https://simplecast.com Beyond Your Brand Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings. The path was clear, but the journey? Anything but easy. I watched others master confidence, mindset, and boldness—qualities that didn’t come naturally to me. For years, I worked behind the scenes, helping business owners grow their brands—often doubling and tripling their revenue. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency. Those moments make me proud, but nothing compares to having my family right beside me, chasing our dreams together. I helped my husband launch his business, and now our daughters—just 18 and 20—are entrepreneurs too! As a wife and mother, it’s been my mission to pour confidence, mindset, and boldness into my family. We’ve taken big leaps moving from our hometown up North to our Southern paradise and just recently, we finished building our dream home, wall by wall, while running and growing our businesses. YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you. Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship.. Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together. I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast. 2025 en Mon, 30 Mar 2026 07:00:00 +0000 Mon, 30 Mar 2026 07:00:17 +0000 www.elisesharpless.com Beyond Your Brand https://image.simplecastcdn.com/images/2fc460ba-eedb-41f8-967f-d401e334cec9/6d080966-e5c2-49e5-9f1b-8012163a6d67/3000x3000/your-20paragraph-20text-20-podcast-20cover-20-6.jpg?aid=rss_feed www.elisesharpless.com episodic Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings. The path was clear, but the journey? Anything but easy. I watched others master confidence, mindset, and boldness—qualities that didn’t come naturally to me. For years, I worked behind the scenes, helping business owners grow their brands—often doubling and tripling their revenue. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency. Those moments make me proud, but nothing compares to having my family right beside me, chasing our dreams together. I helped my husband launch his business, and now our daughters—just 18 and 20—are entrepreneurs too! As a wife and mother, it’s been my mission to pour confidence, mindset, and boldness into my family. We’ve taken big leaps moving from our hometown up North to our Southern paradise and just recently, we finished building our dream home, wall by wall, while running and growing our businesses. YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you. Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship.. Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together. I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast. Elise Sharpless false https://feeds.simplecast.com/5iKLmUIS branding, business, consulting, digital marketing, entrepreneurship, growth, marketing, self improvement, seo, small business, social media, visibility, website Elise Sharpless elisesharpless22@gmail.com 4ccf17eb-9271-448e-9d3e-e00f8da69297 How To Think Like The Ultra-Successful What does it really mean to think like a CEO?

In this episode, Elise pulls back the curtain on what happens behind corporate doors — and how high-level leaders approach strategy, planning, and leadership differently than most entrepreneurs.

This isn’t about working harder.

It’s about operating at a higher level.

If you’re ready to step out of the day-to-day and start leading your business with clarity, vision, and intention, this conversation will give you the framework to start.

In this episode, we discuss:

• The difference between operators and CEOs
• How high-level leaders approach planning and growth
• The mindset required to scale sustainably
• Why decision-making is a leadership skill
• How to step into your next level of authority

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 30 Mar 2026 07:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com What does it really mean to think like a CEO?

In this episode, Elise pulls back the curtain on what happens behind corporate doors — and how high-level leaders approach strategy, planning, and leadership differently than most entrepreneurs.

This isn’t about working harder.

It’s about operating at a higher level.

If you’re ready to step out of the day-to-day and start leading your business with clarity, vision, and intention, this conversation will give you the framework to start.

In this episode, we discuss:

• The difference between operators and CEOs
• How high-level leaders approach planning and growth
• The mindset required to scale sustainably
• Why decision-making is a leadership skill
• How to step into your next level of authority

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> How To Think Like The Ultra-Successful Elise Sharpless 00:08:47 What separates high-level leaders from everyone else? It’s not just experience. It’s how they think. In this episode of Elise Sharpless & Beyond Your Brand, Elise breaks down what really happens behind corporate doors — and how CEOs approach strategy, decision-making, leadership, and growth at a completely different level. Because building a business isn’t just about doing more. It’s about thinking differently. If you’ve ever felt stuck in the day-to-day or unsure how to move into your next level of leadership, this episode will give you a new lens on what it actually means to “build like a CEO.” In this episode, you’ll learn: • How ultra-successful leaders think differently • The planning strategies CEOs use to scale effectively • The shift from operator to visionary • How to make decisions with clarity and confidence • What it really takes to lead at a higher level What separates high-level leaders from everyone else? It’s not just experience. It’s how they think. In this episode of Elise Sharpless & Beyond Your Brand, Elise breaks down what really happens behind corporate doors — and how CEOs approach strategy, decision-making, leadership, and growth at a completely different level. Because building a business isn’t just about doing more. It’s about thinking differently. If you’ve ever felt stuck in the day-to-day or unsure how to move into your next level of leadership, this episode will give you a new lens on what it actually means to “build like a CEO.” In this episode, you’ll learn: • How ultra-successful leaders think differently • The planning strategies CEOs use to scale effectively • The shift from operator to visionary • How to make decisions with clarity and confidence • What it really takes to lead at a higher level high level leadership, scaling strategies, ceo habits, leadership skills for entrepreneurs, entrepreneur growth, how to think like a ceo, how successful leaders think, ceo mindset, women in leadership, scaling a business, business owner mindset, leadership mindset shift, stepping into leadership, elise sharpless podcast, visionary leadership, business planning strategies, business growth strategies, business leadership strategies, beyond your brand podcast, business strategy podcast, leadership development, executive thinking, decision making in business, leadership lessons, ceo strategy, leadership development for entrepreneurs, entrepreneur mindset, entrepreneur leadership, growing a business false full 37 d43d95dd-ce9c-4e7d-a06d-d31fa6544c85 The Bonus Plan That Backfired At first, it seemed like a win.

A bonus structure designed to motivate, reward, and push growth.

But over time, something didn’t feel right.

In this episode, Elise shares the story behind a business decision that revealed a deeper truth about power, control, and leadership—and the moment she realized things weren’t as they appeared.

In this episode, we discuss:

• Why not all incentives are created equal
• How to recognize control disguised as opportunity
• The importance of ownership in your business
• Red flags to watch for in partnerships and structures
• Making the decision to step into your own power

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 23 Mar 2026 07:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com At first, it seemed like a win.

A bonus structure designed to motivate, reward, and push growth.

But over time, something didn’t feel right.

In this episode, Elise shares the story behind a business decision that revealed a deeper truth about power, control, and leadership—and the moment she realized things weren’t as they appeared.

In this episode, we discuss:

• Why not all incentives are created equal
• How to recognize control disguised as opportunity
• The importance of ownership in your business
• Red flags to watch for in partnerships and structures
• Making the decision to step into your own power

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> The Bonus Plan That Backfired Elise Sharpless 00:08:55 On the surface, it looked like an opportunity. A bonus plan. A reward. A way to stay motivated and keep building. But what seemed like a positive incentive quickly revealed something much deeper. In this episode of Elise Sharpless & Beyond Your Brand, Elise shares a powerful personal and business story about the moment a “bonus plan” exposed who was really in control. Because sometimes what’s presented as motivation… is actually leverage. And sometimes the systems we think are helping us grow are quietly limiting us instead. This episode dives into: • The hidden dynamics behind incentive-based structures • How power shows up in business relationships • The difference between motivation and control • Recognizing when something isn’t aligned • The moment you realize you need to take your power back If you’ve ever felt like something “looked good on paper” but didn’t feel right in practice, this conversation will hit home. On the surface, it looked like an opportunity. A bonus plan. A reward. A way to stay motivated and keep building. But what seemed like a positive incentive quickly revealed something much deeper. In this episode of Elise Sharpless & Beyond Your Brand, Elise shares a powerful personal and business story about the moment a “bonus plan” exposed who was really in control. Because sometimes what’s presented as motivation… is actually leverage. And sometimes the systems we think are helping us grow are quietly limiting us instead. This episode dives into: • The hidden dynamics behind incentive-based structures • How power shows up in business relationships • The difference between motivation and control • Recognizing when something isn’t aligned • The moment you realize you need to take your power back If you’ve ever felt like something “looked good on paper” but didn’t feel right in practice, this conversation will hit home. taking ownership in business, bonus plans in business, motivation vs control, business alignment decisions, women in business leadership, business power dynamics, elise sharpless podcast, incentive structures in business, business red flags, scaling a business ethically, women entrepreneur stories, beyond your brand podcast, entrepreneur mindset shift, business mindset podcast, personal business lessons, entrepreneur leadership podcast, entrepreneur lessons learned, leadership growth strategies false full 36 39d8718f-5329-42fb-9d27-5c3e20963e02 Look at Those Ta-Da's: Get Things Done and Win Entrepreneurs and high performers often feel overwhelmed not because they lack motivation, but because they have too many ideas and responsibilities competing for attention.

In this episode, Elise shares a powerful mindset shift: focusing on Ta-Da moments instead of endless to-do lists. By celebrating small wins and building systems that support your workflow, you create the momentum that fuels progress, confidence, and growth.

In this episode you’ll learn:

• Why high-achieving brains often feel overwhelmed
• The difference between a traditional to-do list and a Ta-Da list
• How small completed tasks build momentum and confidence
• Why entrepreneurs need systems to hold their ideas and responsibilities
• How organization and automation can simplify running a business
• Why systems create freedom instead of slowing you down
• How small daily wins contribute to long-term business success

Key Takeaway

Success rarely happens in one big breakthrough. It’s built through hundreds of small Ta-Da moments that create momentum over time.

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 16 Mar 2026 14:30:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Entrepreneurs and high performers often feel overwhelmed not because they lack motivation, but because they have too many ideas and responsibilities competing for attention.

In this episode, Elise shares a powerful mindset shift: focusing on Ta-Da moments instead of endless to-do lists. By celebrating small wins and building systems that support your workflow, you create the momentum that fuels progress, confidence, and growth.

In this episode you’ll learn:

• Why high-achieving brains often feel overwhelmed
• The difference between a traditional to-do list and a Ta-Da list
• How small completed tasks build momentum and confidence
• Why entrepreneurs need systems to hold their ideas and responsibilities
• How organization and automation can simplify running a business
• Why systems create freedom instead of slowing you down
• How small daily wins contribute to long-term business success

Key Takeaway

Success rarely happens in one big breakthrough. It’s built through hundreds of small Ta-Da moments that create momentum over time.

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Look at Those Ta-Da's: Get Things Done and Win Elise Sharpless 00:11:56 In this episode of Beyond Your Brand, we're talking to the high-achieving brain that never stops the one juggling ideas, responsibilities, and opportunities all at once. For entrepreneurs and creators, the challenge isn’t motivation, it’s having too many ideas and nowhere for them to live. When everything stays in your head, overwhelm follows. But when you build the right systems, you create space for momentum, clarity, and growth. In this episode we discuss: • Why high-achieving entrepreneurs often feel overwhelmed • The power of “Ta-Da moments” and celebrating small wins • Why your brain was never meant to hold everything • How systems and organization create freedom in business • How small daily progress builds momentum and long-term success In this episode of Beyond Your Brand, we're talking to the high-achieving brain that never stops the one juggling ideas, responsibilities, and opportunities all at once. For entrepreneurs and creators, the challenge isn’t motivation, it’s having too many ideas and nowhere for them to live. When everything stays in your head, overwhelm follows. But when you build the right systems, you create space for momentum, clarity, and growth. In this episode we discuss: • Why high-achieving entrepreneurs often feel overwhelmed • The power of “Ta-Da moments” and celebrating small wins • Why your brain was never meant to hold everything • How systems and organization create freedom in business • How small daily progress builds momentum and long-term success getting organized in business, small wins momentum, ta-da list productivity, business organization systems, high achiever productivity, entrepreneur productivity, productivity for entrepreneurs, automation for small business, time management for entrepreneurs, small business crm, business systems for entrepreneurs, entrepreneur mindset false full 35 fa3dc754-703a-4182-806e-df2159b1a9fd The Quiet Strategy Behind Life-Changing Moves The Quiet Strategy Behind Life-Changing Moves

Leaving everything familiar behind and celebrating the unexpected — the moment life quietly pivots into a brand-new chapter.

