneak peeks into Optical Success Academy and what we’re working on with our members. 

 

Every year in Optical Success Academy we hold an annual conference for our community of independent optometrists, opticians, and practice owners. We go out of our way to make this an amazing event over a couple of days. This episode of a snippet of one of those events.

 

In this episode you will hear a Q&A with one of our keynote speakers, Will Butler-Adams director and CEO of Brompton Bikes, the iconic folding bike. Will is one our favourite ever keynote speakers and you will hear Will and Conor field question that were asked by our members at the event.

 

This special episode is packed full of lessons that are still critically important today, that you’ll get a ton of value from. Enjoy!

]]> Live Q&A with Will Butler Adams, CEO of Brompton Bikes Will Butler- Adams, Conor Heaney 00:25:23 entrepreneur, optical success academy, cycling, brompton, optician, optometrist, bikes false full 16 75e1a0d6-b7db-4354-9feb-62951eb5e6fc Storytelling Made Easy – Michael Hague On this episode Conor and Michael talk about:

  • Why storytelling is the secret to attracting your ideal clients and patients
  • The two most important types of stories you should be telling for effectively marketing your practice
  • How to build trust, expertise and likeability with the power of story
  • The 6 step proven process for story telling that removes the mystery and any fear you may have about not being a good story teller
  • How to make sure your staff know how to tell stories that sell
  • And much more!
]]> Fri, 3 Mar 2023 09:00:00 +0000 conor@jonesand.co (Michael Hauge, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/storytelling-made-easy-michael-hague-TsO2zhLp On this episode Conor and Michael talk about:

  • Why storytelling is the secret to attracting your ideal clients and patients
  • The two most important types of stories you should be telling for effectively marketing your practice
  • How to build trust, expertise and likeability with the power of story
  • The 6 step proven process for story telling that removes the mystery and any fear you may have about not being a good story teller
  • How to make sure your staff know how to tell stories that sell
  • And much more!
]]> Storytelling Made Easy – Michael Hague Michael Hauge, Conor Heaney 00:43:26 Persuade and transform your audiences, buyers, and clients – simply, quickly and profitably. Michael Hague has been one of Hollywood’s top script consultants and story experts since 1983, working with screenwriters, filmmakers, studios and fiction writers on their screenplays and novels. Michael has consulted with every major Hollywood studio, and has worked on projects starring Will Smith, Julia Roberts, Tom Cruise, Reese Witherspoon and Morgan Freeman. Today Michael coaches professional speakers, business leaders, marketers and consultants, helping to transform their stories, audiences and profits using the principles and methods of Hollywood’s most successful movies. Today you’ll discover why story telling as a skill matters to you as an optometrist and optical practice owner and how you approach marketing, selling, coaching and staff training and more! Persuade and transform your audiences, buyers, and clients – simply, quickly and profitably. Michael Hague has been one of Hollywood’s top script consultants and story experts since 1983, working with screenwriters, filmmakers, studios and fiction writers on their screenplays and novels. Michael has consulted with every major Hollywood studio, and has worked on projects starring Will Smith, Julia Roberts, Tom Cruise, Reese Witherspoon and Morgan Freeman. Today Michael coaches professional speakers, business leaders, marketers and consultants, helping to transform their stories, audiences and profits using the principles and methods of Hollywood’s most successful movies. Today you’ll discover why story telling as a skill matters to you as an optometrist and optical practice owner and how you approach marketing, selling, coaching and staff training and more! optical success academy, script writing, business, independet business, storytelling, optical entrepreneur false full 15 bd01dcd7-b9f5-4ba8-9228-9dcbcb71548d Martin Grunburg - The Habit Factor In this episode Conor and Martin talk about:

  • The most important factors in forming a new habits
  • The types of habit that are critical for achieving growth in your business
  • Why SMART goals are slightly stupid 
  • And much more!
]]> Fri, 3 Feb 2023 09:00:00 +0000 conor@jonesand.co (Martin Grunburg, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/martin-grunburg-the-habit-factor-qVWbF6ge In this episode Conor and Martin talk about:

  • The most important factors in forming a new habits
  • The types of habit that are critical for achieving growth in your business
  • Why SMART goals are slightly stupid 
  • And much more!
]]> Martin Grunburg - The Habit Factor Martin Grunburg, Conor Heaney 00:38:11 Martin Grunburg – The Habit Factor; An innovative method to align habits with goals to achieve success. Have you ever wondered why your results aren’t equal to your capabilities or full potential? The Habit Factor not only provides the answer, it presents you with a specific and simple technique to transform your life. After this, you will never look at habits or goal achievement in the same ways you did in the past. Nike has the slogan Just Do it. The Habit Factor version of that is Just Do It – OFTEN! Martin Grunburg – The Habit Factor; An innovative method to align habits with goals to achieve success. Have you ever wondered why your results aren’t equal to your capabilities or full potential? The Habit Factor not only provides the answer, it presents you with a specific and simple technique to transform your life. After this, you will never look at habits or goal achievement in the same ways you did in the past. Nike has the slogan Just Do it. The Habit Factor version of that is Just Do It – OFTEN! conor heaney, optical success academy, the habit factor, martin grunburg false full 14 dfde7ecd-50ce-4d58-a0f7-aff3d9d0b9dc Jon Gordon – The Energy Bus Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, Campbell’s Soup, Dell, Publix, Southwest Airlines, Miami Heat, The Los Angeles Rams, Snapchat, Truist Bank, Clemson Football, Northwestern Mutual, West Point Academy and more.

Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.

]]> Fri, 6 Jan 2023 09:00:00 +0000 conor@jonesand.co (Jon Gordon, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/jon-gordon-the-energy-bus-R8IwbTkh Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, Campbell’s Soup, Dell, Publix, Southwest Airlines, Miami Heat, The Los Angeles Rams, Snapchat, Truist Bank, Clemson Football, Northwestern Mutual, West Point Academy and more.

Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.

]]> Jon Gordon – The Energy Bus Jon Gordon, Conor Heaney 00:28:30 Jon Gordon is the best-selling author of The Energy Bus – 10 rules to fuel your life, work and team with positive energy. His principles have been put to the test by numerous Fortune 500 companies, professional and college sports teams, school districts, hospitals, and non-profits. He is the author of 26 books including 12 best sellers and 5 children’s books. Jon Gordon is the best-selling author of The Energy Bus – 10 rules to fuel your life, work and team with positive energy. His principles have been put to the test by numerous Fortune 500 companies, professional and college sports teams, school districts, hospitals, and non-profits. He is the author of 26 books including 12 best sellers and 5 children’s books. entrepreneurship, conor heaney, energy bus, jon gordon, optical entrepreneur, development, cornell university, fortune 500 false full 13 c2010c9b-ad7d-4833-9695-21d056b82396 François van den Abeele on Sea2see Sea2see is using business as a force for good. They are a Certified B Corporation and leaders in the global movement for an inclusive, equitable, and regenerative economy. The B stands for “benefit” and refers to benefiting workers, the community and the environment. 

On this episode Conor and Francois discuss:

  • How any practice can be a force for good – how to find a higher purpose in your work
  • The importance of staying true to your values and being authentic
  • The inspiring Sea to See origin story and how it became much more than just an eyewear brand
  • How any independent practice owner can make a difference in their community, for their staff and clients and the environment

https://www.sea2see.org/

https://www.sea2seefoundation.org/

 

 

]]> Fri, 2 Dec 2022 09:00:00 +0000 conor@jonesand.co (François van den Abeele, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/francois-van-den-abeele-on-sea2see-I60fOfEa Sea2see is using business as a force for good. They are a Certified B Corporation and leaders in the global movement for an inclusive, equitable, and regenerative economy. The B stands for “benefit” and refers to benefiting workers, the community and the environment. 

