https://simplecast.com The Verto Verdict The Verto Verdict is a podcast seeking the truth in B2B sales & marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com. © 2019 Verto Advisors en Wed, 19 Feb 2025 17:08:14 +0000 Wed, 19 Feb 2025 17:08:25 +0000 http://www.vertoadvisors.com The Verto Verdict https://image.simplecastcdn.com/images/c7766545-88f8-4cfa-8f09-4687f3fb6892/ea46af2a-731d-4f72-bd65-76251ac15d45/3000x3000/1548111399-artwork.jpg?aid=rss_feed http://www.vertoadvisors.com episodic The Verto Verdict is a podcast seeking the truth in B2B sales & marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com. Simon Boardman, Paul Shiman & Chris Reeves false https://feeds.simplecast.com/5uddij1V B2b sales, b2b marketing, verto advisors, verto verdict, sales, marketing, sales & marketing Simon E Boardman simon@vertoadvisors.com d65e3c80-7330-46cd-bc65-1147a2547a12 Georgia Economic Outlook: Trade, Tariffs, and Uncertainty Georgia's economic landscape is facing significant uncertainty, driven by factors like persistent trade wars and rising interest rates. The state's trade dynamics involve importing items like aircraft parts and exporting goods like wood pellets, while navigating a complex trade deficit. Dr. Parrish predicts continued high interest rates, escalating trade tensions, and a potential challenge to the U.S. dollar's global reserve currency status. Labor market shifts and supply chain disruptions further contribute to this challenging environment. Businesses need to adopt flexible strategies and stay informed to navigate these economic currents effectively and prepare for continued volatility. His analysis underscores the need for careful strategic planning amid these macroeconomic forces.

]]> Wed, 19 Feb 2025 17:08:14 +0000 simon@vertoadvisors.com (Simon E Boardman) http://www.vertoadvisors.com Georgia's economic landscape is facing significant uncertainty, driven by factors like persistent trade wars and rising interest rates. The state's trade dynamics involve importing items like aircraft parts and exporting goods like wood pellets, while navigating a complex trade deficit. Dr. Parrish predicts continued high interest rates, escalating trade tensions, and a potential challenge to the U.S. dollar's global reserve currency status. Labor market shifts and supply chain disruptions further contribute to this challenging environment. Businesses need to adopt flexible strategies and stay informed to navigate these economic currents effectively and prepare for continued volatility. His analysis underscores the need for careful strategic planning amid these macroeconomic forces.

]]> Georgia Economic Outlook: Trade, Tariffs, and Uncertainty Simon E Boardman 00:13:15 Georgia's economic landscape is facing significant uncertainty, driven by factors like persistent trade wars and rising interest rates. The state's trade dynamics involve importing items like aircraft parts and exporting goods like wood pellets, while navigating a complex trade deficit. Dr. Parrish predicts continued high interest rates, escalating trade tensions, and a potential challenge to the U.S. dollar's global reserve currency status. Labor market shifts and supply chain disruptions further contribute to this challenging environment. Businesses need to adopt flexible strategies and stay informed to navigate these economic currents effectively and prepare for continued volatility. His analysis underscores the need for careful strategic planning amid these macroeconomic forces. Georgia's economic landscape is facing significant uncertainty, driven by factors like persistent trade wars and rising interest rates. The state's trade dynamics involve importing items like aircraft parts and exporting goods like wood pellets, while navigating a complex trade deficit. Dr. Parrish predicts continued high interest rates, escalating trade tensions, and a potential challenge to the U.S. dollar's global reserve currency status. Labor market shifts and supply chain disruptions further contribute to this challenging environment. Businesses need to adopt flexible strategies and stay informed to navigate these economic currents effectively and prepare for continued volatility. His analysis underscores the need for careful strategic planning amid these macroeconomic forces. false full 11 90328f35-d09a-49b9-aaa3-71950e80e24c What Have We Done? A look at the future, post Covid-19 Pandemics and epidemics have left their mark on history. Wars and riots, distrust, the creation of new authorities and governance, and even the ways cities were architected and built. They’ve left their mark in the obvious ways of death and suffering, but also in the form of the societal changes resulting from those most trying of times. As we all try to make sense of the immediate impact of our pandemic, we’re struck by the potential for long-term business change. Maybe this Covid 19 episode is a tipping point for certain changes that have seemed perpetually poised, but that have never really passed that inflection point moving them from backwater to mainstream. This week on the Verdict we discuss the commercial conjectures of Covid-19.