The year I turned 40, I threw a party.

Friends. Family. Celebration.

But what no one knew was that the party was also a goodbye.

Behind the scenes, my husband and I were preparing for a life-changing move that would alter everything about our future.

In business and in life, some of the biggest decisions happen quietly long before anyone else sees the vision.

In this episode of I’m sharing the story behind that moment — and why sometimes the most powerful moves begin in silence.

If you're in a season where you feel a shift coming… this conversation is for you.

Because often the next chapter starts before the world realizes the page has turned.

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 9 Mar 2026 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com The Quiet Strategy Behind Life-Changing Moves

Leaving everything familiar behind and celebrating the unexpected — the moment life quietly pivots into a brand-new chapter.

The year I turned 40, I threw a party.

Friends. Family. Celebration.

But what no one knew was that the party was also a goodbye.

Behind the scenes, my husband and I were preparing for a life-changing move that would alter everything about our future.

In business and in life, some of the biggest decisions happen quietly long before anyone else sees the vision.

In this episode of I’m sharing the story behind that moment — and why sometimes the most powerful moves begin in silence.

If you're in a season where you feel a shift coming… this conversation is for you.

Because often the next chapter starts before the world realizes the page has turned.

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> The Quiet Strategy Behind Life-Changing Moves Elise Sharpless 00:09:26 Elise Sharpless & Beyond Your Brand explores the real stories behind entrepreneurship, personal growth, and the defining moments that shape the path forward. From behind-the-scenes business lessons to powerful personal turning points, this podcast is about building something meaningful — both in business and in life. In this episode we discuss: • Why big life and business decisions often happen privately • Trusting your intuition when the future feels uncertain • The courage required to leave what’s familiar • The emotional side of entrepreneurship and reinvention • Why transformation often begins before anyone else notices Elise Sharpless & Beyond Your Brand explores the real stories behind entrepreneurship, personal growth, and the defining moments that shape the path forward. From behind-the-scenes business lessons to powerful personal turning points, this podcast is about building something meaningful — both in business and in life. In this episode we discuss: • Why big life and business decisions often happen privately • Trusting your intuition when the future feels uncertain • The courage required to leave what’s familiar • The emotional side of entrepreneurship and reinvention • Why transformation often begins before anyone else notices entrepreneur journey, learning to pivot in business, women in marketing, life and business pivots., digital marketing insights, marketing podcast, business transformation stories, business marketing strategies, small business growth, personal growth for entrepreneurs, building a meaningful business, entrepreneurial mindset, women in business inspiration, life false full 34 5f68ac94-6279-4584-a44d-23ab4673ae44 You Care About Quality Google Doesn't What You’ll Learn in This Episode:

Why Google doesn’t rank businesses based on quality (and what it does rank instead)

The real reason competitors with worse service often show up above you

What Google sees as “confidence” in your business

How reviews impact rankings (and why consistency matters more than spikes)

Whether one bad review can actually hurt your business

How to respond to negative reviews without making things worse

The truth about how many Google reviews are “enough”

Why recency beats quantity when it comes to rankings

How to build a simple, repeatable review system that works on autopilot

Key Takeaways:

Google reads momentum, not perfection

One bad review won’t tank your ranking—but ignoring it can

A 4.5-star business with real responses builds more trust than a silent 5-star profile

Reviews don’t make sales—they remove doubt (and doubt kills conversions)

Action Steps from This Episode:

Stop waiting for reviews to magically happen—build a system

Ask every customer, every time, the same way

Respond to every review using service and location keywords

Focus on steady, consistent reviews instead of big spikes

Prioritize recency over total review count

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Tue, 3 Feb 2026 15:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com What You’ll Learn in This Episode:

Why Google doesn’t rank businesses based on quality (and what it does rank instead)

The real reason competitors with worse service often show up above you

What Google sees as “confidence” in your business

How reviews impact rankings (and why consistency matters more than spikes)

Whether one bad review can actually hurt your business

How to respond to negative reviews without making things worse

The truth about how many Google reviews are “enough”

Why recency beats quantity when it comes to rankings

How to build a simple, repeatable review system that works on autopilot

Key Takeaways:

Google reads momentum, not perfection

One bad review won’t tank your ranking—but ignoring it can

A 4.5-star business with real responses builds more trust than a silent 5-star profile

Reviews don’t make sales—they remove doubt (and doubt kills conversions)

Action Steps from This Episode:

Stop waiting for reviews to magically happen—build a system

Ask every customer, every time, the same way

Respond to every review using service and location keywords

Focus on steady, consistent reviews instead of big spikes

Prioritize recency over total review count

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> You Care About Quality Google Doesn't Elise Sharpless 00:10:17 Does trying to rank on Google feel like herding feral cats? You’re not crazy and Google isn’t random. In this episode of Beyond Your Brand, Elise Sharpless breaks down what Google actually cares about when ranking home service businesses, why competitors with worse service often outrank you, and how to fix it without chasing algorithms or losing your mind. If you’ve ever: Wondered why a competitor with worse service ranks above you Lost sleep over one bad review that lives rent-free in your head Asked yourself “how many reviews is actually enough?” …this episode is for you. With over 10 years working alongside home service businesses, Elise explains Google rankings in plain English and gives you a simple, repeatable strategy that builds visibility, trust, and momentum—without gimmicks or hacks. Because you don’t need to beat the algorithm. You need to feed it clarity. Does trying to rank on Google feel like herding feral cats? You’re not crazy and Google isn’t random. In this episode of Beyond Your Brand, Elise Sharpless breaks down what Google actually cares about when ranking home service businesses, why competitors with worse service often outrank you, and how to fix it without chasing algorithms or losing your mind. If you’ve ever: Wondered why a competitor with worse service ranks above you Lost sleep over one bad review that lives rent-free in your head Asked yourself “how many reviews is actually enough?” …this episode is for you. With over 10 years working alongside home service businesses, Elise explains Google rankings in plain English and gives you a simple, repeatable strategy that builds visibility, trust, and momentum—without gimmicks or hacks. Because you don’t need to beat the algorithm. You need to feed it clarity. local seo for home services, google maps seo for home services, local search optimization, bad google reviews impact ranking, local seo without ads, google business profile optimization, small business seo strategy, google algorithm for local businesses, local business seo tips, google reviews and rankings, google maps ranking tips, google confidence signals, local business growth strategies, google business profile reviews, google review responses seo, home service business growth, customer reviews seo, organic google ranking, google reviews best practices, trades business marketing, why competitors rank higher on google, service business marketing, google reviews for home service businesses, how many google reviews do i need, contractor marketing tips, google visibility for local businesses, google ranking for local businesses, home service marketing, respond to google reviews seo, google trust signals, marketing for contractors and trades, google local pack ranking, how google decides rankings, how to rank on google, blue collar business marketing, google review strategy, google business profile best practices, local business online visibility, ranking on google maps, service area business seo, google ranking factors explained, marketing for plumbers electricians hvac false full 33 42ab703f-b07d-4cae-a387-78a8791abfc9 Your Competitors Are Doing More Than Posting on Facebook Elise calls out the myth that Facebook ads are “too expensive” and shows how a simple $5-a-day strategy can put your business in front of the right people. Instead of chasing quick sales, she breaks down a 3-step ad system—grab attention with a giveaway, turn viewers into followers, and build trust with consistent content that actually converts.

She stresses the importance of building trust with the audience, which ultimately leads to increased revenue. The episode is a call to action for business owners who are tired of ineffective marketing tactics and are ready to embrace a more strategic approach to grow their brand. 

Takeaways If posting on Facebook is your whole marketing plan, your competitors are already ahead of you. You run $5 a day ads to build an audience that actually wants to hear from you. Trust equals revenue; when you post your next offer, your audience is warm, ready and watching. Titles Unlocking the Power of $5 Facebook Ads Stop Posting and Praying: Effective Marketing Strategies Sound bites "If posting on Facebook is your whole marketing plan, your competitors are already ahead of you." "You run $5 a day ads to build an audience." "Trust equals revenue; when you post your next offer, your audience is warm." 

 

Chapters 00:00 Introduction to Effective Marketing Strategies 01:25 The $5 a Day Facebook Ad Strategy 02:50 Step 1: Launching a Giveaway Ad 03:46 Step 2: Running a New Followers Ad 04:44 Step 3: Engaging with Fresh Content

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Sun, 18 Jan 2026 21:15:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Elise calls out the myth that Facebook ads are “too expensive” and shows how a simple $5-a-day strategy can put your business in front of the right people. Instead of chasing quick sales, she breaks down a 3-step ad system—grab attention with a giveaway, turn viewers into followers, and build trust with consistent content that actually converts.

She stresses the importance of building trust with the audience, which ultimately leads to increased revenue. The episode is a call to action for business owners who are tired of ineffective marketing tactics and are ready to embrace a more strategic approach to grow their brand. 

Takeaways If posting on Facebook is your whole marketing plan, your competitors are already ahead of you. You run $5 a day ads to build an audience that actually wants to hear from you. Trust equals revenue; when you post your next offer, your audience is warm, ready and watching. Titles Unlocking the Power of $5 Facebook Ads Stop Posting and Praying: Effective Marketing Strategies Sound bites "If posting on Facebook is your whole marketing plan, your competitors are already ahead of you." "You run $5 a day ads to build an audience." "Trust equals revenue; when you post your next offer, your audience is warm." 

 

Chapters 00:00 Introduction to Effective Marketing Strategies 01:25 The $5 a Day Facebook Ad Strategy 02:50 Step 1: Launching a Giveaway Ad 03:46 Step 2: Running a New Followers Ad 04:44 Step 3: Engaging with Fresh Content

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Your Competitors Are Doing More Than Posting on Facebook Elise Sharpless 00:08:31 In this episode of Beyond Your Brand, host Elise Sharpless emphasizes the importance of effective marketing strategies beyond just posting on Facebook. She introduces a simple yet powerful $5 a day Facebook ad strategy tailored for small business owners, particularly in the trade and service industries. In this episode of Beyond Your Brand, host Elise Sharpless emphasizes the importance of effective marketing strategies beyond just posting on Facebook. She introduces a simple yet powerful $5 a day Facebook ad strategy tailored for small business owners, particularly in the trade and service industries. $5 a day ads, audience engagement, marketing strategy, facebook ads, small business marketing false full 32 4752b6a8-ee88-4c0f-b10d-dce246c28541 Fix These 5 Google Business Mistakes Before Busy Season Plus, Elise shares how Google’s algorithm really thinks, why reviews are more powerful than ads, and how to make sure your business appears when people are searching for what you do.

 

💡 Bonus: Download Elise’s free Google Business Optimization Checklist with 20+ tips to help you show up faster—available at DigitalBlueCollarMarketing.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Wed, 5 Nov 2025 19:40:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Plus, Elise shares how Google’s algorithm really thinks, why reviews are more powerful than ads, and how to make sure your business appears when people are searching for what you do.