On this episode Conor and Francois discuss:

  • How any practice can be a force for good – how to find a higher purpose in your work
  • The importance of staying true to your values and being authentic
  • The inspiring Sea to See origin story and how it became much more than just an eyewear brand
  • How any independent practice owner can make a difference in their community, for their staff and clients and the environment

https://www.sea2see.org/

https://www.sea2seefoundation.org/

 

 

]]> François van den Abeele on Sea2see François van den Abeele, Conor Heaney 00:46:49 François van den Abeele is the Founder & CEO of Sea2see Eyewear - an eyewear company which designs and produces optical frames and sunglasses entirely made with recycled marine plastic waste collected in collaboration with thousands of fishermen in Spain, France and Africa. François van den Abeele is the Founder & CEO of Sea2see Eyewear - an eyewear company which designs and produces optical frames and sunglasses entirely made with recycled marine plastic waste collected in collaboration with thousands of fishermen in Spain, France and Africa. optical success academy, sustainability, sea2see, independent practice, optical entrepreneur, optics, eyewear false full 12 70d3406c-f4c4-431c-96ab-62119308121c The Hour A Day Entrepreneur - Henry J Evans On This Episode Conor and Henry Discuss:

  • What it means to be an hour a day entrepreneur
  • How to have autonomy and more control over your business and your life
  • The 3 most important areas to invest your time
  • The science that you must learn to grow your practice
  • Specific strategies and habits that will change your practice and your productivity
  • And much more!
]]> Fri, 4 Nov 2022 09:00:00 +0000 conor@jonesand.co (Henry Evans, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/the-hour-a-day-entrepreneur-henry-j-evans-xCe6R4n0 On This Episode Conor and Henry Discuss:

  • What it means to be an hour a day entrepreneur
  • How to have autonomy and more control over your business and your life
  • The 3 most important areas to invest your time
  • The science that you must learn to grow your practice
  • Specific strategies and habits that will change your practice and your productivity
  • And much more!
]]> The Hour A Day Entrepreneur - Henry J Evans Henry Evans, Conor Heaney 00:51:24 Henry Evans is an author and entrepreneur with extensive background in business, management, marketing and sales and has successfully sold millions of dollars worth of products and services to clients such as the FBI, The Executive Office of the President of the United States, Southwest Airlines, Wells Fargo, and down to hundreds of small businesses. Henry made the leap to entrepreneurship while working only one hour a day because that was all the spare time he had at the time. Henry’s lessons and expertise are super relevant for practice owners who need to make the leap from optometrist to entrepreneur and owner of the business usually with limited time available. Henry will show you how you can get more freedom from your practice and actually achieve better results while working less not more. Henry Evans is an author and entrepreneur with extensive background in business, management, marketing and sales and has successfully sold millions of dollars worth of products and services to clients such as the FBI, The Executive Office of the President of the United States, Southwest Airlines, Wells Fargo, and down to hundreds of small businesses. Henry made the leap to entrepreneurship while working only one hour a day because that was all the spare time he had at the time. Henry’s lessons and expertise are super relevant for practice owners who need to make the leap from optometrist to entrepreneur and owner of the business usually with limited time available. Henry will show you how you can get more freedom from your practice and actually achieve better results while working less not more. conor heaney, optical success academy, the optical entrepreneur, henry evans false full 11 2e569c50-b439-4bc4-a39f-22ba2d011189 Brad Federman: Cultivating Culture – 101 Ways to Foster Engagement in 15 Minutes or Less In this episode Conor and Brad talk about:

  • How your culture affects your ability to attract and retain fantastic employees – and how to get this important benefit working for you
  • Why you should stop doing some meetings entirely and save time and what to do instead
  • How to free yourself from being the bottleneck in your practice so your team can take many more tasks off your plate saving you time and giving you more freedom from your practice and superior financial results
  • Practical exercises that will increase energy and passion and engagement with your team
  • How stronger culture creates increases revenue and profitability

https://performancepointllc.com

Brad Federman's book Cultivating Culture is available to buy on Amazon

]]> Fri, 7 Oct 2022 08:00:00 +0000 conor@jonesand.co (Brad Federman, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/brad-federman-cultivating-culture-101-ways-to-foster-engagement-in-15-minutes-or-less-mRYOpYDy In this episode Conor and Brad talk about:

  • How your culture affects your ability to attract and retain fantastic employees – and how to get this important benefit working for you
  • Why you should stop doing some meetings entirely and save time and what to do instead
  • How to free yourself from being the bottleneck in your practice so your team can take many more tasks off your plate saving you time and giving you more freedom from your practice and superior financial results
  • Practical exercises that will increase energy and passion and engagement with your team
  • How stronger culture creates increases revenue and profitability

https://performancepointllc.com

Brad Federman's book Cultivating Culture is available to buy on Amazon

]]> Brad Federman: Cultivating Culture – 101 Ways to Foster Engagement in 15 Minutes or Less Brad Federman, Conor Heaney 00:49:33 Culture cannot be a set-it and forget-it aspect of your business. Weaving culture-building into your daily and weekly activities strengthens the engagement of your team and reinforces the key principles of your desired culture, making it a reality. Brad Federman is the leadership coach, Founder of Performance Point LLC and author of the book Cultivating Culture. Culture cannot be a set-it and forget-it aspect of your business. Weaving culture-building into your daily and weekly activities strengthens the engagement of your team and reinforces the key principles of your desired culture, making it a reality. Brad Federman is the leadership coach, Founder of Performance Point LLC and author of the book Cultivating Culture. brad federman, team building, optical success academy, cultivating culture, optical entrepreneur, teamwork false full 10 6dedaade-4fc6-4e96-ba1e-07a680ebe233 Jason Kirk on Eyewear Expertise On this episode Conor and Jason discuss:

  • Why the story of your practice matters to your clients and patients
  • How to make clients want to spend 1000 USD or GBP on eyewear
  • The recent changes in the US and UK optical markets
  • Frame buying tips
  • How to get your team passionate about eyewear
  • The key to live events and great trunk shows

And more!

www.kirkandkirk.com

www.theopticalentrepreneur.com

www.opticalsuccessacademy.co.uk

www.opticalsuccessacademy.com

]]> Fri, 2 Sep 2022 08:00:00 +0000 conor@jonesand.co (Jason Kirk, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/jason-kirk-on-eyewear-expertise-DQMXKcxM On this episode Conor and Jason discuss:

  • Why the story of your practice matters to your clients and patients
  • How to make clients want to spend 1000 USD or GBP on eyewear
  • The recent changes in the US and UK optical markets
  • Frame buying tips
  • How to get your team passionate about eyewear
  • The key to live events and great trunk shows

And more!

www.kirkandkirk.com

www.theopticalentrepreneur.com

www.opticalsuccessacademy.co.uk

www.opticalsuccessacademy.com

]]> Jason Kirk on Eyewear Expertise Jason Kirk, Conor Heaney 00:58:29 Jason Kirk is the co-founder of Kirk and Kirk, a unique line of eyewear designed to inspire those who wear them. Their designs have been nominated for prominent design awards, widely written about in the media, they are sold in over 30 countries worldwide and are often seen on the red carpet and in popular TV series. Jason, along with his wife Karen Kirk, have been involved in as aspects of optics internationally, on the design and wholesale side, branding, marketing, opening and running retail stores and generally pushing the optical industry forward in every way he can. Jason Kirk is the co-founder of Kirk and Kirk, a unique line of eyewear designed to inspire those who wear them. Their designs have been nominated for prominent design awards, widely written about in the media, they are sold in over 30 countries worldwide and are often seen on the red carpet and in popular TV series. Jason, along with his wife Karen Kirk, have been involved in as aspects of optics internationally, on the design and wholesale side, branding, marketing, opening and running retail stores and generally pushing the optical industry forward in every way he can. kirk and kirk, optical success academy, designer, optical entrepreneur, optics, eyewear, jason kirk false full 9 209a261e-ccce-42e2-aa62-a7f2c6eafee8 Steve Anderson - The Bezos Letters In this interview Conor and Steve discuss:

  • The link between risk and growth and what your practice can learn from Amazon’s approach to risk
  • One counter-intuitive leadership principle that will help your practice achieve more breakthroughs
  • Practical ways to use the principle of customer obsession like Amazon to increase revenue, referrals and repeat business
  • How independent businesses can strategically compete against Amazon
  • And more

 https://thebezosletters.com

 

]]> Fri, 5 Aug 2022 08:00:00 +0000 conor@jonesand.co (steve anderson, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/steve-anderson-the-bezos-letters-s6nXvgVv In this interview Conor and Steve discuss:

  • The link between risk and growth and what your practice can learn from Amazon’s approach to risk
  • One counter-intuitive leadership principle that will help your practice achieve more breakthroughs
  • Practical ways to use the principle of customer obsession like Amazon to increase revenue, referrals and repeat business
  • How independent businesses can strategically compete against Amazon
  • And more

 https://thebezosletters.com

 

]]> Steve Anderson - The Bezos Letters steve anderson, Conor Heaney 00:48:44 Steve Anderson is the best-selling author of The Bezos Letters – 14 Principles to Grow Your Business Like Amazon. For over 20 years, Jeff Bezos – the founder of Amazon, has personally written Letters to Shareholders that reveal the underlying principles and strategies he used to grow Amazon. For the first time, The Bezos Letters unlocks the key lessons, mindset, principles, and steps Bezos continues to use to make Amazon the massive success it is today. Steve Anderson is the best-selling author of The Bezos Letters – 14 Principles to Grow Your Business Like Amazon. For over 20 years, Jeff Bezos – the founder of Amazon, has personally written Letters to Shareholders that reveal the underlying principles and strategies he used to grow Amazon. For the first time, The Bezos Letters unlocks the key lessons, mindset, principles, and steps Bezos continues to use to make Amazon the massive success it is today. leadership, jeff bezos, optical entrepreneur, amazon false full 8 5b730e92-9d64-4488-adc5-a294fabd4254 Selina Horshi on Lessons From The Hospitality Industry This episode is full of insights and lessons from the hospitality industry, that will help you grow your practice. 

On This Episode Conor and Selina talk about:

  • How to earn the respect of your team and be a better leader
  • How to craft your reputation and become a person of influence in your community
  • How to play to your strengths as an independent business
  • How to grow through challenges 
  • And much more!
]]> Fri, 1 Jul 2022 08:00:00 +0000 conor@jonesand.co (Selina Horshi, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/selina-horshi-on-lessons-from-the-hospitality-industry-BVAHk1x7 This episode is full of insights and lessons from the hospitality industry, that will help you grow your practice. 

On This Episode Conor and Selina talk about:

  • How to earn the respect of your team and be a better leader
  • How to craft your reputation and become a person of influence in your community
  • How to play to your strengths as an independent business
  • How to grow through challenges 
  • And much more!
]]> Selina Horshi on Lessons From The Hospitality Industry Selina Horshi, Conor Heaney 00:48:03 Hotelier, Selina Horshi is the managing director of The White Horse hotel in Derry, Northern Ireland. Her career started with an international sales position at The Sunday Times in London, Dubai and New York. She worked in marketing with The Economist leading a small team and being responsible for tens of millions of pounds of revenue. And five years ago Selina changed direction and used all that she has learned to take over the running of her family’s business The White Horse Hotel. Hotelier, Selina Horshi is the managing director of The White Horse hotel in Derry, Northern Ireland. Her career started with an international sales position at The Sunday Times in London, Dubai and New York. She worked in marketing with The Economist leading a small team and being responsible for tens of millions of pounds of revenue. And five years ago Selina changed direction and used all that she has learned to take over the running of her family’s business The White Horse Hotel. hospitality, independent business, leadership, conor heaney, hotelier, selina horshi, derry, the sunday times false full 7 88ed5645-82a6-4b9d-a62d-81542e8d8b28 Damien Grey on Liath restaurant and Michelin On this episode Conor talks to Damian about the unique business philosophy behind his success in the hospitality industry, his approach to team leadership and combating staff burn out. Damian also talks about what gave him the confidence to go high end, and how he’s had to constantly re-invent, evolve, and adapt after the pandemic.

In this episode Damian offers a ton of advice to help you grow your practice and keep it fresh and exciting. 

]]> Fri, 3 Jun 2022 08:00:00 +0000 conor@jonesand.co (Optical Success Academy) https://the-optical-entrepreneur.simplecast.com/episodes/damien-grey-on-liath-restaurant-and-michelin-4eJU_8df On this episode Conor talks to Damian about the unique business philosophy behind his success in the hospitality industry, his approach to team leadership and combating staff burn out. Damian also talks about what gave him the confidence to go high end, and how he’s had to constantly re-invent, evolve, and adapt after the pandemic.

In this episode Damian offers a ton of advice to help you grow your practice and keep it fresh and exciting. 