]]> Wed, 15 Apr 2020 01:00:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com Pandemics and epidemics have left their mark on history. Wars and riots, distrust, the creation of new authorities and governance, and even the ways cities were architected and built. They’ve left their mark in the obvious ways of death and suffering, but also in the form of the societal changes resulting from those most trying of times. As we all try to make sense of the immediate impact of our pandemic, we’re struck by the potential for long-term business change. Maybe this Covid 19 episode is a tipping point for certain changes that have seemed perpetually poised, but that have never really passed that inflection point moving them from backwater to mainstream. This week on the Verdict we discuss the commercial conjectures of Covid-19.

]]> What Have We Done? A look at the future, post Covid-19 Simon Boardman, Paul Shiman & Chris Reeves 00:18:25 Pandemics and epidemics have left their mark on history. Wars and riots, distrust, the creation of new authorities and governance, and even the ways cities were architected and built. They’ve left their mark in the obvious ways of death and suffering, but also in the form of the societal changes resulting from those most trying of times. As we all try to make sense of the immediate impact of our pandemic, we’re struck by the potential for long-term business change. Maybe this Covid 19 episode is a tipping point for certain changes that have seemed perpetually poised, but that have never really passed that inflection point moving them from backwater to mainstream. This week on the Verdict we discuss the commercial conjectures of Covid-19. Pandemics and epidemics have left their mark on history. Wars and riots, distrust, the creation of new authorities and governance, and even the ways cities were architected and built. They’ve left their mark in the obvious ways of death and suffering, but also in the form of the societal changes resulting from those most trying of times. As we all try to make sense of the immediate impact of our pandemic, we’re struck by the potential for long-term business change. Maybe this Covid 19 episode is a tipping point for certain changes that have seemed perpetually poised, but that have never really passed that inflection point moving them from backwater to mainstream. This week on the Verdict we discuss the commercial conjectures of Covid-19. false full 10 6d0b29ed-2a07-4102-b88f-39c907ae5592 The Mysterious Case of Losing Deals to No Decision, Inc The biggest waste of a sales person's time is the deal they lose. Losing deals to "No Decision" is worse. It means that either there was never a real deal in the first place and you failed to qualify out, or you failed to adequately compel the prospect to act now. 

To learn more, visit vertoadvisors.com

]]> Tue, 11 Feb 2020 22:44:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com The biggest waste of a sales person's time is the deal they lose. Losing deals to "No Decision" is worse. It means that either there was never a real deal in the first place and you failed to qualify out, or you failed to adequately compel the prospect to act now. 

To learn more, visit vertoadvisors.com

]]> The Mysterious Case of Losing Deals to No Decision, Inc Simon Boardman, Paul Shiman & Chris Reeves 00:18:57 The biggest waste of a sales person's time is the deal they lose. Losing deals to "No Decision" is worse. It means that either there was never a real deal in the first place and you failed to qualify out, or you failed to adequately compel the prospect to act now.  The biggest waste of a sales person's time is the deal they lose. Losing deals to "No Decision" is worse. It means that either there was never a real deal in the first place and you failed to qualify out, or you failed to adequately compel the prospect to act now.  verto verdict, verto advisors, simon boardman, b2b sales, b2b marketing false full 9 9a758051-21ac-4484-947a-29f677f631f6 Whats Going on in Modern B2B Sales? Get the Latest Verdict. The "godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and coaching. In his introduction to Mike Adams' "Seven Stories" he says that most sellers have actually regressed. Get this and more as the group further discusses the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world. We're joined again by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world.

This is the second part of our conversation so make sure to subscribe to the Verto Verdict and go back and listen to the first part if you haven't yet.

To learn more, visit vertoadvisors.com

]]> Tue, 19 Nov 2019 21:19:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com The "godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and coaching. In his introduction to Mike Adams' "Seven Stories" he says that most sellers have actually regressed. Get this and more as the group further discusses the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world. We're joined again by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world.

This is the second part of our conversation so make sure to subscribe to the Verto Verdict and go back and listen to the first part if you haven't yet.

