https://simplecast.com Grow & Thrive: A Call to Action On this show, hosts Bri Amarillas and Laura Mae Smith of Intuit provide marketers and communicators with the most cutting edge ways of thinking about and engaging in the craft of marketing and communications. They talk to internal leaders, external influencers, and challenge you, the listener, with a call to action. en Mon, 31 Jul 2023 20:14:30 +0000 Mon, 15 Apr 2024 19:59:35 +0000 https://call-to-action.simplecast.com Grow & Thrive: A Call to Action https://image.simplecastcdn.com/images/2268592d-2a9c-4815-a765-979537ba964e/02a867a6-82d0-4a4a-a561-a1fe4a6be02e/3000x3000/cta-albumart-2022.jpg?aid=rss_feed https://call-to-action.simplecast.com episodic On this show, hosts Bri Amarillas and Laura Mae Smith of Intuit provide marketers and communicators with the most cutting edge ways of thinking about and engaging in the craft of marketing and communications. They talk to internal leaders, external influencers, and challenge you, the listener, with a call to action. Bri Amarillas, Laura Mae Smith false https://feeds.simplecast.com/5zMSZ0YE Mos' Okediji marketingcommsld@intuit.com 2abbaedb-4f06-4fb0-bf79-bab2558b56e2 Making Impact in the Increasingly Competitive World of Social Media Marketing The social media market is more fragmented - and more sophisticated - than ever before. How do brands decide on a social strategy that fits with their broader organizational goals, while cutting out the noise?

Lauren Thomas develops social media strategies for billion dollar brands, and is currently the Head of Social Media for Intuit TurboTax. She shares her insights on knowing when there’s a growing audience on a new channel, how to keep an authentic presence for the brand, and how to handle the higher content volume and trend turnover in this fast-paced corner of the marketing and communications world.

]]> Mon, 31 Jul 2023 20:14:30 +0000 marketingcommsld@intuit.com (Bri Amarillas, Laura Mae Smith, Lauren Thomas) https://call-to-action.simplecast.com/episodes/making-impact-in-the-increasingly-competitive-world-of-social-media-marketing-7CjwAI7p The social media market is more fragmented - and more sophisticated - than ever before. How do brands decide on a social strategy that fits with their broader organizational goals, while cutting out the noise?

Lauren Thomas develops social media strategies for billion dollar brands, and is currently the Head of Social Media for Intuit TurboTax. She shares her insights on knowing when there’s a growing audience on a new channel, how to keep an authentic presence for the brand, and how to handle the higher content volume and trend turnover in this fast-paced corner of the marketing and communications world.

]]> Making Impact in the Increasingly Competitive World of Social Media Marketing Bri Amarillas, Laura Mae Smith, Lauren Thomas 00:38:29 The social media market is more fragmented - and more sophisticated - than ever before. How do brands decide on a social strategy that fits with their broader organizational goals, while cutting out the noise? Lauren Thomas develops social media strategies for billion dollar brands, and is currently the Head of Social Media for Intuit TurboTax. She shares her insights on knowing when there’s a growing audience on a new channel, how to keep an authentic presence for the brand, and how to handle the higher content volume and trend turnover in this fast-paced corner of the marketing and communications world. The social media market is more fragmented - and more sophisticated - than ever before. How do brands decide on a social strategy that fits with their broader organizational goals, while cutting out the noise? Lauren Thomas develops social media strategies for billion dollar brands, and is currently the Head of Social Media for Intuit TurboTax. She shares her insights on knowing when there’s a growing audience on a new channel, how to keep an authentic presence for the brand, and how to handle the higher content volume and trend turnover in this fast-paced corner of the marketing and communications world. instagram, marketing, social media, tiktok, intuit, social media marketing false full 19 a94095a4-1a86-431b-bd71-1f04a3b8208c What Behavioral Science Means for Marketers and Communicators Influencing behavior is at the core of what marketers and communicators must do, but many don’t keep up with the latest research around behavioral science. Working at the intersection of psychology, sociology, economics and more, Intuit’s Jaime Kornick explains how insights from the behavioral science field can improve marketers’ jobs and the impact they have - in both big and small ways.

]]> Tue, 20 Jun 2023 12:00:00 +0000 marketingcommsld@intuit.com (Jamie Kornick) https://call-to-action.simplecast.com/episodes/what-behavioral-science-means-for-marketers-and-communicators-hqwN8Bb0 Influencing behavior is at the core of what marketers and communicators must do, but many don’t keep up with the latest research around behavioral science. Working at the intersection of psychology, sociology, economics and more, Intuit’s Jaime Kornick explains how insights from the behavioral science field can improve marketers’ jobs and the impact they have - in both big and small ways.