]]> Damien Grey on Liath restaurant and Michelin Optical Success Academy 00:52:52 In early 2022 Liath restaurant in Blackrock, Dublin, was promoted from one to two Michelin stars, one the greatest achievements in the restaurant world. Chef-owner Damien Grey is a driven and passionate restaurant entrepreneur, a man with a plan, and the determination to see it though. In early 2022 Liath restaurant in Blackrock, Dublin, was promoted from one to two Michelin stars, one the greatest achievements in the restaurant world. Chef-owner Damien Grey is a driven and passionate restaurant entrepreneur, a man with a plan, and the determination to see it though. michelin stars, leadership, conor heaney, restaurant, academy, liath, optical success, optical entrepreneur false full 6 938dd8f2-4e93-41a2-b4a5-b4a04b4ccc12 Andrew Lock on Walt Disney's Way There are many lessons out there from successful companies for the small business owner and entrepreneur. Who better than one of the most recognisable and beloved brands in the world to learn from? 

In this episode, one of the foremost experts on Disney and author of the book ‘Walt Disney’s Way’ explores the two big reasons why your business should model Disney, how to approach risk taking successfully in your practice, why innovators make more money than inventors, the reason why two out three visitors to Disney theme parks are repeat guests, the mindset required to deliver a premium experience and charge premium prices and more!

***

This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

***

Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

 

***

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

]]> Fri, 6 May 2022 08:00:00 +0000 conor@jonesand.co (Andrew Lock, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/andrew-lock-on-walt-disneys-way-MBkJTgaU There are many lessons out there from successful companies for the small business owner and entrepreneur. Who better than one of the most recognisable and beloved brands in the world to learn from? 

In this episode, one of the foremost experts on Disney and author of the book ‘Walt Disney’s Way’ explores the two big reasons why your business should model Disney, how to approach risk taking successfully in your practice, why innovators make more money than inventors, the reason why two out three visitors to Disney theme parks are repeat guests, the mindset required to deliver a premium experience and charge premium prices and more!

***

This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

***

Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

 

***

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

]]> Andrew Lock on Walt Disney's Way Andrew Lock, Conor Heaney 00:53:05 The Walt Disney company is the world’s premier entertainment company, highly profitable, and much admired by Disney fans and customers all over the world. But is all started with just one man and one idea. Our guest today is Andrew Lock, the author of 9 books, the latest of which is Walt Disney’s Way. Andrew is a leading expert on Disney and a successful entrepreneur in his own right. The Walt Disney company is the world’s premier entertainment company, highly profitable, and much admired by Disney fans and customers all over the world. But is all started with just one man and one idea. Our guest today is Andrew Lock, the author of 9 books, the latest of which is Walt Disney’s Way. Andrew is a leading expert on Disney and a successful entrepreneur in his own right. business, disney, premium practice, optical entrepreneur, risk taking false full 5 1788988a-8b76-4dca-be31-b584c6fe3b32 Kurt Mortensen on Maximum Influence Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence.  Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence.  His books have been translated into 28 languages.   He is also the host of the popular podcast Maximize Your Influence. 

On this episode Conor and Kurt talk about his book Maximum Influence and the conversation dives deep into the 12 universal laws of persuasion.

If you want to improve your practice and reach your goals, your ability to persuade, influence and motivate your target market and potential patients, your existing patients, and your staff is critical. This really is one of the most important subjects to understand and to master so that you can lead your practice and your team to success. This episode is full of takeaways that will help you and your team improve your Persuasion IQ.

 

]]> Fri, 1 Apr 2022 08:00:00 +0000 conor@jonesand.co (Conor Heaney, Kurt Mortensen) https://the-optical-entrepreneur.simplecast.com/episodes/kurt-mortensen-on-maximum-influence-5prGH0nY Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence.  Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence.  His books have been translated into 28 languages.   He is also the host of the popular podcast Maximize Your Influence. 

On this episode Conor and Kurt talk about his book Maximum Influence and the conversation dives deep into the 12 universal laws of persuasion.

If you want to improve your practice and reach your goals, your ability to persuade, influence and motivate your target market and potential patients, your existing patients, and your staff is critical. This really is one of the most important subjects to understand and to master so that you can lead your practice and your team to success. This episode is full of takeaways that will help you and your team improve your Persuasion IQ.