To learn more, visit vertoadvisors.com

]]> Whats Going on in Modern B2B Sales? Get the Latest Verdict. Simon Boardman, Paul Shiman & Chris Reeves 00:25:46 The "Godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and coaching. In his introduction to Mike Adams' "Seven Stories" he says that most sellers have actually regressed. We cover this and more as we're joined again by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners to further discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world. The "Godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and coaching. In his introduction to Mike Adams' "Seven Stories" he says that most sellers have actually regressed. We cover this and more as we're joined again by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners to further discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world. false full 8 3eea1e07-a0f1-462a-8c7f-59f20459c11a The challenges of leading a successful sales team In this episode, we're joined by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world.

This is the first part of our conversation so make sure to subscribe to the Verto Verdict so you don't miss the second part.

To learn more, visit vertoadvisors.com

]]> Thu, 26 Sep 2019 13:36:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com In this episode, we're joined by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world.

This is the first part of our conversation so make sure to subscribe to the Verto Verdict so you don't miss the second part.

To learn more, visit vertoadvisors.com

]]> The challenges of leading a successful sales team Simon Boardman, Paul Shiman & Chris Reeves 00:18:21 In this episode, we're joined by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world. In this episode, we're joined by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world. false full 7 c4be74c8-87fb-4410-bc55-de79063781aa Keep Calm and Pay Up Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's time to pay up and start focusing on relationships.

To learn more, visit vertoadvisors.com

]]> Sat, 24 Aug 2019 03:43:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's time to pay up and start focusing on relationships.

To learn more, visit vertoadvisors.com

]]> Keep Calm and Pay Up Simon Boardman, Paul Shiman & Chris Reeves 00:21:25 Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's time to pay up and start focusing on relationships. Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's time to pay up and start focusing on relationships. keep calm, verto verdict, pay up, verto advisors, simon boardman, b2b sales, keep calm and pay up, b2b marketing false full 6 05fe65aa-a3c6-4701-83ea-6aa7c80d79b2 Crush This Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B Sales gurus say (or shout) – that’s what it’s all about. In this episode, we examine how "crush it" culture has influenced b2b sales and marketing.

To learn more, visit vertoadvisors.com

]]> Fri, 21 Jun 2019 01:25:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B Sales gurus say (or shout) – that’s what it’s all about. In this episode, we examine how "crush it" culture has influenced b2b sales and marketing.

To learn more, visit vertoadvisors.com

]]> Crush This Simon Boardman, Paul Shiman & Chris Reeves 00:15:29 Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B Sales gurus say (or shout) – that’s what it’s all about. In this episode, we examine how "crush it" culture has influenced b2b sales and marketing. Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B Sales gurus say (or shout) – that’s what it’s all about. In this episode, we examine how "crush it" culture has influenced b2b sales and marketing. crush it, verto verdict, verto advisors, simon boardman, b2b sales, b2b marketing, crush this false full 5 9ebe281e-92c9-480d-b7d2-025b872b3823 Winning in B2B Prospecting & Lead Generation. B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more effective. In this episode, we bring in Mike Scher, CEO of Frontline Selling, as we examine how busier people, marketing technology, declining trust and growing suspicion all play a role in changing the landscape of B2B sales and marketing.

To learn more, visit vertoadvisors.com

]]> Sun, 12 May 2019 16:28:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more effective. In this episode, we bring in Mike Scher, CEO of Frontline Selling, as we examine how busier people, marketing technology, declining trust and growing suspicion all play a role in changing the landscape of B2B sales and marketing.

To learn more, visit vertoadvisors.com

]]> Winning in B2B Prospecting & Lead Generation. Simon Boardman, Paul Shiman & Chris Reeves 00:26:08 B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more effective. In this episode, we bring in Mike Scher, CEO of Frontline Selling, as we examine how busier people, marketing technology, declining trust and growing suspicion all play a role in changing the landscape of B2B sales and marketing. B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more effective. In this episode, we bring in Mike Scher, CEO of Frontline Selling, as we examine how busier people, marketing technology, declining trust and growing suspicion all play a role in changing the landscape of B2B sales and marketing. verto verdict, verto advisors, simon boardman, b2b sales, b2b marketing, lead generation, lead gen false full 4 acf0b45f-f79b-4e93-b166-96b95d6d07e6 What’s the Story with Stories in Business? According to the latest thinking, B2B sales and marketing is all about story-telling these days. In this episode Simon, Paul and Chris do an in-depth exploration into storytelling as a tool in business and B2B marketing.