]]> What Behavioral Science Means for Marketers and Communicators Jamie Kornick 00:27:12 Influencing behavior is at the core of what marketers and communicators must do, but many don’t keep up with the latest research around behavioral science. Working at the intersection of psychology, sociology, economics and more, Intuit’s Jaime Kornick explains how insights from the behavioral science field can improve marketers’ jobs and the impact they have - in both big and small ways. Influencing behavior is at the core of what marketers and communicators must do, but many don’t keep up with the latest research around behavioral science. Working at the intersection of psychology, sociology, economics and more, Intuit’s Jaime Kornick explains how insights from the behavioral science field can improve marketers’ jobs and the impact they have - in both big and small ways. behavioral science, marketing, psychology, communication, experimentation false full 18 016e5a7a-548f-40fa-aaff-483f9c6421eb A Growth Mindset Leads to Meaningful Work Experiences In this episode, we welcome new co-host Laura Mae Smith to the show, and turn the tables to put former host Mos' Okediji, director of marketing and communications for learning, growth and development at Intuit, in the hot seat. We speak with her about applying design thinking to your career, the gift of feedback, people skills as a source of power, and more.

]]> Tue, 11 Apr 2023 20:47:47 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/a-growth-mindset-leads-to-meaningful-work-experiences-u2KGkSS0 In this episode, we welcome new co-host Laura Mae Smith to the show, and turn the tables to put former host Mos' Okediji, director of marketing and communications for learning, growth and development at Intuit, in the hot seat. We speak with her about applying design thinking to your career, the gift of feedback, people skills as a source of power, and more.

]]> A Growth Mindset Leads to Meaningful Work Experiences Mos' Okediji 00:32:43 In this episode, we welcome new co-host Laura Mae Smith to the show, and turn the tables to put former host Mos' Okediji, director of marketing and communications for learning, growth and development at Intuit, in the hot seat. We speak with her about applying design thinking to your career, the gift of feedback, people skills as a source of power, and more. In this episode, we welcome new co-host Laura Mae Smith to the show, and turn the tables to put former host Mos' Okediji, director of marketing and communications for learning, growth and development at Intuit, in the hot seat. We speak with her about applying design thinking to your career, the gift of feedback, people skills as a source of power, and more. coaching, leadership, marketing, design thinking, intuit, communication false full 17 c2537985-3bcf-49a8-ae8e-65212978bcbc The Art of Building Trust and Managing Brand Reputation Few organizations have mastered the art of responding with intent to reputational threats - being proactive instead of reactive. Derrick Plummer, Director of Corporate Communications at Intuit, says the key is to have integrity, empathy and to build trust with customers throughout your relationship with them. 

Plummer has consulted with companies from Delta to Nissan to Arby’s to Mailchimp, and worked on the Kerry/Edwards presidential campaign as well as in the Obama administration.

]]> Wed, 8 Feb 2023 14:01:54 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/the-art-of-building-trust-and-managing-brand-reputation-UYi7_Ngi Few organizations have mastered the art of responding with intent to reputational threats - being proactive instead of reactive. Derrick Plummer, Director of Corporate Communications at Intuit, says the key is to have integrity, empathy and to build trust with customers throughout your relationship with them. 

Plummer has consulted with companies from Delta to Nissan to Arby’s to Mailchimp, and worked on the Kerry/Edwards presidential campaign as well as in the Obama administration.

]]> The Art of Building Trust and Managing Brand Reputation Mos' Okediji 00:32:00 Few organizations have mastered the art of responding with intent to reputational threats - being proactive instead of reactive. Derrick Plummer, Director of Corporate Communications at Intuit, says the key is to have integrity, empathy and to build trust with customers throughout your relationship with them. Plummer has consulted with companies from Delta to Nissan to Arby’s to Mailchimp, and worked on the Kerry/Edwards presidential campaign as well as in the Obama administration. Few organizations have mastered the art of responding with intent to reputational threats - being proactive instead of reactive. Derrick Plummer, Director of Corporate Communications at Intuit, says the key is to have integrity, empathy and to build trust with customers throughout your relationship with them. Plummer has consulted with companies from Delta to Nissan to Arby’s to Mailchimp, and worked on the Kerry/Edwards presidential campaign as well as in the Obama administration. marketing, reputation, brand false full 16 61071d90-bd2b-4b7a-97be-31afc7f02515 Purpose-Driven Brand Marketing at Intuit Mailchimp The award winning Intuit Mailchimp brand marketing and corporate citizenship team talks to us about what it means to purposely practice your craft as a marketer and communicator. 

In this episode, we speak with Michael Mitchell, who leads brand marketing and the content studio at Mailchimp; Lain Shakespeare, who is responsible for Mailchimp’s corporate citizenship platform Big Change Starts Small; and Megan Spellman, who led a partnership with the Black in Fashion Council in a collaboration at New York Fashion Week.

]]> Tue, 17 Jan 2023 21:06:56 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/purpose-driven-brand-marketing-at-intuit-mailchimp-_QEjfqO7 The award winning Intuit Mailchimp brand marketing and corporate citizenship team talks to us about what it means to purposely practice your craft as a marketer and communicator. 

In this episode, we speak with Michael Mitchell, who leads brand marketing and the content studio at Mailchimp; Lain Shakespeare, who is responsible for Mailchimp’s corporate citizenship platform Big Change Starts Small; and Megan Spellman, who led a partnership with the Black in Fashion Council in a collaboration at New York Fashion Week.