 

💡 Bonus: Download Elise’s free Google Business Optimization Checklist with 20+ tips to help you show up faster—available at DigitalBlueCollarMarketing.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Fix These 5 Google Business Mistakes Before Busy Season Elise Sharpless 00:13:31 Episode Title: Why Your Business Isn’t Showing Up on Google (and How to Fix It Fast) Host: Elise Sharpless, Founder of Digital Blue Collar Marketing & Hey You Social If your phone’s gone quiet and your Google Business page seems invisible, this episode is for you. Elise Sharpless breaks down the real reasons your business might not be showing up on Google—and how to fix it without wasting money on ads. Drawing from years of experience helping home service businesses like HVAC companies, cleaners, plumbers, and inspectors get found online, Elise reveals the top five mistakes that keep great businesses hidden: unverified profiles, outdated service areas, inconsistent reviews, mismatched business info, and wrong categories. You’ll learn practical, step-by-step fixes you can make right now to boost your visibility, attract local customers, and get your phone ringing again. Episode Title: Why Your Business Isn’t Showing Up on Google (and How to Fix It Fast) Host: Elise Sharpless, Founder of Digital Blue Collar Marketing & Hey You Social If your phone’s gone quiet and your Google Business page seems invisible, this episode is for you. Elise Sharpless breaks down the real reasons your business might not be showing up on Google—and how to fix it without wasting money on ads. Drawing from years of experience helping home service businesses like HVAC companies, cleaners, plumbers, and inspectors get found online, Elise reveals the top five mistakes that keep great businesses hidden: unverified profiles, outdated service areas, inconsistent reviews, mismatched business info, and wrong categories. You’ll learn practical, step-by-step fixes you can make right now to boost your visibility, attract local customers, and get your phone ringing again. business visibility, google maps ranking, get found on google, nap consistency, cleaning business marketing, google ranking, local business growth, lead generation, marketing tips for contractors, home inspector marketing, digital marketing, google algorithm, hey you social, google my business tips, hvac marketing, beyond your brand podcast, seo for small business, plumber marketing, local seo, service area business, digital blue collar marketing, reviews and reputation, small business marketing, home service marketing, florida businesses, google business profile, online presence, ai and google, google optimization checklist, optimize google profile false full 31 5971e530-64ed-4832-9e4d-072907d608ef Outgrowing Your Circle ✨ Key Takeaways:

How to recognize when your energy no longer matches your circle

Why shrinking yourself to fit in only delays your growth

The mindset shift from guilt to gratitude as you evolve

How to make peace with change and step boldly into your next season

💡 “You’re not leaving people behind  you’re leading yourself forward.”

If you’ve been feeling that tug toward something greater, this episode will speak right to your soul.

🎧 Listen now to Episode 30 of Beyond Your Brand with Elise Sharpless — available on all platforms.

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Sat, 11 Oct 2025 19:45:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com ✨ Key Takeaways:

How to recognize when your energy no longer matches your circle

Why shrinking yourself to fit in only delays your growth

The mindset shift from guilt to gratitude as you evolve

How to make peace with change and step boldly into your next season

💡 “You’re not leaving people behind  you’re leading yourself forward.”

If you’ve been feeling that tug toward something greater, this episode will speak right to your soul.

🎧 Listen now to Episode 30 of Beyond Your Brand with Elise Sharpless — available on all platforms.

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Outgrowing Your Circle Elise Sharpless 00:19:15 In this heartfelt and deeply relatable episode, Elise Sharpless opens up about the quiet shift that happens when you start growing in a direction your circle no longer understands. It’s not about arrogance it’s about alignment. Elise shares the exact season she realized she was outgrowing her circle when her drive, habits, and mindset no longer matched those around her. Through powerful storytelling, including a touching metaphor about letting go of the past to make room for what’s next, she reminds listeners that outgrowing people isn’t rejection — it’s redirection. In this heartfelt and deeply relatable episode, Elise Sharpless opens up about the quiet shift that happens when you start growing in a direction your circle no longer understands. It’s not about arrogance it’s about alignment. Elise shares the exact season she realized she was outgrowing her circle when her drive, habits, and mindset no longer matched those around her. Through powerful storytelling, including a touching metaphor about letting go of the past to make room for what’s next, she reminds listeners that outgrowing people isn’t rejection — it’s redirection. self awareness, self development, leadership, transformation, new beginnings, emotional intelligence, women in business, growth season, relationships, inspiration, god’s plan, confidence, boundaries, life transitions, evolving, empowerment, leveling up, faith, letting go, entrepreneurship, mindset shift, personal growth, business mindset, alignment, purpose, motivation false full 30 4aee51ce-6a27-4f85-b908-3fe1e6d1062f $5 a Day: The Meta Ads Strategy That Actually Works Listeners will learn why compelling ad copy and eye-catching graphics matter, why you shouldn’t rely solely on AI for your visuals, and how to test, track, and refine ads for maximum impact. Elise emphasizes that advertising is a journey – one that requires patience, strategy, and the right creative tools – and she offers her agency’s expertise for those ready to take the leap into growth.

Key Takeaways:

  • $5 a day can bring you growth
  • Paid ads are essential for visibility
  • Create scroll-stopping ads with strong visuals
  • Success starts with the right mindset
  • Target geographically for better results
  • Storytelling makes your ad copy more engaging
  • Don’t rely on AI for graphics
  • Testing is necessary for ad success
  • Always track your ad performance
  • Refine your target audience for better engagement

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Fri, 3 Oct 2025 00:15:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Listeners will learn why compelling ad copy and eye-catching graphics matter, why you shouldn’t rely solely on AI for your visuals, and how to test, track, and refine ads for maximum impact. Elise emphasizes that advertising is a journey – one that requires patience, strategy, and the right creative tools – and she offers her agency’s expertise for those ready to take the leap into growth.

Key Takeaways:

  • $5 a day can bring you growth
  • Paid ads are essential for visibility
  • Create scroll-stopping ads with strong visuals
  • Success starts with the right mindset
  • Target geographically for better results
  • Storytelling makes your ad copy more engaging
  • Don’t rely on AI for graphics
  • Testing is necessary for ad success
  • Always track your ad performance
  • Refine your target audience for better engagement

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> $5 a Day: The Meta Ads Strategy That Actually Works Elise Sharpless 00:18:46 In this episode of Beyond Your Brand, Elise Sharpless breaks down the real power of paid advertising on Meta platforms. She explains how even a small budget of just $5 a day can help business owners gain traction, build visibility, and start scaling with confidence. Elise shares actionable strategies for creating scroll-stopping ads, the mindset shifts needed to succeed, and the importance of geo-targeting your audience for better engagement. In this episode of Beyond Your Brand, Elise Sharpless breaks down the real power of paid advertising on Meta platforms. She explains how even a small budget of just $5 a day can help business owners gain traction, build visibility, and start scaling with confidence. Elise shares actionable strategies for creating scroll-stopping ads, the mindset shifts needed to succeed, and the importance of geo-targeting your audience for better engagement. paid advertising, meta ads, business growth, instagram ads, tracking performance, small business advertising, $5 ads strategy, ad copywriting, digital marketing, facebook ads, scroll-stopping ads, ad targeting, beyond your brand podcast., testing ads false full 29 563482bc-485b-4dd7-8e80-47640de33978 Beyond the Storm with Krista K Connect with Krista

🌐 Website: www.thekristak.com
🔗 LinkedIn: Krista Kowalczyk
📸 Instagram / Facebook: @the.krista.k

As Featured On

Krista has been featured on major media outlets including:

The Kelly Clarkson Show

Good Morning America

ABC World News Tonight with David Muir

Fox Weather

The Weather Channel

NBCLX

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 22 Sep 2025 04:00:00 +0000 elisesharpless22@gmail.com (Krista Kowalczyk) www.elisesharpless.com Connect with Krista

🌐 Website: www.thekristak.com
🔗 LinkedIn: Krista Kowalczyk
📸 Instagram / Facebook: @the.krista.k

As Featured On

Krista has been featured on major media outlets including:

The Kelly Clarkson Show

Good Morning America

ABC World News Tonight with David Muir

Fox Weather

The Weather Channel

NBCLX

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Beyond the Storm with Krista K Krista Kowalczyk 00:33:44 In this powerful episode of Beyond Your Brand, we sit down with Krista Kowalczyk, a professional photographer with over 30 years of experience capturing life’s most meaningful milestones—weddings, families, and cherished moments across generations. After Hurricane Ian devastated over 3,500 square miles of Southwest Florida in 2022, Krista’s mission shifted from simply documenting memories to preserving them. Families who lost everything turned to her for help salvaging and protecting their most treasured photographs. Through this experience, Krista discovered a deeper purpose: helping people safeguard their legacies so they’re never lost to disaster. Krista is not only a photographer but also the author of Beyond the Storm, a photo organizing coach, speaker, and workshop host. She teaches simple, effective methods to secure, back up, and organize personal photos—empowering families to keep their stories safe for generations to come. We talk about her journey, her book, her nationwide workshops, and even her upcoming cruise experience that blends education with community. Whether you’re a photographer, entrepreneur, or someone who values family history, this conversation will inspire you to see photos in a whole new way. In this powerful episode of Beyond Your Brand, we sit down with Krista Kowalczyk, a professional photographer with over 30 years of experience capturing life’s most meaningful milestones—weddings, families, and cherished moments across generations. After Hurricane Ian devastated over 3,500 square miles of Southwest Florida in 2022, Krista’s mission shifted from simply documenting memories to preserving them. Families who lost everything turned to her for help salvaging and protecting their most treasured photographs. Through this experience, Krista discovered a deeper purpose: helping people safeguard their legacies so they’re never lost to disaster. Krista is not only a photographer but also the author of Beyond the Storm, a photo organizing coach, speaker, and workshop host. She teaches simple, effective methods to secure, back up, and organize personal photos—empowering families to keep their stories safe for generations to come. We talk about her journey, her book, her nationwide workshops, and even her upcoming cruise experience that blends education with community. Whether you’re a photographer, entrepreneur, or someone who values family history, this conversation will inspire you to see photos in a whole new way. krista kowalczyk, entrepreneurship branding, photo preservation, protecting family photos, professional photographer, hurricane ian photography, wedding photography legacy, photo organizing coach, beyond the storm book, brand storytelling, memory preservation, preserving memories, family photo backup, disaster recovery photos false full 28 37a1f6e5-394e-410b-8f7a-1f89193d783c The Power of Networking: Turning Connections Into Community 📞 Phone: 239-849-6886
📧 Email: puja@maxwellmortgageloans.com
🔗 LinkedIn: linkedin.com/in/puja-romero-13107b45

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 8 Sep 2025 22:00:00 +0000 elisesharpless22@gmail.com (Puja Romero, Elise Sharpless) www.elisesharpless.com 📞 Phone: 239-849-6886
📧 Email: puja@maxwellmortgageloans.com
🔗 LinkedIn: linkedin.com/in/puja-romero-13107b45

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> The Power of Networking: Turning Connections Into Community Puja Romero, Elise Sharpless 00:27:44 What happens when your entire world shifts overnight? For Puja, a driven loan officer and mom, that moment came with an unexpected stage 4 colon cancer diagnosis. In this powerful conversation, she opens up about how facing something so life-altering changed everything from the way she approaches her career, to how she shows up for her family, and even down to the everyday choices she makes about her health and lifestyle. Puja shares what it was like to balance ambition with reality, learning to pause and prioritize the people who matter most, and how her support system carried her through the hardest days. We dive deep into the lessons she learned about grace, patience, and treating those closest to us with more love even when life feels overwhelming. But this episode isn’t just about survival, it’s about thriving. Puja also walks us through how networking became a cornerstone of rebuilding her career, why building authentic connections matters more than “selling,” and how showing up consistently in her community created a trust factor that turned strangers into friends, and friends into business referrals. If you’ve ever felt like you’re constantly chasing success at the expense of balance, this episode is your reminder to pause and reevaluate. Puja’s story is proof that setbacks don’t define you they shape you. And when you embrace both the personal and professional sides of your life, you build something far more meaningful than just a career: you build a legacy. What happens when your entire world shifts overnight? For Puja, a driven loan officer and mom, that moment came with an unexpected stage 4 colon cancer diagnosis. In this powerful conversation, she opens up about how facing something so life-altering changed everything from the way she approaches her career, to how she shows up for her family, and even down to the everyday choices she makes about her health and lifestyle. Puja shares what it was like to balance ambition with reality, learning to pause and prioritize the people who matter most, and how her support system carried her through the hardest days. We dive deep into the lessons she learned about grace, patience, and treating those closest to us with more love even when life feels overwhelming. But this episode isn’t just about survival, it’s about thriving. Puja also walks us through how networking became a cornerstone of rebuilding her career, why building authentic connections matters more than “selling,” and how showing up consistently in her community created a trust factor that turned strangers into friends, and friends into business referrals. If you’ve ever felt like you’re constantly chasing success at the expense of balance, this episode is your reminder to pause and reevaluate. Puja’s story is proof that setbacks don’t define you they shape you. And when you embrace both the personal and professional sides of your life, you build something far more meaningful than just a career: you build a legacy. networking strategies, networking success stories, community networking, local business networking, professional networking, female entrepreneur community, business growth through networking, networking events, entrepreneur networking, women entrepreneurs, entrepreneur tips, how to grow your network, small business networking, florida networking events, women in business networking, networking for entrepreneurs, building business relationships, business networking, entrepreneur mindset false full 27 fa70b853-87a3-4334-ba33-b7eba329ba88 Building Choices, Not Just An Income What’s worth more to you right now—security or choices?