 

]]> Kurt Mortensen on Maximum Influence Conor Heaney, Kurt Mortensen 00:49:11 Most people have a great desire to succeed but many times fall short of their goals. Kurt Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do, and like doing it. Most people have a great desire to succeed but many times fall short of their goals. Kurt Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do, and like doing it. conor heaney, optical success academy, persuasion, influence, optical entrepreneur, maximum influence false full 4 2b173f7f-8f54-4982-9ec0-5b8c7c61c731 Alan O'Neill - Premium Is The New Black Successful organisations recognise that excellence in customer experience is the next great battleground in business.

Retailers in particular have experienced more disruption than most and there are many lessons and insights in today’s show that you can use to grow your practice.

Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black.

Alan has supported iconic brands like Selfridges, Harrods, Intel, Lufthansa, Mercedes, and Renault through change, helping them to refresh their culture and put the customer at the heart of all decision making.

In this episode Conor talks with Alan about key retail concepts that will help any practice owner transform their practice to be truly premium.

 

***

This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

***

Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

 

***

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

]]> Fri, 4 Mar 2022 00:00:00 +0000 conor@jonesand.co (Alan O'Neill, Conor Heaney) https://the-optical-entrepreneur.simplecast.com/episodes/alan-oneill-premium-is-the-new-black-GCQ1KYpr Successful organisations recognise that excellence in customer experience is the next great battleground in business.

Retailers in particular have experienced more disruption than most and there are many lessons and insights in today’s show that you can use to grow your practice.

Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black.

Alan has supported iconic brands like Selfridges, Harrods, Intel, Lufthansa, Mercedes, and Renault through change, helping them to refresh their culture and put the customer at the heart of all decision making.

In this episode Conor talks with Alan about key retail concepts that will help any practice owner transform their practice to be truly premium.

 

***

This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

***

Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

 

***

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

]]> Alan O'Neill - Premium Is The New Black Alan O'Neill, Conor Heaney 00:37:00 Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black. In this new world where the speed and complexity of change accelerates exponentially, businesses around the world and across industry are trying to be even more relevant in a new marketplace. Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black. In this new world where the speed and complexity of change accelerates exponentially, businesses around the world and across industry are trying to be even more relevant in a new marketplace. selfridges, premium practice, optical entrepreneur, retail false full 3 8ce9c72e-0249-4caf-9ea8-6f392a27cc55 Kevin Eastman on Why The Best Are The Best In this episode, Conor talks with Kevin about his book – Why The Best Are The Best.

You’ll get an up-close look at how and why the best are the way they are. In any field; sports; business; optometry. There are common principles in play. Kevin’s insights will help you see these same mindsets, habits and strategies are not just for elite athletes or the otherwise famous. We can all insert them into our lives and careers to help us become our best.

As a coach of the 2008 NBA Champion Boston Celtics, Kevin Eastman has lived in the world of the best while observing and studying them every day. He studies what makes the best their best – their habits, mindsets, strategies, and everyday choices.

Over his 40 years in the game of basketball at the college and professional levels, Kevin Eastman has become widely known as one of the very best teachers in the game.

 

Resources Mentioned on this episode:

www.kevineastman.net

Twitter: @kevineastman

 

 

***

This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

***

 

Become A Member: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.opticalsuccessacademy.com

www.opticalsuccessacademy.co.uk

www.greatopticalmarketing.com

 

 

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

 

]]> Fri, 4 Feb 2022 00:00:00 +0000 conor@jonesand.co (Conor Heaney, Kevin Eastman) https://the-optical-entrepreneur.simplecast.com/episodes/kevin-eastman-on-why-the-best-are-the-best-AvCfpYyF In this episode, Conor talks with Kevin about his book – Why The Best Are The Best.

You’ll get an up-close look at how and why the best are the way they are. In any field; sports; business; optometry. There are common principles in play. Kevin’s insights will help you see these same mindsets, habits and strategies are not just for elite athletes or the otherwise famous. We can all insert them into our lives and careers to help us become our best.