]]> Purpose-Driven Brand Marketing at Intuit Mailchimp Mos' Okediji 00:36:11 The award winning Intuit Mailchimp brand marketing and corporate citizenship team talks to us about what it means to purposely practice your craft as a marketer and communicator. In this episode, we speak with Michael Mitchell, who leads brand marketing and the content studio at Mailchimp; Lain Shakespeare, who is responsible for Mailchimp’s corporate citizenship platform Big Change Starts Small; and Megan Spellman, who led a partnership with the Black in Fashion Council in a collaboration at New York Fashion Week. The award winning Intuit Mailchimp brand marketing and corporate citizenship team talks to us about what it means to purposely practice your craft as a marketer and communicator. In this episode, we speak with Michael Mitchell, who leads brand marketing and the content studio at Mailchimp; Lain Shakespeare, who is responsible for Mailchimp’s corporate citizenship platform Big Change Starts Small; and Megan Spellman, who led a partnership with the Black in Fashion Council in a collaboration at New York Fashion Week. mailchimp, brand marketing, brand false full 17 7e08d608-12e1-4212-927d-fba86833c85d Reflections and Predictions from Intuit CMO Lara Balazs Intuit’s best-in-class approach to the marketing and communications craft comes from a culture created at the top. In this episode, we speak with Lara Balazs, our Executive Vice President, General Manager, and Chief Marketing Officer, as she reflects on her career, the company’s achievements this year, and shares actionable insights that marketers and communicators can leverage in 2023.

]]> Tue, 13 Dec 2022 11:00:00 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/reflections-and-predictions-from-intuit-cmo-lara-balazs-ibcjhrh0 Intuit’s best-in-class approach to the marketing and communications craft comes from a culture created at the top. In this episode, we speak with Lara Balazs, our Executive Vice President, General Manager, and Chief Marketing Officer, as she reflects on her career, the company’s achievements this year, and shares actionable insights that marketers and communicators can leverage in 2023.

]]> Reflections and Predictions from Intuit CMO Lara Balazs Mos' Okediji 00:29:08 Intuit’s best-in-class approach to the marketing and communications craft comes from a culture created at the top. In this episode, we speak with Lara Balazs, our Executive Vice President, General Manager, and Chief Marketing Officer, as she reflects on her career, the company’s achievements this year, and shares actionable insights that marketers and communicators can leverage in 2023. Intuit’s best-in-class approach to the marketing and communications craft comes from a culture created at the top. In this episode, we speak with Lara Balazs, our Executive Vice President, General Manager, and Chief Marketing Officer, as she reflects on her career, the company’s achievements this year, and shares actionable insights that marketers and communicators can leverage in 2023. false full 18 0b0ee77c-d22a-4e8c-8588-0b0286c297df Why Marketing Teams Need Metaverse Strategies Today While it grabs many headlines, for many, the metaverse still feels far off. It’s important for those in the marketing and communications fields to pay attention to how the metaverse is developing, though, and take a strategic approach. But those strategies can’t be about the technology first - they have to start with customer problems and pain points. We speak to Toby Daniels, former chief innovation officer at AdWeek, about where to start.  

]]> Tue, 4 Oct 2022 21:43:32 +0000 marketingcommsld@intuit.com (Toby Daniels, Mos' Okediji, Bri Amarillas) https://call-to-action.simplecast.com/episodes/why-marketing-teams-need-metaverse-strategies-today-7xjWCEE8 While it grabs many headlines, for many, the metaverse still feels far off. It’s important for those in the marketing and communications fields to pay attention to how the metaverse is developing, though, and take a strategic approach. But those strategies can’t be about the technology first - they have to start with customer problems and pain points. We speak to Toby Daniels, former chief innovation officer at AdWeek, about where to start.  

]]> Why Marketing Teams Need Metaverse Strategies Today Toby Daniels, Mos' Okediji, Bri Amarillas 00:36:54 While it grabs many headlines, for many, the metaverse still feels far off. It’s important for those in the marketing and communications fields to pay attention to how the metaverse is developing, though, and take a strategic approach. But those strategies can’t be about the technology first - they have to start with customer problems and pain points. We speak to Toby Daniels, former chief innovation officer at AdWeek, about where to start. While it grabs many headlines, for many, the metaverse still feels far off. It’s important for those in the marketing and communications fields to pay attention to how the metaverse is developing, though, and take a strategic approach. But those strategies can’t be about the technology first - they have to start with customer problems and pain points. We speak to Toby Daniels, former chief innovation officer at AdWeek, about where to start. marketing, innovation, meta, commiunications, digital marketing, virtual reality, metaverse false full 15 67f8b974-899c-4816-95cf-0053f0243245 Unlocking the Full Potential of Product Marketing Product marketing is a vital part of so many businesses - but exactly what that job entails differs from organization to organization. At Intuit, we’re all about customer-centered design, and that means the way we do product marketing is unique. In this roundtable, we’ll hear from three internal product marketing experts on what they’ve learned through trial and error: Andrea Bekhazi, group product marketing manager; Jessica Cheng, a product marketing manager;  and Justin Brock, who recently transitioned from marketing into product at TurboTax and Credit Karma.