I would love to hear from you! Follow our community on Facebook 

📸 Instagram: @hey_elise_

📘 Facebook: https://www.facebook.com/esharpless1

💼 LinkedIn: https://www.linkedin.com/in/heyelise/

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 1 Sep 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com What’s worth more to you right now—security or choices?

I would love to hear from you! Follow our community on Facebook 

📸 Instagram: @hey_elise_

📘 Facebook: https://www.facebook.com/esharpless1

💼 LinkedIn: https://www.linkedin.com/in/heyelise/

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Building Choices, Not Just An Income Elise Sharpless 00:10:53 Most people would have jumped. Most people would have called it “making it.” They slid the offer across the table ✨ $145,000 a year ✨ Full benefits ✨ Security The so-called “golden ticket.” I looked at it… and I said NO. Because here’s the truth nobody wants to admit: Six figures can buy you a lifestyle… But it can also cost you your life. I don’t just want a paycheck. I don’t just want a title. I want six figures with freedom. Six figures with choices. So no I didn’t walk away from $145,000. I walked toward freedom. Most people would have jumped. Most people would have called it “making it.” They slid the offer across the table ✨ $145,000 a year ✨ Full benefits ✨ Security The so-called “golden ticket.” I looked at it… and I said NO. Because here’s the truth nobody wants to admit: Six figures can buy you a lifestyle… But it can also cost you your life. I don’t just want a paycheck. I don’t just want a title. I want six figures with freedom. Six figures with choices. So no I didn’t walk away from $145,000. I walked toward freedom. financial freedom, turning down job offer, rejecting security, chasing dreams, business ownership, golden handcuffs, building freedom, saying no to a boss, quitting corporate, create your own path, lifestyle vs life, self employment, six figures, beyond your brand podcast, entrepreneurship, mindset shift, personal growth, time freedom, career choices, success redefined false full 26 f585ddb1-40a4-4178-a0f5-be41b795c3d3 Your Dreams Don’t Need Approval: Leading with Vision and Grit 📸 Instagram: @hey_elise_

📘 Facebook: https://www.facebook.com/esharpless1

💼 LinkedIn: https://www.linkedin.com/in/heyelise/

✉️ Email: Elisesharpless22@gmail.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 25 Aug 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com 📸 Instagram: @hey_elise_

📘 Facebook: https://www.facebook.com/esharpless1

💼 LinkedIn: https://www.linkedin.com/in/heyelise/

✉️ Email: Elisesharpless22@gmail.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Your Dreams Don’t Need Approval: Leading with Vision and Grit Elise Sharpless 00:12:42 How Not to Treat Someone Have you ever shared a dream so big it scared you—only to have someone shut it down? In this episode, Elise Sharpless shares a deeply personal story from her years in direct sales that taught her more about respect and leadership than any seminar ever could. Elise takes you inside a high-level mastermind where she bravely revealed her long-term goal: retiring her husband early and building a new life outside New Jersey. The reaction from her mentor shocked her, left her in tears, and forced her to choose—shrink back or rise higher. Years later, Elise reflects on that pivotal moment and how it shaped her leadership style, her career, and her family’s journey to living their dream life in Florida. This raw and honest conversation dives into: ✨ Why some leaders discourage instead of empower ✨ How to recognize “petty energy” when you feel it ✨ The importance of protecting your vision, even when others can’t see it ✨ What it means to lead with respect, not control This episode is for anyone who has ever walked away from a conversation feeling smaller than when they walked in. Elise’s story will remind you that your dreams don’t need approval—and real leaders don’t dim lights, they help them shine brighter. How Not to Treat Someone Have you ever shared a dream so big it scared you—only to have someone shut it down? In this episode, Elise Sharpless shares a deeply personal story from her years in direct sales that taught her more about respect and leadership than any seminar ever could. Elise takes you inside a high-level mastermind where she bravely revealed her long-term goal: retiring her husband early and building a new life outside New Jersey. The reaction from her mentor shocked her, left her in tears, and forced her to choose—shrink back or rise higher. Years later, Elise reflects on that pivotal moment and how it shaped her leadership style, her career, and her family’s journey to living their dream life in Florida. This raw and honest conversation dives into: ✨ Why some leaders discourage instead of empower ✨ How to recognize “petty energy” when you feel it ✨ The importance of protecting your vision, even when others can’t see it ✨ What it means to lead with respect, not control This episode is for anyone who has ever walked away from a conversation feeling smaller than when they walked in. Elise’s story will remind you that your dreams don’t need approval—and real leaders don’t dim lights, they help them shine brighter. rising higher, leadership, mindset, mentorship, respect, leadership style, dreams, discouragement, resilience, protecting your vision, overcoming doubt, inspiration, vision, empowerment, life lessons, entrepreneurship, personal growth, family goals false full 25 df02d08d-1b07-495a-8a5e-ef5ffc4d67a9 Build Your Customer & Brand Avatar in ChatGPT Connect with Elise Sharpless
🌐 Website: www.digitalbluecollarmarketing.com
📸 Instagram: @hey_elise_
📘 Facebook: Elise Sharpless
💼 LinkedIn: Elise Sharpless
✉️ Email: Elisesharpless22@gmail.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 18 Aug 2025 20:45:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Connect with Elise Sharpless
🌐 Website: www.digitalbluecollarmarketing.com
📸 Instagram: @hey_elise_
📘 Facebook: Elise Sharpless
💼 LinkedIn: Elise Sharpless
✉️ Email: Elisesharpless22@gmail.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Build Your Customer & Brand Avatar in ChatGPT Elise Sharpless 00:22:25 In this episode of Digital Blue Collar Marketing, we dive into the power of building your customer avatar and brand avatar with ChatGPT. Whether you’re running a small business, service company, or scaling your marketing strategy, understanding your audience is the foundation of success. I’ll walk you through how to use AI and ChatGPT prompts to define your ideal customer, identify their pain points, and create messaging that actually connects. By the end, you’ll know how to stop wasting money on broad marketing and instead focus on attracting the right customers who are ready to buy. What You’ll Learn: Why every business needs a customer avatar and brand identity How to use ChatGPT for marketing strategy and audience research Practical steps to define demographics, interests, and buying behaviors How avatars can improve your SEO, email campaigns, and social media Real-world examples of how a clear avatar leads to stronger sales and branding In this episode of Digital Blue Collar Marketing, we dive into the power of building your customer avatar and brand avatar with ChatGPT. Whether you’re running a small business, service company, or scaling your marketing strategy, understanding your audience is the foundation of success. I’ll walk you through how to use AI and ChatGPT prompts to define your ideal customer, identify their pain points, and create messaging that actually connects. By the end, you’ll know how to stop wasting money on broad marketing and instead focus on attracting the right customers who are ready to buy. What You’ll Learn: Why every business needs a customer avatar and brand identity How to use ChatGPT for marketing strategy and audience research Practical steps to define demographics, interests, and buying behaviors How avatars can improve your SEO, email campaigns, and social media Real-world examples of how a clear avatar leads to stronger sales and branding marketing with chatgpt, ideal customer, business growth, chatgpt marketing, ai marketing tools, brand identity, keywords: customer avatar, small business marketing, target audience, digital marketing strategy, brand avatar false full 24 f2554b0e-6a50-4e2a-af33-a865b07bf0f3 Your Website is Losing You Jobs: 5 Fixes Every Home Service Business Needs Get a free scan of your online presence → https://digitalbluecollarmarketing.com

Connect with Elise Sharpless: Elisesharpless22@gmail.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 11 Aug 2025 13:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Get a free scan of your online presence → https://digitalbluecollarmarketing.com

Connect with Elise Sharpless: Elisesharpless22@gmail.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Your Website is Losing You Jobs: 5 Fixes Every Home Service Business Needs Elise Sharpless 00:24:34 Your Website is Losing You Jobs: 5 Fixes Every Home Service Business Needs If you run a plumbing, HVAC, cleaning, or inspection business and your website isn’t generating calls… we need to talk. Here’s what you’ll learn in this episode: Mobile-Friendly or Money-Losing If it’s slow or hard to use on a phone, you’re DONE. Contact Info Should Be Obvious Your phone number and forms shouldn’t be a scavenger hunt. Speak to the Pain Stop bragging about credentials—start solving customer problems. SEO: Can Google Even Find You? A pretty site means nothing if no one can find it. Trust Signals Matter Real photos, reviews, and proof you’re the local pro. If your site is missing even ONE of these, you’re losing jobs to your competition. Your Website is Losing You Jobs: 5 Fixes Every Home Service Business Needs If you run a plumbing, HVAC, cleaning, or inspection business and your website isn’t generating calls… we need to talk. Here’s what you’ll learn in this episode: Mobile-Friendly or Money-Losing If it’s slow or hard to use on a phone, you’re DONE. Contact Info Should Be Obvious Your phone number and forms shouldn’t be a scavenger hunt. Speak to the Pain Stop bragging about credentials—start solving customer problems. SEO: Can Google Even Find You? A pretty site means nothing if no one can find it. Trust Signals Matter Real photos, reviews, and proof you’re the local pro. If your site is missing even ONE of these, you’re losing jobs to your competition. false full 23 06f3013d-8ca1-49d3-a527-aecdaa10696b Frontline to Finish Line: Building, Scaling, and Selling Facebook: https://www.facebook.com/glenn.poulos/

LinkedIn: https://www.linkedin.com/in/glennpoulos/

Website: https://glennpoulos.com/

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 4 Aug 2025 04:00:00 +0000 elisesharpless22@gmail.com (Glenn Poulos) www.elisesharpless.com Facebook: https://www.facebook.com/glenn.poulos/

LinkedIn: https://www.linkedin.com/in/glennpoulos/

Website: https://glennpoulos.com/

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Frontline to Finish Line: Building, Scaling, and Selling Glenn Poulos 00:43:50 Glenn Poulos is a powerhouse in tech, telecom, and entrepreneurship. With 40+ years of experience, two successful business exits, and the title of LinkedIn Top Voice, Glenn brings a no-fluff, proven approach to building, scaling, and selling businesses that actually grow. He’s the co-founder of Gap Wireless, the bestselling author of Never Sit in the Lobby, and now the founder of a cutting-edge AI venture helping companies drive real results with AI—in under five weeks. In this episode, we cover: The gritty truth behind building a business that scales and sells The mindset and systems Glenn used to successfully exit two companies How AI is transforming sales and operations—faster than you think Sales tips that don’t feel slimy (because sales isn’t a dirty word) Why simplifying “corporate jargon” is a leadership superpower If you're an entrepreneur navigating the messy middle, this conversation will reignite your drive and leave you with real-world strategies you can apply immediately. Glenn Poulos is a powerhouse in tech, telecom, and entrepreneurship. With 40+ years of experience, two successful business exits, and the title of LinkedIn Top Voice, Glenn brings a no-fluff, proven approach to building, scaling, and selling businesses that actually grow. He’s the co-founder of Gap Wireless, the bestselling author of Never Sit in the Lobby, and now the founder of a cutting-edge AI venture helping companies drive real results with AI—in under five weeks. In this episode, we cover: The gritty truth behind building a business that scales and sells The mindset and systems Glenn used to successfully exit two companies How AI is transforming sales and operations—faster than you think Sales tips that don’t feel slimy (because sales isn’t a dirty word) Why simplifying “corporate jargon” is a leadership superpower If you're an entrepreneur navigating the messy middle, this conversation will reignite your drive and leave you with real-world strategies you can apply immediately. elise sharpless, glenn poulos, selling a company, ai in business, business growth, startup to exit, scaling a business, sales strategy, business systems, sales tips, mergers & acquisitions, tech industry insights, beyond your brand podcast, entrepreneurship, founder journey false full 22 7bf0a6fd-75fb-4a98-a4cd-ee5c0a0c31aa Stop the Marketing BS: Broken Strategy Want Help Fixing Your Strategy?