As a coach of the 2008 NBA Champion Boston Celtics, Kevin Eastman has lived in the world of the best while observing and studying them every day. He studies what makes the best their best – their habits, mindsets, strategies, and everyday choices.

Over his 40 years in the game of basketball at the college and professional levels, Kevin Eastman has become widely known as one of the very best teachers in the game.

 

Resources Mentioned on this episode:

www.kevineastman.net

Twitter: @kevineastman

 

 

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

***

 

Become A Member: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.opticalsuccessacademy.com

www.opticalsuccessacademy.co.uk

www.greatopticalmarketing.com

 

 

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

 

]]> Kevin Eastman on Why The Best Are The Best Conor Heaney, Kevin Eastman 00:38:36 Winning the NBA Championship in 2008. Losing in the NBA Finals in 2010. Though they were completely different endings, emotionally both were amazing learning opportunities that author Kevin Eastman experienced as assistant coach of the Boston Celtics. These events, and many others from Kevin’s forty-plus years in the game, have motivated him to write Why The Best Are The Best. Winning the NBA Championship in 2008. Losing in the NBA Finals in 2010. Though they were completely different endings, emotionally both were amazing learning opportunities that author Kevin Eastman experienced as assistant coach of the Boston Celtics. These events, and many others from Kevin’s forty-plus years in the game, have motivated him to write Why The Best Are The Best. leadership, conor heaney, kevin eastman, why the best are the best, boston celtics false full 2 eee36032-d562-47cc-8743-e73f289118e7 Fred Reichheld on Winning On Purpose: The Unbeatable Strategy Of Loving Customers In this episode, Conor talks with Fred about his book – Winning On Purpose: The Unbeatable Strategy of Loving Customers.

You’ll discover how NPS feedback from millions of customers has revealed that the previously invisible forces of love and loyalty drive business success. Fred explains why most NPS practitioners achieve just a small fraction of the system’s potential, and how leading practitioners use it as a moral compass to ensure people are treated right.

Fred reveals the difference between ‘good profits’ and ‘bad profits’ with the revolutionary Earned Growth Rate which provides the accounting twin to complement NPS, ensuring firms earn ‘good profits’ – generated when customers come back for more and bring their friends.

 

***

This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

***

Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

 

***

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

]]> Mon, 13 Dec 2021 00:00:00 +0000 conor@jonesand.co (Conor Heaney, Fred Reichend) https://the-optical-entrepreneur.simplecast.com/episodes/fred-reichheld-on-winning-on-purpose-the-unbeatable-strategy-of-loving-customers-rwVTbJvC In this episode, Conor talks with Fred about his book – Winning On Purpose: The Unbeatable Strategy of Loving Customers.

You’ll discover how NPS feedback from millions of customers has revealed that the previously invisible forces of love and loyalty drive business success. Fred explains why most NPS practitioners achieve just a small fraction of the system’s potential, and how leading practitioners use it as a moral compass to ensure people are treated right.

Fred reveals the difference between ‘good profits’ and ‘bad profits’ with the revolutionary Earned Growth Rate which provides the accounting twin to complement NPS, ensuring firms earn ‘good profits’ – generated when customers come back for more and bring their friends.

 

***

This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

***

Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

 

***

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

]]> Fred Reichheld on Winning On Purpose: The Unbeatable Strategy Of Loving Customers Conor Heaney, Fred Reichend 00:43:31 Fred Reicheld is a New York Times best selling author, business strategist, Bain fellow and creator of Net Promoter Score. Few management ideas have spread so far and so wide as the Net Promoter System. Since its introduction 20 years ago by customer loyalty guru Fred Reichheld, companies across the spectrum have adopted it – from Mercedes Benz to Apple, to Google to Amazon to Warby Parker and Peleton and Nike. Fred Reicheld is a New York Times best selling author, business strategist, Bain fellow and creator of Net Promoter Score. Few management ideas have spread so far and so wide as the Net Promoter System. Since its introduction 20 years ago by customer loyalty guru Fred Reichheld, companies across the spectrum have adopted it – from Mercedes Benz to Apple, to Google to Amazon to Warby Parker and Peleton and Nike. conor heaney, optical success academy, winning on purpose, fred reichheld, net promoter score, the optical entrepreneur, nps, loving customers false full 1