]]> Fri, 10 Jun 2022 03:57:27 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/unlocking-the-full-potential-of-product-marketing-yTuLKTSq Product marketing is a vital part of so many businesses - but exactly what that job entails differs from organization to organization. At Intuit, we’re all about customer-centered design, and that means the way we do product marketing is unique. In this roundtable, we’ll hear from three internal product marketing experts on what they’ve learned through trial and error: Andrea Bekhazi, group product marketing manager; Jessica Cheng, a product marketing manager;  and Justin Brock, who recently transitioned from marketing into product at TurboTax and Credit Karma.

]]> Unlocking the Full Potential of Product Marketing Mos' Okediji 00:35:52 Product marketing is a vital part of so many businesses - but exactly what that job entails differs from organization to organization. At Intuit, we’re all about customer-centered design, and that means the way we do product marketing is unique. In this roundtable, we’ll hear from three internal product marketing experts on what they’ve learned through trial and error: Andrea Bekhazi, group product marketing manager; Jessica Cheng, a product marketing manager; and Justin Brock, who recently transitioned from marketing into product at TurboTax and Credit Karma. Product marketing is a vital part of so many businesses - but exactly what that job entails differs from organization to organization. At Intuit, we’re all about customer-centered design, and that means the way we do product marketing is unique. In this roundtable, we’ll hear from three internal product marketing experts on what they’ve learned through trial and error: Andrea Bekhazi, group product marketing manager; Jessica Cheng, a product marketing manager; and Justin Brock, who recently transitioned from marketing into product at TurboTax and Credit Karma. marketing, turbotax, intuit, business, product marketing, creditkarma false full 14 f320c0ed-4f69-4de8-b783-a888bc2bac48 Why Successful Communicators Need to Break Down Walls Stories cannot live in silos. The walls are coming down between departments, between inside the company and outside the company, and between different types of media. No one understands that better than Erica Terry Derryck, VP of communications for the Small Business and Self-Employed Group at Intuit. In this episode, she speaks about her past work, including in the world of politics and journalism, and how she's applying it at Intuit. 

]]> Wed, 23 Mar 2022 15:00:00 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/why-successful-communicators-need-to-break-down-walls-KqOD8_Jn Stories cannot live in silos. The walls are coming down between departments, between inside the company and outside the company, and between different types of media. No one understands that better than Erica Terry Derryck, VP of communications for the Small Business and Self-Employed Group at Intuit. In this episode, she speaks about her past work, including in the world of politics and journalism, and how she's applying it at Intuit. 

]]> Why Successful Communicators Need to Break Down Walls Mos' Okediji 00:37:10 Stories cannot live in silos. The walls are coming down between departments, between inside the company and outside the company, and between different types of media. No one understands that better than Erica Terry Derryck, VP of communications for the Small Business and Self-Employed Group at Intuit. In this episode, she speaks about her past work, including in the world of politics and journalism, and how she's applying it at Intuit. Stories cannot live in silos. The walls are coming down between departments, between inside the company and outside the company, and between different types of media. No one understands that better than Erica Terry Derryck, VP of communications for the Small Business and Self-Employed Group at Intuit. In this episode, she speaks about her past work, including in the world of politics and journalism, and how she's applying it at Intuit. marketing, intuit, communication false full 13 6c8ba8ad-b05c-474c-8b96-eaba3ad046f8 The Secret to Meaningful Storytelling You’ve heard how important storytelling is to be able to connect with your customer, but how do you keep stories authentic when everything is moving so quickly? Intuit’s Lionel Mohri says that the answer starts with becoming a better listener. The Chief Storytelling & Experiences Officer explains what he’s learned about listening to customer experience, how internal and external stories should be aligned, and how to make sure your story is truly authentic. 

]]> Wed, 2 Feb 2022 23:48:41 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/the-secret-to-meaningful-storytelling-2PRYqoxS You’ve heard how important storytelling is to be able to connect with your customer, but how do you keep stories authentic when everything is moving so quickly? Intuit’s Lionel Mohri says that the answer starts with becoming a better listener. The Chief Storytelling & Experiences Officer explains what he’s learned about listening to customer experience, how internal and external stories should be aligned, and how to make sure your story is truly authentic. 