Reach out for your “BS FREE” personal audit of your marketing strategy from HeyYouSocial.com

Contact:

💻 HeyYouSocial.com

📧 EliseSharpless22@gmail.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Jul 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Want Help Fixing Your Strategy?

Reach out for your “BS FREE” personal audit of your marketing strategy from HeyYouSocial.com

Contact:

💻 HeyYouSocial.com

📧 EliseSharpless22@gmail.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Stop the Marketing BS: Broken Strategy Elise Sharpless 00:24:17 Stop the Marketing BS: Broken Strategy, Bad Positioning & the Eeker Effect You’re not failing because of the economy. You’re failing because your strategy sucks.** Let’s be real most blue-collar businesses aren’t “struggling”... they’re stuck in broken marketing cycles with no systems, no plan, and no clue how to grow past survival mode. Episode Summary: This week on Beyond Your Brand, Elise gets brutally honest about why so many trades and service-based businesses are spinning their wheels—and how to break out of it. She’s worked with companies from $300K to $15M a year and guess what? ✅ Great service ✅ Passionate owners ✅ Skilled teams ❌ Completely busted marketing strategies. No funnels. No tracking. No long-term plan. Just “busy work” disguised as marketing. Inside this episode: ⚠️ The Zoom/Eeker Effect— are you stalling your own growth? 📉 The marketing lies you’ve been sold (and how they’re costing you real money) 🧠 The real reason you can’t scale — and what to do instead What’s New: We are your all-in-one hub for SEO, strategy, and scalable systems built just for trades and service businesses. Because this industry doesn’t need more fluff. It needs a blueprint that actually works. Stop the Marketing BS: Broken Strategy, Bad Positioning & the Eeker Effect You’re not failing because of the economy. You’re failing because your strategy sucks.** Let’s be real most blue-collar businesses aren’t “struggling”... they’re stuck in broken marketing cycles with no systems, no plan, and no clue how to grow past survival mode. Episode Summary: This week on Beyond Your Brand, Elise gets brutally honest about why so many trades and service-based businesses are spinning their wheels—and how to break out of it. She’s worked with companies from $300K to $15M a year and guess what? ✅ Great service ✅ Passionate owners ✅ Skilled teams ❌ Completely busted marketing strategies. No funnels. No tracking. No long-term plan. Just “busy work” disguised as marketing. Inside this episode: ⚠️ The Zoom/Eeker Effect— are you stalling your own growth? 📉 The marketing lies you’ve been sold (and how they’re costing you real money) 🧠 The real reason you can’t scale — and what to do instead What’s New: We are your all-in-one hub for SEO, strategy, and scalable systems built just for trades and service businesses. Because this industry doesn’t need more fluff. It needs a blueprint that actually works. digital marketing strategist, elise sharpless, building a legacy, scaling small businesses, female entrepreneur, personal branding, women in business, fourth-generation entrepreneur, business systems, podcast host, mindset and confidence, multi-generational entrepreneur, faith-based leadership, hey you social, southwest florida entrepreneur, beyond your brand podcast, faith and business, business mentor, family-owned business, marketing for small businesses, brand storytelling, entrepreneurship, women podcasters, business coach, marketing agency owner false full 21 dee66771-7c00-473e-9355-4539b3364dca Build What Matters: Leadership, Legacy & Leveraging Your Story Connect with John Huffman

www.johnhuffmanspeaks.com

www.facebook.com/consultdaily

www.facebook.com/john.huffman.77

www.instagram.com/realjohnhuffman

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 21 Jul 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Connect with John Huffman

www.johnhuffmanspeaks.com

www.facebook.com/consultdaily

www.facebook.com/john.huffman.77

www.instagram.com/realjohnhuffman

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Build What Matters: Leadership, Legacy & Leveraging Your Story Elise Sharpless 00:45:19 From a troubled past to building multimillion-dollar businesses, John Huffman joins Elise to share how his personal transformation laid the foundation for leading with faith, building with systems, and scaling with purpose. This episode is packed with practical wisdom for entrepreneurs, tradespeople, and ministry leaders who are ready to build more than just a business—they’re ready to build what matters. You’ll learn: 🔨 How to systemize your business for freedom and growth 📖 Why your story is your most powerful branding tool 💡 Leadership habits that align with your values 🛠️ The numbers that actually matter—and how to use them 🔥 How faith and strategy can coexist in business From a troubled past to building multimillion-dollar businesses, John Huffman joins Elise to share how his personal transformation laid the foundation for leading with faith, building with systems, and scaling with purpose. This episode is packed with practical wisdom for entrepreneurs, tradespeople, and ministry leaders who are ready to build more than just a business—they’re ready to build what matters. You’ll learn: 🔨 How to systemize your business for freedom and growth 📖 Why your story is your most powerful branding tool 💡 Leadership habits that align with your values 🛠️ The numbers that actually matter—and how to use them 🔥 How faith and strategy can coexist in business digital marketing strategist, elise sharpless, building a legacy, scaling small businesses, personal branding, fourth-generation entrepreneur, business systems, podcast host, mindset and confidence, digital marketing, multi-generational entrepreneur, faith-based leadership, hey you social, southwest florida entrepreneur, beyond your brand podcast, faith and business, business mentor, family-owned business, marketing for small businesses, brand storytelling, entrepreneurship, business coach, marketing agency owner false full 20 6f6efe87-d3ad-4ec3-b28e-654e82be14bf More Than Finances: Don’t Let Scams Steal Their Legacy What to Expect in This Episode:
  • How Malea Madrid’s personal experience turned into a mission to protect aging adults
  • The alarming rise in scams targeting seniors—especially post-COVID
  • How scammers exploit cognitive decline and emotional triggers
  • Why mail management, bill oversight, and education are key to fraud prevention
  • A powerful call for stronger protections and compassionate advocacy for our aging population

www.cidseniors.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 14 Jul 2025 04:00:00 +0000 elisesharpless22@gmail.com (Malea Madrid) www.elisesharpless.com What to Expect in This Episode:
  • How Malea Madrid’s personal experience turned into a mission to protect aging adults
  • The alarming rise in scams targeting seniors—especially post-COVID
  • How scammers exploit cognitive decline and emotional triggers
  • Why mail management, bill oversight, and education are key to fraud prevention
  • A powerful call for stronger protections and compassionate advocacy for our aging population

www.cidseniors.com

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> More Than Finances: Don’t Let Scams Steal Their Legacy Malea Madrid 00:28:52 In this episode of Beyond Your Brand, Malea Madrid—founder of Consider it Done Seniors and Golden Rule Alliance—shares her powerful journey from helping her own grandparents with paperwork to becoming a full-time advocate for aging adults. Malea sheds light on the growing threat of scams targeting seniors, from deceptive mail to sophisticated online fraud, and how the COVID-19 pandemic made things even worse. She explains how scammers exploit cognitive decline and emphasizes the urgent need for education, vigilance, and stronger protections. Malea also highlights the practical services her organizations provide, such as mail management and bill oversight, to help prevent fraud and preserve peace of mind. Her work is rooted in compassion, advocacy, and a deep commitment to protecting the dignity and legacy of our aging population. In this episode of Beyond Your Brand, Malea Madrid—founder of Consider it Done Seniors and Golden Rule Alliance—shares her powerful journey from helping her own grandparents with paperwork to becoming a full-time advocate for aging adults. Malea sheds light on the growing threat of scams targeting seniors, from deceptive mail to sophisticated online fraud, and how the COVID-19 pandemic made things even worse. She explains how scammers exploit cognitive decline and emphasizes the urgent need for education, vigilance, and stronger protections. Malea also highlights the practical services her organizations provide, such as mail management and bill oversight, to help prevent fraud and preserve peace of mind. Her work is rooted in compassion, advocacy, and a deep commitment to protecting the dignity and legacy of our aging population. leadership, entrepreneur, mindset, business, brand, beyondyourbrand, legacy, tips, awareness, digital marketing, women, startup, justice, boss, dignity, empower women, founder, support, success, care, smallbusiness false full 19 b23e8e78-b9fa-4824-9c25-d4fe7725c0fa Consistency Dominates with SEO, AI and ChatGPT Here’s What to Expect from This Episode:

Why traditional SEO isn’t dead—but needs a local twist

How ChatGPT can turn your handwritten job notes into polished estimates

Ways to repurpose everyday tasks into powerful content

The truth about AI myths (and why it’s not replacing you)

Tips to stay consistent online without burning out

If you’re in the home services space and want to work smarter while keeping your brand personal and relatable—this one’s for you.

Curious how your business is showing up online?
Are you ranking? Can your customers actually find you?

This past month, I’ve helped business owners take control of their online visibility—making sure their businesses are showing up on Google and using the right SEO practices to attract the right audience.

Want to know how your business is doing?

👉 Visit HeyYouSocial.com to get your FREE 4-page visibility report—sent straight to your inbox. No strings attached. Just real insight to help you grow.

Try it today and start showing up where it counts.

Connect with Elise Sharpless

https://www.facebook.com/esharpless1

 

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 7 Jul 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Here’s What to Expect from This Episode:

Why traditional SEO isn’t dead—but needs a local twist

How ChatGPT can turn your handwritten job notes into polished estimates

Ways to repurpose everyday tasks into powerful content

The truth about AI myths (and why it’s not replacing you)

Tips to stay consistent online without burning out

If you’re in the home services space and want to work smarter while keeping your brand personal and relatable—this one’s for you.

Curious how your business is showing up online?
Are you ranking? Can your customers actually find you?

This past month, I’ve helped business owners take control of their online visibility—making sure their businesses are showing up on Google and using the right SEO practices to attract the right audience.

Want to know how your business is doing?

👉 Visit HeyYouSocial.com to get your FREE 4-page visibility report—sent straight to your inbox. No strings attached. Just real insight to help you grow.

Try it today and start showing up where it counts.

Connect with Elise Sharpless

https://www.facebook.com/esharpless1

 

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Consistency Dominates with SEO, AI and ChatGPT Elise Sharpless 00:33:39 In this episode, we explore how home service business owners can harness the power of AI—specifically tools like ChatGPT—to save time, simplify day-to-day operations, and stay visible online. From rethinking outdated SEO strategies to automating job estimates and turning them into valuable content, this conversation is full of practical ways to work smarter—not harder. If you’ve ever felt overwhelmed trying to “do it all,” this episode offers real-world solutions that help you embrace technology without sacrificing authenticity or connection with your customers. In this episode, we explore how home service business owners can harness the power of AI—specifically tools like ChatGPT—to save time, simplify day-to-day operations, and stay visible online. From rethinking outdated SEO strategies to automating job estimates and turning them into valuable content, this conversation is full of practical ways to work smarter—not harder. If you’ve ever felt overwhelmed trying to “do it all,” this episode offers real-world solutions that help you embrace technology without sacrificing authenticity or connection with your customers. elise sharpless, building a digital brand, key benefits of digital marketing, digital brand, online marketing, home services, branding, ai, website, digital marketing, importance of consistency, hey you social, hvac marketing, chatgpt, social media marketing, entrepreneurship false full 18 2f74976c-f211-43a3-a61d-3133bff60a0f Beyond the Algorithm: Building a Digital Brand That Actually Lasts with Wendy Jo | Ep. 17 Here's what to expect on the podcast:

  • Wendy's journey into digital entrepreneurship
  • Key benefits of digital marketing in your business
  • Why trust and connection are your biggest assets in digital business
  • The importance of consistency in branding
  • And much more!