]]> Sat, 6 Apr 2019 02:07:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com According to the latest thinking, B2B sales and marketing is all about story-telling these days. In this episode Simon, Paul and Chris do an in-depth exploration into storytelling as a tool in business and B2B marketing.

]]> What’s the Story with Stories in Business? Simon Boardman, Paul Shiman & Chris Reeves 00:19:58 According to the latest thinking, B2B sales and marketing is all about story-telling these days. In this episode Simon, Paul and Chris do an in-depth exploration into storytelling as a tool in business and B2B marketing. According to the latest thinking, B2B sales and marketing is all about story-telling these days. In this episode Simon, Paul and Chris do an in-depth exploration into storytelling as a tool in business and B2B marketing. verto verdict, simon boardman, b2b sales, b2b marketing false full 3 8b379d2f-4ac7-4f8f-b68a-c01c4658018d Use Caution with Sports Analogies in Business We all know the power of stories and how humans seem to gravitate toward them as a vehicle for understanding. Sports analogies and similes and stories have taken “pole position” in this effort. But we find that leadership needs to be more thoughtful in the use of these. Our concern is that we see too many examples where we’re using the wrong stories or examples and consequently people are either not learning at all or more dangerously are learning the wrong lessons.

Equally as concerning, we find the legions of “experts” out there seem to spend more time promoting their celebrity than honing their craft of expertise and we’re finding them “guilty” of the same crime. Generally, we’re concerned that particularly the younger field sales, inside sales, BDR’s, SDR’s and marketing teams are learning the wrong things.

]]> Mon, 25 Feb 2019 21:57:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com We all know the power of stories and how humans seem to gravitate toward them as a vehicle for understanding. Sports analogies and similes and stories have taken “pole position” in this effort. But we find that leadership needs to be more thoughtful in the use of these. Our concern is that we see too many examples where we’re using the wrong stories or examples and consequently people are either not learning at all or more dangerously are learning the wrong lessons.

Equally as concerning, we find the legions of “experts” out there seem to spend more time promoting their celebrity than honing their craft of expertise and we’re finding them “guilty” of the same crime. Generally, we’re concerned that particularly the younger field sales, inside sales, BDR’s, SDR’s and marketing teams are learning the wrong things.

]]> Use Caution with Sports Analogies in Business Simon Boardman, Paul Shiman & Chris Reeves 00:22:38 We all know the power of stories and how humans seem to gravitate toward them as a vehicle for understanding. Sports analogies and similes and stories have taken “pole position” in this effort. But we find that leadership needs to be more thoughtful in the use of these. Our concern is that we see too many examples where we’re using the wrong stories or examples and consequently people are either not learning at all or more dangerously are learning the wrong lessons. We all know the power of stories and how humans seem to gravitate toward them as a vehicle for understanding. Sports analogies and similes and stories have taken “pole position” in this effort. But we find that leadership needs to be more thoughtful in the use of these. Our concern is that we see too many examples where we’re using the wrong stories or examples and consequently people are either not learning at all or more dangerously are learning the wrong lessons. verto verdict, simon boardman, b2b sales, b2b marketing false full 2 7a2c5327-b90d-4d9b-a809-84c80119c0e0 Creating Compulsion in Sales & Marketing Creating compulsion is one of the most enduring and demanding challenges in B2B sales and marketing. It is also one where admitting your inability to do it can be uncomfortable and unpopular. However, losing deals to No Decision is like a creeping virus which gradually eats away at you. That's because you're being beaten by yourselves.

]]> Mon, 21 Jan 2019 21:47:00 +0000 simon@vertoadvisors.com (Simon Boardman, Paul Shiman & Chris Reeves) http://www.vertoadvisors.com Creating compulsion is one of the most enduring and demanding challenges in B2B sales and marketing. It is also one where admitting your inability to do it can be uncomfortable and unpopular. However, losing deals to No Decision is like a creeping virus which gradually eats away at you. That's because you're being beaten by yourselves.

]]> Creating Compulsion in Sales & Marketing Simon Boardman, Paul Shiman & Chris Reeves 00:19:50 Creating compulsion is one of the most enduring and demanding challenges in B2B sales and marketing. In this episode Simon and Chris do an in-depth exploration of creating complusion within B2B sales and marketing. Creating compulsion is one of the most enduring and demanding challenges in B2B sales and marketing. In this episode Simon and Chris do an in-depth exploration of creating complusion within B2B sales and marketing. verto verdict, simon boardman, b2b sales, b2b marketing false full 1