]]> The Secret to Meaningful Storytelling Mos' Okediji 00:34:37 You’ve heard how important storytelling is to be able to connect with your customer, but how do you keep stories authentic when everything is moving so quickly? Intuit’s Lionel Mohri says that the answer starts with becoming a better listener. The Chief Storytelling & Experiences Officer explains what he’s learned about listening to customer experience, how internal and external stories should be aligned, and how to make sure your story is truly authentic. You’ve heard how important storytelling is to be able to connect with your customer, but how do you keep stories authentic when everything is moving so quickly? Intuit’s Lionel Mohri says that the answer starts with becoming a better listener. The Chief Storytelling & Experiences Officer explains what he’s learned about listening to customer experience, how internal and external stories should be aligned, and how to make sure your story is truly authentic. branding, marketing, audience, storytelling, intuit, brand, customers, communication false full 12 12989a77-6601-46c4-9aa5-493eb568473b Grow your Career, "Outside the Box" Marketing is challenging and a competitive career, and it's easy to get lost in the shuffle. You might feel like you need to be on track, get the promotions that your boss did, stay in your lane to succeed. And often, there is this misconception that the only way to grow is up. However, we know that true innovation often means zigging while others are zagging. In this episode, we speak to Intuit’s Alison Ganz about her unexpected career path - and how it paid off. 

]]> Wed, 1 Dec 2021 00:29:01 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/grow-your-career-outside-the-box-xArTB3lj Marketing is challenging and a competitive career, and it's easy to get lost in the shuffle. You might feel like you need to be on track, get the promotions that your boss did, stay in your lane to succeed. And often, there is this misconception that the only way to grow is up. However, we know that true innovation often means zigging while others are zagging. In this episode, we speak to Intuit’s Alison Ganz about her unexpected career path - and how it paid off. 

]]> Grow your Career, "Outside the Box" Mos' Okediji 00:32:11 Marketing is challenging and a competitive career, and it's easy to get lost in the shuffle. You might feel like you need to be on track, get the promotions that your boss did, stay in your lane to succeed. And often, there is this misconception that the only way to grow is up. However, we know that true innovation often means zigging while others are zagging. In this episode, we speak to Intuit’s Alison Ganz about her unexpected career path - and how it paid off. Marketing is challenging and a competitive career, and it's easy to get lost in the shuffle. You might feel like you need to be on track, get the promotions that your boss did, stay in your lane to succeed. And often, there is this misconception that the only way to grow is up. However, we know that true innovation often means zigging while others are zagging. In this episode, we speak to Intuit’s Alison Ganz about her unexpected career path - and how it paid off. false full 11 26566cbc-0c37-4781-bb76-67a40eaa6846 Kickstarting Growth with Product-Market Fit Whether at a startup or an established organization, marketers see products fail all the time. According to today’s guests, that’s largely because there wasn’t a product/market fit from the start. Sean Ellis, a podcaster and marketing expert who helped grow companies like Dropbox and Eventbrite; and Ben Blank, Innovation and Product Leader at Intuit, join hosts Bri Amarillas and Mos’ Okediji in talking about the right and wrong ways to test for product/market fit, and why that’s essential for rapidly growing any business.

]]> Thu, 11 Nov 2021 13:00:00 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/kickstarting-growth-with-product-market-fit-ePzi_eai Whether at a startup or an established organization, marketers see products fail all the time. According to today’s guests, that’s largely because there wasn’t a product/market fit from the start. Sean Ellis, a podcaster and marketing expert who helped grow companies like Dropbox and Eventbrite; and Ben Blank, Innovation and Product Leader at Intuit, join hosts Bri Amarillas and Mos’ Okediji in talking about the right and wrong ways to test for product/market fit, and why that’s essential for rapidly growing any business.

]]> Kickstarting Growth with Product-Market Fit Mos' Okediji 00:30:09 Whether at a startup or an established organization, marketers see products fail all the time. According to today’s guests, that’s largely because there wasn’t a product/market fit from the start. Sean Ellis, a podcaster and marketing expert who helped grow companies like Dropbox and Eventbrite; and Ben Blank, Innovation and Product Leader at Intuit, join hosts Bri Amarillas and Mos’ Okediji in taking about the right and wrong ways to test for product/market fit, and why that’s essential for rapidly growing any business. Whether at a startup or an established organization, marketers see products fail all the time. According to today’s guests, that’s largely because there wasn’t a product/market fit from the start. Sean Ellis, a podcaster and marketing expert who helped grow companies like Dropbox and Eventbrite; and Ben Blank, Innovation and Product Leader at Intuit, join hosts Bri Amarillas and Mos’ Okediji in taking about the right and wrong ways to test for product/market fit, and why that’s essential for rapidly growing any business. false full 10 ab30f7a3-4318-4906-9f7a-473824982ebb Driving Growth through Meaningful Customer Experiences Marketers and communicators have access to an ever-expanding selection of marketing technology to solve customer problems and unlock business growth.  But, with so many tools in the market, it’s easy to feel overwhelmed. It’s important to have a clear understanding of which technologies are most fundamental to their business goals, and what can drive growth. Kiki Burton is passionate about the critical role marketing and technology play in delivering value for the customers through personalized experiences. She's in growth marketing at Plaid, and previously was Head of Growth Marketing at Credit Karma, and she shares her views on how to think about, and execute on, growth marketing.