 

Connect with Wendy Jo:

Website: https://beacons.ai/thewendyjo

The MW Company: https://www.mwco.shop/

YouTube: https://www.youtube.com/@wendyjodavis

TikTok: https://www.tiktok.com/@thewendyjo

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 30 Jun 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Here's what to expect on the podcast:

  • Wendy's journey into digital entrepreneurship
  • Key benefits of digital marketing in your business
  • Why trust and connection are your biggest assets in digital business
  • The importance of consistency in branding
  • And much more!

 

Connect with Wendy Jo:

Website: https://beacons.ai/thewendyjo

The MW Company: https://www.mwco.shop/

YouTube: https://www.youtube.com/@wendyjodavis

TikTok: https://www.tiktok.com/@thewendyjo

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Beyond the Algorithm: Building a Digital Brand That Actually Lasts with Wendy Jo | Ep. 17 Elise Sharpless 00:21:56 As more people shift their focus online, the opportunity to grow a business in the digital space has never been greater! In this episode, Elise chats with Wendy Jo about building a digital brand that not only stands out but lasts. You'll hear straightforward tips and motivating insights to help you turn your online presence into sustainable passive income! As more people shift their focus online, the opportunity to grow a business in the digital space has never been greater! In this episode, Elise chats with Wendy Jo about building a digital brand that not only stands out but lasts. You'll hear straightforward tips and motivating insights to help you turn your online presence into sustainable passive income! elise sharpless, digital business, wendy jo, building a digital brand, key benefits of digital marketing, digital brand, beyond the algorithm, online business, online branding, building a digital brand that actually lasts, the importance of consistency in branding, branding, biggest assets in digital business, digital entrepreneurship false full 17 222d0da7-3b77-4add-a1c8-e5f09bba723d Own Your Story, Create Your Success with Dorris Burch | Ep. 16 Here's what to expect on the podcast:

  • Dorris's journey into the fashion industry, despite initial hesitation with technology.
  • The power of owning your personal story to unlock unstoppable success.
  • Practical steps to break free from feeling stuck and confidently pursue your dream career.
  • How Dorris empowers women everywhere to embrace their most fabulous selves and live unapologetically.
  • And much more!

 

Connect with Dorris Burch:

Website: http://dorrisburch.com

Instagram: https://www.instagram.com/thefabulousdorrisburch/

YouTube: https://www.youtube.com/@thefabulousdorrisburch

Book: https://www.amazon.com/Little-Black-Book-Being-Fabulous/dp/1539146723/

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 23 Jun 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Here's what to expect on the podcast:

  • Dorris's journey into the fashion industry, despite initial hesitation with technology.
  • The power of owning your personal story to unlock unstoppable success.
  • Practical steps to break free from feeling stuck and confidently pursue your dream career.
  • How Dorris empowers women everywhere to embrace their most fabulous selves and live unapologetically.
  • And much more!

 

Connect with Dorris Burch:

Website: http://dorrisburch.com

Instagram: https://www.instagram.com/thefabulousdorrisburch/

YouTube: https://www.youtube.com/@thefabulousdorrisburch

Book: https://www.amazon.com/Little-Black-Book-Being-Fabulous/dp/1539146723/

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Own Your Story, Create Your Success with Dorris Burch | Ep. 16 Elise Sharpless 00:24:29 Ready to break free from the career rut and ignite your true potential? In this inspiring episode, Elise sits down with the unstoppable Dorris Burch to reveal how owning your story can be the game-changer that launches you into the success you deserve. Don't miss this powerful dose of motivation that proves it's never too late to rewrite your story and create the life you've always imagined! Ready to break free from the career rut and ignite your true potential? In this inspiring episode, Elise sits down with the unstoppable Dorris Burch to reveal how owning your story can be the game-changer that launches you into the success you deserve. Don't miss this powerful dose of motivation that proves it's never too late to rewrite your story and create the life you've always imagined! elise sharpless, online branding, confidently pursue your dream career, own your story, dorris burch, branding, fashion industry, beyond your brand, personal story to unlock, steps to break free from feeling stuck, empowers women, create your success with dorris burch false full 16 a50b2e4f-ddbf-4528-b7c9-82eb2281f5cc Service-Led Brands Win Bigger with Robin Schwartz | Ep. 15 Here's what to expect on the podcast:

  • Robin's motivation behind starting the Local Chapters of Business Women (LCBW).
  • The importance of service and genuine connection over just making sales.
  • How networking communities empower women.
  • The organization's significant growth.
  • And much more!

 

Connect with Robin Schwartz:

Website: https://lcbw.org/

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 16 Jun 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Here's what to expect on the podcast:

  • Robin's motivation behind starting the Local Chapters of Business Women (LCBW).
  • The importance of service and genuine connection over just making sales.
  • How networking communities empower women.
  • The organization's significant growth.
  • And much more!

 

Connect with Robin Schwartz:

Website: https://lcbw.org/

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Service-Led Brands Win Bigger with Robin Schwartz | Ep. 15 Elise Sharpless 00:25:20 When service is at the heart of your business, success naturally follows! In this inspiring episode, Elise sits down with Robin Schwartz to dive into the power of service-led brands and why they consistently rise above the rest. Whether you're a new entrepreneur or a seasoned leader, discover how prioritizing people drives impact, loyalty, and lasting growth! When service is at the heart of your business, success naturally follows! In this inspiring episode, Elise sits down with Robin Schwartz to dive into the power of service-led brands and why they consistently rise above the rest. Whether you're a new entrepreneur or a seasoned leader, discover how prioritizing people drives impact, loyalty, and lasting growth! robin schwartz, elise sharpless, local chapters of business women (lcbw), service-led brands win bigger, online branding, online marketing, genuine connection, social media marketing, importance of service, empower women, beyond the brand false full 15 9f8666e9-4489-48ee-a8d3-1d2ac5d4802c Speak with Purpose, Build with Passion with Troy Holden | Ep. 14 Here's what to expect on the podcast:

  • How Troy discovered his voice and turned it into a career.
  • Why following your passion can make career transitions feel effortless.
  • The importance of consistency in your logo to strengthen your brand identity.
  • What is UGC, and why is it popular?
  • And much more!

 

Connect with Troy Holden:

Website: https://troyholdenvoices.com
Instagram: https://www.instagram.com/troyholdenvoices/
Facebook: https://www.facebook.com/tholden63
LinkedIn: https://www.linkedin.com/in/troyholden/
YouTube: https://www.youtube.com/@troyholdenvoices
TikTok: https://www.tiktok.com/@troyholden
Podcast: https://podcasts.apple.com/us/podcast/the-vo-life/id1547466510

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 9 Jun 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Here's what to expect on the podcast:

  • How Troy discovered his voice and turned it into a career.
  • Why following your passion can make career transitions feel effortless.
  • The importance of consistency in your logo to strengthen your brand identity.
  • What is UGC, and why is it popular?
  • And much more!

 

Connect with Troy Holden:

Website: https://troyholdenvoices.com
Instagram: https://www.instagram.com/troyholdenvoices/
Facebook: https://www.facebook.com/tholden63
LinkedIn: https://www.linkedin.com/in/troyholden/
YouTube: https://www.youtube.com/@troyholdenvoices
TikTok: https://www.tiktok.com/@troyholden
Podcast: https://podcasts.apple.com/us/podcast/the-vo-life/id1547466510

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Speak with Purpose, Build with Passion with Troy Holden | Ep. 14 Elise Sharpless 00:28:14 Our voice holds incredible power, and Troy Holden is living proof! In this episode, Elise chats with Troy about his journey into voice work and how embracing his passion made a career change feel natural. His story is a powerful reminder that everything else starts to align when purpose leads the way! Stay tuned! Our voice holds incredible power, and Troy Holden is living proof! In this episode, Elise chats with Troy about his journey into voice work and how embracing his passion made a career change feel natural. His story is a powerful reminder that everything else starts to align when purpose leads the way! Stay tuned! elise sharpless, marketing, speak with purpose, sales, online branding, voiceover business, brand identity, branding, podcast, digital marketing, importance of consistency, troy holden, build a brand, build with passion with troy holden, what is ugc false full 14 e11a3344-84b3-4e2f-a43d-1394cf89d55a Transitions That Grow You with Brenda Rankin | Ep. 13 Here's what to expect on the podcast:

  • What inspired Brenda to start her business?
  • The emotional weight that belongings can carry during times of transition.
  • How Brenda and her team support clients emotionally and practically.
  • Why is it important to care about the story behind secondhand items?
  • And much more!

 

Connect with Brenda Rankin:

Website: http://www.avintageestatellc.com  

Facebook: https://www.facebook.com/profile.php?id=61564860975909

Instagram: https://www.instagram.com/estatemaxx_luxuryforless/

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 2 Jun 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Here's what to expect on the podcast:

  • What inspired Brenda to start her business?
  • The emotional weight that belongings can carry during times of transition.
  • How Brenda and her team support clients emotionally and practically.
  • Why is it important to care about the story behind secondhand items?
  • And much more!

 

Connect with Brenda Rankin:

Website: http://www.avintageestatellc.com  

Facebook: https://www.facebook.com/profile.php?id=61564860975909

Instagram: https://www.instagram.com/estatemaxx_luxuryforless/

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Transitions That Grow You with Brenda Rankin | Ep. 13 Elise Sharpless 00:24:50 When life brings big changes like death, divorce, or a major move, letting go of belongings filled with memories can be overwhelming! Join Elise as she speaks with Brenda Rankin, whose business helps people navigate these emotional transitions with care, compassion, and practical support. If you're facing a major life shift, this conversation offers comfort and real solutions! When life brings big changes like death, divorce, or a major move, letting go of belongings filled with memories can be overwhelming! Join Elise as she speaks with Brenda Rankin, whose business helps people navigate these emotional transitions with care, compassion, and practical support. If you're facing a major life shift, this conversation offers comfort and real solutions! elise sharpless, business, online business, online branding, online marketing, branding, brenda rankin, story behind secondhand items false full 13 a178f189-73e2-44ee-acef-7be4793d4ad1 Permission to Pivot: Grow and Stand Out with Danielle Giancola | Ep. 12 Here's what to expect on the podcast:

  • Danielle's journey from humble beginnings to entrepreneurial success.
  • The power of pivoting when things don't go as planned.
  • Launching Nomadic Vacays during the height of COVID-19.
  • The entrepreneurial mindset.
  • And much more!

 

Connect with Danielle Giancola:

Website: http://www.Nomadicvacays.com

Instagram: https://www.instagram.com/nomadicvacays/

Facebook: https://www.facebook.com/search/top?q=nomadic%20vacays

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 26 May 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Here's what to expect on the podcast:

  • Danielle's journey from humble beginnings to entrepreneurial success.
  • The power of pivoting when things don't go as planned.
  • Launching Nomadic Vacays during the height of COVID-19.
  • The entrepreneurial mindset.
  • And much more!

 

Connect with Danielle Giancola:

Website: http://www.Nomadicvacays.com

Instagram: https://www.instagram.com/nomadicvacays/

Facebook: https://www.facebook.com/search/top?q=nomadic%20vacays

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Permission to Pivot: Grow and Stand Out with Danielle Giancola | Ep. 12 Elise Sharpless 00:24:24 Life is full of uncertainty, and that can impact businesses in unexpected ways, but those who stay persistent find success! In this episode, Elise talks with Danielle Giancola about the courage to pivot and adapt. Discover how to turn challenges into opportunities for growth and stand out in any situation. Stay tuned for an inspiring conversation! Life is full of uncertainty, and that can impact businesses in unexpected ways, but those who stay persistent find success! In this episode, Elise talks with Danielle Giancola about the courage to pivot and adapt. Discover how to turn challenges into opportunities for growth and stand out in any situation. Stay tuned for an inspiring conversation! elise sharpless, grow and stand out, danielle giancola, business, online business, online branding, the entrepreneurial mindset, entrepreneurial success, nomadic vacays, beyond the brand false full 12 8dfffbf8-4f22-44d1-8807-6d4de3ce44a8 Struggle Less, Succeed More: Building Smarter with Joe Nugent | Ep. 11 Many people hold on to jobs they dislike, thinking a career shift is too difficult, but is it really? In this episode, Elise talks with Joe Nugent about embracing new opportunities that can lead to less struggle and more success. Do not settle for a job that drains you. Start moving toward a path that inspires growth and fulfillment. Stay tuned!