]]> Mon, 2 Aug 2021 17:05:16 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/growth-marketing-resetting-your-mindset-ipWdfl5L Marketers and communicators have access to an ever-expanding selection of marketing technology to solve customer problems and unlock business growth.  But, with so many tools in the market, it’s easy to feel overwhelmed. It’s important to have a clear understanding of which technologies are most fundamental to their business goals, and what can drive growth. Kiki Burton is passionate about the critical role marketing and technology play in delivering value for the customers through personalized experiences. She's in growth marketing at Plaid, and previously was Head of Growth Marketing at Credit Karma, and she shares her views on how to think about, and execute on, growth marketing.

]]> Driving Growth through Meaningful Customer Experiences Mos' Okediji 00:26:18 Marketers and communicators have access to an ever-expanding selection of marketing technology to solve customer problems and unlock business growth. But, with so many tools in the market, it’s easy to feel overwhelmed. It’s important to have a clear understanding of which technologies are most fundamental to their business goals, and what can drive growth. Kiki Burton is passionate about the critical role marketing and technology play in delivering value for the customers through personalized experiences. She's in growth marketing at Plaid, and previously was Head of Growth Marketing at Credit Karma, and she shares her views on how to think about, and execute on, growth marketing. Marketers and communicators have access to an ever-expanding selection of marketing technology to solve customer problems and unlock business growth. But, with so many tools in the market, it’s easy to feel overwhelmed. It’s important to have a clear understanding of which technologies are most fundamental to their business goals, and what can drive growth. Kiki Burton is passionate about the critical role marketing and technology play in delivering value for the customers through personalized experiences. She's in growth marketing at Plaid, and previously was Head of Growth Marketing at Credit Karma, and she shares her views on how to think about, and execute on, growth marketing. marketing, personalization, growth marketing, intuit, business, technology, growth, customers, communication false full 9 a9832987-8df8-475f-98e3-1f335af98b30 Top Trends that will Shape the Future of B2B Marketing It's challenging to predict the future. As Marketers or Communicators, it's easier to default to continue following trends that are already in motion. Ty Heath, director of market engagement at the B2B Institute at LinkedIn, says that instead, as we look ahead to the next decade, we should think about bold, contrarian ideas. The trends LinkedIn identified include the "war on brand," blockbuster marketing, and more.

]]> Fri, 11 Jun 2021 17:37:10 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/contrarian-ideas-for-the-next-decade-DdFeBl6o It's challenging to predict the future. As Marketers or Communicators, it's easier to default to continue following trends that are already in motion. Ty Heath, director of market engagement at the B2B Institute at LinkedIn, says that instead, as we look ahead to the next decade, we should think about bold, contrarian ideas. The trends LinkedIn identified include the "war on brand," blockbuster marketing, and more.

]]> Top Trends that will Shape the Future of B2B Marketing Mos' Okediji 00:29:28 It's challenging to predict the future. As Marketers or Communicators, it's easier to default to continue following trends that are already in motion. Ty Heath, director of market engagement at the B2B Institute at LinkedIn, says that instead, as we look ahead to the next decade, we should think about bold, contrarian ideas. The trends LinkedIn identified include the "war on brand," blockbuster marketing, and more. It's challenging to predict the future. As Marketers or Communicators, it's easier to default to continue following trends that are already in motion. Ty Heath, director of market engagement at the B2B Institute at LinkedIn, says that instead, as we look ahead to the next decade, we should think about bold, contrarian ideas. The trends LinkedIn identified include the "war on brand," blockbuster marketing, and more. marketing, engagement, linkedin, trends, b2b, digital false full 8 e5af58de-a19f-4e76-96f3-91e540a67c22 What Every Marketer Should Know About Go-To-Market Strategy A go to market strategy is about much more than just launch products. Strong marketers need to think about the process the team will go through to adapt to evolving needs of customers. Guest Catherine Crevels, who leads US Marketing at Quickbooks Online Services at Intuit, explains how she approaches go to market strategy, with some help from classic marketing principles. 

]]> Thu, 8 Apr 2021 00:05:40 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/go-to-market-strategy-1Nwf80fe A go to market strategy is about much more than just launch products. Strong marketers need to think about the process the team will go through to adapt to evolving needs of customers. Guest Catherine Crevels, who leads US Marketing at Quickbooks Online Services at Intuit, explains how she approaches go to market strategy, with some help from classic marketing principles. 

]]> What Every Marketer Should Know About Go-To-Market Strategy Mos' Okediji 00:37:07 A go to market strategy is about much more than just launch products. Strong marketers need to think about the process the team will go through to adapt to evolving needs of customers. Guest Catherine Crevels, who leads US Marketing at Quickbooks Online Services at Intuit, explains how she approaches go to market strategy, with some help from classic marketing principles. A go to market strategy is about much more than just launch products. Strong marketers need to think about the process the team will go through to adapt to evolving needs of customers. Guest Catherine Crevels, who leads US Marketing at Quickbooks Online Services at Intuit, explains how she approaches go to market strategy, with some help from classic marketing principles. false full 7 7a013258-b77d-4a84-ae74-07ec7875db06 Developing Effective Marketing Strategies for the Latinx Audience It's vital to know how approach underserved audiences – how to identify them, how to find them, and how to get your message to them efficiently and effectively. As markets continue to segment further and further, it can feel overwhelming trying to figure out where to focus your energy for the best payoff and to reach the relevant audiences. Guest Maria Twena, Partner and Global Head of Consumer X at 9th Wonder, says a bottom up, cultural approach to finding audiences is the place to start. 

]]> Tue, 2 Mar 2021 00:46:36 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/developing-effective-marketing-strategies-for-the-latinx-audience-iwqs7GD3 It's vital to know how approach underserved audiences – how to identify them, how to find them, and how to get your message to them efficiently and effectively. As markets continue to segment further and further, it can feel overwhelming trying to figure out where to focus your energy for the best payoff and to reach the relevant audiences. Guest Maria Twena, Partner and Global Head of Consumer X at 9th Wonder, says a bottom up, cultural approach to finding audiences is the place to start. 

]]> Developing Effective Marketing Strategies for the Latinx Audience Mos' Okediji 00:26:59 It's vital to know how approach underserved audiences – how to identify them, how to find them, and how to get your message to them efficiently and effectively. As markets continue to segment further and further, it can feel overwhelming trying to figure out where to focus your energy for the best payoff and to reach the relevant audiences. Guest Maria Twena, Partner and Global Head of Consumer X at 9th Wonder, says a bottom up, cultural approach to finding audiences is the place to start. It's vital to know how approach underserved audiences – how to identify them, how to find them, and how to get your message to them efficiently and effectively. As markets continue to segment further and further, it can feel overwhelming trying to figure out where to focus your energy for the best payoff and to reach the relevant audiences. Guest Maria Twena, Partner and Global Head of Consumer X at 9th Wonder, says a bottom up, cultural approach to finding audiences is the place to start. false full 6 3ee356fc-a3eb-4856-ba5d-95ccc97b58ca Building Resilience for the Year Ahead We're all more overwhelmed by our workload and digital distractions than ever. But Parneet Pal, Chief Science Officer at Wisdom Labs, says there are things we can do to help us increase mindfulness, reduce stress, and ultimately boost our creativity and productivity. She offers tips on how to reset for the New Year. 

]]> Fri, 8 Jan 2021 22:41:09 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/building-resilience-for-the-year-ahead-_Ti5CYBQ We're all more overwhelmed by our workload and digital distractions than ever. But Parneet Pal, Chief Science Officer at Wisdom Labs, says there are things we can do to help us increase mindfulness, reduce stress, and ultimately boost our creativity and productivity. She offers tips on how to reset for the New Year. 

]]> Building Resilience for the Year Ahead Mos' Okediji 00:37:40 We're all more overwhelmed by our workload and digital distractions than ever. But Parneet Pal, Chief Science Officer at Wisdom Labs, says there are things we can do to help us increase mindfulness, reduce stress, and ultimately boost our creativity and productivity. She offers tips on how to reset for the New Year. We're all more overwhelmed by our workload and digital distractions than ever. But Parneet Pal, Chief Science Officer at Wisdom Labs, says there are things we can do to help us increase mindfulness, reduce stress, and ultimately boost our creativity and productivity. She offers tips on how to reset for the New Year. false full 5 f1f109c2-2e48-4d5e-86ef-ab496be7567d Customer-Driven Experimentation In this episode, we’ll look at the power of experimentation to learn from customer behavior and create products, messaging, and experiences that deliver the customer benefit. Intuit's Josh Rab and Dylan Lewis share what they've learned about the best way to experiment and gain actionable results. 

]]> Mon, 2 Nov 2020 19:27:53 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/customer-driven-experimentation-DT_HzzyV In this episode, we’ll look at the power of experimentation to learn from customer behavior and create products, messaging, and experiences that deliver the customer benefit. Intuit's Josh Rab and Dylan Lewis share what they've learned about the best way to experiment and gain actionable results. 

]]> Customer-Driven Experimentation Mos' Okediji 00:39:17 In this episode, we’ll look at the power of experimentation to learn from customer behavior and create products, messaging, and experiences that deliver the customer benefit. Intuit's Josh Rab and Dylan Lewis share what they've learned about the best way to experiment and gain actionable results. In this episode, we’ll look at the power of experimentation to learn from customer behavior and create products, messaging, and experiences that deliver the customer benefit. Intuit's Josh Rab and Dylan Lewis share what they've learned about the best way to experiment and gain actionable results. measurement, marketing, experiments, intuit, digital, technology, digital marketing, experimentation, testing false full 4 30f555e8-735e-45a0-80f4-88fcf7aeff67 Influencing the Product Roadmap A very important part of marketing communications is our understanding of customers, what customers want, and how to align your products to their needs and how they buy. This episode will cover how Marketers can influence the product roadmap and discuss different approaches to bringing innovations to market. Intuit’s Jessy Hanley, who spent time in marketing and retention at Uber and Wag, explains how she approaches product marketing.