 

Here's what to expect on the podcast:

  • How did Joe unexpectedly start his own home inspection business?
  • The shift from "Inspector Gadget Homes" to "Joe the Home Pro".
  • Building the business around a core pillar and a relationship-driven approach.
  • The newly launched licensing program and how it helps aspiring entrepreneurs start home inspection businesses.
  • Advice for those who think it's too late to shift careers and pursue something new.
  • And much more!
  •  

Connect with Joe Nugent:

Website: https://www.joethehomepro.com/

Facebook: https://www.facebook.com/joethehomepro

Instagram: https://www.instagram.com/joethehomepro/

YouTube: https://www.youtube.com/@joethehomepro

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 19 May 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Many people hold on to jobs they dislike, thinking a career shift is too difficult, but is it really? In this episode, Elise talks with Joe Nugent about embracing new opportunities that can lead to less struggle and more success. Do not settle for a job that drains you. Start moving toward a path that inspires growth and fulfillment. Stay tuned!

 

Here's what to expect on the podcast:

  • How did Joe unexpectedly start his own home inspection business?
  • The shift from "Inspector Gadget Homes" to "Joe the Home Pro".
  • Building the business around a core pillar and a relationship-driven approach.
  • The newly launched licensing program and how it helps aspiring entrepreneurs start home inspection businesses.
  • Advice for those who think it's too late to shift careers and pursue something new.
  • And much more!
  •  

Connect with Joe Nugent:

Website: https://www.joethehomepro.com/

Facebook: https://www.facebook.com/joethehomepro

Instagram: https://www.instagram.com/joethehomepro/

YouTube: https://www.youtube.com/@joethehomepro

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Struggle Less, Succeed More: Building Smarter with Joe Nugent | Ep. 11 Elise Sharpless 00:27:56 Many people hold on to jobs they dislike, thinking a career shift is too difficult, but is it really? In this episode, Elise talks with Joe Nugent about embracing new opportunities that can lead to less struggle and more success. Do not settle for a job that drains you. Start moving toward a path that inspires growth and fulfillment. Stay tuned! Many people hold on to jobs they dislike, thinking a career shift is too difficult, but is it really? In this episode, Elise talks with Joe Nugent about embracing new opportunities that can lead to less struggle and more success. Do not settle for a job that drains you. Start moving toward a path that inspires growth and fulfillment. Stay tuned! marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 11 f413255c-f676-43e5-9e89-f6663f10b892 Selling with Service in Mind with Ed Haines | Ep. 10 Every business owner has their own unique approach, and today's guest is no exception! Join Elise as she talks with Ed Haines, who stands out by putting his clients' needs first instead of focusing solely on making a sale. If you're in the real estate industry, Ed offers practical advice to help you succeed. Don't miss it, and stay tuned!

 

Here's what to expect on the podcast:

  • Ed's inspiring journey in the real estate industry.
  • How Ed's blue-collar roots have influenced his approach and driven his success in the white-collar world.
  • How Ed came up with his brand and the story behind its creation.
  • The role of teamwork in business success.
  • And much more!

 

Connect with Ed Haines:

Website: https://www.lbibroker.com/
Facebook: https://www.facebook.com/profile.php?id=100009605234689
LinkedIn: https://www.linkedin.com/in/ed-haines-9a29076b/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 12 May 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Every business owner has their own unique approach, and today's guest is no exception! Join Elise as she talks with Ed Haines, who stands out by putting his clients' needs first instead of focusing solely on making a sale. If you're in the real estate industry, Ed offers practical advice to help you succeed. Don't miss it, and stay tuned!

 

Here's what to expect on the podcast:

  • Ed's inspiring journey in the real estate industry.
  • How Ed's blue-collar roots have influenced his approach and driven his success in the white-collar world.
  • How Ed came up with his brand and the story behind its creation.
  • The role of teamwork in business success.
  • And much more!

 

Connect with Ed Haines:

Website: https://www.lbibroker.com/
Facebook: https://www.facebook.com/profile.php?id=100009605234689
LinkedIn: https://www.linkedin.com/in/ed-haines-9a29076b/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Selling with Service in Mind with Ed Haines | Ep. 10 Elise Sharpless 00:16:06 Every business owner has their own unique approach, and today's guest is no exception! Join Elise as she talks with Ed Haines, who stands out by putting his clients' needs first instead of focusing solely on making a sale. If you're in the real estate industry, Ed offers practical advice to help you succeed. Don't miss it, and stay tuned! Every business owner has their own unique approach, and today's guest is no exception! Join Elise as she talks with Ed Haines, who stands out by putting his clients' needs first instead of focusing solely on making a sale. If you're in the real estate industry, Ed offers practical advice to help you succeed. Don't miss it, and stay tuned! marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 10 02ab4dcb-6d67-468b-a71d-d4c8b232f2ef The Heart of the Brand: Memories & Storytelling with Kristen Goodman | Ep. 09 Photos and videos carry powerful memories and stories, but keeping them safe can be challenging, especially when unexpected disasters strike! In this episode, Elise chats with Kristen Goodman about the importance of digitizing old photos and videos. Kristen helps families take simple, meaningful steps to ensure their memories live on for years to come! Stay tuned!

Here’s what to expect on the podcast:

  • The heartfelt story behind Kristen’s passion for photography and memory preservation.
  • Why preserving photos and videos matters.
  • The meaning behind her brand, “Clicking with Kristen,” and the focus on personal connection.
  • Kristen’s approach to building genuine trust and connection with her clients.
  • And much more!

 

Connect with Kristen Goodman:

Website: https://www.dennisgoodmanphotography.com/clicking-with-kristen

Facebook: https://www.facebook.com/clickwithkristen

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 5 May 2025 04:00:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Photos and videos carry powerful memories and stories, but keeping them safe can be challenging, especially when unexpected disasters strike! In this episode, Elise chats with Kristen Goodman about the importance of digitizing old photos and videos. Kristen helps families take simple, meaningful steps to ensure their memories live on for years to come! Stay tuned!

Here’s what to expect on the podcast:

  • The heartfelt story behind Kristen’s passion for photography and memory preservation.
  • Why preserving photos and videos matters.
  • The meaning behind her brand, “Clicking with Kristen,” and the focus on personal connection.
  • Kristen’s approach to building genuine trust and connection with her clients.
  • And much more!

 

Connect with Kristen Goodman:

Website: https://www.dennisgoodmanphotography.com/clicking-with-kristen

Facebook: https://www.facebook.com/clickwithkristen

 

Connect with Elise Sharpless:

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> The Heart of the Brand: Memories & Storytelling with Kristen Goodman | Ep. 09 Elise Sharpless 00:19:36 Photos and videos carry powerful memories and stories, but keeping them safe can be challenging, especially when unexpected disasters strike! In this episode, Elise chats with Kristen Goodman about the importance of digitizing old photos and videos. Kristen helps families take simple, meaningful steps to ensure their memories live on for years to come! Stay tuned! Photos and videos carry powerful memories and stories, but keeping them safe can be challenging, especially when unexpected disasters strike! In this episode, Elise chats with Kristen Goodman about the importance of digitizing old photos and videos. Kristen helps families take simple, meaningful steps to ensure their memories live on for years to come! Stay tuned! marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 9 d2ed93f6-82ed-499c-a5fc-90d789f8a175 Loud, Proud & Unapologetically You with The Fabulous Dorris Burch | Ep. 08 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Dorris Burch, who empowers women to embrace their fabulous selves. Doris shares her journey of building the Fab Factor brand and her mission to inspire confidence and visibility in women.

 

Connect with Dorris Burch:

Website: http://dorrisburch.com

Instagram: https://www.instagram.com/thefabulousdorrisburch/

YouTube: https://www.youtube.com/@thefabulousdorrisburch

Book: https://www.amazon.com/Little-Black-Book-Being-Fabulous/dp/1539146723/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Apr 2025 04:40:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Dorris Burch, who empowers women to embrace their fabulous selves. Doris shares her journey of building the Fab Factor brand and her mission to inspire confidence and visibility in women.

 

Connect with Dorris Burch:

Website: http://dorrisburch.com

Instagram: https://www.instagram.com/thefabulousdorrisburch/

YouTube: https://www.youtube.com/@thefabulousdorrisburch

Book: https://www.amazon.com/Little-Black-Book-Being-Fabulous/dp/1539146723/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Loud, Proud & Unapologetically You with The Fabulous Dorris Burch | Ep. 08 Elise Sharpless 00:12:36 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Dorris Burch, who empowers women to embrace their fabulous selves. Doris shares her journey of building the Fab Factor brand and her mission to inspire confidence and visibility in women. Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Dorris Burch, who empowers women to embrace their fabulous selves. Doris shares her journey of building the Fab Factor brand and her mission to inspire confidence and visibility in women. marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 8 d3b667bf-4bd6-43a9-a7f1-9201d520fe4e The Power of Purposeful Leadership with Robin Schwartz | Ep. 07 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Robin Schwartz, founder of Local Chapters of Business Women (LCBW). Robin discusses her journey of empowering women through networking and leadership, her organization's growth, and maintaining brand consistency across its chapters.

 

Connect with Robin Schwartz:

Website: https://lcbw.org/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Apr 2025 04:35:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Robin Schwartz, founder of Local Chapters of Business Women (LCBW). Robin discusses her journey of empowering women through networking and leadership, her organization's growth, and maintaining brand consistency across its chapters.

 

Connect with Robin Schwartz:

Website: https://lcbw.org/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> The Power of Purposeful Leadership with Robin Schwartz | Ep. 07 Elise Sharpless 00:11:27 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Robin Schwartz, founder of Local Chapters of Business Women (LCBW). Robin discusses her journey of empowering women through networking and leadership, her organization's growth, and maintaining brand consistency across its chapters. Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Robin Schwartz, founder of Local Chapters of Business Women (LCBW). Robin discusses her journey of empowering women through networking and leadership, her organization's growth, and maintaining brand consistency across its chapters. marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 7 5a5c39a3-bcb8-439d-b0c9-bdabe78f3b40 Your Voice Is Your Superpower with Troy Holden | Ep. 06 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Troy Holden. They discuss his multifaceted career in voiceover work, branding, customer relationships, and traditional marketing tactics, offering insights for aspiring entrepreneurs and voice actors.

 

Connect with Troy Holden:

Website: https://troyholdenvoices.com
Instagram: https://www.instagram.com/troyholdenvoices/
Facebook: https://www.facebook.com/tholden63
LinkedIn: https://www.linkedin.com/in/troyholden/
YouTube: https://www.youtube.com/@troyholdenvoices
TikTok: https://www.tiktok.com/@troyholden
Podcast: https://podcasts.apple.com/us/podcast/the-vo-life/id1547466510

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Apr 2025 04:30:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Troy Holden. They discuss his multifaceted career in voiceover work, branding, customer relationships, and traditional marketing tactics, offering insights for aspiring entrepreneurs and voice actors.

 

Connect with Troy Holden:

Website: https://troyholdenvoices.com
Instagram: https://www.instagram.com/troyholdenvoices/
Facebook: https://www.facebook.com/tholden63
LinkedIn: https://www.linkedin.com/in/troyholden/
YouTube: https://www.youtube.com/@troyholdenvoices
TikTok: https://www.tiktok.com/@troyholden
Podcast: https://podcasts.apple.com/us/podcast/the-vo-life/id1547466510

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Your Voice Is Your Superpower with Troy Holden | Ep. 06 Elise Sharpless 00:15:18 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Troy Holden. They discuss his multifaceted career in voiceover work, branding, customer relationships, and traditional marketing tactics, offering insights for aspiring entrepreneurs and voice actors. Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Troy Holden. They discuss his multifaceted career in voiceover work, branding, customer relationships, and traditional marketing tactics, offering insights for aspiring entrepreneurs and voice actors. marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 6 affd18b7-45f3-4b86-b79f-2a8052192188 Treasures, Transitions & Trusting the Journey with Brenda Rankin | Ep. 05 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Brenda Rankin, an entrepreneur and estate sale expert. Brenda shares her journey, challenges, and strategies for success, emphasizing the importance of focus, compassion, and her enterprising spirit.