]]> Mon, 26 Oct 2020 19:03:46 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/influencing-the-product-roadmap-Ga1TTRvD A very important part of marketing communications is our understanding of customers, what customers want, and how to align your products to their needs and how they buy. This episode will cover how Marketers can influence the product roadmap and discuss different approaches to bringing innovations to market. Intuit’s Jessy Hanley, who spent time in marketing and retention at Uber and Wag, explains how she approaches product marketing.

]]> Influencing the Product Roadmap Mos' Okediji 00:33:18 A very important part of marketing communications is our understanding of customers, what customers want, and how to align your products to their needs and how they buy. This episode will cover how Marketers can influence the product roadmap and discuss different approaches to bringing innovations to market. Intuit’s Jessy Hanley, who spent time in marketing and retention at Uber and Wag, explains how she approaches product marketing. A very important part of marketing communications is our understanding of customers, what customers want, and how to align your products to their needs and how they buy. This episode will cover how Marketers can influence the product roadmap and discuss different approaches to bringing innovations to market. Intuit’s Jessy Hanley, who spent time in marketing and retention at Uber and Wag, explains how she approaches product marketing. false full 3 fe55b93b-cfe7-45b6-8124-04719c602340 Delivering Personalized Experiences with AI In this episode, we’ll look at how AI and ML can create personalized experiences, drive data-backed decisions, and give marketers a tool to deliver the right message at the right time. Intuit’s John Jack and Justin Brock talk about how artificial intelligence and machine learning is empowering the modern marketer and communicator.

]]> Thu, 1 Oct 2020 21:07:35 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/delivering-personalized-experiences-with-ai-yey3j82Z In this episode, we’ll look at how AI and ML can create personalized experiences, drive data-backed decisions, and give marketers a tool to deliver the right message at the right time. Intuit’s John Jack and Justin Brock talk about how artificial intelligence and machine learning is empowering the modern marketer and communicator.

]]> Delivering Personalized Experiences with AI Mos' Okediji 00:38:15 In this episode, we’ll look at how AI and ML can create personalized experiences, drive data-backed decisions, and give marketers a tool to deliver the right message at the right time. Intuit’s John Jack and Justin Brock talk about how artificial intelligence and machine learning is empowering the modern marketer and communicator. In this episode, we’ll look at how AI and ML can create personalized experiences, drive data-backed decisions, and give marketers a tool to deliver the right message at the right time. Intuit’s John Jack and Justin Brock talk about how artificial intelligence and machine learning is empowering the modern marketer and communicator. marketing, data, artificial intelligence, analytics, machine learning false full 2 82ce3dd4-805b-4b3b-a4bd-25236e86997c Communicating Value through Storytelling Products won’t sell on just the strength of technology. The only way to stand out now and in the future is also to tell a compelling story about the product, the company, and the customer. This episode focuses on how marketers and communicators can embrace storytelling to communicate value across the customer lifecycle.

]]> Thu, 1 Oct 2020 21:05:35 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/communicating-value-through-storytelling-FG9NXNp0 Products won’t sell on just the strength of technology. The only way to stand out now and in the future is also to tell a compelling story about the product, the company, and the customer. This episode focuses on how marketers and communicators can embrace storytelling to communicate value across the customer lifecycle.

]]> Communicating Value through Storytelling Mos' Okediji 00:35:27 Products won’t sell on just the strength of technology. The only way to stand out now and in the future is also to tell a compelling story about the product, the company, and the customer. This episode focuses on how marketers and communicators can embrace storytelling to communicate value across the customer lifecycle. In this episode, we speak to consultant Andrew Davis about how he applies storytelling structure and principles to content. And finding a compelling narrative for B2B products. Products won’t sell on just the strength of technology. The only way to stand out now and in the future is also to tell a compelling story about the product, the company, and the customer. This episode focuses on how marketers and communicators can embrace storytelling to communicate value across the customer lifecycle. In this episode, we speak to consultant Andrew Davis about how he applies storytelling structure and principles to content. And finding a compelling narrative for B2B products. marketing, storytelling, content, intuit false full 1 fdd08eeb-ab17-49ee-bb0e-a236514ce1b5 Introducing: A Call to Action Thu, 1 Oct 2020 15:03:00 +0000 marketingcommsld@intuit.com (Mos' Okediji) https://call-to-action.simplecast.com/episodes/introducing-a-call-to-action-bS9ewC2i Introducing: A Call to Action Mos' Okediji 00:01:56 The marketing and communications industry is rapidly changing. To thrive as a modern marketer or communicator, it is important to have a learning and growth mindset. We’re here to bring you the insights and practical applications for modern marketing and communications that you’ll need to succeed. And leave you with key things you can do at your job, today, to become better. The marketing and communications industry is rapidly changing. To thrive as a modern marketer or communicator, it is important to have a learning and growth mindset. We’re here to bring you the insights and practical applications for modern marketing and communications that you’ll need to succeed. And leave you with key things you can do at your job, today, to become better. marketing, communications, skills, future of jobs, improvement, future of work, jobs, work, intuit, business, technology false trailer