 

Connect with Brenda Rankin:

Website: http://www.avintageestatellc.com  

Facebook: https://www.facebook.com/profile.php?id=61564860975909

Instagram: https://www.instagram.com/estatemaxx_luxuryforless/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Apr 2025 04:25:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Brenda Rankin, an entrepreneur and estate sale expert. Brenda shares her journey, challenges, and strategies for success, emphasizing the importance of focus, compassion, and her enterprising spirit.

 

Connect with Brenda Rankin:

Website: http://www.avintageestatellc.com  

Facebook: https://www.facebook.com/profile.php?id=61564860975909

Instagram: https://www.instagram.com/estatemaxx_luxuryforless/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Treasures, Transitions & Trusting the Journey with Brenda Rankin | Ep. 05 Elise Sharpless 00:11:59 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Brenda Rankin, an entrepreneur and estate sale expert. Brenda shares her journey, challenges, and strategies for success, emphasizing the importance of focus, compassion, and her enterprising spirit. Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Brenda Rankin, an entrepreneur and estate sale expert. Brenda shares her journey, challenges, and strategies for success, emphasizing the importance of focus, compassion, and her enterprising spirit. marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 5 46816420-8161-4b5e-bd8f-ca1be4cdf3e2 The Power of Grit and Reinvention with Danielle Giancola | Ep. 04 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Danielle Giancola, a former teenage server turned hospitality leader and founder of Nomadic Vacay Vacation Rentals. Despite humble beginnings and challenges as a single mom, Danielle climbed the ranks at top hospitality companies before launching her business during the pandemic. With a strong focus on service, transparency, and heartfelt branding, Danielle's story is one of grit, faith, and reinvention. Join us as she shares insights about her entrepreneurial journey and marketing strategies.

 

Connect with Danielle Giancola:

Website: http://www.Nomadicvacays.com

Instagram: https://www.instagram.com/nomadicvacays/

Facebook: https://www.facebook.com/search/top?q=nomadic%20vacays

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Apr 2025 04:20:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Danielle Giancola, a former teenage server turned hospitality leader and founder of Nomadic Vacay Vacation Rentals. Despite humble beginnings and challenges as a single mom, Danielle climbed the ranks at top hospitality companies before launching her business during the pandemic. With a strong focus on service, transparency, and heartfelt branding, Danielle's story is one of grit, faith, and reinvention. Join us as she shares insights about her entrepreneurial journey and marketing strategies.

 

Connect with Danielle Giancola:

Website: http://www.Nomadicvacays.com

Instagram: https://www.instagram.com/nomadicvacays/

Facebook: https://www.facebook.com/search/top?q=nomadic%20vacays

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> The Power of Grit and Reinvention with Danielle Giancola | Ep. 04 Elise Sharpless 00:16:02 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Danielle Giancola, a former teenage server turned hospitality leader and founder of Nomadic Vacay Vacation Rentals. Despite humble beginnings and challenges as a single mom, Danielle climbed the ranks at top hospitality companies before launching her business during the pandemic. With a strong focus on service, transparency, and heartfelt branding, Danielle's story is one of grit, faith, and reinvention. Join us as she shares insights about her entrepreneurial journey and marketing strategies. Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Danielle Giancola, a former teenage server turned hospitality leader and founder of Nomadic Vacay Vacation Rentals. Despite humble beginnings and challenges as a single mom, Danielle climbed the ranks at top hospitality companies before launching her business during the pandemic. With a strong focus on service, transparency, and heartfelt branding, Danielle's story is one of grit, faith, and reinvention. Join us as she shares insights about her entrepreneurial journey and marketing strategies. marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 4 50f38dee-d233-49aa-b6b0-4147de7ed60c Built on Service, Rising with Vision with Joe Nugent | Ep. 03 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Joe Nugent, founder and CEO of Joe the Home Pro, a fast-growing home inspection company based in Naples, Florida. Joe shares his journey from hospitality to home inspections, emphasizing the importance of relentless service, strong values, and building strong relationships. He discusses the challenges and triumphs of starting and scaling his business, including a significant rebranding experience.

 

Connect with Joe Nugent:

Website: https://www.joethehomepro.com/

Facebook: https://www.facebook.com/joethehomepro

Instagram: https://www.instagram.com/joethehomepro/

YouTube: https://www.youtube.com/@joethehomepro



 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Apr 2025 04:15:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Joe Nugent, founder and CEO of Joe the Home Pro, a fast-growing home inspection company based in Naples, Florida. Joe shares his journey from hospitality to home inspections, emphasizing the importance of relentless service, strong values, and building strong relationships. He discusses the challenges and triumphs of starting and scaling his business, including a significant rebranding experience.

 

Connect with Joe Nugent:

Website: https://www.joethehomepro.com/

Facebook: https://www.facebook.com/joethehomepro

Instagram: https://www.instagram.com/joethehomepro/

YouTube: https://www.youtube.com/@joethehomepro



 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Built on Service, Rising with Vision with Joe Nugent | Ep. 03 Elise Sharpless 00:15:39 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Joe Nugent, founder and CEO of Joe the Home Pro, a fast-growing home inspection company based in Naples, Florida. Joe shares his journey from hospitality to home inspections, emphasizing the importance of relentless service, strong values, and building strong relationships. He discusses the challenges and triumphs of starting and scaling his business, including a significant rebranding experience. Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Joe Nugent, founder and CEO of Joe the Home Pro, a fast-growing home inspection company based in Naples, Florida. Joe shares his journey from hospitality to home inspections, emphasizing the importance of relentless service, strong values, and building strong relationships. He discusses the challenges and triumphs of starting and scaling his business, including a significant rebranding experience. marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 3 4b86d4ca-0f51-4bd3-afa9-5e8780bc4942 Built Different: Real Hustle, Real Results with Ed Haines | Ep. 02 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Ed Haines. They explore his journey in real estate, emphasizing work ethic, team support, and innovative strategies like property auctions, which have driven his business's success and recognition.

 

Connect with Ed Haines:

Website: https://www.lbibroker.com/
Facebook: https://www.facebook.com/profile.php?id=100009605234689
LinkedIn: https://www.linkedin.com/in/ed-haines-9a29076b/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Apr 2025 04:10:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Ed Haines. They explore his journey in real estate, emphasizing work ethic, team support, and innovative strategies like property auctions, which have driven his business's success and recognition.

 

Connect with Ed Haines:

Website: https://www.lbibroker.com/
Facebook: https://www.facebook.com/profile.php?id=100009605234689
LinkedIn: https://www.linkedin.com/in/ed-haines-9a29076b/

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Built Different: Real Hustle, Real Results with Ed Haines | Ep. 02 Elise Sharpless 00:09:57 Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Ed Haines. They explore his journey in real estate, emphasizing work ethic, team support, and innovative strategies like property auctions, which have driven his business's success and recognition. Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Ed Haines. They explore his journey in real estate, emphasizing work ethic, team support, and innovative strategies like property auctions, which have driven his business's success and recognition. marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 2 540d1bf4-e153-4e29-84a7-604df9608c58 Captured Connections with Kristen Goodman | Ep. 01 Thanks for tuning in to Beyond Your Brand! Today, Elise talks with Kristen Goodman, founder of "Clicking with Kristen." Kristen's passion for photography and storytelling was inspired by her childhood memories with her grandmother. She discusses her journey, the emotional impact of preserving memories, and how her personal experiences with loss have fueled her passion to help others capture their own legacies. 

 

Connect with Kristen Goodman:

Website: https://www.dennisgoodmanphotography.com/clicking-with-kristen

Facebook: https://www.facebook.com/clickwithkristen

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Mon, 28 Apr 2025 04:05:00 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Thanks for tuning in to Beyond Your Brand! Today, Elise talks with Kristen Goodman, founder of "Clicking with Kristen." Kristen's passion for photography and storytelling was inspired by her childhood memories with her grandmother. She discusses her journey, the emotional impact of preserving memories, and how her personal experiences with loss have fueled her passion to help others capture their own legacies. 

 

Connect with Kristen Goodman:

Website: https://www.dennisgoodmanphotography.com/clicking-with-kristen

Facebook: https://www.facebook.com/clickwithkristen

 

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Captured Connections with Kristen Goodman | Ep. 01 Elise Sharpless 00:10:33 Thanks for tuning in to Beyond Your Brand! Today, Elise talks with Kristen Goodman, founder of "Clicking with Kristen." Kristen's passion for photography and storytelling was inspired by her childhood memories with her grandmother. She discusses her journey, the emotional impact of preserving memories, and how her personal experiences with loss have fueled her passion to help others capture their own legacies. Thanks for tuning in to Beyond Your Brand! Today, Elise talks with Kristen Goodman, founder of "Clicking with Kristen." Kristen's passion for photography and storytelling was inspired by her childhood memories with her grandmother. She discusses her journey, the emotional impact of preserving memories, and how her personal experiences with loss have fueled her passion to help others capture their own legacies. marketing, successful brand, business, online branding, brand, online marketing, women in business, branding, social media marketing, recognizable brand, beyond the brand false full 1 64d186a7-1b0d-4414-92a4-e79b785fec87 Welcome to Beyond Your Brand Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings.

The path was clear, but the journey? Anything but easy. I watched others master confidence, mindset, and boldness—qualities that didn’t come naturally to me. For years, I worked behind the scenes, helping business owners grow their brands—often doubling and tripling their revenue. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency.

Those moments make me proud, but nothing compares to having my family right beside me, chasing our dreams together. I helped my husband launch his business, and now our daughters—just 18 and 20—are entrepreneurs too!

As a wife and mother, it’s been my mission to pour confidence, mindset, and boldness into my family. We’ve taken big leaps moving from our hometown up North to our Southern paradise and just recently, we finished building our dream home, wall by wall, while running and growing our businesses.

YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you.

Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship..

Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together.

I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast.

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Tue, 15 Apr 2025 17:17:36 +0000 elisesharpless22@gmail.com (Elise Sharpless) www.elisesharpless.com Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings.

The path was clear, but the journey? Anything but easy. I watched others master confidence, mindset, and boldness—qualities that didn’t come naturally to me. For years, I worked behind the scenes, helping business owners grow their brands—often doubling and tripling their revenue. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency.

Those moments make me proud, but nothing compares to having my family right beside me, chasing our dreams together. I helped my husband launch his business, and now our daughters—just 18 and 20—are entrepreneurs too!

As a wife and mother, it’s been my mission to pour confidence, mindset, and boldness into my family. We’ve taken big leaps moving from our hometown up North to our Southern paradise and just recently, we finished building our dream home, wall by wall, while running and growing our businesses.

YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you.

Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship..

Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together.

I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast.

This episode was created for you—and if it resonated, don’t keep it to yourself.

Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.

Want to take the next step?
Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.

Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.

Thanks for listening to Beyond Your Brand.
See you next week.

]]> Welcome to Beyond Your Brand Elise Sharpless 00:03:51 Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings. I knew this was my path. But let me be real, the journey wasn’t easy. I quickly learned that confidence, mindset, and boldness were qualities I needed but that didn’t come naturally to me. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency. YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you. Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship. Welcome to the Beyond Your Brand Podcast, Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together. I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast. Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings. I knew this was my path. But let me be real, the journey wasn’t easy. I quickly learned that confidence, mindset, and boldness were qualities I needed but that didn’t come naturally to me. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency. YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you. Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship. Welcome to the Beyond Your Brand Podcast, Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together. I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast. social media, marketing, seo, business, consulting, visibility, small business, growth, branding, website, digital marketing, entrepreneurship, self improvement false trailer